Christopher Lochhead Follow Your Different™

By Christopher Lochhead

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Christopher Lochhead Follow Your Different™ is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends who’s name you know. And every day legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky”, Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

Episode Date
131 How to Build Billion Dollar Startups w/ David Sacks
1:00:03
In this episode, we have a real conversation about legendary entrepreneurs and investor David Sacks about how to build billion-dollar startups. We talk about how startups go off the rails and what is ok and not ok to lose money on. We also touch on why B2C strategies have become powerful for B2B companies and many more! If you’re an executive or an entrepreneur, even if you’re outside of tech, get your pen ready. there's a ton on this episode! Legendary VC  We continue our run of legendary VCsc with David Sacks. He was a co-founder of PayPal, Founder, and CEO of Yammer and Founder of Craft Ventures. Some of his investments include Facebook, Uber, SpaceX, Palantir Technologies, Airbnb and Bird This is another great example of the power of a real dialogue podcast. "You know the old line of 'nobody ever got fired for buying IBM'? I think that the modern version of that saying would be 'no one ever got fired for buying the category leader' and if you become the category leader, you just get all these sales by default." - David Sacks Going Off The Rails David shares how he witnessed high profile companies going off the rails for several reasons. He noted that aside from product-market fit, there are other mundane reasons why these companies fail. Here’s the big list that could go wrong in high growth companies: “One is commoditization, the rest of the world catches up the startups innovation. Two, cost of customer acquisition, a bunch of reasons it could happen. Third, margin problem, negative gross margins. Fourth, external dependency. Fifth, leaky bucket, there’s a problem with retaining customers. Sixth, regulatory compliance, then, sales compliance problem, that’s seven. Eight, doing things that don’t scale. Nine would be the founder psychology problem which is pushing things too far and tenth, company culture problem. One the 10.1 mark, macro shock where the company goes out for financing and isn’t able to raise around because of one of the problems I mentioned in them. Everything comes to head and you had a car crash.” - David Sacks The Challenge for Startups One of the greatest fears of startups Is commoditization. David says there is always a risk of the competition catching up in terms of software design. He encourages startups that it is a trade-off to make, to move fast enough to maintain market leadership. “Everyone is running around with their hair on fire but they’re afraid that their innovation gets copied. If you’re not moving fast enough, you’re on a bit of hamster wheel. If you’re not moving fast enough, you’re running in place.” - David Sacks To hear about David’s thoughts on how to define and dominate a market category, what areas of technology David thinks have the most promise and more, download and listen to this episode. Bio: David Sacks is a highly accomplished  entrepreneur and investor in internet technology firms. He is general partner of Craft Ventures, a venture capital fund he co-founded in late 2017. Previously as an entrepreneur, Sacks was the founding COO and product leader of PayPal (acquired by eBay in 2002 for $1.5 billion) and Founder/CEO of Yammer (acquired by Microsoft in 2012 for $1.2 billion).  In 2016, he led the turnaround of Zenefits as interim CEO. In 2017, Sacks co-founded blockchain startup Harbor as an incubation of Craft Ventures. His angel investments include Facebook, Uber, SpaceX, Palantir Technologies, Airbnb and Houzz. Links: Twitter - @davidsacks Craft Ventures Crunch Base - David Sacks We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jan 17, 2020
130 Grumpy Old Geek Jason DeFillippo
49:40
He’s back! Podcast legend and co-host of Grumpy Old Geeks podcast, Jason DeFillippo joins us for another dynamic conversation about deep fakes, streaming services, and tech that will or will not change your life in 2020. Deep Fakes and Video Editing Undeniably Christopher’s favorite topic with Jason, they talk about deep fakes and astounding editing to produce fake news. Christopher cites a Forbes article about CNN Reporter Jim Acosta allegedly pushing a White House intern.  “It was edited to remove 2-3 frames of the film, to speed up, when he pushed the person and they removed the ‘pardon me, ma’am’ out of the audio. That was just creative editing.” - Jason DeFellippo Moreover, there was also another video circulating the interwebs that make it look like Sarah Sanders was intoxicated in public. It doesn’t end there because they also talk about Gal Gadot, the most recent actor to play WonderWoman, who apparently appeared in a porn video. Clearly another deep fake. Have You Heard About “Hearables?” Apparently, hearables are the new category king and queen for 2020 as different brands introduced a “smart” earbuds. Although Christopher is a fan of the attempt to create a new category, Jason says the products really mean nothing. “That’s the thing, they’re not smart. They are just conduit to your phone. If you go out without your phone, they don’t work. they get real dumb, real fast.” - Jason DeFellippo Aside from this, Jason rants about adding more gadgets to charge. He says he has 7 gadgets at the moment and he would prefer using wired earphones/plugs due to the sound quality.  The Field of Streams Jason shares that around 7 years ago, on his podcast Grumpy Old Geeks, they have predicted this will happen. Everybody saw the popularity of Netflix and all the content creators decided they should make their own platforms.  “I think we’re going to see consolidation coming. People are going to start doing deals with each other to get bundling packages.” - Jason DeFellippo Jason also predicted that households would just pay for around 3 streaming service, max.  To hear more information about Jason DeFellippo and to listen to more of his comments on deep fakes, tech for 2020 and streaming services, download and listen to the episode. Bio: Jason is a full-time podcast producer and editor for The Jordan Harbinger Show as well as the Creator and Co-host of the Grumpy Old Geeks Podcast. Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dollar websites for blockbuster films to his own start-ups. In 1994 he created the groundbreaking website Spewww which was nominated for a Webby in the first year the awards were held in 1998. In 1995 a new media company in Santa Monica moved him out to Los Angeles to build the first website for Epson America. Since then Jason has launched over 250 websites for major corporations like Paramount Pictures, Sony, Warner Brothers, and Disney.  He also created the two time SXSW Weblog Award-winning Blogrolling service as well as co-founded the global blog network Metroblogging. He has worked at several startups in San Francisco including Technorati and 8020 Media, the publishers of JPGMagazine.com, and statistical aggregator Metricly. Links: Website – Jason DeFillippo Twitter Instagram LinkedIn Website: Grumpy Old Geeks Jordan Harbinger Show Some of the topics covered: It's All Fun And Games Until Someone Gets Hurt: The Implications Of Deepfakes Tech That Will Change Your Life in 2020 The future is ear: Why “hearables” are finally tech’s next big thing The Great Streaming Battle Is Here. No One Is Safe We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jan 15, 2020
129 How to go from Sales Rep to Chairman of The Board in Silicon Valley w/ Elisa Steele
56:48
In this episode, we are taken for a ride on how to go from sales rep to Chairman of the board with the amazing Elisa Steele. We have a powerful conversation about how she went from sales rep to regional sales to CMO, then CEO. We also talk about what she’s learned from working in massive tech companies like Microsoft and Yahoo and many more, Wait for the part where she gives advice on how women can design legendary careers and have children too. From Sales Rep to CEO Elisa Steels is the Chairman of the board of two publicly traded tech companies, Cornerstone on Demand and Namley. She’s also on the Board of $25B Splunk. More of her career background includes former CEO of Namley and Jive and former CMO of Skype, and Yahoo. She candidly shares what she learned from her career in these huge tech companies and from smaller entrepreneurial companies. From the time she graduated, she had a clear vision of what success looks like and she believes she will achieve it through sales.  “If I went into sales, then its really clear. If I’m successful, I made or overachieve my number. Nobody can be subjective about that. If I go into some of these other fields, that was like, a complete mystery to me, how do I know if I am actually gonna make it? - Elisa Steele Legendary Career Woman Initially, Elisa shares the only one thing she wished for her career: to not work with other people. The second thing she wished was to have financial independence. She believes that if women do not build resources for themselves, the critical decisions will be left to other people other than themselves.  “I was motivated by the fact or maybe even terrified by the fact that I wouldn’t have choices in life if I didn’t have resources. If you don’t have resources, then decisions in your life are up to somebody else. Resources equals choice.” - Elisa Steele For Elisa, resources generally are assets. It is representative of the things that help women make a decision on what they want to do. Creating some wealth will make those choices, especially those that are critical in life. How to Disagree and Commit Elisa is a powerful executive and she shares the thought of disagreeing, but still committing. She describes herself as a consensus builder. “Being the smartest in the room doesn’t actually help anybody. You have to actually make decisions and together, execute, because strategy is nothing without strong execution. Executiion is everything. Even if the strategy is off, you can still win, if you execute. Disagree but commit and be one team.” - Elisa Steele To hear more information about Elisa Steele and to listen to his tips on how to go from sales rep to chairman of the board, download and listen to the episode. Bio: Elisa Steele is the Chairman of the Board at Cornerstone (CSOD) and Namely; Board Director at Splunk (SPLK) and an advisor to Advisor to Tile and people.ai. She’s the former CEO of Namely  and Jive Software, Inc.,  Ms. Steele served as Chief Marketing Officer and Corporate Vice President, Consumer Apps & Services at Microsoft Corporation, a worldwide provider of software, services and solutions, and Chief Marketing Officer of Skype, an Internet communications company, from 2012-2014.  Ms. Steele also has held executive leadership positions Yahoo! Inc. and NetApp, Inc.  Ms. Steele has served as a member of the board of directors of Cornerstone OnDemand, Inc., a learning and human capital management software company, since 2018.  Ms. Steele holds a B.S. from the University of New Hampshire and an M.B.A. from San Francisco State University. Links:  Linkedin - Elisa Steele Twitter: - @elisasteele We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Jan 13, 2020
128 Human Behavior & Loving People with Different Abilities w/ Dr. Sean Peterson
1:00:45
This dialogue is a glimpse into a legend— whose name might not be world-renown but surely is worth getting to know—Dr. Sean Peterson. We connected over our love of people and children who are, “differently-abled. We talk about autism, uniqueness, human behavior and more. Love For Kids We’re at a point where every guest we have on could be someone famous. But just because someone’s well known, doesn’t mean you can have a real-life affirming conversation with them.  Today, Christopher converses with Dr. Sean Peterson. Dr. Sean has a Phd. in Applied Behavior Analysis and has spent 10 years running an autism clinic. He’s a wonderful guy, a husband and father. He also runs a physical therapy clinic with his wife called FYZICAL. “I think people are wonderful in general but working with kids in particular, is amazing. the delight that they have in their eyes, the ability to just make me laugh about ridiculous things.” - Dr. Sean Peterson What is Autism? Dr. Sean defines autism as “a neurodevelopmental disorder. He acknowledges that everyone, doctors and parents alike, needs a lot more to understand autism, but on the most basic level, it is categorized by repetitive behavior and social deficit. “A lot of that social deficit comes in the form of communication deficit. In particular, being able to communicate basic wants and needs and also being able to interpret the feedback that is given back.” - Dr. Sean Peterson Functional Behaviors As a behavioral analyst, Dr. Sean shares his point of view on why humans behave such way. It is basically categorized into four: access to attention, access to tangible items, escape from unpleasant situations and access to sensory input or automatic reinforcement He further cites examples of how to identify each one.  “Everybody is unique. Follow your different right? So, its really finding that specific piece for each kid and so from a behavior analyst standpoint, from an applied behavior analysis perspective, our goal is really to teach functional replacement behaviors and skill acquisition.” - Dr. Sean Peterson He further shares that behavior is functional. Everything we do has a functional outcome and the same behavior could actually bring us different things. To hear more information about Dr. Sean Peterson and to learn more about human behavior and loving differently abled kids, download and listen to the episode. Bio: Originally, from outside of Los Angeles, CA, Sean spent his college years at TCU down in Ft. Worth, TX.   During his time in Ft. Worth, Sean spent 4 years as TCU's Mascot, SuperFrog!   He also had the privilege of cycling across the United States to raise money for individuals with disabilities.   After finishing at TCU, Sean went on to complete his PHD in Applied Behavior Analysis at the University of Nebraska Medical Center.   He moved his young family to Sioux City, IA, where he was the first clinical director of the Pier Center for Autism.   When Sean and Lauren began to consider a move to be closer to family, Oklahoma City was the perfect choice.  Sean and his wife Lauren have a passion for evidence based medical care and opened FYZICAL Therapy & Balance Centers of Oklahoma City to provide physical therapy focused on Pelvic Health, and Balance and Falls Prevention.  It is with Lauren's physical therapy knowledge and passion that FYZICAL has grown, and is helping the people of OKC Love Their Lives!   Links: Fyzical Linkedin - Sean Peterson We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Jan 06, 2020
127 How To Get & Stay Fit w/ Joey Wolfe
52:10
For our first episode this year 2020, we hang out with professional athlete fitness trainer and founder of Paradigm Sport in Santa Cruz, CA, Joey Wolfe. Today we go beyond all of 7-minute abs BS, get fit quick, scams and shams and have a real, different conversation about making fitness and wellness stick in your life. Trainer of Champions and Weekend Warriors The last time Joey Wolfe had a conversation with Christopher was a year ago. Joey’s episode remains one of our most popular ever and we’re definitely sure, listeners will get practical ideas for well-being improvement, He’s trained superstar athletes like Mitch Haniger of the Seattle Mariners Former UFC 185 pound champion Luke Rockhold and World Surf League rookie of the year Nat Young and lot’s of regular weekend warrior types like us,  “We all know what to do. We all know that going and exercising in the gym for a min of 30 min is a good thing. But for a lot of people, there’s something preventing them from doing that. So just try to get clear on what their motivating factor is” - Joey Wolfe New Year’s Resolutions and Diet Crazes One of the reasons why people hit the gym is its part of their New Year’s resolution. Joey says that although it is a good reason, it doesn’t qualify as a great one as it cannot s sustain through the rest of the years. “Just getting clear what their goals are and then, really trying to start off easy with their habit change. Trying to get them to do something that I know they’re gonna be successful with.” - Joey Wolfe He also shares how he tried intermittent fasting, keto, paleo diet, vegan, blood typing diet and what works faster, what works slower and what doesn’t work at all.  “Try to educate yourself on this stuff and then try it. Everybody is different. There are polarizing ideas in terms of what’s right and even someone like me in the health and fitness profession,  its hard to know what’s right.” - Joey Wolfe Recommendations and What Nots Christopher loves Joey’s POV that everyone is an athlete. We all have an athlete inside us and that being active, fit and healthy is a huge part of designing a legendary life. With this said, he shares how athletes and weekend warriors alike can follow the same set of principles for fitness and health. Joey explains further in this episode how adding more habits is better than removing some. He says this because there is a science behind developing habits. For example, it is better to drink more water, take more protein, add more supplements, among others, rather than cutting down sugar and carbs.  To hear more information about Joey Wolfe and to listen to his tips on how to get and stay fit,, download and listen to the episode. Bio: Joey is a lifelong athlete. He is the founder and CEO of Paradigm Sport, located in Santa Cruz, CA Early in his career he played professional baseball and was on track to be a major league catcher when injures took him out.  Never a quitter, Joey dedicated his life to empowering others to be fit, healthy and make their athletic dreams come true.   He’s trained countless pro-baseball players, UFC fighters, pro-surfers and regular folks who want to take their game up in life.  A native of the Central Coast of California, his talent and passion for baseball took him to the professional level where he worked with some of the country’s best trainers. As an ACSM-certified trainer he now shares his experience and enthusiasm with world-class athletes and fitness clients alike. Joey has built a business with the goal of bringing the most advanced techniques and the highest levels of individualized athlete training to the Central Coast community.  The local environment has shaped his interests and defined sport-specific training in two disciplines: competitive surfing, for which Santa Cruz is world-renowned; and baseball, which launched his career. Links: Paradigm Sport  Instagram: @Paradigm_Sport Facebook: Paradigm Sport
Jan 03, 2020
126 Grief & Happiness For The Holidays w/ Dushka Zapata
33:26
Today, one of the most prolific and important writers in the world, Dushka Zapata, joins us for a very unusual but moving discussion. They talk about grief, happiness and why its okay to opt-out for the holidays. Her work has been viewed over 150 million times on Q & A site Quora.  This might be the most different conversation you’ve ever heard about the holidays! Remembering Those We Have Lost The holidays are wonderful celebratory times for us to focus on our friends, family and for many of us, our faith. For many of us, the holiday season can be a happy season. However, there are quite a number who have moments of some sorrow. The holidays, intentionally or unintentionally, reminds us of the people we have lost. “As you know, I write a lot at Quora. A lot of questions I answer are about people who are asking permission.’Is it normal for me to be sad? How long should grief last? i lost my dog four years ago and I’m still mourning, is that normal?’ To me, my answer is always, ‘who cares?’ Who cares if it’s normal? You should feel whatever it is that you’re feeling. Who is it that is an authority on regulating what other people should or shouldn’t be feeling?” - Dushka Zapata The 7 Steps To Overcome Grief Christopher shares that there are no 7 steps to overcome grief. Some people advise those who are grieving with tips on how to cope but the reality is, there are no stages to grief and Dushka says its totally acceptable. “I think so many people want to help but I’m going to tell you, asking someone to cheer up when they’re grieving is like sitting on someone's chest when they’re trying to breathe.” - Dushka Zapata A Happy Person Who Grieves Dushka shares some personal stories on how she considers herself as a happy person who grieves. The primary reason she grieves during December was her father passed away that month. Ever since, she has not celebrated the holiday.  “I just feel like we should all be making that space for others. It’s okay to grieve, it’s okay to be sad, it’s okay to hate the holidays, its okay to not want other people to have a happy holiday because you just can’t do that to another person, to be happy, forceful happiness, its okay.” - Dushka Zapata To hear more information about Dushka Zapata and to listen to why its okay to feel grief over the holidays, download and listen to the episode. Bio: Dushka Zapata is one of the most prolific and popular writers working today.  On question and answer site Quora her work has been viewed over 150 million times. She’s the author of eight best-selling books. Dushka has over 20 years experience as a senior communications executive in Silicon Valley.  When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk. Links: Quora - Dushka Zapata Amazon - Dushka Zapata Love Yourself: and Other Insurgent Acts That Recast Everything You Belong Everywhere: and Other Things You'll Have to See for Yourself  Twitter - @dushkaamateur Linkedin - Dushka We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Dec 23, 2019
125 Bas Rutten: How to over-come anything w/ UFC Hall of Famer & O2 Trainer Inventor
1:04:04
One of Christopher Lochhead’s hero, UFC Hall of Famer and MMA legend Bas Rutten joins us today for another powerful and insightful conversation. We talk about how as a Dutch Kid, Bas, over-came horrible asthma and eczema, and bullying to become, the “Baddest Man in the World.” He shares about his outlook in life, his techniques when learning a new skill and a lot more. Fun, Playful and Affable Bas Rutten shares how some people see his life as almost like a cartoon character. He shares how he did a commercial for Cartoon Network focusing on anti-bullying and getting fit. These campaigns were personally moving for him as he was bullied when he was young due to severe asthma and eczema. “I know people who have asthma 365 days a year. I know people who are covered with eczema. Compared to them, this is not really that bad. That was my outlook always in life. There's always somebody, out there who has it worse than you.”  - Bas Rutten Greatest and Most Terrifying Bas is a Sensei, commentator, and inventor. He is also the former UFC Heavy Weight Champion of the World. He scored 13 knockdowns without getting dropped, become the most accurate striker in UFC history with 70% accuracy and ended his career on a mind-blowing 22-fight winning streak. “I found out about that [statistics] when I was inducted in the Hall of Fame. That was so cool. That was my fighting style. I don’t want to waste things. I like to look for openings. The opponent, most of the time gives the knock out for me. He'll make a mistake, if he punches, the body is open.” - Bas Rutten Overcoming Everything Non-fans will definitely love this episode and will surely learn a ton from Bas.  His mindset around losing, overcoming adversity and the drive to learn new skills, Is something we can all learn from. Bas is also an entrepreneur and inventor. His new O2 Trainer is fast becoming a must-have for professional athletes, weekend warriors and among people with asthma and breathing challenges. The O2 trainer strengthens the lungs and breathing muscles.  To hear more information about Bas Rutten and to listen to his ideas how to over-come anything, download and listen to the episode. Bio: Sebastiaan “Bas” Rutten (Dutch pronunciation: [ˈbɑs ˈrʏtə(n)];) is a Dutch retired mixed martial artist (MMA), Karate and Taekwondo blackbelt, and Muay Thai kickboxer.  He was a UFC Heavyweight Champion, a three-time King of Pancrase world champion, and finished his career on a 22 fight unbeaten streak (21 wins, 1 draw ).  Bas has been inducted to the UFC Hall of Fame in 2015.  He suffered severe asthma in his childhood years and inspired by his struggle breathing developed the O2 Trainer.  When Bas is not teaching at his gym in Westlake Village, he might be working on some acting or commentating at Karate Combat with Kenny Rice. Links: Bas Rutten Wikipedia Twitter - @BasRuttenMMA O2 Trainer Instagram - @basruttenmma Also, special thanks to Luis Congdon for the kind introduction. We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Dec 20, 2019
124 John McAfee For President
44:02
After breaking the internet with our Mia Khalifa Episode 111, we are bringing you another episode with John McAfee, Legendary Silicon Valley entrepreneur, and 2020 U.S Presidential candidate. He joins us to share his experiences in Silicon Valley and talks about why he thinks “it doesn’t matter who the President is. This will no doubt be one of our most controversial episodes. Then and Now John has been called “The most interesting man in the world.” He was an outlaw, from parts unknown, He has lived part of his adult life, on the run, somewhere in Latin America. Today, John is a candidate for US President in 2020 If his name rings a bell, that is because he is the founder of McAfee The Security Company. John also got into a well-publicized Twitter war with Kim.com, the founder of now-defunct file hosting service Megaupload. Garden of Eden of Technology John passionately describes Silicon Valley then as the Garden of Eden of Technology. It was known as a tech hub for the world. He also shared interesting thoughts on Steve Jobs, Larry Ellison, Bill Gates, and Nolan Bushnell. “Most of the personalities in Silicon Valley were pleasant, creative, very different. Steve Jobs, as an example, never find time to take a bath. I can smell him across the room. That was just his thing, he did not have the f*cking time to take a bath. He is a serious businessman who took a bath at least once a month, I know I did. But I also work 18 hours a day, 7 days a week for 2 years. Not because I had to, but because I f*ckin’ want it. I love what I was doing.” - John McAfee In the past, John describes Silicon Valley as heaven. He is also candid that he does not know anything about it now, as he left it 25 years ago.  “Everyone you met in your circle, did something or showed you something which opened your mind to the potential of digital technology. Trust me that’s not there anymore.” - John McAfee The President Doesn’t Matter John shares why he thinks it doesn’t matter who sits in the Oval Office. He claims that the CIA is running the show. He says there are instances that the CIA manipulates information, information that the President refers to when making decisions that affect not only the country but the whole world. John shares more of his insights on CIA, one of the biggest clients of McAfee Security Company in the past. “Selective information is the ultimate power.” - John McAfee To hear more information about John McAfee and to listen to his ideas on his bid to U.S. Presidency for 2020, download and listen to the episode. Bio: John David McAfee (/ˈmækəfiː/ MAK-ə-fee;[1][2] born September 18, 1945) is a British-American computer programmer and businessman. He founded the software company McAfee Associates in 1987 and ran it until 1994, when he resigned from the company. McAfee Associates achieved early success as the creators of McAfee, the first commercial antivirus software, and the business now produces a range of enterprise security software. The company was purchased by Intel in 2011 and spun back out in 2017 with TPG Capital owning a majority stake, though the software has always borne the McAfee brand name.  McAfee's wealth peaked in 2007 at $100 million, before his investments plummeted in the financial crisis of 2007–2008. Since leaving McAfee Associates, he has founded the companies Tribal Voice (makers of the PowWow chat program), QuorumEx and Future Tense Central, among others, and has been involved in leadership positions in the companies Everykey, MGT Capital Investments and Luxcore, among others.  His personal and business interests include smartphone apps, cryptocurrency, yoga, and all-natural antibiotics.  He resided for a number of years in Belize, but later returned to the United States in 2013. McAfee is also a political activist, who sought the 2016 Libertarian Party nomination for President of the United States in the 2016 election, losing to former New Mexico governor Gary Johnson. Links: McAfee 2020
Dec 13, 2019
123 This Could Be Our Future w/ Yancey Strickler, Kickstarter Co-Founder
1:05:28
Join us in another fascinating and timely discussion with Yancey Strickler, Co-Founder & former CEO of Kickstarter, one of the most important new companies in the Startup ecosystem. He is the author of the new book This Could Be Our Future: A Manifesto for a More Generous World. Yancey is an experienced entrepreneur who shares very powerful insights that apply to your business and your life. Listen to our discussion about Bentoism. It’s an intriguing way to think about life. A Chapter From The Book In a chapter of Yancey’s new book This Could Be Our Future: A Manifesto for a More Generous World, he shares about Adele and how he found a startup company that measures loyalty and engagement. Adele faced issues with scalpers purchasing and jacking up prices of her concert tickets. “Currently, we imagine that economics is how everything should be distributed and here, Adele, found some other value through which to make herself available.” - Yancey Strickler Through the algorithm, Adele chose Top 30 per area of her most loyal fans. These people got access to tickets at their original prices. According to reports, fans were able to save 6 to 10 million pounds. A New Lens in Doing Business Yancey considers the Adele example as a powerful and pervasive lens in doing business. Adele found a could-have-been a post-economic way to distribute goods, placed a halt to that and ultimately, provided more value to her loyal fans. “To me, that is a new kind of choice, a very new kind of decision. It is suggestive of what, of how capitalism evolves, of how we evolve as a society. Basically, where we all recognize the importance of financial value. We can also recognize the limitations of financial value being so dominant, as it is right now.” - Yancey Strickler Social Entrepreneurship and Bentoism Christopher and Yancey exchanged stories about social entrepreneurship and how it has become an emerging conversation right now. Yancey believes that social entrepreneurship will succeed when it becomes a dominant point of view of everyone. “Right now, marrying a financial purpose for a nonfinancial purpose is like the cute indie thing to do. But we should root for this to be like mainstream arena rock. I want this, headlining stadiums.” - Yancey Strickler Yancey also shares his idea on Bentoism or Beyond Near Term Orientation. He came up with this idea when he was doodling and creating graphs while evaluating what he wants at the moment and what he would want to achieve in the future.  To hear more about This Could Be Our Future and more information about Yancey Strickler, Kickstarter Co-Founder, download and listen to the episode. Bio: Yancey Strickler is a writer and entrepreneur. He is the cofounder and former CEO of Kickstarter, author of This Could Be Our Future: A Manifesto for a More Generous World, and the creator of Bentoism. Yancey has been recognized as a Young Global Leader by the World Economic Forum and one of Fast Company’s Most Creative People.  He’s spoken at the Museum of Modern Art, Sundance and Tribeca Film Festivals, Web Summit, and events around the globe.  He cofounded the artist resource The Creative Independent and the record label eMusic Selects. Yancey grew up in Clover Hollow, Virginia, and began his career as a music critic in New York City.  Links: Yancey Strickler Bentoism  Book: This Could Be Our Future: A Manifesto for a More Generous World. We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Dec 11, 2019
122 Legendary Lighting & Nightclub Designer Steve Lieberman
57:55
Today, entrepreneur and the incredibly creative guy Steve Lieberman, Founder & CEO of SJ Lighting, joins us today for another riveting conversation. Steve and his team have had a hand in almost every nightclub and electronic music festival in the US for the last ten years. He shares how he creates a lasting impact on attendees and how the whole production process goes, from planning to execution. Monumental Impact Even at a young age, he shares how he finds big, monumental art pieces as impactful. He carried on this astonishment for impactful art as he pursued a career in events production, specifically focusing on lights. “Whether it’s a big show or a little show, its 100,000 or 300-people-intimate-club-show, we like impact. An audience is coming to some show, they want to be moved. They want to be stimulated.” - Steve Lieberman Steve Lieberman has worked with more than 50 clubs and major festival brands like Electric Daisy Carnival, Coachella, Ultra, Lollapalooza, Rolling Loud and many more.  Similar Philosophies Steve shares how he and his colleagues share the same philosophies when it comes to event production. He further describes the whole lighting experience as “fluid with the music” as it is a visual representation of what the music is.  “When an audience comes in there, we have their attention and we want to give them something that they're gonna live with. I want them to leave that show and have something specific. It doesn’t need to be ten things. Whether it’s visual, oral—something that they heard—just part of their experience that they're going to take with them and they’re going to keep that forever.” - Steve Lieberman Puzzle Pieces Steve describes how every show is a little bit different. He says that there is no linear path from a  to b. As a designer, it’s not just taking out a worksheet and figuring out math problems. He sees production as fitting different pieces of a puzzle.  The design, procedures, modify based on what’s required and is highly dependent on the scale of the show. He shares he has to absorb all the information of what the show is, what the performers might prefer and who are the headlining artists. “I’d like to think, the promoters and basically, the guys who write the checks for the show, we’re on the same team. At the end of the day, my contracts are 99.9% with them. My priority is to protect their best interest.” - Steve Lieberman To hear more about Legendary Lighting & Nightclub Designer Steve Lieberman, download and listen to the episode. Bio: Steve Lieberman has been working in the festival and nightclub community since 1987. As a teen exploring NYC nightlife, he saw the potential of enhancing the events visually and got involved as a lighting designer for warehouse parties. This led naturally to stage design as his career picked up steam. By the time he moved to California in 2001, Steve’s reputation for next-level work made him a no-brainer for Insomniac, who came knocking at his door.  Some of Steve’s favorite projects of the past 25+ years are not necessarily the largest; he recalls fondly several side stages at EDC LA in the late nineties, such as one bassPOD stage consisting of a complete grid of LED fixtures laid into a matrix creating a truly dynamic perspective, and another stage with sets of stairs leading in all directions à la MC Escher.  Steve approaches each show, each stage, each environment with special attention based on the needs of the producer, the artist riders and the creative concepts. The primary principle to which Steve has held true all these years is not to fight your environment but to embrace it. Links: SJ Lighting How I Made It: Steve Lieberman got his start lighting illegal warehouse parties. Now, it’s Coachella. An Interview With Steve Lieberman: Founder of SJ Lighting We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
Dec 09, 2019
121 Secrets of Sand Hill Road Venture Capital, w/ Scott Kupor Managing Partner, Andreessen Horowitz
1:01:29
In another riveting episode, Scott Kupor, the managing partner of one of the highest-profile VC on the planet over the last decade, Andreessen Horowitz, joins us today to discuss startups, how to get funded and a lot more! He is also the author of the book called Secrets of Sand Hill Road: Venture Capital and How to Get It. “Inside Baseball” Scott starts off by addressing the common issue of inside baseball between entrepreneurs and VCs. He shares his view that there is no reason why questions shouldn’t be answered and that VC should reach out to entrepreneurs. “People don’t understand why decisions are made. I think that just leads to mistrust quite frankly between VCs and entrepreneurs.” - Scott Kupor Moreover, Scott shares that the reason he wrote the book was due to the fact that he gets a lot of similar questions from entrepreneurs, which he feels have been answered already in the past. VCs like him used to assume that these entrepreneurs have been through this and have made thousands of deal and due to this assumption, it has caused some tensions between VCs and entrepreneurs.  Information Asymmetry Scott discusses the idea about information asymmetry and how it results to one party benefitting at the expense of the other in those types of scenarios. “Capital is scarce and VCs have it. There was definitely a very different balance of power between entrepreneurs and VCs. There’s probably less incentive quite frankly for the VC. The biggest change, I think,  in the last 10 yrs is, its as competitive as its ever been.” - Scott Kupor  Money clearly a commodity in this business. For Scott, if VCs and entrepreneurs can level the playing field, he would enter into a relationship on a basis of actually understanding one another, knowing what motivates one another as it would definitely be a good place better place to start. More From Scott Aside from talking about Silicon Valley, Startups and how entrepreneurs could get funding, he shares his thoughts on the overall VC backed industry.  “My personal view is—I’ve talked about this with people in DC publicly—the idea that more and more growth is happening in the private markets, while beneficial, selfishly for people like me, who get to, kind of monetize that growth. I don’t think its good for the country. I don’t think its good to not have companies going public at a reasonable stage where a broader cross-section of public market investors can actually enjoy the appreciation there.” - Scott Kupor To hear more about Secrets of Sand Hill Road Venture Capital and more information about Scott Kupor, Managing Partner at Andreessen Horowitz, download and listen to the episode. Bio: Scott Kupor is the managing partner at Andreessen Horowitz where he is responsible for all operational aspects of running the firm. He has been with the firm since its inception in 2009 and has overseen its rapid growth, from three employees to 150+ and from $300 million in assets under management to more than $10 billion. Prior to joining Andreessen Horowitz, Scott worked as vice president and general manager of Software-as-a-Service at Hewlett Packard. Scott joined HP in 2007 as part of the Opsware acquisition, where he was senior vice president of Customer Solutions.  In this role, he had global responsibility for customer interaction, including professional services, technical pre-sales, and customer support. Scott joined Opsware shortly after the company’s founding and held numerous executive management positions including vice president, financial planning and vice president, corporate development.  In these roles, he led the company’s private financing activities as well as its initial public offering in 2001. Scott also started the company’s Asia Pacific operations and led the execution of the company’s multiple acquisitions. Prior to Opsware, Scott represented software companies in both financing and mergers and acquisitions transactions at Credit Suisse First Boston and Lehman Brothers.
Dec 04, 2019
120 Security, Deep Fakes & Apple Glasses Oh My! w/ Dave Bittner
1:02:46
Today, Dave Bittner, Producer and Host of The CyberWire Podcast and Hacking Humans podcast, joins us for a fascinating and timely discussion about security, the future, deep fakes Apple glasses and more. He is a regular guest of podcast Grumpy Old Geeks with previous guests, Jason DiFillipo & Brian Schulmister. Trade-Off Between Operations and Risks The episode starts off with a very timely topic on security. Christopher poses the question “why security is hard?” and Dave honestly answers that there are a trade-off and risk-reward decision-making process that needs to happen as security has played a huge role in every technology company nowadays. Dave continues that breaches started getting bigger as well as ramifications and costs resulting in bad publicity, too. Board Members now have started giving their attention to security threats, as they, themselves can be liable for these breaches. “I think these days good board members have to have a certain level of knowledge and education in cybersecurity because it touches everything.” - Dave Bittner More on Data Breaches and Hacking  Christopher asks if Dave thinks there would be more data breaches and hacking in the near future since the cost of technological equipment is getting cheaper. Dave answered that aside from these people professionalizing themselves, they have access to knowledge and tools that allow them to target victims, as opposed to the usual shotgun approach. “I think there are a few things going on right now, I think we are seeing the sophistication of the actors increased in the sense that, there’s an increase in the professionalism of them.” - Dave Bittner Other Future Related Topics Dave shares more about privacy and security, as they were discussing Grumpy Old Geeks podcast, at the moment, 60% of people in the US genetic connections can be implied from the number of people who have already done their test from websites such as 23andme or Ancestry.com. “The security implication is that biometric data—your DNA, your fingerprints, your face ID, facial recognition—those are the things that it’s very difficult to change, if not, impossible to change. If someone gets a hold of that and that something, that you’re using as a factor for your security, you cant just go reset that. That’s one of the long term concerns.” - Dave Bittner To hear more about Security, Deep Fakes and Apple Glasses and more information about Dave, download and listen to the episode. Bio: Dave Bittner is the Producer and Host of The CyberWire Podcast, Hacking Humans podcast. Links: Twitter: @bittner The Cyberwire Survey: Most Data Center Managers Rely on Outdated Security Practices Internet Companies Prepare to Fight the ‘Deepfake’ Future We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Nov 27, 2019
119 From Experiences To Transformations w/ Joe Pine
55:33
We continue our run of legendary authors and today, we hang out with one of the smartest people in business, Joe Pine, one of the godfathers of “The Experience Economy.” It’s the 20th anniversary of his seminal work and he is reissuing an updated version of the book In this episode, we dig deep into the future of experiences and how companies use it to differentiate and create massive competitive advantage. Pay special attention to Joe’s radical insights around building a data flywheel and the big strategic difference between Facebook and Amazon. From UI to UX Joe Pine shares with us about the re-release of The Experience Economy, bearing a new preview, that he and his partner wrote. They focused on the subtitle: Competing for Customer Time, Attention and Money. Companies embraced the importance of user interface in the past and now, user experience, or UX.  “When the first book came out, we talked about it as a nascent, an emerging, a forthcoming experience economy and now, we say it’s here. It’s all around us. I used to have to argue with people that this was happening. Now, I just say it: people want experiences. People now say, ‘yeah I get it.’” - Joe Pine Further, Joe shared how the internet was at infancy back then. The www was just created in 1994 and in 1999, they didn’t have much to say about it. However, later over time, Joe shares they looked at it thoroughly and found the reason why people were on the internet was to surf the web—to have the experience of things that they couldn’t have otherwise. Data Flywheel Christopher shares his insights on how companies achieve category domination today. He shares that a big part of their strategy is getting their data flywheel spinning. “The data flywheel is a learning relationship. If you cultivate a learning relationship, it grows and deepens over time. You can almost lock your competitors out because you know more about these customers than they do. Even if they switch, they have to teach them all over again what you already know.” - Joe Pine Data Privacy Further, in the discussion, Christopher remarks about how other companies cannot replicate the “data on customer-intimacy” that Amazon has with its customers. Joe agrees with Christopher as Amazon has yet to sell data to anybody, as they want to use it themselves at the moment.  “From an authenticity standpoint, that corrodes them [Facebook and Apple] from the inside out, because they are selling your data. They're in it for the data, to sell to somebody else, rather than in it, for your best interest.” - Joe Pine To hear more about the co-author of “The Experience Economy” Joe Pine, download and listen to the episode. Bio: Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is a Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. In 2011, The Experience Economy came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars. Each of Mr. Pine's publications add a wealth of knowledge and experience to the business world, but The Experience Economy has become a quintessential read. Mr. Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier with Kim Korn, Authenticity: What Consumers Really Want with Mr. Gilmore, and in 1993 published his first book, the award-winning Mass Customization: The New Frontier in Business Competition. Each book details Mr. Pine's breakthrough thinking as he has accurately charted many structural shifts -- from individualizing goods to today’s focus on customer experiences and many other changes in ...
Nov 25, 2019
118 Why Are We Yelling w/ Buster Benson
52:31
In this episode, we continue our run of legendary authors as we feature Buster Benson and his new book, “Why are we yelling?: A fascinating look at why and who we argue.” Buster shares with us the inspiration of his book, the constant-learning that he is having and how it can be applied to work and life, in general. Agree to Disagree Buster candidly shared with Christopher that of all the hard topics he decided to take on, it was the topic about disagreements that he deemed to be one of the hardest. He still pursued this topic as he was challenged to tackle this topic. He also admits that the inspiration for the book was his curiosity on cognitive bias. “That is the initial problem. in order to have a conversation about disagreement, we have to be open to the idea that we don’t have the right answer.” - Buster Benson Birds and Biases Buster shares that cognitive bias is an evolutionary term. It is a threat that could potentially lower our survival. It has the connotation that if we’re wrong, we would want to avoid it. In modern society, being wrong leads to being ousted from a certain group. To illustrate this, Buster shared the habits of birds looking for a nesting ground. These birds fight off other birds and other animals to have authority over a tree. In real life, human beings as a bird, are not going to engage other “birds” in civil disagreement.  “You’re going to just try to be the bigger bird and force the other one out. When we’re no longer in a situation and there’s only one tree and we have to have a nest here, or else we’re gonna die, we ask, is this tree big enough for multiple birds?” - Buster Benson Growth is the Consequence The consequence of being wrong is actually growth. Further, Buster shares that if we are good at several skills, it makes us more skilled at everything else. For example: talking, being literate, being able to self reflect magnifies the value of other skills. He introduces the importance of productive disagreement as well in this episode. “‘How do I treat somebody that is normally a threat to my survival, as an opportunity for growth’ is the core cognitive dissonance in disagreement.” - Buster Benson To hear more about the author of “Why are we yelling?” Buster Benson, download and listen to the episode. Bio: Buster Benson wrote the book titled "Why Are We Yelling? The Art of Productive Disagreement". He also run 750words.com with my wife. His interests include creative businesses, collaborative disagreements, cognitive biases, enterprise software, messaging platforms, behavior change, social games, silly drawings, making life a little bit better through technology.  Read more about his through this link.  Links: Book: Why are we yelling?  Cognitive bias cheat sheet Linkedin: Buster Benson We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Nov 22, 2019
117 What School Could Be w/ Ted Dintersmith
1:24:45
We continue our run of legendary VCs and legendary authors like our guest for today, Ted Dintersmith. He’s a former top tech VC and he’s the author of the book What School Could Be: Insights and Inspiration from Teachers Across America. This is a powerful look at what’s possible in education from a smart, committed, super thoughtful guy. What School Could Be Ted Dintersmith went to all fifty states, visiting some 200 schools and spoke to different school personnel and students. He says he was stunned by the innovative classrooms and schools he found across the USA. However, he also talked about schools who he described as good in paper, but not as good in reality. “There were so many schools like that, where on paper, it looks likes the kids are doing really well. Good grades, good test scores, reasonable to good College placements. The point I make is that I think these kids, are not really being helped in terms of being prepared for a world defined and shaped by innovation. They're actually being impaired.” - Ted Dintersmith Shifting Mindsets Ted shares his conversations with school teachers, administrators and students shifted his thinking. He further says that the measure of success in so many schools is aligned with a few narrow capabilities. He questioned the schools, asking if he puts a kid in their school who excelled at memorizing material, replicating low-level procedures and following instructions, he bets that kid would be on the honor roll. “SAT tutors say, ‘don’t be creative when you take this test. Don’t think of unusual ways to answer it. Think clearly, simply and formulaically. The 2nd thing is, if it’s hard and it’s going to take a while to figure it out, skip it.’ Is that a great message for the kids?” - Ted Dintersmith Education is a Pie Eating Contest Ted continues to share with Christopher his insights that many kids are being told that they're not gifted because they don’t match up to those narrow skills. Christopher also remarked in an overly simplistic form, that education nowadays is like a “Pie Eating Content” where you jam everything, regardless of what kind of pie it is, and know that the more you take, the better. “It’s crazy. We organize most of education around what’s easy to test and not what’s important to learn.” - Ted Dintersmith To hear more about how to encourage kids, unleash their passion and support dedicated teachers and more about Ted Dintersmith, download and listen to the episode. Bio: About Ted Links: Ted Dintersmith Twitter: @dintersmith We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Nov 18, 2019
116 Dreamforce Special w/ Salesforce’s Vala Afshar
35:57
This special episode is with Chief Digital Evangelist at Salesforce.com Vala Afshar. Coinciding with Dreamforce —Salesforce.com’s annual mega-conference in San Francisco, Vala shares with us what it’s like to be a leader in the digital media age.  He also shares some of the key practices that have made Salesforce #1 on Forbes most innovative companies list. Social Business Excellence Vala is the author of The Pursuit of Social Business Excellence. He is also the co-host of DisrupTV and one of the most visible and impactful thought leaders in enterprise tech. On the side, he is a contributing writer at HuffPost, which he claims were one of his ticket for his CMO career. “I was a CMO for 4 years. Complete impostor syndrome from beginning to end because I never had Marketing experience, I never went to school to study the art and science of Marketing. My CEO called me on  a weekend saying ‘on Monday I'm gonna announce that you’re going to be the CMO.” - Vala Afshar He narrates to Christopher how the energy and confidence that he used to have as an athlete, did not translate to who he has become as a business person. However, he got through this challenge as he had the passion to share information. From An Introvert to a Keynote Speaker For an introvert, Vala narrates how he spent 10 years writing codes. He was perfectly happy locked up in a cube, just writing software. He is still amazed with how he opened himself up to people and to be able to share the stage with Christopher in various events.  “Movement is the ultimate status symbol. Movement of information. Again, in my first 40 years, if I read a book or listened to your podcast, I would just consume it and then that's it, it stayed with me. In the last 5 or 6 years, when I learned something, I try to capture that and share.” - Vala Afshar Salesforce Innovation Vala quotes other professionals on why they think Salesforce is successful: it’s because of technology disruption. This disruption is in terms of ‘how do you build an ecosystem, how do you give away your time, money and profit, how do you build a company based on emerging technology and how do you create new business models. “The 111 Philanthropic model was pretty unique and now about 10,000 companies have adopted that. The subscription model, pay as you go, that's like the envy of most business..” - Vala Afshar He also shares about the Salesforce module called V2mom, a mobile compatible app where employees align with the company vision, values, methods, obstacles, and measurements.  To hear more about the best practices of Salesforce.com and leadership advice from Vala Afshar, download and listen to the episode. Bio: Vala Afshar is the Chief Digital Evangelist for Salesforce. Afshar is the author of The Pursuit of Social Business Excellence. Afshar is also the co-host of DisrupTV, a weekly show covering the latest digital business and innovation market trends. Links: Twitter: @ValaAfshar Linkedin: Vala Afshar Salesforce Blog: Vala Afshar HuffPost Contributor: Vala Afshar We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Nov 15, 2019
115 Heidi Roizen Silicon Valley Legend
1:06:50
Today’s guest is none other than Silicon Valley Legend, Heidi Roizen. She is an accomplished, Entrepreneur, former head of developer relations at Apple and now, a legendary VC. She shares with us why today is the Golden Era for entrepreneurship, how any company is literally a tech company and more about VC-backed company, Memphis Meats. Silicon Valley's Greatest Connector The Financial Women of San Francisco honored Heidi as Financial Woman of the Year in 2018. She is also dubbed as “Silicon Valley's Greatest Connector.” She is currently sits on the board of companies such as Zoox, Planet, Memphis Meats, HelixRE and DMGT. “I talk about the fact that there should be more women entrepreneurs and there should be more women venture capitalists and diversity. Not just gender diversity but other diversity and I try to support that through my actions. I think it’s appropriate given my role in Silicon Valley. If I have an opinion about that, I should be vocal about that.” - Heidi Roizen Other than these achievements, Heidi is a self-proclaimed animal lover. She adopted several dogs from the shelter, which she fondly shares in her social media. Golden Era of Entrepreneurship Heidi describes the market as a seller's market when it comes to early-stage equity. There are a lot of sources of capital in the market, its very competitive. She enumerates all the positive assets entrepreneurs have in today’s world. “There's just so many different avenues for funding. There are so many tech breakthroughs that can be built upon, whether that is networking or processing power, sensors, devices, GPS, next-gen VR technologies, ubiquitous platforms. When you think about the kinds of businesses you can start today for pennies, which costs hundreds of thousands of dollars in the past.” - Heidi Roizen The only negative she can mention is about competition, as she believes everyone else can also solve many big, interesting problems. Additionally, she mentions why companies nowadays are considered tech companies. “I do think it’s interesting today is, every company is a technology company, right? For the most part, how they interact with the customers, how they distribute their products, how they garner feedback, how they handle customer service, tech support, logistics, supply chain, internally, HR systems—every company is deep in technology now.” - Heidi Roizen Memphis Meats. Cell-based Meat Heidi shares more about Memphis Meats and why she believes there is a huge growth potential for cell-based meat. First, she discusses how meat is inefficient to produce: from breeding to feeding to slaughtering and distribution to markets. Not only does it requires more resources, such as land and water use, it is also highly prone to contamination. “The great thing about being a venture capitalist is, we don’t have to actually invent this stuff. There are really awesome entrepreneurs that are way smarter than we are who come up with these ideas. We just have to make sure they want to come to talk to us, and that we can validate sufficiently what they are doing through our own research learning.” - Heidi Roizen To hear more about legendary Silicon Valley stories of Heidi Roizen, download and listen to the episode. Bio: Heidi represents the voice of the entrepreneur, having been one herself. But she also represents the voice of the user, as those are the roots that led her to start a company in the first place. She is on the boards of directors of Zoox, Planet, Memphis Meats, HelixRE and DMGT (LSE:DMGT.) After Heidi earned her undergraduate and MBA degrees from Stanford, she co-founded T/Maker, where she served as CEO for over a decade through its acquisition by Deluxe Corporate in 1994. Next, she joined Apple as VP of Worldwide Developer Relations, and from there, Mobius Venture Capital. She's been named to the Corporate Board Member's "Top 50 Women in Tech" list and Hot Topics' Top 100 Women in Tech. In 2018, Heidi was named the Financial Woman of the Year ...
Nov 13, 2019
114 Think Like Amazon w/ John Rossman
56:44
For the second part of our two-part series on legendary category king companies, we are featuring John Rossman, author of “Think Like Amazon.” We have a fun, insightful conversation about how Amazon became arguably the most innovative category king in the world and most importantly, how you can learn to think like Amazon in your career. Digital vs. Traditional Christopher probes John on his thoughts about the distinction between traditional businesses versus data-driven, digital ones. John shares that other than the technological aspect, he could relate digital businesses to athletic attributes such as speed and agility. In detail, John said speed is about doing a repetitive motion, extremely well and efficiently. In business terms, that is considered as operational excellence.  The second attribute, agility, is the ability to sense and make change happen.  “Part of being digital is about the eternal pursuit of becoming perfect. How do we reduce cycle times? Improve quality, reduce costs? Cut out little pieces of friction from both our customers and employees?” - John Rossman Embracing New Niches John cites Amazon’s business strategy in terms of embracing new niches. The other aspect of finding problems, then working on a solution, is the notion of working into the future. He defines the future as a “time and a place for unconstrained thinking.” “Amazon’s answer to that, their philosophy or their technique is: start with the customer and work backward. ” - John Rossman When teams are brainstorming, all of these constraints come to the table and they deliberately understand which parts of the solution they are. Afterward, they identify the right mindset, then the right tools and ultimately, the right approach in order to solve the problem. Architecture is the Business Strategy Citing some parts of the book, Think Like Amazon, Christopher asks John the idea behind the concept architecture is the business strategy. “You have to plan forward on how you build things, because the constraints, the flexibility the adaptability on how you build your operations and your technology architecture—will either be a key enabler or key constraint in your ability in going forward.” - John Rossman In the end, John shares that his whole goal is to give a business person, who is not technology architect, a set of tools and questions that they utilize to be a better partner with their technology expert To hear more about how digital businesses like Amazon innovate across entire the entire value-chain and John Rossman’s thoughts on how to make wise bets on new business ideas,  download and listen to the episode. Bio: John Rossman, Digital and Innovation Advisor Mr. Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models. He is a sought after speaker on creating a culture of operational excellence and innovation. Mr. Rossman has worked with clients across various industries, including retail, insurance, education, healthcare, consumer products, industrial products and transportation. Mr. Rossman’s notable assignments include The Bill and Melinda Gates Foundation, Microsoft, Nordstrom and several of the world’s leading retail and insurance organizations. Prior to Rossman Partners, John was a Managing Director at Alvarez and Marsal, a performance improvement consulting firm. Prior to A&M, John was an executive at Amazon.com where he launched the Marketplace business and third party selling platform, and ran the merchant services business. Links: Linkedin: John Rossman Book: The Amazon Way Twitter: @johnerossman We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life.
Nov 06, 2019
113 Netflix’s Founding CEO Marc Randolph
59:52
Category King Marc Randolph, the founding CEO of Netflix, joins us today for a stunning conversation about business and life. He’s got a legendary bestseller out called That Will NEVER Work: The Birth of Netflix and the Amazing Life of an Idea, which he also talks about in this episode. This is the first in a special two-part series about two of the most legendary category king companies in the world now Netflix and Amazon. Next episode is with John Rossman, author of “Think Like Amazon.” Book: That Will Never Work After nearly 16 years after he left Netflix, Marc Randolph talks about his book That Will Never Work. He candidly shares that all those years waiting for the right time to write a book helped him to gain perspective. First, he says he is wiser business-wise as he worked with a lot of startup companies in the past 16 years. He says he can now identify patterns as they emerge and can safely say he can tell between what works and will not. “The other cool thing that came out of waiting was, being able to look back and be honest about myself. To really say, ‘I don’t care how it’s perceived. I want this to be a real true portrayal of what it’s like in a startup.’” - Marc Randolph Remembering Moments, Not Details Marc also shares that he tried to get it right, but since he is writing about events that took place around 20 years ago, he shares how ridiculous it would be to remember every line and dialogue that he featured in the book. He also shares he focused on remembering the moments, especially the mood of the conversations that he had. Christopher even remarked a portion of the book where Marc wrote: “This is a memoir, not a documentary. This is kind of how I remember things. I'm not trying to get it 100% right.” Everything is Intermingled Christopher chides with Marc on the part where he mentions that personal life intermingles with business life. Marc stressed the importance of devoting time for spouses and kids, as this is a realistic portrayal of a startup. "I think part of being successful is having balance in your life. I preach about culture is not about what you say, it's what you do. So I wanted to show how we did it, how do you really have balance in your life." - Marc Randolph To hear more about life and business lessons from Netflix Founding CEO Marc Randolph, download and listen to the episode. Bio: Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor. As co-founder and founding CEO of Netflix, he laid much of the groundwork for a service that’s grown to 150 million subscribers and fundamentally altered how the world experiences media. He also served on the Netflix board of directors until retiring from the company in 2003. Marc’s career as an entrepreneur spans four decades. He’s founded or co-founded six other successful startups, mentored hundreds of early-stage entrepreneurs, and as an investor has helped seed dozens of successful tech ventures (and just as many unsuccessful ones). Most recently, he co-founded analytics software company Looker Data Sciences, which was recently purchased by Google for $2.6 billion. Outside of the tech and startup world, Marc sits on the boards of Chubbies Shorts, Augment Technologies, the environmental advocacy group 1% For The Planet, and the National Outdoor Leadership School (NOLS), which he’s been involved with for most of his life. A resident of Santa Cruz, California, Marc travels and speaks all over the world, and still probably manages to go surfing more than you do. Links: Website: Marc Randolph Twitter: @mbrandolph Linkedin: marcrandolph We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Nov 04, 2019
112 California Wildfires & The Heroes Who Fight Them w/ TJ Welch
1:04:17
As California is suffering another horrible season of wildfires, we thought it would be powerful to give you some inspiring insight into how heroes fight these massive fires. On this special reissue episode, Retired Battalion Chief TJ Welch gives us an insider’s view of how thousands of Firefighters and first responders spring into action in a matter of hours to save lives and property. TJ Welch – Starting Out in the City TJ spent the first years of his career dealing with brush fires and structural fires. He also had his fair share of wildland fires as a chief officer. But he and other city firefighters pretty much only stood guard in front of the houses. It wasn’t until the late ‘90s when they made full use of city firefighters. They went to timber and brush areas to stop fires and perform other operations. “This was my moment where it kind of changed my perspective of my role as a chief officer.” – TJ Welch Wildland Fire in Numbers Back in the day, the biggest of wildland fires reached up to 160 thousand acres, which is equal to the same number of football fields. This number has been expanding in recent years, reaching up to 200 thousand acres of wildland catching fire. The terrifying numbers make sense when taken in the context of the number of residences, the timber that is involved, how exposed the wood is, and how quickly it burns. These wildland fires burn a couple of football fields per second. They are impossible to outrun and risk many lives. There’s a lot of reasons as to why wildland fires catch so quickly. On the other hand, timber could take a while to dry and get moisture back. With the drought that has gone on for so many years along with other forest products left out in the open, the wildland fires have become more gigantic. A Turning Point There was one fire that forever changed TJ. This gave way to a collective effort to train firefighters in the art of effective mobilization when tempering these massive fires. “When I left that fire, I said I’m not gonna be so ignorant when I come to another wildland fire.” – TJ Welch To hear more about how California firefighters move as a unit and how TJ Welch dealt with the massive responsibility of being a leader, download and listen to the episode. Bio: TJ Welch is a 32 year veteran of the fire service. Throughout the course of his career, he served in volunteer, industrial and municipal fire departments. TJ was a member of CAL Fire ICT 3 from 1997-2005 and a founding member of CICCS. He was a qualified Type OSC2, OPBD, DIVS, and STEN. TJ retired in 2014 as Battalion Chief with Alameda County Fire Department. He currently teaches and writes Officer courses for OSFM, and is a Firefighter Safety Specialist for California Department of Public Health and NIOSH where he investigates firefighter line of duty deaths. Links: How to donate to victims of Fires in California: How To Help Victims Of California Wildfires As Tens Of Thousands Are Forced To Flee Homes RedCross Supplying Aid To Victims Of Emergency (Save) California Community Foundation: Wildfire Relief Fund We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Oct 30, 2019
111 Mia Khalifa Digital Media Super Star
1:21:13
Former adult actor and now digital media star, Mia Khalifa, joins us today for another riveting conversation. She walked away at the peak of her popularity to design a new life and career. She shares with us today about her past and how low self-esteem affected her decisions and how she’s moving forward with her life. Sports, Punk Rock, and Pets Mia Khalifa is a sports commentator, with a special love for The Washington Capitals Hockey team. Other than hockey, she used to watch basketball a lot when she was a young immigrant from Lebanon. “It's kind of just been a common ground that I could have with people and a way for me to connect, a way for me to feel like I am part of something or feel like I'm a part of this group even if I don't know anyone. Sports is the unifying factor in this world.” - Mia Khalifa Other than being a huge sports fan, she is a self-proclaimed foodie and she loves punk rock. She also shares in this episode how she loves her pet dogs so much and how she is trying her best to be the person her dogs think she is: a better human being. Battling Low Self-Esteem Mia is also a digital celebrity, raking a total of 17.7 million followers on Instagram alone. In fact, she met her fiance on Instagram. Her fiance is a Swedish Chef, whom she candidly shares, as someone who doesn’t know who she is. She has never gotten used to fame as she shares how she battled low self-esteem when she was younger. She admits that due to low self-confidence, she made decisions that she regret at the present time. “I think it was being overweight for such a large part of my life and on top of that, I didn’t really have many friends in highschool. I never fit in in any certain group or the popular crowd or anything. I think it also had a lot to do with never feeling like I belong.” - Mia Khalifa The Ugly Side of Adult Entertainment Most of her followers had known her from her previous career as an adult entertainment actor. In fact, she used to be #1 in the biggest Adult sites in the world. She started her adult film career when she was just 21 years old. What most people do not know is her career only lasted 3 months. She shot about twelve scenes, where produces paid her only $12,000. Adult actors do not receive any kind of royalty, while producers amass millions. “I was fooled into thinking they had my best interest at heart, when in reality, they were just looking out for themselves. They looked at me and saw a huge paycheck.” - Mia Khalifa on Adult Entertainment Producers To hear more about #1 Adult Actor to Digital Media Star Mia Khalifa, download and listen to the episode. Bio: Mia Khalifa is a social media personality, sports commentator and former adult film actor. She’s a passionate Washington, D.C. sports fan with a love for the Washington Capitals hockey team. Links: Instagram: @miakhalifa Twitter: @miakhalifa TwitchTV: MiaKhalifa Patreon: MiaK Youtube: RobertandMia Mia Khalifa is among the world’s most-watched women. Yet the porn industry is keeping the profits. Mia Khalifa: Why I’m speaking out about the porn industry - BBC News We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Oct 21, 2019
110 Startup Marketing: Viviana Faga Emergence Capital
1:03:10
We have another riveting and insightful episode today with Viviana Faga, Operating Partner at Emergence Capital. She is in-charge of marketing and helped create over 150B in new market cap. Today she shares some of her amazing experiences working both with startups and VCs. The Importance of Marketing Viviana Faga worked in Senior Marketing roles with companies like Salesforce.com and Zoom Communications. She was the Head of Marketing at Yammer and pioneered the enterprise social space. At the moment, she coaches CEOs and Founders and leads them in finding the importance of marketing in scaling their businesses. “You just got $5-15M and you're thinking, ‘where do I want to spend my money? I want to spend money on building my product and I don't know who to hire? Why should I hire a marketer? It just seems like one big massive waste.’ That’s what I deal with and those are the kind of questions that I get everyday.” - Viviana Faga The Best Doesn’t Always Win Viv narrates her current client who has a great product, but is currently in a category that his competition built. Viv find it fascinating to explain that the best products doesn’t always win. If a CEO doesn’t believe in this, the CEO then finds himself in a never ending cycle of “catch-up.” “There are plenty of cases where it does. The company just sort of takes off, without great marketing. We've seen that. But for the most part, in the competitive market, if you don't define the category, if you don't create it, you're going to really struggle because now you're gonna look like you're playing catch up.” - Viviana Faga Viv advises her clients that the company will never be able to catch up if they continue copying the competition’s message. “You have to change the game. Come up with completely new messaging. You have to go so hard at writing that message ⁠— from your press releases, website and sales collateral. Every single piece of content that is external facing has to speak this new language.” - Viviana Faga CEOs Who Listen  Viviana was proud to say that she embedded herself into her client’s company. Other than this, she believes that she can only help those who are willing to listen. She narrated how she turned down the CEO of Yammer, twice. “It was hard to turn him down, but obviously he convinced me. I wanted to work for a CEO who understood the value of marketing and after that conversation, I wasn't so sure but a lot of folks from Salesforce have gone there. It's our job to convince him Sales & Marketing matter.” - Viviana Faga To hear more about  Startup Marketing: Viviana Faga Emergence Capital and more relevant information about Viviana Faga, download and listen to the episode. Bio: Viviana brings over fifteen years of experience designing and building brand categories for successful cloud/SaaS and enterprise social companies, helping them create scalable growth engines that drive successful exits. Her particular passions are scaling and structuring go-to-market SaaS teams, messaging and positioning, category creation, freemium product strategy, and sales enablement. Before joining Emergence, Viviana served as VP of marketing for Yammer, where she defined the enterprise social category. After Yammer’s $1.2B acquisition by Microsoft, she became its head of marketing for enterprise social, which included Office 365, Skype, and Lync. She also spent over six years at Salesforce, where she launched several key product initiatives. Additionally, she was the VP of marketing for Platfora (now Workday) and the CMO of Zenefits. Links: Emergence Capital - Viviana Faga Linkedin - Viviana Faga Twitter - Viv Faga 103 The Power of an IPO with Eric Yuen 011 The Perception of your product is your product We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life.
Oct 16, 2019
109 Build A Tribe of Millionaires w/ David Osborn & Pat Hiban
1:04:14
Best selling authors of Tribe of Millionaires, David Osborn and Pat Hiban, joins us to share the story behind their new book. We also have a no BS conversation on making money and why its an important fuel to your life. Beyond money, we also talk about the power of building a tribe of like-minded people — who will support you in your dreams, goals and a lot more. Tribe of Millionaires Entrepreneurs, real estate investors, and authors David Osborn and Pat Hiban talk about their new book and the story behind it. Pat candidly shares that Dan Clements helped them put together this book. “Dan Clements flew to Japan with 27 billbros, members of our mastermind. He listened to each of these members talk. During that time, we masterminded on how to make money and he heard personal stories that we shared.” - Pat Hiban Dan created Ethan Martinez, the protagonist in the book, from listening to the stories of GoBundance members. GoBundance is a mastermind group for businessmen, who are millionaires. These men get together and share ideas to improve their net worth, health and/or their marriages. Ethan Martinez The book Tribe of Millionaires is a fable about Ethan Martinez. He receives a mysterious invitation after the death of his father. He then embarks on an adventure not only to save his struggling business but to discover his past. “Basically, what happens was, his father dies and he goes to his Dad's funeral to settle the estate. He hasn't talked to his father in over 20 years. When he gets there, his father's pallbearers are all millionaires and multi-billionaires.” - Pat Hiban Ethan needed to spend a week with these pallbearers on an island before he could inherit the Estate. He then discovers what makes these men successful. Ultimately, he figures out how he can apply these learnings to his life. Money Fuels Life David shares how people are more receptive to stories, rather than hard facts. He also adds the importance of spending time with like-minded people who share the same dreams and aspirations. “You can choose it yourself and put yourself around a lot of people who are on the same journey. That will remind you on a perpetual basis of the greatness you’re choosing. It’s way easier to be great when everyone around you is great.” - David Osborn Furthermore, he laments how the whole system does not teach kids and adults about making and keeping money. He stresses that money is not everything. However, it allows an individual to create a life that he or she desires. “Some people think you are a jerk because you talk about money. If you're doing it with your financial planner, they've got an agenda. Me and Pat just have that ability to talk about that wide range of topics including money and being genuinely interested in each other's well-being. That's what we've created in the tribe too.” - David Osborn To hear more about how to Build A Tribe of Millionaires and more relevant information about David Osborn and Pat Hiban, download and listen to the episode. Bio: David Osbourne After sticking out his thumb and traveling the world, David returned home to Austin, Texas broke and unemployed, at the age of 26. Though his travels may not have yielded wealth, they instilled the key motivation that he brings to every part of his life to create it -- freedom. Because to have everything you ever wanted takes the opportunity to design your life and believe it can happen. Through this intention, David began to test his entrepreneurial merits alongside his business-partner mom in the world of real estate. The results were nothing short of remarkable. In less than 10 years, David built one of the top real estate brokerages in the world and he founded over 50 companies. Yet, more than anything else, the inherent freedom derived from his success awards him the time to focus on the importance on what matters most: being a proud father of two beloved daughters, a son, and husband to the wonderful and talented Traci Osborn. Today,
Oct 02, 2019
108 Top 1% of Enterprise Technology Investors Bruce Cleveland
1:00:16
As we continue our run on legendary VCs, we feature today Bruce Cleveland, an entrepreneur, executive, venture capital investor and best selling author of Traversing the Traction Gap. We have a fun and insightful conversation today about the state of enterprise tech and why its the best place to create enduring value. We also touch important points on digital transformation and a lot more! Legendary VCs Joining our list of legendary VCs that we have featured on Follow Your Different is Bruce Cleveland. He joins Randy Komisar (Episode 106) and Heidi Roizen (upcoming episode). He is the founding partner of Wildcat Ventures which has been rated in the top 1% of enterprise technology investors on the planet. At the moment, he is taking up his Masters Degree at John Hopkins University, America’s first research university. He took up Digital Communication, which he feels would be beneficial for writing content for his succeeding books.  Enterprise Tech Scene Bruce shares a number of important insights into the enterprise tech scene. Furthermore, he shares that the valuations of companies of public SAS companies or tech companies selling into enterprise using a subscription model are reflective of the enduring value. Additionally, he cites examples of consumer companies that require a tremendous amount of capital, as opposed to enterprise companies, which require much less. “Consumers require so much capital, not a fund to build a product but to build the market share.” - Bruce Cleveland Enterprise vs. Consumer Company Bruce shares what investors are looking for enterprise and consumer companies. The MOIC or The Multiple On Investment Capital is nominally better in an enterprise. However, he mentions that the issue is these enterprise companies take longer to build up.  “You don't get those big mark up in the first 2 years, as the company began to scale and show minimum viable traction. The important part here is a lot of limited partners, people who invest in venture firms. They want to see early mark up in your funds.” - Bruce Cleveland These investors want to see great markups to show the committee that the firm is of great financial health. However, they don't inform the committee how much money they need to get the company “out of the door.” “They are extraordinarily capital intensive, and the multiple uninvested capitals are high. A lot of these things are faddish. They may work initially, I don't know, they can move in other areas. Then they'll be okay, but a lot of times, these things can come and go.” - Bruce Cleveland To hear more about the Top 1% of Enterprise Technology Investor Bruce Cleveland, download and listen to the episode. Bio: Bruce Cleveland is a Founding Partner at Wildcat. He focuses on investments in AI marketing, EdTech, enterprise software as a service (SaaS) and the Internet of Things (IoT).  He’s also the author of Traversing the Traction Gap. His specific areas of interest include enterprise automation, education and training, and general business applications. Bruce likes working with early-stage companies that use technology and data to increase revenue and decrease costs. An avid adventurer and sailor, Bruce enjoy the challenge of creating new companies and navigating new markets.  He is interested in growing entrepreneurial hubs outside of Silicon Valley, with a particular focus on the Pacific Northwest.  Bruce also is committed to sharing his knowledge and experience through the Traction Gap Framework™. This aims to help entrepreneurs navigate the critical go-to-market period between initial product release (IPR) and reaching minimal viable traction (MVT). As a son of school teachers, Bruce supports continued education.  He founded GreenFig to offer applied business science training to higher-ed students and individuals in job transition. Bruce held senior executive roles in engineering, product management and product marketing. He worked with companies, such as Apple, AT&T, Oracle,
Sep 30, 2019
107 How FanDuel Became a Category King & The Future of Podcasting w/ Nigel Eccles
1:31:48
Our guest is the legendary entrepreneur Nigel Eccles. He’s the founder of Fan Duel, the category king in Daily fantasy sports. We go deep on how Fan Duel created and ultimately dominated this mega category. We also talk about how they created a super-engaged community and how they explored podcast advertising to promote the brand. Nigel explains why he thinks podcasting is a massive new opportunity. In fact, it is one of his motivations why he started his new company, Flick. FanDuel Fantasy Sports Forbes reports that daily Fantasy Games is growing at 41% annually, and will be $14.4 billion category in 2020. This brought together five lads from Edinburg Scotland to join this trend. They created FanDuel back in 2009 as they wanted to create a simple platform for fantasy sports enthusiasts. “We wanted to build something that is so simple and even we can play and I think actually is a big part of the success of the company.” - Nigel Eccles Building Communities Nigel narrated how they started FanDuel 10 years ago. When they started FanDuel, Fantasy Sports was played by 25 million people in North America. Their main motivation was creating a sort of community with the same interests — a platform that would connect individuals, not only with friends but with tens of thousands of people. “It started to connect people who were players. It started to build a community. People want to do it more and more because they want to show they were the best in the community.” - Nigel Eccles Nigel shares his tips for entrepreneurs when building a community. He advises to first, think about the direct connection you can have with customers and what mechanism can you use to establish that connection. Secondly, entrepreneurs must think about how these customers can connect with each other. Podcast Advertising As FanDuel was starting, Nigel and the other founders realized the user base is not growing. Their CMO planned to execute several advertising campaigns, mostly focusing on radio and podcasting. With a great product and innovative advertising, the business grew largely. “The great thing about FanDuel is, anybody who listens to sports radio was a sports fan.” - Nigel Eccles Nigel and his team tried a lot of different formats on radio and podcast advertising. They had endorsements and games, where listeners get to compete with the hosts. Christopher shared a lot of information about podcasting and how huge the opportunity is for advertising. “Podcasting is an enormous opportunity. It is hugely unmonetized. It is one of the best advertising mediums today because there's a connection with the host. It's such a strong endorsement. The best hosts only sell what they believe in.” - Nigel Eccles To hear more about how FanDuel became a Category King and the future of podcasting, and more relevant information about Nigel, download and listen to the episode. Bio: Nigel has vast startup experience and was previously the co-founder and CEO of FanDuel, one of Scotland’s first unicorn companies. Links: The Flick App Linkedin - Nigel Eccles We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.
Sep 25, 2019
106 Silicon Valley Legend Randy Komisar
1:46:38
Silicon Valley legend, Randy Komisar joins us today in a longer than usual episode, but definitely an information-packed conversation. He shares a piece of his mind to us especially on how to have a legendary career, what it's like to be dubbed as the Digital CEO and many more. Rare Opportunity  Randy Komisar was a partner at VC pioneer Kleiner Perkins Caufield & Byers. He worked closely with other legends like Steve Jobs and George Lucas. In fact, he has some very interesting stories he shared, being a former senior counsel at Apple and former CEO at LucasArts. “I don't like being disliked and I don't particularly try to be liked. I try to be valued, to create something constructive or positive in a relationship. But being liked is not, it doesn't cross my mind. I want to be respected, if I'm really lucky, I'd like to be admired.” - Randy Komisar The Virtual CEO Silicon Valley CEOs dubbed him as a Virtual CEO. Randy served in that role for companies like WebTV and Global Giving. He had some compelling stories and opinions to share in what Christopher dubbed as “the business equivalent of the lunar landing.” He also served as the founding director of TiVo, which is a direct lineage of Netflix entering that category today. Tivo won one of the biggest patent damage claims of all time, way over billion dollars, and Randy recounts to Christopher what happened during that time. “I actually think, we should have sued earlier. we have the patent rights to all of these, the real question was, could we have coop these guys as partners.” - Randy Komisar Utopians Vs. Libertarians Two significant and different technology demographics comprise Silicon Valley. He describes the 70's and 80's guys as the technology Utopians. Infrastructures were allegedly oppressive at that time which led the Utopians to utilize tools and come to technology to end this. Ultimately, they wanted to empower individuals. Furthermore, the Utopians had a sense of ‘a social contract.’ They felt they need to make the world better. These tools and the advantages that they had with these tools gave them the opportunity to challenge the status quo. In the advent of Facebook and Paypal, we move from technology utopians to technology libertarians. “The tools and platform that you build raise the creative endeavor. It's not to take-the-money- and-run situation. That money gets invested in more ideas, more vision. Yes you need to make a profit, but that profit can fuel creativity or consumption, you get to choose.” - Randy Komisar To hear more about the Silicon Valley Legend Randy Komisar, download and listen to the episode. Bio: Randy Komisar joined Kleiner Perkins in 2005 and focuses on early-stage investing. He served as CFO of GO Corp. and as senior counsel for Apple Computer, following a private practice in technology law. Randy is a founding director of TiVo and serves on the Roadtrip Nation Advisory Board and Orrick’s Women’s Leadership Board. Additionally, he is the author of the best-selling book The Monk and the Riddle, as well as several articles on leadership and entrepreneurship. Furthermore, he is the co-author of Straight Talk for Startups, the insider best practices for entrepreneurial success, Getting to Plan B, on managing innovation, and I F**king Love that Company, on building consumer brands. Randy frequently speaks in the United States and abroad on such topics. Randy holds a B.A. degree in economics from Brown University and a J.D. from Harvard Law School. Links: Amazon: Randy Komisar Kleiner Perkins Book: Straight Talk for Startups The Monk and the Riddle: The Art of Creating a Life While Making a Living  Executives Launch Podcast To Pass On Lessons From Bill Campbell, Coach To Silicon Valley Stars No Bull Podcast Harper Collins Speakers Bureau: Randy Komisar We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
Sep 23, 2019
105 The Freak Factor w/ David Rendall
1:22:41
Today’s guest is David Rendall—a standup comedian, with a doctorate in organizational leadership and author of The Freak Factor—gives us a run-down on self-acceptance which benefits our personal and business life. He talks about how our weaknesses can become strengths and why finding people who are weird like you is a good thing. The Good and the Bad Twiggy. Stickman. Ladder. These are some of the nicknames of David Rendall during his younger years. He was unusually skinny when he was young and was working odd jobs, something that most people of his age would not even bother to try. However, David turned his life around and embraced his inner freak. The word freak usually has dual meanings. If people dub someone as a control freak or a neat freak, it usually means they are overdoing it and they need to tone it down. On the other hand, being called a freak in a sporting context means you have outside of ordinary skills. “Freak is often a term we use for criticism but its also a term we use positively. I want both of those associations. I want it to remind people of something negative and positive at the same time.” - David Rendall Embracing The Freak in You David encourages people to be different in a very specific way. People should be willing to be themselves and to disregard the idea that they need to hide their weaknesses. Most of the time, people suppress who they are because of the pressures from their parents, teachers, employers, friends, and society. “I'm trying to get people to see themselves differently and finding their strength in spite of that weakness and be willing to amplify and embrace those parts of themselves.” - David Rendall Oftentimes, David says that people sacrifice uniqueness for acceptance. In his book, he discusses the importance of affiliation. He defines it as finding other people who are a freak in their own ways. “Partner with people who are strong where you are weak. Look for the people who are different from you, but the other side of that is, finding the right spot and finding the right people.” - David Rendall Be Weird and Different. As he encourages people to find others who are also weird, he reminds people to not expect acceptance, love, and connection from everyone. He advises people not to force themselves everywhere, instead, to find people who will accept them as they are. “You’re not gonna win everybody over. Ultimately it’s about finding people like youfor the weird person that you are, instead of ‘they’ll like you once you’ve changed.’” - David Rendall He also shares the reason why people get stuck hiding who they are: because they thought people around them know better than them. These people—parents, teachers, employers—are often bound by rules of success and they thought imposing these will also ensure success. To hear more about The Freak Factor, and more information about David, download and listen to the episode. Bio: David Rendall. Randall. Randell. Rendell. Reynolds. Whatever. No one knows how to pronounce his last name. David’s mission in life is to be hilarious and helpful. He’s a standup comedian with a doctorate in management. A class clown turned leadership professor, he went from disrupting classes to teaching classes to disrupting companies and conferences from Portland to Paris to Pakistan. After being criticized and punished his whole life for being hyperactive, he now channels his frantic energy to compete in Ironman triathlons and ultramarathons. He wears more pink than the average middle-aged man. Well, actually, he wears more pink than an eight-year-old princess. As a nonprofit executive, he built businesses to employ people with disabilities. During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm. In addition to his doctorate in organizational lea...
Sep 18, 2019
104 Enterprise Tech Category Queen Jennifer Tejada
1:07:00
Our guest for today is the CEO of the newly public, enterprise technology company PagerDuty, none other than Jennifer Tejada. This episode is the second part of the two-part series on IPO. Jennifer shares with us today how it is like to go public. This is a celebration of entrepreneurship and you’ll have fun listening to this long-free-form conversation. Legendary IPO Jennifer had a legendary career in Silicon Valley. Various media outlets featured Jennifer due to the recent IPO of PagerDuty, a leading platform for real-time operations. In a moment of victory, what Christopher calls as “a celebration of entrepreneurship,” Jennifer recounts to Christopher the joys and pains on transitioning from being private to becoming public. “I enjoyed the process of being forced to refine our story and our value proposition for retail investors and laypeople. I think its really helpful for the business to go through that exercise.” - Jennifer Tejada NYSE Feels Jennifer shares that there was not much significant change in terms of their monthly operations. In fact, she perceives the preparation to go public as running two-jobs and she and her CFO vowed to make the most out of it. “It's very hard to describe the intrinsic rewards of looking down from the podium of NYSE at a group of people and just seeing this, sort of wonderment in their faces. They just can't believe, little old us got here, and that is one of the most rewarding moments of my career.” Jennifer Tejada Jennifer also professed her admiration with her employees who went through this significant milestone with her. “I don't think there's enough of said or honor pay to the folks that bet their careers early on and take pay cuts and take on option risks, to see a company through multiple investment cycle and growth cycles and ups and downs.” - Jennifer Tejada Extending Reach Jennifer describes IPO as a big-day-coming-out-party-to-the-world. Further, she mentions that one of the reasons PagerDuty went public is to extend its reach, to tap an enormous market opportunity. She believes being under the radar does not serve that big mission. “We serve the enterprise market and these enterprises are members of NYSE. They are traded in the NASDAQ. They expect the level of transparency around our performance and how our capitals are being spent and the long term viability of our businesses.” - Jennifer Tejada Likewise, going public can help create brand awareness and credibility because the company has to go through a lot of processes that will serve public market investors. “In my view, that rigor, and extra scrutiny is good for business. Hiding away in the private market just for the sake of staying away from that scrutiny is not a good thing because you can't survive with poor habits for a long period of time.” - Jennifer Tejada To hear more about the Enterprise Tech Category Queen Jennifer Tejada, download and listen to the episode. Bio:  Jennifer Tejada is the CEO and Chairperson of PagerDuty (NYSE: PD), a leading platform for real-time operations. She is a veteran software industry executive and business leader with over 25 years of experience, spanning mass consumer products to disruptive cloud and software solutions. Jennifer has a successful track record in product innovation, optimizing operations and scaling public and private enterprise technology companies. PagerDuty went through a strong IPO in April 2019 through her leadership. Prior to her role at PagerDuty, Jennifer was the CEO of Keynote Systems where she led the company to strong profitable growth before its acquisition by Dynatrace in 2015. Before Keynote, Jennifer was Executive Vice President and Chief Strategy Officer at the enterprise software company Mincom leading its global strategy up to its acquisition in late 2011 by ABB. She has also held senior positions at Procter & Gamble and i2 Technologies (acquired by JDA Software). Jennifer currently serves as a board member of The Estée Lauder Companies I...
Sep 16, 2019
103 The Power of an IPO w/ Eric Yuan, Founder of Zoom Communications
59:00
This is the first in a special two-part series featuring two CEO’s of two recent multi-billion IPOs—Jennifer Tejada, CEO of Pager Duty and billionaire, founder and CEO of Zoom Communications, the amazing Eric Yuan. Today’s episode features an insightful conversation about how Eric feels like to have a super successful IPO. Eric further shares Zoom’s culture centered on happiness and his motivation, mission and vision for Zoom and much more. Culture of Happiness Eric Yuan guested at Christopher’s previous podcast, Legends and Losers Episode 032. As of recording time, Zoom Communications raised $357M in IPO and is a $20+ billion market cap company. “When I wake up, the first person I ask is myself. Do I feel happy or not? I encourage our employees to ask the same questions. Ultimately, if our employee is not happy, I’m pretty sure they cannot give happiness to our customers. That's why we keep the happiness culture here.” - Eric Yuan Christopher cited some amazing data from GlassDoor. Employees rated Zoom 4.8, 5 being the highest. On the question “would you recommend Zoom to a friend, as a great place to work,” 95% said yes. Lastly, on CEO approval, 97% of the respondents said they approve of the way Eric runs the business. “I think based on that, I should focus on the 3% and plus the 5% why they do not recommend us too. Again, we always like all those feedback to help us become a better company.” - Eric Yuan Zoom: The Game Changer Christopher admires how Eric runs his company and how he epitomizes everything great about entrepreneurship, technology, and innovation. He has changed the game in the B2B space in North American and now, internationally. As Christopher says, Zoom has made impossible, possible, such as the ability to work from home and collaborate with the team in different countries. “I truly feel we just started. We look at our user base and our customer base, compared to the number of knowledge workers worldwide, I think we just started. A huge opportunity ahead of us. How to connect workers worldwide, if you look at the total market, it's also huge. Look at our revenue, we just started.” - Eric Yuan Vision and Mission for Zoom In the next 5 years, Eric candidly shares that he visualizes Zoom to give people a whole new experience in meeting and communicating, even aiming to replace the whole face to face meeting. “We truly believe data communication is the future, video is the new voice. In the future, no matter where you are, no matter which device you are using, just one click, you can talk with anyone in the world. You can speak on your language and understand with real-time translation.” - Eric Yuan  Christopher also discusses with Eric the amazing marketing strategies that they employ, especially the huge advertisements in major airports in the US. “They should leverage our technology. Since it’s good for the family and good for society as well. Our goal is to make sure our existing customer is happy. Whenever they travel, [we remind them] you already have Zoom, why do you travel often?” - Eric Yuan To hear more about The Power of an IPO, and to learn more information about Eric Yuan, Founder of Zoom Communications, download and listen to the episode. Bio: Prior to founding Zoom, Eric was corporate vice president of engineering at Cisco, where he was responsible for Cisco's collaboration software development. Eric was one of the founding engineers and vice president of engineering at Webex. Between 1997 and 2011, he grew his team from 10 engineers to more than 800 worldwide and contributed to revenue growth from $0 to more than $800M. In 2017, Eric was added to the Business Insider list of the 52 Most Powerful People in Enterprise Tech. In 2018, he was named the #1 CEO of a large US company by Glassdoor and EY Entrepreneur of the Year in Northern California (software category). Eric is a named inventor on 11 issued and 20 pending patents in real-time collaboration.
Sep 11, 2019
102 How to make your place in the world w/ “The Three Foot Giant” Dr. Sean Stephenson
1:12:47
Today’s episode is a special re-issue with Dr. Sean Stephenson, “The Three-Foot Giant.” He’s a great example of turning obstacles into opportunities, transforming his life into a legendary one. This conversation with Christopher Lochhead is made even more powerful upon the recent passing of Dr. Sean Stephenson. Join us as we relive the inspiring story of “The Three Foot Giant” in this episode. A (Legendary) Life Well Lived Dr. Sean passed away on the 28th of August 2019, following an accident. He was predicted not to survive at birth because of his rare bone disorder, Osteogenesis Imperfecta, which stunted his growth and caused his bones to be extremely fragile. When he was 18 years old, he has already fractured his bones for over 200 times. Despite his obstacles in life, he lived an inspiring life. He served as an instructive example of how to make your place in the world when you can’t find a place in the world. He worked for President Clinton and shared the stage with his Holiness the Dalai Lama and Oprah. He’s also the author of the bestseller: Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself. “I have decades and decades of education where I help people through their pains and their problems. But in some ways, I'm still learning to walk myself, learning to navigate this world, and I'm loving the experience of making mistakes.” - Dr. Sean Stephenson  Staying True To Oneself Even after achieving his stature as a public speaker, Sean admits that he’s still growing. He was in business with his father for 22 years. His experiences at home were wonderful as he lived with his family until he was 31 years old. However, all good things must come to a challenging end, when he decided to step out into the world, leaving his father behind. “As of recent, I decided to “out” my true self, words and all. I kind of hid that over the years. If people knew that about me, they wouldn't respect me. I'm finding out the opposite is true, the more honest I am, the closer people are becoming to me.” - Dr. Sean Stephenson Breaking the Mold To continue his self-discovery, he would reorganize his life every five years or so. He wants to look back on the past five years to reevaluate and learn from his mistakes. “Maybe there's a wrongful belief out there that the version of you will always be the same as you get older but I don't agree with that. I'm constantly breaking the mold and starting over and trying new things and figuring out what do I believe in.” - Dr. Sean Stephenson  To hear more about how to make your place in the world and more relevant information about “The Three-Foot Giant” Dr. Sean Stephenson, download and listen to the episode. Bio: Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18). Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world. Since 1994, his powerful message has been heard at live events in nearly all 50 states and in 16 countries. Sean has presented at hospitals, universities, prisons, and to companies such as Nike, Whole Foods, Zappos, Walmart, and Sharp Healthcare. He’s shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and his Holiness the 14th Dalai Lama. Sean has appeared on everything from The Oprah Show to Jimmy Kimmel, in addition to online videos with tens of millions of views. The Biography Channel produced an hour-long feature on his life called, Three Foot Giant. Mindie Kniss & Sean Stephenson his international best-selling book, Get Off Your “But”,  has been translated into over a dozen different languages. As a board-certified therapist, and doctor of Clinical Hypnosis, Dr. Stephenson used to see clients in a unique 12-hour session that gets to the root of their fears, excuses, and insecurities. In the past,
Sep 09, 2019
101 What Motivates Entrepreneurs? w/ Jaime Masters
1:28:48
Our guest today, Jaime Masters is an entrepreneurial coach and podcasting pioneer. She hosts “Eventual Millionaire” and she shares with us today some fun, practical and insightful learnings on what it takes to become a legendary entrepreneur. She is an engaging business thinker who has her own quirks (love for costumes) and an amazing mother of two kids who are budding entrepreneurs. From Tardy to Masters Jaime Masters hosts the podcast Eventual Millionaire, where Christopher was once invited to promote his first book Play Bigger. She has interviewed close to 500 millionaires and she shares them through her book of the same title, Eventual Millionaire. Jaime shares with us some funny and serious experiences she had when she started using her maiden name again. The name “Jaime Masters” is now a brand and she admits that she has no further intention of changing her name again, even when she remarries. “It was something like, looking out when I'm 60, which person do I want to be? Which brand do I want to be building on my life?” - Jaime Masters Her Kids Attend Entrepreneur School It was a fun and admirable part of this episode when Jamie shared that her kids, a 12 and 10-year old, go to Entrepreneur School. The school has no homework and grades. They also do not have teachers, instead, they have guides. The school maximizes gamification for their modules. “They're learning 2x faster also, which is another thing the school wants. They learn life skills. My son video edited for my clients and is better than the editor that has been with me for 8 years.” - Jaime Masters Part of teaching life skills, they are set to become entrepreneurs early as they are encouraged to sell products and services during their summer vacation. Jamie’s son went door-to-door with his pressure washer business and her daughter went to sell rosemary to neighbors. “To me, the best thing about the school is, it’s about grit and pushing you out of your comfort zone. Teaching that at such a young age, not teaching memorization.” - Jaime Masters Concerns and Motivations of Solopreneurs Having interviewed around 500 millionaires, Jaime shares the inability to decide whether or not to hire a team is a common concern for them. Jaime further shares her process of assessing and diagnosing her clients’ concerns because sometimes, it is not a “team-problem” but an “owner-problem.” Furthermore, she acknowledges the fact that most entrepreneurs want progress in their business. She reminded, however, her personal experiences of failing due to the wrong reasons. “Knowing yourself really, really well is the best thing in entrepreneurship, even though it's shitty. There are millions of holes that open up but thankfully, the holes to fill it are not achievement and materialism, which you'll find out if you're long enough in the game.” - Jaime Masters To hear more about what motivates entrepreneurs and more relevant information about Jamie, download and listen to the episode. Bio: Jaime Masters is a podcasting pioneer, host of the popular "Eventual Millionaire”, a Business Coach, Keynote Speaker, and Best Selling Author. She’s been featured on: CNNMoney, Yahoo's homepage (6x), Business Insider, Inc, CNN Newsroom, Entrepreneur, Fox Business News, Success Magazine and Christopher Lochhead Follow Your Different. Links: Eventual Millionaire Twitter: @eventualmillion Linkedin: jaimekmasters We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Sep 06, 2019
100 Grumpy Old Geeks Co-Host Brian Schulmeister
1:11:39
Today, we have a super fun conversation with Brian Schulmeister, the co-host of Grumpy Old Geeks podcast. We shared stories about music and what it was like doing websites for top bands and names in the industry. Of course, we got our grump on! We talk about what’s in the news: undersea data cables, A.I, data breach and many more! Websites For Music Artists Brian Schulmeister is the co-founder of Slender Fungus, a design company working primarily within the music industry. His vast experience in building websites landed him projects with big names such as Goo Goo Dolls, Alanis Morisette, Green Day, Coldplay and Rihanna, among others. He started his career way back in 1996 and he shared some interesting points on how he went on to pursue clients on his own. He also commented on the music industry at the present time and how consumers are consuming it so poorly. “The generation now and the way people experience music now is so shallow and disconnected from the artist and its singles. Spotify playlist through horrible headphones, it's just bad.” - Brian Schulmeister Grumpy, Angry and Too Depressed Brian Schulmeister is the co-host of the podcast Grumpy Old Geeks, with Jason DeFelippo. The podcast, which is included in Christopher’s Top 5 list, has originally started as a joke but the hosts later realized they were admittedly angry about a lot of topics. Brian admits he is angry and still is but they try to pepper the episodes with humor. “The funny thing is at one point I literally wanted to quit the podcast. I felt I was getting too grumpy, too angry, too depressed. I really did. It was shortly after the birth of my child and I started to realize that I really need to have a better outlook in life right now.”  - Brian Schulmeister Let’s Get Our Grump On! In relation to technology topics, Christopher says that it is easy to be cynical and be fun and grumpy on technology but the reality is, technology has made the world a better place. It has created more opportunities and breakthroughs in the lives of human beings. “We are at a tipping point right now, at least for technology. We can very easily lose control of sh*t right now. There are some important movements going on right now, the whole data and human rights.” - Brian Schulmeister Christopher discusses some topics that are on the news such as the 8000 undersea data cables from Hong Kong to Los Angeles, or the data breach at Capital One that allegedly also compromised another 30 companies. They also shared a good laugh about different kinds of farts and shared their reactions about a man collapsing his lungs after a 2-hour karaoke session. To hear more about the Grumpy Old Geeks Co-Host Brian Schulmeister, download and listen to the episode. Bio: Brian lives in Venice, CA, frequents Toronto and London and has spent a lot of the last 10 years happily living out of a suitcase – and a large backpack filled with laptops, cords, wires and various bits and bobs that bloop and bleep. He’s the co-founder of Slender Fungus, a design company working primarily within the music industry. He is also the co-writer with Rob Takac of the Goo Goo Dolls in Amungus, an electronica based music project that’s released an EP and played a few festivals. Brian started with technology at the dawn of time, even running his own BBS at the age of 13, and has stuck with it since then. And as the co-host of the wildly popular Grumpy Old Geeks Podcast, needless to say, he’s quite grumpy. Links: Grumpy Old Geeks  LinkedIn: Slender Fungus  Topics discussed in this Oddcast: National Security Concerns Threaten Undersea Data Link Backed by Google, Facebook Everything We Know About the Capital One Hacking Case So Far: A new indictment against alleged Capital One hacker Paige Thompson includes a few fresh details about the case. Too Much Karaoke Sent a Man to the Hospital with a Collapsed Lung AI can predict when someone will die with unsettling accuracy The world’s funniest fart sounds messy,
Sep 04, 2019
099 Persuasion w/ Lee Hartley Carter
1:16:30
Languaging Master Lee Hartley Carter joins us today for a riveting conversation about the power of language and the art of persuasion. She discusses today how language shapes everything in our lives and how to use language to convince people when facts don’t seem to matter. Marketers and non-marketers will surely learn a ton from this conversation about communications, language strategy, and persuasion. The Power of Language Lee candidly shares with Christopher that she never thought about a job opportunity which involves words and messaging. When she was younger, she considers herself as obsessed with words. For her, language is the means in which people can connect with other human beings and convey thoughts, feelings, and perspectives. Language is a powerful tool with every word, having its own meaning. “That change in language changes thinking, which ultimately change social beliefs and norms and potentially laws and governance approaches. It can change a lot of things.” -  - Lee Hartley Carter Language Strategy in Marketing Lee further cites examples of how the smallest change in language can have a huge impact. She cited differences in words such as estate tax/death tax, or global warming/climate change, or used vehicles/pre-owned vehicles. A simple change of words can reshape how people think about the message. Lee also shared the common mistake marketers make in conveying a message. Oftentimes, marketers tend to “speak louder” — to share more facts to try and get the point across. This doesn’t end well, as people get turned off with the over-communication. “Instead, what you need to do is to not speak louder but speak smarter. The way that speaks smarter is by slowing down and really saying ‘you know what, this isn't about what I want to say. This is about what they need to hear.’” - Lee Hartley Carter Crisis Communications In an interesting turn of the conversation, Lee and Christopher discussed crisis response. Lee laid out her step by step advice on companies facing a crisis. First, she says that freaking out is a natural response to a crisis. However, she noted that it's important to understand what your target audience is thinking or is feeling at that moment. “Who are you trying to convince right now that you're okay, is it your shareholders? is it your customers? What are they afraid of right now? What value have you just betrayed in them?” - Lee Hartley Carter They had a great dialogue on crafting emergency messages as Christopher had his own fair share of stories to tell, with regards to crisis communications and response. To hear more about Persuasion and more relevant information about Lee Hartley Carter, download and listen to the episode. Bio: After a crushing loss in a student council race in the 6th grade, Lee learned the importance of getting the story right from the beginning. In the 7th grade, when she ran again, she ran on a story that was driven by some middle school polling techniques she employed among her classmates. And, she won. Ever since she has had a passion for language. For the message. For the story. And she brings this passion to her role as partner at m+p, a research-driven language strategy firm that specializes in finding the right language and messages based on one simple idea: it’s not what you say that matters, it’s what they hear. A member of the executive leadership team, Lee oversees a diverse range of language strategy work for Fortune 500 companies and non-profits in the U.S. and abroad. To do this, Lee has conducted, overseen, and analyzed countless instant response sessions, traditional focus groups, brainstorming and strategy sessions. and surveys in more than 15 countries. She has worked with clients in a wide range of industries including financial services, energy, automotive, sustainability, hospitality services, food and beverage, technology, and consumer products. And, she has worked extensively in public affairs, public policy, and issue advocacy.
Sep 02, 2019
098 Build a legendary Board of Directors w/ Coco Brown
1:01:30
In this episode, the CEO of Athena Alliance Coco Brown talks about how to build a legendary board of directors. Coco is an entrepreneur and an advocate for women. She tells us why boards need to have fresh talents and why they need diversity on skills and people. Also, she shares why the old model of creating a board is worn out. The Athena Alliance Coco Brown is the CEO of Athena Alliance. It is a global community of women business leaders, committed to driving diversity on company boards and developing new women leaders. “We're essentially bringing the top-tier women together in a digital ecosystem that provides us a lot of opportunities for them across disciplines.” - Coco Brown Coco describes the community as in-part-Linkedin — with a portion of coaching and networking — and in-part-Bumble, because of matchmaking activities. Male CEOs and The Outdated Board of Directors Athena Alliance serves as an agency. The group is in contact with male CEOs who wish to expand their network with women. Coco further shares with Christopher how outdated most companies are, in terms of the composition of their Board of Directors. In the past, the board is ultimately responsible for long term shareholder. Oftentimes, it is the reason why CEOs tend to stay long in their position, up until retirement. “The board room needs a lot more empathy, connection, communication and understanding of the marketplace. If you look at the old board — seated with former CEOs and financial experts — the average age is 63, the average tenure is 8 1/2 years.”  - Coco Brown Building A Legendary Board In the past, the committees are largely about CEO compensation, equities, and succession.  Historically, committee topics are financials or risks. In the new world, these financial experts try to squeeze in other pressing corporate issues into those committees. “So you’re starting to see this need for a much wider range of skills set in the board room. People who understand consumers. So good market strategists and leaders.” - Coco Brown Moreover, she suggested to bring in more sets of people in their 30s or 40s. Ideally, she suggests contemporary professionals who are experienced with the operations. To hear more about building a legendary Board of Directors, and more relevant information about Coco Brown, download and listen to the episode. Bio: Coco Brown leads “change and transformation.” She is responsible for accelerating multimillion-dollar growth through vision, strategy, technology, and people leadership. She held leadership roles including CEO, COO, President, board member, and advisor—partnering with F1000 companies, start-ups, and nonprofits. Through her leadership, she has delivered successful outcomes for Apple, Cisco, eBay, Facebook, Silicon Valley Bank, and many others. Currently, she is the founder, CEO, and board member of The Athena Alliance. The company is a game-changing executive firm helping to position the top 10% of executive women for advancement and board opportunities. Since founding Athena in the Spring of 2016, she has led the organization to a network of over 1000 C-Level women, VCs, and CEOs from over 150 companies. These companies include Accenture, Cisco, Microsoft, Intuit, Autodesk, and Alphabet / Google. Within two years, we have overseen 20 board placements and have secured $2 million in income through corporate and investor service offerings. Links: Athena Alliance LinkedIn: Coco Brown Twitter: @cocobrown1020 We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 30, 2019
097 Legendary Writer Dushka Zapata
35:44
One of the most prolific and important writers in the world and our most regular guest Dushka Zapata, joins us today. We had a heartfelt conversation about mending broken-hearts, why grief is worst when you’re young, why discipline is better than inspiration and many more! Writing Beautiful Answers at Quora You may find Dushka lounging in Question and Answer site Quora, where her writings receive 140 million views. Her life-affirming, fun and powerful answers have garnered her quite a following, including Christopher himself. During this conversation, she shared a wonderful passage where we can learn a thing or to about mending a broken heart. She shares a story about a big, crowded yoga class she attended. The intention was to heal the physical and non-physical aspects of the person ⁠— whether a sprain, a wound or even sorrow, anxiety and loneliness. “At this point, I sneaked a peek. I opened my eyes and slowly panned the room. I would say that 97% of the people on the room had placed both their hands over the left side of their chest." - Dushka Zapata She left a powerful message to readers, reminding everyone to tread very carefully in this world because, in reality, almost everyone is desperately trying to mend a broken heart. Grief is Worse When You’re Young Dushka shares another question lifted from Quora about a young 16-year old who wanted to marry her girlfriend. She crafted a very creative and wholehearted response: she affirmed what the young lad was feeling and then informed him that this feeling is temporary. "Feelings  ⁠— real and deep  ⁠— change. Feelings change and the fact that they do is what breaks me. The fact that it changes, saves me and it will save you too." - Dushka Zapata She concludes that the younger you are, the more confusing things are because you don't know you can survive them. Discipline Matters More Than Being Inspired Dushka shares to Christopher about some days in her career, where she counts on being disciplined, rather than inspired., which she believes is the secret to anything. “I don’t think there is such a thing as motivation. I think that you just do it because, you said you are gonna do it every day.” - Dushka Zapata More on this Oddcast, Christopher, and Dushka discuss the importance of being an amateur. She also conversed about her new book, You Belong Everywhere and Other Things You'll Have to See for Yourself. To hear more about Legendary Writer Dushka Zapata, download and listen to the episode. Bio: Dushka Zapata is one of the most prolific and popular writers working today. On question and answer site Quora her work has been viewed over 140 million times. She’s the author of eight best-selling books. Dushka has over 20 years experience as a senior communications executive in Silicon Valley. When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk. Links: Quora: Dushka Zapata New Book: You Belong Everywhere and Other Things You'll Have to See for Yourself  Twitter: @dushkaamateur LinkedIn: Dushka We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 28, 2019
095 #1 Tech Startup In Africa w/ Matt Brown
1:11:59
Entrepreneur, CEO, and top podcaster Matt Brown joins us today for another no-BS conversation about being a Techpreneur in South Africa. He gives us a glimpse of the South African Tech scene, as well as his successes, as he was voted as #1 Tech startup in Africa in London Tech Week. Matt gives practical insights on business and life design as well. #1 Tech Startup Matt Brown, a very down to earth guy, recounts to Christopher his experience at London Tech Week, as organizers named him the #1 Tech Startup in Africa. Although he admits he now has unnecessary pressure due to the title, he claims it was a great opportunity for international development in the technology space. “It was pretty insane when a government like the UK gets behind an idea. So what they have done is, they mobilized literally billions of pounds just for Africa Tech, 1.2 Billion pounds available for distribution.” - Matt Brown The Storytelling Technology Matt runs a firm called Digital Kung Fu and he candidly shares with Christopher his elevator pitch — "we’re the world's fastest tech story production business.” He further shares that Christopher’s books Play Bigger and Niche Down inspired him in this business. “The truth is were evangelizing this idea — which I totally started from your thinking by the way — category design thinking and creating a point of view that is unique and different.”  - Matt Brown He further shares that through his firm, they are connecting that point-of-view at scale to a market a way that it creates value. In his case, it is the storytelling technology. “It’s about taking proven powers of storytelling and marrying that with technology — data, automation, AI — and delivering stories essentially at a scale that makes very complicated things in ways that are memorable and relatable and understandable.” - Matt Brown The South African Tech Scene Matt also talks about the South African tech scene, as other countries do not exactly know what is happening locally. He shares about the different challenges and opportunities they have there and the similarities in terms of trends. “I think Africa has some unique challenges. We have infrastructure challenges, connectivity challenges, bandwidth challenges, and these things don't typically exist in developed markets.”  - Matt Brown Amidst these challenges, Matt shares how these forces techpreneurs to innovate, especially in the mobile phones market. “African tech has got a bad name in many respects. Basically at a type of expansion into emerging markets, it's less competitive in many respects. But, the economic opportunities are huge because there is no competition.” - Matt Brown Bio: Matt is the CEO of Digital Kungfu. It was named as "Best Tech Startup 2019 - Africa Tech Week Awards." The company is a lead generation and storytelling production company purpose-built for technology businesses. Links: Podcast - The Matt Brown Show Digital Kung Fu Book - Your Inner Game The Matt Brown Show in partnership with London Tech Week creates State of X Season One on Prime We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 23, 2019
094 How We Make Stuff Now w/ Jules Pieri
51:45
Today’s episode features a highly informative discussion between our host, Christopher Lochhead and Jules Pieri. She’s the first designer to graduate from Harvard Business School. She shares some amazing lessons on how to create legendary new products and how to make sure those products succeed in the world. Industrial Designer Turned Legendary Marketer Fortune named Jules as one of the Most Powerful Women Entrepreneurs." She is the Co-Founder and CEO of the product launch platform The Grommet. Jules shares that before she formed the company, she observed the huge shifts in technology ⁠— specifically the internet, like the development of 3D printing. 3D printing enabled a huge new class of entrepreneurs with physical products. “Creative people have access to inexpensive tools, they will use that. Physical products are less abstract than software, so they're gonna inspire more people to participate.” - Jules Pieri  What We Can Learn From Squatty Potty Jules shares with Christopher the story behind the product Squatty Potty ⁠— a stool that raises the leg of the user during elimination. Christopher labeled the product as legendary because it created a new need for consumers.  Jules admitted that it is often quite a challenge whenever they start a new category. She pointed out the importance for companies to be as bold as possible when launching a new product. “They hired a great agency to get the ads done and they had more vision and courage than most companies tend to have at the early stages. That's a super insecure stage of a company and they paid large money. Your reputation is aligned with these ads.” - Jules Pieri  Category Creation Is a Must Jules remarked about the importance of category creation. She believes that it is very hard to cut through in a crowded world. She added that through The Grommet, they can create categories that enable them to study product searches of users.  “Category search, ‘cause names are not usually as memorable as descriptions.” - Jules Pieri Christopher and Jules discussed more about Legendary Marketing, the differences between creating demand and capturing a demand. They also touch base on to have an invention and bring it to the world in a way that it would be connected, unique and distinct.  Jules also shares some important parts of her great, new book out called How We Make Stuff Now. Bio: Jules Pieri is Co-Founder and CEO of the product launch platform The Grommet.  The company’s Citizen Commerce™ movement is reshaping how consumer products get discovered, shared, and bought.  Jules started her career as an industrial designer for technology companies and was subsequently a senior executive for large brands, such as Keds, Stride Rite, and Playskool.  The Grommet is her third startup, following roles as VP at Design Continuum and President of Ziggs.com.  She completed her undergraduate degree at the University of Michigan and people tell her she is the first designer to graduate from Harvard Business School, where she is currently an Entrepreneur in Residence.  Fortune named Jules as one fo the "Most Powerful Women Entrepreneurs" in 2013.  In June 2014, White House Maker Faire invited Jules to launch The Grommet Wholesale Platform, connecting Makers with Main Street Retailers.  Links: Blog: The Grommet  Twitter: @julespieri Instagram: @julespieri CEO Unplugged Column - Inc. We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 21, 2019
093 Microsoft’s Transformation and Why Every Company is a Software Company w/ Bob Evans
52:52
Today’s guest is one of Christopher’s favorite people, host of Cloud Wars podcast, Bob Evans. Together, they dig deep into how Microsoft transformed into a “Trillion Dollar Cloud Category King.” They discuss what we can all learn from their remarkable turn-around. Moreover, the compare why they think every company is a software company and a lot more! Microsoft: A Trillion Cloud Category King  Bob Evans shares his opinion on Microsoft and its trillion-dollar cloud business. This massive growth in sales led both Bob and Christopher awestruck. Bob shares that Microsoft CEO Satya Nadella has largely driven the company into its current status. He pointed out that Nadella realized Microsoft was spending too much time achieving internally driven goals. He believed it’s about time to ask what are the goals and dreams of their paying customers, what do they need to happen and how can Microsoft help them. “I think it should be an inspiration to all sorts of businesses. You are limited not by competitive set and not by how much money you have. You are limited by what your dreams and ambitions are.” - Bob Evans  Massive Restructure of the Sales Team Microsoft had a massive restructuring of its sales team. They replaced as much as 30-40% of their sales team, infusing with people who formerly Programmers but they have the outlook and personality of salespeople. This led to high engagement with customers and ultimately, high profits for Microsoft.  “I just think its a phenomenon that lots of people can learn from here. You can come back, you can change, you can become something that other people say you'll never be. Defy history.” - Bob Evans Importance of Channel Partners Bob discussed another point to remember from Microsoft — their special attention to the ecosystem or channel partners. The company supported its clients, especially for software development and programming. In the end, these clients later sold their programs to other clients, under the supervision of Microsoft. “The most valuable company on Earth is willing to say ‘the way you have always done it isn’t the way to the future. I will turn my organization to make your sales team.’ They are doing stuff that defies anybody prediction or scope or the way they look at things. Imagine where they could be, that is the magic Nadella has brought about.” - Bob Evans To hear more about Microsoft’s transformation and why every company is a software company and more information about Bob Evans, download and listen to the episode. Bio: Bob grew up outside of Pittsburg, with hard-working parents and his 6 siblings.  Graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing. He rose to become the editor of Information Week, one of the top two publications in technology at the time. He became the SVP and Content Director for Information Week’s parent company TechWeb/CMP After thirty years in the media business, he left to join the world of software vendors, after a quick stop at ERP vendor SAP,  Bob was recruited by the world 5th richest person, a legendary category designer and entrepreneur --- Larry Ellison, the founder of Oracle.   At Oracle Bob served as SVP and Chief Communications Officer for Larry. Today Bob runs his own strategic communications firm, is a prolific writer, a tech industry commentator, public speaker, and a legendary guy.  He hosts the widely popular Cloud Wars Live Podcast. Links: Cloudwars Podcast Twitter: @bobevansIT Linkedin: BobEvansIT We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 19, 2019
7 Recession Marketing Ideas
1:29
Christopher Lochhead discusses, in his newly launched podcast, Lochhead on Marketing talks about some of his ideas timely for a potential recession. With this threat coming, Christopher points out the importance of developing and acting on ideas that would make your companies survive this disastrous event. He hopes that through these suggestions, your company will come out even come out stronger from a potential recession. Without further adieu, here are Christopher's 7 Recession Marketing Ideas Never Let A Good Recession Go To Waste!Assume you can’t raise any more moneyMeasure twice, cut onceBrainstorm short-term ways to increase revenueMarket & Sell Into The WhitespaceConsider a competitor trade-inDouble Down on Your Category You can check out Lochhead Marketing Podcast on Lochead.com or any podcast player that you and listen to episode 008 7 Recession Marketing Ideas. Links: Lochhead on Marketing We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 19, 2019
092 1000+ Little Things Happy Successful People Do Differently w/ Marc & Angel Chernoff
55:53
Our guests for today, NY Times best-selling author/power couple Marc and Angel Chernoff talks about their new book and other self-help topics. We had an insightful conversation about happiness and unhappiness, as well as overcoming serious set-backs and other tons of practical insights for living. The Journey is Worth It Marc and Angel Chernoff got into this line of work when they lost someone — a best friend and a sibling. Just in their late 20s, they found themselves investing a lot in personal development and self-reflection.  “It was those moments where ultimately  — we saw therapists, I mean depression sets in. We had no tools for coping and coming out of it. We realize what we want to do on a daily basis was to reflect.” - Marc Chernoff Fast forward to the present day, Forbes dubbed this duo as “the authors of the most popular personal development blogs on the planet.” They are promulgators of the idea of acknowledging that “our present lives are more important than all of the lofty goals we have set for ourselves.”  “Because obviously it’s a cliche, but the journey is worth it. The journey is more important. Are we spending our days the way we want to spend our lives? Our days are our lives.” - March Chernoff Live a Life Worth Living Marc and Angel further share some wise words about living a life worth living. Marc pointed out how lucky most people are, as there are a lot of people living in dire situations and facing immense challenges. He further discussed the importance of a positive mindset and the ability to focus on the present. Christopher also shares his own views on living life, especially about dealing with failures. He quoted Marc when he discussed “the belief that failure is the opposite of success.” He shares candidly that he has failed himself into a life that he loves and shares a quote that says “failure feels fun.” “I don’t necessarily think that time wasted is wasted time. It’s time for self care, it’s time to relax. We don’t always have to be go-go-go.” - Angel Chernoff Other practical insights Both Marc and Angel share tips on how to cope with heartbreaks ⁠— from love interests to a divorce or a broken friendship to a loss of life. Marc shares how we can use these experiences to empower us in moving forward with our lives. Marc, Ange-and Christopher discuss a lot more about things that happy and unhappy people do, as well as dealing with expectations of others. To hear more about the 1000+ little things happy successful people do differently, and more information about Marc and Angel Chernoff, download and listen to the episode. Bio:  Marc and Angel Chernoff are New York Times bestselling authors, professional coaches, full-time students of life and admirers of the human spirit. Forbes recognized the couple as having “one of the most popular personal development blogs.”   Through their blog, books, course and coaching, they’ve spent the past decade writing and teaching proven strategies for finding lasting happiness, success, love, and peace. Marc and Angel’s New York Times bestselling book, Getting Back to Happy: Change Your Thoughts, Change Your Reality, and Turn Your Trials into Triumphs, is a guide to spark sustainable action—and to return to whenever needed.  Links: Website: MarcandAngel.com Twitter: @marcandangel Instagram: @marcandangel We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 16, 2019
BIG NEWS! SPECIAL OFFER!
6:26
We have just launched a new marketing podcast! It talks about the mindsets and strategies for winning ⁠— with a special focus on how you design, create and dominate market categories. It’s called LOCHHEAD ON MARKETING. Radical Generosity As Christopher is not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), we have thought about how we’re going to market and promote the podcast. On one hand, we wanted to do some marketing that would feel comfortable without the overly self-promotional crap. This brings us to Christopher’s buddy and co-conspirator on category creation and design, and legendary marketing, Eddie Yoon.  He has this powerful idea that legendary category designers practice “radical generosity.”  “If you think about the word ‘creation’, in a lot of ways, you could argue creation is about bringing something to the world and Eddie says, if you wanted to create a design category -- having a radical generosity mindset matters.” - Christopher Lochhead We’re Gonna Spend A Bunch Of Money Legendary category designers and creators come from a place of generosity. So, to promote this podcast, we are going to spend a bunch of money.  Rather than buying a ton of ads, we thought we might include you. We’re doing it in a way that is radically generous. Here's the offer: we would love if you will rate and review Lochhead on Marketing, take a screenshot of that review, email it to blackhole@lochhead.com. For the next 7 days, we are going to make a $20 donation to four of my chosen charities.  “Were gonna divide up all the inbound and then divide it into quarters. Then, we will give it to the ASPCA,  Frontrow Foundation, 1LifeFullyLived and Donorschoose.org. We will publish on our website—with full transparency —how much money we raise and how much money we gave away. This is the result of you participating in helping us market the new marketing podcast.” - Christopher Lochhead The Beneficiaries What we were asking you to do is rate and review the podcast, share it on social media and email us at blackhole@lochhead.com. Once you do that, we will drop $20 in one of the following charities: 1. As we all know, Christopher loves animals. American Society for the Prevention of Cruelty to Animals (ASPCA) is one of his chosen beneficiaries. 2. Frontrow Foundation is a charity that works with people, often kids, who are facing life-threatening conditions to give them one legendary experience. 3. If you’re a regular listener, we’re sure you know how much Christopher loves 1LifefullyLived.org. Founded by his buddy, Tim Rhode, this nonprofit has tried to put together programs and content around life planning and design, financial planning and design, and entrepreneurship. They try to do this as close to free as possible. 4. The fourth one is a non-profit called DonorsChoose. This is an extraordinary organization that allows school teachers around the country, to tell people what they need and people can go ahead and fund those things for their students and their classrooms.   Checkout Lochhead on Marketing on Lochhead.com or any of your favorite podcast players. Thank you so much for being a listener of Follow Your Different. Thank you so much for helping us become radically generous. We hope you think its a cool idea.
Aug 12, 2019
091 Crowd Funding For Good w/ DonorsChoose.org’s Charles Best & Oliver Hurst-Hiller
59:26
Today's inspiring guests are from DonorsChoose.org, CEO and Founder Charles Best and entrepreneur Oliver Hurst-Hiller. These two, together with a small group of people, came together and made our world a different place, through crowdfunding. DonorsChoose.org Donorschoose.org is a non-profit which enables teachers who need help to go straight to the public and seek financial assistance. Charles Best, a former high school teacher turned activist founded the organization. Together with Oliver Hurst-Hiller, the Chief Technology Officer of the org, they have pioneered the category of crowdfunding.  “I was like teachers all over the country. I was spending my own money on school supplies for my students. My colleagues are doing the same. We would talk about all the stuff we want our students to have, but we couldn’t go into our own pockets to buy.” - Charles Best Merging Technology with Advocacy Charles Best and Oliver Hurst-Hiller share the current education situation in the US — it is underfunded — and teachers and students need help. In the past, millionaires have been the common benefactors of organizations. Charles, however, thought about regular citizen donors and how their collective power can benefit this cause. Regular donors will have the ability to pick, choose, donate and hear directly from the beneficiaries. All the donors — whether they donated 50 dollars or 5 million dollarngets the same appreciation, feedback, and transparency direct from their beneficiaries. “If the internet/technology can enable a regular person giving 50 bucks to have that experience of directness, transparency, reporting and feedback, something magical might happen and 840 million dollars later, I think it has.” - Oliver Hurst-Hiller The “Philanthropic eBay” Stanford Business School and Amazon dubbed DonorsChoose.org as “the most innovative non-profit.” The organization is for school front-liners who have an idea or project and is seeking microloans to fund it. The organization connects them to patrons and philanthropists.  “The first news story about our site compared us to a philanthropic eBay. That’s the only parallel that they could draw at that time  — with its two-sided marketplace and people connecting.” - Charles Best  Charles Best and Oliver Hurst-Hiller talk more about the organization, crowdfunding. Further, they discussed more on the power-houses backing them up as board of directors. They are Stephen Colbert and LinkedIn CEO Jeff Weiner, to name a few. To hear more about the DonorsChoose.org crowdfunding for good and more information about Charles Best and Oliver Hurst-Hiller, download and listen to the episode. Bio: Charles Best, Founder / CEO Charles Best leads DonorsChoose.org, a nonprofit website that enables anyone to help a classroom in need. He launched the organization in 2000 at a Bronx public high school where he taught history for five years. To date, teachers at more than 80% of all the public schools in America have created classroom project requests on DonorsChoose.org, and more than 3 million people have given to those projects.  DonorsChoose.org is one of Oprah Winfrey's "ultimate favorite things." It made the cover of Fast Company as one of the "50 Most Innovative Companies in the World." It is the first time any charity has received such recognition. Oliver Hurst-Hiller, Chief Technology Officer and Head of Product Oliver is responsible for the technology and user experience that power DonorsChoose.org's unique philanthropic marketplace.  Prior to joining the team in 2006, Oliver managed product engineering projects for Microsoft's new search engine, now called Bing. He helped start Microsoft Live Labs, an applied research laboratory for Internet technologies. Further, he is also the co-inventor of 22 issued U.S. patents related to Internet search technologies. In 2011, the Microsoft Alumni Foundation honored Oliver with the Integral Fellows Award. He is the Chair of CTOs For Good and on the Advisory Co...
Aug 12, 2019
090 The Green “Circular Economy” w/ #1 Amazon Bestselling Author Heather Clancy
1:10:08
Today, Amazon-best-selling author Heather Clancy gives us insights about a very timely topic — the green economy. We talk about what she’s learning about the green economy, the controversy around carbon taxes and how companies are creating new offerings centered on sustainability. The Sustainability Journalist Heather is the editorial director of GreenBiz.com. She is an award-winning journalist who covers transformative technology for business readers. Media outfits such as Entrepreneur, Fortune, The International Herald Tribune and The New York Times have featured her articles. She discusses with Christopher the concept of circular economy and how major corporations have played a major role in its growth and acceptance among consumers.  “For many individuals, there’s a lot of different reasons for this, the idea of the circular economy is ‘something can be reused in someways.’ Not necessarily recycled, but potentially remanufactured.” - Heather Clancy The Circular Economy Heather shares some of the efforts of major corporations to address sustainability issues in the market. A recent company called The Real Real raised 300M in their last week’s IPO. It is one indication that the circular economy is on the rise. Moreover, she shared about the company Loop, formed by Terracycle, which offers common household products in reusable packaging. “The idea behind Loop is: big consumer brands like Procter & Gamble and Unilever, should be thinking about reusable containers. They are now designing packaging using aluminum or glass, which you think about as old packaging, but they’re kinda beautiful.” - Heather Clancy This effort of Terracyle challenges packaging designers to offer consumers a different kind of product, one that still creates brand affinity. Additionally, Heather thinks that this switch from single-use plastic to reusable packaging would be a good talking point for PR. Are all the efforts worth it? Loop partnered with grocery store Walgreens and drugstore Kroger as drop-off points for the empty reusable packaging. UPS then collects the empty bottles for the refill and redelivers them to the customers. With this supply-chain set-up, Christopher posed a very important question: are all efforts worth it? We are very much aware of the carbon emissions for transporting these goods. Likewise, Christopher also mentioned an article about Tesla and how “unsustainable” it is. The cost of manufacturing one car is alarming, in terms of carbon emissions. “I don't have an impact statement for you there, but the companies who are making them, are basically giving a 2nd life to them.” - Heather Clancy To hear more about the green “circular economy” w/ #1 amazon bestselling author, Heather Clancy, download and listen to the episode. Bio: Heather Clancy is a veteran journalist working at the intersection of information technology, entrepreneurship, and green technology.  Heather is the Co-author of #1 Amazon bestseller, Niche Down: How To Become Legendary By Being Different.  Heather’s articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times. She is the editorial director for GreenBiz.com, and the launch editor of FORTUNE Data Sheet, a daily dose of enterprise technology news.  Links: Website - Heather Clancy Twitter  The Real Real: Luxury Consignment Sales Terracycle - Closed Loop Solutions REI Wired.com - Teslas Electric Cars Might Not Be As Green As You Think Carbon Engineering Clime Works   We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 09, 2019
089 Entrepreneurs: Know the Difference Between “Craft Venture Capitalists” & Wall St VCs
7:58
In this episode, Christopher Lochhead explores the distinction between Craft Venture Capitalists and Wall Street Venture Capitalists (VCs) and why is it very important for entrepreneurs to know the difference. This is a special episode for entrepreneurs who are contemplating on raising funds from VCs. The Power of Venture-backed startups In a study published by Brookings, they claimed that “in recent decades Venture Capital (VC) has generated more economic and employment growth in the U.S. than any other investment sector. Further, venture-backed startups make up 0.2% of GDP, in terms of investment and they deliver an astonishing 21% of U.S. GDP “Venture-backed startup entrepreneurs who seek VC, produce an extraordinary outcome, not just for themselves, their people, customers, investors but for the US economy overall.” - Christopher Lochhead So, What’s The Issue? Lochhead frankly discussed a disturbing trend in Silicon Valley over the last 15 years or so. The emergence of Wall Street type VCs ⁠— who are principally focused on value extraction. This is in opposition to “Craft VCs” who helped build Silicon Valley. “Here’s the problem: the wall street types come in and they whisper sweetly into the ears of entrepreneurs and they convince them to delay going public. They convince them to make money with them.” - Christopher Lochhead Lochhead clarified that these folks are focused on value extraction from the entrepreneurs. These Wall Street VCs impose terms and conditions which are often fairly punitive to entrepreneurs and to employees. Entrepreneurs: Pay Close Attention! Lochhead forewarns entrepreneurs who are considering Wall Street VCs versus Craft VCs. First and foremost, Craft VCs prioritizes relationship with the founder and the employees. They focus on providing experience, as they are former entrepreneurs themselves. “Craft VCs partner to create value with entrepreneurs and the terms and conditions reflect this over time. The wall street folks? They just wanna come in, make money and frankly, they don’t care who else is successful. They don't care who else they hurt, they’re in for themselves.” - Christopher Lochhead To hear more about the difference between craft VCs and Wall Street VCs, download and listen to the episode. Bio: Christopher Lochhead is a Top 25 podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger. He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur. Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist. In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006 for $4.5 billion. He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive. Links: Brookings - As the venture capital game gets bigger, the Midwest keeps missing out We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 07, 2019
088 The Impact Entrepreneur: Mike Flynn
1:04:14
Fellow entrepreneur and podcaster Mike Flynn joins us today for another great episode. He is a best-selling author and host of the podcast, The Impact Entrepreneur. Today, he talks about his heart-felt book “Master The Key,” the inspiration behind it and his opinions on personal development, commitment and service and many more.  Facts About Employee Disengagement Mike shares some important figures for employee disengagement at work. He says that "85% of the employees globally are disengaged at work." Further, 40% of these American employees said they have a side gig that is related to their passion. “If someone is following their passion and they really dont know what they are passionate about, and they don't know what they are willing to suffer for, and they still haven't left their job that they are disengaged at, when that business fails and they fall back from that place where they were disengaged, what's gonna happen, Christopher?” - Mike Flynn Personal Development in the Workplace Christopher cited some of his observations about employee disengagement at work. He cites the visible impacts of this, such as the escalating depression rates and obesity problems. Further, Christopher shared some important points from Episode 071: How to design a company that people are lining up to work for. He discussed the importance of the personal development of every employee. For him, happy individuals in the workplace result in positive company culture. “Every company needs to be personal development company because every organization is made up of a bunch of individuals who are grappling with 4 fundamental questions: who am I, how do I show up in the world, what would I do when I get there, who do I do it with?” - Mike Flynn The Podcast and the Book Mike also talks about his podcast, “The Impact Entrepreneur.” He shares that he has not earned any money from the podcast for three years. He started monetizing his talents through his book and through public appearances as a speaker. He shares that all his efforts are done out of love. “I was at a point in life when I needed to reach out to people and learn how they managed the various impact moments: the victories, the failures, the brokenness of their life — and how they turned that into something that served the good.” - Mike Flynn Additionally, he shares the inspiration behind his fictional book, “Master The Key: A Story to Free Your Potential, Find Meaning and Live Life on Purpose.” To hear more about the impact entrepreneur himself, Mike Flynn, download and listen to the episode. Bio: About Mike Flynn Links: The Impact Entrepreneur Instagram  Twitter  We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Aug 05, 2019
087 9 Lies About Work w/ Ashley Goodall
52:55
The author of a ground-breaking new book called Nine Lies About Work, Ashley Goodall, joins us today for a fun, smart and unpredictable conversation about work and life. Lochhead and Goodall discuss what’s wrong with work and what to do about it, work-life balance and nurturing the human spirit at work.  Nine Lies About Work   Ashley Goodall is SVP of Leadership and Team Intelligence (LTI) at Cisco. He built this new organization to focus entirely on serving teams and team leaders. Through this, they are able to research and study the most challenging questions about work.  His work at Cisco focuses on defining what is special about the best teams and how does one create the best team for the company. Other than this, he is also the co-author of Nine Lies About Work: A Freethinking Leader’s Guide to the Real World. “There are very few things in life that you can’t or shouldn’t smile at. At some point, the more serious the topic, the more important it is to find little moments of levity and humor.” - Ashley Goodall Work-Life Balance  Ashley points out his opinions about achieving work-life balance and why it is such an unapplicable paradigm in today’s world. Christopher shared how this mindset creates two persons: one that is working and another one, who is living his life.  “The implication of that is, all that stuff in work is bad and all the stuff in life is good. Your job ⁠—  in order to lead a fulfilled life ⁠— is to have enough sugar to sprinkle into all that bitterness of work.” - Ashley Goodall In this mindset, we are taught that life is the antidote to work  ⁠— but that is a huge misrepresentation of life. Further, Ashley says that work-life balance is such a disservice to the wonderfulness of work. It mutes employee curiosity of finding out what work will be like if one is high-performing or say, growing and making a huge impact.  “If the prescription is to take over the toxicity and balance it with life, you'll never get to ask those questions, that is such a shame.” -Ashley Goodall Language, Love, and Life Ashley shares a wide array of stories and opinions in this podcast. He poses his standpoint on giving weight to context, as opposed to just taking words as it is.  He further gives advice on how to grow the human spirit in the workplace. The discussion turns into an interesting discussion about love. To hear more about the nine lies about work and more relevant information from Ashley, download and listen to the episode. Bio: Ashley Goodall is an executive, leadership expert, and author, and has spent his career exploring large organizations from the inside. He looks for lessons from the real world that help people and teams thrive. Further, he focuses on what makes work a more human place for all of the humans in it.  His first experience of teams and leadership were as a student musician and conductor. He was fascinated by the unspoken understanding between people playing together and carried this fascination into the corporate world. He currently serves as the Senior Vice President of Leadership and Team Intelligence (LTI) at Cisco. It is a new organization built to focus entirely on serving teams and team leaders, and which aims to reveal the answers to some of the most challenging questions about work. What is special about the best teams? Why do we follow one leader and not another? How can we make more teams like our best teams and more leaders like our best leaders? The new approaches he has pioneered address everything from performance management to feedback, to team activation technology, to real-time team intelligence, to social network mapping, to strengths-based leadership—and together this challenge much of the conventional wisdom of work today. Ashley is the co-author, with Marcus Buckingham, of Nine Lies About Work: A Freethinking Leader’s Guide to the Real World (Harvard Business Review Press, April 2019), and of two cover stories in the Harvard Business Review: The Feedback Fallacy,
Aug 02, 2019
086 Grumpy Old Geek Stuff: Jason DeFillippo
1:19:14
He’s back! Podcast legend and co-host of Grumpy Old Geeks podcast, Jason DeFillippo joins us for another dynamic conversation about the world of podcasting. They also touched a few recent topics about “who should be allowed at Disney World,” “why FaceApp is scarier than Facebook and Instagram” and many more! Podcasting Is Alive! In episode 006, Jason DeFillippo joined Christopher Lochhead to discuss a lot of random but viral topics. In this episode, DeFillippo did not disappoint as he shared his views on a lot of topics, firstly, about podcasting.  “Those people are like you and I, we stick around and we get through the tough times. We’re not here to make a quick buck. We’re not here to turn a profit on 10 episodes or 6 episodes, on an iPhone on a library. You gotta put in the work.” - Jason DeFillippo DeFillippo shared his comments about news writers who dub podcasting as dead. In unison, Lochhead shared statistics to prove that podcasting is, indeed, growing. They exchanged stories as hosts, such as their experiences with booking and rejecting guests and advertisers. “I’m a craftsman, I’m an artist. I love to make new things. I love to try new things, that’s why I love podcasting. There’s always something new to learn but people who come into this, all they want to do is make money and that’s almost everybody that's coming in now.” - Jason DeFillippo Viral Issues: Where do you stand? For a breather, Lochhead cites some viral stories and takes the standpoint of DeFillippo.  Lochhead cites the Disney rant — where a mom’s rant about long queues and childless millennials in Disney World, goes viral. They also discussed Apple’s Siri recordings apparently sent out to contractors for analysis. DeFillippo believes it will not hurt the company in any way, just like how Facebook stock prices rose up after paying fines to the government.  In relation to Security threats raised by Morgan Wright in Episode 84, about deep fakes and Russian FaceApp, DeFillippo brushed these events aside. “Who cares? This is useless data. These photos? They could get that in the internet already. They care about a lot of other things, but a picture of you? No, ‘cause they’re looking at numbers. They care about your behavior and your demographics and how they can influence you.” - Jason DeFillippo Moreover, Lochhead and DeFillippo discussed more recent top stories such as Equifax paying $125 for filling up a simple form and for bizarre stories, about a woman cuddling a giant pet snail. They sure did had fun having a rundown on these top and viral stories.  To hear more about podcasting, viral stories and more relevant information from Jason, download and listen to the episode. Bio: Jason is a full-time podcast producer and editor for The Jordan Harbinger Show as well as the Creator and Co-host of the Grumpy Old Geeks Podcast. Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dollar websites for blockbuster films to his own start-ups. In 1994 he created the groundbreaking website Spewww which was nominated for a Webby in the first year the awards were held in 1998. In 1995 a new media company in Santa Monica moved him out to Los Angeles to build the first website for Epson America. Since then Jason has launched over 250 websites for major corporations like Paramount Pictures, Sony, Warner Brothers, and Disney.  He also created the two time SXSW Weblog Award-winning Blogrolling service as well as co-founded the global blog network Metroblogging. He has worked at several startups in San Francisco including Technorati and 8020 Media, the publishers of JPGMagazine.com, and statistical aggregator Metricly. Links: Website - Jason DeFillippo Twitter Instagram LinkedIn Website: Grumpy Old Geeks Jordan Harbinger Show Some of the topics covered: Have We Hit Peak Podcast? Childless millennials have no place at Disney World and should be banned, tired mom rants
Jul 31, 2019
085 Conversations vs Interviews
16:18
In this episode, Christopher Lochhead shares some insights about conversations (or dialogue) and interviews. Two gentlemen, a guy who messaged him on Linkedin and actor Tom Hanks, were the inspiration for this episode. Both underscored the difference between real conversation and typical interviews. Safe, bankable and professional Tom Hanks is one of the most successful and cleanest, most professional, family-friendly actors of all time. His movies have grossed over $5 Billion. He would unlikely get drunk and urinate in a hotel lobby on a press tour ⁠— which is why Disney hired him. To shine a light on our topic, Tom Hanks was recently on Jimmy Kimmel to promote the newest Toy Story. He talked about how Disney enforced strict control over what he can and can not say about the movie.  “Ever wonder why you rarely hear a Fortune 500 CEO say anything interesting? Ever wonder why politicians don’t really answer questions? High profile people have been taught by lawyers and PR people to ‘bridge back’ to their talking points.” - Christopher Lochhead  Everything is Scripted As Lochhead observed, many politicians, celebrities and even CEOs say the same thing over and over again during interviews. The reason for this is: it is scripted!  Interviews are almost 100% predictable and inauthentic ⁠— from the host looks, clothes to the shots, content, and substance. The whole interview focuses on PR talking points, legal constraints, predetermined narrative. Further, the whole “conversation” is rehearsed in advance.  “Interviews are more like classical music. Conversations are different. They are more like rock ‘n roll; they feel a little more exciting and are free form.” - Christopher Lochhead Conversations are like rock and roll Conversations are different, as most of the time, the guest and host go off-script. Interestingly, one guy from Linkedin messaged Lochhead and provided feedback. He mentioned things such as “make it shorter, edit it to cut out the non-essential parts and seems not prepared enough in terms of the questions, seems more like an informal conversation.” Lochhead further explained that that was not the objective of this podcast. However, he does understand that this style of odd-cast is not for everyone. “People think out loud. They jam. They go beyond well rehearse lines. As a marketing guy, I’ve understood this for a long time. Conversations are way more interesting than interviews.” - Christopher Lochhead  In this episode, we included some of the feedback we received from listeners about how they would describe the podcast to a friend.  To hear more about conversations vs interviews and more relevant information from Christopher, download and listen to the episode. Bio: Christopher advised over 50 venture-backed startups. He is a venture capital limited partner and a former three-time Silicon Valley public company CMO, entrepreneur. In addition, he co-authored two bestsellers: Niche Down and Play Bigger. After he flunked school, with few other options, Christopher started his first company at the age of 18. He was a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard, in 2006, acquired that company for $4.5 billion. Further, he also co-founded the marketing consulting firm LOCHHEAD. Christopher was the founder/CMO of Internet consulting firm Scient. He also served as head of marketing at the CRM software firm Vantive. Christopher loves his family and friends. He thinks the Ramones are legendary and loves riding the mountains and waves of Northern California. Link: Tom Hanks Revealed the Secret of How He Avoids Dropping Toy Story 4 Spoilers We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jul 29, 2019
084 Security w/ Morgan Wright
1:10:56
Today’s fun, informative and somewhat terrifying conversation is with Morgan Wright, Senior Advisor in the US State Department on Antiterrorism. Wright, with 18 years of state and local law enforcement experience, shares pressing stories about China, AI and what Russia did with data from FaceApp and some valuable information about quantum encryption. An uptight, drill sergeant, with no personality...NOT! Morgan Wright has 18 years of background with law enforcement and is a National Security opinion writer at TheHill.com. Hundreds of television interviews about security featured Morgan. New York Times best-of selling author has quoted him as well. He had a background with behavioral assessment and damage assessment⁠—which span from different areas of security such as bomb threats, espionage and illegal importation of dangerous drugs. Amidst these descriptions, one would expect that he is an uptight, drill sergeant with no personality, but he is definitely not.  What's up with Russian FaceApp? In our previous episode with Tom Siebel, he quoted in his book a statement from Vladimir Putin, which reads “AI is the future, not only for Russia but for all humankind. Whoever becomes a leader of this sphere becomes the ruler of the world.”  Wright agreed with Lochhead on this quote. He said there are two things the U.S. Security is worried about now. The first one is the impact of AI and machine learning and what it can do with this information. The second one is the offensive capability of what is going on with Google, Microsoft, and China and Russia, where they are building their versions of Robocops.   “I started looking out for deepfakes not so long ago, not for this Scarlett Johansson and how you make porn stuff out of it. What if, I can show a video that appeared to be the Commanding General telling his troops to "stand down, hold on a minute" — just long enough for one of our adversaries to launch a strategic attack against us.” - Morgan Wright  More Security Threat Wright discusses the real impact AI—from a psychological standpoint, distant information standpoint and kinetic standpoint. He further tells us facts about quantum encryption and what makes it troubling for national security.  “We now have to worry about our troops having to fight armies — that are supplied with technology by American companies.” - Morgan Wright To hear more about security issues and more relevant information from Morgan, download and listen to the episode. Bio:  Internationally community recognizes Morgan as an expert on cybersecurity strategy, cyberterrorism, identity theft, and privacy. He is President and Chief Development Officer for RadiusAI. He currently serves as a Senior Fellow at The Center for Digital Government. In addition , he is a national security opinion contributor to TheHill.com. Morgan's landmark testimony before Congress on Healthcare.gov changed how the government collected personally identifiable information. He appeared in hundreds of interviews on national news, radio, print, and web. These include CNBC, Fox News, Fox Business, CNN, ABC, NPR, NBC and more. Previously, Morgan was a Senior Advisor in the US State Department Antiterrorism Assistance Program. He is also a Senior Law Enforcement Advisor for the 2012 Republican National Convention. In addition to 18 years in state and local law enforcement, Morgan has developed solutions in defense, justice, and intelligence for the largest technology companies in the world including SAIC, Unisys, Alcatel-Lucent and Cisco. He’s a contributing author for the 4th Edition Computer Security Handbook. He has been quoted in 2 New York Times bestsellers⁠—Sharyl Attkisson: Stonewalled and Carmine Gallow: Talk Like TED. Links: Website - Morgan Wright Blog  Linkedin - Morgan Wright Twitter: @morganwright_us  America’s Enigma problem with China: The threat of quantum computing, TheHill.com We hope you enjoyed this episode of Follow Your Different™!
Jul 26, 2019
083 A Legendary Executive, Sue Barsamian
1:31:33
Today, we hang out with an amazing and effective executive, Sue Barsamian. Sue recounts the early beginnings of her career, her challenging job at Mercury Interactive with Christopher and her not-really-a-retirement retirement. In this episode, find out why people dream about having her career. Challenges After Challenges Sue has an engineering background that might have contributed to her natural passion for creating, building and solving things. She worked with Christopher at Mercury, which was sold at $5B to HP. She stayed with HP and was assigned to run a billion-dollar cybersecurity business. “HP gave me a chance to test myself at a scale that I have never tested myself, ‘can you lead 4000 people, can you do 10,000 at P&L?’ Its a different ball game and you’ll never know until you tried it, so that was fun, I had a blast.” - Sue Barsamian She went ahead to become the head of Sales and Marketing for Software at HP⁠—a role that is unusually given to a single executive. At present, she’s on the board of Symantec ($15B), Box ($2.5) and privately held Gainsight, Xactly. She retired from the operations side of the business but still held a seat at the board. Keep on Evolving Sue admits she had a good run in her 36 years in the business. She worked with 8 companies have had around 25 roles overall.  “Nothing in my resume that would say ‘she could do that.’ One of the things about staying in a company is, companies take a risk on people they could stretch and that benefitted me tremendously through my career.” - Sue Barsamian Other than staying with a company, she stressed the importance of working well with people. She admits that she loves working with different people of different cultures, surviving different situations. She has learned how to understand people and help them become successful Career Tips to Ponder Sue Barsamian shares a lot of career tips in this episode. She gives special importance to understanding people and how they have a part to play on the path to success. Giving due credit and acknowledging employees as heroes also do wonders. “In order to get things done in a company, you need to move mountains that don't report you. At the end of the day, if you are not about other people’s success, if its all about you and you taking credit to all of your work personally, you’ll crash and burn.” - Sue Barsamian To hear more about the legendary executive Sue Barsamian and more relevant information from Sue, download and listen to the episode. Bio: Sue Barsamian is a seasoned technology veteran with experience in both startups and major public enterprises. Her background spans in general management, marketing, sales and engineering. She serves on the boards of Symantec, Box, Gainsight, and Xactly. Previously she served as the Executive Vice President, Chief Sales and Marketing Officer of Hewlett Packard Enterprise Software, successfully spinning the division out from HPE and merging with Micro Focus International, plc to form the 7th largest software company in the world. From 2006 to 2016, Ms. Barsamian served in various executive roles at Hewlett Packard including SVP and GM of Enterprise Security Products, the company’s cybersecurity portfolio and SVP of Worldwide Indirect Sales. Prior to joining Hewlett Packard, Ms. Barsamian was Vice President, Global Go-to-Market at Mercury Interactive Corporation and held various leadership positions at Critical Path, Inc. and Verity, Inc. She received a Bachelor of Science degree in Electrical Engineering from Kansas State University and completed her post-graduate studies at the Swiss Federal Institute of Technology.  Links: Linkedin - Sue Barsamian  Twitter - @suebarsamian We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jul 24, 2019
082 Next Time You’re In The Endzone, Act Like You’ve Been There Before
7:08
In this episode, Christopher Lochhead talks about the idea of “faking it till you make it.” He poses a real question about what to do when you finally “make it.” This episode is inspired by Silicon Valley coach Bill Campbell’s quote, “next time you’re in the endzone, act like you’ve been there before.” Bill Campbell’s Wise Words On Episode 072, Randy Komisar of Kleiner Perkins joined Lochhead to celebrate the life and lessons of legendary Silicon Valley coach, late Bill Campbell. Guest Randy Komisar, along with colleague Paul Martino of Bullpen Capital, came together to capture Bill in a podcast, called No Bull Podcast. Bill was the coach to Steve Jobs, Jeff Bezos, and countless Silicon Valley legends.             Randy shared a story about Bill, back when he was coaching a football team. There was a time when the team hit a touch down and went mental to celebrate the small victory. According to Randy, Bill did not approve of this and gave the team his wise words: “Hey guys, next time you’re in the endzone, act like you’ve been there before.”  Don't Do The Victory Noise Even Lochhead is guilty of celebrating small wins. He recounts a story about surfing as he gets all too excited when he encounters a good wave, often called as “claiming the wave.” His buddy corrected him and told him the message that he sends out to other surfers is that it was “just one” of his best waves. He reminded Lochhead to have the mentality that all of his waves are the best ones. “You wanna act like you’ve been here before. You wanna act like all your waves are like that” - Christopher Lochhead’s friend, when he does his victory noise Fake it till you make it Lochhead candidly shares that he had “faked it till he made it” a number of times in his life. However, Lochhead poses the question, what will you do when you finally make it? “Act like you’ve been there before, act like it’s something that happens all the time.” - Christopher Lochhead Further, Lochhead reminds that when we're pushing ourselves to the next level, we have to act in our own minds and in our behavior. We have to always think that we are the “Whoah-Man or Whoah-Woman.” It's always nice to celebrate wins, but ideally, it is best to do it privately. “You have to prepare yourselves so you’ll have the least amount of faking as possible and when in you're in the situation and something happens, just roll it.” - Christopher Lochhead To hear more about how to act next time you’re in the endzone and more relevant information from Lochhead, download and listen to the episode. Bio: Christopher Lochhead  Links: 072 Why Steve Jobs, Jeff Bezos & many others turned to “The Coach” Bill Campbell  We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jul 22, 2019
081 American Immigrant Dreamer Entrepreneur, Diego Corzo
59:25
Young immigrant and entrepreneur dreamer Diego Corzo joins us today in an insightful conversation about entrepreneurship, investing and achieving dreams in a different country. This episode takes the theoretical discussion about the immigration debate in the US and makes it real through Diego.  Being an Undocumented Immigrant Diego Corzo entered the US with his family when he was nine. He understood the implications of being undocumented when he applied for a driver’s license. He got denied because of his status. These obstacles continued when he found out he was not eligible for any financial grants or student loans. “I saw the sacrifices that my parents had, from not speaking English to finding work. My mother, from working in a bank, she was cleaning toilets and houses, without having a day off for a long while.” - Diego Corzo He was a straight-A student at Florida State University and was working part-time and doing some internships with small business and non-profits organizations. He was handpicked by some companies for work after graduation but unfortunately, he does not have a work permit. Windows of Opportunity After these obstacles in finding work to fund his schooling, he conducted research on Obama’s Deferred Action for Childhood Arrivals (DACA) and found out he can start a company under LLC set-up. He then registered an IT consulting company with a colleague and took in as clients the small business and NGOs.  “I always had the mindset that no matter what happens, there is always a way here in the United States. As my dad always says, ‘The US is a land of opportunities and its up to us to find it’.” - Diego Corzo Back in 2017, Diego also posted a commentary to President’s Trump, as he plans to remove DACA. His post went viral and was able to reach some Dreamers like himself. Dreamers are defined as immigrants who entered the US below 16 years old, have finished high-school and have zero criminal records. Celebrating the Good Life at Age 28 Part of being viral, he was able to meet some millionaire entrepreneurs from the mastermind group, Gobundance. Although Diego started with 25k net worth, these men saw the potential in him and pledged to mentor him to become a millionaire himself. Diego, at 28 years old, now earns 10x of his initial net worth and owns 19 doors in 13 properties. “When I shared the story, I’m sort of breaking the paradigm. They think that undocumented immigrants don’t pay taxes. They just take jobs and they dont really support the community.” - Diego Corzo At present, Diego is into real estate investing and is a financial freedom advocate, especially targeting Dreamers like himself. To hear more about being an American immigrant Dreamer and more relevant information from Diego, download and listen to the episode. Bio: Diego Corzo is a 20-something, Peruvian living in Austin, Texas. He founded FreeBy26.com to help millennials realize that they don’t have to settle to what society expects. Diego graduated from Florida State University in 2012 and moved to Austin, TX to work as a software developer for an IT Company. In his spare time, he started learning as much as I could about financial literacy and the habits of wealthy people. He became interested in real estate as began to explore different ways to increase his income. He bought my first property when he was 23.  Fast forward 3 years, he now owns 8 properties which are the source of his passive monthly income.  Ultimately, his goal is to be financially free before he turns 27. He shares more about his struggles, successes, and mindset through his journey, through his website.  Links: Diego Corzo TED Talk: Diego Corzo FWD.US/DACA  We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jul 19, 2019
080 B2B & B2C Entrepreneur Strava CoFounder Mark Gainey
1:50:26
In this episode, Mark Gainey, a serial entrepreneur with big-time success B2B and B2C, joins us for another insight-packed conversation. He is the co-founder and chairman of Strava, the athlete’s social network. Today, he talks about entrepreneurship and success, despite major setbacks in his life. The Virtual Athlete’s Locker Room The Swedish word for strive is strava, which is defined as “to make great efforts to achieve or obtain.” This is perfect for a team of individuals who have the ambition and attitude to achieve more. Strava’s mission is to build the most engaged community of athletes in the world. Co-founders and former college colleagues Mark Gainey and Michael Horvath dreamt about this company way back in 1995. They had the concept of creating a virtual locker room and they called it “Kana Sports.” “We had this concept at the back of our minds, how Kana sports morphed into Kana communications, we had a great time building that, no regrets.” - Mark Gainey From B2B to B2C Mark was previously the CEO of Kana Communications which went public late 1999. With a market capital of 11 billion USD and an upcoming new CEO at that time, Mark found himself moving to a different chapter in his life after. “I distanced myself in a pretty meaningful way. I often joked to people, if you give your child up for adoption, don’t stay living in the house.” - Mark Gainey, after IPO of Kana Communications Mark further shares his experiences working in a B2B setting, as a CEO and now B2C setting, as a stockholder.  18 Surgeries in 51 years One of Strava’s irony is they serve the world’s cyclists, but Mark quips that he must have been one of the worst ones on the planet. For one, he had been in a major biking accident which required 11 surgeries. These surgeries are on top of other surgeries from skiing accidents and car accidents. “Nobody is dying anytime soon but it is a test. You just get back to the saddle. You learn and say okay now I can have three more runs, good to play some other day.” - Mark Gainey Mark continues narrating his accident and further says that when he is inactive, he feels like he is a different person. Mark shares that ultimately, this is their goal at Strava: to forget trying to push people to go fast and perform well, just encourage them to engage in activities and sweat at least once in a day. “I think thats the balance. As much as I know that I take the risk everytime to go out there but the idea of not doing that, that is what would kill me.” - Mark Gainey To hear more about B2B to B2C entrepreneurship and more relevant information from Mark, download and listen to the episode. Bio: Mark Gainey is a serial entrepreneur, co-founder, and Chairman of Strava - the social network for athletes. Mark co-founded Kana Communications Inc. (Kana Inc.), in January 1996 and served as its Chief Executive Officer & President from January 1996 to June 1999. He has been building successful companies for nearly 20 years. Prior to Kana, from April 1991 to September 1995, Mark Gainey served as an Associate with TA Associates Management, L.P. (TA Associates, Inc.), where he focused primarily on technology and business services investments. Mark served as President and Chairman of SWK Holdings Corporation. Further, he served as the Chairman of the Board of Directors of Kana Communications Inc., from July 1996 to July 2000. In addition to these, he has been a Director of Clari Inc. since April 2014. Mark serves as a Director of TA Associates, Inc. He served as a Director of GlobalSight Corporation, AlterG, Inc. and BoardVantage Inc. He served as a Director of Kana Communications Inc., from January 1996 to June 1999 and SWK Holdings Corporation since January 1996. Mark Gainey holds a B.A. in General Studies from Harvard University. Links: Strava.com Strava: Mark Gainey Linkedin: mark-gainey We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him,
Jul 17, 2019
079 The Power of Unstructured Conversations w/ Podcaster Eric Hunley
1:06:20
This is a great episode, with a great guy Eric Hunley, a fellow podcaster and host of Unstructured. He shares his learnings and insights from his guests—whose backgrounds range from FBI, military and law enforcement to entrepreneurs, authors, and thinkers.    The Unstructured Podcast Eric Hunley hosts the podcast Unstructured. Although he is well-known for his unstructured-style interview, he admits that he does a lot of research beforehand. Further, he leads the guest to a path by asking triggering questions.  “By triggering, it's not to get them upset per se. I wanna know what their passion is, what makes them tick, why they do certain things, I want them to be excited.” - Eric Hunley Crime and Investigation Podcast Guests Eric shares some very interesting (and disturbing for some) stories about his guests with a background in military and law enforcement. In particular, his upcoming guest is an ex-FBI agent. He used to handle bombs but then crossed over into the behavioral analysis unit, with a focus on sex crimes. “He’s gone into a bit about repressed memories and how things can be planted, and things of that sort and cognitive biases and persuasion and influence and things like that, that fits my interests.” - Eric Hunley on his guest at Unstructured Eric and Christopher shared their common interests with crime and investigation stories. Moreover, they agreed that people have a lurid fascination with monsters—whether fictional or real-life psychopath and serial killers. “There’s a Southern Californian Daycare, where 300 children were all molested inside tunnels under the schools. Its part of a satanic worship group.” Eric Hunley, as he recounts one of his guest’s stories in his podcast, Unstructured Dealing with Authors and Entrepreneurs Eric shares his experiences conversing with authors and entrepreneurs. He admits he has a hard time closing conversations, especially when the guest has a very interesting story.  Christopher shares in response to Eric, that there is a natural arc of conversations, even the sh*tty ones. “Sh*tty conversations are probably when one or both sides have an agenda. Were not into talking points. I am probably, ironically, a little more interviewing than you are, but still conversational.” -Eric Hunley Both also exchanged their preparation in dealing with authors and entrepreneurs, which is actually reading their books.  When you actually read the book, you can get an insight into their personality or the message, that is deeper. A lot of times they get blown away by insightful questions. If I can, I do get that stuff out early. When the guest knows you care or give a shit about then, then it becomes a conversation. -Eric Hunley To hear more about unstructured conversations and more relevant information from Eric, download and listen to the episode. BIO: “Eric Hunley is forging his path in unstructured interview-style podcasts, as the host of the Unstructured Podcast. It is no surprise that fellow podcasters follow this formula in podcasting. The unstructured podcast sources a gambit of unique podcast guests, who are based all around the globe. Eric Hunley has created well over a hundred interview styled podcasts in less than nine months. His unrelenting professionalism, detail orientated research, and smooth delivery as a host serves as an inspiration to many. New podcasters and seasoned professionals often seek out his knowledge and advice when it comes to the business of podcasting. Eric’s previous experience as an instructor at the University of Arizona has helped cement his reputation as an educator. His position opened many doors for him and has begun to lead to further speaking opportunities. He often draws on his many years of experience as an athlete, marathon runner, coach, and university lecturer. Eric Hunley is predominantly self-taught and he understands that his students have the ability to absorb any skill with the right kind of guidance.
Jul 15, 2019
078 From Goldman Sachs To Cannabis Venture Capital Pioneer w/ Codie Sanchez
1:24:56
Let's get to know Codie Sanchez in today’s fun and insightful episode as she lives on the leading edge of venture capital and entrepreneurship. She is an investor, speaker and business builder. She is a partner at Cresco Capital Partners, one of the first PE funds in the legalized cannabis space. From Great To Greater Codie is a former mutual fund manager at Goldman Sachs and a consultant to Facebook, Apple, and Amazon. She earned her MBA from Georgetown University and received her Ph.D. from FGV in Brazil. Given her credentials, she is upfront about not staying long with her previous company nor working in the marijuana industry. “After a while, everybody has to graduate from that realm and go do something in the world. I was feeling like it was time.” - Codie Sanchez She started investing in cannabis privately until she saw the actual numbers and the industry growth potential. Aside from being a Venture Capitalist, she is an active advocate in lobbying for federally funded marijuana use research. “We do a lot of stuff with Vets and see them come back from the war and have PTSD. You get them on opioids or cannabis and see the changes in their lives. Its kind of contagious at some point.” - Codie Sanchez Lobbying at Washington Codie recounts her story at Washington D.C. to Lochhead as she says that Cannabis is categorized as Schedule 1⁠—drugs that have no medicinal benefit and are highly addictive⁠.  Lochhead also shares his understanding of the issue. He says that since there is no federally funded research on the benefits, risks, problems, applications and use cases on cannabis, the country might be missing out on its potential. “So many of them don’t know about cannabis. They know what we used to think about it, like in the 70s, the 80s, but they still don’t know the fact that this is a multi-million dollar industry.” -Codie Sanchez, on meeting with legislators  40,000 Different Uses of Mary Jane Thanks to people like Codie, more established people are joining the cannabis movement. For instance, there is the UCLA Cannabis Institute, the only research organization branded by a school. They do have to get funding, though, from non-cannabis related companies. Codie further shares in this episode why she thinks the cannabis industry is a generational wealth creation event. First, its a new industry, but is an overregulated one. Second, there’s no need to create a market for it. Third, the use cases are prolific⁠—with 40,000 different ways to utilize it. Fourth, the audience's expansion of cannabis is astounding. Cannabis is definitely not a panacea or a drug that cures everything, but research can definitely back up how it can ease certain illnesses. To hear more about venture capital in the cannabis industry and more relevant information from Codie, download and listen to the episode. Bio: Codie Sanchez is a reformed journalist, turned institutional investor to now a partner at Cresco Capital Partners, one of the first PE funds in the legalized cannabis space. Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest and spread the gospel. She’s always balanced her profession with non-profit service to empower women, veterans and Latinos. She joined Vanguard ETFs in 2008 ($870B) to build out their ETF business, quite the time, then moved to Goldman Sachs Alternatives group. Following, she became an SVP at SSGA ($580B) in institutional investing tasked with a $3 billion region, finally coming to First Trust ($63B) to build the LatAm investment business from the ground up. Codie has led global teams in all asset classes, negotiating JV's, product creation and market entry across the Americas. Further, she is a board member at The Arcview Group, Magma Partners Venture Fund, Texans for Veterans. She is also a member of the free markets think tank, AEI's Enterprise Club. Codie invests in women-led startups through Plum Alley,
Jul 12, 2019
077 Venture Capital, Startups, IPOs & Immigrants Oh My!
20:00
In this episode, Christopher Lochhead shares his insights about venture capitalists, start-ups, IPOs and immigrants and how these topics have driven the economy of the United States. Lochhead poses some serious questions and asks why there is not enough discussion on these matters. Venture Capitalists and The Upcoming Elections In a study published by Brookings, they claimed that “in recent decades Venture Capital (VC) has generated more economic and employment growth in the U.S. than any other investment sector. Annually, venture investment makes up only 0.2% of GDP, but delivers an astonishing 21% of U.S. GDP in the form of VC-backed business revenues."Further, Brookings stated that 51% of VCs invested around $45.7B in California. Lochhead concludes that other states are losing the opportunity of gaining value in this incredible economy. For Lochhead, the lack of support of government officials might explain the absence of VC in other States. Successful VCs have proven to create a growth dynamic that fosters innovation and creates more start-ups. Unfortunately, seated officials fail to see this. “Maybe its time for us who care about entrepreneurship and the difference that it makes in the world, to make sure that our candidates⁠—focuses on this topic.” - Christopher Lochhead IPOs Creates New Millionaires According to Yahoo! Finance, around 5,000 new millionaires will be walking the streets of Silicon Valley after this year’s IPO. They would surpass the estimated 1,000 millionaires who emerged in 2004 from Google’s IPO and the 1,000-plus millionaires in 2012 after Facebook went public.  “Tech IPOs not only create wealth, but IPOs are a hot-house flower environment for creating more startups.” - Christopher Lochhead In addition, Jay Ritter of WSJ claims in one of his articles that “the median age for tech companies going public in 1999 and 2000 was 4 and 5 years, compared with 12 years in 2018.” Immigrant Entrepreneurs Forbes reported that immigrants started the top tech IPOs in 2019. Further, an immigrant co-founded four of the five biggest tech IPOs this year, namely Slack, CrowdStrike, Uber, and Zoom⁠are.  “We need entrepreneurs and start-ups and growth-oriented businesses, cause that’s where the jobs, innovation, and productivity comes from.” - Christopher Lochhead Lochhead thinks that there is a lack of conversation about immigration⁠—it's not in mainstream media, not even in this election cycle. Specifically, he points out how the country attracts and supports immigrant entrepreneurs, given the fact that U.S. immigration law does not lean towards them. “If Americans don't want to start companies, don't we need to attract immigrants who will?” - Christopher Lochhead In the end, Lochhead is encouraging Americans to show support to small and big scale enterprises. He further believes that electing the right candidate who advocates for entrepreneurs is a good start. To hear more about Christopher’s thoughts on venture capital, startups, IPOs and immigrants and more relevant information, download and listen to the episode. Bio: Christopher Lochhead - About Links: Brookings - As the venture capital game gets bigger, the Midwest keeps missing out Yahoo! Finance - Silicon Valley could have 5,000 new millionaires after this year's tech IPOs Statista - Number of IPOs in the United States from 1999 to 2018 WSJ - Mutually Assured Disruption in Silicon Valley IPOScoop.com - Last 100 IPOs WSJ - The 2019 IPO Frenzy Is Different From 1999. Really. WSJ - The IPO Millionaires Are Coming! Forbes - The Top Tech IPOs In 2019 Have Been Started By Immigrants Axios - U.S. startups are in a surprising 13-year slump We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jul 10, 2019
076 Billionaire Entrepreneur Tom Siebel on Digital Transformation
45:03
In today’s episode, Billionaire Entrepreneur Tom Siebel shares some thought-provoking insights on new, leading technologies and its impact on businesses and society. He is the founder of C3.AI, a new software platform that harnesses Big Data, IoT AND AI. Tom covers in this episode the contents of his book, Digital Transformation, as well as some intriguing ideas about huge US Tech companies. Silicon Valley Entrepreneurial Giant Listeners might recall Bruce Clevland, author of “The Traction Gap” and guest in episode 033. He used to work with Tom Siebel at Siebel Systems, which was the category king in the 1st wave of CRM. In the year 1999, Fortune magazine named Siebel Systems “the fastest growing company in the United States.” In 2006, they merged with Oracle for $5.85 billion. Digital Transformation Tom has a brand new book entitled “Digital Transformation.” The book covers giant Megatrends and impacts on business and society. CEOs and senior leaders would find this book highly beneficial to their decision-making process. “The coming two decades will bring more information technology innovation than the past half-century.” -Tom Siebel, Digital Transformation Further, he discussed that companies who fail to seize this massive technological growth will be extinct in the future. In the last 30 years, companies that didn’t make the necessary transition required in their industry, cease to exist today. Continuous Learning and Education Tom Siebel and his company have a real commitment to their employees: to focus on continuous learning and education. Employees can take online classes via Coursera—in relation to AI, Cloud Computing, Machine Learning, among others. Universities such as Stanford, MIT, and the University of Illinois offers these online courses. “Things are changing more rapidly so to be on top of these, you must be continuously learning”  - Tom Siebel The company recognizes the employees who completed the courses and awards cash bonuses — ranging from $1500 to $25,000.  At the moment, the company is rolling out new incentives — a 15% increase in compensation and an additional equity grant. “These people are better equipped to do their jobs and to serve customers. This is to advance their careers professionally. They also do feel more empowered, so everybody wins.” - Tom Siebel To hear more about digital transformation and more relevant information from Tom, download and listen to the episode. Bio: Tom Siebel is the Chairman and Chief Executive Officer of C3.ai. He was the Chairman and CEO of Siebel Systems, which merged with Oracle Corporation in January 2006 for $5.85 billion. Mr. Siebel is also the Chairman of the Siebel Energy Institute, a global consortium for innovative and collaborative energy research for the public domain. Mr. Siebel serves on the boards of advisors for the University of Illinois College of Engineering and the University of California at Berkeley College of Engineering. Mr. Siebel is a graduate of the University of Illinois at Urbana-Champaign, where he received a B.A. in history, an M.B.A, and an M.S. in computer science. Links: Digital Transformation: Survive and Thrive in an Era of Mass Extinction Thomas Siebel - Linkedin Thomas Siebel - Forbes Profile We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jul 08, 2019
075 Neil Pearlberg, Surf & Skateboard Podcast/Radio Legend On The “Worst Episode” Ever!
1:12:17
Surf and skateboard podcast host Neil Pearlberg joins us today in this special 4th of July episode dubbed as “The Worst Episode Ever!” This is a funny and silly conversation, just like two buddies hanging out over drinks⁠. We cannot guarantee that you’d find inspiration or motivation in this episode, but we're sure, you’d be laughing your brains off listening to this witty exchange of conversation! Off The Lip Radio Show Neil Pearlberg hosts the Off The Lip Radio Show (OTL)⁠— a popular radio show and podcast dedicated to surfing, skateboarding and laid back California lifestyle in Santa Cruz. The show is co-hosted by Terry Campion (TC), a skate-shop owner. The show has a wide array of guests and live-music, peppered with the unique humor of Neil and TC.  “Everybody takes life seriously. The show has to be fun! There’s so much seriousness in today’s world.” - Neil Pearlberg After Neil’s stint as a freelance writer for the Santa Cruz Sentinel, he proposed to KSCO management a program that would cater to the younger generation, since the station’s demographic involved very old listeners. They were off into a rought start, as the KSCO management deemed him as an “non-reliable, non-responsible-kind-person” but he proved them wrong. Lochhead’s Guesting at OTL Rich Novak, the founder of innovative skateboard company NHS Fun Factory, introduced Neil to Chris and they’ve been buddies ever since. Chris actually guested in OTL Episode #321 where he complained that he was called Chris Lochhard for the whole 50 minutes of the show.  It was a hilarious exchange of conversation as Chris said this is the first time he met people who don’t give AF about who he was. He also joked about how it was fun to be “disrespected” at times and be regarded based on your hobbies.  “You pick up absolutely no new subscribers cause everybody was googling Lockhard! I was furious! But we went out for dinner and had a great time!” - Christopher Lochhead on his guesting at OTL More About The Worst Episode Ever Neil shares more about the guests, the music and topics they cover on OTL. He said the show appealed to the young and young at heart because of their unconventional format and their IDGAF attitude. “We used to be prepared. We sit down beforehand and do notes. TC and I start on a nice piece and have booklets, then it went to brown paper bags, then it went to napkins. Now we just drink.” - Neil Pearlberg on the preparing for every episode of OTL He further shared about his fashion sense⁠—the laidback California lifestyle attire⁠—but is now called hobo chic. They teased back and forth about Neil’s current relationship, as his girlfriend, Angela was also present during the interview. To hear more about Neil Pearlberg and why this episode might be the “Worst Episode” ever, download and listen to the episode. BIO: Since September 2009, Neil Pearlberg has written over 200 articles covering the sport of surfing, as well as skateboarding, and soccer, for the Bay Area News Group, & Santa Cruz Waves.  He is also the host of the “Off the Lip Radio Show”, & Hour Local Radio Show aired on Santa Cruz Radio Show KSCO AM 1080, FM 104.1, ksco.com and streamed on Santa Cruz Waves Facebook Page. Neil has also had published articles in Adventure Sports Journal, National Geographic, Stand Up Paddle Board Magazine. Links: Off The Lip Radio Instagram Twitter Linkedin - Neil Pearlberg We hope you enjoyed Neil Pearlberg on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jul 05, 2019
074 From Abused Child to Fierce Ph.D. w/Carolyn Colleen, PhD
1:10:59
Dr. Carolyn Colleen is a shining example of the fierce power of the human spirit in the defiance of unthinkable abuse. Join us in this riveting conversation about her incredible journey—from surviving with food stamps to gaining her Ph.D. and becoming a celebrated author. This discussion is not only about abuse—it's about triumph—and it will impact a lot of people’s lives. The Past Doesn’t Define The Future Our guest today Dr. Carolyn Colleen, has a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology. She authored the best selling book FIERCE. On the side, she is a life and business strategist. She is a woman who commands presence, but surprisingly has struggled so much since childhood, up until she was married. “As my definition of love evolved, I evolved. I learned to further deepen my definition of love ⁠— how I see love in the world. I also have a deeper sense of self-love.” - Carolyn Colleen Carolyn’s Dark Past From the time she was four, Carolyn was sexually abused by his teenage neighbor. Unfortunately, the pattern repeated throughout her childhood, even after they relocated. Carolyn’s mother struggled with mental health. She was a hoarder and have issues with being too trusting with strangers. Her mother provided free lodging and meal for both men and who ended up molesting both Carolyn and her sister. “There was a time when I defined myself as being someone who was put here to be used and abused.” - Carolyn Colleen Changing Perspective People who have experienced trauma or who suffered PTSD may have flashbacks when exposed to a certain trigger—such as a certain sound, smell or mannerism of another person. Victims of abuse are reminded every day of their unfortunate experiences because of these triggers.  As a victim of abuse herself, Carolyn says her perspective is different. Memories pop up daily, but what she does with it and how it affects her is different now. She is now at peace with herself; developed a gratitude attitude and has acknowledged that her experiences made her stronger.  “Coming from a place of trauma—physical, sexual and emotional abuse—I've done a lot of self-work and realize when things might trigger me and how it affects my life. As I continually grew, I realized what happened to me doesn’t define me .” - Carolyn Colleen To hear more about the amazing journey of Carolyn, download and listen to the episode. Bio: Carolyn Colleen holds a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology and a Masters in Business with a focus in Servant Leadership from Viterbo University. Dr. Colleen is speaker, author, and coach. She was born and raised in the Midwestern United States. She describes herself as a FIERCE mother, daughter, sister, and friend. Out of sheer necessity, Carolyn developed the F.I.E.R.C.E. 5 method, which helped her grow from a downtrodden, scared and ragged victim, standing in a food line at the Salvation Army, to the confident and successful person she is today, living a happy life she never realized she deserved., Carolyn took up the challenge of writing a book about her experiences. Now, with her book completed, she hopes that through sharing her story she will provide others with the hope, resources, and willpower needed so that they too can live the life they deserve. Links: Carolyn Colleen - Website F.I.E.R.C.E - Book Linkedin Instagram We hope you enjoyed Carolyn Colleen on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jul 03, 2019
073 Why Dyslexia is a Superpower w/ Gibby Booth Jasper
1:12:20
Gibby Booth Jasper, host of podcast Dyslexia is a Superpower, joins us today for a powerful dialogue about the learning difference Dyslexia. As a coach and advocate, Gibby talks about real life experiences of Dyslexics as well as the challenges and triumphs that go along with it.  Dyslexia is a Superpower Gibby Booth Jasper believes that the real value of being dyslexic is the power of having a different mind. Dyslexics look at problems differently. It enables different solutions and in turn develops a person’s tenacity and determination.  Many people look at dyslexia as a disability. However, it can be noted that a learning difference is never a hindrance to achieve personal goals. Just look at famous dyslexic people such as John F. Kennedy, George Washington, Albert Einstein, Walt Disney,   Richard Branson and Steven Spielberg, to name a few. “They say everybody has a mountain to climb, but with dyslexia, your mountain has lava flowing, it has wild boars and all these obstacles. When you finally get to the top, you are able to accomplish so much more.” - Gibby Booth Jasper Dyslexics Daily Struggle Gibby believes dyslexics can connect the dots and solve problems differently. However, society has put on a standard on activities like writing, reading, and solving Math—which makes it hard for dyslexics to cope. Other than that, they do have spatial awareness problems, which is the difficulty of differentiating the left and the right.  Gibby and Christopher exchanged personal experiences, as both are dyslexic themselves. Gibby recounter how traumatized she is with gas stations, as she cannot figure out moving forward and backward with her car. Christopher also shared some experiences, especially in self-check out counters in grocery stores and with tipping and counting money. “Spatial problems, self-checkout counters, counting money. Those are the kind of things that can be normally linked to dyslexia, so if you do see someone struggling, that might be it. Go help that someone” - Gibby Booth Jasper Empowering Dyslexics In dealing with dyslexia, Gibby stated the importance of informing their child that they are unique and different in a good way. Parents must reassure their children that nothing is wrong with them and assist them in building self-confidence.  “I think being able to look at it as ‘letting go of things because I can’t control them.’ Just have a sense of humor, because, in the grand scheme of life, it doesn’t matter” - Gibby Booth Jasper on struggles in doing daily activities The real challenge for a dyslexic lies on their ability to play out strengths and to empower themselves while dealing with the existing society. We hope you enjoyed Gibby Booth Jasper on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! BIO: Gibby Booth Jasper Links: Gibby Booth Jasper - Website Steven Spielberg
Jul 01, 2019
072 Why Steve Jobs, Jeff Bezos & many others turned to “The Coach” Bill Campbell
56:14
Randy Komisar of Kleiner Perkins joins us today to celebrate the life and lessons of legendary Silicon Valley coach, late Bill Campbell. Guest Randy Komisar, along with colleague Paul Martino of Bullpen Capital, came together to capture Bill in a podcast. Bill was the coach to Steve Jobs, Jeff Bezos, and countless Silicon Valley legends.  Depicting The Real Bill Bill was featured in a book called Trillion Dollar Coach, prior to the release of Randy and Paul's podcast. The content of the book were flattering, but the title was so off-putting. It sets the wrong tone for understanding what BIll is all about.  “Bill wasn’t a guy with a big theory. He’s not that guy who has rules like ‘10 rules to be successful.’ He was somebody who connected incredibly well with who you were and what you need and was able to get you there.” - Randy Komisar  Bill was associated with a trillion dollars worth of value creation. He was not a highfalutin guy who would’ve wanted to be in the cover of a book. They were able to capture the real Bill, more than what the book portrayed him to be, through this podcast. Paying it Forward Randy and Paul had the opportunity to learn and share their respect and admiration for Bill and they want to pay it forward, through the production of their podcast. They wish that the entrepreneurs for the generations to come would be able to do the same. Entrepreneurs could get a lot of inspiration from Bill. Randy even cited that if it was not for Bill, he would have quit business a long time ago.  “Bill made business interesting for me and many people because he made it about people, not money.” - Randy Komisar Learnings From The Late Bill Campbell One important point from this discussion was the difference in doing what is right versus what is smart.  Bill believes smart people are great at rationalizing. Most of these people, though, still tend to overthink a problem and justify doing the wrong things.  “The right thing and the smart thing aren't necessarily the same. The right thing is worth doing, but the smart thing needs a lot of consideration. It may be smart because it allows you to do the wrong.” - Randy Komisar  This conversation with Randy Komisar is jam-packed with Bill Campbell’s wisdom in entrepreneurship, people management, Silicon Valley legacy. To hear more about Why Steve Jobs, Jeff Bezos & many others turned to “The Coach” Bill Campbell and more relevant information from Randy, download and listen to the episode. BIO: Bill Campbell Links: No Bull Podcast Randy Komisar Paul Martino Straight Talk for Startups - Book The Monk and the Riddle: The Art of Creating a Life While Making a Living - Book Executives Launch Podcast To Pass On Lessons From Bill Campbell, Coach To Silicon Valley Stars Executives Launch Podcast To Pass On Lessons From Bill Campbell, Coach To Silicon Valley Stars We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jun 28, 2019
071 How to design a company that people are lining up to work for
14:17
Inspired by his conversation with Bob Evans at Cloud Wars Live, Christopher Lochhead talks about radical ideas involving employee happiness, growth, and satisfaction as key determinants in designing a company that people are lining up to work for.   Americans are Unhappy at Work Christopher shares the alarming truth of today’s workforce: Americans are unhappy with their jobs. In fact, in episode 056, guest Jim Harter discussed the rapid decline in the rate of productivity at work. Thirty-four percent (34%) of the 37.2 million American respondents surveyed said that they were not engaged. “If most employees say they are not engaged, and most managers say they are not engaged, then there's something off with the typical work environment—what most people would call culture.” - Christopher Lochhead Algebra of Happiness In episode 052, Professor Scott Galloway related how happiness can be plotted as a graph. A person’s happiness level starts relatively high until it slowly declines in a phase called “shit gets real stage.” Contributors to these low levels may include raising children, financial instability and crazy work life. After the dip, it goes up over time as a person reaches age 45 to 55. Amazing Culture at CutCo Listeners might remember from episode 044, Dan Casetta and his amazing culture at Cutco. Inexperienced high school graduates and working students make up his workforce. The company runs by its mantra, “changing lives while selling knives” and it has been successful with its recruitment, training, and inculturation. The Takeaway How do these ideas intersect? The vast majority of people felt disengaged at work. However, this is not the case at Cutco. Christopher acknowledges the industries today have a cultural, engagement problem. “If part of creating jobs is creating an environment for them to become fully self-actualized, then most companies are dramatically failing.” - Christopher Lochhead  If companies would only infuse into their culture the mentality of personality development⁠—where they teach employees life skills, career skills, sales skills, and relationship skills⁠—then people would definitely be lining up to work for them.  Christopher poses two points to ponder. First, could we change the level of engagement? Second, can we actually, meaningfully increase the amount of happiness the people have during the core part of their career? To hear more about Christopher’s take on designing a company that people are lining up to work for, download and listen to the episode. Got a question for Christopher? Email him at blackhole@lochhead.com.  Link: Book-It's The Manager by Jim Harter Jim Harter - Episode 056 Professor Scott Galloway - Episode 052 Dan Casetta - Episode 044 We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jun 26, 2019
070 Alternative Investing w/ Eric Satz
1:02:11
Eric Satz, CEO of Alto IRA and retirement planning advocate, joins us in today’s episode. He is on a mission to enable everyone to invest their retirement money in alternative investments⁠. He actively campaigns for drastic information dissemination among retirees to save them from potential poverty in the future. Diversifying Investments Regular listeners might remember the teachings of prior guests like David Osborne or Pat Hiban or Dorie Clark. These smart people recommend a diverse investment strategy that creates multiple income streams over time. Such a strategy will help investors achieve the amazing goal of having investments pay for all expenses. Eric Satz also promulgates diversifying investments, especially for retirees. He acknowledges the importance of various platforms today, where resources can be easily uploaded and disseminated. Eric and his team from Alto IRA provide information on alternative investments such as private startups, growth companies, real estate, loans, and digital assets and currencies. “The idea is to open up areas of investment that have the potential to generate higher returns, higher yield and greater levels of current income⁠—so that we are all in a better position to retire.” - Eric Satz Alarming Truths About Retirement Eric started his mission with straightforward and entrepreneurial motivation. There is a huge market opportunity of 30 trillion US dollars, sitting in retirement savings. However, only 1% of this amount is invested in alternative assets, instead of around 10 or 20%. “Investing is proactive, saving is passive. If we don't change the way we invest, 25 million Americans—elderly Americans—basically will be living in poverty.” - Eric Satz Eric wanted to fight the conventional wisdom of financial advisors. He considers America to be under a retirement crisis up until 2050. He promotes diversification in investing in businesses commonly considered by upper-middle-class and the elites, like real estate. Save and Invest Further, into this episode, Lochhead mentions the importance of having investments while saving on the side. He further says that retirees should take the opportunity to invest aggressively because of the changing of public-market-private-market dynamics. With a projected 46% increase in capital gains annually, an avid saver can plot his or her retirement early. To hear more about alternative investing and more relevant information from Eric, download and listen to the episode. Bio: Eric Satz, Founder/CEO Alto IRA An entrepreneur and former investment banker, Eric worked for DLJ/Credit Suisse First Boston before co-founding Currenex, Plumgood Food, and Tennessee Community Ventures, a VC firm. Eric served on the Board of the TVA from 2015-January 2019, and he teaches an entrepreneurship class to high school students. A Miami native and diehard 'Canes and Dolphins fan, Eric went to Amherst College. After years in NYC and then San Francisco, he and his wife moved to Nashville, her hometown, to raise their kids. When he's not breathing life into startup companies, Eric loves to ski, play soccer, and practice yoga. Links: Altoira Eric Satz - Linkedin Alto Ira Raises Seed Round - Hypepotamus Will Wall Street be able to earn the trust of younger investors Book: Rescuing Retirement: A Plan to Guarantee Retirement Security for All Americans We hope you enjoyed Eric Satz on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jun 24, 2019
069 Trust w/ Christian Anschuetz & Bob Evans
1:29:16
In this episode, former Marine and Entrepreneur Christian Anschuetz⁠ and Bob Evans, host of "Cloud Wars Live" podcast⁠, joins us for a conversation about the connection between trust and happiness. They explore the dichotomy of why trust has never mattered more but remains so low in major institutions. Trust is Collapsing The conversation starts about personal definitions of trust and how trust and love coincide. The guests share anecdotes on their personal lives and ultimately, how trust adds to overall happiness in any relationship. Given the background of the guests, the discussion took a quick turn in discussing the trust issues of consumers to institutions. “Whether it's on a corporate level or a personal level, who we are, on a large part, is the promise or commitment that we make and whether or not we keep those promises or commitment.” - Christian Anscheutz According to PR Firm Edleman⁠, only 48% of people trust the government and 47% trust the media. Moreover, The Atlantic says, “Trust Is Collapsing in America.” Major corporations are not exempt from this discussion. Breaking Promises At a fundamental level, businesses are expected to have a set of commitments and promises around a product and service. These things make customers come back to the product/brand. However, we live at a time where a lot of major institutions have broken a lot of major promises to consumers, resulting in a massive takedown of trust. “Trust is being eroded and trust is being created and both seem to be happening on a rocket speed today.” - Bob Evans Christian and Bob observed that as big companies rise, failure in internal leadership, model setting, and problem recognition also results. It may be an advanced world now. However,  these companies have no clue in keeping their customers’ trust. Overriding Policies Internally, policies guide management decisions, while externally, policies help the company lead in new markets. However, policies don’t square well most of the time, especially in terms of bridging the gap between the consumer and the company. No matter how much employees want to help consumers, their hands are tied because of certain company policies. “How do companies fail to see this and how do they fail to act? It’s not a matter of doing stuff a little better or being more efficient. This is survival and death.” -Bob Evans To further enhance personalization with consumers, Christian and Bob suggest that companies should explore Artificial Intelligence in customer service. AI can understand a consumer’s profile and history. It can contextualize an appropriate response without causing risks for the company. To hear more about trust from Christian and Bob, download and listen to the episode. Bios: Christian Anscheutz Chief Digital Officer, UL Christian Anschuetz is the Chief Digital Officer (CDO) for UL (formerly known as Underwriters Laboratories) where he is responsible for identifying, prioritizing and embedding technology innovation and digital trends into the vision, strategy, and operating models required to sustain and accelerate the company’s growth. Before assuming the role of CDO, he served as UL’s global Chief Information Officer (CIO). Before joining UL, Christian was the CIO for Publicis Groupe, the 3rd largest communication company in the world. In addition to holding several other executive positions, Christian also founded a technology services boutique focused on providing cybersecurity services to firms as early as 1998. Christian holds degrees from the University of Michigan and Stayer University. He is a proud veteran of the United States Marine Corps and the founder of the innovative nonprofit startup, Project RELO. Bob Evans Bob grew up outside of Pittsburg, with hard-working parents and his 6 siblings. He graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing.
Jun 21, 2019
067 CEO Whisperer Jerry Colonna Reboot
1:21:03
WIRED calls Jerry Colonna the CEO Whisperer. He believes better human beings make better leaders. Today, he joins Lochhead in a fun and deep adult conversation about his new book, Reboot, and about growing up, what it takes to become a warrior leader and a lot more. Writing a Book He Would Read Jerry shares that Reboot is the only book he could write. Anything else would have been complete and utter bullshit. After all, he has had too many scars to bullshit his way through life. He didn’t even know what he wanted to write when he received his agent's offer. But soon he realized that they wanted him to be himself and show up. And the experience, coupled with his readers’ reactions, could easily reduce him to tears. “I wrote the book that I needed to read 20 years ago.” - Jerry Colonna Words Coming from Life Towards the beginning of his book, Jerry ran by some of the many hardships people could go through. A co-founder quitting, investors pulling funding, spouses giving up, and many more. Every one of these instances is not some theoretical experience and can happen to anyone. Such are the moments to stare deeply into our own experience and ask ourselves some important questions. What are we made out of, what have we chosen? But more broadly, in what ways have we been complicit in creating conditions we don't want? “It's much easier to look at the world and say, ‘Why are you doing this to me? Why is this happening to me?’ But that's uninteresting.” - Jerry Colonna Complicit Versus Responsible In writing his book, Jerry used the word “complicit” purposefully. He says that it differs from “responsible”, in that being complicit is like “going along with” and also unconscious. And like Joseph Campbell and Carl Jung said, until we make the unconscious conscious, it will direct our lives and we will call it fate. We can realize how we become complicit in creating such conditions by answering the question of how they have served us. After all, that which persists does so because it delivers something. “We might maintain structures not in our best interest because they serve this sort of larger wish for love, safety and belonging.” - Jerry Colonna To hear more about Reboot, warrior leaders with open hearts and more life-altering nuggets from Jerry, download and listen to the episode. Bio: The founder and CEO of Reboot.IO, Inc. Colonna is a certified professional coach. Colonna draws on his wide variety of experiences to help clients design a more conscious life and make needed changes to their career to improve their performance and satisfaction. He established his coaching practice in 2007. Prior to this work, Colonna was a venture capitalist focused on investing in early-stage technology-related startups. In 2002, Colonna became a partner with J.P. Morgan Partners (JPMP), the private-equity arm of J.P. Morgan Chase where he led the firm’s investments in companies such as ProfitLogic, Inc. Colonna served as a director at ProfitLogic until its purchase by Oracle, Inc. During his time at JPMP, his commitment to the non-profit sector increased significantly. In the fall of 2001, he worked with The Partnership for the City of New York to help launch the Financial Recovery Fund, a $10 million-plus program that made recoverable grants to small businesses impacted by the attacks on the World Trade Center. He was named co-Executive Director of NYC2012 in January 2002, the organization designed to secure the City’s designation as the representation in the competition to host the 2012 Olympic Games. In that year, he helped raise more than $6 million to further those efforts. He joined JPMP from Flatiron Partners. With his partner, Fred Wilson, Colonna launched Flatiron in August 1996. Flatiron became one of the most successful, early-stage investment programs. During his tenure with Flatiron, Colonna was responsible for the firm’s investments in companies such as Geocities Inc. and Gamesville Inc.
Jun 17, 2019
066 Marketing Assassin Rick Bennett
1:14:34
Rick Bennett, Silicon Valley's advertising and marketing secret weapon, joins us for the last installation of this four-part series on Marketing. He specializes in guerrilla warfare marketing and has been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com, working with both Larry Ellison and Marc Benioff, respectively. “I like to do Marketing that causes emergency board meetings and CEO firings at my competitors.” - Christopher’s favorite expression from Rick Bennett Sharing Best Practices Having worked together in Silicon Valley, Lochhead considers Rick as one of his “Masters.” Rick is one of the advertising senseis in the field who has been humbled by the experience but is highly regarded in the industry. To Christopher’s surprise, Rick also shared how he extracts one-liners from one of his bestselling books, Niche Down: How to Be Legendary by Being Different. Rick Bennett, dubbed as The OG (Original Gangster)—a modern-day technology Adman—has successfully implemented uniquely-crafted marketing campaigns. He stressed the importance of one-of-a-kind advertising. “Ellison's law states that you are not allowed to say anything that one of your competitors would say—whether in website, email, anywhere—so I insist on enforcing that to my clients too.”  - Rick Bennett Guerilla Marketing: Making Generals Surrender Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes. “My ads will attack your competition like a pack of speedy, crazed wolverines” - Rick Bennett He said, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.” In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun. To hear more about the interview with Guerilla Marketing Guru Rick Bennett, download and listen to the episode. BIO: Rick Bennett specializes in guerrilla warfare marketing. He’s been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com. Links: RickBennet.com LinkedIn We hope you enjoyed Rick Bennett on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jun 14, 2019
065 The Power of Niche Networks w/ Gina Bianchini
1:10:10
Gina Bianchini is a pioneering entrepreneur in social networking and the founder of Mighty Networks. Today, she speaks again with her bro Lochhead. They talk about building digital communities and why the future is about creating niche networks. “The more and more isolated that we all feel in our daily lives, the more valuable each and every one of these niche brands and businesses that can create compelling experiences.” - Gina Bianchini Mighty Networks from a Year Ago Mighty Networks has always been a platform for creators with a purpose. They cater to people—brands and businesses—that want to bring people together and build relationships. In turn, community members can learn and access content together while creators get paid what they are due. All of that while helping other people become the best versions of themselves. Which is pretty cool because this is the job that everybody wants today. On Building Niche Networks Gina came to realize that the notion of finding one’s niche has become fundamental in social networking. That is, people are not only hungry for discovering their niches. They seek people who can put up niche networks. “We're all desperate for smaller, more specialized ways of building relationships, having amazing experiences and gaining expertise. The people that can put that together for us will win in a way that has just not been possible before.” - Gina Bianchini Niche brands, businesses and creators with a purpose are creating their own worlds to help people. Gina says that the faster we all get to that world, the better off we all will be. The Value Created by Mighty Networks In a previous episode, Joe Pine shared with Lochhead the difference between being a company that people save time with and one that people spend time with. He says that Mighty Networks is very well on its way to becoming the latter. That is, if it isn’t already. “Who you bring together matters as much or more to their experience with your brand and the kind of time they wanna spend with your brand as any single thing that you can do as that creator, as that brand.” - Gina Bianchini To hear more about niche networks from Gina, download and listen to the episode. Bio: Gina Bianchini (Twitter: @ginab) is an entrepreneur, investor and the CEO and founder of Mighty Networks, a new type of social network platform for creating communities. An early pioneer in social networking, she was CEO of Ning, which she co-founded with entrepreneur and venture capitalist Marc Andreessen. Prior to Ning, Bianchini was co-founder and president of Harmonic Communications which was acquired by Dentsu. She has also held positions at CKS Group and Goldman Sachs & Co. She graduated from Stanford University in 1994 and has been featured on the cover of Fortune magazine, on Charlie Rose and appeared in many top business publications. Links: Wikipedia MightyNetworks.com Twitter LinkedIn Strategy + Business - The global village needs walls We hope you enjoyed Gina Bianchini on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jun 12, 2019
064 How To Be A Legendary Marketing Leader w/ Sangram Vajre
1:11:32
On this episode, one of the new modern marketing leaders Sangram Vajre joins Lochhead for a riveting conversation. Sangram shares his takes on consumer and enterprise tech, category design, being an evangelist and so much more. Boom in Enterprise About 50 enterprise tech companies have gone public with a median increase of 126% in value since 2016. These numbers eclipse consumer tech companies, which have displayed a median of 15% market value increase. Lochhead and Sangram dish out their own conjectures about this gap between consumer and enterprise tech. “A theory is that your job depends on it (enterprise tech). Pinterest going up and down doesn’t change, really, my job day-to-day… Zoom is a must thing right now for businesses.” - Sangram Vajre Lochhead adds that consumer businesses are hit businesses and more vitamin-esque than aspirin-esque. Founders also tend to build consumer businesses on a short period of time due to the pressure of their predecessors’ success stories. In effect, these add to the scrambling and failure to permeate the market better. From Poison to Accelerator Pick-and-shovel enterprise tech is a poison that companies can run without back in the day. People knew there were pain points and yet they continued to work around them. But with the dawn of products like Zoom, everything in business has monumentally changed. “It has gone on from being a poison to an accelerator for our business. I feel like there is something to that—the shovel is now in the house.” - Sangram Vajre It takes a couple of years to build something that a business can run on, even at a small scale. Rather than the hype, enterprise businesses bank on this usability. To Become an Evangelist The Chief Evangelist of Terminus says that building a community takes humility and authenticity. It also requires really caring and having an evangelistic view of the problem. “I will fight until the ends of the earth to fix this problem and even if it's not fixed, I will do my contributions to fix it. And that, to me, is the definition of evangelist in a nutshell.” - Sangram Vajre To hear more about marketing and evangelization from Sangram, download and listen to the episode. Bio: Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding. Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget. Salesforce then acquired ExactTarget for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley. Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews. Sangram aims to build the largest and most engaged community of B2B professionals in the world.    Links: Flip My Funnel - author page LinkedIn Twitter Terminus Amazon - Account-Based Marketing for Dummies We hope you enjoyed Sangram Vajre on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jun 11, 2019
062 Andre Iguodala NBA Legend
1:16:46
We revisit Lochhead’s conversation with Andre Iguodala to celebrate the basketball legend's new book, The Sixth Man. What does it take to become an NBA World Champion with a thoughtful life design? The finals MVP of the Golden State Warriors joins us today to give an insider’s view. “How can this one thing turn into everything? How can you build something that hasn't been built?” - Andre Iguodala Finding His Way to the Bay Before he joined the Warriors, Andre had seen his fair share of rainy and muggy days. It was during that time that he chose to sit back and watch basketball a lot. Seeing his opponents and the certain kind of joy they had, he soon realized that he wanted to be in a place where he could enjoy basketball. “I just paid attention and it’s kind of being aware of your surroundings. That’s what kind of brought me here.” – Andre Iguodala Strengthening the Team’s Core Warriors’ head coach, Steve Kerr understood the ups and downs of playing in the NBA. The environment and mood of the team ultimately affect performance on the court. As coach, he gave the players the freedom to enjoy what they do. Everyone appreciates this mentality that the coach has. He’s all about supporting everyone and wanting them to succeed. This strong core enables them to build a culture that is key to their success as a team. Success from Building Culture A lot of people would say that in order to have success, you need to have the best talent. This is true. But Andre has seen other teams with strong individual talents that fall apart from the lack of a great match of personalities and well-founded culture. “You can have all the talent in the world but if you don’t have the right culture, their personalities don’t fit, there’s just gonna be a lot of dysfunction.” – Andre Iguodala There’s plenty of factors that come into play when aiming for success. And a team should act like a machine, with its members on the same page, on the same path, and moving at the same pace. “What the team has been able to do here is find the right personalities to fit the culture that we have built here.” – Andre Iguodala on the Warriors To hear more about the Warriors, Andre’s business sense, and his investment in Silicon Valley, download and listen to the episode. Bio: Andre Iguodala is a professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). He was an NBA All-Star in 2012 and named to the NBA All-Defensive Team twice. He won a championship with the Warriors in 2015. Andre was also named the NBA Finals Most Valuable Player that year. He was also a member of the gold-winning national team at the 2010 FIBA World Championship and 2012 Summer Olympics. (Source: Andre Iguodala- Wikipedia) Links: Instagram Twitter mindofai9.com Blog on NBC Sports’ “Andre Iguodala Doesn’t Always Do Podcasts” We hope you enjoyed Andre Iguodala on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jun 05, 2019
061 Happy Money w/ Ken Honda 8 Million Bestselling Author
59:14
Ken Honda has authored over 50 books and sold over 8 million of them. Today, he joins Lochhead in a riveting conversation about his latest book, Happy Money and how you can have a powerful relationship with it. “Next time you have a hard time feeling happy about writing checks, just say, ‘Thank you, thank you, thank you for giving me the opportunity to bless people with my money.’” - Ken Honda Happy Money Defined Ken exemplifies happy money through the news he watched prior to coming on the call with Lochhead. Someone delivered a speech about taking care of all the student loans of hundreds of college graduates. Without getting anything out of it, the person was lifting this particular burden, which kills lots of people, off of these graduates’ shoulders. “Happy money is money that makes you smile when you receive it. And also, it gives you joy when you spend it.” - Ken Honda This is a fascinating way of thinking about money. After all, most people and authors espouse how-tos of making, saving, budgeting and other money mechanics. Money Healer Ken Honda Often called the money healer, Ken not only teaches financial independence. His focus also lies on how to heal one’s relationship with money. People tend to worry about it too much that they cannot have a healthy life. We have become so restricted because of money issues. Ken took up the mission to help people be free of these constraints. Everyone Has Money Wounds In Happy Money, Ken writes about money wounds. This less than positive relationship with money stems from the simple truth that we all are frustrated with money in one way or another. And by all, he means not just the financially challenged people who have a hard time making ends meet. Middle class people manage to make ends meet, but barely. Meanwhile, those in upper middle class feel disadvantaged and feel the need to work hard to graduate, land a job and pay back their loans. And the wealthy people feel some kind of guilt about sitting at the top. “If you can somehow heal your money wounds and transform your relationship with money, you can then be happy forever. It takes a little practice, but not too much.” - Ken Honda To hear more about bettering your relationship with money from Ken, download and listen to the episode. Bio: Ken Honda is a bestselling author of self-development books in Japan, where he has sold more than eight million books since 2001. While his financial expertise comes from owning and managing several businesses, his writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. He is the first person from Japan to be voted into the Transformational Leadership Council. Fluent in Japanese and English, he has lived in Boston and currently resides in Tokyo. Links: KenHonda.com Simon and Shuster - Happy Money Goodreads - Happy Money We hope you enjoyed Ken Honda on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Jun 04, 2019
060 Cards Against Humanity Co-Creator Max Temkin
1:34:02
Living legendary designer Max Temkin, co-creator of Cards Against Humanity (“a party game for horrible people”) talks about his ideas on design, company building, his work ethic—or lack thereof—and so much more. Max’s Non-Existent Work Ethic Max proclaims himself as a horrible procrastinator with no work ethic. He can never decide to do something and sit down to actually do it. Because of this, he has developed coping mechanisms to get him through last-minute clutch work. This ties up with the philosophy of necessary and sufficient conditions that he personally believes in. Working hard is necessary to keep a business running but it is never sufficient. Hard work needs to be coupled with critical thinking, team play and good energy to make legendary things possible. “No one is successful just because they killed themselves with work.“ - Max Temkin The Wild Medium: Design Max says that it is incredibly difficult to break down what it means to be a designer. After all, so many skills go into design. There is design thinking, organization and empathy for the user, and then there are the technical skills like typography and color theory. Because of the many skills that a designer can sink their teeth into, no designer is excellent at everything. It would take more than one lifetime to master them. For example, Max has never understood color theory, so he stuck to black and white, which eventually became his brand. “I’ve definitely come to suspect that for many people, what you might call their style is like the coping mechanisms they've developed to cover those holes in their skill set.” - Max Temkin Building Small Things Max says that people usually build things from the desire to make them just because it would be neat to do so. Some people would put up their creations for the people to decide their fate. Some would build a company with the mindset of growing its worth into a billion dollars. Max believes that these ideas, however, are rarely delightful and rarely work. In contrast, allowing yourself to think small and unconstrained would help your ideas grow into huge phenomena. “Very rarely does someone go, ‘I'm gonna change the world with this huge idea’ and then it works exactly as intended.” - Max Temkin To hear more about design, gaming and the Do By Friday podcast from Max, download and listen to the episode. Bio: Max Temkin is a designer.   He is best known for co-creating of the #1 selling, category creating “adult party game” Cards Against Humanity.   He also co-created, Secret Hitler, and Humans vs. Zombies.   Max is also co-host of the popular podcast, “Do By Friday”. Links: Maxistentialism.com Max’s Legendary Personal FAQ CardsAgainstHumanity.com Cards Against Humanity - Wikipedia The Sun UK -  Cards Against Humanity set to be a shocking quiz show on Comedy Central PR Week - Cards Against Humanity Gorilla Black Friday Marketing! The New York Times - Letter of Complaint: Cards Against Humanity SecretHitler.com HumansvsZombies.org Do By Friday Podcast - Overcast Do By Friday Podcast - iTunes We hope you enjoyed Max Temkin on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 31, 2019
059 Bill Walton NBA Legend, The Power of A Positive Life
1:18:17
In celebration of the NBA finals, we’re releasing a special re-issue of an episode with the legendary Bill Walton. Originally aired in February 2018, let us revisit this conversation full of Bill’s enthusiastic view of life through its many ups and downs. “When you wanna get someplace, you have to have the dream. And then you have to have a teacher, somebody who has been where you wanna go because the surest way to find out how get there first is to talk to somebody who’s on their way back.” - Bill Walton More Failures than Greatness A lot of life’s greatest lessons come mostly from failures, Bill says. Sure, he has lived more than 60 years and has been part of some true greatness. Even then, he still felt cursed with his lifelong speech impediment and eventual injury. “My life has been defined by meteoric rises to the top from [when I was] really young and then incredible crashes to the bottom all caused by orthopedic health crises.” - Bill Walton In the course of those 60 and some years, Bill has completely changed as a human being. Enjoying Life Including Change After reading Lochhead’s Play Bigger, he came to realize the importance of willingness to embrace change. It is, after all, one of the things that athletics prepares you for. In life, things go wrong and things collapse and we need to get ready when they do. To aid in his positivity-driven life, Bill lives by Coach John Wooden’s 2 sets of 3. Never lie, never cheat, never steal; don’t whine, don’t complain, don’t make excuses. Embracing change means embracing and working around what life serves you. “When I see these guys whining, when I see these guys complaining and making excuses, I always tell them, ‘Look, I'll listen to your problems one time. But from here on out, I wanna hear a plan on your path forward.’” - Bill Walton Secrets to Get Someplace Bill shares that he always tries to be a dreamer to get somewhere in life. He has learned to keep dreaming from the greatest influences in his life. In a world that tries to send him in other directions, he always turns to those who love to read, who dare to dream. The second key ingredient? A teacher who can show him the way. To hear more about Bill’s secrets to positivity and its fruits, download and listen to the episode. Bio: In 1997, Bill Walton was selected as one of the NBA's Fifty Greatest Players of all Time. He’s an Emmy award-winning broadcaster and Forbes calls him one of the top 10 pundits in America. In 2009, Walton was named one of the top 50 sports broadcasters of all time by the American Sportscasters Association. In June 21, 2001, Bill was named as the inaugural inductee into the Grateful Dead Hall of Honor. Bill is the bestselling author of “Back From The Dead" and a highly entertaining and engaging keynote speaker. Links: BillWalton.com Twitter Instagram NBA Profile ESPN Biography We hope you enjoyed Bill Walton on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 29, 2019
058 1 Life Fully Lived w/ Tim Rhode
1:06:46
Tim Rhode, founder of the non-profit 1 Life Fully Lived, has helped thousands of people turn their lives around. On this episode, this favorite buddy of Lochhead’s talks about life design, going from entrepreneur to non-profit founder and more. “Are you living in what we call the one life fulfillment triangle? Where do your passions meet your talents where there's opportunity in the marketplace?” - Tim Rhode Transitioning from Entrepreneurship to Non-Profit Tim did not get a ton of non-profit experience prior to founding 1 Life Fully Lived. He was like any realtor who eventually became a mini-tycoon and founded the organization in a most unconventional way. He did not merely dump his cash in a foundation but was actually very involved in it. The transition has been an amazing journey. Tim says that he owes it to the many talented people who know who they are and believe in 1 Life Fully Lived. With them, he is able to live every day in a state of flow, always seeking improvement. “The journey has been getting to know who could most use all of this and how can we best serve—and what's the real estate term—the highest and best use of 1 Life Fully Lived to help make a difference in a world that can certainly use a 1 Life movement now.” - Tim Rhode Why People Struggle Tim points out some of the reasons why people are constantly struggling on top of the economic uncertainties that bog them down. “They're struggling because they're basically being taught to struggle by people who are struggling, not having quite figured it out themselves.” - Tim Rhode This ecosystem knows nothing but struggle and people can get used to being part of it. Christopher concurs with this. When you grow up in such an environment, it is all you are going to think life is about. Designing a Best Life To overcome the ceaseless struggle, people need to be exposed to new ideas, thought processes and good role models. These models will then spark the question of what-could-be in those who are stuck and have yet to find their footing. Most schools teach us that getting a degree and doing well on SATs is the only way to become successful in life. However, 1 Life Fully Lived seeks to shake up that system and teach people valuable entrepreneurial skills. And in so doing, they hope these people would have not only financial freedom by the time they’re old and gray but also the health and vitality to still “get the goods in the woods.” To hear about people doing great things alongside with Tim and how to create a diverse, mission-driven network of people, download and listen to the episode. Bio: Tim Rhode sold over 2,500 homes when from 1986 to 2000. He bought and sold over 100 properties and coached more than 200 investing students for foreclosures.com. Today, Tim is the founder of non-profit, 1 Life Fully Lived and co-founder of men’s mastermind group GoBundance where he helps thousands live their best lives. Links: 1LifeFullyLived.org Facebook GoBundance.com LinkedIn We hope you enjoyed Tim Rhode on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 28, 2019
057 Connected Strategy w/ Christian Terwiesch
1:00:03
Professor Christian Terwiesch gets in touch with Lochhead for a remarkable conversation about connected opportunities in the customer journey. They dig into his new book, Connected Strategy, which looks into new forms of connectivity that can build legendary interactions with customers. “What would it take that you blow this tradeoff away and you can have a higher efficiency, low fulfillment cost interaction with the customer and still delight the customer?” - Professor Christian Terwiesch First Things First: Customer’s Perspective In order for connected strategies to happen, business leaders should first think about the customer’s perspective. It is important to know the product and service that you want to provide them. And even more important is knowing the customer’s motivations for availing of your product. For example, a shoe designer can spend tons of money on R&D and marketing to build relationships with retail stores. And even then, they could fail miserably at understanding their customers’ pain points. After all, the company that focuses on just the shoe itself will not be able to deliver quality customer journey. “The customer's pain points are not about just buying the shoe and having a great shoe. There's a much bigger aspiration that this runner potentially has—feeling good, running their first marathon.” - Professor Christian Terwiesch Connected Customer Journeys A term that Professor Terwiesch is particularly fond of is “consumption shame”, called “customer journey” in his book. This reminds us that people do not wake up in the morning and say they want our product. They first have to realize the need, which may be initially latent, for a product. From there, they can make the choice and finally buy the product. This journey, a form of engagement and experience, is made of weaved and repeated interactions. “It's weaving those disjoint experiences together, so that you and I—my firm and you—will have a relationship that goes much longer than one episode.” - Professor Christian Terwiesch Recognize, Request, Respond, Repeat Lochhead also shared his own experience after a recent purchase of podcasting equipment. A representative rang him up, asked some questions about his purchase, and then offered to help him directly should he have concerns. Christopher also received an email containing links to the shop’s FAQs page, which completely blew him away. A company’s personal touch shows the embeddedness of the moment of purchase in a longer customer journey. There could also be a similar experience for other customers before they make the purchase. Four stages in the journey that could use such connected strategies are the moments when customers recognize, request, respond and repeat their interaction with the product. To hear more about connected strategies from Professor Terwiesch and how you can utilize them, download and listen to the episode. Bio: Christian Terwiesch is a professor of Operations and Information Management at Wharton and co-directs Penn’s Mack Institute for Innovation Management.   With extensive experience in MBA teaching, online courses, and executive education. Professor Terwiesch has authored several books, and published in many of today’s leading academic journals, from Management Science to The New England Journal of Medicine.    He also hosts the national Sirius XM radio show Work of Tomorrow. He holds a doctoral degree from INSEAD and a Diploma from the University of Mannheim.   Links: OID, Wharton School - University of Pennsylvania Profile Executive Education, Wharton School - University of Pennsylvania Profile Twitter Amazon Profile Amazon - Connected Strategy Speaker Booking Agency Profile Work of Tomorrow We hope you enjoyed Professor Christian Terwiesch on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 24, 2019
056 It’s The Manager w/ Jim Harter
1:20:33
According to Gallup’s management practice Chief Scientist Jim Harter, the productivity of people at work has been increasing… but at a declining rate. More concerning is how only 34% of American workers and two-thirds of managers are engaged at work. On this episode, he touches on the topic of bosses versus coaches, workplace engagement, people efficiency, and a lot more. “I want my job to kind of reflect who I am, match my identity… I don't want my manager to just be an expert on my weakness, I want them to be an expert on my strengths.” - Jim Harter Changes in Workplace Productivity The numbers Jim and his teammates have tracked for a while hint on how workplace productivity trends upward, albeit slowly. The figures clearly tell of a room for growth for most organizations. Workplaces are changing tremendously, and this creates an even bigger burden on leaders. These changes include the massive increases in diversity, technology, remote work, among other things. Needless to say, all these factors affect productivity. Theory and Practice of Management There is also the dissonance between the science and practice of management. Leveraging the science is one area for improvement of working environments, and more so its application in practice. “We've seen that the practice of management hasn't kept up with the science of management. The science of management has advanced significantly in recent decades but the practice of management hasn't.” - Jim Harter One such example is how the new workforce has evolved and now ask for a coach, not a boss. Therefore, one of the more critical things organizations need to be thinking about is moving from a culture of boss to coach. This ultimately relates to leaders asking for a change of culture to match the changing workforce. People Efficiency is the Future Jim says leaders need to keep up with the changes to both the workforce and the science of management. That is, they need to shift the focus from process efficiency to people efficiency. “People efficiency is getting people into roles where they know what's expected of them, where they have clear expectations, where they're coached on an ongoing basis to do what they do best, to use their strengths.” - Jim Harter In flexible and remote working environments that are more common nowadays, it becomes even more important to be purposeful about three things. First, there is setting expectations, and then continually touching base with people. Lastly, a workplace needs to be of high trust and accountability. To hear more about strength-based environments, extrinsic versus intrinsic motivations and more from Jim, download and listen to the episode. Bio: Jim Harter, Ph.D., is Chief Scientist for Gallup's workplace management practice. He is the coauthor of the New York Times bestseller 12: The Elements of Great Managing, an exploration of the 12 crucial elements for creating and harnessing employee engagement. Dr. Harter's book, the New York Times and Wall Street Journal bestseller, Wellbeing: The Five Essential Elements, is based on a global study of what differentiates people who are thriving from those who are not. His research is featured in First, Break All the Rules, and he contributed the foreword to Gallup's new edition of this groundbreaking bestseller. Dr. Harter is the primary researcher and author of the first large-scale, multi-organization study to investigate the relationships between work-unit employee engagement and business results. Updated periodically, this study currently covers 82,000 business units and includes 1.8 million employees in 230 organizations, across 49 industries and in 73 countries. His work has appeared in many publications, including Harvard Business Review, The New York Times, The Wall Street Journal, Fast Company and TIME Magazine, and in academic articles and book chapters. Dr. Harter received his doctorate in psychological and cultural studies in quantitative and qualitative methods from the...
May 22, 2019
055 Beware the Fraudcast — Podcasts that Charge Guests
9:21
Lochhead rants about a topic for a raging debate within part of the podcast community. He puts in his two cents on the subject of the fraudcast — podcasts that charge their guests to come on. “We have never once been paid by a guest to come on this podcast and I think when podcasters do that, they break what you might think of as the social contract with their audience.” - Christopher Lochhead The Conversation on Fraudcasts Recently, Christopher’s buddy and fellow podcaster Eric Hunley, host of Unstructured, invited him over for a discussion with another award-winning podcaster Super Joe Pardo. The topic of the conversation? There are certain podcasts like Super Joe’s that for a while now have started the practice of charging guests who come on the podcast. “I call these podcasts, fraudcasts. And to put it mildly, I think it's bullshit for a podcaster to charge the guest to come on.” - Christopher Lochhead Christopher’s Personal Guest Criteria Every single guest that comes on Christopher’s podcast is someone he is dying to have a conversation with. And all of them, he hopes, are people the listeners would love to listen to. This is the very criteria that he uses, and he does not care whether the guests are big celebrities or not. “We have many legends whose names you don't know and these are just people who I think are doing legendary shit that's different, that's courageous, and that’s fundamentally interesting, and I’m dying to have a conversation with them.” - Christopher Lochhead The criteria that he does not use is how much they paid him. Gray Areas in the Fraudcast Discourse Of course, there are some gray areas in this discussion. One is that it is fine for guests to pay you as long as you disclose it to your audience. It is no podcast Christopher would personally listen to. But there are people who would willingly sit through hours of O Shopping Network’s infomercials. To each their own, after all. To hear more about this hot topic of fraudcasts and relevant information from Christopher, download and listen to the episode. Links: Eric Hunley’s Unstructured Podcast: Should Podcast Guests Pay? Payola Radio Scandal Payola: Influencing the Charts A Brief History of American Payola We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 21, 2019
054 Claude VonStroke Legendary DJ & Music Entrepreneur
1:04:11
Hailed as the best DJ in America, Claude VonStroke regularly performs for five to ten thousand people and even more. He shares his origin story, how his truly genius and original plan to learn from the best DJs made him America’s #1 DJ and how worked for 15 long years to make his dreams come true. “I'm trying to tell you that going after the golden goose isn't always the best path to success… only a few can get lucky so we don't even try to go that route. We just try to be legit. We just try to be who we are, and because we do that, it works.“ - Claude VonStroke Claude’s Early Foray into Music In an industry that celebrates mostly teenage geniuses, Claude stands out as someone who did gain music production until he was about 32. He grew up in a realm where a youngster could not just find anything on the Internet. Nobody in the neighborhood played the music he wanted to create so he had to forge an unusual path. “There's no generational group of artists, every six years flipping over, that's showing another group of younger people that, ‘Oh, you can be a huge techno DJ from Milwaukee.’” - Claude VonStroke Cleveland-born, Claude’s musical influences evolved after moving to Detroit. From listening to Uncle Vic playing Journey in Cleveland, he went on and began listening to The Electrifying Mojo’s playlist of Prince and Run-DMC. As the kind of kid who was obsessed with listening to the radio every night, these artists shaped his music taste. Fifteen Years in the Making Claude didn’t always want to make music. In the past, he also wanted to be a film director. He took a solid fifteen years to realize that he “sucked” at the project and people management aspect of filmmaking. “The path is just totally different. It's like you need to be a real manager of personalities to be a great filmmaker. But to be a musician, you just kinda have to learn to manage yourself.” - Claude VonStroke Music remained in the closet for years. Claude knew he was good at it but he didn’t want to admit it and didn’t see that DJing could be a job. He didn’t start going to underground raves until he was 23. A Genius Plan to Learn To overcome the fact that he did not know anybody in the music industry, Claude put to use his filmmaking talent. He decided to make a documentary about some techno music and every music DJ who came to San Francisco after moving from Detroit. In a fascinating turn of events, his inability to license songs forced him to make music that sounded like his interviewee’s. By the end of it, he not only got every single piece of information about these DJs. He learned to make the songs that they made, and the rest is history. “My first record was big because I've been bottled up for 20 years waiting to release a huge record.” - Claude VonStroke To hear more about Claude’s story of creativity, entrepreneurship and massive risk-taking, download and listen to the episode. Bio: Barclay Crenshaw (a.k.a. Claude VonStroke) DJ Magazine says he is the best DJ In America Billboard Magazine says his label, Dirty Bird is one of the top 5 Independence Dance Labels Mix Magazine named Dirty Bird the label of the decade He’s also got a critically acclaimed Radio Show and podcast called "The Birdhouse" In this day and age of music cross-pollination, Claude VonStroke sits at the forefront of all that is good, proper and most importantly, fun. VonStroke is just as relaxed in his home studio building beats as he is dropping massive underground records in a room filled by thousands. DJ-wise, his relentless touring of every major city, festival and basement after-party around the world has only enriched his unique perspective on music. As the owner of the record label, DIRTYBIRD, Claude also built an impeccable A&R roster signing acts like Justin Martin, Julio Bashmore, Catz n Dogz, Riva Starr, Tim Green, Breach, Eats Everything, Shadow Child and Shiba San, well before they broke out of their hometown scenes.
May 17, 2019
053 The Difference Between Fact & Stories w/ Dushka Zapata
48:07
Dushka Zapata joins us for another fun and life-affirming conversation. Dushka and Christopher talk about the origins of her soon-to-be-released book, how recounting something differently is valid, and how stories differ from facts. Recounting Things Uniquely Dushka is very aware of her unique thought process that translates into her writing. Oftentimes, her recollection of shared experiences differs from that of other people. She finds this fascinating. Regardless of what other people say, these instances remind her that she has the license to say things in a different way in order to tell a story. She knows it is not some conscious effort but her recounting of things as exactly as she can. “I’ve known for a long time that I look at things differently than other people. I think that's what makes me worth reading—because it's less about what happened but more of my perspective about it.” - Dushka Zapata Different is Valid She will soon be releasing a book about stories from her childhood and her family. She shared some of these stories to her siblings and as expected, they were surprised with the way she saw things. And for such a book, what title can be more fitting other than, This is How I Remember It? Her book not only celebrates the uniqueness of each individual’s perspective but also nullifies the notion that one point of view is superior to another. The memory of a loved one’s passing is generally painful, but for some people like Dushka, it can also be beautiful. “I feel really strongly about the way I remember things. It matters to me about how other people claim that I'm not recounting something right… I think that's a gift. I'm so happy that the way I remember things is like that.” - Dushka Zapata A Thin Line Between Facts and Stories Dushka puts simply the difference between facts and stories through an answer to a Quora question. We often make assumptions about people’s behaviors that seem out of the ordinary. And these assumptions, those add-ons, are usually the stories that embellish facts. Failure to see the difference between the two results in struggles for most people. “It's a wonder we understand each other at all because we look at the world through our assumptions and our insecurities, but I also think that we look at the world through a lot of things that never actually take place.” - Dushka Zapata To hear more about Dushka’s powerful answers to Quora questions, her deeper take on stories and facts, download and listen to the episode. Bio: Dushka Zapata is one of the most prolific and popular writers working today. On question and answer site Quora her work has been viewed over 135 million times. She’s the author of eight best-selling books. Dushka has over 20 years of experience as a senior communications executive in Silicon Valley. When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk. Links: Quora Profile Books on Amazon New Book -  You Belong Everywhere: and Other Things You'll Have to See for Yourself Twitter LinkedIn Quora Answers: Is there an age where it no longer makes any sense to take ballet lessons? My boyfriend doesn't text me first. I have to text him first, and after that, he often doesn't text me back. Why? We hope you enjoyed Dushka Zapata on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 15, 2019
052 Professor Scott Galloway on the Algebra of Happiness
1:08:49
A powerful, researched-based look at happiness with Professor Scott Galloway from NYU. Professor Galloway is one of the most respected voices on the Internet today. He shares how the happiness curve dips in our 20s and 30s, the many "algorithms to achieving a happy life" and why “follow your passion” is the worst advice ever. The Arc of Happiness According to Professor Galloway, the arc of happiness starts off at a peak from the age of 0 to 22, when there’s not a lot of responsibility to deal with. Around 25, shit finally gets real. Everything we have been told is simply not going to happen and handed to us on a silver platter. By the time we’re in our late 20s and 30s, we come to grips with the fact that as a species, we are competitive. We vie for the title of most successful, and when we fail at that, disappointments come in one after the other. At 35-45 years old, we reach the bottom of the smile, where we slowly work our way up once again to a more rewarding life. “The happiest people in the world are probably the people who shouldn't be, and that is, [the] seniors.” - Professor Scott Galloway Algorithms and Equations to Happiness Through his research, Professor Galloway found about 10 or 12 algorithms and equations directly correlated to someone’s happiness. A lot of factors contribute to happiness—financial, geographical and even demographic. For instance, the difference between being poor and being financially secure is enormous in terms of contribution to one’s happiness. After all, money can buy you happiness up to a certain point. Where you choose to settle can also affect your chances at success and opportunities for growth, especially as a young person. “You wanna get to where the snow and the waves are great such that you have the greatest opportunity to be good at what you do.” - Professor Scott Galloway Why “Follow Your Passion” is Bad Advice We have heard it time and again. Any speaker would typically sign off with doing what you love when they themselves achieved financial success through, say, iron ore smelting. And the notion that they are actually passionate about such a thing is utter bullshit. Professor Galloway says that we are most passionate about finding what we are good at and becoming great at it. Only then can we become one step closer to happiness. “The financial and psychological and emotional accouterments that come with being great at something will make you passionate around whatever it is.” - Professor Scott Galloway To hear from Professor Galloway about the state of young men in America today and why love is ultimately the key to being happy, download and listen to the episode. Bio: Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is the author of the Digital IQ Index ®, a global ranking of prestige brands' digital competence. In 2012, Professor Galloway was named "One of the World's 50 Best Business School Professors" (Poets & Quants). Professor Galloway is also the founder of several firms including: L2, a subscription business intelligence firm serving prestige brands; Red Envelope, an e-commerce firm (2007, $100mm revs.); and Prophet, a global brand strategy consultancy with 250+ professionals Professor Galloway was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under the age of 40 "whose accomplishments have had impact on a global level." Professor Galloway has served on the board of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and Berkeley's Haas School of Business. He received a BA from UCLA and an MBA from UC Berkeley. Links: ProfGalloway.com NYU Faculty Bio Twitter Medium TED Speaker Bio Vox Interview Penguin Random House Author Bio We hope you enjoyed Professor Scott Galloway on this episode of Follow Your Different™!
May 14, 2019
051 Should I Start a Business?
7:55
On today’s special episode, Christopher answers a question from a young woman who wants to know whether she should start a business. He touches on two points: the effect of formal education on entrepreneurial success and the distinction between missionaries and mercenaries. Entrepreneurship is Not for Everybody Christopher received an email from a 20-year-old woman thinking about leaving school to starting a business. Perhaps inspired by his own story, she sought out his help. With very few options after getting thrown out of school at 18, Christopher started a business. Entrepreneurship was a way out of a life of struggle for him. However, even a huge proponent of entrepreneurship like Christopher thinks it is not the answer for everybody. “It's an interesting thing that for many entrepreneurs, entrepreneurship is the only root that we have.” - Christopher Lochhead Education Remains Valid for Most The first thing that you should ask yourself when you consider quitting school to start a business is whether you are really ready. True, a lot has been said about success after dropping out and how college is slowly dying. But according to the Kauffman Foundation, adults without formal education are much less likely to be entrepreneurs than their educated counterparts. Research also shows that the more educated you are, the more you are going to make. While the media portrays lots of dropout-turned-rockstar tales, the truth is that most entrepreneurs get some education. “This is coming from a guy who didn't go to school. but I think you need to think twice before dropping out because for most people, school pays off.” - Christopher Lochhead Are You on a Mission? Another question to ask: are you a missionary or a mercenary? Christopher’s buddy Eddie Yoon makes this very important distinction. If you are the latter, then you are going to tap out when it gets hard. There will be massive losery along the way and the disappointments will be huge. Things that will make you want to quit will happen on a fairly regular basis. Being mission-driven, like what most top VCs dub successful entrepreneurs, is the way to charge forward. “Your commitment to the mission is what will get you through the hard parts. And there will be hard parts and the hard parts will be way worse than anybody ever expressed to you.” - Christopher Lochhead To hear more about Christopher’s take on whether you should start a business, download and listen to the episode. Got a question for Christopher? Email him at blackhole@lochhead.com. Link: Quora - What would be your advice for a 21-year-old starting a company? We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 10, 2019
050 Can Sales & Marketing Work Together? with Brian Burns
52:11
On this episode, a no BS leader in the sales world, legendary author and podcaster Brian Burns. Brian and Christopher had a captivating free-range conversation about sales & marketing and they unearth some powerful ideas for how the two can work together and they tackled the always important topic of - sales and marketing alignment. “Certainly in marketing, we've got a lot of shiny objects to play with and what I found working with CMOs is they pick the shiny object who enhance their portfolio versus enhance the company’s position.” - Brian Burns Sales and Marketing Alignment Have you ever run into this issue? Lochhead found some easy ways to get it right where sales and marketing were completely in sync. First is for CMOS to treat the quarterly sales number like it was your 100% responsibility. "If you're the head of sales and I'm the head of marketing and we're working together, it's not your number, it's our number. It's not your company, it's our company." - Christopher Lochhead Breaking the Gap between Sales and Marketing Being in a field is where you will really learn. "I think the misalignment of sales and marketing, generally is the fault marketing.” - Christopher Lochhead To hear more about Brian a no BS leader in the sales world, download and listen to this episode. Bio: Brian Burns is the sales guru in Silicon Valley and a host of two podcasts in the top 15 in business on iTunes, The B2B Revenue Leadership show, and The Brutal Truth about Sales and Selling. He has authored four books on B2B sales and marketing and he has over 25 years of experience. Links: B2BRevenue.com Twitter LinkedIn We hope you enjoyed Brian Burns on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 09, 2019
049 How to Build a Business that Works for your Life with Ever Gonzalez
1:09:26
On this episode, we have a podcaster who is loved by entrepreneurs Ever Gonzalez. Ever and Christopher had a fun and informative conversation about designing business that serves your life, not the other way around, and what he's learned in talking to over 400 success entrepreneurs on his popular podcast. "I would much rather take it a little bit easier and have the things that are important to me my family, freedom, time than to hustle, hustle, hustle and have all the money in the world for what reason." - Ever Gonzalez Outlier On Air Ever had an amazing journey in his life, a great career, and he a successful run as an entrepreneur running a freight management company all starting his podcasting in December 2013. At first, it was strictly for entrepreneurs, but halfway thru it, he became curious with other authors and people that he wanted to know more. He’s enjoyed talking about business and people and now, it has over 422 episodes.   Unpacking Hustle A lot of people today wants to be famous and they are losing money trying to follow this dream because they were hustling. As we get older, we have to step back, think and slow things down in order to get good results. Ever said that he's living a life that he can control, a life that provides him freedom, still makes some money and working on projects that he's passionate about. "Hustle is a no shit, Sherlock. You can go back and look at any book, of what anybody who's ever been successful, it takes hard work." - Christopher Lochhead Finding the Right Pace Most people don't know how to value time and being in balanced is something that is hard to do especially working in entrepreneurial businesses. In reality, what we shared with younger entrepreneurs is that there will be plenty of time and they will be less effective, if they burn themselves out. Remember the point of all of this work is to deign a legendary life, not kill yourself “hustling” According to Ever, he had seen the ups and downs, but it's the mental health that scares him. In a lot of ways, success is about learning to manage you own psyche. To hear more about Ever a podcaster who is loved by entrepreneurs, download and listen to this episode. Bio: Ever Gonzalez is an entrepreneur, CEO, a top podcaster and the Founder of OutlierHQ, a media and events company that provides resources to help entrepreneurs start, grow, and scale their businesses. He is also the host of Outlier On Air, a weekly podcast that interviews Founders, Disrupters, and Mavens. Links: Outlierhq.com Twitter LinkedIn We hope you enjoyed Ever Gonzalez on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 07, 2019
048 How to Make Any Career Creative with Tania Katan
1:02:32
“Every rockstar business needs a punk.” - Tania Katan On this episode, the incredible Tania Katan has a riveting conversation with Christopher about how to put the spark of joy back into work and life, how she overcame breast cancer and how it shaped her life. Tania is a powerful example of someone who “used her different” to make her place in the world. She shares the captivating story of how she went from acting, to working in enterprise technology, to becoming an advocate for women in tech, to becoming a successful author and more. Tania is famous for starting the empowerment campaign #ItWasNeverADress.  "We don't need to be in a job or a field that is uniquely creative in order to be uniquely creative within the work we do." - Tania Katan Authoring Bestseller “Creative Trespassing” Tania wrote the book as a dialogue and a monologue. This reflects the way she holds her book tours and keynote speeches. She lets her audience talk and give her feedback while she listens to them. Real conversations inspire her. When she went to record the audiobook, she brought a photograph of her friends, family and other people who inspire her to the studio. This allowed her to feel that she was sharing her stories with them. Unpacking the Dedication Tania says that she was born as an outsider. She wrote about the reality of her life and how she found a way to use “outsiderness” or “misfitness” to create a value for both companies and the people around her. Her being different is how she makes a difference. "Embracing the fact that we are misfits and we are flawed allows us to actually take risks and know that the outcome is going to be better than ‘okay’." - Tania Katan We Teach When We Most Need to Learn At the age of 21, her breast was removed to save her life. Following this event, she felt less—“other”—until she came to a realization when she became an adult. Nobody is perfect. Being an outsider can be painful for some people, and this is the epitome of irony. Every human being goes through the same dilemma and we all can feel uncomfortable and scared of becoming misfits. This is where Tania’s need and desire to speak for them came from—the need to learn herself. "To be perfect is like to be invisible." - Tania Katan By finding a way to harness her different, Tania is the epitome of “why fit in, when you can stand out”. To hear more about how Tania went from theater to tech industry and how she thinks every rockstar business needs a punk, download and listen to this episode. Bio: Tania Katan is an inspirational speaker, creative consultant and co-creator of the #ItWasNeverADress campaign. She is also the best-selling author of the book, Creative Trespassing. She has been a featured speaker at CiscoLive!, S.H.E. Summit, Business of Software, Expedia, Uber, Etsy, Humana, Google, Amazon, Comedy Central Stage, TEDx, and more.  Links: TaniaKatan.com LinkedIn Twitter TaniaKatan.com/book TaniaKatan.com/audiobook We hope you enjoyed Tania Katan on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 03, 2019
047 B2B Enterprise Tech On Fire with Christopher Lochhead
15:41
On this episode, Lochhead shares some of the amazing things going on in the enterprise tech industry. Enterprise Tech on the Rise Back in 2012, the legendary venture capitalist Jim Goetz of Sequoia made a declaration that tech entrepreneurs were too focused on the consumer world and have ignored the $500-billion market opportunity, which is the enterprise space. Soon after, the Cloud went bigtime—the tipping point for a lot of big innovations.  Bob Evans of the awesome podcast Cloud Wars said that for Q1 of 2019, Microsoft, Amazon and IBM will combine for $23 billion in Cloud revenue. “Twice as many enterprise startups have become billion-dollar companies compared to consumer startups.” – Jim Goetz, Senior Partner Sequoia Capital The Golden Age Over the last 10 years, there has been an acceleration of innovation. According to Lochhead, this is the greatest time in history to be in the tech industry and particularly in the tech enterprise industry. “The enterprise space is—if you’re willing to dig it out, if you’re willing to work hard on it and be smart—it’s less binary than the consumer space. With grit, some intelligence, some great technology and some category design, you can really make something of yourself.”  – Christopher Lochhead Enterprise vs Consumer Tech Companies Rolfe Winkler, the author of the article, The Tech IPO Delivering the Most for Investors, points out that enterprise companies produced a median of 126% stock growth, compared to a median of 15% increase for consumer tech companies.  Consumer tech is a hit business, but it is hard to predict in a way that enterprise tech is not. Christopher also thinks that it's getting tougher to find new niches in the consumer side and startups are afraid of the big players. "Consumer-focused businesses may have more cachet, but technology startups that cater to companies are what is really hot.” - Rolfe Winkler, The Wall Street Journal To hear more about the dynamic enterprise tech industry download and listen to this episode. Bio: Christopher Lochhead is a #1 Best Selling Amazon Author and “Top 30” rated Podcaster. He is a former 3 time public company Chief Marketing Officer in the enterprise technology business where he spent more than 2/3 of his career. He’s been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. He co-authored two best seller books: • Niche Down: How To Become Legendary By Being Different  • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Links: Lochhead.com Twitter LinkedIn Quora.com Instagram Links for Articles and Data Sources: “As Cloud Market Roars, Microsoft, Amazon and IBM Will Total $23 Billion in Q1 Cloud Revenue” WSJ Article Pitchbook Jeff Richards Episode Eric Yuan Episode Vineet Jain Episode 1 Life Fully Lived Conference We hope you enjoyed Christopher Lochhead on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
May 01, 2019
046 How to Crash Your Career with Isaac Morehouse
1:08:15
It’s time to get some deeper insights from our guest, we have Isaac Morehouse. In this episode, Isaac and Christopher had a wonderful conversation on how to start or restart your career. They also talked about how to discover the right role for yourself, how to build the right skills to fulfill those roles and how to get the job of your dreams. Crash Your Career This is the most condensed version that Isaac came up with to get across the same mindset in a way of thinking about career launch. He is very passionate about helping young people so they don't get left behind. The way he processes his ideas is by talking and writing about them that helps him to put his visions of category designs into words. "If I explain it, then maybe there's a big chance that I can build it." - Isaac Morehouse Career Launch This is the first step that we need to focus on in order to have a legendary start. According to Isaac, they are focused on 3 things - discover some roles, build a profile and tailor a pitch. If you can do all those 3 things, it will get a lot easier and you can have an amazing career launch. "Paper credentials aren’t going to launch your career, you’ve got to be your own credential” – Isaac Morehouse Unpacking the 3 Things He compares the idea of, what do you want to be when you grow up to a funnel. Every step in your life, you should be moving in that funnel and people are being trapped because of this. The perfect fit for you is probably something that doesn't exist yet, something that you have never heard of or hasn't been invented yet. The way to get to it is to start experimenting as you will learn by doing it. "The only way to know what is a really good fit is to try anything that is not really a bad fit." - Isaac Morehouse To hear more about Isaac Morehouse, founder and CEO of Crash, download and listen to this episode. Bio: Isaac Morehouse is the founder and CEO of Crash, the career launch platform, and the founder of Praxis, a startup apprenticeship program. He is the author of the wonderful new book called Crash Your Career. Isaac's business was focused primarily not exclusively on younger people in helping them get an amazing start to their career. Some of his blogs are: • The Delicate Art of Listening but not Listening • Life By Subscription • Music as Programming Links: IsaacMorehouse.com Crash.co DiscoverPraxis.com We hope you enjoyed Isaac Morehouse on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Apr 30, 2019
045 Bedtime Stories for Managers with Dr. Henry Mintzberg
54:55
In today's episode, the awesome Dr. Henry Mintzberg sits with us. He unpacks some powerful, provocative and counterintuitive approaches to managing and decision making. He also tells us why he thinks we need less of what he calls, Lofty Leadership. Bedtime Stories for Managers Manager is not a word we hear that often. One of the stories is we can't separate leadership from management. Good managers lead and nobody wants a leader who does not manage. Everyone thinks that they are leadership expert, but for Dr. Mintzberg, people must practice both together to succeed and enhance a community. "Managers are leaders and leaders are managers." - Dr. Henry Mintzberg Community vs. Networking Communities tend to be small as the network can be massive. He compares these two as the first one can be more personal while networks are more on relationships and can be critical. According to Dr. Mintzberg, community is networking. You keep your community small, but your network of communities is across the whole organization. "An effective organization is a community of human beings, not a collection of human resource." - Dr. Henry Mintzberg The Epidemic of Managing without a Soul Have you experienced something where you walk on a certain hotel or restaurant and then 2 minutes later, you can tell if the place is together or not? For sure, some of us can get that feeling and this is what Dr. Mintzberg means when he says there is no feeling in the place. This has been a theme that would come by entrepreneurs, CEOs, and people managing businesses. He said that the best way to manage an organization is by connecting with them. "Managing is about eating scrambled eggs and live your customers’ experience. Connect with them." - Dr. Henry Mintzberg To hear more about Dr. Mintzberg, a Canadian academic and author on business and management, download and listen to this episode Bio: Professor Henry Mintzberg, OC OQ FRSC is a Canadian academic and author on business and management. He is the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, Quebec, Canada where he has been teaching since 1968. Some of his works are: • Managers Not MBAs • Strategy Safari • The Rise and Fall of Strategic Planning Links: HenryMintzberg.com We hope you enjoyed Dr. Henry Mintzberg on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Apr 26, 2019
044 Legendary Sales Culture with Dan Casetta
1:20:58
On this episode, we get to hang out with the incredible Dan Casetta. Christopher had a fascinating conversation with Dan about how to build a legendary culture, powerful ideas in recruiting and training, how to lead a young sales teen, how to change limes while saving dimes and a ton more! Sales Organization Dan ran the Western part of the Cutco's sphere that touches the Pacific Ocean with 5,000 salespeople in it. What he loves about this is they get to impact a lot of young people at the time that are critical in their lives. They get to learn a whole lot of life skills, knowledge, habits and ways of thinking that make a difference for them. “Once you invest time and energy, help them develop and do well, help shape their attitude about the experiences that they have, so that they end up succeeding." Dan Casetta Recruitment and Training They usually start with the people they know, as in, referrals. It is easier for them to train and develop those people that have been personally recommended. The training is critical and the method of recruiting precedes the training as well. According to Dan, once the summer is over and school starts, they continue to work with these young people to support their needs. They also have what they call Leadership Academy, where the trainees continue to gain more skills and knowledge that will help them to lead the team. “We judge people based on attitude, not necessarily based on what part of the town they live in or their background." – Dan Casetta Changing Lives At a very young age, Dan was exposed to the concept of personal development. As he grew up in the business, a large part of the training and development that he did is to help people with their lives. They teach topics and ideas that are just not related to selling Cutco, but also develop each person in his organization as humans, as people. He created this environment of personal growth in his organization and became successful in this kind of field. “Help people with their lives, not just their jobs." – Dan Casetta To hear more about Dan, a sales leader and business and life coach, download and listen to this episode. Bio: Dan Casetta is a record-setting sales manager, business & life coach, national speaker, culture shaping executive and a longtime member of the Cutco. He is also one of the best-selling authors of the book, Success Starts Today with the famous Jack Canfield, author of the “Chicken Soup for the Soul” series. Some of his blogs are: • Your Words Matter • The Magic Secret (Part 1 and 2) • Decision-Making: Insights to Help You Make Better Choices • How Much Does It Cost? • Why Me? Links: DanCasetta.com LinkedIn We hope you enjoyed Dan Casetta on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Apr 23, 2019
043 The Miracle Equation with Hal Elrod
1:05:44
Today, one of the best-selling self-help authors of all time, Hal Elrold sits with us. We unpack his brand new book, The Miracle Equation and talk about his life-changing story after beating cancer. Listen and believe that miracles do happen. Miracle Equation Hal created this equation 6 years prior to the Miracle Morning as a concept that he has been practicing and teaching in a company that he worked for. This is the formula that he used to beat cancer. Anything is possible, but possible is not enough to get us up in the morning. His unwavering faith and extraordinary effort are his biggest decisions that helped him achieve his goal. “The miracle equation is not a one-time decision to achieve a one-time goal. It's a fundamental way of living, a way of bringing fate. It is the fundamental lens to which you approach all of your life's challenges and all of your opportunities, goals and dreams.” - Hal Elrod Possible to Probable The voice of self-doubt and fear is what overrides us. According to Hal, we have to replace fear with faith. Stepping out on faith is how he closed the gap and by reinforcing that which he called the "Miracle Mantra". "You don't have to believe you can achieve the goal in order to keep moving forward and ensure you achieve the goal." - Hal Elrod Unwavering Faith Developing the quality and characteristics of a person is what we need to focus on. For as long as there's effort and by maintaining unwavering faith, regardless of what the result is, we can achieve anything. This is not a one-time decision. It is a fundamental way of approaching our life in every challenge we encounter and in every goal that we set. "The highest benefit that you can get from setting and pursuing a goal is not to hit the goal. It is who you become on the journey toward the goal by giving it everything you have no matter what." - Hal Elrod To hear more about Hal, one of the best-selling self-help authors of all time, download and listen to this episode. Bio: Hal Elrod is one of the highest keynote speakers in America, a top podcaster, and creator of one of the fastest growing and most engaged online communities in existence. He is also one of the most inspiring authors of one of the highest rated, best-selling books in the world, The Miracle Morning. Some of his works are: • Achieve Your Goals podcast • Best Year Ever Blueprint • (10 books) of The Miracle Morning book series Links: HalElrod.com Twitter Instagram We hope you enjoyed Hal Elrod on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Apr 19, 2019
042 The Future with Mark Pesce
58:29
In today’s episode, we hang out with a leading futurist Mark Pesce. He and Christopher discuss how smart the world is, why we should not be afraid of the future, how the next ten years will play out and how technology will transform our health and well-being. Path to the Future People get blindsided, uncontrollable and scared of what the future holds. We tend to give up when we feel that everything is not falling into place. Mark wants to show us that there is always a path through. We have always had this path. All it takes is looking at our past and the clues to help us understand how we are going to find our . “People come out of that with the sense of urgency that there is something that they can do, something that they can be that allows them to have not just a stake in the future, but a capacity to keep up with that future.” – Mark Pesce Fear Because of Change According to Mark, kids these days are so different because of their experiences. We ask ourselves why the world is changing and why we can’t keep up. The idea of fear in us is because of change. And it is something that can be tolerated as we have the capacity to learn from one another. "We like to master things and we don't like it when those things change from underneath us because it makes us feel like we're losing on mastery." - Mark Pesce A Smarter World The world is getting smart. There are apps, computers, electronics, high speed mobile Internet and sensors everywhere. Mark said that over the span of 40 years, all we have done is to learn how to take all the principles that are embodied with all of these. We have such connections, wiring and intelligence of the world that when we look at it one way, it seems very threatening. It can seem that the world is going to be so smart and would not need us anymore. But we should always remember that a machine can be dumped a million times faster than a human can. “The challenge and pressure for us is can we get smart at the same pace the world is getting smart?” - Mark Pesce To hear more about Mark, the leading futurist, download and listen to this episode. Bio: Mark Pesce is a leading futurist, author, entrepreneur and innovator.  He is an award-winning columnist for The Register and producer and host of This Week in Startups Australia. Mark invented VRML, the standard for 3D on the Web and a core component of MPEG-4. He also authored 6 books including: • VRML: Browsing and Building Cyberspace • The Playful World • The Last Days of Reality Links: MarkPesce.com Twitter @mpesce LinkedIn @markpesce We hope you enjoyed Mark Pesce on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Apr 17, 2019
041 Designing a Legendary Life With the Man Who “Saved Metallica” Phil Towle
1:08:57
Today, the incredible performance coach Phil Towle sits with us for his very first podcast. He and Christopher have a very big, deep and adult conversation about life design, crisis and failures, building relationships and loads more. Hold tight, this dialogue gets very personal. Break Down to Break Out One of Phil’s approaches in coaching is called the 'Breakdown as a Breakout Opportunity'. He normally starts by asking clients what they're going through and from there, he can get a picture of what that means to them. Phil sees this as a breakthrough opportunity. He takes crises as chances to look back since those that we have personally experienced can be the most catalytic. "The crisis may be in some ways more about my resisting change, getting out of comfort zone and doing something that I need to do to go forward than anything else.” - Phil Towle When Crises Arise Phil sees a crisis as very personal as we have to look at our part in the challenge. To deal with it, we need to slow the process down rather than focusing and having the desire to change in an attempt to make life better. We should ask ourselves, “How did I co-create this? What's my part of the conflict?” Once identified, we can then position ourselves to make the change. Do we cut and run or do we persevere? "We co-created crisis out of necessity because we need to make a change, some kind that we're resisting.” - Phil Towle Relationships Founded on Authenticity Building relationships, whether short-term or long-term, do not have to be hard. If we continue to create authenticity in our interactions, we build a kind of intimacy that makes it easier for us to do so. The best way to approach it is to have the desire to make sure that you maintain present interaction in a way that is meaningful. Have the openness of someone that is constructing a long-term relationship and make sure that you and the other party are honest with each other. Invest in the quality of the experience so that in the case that things go downhill and you decide to abandon the relationship, you will constructively move forward. You will take each other with you and the relationship practically never stops. “When I'm not constructive, or when I start to build expectations of how I want you to be, then our relationship is misshapen. It takes on a different form that's likely to end in some kind of trauma because I haven't respected you. I made you a conformer or tried to make you conform to my agenda.” - Phil Towle To hear more about Phil's take on crises, mental health and failures, download and listen to this episode. Bio: Phil Towle defines “performance coaching” as a proactive psychological strategy that facilitates making your best better. Phil works with “Difference makers” committed to using their God-given talents to fulfill their highest possibilities, and those around them determined to transform each hardship, setback and self-imposed limitation, into superior achievement. His clients include: Metallica; Dick Vermeil (Superbowl Winning Coach with St. Louis Rams); Bill Romanowski (Professional Athlete); Rascal Flatts; Tom Morello (musician with Rage Against Machine/ Audioslave/ Nightwatchman, and Human Rights Activist) Links: PhilTowle.com Metallica documentary featuring Phil Towle working with the band:“Some Kind of Monster” We hope you enjoyed Phil Towle on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Apr 10, 2019
040 Veteran Mental Health w/ Duane France
1:11:29
For the second installment of this 3-part series on mental health and well-being, US combat veteran turned mental health counselor, podcaster and author Duane France joins Christopher. They share a powerful conversation about living a life of service, the challenges faced by veterans who leave the military and the power of having purpose and meaning. “The military's purpose is not to kill and destroy. It's to protect and preserve.” - Duane France On Veteran Stereotypes When asked about what he would want the average American to know about the people in the military, Duane said that they are just like everybody else. Sadly, people like to stereotype the military veteran in three ways. One, some would think of the veteran as a berserker suffering from PTSD. Sometimes, other people treat them as victims that need taking care of for the rest of their lives. And then there is the stereotype as a hero. “There’s just a lot of stereotypes that go along with especially current era military… and it’s just simply not true.” - Duane France Not So Different All veterans want is for people to understand what they live through. Duane’s clients would say that they want people to know what they experience and to hear their stories. But at the same time, they don't know how to tell these, feeling like no one can really understand the struggles of a veteran. To help a military veteran reintegrate into civilian life, it is best to not treat them differently. They want to be seen not as victims or as villains, but as the average American with interesting stories. Finding Purpose After Service No matter how unique their stories go, veterans will always struggle to regain their footing on civilian soil. The transition is the hardest part, but with the help of people around them, they can achieve a new purpose. Some of them can even become amazing and legendary entrepreneurs. “When we leave the military, we wanna find a place for ourselves in the world. We wanna find purpose and meaning in our lives because what we did was really meaningful.” - Duane France To hear more about the separation of war from the warrior and why veterans make great entrepreneurs from Duane, download and listen to the episode. Bio: Duane K. L. France is a combat veteran of both Iraq and Afghanistan, as well as a mental health counselor practicing in the state of Colorado. He’s the host of the HEAD SPACE AND TIMING podcast and the author of Combat Vet Don't Mean Crazy: Veteran Mental Health in Post-Military Life. Links: Veteran Mental Health Twitter Combat Vet Don't Mean Crazy We hope you enjoyed Duane France on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Apr 05, 2019
039 Mentally Strong Women w/ Amy Morin
1:07:09
On this first episode of a 3-part series on mental health and well-being, the mega-popular therapist, writer and speaker Amy Morin sits with us. She holds a powerful conversation with Christopher about how women can be super successful, why self-doubt can be a good thing and the power of true vulnerability. “It's okay to be a mentally strong woman who doesn't act like a mentally strong man.” - Amy Morin Women on Criticism and Rejection Amy studied a lot for her new book. She found out that women tend to treat rejection and criticism as if they were the same thing. Walking the path towards mental health and success is not letting others limit one’s potential. We must learn to take criticism where it comes from and separate criticism from people without stakes on our game. Studies also show that when people criticize you, they are likely telling you how they feel about themselves. When Confidence Becomes Dangerous According to Amy, people fail to recognize how dangerous confidence can be. Being completely confident that everything would work out without a hitch sometimes leads to some really poor decisions. “A lot of the mistakes we make are because we're overconfident about our abilities and we underestimate how tough the challenge is gonna be.” - Amy Morin Nobody jumps on Get Rich Quick schemes unless they are 100% sure that nothing will go wrong. It goes to show how self-doubt can be used to one's advantage. Embracing Your Self-Doubt Self-doubt can sometimes stop us on our tracks towards success. Being less confident about one’s attributes and qualities is only natural, but self-doubt doesn’t have to be a bad thing. Studies on how students predict their performance on tests show that those who are confident about acing their tests are likely to do worse than those who show some doubt. This is mainly because they turned their self-doubt into effort and studied harder. "Having a little self-doubt means, 'I have to put in more effort, I have to study for this, I have to prepare, I have to sharpen my skills.' And it keeps you on your toes." - Amy Morin Owning One's Vulnerability We sometimes liken vulnerability to weakness. But to become mentally strong, we need to embrace its true power. “To really be vulnerable, you have to let people know that you struggle with things, that you're not really okay sometimes.” - Amy Morin Having the means to open up about our own vulnerabilities to the world has made it easier to embrace. But being vulnerable is not something that we should necessarily announce on social media all the time. Sometimes embracing it means having a private conversation between you and a loved one. To learn more about the secrets to women's success and Amy's take on the #MeToo Movement, download and listen to the episode. Bio: Amy Morin is a licensed clinical social worker, psychotherapist, and a lecturer at Northeastern University. The Guardian dubs her as the “self-help guru of the moment." Forbes refers to her as a “thought leadership star.” Her knowledge of mental strength stems far beyond her professional experience. She’s experienced a series of losses in her personal life that gave her first-hand insight into the strategies that build resilience. In 2013, her article 13 Things Mentally Strong People Don’t Do was read by over 30 million people around the world. Her best-selling book, also called, 13 Things Mentally Strong People Don’t Do, is being translated into 25 languages. Her newest book, “13 Things Mentally Strong Parents Don't Do: Raising Self-Assured Children and Training Their Brains for a Life of Happiness, Meaning, and Success” is a sensation. Amy’s advice has been featured by a number of media outlets, including Parenting, Time, Fast Company, Good Housekeeping, Elle, Business Insider, Cosmopolitan, Success, Oprah.com, Health, Fox News, US News & World Report, and The Washington Post.
Mar 29, 2019
038 Kerri Walsh Jennings Volleyball Legend: An Inspired Life
1:44:07
What drives a five-time Olympian? Today, we hear from the true legendary champion Kerri Walsh Jennings. The best beach volleyball player in the world sits with us for a conversation all about drive and inspiration. "My bronze completes me. My dark side completes me... You need to have both." - Kerri Walsh Jennings Discipline Liberates and Consistency Feels Great One of Kerri’s favorite quotes is Jocko Willink’s “Discipline equals freedom.” A lot of high-performing people get either flak for being so disciplined or pity for being “punished”. But discipline liberates and allows Kerri the space to breathe and accomplish things. Discipline is all about showing up and doing what it takes on the daily. And it is as beautiful a word as competition despite the negative connotation often attached to the two. “It makes me feel good to be consistent and to do the hard things when things are hard and to do it until they're done.” - Kerri Walsh Jennings Love for Winning Always Wins Like most athletes, Kerri loves winning. But her relationship with it is as unique as it could get. The joy of winning motivates and inspires her more than the pain of losing. People would often say that losing motivates them, but Kerri thinks that losing is like a chronic injury or a weight on one’s shoulders. It gets into your psyche in a way that drives you crazy. It is a toxic feeling despite the positives to it. “I love winning more than I hate losing, which I think is why I'm still going.” - Kerri Walsh Jennings Feeling at Home in the Olympics With her veteran status in the Olympics, one would think that she felt the pressure of having basically the entire world watching her either win or lose. But not once has this ever occurred to Kerri. The Olympics is fun, and she has always found it helpful to create a bubble around her to make her feel safe and not get caught in the noise. She has found her home in the Olympics, and not even the millions of spectators would take her off her game. To hear more about Kerri’s distinction between inspiration and motivation and a whole lot more, download and listen to the episode. Bio: Kerri Walsh Jennings has been called, “the Best Beach Volleyball Player in the World”. Kerri is a five-time Olympian, three-time Olympic gold medal winner, and a one-time bronze medalist. She is the beach volleyball career leader in career wins. And Kerri is half of what has been called "the greatest beach volleyball team of all time," with her longtime partner Misty May-Treanor. She is currently training and competing with her partner Brooke Sweat to compete in the 2020 Games in Tokyo. Walsh Jennings is also an entrepreneur. She is the founder of p1440,  a beach volleyball event series launched in September 2018 with eight events in the 2018–2019 season, showcasing the best in women’s and men’s beach volleyball from around the globe. Links: p1440.com Instagram Twitter Facebook Wikipedia Parade - Three-Time Gold Medalist Kerri Walsh Jennings Says Change Is a Process—and an Opportunity VICE Sports - What Makes Kerri Walsh the Best Beach Volleyball Player in the World?  We hope you enjoyed Kerri Walsh Jennings on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Mar 22, 2019
037 How to Make Your Place in the World w/ “The Three Foot Giant” Dr. Sean Stephenson
1:16:19
Is it possible to live multiple lives in this lifetime? Today, the three-foot giant Dr. Sean Stephenson joins us for a wonderful conversation on growth, purpose, and a lot more. Continuing to Grow Even after achieving his stature as a public speaker, Sean admits that he’s still growing. He was in business with his father for 22 years and didn’t leave home until he was 31. Perhaps owing to his severe physical disability, he was very close to his family. His home life was wonderful, but as he got older, it got more difficult. Being in the same roof with his family, he always had a group thinking and felt like he was curbing himself. So he decided to go through a very painful business breakup and step out into the world. Learning to Walk We can’t read the label inside the jar. Sean didn’t know how much he was holding back his own opinions or how much he was fully being himself. But when he moved and broke away, he started seeing how there were new levels and layers to him. The stark differences between his and other people’s experiences growing up shocked him. After all, he was used to a culture where not doing what the family wants equals being a renegade. “I have decades and decades of education where I help people through their pains and their problems. But in some ways, I'm still learning to walk myself, learning to navigate this world, and I'm loving the experience of making mistakes.” - Dr. Sean Stephenson Breaking the Mold It personally sickens him to think that some people would want to live the same life a hundred times over. To continue his self-discovery, he would reorganize his life every five years or so. He wants to look back on the past five years with a stack of embarrassing mistakes to learn from. Sean confesses that he wouldn’t hang out with his younger versions with interests that wouldn’t necessarily appeal to him now. He loves himself all the more for it. And he can only wish the version of himself five or ten years down the road would feel the same way with the present. “Maybe there's a wrongful belief out there that the version of you will always be the same as you get older but I don't agree with that. I'm constantly breaking the mold and starting over and trying new things and figuring out what do I believe in.” - Dr. Sean Stephenson To hear about why purpose is sexy and how Sean turned his "disability" into a competitive advantage, download and listen to the episode. Bio: Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18). Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world. Since 1994, his powerful message has been heard at live events in nearly all 50 states and in 16 countries. Sean has presented at hospitals, universities, prisons, and to companies such as Nike, Whole Foods, Zappos, Walmart, and Sharp Healthcare. He has shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and his Holiness the 14th Dalai Lama. Sean has appeared on everything from The Oprah Show to Jimmy Kimmel, in addition to online videos with tens of millions of views. The Biography Channel produced an hour-long feature on his life called, Three Foot Giant. Mindie Kniss & Sean Stephenson his international best-selling book, Get Off Your “But”,  has been translated into over a dozen different languages. As a board-certified therapist, and doctor of Clinical Hypnosis, Dr. Stephenson sees clients in a unique 12-hour session that gets to the root of their fears, excuses, and insecurities. Each year Sean hosts live events and group coaching programs to mentor individuals in the art and business of public speaking. When Sean isn’t working he can be found in the gym, playing NBA 2K with his friends,
Mar 20, 2019
036 Loonshots The Power of Crazy Ideas w/ Safi Bahcall
1:38:24
How can structure drive culture? On today’s episode, the amazing author of Loonshots Safi Bahcall unpacks the reasons why we should pay attention to the structure of an organization to achieve success. Learn how crazy people and ideas lead to breakthroughs, and so much more. Is It Really Culture? When Safi first became an entrepreneur, he read every article and book he could find on various subjects like how to become a good leader and build great teams. All those things sounded good, but after a while, he got hungry for something more solid. “I was trying to understand if there was some science to this. If there was something else besides just culture.” - Safi Bahcall He observed that companies with completely different cultures would succeed, while those with the same cultures failed. There are elements of culture that are very important. But is it really the culture that drives the success of an organization? Structure Eats Culture for Lunch Christopher shares that there are successful companies with the “biddings will continue until morale improves” culture. Then there are other successful organizations that adopt an “everybody loves each other” culture. From this standpoint, there seems to be no such thing as a culture that works and a culture that doesn’t. “Well, there’s a saying in business that says, ‘Culture eats strategy for breakfast.’ What I would add is that ‘structure eats culture for lunch.’” - Safi Bahcall It appears that structure enables exponential differences in organizations in a way that culture doesn’t as much. Structure Drives an Organization’s Culture To exemplify, Uber had an outlier incentive system. Nobody wanted to work on other people’s project because of the 8X incentive that successful project proponents could earn. No matter how many times teamwork was encouraged, nobody would actually get into it. But when the team-based incentives began to roll out, the culture changed. People were rewarded based on team performance. This perfectly sums up how structure eats culture for lunch. “It means that underlying structure can drive the culture, rather than the way around.” - Safi Bahcall To hear about how water molecules relate to business structure and how genius and serendipity need to meet to produce breakthroughs from Safi, download and listen to the episode. Bio: Safi is a second-generation physicist (the son of two astrophysicists) and a biotech entrepreneur. He received his BA summa cum laude from Harvard and his Ph.D. in physics from Stanford, where he worked with Lenny Susskind in particle physics (the science of the small) and the Nobel laureate Bob Laughlin in condensed matter physics (the science of the many). He was a Miller Fellow in physics at UC Berkeley (the school of the many). After working for three years as a consultant for McKinsey, Safi co-founded a biotechnology company developing new drugs for cancer. He led its IPO and served as its CEO for 13 years. Safi has presented at approximately 130 banking conferences, investor events, and medical meetings around the world, as well as at leading academic institutions including physics, mathematics, or medical departments at Harvard, MIT, Stanford, Princeton, UC Berkeley, Caltech, Cornell, Bell Labs, Dana-Farber Cancer Institute, Massachusetts General Hospital, Rockefeller, and the Weizmann Institute of Science in Israel. He lives with his wife, two children, and roughly 37 Gerald + Piggie books in Cambridge, MA. Links: Bahcall.com Twitter We hope you enjoyed Safi Bahcall on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Mar 19, 2019
035 The Legendary Ken Blanchard
1:16:01
Why does great service come from the heart? On today’s episode, Christopher sits with his hero Ken Blanchard. One of the greatest authors of all time shares why legendary customer service matters, the power that true servant leadership holds, and so much more. Exemplifying Simple Truths Christopher has personally looked up to Ken since reading the life-changing book, The One-Minute Manager. When he dropped out of school and had to seek other ways of learning, Christopher turned to the book that he has given to many others in return. Simplicity marks everything that Ken writes and teaches. The living legend has written over 60 books, with a new one inspired by the story of Johnny the Bagger, The Simple Truths of Service. “My mission statement is to be a loving teacher and example of simple truths.” - Ken Blanchard Great, Simple Service Everyone can make a difference in customer service without having to do anything complicated and by simply reaching out to customers and making them feel important. Great service that makes a difference comes from the heart. However, the human ego often sends people off track of being servant leaders. Ego gets in the way of service in two ways. One is through false pride or the “more than” philosophy, where you act like you’re better than everyone else. And then there is fear or self-doubt, where you have a “less than” philosophy. “A lot of people say, ‘That's an ego problem?’ Sure, you focus on yourself.” - Ken Blanchard on self-doubt Writing for People Growing up, Ken's parents instilled in him the value of staying grounded. When he became president back in junior high, his father reminded him that great leaders are great because people respect and trust them. His mother also taught him to neither think himself beyond others nor let others think they’re above him. He has had a lot of valuable learnings in life. And all these motivate him to continue writing books. “I just love learning for people.” - Ken Blanchard To hear more about service and being yourself from Ken himself, download and listen to the episode. Bio: A prominent, sought-after author, speaker, and business consultant,  Dr. Ken Blanchard's friends, colleagues, and clients characterize him as one of the most insightful, powerful, and compassionate individuals in business today. Ken is one of the most influential leadership experts in the world and is respected for his years of groundbreaking work in the fields of leadership and management. He is also the co-founder and Chief Spiritual Officer of The Ken Blanchard Companies, an international management training and consulting firm that he and his wife, Margie Blanchard, began in 1979 in San Diego, California. Ken received a master's degree from Colgate University and a bachelor's and Ph.D. from Cornell University. Ken spends time as a visiting lecturer at his alma mater where he is a trustee emeritus of the Board of Trustees. He also teaches students in the Master of Science in Executive Leadership Program at the University of San Diego. He has received many awards and honors for his contributions in the fields of management, leadership, and speaking. The National Speakers Association awarded him its highest honor, the "Council of Peers Award of Excellence." He was inducted into the HRD Hall of Fame by Training magazine and Lakewood Conferences, and he received the Golden Gavel Award from Toastmasters International. Ken also received The Thought Leadership Award for continued support of work-related learning and performance by ISA—The Association of Learning Providers. Ken has been inducted into Amazon's Hall of Fame as one of the top 25 best-selling authors of all time. The business school at Grand Canyon University bears his name. An avid golfer, Ken belongs to the Loch Lomond Golf Club in Scotland. Links: KenBlanchard.com Twitter We hope you enjoyed Ken Blanchard on this episode of Follow Your Different...
Mar 15, 2019
034 Mindfulness and Music: Julianna Raye
1:26:55
Why does being present mean losing oneself? On today’s episode, mindfulness guru Julianna Raye shares an insightful conversation with Christopher. Learn how you can apply your attention in ways to truly make your life effective. Mindfulness and Being Present Mindfulness practice entails knowing how to apply your attention through optimal ways. Understanding where to focus one’s attention alleviates even a simple headache. Opening up to the experience as it is happening will help release the pain, even if not always. It turns out, there are two ways by which you can handle pain. One is to turn towards the pain and directly work with it or to anchor away from it. And it matters to be present in the situation in order to find a way to deal with it. “I like to define what it means to be present in a way where people can actually understand how to do it—if they wanna do something.” - Julianna Raye on being present Three Skill States There are three skill states to consider to achieve mindfulness: concentration, sensory clarity, and equanimity. Julianna says that these are naturally-occurring. And they come up in life all the time, associated with the most fulfilling moments. “The key is a lot of people don't know that those heightened states—those skills—you can develop them and then they're transferrable.” - Julianna Raye On Concentration When you achieve concentration, you get to spend more time focusing on what matters to you and less time being pulled into distractions. Nobody succeeds without figuring out how concentration works. “Concentration is the ability to focus on what you choose.” - Julianna Raye Christopher says that it's interesting how you lose yourself in concentration. This means that the more present we are for us, the less alive we are. And the less present that we are, the more alive we are. “It's this amazing dichotomy to me that when we lose ourselves the most is when we're alive the most.” - Christopher Lochhead To hear more about the other skill states that affect mindfulness from Julianna herself, download and listen to the episode. Bio: Julianna is devoted to deepening people’s understanding of research-supported mindfulness and empowering anyone to guide others in its practice. She has been training individuals and groups in the Unified Mindfulness system for nearly two decades. Julianna is also a founding member of Brightmind Meditation, LLC—the developer of the Brightmind mindfulness app. She also consults and offers private coaching, onsite and online mindfulness training. She has had more than 100 weeks of immersive silent retreat training in both the mindfulness and Zen traditions. Through these, she has completed over 12,000 hours of formal practice. Along the way, she has participated in research including a UCLA study comparing long-term meditator’s brains with those of non-meditators. She also designed and led the training for a workplace research study carried out under David Creswell, Ph.D. And that study showed positive outcomes with regards to improved employee well being and lower stress. Links: UnifiedMindfulness.com Unified Mindfulness Immersion Twitter JuliannaRaye.com We hope you enjoyed Julianna Raye on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Mar 13, 2019
030 Outer Order, Inner Calm w/ Gretchen Rubin
1:09:03
How do you become happier in life? On today’s episode, four-time New York Times bestselling author Gretchen Rubin joins us for a fun, insightful conversation. How do you turn feeling envy and lying into tools for our own growth? Relationships for Happiness There are two ways to achieve happiness, depending on the mental framework that you use. One of which is that to be happy, we need to have enduring, intimate bonds. “Ancient philosophers and contemporary scientists would agree that relationship is key to happiness.” - Gretchen Rubin We have to feel like we belong, be able to confide a secret, get support, and give support. Anything that broadens or deepens our relationships is something that would make us happier. When we look at people who say they’re happier, they tend to have more relationships. Self-knowledge is also Key From a different vantage point, you can also say that the key to happiness is self-knowledge. We can build a happy life on the foundation of our own nature, interests, values, and temperament. “It's really by knowing ourselves that with this knowledge we can shape our lives to better reflect what is true for us.” - Gretchen Rubin It should be fairly easy to know oneself when you hang out with yourself all day long, right? But the truth is that it’s not very easy at all. This stems from how we sometimes wish that we were different from who are or from how we are different from what other people expect or want us to be. Envy and Lies are Helpful Gretchen is keen on finding questions or indirect ways to help us understand ourselves better. For instance, whom do we envy? People don’t want to admit they feel it, but envy is actually helpful because it shows us what we wish we had. Another question we must ask ourselves is, what do we lie about? Oftentimes when we lie, what we do doesn't match up with what our value is and this is really important information to reflect on. “The fact that you're not being truthful about it means that somehow, you're not comfortable with what your real answer is and that's a sign—hey, maybe I need to get my actions and values into better harmony.” - Gretchen Rubin To hear more about how we can achieve inner calm and peace from Gretchen, download and listen to the episode. Bio: Gretchen Rubin is a writer who relentlessly explores human nature to understand how we can make our lives better. She believes there’s no one-size-fits-all solution for becoming happier, healthier, more productive, or more creative; when we know ourselves and what works for us, we can change our habits and our lives. She’s the author of the bestselling books (The Happiness Project, Happier at Home, Better Than Before, The Four Tendencies), And she hosts the award-winning podcast Happier with Gretchen Rubin, The New York Times calls her “the queen of the self-help memoir.” Links: GretchenRubin.com We hope you enjoyed Gretchen Rubin on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Mar 05, 2019
029 Legendary Marketing Lightning Strike Dave Gerhardt Drift
53:08
In this follow-up to Episode 20 with David Cancel (DC) the founder and CEO of Drift,  Christopher talks with Dave Gerhardt (DG), the head of marketing for Drift and fellow podcaster. They are co-authors a of brand new, number one best-selling book called Conversational Marketing: How The World's Fastest Growing Companies use Chatbots to Generate Leads. In this episode, we unpack how Drift is designing a new category and we go deep into the strategies and tactics Drift is using and how they executed this most legendary lightning strike centered around the new book. If you're into marketing, there's a ton of gold in this episode.  You'll get insight into how to get a massive amount of attention for your category, brand and point of view.How to execute an approach called the Multiplier Effect so that each component of your marketing mix multiplies the value of the other components.How to make your company and your category undeniable. And, how to do my favorite kind of marketing which causes your competition to have emergency board meetings. "Whether the (category) name is sexy, good or not, you have to name it." - Dave Gerhardt  Almost two years ago, Dave was introduced to Christopher through his book after Sequoia invested in Drift, Pat Grady sent him five copies of his book Play Bigger and said he needed to read it. Dave was blown away that how much was in the book was what they were doing without really talking about it. Play Bigger clarified what they were working on. Hurdles to Overcome The team at Drift knew they were building a category but didn't' really know about category design. During their efforts to write the book and get a publisher, Dave and David discovered that thing, that category that they were building meant nothing until they named it. "In order for us to win, we need to elevate the category of Conversational Marketing." - Dave Gerhardt They had a little traction but not enough. They needed a following, big investors, and the social proof. Fast forward to early 2018. They spent the year writing the book and published on January 30, 2019. After a month, it's a top 20 business book in the US and in the top 1.5% of all books being sold on Amazon.  Why Competition is Good In order for the book to succeed, Dave wants competitors and people in the conversational marketing space. They don't want people to just think of Drift when they think of conversational marketing.  Dave compares it to a part of Play Bigger. Apple didn't invent the tablet but they created a category that elevated it. That's Drift's goal; to elevate the category of conversational marketing. To hear more about Dave's legendary marketing strike, download and listen to the episode. Dave Gerhardt Bio: Dave Gerhardt is a B2B marketing leader, brand builder, and copywriter. As VP of Marketing of Drift, he's helped grow Drift from $0 to over eight-figures in revenue in just two years, and his work has been featured in 100+ news sites and publications, including Forbes, Fortune, Inc., Entrepreneur, TechCrunch, and Harvard Business Review. He also co-hosts the popular Seeking Wisdom podcast with Drift CEO David Cancel, and he's the co-author of the definitive book on Conversational Marketing. Links:LinkedinDrift.comPodcast: Seeking WisdomiTunes Seeking Wisdom We hope you enjoyed Dave Gerhardt on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Mar 01, 2019
028 Dorie Clark Reinvent You
1:06:41
What exactly does reinventing yourself entail? Expert Dorie Clark joins us today for a conversation about designing one’s new identity, why social proof matters, and a lot more. Winning Over the Team To reinvent oneself means giving in to the want to go toward a certain direction. Once you figure this out, you also need to realize that a lot of the process is about winning over the internal team. Who you surround yourself with as you begin reinventing yourself matters a lot. “Ironically in the reinvention journey, the people closest to you are gonna be the least supportive initially.” - Dorie Clark People you’ve built relationships with are more tied to who you’ve been than you are. They come from a good place, not to mention that they have the most at stake in this reinvention. You need to develop a strategy to help them understand your intentions and see your determination. The Power of Dormant Ties Since reinvention involves established relationships with people, you must also grasp the concept of ties. These include strong, weak, and dormant ties. Dormant ties come from strong bonds shared with people who have gone off in directions completely separate to yours. Dormant ties can be particularly powerful when rekindled, especially with the positive connection and thoughts that come with them. That you have some form of contribution to each other’s success makes it a lot easier when you reunite. With ties like so, you will find people to root for you in your process of reinvention. Creation of Content The other key component is proof that you can muster to support your new identity. People are skeptical, and you have to hammer it home that you are serious about them. This is where content creation around your new subject area comes into play. “It’s a way of simultaneously demonstrating your expertise. It enables you to have a networking vehicle. It allows you to create these sustained reminders.” - Dorie Clark To hear more about Dorie’s expert advice on reinvention, download and listen to the episode. Bio: Dorie Clark is “an expert at self-reinvention and helping others make changes in their lives,” says The New York Times. She’s an adjunct professor at Duke University and a bestselling author. Her book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. Magazine. She’s also a regular contributor to HBR. Links: DorieClark.com Twitter LinkedIn We hope you enjoyed Dorie Clark on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Feb 27, 2019