Marketing Mistakes (And How To Avoid Them)

By Stacy Jones

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store.


Category: Business

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 0
Reviews: 0

Description

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

Episode Date
How to Market in the Hemp and Cannabis Industry with Mike Pachan | Mountain Made
40:25

In this episode, Stacy sits down with Mike Pachan, who is the CEO of Mountain Made, a CBD and lifestyle brand in Colorado, as well as the founder of M Pachan Ltd. The two discuss how the hemp and cannabis industry can market themselves within the limited legal options available that are caused by regulations.

Sep 15, 2020
How Your Mindset Drives Success with Kim Ades | Frame of Mind Coaching
39:43

In this episode, Stacy sits down with Kim Ades, who is the President and founder of Frame of Mind Coaching.  The two discuss Kim’s unique philosophy on thought mastery, and how she uses this to coach her clients and help them shift their thinking to yield successful results.

Sep 08, 2020
Quieting Your Mind with Matthew Ferry | Matthew Ferry International
30:22

In this episode, Stacy sits down with Matthew Ferry, who is the founder of Matthew Ferry International, as well as an executive life coach, spiritual teacher, and best-selling author.  The two discuss why it is important to learn how to quiet your mind in order to maximize your creativity, productivity and success.

Sep 01, 2020
The Importance of Strategic Storytelling with Lynne Golodner | Your People
29:05

In this episode, Stacy sits down with Lynne Goldoner, the founder and Chief Creative Officer of Your People, a marketing and public relations company that uses strategic storytelling to help companies and organizations grow.  The two discuss how important it is for a company to find its story and purpose in order to help build their brand awareness and grow their bottom line.

Aug 25, 2020
Looking and Sounding Like a Pro on Camera with Maria Ngo and Ray DuGray | VegasNET Media
45:17

In this episode, Stacy sits down with Maria Ngo and Ray DuGray, who are the hosts and executive producers of the Las Vegas celebrity talk series, THE STRIP LIVE, as well as the founders of VegasNET Media and VipNETmedia.com, where they feature on-camera interviews with influential people from around the world.  Together they discuss how you can improve your on-camera presence in order to look and sound like a professional host.

Aug 18, 2020
What Brands Should Know When Marketing to Parents with Lindsay Pinchuk | Bump Club and Beyond
38:17

In this episode, Stacy sits down with Lindsay Pinchuk, who is the founder of Bump Club and Beyond, a digital platform that creates a community for parents, and connects them to the best products, resources, and information for their families.  The two discuss their experience in social media marketing, and Lindsay provides listeners with some helpful tips on how to best market their brands or businesses to parents.

Aug 11, 2020
Bare Essentials to Building a Better Brand with Gary J Nix | BRANDarchist
31:28

In this episode, Stacy sits down with Gary J Nix, who is brand-forward strategist and the founder of BRANDarchist. The two discuss their experiences, as well as what the essential frameworks are for businesses to build a better brand.

Aug 04, 2020
Making Graphic Design More Accessible and Affordable with Jonathan Grzybowski | Penji
29:18

In this episode, Stacy sits down with Jonathan Grzybowski, who is the host of the podcast Blind Entrepreneurship as well as the co-founder of Penji, a platform that gives on-demand access to the top two percent of graphic designers in the world.  The two discuss how Johnathan was able to quickly and successfully grow his business, and he touches on how the values and the culture of his company have positively impacted these results.

Jul 28, 2020
Creating Partnerships for Massive Success On Screen with David Norton | Ladder Up
32:40

In this episode, Stacy sits down with David Norton, who is the founder of Ladder Up. David has over fourteen years of experience working in the entertainment industry, and during his time, he has helped many television productions find brands to partner with for product placement, integration, sponsorships, and more. The two discuss their experience, and share their perspective on what brands should be doing to create massive success on screen.

Jul 21, 2020
Using LinkedIn to Generate Better Leads with Anthony Blatner | Modern Media
26:17

In this episode, Stacy sits down with Anthony Blatner, the founder of Modern Media, where he helps B2B companies generate better leads with LinkedIn Ads. The two discuss how companies can experience explosive growth by using technology and effective marketing techniques.

Jul 14, 2020
The Importance of Developing A Systemized Process with Alison Vidotto | Push! Business Training and Mentoring Group
28:36

In this episode, Stacy sits down with Alison Vidotto, the CEO of both Vidotto Group and Push! Business Training and Mentoring Group.  The two discuss how systemized process can help small business owners strategically run their business, and just how these tactics, as well as many more, can help them find long-term success.

Jul 07, 2020
How to Erase Self-Limiting Beliefs with Tanya Romanuk | Your Best Self Career & Life Purpose Coaching
28:24

In this episode, Stacy sits down with Tanya Romanuk, the founder of Your Best Self Career & Life Purpose Coaching.  The two discuss how Cognitive Behavioral Therapy, PSYCH-K® facilitation, and mindfulness, can all be used as powerful techniques to erase self-limiting beliefs.  Tanya talks about her experience, and how these methods have allowed her clients to see success in both their personal and professional pursuits.

 

Jun 30, 2020
Sharing Your Brand Story with Jude Charles | JudeCharles.co
32:03

In this episode, Stacy sits down with Jude Charles, who is a filmmaker, brand strategist, and speaker, as well as the founder of JudeCharles.co. The two discuss all there is to know about creating branded content, and what three steps you should take to share your own brand story.

Jun 23, 2020
Creating a Business with Economical and Personal Sustainability with Josh Patrick | The Sustainable Business
40:21

In this episode, Stacy sits down with Josh Patrick, who is a certified Financial Planner, the host of The Sustainable Business Podcast, and the founder of The Sustainable Business­­ a coaching and mentoring company for private business owners.  The two discuss how you can be strategic and create a business you love where not only your work is valued, but you're creating extreme profits.

Jun 16, 2020
Getting Real About Real Estate Investing with Lane Kawaoka | SimplePassiveCashflow.com
20:14

In this episode, Stacy sits down with Lane Kawaoka, an engineer and the creator of SimplePassiveCashflow.com, which is an online learning resource that focuses on passive real estate investing. The two discuss what steps Lane has taken in becoming an entrepreneur, and in launching his own, successful group coaching and e-course business.  

Jun 09, 2020
Ditch the Sales Pitch with Allan Langer | The 7 Secrets Center for Sales and Marketing Excellence
23:29

In this episode, Stacy sits down with Allan Langer, an award-winning sales consultant and best-selling author who not only founded The 7 Secrets Center for Sales and Marketing Excellence, but also wrote The 7 Secrets to Selling More by Selling Less.  The two discuss Allan’s philosophy of helping, not selling,  and how that could positively impact your business and boost sales.

Jun 02, 2020
Creating a Passive Income From Real Estate with Dr. Jeff Anzalone | DebtFreeDr.com
33:58

In this episode, Stacy sits down with Dr. Jeff Anzalone, a periodontist and the founder of DebtFreeDr.com, which is an online blog that advises other doctors and high-income professionals on how to create passive income from real estate. The two discuss his experience in launching a side business, and what lessons he has learned from his mistakes that have helped him find success.

May 26, 2020
How to Make Your Website Grow with Drew Barton | Southern Web
42:57

In this episode, Stacy sits down with Drew Barton, the president of Southern Web and the author of “The Buyer’s Guide to Websites.” The two discuss what you and your business should be looking for in a digital agency partner, as well as why it is important to always tend to your website and keep it up-to-date.

May 19, 2020
How Cryptocurrency is Changing Business with Jamar James | "Digital Currency Guy"
36:39

 In this episode, Stacy sits down with “Digital Currency Guy” Jamar James, who is a cryptocurrency trading business educator and coach, as well as a veteran of the US Marine Corps where he specialized in IT. The two discuss how technology and cryptocurrency are changing the future of business.

May 12, 2020
Support the Well-Being of Your Team with Michelle Dickinson | Trifecta Mental Health
24:10

In this episode, Stacy sits down with mental health advocate and TED speaker Michelle Dickinson, who is the founder of Trifecta Mental Health. The two discuss what changes businesses could make in order to help eradicate mental health stigmas in the workplace and support their team members throughout difficult times.

May 05, 2020
Automate and Innovate Your Online Advertisements with Orlando Rios | DropKick Ads
25:17

In this episode, Stacy sits down with Orlando Rios, the host of Ultimate Marketer podcast and the founder of DropKick Ads, which is a marketing company that focuses on how businesses and online entrepreneurs can create better-performing Facebook and Google ads.  The two discuss just why business owners should use this time to find ways to facilitate their online advertising processes, and how important it is for brands to remain confident and fearless during this time in order to find financial success.

Apr 28, 2020
How To Generate Content During COVID-19 with Harry Lowell | NiteLite Pictures
35:54

In this episode, Stacy sits down with Harry Lowell, an award-winning executive producer, showrunner, Television Academy member, and the president of Los Angeles’ NiteLite pictures.  The two discuss how important it is for brand marketers to develop authentic messages and to adopt new production techniques in order to create content that is truthful to our current state. They talk about the ways in which marketers can still gain the support of potential customers, while working around these lock-down limitations.

Apr 21, 2020
How to Get Booked On A Podcast with Andrew Allemann | PodcastGuests.com
27:54

In this episode, Stacy sits down with Andrew Allemann, the founder of PodcastGuests.com, a site that helps hosts find new and interesting guests. The two discuss what strategies can help you get booked on a podcast, as well as how and why this type of exposure can be beneficial to your business.

Apr 14, 2020
How Agencies Can Make It Through COVID-19 with Drew McLellan | McLellan Marketing Group
39:41

In this episode, Stacy sits down with Drew McLellan, the CEO and founder of McLellan Marketing Group.  The two share insights on how agencies can start to make changes to best prepare for COVID-19 and to find a way to thrive during this crisis.

Apr 07, 2020
Product Placement Marketing Driven To Increase By COVID-19
28:41

In this episode, Stacy talks about how COVID-19 is impacting marketing, the massive increase in television and svod viewers, and how product placement opportunities are an even bigger goldmine to engage home viewers who turn to entertainment content when stressed or bored.

Mar 31, 2020
Reporting the Trends in the World of Streaming Video with Ashley Rodriguez | Business Insider
36:31

In this episode, Stacy sits down with Ashley Rodriguez, a senior reporter at Business Insider. The two discuss how to make your business more journalist friendly, and what opportunities there are for marketers in the current trends of the streaming video world.

Mar 24, 2020
Using Digital Marketing to Drive Your Business with Ryan Cote | Ballantine Digital
41:56

In this episode, Stacy sits down with Ryan Cote, the Director of Digital Services and Partner at Ballantine Digital. The two discuss five ways to drive leads with digital marketing, and how using this type of technique can help small businesses showcase their big ideas.

Mar 17, 2020
Create Deeper Connections By Sharing Your Truth with David Wood | Tough Conversations International & Play For Real
44:50

In this podcast, Stacy sits down with David Wood, the CEO of Tough Conversations International and Play For Real.  The two discuss how facing challenges and engaging in tough conversations can help build confidence, success, and stronger relationships in your professional and personal life. 

Mar 10, 2020
Creating Audience Rapport in Content Marketing with Don Simkovich | So Cal Content Marketing & Media
48:18

In this episode, Stacy sits down with brand journalist Don Simkovich of So Cal Content Marketing & Media. The two discuss the benefits of content marketing, and how you can engage audiences, establish rapport, and helping you and your company prove expertise.

Mar 03, 2020
Becoming a Category King with Mark Donnigan | Beamr
57:12

In this episode, Stacy sits down with Mark Donnigan who is the Vice President of Marketing at Beamr, a company that leads in global, video software technology. The two discuss the importance of category design in B2B marketing, as well as how certain marketing approaches and strategies can help bring in sales and fight competition.

Feb 25, 2020
Tracking the Trends with Joe Gagliese | Viral Nation
39:58

In this episode, Stacy sits down with Joe Gagliese, the co-founder and CEO of Viral Nation. The two discuss the difficulties of influencer marketing, and what lessons they have learned from their experience. Joe also gives his insight on which social media platforms are here to stay, and how brands can benefit from using them.

Feb 18, 2020
Influencer Marketing Costs & Risks To Be Aware Of
13:11

In this episode, Stacy discusses the costs involved with social influencer marketing, and the potential risks you need to be aware of to manage internal expectations. 

Feb 11, 2020
Build Your Business By Building Your Values with Tullio Siragusa | DojoLIVE!
31:09

In this episode, Stacy sits down with expert level Certified Life Coach Tullio Siragusa, who is also a Chief Strategy Officer at Nearsof as well as a co-producer and host of the podcast DojoLIVE! The two discuss how a sense of self impacts your leadership and business, and they discuss all there is to know about emotional intelligence and value-based branding.

Feb 04, 2020
Facing Failure and Finding Success with Miha Matlievski | Fail Coach LLC
32:12

In this episode, Stacy sits down with Miha Matlievski, the founder of Fail Coach LLC. The two discuss how a change of perspective helped Miha turn his life around and bounce back from bankruptcy. He talks about what he has learned from his failures, and how hardships are an important part of finding personal growth and success.

Jan 28, 2020
Bettering Yourself For Your Business with John Jantsch | Duct Tape Marketing Consultant Network
27:09

In this episode, Stacy sits down with marketing consultant, speaker, author, and the founder of Duct Tape Marketing Consultant Network, John Jantsch.  The two discuss how important it is for entrepreneurs to have a sense of self-reliance, empathy, and time management.  John reads a few excerpts from his most recent book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business,  to discuss how entrepreneurs can best tackle these issues.

Jan 21, 2020
Giving Your Show a Voice with Zoe Greenblatt | Glow
34:27

In this episode, Stacy sits down with Zoe Greenblatt, the social media manager at Glow, an award winning digital marketing and social media agency.  The two discuss how to create a voice for your television show and or company on social media, and they analyze the importance of using this marketing tool in an original, yet personable and authentic way.

 

Jan 14, 2020
Building a Business Dream Team with Clay Clark | Thrive15
36:52

In this episode, Stacy sits down with Clay Clark, who is the CEO of Thrive15, a leading business coaching program, as well as a New York Times bestselling author and a Forbes Business Coach Council member. The two discuss Clay’s successful tactics in how to skyrocket business growth and how to build a business dream team.

Jan 07, 2020
Legal Rules About Product Placement In The USA
10:40

In our 2nd most popular podcast episode which we are re-airing for the holiday week, Stacy Jones provides insight on the legal rules of product placement in the United States.

Dec 31, 2019
9 Steps To Get Your Brand On A Talk Show - #1 most popular podcast
15:33

This is one of our most popular podcasts, which is why we have chosen to re-publish it over the holiday break.  In this episode, Stacy explains how you can go about getting your brand on a TV talk show. 

Dec 24, 2019
Think Outside the Box with Jeff Pulvino | Boost Media Group
34:59

In this episode, Stacy sits down with Jeff Pulvino, the co-founder and CEO of Boost Media Group, an agency that specializes in web development, online marketing, and sales optimization. The two discuss Jeff’s experience and what he has learned to best help a business achieve their online marketing goals.

Dec 17, 2019
The Art of the AirDrop with Adrian Belina | Jam3
39:36

In this episode, Stacy sits down with Adrian Belina, Executive Creative Director and one of the founders of Jam3. The two discuss the importance of digital marketing in influencer campaigns as well as how to use technology to solve problems and increase engagement.

Dec 10, 2019
Be Authentic and Bring In Sales with LinkedIn with Sarah Santacroce |The Gentle Business Revolution Movement
38:42

In this episode, Stacy sits down with Sarah Santacroce, LinkedIn Consultant and Strategist as well as founder of The Gentle Business Revolution Movement. The two discuss how to remain genuine and authentic, while improving your profile and engagement on LinkedIn.

Dec 03, 2019
Pitching Your Podcast with Kelly Glover | The Talent Squad
36:16

In this episode, Stacy sits down with Kelly Glover, the booking agent and publicist for The Talent Squad. The two discuss Kelly’s experience as a podcaster and she gives helpful tips on how to pitch podcasts, organize episodes, and gain PR opportunities.

Nov 26, 2019
7 Insights To Product Placement Brand Marketers Need To Know
18:26

In this episode, Stacy shares 7 insights brand marketers really need to know before you start utilizing product placement as a marketing practice.

Nov 19, 2019
Product Placement Insights That Savvy Brand Marketers Need To Know
09:34

In this episode, Stacy discusses new insights that savvy brand marketers need to know about product placement – including recent changes in product placement, why they matter and how this marketing practice is skyrocketing. 

Nov 12, 2019
Understanding Privacy Laws with Jodi Daniels | Red Clover Advisors
42:06

In this episode, Stacy sits down with Jodi Daniels, the CEO and founder of Red Clover Advisors.  The two discuss why it is important for businesses to be knowledgable about current privacy laws and its impact on customer data collection, digital governance, and online data strategy.

Nov 05, 2019
Becoming An Effective Leader Of A Successful Business with Jen McFarland | Women Conquer Business
34:00

In this episode, Stacy sits down with CEO of Women Conquer Business, Jen McFarland. The two discuss Jen's three pillars for becoming a great business leader and little ways to distinguish yourself in the growing economy.

Oct 29, 2019
Becoming A Successful Entrepreneur with Mike Watts | LoveHandle
31:00

In this episode, Stacy sits down with Mike Watts, the CEO and founder of DMD Products, LLC and LoveHandle. The two discuss the importance of taking risks and what it takes to be a successful entrepreneur.

Oct 22, 2019
Using Facebook Groups To Build Your Business with Iryna Shevchenko | The Savvy Action Taker Entrepreneur Academy
38:53

In this episode, Stacy sits down with the Facebook Group expert and the founder of The Savvy Action Taker Entrepreneur Academy, Iryna Shevchenko. The two discuss how service providers and entrepreneurs can make money with Facebook Groups and run a more successful online business. 

Oct 15, 2019
Bringing Your Business To The Next Level with Drew McLellan | McLellan Marketing Group
48:00

In this episode, Stacy sits down with CEO and founder of McLellan Marketing Group, Drew McLellan. The two discuss the many ways in which you can enhance your business and transform it from being good to great by addressing everyday issues that can occur and small changes that can make a huge difference. 

Oct 08, 2019
Understanding The Intricacies Of Product Placement with Dominic Artzrouni | Concave Brand Tracking
53:29

In this episode, Stacy sits down with founder and director or Concave Brand Tracking, Dominic Artzrouni. The two discuss how product placement has evolved over the years and the ways in which it is most effective in the current market.

Oct 01, 2019
Discovering The Importance Of The Voice with Arthur Joseph | Vocal Awareness
39:31

In this episode, Stacy sits down with founder and CEO of Vocal Awareness, Arthur Joseph. The two discuss the importance of the human voice and the effect it can have on success in the work place and in every day life.

Sep 24, 2019
Creating PR Opportunities For Your Business with Zack Jenkins | Critical Mention
38:30

In this episode, Stacy sits down with Vice President of Sales and Account Management at Critical Mention, Zack Jenkins. The two discuss the benefits of exposure and the ways in which you can maximize your PR.

Sep 17, 2019
Maximizing Productivity In The Office with Mark Green | Performance Dynamics Group
43:31

In this episode, Stacy sits down with strategic advisor and coach, Mark Green, the founder and president of Performance Dynamics Group.  The two discuss the best ways to maximize productivity in the office from multiple angles ranging from clients, employees, and effective leadership tactics.

Sep 10, 2019
Improve Your Digital Marketing Strategies With Chris Madden | Matchnode
49:03

In this episode, Stacy sits down with experienced entrepreneur and co-founder of Matchnode, Chris Madden. The two discuss Facebook ads and boosting posts, and how you can set up a marketing plan that allows for iteration.

 

 

Sep 03, 2019
Being About The Buyer With Todd Hockenberry | Top Line Results
45:59

In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a company’s success is dependent upon a well-developed mission, strategy, and action plan.

Aug 27, 2019
Conveying A Message Using A Published Book with Wendy Keller | Keller Media, Inc.
45:26

In this episode, Stacy sits down with Chief Talent Launcher and Senior Agent of Keller Media, Inc., Wendy Keller. The two discuss the benefits that a published book can have as a business leader and the ways in which it can be done most effectively. 

Aug 20, 2019
Understanding Blockchain with Mimi Slavin | Greenfence Consumer
46:19

In this episode, Stacy sits down with Mimi Slavin, the head of marketing and business development at Greenfence Consumer. The two discuss marketing and promotions on Blockchain and how this technology is enabling new ways to provide value, monetize IP’s, and secure two-way value exchange.

Aug 13, 2019
Identifying Your Market As An Entrepreneur with Preston Alder | Neighbor
35:47

In this episode, Stacy sits down with Preston Alder, the CEO of storage rental company, Neighbor. The two discuss the importance of market identification as an entrepreneur and the benefits in can have on the success of your company.

Aug 06, 2019
Convert Connections Into Customers With Charlie Whyman | The Curiosity Key Podcast
52:47

In this episode, Stacy sits down with B2B Development strategist and coach, Charlie Whyman. The two discuss how the most common mistakes people make every day on LinkedIn that stop them from winning new business inquiries, and how you can convert your connections into customers. 

Jul 30, 2019
Increase Business Profitability With Thor Conklin | Peak Performance Group
26:02

In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a business more profitable, and why he qualifies the psychology of success in one word: “Execution”!

Jul 23, 2019
Use Virtual Assistants To Streamline Business With Molly Rose Speed | The Academy for Virtual Assistants
28:51

In this episode, Stacy sits down with entrepreneur, Molly Rose Speed. The two discuss how effectively a Virtual Assistant can augment your efficiency and how to best outsource the perfect helper for your business.

Jul 16, 2019
Increase Business Profitability With Thor Conklin | Peak Performance Group
26:02

In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a business more profitable, and why he qualifies the psychology of success in one word: “Execution”! 

Jul 16, 2019
Use Influencers To Make Brand Integrations With Justin Purser | Olio Creative
58:56

In this episode, Stacy sits down with filmmaker and director, Justin Purser of Olio Creative. The two discuss Justin's tremendous background in writing music video treatments and what it has taught him about making successful brand integrations with music videos and influencers. 

Jul 09, 2019
Re-Post How Brands Use Retro Product Placement For Branding
07:18

In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain auhentic and memorable connections to the audience.

Jul 05, 2019
Talking Your Way Into Talk Shows With Courtney Jackson| Steve Harvey Show
53:58

In this episode, Stacy sits down with Courtney Jackson, the integration and trade out producer of the Emmy Award winning Steve Harvey Show. The two discuss Courtney’s career in brand integration and how brands can make the most out of talk show partnerships.

Courtney's LinkedIn

Jul 02, 2019
Use Writing To Demonstrate Your Expertise With Tara Alemany| Emerald Lake Books
44:57

In this episode, Stacy sits down with founder and CEO of Emerald Lake Books, Tara Alemany. The two discuss methods on how to best market your book, and how writing and publishing a book helps demonstrate your expertise and credibility.

Jun 27, 2019
Detect And Combat Influencer Fraud With Yaro Pat | HypeAuditor
47:52

In this episode, Stacy sits down with the product manager at HypeAuditor, the seasoned Yaro Pat. The two discuss how to find the most efficient and authentic influencers for your marketing campaign, and they dive into methods on how you can detect and combat influencer fraud on Instagram.

Jun 25, 2019
Using Authority Marketing to Lead Your Business with Michael Greenberg | Gentleman of Technology
37:38

In this episode, Stacy sits down with the founder of Gentleman of Technology and Call for Content, Michael Greenberg. The two discuss their experience as podcasters and the importance of Authority Marketing: why it’s important, how to use it, and which ways to do it right.

 

Jun 20, 2019
Building Transparency And Trust With Nick Usborne | Conversational Copywriting
42:26

In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.

Jun 18, 2019
Effectively Promote Your Brand With Trust With Alex Lyman
41:12

In this episode, Stacy sits down with experienced media professional, Alex Lyman. The two discuss how to sell yourself as an industry expert and thought leader, and they cover the important role that honesty, transparency, and building trust play in promoting your brand.

Jun 13, 2019
Surprise And Delight Your Customers With Linsi Brownson | Spark Collaborative
39:44

In this episode, Stacy sits down with the creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against business burnout, and Linsi shares the proper ways to train your mind to strategize using out of the box tactics.

Jun 11, 2019
Reclaim Your Independence And Freedom With Steve Gordon | The Unstoppable CEO
40:38

In this episode, Stacy sits down with podcaster and  CEO of The Unstoppable CEO Podcast, Steve Gordon. The two discuss Steve’s extensive career as both a CEO and a consultant, and the pair shed light on what Steve considers to be the most powerful tool for any CEO to have. 

Jun 06, 2019
Buying And Selling Your Business (The Right Way) With David Barnett
46:26

In this episode, Stacy sits down with savvy business expert and author, David Barnett. The two discuss David’s wealth of knowledge regarding buying and selling businesses, and he even provides insight suggesting why you should keep your business selling dreams a secret.

Jun 04, 2019
Understanding The Law Of Attraction With Kelli Cooper
51:04

In this episode, Stacy sits down with coach and consultant, Kelli Cooper. The two discuss common misconceptions surrounding the law of attraction, and they’ll even explain how to apply the law of attraction principles to all aspects of your business.

May 30, 2019
Email Marketing Is (Not) Dead With Lakisha Sarbah | Saavy Simple Marketing
26:20

In this episode, Stacy sits down with email marketer and the founder of Savvy Simple Marketing, Lakisha Sarbah. The two discuss Lakisha’s passion for empowering women in business, why email marketing is alive and well, and how you can master the art of marketing automation

May 28, 2019
Improving Workplace Culture With Kris Boesch | Choose People
49:50

In this episode, Stacy sits down with the founder and CEO of Choose People, Kris Boesch. The two discuss Kris’s book “Culture Works: How to Create Happiness in the Workplace,” and together they show how to create a culture that drives a powerful employment brand.

May 23, 2019
Drop Everything and Dropship: Mastering eCommerce With Anton Kraly | Drop Ship Lifestyle & eCommerce Lifestyle
35:37

In this episode, Stacy sits down with eCommerce coach Anton Karly. The two discuss Anton’s best practices for digital marketing to drive eCommerce businesses, why Facebook ads shouldn’t be your main source of traffic, and how to add 30% to your monthly revenue with email marketing campaigns.

May 21, 2019
Using Artificial Intelligence For Product Placement and Storytelling With Roy Taylor | Ryff
47:25

In this episode, Stacy sits down to chat with virtual reality advocate and Ryff CEO, Roy Taylor. The two discuss Roy’s passion for artificial intelligence, and their discussion provides further insight into how artificial intelligence is already being used to maximize product placement opportunities.

May 16, 2019
The 5 Most Asked Questions About The Game Of Thrones Starbucks Coffee Cup Placement
23:52

In this episode, Stacy Jones, Hollywood Branded's CEO shares 5 of the most asked questions regarding the PR stemming from Starbuck's perceived product placement appearance in Game of Thrones, and the resulting worldwide PR phenomena.

May 14, 2019
Surprise And Delight Your Customers With Linsi Brownson | Spark Collaborative
49:51

In this episode, Stacy sits down with creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against business burnout, and Linsi shares the proper ways to train your mind to strategize using out of the box tactics.

May 14, 2019
Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School
28:38

In this episode, Stacy sits down with international keynote speaker and digital marketer, Sally Hendrick. The two discuss Sally’s extensive experience working in target market research, and Sally shares her best tips for making Facebook ads work for your brand.

May 09, 2019
Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School
49:17
In this episode, Stacy sits down with international keynote speaker and digital marketer, Sally Hendrick. The two discuss Sally’s extensive experience working in target market research, and Sally shares her best tips for making Facebook ads work for your brand.]]>
May 09, 2019
The 5 Most Asked Questions About The Game Of Thrones Starbucks Coffee Cup Placement
23:52
In this episode, Stacy Jones, Hollywood Branded's CEO shares 5 of the most asked questions regarding the PR stemming from Starbuck's perceived product placement appearance in Game of Thrones, and the resulting worldwide PR phenomena.]]>
May 08, 2019
Get Published: The Next Chapter Of Business Development With Eric Anderson
29:07

In this episode, Stacy sits down with book developer and writing coach, Eric Anderson. The two draw upon Eric’s experience to discuss the steps to becoming a published author, whether to be self-published or have a literary agent, and how to use authorship to gain a unique sales edge.

May 07, 2019
Get Published: The Next Chapter Of Business Development With Eric Anderson
29:07
In this episode, Stacy sits down with book developer and writing coach, Eric Anderson. The two draw upon Eric’s experience to discuss the steps to becoming a published author, whether to be self-published or have a literary agent, and how to use authorship to gain a unique sales edge.]]>
May 07, 2019
Influencers Are Humans Too With Dana Malstaff | Boss Mom
42:03

In this episode, Stacy sits down with business strategist, author, podcaster, CEO and founder of Boss Mom, Dana Malstaff. The two discuss exactly how Dana has used her experience as an influencer to share insights on building “human” and successful influencer campaigns, from free to paid. 

May 02, 2019
Make The Campaign Work For Your Brand With Susana Yee | Digital Everything
49:17

In this episode, Stacy sits down with digital marketing consultant, Susana Yee. The two discuss Susana’s experience working with brands like Guess and Kate Spade, and reveal the best ways to engineer effective strategy driven influencer marketing campaigns that work!

Apr 30, 2019
Make The Campaign Work For Your Brand With Susana Yee | Digital Everything
49:17
In this episode, Stacy sits down with digital marketing consultant, Susana Yee. The two discuss Susana’s experience working with brands like Guess and Kate Spade, and reveal the best ways to engineer effective strategy driven influencer marketing campaigns that work!]]>
Apr 30, 2019
Influencers Are Humans Too With Dana Malstaff | Boss Mom
42:03
In this episode, Stacy sits down with business strategist, author, podcaster, CEO and founder of Boss Mom, Dana Malstaff. The two discuss exactly how Dana has used her experience as an influencer to share insights on building “human” and successful influencer campaigns, from free to paid. ]]>
Apr 25, 2019
Simplify Your Business with Kevin Geary | Digital Ambition
37:00

In this episode, Stacy sits down with the founder of Digital Ambition and host of the Digital Ambition Podcast, Kevin Geary. The two discuss how to overcome overcomplicated business practices, whether it’s creating crazy funnels, intricate products and websites, or simply trying to stay grounded while managing everything. .

Apr 25, 2019
Mastering Systems & Processes with Bradley Benner | Semantic Mastery
49:28

In this episode, Stacy sits down with digital marketing consultant and co-founder of Semantic Mastery, Bradley Benner. Before speaking on how to simplify the business model to grow effortlessly overtime, the two discuss the necessity of systems and processes for scaling businesses. 

Apr 23, 2019
Talk TO Someone, Not AT Them With Shauna Armitage | Making Moxie
35:32

In this episode, Stacy sits down with growth consultant and founder of Making Moxie, Shauna Armitage. The two discuss Shauna’s experience with creating an online publication community for female entrepreneurs, and they break down the difference between talking to someone and talking AT them.

Apr 18, 2019
Redefining SEO With Jason Berkowitz | Break The Web
43:00

In this episode, Stacy sits down with the founder and SEO director of Break The Web, Jason Berkowitz. The two discuss SEO best practices, old school SEO strategies to avoid, and how to recover from a bad SEO campaign

Apr 16, 2019
The Keys To Successful Internet Marketing With Greg Jameson | WebStores Ltd.
45:44

In this episode, Stacy sits down with business consultant and President of WebStores Ltd., Greg Jameson. The two discuss the best ways to manage your business website in order to increase your market position, bolster revenue and strengthen your brand.   

Apr 11, 2019
The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo
54:31

In this episode, Stacy sits down with Brett Garfinkel, the co-founder and CEO of measurement firm Sylo. The two attempt to understand the current state of influencer marketing while discussing the misconceptions of bots and the role they play in the realm of digital marketing.

Apr 09, 2019
Managing Agency Relationships With Suzanne Brown | OKSuzi
54:08

In this episode, Stacy sits down with Suzanne Brown of OKSuzi Marketing. The two discuss Suzanne’s extensive experience as a business consultant helping seasoned entrepreneurs with high-level marketing challenges, and Suzanne shares her step-by-step guide to working with marketing agencies.

Apr 04, 2019
Becoming An Influencer In Your Own Space With Matt Johnson | Pursuing Results
59:11

In this episode, Stacy sits down with expert podcast host and Pursuing Results CEO Matt Johnson. The two reveal Matt’s extensive experience working in podcasts to discuss scalable marketing systems, turning expertise into business freedom, and the three keys to translating power into focused action.

Apr 02, 2019
Writing Down Your Strategy With John Rohe | HyCap Consulting
47:07

In this episode, Stacy sits down with HyCap Consulting expert, John Rohe. The two discuss how to integrate strategy and tactical plans for the total commercialization of brands, the proper definition of a “trainer,” and how to be honest with yourself and your team.

Mar 28, 2019
Become A LinkedIn Authority With Joe Apfelbaum | Ajax Union
39:46

In this episode, Stacy sits down digital marketing expert and CEO of Ajax Union, Joe Apfelbaum. The two discuss how to become an authority on LinkedIn, and dive into why less than 1% of the 600 million professionals on LinkedIn globally actually post regularly. 

Mar 26, 2019
A Smarter, Faster Marketing Program With Sam Underwood | Futurety
42:47

In this episode, Stacy sits down with Futurety's Business Strategy Vice President, Sam Underwood. The pair discuss Sam’s two rules of fishing: "You can’t catch fish where there aren’t fish’ and ‘don’t leave fish to find fish," revealing how these rules can be applied to marketing a business, product or service.

Mar 21, 2019
Web Optimization And How To Fix It With Chris Dayley | Disruptive Advertising
50:33

In this episode, Stacy sits down with digital marketing entrepreneur, speaker, and neuromarketing expert Chris Dayley. They discuss the biggest problems that most companies are facing with their websites and why fixing them is not as simple as just redesigning them.

Mar 19, 2019
Law And Privacy Order with Richard Chapo | Business Lawyer
50:42

In this episode, Stacy sits down with business lawyer Richard Chapo to discuss all things legal. They'll explain the "hot" topic in 2019, the new California Consumer Privacy Act, and how it will impact the majority of online businesses that gather personal data from residents of California.

Mar 14, 2019
Amplify Your Brand And Increase Engagement With Kristi Porter | Signify
49:21

In this episode, Stacy sits down with cause marketing philanthropist, Kristi Porter. The two discuss the best ways to use cause marketing and social issues to amplify a brand’s messaging and engagement to consumers.

Mar 12, 2019
Women Drink Liquor Too: Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy
44:39

In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and common misconceptions that have perpetuated the industry.

Mar 07, 2019
Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat
29:53

In this episode, Stacy sits down with CEO and founder of Old Hat Zac Logsdon to discuss how understanding fan science will ultimately reverse declining sports attendance across the nation.

Mar 05, 2019
Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence
44:08

In this episode, Stacy sits down with consumer expert Josh Elledge to discuss the importance of using social media to increase authority and influence.

Feb 28, 2019
How To Automate Your Sales And Business Operations With Mangus Unemyr | Marketing Automation And AI Consultant
46:02

In this episode, Stacy sits down with Marketing Automation And AI Consultant Magnus Unemyr to share his knowledge about the best automation practices to boost your operations. 

Feb 26, 2019
Using Influencer Marketing To Create Brand Partnerships With Keith Stoeckeler | MKTG
47:39

Stacy sits down with Vice President and Group Director for digital at MKTG, Keith Stoeckeler, to discuss how he utilizes influencer marketing as true brand partnerships and not just an amplification of the brand.

Feb 21, 2019
Using The Right Words With Naresh Vissa | Krish Media & Marketing
47:19

Stacy sits down with Naresh Vissa, Founder & CEO of Krish Media & Marketing, to discuss the benefits of direct marketing and the tools you need to establish a digital footprint.

Feb 19, 2019
Developing Simple And Effective Sales Strategies With Anthony Kirby | Marketing And Business Consultant
48:13

In this episode, Stacy sits down with marketing and business consultant Anthony Kirby to discuss his turnkey sales strategies that guarantee success.

Feb 14, 2019
How To Hire The Best Agency With Dave Rohrer | Northside Metrics
49:59

In this episode, Stacy Jones sits down with "Business Of Digital" co-host and Northside Metrics founder Dave Rohrer to discuss what brands need to know before you hire an agency. 

Feb 13, 2019
How To Leverage PR and Secure Free Publicity With Heather Burgett | The Burgett Group
33:16

In this episode, Stacy sits down with CEO and founder Heather Burgett of The Burgett Group. They discuss how important, fast and easy it can be to use PR to become a leader in your industry, and they'll even show you how securing free publicity is one of the fastest ways to gain higher visibility!

Feb 06, 2019
Effective Digital Media Marketing With Sharifah Hardie | X ROADS TV
45:37

In this episode, Stacy speaks with Sharifah Hardie to discuss her over twenty-five years of experience as a radio host, online marketing specialist, and business consultant.

Jan 30, 2019
Celebrity Endorsement And Brand Partnership With Lash Fary | Distinctive Assets
51:06

In this episode, Stacy Jones sits down with Lash Fary to discuss his over twenty years of experience in gifting celebrities and celebrity lounge producing. 

Jan 23, 2019
Eleven Steps To Creating Your Social Influencer Plan - Part 2
09:46

In part two of this two-part podcast, Stacy finishes teaching you how to create a plan to work with influencers. Go back and listen to the first podcast if you haven’t already to hear all ten actionable steps to take along the way!

Jan 16, 2019
Creating Your Plan To Work With Influencers In 11 Steps – PART 1
12:03

In part one of this two part podcast, Stacy talks to you about creating your plan to work with influencers. News flash: you need a plan!

Jan 09, 2019
Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems
52:29

In this episode, Stacy chats with Vatche Arabian of FLIR systems to discuss how he worked with influencers, media, and film & TV content producers to incorporate FLIR products and messaging.

Jan 03, 2019
How Much Does Product Placement Cost
12:55

(Original Broadcast Date: March 17, 2017) In this episode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

Dec 26, 2018
9 Steps To Get Your Brand On A Talk Show
14:12

(Original Broadcast Date: May 3, 2017) In this episode, Stacy explains how you can go about getting your brand on a TV talk show. 

 
Dec 20, 2018
The Top Holiday Movie Product Placements
09:31

In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement. 

Dec 12, 2018
Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing
53:12

In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing. 

Dec 05, 2018
Creating A Podcast For Your Business with Stephen Woessner | Predictive ROI
58:29

In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.

Nov 28, 2018
Representing Celebrity Talent With Lori Sale | Artist & Brand
56:59

In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.

Nov 21, 2018
Developing Personas With Susan Baier |Audience Audit
53:20

In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients. 

Nov 14, 2018
Product Placement With Gary Moore Of Dell
38:43

In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified the Dell brand within the TV and Film industries.

Nov 07, 2018
Influencer Marketing Law with Sharon Toerek | Legal
51:58

In the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Toerek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” of Influencer Marketing.

Oct 31, 2018
Creating Licensed Brands From TV Shows And Movies
20:24

In our 100th episode (that’s right...100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention.

After today’s episode, we’ll be mixing it up a bit by adding in interviews with brands, agencies and other industry leaders discussing the “magic sauce” for a brand’s marketing successes. 

Oct 25, 2018
Advertising Through Podcasts
14:18

In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.

Oct 18, 2018
What Brands Think About When Choosing A Celebrity
11:58

In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.

Oct 11, 2018
Why Organic Product Placement Increases Brand Sales
12:29

In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.

Oct 04, 2018
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part II
17:30

In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.    

Sep 26, 2018
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part I
09:18

In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.

Sep 20, 2018
How Blogging Helps Brands Get Sales
10:14

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.

Sep 13, 2018
What Our Team Learned That You May Not Know
11:36

In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers!

Sep 06, 2018
How To Launch An Influencer Marketing Campaign That Works
06:32

In this episode, Stacy Jones explains how to implement an influencer marketing strategy that works.

Aug 29, 2018
7 Fixes For When Your Brand Becomes The Bad Guy On Screen
11:08

In this episode, Stacy dishes out the 7 next step moves for what brands can do as part of crisis management when their product becomes the bad guy on TV.

Aug 22, 2018
Product Placement Versus Brand Integration
09:22

In this episode, Stacy explains the differences between product placement and brand integration.

Aug 15, 2018
The Power Of Award Shows For Brands
13:39

Stacy talks to you about the power of award shows for brands, and the best way to leverage opportunities like The Oscars for brand marketing partnerships.

Aug 08, 2018
Everyone On Your Team Makes A Difference
10:12

In this episode, Stacy explains why every individual on your team makes a difference to your company and that forgetting this is one of the biggest mistakes you can make.

Aug 01, 2018
5 Tricks To Staying On Top Of Emails For Any Business
10:50

In this episode, Stacy shares with you how our team has addressed a challenge felt across the nation by all business types - email organization - and provides a simple 5 step plan for staying on top of those emails.

Jul 25, 2018
What Papa John's Can Do To Recover From A PR Nightmare
16:20

In this episode, Stacy reveals what brands like Papa John’s can do to recover from a PR nightmare caused by a celebrity – or in this case, their own self-created celebrity persona and brand founder.

 

Jul 18, 2018
Dealing With Fraud As A Business Owner - Part 3
17:48

In this episode, Stacy concludes her story of the international cyber fraud that nearly destroyed our agency, to help other business owners keep the same from happening to them.

Jul 11, 2018
Dealing With Fraud As A Business Owner - Part 2
18:13

In her last podcast, Stacy laid out the background knowledge as the prequel to her agency's fraud nightmare. 

In this episode, Stacy continues to talk to you about the fraud that happened in the hopes that she can help prevent it from happening to your business too.

Jul 06, 2018
Dealing With Fraud As A Business Owner - Part 1
11:13

In this episode, Stacy revisits an agency nightmare to teach you how to protect your business from the same thing! 

Jun 27, 2018
How To Get Your Team To Blog - Part 2
12:41

In part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, and how Hollywood Branded has created over 700 blogs. 

Jun 20, 2018
How To Get Your Team To Blog Part 1
10:50

In this episode, Stacy talks to you about how to motivate your team to blog. She also explains why it is just so important for your company to do so.

Jun 13, 2018
Product Placement Trade Out Opportunities in Hollywood TV and Film
10:48

In this episode, Stacy talks to you about product placement trade out opportunities in Hollywood!

 

Jun 07, 2018
Did The Brand Pay For The Celebrity To Hold That?
07:13

In this episode, Stacy helps to explain how some celebrities are paid to hold a brand with paparazzi hired to take the perfect shot in order to share it with media outlets.

May 30, 2018
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 2
12:32

In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.

May 23, 2018
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 1
15:26

In this episode, Stacy shares how tech brands can leverage content marketing to help drive brand awareness and trigger sales.

May 17, 2018
Cannabis and Product Placement Content Marketing Partnerships
09:46

In this episode, Stacy talks to you about how cannabis brands have been able to stand out and gain brand awareness through product placement content marketing partnerships.

May 09, 2018
PR For Medical Practices Part 4
09:34

In the conclusion to a four-part podcast series, Stacy provides you with very easy steps for you and your team to incorporate PR into your own company to help drive media awareness and make your appointment books even busier!

May 02, 2018
PR For Medical Practices - Part 3
12:37

In part three of this four-part podcast, Stacy shows you how to write a press release that can help you get media coverage for your medical practice.

Apr 25, 2018
PR For Medical Practices - Part 2
13:42

In part two of this four-part series, Stacy shows you how to make sure your medical practice website is ready for a journalist.

Apr 18, 2018
PR For Medical Practices - Part 1
15:10

In this episode, Stacy shares the tools you'll need to create a PR program for your medical practice, and why it is just so important for your company to have a PR plan in place.

Apr 11, 2018
Celebrity Endorsements And The Olympics
10:32

In this episode, Stacy talks to you about some of the Olympic celebrity endorsement partnerships that were launched during the 2018 Winter Olympics.

Apr 04, 2018
Our Entertainment Marketing Survey Results
09:13

In this episode, Stacy continues the discussion from last week about our entertainment marketing survey and what it revealed about how brands and their agencies approach product placement to ensure success.

Mar 28, 2018
A Look Inside Our Entertainment Marketing Survey
08:04

In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements by brands and their agencies.  And boy, did it have some interesting reveals!

Mar 21, 2018
Branding At The Oscars - Walmart short form branded content
09:13

In this episode, Stacy continues the conversation from last week about Oscar no-fee brand moments from the 90th Academy Awards, and specifically about Walmart’s sponsored short form branded content. 

Mar 14, 2018
Branded At The Oscars
12:13

Welcome to another episode of Marketing Mistakes (And How To Avoid Them). In this episode, Stacy talks about Oscar brand moments from the 90th Academy Awards, and how a few brands won some major global exposure.

Mar 07, 2018
7 Reasons Why We Blog
15:10

In this episode, Stacy dishes out the seven reasons why our agency blogs.  

Mar 01, 2018
The Truth About Independent Films and Brand Partnerships
11:50

In this episode, Stacy shares the truth about working with independent films and brand partnerships. 

 

Feb 22, 2018
5 Ways To Evaluate If Your Content Is A Good Brand Vehicle For Product Placement
05:19

In this episode, Stacy discusses the 5 ways producers can evaluate if their content is a good brand vehicle for product placement.

Feb 14, 2018
How Influencers Buy Fake Followers And Why Brand Marketers Should Care
10:16

In this episode, Stacy explains how you can protect your brand from phony influencers, how a fake follower purchase platform works, and give you more insight of what to know and what to watch out for! Great stuff, right?!

Feb 07, 2018
4 Reasons Why Productions Use Product Placement
06:22

In this episode, Stacy explains the four reasons why productions want to use product placement.

Jan 31, 2018
What Makes Partnering With A Production Worth It To A Brand
06:12

In this episode, Stacy explains what makes a TV or film product placement deal worth doing for a brand.

Jan 24, 2018
Legal Rules About Product Placement In The USA
10:40

In this Episode, Stacy Jones provides more information about the legal rules of product placement in the United States.

Jan 17, 2018
Why Logo Design Matters For Product Placement
05:43

In this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign.

Jan 10, 2018
4 Key Ways Producers Can Get More Creative On Making Brand Partnerships Work
06:42

In this episode, Stacy shares the four key ways producers can get more creative on making brand partnerships work.

Jan 03, 2018
13 Reasons Why Production Companies Need To Hire A Brand Marketing Strategist
08:00

In this episode, Stacy Jones unveils the 13 reasons why production companies need to hire a brand marketing strategist to assist with brand partnerships.

Dec 27, 2017
12 Ways Apps Use Content To Drive Downloads And Brand Awareness
10:00

In this episode, Stacy discusses the 12 ways app brand marketers can integrate their app into entertainment content marketing to increase downloads and brand awareness.

Dec 20, 2017
3 Ways Apps Can Work With Influencers, Celebrities And Content Marketing
10:20

In this episode, Stacy discusses the three major ways app brand marketers can use influencers, celebrities, and content marketing to increase downloads and brand recognition. .

Dec 13, 2017
12 Steps To Working With A Celebrity
12:12

In this episode, Stacy Jones shares the 12 steps to get celebrities to work with your brand, and the reason why it can take so long.

Dec 07, 2017
Luxury Brands And Entertainment Marketing
08:03

In the latest episode, Stacy Jones discusses some of the best ways luxury brands can partner with entertainment content and celebrities.

Nov 29, 2017
A Day In The Life of Hollywood Branded
10:07

In this week's podcast, Stacy Jones talks to you about what goes on in the life of a typical day at the agency, and gives you a look behind the scenes on what the team does to create successful influencer campaigns for their clients.

Nov 22, 2017
Global Audience Numbers You Need To Know About
08:21

In this episode, Stacy discusses what global brands need to know about the size of audiences viewing TV content that they have product placement in.

Nov 16, 2017
6 Ways To Measure A Brands Product Placement Campaign
07:46

In this episode, Stacy shares 6 ways that you can measure your product placement campaign.

Nov 08, 2017
4 Ways Brands Can Leverage Fashion For Sales Impact
11:37

In this episode, Stacy shares four ways to engage consumers through fashion partnerships.

Nov 01, 2017
6 Ways Brands Can Leverage 'Scary' To Create More Sales
08:09

In this episode, Stacy shares 6 ways scary content actually increases sales for brands willing to work with the horror genre.

Oct 25, 2017
The Realities Of Paid Product Placement Today
12:10

In this episode, Stacy discusses the realities of paid product placement today

Oct 18, 2017
TV Pilots And Brand Partnerships
08:53

In this episode, Stacy explains how a TV show comes into existence, the benefits to brands who participate in product placement with these TV pilots – and why it’s worth the risk spending resources and time on an opportunity that may never see the light of a TV screen.

Oct 11, 2017
Flip And Fold Your Brand To Talk Show Success
08:20

In this episode, Stacy discusses how your brand can create sales success through talk show partnerships.

Oct 04, 2017
9 Ways To Leverage Product Placement Through Social Media
15:11

In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe.

Sep 28, 2017
7 Steps To Create A Product Placement Program
07:06

In this episode, Stacy shares seven key steps to take to help increase your brand’s product placement campaign success.

Sep 20, 2017
Top 10 Decision Makers On Set Who Need To Know Your Brand
09:30

In this episode, Stacy discusses the top 10 Decision Makers involved in product placement.

Sep 13, 2017
Using Social Media At Brand Sponsored Events
08:13

In this episode, Stacy shares 10 tips that can help a brand better use their own social media at brand sponsored events.

Sep 06, 2017
A Six Step Guide For Brands Wanting To Work With Influencers
09:14

In this episode, Stacy shares six steps you need to know to start working with social influencers.

Aug 30, 2017
Importance Of Social Media Influencers
08:04

In this episode, Stacy discusses the importance of social media influencers and their impact on a brand's sales.

Aug 23, 2017
10 Reasons For Product Placement
08:16

In this episode, Stacy shares ten reasons why brands utilize product placement as part of their marketing and advertising strategies.

Aug 16, 2017
Strategic (& Free!) Promotional Partnerships For Your Brand
12:34

In this episode, Stacy shares tips on how to get major consumer engagement by strategically partnering your brand with an entertainment property.

Aug 09, 2017
Repurposing Content From Social Influencers
11:09

In this episode, Stacy discusses what to do after your brand completes an influencer marketing campaign.

Aug 02, 2017
Why Product Placement Provides An Advertising Solution To TV Clutter
08:56

In this episode, Stacy discusses why production placement provides an advertising solution to the clutter and fragmentation of television today.

Jul 26, 2017
3 Reasons Micro Influencers Get Better Engagement
07:20

In this episode, Stacy shares three reasons why micro influencers create affordable influencer marketing that gets engagement.

Jul 19, 2017
History Of Product Placement And How Productions Can Become Better Brand Partners
09:11

In this episode, Stacy discusses the history of product placement, where the business is today and how productions can become better partners to brands.

Jul 12, 2017
How Hollywood Celebrities Are Used For Global Endorsements
07:08

In this episode, Stacy discusses how Hollywood celebrities are leveraged by international companies for global endorsement campaigns, and shares some of the top brand celebrity endorsements around the world.

Jul 05, 2017
Using Product Placement In Content For Baby Boomers
08:51

In this episode, Stacy discusses opportunities to use product placement to market to Baby Boomers and those late Gen Xers to make your sales soar.

Jun 28, 2017
Should The Business Behind Product Placement Be Kept Secret
06:28

In this episode, Stacy discusses whether the business of product placement is best kept a secret.

Jun 21, 2017
Entertainment Marketing Is A Long Game
07:45

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.

Jun 14, 2017
The Risk Of Not Having A Public Relations Plan In Place
10:44

In this episode, Stacy discusses the importance of a Public Relations plan for your brand.

Jun 07, 2017
8 Step Guide To How Much To Spend On Social Influencer Marketing
18:14

In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide onwhat you need to know before undertaking such a campaign.

Jun 01, 2017
The Risks And Costs Of Social Influencer Marketing
13:26

In this episode, Stacy discusses the risks of social influencer marketing, and how to manage your boss’s expectations on what results to expect.

May 24, 2017
9 Reasons Why Programmatic Advertising Doesn't Work For Product Placement
13:48

In this episode, Stacy discusses why programmatic advertising won’t work for product placement.

May 17, 2017
7 Steps To A Celebrity Social Media Campaign
15:50

In this episode, Stacy shares 7 tips on how to partner with a celebrity using their social media platforms.

May 10, 2017
9 Steps To Get Your Brand On A Talk Show
15:33

In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

May 03, 2017
Marketing To The Beat Of Music Video Product Placement
10:19

In this episode, Stacy talks about how your brand can use music video product placement to get great exposure, reaching potentially hundreds of millions of people.

Apr 26, 2017
Product Placement Case Study – Securing Trade Out Opportunities In Hollywood
10:44

In this episode, Stacy shares information about a real life case study demonstrating how brands can secure product placement trade out opportunities in Hollywood.

Apr 20, 2017
Cracking 15 Steps For Celebrity Influencer Buy In
13:41

In this epsiode, Stacy shares 15 steps to get social media influencers to buy in to your pitch and become a supporter of your brand.

Apr 12, 2017
The Differences Between Advertising, PR And Entertainment Marketing
07:03

In this episode, Stacy explains the difference between entertainment marketing and advertising or public relations and shares tips on how brands can benefit from it.

Apr 05, 2017
10 Tips For Social Media
12:26

In this episode, Stacy shares 10 tips which will help you to make the most out of your social media posts.

Mar 31, 2017
Do You Want To Hire A Celebrity Or A Celebrity Influencer
05:36

In this episode, Stacy discusses the difference between hiring a celebrity and a celebrity influencer.

Mar 30, 2017
Get Consumers To Remember Your Brand Faster
06:10

In this episode, Stacy discusses one of the more powerful tricks to shorten the number of times it takes to remember your brand.

Mar 28, 2017
How Brands Use Retro Product Placement For Branding
07:18

In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain authentic and memorable connections to the audience.

Mar 23, 2017
The Cost And Benefit Of A Celebrity Tweet Versus Paid Social Ads
09:22

In this episode, Stacy discusses the difference between a paid ad and a celebrity endorsement on Twitter.

Mar 21, 2017
How To Secure The Right Influencer For Your Brand
11:45

In this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.

Mar 20, 2017
How Much Does Product Placement Cost
14:28

In this epsiode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

Mar 17, 2017
How To Create More Successful Instagram Posts
07:41

In this episode, Stacy discusses 10 ways that brands can create more successful instagram posts.

Mar 17, 2017
How To Get Your Brand In Celebrity Swag Bags
11:52

In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

Mar 16, 2017
Creating Celebrity Endorsement Safeguards
08:11

In this episode, Stacy shares tips on how to create your own celebrity partnership safety net in order to create successful celebrity endorsement partnerships.

Mar 15, 2017
Finding Out If Your Instagram Influencer Has Fake Followers
09:04

In this episode, Stacy shares five simple steps to help you find out if an influencer has fake Instagram followers, so that you can get the most bang for your buck!

Mar 14, 2017
3 Steps Not To Miss For Product Placement
06:43

In this episode, Stacy discusses three important steps in planning product placement strategy for your brand.

Mar 11, 2017
Inviting A Celebrity To Your Event
15:04

In this episode,Stacy discusses the 8 steps a brand manager needs to take to invite a celebrity to an event, and not sabotage a celebrity endorsement partnership, while ensuring that the brand gets everything it needs from the experience.

Mar 10, 2017
4 Common Myths About Product Placement
07:43

In this episode, Stacy debunks the myths of product placement.

Mar 08, 2017
More Secrets to Successful Celebrity Events
10:03

In this episode, Stacy share the rest of her tips for successful celebrity branded events.

Mar 08, 2017
The Secrets To Successful Celebrity Event
10:05

In this episode, Stacy shares the first five steps to celebrity event sponsorships that brand managers should take before activating their events partnership.

Mar 06, 2017
How To Make Product Placement Magic Happen
06:02

In this episode, Stacy shares three reasons why brands can win big time on screen and still make affordable product placement magic happen.

Mar 06, 2017
How Social Influencers Make Money
08:55

Join Stacy Jones, the CEO and founder of Los Angeles entertainment marketing agency Hollywood Branded for Marketing Mistakes (And How To Avoid Them). In this episode, you'll find out more about how content producers and influencers make money, and why as a brand you should start budgeting for digital content and PR.

Mar 01, 2017