Marketing Mistakes (And How To Avoid Them)

By Hollywood Branded

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Description

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

Episode Date
Drop Everything and Dropship: Mastering eCommerce With Anton Karly | Drop Ship Lifestyle & eCommerce Lifestyle
35:37

In this episode, Stacy sits down with eCommerce coach Anton Karly. The two discuss Anton’s best practices for digital marketing to drive eCommerce businesses, why Facebook ads shouldn’t be your main source of traffic, and how to add 30% to your monthly revenue with email marketing campaigns.

May 21, 2019
Using Artificial Intelligence For Product Placement and Storytelling With Roy Taylor | Ryff
47:25

In this episode, Stacy sits down to chat with virtual reality advocate and Ryff CEO, Roy Taylor. The two discuss Roy’s passion for artificial intelligence, and their discussion provides further insight into how artificial intelligence is already being used to maximize product placement opportunities.

May 16, 2019
Surprise And Delight Your Customers With Linsi Brownson | Spark Collaborative
49:51

In this episode, Stacy sits down with creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against business burnout, and Linsi shares the proper ways to train your mind to strategize using out of the box tactics.

May 14, 2019
Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School
28:38

In this episode, Stacy sits down with international keynote speaker and digital marketer, Sally Hendrick. The two discuss Sally’s extensive experience working in target market research, and Sally shares her best tips for making Facebook ads work for your brand.

May 09, 2019
The 5 Most Asked Questions About The Game Of Thrones Starbucks Coffee Cup Placement
23:52

In this episode, Stacy Jones, Hollywood Branded's CEO shares 5 of the most asked questions regarding the PR stemming from Starbuck's perceived product placement appearance in Game of Thrones, and the resulting worldwide PR phenomena.

May 08, 2019
Get Published: The Next Chapter Of Business Development With Eric Anderson
29:07

In this episode, Stacy sits down with book developer and writing coach, Eric Anderson. The two draw upon Eric’s experience to discuss the steps to becoming a published author, whether to be self-published or have a literary agent, and how to use authorship to gain a unique sales edge.

May 07, 2019
Make The Campaign Work For Your Brand With Susana Yee | Digital Everything
49:17

In this episode, Stacy sits down with digital marketing consultant, Susana Yee. The two discuss Susana’s experience working with brands like Guess and Kate Spade, and reveal the best ways to engineer effective strategy driven influencer marketing campaigns that work!

Apr 30, 2019
Simplify Your Business with Kevin Geary | Digital Ambition
37:00

In this episode, Stacy sits down with the founder of Digital Ambition and host of the Digital Ambition Podcast, Kevin Geary. The two discuss how to overcome overcomplicated business practices, whether it’s creating crazy funnels, intricate products and websites, or simply trying to stay grounded while managing everything. .

Apr 25, 2019
Influencers Are Humans Too With Dana Malstaff | Boss Mom
42:03

In this episode, Stacy sits down with business strategist, author, podcaster, CEO and founder of Boss Mom, Dana Malstaff. The two discuss exactly how Dana has used her experience as an influencer to share insights on building “human” and successful influencer campaigns, from free to paid. 

Apr 25, 2019
Mastering Systems & Processes with Bradley Benner | Semantic Mastery
49:28

In this episode, Stacy sits down with digital marketing consultant and co-founder of Semantic Mastery, Bradley Benner. Before speaking on how to simplify the business model to grow effortlessly overtime, the two discuss the necessity of systems and processes for scaling businesses. 

Apr 23, 2019
Talk TO Someone, Not AT Them With Shauna Armitage | Making Moxie
35:32

In this episode, Stacy sits down with growth consultant and founder of Making Moxie, Shauna Armitage. The two discuss Shauna’s experience with creating an online publication community for female entrepreneurs, and they break down the difference between talking to someone and talking AT them.

Apr 18, 2019
Redefining SEO With Jason Berkowitz | Break The Web
43:00

In this episode, Stacy sits down with the founder and SEO director of Break The Web, Jason Berkowitz. The two discuss SEO best practices, old school SEO strategies to avoid, and how to recover from a bad SEO campaign

Apr 16, 2019
The Keys To Successful Internet Marketing With Greg Jameson | WebStores Ltd.
45:44

In this episode, Stacy sits down with business consultant and President of WebStores Ltd., Greg Jameson. The two discuss the best ways to manage your business website in order to increase your market position, bolster revenue and strengthen your brand.   

Apr 11, 2019
The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo
54:31

In this episode, Stacy sits down with Brett Garfinkel, the co-founder and CEO of measurement firm Sylo. The two attempt to understand the current state of influencer marketing while discussing the misconceptions of bots and the role they play in the realm of digital marketing.

Apr 09, 2019
Managing Agency Relationships With Suzanne Brown | OKSuzi
54:08

In this episode, Stacy sits down with Suzanne Brown of OKSuzi Marketing. The two discuss Suzanne’s extensive experience as a business consultant helping seasoned entrepreneurs with high-level marketing challenges, and Suzanne shares her step-by-step guide to working with marketing agencies.

Apr 04, 2019
Becoming An Influencer In Your Own Space With Matt Johnson | Pursuing Results
59:11

In this episode, Stacy sits down with expert podcast host and Pursuing Results CEO Matt Johnson. The two reveal Matt’s extensive experience working in podcasts to discuss scalable marketing systems, turning expertise into business freedom, and the three keys to translating power into focused action.

Apr 02, 2019
Writing Down Your Strategy With John Rohe | HyCap Consulting
47:07

In this episode, Stacy sits down with HyCap Consulting expert, John Rohe. The two discuss how to integrate strategy and tactical plans for the total commercialization of brands, the proper definition of a “trainer,” and how to be honest with yourself and your team.

Mar 28, 2019
Become A LinkedIn Authority With Joe Apfelbaum | Ajax Union
39:46

In this episode, Stacy sits down digital marketing expert and CEO of Ajax Union, Joe Apfelbaum. The two discuss how to become an authority on LinkedIn, and dive into why less than 1% of the 600 million professionals on LinkedIn globally actually post regularly. 

Mar 26, 2019
A Smarter, Faster Marketing Program With Sam Underwood | Futurety
42:47

In this episode, Stacy sits down with Futurety's Business Strategy Vice President, Sam Underwood. The pair discuss Sam’s two rules of fishing: "You can’t catch fish where there aren’t fish’ and ‘don’t leave fish to find fish," revealing how these rules can be applied to marketing a business, product or service.

Mar 21, 2019
Web Optimization And How To Fix It With Chris Dayley | Disruptive Advertising
50:33

In this episode, Stacy sits down with digital marketing entrepreneur, speaker, and neuromarketing expert Chris Dayley. They discuss the biggest problems that most companies are facing with their websites and why fixing them is not as simple as just redesigning them.

Mar 19, 2019
Law And Privacy Order with Richard Chapo | Business Lawyer
50:42

In this episode, Stacy sits down with business lawyer Richard Chapo to discuss all things legal. They'll explain the "hot" topic in 2019, the new California Consumer Privacy Act, and how it will impact the majority of online businesses that gather personal data from residents of California.

Mar 14, 2019
Amplify Your Brand And Increase Engagement With Kristi Porter | Signify
49:21

In this episode, Stacy sits down with cause marketing philanthropist, Kristi Porter. The two discuss the best ways to use cause marketing and social issues to amplify a brand’s messaging and engagement to consumers.

Mar 12, 2019
Women Drink Liquor Too: Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy
44:39

In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and common misconceptions that have perpetuated the industry.

Mar 07, 2019
Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat
29:53

In this episode, Stacy sits down with CEO and founder of Old Hat Zac Logsdon to discuss how understanding fan science will ultimately reverse declining sports attendance across the nation.

Mar 05, 2019
Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence
44:08

In this episode, Stacy sits down with consumer expert Josh Elledge to discuss the importance of using social media to increase authority and influence.

Feb 28, 2019
How To Automate Your Sales And Business Operations With Mangus Unemyr | Marketing Automation And AI Consultant
46:02

In this episode, Stacy sits down with Marketing Automation And AI Consultant Magnus Unemyr to share his knowledge about the best automation practices to boost your operations. 

Feb 26, 2019
Using Influencer Marketing To Create Brand Partnerships With Keith Stoeckeler | MKTG
47:39

Stacy sits down with Vice President and Group Director for digital at MKTG, Keith Stoeckeler, to discuss how he utilizes influencer marketing as true brand partnerships and not just an amplification of the brand.

Feb 21, 2019
Using The Right Words With Naresh Vissa | Krish Media & Marketing
47:19

Stacy sits down with Naresh Vissa, Founder & CEO of Krish Media & Marketing, to discuss the benefits of direct marketing and the tools you need to establish a digital footprint.

Feb 19, 2019
Developing Simple And Effective Sales Strategies With Anthony Kirby | Marketing And Business Consultant
48:13

In this episode, Stacy sits down with marketing and business consultant Anthony Kirby to discuss his turnkey sales strategies that guarantee success.

Feb 14, 2019
How To Hire The Best Agency With Dave Rohrer | Northside Metrics
49:59

In this episode, Stacy Jones sits down with "Business Of Digital" co-host and Northside Metrics founder Dave Rohrer to discuss what brands need to know before you hire an agency. 

Feb 13, 2019
How To Leverage PR and Secure Free Publicity With Heather Burgett | The Burgett Group
33:16

In this episode, Stacy sits down with CEO and founder Heather Burgett of The Burgett Group. They discuss how important, fast and easy it can be to use PR to become a leader in your industry, and they'll even show you how securing free publicity is one of the fastest ways to gain higher visibility!

Feb 06, 2019
Effective Digital Media Marketing With Sharifah Hardie | X ROADS TV
45:37

In this episode, Stacy speaks with Sharifah Hardie to discuss her over twenty-five years of experience as a radio host, online marketing specialist, and business consultant.

Jan 30, 2019
Celebrity Endorsement And Brand Partnership With Lash Fary | Distinctive Assets
51:06

In this episode, Stacy Jones sits down with Lash Fary to discuss his over twenty years of experience in gifting celebrities and celebrity lounge producing. 

Jan 23, 2019
Eleven Steps To Creating Your Social Influencer Plan - Part 2
09:46

In part two of this two-part podcast, Stacy finishes teaching you how to create a plan to work with influencers. Go back and listen to the first podcast if you haven’t already to hear all ten actionable steps to take along the way!

Jan 16, 2019
Creating Your Plan To Work With Influencers In 11 Steps – PART 1
12:03

In part one of this two part podcast, Stacy talks to you about creating your plan to work with influencers. News flash: you need a plan!

Jan 09, 2019
Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems
52:29

In this episode, Stacy chats with Vatche Arabian of FLIR systems to discuss how he worked with influencers, media, and film & TV content producers to incorporate FLIR products and messaging.

Jan 03, 2019
How Much Does Product Placement Cost
12:55

(Original Broadcast Date: March 17, 2017) In this episode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

Dec 26, 2018
9 Steps To Get Your Brand On A Talk Show
14:12

(Original Broadcast Date: May 3, 2017) In this episode, Stacy explains how you can go about getting your brand on a TV talk show. 

 
Dec 20, 2018
The Top Holiday Movie Product Placements
09:31

In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement. 

Dec 12, 2018
Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing
53:12

In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing. 

Dec 05, 2018
Creating A Podcast For Your Business with Stephen Woessner | Predictive ROI
58:29

In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.

Nov 28, 2018
Representing Celebrity Talent With Lori Sale | Artist & Brand
56:59

In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.

Nov 21, 2018
Developing Personas With Susan Baier |Audience Audit
53:20

In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients. 

Nov 14, 2018
Product Placement With Gary Moore Of Dell
38:43

In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified the Dell brand within the TV and Film industries.

Nov 07, 2018
Influencer Marketing Law with Sharon Toerek | Toerek Law
51:58

In the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Toerek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” of Influencer Marketing.

Oct 31, 2018
Creating Licensed Brands From TV Shows And Movies
20:24

In our 100th episode (that’s right...100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention.

After today’s episode, we’ll be mixing it up a bit by adding in interviews with brands, agencies and other industry leaders discussing the “magic sauce” for a brand’s marketing successes. 

Oct 25, 2018
Advertising Through Podcasts
14:18

In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.

Oct 18, 2018
What Brands Think About When Choosing A Celebrity
11:58

In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.

Oct 11, 2018
Why Organic Product Placement Increases Brand Sales
12:29

In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.

Oct 04, 2018
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part II
17:30

In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.    

Sep 26, 2018
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part I
09:18

In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.

Sep 20, 2018
How Blogging Helps Brands Get Sales
10:14

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.

Sep 13, 2018
What Our Team Learned That You May Not Know
11:36

In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers!

Sep 06, 2018
How To Launch An Influencer Marketing Campaign That Works
06:32

In this episode, Stacy Jones explains how to implement an influencer marketing strategy that works.

Aug 29, 2018
7 Fixes For When Your Brand Becomes The Bad Guy On Screen
11:08

In this episode, Stacy dishes out the 7 next step moves for what brands can do as part of crisis management when their product becomes the bad guy on TV.

Aug 22, 2018
Product Placement Versus Brand Integration
09:22

In this episode, Stacy explains the differences between product placement and brand integration.

Aug 15, 2018
The Power Of Award Shows For Brands
13:39

Stacy talks to you about the power of award shows for brands, and the best way to leverage opportunities like The Oscars for brand marketing partnerships.

Aug 08, 2018
Everyone On Your Team Makes A Difference
10:12

In this episode, Stacy explains why every individual on your team makes a difference to your company and that forgetting this is one of the biggest mistakes you can make.

Aug 01, 2018
5 Tricks To Staying On Top Of Emails For Any Business
10:50

In this episode, Stacy shares with you how our team has addressed a challenge felt across the nation by all business types - email organization - and provides a simple 5 step plan for staying on top of those emails.

Jul 25, 2018
What Papa John's Can Do To Recover From A PR Nightmare
16:20

In this episode, Stacy reveals what brands like Papa John’s can do to recover from a PR nightmare caused by a celebrity – or in this case, their own self-created celebrity persona and brand founder.

 

Jul 18, 2018
Dealing With Fraud As A Business Owner - Part 3
17:48

In this episode, Stacy concludes her story of the international cyber fraud that nearly destroyed our agency, to help other business owners keep the same from happening to them.

Jul 11, 2018
Dealing With Fraud As A Business Owner - Part 2
18:13

In her last podcast, Stacy laid out the background knowledge as the prequel to her agency's fraud nightmare. 

In this episode, Stacy continues to talk to you about the fraud that happened in the hopes that she can help prevent it from happening to your business too.

Jul 06, 2018
Dealing With Fraud As A Business Owner - Part 1
11:13

In this episode, Stacy revisits an agency nightmare to teach you how to protect your business from the same thing! 

Jun 27, 2018
How To Get Your Team To Blog - Part 2
12:41

In part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, and how Hollywood Branded has created over 700 blogs. 

Jun 20, 2018
How To Get Your Team To Blog Part 1
10:50

In this episode, Stacy talks to you about how to motivate your team to blog. She also explains why it is just so important for your company to do so.

Jun 13, 2018
Product Placement Trade Out Opportunities in Hollywood TV and Film
10:48

In this episode, Stacy talks to you about product placement trade out opportunities in Hollywood!

 

Jun 07, 2018
Did The Brand Pay For The Celebrity To Hold That?
07:13

In this episode, Stacy helps to explain how some celebrities are paid to hold a brand with paparazzi hired to take the perfect shot in order to share it with media outlets.

May 30, 2018
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 2
12:32

In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.

May 23, 2018
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 1
15:26

In this episode, Stacy shares how tech brands can leverage content marketing to help drive brand awareness and trigger sales.

May 17, 2018
Cannabis and Product Placement Content Marketing Partnerships
09:46

In this episode, Stacy talks to you about how cannabis brands have been able to stand out and gain brand awareness through product placement content marketing partnerships.

May 09, 2018
PR For Medical Practices Part 4
09:34

In the conclusion to a four-part podcast series, Stacy provides you with very easy steps for you and your team to incorporate PR into your own company to help drive media awareness and make your appointment books even busier!

May 02, 2018
PR For Medical Practices - Part 3
12:37

In part three of this four-part podcast, Stacy shows you how to write a press release that can help you get media coverage for your medical practice.

Apr 25, 2018
PR For Medical Practices - Part 2
13:42

In part two of this four-part series, Stacy shows you how to make sure your medical practice website is ready for a journalist.

Apr 18, 2018
PR For Medical Practices - Part 1
15:10

In this episode, Stacy shares the tools you'll need to create a PR program for your medical practice, and why it is just so important for your company to have a PR plan in place.

Apr 11, 2018
Celebrity Endorsements And The Olympics
10:32

In this episode, Stacy talks to you about some of the Olympic celebrity endorsement partnerships that were launched during the 2018 Winter Olympics.

Apr 04, 2018
Our Entertainment Marketing Survey Results
09:13

In this episode, Stacy continues the discussion from last week about our entertainment marketing survey and what it revealed about how brands and their agencies approach product placement to ensure success.

Mar 28, 2018
A Look Inside Our Entertainment Marketing Survey
08:04

In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements by brands and their agencies.  And boy, did it have some interesting reveals!

Mar 21, 2018
Branding At The Oscars - Walmart short form branded content
09:13

In this episode, Stacy continues the conversation from last week about Oscar no-fee brand moments from the 90th Academy Awards, and specifically about Walmart’s sponsored short form branded content. 

Mar 14, 2018
Branded At The Oscars
12:13

Welcome to another episode of Marketing Mistakes (And How To Avoid Them). In this episode, Stacy talks about Oscar brand moments from the 90th Academy Awards, and how a few brands won some major global exposure.

Mar 07, 2018
7 Reasons Why We Blog
15:10

In this episode, Stacy dishes out the seven reasons why our agency blogs.  

Mar 01, 2018
The Truth About Independent Films and Brand Partnerships
11:50

In this episode, Stacy shares the truth about working with independent films and brand partnerships. 

 

Feb 22, 2018
5 Ways To Evaluate If Your Content Is A Good Brand Vehicle For Product Placement
05:19

In this episode, Stacy discusses the 5 ways producers can evaluate if their content is a good brand vehicle for product placement.

Feb 14, 2018
How Influencers Buy Fake Followers And Why Brand Marketers Should Care
10:16

In this episode, Stacy explains how you can protect your brand from phony influencers, how a fake follower purchase platform works, and give you more insight of what to know and what to watch out for! Great stuff, right?!

Feb 07, 2018
4 Reasons Why Productions Use Product Placement
06:22

In this episode, Stacy explains the four reasons why productions want to use product placement.

Jan 31, 2018
What Makes Partnering With A Production Worth It To A Brand
06:12

In this episode, Stacy explains what makes a TV or film product placement deal worth doing for a brand.

Jan 24, 2018
Legal Rules About Product Placement In The USA
10:40

In this Episode, Stacy Jones provides more information about the legal rules of product placement in the United States.

Jan 17, 2018
Why Logo Design Matters For Product Placement
05:43

In this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign.

Jan 10, 2018
4 Key Ways Producers Can Get More Creative On Making Brand Partnerships Work
06:42

In this episode, Stacy shares the four key ways producers can get more creative on making brand partnerships work.

Jan 03, 2018
13 Reasons Why Production Companies Need To Hire A Brand Marketing Strategist
08:00

In this episode, Stacy Jones unveils the 13 reasons why production companies need to hire a brand marketing strategist to assist with brand partnerships.

Dec 27, 2017
12 Ways Apps Use Content To Drive Downloads And Brand Awareness
10:00

In this episode, Stacy discusses the 12 ways app brand marketers can integrate their app into entertainment content marketing to increase downloads and brand awareness.

Dec 20, 2017
3 Ways Apps Can Work With Influencers, Celebrities And Content Marketing
10:20

In this episode, Stacy discusses the three major ways app brand marketers can use influencers, celebrities, and content marketing to increase downloads and brand recognition. .

Dec 13, 2017
12 Steps To Working With A Celebrity
12:12

In this episode, Stacy Jones shares the 12 steps to get celebrities to work with your brand, and the reason why it can take so long.

Dec 07, 2017
Luxury Brands And Entertainment Marketing
08:03

In the latest episode, Stacy Jones discusses some of the best ways luxury brands can partner with entertainment content and celebrities.

Nov 29, 2017
A Day In The Life of Hollywood Branded
10:07

In this week's podcast, Stacy Jones talks to you about what goes on in the life of a typical day at the agency, and gives you a look behind the scenes on what the team does to create successful influencer campaigns for their clients.

Nov 22, 2017
Global Audience Numbers You Need To Know About
08:21

In this episode, Stacy discusses what global brands need to know about the size of audiences viewing TV content that they have product placement in.

Nov 16, 2017
6 Ways To Measure A Brands Product Placement Campaign
07:46

In this episode, Stacy shares 6 ways that you can measure your product placement campaign.

Nov 08, 2017
4 Ways Brands Can Leverage Fashion For Sales Impact
11:37

In this episode, Stacy shares four ways to engage consumers through fashion partnerships.

Nov 01, 2017
6 Ways Brands Can Leverage 'Scary' To Create More Sales
08:09

In this episode, Stacy shares 6 ways scary content actually increases sales for brands willing to work with the horror genre.

Oct 25, 2017
The Realities Of Paid Product Placement Today
12:10

In this episode, Stacy discusses the realities of paid product placement today

Oct 18, 2017
TV Pilots And Brand Partnerships
08:53

In this episode, Stacy explains how a TV show comes into existence, the benefits to brands who participate in product placement with these TV pilots – and why it’s worth the risk spending resources and time on an opportunity that may never see the light of a TV screen.

Oct 11, 2017