Marketing Mistakes (And How To Avoid Them)

By Hollywood Branded

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Description

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

Episode Date
The Top Holiday Movie Product Placements
09:31

In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement. 

Dec 12, 2018
Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing
53:12

In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing. 

Dec 05, 2018
Creating A Podcast For Your Business with Stephen Woessner | Predictive ROI
58:29

In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.

Nov 28, 2018
Representing Celebrity Talent With Lori Sale | Artist & Brand
56:59

In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.

Nov 21, 2018
Developing Personas With Susan Baier |Audience Audit
53:20

In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients. 

Nov 14, 2018
Product Placement With Gary Moore Of Dell
38:43

In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified the Dell brand within the TV and Film industries.

Nov 07, 2018
Influencer Marketing Law with Sharon Toerek | Toerek Law
51:58

In the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Toerek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” of Influencer Marketing.

Oct 31, 2018
Creating Licensed Brands From TV Shows And Movies
20:24

In our 100th episode (that’s right...100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention.

After today’s episode, we’ll be mixing it up a bit by adding in interviews with brands, agencies and other industry leaders discussing the “magic sauce” for a brand’s marketing successes. 

Oct 25, 2018
Advertising Through Podcasts
14:18

In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.

Oct 18, 2018
What Brands Think About When Choosing A Celebrity
11:58

In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.

Oct 11, 2018
Why Organic Product Placement Increases Brand Sales
12:29

In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.

Oct 04, 2018
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part II
17:30

In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.    

Sep 26, 2018
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part I
09:18

In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.

Sep 20, 2018
How Blogging Helps Brands Get Sales
10:14

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.

Sep 13, 2018
What Our Team Learned That You May Not Know
11:36

In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers!

Sep 06, 2018
How To Launch An Influencer Marketing Campaign That Works
06:32

In this episode, Stacy Jones explains how to implement an influencer marketing strategy that works.

Aug 29, 2018
7 Fixes For When Your Brand Becomes The Bad Guy On Screen
11:08

In this episode, Stacy dishes out the 7 next step moves for what brands can do as part of crisis management when their product becomes the bad guy on TV.

Aug 22, 2018
Product Placement Versus Brand Integration
09:22

In this episode, Stacy explains the differences between product placement and brand integration.

Aug 15, 2018
The Power Of Award Shows For Brands
13:39

Stacy talks to you about the power of award shows for brands, and the best way to leverage opportunities like The Oscars for brand marketing partnerships.

Aug 08, 2018
Everyone On Your Team Makes A Difference
10:12

In this episode, Stacy explains why every individual on your team makes a difference to your company and that forgetting this is one of the biggest mistakes you can make.

Aug 01, 2018
5 Tricks To Staying On Top Of Emails For Any Business
10:50

In this episode, Stacy shares with you how our team has addressed a challenge felt across the nation by all business types - email organization - and provides a simple 5 step plan for staying on top of those emails.

Jul 25, 2018
What Papa John's Can Do To Recover From A PR Nightmare
16:20

In this episode, Stacy reveals what brands like Papa John’s can do to recover from a PR nightmare caused by a celebrity – or in this case, their own self-created celebrity persona and brand founder.

 

Jul 18, 2018
Dealing With Fraud As A Business Owner - Part 3
17:48

In this episode, Stacy concludes her story of the international cyber fraud that nearly destroyed our agency, to help other business owners keep the same from happening to them.

Jul 11, 2018
Dealing With Fraud As A Business Owner - Part 2
18:13

In her last podcast, Stacy laid out the background knowledge as the prequel to her agency's fraud nightmare. 

In this episode, Stacy continues to talk to you about the fraud that happened in the hopes that she can help prevent it from happening to your business too.

Jul 06, 2018
Dealing With Fraud As A Business Owner - Part 1
11:13

In this episode, Stacy revisits an agency nightmare to teach you how to protect your business from the same thing! 

Jun 27, 2018
How To Get Your Team To Blog - Part 2
12:41

In part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, and how Hollywood Branded has created over 700 blogs. 

Jun 20, 2018
How To Get Your Team To Blog Part 1
10:50

In this episode, Stacy talks to you about how to motivate your team to blog. She also explains why it is just so important for your company to do so.

Jun 13, 2018
Product Placement Trade Out Opportunities in Hollywood TV and Film
10:48

In this episode, Stacy talks to you about product placement trade out opportunities in Hollywood!

 

Jun 07, 2018
Did The Brand Pay For The Celebrity To Hold That?
07:13

In this episode, Stacy helps to explain how some celebrities are paid to hold a brand with paparazzi hired to take the perfect shot in order to share it with media outlets.

May 30, 2018
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 2
12:32

In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.

May 23, 2018
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 1
15:26

In this episode, Stacy shares how tech brands can leverage content marketing to help drive brand awareness and trigger sales.

May 17, 2018
Cannabis and Product Placement Content Marketing Partnerships
09:46

In this episode, Stacy talks to you about how cannabis brands have been able to stand out and gain brand awareness through product placement content marketing partnerships.

May 09, 2018
PR For Medical Practices Part 4
09:34

In the conclusion to a four-part podcast series, Stacy provides you with very easy steps for you and your team to incorporate PR into your own company to help drive media awareness and make your appointment books even busier!

May 02, 2018
PR For Medical Practices - Part 3
12:37

In part three of this four-part podcast, Stacy shows you how to write a press release that can help you get media coverage for your medical practice.

Apr 25, 2018
PR For Medical Practices - Part 2
13:42

In part two of this four-part series, Stacy shows you how to make sure your medical practice website is ready for a journalist.

Apr 18, 2018
PR For Medical Practices - Part 1
15:10

In this episode, Stacy shares the tools you'll need to create a PR program for your medical practice, and why it is just so important for your company to have a PR plan in place.

Apr 11, 2018
Celebrity Endorsements And The Olympics
10:32

In this episode, Stacy talks to you about some of the Olympic celebrity endorsement partnerships that were launched during the 2018 Winter Olympics.

Apr 04, 2018
Our Entertainment Marketing Survey Results
09:13

In this episode, Stacy continues the discussion from last week about our entertainment marketing survey and what it revealed about how brands and their agencies approach product placement to ensure success.

Mar 28, 2018
A Look Inside Our Entertainment Marketing Survey
08:04

In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements by brands and their agencies.  And boy, did it have some interesting reveals!

Mar 21, 2018
Branding At The Oscars - Walmart short form branded content
09:13

In this episode, Stacy continues the conversation from last week about Oscar no-fee brand moments from the 90th Academy Awards, and specifically about Walmart’s sponsored short form branded content. 

Mar 14, 2018
Branded At The Oscars
12:13

Welcome to another episode of Marketing Mistakes (And How To Avoid Them). In this episode, Stacy talks about Oscar brand moments from the 90th Academy Awards, and how a few brands won some major global exposure.

Mar 07, 2018
7 Reasons Why We Blog
15:10

In this episode, Stacy dishes out the seven reasons why our agency blogs.  

Mar 01, 2018
The Truth About Independent Films and Brand Partnerships
11:50

In this episode, Stacy shares the truth about working with independent films and brand partnerships. 

 

Feb 22, 2018
5 Ways To Evaluate If Your Content Is A Good Brand Vehicle For Product Placement
05:19

In this episode, Stacy discusses the 5 ways producers can evaluate if their content is a good brand vehicle for product placement.

Feb 14, 2018
How Influencers Buy Fake Followers And Why Brand Marketers Should Care
10:16

In this episode, Stacy explains how you can protect your brand from phony influencers, how a fake follower purchase platform works, and give you more insight of what to know and what to watch out for! Great stuff, right?!

Feb 07, 2018
4 Reasons Why Productions Use Product Placement
06:22

In this episode, Stacy explains the four reasons why productions want to use product placement.

Jan 31, 2018
What Makes Partnering With A Production Worth It To A Brand
06:12

In this episode, Stacy explains what makes a TV or film product placement deal worth doing for a brand.

Jan 24, 2018
Legal Rules About Product Placement In The USA
10:40

In this Episode, Stacy Jones provides more information about the legal rules of product placement in the United States.

Jan 17, 2018
Why Logo Design Matters For Product Placement
05:43

In this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign.

Jan 10, 2018
4 Key Ways Producers Can Get More Creative On Making Brand Partnerships Work
06:42

In this episode, Stacy shares the four key ways producers can get more creative on making brand partnerships work.

Jan 03, 2018
13 Reasons Why Production Companies Need To Hire A Brand Marketing Strategist
08:00

In this episode, Stacy Jones unveils the 13 reasons why production companies need to hire a brand marketing strategist to assist with brand partnerships.

Dec 27, 2017
12 Ways Apps Use Content To Drive Downloads And Brand Awareness
10:00

In this episode, Stacy discusses the 12 ways app brand marketers can integrate their app into entertainment content marketing to increase downloads and brand awareness.

Dec 20, 2017
3 Ways Apps Can Work With Influencers, Celebrities And Content Marketing
10:20

In this episode, Stacy discusses the three major ways app brand marketers can use influencers, celebrities, and content marketing to increase downloads and brand recognition. .

Dec 13, 2017
12 Steps To Working With A Celebrity
12:12

In this episode, Stacy Jones shares the 12 steps to get celebrities to work with your brand, and the reason why it can take so long.

Dec 07, 2017
Luxury Brands And Entertainment Marketing
08:03

In the latest episode, Stacy Jones discusses some of the best ways luxury brands can partner with entertainment content and celebrities.

Nov 29, 2017
A Day In The Life of Hollywood Branded
10:07

In this week's podcast, Stacy Jones talks to you about what goes on in the life of a typical day at the agency, and gives you a look behind the scenes on what the team does to create successful influencer campaigns for their clients.

Nov 22, 2017
Global Audience Numbers You Need To Know About
08:21

In this episode, Stacy discusses what global brands need to know about the size of audiences viewing TV content that they have product placement in.

Nov 16, 2017
6 Ways To Measure A Brands Product Placement Campaign
07:46

In this episode, Stacy shares 6 ways that you can measure your product placement campaign.

Nov 08, 2017
4 Ways Brands Can Leverage Fashion For Sales Impact
11:37

In this episode, Stacy shares four ways to engage consumers through fashion partnerships.

Nov 01, 2017
6 Ways Brands Can Leverage 'Scary' To Create More Sales
08:09

In this episode, Stacy shares 6 ways scary content actually increases sales for brands willing to work with the horror genre.

Oct 25, 2017
The Realities Of Paid Product Placement Today
12:10

In this episode, Stacy discusses the realities of paid product placement today

Oct 18, 2017
TV Pilots And Brand Partnerships
08:53

In this episode, Stacy explains how a TV show comes into existence, the benefits to brands who participate in product placement with these TV pilots – and why it’s worth the risk spending resources and time on an opportunity that may never see the light of a TV screen.

Oct 11, 2017
Flip And Fold Your Brand To Talk Show Success
08:20

In this episode, Stacy discusses how your brand can create sales success through talk show partnerships.

Oct 04, 2017
9 Ways To Leverage Product Placement Through Social Media
15:11

In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe.

Sep 28, 2017
7 Steps To Create A Product Placement Program
07:06

In this episode, Stacy shares seven key steps to take to help increase your brand’s product placement campaign success.

Sep 20, 2017
Top 10 Decision Makers On Set Who Need To Know Your Brand
09:30

In this episode, Stacy discusses the top 10 Decision Makers involved in product placement.

Sep 13, 2017
Using Social Media At Brand Sponsored Events
08:13

In this episode, Stacy shares 10 tips that can help a brand better use their own social media at brand sponsored events.

Sep 06, 2017
A Six Step Guide For Brands Wanting To Work With Influencers
09:14

In this episode, Stacy shares six steps you need to know to start working with social influencers.

Aug 30, 2017
Importance Of Social Media Influencers
08:04

In this episode, Stacy discusses the importance of social media influencers and their impact on a brand's sales.

Aug 23, 2017
10 Reasons For Product Placement
08:16

In this episode, Stacy shares ten reasons why brands utilize product placement as part of their marketing and advertising strategies.

Aug 16, 2017
Strategic (& Free!) Promotional Partnerships For Your Brand
12:34

In this episode, Stacy shares tips on how to get major consumer engagement by strategically partnering your brand with an entertainment property.

Aug 09, 2017
Repurposing Content From Social Influencers
11:09

In this episode, Stacy discusses what to do after your brand completes an influencer marketing campaign.

Aug 02, 2017
Why Product Placement Provides An Advertising Solution To TV Clutter
08:56

In this episode, Stacy discusses why production placement provides an advertising solution to the clutter and fragmentation of television today.

Jul 26, 2017
3 Reasons Micro Influencers Get Better Engagement
07:20

In this episode, Stacy shares three reasons why micro influencers create affordable influencer marketing that gets engagement.

Jul 19, 2017
History Of Product Placement And How Productions Can Become Better Brand Partners
09:11

In this episode, Stacy discusses the history of product placement, where the business is today and how productions can become better partners to brands.

Jul 12, 2017
How Hollywood Celebrities Are Used For Global Endorsements
07:08

In this episode, Stacy discusses how Hollywood celebrities are leveraged by international companies for global endorsement campaigns, and shares some of the top brand celebrity endorsements around the world.

Jul 05, 2017
Using Product Placement In Content For Baby Boomers
08:51

In this episode, Stacy discusses opportunities to use product placement to market to Baby Boomers and those late Gen Xers to make your sales soar.

Jun 28, 2017
Should The Business Behind Product Placement Be Kept Secret
06:28

In this episode, Stacy discusses whether the business of product placement is best kept a secret.

Jun 21, 2017
Entertainment Marketing Is A Long Game
07:45

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.

Jun 14, 2017
The Risk Of Not Having A Public Relations Plan In Place
10:44

In this episode, Stacy discusses the importance of a Public Relations plan for your brand.

Jun 07, 2017
8 Step Guide To How Much To Spend On Social Influencer Marketing
18:14

In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide onwhat you need to know before undertaking such a campaign.

Jun 01, 2017
The Risks And Costs Of Social Influencer Marketing
13:26

In this episode, Stacy discusses the risks of social influencer marketing, and how to manage your boss’s expectations on what results to expect.

May 24, 2017
9 Reasons Why Programmatic Advertising Doesn't Work For Product Placement
13:48

In this episode, Stacy discusses why programmatic advertising won’t work for product placement.

May 17, 2017
7 Steps To A Celebrity Social Media Campaign
15:50

In this episode, Stacy shares 7 tips on how to partner with a celebrity using their social media platforms.

May 10, 2017
9 Steps To Get Your Brand On A Talk Show
15:33

In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

May 03, 2017
Marketing To The Beat Of Music Video Product Placement
10:19

In this episode, Stacy talks about how your brand can use music video product placement to get great exposure, reaching potentially hundreds of millions of people.

Apr 26, 2017
Product Placement Case Study – Securing Trade Out Opportunities In Hollywood
10:44

In this episode, Stacy shares information about a real life case study demonstrating how brands can secure product placement trade out opportunities in Hollywood.

Apr 20, 2017
Cracking 15 Steps For Celebrity Influencer Buy In
13:41

In this epsiode, Stacy shares 15 steps to get social media influencers to buy in to your pitch and become a supporter of your brand.

Apr 12, 2017
The Differences Between Advertising, PR And Entertainment Marketing
07:03

In this episode, Stacy explains the difference between entertainment marketing and advertising or public relations and shares tips on how brands can benefit from it.

Apr 05, 2017
10 Tips For Social Media
12:26

In this episode, Stacy shares 10 tips which will help you to make the most out of your social media posts.

Mar 31, 2017
Do You Want To Hire A Celebrity Or A Celebrity Influencer
05:36

In this episode, Stacy discusses the difference between hiring a celebrity and a celebrity influencer.

Mar 30, 2017
Get Consumers To Remember Your Brand Faster
06:10

In this episode, Stacy discusses one of the more powerful tricks to shorten the number of times it takes to remember your brand.

Mar 28, 2017
How Brands Use Retro Product Placement For Branding
07:18

In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain auhentic and memorable connections to the audience

Mar 23, 2017
The Cost And Benefit Of A Celebrity Tweet Versus Paid Social Ads
09:22

In this episode, Stacy discusses the difference between a paid ad and a celebrity endorsement on Twitter.

Mar 21, 2017
How To Secure The Right Influencer For Your Brand
11:45

In this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.

Mar 20, 2017
How Much Does Product Placement Cost
14:28

In this epsiode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

Mar 17, 2017
How To Create More Successful Instagram Posts
07:41

In this episode, Stacy discusses 10 ways that brands can create more successful instagram posts.

Mar 17, 2017
How To Get Your Brand In Celebrity Swag Bags
11:52

In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

Mar 16, 2017
Creating Celebrity Endorsement Safeguards
08:11

In this episode, Stacy shares tips on how to create your own celebrity partnership safety net in order to create successful celebrity endorsement partnerships.

Mar 15, 2017
Finding Out If Your Instagram Influencer Has Fake Followers
09:04

In this episode, Stacy shares five simple steps to help you find out if an influencer has fake Instagram followers, so that you can get the most bang for your buck!

Mar 14, 2017