Marketing Mistakes (And How To Avoid Them)

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Description

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

Episode Date
Maximizing Productivity In The Office with Mark Green | Performance Dynamics Group
43:31

In this episode, Stacy sits down with strategic advisor and coach, Mark Green, the founder and president of Performance Dynamics Group.  The two discuss the best ways to maximize productivity in the office from multiple angles ranging from clients, employees, and effective leadership tactics.

Sep 10, 2019
Improve Your Digital Marketing Strategies With Chris Madden | Matchnode
49:03

In this episode, Stacy sits down with experienced entrepreneur and co-founder of Matchnode, Chris Madden. The two discuss Facebook ads and boosting posts, and how you can set up a marketing plan that allows for iteration.

 

 

Sep 03, 2019
Being About The Buyer With Todd Hockenberry | Top Line Results
45:59

In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a company’s success is dependent upon a well-developed mission, strategy, and action plan.

Aug 27, 2019
Conveying A Message Using A Published Book with Wendy Keller | Keller Media, Inc.
45:26

In this episode, Stacy sits down with Chief Talent Launcher and Senior Agent of Keller Media, Inc., Wendy Keller. The two discuss the benefits that a published book can have as a business leader and the ways in which it can be done most effectively. 

Aug 20, 2019
Understanding Blockchain with Mimi Slavin | Greenfence Consumer
46:19

In this episode, Stacy sits down with Mimi Slavin, the head of marketing and business development at Greenfence Consumer. The two discuss marketing and promotions on Blockchain and how this technology is enabling new ways to provide value, monetize IP’s, and secure two-way value exchange.

Aug 13, 2019
Identifying Your Market As An Entrepreneur with Preston Alder | Neighbor
35:47

In this episode, Stacy sits down with Preston Alder, the CEO of storage rental company, Neighbor. The two discuss the importance of market identification as an entrepreneur and the benefits in can have on the success of your company.

Aug 06, 2019
Convert Connections Into Customers With Charlie Whyman | The Curiosity Key Podcast
52:47

In this episode, Stacy sits down with B2B Development strategist and coach, Charlie Whyman. The two discuss how the most common mistakes people make every day on LinkedIn that stop them from winning new business inquiries, and how you can convert your connections into customers. 

Jul 30, 2019
Increase Business Profitability With Thor Conklin | Peak Performance Group
26:02

In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a business more profitable, and why he qualifies the psychology of success in one word: “Execution”!

Jul 23, 2019
Use Virtual Assistants To Streamline Business With Molly Rose Speed | The Academy for Virtual Assistants
28:51

In this episode, Stacy sits down with entrepreneur, Molly Rose Speed. The two discuss how effectively a Virtual Assistant can augment your efficiency and how to best outsource the perfect helper for your business.

Jul 16, 2019
Use Influencers To Make Brand Integrations With Justin Purser | Olio Creative
58:56

In this episode, Stacy sits down with filmmaker and director, Justin Purser of Olio Creative. The two discuss Justin's tremendous background in writing music video treatments and what it has taught him about making successful brand integrations with music videos and influencers. 

Jul 09, 2019
Re-Post How Brands Use Retro Product Placement For Branding
07:18

In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain auhentic and memorable connections to the audience.

Jul 05, 2019
Talking Your Way Into Talk Shows With Courtney Jackson| Steve Harvey Show
53:58

In this episode, Stacy sits down with Courtney Jackson, the integration and trade out producer of the Emmy Award winning Steve Harvey Show. The two discuss Courtney’s career in brand integration and how brands can make the most out of talk show partnerships.

Courtney's LinkedIn

Jul 02, 2019
Use Writing To Demonstrate Your Expertise With Tara Alemany| Emerald Lake Books
44:57

In this episode, Stacy sits down with founder and CEO of Emerald Lake Books, Tara Alemany. The two discuss methods on how to best market your book, and how writing and publishing a book helps demonstrate your expertise and credibility.

Jun 27, 2019
Detect And Combat Influencer Fraud With Yaro Pat | HypeAuditor
47:52

In this episode, Stacy sits down with the product manager at HypeAuditor, the seasoned Yaro Pat. The two discuss how to find the most efficient and authentic influencers for your marketing campaign, and they dive into methods on how you can detect and combat influencer fraud on Instagram.

Jun 25, 2019
Using Authority Marketing to Lead Your Business with Michael Greenberg | Gentleman of Technology
37:38

In this episode, Stacy sits down with the founder of Gentleman of Technology and Call for Content, Michael Greenberg. The two discuss their experience as podcasters and the importance of Authority Marketing: why it’s important, how to use it, and which ways to do it right.

 

Jun 20, 2019
Building Transparency And Trust With Nick Usborne | Conversational Copywriting
42:26

In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.

Jun 18, 2019
Effectively Promote Your Brand With Trust With Alex Lyman
41:12

In this episode, Stacy sits down with experienced media professional, Alex Lyman. The two discuss how to sell yourself as an industry expert and thought leader, and they cover the important role that honesty, transparency, and building trust play in promoting your brand.

Jun 13, 2019
Surprise And Delight Your Customers With Linsi Brownson | Spark Collaborative
39:44

In this episode, Stacy sits down with the creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against business burnout, and Linsi shares the proper ways to train your mind to strategize using out of the box tactics.

Jun 11, 2019
Reclaim Your Independence And Freedom With Steve Gordon | The Unstoppable CEO
40:38

In this episode, Stacy sits down with podcaster and  CEO of The Unstoppable CEO Podcast, Steve Gordon. The two discuss Steve’s extensive career as both a CEO and a consultant, and the pair shed light on what Steve considers to be the most powerful tool for any CEO to have. 

Jun 06, 2019
Buying And Selling Your Business (The Right Way) With David Barnett
46:26

In this episode, Stacy sits down with savvy business expert and author, David Barnett. The two discuss David’s wealth of knowledge regarding buying and selling businesses, and he even provides insight suggesting why you should keep your business selling dreams a secret.

Jun 04, 2019
Understanding The Law Of Attraction With Kelli Cooper
51:04

In this episode, Stacy sits down with coach and consultant, Kelli Cooper. The two discuss common misconceptions surrounding the law of attraction, and they’ll even explain how to apply the law of attraction principles to all aspects of your business.

May 30, 2019
Email Marketing Is (Not) Dead With Lakisha Sarbah | Saavy Simple Marketing
26:20

In this episode, Stacy sits down with email marketer and the founder of Savvy Simple Marketing, Lakisha Sarbah. The two discuss Lakisha’s passion for empowering women in business, why email marketing is alive and well, and how you can master the art of marketing automation

May 28, 2019
Improving Workplace Culture With Kris Boesch | Choose People
49:50

In this episode, Stacy sits down with the founder and CEO of Choose People, Kris Boesch. The two discuss Kris’s book “Culture Works: How to Create Happiness in the Workplace,” and together they show how to create a culture that drives a powerful employment brand.

May 23, 2019
Drop Everything and Dropship: Mastering eCommerce With Anton Kraly | Drop Ship Lifestyle & eCommerce Lifestyle
35:37

In this episode, Stacy sits down with eCommerce coach Anton Kraly. The two discuss Anton’s best practices for digital marketing to drive eCommerce businesses, why Facebook ads shouldn’t be your main source of traffic, and how to add 30% to your monthly revenue with email marketing campaigns.

May 21, 2019
Using Artificial Intelligence For Product Placement and Storytelling With Roy Taylor | Ryff
47:25

In this episode, Stacy sits down to chat with virtual reality advocate and Ryff CEO, Roy Taylor. The two discuss Roy’s passion for artificial intelligence, and their discussion provides further insight into how artificial intelligence is already being used to maximize product placement opportunities.

May 16, 2019
The 5 Most Asked Questions About The Game Of Thrones Starbucks Coffee Cup Placement
23:52

In this episode, Stacy Jones, Hollywood Branded's CEO shares 5 of the most asked questions regarding the PR stemming from Starbuck's perceived product placement appearance in Game of Thrones, and the resulting worldwide PR phenomena.

May 14, 2019
Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School
28:38

In this episode, Stacy sits down with international keynote speaker and digital marketer, Sally Hendrick. The two discuss Sally’s extensive experience working in target market research, and Sally shares her best tips for making Facebook ads work for your brand.

May 09, 2019
Get Published: The Next Chapter Of Business Development With Eric Anderson
29:07

In this episode, Stacy sits down with book developer and writing coach, Eric Anderson. The two draw upon Eric’s experience to discuss the steps to becoming a published author, whether to be self-published or have a literary agent, and how to use authorship to gain a unique sales edge.

May 07, 2019
Influencers Are Humans Too With Dana Malstaff | Boss Mom
42:03

In this episode, Stacy sits down with business strategist, author, podcaster, CEO and founder of Boss Mom, Dana Malstaff. The two discuss exactly how Dana has used her experience as an influencer to share insights on building “human” and successful influencer campaigns, from free to paid. 

May 02, 2019
Make The Campaign Work For Your Brand With Susana Yee | Digital Everything
49:17

In this episode, Stacy sits down with digital marketing consultant, Susana Yee. The two discuss Susana’s experience working with brands like Guess and Kate Spade, and reveal the best ways to engineer effective strategy driven influencer marketing campaigns that work!

Apr 30, 2019
Simplify Your Business with Kevin Geary | Digital Ambition
37:00

In this episode, Stacy sits down with the founder of Digital Ambition and host of the Digital Ambition Podcast, Kevin Geary. The two discuss how to overcome overcomplicated business practices, whether it’s creating crazy funnels, intricate products and websites, or simply trying to stay grounded while managing everything. .

Apr 25, 2019
Mastering Systems & Processes with Bradley Benner | Semantic Mastery
49:28

In this episode, Stacy sits down with digital marketing consultant and co-founder of Semantic Mastery, Bradley Benner. Before speaking on how to simplify the business model to grow effortlessly overtime, the two discuss the necessity of systems and processes for scaling businesses. 

Apr 23, 2019
Talk TO Someone, Not AT Them With Shauna Armitage | Making Moxie
35:32

In this episode, Stacy sits down with growth consultant and founder of Making Moxie, Shauna Armitage. The two discuss Shauna’s experience with creating an online publication community for female entrepreneurs, and they break down the difference between talking to someone and talking AT them.

Apr 18, 2019
Redefining SEO With Jason Berkowitz | Break The Web
43:00

In this episode, Stacy sits down with the founder and SEO director of Break The Web, Jason Berkowitz. The two discuss SEO best practices, old school SEO strategies to avoid, and how to recover from a bad SEO campaign

Apr 16, 2019
The Keys To Successful Internet Marketing With Greg Jameson | WebStores Ltd.
45:44

In this episode, Stacy sits down with business consultant and President of WebStores Ltd., Greg Jameson. The two discuss the best ways to manage your business website in order to increase your market position, bolster revenue and strengthen your brand.   

Apr 11, 2019
The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo
54:31

In this episode, Stacy sits down with Brett Garfinkel, the co-founder and CEO of measurement firm Sylo. The two attempt to understand the current state of influencer marketing while discussing the misconceptions of bots and the role they play in the realm of digital marketing.

Apr 09, 2019
Managing Agency Relationships With Suzanne Brown | OKSuzi
54:08

In this episode, Stacy sits down with Suzanne Brown of OKSuzi Marketing. The two discuss Suzanne’s extensive experience as a business consultant helping seasoned entrepreneurs with high-level marketing challenges, and Suzanne shares her step-by-step guide to working with marketing agencies.

Apr 04, 2019
Becoming An Influencer In Your Own Space With Matt Johnson | Pursuing Results
59:11

In this episode, Stacy sits down with expert podcast host and Pursuing Results CEO Matt Johnson. The two reveal Matt’s extensive experience working in podcasts to discuss scalable marketing systems, turning expertise into business freedom, and the three keys to translating power into focused action.

Apr 02, 2019
Writing Down Your Strategy With John Rohe | HyCap Consulting
47:07

In this episode, Stacy sits down with HyCap Consulting expert, John Rohe. The two discuss how to integrate strategy and tactical plans for the total commercialization of brands, the proper definition of a “trainer,” and how to be honest with yourself and your team.

Mar 28, 2019
Become A LinkedIn Authority With Joe Apfelbaum | Ajax Union
39:46

In this episode, Stacy sits down digital marketing expert and CEO of Ajax Union, Joe Apfelbaum. The two discuss how to become an authority on LinkedIn, and dive into why less than 1% of the 600 million professionals on LinkedIn globally actually post regularly. 

Mar 26, 2019
A Smarter, Faster Marketing Program With Sam Underwood | Futurety
42:47

In this episode, Stacy sits down with Futurety's Business Strategy Vice President, Sam Underwood. The pair discuss Sam’s two rules of fishing: "You can’t catch fish where there aren’t fish’ and ‘don’t leave fish to find fish," revealing how these rules can be applied to marketing a business, product or service.

Mar 21, 2019
Web Optimization And How To Fix It With Chris Dayley | Disruptive Advertising
50:33

In this episode, Stacy sits down with digital marketing entrepreneur, speaker, and neuromarketing expert Chris Dayley. They discuss the biggest problems that most companies are facing with their websites and why fixing them is not as simple as just redesigning them.

Mar 19, 2019
Law And Privacy Order with Richard Chapo | Business Lawyer
50:42

In this episode, Stacy sits down with business lawyer Richard Chapo to discuss all things legal. They'll explain the "hot" topic in 2019, the new California Consumer Privacy Act, and how it will impact the majority of online businesses that gather personal data from residents of California.

Mar 14, 2019
Amplify Your Brand And Increase Engagement With Kristi Porter | Signify
49:21

In this episode, Stacy sits down with cause marketing philanthropist, Kristi Porter. The two discuss the best ways to use cause marketing and social issues to amplify a brand’s messaging and engagement to consumers.

Mar 12, 2019
Women Drink Liquor Too: Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy
44:39

In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and common misconceptions that have perpetuated the industry.

Mar 07, 2019
Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat
29:53

In this episode, Stacy sits down with CEO and founder of Old Hat Zac Logsdon to discuss how understanding fan science will ultimately reverse declining sports attendance across the nation.

Mar 05, 2019
Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence
44:08

In this episode, Stacy sits down with consumer expert Josh Elledge to discuss the importance of using social media to increase authority and influence.

Feb 28, 2019
How To Automate Your Sales And Business Operations With Mangus Unemyr | Marketing Automation And AI Consultant
46:02

In this episode, Stacy sits down with Marketing Automation And AI Consultant Magnus Unemyr to share his knowledge about the best automation practices to boost your operations. 

Feb 26, 2019
Using Influencer Marketing To Create Brand Partnerships With Keith Stoeckeler | MKTG
47:39

Stacy sits down with Vice President and Group Director for digital at MKTG, Keith Stoeckeler, to discuss how he utilizes influencer marketing as true brand partnerships and not just an amplification of the brand.

Feb 21, 2019
Using The Right Words With Naresh Vissa | Krish Media & Marketing
47:19

Stacy sits down with Naresh Vissa, Founder & CEO of Krish Media & Marketing, to discuss the benefits of direct marketing and the tools you need to establish a digital footprint.

Feb 19, 2019
Developing Simple And Effective Sales Strategies With Anthony Kirby | Marketing And Business Consultant
48:13

In this episode, Stacy sits down with marketing and business consultant Anthony Kirby to discuss his turnkey sales strategies that guarantee success.

Feb 14, 2019
How To Hire The Best Agency With Dave Rohrer | Northside Metrics
49:59

In this episode, Stacy Jones sits down with "Business Of Digital" co-host and Northside Metrics founder Dave Rohrer to discuss what brands need to know before you hire an agency. 

Feb 13, 2019
How To Leverage PR and Secure Free Publicity With Heather Burgett | The Burgett Group
33:16

In this episode, Stacy sits down with CEO and founder Heather Burgett of The Burgett Group. They discuss how important, fast and easy it can be to use PR to become a leader in your industry, and they'll even show you how securing free publicity is one of the fastest ways to gain higher visibility!

Feb 06, 2019
Effective Digital Media Marketing With Sharifah Hardie | X ROADS TV
45:37

In this episode, Stacy speaks with Sharifah Hardie to discuss her over twenty-five years of experience as a radio host, online marketing specialist, and business consultant.

Jan 30, 2019
Celebrity Endorsement And Brand Partnership With Lash Fary | Distinctive Assets
51:06

In this episode, Stacy Jones sits down with Lash Fary to discuss his over twenty years of experience in gifting celebrities and celebrity lounge producing. 

Jan 23, 2019
Eleven Steps To Creating Your Social Influencer Plan - Part 2
09:46

In part two of this two-part podcast, Stacy finishes teaching you how to create a plan to work with influencers. Go back and listen to the first podcast if you haven’t already to hear all ten actionable steps to take along the way!

Jan 16, 2019
Creating Your Plan To Work With Influencers In 11 Steps – PART 1
12:03

In part one of this two part podcast, Stacy talks to you about creating your plan to work with influencers. News flash: you need a plan!

Jan 09, 2019
Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems
52:29

In this episode, Stacy chats with Vatche Arabian of FLIR systems to discuss how he worked with influencers, media, and film & TV content producers to incorporate FLIR products and messaging.

Jan 03, 2019
How Much Does Product Placement Cost
12:55

(Original Broadcast Date: March 17, 2017) In this episode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

Dec 26, 2018
9 Steps To Get Your Brand On A Talk Show
14:12

(Original Broadcast Date: May 3, 2017) In this episode, Stacy explains how you can go about getting your brand on a TV talk show. 

 
Dec 20, 2018
The Top Holiday Movie Product Placements
09:31

In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement. 

Dec 12, 2018
Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing
53:12

In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing. 

Dec 05, 2018
Creating A Podcast For Your Business with Stephen Woessner | Predictive ROI
58:29

In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.

Nov 28, 2018
Representing Celebrity Talent With Lori Sale | Artist & Brand
56:59

In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.

Nov 21, 2018
Developing Personas With Susan Baier |Audience Audit
53:20

In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients. 

Nov 14, 2018
Product Placement With Gary Moore Of Dell
38:43

In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified the Dell brand within the TV and Film industries.

Nov 07, 2018
Influencer Marketing Law with Sharon Toerek | Legal
51:58

In the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Toerek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” of Influencer Marketing.

Oct 31, 2018
Creating Licensed Brands From TV Shows And Movies
20:24

In our 100th episode (that’s right...100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention.

After today’s episode, we’ll be mixing it up a bit by adding in interviews with brands, agencies and other industry leaders discussing the “magic sauce” for a brand’s marketing successes. 

Oct 25, 2018
Advertising Through Podcasts
14:18

In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.

Oct 18, 2018
What Brands Think About When Choosing A Celebrity
11:58

In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.

Oct 11, 2018
Why Organic Product Placement Increases Brand Sales
12:29

In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.

Oct 04, 2018
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part II
17:30

In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.    

Sep 26, 2018
Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part I
09:18

In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.

Sep 20, 2018
How Blogging Helps Brands Get Sales
10:14

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.

Sep 13, 2018
What Our Team Learned That You May Not Know
11:36

In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers!

Sep 06, 2018
How To Launch An Influencer Marketing Campaign That Works
06:32

In this episode, Stacy Jones explains how to implement an influencer marketing strategy that works.

Aug 29, 2018
7 Fixes For When Your Brand Becomes The Bad Guy On Screen
11:08

In this episode, Stacy dishes out the 7 next step moves for what brands can do as part of crisis management when their product becomes the bad guy on TV.

Aug 22, 2018
Product Placement Versus Brand Integration
09:22

In this episode, Stacy explains the differences between product placement and brand integration.

Aug 15, 2018
The Power Of Award Shows For Brands
13:39

Stacy talks to you about the power of award shows for brands, and the best way to leverage opportunities like The Oscars for brand marketing partnerships.

Aug 08, 2018
Everyone On Your Team Makes A Difference
10:12

In this episode, Stacy explains why every individual on your team makes a difference to your company and that forgetting this is one of the biggest mistakes you can make.

Aug 01, 2018
5 Tricks To Staying On Top Of Emails For Any Business
10:50

In this episode, Stacy shares with you how our team has addressed a challenge felt across the nation by all business types - email organization - and provides a simple 5 step plan for staying on top of those emails.

Jul 25, 2018
What Papa John's Can Do To Recover From A PR Nightmare
16:20

In this episode, Stacy reveals what brands like Papa John’s can do to recover from a PR nightmare caused by a celebrity – or in this case, their own self-created celebrity persona and brand founder.

 

Jul 18, 2018
Dealing With Fraud As A Business Owner - Part 3
17:48

In this episode, Stacy concludes her story of the international cyber fraud that nearly destroyed our agency, to help other business owners keep the same from happening to them.

Jul 11, 2018
Dealing With Fraud As A Business Owner - Part 2
18:13

In her last podcast, Stacy laid out the background knowledge as the prequel to her agency's fraud nightmare. 

In this episode, Stacy continues to talk to you about the fraud that happened in the hopes that she can help prevent it from happening to your business too.

Jul 06, 2018
Dealing With Fraud As A Business Owner - Part 1
11:13

In this episode, Stacy revisits an agency nightmare to teach you how to protect your business from the same thing! 

Jun 27, 2018
How To Get Your Team To Blog - Part 2
12:41

In part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, and how Hollywood Branded has created over 700 blogs. 

Jun 20, 2018
How To Get Your Team To Blog Part 1
10:50

In this episode, Stacy talks to you about how to motivate your team to blog. She also explains why it is just so important for your company to do so.

Jun 13, 2018
Product Placement Trade Out Opportunities in Hollywood TV and Film
10:48

In this episode, Stacy talks to you about product placement trade out opportunities in Hollywood!

 

Jun 07, 2018
Did The Brand Pay For The Celebrity To Hold That?
07:13

In this episode, Stacy helps to explain how some celebrities are paid to hold a brand with paparazzi hired to take the perfect shot in order to share it with media outlets.

May 30, 2018
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 2
12:32

In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.

May 23, 2018
18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 1
15:26

In this episode, Stacy shares how tech brands can leverage content marketing to help drive brand awareness and trigger sales.

May 17, 2018
Cannabis and Product Placement Content Marketing Partnerships
09:46

In this episode, Stacy talks to you about how cannabis brands have been able to stand out and gain brand awareness through product placement content marketing partnerships.

May 09, 2018
PR For Medical Practices Part 4
09:34

In the conclusion to a four-part podcast series, Stacy provides you with very easy steps for you and your team to incorporate PR into your own company to help drive media awareness and make your appointment books even busier!

May 02, 2018
PR For Medical Practices - Part 3
12:37

In part three of this four-part podcast, Stacy shows you how to write a press release that can help you get media coverage for your medical practice.

Apr 25, 2018
PR For Medical Practices - Part 2
13:42

In part two of this four-part series, Stacy shows you how to make sure your medical practice website is ready for a journalist.

Apr 18, 2018
PR For Medical Practices - Part 1
15:10

In this episode, Stacy shares the tools you'll need to create a PR program for your medical practice, and why it is just so important for your company to have a PR plan in place.

Apr 11, 2018
Celebrity Endorsements And The Olympics
10:32

In this episode, Stacy talks to you about some of the Olympic celebrity endorsement partnerships that were launched during the 2018 Winter Olympics.

Apr 04, 2018
Our Entertainment Marketing Survey Results
09:13

In this episode, Stacy continues the discussion from last week about our entertainment marketing survey and what it revealed about how brands and their agencies approach product placement to ensure success.

Mar 28, 2018
A Look Inside Our Entertainment Marketing Survey
08:04

In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements by brands and their agencies.  And boy, did it have some interesting reveals!

Mar 21, 2018
Branding At The Oscars - Walmart short form branded content
09:13

In this episode, Stacy continues the conversation from last week about Oscar no-fee brand moments from the 90th Academy Awards, and specifically about Walmart’s sponsored short form branded content. 

Mar 14, 2018