Etsy Success podcast

By Etsy

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Description

The Etsy Success podcast is your source for tips on improving your creative business and inspiration from the Etsy community.

Episode Date
Q&A with Etsy CEO Josh Silverman and General Manager of Seller Services Kruti Patel Goyal
00:28:43

Etsy leaders Josh Silverman and Kruti Patel Goyal answer your top questions about the recent changes to selling on Etsy and share more insight into our plans for the future.

Learn more about the updates discussed in this episode in our announcement.

To request a call for help with pricing, go to our contact page. Select Selling on Etsy > Payments and Billing > Understanding my Bill and Fees, and request a phone call. Member Support calls will be available only in English.

Jul 03, 2018
Bonus: A behind-the-scenes look at how we’re bringing buyers to Etsy
00:23:31

Hear the inside scoop on the ways our team is working to bring more buyers to Etsy, including the results of our onsite sales events and the strategy behind our paid marketing efforts. Plus get tips on how to use insights from our sales events in your shop.

For tips on optimizing your keywords, listen to our “Brainstorming keywords for your Etsy shop” episode or read Brainstorming Keywords for Tags and Titles.

Read about how to Craft a Killer About Section and fill out your shop policies to help build buyer trust.

Promote your on-sale items at the top of your shop page by featuring up to four listings and sharing them with the social media tool.

If you’d like to apply for our Affiliates Program and you’re located in the US, please fill out this form. If you’re outside of the US, shoot us an email at selleraffiliate@etsy.com.

Jun 19, 2018
Etsy’s buyer insights expert on what makes buyers tick
00:40:16

Our buyer research manager shares insights into how people find Etsy shops, what motivates them to buy, and what keeps them coming back.

For more photo tips, check out our Ultimate Guide to Product Photography.

Learn more about how to use the social media tool to promote your shop.

Help build buyer trust by filling out your listing pages, whether you sell physical or digital items, and by setting up your shop policies.

May 15, 2018
Bonus: Your questions about targeted offers, answered
00:11:18

Etsy product manager Cambria Kline answers your questions about our new marketing tool for sellers in this special bonus episode. With this tool, you can send targeted offers directly to prospective buyers who’ve expressed interest in your products.

If you want to try targeted offers for your shop, go to your Shop Manager > Marketing > Sales and Coupons.

Apr 24, 2018
Two Etsy experts on advocating for small business and the planet
00:35:22

Etsy’s advocacy and sustainability experts talk about our public policy efforts and the fight against net neutrality, and share buyer insights on how sustainability factors into purchase decisions.

Take action for net neutrality now by signing this open letter to Congress.

Read more about the amicus brief Ilyssa discussed in this blog post.

Watch what happened when 20 Etsy sellers ventured to Washington, D.C. for the first-ever Microbusiness Caucus.

Learn more about Etsy Solar and find out if you’re eligible for your own solar panel system at etsy.com/solar.

Get inspired by other sellers’ eco-friendly packaging ideas in this Seller Handbook article.

Stay up-to-date on the latest developments from our advocacy and sustainability teams by following Etsy Impact on Medium.

Apr 17, 2018
How to launch a paid ad campaign to get the most bang for your buck
00:32:53

Etsy’s paid ads expert Maxwell Tang covers everything you need to know about launching a successful paid ads campaign, from bids and budgets, to running tests that will help you strategize.

Read more about paid ads in our Marketing Ultimate Guide and check out the paid ads case study mentioned at the top of the episode. And for help with categorization, titles, and tags, take a look at this help article.

If you have a moment, please take our listener survey and don't forget to rate and review us on iTunes. We really, truly appreciate it.

Apr 03, 2018
Bringing in buyers for Mother's Day and other special occasions
00:33:31
Alexis Clare sells natural bath bombs in her shop, Whipped Up Wonderful (whippedupwonderful.etsy.com). We chat with her about prepping for special occasions like Mother’s Day. Alexis shares tips on drawing in gift buyers, creating a charming gifting experience, and running promotions your customers love. Find out what Mother’s Day trends are on the rise in our 2018 Mother’s Day trend guide: etsy.me/2DCaqxO Learn more about how you can participate in the World of Etsy sales event: etsy.me/2FNlw86
Mar 19, 2018
How two immigrant shop owners are creating jobs for refugee women
00:36:53
In honor of International Women's Day, we chat with Kei Tsuzuki and Molly Luethi of Kei & Molly Textiles (keiandmolly.etsy.com) about how they launched a screenprinting business to provide jobs for immigrant and refugee women from all over the world. Is there a woman in your life who's inspired you as a business owner or maker? Send us an audio clip of your answer for a chance to be featured on an upcoming episode of the podcast. Learn how to submit your recording here: etsy.me/2oTeWCx
Mar 06, 2018
Developing innovative new product ideas with Norwegian Wood
00:32:20
Angie Johnson of home decor shop Norwegian Wood (iheartnorwegianwood.etsy.com) discusses her approach to product development, including brainstorming innovative product ideas, determining if a new idea is right for your business, and keeping your shop fresh over time. Check out Angie’s Seller Handbook articles, How I Developed My Best-Selling Product: etsy.me/2mIKc67 and 6 Tips for Generating Fresh Product Ideas: etsy.me/2t6mk1o
Feb 13, 2018
Etsy’s Instagram expert on building your brand on Instagram
00:27:31
Our social media specialist and Instagram extraordinaire Brigette Muller shares pro tips on creating an engaging Instagram presence, including everything from hashtagging to reach your target audience to mastering the art of Instagram Stories. Thinking about using our new social media tool to help promote your shop? Here's how: etsy.me/2DM9WK8 For tips on taking great photos to use on Instagram, read our Ultimate Guide to Product Photography: etsy.me/2DZnGAF
Jan 30, 2018
Win loyal customers through excellent customer service with BetsyFarmerDesigns
00:25:01
Jewelry maker Betsy of Betsy Farmer Designs (betsyfarmerdesigns.etsy.com) chats about marketing your shop for Valentine's Day and winning repeat buyers with delightful customer service. Thinking about offering gift wrap in your shop? Check out this article for more info: etsy.me/2mKOB9F
Jan 16, 2018
Tapping into 2018 trends with Etsy's resident trend expert
00:29:24
Etsy's trend expert and one of NBC's 'Making It' judges, Dayna Isom Johnson shares insider knowledge on what market trends to expect this year and how she selects products to feature on major TV networks. Check out Dayna's trend guides here: etsy.me/2hDpjuP Like the 'Making It' Facebook page for the latest developments about the show: www.facebook.com/NBCMakingIt Follow Dayna on Instagram to stay on top of forthcoming trends, her TV appearances, and updates about 'Making It': instagram.com/daynaisomjohnson Read our story on 2018 Valentine's Day Shopping Trends here: etsy.me/2CFolXt
Jan 02, 2018
Marketing and sales strategies with Milk and Honey Luxuries
00:25:56
Sarah and Ryan Parker of Milk and Honey Luxuries (milkandhoneyluxuries.etsy.com) chat about running profitable sales promotions, tips for paid advertising, and pricing for wholesale like a pro. *** If you haven’t already, please take our survey at etsy.me/podcastsurvey. We'll be back in January with new episodes to help you make 2018 your best year yet. See you then!
Dec 12, 2017
Boost your in-person sales with jtopolski
00:24:54
Jewelry seller Jenny Topolski of Etsy shop jtopolski (jtopolski.etsy.com) joins us in the studio to share expert knowledge on selling at craft fairs and holiday markets, and how one change to her product photography resulted in a major turning point for her business. —Learn how to build a photography light box like Jenny mentions in the episode by following this DIY: etsy.me/2y5aUKe —And if you haven't already, don't forget to take our survey at etsy.me/podcastsurvey. Thank you!
Nov 28, 2017
Merchandising your shop to attract holiday shoppers
00:23:31
This week we talk with our merchandising expert about ways to curate your shop for the holidays, how to forecast trends, and what you can do to take part in Etsy's holiday campaigns. —Check out the persona-based gift guides mentioned in this episode here: etsy.me/2zARqBO —You can find more info on the gift guides and our weekly hashtag campaign in the 2017 Holiday Merchandising Guide: etsy.me/2AGYUR8 —For more info on the sales event happening November 20-December 1, take a look at our Etsy Success 2017 Holiday Guide: etsy.me/2yyW1ka —And if you have a moment, please take our survey at etsy.me/podcastsurvey. Thanks!
Nov 14, 2017
Brainstorming keywords for your Etsy shop
00:20:40
This week we talk with Etsy expert Amy Fierro about brainstorming effective keywords for your shop, using Shop Stats to reach your target customer, and optimizing your SEO for the holiday season. Get started by filling out our tagging worksheet: etsy.me/2gH2Qc1 and use this worksheet to help define your target customer: etsy.me/2zbeVBA And if you have a moment, we’d really appreciate it if you could fill out our survey by visiting etsy.me/podcastsurvey Thanks for listening!
Oct 31, 2017
Managing custom orders with peg doll makers Goose Grease
00:19:55
This week, we chat with Anna and Juan Donado of Goose Grease (goosegrease.etsy.com) about managing custom orders, selling craft supplies, and running a purpose-driven business. Don't forget to take our survey at etsy.me/podcastsurvey. Thanks!
Oct 17, 2017
Holiday shipping tips with an Etsy expert
00:19:43
This week we chat with Etsy expert Taylor Combs about best practices for shipping during the holiday rush. You can read more about the new free shipping sales tool here: etsy.me/2wuOWQD and the new gift wrap services here: etsy.me/2fKoX0B
Oct 03, 2017
Baby Jives Co shares advice on pitching your products to the press
00:20:25
This week we talk with Jahje Ives of Baby Jives Co (BabyJivesCo.etsy.com) in Philadelphia about promoting your shop, including connecting with followers on social media and getting press.
Sep 19, 2017
Branding your shop with bag designer Bookhou
00:20:05
Arounna Khounnoraj of the Etsy shop Bookhou chats with us about cohesive branding, shipping from Canada, and dealing with copycats. Find Arounna's handbags in her shop by visiting bookhoudesign.etsy.com.
Sep 05, 2017
Mighty Vintage talks pricing, shipping, and photographing vintage
00:20:56
In today's episode, Timea Gremsperger of Mighty Vintage and Mighty Paper Shop shares what she's learned about shipping, pricing, and photographing vintage. Find Timea's vintage shop at mightyvintage.etsy.com and her stationery at mightypapershop.etsy.com, and join an Etsy Team by visiting etsy.com/teams.
Aug 22, 2017
Balancing business and motherhood with home decor designer My Bearded Pigeon
00:20:17
We chat with Cath Young, founder of Etsy shop My Bearded Pigeon in Bellingen, Australia, about how she started her successful homewares business while raising small children--and the important role other Etsy sellers have played in her life. Take a look at Cath's shop by visiting mybeardedpigeon.etsy.com and learn more about Etsy Teams at etsy.com/teams.
Aug 08, 2017
How knitwear designer purlBknit perfected the art of product photography
00:22:07
Today we sit down with Brandi Harper of the Etsy shop purlBknit, who taught herself how to take beautiful photos of her knitwear and be her own model. You can find Brandi's shop at purlbknit.etsy.com.
Jul 25, 2017
Etsy’s social media specialist on growing your following
00:20:38
In this week's episode we chat with Etsy's senior social media specialist Jess Ulrich, who also runs her own Etsy shop. Jess shares advice on growing your social following, planning your posts, and turning followers into customers.
Jul 11, 2017
Illustrator Lisa Congdon on overcoming imposter syndrome
00:20:46
Today we talk to Lisa Congdon of the Etsy shop Lisa Congdon Art & Illustration about how she’s tackled the challenges of imposter syndrome, risk-taking, burnout, and building a robust online following. Go to lisacongdon.etsy.com to see Lisa's shop.
Jun 27, 2017
Mastering work-life balance with jeweller and musician Hero King
00:19:07
In this episode, we talk with Zac Little of the Etsy shop Hero King and indie-folk band Saintseneca about how he manages his shop on the road and maintained loyal customers through it all. Visit Zac's shop at heroking.etsy.com and learn more about Pattern by Etsy at etsy.com/pattern.
Jun 13, 2017
Lovelane on managing growth in your business
00:20:51
In our premiere episode, we talk about growth with Lane Huerta of the Etsy shop Lovelane, whose business took off and eventually led her to sell wholesale and hire employees. You can find her shop by visiting lovelane.etsy.com and check out Etsy Wholesale at etsy.com/wholesale.
May 29, 2017
Introducing: the Etsy Success Podcast
00:02:18
Welcome to the Etsy Success podcast, your source for tips on improving your creative business and inspiration from the Etsy community.
May 22, 2017