Engagement Fundraising: How to Raise More Money at Lower Costs

By MarketSmart

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Description

Generate more gifts with less money and reduced resources with Engagement Fundraising. Join Greg Warner as he cuts through the noisy and confusing echo chamber of fundraising philosophies to help you become more efficient and effective generating more major and legacy gifts. This show is brought to you by MarketSmart. Learn more at www.imarketsmart.com.

Episode Date
What Data Fundraisers Want to Qualify and Prioritize Donors (EF-S03-E09)
15:50

Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach.

Greg and Tim discuss the findings in this episode.

The survey results can also be found here - https://imarketsmart.com/the-top-qualification-and-prioritization-data-points-you-should-consider-before-you-reach-out-to-your-supporters-to-build-a-caseload/

Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at  www.engagementfundraisingbook.com.

Feb 07, 2019
What To Do When A Donor Won’t Accept Your Outreach (EF-S03-E08)
20:53

Learn what to do when a supporter notifies you that they left your organization in their estate plan, but won’t take your calls.

Learn more about MarketSmart at www.imarketsmart.com.

Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com

Jan 10, 2019
Being a Frontline Fundraiser with Dan Shephard (EF-S03-E07)
27:11

Learn what it means to be a “frontline” fundraiser with special guest, Dan Shephard.

Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. Learn more about Dan at www.thefrontlinefundraiser.com.

Nov 29, 2018
It’s Time to Ditch Fundraising Personas (EF-S03-E06)
13:44

It’s time to ditch fundraising personas. Learn why value is such an important thing to offer donors in this episode.

Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Nov 01, 2018
Success and Happiness (EF-S03-E05)
23:08

What is success and happiness and how can fundraisers win by working towards a lifestyle of being both successful and happy?

Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Oct 18, 2018
Who Is This Guy? (EF-S03-E04)
38:29

Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising.

Learn more about MarketSmart at www.imarketsmart.com.

Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Sep 06, 2018
Engagement Fundraising in Action with Erin Troia (EF-S03-E03)
38:55

Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book.

Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Aug 23, 2018
To Fundraise is Human (EF-S03-E02)
20:01

Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Aug 09, 2018
What Everyone Is Missing About The Giving USA 2018 Annual Report (EF-S03-E01)
14:22

Learn what everyone is missing about the 410 billion dollars in giving as reported by Giving USA’s 2018 annual report. Learn more about MarketSmart at www.imarketsmart.com.

Jul 26, 2018
The Day of Reckoning (EF-S02-E10)
19:07

The day of reckoning is coming for nonprofits all across the world. Will your organization be ready? Learn what is coming and how to be ready.

Learn more about MarketSmart at www.imarketsmart.com

May 17, 2018
Fundraising Climate Change (EF-S02-E09)
14:20

The climate has changed for donors, nonprofits, and fundraising. Learn about this change and how to adapt to meet these new donor expectations.

Learn more about MarketSmart at www.imarketsmart.com.

May 03, 2018
Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08)
32:30

Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more.

You can find Kelley at www.McGeehanResearch.com. You can also listen to episode 15 of the How I Built My Fundraising Consultancy podcast for a different discussion that dives into how she built her business as well as some more prospect research topics. Learn more about MarketSmart at www.imarketsmart.com.

Apr 19, 2018
Using Facebook to Acquire Donors with Mark Santiago (EF-S02-E07)
32:17

Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. Learn more about MarketSmart at www.imarketsmart.com.

For more info about how Converge helps Nonprofits get more donors, visit: www.Converge.Digital.

You can also download his free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint

Apr 05, 2018
Silver BBs and Culture with Andrew Olsen (EF-S02-E06)
33:56

Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets and unicorns and instead why it takes a lot of little things to make a big impact. Learn more about MarketSmart at www.imarketsmart.com.

Mar 22, 2018
Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05)
31:02

We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are the main topics discussed. Learn more about MarketSmart at www.imarketsmart.com and Jim Langley at www.langleyinnovations.com.

Mar 08, 2018
Rotting Door Wake Up Call for Fundraisers with Jim Langley (EF-S02-E04)
16:28

We are joined by a very special guest, Jim Langley, president of Langley Innovations. Learn from the expert on taking a top down approach, working with board members, maintaining and building trust with your donors, and much more. This is just the first part of the conversation, stay tuned for the next episode for the rest! Learn more about MarketSmart at www.imarketsmart.com. Learn more about Jim Langley at langleyinnovations.com.

Feb 22, 2018
How It Feels To Be A Donor with Jen Willett (EF-S02-E03)
30:07

We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at www.imarketsmart.com.

Feb 08, 2018
Why Fundraisers Won’t Call Major Donors (EF-S02-E02)
28:26

On today’s episode we continue our discussion on phone calls. The big topic this week is why fundraisers are afraid to call major donors. Make sure to listen to the season 1 finale for the first part of this discussion.

Jan 25, 2018
Engagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (EF-S02-E01)
20:41

Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that have implemented engagement fundraising. Learn more about MarketSmart at www.imarketsmart.com.

Jan 18, 2018
Making Fundraising Phone Calls (EF-S01-E20)
31:24

On today’s episode we talk about phone calls; who should be answering your phone, how best to initiate a conversation and much more. Learn more about MarketSmart by visiting www.imarketsmart.com.

Dec 14, 2017
LinkedIn for Fundraisers (EF-S01-E19)
32:40

On today’s episode we discuss how fundraisers can utilize LinkedIn. Learn more about MarketSmart at www.imarketsmart.com.

Nov 30, 2017
Creating the Disney Experience (EF-S01-E18)
32:51

On today’s episode we discuss creating the Disney experience for your donors. Visit www.imarketsmart.com for more information about MarketSmart.

Nov 16, 2017
What’s Next for Engagement Fundraising?
01:08

A quick announcement about what’s next for the Engagement Fundraising Podcast. Learn more about MarketSmart at www.imarketsmart.com.

Nov 09, 2017
Creating Your Fundraising Caseload - Part 2 (EF-S01-E17)
16:51

On today’s episode we continue discussing creating a strong fundraising caseload. Learn more about MarketSmart at www.imarketsmart.com.

Nov 02, 2017
Creating Your Fundraising Caseload - Part 1 (EF-S01-E16)
30:51

On today’s episode we discuss creating a strong fundraising caseload. As you’ll hear, we dive pretty deep into this topic, so this discussion is split into 2 episodes. Stay tuned next week for the conclusion to this discussion. Learn more about MarketSmart at www.imarketsmart.com.

Oct 26, 2017
Why You Should Hire a Fundraising Consultant (EF-S01-E15)
25:40

On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one.

Learn more about MarketSmart by visiting www.imarketsmart.com.

Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts, Google Play, Stitcher and other podcast directories.

Oct 19, 2017
Private vs. Public Schools and Marketing Channels (EF-S01-E14)
23:24

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me - tim@imarketsmart.com. Visit www.imarketsmart.com for more information about MarketSmart.

Oct 12, 2017
2017 Major Gifts Fundraising Benchmark Study (EF-S01-E13)
32:01

On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at www.iMarketSmart.com/2017BenchmarkStudy.

Oct 05, 2017
Donor Advised Funds (EF-S01-E12)
26:39

On today’s episode we discuss donor advised funds. What they are and how your organization can take advantage of them. Learn more at www.imarketsmart.com.

Sep 28, 2017
Changing Mindsets is Hard! (EF-S01-E11)
27:52

On today’s episode we discuss our first user submitted question on cultivating relationships with donors and why it’s so hard to change the mindset at an organization that’s always done something a certain way. You can have your question discussed on the show by emailing -tim@imarketsmart.com.

Sep 21, 2017
Job Titles For Fundraisers (EF-S01-E10)
21:50

On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? Well you will soon! Learn more at www.imarketsmart.com

Sep 14, 2017
The Donor Rubik’s Cube (Wants, Needs, and Interests) (EF-S01-E09)
21:56

On today’s episode I sit down with Greg Warner to discuss donor wants, needs and interests. Learn how you as a fundraiser can identify what those are. Learn more about MarketSmart by visiting www.imarketsmart.com

Sep 07, 2017
Why People Give (EF-S01-E08)
18:26

Learn why people give in this episode of Engagement Fundraising. Visit www.imarketsmart.com for more information.

Aug 31, 2017
Donor Expectations (EF-S01-E07)
21:54

Learn the six expectations donors have of non-profits. Learn more about MarketSmart at www.imarketsmart.com.

Aug 24, 2017
Content Offers Donors Love (EF-S01-E06)
21:23

Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! Learn more about MarketSmart at www.imarketsmart.com

Aug 17, 2017
The Four Selfs (EF-S01-E05)
16:46

Learn about the four selfs of Engagement Fundraising. Learn more about MarketSmart at www.imarketsmart.com.

Aug 10, 2017
Email as a Fundraising Tool (EF-S01-E04)
26:24

Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.

Aug 03, 2017
Donor Surveys (EF-S01-E03)
33:45

Learn the power of surveys, what words to use, why donors like them, how best to utilize them, and much more. Learn more about MarketSmart at www.imarketsmart.com

Jul 27, 2017
8 Core Components of Engagement Fundraising (EF-S01-E02)
27:42

Learn about the 8 core components of engagement fundraising and how to use these components to raise more major and planned gifts. Learn more about MarketSmart at www.imarketsmart.com

Jul 20, 2017
7 Core Principles of Engagement Fundraising (EF-S01-E01)
16:45

Learn about the 7 core principles that make up engagement fundraising. Learn more at www.imarketsmart.com.

Jul 13, 2017