Go Publish Yourself: An IngramSpark Podcast

By IngramSpark

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Join us as we explore trending topics, discuss publishing industry news, and share expertise on how to self-publish a book successfully. IngramSpark’s Director Robin Cutler and Manager of IngramSpark’s Author Acquisition Program Justine Bylo will be joined by publishers and experts throughout essential fields in the publishing industry to provide you with self-publishing resources. These short episodes are an easy way to gain quick insights on how to self-publish your book. Visit www.ingramspark.com for more information.

Episode Date
How Did Ingram Get Its Start?

The intent of Ingram is to help a publisher run their business better. Hear from the man himself, John Ingram, Chairman of Ingram Content Group, on how Ingram got it’s start, how print on demand became a cornerstone of Ingram’s publishing services as a financial solution for traditional and indie publishers alike, and where John sees Ingram in the future. Every publisher wants to achieve book sales, but very few think creatively about their supply chain and their book’s connection to the market, which is where Ingram comes in. To start your publishing journey with a company that cares about your publishing success, visit https://selfpub.is/2Oqax5c

Aug 14, 2018
Book Sales to Big Screens: Spotlight on Anna Todd

Anna Todd discusses how her love for fanfiction spurred her on to being an internationally bestselling author who now has a book scheduled to release as a movie in 2019. She shares how she got her start posting her books on Wattpad, the need to create when what you want to read doesn’t exist, the importance of global sales, and the surprising developments in her characters and plot from book to big screen. You can find Anna at http://www.annatodd.com and start your own publishing journey with IngramSpark at https://selfpub.is/2kFCsBf

Jun 05, 2018
Publishing for a Purpose: Spotlight on Wahida Clark

New York Times bestselling author Wahida Clark shares her fascinating story of how she became an author and independent publisher from prison. She also discusses trends in the street literature genre, finding your niche, and exercising your creativity. Learn what’s possible with determination, hard work, and a little help from your friends as Wahida gives back to the community and inspires other writers to pursue their dreams with a story you won’t want to miss! You can find Wahida at http://www.wclarkpublishing.com and start your publishing journey with IngramSpark at https://selfpub.is/2wTqHQM.

May 29, 2018
How to Be a Bestselling Author: Spotlight on Sherrilyn Kenyon

#1 New York Times bestselling author Sherrilyn Kenyon has placed more than 80 novels on the New York Times Best Seller List! Listen in as she talks about rejection, life experience, bestsellers, the evolution of ebooks, and the freedom of self-publishing versus traditional publishing. She also reveals how her kids use her celebrity and her favorite fan encounter. You can find Sherrilyn at https://www.sherrilynkenyon.com and start your own publishing journey at IngramSpark: https://selfpub.is/2KgM5Bk

May 22, 2018
Publishing for the YA Genre: Spotlight on Ellie Marney

Ellie Marney talks YA, eavesdropping on teens, and how she got the title of one of the most borrowed books in Australian libraries. She reveals what she thinks are the most important ways to reach teenage readers including: variety in subject matter, formats, and availability, and also what she loves most about indie publishing. You can find Ellie at http://www.elliemarney.com and share your books with libraries when you publish with IngramSpark: https://selfpub.is/2jM57UM

May 15, 2018
Indie Publishing for Business and Pleasure: Spotlight on Carrie Ann Ryan

Bestselling author of contemporary and paranormal romance Carrie Ann Ryan discusses her career as an independent publisher and offers tips for how to handle the business side of publishing and the constant changes in the industry. She also shares a little relationship advice for men, tips for keeping your author platform engaging for readers, and what she thinks will be big in romance in 2018! You can find Carrie Ann at http://carrieannryan.com and start building your own author platform at https://selfpub.is/2FDj9k2.

May 08, 2018
Bestselling Author to Independent Publisher: Spotlight on Jason Pinter

Bestselling author and independent publisher Jason Pinter shares what he’s learned working for major traditional publishers, being an author himself, and starting an independent publishing company of his own. He covers the importance of professional editing, why he started his own company, book promotion tips, and the art of embracing the now-or-never mentality! Don’t miss his advice for authors and publishers. You can find Jason at https://www.jasonpinter.com and start your own publishing journey at https://selfpub.is/2FjU8u1

May 01, 2018
Self-Publishing vs Traditional Publishing

In today’s publishing landscape, self-publishing is a viable option and even helps with landing traditional publishing deals. We discuss the differences between the two routes, including how to go after a traditional publishing deal, control, financial expectations, typical sales, marketing support, formats, and determining what’s right for you. Start publishing today: http://selfpub.is/2H66Rlw

Mar 06, 2018
How to Sell Indie Books to Libraries

Many authors focus on retail outlets for their books, but you can’t forget about libraries, which are an incredible place for the public to discover your book. Join us as we discuss how libraries make their purchasing decisions, how to approach a library as an indie author, and the importance of availability, book metadata, and reviews. Books distributed through IngramSpark are made available to libraries. Publish today: http://selfpub.is/2CFyvmG

Feb 27, 2018
Why Should I Discount My Book?

One of the main reasons authors publish books is to sell them via their favorite places like the local independent bookstore and library, Amazon, and Barnes & Noble. Books published via IngramSpark are distributed to all of these places, but the discount you set plays a significant role in whether or not they choose to offer your book on their shelves. We’ll discuss the type of discount you’ll want to set based on your particular sales strategy (whether physical stores or online retailers) and what that discount means for your personal orders of your book. To tap into Ingram’s distribution for your book, publish today: http://selfpub.is/2sz6D3Q

Feb 19, 2018
How To Sell Your Book into Chain Stores

We shared in a past episode this season what it takes to get your book into independent bookstores, but what does it take to get your book into a chain store like Barnes & Noble, Books-A-Million, and Target? We’ll discuss the differences and what an indie author needs to keep in mind when approaching these types of retailers, including an understanding of the corporate business model, sell sheets, availability, discounts, and a returnable status. Find out what you could earn for every sale when you enter your book specs and desired discount into our publisher compensation calculator: http://selfpub.is/2EABVfx

Feb 13, 2018
What Does It Cost to Self-Publish?

One concern for self-publishing authors is the cost associated with self-publishing a book. This episode discusses the most important investments to make in your book including book editing, book design, ISBNs, and book marketing. We also share where to find experts in the field to help you create a professional book: http://selfpub.is/2DWPDG1

Feb 06, 2018
IngramSpark vs CreateSpace

The most common self-publishing platform comparison is IngramSpark vs CreateSpace. This episode discusses the key differences between the two such as book formats, title setup fees, and publishing industry standards like wholesale discounts and returnable options. We also cover the option of using both at the same time. Learn more after listening: http://selfpub.is/2rLlqZ0

Jan 30, 2018
Ebooks vs. Printed Books

Ebooks vs printed books is an often debated question within the publishing industry and among new authors. This episode discusses book formats (hardcover, paperback, ebook), popular book trim sizes, and how to pick what’s right for your book. We also cover whether the debate should be ebooks vs printed books or ebooks AND printed books. Learn more after listening: http://selfpub.is/2E1dG7L

Jan 22, 2018
How to Sell Your Book to Indie Bookstores

Independent bookstores are small but mighty and numerous and their recommendations hold weight with readers. Get tips for how you can get your book on their shelves as we discuss the importance of quality, content, relevance, and familiarity for this particular book distribution channel. Learn more after listening: http://selfpub.is/2FsW2K8

Jan 15, 2018
ISBNs for Self-Publishers

Your ISBN is how you sell your book, which makes it one of the most important pieces to self-publishing. Join us as we discuss the importance of ISBNs for self-publishers, including where to buy an ISBN, how many ISBNs you’ll need, and the importance of owning your ISBN yourself. Learn More: http://selfpub.is/2m0Rsdk

Jan 08, 2018
Print On Demand for Indie Authors

Print on demand has revolutionized the publishing industry by making publishing more affordable for indie authors without sacrificing variety or quality. Join us as we discuss the ways print-on-demand publishing is the perfect solution for self-publishing authors in regards to availability and efficiency. Learn more about print on demand here: http://selfpub.is/2kCpqEX

Dec 21, 2017
Metadata Matters

No one can read your book if they can’t find it! Book metadata is what makes your book appear in online searches and tells retailers and librarians where your book belongs on their shelves. Ingram’s Director of Digital Products joins us to discuss why book metadata is so important to book discovery and book sales. Learn more after listening with our free Title Metadata Guide: http://selfpub.is/2CFBV9t

Dec 21, 2017
The Self-Publishing Landscape

Discover what publishing industry trends we saw in 2017 including bestselling genres, subject matter, print vs. ebooks, and what we predict for self-publishing in 2018. Learn more after listening by downloading this free Pocket Guide to Publishing: 100 Things Authors Should Know: http://selfpub.is/2CHViPo

Dec 20, 2017