The Savvy Musician Show

By Leah McHenry

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Description

The leading online music marketing podcast just for musicians! Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry.

Episode Date
Why Your Music Isn't Making Any Money: Email Marketing - SMS046
42:16

On today's show, we are talking all about email marketing, email in general and why it’s a huge missing ingredient for most musicians. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music! We all know how important marketing is, and marketing yourself and your own music even more so. People often have different ideas about whether something is relevant and how it actually gets done. But Leah and CJ are here today to help you realize why building an email list is so important and how to go about it in the correct way. They also go into extensive detail on all of the features inside of their programs. So for all this and more, keep listening!

 

Key Points From This Episode:

  • The longevity of email, especially on a transactional level.
  • How e-commerce is growing - as long as there is e-commerce there is email.
  • Why you should be building your email list.
  • Being able to control, customize and personalize the experience for your fans.
  • Email being considered a powerful asset for you as a musician entrepreneur.
  • Immersing people in what you’re all about and adding value to their life.
  • Email as the number one source of revenue in e-commerce.
  • Direct response marketing approaches in email.
  • Uploading your email list to the Facebook platforms and showing ads.
  • Methods that increase revenue - pre-purchase and post purchase campaigns.
  • Using your email for cart abandonment - getting the buyer back.
  • Best tools for email marketing.
  • Using a professional email service provider and landing page provider.
  • Why it’s all about optimization.
  • And so much more!

 

Tweetables:

“There should be a huge importance and urgency for every musician to be building their list.” — @LEAHthemusic [0:06:43]

 

“The longer someone stays with you on your list and is a customer with you, the greater the lifetime value.” — @LEAHthemusic [0:11:42]

 

“It’s really important that you engage with people on the platform the way people like to engage on it.” — @LEAHthemusic [0:18:26]

 

“If it doesn’t have pixel integration, run away. You need this to make money. It is online marketing 101. You always use a Facebook pixel, you always track the traffic on any of your pages or websites.” — @LEAHthemusic [0:34:18]

 

“Stop cheapening out on tools and trying to get free this and free that everything.” — @LEAHthemusic [0:34:49]

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

The Superfan System Elite Program — www.callsma.com

Leah on Twitter — https://twitter.com/leahthemusic

CB Baby — https://cdbaby.com/

Shopify — https://www.shopify.com/?ref=savvy-musician-academy

Bandzoogle — https://bandzoogle.com/

Get Response — https://www.getresponse.com/

AWeber — https://www.aweber.com/

Drip — https://drip.com/savvymusician

Lead Pages — https://leadpages.net/savvymusician

May 20, 2019
Why Your Music Isn't Making Any Money: How to Ask for the Sale - SMS045
31:08

On today's show, we are tackling the question of how to ask for a sale. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music and selling is as important a part as any! Leah and CJ are giving you the inside scoop on the simple ways to convert fans and admirers into paying customers, in ways that don't feel slimy or coercive. This is a big problem for a lot of musicians, feeling like they are not and do not want to be, salespeople. But with this easy to follow introductory episode you can see how easy it is to start turning a profit and take positive action towards it. The discussion covers direct and passive promotion, approaching a warm audience, email and copywriting and why so many of your audience will be excited to pay you something for the value you offer. For all this and a great conversation on the nature of selling, be sure to tune in!

 

Key Points From This Episode:

  • A special student message from Wendy Nicole Hall.
  • Leah's own journey to learning to be a better seller.
  • The central role that selling plays in our lives.
  • Direct promotion and response marketing.
  • Pitching to a warm audience and leaning into your advertising.
  • Why to treat your music career more like e-commerce.
  • Taking control of your own musical destiny!
  • Passive promotion and where to find your fans.
  • The psychological desire to support someone who offers you value.
  • What to look forward to in the next episode!
  • And much more!

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program — www.callsma.com

Leah on Twitter — https://twitter.com/leahthemusic

CD Baby — https://cdbaby.com

Bandcamp — https://bandcamp.com

Nightwish — http://nightwish.com/en

Epica — http://www.epica.nl

Game of Thrones https://www.hbo.com/game-of-thrones

Elder Scrolls — https://elderscrolls.bethesda.net

May 13, 2019
Why Your Music Isn't Making Any Money: Your Shop - SMS044
38:47

On today's episode, Leah and CJ break down the next part of the question of why you may not be making more money from your music! They are focusing on the all-important aspect of your shop and how to make sure you are making the most of the platform. They are talking about which platforms are best and why, user experience, the checkout process, retargeting and more! Leah has her favored systems and she explains exactly why she recommends them over other services. We talk about the important things to keep in mind when linking to and setting up your shop and how to make sure you don't lose customers through abandoned carts and not following up. Leah also stresses the importance of clearly directing customers to your shop, a point a lot of independent musicians seem to gloss over. For all this and a bunch more, be sure to listen in!

 

Key Points From This Episode:

  • Why you cannot neglect to talk about money
  • A great message from Lauren from our Superfan System Elite program
  • Considering the common questions that give rise to today's topic
  • Putting yourself in the shoes of your customer during the buying process
  • Remembering the mantra that people care about themselves
  • What platform are you using and how responsive is it?
  • Facebook pixels, marketing 101 and why Bandcamp is behind the curve
  • Retargeting and making sure you do not lose sales
  • The checking out experience on your online shop
  • Walking through your own payment and checkout
  • Creating a familiar and trustworthy feeling
  • Clearly communicating where and how to buy your music
  • Your shop page is for one thing!
  • And much more!

 

Tweetables:

“There’s some things that really, at the end of the day, are not really going to affect your bottom line and so forget about that stuff and start focusing.” — @LEAHthemusic [0:03:10]

 

“You’ve got to put yourself in the shoes of your fan and potential customer and actually walk through the process of buying something.” — @LEAHthemusic [0:06:58]

 

Links Mentioned in Today’s Episode:

The Superfan System Elite Program — www.callsma.com

Shopify —https://www.shopify.com/?ref=savvy-musician-academy

WooCommerce — https://woocommerce.com

WordPress — https://wordpress.com

Jeff Bezos — https://www.biography.com/business-figure/jeff-bezos

LeadPages — https://leadpages.net/savvymusician

Stripe — https://stripe.com

Flag nor Fail — https://flagnorfail.com

Quest Nutrition — https://www.questnutrition.com

Drip — https://drip.com/savvymusician

AWeber — https://www.aweber.com

BigCommerce — https://www.bigcommerce.com

May 06, 2019
Why Your Music Isn't Making Any Money: Website - SMS043
53:31

On today’s episode, Leah and CJ launch a five-part series to delve deeper into why your music isn’t making any money, starting with the website. They reflect on what they’ve discussed in previous episodes, talking about targeting the “superfan" as well as what success in the new music industry looks like and how crucial a website is in all of this. It is easy to think that because of the multitude of platforms available today that a website is not necessary, but as they show, it is clear that a good website is necessary. They talk about some of the misconceptions people have when they are not making money off of their music and how to overcome these mental blocks. Fixing your website and putting in effort and consideration in at the start, means you can fill gaps perhaps you weren’t aware of. CJ and Leah give some simple, yet vital points to help you kickstart a website that excites people and keeps them coming back for more. For all this and much more, join us today!

 

Key Points From This Episode:

  • The five parts that will help you understand why your music is not making money.
  • A success story from the student spotlight series.
  • Why even today, with all social media websites, are necessary.
  • What happens when you have a bad website.
  • Websites are more predictable than other social media
  • The importance of a great URL.
  • The myths people believe when they don’t make money from their music online.
  • Simple tips to improve the quality of your track.
  • Being well connected is not the basis for success.
  • Which things musicians do wrong on their website.
  • Good reasons for using more sophisticated page building sites.
  • The importance of thinking about the end user experience.
  • Why having good graphic design makes a greater impression.
  • Why being consistent across many platforms will help you succeed.
  • The difference between mobile friendly and mobile responsive.
  • And much more!

 

 

Links Mentioned in Today’s Episode:

Leah on Twitter — https://twitter.com/LEAHthemusic

Fivver — http://www.fivver.com/ 

Superfan — http://www.superfansystem.com

Callsma —  http://www.callsma.com

 

Apr 29, 2019
Why Every Musician Should Care About Their Metadata - SMS042
42:42

Today we have such a cool guest joining us! His name is Sebastian Wolff, and he has been involved in the video game music industry for over a decade, modernizing practices of rights management, royalty collection and assessing music publishing opportunities for game developers, publishers, and composers. Sebastian also co-founded the US mechanical rights company called Loudr, which was acquired by Spotify in 2018. In addition, he founded Materia Collective which is a leading video game music group that manages soundtrack distribution and publishing and produces CDs, vinyl and sheet music. On this episode we get deeper into the business side of the industry, talking about licensing and rights and how artists should go about making sure that they remain on the legal side of things. Sebastian explains to us what metadata entails and why it should be a top priority for any artists, particularly because of its revenue implications. He has so much more knowledge to share with us, so don’t miss out on today’s episode!

 

Key Points From This Episode:

  • A quick introduction to how Sebastian got started in the exciting world of video game music.
  • Finding Loudr and recognizing a need for licensing and rights assistance in the industry.
  • Sebastian’s view on streaming and how it is placing a higher demand on the quality of music.
  • How song covers contribute to the industry and what their legal implications are.
  • The strict regulations around uploading cover songs on social media platforms.
  • How to get rights for publishing and selling and the best companies to consult.
  • What metadata entails and why it is so relevant to all industry role-players.
  • Embedding your metadata and advice and how to approach and manage it.
  • Why artists still need to register copyright, even before releasing their music.
  • What Sebastian is learning at the moment and the book he recommends to everyone.
  • How artists can increase their revenue and why doing the not-so-fun bits is necessary.
  • And much more!

 

 

Links Mentioned in Today’s Episode:

Sebastian Wolff — https://sebastianwolff.info/

Sebastian Wolff on Twitter — https://twitter.com/SebastianWolff

Loudr — https://loudr.fm/

Spotify — https://www.spotify.com/

Materia Collective — https://www.materiacollective.com/

Savvy Music Academy — https://savvymusicianacademy.com/

Kingdom Hearts — https://www.kingdomhearts.com/home/gb/

Final Fantasy — https://www.finalfantasy.com/

Justin Bieber — https://www.justinbiebermusic.com/

Pentatonix — http://ptxofficial.com/

Easy Song Licensing — https://www.easysonglicensing.com/

Harry Fox — https://www.harryfox.com/#/

Songfile — http://www.songfile.com/

DistroKid — https://distrokid.com/

Soundrop — https://soundrop.com/

SoundExchange — https://www.soundexchange.com/

Gracenote — http://www.gracenote.com/

Media Net — https://www.media.net/

Ramit Sethi — https://www.iwillteachyoutoberich.com/

I Will Teach You To Be Rich https://www.amazon.com/Will-Teach-You-Be-Rich/dp/0761147489

Apr 22, 2019
How to Plan Your Music Year & Set Goals That You Can Achieve - SMS041
54:04

On the show today we are breaking down how you can set out your year and goals to make better progress in your music career! This means having a broad outlook for the year ahead and then sectioning it off into quarterly chunks, ready to be accomplished! The conversation covers a few of the questions we have been receiving from the Facebook Group and the common themes from these and balancing achievable goals with ambitions that stretch your abilities and reach. From there we go on to discuss just how to go about the process of goal setting from the early stages to some of the specific and nifty tricks to give you the upper hand on your tasks. We talk brainstorming, resources, tools, deadlines, categories and a whole lot more. If you are struggling to get around to setting goals or whether you need help with measuring and completing your to do list, this is the episode for you!

 

Key Points From This Episode:

  • Some of the questions we received over at the Facebook Group.
  • The importance of putting yourself out despite the discomfort.
  • Small and important lessons to take away from everything.
  • Why should you plan for the year in advance?
  • The starting point for planning.
  • Brainstorming, whiteboards and getting the ball rolling.
  • Giving yourself enough time and runway to accomplish your goals.
  • Leah’s list of goal categories.
  • The brain dump for each of your goals!
  • Implementing gradual habits and how this can help you.   
  • Some tools to help you plan out your year and stay on track.
  • Inspiring resources and the benefits you can accrue from reading.
  • Quarterly deadlines and sticking to them!
  • And much more!

 

Links Mentioned in Today’s Episode:

Annual Planning Guide Download: http://www.mapyourmusicyear.com

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

SMA Spotify Course — https://savvymusicianacademy.com/spotifyearlybird/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Bulletproof Coffee — https://blog.bulletproof.com/how-to-make-your-coffee-bulletproof-and-your-morning-too/

Crowd Funding Podcast Episode — https://savvymusicianacademy.com/blog/2018/05/15-crowdfunding-planning-guide/

Album Launch Podcast Episode — https://savvymusicianacademy.com/blog/2018/10/24-spotify-ads-for-6-figure-album-launch/

Rocket Fuel — https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1942952317

Airtable — https://airtable.com https://www.amazon.com/Synergist-Lead-Your-Predictable-Success/dp/0230120555

The Synergist and Predictable Success — https://www.amazon.com/Synergist-Lead-Your-Predictable-Success/dp/0230120555

The Synergist Quiz — https://getpredictablesuccess.com/styles-quiz/

Voxer — https://www.voxer.com

Slack — https://slack.com

Myers-Briggs — https://www.myersbriggs.org/

Excel — https://products.office.com/excel

Evernote — https://evernote.com

 

Apr 15, 2019
The Current State of The Music Industry Why You Dont Need a Label - SMS040
34:15

On today’s spontaneous episode, Leah McHenry is joined once again by new co-host CJ Ortiz, an experienced branding and marketing expert, who works as a coach in the Elite Program. They delve into various topics related to the new music industry, such as the power of online marketing and how rather than being hopeless, aspiring musicians should see this new space as one full of opportunities. Leah shares some of the reactions she got when she put herself out there and how through perseverance, she is now able to support herself and her family with her music. She shares how, through learning about marketing, rather than music, she has been able to empower herself and create an authentic and sustained connection with her fans. If you’d like to find out how to start to do the same, join us today!

 

Key Points From This Episode:

  • Groups on Facebook that you can join.
  • How CJ and Leah’s friendship started.
  • How much Leah’s career has grown.
  • How to adapt when changes happen in marketing.
  • Success in the new music industry is defined differently than before.
  • Shifting your mindset in defining success is key.
  • The music industry is shifting in an unprecedented way.
  • Some success stories of people who have used these principles.
  • If you learn the basics of online marketing, it can translate across various spheres.
  • When Leah realized that she could take control of her career.
  • Some pros and cons of record labels.
  • What a Facebook pixel is and why it’s important.
  • How Leah was able to find and target her ‘superfans.’
  • And much more

 

Links Mentioned in Today’s Episode:

Savvy Musician Mastermind on Facebook — https://www.facebook.com/groups/savvymusician/

Savvy Musician Spotify course — www.savvymusicianacademy.com/Spotify

Leah on Twitter — https://twitter.com/leahthemusic

CJ Ortiz — http://metalmotivation.com/

Apr 08, 2019
What is Artist Development? - SMS039
53:27

Today’s show takes on a new format where CJ Ortiz joins Leah McHenry as co-host. CJ has over 20 years of experience in marketing and helping both individuals and organizations to achieve their visions. Currently, CJ works as the mindset and branding coach at the Superfan System Elite Program run at The Savvy Music Academy. In this episode, Leah and CJ talk about what artist development really is, delving deep into the complicated topic. They discuss what some crucial aspects of the artist development process are and how they think most traditional artist development companies are falling short and failing their clients. Leah also gives some insight into the process she has used to develop herself as an artist and how she thinks The Savvy Music Academy is breathing fresh air into artist development. Join us today for this and a whole lot more!

 

Key Points From This Episode:

  • The primary problem in the music industry since Napster.
  • What is artist development?
  • Leah’s five-year plan for Savvy Musician Academy and where she realized this. 
  • The problems with traditional artist development agencies.
  • Leah’s insight into artist development in the new music industry.
  • Two things which are key to artist development.
  • Musicians should see themselves as entrepreneurs.
  • How Savvy Musician Academy is doing artist development differently.
  • The role of the coach and how they should work.
  • Leah’s own coaching style.
  • How DIY management is different from traditional management
  • An understanding of branding that goes beyond logos and fonts.
  • The real meaning of online marketing.
  • Making time to write or practice every day.
  • Building a fan base is a perpetual activity.
  • And much more!

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

SMA: Superfan System Elite Program — www.callsma.com

SMA online — https://savvymusicianacademy.com/the-superfan-system/

 

Apr 01, 2019
How to Write Commercial Hit Songs with Friedemann Findeisen - SMS038
50:59

Today we are joined by Friedemann Findeisen, a songwriter and songwriting coach. He has written over 1,000 songs in more than 100 styles and also has his own successful YouTube channel, Holistic Songwriting, where he explores various topics related to songwriting. In addition to this, he has also written a book, The Addiction Formula, where he shares his insights into how to ‘crack’ the songwriting code. In today’s episode, Friedemann talks about the book as well as holistic songwriting, which looks at the at various aspects that affect the process of songwriting and the quality of the song that is produced. He also shares some of his success stories, his own songwriting process, and some tips and tricks of the songwriting trade. Join us today to learn some of the ins and outs of how to write a successful song.

 

Key Points From This Episode:

  • Foundations of songwriting and why they are important.
  • What holistic songwriting is; more than music.
  • The pillars of creating a great song.
  • How to know when a song is good and will be a success.
  • Why the formula is not only for pop songs.
  • Understanding that “commercial” does not have to mean pop.
  • Most important tips to make your song addictive.
  • Learning how to understand the energy distribution of songs.
  • Importance of establishing an image.
  • Success stories from Friedemann’s experiences.
  • How Friedemann helps other people.
  • The problem of incongruency.
  • Examples of successful intuitive lyric writing.
  • Finding out who your fan avatar is.
  • His approach to songwriting.
  • And much more!

 

Links Mentioned in Today’s Episode:

Friedemann Findeisen —  www.holisticsongwriting.com

Friedemann’s Patreon page — www.patreon.com/holisticsongwriting

Holistic Songwriting on YouTube — https://www.youtube.com/channel/UCLtD67ljlaeXQMV4sb-YzNA

The Addiction Formula on Amazon — https://www.amazon.com/Addiction-Formula-Captivating-Commercial-Songwriting/dp/9082391309 

Mar 25, 2019
Sync Licensing Sucks: Change My Mind with Michael Elsner Pt. 2 - SMS037
41:48

Welcome back to part two of our amazing conversation with Michael Elsner about licensing, how to get your music into TV, films and different mediums, the huge income potential there is around this and why it gets such a bad rap with so much skepticism around it. Michael is a guitarist, singer, songwriter, producer, as well as the creator of The 4 Step Plan to Licensing Success.

During part one of the show, Michael shared a little bit about his background and some of the success that he has had in this industry. We’ve also talked about potential income streams and the importance of choosing the right libraries. On today’s episode, we hear from Michael all about his 4-step process and how we can make licensing work for us. So, for all this and more, keep listening!

 

Key Points From This Episode:

  • Hear about Michael’s 4-step process in detail.
  • Step 1 - Building your catalog: writing music you’re passionate about.
  • Step 2 - Creating valuable content: Delivering a lot of alternative mixes.
  • The difference between tracks and stems.
  • Michaels recommendations for anyone wanting to get into licensing their songs.
  • Metadata: the descriptive terms that describe what that audio file is.
  • Step 3 - Mastering metadata: using very descriptive keywords to describe your songs.
  • Step 4 - Getting your music heard: finding the proper end users for your music.
  • Four paths to getting your music heard.
  • Having consistency over the long term.
  • Some good book recommendations from Michael.
  • And so much more!

 

Links Mentioned in Today’s Episode:

Michael Elsner — http://www.michaelelsner.com/Home.html

Michael on LinkedIn — https://www.linkedin.com/in/michaelelsner/

Michael on Twitter — https://twitter.com/michaelelsner

Michael on Youtube — https://www.youtube.com/channel/UC4Hhg45THp8l6zkih-Wo19g

Master Music Licensing — https://www.mastermusiclicensing.com/

The 4 Step Plan to Licensing Success E-book — https://www.mastermusiclicensing.com/ebook-offer

Everything you Need to know About the Music Business by Donald Passman — https://www.amazon.com/Need-Know-About-Music-Business/dp/1501104896/

The Plain and Simple Guide to Music Publishing https://www.amazon.com/Plain-Simple-Guide-Music-Publishing/dp/1480354627

This Business of Music — https://www.amazon.com/This-Business-Music-10th-Definitive/dp/0823077233/

Mar 18, 2019
Sync Licensing Sucks: Change My Mind with Michael Elsner Pt. 1 - SMS036
46:21

Today we get a glimpse into the behind-the-scenes functions involved in licensing; TV, film, ads, and anything alike. We’re joined by, Michael Elsner, a guitarist, singer, songwriter, producer, as well as the creator of The 4 Step Plan to Licensing Success. Today Michael shares a little bit about his background and some of the success that he has had in this industry. Many people in the industry are huge skeptics of licensing and never want to even get into licensing. They always avoid it. Often you can feel like you have no control over it and you feel like you don’t even know the way in.

There are tons of services out there where you pay fees and supposedly some executive is going to hear it. However, as many of us have found, you pay those fees and never hear anything, never get anything back and never hear any good stories about it. Today, Michael is here to completely change our perspective on licensing as a whole. So, if this is sounding all too familiar and you are also one of those skeptics, keep listening. This show has been divided into two parts so be sure to come back next time for part two with Michael Elsner where we hear more about his 4-step process.

 

Key Points From This Episode:

  • Hear more about Michael’s background and how he got into licensing.
  • Why licensing should be considered as a valid avenue for people with a music business.
  • Being diverse with your styles of music when licensing.
  • Money potential in licensing.
  • The five kinds of placements.
  • What the most favored nations clause means.
  • The two contracts: a sync license and a master license.
  • What a one-stop shop refers to.
  • Giving away rights to administer your songs, not giving ownership of your music.
  • Potential income streams that this could provide for musicians thinking about it.
  • Michael’s approach to licensing; all about consistent placements.
  • Understanding the different types of libraries.
  • Quality libraries and how it works.
  • Hear more about Michael’s 4 step process he takes each song through.
  • And so much more!

 

Links Mentioned in Today’s Episode:

Michael Elsner — http://www.michaelelsner.com/Home.html

Michael on LinkedIn — https://www.linkedin.com/in/michaelelsner/

Michael on Twitter — https://twitter.com/michaelelsner

Michael on Youtube — https://www.youtube.com/channel/UC4Hhg45THp8l6zkih-Wo19g

The 4 Step Plan to Licensing Success E-book — https://www.mastermusiclicensing.com/ebook-offer

Mar 18, 2019
The Nuts & Bolts of Tour Production, Finances & Live Show Business Pt. 2 - SMS035
27:01

Welcome back to the Savvy Musician Show. Today on the podcast we continue with part two of our interview with John B. Webster, an accomplished tour set designer and builder. In this episode, we continue our conversation about the layering effect that you can achieve by systematically introducing light, color, and haze onto the stage. John explains how to increase the theatricality of your productions to ensure an impactful ending to your show. He sheds light on the safety implications of using pyro on stage and cautions us against those elements that are best avoided and those that should be used sparingly.

For those who favor a romantic atmosphere, John B gives pointers about the types of objects that effectively create that vibe on stage. We discuss the practicality of using LED technology and then jump to the all-important topic of finances. As any successful entrepreneur would do, he reminds us how crucial it is to stay within the budget and to keep tabs on what you are spending on each effect. We learn how lucrative merchandise sales can be on tour and that it’s never too late to adjust a stage element that isn’t working for you. We talk about the visibility of artists during a show and John B. dishes out some helpful tips in this regard. Tune in to hear it all! 

 

Key Points From This Episode:

  • How to create a layering effect in your productions
  • Ensuring that your show builds up to a grand finale.
  • How and when to use pyro.
  • Why it is important to always consider safety first!
  • Using candelabras and candles to create a mood.
  • Making the most of LED technology.
  • Respecting your budget.
  • Profiting from merchandise sales.
  • Optimizing your visibility on stage.

 

Links Mentioned in Today’s Episode:

John B. Webster — https://johnbwebsterdesign.com/

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Pulp Fiction — https://www.imdb.com/title/tt0110912/

Shopify — https://www.shopify.com/

Gene Simmons — https://twitter.com/genesimmons

Mar 11, 2019
The Nuts & Bolts of Tour Production, Finances & Live Show Business Pt. 1 - SMS034
25:47

Today we get a glimpse into the behind-the-scenes functions involved in set and tour production. Having worked with artists such as Joni Mitchell and k.d. Lang, we are fortunate to have John B. Webster, better known simply as John B, with us today. He is going to share a bit about how he managed to land such impressive gigs and his philosophy that keeps all doors open.

He touches on the nitty-gritty of set design, including the creative process and the importance of keeping the type of venue in mind. Those on a tighter budget would be delighted by his brilliant tips for introducing striking design elements, all available from your local Home Depot. We further talk about the effects of lighting and color on stage and hash out the difference between a fogger and a hazer. Tune in to find out what else you can do to put up a spectacular show.

 

Key Points From This Episode:

  • Friends can be valuable contacts.
  • Never burn bridges in relationships.
  • Set design starts with a meeting with the artist.
  • 3D CAD programs can be used to sketch set designs.
  • Design elements must fit different venues.
  • Banners are user-friendly, convertible and inexpensive.
  • Digital printing has made logo printing much cheaper.
  • Use mylar foil and lights to create atmosphere.
  • Colored lights work well on screen door mesh. 
  • Make friends with the light guy at the venue.
  • Uses hazers rather than foggers.
  • Lighting and music must correspond.
  • Identify your primary color lights and communicate it.
  • Create a story with your music.

 

Links Mentioned in Today’s Episode:

Displays2Go — https://www.displays2go.com/

John B. Webster — https://johnbwebsterdesign.com/

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

The Tragically Hip — http://www.thehip.com/

k.d. Lang — https://www.kdlang.com/

Diana Krall — http://www.dianakrall.com/

Joni Mitchell — http://jonimitchell.com/

The Barenaked Ladies — https://www.barenakedladies.com

The Tenors — https://www.tenorsmusic.com/

Jane Siberry — https://www.janesiberry.com/

Vectorworks — https://www.vectorworks.net/

Stereophonics — https://stereophonics.com/

Nightwish — http://nightwish.com/en

Mar 04, 2019
Secrets of Spotify: Case Study On How to Increase Monthly Listeners & Revenue - SMS033
34:04

Today on the show we are joined by Dave Powers from the band MountainCity. Dave and his wife, Tara, formed the band as a folk and country duo a few years ago and have managed to grow their following and revenue impressively since then. In our conversation, Dave shares the ways in which he has approached these tasks on the different online platforms and the strategies that have helped him take the band to where they are today.

We discuss a lot about Spotify and how to get onto the important playlists on the streaming platform. Dave even shares some extra special tactics that have helped them get millions of listens and a steady source of passive income. We talk systems and spreadsheets, generosity, guerrilla marketing, and building mutually beneficial relationships in the business. For this and a whole lot more, be sure to join us today!

 

Key Points From This Episode:

  • A little bit about Dave and his band Mountain City.
  • How Dave has approached growing on Spotify.
  • Reaching out to people with playlists on the platform.
  • Understanding Spotify’s algorithms and how to use them.
  • Intentionality and the tracking of your systems.
  • Guerrilla marketing and reaching out to strangers.
  • Generosity and helping others through your network.
  • Doubling down on relationships and solidifying your listens.
  • How payment works on streaming platforms.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

MountainCity — https://mountaincitymusic.com/

Jeff Walker — https://jeffwalker.com/

Spotify — https://www.spotify.com

Airtable — https://airtable.com/

Feb 18, 2019
The Art & Science of Stage Design Pt. 2 - SMS032
22:14

Hey everyone and welcome back to the Savvy Musician Show! In this episode, we dive into Part Two of our conversation with Matty Chirichillo, as he tells us about touring, the music industry, and putting together a great show. Matty is a DJ, Songwriter, Music Producer and Production Manager/Systems Engineer at Pure Joy Productions.

After covering some important topics in Part One of our interview with Matty, today we are jumping in and discussing hiring the right people according to your budget, funding your tour, organizing transport, and much more. Matty’s enthusiasm and young expertise is so inspiring and we are sure you will find a few of gems in our conversation that you can apply to your own career. For all this and more be sure to join us!

 

Key Points From This Episode:

  • Putting together a skeleton crew for a great, low cost tour.
  • Considering different ways of funding a tour and its expenses.
  • Figuring out salaries and the going rates for different roles.
  • The vehicle, the driver and the laws around these.
  • Hiring a visual artist and the video and projection aspects of a show.
  • Matty’s last little piece of advice to our audience.
  • And much more!

 

Links Mentioned in Today’s Episode:

Matty Chirichilo — https://www.linkedin.com/in/mattchirichillo

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Facebook For Musicians Mini Course — http://facebook4muscians.com/

BVRLY — https://bvrlymusic.com/

Excel — https://products.office.com/excel

Eagles — https://eagles.com/

Airtable — https://try.airtable.com/

Feb 04, 2019
The Art & Science of Stage Design Pt. 1 - SMS031
25:07

Welcome back to the show everyone. Today we are joined by Matty Chirichillo who is here tell us all about how to put together a successful tour and all the different aspects that go into this. Matty has worn a lot of hats at his young age, having toured with the Eagles amongst other big names, traveled the world as a DJ, and worked in studio as a producer and musician. In this first part of the conversation, we cover Matty’s early years and how he got into the music industry. Matty then breaks down the logistical aspects of touring and offers tons of great advice for accounting, merchandise, and who to hire. The conversation continues in part two, so stay tuned for that too!

 

Key Points From This Episode:

  • Some background on Matty, his work and area of expertise.
  • Where to start when planning a first tour.
  • Tour accounting and Matty’s own tips for this endeavor.
  • Tickets, merchandise and logging all these numbers before paying anybody.
  • The different roles and people you need to take along.
  • And much more!

 

Links Mentioned in Today’s Episode:

Matty Chirichilo — https://www.linkedin.com/in/mattchirichillo

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Facebook For Musicians Mini Course — http://facebook4muscians.com/

BVRLY — https://bvrlymusic.com/

Excel — https://products.office.com/excel

The Eagles — https://eagles.com/

Airtable — https://try.airtable.com/

 

Jan 21, 2019
From 0 to 20k Per Month in Music Sales Without Touring - SMS030
18:40

Welcome back to the Savvy Musician Show. Today on the podcast we are going to be talking about using Facebook as a platform and the strategies Leah has used that have led to some amazing results lately. Since implementing these strategies, Leah has gone from zero dollars, zero fan base, no knowledge about business or the music industry whatsoever, all the way to making $20,000 a month in music sales.

Inside this episode, we will go over exactly how Leah did this, especially as a recording artist who doesn’t tour, which is absolutely unheard of! Stay tuned as we go over how to build your culture, why you cannot ignore Facebook as a platform, and how to micro-niche down to let your brand stand out. So to jump into the savvy side of Facebook, stay tuned to today’s episode!

 

Key Points From This Episode:

  • The reason behind why Leah chose not to go on tour.
  • What motivated Leah to become a savvy musician.
  • Understanding that there is no cheap trick or tactic to success.
  • Why it is important to build a culture around your music.
  • Micro-niching down in order to stand out in a saturated industry.
  • Importance of having a congruent brand across all platforms.
  • Why knowing your audience is a precursor to your marketing strategies.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Facebook For Musicians Mini Course — http://facebook4muscians.com/

Jan 07, 2019
Behind the Scenes of a Profitable Tour with Martijn Westerholt - SMS029
36:29

Welcome back, everybody! On the show today we have Martijn Westerholt from the symphonic metal band, Delain. Martijn is here to tell us all about his experiences as a successful full time touring musician over the last two decades. We chat about his early career and former bands before discussing the set up with Delain. From there Martijn unpacks what goes into a tour for him and the band and what the process looks like from start to finish.

Through the interview, our guest is kind enough to offer advice to those only starting out on this type of venture and then compare it with the more seasoned set up that he has with his work currently. Martijn offers great advice on staging a spectacle, conquering new markets and the value of having a strong team to work with. He also gets into some financial advice and the best use of earnings when trying to build a future as a touring band. For a great conversation with an experienced professional, be sure to listen in!

 

Key Points From This Episode:

  • A little about Martijn and his current band Delain.
  • The song writing process for Delain.
  • Some of the accomplishments of which Martijn is most proud.
  • Planning for the future and focussing on building support.
  • Thinking about the idea of conquering countries and picking the right markets.
  • The importance of spectacle and putting on a great show.
  • Presenting yourself appropriately on stage in accordance with the music.
  • The order in which Martijn goes about planning a tour.
  • Why you should find good people to sell merch and work the sound desk.
  • Where to invest your earnings when you are starting out.
  • Maximizing profit from live shows and cutting costs.
  • Doubling down and selling more merchandise.
  • And much more!

 

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Martijn Westerholt — https://www.discogs.com/artist/254736-Martijn-Westerholt

Within Temptation — https://www.withintemptationrecordings.com

Delain — http://www.delain.nl

Orphanage — https://www.metal-archives.com/bands/Orphanage/778

Nightwish — https://www.discogs.com/artist/215663-Nightwish

Rammstein — https://www.discogs.com/artist/11771-Rammstein

Dec 17, 2018
How to Quit Your Day Job and Play Music Full-Time Pt. 2 - SMS028
25:29

Welcome back to the Savvy Musician Show and the second part of our conversation with Daniel Coates about going full time with your music career. Daniel travels and performs around the world as Suntara and in this segment we will continue our foray into how he made this a viable and profitable venture. We chat about capturing live shows on video and how Daniel uses this footage, and we get into taking a leap of faith to find your audience. Daniel also expresses his gratitude for his family who are always on the road with him before we think about the exponential growth of musicians following their dreams and finding their own magical way in the world. For all of this and much more, be sure to tune in!

 

Key Points From This Episode:

  • The volunteer who films all of Daniel’s shows for his promotional use.
  • Taking the risk before you can see the whole path.
  • Daniel’s target audience and hitting it out of the gate.
  • Building an audience out of a look alike profile.
  • Daniel’s family’s involvement and the inspiration and motivation they give him.
  • The ripple effect of following your dreams.
  • Reconciling the calling for spiritual music and the business and marketing side of things.
  • Using your own micro-niche and building events and experiences out of that.
  • The power of retargeting and following up on interest.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Daniel Coates — http://www.suntaramusic.com/about/

Suntara Music — http://www.suntaramusic.com/

Suntara on Facebook — https://www.facebook.com/suntaramusic/

Eventbrite — https://www.eventbrite.com/

Dec 03, 2018
How to Quit Your Day Job and Play Music Full-Time Pt. 1 - SMS027
23:43

In this episode of the Savvy Musician Show, we are joined by Daniel Coates from our very own Savvy Community. Daniel is a great example of someone who has taken some of the lessons we teach at the academy and applied them to making a living from what he loves, his music.

Daniel is here to tell us all about how he did this and the unique way in which he applied these lessons to his own model and ambitions. We chat about the time leading up to his full-time career switch and how he then managed to make the change to an international touring musician. Daniel explains his live shows and the marketing strategy that goes into planning these. He also gets into life on the road with his family and how he has built this into his career. For an inspiring conversation with someone who has successfully created a viable music career, be sure to tune in!

 

Key Points From This Episode:

  • A little bit of Daniel’s backstory and how he made the switch to full-time musician.
  • The defining moment that forced Daniel to make his own way.
  • Daniel’s advice to someone trying make a living from their art.
  • Some information on Daniel’s live show and what it involves.
  • Daniel’s basic marketing strategy for getting people to attend his events.
  • The things Daniel tweaked to start making a profit from his music.
  • Touring with family and making that work on the road.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Daniel Coates — http://www.suntaramusic.com/about/

Suntara Music — http://www.suntaramusic.com/

Suntara on Facebook — https://www.facebook.com/suntaramusic/

Eventbrite — https://www.eventbrite.com/

Nov 19, 2018
Savvy Musician Show - What is Windowing Should You Try It - SMS026
27:43

In this episode of the Savvy Musicians Show, Leah will be talking about windowing and its usefulness as a launch strategy. First off, Leah unpacks exactly what windowing is and how it has traditionally been used in the film industry to try and maximize revenue for films across platforms.

She then looks at who in the music industry the strategy might be applicable to and why you would actually consider employing it in the first place. From there she unpacks some of the fundamental pros and cons of windowing and how to navigate these for best results. The last part of the episode is spent examining Leah’s own experiences with this strategy, in her current album launch cycle. For a great and informative exploration of the idea and its utility, be sure to tune in!

 

Key Points From This Episode:

  • What is windowing? And looking at how it has been used in the film industry.
  • Who can successfully use windowing as a strategy?
  • Basic pros and cons of windowing your album launch.
  • The importance of communication and framing your choices to your fans.
  • Considering piracy and losing revenue across platforms.
  • Setting expectations and preparing for the unexpected.
  • Leah’s own experiences with windowing in her current launch cycle.
  • Why Leah has now chosen the accelerated windowing strategy for herself.
  • Hitting six figures for the launch and revenue goals for the rest of the year.
  • Exposure over windowing in building a following.
  • Leah’s challenge to those looking to build a bigger audience.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Nov 05, 2018
How to Run a Successful Facebook Group for Your Music Brand - SMS025
36:53

Welcome to the Savvy Musicians Show! This is the podcast that will help you get your music and career to where you have always dreamed it could be. In this episode, we are dealing with a fundamental part of running your brand in the current climate and that is how to utilize a particular area of social media, namely Facebook Groups. Things have changed over the years across social media platforms and the current system and algorithm on Facebook have resulted in a downturn for the use of Pages due to lack of reach and natural growth.

This has led many businesses to turn to groups as a way to build community, connection and ultimately revenue. We chat about naming your Group, the ins and outs of running it, content selection, moderation and much more. The episode rounds out on the topic of turning group members or groupies into customers and ultimately making money. So join us for the first episode of this series and get your music brand growing and blossoming today!

 

Key Points From This Episode:

  • The move away from Pages towards Groups on Facebook.
  • Why should you have a Facebook Group for your music brand?
  • The algorithmic changes that Facebook has implemented recently.
  • The real purpose of starting a group on Facebook.
  • Naming your Facebook Group around the culture of your music brand.
  • How to run, limit and contribute to your Facebook Group.
  • Laying out rules and making sure members see them.
  • What to post and how to select content.
  • The exciting new ‘watch party’ feature for Groups.
  • Allowing others to post and moderately these.
  • Turning groupies into customers, email lists and funnels.
  • And much more!

 

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Mark Zuckerberg — https://www.facebook.com/zuck

George Bryant — https://www.linkedin.com/in/gebryant

The Lord of the Rings https://www.tolkien.co.uk/product-category/the-lord-of-the-rings/

Enya — https://enya.com/

Buffer — https://buffer.com/

Meet Edgar — https://meetedgar.com/

Oct 22, 2018
How I’m Using Spotify Ads for a 6-Figure Album Launch - SMS024
20:34

If you’re a musician who has been looking for clarity on how to approach Spotify, this episode is for you. Listen as Leah creates a Spotify Ad and highlights the features the platform offers artists to market their music. 

 

Important Things To Remember

- If you want to target multiple countries, you’ll need to purchase multiple ads.

- Different audiences are on different platforms.

- Always try to focus your ad to a granular audience.

- Record your own audio for you ad. Put some energy into it!

- Utilize Facebook Pixels by directing people to your website.


Revisit the Highlights

01:00 - Submitting a Song To A Playlist

02:30 - The Goal of Streaming Sites

04:00 - Spotify Targeting

05:40 - Spending Minimum

06:25 - Building the Ad

08:15 - Targeting Your Audience

14:15 - Making an Audio File for Your Ad

17:15 - Directing People to your Website

Oct 08, 2018
87K in One Month Pt. 2 - SMS023
28:08

Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K.  In this episode Leah continues to break down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.

Important Things to Remember

- When someone wants a product, they feel like they need it.

- Remember the 5 Calendar phases.

- You don’t have a launch day, you have a launch month.

- Use Google Sheets and Airtable to keep you organized.

- Make sure someone takes ownership of each task.

- Pick a platform with a clean mobile experience.

 

Revisit the Highlights

03:12 - Creating a Need  

09:34 - The 5 Calendars

17:20 - Observations

25:00 - Delegation

Sep 24, 2018
87K In One Month Pt. 1 - SMS022
40:17

87K in 1 months - Part 1 SMS022

Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K.  In this episode Leah breaks down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.

IMPORTANT THINGS TO REMEMBER

  • When choosing a platform, make sure they accept Paypal.
  • Create scarcity by providing limited edition items.
  • Make it all about the fan
  • Make sure your platform supports Facebook Pixels

 

REVISIT THE HIGHLIGHTS

09:09 -  Why This Campaign Was Different
11:24 -  The Purpose of Funding.
12:25 -  Giving Less Options
22:23 -  Informing your Fanbase.
32:20 -  Facebook Pixels

Sep 10, 2018
How Health and Fitness Affect Your Music Goals - SMS021
28:10

How Health and Fitness Affect Your Music Goals - SMS021

When you study the habits of successful people, you’ll notice there are a few habits they all seem to share. One of those habits is a lifestyle that focuses on mental and physical health. In this episode Leah talks about how pursuing health can teach us lessons that will extend into the way that we approach our business and our music careers.

Important things to remember

 

  • Statistically, successful people are health conscious people.
  • Your instincts run counter to achieving fatigue.
  • Progress doesn’t happen until you feel like you are ready to give up.
  • Even olympic athletes have coaches.

 

Revisit the highlights

 

02:10 - Health Habits of Millionaires

04:36 - Mental Challenges in Health and Business.

07:19 - Meaningful Resistance

15:12 - Reactions to Fatigue

17:39 - Pushing through Pain

18:30 - Coaching

Call SMA

Jul 23, 2018
Finding Your Voice with Brett Manning Pt. 2 - SMS020
57:32

Brett is one of the worlds most sought after vocal coaches, largely because of his uncanny ability to “see with his ears,” and instantly invent exercises that get astounding results. His client list contains winners of the world’s most prestigious vocal awards, including the Doves, the CMA Awards, and yes, the Grammys.

In Part 2 of this interview, Brett and Leah talk about the difference between amateurs and professionals. 


Important Things to Remember

  • Amateurs take tips. Pros train with a plan.
  • If you want to be paid more, you need to increase your skill.
  • You find the notes through flow, not force.
  • Expose. Involve. Upgrade.
  • Amateurs practice just until they get it right. Pros practice until they never get it wrong.
  • First is mechanics, then muscle memory, then music.

Revisit the Highlights 

01:00 - Why Coaching Matters
05:00 - Having A Business Mindset
07:13 - Focus on What Matters.
12:21 - The Importance of Singing like Yourself.
15:20 - Three Overlapping Circles that Guide Your Training.
20:40 - Getting Permission from your Audience.
23:00 - When You Don’t Have A Coach.
24:14 - Quick Vocal Tip
30:44 - Building Trust with Your Audience.
34:04 - Singing is Mental
37:17 - Finding Results.

Jul 09, 2018
Finding Your Voice with Brett Manning Pt. 1 - SMS019
57:14

Pt 1: Finding Your Voice with Brett Manning

Brett is one of the worlds most sought after vocal coaches, largely because of his uncanny ability to “see with his ears,” and instantly invent exercises that get astounding results. His client list contains winners of the world’s most prestigious vocal awards, including the Doves, the CMA Awards, and yes, the Grammys.

In Part 1 of this interview, Leah and Brett talk about what it really take to be consistently great singer.

Important Things to Remember

  • Motivation is crap. Drive is unstoppable.
  • The resistance that tries to stop you is the things that strengthens you.
  • If you have to strain to hit a note, you won’t get it right.
  • Positive thinking is not effective without a plan.
  • If you never lose you are never getting better.
  • The more technique you have, the more loose and reckless you can be.
  • A competitive singer is trying to find a song to show off their voice. An artist is trying to find their voice to show off a song.

Revisit the Highlights

03:32 - Developing Your Brand as a Singer.
05:45 - Humility is the Key to Learning.
13:22 - The Drive to Conquer Your Mountain.
20:20 - Common Lies about Vocalists.  
28:23 - Finding Meaningful Victories.  
28:45 - Leveling up Your Skill Set.
37:56 - Being Dangerously Interesting, not Technically Interesting.
41:37 - What it Means To Sing with Soul

Jun 25, 2018
When Your Music Ads Become Profitable with Brian Judy - SMS018
19:31

When Your Music Ads Become Profitable with Brian Judy

 

Brian Judy is the man behind behind Delta-S. He makes dark electronic music that focuses on storytelling and character building. He has found that the best way to find your audience and create moving music is to embrace what makes you unique.  

 

Things to remember

 

  • You only know what to do if you know who you are.
  • Be confident in what you make, what it represents and why people should listen.
  • Music is meant for other people and to impact the world.
  • Identify what you music is about, make it excellent, then identify your audience.

 

Revisit the highlights:

 

03:50 - How to Stand Out
07:00 - Break though with Facebook ads
08:53 - Finding your Niche
10:11 - Collaborating with Fans
12:00 - How Superfans Change You
13:35 - Music is not for ourselves
15:35 - Tools that help stay organized

Jun 11, 2018
Selling Your Music Confidently with Ben McGarvey - SMS017
30:55

Ben McGarvey makes Folktronic music under the name Minute Taker. His music career started out the traditional way - playing shows and flirting with record labels. After joining the Savvy Musician Academy, he learned how to build his career online. Now he’s selling records and seeing his online engagement grow. In this interview Leah and Ben talk about focusing ads, data mining, the necessity of marketing and how marketing can build your confidence.

Important things to remember:

 

  • Ask your fans who they think your music is inspired by and use that information to target your ads.
  • Data mining helps you read your audience's mind so that you can build the perfect ad.
  • Perseverance and research is the key to success.


Revisit the highlights:

 

00:20 - Minute Taker

04:20 - The Goal is to Share It

07:21 - Social Media Growth

11:00 - Superfan System

12:38 - Data Mining

18:22 - Focusing your marketing.

May 29, 2018
What is Branding & How to Stay Motivated with CJ Ortiz - SMS016
59:03

Metal Motivation with CJ Ortiz


For nearly 20 years, CJ Ortiz has been consulting individuals and organizations on achieving, improving, communicating, and packaging their visions. Metal Motivation is about maximizing all that you are, and all that you can do, for a purpose greater than yourself and doing it with a metal mindset.

 

Important Things To Remember:

 

- Branding is idea driven. It’s when ideas take form.

- To stay motivated, stay focused on your motive.

- It’s not enough to be talented. You need to be relentless if you want to reach and sustain your success.

- Differentiate or Die

- Most people fail because they don’t stick to the fundamentals.

 

Revisit the Highlights:

 

05:29 - Branding

07:50 - How To Get Motivated.

13:39 - Developing Self Control.

19:05 - The Old Music industry Is Dead.

36:24 - Understanding Social Media

45:31 - The Fundamentals

May 14, 2018
Crowdfunding Planning Guide - SMS015
42:36

Crowdfunding Planning Guide

Lack of funds has always been a concern for musicians. In the past, artists tried to fix that problem by getting the attention of record labels. Now you can raise your own capital, involve your fans in the process, and not sacrifice your art or your profits. It is possible to launch and execute a successful crowdfunding campaign. All you will need is a strategy and determination.


Important things to remember:

  • Crowdfunding is not just about the funds. It is a marketing tool.
  • When crowdfunding, consider costs for merchandise, fees and shipping.
  • Crowdfunding is not charity. It is a transaction.
  • Average contribution is response to an email is higher than responses to other forms of communication.
  • Consider doing a prelaunch video.
  • You need an audience, a project, a budget, a plan, and campaign assets.

 

Revisit the highlights:

04:14 - Why you should crowdfund.
10:38 - How to know if you are ready.
24:15 - Deciding on your funding amount.
28:58 - Picking your platform.
31:59 - Fixed or flexible funding?
34:49 - Picking the perks of the offer.
36:30 - Delegating tasks.
38:31 - Campaign assets.

www.savvymusicianacademy.com/crowdfunding

May 07, 2018
How To Be A Better Performer with Live Performance Coach Lang Bliss - SMS014
52:00

Lang was trained in live performance when he worked for a company just out of high school. Since then, he has accumulated over 30 years of experience working in the music industry.
He's played, sung and shared the stage with artists such as Grammy and Dove award winners Michael W. Smith, Rich Mullins, and Michael McDonald to name a few. 
His involvement in the Rock, Pop, Country and CCM music industries, has included work as a songwriter for BMG publishing, and as an artist with BlissBliss which brought the label their first #1.

 

Important things to remember:

 

  • If people only connect to the song, you won’t build a following. They have to connect to you.
  • Preparation creates confidence.
  • Audiences respond. Artists initiate.
  • “The song is the script.”


Revisit the highlights:

 

06:40 - Speaking your audiences language.

18:42 - Common Mistakes Made on Stage.

21:49 - Dealing with Stage Fright.

25:55 - How does this Apply in a Digital Format?

30:20 - Audience Expectations.

30:58 - Making Live Videos more Engaging.

33:47 - Working with Personas

36:52 - Necessary Mindset Changes.

Apr 29, 2018
How To Build A Massive Email List - SMS013
52:06

If you are looking to build a fanbase and turn your music into a career, having a email list is a necessity. The great thing about an email list is that it helps you to break free from the algorithm and agendas of the social platforms. With a good email list, you have a direct connection to your audience that no one can take from you. In this episode Leah talks with her launch specialist, Garrett Gamble, about how to build an email list that works for you.

 

Important things to remember.

 

  • Email allows you to have direct contact with your fans without having to consider algorithms.
  • Your fans love you, but they love themselves more.
  • The goal is to build a mutually beneficial relationship with your fans.
  • Why guess when you can ask?

 

Revisit the highlights.

 

18:10 - How to Build Email Anticipation.
31:00 - Industry Standards For Open Rates.
36:23 - Bad Subject Lines.
40:18 - Giving people more than music.

Apr 23, 2018
The Business Behind Cruise Ship Music Festivals with Andy Levine
 - SMS012
27:31

Interview: Andy Levine.

Andy Levine is the founder and CEO of Sixthman, the industry leader in themed destination events that focuses on building fan communities through unique vacation experiences. Sixthman breaks down the walls between artists, heroes, partners, and their passionate fan bases by creating exclusive, interactive, and intimate environments on board. Sixthman has produced theme cruises with Kid Rock, John Mayer, Lynynrd Skynyrd, KISS, Jillian Michaels, Barenaked Ladies, Lyle Lovett, Sister Hazel, Patty Griffin, Train, 311, Zac Brown Band, VH1, Graceland, and dozens more. Sixthman was named the #1 fasted growing travel company by INC 500 Magazine in 2011 and the #87th overall fastest growing company in America.

 

Important Things to Remember.

 

  • If you work with your hands, rest with your brain. If you work with your brain, rest with your hands.
  • Make your fans feel seen and heard.
  • Take such good care of your guests that they come back and bring friends with them.  

 

Revisit The Highlights.

 

02:47 - The Importance of Community and Culture.

09:49 - How Does a Band Play A Cruise?

14:40 - Seven Checkpoints for Building an Experience.

21:39 - Building an Immersive Experience.

Apr 16, 2018
3 Biggest Mistakes Musicians Make on Facebook - SMS011
19:17

3 Biggest Mistakes Musicians Make on Facebook

 

If you aren’t using Facebook to build your fanbase then you are missing out. Facebook can be a powerful tool that helps you find your fanbase. If that hasn’t been your experience then you are probably trying to figure out what you are doing wrong.
You need to figure out what you are missing so you can fix them immediately. That’s why Leah walks you through three common mistakes she sees musicians make on Facebook.   

 

Things to Remember

 

  • Put a link in your personal profile that leads other to your professional profile.
  • Google does not spider your personal page.
  • You can’t use Facebook Ads with a personal profile.
  • Brand continuity established trust between yourself and your audience.
  • Build a community and culture around your music.
  • Posting is all about quality.

 

Revisit the Highlights

 

00:42 - Using your personal profile.

09:19 - Using outdated graphics.

12:23 - Promoting your music in all posts.


Visit the blog to get a free PDF that will show you how to move people from your personal page to your professional page.

Apr 09, 2018
Student Interview: Ty Richards - SMS010
34:31

Student Interview: Ty Richards

 

Ty Richards is a father and graphic designer from Austin, TX. Last year he went from having a few Facebook friends to being on the college radio charts.  In this interview Leah talks to Ty about what works, what hasn’t worked, the difficulties of playing live and how to be the most effective with what little time we have.

IMPORTANT THINGS TO REMEMBER:

 

  • “You have to market in a different way than you normally communicate as an artist. It has to be super clear.”
  • “You aren’t a victim to where you are at. It’s easier to connect with fans than it’s ever been.”
  • “Don’t wait for the stars to align, work with what you have.”
  • “Take in notes in the form of a ‘to do list.’ Take actionable notes.”

 

REVISIT THE HIGHLIGHTS

 

05:15 - Performing Live

07:30 - Benefits of going small.
13:00 - Finding and nurturing your audience.  
17:00 - The Payoff
20:00 - The New Music Business

24:19 - Limitations can guide you

Apr 02, 2018
Why I Deleted My Soundcloud Account - SMS009
10:40

Why I Deleted My Soundcloud

 

There are an endless amount of social media accounts that an artist could create in order to connect with their audience. It’s tempting to throw yourself on all of them and hope for the best. Odds are that strategy hasn’t given you the return that you were hoping for. There’s a reason for that. Not all Social Media is created equal.

 

Important things to remember:

  • Having a large number of listens do not necessarily equal sustainability.
  • Make sure you are getting more than you put in.
  • Aim for quality not quantity.
  • Reviews are great social proof.

 

Revisit the highlights:

02:56 - Do everything purposefully.

04:34 - Return on Investment.

05:25 - Social Proof.

06:37 - How to get social proof.

 

Visit the blog to find tips on getting more social proof.

Mar 26, 2018
How I Manage My Time and Seasons - SMS008
27:27

As an independent musician, you are responsible for your own success. There’s much more to do than just write and record your music. You also have to consider your marketing, your branding and your content creation. In order to handle your growing music career and still keep your personal lives in order, you will need to have a plan.

Important Things to Remember:

 

  • You can’t do all things at all times. Work in seasons.
  • Be mindful of how often you are context switching.
  • Get help with things outside of your zone of genius.  
  • Don’t delegate your marketing. It needs to be an accurate representation of who you are.

 

Revisit the Highlights:

01:30 - Beat the Mental Game

11:04 - Balance is a Myth

13:45 - Quarterly Focus

17:12 - Delegating

22:17 - The 80/20 Rule

Mar 19, 2018
Real Artists Don't Starve by Jeff Goins - SMS007
39:28

Real Artists Don’t Starve

Some people think it’s “bad” to mix money and art, and those people are wrong. Why should artists need to suffer in order to create “real” art? We’re here to challenge the starving artist stereotype that has stunted our persistence and creativity as artists.

In this episode, Leah walks us through her favorite highlights from Jeff Goin’s book ‘Real Artists Don’t Starve’ and shows us that it is possible to make both art and money.  

Important Things To Remember:

- Everyone deals with imposter syndrome.Successful artists ignore it.  

- Art needs an audience. In order to be found, you must be findable.

- Marketing contains a relevant platform, relevant message, relevant                 offer, relevant audience.

- “The thriving artist understands that business is part of art and                      money is something an artist must master”

- If you don’t value your work, no one will.

- Digital sales are not limited to music.

 

Listen to the Highlights:

07:35 - Becoming an Artist

10:40 - Creative influence

12:10 - Be stubborn

17:52 - Practice in Public

22:08 - Promote Your Work

24:57 - Marketing

28:19 - Money

30:31 - Diversify Income Streams

Mar 15, 2018
Is This the Facebook Apocalypse for Musicians? - SMS006
46:41

Some are saying the new Facebook algorithm is a blow to brands that they may not recover from. It sent companies and content creators into a frenzy. Are these reactions justified? In order to figure out exactly how we should react to the changes, we need to look closer at the reasons for the change, and how to use those changes to our benefit.  

 

Important things to remember.

  • Facebook is a business that wants it’s users to have a more enjoyable experience. When people have an enjoyable experience they are more likely to engage.
  • Facebook’s new values show you what to do and what not to do if you want your posts to be seen.
  • Make sure your feed is a mix of scheduled and spontaneous posts.
  • “Your brand is what other people say about you when you're not in the room.” - Jeff Bezos
  • An email list is the most reliable way to make sales, and give you more control over how often you connect with your fans.
  • The fortune is in the follow up.

 

Catch the highlights.

3:23 - Facebook as a Business

5:45 - Navigating through facebook’s new values

13:16 - How the new algorithm has helped increase sales

16:57 - Things to stop doing

23:20 - Things to start doing

27:20 - Building a culture around your music

32:25 - Building a Facebook group around your culture

35:38 - Train your following to click the “See First” button

36:40 - Email lists

Mar 07, 2018
Find Your Niche - The Difference Between Failure & Success - SMS005
15:45

If you are trying to sell to everyone, you are probably selling to no one. The best way to make a big impact is to start small. That’s why in this episode Leah walks you through one simple strategy to help you find your niche. 

Important things to remember:

• The way to build an audience is to focus on a micro niche.

• Your niche should be something that already exists.

• The best way to go big is to start small. If you don’t get narrow, you will get lost.

• The goal is to be accurate, not creative.

 

Revisit the Highlights:

01:19 - Why you need to find your niche

06:07 - What a niche is not.

09:32 - How knowing your niche helps you target your audience.

12:18 - How to know if you’ve found the right niche.

Feb 26, 2018
Top 10 Social Media Tools for 2018 - SMS004
39:34

There are hundreds, maybe thousands, of tools out there that you could be using to help you take control of your online music career. In order to control your music career, you need to organize it. Knowing which tools to use and how to use them is imperative. These tools can help save you time, money and a lot of grief.


Important Things To Remember:

 

  • Marketing is making what you are doing predictable, repeated and scalable.
  • Have some social media posts planned, but leave room for spontaneity.
  • Post more selfies. People want to know who you really are.
  • Let people into your process.
  • Your fans are expert marketers. They will tell you what they want.

 

Listen to the List:

 

07:47 - Canva - For graphics and design

09:47 - Adobe Spark - Create video graphics for social

10:44 - Post Planner - Find, Plan and Post social content

15:27 - Facebook Live - Let your fans into your life.

17:57 - Facebook Pages App - Manage your page on the go.

19:43 - Facebook Polls - Ask your fans what they want.

22:51 - Evernote - Organize your notes

24:46 - Dropbox - Store and backup your work

29:00 - Mailchimp - Organize your email list.

33:00 - Getemoji.com - Get emojis that grab people’s attention.

 

Feb 23, 2018
How I’m Planning a Multiple 6-Figure Music Year - SMS003
27:29

Nobody feels like waking up before the sun to go to the gym but when you make a decision and then follow through, eventually you see the results. The same can be said about your music career. If you wait on inspiration to plan the business side of your music career, you’ll be waiting a long time and you’ll be broke even longer. That’s why Leah walks you through WHY you should plan, and also HOW you should plan while using her own music career as the example.

 

IMPORTANT THINGS TO REMEMBER

  • Get help!  You can’t (and shouldn’t) do it all on your own. Get help with graphics and web design. Get help with your merch.
  • Your revenue goals should make you uncomfortable.
  • Set your goals and reverse engineer them to give you your daily action steps.
  • Writing your plan down gives you vision and motivation.
  • Big goals create actions, actions create progress, progress makes your business happen.

 

Why take time to plan?

3:25 - Get direction and a clear path.

4:33 - Every Action must have clear purpose. (even experimenting)

5:00 - Keeps you motivated.

6:00 - We need a target

6:34 - We need a big goal.

 

How should we plan?

7:55 - Set annual

9:12 - Setting revenue goals.

  • The  goal should make you uncomfortable.

14:05 - Set project goals.

18:00 - Set release goals.

18:45- Setting quarterly goals.

  • Turn quartly goals into a to-do list.

 

Helpful tools to help you get organized:
- Evernote, for notes on the go.

- Asan, for team management.

- Google sheets and Google Docs for planning and budgeting.

 

Feb 08, 2018
The 6-Figure Music Map Pt. 2 - SMS002
30:39

Once you’ve nurtured your culture and mastered your free traffic, it’s time to start building your Fan Generation and Engagement Machine. The beautiful thing about this machine is that it works while you hang out with your kids and it works while you sleep. You still have work to do, but now you have help. Just like any other machine, all the parts are important and they go together in a specific order. 

IMPORTANT THINGS TO REMEMBER :

  • The Fan Generation and Engagement Machine functions best once you’ve mastered your Artist Identity Infrastructure.
  • Focus on the superfans. They will keep your music sustainable by putting their money where their mouth is.
  • An email list is an asset and is worth money.
  • Retargeting helps target people who have already shown interest in you but may have been distracted or busy the first time they came across you.

Revisit the highlights:

3:50-  Fan Generation And Engagement Machine

9:15 - Paid Traffic

  • Don’t pay for traffic if you haven’t mastered free traffic.

9:50 - Facebook Ads.

13:00 - Retargeting

  • Most people need to see things multiple times before they take action.

16:45 - Email Marketing.

  • Think of email marketing as relationship marketing.

18:41 - Copywriting

  • Using written words to motivate people to act! This includes headlines, email titles, and social media posts. How do you use your words to motivate people into action?

22:35- Artist Identity Infrastructure recap.

 

Feb 07, 2018
The 6-Figure Music Map Pt. 1 - SMS001
34:27

Making a record and putting it on the internet doesn’t guarantee that anyone will discover it. By finding your micro niche and nurturing your culture, you can help stack the odds in your favor. By building a culture and nurturing your fanbase, you can use social media to find a group of super fans that are enthusiastic and loyal. All of these things can create a music career that is scalable and sustainable. But how does that actually work? Feeling lost? That’s why we made you a map. You can find that map here.

 

IMPORTANT THINGS TO REMEMBER.

  • All of the steps mentioned work together and have a specific order. Try not to get impatient. Take one step at a time, and do each step well before moving to the next step.
  • A handful of passionate fans is more impactful (and profitable) than lots of lukewarm fans.
  • Social Media is meant to build your culture and your community. Remember that people come for the product, but they stay for the community.  
  • Branding is more than a logo. It is a consistent culture across all social platforms.

 

Revisit the highlights:

0:00 - Introduction.

4:00 - Why the Sustainable Music Map?

4:40 - First things first. Quality music.

  • It seems obvious, but it needs to be said.

6:35 - Finding your  micro niche.

  • It’s better to be a big fish in a small pound.

15:10 - Utilizing free traffic.

  • Don’t pay for traffic until you master free traffic

22:58 - Importance of building culture.

  • The difference between success and failure lies in how you develop your culture.

24:00 - Branding

  • It’s who you are and what your music represents. Consistency matters.

26:25 - Launching Online.

  • Who are you launching to? Does anyone know you exist?

30:30 - Artist Identity Infrastructure.

  • All of these points are imperative for building you artist identity. This is the foundation you build your house on.
Feb 06, 2018