The Savvy Musician Show

By Leah McHenry

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Description

The leading online music marketing podcast just for musicians! Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry.

Episode Date
Interview with Anna Brzozowska - SMS100
51:29

This week C.J. interviews another successful SMA student, Anna Brzozowska, an ethereal pop artist originally from Poland but is currently living in Spain. Anna shares her story of how she almost gave up on her music after the expenses of touring, but after finding SMA, she’s back to building a lifetime music career.

If you’re wondering about your artist identity, how to write your own copy, what is the basis of marketing and building your online business, then this is the episode for you!

Key Points From This Episode:

  • Developing your micro-niche as you go along
  • To be yourself or a character?
  • Why you shouldn’t just get someone else to do it for you
  • Being yourself in your copy
  • The principles of marketing are still the same
  • The expenses of being a live musician
  • Anna’s experience with Savvy
  • The two mental blocks that every musician must get past
  • The significance of having the right mindset and a strong heart 

Tweetables:

“I want to encourage anyone who’s starting out; who doesn’t really know what their micro niche are, to not fixate so much on it, and just move on because your fans are going to help you discover that as you go along.” - @aniabmusic [0:02:53]

“I think that marketing, to me at least, is just learning how to get in front of the right ears.” - @aniabmusic [0:09:41]

“You’re the one who’s initiating the relationship through your ads.” - @metalmotivation [0:11:59]

“I don’'t think anyone else can write your copy for you as well as you can. Even if you think you suck at the beginning, just be yourself.” - @aniabmusic [0:14:28]

“The best motivation I’ve ever seen happen in anybody’s life is when you understand how to solve your most pressing problems.” - @metalmotivation [0:29:17]

“The education is important, but without heart; without the right mindset; without overcoming yourself, it doesn’t matter how much information you have.” - @metalmotivation [0:42:45]

“I will recommend Leah to the death to a musician, but it’s up to them, obviously. If they sign up for a course and watch videos, that’s not going to change much for them. They will need to change.” - @aniabmusic [0:43:50]

“You’re not going to get anywhere until you conquer your mind.” - @aniabmusic [0:44:11]

Links Mentioned in Today’s Episode:

Anna’s Facebook Page — https://www.facebook.com/AniaBmusic/

Anna’s Website — http://aniabmusic.com/

The Online Musician 3.0 — https://explodeyourfanbase.com

The Inner Circle - https://savvymusicianacademy.com/innercircle

Book a Call With Us — http://www.CallSMA.com

Jun 01, 2020
An Interview with Ty Richards - SMS099
01:04:33

If you were to ask someone for $20, who would be more likely to give it to you, a good friend or a complete stranger? Obviously a good friend.

Have you ever met someone and had so much in common that you immediately became good friends? More than likely.

If you can understand this, you know the foundation of building an online music business. That’s all it is, getting more and more people to know, like, and trust you, just like that good friend who’s willing to give you that $20. What do you and this good friend have in common? Your music and the culture that surrounds it. How do you find these good friends and build these relationships? Social media. In this episode C.J. discusses this fundamental aspect of the business in greater detail and is so important you do not want to miss out!

Key Points From This Episode:

  • Are you self-defeated?
  • The unstoppable mindset
  • The essential fundamental to successful online marketing
  • How to build your relationships
  • Funnels
  • Why Facebook and Instagram?
  • Studying your audience
  • Getting comfortable with sharing yourself on the internet

Tweetables:

“Getting you in connection with your ideal super fan is the core. It’s the recipe for success in the online music business.” - @metalmotivation [0:02:19]

“You can’t be successful when you’re self-defeated before you even start… You have to get out of your own way.” - @metalmotivation [0:05:26]

“If you believe that there are principles the cause the kind of results that you want, and you believe that you have the ability to apply those principles, isn’t that all you need?” - @metalmotivation [0:07:17]

“Here’s the essential, basic, fundamental truth about online marketing in 2020. Getting more and more people to know you, like you, and trust you as an artist.” - @metalmotivation [0:10:06]

“Funnel is the process of taking somebody who doesn’t know you to see the first promotion that you ever offer them, bringing them along in a relationship with you until you finally create a sale.” - @metalmotivation [0:29:00]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Book a Call With Us — http://www.CallSMA.com

May 25, 2020
The Key to Success is Mastering Fundamentals - SMS098
29:01

If you were to ask someone for $20, who would be more likely to give it to you, a good friend or a complete stranger? Obviously a good friend.

Have you ever met someone and had so much in common that you immediately became good friends? More than likely.

If you can understand this, you know the foundation of building an online music business. That’s all it is, getting more and more people to know, like, and trust you, just like that good friend who’s willing to give you that $20. What do you and this good friend have in common? Your music and the culture that surrounds it. How do you find these good friends and build these relationships? Social media. In this episode C.J. discusses this fundamental aspect of the business in greater detail and is so important you do not want to miss out!

Key Points From This Episode:

  • Are you self-defeated?
  • The unstoppable mindset
  • The essential fundamental to successful online marketing
  • How to build your relationships
  • Funnels
  • Why Facebook and Instagram?
  • Studying your audience
  • Getting comfortable with sharing yourself on the internet

Tweetables:

“Getting you in connection with your ideal super fan is the core. It’s the recipe for success in the online music business.” - @metalmotivation [0:02:19]

“You can’t be successful when you’re self-defeated before you even start… You have to get out of your own way.” - @metalmotivation [0:05:26]

“If you believe that there are principles the cause the kind of results that you want, and you believe that you have the ability to apply those principles, isn’t that all you need?” - @metalmotivation [0:07:17]

“Here’s the essential, basic, fundamental truth about online marketing in 2020. Getting more and more people to know you, like you, and trust you as an artist.” - @metalmotivation [0:10:06]

“Funnel is the process of taking somebody who doesn’t know you to see the first promotion that you ever offer them, bringing them along in a relationship with you until you finally create a sale.” - @metalmotivation [0:29:00]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com
Book a Call With Us — http://www.CallSMA.com

May 18, 2020
Find Your Niche: The Difference Between Failure & Success - SMS097
14:55

Before we go any further, do you know what your micro-niche is? It cannot be overstated how important it is to be rock solid in defining, understanding, and utilizing your micro-niche, because it is the foundation of building your fanbase and music business.

Whether you’re just learning this word for the first time, or well acquainted with it, Leah lays out some incredible insights into the micro-niche approach in this week’s episode of the Savvy Musician Show.

Key Points From This Episode:

  • What is your micro-niche?
  • Standing out in the crowd
  • Being important to the people that matter
  • Being easy to find
  • The difference between SEO and your niche
  • Finding your twist
  • Going smaller
  • Your niche title accurately describing your sound
  • Targeting your sub-genre fans first strategy

Tweetables:

“You only need to be famous in your micro-niche.” - @LEAHthemusic [0:03:07]

“My fans in my genre know exactly who I am, and that's all that matters.” - @LEAHthemusic [0:03:34]

“The nice thing about going smaller and becoming the big fish in the small pond is that it makes it so much easier for people to find you.” - @LEAHthemusic [0:05:24]

“If you think you can put up a Facebook page and you can put out music and that people will magically find you, you're delusional.” - @LEAHthemusic [0:05:45]

“There's a big difference between search engine optimization and keyword titles, say in a YouTube video and a niche.” - @LEAHthemusic [0:06:30]

“People should be able to imagine and know what your music sounds like based on what the niche title is.” - @LEAHthemusic [0:08:15]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com
Book a Call With Us — http://www.CallSMA.com

May 11, 2020
How Social Media Is Changing The Music Industry - SMS096
29:53

This may be the most concise, yet comprehensive, description of where we are in the music industry and what may be the greatest opportunity for artists in the last 25 years.

At the end of the 90s, Napster changed the old music industry with illegal downloading of digitized music, and a few years later, iTunes capitalized on that by now selling downloadable mp3s. And just a few years ago, another shift happened when apps like Pandora and Spotify eliminated the mp3 with music streaming.

All of this represented just more taking advantage of the artist as new companies made bundles while artists got pennies. They’re all just another version of the record labels.

But, the problem the internet created by Napster, iTunes, and Spotify has also now provided artists with a way to finally control their own careers and make the money they always wanted without a record label!

In this special episode, C.J. breaks this down in such as way that you’ll be fired up and ready to go to work on marketing your music. Buckle your seatbelts because you’re in for a ride!

Key Points From This Episode:

  • The impact of the internet and Napster
  • Sad tales from the road
  • Social media is the new music industry
  • Why being discovered doesn’t matter anymore
  • Dialing in your Facebook ads
  • Getting more gigs because of your strong social media presence
  • The super fan system
  • Creating merchandise to sell while having no inventory

Tweetables:

“Social media is the single biggest game changer for the music industry since it began.” - @metalmotivation [0:05:01]

“It’s not about potential fans discovering you, it’s about you discovering fans.” - @metalmotivation [0:10:37]

“If you have a musical brand that you can now push out to an audience and you know how to target those people, then you can build an online music business.” - @metalmotivation [0:16:45]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com
Book a Call With Us — http://www.CallSMA.com

May 04, 2020
Making Good Use of Your Isolation, Pt. 2 - SMS095
39:15

Part 2 of “Making Good Use of Your Isolation” gives you more pro tips on what you can be doing right now at home to expand your music business. With so many people at home and online, this is such a great opportunity for you to provide people with some normalcy while building relationships and increasing your sales. 

In this episode, Leah and C.J. discuss what you can be doing to reach more people and how to do it as effectively as possible. 

Key Points From This Episode:

  • Selling music vs. selling anything else online
  • Short-term vs. long-term fan building tactics
  • Optimizing your online store
  • Incremental long-term profits
  • Nurture emails
  • Spam email trigger words
  • Online concerts
  • A different approach to merchandise
  • Seizing this opportunity with people at home and online
  • Being an encouragement to others right now

Tweetables:

“Something that screams unprofessional is one product page is using one font and one formatting and whatever and the next product page is a completely different font, different size, different color, different style images, different everything.” - @LEAHthemusic [0:21:30]

“Your goal is to just bump that little percentage up half a point at a time. Just continuing until you’re getting a really good take rate on that upsell. So, the devil’s in the details on those numbers, you don’t go for big numbers.” - @LEAHthemusic [0:25:59]

“The way to optimize it (your email), first of all, take a look at your open rates and take a look at your click-through rates. That’s really the starting point, when I’m looking to improve it, that’s the first thing.”  - @LEAHthemusic [0:27:13]

“Usually the subject line just needs to be changed, we need to try something else. Sometimes certain trigger words will end up in the spam, will cause your email to end up in the spam.” - @LEAHthemusic [0:27:29] 

“Sometimes the right shirt or thing to have is one that says something about the person wearing it.” - @metalmotivation [0:31:14]

“So many people are home, they’re online, they’re bored, you have the opportunity of a lifetime to capture their attention.” - @LEAHthemusic [0:33:17]

“Take advantage of this time to be encouraging. It’s not just about you going on to play, it’s about you talking to them, too.” - @metalmotivation [0:33:52]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Sam Morrisson (TOM Student) — https://www.facebook.com/SamMorrisonBand/

Book a Call With Us — http://www.CallSMA.com

Apr 27, 2020
Making Good Use of Your Isolation, Pt. 1 - SMS094
46:38

Whether your work has been affected by the pandemic or not, now is the time to seize this opportunity to improve your online music business! People are still online shopping and with Amazon limiting it’s service, there’s a greater opportunity for you and your business!

In this episode Leah and C.J. discuss what you can be doing right now to expand your fan base and earn more with your online sales. There is so much information and tips they have for you that this is just part 1 of “Making Good Use of Your Isolation.”

Key Points From This Episode:

  • Leah’s booming candle business during the pandemic
  • Focusing on your specialty
  • Synching with your culture and posting more
  • Building your email list organically
  • Creating more YouTube videos
  • The major difference between YouTube and Facebook
  • How YouTube is currently changing
  • Improving your e-commerce store and sales
  • Online shopping has not stopped because of Amazon’s “non-essential” policy

Tweetables:

“I like focusing on the things that you can do, things that are within your grasp, your control.”  - @LEAHthemusic [0:16:12]

“You’re not going to build any followers if you’re not posting anything… You need to understand your culture, because then you know what to post.”  - @LEAHthemusic [0:21:38]

“Focus in on what is the culture you’re trying to build, who are you and also think about what your fans have in common.”  - @LEAHthemusic [0:23:00]

“Because social media enables you to focus in on the culture, and if you can focus in on the culture then you have something more in common than just you and the promotion of your music.”  - @metalmotivation [0:24:03]

“YouTube is a search engine, Facebook is a share engine.”  - @metalmotivation [0:26:40]

“Put yourself in the shoes of someone. What are they actually searching for?”  - @LEAHthemusic [0:31:23]

“When we’re talking about making money in an online music business, Leah, e-commerce plays such a major role.”  - @metalmotivation [0:34:06]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Ben Stubbs (TOM Student) — https://www.facebook.com/Flamenco4U/ 

Book a Call With Us — http://www.CallSMA.com

Apr 20, 2020
How To Reap The Benefits Of A Millionaire Mindset, Pt. 3 - SMS093
58:26

Concluding the three part series on “The Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith, Leah and C.J. discuss taking calculated risks. How long did you dream about being a musician before you decided to take the risk? What have you risked to get you where you are today? What are you willing to risk for the tomorrow you want?

“How do you take calculated risks? Ask yourself these three questions: One, what’s the best thing that could happen? Two, what’s the worst thing that could happen? And three, what’s the most likely thing to happen? If you can live with the worst thing that could happen and if the most likely thing to happen will get you closer to your goals, then go for it. If you aren’t able to handle the worst that could happen, and if the most likely thing to happen doesn’t get you closer to your goals, then don’t do it. The next time you have an opportunity to take a risk, ask yourself these three questions.”

 Doesn’t that make incredible sense? Wow. There is so much more to this message you have to hear in this week’s episode.

Key Points From This Episode:

  • Staying in a learning mindset
  • The importance of marketing in the new music industry
  • The correlation between your finances and the rest of your life
  • An abundant mindset
  • Taking calculated risks
  • Failure as a part of the path to success
  • Choosing success over acceptance
  • Playing to win instead of playing not to lose
  • Using money as a seed
  • Deciding nothing will stop you
  • Rejecting complacency 

Tweetables:

“If you’re going to succeed in this new era of the music industry, you have to be a marketer.”  - @metalmotivation [0:06:02]

“You can’t separate finances from your mental life, your thought life. You can’t separate money from your health and your health from your career.”  - @LEAHthemusic [0:13:40]

“You can do more when you are more abundant. You can do more for yourself, you can do more for the world.”  - @LEAHthemusic [0:16:12]

“When it comes to money, if you hang on to it, that’s the most it’ll ever be. If you let it go, that’s the least it’ll ever be.”  - @metalmotivation [0:29:40]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Sam Morrison (TOM Student) — https://www.facebook.com/SamMorrisonBand/

Book a Call With Us — http://www.CallSMA.com

Inner Circle Membership — http://savvymusicianacademy.com/innercircle

Apr 13, 2020
How To Reap The Benefits Of A Millionaire Mindset, Pt. 2 - SMS092
37:24

Continuing last weeks case study of “The Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith, Leah and C.J. focus on the distinction of how one handles change. Musicians of all people, with the recent digitalization of music sales and the rise of online culture, should understand how important it is to not only embrace change but seize its opportunities.

Keith Cameron Smith says, “Learning to embrace change assures that you are becoming a person who can profit from life's opportunities. The future belongs to those who can change with the times.” Does the future belong to you? If so, you’ll be checking out this week’s episode to find out how!

Key Points From This Episode:

  • Building self-confidence
  • Embracing change
  • Profiting from opportunities
  • Using change to grow
  • Choosing the people in your life
  • Having an abundance mindset
  • You are the bright side
  • A mindset that adapts to change

Tweetables:

“How do I build self-confidence? Little victories.”  - @metalmotivation [0:02:59]

“A choice is backed by belief that you can do it. A wish is backed by a doubt that you can.” (The Top 10 Distinctions Between Millionaires and the Middle Class)  - @LEAHthemusic [0:08:46]

“Change shows you what you're made of. It reveals what’s inside of you.” (The Top 10 Distinctions Between Millionaires and the Middle Class)  - @LEAHthemusic [0:09:37]

“The number one reason people resist change is fear. Fear blinds you to opportunities.” (The Top 10 Distinctions Between Millionaires and the Middle Class)  - @LEAHthemusic [0:10:13]

“Learning to embrace change assures that you are becoming a person who can profit from life’s opportunities.” (The Top 10 Distinctions Between Millionaires and the Middle Class)  - @LEAHthemusic [0:11:13]

“Relationships are capital.” - @metalmotivation [0:18:19]

“No matter where you are in life, you can always think bigger.” - @metalmotivation [0:20:37]

“You will become like the people you spend time with.” - @LEAHthemusic [0:23:01]

“When you get into this abundance mindset, you realize how toxic so many people in your life really are.” - @LEAHthemusic [0:23:29]

“The less the people around you understand how success is achieved, the more they’re going to think you cheated to get it.” - @metalmotivation [0:24:48]

“If you want to look on the bright side, look in the mirror, because you are the bright side. And if you can’t say that to your situation, then you know you’re the problem.” - @metalmotivation [0:27:07]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Dawn Boudreau (TOM Student) — https://www.facebook.com/Dawn.Boudreau.Musician/

Book a Call With Us — http://www.CallSMA.com

Inner Circle Membership — http://savvymusicianacademy.com/innercircle

Apr 06, 2020
How To Reap The Benefits Of A Millionaire Mindset, Pt.1 - SMS091
53:32

This episode begins a case study into the book, “Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith, and you might be asking yourself, “What does this have to do with music?” 

SMA’s focus is to equip you as an entrepreneur to create and sustain an online music career, and that means you have to start thinking differently about business and money.

For example, having a long-term mindset instead of a short-term mindset is not only one of the main distinctions that separates millionaires and the middle class, but also those who make it in the music business and those who don’t. Therefore, if you want a music career, you simply can’t think short-term.

If you start thinking with a “millionaire mindset,” then your approach to your music business will shift radically, and you’ll start to see new results as your thoughts and actions change.

This is just the tip of the iceberg of what’s in this episode. “Gold,” Leah says, “ This is gold!” Your next step towards success is right here. This is it!

Key Points From This Episode:

  • The importance of your mindset
  • Leah’s introduction to the book
  • Seeking wealth in every aspect of your life
  • A principle based strategy
  • Getting out of your own way
  • Thinking long-term
  • Seeking freedom over comfort
  • Becoming a whatever it takes kind of person
  • Self-dependence
  • Breaking the shackles of poverty thinking

Tweetables:

“If you can move it an inch, you can move it a mile.” - @metalmotivation [0:3:31]

“If I could spend all of my time on one subject, it would be the way that you think.”  - @metalmotivation [0:05:08]

“Tips and tricks and tactics only get you so far and really, if you don’t have the right mindset, then they don’t even work anyways.”  - @LEAHthemusic [0:11:40]

“Change your thinking in a sense that you will begin to see increase in your life in all areas of your life, simply because you're no longer standing in your own way mentally.”  - @metalmotivation [0:19:00]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Tracey Forrest (TOM Student) — https://www.facebook.com/KeyTurnerMusic/

Book a Call With Us — http://www.CallSMA.com

Inner Circle Membership — http://savvymusicianacademy.com/innercircle

Mar 30, 2020
Interview with Noe Venable (TOM & Elite Student) - SMS090
46:27

In this episode C.J. interviews elite student Noe Venable, a mother of two living in the San Francisco area, who has experienced great results by faithfully following the course work in the Savvy Musician Academy (SMA).

This is more than a plug for our courses. Noe has tirelessly wrestled through multiple challenges trying to dial in her audience and get results, and her breakthroughs have both inspired and taught other SMA students to try and achieve the same.

In fact, Noe also applied her new skillset another small business she has, and that has also gone to the next level for her.

If you are wondering how to figure out who your audience is and how to motivate yourself to take the next step with putting your music into the world and sustaining yourself by finding your super fans, this is the episode for you!

Key Points From This Episode:

  • Self-Determination
  • Background on Noe Venable
  • Finding super fans through culture
  • Frequency of social media posting
  • Sharing content that’s authentic and deep
  • Protecting and tending to your fanbase
  • Audience is digital capital
  • Pushing past inner resistance
  • Sticking to the principles
  • Living the culture you portray
  • Maximizing your potential

Tweetables:

“Success is about you. It’s about how much you determine that you are going to make this work no matter what.”  - @noevenable [0:04:20]

“If we as musicians want to be successful at getting our work out there and making a sustainable life for ourselves as artists using these tools, we have to be culture makers, we have to be culture nurturers.”  - @noevenable [0:13:18]

“It’s a joy that you do get to share community that it’s not just as you said chumming your fans with just drivel, social media drivel, but very deep conversations.” - @metalmotivation [0:17:57]

“Tending a culture really requires a certain amount of fierceness when necessary. I have to be willing to be the tigress sometimes.”  - @noevenable [0:18:38]

“True capital in the era of the digital age is an audience.” - @metalmotivation [0:27:48]

“If you want to live in a way that lets you bring your deepest gifts to the world, you have to make it sustainable and money is a big part of what it takes to do that.”  - @noevenable [0:29:42]

“I’ve learned from this course how to push past inner resistance.”  - @noevenable [0:33:19]

“Scarcity, impoverishment, these are real mentalities that war and neutralize people.”  - @metalmotivation [0:35:50]

“You know, the biggest, most valuable thing that I have learned over this last year is this, if people are not really responding, if you feel like you’re not being seen somehow, it’s because you haven’t made it visible.”  - @noevenable [0:37:23]

“When we focus on the things that fascinate us, that’s when we start to be able to create content that’s fascinating to others. We have to be fascinated.” - @noevenable [0:40:34]

“Your creativity doesn’t have a fear of rejection. Your creativity is not afraid of people.” - @metalmotivation [0:42:51]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Noe Venable (TOM & Elite Student) — https://www.facebook.com/noevenablemusic/

Book a Call With Us — http://www.CallSMA.com

Inner Circle Membership — http://savvymusicianacademy.com/innercircle

Mar 23, 2020
Interview with Jeff Pearce (TOM & Elite Student) - SMS089
41:47

At the Savvy Musician Academy (SMA), we have musicians and bands of all kinds and different genres. One of the interesting genres is ambient instrumental music, and our special guest in this episode is a prolific recording artist who’s released 15 albums of his ambient guitar music!

Jeff Pearce’s last album debuted at No. 2 on the Billboard New Age sales chart, and he credits what he learned from SMA—became a student in 2016—for helping him achieve his results. In this interview, Jeff shares his recording experience and learned insights that are helping him to continue to build his own musical empire online. Enjoy!

Key Points From This Episode:

  • Different approaches to guitar
  • Before the internet
  • First impressions of SMA
  • Audience discovery
  • The extensiveness of The Online Musician Program
  • The importance of enjoying your own genre
  • Targeting your super fans
  • The demand for physical merchandise
  • Updating the course

Tweetables:

“(The Online Musician) really changed how I approached not only what I was doing in a marketing sense, but also what I was doing as far as audience discovery.” - @jeffpearcemusic [0:15:35]

“The course… takes a serious amount of time.” - @jeffpearcemusic [0:16:09]

“Google is a search engine, Facebook is a share engine.” - @metalmotivation [0:17:04]

“(The Online Musician) challenged a kind of long-held belief that I kind of knew what my audience was.” - @jeffpearcemusic [0:18:46]

“You’re not looking for millions and millions of just generic listeners. You’re looking for the superfans. You’re looking for a smaller community of dedicated people who really are invested in this form of music. With that and with that alone, someone can sustain their livelihood.” - @metalmotivation [0:28:50]

“My second-most recent album, the one that was released in the fall of 2019, it debuted at number two on the Billboard New Age sales chart. I’m completely convinced it was because of what I’ve learned through Savvy Musician Academy and the courses.” - @jeffpearcemusic [0:32:24]

“What Leah does with her courses that other people don’t is that she goes back and updates them.” - @jeffpearcemusic [0:33:03]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com
Jeff Pearce (TOM & Elite Student) — https://www.facebook.com/jeffpearcemusic/
Book a Call With Us — http://www.CallSMA.com
Inner Circle Membership — http://savvymusicianacademy.com/innercircle

Mar 16, 2020
Only Focus Online - SMS088
35:44

How many musicians have gone viral, or received mass exposure on American Idol or The Voice, and unfortunately still have nothing to show for it? This hoping to get discovered still represents the old model of the music business and will not guarantee your success.

In this episode, Leah and C.J. go over what does work and how you can achieve success by reaching your fans through the internet. We’re not just talking about just getting on Spotify, YouTube, and creating a Facebook artist page to post your next show. Reaching your ideal fans online is more sophisticated than that, and that’s what we’re breaking down in this episode!

Key Points From This Episode:

Billy Corgan’s advice to focus 100% on being an online musician
The difference between a valuable metric and vanity metric
Getting mass exposure but going nowhere with it
Targeting and building custom audiences with Facebook videos
The new frontier for musicians
Losing the old music world mentality
Leah’s ten year prediction
TOM 3.0 announcement

Tweetables:

“I’m looking forward to my next win because it’s addictive.” - @metalmotivation [0:03:30]

“The internet is just a vehicle for reaching people.” - @metalmotivation [0:08:10]

“I’m going to put all my focus into reaching people through the internet, do my best to build an audience around the world without having left my house.” - @LEAHthemusic [0:10:25]

“Out of 2.5 billion people, your audience isn't there? Are you kidding?” - @LEAHthemusic [0:11:26]

“The new gold rush for musicians is to get out there and start to carve out their little niche. You don't need to be everything to everyone.” - @metalmotivation [0:24:10]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com
Annissa Mlhns (TOM Student) — https://www.facebook.com/AnnissaOffi/
Book a Call With Us — http://www.CallSMA.com
Inner Circle Membership — http://savvymusicianacademy.com/innercircle

Mar 09, 2020
60+% Believe You Can’t Make Money Online - SMS087
30:57

One of Leah’s recent surveys showed that 60% of musicians do not believe you can make money online with your music. In this episode, Leah and C.J. discuss why musicians might think this and explain how you most definitely can make money online with your music!

You probably already have the motivation, but you just need a clear path to see ahead and take the next step. Listen to this week’s episode to discover how you can earn money online with your music and move past the defeating behaviors and beliefs that hold back most musicians!

🔑 Key Points From This Episode:

  • The error of Youtube learning from multiple sources
  • Berklee compared to Savvy Musician Academy
  • 60% of musicians do not believe you can make money online with your music
  • The starving musician mentality of “Waiting to be discovered”
  • The actuality of file sharing today
  • True fans will pay for your music and merchandise 
  • The benefits of streaming services
  • The demand for physical merchandise
  • Do you have to write a hit single and become a star?

🐦 Tweetables:

“Our goal here is to offer as much value as we possibly can.” - @LEAHthemusic [0:06:54]

“60% of the people surveyed, these are musicians, 60% do not believe that you can make money online with your music.” - @metalmotivation [0:09:51]

“True fans will pay for music.” - @LEAHthemusic [0:14:08]

“(Streaming services) are most importantly discovery tools and platforms where they would never have found you if you weren’t there in a lot of cases.” - @LEAHthemusic [0:15:35]

“Can you build something bigger than just the music?” - @LEAHthemusic [0:19:58]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Michele Vreeland (TOM Student) — https://www.facebook.com/michelevreelandmusic/

Book a Call With Us — http://www.CallSMA.com

Inner Circle Membership — http://savvymusicianacademy.com/innercircle

Mar 02, 2020
Discouragement - SMS086
42:08

Sometimes out of the multitude of compliments you receive online, it takes only one negative comment to get under your skin and ruin your day.

You start to question yourself, and self-doubt begins to grow.

You begin to resent people, and that’s not going to help you grow your music business.

What do you do?

In this episode, Leah and C.J. discuss a recent incident with Leah’s new candle endeavor to show you how to professionally and personally handle discouragement. You’re going to get a lot out of this!

Key Points From This Episode:

  • The difference between an objection and insult
  • Not being valued
  • Giving words their power
  • Developing thick skin
  • The importance of mental health
  • Two secrets of the ages

Tweetables:

“It’s always a vulnerable feeling to put your soul out there to the INTERNET, even just with your music.”  - @LEAHthemusic [0:07:23]

“I had to quickly learn the difference between, okay, what’s an objection in a rude way and what's a flat out insult.”  - @LEAHthemusic [0:09:39]

“If I’m making a mark on this world, I will have haters.” - @LEAHthemusic [0:12:49]

“It’s amazing when people do value you, but for some reason the negative always seems to stick out more.” - @LEAHthemusic [0:22:37]

“The power of a word over you has as much power as you grant it.” - @metalmotivation [0:24:01]

“You got to get used to the fact that you’re going to get people who don’t value what you do and they’ve got very harsh things to say about your music.”  - @metalmotivation [0:32:26]

Links Mentioned in Today’s Episode:

Mythologie Candle Co. — https://www.facebook.com/mythologiecandleco/

Book a Call With Us — http://www.CallSMA.com

David Williams (Elite Student) — https://www.facebook.com/weltermusic/

Inner Circle Membership — http://savvymusicianacademy.com/innercircle

Feb 24, 2020
Sister Brand Follow-Up - SMS085
40:19

Continuing last weeks episode on Leah’s new sister brand product, Mythologie Candles, Leah and C.J. go further in depth analyzing the details of how she achieved what she called “a million dollar day.” Listen to find out what she means by that.

It would be great if you could live off of selling your music alone, but these days anything you can do to earn an income as an independent artist should be explored. Take your understanding of creating a sister brand to the next level in this week’s episode of The Savvy Musician Show. 

Key Points From This Episode:

  • Principles trump tactics
  • Minimum Viable Product
  • Gauging interest in your product
  • Tapping into an existing culture
  • Creating a seed audience
  • Hashtags and DM’s on Instagram
  • Doing a pre-launch/Bootstrapping
  • Running an opt-in ad
  • What is a million dollar day?
  • Sharing content related to your culture to build an audience
  • Thinking Big

Tweetables:

“Principles trump tactics.” - @LEAHthemusic [0:04:48]

“If you can’t create culture, tap into an existing one.” - @LEAHthemusic [0:15:26]

“Hashtags help a lot on Instagram, using hashtags that people are interested in.” - @LEAHthemusic [0:15:33]

“I would personally DM them, thank them for following me… And the fact that there’s DMs happening, Instagram will now show your stuff in their feed more often because there’s been interaction.” - @LEAHthemusic [0:17:59]

“It’s called bootstrapping. You hold a pre-launch and however much people buy, there's your capital to get the manufacturing done.” - @LEAHthemusic [0:19:04]

“You got to wonder why people rush headlong into dismissing something that successful. Is it because they’re scared that there’s work involved?” - @metalmotivation [0:30:05]

“We look ridiculous dressed up in excuses.” - @metalmotivation [0:30:22]

“However big you think you're thinking, it’s not big enough and you can’t be afraid to engage in limitless thinking, you can’t. The more limited you are in your thinking, the more limited will be your results.” - @metalmotivation [0:31:32]

Links Mentioned in Today’s Episode:

Mythologie Candle Co. — https://www.facebook.com/mythologiecandleco/

Book a Call With Us — http://www.CallSMA.com

Lora Hodges (Elite Student) — https://www.facebook.com/lorussmusic

Inner Circle Membership — http://savvymusicianacademy.com/innercircle

Feb 17, 2020
Creating A Sister Brand to Your Music - SMA084
35:15

When people first encounter Leah, they struggle to wrap their minds around the fact that she earns six-figures annually from her music business. What they don’t realize at first is that she’s earning that income from more than simply physical or digital music sales. She’s also selling merchandise, accessories, and bundles that are all related to her music and culture.

Now, Leah is taking this a step further by creating a sister brand for her music business called Mythologie Candles which is a new line of fantasy products catered to the very same culture and audience that listen to her music.

If you understood your artist identity and the culture that connects you with your audience, what products could you sell really well? Check out this weeks episode to learn more!

Key Points From This Episode:

  • Not getting overwhelmed
  • What is a sister brand?
  • Why you should consider a sister brand.
  • Leah’s new Mythologie Candles
  • The benefits of doing your own shipping
  • The three P’s of Marketing: People, Positioning, Product
  • Doing what you’re into

Tweetables:

“You can tell those students who you know are going to do well just because of the way they attack their present.” - @metalmotivation [0:05:00]

“When we get so fixated on the mountain, we miss how easy it is to take a step forward.” - @metalmotivation [0:06:18]

“We are the creative class and that means going outside of the norm.” - @LEAHthemusic [0:08:33]

“There’s nothing proprietary. It’s all positioning. It’s all branding. It’s all marketing.” - @LEAHthemusic [0:10:13]

“You should always do things that make you come alive.” - @LEAHthemusic [0:10:28]

“The fun about handmade products is that you can control the quality, you can control even the unboxing experience.” - @LEAHthemusic [0:13:38]

“There’s no rules saying that you can only make music and you can’t stop and go make jewelry for a while.” - @LEAHthemusic [0:15:11]

“If the product is crap, or the music is crap, you’re not going to sell jack.” - @LEAHthemusic [0:24:48]

“Someone learns how to market, they’re never going to be without a job.”  - @metalmotivation [0:27:18]

“There’s nothing that I’m applying in this business that you guys don’t already have access to.” - @LEAHthemusic [0:31:04]

Links Mentioned in Today’s Episode:

Book a Call With Us — http://www.CallSMA.com

Michael J. Arbogast (Elite Student) — https://www.facebook.com/TheNewRelics/

Feb 10, 2020
Top 9 Marketing Metrics You Need to Know to Grow Your Music Business - SMS083
37:35

Leah and C.J. practically give you gold in this week’s episode on metrics, where they discuss nine different metrics you will find in any successful ecommerce business.

What are metrics? Metrics are a mode of measurement that you need to be aware of and be tracking in order to be a profitable musician.

The dirty details of “business” analytics can be off putting to a creative soul, but if you’re going to succeed in this new music industry, then you need to know and understand the basic metrics that will propel your music career forward.
What are you supposed to be measuring? Tune in to Episode 83 and find out!

Key Points From This Episode:

  • Email is still King
  • “What is The Metrics?”
  • Cost of Goods Sold
  • Gross Margins
  • General Overall Conversion
  • Average Order Value
  • Customer Acquisition Cost
  • Lifetime Value
  • Customer Retention Rate
  • Abandoned Cart Rate
  • Return On Ad Spend

Tweetables:

“If you have 10,000 email addresses, that’s a potential of $10,000 a month.” - @LEAHthemusic [0:03:07]

“The goal is get those email open rates up.” - @LEAHthemusic [0:03:20]

“This has everything to do with how do you make money online, how do you advertise, all the principles of good marketing. But you put music in it and now we’re just in a new industry. - @LEAHthemusic [0:03:07]

“In e-commerce, you’re going to see anywhere between 1 to 3%. That’s a normal conversion rate…. So that’s going to give you an idea of how much traffic you really need to be getting to your shop in order to be profitable.” - @LEAHthemusic [0:15:42]

“If you want to become good at this, start becoming fascinated by psychology, because that’s all this is. It’s what makes people do certain things.” - @LEAHthemusic [0:18:28]

“Your money’s not made on the front end. It’s made on the back end. All the emails, those abandoned carts, those upsells, those relational emails. It’s all email and retargeting, showing people ads later on.” - @LEAHthemusic [0:22:40]

“If you listen to somebody’s early work, it doesn’t sound as good as the stuff they write now, and why? Because they grow as an artist, and you’re going to grow as a marketer. You have to give things time to work.” - @metalmotivation [0:33:16]

Links Mentioned in Today’s Episode:

Book a Call With Us — http://www.CallSMA.com

Andre Tempfer (Elite Student) — https://www.facebook.com/dretamashi/

Feb 03, 2020
2020 Annual Planning - SMS082
31:03

Time to plan out your 2020! We’re making small steps toward big goals to push your musical career to the next level, and in this episode, Leah and C.J. discuss how to get intentional with your music business.

We want you to do more than simply set goals. We desire for you to set achievable goals that still challenge you, and that means really growing this year as an intentional online marketer!

In this episode, Leah reveals her own 2020 plan in light of the fact that she’s not releasing a new album this year. Will she be busy? What’s her focus going to be? Listen in and find out!

Key Points From This Episode:

  • Dynamics of a music business team
  • Annual planning session
  • Choosing a theme word for the year
  • Leah’s focus for 2020
  • Optimizing your sales
  • Getting intentional
  • The Map Your Music Guide
  • Writing and speaking life into your goals

Tweetables:

“I actually have a tagline that is the focus for at least the first quarter of this year in my team, in my music business, and that is analyze, simplify, and optimize.”  - @LEAHthemusic [0:12:08]

“There’s so much you can do on the on and off year if you’re not releasing any music.” - @LEAHthemusic [0:12:21]

“Don’t wing your life. Get intentional about living.” - @metalmotivation [0:17:00]

“Plan and think big enough that you’'re slightly uncomfortable with what you’ve created, but not so big that... I think you know in your gut when it's just totally out of the realm of what’s reachable.” - @LEAHthemusic [0:21:01]

“When it comes to your businesses, this is your kid, what you put into this is what you’re going to get once it all grows up.” - @metalmotivation [0:28:56]

Links Mentioned in Today’s Episode:

Book a Call With Us — http://www.CallSMA.com

Map Your Music Year (PDF) — http://MapYourMusicYear.com

Marcella Puppini (Elite Student) — https://www.facebook.com/marcellapuppiniofficial/

Jan 27, 2020
An Interview With Rob Hulford (Elite Student) - SMS081
40:58

Savvy Musician Show co-host, C.J. Ortiz, interviews Rob Hulford, another Elite student from the Savvy Musician Academy (SMA). Rob’s music style is self-described as an “Ambient downtempo chilled genre geared towards helping people to unplug.” 

In this interview, Rob explains how SMA helped him discover his true self as an artist, his true audience, and how to communicate with them. Rob shares not only his story but also some helpful advice and insights that will bring you quick results in your own marketing and social media engagement.

Key Points From This Episode:

  • Marketing any style of music
  • Making an investment in yourself
  • The impact of the Elite student group and Coaching
  • Mastering the newsfeed
  • Getting paid for your music
  • Trimming your marketing audience
  • Creative merchandise ideas
  • Writing concise and effective copy
  • Viewing yourself as a business

Tweetables:

“Everything I ever did at the outset, that Leah encourages you to do, worked for me, and it grew my business.” - @robhulford [0:08:05]

“What you invest now will pay you dividends later.” - @robhulford [0:10:38]

“It’s the whole experience that’s offered on this course, not just the learning, but the interaction, the one on one, the Facebook group, which is an incredible resource.” - @robhulford [0:13:18]

"Stop the News Feed. Disrupt the News Feed. And it's free advertising, if you can post good content.” - @robhulford [0:17:10]

“I think that we have a right to be paid for what we do.” - @robhulford [0:21:27]

“Reduce your audience size to those who you know will buy your music and you'll find that your cost per ad will just plummet.” - @robhulford [0:29:57]

“You could have great success with half the knowledge that Leah shares in the group, if you just could get over yourself, and put yourself out there.” - @metalmotivation [0:31:10]

“It’s very important for me, to be informed, to have the knowledge that I need to make the right decisions, to not waste time, and to channel my efforts into what’s going to serve my music well for the future, and serve me well financially, as a business owner.” - @robhulford [0:33:27]

Links Mentioned in Today’s Episode:

Book a Call With Us — http://www.CallSMA.com

The Inner Circle Membership — https://savvymusicianacademy.com/innercircle

Rob Hulford - https://www.robhulfordshop.com

Jan 20, 2020
An Interview With Jacqueline & Augustus of The Galaxy Electric (Elite Students) - SMS080
44:23

We have all types of musical genres represented in our Elite students at the Savvy Musician Academy, and some of these genres are so unique that you can assume there’s no audience for them. Not true, and our special guests in this episode are proof of that!

Jacqueline and Augustus of The Galaxy Electric are a fun musical duo whose niche “cosmic tape music” has a dedicated following of like-minded fans who celebrate both the music and the culture that surrounds it. And it’s this understanding that’s empowering The Galaxy Electric to carve out their place in the new music industry. You’re going to love this discussion!

Key Points From This Episode:

  • The biggest hurdle for an independent artist.
  • The importance of digging into your audience and culture.
  • How they found their sound.
  • How things changed when they joined Elite.
  • No creative limits to any niche.
  • The importance of knowing your strengths.
  • Changing the way you see social media.
  • Getting past the fear of rejection.
  • Maximizing Facebook Groups.

Tweetables:

“I would say the biggest hurdle is figuring out exactly who you are as an artist.” — The Galaxy Electric [0:04:36]

“We connected deeply with a very small group of people who encouraged us kind of to keep going.” — The Galaxy Electric [0:11:55]

“We haven’t been talking to people, we’ve been talking at people. That is not how you build a relationship.” — The Galaxy Electric [0:20:02]

“Staying on the app and having conversations and that's ultimately what Facebook wants.” — @metalmotivation [0:25:20]

Links Mentioned in Today’s Episode:

The Inner Circle Membership — https://savvymusicianacademy.com/innercircle

The Galaxy Electric — https://www.facebook.com/thegalaxyelectric/

Jan 10, 2020
Creating Boundaries with Fans: Where to Draw the Line - SMS079
38:27

In this episode Leah and C.J. discuss setting boundaries between you and your fanbase in proactive ways to create a better customer support experience for you and your fans. In other words, setting boundaries is for more than protecting you, your privacy, and your time. It’s about creating a better experience for them too.

As Leah and C. J. touch on their personal experiences, they provide key insights to setting up boundaries, creating customer support techniques, and utilizing guidelines for conversing on social media. 

Customer Service is more than what we think, and it’s so important in the age of social media and digital marketing that you have to get it right from the beginning, and in this episode you’ll learn how!

Key Points From This Episode:

  • The new role and accessibility of musicians
  • Separating your personal and business life
  • Different types of boundaries to have
  • The importance of customer service 
  • Handling negative customer behaviors
  • Setting up customer expectations 
  • Professional attitude and mindset
  • Problem solving in the customer service area
  • How to converse on social media
  • Setting up a P.O. Box
  • Setting up business hours

Tweetables:

“The battle you have to win every day is the battle of the newsfeed.” - @metalmotivation [0:04:26]

“I’m going to have a personal page that’s for me, my personal profile. I’m going to have a professional page, and that’s where I’m going to post all my music stuff.” - @LEAHthemusic [0:08:17]

“(Customer’s) expectations are incredibly high for response on all platforms at all times.” - @LEAHthemusic [0:010:18]

“If there’s anything really important that you need them to know put it in the receipt email.” - @LEAHthemusic [0:015:55]

“We’re always looking to improve what we’re doing on our end, so I never automatically blame the person” - @LEAHthemusic [0:016:39]

“Put yourself in the shoes of a fan who’s buying something from you.” - @LEAHthemusic [0:18:39]

“I think what’s most important is the change that needs to happen in the artists themselves, to be strong, to learn to be firm, to know that just because this one person is difficult to deal with, is not a reflection on you.” - @metalmotivation [0:21:33]

“Boundaries and dealing with customer service are part of growing your empire.” - @LEAHthemusic [0:28:10]

“I try to treat every interaction as though this is life or death for my business.” - @LEAHthemusic [0:35:49]

Links Mentioned in Today’s Episode:

Book a Call With Us — http://www.CallSMA.com

Noe Venable (Student Spotlight) — https://www.facebook.com/noevenablemusic/

Jan 05, 2020
Leah’s Black Friday & Cyber Monday Results - SMS078
45:54

2019 was one of Leah’s busiest years yet with a crowdfunding campaign, launching a new album, and aggressive holiday sales.

In this episode, Leah and C. J. discuss her results and lessons learned from her Black Friday and Cyber Monday sales.

She shares what she spent in ads. She shares what she earned. And she shares the lessons learned and how she’s planning the upcoming year.

Remember, year-end holiday sales always begins now by bringing in new followers and turning them into superfans who are ready to spend money with you by the end of the year. Enjoy this episode!

Key Points From This Episode:

  • Why you shouldn’t feel bad about promoting often.
  • The cynical nature of social media.
  • Leah’s music marketing team.
  • Leah’s holiday sales results.
  • What Leah’s focusing on in 2020.
  • Leah’s warm audience strategy.
  • Leah’s total ad spend.
  • Creating incentives for customers to buy now.
  • Leah’s 5 top-selling products.
  • Should you release an album during the holidays?
  • What Leah did differently this year.
  • Email vs social media ads.

Tweetables:

“When it comes to advertising, people need to see it multiple times.” — @LEAHthemusic [0:04:00]

 “My gifts and abilities as a marketer myself, are inspired by someone else’s vision, someone else’s faith, someone else’s success.” — @metalmotivation [0:07:56]

“You have more gifts and abilities than you realize, and it's just a matter of learning the skills to go ahead and put it out there to the world.” — @LEAHthemusic [0:11:13]

“You’re always wanting to replenish that email list.” — @LEAHthemusic [0:19:10]

“So when you’re planning a sale or a campaign, your challenge is to come up with the reason why they should do anything.” — @LEAHthemusic [0:25:14]

Links Mentioned in Today’s Episode:

Book a Call With Us: http://www.CallSMA.com

Rich Howe, Epoch of Chirality (Student Spotlight) — https://www.facebook.com/EpochOfChirality/

Dec 30, 2019
An Interview with Lindsay Schoolcraft (Elite Student) - SMS077
50:50

Former keyboardist and vocalist for the internationally popular heavy metal band, Cradle of Filth, Lindsay Schoolcraft joins C. J. to discuss her recent departure from the band as well as how she’s using the principles taught in the Savvy Musician Academy to launch her own independent music career without a record label.

Lindsay is an experienced recording and touring artist and speaks directly to the pain points that are reeking havoc on the music industry. This is an inspiring episode!

Key Points From This Episode:

  • The problems with rapid change in the record industry.
  • The financial reality that’s hitting touring musicians.
  • The confusion surrounding artists.
  • Working with a Grammy-winning artist.
  • How Lindsay to decided to do it on her own.
  • How SMA was life-changing for Lindsay.
  • The toll that’s taken by touring.
  • Great awakenings to music marketing.
  • Lindsay’s spending and profits.

Tweetables:

“You go on tour and you find out how much your crew and your bus driver makes and some people just come home breaking even and that’s not right.” — @lindzriot [0:06:09]

“There’s always been an injustice to the music industry.” — @metalmotivation [0:07:12]

“We know we have to be online but once we’re online, a lot of us just don’t know what to do.” — @lindzriot [0:07:22]

“I’m doing it all on line. I’m going to do it digital, screw the record labels, they can’t tell me what to do. You’re not my real dad.” — @lindzriot [0:12:59]

“I refuse to allow some other thing that thinks it’s greater than me to take control of my music career.” — @lindzriot [0:15:10]

“I’m an artist and I just want to put out art and hope people enjoy it.” — @lindzriot [0:16:35]

“When it comes to building your own music empire, you want to minimize the mental and emotional challenges as much as you can.” — @metalmotivation [0:20:20]

Links Mentioned in Today’s Episode:

Belzebubs (Lindsay’s cartoon character) — https://www.facebook.com/belzebubsofficial/

Lindsay Schoolcraft — https://www.facebook.com/schoolcraftofficial/

Dec 23, 2019
An Interview with Karen Barrow (Elite Student) - SMS076
29:03

Her online music career began early in the days of MySpace—gaining 30,000 followers—and at one point, one of her music videos gained 12 million views, and yet Karen Barrow still had no money to show for it. Like most artists, she was confused, frustrated, and unsure about her music career because of all the changes in the industry. Then, she found the Savvy Musician Academy, went through The Online Musician course, then joined the Elite program, and that’s when things started to change. If you want an honest look at what goes on behind the scenes of our Elite coaching group, then this episode reveals it. Listen in as Karen shares her own story of struggle, awakening, and the progress!

Key Points From This Episode:

  • The reality of today’s average musician.
  • How Karen refined her personal brand.
  • The impact of music marketing coaches.
  • Overcoming doubt and taking action.
  • Karen’s major victory.
  • The power of a pruned email list.
  • How major artists are realizing the power of the internet.
  • Why views and a large audience don’t produce results.
  • How Karen took control of her music career.
  • The power of a professional mindset.
  • How ecommerce changed Karen’s results.

Tweetables:

“You need two things for success in any area. You need principles. Whatever principles govern success. Then number two, you need coaching.” — @metalmotivation [0:08:43]

“I’ve started to lose the idea of it’s not for me, I can’t do it, it’s not meant to be.” — Karen Barrow [0:13:37]

“Listen, you guys could tear it up with 50% of what Leah teaches you, if you just understand that one element that Leah really emphasizes traditional marketing principles.” — @metalmotivation [0:21:16]

“You’ll really understand the revolutionary aspect of social media when social media itself disappears and you realize you’re just talking to a person.” — @metalmotivation [0:22:45]

Links Mentioned in Today’s Episode:

Episode #073: Record Label or Independent Artist? An Interview With Jens Hilzensauer Pt. 1

Episode #074: Record Label or Independent Artist? An Interview With Jens Hilzensauer Pt. 2

Episode #067: Leah’s Recent Crowdfunding Results, Part 1: 80k in 30 Days

Episode #068: Leah’s Recent Crowdfunding Results, Part 2: Mistakes & Lessons Learned

Episode #069: Crowdfunding Q&A

Karen Barrow’s Facebook Page: https://www.facebook.com/ScarletteFeverOfficial/

Dec 16, 2019
How to Handle Yourself on Social Media - SMS075
53:01

In the new era of the music industry, artists are taking control of their music careers through the power of the internet and social media, which means there’s more pressure on the artist to deal with their fans more personally. When you have to open yourself up to the world, how do you handle yourself and the interaction with your audience? How much of your personal life should you share? How accessible should you be? How do you deal with problematic fans? That’s why we’re covering in this episode of the Savvy Musician Show.

Key Points From This Episode:

  • Creating perceived value
  • The importance of intangible qualities
  • How to use culture in your posting
  • Sharing your personal life
  • The 3 P’s of what to share on social media
  • Having personal and business social media accounts
  • Why you shouldn’t use your personal profiles for business
  • Avoiding controversial topics on social media
  • When it makes to be political on your pages
  • Dealing with trolls
  • Toughening yourself up for social media

Tweetables:

“You need to help your fans understand that, that you are a farmer’s market and you’re not Walmart.” — @LEAHthemusic [0:07:40]

“People pay for water, people pay for Starbucks coffee. They could easily make the coffee at home, but people are obviously paying these prices because of a perceived value.” — @metalmotivation [0:08:56]

“I'm going to pay a lawyer more than I pay my landscaper because they just solve different problems, so it’s all in terms of value.” — @metalmotivation [0:11:09]

“I’m one of those introverted extroverts where I want to be out there, I love people, but I also sometimes shy away from the spotlight and I don’t want to be in the spotlight all the time.” — @LEAHthemusic [0:14:50]

“You don’t want to be airing your dirty laundry online, that’s not attractive, nobody wants that and it’s not professional.” — @LEAHthemusic [0:15:32]

“There’s many reasons why you do not want to collect fans on a personal profile.” — @LEAHthemusic [0:19:46]

“You cannot advertise from a personal profile, so you shouldn’t be collecting fans there.” — @LEAHthemusic [0:19:58]

“You have a tremendous opportunity even as an artist to demonstrate leadership.” — @metalmotivation [0:24:32]

Links Mentioned in Today’s Episode:

Nazneen Rahman (Student Spotlight) — https://www.facebook.com/NazneenRahmanMusic/

Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

Dec 08, 2019
Record Label or Independent Artist? An Interview With Jens Hilzensauer, Pt. 2 - SMS074
40:20

In Part 2 of our interview with Jens Hilzensauer, we dive even deeper into the state of the music industry—specifically record labels and record deals. We also discuss the huge learning curve that labels have in order to get up to speed to what we’re doing at the Savvy Musician Academy. As a musician, it’s important that you understand where things are so that you can make the best decision possible for your career. This interview will help what decision!

Key Points From This Episode:

  • You as a person is just as important as your music
  • Thinking of your culture as a lifestyle brand
  • How the music industry resists change
  • What the record labels should do
  • Confusing marketing with advertising
  • Creating brand awareness
  • The current approach to social media by record labels
  • Why record labels will struggle with social media
  • The importance of creating a relationship with your fans
  • What Leah’s doing to secure her career and still without touring
  • When you should consider talking to a record label
  • The questions you should be asking yourself
  • Current rates by Spotify
  • What a typical record contract looks like

Tweetables:

“I think the record business side of the music business was always reluctant to change.” — @jenshilzensauer [0:04:10]

“Basically the music industry made Apple rich because they let Apple, invent iTunes.” — @jenshilzensauer [0:04:57]

“There is no call to action. That’s advertising. Marketing is based on a call to action.” — @metalmotivation [0:09:00]

“You’ve never seen a Starbucks commercial. That’s pretty powerful brand awareness without any reliance upon traditional advertising.” — @metalmotivation [0:09:22]

“The algorithm is completely indifferent. It’s going to follow basic principles that are based on psychographics.” — @metalmotivation [0:13:02]

“You must treat your career as though no one will do anything for you. Just treat it as though it’s depending and relying on you alone.” — @LEAHthemusic [0:17:24]

Links Mentioned in Today’s Episode:

Jens’ Band “Planet Trompeta” — https://www.facebook.com/planetatrompeta/

Schedule a Call with SMA — http://callsma.com

Dec 02, 2019
Record Label or Independent Artist? An Interview with Jens Hilzensauer, Pt. 1 - SMS073
37:53

In this episode, we go behind the scenes of Leah’s push for publishing and sync licensing her music by interviewing someone who is working intimately for Leah in this process. The results have been eye-opening as our special guest, Jens Hilzensauer, pulls the veil back on what’s going on now with record labels. And because Jens is an experienced digital marketer himself, the conversation gets deep into the cutting edge of what innovative artists like Leah are doing now to achieve levels of success that are challenging the beliefs of record label executives. And because the interview went so long, we’ve decided to break it up into two parts. Believe us, you won’t want to miss this interview!

Key Points From This Episode:

  • The new era of the music industry
  • What European records labels thought of Leah’s success
  • The reality of what A&R people see and sign to a label
  • Why musicians need to take extreme ownership
  • Applying marketing principles to music
  • How effective are labels in their marketing?
  • The power of culture in making sales

Tweetables:

“What good marketing actually is, relationship building. And I think that’s where a lot of labels, and publishing companies still fail.” — @jenshilzensauer [0:19:46]

“But this is what makes social media such a revolutionary element, and a huge key to Leah’s success because you can now go direct to market.” — @metalmotivation [0:28:57]

“You’ll really understand social media when social media disappears, and you realize you’re just talking to people.” — @metalmotivation [0:29:56]

“It’s just simple offline relationship building in an online world. And you can scale it.” — @jenshilzensauer [0:32:26]

Links Mentioned in Today’s Episode:

Jens’ Band “Planet Trompeta” — https://www.facebook.com/planetatrompeta/

Schedule a Call with SMA — http://callsma.com

Rich How (Student Spotlight) — https://www.facebook.com/rich.how

Nov 24, 2019
Are You Planning or Hoping for Success? - SMS072
30:52

If you’re not planning and working for a specific, desired outcome, then you’re hoping or wishing for success—and it’s doubtful that you’ll ever achieve it. Just like artists would “hope” that they’d be discovered by a record label, so artists today are hoping they’ll be discovered on Spotify, or they’re hoping their video will go viral on YouTube. What they lack is a plan for success, and the consistent action that creates it. They fall prey to fatalism and wishful thinking. And to pacify their conscience, they engage in “busy work” that doesn’t move the needle in their music business, and this just leads to more self-defeat. In this episode, you’ll experience a challenge to that way of thinking and discover some powerful ways to move into an action-oriented outlook. Enjoy!

Key Points From This Episode:

  • Relationship marketing
  • Planning vs hoping
  • Are you dreaming or planning?
  • Taking massive action
  • Deceiving yourself with “busy work”
  • The remedy to hoping is direct marketing
  • The truth behind standard record contracts
  • The power of conviction

Tweetables:

“The challenge is for you to create more engaging content with your audience, get them involved.” — @metalmotivation [0:04:34]

“People are more hoping that life works out instead of making life work out.” — @metalmotivation [0:06:18]

“A dream without a plan is just a wish.” — @LEAHthemusic [0:07:18]

“You go from imagining and dreaming to planning.” — @LEAHthemusic [0:08:47]

“Don’t think that massive action means it's always 100% you doing everything yourself.” — @LEAHthemusic [0:10:27]

“The less you work, the more you hope things turn out.” — @metalmotivation [0:21:46]

Links Mentioned in Today’s Episode:

“Map Your Music Year Planning Guide” (Freebie) — http://mapyourmusicyear.com.

John Thomas (Student Spotlight) — https://www.facebook.com/JohnAlbertThomasPiano/

Nov 17, 2019
How to Get Ready Now for Holiday Sales - SMS071
27:25

Believe it or not, now is the time to start thinking about preparing for your holiday sales whether you’re working only to build your list, preparing your special offers, or hitting your holiday marketing full on. The only time it’s not conducive is during the holidays, but this powerful episode was created to equip you to maximize your profits during the next holiday season. In this episode, Leah goes into the radical preparation and marketing she did for her recent holiday sales campaign, and it’s NOT for the faint of heart! For an independent, non-touring artist like her, you have to maximize your efforts in order to maximize your profits. You’re going to get a lot out of this episode, so get something write on to take notes!

Key Points from This Episode:

  • What you should be thinking about when it comes to holiday sales.
  • When you should start planning your holiday sales.
  • Do you market to a cold or warm audience?
  • What you should be doing throughout the year.
  • Why you shouldn’t worry about sending too many emails.
  • Segmenting your email list.
  • How to handle shipping times during the holidays.
  • Why more emails is better.

Tweetables:

“Last year, I made an extra $33,000 just from Black Friday sales and holiday, little holiday promos and the majority of that came from email.” — @LEAHthemusic [0:04:40]

“Ideally, you would start planning your end of year sales in August and September.” — @LEAHthemusic [0:05:13]

“I’m spending the rest of the year building my email list, building my following, building my organic following, building my email list, just building my audience all year long.” — @LEAHthemusic [0:06:50]

“What we’re really going to focus on is honing in on the existing audience we already have and offering them really attractive deals.” — @LEAHthemusic [0:09:09]

“If I conducted myself worrying about offending people, too many emails, I wouldn’t send any emails.” — @LEAHthemusic [0:11:15]

“Don’t let your insecurity make the decisions…you got to do what’s best for your business.” — @LEAHthemusic [0:11:39]

Links Mentioned in Today’s Episode:

“How to Plan Music Promotions for the Holidays” (Freebie) — https://savvymusicianacademy.com/holiday-guide

Lorena Dale (Student Spotlight) — https://www.facebook.com/LorenaDaleMusic/

Nov 11, 2019
How Leah is Preparing For Her Album Launch - SMS070
29:17

After completing her highly successful crowdfunding campaign where she raised $83,000+ in in 30 days, the work was actually just beginning. Leah still had to release her album, and there were still two more phases to doing this successfully. After crowdfunding—which is Phase 1—she still to do a pre-order launch and then the actual launch or album release. In this episode of the Savvy Musician Show, Leah and C.J. discuss the details of how Leah is going about the next two phases of her Ancient Winter album launch. A lot of great tips in this episode!

Key Points From This Episode:

  • The 3 phases of an album launch
  • How long is the pre-order period?
  • Making money before the album release
  • Incentives for pre-orders
  • Leah’s pre-order bundles
  • The power of scarcity and urgency
  • The advantage of using print-on-demand
  • Giveaways and discounts

Tweetables:

“Any kind of promotion I run with built-in scarcity, built in urgency.” — @LEAHthemusic [0:09:10]

“It takes this level of creativity and planning and forethought to do this kind of revenue.” — @LEAHthemusic [0:11:32]

“Let's say I do a video or a photo and it just gets really good engagement that I wasn't expecting, I can then use that and turn it into an ad.” — @LEAHthemusic [0:15:04]

“Organic social paid ads, especially Facebook and Instagram ads are what I'm focusing on. And email, email, email.” — @LEAHthemusic [0:17:03]

“technical things to the unlearned can appear as magical or witchcraft but I can assure you it isn’t.” — @MetalMotivation [0:19:54]

Links Mentioned in Today’s Episode:

Leah’s Crowdfunding Page (Limited time) — http://ancientwinter.com
FREE Planning Tool — https://savvymusicianacademy.com/planningtool
Call Savvy Musician Academy —   www.callsma.com 
Colin Caetano (Student Spotlight) — https://www.facebook.com/colincayvz/

Nov 04, 2019
Crowdfunding Q&A - SMS069
44:22

As we reach the third and final episode of this powerful 3-part, in-depth series on the success of Leah’s recent crowdfunding campaign, Leah answer’s some of her student’s questions on crowdfunding. Having done a few crowdfunding campaigns during her career, Leah is always pushing the envelope and learning more, and even these three episodes on crowdfunding were not enough to cover everything. This is why being a part of her Elite program is so important for anyone desiring to have a full-time career in music by maximizing their music business through online marketing. Still, Leah goes even deeper in this episode by answering the most important questions she received about crowdfunding. If you haven’t heard the first two episodes, you should listen to those first, and the content of this episode will be far more fruitful for you. Enjoy the discussion!

Key Points From This Episode:

  • The difference between Leah’s crowdfunding campaigns.
  • How social media has changed online marketing.
  • The simple things you must focus on.
  • Leah’s method of email marketing.
  • Leah’s method of using surveys.
  • How Leah keeps fans interested throughout her campaign.
  • How Leah writes her email subject lines.
  • How Leah managed her time.
  • The importance of cleaning out your email list.
  • Is there a certain time of year that’s best for crowdfunding?
  • Leah’s “trifecta” for marketing success.
  • Releasing singles.
  • Can you manage a campaign by yourself?
  • How Leah organizes her work.
  • The ins and outs of product bundles.
  • The breakdown of costs vs profits.

Tweetables:

“This isn’t the time to go after a whole new crowd, it’s the time to advertise to the people who are already following you, and so that’s really important.” — @LEAHthemusic [0:07:47]

“My advice is do the simple things. Build your audience, build your email list, learn how to run ads.” — @LEAHthemusic [0:08:18]

“I don’t treat surveys as exact data… It is to get a general feeling and sense for what you could potentially do.” — @LEAHthemusic [0:10:53]

“You try it and you figure it out, what worked, what didn’t work, and then analyze it after and make it better next time.” — @LEAHthemusic [0:14:04]

“You learn a hundred things to do, and a hundred things not to do.” — @MetalMotivation [0:14:10]

Links Mentioned in Today’s Episode:

Leah’s Crowdfunding Page (Limited time) — http://ancientwinter.com
FREE Crowdfunding Guide — https://savvymusicianacademy.com/crowdfunding
Call Savvy Musician Academy — www.callsma.com
Annelise LeCheminant (Student Spotlight) — https://www.facebook.com/AnneliseSongwriter/

Oct 27, 2019
Leah’s Recent Crowdfunding Results, Pt. 2: Mistakes & Lessons Learned - SMS068
43:22

In this episode, Leah delves deeper into her successful crowdfunding campaign for her latest album, Ancient Winter, and now she reveals the mistakes she made and the lessons she learned. Leah has tried various ways to crowdfund her albums, and she’s always experimenting to find a better, more profitable way to market her music. In this recent campaign, she exceeded her financial goal by $30,000!

Key Points From This Episode:

  • The pros and cons of hosting a crowdfunding campaign on your own site.
  • The astonishing amount of people who demanded vinyl.
  • What makes crowdfunding easier.
  • The difference between those who succeed and fail.
  • Why you must expose yourself to marketing training over and over again.
  • The importance of your email list and why email is still king.
  • Leah’s amazing results in revenue in 7 days with email.
  • The unexpected things Leah underestimated.
  • How to create a successful landing page.
  • Understanding the psychology of your fans.

Tweetables:

“Is it time for you to stop wondering about whether you're supposed to do music or not?” — @MetalMotivation [0:02:39]

“This is literally just a skill. It’s about incorporating who you are, your personality, your authentic self, your authentic music, and just having these skills in place and then, then you can do anything.” — @LEAHthemusic [0:05:40]

“You can’t just be exposed to it and expect something good to happen out of it. You must become a practitioner.” — @LEAHthemusic [0:08:38]

“If Facebook died and disintegrated, turned into Myspace, I could still make a living just off of my email.” — @LEAHthemusic [0:10:17]

“You don’t have to be a world-class marketer and learn how to market market everything else in the world, just your own stuff, your own music to your own audience.” — @LEAHthemusic [0:12:49]

Links Mentioned in Today’s Episode:

Leah’s Crowdfunding Page (Limited time) — http://ancientwinter.com

FREE Crowdfunding Guide — https://savvymusicianacademy.com/crowdfunding

Call Savvy Music Academy — www.callsma.com

Daniel Coates (Student Spotlight) — https://suntaramusic.com/

Oct 21, 2019
Leah’s Recent Crowdfunding Results, Pt. 1: 80k in 30 Days - SMS067
51:58

In this episode, Leah and C. J. launch in an in-depth 3-part series on crowdfunding taken directly from Leah’s recent successful crowdfunding campaign for her fifth album, Ancient Winter, in which she exceed ALL her revenue goals! And to make this even more challenging, she decided to host the fundraising on her own website instead of using popular fundraising software such as Kickstarter, IndieGoGo, and GoFundMe. Her goal was to raise $50,000 in 30 days—ambitious in and of itself—but she exceeded that amount by over 30% for a whopping $80,000+ in just one month! Even though she’s done crowdfunding campaigns before, she still learned a great deal during this successful campaign. Her first thought was, “I should create a course on this,” but then decided, “No, I’ll share everything on the podcast for free, but it may take a few episodes!” Well, you’re in for a treat, because Leah holds nothing back in this episode. Sit back and enjoy!

Key Points From This Episode:

  • Success in crowdfunding is not determined by software or tools.
  • Why Leah chooses to crowdfund her albums.
  • The different approaches to all her crowdfunding campaigns.
  • Why you should try crowdfunding.
  • Being crystal clear on your WHY.
  • Why crowdfunding is better than a record label deal.
  • Leah’s crowdfunding is not begging. It’s pre-orders.
  • Leah’s “three launches” for her albums.
  • How Leah chooses the amount for her crowdfunding goal.
  • Leah’s secret to surveying her fans ahead of the campaign.
  • Warm vs cold audience.
  • The power of creating scarcity and urgency.
  • The key to crowdfunding is knowing how to sell.
  • How Leah inspires her fans to support her.
  • What Leah included in her crowdfunding offers.

Tweetables:

“It’s very, very important that you are crystal clear on why you are crowdfunding, what the purpose is, where the money is going and what you’re going to do with it.” — @LEAHthemusic [0:07:19]

“My goal with crowdfunding like this several months before the album launch, is to launch my album with zero debt and zero anything owing anybody anything.” — @LEAHthemusic [0:08:08]

“Typically an album or a record deal with a label is essentially a loan.” — @MetalMotivation [0:08:53]

“The majority, like 97% of this campaign, the funds are raised from my warm audience, meaning people who already know me.” — @LEAHthemusic [0:18:02]

“I’ve got the skill of copywriting. These are the reasons why it’s successful. It’s not because of the platform.” — @LEAHthemusic [0:18:58]

“You don’t need a course on crowdfunding, you need training on how to sell your music.” — @LEAHthemusic [0:26:13]

“If you’re going to have a career in music and you can have that career in music, you’re going to have to be the artist and you’re going to have to be the marketer.” — @MetalMotivation [0:46:46]

Links Mentioned in Today’s Episode:

Leah’s Crowdfunding Page (Limited time) — http://ancientwinter.com

FREE Crowdfunding Guide — https://savvymusicianacademy.com/crowdfunding

Call Savvy Music Academy — www.callsma.com

Inessa Hk (Student Spotlight) — https://www.innessamusic.com/

Oct 12, 2019
How To Grow Your Music Career When You Can't Tour - SMS066
46:44

In today’s episode, we are talking about what you can do to grow your music career when you are not able to tour. Many musicians are unable to tour for various reasons, such as work, family or other commitments. This inability to tour is a far more common problem among musicians than many of us realize. This does not mean that your music career will not take off because there are many ways to get around the obstacle of not being able to tour. Leah is a prime example of someone, who due to family commitments has never toured, and yet she has still achieved tremendous success. For her, because she has never been able to hit the road, she had to make success happen within her means. Having the internet at your disposal opens as many, arguably more doors than going on tour ever could. There are so many different platforms and ways of reaching out to people than ever before, you simply have to find what works for you. This may sound simple, but it is not an overnight process. It is a long, hard slog that will eventually yield the results you want. You have to define your brand, as well as hone in on your super fan and learn how to speak directly to them. Once you are able to do this, the sky is the limit and you will never need to see the inside of a tour bus, ever! For all this and more, join us today.

 

Key Points From This Episode:

  • This week’s student spotlight and some lessons to take from it.
  • The Internet is the greatest tool you have if you are unable to tour.
  • What lead Leah to create her first course, The Online Musician.
  • Differentiating your music is the key starting point in launching your music career.
  • Defining your niche gives you the clarity you need to build your brand.
  • Why direct marketing is so important in growing your brand.
  • Proactively engaging on social media extends far beyond posting your next gig.
  • Show fans your vulnerabilities and the real parts of your life, rather than hiding it.
  • Build a community around the culture that surrounds your music.
  • An example of how Leah has tapped into what her fans like.
  • To create passionate super fans, you have to celebrate the same things that they celebrate.
  • Keep what you share within the same theme to maintain brand cohesion.
  • Some things to steer clear of sharing online.
  • Ways to generate money from your music career, if you are not touring.
  • Take advantage of all the platforms and their strengths that are available to you.
  • We are all salespeople in some way or another.
  • Learning how to sell organically should come before working on paid traffic.
  • Effective marketing is about answering providing an answer to a customer’s need.
  • Entertainment and art have always and will always continue to be a fundamental part of life.
  • Create as many opportunities as possible for fans to buy from you.

 

Tweetables:

“The beauty of online marketing, is you're not trying to be commercial. You are trying to find your tribe of fans.” — @LEAHthemusic  [0:17:07]

“People buy from those they know, like and trust.” — @LEAHthemusic [0:20:41]

“Nobody cares about me. They only care about themselves, and what my product can do for them.” @LEAHthemusic [0:37:55]

 

Links Mentioned in Today’s Episode:

Savvy Musician Academy Elite Progam —   www.sma.com

The Online Musician 2.0 —    https://savvymusicianacademy.com/tribe/tom/

Savvy Musician Show Episode 065 —   www.savvymusicianacademy.com/65

Call Savvy Music Academy —   www.callsma.com

Jennifer Kessler (Student Spotlight) — https://www.jenniferlynmusic.com/

Oct 07, 2019
Biggest Fears Musicians Have and How to Overcome Them - SMS065
32:36

All of us struggle with fear: fear of rejection, failure and even fear of success. The only difference between those who are successful and those who are not is that successful people choose to pursue their goals despite the fear. It’s not that they don’t experience those same emotions, it’s only that their desire for the dream is bigger and they stop at nothing to get there.

Today we continue with our psychological perspective on making it in the music industry, talking about those mindsets that cripple you and that you essentially give far too much power to. The first step to overcoming fear is to tackle them head-on instead of avoiding them, and by allowing yourself to go through those unpleasant emotions of trepidation. Not only are you giving yourself an opportunity to succeed, but you are investing in your personal development and building out your experience and skillset. The recipe of success is quite simple: to believe that the principles of success are out there in the world – that they exist and that you are able to apply them consistently. If you truly believe that, you will be unstoppable!

 

Key Points From This Episode:

  • How fear is paralyzing you and stopping you from reaching your potential.
  • Realizing that there are people out there who need to hear your music.
  • Why fear is both a massively powerful yet powerless thing.
  • The only thing that sets successful people apart from everyone else.
  • The importance of taking little steps forward, even if you cannot see the full picture yet.
  • Why you can sell anything once you understand the fundamentals of online marketing.
  • The powerful effect of visualizing and mentally preparing before a big event.
  • Making the decision beforehand not to be controlled by fear.
  • The physiological reactions to something that happens in our imaginations.
  • The difference between the fear of failure and fear of success.
  • Believing that all the principles for success are out there and that you can apply them. 
  • Accepting that you will mess up sometimes and that hard times will come.
  • And much more!

 

Tweetables:

“This fear, in general, is completely paralyzing you and it’s stopping you from reaching your potential, from doing the thing that you are supposed to do.” — @LEAHthemusic [0:05:12]

“Fear is a powerless force but it’s still the most powerful powerless force you're ever going to face, and it’s robbing you of the only life you’ve got.” —  @metalmotivation [0:08:02]

“Do not let fear make the decision. Your brain needs to make the decision and then you can train your body to do what you want it to after the fact.” — @LEAHthemusic [0:20:40]

 

Links Mentioned in Today’s Episode:

Call Savvy Musician Academy — www.callsma.com

Savvy Musician Inner Circle — https://savvymusicianacademy.com/innercircle

Welter — https://www.weltermusic.com/

Tony Robbins — https://www.tonyrobbins.com/

David Williams (Student Spotlight) — https://www.weltermusic.com/

Sep 30, 2019
How To Get Rid Of A Poverty Mentality - SMS064
33:48

Once believed to have been the archetypal starving artist, it was later revealed that Michelangelo was a millionaire and, in fact, the wealthiest Renaissance artist of all time. Many of us have the perception that being an artist – whether you are a painter, writer or musician – means that you will live a life of barely coming by and of always struggling financially. This is a complete lie, and in this episode, we dig into this topic, busting the myth of the struggling artist and helping you to re-evaluate your perspectives on money.

We talk about scarcity versus an abundance mentality, and how your belief system can impact the relationships and opportunities that come your way. Now, we are not talking about the passivity that sometimes comes along with positive thinking and the law of attraction. While it is important to develop an optimistic attitude, it is equally important to act, to take intentional steps toward creating the future you dream of. Join us for another enlightening conversation and, if you were waiting for it, a permission slip to succeed!

 

Key Points From This Episode:

  • Realizing that there are certain mindsets that could prevent you from being successful.
  • The widespread belief in the “starving artist” story and why it needs to change.
  • Looking critically at your beliefs and how you speak about the financial aspects of your art.
  • Unpacking the term “poverty mentality” and the influences that shape your view of money.
  • The false perception that money is a limited resource.
  • Scarcity versus abundance; understanding that you must take action.
  • How you might repel people and opportunities through your lack of belief.
  • The fear of success and responsibility as another form of procrastination.
  • Busting the myth that money is the root of evil that will invariably corrupt you.
  • The importance of understanding that money is a necessary resource.
  • Guilt, self-condemnation and your perceptions about what you ‘deserve’.
  • And much more!

 

Tweetables:

“Whatever you focus on is going to get magnified whether positive or negative. It all depends on what you are giving your attention to.” — @metalmotivation [0:09:51]

“There is no lack. It’s just a lack of belief, right? And a lack of true belief is what we call doubt and that’s what limits us.” — @metalmotivation [0:15:43]

 

Links Mentioned in Today’s Episode:

Call Savvy Musician Academy — www.callsma.com

Real Artists Don’t Starve by Jeff Goins — https://amzn.to/34WVRUn

Savvy Musician Show Episode 7 — https://savvymusicianacademy.com/blog/2018/03/7-real-artists-dont-starve-jeff-goins/

Singing Success Vocal Retreat — https://singingsuccess.com/retreat/

Quick Cash Generation Guide — www.savvymusicianacademy.com/cashgeneration 

The Secret — https://www.imdb.com/title/tt0846789/

Family Wealth by James E. Hughes Jr. — https://amzn.to/2LGXbmJ

Lindsay Matheson (Student Spotlight) — https://www.lindsayschoolcraft.com/

Sep 23, 2019
How To Fund An Album When You're Broke - SMS063
24:19

On today’s episode, Leah and CJ talk about creative ways to fund an album when you do not have the money. Often, people make excuses for why something is not possible, so before even tackling the issue of money, you need to tackle your mindset. Whether you have or don’t have money, following your passion requires sacrifice, be it money, time or energy. Once you have managed to sort your attitude out, the rest will unfold more easily.

With smartphones and social media platforms, you can build an audience with very little financial capital. You can then leverage your fanbase and raise money for an album through something such as crowdfunding. There is a myriad of possibilities once you shift from a mindset of poverty to one of abundance. It is not necessary to take the traditional route of getting signed to a record label. You can and should do things on your own terms and if Leah managed to do it, then so can you. For all this and more, join us today!

 

Key Points From This Episode:

  • Working towards your goal requires some kind of sacrifice.
  • Mindset is more of an issue than money ever is.
  • Why you should be cautious of using investors to fund your work.
  • Leah’s preference for initially getting your music out there.
  • Why you should release an EP rather than singles. 
  • The reasons other than raising capital that crowdfunding is important.
  • Why fans and not a record label are the real capital.
  • Some creative ways you can raise money other than through crowdfunding. 
  • Your biggest obstacle in this project!
  • And much more!

 

Tweetables:

“If you’re that determined, it’s not if, it’s how.” — @LEAHthemusic [0:05:19]

“Even when you are broke or not broke, you should be thinking about how to involve your fans this way.” @LEAHthemusic [0:14:34]

“You have a business when you own traffic - in other words, when you have an audience.” @LEAHthemusic [0:20:20]

 

Links Mentioned in Today’s Episode:

Savvy Musician Show Episode 50— https://savvymusicianacademy.com/blog/2019/06/50-when-you-dont-have-fans-to-release-your-first-album/

Call Savvy Musician Academy — www.callsma.com

Inner Circle Newsletter — https://savvymusicianacademy.com/innercircle

Sep 16, 2019
How Leah Became a Successful Music Marketer - SMS062
41:21

On today’s episode, CJ and Leah add another dimension to last week’s podcast, where they pulled back the veil on digital marketing, to talk more specifically about Leah’s own digital marketing journey. Having been a songwriter her whole life, music was present, but not always considered as a career. When her family was pushed into dire financial straits, she realized that it was now or never for her music career. This led her to try many different platforms and marketing tools, but nothing got her the results she wanted. The music industry in 2010 was what she called the Wild West, where Napster and peer to peer sharing had turned everything on its head, so she saw that she needed to take a different approach.

It was not until she heard the idea of 1000 true fans that it clicked that she did not have to be world-famous to make a living as a musician. Instead, she needed simply to cater to these fans, so that they would spend money on her. Once she began to put these principles in action, she really started to see results, even paying off her family’s debt within two weeks of starting her fan club. Many of the marketing strategies came to Leah intuitively, but that did not stop her investing in her education. She always strived to keep learning more about the world of digital marketing, which lead to even greater long-term success. This does not mean that she was not afraid, she was terrified! But she believes that fear is necessary because it shows you how much you truly want something. She shares her story because she has made all of the mistakes that others do not need to. Your road to the top can be quicker and smoother than hers. To find out more, join us today!

 

Key Points From This Episode:

  • What Leah’s family situation in 2011 was like.
  • Why she called the music industry in 2010 the Wild West.
  • How she found the motivation to continually write music despite constant rejection.
  • What her initial marketing strategy looked like before she had any education.
  • What the 1000 true fans premise is and why it was her ‘aha moment.’
  • The first two things she did to gain more traction after releasing her first album.
  • Anger can be channeled in creativity and productivity when directed into work.
  • What happened once she started her fan club?
  • The moment she realized she had to start investing in marketing education.
  • Why it is so difficult for newbies to filter out and discern what the correct advice is.
  • The reason that she is choosing to share her story.
  • What she spent her first royalty payments on and why.
  • Although it is scary, spending money on yourself is the most important thing.
  • Marketing and sales skills are necessary for everyone.
  • What you can do today to kickstart you career today.

 

Tweetables:

“Stop trying to be really world famous and just try to make your goal 1,000 true fans.” — @LEAHthemusic  [0:16:30]

 

“All of the success I’ve had since I validated my music is due to investing into myself and it was uncomfortable. It hurt to put that money there.” — @LEAHthemusic  [0:33:26]

 

“If you don’t have that skin in the game you are not really committed.”  @LEAHthemusic [0:34:41]

 

Links Mentioned in Today’s Episode:

Leah on Twitter — https://twitter.com/leahthemusic

Savvy Musician Inner Circle Newsletter — https://savvymusicianacademy.com/innercircle

Online Musician 2.0— https://savvymusicianacademy.com/tribe/tom/

Call Savvy Musician Academy — www.callsma.com

Elite Program — https://elite.savvymusicianacademy.com/

Sep 09, 2019
How to Market Your Music Better Than Everyone Else - SMS061
35:51

Whether you like it or not, you are always marketing. And you’re either doing a good job or a bad job at it! If you are going to have long term success, you need to learn how to market smart and when you do, your career as a musician will change forever. The Savvy Music Academy (SMA) is the best resource for musicians in the new industry with programs designed to level-up your music into a business and skyrocket your confidence. In this episode, Leah McHenry guides you through the thinking behind the SMA programs, what they cover, and how they differ from other resources out there today. Here, Leah uncovers the pain points of selling music and the common marketing mistakes she sees artists making, time and time again. If you want to learn how the SMA programs will help you discover your music brand identity, learn the secrets to online marketing for music, and create freedom on your own terms – then this is the episode for you!

 

Key Points From This Episode:

  • Is SMA the most extensive version of music marketing today?
  • The importance of diversifying your platforms to reach audiences.
  • How to keep up with the changes in technology, marketing, and social media.
  • Discover why click funnels don’t play nice with Shopify or Facebook.
  • Why it’s not software that makes things work, it’s sales.
  • Find out what an e-commerce society really expects from you.
  • How SMA programs teach you to sell both physical and digital products.
  • How the SMA programs benefit not only musicians but all creators and entrepreneurs.
  • The basic business principles you can use to boost your income in just a few months.
  • Why YouTube is a beast and best to be avoided when marketing your music.
  • Discover why your email list is the best marketing asset you own.
  • How to propel your sales strategy from Black Friday to the end of the year.

 

Tweetables:

“Musicians are waking up and there’s a demand for knowledge, there’s a demand for leveling up.” — @LEAHthemusic [0:01:25]

 

“When people think that it’s the tool or the software that’s the magic pill for success, it drives me nuts!” — @LEAHthemusic [0:10:33]

 

Links Mentioned in Today’s Episode:

Savvy Musician Academy Website — https://savvymusicianacademy.com/ 

Savvy Musician Inner Circle — https://savvymusicianacademy.com/innercircle

Book A Call — https://savvymusicianacademy.com/elite/call/

Shopify — https://www.shopify.com/?ref=savvy-musician-academy

 

 

Sep 02, 2019
How To Sell More Merchandise Online - SMS060
43:57

Today's show is focussed on the world of merchandising and selling this merch through an online store! For Leah, her merch and online sales have made up such a big part of her business and ultimate success and so her and CJ really want to impress upon all the listeners how important the way you approach this stuff can be. To start, Leah unpacks the impact it made when she started giving e-commerce its rightful dues and learning about it in a focussed and engaged way. From there she talks about the principles of increasing revenue in the online world and why she cannot recommend Shopify highly enough. The discussion also covers serving your fans and looking for their feedback as your number one directive in further products and offers. We also talk about photography and copywriting and these two seemingly small aspects are so pivotal in the sales process. To finish off, Leah shares her passion for adopting a 'print on demand' model for her shop and a few ways to improve conversion rates to completed sales. For all of this great information and more, tune in today!

 

Key Points From This Episode:

  • Today's #win student spotlight message! 
  • The hugely significant role that e-commerce and merchandise have played in Leah's work. 
  • The three basic ways of increasing your revenue as an e-commerce business. 
  • Why Leah recommends Shopify above all other platforms. 
  • Leah's focus on serving her fans and why this is so important.
  • Product photography and the impact that quality pictures can make.
  • Taking care to properly represent your product through appropriate and thoughtful descriptions.  
  • Abandoned carts and increasing conversion rates to completed sales. 
  • Familiarity and trustworthiness as the two most important factors for an online store.
  • The joys and wonder of the print on demand model! 
  • And much more! 

Tweetables:

“This was an accidental coaching business in many respects. I was out there to make money with my music. That was the whole point of what I was doing.” — @LEAHthemusic [0:04:07]

“Anything that applies online is going to apply offline. Not everything offline applies online.” — @LEAHthemusic [0:09:46]

 

Links Mentioned in Today’s Episode:

Savvy Musician Academy — https://savvymusicianacademy.com/elite/call/

Savvy Musician Mastermind on Facebook — https://www.facebook.com/groups/savvymusician/

Savvy Musician Spotify course — www.savvymusicianacademy.com/Spotify

WordPress — https://wordpress.com/

Shopify — https://www.shopify.com/?ref=savvy-musician-academy

Bethan Nia (Student Spotlight) — https://welshharpist.co.uk/

Aug 26, 2019
Why Physical Music Isn't Dead & How to Sell More Of It - SMS059
38:15

On the Savvy Musician Show today, Leah and CJ are exploring the world of physical sales and how it is still alive in 2019! Not so long ago it seemed like the formats of CDs, tapes, and vinyl was a thing of the past. But thanks to a resurgence of younger audiophiles and music fans, sales of physical music have actually risen in the last decade. From the almost completely vinyl music stand in Barnes & Noble to new independent record stores and beyond, physical music is not dead and can make up a huge part of your earnings as an independent music business. Leah and CJ unpack just how this could work for you, focusing on touring versus online, how to find and target the right audience for physical products, merch versus music and more! We talk about the vital importance of the visual side of this work, artwork, and coherence can play a huge role in your success. Leah also stresses the value of product photography and testing out markets, so make sure to tune in for this great conversation!

 

Key Points From This Episode:

  • Today's student spotlight; a special message from Jason!
  • Barnes & Noble's music section and the current focus they put on vinyl.
  • Leah's attitude towards physical merch from the standpoint of a non-touring artist.
  • Reasons that Leah's fans buy her merch; unique, exclusive and part of something bigger.
  • The shift back to deep appreciation for the quality of audio and music.
  • Determining and targeting people who love vinyl or other physical formats.
  • The importance of artwork and the visual language and style you use. 
  • Product photography and making the most of displaying your physical products.
  • Validation and product testing with the minimum risk necessary.
  • Some information on the new Inner Circle monthly membership.
  • And much more!

 

Tweetables:

“To do a limited edition of something that would be so fun, because I grew up with cassettes and I always wanted to have my own tape.” — @LEAHthemusic [0:02:46]

“Nothing is as inspiring, or reinforcing as results. It doesn't matter what they are, long as you see some light, little glimmer of hope that you're on the right path.” — @metalmotivation [0:03:32]

 

Links Mentioned in Today’s Episode:

Savvy Musician Academy — https://savvymusicianacademy.com/elite/call/

Savvy Musician Mastermind on Facebook — https://www.facebook.com/groups/savvymusician/

Savvy Musician Spotify course — www.savvymusicianacademy.com/Spotify

Leah on Twitter — https://twitter.com/leahthemusic

CJ Ortiz — http://metalmotivation.com/

Inner Circle — https://savvymusicianacademy.com/innercircle

Barnes & Noble — https://www.barnesandnoble.com/

D&D — https://dnd.wizards.com/

Bandcamp — https://bandcamp.com/

Kings and Queens https://www.discogs.com/Leah-Kings-Queens/release/6573527

Audible — https://www.audible.com

The Rolling Stones — https://www.rollingstones.com/

The Beatles — https://abbeyroad.thebeatles.com/

Game of Thrones — https://www.hbo.com/game-of-thrones

Stripe — https://stripe.com/

Aug 19, 2019
Things People Do To Ensure Failure - SMS058
48:29

 

What are some of the sure ways to fail? Now, this is not a question we hear very often, yet one that is very important to ask. We are so busy asking the feel-good questions about getting that big break or being successful, but we don’t confront ourselves often enough with the reverse – looking carefully at the real reasons why we are failing, reasons that are seldom related to the program, the coach or the economy! We love to make excuses, there’s something in us that wants to avoid responsibility, but if we ever want to be successful in the music industry, it’s going to cost a lot of straightforward sacrifices.

Today on the podcast Leah and CJ talk about some of the mentalities that lurk behind unrealistic expectations and the mindsets that are guaranteed to make you fail. Sometimes we need to analyze our everyday habits to measure whether we are spending our time productively: Do you prefer staying in the comfortable safe zones and are you really willing to give up Netflix or whatever it is that is sucking up all your time? Are you truly willing to do what it takes? Join us for this episode for some more challenging, yet empowering thoughts!

 

Key Points from This Episode:

  • Leah’s upcoming album and how her music business is the source for new curriculum ideas.
  • The different mentalities that lurk behind people’s unrealistic expectations.
  • Avoiding the hard work by depending on everyone else to provide answers to simple things.
  • The power that comes along with having to figure out something yourself.
  • The importance of taking advantage of the student community and the FAQs.
  • Bad daily habits and people not wanting to make the necessary sacrifices.
  • Taking a log of your activities for three days to measure productive and unproductive time.
  • Having a low tolerance for discomfort and pain as a reason for failure.
  • The problem of not being fully committed and not willing to put in real hard work.
  • Multitasking and skipping through course content that you think you know.
  • Why you should not stray from the curriculum by consulting other sources of information.
  • Remaining an optimist even in failure and why skepticism and perfectionism are the enemies.
  • And much more!

 

Tweetables:

“That’s what Savvy Musician Academy is all about because we want to be a trustworthy resource for you, whenever you’re trying to build your music career.” —@LEAHthemusic [0:06:28]

 

“There’s something magical that happens when you do have to figure it out for yourself. At that moment, you also create a sense of confidence in yourself.” — @LEAHthemusic [0:15:39]

 

“Would you rather watch TV and play video games and drink with your friends or would you rather build a successful music business? You can’t do both, that’s not going to happen, you will not get off the ground. You need to examine your daily habits.” — @LEAHthemusic [0:22:47]

 

Links Mentioned in Today’s Episode: 

Indiegogo — https://www.indiegogo.com/

Kickstarter — https://www.kickstarter.com/

Savvy Musician Academy — https://savvymusicianacademy.com/elite/call/

Aug 12, 2019
Take Your Teamwork to the Next Level - SMS057
26:10

As part of our few special episodes, we are talking about something that indirectly – yet profoundly – affects our businesses and music careers, and that is different personalities and leadership styles. Sometimes you just click with people and other times you bump heads with members of your team and you find yourself wondering what’s going on. The truth is, you need those people in your team. You need people to not only agree with you but to challenge you and stand in for you in those areas where you struggle, and vice versa. We are all wired differently and therefore we bring different things to the table and we need to recognize how our strengths and weaknesses function together to make a well-rounded team. Today Leah shares more about the different types of leaders and also about the relationally inclined synergist who we all need to become more like. We strongly encourage you and your team to do The Synergist quiz to see which kind of leader you are and how you can best work together. This is also a great tool if you’re thinking about getting a team together, so be sure to listen in for some really helpful information!

 

Key Points from This Episode:

  • More about The Synergist quiz and the four different leadership styles.
  • Why everybody needs to be a synergist or work at becoming more like one.
  • Why you eventually need each one of the four leaders on your team.
  • Examples of how the different leaders complement one another.
  • A few humorous pointers for visionaries in the workplace.
  • A brief description of each of the natural occurring leadership styles.
  • How the synergist is fundamentally different to the other types of leaders.
  • Playing all the different roles when starting off your business.
  • And much more!

 

Tweetables:

“Everybody needs to be a synergist in their business, in their workplace, in their home.” — @LEAHthemusic [0:04:33]

 

“I say, have all your band mates take this quiz too because then you know what you're dealing with as far as like just personalities and the way people are wired.” — @LEAHthemusic [0:11:53]

 

Links Mentioned in Today’s Episode:

Superfan System Elite — https://savvymusicianacademy.com/elite/call/

Savvy Musician Mastermind on Facebook — https://www.facebook.com/groups/savvymusician/

Predictable Success Quiz — https://getpredictablesuccess.com/styles-quiz/ 

The Synergist Book —  https://amzn.to/2lLIV1t 

Airtable — https://airtable.com/

 

Aug 05, 2019
The Secret to Understanding Social Media - SMS056
21:01

Today our episode is going to take on a bit of a different format. We thought it so important to give you a backstage look at how we approach the in-depth aspects of the application of what Leah teaches in the phenomenal Elite Coaching Program. On this episode CJ Ortiz talks about the secret to understanding social media, something all of you can benefit from! Marketing in the music industry has drastically changed over the last two decades and, even if you get signed by a label, you would still have to pull your weight in terms of marketing your music. But, how do you sell your music when people have become so resistant to being sold to? The answer is in making sure that your social media posts are curated for the culture of your audience and that they are organic and personal, blending in with people’s social media feeds. And when you get the hang of it, it will happen without much thought at all, freeing you up to use your creative energy for other purposes. Still unsure about social media or just looking for a quick brush-up course? Be sure to tune in for this one!

 

Key Points from This Episode:

  • How the changing music industry in demanding a lot more from musicians.
  • Why you don’t have to have everything together, as long as you’re on the way.
  • Intentional pain and what something like a 250-mile-run can teach you about yourself.
  • Why you have to get to know the culture of your audience to get marketing right.
  • How social media has largely replaced the need for the work of a label.
  • The importance of social media posts being organic and personal.
  • You really only understand social media when you don’t have to think about it anymore.
  • Why conventional sales techniques no longer work.
  • Facebook Marketplace and why it appeals to people.
  • How funnels work and build the know, like and trust aspects that you need to sell your music.
  • The stages of onboarding your audience: awareness, interest and commitment.
  • The different ways in which you can raise awareness on social media.
  • And much more!

 

Tweetables:

“You can’t have music that’s great but a website that’s crappy, you can’t have a packaging that looks great and music that sounds terrible.” — CJ Ortiz [0:04:29]

 

“You’ll really understand this whole social media aspect of marketing when it completely disappears and you are not so preoccupied with it. You are just talking to people, that’s all you’re doing and they don’t want to be sold to.” — CJ Ortiz [0:12:50]

 

Links Mentioned in Today’s Episode:

Superfan System Elite — https://savvymusicianacademy.com/elite/call/

Savvy Musician Mastermind on Facebook — https://www.facebook.com/groups/savvymusician/

Savvy Musician Spotify course — www.savvymusicianacademy.com/Spotify

Jul 29, 2019
Keys to Implementing Your Plans - SMS055
35:55

Today on the show Leah and CJ are giving you the tools and motivation to start implementing your plans, no matter how big or small they are. The conversation starts off with an exploration and definition of the word 'implement' and how it is being used in the context. From there, our hosts go into getting down to action and putting a halt to the delays that keep us from achieving. Leah explains the process that led up to her becoming the action and result-driven person she is, making conscious decisions and focussing on the pleasure of attaining goals. The discussion covers the fear and pain around doing the work, how little is actually standing in your way, intentionality and consistency and the fundamental nature of follow-through. CJ makes a strong argument for rewiring your brain for achievement, something that may be eluding you if you are experiencing small defeats on a consistent basis, he believes that by getting in an achievement-oriented mindset you can grow from success to success. For all this and more super helpful strategies, be sure to tune in today!

 

Key Points From This Episode:

  • A result-oriented mindset and how central that is to our work at Savvy Musician Academy.
  • This week's student spotlight message!
  • Defining today's all-important word: implement.
  • Avoiding delay and getting into action on strategies
  • How Leah became an action-oriented type of person.
  • Weighing different pains and choosing the path that has results.
  • Intentionality, envisioning your actions and consistent in your strategies.
  • An imaginary exercise that can jumpstart your action process.
  • Wasting time and money on programs while not showing up and following through.
  • Rewiring your brain, your habits and the things you do day in and day out.
  • Higher levels, bigger devils; the climb continues. 
  • And much more!

 

Tweetables:

“The word implement means to put a plan into effect. What good is a plan if you don’t implement and follow through.” —  @metalmotivation [0:06:32]

 

“If you study successful people in history and current successful people, billionaires and all that, you’ll find that they’re all action takers.” — @LEAHthemusic [0:07:56]

 

Links Mentioned in Today’s Episode:

Superman System Elite — https://savvymusicianacademy.com/elite/call/

Savvy Musician Mastermind on Facebook — https://www.facebook.com/groups/savvymusician/

Savvy Musician Spotify course — www.savvymusicianacademy.com/Spotify

Leah on Twitter — https://twitter.com/leahthemusic

CJ Ortiz — http://metalmotivation.com/

Jaqueline Caruso — https://www.thegalaxyelectric.com/

Jul 22, 2019
Grow Your Music Business with Less Stress - SMS054
35:08

Today on the Savvy Musician Show we’re talking about growing your music business with less stress by not doing everything yourself. At the start of your music career, you might have to fulfill multiple roles, which will give you the insight you need to delegate and oversee the tasks later on. But getting help will give you the freedom and breathing space to build out your business much faster, which in turn will provide the finances you need to further outsource and in this way, grow. We dive into the topic of delegation, advising you on the types of tasks that you should contract out and the ones that are important to do yourself, because there are certain things that only you, the artist, can do successfully. Fortunately, there is loads of stuff that you should not be filling up your time with, things that you are no good at and that won’t do your reputation any favors. Household duties are also an easy one to delegate, getting someone to give you a hand with cleaning and cooking so that you can spend your time more productively on the things that you are passionate about. Be sure to tune in!

 

Key Points from This Episode:

  • A testimony from a student about his success with the help of SMA. 
  • Some of the problems Leah encountered when she tried to do it all herself.
  • The importance of initially doing things yourself so that you understand the various dynamics.
  • Two extremes: those who don’t delegate anything and those who delegate it all.
  • Mixing and graphics – the first two things you should probably farm out.
  • Considering unnecessary expenses and why you can afford to contract out some work.
  • The importance of artists themselves doing the course and not their managers.
  • Why you should not be delegating the marketing early on in your business.
  • Decision fatigue and lightening your load by delegating home tasks and chores.
  • Giving others more decision-making power so that they can take things off your hands.
  • Identifying the most important aspect that you need help with.
  • And much more!

 

Tweetables:

“In a lot of cases, it’s more expensive to do it yourself, all the time that you’re putting into it to not get it right and for it to not leave a good impression on somebody.” — @LEAHthemusic [0:10:02]

 

“That’s how delegation should happen, you need to know enough about it that you know if somebody is doing a good job or not for you.” — @LEAHthemusic [0:16:53]

 

Links Mentioned in Today’s Episode:

Fiverr — https://www.fiverr.com/

Upwork — https://www.upwork.com/

99designs — https://99designs.com/

Rob Hulford (Student Spotlight) — https://www.robhulford.com/

Jul 15, 2019
Why We Charge for Information - SMS053
39:54

On today’s podcast, we get into the serious topic of why we charge for the information we provide. In a world that is becoming increasingly entitled, some people do not always get why they have to pay for something like content. Today we give you a full explanation on why we give some information for free and others come at a cost. People wonder why they need to invest in their education when they can get it all on YouTube and off the Internet, but what they are forgetting is the immense trouble it is to sift through, organize and make sense of all the random bits of information they piece together. Paying for information, for somebody else’s hard-earned experience makes total sense when you consider the cost of collecting, curating and packaging all the information in a way that is easy for students to grasp – not to mention what those teachers have paid to gain the expertise they now use to teach others. In the broader sense, we talk about the importance of having the right attitude and a worldview that challenges you to do your part in order to be successful. This conversation is so empowering, so be sure to hear us out!

 

Key Points from This Episode:

  • Measuring the value of information according to the size of the problem it solves.
  • Considering the potentially devastating repercussions of wrong information.
  • The particular problem that Leah solves for people – helping them realize their dreams.
  • The issue with free information: having to sift through everything to find something of worth.
  • The problem with people who know very little but then attempt to teach others.
  • The customer journey and how that relates to the free information Leah provides.
  • A culture of free information and the sense of entitlement it produces.
  • The importance of having a teacher who communicates well and maintains the right pace.
  • How the evolution of education might cause expensive colleges to become obsolete.
  • And much more!

 

Tweetables:

“The way I see it people have zero excuse today to fail because of all the amazing information they have.” — @LEAHthemusic [0:05:33]

 

“I hope if I can get people results with the free information, they might consider working with me later on. That’s absolutely the truth.” — @LEAHthemusic [0:12:36]

 

“In the world of the information age it’s easy to assume or believe, because of the sense of entitlement being created by this information age, that all information should be free.” — @LEAHthemusic [0:26:07]

 

Links Mentioned in Today’s Episode:

Join Savvy Musician Academy — www.callsma.com

Berklee College of Music — https://www.berklee.edu/

Why Your Music Isn’t Making Any Money: Website — https://www.savvymusicianacademy.com/43

Jul 08, 2019
Overcoming Overwhelm Productivity Hacks with Suzanne Paulinski - SMS052
54:18

Joining us today on the Savvy Musician Show is Suzanne Paulinski who is going to talk to us about something we’ve all experienced in trying to catch up to our fast-paced schedules – the feeling of being totally overwhelmed. Suzanne is a mindset coach for music professionals, particularly those who battle with anxiety around making their busy lives run smoothly while also trying to raise a family and advance their music careers.

It is not easy, but everything is figure-outable! In trying to get down your work-life balance, Suzanne talks about time management, goal setting, time blocking and sometimes just breathing and giving yourself permission to take time out. We also discuss why we as people inherently fear success, how to avoid the shiny object syndrome and the paradoxical role that structure and routine can play in giving you artistic freedom. There is a lot of really helpful insight coming out of this episode, so be sure to tune in!

 

Key Points From This Episode:

  • Suzanne's niche in the music industry outside of being a performer or manager.
  • Using time management and goal setting as gateway terms to deal with mental health issues.
  • The widespread sense of overwhelm and the pressure to be an expert in multiple fields.
  • How Suzanne enables clients to organize and declutter their mental space.
  • Reducing the overwhelm by differentiating between micro and macro tasks.
  • Why we fear success more than failure and learning to celebrate the small wins.
  • Batching tasks of similar mental focus together rather than switching from one to the other.
  • Staying focused and avoiding the shiny object syndrome.
  • Navigating feelings of resentment and guilt regarding family and making time for them.
  • The role of a schedule, being adaptable and learning to live in the mess. 
  • Why time blocks and boundaries can be adjusted, but shouldn’t be deleted.
  • And much more!

 

Tweetables:

“I have them just mind dump onto a piece of paper because writing, taking pen or pencil or paper is very effective and it just unlocks certain pieces of your brain.” — @RockStarAdvo [0:10:51]

 

“As humans, we don’t respond to vagueness. When we see something that’s big, we just avoid it. Getting as specific as possible with your to do list can be really helpful.” — @RockStarAdvo [0:14:09]

 

“No matter what team you have or what label signs you, the buck still ends with you.” — @RockStarAdvo [0:19:10]

 

Links Mentioned in Today’s Episode:

Suzanne Paulinski — https://therockstaradvocate.com/

Marie Forleo — https://www.marieforleo.com/

The War of Art on Amazon — https://amzn.to/2KjKoqS

Jul 01, 2019
Micro-niche VS. Branding - SMS051
36:45

On today's show, we are breaking down the difference between a micro-niche and a brand! Leah and CJ systematically look at each and how it relates to your own music career and especially how to use them to your advantage. They talk about how to differentiate and categorize yourself with these concepts and how they should not be confused with each other.

Leah makes the point that using her audience's own interests and ideas around genre has made a world of difference in her success. Owning a niche and taking charge of the conversation around topics can make impact how an audience responds to your content very meaningfully and really pursuing this path to the best of your abilities will have amazing rewards for you. The episode ends off with some reminders about the importance of support through these processes and why that is such a focus at the Savvy Musician Academy. For all this and more, join us today!

 

Key Points From This Episode:

  • A special message of thanks from Chad!
  • Defining micro-niches and sub-genres in the music world.
  • Differentiating brand from micro-niche and genre.
  • Tying your brand to an audience's interests and deeper desires.
  • Owning your niche and the conversation and perceptions around it.
  • The support that is offered inside of Savvy Musician Academy.
  • Why Leah stays in the trenches of the music industry.
  • Today's simple action step to do with your branding.
  • And much more!

 

Tweetables:

“I am not concerned about being world famous. It always makes me laugh.” — @LEAHthemusic [0:05:24]

 

“I am blessed with a little bit of intuition before I understood the theory of any of this. I’m still learning so much.” — @LEAHthemusic [0:17:59]

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

The Superfan System Elite Program — www.callsma.com

Leah on Twitter — https://twitter.com/leahthemusic

CJ on Twitter — https://twitter.com/metalmotivation

Tony Robbins — https://www.tonyrobbins.com/

Chad Anderson (student spotlight) — https://www.fromtheseruins.com/

Jun 24, 2019
When You Don't Have Fans to Release Your First Album - SMS050
36:17

On today’s episode, Leah and CJ talk about the commonly faced dilemma of how to release an album when you don’t have fans yet and take you through some of the steps to build this fanbase. You have to have some music, even if it’s not professionally recorded, in order to engage and grab people’s attention in some way. There are so many free tools at your disposal that allow you to be creative when starting out, that a small budget should not stop you. Instead, you have to start by putting yourself out there, without waiting for what you have done to be perfect.

People will be drawn in by real life, vulnerability, and authenticity, rather than an overly polished person that is not easy to relate to. By being real, potential fans will feel involved in your life and much more likely to stick with you and show great loyalty throughout your career. Letting people into your life is not easy, but it is necessary to create a relationship and build rapport with your fan base. Once you have started putting yourself out there and begun to engage with people, it is important to use that momentum to actually record something professionally that fans can get their hands on and that you can use as a starting point for building your email list, your brand, and your culture. To learn how to get started on all of this and more, join us today!

 

Key Points From This Episode:

  • You have to start with some music in order to build a fan base.
  • Some things you can do for free to generate a fan base.
  • You don’t have to be perfect to release your music.
  • Realness, rawness, and authenticity are very relatable.
  • What Leah does to let her fans into her life.
  • Where to go after you’ve started building your fan base
  • Why email lists are so important.
  • How to start building your brand and creating culture after gaining fans.
  • And much more!

 

Tweetables:

“You're giving people a taste of something and they're going to follow.” — CJ Ortiz   [0:10:20]

“Let people fall in love with you.” — CJ Ortiz [0:33:48]

 

Links Mentioned in Today’s Episode:

Savvy Musicians Mastermind on Facebook — https://www.facebook.com/groups/savvymusician/

Join Savvy Musician Academy — www.callsma.com

Jessi Frey (student spotlight) — https://jessifrey.com/

Jun 17, 2019
Becoming An Online Musician - Your Key To Future Success - SMS049
38:45

On the show today, CJ and Leah look at what it really means to become an online musician in today's music industry, talking about what it takes, the buy-in and commitment to achieve the results you have always wanted. Leah starts off giving a brief definition of what she thinks being an online musician is and from there they look at ways in which you can add this branch of activities and income to your current setup. Leah runs through just how much this can help you and the multitude of benefits you can get from relatively low overheads once you commit to the goal of becoming an online musician. They talk scaling, social media formats, time constraints, and adaptability. All the things you should be clear and aware of going into this. Leah shares a bit of her personal story and how she overcame great odds and a difficult situation to get to where she is today, helping others do the same. For this, be sure to join us on the Savvy Musician Show!

 

Key Points From This Episode:

  • A student spotlight message from Steven!
  • Simply defining what an online musician is.
  • How to add the online component to what you are doing right now.
  • The amazing benefits of adding this dimension to your repertoire.
  • Understanding the important concepts of scaling and adaptability. 
  • Reports about the changing format of Facebook's newsfeed.
  • Getting ahead of the game and becoming an online musician now!
  • Common misconceptions and misunderstanding about this field.
  • The time you put in contributes to the results you get.
  • If Leah can do it, so can you!
  • Some action steps that you can take today! 
  • And much more!

 

Tweetables:

“Without touring then, you are doing better than some of the more successful touring bands in terms of each member, what they earn.” — @metalmotivation [0:09:05]

 

“If you’re an indie artist, you don’t have a label with a huge amount of capital to do it for you. This is an easy, economical, affordable, doable way to do it.” — @LEAHthemusic [0:13:13]

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

The Superfan System Elite Program — www.callsma.com

Savvy Musician Mastermind — https://www.facebook.com/groups/savvymusician/

Crossing the Chasm https://amzn.to/2WdFcpT

Blue Ocean Strategy https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/

Steven Vrancken (student spotlight) — https://stevenvrancken.com/   

Jun 10, 2019
Bonus: Leah Answers Your Facebook Ad Questions - SMS048
48:23

Today on the show Leah and CJ are tackling your questions on Facebook ads! That's right they are fielding exactly what you asked and giving you the best answers they can muster so you can get rolling with better ad strategies and getting your music and merchandise moving! Facebook and other social media advertising done right can take you from floundering uncertainty to a blossoming career under your own personal control. Leah stresses the importance of copywriting, metrics and getting into the nitty gritty of what works and what does not, you need to learn your way around it all if you want to master it. We discuss the evolving algorithms and how best to stay up to date with them, how to balance your advertising strategy between what is happening now and long term goals and which shop platforms are best. Leah also answers questions on location targeting for events, marketing merchandise compared with music, calling it quits on an ad cycle and more! So be sure to join us today on the Savvy Musician Show!

 

Key Points From This Episode:

  • A special student spotlight message from Mia!
  • A little bit about Instagram ads and how to use them to increase purchases.
  • Staying up to date with the ever-changing Facebook algorithms. 
  • Balancing general, long term ads with specific new content promotion.
  • The importance of copywriting in promoting and selling your products.
  • Why use Shopify instead of Bandcamp.
  • Targeting specific areas and Facebook's location targeting.
  • Should you market your merchandise differently to your music?
  • The different types of ads you can run and which are most effective.
  • The basics of great Instagram ads!
  • How to know when to end your running of a particular ad.
  • Making the most of what you have and getting some skin in the game.
  • And much more!

 

Tweetables:

“hat’s most important is that you know and understand your audience and your brand and everything ahead of time.” — @LEAHthemusic [0:05:38]

 

“That’s the kind of stuff that you do in marketing and advertising is you just test this stuff.” — @LEAHthemusic  [0:11:03]

 

“Some people look at the Image and they don’t even read the text. You want to use all those different assets they’re giving you to the full potential.” — @LEAHthemusic  [0:14:58]

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

The Superfan System Elite Program — www.callsma.com

Leah on Twitter — https://twitter.com/leahthemusic

The Office — https://www.imdb.com/title/tt0386676/

Pink Floyd — http://www.pinkfloyd.com

DotComSecrets — https://www.dotcomsecrets.com

Exactly What to Say — https://amzn.to/2HhCDyO

Shopify - https://www.shopify.com/?ref=savvy-musician-academy

 

Jun 03, 2019
Why Your Music Isn't Making Any Money: Paid Traffic - SMS047
40:39

On today's show Leah and CJ are talking all about paid traffic. This is the last official episode in the five part series we’ve been doing called why your music isn’t making any money. We’ve been focusing on all the different ways you might not be marketing your music or implementing and hopefully, it’s going to help you.This last episode is all about paid traffic. Advertising. We’re discussing the dos and don’ts as well as some of the best performing ads that are killing it year round, why Leah is able to do all of this as a stay at home mom, five kids who are home schooled and an artist that never tours. This is the secret sauce. So for all this and more, keep listening!

 

Key Points From This Episode:

 

  • Defining organic reach versus paid traffic.
  • When paid traffic is appropriate to use.
  • What is meant by pixeling your audience.
  • Targeting your bullseye audience.
  • Using paid traffic for anything and everything related to the fan journey.
  • The fan journey - awareness, engagement and then a sale.
  • Reaching thousands of people through Facebook.
  • The do’s and don’ts of paid traffic.
  • Stop boosting your post - it not achieving anything productive.
  • Why you shouldn’t be running ads from your phone - use a desktop.
  • Keeping your ads separate - don’t run it from your personal profile.
  • Marketing 101 - The importance of understanding Facebook Pixel.
  • Don’t run ads unless Pixel is installed everywhere.
  • Having a clear objective before posting ads.
  • Why not run Instagram ads from Instagram.
  • Using Chrome browser and Chrome pixel helper when creating ads.
  • Getting proper training on exactly how to use ads for Facebook and Instagram.
  • Understanding effective targeting and knowing your target audience.
  • Using customized dimensions for different placements.
  • Leah’s 3 main ads: a like campaign, an opt-in ad, and a video view ad.
  • Building a page to create awareness, having social proof and a bullseye audience.
  • The multi-touch point process.
  • And so much more!

 

Tweetables:

“Paid traffic is going to be your shortcut to the desired result.” — @LEAHthemusic  [0:05:03]

 

“It’s appropriate to use paid traffic anytime, any way related to the fan journey.” — @LEAHthemusic  [0:11:19]

 

“Get clarity on your niche and your brand and the culture of your music. You need this for effective targeting.” — @LEAHthemusic  [0:25:20]

 

“Don’t underestimate the power of social proof.” — @LEAHthemusic  [0:31:49]

 

“No matter what I’m doing I am constantly building my music business no matter what.” — @LEAHthemusic  [0:37:01]

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

The Superfan System Elite Program — www.callsma.com

Leah on Twitter — https://twitter.com/leahthemusic

Spotify — https://www.spotify.com/

Deezer — https://www.deezer.com/en/

Facebook Ad Manager — https://www.facebook.com/business/tools/ads-manager

Facebook Pixel — https://www.facebook.com/business/learn/facebook-ads-pixel

Instagram — https://business.instagram.com/advertising/

Fivver — https://www.fiverr.com/

May 27, 2019
Why Your Music Isn't Making Any Money: Email Marketing - SMS046
42:16

On today's show, we are talking all about email marketing, email in general and why it’s a huge missing ingredient for most musicians. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music! We all know how important marketing is, and marketing yourself and your own music even more so. People often have different ideas about whether something is relevant and how it actually gets done. But Leah and CJ are here today to help you realize why building an email list is so important and how to go about it in the correct way. They also go into extensive detail on all of the features inside of their programs. So for all this and more, keep listening!

 

Key Points From This Episode:

  • The longevity of email, especially on a transactional level.
  • How e-commerce is growing - as long as there is e-commerce there is email.
  • Why you should be building your email list.
  • Being able to control, customize and personalize the experience for your fans.
  • Email being considered a powerful asset for you as a musician entrepreneur.
  • Immersing people in what you’re all about and adding value to their life.
  • Email as the number one source of revenue in e-commerce.
  • Direct response marketing approaches in email.
  • Uploading your email list to the Facebook platforms and showing ads.
  • Methods that increase revenue - pre-purchase and post purchase campaigns.
  • Using your email for cart abandonment - getting the buyer back.
  • Best tools for email marketing.
  • Using a professional email service provider and landing page provider.
  • Why it’s all about optimization.
  • And so much more!

 

Tweetables:

“There should be a huge importance and urgency for every musician to be building their list.” — @LEAHthemusic [0:06:43]

 

“The longer someone stays with you on your list and is a customer with you, the greater the lifetime value.” — @LEAHthemusic [0:11:42]

 

“It’s really important that you engage with people on the platform the way people like to engage on it.” — @LEAHthemusic [0:18:26]

 

“If it doesn’t have pixel integration, run away. You need this to make money. It is online marketing 101. You always use a Facebook pixel, you always track the traffic on any of your pages or websites.” — @LEAHthemusic [0:34:18]

 

“Stop cheapening out on tools and trying to get free this and free that everything.” — @LEAHthemusic [0:34:49]

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

The Superfan System Elite Program — www.callsma.com

Leah on Twitter — https://twitter.com/leahthemusic

CB Baby — https://cdbaby.com/

Shopify — https://www.shopify.com/?ref=savvy-musician-academy

Bandzoogle — https://bandzoogle.com/

Get Response — https://www.getresponse.com/

AWeber — https://www.aweber.com/

Drip — https://drip.com/savvymusician

Lead Pages — https://leadpages.net/savvymusician

May 20, 2019
Why Your Music Isn't Making Any Money: How to Ask for the Sale - SMS045
31:08

On today's show, we are tackling the question of how to ask for a sale. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music and selling is as important a part as any! Leah and CJ are giving you the inside scoop on the simple ways to convert fans and admirers into paying customers, in ways that don't feel slimy or coercive. This is a big problem for a lot of musicians, feeling like they are not and do not want to be, salespeople. But with this easy to follow introductory episode you can see how easy it is to start turning a profit and take positive action towards it. The discussion covers direct and passive promotion, approaching a warm audience, email and copywriting and why so many of your audience will be excited to pay you something for the value you offer. For all this and a great conversation on the nature of selling, be sure to tune in!

 

Key Points From This Episode:

  • A special student message from Wendy Nicole Hall.
  • Leah's own journey to learning to be a better seller.
  • The central role that selling plays in our lives.
  • Direct promotion and response marketing.
  • Pitching to a warm audience and leaning into your advertising.
  • Why to treat your music career more like e-commerce.
  • Taking control of your own musical destiny!
  • Passive promotion and where to find your fans.
  • The psychological desire to support someone who offers you value.
  • What to look forward to in the next episode!
  • And much more!

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program — www.callsma.com

Leah on Twitter — https://twitter.com/leahthemusic

CD Baby — https://cdbaby.com

Bandcamp — https://bandcamp.com

Nightwish — http://nightwish.com/en

Epica — http://www.epica.nl

Game of Thrones https://www.hbo.com/game-of-thrones

Elder Scrolls — https://elderscrolls.bethesda.net

May 13, 2019
Why Your Music Isn't Making Any Money: Your Shop - SMS044
38:47

On today's episode, Leah and CJ break down the next part of the question of why you may not be making more money from your music! They are focusing on the all-important aspect of your shop and how to make sure you are making the most of the platform. They are talking about which platforms are best and why, user experience, the checkout process, retargeting and more! Leah has her favored systems and she explains exactly why she recommends them over other services. We talk about the important things to keep in mind when linking to and setting up your shop and how to make sure you don't lose customers through abandoned carts and not following up. Leah also stresses the importance of clearly directing customers to your shop, a point a lot of independent musicians seem to gloss over. For all this and a bunch more, be sure to listen in!

 

Key Points From This Episode:

  • Why you cannot neglect to talk about money
  • A great message from Lauren from our Superfan System Elite program
  • Considering the common questions that give rise to today's topic
  • Putting yourself in the shoes of your customer during the buying process
  • Remembering the mantra that people care about themselves
  • What platform are you using and how responsive is it?
  • Facebook pixels, marketing 101 and why Bandcamp is behind the curve
  • Retargeting and making sure you do not lose sales
  • The checking out experience on your online shop
  • Walking through your own payment and checkout
  • Creating a familiar and trustworthy feeling
  • Clearly communicating where and how to buy your music
  • Your shop page is for one thing!
  • And much more!

 

Tweetables:

“There’s some things that really, at the end of the day, are not really going to affect your bottom line and so forget about that stuff and start focusing.” — @LEAHthemusic [0:03:10]

 

“You’ve got to put yourself in the shoes of your fan and potential customer and actually walk through the process of buying something.” — @LEAHthemusic [0:06:58]

 

Links Mentioned in Today’s Episode:

The Superfan System Elite Program — www.callsma.com

Shopify —https://www.shopify.com/?ref=savvy-musician-academy

WooCommerce — https://woocommerce.com

WordPress — https://wordpress.com

Jeff Bezos — https://www.biography.com/business-figure/jeff-bezos

LeadPages — https://leadpages.net/savvymusician

Stripe — https://stripe.com

Flag nor Fail — https://flagnorfail.com

Quest Nutrition — https://www.questnutrition.com

Drip — https://drip.com/savvymusician

AWeber — https://www.aweber.com

BigCommerce — https://www.bigcommerce.com

May 06, 2019
Why Your Music Isn't Making Any Money: Website - SMS043
53:31

On today’s episode, Leah and CJ launch a five-part series to delve deeper into why your music isn’t making any money, starting with the website. They reflect on what they’ve discussed in previous episodes, talking about targeting the “superfan" as well as what success in the new music industry looks like and how crucial a website is in all of this. It is easy to think that because of the multitude of platforms available today that a website is not necessary, but as they show, it is clear that a good website is necessary. They talk about some of the misconceptions people have when they are not making money off of their music and how to overcome these mental blocks. Fixing your website and putting in effort and consideration in at the start, means you can fill gaps perhaps you weren’t aware of. CJ and Leah give some simple, yet vital points to help you kickstart a website that excites people and keeps them coming back for more. For all this and much more, join us today!

 

Key Points From This Episode:

  • The five parts that will help you understand why your music is not making money.
  • A success story from the student spotlight series.
  • Why even today, with all social media websites, are necessary.
  • What happens when you have a bad website.
  • Websites are more predictable than other social media
  • The importance of a great URL.
  • The myths people believe when they don’t make money from their music online.
  • Simple tips to improve the quality of your track.
  • Being well connected is not the basis for success.
  • Which things musicians do wrong on their website.
  • Good reasons for using more sophisticated page building sites.
  • The importance of thinking about the end user experience.
  • Why having good graphic design makes a greater impression.
  • Why being consistent across many platforms will help you succeed.
  • The difference between mobile friendly and mobile responsive.
  • And much more!

 

 

Links Mentioned in Today’s Episode:

Leah on Twitter — https://twitter.com/LEAHthemusic

Fivver — http://www.fivver.com/ 

Superfan — http://www.superfansystem.com

Callsma —  http://www.callsma.com

 

Apr 29, 2019
Why Every Musician Should Care About Their Metadata - SMS042
42:42

Today we have such a cool guest joining us! His name is Sebastian Wolff, and he has been involved in the video game music industry for over a decade, modernizing practices of rights management, royalty collection and assessing music publishing opportunities for game developers, publishers, and composers. Sebastian also co-founded the US mechanical rights company called Loudr, which was acquired by Spotify in 2018. In addition, he founded Materia Collective which is a leading video game music group that manages soundtrack distribution and publishing and produces CDs, vinyl and sheet music. On this episode we get deeper into the business side of the industry, talking about licensing and rights and how artists should go about making sure that they remain on the legal side of things. Sebastian explains to us what metadata entails and why it should be a top priority for any artists, particularly because of its revenue implications. He has so much more knowledge to share with us, so don’t miss out on today’s episode!

 

Key Points From This Episode:

  • A quick introduction to how Sebastian got started in the exciting world of video game music.
  • Finding Loudr and recognizing a need for licensing and rights assistance in the industry.
  • Sebastian’s view on streaming and how it is placing a higher demand on the quality of music.
  • How song covers contribute to the industry and what their legal implications are.
  • The strict regulations around uploading cover songs on social media platforms.
  • How to get rights for publishing and selling and the best companies to consult.
  • What metadata entails and why it is so relevant to all industry role-players.
  • Embedding your metadata and advice and how to approach and manage it.
  • Why artists still need to register copyright, even before releasing their music.
  • What Sebastian is learning at the moment and the book he recommends to everyone.
  • How artists can increase their revenue and why doing the not-so-fun bits is necessary.
  • And much more!

 

 

Links Mentioned in Today’s Episode:

Sebastian Wolff — https://sebastianwolff.info/

Sebastian Wolff on Twitter — https://twitter.com/SebastianWolff

Loudr — https://loudr.fm/

Spotify — https://www.spotify.com/

Materia Collective — https://www.materiacollective.com/

Savvy Music Academy — https://savvymusicianacademy.com/

Kingdom Hearts — https://www.kingdomhearts.com/home/gb/

Final Fantasy — https://www.finalfantasy.com/

Justin Bieber — https://www.justinbiebermusic.com/

Pentatonix — http://ptxofficial.com/

Easy Song Licensing — https://www.easysonglicensing.com/

Harry Fox — https://www.harryfox.com/#/

Songfile — http://www.songfile.com/

DistroKid — https://distrokid.com/

Soundrop — https://soundrop.com/

SoundExchange — https://www.soundexchange.com/

Gracenote — http://www.gracenote.com/

Media Net — https://www.media.net/

Ramit Sethi — https://www.iwillteachyoutoberich.com/

I Will Teach You To Be Rich https://www.amazon.com/Will-Teach-You-Be-Rich/dp/0761147489

Apr 22, 2019
How to Plan Your Music Year & Set Goals That You Can Achieve - SMS041
54:04

On the show today we are breaking down how you can set out your year and goals to make better progress in your music career! This means having a broad outlook for the year ahead and then sectioning it off into quarterly chunks, ready to be accomplished! The conversation covers a few of the questions we have been receiving from the Facebook Group and the common themes from these and balancing achievable goals with ambitions that stretch your abilities and reach. From there we go on to discuss just how to go about the process of goal setting from the early stages to some of the specific and nifty tricks to give you the upper hand on your tasks. We talk brainstorming, resources, tools, deadlines, categories and a whole lot more. If you are struggling to get around to setting goals or whether you need help with measuring and completing your to do list, this is the episode for you!

 

Key Points From This Episode:

  • Some of the questions we received over at the Facebook Group.
  • The importance of putting yourself out despite the discomfort.
  • Small and important lessons to take away from everything.
  • Why should you plan for the year in advance?
  • The starting point for planning.
  • Brainstorming, whiteboards and getting the ball rolling.
  • Giving yourself enough time and runway to accomplish your goals.
  • Leah’s list of goal categories.
  • The brain dump for each of your goals!
  • Implementing gradual habits and how this can help you.   
  • Some tools to help you plan out your year and stay on track.
  • Inspiring resources and the benefits you can accrue from reading.
  • Quarterly deadlines and sticking to them!
  • And much more!

 

Links Mentioned in Today’s Episode:

Annual Planning Guide Download: http://www.mapyourmusicyear.com

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

SMA Spotify Course — https://savvymusicianacademy.com/spotifyearlybird/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Bulletproof Coffee — https://blog.bulletproof.com/how-to-make-your-coffee-bulletproof-and-your-morning-too/

Crowd Funding Podcast Episode — https://savvymusicianacademy.com/blog/2018/05/15-crowdfunding-planning-guide/

Album Launch Podcast Episode — https://savvymusicianacademy.com/blog/2018/10/24-spotify-ads-for-6-figure-album-launch/

Rocket Fuel — https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1942952317

Airtable — https://airtable.com https://www.amazon.com/Synergist-Lead-Your-Predictable-Success/dp/0230120555

The Synergist and Predictable Success — https://www.amazon.com/Synergist-Lead-Your-Predictable-Success/dp/0230120555

The Synergist Quiz — https://getpredictablesuccess.com/styles-quiz/

Voxer — https://www.voxer.com

Slack — https://slack.com

Myers-Briggs — https://www.myersbriggs.org/

Excel — https://products.office.com/excel

Evernote — https://evernote.com

 

Apr 15, 2019
The Current State of The Music Industry Why You Dont Need a Label - SMS040
34:15

On today’s spontaneous episode, Leah McHenry is joined once again by new co-host CJ Ortiz, an experienced branding and marketing expert, who works as a coach in the Elite Program. They delve into various topics related to the new music industry, such as the power of online marketing and how rather than being hopeless, aspiring musicians should see this new space as one full of opportunities. Leah shares some of the reactions she got when she put herself out there and how through perseverance, she is now able to support herself and her family with her music. She shares how, through learning about marketing, rather than music, she has been able to empower herself and create an authentic and sustained connection with her fans. If you’d like to find out how to start to do the same, join us today!

 

Key Points From This Episode:

  • Groups on Facebook that you can join.
  • How CJ and Leah’s friendship started.
  • How much Leah’s career has grown.
  • How to adapt when changes happen in marketing.
  • Success in the new music industry is defined differently than before.
  • Shifting your mindset in defining success is key.
  • The music industry is shifting in an unprecedented way.
  • Some success stories of people who have used these principles.
  • If you learn the basics of online marketing, it can translate across various spheres.
  • When Leah realized that she could take control of her career.
  • Some pros and cons of record labels.
  • What a Facebook pixel is and why it’s important.
  • How Leah was able to find and target her ‘superfans.’
  • And much more

 

Links Mentioned in Today’s Episode:

Savvy Musician Mastermind on Facebook — https://www.facebook.com/groups/savvymusician/

Savvy Musician Spotify course — www.savvymusicianacademy.com/Spotify

Leah on Twitter — https://twitter.com/leahthemusic

CJ Ortiz — http://metalmotivation.com/

Apr 08, 2019
What is Artist Development? - SMS039
53:27

Today’s show takes on a new format where CJ Ortiz joins Leah McHenry as co-host. CJ has over 20 years of experience in marketing and helping both individuals and organizations to achieve their visions. Currently, CJ works as the mindset and branding coach at the Superfan System Elite Program run at The Savvy Music Academy. In this episode, Leah and CJ talk about what artist development really is, delving deep into the complicated topic. They discuss what some crucial aspects of the artist development process are and how they think most traditional artist development companies are falling short and failing their clients. Leah also gives some insight into the process she has used to develop herself as an artist and how she thinks The Savvy Music Academy is breathing fresh air into artist development. Join us today for this and a whole lot more!

 

Key Points From This Episode:

  • The primary problem in the music industry since Napster.
  • What is artist development?
  • Leah’s five-year plan for Savvy Musician Academy and where she realized this. 
  • The problems with traditional artist development agencies.
  • Leah’s insight into artist development in the new music industry.
  • Two things which are key to artist development.
  • Musicians should see themselves as entrepreneurs.
  • How Savvy Musician Academy is doing artist development differently.
  • The role of the coach and how they should work.
  • Leah’s own coaching style.
  • How DIY management is different from traditional management
  • An understanding of branding that goes beyond logos and fonts.
  • The real meaning of online marketing.
  • Making time to write or practice every day.
  • Building a fan base is a perpetual activity.
  • And much more!

 

Links Mentioned in Today’s Episode:

The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/

SMA: Superfan System Elite Program — www.callsma.com

SMA online — https://savvymusicianacademy.com/the-superfan-system/

 

Apr 01, 2019
How to Write Commercial Hit Songs with Friedemann Findeisen - SMS038
50:59

Today we are joined by Friedemann Findeisen, a songwriter and songwriting coach. He has written over 1,000 songs in more than 100 styles and also has his own successful YouTube channel, Holistic Songwriting, where he explores various topics related to songwriting. In addition to this, he has also written a book, The Addiction Formula, where he shares his insights into how to ‘crack’ the songwriting code. In today’s episode, Friedemann talks about the book as well as holistic songwriting, which looks at the at various aspects that affect the process of songwriting and the quality of the song that is produced. He also shares some of his success stories, his own songwriting process, and some tips and tricks of the songwriting trade. Join us today to learn some of the ins and outs of how to write a successful song.

 

Key Points From This Episode:

  • Foundations of songwriting and why they are important.
  • What holistic songwriting is; more than music.
  • The pillars of creating a great song.
  • How to know when a song is good and will be a success.
  • Why the formula is not only for pop songs.
  • Understanding that “commercial” does not have to mean pop.
  • Most important tips to make your song addictive.
  • Learning how to understand the energy distribution of songs.
  • Importance of establishing an image.
  • Success stories from Friedemann’s experiences.
  • How Friedemann helps other people.
  • The problem of incongruency.
  • Examples of successful intuitive lyric writing.
  • Finding out who your fan avatar is.
  • His approach to songwriting.
  • And much more!

 

Links Mentioned in Today’s Episode:

Friedemann Findeisen —  www.holisticsongwriting.com

Friedemann’s Patreon page — www.patreon.com/holisticsongwriting

Holistic Songwriting on YouTube — https://www.youtube.com/channel/UCLtD67ljlaeXQMV4sb-YzNA

The Addiction Formula on Amazon — https://www.amazon.com/Addiction-Formula-Captivating-Commercial-Songwriting/dp/9082391309 

Mar 25, 2019
Sync Licensing Sucks: Change My Mind with Michael Elsner, Pt. 2 - SMS037
41:48

Welcome back to part two of our amazing conversation with Michael Elsner about licensing, how to get your music into TV, films and different mediums, the huge income potential there is around this and why it gets such a bad rap with so much skepticism around it. Michael is a guitarist, singer, songwriter, producer, as well as the creator of The 4 Step Plan to Licensing Success.

During part one of the show, Michael shared a little bit about his background and some of the success that he has had in this industry. We’ve also talked about potential income streams and the importance of choosing the right libraries. On today’s episode, we hear from Michael all about his 4-step process and how we can make licensing work for us. So, for all this and more, keep listening!

 

Key Points From This Episode:

  • Hear about Michael’s 4-step process in detail.
  • Step 1 - Building your catalog: writing music you’re passionate about.
  • Step 2 - Creating valuable content: Delivering a lot of alternative mixes.
  • The difference between tracks and stems.
  • Michaels recommendations for anyone wanting to get into licensing their songs.
  • Metadata: the descriptive terms that describe what that audio file is.
  • Step 3 - Mastering metadata: using very descriptive keywords to describe your songs.
  • Step 4 - Getting your music heard: finding the proper end users for your music.
  • Four paths to getting your music heard.
  • Having consistency over the long term.
  • Some good book recommendations from Michael.
  • And so much more!

 

Links Mentioned in Today’s Episode:

Michael Elsner — http://www.michaelelsner.com/Home.html

Michael on LinkedIn — https://www.linkedin.com/in/michaelelsner/

Michael on Twitter — https://twitter.com/michaelelsner

Michael on Youtube — https://www.youtube.com/channel/UC4Hhg45THp8l6zkih-Wo19g

Master Music Licensing — https://www.mastermusiclicensing.com/

The 4 Step Plan to Licensing Success E-book — https://www.mastermusiclicensing.com/ebook-offer

Everything you Need to know About the Music Business by Donald Passman — https://www.amazon.com/Need-Know-About-Music-Business/dp/1501104896/

The Plain and Simple Guide to Music Publishing https://www.amazon.com/Plain-Simple-Guide-Music-Publishing/dp/1480354627

This Business of Music — https://www.amazon.com/This-Business-Music-10th-Definitive/dp/0823077233/

Mar 18, 2019
Sync Licensing Sucks: Change My Mind with Michael Elsner, Pt. 1 - SMS036
46:21

Today we get a glimpse into the behind-the-scenes functions involved in licensing; TV, film, ads, and anything alike. We’re joined by, Michael Elsner, a guitarist, singer, songwriter, producer, as well as the creator of The 4 Step Plan to Licensing Success. Today Michael shares a little bit about his background and some of the success that he has had in this industry. Many people in the industry are huge skeptics of licensing and never want to even get into licensing. They always avoid it. Often you can feel like you have no control over it and you feel like you don’t even know the way in.

There are tons of services out there where you pay fees and supposedly some executive is going to hear it. However, as many of us have found, you pay those fees and never hear anything, never get anything back and never hear any good stories about it. Today, Michael is here to completely change our perspective on licensing as a whole. So, if this is sounding all too familiar and you are also one of those skeptics, keep listening. This show has been divided into two parts so be sure to come back next time for part two with Michael Elsner where we hear more about his 4-step process.

 

Key Points From This Episode:

  • Hear more about Michael’s background and how he got into licensing.
  • Why licensing should be considered as a valid avenue for people with a music business.
  • Being diverse with your styles of music when licensing.
  • Money potential in licensing.
  • The five kinds of placements.
  • What the most favored nations clause means.
  • The two contracts: a sync license and a master license.
  • What a one-stop shop refers to.
  • Giving away rights to administer your songs, not giving ownership of your music.
  • Potential income streams that this could provide for musicians thinking about it.
  • Michael’s approach to licensing; all about consistent placements.
  • Understanding the different types of libraries.
  • Quality libraries and how it works.
  • Hear more about Michael’s 4 step process he takes each song through.
  • And so much more!

 

Links Mentioned in Today’s Episode:

Michael Elsner — http://www.michaelelsner.com/Home.html

Michael on LinkedIn — https://www.linkedin.com/in/michaelelsner/

Michael on Twitter — https://twitter.com/michaelelsner

Michael on Youtube — https://www.youtube.com/channel/UC4Hhg45THp8l6zkih-Wo19g

The 4 Step Plan to Licensing Success E-book — https://www.mastermusiclicensing.com/ebook-offer

Mar 18, 2019
The Nuts & Bolts of Tour Production, Finances & Live Show Business, Pt. 2 - SMS035
27:01

Welcome back to the Savvy Musician Show. Today on the podcast we continue with part two of our interview with John B. Webster, an accomplished tour set designer and builder. In this episode, we continue our conversation about the layering effect that you can achieve by systematically introducing light, color, and haze onto the stage. John explains how to increase the theatricality of your productions to ensure an impactful ending to your show. He sheds light on the safety implications of using pyro on stage and cautions us against those elements that are best avoided and those that should be used sparingly.

For those who favor a romantic atmosphere, John B gives pointers about the types of objects that effectively create that vibe on stage. We discuss the practicality of using LED technology and then jump to the all-important topic of finances. As any successful entrepreneur would do, he reminds us how crucial it is to stay within the budget and to keep tabs on what you are spending on each effect. We learn how lucrative merchandise sales can be on tour and that it’s never too late to adjust a stage element that isn’t working for you. We talk about the visibility of artists during a show and John B. dishes out some helpful tips in this regard. Tune in to hear it all! 

 

Key Points From This Episode:

  • How to create a layering effect in your productions
  • Ensuring that your show builds up to a grand finale.
  • How and when to use pyro.
  • Why it is important to always consider safety first!
  • Using candelabras and candles to create a mood.
  • Making the most of LED technology.
  • Respecting your budget.
  • Profiting from merchandise sales.
  • Optimizing your visibility on stage.

 

Links Mentioned in Today’s Episode:

John B. Webster — https://johnbwebsterdesign.com/

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Pulp Fiction — https://www.imdb.com/title/tt0110912/

Shopify — https://www.shopify.com/

Gene Simmons — https://twitter.com/genesimmons

Mar 11, 2019
The Nuts & Bolts of Tour Production, Finances & Live Show Business Pt. 1 - SMS034
25:47

Today we get a glimpse into the behind-the-scenes functions involved in set and tour production. Having worked with artists such as Joni Mitchell and k.d. Lang, we are fortunate to have John B. Webster, better known simply as John B, with us today. He is going to share a bit about how he managed to land such impressive gigs and his philosophy that keeps all doors open.

He touches on the nitty-gritty of set design, including the creative process and the importance of keeping the type of venue in mind. Those on a tighter budget would be delighted by his brilliant tips for introducing striking design elements, all available from your local Home Depot. We further talk about the effects of lighting and color on stage and hash out the difference between a fogger and a hazer. Tune in to find out what else you can do to put up a spectacular show.

 

Key Points From This Episode:

  • Friends can be valuable contacts.
  • Never burn bridges in relationships.
  • Set design starts with a meeting with the artist.
  • 3D CAD programs can be used to sketch set designs.
  • Design elements must fit different venues.
  • Banners are user-friendly, convertible and inexpensive.
  • Digital printing has made logo printing much cheaper.
  • Use mylar foil and lights to create atmosphere.
  • Colored lights work well on screen door mesh. 
  • Make friends with the light guy at the venue.
  • Uses hazers rather than foggers.
  • Lighting and music must correspond.
  • Identify your primary color lights and communicate it.
  • Create a story with your music.

 

Links Mentioned in Today’s Episode:

Displays2Go — https://www.displays2go.com/

John B. Webster — https://johnbwebsterdesign.com/

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

The Tragically Hip — http://www.thehip.com/

k.d. Lang — https://www.kdlang.com/

Diana Krall — http://www.dianakrall.com/

Joni Mitchell — http://jonimitchell.com/

The Barenaked Ladies — https://www.barenakedladies.com

The Tenors — https://www.tenorsmusic.com/

Jane Siberry — https://www.janesiberry.com/

Vectorworks — https://www.vectorworks.net/

Stereophonics — https://stereophonics.com/

Nightwish — http://nightwish.com/en

Mar 04, 2019
Secrets of Spotify: Case Study On How to Increase Monthly Listeners & Revenue - SMS033
34:04

Today on the show we are joined by Dave Powers from the band MountainCity. Dave and his wife, Tara, formed the band as a folk and country duo a few years ago and have managed to grow their following and revenue impressively since then. In our conversation, Dave shares the ways in which he has approached these tasks on the different online platforms and the strategies that have helped him take the band to where they are today.

We discuss a lot about Spotify and how to get onto the important playlists on the streaming platform. Dave even shares some extra special tactics that have helped them get millions of listens and a steady source of passive income. We talk systems and spreadsheets, generosity, guerrilla marketing, and building mutually beneficial relationships in the business. For this and a whole lot more, be sure to join us today!

 

Key Points From This Episode:

  • A little bit about Dave and his band Mountain City.
  • How Dave has approached growing on Spotify.
  • Reaching out to people with playlists on the platform.
  • Understanding Spotify’s algorithms and how to use them.
  • Intentionality and the tracking of your systems.
  • Guerrilla marketing and reaching out to strangers.
  • Generosity and helping others through your network.
  • Doubling down on relationships and solidifying your listens.
  • How payment works on streaming platforms.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

MountainCity — https://mountaincitymusic.com/

Jeff Walker — https://jeffwalker.com/

Spotify — https://www.spotify.com

Airtable — https://airtable.com/

Feb 18, 2019
The Art & Science of Stage Design, Pt. 2 - SMS032
22:14

Hey everyone and welcome back to the Savvy Musician Show! In this episode, we dive into Part Two of our conversation with Matty Chirichillo, as he tells us about touring, the music industry, and putting together a great show. Matty is a DJ, Songwriter, Music Producer and Production Manager/Systems Engineer at Pure Joy Productions.

After covering some important topics in Part One of our interview with Matty, today we are jumping in and discussing hiring the right people according to your budget, funding your tour, organizing transport, and much more. Matty’s enthusiasm and young expertise is so inspiring and we are sure you will find a few of gems in our conversation that you can apply to your own career. For all this and more be sure to join us!

 

Key Points From This Episode:

  • Putting together a skeleton crew for a great, low cost tour.
  • Considering different ways of funding a tour and its expenses.
  • Figuring out salaries and the going rates for different roles.
  • The vehicle, the driver and the laws around these.
  • Hiring a visual artist and the video and projection aspects of a show.
  • Matty’s last little piece of advice to our audience.
  • And much more!

 

Links Mentioned in Today’s Episode:

Matty Chirichilo — https://www.linkedin.com/in/mattchirichillo

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Facebook For Musicians Mini Course — http://facebook4muscians.com/

BVRLY — https://bvrlymusic.com/

Excel — https://products.office.com/excel

Eagles — https://eagles.com/

Airtable — https://try.airtable.com/

Feb 04, 2019
The Art & Science of Stage Design, Pt. 1 - SMS031
25:07

Welcome back to the show everyone. Today we are joined by Matty Chirichillo who is here tell us all about how to put together a successful tour and all the different aspects that go into this. Matty has worn a lot of hats at his young age, having toured with the Eagles amongst other big names, traveled the world as a DJ, and worked in studio as a producer and musician. In this first part of the conversation, we cover Matty’s early years and how he got into the music industry. Matty then breaks down the logistical aspects of touring and offers tons of great advice for accounting, merchandise, and who to hire. The conversation continues in part two, so stay tuned for that too!

 

Key Points From This Episode:

  • Some background on Matty, his work and area of expertise.
  • Where to start when planning a first tour.
  • Tour accounting and Matty’s own tips for this endeavor.
  • Tickets, merchandise and logging all these numbers before paying anybody.
  • The different roles and people you need to take along.
  • And much more!

 

Links Mentioned in Today’s Episode:

Matty Chirichilo — https://www.linkedin.com/in/mattchirichillo

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Facebook For Musicians Mini Course — http://facebook4muscians.com/

BVRLY — https://bvrlymusic.com/

Excel — https://products.office.com/excel

The Eagles — https://eagles.com/

Airtable — https://try.airtable.com/

 

Jan 21, 2019
From 0 to 20k Per Month in Music Sales Without Touring - SMS030
18:40

Welcome back to the Savvy Musician Show. Today on the podcast we are going to be talking about using Facebook as a platform and the strategies Leah has used that have led to some amazing results lately. Since implementing these strategies, Leah has gone from zero dollars, zero fan base, no knowledge about business or the music industry whatsoever, all the way to making $20,000 a month in music sales.

Inside this episode, we will go over exactly how Leah did this, especially as a recording artist who doesn’t tour, which is absolutely unheard of! Stay tuned as we go over how to build your culture, why you cannot ignore Facebook as a platform, and how to micro-niche down to let your brand stand out. So to jump into the savvy side of Facebook, stay tuned to today’s episode!

 

Key Points From This Episode:

  • The reason behind why Leah chose not to go on tour.
  • What motivated Leah to become a savvy musician.
  • Understanding that there is no cheap trick or tactic to success.
  • Why it is important to build a culture around your music.
  • Micro-niching down in order to stand out in a saturated industry.
  • Importance of having a congruent brand across all platforms.
  • Why knowing your audience is a precursor to your marketing strategies.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah McHenry — https://leahmusic.net/

Leah on Twitter — https://twitter.com/LEAHthemusic

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Facebook For Musicians Mini Course — http://facebook4muscians.com/

Jan 07, 2019
Behind the Scenes of a Profitable Tour with Martijn Westerholt - SMS029
36:29

Welcome back, everybody! On the show today we have Martijn Westerholt from the symphonic metal band, Delain. Martijn is here to tell us all about his experiences as a successful full time touring musician over the last two decades. We chat about his early career and former bands before discussing the set up with Delain. From there Martijn unpacks what goes into a tour for him and the band and what the process looks like from start to finish.

Through the interview, our guest is kind enough to offer advice to those only starting out on this type of venture and then compare it with the more seasoned set up that he has with his work currently. Martijn offers great advice on staging a spectacle, conquering new markets and the value of having a strong team to work with. He also gets into some financial advice and the best use of earnings when trying to build a future as a touring band. For a great conversation with an experienced professional, be sure to listen in!

 

Key Points From This Episode:

  • A little about Martijn and his current band Delain.
  • The song writing process for Delain.
  • Some of the accomplishments of which Martijn is most proud.
  • Planning for the future and focussing on building support.
  • Thinking about the idea of conquering countries and picking the right markets.
  • The importance of spectacle and putting on a great show.
  • Presenting yourself appropriately on stage in accordance with the music.
  • The order in which Martijn goes about planning a tour.
  • Why you should find good people to sell merch and work the sound desk.
  • Where to invest your earnings when you are starting out.
  • Maximizing profit from live shows and cutting costs.
  • Doubling down and selling more merchandise.
  • And much more!

 

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Martijn Westerholt — https://www.discogs.com/artist/254736-Martijn-Westerholt

Within Temptation — https://www.withintemptationrecordings.com

Delain — http://www.delain.nl

Orphanage — https://www.metal-archives.com/bands/Orphanage/778

Nightwish — https://www.discogs.com/artist/215663-Nightwish

Rammstein — https://www.discogs.com/artist/11771-Rammstein

Dec 17, 2018
How to Quit Your Day Job and Play Music Full-Time, Pt. 2 - SMS028
25:29

Welcome back to the Savvy Musician Show and the second part of our conversation with Daniel Coates about going full time with your music career. Daniel travels and performs around the world as Suntara and in this segment we will continue our foray into how he made this a viable and profitable venture. We chat about capturing live shows on video and how Daniel uses this footage, and we get into taking a leap of faith to find your audience. Daniel also expresses his gratitude for his family who are always on the road with him before we think about the exponential growth of musicians following their dreams and finding their own magical way in the world. For all of this and much more, be sure to tune in!

 

Key Points From This Episode:

  • The volunteer who films all of Daniel’s shows for his promotional use.
  • Taking the risk before you can see the whole path.
  • Daniel’s target audience and hitting it out of the gate.
  • Building an audience out of a look alike profile.
  • Daniel’s family’s involvement and the inspiration and motivation they give him.
  • The ripple effect of following your dreams.
  • Reconciling the calling for spiritual music and the business and marketing side of things.
  • Using your own micro-niche and building events and experiences out of that.
  • The power of retargeting and following up on interest.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Daniel Coates — http://www.suntaramusic.com/about/

Suntara Music — http://www.suntaramusic.com/

Suntara on Facebook — https://www.facebook.com/suntaramusic/

Eventbrite — https://www.eventbrite.com/

Dec 03, 2018
How to Quit Your Day Job and Play Music Full-Time, Pt. 1 - SMS027
23:43

In this episode of the Savvy Musician Show, we are joined by Daniel Coates from our very own Savvy Community. Daniel is a great example of someone who has taken some of the lessons we teach at the academy and applied them to making a living from what he loves, his music.

Daniel is here to tell us all about how he did this and the unique way in which he applied these lessons to his own model and ambitions. We chat about the time leading up to his full-time career switch and how he then managed to make the change to an international touring musician. Daniel explains his live shows and the marketing strategy that goes into planning these. He also gets into life on the road with his family and how he has built this into his career. For an inspiring conversation with someone who has successfully created a viable music career, be sure to tune in!

 

Key Points From This Episode:

  • A little bit of Daniel’s backstory and how he made the switch to full-time musician.
  • The defining moment that forced Daniel to make his own way.
  • Daniel’s advice to someone trying make a living from their art.
  • Some information on Daniel’s live show and what it involves.
  • Daniel’s basic marketing strategy for getting people to attend his events.
  • The things Daniel tweaked to start making a profit from his music.
  • Touring with family and making that work on the road.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Daniel Coates — http://www.suntaramusic.com/about/

Suntara Music — http://www.suntaramusic.com/

Suntara on Facebook — https://www.facebook.com/suntaramusic/

Eventbrite — https://www.eventbrite.com/

Nov 19, 2018
Savvy Musician Show - What is Windowing Should You Try It - SMS026
27:43

In this episode of the Savvy Musicians Show, Leah will be talking about windowing and its usefulness as a launch strategy. First off, Leah unpacks exactly what windowing is and how it has traditionally been used in the film industry to try and maximize revenue for films across platforms.

She then looks at who in the music industry the strategy might be applicable to and why you would actually consider employing it in the first place. From there she unpacks some of the fundamental pros and cons of windowing and how to navigate these for best results. The last part of the episode is spent examining Leah’s own experiences with this strategy, in her current album launch cycle. For a great and informative exploration of the idea and its utility, be sure to tune in!

 

Key Points From This Episode:

  • What is windowing? And looking at how it has been used in the film industry.
  • Who can successfully use windowing as a strategy?
  • Basic pros and cons of windowing your album launch.
  • The importance of communication and framing your choices to your fans.
  • Considering piracy and losing revenue across platforms.
  • Setting expectations and preparing for the unexpected.
  • Leah’s own experiences with windowing in her current launch cycle.
  • Why Leah has now chosen the accelerated windowing strategy for herself.
  • Hitting six figures for the launch and revenue goals for the rest of the year.
  • Exposure over windowing in building a following.
  • Leah’s challenge to those looking to build a bigger audience.
  • And much more!

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Nov 05, 2018
How to Run a Successful Facebook Group for Your Music Brand - SMS025
36:53

Welcome to the Savvy Musicians Show! This is the podcast that will help you get your music and career to where you have always dreamed it could be. In this episode, we are dealing with a fundamental part of running your brand in the current climate and that is how to utilize a particular area of social media, namely Facebook Groups. Things have changed over the years across social media platforms and the current system and algorithm on Facebook have resulted in a downturn for the use of Pages due to lack of reach and natural growth.

This has led many businesses to turn to groups as a way to build community, connection and ultimately revenue. We chat about naming your Group, the ins and outs of running it, content selection, moderation and much more. The episode rounds out on the topic of turning group members or groupies into customers and ultimately making money. So join us for the first episode of this series and get your music brand growing and blossoming today!

 

Key Points From This Episode:

  • The move away from Pages towards Groups on Facebook.
  • Why should you have a Facebook Group for your music brand?
  • The algorithmic changes that Facebook has implemented recently.
  • The real purpose of starting a group on Facebook.
  • Naming your Facebook Group around the culture of your music brand.
  • How to run, limit and contribute to your Facebook Group.
  • Laying out rules and making sure members see them.
  • What to post and how to select content.
  • The exciting new ‘watch party’ feature for Groups.
  • Allowing others to post and moderately these.
  • Turning groupies into customers, email lists and funnels.
  • And much more!

 

 

Links Mentioned in Today’s Episode:

Leah — https://leahmusic.net/

Savvy Musician Academy — https://savvymusicianacademy.com/

Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/

The Super Fan System Elite Program http://www.callsma.com/

The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/

Mark Zuckerberg — https://www.facebook.com/zuck

George Bryant — https://www.linkedin.com/in/gebryant

The Lord of the Rings https://www.tolkien.co.uk/product-category/the-lord-of-the-rings/

Enya — https://enya.com/

Buffer — https://buffer.com/

Meet Edgar — https://meetedgar.com/

Oct 22, 2018
How I’m Using Spotify Ads for a 6-Figure Album Launch - SMS024
20:34

If you’re a musician who has been looking for clarity on how to approach Spotify, this episode is for you. Listen as Leah creates a Spotify Ad and highlights the features the platform offers artists to market their music. 

 

Important Things To Remember

- If you want to target multiple countries, you’ll need to purchase multiple ads.

- Different audiences are on different platforms.

- Always try to focus your ad to a granular audience.

- Record your own audio for you ad. Put some energy into it!

- Utilize Facebook Pixels by directing people to your website.


Revisit the Highlights

01:00 - Submitting a Song To A Playlist

02:30 - The Goal of Streaming Sites

04:00 - Spotify Targeting

05:40 - Spending Minimum

06:25 - Building the Ad

08:15 - Targeting Your Audience

14:15 - Making an Audio File for Your Ad

17:15 - Directing People to your Website

Oct 08, 2018
87K in One Month, Pt. 2 - SMS023
28:08

Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K.  In this episode Leah continues to break down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.

Important Things to Remember

- When someone wants a product, they feel like they need it.

- Remember the 5 Calendar phases.

- You don’t have a launch day, you have a launch month.

- Use Google Sheets and Airtable to keep you organized.

- Make sure someone takes ownership of each task.

- Pick a platform with a clean mobile experience.

 

Revisit the Highlights

03:12 - Creating a Need  

09:34 - The 5 Calendars

17:20 - Observations

25:00 - Delegation

Sep 24, 2018
87K In One Month, Pt. 1 - SMS022
40:17

87K in 1 months - Part 1 SMS022

Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K.  In this episode Leah breaks down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.

IMPORTANT THINGS TO REMEMBER

  • When choosing a platform, make sure they accept Paypal.
  • Create scarcity by providing limited edition items.
  • Make it all about the fan
  • Make sure your platform supports Facebook Pixels

 

REVISIT THE HIGHLIGHTS

09:09 -  Why This Campaign Was Different
11:24 -  The Purpose of Funding.
12:25 -  Giving Less Options
22:23 -  Informing your Fanbase.
32:20 -  Facebook Pixels

Sep 10, 2018
How Health and Fitness Affect Your Music Goals - SMS021
28:10

How Health and Fitness Affect Your Music Goals - SMS021

When you study the habits of successful people, you’ll notice there are a few habits they all seem to share. One of those habits is a lifestyle that focuses on mental and physical health. In this episode Leah talks about how pursuing health can teach us lessons that will extend into the way that we approach our business and our music careers.

Important things to remember

 

  • Statistically, successful people are health conscious people.
  • Your instincts run counter to achieving fatigue.
  • Progress doesn’t happen until you feel like you are ready to give up.
  • Even olympic athletes have coaches.

 

Revisit the highlights

 

02:10 - Health Habits of Millionaires

04:36 - Mental Challenges in Health and Business.

07:19 - Meaningful Resistance

15:12 - Reactions to Fatigue

17:39 - Pushing through Pain

18:30 - Coaching

Call SMA

Jul 23, 2018
Finding Your Voice with Brett Manning, Pt. 2 - SMS020
57:32

Brett is one of the worlds most sought after vocal coaches, largely because of his uncanny ability to “see with his ears,” and instantly invent exercises that get astounding results. His client list contains winners of the world’s most prestigious vocal awards, including the Doves, the CMA Awards, and yes, the Grammys.

In Part 2 of this interview, Brett and Leah talk about the difference between amateurs and professionals. 


Important Things to Remember

  • Amateurs take tips. Pros train with a plan.
  • If you want to be paid more, you need to increase your skill.
  • You find the notes through flow, not force.
  • Expose. Involve. Upgrade.
  • Amateurs practice just until they get it right. Pros practice until they never get it wrong.
  • First is mechanics, then muscle memory, then music.

Revisit the Highlights 

01:00 - Why Coaching Matters
05:00 - Having A Business Mindset
07:13 - Focus on What Matters.
12:21 - The Importance of Singing like Yourself.
15:20 - Three Overlapping Circles that Guide Your Training.
20:40 - Getting Permission from your Audience.
23:00 - When You Don’t Have A Coach.
24:14 - Quick Vocal Tip
30:44 - Building Trust with Your Audience.
34:04 - Singing is Mental
37:17 - Finding Results.

Jul 09, 2018
Finding Your Voice with Brett Manning, Pt. 1 - SMS019
57:14

Pt 1: Finding Your Voice with Brett Manning

Brett is one of the worlds most sought after vocal coaches, largely because of his uncanny ability to “see with his ears,” and instantly invent exercises that get astounding results. His client list contains winners of the world’s most prestigious vocal awards, including the Doves, the CMA Awards, and yes, the Grammys.

In Part 1 of this interview, Leah and Brett talk about what it really take to be consistently great singer.

Important Things to Remember

  • Motivation is crap. Drive is unstoppable.
  • The resistance that tries to stop you is the things that strengthens you.
  • If you have to strain to hit a note, you won’t get it right.
  • Positive thinking is not effective without a plan.
  • If you never lose you are never getting better.
  • The more technique you have, the more loose and reckless you can be.
  • A competitive singer is trying to find a song to show off their voice. An artist is trying to find their voice to show off a song.

Revisit the Highlights

03:32 - Developing Your Brand as a Singer.
05:45 - Humility is the Key to Learning.
13:22 - The Drive to Conquer Your Mountain.
20:20 - Common Lies about Vocalists.  
28:23 - Finding Meaningful Victories.  
28:45 - Leveling up Your Skill Set.
37:56 - Being Dangerously Interesting, not Technically Interesting.
41:37 - What it Means To Sing with Soul

Jun 25, 2018
When Your Music Ads Become Profitable with Brian Judy - SMS018
19:31

When Your Music Ads Become Profitable with Brian Judy

 

Brian Judy is the man behind behind Delta-S. He makes dark electronic music that focuses on storytelling and character building. He has found that the best way to find your audience and create moving music is to embrace what makes you unique.  

 

Things to remember

 

  • You only know what to do if you know who you are.
  • Be confident in what you make, what it represents and why people should listen.
  • Music is meant for other people and to impact the world.
  • Identify what you music is about, make it excellent, then identify your audience.

 

Revisit the highlights:

 

03:50 - How to Stand Out
07:00 - Break though with Facebook ads
08:53 - Finding your Niche
10:11 - Collaborating with Fans
12:00 - How Superfans Change You
13:35 - Music is not for ourselves
15:35 - Tools that help stay organized

Jun 11, 2018
Selling Your Music Confidently with Ben McGarvey - SMS017
30:55

Ben McGarvey makes Folktronic music under the name Minute Taker. His music career started out the traditional way - playing shows and flirting with record labels. After joining the Savvy Musician Academy, he learned how to build his career online. Now he’s selling records and seeing his online engagement grow. In this interview Leah and Ben talk about focusing ads, data mining, the necessity of marketing and how marketing can build your confidence.

Important things to remember:

 

  • Ask your fans who they think your music is inspired by and use that information to target your ads.
  • Data mining helps you read your audience's mind so that you can build the perfect ad.
  • Perseverance and research is the key to success.


Revisit the highlights:

 

00:20 - Minute Taker

04:20 - The Goal is to Share It

07:21 - Social Media Growth

11:00 - Superfan System

12:38 - Data Mining

18:22 - Focusing your marketing.

May 29, 2018
What is Branding & How to Stay Motivated with CJ Ortiz - SMS016
59:03

Metal Motivation with CJ Ortiz


For nearly 20 years, CJ Ortiz has been consulting individuals and organizations on achieving, improving, communicating, and packaging their visions. Metal Motivation is about maximizing all that you are, and all that you can do, for a purpose greater than yourself and doing it with a metal mindset.

 

Important Things To Remember:

 

- Branding is idea driven. It’s when ideas take form.

- To stay motivated, stay focused on your motive.

- It’s not enough to be talented. You need to be relentless if you want to reach and sustain your success.

- Differentiate or Die

- Most people fail because they don’t stick to the fundamentals.

 

Revisit the Highlights:

 

05:29 - Branding

07:50 - How To Get Motivated.

13:39 - Developing Self Control.

19:05 - The Old Music industry Is Dead.

36:24 - Understanding Social Media

45:31 - The Fundamentals

May 14, 2018
Crowdfunding Planning Guide - SMS015
42:36

Crowdfunding Planning Guide

Lack of funds has always been a concern for musicians. In the past, artists tried to fix that problem by getting the attention of record labels. Now you can raise your own capital, involve your fans in the process, and not sacrifice your art or your profits. It is possible to launch and execute a successful crowdfunding campaign. All you will need is a strategy and determination.


Important things to remember:

  • Crowdfunding is not just about the funds. It is a marketing tool.
  • When crowdfunding, consider costs for merchandise, fees and shipping.
  • Crowdfunding is not charity. It is a transaction.
  • Average contribution is response to an email is higher than responses to other forms of communication.
  • Consider doing a prelaunch video.
  • You need an audience, a project, a budget, a plan, and campaign assets.

 

Revisit the highlights:

04:14 - Why you should crowdfund.
10:38 - How to know if you are ready.
24:15 - Deciding on your funding amount.
28:58 - Picking your platform.
31:59 - Fixed or flexible funding?
34:49 - Picking the perks of the offer.
36:30 - Delegating tasks.
38:31 - Campaign assets.

www.savvymusicianacademy.com/crowdfunding

May 07, 2018
How To Be A Better Performer with Live Performance Coach Lang Bliss - SMS014
52:00

Lang was trained in live performance when he worked for a company just out of high school. Since then, he has accumulated over 30 years of experience working in the music industry.
He's played, sung and shared the stage with artists such as Grammy and Dove award winners Michael W. Smith, Rich Mullins, and Michael McDonald to name a few. 
His involvement in the Rock, Pop, Country and CCM music industries, has included work as a songwriter for BMG publishing, and as an artist with BlissBliss which brought the label their first #1.

 

Important things to remember:

 

  • If people only connect to the song, you won’t build a following. They have to connect to you.
  • Preparation creates confidence.
  • Audiences respond. Artists initiate.
  • “The song is the script.”


Revisit the highlights:

 

06:40 - Speaking your audiences language.

18:42 - Common Mistakes Made on Stage.

21:49 - Dealing with Stage Fright.

25:55 - How does this Apply in a Digital Format?

30:20 - Audience Expectations.

30:58 - Making Live Videos more Engaging.

33:47 - Working with Personas

36:52 - Necessary Mindset Changes.

Apr 29, 2018
How To Build A Massive Email List - SMS013
52:06

If you are looking to build a fanbase and turn your music into a career, having a email list is a necessity. The great thing about an email list is that it helps you to break free from the algorithm and agendas of the social platforms. With a good email list, you have a direct connection to your audience that no one can take from you. In this episode Leah talks with her launch specialist, Garrett Gamble, about how to build an email list that works for you.

 

Important things to remember.

 

  • Email allows you to have direct contact with your fans without having to consider algorithms.
  • Your fans love you, but they love themselves more.
  • The goal is to build a mutually beneficial relationship with your fans.
  • Why guess when you can ask?

 

Revisit the highlights.

 

18:10 - How to Build Email Anticipation.
31:00 - Industry Standards For Open Rates.
36:23 - Bad Subject Lines.
40:18 - Giving people more than music.

Apr 23, 2018
The Business Behind Cruise Ship Music Festivals with Andy Levine
 - SMS012
27:31

Interview: Andy Levine.

Andy Levine is the founder and CEO of Sixthman, the industry leader in themed destination events that focuses on building fan communities through unique vacation experiences. Sixthman breaks down the walls between artists, heroes, partners, and their passionate fan bases by creating exclusive, interactive, and intimate environments on board. Sixthman has produced theme cruises with Kid Rock, John Mayer, Lynynrd Skynyrd, KISS, Jillian Michaels, Barenaked Ladies, Lyle Lovett, Sister Hazel, Patty Griffin, Train, 311, Zac Brown Band, VH1, Graceland, and dozens more. Sixthman was named the #1 fasted growing travel company by INC 500 Magazine in 2011 and the #87th overall fastest growing company in America.

 

Important Things to Remember.

 

  • If you work with your hands, rest with your brain. If you work with your brain, rest with your hands.
  • Make your fans feel seen and heard.
  • Take such good care of your guests that they come back and bring friends with them.  

 

Revisit The Highlights.

 

02:47 - The Importance of Community and Culture.

09:49 - How Does a Band Play A Cruise?

14:40 - Seven Checkpoints for Building an Experience.

21:39 - Building an Immersive Experience.

Apr 16, 2018
3 Biggest Mistakes Musicians Make on Facebook - SMS011
19:17

3 Biggest Mistakes Musicians Make on Facebook

 

If you aren’t using Facebook to build your fanbase then you are missing out. Facebook can be a powerful tool that helps you find your fanbase. If that hasn’t been your experience then you are probably trying to figure out what you are doing wrong.
You need to figure out what you are missing so you can fix them immediately. That’s why Leah walks you through three common mistakes she sees musicians make on Facebook.   

 

Things to Remember

 

  • Put a link in your personal profile that leads other to your professional profile.
  • Google does not spider your personal page.
  • You can’t use Facebook Ads with a personal profile.
  • Brand continuity established trust between yourself and your audience.
  • Build a community and culture around your music.
  • Posting is all about quality.

 

Revisit the Highlights

 

00:42 - Using your personal profile.

09:19 - Using outdated graphics.

12:23 - Promoting your music in all posts.


Visit the blog to get a free PDF that will show you how to move people from your personal page to your professional page.

Apr 09, 2018
Student Interview: Ty Richards - SMS010
34:31

Student Interview: Ty Richards

 

Ty Richards is a father and graphic designer from Austin, TX. Last year he went from having a few Facebook friends to being on the college radio charts.  In this interview Leah talks to Ty about what works, what hasn’t worked, the difficulties of playing live and how to be the most effective with what little time we have.

IMPORTANT THINGS TO REMEMBER:

 

  • “You have to market in a different way than you normally communicate as an artist. It has to be super clear.”
  • “You aren’t a victim to where you are at. It’s easier to connect with fans than it’s ever been.”
  • “Don’t wait for the stars to align, work with what you have.”
  • “Take in notes in the form of a ‘to do list.’ Take actionable notes.”

 

REVISIT THE HIGHLIGHTS

 

05:15 - Performing Live

07:30 - Benefits of going small.
13:00 - Finding and nurturing your audience.  
17:00 - The Payoff
20:00 - The New Music Business

24:19 - Limitations can guide you

Apr 02, 2018
Why I Deleted My Soundcloud Account - SMS009
10:40

Why I Deleted My Soundcloud

 

There are an endless amount of social media accounts that an artist could create in order to connect with their audience. It’s tempting to throw yourself on all of them and hope for the best. Odds are that strategy hasn’t given you the return that you were hoping for. There’s a reason for that. Not all Social Media is created equal.

 

Important things to remember:

  • Having a large number of listens do not necessarily equal sustainability.
  • Make sure you are getting more than you put in.
  • Aim for quality not quantity.
  • Reviews are great social proof.

 

Revisit the highlights:

02:56 - Do everything purposefully.

04:34 - Return on Investment.

05:25 - Social Proof.

06:37 - How to get social proof.

 

Visit the blog to find tips on getting more social proof.

Mar 26, 2018
How I Manage My Time and Seasons - SMS008
27:27

As an independent musician, you are responsible for your own success. There’s much more to do than just write and record your music. You also have to consider your marketing, your branding and your content creation. In order to handle your growing music career and still keep your personal lives in order, you will need to have a plan.

Important Things to Remember:

 

  • You can’t do all things at all times. Work in seasons.
  • Be mindful of how often you are context switching.
  • Get help with things outside of your zone of genius.  
  • Don’t delegate your marketing. It needs to be an accurate representation of who you are.

 

Revisit the Highlights:

01:30 - Beat the Mental Game

11:04 - Balance is a Myth

13:45 - Quarterly Focus

17:12 - Delegating

22:17 - The 80/20 Rule

Mar 19, 2018
Real Artists Don't Starve by Jeff Goins - SMS007
39:28

Real Artists Don’t Starve

Some people think it’s “bad” to mix money and art, and those people are wrong. Why should artists need to suffer in order to create “real” art? We’re here to challenge the starving artist stereotype that has stunted our persistence and creativity as artists.

In this episode, Leah walks us through her favorite highlights from Jeff Goin’s book ‘Real Artists Don’t Starve’ and shows us that it is possible to make both art and money.  

Important Things To Remember:

- Everyone deals with imposter syndrome.Successful artists ignore it.  

- Art needs an audience. In order to be found, you must be findable.

- Marketing contains a relevant platform, relevant message, relevant                 offer, relevant audience.

- “The thriving artist understands that business is part of art and                      money is something an artist must master”

- If you don’t value your work, no one will.

- Digital sales are not limited to music.

 

Listen to the Highlights:

07:35 - Becoming an Artist

10:40 - Creative influence

12:10 - Be stubborn

17:52 - Practice in Public

22:08 - Promote Your Work

24:57 - Marketing

28:19 - Money

30:31 - Diversify Income Streams

Mar 15, 2018
Is This the Facebook Apocalypse for Musicians? - SMS006
46:41

Some are saying the new Facebook algorithm is a blow to brands that they may not recover from. It sent companies and content creators into a frenzy. Are these reactions justified? In order to figure out exactly how we should react to the changes, we need to look closer at the reasons for the change, and how to use those changes to our benefit.  

 

Important things to remember.

  • Facebook is a business that wants it’s users to have a more enjoyable experience. When people have an enjoyable experience they are more likely to engage.
  • Facebook’s new values show you what to do and what not to do if you want your posts to be seen.
  • Make sure your feed is a mix of scheduled and spontaneous posts.
  • “Your brand is what other people say about you when you're not in the room.” - Jeff Bezos
  • An email list is the most reliable way to make sales, and give you more control over how often you connect with your fans.
  • The fortune is in the follow up.

 

Catch the highlights.

3:23 - Facebook as a Business

5:45 - Navigating through facebook’s new values

13:16 - How the new algorithm has helped increase sales

16:57 - Things to stop doing

23:20 - Things to start doing

27:20 - Building a culture around your music

32:25 - Building a Facebook group around your culture

35:38 - Train your following to click the “See First” button

36:40 - Email lists

Mar 07, 2018
Find Your Niche - The Difference Between Failure & Success - SMS005
15:45

If you are trying to sell to everyone, you are probably selling to no one. The best way to make a big impact is to start small. That’s why in this episode Leah walks you through one simple strategy to help you find your niche. 

Important things to remember:

• The way to build an audience is to focus on a micro niche.

• Your niche should be something that already exists.

• The best way to go big is to start small. If you don’t get narrow, you will get lost.

• The goal is to be accurate, not creative.

 

Revisit the Highlights:

01:19 - Why you need to find your niche

06:07 - What a niche is not.

09:32 - How knowing your niche helps you target your audience.

12:18 - How to know if you’ve found the right niche.

Feb 26, 2018
Top 10 Social Media Tools for 2018 - SMS004
39:34

There are hundreds, maybe thousands, of tools out there that you could be using to help you take control of your online music career. In order to control your music career, you need to organize it. Knowing which tools to use and how to use them is imperative. These tools can help save you time, money and a lot of grief.


Important Things To Remember:

 

  • Marketing is making what you are doing predictable, repeated and scalable.
  • Have some social media posts planned, but leave room for spontaneity.
  • Post more selfies. People want to know who you really are.
  • Let people into your process.
  • Your fans are expert marketers. They will tell you what they want.

 

Listen to the List:

 

07:47 - Canva - For graphics and design

09:47 - Adobe Spark - Create video graphics for social

10:44 - Post Planner - Find, Plan and Post social content

15:27 - Facebook Live - Let your fans into your life.

17:57 - Facebook Pages App - Manage your page on the go.

19:43 - Facebook Polls - Ask your fans what they want.

22:51 - Evernote - Organize your notes

24:46 - Dropbox - Store and backup your work

29:00 - Mailchimp - Organize your email list.

33:00 - Getemoji.com - Get emojis that grab people’s attention.

 

Feb 23, 2018
How I’m Planning a Multiple 6-Figure Music Year - SMS003
27:29

Nobody feels like waking up before the sun to go to the gym but when you make a decision and then follow through, eventually you see the results. The same can be said about your music career. If you wait on inspiration to plan the business side of your music career, you’ll be waiting a long time and you’ll be broke even longer. That’s why Leah walks you through WHY you should plan, and also HOW you should plan while using her own music career as the example.

 

IMPORTANT THINGS TO REMEMBER

  • Get help!  You can’t (and shouldn’t) do it all on your own. Get help with graphics and web design. Get help with your merch.
  • Your revenue goals should make you uncomfortable.
  • Set your goals and reverse engineer them to give you your daily action steps.
  • Writing your plan down gives you vision and motivation.
  • Big goals create actions, actions create progress, progress makes your business happen.

 

Why take time to plan?

3:25 - Get direction and a clear path.

4:33 - Every Action must have clear purpose. (even experimenting)

5:00 - Keeps you motivated.

6:00 - We need a target

6:34 - We need a big goal.

 

How should we plan?

7:55 - Set annual

9:12 - Setting revenue goals.

  • The  goal should make you uncomfortable.

14:05 - Set project goals.

18:00 - Set release goals.

18:45- Setting quarterly goals.

  • Turn quartly goals into a to-do list.

 

Helpful tools to help you get organized:
- Evernote, for notes on the go.

- Asan, for team management.

- Google sheets and Google Docs for planning and budgeting.

 

Feb 08, 2018
The 6-Figure Music Map, Pt. 2 - SMS002
30:39

Once you’ve nurtured your culture and mastered your free traffic, it’s time to start building your Fan Generation and Engagement Machine. The beautiful thing about this machine is that it works while you hang out with your kids and it works while you sleep. You still have work to do, but now you have help. Just like any other machine, all the parts are important and they go together in a specific order. 

IMPORTANT THINGS TO REMEMBER :

  • The Fan Generation and Engagement Machine functions best once you’ve mastered your Artist Identity Infrastructure.
  • Focus on the superfans. They will keep your music sustainable by putting their money where their mouth is.
  • An email list is an asset and is worth money.
  • Retargeting helps target people who have already shown interest in you but may have been distracted or busy the first time they came across you.

Revisit the highlights:

3:50-  Fan Generation And Engagement Machine

9:15 - Paid Traffic

  • Don’t pay for traffic if you haven’t mastered free traffic.

9:50 - Facebook Ads.

13:00 - Retargeting

  • Most people need to see things multiple times before they take action.

16:45 - Email Marketing.

  • Think of email marketing as relationship marketing.

18:41 - Copywriting

  • Using written words to motivate people to act! This includes headlines, email titles, and social media posts. How do you use your words to motivate people into action?

22:35- Artist Identity Infrastructure recap.

 

Feb 07, 2018
The 6-Figure Music Map, Pt. 1 - SMS001
34:27

Making a record and putting it on the internet doesn’t guarantee that anyone will discover it. By finding your micro niche and nurturing your culture, you can help stack the odds in your favor. By building a culture and nurturing your fanbase, you can use social media to find a group of super fans that are enthusiastic and loyal. All of these things can create a music career that is scalable and sustainable. But how does that actually work? Feeling lost? That’s why we made you a map. You can find that map here.

 

IMPORTANT THINGS TO REMEMBER.

  • All of the steps mentioned work together and have a specific order. Try not to get impatient. Take one step at a time, and do each step well before moving to the next step.
  • A handful of passionate fans is more impactful (and profitable) than lots of lukewarm fans.
  • Social Media is meant to build your culture and your community. Remember that people come for the product, but they stay for the community.  
  • Branding is more than a logo. It is a consistent culture across all social platforms.

 

Revisit the highlights:

0:00 - Introduction.

4:00 - Why the Sustainable Music Map?

4:40 - First things first. Quality music.

  • It seems obvious, but it needs to be said.

6:35 - Finding your  micro niche.

  • It’s better to be a big fish in a small pound.

15:10 - Utilizing free traffic.

  • Don’t pay for traffic until you master free traffic

22:58 - Importance of building culture.

  • The difference between success and failure lies in how you develop your culture.

24:00 - Branding

  • It’s who you are and what your music represents. Consistency matters.

26:25 - Launching Online.

  • Who are you launching to? Does anyone know you exist?

30:30 - Artist Identity Infrastructure.

  • All of these points are imperative for building you artist identity. This is the foundation you build your house on.
Feb 06, 2018