Marketing O'Clock - Digital Marketing News

By Cypress North

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Subscribers: 44
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Episodes: 437

Description

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

Episode Date
AI Hits the Aisles: Perplexity & ChatGPT Roll Out Smarter Shopping
Dec 01, 2025
Filtered to Perfection: Google Gets On-Brand
Nov 24, 2025
Brand New Ad-ditions to Google Shopping Ads
Nov 17, 2025
Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way
Nov 10, 2025
No Tricks, Just Treats. Ghoul-gle Merchant Center Rolls Out Updates for Merchants.
Nov 03, 2025
Atlas(t)... A New Browser Has Come Along. Introducing ChatGPT Atlas
Oct 27, 2025
Hide or Seek: The ‘Sponsored Results’ Update is Here
Oct 20, 2025
YouTube Finds Its Pulse — and It’s Beating for Brands
Oct 13, 2025
New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402
Oct 06, 2025
Google Ads Subtracts Individual Ad Labels From the SERPS
Sep 29, 2025
The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools.
Sep 22, 2025
Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns
Sep 15, 2025
Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info
Sep 08, 2025
Loyal-Tea: New Google Ads Features are Steeped in Rewards
Sep 01, 2025
Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers
Aug 25, 2025
Cart-iologist: Google Ads Examines Your Data Heartbeat
Aug 18, 2025
Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists
Aug 11, 2025
Ai Max is Making Headlines….Really Long Headlines
Aug 04, 2025
Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max
Jul 28, 2025
Add to CartGPT: The Future of Shopping... for a Fee
Jul 21, 2025
Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery
Jul 14, 2025
Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town
Jul 07, 2025
Study Abroad… Match. New Broad Match Experiments Coming to Google Ads
Jun 30, 2025
AIring our Grievances with New AIO/AI Mode Search Console Reporting
Jun 23, 2025
Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386
Jun 16, 2025
Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More
Jun 09, 2025
Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived
Jun 02, 2025
All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements
May 26, 2025
CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382
May 19, 2025
pAId Search Will Never Be the Same. Google Ads Announces AI Max
May 12, 2025
Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads
May 05, 2025
Ch(Ad) GPT? Internal Docs Hint at Future Advertising
Apr 28, 2025
GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case
Apr 21, 2025
BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding
Apr 18, 2025
DESKover What’s Coming to Google.com
Apr 11, 2025
April Showers "Bing" New Audience Signals and more Microsoft Updates
Apr 04, 2025
We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax.
Mar 28, 2025
AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs.
Mar 21, 2025
A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives.
Mar 14, 2025
Google Search (AI)n't What It Used To Be. Introducing AI Mode.
Mar 07, 2025
Google Ads’ Headline Change Incite(link)s Fury from “Some” Advertisers.
Feb 28, 2025
Google Ad(d)s AI Humans
Feb 21, 2025
Nav-er A Dull Moment. Google Ads is Cracking Down on LPs
Feb 14, 2025
Google Ads is “Displaying” Around With New Demand Gen Features
Feb 07, 2025
Keeping It 100. Unpacking Google's PMax Negative Rollout.
Jan 31, 2025
TikTok Ban Paused. App Lives to Scroll Another Day.
Jan 24, 2025
The Clock is TikToking. App Could Be Banned in the U.S.
Jan 17, 2025
Meta’s (Community) Note to the World: Fact-Checkers are Out
Jan 10, 2025
Google Ads Offers a Brand-Aid for Brand Exclusions in PMax Shopping Inventory.
Jan 03, 2025
The 2024 Clockscars
Dec 27, 2024
On the Second Day of Christmas, Google Ads Served to Me: 2 Ads from the Same Advertiser for One Query.
Dec 20, 2024
Love at First Order. A New Discount Type Arrives in Merchant Center.
Dec 13, 2024
Google Search in the Lurch? What Changes in User Behavior Could Mean for the Search Engine's Future
Dec 06, 2024
JUST SAY anNOtation. Page Annotations for iOS to Take Search Volume from Publications
Nov 29, 2024
A New POV. Views is Now The Primary Metric for Meta Creators
Nov 22, 2024
The Missing Link? Google Tests Linked Callout Assets Under Headlines
Nov 15, 2024
A New Search Engine Has Entered the ChatGPT
Nov 08, 2024
Mind Your Own Business Links. Google Ads Rolls Out New Asset type.
Nov 01, 2024
Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities
Oct 25, 2024
Keeping You POASted On Gross Profit Optimization in Google Ads
Oct 18, 2024
The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview.
Oct 11, 2024
AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out.
Oct 04, 2024
TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok
Sep 27, 2024
Accentuate the Positive… PMAX is Getting Negatives
Sep 20, 2024
eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display
Sep 13, 2024
BInG Updates Coming to Microsoft Advertising
Sep 06, 2024
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers
Aug 30, 2024
I Think The Apple's Rotten Right to the [August 2024] Core [Update]
Aug 23, 2024
Advertisers Can Now Get More METAculous With Audience Controls
Aug 16, 2024
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search
Aug 09, 2024
Are you reADy for it? Reddit launches its Lead Gen Era
Aug 02, 2024
C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All.
Jul 26, 2024
The Final Note… Google Search Notes Are Officially Dead
Jul 19, 2024
Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings
Jul 12, 2024
We’re Marketing O’Clock & We Approve this (Synthetically Created) Message. Google Ads Updates Political Ad Policies.
Jul 03, 2024
Google Ads (Mis)Spells Out Brand New Keyword Updates
Jun 28, 2024
Google Ads crEDITS Payment Options for Advertisers
Jun 21, 2024
Apple Doesn’t Fall Far From the ChatGPT. Introducing Apple Intelligence.
Jun 14, 2024
Google AIn’t Over(view). How Google is "Improving" AI Overviews.
Jun 07, 2024
A Glimpse Behind the SERPtains: Google Search Documents Leaked
May 31, 2024
Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements
May 24, 2024
Google I/O 2024
May 17, 2024
Site Reputation (Google's Version). New Abuse Policy Is Rolling Out.
May 10, 2024
The March 2024 Core Update Kept Rollin' Rollin' Rollin' Rollin' & SEOs Don't Know What They're Gonna Do Now
May 03, 2024
Ain't No Party Like a Third Party 'Cuz Third Party Cookies Won't Stop (in 2024)
Apr 26, 2024
New Ad Intents Formats Make No (Ad)Sense
Apr 19, 2024
Creators are Setting Up Shop With New YouTube Shopping Features
Apr 12, 2024
Our Comment-ary On Google’s Latest Test
Apr 05, 2024
Nothing Really (For)Matters Anymore In Google Ads
Mar 29, 2024
Forum Better or Worse? Google is Rebranding Perspectives to Forums
Mar 22, 2024
Elon aXes Likes, Reposts, & Replies from the Feed
Mar 15, 2024
Keep Your “Pause” Off Our Ad Groups, Google Ads!
Mar 08, 2024
Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax.
Mar 01, 2024
Making ConSense Out Of Google’s Consent Mode V2 Announcements
Feb 23, 2024
End of (Web) Story. Google Pulls Back on Web Story Placements.
Feb 16, 2024
(Enhance)Meant to Be. Microsoft Ads Announces Enhanced Conversions & Other Updates Just In Time for Vday.
Feb 09, 2024
All The Single Headlines. Google Ads Announces Single Headline RSAs & Other Search Creative Updates
Feb 02, 2024
Conversation stA(I)rter. Google Ads’ AI-driven Conversational Experience Rolls Out
Jan 26, 2024
Immoral Support | Google Ads Advertisers are Fed Up With Customer Service
Jan 19, 2024
New Story oVERGEneralizes Google (and SEOs) Impact on the Web
Jan 12, 2024
That’s the Way the Cookie Crumbles | Chrome’s Third-Party Cookie Phase Out Has Begun
Jan 05, 2024
SERPiously? Test Shows the Ability to ADjust Ad Copy from Google Results Pages
Dec 29, 2023
The 2023 Clockscars
Dec 27, 2023
A stream come true? YouTube announces fewer (and longer) ads on TV
Dec 22, 2023
Farewell, Partner! Google Ads Lets Accounts with Reps Opt Out of Search Partners
Dec 15, 2023
Uncut Gemini. Google Hopes New AI Model Is How They Win The AI Race
Dec 08, 2023
Stylin’ and Profilin’ - New Ric(h) Results Will Give You More Flair
Dec 01, 2023
OpenAI RetAIns Sam Altman After Board Shake UP
Nov 24, 2023
This is Not(e) A Drill. Google is Testing Notes on Search Results
Nov 17, 2023
Here I am … Grok You Like A Hurricane
Nov 10, 2023
We Never Saw Them(e) Coming! Search Themes for Pmax are in Beta
Nov 03, 2023
Google Ads unveiLS A new money grab
Oct 27, 2023
Google Deskover | Google’s Latest Test Will Feed Your Computer’s Google Home Page
Oct 20, 2023
Life of the (First) Party! Google Ads Data Manager is Announced
Oct 13, 2023
Reddit’s New targeting Features Get an Upvote from Advertisers
Oct 06, 2023
Microsoft Advertising gAIns New Generative AI Features
Sep 29, 2023
Shanking the Cushions - Google Exec Admits to Bid Increases To Hit Quarterly Goals
Sep 22, 2023
Toking Shop: eCommerce is Finally Coming to TIkTok
Sep 15, 2023
We Can’t (URL) Contain Our Excitement! URL Rules are Coming to PMax
Sep 08, 2023
Best Digital Marketing News Show - The Episode
Sep 01, 2023
Awww could've Guessed That Google Released The August 2023 Core Update
Aug 25, 2023
Spilling the Discover tea Demand Gen Will Take Over For Discovery Campaigns
Aug 18, 2023
FAQ-ing Changes | Google Cleans Up Search Results Act with Rich Consequences
Aug 11, 2023
Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage
Aug 04, 2023
X Marks the Flock? Twitter Rebrands to X
Jul 28, 2023
Money, Money, Money Must Be Funny In a Twitter User’s World
Jul 21, 2023
Hangin’ On By A Thread Is Meta’s Latest Social Media Platform Here To Stay?
Jul 14, 2023
Tweet to Exist | Twitter's Restriction Bites Non Logged In Users
Jul 07, 2023
Talk A:Bout A Revolution YouTube Thumbnail Testing To Start Next Year
Jun 30, 2023
Just-in Fields - Looker Studio & GA Reporting Is Now Less Bearish
Jun 23, 2023
Let’s Get Reddit To Rumble! Boost Conversions With Reddit’s Latest Advertising Products
Jun 16, 2023
The Apple On Your Eye & Privacy Updates soon to ‘Manifest’ from WWDC23
Jun 09, 2023
The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience.
Jun 02, 2023
recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023
May 26, 2023
Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief
May 19, 2023
Old McDonald Had a BARD, E I E Google I/O
May 12, 2023
Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024
May 05, 2023
Mo Money Mo Problems. Notorious M.E.T.A. Overspends Ad Set Budgets
Apr 28, 2023
It's Not Your iMAGInation | Google Announces New AI Search Engine
Apr 20, 2023
Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model
Apr 14, 2023
No More Flying Blind. Musk Makes Twitter Algorithm Open Source
Apr 07, 2023
(Blue) Check Yourself Before You Wreck Yourself | Twitter Blue is Now Available Globally
Mar 31, 2023
The Good, the Bard, and the Ugly. Google’s AI Chatbot Has Arrived
Mar 24, 2023
Google Ads & You: Perspectives from an Agency, Xoogler & Googler
Mar 23, 2023
We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads
Mar 16, 2023
Gone in 90 Seconds Meta Allows for Longer Reels & More Updates
Mar 10, 2023
A Brand (Exclusion) New Day for Pmax. Google Ads Announces Long-Awaited Features.
Mar 03, 2023
Performance Max Deep Dive With Mike Ryan | Marketing O'Talk
Feb 28, 2023
Pull Out Your Blue Checkbook Meta Verified Rolls Out… For a Price
Feb 24, 2023
There’s a lot HappenBing at Microsoft Advertising - Breaking Down Updates & Announcements
Feb 17, 2023
BomBARDed by AI Chatbots in the SERPs
Feb 10, 2023
Type A(ccount) Negative | Google Ads Rolls Out Account Level Negatives
Feb 03, 2023
Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023
Jan 27, 2023
2022 Google Search Update Deep Dive With Glenn Gabe | Marketing O'Talk
Jan 26, 2023
Our FEEDback on What's Coming Next for Google Merchant Center
Jan 20, 2023
Drop It Like It’s Shop | Instagram Drops The Shopping Tab From The Nav
Jan 13, 2023
Auto-Appalled! Google Ads Sets New Precedent on Auto-Applied Recommendations
Jan 05, 2023
Bird’s-Eye Views. Twitter Rolls Out View Counts for Tweets.
Dec 29, 2022
We Like You! We Really Like You! Presenting the 2022 Clockscars.
Dec 28, 2022
Google Recr(E)EATs their Quality Rater Terminology
Dec 23, 2022
Merry Content-mas! New "Content Ideas" are present in Search Console
Dec 16, 2022
To Infinite Scroll & Beyond! | Google now has a New Desktop Experience
Dec 08, 2022
A (Web)Sight (Conversion) for Sore Eyes. Twitter Ads Announces Long-Awaited New Features.
Dec 02, 2022
Inside Barry Schwartz | Marketing O'Talk On What Makes The Most Prolific SEO Journalist Tick
Nov 30, 2022
New Features and Ad Formats Coming to LinkedIn? You Better B2Believe It!
Nov 24, 2022
Talkin’ Shop. Search Console Helps Merchants Keep Tabs on Google Shopping Listings.
Nov 18, 2022
EXCLUSIVE Content is Now Available With Instagram Subscriptions
Nov 11, 2022
An Audience of None Google Ads’ Similar Audiences are being "Replaced"
Nov 03, 2022
Personalization Takes (My Ads) Center Stage
Oct 28, 2022
No More Clicking Site (Name) Unseen. Google Introduces Site Names for Search.
Oct 21, 2022
Looker? I Barely Know Her! Data Studio is Now Looker Studio
Oct 14, 2022
What’s Up, Doc? Document Ads Arrive on LinkedIn
Oct 06, 2022
Keep Calm and #SearchOn, What You Need to know from Google's Annual Search Event
Sep 29, 2022
Ass(et) Backwards. Google Ads Extensions are Getting a New Name.
Sep 23, 2022
Algorithm & Blues. Goodbye HCU, Hello September Core ‘22.
Sep 16, 2022
Giving crEDIT Where Credit is Due. Twitter is (Finally!) Working on an Edit Button.
Sep 08, 2022
Keep Your Friends Close and Your Followers Closer. Twitter Circle Launches Around the Globe.
Sep 01, 2022
SEO Has Come HelpFull Circle With Helpful Content Update
Aug 26, 2022
Retail As Old As Time. New TikTok Shopping Ads Are A Thing Of Beauty.
Aug 19, 2022
Google Ads Baby, Has New Text They Can Handle, So Head on Over To Their Discovery Ads Channel
Aug 12, 2022
Global Site Tag? VinTAGe! So Adorable! The New Google Tag is Rolling Out.
Aug 05, 2022
Video Killed the Instagram Star. Creators Petition to Make Instagram Instagram Again.
Jul 29, 2022
Smooth Scaling for Ad Creative: Introducing Google Ads Creative Studio
Jul 21, 2022
Flipping the Bird: Musk Backs out of Twitter Deal
Jul 15, 2022
This One Time at Brand Camp… Twitter Sticks Branded Likes in Ad Offerings
Jul 07, 2022
Flexible TikTok Ads Attribution Windows Open New Doors for Advertisers
Jul 01, 2022
Is This Write? Twitter Releases Notes for Long Form Content
Jun 24, 2022
Bing Makes a (Buy) Direct Hit on Google Shopping
Jun 17, 2022
The Best is Yep to Come. Ahrefs Announces New Search Engine.
Jun 10, 2022
In-Cider Information on the Rumored Apple Search Engine
Jun 03, 2022
The Long & the Short(s Ads) of Everything Announced at Google Marketing Live
May 27, 2022
The Twitter Takeover Drama Heats Up... No Bots About It.
May 20, 2022
Google's My Ad Center Lets You Bid Sensitive Categories ADieu
May 13, 2022
Introducing Twitter Circle. The Bird Continues to Play aRound With New Features.
May 06, 2022
Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.
Apr 29, 2022
Tag Me In! Tag Your Favorite Products On Instagram
Apr 22, 2022
Google: Into the Multi-search
Apr 15, 2022
New Ad-itude! Shiny New Ad Formats Arrive on Twitter
Apr 08, 2022
Search Goes Down in the DMs. Twitter Adds Keyword Search to Direct Messages.
Apr 01, 2022
Marketing O'Talk: Performance Maxterpiece! Creating, Optimizing, & Reporting Performance Max Campaigns.
Mar 29, 2022
Advantage: A METAphor for Automation
Mar 25, 2022
Marketing O'Talk: GA is 4sing You to Switch to the New Version. How to Get Started in Google Analytics 4 Today.
Mar 23, 2022
You Were 4warned! Google to Sunset Universal Analytics.
Mar 18, 2022
The UTMost Joy! New Parameters Coming to GA4
Mar 11, 2022
It's A Web Story, Baby Just Say Yes! New Ecommerce & Lead Gen Tools Coming To Web Stories.
Mar 04, 2022
Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations
Feb 25, 2022
Just call it Andro. Android Removes it's Cross-App Advertising ID
Feb 18, 2022
Buying Guise? We Aren't "Buying" Google's New Mobile Search Test
Feb 11, 2022
Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max
Feb 04, 2022
What a ClusterFLoC. Google's New Interest Targeting Is a Major Topic(s) of Conversation
Jan 28, 2022
Full of BILLogna- Proposed Legislation Attempts to Ban “Surveillance Advertising”
Jan 21, 2022
Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports
Jan 14, 2022
Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine
Jan 07, 2022
New Year, New Me(ta Ads) & The 2021 Clockscars
Dec 31, 2021
Microsoft Advertising eXandrs their Offerings With New Acquisition
Dec 23, 2021
Thank You, Thank You(Tube) Very Much! Creators Have a Burning Love for New YouTube Features
Dec 17, 2021
A Picture Worth 1,000 Clicks? Google Ads is Bringing Image Extensions to a Computer Near You.
Dec 09, 2021
Gap Analys-ish: YouTube "Improves" Search Insights & Adds Content Gaps
Dec 03, 2021
In Pod We Trust: Self-Serve Podcast Ads Arrive on Spotify
Nov 25, 2021
Lessen the CamPAIN. Google Ads Overhauls Experiments
Nov 18, 2021
Business in the Front, Pain in the Back. Google My Business is now Google Business Profile
Nov 12, 2021
Performance Max: Beyond the Keyworddome
Nov 05, 2021
Re(d)actions to All the SiliCON Valley News
Oct 29, 2021
To Be Continuous... Google Mobile Search Results
Oct 22, 2021
The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads
Oct 14, 2021
A-Ten-Hut! New Google Ads Budget Report(ing) For Duty
Oct 08, 2021
Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere
Oct 01, 2021
Page Amongst the Machine: Google Launches Advertiser Pages
Sep 24, 2021
Summertime, and the Algo's Crazy: Glenn & Lily on the Mic with MOC
Sep 22, 2021
Episode 192: ReTERM of the Google Ads Search Queries
Sep 17, 2021
Microsoft Advertising Settles the (Optimization) Score: Unpacking September Microsoft Announcements
Sep 10, 2021
RIP ETAs (2016 - 2022) Temporarily in Our Accounts but Forever In Our Hearts
Sep 03, 2021
h1 Whatever Google Wants /h1 - Unpacking the Title Tag Drama in the Google SERPs
Aug 27, 2021
The 2021 State of PPC: What's Working Hard (or Hardly Working) in Google Ads & Microsoft Advertising
Aug 23, 2021
A LinkedIn Debut: Reviews About You! LinkedIn Launches Ratings & Reviews for Profiles
Aug 20, 2021
Here ToData, Gone Tomorrow: Google Advertisers (Temporarily) Gifted With Full Search Term Reports
Aug 13, 2021
First (Target) Impressions: Microsoft Decorates Ad Accounts With New Features
Aug 06, 2021
A Look Behind The SERPtains: Google Now Shows Why Sites Rank
Jul 30, 2021
Marketing O’Talk: Digital Marketing Reporting and Analytics
Jul 27, 2021
Three Strikes & You’re Out! Google Ads Plays Hardball With Advertisers
Jul 23, 2021
Fly Away, Fleets! Twitter Closes the Book on Story-Like Posts
Jul 16, 2021
SERPrise! Multimedia Ads Arrive in Microsoft Advertising
Jul 09, 2021
The Cookie Won't Crumble Until 2023 | Google's 3rd Party Cookie Phase-Out Goes Back In The Oven
Jul 02, 2021
Marketing O'Talk: Essential PPC Tools for Advertisers
Jun 30, 2021
Audio(s) Clubhouse? Spotify & Facebook Launch New & Improved Social Audio Spaces
Jun 25, 2021
Insights for Sore Eyes: Search Console Insights Help Marketers See Performance Clearly
Jun 18, 2021
Apple’s Mail Privacy Protection Feature Fails to Deliver for Email Marketers
Jun 11, 2021
Live From Your Office, It's Google Marketing Live!
Jun 04, 2021
LinkedIn's Eventful New Ad Type is Virtually Impossible to Ignore
May 28, 2021
Google Smart Shopping Campaigns: The (Smart) Advertisers' Guide to Structure, Optimization, & Reporting
May 25, 2021
Google I/O 2021: Breaking Down Every I/Ota of News for Marketers
May 21, 2021
Cut the Crop: Social Media Managers Rejoice Over Twitter's Mobile Image Announcement
May 14, 2021
Click It & Ticket. Hosts Can Now Charge Admission for Twitter Spaces
May 07, 2021
APPsolutely Controversial: iOS 14.5 Rolls Out
Apr 30, 2021
Microsoft ADS (A Lot of) New Features for Advertisers
Apr 23, 2021
Marketing O'Talk: Video Ads & Facebook Campaign Import Coming to Microsoft Audience Network
Apr 21, 2021
5 Stars for Google's New Algo Update: The Product Review Update
Apr 16, 2021
Express Yourself (& Your Search Data): RegEx Arrives in Google Search Console
Apr 09, 2021
You, You, You “Auto” Know About Microsoft Advertising’s New Features
Apr 02, 2021
Talkin' 'Bout My Lead Generation: Tips, Tricks & Tactics For Lead Gen Ads
Mar 30, 2021
Zero Clicks, Lots 0' Drama: A Look at New SERP Data
Mar 26, 2021
Don’t Bug Out! Google Ads Smart Matching May Just Be a Test
Mar 19, 2021
Pinterest Premiere(s) New Features For Advertisers
Mar 12, 2021
Creators Can Charge Followers for Content with Twitter's Super New Feature
Mar 05, 2021
Filling The Funnel(s): A Conversation on Marketing To The Different Funnel Stages
Mar 01, 2021
Recommendation Accepted: Google Optimizes the Partners Program
Feb 26, 2021
Google’s New In-SERP Forms Take a Lead From Social Ad Platforms
Feb 19, 2021
Microsoft Advertising Bids Adieu to Manual CPC
Feb 12, 2021
Cut It Out! New YouTube Feature Lets Users Clip Videos
Feb 05, 2021
Microsoft Advertising's New Extension Filters Out the Competition
Jan 29, 2021
Marketing O'Talk: A Look Back on 2020's 'Significant' Google Ads Changes & How to Set Yourself Up for Success in 2021
Jan 27, 2021
Oh Boy(cott)! New Data Reveals the Impact of Facebook Ads
Jan 22, 2021
Advertisers Veri-fy-ered Up Over New ID Requirements In Google Ads
Jan 15, 2021
Ask and You Shall Receive: Google Question Hub Now Available in the US
Jan 08, 2021
The Right (of) Passages & The 2020 Clockscars
Jan 01, 2021
Apple’s New Privacy Change Rocks Facebook Advertising To The Core
Dec 25, 2020
Marketing O'Talk: Google Passages: How SEOs & Content Creators Can Thrive w/ Passage-Based Ranking
Dec 22, 2020
Images uSERP Google: New Test Features Interactive Search Results
Dec 18, 2020
Bah Humbug! Scroogle Core Update Leaves Webmasters Feeling Not So Merry
Dec 11, 2020
The Last Gmail in the Coffin. Google Ads is Unsubscribing from Gmail Campaigns
Dec 04, 2020
Snippet, Snippet Good? Google Links to Multiple Third-Party Sites in Featured Snippets
Nov 27, 2020
Marketing O'Talk: Google's Web Stories. The Webmasters Guide to Building, Tracking, & Optimization
Nov 25, 2020
To the App Window to Your Twitter wall. Y'all Fleet Fleet Twitterusers.
Nov 20, 2020
Check Your (Core) Vitals. Page Experience To Become A Google Ranking Signal in 2021
Nov 13, 2020
The Company (Engagement) You Keep: LinkedIn Introduces Company Engagement Report for Advertisers
Nov 06, 2020
A Moment of Clarity for Webmasters. Microsoft Launches Clarity Analytics.
Oct 30, 2020
Passage Interference: Google May Rank Sections of a Page 1st & Goal in the SERPs
Oct 23, 2020
Let's Get Analytical. Google Analytics 4 Has Arrived.
Oct 16, 2020
Marketing O'Talk: Roundtable Discussion of LinkedIn Ads Strategies, Myths, & Advertising Opportunities - Bonus Episode
Oct 13, 2020
Rage Against the Machine Learning: Google Ads Announces Performance Max Campaigns & Automated Insights
Oct 09, 2020
Use(r) Protection: Cloudflare Launches Privacy-First Analytics to Rival Google - Ep 142
Oct 02, 2020
We Kid You Not: YouTube Puts New Emphasis on Age-Appropriate Content - Ep. 141
Sep 25, 2020
Fai-Retails Do Come True: In Market Audience for Google Shopping Campaigns - Ep. 140
Sep 18, 2020
Microsoft Finds the Missing Link for Advertisers. LinkedIn Social Targeting Has Arrived - Ep. 139
Sep 11, 2020
Marketing O'Talk: Roundtable Discussion of Google Ads September Updates - Bonus Episode
Sep 04, 2020
Microsoft Advertising Giveth, Google Ads Taketh Away - Ep. 138
Sep 04, 2020
Shop The 'Bewk. Enhanced Shopping Experiences Launch on Facebook & Instagram - Ep. 137
Aug 28, 2020
Admission Accomplished. Facebook Helps Businesses Host Ticketed Virtual Events - Ep. 136
Aug 21, 2020
The Limit DOES Exist! Twitter Allows All Users Limit Replies to Tweets - Ep. 135
Aug 14, 2020
Instagram Stops Being Polite & Starts Getting Reels - Ep. 134
Aug 07, 2020
Lead Generation Forms for Hard Quora Prospecting - Ep. 133
Jul 31, 2020
Hulu Ad Manager: Making Your TV Ad Streams Come True - Ep. 132
Jul 24, 2020
Hackers Gonna Hack. Twitter Attack on Blue Checkmarks. - Ep. 131
Jul 17, 2020
Get Rich Or Die Testin’. Google’s Rich Results Test Is Out Of Beta - Ep. 130
Jul 10, 2020
Blame it on the A-A-A-Algorithm. Facebook to Favor Original Reporting in News. - Ep. 129
Jul 03, 2020
Microsoft Addresses CamPAIN Points for SMBs, Launches Free Digital Marketing Center - Ep. 128
Jun 26, 2020
Speak now or forever hold your Tweet. - Ep. 127
Jun 19, 2020
Don't hate the Bitmoji. Hate the Game. A look at Snap's Latest Play. - Ep. 126
Jun 12, 2020
Say I Do: LinkedIn's Big Engagement Announcement - Ep. 125
Jun 05, 2020
Chalk it up to Page Experience: Google Announces Upcoming Ranking Factor. - Ep. 124
May 29, 2020
Don't Shop Believing. Facebook Launches Shops for Small Businesses. - Ep. 123
May 22, 2020
All the hubub about Bing News PubHub - Ep. 122
May 15, 2020
Search Results MAY Vary. Google's Latest Core Update - Ep. 121
May 08, 2020
Log In Losers, We're Going Shopping. Shopify Launches Shop App - Ep. 120
May 01, 2020
The Shop Heard 'Round the World. Google Shopping to Feature Organic Listings - Ep. 119
Apr 24, 2020
Build YouTube Videos From The Ground Up. Some Assembly Required. - Ep. 118
Apr 17, 2020
Amazon Product Targeting Helps Merchants Hit The Bullseye - Ep. 117
Apr 10, 2020
Facebook Gets Series-ous About Video Content - Ep. 116
Apr 03, 2020
Back That Asset Up. Better Reporting for Google App Campaigns - Ep. 115
Mar 27, 2020
Choose Your Own Ad Venture With LinkedIn Conversation Ads - Ep. 114
Mar 20, 2020
Reddit’s Trendy New Ad Unit Lets Brands Takeover Search Tab & Popular Feed - Ep. 113
Mar 13, 2020
Don’t Call Them Stories. Twitter Lets Users Share Fleeting Thoughts - Ep. 112
Mar 06, 2020
This is Not A Drill. Bing Webmaster Tools Hammers Out Awl New Features - Ep. 111
Feb 28, 2020
Lights, Camera, New Conversion Actions in Google Ads - Ep. 110
Feb 21, 2020
Partners In Crime? Google Partners Forces Sales Initiatives on Agencies - Ep. 109
Feb 14, 2020
You've Got Sale(s). Shopping Ads Coming To Gmail - Ep. 108
Feb 07, 2020
Byte sized videos are back. New 6-second app grows from Vine's old roots. - Ep. 107
Jan 31, 2020
And Now, our Featured Snippet Presentation. Deduplication of Google's Organic Listings. - Ep. 106
Jan 24, 2020
New SERPs who dis? Google updates desktop experience. - Ep. 105
Jan 17, 2020
Paging all Brands: Use Bing Pages to control your presence in the search results - Ep. 104
Jan 10, 2020
Google Ads is sliding out of your DMs. Message extensions are no more. - Ep. 103
Jan 03, 2020
Presenting the Clockscars - Our year end awards show + this week's news - Ep. 102
Dec 27, 2019
I’m with the banned. Instagram won’t allow certain products for branded content. - Ep. 101
Dec 20, 2019
Marketing O’Clock - Weekly Digital Marketing News Trailer
Dec 16, 2019
Google’s Publisher Center is Big News for News Makers - Ep. 100
Dec 13, 2019
Search Console Got the Message. A Message Panel Arrives for Webmasters - Ep. 99
Dec 06, 2019
Bid farewell to blind smart bidding. Top bidding signal reporting is here. - Ep. 98
Nov 29, 2019
Google wins the popular vote with new political ad policies. - Ep. 97
Nov 22, 2019
The Need for Page Speed. Google to Reward Fast-Loading Sites. - Ep. 96
Nov 15, 2019
Advertisers are gifted with YouTube Shopping Ads - Ep. 95
Nov 08, 2019
The news aBERT Google's New Update - Ep. 94
Nov 01, 2019
It’s about time! By Conversion Time Reporting welcomed to Google Ads - Ep. 93
Oct 25, 2019
Administrative Assistance: New Tools For LinkedIn Admins - Ep. 92
Oct 18, 2019
The User Generation. Google Shopping Displaying User Images In Review Results - Ep. 91
Oct 11, 2019
You’re It! Share Your Tags With The Google Tag Manager Community Template Gallery - Ep. 90
Oct 07, 2019
Programming Note - This Week Only - The Show Is Moving To Monday (with a Big Announcement)
Oct 04, 2019
Shop 'til You Drop Your Phone. Pinterest's New Shop the Look Ads Feature Multiple Products - Ep. 89
Sep 27, 2019
New YouTube "Key Moments" may unlock additional search exposure for creators - Ep. 88
Sep 20, 2019
NoFollow No More? Google Announces Link Attribute Changes - Ep. 87
Sep 13, 2019
Weight No More: Google Organic Search Ranking Factor Survey Results Are In - Ep. 86
Sep 06, 2019
Tis the Seasonality: New Bid Adjustments are Coming to Google Ads
Aug 30, 2019
Google Ads (sort of) Standardizes Bidding Delivery - Ep. 84
Aug 23, 2019
Clicks Half Empty - Less Than Half Of Google Searches End With a Click - Ep. 83
Aug 16, 2019
Google Trips Has Departed. Google Maps For Travel Now Arriving. - Ep. 82
Aug 09, 2019
Google Ads Close Variants Roll Out To Phrase & Modified Broad Match Types - Ep. 81
Aug 02, 2019
Introducing Microsoft Advertising Experiments. More Testing Campaigns, Fewer Testy Advertisers - Ep. 80
Jul 26, 2019
Demographics & Audiences Make Their Way To Google Search Ads - Ep. 79
Jul 19, 2019
New Facebook Monetization Solutions Make Cents For Content Creators - Ep. 78
Jul 12, 2019
'Bot Time: Robots Exclusion Protocol Becomes Official - Ep. 77
Jul 05, 2019
Google Text Ads Take A Test Ride On The Carousel - Ep. 76
Jun 28, 2019
Pinterest’s ‘Complete The Look’ Pushes E-commerce Efforts Closer to Checkout - Ep. 75
Jun 21, 2019
What The 2019 Internet Trends Report Means For Marketers - Ep 74
Jun 14, 2019
News & Health Sites Targeted In Google’s June 2019 Core Update - Ep. 73
Jun 07, 2019
Off The Clock: Alexandra Suazo
Jun 04, 2019
Favicons Gone Wild - Ep. 72
May 31, 2019
A Landscape Move for IGTV - Ep. 71
May 24, 2019
What You Need To Know From Google Marketing Live - Ep. 70
May 17, 2019
The New Facebook Video Algorithm - Ep. 69
May 10, 2019
Off The Clock: Kirk Williams
May 07, 2019
Bing Ads Becomes Microsoft Advertising - Ep. 68
May 03, 2019
What Slowed Growth in Paid Search Spending Means For You - Ep. 67
Apr 26, 2019
Facebook Ad Manager Gets A Facelift - Ep. 66
Apr 19, 2019
A Major Google De-Indexing Bug And More Facebook Ad Controls - Ep. 65
Apr 12, 2019
Facebook's Ad Library Now Catalogs More Than Just Political Content - Ep. 64
Apr 05, 2019
Off The Clock: Kyle Pucko
Apr 02, 2019
Goodbye Google AdWords Editor, Hello Google Ads Editor - Ep 63
Mar 29, 2019
Deep Dive: Shoppable Ads on Google Images
Mar 26, 2019
Insta Carte Blanche - Ep. 62
Mar 22, 2019
Off The Clock: Eric Enge
Mar 19, 2019
Actionable New Metrics For Facebook Ads - Ep. 61
Mar 15, 2019
Deep Dive: Facebook’s Campaign Budget Optimization Migration
Mar 12, 2019
Picture This: Google Images Adds Ads - Ep 60
Mar 08, 2019
Off the Clock: Joe Martinez
Mar 05, 2019
Video Plays Its Way Into Google Responsive Display Ads - Ep. 59
Mar 01, 2019
Deep Dive: Pay for Conversions in Google Ads
Feb 26, 2019
Even more Google My Business innovation - Ep. 58
Feb 22, 2019
Off The Clock: Rae Dolan
Feb 19, 2019
Google Assistant Ad Delivery - Ep. 57
Feb 15, 2019
Deep Dive: Reddit Ads Updates
Feb 12, 2019
Facebook Ad Targeting - Ep. 56
Feb 08, 2019
Off The Clock: Jon Henshaw
Feb 05, 2019
Facebook, Instagram, Whatsapp messengers integrated - Ep. 55
Feb 01, 2019
Deep Dive: Google Responsive Display Ads
Jan 29, 2019
Reddit Ads Updated - Ep. 54
Jan 25, 2019
Off The Clock: Akvile DeFazio
Jan 22, 2019
Newspack by Google launched - Ep. 53
Jan 18, 2019
Deep Dive: 2019 Digital Marketing Trends
Jan 15, 2019
Repost Instagram On Multiple Accounts - Ep. 52
Jan 11, 2019
Off The Clock: Casie Gillette
Jan 08, 2019
Facebook CTA Stickers Added in Stories - Ep. 51
Jan 04, 2019
Instagram Update Changes Scrolling Direction - Ep. 50
Dec 28, 2018
Pay For Conversions in Google Ads – Ep. 49
Dec 21, 2018
Facebook Search Ads Are Back - Ep. 48
Dec 14, 2018
Tumblr’s New Policy & Marketing – Ep. 47
Dec 07, 2018
Join The Facebook Watch Party - Ep. 46
Nov 30, 2018
Bing... Expanding Your Expanded Text Ads & Much More - Ep. 45
Nov 21, 2018
Your New Tool To Help Build a More Modern Website & Much More – Ep. 44
Nov 16, 2018
Advanced Analytics for Facebook & Insta - Marketing O'Clock Ep. 43
Nov 09, 2018
Save Your Organic Traffic - Marketing O'Clock Ep. 42
Nov 02, 2018
New Audience Targeting On Bing, Facebook Attribution & Much More - Marketing O'Clock Ep. 41
Oct 26, 2018
New Product Pins On Pinterest, Facebook Portal Data Collection & Much More – Marketing O’Clock Ep. 4
Oct 19, 2018
New Google Home Hub, Consumers Say 'Bye' To Google+ & Much More -Marketing O'Clock Ep39
Oct 12, 2018
50 Million Facebook Users Hacked, New YouTube Ad Capabilities & Much More - Marketing O'Clock Ep. 38
Oct 05, 2018
Google’s Big 20th Birthday Roadmap & Much More – Marketing O’Clock Ep. 37
Sep 28, 2018
New Bing Machine Learned Insights, Instagram Tests No Hashtags & Much More - Marketing O'Clock 36
Sep 21, 2018
Release Of LinkedIn Dynamic Ads, Google Responsive Display Ads & Much More - Marketing O'Clock 35
Sep 14, 2018
Google's Exact Match Expands Again, New Search Console Is Out Of BETA & More - Marketing O'Clock 34
Sep 07, 2018
Introduction Of Ad Strength, Facebook's New Pixel For Groups & More - Marketing O'Clock Ep.33
Aug 31, 2018
Google Ads 3rd Headline Added, Easier Search Console Access & More - Marketing O'Clock Ep.32
Aug 24, 2018
“New” Search Console Features, Optimize For Conversions On Quora & Much More – Marketing O’Clock Ep. 31
Aug 17, 2018
Google "Medic" Results + Major Google Ads Opportunities & More - Marketing O'Clock Ep.30
Aug 10, 2018
Google "Simplifies" Targeting Controls For Mobile, New Bing Bid Strategies & More -Marketing O'Clock
Aug 03, 2018
Make Sure Your Site Is Secure, New Google Assistant Features & Much More! - Marketing O'Clock
Jul 27, 2018
New Facebook Ads Manager Feature, Google Posts "Call Now" CTA & More! - Marketing O'Clock
Jul 20, 2018
Google Announces Machine Learning Initiatives, AR Facebook Ads & More! - Marketing O'Clock
Jul 13, 2018
Facebook Platform Update, Major Snapchat Ads Manager Updates & more! - Marketing O'Clock
Jul 06, 2018
AdWords gets a rebrand, a Search Console U'RL going to love & more! - Marketing O'Clock
Jun 29, 2018
New Advertising Features On Google, Shop On Instagram Stories & More! -Marketing O'Clock
Jun 20, 2018
Apple Expands Advertising Business, Facebook Removes Trending & Much More! -Marketing O'Clock
Jun 20, 2018
New Bing In-Market Audiences, Google Feed Ads & More! -Marketing O'Clock
Jun 20, 2018
PayPal & Google Team Up, Facebook Adds Home Services & More! - Marketing O'Clock
Jun 20, 2018
The Length of Meta Descriptions, Amazon Remarketing & More - Marketing O'Clock
Jun 20, 2018
NEW Responsive Ad Format For Search, Instagram Business Features & More! - Marketing O'Clock
Jun 20, 2018
New YouTube Device Type, New Facebook Analytics & More! - Marketing O'Clock
Jun 20, 2018
Facebook Targeting Updates, GDPR, Google Algorithm Update & More! -Marketing O'Clock
Jun 20, 2018
AdWords Released "Outstream" Video Ads, New Facebook Video Format & More! -Marketing O'Clock
Jun 20, 2018
Facebook Makes Ads More Transparent, Bing Adds Price Extension & Much More! Marketing O'Clock
Jun 20, 2018