Beauty Biz Bffs

By Kasey Boone and Lorena Ashmore

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Description

TWO GIRLS ONE DREAM. A FRESH, UNFILTERED BEHIND THE SCENES OF TWO LICENSED ESTHETICIANS AND BUSINESS OWNERS TALKING ALL THINGS BEAUTY, BUSINESS AND EVERYTHING IN BETWEEN. WITH OVER 20 YEARS COMBINED EXPERIENCE IN THE INDUSTRY, KASEY AND LORENA HAVE GROWN SUCCESSFUL BRICK AND MORTAR/E-COMMERCE BUSINESSES IN LOS ANGELES AND A DIE HARD FOLLOWING ON SOCIAL MEDIA FOCUSED AROUND SHARING TIPS AND TRICKS WITH THEIR FOLLOWERS…THIS LEAD THEM TO CREATE “BEAUTY BIZ BFFS” AND TOGETHER THEY HOPE TO CONTINUE TO CHANGE THE BEAUTY INDUSTRY BY RECOGNIZING TRUE PROFESSIONALS AND CREATIVES THAT ARE BREAKING THE MOLD.

Episode Date
Slowing down, creating your own path and trusting your gut
3440

Show notes: 

We’re talking about our sponsors that now keep our podcast going and why we choose the companies we do ! Listen through for seeet discounts ! We re-cap the Borboleta Beauty event Lorena went to and why it is so important to attend events and take notes and how it can apply to your business at home. 

We talk about the pressure of having to do “everything” and why you should cut yourself from slack and find the path that is right for you; not the path others are taking. 

Next we get into listener questions about being unhappy in a renting situation, a crazy phone call we took mid recording and why you need to trust your gut. 

Lastly we again get into doing what is right for you and sometimes that means NOT doing something. 

The book Kasey mentions is Light is the New Black 
The book Lorena mentions is Essentialism 

They can be found in our Amazon stores 

If you love this episode let us know over at our Instagram or write us a review. We appreciate you! 

Shout out to our sponsors HelloFresh, Care/of and Shoptagr

http://www.clkmg.com/shoptagr_inc/beautybizzbffs



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Oct 15, 2019
Beauty Biz BFFS X Palm Springs part 3- Interview with Lori Crete
3892

Part 3 of our Palm Springs adventure closes out with someone we have both been briefly connected to in our past and someone that is so influential in the professional skincare industry. Lori Crete is a licensed Esthetician, public speaker and industry leader. We first dive into our background with Lori (which she may or may not have known about ) then talk about why she became an Esthetician and later created The Six-Figure Esthetician System. We talk about downsizing, burn out and eliminating things in your life and business that aren’t working for you. Lori also talks about creating your “BCE” (best client ever) which allows you to get back to basics and really fine tune your ideal client. Kasey and Lorena talk about their friendship and how it’s evolved and the mistakes they’ve made in their own businesses. Listen all the way through; it’s a good one! 



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Oct 08, 2019
Beauty Biz BFFS X Palm Springs part 2-All about Personal Branding
2681

Part 2 in Palm Springs is all about our experience at the Parker Hotel and personal branding. How do you separate yourself from your business when they can be one in the same ? Lorena talks about attending the Female Founders Collective and getting to hear Chriselle Lim talk about showing face in your business but also making it cohesive to your brand. Kasey will be speaking at the Glow Social about branding and we get into boundaries on social media and making sure you’re not oversharing or crossing lines. 
We share a list of things to share on your IG feed and stories and offer suggestions on finding your purpose on social media. What do you want the takeaway to be from your social media ? 

Micro-influencers are where it’s at so make sure to be engaging with every follower you have.  

Side note: we love blazers and want you to wear them! Share your blazer pics with us ! Please also continue to rate review and subscribe ! 



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Oct 01, 2019
Beauty Biz BFFS x Palm Springs part 1
2224

We’re taking a girls trip to Palm
Springs for some fresh inspiration and an interview with an influential Esthetician from when we first started in the business and now. But first...a pit stop to McDonalds to have a little fun. 

We’re also talking about @careof our favorite vitamins! Listen all the way through to get a discount code you can’t say no to. 



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Sep 24, 2019
The value of work experience; how to write an email that gets the response you want and systems you can put in place to create better boundaries and structure for your business.
3265

In this week’s episode we talk about the Sephoria event we attended followed up with the Long Beach Trade show and what we observed about both.

We answer questions about timing services,  taking deposits, why you should have systems in place and why you should be consistent with both.

We also talk about menus and why it’s a great idea to have them so clients can see a physical copy in front of them. (Tip: leave out pricing and direct them to your website )

How do you write an email that is mutually beneficial? We give you 5 steps at the end of the podcast.

Follow Kasey at Glow Skincare LA     Book an appointment and shop
Follow Lorena at Dear, Lash+Love      Book an appointment and shop

Our sponsored ad is news made fast, fair & fun — in less than 10 minutes...we're all about time savers ! Named by Salon.com as an “Essential Current Events Podcast,” broadcast journalist Erica Mandy was tired of the talking heads and alarmist headlines, so she quit her TV news job to create something new. She’s passionate about helping you stay informed, save time and feel less overwhelmed and depressed by the news….

https://www.thenewsworthy.com



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Sep 17, 2019
Online booking systems, Black Friday prep, CLIENT BREAK UPS, To-do lists and how to tackle them.
3165

Todays episode is about crossing off TO-DO lists and checking off the smaller things to get to the bigger things. We talk about supporting Teachers in Esthetician and Beauty school and changing your mindset when you're a student to get the most out of school. Later, we discuss Black Friday and what we're doing to prepare and how you can take advantage of sales by creating a special to promote. Lastly, we go over client break ups and how to handle them.

Follow Kasey at Glow Skincare LA     Book an appointment and shop
Follow Lorena at Dear, Lash+Love      Book an appointment and shop

Our sponsored ad is news made fast, fair & fun — in less than 10 minutes...we're all about time savers ! Named by Salon.com as an “Essential Current Events Podcast,” broadcast journalist Erica Mandy was tired of the talking heads and alarmist headlines, so she quit her TV news job to create something new. She’s passionate about helping you stay informed, save time and feel less overwhelmed and depressed by the news….

https://www.thenewsworthy.com



Support the show

Sep 10, 2019
Why vacations are good for your business, connecting in person, hitting goals and balancing a business relationship and friendship
3107

We recap Lorena’s first vacation in years and how to do it as a Business Owner plus why it’s important to make them a priority. We also answer your questions and dive into Kasey and Lorena’s working relationship and what you should think about before going into business with someone else. There’s also nothing like actually connecting face to face and we talk about how important it is for growing and keeping your business moving! 



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Sep 03, 2019
From start to finish; a how-to for E-commerce beginners
2415

One of our most popular episodes about e-commerce just got even better! We dive into the background of both Kasey and Lorena’s businesses, how and why they started selling products online and what you need to know to get started. 

A few things we cover:
Finding your why 
Finding your who 
What you should sell 
How to sell it
Best hosting sites and shipping tips 




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Aug 27, 2019
You asked, we answered! Q+A about dressing for work, selling packages and putting money into your business
2392

Kasey and Lorena answer your questions about what to wear to work, how to sell packages and having someone else invest in your business. 



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Aug 20, 2019
Break-ups in business, being open to change and getting uncomfortable
3166

On today’s episode we answer some listener questions, talk about break ups in business and why it’s healthy to feel sad and even healthier to move on. We discuss making small changes in your business and why you sometimes have to do things for work in order to grow and network that don’t seem beneficial now but will pay off later. 



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Aug 13, 2019
Creativity in networking, cutting your hours, a breakdown of selling retail, balance and why taking education courses is a must.
3218

On today’s episode Kasey and Lorena talk about their most recent photo shoot and how they hired Glamsquad to do their hair and makeup which gave me them more time to work and also network with the employees. They discuss cutting hours, how to know when you can and how you can make up your income in other ways. From selling retail to taking education courses, they dive into several topics that are helpful for anyone in the Beauty Industry. If you love this episode, rate, review and subscribe! 



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Aug 06, 2019
Plugging your business, being specific with goals and dreams, thinking outside your box and supporting Employees/Owners of a business
2634

On today’s episode we talk about keeping contact information on social media bios accurate and clear, why Owners of businesses need support too and how writing down your goals and dreams can make them more quickly come to life. We also dive into Tim Ferris’ book “The four hour work week” and Rachel Hollis’ “Girl, stop apologizing” and find the connection between the two books and why getting very specific with your dreams can be more fulfilling than just thinking about them. 



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Jul 30, 2019
How you can attract your ideal client by becoming the best Esthetician and version of you
3342

On this episode, we talk about writing down what you’re looking for in your clients, what schedule you want and who is the ideal repeat customer? What does he or she look like and how can you get them to walk through your door? Asking for your dream clients requires you to look at who
you are as a beauty professional and person to make sure you are showing up for them just as much as you want them to show up for you.


Have a question? Email us!
Follow us on Instagram
Follow us on Twitter

Follow Kasey at Glow Skincare
SHOP Glow Skincare

Follow Lorena at Dear, Lash+Love
SHOP Dear, Lash + Love 



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Jul 23, 2019
Why slow days can be the best thing for your business, word of mouth referrals and marketing on all social media platforms
2847

On this episode we talk about the slow times in the Beauty Industry and how you can work on other parts of your business to gain momentum. We discuss why word of mouth can be so beneficial for your business and how we. both used it to expand and open our own spa and lash studio. Instagram has been down and we discuss the importance of marketing on other social media platforms and having an email database. We wrap it up by talking about constructive criticism and how it is easy to take it offensively but so much better to take a look at yourself and see how you can adjust. If you love this episode, please rate, review, subscribe, screen shot your review and email it to us below to get a Beauty Biz BFFs goodie bag!

Have a question? Email us!
Follow us on Instagram
Follow us on Twitter

Follow Kasey at Glow Skincare
SHOP Glow Skincare

Follow Lorena at Dear, Lash+Love
SHOP Dear, Lash + Love 



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Jul 16, 2019
Our top skincare and beauty tips!
3235

You’ve asked and we listened. We’ve seen the the same questions being asked about skincare and beauty and added a few of our own. Today we go into detail about SPF, Retinol, our makeup routine and how to exfoliate. Simple and to the point but also helpful for clients! Take this information and use it in the treatment room and don’t forget to further educate yourself on topics you aren’t sure about. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Jul 09, 2019
Beauty Biz Bffs x FOREO: The people and passion behind the multi-national beauty brand
5424

On today’s episode, we interview the men and women behind FOREO. FOREO is a Swedish multi-national beauty brand that sells one of the leading skin cleansing devices on the market. In just six years they’ve gone from two employees at their Swedish headquarters in 2013, to over 3,000 people worldwide. They’ve also shipped more than 20 million FOREO products in that time – when something works, word spreads fast. Beyond the well thought out branding, marketing and packaging are people with a serious passion for enhancing their customers self-care routines and lives by starting with a good beauty routine. We dive deep with Beki Hoxha; General Manager of North America and #3 employee, Pavllo Zengo who runs Brand Partnerships and Sarah Jade Lacoursiere; business development for the Pro Channel arm of FOREO and in charge of getting FOREO into professional spas.

Become a retailer: https://retailer.foreo.com/
Shop FOREO: https://foreo.com/

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com



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Jul 02, 2019
What happens in Vegas doesn’t stay in Vegas when you’re networking.
2796

On this episode, we talk about the International Beauty Show; why we went this year, what we learned and why you should make it a point to go to as many shows as you can. We dive into a little bit about our interview with FOREO and why stepping outside of our comfort zones has been so helpful for our businesses and why networking  with other women can push you to elevate your business. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Jun 25, 2019
Manic Monday- We’re talking Howard Stern
227

When’s the last time you heard about Howard Stern? He’s showing a softer side since the 90s and taking interviewing to the next level. Kasey gets into her new obsession with his show on Sirius XM and how he connects with his guests. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Jun 24, 2019
Manic Monday- you do you
552
Jun 24, 2019
Beauty Biz BFFS x Wander Beauty: makeup essentials for the girl on the go!
3110

In this episode we talk with Divya Gugnani, CEO and Co-Founder of Wander Beauty. Wander Beauty is makeup and skincare for the woman on the go. We loved hearing her talk about the launch of her business, trial and errors of running a business and her mission to create makeup that not only looks good but feels good, too. One of our favorite parts was her emphasis on choosing one product to sell and being really good at that one things before branching out. 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Jun 18, 2019
Manic Monday- Makeup basics and our quick go-tos
731

Talking our current favorite beauty products and why were very much into “less is more” should you wear makeup to work, an interview? We give our opinion. 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Jun 17, 2019
Interview tips, protecting your space, perfecting your craft and why being an Esthetician is harder than people think.
2358

Talking interviewing on today’s episode! Dress to impress, show up early, come without beverages in hand and dress professionally. The Beauty Industry can be fun but should also be taken seriously. We dive into what we look for in a new hire, what we absolutely hate and what would wow us. We talk about boundaries in our business and protecting our space and why you should have those same standards if you are looking to hire. If you’re wanting to get hired, think about what you’re saying before you say it, be honest, be confident in the skills you have and services you provide. 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Jun 11, 2019
Manic Monday -See you in Vegas
190
Jun 10, 2019
PASSION and PRODUCTIVITY and how to find it and do it on YOUR TERMS
2267

In today's episode, we talk about passion and productivity ...what it is and why you shouldn't be too hard on yourself if you can't find "your passion" or are struggling with being productive. We talk about what brings us joy besides work, how we break away from the business world and decompress in order to work better. Paying attention to your mind and body is the key to centering yourself which in turn clears your mind and allows you to get things done more efficiently. Find what brings you energy and focus on those things more often and take the pressure off the right way to be productive and get work done in a way that makes sense for you.

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Jun 04, 2019
Manic Monday + Kylie Skin update
321

It’s just another Manic Monday with us! Short snippets about whatever we want are the topic of conversation on Mondays. We’re wrapping up our thoughts on Kylie Skin from a few weeks back so you won’t want to miss it if you’re on the fence or have serious questions about that walnut scrub. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Jun 03, 2019
Prioritizing happiness in your business and life, what happens when your switch switches and setting realistic expectations when deciding your next move.
2374

Kasey and Lorena talk prioritizing  happiness, what to do when the internal switch switches and your path changes in your career and setting realistic expectations when you’re deciding on your next move. If you’re feeling stuck in your business, this episode is for you! 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



Support the show

May 28, 2019
Monday To-Do: RING LIGHTS and why you NEED them for your biz + life.
107

We talk ring lights! If you're in the Beauty Industry, you should have one for client pictures, a light for your treatment bed and pictures for social media. They are multi-functional and a must for every business. Check out our favorites in our Amazon shops! 

AMAZON:
www.amazon.com/shop/dearlashlove
www.amazon.com/shop/glowskincarela
Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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May 27, 2019
Beauty professionals + renting a space vs working for someone and how to choose.
2715

This is one of @beautybizbffs most asked questions: “what’s the difference between renting space at a spa or lash studio and being an employee and how do you choose?” This episode goes into detail about what the difference between the two is, how to better figure out which is right for you as a Business OWNER and as someone wanting to get into the Beauty Industry. Kasey and Lorena come up with a set of questions you can answer to help navigate and give you clarity. Both can make you happy, you just have to be clear about your vision and what type of work ethic you have.

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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May 21, 2019
Monday To-Do: We’re talking KYLIE SKIN
398

We somehow end up talking about Kylie Jenner’s skincare kind and don’t hold back. Do you love her, hate her? Either way she’s doing something right.Taking emotion out of business is the key to success so think about how she uses her brand to market and make money to see if any tips apply to you. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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May 20, 2019
Beauty professional must haves straight from our BEAUTY BIZ VAULT.
2290

In this episode Kasey and Lorena break down their must haves for their treatment rooms and business in general. Where to splurge and where to save and what to start with. Are you a new Esthetician or a looking to step up your business? This episode will give you tips and tricks to elevating your space and services. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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May 14, 2019
Monday To-Do:Treat Yo self
162

Hey ladies! Take some time to treat yo self. Whether it’s a facial, manicure or a quick walk to decompress, taking care of YOU allows you to be a better person for you and your clients ! 



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May 13, 2019
Building a clientele, automatic linking and posting to all social media accounts, putting energy into growing your business by being present at work.
3227

One of the most popular podcast questions Kasey and Lorena get asked is how to get clients. In this episode, they break it down from start to finish. Letting go of fear of losing clients to gain ones that work for you and your business. Automatic posting on every social media account, diversifying your posts, Yelp and social media boundaries. Recycling old photo shoot pictures on Pinterest to drive traffic to your website. ONLINE BOOKING.

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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May 07, 2019
Monday To-Do: a thank you goes a long way.
239

Let’s start with the basics of being clear in what you’re asking for and ending it with a thank you. Kasey and Lorena talk being direct and detailed when asking for something you want. Emailing a business or person? Pay attention to detail from the start. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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May 06, 2019
Back to basics + customer service
2495

Kasey and Lorena start the podcast with their favorites product of the week. Talking competition and why to avoid anything or anyone taking your energy and how to focus on your own path. Coming from a place of abundance and sharing will only grow your business and help you be more successful. They then dive into customer service and break down what to do and how to give it. The little things get forgotten but they chat going back to basics. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Apr 30, 2019
Monday To-Do: Beauty space details. Let’s talk scents.
263

We love a room that smells good. Between candles, diffusers and wax warmers, we’ve tried it all. Spice up your room and space with our favorite scents. It’s all in the details and clients will love it. Shop both of our favorites in our Amazon shops on our websites! 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Apr 29, 2019
NASA tested, SKIN approved: An interview with Celluma Light Therapy and why you need it in your life.
2483

Today’s episode is all about LIGHT THERAPY. We talk with Chelsea Bergeron from Celluma Light Therapy about the powerful anti-aging benefits of using this in and out of the professional skincare treatment room. Did we mention it’s backed by NASA and was used in outer space to help Astronauts heal quicker from injuries? Glowing skin, acne reduction and pain relief? Sign us up. 



Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
Celluma: www.celluma.com



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Apr 23, 2019
Monday To-Do: Thoughts and actions and what to do with them.
396

Did you know your brain doesn't know the difference between a thought in your head and an actual action? That's pretty powerful if you think about all the positive and negative thoughts that pop into our head on the daily. Changing your mindset, will change your life. Start your week in a better head space and watch good things come in to your life. We also talk briefly about the book "The Alcohol Experiment" because like the Author says "changing your habits can be hard without the right tools. This is especially true for alcohol because habits are, by definition, subconscious thought processes." 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove




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Apr 22, 2019
Behind the scenes in the treatment room, a play by play of one of Kasey’s signature facials and podcasting while we do it.
2783

Kasey and Lorena decide that doing a facial and recording a podcast is a must! They talk skin analysis, confidence with clients, treatment room etiquette, what gadgets and products they love to use on clients and more. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Apr 16, 2019
Monday To-Do: ONLINE BOOKING. It's a THING.
306

You know how we feel about ONLINE booking. Time is money and time spent booking clients can be spent working ON your business not IN your business. We chat about our favorite booking systems and encourage you to make the switch! 



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Apr 15, 2019
Listening to your mind and body, working smarter not harder + tips for longevity in the beauty business
3031

In this episode, Kasey and Lorena talk about how long they've been in the Industry and the changes they're noticing in their bodies, what they are doing to continue to work and stay healthy and tips for working smarter not harder. Your mind is connected to your body and resting now has long term benefits for a career in the Beauty Industry. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Apr 09, 2019
Monday To-Do: PARTY WITH US!
252

We've been podcasting for 6 months and want to celebrate with YOU! Join us in STUDIO CITY, CA and be a part of our live podcast recording! If you know us, you know we love chicken wings and mimosas...there will be plenty! Goodie bags, shopping and networking. Let's have some fun. Limited capacity is available purchase tickets at www.beautybizbffs.com

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Apr 08, 2019
#28 UPSELLING your way to the bank.
2355

In this episode, we talk about doubling your money by offering add-on treatments to your service menu and how breaking down goals each day/week can make it more attainable. We chat our favorite ways to upsell and what services we personally do and if you’re not doing spray tans...well, after this episode you will be.


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela
SHOP Glow Skincare: www.glowskincarela.com



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Apr 02, 2019
Monday to-do: Show Face ON social
138

Showing face can help build your business and your brand. Where to start? Start educating your clients and followers and don't be afraid to get in front of the camera. Connection comes from personal stories and experiences and tying that into your business will set you up for success. 



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Apr 01, 2019
#27 Networking, upping your game to keep your clients, face to face connections and putting money into your business
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In this episode, we talk about our upcoming Beauty Biz event, why "Beauty School" is not enough and why networking and continued education is SO important. Budgeting and building connections is the topic of conversation and how getting back to basics is where it's at. Yes, it's "easier" to get clients now because of social media but the industry has also become so saturated which is why it's so crucial to step up your game and go above and beyond for your clients.


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com



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Mar 26, 2019
Monday To-DO: If not now...WHEN?
242

On this TO DO Kasey and Lorena talk about trying new things or doing something you’ve been wanting to do but haven’t. Kasey talks dance! Having something to look forward to outside of business is key to finding balance. Pick up an old hobby or or start a brand new one. It’s not always  about work. Why wait ? Start now!

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com



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Mar 25, 2019
#26 The ladies of BOXFOX: A curated gift box experience. There’s no question when it’s your calling, mimicking a retail experience online and what running self funded start-up really looks like.
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Kasey and Lorena meet with the Founders of BOXFOX; a curated gifting platform for friends and family to shop for their loved ones. These ladies have a serious vision (and a backing to prove it) for their brand so it’s no surprise that they landed on the FORBES 30 under 30 list together. What is so refreshing is the raw, behind the scenes of what it takes to “start” and the fact that these Owners are self funded. Listen, take notes, get inspired and SHOP. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com



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Mar 19, 2019
Monday to-do: Break a sweat!
220

Working out is so much more than getting fit. It helps clear the mind so you can start or finish your day right. Take a walk, try a new workout class or just add an extra day to your typical routine. It’s good for the body, mind and soul. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Mar 18, 2019
#25 Getting rid of toxic relationships to grow your business and finding your voice
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On this episode Kasey and Lorena talk about removing toxic things and people from their “space”  and how it’s enhanced their lives and businesses...and obviously other random things is a must! 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com



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Mar 12, 2019
Monday to-do: up your retail game
280

Retail is the quickest way to double your income and setting small goals can make it easier to accomplish. This week work on educating yourself and your clients, choose one favorite product to sell or pick three but either way...SELL IT, BABY! 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Mar 11, 2019
#24 finding your niche, how to approach a business for collaboration and being specific.
3238

Kasey and Lorena talk IG, finding your niche and how to approach businesses for collaborations. It’s all about simplicity and being direct. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com



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Mar 05, 2019
Monday to-do: Ivy Lee Method
251

Let’s get PRODUCTIVE
Have you heard of the IVY LEE method? It’s a simple yet efficient way to get sh*t done. Write down 6 things in order of importance and tackle #1 first. The trick is you can’t move on to #2 until you complete the first. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove



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Mar 04, 2019
#23 Pros and Cons of social Media
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Kasey and Lorena go over pros and cons of social media, how it’s helped their businesses but also what kind of pressure has been added to their lives because of it. Is it really a “job?” They both agree that the good outweighs the bad and that if you remain true to you and your brand, you can grow a successful community and help change lives while you’re doing it. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com



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Feb 26, 2019
Monday to-do: Do you have a morning routine?
384
Feb 25, 2019
#22 Create a space you love to work in...on a budget.
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You asked, we listened ! In this episode, we talk about decorating on a budget. We think the best way to grow your business is to be in a space that you love, that you can work in and enjoy but we also know that you can love your space and not go BROKE over it. From our favorite places to shop to picking statement pieces and saving on the rest, we talk about it all. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com




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Feb 19, 2019
Monday to-do: Kasey, the cold roller Queen
104

Happy Birthday to the cold rolling Queen Kasey! In honor of her special day, let’s drink some mimosas and cold roll...add a Bubly and do something fun in honor of her. 

Our Monday To-dos are a fun way of starting the week off right and bringing our community of women together in a unique way through sharing on social media! 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com




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Feb 18, 2019
#21 Skincare and Shots because it’s all about balance
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Kasey had a week, Lorena asked if she needed a hug but what she asked for was a shot. They then get into the basics of skincare because you have to start somewhere. They talk about cleansing, exfoliating and pet peeves when it comes to skin. Always laughing, sometimes inappropriate but always informative...consider them your beauty biz bffs. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com



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Feb 12, 2019
Monday to-do: Tidy Up!
188

Is it just us or is 2019 the year of purging? Tidying up your home and biz life, will make more room for the good stuff. Take this week and clean shop...and watch “Tidy Up” on Netflix if you’re late to the game. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com



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Feb 11, 2019
#20 Let’s get personal with Lorena Ashmore
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Kasey and Lorena decide to get a little deep and interview each other to get more insight on who they are and where they’re from. 
In today’s episode, Kasey interviews Lorena and they talk about how it all started. Family life, growing up and all the moves she’s made...literally. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com



Support the show

Feb 05, 2019
Monday to-do: Let’s talk money
227

We are launching a new weekly snippet where we give you a to-do for the week...this will be every Monday which will help with the dreaded Monday blues we can sometimes get.  It can be anything from focusing on client boundaries to stepping up your beauty routine ! These short tasks are going to be a fun way for us to connect more on social media. Make sure to tag us in any posts so we can share and hold each other accountable! These “to-dos” will be every Monday and regular podcast episodes will be on Tuesdays. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com



Support the show

Feb 04, 2019
#19 Let's talk E-COMMERCE
2251

E-commerce can be one of the best ways to make money...especially while you sleep. Where do you start, how do you know when you're ready and what are the steps? Kasey and Lorena talk about their favorite hosting sites, how to print labels and ship packages and the behind the scenes of packaging orders and knowing how and what to sell online. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com



Support the show

Jan 29, 2019
Your Monday To-Do: Rose and lashes...it's a thing.
117

Let's celebrate Lorena's Birthday by sipping' on some rose and sharing on social!

We are launching a new weekly snippet where we give you a to-do for the week...this will be every Monday which will help with the dreaded Monday blues we can sometimes get.  It can be anything from focusing on client boundaries to stepping up your beauty routine ! These short tasks are going to be a fun way for us to connect more on social media. Make sure to tag us in any posts so we can share and hold each other accountable! These “to-dos” will be every Monday and regular podcast episodes will be on Tuesdays. 



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Jan 28, 2019
#18 January blues and how to kick em!
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In this episode we talk about the pressures of the new year, January blues, injuries from working and doing too much. Sometimes you're just not ON and that's OK! We also chat about our next round of events for 2019 and what we're focusing on. 



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Jan 22, 2019
Your Monday To-Do- Tell us about you & your WHY
166

We are launching a new weekly snippet where we give you a to-do for the week...this will be every Monday which will help with the dreaded Monday blues we can sometimes get.  It can anything from focusing on client boundaries or stepping up your beauty routine ! These short tasks are going to be a fun way for us to connect more on social media. Make sure to tag us in any posts so we can share and hold each other accountable! These “to-dos” will be every Monday and regular podcast episodes will go back to Tuesdays. 



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Jan 21, 2019
#17 Interview with the QUEEN of IG Lauryn Evarts Bosstick Creator of The Skinny Confidential
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Lauryn Evarts Bosstick is the Creator of The Skinny Confidential; a brand, a book, a blog and a podcast. We talk all about women supporting women and how it can really grow your business. We get the "skinny" on how she timelines her IG stories and what keeps her grounded when anxiety kicks in. 



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Jan 15, 2019
TO-DO Dress like you give a sh*t
236

Throw on a blazer, wear a @dearlashlove tee, paint your nails and tag us in your cute outfits ! Taking the extra step to look cute in the mornings will set you up for success throughout the day...because when you look good, you feel good!



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Jan 14, 2019
#16 Behind the scenes Q & A from our first Beauty Biz Event
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We did a Q+A with everyone that attended our first event. This was an intimate ask us anything moment and this was our favorite part of the event. From social media to savings apps, we talk about it all!



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Jan 08, 2019
Your Monday TO-DO
280
Jan 07, 2019
Your first Beauty Biz BFFS weekly to-do!
343

We are launching a new weekly snippet where we give you a to-do for the week...this will be every Monday which will help with the dreaded Monday blues we can sometimes get.  It can anything from focusing on client boundaries or stepping up your beauty routine ! These short tasks are going to be a fun way for us to connect more on social media. Make sure to tag us in any posts so we can share and hold each other accountable! These “to-dos” will be every Monday and regular podcast episodes will go back to Tuesdays. 



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Jan 01, 2019
#15 Ending 2018 right
3045

Kasey and Lorena talk about finishing out the year and how it's so easy to think you haven't done enough...until you write it out on paper. Talking Instagram, integrity, YELP and social media etiquette... the difference between feeling inspired by someone and taking what they've created and having confidence in your own style and taste because no one is YOU.



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Dec 18, 2018
#14 Make your clients feel like CELEBS!
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Lorena and Kasey talk about how to make your clients feel like celebs. Sometimes, it's all about the connection and other times they just want a sparkling soda and to be told they look pretty. 



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Dec 11, 2018
#13 Black Friday recap and reinvesting into your Biz
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We chat about the aftermath of Black Friday and what if’s so important to put money back into your business. When you’re growing a business, you’re never really rich!



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Dec 04, 2018
#12 Be a team player
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In this episode, we talk about going above and beyond even when you feel like it might not directly benefit you. Whether you are an employee, booth renter or owning your own beauty biz, this episode is all about stepping up and outside the box!



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Nov 27, 2018
#11 You aren't a business owner and that's okay.
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Today we talk about how running a business and owning a business is not for everyone...and that's okay. Working for someone else does not devalue you as a professional ! We talk about starting out working for someone else, building the skillset to branch out on your own and knowing that there is a time and place for everything...there's. no magical potion you can take to get the clients you want. You have to WORK.



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Nov 20, 2018
#10 Recap of the week
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In this episode, Kasey and Lorena recap last month. They discuss Lorena’s launch of her lash tee subscription, Kasey’s cold rollers and what they want to do more of.



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Nov 13, 2018
#9 a little Q+A with Lorena and Kasey
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After recording a more serious podcast, we decided to scrap it and have some fun. Based off of Vogue's 73 question interviews, we decided to ask each other random questions to learn a little more about one another. 



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Nov 06, 2018
#8 Delegate to Elevate!
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In this episode we talk about FINALLY being able to enjoy the perks of being a business owner and why it's important to delegate in order to GROW! It can be challenging to figure out what you need to give up in order to gain but letting go can be the most beneficial thing you can do for yourself and the empire you want to build !



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Oct 30, 2018
#7 Our first interview with Ryan Christopher from Cosmedix Skincare
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We talk ALL about skincare but we also make it fun. We get all the inside scoop behind the skincare company Cosmedix, what the super secret cocktails are for glowing skin, why you don’t have to “Own” your own place just because you’re booked solid and something that Ryan has noticed about women in the industry. Don’t miss this one! 



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Oct 23, 2018
#6 Social media and why it's NOT just about the followers.
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We love it, we hate it...but we need it. In today's episode we talk about the pressure to post, why followers don't matter and why you should show your face on your feed! We also talk a little bit about Gary Lee, who we both love. We couldn't remember the name of his book but it's called "Crushing it" and you can find it in our Amazon stores!



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Oct 16, 2018
#5 Client Boundaries
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Client boundaries ! We need them and so do they! In this episode we talk about how to set them whether you're a veteran in the industry or just starting out! Client boundaries make for a successful business and sane mind ;)



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Oct 09, 2018
#4 Running a business is...HARD.
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In this episode, Kasey and Lorena talk about the hard sh*t that comes with running a business. It can be lonely and exhausting but it's also totally worth it...if you want it.



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Oct 02, 2018
#3 Selling Retail Like a Boss
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In this episode, Kasey and Lorena talk about retail and how you can double your income selling it.

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Sep 25, 2018
What happens after 10 hours of recording.
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In this episode, Kasey and Lorena talk about balance in their friendship and business relationship. 



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Sep 25, 2018
#2 We all have to start somewhere.
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In this episode Kasey and Lorena talk a little bit about themselves and how they started. Unfiltered and light hearted, they dive into what brought them to the Beauty Industry. 



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Sep 18, 2018
#1 The Beauty Biz BFFS...teaser.
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Welcome to The Beauty Biz BFF show hosted by female entrepreneurs and licensed Estheticians Kasey Boone and Lorena Ashmore. In this show, you'll get the nitty gritty on all things beauty, mostly business and a little bit of everything in between. Consider them you new BFFS. Make sure to subscribe for the latest updates.



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Sep 18, 2018