Beauty Biz Bffs

By Kasey Boone and Lorena Ashmore

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Description

TWO GIRLS ONE DREAM. A FRESH, UNFILTERED BEHIND THE SCENES OF TWO LICENSED ESTHETICIANS AND BUSINESS OWNERS TALKING ALL THINGS BEAUTY, BUSINESS AND EVERYTHING IN BETWEEN. WITH OVER 20 YEARS COMBINED EXPERIENCE IN THE INDUSTRY, KASEY AND LORENA HAVE GROWN SUCCESSFUL BRICK AND MORTAR/E-COMMERCE BUSINESSES IN LOS ANGELES AND A DIE HARD FOLLOWING ON SOCIAL MEDIA FOCUSED AROUND SHARING TIPS AND TRICKS WITH THEIR FOLLOWERS…THIS LEAD THEM TO CREATE “BEAUTY BIZ BFFS” AND TOGETHER THEY HOPE TO CONTINUE TO CHANGE THE BEAUTY INDUSTRY BY RECOGNIZING TRUE PROFESSIONALS AND CREATIVES THAT ARE BREAKING THE MOLD.

Episode Date
Add ons are the Sh*t! Treatments are like smoothies; better with add ons
2184

Lorena had a late night thought that services are like smoothie bars and add-ons are like smoothie toppings ...everything is just better with add-ons! 
We’re talking our favorite add-ons to services, how they increase that bottom line price and why you should feel confident offering them! 

Add-ons give your clients the full service experience and can help customize your services while creating trust with your clients. Remember that most clients won’t know what’s right for their skin, lashes, brows or hair and they’re really ready for you to step up and tell them what they need. 

our sponsor this week! 
EZ texting: Texting we approve of ! Text your clients professionally and send marketing messages ! Text BFF to 858585 for a free trial . 

Support the show (http://beautybizbffs.com)

Jun 30, 2020
Less can be more : Condensing your schedule and 9 habits to STOP now
2762

On today’s episode we talk about condensing and fine tuning your schedule in and out of the treatment room. Are you working 6 days and spread thin? We share our thoughts on time batching your days and schedules to work more efficiently and over a shorter period of time. Blocking certain days for certain tasks is way easier than jumping around all the time !
At the end we share 9 habits to stop now from Tim Ferris and these are a MUST to stay organized, stress free and efficient.

Online counseling to virtually and conveniently get your life together : Better Help 
10% off your first month! 


Support the show (http://beautybizbffs.com)

Jun 23, 2020
Finding your voice in the beauty industry and beauty biz alternatives to working in the treatment room
3315

On this weeks episode we’re talking all about alternatives to working in the treatment room and how you can still find your voice and create a brand without showing face.

We talk about the other side of the business which is behind the scenes and how that job can be just as important so if you’re feeling like being in front of clients isn’t something you’re passionate about finding a new passion working on the other parts of a business.

We share a few resume tips and just ways you can approach a potential “Boss” and share that we actually think you’re willingness to learn days more about you than training.

A few of our favorite sponsors this week are :

Hellofresh easy meals in under 30 minutes and $60 off your first 3 weeks plus free shipping using code Beautybiz60

EZ texting: Texting we approve of ! Text your clients professionally and send marketing messages ! Text BFF to 858585 for a free trial .

Face Reality Skincare:
You can clear your skin with their trained, certified Face Reality Acne Experts that will tailor their protocols to your individual needs. 

Support the show (http://beautybizbffs.com)

Jun 16, 2020
Get rid of parts of your business to grow even more, shifting your passions and the responsibility behind your license.
3345

Support the show (http://beautybizbffs.com)

Jun 09, 2020
Our lives begin to end when we become silent about things that matter
673

A short episode to honor George Floyd, speak up and express our thoughts about the protests, riots and looting that have caused damage to people’s hearts and property We don’t pretend to understand it all but we stand with everyone who wants change and growth and are here to support our community and anyone suffering. 

Support the show (http://beautybizbffs.com)

Jun 02, 2020
Getting your weekends back and having confidence in your pricing
2686

In this episode we talk about getting your weekends back! Being in the Beauty Industry; it’s an unknown must to work weekends but what if that gets tiring or unfulfilling? We discuss setting boundaries and scheduling your clients so that you can enjoy your life less and work more efficiently. 

We also talk price increases and why it’s crucial at a time like now. Knowing what you’re worth and also knowing how much you know in order to increase pricing or leaving it as is is important for your business. If you’re wanting to increase your pricing ask yourself if you’re providing that right atmosphere, enough education and advanced skills to do so! 

We each talk about www.16personalities.com
where it breaks down your personality. Getting to know yourself more only betters you in business, too.

Support the show (http://beautybizbffs.com)

May 26, 2020
Riding the BIZ roller coaster and knowing what you're good at.
2886

In this episode we cover a few important topics:
Should you be the jack of all trades and master of none or embrace offering multiple services to your clients without getting burnt out?
We take a trip down memory lane and talk about what it was like in the beginning of our businesses and how we adapted and learned from our mistakes.
-taking Groupons
-underpricing
-overworking
-doing services we didn't enjoy

We also discuss how pulling yourself out of your treatment room full time can be beneficial to expanding and growing. There are other ways to make $$ and change lives and it's not just from seeing clients.

Shop Dear Lash+Love HERE
Shop Glow Skincare HERE
 


Support the show (http://beautybizbffs.com)

May 19, 2020
How to prep your treatment room for you and your clients
2887

On this episode we talk about what it will look like going back to work and in our “treatment” rooms. For some of us there’s no other option but to start taking clients and for others there’s no other option but to wait.

We break down the precautions we see us taking and would like to see for others and discuss whether it’s worth it to see clients if they’re stripped of the comforts that come with getting pampered by us.

We also answer a few questions from you:
“How do I increase engagement?”
“What do I do if my Salon Owner is taking it personally that I’m leaving?”
“How do I deal with a terrible Boss”
“How to pivot in business”

Better mental health HERE and 10% off your first month.
Shop Dear Lash+Love HERE
Shop Glow Skincare HERE
 

Support the show (http://beautybizbffs.com)

May 12, 2020
Know yourself; know your audience.
3749

In this episode we talk about going back to "school" and constantly finding ways to re educate ourselves through online resources and magazines. Here are the resources we mentioned!
Eyelash magazine HERE
Dayspa magazine HERE
Barbicide certification HERE
Skin Deep magazine HERE
Save on ASCP insurance + free resources HERE
Lash Affair Safety course HERE

We also talk about finding your audience:
Who are you talking to?
-clients or professionals ?
What do you want to be known for and
what can you share that people want to see?
Get specific

Our sponsor giving you the best
custom vitamins HERE
Shop Dear Lash+Love HERE
Shop Glow Skincare HERE
 


Support the show (http://beautybizbffs.com)

May 05, 2020
Indirect ways you need to be boosting your business ; your 3 mentors and being just as successful as you want to be !
3374

In this episode we talk about a hot topic: Working on the parts of your business that you don’t see a direct or immediate ROI (return on investment) from like blogging, networking, offering assistance to others in the industry and more. These parts of the business that don’t “pay” you immediately will create a solid foundation for your business in the future.

In this episode we talk about steps we will take  to protect our business, clients and ourself moving forward and why it’s so important to protect everyone now.

Lastly, we ask you to write down 3 mentors.
someone above you
a peer
someone who’s been doing it longer

We also ask you to look at social media from a business standpoint and watch what others do. Take emotion out of it and don’t compare your business or to do list to someone else’s but do see what others are doing and find motivation and inspo through that.

This weeks sponsor + 10% off your first month: Better help online counseling with a licensed professional.

Read the blog/show notes  HERE
Connect + SHOP with Kasey at
Glow Skincare LA HERE
Connect and SHOP with
Lorena at Dear Lash + Love HERE



Support the show (http://beautybizbffs.com)

Apr 28, 2020
Our favorite ways to kick a funk !
3175

In this episode we talk all about feeling funky and allowing yourself to feel it but always progress from it. From tightening up your inner circle to creating a routine that works for YOU, we’ll walk you through the process of slowing and anxious mind and breaking down everyday goals into attainable tasks you can cross off your list. 


Support the show (http://beautybizbffs.com)

Apr 21, 2020
Lets get back to the basics! Your questions answered about the beauty Biz!
3710

In this weeks episode we answer your questions about the beauty business and give our personal opinions plus break down each question for you to understand. 
Should I Tik Tok, what’s an EIN #, how often should I post and what kind of website do I need? 
These are questions we often get asked and were answering them here! 

Support the show (http://beautybizbffs.com)

Apr 14, 2020
Hot Topic: Rent at a time like this?! How the industry is hustling in creative ways and “playing” to stay inspired!
3511

Today we get into a hot topic of : “To pay rent or not to pay rent” , what’s the right choice and how do you decide what to do? We get into ways we’re noticing the industry coming together, bonding over a commonality and things we’re doing to stay motivated ! 

Support the show (http://beautybizbffs.com)

Apr 07, 2020
3 ways to stay connected with clients and our latest list of binge worthy tv
3086

In today’s episode we talk about staying connected with your clients through email and social media plus our latest binge worthy tv we’ve been watching. 

Support the show (http://beautybizbffs.com)

Mar 31, 2020
Sticking to routines and getting creative with your free time!
1410

In this episode we talk about ways to stay productive and positive while getting creative and sticking to a routine. Nows the time to take pressure off the table and start on things you’ve always wanted to but never had time for. 

sponsors 

Gusto 

Online payroll 

listeners get 3 free months when they run their first payroll 

Online payroll 


firstleaf 
Custom wine 

custom wine shipments

sign up with our link and get 6 bottles of wine for $29.95 

Better help online counseling 
10% off first month 


Support the show (http://beautybizbffs.com)

Mar 24, 2020
5 biz tips to stay on top of your sh*t!; YES to MEN in the industry and client quality over quantity.
2267

In this week’s episode we first talk about men as clients! Why we like them and why they’re some
of our favorite customers. 
Next we talk quality over quantity. The amount of clients you have does not and should not define you as an Esthetician, Lash Artists or anyone who sees and takes clients as their job. We discuss what really matters and it’s not the #s unless the #s matter most to you.
Last, we talk 5 tips to stay on top of your sh*t in and out of the treatment room! 
These tips will help you feel organized, less anxious and more ahead so when you’re having an off day or slow with clients you’ll feel confident that you’re still on top of your biz game! 

Sponsors 

BetterHelp 

Online Counseling 

listeners get 10% off their first month with code: beautybizbffs 



Gusto 

Online payroll company 

listeners get 3 free months when they run first payroll 


Support the show (http://beautybizbffs.com)

Mar 17, 2020
When things go wrong don’t go with them: An “escape plan” for your business !
3346

In this episode we talk about planning ahead for potential down time in business. Do you have backup help, a savings, insurance and a plan?
Do you know how to handle your clients professionally? 
We always expect for things to go right but when they don’t, having systems in place will ease the uncertainty . 

We discuss :
Savings 
Backup help 
Insurance 
Communication with clients 
Emotional boundaries 

Support the show (http://beautybizbffs.com)

Mar 10, 2020
Rosé roundtable; Four Estheticians talking business, balance, family and how-tos.
4297

We rounded up two other Estheticians to talk shop, share stories and what it means to be an Esthetician in their world. From balancing family, kids, to owning their own businesses and having longevity in their careers; we talk about how they got there! 


sponsors:

Betterhelp 

Online Counseling 

listeners get 10% off first month with code beautybizbffs 

Betterhelp.com/BEAUTYBIZBFFS



Support the show (http://beautybizbffs.com)

Mar 03, 2020
The Beauty Biz Bffs guide to launching a product
2954

“It's a lot more relatable to hear it from two girls who work for themselves, who didn't get funded by anybody, who didn't have massive savings accounts that we were able to dip into, and we’ve created products that have worked and have been successful”

In this episode we discuss how and why we launched products to add to our business. We both started as Estheticians providing services and then created additions to our businesses by creating something to sell.

We talk about what to do first, what to think about before launching and the importance of having a why before you start any of this.

12:06 “you don't have to have a huge following on instagram, your clients are right there, wanting to buy products from you you just need to know what they want and need” - Lorena

12:50 “If you're just starting out as an esthetician or lash artist or whatever, focus on your craft for a couple years before you dive into a product”
 -Kasey

sponsors:

-Gusto

Online Payroll 

listeners get 3 free months when they run their first payroll 

Gusto.com/beauty 


-CareOf

personalized vitamins and supplements 

50% off your first order 

Go to Takecareof.com and enter code: biz50







Support the show (http://beautybizbffs.com)

Feb 25, 2020
Get yourself a Hailey: behind the scenes with our Operations Manager and ultimate side chick who runs the real show!
4773

Talking with Hailey; our Operations Manager about what she does for us, how she got hired and more entertaining info. Plus things to look for when you want to hire someone to help with your business; what things to delegate and what she does for us on the daily. 

 She gives a behind the scenes on running and managing our businesses and what it takes to be the right person to work side by side with us! 



Thanks to our Sponsors:

Gusto 

online payroll company 

listeners get 3 months free when they run their first payroll 

gusto.com/beauty 


First Leaf

Wine Club 

sign up with the link and get 6 bottles of wine for only $29.95 +free shipping 

Tryfirstleaf.com/beautybizzbffs 


Wantable 

personal styling service 

$25 off first edit 

wantable.com/beautybizzbffs 

Support the show (http://beautybizbffs.com)

Feb 18, 2020
Making waxing chic and 4 tips to achieve the ultimate guest experience and more with Debi Lane from LunchboxWax
3202

In this episode we sit down with Debi Lane, founder of Lunchbox Wax. Waxing can be scary, especially if you’re in school because they don’t actually “teach” you it. You’re pretty much thrown into a room and told to figure it out. If you’re an esthetician and you even dabble in waxing, you’re bound to have a horror story. Debi has been in the beauty industry for around 25 years. She started out in a day spa as a massage therapist, but soon got hooked on waxing. She noticed that schools were using hard wax and not really teaching people how to actually wax. There was no set technique being used. So, she developed a technique of her own using soft wax, which wasn’t common. 

We talk customer service, what being a “waxologist” is and how to take control of your job whether you work for yourself or not. 

We finish with 4 tips to better serve your clients and keep them coming back! 

Sponsor:

Gusto

Online payroll company

3 months free when you run your first payroll

gusto.com/beauty

Support the show (http://beautybizbffs.com)

Feb 11, 2020
A little personal; a little business: Tips for discounting family and referral program musts!
3355

On this episode we get a little personal and talk buying a house, saving for retirement and soulmates. 

We close it out with BIZ: Running a business can be hard especially when friends and family are asking for or expecting discounts. With systems in place in your business it will be easier to say no but also offer them alternatives to support your business ! 


thanks to our sponsors!
Care/of vitamins : Personal, customized and shipped to you. 50% off your first order takecareof.com BIZ50 for 50% off
HelloFresh: easy meals, healthy quick ! 
10 free meals HelloFresh.com/BEAUTYBIZ10
code“ beautybiz10”


Support the show (http://beautybizbffs.com)

Feb 04, 2020
Being your own boss; the good, bad and the beauty of it all.
3369

Talking TikTok and BYOB. Being your own boss ; the good, the bad and the beauty of it. We talk about TikTok and how to incorporate it into your business!
We then dive into being your own boss and what that really looks like. The good, the bad, the beauty and everything in between. 

SPONSORS 

Hello Fresh 

seasonal recipes and pre measured ingredients delivered right to your door 

-HelloFresh.com/beautybizz10 and use code Beautybizz10 during new year sale for 10 meals +free shipping


Gusto 

online payroll company 

-listeners get 3 months free when they run their first payroll at Gusto.com/beauty 



Support the show (http://beautybizbffs.com)

Jan 28, 2020
“The things we do for lashes” with Courtney Buhler from Sugarlash PRO
3235

On this episode we sit down with one of the OGs of the lash extension world Courtney Buhler the Founder of Sugarlash PRO. While we wanted to hear her journey, we also just wanted to have a sit down chat about business and Courtney was such a down to earth, easy to talk to person. We left that “interview” feeling like we were all BFFS. 

“There hasn’t been a side that I haven’t been on”
something that Courtney said that we can relate to. We talk about taking your time in business and the mixed emotions about online lash training. 

We also talk about being true to your own brand and being original in order to have longevity in your lash career. 

If you’re not a Lash Artist, there are still a ton of good takeaways from this episode ! 

Support the show

Jan 21, 2020
Burnt out? Hire, fire, start training? What to do next!
3001
Jan 14, 2020
Starting 2020 right, embracing the new year anxiety and tips to ease into your work week!
2203

We’re back and we’re starting with our first live podcast event January 18 at The Forward Female in Los Angeles. Talking all things BYOB “being your own boss”

GET YOUR TICKET HERE:
https://www.eventbrite.com/e/beauty-biz-bffs-live-byob-be-your-own-boss-tickets-88357275991

We get into fighting the after holiday blues/anxiety and talk about a few key things we can all do to ease into the week.

-pre plan a few posts
-do 1-2 things that HAVE to get done to move down your list
-new year new treatments

shout out to our sponsors!

Customized vitamin packs from https://takecareof.com/

Online payroll made easy
https://gusto.com/podcasts

Online counseling at your pace on your time
https://www.betterhelp.com/start/



Support the show

Jan 07, 2020
5 Tips to Finish 2019 STRONG
3342

We’re ending 2019 right with 5 tips to finishing strong!

First we talk PIGMENTATION! We both have it.
How do you get rid of it? Can you?

5 tips to finish strong:
1.Look at your #s
2.Taxes
3.Set 2020 goals
4.Back end
5.Appreciate what you accomplished


Shout out to our sponsors giving you the best deals to better yourself and your business!

Care/of vitamins: customizable vitamin packs shipped to you! https://takecareof.com/

Lola: The only tampons we’re using. With natural ingredients like 100% organic cotton. No toxins, dyes, or added fragrance. https://www.mylola.com/

Master class:
Learn from world class leaders about fashion, business, makeup and more. Boy one get one for the holiday season! https://www.masterclass.com/beautybizbffs

Wantable: An online clothing edit where you can customize your wardrobe as you please ! https://www.wantable.com/

Don’t forget to shop our stores for 20% off
https://www.lashloveapparel.com/
https://glowskincarela.com/



Support the show

Dec 17, 2019
Creating a solid client relationship that will last
2941

In this episode we talk about client relationships and the growth that we’ve experienced through the years with our core groups of regulars.

Building clientele requires people skills and adjusting to personalities that may or may not fit with your own.

You have to check in on your clients and make sure that they are happy with the services they are getting.

Is there something new you could show them or a different facial or lash style you could try?

Do you offer client gifts for the holidays?

Do you show up for your clients while still creating healthy boundaries?

you can shop both our sites for client gifts and wholesale options for your studio or salon.

https://www.beautybizbffs.com/
https://glowskincarela.com/
https://www.lashloveapparel.com

Thank you to our sponsor Masterclass for giving us a great deal on online classes from serious business women like one of the top Makeup Artists Bobby Brown and Sara Blakey who created spanx. Listen through the podcast to get a B1G1 code on their site !

https://www.masterclass.com/

Favorite quotes: 
“we're dealing with all sorts of personalities all day and they are in our space, we are in a confined room with personalities that may or may not mesh well and that is a superhero skill." -Lorena 

"if you have amazing, loyal employees that have been with you for years, you need to reward them. if you are taking care of your employees to the best of your abilities, they're gonna take care of you back.-Kasey





Support the show

Dec 10, 2019
Feng Shui your mind, your home and your business!
3028

Since were coming to the end of the year, let’s talk about clearing out the clutter. Organizing your home life can seriously help your business, too. The energy you have at home carries into your business and can affect your clientele. 
We talk about organizing our homes and our work spaces and how we tell employees to help clean without seeming passive aggressive! It doesn’t matter if it’s your space or the owners; clients don’t know the difference! 
Taking pride in the details will attract the right clientele and will keep them coming back. 
We talk about letting certain pieces go in our studios that we’ve had for years. Can you relate? How do you know when to let something go?
We answer a few listener questions and talk about asking clients to take pictures and videos (how to do it) 

Should you break from IG over holiday? We’ll talk about it. 

Join our private Facebook group “Beauty Biz Bffs”

Take advantage of our BEAUTYBIZBFFS code for 20% OFF both our sites! 



Support the show

Dec 03, 2019
Talking social media, the benefits of blogging and creating creative content with Ali Grant from Be Social
3541

We sat down with Ali Grant who founded Be Social; one of the first agencies executing integrated influencer outreach and collaboration. (Aka she represents tons of beauty influencers and links them up with big beauty brands hello dream job!)

We picked her brain about influencers, blogging and creating content your followers want to see; specifically for the Beauty Industry and why she prefers people with less followers and more vision when looking for new clients. 

We discussed how hard it can be to wear all the hats in your business and why you have to delegate to grow. 

http://www.clkmg.com/shoptagr_inc/beautybizzbffs



Support the show

Nov 26, 2019
Human Design by Erin Claire : Your energetic blueprint to thrive in business + life
2909

Erin Claire Jones reached out to us about human design and we were intrigued! Finding out your unique design is as simple as knowing your Name, birthdate, place and time of birth. From there you will find out which human type you are (there are 4) It helps explains your personality, behaviors and traits you personally possess which can inevitably help you discover yourself a little better!

Knowing these things about you can help in work and life but really just brings more clarity to why you do the things you do. It’s like finding a map to inside of your brain!

Look up your free design here: https://www.google.com/url?q=http%3A%2F%2Ferinclairejones.com%2Flookup&sa=D&usd=2&usg=AFQjCNFGzmE3A4Krg6lACJBqY1b2-avnow

Blueprint: USE BEAUTY BIZ BFFS FOR 10% OFF
(a 30-page, comprehensive guide to how you are uniquely designed to lead, make decisions, communicate, cultivate relationships, and so much more based on your unique design. discount code BEAUTYBIZBFFS will give them 10% off their Blueprint)
https://www.google.com/url?q=https%3A%2F%2Ferinclairejones.com%2Fblueprint&sa=D&usd=2&usg=AFQjCNHAlwBjKV0TSh8FfT2t79Q7BAhgCg

Thanks to our sponsor Masterclass: 65+ online classes and lessons from top leaders in food, culture, fashion and more
https://www.masterclass.com



Support the show

Nov 19, 2019
Beauty studio breakdown: What we use and things we love !
2933

In this episode we talk breakdown all the things in our beauty studios. From the moment you walk in to the details of our treatment rooms; we walk you through what we’ve purchased and why.

Because we both love a good budget, most of our stuff has come from Amazon (hello, free shipping!) and we each have stores where you can shop all our must haves.

We also break down products and gadgets we love and use in our treatment rooms.

Thank you to our sponsors for supporting our podcast and giving us discounts to share with you:

Care/of vitamins: customized vitamins shipped to your door: https://takecareof.com
Shoptagr: your personal shopping assistant
http://www.clkmg.com/shoptagr_inc/beautybizzbffs
Masterclass: 65+ online classes and lessons from top leaders in food, culture, fashion and more
https://www.masterclass.com



Support the show

Nov 12, 2019
Real talk about business , flexing your cancellation policy muscle, listener questions and our Amazon favorites.
3111

On this week’s episode we talk about how we got started and how we knew our businesses were “real” (background on both of us) and then get into your questions ! From cancellation policies to being able to afford Esthetician school (or not) we cover a lot of important topics in this episode ! We also talk our current Amazon favorites that you can get from our shops!

https://www.amazon.com/shop/dearlashlove
https://www.amazon.com/shop/glowskincarela



Support the show

Nov 05, 2019
Being yourself in order to grow your business, setting your schedule up for success and doing what works for you.
2942

In this week’s episode we recap The Glow Social where Kasey talked specifically about branding. We discuss what it takes to have a brand and why having social media doesn’t mean you need to have a “brand”. We talk about the length of time it takes to build a brand; listening to what people like and reinventing yourself at the same time. There can be so much pressure with creating a personal brand and trying to be “yourself” on social media. It first comes down to being yourself; whatever that is. We talk about how childhood environments has shaped our confidence and how that can play into running a business and developing as a person.
If you’re listening and you’re trying to figure out yourself and who you are...think about your past. Let it help you grow. 

Struggling to get clients? 20% is what you offer and 80% if how you make people feel. If you aren’t connecting with people that might be why you aren’t busy. 

Set yourself and your schedule up for success ! 

Sharing our current favorite books: Light is the New Black and Essentialisn. Both available in our amazon stores. 

Thanks to our sponsors 
Shoptager http://www.clkmg.com/shoptagr_inc/beautybizzbffs
and Thrive Causmetics 



Support the show

Oct 29, 2019
So, what IS a Beauty Editor? - an interview with the female duo behind the Breaking Beauty Podcast
3574

In this episode we interview Carlene Higgins and Jill Dunn; the Beauty Editor duo behind the Breaking Beauty podcast. You’ll get a behind the scenes of what a Beauty Editor is; how they connected and what their influence has been in the Beauty Industry. We talk about being “licensed Estheticians” and it’s place in the Industry. Do we think it’s a must to be taken seriously as leaders and educators ? You’ll find out. We discuss one thing beauty founders have in common and a few influential people they’ve interviewed that we know you’ll love. If you’re looking for another peek into a different part of the “beauty world” you’ll want to listen to this episode and future ones from their podcast. It was so fun for us to gain access to this part of the industry and learn more about another “job” potential beauty professionals could add to their future resume. 

Thank you to our sponsors Simple Health ! 



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Oct 22, 2019
Slowing down, creating your own path and trusting your gut
3440

Show notes: 

We’re talking about our sponsors that now keep our podcast going and why we choose the companies we do ! Listen through for seeet discounts ! We re-cap the Borboleta Beauty event Lorena went to and why it is so important to attend events and take notes and how it can apply to your business at home. 

We talk about the pressure of having to do “everything” and why you should cut yourself from slack and find the path that is right for you; not the path others are taking. 

Next we get into listener questions about being unhappy in a renting situation, a crazy phone call we took mid recording and why you need to trust your gut. 

Lastly we again get into doing what is right for you and sometimes that means NOT doing something. 

The book Kasey mentions is Light is the New Black 
The book Lorena mentions is Essentialism 

They can be found in our Amazon stores 

If you love this episode let us know over at our Instagram or write us a review. We appreciate you! 

Shout out to our sponsors HelloFresh, Care/of and Shoptagr

http://www.clkmg.com/shoptagr_inc/beautybizzbffs



Support the show

Oct 15, 2019
Beauty Biz BFFS X Palm Springs part 3- Interview with Lori Crete
3892

Part 3 of our Palm Springs adventure closes out with someone we have both been briefly connected to in our past and someone that is so influential in the professional skincare industry. Lori Crete is a licensed Esthetician, public speaker and industry leader. We first dive into our background with Lori (which she may or may not have known about ) then talk about why she became an Esthetician and later created The Six-Figure Esthetician System. We talk about downsizing, burn out and eliminating things in your life and business that aren’t working for you. Lori also talks about creating your “BCE” (best client ever) which allows you to get back to basics and really fine tune your ideal client. Kasey and Lorena talk about their friendship and how it’s evolved and the mistakes they’ve made in their own businesses. Listen all the way through; it’s a good one! 



Support the show

Oct 08, 2019
Beauty Biz BFFS X Palm Springs part 2-All about Personal Branding
2681

Part 2 in Palm Springs is all about our experience at the Parker Hotel and personal branding. How do you separate yourself from your business when they can be one in the same ? Lorena talks about attending the Female Founders Collective and getting to hear Chriselle Lim talk about showing face in your business but also making it cohesive to your brand. Kasey will be speaking at the Glow Social about branding and we get into boundaries on social media and making sure you’re not oversharing or crossing lines. 
We share a list of things to share on your IG feed and stories and offer suggestions on finding your purpose on social media. What do you want the takeaway to be from your social media ? 

Micro-influencers are where it’s at so make sure to be engaging with every follower you have.  

Side note: we love blazers and want you to wear them! Share your blazer pics with us ! Please also continue to rate review and subscribe ! 



Support the show

Oct 01, 2019
Beauty Biz BFFS x Palm Springs part 1
2224

We’re taking a girls trip to Palm
Springs for some fresh inspiration and an interview with an influential Esthetician from when we first started in the business and now. But first...a pit stop to McDonalds to have a little fun. 

We’re also talking about @careof our favorite vitamins! Listen all the way through to get a discount code you can’t say no to. 

Sep 24, 2019
The value of work experience; how to write an email that gets the response you want and systems you can put in place to create better boundaries and structure for your business.
3265

In this week’s episode we talk about the Sephoria event we attended followed up with the Long Beach Trade show and what we observed about both. 

We answer questions about timing services,  taking deposits, why you should have systems in place and why you should be consistent with both. 

We also talk about menus and why it’s a great idea to have them so clients can see a physical copy in front of them. (Tip: leave out pricing and direct them to your website ) 

How do you write an email that is mutually beneficial? We give you 5 steps at the end of the podcast. 

Sep 17, 2019
Online booking systems, Black Friday prep, CLIENT BREAK UPS, To-do lists and how to tackle them.
3165

Todays episode is about crossing off TO-DO lists and checking off the smaller things to get to the bigger things. We talk about supporting Teachers in Esthetician and Beauty school and changing your mindset when you're a student to get the most out of school. Later, we discuss Black Friday and what we're doing to prepare and how you can take advantage of sales by creating a special to promote. Lastly, we go over client break ups and how to handle them.

Follow Kasey at Glow Skincare LA     Book an appointment and shop
Follow Lorena at Dear, Lash+Love      Book an appointment and shop

Our sponsored ad is news made fast, fair & fun — in less than 10 minutes...we're all about time savers ! Named by Salon.com as an “Essential Current Events Podcast,” broadcast journalist Erica Mandy was tired of the talking heads and alarmist headlines, so she quit her TV news job to create something new. She’s passionate about helping you stay informed, save time and feel less overwhelmed and depressed by the news….

https://www.thenewsworthy.com

Sep 10, 2019
Why vacations are good for your business, connecting in person, hitting goals and balancing a business relationship and friendship
3107

We recap Lorena’s first vacation in years and how to do it as a Business Owner plus why it’s important to make them a priority. We also answer your questions and dive into Kasey and Lorena’s working relationship and what you should think about before going into business with someone else. There’s also nothing like actually connecting face to face and we talk about how important it is for growing and keeping your business moving! 

Sep 03, 2019
From start to finish; a how-to for E-commerce beginners
2415

One of our most popular episodes about e-commerce just got even better! We dive into the background of both Kasey and Lorena’s businesses, how and why they started selling products online and what you need to know to get started. 

A few things we cover:
Finding your why 
Finding your who 
What you should sell 
How to sell it
Best hosting sites and shipping tips 


Aug 27, 2019
You asked, we answered! Q+A about dressing for work, selling packages and putting money into your business
2392
Aug 20, 2019
Break-ups in business, being open to change and getting uncomfortable
3166

On today’s episode we answer some listener questions, talk about break ups in business and why it’s healthy to feel sad and even healthier to move on. We discuss making small changes in your business and why you sometimes have to do things for work in order to grow and network that don’t seem beneficial now but will pay off later. 

Aug 13, 2019
Creativity in networking, cutting your hours, a breakdown of selling retail, balance and why taking education courses is a must.
3218

On today’s episode Kasey and Lorena talk about their most recent photo shoot and how they hired Glamsquad to do their hair and makeup which gave me them more time to work and also network with the employees. They discuss cutting hours, how to know when you can and how you can make up your income in other ways. From selling retail to taking education courses, they dive into several topics that are helpful for anyone in the Beauty Industry. If you love this episode, rate, review and subscribe! 

Aug 06, 2019
Plugging your business, being specific with goals and dreams, thinking outside your box and supporting Employees/Owners of a business
2634

On today’s episode we talk about keeping contact information on social media bios accurate and clear, why Owners of businesses need support too and how writing down your goals and dreams can make them more quickly come to life. We also dive into Tim Ferris’ book “The four hour work week” and Rachel Hollis’ “Girl, stop apologizing” and find the connection between the two books and why getting very specific with your dreams can be more fulfilling than just thinking about them. 

Jul 30, 2019
How you can attract your ideal client by becoming the best Esthetician and version of you
3342

On this episode, we talk about writing down what you’re looking for in your clients, what schedule you want and who is the ideal repeat customer? What does he or she look like and how can you get them to walk through your door? Asking for your dream clients requires you to look at who
you are as a beauty professional and person to make sure you are showing up for them just as much as you want them to show up for you.


Have a question? Email us!
Follow us on Instagram
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Follow Kasey at Glow Skincare
SHOP Glow Skincare

Follow Lorena at Dear, Lash+Love
SHOP Dear, Lash + Love 

Jul 23, 2019
Why slow days can be the best thing for your business, word of mouth referrals and marketing on all social media platforms
2847

On this episode we talk about the slow times in the Beauty Industry and how you can work on other parts of your business to gain momentum. We discuss why word of mouth can be so beneficial for your business and how we. both used it to expand and open our own spa and lash studio. Instagram has been down and we discuss the importance of marketing on other social media platforms and having an email database. We wrap it up by talking about constructive criticism and how it is easy to take it offensively but so much better to take a look at yourself and see how you can adjust. If you love this episode, please rate, review, subscribe, screen shot your review and email it to us below to get a Beauty Biz BFFs goodie bag!

Have a question? Email us!
Follow us on Instagram
Follow us on Twitter

Follow Kasey at Glow Skincare
SHOP Glow Skincare

Follow Lorena at Dear, Lash+Love
SHOP Dear, Lash + Love 

Jul 16, 2019
Our top skincare and beauty tips!
3235

You’ve asked and we listened. We’ve seen the the same questions being asked about skincare and beauty and added a few of our own. Today we go into detail about SPF, Retinol, our makeup routine and how to exfoliate. Simple and to the point but also helpful for clients! Take this information and use it in the treatment room and don’t forget to further educate yourself on topics you aren’t sure about. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Jul 09, 2019
Beauty Biz Bffs x FOREO: The people and passion behind the multi-national beauty brand
5424

On today’s episode, we interview the men and women behind FOREO. FOREO is a Swedish multi-national beauty brand that sells one of the leading skin cleansing devices on the market. In just six years they’ve gone from two employees at their Swedish headquarters in 2013, to over 3,000 people worldwide. They’ve also shipped more than 20 million FOREO products in that time – when something works, word spreads fast. Beyond the well thought out branding, marketing and packaging are people with a serious passion for enhancing their customers self-care routines and lives by starting with a good beauty routine. We dive deep with Beki Hoxha; General Manager of North America and #3 employee, Pavllo Zengo who runs Brand Partnerships and Sarah Jade Lacoursiere; business development for the Pro Channel arm of FOREO and in charge of getting FOREO into professional spas.

Become a retailer: https://retailer.foreo.com/
Shop FOREO: https://foreo.com/

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com

Jul 02, 2019
What happens in Vegas doesn’t stay in Vegas when you’re networking.
2796

On this episode, we talk about the International Beauty Show; why we went this year, what we learned and why you should make it a point to go to as many shows as you can. We dive into a little bit about our interview with FOREO and why stepping outside of our comfort zones has been so helpful for our businesses and why networking  with other women can push you to elevate your business. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Jun 25, 2019
Manic Monday- you do you
552
Jun 24, 2019
Manic Monday- We’re talking Howard Stern
227

When’s the last time you heard about Howard Stern? He’s showing a softer side since the 90s and taking interviewing to the next level. Kasey gets into her new obsession with his show on Sirius XM and how he connects with his guests. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Jun 24, 2019
Beauty Biz BFFS x Wander Beauty: makeup essentials for the girl on the go!
3110

In this episode we talk with Divya Gugnani, CEO and Co-Founder of Wander Beauty. Wander Beauty is makeup and skincare for the woman on the go. We loved hearing her talk about the launch of her business, trial and errors of running a business and her mission to create makeup that not only looks good but feels good, too. One of our favorite parts was her emphasis on choosing one product to sell and being really good at that one things before branching out. 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Jun 18, 2019
Manic Monday- Makeup basics and our quick go-tos
731

Talking our current favorite beauty products and why were very much into “less is more” should you wear makeup to work, an interview? We give our opinion. 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Jun 17, 2019
Interview tips, protecting your space, perfecting your craft and why being an Esthetician is harder than people think.
2358

Talking interviewing on today’s episode! Dress to impress, show up early, come without beverages in hand and dress professionally. The Beauty Industry can be fun but should also be taken seriously. We dive into what we look for in a new hire, what we absolutely hate and what would wow us. We talk about boundaries in our business and protecting our space and why you should have those same standards if you are looking to hire. If you’re wanting to get hired, think about what you’re saying before you say it, be honest, be confident in the skills you have and services you provide. 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Jun 11, 2019
Manic Monday -See you in Vegas
190
Jun 10, 2019
PASSION and PRODUCTIVITY and how to find it and do it on YOUR TERMS
2267

In today's episode, we talk about passion and productivity ...what it is and why you shouldn't be too hard on yourself if you can't find "your passion" or are struggling with being productive. We talk about what brings us joy besides work, how we break away from the business world and decompress in order to work better. Paying attention to your mind and body is the key to centering yourself which in turn clears your mind and allows you to get things done more efficiently. Find what brings you energy and focus on those things more often and take the pressure off the right way to be productive and get work done in a way that makes sense for you.

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Jun 04, 2019
Manic Monday + Kylie Skin update
321

It’s just another Manic Monday with us! Short snippets about whatever we want are the topic of conversation on Mondays. We’re wrapping up our thoughts on Kylie Skin from a few weeks back so you won’t want to miss it if you’re on the fence or have serious questions about that walnut scrub. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Jun 03, 2019
Prioritizing happiness in your business and life, what happens when your switch switches and setting realistic expectations when deciding your next move.
2374

Kasey and Lorena talk prioritizing  happiness, what to do when the internal switch switches and your path changes in your career and setting realistic expectations when you’re deciding on your next move. If you’re feeling stuck in your business, this episode is for you! 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

May 28, 2019
Monday To-Do: RING LIGHTS and why you NEED them for your biz + life.
107

We talk ring lights! If you're in the Beauty Industry, you should have one for client pictures, a light for your treatment bed and pictures for social media. They are multi-functional and a must for every business. Check out our favorites in our Amazon shops! 

AMAZON:
www.amazon.com/shop/dearlashlove
www.amazon.com/shop/glowskincarela
Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

May 27, 2019
Beauty professionals + renting a space vs working for someone and how to choose.
2715

This is one of @beautybizbffs most asked questions: “what’s the difference between renting space at a spa or lash studio and being an employee and how do you choose?” This episode goes into detail about what the difference between the two is, how to better figure out which is right for you as a Business OWNER and as someone wanting to get into the Beauty Industry. Kasey and Lorena come up with a set of questions you can answer to help navigate and give you clarity. Both can make you happy, you just have to be clear about your vision and what type of work ethic you have.

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

May 21, 2019
Monday To-Do: We’re talking KYLIE SKIN
398

We somehow end up talking about Kylie Jenner’s skincare kind and don’t hold back. Do you love her, hate her? Either way she’s doing something right.Taking emotion out of business is the key to success so think about how she uses her brand to market and make money to see if any tips apply to you. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

May 20, 2019
Beauty professional must haves straight from our BEAUTY BIZ VAULT.
2290

In this episode Kasey and Lorena break down their must haves for their treatment rooms and business in general. Where to splurge and where to save and what to start with. Are you a new Esthetician or a looking to step up your business? This episode will give you tips and tricks to elevating your space and services. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

May 14, 2019
Monday To-Do:Treat Yo self
162

Hey ladies! Take some time to treat yo self. Whether it’s a facial, manicure or a quick walk to decompress, taking care of YOU allows you to be a better person for you and your clients ! 

May 13, 2019
Building a clientele, automatic slinking and posting to all social media accounts, putting energy into growing your business by being present at work.
3227
May 07, 2019
Monday To-Do: a thank you goes a long way.
239
May 06, 2019
Back to basics + customer service
2495

Kasey and Lorena start the podcast with their favorites product of the week. Talking competition and why to avoid anything or anyone taking your energy and how to focus on your own path. Coming from a place of abundance and sharing will only grow your business and help you be more successful. They then dive into customer service and break down what to do and how to give it. The little things get forgotten but they chat going back to basics. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Apr 30, 2019
Monday To-Do: Beauty space details. Let’s talk scents.
263

We love a room that smells good. Between candles, diffusers and wax warmers, we’ve tried it all. Spice up your room and space with our favorite scents. It’s all in the details and clients will love it. Shop both of our favorites in our Amazon shops on our websites! 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Apr 29, 2019
NASA tested, SKIN approved: An interview with Celluma Light Therapy and why you need it in your life.
2483

Today’s episode is all about LIGHT THERAPY. We talk with Chelsea Bergeron from Celluma Light Therapy about the powerful anti-aging benefits of using this in and out of the professional skincare treatment room. Did we mention it’s backed by NASA and was used in outer space to help Astronauts heal quicker from injuries? Glowing skin, acne reduction and pain relief? Sign us up. 



Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
Celluma: www.celluma.com

Apr 23, 2019
Monday To-Do: Thoughts and actions and what to do with them.
396

Did you know your brain doesn't know the difference between a thought in your head and an actual action? That's pretty powerful if you think about all the positive and negative thoughts that pop into our head on the daily. Changing your mindset, will change your life. Start your week in a better head space and watch good things come in to your life. We also talk briefly about the book "The Alcohol Experiment" because like the Author says "changing your habits can be hard without the right tools. This is especially true for alcohol because habits are, by definition, subconscious thought processes." 


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove


Apr 22, 2019
Behind the scenes in the treatment room, a play by play of one of Kasey’s signature facials and podcasting while we do it.
2783

Kasey and Lorena decide that doing a facial and recording a podcast is a must! They talk skin analysis, confidence with clients, treatment room etiquette, what gadgets and products they love to use on clients and more. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Apr 16, 2019
Monday To-Do: ONLINE BOOKING. It's a THING.
306

You know how we feel about ONLINE booking. Time is money and time spent booking clients can be spent working ON your business not IN your business. We chat about our favorite booking systems and encourage you to make the switch! 

Apr 15, 2019
Listening to your mind and body, working smarter not harder + tips for longevity in the beauty business
3031

In this episode, Kasey and Lorena talk about how long they've been in the Industry and the changes they're noticing in their bodies, what they are doing to continue to work and stay healthy and tips for working smarter not harder. Your mind is connected to your body and resting now has long term benefits for a career in the Beauty Industry. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Apr 09, 2019
Monday To-Do: PARTY WITH US!
252

We've been podcasting for 6 months and want to celebrate with YOU! Join us in STUDIO CITY, CA and be a part of our live podcast recording! If you know us, you know we love chicken wings and mimosas...there will be plenty! Goodie bags, shopping and networking. Let's have some fun. Limited capacity is available purchase tickets at www.beautybizbffs.com

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Apr 08, 2019
#28 UPSELLING your way to the bank.
2355

In this episode, we talk about doubling your money by offering add-on treatments to your service menu and how breaking down goals each day/week can make it more attainable. We chat our favorite ways to upsell and what services we personally do and if you’re not doing spray tans...well, after this episode you will be.


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela
SHOP Glow Skincare: www.glowskincarela.com

Apr 02, 2019
Monday to-do: Show Face ON social
138

Showing face can help build your business and your brand. Where to start? Start educating your clients and followers and don't be afraid to get in front of the camera. Connection comes from personal stories and experiences and tying that into your business will set you up for success. 

Apr 01, 2019
#27 Networking, upping your game to keep your clients, face to face connections and putting money into your business
2860

In this episode, we talk about our upcoming Beauty Biz event, why "Beauty School" is not enough and why networking and continued education is SO important. Budgeting and building connections is the topic of conversation and how getting back to basics is where it's at. Yes, it's "easier" to get clients now because of social media but the industry has also become so saturated which is why it's so crucial to step up your game and go above and beyond for your clients.


Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com

Mar 26, 2019
Monday To-DO: If not now...WHEN?
242

On this TO DO Kasey and Lorena talk about trying new things or doing something you’ve been wanting to do but haven’t. Kasey talks dance! Having something to look forward to outside of business is key to finding balance. Pick up an old hobby or or start a brand new one. It’s not always  about work. Why wait ? Start now!

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com

Mar 25, 2019
#26 The ladies of BOXFOX: A curated gift box experience. There’s no question when it’s your calling, mimicking a retail experience online and what running self funded start-up really looks like.
2915

Kasey and Lorena meet with the Founders of BOXFOX; a curated gifting platform for friends and family to shop for their loved ones. These ladies have a serious vision (and a backing to prove it) for their brand so it’s no surprise that they landed on the FORBES 30 under 30 list together. What is so refreshing is the raw, behind the scenes of what it takes to “start” and the fact that these Owners are self funded. Listen, take notes, get inspired and SHOP. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com

Mar 19, 2019
Monday to-do: Break a sweat!
220

Working out is so much more than getting fit. It helps clear the mind so you can start or finish your day right. Take a walk, try a new workout class or just add an extra day to your typical routine. It’s good for the body, mind and soul. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Mar 18, 2019
#25 Getting rid of toxic relationships to grow your business and finding your voice
3409

On this episode Kasey and Lorena talk about removing toxic things and people from their “space”  and how it’s enhanced their lives and businesses...and obviously other random things is a must! 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com

Mar 12, 2019
Monday to-do: up your retail game
280

Retail is the quickest way to double your income and setting small goals can make it easier to accomplish. This week work on educating yourself and your clients, choose one favorite product to sell or pick three but either way...SELL IT, BABY! 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Mar 11, 2019
#24 finding your niche, how to approach a business for collaboration and being specific.
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Kasey and Lorena talk IG, finding your niche and how to approach businesses for collaborations. It’s all about simplicity and being direct. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com

Mar 05, 2019
Monday to-do: Ivy Lee Method
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Let’s get PRODUCTIVE
Have you heard of the IVY LEE method? It’s a simple yet efficient way to get sh*t done. Write down 6 things in order of importance and tackle #1 first. The trick is you can’t move on to #2 until you complete the first. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove

Mar 04, 2019
#23 Pros and Cons of social Media
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Kasey and Lorena go over pros and cons of social media, how it’s helped their businesses but also what kind of pressure has been added to their lives because of it. Is it really a “job?” They both agree that the good outweighs the bad and that if you remain true to you and your brand, you can grow a successful community and help change lives while you’re doing it. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com

Feb 26, 2019
Monday to-do: Do you have a morning routine?
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Feb 25, 2019
#22 Create a space you love to work in...on a budget.
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You asked, we listened ! In this episode, we talk about decorating on a budget. We think the best way to grow your business is to be in a space that you love, that you can work in and enjoy but we also know that you can love your space and not go BROKE over it. From our favorite places to shop to picking statement pieces and saving on the rest, we talk about it all. 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Twitter: Beautybizbffs
Follow Kasey : @glowskincarela 
SHOP Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
SHOP Dear, Lash + Love : www.dearlashlove.com


Feb 19, 2019
Monday to-do: Kasey, the cold roller Queen
104

Happy Birthday to the cold rolling Queen Kasey! In honor of her special day, let’s drink some mimosas and cold roll...add a Bubly and do something fun in honor of her. 

Our Monday To-dos are a fun way of starting the week off right and bringing our community of women together in a unique way through sharing on social media! 

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com


Feb 18, 2019
#21 Skincare and Shots because it’s all about balance
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Kasey had a week, Lorena asked if she needed a hug but what she asked for was a shot. They then get into the basics of skincare because you have to start somewhere. They talk about cleansing, exfoliating and pet peeves when it comes to skin. Always laughing, sometimes inappropriate but always informative...consider them your beauty biz bffs. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com

Feb 12, 2019
Monday to-do: Tidy Up!
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Is it just us or is 2019 the year of purging? Tidying up your home and biz life, will make more room for the good stuff. Take this week and clean shop...and watch “Tidy Up” on Netflix if you’re late to the game. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com

Feb 11, 2019
#20 Let’s get personal with Lorena Ashmore
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Kasey and Lorena decide to get a little deep and interview each other to get more insight on who they are and where they’re from. 
In today’s episode, Kasey interviews Lorena and they talk about how it all started. Family life, growing up and all the moves she’s made...literally. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com

Feb 05, 2019
Monday to-do: Let’s talk money
227

We are launching a new weekly snippet where we give you a to-do for the week...this will be every Monday which will help with the dreaded Monday blues we can sometimes get.  It can be anything from focusing on client boundaries to stepping up your beauty routine ! These short tasks are going to be a fun way for us to connect more on social media. Make sure to tag us in any posts so we can share and hold each other accountable! These “to-dos” will be every Monday and regular podcast episodes will be on Tuesdays. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com

Feb 04, 2019
#19 Let's talk E-COMMERCE
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E-commerce can be one of the best ways to make money...especially while you sleep. Where do you start, how do you know when you're ready and what are the steps? Kasey and Lorena talk about their favorite hosting sites, how to print labels and ship packages and the behind the scenes of packaging orders and knowing how and what to sell online. 

Rate, review and subscribe and email us to enter our weekly giveaway !

Email: beautybizbffs@gmail.com
IG: @beautybizbffs
Follow Kasey : @glowskincarela 
shop Glow Skincare: www.glowskincarela.com
Follow Lorena : @dearlashlove
shop Dear, Lash + Love : www.dearlashlove.com

Jan 29, 2019
Your Monday To-Do: Rose and lashes...it's a thing.
117

Let's celebrate Lorena's Birthday by sipping' on some rose and sharing on social!

We are launching a new weekly snippet where we give you a to-do for the week...this will be every Monday which will help with the dreaded Monday blues we can sometimes get.  It can be anything from focusing on client boundaries to stepping up your beauty routine ! These short tasks are going to be a fun way for us to connect more on social media. Make sure to tag us in any posts so we can share and hold each other accountable! These “to-dos” will be every Monday and regular podcast episodes will be on Tuesdays. 

Jan 28, 2019
#18 January blues and how to kick em!
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In this episode we talk about the pressures of the new year, January blues, injuries from working and doing too much. Sometimes you're just not ON and that's OK! We also chat about our next round of events for 2019 and what we're focusing on. 

Jan 22, 2019
Your Monday To-Do- Tell us about you & your WHY
166

We are launching a new weekly snippet where we give you a to-do for the week...this will be every Monday which will help with the dreaded Monday blues we can sometimes get.  It can anything from focusing on client boundaries or stepping up your beauty routine ! These short tasks are going to be a fun way for us to connect more on social media. Make sure to tag us in any posts so we can share and hold each other accountable! These “to-dos” will be every Monday and regular podcast episodes will go back to Tuesdays. 

Jan 21, 2019
#17 Interview with the QUEEN of IG Lauryn Evarts Bosstick Creator of The Skinny Confidential
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Lauryn Evarts Bosstick is the Creator of The Skinny Confidential; a brand, a book, a blog and a podcast. We talk all about women supporting women and how it can really grow your business. We get the "skinny" on how she timelines her IG stories and what keeps her grounded when anxiety kicks in. 

Jan 15, 2019
TO-DO Dress like you give a sh*t
236

Throw on a blazer, wear a @dearlashlove tee, paint your nails and tag us in your cute outfits ! Taking the extra step to look cute in the mornings will set you up for success throughout the day...because when you look good, you feel good!

Jan 14, 2019
#16 Behind the scenes Q & A from our first Beauty Biz Event
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We did a Q+A with everyone that attended our first event. This was an intimate ask us anything moment and this was our favorite part of the event. From social media to savings apps, we talk about it all!

Jan 08, 2019
Your Monday TO-DO
280
Jan 07, 2019
Your first Beauty Biz BFFS weekly to-do!
343

We are launching a new weekly snippet where we give you a to-do for the week...this will be every Monday which will help with the dreaded Monday blues we can sometimes get.  It can anything from focusing on client boundaries or stepping up your beauty routine ! These short tasks are going to be a fun way for us to connect more on social media. Make sure to tag us in any posts so we can share and hold each other accountable! These “to-dos” will be every Monday and regular podcast episodes will go back to Tuesdays. 

Jan 01, 2019
#15 Ending 2018 right
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Kasey and Lorena talk about finishing out the year and how it's so easy to think you haven't done enough...until you write it out on paper. Talking Instagram, integrity, YELP and social media etiquette... the difference between feeling inspired by someone and taking what they've created and having confidence in your own style and taste because no one is YOU.

Dec 18, 2018
#14 Make your clients feel like CELEBS!
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Lorena and Kasey talk about how to make your clients feel like celebs. Sometimes, it's all about the connection and other times they just want a sparkling soda and to be told they look pretty. 

Dec 11, 2018
#13 Black Friday recap and reinvesting into your Biz
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We chat about the aftermath of Black Friday and what if’s so important to put money back into your business. When you’re growing a business, you’re never really rich!

Dec 04, 2018
#12 Be a team player
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In this episode, we talk about going above and beyond even when you feel like it might not directly benefit you. Whether you are an employee, booth renter or owning your own beauty biz, this episode is all about stepping up and outside the box!

Nov 27, 2018
#11 You aren't a business owner and that's okay.
2129

Today we talk about how running a business and owning a business is not for everyone...and that's okay. Working for someone else does not devalue you as a professional ! We talk about starting out working for someone else, building the skillset to branch out on your own and knowing that there is a time and place for everything...there's. no magical potion you can take to get the clients you want. You have to WORK.

Nov 20, 2018
#10 Recap of the week
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In this episode, Kasey and Lorena recap last month. They discuss Lorena’s launch of her lash tee subscription, Kasey’s cold rollers and what they want to do more of.

Nov 13, 2018
#9 a little Q+A with Lorena and Kasey
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After recording a more serious podcast, we decided to scrap it and have some fun. Based off of Vogue's 73 question interviews, we decided to ask each other random questions to learn a little more about one another. 

Nov 06, 2018
#8 Delegate to Elevate!
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In this episode we talk about FINALLY being able to enjoy the perks of being a business owner and why it's important to delegate in order to GROW! It can be challenging to figure out what you need to give up in order to gain but letting go can be the most beneficial thing you can do for yourself and the empire you want to build !

Oct 30, 2018
#7 Our first interview with Ryan Christopher from Cosmedix Skincare
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We talk ALL about skincare but we also make it fun. We get all the inside scoop behind the skincare company Cosmedix, what the super secret cocktails are for glowing skin, why you don’t have to “Own” your own place just because you’re booked solid and something that Ryan has noticed about women in the industry. Don’t miss this one! 

Oct 23, 2018
#6 Social media and why it's NOT just about the followers.
2024

We love it, we hate it...but we need it. In today's episode we talk about the pressure to post, why followers don't matter and why you should show your face on your feed! We also talk a little bit about Gary Lee, who we both love. We couldn't remember the name of his book but it's called "Crushing it" and you can find it in our Amazon stores!

Oct 16, 2018
#5 Client Boundaries
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Client boundaries ! We need them and so do they! In this episode we talk about how to set them whether you're a veteran in the industry or just starting out! Client boundaries make for a successful business and sane mind ;)

Oct 09, 2018
#4 Running a business is...HARD.
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In this episode, Kasey and Lorena talk about the hard sh*t that comes with running a business. It can be lonely and exhausting but it's also totally worth it...if you want it.

Oct 02, 2018
#3 Selling Retail Like a Boss
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In this episode, Kasey and Lorena talk about retail and how you can double your income selling it.
Sep 25, 2018
What happens after 10 hours of recording.
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In this episode, Kasey and Lorena talk about balance in their friendship and business relationship. 

Sep 25, 2018
#2 We all have to start somewhere.
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In this episode Kasey and Lorena talk a little bit about themselves and how they started. Unfiltered and light hearted, they dive into what brought them to the Beauty Industry. 

Sep 18, 2018
#1 The Beauty Biz BFFS...teaser.
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Welcome to The Beauty Biz BFF show hosted by female entrepreneurs and licensed Estheticians Kasey Boone and Lorena Ashmore. In this show, you'll get the nitty gritty on all things beauty, mostly business and a little bit of everything in between. Consider them you new BFFS. Make sure to subscribe for the latest updates.

Sep 18, 2018