The Brink

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Category: Business

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Derric C
 Dec 7, 2018
Great pace and flow, super informative!


 Nov 26, 2018

Description

For many companies, there’s a definitive moment that could determine success or failure. What do you do when you find yourself at The Brink?

Episode Date
No Place for MySpace
2266
Once it was the king of social media platforms but these days MySpace is nearly forgotten. How did the company go from being on top of the world to a punchline?<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Feb 18, 2019
Xerox: Hoping to Copy Past Success
2129
This venerable company, whose trademarked name became the generic term for photocopiers, has been through a lot. We look at how some recent major changes have reshaped Xerox.<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Feb 11, 2019
Old Spice: Not Your Grandfather's Marketing
2323
The Old Spice brand was in danger of forever being associated with the idea of smelling like your grandpa. So how did an innovative ad campaign turn things around? I'm on a horse!<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Feb 04, 2019
Reservations About AirBnB
1687
The hospitality industry hasn't exactly been hospitable toward the upstart AirBnB, which aims to disrupt the hotel industry. This is the story of how the business went from concept to worldwide phenomenon.&nbsp;<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Jan 28, 2019
Lego: Not Another Brick in the Wall (Street)
1857
Before there were motion pictures, video games and countless licensed minifigs populating shelves across the world, there was a little toy company and a little wooden duck. We explore how Lego built a business brick by brick.<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Jan 21, 2019
How to Win: Consulting the Oracle
2207
Oracle was founded by three people but most of us only know about Larry Ellison. How did this college dropout become a billionaire while taking aim at the largest software company in the world?<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Jan 14, 2019
Amazon: From Bookseller to Billionaire
1904
When Jeff Bezos launched Amazon, one thing was certain: there was no way that business was going to make it. Now he's the richest man on Earth. How did that happen?<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Jan 07, 2019
Delta Pulls Out of a Dive
2347
From crop dusting to first class, we look at how a little company out of Macon, Georgia became one of the largest airlines in the world.<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Dec 31, 2018
Miracle at Macy's
2085
Macy's and Christmas go together like Santa and the end of the Thanksgiving Day Parade. But about 20 years ago, the company was in danger of falling apart. How did Macy's recover?<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Dec 24, 2018
Wrapping Up Toys R Us
2256
We don't want to grow up, but when Toys R Us declared bankruptcy we matured really quickly. How did this company synonymous with toy stores lose its way?<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Dec 17, 2018
Pebble Hits a Boulder
2312
A geeky smart watch company launched three of the five most successful Kickstarter campaigns in crowdfunding history. So how did Pebble lose its way to go out of business?<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Dec 10, 2018
The Brink Takes a Bite Out of Apple
1906
In a controversial decision, the CEO of Apple forced Steve Jobs out of the company he founded. Then everything fell apart. How did Jobs make a triumphant return to the company that had pushed him away?<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Dec 03, 2018
Harley Davidson Rides to War
2227
In the early 1900s, a dozen or so motorcycle companies popped up in the United States. By the end of World War II, only two remained. How did Harley Davidson survive?<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Nov 26, 2018
Sriracha Adds the Spice to Success
2121
How did a refugee build up a condiment empire? We explore the spicy story behind one of the most popular sauces on tabletops across the US.<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Nov 26, 2018
Welcome to The Brink
78
For many companies, there’s a definitive moment that could determine success or failure. What do you do when you find yourself at The Brink?<br><br>Learn more about advertising on the HowStuffWorks podcasts at <a href='http://www.howstuffworks.com/advertisers.htm'>www.howstuffworks.com/advertisers.htm</a><br><br>And to learn about your ad choices when listening to podcasts, visit <a href='https://www.howstuffworks.com/privacy.htm#ad-choices'>https://www.howstuffworks.com/privacy.htm#ad-choices</a>
Nov 19, 2018