By Founder's Place

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"If you build it, they will come -- if they can find you." Founders, entrepreneurs, and big idea people quickly realize that creating a great product is only a small part of their newly discovered challenges to building a company. You quickly move from "visionary" to the company Swiss Army Knife, solving an array of problems - from office furniture to partnership agreements, from hiring the best talent to finding your customers. The challenges are never ending, the answers typically expose another problem. We can't solve everything, but how turning your idea into a product and then taking the product to the right market - and even growing that market - are right in the sweet spot of this podcast. Founders, and those who support them, weigh-in on how to solve these problems and where to turn for answers. Household names and those that aspire to be share insights, strategies, and some occasional hair pulling frustrations on what it means to be a founder -- and why almost all of them will do it again!

Episode Date
Episode 46 - Putting the "C" back in "CMO"
What’s the “C” in CMO? Apparently, a decline has been seen in the role of the CMO in the organization and this may not be a trend to just brush aside. In this Toddcast episode, let’s dig deep and find out how we can turn things around.<br>Christine Crandell is a Serial CMO, B2B board member, and C-level global marketing exec who is a strategy expert and transformational leader.<br><br><br><br><br>Learn more about your ad choices. Visit <a href=""></a>
Sep 16, 2019
Episode 45 - Making Successful Career Transitions with Seth Greenberg
Knowing yourself and knowing exactly what you want can help you find that remarkable opportunity in a company where you can fit in. And if you are a founder, remember that personality takes precedence over skill set when you want to build up the right team.<br>Seth Greenberg claims to be a marketer at heart. He was previously Chief Marketing Officer at Alteryx and LifeLock. He was also a Vice President for Social, Advertising, Brand and Digital Strategy at Intuit.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Sep 09, 2019
Episode 44 - Transitions in Organizations with Eric Duerr
Transitions can seem undesirably difficult but with the right amount of curiosity, an authentic interest in people, and the desire to grow, it can be made productively successful.&nbsp;<br>Eric Duerr is the Growth Strategy Lead at Yesler, an agency for B2B marketers.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Aug 26, 2019
Episode 43 - Humanizing Brand Marketing with Bryan Kramer
There are different ways to approach marketing and the goal is to make it most effective in reaching out to customers. Every touch point is a potential for closing a sale and thus must be well-orchestrated, lest you loose that customer or client along the way. More than any meticulously planned strategy however, the human to human approach to marketing has been proven most powerful. Because you are dealing with humans, then the most natural and easiest approach should logically be humanistic as well. &nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Aug 19, 2019
Episode 42 - Inspiring Creativity and Leadership in the Workplace with Courtney Kramer
Both creativity and leadership are not easy to inspire in the workplace – but maintaining an open mind and opening up to your true self can help spark that kind of company culture.&nbsp;<br>Courtney Kramer is the Head of Global Marketing at Co-Active Training Institute (CTI), formerly Coaches Training Institute (CTI). She is also an author, an executive creative director, a designer, and a strategist with a passion for creativity.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Aug 12, 2019
Episode 41 - Growth and Focus with Shanee Ben Zur
Company growth is a goal that founders strive to achieve at certain stages and growth marketing is both a scientific and artistic tool to use. As a science, growth marketing will require continuous, methodical experimentation until a viable conclusion on how to reach growth goals is attained. And like any other experiment, being able to identify the root problem is a critical first step, versus being all over the place with multiple problems identified.&nbsp; In the end, what you want is to grow user-driven revenue. It’s all about the ways to growth marketing and focus in this episode.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Aug 05, 2019
Episode 40 - Marketing and The Marketer in Today’s World with Michelle Killebrew
Gone are the days when marketing is just one segment of the organization. Today, a marketer has to communicate and collaborate with business leaders and other team members in a common language towards reaching revenue goals. Today's guest expounds on those principles and explains what it means to be a marketer in today's business world.&nbsp;<br>Michelle Killebrew is currently Vice President, Head of Marketing at PwC’s New Ventures and also an advisor for Proof Analytics.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Jul 31, 2019
Episode 39: Healthy Mix of Marketing and Marketing Evolution with Aaron Strout
It's good to really take time and segregate a budget for your marketing strategy and how you could build your own name in the industry. But some brands and companies just go with the flow without really having an end in mind. Setting your goals can help you reach your destination. In marketing, it is important that you know what you’re doing and who you want to reach out to in order to achieve your goals.&nbsp;<br><br>In this episode, we’ll learn more from Aaron Strout, an integrated marketing professional, on how you can find the right marketing mix for your brand.<br><br><br><br><br>Learn more about your ad choices. Visit <a href=""></a>
Jul 22, 2019
Episode 38 - A Walkthrough in a C-level Executive’s Mind with Blaine Mathieu
Working as a C-level executive is unimaginably difficult and brings a lot of pressure to the table. And every executive on a C-level (CEO, CMO, CFO, name it) has different perceptions in running the business and doing their responsibilities. Learn more from Blaine as he speaks about many different aspects of becoming a CEO and a CMO and how these two differ from each other.&nbsp;<br><br>Blaine Mathieu is the Chief Marketing and Product Officer of VANTIQ – a company that accelerates the digital transformation of enterprises in this information-driven world. He has been in this industry for over 25 years and has a vast array of meaningful experiences in growing startup companies (between 50 and 500 employees) including Gartner, Adobe, Corel, and many more.<br><br><br><br><br><br>Learn more about your ad choices. Visit <a href=""></a>
Jul 15, 2019
Episode 37 - Looking at the Perspective of a Business Strategist with Christine Crandell
“The intersection of customer experience is sustainability. It may sound like it’s not relevant to a lot of people but it is. It is the hidden tsunami that is going to knock people right out apart. It’s the next age of customer experience,”these are the words of Christine Crandell a business strategist who will tell us in this episode how businesses can survive in this age of stiff competition and increasing market volatility.&nbsp;<br>Christine Crandell is the principal of New Business Strategies, a company which has been in business for 30 years, working with over a hundred companies in 3 continents. She has also written for Forbes, Huffington Post and CMSWire.&nbsp;<br><br><br><br><br>Learn more about your ad choices. Visit <a href=""></a>
Jul 01, 2019
Episode 36 - The CMO’s CMO with Karen Hayward
The function of a CMO is focused on facilitating sales &amp; marketing strategies of a business. While CMOs work together with the other C-level executives, harmony in an organization isn’t always present. To execute a plan and make it work, there should be a forging partnership within an organization. One leader should think about how another leader perceives one thing. And from there, they can align their goals and work in harmony to bring value, and eventually, revenue to the company.&nbsp;<br><br><br><br><br>Learn more about your ad choices. Visit <a href=""></a>
Jun 24, 2019
Episode 35 - The Evolution of the CMO with Britta Meyer
As the function of marketing evolves, so does the role of the CMO in the organization. And if given the chance, the CMO can work together with other company leaders to achieve shared goals and encourage innovation.<br>Britta Meyer is an Independent Advisor, Executive Consultant, and CMO. In the past, she took on the CMO role for Socialtext Inc., Magnet Systems, and for WageWorks for almost 5 years.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Jun 17, 2019
Episode 34 - Business & Mindset with Jerome Nadel
A company in their earlier stages always has a notion of an abundance mindset. They want to grow and they are so eager to improve each day of operation. But when the company starts to grow, they start bringing in people with a scarcity mindset – control the budget, cut the costs, etc. Thinking that you “don’t have enough” really closes doors to opportunities. Jerome Nadel is not your ordinary businessman. In this episode, Jerome introduces us to the use of psychology and philosophy in leading people and building a team.<br><br><br><br><br>Learn more about your ad choices. Visit <a href=""></a>
Jun 10, 2019
Episode 33: Toddcast #5 - Investors, VC's, and YOU
You’ve got your product, but how well do you know your market? Do pitches haunt your dreams? As a founder, you have to wear many hats. One of them is “finding a VC”, one of the most important parts of starting a company. But…how do you secure an investor? Today’s Toddcast recaps the last few weeks of our <a href=""></a> series on investors, VC’s, and YOU.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Jun 03, 2019
Episode 32 - Startups from An Investor’s Perspective with Steve Mankoff
How worthy are you? Yes, you have a great idea and an awesome product. But what about your market? Is it big enough? If you have been on the lookout for investors, these are just some of the questions that would need to be answered. Investors are going to scrutinize you from different angles. It is important to know what they are looking for exactly so that you can get into their minds and go straight to what will make them say yes to your VC pitches. Take what you can from this podcast and enjoy that startup capital.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
May 28, 2019
Episode 31 - From an Investor's Viewpoint with Maha Ibrahim
What makes an investor want to invest in a company like yours? A good pitch, a great presentation, or some sensational numbers - one can only guess what it is that makes an impressive impact on investors enough to make them say yes. More than a pitch, VCs are looking at how much you can make them believe in you. At the early stage, startups really need to focus on feedback from customers and partners to help them iterate until they get to their final destination. Fortunately, experienced investors have the understanding and patience to make this happen for the companies they invest in.<br><br>Learn more about your ad choices. Visit <a href=""></a>
May 20, 2019
Episode 30 - Venture Capital Redefined with Bruce Cleveland
Product ideation can be the most exciting stage in your starting a company. And once you are able to establish your MVP or most viable product, you might think that Venture Capital or VC firms will now be interested in investing in your company so that you can have your capital start up. However, if your revenue growth is not able to keep up with your capital expenditures, you will tend to run out of resources and try to ask for more from your investors. As a result, you can end up failing like most early stage startups because of that traction gap.<br><br>Learn more about your ad choices. Visit <a href=""></a>
May 13, 2019
Episode 29 - The Real Deal on VCs and How to Get Your Money with Paul Jozefak
What does it take to get that most coveted funding and then be able to take your company to the next level? First-time founders could think that simply sending potential investors an email, pitch deck, or business plan is enough to make an impression. However, it is never as simple, or instant, as that. Investors only bet on people with whom they have built enough of a relationship to trust them.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
May 06, 2019
Episode 28 - ToddCast - How to Be the Leader in your Category
Everyone can’t make it to the top all at the same time. We have different phasing, different timelines. But what if you could do something about it to change the process, and lessen the time you spend on other things, in order to lead?<br><br><br><br><br><br>Learn more about your ad choices. Visit <a href=""></a>
Apr 29, 2019
Episode 27 - The American Foster Care System with Jennifer Jacobs and Jessica Stern
A lot of people have misconceptions about the American Foster Care System. They think it’s just a government thing and people have no say about it. But Jennifer and Jessica were so eager to make a change in the lives of these children - that in turn will benefit the future of the society. Learn how "Connect Our Kids" is changing the way we think about, and interact with, the foster care system.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Apr 23, 2019
Episode 26 - Work the Way out of Networking with Karen Wickre
Karen Wickre is a veteran editor, content strategies, curator, and connector of people and ideas. She is so passionate about what she’s learned about connections and networking that she wrote the book: “Taking The Work Out of Networking: An Introvert's Guide To Making Connections That Count”. Beyond all this, she believes networking is an essential part of being a founder. Learn more about her inputs, ideas and reality checks about networking and how it can help you skyrocket your business.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Apr 09, 2019
Episode 25 - Marketing 101 for Startups with Devin Redmond
What would be the best way to approach marketing if you are a startup? Well first off, you have to acknowledge the importance of marketing in helping you achieve business success. Unfortunately, most founders tend to underestimate such importance and then end up realizing too late what was lacking. This episode contains the basic but most important ingredients to marketing that every startup should know about to propel their business to the next level.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Mar 18, 2019
Episode 24 - Workforce Diversity and Inclusion with Lily Zheng
Lily Zheng empowers employers to create inclusive workplace environments through policy recommendations, trainings and best practices. She is also a diversity and inclusion consultant, executive coach, and design researcher who helps people and organizations transform their positive intentions into positive impact. She is being guided by her unwavering commitment to creating more inclusive and equitable systems that can empower all people to not only survive, but thrive.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Mar 11, 2019
Episode 23 - Authenticity in Marketing with Stacey Epstein
How much should you be watching over your shoulder to your competitors? When you are just starting out, it's easy to keep looking at what your competition is doing, wanting to make sure that you're getting ahead and surpassing whatever it is they're doing. If you want to really stand out, you have to look inside and build your story based on your own unique personality. In this episode, learn how being authentic and true to who you are will help you resonate with your audience.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Mar 04, 2019
Episode 22.5 - Toddcast #3 - Founder's Fear
Fear is a basic emotion that haunts many individuals and cause them to stop on their tracks, and a founder like yourself is no exemption. Your journey as a founder can be beset by fear and it is important to know what forms they take and at which particular stages so that you become aware of them and know exactly how to deal with them. In this special edition of the Toddcast, it's time you face those fears and realize that it isn’t that bad when you allow people around you to lend you a helping hand.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Feb 25, 2019
Episode 22 - Doing It Right with Jiwon Hong
We often hear how practice makes perfect to the point of it being a cliché but the importance of constant practice cannot be denied. Being a founder is not an ordinary feat and if you want to succeed, you really have to put in the hard work and have to be extraordinary. This episode is about embracing extraordinary effort to achieve enormous success in your business.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Feb 18, 2019
Episode 21 - Dispute Resolution and Mediation with Larry Friedberg & Colin Rule
How does a problem turn into an opportunity? Early-stage founders only have the positive road ahead in mind. As the company grows however, problems and disputes are bound to grow in magnitude as well. If you do not have policies and guidelines in place and fail to resolve the problem satisfyingly with the customer, you are bound to lose a lot of them in the process. This episode is about seeing the positive, and the opportunities in relation to your ability to resolve disputes in and outside of the company.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Feb 11, 2019
Episode 20 - A Business with a Purpose with Villy Wang
The primary purpose of growing a business is to generate revenue - lots of it, but, that may not always be the case. A non-profit social enterprise has the ability to give you both revenue as a business and fulfillment as a life’s mission. Most founders tend to focus too much on the monetary side of the business but hearing it from a social enterprise founder may give you a different kind of perspective. In this episode learn how a business with a purpose can help you grow effectively &amp; sustainably.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Feb 04, 2019
Episode 19 - What Leadership Really Means with Jeff Eggers
Leadership is a crowded book topic. A lot of authors have already laid down their ideas about leadership, but Jeff Eggers, together with his co-writers, has given us a different view in the new book "Leaders: Myth and Reality". In this episode, Jeff talks about the various people they profiled for the book, what traits they exhibited to propel them into the leadership roles they defined, and how founders can implement those traits to lead their companies to success.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Jan 28, 2019
Episode 18 - ToddCast #2- 2019 Trends in Talent
Have you been thinking in a while how to fill in those vacancies, or how to keep great people in your organization? Are you following a process that doesn't give you the results you need? Todd Wilms has invited several experts in talent and recruitment to talk about how to draw talents, how you can make them stay, building a great culture in the company, and how you can find the great marketing leader for the business. Get the best of our series on talent in this - the second ToddCast!<br><br>Learn more about your ad choices. Visit <a href=""></a>
Jan 21, 2019
Episode 17 - Hiring Your Marketers the Right Way with Michael King
Michael King has been in the recruitment industry since the late 90’s. He has worked with founders and startup companies finding great talents – teaching them where and how to get them. He loves working with small companies because every hire is crucial to the company’s success. Learn how he can help in pooling great marketers in your business, plus hear his firsthand experience with different founders and companies and how their attitude towards hiring has brought either success or failure.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Jan 14, 2019
Episode 16 - Talent, HR, and Benefits with Tariq Hilaly
As a founder, you make decisions on an everyday basis and one of them pertains to talent, recruiting, and benefits. Apparently, employee benefits can be very expensive if you just rely on your insurance broker for information. In addition, you have to know what your competitors are offering. Ultimately, you want to create a company culture that is going to drive your business to heightened growth. In this episode, discover the tools and methods to use to leverage the world of benefits for company growth.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Jan 07, 2019
Episode 15 - Harnessing Your Team’s Strengths with Dana Shaw-Arimoto
Often, the approach is to try to improve on your weaknesses. But does that really work? It is easy to think that people can still improve, especially when it comes to their weaknesses. When you are able to identify what each of your employees are good at, you will be able to place them in the right team and give them roles that help them function at their best. This podcast episode focuses on how you can harness your team’s strengths and transform them to become highly independent, creative, &amp; productive<br><br>Learn more about your ad choices. Visit <a href=""></a>
Dec 31, 2018
Episode 14 - The Art and Science of Talent Acquisition with Will Staney
How do you go about acquiring talents and leaders for your teams? As a founder who does a lot of multitasking, you might find yourself instantly hiring someone who looks like an expert just to fill in the position. In the long haul however, you will realize that same employee isn't really a good fit with the company’s culture, and is thus unable to help you achieve your goals. This episode is an informative guide for founders as they really think about their long term goals &amp; how to hire the right talent<br><br>Learn more about your ad choices. Visit <a href=""></a>
Dec 24, 2018
Episode 13 - The Role of Marketing in Startups with Jon Miller
Marketing can play a different role for different kinds of companies but for startups, there are basic principles that apply. Typically, marketing is responsible for creating awareness and ensuring preference in buyers. It is important to hire the CMO who can work on answering the marketing need that is specific to your company and then build the team which will complement his skill set. In this episode, learn more about product market fit, demand generation, partner marketing, and so much more.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Dec 17, 2018
Episode 12 - Building a Foundational Company Culture with Daren Martin
What does having a well-established company culture have to do with you running your business? Some would like to think that a culture organically gets developed over the course of time; most companies that don't go out of their way to set up the kind of culture they want suffer later when a different culture is developed. This episode is about developing a company culture that will be the foundation that drives everything about your business from the present to the future.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Dec 10, 2018
Episode 11 - Leading Your Company through an Exit with Nikhil Raj
Why should a company like yours choose an exit? Wouldn’t you want to grow your company, especially when you’re starting to gain momentum and success is just at the horizon? Apparently, as a Founder, you could get confronted with forks on the road as your company goes through the different stages. Find out the best way to do it and the steps you can undertake when leading your company towards a successful exit in this podcast episode.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Dec 03, 2018
Episode 10 - Growing Your Team and Succeeding with Investors with Kevin Eyres
You are not perfect - you’re human. Your being a founder does not make you immune from having weaknesses and making mistakes. As such, in choosing people to be part of your team, you can’t just hire anybody. You have to hire that someone who is not just an expert but someone who will fill in the gaps of what you cannot do. In the same way, attracting investors to invest in your company goes beyond showing them the numbers. In this episode, learn about the heart of hiring and succeeding with investors.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Nov 26, 2018
Episode 09 - Toddcast #1
Is it enough for you to be a Founder and an expert at what you do? Founders are humans with amazing skills, talent, and expertise. But like any other human, founders have limitations too and there are things that they still need to learn and skills that they need to develop in order to achieve success in their business. Thankfully, you do not have to do everything alone. Specifically, this Toddcast is dedicated to founders looking to become superhumans who can be much better at what they can currently do.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Nov 19, 2018
Episode 08 - The CMO’s Role Today with Margaret Molloy
What is today like for the digital marketer? There are many ways to define marketing but at its core marketing is the art of being able to persuade people in and out of the organization including internal colleagues, B2B buyers, customers, and more to act according to your objectives. There are different tactics a marketer can use to make them succumb but the key is to be able to evolve with the times as the marketing world evolves. Discover the critical role that a CMO plays in this podcast episode.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Nov 12, 2018
Episode 07 - The Founder’s Exit with Andy Cunningham
How do you think Steve Jobs felt when he was kicked out of his own company? Steve is conceived as eccentric given his extraordinary talents, but the world witnessed his devastation when he had to leave. There are different reasons for a company to decide on exits including taking a company public, an acquisition, or a decision made by others. In this episode, learn what typically happens in an exit &amp; how you can communicate effectively with your constituents, audiences, investors, employees, and the like.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Nov 05, 2018
Episode 06 - Collaborative Marketing with Casey Winters
Separate is not always better and in marketing, having just one team for its different functions can prove to be more advantageous. The idea of having a cross-functional, collaborative unit is not only intuitive but certainly pragmatic. If the main function of marketing is to create that one solid, satisfying experience for the customer, a cross-functional approach is way better than the traditional separate marketing teams. This is the podcast episode to listen in on for important startup insights.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Oct 29, 2018
Episode 05 - How to Make it all Work with Marketing with Folia Grace
Achieving company growth is an exciting time. When you have closed a good number of sales &amp; your team is raring to go. Then you realize, if you want to keep this going, you’ve got to have the right marketing strategy &amp; someone to lead the company to your targeted goals. But how do you determine if it's the right time to have a head of marketing? Among the different marketing disciplines, which background would be perfect for your kind of leads? Answer these critical questions &amp; more on today's episode.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Oct 19, 2018
Episode 04 - Talent Sourcing and Marketing with Erica Brescia
How perfect are you as a founder and how much can you get done in a day? Well, nobody is perfect and that is true of every founder. You also do not have the superpowers or the time to work on every single thing that needs to get done for your company. Today's guest, Erica Brescia, specializes in business strategy, strategic alliances, and sales and marketing strategy, and she's going to help us find the elusive "founder’s work-life balance."<br><br>Learn more about your ad choices. Visit <a href=""></a>
Oct 19, 2018
Episode 03 - The Real Deal on Leads with Lauren Vaccarello
For the marketing department, their world can solely revolve around leads like it’s a god. However, leads are mostly just that, leads - they do not get converted all the time, they do not guarantee sales, and definitely are not the end-all towards achieving your goals. Lauren Vaccarello is the VP of Customer Engagement at Box, a content management company, and today she's going to teach us how to REALLY use leads to generate more for your business.<br><br>Learn more about your ad choices. Visit <a href=""></a>
Oct 19, 2018
Episode 02 - Powerful Marketing through Storytelling with Nancy Duarte
Remember how you seemed to like listening to stories as a kid? In the adult world, stories remain to be one of the most powerful marketing tools that you can use in business to attract people’s attention. Marketers themselves recognize how storytelling is an important aspect of one’s overall strategy. In this episode, Nancy Duarte talks about harnessing the power of storytelling with its many uses in branding, marketing, investor relations, and employee motivation.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Oct 19, 2018
Episode 01 - Martech Stack Talk with Anand Thaker
Technology is simply overwhelming especially so for a founder who has a lot of other things to deal with or is not that technology-oriented. So how do you navigate around a martech stack? Anand Thaker is a 15-year veteran in the marketing technology space and is an expert in data, maketing, analytics, and sales, and on this first episode of the "Beyond Product Podcast", he's going to teach you all about martech stacks.&nbsp;<br><br>Learn more about your ad choices. Visit <a href=""></a>
Oct 18, 2018