Purpose 360

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Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Hosts Carol Cone and Chris Noble bring decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.

Episode Date
Humanity at its Best: Adventures in Kindness with Carrie and Sophia Fox

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, Carrie Fox and her daughter Sophia join us to share the story behind their journey to spread kindness and their book, “Adventures in Kindness”.

Aug 11, 2020
Building a Better Tomorrow with Mars Inc.

Mars Incorporated—the company behind some of your favorite brands, from Snickers to Seeds of Change—is guided by a simple statement: We believe the world we want tomorrow starts with how we do business today.

This purpose comes to life through the company’s Sustainable in a Generation Plan, which focuses on a healthy planet, thriving people, and nourishing wellbeing; through its four subsidiaries — Petcare, Mars Wrigley, Food, and Edge; and through many of its brands. To talk about Mars’ purpose, Purpose 360 welcomed Andy Pharoah, VP Corporate Affairs and Sustainability at Mars.

Listen for Andy’s insights on:

  • The interrelationship between the Mars Compass and Five Principles, and how they jointly guide decision-making at all levels of the organization.
  • How Mars is putting purpose at the center of long-term business strategy and R&D to transform supply chains and operations to be more sustainable, while creating healthier products.
  • Why and how Mars committed $1b+ in the Sustainable Generation Plan to put its “purpose into practice” and help billions of people around the world.

Links & Notes

Aug 04, 2020
The Logistics of Purpose with Lineage Logistics

Meet the food transport and storage company with a purpose to feed the world. Lineage Logistics is a $2 billion enterprise driving more than a third of the temperature-controlled food distribution in the U.S., moving 8% of the global food supply. The company is deeply purpose-driven and operates on a stakeholder-driven model, focused on transforming the food supply chain to positively impact customers, communities, and beyond.
Sean Vanderelzen, Chief Human Resources Officer, and Megan Hendricksen, VP Marketing & Communications at Lineage, joined Purpose 360 to talk about the company lives its purpose. Listen for their insights on:

  • How Lineage developed an authentic purpose, rooted in the journey from farms and factories to shelves and tables
  • How purpose helped Lineage act swiftly during COVID-19 to transport food to areas in need as well as donate $5 million and 100 million meals alongside nonprofit partners
  • How Lineage leverages its purpose and capabilities to tackle a massive social problem: food waste
  • The impact of purpose on recruiting and talent retention, as well as employee engagement

Links & Notes

Jul 21, 2020
NRG Powers Purpose

Every time we switch on a light, we make an impact on the environment. While most of us have limited choice in our energy providers, NRG’s 3.7 million customers can feel good about the company powering their lives.
NRG is a publicly-held energy company with a purpose to bring the power of energy to people and organizations. The company’s social impact platform, positiveNRG, engages employees, communities, and nonprofit organizations around NRG’s purpose, to drive impact at home and around the world. Purpose 360 welcomed Jennifer Brunelle, Head of Charitable Giving at NRG, to share the company’s purpose journey.
Listen for Jennifer’s insights on: 

  • How purpose guides NRG in transforming the energy sector through a radically customer-focused approach
  • How positiveNRG engages and empowers employees at all levels of the organization to mobilize them in their home communities
  • The evolution of charitable giving, and how purpose allows NRG to up-level giving efforts strategically to be more impactful

Links & Notes

Jul 09, 2020
Deloitte’s Michele Parmelee Shares the Power of People + Purpose

Professional services powerhouse Deloitte has always believed in the power of its people to provide outstanding insights and competitive edge. Deloitte was also one of the first of the Big Four to deeply integrate purpose into its business, leading to transformational change for the organization and its clients.

To talk about the power of people and purpose, we welcomed Michele Parmelee, Deloitte Global’s aptly-titled Chief People and Purpose Officer. Michele shared Deloitte’s purpose journey, including how the organization uses purpose as a guide to reinvent itself and its services in a rapidly-changing world.

Listen for Michele’s insights on:

  • The role of purpose in Deloitte’s talent strategy, and why people choose to work at (and stay with) Deloitte because of its values
  • How purpose builds trust with clients and enables Deloitte and its people to work with integrity
  • Deloitte’s WorldClassambition and how the initiative empowers their people make an impact around the world
  • The critical importance of industry research, including the long-running industry benchmark Deloitte Millennial Survey

Links & Notes

Jun 23, 2020
Humanity At Its Best: FIRST Robotics Teams

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, conversations exploring the best of our own humanity focusing on several FIRST Robotics teams – The Iron Mosquitos from Babbit, MN, The Thunderbots from Sacramento, CA, and The Bionic Wolves from Chicago, IL.

Jun 09, 2020
New York Life Foundation’s Heather Nesle & Maria Collins on Grief and Bereavement During the COVID-19 Pandemic

New York Life has a long-term commitment to a difficult issue: childhood bereavement. As a life insurance company, aligning with bereavement is entirely authentic, and the company has made great strides to provide support and comfort to grieving children and their families.

During the COVID-19 pandemic, the issue of bereavement has only become more acute. Heather Nesle, President of New York Life Foundation, Vice President Corporate Social Responsibility and Maria Collins, Vice President of New York Life Foundation, joined Purpose 360 to talk about New York Life’s innovative efforts to give back during COVID-19.

Listen for Heather and Maria’s insights on:

  • How New York Life quickly scaled up The Brave Heart Fund, a $100 million joint initiative with Cigna to provide cash and mental health resources to the family members of essential workers who have died of COVID-19.
  • Why New York Life created The Golden Sweater, a children’s picture book (with accompanying resources) that helps children cope with the bereavement journey.
  • How New York Life is going above and beyond to provide COVID-19 support services to employees, customers, and their loved ones—from expert Q&As to resources to ease social isolation.

Links & Notes

Jun 08, 2020

The shows of RashPixel.FM, including Purpose 360, are silent this week in support of all those who stand and fight for justice, equality, and peace. Thanks to the Cult 45 Podcast team for starting up this Podcast Blackout movement with this episode.

#BlackoutTuesday #PodcastBlackout #TheShowMustBePaused

Consider lending your support to the following organizations, each working to end police violence and defend those impacted by it.

Jun 02, 2020
Humanity At Its Best: GroceryHero & Caregiver Support Technologies

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, conversations exploring the best of our own humanity. Elliott Charbonneau and Luca De Blasis deliver food and support to frontline medical heroes with GroceryHero. And Tom Masterson talks tech with Caregiver Support Technologies.

May 26, 2020
TCS’s Balaji Ganapathy on Harnessing Purpose, People, and Technology

Tata Consultancy Services (TCS), part of the Tata Group, takes its leadership position seriously. As one of the leading information technology companies in the world, TCS embraces a profound role in harnessing the power of technology to drive significant change in society.

Balaji Ganapathy, Global Head of CSR and Chief Social Responsibility Officer for TCS, joined Purpose 360 to talk about TCS’s legacy as a purpose-driven enterprise, and how the company is reinventing the role of businesses to serve and support society.

Listen for Balaji’s insights on:

  • Why “purpose is the new tech,” and how TCS is creating inclusive and diverse pathways for women, youth, and marginalized groups through its CSR efforts
  • The power of the 4C’s (intellectual capital, technology capital, human capital, and financial capital) and cross-sector partnerships to create shared solutions to business and societal problems
  • How purpose helped TCS act swiftly in the face of COVID-19, both to build business resilience and meet the immediate needs of employees and their communities around the world
  • Why Tata Group founders believed they were not in the job of building business, but in building nations, and how that translates to TCS’s commitments to uplift communities and the people who live in them today

Links & Notes

May 19, 2020
Humanity at its Best: NYC Together, Pearl Babies Memories, and Hospital Heroes

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, conversations exploring the best of our own humanity. Dana Rachlin digs deeper with NYC Together. A story of healing with Pearl's Memory Babies. And Hospital Heroes supports healthcare workers with volunteers willing to share homes, meals, and caring.

May 14, 2020
Procter & Gamble is a force for good and a force for growth

P&G has the distinct honor of being one of the oldest companies on our show, and one with a purpose that honors the organization’s legacy as much as it guides the multi-national CPG company into the future.

Damon Jones, P&G’s Chief Communications Officer, joined Purpose 360 to talk about the company’s efforts to be “a force for good and a force for growth” across a portfolio of dozens of brands, with nearly 100,000 employees around the world.

Listen for Damon’s insights on:

  • How P&G crafted a purpose that is “built in, not bolted on” to be truly integrated in the company’s DNA—and that of its brands
  • How purposes guides innovation across the organization, from global operations to brand-level improvements
  • Why P&G pursues advocacy efforts around issues including gender and race equality, among others, and what the company has learned about embracing issues important to citizens
  • The importance of authenticity and “walking the walk” of corporate purpose, and how P&G lives its purpose through commitments to fair and equal advertising, responsible supply chain, sustainability, and community engagement
  • How the CPG company has responded to COVID-19 to protect employees in markets around the world, as well as consumers and communities

Links & Notes

May 12, 2020
Humanity at its Best: Anti-Corona Zone, Bas Welling, and NEST4US

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, conversations exploring the best of our own humanity. Natasha Danielovich brings stories from the Anti-Corona Zone. Bas Welling shares Hearts for Healthcare Heroes. And two sisters spread kindness, not the virus, with Nest4Us

May 11, 2020
Humanity at its Best: Asheville Strong, Shifa Free Clinic, and Karen's Third Grade Class

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, conversations exploring the best of our own humanity with small business care from AshevilleStrong. Dr. Reshma Khan supports the needy with quality free healthcare at Shifa Clinics. And stories from the front line of education with Karen who shares the story of adapting her third grade class — students AND parents — to the new normal with joy and enthusiasm for learning.

May 08, 2020
Brewing brighter futures with TRU Colors

TRU Colors is a brewery that stands for unity across all kinds of communities—starting by breaking down racial barriers, stopping street violence, and bringing people together (often over a good beer). But this is a brewery unlike any other: TRU Colors was founded by and employs active, rival gang members who come together to do honest work and advance a shared mission to stop gun violence.

George Taylor, President and CEO of TRU Colors and founder of online beer community Untappd, joined Purpose 360 to share the TRU Colors story. The brewery is slated to open late summer 2020 in North Carolina.

Listen for George’s insights on:

  • Why founders opted for the brewery model as a way to employ local gang members (and why George considers TRU Colors to be “in the opportunity business”)
  • How the “unpitch” helped forge an authentic partnership between fledgling TRU Colors and Anheuser-Busch InBev
  • How Community Ambassadors and the TRU Work initiative engage gang members in their communities to advance the mission to stop gun violence

Links & Notes

May 06, 2020
Humanity at its Best: Mental Health Care in the COVID Era at CAMH

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today Chris Ide, CAMH VP of Corporate and Community Partnerships, joins us to talk about mental health care in the COVID era and what Canada's largest mental health teaching hospital can teach all of us about taking care of ourselves, each other, and our businesses as we look toward rebuilding.

Links & Notes

May 04, 2020
Humanity at its Best: Idealist, Maggie Stone, and Ozanam Charitable Pharmacy

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, conversations exploring the best of our own humanity from Ami Dar and Idealist. Maggie Stone tells us of her campaign to bring joy to senior citizens at A.G.Rhodes. And Ozanam Charitable Pharmacy is working hard to keep the uninsured healthy through the COVID-19 crisis.

May 01, 2020
Humanity at its Best: Buddy Benches and Sending Smiles, The Maven Project, and Simms Fishing Products

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, conversations exploring the best of our own humanity from Buddy Benches and Sending Smiles with Sammie Vance, The Maven Project, and a timely pivot that keeps people working and giving back with Simms Fishing Products.

Apr 30, 2020
Humanity at its Best: Local Support, Dining at a Distance, and US Bank

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, conversations exploring the best of our own humanity from Ireland with LocalSupport.ie, Dining at a Distance, and US Bank

Apr 29, 2020
Responding to COVID-19: A Conversation with JUST Capital and US Bank

Two previous Purpose 360 guests joined us to talk about the evolving corporate response to COVID-19. Martin Whittaker, CEO of JUST Capital, and Reba Dominski, EVP, Chief Social Responsibility Officer, and President, US Bank Foundation, shared their insights and experiences in the midst of the pandemic.

Listen for Martin and Reba’s insights on:

  • How JUST Capital sees COVID-19 putting the “stakeholder capitalism” movement to the test
  • How US Bank moved quickly to support its employees, customers, and communities—and direct a $30 million donation to relief efforts
  • What the business world will look like post-COVID-19, from the workplace to the communities where companies operate
Apr 28, 2020
Communications in a Time of Crisis with Kith’s Bill Coletti

Crisis communications is a practice every company needs experience in, but hopes to never have to put to use. Companies that prepare for downturns and crises are better equipped to respond with speed, empathy, and innovative solutions. Yet, even companies who haven’t invested in crisis comms planning can utilize this moment to learn and craft their crisis strategy.

To help our listeners navigate communications during the COVID-19 pandemic, we invited Kith CEO Bill Coletti to the show. Listen for Bill’s insights on:

  • The tenets of successful crisis communication: always be communicating, always be listening, and manage stakeholder expectations.
  • The importance of articulating a company’s core values during challenging times, and demonstrating how those values guide the company in standing for something bigger than itself.
  • Three considerations companies should balance in planning to come back from a crisis: financial, social, and moral.

Links & Notes

Apr 14, 2020
Humanity at its Best: Petr, Tom, and Oregon

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy. Please join us by sharing your story: email the team at p360podcast@gmail.com.

Apr 09, 2020
Humanity at its Best: Natalye Paquin, CEO, Points of Light

The most powerful force in the world is the individual. This belief guides Points of Light, the world’s largest nonprofit accelerating people-powered change.

Natalye Paquin, Points of Light’s CEO, joined Purpose 360 to talk about why the organization is partnering with us to share stories of hope during the COVID-19 pandemic. Listen for her insights on the power of individual actions to drive collective change, how storytelling can connect us in times of crisis, and what is means to create a society where it’s easy to take action and no one sits on the sidelines.

Learn more at pointsoflight.org.

Apr 07, 2020
Quantifying the impact of COVID-19 with The Harris Poll

The Harris Poll is one of the nation’s oldest and preeminent public opinion organizations. It’s no surprise the global market research and consulting firm moved quickly to quantify the public’s response to the COVID-19 pandemic.

Wendy Salomon, Managing Director Reputation & Corporate Strategy, The Harris Poll, joined Purpose 360 to talk about the trends her firm is highlighting as the pandemic continues to evolve.

Corporate purpose and reputation are at the forefront of the crisis. Beyond looking to their local and federal government, the American public is turning to big business for answers: how are you supporting your employees? How are you using your capabilities to help address critical shortages? How are you keeping the lights on and food on the shelves? Americans feel that the way all institutions respond now will chart the course for our collective future.

Listen for Wendy’s insights on:

  • How the wildly-changing landscape of COVID-19 is putting corporate purpose and reputation to the test, and why consumers want businesses to “do more, say less”
  • How companies are flexing to meet situations they may not have ever forecasted or prepared for
  • The changing face of the American workforce and workplace, including the impact of isolation on workers and growing role of technology in human connectivity
  • The critical social issues that are rising to the forefront for companies—like worker’s rights and supply chain transparency

Links & Notes

Apr 02, 2020
Purpose 360 Introduces Humanity at its Best

COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of hope and joy. Purpose 360 is highlighting much-needed stories of positivity and inspiration amid the pandemic through our new series, Humanity at its Best. Please join us by sharing your story: email the team at p360podcast@gmail.com.

Mar 31, 2020
Mobilizing the Next Generation with DoSomething

As the name suggests, DoSomething exists to give young people the inspiration, tools, and power to make change. DoSomething is the largest not-for-profit organization exclusively for young people and social change, with a community that spans every U.S. area code and more than 130 countries.

From voter registration and clothing donations to celebrating pride and neighborhood cleanups, DoSomething is a digital platform that allows any young person to catalyze IRL (in real life) change.

Aria Finger, CEO of DoSomething, joined Purpose 360 to talk about the importance of giving youth the capabilities to create change, and how brands can better connect with and empower Gen Zers. Listen for Aria’s insights on:

Why DoSomething’s youth-led approach to change is so empowering, and how the organization creates community around critical social issues
The social issues that resonate with young people today and how brands can support them authentically
Myths and keen insights surrounding how to connect with Gen Z--start from a place of service and know that this is a highly diverse generation

Links & Notes

Mar 10, 2020
Building Better Lives with Habitat for Humanity

Habitat for Humanity, which started as a grassroots effort on a community farm in Southern Georgia, now works in communities across all 50 U.S. states and more than 70 countries. The organization’s astounding growth is due in part to its focused mission: help people (29 million to date) obtain a safe place to sleep at night and the stability and self-reliance to build better lives.

Colleen Finn Ridenhour, Chief Development Officer at Habitat for Humanity International, joined Purpose 360 to discuss the organization’s evolution and ongoing innovation. Listen for Colleen’s insights on:

  • Balancing very different needs in communities around the world, without losing focus on Habitat’s mission
  • How Habitat’s model integrates robust and meaningful employee volunteerism opportunities, and how corporates can supercharge efforts
  • How corporations can leverage their partnerships with NGOs, including Habitat.
  • How Habitat built an ecosystem around its core home-building model, including its retails ReStores to generate revenue

Links & Notes

Feb 26, 2020
Davos Debrief with JUST Capital CEO Martin Whittaker

As one of the leaders in the ‘stakeholder capitalism’ movement, JUST Capital was a key participant in this year’s World Economic Forum convening in Davos.

Martin Whittaker, JUST Capital’s CEO, joined Purpose 360 to talk about core themes, conversations, and ideas from Davos. Most centered on the growing call for a new system of capitalism, one which places the needs of all stakeholders—employees, customers, communities, the planet, and more—before shareholders.

Listen for Martin’s analysis of Davos, including:

  • How companies will approach measuring a stakeholder economy
  • How today’s leaders are defining and building “just” companies
  • Why climate and equity will be defining societal issues over the next few years

Links & Notes

Feb 12, 2020
Soaring into Sustainability with JetBlue

The aviation industry is tough. Airlines bear one of the largest carbon footprints of any industry, and the rising threat of global climate disaster—plus trends like “flight shaming”—are challenging companies to find solutions.

JetBlue, long considered a “beloved” brand in a beleaguered industry, is putting the climate issue at the core of its business. Most recently, the airline announced that all domestic flights would be carbon neutral by mid-2020. We spoke with Sophia Mendelsohn, Head of Sustainability and Environmental Social Governance, and Sara Bogdan, Manager of Sustainability and Environmental Social Governance, about JetBlue’s efforts to tackle the climate issue.

The core insight: JetBlue treats the environmental crisis as an opportunity, not a threat. Fervor around climate issues is spurring innovation and inventive solutions across the company, from in-flight recycling efforts to new sharklets on the aircraft wings to increase fuel efficiency. Plus, JetBlue continues to invest in programs to support local communities, including Soar With Reading, in addition to inspiring small business innovation through programs like BlueBud.

Listen for Sophia and Sara’s insights on:

  • How JetBlue pushes for innovation across the business, with a focus on generating long-term value and impact
  • How transparency, honesty, and unrelenting dedication to customer service makes JetBlue a beloved brand
  • How JetBlue drives grassroots impact in the communities where the company operates

Links & Notes

Feb 05, 2020
Talking shoes, philanthropy, and one-for-one with TOMS

Consumers know TOMS, the shoe company that pioneered the one-for-one business model (spurring, by some accounts, more than 1,800 other “one-for-one” businesses). But few know what the name “TOMS” actually means: Tomorrow’s Shoes.

The name is prescient, especially considering the social, political and economic climate today compared to 2006, when TOMS was founded. While the world has changed, the TOMS promise holds fast: captured in the company’s mission (We’re in business to improve lives) and vision (Stand for a Better Tomorrow).

Purpose 360 welcomed “rebel optimist” Amy Smith, Chief Giving Officer at TOMS, to explain why TOMS is moving away from the one-for-one model to a broader focus on “building a tomorrow where everyone thrives.”

Listen for Amy’s insights on:

  • How TOMS expanded from a single one-for-one product—shoes—to several products, each supporting a critical social issue (vision, water, safe births, bullying, solar light)
  • How to smartly and authentically evolve a social impact model to remain relevant, innovative and effective in a turbulent society
  • Why TOMS launched a campaign to end gun violence, and how the company navigated a hotbed social issue
  • How TOMS works with hundreds of Giving Partners around the world to make a more meaningful and sustainable impact on local communities

Links & Resources

Jan 21, 2020
PNC Helps Children and Communities Grow Up Great

Now in its 15th year, PNC’s Grow Up Great has served more than 5 million children in the U.S. through early childhood education grant-funded programs, educational materials and mobile engagement tours. A $500 million bilingual initiative, Grow Up Great launched in 2004 to support children birth to five, particularly the underserved, achieve success in school and life.

Sally McCrady, President of the PNC Foundation and Executive Vice President and Director of Community Affairs and CSR, joined Purpose 360 to explore how this long-term initiative has made a measurable difference in the communities where the bank operates. For the bank, supporting the issue simply made good business sense: research shows that investments in early childhood education are long-lasting, with impacts on children, society, and the economy.

Today, PNC continues to evolve Grow Up Great to remain relevant and meet the needs of today’s children and communities. The award-winning initiative helps to plant the seeds for the dynamic workforce of tomorrow.

Listen for Sally’s insights on:

  • How to sustain an issue focus over 15 years to scale impact and continue to deliver innovative, high-quality programming
  • How a commitment to employees, including a generous 40 hours paid time off to volunteer, has deeply embedded Grow Up Great into PNC’s culture, business and overall growth
  • How internal and external research led PNC to be a “first mover” in corporate support of early childhood education, bringing the issue to national prominence
  • How to identify mission-aligned partners and work together in innovative ways—such as PNC’s partnership with DonorsChoose to fund the platform’s first Pre-K and Head Start classrooms


Jan 07, 2020
Jeff Fromm Reveals the Purpose Advantage

“What matters is what you do next.”

This is the opening section in Jeff Fromm’s newest book, The Purpose Advantage. It’s an apt statement, considering the Business Roundtable’s recent proclamation that the purpose of a corporation is to serve all stakeholders—from employees to suppliers to communities. Arguably, we’re now beyond the tipping point of capitalism. Purpose is no longer a “nice-to-have.” So, what we do next matters more than ever.

In this episode, we spoke with Jeff Fromm, author, thought leader, and leader of Barkley and Futurecast, about purpose today and how Millennials and Gen Z are reshaping the role of business in society.

Listen to hear Jeff’s insights on:

  • Understanding today’s Millennials and Gen Z’ers and their evolving relationship with purpose—at work and as consumers
  • How to move past generational “myths” and unearth data to drive insights around purpose
  • What the “purpose advantage” can achieve for brands today, and why purpose must be baked into a company’s DNA—not tacked on
  • How brands leverage purpose to tell meaningful stories that move consumers to action

Links & Notes

Dec 18, 2019
BBMG is on a Mission to Make Sustainable Living Desirable to All

BBMG was founded on the idea that branding can be a force for transformation for people and society. In the 16 years since launch, BBMG has shifted the way consumers and industry views brands: not as transactional entities, but human-centered connectors between business and people.

Raphael Bemporad, BBMG’s founding partner, joined Purpose 360 to explore insights from The Pull Factor Project, which BBMG released this fall with Sustainable Brands. The Pull Factor is aimed at helping marketers make sustainable living desirable to the masses, and includes actionable tools for brand leaders and marketers to “design communications that drive business growth while shaping a culture of sustainable living.”

Listen for Raphael’s insights on:

• How to define brand challenges, discover human factors, identify drivers of behaviors, and pilot and implement best practices

• The cultural shifts and emerging social issues shaping the role of business in society

• Nine core behaviors that brands can focus on to drive change for people and planet


Download the Report

The Pull Factor Project


Raphael Bemporad on LinkedIn

Sustainable Brands - Brands for Good+

Branding Mag on The Pull Factor

Dec 03, 2019
The New York Times Finds Purpose in Truth

In an era of fake news and alternative facts, the media is finding a new purpose rooted in transparency and truth.

The New York Times’ purpose, “We seek the truth to help people understand the world,” hinges on a critically important idea: that the truth is worth it. In this episode, Amy Weisenbach, Senior Vice President of Marketing, talks about how this core tenet was driven by purpose and brought to life through the power of storytelling.

First aired in 2017, the New York Time’s “The Truth is Worth It” campaign unpacks the journalistic process behind real New York Times headlines, and continues to probe topics ranging from the failing MTA and Trump’s tax returns to ISIS and children at the border.

At the center of the campaign, said Weisenbach, is the idea that journalists are seeking the truth by holding power to accountability, bearing witness to moments of tragedy and triumph, giving a voice to the disadvantaged, and creating a shared baseline of facts. Which ultimately helps people understand the world, making their lives richer, and hopefully forming a more just society.

Listen for Amy’s insights on:

  • The value of transparency and honesty in advancing purpose in a divisive nation
  • How to leverage key cultural moments to tell stories that matter
  • The evolving role of purpose in the media, and why storytelling is an inherently purpose-driven field


Nov 19, 2019
CECP: Giving in Numbers 2019

Giving in Numbers, CECP’s annual report on corporate social investments, is often considered a bible for corporate and nonprofit professionals alike. Now in its 14th edition, and based on 18 years’ of benchmarking data, Giving in Numbers is based on company-reported information from more than 300 companies.

Carmen Perez, Senior Director of Data Insights, and Andre Solorzano, Senior Manager of Data Insights at CECP, joined Carol to share the story behind this nearly two decades-long effort to track and analyze the far-reaching impact of corporate giving.

Listen for Carmen and Andre’s insights on:

  • The evolving expectations of employees: how they want to give their time, talent, and money
  • How purpose can direct an organization’s giving strategy
  • The social issues that are garnering the most (or least) corporate support today

You can listen to our episode with CECP’s CEO, Daryl Brewster, here.


Nov 07, 2019
Brewing a purpose with AB InBev

AB InBev exists to do a lot more than brew your favorite beers. The company’s purpose — to bring people together for a better world for the next 100+ years — comes to life in more ways than we could cover in one episode. Yet it is grounded in a very simple idea: that culture defines the company.

Pablo Jimenez, AB InBev’s Global Vice President, Reputation & Communications, joined Purpose 360 to unpack the company’s “Dream. People. Culture.” approach to bringing people together for a better world. This guides initiatives like Budweiser’s commitment to use entirely renewable energy by 2025 (a bold goal given that 41 million Budweisers are sold daily around the world), Stella Artois’ partnership with water.org, programs to enforce safe drinking habits, and much more.

We invite you to crack open one of AB InBev’s 500 beer brands and listen for Pablo’s insights on:

  • How a simple question – “What would the world miss if your company didn’t exist?” – inspired CEO Carlos Brito to bring the company together for soul-searching, and ultimately, to develop AB InBev’s purpose.
  • How to create hyper-local connections and be part of the solution in culturally diverse markets while maintaining an overarching global vision and purpose.
  • Why purpose must be a long-standing commitment, and how AB InBev’s 10 principles and focus on ownership is helping the company look to the next 100 years.


Oct 23, 2019
Redefining Corporate Reputation

Reputation is corporate currency today. Yet reputation can seem hard to quantify—and at a time when transparency and authenticity are expected by all stakeholders, the ability to measure and track reputation is critical.

Enter Reputation Institute. Now in its 21st year, the organization is a data, analytics, and insights platform powering companies to understand and build reputation. Kylie Wright-Ford, the Institute’s CEO, joined Purpose 360 to discuss the company’s approach to measuring and analyzing the reputation of companies, cities, and leaders—primarily through its RepTrak platform. She also discusses other products related to corporate responsibility through CR RepTrak and CEO reputation through CEO RepTrak.

Wright-Ford also unpacks the importance of reputation, and its seven dimensions today—from products and innovation to workplace and citizenship. Listen for her insights on:

  • The difference between brand (a promise) and reputation (whether that promise is kept).

  • How companies can balance the rational and emotional aspects of their reputation, and why those emotional aspects are on the rise.

  • The potential impacts of a healthy reputation, and how companies can leverage that reputation to build stronger ties to key stakeholders.


Oct 08, 2019
Force for Nature

Restore the Earth Foundation

Sep 25, 2019
Bridging Hope and Possibility with Cisco

Cisco is in the business of connecting people. To Cisco, that means more than providing industry-leading technology—it means creating a world of potential to make the impossible possible.

Tae Yoo, Senior Vice President, Corporate Affairs and CSR, joined Purpose 360 to talk about Cisco’s legacy of connecting people for business and societal impact, and bold goal to positively impact 1 billion people via digital solutions by 2025. Core to this effort is the Cisco Networking Academy, an initiative providing students around the world with critical networking and technology skills. Beyond setting students on the path to school and career success, Cisco Networking Academy has supported local economies around the world, generating new jobs and inspiring the next generation of innovators.

Listen for Tae’s insights on:

  • How the Cisco Networking Academy helped introduce Cisco to new markets, such as its growth in sub-Saharan Africa
  • How being a tech company with a “higher risk tolerance” drives Cisco to collaborate and innovate on solutions that can positively impact society
  • How embedding sustainability in the organization, and giving business units ownership and accountability, has helped Cisco reduce environmental impacts

Links & Notes

Sep 10, 2019
CECP is making business is a force for good
Aug 27, 2019
Purpose Makes Community Possible at US Bank
Aug 13, 2019
Making Capitalism More “JUST”: Martin Whittaker of JUST Capital shares the organization's bold vision to reshape how corporate America works
Jul 30, 2019
Johnson & Johnson is changing the trajectory of human health
Jul 17, 2019
General Motors is moving humanity forward
Tony Cervone, SVP of Global Communications, discusses how GM uses purpose to navigate change and build culture.
Jun 25, 2019
Reshaping the Role of Business at CECP
Roving reporter Carol Cone spoke with leaders in social purpose at the CECP (Chief Executives for Corporate Purpose) Summit last month. Catch a behind-the-scenes “listen” into the Summit in this special episode of Purpose 360.
Jun 11, 2019
Pete and Gerry’s wants you to believe in what you buy
In this episode, CEO Jesse Laflamme shares the Pete and Gerry’s story and how purpose helped the company navigate shifting consumer-food relationships, the rise of factory farming, and animal welfare challenges.
May 28, 2019
CVS Health follows a profound purpose prescription
Eileen Howard Boone explores the healthcare company’s commitments to help people on their path to better health
May 07, 2019
More than a quack: the story behind Aflac’s big heart
Aflac’s Catherine Hernandez-Blades shares how the “Four Es” guides Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer
Apr 30, 2019
Saving the Earth, one load at a time
Laundry detergent pod pioneer Jonathan Propper shares how social enterprise Dropps puts purpose in every product
Apr 23, 2019
Exploring United Way Worldwide’s digital disruption
United Way’s William Browning shares how a 130-year-old organization is changing how nonprofits use technology for good
Apr 16, 2019
Connecting the Salesforce “Ohana” through a pioneering model
Salesforce uses technology for good to unite employees, customers, and communities around the world
Apr 09, 2019
The Aflac Duck goes to Austin! Stories of Impact at SxSW
Carol tagged along with her roving reporter — My Special Aflac Duck — to South by Southwest in Austin earlier this month. Together, they celebrated the success of the duck as a finalist for the best invention award at the conference and heard stories of impact as Aflac works to put the duck in the arms of more kids around the world through The Aflac Childhood Cancer Campaign™.
Apr 04, 2019
Persistence, partnership and passion help women Go Red
In our first nonprofit interview, the American Heart Association’s Kathy Rogers discusses discusses how persistence and partnership can can ignite passion within a science and research-based awareness campaign.
Mar 26, 2019
Timberland’s Earthkeepers lace up for global sustainability
The company behind the eponymous Yellow Boot has a serious commitment to sustainability and social purpose. In this episode, Atlanta McIlwraith talks about engaging a global workforce to give back to local communities, and how those efforts are guiding the company to create a more sustainable future.
Mar 19, 2019
Making flying matter with Alaska Airlines’ Kirk Myers
To Alaska Airlines, sustainability is more than an environmental or financial decision. Even as more airlines invest in fuel efficient fleets, cut in-flight waste, and adopt “green” biofuels, Alaska Airlines stands out for its commitment to sustainability.
Mar 05, 2019
Finding an organic purpose with Gary Hirshberg
Stonyfield Organic started with seven cows. Today, it’s one of the nation’s leading yogurt brands. Co-founder Gary Hirshberg shares how a steadfast commitment to values and social activism helped the brand—and its cows and farmers—thrive.
Feb 26, 2019
Revisiting the purpose journey
Purpose 360 is about inspiring and empowering the purpose leaders of today and tomorrow. More than that, we’re committed to giving listeners actionable insights they can apply day-to-day along their purpose journey, and that of their organizations. In this episode, Carol and Chris highlight some of their favorite insights and anecdotes from our first ten episodes.
Feb 19, 2019
Panera puts purpose where its mouth is
While at Panera, Jonathan Yohannan ran major decisions by his 10-year-old daughter. Why? He wanted to make sure the company was doing right by its customers. This kind of thinking helped Yohannan navigate challenges on Panera’s path to an “all clean” menu. All in pursuit of a clear purpose: Food as it should be.
Feb 12, 2019
How a clamshell launched McDonald’s purpose journey
McDonald’s serves 70 million people every day, worldwide. As one of the world’s most visible brands, McDonald’s has both an obligation and opportunity to create meaningful connections with those 70 million people and their local and global communities. Today, the company has a focused purpose to use its “scale for good.”
Feb 05, 2019
How LIXIL’s SATO Toilet Helped Unite a $17 Billion Company
Present in nearly a billion households worldwide, LIXIL’s brands are united by a simple purpose: to make a better home a reality for everyone. Behind that simple purpose is a focused, integrated, and ambitious approach that has unearthed new business opportunities and powered LIXIL’s journey to improve 100 million lives.
Jan 29, 2019
Growing a transparent and authentic social purpose with ScottsMiracle-Gro
As a company for gardeners, ScottsMiracle-Gro has a succinct purpose: “helping people express themselves on their own piece of the Earth.” Cultivating a thriving garden takes care, commitment, and flexibility to adapt as conditions change. With that, creativity – and expression – can blossom.
Jan 22, 2019
Thinking Like a Toddler with Paul Lindley
The Ella’s Kitchen founder and life-long advocate shares his insights on creating companies built for sustainable impact.
Jan 15, 2019
‘Tis the Season for Purpose
Happy New Year from Carol, Chris, and the whole team at Purpose 360. We wish you a peaceful — and purposeful — 2019!
Dec 27, 2018
Life's Good: Aligning with an Authentic Issue
LG’s “Life’s Good” tagline is well known, but few people can describe what “Life’s Good” really means. Two years ago, LG started a journey to redefine “Life’s Good” through social purpose, turning a marketing strapline into an ethos with the potential to measurably impact the business and society. Mike Pepperman, Manager, Corporate Social Responsibility and Community Relations shares how LG identified its social purpose, aligned with a relevant and authentic social issue, and developed its Experience Happiness initiative. Through Experience Happiness, LG aims to equip 5.5 million youth with the knowledge and skills to achieve Sustainable Happiness.
Dec 18, 2018
Leadership Through Focus — New York Life Foundation President Heather Nesle
Considering 1 in 15 children will lose a parent or sibling before the age of 18, child bereavement is an issue that directly or indirectly affects many of us. But few people – or companies – talk about it. One of the few corporations not just addressing this issue, but embedding it in their organization is New York Life Insurance Company. In this episode, Heather Nesle, President of the New York Life Foundation, shares her company’s journey to embrace and drive progress for a challenging issue.
Dec 11, 2018
Brands That Take A Stand with Unilever's Kathleen Dunlop
How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, is back to share the story behind the brand's efforts to take a stand in the market and beyond.
Dec 04, 2018
Nurturing a Life-Changing Brand with Unilever's Kathleen Dunlop
How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, shares the story behind Vaseline’s transformation from a simple medicine cabinet staple to a life-changing tool for refugees, people living in conflict zones, and those affected by natural disasters. Dunlop talks about the insights that lead to the Healing Project, and how the Vaseline brand fits into Unilever’s expanding Sustainable Living products portfolio.
Nov 27, 2018
Multi-Generational Leadership for Good with Laura Kohler
In Purpose 360’s second episode, hosts Carol Cone and Chris Noble talk with Laura Kohler, Vice President of Human Resources, Stewardship and Sustainability at Kohler. The fourth-generation Kohler family member illuminates Kohler’s social purpose journey, exploring how the privately-held corporation leverages employee engagement, cross-sector collaboration and storytelling to foster “Innovation For Good.”
Nov 20, 2018
Inspiration Through Disruption: #OptOutside with REI’s Alex Thompson
In Purpose 360’s debut episode, hosts Carol Cone and Chris Noble talk to REI's Alex Thompson about REI’s #OptOutside, a campaign which has inspired more than 15 million people to go outside on Black Friday.
Nov 13, 2018