From Leads to Leases - Senior Living Marketing and Sales
By Jerry Vinci
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Episodes: 105
Description
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, operations, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.
| Episode | Date |
|---|---|
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#102 - What Families Actually Remember About the Sales Process with Mikhail Blosser
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May 20, 2026 |
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#101 - Rebuilding Trust in Senior Living Through Transparency and Direct Access with Steve Fecske
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May 06, 2026 |
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#100 - How Local Partnerships Strengthen Trust, Speed, and Retention with David Stamberg
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Apr 22, 2026 |
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#99 - Why Dining Experience, Not Food Alone, Drives Satisfaction and Retention in Senior Living
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Apr 08, 2026 |
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#98 - Operational Leadership That Makes Communities Easier to Choose with Dr. Leslie K. Eldridge
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Mar 25, 2026 |
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#97 - How Senior Living Can Win with AgeTech with Phil Vlach
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Mar 11, 2026 |
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#96 - Music as Medicine: How Singing Reconnects the Brain, the Heart, and the Senior Living Experi
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Feb 25, 2026 |
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#95 - Turning Nurse Call Data into Care Intelligence with Ezra Torres
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Feb 11, 2026 |
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#94 - The Truth About Placement: Fighting for Transparency in Senior Care
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Feb 04, 2026 |
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#93 - Virtual Walkthroughs That Build Trust, Transparency, and Move-Ins with Phil Gorski
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Jan 28, 2026 |
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#92 - Transforming Senior Living Sales Conversations from Objections to Emotions
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Jan 21, 2026 |
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#91 - Why Caregivers Stay, Why They Leave, and What Leaders Miss with Nate Hamme
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Jan 14, 2026 |
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#90 - How Geriatric Montessori Brings Dignity and Belonging Back to Senior Living
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Jan 07, 2026 |
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#89 - What 75 Interviews Taught Me About Senior Living in 2025 & The 2026 Playbook
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Dec 17, 2025 |
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#88 - How Home Care Entrepreneurs are Filling the Gaps in Senior Living
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Dec 10, 2025 |
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#87 - Reaching the Future Senior Living Customer with Meredith Oppenheim
|
Dec 03, 2025 |
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#86 - What Communities Get Wrong About Occupancy, the Boomers, and the Buyer's Journey with Jill Johnson
|
Nov 25, 2025 |
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#85 - How Sales Teams Can Shift Mindsets That Stall Move-Ins
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Nov 19, 2025 |
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#84 - The Untold Cost of Family Caregiving with Christina Keys
|
Nov 12, 2025 |
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#83 - Fixing Senior Living’s Talent Pipeline Problem with Chris Heinz
|
Nov 05, 2025 |
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#82 - Why Culture Closes the Sale with Gail Peacock
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Oct 29, 2025 |
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#81 - Reimagining Tech, AI, and Automation in Senior Living with Mona Hilton
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Oct 22, 2025 |
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#80 - Inside Senior Living on PBS with Melissa Fritz: How Real Stories Move the Hardest Prospects
|
Oct 15, 2025 |
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#79 - Why AI Is the Missing Link in Senior Living Care and Operations
|
Oct 08, 2025 |
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#78 - The Website Is the Front Door: Digital Empowerment in Senior Living with Terri Sullivan
|
Oct 01, 2025 |
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#77 - Why Senior Living Marketing Must Think Deeper with Lola Rain
|
Sep 24, 2025 |
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#76 - Funding the Future: Smarter Lending for Senior Living Move-Ins with Mark Maimon
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Sep 17, 2025 |
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#75 - Plan Before the Panic: A Home Care Consultant’s Mission to Protect Families from Crisis
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Sep 10, 2025 |
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#74 - What Operators Get Wrong with Recruiting and How to Fix It - With Ira Kerns
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Sep 03, 2025 |
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#73 - Designing for Dignity: How Smart Interior Design Is Transforming Senior Living
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Aug 27, 2025 |
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#72 - You’re Not Just Bringing a Glass of Water: Redefining Service in Long-Term Care with Petra Marquart
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Aug 20, 2025 |
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#71 - AI Governance Over AI Hype: Benjamin Exstrom on the Real Challenges of AI in Senior Living Tech
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Aug 13, 2025 |
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#70 - Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis
|
Aug 06, 2025 |
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#69 - Advocating for Families: Why Objectivity Is Senior Living’s Missing Piece with Andrea Donovan
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Jul 30, 2025 |
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#68 - The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig
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Jul 23, 2025 |
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#67 - The Human Side of Moving: Supporting Older Adults Through Life’s Biggest Transitions with Maureen Longoria
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Jul 16, 2025 |
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#66 - Practice Before the Prospect: Reinventing Sales Training with AI and Integrity with John Greaves
|
Jul 09, 2025 |
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#65 - People Over Policies: Senior Living That Actually Puts Residents First with Robert Jakini
|
Jul 02, 2025 |
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#64 - More Than the End: Changing the Hospice Narrative with Suncrest
|
Jun 25, 2025 |
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#63 - How to Dominate Google and Drive More Tours to Your Community
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Jun 18, 2025 |
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#62 - PACE Programs: The Future of Aging in Place with Henriette Kole
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Jun 11, 2025 |
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#61 - Humanizing Digital Marketing: Meg Harper’s Blueprint for Building Connection at Scale
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Jun 04, 2025 |
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#60 - Back Door Closed, Front Door Open: Senior Living Leadership with Heart with Brenna Diede
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May 28, 2025 |
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#59 - Quality of Life is Not a Program: Candid Truths About Senior Care with Barbara Speedling
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May 21, 2025 |
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#58 - Guiding Families Through Placement and Dementia Care with Jamie Slone
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May 14, 2025 |
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#57 - Bringing Tech to Senior Living: How OnScreen is Revolutionizing Engagement with Savannah Andriacco
|
May 07, 2025 |
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#56 - Beyond Press Releases: The Untapped Power of PR in Senior Living with Wendy D’Alessandro
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Apr 30, 2025 |
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#55 - Changing the Narrative: How PR is Reshaping Senior Living with Angelica Flynn
|
Apr 23, 2025 |
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#54 - Revolutionizing Senior Care: Intergenerational Programs, Adult Day Centers, and the Future of Aging with Dr. Merle Griff
|
Apr 16, 2025 |
|
Breaking Ground: Senior Living Now - Navigating New Tariffs
|
Apr 10, 2025 |
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#53 - The Truth About Senior Placement: Personalized Care vs. Corporate Call Centers with Jenny Kenderes
|
Apr 09, 2025 |
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#52 - The Future of Rural Senior Living: Innovation, Culture, and Leadership with Shanna Eckberg
|
Apr 02, 2025 |
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#51 - Enhancing Patient Safety and Facility Management in Senior Living with Glenn Rappaport
|
Mar 26, 2025 |
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Breaking Ground: Senior Living Now – Assisted Living is Undervalued
|
Mar 24, 2025 |
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#50 - Redefining Aging and Emotional Wellness: Non-Attachment Therapy aka NAT with Elanit Linder
|
Mar 19, 2025 |
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#49 - The 90-Day Sales Sprint: Filling Rooms Faster with Proven Strategies
|
Mar 12, 2025 |
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#48 - Strategic Marketing for Senior Living: Data-Driven Growth and Brand Impact with Jason Nieves
|
Mar 05, 2025 |
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#47 - Inside Senior Living Placement: Guiding Families and Easing Transitions with Janel Small
|
Feb 26, 2025 |
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Breaking Ground: Senior Living Now – Senior Housing Investment: Strong Returns but What’s Holding Investors Back?
|
Feb 24, 2025 |
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#46 - Transforming First Impressions into Lasting Relationships: The Power of Customer Service in Senior Living with Rana Baalbaki
|
Feb 19, 2025 |
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#45 - Inclusive Aging and Caregiving: Navigating Senior Living for LGBTQ Seniors with Chris MacLellan
|
Feb 12, 2025 |
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#44 - Engaging Residents with Heart: Inside Senior Living Activities with Alex Atiyeh
|
Feb 05, 2025 |
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#43 - Transforming Leadership in Senior Living: Emotional Intelligence and Empathetic Culture with Jules Wilhelm
|
Jan 29, 2025 |
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#42 - The Lead Generation Blueprint for Senior Living in 2025
|
Jan 22, 2025 |
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#41 - Bridging Gaps in Senior Care: A Conversation with Christine Sevier of Creating New Hope Senior Living Advisors
|
Jan 15, 2025 |
|
#40 - Leadership in Senior Living: Mastering Operations and Staff Retention with Tammy Cosentino
|
Jan 08, 2025 |
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#39 - Top 5 Marketing Strategies Senior Living Communities Must Adopt to Stay Competitive in 2025
|
Dec 18, 2024 |
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#38 Bridging Global Perspectives: The Power of Aromatherapy in Dementia Care with Andrea Jetzer
|
Dec 11, 2024 |
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#37 Navigating Senior Living: Expert Advice with Keith Arbuckle from Arizona Senior Living Advisors
|
Dec 04, 2024 |
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#36 Mastering Senior Living Sales: Strategies for Census Growth and Family Engagement with Luke Fannon
|
Nov 27, 2024 |
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#35 Empowering Family Caregivers: Navigating Self-Care and Senior Living Transitions with Elizabeth Miller
|
Nov 20, 2024 |
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#34 Creating Exceptional Dementia Care Programs: Insights from Rachael Wonderlin of Dementia By Day
|
Nov 13, 2024 |
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#33 Capturing Authentic Moments: Senior Living Photography with Kate Baldwin
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Nov 06, 2024 |
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#32 Navigating Senior Care with a Purpose: Insights from Christina Palmieri of Olive Branch Senior Living Advisors
|
Oct 30, 2024 |
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#31 Empathy Meets Innovation: How SSC.AI (formerly SiteStaff Chat) Revolutionizes Senior Living Engagement with Lindsi Jennings & Michelle Korb
|
Oct 23, 2024 |
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#30 Revolutionizing Senior Housing Placement: The Role of Technology and Personalized Care with Margo Falls
|
Oct 16, 2024 |
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#29 Bridging the Digital Divide: Tech Support for Seniors with David Kolesnikow from Boomernology
|
Oct 09, 2024 |
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#28 Challenging Ageism in America: Redefining Aging and Its Impact on Senior Living
|
Oct 02, 2024 |
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#27 Enhancing Senior Living with Cutting-Edge Technology: An Interview with Steven VanderVelde from ProviNET
|
Sep 25, 2024 |
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#26 Revolutionizing Senior Care: Insights from Caleb Richardson of Senior Care Academy and Helperly
|
Sep 18, 2024 |
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#25 Navigating Senior Living Transitions: Insights from a Nurse Advocate with Tess Quinn
|
Sep 11, 2024 |
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#24 Enhancing Senior Living with Innovative Referral Systems with Jeremy Clerc CEO of Assisted
|
Sep 04, 2024 |
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#23 How Leading Referral Agencies are Harming Your Reputation and Revenue
|
Aug 28, 2024 |
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#22 Understanding Your Audience: How Prospective Residents and Families Search for Senior Living with Jen Davis
|
Aug 21, 2024 |
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#21 Decoding the Technical Terrain: Mastering Paid Search in Senior Living with Jen Davis
|
Aug 14, 2024 |
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#20 Navigating the Complexities of Senior Living Acquisitions: Insights and Strategies with Larry Mikell
|
Aug 07, 2024 |
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#19 Adapting Senior Living to City Life: The Carnegie East Experience with Angela DeWood
|
Jul 31, 2024 |
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#18 Overcoming Objections: Winning Strategies for Senior Living Sales Teams
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Jul 24, 2024 |
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#17 Beyond Amenities: Carving a Unique Identity in Senior Spaces
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Jul 17, 2024 |
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#16 Capturing the Spirit: Elevating Senior Living Through Visual Storytelling with Photographer Tom Sanders
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Jul 10, 2024 |
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#15 Embracing Extended Golden Years: Addressing Long-Term Care in an Age of Increasing Senior Longevity
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Jul 03, 2024 |
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#14 Leveraging Inbound Marketing: How to Authentically Connect with Senior Living Residents
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Jun 26, 2024 |
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#13 Eco-Innovations in Senior Living: Leading Sustainable Change with Paige Hoffman
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Jun 18, 2024 |
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#12 Aging at Home vs. Choosing a CCRC: Who's Winning the Battle for Senior Living?
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Jun 12, 2024 |
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#11 Understanding the Importance of Customer Lifetime Value (CLV) in Senior Living
|
Jun 05, 2024 |
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#10 Redefining Niche Marketing in Senior Living with Keely Raff
|
May 29, 2024 |
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#9 Elevating Your Senior Living Brand
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May 22, 2024 |
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#8 The Data Driven Revolution in Senior Living
|
May 15, 2024 |
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#7 How Direct Marketing Helps Build Trust in Senior Living
|
May 08, 2024 |
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#6 We've Got a Senior Housing Crisis on Our Hands
|
May 01, 2024 |
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#5 Humanizing Personalization in Senior Living Sales with Christie Freeze
|
Apr 24, 2024 |
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#4 Cutting the Middleman to Go After Senior Living Leads Directly
|
Apr 17, 2024 |
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#3 Understanding the Hidden Costs of Commission-Based Referrals for Senior Living Providers
|
Apr 10, 2024 |
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#2 The True Cost of a Lengthy Sales Cycle
|
Apr 03, 2024 |
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#1 The Three Major Challenges Facing Senior Living Right Now
|
Mar 12, 2024 |