By Tim Burrows is joined by guests; Trooper Ben Gardner, Brian Fanzo, Commissioner Chris Lewis, Mike The Cop, Yael Bartur, Larry Winget, Officer Chris Rasmussen, Chief Billy Grogan Mike Russell, Robert Tornabene, Mark Economou, Devon Clunis, Nick Selby, Chris Cook, Zhivonni McDonnell, Kerry O'Shea Gorgone, Andy Green, John Bertetto, Stewart Reynolds, Chris Brogan, Chris Hsiung, Mark Smith, Scott Monty, Randy Arsenault, Emeke Mbadiwe, Scott Stratten, Tony Moore, MotorCop, Melissa Agnes, Zach Perron, Chris Hurst
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The Police Podcast brings together police officers, the agencies they represent and the communities they serve. We discuss current events, social media, best practices when dealing with the police and the lives our officers live. When we aren't talking with officers, we talk to business leaders in industries that can have positive impacts on helping agencies and officers do better jobs. Experts from communications, finance, equipment and training bring their real world knowledge to help inform and educate our nation's protectors.
Also in this episode, I open by sharing the Smart Squad App that has been created by Faction Four System Inc.
This platform and its technology adaptation for police is a game changer for any police department that is looking to manage resources more effectively with increased efficiency.
The Lethbridge Police Department is one of the agencies using the Smart Squad App and you can see how they are using it and what their officers think about it in this video that was produced by the LPS.
Chase Daniels is the Assistant Executive Director of the Pasco County Sheriff's Office working under the leadership of Sheriff Chris Nocco.
Chase's portfolio includes communications, social media and legislative affairs...and a few 'other things."
You may recognize the Pasco County Sheriff's Office for their work with the #9PMRoutine and the #LivePD broadcasts, but what you might not recognize is the excellent social media strategy that has positioned the Pasco County Sheriff's Office to be one of the best social media programs representing law enforcement.
Chase is quick to point out that while he plays a part in it, the greatness of the social media presence begins with Sheriff Nocco and spans to include a team of dedicated personnel that believes in being transparent, open and connected to their community.
Today I'm joined by my good friend, Chief Billy Grogan of the Dunwoody Police Department in Georgia.
Chief Grogan is talking leadership and how he is giving back to the future leaders of law enforcement with his new venture, "Top Cop Leadership".
Chief Grogan shares what it takes in the current day of policing what it takes to be a top cop and how he can help you get there with his view from a man that has risen to the top level of policing serving not only as a chief but every rank needed to get there including his time as the President of the Georgia Association of Chiefs of Police.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
You can follow Melissa on most social media @Melissa_Agnes
Neil Dewson-Smyth is a police officer in the UK who has been in uniform operations for 26 years. In the first 7 years he covered all aspects of day to day policing. He then progressed to traffic operations for 7 years as a class 1 advanced driver dealing with all road traffic accidents and numerous fatal road traffic accident investigations.
On transfer to Cheshire he spent 12 months in the custody investigation team before promotion to Sgt, then spent 7 years as custody sergeant with compliance to PACE 1984 and the Safer Detention and Handling of Persons in Custody (SDHP) guidelines. Detainee risk assessment specialist and understanding of high risk medical issues relevant to custody. Intoximeter EC/IR specialist and trainer.
He is now a Force Incident Sgt in the force control room. His role requires oversight of the whole force, overseeing all emergency and priority incidents and matching resources to demand while maintaining officer safety and public confidence.
He is also the Social media advisor and engagement lead to Cheshire Constabulary but also nationally and internationally with other forces and police agencies. Helping officers, leaders and staff; remove barriers to effective use, maximize their potential to reach out to and build relationships with their communities digitally through varied media applications and platforms.
Neil has a strong passion for the dangers of distracted driving with particular emphasis on the use of mobile phones.
He is the creator of the internationally recognized #DontStreamAndDrive campaign and continually campaigning to raise awareness of the dangers.
Neil was the International “Connected Cops” Social Media Leadership Award winner 2016 and was shortlisted as Best Tweeting Sgt in 2017 UK Police Twitter Awards.
In this episode of The Police Podcast, Tamrin Olden and Mike Bires from The Law Enforcement dot Social Podcast joined in for a special crossover episode.
The three of us discussed what we see happening in the area of law enforcement and public safety social media use giving our own predictions / keys to success for 2018.
Tamrin and Mike's five predictions of success for the coming year are:
Study your analytics
Focus on personal engagement
Create organic engagement
Invest in your presence
Create professional content
My five predictions for creating your best success possibilities in 2018 are...
Strategic Use of Social Media
Personal Engagement and ROI
Live Video- periscope, Facebook live, Instagram live.
Invest in technology. Tools, technology, training, and resources.
What was fascinating about doing this show is we didn't share what our ideas were prior to hitting record... we took turns sharing our thoughts only to see that we had lots of overlap and complimentary points.
I'm thankful to Mike and Tamrin for doing most of the heavy lifting on these show notes.
Facebook announced how the algorithm would be stifling to getting your posts circulated.
Facebook is going to take priority away from pages and give it back to people who contribute to Facebook engagement.
This Facebook strategy won't be entirely possible because they have a fiduciary responsibility to make money for their stakeholders.
Pages on Facebook are going to have to rely on their engagement with their audience and followers.
Pages are not going anywhere, but your profile will be critical.
Pages and profiles will only see gain success by having fun while portraying your message with fantastic engagement.
Agencies need to invest in technology and not rely on their officers to use personal equipment.
You have to have professional quality images, graphics, and videos.
The excuse of, "I'll just use what I have" is no longer a valid outlook if you want to succeed in the social media world.
People want to see authenticity in your posts.
You want to create content that is going to make people "stop the scroll."
When going live focus on providing content that helps the department gain the interest of its followers and get the focus off of you.
FAQ's, utility videos, how to's, and behind the scene live videos are what are going to grab the attention of your audience.
If you are getting a frequently asked question, go to a live outlet and answer it in depth.
Production videos are useful to post too, but the engagement from live videos with your viewers is where you're going to get the most feedback.
The polished behind the podium is not relatable, and people are going to keep scrolling.
Have organic engagement where you are not fishing for viewers.
Two-way conversations with your residence are essential.
Listen to your audience with question and answer sessions. What they want to learn about are the topics that should have precedence.
Offline customer service can increase your online customer service and engagement. Invest in both.
Don't let your obsession with online social currency take away from interpersonal interaction.
Set the tone for your fans.
Return on investment and social return on investment. If an agency isn't measuring what they are getting back, there is no need for pointless posts.
The tool of social media needs is a serious factor in reaching out to the community and making the connection with the people.
Study the ROI and see what happens. Look at the analytics and become familiar with what type of content people like.
Stay on top of your app updates, solicit expertise, study analytics, read articles and take seminars to stay informed on how social media is changing and how to properly utilize it.
Adjust the content and style of posts. What worked last week, may not work next month.
Tim had to learn to be critical of silly posts and had a realization that the unprofessional content he was seeing from officers, wasn't 'humanizing the badge,' but making a mockery of it.
Be aware of spikes in your followers. Check the analytics of who your audience is to determine whether or not they are quality followers in your community.
Public perception needs consideration.
When posting a dance, challenge or fun video; make sure that there is a purpose and a message conveyed.
Take the time to write down your goals, objectives, and putting a strategy to the purpose and the use.
Communicate to your community and internal audience. Explain your strategy, why you're doing it, how you're going to execute it and work with purpose and intent.
Explore how you're going to reach specific groups and your local community.
Make sure you are communicating a positive image. Not only for the police department but the city and the workers. Portray that you care about the town and are going to make it safe and fun for people to live, work and play in.
Social media and PIO work can put your agency in a positive light and change the reputation of the department.
Socia media is a multi-faceted outlet.
You must implement all of these factors to reach a successful platform.
Be sure and follow the gang from The Law Enforcement dot Social Podcast... on Instagram and Facebook @lawenforcement.social and their personal accounts, @isocialcop, @idigitalcop, and @tamrinolden.
Mar 01, 2018
The Palm Beach County Sheriff's Office On Social Media
Casie (pronounced KC) Shimanski and I met a couple of years at an event in Florida and have stayed in touch online since.
We've crossed paths in Florida many times missing each other by a few hours here and there or realizing after, "Hey, you were there?"
In December last year we actually came face to face at Social Fresh that was held at Full Sail University.
Casie is part of the Cisco Systems family working with the team dedicated to telling Cisco’s employees story through social media, specifically, Instagram, Twitter and
Casie comes from a family of police and has first responder blood also having ties to the fire department as well. Like anyone with that kind of bloodline, you know giving and caring are two traits that come naturally to her.
Her Dad was with the Port Authority PD for NY/NJ for 21 years.
He worked the '93 WTC Bombing & lost many friends in 9/11 as well. He has been a "founding" member of Team Live Out Loud (dedicated to Casie’s sister, Kellie's Memory).
He’s gone bald for St. Baldricks’s many times and this year will be an extra special year as Casie is going bald for St. Baldrick’s as well…. And this is a great story.
Casie is getting married on March 22, 2018 and just two days later she is shaving her head for St. Baldrick’s! Now that’s commitment to a cause and you’ll understand that more when you listen to Casie tell the story how here involvement on a personal level came to be.
The St. Baldrick’s Foundation doesn't just look to help any cancer...it is targeting child cancer. Kids that get cancer aren't contracting lifestyle cancer...they are just getting a raw deal on life and could use research dollars and money to help fund treatments specific to their unique needs.
Every day 43 children will be diagnosed with cancer and 1 in 5 will not win the battle.
41 minutes I gave a list of successful black people: police officers, politicians, business, entertainers. According to Desmond, not one is successful based on merit, skills or abilities.
62 minutes The School Resource Officer Program
One of my favorite quotes of all time is from Benjamin Franklin…. “Love your enemies for they will tell you your faults.”
Prior to Franklin saying that, Antisthenes said, Pay attention to your enemies for they are the first to discover your mistakes.
And I’m sure he got that from Socrates who said every man needs a faithful friend and a butter enemy. One to advise and the other to make him look about him.
Today’s guest to many in the policing environment in Canada and certainly Toronto is viewed as the enemy. Challenging the norms, shaking up the status quo and forcing police and government to look at how things are done.
Many will question his motives and many more will refuse to listen to him at all but you can’t ignore what he has done.
In 2015 he penned an incredibly passionate article that allowed readers an insight into the perspective of a man that has been treated differently his whole life because of the colour of his skin.
He can be credited with not just changing how the Toronto Police conducted street checks or ‘carding’, but how the he got the Province of Ontario to change the practice for all police officers.
Was it a system that needed to be fixed?
Yes… did anyone expect the results that happened? Probably not.
But then when you don’t listen to your critics, and worse, you don’t raise a strong voice to offset what is being said… then you’ll lose every time.
The new target of the man…the Toronto Police Service School Resource Officer program.
The program that has proven to be incredibly valuable to all youth. But as you hear Demond Cole talk, you’ll soon notice that he has no interest in the positive outcomes and the positive influences that police officers play. He focuses on nothing but the negative… just a few negatives, which are almost completely anecdotal.
He easily asserts that he can’t be questioned because these are his experiences but disregards the experiences of others.
Desmond represents his views through his lens and believes anyone that has success didn’t create their own path using merit and hard work, the likes of Oprah, Lincoln Alexander, Mark Saunders, Peter Sloly, Keith Forde or even President Obama… the got to their positions by other means.
I learned some things from listening to Desmond speak. I made notes of things I want to research further. He gave me food for thought a couple of times… but he refused to see any other point.
I shared knowledge from a perspective he doesn’t know. My perspective as a police officer, coming from a single parent home, lower socioeconomic background and yet, he had no interest in hearing the ‘other side.’
We agreed that this is a much bigger problem than he or I, the police or the SRO program. It’s a historical problem of underfunding, a lack of resources and a lack of commitment to fix problems.
You will notice, that while some people change, adapt and evolve with the times, learn from their mistakes and become better… others refuse to do so and therefore will continue to be bitter and combative about any possible better future.
Jun 14, 2017
Pulse Nightclub Shooting with Orlando Police Department
Everyone in the Orlando area remembers vividly the events that happened in the early morning hours of June 12th, 2016.
At 2:02 am, The Pulse Nightclub Shooting began and over the next couple of days the reality of one of the worst shootings in the history of the United States took place.
But, for the Orlando Police Department Public Relations Office, June 10th and 11th were very busy days that prepared them for what was about to take the worlds attention.
Wanda Miglio and Michelle hold down those responsibilities in a truly team approach to keeping the public informed through the Orlando Police Social Media channels and the main-stream media.
The end of Operation Safe Streets took place on June 10th, the culmination of a month long project to help make Orlando safer removing crime guns and offenders from the streets.
Later that night, the murder of Christina Grimmie, an up and coming YouTube star who was performing at the Plaza Live Theater, took place. Due to her rising fame and recent success on The Voice the national media ascended on Orlando to cover the story.
June 11th, the team made sure that the information about Christina Grimmie went out throughout the day.
Add into the mix a couple of full SWAT callouts, they department and the PIOs were kept busy.
And then… The Pulse Shooting took place.
Wanda and Michelle quickly went into action determining the priorities that had to be identified to effectively do their job.
Listen as they share the events from their perspective.
MC - AKA Jason Hoschouer was the very first guest I ever had on The Police Podcast...
I knew at some point I would have him back on. We've kept in contact since that first episode and I've been an avid listener to his podcast, The Crossover Show that he co-hosts with Justin Bieber.
MC has been online talking about his duties since 2008 and letting the world know, "If got stopped, you deserved it." He talks about some of the current events that we've been seeing around North America, finances, quality of life and what he thinks are the most important things in life.
Last time MC was on the show he talked about his interest in financial matters after going through debt struggles and finding his way out through training he received from Dave Ramsey.
Well, MC is now taken this to the next level developing the, "Motorcop Mindset" which is a system to help people improve their lives.
MC has always been an author focusing on blog writing, but now he has just published a new book on focusing on budgeting for the first responders, "Badges And Budgets - Personal Finances From A Law Enforcement Perspective".
I bought MC's book and it is filled with actionable content and financially sound advice. If all you do is implement what MC talks about in this book, you'll be better of than you are right now...take it to the next level and...well, let's not get ahead of ourselves.
BIG NEWS FOR OUR LISTENERS OF THE POLICE PODCAST...
Jason is offering a free webinar for you on Saturday July, 2nd at 1:00pm ET / 10:00am PT, in which he will walk you through The Motorcop Mindset and Budgets & Badges.
Here is the link that will take you the registration page.
Mike McCormack is the President of the Toronto Police Association, the largest of it's kind in Canada representing over 8,000 members both sworn and civilian.
Mike comes from a deep policing tradition and like he mentioned in the interview, his dad went up the management side to become Chief and Mike chose the other side to become president.
I'm not sure which title I would rather hold, Chief or president. What the two men have in common is an incredible duty of service to others and Mike has taken the police association in a direction that has increased awareness of the importance to tell the message of what it takes, "to protect those, who protect others."
I read this book in about two days. I know some of you could do it in about three hours. It's an easy read but more importantly it's got immediately actionable things you can do to help protect your family.
Amber and Michael talk about the must do's, the need to do's and the should do's that can make an immediate difference in your awareness and knowledge of not only what is happening in your children's life, but what they are doing in their online environment.
More importantly than that, you can recognize the hazards and dangers that might be knocking on their virtual door trying to get into their real world.
Amber and Michael have shared their expertise in the cyber world with you in this book in a way that even the most tech challenged individual can get what they are talking about, relate it to your life and show you just how important the information is.
Think you know everything there is to know? Think again. I've studied both Amber and Michael. I've listened to them teach, I've read their books, I've taken their courses and this book still taught me plenty.
ABOUT MICHAEL AND AMBER...
Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.
Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, with her brother, she started her own digital agency called Konnekt. The company’s first client was world-renowned business coach, Tony Robbins. Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services, and many more leading organizations.
In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). Amber has keynoted more than 250 events around the world, in which she addresses the topic of business innovation and what it takes for companies to adapt and grow.
Michael Bazzell spent 18 years as a government computer crime investigator. During the majority of that time, he was assigned to the FBI’s Cyber Crimes Task Force where he focused on "Hackers" and various computer crime investigations.
As an active investigator for multiple organizations, he has been involved in numerous high-tech criminal investigations including online child solicitation, child abduction, kidnapping, cold-case homicide, terrorist threats, and high level computer intrusions. He has trained thousands of individuals in the use of his investigative techniques.
Michael currently works and resides in Washington, D.C. He also serves as the technical advisor for the television hacker drama "Mr. Robot" on the USA network. His books "Open Source Intelligence Techniques" and "Hiding from the Internet" have been best sellers in both the United States and Europe. They are used by several government agencies as training manuals for intelligence gathering and securing personal information.
You can find them online everywhere, but for simplicity sake, I'll share their websites and their Twitter links:
BONUS: For you Mr. Robot fans, off air I got Michael to open up about Season Two...OMG!!! You will love it...well, at least I think you will. He wouldn't say a word other than he's excited about it and look for it JULY 13!!!
"Connecting great people with great people to do great things."
I could leave the show notes right there to tell you everything you need to know about Brian Fanzo.
Brian has a deep, deep history with online activities, which began with cyber security in the Department of Defence. Brian has been on stages talking about the online world for many years but what he is currently in demand for is his thought leadership with building communities and audiences.
Brian is a social and digital strategist who works with many companies introducing them to the space and or making them better in it.
His motto is, "Think Like A Fan" which has led to a movement in personal branding and story telling based on delivering content to your audience that appeals to them because it speaks to them and it is what they want.
"Give people access to people, places or experiences that they can't get anywhere else", you build an awesome audience that gets to live through your world virtually.
I love relating what brands do in the social space to what police can do to mirror their success and Brian breaks it right down to show how to that.
One of Brian's big points in this episode is being relatable with your audience and that is one of the great benefits of livestream. Authenticity is so vital.
Showing how awesome he is, Brian also "recorded" this episode. He actually live streamed it on his Periscope Channel while we were recording. Here's a bit of technology for you... Brian was in Virginia. I was in Nevada. I was recording via Skype. Brian was broadcasting via Periscope. His recording was published 13 days before mine. Hmmmm
Chris Lewis was the Commissioner of the Ontario Provincial Police before retiring in 2014 to start his consulting firm, Lighthouse Leadership Services.
Commissioner Lewis is also a special correspondent to Bell Media covering issues relating to policing.
He was very candid in this interview discussing his feeling on Street Checks (Carding) and that when he was the boss, he had no problem telling his boss the Premiere Of Ontario (respectfully) exactly what he thought.
Lewis’ leadership experience is wide and varied, including tenures as Deputy Commissioner of OPP Field Operations; Commander of the Investigations Bureau; the Information Technologies Bureau; and the Emergency Management Bureau; as well as the Director of the Criminal Intelligence Service Ontario at the then Ontario Ministry of Solicitor General. He was Regional Commander of the OPP’s East Region; served as Director of the Criminal Investigation Branch; and worked with the Royal Canadian Mounted Police to establish and lead the Cornwall Regional Task Force.
He's best known online as Mike_TheCop on all things social, but he also has a second persona as one of the contributors to, "Humanizing The Badge."
Mike is a Metro Detroit area police officer who infuses his wicked sense of humor within the day to day happenings of a police officer.
His antics on Vine, Instagram and Facebook are the stuff that legends are made of which has brought a global audience to the things he does in policing and offers a comedic, behind the scenes look at police life.
But, he has a serious side and that can be found at Humanizing The Badge, which is a website and blog dedicated that is described on their website as, "...a group of creatives seeking to participate in the growing voice of support for law enforcement officers around the world."
The Oakland Police Department would like to apologize for the recent press release addressing traffic safety enforcement during the Cinco de Mayo holiday. We acknowledge that the language in the message sent was completely insensitive to the cultural holiday. We have worked extensively to build trust with all our communities and value the amazing cultures that make up the heart of our City. We are taking appropriate steps to insure that this does not happen again. Our intentions were to raise awareness about drunk driving and notify the community of traffic safety during the important holiday. As for every holiday and celebration, we want to remind everyone to celebrate responsibly and safely.
"We acknowledge that the language in the message sent was completely insensitive to the cultural holiday."...HUH??? What in the world did the OPD say?????
“Cinco de Mayo has become synonymous with festive fiestas and salty margaritas,..."
Well that's true.
I don't understand why police leaders feel the need to apologize because someone gets offended over something that is not offensive.
The statement, the press release, the stats.....everything was informational, not confrontational and didn't single out a class, culture or group.
A group on Facebook were the ones offended. Literally saying that the police were targeting Latinos
What??? Oh come on.
Yes, someone put their own words into the release and that's what the police apologized for.
Then....I saw it. What led to the reversal and apology. A Facebook Group posted it and there were 14 comments and 51 reactions. Oh the horror!!! And not all the comments were against it!
Oakland City Councilman Noel Gallo says the police department’s warning about the dangers of drinking and driving during Cinco de Mayo twisted the holiday’s rich cultural history into a caricature.
No it didn't!!
Taco Bell has done that along with every other marketing company that is trying to gain market share on social media for the 5th of May.
May 06, 2016
Officer Tommy Norman building community through kindness.
Officer Tommy Norman of the North Little Rock Arkansas Police
Department is one of a kind! When I first began following
Tommy, I believed that he must be a community relations officer or
school resource officer.
The guy is all over social media talking with the community,
showing their good work, this guy interacts with
I was surprised to learn that he is a front line
patrol officer that answers radio calls, arrests bad people
and does his calling with incredible respect and integrity. I also
learned that it isn't just his style of policing, but an a
philosophy that permeates the North Little Rock Police Department
from Chief Mike Davis on down.
Tommy was quick to point out that the North Little Rock
Police Department truly wants to embrace their community and
knows the value of building relationships and trust go a long way
in building a better community for everyone!
A couple of weeks ago Tommy went to Prom with a young lady, he
delivers toys and clothes out of the back of his patrol car and
always has time for a kind word.
If I had to pick three words to describe Tommy Norman from the
short time I spent with him and from the digital footprint he has
created they would be:
Follow Officer Norman of his social media channels:
Yael Bartur is the Digital Strategist for the NYPD and you can
bet that with 116 Twitter Accounts and a massive community she has
her hands full but she takes it all in stride.
With a solid strategy and a plan for growth that includes proper
training, monitoring and management of the department's social
media accounts the task she has comes with a great potential for
many agencies to follow.
Yael chats about the wins, challenges and who she looks to for
inspiration as she looks for new and innovative ways to promote the
department and the men and women who serve and protect North
America's biggest city.
Yael even teases about a test Facebook account that the
department is using as the pioneer for growth on the world's
biggest social network... and because you are reading this, you get
to see it for yourself.
What happens when you use data instead of anecdotes to
study the information behind police shootings? You get facts and
not rhetoric. You get a place to start a real conversation about
situations that need a deeper look.It's amazing what Nick Selby and
his team are doing with data research to get to the bottom of the
real story. You can't argue with facts and physics and when those
get backed up by data, you have a pretty solid foundation for
You have to go look at the study that the team put together
StreetCred CEO and co-Founder Nick Selby was sworn as a
police officer in 2010, and currently serves as an investigator at
a police agency in the Dallas-Fort Worth area. His focus is on
crimes that leverage the Internet, such as fraud, organized retail
crime, identity theft and child exploitation.
He was an information security analyst and consultant for ten
years, and has worked in physical security and intelligence
consulting in various roles since 1993. He is co-author of
Blackhatonomics: An Inside Look at the Economics of Cybercrime
(Syngress, 2012) and technical editor of Investigating Internet
Crimes (Syngress, 2013).
In 2005 he established the information security practice at
industry analyst firm The 451 Group, where he conducted in-depth
interviews with and consulted more than 1000 technology vendors,
and a range of Fortune 1000 and government clients. In 2007 he was
appointed 451’s VP of Research Operations. Since 2008 he has
focused on law enforcement intelligence, while managing a boutique
consultancy that provided cyber-incident response services to
Fortune 250 companies.
He co-founded StreetCred Software, Inc., in 2012.
Nick has consulted hundreds of venture-backed startups on
understanding their competitive landscape, on product development
and feature enhancements, user interface and security. He has
consulted US and European governments, more than 80 investment
banks, more than 20 venture capital firms: on the investment side,
to better understand the technology and landscape of the companies
into which they invested, and on the operations side on securing
their intellectual property and processes.
I love Larry Winget. I love everything about him from his down
home country southern style, to his cowboy shirts and boots, his
social media use and of course his common sense approach to pretty
much everything life has to throw at us.
Larry is very candid in his time with us and admits that he is a
fan of police, not a fan of people who don't like police and does a
favorite police officer...his son.
Larry is a professional speaker, author and personal development
expert who has written 6 New York Times and Wall Street Journal
best selling books:
Your Kids Are Your Own Fault
People Are Idiots And I Can Prove It
It's Called Work For A Reason
You're Broke Because You Want To Be
Shut Up Stop Whining And Get A Life
Yes police fans...you read / heard / saw it right. The Police Podcast is back for it's second season.
Now I know how Netflix feels every time it rolls out a new season of House Of Cards. The anticipation is incredible, the new season drops and in 15 hours, I've binge watched every amazing moment and then I am feeling left empty and lost again.
But, not to worry...I am not dropping an entire season on you at once and then walking away. Although there are 2 older recordings ready to go, 2 new recordings ready to go and 2 new interviews scheduled to record I still believe in offering relevant content, which is timely and appropriate.
Now this episode is more of a fun one to let you know that The Police Podcast is returning so no deep thoughts, or interviews...just some music, a couple of minutes of me talking and an invite for future guests and listeners.
I'm not even sure what I'm going to call this episode...
S2.Ep1? Ep40? PTP39? Ep78?
Good grief...decisions, decisions.
Apr 21, 2016
Ep 39: 5 Tips to Help Boost Your Content in The Facebook Newsfeed
For something a little different...this podcast was origianlly recorded as a 'Scope on the Periscope platform, so you'll hear references to the audience and Periscope specific terms...let's see how this goes.
5 Tips To Help You Trick Facebook's Algorithm
Facebook, as a publicly traded company has a responsibility to earn money for it's investors, not to give you what you want...views. A+B=C, if C then D. If D=T+L then, M. I have no idea what that means but I know it's a very basic algorithm. A mathematical equation or formula. The language of computer program functionality.
Facebook uses algorithms to determine exactly how your experience will be using the platform based on a multitude of variables, all designed to accumulate data to provide to advertisers to make money to please investors....plain and simple.
"...you mean very little to Facebook..." Most of us aren't paying Facebook for anything but we are happy to use their infrastructure to post our messages, thoughts, pictures, videos,...you know, content. For a page, this means you mean very little to Facebook unless you are 'paying to play'. But, fewer and fewer people are actually seeing that content, even if it is awesome.
How do you get around this algorithm problem and trick Facebook into pushing your content without paying?
You play within the rules of the algorithm for your own benefit. You understand how the algorithm works and you manipulate it. Here's how.
1) Pictures Facebook loves pictures. Make pictures part of your content. Make the pictures good so that they get attention.
2) Videos Facebook after allowing native video has seen a dramatic rise in video use and views. Post videos on a regular basis...even if they aren't yours but make sure they are videos people will view.
3) Interaction / Engagement Make sure you reply to people who comment on your content. Like their comments (if appropriate) and reply, even if it's to just say "Thanks".
4) Share Great Content If someone else has produced great content that is popular, share it with your audience AND make sure to include where the information came from.
5) Keep Eyes On Your Content Think long, sticky content. Facebook is now rewarding content that keep eyes on it longer. With your picture, video, shared content, be willing to write "War and Peace". Write a long post that will keep eyes on your content. Just look at what Facebook had to say on one of their own recent blog posts about this:
"For example, you may scroll quickly through your News Feed and like a photo of your friend’s graduation, followed by sharing a funny post from your sister. You keep scrolling and happen upon a post your cousin shared detailing everything she did and saw on her recent trip. Her post even includes a photo.
You spend time reading her post and the interesting discussion about the best places to eat that had broken out in the comments on this post, but you don’t feel inclined to like or comment on it yourself. Based on the fact that you didn’t scroll straight past this post and it was on the screen for more time than other posts that were in your News Feed, we infer that it was something you found interesting and we may start to surface more posts like that higher up in your News Feed in the future."
Adding into the end of tips number five....if you have made it this far, you now see what it means to have a long, sticky post. Even if you don't "like" the post or comment or share it, Facebook will reward this page because your eyes stayed here a lot longer so Facebook knows, there was something to it.
Jul 23, 2015
PTP 38: Why you need to follow the police on social media!
Need? Do you really need to follow the police on social media? Very simply put, yes you do. You need to follow your local city police, county police and state police.
Some of you may be thinking that, “Tim, I already abide by the laws, I’m a good citizen, why do I need to follow the police? ” Well that’s a great question and the best answer I have is because you are exactly who they need to follow them. That’s right, the police need you to follow them.
Your name is John or Jane. You’re married in your mid thirties. You have 2 children, commute everyday to work in an office, enjoy dinner with your family playing with your kids after eating and on the weekends you do your shopping, get your kids to their activities, catch up with friends and don’t give a second thought to your personal safety.
You are the perfect follower for the police. You see, you make up the vast majority of the tax base of any given community. You rarely require the services of your police and chances are the only contact you have had with them is though a traffic stop or because of that ‘stupid thing you did as a teenager’.
The police need you because you are their secret weapon. You want to know that when you are at work your home is protected. You want to know that you will be safe travelling to and from your office and that while you are there you won’t become the victim of a crime. You want to know that there won’t be any bad people trying to talk to our children in real life or online.
You want to know that the police are there for you, but you never want to need them. Your police department also wants life to be exactly like that. But because of life isn’t just that “Mayberry” you need to follow your police on social media.
The police are holders of vast information and they want to share that information with you because they know something else about you. You will share that information with your friends and family because it will make them safer and protect them from the same things that you are protected from.
The police will share crime prevention information. Things that most of us take for granted like why the bushes in front of our windows should be the kinds with thorns on them or what that little mirror on the bank machine is actually for.
Some police officers will try to inspire young children with creativity and showing them there is more to life than they sometimes see or take them on a camping trip to get them out of the concrete walls that are sometimes their only existence.
They will let you know about crashes and traffic disruptions to ease your commute and the local weather so you know how to dress for the day. The police will warn you about the bad guys and girls that could cause you harm and the ways they will do it, like when you aren’t paying attention on the subway and you find yourself the victim of a smart phone theft.
A great police department on social media will tell you that there are three things needed for a crime to occur:
§ A victim
§ An opportunity
§ A criminal
They will show you how to insulate yourself from becoming a victim and how to remove yourself from the opportunity equation and how to avoid the criminal.
When active crime is happening, you know you can turn to your police for the facts and the information that is credible because they don’t work in speculation or innuendo. Your police aren’t on a timeline for keeping viewers on their channel so they don’t start massive fishing expeditions for the next great rumour.
Is there a criminal in your midst or a new type of crime that is looking for fresh victims? Your police will be providing that information to help make you safer.
Here is one of the best reasons that you should be following your police. They actually want to talk to you! They want to know what concerns you. They want to know what areas of your town you won’t go to after dark. They want to know what you believe they could do better to serve your community. Reach out and say “Hello” to your police department and there is a really good chance they will say hello back.
Need a laugh? There are police departments that specialize in adding humor to the social stream because they know the world can be a pretty depressing place some days and everyone could use a little laugh from time to time and they like to show their lighter side…
To give you the best reason to follow your local police, I have to go back 185 years to the birth of modern policing and the man who put in place the rules that still exist today. Sir Robert Peel is the father of modern policing and in 1829 he developed the Peels Principals of Policing.
One of those principles, the seventh, states, “… the police are the public and that the public are the police…” In other words, we all need to be there for each other. The police are members of the public and while they will come to our aid, we must also come to theirs and also to one another. If following, liking, retweeting, subscribing and sharing their information is the best we can do then we should all do it.
Ever think what your town would be like without crime? Imagine a place where tax dollars can be directed at social programs, school lunch and breakfast programs, senior care programs because as a community you insulated yourself so well against crime and made such a strong stance against criminals that the purpose of the police was just to maintain order and give advice as opposed to chasing the bad people around and burdening the courts! Sure, that’s a bit of a pipe-dream, but where would we be today if the dreamers of yesterday didn’t succeed.
Search the name of your police department, go to their website and look for their social icons so that you can help your city, your community and yes, even yourself be a little safer, more aware, educated and sometimes even entertained.
If your police aren’t everything I’ve described, let me know. I’ll reach out to them for you.
Jul 17, 2015
Ep 38: Officer Chris Rasmussen of the Redwood City Police Department
Chris Rasmussen has been a police officer for 20 years and works with the Redwood City Police Department.
He is a devoted family man, community member and all around great guy. I've been following Chris for many years and consider him one of the "OGs" of law enforcment's social media use.
Redwood City has a diverse population but the greatest population base there speaks SPanish so it only seemed logical to Chris that they should establish a Spanish Police presence with their social media efforts.
Chris is repsonsible for the creation and implementation of his departments social strategy and is the primary point for dissemination, monitoring and engagement...and he is also a front line officer...kind of takes away the excuse for no time.
You can't argue that great use of social media for your agency (business) is both an art form and a science. Chances are you want to increase your voice in the social space and understanding how to use both artistic creativity combined with science will improve your ability to be shared.
1) Quote or ReTweet: I have become a huge fan of the Quote feature especially in those instances that I want to add my thoughts about why I'm sharing the information.
2) If You Don't Ask, You Don't Get: Be willing to ask your audience to retweet you. While "Please RT" is good, actually spelling it out is even better, "Please RETWEET."
3) Make it Valuable: While some tweets can be 'just for fun' or 'just because', nothing is as important to sharing as the actual content you put out. Put out great content that is value based on your audience needs and you'll see more shares.
4) What's In A Number: If your tweet has a number in it, use the numerical value instead of the long version. Using a number shows an increase of 17% in retweets, not seventeen percent.
5) Think About News and Instructions: Everyone wants to be on the front edge of sharing great information that is relevant or helpful to others. The most popular things people want to share are news, instructional information, entertainment, opinions and products.
6) Timing: If your audience is most active online at 2:00pm on a Saturday, that would be a great time to put out your content for maximum shares. Commuter times, weekends, lunch time are all considerations to help you make your best time. Your own analytics will tell you as well if you're paying attention.
7) Picture This: Adding pictures to your tweets can dramatically increase the retweets. Pictures also can tell your story for you leaving you with less typing to get your thoughts across.
8) Hashtags: Like pictures, good hashtags can slice your character count. They can act like chapters in a book explaining the content without using a lot of words. Be careful on how many you use. 2-3 maximum per tweet. Going beyond that can make your tweet look like spam.
9) Link It: Using link in your tweet has shown positive retweets and better awareness of what you are trying to message. Placement matters here as well. Links that are between 75 and 90 percent of the way into a tweet increases their purpose.
10) Be a Retweeter: One of the cornerstones of social interaction is 'returning the favor'. Want to get retweets? Retweet others AND GIVE CREDIT. When you see other people's great information share it, but make sure you include that person in your tweet as a "@ via", "@mention" or just an organic retweet itself.
Jul 16, 2015
PTP 36: Just because you have rights, doesn't mean you should exercise them.
Policies, procedures, guidelines and training all attempt to help and guide a law enforcement officer's decision-making and set the boundaries for what should and shouldn't be done. But, is that enough?
Police are to be neutral and leave their opinions at the door when they walk out on the street to enforce laws and protect the public. All too often lately we are seeing that the opinions expressed while off-duty can easily carry over into their on-duty existence.
Agencies are struggling with the idea of protecting an individuals right to freedom of speech while balancing that freedom with protecting the reputation of the department, or more importantly the reputation and effectiveness of the officer.
It is very easy to get emotionally charged up and try to express what you are feeling on the playground of social media but that expression can cost you.
Officers are getting investigated and disciplined for expressing their thoughts in their private lives which may never be shown or expressed while working. You may be incredible at dividing your personal feelings from your work obligations and never do anything wrong, but one post, like, share on social can be used against you in your profession, rightly or wrong...that's reality.
The BEST way to protect yourself is just to refrain from making a post that will bring your integrity, reputation and professionalism into question.
Chief Billy Grogan has been a fan, user and teacher of social media for law enforcement as long as he has been the Chief. In fact, he is the @LESMChief on Twitter!
Chief Grogan knew from the time that Dunwoody Georgia Police came into existence, social and digital media would play a role in how they would engage with their community, build relationships and foster an environment that allowed a trusting relationship to grow.
In the beginning it was only Chief Grogan at the controls of the Dunwoody PD presence, but with your executive supporting the medium, it didn't take long for the agency to put more and more people into place to carry the voice of the agency.
Chief Grogan has complied all he has learned into the pages of a brand new book,
Chief Grogan has put some considerable thought into this book. Tips, tricks, tools, policy, examples...every page has information that has the most important element you would want...useable content!
Instagram is the social media platform that out performs every other platform in terms of pure engagement.
The Basics – Point and Shoot
Fill Out Your “Bio” Section
Make sure your bio is complete. Take the time to fill it out correctly. You really want people to know who you are and what you’ll be sharing.
Learn How to Take Great Pictures on Your Phone
The mobile nature of your smart phone combined with Instagram is the perfect pairing for an awesome presence, but you have to take great pictures to start. Learn about the settings in your smart phone. Most high end smart phones now have some pretty amazing options that can compete with a decent DSLR, but it really is still just a camera on a phone…it will never be as good as a full blown camera. (See filters for more on this.)
Get the most out of your DSLR
Share your DSLR photos with your mobile device. New cameras have WiFi cards that make this process seamless and transfer your pictures directly to your phone. Get in the habit of taking pictures continually and loading them to a file that can be accessed through your phone for easy posting at a later time.
The five best pictures I have shared on Instagram have been scenery pictures. Sunsets, blue skies, a stream and a spider’s web rocked the likes and comments. While they may have nothing to do with policing, people like to see great scenery shots so give them your best once a week.
If you like it then you better put a filter on it.
Instagram offers awesome filtering capabilities. Experiment with them. Even though some appear the same, there are subtle similarities that you can have a lot of fun with. Not every picture looks great with the same filters so play with them.
The other toys
Blur, contrast, sharpness, tilt, warmth…so many choices to play with that can have a dramatic impact on your pictures. Experiment…you’ll be amazed with what you can do to a normal picture to turn it into an art piece.
Intermediate – Start thinking beyond immediacy and ‘build’ a picture using tools for editing photos.
Brand your pictures.
Every picture should be branded with something that says ‘you’. Add at the very least your Twitter ID on the picture and keep it in the same place every time.
Add quotes, sayings, memes.
Have a picture of a police officer and a member of the public shaking hands, hugging, high-5’ing? Add Peel’s quote, “The public are the police, the police are the public” to it. Working together
Memes tend to get a lot of traction on Instagram, so take advantage of this type of viral-style image by creating your own graphic and text combinations. Use the Meme Generator website to research current meme trends, as well as make your own to share.
Experiment With Video Clips
Use the video capabilities. You can tell a lot with those 15 available seconds if you do it right. Every week, do a 15 second safety video.
Give a “Behind the Scenes” Look
Show your followers an inside look of policing. Things that we take for granted, the public might really like. A locker room, a roll call (parade) shot, the radio, fingerprint tools (livescan / old ink blotter),
If you like using hashtags, then Instagram is for you. Instagram allows up to 30 per image so think of all the hashtags you can add to your art. You want to build an audience so think about what your fans talk about and also what other police interests are. Here’s a list:
Pro Tip: use two hashtags in your image description then post it. Then be the first to comment on your picture using all other relevant and useful hashtags. I love using the desktop for this multiple hashtags tactic.
Share your Instagram Pics on other platforms
Don’t limit your Instagram pictures to Instagram. Post your Instagram links to Facebook, Twitter and any other social media service you use in order to grow your user base and provide followers on other networks with valuable content. Instagram allows for cross populations, but be careful doing this. Once you have filtered and touched up your photos and they are perfect, then take the time to add that photo natively to the other platforms.
Focus on Community
Build a following through your Instagram account. You want your following to feel like a community around you so build it with that in mind. Give your followers a ‘name’ and refer to them collectively in posts.
Create an Instagram contest
Contests are great for getting people involved and bringing attention to your program. Have a contest where your audience sends you great Instagram worthy pics around a theme, “people and the police” or caption this photo are some great ideas for you to try out.
If someone comments on your pics, thank them. If someone asks a question, answer them. Go through your followers and comment on their pics, like their art. Show you are part of their community as well.
If a picture can tell a story, think what a progression of pictures can tell. Create a hashtag around a specific event or a title for a series of pictures and tells story using the pictures. Think of a recruit class…follow them along through their training with a few weekly pictures of their activities from first class to graduation.
Collage your pictures
If you are at an event share lots of pictures from that one event using a third party app to collage the pictures.
So many of us started out our working life by sitting at the side of a road, at the end of our driveway with a sign that read, "Lemonade." It's almost a childhood rite of passage to try and earn some extra money by selling lemonade, kool-aid or cold water on a hot day.
I can't tell you how many times while riding my police motor or driving the squad that I would stop at a lemonade stand and buy a glass and talk with kids and parents alike...brings back sweet memories of happy kids, appreciative parents and a kind of interaction that went unnoticed but never unappreciated.
Sgt. Ben Becchetti + Officer Dave Pecoraro of the Palo Alto Police Department know that exact feeling and they shared their love of community building through taking the time to chug back some lemonade, sharing a laugh with kids, letting them see the inside of a police car and learning more about serving and protecting with Lieutenant Zach Perron.
Lt Perron got to thinking and saw a great opportunity to get more of the Palo Alto Police involved with this form of community outreach and invited the public to let them know where road side stands were so that officers could indulge on a hot summer day.
The feedback from the community has been amazing and the initiative is spreading across the country. This once unseen form of community building now can now be seen through the use of social media.
#CopsLoveLemonadeStands is being embraced by police officers and agencies because of how simple it is to take part in and how much of a positive impact it has in their communities.
How much good will is being created with communities by a simple act like this? What kind of price tag can you put on leaving a lasting, good and positive memory in the mind of our youth?
Get out there and join this movement...who knows, in the winter we can swing back for a visit becasue, #CopsLoveHotCocoa
How would you like to get 1.2 MILLION Facebook likes, in 48 HOURS???
Nick Whitney, owner of Tread Armament and Weaponry put out a challenge to help equip Tank, a Washington Utah police K9 in training, with body armor if Tank could get 1 million likes in one year.
Well, Tank got the 1 million likes but it only took 48 hours!!
That got my attention and I had to talk to Nick about his offer and why he put it out there with Vesting America's Police K-9s, Tank and Tread Armament.
Nick is a down to earth business owner who just wants to give back and it was great talking to him about his efforts.
There was a bonus in all of this that Tread Armament and Weaponry is a huge police supporter and provides equipment for both law enforcement and the general public.
Please visit all of those involved in this great effort to get one of our K9's equipped with potentially life saving gear...did I say one? My mistake...a side part of the campaign was the establishment of a "Go Fund Me" initiative that has raised enough money (at the time of recording) to outfit 11 K9s!!!
Public Information Officers from across the country gathered in Arlington, Texas for the International Association of Chiefs of Police Mid-Year Public Information Officers Conference hosted by the Arlington and Fort Worth Police Department's.
It was a great three days of learning, teaching and networking with like minded people that are all committed to advancing the ability of police agencies to build relationships, trust and transparency within their communities.
In this episode I recap what went on and some of the major take-aways that I had.
Jul 02, 2015
Ep 33: Online safety advice to help you avoid being hacked.
About a week ago, online superstar, celebrity, marketing maven, fitness expert and tribe builder Chalene Johnson got the surprise of her life...she got hacked!
Chalene wasn't the target of the hack because she is famous, a celebrity or wealthy...she was hacked because she was an accessible target like thousands of others that become victims on a daily basis.
There are always three elements needed for crime to happen.
The goal of crime prevention is to remove any one of those elements and when you do, you will remove the crime. That is exactly what this episode and show notes are about...crime prevention.
The more educated you become, the less likely you will be a victim. The more you insulate yourself, the more you remove the opportunity. Chalene wants this story shared so that other's don't also become victims.
Here are my top 10 tips to help insulate yourself and avoid, or at least make it a lot harder, to be a victim. The time in the podcast is listed when I talk about these points specifically so you can jump right there.
5) 2 FACTOR AUTHENTICATION / TWO STEP AUTHORIZATION: 9:45
6) LOCATION SETTINGS: 13:18
7) DON’T US APPS FOR LOGINS: 13:51
8) CREATE A DEDICATED SOCIAL EMAIL ADDRESS: 14:46
9) DEDICATED CREDIT CARD: 15:55
10) STOP PLAYING GAMES: 16:26
In Episode 6 of The Police Podcast, I spoke to Los Angeles County Sherrifs Deputy, Tony Moore who is a cyber safety expert. Hear what he had to say about cyber safety and the advice he gave by listening to that episode as well.
Deputy Moore spends some time focusing on Facebook...which we all know has some serious privacy issues.
It didn't take long to see a few tweets and turn my office into an information centre for streams on Facebook, Twitter, Periscope and Instagram.
As the day wore on and it went from breaking information to re-caps, CNN personality Fredricka Whitfield decided a good way to describe Boulware was as, "...courageous and brave..."
As I said on Twitter, could you imagine what CNN would do if a police department said something like that? They would have live reporters out front of the department interviewing everyone they could who hated the police demanding the police department be shut down, investigated by the DOJ and all members charged for crimes against humanity.
But now, 36 hours later, nothing from CNN and an apparent, I "mis-spoke" from the reporter.
Here's the clip just in case anyone thinks that her words are taken out of context.
But let's never forget, she has a right to say those words and every police officer worth their weight in gold will protect that right even if they don't agree with her.
Thank you police, everywhere.
UPDATE: June 14 2015...
Ms Whitfield and CNN agree that this is an appropriate apology. I think it's an even greater insult to be so flippant and arrogant. What are your thougts?
Mike Russell has been a mainstay as the face of the Victoria Police Department in British Columbia, Canada for a few years now. He is well known within both the policing community and also the everyday people community.
Mike is also known online as "Community Mike" because of his committment to building communities and being part of the greater good.
From his website you learn everything there is to know about Mike in the first line,
"I connect communities. How can I help you?
I'm Mike, a community advocate, social media strategist, digitial media innovator, community collaborator, professional communicator, father of four and husband to an amazing woman.
I've worked in communities in BC and Alberta engaging residents in community-driven solutions to complicated problems. Using social media, digital resources, engagement strategies, and lots of coffee, our innovative solutions have been replicated and studied across North America.
From #VicPDHelps, Canada's first twitter crime reporting to the first Canadian interactive police app 'mobileVicPD' and using Pinterest to return recovered stolen property, innovation and collaboration are key tenets of our work.
I am an advocate of online security and privacy and have trained and presented on open source investigations, internet security and the implications of information sharing in our digital environment.
The successful parterships I develop, lead to great collaborations between community, police, government, social agencies and the business community, with the end goal of creating a caring, safe community for all.
I am a passionate volunteer and advocate, having volunteered thousands of hours with charities throughout Edmonton and Victoria and am passionate about giving back to the communities I love.
Robert Tornabene is an active sworn police officer from the Greater Chicago area. He has taken what he has learned in policing and helps police officers and the community become safer and better prepared in the social age.
Robert has experience as a school resource officer, gang officer, public information officer and front line patrolman and supervisor that have all leant themselves to helping him establish Gate America, a training resource for the betterment of our communities.
Robert was having a conversation on Twitter the other morning with a couple of people and the issue at hand was how posting information to social media regarding active situations with police activity could jeopardize the safety of not just the community but the public at large as well.
Robert was inspired by the conversation and took to his blog to write about it.
Mark Economou is the Public Information Officer of the Boca Raton Police Department which is situated on the Atlantic Coast of the great state of Florida.
Made famous by Seinfeld, Mark is quick to point out that it's not just all old people eating at 4pm and living in retirement villages...Boca is much more than that and is one of the fastest growing parts of Florida.
Mark is a transplant from the New England area and is a die-hard Red Sox, Bruins, Celtics and Patriots fan who is still trying to find ways to defend Tom Brady!!!
The Boca Police Department is one of the original law enforcement social media agencies and even after 6 years in the social space, they are still keeping ahead of the curve through innovation and the use of new technology as it emerges.
Led by Chief Dan Alexander, the Boca Police have embraced community engagement and outreach particularly through the use of video, building campaigns around the "Kindergarten Cops".
You can learn more about the Boca Raton Police by following them on social media and visiting their website.
Nick Selby co-founded StreetCred Software, which is a software-as-a-service offering created by police officers who understand how police officers use information, data and leads. StreetCred helps law enforcement agencies manage their arrest warrants, eliminate warrant backlogs and improve efficiency while increasing officer safety. Nick also serves part-time as an investigator for the Midlothian (TX) Police Department, focused on organized retail and cyber crime, and volunteers as a reserve officer at another DFW-area police agency.
Nick is co-author of Blackhatonomics: the Economics of Cybercrime (Syngress, 2012) and technical editor of Investigating Internet Crimes (Syngress, 2013). He co-founded the enterprise security practice at analyst firm The 451 Group.
Nick consulted hundreds of venture-backed startups on understanding their competitive landscape, on product development and feature enhancements, user interface and security. He has consulted US and European governments, more than 80 investment banks, more than 20 venture capital firms. From 2006-2011, he served on the faculty of IANS Research. Since 2008 he's focused on law enforcement intelligence.
Nick speaks regularly at conferences and events such as Code for America Summit, The RSA Conference, BSides, IACA, SecTOR, NOBLE, SMILE, IANS, Security Standard, CXO Interchange and SANS WhatWorks.
Based in Eastern Europe and Europe from 1990 to 2004, Nick has spent more than two decades immersed in emerging technologies, including open source and wireless technologies, and software piracy. An IFR pilot, Nick published pilot resource Flyguides from 2001-2005.
Specialties: Law enforcement technology, intelligence, intelligence operations, joint operations, data leakage, data loss, log management, vulnerability assessment, change and configuration management, security, anti-fraud, anti-money-laundering
Chief Devon Clunis is committed to youth and his community, which shows through as we talk about policing and change.
Chief Devon Clunis began his career with the Winnipeg Police Service in 1987 and has served in major areas of the organization including Uniform Patrol, Traffic, Plainclothes Investigation, Community Relations, Organizational Development & Support, and Duty Office (city-wide operational command), as well as a number of administrative leadership roles.
Chief Clunis is an avid community volunteer and has helped to raise over $1 000 000.00 on behalf of the Children’s Wish Foundation of Manitoba. He was appointed police chaplain in 1998 and has provided support to his members in that capacity, as well as providing support to members of New York City Police Department in the aftermath of the attack on the World Trade Center. The Winnipeg Police Service formally recognized his excellence in policing and community work by awarding him the James Toal Award of Excellence in 2002.
Chief Clunis was promoted to Patrol Sergeant in 2002, Sergeant in 2004, Inspector in 2007, Superintendent in 2010, and appointed Chief of Police October 2012.
In addition to his leadership and management skills, Chief Clunis has overseen the development of an in-house leadership development program for Service members. He is a well- respected leader who believes the future of our city hinges on the creation of a culture of safety for all citizens and is honored to help lead in this area.
Devon is married to his wife Pearlene and has two daughters Taylene and Atira.
Early in the episode Chief Clunis gave his thoughts on having an informed community, "I think it’s important we educate the public, that we have a very informed public. Regarding police practices, procedures and why maybe we can’t tell you. I think when we have a public that is more informed, more engaged; when we have to make those difficult decisions, they will understand."
Later the Chief had this to say about being good to each other, "A candle loses nothing by lighting another candle."
Here is the link to the information piece Chief Clunis wrote about telling his community why the police can't always tell you everything:
Today's point to ponder on The Police Podcast is brought to you by:
This is a pretty hallowed week for law enforcement. May 15th is the Peace Officers Memorial Day which makes the Police Week and Why I wear the badge is an initiative created by the International Association of Chiefs of Police to recognize and celebrate our heroes in blue.
Organizations that help out with Police Week, the Memorial and families:
One of the most talked about events to come out of the Baltimore riots so far has been the mom who saw her son on TV and went down to where he was and smacked him around a little then got him out of the area.
After she was identified and had her opportunity to tell her side of the stroy she was quoted as saying, "That's my only son and at the end of the day I don't want him to be a Freddie Gray,".
When the video was shared around the world, a common caption or opinion was she should be seen as the "Mom of the Year."
Really? Mom of the year?
I think we all got a little notalgic over seeing her smack her kid a little bit but to call her the mom of the year is an incredible insult to every mom out there who wasn't worried about her son being on the from t lines of a riot hurling rocks at police becuase their children didn't put themselves in harms way.
The Arlington, Texas Police Department has developed a reputation for brining high quality, relevant content to the 4th largest urban setting in America and a big part of the great work being done in the social space is the dynamic duo of Lieutenant Cook and Officer McDonnell.
Zhivonni McDonnell is a subject matter expert in the field of social media for law enforcement and media relations for public safety. As a sworn police officer for the Arlington Police Department, she oversees the department’s social media platforms and citizen engagement efforts. Officer McDonnell has pioneered the way for APD to be considered one of the most successful agencies in the world when it comes to connecting with citizens through social media. While serving as the social media coordinator, the department has been awarded the Most Innovative Use of Social Media for three consecutive years (2012, 2013, & 2014) by the Texas Center for Digital Government.
Lt. Christopher Cook is an award-winning speaker and recognized leader in media relations and social media management. Lt. Cook has an M.A. in Criminology & Criminal Justice from the University of Texas. He is a 2012 graduate of the Bill Blackwood Law Enforcement Management Institute of Texas Leadership Command College.
One of my favorite things about APD is their use of video.
Chris and ZhiZhi have committed themselves and the APD to being connected with their community and delivering the best posible program they can. They have always been available to help other agencies develop their programs and become better. Presenting at many conferences and training sessions, the dynamic duo prides themselves n improving others which is a big part of why the Arlington Police will be hosting the IACP Mid-Year Confernece... http://www.theiacp.org/PIOMidYear
Yesterday the Philadelphia Police Department released a new recruiting video that was like nothing we have ever seen in the way of a recruiting video before.
Outside of the box is one way to describe it...memorable is another. Unique? No question. Some purists will be up in arms while those that live in the new digital communication age will see it in an entirely different light. To be honest, neither view will be wrong on the surface...some depth will be required.
Ever wonder what some of the legal concerns you should be considering with the use of live streaming platforms such as Periscope and Meerkat are? Kerry O'Shea Gorgone sure has, and she shares her knowledge with us about those and a while lot more!
Kerry frequently speaks on topics relating to marketing and social media law, including intellectual property, disclosure requirements for brands and bloggers, and contest regulations. She offers practical, entertaining tips for avoiding the legal pitfalls that impact marketing and communication professionals.
Previously, she taught New Media Marketing for the Internet Marketing Master of Science Program at Full Sail University in Florida, and taught undergraduate courses in marketing law and business law at Bentley University.
When she was a university professor, Kerry consistently made Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter, and was also included on the MBAPrograms.org list of the Top 50 Business School Professors on Twitter.
Kerry is also a movie buff, a Joss Whedon fan, and a chocolate enthusiast.
This episode of The Police Podcast is brought to you by:
Today we catch up with Lieutenant Andy Green of the Lima, Ohio Police Department.
Andy has extensive experience in the world of law enforcement social media having brought Lima PD into the social media sphere along with teaching other law enforcement agencies the ins and outs of the tools.
He can truly be considered one of the early adopters of social media in getting into the use of Facebook in it's early days and then while on a deployment in Afghanistan, he realized the power of the tools for communicating on behalf of law enforcement.
When he returned to US, he set his sights on making a voice for the Lima PD to connect with their community.
John A. Bertetto is a sworn member of the Chicago Police Department. His current areas of study and work include criminal street gangs, social network analysis, and asymmetric threat mitigation. He is the author of Counter-Gang Strategy: Adapted COIN in Policing Criminal Street Gangs, Countering Criminal Street Gangs: Lessons from the Counterinsurgent Battlespace, Designing Law Enforcement: Adaptive Strategies for the Complex Environment, and Toward a Police Ethos: Defining Our Values as a Call to Action. Officer Bertetto’s most recent research article “Reducing Gang Violence through Network Influence Based Targeting of Social Programs” has been accepted to the Industry & Government Track of the 2014 Knowledge Discovery and Data Mining (KDD) annual conference, a conference with a 20% acceptance rate.
Officer Bertetto has worked street patrol, organized crime, and research and development assignments. His applied research projects have led to collaborative partnerships with students and faculty at USMA West Point, George Mason University, and the University of Maryland. He is one of the primary designers and the law enforcement SME behind the GANG social network analysis software, which has been featured in Popular Science, Governing, and on MIT’s technology blog, as well as profiled on ABC and BBC news.
Officer Bertetto holds a Master of Science degree from Western Illinois University and a Master of Business Administration degree from St. Xavier University.
John is one of those coppers that doesn't just see policing as a job with set hours or responsibilities, but he likes to go the extra mile to see a better community and a smarter police agency through educating officers.
This is highly evident by not only his writing, which can be found at https://www.scribd.com/john_bertetto#, but also with a very heart touching story that he shares with our listeners about the death of a yong man and the lasting impact his mother made on John when he met her.
That meeting gave way to the #DriveForDemario. A push to get a school transport vehicle to help ensure that kids aren't killed trying to get to or from extra-curricular activities at their schools, as is what happened to Demario.
In an ongoing battle to elicit attention for our social, digital and real lives in this attention deficit society we find ourselves being surrounded by more and more apps and platforms that allow us to deliver live streaming content trhough many mediums, but most notably now using Periscope and Meerkat.
Today on the podcast I discuss tips, strategies and cautions about choosing to use these platforms.
I also introduce a new sponsor to our audience which is an excellent partner for the podcast...
Stewart Reynolds is best known online as the one and only Brittlestar! He gained notoriety through his cutting edge development of his presence on Vine, but there is way more to Brittlestar than just Vine as we find out in this episode.
Brittlestar is Stewart JW Reynolds.
Based in Stratford, Ontario, Canada, he has established a worldwide following thanks to his books, music and videos.
“I used to want to be a coroner because I loved the TV show, Quincy M.E.. I quickly realized that being a coroner did not guarantee you your own TV show, so I changed direction.”
He’s happily married to a beautiful woman well out of his league and has two talented sons that have both enjoyed more chart success than he has (he’s more proud than bitter about that).
You may know Brittlestar from Vine. Millions of people have enjoyed his vines on the app and other social media and best of the web sites. His Vines have received over 145 million loops!
Brittlestar is also an author of the Shortcuts Book Series and he is also a musician having written, recorded and produced songs that have been heard on American Top 40, MTV’s Real World, Kim Kardashian’s The Spin Crowd and radio stations around the world.
Brittlestar share’s some of his success on know how on his creative secrets behind making videos that get plays from around the world and how you can use them to your advantage as well!
Although we never discussed it, Stewart is available to assist you and your online presence with creating Vine’s for your agency or speaking at your conferences.
Reach out to him via his website.
From Stewarts Site:
Top 5 Tips for Vine Success
Keep it simple Initially, 6 seconds seems like a very short amount of time but once you start working in Vine you realize that there is a tremendous amount you can fit in that time frame. At that point you need to back away from iphone and remember what your core message/concept was to begin with and stick with that. ~
Relatable rules/Show people themselves Some of the most successful Vines are the ones who show the viewer a version of themselves or a familiar experience. Those Vines get shared a lot. It doesn’t have to be realistically portrayed but it should show the viewer something that makes them say “I know this feeling!” ~
Know your audience If you have an idea for a Vine, ask yourself who you think would appreciate it… and make sure it would make sense to them. Though the majority of Vine’s audience is young adults (teens to early twenties), there is a huge number of other demographics on the app that are desperate for content that speaks to them. That said, the younger the target audience, the more visible the engagement (Likes/Revines). ~
Let the camera tell at least part of the story If there is a prop, person or action that is integral to your Vine’s concept, use the camera to make sure it is seen. Don’t be afraid to move the camera from establishing shot to close-up and back again if it will help you tell your story. ~
Have fun! No one wants to watch someone forcing themselves to ‘do it for the vine’. Have fun making Vines! Be creative. Test what works and what doesn’t with your audience. Vine is an amazing creative outlet that can be used by individuals and businesses alike to spread happiness worldwide.
Mar 31, 2015
Ep 20: St.Louis County Police Departments social media manager, Vera Culley.
This episode of The Police Podcast is brought to you by:
The St.Louis County Police Department became famous for being the police agency responsible for the investigation and communications for the Michael Brown shooting investigation.
Although St.Louis County PD had nothing to do with the event, as the largest agency in the immediate area, they provide their professional investigative and communications services for agencies whose own resources don't allow for the required response.
The SLCPD communications team was comprised of one man, Sergeant Brian Schellman who was responsible for trying to meet the demands of the insatiable appetites of not only the main stream media, but the social media channels as well.
In the aftermath of the #Ferguson events, the St.Louis County Police Department hired Vera Culley in November to join the communications team and focus on the benefits and demands of a robust social media program for the department to compliment the media relations role and the front line officers.
Vera came from the mainstream media in St.Louis and also grew up in East St.Louis and has lived in the area her entire life. Vera brings with her the experience personally and professionally to add a great level of depth and perspective in the online voice for SLCPD.
It was my pleasure to have Vera as my first live guest interview on The Police Podcast as I travelled to the St.Louis County and Municipal Police Training Academy to talk social and digital media with several departments there.
Vera has an incredible passion and spirit. She truly wants to bring the message of a great profession to the communities of St.Louis County and build relationships with those communities to help establish an environment of trust and understanding.
You can follow along with the St.Louis County Police and Vera online here:
Today I talk about two items that have been in the news recently that can lead to a better Twitter experience for everyone.
Item 1: Twitter Harassment
Twitter announced recently on it's blog that it making a much needed addition to the process of reporting harassment. Twitter will now offer a document containing the information of reported tweets of threats and harassment directly to the reportee that can be given to police for investigative purposes.
For anyone that has ever gone through the process of trying to report this type of situation, there is an onus on you to document the information which can be onerous to say the least.
Now, with the click of an option, Twitter will email you your report that can be given to police!
To start the process, all you have to do is report the offending tweet (screen shot) of the reporting function:
The team at The Canadian Safe Schools Network have taken a very popular comedy piece by Jimmy Kimmel and added a serious twist. Instead of celebrities reading mean tweets from their audience, kids are reading mean tweets from their haters.
The concept follows right along the Kimmel model and then the laugh track quiets and you get a punch in the gut when it dawns on you that this in no laughing matter and this is what many kids actually endure on a daily basis.
First I talk about it, then I call out parents to take some responsibility for the darling little abusers. Oh, you're a parent and you don't know your teenager is a bully? There's no excuse for that other than you are a disconnected parent that doesn't want to know what's going on in their kids lives. (Yeah that's harsh, but "I didn't know" in a situation like this is not an excuse that holds any wieght with me.)
I have to give a shout out to my girl Romina Oliverio (@RominaOliverio on Twitter) who asked if this would make for a good topic for the podcast. Oh yeah it is!! This is great information. Thanks Romina.
You can reach out for more information to Julie, Bernice or Romina.
Taking video and pictures of police doing their jobs can get you into hot water and for police telling the public and the media that they can't take video or picutres of you can get you into hotter water.
So where is the happy medium?
For the public, Texas may just be onto something announcing legislation that would make it illegal to take video or pictures of police if you are within 25 feet of them (100 feet if you are armed).
Ther eare some exceptions to this, FCC licensed professionals, etc, and while this may seem like a heavy restriction, it is actually a pretty good idea for everyon'es safety.
It may even make you a more preofessional citizen journalist because you may just be getting a better image.
I get that people want and that a real change needs to happen in the City of Ferguson, Missouri, but shooting two police officers will do nothing to allow change to happen. In fact...it may make matters worse.
There are many people who look at what has happened in Ferguson since Michael Brown was shot and believe that much of the violence, desruction and rioting was nothing more than an excuse to act in a lawless manner and take advantage of an opportunity.
Then the 2 Department of Justice reports came out and many people thought, "Hold on...there was a corrupt judiciary, a corrupt town and a corrupt police command." Moderate conservatives started to recognize that real change was needed and a community truly did need healing.
The 2 officers are shot without justification...so much for getting support. I know people that have said, "The community deserves what they get."
I won't use some of the other words that were used, but to say empathy has been lost would be an understatement!
Now we wait for an investigation to end and arrests to be made...and we wait.
Hopefully the investigators have access to Geofeedia to grab as much infomation that is available as possible.
A crazy thing just happened. On January 21st I uploaded the very first episode of The Police Podcast: Episode 1: MotorCop joins The Police Podcast.
It wasn't the first time that I had ever tried my hand at podcasting. "Traffic Talk With The Traffic Cop" happened for 6 episodes back in 2009. It was fun, but I just wasn't ready for dedicating the time required to a podcast so I let it go.
Since that first episode we've recorded 16 full Episodes and 27 Point To Ponder 'timbits'. There has been steady growth and the downloads have continued to increase.
On the third day listed on iTunes, The Police Podcast became the top podcast in the Government and Organization category and climbed to number 42 overall on the iTunes library.
The only reason for that success was because of two things...the guests and the subscribers. For that, I say to you all, "Thank-you" from the bottom of my heart.
So what's the milestone?
Today The Police Podcast hit 10,000 downloads!
It's been guests like Randy Arsenault, Zach Perron, Dionne Waugh, Chris Hsiung, Chris Hurst and so many others from policing that have made this happen.
People like Chris Brogan, Scott Stratten, Scott Monty and Melissa Agnes that have rocked the show bringing their expertise with them from the world of communications, leadership and digital media have educated our audience.
I'm always looking for great people and stories to share with our audience.
If your agency has a program you'd like highlighted, a 'win' you want to talk about or you want to share what you are doing to build relationships and trust with your community, let me know and we can arrange letting our audience know about it.
There is no shortage of controversy over many of the most popular apps with kids today.
It doesn't matter if we're talking about YikYak, Kik, AfterSchool, Whisper or BurnBook, kids love using anonymous apps to spill their guts all over the place. Some of what they talk about is good. Some is harmless. Some is just downright disgusting and has no place in our society.
The truth is they are kids...they have no idea what they are doing or the ramifications that can happen and so many parents are mre than happy to put their head in the sand and hope for the best.
Parents have to talk to their kids about what is happening out there. The real world consequences and the things that can have an impact on their children's futures.
Mar 10, 2015
Episode 16: Jonathan Lucas, CEO of the app Burn Book
Today's episode is brough to you by our friends at Geofeedia...
Jonathan Cole Lucas is the young man that had an idea for an app and has seen that idea turn into reality launching the geo-based platform Burn Book.
Burn Book is based on anonymity and is gaining popularity with late teens and early 20 somethings. With the new popularity, also comes problems that only get amplified becasue of the anonymous appeal to a younger crowd.
Jonathan has a different idea for anonymity, "It can be something beautiful." and he isn't wrong. He sees a different kind of anonymous app and is trying to keep Burn Book fun without the problems associated to many of the other anonymous based platforms.
He even shut the app down for a time being to work out some of the issues that he didn't like developing in the system. You get the idea Jonathan is interested in providing a safe environment while at the same time protecting the 1st as much as he can to balance both.
Dionne Waugh cut her law enforcement social media chops in Richmond Virginia where she established a great program. Dionne was instrumental in organizing the Virginia Area Law Enforcement Social Media Working Group to help other agencies improve their voice and create a best practices treasure trove.
Opportunity knocked and Dionne opened the door in a new state hanging a winter parka in the Jefferson County Sheriffs Office where she is helping to build another very sucessful social media program.
Recently, to celebrate #ReadAcrossAmerica, members of the JeffCoSO grabbed some of their favorite books and let their community know, reading is cool.
Casie (pronounced KC) Shaminski and I met last year at an event in Florida and have stayed in touch online since. We've been to the same places at the same time but haven't run into each other usually realizing after, "Hey, you were there?"
Casie comes from a family of police and has first responder blood also having ties to the fire department as well. Like anyone with that kind of blood line, you know giving and caring are two traits that come naturally to her.
Her Dad was a Port Authority PD for NY/NJ for 21 years. He worked the '93 WTC Bombing & lost many friends in 9/11 as well. He has been a "founding" member of Team Live Out Loud (dedicated to KC's sister, Kellie's Memory).This is his THIRD year shaving his head BALD for the cause.
Casie's dad is inlvoved with raising money to fight cancer through research and treatment with the St.Bladricks Foundation. You raise funds for cancer and your pay back is to shave your head.
The St Baldricks Foundation doesn't just look to help any cancer...it is targetting child cancer. Kids that get cancer aren't contracting lifestyle cancer...they are just getting a raw deal on life and could use research dollars and money to help fund treatments specific to their unique needs.
Every day 43 children will be diagnosed with cancer and 1 in 5 will not win the battle.
Today I offer some simple and effective tips to help pop your Facebook presence. Proven tips that work and don't require you to stand on your head and jump up and down singing a happy tune to impress the Facebook alorithm gods.
Oh, and I also explain in plain english EXACTLY how the Facebook algorithm works so know you can master the newsfeed!
Mar 04, 2015
Episode 14: Chris Brogan, Entrepreneur, Author, Great guy!
Chris Brogan is one of the most recognized people in the world of marketing, entrepreneurs and digital media.
I had the fortune of meeting Chris several years ago and I have been a fan from the first time we ever spoke. He has an incredible down-to-earth manner about him and a genius mind that makes him easy to listen to and admire.
One of the first books I read when I got into this crazy world of social media and communications was Trust Agents that Chris co-wrote with Kulien Smith. It is still one of the best selling books available fiver years after it was written because of it's great information for the world of influencing on the web in the new communication medium.
His most recent book, Freaks Shall Inherit the Earth shows how conforming isn't needed anymore to be successful and how you can go from being a misfit to being a misfit who makes aliving being a misfit.
Chris is the world’s leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works withprofessionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speakerand the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.
Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.
Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events andcourses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.
Today's Point To Ponder is all about Twitter and 20 tips that can make your Twitter presence better.
Are these the definitive, end all and be all for the platform? Absolutely not. These are just 20 that I think can make an immediate impact on your presence.
Start at the beginning.
1.) Use a head shot that shows your smile. People relate better to a face than a pattern.
2.) Fill in all the available information on your profile. About, website, location and bio.
3.) Use up all the 160 characters available for your bio including a url, a hashtag, a professional point, a personal point.
4.) Make your own custom header. Canva.com is my choice for this.
What You Should Tweet
5.) Tweet information that has great value for your audience, not for you.
6.) Craft your tweets to include your message, a link to support it, a hashtag to track it a picture to frame it and your thought.
7.) Do it all in 100 characters.
8.) ReTweet information you find valuable. If you can, include why you thing its important for your audience or your opinion.
9.) Quotes are great. No, not yours…other people’s. Quotes from your industry leaders, inspirations on leadership, courage, greatness…just make sure you give credit.
10.) Take a walk on the wild side…share personal interest content outside of your immediate industry. Have fun…your audience may find it interesting to know you better than just your business side.
11.) Go easy on foodie tweets.
Go for the GOLD (Engagement)
12.) Twitter is a medium that promotes conversation. Talk with (not to, but with) your audience.
13.) Don’t be lazy with the favorite button. People use fav to mirror the like button on Facebook. Fav is good, RT is great, Reply is awesome! Take the time…remember engage!
14.) Don’t be a RT whore. If you RT every time you get a positive mention you are screaming “Look at me, I’m amazing.” Do it, but do it sparingly….save it for great content (someone promotes something you are doing, not describing what they think of you).
If someone describes you as amazing, now pull out the Fav click or even better…reply with a simple thank you.
Measurement is needed
15.) Measure your success based on goals you define.
Numbers of followers are a measurement that may impress the (m)asses, but engagement and quality of conversations means more to the influencer mind set.
16.) Don’t auto DM at all.
17.) Type like a professional adult if you are a professional adult.
18.) Be positive. Leave the negative to the asshats. Even negative situations can be reframed into the positive.
19.) Use Twitter analytics to help craft your optimal times and days to engage and share.
20.) Make Twitter a better place because you’re there.
Chris Hsiung is a Captain with the Mountain View Police Department in California and was instrumental in bringing social media to the northern California department.
Captain Hsiung was the Public Information Officer in 2012 when the Mountain View PD adopted social media as a way to connect with and build better relationships online with their community that would benefit their in person interactions as well.
Mountain View is in the heart of Silicon Valley so there are no shortage of experts in the use of digital communications that can watch what the department is doing and their expectations can be high. Mountain View PD has a great relationship with their citizens and their corporate partners due in part to embracing an open, transparent relationship that is focused on service.
Chris is now the Captain in charge of the Patrol side of the MPD house. As he says, "If it's a uniform function, it falls under my team's command."
Captain Hsiung regularly assists other law enforcement agencies in the use of digital and social media to ensure the best possible outcomes for the greater law enforcement family with the public they serve.
Today is the day that the Internet has changed forever with a 3-2 ruling by the Federal Communications Commission in favor of Net Neutrality.
Is that an over the top statement or is it the reality?
I have no idea. Mainly because no one has been allowed to see what the rules containied in the 322 page document are. Now that the vote is in and net neutrality wins, we can see what the rules will be.
I have no informed opionion on this becuase most of what I could base that on has been politcial or business rhetoric.
Do I want a fair Internet that is equally accessible for all? Sure I do. Do I like that there will be regulations created to do that now? Not really. Even if there is a base rate on the access, you could be taxed through the nose on the data you pull in.
Oh, and how do we all feel about regulatory industries already? Some good, some bad.
Who knows. But as the next few days pass it will be very interesting to see where this all goes.
Feb 26, 2015
Episode 12: Constable Mark Smith of the Calgary Police Service
Constable Mark Smith is the Digital Communications Manager with the Calgary Police Service.
In today's episode Mark talks about his role with the Calgary Police and offers his expertise in using social media to connect with the community of Calgary.
Mark was in place for the 2013 Calgary Floods that opened the world of emergency communications to the concept of being put in Twitter Jail. Prior to that very few people outside of bloggers and people who were active in Twitter chats really knew what Twitter Jail was all about.
The Calgary Police team was providing timely flood information that was impacting thousands of people and suddenly thier ability to provide information was halted.
Recently Mark has been story telling in a very uniques and captivating way through #CstSmithStoires on Facebook utilizing the Notes application.
Mark talks about the work around for that and offers some excelllent tips on utilizing social media.
You can follow Mark and the Calgary Police Service:
I saw 5 articles today come into my streams that all talked about police using tools to monitor social media posts by the public.
The ACLU gets in on the act protesting the practice saying that the action is an infringement on people's privacy. Well, I'm not so sure about that since the only thing that can be harnessed is public posts in the first place, but it does raise a valid point.
What are the police doing with all that data they are compiling?
I offer a few points to ponder in this episode about just that.
There are hundreds and hundreds of social platforms and networks that we can use to message our audience and multiple mediums that we cad do it in.
The question has to be asked, "Should we blast our information out there like a shotgun or be accurate with lazer like focus of a rifle?"
There are great argumetns for each side of the equation so here is my suggestions.
Always have laser like focus and if you choose to use multiple platforms, aim your shotgun with a rifle scope. Provide the best infromation availble that you can for all the platforms you use with native content.
In this episode of The Police Podcast, I have the pleasure of speaking with Scott Monty.
I have been a huge fan of Scott’s going back to late 2008 early 2009 when he was the head of social at Ford.
Scott is now the VP of Strategy at SHIFT Communications where he continues to forge new paths in communications and relationship building.
Scott completely gets social media marketing and communications. His knowledge and insight are fascinating. If you can’t learn from what he does and the way he thinks, then there is no hope for you.
Scott has a weekly newsletter that I devour when it comes out. He provides awesome information for the world of digital and social media communications, what's hot, what's new and what you should be doing. Subscribe to it here: http://www.feedblitz.com/f/?sub=95082
As Executive Vice President of Strategy atSHIFT Communications, Scott contributes to the firm's thought leadership while developing new agency services, offering strategic counsel to clients, publicly representing SHIFT at events, and widening the firm’s partnership opportunities.
From 2008-2014, Scottheaded the social media function at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences and high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about issues in communications, advertising, marketing, technology and leadership atScottMonty.comand also writes and cohostsI Hear of Sherlock Everywhere, a news site dedicated to Sherlock Holmes.
Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and three children, golfs all too infrequently, and has a hidden talent for voice over work.
In today's Point To Ponder we take a quick look at Facebook Insights.
Facebook Insights provides a treasure trove of information to help your social media program do better.
Have you ever taken the time to really dive into the insights to help you imporve the information that you are providing to your community? How you are reaching people, where they are, what makes one post more popular than another with a specific audience are all types of information that can be accessed with this simple tool the Facebook provides.
Take the time to look into the insights and use the data to generate information to tell your story better.
"Our communities are defined by the sum of what we create, curate and collaborate. By spending more time before doing so, taking into consideration the very people we wish to engage, we strengthen our personal relationships while also upgrading the global potency of the human network. "
If you want to engage people and build communities, make sre you are adding value to theri lives and that the infromation you provide is in such a way that you are giving them the value they need.
Take the time to do things right. Don't be in such a rush.
In this episode Randy Arsenault talks about connecting with his community, establishing relationships and building trust.
Randy Arsenault has been policing in one of Toronto's toughest areas with a commitment to youth outreach and making his community safer through continuous messaging to promote the Toronto Police Service.
He has built an online reputation for telling it like it is and challenging people to do more for one another and themselves.
Randy brings a simple approach to his policing style...make a positive impact and change for the better. He may be a big city cop but he chooses to spend his off time living in the country where he shares the simple life with a dog by his side, of rugged living with his community.
Randy knows that being relateable is one of the keys to establishing strong bonds and showing his personal side while always bringing a great message is a recipe for his success.
Few do what he does as well or with as much commitment.
Big data is just numbers and metrics and pods. What we really want isn't data, it's the information that the data represents. It's the stories we can tell wiht that infoermation to justify actions with examples, justify the use of resources in one area over another or most importantly to scrap programs that just can't be justified becasue the information available can't be justified by the data.
Share your information with your community and you can help make a strong partner built on trust through information sharing.
What a great day...Valentines Day. The day we celebrate love. If you're smart you celebrate it everyday, but if you're really smart this is the day you get to do a little extra in the name of the person you love.
In today's PTP, I go all Biblical and quote some scriptures all about love and the importance that love plays in the Bible and how that should transcend to all of us.
Hope, Faith and Love....and the greatest of these is love.
Love thy neighbor as you love yourself.
For God so loved the world the he gave his only son.
Police in South Florida are encouraging parents to check the online accounts of their children after three teens were accused of creating an Instagram account to solicit and post explicit photos of other minors. Pembroke Pines police arrested two boys, ages 12 and 15, and a 13-year-old girl Thursday. They face charges of electronic transmission of child pornography. The arrests followed a 10-week investigation. Police say the social media account encouraged its 500 followers to post nude and sexually explicit photos of minors to "expose" them. The posts included their names and personal information.
Give me a freaking break!!! Come on parents....you can do better. Get invloved in your kids lives. Pay attention, be responsible.
Need help? Here is the link to my Cyber Safety For Families eBook.
You may not know the name Emeka Mbadiwe but you will certainly appreciate his message and his mission.
I discovered Emeka on Facebook when I came across a video he created sending a message to young black men in response to the aftermath of the Ferguson decision and the riots that occurred.
We start this episode with the audio of the video which is extremely powerful.
But, Emeka is way more than just one video. Emeka Mbadiwe is a Filmmaker, Speaker, Author and Life Coach. He speaks on issues concerning the youth and motivates people to reach their highest potential.
He has studied the science of achievement and mastered it. Specializing in topics such as Motivation, social media marketing and self improvement, Emeka has brought his Strong, Enthusiastic, Engaging and Comedic energy to thousands of people over the years.
Emeka energizes people to meet the challenges of the world around them.
Some of his video messages have gained over 1 million views on Social Media and hundreds interact with him regularly on Facebook.
Today's point to ponder was inspired by the movie, American Sniper.
In one of the scenes, a young Chris Kyle was at the table with his younger brother, mother and father and his dad was giving a life lesson on the three roles of society...the sheep, the sheepdog and the wolves.
I got to thinking that there is a missing role in that tale and that is of the Shepherd.
I belive that the Shepherd is who police ost ought to be like, not the sheepdogs as they are so often believed to be.
Feb 10, 2015
Episode 8: Legal guns stolen. In memory of Deputy Sheriff Scott Pine
I'm joined today by Captain Jeffery Stonebreaker of the Orange County Sheriffs Office (Florida). Captain Stonebreaker and I talk about leadership, service and a huge topic...the theft of legal guns from parked cars.
This episode is dedicated to the memory of Deputy Sheriff (Johnathan) Scott Pine who payed the ultimate price in service to his community when he was shot while in foot pursuit of a vehicle B&E suspect.
According to the OCSO, during 2014 the took 499 reports for guns stolen from parked vehilces. An incrdible 167 of those thefts occurred from vehicles that weren't even locked!
On Monday February 9, 2015, the OCSO is launching a "Responsible Gun Ownership Campaign"
Sheriff Jerry Demings and Crimeline Executive Director Barb Bergin will outline a campaign to deal with a growing problem: stolen guns getting into the hands of criminals. They will be joined by area law enforcement officials. 499 firearms were stolen from a home, business or vehicle in Orange County last year, up from 2013.
The campaign will include Public Service Announcements, billboards, flyers, a gun lock giveaway and a gun buy-back event on Friday.
Deputy Sherrif Pine was killed while responding to just this type of crime in progress when he was killed.
From ODMP: Deputy Sheriff Jonathan Pine was shot and killed while responding to reports of car break-ins in a gated community off of South Apopka Vineland Road.
When deputies arrived shortly after 11:00 pm one subject fled on foot. Deputies located the subject shortly after midnight near the intersection of South Apopka Vineland Road and Westminster Abby Boulevard. The man began to flee on foot again and then fired several shots, striking Deputy Pine.
The subject then ran a short distance away and committed suicide. Deputy Pine was transported to Orlando Regional Medical Center where he was pronounced dead.
The man's girlfriend, who was also at the scene, was arrested and held in connection with the incident.
Deputy Pine had served with the Orange County Sheriff's Office for two years. He is survived by his wife and three young children.
Today on The Police Podcast, I’m joined by Scott Stratten. Scott is best known online by his 176K Twitter Followers as @UnMarketing.
I have known Scott for the better part of 5 years and have been able to tap into his brain on several occasions. He provides honest opinions and backs them up with facts which is no doubt a big part of his success in making the marketing world take notice of his skills in calling out bad examples of marketing and helping those businesses transform into solid, customer centric businesses.
Scott and I talk about marketing, authenticity, building realtionships, social currency and the secrets to great communication along with his new book, UnSelling.
Scott shared two awesome quotes in the episode;
You must be the change you wish to see in the world - Ghandi
Heres to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. Theyre not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Attibuted to Steve Jobs
Scott is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network.
“An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year” – Tom Moradpour, PepsiCo, International Marketing Director, Pepsi
His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”
Transparency is operating in such a way that it is easy for others to see what actions are performed. It has been defined simply as "the perceived quality of intentionally shared information from a sender".
In today's world of social media it is paramount that we are transparent in our actions to help build relationships and most importantly, trust.
Babies cry for it, grown men die for it...recognition.
In a 2004 study by Maritz, statistics show that when an employee is receiving recognition he or she is 11 times more likely to be satisfied with their job, 7 times more likely to strongly endorse their company, and 5 times more likely to feel highly valued in the office. This may be common sense, but people are better off when they feel appreciated or gain some recognition.
Think about the power that recognition can give to your employees and it doesn't have to cost you a cent. A pat on the back, a verbal acknowledgement is all it takes sometimes to show how much you appreciate the work of your people.
This can create powerful brand ambassadors, defenders of your brand and a ore loyal and productive member of your team.
Today I am joined on The Police Podcast by Deputy Sheriff Tony Moore of the Los Angeles County Sheriffs Department.
Tony is a member of the trailblazing E-Comm Unit of the LASD where he is a public information officer specializing in cyber safety and crypto currency.
Deputy Moore takes the time to walk us through exactly what crypto currency and BitCoin are along with some of the most important safety precautions you can take with your Facebook account.
Tony was great with his time for The Police Podcast audience and we just kept talking because everything he was saying was so relevant to our audience and so important.
At one point Tony was discussing Coinbase Exchange and related some information from their website that he learned wasn’t completely accurate and he immediately wanted our audience to know…he is just that great of a guy and dedicated to the details.
Coinbase is NOT legal in all 50 states…learn more here…
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CORNWALL, Ontario - A collection of Cornwall police officers went above and beyond the call of duty on the weekend - helping an elderly couple buy back a wedding ring that was pawned to buy groceries.
Coun. Andre Rivette updated city council on the story Monday night, which goes something like this:
City cops were attending what they believed was a domestic call at a Cornwall home involving an elderly couple who were in the midst of an argument.
Upon visiting the home police discovered that an elderly woman was suffering from dementia. They further determined that the husband had recently pawned his wedding ring in an effort to purchase groceries.
The couple had been married 54 years and the husband admitted he was finding it difficult to not only care for his wife, but to put food on the table.
Police quickly began canvassing among themselves and raised $150 to purchase groceries for the couple, as well as $130 to buy the ring back from a local pawn shop.
Rivette's story was met with an ovation from those in the council chambers.
"This really shows that our officers have a heart," he said.
The officers who helped will receive a commendation from the police services board soon for their efforts.
The Alzheimer's Society and Community Care Access Centre are now involved in the case.
The members of the service involved in helping the couple include constables Kim Norman, Cody Casselman, Michel Riel, Rodney DeGray, Casey MacGregor, James Lemoyre, sergeants Patrick Paquette, Dan Doyon and George Knezevic as well as civilians Jody Sheard, Josee Lalonde, Claire Denis, Jenna Legault and Tasha Marcotte.
Courage doesn't always roar. Sometimes courage is the quiet voice at the end of the day saying, "I will try again tomorrow."
We never know the troubles or challenges that someone is going through in their lives. Sometimes just getting out of bed is the most courageous thing they may do that day and you never know how a kind word, or a word of support will give them strength to keep on going.
To this end, I wish a dear friend great hope and courage as you face the road ahead.
Today we talk about the most common interaction that most people have with the police. The traffic stop. We cover three things that are helpful to everyone who finds themselves in the position of seeing the red and blue lights behind you.
Enforcement: Why do police do street level enforcment on 'minor' offences related to traffic. Parking, moving violations, regulations for traffic flow.
How To Get Out of A Ticket: I give you 7 tips to avoid getting a ticket from the police. 6 out of the 7 tips have all worked on me to let people go at one time or another. The 7th tip worked every single time.
Thing To NEVER Do: There are a few things that people try which I'm telling you that have never worked on me nor did they ever work on many of my friends. Don't do these ones.
Like any gift we are given, we have to show appreciation and give thanks for that gift.
My personal beliefe is that it is a gift from God, so I give thanks for it, but no matter your belief, you can give thanks just by being great and doing the best you can do. Yesterday is gone, tomorrow is the future, but today is the present for which we have to be thankful.
The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly. —Jim Rohn
Many of our front line police officers have this ability within them and exhibit daily. The opportunity for leaders today to rise up and make an incredible impact has never been greater. There is a definite lack of real leadership and a great deal of room for it to be seized.
Melissa is the editor of the highly acclaimed Crisis Intelligence Blog, and the host of the internationally recognized Crisis Intelligence Podcast. Published regularly and followed by different government agencies and Fortune companies alike, her blog and podcast provide insights to help organizations manage issues and crises in today’s connected and real-time world.
Melissa was named by CyberAlert as one of “the 30 top most influential bloggers in public relations”; and her blog was ranked sixth of the “60 of the best Public Relations blogs in the world” by Inkybee.
Melissa has published numerous articles and white papers in trade journals including The Non-Profit Digest and Communications World, and is the author of two self-published ebooks:
Video is the present medfium that everyone strives to do better. Video is also the future. Being able to do video great means having to be couragous in some cases and cautious in others.
Twitter is entering the video game beyond Vine...with 10 minute max vids to accompany its 6 sec short ownership.
That tells you just how important video really is. YouTube, Vimeo, Facebook, Instagram, Vine and Twitter all having strongholds on video marketing should make you consider what you need to do in video so that you can say, "I want my video to go viral".
In today's episode, we talk with Sgt. Chris Hurst of the Lowell Police Department about hitting a grand slam run with one simple video that only added to their string of home runs they have accumulated with their community outreach.
The Lowell Police Department
The City of Lowell is a farm community in Kent county Michigan, approximately 15 miles east of Grand Rapids. The jurisdiction is 3.1 square miles and has a population of approximately 4000.
The business base is retail, dinning, fast food, manufacturing, and agricultural.
The Lowell Police Department is a full time, 24 hour department. We employ 6 fulltime officers, 13 part time officers, two full time civilians on staff, and volunteer Retired Senior Volunteer Patrol (RSVP). We primarily run one car per shift. Our staff consists of a Chief of Police, Patrol Sergeant, a detective (dual role as a patrol officer), and two full time patrol officers. Because we are a small department, the Patrol sergeant is also responsible to respond to calls and general patrol.
We run 12 hour shifts (6a-6p/6p-6a), with supplemental officers on the weekends as a second car in the summer on weekend evenings. Our part time staff are fully certified officers and fill in for the full time for vacations, training, and other time off. The part time officers are responsible to hold the same standard as the full time.
Our RSVP personnel are seniors from our community who volunteer their time helping out the department with non-law enforcement tasks at events, property checks, and so forth. They are uniformed and use a marked department (non- patrol) vehicle.
We have two Ford Explorer Interceptors, two Chevy Impala’s, two unmarked Impala’s (Detective & Chief car), a Chevy S-10 for our RSVP patrol, a John Deere Gator (for our local fair), and a former USMC motorcycle. Our vehicles are fully equipped with on board cameras and laptops. We carry the X26 Taser, the Bushmaster AR15, Freeze +P spray, and the AXOM Taser Body Cameras.
We rely on the Kent County Sheriff Department for lodging our arrestees and for processing OWI drivers (Datamaster Breathalyzer).
Beyond the normal law enforcement work, we are a community policing department. We unlock cars, assist our citizens with loose animals, conduct ordinance enforcement, respond to medical emergencies, conduct child seat checks, shop with a cop, our now famous “surprise traffic stop Christmas video”, conduct property checks for residents of vacation or away for an extended period of time, and assist with other problems that may arise in the community. Lowell PD also hosts a Citizens Police Academy for those that qualify.
SGT Chris Hurst
National Guard Duty: Enlisted in 1983 in Big Rapids, MI, retired from duty in October of 2003. I spent 20 years with the 126th and 125th Infantry Regiment. I retired at the rank of Sergeant First Class/E-7, Platoon Sergeant. I was part of a heavy weapons company and qualified with the TOW missile system, a vehicle mounted weapon used to destroy enemy armor and fortifications. I trained and qualified in an assortment of weapons and vehicle systems (Humvee, M113 APC, M901 ITV, and the ¼ ton truck (jeep))
Lowell Police Department:
I was hired as a part time officer in March of 1994, then brought on as a full time officer in October of 1994. I have had multiple experiences with Lowell PD. I have been a DARE officer for the elementary and middle schools and the detective. I am currently the patrol sergeant, the firearms instructor, infection control officer, and one of the department trainers for reality based training. I am also responsible for general patrol and policing duties. I assist with the West Michigan Criminal Justice job and decided to stay after she graduated. We police the many parks in our county.
On today's episode of The Police Podcast I was joined by the man best known online as MotorCop or as his friends call him...MC.
MC has been online talking about his duties since 2008 and letting the world know, "If got stopped, you deserved it." He talks about some of the current events that we've been seeing around North America, finances, quality of life and what he thinks are the most important things in life.