MarketingExperiments.com Web Clinic Podcasts
By MarketingExperiments
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Episodes: 164
Description
MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.
| Episode | Date |
|---|---|
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Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rate
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Aug 12, 2015 |
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Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough
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Jul 08, 2015 |
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Branded Design Tested: How simple changes in page elements aesthetics led to a 51% increase in subscriptions
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Jun 10, 2015 |
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Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire
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May 13, 2015 |
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The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order
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Apr 08, 2015 |
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Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%
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Mar 18, 2015 |
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Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%
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Feb 11, 2015 |
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Special Live Optimization Session (with Flint McGlaughlin): The top discoveries from 2014 (over 300 tests) applied to your pages
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Jan 14, 2015 |
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Maximizing Subscription Revenue: How 3 businesses increased their subscription revenue by discovering the optimal pricing strategy
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Dec 10, 2014 |
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Optimizing Subscription Paths: Recent research reveals a radical webpage redesign that produced a 173% lift in customer response
|
Oct 08, 2014 |
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Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)
|
Sep 10, 2014 |
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Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads
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Aug 13, 2014 |
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Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
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Jun 18, 2014 |
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Does Green Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign
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May 28, 2014 |
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Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)
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May 14, 2014 |
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Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion
|
Apr 23, 2014 |
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How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant lift
|
Apr 09, 2014 |
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Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%
|
Mar 26, 2014 |
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The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response
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Mar 12, 2014 |
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Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders
|
Feb 26, 2014 |
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How Many Columns Should I Use? How using the best page layout led to a 681% relative increase
|
Jan 22, 2014 |
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Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design
|
Jan 08, 2014 |
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The Top 5 Marketing Discoveries in 2013: The last 50,000 hours of research distilled into 60 minutes
|
Dec 11, 2013 |
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Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email
|
Nov 20, 2013 |
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Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift
|
Nov 06, 2013 |
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Optimizing for Multiple Personas: How a recent test "broke the rules" of optimization and drove a 331% conversion lift
|
Oct 23, 2013 |
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Category Pages that Work: Recent research reveals design changes that led to a 61.2% increase in product purchases
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Oct 09, 2013 |
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Are Letter-Style Emails Still Effective? New research reveals how customers read emails today
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Sep 25, 2013 |
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Accordion-Style Checkouts Tested: How one company uncovered 26% more conversions by putting its checkout process to the test
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Sep 11, 2013 |
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Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions
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Aug 28, 2013 |
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Microsites Tested: 2 common mistakes in the microsite design process that can kill conversion rates
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Aug 14, 2013 |
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Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion
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Jul 31, 2013 |
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Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process
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Jul 17, 2013 |
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Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion
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Jun 26, 2013 |
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Reducing Cart Abandonment: 4 main reasons why customers leave your shopping cart and how a few tweaks can stop the leak
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Jun 12, 2013 |
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Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion
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May 08, 2013 |
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When Should You Reveal Price? The 3 principles of presenting price and how they helped one company generate a 97% increase in conversion
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Apr 24, 2013 |
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How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)
|
Apr 10, 2013 |
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The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles
|
Mar 27, 2013 |
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Converting PPC Traffic: How strategic keyword placement increased conversion by 144%
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Mar 13, 2013 |
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Do Optional Form Fields Help (or Hurt) Conversion? How one required form field was hindering a 275% lift in conversion
|
Feb 27, 2013 |
|
The Web as a Living Laboratory: The Three Most Important Discoveries from Over a Decade of Experimentation
|
Feb 20, 2013 |
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Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns
|
Feb 06, 2013 |
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When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails
|
Jan 16, 2013 |
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The 5 Most Startling Marketing Discoveries from 2012: Including the 3 words that changed everything for a top financial product
|
Dec 12, 2012 |
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Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion
|
Nov 14, 2012 |
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How Do Website Colors Impact Conversion? New research reveals 5 critical mistakes designers make with color
|
Oct 31, 2012 |
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5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content
|
Oct 17, 2012 |
|
See the Research in Action: Dr. McGlaughlin personally optimizes your landing pages
|
Sep 19, 2012 |
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263% Higher Conversion Rate: How reducing anxiety helped one company improve conversion rate three-fold
|
Aug 22, 2012 |
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Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace
|
Aug 08, 2012 |
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Five Steps to Better Metrics: How one marketer leveraged Web analytics for an annual revenue increase of $500,000
|
Jul 11, 2012 |
|
Homepage Optimization Applied: Learn how to replicate a 331% lift on your own site (Special live optimization Web Clinic)
|
Jun 27, 2012 |
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Copywriting on Tight Deadlines: How ordinary marketers are achieving 103% gains with a step-by-step framework
|
Jun 06, 2012 |
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Subject Lines Tested: How to write subject lines that double your clickthrough rate
|
May 16, 2012 |
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Quick Win Clinic (Part I): The 5 easiest changes to make to your landing pages right now
|
Apr 25, 2012 |
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What Your Customers Want - What Your Customers Want: How to predict customer behavior for maximum ROI
|
Mar 28, 2012 |
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Hidden Friction: The 6 silent killers of conversion
|
Mar 14, 2012 |
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Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%
|
Feb 22, 2012 |
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Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions
|
Feb 01, 2012 |
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Rapidly Maximizing Conversion: How one company quickly achieved a 58.1% lift with a radical redesign
|
Jan 11, 2012 |
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Video: How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes
|
Dec 07, 2011 |
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How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes
|
Dec 07, 2011 |
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Video: Email Messaging: How overcoming 3 common errors increased clickthrough 104%
|
Nov 09, 2011 |
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Email Messaging: How overcoming 3 common errors increased clickthrough 104%
|
Nov 09, 2011 |
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SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings
|
Oct 12, 2011 |
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Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed)
|
Sep 14, 2011 |
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Banner Ad Design: The 3 key banner objectives that drove a 285% lift
|
Aug 31, 2011 |
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Negative Lifts: How a 24% loss produced a 141% increase in conversion
|
Aug 03, 2011 |
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Headline Optimization: How testing 10 headlines revealed a 3-letter word that improved conversion more than major changes.
|
Jun 15, 2011 |
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Optimization Researched: Latest findings about effective LPO practices based on data from 2,673 marketers
|
May 18, 2011 |
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Shopping Carts Optimized: How a few tweaks led to 12% more revenue across an entire Website
|
Apr 20, 2011 |
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Converting Leads to Sales: How one company generated $4.9 million in additional sales pipeline growth in only 8 months
|
Mar 30, 2011 |
|
Do You Have the Right Value Proposition? How to test, measure, and integrate your Value Proposition online
|
Mar 09, 2011 |
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Crafting an Engaging Email Message
|
Feb 09, 2011 |
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Optimizing PPC Ads: How to leverage the full potential of 130 characters by clarifying the value proposition
|
Jan 19, 2011 |
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Top Lessons from 2010: What worked and what didn’t in the last 365 days of experimentation
|
Dec 16, 2010 |
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Images vs. Copy: How getting the right balance increased conversion by 29%
|
Nov 10, 2010 |
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Double the Value of Your Online Testing: Don't just get a result, get the maximum customer insights
|
Oct 20, 2010 |
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Homepage Design: The five most common pitfalls and how to overcome them
|
Sep 22, 2010 |
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Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion
|
Sep 01, 2010 |
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Optimizing Landing Pages: The four key tactics that drove a 189% lift
|
Aug 11, 2010 |
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Live Optimization: What we've learned from the last 200 experiments distilled into three basic principles - plus live-optimization examples
|
Jul 21, 2010 |
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The Compounding ROI of Sequential Conversion Increases: How one company took a small gain and multiplied it tenfold
|
Jun 30, 2010 |
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One-to-One Marketing at Four Levels: Strategic ways every marketer can enter into an online conversation with customers
|
Jun 10, 2010 |
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Technology Blind Spots: How human insight revealed a hidden (and almost missed) 31% gain
|
May 19, 2010 |
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Integrate Your Marketing: How one company combined offline and online marketing to increase subscriptions by 124%
|
Apr 28, 2010 |
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The Business Case for Testing: How one marketer convinced her business leaders to start testing and drove a 201% gain in the process
|
Apr 07, 2010 |
|
Social Media Marketing in Four Proven Steps: A methodology to move from sporadic to strategic use based on research with 2,317 B2B and B2C marketers
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Mar 24, 2010 |
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The Five Best Ways to Optimize Email Response (Part 3): Special live optimization web clinic
|
Feb 24, 2010 |
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The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that drive your customers to action
|
Feb 03, 2010 |
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The Five Best Ways to Optimize Email Response (Part 1): How to craft effective email messages that drive your customers to action
|
Jan 21, 2010 |
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Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain
|
Jan 13, 2010 |
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Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
|
Dec 16, 2009 |
|
Optimize your Email in Three Steps - How one marketer tripled revenue from their house list
|
Dec 02, 2009 |
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Surprising Wins from 2009 - Using insights from an uncertain economy to drive 302% growth
|
Nov 11, 2009 |
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No Unsupervised Thinking: How to increase conversion by guiding your audience
|
Oct 28, 2009 |
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What to test (and how) to increase your ROI today
|
Oct 14, 2009 |
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Ecommerce Optimization: A holiday playbook for procrastinators
|
Sep 30, 2009 |
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Beyond landing pages: Conversion rate optimization strategies
|
Sep 16, 2009 |
|
Affiliate marketing: Tests and tactics that increased clicks and leads by 165%
|
Aug 26, 2009 |
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Optimizing PPC campaigns to boost conversions, ROI
|
Jul 29, 2009 |
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Optimization vs. frustration: Overcoming barriers to better tests and gains
|
Jul 15, 2009 |
|
Live optimization: Improve your SEO clicks and conversions
|
Jun 24, 2009 |
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Twitter Experiments: Getting beyond the "now what?"
|
Jun 10, 2009 |
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B2B Success Stories: Four tests with gains of 21% to 254%
|
May 19, 2009 |
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B2C Success Stories: Conversion strategies that produced 30-300% gains
|
Apr 23, 2009 |
|
Special Clinic: Optimizing Spanish-Language Landing Pages (LIVE)
|
Apr 09, 2009 |
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What's working now in optimization -- new tests and a 364% gain
|
Apr 09, 2009 |
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Surprise Winners: How "wild card" tests achieved gains of up to 86%
|
Mar 12, 2009 |
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Special Clinic: B2B Landing Pages (Live Optimization)
|
Feb 26, 2009 |
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Special Clinic: B2C Landing Pages (Live Optimization)
|
Feb 12, 2009 |
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Email Optimization: How to improve ROI from capture to conversion
|
Jan 22, 2009 |
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Optimizing Offer Pages: Steps that increased conversion 148%
|
Jan 08, 2009 |
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2009 Marketing Blueprint: Are you ready to break the rules?
|
Dec 18, 2008 |
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Lessons Learned: Our analysts reveal the top takeaways from our 2008 research
|
Dec 04, 2008 |
|
Powerful Value Propositions, Part II: Live Optimization
|
Nov 14, 2008 |
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Ecommerce Holiday Playbook: 13 ways to maximize revenue and beat the downturn
|
Nov 14, 2008 |
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Powerful Value Propositions: How to optimize this critical marketing element -- and lift results
|
Oct 08, 2008 |
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Special Clinic: A Proven "Playbook" For Growing More Leads
|
Sep 24, 2008 |
|
Special Clinic: Optimizing Headlines & Subject Lines (LIVE)
|
Sep 12, 2008 |
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Optimizing Your Headlines: How changing a few words can help (or hurt) results
|
Aug 28, 2008 |
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Special Clinic: Optimizing PPC Ads, Part II (LIVE)
|
Aug 18, 2008 |
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Special Clinic: Optimizing PPC Ads (LIVE)
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Jul 30, 2008 |
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Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions
|
Jul 09, 2008 |
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Optimizing Subscription Paths: How to improve results by 59% or more.
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Jun 26, 2008 |
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Filling the Pipeline: Lead generation strategies that got an 86% increase.
|
Jun 12, 2008 |
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Simple Tests, Significant Gains: How our research partner increased revenue by 130% with small changes.
|
May 22, 2008 |
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Special Clinic: Optimizing eCommerce Websites (LIVE)
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May 08, 2008 |
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Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%
|
Apr 17, 2008 |
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Finding the Ideal Incentive: How We Increased Email Capture by 319%
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Apr 03, 2008 |
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Improving Conversion by 162% - How to Overcome Value Inhibitors
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Mar 20, 2008 |
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Optimizing Your Landing Pages Part 2
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Feb 21, 2008 |
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Optimizing Your Landing Pages Part 1
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Feb 21, 2008 |
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Landing Page Optimization: Finding Ideal Price Points
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Jan 28, 2008 |
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2008 Internet Marketing Strategy: Are You Prepared?
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Jan 10, 2008 |
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Marketer’s Intuition Revisited: Is There a Place for Intuition in Web Page Optimization?
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Dec 06, 2007 |
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Landing Page Optimization: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action
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Nov 08, 2007 |
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Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence
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Oct 26, 2007 |
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Marketing Experiments Webinar: A Clinical Assessment of Your Landing Pages
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Oct 11, 2007 |
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Lead Generation: Is Your Sign-Up Process Costing You Leads and Conversions, or Maximizing Them?
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Oct 03, 2007 |
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Landing Page Optimization: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design
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Aug 31, 2007 |
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Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests
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Aug 21, 2007 |
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Optimization Testing Tested: Validity Threats - Beyond Sample Size
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Aug 03, 2007 |
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PPC Advertising Tested: The Relevance of Relevance
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Jul 18, 2007 |
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Landing Page Optimization Tested: Creating Effective Incentives -The Science of the Art
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Jun 25, 2007 |
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Landing Page Optimization Tested: Big Conversion Gains from a Little Scissors & Grease?
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Jun 07, 2007 |
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Harnessing Social Media: How to assess the value of Social Media Optimization (SMO) opportunities and use them to create a successful and cost effective marketing strategy.
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May 24, 2007 |
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Landing Pages Tested: How does having more than one objective to a page affect its performance?
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May 10, 2007 |
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Landing Page Optimization Tested: How to Create a "Sticky" Landing Page
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Apr 26, 2007 |
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Email Marketing Optimized, Part 2
|
Apr 12, 2007 |
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Email Marketing Optimized
|
Mar 29, 2007 |
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How Matching Ad Design to Context Improved Conversion by 127%
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Mar 15, 2007 |
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How To Increase Conversion by Reducing the Technology Barrier
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Mar 01, 2007 |
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Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety
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Jan 25, 2007 |
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Can Viral Videos Drive Targeted Traffic To Your Web Site?
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Nov 01, 2006 |
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Choice vs. Simplicity
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Oct 04, 2006 |
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The MEC Guide to Presenting Your Case for Testing
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Sep 20, 2006 |
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Small PPC Engines Revisited
|
Sep 06, 2006 |
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Optimizing Free Trial Offers
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Aug 24, 2006 |
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Merchandising Calendar for 2006 Fall & Holiday Season
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Aug 10, 2006 |
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The ROI on PPC vs. Affiliate Marketing
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Jul 26, 2006 |
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Testing The Power Of Urgency On Landing Pages
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Jul 13, 2006 |
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Essential Metrics for Online Marketers
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Jun 21, 2006 |