The Remarkable Credit Union
By Kerala Goodkin
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Category: Marketing
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Episodes: 111
Description
What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement.
Each month we interview trailblazers in the credit union movement to help you:
Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.)
Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.)
Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)
| Episode | Date |
|---|---|
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Beyond the Hype: Inside a Credit Union's AI Lending Journey
|
Nov 18, 2025 |
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What Credit Unions Can Learn From Weight Watchers
|
Oct 21, 2025 |
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What Gen Z Really Wants From a Financial Institution
|
Sep 17, 2025 |
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The Crucial Metric That Credit Unions Aren’t Measuring
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Aug 14, 2025 |
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Unexpected Lessons for Credit Unions From a Popular Folk-Rock Band
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Jul 14, 2025 |
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Feel Shaken Up by the NCUA Shakeup? Insights From an Insider Here
|
Jun 18, 2025 |
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How to Protect CDFI Funding for Credit Unions by Playing Offense, Not Defense
|
May 27, 2025 |
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Beyond Tech Innovation: How BECU is Reimagining Philanthropy
|
Apr 29, 2025 |
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Beyond Crisis Response: How One Credit Union Proactively Cultivates Joy
|
Mar 20, 2025 |
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Why Cooperative Ownership Matters — And How Credit Unions Can Lead the Way
|
Feb 25, 2025 |
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Micro-Interactions: The Key to Credit Union Growth in 2025
|
Jan 21, 2025 |
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How to Grow Your Credit Union From the Inside Out
|
Dec 10, 2024 |
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How to Create a Game-Changing Financial Product
|
Nov 07, 2024 |
|
What Black Cooperatives Can Teach All Credit Unions
|
Oct 08, 2024 |
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How Your Credit Union Can Reap the Rewards of Green Lending
|
Sep 09, 2024 |
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Partnerships Before Products: How LES People’s FCU Drives Systemic Change
|
Aug 13, 2024 |
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At This Tech-Forward Credit Union, People Still Come First
|
Jul 10, 2024 |
|
How Element FCU Defies the Odds with Grit, Humor, and Heart
|
Jun 06, 2024 |
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Have Credit Unions Moved the Needle on Financial Inclusion?
|
Apr 24, 2024 |
|
Success, Impact, and Longevity: 3 Key Tips for Credit Union Leaders
|
Mar 25, 2024 |
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The Power of Small: What We Can Learn from Express Credit Union
|
Feb 21, 2024 |
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Does Your Credit Union Think Like a Brand?
|
Jan 23, 2024 |
|
Pushing Past No: How Verity Credit Union is Challenging the Status Quo
|
Dec 18, 2023 |
|
How Self-Help Credit Union Helps Communities Help Themselves
|
Nov 27, 2023 |
|
Healthy Growth in the Age of Economic Uncertainty
|
Oct 19, 2023 |
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How Credit Unions Can Think, And Act, Globally
|
Sep 27, 2023 |
|
Does Your Credit Union Struggle with Personalization? Here’s How To Get it Right.
|
Aug 23, 2023 |
|
How to Start a Credit Union from the Trunk of Your Car
|
Jul 25, 2023 |
|
How Credit Unions Can Catalyze Social Change
|
Jun 21, 2023 |
|
What Cooperation Among Cooperatives Looks Like in Practice
|
May 26, 2023 |
|
What Does it Mean to Bank on a Human Scale?
|
Apr 24, 2023 |
|
How Five Credit Unions Joined Forces to Tackle Affordable Housing
|
Mar 27, 2023 |
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What Does It Mean to Be a CDFI, and Why Do CDFIs Matter?
|
Feb 27, 2023 |
|
The 6 Principles of Values-Based Banking
|
Jan 23, 2023 |
|
How Co-ops Can Pave the Way to a Solidarity Economy
|
Dec 19, 2022 |
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What it Means To Be a Remarkable Credit Union
|
Nov 17, 2022 |
|
How Credit Unions Can be the Netflix of Crypto and Blockchain
|
Oct 17, 2022 |
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Why All Credit Unions Should Join the Climate Finance Revolution
|
Sep 14, 2022 |
|
Economic Justice for All: How SCCCU Lives and Breathes its WHY
|
Aug 02, 2022 |
|
How to Grow While Staying True to Local Roots: The OnPoint Story
|
Jul 06, 2022 |
|
Cryptocurrency and Credit Unions: Where to Start?
|
Jun 01, 2022 |
|
Five Principles for Creating a Culture of Innovation
|
May 04, 2022 |
|
Appreciate, Advocate, and Align: Lessons from The Great Resignation
|
Mar 21, 2022 |
|
Why People and Purpose Are Key
|
Feb 22, 2022 |
|
Beyond the Big Check: How to Engage Members Around Community Giving
|
Jan 25, 2022 |
|
Reimagining Financial Education in the Human + Digital Era
|
Dec 14, 2021 |
|
How a Deposit Account Can Transform an Underserved Community
|
Nov 12, 2021 |
|
Divestment and Climate Justice: An Untapped Opportunity for Credit Unions?
|
Oct 15, 2021 |
|
How Credit Unions Can Help Members Thrive in a Brave New World
|
Sep 14, 2021 |
|
Medical Debt: The #1 Reason Your Members Go Bankrupt and How Credit Unions Can Help
|
May 13, 2021 |
|
From Conservatorship to Community Champion: The Alabama ONE Story
|
Apr 14, 2021 |
|
Why Credit Unions Need to Start Thinking About Digital Responsibility
|
Mar 19, 2021 |
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How Credit Union Marketers Can Prioritize and Innovate in 2021
|
Feb 18, 2021 |
|
The Key Skills Credit Union Leaders Need to Focus on in 2021
|
Jan 20, 2021 |
|
Are Your Coworkers OK? How to Build Team Trust and Cohesion While Working from Home
|
Nov 05, 2020 |
|
From Education to Behavior Change: How to Financially Empower Your Members
|
Oct 01, 2020 |
|
Winning on Kindness: How to Bring the Credit Union Mission to Life
|
Aug 27, 2020 |
|
Measure What Matters: How to Win Loyal Members (Even in a Recession)
|
Jul 13, 2020 |
|
Why Consumer Data Privacy Matters, and How Credit Unions Can Prepare for Regulations
|
Jun 11, 2020 |
|
Empathy in Action: Shifting the Center of the Credit Union Business Model
|
May 21, 2020 |
|
Think Big and Dream Bigger: Innovation in the Midst of Crisis
|
May 07, 2020 |
|
Doing The Right Thing: The New Competitive Advantage for Credit Unions
|
Apr 16, 2020 |
|
Leading with Passion & Compassion: How Credit Unions Can Step up During Uncertain Times
|
Apr 07, 2020 |
|
Practical & Actionable Ideas for Credit Unions During the COVID-19 Crisis
|
Mar 30, 2020 |
|
Coronavirus & Credit Unions: Tips from a PR Expert
|
Mar 17, 2020 |
|
Emotions & Finances: Empowering Credit Unions to Create Happy Members
|
Mar 09, 2020 |
|
Equity is Empathy: Why Credit Unions Need a Multicultural Marketing Strategy
|
Feb 03, 2020 |
|
Open Your Eyes: The Three Myths that Hold Credit Unions Back
|
Jan 02, 2020 |
|
Race to the Top: What "Values-Based Banking" Actually Means
|
Nov 27, 2019 |
|
Breaking the Bottleneck: Lessons in Thinking Differently
|
Oct 29, 2019 |
|
Better than Banks: Why and How Credit Unions Need to Differentiate
|
Sep 26, 2019 |
|
The Next Uber? What Innovation Really Means in the Credit Union Industry
|
Jul 30, 2019 |
|
How to Reignite the Credit Union Movement: Lessons from a Startup Credit Union
|
Jun 26, 2019 |
|
Beyond Payday Lenders and Pawn Shops: Thinking Differently about Small Dollar Loans
|
May 28, 2019 |
|
How Credit Unions are Like Farmers Markets: Ty Robbins of People's Trust FCU
|
Apr 29, 2019 |
|
Holistic Health: Allegacy FCU’s Transformational Wellness Program
|
Apr 01, 2019 |
|
Bringing Humanity to Product: The Grovemade Story
|
Feb 14, 2019 |
|
A Digital Branch Case Study: How Webster First Got Digital to Outperform their Physical Branches
|
Aug 31, 2018 |
|
The Cooperative Way: How Credit Unions Can Use the Cooperative Model to Win
|
Aug 31, 2018 |
|
How to Turn Around a Struggling Community Bank: Jill Castilla, CEO of Citizens Bank of Edmond
|
Aug 31, 2018 |
|
In Members' Minds: What We Can Learn from Observing Our Members
|
Apr 20, 2018 |
|
The Pendulum: Democracy and Profits in Credit Unions
|
Dec 05, 2017 |
|
The Relevant Credit Union: How to Define Your Target Market
|
Oct 19, 2017 |
|
The Activist Credit Union: How Can You Engage With the World?
|
Oct 05, 2017 |
|
The Themed Credit Union: The Launch of the Clean Energy Credit Union
|
Aug 28, 2017 |
|
The Reinvented Credit Union: How to Thrive in the 21st Century
|
Jul 25, 2017 |
|
The Purpose-Driven Credit Union: An Interview with Kimberly Kosmenko
|
Jun 26, 2017 |
|
How Credit Union Members Become Disloyal – And What To Do About It (Part Two)
|
Jun 13, 2017 |
|
How Credit Union Members Become Disloyal — And What To Do About It (Part One)
|
Jun 01, 2017 |
|
The Business Case for Sustainability at Credit Unions
|
May 01, 2017 |
|
Frugal Delight: How To Create Loyalty Through Simple Interactions
|
Apr 10, 2017 |
|
Mortgages for the People
|
Mar 08, 2017 |
|
Living the Cooperative Principles
|
Feb 23, 2017 |
|
Marketing to Millennials — Wisdom from an Action Sports Expert
|
Nov 03, 2016 |
|
Best Practices are for Beginners: The Secrets of Website Optimization
|
Sep 19, 2016 |
|
Marketing with Passion AND Effectiveness: Interview with Laura Woods from 1st Financial FCU: Part 2
|
Aug 13, 2016 |
|
Marketing with Passion AND Effectiveness: An Interview with Laura Woods from 1st Financial FCU
|
Jul 20, 2016 |
|
Putting Your Members’ Brains on Speakerphone
|
Jun 07, 2016 |
|
Confessions of a Credit Union Strategic Planner
|
Apr 25, 2016 |
|
The ABCs of ADA Online for Credit Unions
|
Apr 04, 2016 |
|
Leading with Financial Wellness
|
Mar 09, 2016 |
|
A Tale of Two Loans - Why You're Marketing Your Loan Products Incorrectly
|
Feb 04, 2016 |
|
Getting Hyper Local
|
Jan 15, 2016 |
|
The Economic Trends Shaping the Future of Credit Unions
|
Dec 12, 2015 |
|
How to Win by Creating Raving Fans with Net Promoter Score
|
Nov 03, 2015 |
|
Experiential Marketing and The Long Tail
|
Oct 20, 2015 |
|
How Trailhead Credit Union Became Remarkable
|
Oct 06, 2015 |
|
Finding and Hitting the Bullseye Part 2 - Ron Shevlin
|
Sep 29, 2015 |
|
Finding and Hitting the Bullseye - Ron Shevlin
|
Sep 22, 2015 |
|
The Future of Mobile Banking
|
Sep 17, 2015 |
|
The Remarkable Credit Union Podcast - Adam Stites of Mirth Provisions
|
Sep 09, 2015 |