Rebel Uprising

By Dr. Michelle Mazur

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Subscribers: 20
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Episodes: 346


In a world where online marketing gurus say, “you just have to be one step ahead of your clients,” claiming your expertise is a rebellious act. It’s frustrating to be overlooked and ignored for people who have shiny marketing but have half the experience, skill, and know-how. Your mission is to communicate your expertise in a powerful & persuasive way so your clients are moved to act. That’s why the Rebel Uprising podcast is dedicated to expert business owners, service providers, and consultants who want to own their expertise and turn their complex ideas into unmistakable messaging that grows a business and has people scrambling to hire you. Each week Dr. Michelle Mazur, the author of the 3 Word Rebellion & an expert in brand messaging & marketing, is your rebel truth-telling guide in the art of building a business that gets noticed. She shares strategies, tools, and insights based on research about how to create messaging & marketing that grabs attention, creates conversation, and cultivates connection. Build an argument for your business that has people reaching out to work with you and invite you to share your expertise on their stages.

Episode Date
Why Trying to Get it “Right” Keeps Your Business the Best-Kept Secret in the Industry

Is your business flying under the radar?  Happy clients who get great results see you as their secret weapon. 

Being the best-kept secret kind of sucks, doesn't it? It means that you're losing out on clients revenue, opportunities to let your expertise shine through so that it reaches more people. 

How can you stop flying under the radar? Well, it starts by letting go of this one pesky little thought that stops you from putting your work out in the world. 

And then it's just about following this three-step process that will help make marketing suck less. Are you ready for that? Let's dive in.

In this episode:

  • Why no one is actually noticing what you're doing as much as you are

  • Two big Rebel Truths about getting marketing right 

  • The three steps to making marketing less intimidating

Resources mentioned:  


May 30, 2023
Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business

Recently, I contradicted the advice of two big name creators. 

These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of.

And you know what?

It was awkward to contradict them to be the rebel going up against these industry giants. 

As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me. 

What was the advice? What did I say? What do you need to know about getting in front of the right people who love your work? 

In this episode:

  • How do creators vs. business owner market differently and why it matters for your business

  • The importance of prioritizing client work, sales, and marketing as a business owner

  • Why you shouldn’t just publish one-off pieces of content and how to think about repurposing content as marketing assets 

  • The importance of targeting a smaller audience of future buyers rather than building a huge audience


May 23, 2023
Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business

What if you stopped trying to build an audience?   

The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community.  

But is that true for your business? 

What if, for expert business owners, growing your audience is actually the wrong approach? 

Then what should you be doing instead of focusing on building an audience so you can reach new people who need your business?  

Well, that's exactly what I want to dive into in today’s podcast.

In this episode:  

  • Why building an audience may not be the best approach for your businesses

  • The most important audience growing asset that builds security and stability for your business (it’s got nothing to do with social media)

  • Why you should grow an audience of future buyers instead of casting a wide net


May 16, 2023
[Rebroadcast] Are You the Overlooked Expert?

Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me”

Honestly, I've asked this question of myself a lot, and I've become obsessed with figuring out the answer in my own business and for my clients.

I get to work with many amazing people who are experts with years of education, experience, and finely honed skills, and their work with their clients is incredible.

They are the type of people who are so damn easy to refer to because their work is so good. They're the kind of people I want to make sure more people know about.

But why aren't they known for their work if they are so good, talented, and skilled? 

I believe I found the answer to why this happens and why you’re the overlooked expert.

In This Episode:

  • Where the overlooked expert exists in the online business world
  • The cultural reasons why we don’t actually value expertise
  • Why experts struggle to communicate their worth

Learn more about Michelle Mazur:

May 09, 2023
Are You Being Overlooked Because Of Your Marketing?

When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business.


Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the time.


So how do you make the most of the time you spend marketing? How do you do it so that you actually see results in your business and you’re not just spinning your wheels?


Today, I’m talking about how to pinpoint what you need to be doing to stand out from the competition and be unrivaled in your field.


In this episode:

  • Why marketing your business is crucial if you want to have any control over where your next client comes from

  • Four components that help you become unrivaled in your field

  • Why discoverability, nurturing, and making the offer won’t be enough if you aren’t clear on your messaging 


Learn more about Michelle Mazur:




May 02, 2023
How to Stand Out With Your Podcast in 2023 with Jeremy Enns

Where are my podcasters at?


If you have a podcast or are just thinking about creating one, then today’s show is for you.


My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts.


Plus, we’re talking about how to build a podcast that actually lands you clients. We’re diving into the one step that most podcasters overlook when starting their show and how to market your podcast in a scrappy way in 2023.


Jeremy Enns is the founder of Podcast Marketing Academy, where he teaches brands and creators to hit their next growth milestone with detailed step-by-step marketing playbooks. He writes the Scrappy Podcast newsletter where he shares short actionable ideas around how underdog shows can punch above their weight.


So I hope you enjoy this conversation with Jeremy and stay to the end because Jeremy shares something that's truly insightful about what it takes to be successful in business these days.


In this episode:

  • Why you have to start with market research, plus Jeremy’s tips for how to do it for your podcast

  • Why you shouldn’t be afraid to make content and position your show for experts

  • What a podcast really does for your audience and your business in 2023

  • Why you shouldn’t throw money at advertising your podcast at the beginning, and what to do to build your audience instead


Learn more about Jeremy Enns:


Learn more about Michelle Mazur:




Apr 25, 2023
[Rebroadcast] The Only Remaining Way to Stand Out in Business

It might be hard to believe that there is only one way left to stand out.


This has been an idea that has been floating through my head for quite a while now, and I didn't feel comfortable coming out with such a bold claim until I kept seeing signs. You know, the type of signs that are basically saying, Michelle, you are right about this thing.


And other people are saying it too. Maybe it's time for you to say it!


And that is what we're doing today in this rebroadcast of episode 254.


We're going to talk about the only remaining way left to stand out in business. And guess what? It's probably not what you think it is.


In this episode:

  • The one thing that no one can copy from your business

  • How the way that you communicate about your work can always be uniquely yours

  • How sharing your unique message attracts your people to your business


Learn more about Michelle Mazur:




Apr 18, 2023
How to Use ChatGPT to Stand Out

Unless you’ve been living under a rock, you know all about ChatGPT. And I know there are a lot of worries about it.


Whether it’s a worry about replacing you and your business or that ChatGPT is just going to create a lot more noise in the marketing space and a lot more boring content that marketers are going to copy and paste to save time.


But I’m taking a slightly different tack today.


I want to talk about how you can use ChatGPT to stand out and get noticed. How you can actually use this tool to enhance what you’re doing so more people are interested, curious, engaged, and want to know more about your business.


I’m sharing three strategies to use AI to stand the heck out in a sea of robots.


In this episode:

  • How ChatGPT can help you quickly and effectively synthesize client research

  • Why ChatGPT sucks for generating new content, but it’s awesome for repurposing content you already have

  • The really fun way to use ChatGPT to punch up your copy


Learn more about Michelle Mazur:




Apr 11, 2023
What Does It Take To Stand Out in 2023

What does it take to make your business stand out in 2023?


Things are weird out there right now. The marketplace is more competitive than ever and because of the Great Resignation, more and more people have decided to start businesses and hang their virtual shingle.


Plus, we’ve got a shaky, wonky economy that’s making it take longer to close sales, or even get people to have a conversation about sales with us. 


So how can you stand out from the ever-increasing noise in the online space? How can you be remembered by the people who want to hire you?


That’s what we’re digging into today.


In this episode:

  • Why it’s time to say goodbye to mass marketing on the internet

  • How customization and personalization will actually lead to sales, unlike your Instagram posts

  • How to ditch your ideal client avatar and learn to speak like your real clients instead

  • Why your “unpopular opinion” needs to actually be unpopular–and it needs a clear solution

  • Why you’ve got to stop using manipulative marketing language if you really want to communicate your expertise and stand out from the crowd


Learn more about Michelle Mazur:




Apr 04, 2023
How We Will Take Care of Each Other Inside the Expert Up Club

Let's face it, the process of getting known and hired for your work is terrifying, sometimes completely frustrating, and other times defeating.


The web celebs want us to believe, it's a series of win after win after win, and everything is unicorns and rainbows. The reality is that there are ups and downs and sometimes more downs than ups before we start seeing the wins.


So how do we keep going? How do you keep putting your work out into the world where your clients can find it when it feels like nothing is working?


That's exactly what we're going to discuss today.

In this episode:

  • Why launching your message into the world can be so daunting

  • How community support can make putting your work out there less terrifying and helps you cultivate stamina for the long game

  • How being in community together will help us bring change to the industry, away from all talk and no results, to valuing true expertise


Learn more about Michelle Mazur:




Mar 28, 2023
Your Invitation to Expert Up

“The kind of people who sit there thinking about how to market themselves aren’t the kind of people who are developing these exquisite expertises.”


That quote from Michale Lewis, author of Moneyball and host of Against the Rules, has been on my mind ever since I heard it. Because that’s you, isn’t it?


The person with the exquisite expertise, the business owner who gets their clients amazing results. Your clients love you and they love to tell other people about you. The kind of person whose clients only wish they’d found you sooner, before they got burned by some other business.


How do we get experts and their businesses, the ones that get clients real results, known and hired for their work?


That is the question I’ve been not-so-quietly working on behind the scenes in my business. And today, I get to answer that question for you and introduce you to the brand new community, The Expert Up Club.


In this episode:

  • Why flooding the zones with experts improves not only your business, but online business as a whole

  • The three core pillars that are the basis for the Expert Up Club

  • What’s inside the Expert Up Club, including live workshops with guidance from me


Learn more about Michelle Mazur:




Mar 21, 2023
The True "No Audience, No Problem" Strategy to Grow Your Business

How many marketing courses or programs have you purchased?


If you’re like me, it’s a shit-ton. Too many to count.


Those programs filled my head with all kinds of tactics to get my work in front of new people from Instagram, to webinars, to lead magnets that would “explode my list!”


I feel like I’ve heard it all.


But there’s something very important that these courses and programs leave out. And it’s actually the secret of success behind some of the biggest names in the industry.


So what aren’t they talking about?


In this episode:

  • How collaboration and partnership are the secret sauce to audience growth

  • The truth about “no audience, no problem” promises

  •  Why messaging is inherently social

  • How the Expert Up Club will facilitate collaborations so you can build your audiences together


Learn more about Michelle Mazur:




Mar 14, 2023
What To Do When Your Marketing Message Flops

We've all been there. You send an email that no one responds to. You post on social media and despite spending nearly an hour on the post, you get crickets. You publish a podcast that you think is spectacular, and the downloads are meh.

It happens to everyone.

But the key is not to let the setback or the failure derail you.

So how do you bounce back when your best efforts aren't working? That's exactly what we're gonna talk about on today's show.


In this episode:

  • The fundamental mindset shift that will allow you to see your business and your marketing in a new light

  • Why you have to get comfortable experimenting with and amplifying your work

  • How to make your marketing content play to your strengths

  • How I’m cultivating the courage to try in my own work


Learn more about Michelle Mazur:




Mar 07, 2023
Don't Like Marketing? Here's What You Need at the Minimum

Do you ever wish that you didn’t have to market your business at all?


Do you wish that you could spend all of your time delivering your programs and working with your fantastic clients instead of trying to find the next client?


Well, I’ve got some good news, some bad news, and some even better news for you.


The good news is that there’s a very good reason why experts hate marketing their businesses. The bad news is that you still have to do it, especially if you have dreams of delivering group programs, writing a book, or just making more of an impact in more people’s lives.


But the even better news? There are steps that you can take to make marketing an easier lift in your business.

And that’s what I’m sharing today.


In this episode:

  • Why experts suck at marketing, and why you need to learn to do it anyway

  • Why your business needs a Minimum Viable Meaningful Messages

  • Three sets of messages to grow, engage, and offer your work


Learn more about Michelle Mazur:




Feb 28, 2023
Stop Trying To Get It Right

“I just need to know the right thing to say that will resonate with my client.”

I recently realized that you are a bit obsessed with getting it right.

Let me explain. Last fall, I surveyed my audience and I kept hearing from you that you want the right, the best, the most appealing message that’s going to resonate with your clients and magically get them to work with you.

And, boy, do I get that intention. I really, really do.

But what if obsessing over getting it right or finding the best, most appealing way to say something is actually keeping your clients from finding you?

That’s what I’m digging into today.


In this episode:

  • Why perfectionism won’t protect you from having your work rejected, but it will keep your clients from finding you

  • How doing foundational messaging work helps you let go of perfectionism and leave room for your messaging to evolve

  • The qualities your messaging really needs 

  • Why you should embrace “fuck around and find out” in the best way when it comes to your messaging


Learn more about Michelle Mazur:


Feb 21, 2023
How to Make Your Business Interesting to Other Humans

When you’re an expert you’re in a pretty exclusive club, filled with a small number of other humans who are passionately and a bit obsessively interested in your specific topic.

So of course it’s easy to talk to the other experts in your club.

But how do you translate your expertise and make it interesting to other humans? How do you translate it so other human beings want to pay you for it?

As a business owner, that is what you have to figure out. Otherwise, what you do and how it benefits your clients gets lost in translation.

Let’s figure out how to make your expertise interesting to humans.

In this episode:

  • Why your potential clients are like my mom when I was in grad school

  • Three steps to bridge the gap between what your clients know about what you do and what you know

  • Why the framework behind your results is kind of like sausage–no one cares how it’s made

Learn more about Michelle Mazur:


Feb 14, 2023
Why and How Experts Market Differently

What if the common business advice about how to grow your business is not meant for you?


What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills?


If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business.


It is because the way you've been taught to market doesn't work for an expert like you. 


So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work, so the people who need to hire you, know you exist.


In this episode:


  • Why claiming your expertise is not going to limit opportunities for your business
  • Why you shouldn’t correlate the size of your audience (or your bank account) to the depth of your expertise
  • Why you don’t need to be making Reels or dancing on TikTok to build an audience (you’re welcome)

Learn more about Michelle Mazur:



Feb 07, 2023
Are You Expert Enough?

“I don’t know if I’m expert enough to work with you.”


I hear this all the time from potential clients, and it’s usually followed by a list of certifications, years of experience, loads of transferable skills, frameworks they’ve developed to help clients, and years of getting them results.


So yeah, they are definitely expert enough.


But I understand why people feel this way, and why you, too, might be thinking that you’re not expert enough to even be listening to this podcast.


And while it may be good old-fashioned imposter syndrome showing up, it’s also possible that we have a fundamental misunderstanding of what expertise really is.


So let’s unpack what expertise means and how you know if you are expert enough.


In this episode:

  • Why not even getting a PhD is guaranteed to make you feel like an expert
  • Three stages of gaining expertise
  • Key ways to figure out if you really are expert enough


Learn more about Michelle Mazur:

Jan 31, 2023
Claim Your Expertise: The Rebel Expert Manifesto

“If I can do it, you can do it too!”


After all, you just need to be one step ahead of your client, and if you have a rags-to-riches story about how much you’ve overcome, that gives you authority!


Messages like these have ruled the online space since its inception. These messages cast the widest net possible and basically say anyone can own an online business. No specialized  knowledge? No problem!


But these messages have left experts out because most of us don’t have a rags-to-riches story. We’ve done it for other people, not just for ourselves. And forget about being one step ahead of your client, you are twenty steps ahead.


So common marketing advice just hasn’t worked for you.


For too long, experts have been passed over and overlooked in favor of business owners who are incredible at marketing, but struggle to deliver actual results.


And that needs to change.


Let’s make 2023 the year of the expert and let’s change the online business industry together.


Here’s my call to action and audacious vision for the year ahead. Let’s do this.


In this episode:

  • A five-part manifesto for owning your expertise in 2023
  • Why your expertise and the unique way you think are so vital and valuable
  • How to make curiosity your superpower
  • Why communicating your expertise isn’t just necessary for your business, it’s a responsibility


Learn more about Michelle Mazur:

Jan 24, 2023
We've hit 300! Hooray! Here's What's Next.

Today, we’re celebrating the 300th episode of the Rebel Uprising Podcast.


Recently, someone asked me what it takes to get to 300 episodes of the podcast and for me, it was about playing the long game. I just kept turning on the mic, week after week, month after month, year after year.


The podcast has always been a strategic business priority and a core piece of my marketing strategy. But the real secret sauce? I love doing this. 


And the best marketing you can do is marketing that you love to create.


So let’s pop the champagne, throw some confetti, and come celebrate with me as I reflect on what it means to play the long game, what I've learned from creating 300 episodes, and what's next for me and the podcast.


In this episode:

  • Why playing the long game with marketing you love to create is a more successful and sustainable strategy than following the shoulds
  • How this podcast nurtures potential clients and takes the pressure off sales calls
  • Why I’m making 2023 the Year of Experts and I want you to join me

Learn more about Michelle Mazur:


Jan 17, 2023
Minimal Viable Michelle: Understanding Your Body of Work for Repurposing

It's that time of year when you're casting a big vision, making plans, setting goals, and thinking about the projects that will move your business forward in 2023. But as Helmuth von Moltke the Elder said, no plan survives contact with the enemy. And no business plan survives contact with reality.

So what do you do when reality sucker punches you in the gut? We are gonna talk about this and why this podcast went on hiatus unexpectedly at the end of 2022. 

In this episode:

  • How suddenly becoming a full-time caretaker taxed me mentally and physically
  • Why I started thinking in terms of Minimum Viable Michelle
  • How I evaluated my minimum viable marketing, and why that meant taking time off from the podcast
  • How I repurposed content to maintain contact with my email list and continue generating revenue
  • What made it onto my Thrive List

Learn more about Michelle Mazur:


Jan 10, 2023
How Do We Earn Trust in Online Business with Maggie Patterson

How do you decide who to trust in your business?

When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them?

When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to. 

However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its head.

She believes that in online business, we should be skeptical at first until we’re given a good reason to trust someone, that trust should be earned and not just given.

So how do you earn trust and how do you know who to trust?

Maggie and I are diving into all of that today.

Maggie Patterson is the creator of Small Business Boss and has two decades of experience in communications, marketing, and client services.

She's worked with everyone from solopreneurs to the world’s biggest brands and today she's a mentor and advocate for do no harm business practices in the online space. She's the host of the BS Free Service Business podcast, and her work has been featured in leading publications such as, Fast Company, and


In this episode:

  • Why Maggie says “know, like, and trust” isn’t enough when it comes to building trust in your business
  • Why online businesses need to focus on earning trust through relationships, not manipulative marketing hacks
  • What a major recent survey can tell us about the state of trust, leadership, and values in 2022
  • How Maggie performs a trust audit before doing business with anyone
  • The five aspects of creating Trust DNA in your business


Learn more about Maggie Patterson:


Learn more about Michelle Mazur:



Nov 29, 2022
How To Build Trust Using Your Brand Message

The online business industry is in the middle of a trust crisis.

People have been duped. Your potential clients are skeptical. Heck, you are skeptical.

And that makes people reluctant to trust again, which impacts your business because you are kick ass at what you do.

You consistently deliver great results. You show up and do what you'll say you do, and most of all, you give a damn about your clients. You want them to succeed.

So what can you do to build trust with people who need your work but have been burned before? How can you show them you are not like the other business owners who didn't deliver before?

That's exactly what we're going to talk about today on the podcast. How to build trust with your brand message.

In this episode:

  • How your messaging supports the four factors of trust
  • Why your marketing should address your potential clients’ present reality, not just your solution
  • How to know if a client is ready to work with you
  • Why you need a “why buy” statement

Learn more about Michelle Mazur:


Nov 15, 2022
How Do You Know Who To Trust

There’s a game Maggie Patterson, my co-host of Duped, plays with me all the time. It’s called “Can I Tell What Makes You an Expert?”

We go to an about page of someone who’s doling out advice like candy on Instagram and see if we can tell why they’re credible to speak on this topic.

If we can figure it out, great! They earn our respect and trust.

But nine times out of ten, I have no clue why they are credible to do the work they do or say the things they say.

It’s no wonder it’s so easy to be duped and burned in the online space.

Real experts who know what they’re doing and how to help you are hard to find online, but pseudo-experts are freaking everywhere.

So how do you know who to trust online? How do you vet them? And if you’re thinking about hiring a messaging strategist, what should you be looking for?

In this episode:

  • Three questions to ask when you’re vetting a program or offer
  • How to gauge factors of trust–care, sincerity, reliability, and competence–in messaging strategists
  • Red flags to watch out for in promised results, timelines, and testimonials
  • Why you should steer clear of anyone who promises you “magnetic messaging”

Learn more about Michelle Mazur:


Nov 08, 2022
A Crisis of Trust: Why You Are Skeptical of Online Businesses

“I’ve been burned before.”

I’ve heard those four words more this year than in any other year I’ve been in business.

Potential clients who fill out my intake form tell me about another “messaging coach” who didn’t deliver on their promises, or the person who they hired created messaging that was unusable in the client’s marketing, or they didn’t see how the message was ever going to bring in clients.

In response to a survey I sent out to my email community, people talked about being burned by various service providers and programs–coaches, courses, etc–that promised everything and delivered nothing.

When it happens to you, it sucks.

And we need to talk about it. When you get burned, it violates your trust and makes it harder for all of us who are doing business the right way to earn our clients’ trust.

So for all of November, we’re going to talk about the crisis of trust in the online business space. But first, let’s define terms.

What is trust and how do you earn it from your clients?

In this episode:

  • How trust requires us to make what we value vulnerable to the actions of others
  • Four factors that build trust
  • How the mega launches and overblown promises of online businesses violate trust
  • How to communicate the reliability and competence that are essential to real trust

Learn more about Michelle Mazur:


Nov 01, 2022
How to Steer Your Business During Uncertain Economic Times

You're just one course away from recession proofing your business!

Or are you?

The message around recession proofing is everywhere these days, but what do you really need to know about surviving, and even thriving, in this economy?

Will the course or the membership site be the ticket, or are there other skills you want to cultivate to build a sustainable business in uncertain times?

Those questions are why I wanted to have my friend Tara Newman on the show to talk about the economy.

When Tara talks about the economy and what it means for small businesses, I listen, because this is not her first rodeo when it comes to riding out a recession.

Tara Newman is the founder and CEO of the Bold Profit Academy, where she teaches service-based business owners how to sell premium services and programs without the emotional stress of launching, worrying about ads, overwhelming social strategies, or complex funnels.

Tara hosts a weekly podcast called the Bold Money Revolution, and has been featured in publications like Money Magazine, Yahoo Finance, and the Huffington Post.

She earned her Masters in Organizational Psychology from Hofstra University and has over 20 years of experience, is a Profit First Professional, and holds an advanced level Reiki certification. Everything she teaches incorporates energy, mindset, and strategy as a framework for resiliency and results.

In this episode:

  • Tara’s three biggest takeaways from the 2008 recession, and why they still matter today
  • The online business models that may be at risk in a downturn
  • Why your marketing needs clarity and differentiation more than ever
  • Why Tara believes now is the time to make confident choices about where you want to be in three years
  • The most important skill you can build–and keep building

Learn more about Tara Newman:

Learn more about Michelle Mazur:

Oct 25, 2022
How to Keep Your Message Relevant During an Economic Downturn

There has been a disturbance in the force.

Or, a shift in the market.

When I first started offering brand messaging in 2018, the economy was cooking with gas. The stock market was on fire, the job market was stable, and consumer outlook was positive.

And when the economy was great, clients would come to me with the hope that their message would allow them to reach their full potential. Maybe that full potential was landing a book deal with a traditional publisher or speaking on a TEDx stage. My clients have aspirations and messaging was the way to fulfill that aspiration.

Flash forward to 2022.

The economy has a big case of the weirds. Inflation is high, consumers are uncertain about spending, and now when clients come to me, the problem they want to solve has dramatically shifted.

And that shift is key to keeping your message relevant during an economic downturn.


In this episode:

  • How changes in the economy mean changes in what basic needs your messaging is trying to meet
  • Why you need to consider if your messaging is addressing concrete or aspirational goals
  • How to pivot your message so you communicate the value of your offer in these uncertain times


Learn more about Michelle Mazur:


Oct 18, 2022
The Myth of Messaging as Self-Actualization

It doesn't feel the way I thought it would.

Once my clients land on their Three Word Rebellion–the message they want their business to be known for, the message that they will be leading with–it’s not uncommon for them to say something like, “I thought this would feel different.”

There’s an expectation that landing on your Three Word Rebellion is going to be some type of peak experience. The skies open, heavens part, angels sing, and there are puppies and unicorns everywhere!

There’s the expectation that this message is going to be a realization of their full potential and validate the worth of their work.

But that’s not really the job of your Three Word Rebellion, or any of the messaging you use to market your business.

And maybe web celebs have sold you on the idea that marketing should feel a certain way, but let’s bust through that notion, shall we?


In this episode:

  • How the online business space warps our perception of what our messaging actually represents
  • Why messages of self-actualization aren’t actually great marketing, especially in uncertain times
  • Why your Three Word Rebellion can actually make you feel pretty uncomfortable at first
  • How to separate yourself from your message

Learn more about Michelle Mazur:

Oct 11, 2022
[3WR Book Club] The Messages That Support Your 3-Word Rebellion

It's hard to believe that this is the last week of the Three Word Rebellion Book Club

You’ve claimed your expertise, you’ve discovered your motivation for starting your own movement and why it’s important for experts to step up and lead. And you’ve heard from some experts about how their Three Words Rebellions have impacted their businesses.

Finally you’ve done the hard work of unearthing your Three Word Rebellion. Or maybe you’re on the precipice and you’ve still got some digging to do. But once you have it, there’s a common pitfall I want you to avoid.

Your Three Word Rebellion is your entry point into your world and your work. It’s what gets people’s attention. And nowadays, it’s a big job to get anyone’s attention, so once you have it, you have to know what to do with it. You have to expertly lead people to your work.

And that’s where this pitfall comes in. You don’t know what to say next. So you relapse into talking like an expert and lose the attention of the person who really needs the work that you do.

So, how do you stop talking like an expert?

In this episode:

  • One essential thing you need to remember when talking to potential clients
  • The two next pieces of crucial messaging you need to go from getting their attention to getting their business
  • Four messages that build the argument for your work
  • Three signature stories that support your client decision journey
  • The questions to ask yourself as you launch your rebellion


Learn more about Michelle Mazur:

Oct 04, 2022
[3WR Book Club] What the 3 Word Rebellion Does for Your Business

Sometimes you just need to know something is possible.

As you're digging in to find your Three Word Rebellion, you may begin to realize that encapsulating your expertise into just a few words is a heavy lift.

But it is possible to find that Three Word Rebellion, that core message you want to be known for. And when you do that message can have a ripple effect in your business.

In this episode, I'm featuring five experts talking about their Three Word Rebellion and what it has done for their business.

The goal is to give you inspiration and drive to find your own Three Word Rebellion, while helping you decide what you want this message to do for your business.

In this episode:

  • How Cassie’s Three Word Rebellion communicates the intangible benefits of her approach to nutrition counseling
  • How Annie’s 3WR helps validate and normalize the experiences of the parents she works with
  • How Laura uses her 3WR as the foundation for all of her content and services
  • How Heidi’s 3WR sharpened her focus and paved the way for new offerings
  • How Stacy’s 3WR grounds her and ties together the threads of her work

Learn more about Michelle Mazur:

Sep 27, 2022
[3WR Book Club] Why Expert Business Owners Need to Start a Rebellion

Experts can spot BS a mile away.

And I believe that is what makes marketing so hard for them.

They see the pseudo-experts out there, marketing their businesses and all they see are the big promises, the quick fixes, the big rewards for little effort, the easy-to-follow blueprints, and think, “That’s not how any of this works.”

Experts look at those kinds of marketing messages and ask themselves if they really, actually, have to do that to get results? 

So today, let’s dig into what you can say to get your work in front of the people who need you that will communicate your real expertise, and won’t leave you feeling slimy.

For this week’s Three Word Rebellion Book Club, we’re reading chapters four and five and looking at why experts need to start rebellions, and the best advice I have for finding your Three Word Rebellion when you’re an expert.

In this episode:

  • Three reasons why you should stage a rebellion in your industry
  • A prompt for moving beyond what you want to rebel against, to imagining the change you want to create
  • Two key pieces of advice when crafting your own Three Word Rebellion

Learn more about Michelle Mazur:

Sep 20, 2022
[3WR Book Club] Why You Should Build a Movement Around Your Expertise

Do you ever say to yourself, “I wish I didn’t have to market my business. I just want to work with clients. Why can’t I just do that?”

It would be great, right? If the results you get for your clients could just speak for themselves. If people would land on your website and think, wow, she’s a badass expert, I’m going to book a call.

But it doesn’t work that way.

People need to know your business exists. They need to know that your expertise can solve their problem.

That’s why in today’s Three Word Rebellion Book Club, we’re diving into chapters two and three of the book to talk about why experts need to lead, and lead with their expertise. We’re also going to talk about finding the motivation to build a movement–no matter how large or small–around your work.

In this episode:

  • An equation for a building a thriving business and a movement around your work
  • Why you need to be clear on what change you’re trying to create
  • How to build devotion from your audience by being devoted to them
  • Two questions that will help you clarify who your people are

Learn more about Michelle Mazur:


Sep 13, 2022
[3WR Book Club] Owning Your Expertise

In an industry where you hear “you just need to be one step ahead of your clients,” claiming your expertise is a rebellious act.

When I first started my business, a well-intentioned friend advised me not to use “doctor” in my branding because I would intimidate people. Clearly, I did not listen to that advice.

The hard-earned expertise of my Ph.D. in communication, plus my 25 years of experience, is what gives me the license to do the work that I do. It’s what makes me excellent at my work. It’s given me the ability to get my clients results.

But our culture is set up to dismiss expertise as unnecessary. We can do our own research and be our own experts.

The Rebel Truth? If you want real results, hire an expert.

And your job as an expert business owner is to figure out how to communicate your experience, skills, and knowledge to your audience and clients.

For the next five weeks, we are going to read and see how we can use my book, Three Word Rebellion, to communicate your expertise and what makes you unique in a way that matters to your clients.

But before we can communicate it, we have to own our expertise for ourselves.

And that’s what I’m talking about today.

In this episode:

  • Why experts suck at communicating their expertise
  • The elements of expertise
  • Five steps to creating your “I am the one who knocks” statement

Learn more about Michelle Mazur:


Sep 06, 2022
Bonus Deep Dive: 3 Way to that Messaging Makes Your Marketing Pay Off

As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client.

It’s the Three Word Rebellion Book Club.

In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message.

Sound good? Sign up at

Now back to our Summer Deep Dive.

Today, we’re talking about return on investment.

How much time, energy, and money have you invested in marketing? 

Maybe it was courses, or hiring someone to write copy or some other service, heck, maybe you hired a marketing team and a publicist.

Now, be honest. How did it go? If you’re like most people, probably somewhere between meh and total waste of time, effort, and money.

There’s a reason why I say you have to nail your message and your offer before you invest in marketing. 

And to show you, I’m going to give three client case studies that highlight three ways getting  your message right makes your marketing work.

In this episode:

  • Shifting the focus to take a boring solution to a revolutionary result that people want
  • How your message makes you one-of-a-kind
  • Why your message is key to creating a cohesive audience journey and brand messaging platform

Learn more about Michelle Mazur:

Aug 23, 2022
Bonus Deep Dive: 3 Stories Your Business Needs to Tell to Turn Strangers into Clients

As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client.

It’s the Three Word Rebellion Book Club.

In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message.

Sound good? Sign up at

Now back to our Summer Deep Dive.

Today, we’re talking storytelling.

Do you ever wonder what makes certain business owners successful? It's the stories they tell. Naturally, human beings are storytelling machines because we want to be relatable, we want to connect with each other and find our common ground.

And when we show up again and again with the same stories and the same messaging, we are practicing radical consistency, which I believe is the cornerstone to every successful business.

Let’s talk about the stories you need to be able to tell, and why they help you grow your audience, make sales, and feel good doing it.

In this episode:

  • Why rags to riches success stories don’t connect with your audience, no matter how many marketing bros use them
  • How to craft a connection story that is both true and relatable 
  • Why you need to give prospective clients a reason to believe in your results, from little client wins to major successes
  • How to identify and use elevated social proof for your process

Learn more about Michelle Mazur:

Aug 16, 2022
Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing

As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client.

It’s the Three Word Rebellion Book Club.

In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message.

Sound good? Sign up at

Now back to our Summer Deep Dive.

Today, we’re talking about Brand Messaging Platforms.

Every major brand in the world uses them, but unless you’ve been to business school, you’ve probably never heard of one.

So what is it?

A Brand Messaging Platform documents how you write and speak about your business every day. It explains the unique value that your business brings to your clients, how your business is different from everyone who does what you do, and how to take people from casual onlookers to clients.

Sounds pretty important and useful, right? So let’s dig into building one.

In this episode:

  • Four key reasons to create a brand messaging platform for your business
  • Why you need to stop worrying about repeating yourself
  • The essential pieces of a brand messaging platform

Learn more about Michelle Mazur:

Aug 09, 2022
Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It)

As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client.

It’s the Three Word Rebellion Book Club.

In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message.

Sound good? Sign up at

Now back to our Summer Deep Dive.

Today, we’re talking about using your messaging to lead people to your offer.

That’s the purpose of messaging, right?

But when was the last time you told the world how they could work with you?

I’m not talking about spreading value through your emails and social posts. So really, when was the last time you directly told people about your offer?

Today, I’m taking my own advice and sharing how you can work with me, and giving you an example of how you can share your offer.

In this episode:

  • What makes me qualified to call myself an expert
  • Who I work with
  • What my process is, from first call to marketing plan


Learn more about Michelle Mazur:

Aug 02, 2022
Bonus Deep Dive: The Best Way to Stand Out in a Crowded Marketplace

Welcome to the Summer Deep Dive.

In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.

This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.

Today: How to stand out in a crowded marketplace.

There is only one remaining way to stand out in business: How you communicate with your audience and prospective clients.

The hard pill to swallow about online business is that anyone, anywhere can steal what you do. They can copy your services, your strategy, your client experience, etc.

But the way you communicate, your messaging? That’s uniquely yours and it can’t be copied.

I’m sharing how to strategically craft your messaging so that you do stand out in business, so that you can feel confident in your services, and make an even bigger impact.

In this episode:

  • Why the combination of your words, your voice, and your personality can’t be duplicated
  • Three service providers who’ve successfully differentiated themselves in the market

Learn more about Michelle Mazur:

Jul 26, 2022
Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead

Welcome to the Summer Deep Dive.

In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.

This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.

Today: Why you should ditch the client avatar and what you should do instead.

How many ideal client avatars have you created for your business? Probably a crap ton, right?

Every business program wants you to do one and they all kind of sound the same. And they don’t really work.

You know why? Because your ideal client avatar isn’t a real person! They’re a figment of your imagination!

Do you know who you can't market or sell to? People who don't freaking exist.

So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have conversations with actual people. 

Here’s how.

In this episode:

  • How to create an empathy map to dive into what your real clients are thinking, saying, and doing
  • Why you need to use your clients’ own words about their struggles and goals when they hired you

Learn more about Michelle Mazur:

Jul 19, 2022
Bonus Deep Dive: How to Assess the Effectiveness of Your Message

Welcome to the Summer Deep Dive.

In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.

This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.

Today: How to Assess the Effectiveness of Your Message

How do you know your message is working? Get curious.

Operationalizing curiosity in your business means asking better questions.

With my clients, I’m always asking questions about the assumptions they are making about their audience and their most ideal clients. If I don’t understand something, I ask. If I want to get to the “why,” I dive in with better questions.

And I do this in all areas of my business. I’m always asking more and better questions so I can get better results for my clients and my business.

Today, I want to ask you some questions that will help you make more sales in your business, make your marketing easier, and help you become known for your ideas and your work.

In this episode:

  • How to use your message to get out of the referrals rut
  • Why you need to craft a client journey
  • How your story works with your client journey
  • How your message supports your marketing assets and your plan


Learn more about Michelle Mazur:

Jul 12, 2022
Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting

Welcome to the Summer Deep Dive.

In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.

This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.

First up: The Difference Between Messaging, Marketing & Copywriting 

So many online business owners invest in the wrong things at the wrong times.

Their sales are stalling, they’re having trouble finding new leads, and their audience is quiet. So they think they need to rework their marketing, when maybe what they need to focus on is their messaging or copy.

But so often, they think all three of those are the same thing.

In this episode:

  • Breaking down the what, the how, and the action of messaging, marketing, and copywriting
  • Why you need to know your message in order to write effective copy 
  • The difference between tactics and strategy in marketing
  • Three questions to help you figure out what you need to focus on now

Learn more about Michelle Mazur:

Jul 05, 2022
Clarifying Your Message Leads to A More Effective Sales Process

I love sales.

I know most people don’t feel this way about making sales and it took me years to feel like this about having sales conversations.

But now I love the opportunity to meet someone new, to talk about their business and where it’s going, and then I get to help them decide if messaging is the right next step for them.

And the big reason that I can now say I love sales so much is that I know exactly what I’m going to say on that call. I feel confident that I’m in my zone of genius.

So what are the pieces of messaging that you need to have in place in order to have a more effective sales process? 

Today we’re digging into a client case study to find out where she was missing the mark and what she did to clarify her messages and make more sales.

In This Episode:

  • Why your message needs to speak your clients’ language
  • How to craft a message that speaks to results, not process
  • Why your “why buy” message needs to be something in your control
  • How having a framework makes your sales more effective

Learn more about Michelle Mazur:


Jun 28, 2022
4 Different Ways to Talk About Your Offer Without Talking About Your Offer

Tell me if this sounds familiar:

Hey, everyone! I’m so excited to announce that my mastermind is now open for enrollment. If you’re a coach or a consultant wanting to take your business to the next level…

We’ve all heard it, right?

It sounds just like every launch post of a program ever.

To be clear, I am not against direct asks to your email list or social media.

It’s exciting and fun to announce the launch of a program or to tell people you have spots open to work with you.

But how can you talk about your offer without sounding like everyone else on the planet who talks about their offer? 

How can you use your message and the content you create to get people ready to work with you?

How can you talk about what you sell without actually talking about what you sell?

It is possible. And I’m showing you four ways to do it.

In This Episode:

  • How talking about an unexpected symptom of the problem you solve sells your work
  • How to use industry trends to talk about your offer
  • Why a case study is better than a testimonial dump
  • The best way to give people a taste of your work is by letting them experience it


Learn more about Michelle Mazur:


Jun 21, 2022
Sell the Results, Not the Solution

If I went to your website right now, would I understand what your work does for me?

Is the result that I am looking for–that I would pay you money for–representing in your message?

Or are you falling into the overlooked expert trap of leading with your solution?

Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the work all the time. And we assume other people are just as excited about our expertise as we are.

But here’s the Rebel Truth: Your clients don’t care how you do what you do. They want the results your work creates.

Today we’re talking about how to go from solution-focused to focusing on the result your audience actually wants.

In This Episode:

  • Why experts struggle to see the difference between the drill and the hole
  • A client case study of marketing the result not the solution
  • Four steps to take your messaging from solutions to results

Learn more about Michelle Mazur:


Jun 14, 2022
Marketing Messaging Make-Over

Have you ever noticed  how many clichés there are in online business?

Scale your business. Grow your audience. Take it to the next level. Make money while you sleep. Do it all while avoiding burnout.

Now, if everyone is saying the same thing and relying on these clichéd marketing messages, it makes it hard for you to stand out.

If you want to go from being that overlooked expert into being known and hired by your right people, well, my friend, it is time to move past the clichés.

How do you do that?

Today I’ll tell you how.

I’m going to take three overused marketing messages and make them stand out by asking two very simple questions.

In This Episode:

  • Why we have so many clichés in online business
  • How to turn a worn out marketing message into a standout call to your people
  • Why you have to get specific in your messages

Learn more about Michelle Mazur:


Jun 07, 2022
Bonus: Duped: Predatory Pricing Practices in the Online Business Pyramid Scheme

Today, we are going to the dark side–the dark side of online business. Duped is the podcast that I host with Maggie Patterson. And in this episode, Maggie and I have a fascinating conversation about predatory pricing practices in the online business pyramid scheme. 

Let's face it, there’s a lot of downright terrible advice and business practices around pricing and Maggie and I try to debunk them all.

Find the full show notes and all things Duped at Duped.Online.

May 31, 2022
The Unfair Advantage of the Overlooked Expert

Carving out your unique place in the market is critical.

Any messaging expert worth their salt will tell you that one of the jobs of your message is to differentiate your business so you stand out. And so people will understand why they should hire you instead of your competition.

You can be the best in the world at what you do, but if people don’t know about you, and they don’t know what makes you different, then you’re just going to blend in with every other person who does what you do.

But here’s where I think the overlooked experts have an advantage.

Because you, my rebel friend, are different. You’ve got strengths, experiences, and skills other people don’t. Even if those people share your area of expertise, you’ve got something that makes you different.

Now you have to harness that advantage and communicate it.

In This Episode:

  • How differentiation works to get you in front of your right fit clients
  • Why differentiation means being able to charge more for your services
  • How differentiation eliminates your competition and turns them into colleagues
  • Why you want to be a category of one 

Learn more about Michelle Mazur:


May 24, 2022
Listen Up Overlooked Expert: Control The Message

One of the biggest lessons I learned in my business early on is to focus on what you can control.

There are so many things in business that are out of our control. Like whether that prospective client says yes to working with us, whether or not we land that podcast interview or that TEDx talk. We don’t control whether people open our emails or not.

And even though so much is out of our control, we do control the moments when the ball is still in our proverbial court.

Those are the moments before we send the proposal out to that prospective client, when we’re crafting that application to that TEDx talk, before we send the email and we reconsider our subject line.

And for the overlooked experts among us–those people who are amazing at what they do, but feel like they’re relatively unknown–what we control is actually the key to becoming known to the right people for our work.

So what do we control?

In This Episode:

  • What messaging is, what it isn’t, and why it’s not a fill in the blank template from a free download
  • Why your work needs you to advocate for it in a cohesive, comprehensive way

Learn more about Michelle Mazur:

May 17, 2022
Overcoming the Challenge of Being an Overlooked Expert

My husband and I love to play the game “spot the character actor” when we watch TV. 

You know, the actors that make you say, wait, what have I seen that person in? Why do they look so familiar? Because they’ve been in freakin’ everything.

But you have to google them to figure out their names and what else you’ve seen them in.

And I believe those actors hold the key to how we overcome being the overlooked expert.

Because you don’t need to be Brad Pitt famous or a web celeb to be known for what you’re good at.


In This Episode:

  • What we can learn about being visible to the right people from the red stapler guy from Office Space
  • Why not following the path of the web celeb means redefining success
  • Why your marketing needs to change when you step away from the visibility pyramid

Learn more about Michelle Mazur:


May 10, 2022
Are You The Overlooked Expert?
Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me”

Honestly, I've asked this question of myself a lot and I've become obsessed with figuring out the answer in my own business and for my clients.

I get to work with a ton of amazing people who are experts, with years of education, experience, and finely honed skills, and the work they do with their clients is incredible.

They are the type of people who are so damn easy to refer because their work is so good. They're the kind of people I want to make sure more people know about.

But why, if they are so good, so talented, so skilled, why aren't they known for their work? 

Well, I believe I found the answer to why this happens and why you’re the overlooked expert.

In This Episode:

  • Where the overlooked expert exists in the online business world
  • The cultural reasons why we don’t actually value expertise
  • Why experts struggle to communicate their worth

Learn more about Michelle Mazur:


May 03, 2022
How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4)

Did you play MadLibs as a kid?

Your partner would ask for a noun, a verb, an adjective, a number, etc. and at the end, your friend would read back the MadLib and it would spit out a nonsensical and sometimes hilarious and/or wildly inappropriate story.

Well, the other day I discovered a piece of software that claims it can create a social media post for your business in just three seconds.

And it was just social media MadLibs.

You enter your client’s title, their biggest misconception, what they really want, and the software spits out a post you can copy and paste to your platform of choice.

This is the pinnacle of playing the game of communication.

You want to post quickly to score points, be consistent, and get those likes and shares so your content continues to be seen.

Meanwhile we’re not really thinking about what our mission is, what makes our clients unique, what makes us unique. 

Playing the game of communication with social media MadLibs robs you of your biggest strength: YOU.

How can you opt out of playing the game and bring more of you into how you communicate about your business?

That’s what we’re talking about In this final installment of the Game of Communication series.

In This Episode:

  • Why your marketing needs you, not a swipe file
  • How following marketing trends doesn’t attract the clients you want
  • Why you need to own your expertise, credibility, and strengths in your marketing
  • How to hone your unique perspective on your industry and what you do

Learn more about Michelle Mazur:


Apr 26, 2022
What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)

Have you ever said to yourself, if I can just get people on the phone with me, I know I can make the sale. But the problem is getting them to that phone call in the first place.

I hear this all the time when I'm on a call with a potential client.

And it tells me two very important things.

Number one, it tells me what they are doing is tremendously valuable. And that when they're talking with someone one-on-one, they are very skilled at communicating the value their business is creating for that other person.

So that is something to celebrate. That is a success. 

But it also tells me that what they are saying during that sales call is being lost in translation in their marketing. And that’s why they’re having such a hard time getting people on the phone in the first place.

Their sales messaging is not translating into a marketing message that people find compelling.

But why does it happen? Why can't we translate what we say on a sales call to another human being into that brilliant marketing message?

The answer is found in the environment where we are communicating about our business.

Today we are exploring the true conditions of communication. Or, what needs to happen in order to get our message heard, understood, and acted on. 

In This Episode:

  • How distraction, noise, and misunderstandings impact your message
  • Why motivation and ability are key factors to persuasive messaging
  • Four essentials to get through the marketing noise

Learn more about Michelle Mazur:


Apr 19, 2022
What's the Intention Behind Your Marketing Message? (Game of Communication 2)

What was the intention behind your last email or post?

What did you want it to do for your business? What did you want it to do for your audience?

Sometimes we get caught up in posting or emailing for the wrong reasons. We realize that it’s been a while since we sent an email to our subscribers so we draft one quickly and send an email out. We come up with something that we think the algorithm will like so we post on social media even if it’s not really communicating our message.

In this episode, the second episode in a four part series about playing the game of communication, let's talk about why we get so fixated on vanity metrics and how we can start measuring what really matters.

In This Episode:

  • Why the points system of vanity metrics is so persuasive at pulling us away from our actual missions
  • What other people’s revenue numbers and follower counts are really telling you
  • How to use metrics to measure progress, not success
  • Two questions to ask yourself before you create a piece of content
  • How to create your own points system to measure the success of your messaging

Learn more about Michelle Mazur:


Apr 12, 2022
Are You Communicating or Playing the Game of Communication?
Let me ask you a question.

Did you start your business to accumulate shares, likes, views, comments, email subscribers, and traffic?

I don’t know your life, but I’m guessing that if you’re listening to this podcast, you did not start your business for any of those reasons.

I started my business because I truly believe that communication can change the world. I knew that if I could help business owners communicate what it is they do and why it freaking matters, then more people who are doing the best work would be known, seen, valued, and hired for that work.

So how did our goals and missions for our businesses get co-opted and transformed into all of those metrics?

The reason lies beneath this question: Are you communicating or are you playing the game of communication?

In This Episode:

  • What social media and the Legend of Zelda have in common
  • How the game of communication erodes your message and makes it harder to actually connect
  • Three questions to get clear on your real goals for communication
  • Why real messaging and communication have long-term dynamic value

Learn more about Michelle Mazur:


“How Twitter Gamifies Communication,” C. Thi Nguyen

Apr 05, 2022
Do You Really Have to be on Social Media to Market Your Business with Meg Casebolt

Do you have to be on social media to market your business?

If you’re becoming more and more disenchanted with social media, know this: you are not alone.

The number one question I get asked lately is if there is an alternative to marketing on social media.

My clients are requesting marketing strategies that don’t have a social media component because the platforms are demanding more and more of our time. Whether it’s video, reels, lives, stories, the constant cycle of content creation seems never ending. And the return on investment is questionable.

Which is why I wanted to have Meg Casebolt on the show.

She’s been talking about this trend on her podcast, Social Slowdown, and alternatives to hustling on social media platforms.

Meg Casebolt is the founder of Love at First Search, an agency devoted to helping online businesses get found in search results like Google, YouTube, and iTunes and turn those new readers into leads, subscribers, and sales. 

Meg lives in Rochester, New York with her husband, two boys and an 80 pound pit bull. She has an insatiable appetite for s’mores, Broadway musicals, and romance novels. 

In This Episode:

  • Why social media can’t be your one marketing strategy to rule them all
  • How the instant gratification of social media gets confused with real results
  • How Meg’s using content creation and collaboration in her marketing strategy
  • Doing the math on how many people you really need to reach

Learn more about Meg Casebolt:

Learn more about Michelle Mazur:


Rebel Uprising: Love at First Search with Meg Casebolt

Mar 29, 2022
What Does Your Business Get Out of Your Social Media Time?

How much time are you spending on social media each week? 

I don’t mean the time you spend doom scrolling or mindlessly looking at cat photos, but the time you spend creating social media for your business.

Creating the visuals, researching the hashtags, writing the captions, engaging with other people with purpose, answering your DMs, sharing other people’s work, responding to comments–it’s a long list of tasks that take more time than we think.

Last year I did a time audit and realized that I was spending about five hours per week on social media content creation. That’s twenty hours per month, and 240 hours per year, which is six weeks of work. That’s one and a half months of my working time!

When I realized that, I had to ask, is it even worth it?

And if it is worth it to me, then is it working?

Could I be doing something else with that month and a half?

That’s what we’re diving into today.


In This Episode:

  • How to find out if your people are buying services on social media
  • The power of having marketing assets so other people can help spread your message
  • Why your social media posts don’t have to be disposable


Learn more about Michelle Mazur:



Mar 22, 2022
Demystifying Marketing : Behind The Scenes of My Marketing Strategy
What happens after you get a message that works for your business? 

AKA that message is persuading people and leading them to work with you, so it's generating revenue for your business. 

How do you get that message that works to the people who need to hear it? The people who right this minute are most likely looking for you, but they don't know you exist? Yet.

That's where marketing comes in. 

Today I'm going to take you behind the scenes of my own business to show you how my marketing ecosystem works and the marketing assets that are currently working for me without me actively having to push them 24/7.

In This Episode:

  • Three key phases of marketing for your business
  • Why marketing assets are more than just graphics
  • How to simplify your marketing strategy for each phase

Learn more about Michelle Mazur:


Mar 15, 2022
Bonus: When the Messy Middle Feels TOO MUCH to Handle with Tracey Warren

Today's bonus episode of the podcast comes from the "It Should've Been Me" Community Project.

Who do you turn to when the messy middle of building a business becomes TOO MUCH to handle?

Today, we have Tracey Warren a very raw and vulnerable “It Should’ve Been Me Moment” and what she did to navigate through that moment to remind us all - even when it’s hard - there is a way through.

If you've enjoyed this story and want to hear more stories like this one, sign up for the community project at

Mar 10, 2022
Why Is It So Hard to Know If Your Messaging Is Working?
A huge following equals easy sales, right?

Eh, not so much. Let me give you an example.

Once upon a time in 2019, there was an Instagram influencer with a following in the millions who hung on her every word. She decided she wanted to create a clothing line and she would start with a T-shirt. All she needed for the first run was 36 people to buy a shirt.

Sounds simple, right?

Except she couldn’t get 36 people out of 2.6 million followers to buy a T-shirt.

There’s a common misconception in the online business world, and the online world in general, that amassing an audience means sales will be easy. You’ll know your messaging is working because everyone will be gathering around you and supporting you!

But what if that’s not true? What if social media is the worst and most confusing way to understand if your messaging is actually resonating and if it will actually lead people to become your next clients?

Let’s dig into what makes social media such a confusing space for creating messaging that leads to people working with you and measuring how your messaging is working or not.

In This Episode:

  • Three reasons why social media engagement is a terrible measure of your messaging
  • What the real job of your social media presence is for your business
  • The channels where you can really make a persuasive case for your work

Learn more about Michelle Mazur:


Mar 08, 2022
Messaging: What Is It and How Do You Know If It's Working
How do you know if your messaging is working for your business?

Ask yourself a few questions: Are you making the sales you want to make? Are you closing the deals you want to close? When people show up on sales calls, are they ready to work with you? And is the sales conversation just about the fit?

If you answered yes, congratulations! Your messaging is working! 

If you answered no, well, you have some more work to do.

And it’s no wonder! The online business world is chock full of confusion about what messaging even is, let alone how it supports your business’s one true job.

Let’s clarify what your business’s job really is (hint: it’s about revenue), how you really know your messaging is working, and what you can absolutely let go of as a test of if it is or not.

In This Episode:

  • Why messaging is more than a sentence, an elevator pitch or your brand voice
  • How messaging builds an argument for your business
  • Why you need messaging before you can have successful marketing

Learn more about Michelle Mazur:

Mar 01, 2022
Exploring the Messy Middle of Building an Audience and a Business

Imagine this: a friend tells you they’ve just landed a huge opportunity. 

And you’re thrilled for them! You’re genuinely happy for their success.


There’s this niggling little voice in your head whispering, that should be me.

And it really is a both/and situation. You can be genuinely excited for someone else and still feel that twinge of envy, knowing that you want an opportunity like that too.

It’s so easy to see someone land a TEDx talk and think, that should have been me, or they land a book deal and you think, I would love to have a book deal, that should have been me, or they get a Forbes feature and you think, oh, that should be me!

We see the happy endings and we compare our messy middles with them. Our brains are actually hardwired to do it.

But what about the bits we don’t see? The bits that come before the Instagram-worthy end goal?

Let’s talk about the messy middle of building a business and achieving success.

In This Episode:

  • Why you can’t control comparing yourself to others, but you can control what you do with the comparison
  • Why we need to shine a light on the messy middles of building a business
  • The three key pieces you’ll get from joining That Should Have Been Me

Learn more about Michelle Mazur:


Feb 22, 2022
Who Has Bigger Stages and Why

What if the online business game is rigged?

There’s such a sense of rugged individualism and “pull yourself up by your bootstraps” when it comes to building an audience and building your business.

And celebrity entrepreneurs with their huge audiences teach you in their courses that if you want a business and an audience just like theirs, you need to do what they do.

You need to show up consistently. You need to provide great value. You need to blog, podcast, do videos, host webinars and workshops, build your email list, run ads, because that’s the way you build a successful business.

But what if that’s not really how they did it when they started out?

What if what you’ve been told to do to build your audience and build your business isn’t actually the best way for you to do that?

In This Episode:

  • The underappreciated advantages that celebrity entrepreneurs had that you might not have access to
  • Why we need to talk more about the messy middle of building a business
  • Why strong relationships and community mean more than the size of your audience

Learn more about Michelle Mazur:


Feb 15, 2022
Advocating for Your Work in a Competitive Industry with Dave Noll

Have you ever wondered what needs to happen to take an idea and turn it into a TV show?

All of the TV that we watch starts as an idea someone had, that they then had to develop and advocate for to finally get it on TV.

Sound familiar? What needs to happen to get a show on TV isn’t all that different from what we need to do as business owners to take an idea out of our heads and turn it into a business.

Today, I’m speaking with Dave Noll, the co-creator of the hit reality TV show Chopped. We’re diving into how he and his colleague first developed the idea for the show and what they needed to do to get it to 75% there, to on the air.

Dave Noll has created, sold, and produced over 60 series and over 3,300 episodes in the US and around the world. He has won two Emmy Awards, two Gracie Awards, a James Beard Award for Best Television Series for Chopped, and a platinum album from the Recording Industry of America.

In This Episode:

  • How years of paying attention to the 4, 3, 2, 1 format finally turned into the idea for Chopped
  • Why the premise, title, and tagline got them 75% of the way there, and the final 25% of development into production took two years
  • How feedback from the network overcomplicated the premise and almost killed the show
  • How Dave and his team got back to their original pitch and got Chopped on the air

Learn more about Dave Noll:

Learn more about Michelle Mazur:


Chopped  - SNL

Feb 08, 2022
Building an Argument: How to Get Past the Manipulation Tactics
Pull a hoard of drooling, slobbering, fervent buyers willing to buy everything you have to offer! Yeah. That’s a real headline from a real sales page. Ick. But it reminded me of a question from a member of my email community that asked me, what will replace manipulative, privilege-based marketing in years to come?

And the short answer is that we, as business owners, have to learn how to persuade in a different way.

If we’re are going to break free from manipulative marketing, we have to encourage critical thinking in our buyers and prospective clients. And the way that we encourage critical thinking is by building an argument for our work.

When you do this, not everyone is going to buy into the argument that you’re building. You will hear no. And that’s okay because that means that client wasn’t right for you.

If they’re not buying into your argument, it’s good to hear no! You should be hearing no! Even though it’s uncomfortable and it hurts.

But what does building an argument even mean? What does that look like?

That’s what we’re diving into today.

In This Episode:

  • The two foundational paths to persuasion
  • Why your unique perspective and point of view are a prerequisite for making an argument
  • Five steps to building an argument for your work

Learn more about Michelle Mazur:

Feb 01, 2022
The Top Meh Messages In Online Business that You Should Eradicate from Your Marketing & Copy

Previously on the podcast, I’ve introduced how to change ‘meh’ into a powerful message, that will set you apart from everyone else who is in your industry. On this final episode of the podcast in 2021, I am diving deeper into 7 types of ‘meh’ messages, so you can start creating messages that will stand out in overcrowded online space.

My dear rebels, I wish you a fantastic Christmas holiday and New Year. Talk to you soon!

Visit this episode’s blog post here:

Dec 14, 2021
A Question Every Business Owner Should Ask

If a visitor came to your website without its branding in place, no logo, name, tagline, would he or she even recognize it as yours? If the answer is no, that means you are delivering ‘meh’ messages to your audience. And with  ‘meh’  messages people aren't seeing you and your work. It is about time to start working on your message, so you can stand out and bring your uniqueness into the world.

Visit this episode’s blog post here:

Dec 07, 2021
The 3 Essential Foundations for Creating Demand for Your Business

In today’s episode, we are moving forward with how to create a demand in your business. If you haven’t tuned into the last two episodes, please do, as this one is a sequence.  Everything we do in business is about communication. You want a message that builds a desire, builds demand for your work, and really engages with people. So today, I’m going to dive into the 3 essential foundations that create demand in your business. 

Visit this episode’s blog post here:

Nov 30, 2021
The Five Reasons You Want Your Business to be In-Demand

If you're a business owner that is almost always at capacity for client work but never quite gets there, do not miss this episode of Rebel Uprising. Today, I am diving deep into the five reasons you want to be in demand and why it is important for your business, your cash flow, and creating consistency. 

Visit this episode’s blog post here:

Nov 23, 2021
The Unspoken Problem in Online Business

Are you familiar with a phase of the business ‘’It's time to make the donuts’’? 

Some of us don't truly know it's happening to us, because on the surface everything is fine, you are financially stable, but actually, there is an underlying frustration to get more clients, to work with clients, to be fully booked in advance. 

In this episode, I will walk you through the importance of making a framework and creating demand for your work and expertise.

More on today’s episode of Rebel Uprising!

Visit this episode’s blog post here:

Nov 16, 2021
Case Study: Why You Should Stop Over Nurturing Your Audience

There is an epidemic in the online space where we have been taught to always be giving value, but we're not taught actually how to sell and to make the ask.

In this episode, I will walk you through how to stop over nurturing to create marketing that actually results in new clients, new sales, and more money. You will learn how to create something that will be highly valuable for your audience, but also will be selling to them on working with you.

Visit this episode’s blog post here: 


Nov 09, 2021
Duped: Courses - Money Making Dream or Business Nightmare

Duped is back with an all-new season! I wanted to share this episode with you because I'm constantly asked if courses are the way to "scale."  

Stop us if you’ve heard these ones before -

  • “Make money while you sleep!”
  • “Never trade dollars for hours again!”
  • “Create it once and set it on autopilot!”

We all know celebrity entrepreneurs make BIG promises when selling us a course that teaches us how to create… another course.

But do courses actually live up to the hype? Are they the passive income dream they claim to be?

In this episode of Duped, we’re looking at whether courses are a magical moneymaking dream or a bonafide business nightmare.

Learn more at:

Nov 02, 2021
Is the 3 Word Rebellion Messaging Intensive Right for You?

Are you one of those business owners who doesn't want to be too salesy or too self-promotional in your business? I'm on a mission to show you how to sell without feeling salesy, to show that you can talk about your services and still create value and help people, and also how to promote your work.

In this episode, I am sharing the main characteristics of my right-fit clients who are ready to work with me on the 3 Word Rebellion Messaging Intensive. Listen in now!

Visit this episode’s blog post here: 

Oct 26, 2021
The Best Way to Create Content that Engages Your Right Fit Client

There's a piece of internet marketing advice that floats around the internet that we, myself included until lately, largely ignore -- and that advice is to listen and pay attention to what your clients are saying back to you, what questions they ask, what their everyday struggles are.

This is an excellent way to create content and copy that actually engages with your right fit clients and it doesn't have to be complicated or techy. I'm sharing how on today's episode of Rebel Uprising, listen in!

Visit this episode's blog post here: 

Oct 19, 2021
Why You Should Ditch Ideal Client Avatars & Do This Instead

How many ideal client avatars have you created for your business? Probably a crap ton. This is usually heralded as one of the first steps to creating a solid messaging and marketing strategy. But here's the thing, all of those ICAs? They are a figment of your imagination. They don't exist, and do you know who you can't market or sell to? People who don't freaking exist.

So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have conversations with actual people. More on today's episode of Rebel Uprisng! 

Visit this episode's blog post here: 

Oct 12, 2021
The Missing Ingredient for Wildly Effective Word of Mouth Marketing

If you rely on word of mouth marketing, you have to be sure that your clients know how to explain exactly what it is that you do. You want them to be able to say more than you're magical, or it's so great to work with you. You want them to be able to refer you to their friends and colleagues with specific and actionable language. How? Tune into today's episode to find out!

Visit this episode's blog post here: 

Oct 05, 2021
3 Ways to Repel Clients Who Aren't the Right Fit for Your Business

You don't have to work with shitty clients.

One thing that breaks my heart is when my clients are working with people who don't appreciate their skills or talents, or they're working with people who just are not ready for the transformation that they are offering through their work. You don't have to work with these people. In fact, you can use your marketing and your messaging to screen them out, to repel them.

I realize that sounds scary to repel people, but it's exactly what you want to do if you never want to work with another crappy client again. So how do you do it? Well, that's exactly what we're talking about on today's podcast.

Visit this episode's blog post here: 

Sep 28, 2021
The Only Remaining Way to Stand Out in Business

What if I told you there was only one way left to stand out online? This has been something I've been thinking about for a while, and now I'm finally ready to share it. Listen in to this episode to hear what exactly that one way is and how you can start employing it in your business today.

Visit this episode's blog post here: 


Sep 21, 2021
A Programming Note

The Rebel Uprising podcast is going on a short hiatus for a very GOOD reason. 

Listen in for the update and an exciting announcement. 

In the meantime, be sure to check out our sister podcast Duped: The Dark Side of Online Business

Aug 31, 2021
[Summer Fun] How to Root Out Bro Marketing that's Lurking in Your Business

There's an awakening happening in the online business world: business owners are finally realizing the toxic and manipulative nature of bro marketing. However, they don't realize that bro marketing is lurking inside their businesses still. So let's root it out during this summer fun replay episode of the Rebel Uprising Podcast.


Catch the original blog post with a transcript and links for this episode here:

Aug 24, 2021
[Summer Fun] Duped: The Bro Marketing Binary

It’s easy to think “I’m not like them. I would never knowingly manipulate people into buying from me. I’m not like those Bros!” But what if it’s more complicated than that? There is not a Bro Marketing Binary. What if Bro Marketing is the air we breathe online?

You may not look like a Bro, but that doesn’t mean Bro Marketing isn’t lurking in your business and that’s exactly what we are breaking down in this episode of Duped for our 2021 Summer Fun series.

Visit this episode's blog post here:

Aug 17, 2021
4 Reasons the StoryBrand Framework Didn't Work for Your Business

The StoryBrand framework is heralded as the gold standard for business messaging. But what if you bought the book, took the course, or even worked with a StoryBrand consultant, and it just didn’t work for your business?

There are good reasons that the StoryBrand framework didn’t work for your business so let’s discuss those and what you can try instead on today's episode of the Rebel Uprising Podcast.

Visit this episode's blog post here: 


Aug 10, 2021
8 Jobs Your Message Does for Your Business

Have you ever sat down and thought about what your message does for your business? The words on your website, the post you share on social media, etc.

Those words bring new people to your community, bring you clients and bring you more opportunities to share that message. Your message does a ton for you and your business and we're going to discuss the eight specific things that your message can do for you when you have the right message on today's summer fun episode of the pod.

Visit this episode's original post here: 

Schedule a call with Michelle here: 

Aug 03, 2021
[Summer Fun] Creating the Audience Journey to Yes

You’ve created Your 3 Word Rebellion and you’re ready to grow your movement. So now it's time to take the next step and create your audience or customer journey so that the right people can easily say yes to your 3 Word Rebellion, to being a part of your movement, to what you've got to offer. But how exactly do you talk about your messaging so that people are excited to join in the impact? That’s what we’re breaking down on today’s episode of Rebel Uprising.

Visit this episode’s blog post here:

Schedule a call with Michelle here:

Jul 27, 2021
[Summer Fun] Why You Are Not Your Message

“You are your message” is advice that shouldn't be followed nor is it how you should approach your message. Believing this may keep you thinking small and prevent you from connecting with the right clients for your business. Listen in to today's episode to learn how you should instead view your message so you can have a healthier relationship with your business (starting today).

Visit this episode's original blog post here:

Book a consult call with Michelle here:   

Jul 20, 2021
[Summer Fun] The Brené Brown Case Study: Why Radical Consistency Matters to Your Business

The key to successful messaging? Consistency.

There is no better example of this than Brené Brown. So today on the podcast, we're replaying one of my most downloaded episodes of all time so you can learn why consistency works and how it can impact your business.

Visit this episode's blog post here: 

Book a consult call with Michelle here: 

Jul 13, 2021
What the Heck Is Branding with Robyn Graham

In the online business world, we tend to throw around a lot of jargon that is never defined. One of those words is “brand” or “personal branding” or “branding” in general. So today, branding expert, Dr. Robyn Graham is on the show to tell us exactly what a brand is, what it does for your business and the steps you can take to create your own personal brand.

Visit this episode's blog post here: 

Jul 06, 2021
Why Your Words & Message Matter More than You Think In Business

Have you ever been told that your messaging doesn't really matter because at the end of the day it's just a bunch of words? Today on Rebel Uprising I want to break that myth wide open. I'm sharing why words and the language you use every day actually do matter to the success (or failure) of your business.

For a transcript and links, visit here: 

Jun 29, 2021
What’s the #1 Reason Your Clients Buy from You? (Hint: it’s got nothing to do with money)

Online business has messed with our heads and made us believe that we can't market our offers without relating the results of what we produce back to money. But here's the deal my Rebel friend, you can't promise anyone that they will make money, period.

So what can you promise and what's the reason that your clients buy from you? Enter your "why buy statement," we'll be breaking this down on the show today so you can start using it in your own business ASAP.

For a transcript with links, visit here:

Jun 22, 2021
Brand Messaging Platform: What it is & Why Your Online Business Needs One

What if you could have an app that would tell you exactly what to say and write for your business? It would tell you what content you would need to create for an upcoming marketing campaign or the launch of your group program, or just for general social media. You would never have to guess what's most efficient, and you would know how to bring people into your business.

Well, you can have this, but it is definitely not an app. It's called brand messaging platform and it documents how you write and speak about your business every single day. Learn how to create one for your business on today's episode of the pod.

For a transcript with links, visit this episode's blog post here:

Jun 15, 2021
How We Can Support Your Business’s Messaging & Marketing

When was the last time you told the world how they could work with you?

One of the things I'm always pushing my clients to do is tell the world how they work with people on a consistent basis, because I see them marketing themselves, whether it's on social or their email list, but not telling people, their community that, “Hey, I have a process and it can help you get a result.”

If you've been listening to this podcast for a while, you hear me talking a lot about messaging, marketing, thought leadership and growing your business and your audience, but we've never dived into how specifically Communication Rebel and I can support your business when it comes to messaging and marketing.

So it is high time I take my own damn advice and tell you exactly who we serve, how we can help and why the heck I'm qualified to do this work.

For a transcript with thinks, visit here: 

Jun 08, 2021
How to Know If Your Business is READY for Messaging

Helping people to decide whether or not to work with you is an act of service. It's an act of helping people figure out if they are ready and I mean, really ready to experience your work and the transformation that your offers promise to them.

So, how do you know when someone is ready to work with you? What are the sure-fire signs that they are ready for that work and the transformation? On today's episode, I'm sharing the 5 messaging readiness indicators to model how you can do this in your own business, too.

For a transcript with links, visit here:  

Jun 01, 2021
Uncage Your Epic Credential with Caroline Mays

It's frustrating when words fail to capture the work you do for your clients. This is where Caroline Mays of Switchblade Lemonade comes in. She’s an expert in helping her clients uncage their Epic Credential. She insists that the average about me paragraph is a personality killer and identity eraser and a creative wasteland. And personally, I couldn't agree more.

Caroline's joining us today to share the importance of finding your Epic Credential so you can stand out in your industry. Enjoy! 

Visit this episode's blog post: 

May 25, 2021
Why Your Title Matters Less than You Think

One of the biggest questions I am asked is, “Michelle, I don't know what to call myself. What should my title be?”

But the thing is, your title is an inadequate description of the value and transformation that you actually create for your clients. This means that means no matter what you call yourself, you're always going to feel that the results and the value your business creates is so much more than that.

So let's talk about why your title matters way less than you think and what you should do instead on this episode of the Rebel Uprising podcast.

For a transcript and links, visit today's blog post here: 

May 18, 2021
The Mindset to Spread Your Message with KC Rossi

If you're feeling stuck in your business, it may be a mindset problem, which is why I'm so excited to have KC Rossi on the podcast today. KC is a business and leadership coach who helps women scale a profitable and soul aligned businesses. In our conversation, we learn why beating ourselves up is never helpful mindset work, and what we can do instead when we face blocks as we grow our business and become leaders in our industries. I can't wait to hear your favorite takeaways from this episode!

For a full transcript and links, visit here: 

May 11, 2021
Create Stand Out Calls-to-Action

Do you over nurture your audience? When we are over nurturers  we forget to tell our audience about your products or services and/or do not tell them how they can work with us. So today we're finishing up our four part masterclass on the BOLD Thought Leadership Framework and focusing on clear calls to action so that our audience knows exactly how to work with us so that we're not leaving money on the table.

For a full transcript with links, visit here: 

May 04, 2021
Lead Your Clients with a BOLD Message

You know what the online business world needs less of these days? Influencers masquerading as leaders. If you followed the latest Rachel Hollis event, you know exactly what I'm talking about. So we need less influencers and online business needs a whole lot more leaders.

The online business world has created a unique opportunity for you to lead with your ideas. And this is going to be the key to standing out in the online space and being bolder with your business. We are going to break down how to lead with your ideas and your thoughts on this episode of the Rebel Uprising Podcast.

For a full transcript and links, visit here: 

Apr 27, 2021
Why Focusing On Your Audience & Clients is the Fastest Way to Stand Out

When you think about standing out on your Instagram posts or blog posts, the focus is typically on yourself, how you're different, how your personality makes you unique, or how your story ads to your one-of-a-kindness. While these elements are important, 
I think they're missing a big, big, big opportunity -- focusing on your individuality to make your audience feel seen, heard and listened to in your messaging.

So, that's exactly what we're going to talk about today on the podcast, why focusing on your audience and your clients is one of the fastest ways to become the only option to them. Let's do this!

For a full transcript and episode resources, click here: 

Apr 20, 2021
Standing Out in A Crowded Market (4-Part Masterclass)

What I am seeing in 2021 is a lot of business owners saying the same things and I don't know how to differentiate one business owner from the next. I want better for the world (and for you). So for that reason I have created a four part masterclass about how to stand out in a noisy overcrowded marketplace.

In this first episode, I'm going to take you through a framework that I created to to help individual business owners be bolder with their messaging and really stand out so that we can stop this epidemic of sameness so that your business and your work gets the recognition and the attention that it deserves.

For links and a full transcript, visit here: 

Apr 13, 2021
What’s the Difference Between Messaging, Marketing and Copy?

I see so many people in the online space confused about what copywriting is and how it is different from messaging and how is copywriting different from marketing. As a result, many business owners investing in the wrong service at the wrong time, or they have misconceptions thinking that copywriters can do what marketers can do or marketers do what copywriters and messaging strategists can do when they actually don't.

I believe it's important to define terms so that everyone knows what we're talking about and we can start out on a level playing field. So let's clear up the confusion between messaging, marketing and copywriting so you can decide what you business needs to be focusing on.

Visit this episode's blog post here: 

Apr 06, 2021
How Emotions are Key to Closing More Sales

How do you want your clients to feel like after they experienced working with you? That's one of my favorite questions to ask my clients when we are working on their 3 Word Rebellion.

I think we often underestimate the power of emotions to build connection with our people. So when sales start to stall out in our business, the question is not about how do you sell more or close more or what kind of technique should you be using. But the REAL question is about the emotion and intention that you are bringing into your sales conversation. So on today's episode, we are going to talk about why emotions are key to closing more sales.


Visit this episode's blog post here: 


Mar 30, 2021
Why You’re Not Getting Any Leads and What Do About It

Good marketing and messaging leads people through the content you create and cultivates conversation with the purpose of helping your audience make a decision of whether or not they want to work with you. This is also known as lead generation. But what do you do when your leads dry up? That's what we're going to cover on today's episode. Listen in now!

Visit this episode's blog post here for a transcript and links: 

Mar 23, 2021
What to Think About When Your Audience Growth Stalls Out

Last week on Rebel Uprising we talked about how large your audience needs to be in order to be sustainable, because the truth is, most businesses cap out at 100 true fans. So what do you do when your audience stalls out? That's exactly what we're going to talk about on this week's episode of the show.

Visit today's blog post here for a transcript and links: 

Mar 16, 2021
How Big of An Audience Do You Really Need To Have a Sustainable Business?

You most likely started your business because you love what you do, right? Not because you love spending all of your time on social media. But here's the thing, social media is a necessary evil. So with that in mind, how big of an audience do you really need to create a sustainable business? My short answer for you is 1,000 and we'll be discussing why this is on today's episode of Rebel Uprising.

Visit this episode's blog post here for links and a full transcript: 

Mar 09, 2021
The Missing Foundational Piece of Nearly Every Online Business Owner

Have you ever tried to skip steps in your business? I see it so often, myself included. Sometimes skipping steps is fine and it gets you where you want to go even faster. But most of the time we skipped something that is foundational and holds us back from reaching more people, growing our business and even making more money.

When our business is not growing the way we want to, despite our efforts, it's time to take a pause and figure out what's missing. So, what is that missing foundational piece in nearly every online business? Well, that's exactly what we're going to talk about today on the podcast.

Visit today's blog post here: 

Mar 02, 2021
Question the Drink with Kari Schwear

Are you on the cutting edge of your industry? Are you doing something that no one else is doing? Or perhaps you're doing something so innovative and new that people don't even know that they have the problem you solve yet.?

If you found yourself nodding yes o any of these questions, then you don't want to miss this week's episode of the podcast. We're talking with Kari Schwear, founder of the Question the Drink movement. She struggled with the same issues you're having and is sharing how to create messaging that still works!

Visit today's show notes page post here: 

Feb 23, 2021
The One Reason You’re Better at Marketing than You Think

Have you been telling yourself that you're not good at sales? Or don't market your business successfully? I've got two pieces of good news, you're not alone in this thought and you're better at marketing than you think. Tune in to today's episode to hear how bro marketing tactics have clouded the beliefs you have about sales and how to reframe this mindset.

Visit today's blog post here: 

Feb 16, 2021
Love at First Search with Meg Casebolt

The single best investment I made early on in my business was SEO optimization. SEO helps your content to be found on Google, stay relevant, and forges you as the authority in your industry. Today on the podcast I brought on Meg Casebolt, an SEO expert from Love at First Search. Listen in to hear how SEO can make you less dependent on social media platforms and help get your work found while continually growing your audience.


Visit today's blog post here: 

Feb 09, 2021
Authority: How to Claim It

Authority... what is it and how can you claim it? I've been thinking about this a lot lately because time and time again I have seen authority be abused, especially when bro marketing tactics are used.

I remember when I first started my business, I struggled to find my authority and be confident in it. I often compared myself to other leaders in my industry until I was able to lean on my experience, my education, and the credibility that I created throughout the years.

So how can you find your unique authority to have a thriving business? That's exactly what we're talking about today on the show!

Visit today's blog post for a full transcript and links: 

Feb 02, 2021
Put Success in Your Way with Rob Hatch

Every Monday, I always sit down to review the week that I had before, and I asked myself this one question: What's one project that I move forward last week that future Michelle will thank me for? Sometimes it's working on a sales page or updating my playbooks that I use with my clients. And sometimes it's revising and expanding the Three Word Rebellion book

And other times it's nothing. The week got away from me. I had client work. There were things going on in the world that were distracting to me and I didn't get done what I set out to do. And I want to say, sometimes that is absolutely okay. We need those respite weeks to recharge our creativity. But more times than not, it bums me out. 

And then I read a book that changed everything. It was one simple thing I could do every week that would guarantee that I get something done. At least one thing done to move a project forward where future Michelle would be thrilled with past Michelle. Where I could feel like I was getting ahead and not behind in the things I was working on. Or I can feel like I was a success.

So I did what my guest, Rob Hatch, calls “putting success in your way.” And when I heard that phrase, I thought, “Wow, what a great Three Word Rebellion.” And I knew I had to talk to him about how he took that idea from a Post-It note and turned it into a book.

Tune into the episode to hear more:

Jan 26, 2021
What is Bro Marketing & How Do You Divest From It in Your Business?

I'm seeing a lot of conversations on Instagram about bro marketing and, you know me, I am totally here for those conversations. A new way to market and sell is emerging. And the more people who are talking about harmful marketing practices, the more it will become status quo to not do bro marketing because, let's face it, bro marketing makes people feel like shit. And it makes us question our judgment when we buy something we don't need for our business. Like, why did I do that? I should know better.

But what I'm also noticing is a lot of misunderstanding about what bro marketing is and what we should do about it from well-intentioned female entrepreneurs thinking that bro marketing is about how men treat women on the internet. And although that's an issue too, that's not what bro marketing is. 

Or people are still actively using bro marketing in their business, so they talk about bro marketing, but then when you look at their marketing messages and how they're showing up to sell, bro marketing tactics are still very much present.

So today on the pod, let's talk about what is bro marketing really, why do I call it that, and how do we divest? How do we get rid of it in our marketing and sales? So that's the topic of this week's podcast.

Tune into the episode to hear more:

Jan 19, 2021
Commitments Over Goals with Tara McMullin

This episode is a perfect way to start your year!

One thing that changed my relationship with goal-setting forever was an idea that Tara McMullin of the What Works Network shared around creating commitments to guide your life and business instead of adhering to the strict goal setting that we do every time this year. 

And this blew my mind. So I invited Tara on the show to talk about the commitment blueprint, how she developed the idea that was helping her in her own life and transformed it into an offer that people can't get enough of.

Tune into the full episode to hear more:

Jan 12, 2021
10 Marketing Messages That Need to Drown in the Sea of Sameness in 2021

In my copious amounts of free time, I have been researching NLP or neuro-linguistic programming. I know you're all jealous of my #hobbies. However, I love to learn about things that I don't understand, especially when they're a common marketing practice in the online world. And NLP is one of those things that bro marketers and bro-ette marketers use to manipulate us into making questionable decisions.

In fact, most of the celebrity entrepreneurs -- hat tip to my friend Maggie Patterson for coining that phrase -- they use NLP in their copy and in their word choice. According to Jason Louv who wrote the article “10 Ways to Protect Yourself from NLP Mind Control,” NLP is a technique of layering subtle meaning into spoken or written language so that you can implant suggestions into a person's unconscious mind without them knowing what you're doing.

But what really caught my attention about this article was a note about vague language and vague messages because, holy crap, the whole internet is full of vague language and messaging! But check this out from that exact same article by Jason Louv: “One of the primary techniques that NLP took from Milton Erickson is the use of vague language to induce a hypnotic trance. Erickson found that the more vague language is, the more it leads people to be in a trance because there is less that a person is liable to disagree with or react to. Alternatively, more specific language will take a person out of a trance.”

And as people who want to market in a way that feels good and you value having people make the best purchasing decisions for themselves, we actually want our people to think about what we're offering them so that they can make a good business decision. And so it means we need to get away from the same old, same old, boring-ass messages and drown those messages in the sea of sameness from whence they came.

So on this final episode of the podcast in 2020, let's talk about the ten messages that we need to leave in the rear view mirror of this year and let's start talking about how we can create marketing messages that inspire thinking while attracting the right people to our business.

Tune into the full episode to hear more:

Dec 15, 2020
What Does Your Business Need?

What does your business need?

When was the last time you sat down and asked yourself this very question, or have you ever asked the question? What does my business need? And the reason I'm bringing this up is because this is the question that I always pose to my clients when we’re wrapping up their messaging.

They have this new, shiny message. They have this new client journey. They have all these content ideas. They're raring to go. They get stuck and they don't know how to put it out there. And the question I always ask them, “Well, tell me -- what does your business need?” And it's so easy to be flippant and just think, “Oh, well, my business needs sales. It always needs sales and money,” but does it really? I also think this is a perfect question to start thinking about what's next in our business because it is the season.

So today on the pod, we are going to talk about the three needs every business has because your business is actually pretty basic when it comes to its wants and its needs. And I also want to start by posing another question that you can ask yourself to help you ease into 2021. So let's do this.

Tune into the full episode to hear more:

Dec 08, 2020
The Rise of Ethical Marketing in 2021 (And What it Means For Your Business)

One of the biggest gifts that 2020 brought us is that we are finally having real conversations about bro marketing and manipulative marketing tactics. I am so grateful that people are finally waking up to what these tactics are, how they're being used, and who is using them. It makes us better consumers and also makes sure that we are investing in programs that are really aligned with who we are and our own ethics and morals.

With that being said, I am also very, very weary. I am weary of people talking about bro marketing tactics and saying they aren't marketing with ethics and integrity. And then you take a closer look and you see that they're still relying on fear and scarcity and manufactured authority and atypical social proof to promote their programs, their services, and their products.

Being an ethical marketer is more about paying attention to what people do more than what they say. And my big concern for 2021 -- and I share this with my partner in crime over at Small Business Boss, Maggie Patterson -- is that we're going to see a lot of what is essentially “green washing” of ethical marketing. People saying that they're doing ethical marketing, but really they're still relying on the same bro marketing and manipulative tactics that they've been taught since they started their business.

And it's super easy to slap this buzzword of ethical marketing on your bio or in a headline. But ethical marketing is not a strategy. It's not a tactic. It's not something that you easily implement. It's a philosophy. It is a way of thinking about your business. So that's what we're going to talk about today on the podcast -- developing your own philosophy for ethical marketing so you know how to take a stand about what is right for you and what is wrong for you based on your own morals and principles.

Tune into the full episode to hear more:

Dec 01, 2020
Lead Your Profit with Caryn Gillen

When I started my business almost nine years ago, I had no clue what I was doing. I knew that I had amazing expertise in communication. I had passion and curiosity. I knew that I understood marketing from my time in corporate America. But building a business from the ground up? No freaking idea. I went to find experts who would teach me how to build my business the way they had built their business. I wanted the blueprint, the success formula that would minimize my work and also shorten the length of time it took me to have a successful business. 

And guess what? I paid thousands of dollars for it.  Sound familiar? Of course it does. The online business world experts teach you how to recreate their business. They have a successful business, they know how to build that kind of business, so then they say, “Hey, give me tons of money and I'll teach you how to build my business.” However, that is not the type of business that is aligned with you.

And this is the reason why I wanted to have serial entrepreneur Caryn Gillen on today's show. She knows how to build many kinds of businesses without all the cookie cutter bullshit that doesn't work for you and just ends up over-complicating your business.

So a bit about Caryn: she is a life and business coach for coaches who want to bring more them into their business so that they can have more fun and make more money. And whether you’re new to business or a seasoned veteran, I promise that Caryn has some insights for you on how you can lead your profit and build your business in a way that is fun.

Tune into the full episode to hear more:

Nov 24, 2020
Explaining What You Do When You're an Expert Who is Too Close to Their Work

You're in the weeds. You love what you do. You're passionate about it. And if you could just sit down with someone one-on-one for a good 30 minutes and explain it, you know they would be all in. They would be ready to buy. And what you do is so complex that you feel like you need to spend that time rambling just to get people to understand what your business is all about and how it can help them.

Does any of this sound familiar? If it does, you're suffering from what Steven Pressfield calls the “curse of knowledge.” And that “curse” is keeping you from marketing your business. That “curse” is actually forcing you to rely on word of mouth and referrals instead of being proactive with your marketing. So what can you do when you are so close to your own work that it feels impossible to create a marketing message that other people will grok quickly?

What I want you to know, my dear expert friend, is that it is possible to find that message. And this is exactly what we're going to talk about on today's episode: how to find your message, explain what you do when you're far too close to your work. So let's do this.

Tune into the full episode to hear more:

Nov 17, 2020
Discovering Your One Core Brand Message When You're a Multi-Passionate Entrepreneur

Do you often feel like you're a jack of all trades and a master of none? Do you hesitate to call yourself an expert in any one thing because you don't want to be pigeonholed into one area or one idea? Do you bring a ton of different skills and experiences to your business and the work you do in order to get your clients results?

If you found yourself nodding your head “yes” to any of these questions, you just might be a multi-passionate. I've got to say, I love you multi-passionates. You are some of my favorite clients. Also I am one of you. Multi-passionates are people who are interested in everything. They're always taking in new information or reading books, applying all of that knowledge and skills to what they do. Multi-passionates tend to be on the cutting edge of the latest trends or what's new in their industry because they are so curious, inquisitive, and always want to know more.

Now, when I talk to my multi-passionate friends, they always ask me, “Michelle, I am multi-passionate. I don't think I can have a Three Word Rebellion. How can a multi-passionate person find one core message that they can stick to?” And that's a great question. Exactly what we're going to tackle on today's episode. So let's dive in and do this.

Tune into the full episode to hear more:

Nov 10, 2020
Best Books of 2020 for Growing Your Business & Clarifying Your Message

Happy Election Day, rebel.

I hope wherever you are, that you have already cast your ballot. And if you're listening to the sound of my voice on Election Day and you're standing in line somewhere, I just want to say, keep standing! Your vote matters, and this election is so important.

And I'll be honest -- as a business owner, I've been really dreading Election Day because it's hard to market your business right now. Right? There's going to be a lot of noise out there. I keep telling my clients, “You gotta be flexible in November because we don't know what's going to happen.” So instead of doing my regular-type podcast where I share some insights and some reflection with you, I thought today I could share with you one of my biggest passions, which is reading.

I freaking love books. I taught myself to read around the age of four and my nose has been in a book ever since then. And I read a lot of books that could benefit you and your business. So today I'm going to share some of the top books that I've read this past year that can help you grow your business or clarify your message along with a few fun surprises.

So sit back, enjoy this episode, and maybe you'll discover your next read.

Tune into the full episode to hear more:

Nov 03, 2020
Translating Data into Confidence with Rita Barry

How do you know what's really working in your business?

How do you know if that last launch really worked? If your Facebook ads are profitable or you're setting your money on fire? And how do you know if your email marketing is effective? You know when you look at the numbers. Oh, numbers. I know many of you are not like me. I'm a researcher. I revel in numbers. It's giving me feedback on whether or not my efforts are paying off. 

However, for you, numbers may feel like an abyss of anxiety and uncertainty. What do all these numbers mean? Am I looking at the right numbers? What do I do with these numbers now that I know them?

And this is exactly why I invited Rita Barry on the show to talk about the numbers in your business so that you can translate data into confidence (and P.S. that's her three word rebellion).

A bit about Rita: she is a measurement and marketing expert and the founder of Rita Barry & Company, a digital marketing optimization consultancy. For the past 10 years, she and her team have been helping women-led online businesses get clarity about every aspect of their marketing funnel and paid traffic campaigns.

Now, if you're about to run away from this podcast because we're talking about numbers, please don't. Rita makes data approachable and even fun.

Tune into the full episode to hear more:

Oct 27, 2020
4 Questions Every Business Owner Needs to Answer to Make More Sales

Well, isn't that curious? Curiosity and staying curious is one of the core values of my company Communication Rebel. And I'm curious by nature. I always want to know how something works, or I want to hear the backstory of how you came up with that remarkable idea. I'm constantly reading to find out more information so that I can understand the world better and satisfy my curious nature.

But to operationalize curiosity in my business, well, that means asking better questions. With my clients, I ask questions about the assumptions they are making about their audience and their most ideal clients. If I don't understand something, I ask. If I want to know the why behind a certain belief, a really strong stance, I dive in with a better question.

But I also do this in all the other areas of my business. With my marketing -- if a post on Instagram works very well, I wonder, “Huh. Why did that get so much attention?” If one flops and I thought it would do well, I ask myself, “Huh. What didn't work about this post?”

I'm always asking more and better questions so I can get better results for my clients and my business.

And today, I want to ask you some questions that finding the answers to will help you make more sales in your business. It will also make marketing so much easier and help you become known for your ideas and your work. If you're ready to have your curiosity piqued and you want to answer some better questions that will help you grow your business, then keep on listening because we're going to do this.

Tune into the full episode to hear more:

Oct 20, 2020
5 Rebel Truths About Crafting The Message You Want to Be Known For

What do you want to be known for?

That's a doozy of a question, isn't it? But if I ran into you on the street -- six feet apart, masks on, of course -- would you be able to answer that question in just a few words, in a way that was so compelling it would make me want to know more. So what do you want your business to be known for? 

For me, I want to be known for the Three Word Rebellion and creating messaging that matters. And that entire question of being known for something in your business, that all comes down to your message. And in this online business world, there are so many courses and programs that teach you marketing and funnels and PR strategies, but rarely do they teach you what to say in the funnel that will get people to take action or the angles for your pitch that make podcasters want to interview you.

And even if they try in these courses and programs, the messaging that’s produced sounds very generic. Very “me too,” like everyone else in your industry. Why is that? Well, it's because messaging is messy. It's very custom to the business owner, to you.

People have a lot of misconceptions about what messaging is and how to find the answer to that question of what do you want to be known for? So on this episode of the pod, we are going to bust through some of those misconceptions about messaging and replace them with some rebel truths so you can start getting clear about crafting that message you want to be known for -- that message that gets you clients that gets you on podcasts, that really helps make your business easier to market and promote. Let's do it.

Tune into the full episode to hear more:

Oct 13, 2020
What the Hell is Messaging & Why Does Your Business Need It?

It's the end of the world as we know it, and I feel fine. Now, you might think that I'm thinking about the song because it's election season and it feels like the end of the world, but really I thought of that song today because I've been thinking a lot about my time on the speech and debate team in high school and college.

And if you don't know the folklore behind that famous REM song, let me educate you. REM one day stumbled into a policy debate tournament on the campus of the University of Georgia, and what you should know about policy debate back in the day is that every thing, every policy would end in total annihilation of the planet Earth.

So as a former debate geek, I love it that song. And so do most debaters. But one of the other things that I learned from my time in debate (aside from every policy action ending in nuclear war or how to rip an argument to shreds), is the importance of the defining terms so that every person is on the same page.

Recently it's come to my attention that people don't really understand what messaging is about.

It started when someone slid into my DMs on Instagram and said, “Hey, so what is a messaging expert? Do you teach me about a sales strategy or how to talk to people in the DMs so they can be converted to clients?”

And then I also asked on a webinar if people understood what messaging was. They get parts of it. They see how a message could apply to a specific marketing campaign or a launch or your sales strategy or a social media strategy, but what they don't realize is that messaging actually encompasses everything in your business.

So like a good debater who doesn't want the end of the world to come, let's define our terms and talk about what messaging is, how to use it in your business, and why you need a message that matters for your thought leader business.

Tune into the full episode to hear more:

Oct 06, 2020
Scaling Empathy with Kira Hug

One question my clients are asking me right now is, “How should I be marketing my business in November?” Now, November is code for, “I think the election is going to be a shit-show and everyone's going to be distracted. So what should I do?” And you know what? I am right there with you. I'm not exactly sure how I want to proceed in my own marketing when November comes, but here's my feedback and what I'm going to do:

Make a plan, but hold that plan loosely.

Don't be afraid to burn it to the ground based on what's happening in the world so that you can respond with compassion and empathy to your clients, your community -- and most importantly, you should do what you need to do to take care of yourself. And also right now, make a plan to vote.

Empathy, compassion, even getting out of our online bubbles of information is exactly why I wanted to have a conversation with Kira Hug.

She has some unique and fascinating insights on why the words we use in our marketing and our copy matter and how business owners can actually get out of their bubbles and how that can influence them to do better work. And what I loved most about this conversation is we talk about scaling empathy so that we can live in a more compassionate world.

Tune into the full episode to hear more:

Sep 29, 2020
Escaping the Bermuda Triangle of Marketing for Your Thought Leader Business

I see a new Bermuda Triangle emerging -- one that business owners are getting sucked into -- where they put out their work, no one notices, and they're not making the sales they want to make.

And so their business just gets sucked into the Bermuda Triangle of Marketing, never to be heard of. I'm over seeing so many thought-leader businesses, people who are talented, who have big ideas, who get their clients these transformational results just being sucked into this Bermuda Triangle.

Why does this happen to the best of business owners? And how can your own business escape the Bermuda Triangle so it can be noticed, so that it stands out, so that you start making sales and impacting lives? Well, that's exactly what we're going to discuss on the podcast today.

Tune into the full episode to learn more about the three foundational pieces your business needs to have so it doesn't get sucked into oblivion:

Sep 22, 2020
Finding Joy in Marketing and Life with Shannon Hernandez

On today's episode, we are talking all about joy in business, marketing, and life with my guest M. Shannon Hernandez.

Let me introduce you to Shannon. She is all about that joy in life and business, and specifically is known around the globe for her joyful marketing methodology. She works with online coaches and consultants, teaching them how to market and sell from a place of joy first and build a profitable business that includes abundant time off.

She understands and has cracked the code of the importance of joy in your marketing. As you listen to or read today's podcast, think about what's not bringing you joy in your business and your marketing and how you can make it more joyful:

Sep 15, 2020
Is Bro Marketing Lurking in Your Business?

Finally, after years of talking about dude-bro marketing -- that marketing that is manipulative -- there's an awakening happening in the online business world. Other business owners are finally realizing the toxic and manipulative nature of bro marketing.

They don't realize that the killer -- the bro marketer -- is lurking inside their business.

There could be a bro hiding out in your business! He's sneaky and, let's face it, the way we have been taught to do marketing online has been through these tactics. So let's root him out during this episode of the Rebel Uprising Podcast.

Tune into the full episode as I help you root out the toxic marketing culture techniques that you may be using in your business without even knowing it so you can market you message in ways that connect and engage with your audience:

Sep 08, 2020
How to UnF*ck Your Marketing So Your Business Gets Noticed

If you've been in the online marketing world for any length of time, you know that we get a lot of "rules" in business from bro marketers and celebrity business coaches about marketing and how we show up to promote our own businesses.

All of these tactics, all of these rules, they are what is screwing up your marketing. Because, for the most part, most of these rules change quickly. Tactics over complicate your business. They stall out your thought leadership. They make sure your message doesn't reach the people who it needs to reach.

Let's get back to the basics and talk about what marketing is really at its most simple form.

Tune into the full episode as I expand on getting back to the basics of marketing and how that can be a game-changer in your business: 

Sep 01, 2020
Who Does Your Business Stand For?

Do you remember the first time you felt like you fit in somewhere? I promise this is very relevant to finding what your business stands for because this is exactly the way you want your audience to feel.

Today I'm sharing a recent epiphany I had about marketing, outlining the difference between a cult following and a business built for the masses. You have to find which thought leadership is right for you in order to attract your people.

Tune into the full episode because I'm sharing 3 questions you can ask yourself in order to find who your business stands for. Visit this episode's blog post for a transcript and resources:

Aug 25, 2020
What Can a Thought Leader Business Look Like?

The Rebel Uprising Podcast is dedicated to helping passionate business owners become recognized leaders who make more money and impact the world by turning their messy, complicated ideas into thriving thought leadership businesses.

You might remember that line from the Rebel Uprising trailer, but what does a thought leader business actually look like? Buckle up, because that's what we're covering on today's episode.

For a full transcript with links, click here: 

Aug 18, 2020
What is a Thought Leader Really? (And Could You Be One Already?)

What do you think of when you hear the phrase thought leader? Maybe you think it's completely irrelevant to you, or unattainable.

But what if the way the online world has been thinking about thought leadership is all wrong and what if you are already a thought leader and you just haven't realized it yet?

Listen in to start redefining thought leadership with me today.

For a transcript with links, visit here: 

Aug 11, 2020
Trailer: Introducing the Rebel Uprising Podcast

I'm so excited to introduce the new and improved, Rebel Uprising Podcast. Rebel Uprising is dedicated to helping passionate business owners become recognized leaders who make more money AND impact in the world by turning their messy, complicated ideas into a thriving thought leadership business. Each week Dr. Michelle Mazur will share strategies, tools, and insights on how to turn your complicated ideas into great messaging and solid business structures.

New episodes will drop every Tuesday. To make sure you get every episode delivered straight to you, subscribe right NOW. Then leave a review and share with another rebellious business owner.

Aug 04, 2020
The Business Changing Brilliance of the 300 Day Challenge with Alice Karolina

What if 300 days is what it took to transform not only your business, but your life? Alice Karolina is on the podcast today and she's sharing the story of how she challenged herself to 300 days of money making activities, creating change that she never could have expected.

Plus, you'll hear why she's rebelling against all things superficial and how she's hoping to change the online business industry.

Visit this episode's blog post here: 

Jul 28, 2020
Reclaiming Selfishness & Becoming a Boundary Badass with Nancy Levin

Raise your hand if you suck at setting boundaries AND sticking to them? I'm so excited to have Nancy Levin on the Rebel Rising Podcast today because she's a complete boundary bad ass. Listen in to hear why it's okay to be a bit selfish, plus how to set healthy boundaries to feel more in alignment with your own desires.

Visit this episode's blog post for a full transcript with links: 

Jul 21, 2020
People Over Paper with Glenn Meier

I'm so excited to have Glenn Meier on the show this week. Glenn is an attorney who is rebelling against a legal system that forces everybody who participates in it to treat each other like they're enemies. On this episode he explains how we can create a win-win relationship with each of our clients and vendors.

If you are a business owner who has even one contract relationship, this episode is for you.

Visit this episode's show notes page for a full transcript with links: 

Jul 14, 2020
[Best of the Pod] Imperfect Allyship with Erica Courdae

Today's episode is a rebroadcast from last year. My conversation with Erica is even more timely now and offers a great reflection for considering diversity and inclusion in your business.


Erica Courdae, entrepreneur, coach, and consultant, is joining us on the Rebel Rising Podcast today. We're talking all about the necessity of talking about important and necessary topics in a safe space creates change and helps people feel comfortable, open, honest, and forward focused.

If you've been waiting for the rebel take on diversity and inclusion, this episode is it.

For a full transcript with links visit this episode's show notes page here:

Jul 07, 2020
Direct Your Audience to Act with BOLD Direction

This week on the podcast we are finishing up the BOLD Thought Leadership Framework with D-- direction.

As a leader, you have to provide your audience with direction instead of making the mistake of assuming they know next steps to take. The most common way of doing this is through a solid call to action. Listen in to hear how to craft the perfect one for your audience in order to make more sales.

For a full transcript with links, visit here: 

Jun 30, 2020
Lead Your Audience & Your Business with BOLD Thought Leadership

This week on Rebel Rising we are continuing our way through the BOLD Thought Leadership Framework. Today we're going to talk all about the L: leadership.

Being a good leader means that you lead with your values, viewpoints, and structured framework. Listen in to hear a bit more about how to do each of these.

For a full transcript with links, visit here: 

Jun 23, 2020
Be Bold & Other Focused: Why Adding Self-Reflection is Key to Make Your Thought Leadership Stand Out

Hey rebels, last week we talked about going bold with your message, and now we are moving on to O-- other focused. This BOLD framework is rooted in thought leadership, which ties in perfectly to other focused.

Tune in to learn more about how you can take the focus away from you and steer it instead to your audience in order to be more engaged.

For a full transcript with links, visit this episode's blog post here: 

Jun 16, 2020
Going BOLDER with Your Message

Today on the podcast I'm sharing what it means to be BOLD with your messaging. You need to be getting the maximum wattage out of every single word that you are using.

When you have one of a kind messaging, you're not afraid to say that you are the best at what you do while focusing on your only-ness. You are a leader, and you're here to change lives, it's time to get known for exactly that.

For a full transcript with links, click here: 

Jun 09, 2020
Message in a (Champagne) Bottle: Celebrating 200 Episodes of the Rebel Rising Podcast

This week we are celebrating the 200th episode of the podcast, can you believe that? If you've been here with me since the beginning, thank you. The show today is completely different from the day I launched.

Today I'm talking about the evolution of the podcast as well as next steps, including the new name for the podcast! Listen in to find your very own action step now that you've done all the rebel rising you can.

For a full transcript with links, visit this episode's show notes page here: 

May 26, 2020
Embodying Self-Respect with Brodie Welch

Brodie Welch, a Chinese medicine practitioner, bio hacker, and entrepreneur, is on the Rebel Rising podcast today. She is the expert in the Fundamental Interconnectedness of All Things. She helps her clients see beyond inundated self-care to really treat underlying problems of their constant stress, fatigue, tension, and more to help them live a life that is more meaningful and sustainable, a life where they feel more in touch and in control with themselves.

If you're ready to go beyond self-care and really change the way you live and do business in order to be in harmony with your body, listen in now.

For a full transcript with links you can visit this episode's show notes page here: 

May 19, 2020
Ditching the Lead Magnet & Building Your Email Community the Rebel Way

This week's podcast is quick and dirty, but I'm talking about something that's important to community building: lead magnets. I'm sharing how you can revolutionize your thinking around your opt in, because lead magnets (or community anchors/builders as I've started calling them) can be rebellious too.


For a transcript with links visit this episode's blog post here: 

May 12, 2020
Being Brave & Causing Problems in Business with Ash Ambirge

Ash Ambirge from The Middle Finger Project is joining me this week on Rebel Rising. She was one of the first people that I was really drawn to when I started my business eight years ago. The foundation of our conversation focuses on rebelling against the construct of authority and what that really looks like, even during a pandemic.


If you're finding it hard to separate yourself from your business, or even struggling with showing up to sell, this episode is for you.


For a full transcript with links, visit this episode's blog post here: 

May 05, 2020
Feeling Weird About Selling? The 4 Essential Elements of Resilient Business & Message

If you're struggling during the weirds (my new name for the pandemic, coined by The Staying In Podcast), I have a piece of solid advice for you: focus on something bigger.

I've seen that having a bigger vision for myself has helped me navigate this time because I'm not giving up on the plans that I had for 2020. I have also seen this manifest in each of my clients, they don't want to let go of their businesses and their lives, because those businesses? They help people.

So how exactly do you stay strong and focused during the weirds? Tune in to listen to my four essential elements!

For a full transcript with links: 

Apr 28, 2020
We Need to Talk About the F Word: The Economics of Giving Your Products & Services Away for Free

Hey rebels, we need to talk about the F word: FREE.

This episode might be a little hard to hear, but it's so necessary. I've seen so many online business owners and entrepreneurs giving away their services for free. The hard truth here is giving away our valuable services for free has a pretty negative impact on the economy and on our businesses.

Listen in for what you can do instead OR how you can move forward if you've already given something away for free.

For a full transcript with links, visit this episode's show notes page here: 

Apr 21, 2020
How to Get Paid to Be You Even During a Pandemic with Natalie Sisson

Hey rebels, this week on the podcast Natalie Sisson of the Untapped Podcast is here to share how you can get paid to be YOU, even during this pandemic.

As we know (because we hear it everyday) these times are so new and uncertain to so many people. If you're an online entrepreneur, this change probably feels somewhat easier. But there's also so many people who are completely having to pivot to the online world almost overnight.

Natalie shares some really important insight on using the skills that you know to help those around you that are craving help, certainty, and guidance during this time. Plus, why it's OKAY to be getting paid for your unique skills. 

For a full transcript and links, visit this episode's show notes page here: 

Apr 14, 2020
Resources for How to Thrive & Navigate Uncertainty in Your Small Business During this Pandemic

How are you feeling at this moment? All feelings are welcome. For me, I'm feeling grounded, optimistic, and curious. I'm always feeling a little curious, I must say, but I'm curious about what's next.

So on the podcast today, I wanted to share with you various resources that are helping me right now to navigate these times and the resources that are working for me. I encourage you to take what you need from this episode and leave the rest behind because. As I've said before, no one knows what the hell they're doing right now.

We've never been here before as business owners, as humans in this pandemic, but I feel called to tell you what works for me, what resources have been helping me and giving me peace of mind to  navigate the uncertainty and really helping my business thrive right now.

Visit this episode's show notes page for links and a full transcript:

Apr 07, 2020
I Believe Everyone Can Be a Thought Leader (and Yes That Means You)

A one star review on the 3 Word Rebellion book opened up my eyes to a huge bias of mine-- I believe everyone is a thought leader (even you).

You can be a thought leader because no matter what your industry that you're in, no matter what your area of expertise, no matter if you are a multi-passionate, every industry can be improved in big and small ways, and it doesn't have to take a big massive thought or a big idea to shift an industry.

Listen in to this week’s episode for more encouragement, so you can finally take that step towards massive change in YOUR industry.

Full transcript with links here:

Mar 31, 2020
Should You Be Marketing & Selling During a Pandemic? My Rebel Answer.

Should you be marketing and selling during a pandemic?

You’re not going to like it or maybe you will…the answer is…
…I. DON’T. KNOW. But you do.

So, this week on the Rebel Rising Podcast I’m asking some open-ended questions to help you decide what's best for you and your business when it comes to marketing and selling during a pandemic.

But the bottom line is, don’t hide, don’t disappear because Coronavirus isn’t going anywhere and NEITHER IS YOUR BUSINESS!

Mar 24, 2020
How to Find & Craft Stories Worthy of Your Business

In the last episode of the podcast, we talked about the three signature stories that your business needs to turn strangers into clients, connection stories, reason to believe stories, and, elevated social proof stories.

However, now that you know the story types, you may be wondering how to source ideas for them as well as how to write them to make them enticing for your audience. So, using inspiration from Storyworthy by Matthew Dicks, that's what we'll be covering this week on the show.

For a full transcript with links, click here:

Mar 17, 2020
3 Signature Stories Your Business Needs to Tell to Turn Strangers Into Clients

Do you ever wonder what makes certain business owners successful? It's the stories they tell. Naturally, human beings are storytelling machines because we want to be relatable, we want to connect with each other and find our common ground.

This truth is one that every business owner should keep in mind when creating content that will help turn strangers into clients. So, today on The Rebel Rising Podcast, I'm sharing the three types of stories you need to be telling.

Visit this episode's blog post here:

Mar 10, 2020
How Do You Get Paid with Claire Pelletreau

Hey rebels, this week Claire Pelletreau joins me on The Rebel Rising Podcast. Claire is one of my own favorite podcasters, and a rebellious entrepreneur that I've looked up to and learned a lot from myself.

Today we talk about the journey of her podcast and it's own transformation, as well as how she uses her show to grow her list and her income. More importantly, Claire shares why she's rebelling against shiny happy marketing and how she's trying to create less bullshit in the world.

Visit this episode's blog post here:…laire-pelletreau.html

Mar 03, 2020
Celebrating the First Anniversary of the 3 Word Rebellion Book

Raise your wine glass because it's the first anniversary of the the 3 Word Rebellion book and we're celebrating all week!

Despite a pretty successful launch, there are still a couple things I wish I had done differently, which is exactly what I'm going to talk about on this week's episode of the Rebel Rising Podcast. Along with lessons learned, I'm also sharing what's happening next for the book and promotion of the book.

Visit this episode's blog post here:

Feb 25, 2020
Stop Throwing Content Spaghetti Against The Wall & Start Growing Your Business with Intention

If you could gain 100 new followers this coming week, could you make it happen?

Unfortunately, I think a lot of people wouldn't know how to make this happen. This is because most business owners don't know how to intentionally capture the hearts and minds of people who don't know them at all.

So, this week on the podcast I'm going to be talking about how you can create content with intention, content that will help you get more eyeballs, leads, and sales.

You can find this episode's show notes page here:…s-with-intention.html

Feb 18, 2020
3 Signs it Makes Good Business to Sense to Focus on Your Message

I get this question a lot about creating a persuasive brand message that gets your business known is: when does it make good sense to work on your message?

And that's a really good question. So I want you to understand two things. Number one, why should you even care about having a message and two, when and when should you think about working on that message? 

There are three signs or inflection points when working on your message might be that right next step, and that's what we're going to be talking about on today's episode of the podcast. 

You can find this episode's show notes page here:

Feb 11, 2020
Leadership Marketing with Lacy Boggs

Lacy Boggs, content mastermind and owner of her own marketing agency, is joining me on the show. She's introducing Leadership Marketing, which I believe is the best way to get your message seen.

Leadership Marketing breaks away from cookie cutter marketing practices, because when your marketing is the same as everyone else's, that's all your audience sees. This episode is for you if you're worn out from the same content marketing that is being displayed on repeat and you're looking for a new and effective way to connect with your people.

Visit this episode's show notes page here:

Feb 04, 2020
7 Principles to Turn Your Business Into a Movement

If you've tuned into the last few episodes, you know that I've realized I haven't been playing big enough in my business, I haven't been doing the work to create a true movement. So, today on the show I'm covering the 7 principles to turn your business into a movement.

These principles are simple in theory, but they are far from easy to implement. So tune into to get one step closer to creating the movement that you've been striving for.

Visit this episode's blog post here:

Jan 28, 2020
3 Questions to Ask To Grow Your Business Into a Movement

Today on the Rebel Rising Podcast I'm going to be asking you three key questions that will help grow your business into a movement.

The answers to these questions provide the foundation for your business and for your movement. And the good news is, you most likely have the answers to at least half of these questions, right? So dig in with me as we go through each question to make the beginning of your movement actionable.

Visit this episode's show notes page here:

Jan 22, 2020
Is Your Business Ready for a Bigger Message (and to Tackle Bigger Challenges)?

Welcome back to the Rebel Rising Podcast as we dive into the first episode of 2020. Today I'm sharing author, Charlie Gilkey's, life cycle of a business because I think it's important to know where you are in order to decide what your next step should be. Whether your business is just a seed in your mind, or you're booked out, the life cycle will help you craft the plan that will launch your business into a movement.

For a full transcript with links, visit this episode's blog post here:

Jan 15, 2020
Celebrating 8 Rebellious Years with 8 Business Lessons

It's beginning to look a lot like Christmas, isn't it? This is the last episode of the Rebel Rising Podcast for 2019 and for today's episode, I wanted to do a little something different. It's not just the last episode of 2019, I'm also getting ready to celebrate 8 years of the Communication Rebel.

In honor of that, I wanted to give you eight business lessons that I have learned throughout these eight rebellious years of business.


For a full transcript with links, visit this episode's show notes page here:

Dec 17, 2019
3 Big Ways Your Message Makes Your Marketing Investment Pay Off

Today on the podcast we're going to continue to talk about your marketing investment and how you can get the most ROI out of each marketing dollar you can spend. I'm sharing three stories of actual clients of mine to show you the difference that good messaging can have on your marketing success.

Why do I believe that messaging is so important when it comes to marketing? Messaging is the engine that powers your business at drives, results sales, and helps you serve more people in the world. And once you nail it, everything in your business gets easier.

For a full transcript with links visit this episode's blog post here: 


Dec 10, 2019
Stop Setting Money on Fire: What You Absolutely Need to Know Before Investing in Marketing

One of the things that breaks my heart more than anything is people setting their money on fire when it comes to marketing. Entrepreneurs spend money on these elaborate funnels, marketing teams, webinars, and more with absolutely zero ROI.

Here's the truth though, It doesn’t matter how great the marketing strategy is or how talented your marketing team is or how high tech your funnel is if your message doesn’t work (or is non-existent).

So join me today as I share what you NEED to do before investing thousands in any type of marketing.

You can visit this episode's show notes page here:

Dec 03, 2019
[Best of the Pod] 8 Jobs Your Message Does for Your Business

Have you ever sat down and thought about what your message does for your business?

I mean, really think about what the words on your website or the post you share on social media do for you and your business 24-hours a day, seven days a week.

Those words bring new people to your community, bring you clients and bring you more opportunities to share that message.

Your message does a ton for you and your business and we're going to discuss the eight specific things that your message can do for you when you have the right message on today's pod.

Let's talk about why your message is the workhorse of your business in ways that you probably have never even thought about before.

For full show notes with links click here:

Nov 26, 2019
The Pursuit of Evolution with Casey Jourdan

Hey, hey rebels. If you're feeling stuck in your business, then today's episode of the podcast is just for you. Casey Jourdan is joining me today and we're talking all about he pursuit of evolution and what this means for your business.

Here's a big hint, you don't have create a course, a webinar, or even a mastermind. You only need to do what feels right for you.

For a full transcript with links visit this episode's show notes page here: 

Nov 19, 2019
How to Stop Doubting Yourself Once and For All with a Simple Exercise

Do you ever find yourself doubting yourself? I know I have. There are many symptoms of self doubt like perfectionism, procrastination, and so much more. Self doubt can hold you back in your business and in life.

Today on the podcast I'm going to share a simple exercise that I use when I feel self doubt creeping in. This exercise is going to revolutionize the way you think about yourself. It's going to help you stand in your power and start changing your industry.

For a full transcript with links visit this episode's show notes page:

Nov 12, 2019
How New Ideas Spread & Ultimately Become Accepted

Hey, hey rebels. Today on the podcast I'm not only reminding you that success doesn't happen overnight, but explaining why this is so. It all boils down to the Diffusion of Innovation Theory. If you're a long time listener of the podcast then you've heard me talk about this theory before, but today I really wanted to dive into it.

It's important to understand how an idea spreads and ultimately gets accepted so that you have a good idea of where to start and how long spreading your message may take. So sit back and relax as I take you through the five different audience segments you should be aware of and how to talk to create conversation for each of those segments. After this episode you'll be on the right path to becoming one of the only options in your industry!

For a full transcript with links, visit this episode's show notes page:

Nov 05, 2019
Imperfect Allyship with Erica Courdae

Erica Courdae, entrepreneur, coach, and consultant, is joining us on the Rebel Rising Podcast today. We're talking all about the necessity of talking about important and necessary topics in a safe space creates change and helps people feel comfortable, open, honest, and forward focused.

If you've been waiting for the rebel take on diversity and inclusion, this episode is it.

For a full transcript with links visit this episode's show notes page here:

Oct 29, 2019
The Unexpected Reason No One Understands What You Do

It can be easy to blame yourself when your messaging isn't working, especially if you feel like you have trouble accurately putting into words exactly what is that you do.

On today's episode of the Rebel Rising Podcast I am sharing with you one really important thing to consider when perfecting your messaging: your audience's frame of reference.

Visit this episode's show notes page for a full transcript with links:

Oct 22, 2019
How Do You Promote Your 3 Word Rebellion & Build Your Audience Around It?

Register for the Free 3 Word Rebellion Workshop here:

Hey, hey rebels the other day on the Rebel Rising Facebook community, one of the members had an excellent question, "How do I promote my 3 Word Rebellion?"

I was searching for resources to give him when I realized I have never told you the whole framework of the 3 Word Rebellion, only bits and pieces. 

Once you create your 3 Word Rebellion, people will not automatically adopt it, you have to create a whole ecosystem of messaging. So, today on the podcast I'm going to dive into that framework. 

For a full transcript with links, visit here: 

Oct 15, 2019
Who Should Your Message Focus On? Self-Centered vs. Audience-Centered Messaging

Hey rebels, do you think that you are your message? Now, if you've listened to past episodes of the podcast, you know exactly how I feel about this idea.

I've talked to a few other people who do messaging and they tell me that I am the message But I think you are not your message. Other people cannot spread you. A message that matters to your audience is about your audience.

But what it allowed me to see is that there are two schools of thought for finding your message. There is the self centered school and the audience centered school and yes, self-centered is a play on words. But in this episode I want to dive in to both of those and when it can be helpful to have that deep dive in to your life and when you need to focus on being audience centered in your message.

For a full transcript with links visit this episode's blog post page: 

Oct 08, 2019
Could This Be the ONE Thing that Makes Everything Else In Your Business Easier?

Rebel truth: communication is difficult, a that's coming from somebody who's studied this stuff for 25 years.

In messaging, miscommunications are inevitable and since you are a business owner, getting people to understand what your business does, the value in your business, how it's different from other people who do what you do, it's an exceedingly daunting task.

So, for the month of October, I'm going back to the basics. I'm going back to my training to talk about communication and to talk about why a can be so fraught with difficulty, but also what you can do to really master your own messaging in your business.

For a full transcript with links visit this episode's blog page: 

Oct 01, 2019
Heart Over Hype with Nicole Hernadez

Hey rebels, Nicole Hernandez is on the show today and she's sharing her heart over hype philosophy when it comes to marketing.

Today so many people are not favorable toward marketing because so many companies have chosen short term, ineffective, hype-based marketing practices. Listen in as Nicole Shares how storytelling, creating a connection, and being transparent is the best marketing decision you could make.

For a full transcript with links, visit this episode's show notes page:

Sep 24, 2019
Show Up and Engage on Instagram with Sue B. Zimmerman

Sue B. is joining me on today's episode and we are talking about the importance of being visible and really showing up in the world. We'll be digging into Instagram and why it is such a valuable social media channel.

To view the transcript and grab the links mentioned in this show, go to:

Sep 17, 2019
How to Let Future You Make Decisions in Your Business Today

My newest mindset shift: make decisions as the future version of myself. Why? Because it makes sense to cultivate a relationship with the person that you want to become. 

Today on the newest episode of The Rebel Rising Podcast I’m going to help you uncover that future version of yourself. Then, once you meet her/him, I’m going to show you what you do with that because it really does take a lot of stepping outside of your comfort zone to start living and making decisions in the present as the future version of yourself.

You can sign up for the free Future Influential YOU challenge here:

For a full transcript with links click here: 

Sep 10, 2019
The Difference Between Being Influential vs. Being an Influencer

Hey hey rebels, today on the podcast I am so excited to talk to you about one of my favorite words: influential.

We're going to talk about the difference between being influential and being an influencer, plus why you should aim for influential. Why? Because I firmly believe that when we embrace how truly influential we are, then we can start reaching more people with our work and being recognized.

For a full transcript of this episode with links visit: 

Sep 03, 2019
Has Anybody Ever Told You That You’re “Too Much”?

Has anyone ever told you that you're too much? We hear this message too often and it can actually stop you from creating what you want to create.

I say screw that noise on the show today. I'm going to get a little personal with you and talk to you about how I have experienced the too much comment all throughout my life and how I've come to embrace it and use it as a sign that I'm actually on the right track.

For a full transcript with links visit this episode's blog page here:

Aug 27, 2019
How Bro Marketing Triggers Fraudy Feelings

Hey, hey rebels. Today on the show we're talking about yet another negative outcome of Dude Bro Marketing-- that we are led to believe small results don't matter. Not only is this not good for our mental health, but it also is not good for our business. It's time to reframe this thinking because small results are amazing and they lead to bigger results.

For a full transcript with links tune into the show notes page:

Aug 20, 2019
Profit Without Worry with Michelle Evans

Hey hey rebels, welcome to this week's Rebel Rising Podcast episode. This week, Michelle Evans is on the show. She's giving us the back story on her very own 3 Word Rebellion, Profit without Worry. We'll also be covering how you can implement her strategy into your business so that you don't have to worry about your cash flow ever again.

Aug 13, 2019
The Alternative to Dude Bro Marketing

My most commented on and widely shared episodes are always about Bro Marketing and I believe that there is a reason for that. People are genuinely over the Bro Marketing tactics. 

There is a different way to market your business and it is a way where you can be of service and build relationships.

Plus it's even scientifically backed with research. So that's what we are going to talk about on this episode, a different way to market and sell without any of the sleazy Dude Bro Marketing tactics.

Sign up for free Masterclass: Take Your Audience from "What the Heck are You?" to "Heck Yes!" without the sleazy Bro Marketing Tactics here:

For a full transcript with links click here: 

Aug 06, 2019
How to Use the Summertime Lull to Prep for Success in the Fall

During this summer lull, it is time to start thinking about what kind of results do you want to see in three to six months in your business?

Today on the podcast we are going to talk about how to use this summer downtime to prepare ourselves for success in the future. And it's not about working constantly throughout the summer, but it's about being strategic on what you want to focus on and how to use your time so that you can see the results you want to see in your business.

For a full transcript of this episode with links click here:

Jul 30, 2019
How to Know If Your Message Is Really Working for Your Business

I am always asked, "How do I know if my message is really working for my business? What are the signs and the signals that you should be looking for?" This is a great question because having a solid message that actually gets your business results creates stability and predictability.

So on today's show, we are going to talk about the different ways to test to see if your message is not is working or it's not working.

For a full transcript with links click here:

Jul 23, 2019
"What if they think it's stupid?" How to Stop Doubting and Start Sharing Your Work

We have all let tiny mistakes completely uproot us, causing negative self-talk and doubt. So on today's show, I'm going to give you some practical insights and suggestions to navigating the doubt that you might feel as you start putting your work into the world and to go boldly and share that message.

For a full transcript with links click here:

Jul 16, 2019
Amplifying Whats Working To Grow Your Audience: A Candid Conversation

This week I wanted to give you a sneak peek behind the scenes of what is happening in my business because right now I am very focused on growing my audience and the reason that I want to grow my audience is because I have the 3 Word Rebellion book and I want it to get it into as many hands as humanly possible.

So, join Katya Varbanova and I as we talk about the importance of audience growth plus my game plan for hitting 5,000 book sales and beyond!

Enter Instagram Contest:

For a full transcript with links and resources click here: 

Jul 09, 2019
[Best of the Pod] 4 Stories to Tell In Your Business (Even If You Don’t Like Talking About Yourself)

We have all heard the advice that you should tell your story and I give this advice to my clients all the time as well because it is a great way to connect with your people. It's how you develop your know, like, and trust factor.

But for those of us hesitant to tell our stories, let's talk about four alternatives to telling your story that can help you connect with your audience.

For full show notes with links click here:

Jul 02, 2019
Where are You Leaving Your Audience Behind?

Today I am talking about my favorite tool for helping get my clients about a million percent more strategic with building their audience and growing their business. This tool moves you past thinking about your audience in very broad terms when you're creating your messaging and your marketing and it moves you into thinking about the current relationship or a lack of relationship you have with them.

Once you know about this tool, you'll be able to figure out exactly where your marketing and your messaging might be leaving people behind.

For a full transcript with links visit here:

Jun 25, 2019
Creating Bold Leaders with Tara Newman

High-performance leadership coach and host of The Bold Leadership Podcast, Tara Newman, is on the show today. We're talking about what it really means to be a bold leader and why good leadership is so hard to find. She's also hitting on the one thing that you should look at if your business is starting to feel out of whack.

For full episode transcript with links visit this episode's blog post:

Jun 18, 2019
How to Make Your Message Famous

Here's the catch 22 for you: so many people want their message to be famous, but they don't want to be famous themselves. Now that is a split intention. So let's talk about how to make your message famous and the mindset shift that you may need to make.

For a full transcript with links click here:

Jun 11, 2019
The Brené Brown Case Study: The Curious of Case of Why Consistency Works

Did you happen to catch the Brené Brown Netflix special, The Call to Courage? I watched it the day it came out. It was phenomenal and I highly recommend it. However, what really stood out to me is how I had heard everything in this special before.

Why do I keep tuning in and buying the books when I have heard it all before? Well, that's exactly what we're going to talk about in this episode of The Rebel Rising Podcast. We are going to talk about the power of consistency and why Brené Brown is a shining example of that and what it can do for your business and the impact that you want to make.

For a full transcript with links and resources click here:

Jun 04, 2019
Why You NEED Other People to Be the Messengers of Your Message

One of the biggest objections I hear about the 3 Word Rebellion is the idea that other people should be the messengers of your message. And I get why that can be terrifying.

But I think there's something operating here that is far bigger. So let's talk about why on this week's episode of the Rebel Rising Podcast.

For a full transcript of this episode, links and other resources click here:

May 28, 2019
Making What You Want with Jennifer Louden

Jennifer Louden is on the Rebel Rising Podcast today. We are talking about what she is rebelling against-- women's voices being marginalized. She's giving us all the power and resources to claim our voices and tell our stories. Most importantly, we're talking about the importance of making what we want in this world and how things would change if we simply did that.

For this episode transcript, episode resources and links, visit the full show notes page at 

May 21, 2019
Creating the Audience Journey to Yes

Hey, rebels, you've done the writing prompts in the 3 Word Rebellion book. You've completed the analysis and Eureka! You think you have found it, the 3 Word Rebellion that you want to lead within your business and grow your movement around.

So, now what?

Tune into the newest episode of the Rebel Rising Podcast as I share the journey to yes for your audience.

For full notes and links click here:

May 14, 2019
The Rules Do No Apply: Questioning Well-Intentioned Advice, and Other BS

We live in a world of shoulds. We live in a world of experts who are full of well-meaning advice about what works and what doesn't. And some of those experts are legit and really know their stuff and can help you move your business forward and others are less legit.

So today what I want to talk to you about on this episode is how to question the should, how to question the advice and figure out what really works for you because it doesn't matter what works for me, it matters what works for you.

May 07, 2019
Creating a Business that Does Good with Sandy Connery

Hey hey, rebels. Sandy Connery, co-creator of Namastream Software and co-host of the Soulful MBA podcast, is on the show today. We're talking about one of my favorite topics, the dreadful dude bro marketing and why it needs to end. We're also chatting about why there needs to be more women in entrepreneurship, how this can happen, and what the world would look like if women stepped in this role. Enjoy!

Apr 30, 2019
Before Your Invest In Another Online Course...

Hey rebels, I wanted to get real with you today and talk about something that has been bugging me for ages: online course addiction. Taking course after course is a recipe for getting stuck in your business.

So today I am breaking down four stages in your business and what exactly you should be focused on and investing in during that stage of your business.

Apr 22, 2019
Getting BARE with Susan Hyatt

Susan Hyatt is on the show today and her interview is sure to fire you up, especially if you often find yourself fighting against self-control.

Susan is rebelling against is really the status quo, the patriarchy, and the diet industry. In her new book, Bare, Susan shares her personal story of weight gain, weight loss, diet hell, body drama, and her journey to health, happiness, and liberation—and how she decided to try the most radical thing of all: treating her body like a friend.

Listen in to the full episode for practical ways you can transform your personal life and your business.

Apr 16, 2019
Why You are NOT Your Message

You are your message. You've heard that one before, right? but what if you are not? What if it's counterproductive to the impact that you want to make in the world?

What if you are not your message and thinking you are is keeping you stuck and playing small.

So that's what we are going to break down today. On this episode of the rebel rising podcast, we're gonna talk about why you are not your message.


Apr 09, 2019
Does Your Business Have a “True Believer” Problem?

So many of my clients decided to start working with me because they have plateaued in growth. I have found that 9 times out of 10 this is an audience problem, due to only catering to your "true believers".

What is the true believer problem and how do you know if you have one that could impact your business? And if you have that problem, what do you do about it?

Listen in because that's what I'm going to talk to you about today. We'll shift the way you are developing content for your business and create conversations for future members of your movement and customers in your business.

Apr 02, 2019
3 Word Rebellion Book Launch Debrief

Today is the day. I'm going to break it all down for you. I'm going to let you know exactly how the 3 Word Rebellion book launch went.

We're going to talk about the good, the bad, the downright terrible, and I'm going to reveal all the numbers to you. How much did it take to create this book? How many copies did I sell and is it profitable for my business? Are you ready for this? Because I certainly am.

And whether you're thinking about writing a book or not, this episode, we'll have some learning for you, whether you're going to be launching a product, a program, or a service in the future.

Mar 26, 2019
Create How You Feel with Stacy Fischer

Stacy Fischer, the founder of The W Collective, is joining me on today's show. Her work centers on female founders, teaching them how to create how they want to feel in their business and their life. Today we'll be talking about how we can train our brains to be in control of our thoughts and how this can and should change our world, as well as all the things Stacy is rebelling against. 

Mar 19, 2019
What to Do When Your Business is Amazing & Terrible at the Same Time

As you know, my book, the 3 Word Rebellion, has launched.

So, today I wanted to talk about all the emotions of going through something like this, of creating the best work of your life, putting it out into the world, making sure you had all your I's dotted, all the t's crossed, you are doing everything you can to guarantee the success of this book.

Then all of a sudden things outside of your control feel like it's going to tear it all down and meanwhile there are still some amazing things that are happening.

Mar 12, 2019
What's the Difference Between Persuasion & Manipulation?

There is something that has been really bothering me lately. I see a lot of business coaches and brand strategists talk about how sales are manipulation.

I don't want to be manipulating people into working with me. That just feels bad and wrong.

And frankly, I don't think that's what I do. And if you're doing sales in the right way, that's not what you're doing either.

There's a difference between manipulation and persuasion, so let's talk about it. 

Mar 05, 2019
Introducing the 3 Word Rebellion BOOK!

Hey, hey rebels. It is time to pop the champagne and throw the confetti because today is one of the most exciting days ever at Communication Rebel headquarters.

Because after over a year of work, the 3 Word Rebellion book is available right now. It's available on Amazon and Barnes and Noble and some of your favorite indie bookstores.

So on today's podcast, I'm going to give you a taste of the book, but I wanted to start by sharing four reasons why you should head over to Amazon or your favorite book outlet and buy it now.

And if you stick around to the end, I'll tell you about some cool bonuses you get for buying the book.

Go to for all the book bonuses!

Feb 26, 2019
Why Nailing Your Message Has the Power to Change Your Business

If you've listened to almost any of my other podcast episodes or visited my website, then you know messaging is important to me. Today I'm talking about the power of a really good message and how it can transform your business.

In my newest solo episode, I'm going to share three reasons why nailing your message is worth the work and the effort and the time and how it can change everything in your business. Listen to the end for a few action steps that you can take today, as well as one of my favorite business mantras. 

Feb 19, 2019
From Inner Kiddo to CEO with Nicole Lewis-Keeber

Nicole Lewis-Keeber is joining me today on the podcast. Nicole has over 20 years in the mental health field, including a Master's degree in social work and a licensed social worker. 

Today we're talking about the different types of traumas that we can experience throughout our lifetimes and how these traumas can deeply affect our lives and therefore our businesses, even decades after the fact.

Nicole's work has truly helped me identify and solve problems in my business (that I didn't even know existed) and I know she can help you do the same.

Feb 12, 2019
Cultivating a Mindset that Allows You to Make Your Impact

If we let our minds run free, it goes places that we don't necessarily need to go to and then all of a sudden you find yourself stressed out. Having anxiety in the middle of the night or sometimes even in the middle of the day for no apparent reason.

To do the change making work that you and I want to do to create the impact that we want to make, we have to cultivate our mindset.

On this episode, learn how to consciously and deliberately choose your thoughts that help you reach your impact goals.

Feb 05, 2019
Evolving Your 3 Word Rebellion with Rachel Alexandria

After receiving many messages through signs and psychics, Rachel Alexandria began her journey to understand and integrate her calling as an energy healer and intuitive in 2006. Since then, she has worked with hundreds of clients as a therapist and now as a Leadership and Power Guide. Via Spirit’s guidance, she has innovated dozens of programs as an entrepreneur, including a video series combining tapping and the Enneagram, a series of guided meditations, a best-selling book about preparing for interpersonal conflict and a book of illustrations about how to work with consciousness.

Join Rachel and me today as we discuss the evolution of your 3 Word Rebellion as well as one of her most popular programs, The Adulting Revolution.

Jan 29, 2019
Show Up and Engage on Instagram with Sue B. Zimmerman

Sue. B is joining me on today's episode and we are talking about the importance of being visible and really showing up in the world. We'll be digging into Instagram and why it is such a valuable social media channel.

Jan 22, 2019
The Only Effect- Why Onlyness Matters in Noisy, Hyper-Paced Times

On this week's episode, I am talking about the "Only Effect" and why it is crucial to have for your business. The Only Effect will help you to create significance while also leaving a lasting impact.

Jan 15, 2019
The Death of Dude Bro Marketing & the Rise of Significance

In 2019, we're going to be in the process of moving away from that marketing that just talks about the money and instead we're going to start creating marketing and messaging that focuses on creating meaning with our lives and our business.

Listen in for all the details and why I think this is a trend that you should adopt for your business.

Jan 08, 2019
Reflecting On 2018 Before Creating What’s Next in 2019

Hey, rebel risers, welcome to the final episode of 2018!

I almost didn't record this episode. I always think, oh, why would anyone care about what's going on with me and my business?

But I realized something I realized I loved hearing behind the scenes stories of businesses. I love hearing people reflect. I love how Maggie Patterson does a monthly debrief on the Small Business Boss podcast or how Tara Newman did a CEO debrief on her Bold Leadership revolution podcast.

I learned so much from listening to these women reflect and it's so important for us to reflect on the year. That was before we start creating what's next.

Here are three questions that I asked myself when I start thinking about the past year and what's next for Communication Rebel in 2019.

The first question I asked myself is, what were my big successes? The second question, what were my big lessons and the third question, what do I want to create next year.

Since I'm a big fan of the number three, the 3 Word Rebellion, of course.

I'll share with you my top three answers for each of these questions and I know that there are some learnings in here for you as well.

Dec 18, 2018
Creating Moonshot Projects & Pursuing the Impossible with Jen Gresham

Jennifer Gresham has helped hundreds of people around the world find greater fulfillment and financial success as a high-performance coach and business strategist. She founded Work for Humanity to help people see the future as an invitation to create a better human experience of work, rather than a dire problem to solve.

Today on the podcast Jen and I talk about moonshots, a near-impossible goal, that if achieved would produce an enormous positive impact, either for yourself or out in the world.

We cover why everyone should have their own moonshot, how to choose one specifically for you, and how it can quite literally change the world.

Dec 11, 2018
Instead of Setting Goals Focus on This BIG Question Instead

It's that time of the year. Everyone is talking about goals and setting your goals for 2019.

I have a confession. I've always struggled with setting goals.

In fact, it stresses me out! So all of the goals setting talk that happens this time of the year, it makes me feel like a failure. Because when I look back on the goals that I set for myself in 2018, I didn't really accomplish any of them.

In fact, I accomplished a whole set of goals that I didn't even know I had, which I'll talk about in a future episode. But let me explain why this makes me feel like a failure.

I am a high achiever. I'm super competitive. I like to win and my friends could tell you about a time when we were playing Duran Duran Trivia, where they thought if I didn't win. I was going to burn down the house. I'm kidding, kind of, but I am hyper-competitive.

Because you are stepping into this role of being a thought leader, being known for your work, making a difference. You might be a high achiever too, and you might be a little bit competitive.

Join me for this episode as I talk about why goal setting might not work for you and what you can do about it!

Dec 04, 2018
What does it take to Launch Your Message So that People Pay Attention

You've made a choice to be a rebel on the rise, to make a difference, to be a part of the next generation of thought leaders and influencers who are cropping up.

I know as part of that mission, you've been working hard on your message. You've worked hard on your 3 Word Rebellion.

What I know for sure is developing your 3 Word Rebellion is not an easy task and for those of you who have done the framework, gotten the support, put in the work and found yours, I salute you and I celebrate you.

So, let's talk about how you can create an inciting incident that puts you and your work on the map and gets people excited about what you're up to.

Nov 27, 2018
Capturing Moments of Humanity with Danielle Cohen

Join, photographer, Danielle Cohen and me on this week's episode of the Rebel Rising Podcast. We cover how Danielle feels in front of the camera, what it means for her to take photos, Danielle's lasting legacy and what she is currently rebelling against.

Nov 20, 2018
The Importance of Owning Your Message

When most people say own your message, they're talking about living your message every single day. Walking your talk and sharing your message with your audience.

I agree that's important.

However, when I say you must own your message, I mean you must trademark that message.

Recently I was on a training and the speaker asked us, "what do you want your brand to be known for?"

For me, that's an easy question to answer. I want my brand to be known for the 3 Word Rebellion.

The other people on the call, their answers surprised me. They wanted their brand to be known for reliable information, impactful results, connection, accessibility and integrity.

Those are amazing brand attributes. They are great brand values, but your business can't own any of them.

Every news station in the world wants to be known for reliable information. None of them can own or trademark that.

Now, there are some of you who are listening who want to be thought leaders and influencers, but who are currently stuck in the land of being a subject matter expert.

Talking about the "how to's" of video or social media or Business Coaching, health coaching or energy work, and here's the thing, you can't own any of those broad categories and how to won't propel you into thought leadership. It actually keeps you stuck as a commodity where you're competing with other people on price because you haven't created your own thought leadership, your own message yet.

Let's talk about the three important reasons you need to own and trademark your message.

Nov 13, 2018
Playing to an Audience of One

It's easy to think that once you have your 3 Word Rebellion, that your message will take off overnight.

I remember seeing an interview with Mel Robbins and she said that when she first started out with the five second rule, she spent a whole lot of time telling people that it wasn't the rule for when you drop food on the floor.

You're going to spend time talking about your 3 Word Rebellion too.

Rebel Truth: We All Start at Zero

Listen in on this episode to learn why this is not only an important truth to know but also a great starting point.


Nov 06, 2018
Unshakeable Confidence with Tanya Geisler

On today's episode, I am welcoming back my dear friend and one of my mentors, Tanya Geisler. She is an expert on all things confidence and how the Imposter Complex is our biggest obstacle in obtaining it.

During this episode, Tanya gives us an inside look at a few things that are holding us back from achieving Unshakeable Confidence. You might be surprised to learn about a few of the things that are standing in your way, like a big giant wake up call, and maybe some hard truths.

A few of my favorite nuggets from our conversation:

  • Integrity, action, and presence are the stool legs of our UC
  • We are in a crisis of presence when we engage in diminishment or comparison
  • Integrity's about what you stand for, and presence is what you're here for, what you are here for.
  • Action is really about having a willingness to fail, resilience, and tenacity.

Join the conversation to dig deeper with us!

Oct 30, 2018
The Downside Of Being Known for Your Work (And What to do About It)

Once upon a time I got curious and asked a question in the Rebel Rising Facebook group, would you rather be famous or make an impact?

Now take a moment and think about how you would answer this question.

The results in the facebook group were overwhelming. People wanted to make an impact and no one wanted to be famous.

And no one said both famous and make an impact. In fact, most people didn't want fame. They didn't want to be known.

But here's the paradox of that. If you want to make an impact on many people, you've got to be known by many people and if you're known by many people, well then you're famous.

Now, you might not be Kim Kardashian, famous or Oprah famous, but if a group of people knows your name, you have got a bit of notoriety going for you, then you are famous.


So let's talk about the downsides of being known for your work, what to do about it, and remember what the definite upside is of being known for your work.

Oct 23, 2018
Step into Your Moxie with Alexia Vernon

Join Alexia Vernon, author of Step Into Your Moxie, and I as we dive deep into exactly what it means to step into your moxie and own your power and influence as a woman.

Alexia explains why women should rebel against the idea that we have to look and act a certain way to be successful business owners, powerful communicators, and strong leaders.

We also talk about the importance of focusing on our legacies instead of getting famous. You'll end up asking yourself, "what do I want to leave behind?"

Buy Alexia's new book Step into your Moxie

Oct 16, 2018
Why Sharing Your Message Consistently Sucks (And What To Do About It)

Can we have a serious chat about being visible? About sticking to your message and sharing it consistently?

Because one of the things that I have noticed is that it is hard. It is so difficult for so many of you.

I've seen that in the Rebel Messaging Audits that I've been doing for business owners and speakers who want to be thought leaders and influencers.

I've noticed consistently is that they're not sharing their message consistently or if they are sharing and showing up on social media and being visible, they're off message.

Sharing your message and sticking to your message is one of the most important things that you can do to be known for your work.

It's how you get momentum and grow your audience so that you get more clients, that you get the gig, that you reach your goals.

The key is to show up every day and share the same message.

Sticking to my message and showing up has been, one of my biggest struggles through the course of my business.

And this year it has changed because I believe in the 3 Word Rebellion more than I've ever believed anything else I've ever done are created in this business.

This made me reflect on why.

Oct 09, 2018
8 Tasks Your Message Does for Your Business

Have you ever sat down and thought about what your message does for your business?

I mean, really think about what the words on your website or the post you share on social media do for you and your business 24-hours a day, seven days a week.

Those words bring new people to your community, bring you clients and bring you more opportunities to share that message.

Your message does a ton for you and your business and we're going to discuss the eight specific things that your message can do for you when you have the right message on today's pod.

Let's talk about why your message is the workhorse of your business in ways that you probably have never even thought about before.

Click here to register for the 3 Word Rebellion webinar.

Go apply for the Rebel Messaging Audit.

Oct 02, 2018
Get Product Confidence with Erika Lyremark

It's time to talk about sales because one of the core principles of the rebel rising podcast is sufficiency. I want you to make money so that you can focus on doing good work in the world. To do that, you must be good at sales. More than that, you've got to be confident and freakishly excited about what you're selling.

There's no better person that I can think of to talk to you about sales and being a million percent confident in what you sell than Erika Lyremark.

Erika, and I dive into what product, confidence, confidence is how it makes you more money, how you can start cultivating product confidence today, no matter what you sell.

Sep 25, 2018
The One Essential Ingredient Your Business Needs to Influence Millions

Businesses who make the greatest impact, who influence thousands, if not millions of people and make a great income, have one thing figured out.

It's the one thing that is associated with their name and how they serve the world. Without it, it is difficult to rise up, make the impact that you want to make, and be that influencer or thought leader (or as I like to think of you, that Rebel Riser who impacts thousands.

What is that one thing that one essential ingredient to influencing millions?

It's your message.

Yet most people skip over the whole importance of a message when telling you how to be successful, and I say no more to that.

Sep 18, 2018
Claiming Your Vision By Finding Your Role Model Of Possibility

When you think about having a mission and vision for your business? Do you think of something like this:

“We interactively communicate scalable alignments in order that we may progressively create multimedia-based potentialities while promoting personal employee growth.”


The companies I worked for would spend hours and hours developing vision and mission statements just like this. They would roll out their vision in a big company meeting.

It would be proudly displayed on the website.

Where it would quickly be forgotten about, wither and die.

When I started my business, I thought to have a vision was LAME. It meant putting a bunch of gibberish on a paper that you would soon forget about.

My plan when I started out was to offer a kickass service, make enough money to pay my bills and occasionally go on vacation.

I didn't need no stinkin’ vision.

It turns out I was wrong. I did need a vision. For change-making business, a vision is critical to your impact (and your income).

Because when you don't have a vision, you don't know where you're steering your ship. When you don't know where you're going, it's difficult, if not impossible, to make the impact that you want to make.

I want you to make an impact. I want you to reach as many people as you can with your message so that your people benefit and are changed by your work in the world.

Mostly, I don’t want you to waste time thinking that you don’t need a vision (like I did).

You do have one. It’s lurking in the work you do right now, so let’s get it so you can name it, claim it, and take one tiny step to make it a reality.

Here’s what’s in store for you. on today’s Rebel Rising podcast:

Two biggest reasons that you don’t define your vision and what to do about it

  • Why naming and claiming your vision is key to making it happen
  • The one question that helps you define your vision quickly
  • Why you need to find a role model of possibility
  • Discover the next step to take to make your vision a reality (even if you have no clue how you’re going to make it happen)
Sep 11, 2018
Introducing The Rebel Rising Podcast

I am excited to announce to you the beginning of a new era: The Rebel Rising podcast.

Last week, I said goodbye to the Rebel Speaker podcast because I have changed. My business is evolving and the impact that I want to make in this world had changed.

Finally, I am owning my why that communication changes the world. When you and I take a stand and create a vision for a different, better future that’s how we make an impact.

What I know for sure is that we can’t go on that journey alone.
This work of making a difference is hard. It’s messy. It takes grit and resilience. Above all else, it takes people doing it together.

So let's start building that community of change making speakers, entrepreneurs, and business owners here today on the Rebel Rising podcast. Let's be there for each other on this journey.

On today’s episode, I am sharing with you:

• My vision for the Rebel Rising podcast
• Why we need to rise together as the next generation of thought leader and influencer
• Who it’s for (yes, my speaking friend, it is for you)
• The four pillars of what it takes to be a rebel on the rise
• The Rebel Rising Manifesto (who you and I are becoming together)

Sep 04, 2018
What to Say When You Outgrow the Business You’ve Created

Change is inevitable for business owners and speakers.

We are bound to change as we learn more about ourselves, more about our clients and more about how we best serve.

The business you built one day may no longer work for you. You changed who you are and there isn't anything wrong with that. Now it's about telling people.

Things have been changing for me and for the Rebel Speaker podcast. Let's talk about it.

Aug 28, 2018
How Your Money Mindset Impacts What You Charge with Jen Gresham

You want to get paid to speak, right?

Yet the thought of pricing and negotiating your speaking fees makes you feel uneasy.

You’re not sure what to charge. You don’t know how to negotiate or what to negotiate for. You think “we don’t have a budget” means that you’re not going to get paid at all.

If this is you, you’re going to love our first guest expert interview on The Rebel Speaker.

Our guest expert is Jen Gresham who runs a blog called Everyday Bright, and Jen is truly remarkable. She has a Ph.D. in biochemistry. She spent years in the Air Force, and now she's an executive coach and business strategist. One of her areas of specialty is money mindset.

When I first met Jen, what I loved most about her, was that I could tell she had a very healthy money mindset. She lit up when she talked about money, and that really attracted me to her and her message, and I thought people needed to hear from you.

In this episode (and the transcript below) we are going to dive deep into money mindset issues including:

  • Why is money mindset so important for speakers
  • How to set your speaking fee
  • How to talk to meeting planners so you understand the value your speech creates for them.
  • A strategy for negotiating a win-win outcome for you and the person who wants to hire you.
Aug 21, 2018
Owning Your Power with Lena West

Let's talk about what it means to step into leadership and own your power with our guest today, Lena West. Lena knows what it means to lead and to be a powerhouse in your field. She shows women entrepreneurs how to discover their inner CEO and leverage that knowledge to build a business that loves them back. I kind of love that. Yay.

On the show today. we are talking about leadership and owning your power. I've noticed a disturbing trend that too many business owners and speakers are abdicating their leadership role in their industry in favor for the four hour work week, or in pursuit of their next seven, eight, nine-figure launch. If you're a business owner, you are a leader. If you're a speaker, you are a leader.

Let's talk about it.

Aug 14, 2018
How to Step Into Your Starring Role with Tanya Geisler

If you have ever been on the verge of pushing the send button on an important email pitch - the one for the gig on a stage you have always dreamed of being and suddenly you hear a voice.

"Who do you think you are to be pitching for that speaking gig? You don't have enough experience, maybe if you had a Ph.D. then you could pitch for that speaking gig. And what if you get it? What if you get it? They're all going to find out you don't know what you're talking about."

If you've had that experience or you're thinking right now, "Michelle, get out of my head."

You have experienced the imposter complex.

And in my work, I see it all the time with speakers.

Today, we are so fortunate to be talking to Tanya Geisler. Tanya is my coach and an expert in helping high achievers like you and me deal with the imposter complex so we can own the stage and make the difference in the world we were born to make.

Aug 07, 2018
3 Rebel Mindset Shifts to Grow Your Influence & Your Platform

When I realized the number one thing holding me back in my business was me, I realized that I didn't need another course or tactic or more business coaching. I needed to get out of my own damn way.

I was stopping me from success. I was stopping me from the difference that I wanted to make. I was stopping me from leading my own rebellion. I was stopping me from making the money that I wanted to make.

This lead me to Tanya Geisler and her Starring Role Academy (you'll be hearing from her in the next episode!), which has been life-changing. Here's what I've learned in the last eight months of working with Tanya.

Jul 31, 2018
Value the Ask with Devon Smiley

In today's three word rebellion spotlight, we have Devon Smiley. Devon is an absolute expert in a skill that each of you, including me, 1000% need for our businesses and our speaking business: she is a negotiation consultant and speaker and has 15 years of experience with Forbes' finest and small businesses alike.

In today's episode, we talk about:

  • How Devon got into the business of negotiation
  • Why she is rebelling against the classic, "alpha-dog" style of negotiation
  • The difference between being grateful and just settling with what you're given
  • Devon's best negotiation tips, especially for those just starting out
  • Why reframing your view of negotiation begins with everyday interactions
Jul 24, 2018
4 Types of Stories to Tell Even If You Don’t Like Talking About Yourself

I really don't like telling my story.

Part of the reason why is that I consider myself a fairly private person. And while I'll share whatever with my nearest and dearest people sharing with you - the person listening to this podcast right now -  makes me rather uncomfortable. Because I wonder if you really would care if I talked more about myself.

I've sat through too many speeches, podcasts, interviews, and panel discussions where the person on the stage just blathers on and on about themselves and they seem to forget about the audience or why we should even care about what they're thinking.

We have all heard the advice that you should tell your story and I give this advice to my clients all the time as well because it is a great way to connect with your people. It's how you develop your know, like, and trust factor.

But for those of us who are hesitant to tell our stories, let's talk about four alternatives to telling your story that can help you connect with your audience.

Jul 17, 2018
Harnessing the Power of Small Moment Stories

Being seen.

We speakers crave it.

And yet, at the same time, we are a bit terrified by it as well.

If we get on stage, Facebook Live, a webinar, or a podcast and tell our story and share our expertise, we wonder what will they think?

Then we worry that they won't show up to hear us speak anyway, and if they do, they will criticize us for sharing our truth.

Sharing what we're deeply passionate about is a scary proposition.

It makes us vulnerable. We lay bare and we worry about the rejection of the unseen “they.”

How do you feel the fear and speak your truth anyway?

How do you not let the they get to you and stop you from sharing your message?

I know the speakers that I work with like to share their story to connect with the audience. But that puts us in a place of vulnerability.

On the podcast today, I give you three questions to ask yourself so that you can speak your truth from a place of strength instead of a place of fear. Plus, one of the most overlooked places to find your story that connects with the audience.

Jul 10, 2018
Storytelling for People Who Hate Talking About Themselves

Share your soul stirring story.

Your story? It's your legacy. You must share it on the stage.

You are doing your audience a huge disservice if you don't share your story. Heck, the whole world wants to hear your story.

Or, do they?

Telling your story is very popular public speaking advice.

However, a friend of mine did an informal poll on Facebook asking, "What breaks your trust with a speaker?"

The number one answer was fascinating to me, because the number one thing that breaks the audience’s trust with you, the speaker, is talking about yourself too much.

We have conflicting information right?

On one hand, we have all of these speaking gurus who are telling you to share your story, because that's what's important, and that's how you'll connect with your audience.

On the other hand, you have people saying they don't want to hear it.

What direction, as a speaker, should you go in so that telling your story isn't undermining your speaking credibility and hurting your speaking business?

Find out in this week’s episode of the Rebel Speaker.

Jul 03, 2018
Creating Time Space to Work on Your 3 Word Rebellion


There's never enough of it, right?

If you are feeling time starved, like there's not enough hours in the day to do the work that you want to do, I 100 percent feel you right now.

I am spending my days working with my clients, who I love, talking with potential clients, working on business development, writing the three word rebellion book, working with my coach and recording this podcast - so I know you're super busy too.

Yet you also have your eye on making a difference in this world, making your impact.  When I talk to people who are thinking about working with me and they tell me that they will do it when they have more time, I know that it's a trap.


Because there will never be more time. There will never be a better time. It’s a myth - just like sasquatch and unicorns (sorry unicorn fans).

Now the question becomes, for me and for you, how do you create the time and space to focus on your message, to focus on your three word rebellion and have the time to launch it into the world so that it actually makes a difference?

Now, let's create more time for you to do that work. More time for making a difference with your message and getting paid for it.

Jun 26, 2018
One Simple Action to be Visible with Your Message

What's next?

When I finished working with a client, I always want them to leave with a plan for what's next.

They have done the creative work with me to find their three word rebellion, craft those talking points, write a speech or create a workshop or Webinar to launch their message into the world.

When they leave, I want to make sure that they have an action plan for getting visibility on their message.

And this action plan is completely customized to them.  It can include strategies for finding speaking gigs, for podcasts, opportunities, whether or not they should launch their own podcast.

There is also one piece of advice that I always give to my clients.  

It is the one action that is so simple to take.

It's so very effective and yet it's also the hardest to implement even for me, and it's the subject of this week's rebel speaker podcast.

Jun 19, 2018
How to Know You’re Really Ready to Go Big with Your 3 Word Rebellion

That "I'm not ready" feeling.  

It creeps in every time you want to expand, to get bigger with your message.

And your 3 Word Rebellion?

Well that requires you to get bigger.

(If you don't know what a 3 Word Rebellion is, go to and check it out)

That 3 Word Rebellion requires you to take up more space, to speak its truth every day of the week. When you and I see that requirement, it is so easy to let the "I'm not ready" feeling to creep in.

I hear it all the time when I'm on decision making calls with potential clients.

They tell me "I'll be ready when I reach seven figures in my business."

"I'll be ready after I work with this coach and then take this other course and then maybe do this mastermind program.”

"I'll be ready when I finish the book or launched the course or teach the workshop..."

"I'll be ready when life settles down"  Side note, rebels, it never will.

"I'll be ready when I have large expanses of time to focus on my message."

Here's the rebel truth:

You'll always move the readiness finish line.

Your readiness to spread the message to get known for the work you do is not dependent on being more, taking more courses, getting another degree, or making a gazillion figures.

Your readiness depends on your decision to feel uncomfortable.  

Because "I'll be ready" keeps us safe when we know we have to move out of our comfort zone.

So how do you know when you're really ready?

Here are three signs that you’re ready to get out there and be seen and know for your 3 Word Rebellion.

Jun 12, 2018
3 Word Rebellion with Book Coach Jennie Nash

I know you shouldn’t have a favorite episode. It’s a bit like having a favorite child or favorite cat. It just shouldn’t be done.

This interview is my favorite interview I’ve ever done for the Rebel Speaker Podcast.

Jennie Nash is a book coach who helped yours truly develop and put words around the 3 Word Rebellion framework.

When Jennie asked if she could come on the pod, and talk through her own 3 Word Rebellion, I said: “hell yes, you can!”

She and I covered so much more than that during this episode. We chatted about:

  • What’s wrong with this book publishing industry and how it should change
  • Why that little orange bestseller flag on Amazon is MEANINGLESS (and what you should really be after)
  • What authors and speakers need a heck of a lot more when they are bringing their ideas to life (this was the genesis of Jennie’s 3 Word Rebellion)
  • Why finding your 3 Word Rebellion is so darn hard
  • What you should create first -- the book, the speech or the course
  • Why investing in your idea and your business feels risky and is worth it

Tune in for our conversation

Jun 05, 2018
What Creates a Movement with Nikki Groom

What kind of weirdo wants to start a movement?

I mean seriously!

Starting a business or being a speaker is crazy making enough.

And a movement -- wow that’s a whole other ball of complexity.

Lucky for you and me, we are not alone in our quest to create something that is bigger than our business.

Nikki Groom, the host of the Movement Makers podcast, is on a mission to support aspiring Change Makers to step into their leadership role and create their movement.

If you’ve been working on your 3 Word Rebellion and have your sights set on create a following of people who are the messengers of your message, you want to listen to this show!

In this episode, Nikki and I discuss:

  • What defines a Movement Maker (it’s simpler than you think)
  • Why you absolutely MUST have other people around you to create change on scale
  • The critical difference between a Leader and a “Guru”
  • How authenticity and showing your screw ups is a key leadership trait for Movement Makers

Launching a rebellion requires you to step up into leadership.

Tune into find out how to be a Movement Maker

May 29, 2018
Create a Message that is Bigger than Your Business

There’s such a focus on scaling your business to 6-figure, 7-figures, a gazillion figures in the business world.

I’ve always found that emphasis on money meaningless (not that I don’t love money and the freedom that it’s just a hollow goal to chase).

The business owners that I have been talking to lately have been focused on creating something bigger than their business. They want to make a huge difference and they want their message to take on a life of its own.

The 3 Word Rebellion plays a large role in that...but those 3 Words are not enough to get people to act and spread your message.

For that you need an inciting incident that takes your audience on a journey that removes their resistance to change and allows them to embrace your message.

Find out how to create that message that is bigger than your business in this episode of the podcast.

May 22, 2018
What Comes After Your 3 Word Rebellion

You've done the work, you've discovered your 3 Word Rebellion and you're super excited about it (even if you haven't discovered yours yet, don't worry, I'll tell you how to get help with that).

But now that you have your 3 Word Rebellion, you may be wondering, now what?

How do I get this message out there? What do I DO with my 3 Word Rebellion

A 3 Word Rebellion doesn't do you or the world any good if you keep it under wraps or don't know how to disseminate that message.

While the 3 Word Rebellion is the hook that gets people interested and curious about what you’re creating, you'll need something more to get people to raise their hand and say yes to your business, to the movement that you're creating. You're going to have to persuade them to join you.

Let’s  talk about the next step in launching your rebellion and creating that message that is bigger than you and your business.

Let’s create an inciting incident that spreads your message.

What’s that you ask?

You’ll have to check out this episode of the pod to find out.

May 15, 2018
What Makes a Compelling 3 Word Rebellion

The number one question I am asked about the 3 Word Rebellion is, “can you give me some examples of great 3 Word Rebellions?”

Of course I can. 3 word Rebellions are all around us. All you need to do is look for them.

On this episode of the rebel Speaker Podcast, I'll talk about what makes a 3 Word Rebellion compelling.

I'll give you three case studies of 3 Word Rebellions that I think are awesome and why they work.

Finally I have a special announcement I'll be revealing to you how you can work with me on crafting your very own 3 word Rebellion.

If you haven't already, I highly recommend you head over to three and grab the framework so you can start discovering your 3 Word Rebellion right now.

Enjoy the show!

May 08, 2018
Celebrating 100 Episode of the Rebel Speaker Podcast!

We are CELEBRATING the 100th episode of the Rebel Speaker Podcast. Woo-hoo!!

Pop the champagne. Throw the confetti. Strike up the band. We are having a party.

We’ve got a very special episode of the podcast.

Maggie Patterson of Small Business Boss, flips the mic on me and asks me questions. As one of my business besties, she knows where all the bodies are buried all my secrets.

I rant. I rave. You get to find out which of my cats I’m most like. Seriously here is exactly what you’ll take away:

  • What I believe is the WORST piece of public speaking advice (hint: there’s more than one answer)
  • How the heck you can figure out your message!
  • Why you need a message bigger than you and your business
  • What devotion has to do with your legacy
  • Who is a movement maker that I see on the rise (an awesome opportunity to brag about my clients and their work)
  • How my doctorate relates 100% to the work that I do
  • The telltale signs of when it’s time to work with me
May 01, 2018
Choose Wonder Over Worry with Amber Rae

We are kicking off a new series on the Rebel Speaker podcast called, The Movement Makers Spotlight.

A movement maker is a catalyst who uses their message to change the world for the better.

Using the three-word rebellion framework, we dive deep into the change these movement makers want to create.

Plus, it gives you an insight on how others crafted their own 3 Word Rebellion.

I am so excited because our very first guest is Amber Rae.

She is called a millennial motivator by Fortune and the Brené Brown of wonder by MindBodyGreen.  Amber helped launch six bestselling books as chief evangelist of Seth Godin's publishing experiment and started an accelerator for your life called the Bold Academy.

Her upcoming book, Choose Wonder Over Worry... well that title had me at hello. It’s an amazing example of a 3 Word Rebellion.

Fun fact: I’m the Olympic Champion of worry. I’ve struggled for ages with quieting down my own brain so that I can sleep at night. Becoming an entrepreneur only worsened my non-stop worrying mind.

Additionally, I see worry so much with my clients who are on the verge of becoming even more visible. They worry about being reject. They worry about landing the gig. They worry about never making it to the big stage.

It’s time to stage a rebellion from worry. On this episode Amber and I talk about:

  • What she’s really rebelling against (and it’s actually not worry)
  • The one thing that ALL worry is rooted in
  • The change she wants to create in the world and a few very actionable steps to deal with your worry
  • What the world would be like if everyone Choose Wonder Over Worry

And I 100% encourage you to pre-order her new book, Choose Wonder Over Worry.

Apr 24, 2018
3 Creative Constraints for Crafting Your 3 Word Rebellion

Did you know that Dr. Seuss's editor challenged him to write a book using only 50 words?

He accepted and rose to that challenge.

Oh, yes, he did, and that book became one of the most beloved Dr. Seuss books of all time, Green Eggs and Ham.

Now, I'm a rebel.

I'm also a nerd who likes structure, so my motto is always rebel and do it with structure and a plan.

A rebellion without structure is a riot. The purpose of the 3 Word Rebellion is to craft a statement that encapsulates the change you want to create.

It's the hook that makes people sit up, take notice, and say “Yes.”

You need constraints to bolster your creativity otherwise it's chaos.

Chaos that has you swimming in a sea of possibilities. Never making a decision on what your message is going to be and not moving forward.

It's analysis paralysis.

You've done the free writing for your 3 Word Rebellion. (If you haven’t head over to and get the playbook!)

It's time to create the constraints.

Here are three creative constraints for crafting your 3 Word Rebellion.

Apr 17, 2018
The Foundation of Crafting Your 3 Word Rebellion

Rebel truth time.

It's hard to figure out your message.

If you have been struggling to find the right words, know that there's nothing wrong with you and it's just a difficult process.

Because we want to get it right and we hold onto finding that message so tightly that we can't see the right words in front of our face most of the time.

Mark Twain once said, "The difference between the almost right word and the right word is really a large matter. 'Tis the difference between the lightning bug and the lightning."

He's right.

The right words call our people in. The right words incites action.

The right words spread our message and the right words create the change we want to see.

Phew, that's a lot of pressure, right?

No wonder we struggle so much to find the right words that we never get out of our head, we never launch our speaking career, and we don't move forward.

One of the goals of The 3 Word Rebellion is to move you past all that pressure.

Because this should be fun, it should be an enjoyable journey that's inherently creative.

But we hold so tightly onto getting it right that we never get out of our heads to start getting it almost right so that we can strengthen it and find those right words.

Let's stop the pressure and start having some fun.

Apr 10, 2018
Move Over BIG IDEA. The 3 Word Rebellion is Here

William Faulkner once said about writing that you have to “kill your darlings.”

Stephen King took it one step further in his book on writing and said, "Kill your darlings. Kill your darlings. Even when it breaks, your egocentric little scribbler's heart, kill your darlings."

As business owners, speakers, and change makers, we get very attached to our ideas, especially the ideas that have been a part of what we speak about or how we do our business, for a very long time.

It's hard to let those ideas that we love go, even though we need to evolve.

It's hard to let them go, even though we know those ideas aren't serving our clients, our audiences, or our followers, at the highest level.

Today, I am killing one of my dearest darlings, a darling that has been with me since this business started as a blog over six years ago.

It pains me to do so, because I have podcasted, blogged, discussed on interviews, and extolled the virtue of this darling for years, but it's time to let her go.

The precious darling that I'm killing today is my beloved Big Idea.

I've talked about the big idea on so many podcasts that I have lost count. It has been one of the centerpieces of the work I do with my clients, but the market has changed for speakers, and has become oversaturated with speakers.

Frankly, you need more than a big idea to be known and to move your audience.

You need to insight action always.

To do that you need to fact you need a 3 Word Rebellion.

Apr 03, 2018
You Don’t Have to Struggle to Find Your Message

Trying to find your message.

Describing what you want to be known for.

Finding what the right words, where the right people say, "Heck yes, count me in. I want to follow you to the ends of the earth."

It's hard, it sucks, and it's frustrating. There's so much trial and error that it feels like you'll never get it right.

One minute you think “By George, I’ve discovered it.” The next moment you say to yourself “What was I thinking?”

The fact is that you are too IN your head to find your message. The words spin around like a record player. You’re just too close to be objective.

How do I know this?

I see it all the time with my clients

Recently, I was working with a client, and she showed up to our session rather frustrated.

She said to me, "Doc." (She likes to call me Doc.) "I've been thinking about this 3 Word Rebellion all week, and I just don't know what mine is. I have no clue."

So, I took her through the 3 Word Rebellion framework and 20 minutes later, ah-ha, we found it!

And you know what? It's something she says all the of the time, but she was so IN her head that she couldn't see it.

Here’s the rebel truth: You don’t have to struggle to find your message!

Here are three awesome strategies to get you the raw material you need to find your message that you can change the world with.

Mar 27, 2018
Using Video Marketing to Get Known as a Speaker with Katya Varbanova

When you think about doing video for your speaking business. You most likely think all you need is a sizzle reel.

A three minute trailer that captures who they are, what their message is, and how they deliver it on the stage.

However, if you think that the only video you need in your speaking business is your sizzle reel you're missing out on a huge opportunity to be seen, to be known.

I'm not just talking about being known but having your name synonymous with your message.

And, video also helps get speaking gigs.

Today, I am talking with my go-to-person for all things video. Her name is Katya Varbanova aka LiveStreamKatya .

She is a video marketing strategist specializing in creating viral video funnels for influencers and entrepreneurs.

We are talking about all about how speakers can use video to get visible and speak more including:

  • How video and livestreaming helped Katya land speaking gigs
  • Why video positions you as a speaker (Katya even warns if there’s no videos of you online people might not see you as a speaker)
  • Harnessing the power of your video audience to land paid speaking (it’s all about leverage)
  • Katya’s approach to creating videos that go viral (it’s easier than you think)
  • How to get started with video even if you’ve never done it before!

Get visible with video so that you spread message and get known for the change you create for your audience

Mar 20, 2018
How Podcast Interviews Grow Your Speaking Platform

You know that have to be visible in order to make a difference in the world.

A movement was never started by hiding out behind your computer.

A speaking career is never launched by posting on Facebook and Instagram alone.

People must know about you and your message in order to grow network and build relationships that grow your speaking platform.

You need the help of other people. Specifically, you need the help of other people's audiences.

You can't do this alone. You have to enlist others in helping you spread your message.

In my opinion, one of the best and easiest ways to be exposed to other people's audience is to do podcast interviews.

Why? Well according to my friend and founder of B, the PR agency, Brigitte Lyons, in the past two years podcasts have emerged as the newest media disruptor.

Everyone from major brands to indie businesses to speakers are flocking to get their message out through podcast.

As a speaker, you should be doing this too. You can get known for your message when you appear on a podcast.

Let's face it, getting on a podcast is much faster and easier than landing a speaking gig.

So let's get you on some podcasts.

Mar 13, 2018
Stop Hiding Your Speech Away & Get Visible

Are you hiding out?

Worried about how much of your speech you should share online?

Because what if you share too much and no one wants to hire you to speak?

What if someone steals your whole speech?

If you do a Facebook Live on a portion of your speech, does it devalue what you deliver on stage?

The answer:

All these questions are keeping you playing small.

They keep you hiding out. These questions stop you from sharing your message.

They stop you from making your speech, your message, synonymous with your name.

It's time to stop hiding out, stop hiding your message away because you're worried about something that may or may not happen, because hiding away means that no one knows you.

And if they don't know you, if no one is buzzing about you, then no one is going to be hiring you to speak, and the change you want to create in the world is going to languish in obscurity.

It’s your time. Come out of hiding.

Here are the three big reasons why you need to create your own damn stage and get visible stat.

Mar 06, 2018
Speakers Protect Your Assets with a Contract with Christina Scalera

There is one aspect of speaking that I absolutely cannot help speakers with. That's the speaking contract.

I am not a lawyer nor do I play one on TV, so I am not comfortable at all consulting with you on what your speaking contract looks like.

However, I know that a speaking contract is an essential piece of your speaking business, so while I'm not an attorney, my guest today is.

Today we are lucky to have Christina Scalera. She is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches, and speakers like you.

This episode gave me several aha’s not only about how you can protect your ASSets but also about how a contract can make you more money including:

  • Why contracts actually make you money
  • How to establish the copyright of your speech and understand your intellectual property right
  • Negotiation (even for your fee) isn’t over until the speaking contract is signed
  • Why you might not need to hire a lawyer when a good speaking contract template is all you need

Tune in and cover your legal butt!

Feb 27, 2018
Get Paid to Speak When You’re Creating a Movement

I know that a lot of you are onboard with rebelling against the status quo and creating for your audience and your industry a big change.

But there might be this little tiny voice in your head, a voice of reason, wondering, "Can I actually earn a living doing this?"

In the past, I have talked so much about getting paid to speak (because it’s 1000% important).

You might be wondering if going this direction, focusing on making an impact, and then making a profit from that impact, can actually support you.

The answer is yes.

I'm still and always will be a fierce advocate that speakers should get paid for the value they create for organizations. (Can I get an Amen?)

I want to address this objection head-on of how do you get paid to speak when you're trying to create this movement.

In this episode, there are the two key, fundamental truths of getting paid to speak while also creating this movement

Feb 20, 2018
What Change Are You Creating with Your Speech

Every movement and every speech must be moving people away from something, away from something that's in the status quo and towards something else.

We have talked about what you're rebelling against in the status quo of your industry.

What do you want to shake up?

What do you want to change?

What are you rebelling against?

But rebelling isn't enough.

Pointing out that something needs to change isn't going to make your message spread and make a lasting impact.

We saw this with a 99% movement. They rebelled against Wall Street, but they didn't have a vision or plan for how to change the status quo and what it would look like if they changed it.

The movement ultimately fizzled.

The rebellion is the first part of being a speaker who starts a movement with their message, figuring out what is causing people a challenge or a pain that needs to be overcomed.

The most important part is you've got to show what people are moving towards.

And that’s the focus of this episode of the Rebel Speaker Podcast

Feb 13, 2018
The First Steps in Starting a Movement with Your Message

It's so easy to look at other people's endings and compare those to your beginning or even your middle.

I think speakers do that a lot especially when they are trying to create something bigger than themselves.

I admit that I do this!

When I first started my business I was following a speech coach who had been in business for 20-years, and beating myself up for reaching her level of success.

Not good!

But when you are creating something with more meaning, with more impact, with the potential to make a difference, it’s so easy to compare yourself.

You look at  Simon Sinek and think, "Wow, that guy showed up overnight and exploded. His TED Talk has like a gazillion views."

Here's the rebel truth: Simon Sinek did not start with a gazillion views on a TED Talk.

You are coming in at his end (however, I’d wager that talk was his middle).

So where do you start?

How do you do this crazy, bold, audacious thing of starting a movement with your message?

You start by stopping, by shifting and then by asking. That’s the first step to starting a movement.

Feb 06, 2018
Speaking for Impact Begins with YOU!

For the past two weeks, we've been talking about building something much bigger than a speaking business.

Something with much more impact.

Something that has the potential to change lives or even society or culture.

And I've been calling you to step into something huge, something that you are at the epicenter of.

Where you're the catalyst, you're the change maker, and you're that speaker making it happen.

And while all that might be exciting to you, it also might be freaking you out.

I am RIGHT there with you.

When I decided to start talking about speaking in the context of creating something movement, I became freakishly excited about the possibilities of what I was creating, and also completely terrified.

There’s been all the fraudy, fraudy, feelings. The inner critic shouting “what are you doing? You’ll never pull this off? Who do you think you are?”

And then the excitement of feeling in my bones that this is the message that I want to share most. This is what I want to create most in the world.

Everything has been leading up to this moment…

...and then there's voice again telling me no.

How do you deal with it?

You tune into this episode and get 3 tools to help you speak for impact!

Jan 30, 2018
Why a Movement Spreads Your Message & Ultimately Helps You Speak More

“How do I book speaking gigs?”

I get this question all the time. I know why. It’s frustrating to figure out.

You’re on the book of Face and see a friend post “I just booked my first speaking gig of 2018! Huzzah!”

You wonder how did she do that?

But that’s the wrong question to ask.

She booked the gig because people KNOW her.

How do you get people to know you? How do you get them to see you as an expert? How do you get people to spread your message for you?

Change and devotion.

We paint a picture of change and then we deliver on that promise to our audience.

We become wildly devoted to that change and helping people create it in their lives.

And we talk about it EVERYWHERE! (The month of March is going to be devoted to stay tuned).

After last week's podcast about creating movements to move your speaking forward, there might be a practical side of you that is wondering why the heck should you be building a movement with speaking at the heart of that movement?

Here are 3 reasons why you should think BIGGER than speaking and start a movement with your message

Jan 23, 2018
Be More Than A Speaker

True story: The Rebel Speaker Podcast almost became a thing of the past.

As I wrapped up recording the last episode of the podcast in November, the question “what the heck am I going to talk about next year?” popped into my head.

And then I remembered WHY I started this business in the first and WHY I got my Ph.D. and WHY I’ve been learning and practicing the craft of speaking and coaching speakers for 25 years.

And this WHY is why I am issuing a big, bold challenge today.

Listen in to the Rebel Speaker Podcast to find out!

Jan 16, 2018
[Best of 2017] One Exercise to Do Before Setting Your Speaking Fees

You've decided to be a speaker and build your speaking business.

Now the universe is going to test you on how badly you want it.

You send out a pitch and get a "thanks but no thanks", or you send out a pitch and you hear crickets.

You're in the middle of a negotiation for your speaking fee and they say "Sorry, we don't have any budget to pay you". They're going to be times where you need to have the cojones to walk away and say no to speaking gigs.

It takes tenacity and fortitude to make your speaking goals a reality. How are you going to do this?

The best way is to go through this exercise that I make all of my clients do before they start pitching, setting their fee or even get on a call to negotiate their fee. It's even a great exercise to have in the back of your mind right before you're going to step on stage and nail it.

Find out what that exercise is in this episode of The Rebel Speaker.

Jan 09, 2018
[Best of 2017] The Pro Speaker's Secret Weapon

Every successful speaker that I've ever chatted with has had a secret weapon.

The secret weapon won't be mentioned on stage or receive applause or accolades.

But behind the scenes, this secret weapon has helped the speaker on their journey.

It has helped the speaker go from an unknown to making $10K, $20K or $30K per speaking engagement.

So what is that secret weapon and why should you have one?

Find out in this week podcast episode.

Jan 02, 2018
[Best of 2017} How to Break into Corporate Speaking with Simon T. Bailey

Many of you know that corporate speaking is the direction that you want to go in your speaking business, but you haven't quite cracked that nut yet.

How do you break in?

How do you know if your message is going to appeal to the corporate crowd?

We are lucky today because we have Simon T. Bailey as our guest, and he is one of America's top 10 most-booked corporate and association speakers on change, leadership, and customer experience.

He has worked with over 1,500 organizations, has impacted more than two million people through his presentations and seminars in 45 countries.  Some of his clients include AT&T, IBM, Mastercard, Seattle's own Microsoft, and Toyota.

Simon reveals some rebel truths about corporate speaking including:

  • Why motivational speaking won’t get you in the door and what to do instead
  • Find out how to take an inspirational message and turn it into a speech that is marketable to corporations
  • Discover why speaking about your passion is NOT the best idea for corporate speaking when you’re starting out
  • Why you need a body of work so you can go deeper with organizations that hire you (and create more revenue)
  • The four things you can start doing today to build relationships to book corporate gigs
Dec 26, 2017
A Rebel Speaker Christmas Wish

One of the things I do with speakers to help them find the message that they want to be known for is a free writing exercise where I give them the prompt:

I believe ...

They write a manifesto of sorts of what they believe about their area of expertise, their industry, the audience they serve.

Sometimes it goes into about life itself when they are really on a roll.

I've realized after 83 episodes of The Rebel Speaker Podcast that I have never shared what my I believe list is.

I've never shared what I am trying to create in the speaking industry and for the speakers that I serve.

I wanted to end this season of The Rebel Speaker Podcast with my Christmas wish for you by sharing what I believe about the speaking industry and what I would like to see created.

Dec 19, 2017
5 Big Moves to Build Your Speaking Career in the Next Year

What do you want to achieve with your speaking?

What kind of impact do you want to make?

What business are you building?

This is the time of year where my coaching practice gets full of people who are envisioning what their next year will look like.  They begin to imagine how speaking fits into that year in order to  take their message to a wider audience, make an even bigger impact and get paid to do it.

They all are curious about how I can help them get to their next stage of speaking.

I love, love, love these conversations!

It doesn’t matter whether the speaker is up and coming and just starting out or it's a speaker who has been in the business for years, I love hearing about their vision and what they feel is really getting in the way of moving them forward to that vision.

What I have found, time and time again, is that there are specific moves...decisions even...that speakers need to make to take their speaking career to the next phase.

Moves that can help them book more speaking gigs, get paid, and most importantly make a bigger differences in the world.

Here are my top five big moves that you should make to drive your speaking career forward into the next year!

Dec 12, 2017
5 Important Trend for the Speaking Industry in 2018

I’ve been staring into my crystal ball (aka reading meeting planning trends report) to find out what 2018 has in store for speaker.

The speaking industry is ever changing and ever evolving, and you've got to stay on top of it in order to make your speaking grow.

Once upon a time, as a speaker, you needed to have a buffet of topics listed on your website.

If you could talk about leadership and goal setting and time management and communication skills, awesome.

The more topics, the better.

Pretty much if you could read a book about it, you could be speaking about it.

In recent years, these speakers have started to struggle because the speaking industry and the people who book speakers are looking for speakers who are experts on their particular topic.

In the past couple of weeks, I have been pouring over meeting planner studies and meeting industry reports to identify the emerging trends in the speaking industry, and figure out how that will impact you as a speaker.

Here are the five most important trends for the speaking industry in 2018 and how you can stay out in front of them.

Dec 05, 2017
How Speakers Can Silence the Inner Critic with Rachel Alexandria

Does it ever feel like your mind is working against you, like your mind isn't your best friend?

For instance, you're about to step onstage and your brain all of a sudden starts saying to you, "Who are you to be up here? You've got to be kidding me!"

Or the moment before you hit send on a big pitch, your brain says, "Oh, you should really stop kidding yourself. They would never want you as a speaker."

The good news is that you are not alone.

We all do this. I do this, but the even better news is that there's something you can do to remind yourself of who is really in charge of your brain.

Today, on the Rebel Speaker podcast, we have Rachel Alexandria, and she is going to remind us of how we are really in charge of our brains and how to silence the inner critic.

In this episode we discuss:

  • How our brains can STOP us from sharing our message (and what to do about)
  • Why we place so much importance on what the inner critic says
  • Discover how to show the inner critic who is really in charge so you can get on stage anyway
  • Why understanding the inner critic is NOT the real you is key to challenging it
  • Recognizing and disrupting the inner critics temper tantrum


Nov 28, 2017
How to Feel the Fear & Speak Your Truth Anyway