Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

By Tracy Matthews

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Category: Marketing

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Subscribers: 59
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Episodes: 100


Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

Episode Date
Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!
Apr 16, 2024
Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth
Apr 09, 2024
Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)
Apr 02, 2024
Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less
Mar 26, 2024
Episode 466: What's Working in 2024 to Increase Your Website Traffic
Mar 19, 2024
Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week
Mar 12, 2024
Episode 464: How to Increase Your Perceived Value With Packaging Design
Mar 07, 2024
Episode 463: The Enneagram And Your Business with Hillarie Kay
Feb 29, 2024
Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers
Feb 22, 2024
Episode #461 The Power of In-Person Events for Small Business
Feb 15, 2024
Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths
Feb 08, 2024
Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon
Jan 30, 2024
Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch
Jan 30, 2024
Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman
Jan 25, 2024
EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea
Jan 23, 2024
Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald
Jan 18, 2024
Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee
Jan 16, 2024
Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett
Jan 11, 2024
Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand
Jan 10, 2024
Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024
Jan 02, 2024
Episode #451: Building Unbreakable Wealth With Mike Brown
Dec 28, 2023
Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business
Dec 21, 2023
Episode #449: Using Failure As Fuel For Growth with Brad Pedersen
Dec 19, 2023
Episode #448: How to Build More Confidence as an Artist with Miriam Schulman
Dec 14, 2023
Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key
Dec 07, 2023
Episode #446: Publicity and Your Jewelry Brand with Renee Warren
Nov 30, 2023
Episode #445: The Power of a Mastermind Group
Nov 28, 2023
Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth
Nov 21, 2023
Episode #442 Bonus: Breathwork Meditation With Zach Rehder
Nov 16, 2023
Episode #443: 5 Must-Read Money Mindset Books
Nov 09, 2023
Episode #442: How to Be a Better Friend to Your Business with Zach Rehder
Nov 08, 2023
Episode #441: 7 Key Takeaways From My Momentum + Mastermind Retreat
Oct 31, 2023
Episode #440: Style Magnetism: Elevate Your Brand and Build Trust With Your Signature Style with Chellie Carlson
Oct 25, 2023
Episode #439: How to Use AI Without Getting Sued For Plagiarism and Copyright Infringement
Oct 17, 2023
Episode 438: How to Take Incredible Branded Photography With Your Smartphone with Auguste Chocianaite
Oct 11, 2023
EP437: How to Partner with a Manufacturer to Grow Your Jewelry Company with Jennifer Carey
Oct 05, 2023
Episode 436: What Every Jewelry Brand Needs to Know About Instagram SEO
Sep 28, 2023
Episode 435: How She Prepared For and Won the 7500K Halstead Grant for Her Jewelry Business with Stephanie Howell
Sep 26, 2023
Episode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine Jenson
Sep 21, 2023
Episode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson Sharkey
Sep 19, 2023
Episode 432: How to Step Up and Play a Bigger Game This Holiday Season
Sep 14, 2023
Ep 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry Brands
Sep 07, 2023
EP 429: How Do I Market My High End Jewelry to My Target Audience?
Aug 31, 2023
Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?
Aug 24, 2023
Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?
Aug 17, 2023
EP426: 5 Ways to Use ChatGPT and Other AI Tools For Social Media Growth with Blair Kaplan Venables
Aug 10, 2023
EP425: How 4 Designers Hit BIG Goals in Just 90 Days
Aug 03, 2023
EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)
Aug 01, 2023
EP423: Transforming Your Creative Funk Into Your Best Year Ever with Donnette Roberts
Jul 27, 2023
EP422: She’s on Track to Triple Her Sales This Year – Here’s How She Did It! with Erin Kandoll
Jul 25, 2023
EP421: The Power of Intention + Massive Action Helped This Jewelry Designer Sell $17K in Just 3 Days Rael Cohen
Jul 20, 2023
EP420: 5 Ways to Increase Instagram Engagement Without Running Ads
Jul 18, 2023
EP419: New Social App Update: Instagram's Threads App
Jul 13, 2023
EP 418: You're Perfectly Flawesome with Kristina Mand-Lahkiani
Jul 11, 2023
EP418: You're Perfectly Flawesome with Kristina Mand-Lahkiani
Jul 11, 2023
EP417: Anniversary Episode: Become Your Best Salesperson
Jul 05, 2023
EP416: 11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media
Jun 27, 2023
EP415: How to Prepare to Give Your Two Weeks Notice with Amy Porterfield
Jun 22, 2023
EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell
Jun 15, 2023
Episode 413: Summer Reading List For Jewelry Business Owners – 2023 Edition
Jun 13, 2023
Episode 412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray
Jun 08, 2023
EP411: 5 ways to grow your business during the slow summer months
Jun 01, 2023
EP410: Creating a Clear Vision for the Future of Your Jewelry Business
May 25, 2023
EP409: The 3 Crucial Steps Every Jewelry Business Owner Needs to Scale
May 18, 2023
EP408: How to Work With a #2 To Scale Your Business
May 16, 2023
EP407: How to Feel Cash Confident in Your Jewelry Business
May 11, 2023
EP406: 9 Step Process for Hiring an Awesome Team Member
May 04, 2023
EP405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM
May 03, 2023
EP404: What's the Objective? How Your Online Strategy Grows Your Entire Jewelry Biz
Apr 25, 2023
EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy
Apr 18, 2023
EP402: Ask Me Anything Q&A
Apr 06, 2023
EP401: How They Did It – Online Sales Panel
Apr 04, 2023
EP400: From Extreme Burnout to Creatively Inspired with Morgan McGoff
Mar 30, 2023
EP399: Your Business Will Only Grow As Much as You Grow
Mar 29, 2023
EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson
Mar 23, 2023
EP397: Why Many Online Sales Strategies Fail
Mar 21, 2023
EP396: How Live Selling Transformed Her Online Jewelry Sales
Mar 16, 2023
EP395: 3 Rules for Planning Your Next Online Sales Promotion
Mar 14, 2023
EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame
Mar 09, 2023
EP393: We're hiring! Plus, Tips For Training a Marketing Assistant
Mar 08, 2023
EP392: How to Grow Your Custom Jewelry Business in 2023
Mar 02, 2023
EP391: 3 Questions You Need on Your Custom Jewelry Forms to Close More Prospects
Feb 28, 2023
EP390: 5 Ways to Increase Your Online Sales Conversions for Fine + Custom Jewelry
Feb 23, 2023
EP389: Can I Grow My Jewelry Business Without Social Media?
Feb 21, 2023
EP388: Jewelry Brand Makeover Bootcamp Recap
Feb 16, 2023
Tuesday Tip Bonus: Building a Business Aligned With Your Vision of Success
Feb 14, 2023
EP387: How Much Should I Pay Myself As a Jewelry Designer?
Feb 09, 2023
Tuesday Tip: How to Find the Money to Invest in Your Business
Feb 07, 2023
EP386: When is the Right Time to Get Coaching For Your Jewelry Business
Feb 03, 2023
Tuesday Tip: Having the Courage to Bet on Yourself
Jan 31, 2023
EP385: Her Jewelry Business Became a Safe Haven From an Abusive Relationship
Jan 26, 2023
Tuesday's Tip: From Corporate to Intentional Jewelry with Joel Ingalswon
Jan 24, 2023
EP384: Growing a Jewelry Business in Retirement with Rina Luban
Jan 19, 2023
Tuesday Tip: From rags to riches with Quay Flom
Jan 17, 2023
EP383: From Soul-Sucking Day Job to 23 Wholesale Accounts in 1 Year with Rosie Harris
Jan 12, 2023
Tuesday Tip: Tracy's Take on Signature Style
Jan 09, 2023
EP382: How to Shake Things Up to Get the Business You Want in 2023
Jan 05, 2023
Tuesday Tip; 3 Ways to Start 2023 with Intention and Action
Jan 03, 2023
EP381: How to Make Bold Moves By Overcoming Mindset Hurdles in 2023
Dec 29, 2022
Tuesday Tip; The More Confident YOU - 2023 Sales Edition
Dec 27, 2022