On this Echo Chamber episode, James and Benji discuss a recent post from Aleksandr Volodarsky on Twitter about the growth that can come from crafting a free tool for your market.

On this Echo Chamber episode, James and Benji break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into similar ideas.

On this Echo Chamber episode, James and Benji discuss the vital business lessons marketers must learn from sales in order to increase their effectiveness.

On this Echo Chamber episode, James, and Benji discuss the importance of balance when it comes to output vs input and how to continue learning in your role.

On this Echo Chamber episode, Dan, James, and Benji discuss a recent Twitter thread from Ramon Van Meer outlining the wild west that was Salesforce in the early days.

On this Echo Chamber episode, Dan, James, and Benji discuss a recent LinkedIn post from Michael Roberts regarding attribution.

Jake Thomas is the king of YouTube video titles. With over 4,000 titles under his belt, he's turned his expertise into Creator Hooks, a thriving company.

On this episode Benji and Jake discuss:

• Rules to follow for better title writing
• The art of saying the same thing 100 different ways
• How to find and double down on what truly resonates with your audience

On this final, “bonus” episode of Media Brands James, Dan, and Tyler discuss the departure of Will Aitken from Sales Feed, and how to handle these transitions within your media brand.

On this Echo Chamber episode, James, Dan, and Benji discuss the news that Will Aitken is leaving Sales Feed for Lavender and what that means for creators more broadly.

In this episode, Benji talks to MJ Peters, VP of Marketing at CoLab. Recently MJ challenged her team to craft and launch an ABM campaign in 1 day, we break that down in this episode. Also discussed, her perception of media brands vs. brand marketing and how you can win with either.

On this Media Brands episode, James, Dan, and Tyler answer the BIG question: How can building a media brand grow your business? How do you connect the media brand with what your business offers?

Discussed in this Episode:

• How to educate your audience about your product
• The inbound funnel created by your media brand
• Developing a media mindset

On this Echo Chamber episode, Dan and Benji discuss a recent LinkedIn post from Alon Evan and explain why it’s time for our thinking to evolve when it comes to lead magnets.

On this episode, Benji talks to Ellen Schwartze, former Sr. Director of Digital Demand Generation at Knotch.

Discussed in this Episode:

• The must-have partnership between content and data
• Building key relationships internally for marketing success
• Measuring a control group as much as a campaign

On this Media Brands episode, James, Dan, and Tyler break down the processes and systems required to build and maintain a fast-paced, creative, media brand. Discussed in this episode:

• How does a small team create so much content?
• Creative vs Creator - do you need both?
• Tools for measuring success

In this episode of the Echo Chamber on B2B Growth, James, Dan, and Benji break down the theory of an audience growth ceiling. What contributes to momentum slowing? The algorithm? Messaging fatigue? Audience churn?

Link to post on LinkedIn, HERE.

On this episode, Benji speaks with Samantha Stone, Founder and CMO of The Marketing Advisory Network, to discuss B2B Buyer Trends that are set to impact 2023 marketing plans.
Discussed in this Episode:

• The evolution of the sales demo
• A.I as a tool for your revenue team
• Moving toward Price Transparency

On this Media Brands episode, James, Dan, & Tyler discuss the importance of talent and team when building a media brand.

In this episode we explore:

1. How to identify and pursue talent
2. Developing a "creative sandbox"
3. Garnering momentum with a small team

On this Echo Chamber episode Benji and Dan discuss Andrei Zinkevich's thought-provoking LinkedIn post on the importance of shifting away from a "marketing bingo" mentality and embracing marketing as a vital business function.

In this episode Benji talks to Greg Batchelor, Vice President of Growth Marketing at platform.sh.
Discussed in this episode:

• Clear Sales & Marketing alignment on the GTM strategy

• Marketings need to own the funnel

• Getting the most out of ABM

On this Media Brands episode, James, Dan, & Tyler discuss the options you have when building a media brand and the importance of clearly defining the types of content you create.

In this episode we explore:

1. Where to start in developing your Media Brand strategy
2. How to build a naturally engaged audience
3. Deciding which channels to focus on

Connect on Linkedin:

James - https://www.linkedin.com/in/jamescarbary/
Dan - https://www.linkedin.com/in/digitalmarketingdan/
Tyler - https://www.linkedin.com/in/tylerlessard/

On this Echo Chamber episode, Benji and Dan discuss the recent move by Amazon Music to make several large podcasts ad-free. How does this approach stack up compared to Spotify and their work to make specific shows exclusive on their platform?

Connect on Linkedin:

Benji - https://www.linkedin.com/in/benji-block/
Dan - https://www.linkedin.com/in/digitalmarketingdan/

In this episode, Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list?

Discussed in this episode:

• The move toward "ungated" software
• The evolution of the Saas sales role
• How to enhance your trial/demo experience

Connect on Linkedin:

Benji - https://www.linkedin.com/in/benji-block/
Sam - https://www.linkedin.com/in/samuelsenior/

Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lessard of Sales Feed break down the evolution of content marketing and the power of building a Media Brand.

In this episode we explore:

• The Vidyard Story
• New Ideas for Engaging Audiences
• How the 3 Content Marketing Motions work in tandum

On this Echo Chamber episode Benji and Dan discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it impact their voice in the market moving forward?

In this episode Benji talks to Courtland Goldengate, the VP of Marketing at Streamlit and a Director of Marketing at Snowflake. PLG is everywhere in Saas these days, but what if it's not right for many Saas solutions?

Discussed in this episode:

• How to decipher if PLG is right for you
• Keeping focus in a ever-evolving marketing landscape
• What EVERY Saas solution should steal from PLG

On this Echo Chamber episode James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point.

Discussed in this episode:

1. Making content work harder for your organization
2. SEO as the Zombie of Marketing
3. Ensuring your SME's avoid creating commodity content

In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it?

Discussed in this episode:

• The common mistake in thinking influencer marketing is for social only

• Full funnel influencer marketing examples

• How ABM & influencer marketing can work in tandem

On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.

Discussed in this episode:

1. Measuring the success of a media brand
2. How building a media brand incentivizes the right behaviors
3. What it takes to have a "Director of a B2B media" for your company

In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen.

Discussed in this episode:

• Transitioning from MQLs to Qualified Accounts

• Pivoting to new ways of measuring marketing success

• Successfully leading a team through times of transition

On this Echo Chamber episode James, Dan, and Benji discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called “Get Rich in the A.I Revolution” and Sounds Profitable's article: “Three Reasons Podcast Creatives Should Embrace, Not Fear, AI”.

Discussed in this episode:

1. Will Google lose Market Share?
2. Is this technology a threat or a benefit?
3. Creative use cases of ChatGPT

In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective.

Discussed in this episode:

• The use of time, stakes, challenges, and rewards in marketing
• How to invite your ICP into a story
• Removing friction in the buying process

In this best of 2022 episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.


As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.

In this episode James, Dan, and Benji discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the new year? Who will win and truly build affinity with their audience in 2023?

Today James and Dan throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing.

In this Best of 2022 episode, Benji interviews Mario Paganini, Head of Marketing at STORD.

When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.


See the STORD website, click here.

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts.

Discussed in this episode:

• The pros & cons of the three motions
• How to start a media brand from scratch
• The value of launching a media brand in this economic climate

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search?

In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.

Discussed in this episode:

The 5 distinct Marketing units for optimal business performance

Demand capture vs. demand creator

How to better measure your marketing efforts

In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead.

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Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss the eye-popping valuation of Descript and how Open AI stands to benefit from their ties to the video software company.  
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In this Best of 2022 episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.
Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?
EDUCATION
RELATIONSHIPS
EXTREME MEASUREMENT

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection to building a media brand for your business... IT'S TOO EXPENSIVE! Is it? Let's explore.
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Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're discussing Walmarts recent announcement of their Creator Studio and the implications it has for the future of the creative economy and affiliate programs.  
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In this episode, Benji talks to Jeff Biesman, the CMO at National Debt Relief and Reach Financial.
Discussed in this episode:
Simplifying the market message
Understanding what motivates your buyers
Collecting Insights from your audience


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This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the viability of SaaS companies starting seperate media brands as a marketing play.  
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Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus more on the content and maybe less on the marketing.  
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In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio. 
Discussed in this episode:
The direct connection between pipeline and high product market fit
Getting clear on your ICP
Measuring market engagement

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the role of an Executive Producer as the next evolution for modern B2B marketing teams.  
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Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss a recent report released by Cohost, “The State of Branded Podcasts 2022 Report”. 
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In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation.
Discussed in this episode:
- The 4C + D of Marketing Messaging
- Differentiating on something sustainable
- The importance of a clear ICP when crafting your message
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James and Benji provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion is about Benji's journey leading B2B Growth over the past year and all the lessons learned along the way. 
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Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today Benji reacts to hearing the story of Mattress Mack for the first time and the guys discuss lessons learned from the love he has received from the city of Houston. 
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Today we are featuring an episode from a new show: Owned, a series exclusively on AudiencePlus co-hosted by Anthony Kennada and B2B Growth’s own, James Carbary. Owned is a show that tears down popular consumer media brands and applies key learnings to B2B companies who are building their owned media strategy.

To watch the full episode, get notified of future releases, get access to exclusive content, and more, subscribe for free at audienceplus.com.

James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it. 
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Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today, Kyle Lacy takes issue with Category Creation, and says brands just need better stories, but is it really that simple? 
Micro-Clips: 
(Timestamps / Titles)
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In this episode, we talk to Justin Welsh, who is a strategic advisor to multiple startups and the former CRO that took Patient Pop from $0 to $50 million in ARR.

James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it. 
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Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 
On today's show the guys discuss the bold claim on the "All-In Podcast" that traditional brands will be dead in 30 years. Agree or disagree? You're about to find out. 
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In this episode, Benji talks to Michelle Tilton, the Vice President of Marketing at Gryphon.ai.
Discussed in this episode: - How to Operationalize Demand Creation- Marketing Accountability at Every Part of the Funnel- Using Data to Inform the Board Room
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James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: The pros and cons of building media organically or going out and buying it.

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 
On today's show the guys discuss the decision from Mr. Beast to turn down a 1 Billion dollar offer and ask how should B2B organizations be thinking about influencers?
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In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions. 
Discussed in this episode: 
Pivoting from field marketing to content marketing
How customers should directly inform your content strategy
Putting together a customer advisory board 


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Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 
On today's show the guys discuss the brilliance of Mary Keough's, "Marketing Job Post Teardown" series on LinkedIn. 

We spoke with 100 marketing leaders and asked "What’s the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings. 
Discussed in this episode: 
- Tips for creating deep, personal, and fun marketing.
- The power of relationship in marketing
- Formalizing a structure to collect insights from your ideal buyers

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we're being strategic with SEO to drive audience and affinity.

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 
On today's show the guys discuss how Gated is using a unique approach with advisors to gain quick traction and mass adoption. 

We spoke with 100 marketing leaders and asked 3 questions: 
What marketing podcast delivers the most value to you?
What is your ALL TIME favorite book on marketing?
What’s a RECENT book on marketing you’ve loved?   


In this roundtable discussion Benji, James, and Dan breakdown the findings. 
Books mentioned: 
Tipping point by Malcom Gladwell
Linchpin by Seth Godin 
Crossing the Chasm by Geoffrey Moore
Play Bigger by Christopher Lochhead
Thinking fast & slow by Daniel Kahneman
22 Immutable laws of marketing by Al Ries and Jack Trout   


Podcasts Mentioned:
B2B Growth
Seeking Wisdom
State of Demand Gen
How I built this
Lochhead on Marketing
Flip my Funnel
HBR
The Bigger Narrative

In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA  
Discussed in this episode: 
Alignment between customer experience and marketing
The process of moving from data to actionable insights
How annual client surveys can level up your organization 


Sponsors:  
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James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around the podcast strategy we're now deploying for B2B Growth and how you could steal it.
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We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you ask them?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  
Discussed in this episode: 
The most common questions marketers want answered
Why & how to share behind the scenes content from your organization
Turning questions into pillar content  


Sponsors:
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In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic.  
Discussed in this episode: 
How to fight against data manipulation
Pulling insights from the data
Working to build a marketing team that implements insights from the data regularly 


Sponsors:
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James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around building brand affinity.  
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Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 
On today's show the guys discuss Drift's disappearance across LinkedIn and hypothesize what may have happened.  
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We spoke with 100 marketing leaders and asked "What technology are you looking to add to your tech stack?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  
Discussed in this episode: 
Top Marketing Automation Softwares
Tools don't solve strategy problems
Video as a way to keep automation more human 


Sponsors:
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In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media.
Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north’ is improving life for customers- you’ll actually wind up making more money.
Successful salespeople want to know that what they’re doing counts for something- that their work matters. If what you are selling is being bought by customers, you’re improving their lives.
Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose.
We discuss:
3 questions to ask that every salesperson should be able to answer
The real reasons salespeople leave their jobs
How the noble seller differs from the transactional seller
The difference between customer-centricity and purpose-driven sales
Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it
The “it” that customers really want you to get to…
What mistaking profit for their purpose signals to your salespeople and employees
Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes
Why the people that have bought from you before are the key to understanding how your products make a difference
Sales managers as the “front-line belief builders” 


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James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around defining your why and identifying your villain.
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Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss a recent pricing change Refine Labs made and its potential ramifications.
Sponsors:
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We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings.
Discussed in this episode:
Is B2B marketing fundamentally different from B2C?
How to truly foster sales & marketing alignment.
Assumption is the mother of all mistakes in marketing.


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In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform.  
Discussed in this episode: 
- Does video replace blogging or enhance it? 
- The strategy behind great video content
- The potential ROI of video  
Sponsors:  
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In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 
On today's show the guys discuss the ethics of gifting for reviews on G2.  
Sponsors:  
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We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  
Discussed in this episode: 
The content, events, and tools B2B marketers want in their inbox
The right time for gated content
Making your content so good that people are eager to give up their email to access it  


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In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato. 
Discussed in this episode: 
Transitioning from traditional marketing team structure to pods and plays 
How to experiment in new, potential segments
The importance of truly understanding those you serve 


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In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. 
Here are the mistakes discussed:
Lack of a clear exec champion
The new Head of Thought Leadership is unclear on their role / goals.
The new Head of TL feels the new role is not a promotion ("being sent to Siberia")
The Head of Thought Leadership doesn't understand the business strategy and goals.
Other departments get into turf wars over activities ("we do Thought Leadership too!")
The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought Leadership
The Head of Thought Leadership doesn't build allies in other departments
Thought Leadership is seen as something by/for the elite (only the CEO).
The org gets impatient for results.
The org tries to measure success by the wrong standards (e.g. content marketing)

In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. 
Discussed in this episode: 
Why ABM is misunderstood and wrongly used
How to use content to scale your career
The importance of having a strong POV

In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.

We spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Dan, break down the findings.
Discussed in this episode:
The pendulum in marketing channels and mediums
ABM as more than a buzzword
Why creating content with your ideal client is a game-changer

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. 
Discussed in this episode: 
Jobs to be done vs. ICP
Marketing KPIs across multiple channels
The need for focus and iteration

In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.

We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  
Discussed in this episode: 
Brand personality + expertise = influence
Creating content as a strategy for discovering influencers
Helping your business by making your CEO an “influencer"

In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .  
In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions? 
In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive. 
Join us as we discuss:
The Importance of Data Based Decision Making
The Shortcomings of Product Based Organizations: Is there really a market for what you’re selling?
Finding the balance between speed vs data driven decisions
The Case for Measurement as a Core Company Value

In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .

We spoke with 100 marketing leaders and asked "What is your most successful marketing channel?" In this roundtable discussion Benji , James , and Logan breakdown the findings.  
Discussed in this episode: 
Leveraging Organic Search to grow community across marketing channels
Optimizing organic search while emphasizing being human
Aligning searcher intent and your unique brand voice

In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI
Discussed in this episode:
The power of holding marketing accountable to revenue numbers.
Tips for implementing new measuring metrics
How marketing can impress and delight the C-suite and sales team

In this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success.
Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader.
Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.
Connect with Sam:
https://www.linkedin.com/in/sam1ca/
sam@1clickagency.com

We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings.
Discussed in this episode:
The need to prioritize brand alongside demand
Growing demand by delivering unique content
Why pipeline must come from demand creation, not just demand capture

In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory.
Discussed in this episode:
The core components of content intelligence
The power and complexity of a content audit
The future of content as a key converter

In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art.
Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png

We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings.
Discussed in this episode:
How to beat the pervasive issue of shiny object syndrome
How to curate new ideas while executing your current strategy
The importance of setting goals and priorities 


Recommendations/Resources:
What the Heck is EOS?
Deep Work by Cal Newport

In this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView.
Discussed in this episode:
Principles for the Age of Connected Work
PLG and community strategies
Delivering instant product value

In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…
Why ABM isn’t a better form of marketing, it’s a different form
How organizations can view go-to-market as a product, not a strategy
4 questions Sangram’s new book will answer about ABM in customer service

In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.
Discussed in this episode:
How to run a sales mapping exercise in your organization
Creating a holistic messaging timeline
Why a demo early in the sales cycle is crippling

In this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group.
Discussed in this episode:
Valuable insights vs the cult of personality
How thinking like a journalist improves your thought leadership
Tools for creating helpful content

In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio.
We discuss: 
- The differences between traditional marketing strategy vs growth marketing strategy
- Applying the sprint planning process to marketing
- Turning everything into a funnel to identify growth marketing priorities
- Making the best decisions with murky data
- Is AI & automation the answer?
- What to look for when hiring growth marketing team members

In this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous . 
Discussed in this episode: 
Choosing the right creator
Using Influencers to generate viral PR campaigns
How to attribute and track a TikTok Campaign for your Brand

In this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo . 
Discussed in this episode: 
How to create video content that makes your audience feel understood
Getting team members outside of marketing involved in creative projects
Using content as a service

In this replay episode, we talk to Colm Shalvey, Head of ABM at TripActions.

In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread  
Discussed in this episode: 
The importance of mastering the language of sales
Webinars and Events that convert leads into clients
Tips for presenting a marketing campaign to the C-suite

In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.
What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:
How brands should hire writers
What makes a great writer for B2B Content
How to build a content marketing strategy
The notion of “Writing for Google”
Best practices for your content



Connect with John Busby:Twitter: https://twitter.com/JohnMBusby
LinkedIn: https://www.linkedin.com/in/johnmbusby/

Follow The High EQ Marketer:Facebook: https://www.facebook.com/HighEQMarketer
Twitter: https://twitter.com/HighEQMarketer
LinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketer
Instagram: https://www.instagram.com/higheqmarketer/

Learn more about Centerfield:Facebook: https://www.facebook.com/CenterfieldHQ/
Twitter: https://twitter.com/CenterfieldHq
LinkedIn: https://www.linkedin.com/company/centerfield-media
Instagram: https://www.instagram.com/centerfieldhq/



The High EQ Marketer website:
Centerfield Podcast page: https://www.centerfield.com/podcast/
Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/

In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .  
Discussed in this episode: 
Working to understand your customers
Pivoting away from a mql/sql approach
How to crawl, walk, run into a more ungated content structure

In this episode Benji talks to Doug Bell , CMO at LeanData.  
Discussed in this episode: 
Why MQL/SQL shouldn't be the Holy Grail
Improving prospect experience
Content that converts

In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.

In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .  
Discussed in this episode: 
How to hone your job posts
4 red flags to watch out for when looking for a marketing job
The power of clarity around roles on your team   


My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.

In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense. 
Discussed in this episode: 
Increasing your TAM effectively with Data
Using data to discern resonance and inform strategy
How to warm a new market

In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen . 
Discussed in this episode: 
Systems to turn your website into a powerful tool that generates new sales inquiries
A holistic approach to demand generation
Honing the why behind your marketing efforts

In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents. 
Discussed in this episode: 
how to best collect and leverage event data
how to leverage events as a core of your B2B marketing strategy
Utilizing the data to create forums for targeted groups

In this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts

In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.
Discussed in this episode:
Why best practices aren't enough in win/loss interviews
Comparing in-house to 3rd party
How to best implement findings from the research

In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong.
We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.

In this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media.
Read the Full Guide here:
From Gen Z to B2B: How to Execute a TikTok Strategy for Your Brand - Sweet Fish Media
Discussed in this episode:
Why your company should be on TikTok
TikTok Strategies that win
B2B TikTok case studies

In this replay episode, we talk to Jeff Swystun, Consulting Chief Marketing Officer at Swystun Communications.

In this episode, Benji talks to Eric Olson, CMO at Quickbase.
We discuss:
Developing a "Win Together" culture
Unifying messaging & goals across departments
What it looks like to have Marketing own the pipeline

In this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step further and applies the thinking to audience growth.
You'll learn about:
The pros and cons of being a "product-first" company
How starting a company with an audience-first mindset works better.
Practical steps to become more audience focused with your company

In this episode, Benji talks to Rebecca Biestman, CMO at Reputation.
We discuss:
Why we need a language shift in B2B around "brand"
How to bring up company positioning to the C-suite
When to start prioritizing brand in your organization

In this episode, Benji talks to Evan Davies, Head of Marketing, Partnerships, and Growth at Coda.
We discuss:
Creative ways to showcase applications of your product or service
The power of team rituals & incentives
Evan's key learnings after helping to build the Coda gallery

In this replay episode, we catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career.
What we talked about:
What professional freedom is and how to claim it for yourself
The fear you need to overcome to branch out
How to get support from leadership at your workplace

In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.
Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.

In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift.
With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define how to do that effectively. Ryan will explain how to pull out buyer insights and effectively transform your company accordingly.
Show notes:
https://en.wikipedia.org/wiki/Grounded_theory#Serendipity_pattern
https://www.contentlift.io/my-one-case-study

In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound.
A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.

In this episode, we talk to Jen Anderson, previously the Director of B2B Marketing at RentPath and currently VP of GTM Strategy Consulting at Shift Paradigm.

In this episode, Benji talks to Rowan Tonkin, CMO at Planful.
Over the past 3 years at Planful, Rowan has focused much of his effort on defining their category in a saturated and mature market. Clearly, you can't just go off and create a new category without a ton of planning and intentionality. Today Rowan shares some of the difficulties they faced and the lessons learned throughout this process.

In this episode, Benji talks to Jeanna Barrett, Founder & Chief Remote Officer at First Page Strategy.
Jeanna shares how FPS has seen massive success from link building through offering small business grants and data-driven content and how you can do similarly.

In this episode, Benji talks to Bob Buday, Founder and CEO at Buday Thought Leadership Partners LLC, and Author of the book "Competing on Thought Leadership".
Today Bob helps us rethink thought leadership. Sharing how to develop exceptional content and create demand for the expertise. Bob defines Thought Leadership as: "The acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. More broadly, and this is important, this as a business strategy, not just a marketing strategy."

In this episode, Benji talks to David Meerman Scott, marketing and business growth speaker, as well as the author of NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY.
Our theme today is what has changed and what has stayed the same. The first edition was published back in 2007 so we have 15 years now to look back on, including the evolution of social media and the rise of A.I.

In this replay episode, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation, and developing a "people first, outcome second" mindset.

In this episode, Benji talks to Maura Rivera, CMO at Qualified.
As Qualified looks to shape their corporate narrative and paint a bigger picture of what they are bringing to market they have found one medium particularly useful, keynote videos. A 12-minute video, becomes a piece of pillar content informing the rest of their content strategy. Today we unlock how to use keynote videos in your marketing strategy.
For an example of the Qualified Keynote, click here.

In this episode, Benji talks to Sara Pion, Senior Growth Manager at Voiceflow.
B2B businesses hope to create a strong spirit of community with their clients and customers. However, this is far easier said than done. Voiceflow both built and migrated a large community of users and today Sara shares what she's learned through this process.

In this episode, Benji talks to Cynthia Gumbert, CMO at SmartBear.
Hiring is complex in 2022, successful onboarding is a must for the forward momentum of your department and organization as a whole. Cynthia shares how to sure up your onboarding process and create brand advocates from day one.

In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education. 
At Guild Education, Karthik and his team are executing a highly personalized, ABM approach. Using microsites and retargeting Guild is getting their message in front of some of the largest organizations in the country. Learn how to personalize your storytelling and scale microsites in this fascinating episode.

In this replay episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.
This is the anti-resolution episode. A discussion on things we want to stop doing this year. We’re discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.

In this episode, Benji talks to Stephen Diorio, Managing Director at The Revenue Enablement Institute and author of "Revenue Operations".
The skill sets in marketing are in flux, the marketing toolset has been democratized, and the marketing mix has changed. So how do we succeed in this new world? Stephen says it starts with Revenue Operations and he's giving away the core building blocks in this fascinating conversation.

In this episode Benji talks to Brian Walker, Chief Strategy Officer (CSO) at Bloomreach and host of the "Commerce Experience" Podcast.

In this episode, Benji talks to David Cardiel, Vice President of Marketing at WordPress VIP & Parse.ly.
Today we learn how David used data to determine pillar content and ultimately drive revenue. He explains how data should inform and continuously improve our marketing efforts across the board and what we should be paying attention to in all the numbers.

In this episode, Benji talks to Bunny Tharpe, Vice President of Marketing at Quark.
With a background in PR and Journalism, words and language matter deeply to Bunny. She explains why they should matter to every marketer and we discuss the power of a move from passive to active language.

In this replay episode, we talk to Derek Slayton, Chief Operating Officer at BigTime Software, formerly CMO at Terminus.

In this episode, Benji talks to Faton Gjuka, Operating Partner atSumeru Equity Partners.
As marketing leaders, we are looking to expedite the learning process of our team members. One way to do that is to have playbooks in place for our team to run when specific situations arise. While this is common practice in some companies, Faton provides a unique approach that we can all learn from.

In this episode, Benji talks to Garrett Scott Head of Marketing Growth & Demand Gen at Calendly.
Calendly has a vast array of users and large numbers of users across different fields and titles. How do they use data to determine their ICP? How do you balance serving everyone, while also going deep into some niches? Today, Garrett explains.

In this episode, Benji talks to Dr. Jon Finn, Director, and Founder of Tougher Minds and Author of The Habit Mechanic.
Jon provides a breakdown of how we can use leadership science to generate better teamwork within our organizations. Jon provides 5 steps to team building that you can walk away from this episode and implement immediately.

In this episode, Benji talks to Tara Pawlak, Head of Marketing at GetAccept.
Customer marketing shouldn't be marketing at your customers for your business's immediate benefit, yet often that's what it's reduced to. Tara is here to help us re-examine our current strategy and provides some practical advice to move in a better direction.

In this replay episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.

In this episode, Benji talks to Kyle Williams, Founder of Brickstack.
As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of our team members into a repeatable system.

In this episode, Benji talks to Scott Miller, Senior Advisor at Franklin Covey.
What's the largest obstacle that stands in the way of massive success for us as marketers? Scott says it's misplaced focus. Far too often we hone in on what we love, instead of what our customers need. Rise above the marketing mess and find your customer-centric message!

In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders. 
If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.

In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com.
It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.

In this replay episode, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety.

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.
We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.

In this episode, Benji talks to Susan Vitale, Chief Marketing Officer at iCIMS.
With the great resignation and many renegotiating on a personal level what we want from work, recruitment and retention are hot topics across the business landscape currently.
iCIMS recently released the "2022 Workforce Report" and found that job openings were up 86%, hires were up 45% and job applications were down 11%. Finding the talent is difficult, it's scarce.
Today, Susan helps us navigate these uncertain times with a clear path for growth.

In this episode, Benji talks to Maia Morgan Wells, Senior Content Marketing Manager at Act-On and host of The Marketing Hero Podcast.
Maia explains the power of having your team own a couple of key verticals and breaks down how you can use content clusters to force alignment around those verticals.

In this episode, Benji interviews Eric Stockton, VP of Demand Generation at Constant Contact.
We discuss a recent research report published by Constant Contact around Attribution and how it actually works. To view the research report, click here.
Today we also debut a new format. A roundtable discussion before the interview, where we take on timely marketing topics. Have feedback on the new format? Reach out to Benji with things you liked or suggestions for improvement. We love hearing from you.

In this replay episode (part 2 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

In this replay episode (part 1 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

In this episode, Benji provides practical ways to stay zoned into your work. If you struggle to stay on task and get deep work done, today's show is for you. 
11 Ways to Focus and Get More Done: 
1. Live from your calendar
2. Hardest Task(s) First
3. Say "Oops, O well"
4. Lunchtime Walk
5. Rock Work (Live from Calendar)
6. Set your workspace 
7. Tuesdays Sweetfish company-wide Focus Hours
8. Stand after lunch
9. Monitor Water in-take
10. Set intentions for tomorrow
11. Ask for help

In this episode, Benji interviews Dan Sanchez, Director of Audience Growth here at Sweet Fish Media.
Are you a B2B Podcaster interested in joining Mic Club? Learn more and sign up here.

In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase.
Today's discussion centers around how to have your product-led growth motion - self-serve, and your traditional sales team, play well together. This is a breakdown of a hybrid model that can bring alignment and new possibilities to your organization.

In this replay episode, we talk to Christelle Flahaux, SVP of Brand and Experiences at Automation Anywhere. Formerly, Vice President of Marketing at FortressIQ. 

In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.
Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.

In this episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.
Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?
EDUCATION
RELATIONSHIPS
EXTREME MEASUREMENT

In this episode, Benji talks to Tim Harris, Director of Product Marketing at Uniphore.
Tim takes time to walk us through a recent ad campaign Uniphore ran and how their ICP informed their storytelling.

In this episode, Benji talks to Arta Shita, Head of Growth Marketing at Testlio.
Often we discuss the importance of alignment between sales and marketing, but today Arta shines a spotlight on a relationship easily overlooked. The connection between Growth and Product marketing if done well may just unlock a new level of momentum for your organization.

In this replay episode, Lesley Crews talks with Brett Trainor about how to shift your mindset and focus on growth.

In this episode, Benji talks to Melissa Rosenthal, Chief Creative Officer at ClickUp. 
Melissa provides a breakdown of the importance of humanizing your brand and getting crystal clear on the personality of your company.

In this episode Benji talks to Drew Neisser, Founder of Renegade and CMO Huddles. Recently named on Linkedin's 2022 list of Top Voices in Marketing and Advertising.
Today we are destroying the myth that brand is "fluffy", clearing away the clutter around brand alignment, and providing actionable steps for marketing leaders to reinforce the importance of brand in the boardroom.

In this episode, Benji talks to Jen Abel, Co-Founder of Jjellyfish.
Jen shares the secrets of 0 to 1, Founder led sales. How do we identify early adopters and when is your company ready to start handing off sales to a sales team? This episode is a great chance for marketing leaders to get out of their typical scope and expand their insights into growth and sales motions.

In this episode, Benji talks to Lisa Smith, VP, Integrated Marketing at Demandbase.
In a season of rapid growth, how do organizations maintain synergy and alignment? That's the question Lisa helps us tackle today. Demandbase recently acquired three companies, so cultivating teamwork and providing systems for continued top-level execution is top of mind for Lisa and we get to glean from that wisdom in this episode. 

In this replay episode Logan Lyles talks to Dara Treseder, formerly CMO at Carbon, now at Pelaton. 

In this episode, Benji talks to Justin Simon, Head of Content Marketing at Metadata.io.
If you struggle to get the most out of your content, Justin is here to help. Today, Justin shares how to spread out content so you get more pipeline, traffic, and attention.

In this episode, Benji talks to Russ Somers, CMO at Lytho.
Creative teams face numerous challenges, today Russ identifies his top 5 and we spend the bulk of our time providing remedies to these issues that are so often prevalent. 

In this episode, Benji talks to Emily Melious, Fulfillment Coach andCEO of Launch Consulting. 
Fulfilling work can seem elusive. How do we even measure it? Today Emily gives us three key areas she believes lead to fulfillment. This conversation goes beyond tactics and tips we typically discuss on the podcast and drives at the heart of our work as marketing teams.

In this episode, Benji talks to Steve Hartert, Chief Marketing Officer at JotForm. 
In this lively conversation, Steve breaks down the 3 core pieces of a marketing strategy and details the necessity of laser focus on your customers. 

In this episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.
As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.

In this episode, Rex Biberston, VP of Revenue at Sweetfish, is interviewing Benji.
If you've ever wondered what goes into producing a daily podcast or how to up the quantity and quality of your content today's episode is for you. Today we pull back the curtain on B2B Growth and giveaway Benji's learnings from his first 4 months as B2B Growth Host.

In this episode, Benji interviews Chris Lynch, Chief Marketing Officer at Mindtickle.
B2B marketers are constantly trying to simplify complicated, broad offerings. Honing the craft of distilling the complex into plain English is top of mind for many of us and today Chris imparts his learned wisdom providing a way forward for us to do exactly that.

In this episode Benji talks to Jordan Decker, Vice President of Demand Generation at PatientPop.
B2B email can feel stale and robotic, but Jordan believes email can be exciting and extremely valuable to your companies bottom line. Todays conversation is a tactical dialogue on what's working for PatientPop in their email campaigns right now and how we can level up our next outreach.

In this replay episode, we're discussing the complex balancing act that is pricing. How can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?
Ajit Ghuman, Director of Pricing and Packaging at Twilio, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.
Ajit’s advice: Don’t fear pricing!

In this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his time at Adobe and Heroku.
Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.

In this episode Benji talks to Sarah Noel Block, CEO of Tiny Marketing.
If content marketing is overwhelming you right now and you need strategies for better distribution, Sarah provides the practical takeaways you're looking for.

In this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems.
From micro to macro, A/B testing allows us to explore resonance and what truly matters to our audience. Tim provides practical insights regarding the use of story vs data, and we discuss how to be effective in a highly regulated industry like finance.

In this episode, Benji discusses the past, present, and future of marketing with Danielle Bechtel.
We're pondering the Metaverse, how developers and Gen Z are shaping the marketing landscape, and what we have to be excited about in this new virtual world.

In this replay episode, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.

In this episode Benji talks to Dave Gerhardt, Founder of DGMG and author of Founder Brand: Turn Your Story Into Your Competitive Advantage.
In this wide-ranging conversation Dave provides practical mindset shifts around content marketing and walks us through 3 pivotal steps for establishing a Founders brand.

In this episode, Benji talks to Lisa Cox, Director of Marketing at Teak & Twine.
Today's conversation is all about instilling a culture of learning within your team. Exploring creative ways to do this through goal setting and special projects.

In this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito.
The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.

In this episode Benji talks to Diana Mitchell, Community Manager here at Sweet Fish Media.
There is a lot of discussion these days around community, there is a hunger for it, especially as we navigate the virtual work space. Diana is sharing some exciting news on the community we are forming here at Sweet Fish, top marketers coming together to share, learn, and grow.
Interested in Marketing Squad? Email Diana: Diana.mitchell@sweetfishmedia.com

In this episode, Benji talks to Rebeca Silver, SVP Marketing at LetsGetChecked.
When the pandemic forced Rebecca to take a live event, virtual, she realized all the added benefits of hosting these meetups online. In this discussion Rebecca breaks down the tools you need to pull off a fantastic event and more importantly what to do after the event to ensure you and your guests get everything out of it.

In this episode Benji talks to Chuck Hengel, CEO and Founder of Marketing Architects.
This discussion centers on 4 distinct moments in Chucks 25+ years career where crisis built resilience, creativity, and unity in his team. Discussion includes how we can actively choose our response and the process necessary to make our organizations "anti-fragile".

In this episode, Benji talks to Patrick Ward, VP of marketing at Rootstrap.
Today's conversation is a lively discussion around the power of a side hustle. How it can help fuel your day job, and add energy to your marketing team.

In this episode, Benji talks to Jordan Crawford, Co-Founder of Blueprint Data.
We discuss the importance of targeting and decoding pain, and how we can start to see patterns that will allow us to score our serviceable market at scale. Jordan provided several resources, you can find the links below.
Customer Discovery Worksheet 
Get 11-30% positive reply rates on cold email 
How to Go-to-Market in 2022 

In this episode, Benji chats with Emily Brady, Creative Content Lead at Sweet Fish.
Can B2B brands thrive on TikTok? What are best practices? How can we effectively repurpose on the platform? Emily gives unique insights as a creator, actively trying and testing things.

In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute.
When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.

In this episode, Benji interviews Eva Sasson, Head of Marketing at Argyle. 
The discussion is all about considering the question: Should we build or buy? This applies internally to our teams and tools, as well as externally and how we market the solutions we offer.

In this episode, Benji talk s with Brad Zomick, VP of Marketing at Cumul.io.
Brad distills what to focus on the first 60 days with a new company. What should be prioritized? Who should we focus on getting to know? How do we set ourselves up to win?

In this episode Benji talks to Monica Sullivan CMO at Demand Science.
As B2B leaders we know data is important, but aligning sales and marketing with one common scorecard can be tough. Monica dispels the needed metrics to push your revenue teams forward, providing practical insights to help you create one dashboard to rule them all.

Today’s episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They’re breaking down the first section of our audience growth flywheel, content optimization.

There is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions…
TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.
Looking for more on TV Advertising? 
Check out "All-Inclusive TV", a book full of client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry. All-Inclusive TV provides practical advice for transforming your business through TV advertising—and why it absolutely matters.

Today's episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They're breaking down the first section of our audience growth flywheel, content optimization.

In this episode, Benji Block talks to Angela Voss, Chief Client Officer at Marketing Architects.
We discuss the keys to building brand awareness and how to seize opportunities using mediums others are overlooking. We're asking questions like: What's the power that TV ads can have on your business? And how does clout play a vital role in your industry?

In this episode Benji talks to Kyle Lacy, SVP of Marketing at Seismic.
What levers can we pull to evolve our marketing teams? How can we best utilize our tools and align our teams as we scale? Kyle provides the questions and framework necessary to move your marketing team forward.

In this episode Benji is joined by James Carbary and Rex Biberston to provide 4 predictions for the year ahead.

In this episode, Benji interviews John Morris, Executive Director of Brand at Club Colors.
John and his team take a unique approach when it comes to gifting. Learn how giving things away pays fantastic dividends in the long run and how Club Colors executes their Logo Challenge.

In this episode Benji interviews Mario Paganini, Head of Marketing at STORD.
When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.
See the new STORD website, click here.

In this episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.
This is the anti-resolution episode. A discussion on things we want to stop doing this year. We're discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.

In this episode, Benji Block hosts a roundtable discussion with James Carbary, Dan Sanchez, and Rex Biberston. We discuss how to spot commodity content, the power of asking better questions, and the work required to move from transactional to transformational content. 
Click here to check out the episode of Unthinkable by Jay Acunzo that is mentioned in the episode.

In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people. 
It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.

In this episode, Dan Sanchez talks with Dan McGaw about overlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers.

In this episode we talk to Simon Sinek, author of Together is Better.

In this episode, Dan Sanchez talks to Robin Farmanfarmaian about the importance of personal branding for thought leadership.
They discuss:
Practical steps to building a magnetic person brand
How to find and leverage your personal story
Why authoring a book is key to thought leadership

The “hustle” isn’t all it’s cracked up to be.
We’ve all heard about hustling and working hard, but what about working smart?
Billionaires like Mark Cuban and Richard Branson will tell you that time management plays a direct role in their success. From the first hour of their mornings to how they organize their calendars, they have learned how to own their day instead of letting their day own them.
In this episode, Kevin Kruse, NY Times Bestselling Author of 15 Secrets Successful People Know About Time Management, shares time management tips from some of the most successful billionaires in the world.

In this episode, Benji Block has a conversation with Kristy Krueger, VP of Marketing at Icario, and Dave Keepper, Creative Partner at Human Ideas. Together we tackle how deadlines can build momentum within your team, and the advantages of a decide and go approach.
Connect with Kristy:
https://www.linkedin.com/in/kristykrueger/
Connect with Dave:
https://www.linkedin.com/in/davekeepper/

In this episode, Benji box sits down with Rex Biberston, VP of Revenue here at Sweet Fish Media. We discuss how to best capture ideas, prioritize effectively, and communicate the goals of our department, company-wide.
Connect with Rex:
rex.biberston@sweetfishmedia.com
https://www.linkedin.com/in/rexbiberston/
Connect with Benji:
benji.block@sweetfishmedia.com
www.linkedin.com/in/benji-block

In this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can implement right now.
Links to the 4 LinkedIn posts discussed can be found below:
LinkedIn is a 24/7 networking event by Benji Block 
You can’t outsource social engagement by Dan Sanchez 
So you want to beat the LinkedIn algorithm… by Emily Brady 
Why do you post on LinkedIn all the time? by Same Kuehnle 

In this episode, Benji Block interviews Nima Asrar Haghighi, VP of Marketing at Airtable & Marketing executive advisor at Kong.
We discuss why marketing and sales teams must think more broadly about those who are part of the decision-making process. Nima, details how to craft messaging that hits both upper management and practitioners, creating buy-in from both.
Contact Nima: 
Email 
LinkedIn 
Contact Benji:
Email  
LinkedIn 

In this episode, Olivia Hurley talks to Amrita Mathur, VP of Marketing at Superside. Amrita breaks down the rituals and habits you and your team can employ to ensure prolonged success.
Connect with Amrita: 
Email 
LinkedIn 

In this episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success.
Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader.
Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.
Connect with Sam: 
https://www.linkedin.com/in/sam1ca/
sam@1clickagency.com

In this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy.
If you find your copy feeling stale, robotic, or just plain boring Rita provides the spice you need to find your voice and start producing transformational content. We discuss several strategies for better writing in this episode including the F.I.R.E acronym that we use here at Sweet Fish. To read the full blog about F.I.R.E, click here.
Connect with Rita:
LinkedIn
Email
Connect with Benji:
LinkedIn
Email

In this episode, Dan Sanchez talks with Joe Pulizzi is the founder of The Tilt, the Content Marketing Institute, and is the author of Content Inc. 
Joe discusses the current state of owned media and content marketing within B2B and dive into his next venture with the Tilt where he is experimenting with branded crypto currency as a means of creating engagement with his audience.
Contact Info:https://www.linkedin.com/in/joepulizzi/pam@thetilt.com

In this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation.
Olivia & Aaron discuss the dos and do nots of branding, the importance of marketing that is both evergreen yet ever evolving, and how to understand the context of where your marketing hits potential buyers.

In this episode, Dan Sanchez talks with Benji Block, the newest addition the Sweetfish Team and now Host of B2B Growth.
We discuss the "30/30/30 Plan". How can 30 books, 30 interviews, and 30 blog posts propel your thought leadership and career? We're looking forward to exciting days ahead for the show and all the practitioners we will be highlighting on the show moving forward.
Connect with Benji: 
Connect with Benji on LinkedIn
benji.block@sweetfishmedia.com

In this episode, Dan Sanchez talks with Kacy Maxwell who is an Executive Director of Marketing at Ramsey Solutions about a recent migration of all their websites into a single mega site.
This is an episode that covers branding, SEO, domains, urls, and all the marketing tactics that come with them. Taking 18 websites and brands down to one required a serious effort from the team. Find out about the steps they took to accomplish it.

In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid, owned, and earned media for B2B marketing teams.
The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.

In this episode, Dan Sanchez talks with Ethan Beute who is the Chief Evangelist at BombBomb about the launch of his new book, Human Centered Communication.
Learn why digital pollution is hurting others and your bottom line and how to evaluate your campaigns.
Buy a copy of his book here.

In this episode, Dan Sanchez gives advice on how to recruit and retain talent in marketing through these three simple ideas. 

In this episode, Olivia Hurley talks to Josh Lowman, Founder & Chief Creative Officer at Goldfront Agency.

In this episode, Dan Sanchez talks with Chris Walker at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as how to properly leverage each to grow.
What you'll learn:
Why you shouldn't pursue earned media and focus on owned instead.
How to properly leverage paid with content and creative.
Where to start with owned media.
How you can know when you're ready to add the next owned media channel.

In this episode, Dan Sanchez talks with Claire Peña who is the VP of Marketing at Stream about hiring a team of influencers to become your evangelists.
We cover:
What they look for in an influencer
Who foots the bill for the team
How Stream helps them build their brands while they build Stream's.
The outcomes of the program

In this episode, Dan Sanchez talks with Sarah Goodall who is the CEO of Tribal Impact about her experience launching and maintaining successful employee advocacy programs.
You will learn:
How to incentivize employees
Common hurdles employers run into
What the most successful companies are doing right
How to find your first few employees to get started.

In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast.
In this episode, you'll discover:
Ramsey's approach to a matrix style organization
The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast.
How they layer Kanban on top to make for an agile environment.
How to get it started in your own department.


Trey's book recommendations:
Inspired: How to Create Tech Products Customers Love
Empowered: Ordinary People, Extraordinary Products

In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for your company. 

In this episode, Dan Sanchez shares multiple objectives that ABM can accomplish.

In this episode, Dan Sanchez talks with Guy Yalif about the role of website personalization in ABM. 

Dan Sanchez discusses: Every Book on ABM Compared (I Read Them All)

ABM Basics with Dan Sanchez - Part 1

ABM Basics with Dan Sanchez - Part 2

 In this episode, Olivia Hurley talks to Kerry Cunningham, Senior Principal in Product Marketing at 6sense 

 In this episode, Olivia Hurley talks to Kevin Tate, CMO at Clearbit.

In this episode, Olivia Hurley talks to Nicole Lindenbaum, VP of Marketing at Teampay

In this episode, Olivia Hurley talks to Mary Pat Donnellon, Chief Revenue Officer at CallRail

In this episode, Olivia Hurley talks to Bob Glotfelty, VP of Growth @ Taulia  

In this episode, Dan Sanchez talks about the #1 reason why people's efforts on social media (LinkedIn specifically) fall short of the goals they set. They don't count the cost of what it takes to grow and increase their reach. Dan reviews what the cost is as well a practical ways to address it. 

In this episode, Dan Sanchez shares a story of what happened to a Sweet Fish employee recently, what led to it, why LinkedIn is on alert, and how to navigate the current environment without getting in trouble. 
Also in the episode:
A quick message about getting the most out of LinkedIn before its organic reach vanishes. 

In this episode, Logan Lyles & Dan Sanchez discuss the 4 top strategies you can use to make your B2B podcast successful, how to pick the right strategy for your brand & how the different strategies do/don't overlap.

Also mentioned in this episode:

Kickstart Your Thought Leader Journey With the 30/30/30 Plan

In this episode, Olivia Hurley talks to Gizem Ozbay, Global Marketing Director, Integrated Marketing at Abbott

In this episode, Olivia Hurley talks to Mike Herron, Head of Marketing @ Lukka 

In this episode, we talk with Dan Sanchez, Director of Audience Growth at Sweet Fish Media.  

In this episode, we speak with Heidi Eisenstein, VP of Global F ield Marketing and Event Strategy for CX at Oracle. 

In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the attention of large accounts through a high customized and personal approach as well as some ideas for companies targeting small accounts.

In this episode, Dan Sanchez discusses (and practices) an idea of combining three content marketing disciplines in order to get the most leverage with each piece of content.

In this episode, Olivia Hurley talks to Joe Hanson, Senior Content Marketing Manager, at Observe.ai

In this episode, we talk to Ryan McCurdy, Vice President of Global Demand Generation at Lacework

In this episode, Dan Sanchez talks about current news around Spotify's recent acquisitions, podcast ad revenue growth, and the NBA's partnership with iHeart Radio. He then breaks down why it should matter to B2B marketers and where it's all going.

In this episode, we talk to Ryan Bonnici, CMO at Whereby

In today's episode, Lesley Crews talks with Cinnamon Denise, Sweet Fish's very own launch specialist.  

In this episode, we talk with Nate Skinner , Global SVP of Marketing for Oracle Advertising and CX.

Check out this recent article from Nate:
Celebrating the Contributions of Women in the Workplace Every Day of the Year

 In this episode, we talk to Mark Stouse, Chairman & CEO of Proof Analytics & Host of Accelerating Value on Apple Podcasts. 

In this episode, we talk to Joanie Wang, Director of Marketing and Brand at Expensify 

In this episode, we talk to Lynne Capozzi, CMO at Acquia 

In this episode, we talk to Dave King, Head of Marketing at Asana. 

In this episode, Dan Sanchez talks with Becca Bycott who is the Director of Thought Leadership and Engagement at FiscalNote. They discuss why thought leadership should not be developed in isolation, how to include others in the conversation, and the results they have seen from brining a variety of people together to speak to todays challenges. 

In this episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel that incorporates a Strategic Narrative, Category Design, and Community Building into one fine art. 
Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png

In this episode, we talk to Christelle Flahaux, Vice President of Marketing at FortressIQ.

In this episode, Dan Sanchez talks with Patrick Lowndes who is Patrick Lowndes who is a Product Management Director at ServiceNow. They dive deep into Patricks journey as a startup founder navigating and fighting for the emerging category of SaaS asset management before being acquired by ServiceNow.

In this episode, we talk to Mike Ni, Chief Growth Officer at Coveo.

In this episode, Dan Sanchez talks to Sweet Fish Media's in-house writer, Emily Dibrito, about the trends she's seeing on LinkedIn. Emily is the main source for many of the posts seen on LinkedIn from the Sweet Fish team and the person behind the LinkedIn Evangelist Program.

In this episode, we talk to Jodi Cachey, Vice President of Content Strategy and Growth Marketing at Mediafly.

In this episode, we talk to Jonathan J Mentor, CEO and Founder at Successment.co.

In this episode, we talk to Anna Luo, Senior Vice President of of Customer Innovation and Marketing Director at Jivox.

In this episode, we talk to Ryan Fyfe, acting CMO at Workpuls.

In this episode, we talk to Dave Dabbah, Chief Marketing Officer at CleverTap

In this episode, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talks to Ryan Kelly, VP of Growth Marketing at Domino Data Lab & Author of Florence the Data Scientist and Her Magical Bookmobile.
Resources we mentioned:
- Naming Your B2B Podcast
- Choosing The Host for Your B2B Podcast

In this episode, we talk to Tanya Shumilovich, Marketing Director at airSlate.

In this episode, we talk to Justin Schmidt, VP of Marketing at Capacity.

In this episode, James Carbary talks with Bill Kircos, the VP of Global Marketing at Honeywell.Marketing moves fast these days. Don’t let perfection keep you at the back of the pack. Bill shared a framework for launching a campaign that WORKS:

Get it to good enough
Test it
Then, perfect it

In this episode, Dan Sanchez talks with Matt Church, author of Thought Leaders and Thought Leaders Practice about how thought leaders can find, validate, and package their ideas to drive change in their industry. 

In this episode, Lesley Crews talks with Travis Tyler and Patrick Downs, co-hosts of The Customer Engagement Lab. 

In this episode, we talk to Nicole Smith, VP of Marketing at Tackle.io. 

In this episode, we talk to Laura Sweet, VP, Marketing at Kneat.

In this episode, we talk to Ryan King, Director of Demand Generation at Blueshift.

In this episode, we talk to Griffin Moss, Senior Digital Marketing Manager at Microstrategy.

Traditional sales teaching is quickly becoming stale and obsolete. Customers these days are inundated with reviews and armed with cognitive bias — and they’re becoming immune to old-fashioned sales patter.
What if the way forward is to sell with transparency? As counterintuitive as it may seem, leading with honesty and embracing your flaws fosters an emotional response from your buyers, develops trust, and increases sales organically.
Energetic host John Grispon discusses these revolutionary ideas and more with today’s guest, Todd Caponi, author of the absolutely fascinating emotional sales manual, The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results.
Here's a sneak peek:

“The second the buyer's brain senses insincerity, ineptitude, or inconsistency, their brain's 'uh-oh' alarm will sound off subconsciously."
Leading with your product’s minor issues empowers buyers to make a more informed purchase, which leads to a genuine emotional connection.
Caponi uses new research in neuroscience to develop sales techniques more aligned with the human brain.

In this episode, Dan Sanchez talks about his journey into the topic of thought leadership from reading all the books on the topic to doing this 30 day deep dive on B2B Growth. 

In this episode, Dan Sanchez shares his methodology for accelerating the process of becoming a thought leader through the 30/30/30 Plan. 
Essentially, ready 30 books, interview 30 experts, and write 30 blog posts to learn about the topic, build relationships, and begin building authority on a niche topic. 

In this episode, Dan Sanchez shares abo ut his journey into thought leadership, and what it means to "learn in the light." 

In this episode, Dan Sanchez talks with Robin Robins who is the Founder and CEO of Big Red Media. The dive into Robins marketing methodology, show she defines thought leadership, and her unique approach to becoming an authority in your field. 

In this episode, Dan Sanchez talks with Noah Lemas, the Director of Sales at Closed Loop, to debate thought leadership.

In this episode, Dan Sanchez talks with Dale Dupree who is the founder and CEO of the Sales Rebellion about his journey in becoming a thought leader on LinkedIn.
They cover Dales journey, his steps to building community and the elements of his brand messaging that put him on the trajectory he's on today.

In this episode, Dan Sanchez talks with Mark Colgan about how speaking on podcast has become the new stage for thought leaders to share their message.
Mark elaborates on:

How to find the right podcasts
How to prep before you speak
The exact process to take to ask to be featured on a show

In this episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage about 10 most common mistakes companies make in creating thought leadership marketing.
Here's the mistakes they discussed:

Lack of a clear exec champion
The new Head of Thought Leadership is unclear on their role / goals.
The new Head of TL feels the new role is not a promotion ("being sent to Siberia")
The Head of Thought Leadership doesn't understand the business strategy and goals.
Other departments get into turf wars over activities ("we do Thought Leadership too!")
The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought Leadership
The Head of Thought Leadership doesn't build allies in other departments
Thought Leadership is seen as something by/for the elite (only the CEO).
The org gets impatient for results.
The org tries to measure success by the wrong standards (e.g. content marketing)

In this episode, Dan Sanchez talks with Grant Butler who is the founder and director of the Editor Group as well as the author of Think, Write, Grow: How to Become a thought leader and build your business by creating exceptional articles, blogs, speeches, books, and more.
They discuss Grant's broad definition of thought leadership, who can be a thought leader, and the qualities of effective thought leaders.

In this episode, Dan Sanchez talks to A shley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian. 

In this episode, Dan Sanchez shares how you can package ideas to extend the reach of your thought leadership.
In the episode he covers:

Why packaging ideas are important
The 7 parts to packaging an idea
What packaging ideas allows you to do

In this episode, Dan Sanchez talks with the founder of Sweet Fish, James Carbary, about the power of Collective Thought Leadership.
The concept that can multiply your reach and audience for a fraction of the cost.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

In this episode, Dan Sanchez talks to R obin Farmanfarmaian about the importance of personal branding for thought leadership.
They discuss:

Practical steps to building a magnetic person brand
How to find and leverage your personal story
Why authoring a book is key to thought leadership

In this episode, Dan gives an update in his deep dive into Thought Leadership by sharing the different approaches companies are taking. 
So far, he's encountered these thought leadership marketing types:

Anonymous Thought Leadership
The Thought Leader Founder or CEO
The SME Thought Leader
The Thought Leader Group
Collective Thought Leadership

In this episode, Dan Sanchez talks to S cott Miller who was the Executive Director of Thought Leadership at Franklin Covey about the inner workings of their massive thought leadership program.
They talk about:

What they look for in future thought leaders
How they groom them to get to the next level
How they administrate a program across 23 heavy hitters

In this episode, Dan Sanchez outlines w hy he thinks the term "Thought Leader" has become so frowned upon and what authentic thought leadership can look like. 
To Dan, an Authentic Thought Leader is equal part expert, contributor, and authority on a niche topic. 

In this episode, Dan Sanchez talked to Matthijs Van den Broek who is the head of Thought Leadership for WUA about what thought leadership can look like on a tiny or massive budget.
They discuss:

Matthijs' experience creating thought leadership for WUA for 5+ years
What he would do if he had to start over from scratch at a small company
What he would do if his boss 10x his budget

In this episode, Dan Sanchez talks abou t the 20+ books he's read on thought leadership to highlight the first of his top three books. 
What's the first book he recommends? Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant by Adam Witty and Rusty Shelton. 

In this episode, Dan Sanchez talks to P ete Larkin who is the Senior Marketing Director of Angle Point about his process for creating thought leadership content without being a subject matter expert in the industry.
They discussed at length: 

How to build thought leadership (for other people) in a space you don’t have much technical experience in. 
How to build thought leadership when your actual thought leaders don’t have much non-billable time.
How to leverage analysts and other thought leaders to build thought leadership for your company.

In this episode, Dan Sanchez talks with Jonathan Raveh who is the Head of Thought Leadership at AppsFlyer about how he grew their companies reach by inviting employees to contribute thought leadership.
Find out how:

Thought leadership is now democratized
What employees can share
What thought leadership is (and isn't)
Ways to get employees started in your own company

In this episode, Dan Sanchez kicks off a new deep dive into the topic of thought leadership marketing. After reading all the books on the topic, he's ready to begin interviewing practitioners in the trenches about what they are learning.

In this episode, Dan Sanchez shares 4 s teps to building out a solid content marketing process.

In this episode, James Carbary and Dan Sanchez riff on th e current race of the podcasting tech giants Apple and Spotify. A recent article made it clear why Spotify is taking the lead and Apple doesn't care.

In this episode, Dan Sanchez talks to V P of Marketing at Motivosity, Logan Mallory, about why you should consider marketing ops as one of your first hires for you B2B company.
They discuss:

How it leads to revenue faster
How it creates less rework
What becomes more effective
How it benefits the whole team
And who else it might matter to

Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

Join us for our 3rd B2B Podcasting Q&A!
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In this episode, Dan Sanchez talks with Michael Baer, CMO at MJH Life Sciences, about a dynamic customer journey, and how to build one. 
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

In this episode, Dan Sanchez talks with Jeremy Anderberg, Podcast Producer and Managing Editor for the Art of Manliness.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

Everyone wants to scale their business…
But without empowering your sales leaders and setting realistic goals, you never will.
In this episode of B2B Growth, Host John Grispon speaks with Scott Leese, CEO & Founder of Scott Leese Consulting, about the lessons he’s learned from a career spent building and scaling sales organizations for tech startups.
What we talked about:

The mindset needed for scaling successfully and repeatedly
Why founders need to do a better job of setting sales up for success
The only 3 metrics that really matterYou can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

In this episode, Timmy Bauer talks with Nina Butler, Director of Demand Gen at Alyce, about customer marketing as a demand gen strategy. 

In this episode, Timmy Bauer talks with Mark Montgomery about how to minimize customer frustrations and how to do it properly. 

In this episode, Dan Sanchez takes to C lubhouse to answer your most frequently asked B2B podcasting questions. 

In this  24th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

In this episode, Dan Sanchez and James Carbary talk with Michael Hanson, from Growth Genie, about unconventional sales and marketing tactics. 
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

Join us for our second B2B Podcasting Q&A, where we discuss a few specific ways to measure your podcast's success.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

In this episode, we speak to Eric Thomas, Manager, Construction Thought Leadership & Content Marketing at Autodesk & Host of the Digital Builder podcast.

If you liked this episode, you’ll also enjoy:
How to Do Original Research Through Your Podcast
Original Research in Content Marketing: Everything You Need to Know

Many founders believe that funding will solve all of their problems. Sure, it might give you more opportunities to make mistakes, but the truth is, throwing more money at a problem usually does nothing to fix it.
In this episode of B2B Growth, host John Grispon speaks with Max Altshuler, the founder of Sales Hacker and VP of Sales Engagement at Outreach, about why funding isn’t the silver bullet founders often think it will be.
What we talked about:

Building Sales Hacker
The challenges of a larger organization
How to approach data acquisition
The biggest error new companies make
Why more funding won’t solve your problems

Apple Podcastson , Spotify

Pricing is a complex balancing act. But how can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?
Ajit Ghuman, Head of Product Marketing at Narvar, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.
 Ajit’s advice: Don’t fear pricing!

In this episode, Timmy Bauer talks with Steve Pockross, CEO of Verblio, about one of the most underrated B2B tactics: how to have fun with your brand. 
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Join us on today's episode as we dive into our very first B2B Podcasting Q&A. 
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In this episode, Timmy Bauer talks with Nick Bradley, host of the "Scale Up Your Business" Podcast. 
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In this episode, Timmy Bauer talks with Carey Straetz, Head of Demand Gen at Mode. 

In this episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio. 

In this episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.   

In this episode of the #CX series, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.

In this episode, Timmy Bauer speaks with Sara Breese, EVP of Marketing at Master Control.

In this episode, Timmy Bauer talks with Tory Kindlick, Marketing Director at Leadspace 

In this episode, we talked to Nicole Bump with Bump Inbound about how to document your content marketing strategy.
We learned:
• What the most critical parts of a content marketing plan are
• What most companies get wrong about their plan
• Tips on how to keep your plan current in an ever changing marketing world

In this episode, Timmy Bauer talks with Isabelle Papoulias, CMO at MediaFly, about the two most underutilized tactics in B2B marketing. 

As we wrap up our demand generation series, Lesley Crews shares her final thoughts on the deep dive, and shares she and the team at Sweet Fish have been utilizing LinkedIn for their demand gen strategy. 

As we wind down our demand gen series, Lesley Crews talks with Andy Davis, Head of Demand Gen at Attest, about demand creation vs. demand capture, and why having both of these in your demand generation strategy is crucial. 

In this episode, Lesley Crews talks with John Ledoux, of John Ledoux Consulting. The two discuss how having the wrong GTM approach can negatively affect your demand gen strategy. 

In this episode, Lesley Crews talks with Gabriel Ehrlich, founder of Remotion Digital. 
The two discuss:

Brand awareness
The importance of customer experience
How LinkedIn humanizes business

In this episode, Lesley Crews talks with Judy Sheriff, VP of Demand at Refine Labs, on the importance of operations in a demand gen strategy.

As we're getting ready to round out our series on demand generation, Lesley Crews shares what she's discovered so far on her journey into demand generation, advice she's received from others, and how she defines the term herself. 

In this episode, Lesley Crews talks with Breezy Beaumont, head of growth at Correlated.
The two discuss:

Paid vs organic advertising
Product-led growth
Demand gen vs. generating demand
How ABM and demand gen work in tandem

As we're winding down our demand generation deep dive, Lesley Crews talks with Dan Sanchez on why email marketing is still relevant in a demand gen strategy. It's not all organic!

In this episode, Lesley Crews talks with Jay Baron, CEO of Elevate Demand. 
Jay and Lesley discuss growth marketing vs. demand generation, creating a B2B brand awareness strategy that drives demand, buyer-led growth, and more.

In our continuation of our demand gen deep dive, Lesley Crews talks with Udi Ledergor, CMO at Gong, on why best practices aren't really best. 
They also discuss:

Moving from conversational intelligence to revenue intelligence
Gong's iconic Super Bowl commercial
Demand gen defined

In this episode, Lesley Crews talks with Nemanja Zivkovic, CEO of Funky Marketing, on implementing demand gen strategies into a small business, the future of sales & marketing roles, and shortening the sales cycle.
He also shared how Funky Marketing describes demand gen to their customers (hint: they don't)!

In the latest installment of our demand gen deep dive, Lesley Crews talks with Israel Blechman, owner of TLM Marketing about 3 demand generation trends that will shape your business in 2021. 
They also discussed strategies that are seeing increased budgets in 2021 and how to measure success in a demand gen strategy. 

In this episode, Lesley Crews talks with Kaylee Edmondson, Director of Demand Gen at Chili Piper on how to leverage the content in your demand gen strategy to differentiate yourself and stand out to potential buyers.

In this episode, Lesley Crews talks with Brett Trainor on how to shift your mindset and focus on growth. 

In the latest installment of our deep dive into demand generation, Lesley Crews talks with David Lewis, CEO and Founder of DemandGen International, who actually coined the term "demand generation."
They discuss the D3 Methodology, which includes the demand funnel. 

In the latest installment of our demand gen deep dive, Lesley Crews talks with Chris Walker, CEO at Refine Labs, about the marketing funnel and the future of demand generation. 

In today's installment of our demand gen deep dive, Lesley Crews talks with Sara Anderson, Head of Marketing at Origin, about the evolution of demand generation.

In this episode, Lesley Crews talks with demand gen expert Kalim Aull about growth ideology, sustainable growth and how ABM fits into demand generation.
They specifically discuss his model, “The Client Replication Bullseye.”

In the latest installment of our deep dive into demand generation, Lesley Crews talks with Carlos Hidalgo about his book, Driving Demand. They also discuss the roadmap to implementing change in your organization, creating an accountable culture and how to embrace the change.

In this installment of our deep dive into demand generation, Lesley Crews talks with Sam Kuehnle, Director of Demand Gen at Refine Labs. 
They discuss:

Lead gen vs. demand gen
Reality of the customer journey
The importance of case studies
Best demand gen practices

In the latest installment of our deep dive into demand gen, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation and developing a "people first, outcome second" mindset.

On the latest installment of our deep dive into demand generation, Lesley Crews talks with Eugene Zaremba, Director of Demand Generation at PandaDoc, and Travis Tyler, Content Specialist at PandaDoc. They discuss: 

PandaDoc's revenue team structure
PandaDoc's growth stages in demand gen
Important lessons learned in the past two years


Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.

In this episode, Refine Labs' very own Sidney Waterfall joins James Carbary, Dan Sanchez and Lesley Crews on Clubhouse for a roundtable on what every company needs to know about demand generation. 

In this installment of our deep dive into demand generation, Lesley Crews talks with Anna Furmanov, of Furmanov Marketing Consulting about the success factor of implementing modern demand gen into your startup. 
The two also discuss: 

The difference between lead and demand gen
Old demand gen vs. new demand gen
Sales & marketing collaboration

Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.

In this episode, Sweet Fish Media's very own Lesley Crews shares goals for a month-long deep dive into the topic of demand generation and explains what you can expect from this month's episodes.

Chatbots get a bad rap. But there’s an artful way to use them so that they help your brand rather than hurt it.
In this episode, Andie Ostrowski, Marketing Manager at SportsEngine, chats with Timmy Bauer about how a Facebook messenger bot increased her company’s conversions by 50%.
They discuss:

Using the ManyChat bot in Facebook Messenger
Why SportsEngine decided to use chatbots
Who should be using this and how they should go about doing it

Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.

In this episode, Dan shares a 5-part B2B Marketing Podcast Plan.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Paul Ross, Master Hypnotist, Master Practitioner of NLP, and author of Subtle Words That Sell, about leveraging the power of language to guide people to the right decision.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by subscribing to the show in your favorite podcast player.

It’s the age-old question: Which should be built out first — product or audience?
As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…

Advice for new companies that want to build an audience but also need revenue
How to future-proof your content against new privacy regulations
The important differences between subscribers and members
Building vs. buying an audience

Resources mentioned:

Content Inc. by Joe Pulizzi
Killing Marketing by Joe Pulizzi & Robert Rose
kathleen-booth.com

Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode of B2B Growth, James Carbary and Dan Sanchez talk to content marketing genius Sujan Patel, co-founder of sales engagement platform Mailshake, about how he built and grew his career with content marketing.
They also talked about:

How he got into content marketing
Content marketing strategies he’s experimented with
Lessons he’s learned on SEO
How he finds and works with influential practitioners
What he’s currently working on

In this 23rd episode of the Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast .

Company pages are dead.
At least, that’s what I thought…
Until I saw Daniel Murray’s page ‘The Marketing Millennials’ go from 0 to 25,000+ followers in just 4 months.
On today's episode, Murray joins Dan Sanchez and James Carbary to discuss how he gained so much traction in such a short amount of time.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Isabelle Papoulias, CMO at Mediafly, about taking care of your team members and expanding your go-to-market motions when you're growing through

Are you a marketer looking to uplevel in the current B2B environment? Start talking about go-to-market as a product instead of a strategy.
In this episode, host Dan Sanchez catches up with Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…

Why ABM isn’t a better form of marketing, it’s a different form
How organizations can view go-to-market as a product, not a strategy
4 questions Sangram’s new book will answer about ABM in customer service

If you like this, you may also like…

Every Book on ABM Compared
How to Supercharge Your ABM Engagement w/ a Podcast
How to Write a Book (& Case Studies) from Your Podcast Content

Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode, James and Dan are joined by Rex Biberston via Clubhouse to discuss a marketing campaign that will absolutely blow your mind. 

Change is inevitable. We may as well learn how to leverage it.
Repeat guest Megan Bowen — host of The Unwritten Playbook — shares how her Customer Success team at Refine Labs uses account transitions to level up in 6 steps. She and host Logan Lyles discuss…

How to be proactive about customer concerns during an account owner transition
Best ways to successfully transfer customer knowledge to new account owners
How new account owners can quickly establish credibility

See Megan’s LinkedIn post on successful customer account transitions here. Hear Megan in 5 Steps to Improve Sales to CS Handoffs.
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Listening on a desktop & can’t see the links? Just search for B2B Growth in your favorite podcast player.

In this episode of the #CX series, Ethan Beute , Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, shares his presentation from the inaugural TEDxUCCS on ways to overcome the epidemic of facelessness in life and business.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast. 

Most of us understand that to get value, you’ve got to give it first.
But offering a valuable nugget once in a while doesn’t pay off like consistent value deposits do.
In today’s episode, host Josh Harcus catches up with Adam Peek, Business Development & Channel Partnership Manager at Fortis Solutions Group and co-host of People of Packaging. The two discuss…

Why salespeople need to get comfortable with who they are on the inside
How & why to offer consistent value to your industry
Advice for starting a business podcast

Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Listening on a desktop & can’t see the links? Just search for B2B Growth in your favorite podcast player.

In this episode, Dan Sanchez talks with Nick Jordan, CEO at Content Distribution about how his team has grown 4+ projects from 0 to 100,000 organics per month without backlinks or technical BS. 

In this 22nd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast. 

In this episode of the #CX series, Ethan Beute, Chief Eva ngelist at BombBomb, talks with Ian Luck, VP of Global Marketing with CustomerGauge, about getti ng more value from NPS and other metrics, as well as ways your CX programs can go right...and wrong.

In this episode, Dan Sanchez summarizes the lessons learned after doing a month-long deep dive into the topic of Account-Based Marketing.  
For the deep dive, Dan interviewed 16 practitioners, thought leaders, and vendors, read 11 books, and recorded 9 solo episodes documenting the lessons learned along the way.

In this episode, Dan Sanchez reviews every book he read on Account-Based Marketing and gives recommendations on which books are best and for who.

Here's the list of the books reviewed: 

B2B is ABM by Sangram Vajre
Account-Based Marketing for Dummies by Sangram Vajre
Practitioners Guide to Account-Based Marketing by Bev Burgess
Account-Based Marketing by Chris Golec, Peter Isaacson, Jessica Fewless
Buyer Based Marketing by Matthew Kraska
No Forms, No Spam, No Cold Calls by Latane Conant
The Book on Account-Based Marketing by Bassem Hamdy
Unleash Possible by Samantha Stone
Content-Based Networking by James Carbary
Hot to Get a Meeting with Anyone by Stu Heinecke
The Ultimate Sales Machine by Chet Holmes