B2B Growth: Your Daily B2B Marketing Podcast

By Sweet Fish

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Description

Conversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media.

Episode Date
Can a SaaS Startup Afford to Build a Media Company? | The Journey
00:14:21

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the viability of SaaS companies starting seperate media brands as a marketing play.  

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Nov 25, 2022
Taking the Marketing out of Content Marketing | Echo Chamber
00:19:48

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus more on the content and maybe less on the marketing.  

Sponsors:  

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Nov 23, 2022
Ensuring Product Market Fit, with Lisa Horner
00:17:58

In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio

Discussed in this episode:

  1. The direct connection between pipeline and high product market fit
  2. Getting clear on your ICP
  3. Measuring market engagement
Nov 21, 2022
How To Scale a Media Company Within B2B | The Journey
00:15:45

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the role of an Executive Producer as the next evolution for modern B2B marketing teams.  

Sponsors:  

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Nov 18, 2022
The State of Branded Podcasts | Echo Chamber
00:20:15

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss a recent report released by Cohost, “The State of Branded Podcasts 2022 Report”. 

Sponsors:  

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Nov 16, 2022
5 Elements of Successful Messaging, with Darr Gerscovich
00:29:12

In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation.

Discussed in this episode:

- The 4C + D of Marketing Messaging

- Differentiating on something sustainable

- The importance of a clear ICP when crafting your message

Sponsors:

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Nov 14, 2022
12 Months of Learnings from B2B Growth in 15 Minutes | The Journey
00:16:54

James and Benji provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion is about Benji's journey leading B2B Growth over the past year and all the lessons learned along the way. 

Sponsors: 

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Nov 11, 2022
What Mattress Mack Teaches Us About Building Affinity | Echo Chamber
00:11:42

Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today Benji reacts to hearing the story of Mattress Mack for the first time and the guys discuss lessons learned from the love he has received from the city of Houston. 

Sponsors: 

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Nov 09, 2022
Owned: Barstool Sports
00:25:27

Today we are featuring an episode from a new show: Owned, a series exclusively on AudiencePlus co-hosted by Anthony Kennada and B2B Growth’s own, James Carbary. Owned is a show that tears down popular consumer media brands and applies key learnings to B2B companies who are building their owned media strategy.

To watch the full episode, get notified of future releases, get access to exclusive content, and more, subscribe for free at audienceplus.com.

Nov 07, 2022
Using Paid Media to Grow Your Owned Media | The Journey
00:11:48

James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it. 

Sponsors: 

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Nov 04, 2022
Kyle Lacy’s Disagreement on Category Creation | Echo Chamber
00:14:44

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today, Kyle Lacy takes issue with Category Creation, and says brands just need better stories, but is it really that simple? 

Micro-Clips: 

(Timestamps / Titles)

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Nov 02, 2022
Justin Welsh on Personal Branding, Thought Leadership, & Being You
00:39:08

In this episode, we talk to Justin Welsh, who is a strategic advisor to multiple startups and the former CRO that took Patient Pop from $0 to $50 million in ARR.

Oct 31, 2022
Gated Content | The Journey
00:14:52

James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it. 

Sponsors: 

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Oct 27, 2022
All-In Podcast Says Traditional Brands Will Be Dead In 30 Years | Echo Chamber
00:17:11

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 

On today's show the guys discuss the bold claim on the "All-In Podcast" that traditional brands will be dead in 30 years. Agree or disagree? You're about to find out. 

Sponsors: 

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Oct 26, 2022
Operationalize Your Way to Success, with Michelle Tilton
00:29:53

In this episode, Benji talks to Michelle Tilton, the Vice President of Marketing at Gryphon.ai.

Discussed in this episode: - How to Operationalize Demand Creation- Marketing Accountability at Every Part of the Funnel- Using Data to Inform the Board Room

Sponsors:

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Oct 24, 2022
Build vs Buy | The Journey
00:23:24

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: The pros and cons of building media organically or going out and buying it.

Oct 21, 2022
Mr. Beast Turned Down a $1B Offer — Why We’d Do The Same | Echo Chamber
00:18:07

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 

On today's show the guys discuss the decision from Mr. Beast to turn down a 1 Billion dollar offer and ask how should B2B organizations be thinking about influencers?

Sponsors: 

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Oct 19, 2022
Keep Educating Your Customers, with Lauren Lynch
00:22:33

In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions. 

Discussed in this episode: 

  • Pivoting from field marketing to content marketing
  • How customers should directly inform your content strategy
  • Putting together a customer advisory board 

Sponsors: 

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Oct 17, 2022
Marketing Job Post Teardown | Echo Chamber
00:15:48

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 

On today's show the guys discuss the brilliance of Mary Keough's, "Marketing Job Post Teardown" series on LinkedIn. 

Oct 14, 2022
What’s the most underrated tactic in B2B Marketing? | Original Research
00:26:36

We spoke with 100 marketing leaders and asked "What’s the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings. 

Discussed in this episode: 

- Tips for creating deep, personal, and fun marketing.

- The power of relationship in marketing

- Formalizing a structure to collect insights from your ideal buyers

Oct 11, 2022
SEO Driven Audience Growth | The Journey
00:20:30

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we're being strategic with SEO to drive audience and affinity.

Oct 07, 2022
Gated's "Advisor" Strategy - Smart or Not? | Echo Chamber
00:15:40

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 

On today's show the guys discuss how Gated is using a unique approach with advisors to gain quick traction and mass adoption. 

Oct 06, 2022
The Books & Podcasts That Marketers Love | Original Research
00:36:02

We spoke with 100 marketing leaders and asked 3 questions: 

  • What marketing podcast delivers the most value to you?
  • What is your ALL TIME favorite book on marketing?
  • What’s a RECENT book on marketing you’ve loved?   

In this roundtable discussion Benji, James, and Dan breakdown the findings. 

Books mentioned: 

  • Tipping point by Malcom Gladwell
  • Linchpin by Seth Godin 
  • Crossing the Chasm by Geoffrey Moore
  • Play Bigger by Christopher Lochhead
  • Thinking fast & slow by Daniel Kahneman
  • 22 Immutable laws of marketing by Al Ries and Jack Trout   

Podcasts Mentioned:

  • B2B Growth
  • Seeking Wisdom
  • State of Demand Gen
  • How I built this
  • Lochhead on Marketing
  • Flip my Funnel
  • HBR
  • The Bigger Narrative
Oct 05, 2022
How Client Experience Should Shape Your Marketing, with Don Polite
00:25:46

In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA  

Discussed in this episode: 

  • Alignment between customer experience and marketing
  • The process of moving from data to actionable insights
  • How annual client surveys can level up your organization 

Sponsors:  

Marketing Brew: 

Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here .  

Indeed: 

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Oct 03, 2022
Our New Podcast Strategy That You Should Steal | The Journey
00:19:23

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around the podcast strategy we're now deploying for B2B Growth and how you could steal it.

Sponsors:

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Sep 30, 2022
The Questions We All Want Answered | Original Research
00:27:12

We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you ask them?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  

Discussed in this episode: 

  • The most common questions marketers want answered
  • Why & how to share behind the scenes content from your organization
  • Turning questions into pillar content  

Sponsors:

+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here. 

+ If you’re hiring, you need Indeed.

Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* 

Claim Your Credit  

*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Sep 28, 2022
When Data Goes Wrong, with Aaron Wollner
00:23:11

In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic.  

Discussed in this episode: 

  • How to fight against data manipulation
  • Pulling insights from the data
  • Working to build a marketing team that implements insights from the data regularly 

Sponsors:

+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.  

+ If you’re hiring, you need Indeed.

Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* 

Claim Your Credit   

*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Sep 26, 2022
Affinity > Awareness | The Journey
00:23:40

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around building brand affinity.  

Sponsors:

+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.  

+ If you’re hiring, you need Indeed. 

Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* 

Claim Your Credit   

*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Sep 23, 2022
What Happened to Drift? | Echo Chamber
00:15:09

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 

On today's show the guys discuss Drift's disappearance across LinkedIn and hypothesize what may have happened.  

Sponsors:

+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.  

+ If you’re hiring, you need Indeed.

Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* 

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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Sep 22, 2022
What technology are you looking to add to your tech stack? | Original Research
00:25:47

We spoke with 100 marketing leaders and asked "What technology are you looking to add to your tech stack?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  

Discussed in this episode: 

  • Top Marketing Automation Softwares
  • Tools don't solve strategy problems
  • Video as a way to keep automation more human 

Sponsors:

+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.   

+ If you’re hiring, you need Indeed. 

Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* 

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*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Sep 21, 2022
Mental Selling: The Purpose-Driven Salesperson, with Lisa McLeod
01:10:57

In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media.

Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north’ is improving life for customers- you’ll actually wind up making more money.

Successful salespeople want to know that what they’re doing counts for something- that their work matters. If what you are selling is being bought by customers, you’re improving their lives.

Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose.

We discuss:

  1. 3 questions to ask that every salesperson should be able to answer
  2. The real reasons salespeople leave their jobs
  3. How the noble seller differs from the transactional seller
  4. The difference between customer-centricity and purpose-driven sales
  5. Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it
  6. The “it” that customers really want you to get to…
  7. What mistaking profit for their purpose signals to your salespeople and employees
  8. Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes
  9. Why the people that have bought from you before are the key to understanding how your products make a difference
  10. Sales managers as the “front-line belief builders” 

Sponsors:

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Sep 19, 2022
B2B > B2C | The Journey
00:22:54

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around defining your why and identifying your villain.

Sponsors:

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Sep 16, 2022
Refine Labs Changed Their Pricing - Here's Our Take | The Echo Chamber
00:08:59

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.

On today's show the guys discuss a recent pricing change Refine Labs made and its potential ramifications.

Sponsors:

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Sep 15, 2022
What Common Marketing Belief Do You Disagree With? | Original Research
00:32:47

We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings.

Discussed in this episode:

  1. Is B2B marketing fundamentally different from B2C?
  2. How to truly foster sales & marketing alignment.
  3. Assumption is the mother of all mistakes in marketing.

Sponsors:

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Sep 14, 2022
How Video Enhances Your Content Marketing, with Chad Reid
00:26:07

In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform.  

Discussed in this episode: 

- Does video replace blogging or enhance it? 

- The strategy behind great video content

- The potential ROI of video  

Sponsors:  

If you’re hiring, you need Indeed.

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Sep 12, 2022
How to Structure a Modern Marketing Team, with Gaetano DiNardi
00:28:12

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.

Discussed in this episode:

  1. The 5 distinct Marketing units for optimal business performance
  2. Demand capture vs. demand creator
  3. How to better measure your marketing efforts
Sep 09, 2022
Nick Bennett Got ROASTED on LinkedIn - Here's Why | The Echo Chamber
00:10:32

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. 

On today's show the guys discuss the ethics of gifting for reviews on G2.  

Sponsors:  

If you’re hiring, you need Indeed. 

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Sep 08, 2022
What Would You Give Up Your Email To Get Access To? | Original Research
00:36:14

We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  

Discussed in this episode: 

  • The content, events, and tools B2B marketers want in their inbox
  • The right time for gated content
  • Making your content so good that people are eager to give up their email to access it  

Sponsors:  

If you’re hiring, you need Indeed.

Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* 

Claim Your Credit 

*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Sep 07, 2022
Pods and Plays for Marketing Success, with Bhaskar Roy
00:30:35

In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato. 

Discussed in this episode: 

  • Transitioning from traditional marketing team structure to pods and plays 
  • How to experiment in new, potential segments
  • The importance of truly understanding those you serve 

Sponsors:  

If you’re hiring, you need Indeed.

Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* 

Claim Your Credit 

*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Sep 05, 2022
The 10 Mistakes Orgs Make with Thought Leadership Marketing, with Bill Sherman
00:45:53

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage

Here are the mistakes discussed:

  1. Lack of a clear exec champion
  2. The new Head of Thought Leadership is unclear on their role / goals.
  3. The new Head of TL feels the new role is not a promotion ("being sent to Siberia")
  4. The Head of Thought Leadership doesn't understand the business strategy and goals.
  5. Other departments get into turf wars over activities ("we do Thought Leadership too!")
  6. The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought Leadership
  7. The Head of Thought Leadership doesn't build allies in other departments
  8. Thought Leadership is seen as something by/for the elite (only the CEO).
  9. The org gets impatient for results.
  10. The org tries to measure success by the wrong standards (e.g. content marketing)
Sep 02, 2022
Becoming the Best Marketer You Can Be, with Nick Bennett
00:27:21

In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. 

Discussed in this episode: 

  • Why ABM is misunderstood and wrongly used
  • How to use content to scale your career
  • The importance of having a strong POV
Aug 29, 2022
Your Content Delivery Isn't as Good as You Think It Is, with Caitlin Ridge
00:16:27

In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.

Aug 26, 2022
The Most Over-Rated Trend in B2B Marketing | Original Research
00:33:34

We spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Dan, break down the findings.

Discussed in this episode:

  1. The pendulum in marketing channels and mediums
  2. ABM as more than a buzzword
  3. Why creating content with your ideal client is a game-changer
Aug 24, 2022
Iteration over experimentation, with Maria Pergolino
00:28:39

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. 

Discussed in this episode: 

  • Jobs to be done vs. ICP
  • Marketing KPIs across multiple channels
  • The need for focus and iteration
Aug 22, 2022
The Downfall of Marketers' Obsession with New
00:19:46

In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.

Aug 19, 2022
Who's Influencing Your Marketing? | Original Research
00:40:33

We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  

Discussed in this episode: 

  • Brand personality + expertise = influence
  • Creating content as a strategy for discovering influencers
  • Helping your business by making your CEO an “influencer"
Aug 17, 2022
Digging Out the Data: A Case for Measurement as a Core Company Value
00:31:39

In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .  

In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions? 

In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive. 

Join us as we discuss:

  • The Importance of Data Based Decision Making
  • The Shortcomings of Product Based Organizations: Is there really a market for what you’re selling?
  • Finding the balance between speed vs data driven decisions
  • The Case for Measurement as a Core Company Value
Aug 15, 2022
The 4 Pillars of Thought Leadership Your SME's Must Have
00:49:27

In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .

Aug 12, 2022
The Marketing Channel You Can’t Overlook | Original Research
00:41:20

We spoke with 100 marketing leaders and asked "What is your most successful marketing channel?" In this roundtable discussion Benji , James , and Logan breakdown the findings.  

Discussed in this episode: 

  • Leveraging Organic Search to grow community across marketing channels
  • Optimizing organic search while emphasizing being human
  • Aligning searcher intent and your unique brand voice
Aug 10, 2022
It's Time for a New Marketing Scorecard, with Myles Madden
00:37:42

In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI

Discussed in this episode:

  1. The power of holding marketing accountable to revenue numbers.
  2. Tips for implementing new measuring metrics
  3. How marketing can impress and delight the C-suite and sales team
Aug 08, 2022
Brand vs Branding - The Debate with Sam Moss & Dan Sanchez
00:30:23

In this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success.

Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader.

Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.

Connect with Sam:

https://www.linkedin.com/in/sam1ca/

sam@1clickagency.com

Aug 05, 2022
The Marketing KPIs Your CEO Should Care About | Original Research
00:29:52

We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings.

Discussed in this episode:

  1. The need to prioritize brand alongside demand
  2. Growing demand by delivering unique content
  3. Why pipeline must come from demand creation, not just demand capture
Aug 03, 2022
Is Your Content Intelligent? with Helen Baptist
00:21:46

In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory.

Discussed in this episode:

  • The core components of content intelligence
  • The power and complexity of a content audit
  • The future of content as a key converter
Aug 01, 2022
How Narrative, Category, & Community Work Together, with Kalim Aull
00:39:51

In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art.

Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png

Jul 29, 2022
Your Marketing Teams Biggest Struggle | Original Research
00:40:06

We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings.

Discussed in this episode:

  1. How to beat the pervasive issue of shiny object syndrome
  2. How to curate new ideas while executing your current strategy
  3. The importance of setting goals and priorities 

Recommendations/Resources:

What the Heck is EOS?

Deep Work by Cal Newport

Jul 27, 2022
A New Era for PLG, with Kyle Poyar
00:33:02

In this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView.

Discussed in this episode:

  1. Principles for the Age of Connected Work
  2. PLG and community strategies
  3. Delivering instant product value
Jul 25, 2022
Start Thinking About Go-To-Market as a Product, with Sangram Vajre
00:36:02

In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…

  • Why ABM isn’t a better form of marketing, it’s a different form
  • How organizations can view go-to-market as a product, not a strategy
  • 4 questions Sangram’s new book will answer about ABM in customer service
Jul 22, 2022
Messaging That Creates Demand, with Dacia Coffey
00:36:41

In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.

Discussed in this episode:

  1. How to run a sales mapping exercise in your organization
  2. Creating a holistic messaging timeline
  3. Why a demo early in the sales cycle is crippling
Jul 20, 2022
How To Promote Your Ideas (And Not Look Like A Narcissist), with Mitch Joel
00:27:35

In this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group.

Discussed in this episode:

  1. Valuable insights vs the cult of personality
  2. How thinking like a journalist improves your thought leadership
  3. Tools for creating helpful content
Jul 18, 2022
How to Establish a Growth Marketing Team, with Marc Bitanga
00:27:41

In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio.

We discuss: 

- The differences between traditional marketing strategy vs growth marketing strategy

- Applying the sprint planning process to marketing

- Turning everything into a funnel to identify growth marketing priorities

- Making the best decisions with murky data

- Is AI & automation the answer?

- What to look for when hiring growth marketing team members

Jul 15, 2022
Should You Hire a TikTok Influencer? with Jess Flack
00:31:49

In this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous

Discussed in this episode: 

  • Choosing the right creator
  • Using Influencers to generate viral PR campaigns
  • How to attribute and track a TikTok Campaign for your Brand
Jul 13, 2022
Content as a service, with Mike Ebbers
00:37:06

In this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo

Discussed in this episode: 

  • How to create video content that makes your audience feel understood
  • Getting team members outside of marketing involved in creative projects
  • Using content as a service
Jul 11, 2022
3 Areas Where Agility Leads to ABM Success, with Colm Shalvey
00:28:30

In this replay episode, we talk to Colm Shalvey, Head of ABM at TripActions.

Jul 08, 2022
Optimize Lead Generation from Events, with Micheál McGrath
00:29:45

In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread  

Discussed in this episode: 

  • The importance of mastering the language of sales
  • Webinars and Events that convert leads into clients
  • Tips for presenting a marketing campaign to the C-suite
Jul 06, 2022
The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner
00:37:07

In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.

What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:

  1. How brands should hire writers
  2. What makes a great writer for B2B Content
  3. How to build a content marketing strategy
  4. The notion of “Writing for Google”
  5. Best practices for your content

The High EQ Marketer website:

Jul 01, 2022
Customers First, Strategy Second, with Kaylee Edmondson
00:33:57

In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .  

Discussed in this episode: 

  • Working to understand your customers
  • Pivoting away from a mql/sql approach
  • How to crawl, walk, run into a more ungated content structure
Jun 29, 2022
Prospect Experience as Competitive Advantage with Doug Bell
00:29:39

In this episode Benji talks to Doug Bell , CMO at LeanData.  

Discussed in this episode: 

  • Why MQL/SQL shouldn't be the Holy Grail
  • Improving prospect experience
  • Content that converts
Jun 27, 2022
What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle
00:21:20

In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.

Jun 24, 2022
Marketing Job Post Red Flags with Mary Keough
00:26:19

In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .  

Discussed in this episode: 

  • How to hone your job posts
  • 4 red flags to watch out for when looking for a marketing job
  • The power of clarity around roles on your team   

My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.

Jun 23, 2022
Increase Your TAM and Warm a New Market, with Will Lyon
00:21:50

In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense. 

Discussed in this episode: 

  • Increasing your TAM effectively with Data
  • Using data to discern resonance and inform strategy
  • How to warm a new market
Jun 22, 2022
A Holistic Approach to Demand Generation, with Ken Marshall
00:32:54

In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen

Discussed in this episode: 

  • Systems to turn your website into a powerful tool that generates new sales inquiries
  • A holistic approach to demand generation
  • Honing the why behind your marketing efforts
Jun 21, 2022
Maximize Opportunities Pre, During, and Post Event, with Jonathan Kazarian
00:26:12

In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents. 

Discussed in this episode: 

  • how to best collect and leverage event data
  • how to leverage events as a core of your B2B marketing strategy
  • Utilizing the data to create forums for targeted groups
Jun 20, 2022
Building a Networking Group that Actually Adds Value, with Rob Volk
00:18:38

In this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.

Jun 17, 2022
How to Structure a Modern Marketing Team, with Gaetano DiNardi
00:27:48

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.

Discussed in this episode:

  1. The 5 distinct Marketing units for optimal business performance
  2. Demand capture vs. demand creator
  3. How to better measure your marketing efforts
Jun 16, 2022
Effective Win/Loss Interviews, with Tirrah Switzer
00:27:52

In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.

Discussed in this episode:

  1. Why best practices aren't enough in win/loss interviews
  2. Comparing in-house to 3rd party
  3. How to best implement findings from the research
Jun 15, 2022
Authenticity Builds Brand, with Devin Reed
00:26:48

In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong.

We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.

Jun 14, 2022
From Gen Z to B2B: TikTok Strategy for Your Brand, with Emily Brady
00:23:44

In this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media.

Read the Full Guide here:

From Gen Z to B2B: How to Execute a TikTok Strategy for Your Brand - Sweet Fish Media

Discussed in this episode:

  1. Why your company should be on TikTok
  2. TikTok Strategies that win
  3. B2B TikTok case studies
Jun 13, 2022
7 Principles for Explosive Top-line Growth, with Jeff Swystun
00:19:44

In this replay episode, we talk to Jeff Swystun, Consulting Chief Marketing Officer at Swystun Communications.

Jun 10, 2022
Marketing as Practice, Not Function, with Eric Olson
00:24:43

In this episode, Benji talks to Eric Olson, CMO at Quickbase.

We discuss:

  1. Developing a "Win Together" culture
  2. Unifying messaging & goals across departments
  3. What it looks like to have Marketing own the pipeline
Jun 09, 2022
Forget "Product-First". Become an Audience-First Company, with Dan Sanchez
00:13:31

In this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step further and applies the thinking to audience growth.

You'll learn about:

  1. The pros and cons of being a "product-first" company
  2. How starting a company with an audience-first mindset works better.
  3. Practical steps to become more audience focused with your company
Jun 08, 2022
Marketing: The Center of Corporate Strategy, with Rebecca Biestman
00:26:20

In this episode, Benji talks to Rebecca Biestman, CMO at Reputation.

We discuss:

  1. Why we need a language shift in B2B around "brand"
  2. How to bring up company positioning to the C-suite
  3. When to start prioritizing brand in your organization
Jun 07, 2022
Creatively Showcase Your Product in Action, with Evan Davies
00:32:42

In this episode, Benji talks to Evan Davies, Head of Marketing, Partnerships, and Growth at Coda.

We discuss:

  1. Creative ways to showcase applications of your product or service
  2. The power of team rituals & incentives
  3. Evan's key learnings after helping to build the Coda gallery
Jun 06, 2022
Professional Freedom Isn’t a Pipe Dream, with Chris Walker
00:25:25

In this replay episode, we catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career.

What we talked about:

  • What professional freedom is and how to claim it for yourself
  • The fear you need to overcome to branch out
  • How to get support from leadership at your workplace
Jun 03, 2022
Add Friction to Your Marketing, with Jacob Azia
00:22:12

In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.

Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.

Jun 02, 2022
Using Customer Insights to Unlock Marketing Success, with Ryan Paul Gibson
00:32:17

In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift.

With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define how to do that effectively. Ryan will explain how to pull out buyer insights and effectively transform your company accordingly.

Show notes:

https://en.wikipedia.org/wiki/Grounded_theory#Serendipity_pattern

https://www.contentlift.io/my-one-case-study

Jun 01, 2022
Create Content Your ICP Needs, with Nicole Bump
00:28:26

In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound.

A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.

May 31, 2022
8 Steps For Building and Leading a High Performance Team, with Jen Anderson
00:43:32

In this episode, we talk to Jen Anderson, previously the Director of B2B Marketing at RentPath and currently VP of GTM Strategy Consulting at Shift Paradigm.

May 27, 2022
A New Position in an Existing Category, with Rowan Tonkin
00:39:38

In this episode, Benji talks to Rowan Tonkin, CMO at Planful.

Over the past 3 years at Planful, Rowan has focused much of his effort on defining their category in a saturated and mature market. Clearly, you can't just go off and create a new category without a ton of planning and intentionality. Today Rowan shares some of the difficulties they faced and the lessons learned throughout this process.

May 26, 2022
Don't Overlook Link Building, with Jeanna Barrett
00:30:11

In this episode, Benji talks to Jeanna Barrett, Founder & Chief Remote Officer at First Page Strategy.

Jeanna shares how FPS has seen massive success from link building through offering small business grants and data-driven content and how you can do similarly.

May 25, 2022
Competing on Thought Leadership, with Robert Buday
00:40:46

In this episode, Benji talks to Bob Buday, Founder and CEO at Buday Thought Leadership Partners LLC, and Author of the book "Competing on Thought Leadership".

Today Bob helps us rethink thought leadership. Sharing how to develop exceptional content and create demand for the expertise. Bob defines Thought Leadership as: "The acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. More broadly, and this is important, this as a business strategy, not just a marketing strategy."

May 24, 2022
The New Rules of Marketing and PR, with David Meerman Scott
00:53:43

In this episode, Benji talks to David Meerman Scott, marketing and business growth speaker, as well as the author of NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY.

Our theme today is what has changed and what has stayed the same. The first edition was published back in 2007 so we have 15 years now to look back on, including the evolution of social media and the rise of A.I.

May 23, 2022
Blending Sales Enablement with Demand Generation, with Tabitha Adams
00:28:40

In this replay episode, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation, and developing a "people first, outcome second" mindset.

May 20, 2022
Keynote Video: A Better Way to Present Your Solution, with Maura Rivera
00:31:30

In this episode, Benji talks to Maura Rivera, CMO at Qualified.

As Qualified looks to shape their corporate narrative and paint a bigger picture of what they are bringing to market they have found one medium particularly useful, keynote videos. A 12-minute video, becomes a piece of pillar content informing the rest of their content strategy. Today we unlock how to use keynote videos in your marketing strategy.

For an example of the Qualified Keynote, click here.

May 19, 2022
The Rise of Community and How to Build One, with Sara Pion
00:57:01

In this episode, Benji talks to Sara Pion, Senior Growth Manager at Voiceflow.

B2B businesses hope to create a strong spirit of community with their clients and customers. However, this is far easier said than done. Voiceflow both built and migrated a large community of users and today Sara shares what she's learned through this process.

May 18, 2022
Onboarding Done Right, with Cynthia Gumbert
00:29:42

In this episode, Benji talks to Cynthia Gumbert, CMO at SmartBear.

Hiring is complex in 2022, successful onboarding is a must for the forward momentum of your department and organization as a whole. Cynthia shares how to sure up your onboarding process and create brand advocates from day one.

May 17, 2022
How Microsites Elevate Your ABM Approach, with Karthik Chandhramoulie

In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education

At Guild Education, Karthik and his team are executing a highly personalized, ABM approach. Using microsites and retargeting Guild is getting their message in front of some of the largest organizations in the country. Learn how to personalize your storytelling and scale microsites in this fascinating episode.

May 16, 2022
What Not To Do In 2022, with Ruslan Tovbulatov
00:55:30

In this replay episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.

This is the anti-resolution episode. A discussion on things we want to stop doing this year. We’re discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.

May 13, 2022
Revenue Operations: Systems for Scalable Growth, with Stephen Diorio
00:36:18

In this episode, Benji talks to Stephen Diorio, Managing Director at The Revenue Enablement Institute and author of "Revenue Operations".

The skill sets in marketing are in flux, the marketing toolset has been democratized, and the marketing mix has changed. So how do we succeed in this new world? Stephen says it starts with Revenue Operations and he's giving away the core building blocks in this fascinating conversation.

May 12, 2022
Your Next Strategic Move, with Brian Walker
00:40:53

In this episode Benji talks to Brian Walker, Chief Strategy Officer (CSO) at Bloomreach and host of the "Commerce Experience" Podcast.

May 11, 2022
Content Analytics Made Easy with David Cardiel
00:31:01

In this episode, Benji talks to David Cardiel, Vice President of Marketing at WordPress VIP & Parse.ly.

Today we learn how David used data to determine pillar content and ultimately drive revenue. He explains how data should inform and continuously improve our marketing efforts across the board and what we should be paying attention to in all the numbers.

May 10, 2022
The Enemies of Quality Communication, with Bunny Tharpe
00:43:37

In this episode, Benji talks to Bunny Tharpe, Vice President of Marketing at Quark.

With a background in PR and Journalism, words and language matter deeply to Bunny. She explains why they should matter to every marketer and we discuss the power of a move from passive to active language.

May 09, 2022
How to Show Your CEO that ABM is Working with Derek Slayton
00:33:41

In this replay episode, we talk to Derek Slayton, Chief Operating Officer at BigTime Software, formerly CMO at Terminus.

May 06, 2022
Playbooks to Remedy Decision Fatigue with Faton Gjuka
00:31:23

In this episode, Benji talks to Faton Gjuka, Operating Partner atSumeru Equity Partners.

As marketing leaders, we are looking to expedite the learning process of our team members. One way to do that is to have playbooks in place for our team to run when specific situations arise. While this is common practice in some companies, Faton provides a unique approach that we can all learn from.

May 05, 2022
Your Next Move is in the Data, with Garrett Scott
00:33:02

In this episode, Benji talks to Garrett Scott Head of Marketing Growth & Demand Gen at Calendly.

Calendly has a vast array of users and large numbers of users across different fields and titles. How do they use data to determine their ICP? How do you balance serving everyone, while also going deep into some niches? Today, Garrett explains.

May 04, 2022
5 Steps to a World-Class Team with Dr. Jon Finn
00:43:37

In this episode, Benji talks to Dr. Jon Finn, Director, and Founder of Tougher Minds and Author of The Habit Mechanic.

Jon provides a breakdown of how we can use leadership science to generate better teamwork within our organizations. Jon provides 5 steps to team building that you can walk away from this episode and implement immediately.

May 03, 2022
Customer Marketing: It's Not What You Think, with Tara Pawlak
00:41:54

In this episode, Benji talks to Tara Pawlak, Head of Marketing at GetAccept.

Customer marketing shouldn't be marketing at your customers for your business's immediate benefit, yet often that's what it's reduced to. Tara is here to help us re-examine our current strategy and provides some practical advice to move in a better direction.

May 02, 2022
4 Things Marketing Ops Is Thinking but Won't Tell You, with Charlie & Christie
00:40:23

In this replay episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.

Apr 29, 2022
Scaling Mental Models, with Kyle Williams
00:29:13

In this episode, Benji talks to Kyle Williams, Founder of Brickstack.

As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of our team members into a repeatable system.

Apr 28, 2022
The Perils of Self-Centered Marketing, with Scott Miller
00:36:56

In this episode, Benji talks to Scott Miller, Senior Advisor at Franklin Covey.

What's the largest obstacle that stands in the way of massive success for us as marketers? Scott says it's misplaced focus. Far too often we hone in on what we love, instead of what our customers need. Rise above the marketing mess and find your customer-centric message!

Apr 27, 2022
Strong Brand Drives Demand with Lori Cohen
00:26:21

In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders

If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.

Apr 26, 2022
Where's the Proof? with Cristy Garcia
00:37:43

In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com.

It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.

Apr 25, 2022
When Customers Want To Talk To A Human, with Samantha Stone
01:03:27

In this replay episode, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety.

Apr 22, 2022
What B2B can Learn from B2C, with Keith Messick

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.

We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.

Apr 21, 2022
Marketing Informed Recruitment and Retention with Susan Vitale
00:37:28

In this episode, Benji talks to Susan Vitale, Chief Marketing Officer at iCIMS.

With the great resignation and many renegotiating on a personal level what we want from work, recruitment and retention are hot topics across the business landscape currently.

iCIMS recently released the "2022 Workforce Report" and found that job openings were up 86%, hires were up 45% and job applications were down 11%. Finding the talent is difficult, it's scarce.

Today, Susan helps us navigate these uncertain times with a clear path for growth.

Apr 20, 2022
Stop Losing MQLs, with Maia Morgan Wells
00:36:15

In this episode, Benji talks to Maia Morgan Wells, Senior Content Marketing Manager at Act-On and host of The Marketing Hero Podcast.

Maia explains the power of having your team own a couple of key verticals and breaks down how you can use content clusters to force alignment around those verticals.

Apr 19, 2022
How Attribution Works in the Real World, with Eric Stockton

In this episode, Benji interviews Eric Stockton, VP of Demand Generation at Constant Contact.

We discuss a recent research report published by Constant Contact around Attribution and how it actually works. To view the research report, click here.

Today we also debut a new format. A roundtable discussion before the interview, where we take on timely marketing topics. Have feedback on the new format? Reach out to Benji with things you liked or suggestions for improvement. We love hearing from you.

Apr 18, 2022
One of the Dumbest Marketing Campaigns Ever with Christopher Lochhead (2 of 2)
00:31:22

In this replay episode (part 2 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

Apr 15, 2022
Why Category Design is a Marketing Superpower with Christopher Lochhead (1 of 2)
00:31:06

In this replay episode (part 1 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

Apr 14, 2022
11 Ways to Focus and Get More Done with Benji Block
00:14:58

In this episode, Benji provides practical ways to stay zoned into your work. If you struggle to stay on task and get deep work done, today's show is for you. 

11 Ways to Focus and Get More Done: 

  1. 1. Live from your calendar
  2. 2. Hardest Task(s) First
  3. 3. Say "Oops, O well"
  4. 4. Lunchtime Walk
  5. 5. Rock Work (Live from Calendar)
  6. 6. Set your workspace 
  7. 7. Tuesdays Sweetfish company-wide Focus Hours
  8. 8. Stand after lunch
  9. 9. Monitor Water in-take
  10. 10. Set intentions for tomorrow
  11. 11. Ask for help
Apr 13, 2022
Never Grow Your Show Alone, with Dan Sanchez
00:22:50

In this episode, Benji interviews Dan Sanchez, Director of Audience Growth here at Sweet Fish Media.

Are you a B2B Podcaster interested in joining Mic Club? Learn more and sign up here.

Apr 12, 2022
Can PLG and Traditional Sales Play Well Together? with Shanee Ben-Zur
00:35:38

In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase.

Today's discussion centers around how to have your product-led growth motion - self-serve, and your traditional sales team, play well together. This is a breakdown of a hybrid model that can bring alignment and new possibilities to your organization.

Apr 11, 2022
Practical Tips for Future CMOs, with Christelle Flahaux
00:26:34

In this replay episode, we talk to Christelle Flahaux, SVP of Brand and Experiences at Automation Anywhere. Formerly, Vice President of Marketing at FortressIQ

Apr 08, 2022
Leverage ABM and Creativity to Thrive with Christine Switzer
00:37:30

In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.

Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.

Apr 07, 2022
3 Pillars to an Excellent Marketing Strategy, with Mada Seghete
00:36:03

In this episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.

Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?

  1. EDUCATION
  2. RELATIONSHIPS
  3. EXTREME MEASUREMENT
Apr 06, 2022
ICP Informed Storytelling, with Tim Harris

In this episode, Benji talks to Tim Harris, Director of Product Marketing at Uniphore.

Tim takes time to walk us through a recent ad campaign Uniphore ran and how their ICP informed their storytelling.

Apr 05, 2022
The Vital Relationship Between Product and Growth Marketing with Arta Shita
00:25:46

In this episode, Benji talks to Arta Shita, Head of Growth Marketing at Testlio.

Often we discuss the importance of alignment between sales and marketing, but today Arta shines a spotlight on a relationship easily overlooked. The connection between Growth and Product marketing if done well may just unlock a new level of momentum for your organization.

Apr 04, 2022
How to Build a Four-Point Demand Gen Strategy with Brett Trainor
00:23:18

In this replay episode, Lesley Crews talks with Brett Trainor about how to shift your mindset and focus on growth.

Apr 01, 2022
Personality: The Superpower in Business, with Melissa Rosenthal
00:23:50

In this episode, Benji talks to Melissa Rosenthal, Chief Creative Officer at ClickUp

Melissa provides a breakdown of the importance of humanizing your brand and getting crystal clear on the personality of your company.

Mar 31, 2022
Stop Avoiding Brand in the Boardroom, with Drew Neisser
00:30:50

In this episode Benji talks to Drew Neisser, Founder of Renegade and CMO Huddles. Recently named on Linkedin's 2022 list of Top Voices in Marketing and Advertising.

Today we are destroying the myth that brand is "fluffy", clearing away the clutter around brand alignment, and providing actionable steps for marketing leaders to reinforce the importance of brand in the boardroom.

Mar 30, 2022
Founder Led Selling, with Jen Abel
00:28:11

In this episode, Benji talks to Jen Abel, Co-Founder of Jjellyfish.

Jen shares the secrets of 0 to 1, Founder led sales. How do we identify early adopters and when is your company ready to start handing off sales to a sales team? This episode is a great chance for marketing leaders to get out of their typical scope and expand their insights into growth and sales motions.

Mar 29, 2022
Alignment Under Construction, with Lisa Smith
00:27:23

In this episode, Benji talks to Lisa Smith, VP, Integrated Marketing at Demandbase.

In a season of rapid growth, how do organizations maintain synergy and alignment? That's the question Lisa helps us tackle today. Demandbase recently acquired three companies, so cultivating teamwork and providing systems for continued top-level execution is top of mind for Lisa and we get to glean from that wisdom in this episode. 

Mar 28, 2022
How to Leverage PR’s Impact for ABM Results with Dara Treseder
00:19:20

In this replay episode Logan Lyles talks to Dara Treseder, formerly CMO at Carbon, now at Pelaton

Mar 25, 2022
Creation vs. Distribution with Justin Simon
00:32:34

In this episode, Benji talks to Justin Simon, Head of Content Marketing at Metadata.io.

If you struggle to get the most out of your content, Justin is here to help. Today, Justin shares how to spread out content so you get more pipeline, traffic, and attention.

Mar 24, 2022
5 Challenges Facing Creative Teams with Russ Somers
00:33:00

In this episode, Benji talks to Russ Somers, CMO at Lytho.

Creative teams face numerous challenges, today Russ identifies his top 5 and we spend the bulk of our time providing remedies to these issues that are so often prevalent. 

Mar 23, 2022
How to Find Fulfilling Work with Emily Melious
00:38:16

In this episode, Benji talks to Emily Melious, Fulfillment Coach andCEO of Launch Consulting

Fulfilling work can seem elusive. How do we even measure it? Today Emily gives us three key areas she believes lead to fulfillment. This conversation goes beyond tactics and tips we typically discuss on the podcast and drives at the heart of our work as marketing teams.

Mar 22, 2022
The Science, Art, and Voodoo of Marketing with Steve Hartert
00:43:01

In this episode, Benji talks to Steve Hartert, Chief Marketing Officer at JotForm

In this lively conversation, Steve breaks down the 3 core pieces of a marketing strategy and details the necessity of laser focus on your customers. 

Mar 21, 2022
Why Company LinkedIn Pages Aren't Totally Dead with Daniel Murray

In today's replay episode, Daniel Murray of ‘The Marketing Millennials’ joins Dan Sanchez and James Carbary to discuss how he gained so much traction on their LinkedIn page.

Many of us assume Company pages are dead. Yet Daniel Murray’s page ‘The Marketing Millennials’ went from 0 to 25,000+ followers in just 4 months! Learn what he tried and built and how you can do the same. 

Mar 18, 2022
Resonate and Stand Out with Joei Chan
00:39:12

In this episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.

As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.

Mar 17, 2022
Behind the Scenes of B2B Growth with Benji Block
00:27:22

In this episode, Rex Biberston, VP of Revenue at Sweetfish, is interviewing Benji.

If you've ever wondered what goes into producing a daily podcast or how to up the quantity and quality of your content today's episode is for you. Today we pull back the curtain on B2B Growth and giveaway Benji's learnings from his first 4 months as B2B Growth Host.

Mar 16, 2022
Broad Offerings Simplified with Chris Lynch
00:36:25

In this episode, Benji interviews Chris Lynch, Chief Marketing Officer at Mindtickle.

B2B marketers are constantly trying to simplify complicated, broad offerings. Honing the craft of distilling the complex into plain English is top of mind for many of us and today Chris imparts his learned wisdom providing a way forward for us to do exactly that.

Mar 15, 2022
What's Missing in Your Email Campaign? with Jordan Decker
00:35:13

In this episode Benji talks to Jordan Decker, Vice President of Demand Generation at PatientPop.

B2B email can feel stale and robotic, but Jordan believes email can be exciting and extremely valuable to your companies bottom line. Todays conversation is a tactical dialogue on what's working for PatientPop in their email campaigns right now and how we can level up our next outreach.

Mar 14, 2022
A Guide to a Better Pricing Model with Ajit Ghuman
00:27:34

In this replay episode, we're discussing the complex balancing act that is pricing. How can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?

Ajit Ghuman, Director of Pricing and Packaging at Twilio, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.

Ajit’s advice: Don’t fear pricing!

Mar 11, 2022
You've Got PLG All Wrong, with Jason McClelland
00:34:15

In this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his time at Adobe and Heroku.

Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.

Mar 10, 2022
Streamline Your Marketing Systems with Sarah Noel Block
00:23:45

In this episode Benji talks to Sarah Noel Block, CEO of Tiny Marketing.

If content marketing is overwhelming you right now and you need strategies for better distribution, Sarah provides the practical takeaways you're looking for.

Mar 09, 2022
A/B Test Your Way to Success with Tim Rickards
00:34:18

In this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems.

From micro to macro, A/B testing allows us to explore resonance and what truly matters to our audience. Tim provides practical insights regarding the use of story vs data, and we discuss how to be effective in a highly regulated industry like finance.

Mar 08, 2022
Marketing in the Metaverse with Danielle Bechtel
00:35:19

In this episode, Benji discusses the past, present, and future of marketing with Danielle Bechtel.

We're pondering the Metaverse, how developers and Gen Z are shaping the marketing landscape, and what we have to be excited about in this new virtual world.

Mar 07, 2022
Differentiation Isn't About Features or Price with Stacy Sherman
00:47:03

In this replay episode, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video.

Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.

Mar 04, 2022
Turn Your Story Into Your Competitive Advantage with Dave Gerhardt
00:38:23

In this episode Benji talks to Dave Gerhardt, Founder of DGMG and author of Founder Brand: Turn Your Story Into Your Competitive Advantage.

In this wide-ranging conversation Dave provides practical mindset shifts around content marketing and walks us through 3 pivotal steps for establishing a Founders brand.

Mar 03, 2022
A Culture of Learning with Lisa Cox
00:33:22

In this episode, Benji talks to Lisa Cox, Director of Marketing at Teak & Twine.

Today's conversation is all about instilling a culture of learning within your team. Exploring creative ways to do this through goal setting and special projects.

Mar 02, 2022
Polish Your Buyer Personas with Vanessa Dreifuss
00:23:01

In this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito.

The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.

Mar 01, 2022
Marketing Squad with Diana Mitchell
00:18:55

In this episode Benji talks to Diana Mitchell, Community Manager here at Sweet Fish Media.

There is a lot of discussion these days around community, there is a hunger for it, especially as we navigate the virtual work space. Diana is sharing some exciting news on the community we are forming here at Sweet Fish, top marketers coming together to share, learn, and grow.

Interested in Marketing Squad? Email Diana: Diana.mitchell@sweetfishmedia.com

Feb 28, 2022
Level Up Your Virtual Events with Rebecca Silver
00:28:46

In this episode, Benji talks to Rebeca Silver, SVP Marketing at LetsGetChecked.

When the pandemic forced Rebecca to take a live event, virtual, she realized all the added benefits of hosting these meetups online. In this discussion Rebecca breaks down the tools you need to pull off a fantastic event and more importantly what to do after the event to ensure you and your guests get everything out of it.

Feb 24, 2022
Crisis Builds Resilience with Chuck Hengel
00:43:23

In this episode Benji talks to Chuck Hengel, CEO and Founder of Marketing Architects.

This discussion centers on 4 distinct moments in Chucks 25+ years career where crisis built resilience, creativity, and unity in his team. Discussion includes how we can actively choose our response and the process necessary to make our organizations "anti-fragile".

Feb 23, 2022
How Side Hustles Fuel Marketing Team Success with Patrick Ward
00:39:32

In this episode, Benji talks to Patrick Ward, VP of marketing at Rootstrap.

Today's conversation is a lively discussion around the power of a side hustle. How it can help fuel your day job, and add energy to your marketing team.

Feb 22, 2022
Stop Personalizing Your Cold Outreach, Do This Instead with Jordan Crawford

In this episode, Benji talks to Jordan Crawford, Co-Founder of Blueprint Data.

We discuss the importance of targeting and decoding pain, and how we can start to see patterns that will allow us to score our serviceable market at scale. Jordan provided several resources, you can find the links below.

Customer Discovery Worksheet 

Get 11-30% positive reply rates on cold email 

How to Go-to-Market in 2022 

Feb 17, 2022
TikTok for B2B with Emily Brady
00:24:18

In this episode, Benji chats with Emily Brady, Creative Content Lead at Sweet Fish.

Can B2B brands thrive on TikTok? What are best practices? How can we effectively repurpose on the platform? Emily gives unique insights as a creator, actively trying and testing things.

Feb 16, 2022
Using the Super Bowl to Distill a Complex Value Prop with Mike Goldberg
00:30:15

In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute.

When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.

Feb 15, 2022
Build vs Buy with Eva Sasson
00:20:08

In this episode, Benji interviews Eva Sasson, Head of Marketing at Argyle

The discussion is all about considering the question: Should we build or buy? This applies internally to our teams and tools, as well as externally and how we market the solutions we offer.

Feb 10, 2022
I Got a New Marketing Role! Now What? with Brad Zomick
00:28:34

In this episode, Benji talk s with Brad Zomick, VP of Marketing at Cumul.io.

Brad distills what to focus on the first 60 days with a new company. What should be prioritized? Who should we focus on getting to know? How do we set ourselves up to win?

Feb 09, 2022
The Dashboard of Truth with Monica Sullivan
00:32:11

In this episode Benji talks to Monica Sullivan CMO at Demand Science.

As B2B leaders we know data is important, but aligning sales and marketing with one common scorecard can be tough. Monica dispels the needed metrics to push your revenue teams forward, providing practical insights to help you create one dashboard to rule them all.

Feb 08, 2022
The Audience Growth Flywheel (2 of 2) with Dan Sanchez and Logan Lyles
00:38:11

Today’s episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They’re breaking down the first section of our audience growth flywheel, content optimization.

Feb 03, 2022
#NewPodcast: TV Advertising Blueprints
00:01:06

There is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions…

TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.

So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.

Looking for more on TV Advertising? 

Check out "All-Inclusive TV", a book full of client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry. All-Inclusive TV provides practical advice for transforming your business through TV advertising—and why it absolutely matters.

Feb 02, 2022
The Audience Growth Flywheel (1 of 2) with Dan Sanchez and Logan Lyles
00:24:35

Today's episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They're breaking down the first section of our audience growth flywheel, content optimization.

Feb 01, 2022
Rethink Top of Funnel Marketing with Angela Voss
00:26:07

In this episode, Benji Block talks to Angela Voss, Chief Client Officer at Marketing Architects.

We discuss the keys to building brand awareness and how to seize opportunities using mediums others are overlooking. We're asking questions like: What's the power that TV ads can have on your business? And how does clout play a vital role in your industry?

Jan 27, 2022
Evolve Your Marketing Team with Kyle Lacy
00:29:12

In this episode Benji talks to Kyle Lacy, SVP of Marketing at Seismic.

What levers can we pull to evolve our marketing teams? How can we best utilize our tools and align our teams as we scale? Kyle provides the questions and framework necessary to move your marketing team forward.

Jan 25, 2022
2022 Predictions with James Carbary and Rex Biberston
00:43:20

In this episode Benji is joined by James Carbary and Rex Biberston to provide 4 predictions for the year ahead.

Jan 20, 2022
Give More, Get More with John Morris
00:28:04

In this episode, Benji interviews John Morris, Executive Director of Brand at Club Colors.

John and his team take a unique approach when it comes to gifting. Learn how giving things away pays fantastic dividends in the long run and how Club Colors executes their Logo Challenge.

Jan 18, 2022
Vitamins, Painkillers, and the Cure with Mario Paganini
00:36:26

In this episode Benji interviews Mario Paganini, Head of Marketing at STORD.

When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.

See the new STORD website, click here.

Jan 13, 2022
What Not To Do In 2022, with Ruslan Tovbulatov
00:39:38

In this episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.

This is the anti-resolution episode. A discussion on things we want to stop doing this year. We're discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.

Jan 11, 2022
Bye-Bye Commodity Content (A Roundtable Discussion)
00:45:57

In this episode, Benji Block hosts a roundtable discussion with James Carbary, Dan Sanchez, and Rex Biberston. We discuss how to spot commodity content, the power of asking better questions, and the work required to move from transactional to transformational content. 

Click here to check out the episode of Unthinkable by Jay Acunzo that is mentioned in the episode.

Jan 06, 2022
The Best Book I've Read On Branding with Patrick Hanlon
00:43:05

In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people. 

It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.

Jan 04, 2022
Automation Ideas to Create Magical Moments for Prospects with Dan McGaw
00:36:10

In this episode, Dan Sanchez talks with Dan McGaw about overlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers.

Dec 30, 2021
Why Together is Better with Simon Sinek
00:28:12

In this episode we talk to Simon Sinek, author of Together is Better.

Dec 28, 2021
Thought Leaders Guide to Building a Magnetic Personal Brand with Robin Farmanfarmaian
00:45:57

In this episode, Dan Sanchez talks to Robin Farmanfarmaian about the importance of personal branding for thought leadership.

They discuss:

  1. Practical steps to building a magnetic person brand
  2. How to find and leverage your personal story
  3. Why authoring a book is key to thought leadership
Dec 23, 2021
3 Secrets Successful People Know About Time Management with Kevin Kruse
00:21:06

The “hustle” isn’t all it’s cracked up to be.

We’ve all heard about hustling and working hard, but what about working smart?

Billionaires like Mark Cuban and Richard Branson will tell you that time management plays a direct role in their success. From the first hour of their mornings to how they organize their calendars, they have learned how to own their day instead of letting their day own them.

In this episode, Kevin Kruse, NY Times Bestselling Author of 15 Secrets Successful People Know About Time Management, shares time management tips from some of the most successful billionaires in the world.

Dec 21, 2021
Decide & Go, 90 Days to Launch! With Kristy Krueger & Dave Keepper
00:33:28

In this episode, Benji Block has a conversation with Kristy Krueger, VP of Marketing at Icario, and Dave Keepper, Creative Partner at Human Ideas. Together we tackle how deadlines can build momentum within your team, and the advantages of a decide and go approach.

Connect with Kristy:

https://www.linkedin.com/in/kristykrueger/

Connect with Dave:

https://www.linkedin.com/in/davekeepper/

Dec 16, 2021
Eliminating Distractions as a Marketing Team with Rex Biberston
00:20:04

In this episode, Benji box sits down with Rex Biberston, VP of Revenue here at Sweet Fish Media. We discuss how to best capture ideas, prioritize effectively, and communicate the goals of our department, company-wide.

Connect with Rex:

rex.biberston@sweetfishmedia.com

https://www.linkedin.com/in/rexbiberston/

Connect with Benji:

benji.block@sweetfishmedia.com

www.linkedin.com/in/benji-block

Dec 14, 2021
4 Tips to Improve Your LinkedIn Strategy in 2022 with Benji Block
00:14:11

In this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can implement right now.

Links to the 4 LinkedIn posts discussed can be found below:

LinkedIn is a 24/7 networking event by Benji Block 

You can’t outsource social engagement by Dan Sanchez 

So you want to beat the LinkedIn algorithm… by Emily Brady 

Why do you post on LinkedIn all the time? by Same Kuehnle 

Dec 09, 2021
Who Really Does the Buying? Buying-Center vs Decision-Maker Marketing with Nima Asrar Haghighi
00:25:18

In this episode, Benji Block interviews Nima Asrar Haghighi, VP of Marketing at Airtable & Marketing executive advisor at Kong.

We discuss why marketing and sales teams must think more broadly about those who are part of the decision-making process. Nima, details how to craft messaging that hits both upper management and practitioners, creating buy-in from both.

Contact Nima: 

Email 

LinkedIn 

Contact Benji:

Email  

LinkedIn 

Dec 07, 2021
Setting Yourself Up To Do Your Best Work with Amrita Mathur
00:36:03

In this episode, Olivia Hurley talks to Amrita Mathur, VP of Marketing at Superside. Amrita breaks down the rituals and habits you and your team can employ to ensure prolonged success.

Connect with Amrita: 

Email 

LinkedIn 

Dec 02, 2021
Brand Vs Branding - The Debate with Sam Moss & Dan Sanchez
00:30:22

In this episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success.

Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader.

Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.

Connect with Sam: 

https://www.linkedin.com/in/sam1ca/

sam@1clickagency.com

Nov 30, 2021
From Transactional Copy to Transformational Content w/ Rita Richa
00:23:14

In this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy.

If you find your copy feeling stale, robotic, or just plain boring Rita provides the spice you need to find your voice and start producing transformational content. We discuss several strategies for better writing in this episode including the F.I.R.E acronym that we use here at Sweet Fish. To read the full blog about F.I.R.E, click here.

Connect with Rita:

LinkedIn

Email

Connect with Benji:

LinkedIn

Email

Nov 23, 2021
The Next Wave Of Content Marketing for B2B w/Joe Pulizzi
00:44:40

In this episode, Dan Sanchez talks with Joe Pulizzi is the founder of The Tilt, the Content Marketing Institute, and is the author of Content Inc. 

Joe discusses the current state of owned media and content marketing within B2B and dive into his next venture with the Tilt where he is experimenting with branded crypto currency as a means of creating engagement with his audience.

Contact Info:https://www.linkedin.com/in/joepulizzi/pam@thetilt.com

Nov 18, 2021
Cultivate an Evergreen Brand that Matches the Pace of Innovation w/ Aaron Cort
00:20:41

In this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation.

Olivia & Aaron discuss the dos and do nots of branding, the importance of marketing that is both evergreen yet ever evolving, and how to understand the context of where your marketing hits potential buyers.

Nov 16, 2021
The 30/30/30 Plan and Introducing a New Co-Host: Benji Block
00:11:21

In this episode, Dan Sanchez talks with Benji Block, the newest addition the Sweetfish Team and now Host of B2B Growth.

We discuss the "30/30/30 Plan". How can 30 books, 30 interviews, and 30 blog posts propel your thought leadership and career? We're looking forward to exciting days ahead for the show and all the practitioners we will be highlighting on the show moving forward.

Connect with Benji: 

Connect with Benji on LinkedIn

benji.block@sweetfishmedia.com

Nov 11, 2021
How Dave Ramsey Consolidated Over a Dozen Brands & Websites
00:45:02

In this episode, Dan Sanchez talks with Kacy Maxwell who is an Executive Director of Marketing at Ramsey Solutions about a recent migration of all their websites into a single mega site.

This is an episode that covers branding, SEO, domains, urls, and all the marketing tactics that come with them. Taking 18 websites and brands down to one required a serious effort from the team. Find out about the steps they took to accomplish it.

Nov 09, 2021
Transitioning From Paid to Earned/Owned Media w/Gaetano DiNardi
00:40:36

In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid, owned, and earned media for B2B marketing teams.

The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.

Nov 04, 2021
Is Your Marketing Toxic? Find Out if It's Hurting People & Your Bottom Line w/Ethan Beute
00:48:33

In this episode, Dan Sanchez talks with Ethan Beute who is the Chief Evangelist at BombBomb about the launch of his new book, Human Centered Communication.

Learn why digital pollution is hurting others and your bottom line and how to evaluate your campaigns.

Buy a copy of his book here.

Nov 02, 2021
How to Recruit Better Marketing Talent (for NonRecruiters) w/Dan Sanchez
00:14:12

In this episode, Dan Sanchez gives advice on how to recruit and retain talent in marketing through these three simple ideas. 

Oct 29, 2021
How to Design a New Category
00:31:57

In this episode, Olivia Hurley talks to Josh Lowman, Founder & Chief Creative Officer at Goldfront Agency.

Oct 28, 2021
The Future of Paid/Owned/Earned Media for B2B w/Chris Walker
00:35:05

In this episode, Dan Sanchez talks with Chris Walker at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as how to properly leverage each to grow.

What you'll learn:

  1. Why you shouldn't pursue earned media and focus on owned instead.
  2. How to properly leverage paid with content and creative.
  3. Where to start with owned media.
  4. How you can know when you're ready to add the next owned media channel.
Oct 26, 2021
Don't Just Pay Influencers, Hire Them to Build a Team of Super Stars
00:22:18

In this episode, Dan Sanchez talks with Claire Peña who is the VP of Marketing at Stream about hiring a team of influencers to become your evangelists.

We cover:

  1. What they look for in an influencer
  2. Who foots the bill for the team
  3. How Stream helps them build their brands while they build Stream's.
  4. The outcomes of the program
Oct 21, 2021
Tips and Tricks to Rolling Out An Employee Advocacy Program on Social Media w/Sarah Goodall
00:35:06

In this episode, Dan Sanchez talks with Sarah Goodall who is the CEO of Tribal Impact about her experience launching and maintaining successful employee advocacy programs.

You will learn:

  1. How to incentivize employees
  2. Common hurdles employers run into
  3. What the most successful companies are doing right
  4. How to find your first few employees to get started.
Oct 15, 2021
How Ramsey Solutions Organizes Their Marketing Team for Fast Results w/Trey Sheneman
00:33:41

In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast.

In this episode, you'll discover:

  1. Ramsey's approach to a matrix style organization
  2. The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast.
  3. How they layer Kanban on top to make for an agile environment.
  4. How to get it started in your own department.

Trey's book recommendations:

  1. Inspired: How to Create Tech Products Customers Love
  2. Empowered: Ordinary People, Extraordinary Products
Oct 12, 2021
5 Reasons ABM is Not For You
00:22:48

In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for your company. 

Oct 07, 2021
How ABM Can Accomplish Multiple Objectives
00:12:37

In this episode, Dan Sanchez shares multiple objectives that ABM can accomplish.

Oct 05, 2021
The Role of Website Personalization in ABM
00:31:56

In this episode, Dan Sanchez talks with Guy Yalif about the role of website personalization in ABM. 

Sep 30, 2021
Every Book on ABM Compared (I Read Them All)
00:25:11

Dan Sanchez discusses: Every Book on ABM Compared (I Read Them All)

Sep 28, 2021
ABM Basics with Dan Sanchez - Part 1
00:14:46

ABM Basics with Dan Sanchez - Part 1

Sep 21, 2021
How to Supercharge Your ABM Engagement - ABM Basics with Dan Sanchez - Part 2
00:24:33

ABM Basics with Dan Sanchez - Part 2

Sep 17, 2021
How To Use Data to Predict Buyer Intent
00:39:32

 In this episode, Olivia Hurley talks to Kerry Cunningham, Senior Principal in Product Marketing at 6sense 

Sep 16, 2021
Take A Fresh Look At What's Possible
00:35:55

 In this episode, Olivia Hurley talks to Kevin Tate, CMO at Clearbit.

Sep 14, 2021
3 Steps to Marketing Disruptive Technology
00:25:21

In this episode, Olivia Hurley talks to Nicole Lindenbaum, VP of Marketing at Teampay

Sep 07, 2021
What you need for a Crisp Marketing Campaign
00:26:53

In this episode, Olivia Hurley talks to Mary Pat Donnellon, Chief Revenue Officer at CallRail

Sep 03, 2021
Why A/B Testing has Permanently Earned a Spot in This Marketer's Tool Belt
00:26:26

In this episode, Olivia Hurley talks to Bob Glotfelty, VP of Growth @ Taulia  

Aug 31, 2021
The New 10,000 Rule to Social Media Marketing Success
00:17:36

In this episode, Dan Sanchez talks about the #1 reason why people's efforts on social media (LinkedIn specifically) fall short of the goals they set. They don't count the cost of what it takes to grow and increase their reach. Dan reviews what the cost is as well a practical ways to address it. 

Aug 30, 2021
Banned From LinkedIn? It Happened to Us. Here's What to Watch Out For...
00:13:22

In this episode, Dan Sanchez shares a story of what happened to a Sweet Fish employee recently, what led to it, why LinkedIn is on alert, and how to navigate the current environment without getting in trouble. 

Also in the episode:

A quick message about getting the most out of LinkedIn before its organic reach vanishes. 

Aug 27, 2021
The 4 B2B Podcast Strategies (& How to Pick the Right One)
00:28:40

In this episode, Logan Lyles & Dan Sanchez discuss the 4 top strategies you can use to make your B2B podcast successful, how to pick the right strategy for your brand & how the different strategies do/don't overlap.

Also mentioned in this episode:

Kickstart Your Thought Leader Journey With the 30/30/30 Plan

Aug 26, 2021
What Have You Done for Your Customer Today?
00:36:45

In this episode, Olivia Hurley talks to Gizem Ozbay, Global Marketing Director, Integrated Marketing at Abbott

Aug 25, 2021
The Compelling Case for Abandoning Email Automation for Prospecting
00:32:05

In this episode, Olivia Hurley talks to Mike Herron, Head of Marketing @ Lukka 

Aug 24, 2021
What Marketing Wishes Sales Knew
00:19:25

In this episode, we talk with Dan Sanchez, Director of Audience Growth at Sweet Fish Media.  

Aug 21, 2021
Think About Field Marketing Differently
00:17:03

In this episode, we speak with Heidi Eisenstein, VP of Global F ield Marketing and Event Strategy for CX at Oracle

Aug 19, 2021
 How to Make ABM More Personal for Large & Small Accounts
00:28:47

In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the attention of large accounts through a high customized and personal approach as well as some ideas for companies targeting small accounts.

Aug 18, 2021
Create a Content Waterwheel That Accelerates the Impact of Your Content Marketing
00:14:49

In this episode, Dan Sanchez discusses (and practices) an idea of combining three content marketing disciplines in order to get the most leverage with each piece of content.

Aug 17, 2021
The Next Frontier of Content Marketing: Performance Tracking
00:31:21

In this episode, Olivia Hurley talks to Joe Hanson, Senior Content Marketing Manager, at Observe.ai

Aug 16, 2021
If it Doesn't Close it Doesn't Matter
00:23:35

In this episode, we talk to Ryan McCurdy, Vice President of Global Demand Generation at Lacework

Aug 13, 2021
YoY Growth of Podcasting & What It Means for B2B Marketers
00:14:48

In this episode, Dan Sanchez talks about current news around Spotify's recent acquisitions, podcast ad revenue growth, and the NBA's partnership with iHeart Radio. He then breaks down why it should matter to B2B marketers and where it's all going.

Aug 12, 2021
Why B2B Marketers Need to Stop Playing it Safe 
00:37:49

In this episode, we talk to Ryan Bonnici, CMO at Whereby

Aug 11, 2021
How to Think Differently in the B2B Space
00:28:33

In today's episode, Lesley Crews talks with Cinnamon Denise, Sweet Fish's very own launch specialist.  

Aug 10, 2021
Stop Trying to Take Credit for Everything w/ Nate Skinner
00:30:32

In this episode, we talk with Nate Skinner , Global SVP of Marketing for Oracle Advertising and CX.

Check out this recent article from Nate:

Celebrating the Contributions of Women in the Workplace Every Day of the Year

Aug 09, 2021
Why Marketing Leaders Aren't Taken Seriously (& What to Do About It)
00:35:27

 In this episode, we talk to Mark Stouse, Chairman & CEO of Proof Analytics & Host of Accelerating Value on Apple Podcasts. 

Aug 06, 2021
How the Bottom Up Adoption Model Contributes to a Long-Lasting Brand
00:31:18

In this episode, we talk to Joanie Wang, Director of Marketing and Brand at Expensify 

Aug 05, 2021
Get Even More Out of Customer Data
00:21:59

In this episode, we talk to Lynne Capozzi, CMO at Acquia 

Aug 04, 2021
Achieving Clarity in Uncertain Times
00:35:48

In this episode, we talk to Dave King, Head of Marketing at Asana

Aug 02, 2021
Why & How Thought Leadership Should be a Community Effort
00:33:48

In this episode, Dan Sanchez talks with Becca Bycott who is the Director of Thought Leadership and Engagement at FiscalNote. They discuss why thought leadership should not be developed in isolation, how to include others in the conversation, and the results they have seen from brining a variety of people together to speak to todays challenges. 

Aug 01, 2021
How Narrative, Category, & Community Work Together to Create a Brand Flywheel
00:39:45

In this episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel that incorporates a Strategic Narrative, Category Design, and Community Building into one fine art. 


Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png

Jul 30, 2021
Practical Tips for Future CMOs
00:25:32

In this episode, we talk to Christelle Flahaux, Vice President of Marketing at FortressIQ.

Jul 30, 2021
The Process of Discovering An Emerging Category As a Startup
00:27:48

In this episode, Dan Sanchez talks with Patrick Lowndes who is Patrick Lowndes who is a Product Management Director at ServiceNow. They dive deep into Patricks journey as a startup founder navigating and fighting for the emerging category of SaaS asset management before being acquired by ServiceNow.

Jul 29, 2021
The Way Forward in Digital Experience
00:35:31

In this episode, we talk to Mike Ni, Chief Growth Officer at Coveo.

Jul 28, 2021
What's Working Now On LinkedIn (& What Isn't)
00:27:47

In this episode, Dan Sanchez talks to Sweet Fish Media's in-house writer, Emily Dibrito, about the trends she's seeing on LinkedIn. Emily is the main source for many of the posts seen on LinkedIn from the Sweet Fish team and the person behind the LinkedIn Evangelist Program.

Jul 28, 2021
3 Steps to Dynamic Digital Content
00:25:38

In this episode, we talk to Jodi Cachey, Vice President of Content Strategy and Growth Marketing at Mediafly.

Jul 26, 2021
The Cheat Code for Hope and Connection in B2B Marketing
00:48:24

In this episode, we talk to Jonathan J Mentor, CEO and Founder at Successment.co.

Jul 24, 2021
3 Stages of the Personalization Journey and 2 Warning Signs
00:21:06

In this episode, we talk to Anna Luo, Senior Vice President of of Customer Innovation and Marketing Director at Jivox.

Jul 23, 2021
Segment Your Leads - Start Seeing Results
00:14:43

In this episode, we talk to Ryan Fyfe, acting CMO at Workpuls.

Jul 20, 2021
2 Foundational Steps to Mapping Real Time Actionable Data
00:32:46

In this episode, we talk to Dave Dabbah, Chief Marketing Officer at CleverTap

Jul 19, 2021
How to Book Meetings with Dozens of Target Accounts (with Your B2B Podcast)
00:30:45

In this episode, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talks to Ryan Kelly, VP of Growth Marketing at Domino Data Lab & Author of Florence the Data Scientist and Her Magical Bookmobile.

Resources we mentioned:

- Naming Your B2B Podcast

- Choosing The Host for Your B2B Podcast

Jul 17, 2021
Have a brand? Measure these 3 things
00:17:56

In this episode, we talk to Tanya Shumilovich, Marketing Director at airSlate.

Jul 16, 2021
3 Steps to Compounding the Conversion Rate of Your Funnel
00:36:44

In this episode, we talk to Justin Schmidt, VP of Marketing at Capacity.

Jul 14, 2021
Stop Waiting Until It’s Perfect
00:15:56

In this episode, James Carbary talks with Bill Kircos, the VP of Global Marketing at Honeywell.

Marketing moves fast these days. Don’t let perfection keep you at the back of the pack.

Bill shared a framework for launching a campaign that WORKS:

  • Get it to good enough
  • Test it
  • Then, perfect it
Jul 13, 2021
How to Find & Package Ideas to Drive Change In Your Industry
00:54:48

In this episode, Dan Sanchez talks with Matt Church, author of Thought Leaders and Thought Leaders Practice about how thought leaders can find, validate, and package their ideas to drive change in their industry. 

Jul 12, 2021
Stop Creating Boring Content!
00:34:44

In this episode, Lesley Crews talks with Travis Tyler and Patrick Downs, co-hosts of The Customer Engagement Lab

Jul 07, 2021
3 Steps to Better Customer Marketing
00:19:32

In this episode, we talk to Nicole Smith, VP of Marketing at Tackle.io

Jul 05, 2021
Traditional Messaging Is Out, Direct Mail Is In
00:28:23

In this episode, we talk to Laura Sweet, VP, Marketing at Kneat.

Jul 04, 2021
Why Personalization Tokens Aren't Cutting it for B2B Marketing and What to Do Instead
00:13:02

In this episode, we talk to Ryan King, Director of Demand Generation at Blueshift.

Jul 03, 2021
How to Build Your Content Strategy for New Product Launches Without Use Cases
00:14:20

In this episode, we talk to Griffin Moss, Senior Digital Marketing Manager at Microstrategy.

Jul 02, 2021
Increase Sales by Leveraging Transparency
00:52:34

Traditional sales teaching is quickly becoming stale and obsolete. Customers these days are inundated with reviews and armed with cognitive bias — and they’re becoming immune to old-fashioned sales patter.

What if the way forward is to sell with transparency? As counterintuitive as it may seem, leading with honesty and embracing your flaws fosters an emotional response from your buyers, develops trust, and increases sales organically.

Energetic host John Grispon discusses these revolutionary ideas and more with today’s guest, Todd Caponi, author of the absolutely fascinating emotional sales manual, The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results.

Here's a sneak peek:

  • “The second the buyer's brain senses insincerity, ineptitude, or inconsistency, their brain's 'uh-oh' alarm will sound off subconsciously."
  • Leading with your product’s minor issues empowers buyers to make a more informed purchase, which leads to a genuine emotional connection.
  • Caponi uses new research in neuroscience to develop sales techniques more aligned with the human brain.
Jul 01, 2021
What I've Learned About Thought Leadership After a 30 Day Deep Dive
00:19:27

In this episode, Dan Sanchez talks about his journey into the topic of thought leadership from reading all the books on the topic to doing this 30 day deep dive on B2B Growth. 

Jun 30, 2021
Kickstart Your Thought Leader Journey With the 30/30/30 Plan
00:28:10

In this episode, Dan Sanchez shares his methodology for accelerating the process of becoming a thought leader through the 30/30/30 Plan. 

Essentially, ready 30 books, interview 30 experts, and write 30 blog posts to learn about the topic, build relationships, and begin building authority on a niche topic. 

Jun 30, 2021
Learn in the Light
00:14:34

In this episode, Dan Sanchez shares abo ut his journey into thought leadership, and what it means to "learn in the light." 

Jun 29, 2021
Thought Leadership As Celebrity + Authority + Trust
00:43:53

In this episode, Dan Sanchez talks with Robin Robins who is the Founder and CEO of Big Red Media. The dive into Robins marketing methodology, show she defines thought leadership, and her unique approach to becoming an authority in your field. 

Jun 22, 2021
Is Thought Leadership Just a Buzzword? The Debate
00:41:09

In this episode, Dan Sanchez talks with Noah Lemas, the Director of Sales at Closed Loop, to debate thought leadership.

Jun 21, 2021
The Real (Not So Easy) Path to Thought Leadership on LinkedIn with Dale Dupree
00:54:52

In this episode, Dan Sanchez talks with Dale Dupree who is the founder and CEO of the Sales Rebellion about his journey in becoming a thought leader on LinkedIn.


They cover Dales journey, his steps to building community and the elements of his brand messaging that put him on the trajectory he's on today.

Jun 19, 2021
Where Thought Leaders Are Getting the Most Attention Today
00:42:33

In this episode, Dan Sanchez talks with Mark Colgan about how speaking on podcast has become the new stage for thought leaders to share their message.

Mark elaborates on:

  • How to find the right podcasts
  • How to prep before you speak
  • The exact process to take to ask to be featured on a show
Jun 18, 2021
10 Most Common Mistakes Orgs Make with Thought Leadership Marketing
00:46:40

In this episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage about 10 most common mistakes companies make in creating thought leadership marketing.


Here's the mistakes they discussed:

  • Lack of a clear exec champion
  • The new Head of Thought Leadership is unclear on their role / goals.
  • The new Head of TL feels the new role is not a promotion ("being sent to Siberia")
  • The Head of Thought Leadership doesn't understand the business strategy and goals.
  • Other departments get into turf wars over activities ("we do Thought Leadership too!")
  • The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought Leadership
  • The Head of Thought Leadership doesn't build allies in other departments
  • Thought Leadership is seen as something by/for the elite (only the CEO).
  • The org gets impatient for results.
  • The org tries to measure success by the wrong standards (e.g. content marketing)
Jun 17, 2021
Using Thought Leadership to Change the World
00:30:28

In this episode, Dan Sanchez talks with Grant Butler who is the founder and director of the Editor Group as well as the author of Think, Write, Grow: How to Become a thought leader and build your business by creating exceptional articles, blogs, speeches, books, and more.

They discuss Grant's broad definition of thought leadership, who can be a thought leader, and the qualities of effective thought leaders.

Jun 15, 2021
The 4 Pillars of Thought Leadership Your SME's Must Have
00:48:50

In this episode, Dan Sanchez talks to A shley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian. 

Jun 12, 2021
How to Package Your Ideas To Extend Their Reach
00:17:23

In this episode, Dan Sanchez shares how you can package ideas to extend the reach of your thought leadership.

In the episode he covers:

  1. Why packaging ideas are important
  2. The 7 parts to packaging an idea
  3. What packaging ideas allows you to do
Jun 11, 2021
10x Your Reach & Authority With Collective Thought Leadership
00:20:56

In this episode, Dan Sanchez talks with the founder of Sweet Fish, James Carbary, about the power of Collective Thought Leadership.

The concept that can multiply your reach and audience for a fraction of the cost.

Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

Jun 10, 2021
Thought Leaders Guide to Building a Magnetic Personal Brand
00:43:41

In this episode, Dan Sanchez talks to R obin Farmanfarmaian about the importance of personal branding for thought leadership.

They discuss:

  • Practical steps to building a magnetic person brand
  • How to find and leverage your personal story
  • Why authoring a book is key to thought leadership
Jun 09, 2021
5 Approaches to Corporate Thought Leadership
00:07:01

In this episode, Dan gives an update in his deep dive into Thought Leadership by sharing the different approaches companies are taking. 

So far, he's encountered these thought leadership marketing types:

  1. Anonymous Thought Leadership
  2. The Thought Leader Founder or CEO
  3. The SME Thought Leader
  4. The Thought Leader Group
  5. Collective Thought Leadership
Jun 08, 2021
Behind the Curtain of a Robust Thought Leadership Program
00:52:00

In this episode, Dan Sanchez talks to S cott Miller who was the Executive Director of Thought Leadership at Franklin Covey about the inner workings of their massive thought leadership program.


They talk about:

  • What they look for in future thought leaders
  • How they groom them to get to the next level
  • How they administrate a program across 23 heavy hitters
Jun 07, 2021
Authentic Thought Leadership - Be the Real Deal People Respect
00:14:34

In this episode, Dan Sanchez outlines w hy he thinks the term "Thought Leader" has become so frowned upon and what authentic thought leadership can look like. 

To Dan, an Authentic Thought Leader is equal part expert, contributor, and authority on a niche topic. 

Jun 06, 2021
Steps for Thought Leadership with Huge or Tiny Budgets
00:37:48

In this episode, Dan Sanchez talked to Matthijs Van den Broek who is the head of Thought Leadership for WUA about what thought leadership can look like on a tiny or massive budget.

They discuss:

  • Matthijs' experience creating thought leadership for WUA for 5+ years
  • What he would do if he had to start over from scratch at a small company
  • What he would do if his boss 10x his budget
Jun 05, 2021
Authority Marketing - The Best Primer on Thought Leadership
00:15:57

In this episode, Dan Sanchez talks abou t the 20+ books he's read on thought leadership to highlight the first of his top three books. 

What's the first book he recommends? Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant by Adam Witty and Rusty Shelton. 

Jun 04, 2021
How to Develop Thought Leadership Without Being The Expert
00:33:00

In this episode, Dan Sanchez talks to P ete Larkin who is the Senior Marketing Director of Angle Point about his process for creating thought leadership content without being a subject matter expert in the industry.

They discussed at length: 

  • How to build thought leadership (for other people) in a space you don’t have much technical experience in. 
  • How to build thought leadership when your actual thought leaders don’t have much non-billable time.
  • How to leverage analysts and other thought leaders to build thought leadership for your company.
Jun 03, 2021
Use Employee Thought Leadership to Increase Your Reach
00:46:03

In this episode, Dan Sanchez talks with Jonathan Raveh who is the Head of Thought Leadership at AppsFlyer about how he grew their companies reach by inviting employees to contribute thought leadership.

Find out how:

  • Thought leadership is now democratized
  • What employees can share
  • What thought leadership is (and isn't)
  • Ways to get employees started in your own company


Jun 02, 2021
New Deep Dive! What It Takes To Become a Thought Leader
00:06:09

In this episode, Dan Sanchez kicks off a new deep dive into the topic of thought leadership marketing. After reading all the books on the topic, he's ready to begin interviewing practitioners in the trenches about what they are learning.

Jun 01, 2021
4 Steps to Build Your Content Marketing Processes
00:24:43

In this episode, Dan Sanchez shares 4 s teps to building out a solid content marketing process.

May 31, 2021
Why Apple is Handing Podcasting to Spotify (& Why It Matters For Marketers)
00:13:48

In this episode, James Carbary and Dan Sanchez riff on th e current race of the podcasting tech giants Apple and Spotify. A recent article made it clear why Spotify is taking the lead and Apple doesn't care.

May 29, 2021
5 Reasons Why Marketing Ops Should Be One of Your First Hires
00:37:11

In this episode, Dan Sanchez talks to V P of Marketing at Motivosity, Logan Mallory, about why you should consider marketing ops as one of your first hires for you B2B company.

They discuss:

  1. How it leads to revenue faster
  2. How it creates less rework
  3. What becomes more effective
  4. How it benefits the whole team
  5. And who else it might matter to


Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

May 28, 2021
More of Your B2B Podcasting Questions, Answered
00:26:59

Join us for our 3rd B2B Podcasting Q&A!

Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

May 27, 2021
How to Build a Dynamic Customer Journey
00:34:47

In this episode, Dan Sanchez talks with Michael Baer, CMO at MJH Life Sciences, about a dynamic customer journey, and how to build one. 

Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

May 26, 2021
What B2B Marketers Can Learn From B2C Podcasters
00:29:36

In this episode, Dan Sanchez talks with Jeremy Anderberg, Podcast Producer and Managing Editor for the Art of Manliness.

Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

May 25, 2021
The Do’s & Don’ts of Scaling Your Sales Organization
00:45:18

Everyone wants to scale their business…

But without empowering your sales leaders and setting realistic goals, you never will.

In this episode of B2B Growth, Host John Grispon speaks with Scott Leese, CEO & Founder of Scott Leese Consulting, about the lessons he’s learned from a career spent building and scaling sales organizations for tech startups.

What we talked about:

  • The mindset needed for scaling successfully and repeatedly
  • Why founders need to do a better job of setting sales up for success
  • The only 3 metrics that really matter

    You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
May 24, 2021
Why Customer Marketing is the New Demand Generation
00:17:43

In this episode, Timmy Bauer talks with Nina Butler, Director of Demand Gen at Alyce, about customer marketing as a demand gen strategy. 

May 23, 2021
Minimizing Customer Frustrations the Right Way
00:12:32

In this episode, Timmy Bauer talks with Mark Montgomery about how to minimize customer frustrations and how to do it properly. 

May 22, 2021
Your B2B Podcast Questions, Answered
00:31:42

In this episode, Dan Sanchez takes to C lubhouse to answer your most frequently asked B2B podcasting questions. 

May 21, 2021
Why Hype Is Misunderstood and a Force for Good
00:52:02

In this  24th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

May 20, 2021
Unconventional Sales & Marketing Tactics
00:27:47

In this episode, Dan Sanchez and James Carbary talk with Michael Hanson, from Growth Genie, about unconventional sales and marketing tactics. 

Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

May 19, 2021
How Do You Measure Your Podcast's Success?
00:29:20

Join us for our second B2B Podcasting Q&A, where we discuss a few specific ways to measure your podcast's success.

Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

May 18, 2021
Tackling 4 Obstacles to Meaningful Market Research
00:43:14

In this episode, we speak to Eric Thomas, Manager, Construction Thought Leadership & Content Marketing at Autodesk & Host of the Digital Builder podcast.

If you liked this episode, you’ll also enjoy:

How to Do Original Research Through Your Podcast

Original Research in Content Marketing: Everything You Need to Know

May 15, 2021
Why Funding Won’t Solve All Your Problems
00:31:39

Many founders believe that funding will solve all of their problems. Sure, it might give you more opportunities to make mistakes, but the truth is, throwing more money at a problem usually does nothing to fix it.

In this episode of B2B Growth, host John Grispon speaks with Max Altshuler, the founder of Sales Hacker and VP of Sales Engagement at Outreach, about why funding isn’t the silver bullet founders often think it will be.

What we talked about:

  • Building Sales Hacker
  • The challenges of a larger organization
  • How to approach data acquisition
  • The biggest error new companies make
  • Why more funding won’t solve your problems

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Listening on a desktop & can’t see the links? Just search for B2B Growth in your favorite podcast player.

May 14, 2021
A Guide to a Better Pricing Model w/ Ajit Ghuman
00:26:45

Pricing is a complex balancing act. But how can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?

Ajit Ghuman, Head of Product Marketing at Narvar, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.

 Ajit’s advice: Don’t fear pricing!

May 13, 2021
How to Have Fun with Your Brand w/ Steve Pockross
00:19:13

In this episode, Timmy Bauer talks with Steve Pockross, CEO of Verblio, about one of the most underrated B2B tactics: how to have fun with your brand. 

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May 12, 2021
How to Make the Case for a Podcast to Leadership
00:29:12

Join us on today's episode as we dive into our very first B2B Podcasting Q&A. 

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Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed! 

May 11, 2021
Why You Should Have a Good Product Ecosystem
00:12:12

In this episode, Timmy Bauer talks with Nick Bradley, host of the "Scale Up Your Business" Podcast. 

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Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed! 

May 10, 2021
The Revival of Direct Mail in B2B Marketing
00:12:31

In this episode, Timmy Bauer talks with Carey Straetz, Head of Demand Gen at Mode. 

May 09, 2021
The Downfall of Marketers' Obsession with New
00:19:11

In this episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio. 

May 08, 2021
Your Content Delivery Isn't as Good as You Think It Is
00:16:23

In this episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.   

May 07, 2021
Differentiation Isn't About Features or Price
00:48:35

In this episode of the #CX series, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video.

Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.

May 05, 2021
PSA: Your Buyers Are Humans!
00:15:55

In this episode, Timmy Bauer speaks with Sara Breese, EVP of Marketing at Master Control.

May 05, 2021
Are You Focusing Too Much on Your Email Strategy?
00:11:38

In this episode, Timmy Bauer talks with Tory Kindlick, Marketing Director at Leadspace 

May 03, 2021
Document Your Content Marketing Strategy: Here’s How
00:29:54

In this episode, we talked to Nicole Bump with Bump Inbound about how to document your content marketing strategy.

We learned:

• What the most critical parts of a content marketing plan are

• What most companies get wrong about their plan

• Tips on how to keep your plan current in an ever changing marketing world

May 02, 2021
The Most Underutilized Tactic in B2B Marketing
00:14:08

In this episode, Timmy Bauer talks with Isabelle Papoulias, CMO at MediaFly, about the two most underutilized tactics in B2B marketing. 

May 01, 2021
How to Utilize LinkedIn for Your Demand Gen Strategy
00:06:05

As we wrap up our demand generation series, Lesley Crews shares her final thoughts on the deep dive, and shares she and the team at Sweet Fish have been utilizing LinkedIn for their demand gen strategy. 

Apr 30, 2021
Demand Creation vs. Demand Capture
00:22:09

As we wind down our demand gen series, Lesley Crews talks with Andy Davis, Head of Demand Gen at Attest, about demand creation vs. demand capture, and why having both of these in your demand generation strategy is crucial. 

Apr 29, 2021
Why Your Go-To-Market Approach Still Matters
00:15:52

In this episode, Lesley Crews talks with John Ledoux, of John Ledoux Consulting. The two discuss how having the wrong GTM approach can negatively affect your demand gen strategy. 

Apr 28, 2021
The Importance of Brand Awareness in Demand Generation
00:28:16

In this episode, Lesley Crews talks with Gabriel Ehrlich, founder of Remotion Digital. 

The two discuss:

  • Brand awareness
  • The importance of customer experience
  • How LinkedIn humanizes business
Apr 27, 2021
Focusing on Operations for a Successful Demand Gen Strategy
00:23:12

In this episode, Lesley Crews talks with Judy Sheriff, VP of Demand at Refine Labs, on the importance of operations in a demand gen strategy.

Apr 26, 2021
What IS Demand Generation?
00:09:51

As we're getting ready to round out our series on demand generation, Lesley Crews shares what she's discovered so far on her journey into demand generation, advice she's received from others, and how she defines the term herself. 

Apr 25, 2021
Organic vs. Paid: Which Is Better for Your Demand Gen Strategy?
00:19:05

In this episode, Lesley Crews talks with Breezy Beaumont, head of growth at Correlated.

The two discuss:

  • Paid vs organic advertising
  • Product-led growth
  • Demand gen vs. generating demand
  • How ABM and demand gen work in tandem
Apr 24, 2021
Why Email Marketing Is Still Important in a Demand Gen Strategy
00:18:05

As we're winding down our demand generation deep dive, Lesley Crews talks with Dan Sanchez on why email marketing is still relevant in a demand gen strategy. It's not all organic!

Apr 23, 2021
How to Create a B2B Brand Awareness Strategy That Creates Urgency & Drives Demand
00:15:50

In this episode, Lesley Crews talks with Jay Baron, CEO of Elevate Demand. 

Jay and Lesley discuss growth marketing vs. demand generation, creating a B2B brand awareness strategy that drives demand, buyer-led growth, and more.

Apr 21, 2021
Why 'Best Practices' Aren't Practical (w/ Udi Ledergor)
00:28:31

In our continuation of our demand gen deep dive, Lesley Crews talks with Udi Ledergor, CMO at Gong, on why best practices aren't really best. 

They also discuss:

  • Moving from conversational intelligence to revenue intelligence
  • Gong's iconic Super Bowl commercial
  • Demand gen defined
Apr 20, 2021
How to Generate CONSISTENT Revenue Growth in Your Organization
00:24:02

In this episode, Lesley Crews talks with Nemanja Zivkovic, CEO of Funky Marketing, on implementing demand gen strategies into a small business, the future of sales & marketing roles, and shortening the sales cycle.

He also shared how Funky Marketing describes demand gen to their customers (hint: they don't)!

Apr 19, 2021
3 Demand Gen Trends That Will Shape Your Business in 2021 and Beyond
00:16:36

In the latest installment of our demand gen deep dive, Lesley Crews talks with Israel Blechman, owner of TLM Marketing about 3 demand generation trends that will shape your business in 2021. 

They also discussed strategies that are seeing increased budgets in 2021 and how to measure success in a demand gen strategy. 

Apr 17, 2021
How to Leverage Your Content to Stand Out in a Sea of Competitors
00:13:55

In this episode, Lesley Crews talks with Kaylee Edmondson, Director of Demand Gen at Chili Piper on how to leverage the content in your demand gen strategy to differentiate yourself and stand out to potential buyers.

Apr 15, 2021
How to Build a Four-Point Demand Gen Strategy
00:21:20

In this episode, Lesley Crews talks with Brett Trainor on how to shift your mindset and focus on growth. 

Apr 14, 2021
What's a Demand Funnel? ft. David Lewis
00:27:28

In the latest installment of our deep dive into demand generation, Lesley Crews talks with David Lewis, CEO and Founder of DemandGen International, who actually coined the term "demand generation."

They discuss the D3 Methodology, which includes the demand funnel. 

Apr 13, 2021
Is the Marketing Funnel Dead? ft. Chris Walker
00:24:35

In the latest installment of our demand gen deep dive, Lesley Crews talks with Chris Walker, CEO at Refine Labs, about the marketing funnel and the future of demand generation. 

Apr 12, 2021
The Evolution of Demand Gen
00:17:44

In today's installment of our demand gen deep dive, Lesley Crews talks with Sara Anderson, Head of Marketing at Origin, about the evolution of demand generation.

Apr 11, 2021
Sustainable Relationships = Sustainable Growth
00:22:41

In this episode, Lesley Crews talks with demand gen expert Kalim Aull about growth ideology, sustainable growth and how ABM fits into demand generation.

They specifically discuss his model, “The Client Replication Bullseye.”

Apr 08, 2021
Driving Demand: The Roadmap to Implementing Change
00:23:59

In the latest installment of our deep dive into demand generation, Lesley Crews talks with Carlos Hidalgo about his book, Driving Demand. They also discuss the roadmap to implementing change in your organization, creating an accountable culture and how to embrace the change.

Apr 07, 2021
The Customer Journey: Expectation vs. Reality
00:16:51

In this installment of our deep dive into demand generation, Lesley Crews talks with Sam Kuehnle, Director of Demand Gen at Refine Labs. 

They discuss:

  • Lead gen vs. demand gen
  • Reality of the customer journey
  • The importance of case studies
  • Best demand gen practices
Apr 06, 2021
How to Blend Sales Enablement with Demand Generation
00:14:44

In the latest installment of our deep dive into demand gen, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation and developing a "people first, outcome second" mindset.

Apr 05, 2021
How PandaDoc Does Demand Generation
00:48:55

On the latest installment of our deep dive into demand generation, Lesley Crews talks with Eugene Zaremba, Director of Demand Generation at PandaDoc, and Travis Tyler, Content Specialist at PandaDoc.

They discuss: 

  • PandaDoc's revenue team structure
  • PandaDoc's growth stages in demand gen
  • Important lessons learned in the past two years

Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Apr 04, 2021
Demand Gen: What Every B2B Company Needs to Know
00:29:05

In this episode, Refine Labs' very own Sidney Waterfall joins James Carbary, Dan Sanchez and Lesley Crews on Clubhouse for a roundtable on what every company needs to know about demand generation. 

Apr 03, 2021
Benefits of Modern Demand Gen for Startups
00:27:19

In this installment of our deep dive into demand generation, Lesley Crews talks with Anna Furmanov, of Furmanov Marketing Consulting about the success factor of implementing modern demand gen into your startup. 

The two also discuss: 

  • The difference between lead and demand gen
  • Old demand gen vs. new demand gen
  • Sales & marketing collaboration


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Apr 02, 2021
Defining Demand Generation: What to Expect
00:04:01

In this episode, Sweet Fish Media's very own Lesley Crews shares goals for a month-long deep dive into the topic of demand generation and explains what you can expect from this month's episodes.

Apr 01, 2021
Improving Conversion w/ a Facebook Messenger Chatbot
00:10:09

Chatbots get a bad rap. But there’s an artful way to use them so that they help your brand rather than hurt it.

In this episode, Andie Ostrowski, Marketing Manager at SportsEngine, chats with Timmy Bauer about how a Facebook messenger bot increased her company’s conversions by 50%.

They discuss:

  • Using the ManyChat bot in Facebook Messenger
  • Why SportsEngine decided to use chatbots
  • Who should be using this and how they should go about doing it

Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Mar 31, 2021
4 Things Marketing Ops Is Thinking but Won't Tell You