Ecommerce Playbook: Numbers, Struggles & Growth

By The Ecommerce Playbook

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Episodes: 219

Description

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Episode Date
Unpacking Incrementality: the Nuance of Marketing Effectiveness
Apr 23, 2024
Navigating the Shift: From Dream-Centric to Client-Centric Culture
Apr 18, 2024
March Madness in eCommerce: Diving Deep into Meta and Mothers Day
Apr 16, 2024
Unlocking the Secret: You MUST Grow Your Business
Apr 16, 2024
Growing Profitability ft. Dimitri O of Loop Earplugs
Apr 11, 2024
5 Questions to Ask When You’re Hiring an Agency
Apr 09, 2024
Growing Profitability ft. Alan Doan of Missouri Quilt Co
Apr 02, 2024
What Does the Latest Meta Update Mean? Ft. Luke Austin
Mar 28, 2024
Growing Profitability ft. Brian Garofalow of Skullcandy
Mar 21, 2024
What Do You Do When Meta Breaks?
Mar 19, 2024
Is Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report
Mar 14, 2024
Growing Profitability ft. Chris Lutz of Duke Cannon
Mar 07, 2024
Overcoming Organizational Inertia
Mar 05, 2024
Growing Profitability ft Mark Ritz of Carnivore Snax
Feb 29, 2024
Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce
Feb 27, 2024
Super Bowl 2024: The Importance of Big Swings
Feb 22, 2024
The Definitive View of the State of the Ecommerce Industry
Feb 20, 2024
Growing Profitability ft. Cody Plofker of Jones Road Beauty
Feb 15, 2024
Why You Need a Creative Ops Manager
Feb 13, 2024
Email: Not Just a Retention Play
Feb 06, 2024
Growing Profitability ft. Cherene Aubert of ILIA Beauty
Feb 01, 2024
How to Forecast Email Revenue [PREVIEW]: Tactics with Luke #7
Jan 31, 2024
Top of Funnel is A Scam: A Nuanced, Thoughtful Take
Jan 30, 2024
Growing Profitability ft. Dave Huffman of Ancestral Supplements
Jan 25, 2024
Tactics with Taylor #6: Where Do I Spend My Ad Dollars? [PREVIEW]
Jan 24, 2024
Which Brands Will Win in 2024? w/Luke Austin
Jan 23, 2024
Growing Profitability ft. Dave Rekuc of Bambu Earth
Jan 18, 2024
How to Survive a Revenue Valley [PREVIEW]: Tactics with Taylor #5
Jan 17, 2024
Ecommerce Ins and Outs for 2024
Jan 11, 2024
5 Predictions for 2024
Jan 04, 2024
Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]
Dec 21, 2023
The Prophit System, Part 5: Executing Against the Plan
Dec 21, 2023
The Prophit System, Part 4: Building A Channel Specific Media Plan
Dec 14, 2023
Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]
Dec 07, 2023
The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal
Dec 07, 2023
BFCM 2023 Recap
Nov 30, 2023
Tactics with Taylor #2: How to Connect Creative Needs and Finance [PREVIEW]
Nov 29, 2023
Black Friday Q&A w/Taylor (PREVIEW)
Nov 24, 2023
The Prophit System, Part 2: Model The Possibilities And Choose Your Path
Nov 16, 2023
Tactics with Taylor #1: Cost Caps 101 [PREVIEW]
Nov 14, 2023
The Prophit System, Pt. 1: Setting a Business Objective
Nov 08, 2023
Crucial Black Friday Tactics w/Connor and Connor
Oct 26, 2023
How to Build a Map to Profitable Growth
Oct 19, 2023
The One Key to Winning in 2024 w/Luke Austin
Oct 11, 2023
September Was Rough. What Does That Mean for Q4?
Oct 04, 2023
Digging Into The BFCM Offer Database
Sep 27, 2023
What Will 2024 Look Like For Ecomm?
Sep 21, 2023
Why Evergreen Creative Matters Right Now w/Aileen McKenna
Sep 14, 2023
How to Build a Q3/Q4 Revenue Peak w/Orchid Bertelsen
Sep 07, 2023
Ecommerce Reflections feat. the Holiday Brothers
Aug 30, 2023
Holiday Success Starts Now
Aug 23, 2023
How to Build a Successful 2023 Holiday Strategy
Aug 16, 2023
When Do I Change Direction?
Aug 10, 2023
How to Scale Creative Ideation (Almost) Infinitely
Aug 02, 2023
The Anatomy of a 450+ GQ Brand with Dean Brennan
Jul 27, 2023
How Should I Invest my Cash? with Mike Beckham and Dave Rekuc
Jul 20, 2023
How to Scale From $1M to $20M with Andrew Faris
Jul 13, 2023
How Attribution Tools are Hurting Your Acquisition
Jun 28, 2023
How to Turn Ideology into Action
Jun 22, 2023
Introducing: The Direct To Consumer Confidence Index
Jun 15, 2023
5 Takeaways From the Meta Performance Marketing Summit
Jun 08, 2023
How to Execute … Every Single Day
May 31, 2023
Breaking Down Bambu Earth’s Growth Quotient
May 25, 2023
This Summer, the Sponge Dries Up
May 17, 2023
Returning Customer Revenue is Flatlining w/Luke Austin
May 10, 2023
Don’t be a Spend Procrastinator
May 04, 2023
The Ecommerce Diagnostic Toolkit
Apr 26, 2023
Why a Good Strategy Beats Operational Excellence
Apr 19, 2023
Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship
Apr 13, 2023
Mastering Inventory Management w/Braden Larsen of Sparkle in Pink
Apr 05, 2023
How to Quantify Your Brand (Plus: Meet a CTC Client)
Mar 30, 2023
15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
Mar 22, 2023
Learn to Media Buy Like a CFO
Mar 15, 2023
The UGC Bullsh*t Meter
Mar 08, 2023
How to Design Your Ecommerce Forecast (3 Rules)
Mar 01, 2023
A Google Rep Shares His Secrets
Feb 23, 2023
How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)
Feb 15, 2023
Building Businesses w/Jordan West
Feb 08, 2023
How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
Feb 01, 2023
The State of Ecomm Investing Pt 2: The Investor’s Perspective
Jan 25, 2023
How to Build New Revenue Peaks
Jan 18, 2023
Six Resolutions for Ecommerce in 2023
Jan 11, 2023
The State of Ecomm Investing Pt 1: The Founder's Perspective
Jan 04, 2023
Reflections on Failure & Growth
Dec 28, 2022
How to Stabilize Your Growth
Dec 21, 2022
Forecasting CAC in Uncertain Times
Dec 14, 2022
BFCM 2022 Was Huge. But What Does That Mean for 2023?
Dec 07, 2022
Stop Squeezing The Sponge
Dec 01, 2022
Lessons Learned from Black Friday 2021
Nov 23, 2022
We (Didn’t) Sell Bambu Earth
Nov 16, 2022
Don’t Hold Back on BFCM
Nov 09, 2022
This Guide Will Change Your Business
Nov 03, 2022
The Unexpected Solution to the Acquisition Problem
Oct 26, 2022
Facebook’s Move into AI with New Advantage+
Oct 19, 2022
Predict Customer Value in Real Time with AI
Oct 12, 2022
The Impact of Consumer Confidence on DTC
Oct 06, 2022
Andrew's Quitting The Pod
Sep 29, 2022
How to Manage People to Grow Your Brand
Sep 21, 2022
The Antidote to Shiny Object Syndrome
Sep 15, 2022
Financing to Scale with Obvi CEO Ron Shah
Sep 08, 2022
Why Your Customer Journey is Everything
Aug 31, 2022
What Are You Selling?
Aug 24, 2022
The DNA of a Resilient Brand
Aug 18, 2022
The Only Guide You Need to Grow Your Business
Aug 11, 2022
The #1 Key To Email Marketing
Aug 03, 2022
How to Finance & Fund Your Ecommerce Business
Jul 27, 2022
Learning From a Huge Facebook Ads Win
Jul 20, 2022
Everybody Has Too Much Stuff
Jul 14, 2022
How Much Should I Spend On Ads?
Jul 06, 2022
Bonus Episode: Building a Subscription Business with Judith Zhu
Jun 29, 2022
How to Solve a Problem
Jun 22, 2022
The Bull Case for DTC
Jun 15, 2022
Clarity > Everything
Jun 08, 2022
10 Topics With Taylor: Attribution, Shopify Audiences, & The Looming Ecomm Debt Crisis
Jun 01, 2022
Your Facebook Ads Are Doing Better Than You Think
May 25, 2022
How Will Your Business Be Great?
May 18, 2022
Make Bigger Changes
May 11, 2022
How to Generate Winning Facebook Ad Creative
May 04, 2022
The Mechanics of Executing a Promotion
Apr 27, 2022
Eight Things I’m Doing To Stay Productive
Apr 20, 2022
Is Pure-Play DTC Done?
Apr 13, 2022
Scaling Teams is as Hard as Scaling Revenue
Apr 06, 2022
Building a Perpetual Facebook Ad Machine
Mar 30, 2022
Where Will Your Business Create Value?
Mar 23, 2022
Defining Ecommerce Success with Nate Poulin
Mar 16, 2022
The Ideal P&L for Every Business Type
Mar 09, 2022
What’s Next & CEO Reflections
Mar 02, 2022
Mistakes Made and Lessons Learned as CEOs
Feb 23, 2022
Honest Reflections for Recruiters
Feb 09, 2022
6 Honest Reflections For Job Seekers
Feb 02, 2022
Why Bambu Earth: An Antifragile Analysis
Jan 27, 2022
21 Antifragile Ecommerce Tactics (Roundtable)
Jan 20, 2022
“Aggregator Madness” and Major Changes at 4x400
Jan 13, 2022
Black Friday Results & Lessons Learned
Dec 14, 2021
Expectations for Black Friday, Cyber Monday
Dec 07, 2021
Ecommerce Data from ~230 Businesses & $2.3B+ in Revenue
Nov 11, 2021
The Anatomy of a Well-Executed Product Launch
Nov 09, 2021
The Simplest Way to Maximize Black Friday (SPOILER: AOV > Everything)
Nov 03, 2021
How to Maximize Your Email and SMS
Oct 27, 2021
Your Most Underutilized Marketing Asset
Oct 19, 2021
Operational Leadership & Building Meaning into Your Business with Orchid Bertelsen
Oct 12, 2021
The Failure of Genuine Canine
Oct 06, 2021
You Need Convictions, Not Just Affirmations
Sep 15, 2021
Product Development Is The Future
Sep 09, 2021
Revisiting Our 31 Bits Influencer Marketing Strategy
Sep 07, 2021
Solve The Next Problem Next
Aug 31, 2021
Our Biggest Revenue Day Ever
Aug 16, 2021
5 Easy Wins
Aug 04, 2021
On Losing Streaks
Jul 28, 2021
Bad Brands Are Going Away (Here's How To Be A Good One)
Jul 16, 2021
Know Your Numbers (No, Your Real Numbers)
Jul 08, 2021
How To Handle Worthless Facebook Data
Jul 01, 2021
“We Bled”: Product Development with 365 Holdings’ CEO Kelcey Lehrich
Jun 23, 2021
Don't Give Up Too Soon On Your Email List
Jun 17, 2021
The Downside of Tactical Marketing
Jun 03, 2021
Should We Have A Sale?
May 27, 2021
Simple Email Segmentation You Should Implement Right Now
May 20, 2021
You Need To Get Serious About Search Ads
May 13, 2021
How To Build An Anti-Fragile Business
May 05, 2021
iOS 14.5 Is Here
May 03, 2021
3 Things I Suck At
Apr 22, 2021
Resource Allocation
Apr 15, 2021
Capture The Demand You Generate
Apr 08, 2021
How to Launch a Product on Kickstarter
Apr 01, 2021
This Is What A Great Digital Marketer Is
Mar 25, 2021
Marketing For Meaning Addicts
Mar 18, 2021
Why Aren’t People Buying Our Product?
Mar 11, 2021
17 Ways To Make Every Click More Valuable
Mar 04, 2021
Hire Smart People
Feb 25, 2021
Margin is Fake
Feb 18, 2021
Bonus Episode: The Purchase of FC Goods (feat. Weisser)
Feb 11, 2021
10 Takeaways from a 15,500% Ecommerce ROI: We Sold Our First Brand & Reveal Everything
Feb 04, 2021
The Challenge Of Volatility
Jan 28, 2021
Our Best Performing Creative Was (Almost) Free
Jan 21, 2021
How Influencer Marketing Will Save Our Brand
Jan 14, 2021
Unleashing Vision
Dec 23, 2020
Our Business Funnel Is Broken
Dec 10, 2020
5 Lessons From Black Friday, Cyber Monday
Dec 03, 2020
This Has To Work (Again)
Nov 24, 2020
Pre-Black Friday Anxiety Check
Nov 19, 2020
Taylor & Andrew Build An Organic Marketing Flywheel
Nov 12, 2020
5 Holiday Tactics It's Not Too Late To Try (S2: E17)
Nov 05, 2020
Product First, Brand Impact Second (S2: E16)
Nov 02, 2020
We Acquired Our 6th Brand: Modern Fuel
Oct 21, 2020
One Topic With Taylor: Is Discounting Bad For Your Brand?
Oct 14, 2020
Episode Update: A One Week Break
Oct 08, 2020
We Ran Out Of Inventory Somehow (S2: E15)
Sep 30, 2020
Signs of Life (S2: E14)
Sep 24, 2020
We Relaunched Our Ad Campaign. And It’s Going Badly. (S2:E13)
Sep 17, 2020
One Topic With Taylor: Where Did The Marketing Campaign Go?
Sep 10, 2020
Failure To Relaunch (S2: E12)
Sep 03, 2020
The 31 Bits Relaunch Is Officially Underway. Here's How It's Going. (S2:E11)
Aug 27, 2020
We Solved Slick's #1 Problem (S2:E10)
Aug 20, 2020
Growth vs. Profit: How the Age Old Debate Is Unfolding (S2:E9)
Aug 13, 2020
Building A Brand Homepage: Design & Copywriting Strategies (S2: E8)
Aug 06, 2020
The Headaches & Rewards of Building an Ethical Supply Chain (S2: E7)
Jul 30, 2020
Resisting The Tyranny Of The Urgent (S2:E6)
Jul 23, 2020
We Acquired Our 5th Brand (Featuring: Taylor Holiday)
Jul 16, 2020
Product Development By The Numbers (S2:E4)
Jul 08, 2020
The 4 Steps To Fix Conversion Rate (S2:E3)
Jul 02, 2020
How Do We Know If We're Successful?(S2:E2)
Jun 25, 2020
The Exact Plan For Growing Our Brand (S2:E1)
Jun 18, 2020
Stop Running Small Tests (Episode 15)
May 28, 2020
The ONE Thing We Have To Do To Win For 31 Bits (Episode 14)
May 21, 2020
Bonus Episode: Why 31 Bits Chose 4x400
May 20, 2020
We Acquired A Brand (And We're Telling You Everything About It) – Episode 13
May 14, 2020
Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)
May 07, 2020
How Much Inventory Should We Buy In A Moment Like This? (Episode 11)
Apr 30, 2020
This Moment Won't Last, Maximize It (Episode 10)
Apr 23, 2020
Bonus: What 32,000 Ecommerce Merchants Can Tell Us About Coronavirus (With Jake Cohen from Klaviyo)
Apr 21, 2020
Why Do We Sell So Much Stuff On Sundays? (Episode 9)
Apr 16, 2020
250% Improvement on Facebook Ads: Here's How We Did It (Episode 8)
Apr 09, 2020
We Are Crushing The Coronavirus (Episode 7)
Apr 02, 2020
The Coronavirus Is Crushing Us (Episode 6)
Mar 26, 2020
Constraints Generate Creativity: Profit and Growth Amidst the Coronavirus (Episode 5)
Mar 19, 2020
How Our Ecommerce Brands Are Responding to Coronavirus COVID-19 (Episode 4)
Mar 12, 2020
Did I Already Blow It?(Episode 3)
Mar 05, 2020
The Black Friday Results Are In(Episode 2)
Feb 25, 2020
We Need Black Friday To Work(Episode 1)
Feb 25, 2020