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#184: Allan Langer—Five Secrets to Pricing Your Product
Could your price actually become a selling point for your product? On today’s podcast, author and speaker Allan Langer shares his secret to pricing products in a way that makes them sell. It isn’t about cutting costs and running sales -- it’s about using price as a sales strategy. When you implement these five practical tips, you’ll harness the power of pricing once and for all.
|Jan 20, 2020|
#183: Michele Cushatt—How to be Vulnerable Without Risking Control
We don't have very many emotionally healthy leaders anymore, and the ones who are don't get the microphone. We often feel like we're being led by a bunch of adult children. Emotionally healthy leaders are an imperative in our culture, and on today’s podcast, we talk with author and speaker Michele Cushatt, who shares some paradigm-shifting knowledge about how to be vulnerable without risking control as a leader.
|Jan 13, 2020|
#182: Jeff Henderson—Build Your Business by Taking a Stand
In today’s culture, standing for something important and sticking to it takes guts, but it’s also one of the fastest ways to grow your business or nonprofit. On today’s podcast, Jeff Henderson, entrepreneur, speaker, pastor and author of the book Know What You’re For, gives practical examples of actions leaders can take to bridge the gap between what they’re known for and what they’d rather be known for. He’s launched churches and worked in marketing for Chick-fil-A, the Atlanta Braves and other larger organizations, but he breaks his expertise into bite-sized chunks.
|Jan 06, 2020|
#181: The Best of 2019—Our Biggest Takeaways for Business Leaders
As you kick off the new decade (!), take a moment to reflect on how you’re growing as a business leader. This episode can help. We’ve compiled the best and brightest insights from 2019's episodes, from guests like Michael Hyatt, Rebekah Lyons, and Adam Savage. It’s a wealth of wisdom to equip you for a successful 2020.
|Dec 30, 2019|
#180: How to Create a Personal Life Plan Before 2020
So many people have everything they need to succeed but get in their own way. A lack of confidence often keeps people from achieving their potential. Sound familiar? Life doesn’t have to be that way. The start of a new year (and decade) is the perfect time to reflect on what’s most important and make sustainable changes to create a life you love.
Today on the podcast, Don and JJ walk you through creating a personal life plan step by step (and you can follow along!). What if a plan was the only thing you needed to accomplish your goals in 2020 and beyond? If you’re tired of struggling in key areas of your life, this approach will help you overcome and flourish in your work, relationships, spirituality and health.
|Dec 23, 2019|
#179: Chanda Bell—Believing in the Magic of Your Mission
When Chanda Bell’s family sold 5,000 units of the “Elf on the Shelf” book and doll in its first season in 2005, they knew they were onto something. With 11 million elves now in homes around the world, they were right. But that success didn’t happen overnight. Hear on the podcast how this family bootstrapped their beloved family tradition into a cultural phenomenon without the help of publishers and corporations -- and what we can learn from their enduring success and unique company culture. If Chanda and her family can do this with a fictional story, imagine what you can do with yours. Listen now!
|Dec 16, 2019|
#178: How You and Your Family Can Live a Richer Story in 2020
Many individuals and families are living in a "narrative void." Without a sense of purpose, mission or agency, we drift through life feeling unfulfilled and sometimes even depressed. In this special edition of the podcast, Don and JJ talk about the formative practice of creating guiding principles for you and your family (not just your business). Living a great story doesn't happen on accident. When you follow this formula, you'll begin to inspire others and get investment into a cause that can change the world–starting with your own.
|Dec 09, 2019|
#177: Jon Gordon—How to Create a Positive Team Culture
No one creates success alone. And the most successful teams are positive ones that are continuously strive to get better. But how do you create a positive culture of growth when we’re hard-wired for negativity and competition? On today’s podcast, Jon Gordon, a world leader on executing positivity, shows you the role “positive discontent” can play in creating connection and commitment in your organization. He’s seen it work with his corporate clients like Dell as well as sports teams like the Rams, Clemson, Dodgers, Heat and the Pacers. He says what you believe ultimately determines what you create, and in this episode, he shares practical tips on how to do it.
|Dec 02, 2019|
#176: Proof that Narrative-Based Marketing Will Work For You
In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don’t just tell your customers a story, invite them into it. Don’t miss this detailed, StoryBrand-focused episode that unpacks the data and science behind why this 7-part framework drives revenue for every type of business.
|Nov 25, 2019|
#175: James Clear—How to Hack Your Habits to Achieve Lasting Change
If you approach creating a habit with drudgery, you won’t stick with it. The key is to create pleasure around healthy habits so they’re more likely to stick. Today on the podcast, Atomic Habits author James Clear gives us an entirely fresh approach to making and breaking habits. What if discipline and willpower had nothing to do with it? If you’re tired of failing at the habits that will create a better life for you, make sure you listen to this episode.
|Nov 18, 2019|
#174: Dr. Kelly Goldsmith—Can Scarcity Make Your Marketing More Generous?
What will your customers lose if they don’t make a timely decision to buy your product or service? That’s the power of scarcity, and it’s one of the oldest tools in the marketer’s box. But how has this seminal marketing principle evolved now that the way people consume has changed so dramatically?
That’s why we’re excited to welcome Dr. Kelly Goldsmith to the podcast. She’s an award-winning Yale-educated behavioral scientist (and former Survivor contestant) who examines scarcity’s seemingly paradoxical effects. You’ll rethink what scarcity looks like in your marketing after this.
|Nov 11, 2019|
#173: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 2]
Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, is back with Part 2 of our two-part Enneagram series. He and Don dive deep into what winning in relationships and business looks like when our personalities are each wired so differently. In this episode, we dive into the remaining Types 5-9: The Investigator, The Loyalist, The Enthusiast and The Peacemaker. Plus, discover how to go even deeper with your own team so you waste less time on workplace drama.
|Nov 04, 2019|
#172: Ian Morgan Cron—Thriving in Relationships with Every Enneagram Type [Part 1]
Life and business revolve around relationships. That means things can get messy fast. Our unconscious motivations can sometimes derail communications, creating obstacles and inefficiencies. Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, joins us to talk about what winning looks like when we’re all wired so differently. The conversation he and Don have is so packed with helpful Enneagram content that we’re sharing it in two parts. In this episode, we dive into Types 1-4: The Perfectionist, The Helper, The Performer and The Romantic.
|Oct 28, 2019|
#171: Megan Hyatt Miller—How to Focus Your Life and Business
Most of us are good at setting goals. But accomplishing them? That’s another story. Today’s digitally native world constantly vies for our attention and energy, threatening to derail the best-laid plans. This is especially true within organizations. On today’s podcast, Megan Hyatt Miller, the Chief Operating Officer of Michael Hyatt & Company, shows you how vision can help you get instant clarity so you can focus and accomplish your goals personally and as a team. She’s a practitioner at her father’s company, not just a philosopher, and their success is proof you can do it, too.
|Oct 21, 2019|
#170: Pat Flynn—Practical Tips that Will Help You Grow a List of Super Fans
What can you do in your business to turn casual customers into super fans? On this episode of the podcast, Donald Miller talks with online marketing expert Pat Flynn about how to interrupt customers’ routines, delight them with exclusive experiences, and more. Why? Because if your customers are succeeding because of your product or service, then you are, too. Whether you have an email list of 26 or run an enterprise, this super practical episode has a tip you can start using today.
|Oct 14, 2019|
#169: Rebekah Lyons—The Magic of “Less” to Manage Stress
You may not even realize it, but you’re stressed out. Today’s modern world is undermining all our efforts to live a full and productive life. In this episode, Rebekah Lyons will help you identify and manage anxiety so you can prevent burnout and actually improve your productivity. If you think you’ve heard it all before, this tender yet powerful conversation will open your mind to new possibilities.
|Oct 07, 2019|
#168: Claire Díaz-Ortiz—5 Ways to Become a Social Media Master
If you lead a business, you’re in the public eye. That means people are talking about you and your brand on social media – even if you don’t realize it. Today’s guest, former Twitter executive Claire Díaz-Ortiz, shares a model for how to succeed at social media for your company. This episode, and StoryBrand's new free online course (at www.SocialMediaMadeSimple.com), is going to give you the confidence to know if you’re using the correct platform for your brand and creating the right content.
|Sep 30, 2019|
#167: Nancy Duarte—How to Craft a More Powerful Story Using Data
Our cups overfloweth with data. But creating a story with data can feel like drinking from a firehose. These days, powerful presentations are less about stand-and-deliver presenting. It’s more about crafting an explanation that can spread online. That’s why we’re so excited to have Nancy Duarte on the podcast. Author of Data Story, she’s the world's leading expert on how to create a compelling keynote. Learn how you can apply her powerful four-part strategy to your own brand to create memorable messages that hit a nerve and earn an audience.
|Sep 23, 2019|
#166: Ambassador John Cotton Richmond—How to Frame a Mission to Get Maximum Buy-In
How do you frame a mission, get buy-in for it, and then make it work? That’s what we’re discussing in this episode with U.S. Ambassador-at-Large for Trafficking in Persons John Cotton Richmond. When we need to make sure wrong things are being made right, it takes maximum engagement around a clear mission. Ambassador Richmond shares brilliant insight on how to build a team around a mission and help people understand their role – and that the mission is doable. Whether you’re saving lives or improving them, this approach can generate more passion and engagement and make a huge difference.
|Sep 16, 2019|
#165: Gary Haugen—What Can Business Leaders Do About Human Trafficking?
It’s time for corporations, businesses, and consumers to wise up about how supply chains play a role in human trafficking around the world. While there are more slaves today than ever, Gary Haugen, CEO and founder of International Justice Mission, shares a game plan to stop it. In this critical interview, hear how IJM is partnering with giants like Walmart and Target to clean up supply chains so they don’t facilitate human trafficking. You’ll also hear how “story” is fueling those efforts. If you’re a nonprofit or business owner, you don’t want to miss it.
|Sep 09, 2019|
#164: Brooke Allison—Practical Tips That Will Help You Play the Guide
Local businesses are the heartbeat of a local economy. But to succeed, they have to play the guide. In this episode, our own Koula Callahan interviews Brooke Allison, co-owner of Scout's Barbershop, about the grassroots strategies they’ve employed to grow to 6 neighborhood-based locations. Whether you’re marketing, hiring, learning your customer, or giving back to the community, you need to understand your role in the process. Don’t miss this super practical, local-business focused episode!
|Sep 02, 2019|
#163: Marissa Orr—Rethinking Power in the Workplace
Marissa Orr, a former executive at Google and Facebook, is a self-proclaimed Corporate Rebel, and in her new book, Lean Out, she challenges the notion that women have to change in order to succeed in corporate business. In this episode of the podcast, she and Don discuss the myths that prevail about the wage gap and unpack how we got to where only 5 percent of CEOs in the Fortune 500 are women. This is a fascinating discussion you won’t want to miss.
|Aug 26, 2019|
#162: Scott Miller—A Crash Course on Management
Leaders are the lynchpin in company culture. So how do you identify and develop great ones within your business? Today on the podcast, we talk to management expert Scott Miller, an Executive VP at FranklinCovey, on why management takes a complete shift in mindset – one that’s counterintuitive to your top producers. You owe it to your company to build a culture where people choose to stay and give their all. This episode will help you do that.
|Aug 19, 2019|
#161: Lindsey Pollak—How to Create a Thriving Workplace Culture
Millennials want to work from home or a totally open office space – and have unlimited time off – right? Wrong. On today’s podcast, Lindsey Pollak, a leading expert on Millennials and author of the book The Remix: How to Lead and Succeed in the Multigenerational Workplace, debunks modern workplace myths. She offers insight into what Millennials want instead, and why many companies are re-thinking that age group for the primary talent pool. Discover how you can create a thriving culture that develops employees who are much more likely to stick around.
|Aug 12, 2019|
#160: Cal Newport—How to Digitally Declutter Your Life
Most of us have a love-hate relationship with our smartphones and digital media. The technology is here to stay, so how can we keep social media and apps like Slack from killing our productivity? Marie Kondo may have helped us declutter our homes, but on today’s podcast, Cal Newport, a professor of computer science at Georgetown University and author of the book Digital Minimalism, shows you how to digitally declutter. Discover how to harness your tech and keep it from sabotaging your brain’s optimal performance.
|Aug 05, 2019|
#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes
Captain Obvious here: Successful businesses don’t do stupid stuff.
Of course we all know that, but running a business is hard! And that means we all make dumb (and costly) mistakes along the way. Today’s guest, Keith Cunningham, teaches 5 key disciplines that will help you avoid those common business mistakes. Today’s episode could save you a TON of wasted money and effort. It’s like free consulting. Listen now!
|Jul 29, 2019|
#158: Adam Savage—7 Eye-Opening Ways To Be More Creative
“Well, I’m not really a creative type.”
Today on the podcast, Adam Savage (host of the popular show Mythbusters) is going to bust THAT myth for us.
We’re all creative -- whether we build model cars or entire organizations. But we don’t always know how to tap into that part of ourselves.
When you listen to this episode, you’ll hear Adam’s practical advice to add more creativity to your life. You’ll learn why it matters. Best of all, you’ll give yourself permission to be more curious and creative, both at home and at work.
Give it a listen!
|Jul 22, 2019|
#157: Dr. John Townsend—Energize Your Life With These 7 Key Relationships
If you’re a leader, you need energy. But if you don’t have the right people in your life, you’ll always feel drained. On today’s podcast, Dr. John Townsend shares the 7 types of relationships -- which ones we need, which ones we don’t, and how to balance them so the people in your world keep you focused, creative, and fueled u
|Jul 15, 2019|
#156: Craig Detweiler—3 Practical Ways to Tell a Compelling Brand Story on Social Media
We all know we’re supposed to be using social media to build our brands. But how can we do it in a way that truly serves our customers, too? Craig Detweiler is a film and media commentator, and he joins our own Dr. J.J. Peterson to show us how. If you want to actually connect on social media (instead of just wasting time pretending to), then you want to listen to this episode.
|Jul 08, 2019|
#155: David Epstein—Why You Don’t Need to Specialize in Order to Succeed
If you manage a team, you may think you need a collection of top-notch specialists. But you’ll second-guess that strategy after you listen to today’s podcast. David Epstein joins us to show the power of having range -- broad, generalized knowledge that helps us see hidden patterns and solve big problems. He’s turned swaths of data into compelling case studies that will shift the way you think about your team (and your own career
|Jul 01, 2019|
#154: Alden Mills—4 Leadership Lessons from a Navy SEAL Commander
Leadership is tough enough from your comfy cubicle. Now, imagine doing it on the front lines as a Navy SEAL. That’s exactly what today’s podcast guest has done. Former Navy SEAL Commander Alden Mills joins us to share four powerful (and surprisingly heartfelt) leadership principles. This is hard-won wisdom, and he’s found a way to make it practical for us. If you want to build up a daring team that knows how to win, then you want to listen to this episode
|Jun 24, 2019|
#153: Ken Coleman—The 5 Types of People Who Can Skyrocket Your Success
What’s the biggest factor in our success? It’s not what we do. It’s who we’re in proximity to. Today on the podcast, Ken Coleman tells us how to surround ourselves with influential people and put ourselves in intentional places. Listen now, and you just might discover how to change careers, land your next big client, or finally launch that side hustle.
|Jun 17, 2019|
#152: Dr. Wanda Wallace—Do You Have to “Know It All” to Be a Good Leader?
If you’re a leader, you probably got your role by being an expert in your field. So what happens when you need to broaden your leadership role and oversee people whose field you aren’t an expert in? Today’s guest, Dr. Wanda Wallace, shows us three practical ways we can “span” our leadership into new areas by adding unexpected value. It’s a paradigm shift you don’t want to miss -- listen now!
|Jun 10, 2019|
#151: Kevin Kruse—7 Old-School Leadership Principles You Need to Ditch ASAP
You may not even realize it, but a lot of our “traditional” principles of leadership don’t fit today’s modern world. In this episode, Kevin Kruse will help you ditch outdated leadership ideas so you can strengthen your team and improve your company.
|Jun 03, 2019|
#150: Les McKeown—5 Practical Ways to Scale Your Business for Maximum Profit
If you’re a visionary leader, you know how to inspire your company with big ideas. But you may not know how to scale your company with the right processes and hires -- and over time, your bottom line will suffer. Listen to today’s episode with Les McKeown, and learn the 5 practical steps to clean up and scale your company -- so you’re free to pursue the big-picture stuff you love.
|May 27, 2019|
#149: Mike Michalowicz—7 Steps to Follow So Your Business Runs Itself
Could you take a month-long vacation from your business without things falling apart? One of our favorite guests, Mike Michalowicz, returns with seven steps you can follow to build a more efficient organization that runs on its own, without relying on you every step of the way. And hey, maybe that dream vacation is closer than you think!
|May 20, 2019|
#148: Joshua DuBois—Here’s Why Genuine Empathy is a Game Changer for Your Business
Great leadership starts with understanding your customers and your staff. But it doesn’t end there. To truly succeed, you need to be able to make genuine human connections with those around you.
Today on the podcast, Donald Miller welcomes Joshua DuBois. After working with President Obama and Oprah, he now runs a cutting-edge focus group firm. He shares how we can become better marketers and leaders by truly connecting with people’s struggles and motivations.
|May 13, 2019|
#147: Susan David—How to Harness Your Emotions to Make Wiser Business Decisions
Do you want a team that’s collaborative and innovative? That means you’ll also have conflict and failure -- and all the messy emotions that come with them. On today’s podcast, Dr. Susan David shares how we can welcome emotions at work while also using them to grow in powerful ways outside of the office. It’s practical and rich stuff -- listen now!
|May 06, 2019|
#146: Josh Robbins—Is the Financial System Ripping You Off?
How much do financial markets actually impact your small business? More than you probably realize. And in this case, what you don’t know really can hurt you -- and your employees. Today on the podcast, fiduciary analyst Josh Robbins will arm you with the information you need to make smart decisions about your financial advisors, investments and 401k plans -- without getting taken advantage of.
|Apr 29, 2019|
#145: How to “Recession Proof” Your Business
Nobody wants to talk about it, but a potential recession is looming. And that’s a scary thought for most business leaders.
But what if it was possible to make a a few changes in your business now so that you would be ready to survive a recession? Or better yet — what if your business could actually THRIVE during a recession?
This week on the podcast, Don and J.J. lay out a plan for “recession proofing” your business. This could be the episode that keeps your business running at full speed while your competition is hitting the panic button. Don’t miss it!
|Apr 22, 2019|
#144: Willie Robertson—The Inspiring Story of Entrepreneurship Behind “Duck Dynasty”
Behind Willie Robertson’s success in the reality show “Duck Dynasty” is a powerful story of American entrepreneurship. Today on the podcast, he and Don share an honest (and hilarious) conversation about Willie’s journey as an unlikely CEO. How can we process well through failure? What’s the key to staying true to yourself in success? How do our family and faith impact us as leaders? There’s lots of wisdom here for any business leader -- listen now!
|Apr 15, 2019|
#143: Michael Hyatt—How to Stop Hustling So You Can Achieve What Really Matters
So much productivity “advice” these days will help you cut down your workload. That’s great! But if you fill that time back up again with more work, that’s a surefire way to burn out and compromise the relationships in your life that really matter to you.
Today on the podcast, Michael Hyatt gives us a radical new approach to productivity: what if we can keep achieving at work and still be present for what matters in life? If you’re tired of the hustle and want to design a more intentional life, make sure you listen to this episode.
|Apr 08, 2019|
#142: Shannon Sedgwick Davis—The Power of Using Your Business to Champion a Social Cause
Shannon Sedgwick Davis is the CEO of Bridgeway Foundation, the foundation arm of a capitol management firm that gives half of its profits away, and with that money, she fought a Ugandan warlord. Yes, really! She’s on the podcast today to share the extraordinary story. Plus, she inspires us to consider how our businesses can help turn the tide on the social issues that keep us up at night. Listen now!
|Apr 01, 2019|
#141: Sean Webb—How to Hack Your Emotions
Running a business can (and will) mess with your emotions. And when our emotions take over, the rational part of our brain shuts down. Not a good thing when you’re making high-stakes business decisions. Sean Webb show you how to “hack” your happiness so you can control how you respond in charged situations. Listen now!
|Mar 25, 2019|
#140: Mark Miller—The 5 Character Traits You Need to Become a Strong Leader
You may have the finely honed skills of a leader, but people won’t follow you unless you have the heart of a leader. And that’s what we’re talking about today with Mark Miller. He’s the VP of High Performance Teams at Chick-fil-A, and he shares 5 character traits of strong leaders. If you’re ready to become the kind of leader people want to follow, listen to this episode.
|Mar 18, 2019|
#139: Kirsten Powers—Behind the Scenes of the 24-Hour News Cycle
As a business leader, you’ve got to pay attention to what’s going on in the world. But with 24-hour news cycles, constant outrage, and endless “hot takes,” it can feel impossible to truly understand the issues.
To help us make sense of it, Don sits down with CNN analyst Kirsten Powers for an honest and nuanced conversation about how we can process the news in complex times.
|Mar 11, 2019|
#138: Chris Voss—3 Science-Backed Tactics That Will Make You a Master Negotiator
If you lead a business, you’re constantly negotiating -- even if you don’t realize it. Make sure no one’s taking advantage of you, with help from today’s guest. Chris Voss is a former FBI hostage negotiator, and he understands the neuroscience that drives any negotiation. He sits down with Don to help us apply those tactics in our everyday lives as business leaders. If you want to approach your next deal with confidence, don’t miss this episode.
|Mar 04, 2019|
#137: Governor Bill Haslam—Leadership Lessons Straight from the Governor’s Office
As the Governor of Tennessee for the last eight years -- and a successful business leader before that -- Bill Haslam knows a lot about leadership. In this special episode of the Building a StoryBrand podcast, he joins Don for an earnest and inspiring conversation. Whether you lead in the public or private sector, you’ll find practical wisdom that’ll sharpen your leadership skills.
|Feb 25, 2019|
#136: David Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?
How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors’? They showed their prospects how great life could be once they buy -- and they did it in a wild and wonderful way. David Pursell, the CEO of Pursell Farms, tells the whole story this week on the podcast. It’ll inspire you to think creatively about your sales process, too.
|Feb 18, 2019|
#135: Mathew Ford—How to Create “FOMO” and Make Your Marketing More Powerful
What will your customer miss out on if they don’t buy your product or service? That’s the power of “FOMO” - or “Fear of Missing Out.” And as marketers, it’s critical that we create it -- without resorting to cheap fear tactics.
That’s why we’re excited to have Matt Ford on the podcast. He’s the creative force behind experience-driven marketing campaigns for Hulu, Adidas (among others) that customers don’t want to miss out on. Learn how you can apply this powerful strategy to your own brand!
|Feb 11, 2019|
#134: How To Motivate Your Customers To Take Action—with Tyler Ginn
It’s no secret that a strong call to action is key for creating great marketing material. But what does it look like to actually craft a call to action that people respond to?
To help answer that question we invited our Director of Marketing, Tyler Ginn, to join the podcast for this week’s episode. He sits down with Don and JJ to break down a successful email campaign and gives you practical tips for creating calls to action in your marketing that will get a response. Plus, find out which type of salesperson is statistically proven to be the most successful (hint: the answer will probably surprise you).
|Feb 04, 2019|
#133: Horst Schulze—How to Lead With Vision So Your Brand Stands Out
The Ritz-Carlton is one of the most iconic brands in the world. And on this episode of the podcast, we welcome the visionary who built it, Horst Schulze.
He shares the practical strategies he used to do it. How to craft a compelling vision. How to make sure all your employees share that vision. Plus, the four key objectives every successful business pursues in order to succeed. It’s a masterclass in authentic branding and visionary leadership from a man who knows exactly what it takes to excel at the highest level -- and what he shares will help you excel, too.
|Jan 28, 2019|
#132: Dean Nelson—Practical Tips That Will Help You Conduct More Meaningful Interviews
We all need to know how to conduct great interviews. Whether you’re hiring, networking, doing customer discovery, or even dating, you need to be able to ask questions that solicit meaningful answers. On this episode of the podcast, Donald Miller talks with master interviewer Dean Nelson about what questions to ask, how to listen, and more. Don’t miss this super practical episode!
|Jan 21, 2019|
#131: Mike McHargue—The Science of Why Your Brand Needs a Villain
Want to make your brand’s messaging exponentially more powerful? Learn how to define a villain for your customers. That’s because our brains are hard-wired to pay attention to negative things -- threats, villains, potential losses. On today’s episode, Mike McHargue (a.k.a. “Science Mike”) explains the science of why this happens. And don’t worry -- he uses simple terms we can all understand and apply to our businesses without being manipulative.
|Jan 14, 2019|
#130: Aaron James—How to Define What Your Customer Really Wants
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence.
Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that.
If you want to give yourself a big advantage as we start 2019, this is the episode for you!
|Jan 07, 2019|
#129: The Best of 2018—Our Biggest Takeaways for Business Leaders
As we close out the year and look ahead to 2019, take a moment to reflect on how you’re growing as a business leader. This podcast is a great place to start. We’ve compiled the best and brightest insights from this year’s episodes, from world-renowned guests like Rachel Hollis, Daniel Pink, and Patrick Lencioni. It’s a wealth of wisdom to inspire and equip you for the year ahead.
|Dec 31, 2018|
#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP
Word of mouth plays a role in 50-90% of all buying decisions. But most of us have never actually sat down to outline a strategy that would get more customers talking about our brand.
If that’s you, it won’t be after you listen to this episode. Jay Baer joins Donald Miller to talk about “talk triggers” -- moments you can create for your customers that they’ll tell their friends about. He’s full of specific, practical examples that will inspire you. You may very well transform your whole business with the big idea you get from this episode. Listen now!
|Dec 24, 2018|
#127: Blake Mycoskie—Should Your Company Take a Stand on a Social Issue?
Should your company take a stand on a social issue? There’s no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for every pair they sell. And recently, they launched a bold campaign on the controversial issue of gun violence.
In this episode, we examine the finer points of what happens when your company takes a stand on a social issue. How does it affect your employees’ lives? Your bottom line? Your brand? The cause itself? Listen now and see for yourself.
|Dec 17, 2018|
#126: Tina Sharkey—How to Build a Strong Brand Around Your Core Values
We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices.
That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness.
On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now!
|Dec 10, 2018|
#125: Ian Cron—How the Enneagram Can Make You a More Effective Leader
The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “Types,” deeply influence how we think and act. But what does that mean for us as leaders? Enneagram teacher Ian Cron is back for part 2 of our Enneagram series for leadership.
This time, he shows you how to leverage the strengths of your own Enneagram Type in order to lead your team well. (Not sure of your Type? You may have a better idea of it after you listen to this episode!)
|Dec 03, 2018|
#124: Ian Cron—The Do’s and Don’ts of Leading Each Enneagram Type
The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or “types,” deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership “do’s and don’ts” for each type so we can lead our teams well.
Download the cheat sheet for this episode: http://storybrand.com/enneagram
|Nov 26, 2018|
#123: Donald Miller and Andy Stanley—How Story Can Make You a Better Leader
By now you know the framework of story can transform your marketing. But how can story make you a better leader? Today on the StoryBrand podcast, the tables turn as Andy Stanley interviews Donald Miller about how to invite those you lead into a bigger story. Learn the 3 questions you need to answer for your organization and you’ll be ready to re-energize your team. Listen now!
|Nov 19, 2018|
#122: Andy Stanley—5 Questions That Will Make Any Talk Clear and Memorable
Got something you need to communicate to a crowd? You KNOW it needs to be clear and memorable. But that’s easier said than done.
Today on the podcast, we welcome one of the finest communicators we know, Andy Stanley. As a pastor and bestselling author, he knows how to craft a message that sticks. Listen to learn the 5 questions he asks himself as he prepares a talk. They’ll help a ton the next time you need to win over a crowd.
|Nov 12, 2018|
#121: Jesse Cole—11 Surefire Ways to Delight Your Customers
How on earth does a summer league baseball team in Savannah, Georgia sell out every game?
Well, it has nothing to do with the baseball -- and everything to do with the team’s philosophy of putting fans first.
In this episode, we sit down with Savannah Bananas GM Jesse Cole. He shares the unique and fun philosophy that’s fueled their success and how we can apply it to delight our customers and grow our businesses.
|Nov 05, 2018|
#120: 4 Simple Marketing Tasks That Will Turbocharge Your 4th Quarter
We’re gearing up for a strong economy this holiday season. Is your marketing ready? If you’re not sure, listen to this episode. Don and JJ talk through the four simple tasks you need to create in order to have a great fourth quarter (and beyond!). They don’t cost much -- just a little time. But execute them well and you’ll be crushing your revenue goals for Q4.
|Oct 29, 2018|
#119: Ben Malcolmson—Leadership Lessons from the NFL Sidelines
Leadership, character, performance, and competition. All part of our lives as business leaders -- and also the driving forces for sports teams.
So this week, as the NFL season heats up, we’re honored to have Ben Malcolmson, the assistant to Seattle Seahawks head coach Pete Carroll, with us on the podcast. He and Donald Miller talk about Coach Carroll’s leadership, the surprising role persistence plays in our success, and the “x-factor” quality they look for in every player.
Give this episode a listen so you can be a better leader, no matter what your playing field looks like.
|Oct 22, 2018|
#118: Jason Russell—The Power of Resilience When You Face Adversity
It’s not a question of whether or not we’ll face adversity. It’s a question of how we’ll respond when we do.
So today on the Building a StoryBrand podcast, we’re featuring interviews with two incredibly resilient people. First, Donald Miller sits down with Bonnie St. John, who despite having her right leg amputated as a child, became the first African-American to medal in Winter Olympic competition. Second, Allison Trowbridge talks with Jason Russell, who experienced worldwide acclaim with Invisible Children followed by a public mental breakdown.
They help us understand what resilience looks like and why it matters. So if you’re facing a setback, listen to this episode for the inspiration you need to get back up.
|Oct 15, 2018|
#117: Michael Bungay Stanier—Coach Your Team to Success By Asking These 7 Questions
If you manage a team, it’s way too easy to just give advice and demand action. But if you want to get the best from your team so your business can grow, you’ve got to coach your people, not manage them.
In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Michael Bungay Stanier. He talks us through seven questions we can ask our team members if we want to have better conversations.
|Oct 08, 2018|
#116: Mike Michalowicz—How to Structure Your Business Finances to Maximize Profit
Sales minus expenses equals profit, right? Not exactly, according to Mike Michalowicz, our guest on today’s episode.
A lot of business leaders aren’t maximizing their profits because they’re thinking about them as what’s “left over.” He shares his system for structuring your business’ finances so you put the priority on profit. It’s remarkably simple and will help you reshape your entire mindset around how you look at profit and expenses.
|Oct 01, 2018|
#115: Gina Bianchini—How to Build an Online Community for Your Customers
If you lead a business, you’ve got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it.
On today’s episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina Bianchini. She’s the founder and CEO of Mighty Networks and a pioneer in online community building. She’s helped countless businesses offer value in the form of a niche community where customers can share ideas and experiences.
She’ll show you how, too -- and why it’s important as the Facebook backlash grows. If the customers you serve have a motivation to help each other, don’t miss this episode!
|Sep 24, 2018|
#114: Dr. Arthur Laffer—How Taxes and Economic Policy Affect Your Business
Today on the Building a StoryBrand podcast, Donald Miller talks with Dr. Arthur Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today.
He gives us an accessible primer on how taxes work -- plus, we dive into other economic policy like trade, debt, and more. It’s straightforward, easy-to-understand, and frankly, a whole lot more fun than your Econ 101 class ever was.
|Sep 17, 2018|
#113: Duchess of York, Sarah Ferguson—Philanthropy, Parenthood, and What It’s Like to Be the Duchess
Her Royal Highness the Duchess of York is on the podcast! Sarah Ferguson sat down with our correspondent, Allison Trowbridge, for an inspiring conversation about how we can all bring an entrepreneurial spirit to improve the lives of those around us.
She’s winsome and full of wisdom -- and, having married the son of the Queen of England, she has found a way to use her considerable influence to be a voice for those in need. Don’t miss this uplifting episode!
|Sep 10, 2018|
#112: Snoop Dogg’s Manager and Ben Rector Take Us Behind the Scenes of the Music Industry
In this episode, we’re taking a closer look at how music artists and managers develop their brands in a rapidly changing landscape. In part one, guest correspondent Allison Trowbridge interviews Russell Redeaux, the manager for Snoop Dogg and many other fantastic artists. Then, in part two, Donald Miller sits down with musician Ben Rector. From balancing commercial success with artistry, to cultural diversity in our entertainment, to the way streaming works, to the backstory of global marketing campaigns, you’ll find this insider look at the music business fascinating.
|Sep 03, 2018|
#111: Go Behind the Scenes of the Songwriting Business—with Tom Douglas (legendary songwriter) and Troy Tomlinson (CEO of Sony/ATV Music Publishing)
Ever wondered how songs get written, pitched, and cut? How songwriters and publishers work together? How the creative process unfolds? The role publishers play in getting a song out there?
To answer all these questions, we sat down with legendary Nashville songwriter Tom Douglas and the president and CEO of Sony/ATV Music Publishing, Troy Tomlinson. It’s a fascinating look at both the art and business of songwriting. If you’re in a creative field, you’ll find plenty of takeaways for your own business.
|Aug 27, 2018|
#110: Joey Coleman—How to Stop Losing Customers
Your customers are leaving in droves. Today’s guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don’t miss this episode. In it, Joey highlights the 8 phases of customer experience so you never lose another customer again.
|Aug 20, 2018|
#109: Rachel Botsman—How Trust Works in the Business World
We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s changing, and what we need to do to keep up.
|Aug 13, 2018|
#108: Daniel Coyle—3 Magic Ingredients That Every Strong Company Culture Has
A vibrant company culture is a silver bullet for success. But how does culture work? What makes it gel? On this episode, we talk with NYT bestselling author Daniel Coyle, who unpacks 3 traits of great cultures and how we can develop them in our businesses.
|Aug 06, 2018|
#107: Marc Ventresca—3 Myths About Entrepreneurship That May Be Holding You Back
What is the “ideal” entrepreneur like? The answer may surprise you. Why? Because our assumptions about what it takes to run a business don’t really line up with what successful leaders actually do.
Today on the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks to esteemed Oxford economic sociologist Marc Ventresca. He debunks 3 myths about entrepreneurship. Listen for an inspiring new outlook on how to lead your business well.
|Jul 30, 2018|
#106: Jenn Lim—How to Build a Positive Company Culture
There’s more to business than just making money. We want to make the world better, both for our customers and our employees. To do that, we need to create a company culture that’s built around happiness.
Today on the Building a StoryBrand podcast, Donald Miller sits down with Jenn Lim, one of the pioneers of culture at Zappos. Listen and discover three key ways we as leaders can build a positive, thriving culture for our employees.
|Jul 23, 2018|
#105: Go Behind the Scenes of the Art World
Art helps us see the world in a new way. But the art world itself can feel pretty intimidating. Today on the Building a StoryBrand podcast, we talk with three art world insiders -- an artist, a curator, and a patron -- so we can understand how it works and why it makes life better.
If you want to appreciate art at a finer level but don’t know where to start, this episode will inspire you.
|Jul 16, 2018|
#104: Armando Lopez—6 Failproof Tips for Hiring Amazing People
Hiring the right person can transform your business. Bring on the wrong person, and you can substantially set it back. So if you’re growing your team, don’t miss this episode with Armando Lopez, the Executive Director of HR for Dave Ramsey’s company. Follow the six steps he outlines, and make sure everyone who joins your team helps to make it amazing.
|Jul 09, 2018|
#103: What Works Better: A Physical Office or a Virtual One?
Do you really need a physical office space? Remote collaboration is easier than ever, and digital workplaces are on the rise. But how does each setup impact how we work? Which kind of office will help your team members achieve their best?
Today on the podcast, we have two guests with differing opinions. Bryan Miles of BELAY joins us to discuss the merits of the virtual remote office. And Jacob Morgan, a leading expert on how we work, shares the benefits of a thoughtfully designed physical space.
In these two conversations, you’ll be able to compare and contrast the benefits and determine which style works for you, or how to blend them to get the best of both worlds.
|Jul 02, 2018|
#102: Dr. Lee Norton—Why You Need to Pay Attention to Mental Health at Work
If you read the headlines, you know our mental health is precious. But you also know it’s in jeopardy.
As business leaders, what can we do? Plenty.
Today on the podcast, we welcome Dr. Lee Norton, a clinical social worker and trauma expert. She helps us understand the role mental health plays at work. What is trauma and how does it show up in our employees? What do you do if you work for someone who lacks empathy? How can you protect your own mental health and look out for the people around you, too?
It’s a timely conversation with loads of insight for business leaders who want to create a safe and nurturing work environment.
|Jun 25, 2018|
#101: Peter Smith—What in the World is Cryptocurrency?
We hear words like “cryptocurrency” and “blockchain” and “Bitcoin” and we know they’re supposedly the Next Big Thing. But what do they really mean? How are they relevant to us as business leaders?
Today’s guest, Peter Smith, the CEO and Founder of Blockchain, Inc., walks us through this brave new world of digital finance in a way we can actually understand.
Listen to this episode and you’ll have a practical understanding of digital currency and what next steps you can take if you’re ready to dig in more.
|Jun 18, 2018|
#100: Bonnie St. John—How to Stop Mental Exhaustion So You Can Work Smarter
Why are we always mentally worn out?
As business leaders, we ask a lot of our brains every day. Decisions, creativity, strategy, and more. And if we don’t protect our mental energy, it will show up in our bottom line.
Today on the Building a StoryBrand podcast, Donald Miller sits down with Olympic medalist and leadership consultant Bonnie St. John. She shares small but mighty “micro-resilience” techniques that can help us keep our mental sharpness so we can be at our best for the people who count on us.
|Jun 11, 2018|
#99: Business of Film—Go Behind the Scenes of the Cutthroat Movie Industry
Ever wonder what it’s like in the film industry? What it’s really like?
Today on the Building a StoryBrand podcast, we’re taking an insider tour of the movie business. Our guest correspondent Allison Trowbridge sat down with actor Kellan Lutz (of 'Hercules' and 'Twilight' fame) and top manager/producer Ryan Daly. Together, they give us a fascinating look at what it takes to succeed with integrity in a cutthroat industry. There are some surprising takeaways for other industries too, particularly if partnerships, clients, negotiation, or first impressions are a part of your job.
|Jun 04, 2018|
#98: Branden Harvey—How to Use Social Media in a Dynamic, Irresistible Way
If you want to build a strong social media following without resorting to negativity, you’ll love today’s episode of the Building a StoryBrand podcast.
Branden Harvey of Good, Good, Good joins Donald Miller for a conversation about how we can create dynamic and positive social media that draws our customers in.
You’ll learn what to post about, how to separate your personal brand from your business, and so much more. Your social media can be a huge asset to your brand and your bottom line. This episode will help you make it happen.
|May 28, 2018|
#97: Too Faced Founders—How to Build an Authentic and Inviting (Billion Dollar) Brand
Growing a business is tough and risky.
And as pressures rise and competition emerges, we’re tempted to make compromises with our brand in order to win the day.
But if you want to be successful in the long run, you’ve got to know what your brand authentically stands for and stick to it.
Today on the Building a StoryBrand podcast, we hear from Too Faced founders Jerrod Blandino and Jeremy Johnson. With their winsome blend of authenticity and creativity, they’ve built one of the biggest and most beloved cosmetics brands in the world.
Their story -- and their unique approach to business -- will encourage you to stay true to your brand as your grow your company.
|May 21, 2018|
#96: Vanessa Van Edwards—How to Become the Most Captivating Person in the Room
The awkward stops here, folks.
If you want to be more memorable and captivating when you talk to other people, then you need to listen to this episode. Donald Miller talks with Vanessa Van Edwards, a human behavioral expert, about the art and science of how we interact with each other.
Discover the small signals you don’t even know you’re sending out -- and how to authentically manage them so people easily connect with you. You’ll feel more confident and and in control the next time you walk into a room of strangers or sit down to talk with your team. Listen now!
|May 14, 2018|
#95: How 3 Successful Companies Hire Smart, Quality People
Making a smart hiring decision can make you a ton of money. But the wrong choice can set your business back dramatically. So how can you make sure you’re hiring the right person for the role?
Today, we’re going to hear from three big brands who’ve developed their own strategies to find and keep amazing talent: Chick-fil-A, POPsocial, and Ramsey Solutions.
If you’re hiring or if you want to better nurture your current employees, then you want to listen to this episode. It’ll help you tap into (and keep!) amazing talent that will grow your business.
|May 07, 2018|
#94: Shark Tank's Daymond John—How to Grind Out Success on Your Own Terms
On the podcast today, we welcome Daymond John. He founded the iconic fashion brand FUBU. He kills it every week on Shark Tank. He is, without a doubt, successful.
But the story behind his success -- and how he pursues it now -- is what truly makes Daymond inspiring. In this conversation with Donald Miller, Daymond shares the habits and qualities you need as a leader if you want to truly prosper in both life and business. He also tells some amazing stories about the early days of FUBU that will encourage you if you’re in the beginning stages of your startup.
Don’t miss this one -- listen now!
|Apr 30, 2018|
#93: Steve Cockram—How to Lead Your Team So Everyone Brings Their Best
If you want to build a team where everyone feels supported, heard, and ready to tackle big challenges, then you want to listen to this episode of the Building a StoryBrand podcast.
In it, we welcome our correspondent Allison Trowbridge as she talks with GiANT co-founder Steve Cockram. As a expert in both leadership and personality types, Steve walks us through the five different personalities (or “Voices”) you’ll find on every team and how to nurture each one.
In Steve’s words, “You can’t outsource culture.” Build a better one by making sure everyone feels safe and supported to contribute their best.
This episode will show you how. Give it a listen!
|Apr 23, 2018|
#92: Bob Goff—Leading Without Fear and Loving Without Limits
Hustle and grind. Plan out everything. Protect your availability. That’s the typical advice business leaders get to “maximize our efficiency.”
But there’s more to life than efficiency.
And no one models this better than Bob Goff, the bestselling author of Love Does. He joins Donald Miller on the podcast for an inspiring conversation about leading well by loving others. It’s a different kind of mindset that puts people before efficiency and meaning ahead of success.
If you struggle with a fear of failure, if you’re looking for permission to start that next big thing, or if something about your current way of life just isn’t working, THIS is the wisdom you need to hear today.
|Apr 16, 2018|
#91: Shannon Miles—9 Ways to Create a Life Where Both Work and Family Can Thrive
You’re driven to lead your business well. But you want quality time with your family, too.
It’s a constant balancing act, and for women especially, it can seem like you have to choose one or the other.
But Shannon Miles, today’s guest on the StoryBrand podcast, believes it doesn’t have to be that way. She shares nine creative and practical ideas that will help you succeed both at home and at work instead of feeling like you have to choose between them.
If you want to design a life where both work and family can thrive, don’t miss this episode!
|Apr 09, 2018|
#90: Michael Hyatt—Redefining Productivity to Focus on What Actually Matters
If you’re reading this, you’re probably a productivity junkie. You love getting stuff done and being successful. You write down stuff you’ve already done just so you can check it off!
But when constantly being in “beast mode” leaves us feeling depleted and unhealthy, is that really success at all? What if we’re doing productivity all wrong?
Today on the StoryBrand podcast, Donald Miller sits down with Michael Hyatt to talk about a better approach to productivity.
Michael believes that to truly be productive, we need freedom to focus on the things that matter most. That way, your life can be full of significance and meaning, not just tasks and goals.
In this episode, he teaches us the surprisingly simple systems and rituals we can implement to help us do just that.
If you struggle to turn off work at nights and weekends, or if you always feel defeated at the end of the day no matter what you’ve gotten done, you need the wisdom Michael shares in this episode. Listen now, and don’t forget to subscribe, too.
|Apr 02, 2018|
#89: Ron Clark—10 Practical Ways to Build a Positive, Productive Team
If building a positive team at your organization feels like a uphill battle, this week’s podcast is for you. Ron Clark joins Donald Miller to share ten practical habits that will help both leaders and employees contribute to their teams in extraordinary ways.
Ron developed these ideas after years of serving educators and schools, but they work for businesses and nonprofits, too. Why? Because at the end of the day, ANY organization needs great people in order to thrive. Ron will show you how to be the kind of leader who draws the best out of your team.
Don’t miss this inspiring (and incredibly practical) episode. Listen now!
|Mar 26, 2018|
#88: Ryan Holiday—The Crazy Story of a Narrative War and the Conspiracy That Won It
The world around us is pretty bonkers.
Fortunately, that’s good for us as business leaders. Behind every headline, there are so many lessons that can make our business stronger.
Today on the Building a StoryBrand podcast, we hear the crazy story behind one of those headlines. Ryan Holiday is the author of Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, which tells the story of how Peter Thiel strategically launched a behind-the-scenes conspiracy to take down media giant Gawker.
The story itself is wild, but when Ryan tells it, it becomes a study in how to use narrative, patience, and strategy if you find yourself in a battle of sorts.
Maybe you’re battling a competitor for market share. Or battling a public misconception that’s hurting sales. In either case, this episode will give you a glimpse into what Thiel did behind the scenes to create the outcome he wanted.
Give it a listen today!
|Mar 19, 2018|
#87: Carey Lohrenz—Three Characteristics You Need to Be a Bold Leader
Why do organizations fail?
For countless reasons, of course, but at the root of every business failure you’ll find a leader who never gave their team a clear vision.
It sounds so simple, but in practice, only the boldest leaders have the courage to craft a vision and the tenacity to keep their staff focused on it.
So when it comes to bold leadership, you don’t need to look much farther than today’s podcast guest, Carey Lohrenz. She was the first female pilot of an F-14 Tomcat, and she knows what it takes to lead well when the pressure’s on and the stakes are immense.
In today’s episode, she shares the three characteristics you need to be a bold leader, with practical ways you can develop them.
Listen now, and give yourself a huge boost of motivation this week!
|Mar 12, 2018|
#86: Todd Herman—Why You’re Setting Goals Wrong (and How to Fix It)
90 days from now.
It’s not that far away, is it?
That’s all the time you need to accomplish a major goal, according to Todd Herman, a performance coach for athletes and business owners. He’s our guest today on the Building a StoryBrand podcast.
He shares his four-part blueprint for tackling big projects in 90 days instead of letting them languish and stall for an entire year or longer.
He’ll show you how to make reaching your goals “inevitable” by using smarter strategy and a more efficient process -- all in 90 days. If you want to scale your business as efficiently as possible, don’t miss this interview!
|Mar 05, 2018|
#85: Tim Arnold—How to Embrace Tension to Be a Stronger Leader
Left or right.
Justice or mercy.
Traditional or innovative.
Logic or gut instinct.
We tend to be binary thinkers. We assume things have to be one way or the other.
But this is dangerous, according to Tim Arnold, today’s guest on the Building a StoryBrand podcast.
To be a better leader -- both at work and at home -- we need to embrace healthy tension. We need to learn to see life’s decisions not as “either/or” but as “both/and.”
When we do, we give ourselves a massive competitive advantage. We unlock a new level of leadership and creativity. Our businesses (and our lives) can breathe and be healthy.
If some area of your life or business has plateaued and you don’t know why, listen to this episode. It’s nuanced, it’s practical, and it may just be the “aha” moment you need to truly start thriving.
|Feb 26, 2018|
#84: Patrick Lencioni—3 Fundamentals You Need to Build a Strong Company Culture
It’s easy to spot weak company culture, isn’t it? We’ve all witnessed the politics, egos, and backstabbing. That kind of toxic environment makes it hard to do good work and retain good people.
But it’s not so easy to pinpoint what makes a thriving company culture. What steps can we take to cultivate it with our current employees? How can we recruit and hire people who “get it?”
To answer those questions, Donald Miller sits down with renowned business consultant Patrick Lencioni this week on the Building a StoryBrand podcast. Patrick shares the three characteristics of a great team member, plus practical ways you can help your team develop those traits.
Your business can’t reach its potential if your people don’t reach theirs. What Patrick shares here will help you create a positive, authentic company culture that drives your overall business growth.
|Feb 19, 2018|
#83: Rachel Hollis—5 Practical Ways to Strengthen Your Business With Social Media
So, at this point, you know you need a strong social media strategy to grow your business.
But it seems like the best practices are always changing. It takes a ton of time. You’re constantly updating all the things. And at the end of the day, you have no idea if it’s even working.
Here’s the good news. With the right strategies, you can measurably grow your business with social media -- even if you don’t have a lot of time or a huge staff.
That’s why we’re thrilled to have Rachel Hollis on the podcast today. She’s the force behind The Chic Site, where she’s built a massive community by serving them with valuable content.
She sits down with Donald Miller to talk through the five key social media strategies you can use to engage your followers and grow business. If you’re worn out by social media, listen to this episode. You’ll be ready to start building a tribe that can take your business to the next level.
|Feb 12, 2018|
#82: Scott Hamilton—How to Live More Like a Champion
When the Winter Olympics start this week, we’re going to be captivated by winners. We’ll get inspired by seeing years of hard work all come down to one moment of glory.
You may not be fine-tuning your luge run. But as business leaders, we still want to win. We want to surpass last month’s goals. We want to beat the competition. We want to lead the industry.
That’s why we have Olympic gold medalist Scott Hamilton back on the Building a StoryBrand podcast this week. He and Donald Miller talk about how to live more like a champion.
Scott has an amazing way of taking what he’s learned about competing and winning at the highest level and turning it into wisdom we can use in everyday life. When you know what champions do differently, you’ll start accumulating little wins -- and those will turn into big victories for your business and your life.
Don’t miss this one. You’ll walk away inspired and equipped to tackle your most Olympic-sized goals.
|Feb 05, 2018|
#81: Ron Carson—Insider Economic Advice to Help Business Leaders Win Big
These days, our economy shifts and evolves at light speed. It can be overwhelming and intimidating just to follow along with the news.
But if you lead a business, you need to understand how these big-level marketplace changes affect your company. When you do, you’ll feel empowered to make smarter decisions about how you hire and invest.
In this episode of the Building a StoryBrand podcast, Donald Miller talks with economist and investment expert Ron Carson about the many economic issues that impact a business leader.
You’ll discover what the new tax plan means for you, how to spot a strong financial opportunity, specific investment ideas for today’s market, what to watch out for when you hire a financial advisor, what’s really happening with blockchain technology -- plus a whole lot more.
You don’t have to feel intimidated or overwhelmed by economics. Listen to this episode and discover how a better grasp of economics can make a huge difference in your small business’s bottom line.
|Jan 29, 2018|
#80: Bryan Miles—5 Surprising Ways a Smart Assistant Will Simplify Your Life
For your business to truly thrive, you’ve got to be good at delegation. You know this. But it’s so hard to relinquish control of your email, your calendar, and your travel. You’ve bought into the myth that only you can do it all, and it’s sucking the life out of you.
A personal assistant can help -- but only if you set up the relationship in a healthy way. To help us, Donald Miller sits down with Bryan Miles. His company, Belay Solutions, helps high-performing executives achieve more by pairing them with top-notch virtual assistants.
In this episode of the Building a StoryBrand podcast, they discuss the 5 key ways you can create a positive and productive relationship with your assistant, even if you’ve been reluctant to delegate in the past.
Stop trying to do it all. Listen to this episode, and you’ll unlock new levels of freedom, creativity, and value for your business.
|Jan 22, 2018|
#79: Dan Heath—How to Create Powerful Moments for the People You Serve
Have you ever felt like something is missing from your customers’ experience? Or that you and your team are just “going through the motions?”
Sure, you’re delivering a great product, but it’s just a business transaction. Worse, you and your team have lost the excitement you used to have about serving your customers.
That’s why I’m thrilled to sit down with Dan Heath on the Building a StoryBrand podcast. As the co-author of The Power of Moments, he’s going to show you what’s missing in your customer and team interactions. You’re going to learn 4 ways to create powerful moments they’ll always remember.
As a leader, you don’t need a ton of money or resources to create defining moments for the people you serve. You just need a desire and a little imagination to make your time with them unforgettable.
After reading this blog post or listening to this podcast, you’ll no longer be just delivering a product. Instead, you’ll be creating memories that will last forever.
|Jan 15, 2018|
#78: Daniel Pink—How to Stop Wasting Time and Start Wielding It
Do you always feel like you’re short on time?
Most days, it seems like there just aren’t enough hours in the day to accomplish everything that matters to us.
But what if the problem isn’t how many hours we have — but how we’re using them?
That’s the big idea from Daniel Pink, our guest today on the StoryBrand podcast. Daniel has done the research and studied the science, and it turns out that certain times are better than others for doing different types of work.
Donald Miller sits down with Daniel to help you finally understand the smart way to structure your time. He points out the common time management mistakes he sees and how to fix them. And he shows you a simple way to pay attention to your natural rhythms, so you can maximize your productivity and creativity every day.
The quest for the ideal schedule ends here! Listen to this episode to stop the constant stress of the time crunch. Then watch your days (and your life!) transform.
|Jan 08, 2018|
#77: Miles Adcox—How to Make Fear Work for You in 2018
We may hide it well, but the truth is most of us business leaders and executives suffer from the same fears that plagued us in middle school — appearing incompetent, vulnerable, and foolish. These fears get in the way of our goals and mess up our relationships.
But not this year. As we move into 2018, we’re going to start with how to face your underlying fears in a healthy way. This week, Miles Adcox joins Donald Miller for this week’s episode of Building a StoryBrand podcast. As the CEO of the therapeutic retreat center Onsite, he’s been helping leaders like you and me understand how we need to embrace our fears rather than give in to the typical fight, flight or freeze responses.
This is an inspiring conversation, and the wisdom Miles shares has the potential to launch our new year in a way that will forever change the way we lead. Don’t miss it!
|Jan 01, 2018|
#76: The Best of 2017, Part 2
Since it’s Christmas, we decided to wrap up all the practical advice from 2017 and give it to you in a single episode.
Tune in to Blake Mycoskie, Chief Shoe-Giver and founder of TOMS, for the first three hires you should make as you scale up your business. Charles Duhigg, author of Smarter Faster Better reveals how to build mental models to help you avoid wasting time on unimportant tasks. Professional storyteller Tricia Rose Burt gives you the story structure that will help you resonate with your audience. And Robert Sutton, author of The A-hole Survival Guide, will tell you how to avoid jerks at the office. We’ll finish with advice on how to close deals from Molly Fletcher, author of A Winner’s Guide to Negotiating.
Whether you’re traveling today or just waiting around for Christmas dinner to come out of the oven, listen to these episodes you may have missed or review the key points of 2017.
We hope you’ve learned as much as we have from our guests this year. And we wish you a happy, healthy business that will bless you and your loved ones as it grows.
|Dec 25, 2017|
#75: The Best of 2017, Part 1
Get our most helpful advice from some of our favorite interviews in a single episode! As we close out the year, we’ve selected five big ideas from our conversations that zero in on building your business.
You get to hear from Seth Godin, marketing genius, about speed versus perfection when it comes to launching your product. You’ll learn how to reverse engineer your goals from Fizzle director, Chase Reeves, and how to get your team to focus on and execute your most important goal from 4DX co-author Chris McChesney. Nancy Duarte will teach you how to structure your upcoming presentation. Finally, copywriting extraordinaire Ray Edwards will reveal the magic words you need to use with your customers to make you money.
If you’re traveling over the holidays, this is a great way to find helpful episodes you may have missed or revisit your favorites for fresh insight. We hope that we’ve helped to grow your business this year by gleaning the best wisdom from our guests and bringing it to you when you most need it.
|Dec 18, 2017|
#74: Jerry Linenger—How to Accomplish Your Mission Under Extreme Pressure
You don’t get to meet an astronaut everyday. They’re really special people who beat terrific odds (less than 1%) to get where they are.
While you might not have to put out a space fire this week, we all have faced extreme pressures before. The principles Jerry used to accomplish his missions won’t only work for him. They’ll help you bring a stronger sense of purpose to your business, too — no matter what the odds are.
|Dec 11, 2017|
#73: Whitney Johnson—How to Protect Your Company in a World of Disruption
As consumers, we admire disruptors like Netflix, Uber, and Apple. But as a business leader, disruption can cause you to lose sleep at night. You’ve got to stay ahead of the competition or you might get left behind.
In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Whitney Johnson to talk about how to prepare your team to manage change in an age of disruption. She’s an expert on this topic and gives you some strategies to help you feel competent and confident in the dynamic business realm you work in.
|Dec 04, 2017|
#72: Todd Duncan—5 Rules That Will Help You Attract Loyal Customers
How much can poor customer service cost you?
The answer is more than you think. Donald Miller sits down with Todd Duncan, author of The $6,000 Egg. A best-selling author and thought-leader in the sales industry, Todd outlines five scenarios that illustrate the five rules of spectacular customer service. When you apply them, you’ll bring in loyal customers and create trust in your company.
Customer service is the bedrock of your brand. If your team takes ownership of your company’s values and delivers wonderful service to your customers, you’ll see exponential growth in your business. You’ll also discover that almost every aspect of your company runs smoother.
|Nov 27, 2017|
#71: Tricia Rose Burt—How to Reach Your Customers with These 3 Storytelling Principles
How can a professional storyteller help you grow your business?
Simple. Business is about persuading people to buy your products or services. And, psychologists tell us that storytelling is the most effective method of persuasion. So, you’re going to need effective storytelling to grow your business.
In this episode of the Building a StoryBrand podcast, Donald Miller sits down with professional storyteller Tricia Rose Burt to talk about 3 super powerful principles you need to tell a great story. You can apply these to almost any communication you use in your business.
When you understand these principles of story, your marketing will become much more persuasive and your sales will grow.
|Nov 20, 2017|
#70: Dorie Clark—How to Start a Business That Will Make You Money
If you’ve ever seriously thought about starting a business of your own, you’ve probably discovered how difficult it is to get good advice on how to do it.
What you need is a map, a blueprint, of how to get from your cubicle to doing what you love. And you need to know how to make money at it. Because, let’s face it, making a good living is an important part of your security and happiness.
This week, Donald Miller sits down with Dorie Clark, author of Entrepreneurial You, on the Building a StoryBrand podcast. Dorie’s interviewed over 50 highly successful entrepreneurs about how they’ve monetized doing something they care about, and she’s going to share with us all their secrets.
You’re going to learn the 3 key phases to develop your startup. By the time you’ve moved through these phases, you’ll be making good money and doing what you love.
|Nov 13, 2017|
#69: Chris Hogan—4 Obstacles to a Happy Retirement and How to Overcome Them
You’re going to retire someday. And we’re not talking about just a few years of your life. People are living longer. More people will live to 100 than ever. So you might be in financial stress for a good 20 to 25 years of your life if you don’t make some changes. Worse, you could end up becoming a burden to the people you love the most.
That’s not a pretty picture, but there’s some good news. Donald Miller sits down with Chris Hogan, the author of Retire Inspired, on the Building a StoryBrand podcast. He calls his book “America’s wake-up call” and his goal is to motivate you to think about retirement now and think about it differently.
|Nov 06, 2017|
#68: Charles Duhigg—Increase Your Productivity and Reclaim Your Life
Do you feel like no matter how hard you work, you’re always behind?
The worst part is you know of highly productive people who have time for everything important — family, health, friends and business. Nothing has to be sacrificed upon the altar of success.
So, what are their secrets?
Today’s podcast guest will reveal them. Charles Duhigg, the author of Smarter Faster Better, used to be sitting in the same place you are now. He had achieved an incredibly successful career, but was still miserable. His daily life whizzed by in frantic activity that left him feeling empty.
Charles began investigating these highly productive people who go on vacation, spend time with family, and pursue a fulfilling work life. What he came up with will help you increase your productivity and reclaim your life.
|Oct 30, 2017|
#67: Chris McChesney—The 4 Disciplines That Will Make You Win In Business
Does running your business feel like you’re caught in a whirlwind?
That ringing phone, the unexpected appointment, the stuff piling up from last week? Urgent matters keep popping up. All the while, more important things like growing your company gets pushed aside. You know the answer lies in getting help from your team, but trying to get your team to do something new in the midst of the whirlwind is extremely difficult.
Today, you’ll discover the solution to that problem. Donald Miller sits down with Chris McChesney, co-author of The 4 Disciplines of Execution (4DX). Trying to change the behaviors of the people around you is one of the biggest challenges you’ll ever face. With the 4 Disciplines of Execution, you can rest assured you’re implementing a system that is tested and proven. Once everyone is moving together in one direction, you and your team will no longer be tending to urgent matters only. Instead, you’ll be achieving goals and moving the company forward in exciting ways.
|Oct 23, 2017|
#66: Nancy Duarte—How to Crush that Upcoming Presentation
If you have an important, high-stakes presentation that needs to move people en masse in a given direction, Nancy Duarte is the person you’d call.
She’s written, visualized, and helped people deliver some of the world’s greatest talks. Her Guide to Persuasive Presentations is the best-selling Harvard Business Review guide ever. And if you haven’t seen Nancy’s TED talk — where she lays Martin Luther King’s I Have a Dream speech over Steve Jobs’ Apple iPhone release and shows you how they’re essentially the same talk — then I don’t know where you’ve been in the last six years.
So I can’t tell you enough how honored I am to have Nancy as our guest on this week’s episode of Building a StoryBrand podcast. Nancy gives you the tools you need to make your presentation resonate. She’s going to show you how to carefully examine and craft seven different sections of your presentation before stepping up on stage.
|Oct 16, 2017|
#65: Donald Miller—The Framework That Makes Marketing Easy
This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble!
That said, if you don’t want to order it because reading hurts your brain, there’s a distant, distant second option I recommend. And that’s to listen to this week’s podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It’s like the audiobook but with a laugh track!
The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task.
To get the best points, though, you’ll have to buy the book to get. I’m no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more.
|Oct 09, 2017|
#64: Al Andrews—10 Things Powerful People Can Do to Not Screw Up Their Lives
Being successful isn’t always what it’s cracked up to be.
I mean, look at the headlines. We can all name a few celebrities who crumbled under the pressure of fame and fortune.
While well-known artists may deal with the problems of success on an amplified level, most successful leaders have similar struggles and are in danger of the same downfalls.
That’s why I’m so excited about this week’s episode on the Building a StoryBrand podcast. I sit down with Al Andrews, the founder and executive director of Porter’s Call, a service that counsels and supports recording artists. Al has a client list with names you’d certainly recognize so he’s very familiar with the problems fortune brings. As he shares his wisdom about how he helps his clients stay healthy and grounded, you’ll find help as a leader too.
After listening to this episode, you’ll learn 10 paradigm shifts you need to make as a leader on the road to success.
|Oct 02, 2017|
#63: Ray Edwards—8 Magic Phrases That Will Make You Money
If you’ve ever tried to write sales copy for your product, then you’ve probably felt the intimidation of the blank page.
Worse, when you’ve finally beat the blank page blues, your copy doesn’t deliver the results you wanted. Your words fail to persuade your customers.
That’s why I’m thrilled to sit down with Ray Edwards on the Building a StoryBrand podcast. As the author of How to Write Copy That Sells, Ray’s going to reveal some magic phrases that will help you write great copy. After listening to this podcast, you’ll no longer be intimidated by the blank page and you’ll find your sales copy is finally doing its job — reaching the people who need your product and making you money.
|Sep 25, 2017|
#62: Chris Guillebeau—How to Launch a Side Hustle That Will Make You a Profit in a Month
Ever thought about quitting your job to start a business of your own?
Not everyone is ready to risk a secure job to launch a new enterprise. Some people really like their day job. And for many, a regular paycheck is a blessing.
That’s why I’m honored to have Chris Guillebeau joining us on the Building a StoryBrand podcast. He’s the author of Side Hustle: From Idea to Income in 27 Days and he’s going to show us how to quickly and easily create an additional stream of income without giving up the security of a full-time job.
Whatever your reason for starting a side hustle, listen to this podcast to learn the simple process it takes to make it happen. Chris blazes a clear path to help you earn extra income fast.
|Sep 18, 2017|
#61: Blake Mycoskie—The 3 Most Important Hires You Need to Make to Grow Your Business
If you had a chance to sit down with a world-renowned businessman, what would you ask?
As an entrepreneur, you’d likely want him to go back to the point where you are and find out what crucial decisions he made to help his business go big.
Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, is one of the top young businessmen in the world and perhaps the most visionary entrepreneur in forming social-minded businesses and consumers.
On the podcast this week, I sit down with Blake to talk about his entrepreneurial journey. Blake shares a fascinating story of how he became a fashion mogul by giving shoes away through his One for One model, and he gives some powerful advice regarding you as an entrepreneur. During the interview, I hone in on the three critical hires he made to scale up his business during the embryonic stage of TOMS.
|Sep 11, 2017|
#60: Chase Reeves—4 Steps That Will Make You a Successful Entrepreneur
Do you feel like your job isn’t what you should be doing? Perhaps you have a side hustle that you wish could be your main hustle? Or you have an entrepreneurial itch that just won’t go away?
If so, you’d probably like some help in making your business dreams a reality. Someone who can guide your through the journey from beginning to end.
That’s why I’m happy to have Chase Reeves joining us on the Building a StoryBrand podcast. He’s a co-founder of Fizzle and their mission is to help you earn a living independently doing something you care about. In this episode, he outlines four steps to start you down the right path.
Follow these simple steps and you’ll discover there’s wonderful wisdom in them. They will spark your business dreams to life and make your entrepreneurial journey a success.
|Sep 04, 2017|
#59: Robert Sutton—How To Deal With People Who Treat You Like Dirt
Many of our favorite movies and TV shows portray jerks at work. From droning Lumbergh in Office Space, clueless Michael in The Office, to sleazy Mr. Hart in 9 to 5, we find these characters so funny because they’re true.
It isn’t funny, however, actually working with these jerks. According to a recent study, 75% of workers deal with bullies in the workplace. This has a huge effect on the economy, your workplace, and your health.
So, what can you do?
Robert Sutton sets out to answer that question in his new book, The A--hole Survival Guide (his book just says the word). His strategies will provide relief to anyone who feels pushed around by a jerk. You can avoid them, outwit them, disarm them, send them packing, and develop protective psychological armor. Finally, at the end of this post, you can see if you might be adding to the jerk population.
Nobody wants to lose life hours to a bully. Listen to this episode of the Building a StoryBrand podcast. You’ll preserve your sanity and have a plan of action to deal with that jerk at the office.
|Aug 28, 2017|
#58: Craig Ross—Teams That Do Big Things Take These 7 Steps
Do you and your team members suffer from DSD — Distracted, Stressed, and Disconnected?
Sure, you believe in what your team is doing. And you believe in the people on your team. But it feels like no matter how hard you all work, the results keep eluding you.
Worse, you go home exhausted and give your family the only thing you’ve got … leftovers. You’d love to find a way to turn your team around, but how?
On the podcast this week, Donald Miller interviews Craig Ross, one of the authors of Do Big Things: The Simple Steps Teams Can Take to Mobilize Hearts and Minds, and Make an Epic Impact.
Craig is wanting teams to get big results without losing their souls. He’ll take you through 7 essential steps teams must execute to do extraordinary things while making DSD a thing of the past. When your team has heart, you’ll not only get the job done, you’ll become legendary within your company and your family.
|Aug 21, 2017|
#57: Anthony Iannarino—Energize Your Sales Abilities With These 7 Expert Tips
Are you in a sales slump? What if I told you the reason for your lagging sales isn’t the fluctuating market. Neither is it your product or company. It’s not even the competition. Top sellers across various industries and companies prove that sales performance isn’t situational.
The key to sales success is you.
This is good news because you can start making money right away with some key adjustments to how you sell. By learning the behaviors, attitudes and a few vital skills of the aces in the industry, your revenue stream will skyrocket.
Sales expert Anthony Iannarino joins Donald Miller this week on the Building a StoryBrand podcast. As author of The Only Sales Guide You’ll Ever Need, Anthony is going to reveal the secrets of star salespeople who consistently outperform their peers.
If you’re tired of wasting time at the office and are ready to become a true sales pro, listen to this episode and take your sales abilities to the next level.
|Aug 14, 2017|
#56: David Covey and Stephan Mardyks—7 Traps That Can Tank Your Success (And How to Avoid Them)
Running a company can sometimes feel like a treacherous journey.
A bad financial decision will cost you a ton of money. If you don’t give enough attention to your relationships, you might lose your family. And a lack of focus sucks away precious time.
It’d be so much simpler if you had a map to guide you through it. Some sort of blueprint to show you where you might fall so you can avoid the hassle of trying to dig your way out.
That’s why I’m thrilled about this episode of the Building a StoryBrand podcast with David Covey and Stephan Mardyks, co-authors of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success. In this episode, they highlight the major traps business leaders slip into and show you how to steer clear of them.
Listen now so you can avoid these common pitfalls and save time, money and your relationships.
|Aug 07, 2017|
#55: Seth Godin—5 Huge Paradigm Shifts that Will Change the Way You Do Marketing
This week, we’re honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world.
And in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out. It’s deep and it’s well-reasoned. And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them.
In this conversation, Donald Miller and Seth Godin cover a lot of ground, including:
*How to ship your projects quickly without sacrificing quality
At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we’ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now!
|Jul 31, 2017|
#54: The Best of 2017 (So Far), Part 2
If you want to grow your business, of course you’ve got to get the everyday stuff right: product quality, customer satisfaction, marketing, personnel, logistics, etc.
But there’s more to success than those elements. To see the right kind of growth in our business, we also need to focus on our personal growth.
That’s why this week’s episode is designed to give you a moment of reflection this summer. In our second of two podcasts featuring The Best of 2017 (So Far), we’ve compiled the most powerful advice from our podcast guests for staying balanced and healthy while your business grows.
This week, listen to Part 2 of The Best of 2017 (So Far) as we highlight 5 key ways you can move forward professionally while staying balanced personally.
|Jul 24, 2017|
#53: The Best of 2017 (So Far), Part 1
For these next two episodes, we’ve selected several excellent clips for you to revisit or catch up on what you may have missed. Summer is a time for recreation, rest and reflection. Because we’ve covered so much great content, we wanted to take some time to think back on what we’ve learned. Whether you’re on a vacation or staycation, mull over the highlights of what we’ve covered in 2017 and evaluate whether you’ve incorporated them into your business and your life.
Some principles are so essential, they need repetition and time to sink in. This is our way of making space for that to happen. Listen to this week’s episode as we recap the most important ideas from 5 of our most popular interviews.
|Jul 17, 2017|
#52: David Horsager—The 8 Pillars of Trust that Will Make or Break Your Business
Why does trust matter so much in business?
In this episode of the Building a StoryBrand podcast, we’re going to show you how to build trust in your company. Donald Miller interviews David Horsager, leadership speaker and author of The Trust Edge. David tells us that loss of trust costs us a lot, bringing skepticism, frustration, low productivity, lost sales, and turnover into our business.
Trust affects a leader’s impact and the company’s bottom line more than any other single thing. The good news is you can earn trust over time by building and maintaining these eight key pillars. Listen to this episode, learn how to form a trusting relationship with your team and your customers, and watch your bottom line increase.
|Jul 10, 2017|
#51: Molly Fletcher—6 Strategies that Will Help You Run Your Business Fearlessly
What do elite athletes have that business leaders need? A fearless mindset. In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Molly Fletcher, a former sports agent who has taken what she’s learned from leaders in the world of sports to leaders in the workplace. Representing elite athletes during their sports careers has given Molly an insider view of what drives them to surpass the rest. She reveals that the best-of-the-best athletes have a fearless mindset. Listen to this episode and put some of these same fundamental habits to work for you in your business so you can achieve your maximum potential.
|Jul 03, 2017|
#50: Ken Blanchard and Claire Diaz-Ortiz—How to Create a Mutually Beneficial Mentoring Relationship
How did you get to where you are now in your business?
I’m sure you could list a lot of factors. But every successful business leader will always point to specific people in their lives who mentored them along the way.
Books and classes are powerful, but nothing can replace actual people stepping into your life to guide you.
In this episode of the Building a StoryBrand podcast, Ken Blanchard and Claire Diaz-Ortiz join Donald Miller to talk about mentorship. They share a process for mentoring that will help you begin a strong mentoring relationship, whether you need a mentor or want to become one.
The six elements they outline in their process (forming the acronym MENTOR) will show you how to begin a mentoring relationship that could make all the difference in another person’s life -- and in your own.
|Jun 26, 2017|
#49: Francis Jones—Are You Making These 8 Beginner Email Marketing Mistakes?
If you haven’t gotten serious about email marketing, it’s time.
In this episode of the Building a StoryBrand podcast, we’re going to take away the confusion behind getting started with email marketing. Donald Miller sits down with Francis Jones of Infusionsoft. Francis shares eight common email mistakes he sees beginners make when they start email marketing -- plus what to do instead. Listen to this episode and schedule an hour of time to implement even one of these ideas, and you’ll make a dramatic impact on your business.
|Jun 19, 2017|
#48: Caitlin Crosby—3 Powerful Lessons for Aspiring Social Entrepreneurs
Imagine you see a homeless couple on the side of the road holding a sign that says “Ugly, Broke, and Hungry.”
You stop to hear their story and take them out to dinner.
And before the last course is served, you’ve invited them to be your business partners.
That’s the story of Caitlin Crosby, the founder and creative visionary behind the company The Giving Keys and this week’s guest on the Building a StoryBrand podcast.
The Giving Keys employs people who are trying to transition out of homelessness to engrave keys with different inspiring words. You buy a key and wear it for awhile, and then you look for a chance to pass it on and pay it forward to somebody you feel needs the message on that key more than you do.
Caitlin’s story is remarkable for so many reasons, not the least of which is that she never set out to be a social entrepreneur. If you’re a creative person running a business or believe in the power of entrepreneurship to make a difference in the causes we care about, don’t miss this inspiring interview.
|Jun 12, 2017|
#47: Chris Anderson—6 Ways To Make Your Next Speech Absolutely Unforgettable
Go on, admit it. If you’re a business leader, you’ve stayed up late binge-watching -- no, not Game of Thrones -- but TED talks.
And it’s totally understandable. TED talks take complex topics and present them in a way that everybody understands. There’s something about making things clear, regardless of what you're talking about, that the human mind engages. That’s the magic of TED.
This week on the Building a StoryBrand podcast, Donald Miller sits down with Chris Anderson, the CEO of TED. Chris shares six principles that make a TED talk successful. If you need to communicate any big idea to a large group of people, whether it’s in a speech or a board meeting or a lecture, you’re going to find his advice invaluable.
|Jun 05, 2017|
#46: Luke Laird—An Inspiring Look at a Hit Songwriter’s Creative Process
Can you be both a disciplined, focused business leader and a deeply creative person?
For us here at StoryBrand, the answer is a resounding yes. In fact, the worlds of creatives and business leaders overlap more than we might assume.
If you’re leading a business, you need to embrace your creativity. When you do, you’ll unlock levels of innovation and inspiration in your work that will give you a competitive advantage. And anyone who does creative work needs to focus and master their industry so their work gets the attention it deserves.
To help us as business leaders understand the creative process better, Donald Miller invited Luke Laird to join this episode of the Building a StoryBrand podcast. He’s a Grammy-award-winning producer and songwriter who’s penned 23 number-one hits for major country artists like Carrie Underwood, Blake Shelton, Eric Church, and Tim McGraw.
Whether you’re a business leader trying to embrace your creativity or an aspiring artist trying to make it, here are three takeaways from Luke Laird about the creative process. He also brought his guitar along to showcase some of his work, so make sure you give this episode a listen!
|May 29, 2017|
#45: Auntie Anne Beiler—4 Ingredients You Need to Grow a Successful, Purpose-Filled Business
If you’ve ever smelled that warm and buttery smell in the mall, and minutes later, had an Auntie Anne’s pretzel in your hand, you’re not alone.
Auntie Anne’s has 2,000 locations in 26 countries. They’ve made 1.8 billion pretzels -- enough to go around the Earth 50 times. And their success is about a lot more than just that amazing smell.
Auntie Anne’s founder, Anne Beiler, is an incredible leader with a unique backstory. She joins Donald Miller on this episode of the Building a StoryBrand podcast to share the lessons she’s learned growing this company. Her story will inspire you in so many ways, especially if you’re passionate about personal growth and building a company with a greater purpose.
For a blog post summary of the episode with practical takeaways, visit http://buildingastorybrand.com/45
|May 22, 2017|
#44: Ernie Johnson—3 Life Lessons That Will Inspire You to Slow Down and Live Differently
Is it possible to live a life of service and sacrifice even while pursuing a career that matters deeply?
When you look at the life of sportscasting legend Ernie Johnson, Jr., you can’t help but say yes.
On this episode of the Building a StoryBrand podcast, Donald Miller sits down with Ernie Johnson. They share a heartfelt conversation about leading a life of significance and making room to help others, even while we pursue our careers.
Don’t miss this inspiring episode. The life lessons here are rich and hard and absolutely worth your time.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/44 to help you apply what you learned in the interview to your life and business.
|May 15, 2017|
#43: David McKeown—How to Predict Whether or Not Your Business Will Succeed
What if there were a roadmap that showed you all the major milestones your business was going to hit as it grows? Wouldn’t it be great to know what’s coming next and how to navigate well?
That framework exists, and we’re going to explore it in depth on this week’s episode of the Building a StoryBrand podcast. Donald Miller sits down with David McKeown of PredictableSuccess.com. He and his father Les have developed this framework over decades, and they’ve seen it prove out in countless companies, regardless of their size or industry.
When you understand these seven stages, you’ll understand how to strike a perfect balance between innovation and processes. And when that happens, the success of your business becomes a lot more predictable.
Listen now and take the guesswork out of growing your small business.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/43 to help you apply what you learned in the interview to your business.
|May 08, 2017|
#42: Ian Cron—Can the Enneagram Make You a More Effective Leader?
The better we understand people, the better leaders we’ll be.
And one of the best tools for understanding yourself and those around you is the Enneagram.
If you haven’t encountered it before, the Enneagram is simply an ancient personality framework. There are nine core types, and we tend to gravitate toward one of them in our youth as a way of coping with the world.
This week on the Building a StoryBrand podcast, Donald Miller talks with Enneagram expert Ian Cron about how to use this powerful framework to make both yourself and your business healthier.
They unpack each of nine personality types and then discuss how understanding the Enneagram can help you become a stronger, more empathetic leader.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/42 to help you apply what you learned in the interview to your business.
|May 01, 2017|
#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller
What’s the most powerful tool in the world for captivating the human brain?
As business leaders, sometimes we struggle to keep our audience’s attention for a few seconds. But storytellers have figured out how to keep an audience’s attention for hours. If we want to captivate our customers, we need to understand the art of storytelling.
So today on the Building a StoryBrand podcast, Donald Miller talks with Allan Heinberg, one of the world’s most accomplished storytellers. He’s written for Grey’s Anatomy and Sex and the City and is currently the showrunner for Shonda Rhimes’ show The Catch.
In this episode, you’ll find a wealth of wisdom for how to captivate your audience of prospective customers. (There’s also a fair amount of geeking out about character development and the creative process!)
PLUS! Don’t miss the BONUS SEGMENT with musician Drew Holcomb. Drew stopped by our office to talk about the business of music and to play a couple of songs for us. Listen now!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/41 to help you apply what you learned in the interview to your business.
|Apr 24, 2017|
#40: Juliet Funt—The Brutal Cost of Overload and How to Reclaim the Rest You Need
Most of us business leaders are glued to our phones. Work can feel all-consuming. We end each day fatigued and overloaded, and everything suffers as a result.
But life isn't supposed to look like this. We need what Juliet Funt calls “white space” -- strategic rests and pauses between our busy-ness.
This week, Juliet joins Donald Miller on the Building a Story Brand podcast, and she helps us understand the importance of these pauses for our work, the four big reasons we struggle with it, and what we can do to reclaim our rest and thoughtfulness.
This is an inspiring conversation, and the wisdom Juliet shares has the potential to give us better quality of work at the office and better presence with our loved ones at home. Don’t miss it!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/40 to help you apply what you learned in the interview to your business.
|Apr 17, 2017|
#39: Chris Zook—How to Turbocharge Your Company’s Growth with "The Founder’s Mentality"
Why do some companies stay young, agile, and competitive, while others get bogged down and decline?
That’s the big question that this week's guest, Chris Zook, set out to answer. After years of research, he and his team at Bain Insights found three key elements that showed up in successful companies, and they called them “The Founder’s Mentality.” On this episode, Donald Miller sits down with Chris to understand how these three elements make a company healthy on the inside and create more profit and more impact on the world.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/39 to help you apply what you learned in the interview to your business.
|Apr 10, 2017|
#38: Lee Cockerell—5 Lessons from a Disney Exec to Help You Develop Amazing People Skills
Why do leaders fail?
It’s not because they don’t know what they’re doing. It’s usually because they’ve failed to listen to and develop their staff. They’ve failed to respect and communicate well with them. Basically, they’ve failed at people skills.
To help us master the fine art of people skills, Lee Cockerell, the former Executive VP of Operations for Disney, joins Donald Miller on this episode of the Building a Story Brand podcast.
Lee built his sterling career by focusing on people, and in this conversation, he shares five major takeaways we can all use to help our teams grow -- and see our businesses grow as a result.
***PLUS! A BONUS SEGMENT*** Just in time for the Masters tournament this week, Donald talks with professional golfer Ryan Moore about what it’s like to play the Masters and what makes its unique brand of tradition and excellence so special. Don’t miss it!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/38 to help you apply what you learned in the interview to your business.
|Apr 03, 2017|
#37: Mel Robbins—Hack Your Motivation and Accomplish More With This Surprisingly Simple Strategy
Motivation is overrated. If you want to accomplish the things that will grow your life and your business, you can’t rely on it.
And today’s guest on the Building a Story Brand podcast, Mel Robbins, is with me on this notion that motivation isn’t the key to success. More than that, she’s discovered a simple mental strategy we can use to bypass motivation in order to make wise decisions that grow our businesses, make healthful decisions, and strengthen our relationships. It’s incredibly simple and intuitive, as you’ll see, and it has the power to dramatically impact your life.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/37
|Mar 27, 2017|
#36: Daniel Tardy—Nine Strategies That Will Make Your Meetings More Productive
Why are most meetings so awful?
A lot of us leave every meeting feeling like we’ve wasted our time and gotten nowhere on a problem -- only to get back to our desks farther behind on our “real jobs.”
But with a little intention, we can make meetings not just productive, but also energizing and fun.
On this episode of the Building a Story Brand podcast, Donald Miller sits down with Daniel Tardy the SVP of EntreLeadership, Dave Ramsey’s business coaching division. They walk through nine strategies we can use that will make our meetings more productive and more fun. With this advice, you can lead dynamic meetings that bring out the best in your team and actually move the needle for your business.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/36
|Mar 20, 2017|
#35: Elon Musk’s Biographer, Ashlee Vance—What Can Everyday Entrepreneurs Learn from the Life of Elon Musk?
There’s nobody like Elon Musk.
As the founder and CEO of both SpaceX and Tesla (among other ventures), he is arguably the world’s most visionary entrepreneur.
And on the podcast this week, Donald Miller interviews Ashlee Vance, the man who wrote Musk’s definitive (and bestselling) biography.
As entrepreneurs ourselves, what can we learn from a pioneering leader like Elon Musk?
Listen to this interview for an inside look at Musk’s life and discover the big takeaways we can use to build our businesses, even if we’re NOT building rockets.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/35
|Mar 13, 2017|
#34: Stephen Mansfield—10 Warning Signs of a Leadership Crash (and How to Fix Them)
Why do leaders crash and burn, taking their companies and families down with them? Is it the inevitable result of pressure or a character flaw? Or can it all be prevented?
In this episode of the Building a Story Brand podcast, Donald Miller sits down with leadership expert Stephen Mansfield to talk about the 10 warning signs of a leadership crash -- and how to fix them.
The list will surprise you. Listen today and discover how to protect yourself from a leadership crash.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/34
|Mar 06, 2017|
#33: Carrie Green—6 Steps That Will Make You a Better Entrepreneur
If you’re trying to start and grow a business, you know it’s not an easy road. Rewarding, yes. Eventful, yes. But easy? Not at all.
But like any journey, you’re better off if you’ve equipped yourself properly for it.
And that’s why I am so honored to have Carrie Green joining us on the Building a Story Brand podcast. She’s the founder of the wildly successful Female Entrepreneur Association, and in this episode she shares six steps entrepreneurs can follow to grow their businesses.
Wherever you are in your entrepreneurial journey, listen now so you can take the next right step for your company.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/33
|Feb 27, 2017|
#32: Greg McKeown—How to Live and Work with Radical Clarity
According to Greg McKeown, the author of Essentialism, most of us have been living under the assumption that we can have it all -- we just have to cram it all into our lives.
As a result, we end up busy (not necessarily productive) and stretched too thin at work and at home. We’re chained to our smartphones, hopping from disjointed task to disjointed task, not really focused on (or even clear about) what we want.
Essentialism changes all that. It helps us tune out all the unimportant things vying for our attention so we can discover and pursue a very small number of things of lasting value.
Nobody wants to fritter away their lives on their smart phones. Listen to this episode of the Building a Story Brand podcast with Donald Miller and special guest Greg McKeown, and you’ll be inspired to live a life rich with clarity and meaning.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/32
|Feb 20, 2017|
#31: Mike Pacchione—8 Expert Tips That Will Make Your Next Speech Unforgettable
For business leaders, public speaking skills are critical. Whether you’re delivering a major keynote or simply leading a staff meeting, you’ve got to be able to engage your audience and communicate powerfully.
That’s why public speaking expert Mike Pacchione is joining Donald Miller this week on the Building a Story Brand podcast.
As a part of the communications consulting firm Duarte, Mike gives 70 speeches a year -- all on the topic of public speaking. He is the talker about talking. And he’s going to teach us to talk.
Mike shares the expert tactics that separate casual public speakers who just get by from pros who stand out. Whether you’re a dread-filled newbie or a seasoned pro, give this a listen and take your public speaking skills to the next level.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/31
|Feb 13, 2017|
#30: Lee LeFever—Why You’re Confusing Your Customers and How to Fix It
As business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers’ perspective.
As a result, we talk over our potential customers’ heads in our communication and marketing. Feeling confused, they take their business to another company -- not necessarily a better one, but one they understand.
But when we learn how to communicate clearly, we stop confusing our customers and start connecting with them. On this episode of the Building a Story Brand podcast, Donald Miller sits down with Lee LeFever, the master of the explainer video, to share four practical strategies we can use to speak clearly, engage our customers, and grow our businesses.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/30
|Feb 06, 2017|
#29: Chalene Johnson—How to Effectively Scale Your Business Without Losing Your Mind
We’re passionate about growing our businesses, aren’t we? But that doesn’t mean it’s easy. In fact, the path of scaling a company is lined with landmines and pitfalls, both personal and professional.
This week on the Building a Story Brand podcast, Donald Miller talks with massively successful entrepreneur Chalene Johnson about the five things we can do this year to dramatically scale our businesses without losing our minds.
If you want to grow your business the right way, without compromising your personal life or values, don’t miss this episode!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/29
|Jan 30, 2017|
#28: Rachel Cruze—7 Smart Habits That Will Transform Your Personal Finances
As a business leader, you’d never start a year without a working budget or a sense of your profit margin, would you?
But most of us don’t have the same kind of awareness and discipline when it comes to our personal finances.
That’s why we’ve got Rachel Cruze joining Donald Miller for this week’s episode of the Building a Story Brand podcast. She is a personal finance expert and bestselling author. And as the daughter of Dave and Sharon Ramsey, her heart for the topic runs deep.
Listen now to discover the seven habits you can develop in your personal finances to build wealth, give back, and have peace of mind about your money.
Download the worksheet that goes along with this episode at http://buildingastorybrand.com/28
|Jan 23, 2017|
#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)
If you’re good at marketing, you know how to make people understand what you offer. But if you’re good at branding, you know how to make people feel a certain way about it.
When you master this, you can create exponential value for your business. (For example, branding is what allowed Starbucks to sell a 50-cent cup of coffee for $4.)
This week on the Building a Story Brand podcast, Donald Miller talks with advertising legend Don Schneider about the art of branding. He’s the creative force behind ads for marquee brands like Pepsi, GE, and HBO. But as you’ll see in this episode, what he’s discovered about branding and human behavior applies no matter your budget.
Listen now and discover the secrets of branding that can have an exponential impact on your bottom line.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/27
|Jan 16, 2017|
#26: John Lowry—5 Strategies That Will Make You a Strong Negotiator
A lot of us believe that killer negotiators are born, not made. But that’s not true. When you know a few key strategies, you can become a great negotiator and land great outcomes for your business. Best of all, you can do it while treating others with respect.
In this episode of the Building a Story Brand podcast, Donald Miller sits down with negotiation coach and expert John Lowry. John walks us through five techniques to improve our negotiation skills so we can strike better deals, increase our revenue, and grow our companies.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/26
|Jan 09, 2017|
#25: StoryBrand Productivity Schedule
Welcome to 2017! If you’re wondering how to make this year more productive and meaningful, try the 30-day process we walk you through in this week's episode. This system won’t take you more than a few minutes each day, but it will unlock new levels of energy and focus you didn’t know you had.
Listen now and discover how to develop new habits, become more productive, overcome procrastination, and complete the major projects that will move the needle for your business this year.
|Jan 02, 2017|
#24: The Best of 2016
Get our best wisdom from 2016, compressed into a single episode! As we close out the year, we’ve selected clips from 10 conversations we’ve had on the podcast and highlighted our biggest takeaways from them.
If you’re traveling over the holidays, this is a great way to find helpful episodes you may have missed or revisit your favorites for fresh insights.
Thanks to everyone for listening this year. We’ve learned a ton from our guests, and we hope we’ve helped you clarify your messaging and grow your business!
|Dec 26, 2016|
#23: David Kinnaman—10 Expert Tips to Strengthen Your Business with Surveys
As good as your gut may be about your customers, there are some aspects of your business that are too important to guess at.
That’s why I’m thrilled to have David Kinnaman joining us on this episode of the Building a Story Brand podcast.
He’s the owner of The Barna Group, a market research firm that’s helped thousands of companies better understand their customers through survey data.
He’s got 10 excellent tips for sending surveys to our customers. These will help you listen better, pinpoint opportunities for growth, and make better products and services.
Listen to this episode, send a survey in the coming weeks, and I know you’ll have a stronger, more successful business to show for it.
|Dec 19, 2016|
#22: Nigel Green—3 Reasons Why You Should Fire Yourself This Week (Really)
2017 is right around the corner. How can you set yourself up for a great year in your job?
What if I said you should fire yourself?
It sounds crazy, but it’s exactly what our CEO, Nigel Green, does every year. It gives him the perspective and energy he needs to embrace whatever challenges the new year brings.
In this week's episode of the Building a Story Brand podcast, we share exactly how you can do this process yourself and why it works. It sounds super critical at first, but it’s actually a positive way to ensure you’re growing in your job and serving your company well.
Listen now and I know you’ll be inspired to close out your year well and start 2017 with a healthy perspective. (We’ve even got a free downloadable PDF that will walk you through the process!)
|Dec 12, 2016|
#21: Amy Porterfield—4 Foolproof Ways to Improve Your Digital Marketing
If you’re trying to run and grow a business, you know you’re going to need smart marketing tactics to get you to the next level of success.
The trouble is, there is SO MUCH information out there. And not all of it can be trusted to actually work for you.
So I’m thrilled to have Amy Porterfield joining me on the Building a Story Brand podcast this week. She’s an actual expert on all things digital marketing, and she has four ways you can dramatically improve your online marketing strategy, no matter what level you’re at today. Give it a listen!
|Dec 05, 2016|
#20: Miles Adcox—6 Characteristics that Will Make You an Emotionally Strong Leader
Can we be real with each other? Leading a business packs a big emotional punch. The stress of the day-to-day. The immense pressure to succeed. The isolation at the top. The strangeness of managing an image.
It’s a heavy burden to carry around -- and it takes a toll on us.
That’s why it’s critical to care for your inner life and develop your emotional intelligence. If you do, you can forge a great home life and company culture. If you don’t, you can destroy it all.
I’m thrilled to have Miles Adcox joining me for this week's episode of the Building a Story Brand podcast. He’s the CEO of the therapeutic retreat center Onsite, and he’s been helping leaders with this unique burden for over a decade.
Miles has a six-part guiding framework that can help you create and sustain emotional fitness as a leader. It will change your company culture -- but more importantly, it will change people’s lives, including your own.
We talk a lot at StoryBrand about growing your business, but you can’t do that without growing yourself, too. Start with this week's podcast!
|Nov 28, 2016|
#19: Nicole Walters—4 Surprising Ways Entrepreneurs Can Get Better at Selling
Entrepreneurs, listen up. If you want to bust through that revenue plateau, you’ve got to get good at selling -- even if you don’t think of yourself as a salesperson.
We’re pleased to have Nicole Walters of The Monetized Life joining us on this episode of the Building a Story Brand podcast. She quit her job as a top-selling corporate exec and built a million-dollar lifestyle business in a year. (Whoa.)
Listen and discover four surprising strategies that we as entrepreneurs can use to dramatically improve the way we approach selling.
If you’re ready to take a more disciplined, intentional approach to sales and finally move the needle for your business, don’t miss this episode!
|Nov 21, 2016|
#18: Jon Gordon—4 Inspiring Principles to Develop More Grit
As business leaders, we throw the word “grit” around a lot.
It’s hard work, resilience, and toughness all rolled into one.
But where does grit come from? And how can we tap into it to improve our companies and our lives?
In this episode of the Building a Story Brand podcast, I sat down with Jon Gordon to talk about it. He shared four principles with me to help us develop more grit.
And this guy knows his stuff. His principles of motivation and success have been tested and proven by pro sports teams and Fortune 500 companies. I really want him to go help out my Seahawks, but I digress.
Give this episode a listen today. I know you’re going to discover something about yourself that’ll make you and your business more successful.
|Nov 14, 2016|
#17: Ryan Deiss—4 Simple Ways to Make Your Marketing More Persuasive
What do you offer your customers?
Sure, you’ve got a product or service.
But really, you offer your customers some kind of transformation. And when you fully understand this “before” and “after” journey of your customers, you can reach them on a whole new level.
In this episode of the Building a Story Brand podcast, we learn exactly how to map out our customers’ transformation. Donald Miller talks with Ryan Deiss, the mastermind behind Digital Marketer, to talk about a simple four-part process you can do in an afternoon to make your marketing exponentially more persuasive.
|Nov 07, 2016|
#16: Rory Vaden—5 Revolutionary Strategies That Will Maximize Your Time
Did you wake up this morning and ask, “What am I going to get done today?”
Or did you say, "How can I use my time today in a way that makes tomorrow better?"
If we really want to accomplish our big goals while keeping our priorities straight, we need to be asking the second question -- and working toward it every day.
This week on the Building a Story Brand podcast, Donald Miller sits down with Rory Vaden, the NYT bestselling author and cofounder of Southwestern Consulting, to talk about the five strategies we can use to make smarter decisions with our time.
Spoiler alert: these aren’t technology tools and hacks. These are revolutionary ways of thinking that will help you transform your productivity from the inside out.
|Oct 31, 2016|
#15: Christy Wright—5 Ways Entrepreneurial Women Can Thrive and Win Big
Starting a business comes with plenty of challenges. And women face a unique set of them as they become entrepreneurs.
To help, Donald Miller sat down with Christy Wright, founder of Business Boutique. And we’re kicking off the third season of the Building a Story Brand podcast by discussing 5 game-changing insights for entrepreneurial women.
Christy sees the most common struggles women face in business. And she’s helped guide the success of thousands of female entrepreneurs through her wildly popular seminars. In this podcast, she shares five powerful insights women can use to develop as entrepreneurs.
If you’re dreaming about starting a business, trying to get one off the ground, or building an empire, don’t miss this episode.
|Oct 24, 2016|
#14: Jeff Walker—Secrets of a Successful Product Launch
You can launch a product online with hope. Or you can launch it with a plan.
In the Season 2 finale of the Building a Story Brand podcast, Donald Miller talks with Jeff Walker, digital marketing pioneer and creator of the wildly successful Product Launch Formula. Jeff shows us how to make our marketing more successful by treating it like a can't-miss event. Listen in and discover the strategies that have earned Jeff's students an estimated 400 million dollars and counting. If you're starting a business or struggling to make sales online, don't miss this episode!
|Aug 22, 2016|
#13: Brian Clark—How to Win Big With Content Marketing
Would you propose on a first date?
Of course not, but that's how many businesses approach marketing. You get a lead and immediately start asking for the sale.
In this episode of Building a Story Brand, Donald Miller talks with Brian Clark of Copyblogger about a better way to approach sales — with a strong content marketing strategy.
He'll show you exactly how to understand your customer, forge a relationship, and build trust — all by sharing your expertise for free.
Best of all? We get into the specifics of how to transform that trust into sales over time.
If you know it's time to start or improve your content marketing, but you're not sure what to do next, this episode will take all the mystery out of it so you can build a stronger business with content marketing.
|Aug 15, 2016|
#12: Ben Crane—5 Habits of People Who Win Big (Even Under Pressure)
If we approached our jobs the way professional golfers approach theirs, we'd all be millionaires.
Meet Ben Crane, a PGA Tour golf pro consistently ranked among the world's best. Behind every stroke, he's packed countless hours of discipline, planning, intention, and sheer grit. When the pressure is on, he knows how to deliver.
Thing is, the five habits Ben employs to excel at golf don't only work for golfers. They'll help you win big in any area of your life. Listen and discover how to hit your loftiest goals, whether they're for your business, your health, or your personal life.
|Aug 08, 2016|
#11: Ken Blanchard—How to Cast a Vision So People Listen
We have mantra at StoryBrand: if you confuse, you'll lose.
We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is.
As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there.
In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of The One Minute Manager, to talk about how to lead so people listen.
He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it.
|Aug 01, 2016|
#10: Toi Sweeney—Is Your Professional Wardrobe Hurting Your Business?
Like it or not, we all judge each other by our appearances. What you wear makes an instant impression on your customers. It's up to you to define what that impression is.
In this episode of Building a Story Brand, Donald Miller sits down with Toi Sweeney, an award-winning image and style consultant. She shares the must-have pieces men and women need in their wardrobes to communicate success. You'll discover how to use color, fit, and style — on any budget — so your clothes always work for you, not against you.
With her advice, you can makeover your professional wardrobe in a few hours, feel more confident, and stand out for all the right reasons.
|Jul 25, 2016|
#9: David Salyers—3 Ways to Deliver Value and Delight Your Customers
Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers.
In this episode of Building a Story Brand, you'll discover how to put Chick-fil-A's powerful customer-centric principles to work in your own business. And when you do, you'll have more repeat business, better word of mouth, and lower advertising costs. If you're serious about customer service, don't miss this episode!
|Jul 18, 2016|
#8: Canlis—Secrets of Insanely Good Customer Service
Customer service matters more than ever in our super-connected world. One customer experience for your business — good or bad — may end up influencing thousands of people.
In the Season 2 opener of Building a Story Brand, Donald Miller sits down with Mark and Brian Canlis of the world-famous Canlis restaurant in Seattle, WA. These brothers deliver unforgettable customer experiences night after night, year after year. They share exactly how they put their customers first — through radically unique approaches to hiring, team morale, profit, and more. Listen and get inspired to take your business' customer service to the next level.
|Jul 11, 2016|
#7: Scott Hamilton—How to Show Up, Hit Your Goals, and Win Big
What really drives true success — whether it's on the ice or in the office? In this episode, Donald Miller talks with Scott Hamilton, Olympic gold medal-winning figure skater and humanitarian. They dig into what it takes to accomplish your biggest goals and beat the competition, plus what will derail you along the way. Apply Scott's hard-won wisdom, and you can achieve whatever crazy-big dreams you have for your life or business.
Visit http://buildingastorybrand.com/7 to get an unedited version of the interview with Scott Hamilton, along with a video of Don's website critique.
|Apr 24, 2016|
#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)
Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element most people overlook. Skip it, and watch your sales tank. If you want to dramatically improve your sales letters, email campaigns, pitches, and landing pages, don't miss this episode!
Visit http://buildingastorybrand.com/6 to get an unedited version of the interview with Ray Edwards, along with a video of Don's website critique.
|Apr 18, 2016|
#5: Jonathan Davis—How to Make Your Call to Action Irresistible
As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to uncover the secrets of getting people to take action and respond. Apply these proven strategies to your own marketing, and you'll get more people saying YES when you ask them to buy, inquire, or get involved.
Visit http://buildingastorybrand.com/5 to get an unedited version of the interview with Jonathan Davis, along with a video of Don's website critique.
|Apr 11, 2016|
#4: Claire Diaz-Ortiz—6 Steps to Accomplish More in Less Time
Feel overwhelmed and overworked? Don't miss this game-changing conversation with Donald Miller and Twitter pioneer Claire Diaz-Ortiz. In this episode, you'll discover six steps you can take to achieve more by doing less — starting today. This practical advice will help you simplify your to-do list, recharge, boost your creativity, and grow your business the right way.
Visit http://buildingastorybrand.com/4 to get an unedited version of the interview with Claire Diaz-Ortiz, along with a video of Don's website critique.
|Apr 04, 2016|
#3: Dave Ramsey—How to Be the Guide and Attract More Customers
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations.
Visit http://buildingastorybrand.com/3 to get an unedited version of the interview with Dave Ramsey, along with a video of Don's website critique.
|Mar 28, 2016|
#2: Mike McHargue—Why People Buy: The Powerful Science of Selling
Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts.
Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with a video of Don's website critique.
|Mar 18, 2016|
#1: Michael Hyatt—How to Know What Your Customers Are Thinking
|Mar 11, 2016|