Unthinkable with Jay Acunzo

By Jay Acunzo

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Description

Stories to inspire creative work. Unlike other shows about creativity, we're on a journey to understand one concept: resonance. What does it take to create work so resonant, people take action? Travel the business world as we explore. I'm your host, Jay Acunzo. I'm an author, speaker, and showrunner formerly of Google, HubSpot, and ESPN. Today, I'm on a mission to help people make what matters most to their careers, companies, and communities. Thanks for listening!

Episode Date
The Best Thing to Do Is The Right Thing
00:41:11

For years, the promise of content marketing far exceeded its reality. But more than ever, brands -- even in B2B, the more "boring" cousin to consumer businesses -- are creating content that gives us reason to believe: creativity, community, and capitalism and not only co-exist, but for-profit can be used for-good. 

Today, the story of In the Works, a publication from the software company Help Scout. We go inside the decisions and the strategy of both the company's CEO and the head of content responsible for crafting a brand new publication with a bold mission.

There, we find the true dividing line between brands who do this whole storytelling stuff well ... aaand everyone else.

 

REFER A FRIEND:

Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

INSIDE THIS EPISODE:

***

SUBSCRIBE TO THE NEWSLETTER:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Nov 15, 2022
How to Write and Speak with Greater Impact | One-Shot #19
00:17:36

In this shorter, monologue episode, we learn from storytellers like Kazuo Ishiguro and Ira Glass just what it takes to speak and write in ways that instill the urge to act in others. Why would anyone pick you or stick with you? Why would they refer you to their peers or friends? What makes something truly resonate beyond simply holding your attention?

After all, our jobs as communicators and storytellers isn't to "get in front of" them. It's to ensure they care.

In this episode, you'll learn a simple but powerful technique to speak and write with greater impact.

For a full written version of this episode, read the original story.

REFER A FRIEND

Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Oct 19, 2022
Expect the Unexpected
00:42:40

In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others.

Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work.

Plus, we go inside the projects that Chris says keep coming back to him, even years after he created them. He dissects the process and arrives at some inspiring philosophies about creativity too -- one which can help us all create higher-caliber work.

REFER A FRIEND:

Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

INSIDE THIS EPISODE:

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Oct 05, 2022
How to Tell Gripping Stories About the Seemingly Mundane | One-Shot #18
00:18:46

One-Shots are monologue episodes complementing our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work.

Today, we learn how to tell stories about the seemingly mundane details in our lives.

For a full written version of this episode, read the original story.

REFER A FRIEND

Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Sep 21, 2022
Going Bananas
00:50:24

This story is a surreal, escapist journey into the true story about how the Savannah Bananas became exceptional by being the exception. This minor league baseball team has majorly passionate fans -- with more social media success than some of the biggest teams in the Major Leagues, and a plan to disrupt the MLB itself. 

This story is told through the ever-optimistic, yellow-tux wearing Jesse Cole, the owner of the team.

Not a fan of the sport? No worries. This isn't really a story about baseball. It's a story about our collective desire to make things that matter -- to ourselves, certainly, but to those we serve most especially. 

This is a story about what it means to truly build something that is, in Jesse's words, "fans first" -- and all the weird, wacky, wonderful things that follow.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

IN THIS EPISODE:

Andrew and Pete of ATOMIC: atomic.site // twitter.com/AndrewAndPete

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.com

Connect with Masooma Memon on The Juice or on Twitter.

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Aug 31, 2022
An Ode to the Asterisk | One-Shot #17
00:15:33

One-Shots are complementary episodes to our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work. 

As we continue our exploration, we have to stop to appreciate the tiniest mechanic that enables us to tell stories with the biggest impact.

The more we master open loops, the more gripping our communication becomes -- and the more we inspire action in others. Isn't that our jobs?

REFER A FRIEND

Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.com

Connect with Meisha Bochicchio on The Juice or on Twitter.

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Aug 25, 2022
Working Bravely
00:50:19

In this episode of Unthinkable, the story of two marketers and community leaders, Andrew and Pete, of the brand ... Andrew and Pete! 

They were heading down that now-familiar creator path of digital fame and fortune -- the speaking, the books, the followers -- when they decided to leave that behind. Instead, they've been helping OTHERS conquer fears and make leaps in their small businesses. 

So often, what we need to see greater results in our business isn't an improvement in productivity. It's not about just working harder, or even working smarter. Instead, often, it's about conquering fear.  

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

IN THIS EPISODE:

Andrew and Pete of ATOMIC: atomic.site // twitter.com/AndrewAndPete

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.com

Connect with Masooma Memon on The Juice or on Twitter.

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Aug 09, 2022
Special Episode: Jay on 2 Pages with MBS
00:49:25

Which books have shaped minds & changed lives? 2 Pages with MBS is described as a show where "brilliant people read the best two pages of a favorite book … a book that’s shaped them and changed them. Listen as authors, leaders, activists, academics, entrepreneurs, change agents and celebrities dig into the ideas that matter the most."

This is the episode featuring Jay, only lightly edited to replace the intro and outro.

It's unlike any other appearance you'll hear. 

Enjoy!

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

MORE FROM THIS EPISODE:

Michael Bungay Stainer: Personal site | Twitter | IG

Find and listen to 2 Pages wherever you get your podcasts: mbs.works/2-pages-podcast

***

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.com

Connect with Sara Pion on The Juice or on Twitter.

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Jul 22, 2022
10 Questions to Ask Creative People | One-Shot #16
00:23:11

In this One-Shot, a list of better questions to ask others to learn from them (whether you want to hire them or publish their thinking) than the typical conventional wisdom provides us. Interviews are too important to drift through them, unhinging our brains in favor of the basic questions that yield basic answers. We need to dig deeper.

We also talk about how to create an inviting, comfortable space for others to share more personally, as well as suggestions for unpacking responses to really assess what they're saying truthfully. 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.com

Connect with Katelyn Bourgoin on The Juice or on Twitter.

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Jul 13, 2022
MINI-Series: Sound Design with James T. Green
00:56:11

In the fourth and final MINI-Series episode, we learn from sound designer, artist, and brilliant documentarian James T. Green about their philosophy and practice around sound design and creation.  James is the founder of the studio Molten Heart, and their work has been heard in 99% Invisible with Roman Mars, The Met, Pop Up Magazine, and more.

By unpacking and dissecting small pieces of sound and music from James, we learn the thoughtful, intentional art of sound design and the power that small amounts of sound effects - or silence - can hold. 

Sound can make us feel, reflect, pause, or act, and often we don’t even notice this subtle art, despite its importance in providing scaffolding or key moments in building a story, a scene, or an emotion. In this episode, we make what is so often invisible in the construction of an audio story, visible.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

MORE FROM THIS EPISODE:

James T. Green: Personal site | Molten Heart | Twitter | IG

James's award-winning audio doc, PMHx

Seizing Freedom

Finding Tamika

***

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.com

Connect with Katelyn Bourgoin on The Juice or on Twitter.

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Jun 30, 2022
MINI-Series: Jokes with Matt Buechele (The Tonight Show, Netflix)
00:39:37

Creativity doesn't mean BIG, and so we're exploring the tiniest pockets of the created work -- small bursts of making, or projects that fit neatly into the  nooks and crannies of the internet.

Today, joke writing and comedy songwriting with Matt Buechele. Matt is a writer, musician, and hilarious human who's performed original songs for Netflix commercials and worked as a writer on The Tonight Show, where he wrote jokes and music for the likes of Jimmy Fallon, Matthew McConaughey, and Lin-Manuel Miranda.

Together, we explore some of Matts projects, including his viral social media videos and his Tonight Show smash hit, This Christmas Will Be Different. We also hear the story of how he ended up at the show, as well as what a writer for such a program ACTUALLY does. Plus, we learn to like the little golden moments where we can say, Hey, yanno what? That's pretty good.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

***

MORE FROM JAY:

Playing Favorites newsletter: stories and frameworks for creating work that resonates.

Coaching and consulting: Work together 1:1 via video and chat on the most important elements of your brand or projects.

Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows

***

MORE FROM THIS EPISODE:

Matt Buechele on Twitter, Instagram, and TikTok.

Matt's music on Spotify: under artist name BOOSHELL

***

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at thejuicehq.com

Connect with Ali Schwanke on The Juice or on Twitter.

***

CONNECT WITH JAY ELSEWHERE:

Website

Twitter and LinkedIn

Email: jay@unthinkablemedia.com

***

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo

- Producer and researcher: Ilana Nevins

Jun 16, 2022
MINI-Series: Illustration with Haley Weaver (Haley Drew This)
00:27:10

Resonating deeply doesn't require us to do anything big or expensive. The MINI-Series explores four types of created work that don't take up much space -- but still carry tons of meaning to those who encounter it. Last episode was about copywriting. This episode: illustration, featuring Haley Weaver of the wildly popular instagram account, Haley Drew This. 

Together, we unpack some of her seemingly simple but deeply emotional webcomics -- many of which uplift those suffering with their mental well-being. Haley creates honest, beautiful, yet simple depictions of her own vulnerabilities and her experience of anxiety, relationships with friends, understanding of love, and more. 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

 

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every other Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

 

VOICES IN THIS EPISODE:

Haley Weaver is the acclaimed illustrator and writer behind Haley Drew This and the popular instagram account @haleydrewthis featuring her webcomics centered around anxiety + mental health, relationships, and selfhood. 

Her forthcoming book is Give Me Space But Don't Go Far.

 

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Get suggestions based on your job title, search top resources, or create and share playlists of useful ideas and content.

Learn more and try it free at https://www.thejuicehq.com/

Connect with Hiba Amin on The Juice here: https://app.thejuicehq.com/creators/hiba-amin

Follow her on Twitter: https://twitter.com/h5amin

 

CONNECT WITH ME ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

 

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

May 11, 2022
MINI-Series: Copywriting with Margo Aaron
00:54:33

In a new 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen. 

First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when it’s done right. 

 

SHOW LINKS

Margo's essay on watching the news: https://www.thatseemsimportant.com/media/what-happened-when-i-stopped-watching-the-news/

Jay's response to Margo's essay: https://jayacunzo.com/blog/differentiation-isnt-about-topics-how-to-find-actual-whitespace-to-stand-out

 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

 

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every other Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

 

VOICES IN THIS EPISODE:

Margo Aaron is a copywriting expert and has taught over 4,000 students in the art of copywriting through The Copy Workshop. She is the host of the popular internet talk show, “Hillary and Margo Yell at Websites” and a writer at her award-winning website, That Seems Important.

 

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Get suggestions based on your job title, search top resources, or create and share playlists of useful ideas and content.

Connect with Jason Bradwell at http://jasonrbradwell.com/ or https://twitter.com/JasonRBradwell

Explore his Creator Page on The Juice at https://app.thejuicehq.com/creators/jason-bradwell

 

CONNECT WITH ME ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

 

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

May 04, 2022
Maker Monsters
00:30:52

Maker monsters often creep in at the least opportune times, drag us backwards, convince us of defeat, fill us with self-doubt, so where do we go from here? And what does that mean for our creative, professional work?

We hear from Smithsonian’s Sidedoor podcast host and producer Lizzie Peabody and poet and keynote speaker, Tucker Bryant, about how their maker monster, perfectionism, creeps into their creative work. We dive into how they conquer, co-exist, or accept defeat with their own internal monsters and explore how we can each carve out ways to find joy in our work and continue to make what matters.

*   *   *

FEATURED IN THIS EPISODE:

Lizzie Peabody: https://twitter.com/LizziePeabody and https://www.lizziepeabody.com/
Lizzie's podcast, Sidedoor: https://twitter.com/SidedoorPod and https://www.si.edu/sidedoor

Tucker Bryant: https://twitter.com/tucksbryant
Tucker's speaking site: https://tuckerbryant.me/

*   *   *

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Mar 30, 2022
Announcement from Jay
00:03:53

Learn more about Elevate and apply here: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators

The first group begins work April 11.

MORE DETAILS:

Achieve your creative goals with small working groups of B2B creators and marketers, led personally by me, Jay Acunzo.

  • 8 weeks of guided work on your existing, most important projects, with 1:1 and 1:few time with me.
  • Sharpen your ideas, be more creative, and earn more passionate fans and customers.
  • Connect with successful, generous, creative peers, vetted by me personally. (The first group will be limited to 9 people, at most.)

ELEVATE is a premium offering for B2B marketers and creators to avoid stagnation and keep improving their output and results. If you’ve ever been stressed about time (to be creative), focus (thanks to endless to-dos), differentiation (on merit, not gimmicks), or results (from work you genuinely loved creating)  ... this is for you.

There is no one-size-fits-all “system.” Instead, this is a structured way for me to provide live and asynchronous help and guidance — along with other high-performing peers — in a way that’s customized to your actual work.

Learn more and apply: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators

Our work begins the week of April 11.

Trust your gut: your best work is in front of you.

Mar 24, 2022
In the Margins | One-Shot #15
00:14:05

In this one-shot, Jay reflects on a childhood writing lesson that continues to impact how he approaches his work today.  

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Mar 23, 2022
Foster the Signal
00:56:32

A story about a writer and entrepreneur with an audacious mission driving the organization he helps lead. Together, cofounder Stew Fortier and his community-led business Foster is helping writers who care about turning their ideas into timeless writing, not viral hits that quickly fade. They're here to fight back against the hollow noise, to develop important ideas from unique voices, crafted into writing that’s meant to resonate deeper, even as the internet trends shallow.

But to do that kind of work, to bet on quality and resonance and originality, is to fly in the face of a certain kind of online creative culture. That culture and those who embody it might be the antithesis of what we stand for, running counter to our values. But it's impossible to ignore the temptation of audience reach and fame, especially when doing meaningful work can feel so hard, so much of the time.

How do we reconcile reach and resonance? How do we build a creative business according to our values? Is it even possible to focus on serving the audience more deeply when so many people we see on social media seem to focus on the things we dislike -- and succeed?

We have lots of big questions this episode!

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

FORTNIGHTLY NEWSLETTER: GET REGULAR IDEAS FOR CREATING  RESONANT

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FROM THIS EPISODE:

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH ME ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

Mar 16, 2022
New Rockstars vs. Conventional Wisdom
00:57:57

In this episode, we hear from the founder of the media company New Rockstars, Filup Molina, and their first head of operations, Holiday Kinard, about how a small team of creative people operating out of one tiny room established themselves as just part of the viewing experience alongside the Marvel Cinematic Universe. 

You can find New Rockstars on YouTube and become one of their nearly 4M subscribers at https://www.youtube.com/newrockstars

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

GET REGULAR IDEAS FOR CREATING MORE RESONANT WORK:

Join thousands of marketers, freelancers, entrepreneurs, and creative people both independent and in-house at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times: https://jayacunzo.com/newsletter

VOICES IN THIS EPISODE:

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH ME ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

Mar 10, 2022
The Concept: Learned Helplessness
00:41:02

In the second installment of The Concept, we learn about the idea of learned helplessness, which causes us to hit our ceilings as creators or even refrain from pursuing an opportunity, never attempt to overcome a challenge, or simply avoid asking for help.  We learn how learned helplessness forms in the brain -- and what it DOES to our brain -- through two experiments involving both dogs and humans. 

Then, we learn about the three parameters of how we explain the world to ourselves and how we can spot moments of learned helplessness to CHANGE the story in our minds.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

Mar 02, 2022
Nothing Is Boring (And You Can Too)
00:47:38

Patrick Campbell is cofounder and CEO of the software company ProfitWell, which sells tools to help subscription businesses (SaaS and DTC) reduce cancellations and optimize pricing and ultimately earn more revenue.

Their media team -- a small group of about 6 full-time employees and a few freelancers -- has been setting the B2B marketing world on fire of late, as they've created 11 original series in audio and video form, plus dozens of other projects.

The thing is, these projects don't feel much like B2B marketing. ProfitWell isn't building a brand so much as creating culture -- and their brand's growth and the passionate fans surrounding the company become byproducts. Their culture-building activities include storytelling, sure, but also things called drops -- hot sauces, trading cards, and more.

The company has also figured out how to balance the often competing desires of creative teams and deadlines or business goals. In doing so, they've overcome the biggest barriers holding back better creative work.

TAKE THE SURVEY TO HELP ME BUILD SOMETHING NEW FOR YOU:

https://jayacunzo.com/survey

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH ME ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

Feb 23, 2022
Smell Like You Mean It
00:38:50

Suzy Batiz calls herself CEO to more conservative crowds, but PEO to everyone else. To define PEO, however, would be to make more than a few people blush. The Poo Executive Officer.

Suzy is the founder of Poo-Pourri, a toilet spray that solves the problem of bathroom smells in a way that runs counter to conventional thinking. But more than the hilarious branding and advertising (and there's plenty of that, as we hear in this episode), Suzy and her company showcase the power of something called First-Principle Insights in helping us create more innovative work.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH ME ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

Feb 09, 2022
What You Need to Know About Rocky | One-Shot #14
00:16:59

In this one-shot, Jay unpacks one of Rocky’s most iconic scenes to better understand how we can approach our own constraints and begin to use them to our advantage.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Feb 02, 2022
The Concept: Telic
00:50:32

In the first installment of The Concept, we learn about telic and its opposite, paratelic. These ideas inform our own internal motivations -- or that of our teams -- and they can radically change the results we see from our work.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH ME ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

RESEARCH LINKS: 

Jan 26, 2022
The Battle for the Soul of the Internet
00:26:49

Today, we hear the story of Patreon, as told by cofounder and CEO Jack Conte. More pressing for our purposes as makers, however, is the driving belief Jack shares which is the beating heart of the creator economy -- or should be.

There's a coming fork in the road we'll face if we want to create for a living and thrive. The decision is embedded into the very name of the movement: creator economy. 

I think the pendulum has swung too far towards the economy part, and we need to remember what this is for: finding ways to fund the work and lives of the creative people who make our world -- and our experience of it -- better. 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH ME ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening!

Jan 19, 2022
Every List is a Lie | One-Shot #13
00:19:22

In this one-shot, we unpack how we can become more discerning about the real intent behind lists. Jay walks us through a very special ingredient list for his mom’s famous green bean casserole to give us a real-life example of how sneaky lists can be.  

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Jan 12, 2022
Going Bananas
00:47:47

It’s a team that borders on a circus, bucks baseball traditionalists, and is unapologetically authentic. It’s a team that deeply resonates with fans both near and far, whose players go through “Fan First U” to join the team, and then try all kinds of atypical things to entertain fans -- sometimes off the field, and often, on it.

What’s the difference between a fan and a customer? Why should baseball's walks be sprints? From dancing grandmas to babies in banana gear, hiring people using "future resumes" to asking fans for THEIR autographs instead. Even championships. Yes, winning baseball played by this wild and wacky team.

 Don't miss this one. There's no other team like the Bananas.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

Jesse Cole: https://twitter.com/YellowTuxJesse

Founder of Fans First Entertainment and owner of the Savannah Bananas. He is also the author of “Find Your Yellow Tux – How to Be Successful by Standing Out” and host of the Business Done Differently podcast.

SPONSOR: Riverside

Riverside is the easiest way to record podcasts and videos in studio quality, from anywhere. Record separate audio tracks to avoid the cut-outs, optional video to enhance the show’s experience, and even clip content for sharing elsewhere, all without leaving the platform. Riverside is powerful enough to be used by Marvel, the NY Times, TED, Freakonomics, Indie Hackers, GaryVee, and Guy Raz, but simple enough for thousands of indie creators and new podcasters to use it for their shows.

Learn more and try it free at https://riverside.fm/

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

Jan 05, 2022
Resonance Revisited with Jay Clouse
00:58:24

What does it take to create work that resonates? This week, Jay unpacks his framing of resonance - why it matters, why we should prioritize it, and how to build it - with one of his creative sparring partners, Jay Clouse. 

From dissecting how competition comes into play to analyzing how it differs from reach, they look at resonance from all angles. It’s a raw, messy, and unfiltered conversation that gives listeners a behind the scenes look at being an investigator in our own daily work. 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

Jay Clouse is an entrepreneur and the creator and host of Creative Elements. He has created courses for creators including Podcast Like The Pros and Freelancing School Course Bundle. He also writes a newsletter, Creative Companion. Learn more: jayclouse.com

SPONSOR: THE JUICE

Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.

Learn more at https://thejuicehq.com

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Dec 29, 2021
My Weekly Constraint | One-Shot #12
00:13:08

Every week Jay waits until the last minute to write his weekly newsletter, why?  In this short episode, Jay unpacks why he puts a weekly constraint on himself and how that has served as a tactic to wrestle with, dance with, and address his persistent maker monster. 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: THE JUICE

Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.

Learn more at https://thejuicehq.com

The Modern Day Marketer's Guide to Turning Down the Volume and Turning Up the Quality:
The Modern Day Marketer's Guide to Turning Down the Volume Game and Turning Up Quality Content [eBook] | The Juice

CONNECT WITH US ELSEWHERE:
- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
- Instagram: https://instagram.com/jacunzo
- LinkedIn: https://linkedin.com/in/jayacunzo
- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Dec 22, 2021
One Person, Ten Million Times
00:48:14

We often hear one word used to describe a person or team that's built something big: empire. They've built a business empire.

For Chris Sharpe and Adriene Mishler, the idea might have applied ... but only at first. Chris (as CEO of YWA's company, Find What Feels Good) and Adriene (as the performer and personality) co-founded something that did expand in such a way that it felt empire-bound.

But then they decided to make a switch.

The reason why can be found hidden in how they speak to their audience.

Today, a story about depth vs. breadth and reinvention vs. stagnation.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

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Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

Chris Sharpe, cofounder and CEO of Find What Feels Good: https://www.chrissharpe.com  // https://twitter.com/csharpe

Adriene Mishler recordings via the Yoga with Adriene YouTube channel: https://www.youtube.com/user/yogawithadriene // https://yogawithadriene.com 

SPONSOR: THE JUICE

Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.

Learn more at https://thejuicehq.com

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Dec 16, 2021
Maker Monsters 3
00:44:11

No matter how new or experienced we are at the craft, inevitably, we face maker monsters -- these internal barriers that hold us down and prevent us from doing our best work. These aren't external factors like budget, time, team, or tools. Instead, they sound like imposter syndrome or fear of rejection or procrastination.

Today, we explore the fear of being unoriginal. In the working world, that might sound like "differentiation." Regardless of how it shows up, all we can do is learn to confront it.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

Qudsiya Naqui (lawyer, activist, board member, and podcast host of Down to the Struts) - https://twitter.com/QudsiyaNaqui  // https://www.downtothestruts.com/about

Joe Pulizzi (founder/CEO of The Tilt, founder of the Content Marketing Institute, author of 7 books, and host of 2 podcasts) - https://twitter.com/JoePulizzi // https://www.joepulizzi.com // https://www.thetilt.com

Marie Poulin (founder of Notion Mastery and Okie Dokie) - https://twitter.com/mariepoulin // https://mariepoulin.com // https://notionmastery.com/

SPONSOR: THE JUICE

Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.

Learn more at https://thejuicehq.com

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Dec 08, 2021
I Feel Seen
00:59:15

What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we start in the sometimes bland, boring space of team training software and follow the story of a surprisingly dynamic, brilliant and captivating idea from 360Learning -- an original series called Onboarding Joei. This short docuseries follows Joei Chan, a new employee, as she navigates her first 3 months on the job. 

The docuseries has become a phenomenon for the brand, earning Joei Chan devout fans and 360Learning followers, viewers, and customers that feel connected to the show and compamy. Highly personal and transparent, the show proves that when a company does something risky, sometimes the reward is more than they’d ever expect. 

The most important theme through it all? The audience consistently reacting with a very emotional, very rare comment: "I feel seen." 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

Joei Chan: Content Director for 360 Learning and star of Onboarding Joei (available to watch at https://360learning.com/studio/onboarding-joei/

SPONSOR: THE JUICE

Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.

Learn more at https://thejuicehq.com

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Dec 01, 2021
The Science of Resonance | One-Shot #11
00:13:59

What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters. 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: THE JUICE

Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.

Learn more at https://thejuicehq.com

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

 

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

 

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Nov 10, 2021
Maker Monsters 2
00:34:20

In this episode, we follow multimedia journalist Natalia Aldana, organizer and artist Aisha White, podcaster and indie creator Jay Clouse, and we hear from marketing legend Joe Pulizzi as they (and me, Jay Acunzo) learn to navigate how these maker monsters attempt to take hostage their (and our) sense of self worth. 

So many of us conflate our professional success with personal worth, so what happens when we don’t believe in ourselves or  we are paralyzed by potential rejection? And how can we all keep fighting back and overcome our own maker monsters? 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

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Weekly stories and frameworks about how to create more resonant work. Join thousands of subscribers, from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

Natalia Aldana is a multimedia journalist and international news editor. She is an audio producer for Al Jazeera’s podcast, The Take after working for The Ezra Klein Show and Recode Decade. She reports on stories around crime and justice, immigration, politics and music. 

Aisha White is a cultural organizer, artist, and researcher focused on community building and social impact. Her personal work is built around public health and fellowship.  

Joe Pulizzi is an entrepreneur and marketing speaker and entrepreneur. Joe has founded multiple startups including The Tilt and is the author of several books including the best-selling Content Inc. 

Jay Clouse hosts the podcast Creative Elements and builds projects to serve fellow creators.  He's also the head of community at Smart Passive Income with Pat Flynn.

SPONSOR: THE JUICE

Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.

Learn more at https://thejuicehq.com

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Oct 27, 2021
The Thing About Art | One-Shot #10
00:11:18

The word "art" is often misunderstood, especially by those who don't consider themselves artists. But make no mistake, if you're in the change business, you're in the art business. In this episode, a short but inspiring look at how.

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

SPONSOR: THE JUICE

Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.

Learn more at https://thejuicehq.com

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

 

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

 

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Oct 20, 2021
Leaving Expertville
00:55:08

So many of us focus on becoming an expert in our professional field. But what if instead, we wanted to become visionaries? Not THAT kind of visionary, mind you -- the over-hyped media machines that become the business world equivalents of the Kardashians. But instead, a type of useful, practical, attainable, and much-needed visionary. 

On this episode we begin to unpack what it means to be a visionary. We learn about the “Quest Matrix,” and we begin to chart a path away from Expertville toward some new territory.

Along the way, we hear from John Bonini, a marketer at a crossroads.

QUEST MATRIX IMAGE: https://bit.ly/quest-matrix

 

SHARE THE SHOW:

Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay

 

SUBSCRIBE TO THE NEWSLETTER:

https://jayacunzo.com/newsletter

Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

 

VOICES IN THIS EPISODE:

John Bonini is a long-time content marketer, working for brands like IMPACT Branding and Design and the email software company Litmus as head of growth. He's now director of marketing at Databox and the owner of a membership and community group for marketers, Some Good Content.

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt.

 

SPONSOR:

The Juice is a new kind of media company (like the Spotify of B2B). Specifically, they serve sales and marketing professionals. By registering for free, users can find the most original, deeply resonant ideas and advice in sales and marketing -- things optimized for people, not algorithms. The Juice curates from tens of thousands of sources to find what's popular and also what's most customized to your specific job function and level. Browse the best and brightest thinking, find new sources of inspiration to follow, and create and share content playlists about specific topics that help your career and company grow. 

Learn more and sign up for free at https://thejuicehq.com

 

CONNECT WITH US ELSEWHERE:

- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow

- Instagram: https://instagram.com/jacunzo

- LinkedIn: https://linkedin.com/in/jayacunzo

- Email: jay@unthinkablemedia.com

 

PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com

 

ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

Thanks for listening and supporting Unthinkable!

Oct 14, 2021
How to Resonate | One-Shot #9
00:19:35

It's time for another one-shot -- a short-form, monologue episode sharing short stories, metaphors, and frameworks from my perspective to complement the longer-form stories about others that we share every other week.

In this one, I answer a crucial question -- some might say mission critical to all our careers.

Then, I detail why my answer to the question is extremely, laughably biased, and why we all face that same bias when others make decisions involving our work.

What does it take to resonate? I have no idea. Sounds like a worthy investigation to me! Let's go... 

*   *   *

FLYWHEEL VISUAL:

Visit this blog post: https://jayacunzo.com/blog/how-to-resonate-a-framework-for-building-bigger-innovating-faster-and-reaching-higher-in-your-work

*   *   *

KEEP LEARNING + SUPPORT THE SHOW

Subscribe to my free newsletter: jayacunzo.com/newsletter

Buy a book: jayacunzo.com/books

Hire me to speak to your organization or event: jayacunzo.com/keynotes

*   *   *

THANKS TO OUR SPONSOR:

The Juice, the Spotify of B2B, curates and suggests content for sales and marketing professionals based on what is resonating with humans, not what's been optimized for algorithms. Their mission is to improve the signal of the B2B web and give all of us access to better, more transformative ideas and tactics that we can use to elevate our work. 

No more basic, redundant posts seen from every competitor in a given niche.  Get the best and brightest thinking and most useful resources for sales and marketing pros. Learn more and sign up for free at thejuicehq.com.

*   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Oct 07, 2021
Going Streaking
00:51:40

Why do we constantly underestimate how long something will take in the short-term? In other words, we tend to over-estimate just how much we can achieve right now. Then, when we think long term, the reverse tends to happen: we actually UNDER-estimate what we're capable of achieving over time. 

Today, we want to know more about the promise of a popular trend, the creative streak, and whether they can help us overcome our constant battle with planning our time and achieving something greater.

This week, Grant Faulkner, Executive Director of the world-wide phenomenon NaNoWriMo (aka National Novel Writing Month) gives us a peek into the power (and potential pitfalls) of creative writing streaks. Meanwhile, Giorgia Lupi, an information designer and partner at the firm Pentagram, reflects on her famous, collaborative creative streak, Dear Data, with Stefanie Posavec -- a year-long journey of sketching personal data-based postcards, which eventually led to exhibitions, book deals, critical acclaim, and internet fame. 

Can we change our relationships to deadlines? How might we banish our inner editors holding us back during crucial early stages in the creative process? And how might we reconcile both the short-term and long-term work we do? 

Let's go streaking.

*   *   *

KEEP LEARNING + SUPPORT THE SHOW

Subscribe to my free newsletter: jayacunzo.com/newsletter

Buy a book: jayacunzo.com/books

Hire me to speak to your organization or event: jayacunzo.com/keynotes

*   *   *

IN THIS EPISODE:

Giorgia Lupi: http://giorgialupi.com  //  https://twitter.com/giorgialupi

Dear Data: http://www.dear-data.com/

Grant Faulkner: https://grantfaulkner.com  //  https://twitter.com/grantfaulkner

NoNoWriMo: https://nanowrimo.org/

Unthinkable is written, hosted, and edited by me, Jay Acunzo, with production support this episode from Molly Donovan (https://mdonovancontent.com) and Ilana Nevins  (https://www.ilananevins.com)

 *   *   *

THANKS TO OUR SPONSOR:

The Juice, the Spotify of B2B, curating and suggesting the most popular content for marketing and sales professionals based on what's trending and what's resonating with others like you (not what's most optimized for search). Explore and create content playlists and easily collect and share the best content for your career and/or your team.

Find the most resonant B2B content for people, not the most optimized content for algorithms.

Visit thejuicehq.com to learn more and sign up for free.

*   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Sep 30, 2021
Stealing Shots | One-Shot #8
00:12:22

In  2019, I helped develop, write, and direct a business docuseries called Against the Grain, which I also hosted. You can find that series at helpscout.com/atg. We told three stories of teams rethinking what success in business looks like.

It was epic. But the budget ... was not. It was a lean production, with a small budget and small team. In talking to others in documentary production, they were amazed to hear how we produced THAT series with THOSE resources. What helped was a technique known as "stealing shots." 

I think this technique has power even if you don't create films. In this episode, a short story and a powerful idea to help us all elevate our work WITHOUT adding resources.

*   *   *

KEEP LEARNING + SUPPORT THE SHOW

Subscribe to my free newsletter: jayacunzo.com/newsletter

Buy a book: jayacunzo.com/books

Hire me to speak to your organization or event: jayacunzo.com/keynotes

*   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Sep 22, 2021
Maker Monsters
00:32:04

Maker monsters often creep in at the least opportune times, drag us backwards, convince us of defeat, fill us with self-doubt, so where do we go from here?  And what does that mean for our creative, professional work? 

We hear from Smithsonian’s Sidedoor podcast host and producer Lizzie Peabody and poet and keynote speaker, Tucker Bryant, about how their maker monster, perfectionism, creeps into their creative work. We dive into how they conquer, co-exist, or accept defeat with their own internal monsters and explore how we can each carve out ways to find joy in our work and continue to make what matters.

*   *   *

KEEP LEARNING + SUPPORT THE SHOW

Subscribe to my free newsletter: jayacunzo.com/newsletter

Buy a book: jayacunzo.com/books

Hire me to speak to your organization or event: jayacunzo.com/keynotes

*   *   *

FEATURED IN THIS EPISODE:

Lizzie Peabody: https://twitter.com/LizziePeabody and https://www.lizziepeabody.com/

Lizzie's podcast, Sidedoor: https://twitter.com/SidedoorPod and https://www.si.edu/sidedoor

Tucker Bryant: https://twitter.com/tucksbryant 

Tucker's speaking site: https://tuckerbryant.me/

*   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Sep 15, 2021
The Worst Advice Ever | One-Shot #7
00:11:18

What's the worst advice you've ever received? Can you recall?

Mine happened in my mid-20s. I'd just been hired to lead a team for the first time. I found myself in my first purely managerial role ... and I was miserable.

Trying to salvage my schedule and my career, I marched into my boss's office and declared, "I'm not doing my best work here." 

What followed was the worst advice I've ever received. But here's the thing: at the time, I thought it was GREAT.

I was wrong.

Maybe we all are.

*   *   *

KEEP LEARNING + SUPPORT THE SHOW

Subscribe to my free newsletter: jayacunzo.com/newsletter

Buy a book: jayacunzo.com/books

Consider my course on podcast premise development, Growable Shows (for new or existing shows): jayacunzo.com/growable-shows

Hire me to speak to your organization or event: jayacunzo.com/keynotes

*   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Sep 01, 2021
The Beginner's Mindset
00:39:44

We hear from education entrepreneur and former urban designer Saba Ghole, whose own education journey has led her to rethink and rebuild how we can teach young people. She cofounded NuVu Studio, creating an educational space for imagination and innovation to help build creative, critical thinkers and problem solvers. 

Writer and researcher Molly Donovan dives into the messiness that is growing up, learning to judge and chasing being right. She explores how we can start dismantling that need and instead chase the next messy rep, the possibility of something new, different, and maybe, the beginning of something else.   

So how do we, with past experiences and habits, with routines and outside pressure, summon the beginner’s mindset on demand? How can we build in some sense of possibility and curiosity into our already busy days? And how can we use the beginner’s mindset to create work that is thoughtful, innovative, and imaginative?

*   *   *

KEEP LEARNING + SUPPORT THE SHOW

Subscribe to my free newsletter: jayacunzo.com/newsletter

Buy a book: jayacunzo.com/books

Consider my course on podcast premise development, Growable Shows (for new or existing shows): jayacunzo.com/growable-shows

Hire me to speak to your organization or event: jayacunzo.com/keynotes

 *   *   *

VOICES & MENTIONS IN THE SHOW:

Saba Ghole: https://twitter.com/sabarani

NuVu Studio: https://cambridge.nuvustudio.com/

Molly Donovan: https://twitter.com/MHDonovan

Shunryu Suzuki: https://en.wikipedia.org/wiki/Shunry%C5%AB_Suzuki

*   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Aug 25, 2021
This Is Your Brain on Mushrooms | One-Shot #6
00:15:44

I used to think I somehow escaped the clutches of imposter syndrome. Oh, the ego in that statement. Surprise, surprise, I was wrong.

My imposter syndrome grips me as a writer, a podcaster, a speaker, and a creator-of-things-that-people-are-supposed-to-enjoyer.  It's the worst when I face gatekeepers -- people like editors or publishers who decide whether or not someone is worthy of coming onto their platform or working with their service.

Most of us face some flavor of imposter syndrome, and it can feel impossible to beat. Recently, I heard the story of a friend's brother obsessed with searching for mushrooms in the woods behind his house. That led me to a realization that can help us change the way we view or work and our relationship to it, which can in turn help us beat imposter syndrome.

In the end, we aren't experts. We're explorers. We're not creators. We're foragers.

What might happen if we thought about our work in those terms?

*   *   *

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Subscribe to my newsletter:

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>>> jayacunzo.com/newsletter

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Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.

>>> jayacunzo.com/books

 *   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Aug 18, 2021
Get Together and Feel Alright
00:46:46

The company Museum Hack, founded by Nick Gray, was at one point a promising new startup. It helped reinvent and reinvigorate a stale museum experience. It lured people out of their homes, away from their screens, and into groups of people. There, connection happened. Learning. Inspiration. And another concept, pulled from Dutch culture, known as "gezellig." 

As I re-air this story, we're in the midst of the pandemic. (Again? Still?) The Delta variant is raging. People are making foolish, selfish decisions about the vaccine, prolonging this difficult time and harming people near them who continue to get sick or even die because of those choices.

It's time to remind ourselves of what it can feel like when we're together, not apart, both for nostalgia but also to stir up some hope for the future. 

As creators, we have a role to play in making this world better -- whether through companies we build or projects we ship. We can't lose sight of that. We can provide connection in a world in desperate need of more.

*   *   *

TO GET MORE INSPIRATION + SUPPORT THE SHOW:

Subscribe to my newsletter:

Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. 

>>> jayacunzo.com/newsletter

Buy a book:

Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.

>>> jayacunzo.com/books

 *   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Aug 11, 2021
How I Push Through My Own BS | One-Shot #5
00:09:16

As creative people, how we see the world changes how we think about it which changes how we communicate which changes how we resonate which changes the results we see.

Want to change you results? Start at the beginning. Consider changing, or at least thinking critically about, how you see the world. It's not often a tiny tactic or hidden marketing channel or technology that's needed. It's something far more transformative, but it needn't be difficult to grasp.

(PS: Thanks to everyone who shared feedback on the initial four One-Shots! People seem to like them, so I'll continue running roughly two of these each month.)

*   *   *

TO GET MORE INSPIRATION + SUPPORT THE SHOW:

Subscribe to my newsletter:

Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. 

>>> jayacunzo.com/newsletter

Buy a book:

Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.

>>> jayacunzo.com/books

 *   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Aug 04, 2021
Recovery
00:55:27

On the show, we keep talking about the importance of reaching that next rep of your creative process consistently, faster, and better, but often, those ideas are in conflict. Often, we shouldn't move to the next iteration or project quickly.  Then there are other times where taking a break is actually a form of hiding. We want the perfect conditions or the Muse to visit us.

How do we spot the difference? How do we know whether we should just keep showing up, shipping the work, putting in the reps ... or we need to recover so the next rep is better?

There's a hidden a tension between being consistent and being better. Sometimes, they work in harmony, but when they don't, we experience burn out.

We'll visit with a writer, Margo Aaron, who became a marketer by accident, burnt out, and has found a smart, repeatable way to recover and consistently show up improved. We'll also hear from editor and researcher Molly Donovan, who brings us some of the science behind recovery in athletes, as well as a concept called Default Mode. We'll learn why that mode is so critical for the health of our brains and, specific to our exploration together, to creating more resonant work.

Recovery is a messy topic, and we have so many more questions than answers. Sounds like an Unthinkable episode to me!

 *   *   *

TO GET MORE INSPIRATION + SUPPORT THE SHOW:

Subscribe to my newsletter:

Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. 

>>> jayacunzo.com/newsletter

Buy a book:

Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.

>>> jayacunzo.com/books

 *   *   *

VOICES IN THIS STORY:

Margo Aaron: twitter.com/margoaaron | thatseemsimportant.com

Molly Donovan: twitter.com/mhdonovan | mdonovancontent.com

 *   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Jul 29, 2021
An Untapped Creative Superpower | One-Shot #4
00:08:57

This week, another "One-Shot." These are my short-form, experimental episodes, where I read a short written piece for you, covering an observation I've made or story I've experienced firsthand. Whereas my main episodes share stories from the perspectives of others, these shorts are from my perspective alone.

It's all part of the journey we're on to understand how to avoid stagnation, keep improving, and ultimately reach that next rep of the creative process consistently and better.

In this one, we discuss an untapped creative superpower. It involves the story of a misshapen mug (to put it kindly) and my childhood home -- which I can no longer visit.

GET MORE STORIES AND INSIGHTS TO ELEVATE YOUR CREATIVITY:

Subscribe to my newsletter:

Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. 

>>> jayacunzo.com/newsletter

Become a member:

Get access to a community forum of ambitious creators who help each other level up, plus exclusive riffs, rants, and courses from me, a 1:1 call with me, and all paid projects I create included as part of your membership.

>>> makewhatmattersgroup.com

Explore my books:

Stories and frameworks for questioning best practices, honing your intuition, and doing your best work.

>>> jayacunzo.com/books

 *   *   *

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Jul 15, 2021
Creative Elements
00:59:13

While I'm on vacation, I wanted to ensure I shared something special. Jay Clouse's show, Creative Elements, is among my favorite interview podcasts about creativity and building a career as a content entrepreneur and artist online today.

Jay asks me about...

  • My experiences as a sports journalist and sports PR intern at ESPN and elsewhere, before getting into marketing.
  • How I think about and develop stories.
  • Why I aspire to be the Anthony Bourdain of workplace storytelling.
  • How I structure and schedule my weeks to juggle lots of projects.
  • How I broke into public speaking as a big piece of my career and revenue. 
  • ...and a lot more.

I hope you enjoy this bonus episode! If you do, consider listening to Creative Elements with Jay Clouse. Find your podcast player of choice at pod.link/elements

You can also find Jay Clouse on Twitter @jayclouse.

 

SUBSCRIBE TO MY NEWSLETTER:

Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. 

>>> jayacunzo.com/newsletter

 

BECOME A MEMBER:

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>>> jayacunzo.com

 

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Jul 01, 2021
Maybe Don't Be Like Mike
00:34:35

Alex Cook's obsessions are ever-changing, from growing and farming mushrooms to men's haircare products to riding Fat bikes on the beach ... to investigating family mysteries involving his grandfather, a dog, and an old wooden chest full of clues.

All of this led Alex to create his company, NanaGram. It's the most rewarding app you'll ever use (full disclosure: I'm a longtime customer).

 

THANKS TO THOSE INVOLVED IN THIS EPISODE:

Max Yoder, CEO of Lessonly. Check out his book: https://dobetterwork.com/ or his company: https://www.lessonly.com/

 

SUBSCRIBE TO MY NEWSLETTER:

Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. 

>>> jayacunzo.com/newsletter

 

BECOME A MEMBER:

Get access to a community forum of ambitious creators who help each other level up, plus exclusive riffs, rants, and courses from me, a 1:1 call with me, and all paid projects I create included as part of your membership.

>>> makewhatmattersgroup.com

 

LEARN MORE ABOUT MY BOOKS, SPEAKING, AND ORIGINAL SERIES:

>>> jayacunzo.com

 

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Jun 24, 2021
3 Phases of Storytelling Skills | One-Shot #3
00:19:00

The stories that inspire us and move others to action don't often feel within our grasp. Maybe we think it's about budget, or more time, or even more team. But so often, creativity is about resourcefulness, not resources. This applies squarely to storytelling.

In fact, if we just learned (or re-learned) what a "story" really is, we might better equip ourselves to tell great stories.

Stories require one ingredient above all others: tension.

Want to evolve and improve as a storyteller? Master the use of tension, across three phases. 

Today, in another one-shot episode, we talk about the traits of each phase and use some examples, all so we can continue to change how we see the work and elevate our creativity -- without adding tons more resources.

SUPPORT THE SHOW + CONTINUE TO ELEVATE YOUR CREATIVITY:

1. NEWSLETTER: Subscribe to my free newsletter and get one new story each week. Join thousands of creators, from in-house makers and marketers at Adobe, Red Bull, Shopify, Salesforce, the BBC, the NY Times, and similar, to tons of entrepreneurs, freelancers, and independent creators. Subscribe free at jayacunzo.com/newsletter

2. MEMBERSHIP: Become a monthly supporter (get bonus content and invites to live masterclasses) or become a full member (includes access to a community forum). Learn more at makewhatmattersgroup.com

3. COURSE: Thinking of making your own podcast, or trying to level up an existing show? Explore my course for more creative podcasts, Growable Shows, at jayacunzo.com/growable-shows

4. SPEAKING & BOOKS: Learn more about my books and public speaking, and all my other projects, at jayacunzo.com

----------

Thanks so much for listening, supporting, and sharing!

Keep making what matters.

- Jay

Twitter: @jayacunzo

IG: @jacunzo

LinkedIn: linkedin.com/in/jayacunzo

Jun 16, 2021
Thank Dog
00:42:05

Alex Cook's obsessions are ever-changing, from growing and farming mushrooms to men's haircare products to riding Fat bikes on the beach ... to investigating family mysteries involving his grandfather, a dog, and an old wooden chest full of clues.

All of this led Alex to create his company, NanaGram. It's the most rewarding app you'll ever use (full disclosure: I'm a longtime customer).

 

THANKS TO THOSE INVOLVED IN THIS EPISODE:

Alex Cook: https://twitter.com/aacook

NanaGram: https://nanagram.co/

 

SUBSCRIBE TO MY FREE NEWSLETTER:

Equal parts human story and pep talk, my weekly newsletter is focused on inspiring us to make what matters to our careers and communities. Subscribe for free and join creatives from brands like Adobe, Red Bull, Shopify, and the NY Times, as well as thousands of freelancers, creators, and entrepreneurs. 

>>> jayacunzo.com/newsletter

 

LEVEL UP AS A CREATOR AND SUPPORT THE SHOW:

Become a Supporter: Get bonus content and exclusive invites to projects and educational opportunities for creative people.

Become a Member: Get access to a community forum of ambitious creators who help each other level up, plus exclusive riffs, rants, and courses from me, a 1:1 call with me, and all paid projects I create included as part of your membership.

>>> makewhatmattersgroup.com

 

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THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Jun 08, 2021
What's Your Waggle? | One-Shot #2
00:12:19

In a new monologue story, we try to understand how to bring greater focus and our own unique form to our creative work more consistently. After all, being a professional creator means showing up even when we don't feel amazing in order to tinker, draft, and ship.

We need to bring our focus and our form to our work upon command. How do we do that? We look to an unexpected source of inspiration.

 

FREE WEEKLY NEWSLETTER:

Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter

 

COMMUNITY FOR CREATORS:

$13/month makes you a supporter of this show, with bonus content shared monthly. Or you can become a full-blown member of the group, Make What Matters.

Make What Matters is where independent content creators (in function or in spirit) learn to elevate their creative skills,  earn more in resources and income, and execute their best work yet. Through peer support and members-only content (live and asynchronous), each member benefits from greater clarity, more confidence, and a stronger network. 

Consider joining at makewhatmattersgroup.com

 

LIKE WHAT YOU HEAR? SHARE THE SHOW:

Mention me on Twitter, @jayacunzo, or Instagram, @jacunzo.

 

***

 

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

May 26, 2021
Creative Reps
00:55:23

In a new story, we try to understand what the heck a "rep" is in creative work, so we can reach our next rep faster, better, and more consistently. 

We hear the story of visual artist Matthew Zaremba and learn more about reps from Grammy-nominated music educator and CrossFit coach Kevin Mazzarella. 

 

FREE WEEKLY NEWSLETTER:

Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter

 

COMMUNITY FOR CREATORS:

$13/month makes you a supporter of this show, with bonus content shared monthly. Or you can become a full-blown member of the group, Make What Matters.

Make What Matters is where independent content creators (in function or in spirit) learn to elevate their creative skills,  earn more in resources and income, and execute their best work yet. Through peer support and members-only content (live and asynchronous), each member benefits from greater clarity, more confidence, and a stronger network. 

Consider joining at makewhatmattersgroup.com

 

SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:

Matthew Zaremba:  matthewzaremba.com | instagram.com/matthewzaremba

Kevin Mazzarella: kevinmazzarella.com

 

***

 

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

May 20, 2021
A New Experiment: One-Shots (#1: Making Bad)
00:16:12

In this episode, I experiment with something I'm calling "One-Shots."

In this particular One-Shot, "making bad" -- what creative people we admire seem to have in common. 

FREE WEEKLY NEWSLETTER:

Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter

COMMUNITY FOR CREATORS:

$13/month makes you a supporter of this show, with bonus content shared monthly. Or you can become a full-blown member of the group, Make What Matters.

Make What Matters is where independent content creators (in function or in spirit) learn to elevate their creative skills,  earn more in resources and income, and execute their best work yet. Through peer support and members-only content (live and asynchronous), each member benefits from greater clarity, more confidence, and a stronger network. 

Consider joining at makewhatmattersgroup.com

***

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Apr 29, 2021
The Gap
00:39:48

Every creative person is trying to make what matters. The projects and jobs they pursue, the bosses or clients they like or dislike, and the works they admire -- it all comes back to that one idea. Not "rank #1" or "drive massive growth."

Make. What Matters.

I believe everyone has what it takes to make what matters, but we often stop or stagnate in our creative process. So what do prolific, thriving, ever-improving creators have in common? What does a healthy body of work require to create? 

Well, if we stop to consider what a body of work actually is, we'll notice something tiny, something we all grapple with, and something that, when you really distill creativity down to its essence, represents the ONLY thing that matters to us as creative people.

The next rep.

Welcome to a new journey, where each episode, we explore stories and ideas about reaching the next rep consistently, faster, and better. I have a TON more questions than answers at this point, but if we can learn what it takes or what successful creators do to constantly reach the next rep, then we'll understand how to build an entire body of work -- all in the name of making things that make a difference.

Welcome to this journey. Welcome to The Next Rep.

 

NEWSLETTER:

Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter

 

MEMBER GROUP:

Make What Matters is where marketers, freelancers, podcasters, writers, and creatives join forces to push themselves and each other to create more elevated work and accelerate their careers. For techniques, connection, collaboration, and inspiration, consider joining at makewhatmattersgroup.com

 

SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:

Jeremy Enns, Jeanne Ivy, Molly Donovan, Tallie Gabriel, Telyse Adams, and Michael Ashford.

"The Gap" quote is from Ira Glass and can be heard here: https://www.youtube.com/watch?v=91FQKciKfHI

 

***

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

 

Apr 23, 2021
Experts vs. Explorers
00:54:25

Your knowledge is finite. Your curiosity is infinite. So why, oh why, do we usually rely more  on our existing knowledge than our boundless curiosity? We live in a society that seems to value the ability to have the answers, but the path to making work that matters just might mean admitting, "I don't have the answers, but I'm going to figure this out."

What if we stopped acting like experts and started acting like ... well ... something else?

In this episode, we hear stories from keynote speaker Andrew Davis, bestselling author Shane Snow (Dream Teams, Smartcuts, The Storytelling Edge), and Dr. Jade Wu, sleep psychologist and researcher from Duke University.

 

NEWSLETTER:

Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter

 

MEMBER GROUP:

Make What Matters is where marketers, freelancers, podcasters, writers, and creatives join forces to push themselves and each other to create more elevated work and accelerate their careers. For techniques, connection, collaboration, and inspiration, consider joining at makewhatmattersgroup.com

 

SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:

Andrew Davis: akadrewdavis.com | twitter.com/DrewDavisHere

Shane Snow: shanesnow.com | twitter.com/shanesnow

Jade Wu, PhD: jadewuphd.com | twitter.com/jadewuphd

 

***

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Apr 06, 2021
Voices
00:27:46

In this episode, the story of Lisa Schneider, (former) Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account, social media presence, and dictionary brand -- yes, a beloved dictionary brand. 

Their success started with a simple aspiration that threw into question the most accepted approach to their marketing work. It all ended in a very personal place for the team. 

Meanwhile, story producer Andrew Littlefield goes exploring in New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.

Finally, Tom Webster voices the dictionary.

You can't make this stuff up! It's almost ... unthinkable? (No. Nope. No. I won't go there...)

 

NEWSLETTER:

Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter

 

MEMBER GROUP:

Make What Matters is where marketers, freelancers, podcasters, writers, and creatives join forces to push themselves and each other to create more elevated work and accelerate their careers. For techniques, connection, collaboration, and inspiration, consider joining at makewhatmattersgroup.com

 

SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:

Lisa Schneider on Twitter: https://twitter.com/lisaschneider64

Merriam-Webster on Twitter: https://twitter.com/merriamwebster

Andrew Littlefield (story producer) on Twitter: https://twitter.com/FSUAndrew

Mariel Bildsten (jazz trombonist) on Spotify: https://open.spotify.com/album/6MYXOUN2105Bi2ROMNmoYS?autoplay=true

Tom Webster (voice of the dictionary) on Twitter: https://twitter.com/webby2001

***

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Mar 23, 2021
Sarah Cooper Time Machine
00:23:10

Standup comedian and comedy writer Sarah Cooper's rise to mainstream fame feels inevitable. Looking at her 2020, she was one of the biggest stories in entertainment and the creator economy more broadly. 

It started when her nephew turned her onto TikTok, and it's there where she went viral. She filmed herself in her apartment doing lip-sync videos of Donald Trump speeches and media appearances. Her popularity doing these didn't stop at TikTok, either. The surge in fame spilled across social media, attracting the attention and praise of fellow comedians like Mike Birbiglia and Jerry Seinfeld, and landing her profiles and guests spots everywhere from the New York Times, Vogue, and Vanity Fair to CBS Sunday Morning, the Tonight Show, and a guest hosting gig for Jimmy Kimmel. 

She was even offered a Netflix special doing sketch comedy, a project called "Everything Is Fine." The struggling standup suddenly found herself shooting her OWN show, featuring an all-star list of cameos, like Aubrey Plaza, Marisa Tomei, Winona Ryder, Ben Stiller, Jon Hamm, Jane Lynch, Megan The Stallion, Maya Rudolph, and Helen Mirren!

And just a few days prior to me recording this, it was announced that CBS purchased a pilot from Sarah Cooper based on her book, How to Be Successful Without Hurting Men's Feelings.

(Editor's note: In my intro, I said this episode originally aired in 2016, but it was actually 2019. Either way, it was The Before Times, so it's all the same, isn't it?)

SUPPORT THE SHOW + HELP FUND FUTURE STORIES:

1. Monthly/annual membership group, Make What Matters: makewhatmattersgroup.com

Tiny techniques, creativity concepts, business and buy-in support, and plenty of behind-the-scenes of Unthinkable and other projects.

***

2. Subscribe to my weekly newsletter, Playing Favorites: jayacunzo.com/newsletter

One original story and idea for making your audience's favorite things, sent each Friday morning.

***

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Mar 09, 2021
Break the Wheel (ft. Tim Urban, Wait But Why)
00:47:56

Tim Urban writes a blog about ... well ... lots of stuff. Understanding ourselves and our relationship to each other and the world, maybe? From making friends to exploring space, cultural and societal forces to neuroscience breakthroughs ... all packaged as brilliant, entertaining, and sarcastic essays. Tim Urban has written about it all.

But like any exceptional project or career, Tim's is not one that reveals any singular secret to success. In fact, it just might be the millions of "secrets to success" that we're drowning in today which are holding us back in our own projects and careers. 

Best practices. Tips and tricks. Cheats and hacks. Gurus and get-rich-quick schemes. Trendy new tactics. Conventional wisdom. These are all just spokes on a wheel. But if we truly want to make what matters, perhaps we're better off escaping that wheel -- or dare I say, we should break the wheel?

(This episode originally aired in 2018. I am re-airing this because it perfectly ties into our new journey to tell the stories of Idea Explorers -- people who made the shift from viewing themselves as experts to viewing themselves as explorers, and where that leads them in their creative work.)

SUPPORT THE SHOW + HELP FUND FUTURE STORIES:

1. Monthly/annual membership group, Make What Matters: makewhatmattersgroup.com

Tiny techniques, creativity concepts, business and buy-in support, and plenty of behind-the-scenes of Unthinkable and other projects.

***

2. Subscribe to my weekly newsletter, Playing Favorites: jayacunzo.com/newsletter

One original story and idea for making your audience's favorite things, sent each Friday morning.

***

THANKS FOR LISTENING AND SUPPORTING!

Keep making what matters.

-Jay

Feb 24, 2021
Unthinkable's Next Focus
00:11:33

Fundamentally, Unthinkable is a podcast about creativity -- creativity at work, creativity used to enact change, and creativity as a form of practice, improvement, and exploration. 

For several years, the show focused on one problem, one source of frustration: our obsession with best practices, and all the problems that causes. So we set out to change how we all see the work. Now, we're embarking on a new adventure -- to change how we see ourselves.

Let's stop acting like experts and start acting like explorers. In fact, that's what we are. Idea explorers. You and me? We're fellow travelers. We know that where we stand right now, the status quo for ourselves as individuals, our teams, our industries, communities, society, where we stand right now, isn't going to do. In the distance we see the mountain peak, but between here and there is a jungle and we have no idea how to get there.

So we're picking up our machetes and we're going to hack through it. We're going to try to reach that mountain peak, swing after swing, episode after episode. That's what creativity is: attempts. Practice. It's just repetition plus reinvention, over time. It's exploration, and we're setting out to find and learn from some inspiring Idea Explorers.

TO SUPPORT THE SHOW & FUND BETTER STORIES...

1. Consider my course on show development:

Learn how to build your initial ideas into a pithy, powerful premise that prompts subscription -- for your podcast or video series.

Learn more about Growable Shows here: https://marketingshowrunners.podia.com/growable-shows-developing-your-ideas-into-an-irresistible-premise-your-audience-loves-shares

***

2. Subscribe to my weekly newsletter, Playing Favorites: 

Get one original idea or story every Friday morning about making what matters most -- to others and yourself. What does it take to be their favorite? Isn't that the goal?

Subscribe here: http://eepurl.com/gWVi_9

Thanks for listening!

Feb 08, 2021
Gravy (a Relevant, Cathartic Story for Right Now)
00:31:50

How does your intent for your work change your results? If your goal is to build something big, does that increase the odds of succeeding? Why, then, do so many stories about huge successes start out the same way: with a shrug, and a quick, "I just wanted to brew some beer." ? 

Today, we explore the story of The Alchemist, makers of the industry sensation, Heady Topper. And we hear about a brutal setback they didn’t control, and how they rebounded stronger than ever  

-- -- -- 

If you like these stories, there are a few ways to go deeper:

- Get my weekly email for podcasters exploring what it might take for you to create your audience's FAVORITE show: marketingshowrunners.com/subscribe

- Inquire about my keynote speaking (including virtual talks that have been better-produced than webinars, much like this podcast) for your next event or company meeting at jayacunzo.com

- Read my dailyish blog sharing 3-5 very short posts per week about making a difference through work you create: jayacunzo.com/blog

- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Thanks for listening!

 

May 06, 2020
Best of Unthinkable: Resonance over Reach, ft. Jack Conte, CEO of Patreon
00:19:30

Jack Conte, CEO of Patreon, has some firm beliefs about making stuff on the internet -- namely, that the economics simply don't reward great, quality, resonant, service-minded creators. Thus, the sensationalism and clickbait and algorithm-gamers win out. But that trend is changing, with Jack's company helping lead the charge. This episode goes deep inside some rather cathartic ideas for creators. Enjoy!

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If you like these stories, there are a few ways to go deeper:

- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com

- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub

- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Mar 11, 2020
I Made It: Gibi ASMR on the Upside & Downside of YouTube Fame
00:42:48

Gibi can't use her real name publicly, at least not anymore. Yet her work on YouTube is her calling, it's her everything. Despite the harassment and public criticism for what might ultimately be something rather mundane and sometimes rather wonderful, Gibi persists. Why? And what is the project that most embodies this double-edged sword of her work? She takes us inside its making. Whether you love video, or just love makin' stuff, there's something in this episode for all creators.

If you enjoy these stories, there are a few ways to go deeper:

- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com

- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub

- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Mar 04, 2020
Best of Unthinkable: Grado Shouldn't Exist (It's Thriving)
00:30:55

This is the story of a company which, by today's typical business standards and best practices, shouldn't exist. They're the perfect example of why there is no ONE right way in this work we do. We visit them live and in-person and discover some rather surprising things.

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If you enjoy these stories, there are a few ways to go deeper:

- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com

- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub

- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Feb 26, 2020
Best Of Unthinkable: Constraints and Creativity
00:27:02

We all wish we had the wide open creative field -- total creative freedom. It turns out, however, that creative freedom doesn't work. It may not even exist. Today, two stories about constraints, creativity, and the surprising outcomes of embracing limitations.

If you enjoy these stories, there are a few ways to go deeper:

- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com

- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub

- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Feb 12, 2020
I Made It: Joanna Wiebe Takes Us Inside a Timeless Writing Project
00:42:20

Joanna Wiebe never meant to quit her job and start her business, Copyhackers. In fact, she quit Intuit by accident. Blame the boss, or the wine, or the way Outlook was configured. But don't blame fate. In fact, THANK fate, if you believe in such things, because without Joanna leaving her job all those years ago, thousands of aspiring writers would be worse-off ... and thousands of pages of great writing teaching writing may not exist.

If you enjoy these stories, there are a few ways to go deeper:

- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com

- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub

- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Feb 05, 2020
Best of Unthinkable: Carving the White Whale
00:30:32

Today, a classic episode from the Unthinkable archives about Erik Devaney, a writer and content marketer, who goes deep inside the emotions and the amusing tale of carving the white whale.

Find Erik's Medium article, referenced in the story, right here.

If you enjoy these stories, there are 3 ways to go deeper:

- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com

- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub

- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 30, 2020
BONUS: The Book Writing Process with Ryan Hawk
01:14:50

A bonus, behind-the-scenes episode originally aired on the popular podcast, The Learning Leader Show.

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Ryan's book, Welcome to Management, is now available on Amazon. You can find his podcast, The Learning Leader Show, on Apple and everywhere you podcast.

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If you enjoyed this episode, there are a few ways to go deeper with my work:

- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com

- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub

- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 28, 2020
Best of Unthinkable: The Pike and the Minnow
00:39:53

Today, a classic episode from the Unthinkable archives about InVision, a software company that made a feature film seem less risky than writing more How-To blog posts. 

If you enjoy these stories, there are 3 ways to go deeper:

- Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com

- Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub

- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheel

Jan 15, 2020
I Made It: Chase Jarvis Deconstructs His Writing Process
00:48:03

"I Made It" is the podcast I'm creating together with Podia, which sells tools for creators who run their own businesses, helping them sell things like courses, digital downloads, and membership/paid subscription.

In this episode, world-class photographer and the CEO of CreativeLive Chase Jarvis deconstructs a favorite project: his book, Creative Calling.

Subscribe to the I Made It feed separately wherever you podcast, or join the newsletter for the show at podia.com/podcast

To work with me, inquire about keynote speaking and show hosting/consulting by visiting jayacunzo.com

Jan 08, 2020
Introducing "I Made It" | World-Class Creators Deconstruct 1 Favorite Project
00:47:03

Announcing the launch of a brand new podcast I'm hosting and writing, "I Made It," the official show of Podia. You can subscribe wherever you listen, but also join our exclusive community at podia.com/podcast -- you'll get exclusive content + invites to join me and Podia CMO Len Markidan on live video calls, discussing creativity, the various creative types of work we all do, and creator businesses.

Enjoy the show!

 

Dec 06, 2019
5 Small Ideas with Big Impact
00:16:38

Today, a reinvented type of episode sharing 5 quick concepts that can help transform your work (or, yanno ... do a little good here and there at least?)

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HELPFUL LINKS:

Book Jay to speak: jayacunzo.com

Read Marketing Showrunners, the media company Jay founded to help cover and advance the practice of brands making original series: READ or SUBSCRIBE FREE

Nov 12, 2019
The Green Smoothie Problem
00:27:46

When you share an idea and others simply don't get it, what's happening? And how can we be more persuasive in presenting our creative ideas so we can do our best work? 

Link to subscribe: marketingshowrunners.com/subscribe

Inquiries about Jay's public speaking appearances: jayacunzo.com or email speaking@unthinkablemedia.com

Jay's book is available in print, Kindle, and audio forms on Amazon. It's called Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work

Oct 21, 2019
A Small Fiction [Revisited]
00:40:39

Today, we revisit an episode from earlier this year while we're between seasons: One of the smallest, but highest-impact, creative projects on the internet.

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Book Jay to speak at your next event or company meeting: jayacunzo.com

Learn more about making an irresistible show for your brand. Visit MarketingShowrunners.com and join free subscribers from Red Bull, Adobe, Salesforce, Mailchimp, Wistia, Roku, the BBC, and more.

 

Oct 14, 2019
The Stuff Inside [Revisited]
00:21:03

Today, we replay a classic episode from the Unthinkable archives, involving the fastest-growing B2B app of all-time, a TV producer-turned-speaker, and a healthy dose of examining the backwards way we approach content as brands.

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Book Jay for your next event or company meeting. Visit jayacunzo.com

Interested in learning more about making a great show to support your brand? Visit MarketingShowrunners.com, the media company founded by Jay, to read and subscribe for free. You'll be in good company with marketing leaders from Red Bull, Roku, Adobe, Salesforce, Shopify, Zendesk, Wistia, the BBC, LinkedIn, Mailchimp, and thousands of startups and SMBs.

Oct 07, 2019
Dumb Ways to Die [Revisited]
00:39:10

When we dub something a creative smash hit, we often point to the final product, as if their work was neatly contained in this one project. But it's often what happens AFTER something launches that makes it successful. Today, a revisited story about how to build momentum.

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For insights on how to make a great show for your brand, visit MarketingShowrunners.com and join marketing leaders from companies like Red Bull, Roku, Adode, Salesforce, Shopify, Wistia, Zendesk, the BBC, and more.

Fpr information about Jay's speaking and his book, Break the Wheel, visit jayacunzo.com

Sep 24, 2019
How to Reinvent Live Music
00:36:13

A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use small changes to create consistent innovation across dozens of cities and hundreds of venues. (Oh, and their venues? Yeah, they aren't technically venues...)

Follow @talligator_ and @jayacunzo

For speaking inquiries for Jay Acunzo, visit jayacunzo.com

Music in this episode partly provided by New York's legendary folk band, Cardboard Rocketship. Listen to them on Spotify.

Learn more about the craft of creating shows like this one for your brand. Visit MarketingShowrunners.com

Sep 17, 2019
Something Smelly This Way Comes [Revisited]
00:36:48

When a past story Unthinkable listeners absolutely loved resurfaces in a rather facepalmy way, it's time to listen back to this ridiculous story.

For speaking inquiries to have Jay at your next event or company meeting, visit jayacunzo.com or explore his book, Break the Wheel, at jayacunzo.com/book.

You can join marketing leaders from brands like Red Bull, Roku, Adobe, Salesforce, Shopify, Zendesk, Wistia, the BBC, Drift, HubSpot, Mailchimp, and more who subscribe to Marketing Showrunners, Jay's organization providing insights and ideas for marketers who make shows. Visit marketingshowrunners.com/blog to read and subscribe free.

Sep 11, 2019
The Man Bun [Revisited]
00:30:58

Scott looks every part a blacksmith. And while he might not work with any actual metal, he still forges his work with red hot fire. Today, we rerun a classic Unthinkable episode.

Join marketing leaders at companies like Red Bull, Roku, Mailchimp, Adobe, Shopify, Salesforce, and the BBC who get my Marketing Showrunners newsletter: One email per month to help marketers make great original series, like podcasts, video shows, and documentaries, to build passionate audiences. Subscribe at marketingshowrunners.com/subscribe

You can also book me to speak at your next event or company meeting: Visit jayacunzo.com/about-jay to learn more, or email speaking@unthinkablemedia.com

Aug 26, 2019
Creative Cafe: We All Write Menus
00:52:35

Mike Lombardi runs one of the best new restaurants on the planet. Hearing him speak, it kinda seems like that's ALL our jobs.

Subscribe to our monthly newsletter, all about brands making shows. Subscribers include leaders from Red Bull, Roku, Mailchimp, Salesforce, Shopify, Wistia, and more: marketingshowrunners.com/subscribe

Book Jay to speak at your company or event: jayacunzo.com

Aug 09, 2019
Stagnation Is The Enemy
00:41:05

Where does innovation fit in boring industries? How do we get creative when things seem to work against us entirely? What happens when the Powers That Be don't seem to want YOU to be? Today, a story from producer Tallie Gabriel about Museum Hack, the organization that's trying to make a centuries old industry with few resources and little sex appeal look a whole lot more like the preferred entertainment destination of young people everywhere. (Seems Unthinkable, no?)

Learn more about Museum Hack at https://museumhack.com

Follow producer Tallie Gabriel on Twitter @talligator_ or host Jay Acunzo @jayacunzo, or on Instagram @jacunzo

Interested in the craft of making great original shows for your brand? Join marketers from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia, and more who get our monthly newsletter. Subscribe free at marketingshowrunners.com/subscribe

Jul 31, 2019
Wrinkles
00:29:39

When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deconstruction of one of the most popular shows on the internet, plus two new concepts and frameworks we can use to answer all those questions.

For marketers making shows Join leaders at Red Bull, Roku, Adobe, Shopify, Mailchimp, Salesforce, Wistia, LinkedIn, the BBC, and more who get Jay's monthly newsletter, Hidden Gems. It's all about the craft of building original series to create passionate audiences. Join free at marketingshowrunners.com/subscribe

Interested in Jay's keynote speaking for your next event? Now booking dates into mid-2020. Inquiries: speaking@unthinkablemedia.com or jayacunzo.com

Jul 18, 2019
Innovation Impossible
00:23:05

Why do so many leaders scream "INNOVATE!" and so many teams treat innovation like a bunch of random or infrequent stunts or radical changes? It always feels too urgent or too last-minute when we finally evolve. Why? What if there was a better way? What would it REALLY take to make innovation a habit, not a Hail Mary?

Jay's email: jay@unthinkablemedia.com

Subscribe to Jay's monthly newsletter for marketers making shows. Join leaders from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia, the BBC, LinkedIn, and more: marketingshowrunners.com/subscribe

Jay's keynote speaking site: jayacunzo.com

Doug Kessler's blog post on tone of voice in B2B content: https://velocitypartners.com/blog/tone-of-voice-the-b2b-budget-multiplier/

Jul 11, 2019
Triple Dip! #3: Intuition and Process
00:17:13

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!

As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp.

For speaking inquiries, visit my personal site, jayacunzo.com

Jul 03, 2019
Triple Dip! #2: The Pike and the Minnow
00:41:25

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!

As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp.

For speaking inquiries, visit my personal site, jayacunzo.com

Jul 03, 2019
Triple Dip! #1: The Bias to Act
00:19:44

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!

As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp.

For speaking inquiries, visit my personal site, jayacunzo.com

Jul 03, 2019
There's Something About the Light
00:14:46

Consistently great work consistently changes. Does yours? The story of one of history's most revered creators, and the lesser-known story we can all learn from. What does it take to adapt and evolve with the ever-changing times?

Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, Mailchimp, and the BBC on the monthly newsletter: marketingshowrunners.com/subscribe

For speaking inquiries, visit Jay's website, jayacunzo.com

Jun 27, 2019
The Shift We Don't Discuss Enough
00:37:54

Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk about the industry's reactions to that shift. What if we looked the actual change in the eye? What great work might we create then?

Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, and the BBC on the monthly newsletter: marketingshowrunners.com/subscribe

For speaking inquiries for Jay, visit jayacunzo.com

May 31, 2019
Don't Be Like Mike
00:34:15

"But my boss." It's the most common objection to doing better work. Today, we find a framework that can help us do the seemingly unthinkable: have an open, honest conversation, rather than avoiding conflict, in order to create consistently great things as an individual and a team. (Featuring Max Yoder, author of Do Better Work, and cofounder/CEO of Lessonly.)

Max's book: https://www.amazon.com/Do-Better-Work-camaraderie-progress/dp/1732843902/ref=sr_1_1?crid=21EMGCAYEQTIZ&keywords=do+better+work&qid=1558569526&s=books&sprefix=do+bettetr%2Cstripbooks%2C123&sr=1-1

Jay's book: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/

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Interested in the craft of creating original series? (Podcasts, video shows, documentaries and more). Explore my new educational venture, Marketing Showrunners, advancing the craft of marketers making shows to build passionate audiences. Subscribers from teams like Red Bull, Zendesk, Salesforce, Adobe, Shopify, and more: www.marketingshowrunners.com

You can also explore my keynote speaking for your next event or company meeting: http://jayacunzo.com

May 27, 2019
Creative Cafe: Standup Comedy with Sarah Cooper
00:47:26

Continuing our behind-the-scenes miniseries, we talk to Sarah Cooper: comedian, writer, author of the books 100 Tricks to Appear Smart in Meetings and the new one, How to Be Successful Without Hurting Men's Feelings. We dive into how a standup comedy act takes shape, what gets changed over time, and what we can learn about creating consistently great work from standups.

--

Interested in the craft of creating original series? (Podcasts, video shows, documentaries and more). Explore my new educational venture, Marketing Showrunners, advancing the craft of marketers making shows to build passionate audiences. Subscribers from teams like Red Bull, Zendesk, Wells Fargo, Accenture, Zapier, Pacific Content, Shopify, and more: www.marketingshowrunners.com

You can also explore my keynote speaking for your next event or company meeting: http://jayacunzo.com

May 20, 2019
Make It So
00:23:17

How do we bring our full selves to our work, when a lot of that work feels like a slog? Even if we love our jobs, so much of what we do each day can repeat. We show up, we execute, and we repeat. Over and over again. Today, the story of the Boston-based venture capitalist Sarah Downey of Accomplice. The self-proclaimed nerd loves sci-fi, fantasy, and most of geek culture. Yet despite her role in tech, being her true self at work wasn't always welcome. Recently, she decided to unite her love for startups and Star Trek: The Next Generation. It's a project that forces her to bring herself -- her FULL self -- to the work every single day. Even though something about her work repeats day after day after day after day...

FURTHER EDUCATION & INSPIRATION:

Learn how to make a great show for your brand. Visit MarketingShowrunners.com and subscribe.

You can also hire host Jay Acunzo to speak at your next event. Visit jayacunzo.com

May 13, 2019
A Very Persuasive Porpoise
00:34:00

When complacency kicks in, and others refuse to change, we often try to persuade them to change or act in the exact opposite way we should. In this episode, the story of how Sean Callahan and Russell Glass found more effective and far more delightful approach.

FURTHER EDUCATION & INSPIRATION:

Learn how to make a great show for your brand. Visit MarketingShowrunners.com and subscribe.

You can also hire host Jay Acunzo to speak at your next event. Visit jayacunzo.com

May 07, 2019
Sound Comes First
00:31:14

Something unthinkable is happening at Grado Labs in Brooklyn. That is, if you can find the damn place...

Today, a story about family, business, legacy, and hand-crafted products, found in the most unlikely of industries: the fast-paced, high-budgeted world of consumer electronics.

Interested in making a show yourself? Subscribe to my new newsletter specifically about the craft of creating original series. It's called "Hidden Genius," and it's available once per month: marketingshowrunners.com/subscribe

You can also read the Marketing Showrunners blog, where I publish regular insights and stories for makers and marketers who share one believe: Marketing isn't about who arrives. It's about who stays. Visit marketingshowrunners.com/blog

Apr 30, 2019
Creative Cafe: The Speaking Business
01:01:23

In the third episode of our miniseries featuring in-depth, behind-the-scenes conversations about makin' stuff, we shed light into the black box that is the professional keynote speaking industry.

(Learn more about my keynote speaking at jayacunzo.com)

Apr 24, 2019
Thank Dog
00:41:20

Alex Cook's grandfather brightened every room he entered. Now, thanks to Alex, his brother, an old dog, and some lobsters, Tirrell Cook might just inspire every family to brighten the lives of their eldest members.

Subscribe to the Marketing Showrunners newsletter: http://unthinkablemedia.com/subscribe

Explore Nanagram: http://nanagram.co

Hire Jay to keynote your next event or speak to your team: http://jayacunzo.com

Apr 11, 2019
Creative Cafe: How to Make a Great Show
00:39:50

In the second episode of our miniseries featuring in-depth, behind-the-scenes conversations about makin' stuff, we share never-before published thoughts and ideas learned by making this show for three years.

Subscribe to the Unthinkable Media newsletter to get one exclusive big idea each month for making great shows, plus a roundup of insights, resources, and show deconstructions: unthinkablemedia.com/subscribe

Apr 03, 2019
A Small Fiction
00:41:40

Inside the internet's smallest creative project (which is having a massive impact on its audience) through the eyes of its creator. Together, we uncover the two component parts to creative work that we can use to constantly exceed expectations over time.

Buy a copy of James Miller's book and share your receipt with Jay Acunzo for a copy of HIS book, Break the Wheel, signed, with stickers, for free.. Find James's book, A Small Fiction, here: https://www.amazon.com/Small-Fiction-James-Miller/dp/1783526874/

GET WEEKLY STORIES & INSIGHTS ON THE NEWSLETTER: http://bit.ly/DamnTheBestPractices.

WORK WITH JAY ACUNZO

Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com

Hosting/producing podcasts and video shows for brand clients: unthinkablemedia.com

Buy a copy of Jay's book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook

Mar 18, 2019
Miniseries Update: Exceptions Now In Its Own Feed
00:41:43

You can find Exceptions anywhere you listen to your podcasts, including on...

Apple Podcasts: https://itunes.apple.com/us/podcast/exceptions/id1451633126

Spotify: https://open.spotify.com/show/4tXUONfdFE0h9HculjEq36?si=mM6vCZnYSmSfaXkR5KgAvg

Overcast: https://overcast.fm/itunes1451633126/exceptions

Mar 13, 2019
The Paradox of Exceeding Expectations
00:18:52

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.

WORK WITH ME

Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com

Creating shows for B2B clients: unthinkablemedia.com

Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook

ABOUT THE SHOW:

Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable.

ABOUT THE HOST:

Jay Acunzo is an author, keynote speaker, and a critically acclaimed show host and executive producer.

As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

Mar 05, 2019
Bad Different | Eye-Opening Stories about Being Unique
00:25:53

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.

WORK WITH ME

Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com

Creating shows for B2B clients: unthinkablemedia.com

Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook

ABOUT THE SHOW:

Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable.

ABOUT THE HOST:

Jay Acunzo is an author, keynote speaker, and a critically acclaimed show host and executive producer.

As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

Feb 25, 2019
Made to Stick | Anthony Constantino, CEO of Sticker Mule
00:30:56

Anthony Thomas, the CEO of Sticker Mule, adores operations and manufacturing. Those are decidedly not-creative areas to adore. Or so I thought.

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.

WORK WITH ME

Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com

Creating shows for B2B clients: unthinkablemedia.com

Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook

ABOUT THE SHOW:

Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable.

ABOUT THE HOST:

Jay Acunzo is an author, keynote speaker, and a critically acclaimed show host and executive producer.

As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

Feb 18, 2019
Creative Cafe: Dan Mills, Creative Director at Wistia
00:47:10

Introducing a new miniseries running within Unthinkable: Creative Cafe, the kind of emotional, insider, and cathartic conversations creative people always have over drinks that microphones usually ruin when we try to record them. In this first episode of the series, we talk to one of the most creative honey badgers around, Dan Mills, creative director at Wistia. We cover things ranging from careers in music, how art and business collide (and why art is taking over), and why Wistia chose to reinvent itself as a company that makes far more than short, educational videos with the launch of One, Ten, One Hundred, a four-part docuseries.

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.

Here's what to expect:

  1. IMMEDIATELY: A quick welcome note and video.
  2. WEEK ONE: A few of the most foundational ideas we need to go on this journey together.
  3. EVERY WEEK THEREAFTER: One new story and idea for questioning best practices, being consistently creative, and producing refreshing work.

WORK WITH ME

 

ABOUT THE SHOW:

Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable. 

 

ABOUT THE HOST:

Jay Acunzo is an author, keynote speaker, and a critically acclaimed show host and executive producer.

As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

Feb 13, 2019
Resonance vs. Reach | Jack Conte, CEO of Patreon | Season 5 Premiere
00:19:30

A plea about creativity in the workplace, and a brief exploration of the evolution of the internet to learn why we should change how we communicate our value to others as creators. We're joined by Patreon's CEO, Jack Conte, as well as a collection of creative voices: Chase Jarvis (CEO of CreativeLive), Deb Aoki (Sr. Experience Designer, Adobe), Josh Bernoff (author, editor, and blogger at Without Bullshit), Juliana Casale (Head of Marketing, CrazyEgg), Angela Schneider (writer and photographer), Macaela Vandermost and Corey Fanjoy (both from Newfangled Studios).

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.

Here's what to expect:

  1. IMMEDIATELY: A quick welcome note and video.
  2. WEEK ONE: A few of the most foundational ideas we need to go on this journey together.
  3. EVERY WEEK THEREAFTER: One new story and idea for questioning best practices, being consistently creative, and producing refreshing work.

WORK WITH ME

 

ABOUT THE SHOW:

Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable. 

 

ABOUT THE HOST:

Jay Acunzo is an author, keynote speaker, and a critically acclaimed show host and executive producer.

As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

Feb 04, 2019
Kid President's Battle
00:12:28

 

Robby Novak's most popular video has been seen over 44 million times, and even though it's his face, his words, and his VIDEO, almost nobody watching knows his name is Robby Novak. Instead, they call him something else: Kid President. In this episode, hear why even the most enjoyable of videos KP has created -- and the best work from the best creators on the planet -- suffers from one issue that we must face as well.

Watch Kid President's Pep Talk video here: https://www.youtube.com/watch?v=l-gQLqv9f4o

 

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.

 A quick welcome note and video.

  1. IMMEDIATELY: A quick welcome note and video.
  2. WEEK ONE: A few of the most foundational ideas we need to go on this journey together.
  3. EVERY WEEK THEREAFTER: One new story and idea for questioning best practices, being consistently creative, and producing refreshing work.

 

WORK WITH ME: 

 

ABOUT UNTHINKABLE:

Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable. 

 

ABOUT JAY ACUNZO:

Jay is an author, keynote speaker, and a critically acclaimed show host and executive producer.

As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

Jan 21, 2019
The Worst Career Advice
00:11:56

I kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conventional thinking in our work. As promised, here are the two links mentioned:

TRAVEL LOG: http://bit.ly/jay2019log

My transparent, public, and continually updated account (editorial calendar and more) of my work this year, packaged as a travel journal. We're fighting against one awful phenomenon in business (shortcut culture) and fighting for one major goal (creating unassailable work). My hypothesis is that we need to master the ability to create consistently great work -- that consistency is key. But how does that work? What does it take? The Travel Log contains all questions, ideas, stories, mental frameworks, science, and other goodies I'm uncovering and creating.

NEWSLETTER: http://bit.ly/DamnTheBestPractices

Subscribe to get a new story to start each week feeling inspired. The newsletter is the main vehicle where I push this quest forward, sharing everything from the podcast, as well as exclusive 1:1 video chat invitations, new projects and experiments, and behind-the-scenes insights that don't make it anywhere else.

WORK WITH ME: 

  • I give ~20 keynote speeches a year to audiences ranging from 40 global brand executives to 400 fire safety officers to 4,000 marketers and everything in between: jay@unthinkablemedia.com or jayacunzo.com

  • Hire me to host/produce an original series for your B2B company: unthinkablemedia.com

  • Read my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook

ABOUT UNTHINKABLE:

Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable. 

ABOUT JAY ACUNZO:

Jay is a critically acclaimed show host and executive producer, as well as the founder of Unthinkable Media, which creates documentary series with brand clients.

As a digital media strategist at Google, Jay was responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

In a world where “storyteller” has become a buzzword, Jay has earned a living by understanding how to tell actual stories -- emotional tales of people and teams doing their best work that help inspire others to push past conventional thinking in theirs.

Jan 07, 2019
Why LESSONLY Prioritizes Psychological Safety Above All Else ["Exceptions" Ep.7]
00:38:44

In Episode 7 of my docuseries with brand partner Drift, we go inside a rising star in B2B, Lessonly. The company's internal principles guide everything they do, and they articulate some very atypical but refreshing principles. Underpinning every principle and every action spawned from those principles is one core concept: Psychological Safety. 

Hear why it's so dangerous to overlook this idea, and the very real ways it's changed Lessonly's team for the better. Plus, why is the company's VP of Marketing Kyle Lacy spraypainting 700 toy llamas gold in his garage? 

MORE GOOD STUFF:

My book, Break the Wheel, is about questioning best practices to think for yourself. If you want to make better decisions, faster, in your unique context, check it out on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/

You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking by subscribing to my newsletter at bit.ly/DamnTheBestPractices

Dec 26, 2018
Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]
00:40:00

In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today, we go inside social media software company Buffer. They're an exception for many reasons, but chief among them is how they increase emotional resonance between their team and their audience. In this episode, I define the differences between traffic, audience, and resonance, and we hear how Buffer executes against each.

Special thanks to Brian Peters and Kevan Lee for joining.

MORE GOOD STUFF:

My book, Break the Wheel, is about questioning best practices to think for yourself. If you want to make better decisions, faster, in your unique context, check it out on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/

You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking by subscribing to my newsletter at bit.ly/DamnTheBestPractices

Dec 17, 2018
How FIRST ROUND CAPITAL Changed VC Brands Forever ["Exceptions" Ep.5]
00:38:26

In Episode 5 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand, with a twist: We go outside the world of product companies and talk to one of the world's most well-known VC firms in tech, First Round Capital.

In the episode, we talk to Looker cofounder and CTO Lloyd Tabb about his experiences working with FRC, and then hear from Bill Trenchard, one of the partners at the firm. 

MORE GOOD STUFF:

My book, Break the Wheel, is now available on Amazon in print, ebook, and audio formats: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/

You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking: bit.ly/DamnTheBestPractices

Dec 07, 2018
Gravy
00:32:14

In the third of three Thanksgiving Week specials, we hear the incredible story of two individuals who so in-touch with WHY they do their work that they make decisions others can't possibly stomach, and overcome challenges most of us have never faced.

It's Unthinkable ;) 

(For more weekly stories, subscribe to my newsletter, Damn the Best Practices: bit.ly/damnpractices)

Nov 21, 2018
In on the Secret
00:22:38

In the second of three Thanksgiving Week special episodes, an old classic featuring a New York artist's odd but revealing experiment and the story of Frank Warren, creator of PostSecret.

Why do we let judgment of our ideas affect our willingness to share them? How do we overcome that? Can we reach a place where we stop shoving others away when they criticize us, claiming they don't "get it"?

(For weekly stories, subscribe to my newsletter, Damn the Best Practices: bit.ly/damnpractices)

Nov 20, 2018
The Picnic Experiment
00:15:19

Why do we gorge ourselves on holidays? Why do we do ANYTHING that seems mindless? "Because that's how we do things around here." In this story, the psychological phenomenon that explains this type of decision-making ... and what we need to do to break from it.

This concept was pulled from my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. Buy now on Amazon in print, ebook, or audiobook formats: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/

Nov 19, 2018
How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4]
00:43:57

In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.

Today we go inside Help Scout an talk to CEO/cofounder Nick Francis, head of support Abigail Phillips, and an actual Help Scout customer. Plus, we hear from some of their employee's plants.

MORE GOOD STUFF:

My book, Break the Wheel, is now available on Amazon in print, ebook, and audio formats: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/

You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking: bit.ly/DamnTheBestPractices

Oct 30, 2018
Short Story: The Choice That Makes or Breaks Great Work (Part 2)
00:13:15

This is Part 2 of a story that originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices

Last time, I shared a psychological concept I uncovered while researching for my book, Break the Wheel. Today, the solution to that mental barrier blocking better decision-making at work.

GET THE BOOK ON AMAZON OR AUDIBLE:

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work

Amazon (print, Kindle, audiobook): https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/

Audible: https://www.audible.com/pd/Break-the-Wheel-Audiobook/B07JH7FQCJ

Thanks for listening!

Oct 26, 2018
Short Story: The Choice That Makes or Breaks Great Work (Part 1)
00:11:22

This story originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices

I first uncovered this psychological concept in the research for my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, now available on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Thanks for listening!

Oct 17, 2018
How Does INVISION Make Big Creative Projects Look Logical? ["Exceptions" Ep.3]
00:33:55

In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.

Today's most exceptional companies rely on creating great experiences to stand out from the commodity noise.

Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: bit.ly/damnpractices

You can also say hi on Twitter @jayacunzo or Instagram @jacunzo

My new book, Break the Wheel, is now available on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Oct 08, 2018
Book Launch Day! Special AMA & Behind-the-Scenes Episode
00:56:03

Order your copy of Break the Wheel on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition-ebook/dp/B07HQF97J7

ABOUT THE BOOK:

Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work

Our world is flooded by advice, ideas, and experts, but we shouldn’t make decisions based on “best practices.” Instead, we should do what works best for us, building careers and companies with the sort of clarity that leads to exceptional work. Only, first, we need to escape the endless cycle of stale approaches and trendy tactics that holds us back. We need to Break the Wheel. In this quick-hitting, powerful book, keynote speaker and podcaster Jay Acunzo hands us a sledgehammer. With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice. Remember: Finding best practices isn't the goal. Finding the best approach for you is.

Oct 01, 2018
Short Story: What We Really Mean by "Visionary"
00:16:11

Break the Wheel's NEW publish date is Oct. 1, 2018! That means this is the final week to get signed copies plus bonus goodies sent to you in the pre-sale. Visit jayacunzo.com/book for that, or head over to Amazon to purchase your print, Kindle, or audiobook version of Break the Wheel: Question Best Practices, Hone Your Intuition, Do Your Best Work.

Today, the problem with dubbing an innovator or creator a "visionary," and how we, too, can act just like them. (Spoiler alert: The very idea that they possess any kind of foresight is BS. Like you'd expect me to say anything else?)

Sep 24, 2018
Why Is WISTIA So Creative? ["Exceptions" Ep.2]
00:49:28

Big News: My book, Break the Wheel, is now available for pre-orders at jayacunzo.com/book!

Today, Episode 2 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, but these individuals are proving why it's arguably the most important strategy today for creating exceptional companies.

Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: bit.ly/damnpractices

You can also say hi on Twitter @jayacunzo or Instagram @jacunzo

Aug 30, 2018
Short Story: The Schreader [Plus, Signed Books for You]
00:16:34

Visit jayacunzo.com/book for the pre-sale in the United States. Purchase single or bulk, and get each signed. Available now through October 2018 when the book launches worldwide.

Also ... a story (obviously). 

Aug 27, 2018
What Makes GUSTO Exceptional? ["Exceptions" Ep.1]
00:38:43

Episode 1 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, but these individuals are proving why it's arguably the most important strategy today for creating exceptional companies.

Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: bit.ly/damnpractices

My first book, Break the Wheel, arrives this fall. First to know will be the newsletter. 

You can also say hi on Twitter @jayacunzo or Instagram @jacunzo

Aug 05, 2018
Intuition [Re-aired]
00:31:31

While I work on Season 4 plus my book, Break the Wheel (Fall 2018), I wanted to share with you one of the most popular episodes from the backlogs: "Intuition." Insight into how the world seems to define intuition and why it's so darn broken. Then, we do something unthinkable: We try to define it together, not in some fluffy sense, but in a practical, real-world way, so we can proactively hone and use this skill. In this episode, we hear from one of the most legendary photographers on the planet and the founder/CEO of CreativeLive, Chase Jarvis.

In the meantime, be sure to subscribe to my weekly newsletter, sharing one new story every Monday for being better than best practices. That's at http://bit.ly/DamnTheBestPractices

Jul 18, 2018
Voices [Re-aired]
00:25:17

As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: Voices. The incredible story of Lisa Schneider and her warm, witty, and wonderful team working for ... the dictionary. What they did seemed unthinkable, until you hear their side of the story. Hope you enjoy!

In the meantime, be sure to subscribe to my weekly newsletter, sharing one new story every Monday for being better than best practices. That's at http://bit.ly/DamnTheBestPractices

Jun 28, 2018
"Try to Be Awesome" - A Tribute to Anthony Bourdain
00:12:08

Anthony Bourdain inspired much of this very show. Though my style is a bit different than his, I've learned from his method, watched him work with my mouth hanging open and my eyes wide, and aspire to be the Anthony Bourdain of the business world. His window into the human experience was food. Mine is careers.

In this episode, a tribute, pulled from my newsletter "Damn the Best Practices." Subscribe to that weekly email at bit.ly/damnpractices.

Thank you, Anthony Bourdain, for sharing your art with the world. Rest in power...

Jun 11, 2018
The Bias to Act [Re-aired]
00:24:57

As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: The Bias to Act. Two incredible stories and some inspiring-yet-weird-yet-warm commentary (yanno ... like every episode). Hope you enjoy!

In the meantime, be sure to subscribe to the Maker Channel wherever you get your podcasts. TMC is where we release experimental episodes for shows still in development, plus go behind the scenes making great podcasts. 

Apple Podcasts: https://itunes.apple.com/us/podcast/the-maker-channel/id1372336578

Google Play: https://play.google.com/music/listen#/ps/Ie67mcy53xhoawnu5fo6wmo4igu

Stitcher: https://www.stitcher.com/podcast/unthinkable-with-jay-acunzo/the-maker-channel

 

 

May 29, 2018
Don't Start with Data [Re-aired]
00:19:50

I'm hard at work making Unthinkable Season 4 AND writing my first book, Break the Wheel, due out this fall (2018). The book is inspired by and pulls from the first three seasons of Unthinkable!

For now, here's an oldie but a goodie -- a sneaky-good episode from the archives. Enjoy!

Subscribe to get one new story or idea every Monday morning about being better than best practices: http://bit.ly/joinunthinkable

May 15, 2018
Anthony Shaves the World [Re-aired]
00:22:25

As I work on Unthinkable Season 4 and the book relating to this show, called Break the Wheel (Fall 2018), I wanted to dip into the archives and resurface a sneaky-good episode. Enjoy!

Subscribe to get one new story or idea for being better than best practices every Monday morning: http://bit.ly/joinunthinkable

May 01, 2018
Holiday Special: Twas the Night Before Launching
00:03:53

A final treat and sign-off until next season. Thank you SO. FREAKING. MUCH. for supporting for my work, from speaking to podcasting and beyond! So much in store for 2018, and I'm grateful to you for your time, feedback, and love.

If you haven't yet, be sure to subscribe to get my regular Monday emails: bit.ly/joinunthinkable

Dec 21, 2017
Break The Wheel [Season 3 Finale]
00:42:27

In the Season 3 finale of Unthinkable, it's time for a story and a battle -- a story about a runaway creative success that flies in the face of conventional thinking and a battle that all of us face whenever we aspire to be better than average in our careers.

Finally, at long last, we blame one dastardly demon for our nasty habit of always taking the easy way out, the accepted route forward. Finally, we enter the battle within, and things get hairy. Luckily, Tim Urban from Wait But Why is here to help. Well. Kinda.

It's Unthinkable.

SUBSCRIBE TO THE NEWSLETTER:

bit.ly/JoinUnthinkable

LINKS TO KNOW:

Wait But Why

Tim Urban on Twitter

Tim's TED Talk

The original post, Why Procrastinators Procrastinate

Dec 18, 2017
Gravy [Season 3]
00:30:41

How does your intent for your work change your results? If your goal is to build something big, does that increase the odds? Why, then, do so many stories about huge successes start out the same way: with a shrug, and a quick, "I just wanted to brew some beer." ? Today, we explore the story of The Alchemist, makers of the industry sensation, Heady Topper. 

SUBSCRIBE TO THE NEWSLETTER

http://bit.ly/joinunthinkable

LINKS TO KNOW

The Alchemist brewery

Dec 11, 2017
A Monumental Shift [Season 3]
00:36:14

Most brand-created podcasts are -- how shall I put this? -- IMPRESSIVELY terrible. So, naturally, Steve Pratt finds total creative fulfillment in that industry. Obviously. See, to invent the future of an entire industry and collaborate with some of the world's top brands, Steve gets to crash through one barrier after another. And as he excitedly does so, his weapon of choice isn't massive budget, a bestselling book, or a big "personal brand." No, instead, Steve calmly walks to the board and draws a simple graph for his clients to see. 

From the outside looking in, his work is just so unlikely that you MIGHT call it ... Unthinkable.

LINKS TO KNOW:

Steve Pratt on Twitter

Pacific Content

Slack's podcast, Work In Progress

SUBSCRIBE to Unthinkable via email at unthinkable.fm

Dec 03, 2017
Something Smelly This Way Comes [Season 3]
00:32:51

Suzy Batiz had sworn off starting companies. NEVER AGAIN, she thought. But one sniff and one conversation later, she was obsessed. Her curiosity took over, and a decade later, she's built a 300-million-dollar empire. And all of it started by trying to solve a problem none of us care to even think about, let alone build a career around.

It's Unthinkable.

LINKS TO KNOW:

Viral video link

Company website

Nov 27, 2017
The Pike And The Minnow [Season 3]
00:39:54

Nobody actually takes risks, especially in business, so what if the key to doing better work is making unconventional paths seem SAFER than the best practice? That's exactly what Clair Byrd, Clark Valberg, and the team behind Design Disruptors did. They took a massive project in scope and found a way to make each step seem safer than the last. They built a refreshing, eye-opening project without ever changing their team's goals. They did everything we aspire to do in our work in a way that seems, well, anything BUT Unthinkable.

LINKS TO KNOW:

Design Disruptors site

Clair Byrd on Twitter

Clark Valberg on Twitter

The original Design Disruptors movie trailer

Nov 19, 2017
Dumb Ways To Die [Season 3]
00:38:58

Looking for the video link? Scroll down! For now, a blurb on the episode:

Unsurprisingly, one of the catchiest songs ever created topped the iTunes charts. It beat epic songs by Rhianna and Drake, and narrowly missed topping Adele and even Gangnam Style. Away from the charts, this song sparked a global movement -- merchandise and microsites, mobile games and parodies galore. One song and one video, going crazy viral, and snowballing into something much larger than itself. And while none of that seems all that surprising in our digital world today, when you learn about who created this song -- and the insanity that ensued -- it'll seem like pure insanity. 

You might even call it ... Unthinkable.

LINKS TO KNOW:

The original DWTD video: https://www.youtube.com/watch?v=IJNR2EpS0jw 

The DWTD website: http://www.dumbwaystodie.com/ 

DWTD on YouTube: https://www.youtube.com/channel/UC7lZ_iOz3NhA6krGfILerQA 

Nov 13, 2017
The Man Bun [Season 3]
00:30:58

Scott Stratten looks every part a blacksmith. He's mastered a rare craft in our digital world today, but make no mistake -- he's a master craftsman. And while he may not work with any type of metal, he still forges his work with red hot fire.

It’s Unthinkable.

LINKS TO KNOW:

Scott on Twitter: http://twitter.com/unmarketing 

Scott's website: http://unmarketing.com 

Scott's podcast: http://www.unmarketing.com/category/podcast/ 

Nov 06, 2017
Sound Comes First [Season 3 Premiere]
00:33:26

If there was a Yelp listing for every industry niche, "Headphone Brand" would appear with the most possible dollar signs.

Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick Lamar and Nicki Minaj, athletes like LeBron James, and brands like Apple, Sony, Bose, and more, all slug it out to deliver the same message in increasingly expensive ways: "These headphones are the best."

This is a flashy, fast-paced industry niche.

So what in the heck do we make of Grado Labs?

In 1918, a Sicilian immigrant purchased a small building on a nondescript block in Brooklyn. Over nearly a century, while the world around this building changed at breakneck speed, the world inside plodded along. It was one kind of business, and then, gradually, another. It was led by one generation of Grado, and then, gradually, another.

They don't advertise, not one cent. They don't upgrade much, using the same old equipment in the same old building. And they even make their headphones by hand.

So why are they such a success in the digital age?

It's Unthinkable.

Get behind-the-scenes photos and videos, host commentary, plus this week's "email antipasto" by subscribing to the newsletter: unthinkable.fm

Follow Jay on Twitter or Instagram: twitter.com/jayacunzo // instagram.com/jacunzo

Hire Jay to speak: jayacunzo.com

-------------------- MUSIC CREDITS: Calmant - Calming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100859 Artist: http://incompetech.com/

Sep 01, 2017
First-Principle Insights [Season Finale]
00:17:38

We call the show "Unthinkable" because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking -- that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant -- that can be tough to understand from the outside looking in. Or maybe they did work that was exceptional, i.e., an exception, from all the average, familiar, safe, down-the-fairway, just-so-basic-I-could-punch-a-watermelon junk.

But here's the catch: When you do that kind of great work, it rarely feels crazy TO YOU. So maybe ... it's not unthinkable at all.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm 

FEEDBACK & FOLLOWS:

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

 

Jul 31, 2017
Your Unfair Advantage [How Intuition Works #7]
00:21:18

What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn't that be an insanely valuable skill? If you could instantly skip ahead of your peers by seven, 17, or 77 steps or pull from seven, or 17, or 77 sources of ideas ... wouldn't you want to figure out how that stuff works?! Wouldn't you cultivate it? Practice it? Get to the point where you could actually RELY on it?

Intuition. Your unfair advantage. It's Unthinkable.

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

Jul 24, 2017
Aspirational Anchors [How Intuition Works #6]
00:31:03

The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you'd need to focus more on your own context than all that advice.

Luckily, today, we explore one question you can ask yourself to instantly make sense of all the advice in this Information Age. And we revisit one of our most popular stories EVER to see how this question affects our ability to create exceptional work.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm 

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

Jul 17, 2017
Making the Leap Pt. 2 [How Intuition Works #5]
00:21:58

We use our intuition every single day to make decisions. So why does it still feel like a leap to trust it when it comes to the more meaningful stuff in our work? The answer is more complicated than you think. But your response can be a lot simpler than you image, too -- and that's great news if you want to do meaningful work.

 

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

twitter.com/jayacunzo

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Jul 10, 2017
Making the Leap Pt. 1 [How Intuition Works #4]
00:25:03

Last we spoke, we wondered why we don't trust our intuition more. I mean, it's with us at all times, telling us things. But we often feel like it's a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm?

To help make sense of this, we revisit the story of Alec Brownstein, the Executive Creative Director at Dollar Shave Club, and his incredible side project, viewed by billions: The Google Job Experiment

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm 

FEEDBACK & FOLLOWS:

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

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Jun 25, 2017
Week Off Mailbag Special!
00:28:13

Technically supposed to be taking a week off but ... I won't tell if you don't!

Send your examples of conventional wisdom, pithy quotes-as-gospel, or popular best practices to jay@unthinkable.fm -- we might use them in a future show!

Subscribe to the Monday AM newsletter at unthinkable.fm

Jun 11, 2017
The Leap [How Intuition Works #3]
00:33:25

Last week, we defined intuition once and for all. This week, we wonder: Why don't we routinely TRUST our intuition? We came up with a practical definition, but why can't we seem to make it practical in our daily lives? Why does it so often feel like a leap?

To help make sense of this, we revisit the story of Neil Pasricha, a bestselling author, TED speaker, and the creator of the blog 1000 Awesome Things.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm 

FEEDBACK & FOLLOWS:

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

Jun 05, 2017
Defining Intuition [How Intuition Works #2]
00:33:08

So we aspire to do something exceptional, and we can't stand all that average noise created by the endless "hacks" and "cheats" and "secrets" out there. So now what? If all that expertise is simply generalized advice that gets us to average, what can we use to go from average to exceptional? What can we rely on to get the rest of the way there? 

Intuition.

But what the heck IS intuition? And how can we actually control it proactively?

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

 

VIDEO PREVIEW: https://www.youtube.com/watch?v=cHwnz1cSCVY 

May 29, 2017
Our Journey Begins [How Intuition Works #1]
00:32:18

After a year, we finally land on the common thread that ties us all together as listeners. Then, we revisit one of our most popular stories and find out some new things we missed last time. And we begin our march forward, week by week, to solve the biggest problem facing our projects, companies, and careers today.

MIKE'S SUPER BOWL AD: https://www.youtube.com/watch?v=V_3H_Y5QUWw

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS: jay@unthinkable.fm twitter.com/jayacunzo instagram.com/jacunzo

VIDEO PREVIEW: https://www.youtube.com/watch?v=WIvVtu4fed8&feature=youtu.be

May 22, 2017
Names You Know, Stories You Don't: Amy Schmittauer
00:31:17

Our our every-other-week series profiling names you know sharing stories you don't concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why she loves editing more than being on camera, and how she grapples with her early speaking careers.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

LINKS TO KNOW:

Amy Schmittauer on Twitter: https://twitter.com/Schmittastic

Amy's YouTube https://www.youtube.com/user/savvysexysocial

May 15, 2017
Constraints [Intuition Series #11]
00:27:02

Remarkable stories of what happens when you embrace constraints, rather than fight for "creative freedom" (and an exploration of what the heck "creative freedom" even means).

Stories today from First Round Capital (one of the premier venture capital firms in tech, with investments in Uber, Warby Parker, Blue Apron, Square, and more) and Soviet Visuals, a remarkable side project from a former Russian ballerina and current Facebook employee revealing something special about constraints.

What might happen if you embraced or even sought out constraints in your work, instead of fought them?

It's Unthinkable.

>> Get the Unthinkable Monday morning email by subscribing at unthinkable.fm

 

Contact Jay: jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

Book Jay to speak: jayacunzo.com

 

LINKS TO KNOW:

First Round Review: firstround.com/review

Camille Ricketts on Twitter: twitter.com/camillericketts

Soviet Visuals on Twitter: twitter.com/sovietvisuals

BusinessPodcast    

 

May 08, 2017
Names You Know, Stories You Don't: Doug Kessler
00:38:27

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com 

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm 

http://twitter.com/jayacunzo 

http://instagram.com/jacunzo 

LINKS TO KNOW:

Doug Kessler on Twitter: http://twitter.com/dougkessler 

The new way Doug's team created to tell digital stories: https://velocitypartners.com/resources/the-new-media-message/ 

Apr 30, 2017
Insides [Intuition Series #10]
00:21:03

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?

Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.

What happens when you spend way more time thinking about the stuff INSIDE our work?

It's Unthinkable.

>> Get the Unthinkable Monday morning email by subscribing at http://unthinkable.fm 

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm 

http://twitter.com/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Slack's amazing blog: https://slackhq.com/ and podcast: https://slack.com/podcast

Julie Kim on Twitter: https://twitter.com/onejuliekim

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Andrew Davis's website: http://www.akadrewdavis.com/

 

Apr 23, 2017
Names You Know, Stories You Don't: Robert Rose
00:32:49

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Robert Rose on Twitter: https://twitter.com/robert_rose

Robert's newsletter: http://contentadvisory.net/

 

Apr 17, 2017
Voices [Intuition Series #9]
00:25:02

We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it.

Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, Producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.

What happens when you combine intent with hunger?

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Lisa on Twitter: https://twitter.com/lisaschneider64

Merriam-Webster on Twitter: https://twitter.com/merriamwebster

Merriam-Webster's Washington Post piece: https://www.washingtonpost.com/news/the-intersect/wp/2016/12/19/were-descriptivists-not-jerks-an-interview-with-twitters-edgiest-dictionary/

Andrew Littlefield on Twitter: https://twitter.com/FSUAndrew

Mariel Bildsten's music: http://marielbildsten.com/

Special thanks to Tom Webster, who voices the dictionary: https://twitter.com/webby2001

 

Apr 10, 2017
Names You Know, Stories You Don't: Tamsen Webster
00:25:07

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen's love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

twitter.com/jayacunzo

snapchat.com/add/jayacunzo

instagram.com/jacunzo

 

LINKS TO KNOW:

Tamsen Webster on Twitter: twitter.com/tamadear

Tamsen's new idea: The Read Thread: tamsenwebster.com/what-is-the-red-thread/

Apr 02, 2017
Just Ship It [Intuition Series #8]
00:16:58

We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend ... or foe?

Today we go exploring the topic of shippin' it, and shippin' it good.

Stories about Chris Piascik, an illustrator who has published a new drawing every single weekday since 2007, and Andrea Fryrear, a newly-minted author who wrote her book in 6 months and got her start writing 5 articles every week for work.

We care about craft. And results. We want to make it GREAT. But also done. Let's make sense of this hairy idea today.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

FEEDBACK // WORK WITH JAY:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Chris's portfolio: http://chrispiascik.com

Chris on Twitter: https://twitter.com/chrispiascik

Andrea's site: http://theagilemarketer.net/

Andrea on Twitter: https://twitter.com/AndreaFryrear

Andrea's book: https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107/

 

Mar 26, 2017
Names You Know, Stories You Don't: Mitch Joel
00:34:38

We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there's one platform we'll all use in the future. That's right: ONE.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be the opening keynote! Come see Jay, Mitch, and hundreds of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

http://jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Mitch Joel on Twitter: http://twitter.com/mitchjoel

Mitch's Podcast: http://www.twistimage.com/podcast/

 

 

Mar 20, 2017
Wizards [Intuition Series #7]
00:21:55

Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. 

Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's email geekery. At the end, I share some big news. 

 

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. Come see me, Jay Baer, Jessica Best, and the world's top content marketers speak, September 5-8 in Cleveland. (If you listen and attend the event, PLEASE alert me you're going. I'd love to meet!)

Learn more and register at http://contentmarketingworld.com (use code UNTHINKABLE for $100 off the main event and all-access passes)

 

FIND ME HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Jay Baer on Twitter: http://twitter.com/jaybaer

Jay's company: http://convinceandconvert.com

Jessica Best on Twitter: http://twitter.com/bestofjess  

Mar 13, 2017
Travel [Intuition Series #6]
00:21:50

Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land).

Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket?

Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

 

FIND JAY HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

 

LINKS TO KNOW:

Anthony's side project: http://www.anthonyshaves.com/

Razors Barbershop: https://www.razorsbarbershop.com

Carla Johnson on Twitter: https://twitter.com/CarlaJohnson

Carla's site: http://typeacommunications.com/

 

 

Mar 06, 2017
Process [Intuition Series #5]
00:15:33

"What is your writing process?"

Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr.

Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM!

Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE?

Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet.

Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting.

It's Unthinkable.

>> Get the Unthinkable Monday AM email by subscribing http://unthinkable.fm

Boston-based bands who helped make this episode sound great:

 

FIND JAY HERE:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://snapchat.com/add/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Justin Blackman on Twitter: https://twitter.com/@alittlebetterme/

Justin Blackman's blog: https://justalittlebetter.net/

Knar Bedian on Twitter: https://twitter.com/live_hye

Sound of Boston: http://soundofboston.com/

 

Feb 27, 2017
Facing Yourself [Intuition Series #4]
00:09:06

 

Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler.

SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

 

LINKS TO KNOW:

Richard's side project: http://theuserisdrunk.com

Richard on Twitter: https://twitter.com/richlitt

TOPICS DISCUSSED:

Creativity

Web Development

User Experience

Design

Side Projects

Alcoholism

HubSpot

Hacker News

Startups

 

Feb 20, 2017
Brilliance in Plain Sight [Intuition Series #3]
00:10:58

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance.

SUBSCRIBE at http://unthinkable.fm

 

FEEDBACK ON THE SHOW?

 

LINKS TO KNOW:

Joe Lazauskas: https://twitter.com/JoeLazauskas

Cara Hogan: https://twitter.com/CaraHogan27

Chris Heivly: https://twitter.com/chrisheivly

 

TOPICS DISCUSSED:

Content Marketing

Creativity

Journalism

Craft

Children

Dogs

Entrepreneurship

Mapquest

TechStars

Startup Incubator

Media

Feb 13, 2017
Content Creator Confessions [Intuition Series #2]
00:18:21

We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it.

SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

LINKS TO KNOW:

Angela's Twitter: https://twitter.com/that_angela

Angela's project: http://ourgreatescape.ca/

TOPICS DISCUSSED:

Content Creation

Photography

Sheep Dogs

Side Projects

Creativity

Craft

Print Media

Journalism

Feb 06, 2017
That Gut Feeling [Intuition Series #1]
00:20:56

FEEDBACK ON THE SHOW?

 

TODAY'S STORY: The role of your gut instincts in creating exceptional work.

With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative.

SUBSCRIBE at http://unthinkable.fm

LINKS TO KNOW:

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Tim Jensen on Twitter: https://twitter.com/target_tim

Grunt Style: https://www.gruntstyle.com/

 

TOPICS DISCUSSED:

Music

The Beatles

Tango

Army & Military Service

Graphic Design

Intuition

Craft

Content Marketing

Business Growth

Jan 22, 2017
The Thoughtless Thought Leader [Creativity Series #30]
00:09:11

Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it.

Today in this short story about a side project, we hear the tale of Orlando Scampington.

Join the community for content-obsessed content marketers: http://unthinkable.fm

 

LINKS TO KNOW:

Orlando on Twitter: http://twitter.com/oscampington

Tyler on Twitter: http://twitter.com/tblittwin

Watch Orlando's conference keynote: https://www.youtube.com/watch?v=EVMHN_iApIo

Watch Orlando's company pet policy video: https://www.youtube.com/watch?v=R1ZIL8gOmhQ

Feedback on the show? Say hi to jay via email (jay@unthinkable.fm), Twitter (http://twitter.com/jayacunzo) or Snapchat (http://snapchat.com/add/jayacunzo)

 

TOPICS DISCUSSED:

Writing

Thought Leadership

Marketing

Startups

Mobile Apps

Keynote Speeches

Public Speaking

HubSpot

Inbound Marketing

Parody

Comedy

Craft

Creativity

Content Marketing

Company Culture

Jan 15, 2017
Behind-the-Scenes Making the Show
00:45:03

This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they're out to serve, and why Jay wants to be the Anthony Bourdain of business content.

Get Monday's email: http://unthinkable.fm

Follow Jay on Twitter: http://twitter.com/jayacunzo

Follow Andrew on Twitter: http://twitter.com/drewdavishere

Get daily behind-the-scenes thoughts & moments, plus Jay's One-a-Day On My Way series sharing daily lessons learned: http://snapchat.com/add/jayacunzo

 

Jan 09, 2017
Don't Start with Data [Creativity Series #28]
00:18:50

What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm

 

TODAY:

What if something is based not on historical precedent, but potential? How do you measure that? Can you?

Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data.

Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing.

 

LINKS TO KNOW:

Michael Brenner on Twitter: twitter.com/BrennerMichael

Say hi to Jay on Twitter: twitter.com/jayacunzo

Go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Music Education

Jazz

Improv

Students

Leadership

Risk-Taking

Curiosity

Content Marketing

Managing Up

Creativity

Craft

 

Dec 12, 2016
Slingshot: Writing Without Bullshit [Creativity Series #27]
00:06:12

Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

Join the journey to figure out what it takes to trust your intutiion: unthinkable.fm

 

LINKS TO KNOW:

Josh on Twitter: twitter.com/jbernoff

Josh's writing: withoutbullshit.com

Jay's Twitter (best way to chat and offer feedback): twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Business Writing

Books

Forrester Research

Blogging

Donald Trump

Creativity

Careers

Intuition

Dec 05, 2016
Best Practices [Creativity Series #26]
00:24:20

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999.

 

TODAY:

If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best?

Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise.

Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.

LINKS TO KNOW:

Andrew Littlefield: http://twitter.com/fsuandrew

Mike Brown: https://twitter.com/mikebrowndwc

Death Wish Coffee: https://www.deathwishcoffee.com/

Say hi to Jay on Twitter: twitter.com/jayacunzo

Or go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

 

College Football

Best Practices

Marketing

Coffee

Super Bowl

TV Advertising

Ecommerce

Craft

Creativity

Intuition

Nov 28, 2016
Slingshot: Beer2B [Creativity Series #25]
00:07:40

Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward.

In this episode, she shares the story of how it all started in the most unlikely of places.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

Join the journey to figure out what it takes to trust your intutiion: http://unthinkable.fm

 

LINKS TO KNOW:

Juliana on Twitter: http://twitter.com/attackofthetext

Jay's Twitter (best way to chat and offer feedback): http://twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

B2B Marketing

American Craft Beer

Label Design

Side Projects

Creativity

Careers

Intuition

Nov 21, 2016
Think Smaller [Creativity Series #24]
00:20:02

Subscribe at http://unthinkable.fm to get our weekly hypothesis answering one question, explored through story: What does it take to trust your intuition?

TODAY:

We assume creativity has to be big. We need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work.

But what if to get all that, we need to think smaller?

Today, we go outside our echo chamber with James Miller, creator of the project A Small Fiction. Then, we hear the story of Larry Smith and the Six Word Memoir project.

 

LINKS TO KNOW:

A Small Fiction on Twitter: http://twitter.com/asmallfiction

The tweet discussed: https://twitter.com/ASmallFiction/status/659251935199891456

Larry Smith on Twitter: https://twitter.com/larrysmith

Six Word Memoir Project: http://www.sixwordmemoirs.com/

Say hi to Jay on Twitter: http://twitter.com/jayacunzo

Or go behind-the-scenes with making the show on Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Twitter

Fiction

Writing

Creativity

Books

User-Generated Content

Content Marketing

Social Media Marketing

Magazines

Publishing

Craft

Side Projects

Intuition

Nov 13, 2016
Slingshot: 20 Minutes to Do the Impossible [Creativity Series #23]
00:07:27

Harry Stebbings managed to break into venture capital -- one of the most difficult industries to work in -- at the age of just 20. And he did so with a side project that took a strong stance on industry norms: The Twenty-Minute VC.

In this episode, he recounts the early days of coming up with his idea, longing to work with millionaires who would hardly give him the time of day, and the moment when everything changed.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Harry's side project: http://www.thetwentyminutevc.com/

Harry on Twitter: http://twitter.com/harrystebbings

Jay's Twitter (best way to chat and offer feedback): http://twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Venture Capital

Tech Startups

Investing

Brad Feld

Mark Suster

Tim Draper

Social Network

Mark Zuckerberg

Podcasting

Side Projects

Creativity

Craft

Career Growth

Nov 07, 2016
Jumping the Shark [Creativity Series #22]
00:25:06

Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition.

TODAY:

Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don't seem to mind using.

Why the gap in thinking? How can we make sense of that? And how does it change our behavior?

Today, we go outside our echo chamber with Emily Hirshey, a writer on Ashton Kutcher's Netflix show, The Ranch. Then we hear the story of two veteran content marketers who completely rejected one of the most common -- if gimmicky -- B2B marketing tactics.

 

LINKS TO KNOW:

Emily Hirshey on Twitter: https://twitter.com/emilyhirshey

The Ranch on Netflix: https://www.netflix.com/title/80077977

Dave Gerhardt Twitter: http://twitter.com/davegerhardt

Erik Devaney Twitter: http://twitter.com/bardofboston

Drift home page: http://drift.com

 

What did you think of this episode? Say hi to me (Jay) on Twitter: http://twitter.com/jayacunzo

Or go behind-the-scenes with making it each week on Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

TV

Television

Happy Days

Creativity

Craft

Art

Growth Hacking

Marketing

Content

Lead Generation

Demand Generation

Scripting

Intuition

SaaS

B2B

Software

Oct 30, 2016
Slingshot: The Odyssey of Writing a Book [Creativity Series #21]
00:09:37

GET THE ENTIRE CONVERSATION from this episode -- subscribe at http://unthinkable.fm before October 30, 2016.

TODAY:

Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he's "made it." But his latest book, How to Live a Good Life, caused him to question everything he knew about writing.

In this episode, he recounts the odyssey of writing the book and shares what he learned studying the most successful authors in business. He also geeks out about the most exciting part of reading great writing -- and the weird reaction we all seem to share when we encounter it.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

LINKS TO KNOW:

Jonathan's new book is available here: https://www.amazon.com/How-Live-Good-Life-Surprising/dp/1401948413

Jonathan's Twitter: https://twitter.com/jonathanfields

Jonathan's podcast: http://www.goodlifeproject.com/radio/

Jay's Twitter (best way to chat and offer feedback): http://twitter.com/jayacunzo

Jay's Snapchat (go behind-the-scenes making the show): http://snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Writing

Books

Reading

Authors

Novels

Creativity

Intuition

Craft

Side Projects

Podcasts

Oct 24, 2016
In on the Secret [Creativity Series #20]
00:27:53

Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning about trusting your intuition.

TODAY:

If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can feel scary, like our ideas are secrets we'd prefer to keep inside. And when someone shoots them down, we assume they just don't "get it."

But what if the point of sharing our ideas is NOT to get the approval of others?

Today, we go outside our echo chamber with Unthinkable contributor Andrew Littlefield to hear the story of an unusual art project in Brooklyn. Then, we talk to internet legend and creator of PostSecret.com, Frank Warren, to hear the story of his epic project.

LINKS TO KNOW:

Andrew Littlefield: twitter.com/FSUAndrew

Oliver Warden: twitter.com/robotbigfoot

Frank Warren: twitter.com/postsecret

What did you think of this episode? Say hi to me (Jay) on Twitter: twitter.com/jayacunzo

Or go behind-the-scenes with making it each week on Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Creativity

Art

Performance

Craft

Intuition

Business

Marriage

Love

Theater

Side Projects

Oct 17, 2016
Slingshot: Magic Markers [Creativity Series #19]
00:07:58

SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

Deb Aoki is like many of us craft-driven creators. She aspires to do great work, but she's held more than a few jobs that treat her like a voiceless, last-in-line asset machine. They decide the strategy and lead the meetings. She inserts copy and creative where they see fit.

Ugh.

But Deb Aoki is no ordinary member of the team. She has a quiet superpower that gives her a massive voice in the room ... all without needing to say a single word.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Deb Aoki's site (comics, sketches, etc.) http://mangacomicsmanga.com/

Deb's Twitter: https://twitter.com/debaoki

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Drawing

Cartoons

Comics

eBay

Meetings

Executives

Graphic Novels

Graphic Recording

Creativity

Intuition

Craft

Oct 10, 2016
Art of the Unfinished [Creativity Series #18]
00:25:31

FOR EXCLUSIVE BONUS CONTENT: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Your creative intuition is a powerful guide. So why does it occasionally seem like you're wandering in circles, unable to move past a single piece of a project? It just doesn't feel like you can get it RIGHT, so you keep agonizing over that part of the work.

 

Today, we learn about the Art of the Unfinished. We assume that, to ship something successful, we need to share only the good stuff, the completed stuff. But new Unthinkable contributor Cara Hogan joins us to share a story that refutes that -- the story of the George Washington painting on the US dollar bill.

 

Then, we hear from two product managers, Adam Sigel and Karen Rubin, about how they involve others in their process. If your default setting is to believe your ideas are wrong, how do you keep shipping your work? We'll find out from them.

 

LINKS TO KNOW:

Professor Patricia Hills: http://www.bu.edu/ah/profile/patricia-hills/

Cara Hogan on Twitter: https://twitter.com/CaraHogan27

Adam Sigel on Twitter: https://twitter.com/adamsigel

Karen Rubin on Twitter: https://twitter.com/karenrubin

What did you think of this episode? Say hi to me (Jay) on Twitter: http://twitter.com/jayacunzo

or go behind-the-scenes with making it each week on Snapchat: http://snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED:

Creativity

Craft

George Washington

Government

History

Painting

Self Portraits

Art

Content Marketing

Product Management

Design

Business

Intuition

Oct 03, 2016
Slingshot: I'm No Spider-Man [Creativity Series #17]
00:09:59

SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

 

Tom O'Keefe is one of the most well-known people in all of Boston. But ask people around town if they know Tom O'Keefe, and they'll say no. This is the story of a simple side project that vaulted Tom from behind-the-scenes in his work to front-and-center, including invites to Fenway Park parties, free rooms at Mohegan Sun, and the radio industry wishing they were as influential as Tom.

 

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Tom's Twitter: twitter.com/bostontweet

Tom's Snapchat: snapchat.com/add/bostontweet

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Business

Restaurants

Radio

Baseball

Red Sox

Public Speaking

Marketing

Media

Twitter

Entrepreneurship

Startups

2008 Crash

Technology

Creativity

Intuition

Boston

Sep 25, 2016
Comfortable Being Uncomfortable [Creativity Series #16]
00:26:27

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work.

 

Today, we go outside our echo chamber to hear a story from Jim Mourey, professor of marketing at DePaul University in Chicago, about how he made guests at his mom's BBQ uncomfortable to change the amount of food they ate. Then, we hear from Tim Washer, creative director of Cisco and a comedian who trained under Amy Poehler and Stephen Colbert's lead writer, on why you need to constantly follow the fear.

 

LINKS TO KNOW:

Jim Mourey's site: http://www.jimmourey.com/

 

Tim Washer's Twitter: https://twitter.com/timwasher

 

Tim Washer's speaker page: monumentalshift.com/tim-washer

 

Jay's Twitter: http://twitter.com/jayacunzo

 

Jay's Snapchat: http://snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Marketing

Intuition

Standup Comedy

Art

Psychology

Cultural Fluency

Academia

Creativity

Craft

Content Marketing

Sep 19, 2016
Slingshot: A Side Project Saved My Startup [Creativity Series #15]
00:08:17

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about Unsplash.com, a photography side project that now boasts billions of photo views each month and salvaged a startup heading for bankruptcy. The project is so widely used today that a photo on the site gets viewed more times than a photo on the cover of TIME Magazine ... but it all started with a ridiculously small amount of time and an even smaller budget.

 

LINKS TO KNOW:

unsplash.com

Mikael's company: crew.co

Mikael's Twitter: twitter.com/mikaelcho

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

 

TOPICS DISCUSSED:

Side Projects

Startups

Photography

Creativity

Craft

Intuition

Art

Technology

Content Marketing

Sep 11, 2016
The Bias to Act [Creativity Series #14]
00:23:48

FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today...

 

Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world. 

 

LINKS TO KNOW:

Heather Legge's site: http://www.envisionsuccessinc.com/

Heather Legge's Twitter: https://twitter.com/esiresults

Alec Brownstein's site: http://alecbrownstein.com/project.php?cat=3

Alec Brownstein's Twitter: https://twitter.com/jusfonzin

The Google Job Experiment explainer video: https://www.youtube.com/watch?v=7FRwCs99DWg

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Momentum

Google

Dollar Shave Club

Golf

Mitt Romney

Side Projects

Creativity

Craft

Intuition

Art

Sep 04, 2016
Slingshot: Scott Monty, Oxymoron [Creativity Series #13]
00:06:18

SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?

 

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

LINKS TO KNOW:

 

Scott's side project: http://www.ihearofsherlock.com/

 

Scott's newsletter and related mini-podcast: http://fullmontyshow.com/

 

Scott's Twitter: http://twitter.com/scottmonty

 

Jay's Twitter: http://twitter.com/jayacunzo

 

Jay's Snapchat: http://snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Marketing

Media

Newsletters

Technology

Sherlock Holmes

Sir Arthur Conan Doyle

I Hear of Sherlock Everywhere

Blogging

Podcasting

Creativity

Intuition

Aug 29, 2016
Zig When Others Zag [Creativity Series #12]
00:21:25

SUBSCRIBE AT unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

 

TODAY:

In a noisy world like ours, you don't just want to be the best of the best. You want to be the only one who does what you do. Today on the show, we explore the need to zig when others zag -- the need to own some white space and be original rather than incrementally beat others who do something similar.

 

First, we talk about penguins. Because, I mean...penguins. Then we go outside the echo chamber for some tropical house music from DJ Viceroy. Then we hear the story of writer and marketer Finn Dowling of the Humane Society of Silicon Valley, as well as Eddie the Terrible -- a tiny dog at the shelter that got some big internet fame, all because of one very hilarious blog post.

 

LINKS TO KNOW:

Far Side penguin comic: goo.gl/WuhnTk

Viceroy's music: @viceroymusic

Viceroy's site: www.viceroymusic.com/

Eddie the Terrible blog post: hssvacc.blogspot.com/2014/12/a-full…e-reasons.html

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Penguins

Music

Grateful Dead

Rock and Roll

The Far Side

Cartoons

DJ Viceroy

Tropical House

Writing

Blogging

Viral Content

Creativity

Craft

Intuition

Art

Aug 21, 2016
On the Making of Unthinkable
00:55:51

While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at http://unthinkable.fm for our emails each Monday morning -- we're sharing the entire framework and process behind making the show run while we tinker on new episodes!

 

SUBSCRIBE: http://unthinkable.fm

 

BEHIND-THE-SCENES: http://snapchat.com/add/jayacunzo

 

SAY HI: http://twitter.com/jayacunzo

 

TODAY'S EPISODE SYNDICATED FROM: https://soundcloud.com/louderthanwordsjohnbonini

Jun 27, 2016
A Message From Jay
00:09:06

A message from Jay about the future of Unthinkable. Be sure to subscribe at unthinkable.fm.

Jun 06, 2016
Slingshot: Scott Belsky & Behance [Creativity Series #11]
00:06:42

The story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

 

LINKS TO KNOW:

Behance.com

Scott's Twitter: twitter.com/scottbelsky

 

SUBSCRIBE TO THE SHOW:

Get a note from Jay every Monday morning, plus links to the newest episode of Unthinkable. Subscribe at unthinkable.fm

 

GO BEHIND-THE-SCENES

Follow Jay on Twitter: twitter.com/jayacunzo or Snapchat: Snapchat.com/add/jayacunzo

 

TOPICS DISCUSSED:

Creativity

Tech

Startups

Design

Designers

Portfolios

Venture Capital

Uber

Pinterest

Warby Parker

Creative Missions

Product Design

User Experience (UX)

May 30, 2016
Beauty in the Broken [Creativity Series #10]
00:35:43

Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better or higher quality or generally more creative. It requires you to see beauty in the broken. Today, we look at these ideas from multiple angles.

 

First, I wrestle with some leftovers (BONUS: you get a recipe out of this episode!). Then, we go outside the echo chamber to hear the curious case of the Warriors -- starting in a very bad place. Then we hear the story of entrepreneur John Marsh, whose career journey looks a lot more like a detour.

 

LINKS TO KNOW:

John Marsh: www.linkedin.com/in/john-marsh-1576069

John Marsh's real estate business: http://www.liveopelika.com/

New York Times piece on the Warriors: http://www.nytimes.com/2016/04/03/magazine/what-happened-when-venture-capitalists-took-over-the-golden-state-warriors.html?_r=0

 

SUBSCRIBE TO UNTHINKABLE

Get a simple note written by Jay every Monday morning along with the new episode -- subscribe at http://unthinkable.fm

Jay's Twitter: http://twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: http://snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

http://RightSideShirts.org - Empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED: Craft Creativity NBA Basketball Golden State Warriors Joe Lacob Stephen Curry Draymond Green Michael Jordan Real Estate Online Marketing Lead Generation Used Cars Small Businesses Entrepreneurship Suicide Depression Drugs Redemption Cooking Restaurants

May 23, 2016
Slingshot: The Cooper Review [Creativity Series #9]
00:18:27

Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.

 

In this episode, Sarah Cooper talks about her journey from acting to Google to making the leap pursuing her comedic writing full-time. She parodies business culture, and she's built a nice audience for herself ... but what happens when your creative aspirations differ from what your audience expects from you?

 

LINKS TO KNOW:

TheCooperReview.com

Sarah's Twitter: twitter.com/sarahcpr

10 Tricks to Appear Smart in Meetings

 

SUBSCRIBE TO THE SHOW:

Join the newsletter at unthinkable.fm

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org

 

TOPICS DISCUSSED:

Creativity

Comedy

Standup

Side Projects

Entrepreneurship

Blogging

Meetings

Corporate Culture

Books

Startups

Silicon Valley

San Francisco

New York

Running

Writing

May 16, 2016
2% Better [Creativity Series #8]
00:44:21

 

People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners?

 

Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the details, then we hear about Macaela, Cory, and the team at Newfangled about how and why a creator can be both obsessively connected to a project AND ready to ship it.

 

LINKS TO KNOW:


Granny's Pie Factory: grannyspiefactory.com

Newfangled: newfangledstudios.com

 

 

SUBSCRIBE:

Join the list at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

Jay's Twitter: twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: Snapchat.com/add/jayacunzo  

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.  

 

TOPICS DISCUSSED:


Creativity


Pies

Craft

Family Business

Small Business

Cooking

Sauce

Video

Audio

Live Action

Creative Direction

Beeple

Dailies

Design

Macaela Vandermost

Niko Harovas

Newfangled Studios

Content Marketing

Brand Marketing

 

May 09, 2016
Slingshot: The Danger Booth [Creativity Series #7]
00:25:54

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.

 

In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth.

 

LINKS TO KNOW:


Zac's Twitter: twitter.com/zacxwolf

Becca's Twitter: twitter.com/Becca_Bakes

TheDangerBooth.com

ZacXWolf.com

 

SUBSCRIBE TO THE SHOW:

Join the newsletter at unthinkable.fm

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org

 

TOPICS DISCUSSED:
  

Creativity


Photography

Side Projects

Entrepreneurship

Sales

Boston

Weddings

Startup

Business

Growth

Dogs

May 02, 2016
The Muse Is An Excuse [Creativity Series #6]
00:35:52

For thousands of years, humans have invoked "The Muse" (or any of the nine Muses) to inspire creativity within them. But are we thinking about creative inspiration the wrong way?

 

Also, a major announcement is made by one of our guest's on this episode, featuring legendary creative thinkers.

 

Today, we go outside the echo chamber with Elliott Bell of The Muse to think about career coaching and what we can learn about the creative muse. Then, Chase Jarvis - world-famous photographer and the CEO of CreativeLive - shares a story from his childhood, debunks some myths around creativity and inspiration, and shares a HUGE announcement with us.

 

LINKS TO KNOW:


 

Elliott's Twitter: twitter.com/ellbell9

The Muse: www.themuse.com

Chase's Twitter: twitter.com/chasejarvis

Chase's Snapchat: snapchat.com/add/chasejarvis

CreativeLive: creativelive.com

30 Days of Genius: creativelive.com/30daysofgenius

 

SUBSCRIBE:

Join the list at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

Jay's Twitter: twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: Snapchat.com/add/jayacunzo  

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.  

 

TOPICS DISCUSSED:


Creativity


The Muse

Creative Inspiration

Education

Career

Culinary School

Iron Chef

Coffee

Photography

Design

Writing

Mark Cuban

Seth Godin

Richard Branson

Arianna Huffington

Brene Brown 

EduTech

Genius

Apr 25, 2016
Slingshot: Wooden Nickel Shorts[Creativity Series #5]
00:23:34

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.

In this episode, Dan Milano talks about the comedy group and video project, Wooden Nickel Shorts.

 

LINKS TO KNOW:


Dan's Twitter: twitter.com/DanMilanoHere

Wooden Nickel Shorts: youtube.com/user/WoodenNickelShorts

 

SUBSCRIBE TO THE SHOW:

Join the newsletter at unthinkable.fm

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.  

TOPICS DISCUSSED:


Creativity
 

Comedy

Video Production

Video Editing

Saturday Night Live

Twilight

Google Plus

Hollywood

Yetis

Side Projects 

 

Apr 18, 2016
Craft-Driven [Creativity Series #4]
00:37:29

When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers. 

 

In this episode, we hear the story of Alessandro "San" Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we'll learn what really matters and get inspired for attacking our own work.

 

LINKS TO KNOW:


Gracenote's Twitter: twitter.com/gracenoteboston

The Coffee Trike's Twitter: twitter.com/TheCoffeeTrike

 

SUBSCRIBE:

Join the list at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

Jay's Twitter: twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: Snapchat.com/add/jayacunzo  

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.  

 

TOPICS DISCUSSED:


Creativity


Coffee


Espresso

Ice Cream

Italy

Culture

Employee Happiness

Management

Boston

Craftsmanship

The Coffee Trike

Gracenote Coffee

Consciousness

Focus

Work/Life Balance

Being Craft-Driven

Game Theory

Game Mechanics

Intrinsic Motivation

 

 

Apr 11, 2016
Slingshot: Carving the White Whale [Creativity Series #3]
00:32:48

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.

In this episode, Erik Devaney talks about carving the white whale.

 

LINKS TO KNOW:


Erik's Twitter: twitter.com/bardofboston

Erik's Medium article: https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da

 

SUBSCRIBE TO THE SHOW:

Join the newsletter at unthinkable.fm

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.  

TOPICS DISCUSSED:


Creativity


Craftsmanship

Moby Dick

Customer Personas

Marketing

Content Marketing

Side Projects

Wood Carving

HubSpot

Medium

Netflix

Procrastination

Writing


 

 

Apr 04, 2016
Side Projects [Creativity Series #2]
00:39:51

Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome.

 

LINKS TO KNOW:


Neil's Twitter: twitter.com/1000awesome

Neil's TED talk: https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en

Neil's new book: http://goo.gl/sKAxzL

Subscribe at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

 

SUBSCRIBE:

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo  

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.  

TOPICS DISCUSSED:


Creativity


Blogging


Career Growth


Content Marketing


Risk-Taking


Daily Routines


Books


Writing


TED Talks


Space Exploration


Awesome Things

The Book of Awesome

The Happiness Equation

Mar 28, 2016
Quality vs. Quantity [Creativity Series #1]
00:34:15

In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud about our one true desire -- to create great content for a living. We'll go outside the marketing echo-chamber to the smartest place on the planet, as well as hear from a prolific content creator who would make most marketers blush.

 

LINKS TO KNOW:

Subscribe at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

@jayacunzo & UnthinkableFM

snapchat.com/add/jayacunzo

facebook.com/UnthinkableFM

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

Mar 21, 2016
Unthinkable Mic Check
00:00:23

See you soon! Be sure to subscribe at Unthinkable.fm to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes.

Twitter:

@UnthinkableFM

@JayAcunzo

Mar 17, 2016