Behind the Numbers: an EMARKETER Podcast
By EMARKETER
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Subscribers: 62
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Episodes: 100
Description
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
| Episode | Date |
|---|---|
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Will Tariffs Make Secondhand the First Choice? | Reimagining Retail
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May 21, 2025 |
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Commerce Media Activations: From Strategy to Success | Behind the Numbers: Special Edition
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May 20, 2025 |
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TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers
|
May 19, 2025 |
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Commerce Media Trends and Opportunities | Behind the Numbers: Special Edition
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May 17, 2025 |
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Navigating Tariffs: How Advertisers Are Weathering the Shifting Storm | Behind the Numbers
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May 16, 2025 |
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Can GenAI actually change how people shop? | Reimagining Retail
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May 14, 2025 |
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The Consumer Debt Elephant in the Room | The Banking & Payments Show
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May 13, 2025 |
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Meta vs. the World: Weathering Tariffs, AI Wars, and a Potential Plan to Upend the Entire Ad Ecosystem | Behind the Numbers
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May 12, 2025 |
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The Art of the Perfect Checkout Offer with Rokt | Behind the Numbers
|
May 09, 2025 |
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Price Wars: Attack of the Private Labels | Reimagining Retail
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May 07, 2025 |
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Google is Keeping Cookies, Maybe Selling Chrome, and Scaling AI Overviews | Behind the Numbers
|
May 05, 2025 |
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How Recession-Proof is Netflix? | Behind the Numbers
|
May 02, 2025 |
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The Unofficial Most Interesting Retailers List (April) | Reimagining Retail
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Apr 30, 2025 |
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Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers
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Apr 28, 2025 |
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What Traveler Media Can Do That Retail Media Can't with Kinective Media by United Airlines | Behind the Numbers
|
Apr 25, 2025 |
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Reimagining Retail: Tariffs Are Here: Consumer Shifts, Surprising Outcomes, and Must-Watch Metrics
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Apr 23, 2025 |
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Behind the Numbers: Tik-Tok: The Latest on Trump’s Extension and Deal Talks
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Apr 21, 2025 |
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Behind the Numbers: Next-Gen AI: From Assistants, to Autonomous Agents, and Beyond
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Apr 18, 2025 |
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Reimagining Retail: How French Department Store Icon Printemps Is Reinventing US Retail — Inside the New NYC Flagship
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Apr 16, 2025 |
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Behind the Numbers: The Explosion of Sports for Brand Engagement with Nielsen’s Vice President of Inclusive Insights
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Apr 14, 2025 |
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Behind the Numbers: How Players Are Trying to Stand Out in the Commerce Media Universe
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Apr 11, 2025 |
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Reimagining Retail: Why Consumer Sentiment is Stuck in ‘Worried’ with Joanne Hsu at the University of Michigan.
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Apr 09, 2025 |
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The Banking & Payments Show: How Young People Bank, Spend, and Invest Their Money
|
Apr 08, 2025 |
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Behind the Numbers: How YouTube Became TV’s Most Watched Platform on Its 20th Birthday – What’s Next for “Planet YouTube”?
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Apr 07, 2025 |
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Behind the Numbers: Using AI at Work: Part 2—How companies are using AI and tips for employees on how best to use it
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Apr 04, 2025 |
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Reimagining Retail: Building Your Brand While Nurturing a Loyal Following
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Apr 02, 2025 |
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Behind the Numbers: Using AI at Work: Part 1—Employees Anxiety Levels and How the Tech is Impacting Jobs | Mar 31, 2025
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Mar 31, 2025 |
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Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf
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Mar 28, 2025 |
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Reimagining Retail: The Unofficial Most Interesting Retailers List (March)
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Mar 26, 2025 |
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Behind the Numbers: Walgreens’ Identity Crisis — What’s Next for the Pharmacy Giant?
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Mar 24, 2025 |
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Behind the Numbers: Reimagining the Creator Role — Engaging Communities Through Short-Form Video
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Mar 21, 2025 |
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Reimagining Retail: Ageism in Beauty and the Shift Away From “Staying Young”
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Mar 19, 2025 |
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Behind the Numbers: Beyond the Bundle — What Will Shape the Streaming World Next? | March 17, 2025
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Mar 17, 2025 |
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Behind the Numbers: How to Build a Brand From the Ground Up
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Mar 14, 2025 |
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Reimagining Retail: Malls — Why People Visit (or Skip), IKEA & Walmart's Big Moves, and What the Modern Mall Will Look Like
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Mar 12, 2025 |
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The Banking & Payments Show: AI as Your Financial Advisor. What Happens When Technology Takes the Lead?
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Mar 11, 2025 |
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Behind the Numbers: Gen Z Teens' Relationship with GenAI, Social Media, and Video Games
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Mar 10, 2025 |
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Behind the Numbers: Our Total Media Consumption Is Hitting a Ceiling. But In Which Areas Is It Starting to Fall?
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Mar 07, 2025 |
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Reimagining Retail: The Impact of Tariffs on Retailers – What to Expect & How to Prepare
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Mar 05, 2025 |
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Behind the Numbers: How Amazon Has Made Itself Even More Essential … And How It Hasn’t
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Mar 03, 2025 |
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Behind the Numbers: How the Rise of the AI Shopping Agents Is Impacting the Customer Journey
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Feb 28, 2025 |
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Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)
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Feb 26, 2025 |
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Behind the Numbers: Meta’s AI Investment Strategy, Snap’s Growth Secrets, and Why Pinterest Deserves More Attention
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Feb 24, 2025 |
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Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era
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Feb 22, 2025 |
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Behind the Numbers: Welcome to the Third Era of the CMO Role—The Chief Marketing Everything
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Feb 21, 2025 |
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Reimagining Retail: How Lego Became the World’s Largest Toymaker
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Feb 19, 2025 |
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Behind the Numbers: Google’s Plans After the DeepSeek Announcement and How Much GenAI Chatbots Can Erode Its Search Dominance in 2025
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Feb 18, 2025 |
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Behind the Numbers Special Edition: Creator Content: What’s New and What’s Next
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Feb 15, 2025 |
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Behind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ Fears
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Feb 14, 2025 |
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Behind the Numbers Special Edition: Creator Economy Trends 2025 Keynote
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Feb 13, 2025 |
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Reimagining Retail: Why Sam’s Club is Our Must-Visit Store and What Sets It Apart from Other Warehouse Clubs
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Feb 12, 2025 |
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The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land
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Feb 11, 2025 |
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Behind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025
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Feb 10, 2025 |
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Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content | Feb 7, 2025
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Feb 07, 2025 |
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Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears | Feb 5, 2025
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Feb 05, 2025 |
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Behind The Numbers: DeepSeek: What It Is and How It’s Shaking Up the AI Universe | Feb 03, 2025
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Feb 03, 2025 |
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Behind The Numbers: Netflix Breaks Records: Can Its Playbook Be Replicated? | Jan 31, 2025
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Jan 31, 2025 |
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Reimagining Retail: The Unofficial Most Interesting Retailers List (January) | Jan 29, 2025
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Jan 29, 2025 |
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Behind the Numbers: Digital Health Trends for 2025—DTC Drugs and How Rising Health Costs Are Changing Consumer Behavior | Jan 27, 2025
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Jan 27, 2025 |
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Behind the Numbers: Forecasting Trends for 2025—Digital Pay-TV Petering Out and Why Livestream Shopping is (and Isn't) Taking Off | Jan 24, 2025
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Jan 24, 2025 |
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Reimagining Retail: The Most Interesting 2025 Retail Trends We Have Heard (and Expect to Hear) Outside of EMARKETER | Jan 22, 2025
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Jan 22, 2025 |
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Behind the Numbers: Technology Trends for 2025—AI Agents and the Smart Glasses Portal Into Spatial Computing | Jan 21, 2025
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Jan 21, 2025 |
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Behind the Numbers Special Edition: The Supreme Court Upholds the TikTok Ban – What It Means for You | Jan 18, 2025
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Jan 18, 2025 |
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Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025
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Jan 17, 2025 |
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Reimagining Retail: Lessons From the 2024 Holiday Shopping Season—The Election Impact, Why Returns are Way Up, and More | Jan 15, 2025
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Jan 15, 2025 |
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The Banking & Payments Show: Banking and Payments Trends in 2025—Pay-by-Bank At Checkout, the BaaS Compliance Crackdown, and More | Jan 14, 2025
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Jan 14, 2025 |
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Behind the Numbers: Social and creator economy trends in 2025—Shopping getting even more social and serial creator videos take over social media | Jan 13, 2025
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Jan 13, 2025 |
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Behind the Numbers: The Future of Digital in 2025—A media time spent slowdown, and who will benefit the most from the digital economy? | Jan 10, 2025
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Jan 10, 2025 |
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Reimagining Retail: 2025 Retail Trends—The Pillars of Paid Retail Memberships, Gamified Loyalty Programs, and More | Jan 8, 2025
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Jan 08, 2025 |
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Behind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now
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Jan 06, 2025 |
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Behind the Numbers: Trends and Events to Pay Attention to in 2025—Why Content Production Will Struggle, Major Big Tech Trials to Watch, and More | Jan 3, 2025
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Jan 03, 2025 |
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A New "Behind the Numbers" in 2025!
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Dec 27, 2024 |
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The Daily: The Omnicom/IPG deal, and What It Means for The Advertising Universe | Dec 24, 2024
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Dec 24, 2024 |
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Around the World: The International Forecasts of Past (2024), Present (now), and Future (2025) | Dec 23, 2024
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Dec 23, 2024 |
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The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024
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Dec 20, 2024 |
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The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024
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Dec 19, 2024 |
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Reimagining Retail: 2024 Retail Awards—The Most Must-Visit Store, The Gen Z Darling Award, and The Comeback Story of the Year | Dec 18, 2024
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Dec 18, 2024 |
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The Daily: Very Specific, but Highly Unlikely Predictions 2025, Part 2—Meta’s Live Shopping Sequel, Party City’s Fate, and Disney’s Pivot | Dec 17, 2024
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Dec 17, 2024 |
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The Daily: Very Specific, But Highly Unlikely Predictions 2025, Part 1—TikTok’s Ban, X and Truth Social’s Alliance, and Who TikTok Shop Might Team Up With | Dec 16, 2024
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Dec 16, 2024 |
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The Weekly Listen: Why AI Might Be Hitting a Wall, The Impact of Impending Tariffs, and More | Dec 13, 2024
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Dec 13, 2024 |
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The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
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Dec 12, 2024 |
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Reimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024
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Dec 11, 2024 |
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The Banking & Payments Show: How a Trump administration might impact the banking industry | Dec 10, 2024
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Dec 10, 2024 |
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The Daily: What GenAI at Work Taught Us This Year, and What We Can Expect From It In 2025 | Dec 9, 2024
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Dec 09, 2024 |
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The Weekly Listen: How ChatGPT Will Change Our 2025 Future, The Impact of the Snippet Generation, and More | Dec 6, 2024
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Dec 06, 2024 |
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The Daily: How a Trump Administration Will Affect Media, Advertising and Technology | Dec 5, 2024
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Dec 05, 2024 |
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Reimagining Retail: How retailers can capitalize on New Years resolutions | Dec 4, 2024
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Dec 04, 2024 |
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The Daily: What The Hell is Bluesky, and How Much of a Threat is it to X and Threads? | Dec 3, 2024
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Dec 03, 2024 |
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The Daily: Can X Stem User Declines and What the Company Might Turn Into in 2025? | Dec 2, 2024
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Dec 02, 2024 |
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Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024
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Nov 27, 2024 |
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The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024
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Nov 26, 2024 |
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Around the World: Sports Betting’s Appeal and The Tensions That Come Along With It | Nov 25, 2024
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Nov 25, 2024 |
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The Weekly Listen: Is Netflix Redefining Live (Mainly Sports) Entertainment, Will TikTok Dodge a US Ban, and More | Nov 22, 2024
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Nov 22, 2024 |
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The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
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Nov 21, 2024 |
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Reimagining Retail: The Shopping Habits of High-Income Consumers and How Best to Market to Them | Nov 20, 2024
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Nov 20, 2024 |
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The Daily: How Spotify Has Been Able to Flirt With Profitability and How it Plans to Take on YouTube | Nov 19, 2024
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Nov 19, 2024 |
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The Daily: Amazon Morphs Into More Than Just an Online Retail Giant | Nov 18, 2024
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Nov 18, 2024 |
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The Weekly Listen: Are We Saying Goodbye to The Web, How Hotels Can Capture The Hearts of Travelers, and More | nov 15, 2024
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Nov 15, 2024 |
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The Daily: Is Google’s Grip on The Search Universe Starting to Loosen? | Nov 14, 2024
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Nov 14, 2024 |
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Reimagining Retail: How Nike is Trying to Turn Things Around to Stay Relevant With Rivals and New Entrants | Nov 13, 2024
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Nov 13, 2024 |