Behind the Numbers: an EMARKETER Podcast
By EMARKETER
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Subscribers: 64
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Episodes: 100
Description
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
| Episode | Date |
|---|---|
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How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers
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Feb 13, 2026 |
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Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game
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Feb 12, 2026 |
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How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail
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Feb 11, 2026 |
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Is Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And More —The 3 Big Questions for Meta | Behind the Numbers
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Feb 09, 2026 |
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ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers
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Feb 06, 2026 |
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Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail
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Feb 04, 2026 |
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The WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix? | Behind the Numbers
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Feb 02, 2026 |
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President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers
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Jan 30, 2026 |
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The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail
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Jan 28, 2026 |
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The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments Show
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Jan 27, 2026 |
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The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the Numbers
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Jan 26, 2026 |
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The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers
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Jan 23, 2026 |
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The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail
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Jan 21, 2026 |
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The Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs. Dr. Google and AI for Mental Health Therapy | Behind the Numbers
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Jan 20, 2026 |
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The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers
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Jan 16, 2026 |
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What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail
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Jan 14, 2026 |
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The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the Numbers
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Jan 12, 2026 |
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The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers
|
Jan 09, 2026 |
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The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining Retail
|
Jan 07, 2026 |
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The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers
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Jan 05, 2026 |
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The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers
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Jan 02, 2026 |
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Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments Show
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Dec 30, 2025 |
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2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail
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Dec 24, 2025 |
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AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries
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Dec 23, 2025 |
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The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers
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Dec 22, 2025 |
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What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers
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Dec 19, 2025 |
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AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries
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Dec 18, 2025 |
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How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail
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Dec 17, 2025 |
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A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries
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Dec 16, 2025 |
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What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers
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Dec 15, 2025 |
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Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition
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Dec 13, 2025 |
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The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers
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Dec 12, 2025 |
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A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries
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Dec 11, 2025 |
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What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail
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Dec 10, 2025 |
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Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers
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Dec 08, 2025 |
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AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers
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Dec 05, 2025 |
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Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Retail
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Dec 03, 2025 |
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CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special Edition
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Dec 02, 2025 |
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Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers
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Dec 01, 2025 |
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The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail
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Nov 26, 2025 |
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CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
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Nov 25, 2025 |
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Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers
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Nov 24, 2025 |
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CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special Edition
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Nov 22, 2025 |
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The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the Numbers
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Nov 21, 2025 |
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CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition
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Nov 20, 2025 |
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Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail
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Nov 19, 2025 |
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The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbers
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Nov 17, 2025 |
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The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers
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Nov 14, 2025 |
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MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show
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Nov 13, 2025 |
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From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining Retail
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Nov 12, 2025 |
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Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers
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Nov 10, 2025 |
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Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers
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Nov 07, 2025 |
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Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
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Nov 05, 2025 |
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The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the Numbers
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Nov 03, 2025 |
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The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers
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Oct 31, 2025 |
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The Unofficial Most Interesting Retailers List (October) | Reimagining Retail
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Oct 29, 2025 |
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“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the Numbers
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Oct 27, 2025 |
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Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
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Oct 24, 2025 |
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Building Brands That Stand Out In A World That Never Turns Off with Lulus and The Lead | Reimagining Retail
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Oct 22, 2025 |
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The Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the Numbers
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Oct 20, 2025 |
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Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers
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Oct 17, 2025 |
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‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail
|
Oct 15, 2025 |
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The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show
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Oct 14, 2025 |
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How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers
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Oct 13, 2025 |
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Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers
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Oct 10, 2025 |
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How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
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Oct 08, 2025 |
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The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers
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Oct 06, 2025 |
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How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
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Oct 03, 2025 |
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How (Not) to Rebrand | Reimagining Retail
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Oct 01, 2025 |
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From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers
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Sep 29, 2025 |
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What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers
|
Sep 26, 2025 |
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The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail
|
Sep 24, 2025 |
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What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers
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Sep 22, 2025 |
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The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers
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Sep 19, 2025 |
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Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail
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Sep 17, 2025 |
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Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show
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Sep 16, 2025 |
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Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers
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Sep 15, 2025 |
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Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers
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Sep 12, 2025 |
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From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail
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Sep 10, 2025 |
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Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers
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Sep 08, 2025 |
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How the New ESPN App Will Change TV Forever | Behind the Numbers
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Sep 05, 2025 |
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Did Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining Retail
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Sep 03, 2025 |
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The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars | Behind the Numbers
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Sep 02, 2025 |
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The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers
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Aug 29, 2025 |
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The Unofficial Most Interesting Retailers List (August) | Reimagining Retail
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Aug 27, 2025 |
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The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers
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Aug 25, 2025 |
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What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers
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Aug 22, 2025 |
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Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail
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Aug 20, 2025 |
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Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers
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Aug 18, 2025 |
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How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers
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Aug 15, 2025 |
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Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail
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Aug 13, 2025 |
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Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show
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Aug 12, 2025 |
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Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers
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Aug 11, 2025 |
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Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers
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Aug 08, 2025 |
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Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail
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Aug 06, 2025 |
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X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers
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Aug 04, 2025 |
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Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers
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Aug 01, 2025 |
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The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail
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Jul 30, 2025 |
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The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind the Numbers
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Jul 28, 2025 |
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Retail Media and Social are Changing Search Marketing | Behind the Numbers
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Jul 25, 2025 |