Behind the Numbers: an EMARKETER Podcast
By EMARKETER
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Category: Marketing
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Subscribers: 65
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Episodes: 100
Description
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
| Episode | Date |
|---|---|
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Could AI Hurt Your Brand? | Behind the Numbers
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Sep 25, 2026 |
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How Seasonal Moments Reveal What Consumers Want Next | Behind the Numbers
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Sep 24, 2026 |
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Meet the New Beauty Counter | Reimagining Retail
|
Sep 23, 2026 |
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The AI Slowdown Debate: What’s at Risk? | Behind the Numbers
|
Sep 21, 2026 |
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Why OpenAI Thinks AGI Is Here | Behind the Numbers
|
Sep 18, 2026 |
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Will AI Be a Gift-Giving Hero or Retail Headache? | Reimagining Retail
|
Sep 16, 2026 |
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Why Travel’s Biggest Brands Invisible in AI Answers | Behind the Numbers
|
Sep 14, 2026 |
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Reddit's Growing Importance | Behind the Numbers
|
Sep 11, 2026 |
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How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail
|
Sep 09, 2026 |
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The AI Financial Advisor: Banks’ Biggest Opportunity or Biggest Threat? | Behind the Numbers
|
Sep 08, 2026 |
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How Meta’s Landmark Trial Will Reshape Social Media | Behind the Numbers
|
Sep 04, 2026 |
|
Kidulting is Big Business | Reimagining Retail
|
Sep 02, 2026 |
|
YouTube's Complicated Relationship With TV | Behind the Numbers
|
Aug 31, 2026 |
|
The AI Platforms Race: From Curious to Customer | Behind the Numbers
|
Aug 28, 2026 |
|
Clarks’ Kris Kross “Jump” Reboot, Halos x Blippi’s Healthy School Snacking, and More | Reimagining Retail
|
Aug 26, 2026 |
|
AI IRL: How People Really Use It | Behind the Numbers
|
Aug 24, 2026 |
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Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers
|
Aug 21, 2026 |
|
Soccer’s Advertising Opportunity: Reaching the World’s Biggest Audience | In the Game
|
Aug 20, 2026 |
|
Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail
|
Aug 19, 2026 |
|
An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers
|
Aug 17, 2026 |
|
Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers
|
Aug 14, 2026 |
|
Bombas and Soles4Souls on What Purpose Looks Like in Practice
|
Aug 12, 2026 |
|
Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers
|
Aug 10, 2026 |
|
From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers
|
Aug 07, 2026 |
|
After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail
|
Aug 05, 2026 |
|
Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers
|
Aug 03, 2026 |
|
The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers
|
Jul 31, 2026 |
|
The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game
|
Jul 30, 2026 |
|
Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail
|
Jul 29, 2026 |
|
Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers
|
Jul 27, 2026 |
|
What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers
|
Jul 24, 2026 |
|
The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail
|
Jul 22, 2026 |
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What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers
|
Jul 20, 2026 |
|
The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers
|
Jul 17, 2026 |
|
The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail
|
Jul 15, 2026 |
|
Fox + Roku = ? | Behind the Numbers
|
Jul 13, 2026 |
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AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers
|
Jul 10, 2026 |
|
How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail
|
Jul 08, 2026 |
|
The Secret Behind Every Great AI Agent | Behind the Numbers
|
Jul 06, 2026 |
|
Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS
|
Jul 02, 2026 |
|
The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail
|
Jul 01, 2026 |
|
Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game
|
Jun 30, 2026 |
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Why Advertisers Are Buying Moments, Not Media | Behind the Numbers
|
Jun 29, 2026 |
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Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies
|
Jun 25, 2026 |
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Nike Says Knicks Always Dreamed, Stella Artois Says "Work From the Bar", and More | Reimagining Retail
|
Jun 24, 2026 |
|
Apple's New Siri Crashes The AI Party | Behind the Numbers
|
Jun 22, 2026 |
|
What Travel Will Look Like For Americans This Summer | Behind the Numbers
|
Jun 18, 2026 |
|
ThredUp Explains How to Make Resale Work for You | Reimagining Retail
|
Jun 17, 2026 |
|
Cannes 2026: What Everyone Is Talking About | Behind the Numbers
|
Jun 15, 2026 |
|
AI Can Recommend. But Can It Sell? | Behind the Numbers
|
Jun 12, 2026 |
|
What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel | Reimagining Retail
|
Jun 10, 2026 |
|
Mind, Body, Basket: The Rise of the Wellness Shopper | Behind the Numbers
|
Jun 08, 2026 |
|
Touch Grass Marketing: How Digital Brands Go IRL | Behind the Numbers
|
Jun 05, 2026 |
|
Britain’s Retail King: Tesco’s Next Chapter | Reimagining Retail
|
Jun 03, 2026 |
|
Google Reinvents Search as OpenAI Gets Cleared for Takeoff | Behind the Numbers
|
Jun 01, 2026 |
|
Social Media Is Quietly Taking Over Your Living Room | Behind the Numbers
|
May 29, 2026 |
|
Swatch x Audemars Piguet’s “Royal Pop” Collab Chaos, Miller's Soccer Ball Cooler, and More | Reimagining Retail
|
May 27, 2026 |
|
AI Might Be Wiping Out Entry-Level Jobs — and Changing the Ones That Survive | Behind the Numbers
|
May 26, 2026 |
|
Caitlin Clark and the Women’s Sports Gold Rush | In the Game
|
May 21, 2026 |
|
Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail
|
May 20, 2026 |
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Spotify the Lifestyle App? Can Badges Fix Spotify's AI Issue? 3 Big Questions for Spotify | Behind the Numbers
|
May 18, 2026 |
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Amazon’s AI Overviews Changes Discovery? Shopping AI or General AI? 3 Big Questions for Amazon | Behind the Numbers
|
May 15, 2026 |
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From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail
|
May 13, 2026 |
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Where Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers
|
May 11, 2026 |
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Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers
|
May 08, 2026 |
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Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail
|
May 06, 2026 |
|
Apple After Tim Cook: Where Is It Heading? | Behind the Numbers
|
May 04, 2026 |
|
AI Assistants That Sell You Things On The Side | Behind the Numbers
|
May 01, 2026 |
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The Great KitKat Heist, the "Sephora-fication" of Walmart, and More | Reimagining Retail
|
Apr 29, 2026 |
|
Leaving WBD Behind? Reed Saying Goodbye? — The 3 Big Questions for Netflix | Behind the Numbers
|
Apr 27, 2026 |
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Meta to Dethrone Google as Top Ad Business — Here’s Why | Behind the Numbers
|
Apr 24, 2026 |
|
AI, Brand Safety’s Frenemy | Behind the Numbers
|
Apr 23, 2026 |
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The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining Retail
|
Apr 22, 2026 |
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AI, Brand Safety’s Frenemy | Behind the Numbers (Video)
|
Apr 20, 2026 |
|
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers
|
Apr 17, 2026 |
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Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)
|
Apr 17, 2026 |
|
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
|
Apr 16, 2026 |
|
America’s Love-Hate Relationship with (Sports) Betting | In the Game
|
Apr 16, 2026 |
|
How War Is Impacting American Consumers’ Wallets | Reimagining Retail
|
Apr 15, 2026 |
|
What If...Meta Bought Roku & Amazon's New Smartphone Is a Hit | Behind the Numbers
|
Apr 13, 2026 |
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What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers
|
Apr 10, 2026 |
|
Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail
|
Apr 08, 2026 |
|
What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast
|
Apr 07, 2026 |
|
The Ruling That Could Unravel Social Media | Behind the Numbers
|
Apr 06, 2026 |
|
Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast
|
Apr 04, 2026 |
|
Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers
|
Apr 03, 2026 |
|
Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast
|
Apr 02, 2026 |
|
3 Consumers Retailers Must Know in the AI Era | Reimagining Retail
|
Apr 01, 2026 |
|
The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition
|
Mar 31, 2026 |
|
America Is Rewriting Its Relationship with News | Behind the Numbers
|
Mar 30, 2026 |
|
King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers
|
Mar 27, 2026 |
|
The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail
|
Mar 25, 2026 |
|
Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers
|
Mar 23, 2026 |
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Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers
|
Mar 20, 2026 |
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Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their Success | Reimagining Retail
|
Mar 18, 2026 |
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Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game
|
Mar 17, 2026 |
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Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers
|
Mar 16, 2026 |
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How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind the Numbers
|
Mar 13, 2026 |
|
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
|
Mar 12, 2026 |
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Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail
|
Mar 11, 2026 |