Behind the Numbers: an EMARKETER Podcast
By EMARKETER
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Subscribers: 64
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Episodes: 100
Description
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
| Episode | Date |
|---|---|
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The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the Numbers
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Nov 03, 2025 |
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The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers
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Oct 31, 2025 |
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The Unofficial Most Interesting Retailers List (October) | Reimagining Retail
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Oct 29, 2025 |
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“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the Numbers
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Oct 27, 2025 |
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Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
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Oct 24, 2025 |
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Building Brands That Stand Out In A World That Never Turns Off with Lulus and The Lead | Reimagining Retail
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Oct 22, 2025 |
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The Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the Numbers
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Oct 20, 2025 |
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Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers
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Oct 17, 2025 |
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‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail
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Oct 15, 2025 |
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The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show
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Oct 14, 2025 |
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How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers
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Oct 13, 2025 |
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Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers
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Oct 10, 2025 |
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How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
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Oct 08, 2025 |
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The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers
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Oct 06, 2025 |
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How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
|
Oct 03, 2025 |
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How (Not) to Rebrand | Reimagining Retail
|
Oct 01, 2025 |
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From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers
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Sep 29, 2025 |
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What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers
|
Sep 26, 2025 |
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The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail
|
Sep 24, 2025 |
|
What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers
|
Sep 22, 2025 |
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The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers
|
Sep 19, 2025 |
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Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail
|
Sep 17, 2025 |
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Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show
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Sep 16, 2025 |
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Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers
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Sep 15, 2025 |
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Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers
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Sep 12, 2025 |
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From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail
|
Sep 10, 2025 |
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Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers
|
Sep 08, 2025 |
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How the New ESPN App Will Change TV Forever | Behind the Numbers
|
Sep 05, 2025 |
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Did Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining Retail
|
Sep 03, 2025 |
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The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars | Behind the Numbers
|
Sep 02, 2025 |
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The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers
|
Aug 29, 2025 |
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The Unofficial Most Interesting Retailers List (August) | Reimagining Retail
|
Aug 27, 2025 |
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The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers
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Aug 25, 2025 |
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What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers
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Aug 22, 2025 |
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Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail
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Aug 20, 2025 |
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Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers
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Aug 18, 2025 |
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How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers
|
Aug 15, 2025 |
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Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail
|
Aug 13, 2025 |
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Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show
|
Aug 12, 2025 |
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Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers
|
Aug 11, 2025 |
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Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers
|
Aug 08, 2025 |
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Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail
|
Aug 06, 2025 |
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X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers
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Aug 04, 2025 |
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Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers
|
Aug 01, 2025 |
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The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail
|
Jul 30, 2025 |
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The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind the Numbers
|
Jul 28, 2025 |
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Retail Media and Social are Changing Search Marketing | Behind the Numbers
|
Jul 25, 2025 |
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Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail
|
Jul 23, 2025 |
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TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers
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Jul 21, 2025 |
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Consumers Seek More Tactile Shopping Experiences | Behind the Numbers
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Jul 18, 2025 |
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2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
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Jul 16, 2025 |
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The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers
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Jul 14, 2025 |
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AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers
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Jul 11, 2025 |
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Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
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Jul 09, 2025 |
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AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show
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Jul 08, 2025 |
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AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
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Jul 07, 2025 |
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AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
|
Jul 03, 2025 |
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What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
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Jul 02, 2025 |
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Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
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Jun 30, 2025 |
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What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers
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Jun 27, 2025 |
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The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail
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Jun 25, 2025 |
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What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers
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Jun 23, 2025 |
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From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers
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Jun 20, 2025 |
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The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail
|
Jun 18, 2025 |
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Summer Travel Will Look Different This Year. How So? | Behind the Numbers
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Jun 16, 2025 |
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What Everyone Is Talking About at Cannes 2025 | Behind the Numbers
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Jun 13, 2025 |
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No Store? No Problem. DTC Tricks for Selling the Unseen with Eyebuydirect's CEO | Reimagining Retail
|
Jun 11, 2025 |
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Banks Are Failing Customers — Financial Life Stage Planning Is the Missing Link | The Banking & Payments Show
|
Jun 10, 2025 |
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How Americans’ Feelings Towards AI Are Getting More Complicated—and the Revolt That’s Simmering | Behind the Numbers
|
Jun 09, 2025 |
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Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers
|
Jun 06, 2025 |
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Retail Pulse Check: Inventory Approaches, Price Moves, and What Q2 is Trying to Tell Us | Reimagining Retail
|
Jun 04, 2025 |
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Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers
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Jun 02, 2025 |
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GIFs Are Ads, and How People Interact With Them with Giphy | Behind the Numbers
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May 30, 2025 |
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The Rise of Off-Site Retail Media Advertising | Behind the Numbers Special Edition
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May 29, 2025 |
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The Unofficial Most Interesting Retailers List (May) | Reimagining Retail
|
May 28, 2025 |
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X Is Trending Again — What’s the Likelihood of a Comeback? | Behind the Numbers
|
May 27, 2025 |
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Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers
|
May 23, 2025 |
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Measurement and ROI in Commerce Media | Behind the Numbers Special Edition
|
May 22, 2025 |
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Will Tariffs Make Secondhand the First Choice? | Reimagining Retail
|
May 21, 2025 |
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Commerce Media Activations: From Strategy to Success | Behind the Numbers: Special Edition
|
May 20, 2025 |
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TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers
|
May 19, 2025 |
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Commerce Media Trends and Opportunities | Behind the Numbers: Special Edition
|
May 17, 2025 |
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Navigating Tariffs: How Advertisers Are Weathering the Shifting Storm | Behind the Numbers
|
May 16, 2025 |
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Can GenAI actually change how people shop? | Reimagining Retail
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May 14, 2025 |
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The Consumer Debt Elephant in the Room | The Banking & Payments Show
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May 13, 2025 |
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Meta vs. the World: Weathering Tariffs, AI Wars, and a Potential Plan to Upend the Entire Ad Ecosystem | Behind the Numbers
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May 12, 2025 |
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The Art of the Perfect Checkout Offer with Rokt | Behind the Numbers
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May 09, 2025 |
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Price Wars: Attack of the Private Labels | Reimagining Retail
|
May 07, 2025 |
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Google is Keeping Cookies, Maybe Selling Chrome, and Scaling AI Overviews | Behind the Numbers
|
May 05, 2025 |
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How Recession-Proof is Netflix? | Behind the Numbers
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May 02, 2025 |
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The Unofficial Most Interesting Retailers List (April) | Reimagining Retail
|
Apr 30, 2025 |
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Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers
|
Apr 28, 2025 |
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What Traveler Media Can Do That Retail Media Can't with Kinective Media by United Airlines | Behind the Numbers
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Apr 25, 2025 |
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Reimagining Retail: Tariffs Are Here: Consumer Shifts, Surprising Outcomes, and Must-Watch Metrics
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Apr 23, 2025 |
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Behind the Numbers: Tik-Tok: The Latest on Trump’s Extension and Deal Talks
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Apr 21, 2025 |
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Behind the Numbers: Next-Gen AI: From Assistants, to Autonomous Agents, and Beyond
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Apr 18, 2025 |
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Reimagining Retail: How French Department Store Icon Printemps Is Reinventing US Retail — Inside the New NYC Flagship
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Apr 16, 2025 |
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Behind the Numbers: The Explosion of Sports for Brand Engagement with Nielsen’s Vice President of Inclusive Insights
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Apr 14, 2025 |
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Behind the Numbers: How Players Are Trying to Stand Out in the Commerce Media Universe
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Apr 11, 2025 |
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Reimagining Retail: Why Consumer Sentiment is Stuck in ‘Worried’ with Joanne Hsu at the University of Michigan.
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Apr 09, 2025 |