Marketing School - Digital Marketing and Online Marketing Tips

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Subscribers: 740
Reviews: 2

minjung Park
 Jun 7, 2019
thanks guys. I've been listening to these valuable potcast everyday in KOREA.I've been interested in digital marketing and i like to learn to speak English^^.So where could i get your script about evey single potcast if it possible? thanks.

Sherry Earp
 Mar 13, 2019
BEST (under) 10 minutes of the day!

Description

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Episode Date
7 Marketing Lessons Learned From Gary Vaynerchuk | Ep. #1265
07:18

In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal customers, experimenting with new things, and showing up as yourself will help you to build an irresistible brand. Tune in to hear how you can double down on your content!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Marketing Lessons You Can Learn from Gary Vaynerchuk. 
  • [00:32] Gary’s agency VaynerMedia and how he built out his father’s wine company.
  • [01:06] Recognize what you’re not good at and get a team to help you. 
  • [01:39] If you’re going to do marketing, find ways to relate to your ideal customer. 
  • [02:24] Be ahead of the game when it comes to testing and trying new things.  
  • [03:00] Know that social media traffic is short-lived, and take control.  
  • [03:42] Be fast to get new things out consistently. 
  • [04:35] Make the most of your content by reusing it in smaller segments.
  • [05:23] The importance of being yourself and showing up unapologetically. 
  • [06:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 17, 2020
5 Underrated Hacks to Rank a Brand New Website | Ep. #1264
04:46

In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer a free tool on your website to up your discoverability. Tune in to hear how you can also reach non-English-speaking regions!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Underrated Hacks to Rank A Brand New Website. 
  • [00:35] The more brand queries a site has, the easier and faster it is for them to rank.  
  • [00:51] Combine push notifications, Facebook Messenger and email collection.  
  • [01:14] Submit your website to index in Google Search Console. 
  • [01:32] Find the pages who are in the top 1000 and ask them for a link. 
  • [02:14] Buy a tool or widget on 1Kprojects or CodeCanyon and offer it on your site.  
  • [03:18] Keep in mind that your English website is not competitive in all countries. 
  • [03:33] Transcribe and translate your content to reach other regions. 
  • [03:49] That’s it for today!
  • [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 16, 2020
The Biggest Marketing Mistake Neil Made When He Started Off | Ep. #1263
06:11

In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work yourself rather than handing it to someone else are two of the most significant lessons he has learned. Tune in to hear why you need to partner with people who have experience in the field before investing in anything.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Mistake Neil Made When He First Started. 
  • [00:34] Neil’s age when he started his career and how long he has been at it. 
  • [00:54] Paying other people to help with marketing and getting ripped off. 
  • [01:19] Learning that it takes at least three years to do well. 
  • [01:37] Do not keep changing businesses and constantly shift your focus.
  • [01:50] Ensure that your business idea has a big TAM (total addressable market).
  • [02:09] Cultivate a long-term perspective rather than focusing on the day-to-day. 
  • [02:45] How Neil lost over $1 million by trying to start a hosting company. 
  • [03:29] The need to partner with people who know the industry/field you are getting into.  
  • [04:06] What went wrong when he tried to sell products in the education space. 
  • [04:32] Build your brand yourself — don’t leave it up to someone else — and be all in. 
  • [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 15, 2020
The Biggest Marketing Mistake Eric Made When He Started Off | Ep. #1262
05:35

In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more sustainable and rewarding than trying to make quick money at the lowest cost. Tune in to how the why behind your ventures is so crucial to your success!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Marketing Mistake Eric Made When He Started. 
  • [00:52] Eric’s Biggest mistake: always trying to go for the quick wins. 
  • [00:58] Building affiliate sites and buying cheap articles and links. 
  • [01:47] Often mistakes stem from wanting to make a lot of money quickly. 
  • [01:55] Focus on making an impact and choosing quality content. 
  • [02:13] The mistake of trying to make money in a niche you’re not interested in. 
  • [02:28] The importance of understanding the why behind what you do. 
  • [03:31] Learning that you can translate your skills to help real businesses.
  • [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 14, 2020
How to Build Multiple Income Streams at Once | Ep. #1261
06:40

In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build Multiple Income Streams At Once. 
  • [00:37] Why you should attempt to build multiple income streams, and examples of what we do. 
  • [01:13] Developing a course that consistently makes you money. 
  • [01:39] Think of creative ways to monetize what you are already doing. 
  • [01:55] Taking one asset and putting multiple income streams around it. 
  • [02:20] Avoid starting too many things and keep streams related to one another. 
  • [02:47] The importance of having laser focus and when to expand. 
  • [03:40] Be careful of shiny object syndrome and jumping from one thing to the next. 
  • [04:30] Looking for low hanging fruit in areas that you have already invested in. 
  • [05:11] Establish your product and audience before trying to generate income from it. 
  • [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 13, 2020
7 Ways SEO Will Change in The Next Decade | Ep. #1260
08:47

In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is the direction Neuralink seems to be taking consumer experience in the next decade. Tune in to hear why we believe partnerships between different countries and tech companies will become increasingly important.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Ways SEO Will Change in the Next Decade. 
  • [01:19] Why SEO is not going anywhere as long as humans and robots exist. 
  • [01:50] How Neuralink is changing the playing field on the human-computer connection. 
  • [02:29] How search options and devices will expand in the next decade. 
  • [03:11] Smart home devices like Alexa becoming even smarter and more developed. 
  • [03:48] Search is going to become a remarketing game. 
  • [05:02] The opportunity to boost SEO by translating content into other languages. 
  • [05:46] Keeping in mind that while the US is the superpower today, it might change. 
  • [06:02] Why video is going to be the future of content. 
  • [07:14] The countries that will become more powerful and why partnerships will increase. 
  • [07:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 12, 2020
The Best Ways to Build Wealth as a Digital Marketer | Ep. #1259
07:16

In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure that your pitches are concise and well-researched will make you stand out from the crowd. Tune in to hear why having a long-term perspective is most rewarding!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Ways to Build Wealth As A Digital Marketer. 
  • [00:48] Doing freelance work as the best way to make money when you’re starting. 
  • [01:00] Land gigs by getting on platforms like Fiverr and Upwork.  
  • [01:23] Be succinct and show insight when reaching out to potential clients. 
  • [02:08] Set yourself apart by researching the company you are pitching to. 
  • [02:55] The value of putting yourself out there and being proactive. 
  • [04:30] Keeping a long-term perspective rather than seeking out easy avenues only.  
  • [04:36] Test out other people’s products first and learn where you can get traffic sources from.  
  • [05:03] What to do once you see that your affiliate work proves successful. 
  • [05:46] Also start building up your speaking career, and offer it free at first. 
  • [05:56] That’s it for today!
  • [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 11, 2020
This 8-Year-Old Makes $26M A Year From YouTube - Here's What You Can Learn | Ep. #1258
05:40

In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucrative YouTube channel on the internet. Tune in to hear all the lessons from his success that are also applicable to you!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How An Eight-Year-Old Makes $26 Million A Year From YouTube. 
  • [00:47] More about Ryan and his YouTube channel called Ryan’s World. 
  • [01:08] The Forbes article about the top YouTube influencers and what they’re making. 
  • [01:47] How Ryan’s mother came up with the idea for Ryan’s World. 
  • [02:13] Realizing that anyone can make money and that YouTube is a powerful platform. 
  • [02:46] Recognizing that there is potential in almost all audiences. 
  • [03:17] The importance of being consistent with your publishing schedule. 
  • [03:46] Why diversifying your investments and sources of income is always a good idea. 
  • [04:09] The first and second runner up of the most successful YouTube stars. 
  • [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 10, 2020
How to Create A Luxury Experience That Delights | Ep. #1257
05:58

In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going above and beyond and trying your best to deliver on requests. Tune in to hear what sets Emirates and Qatar Airways apart from other airlines, and how you can apply these principles in your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Create A Luxury Experience That Delights. 
  • [00:36] What each of us considers to be luxury experiences. 
  • [00:58] Why flying Emirates first class is the ultimate luxury experience. 
  • [01:45] What Emirate and Qatar Airways offer that is like no other airline. 
  • [02:30] The value of creating a luxury experience in your marketing and business.
  • [02:47] Focusing on service and why creating the experience doesn’t have to be expensive. 
  • [03:29] Consider hotels’ approach to service and apply it to your business. 
  • [04:42] The key to white-glove service: try not to say “no”. 
  • [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 09, 2020
How to Build An Ultra Engaged Audience That Buys From You | Ep. #1256
06:04

In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to respond to questions and comments on your social media platforms!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build An Ultra-Engaged Audience That Buys From You. 
  • [00:36] Why you need to have a highly engaged audience. 
  • [01:00] Your number of followers will not determine your success in selling. 
  • [01:12] What you want to achieve by building an email list. 
  • [01:57] The correct ratio between emails that add value and those that pitch a product/service. 
  • [02:16] People follow those who add value, not sell stuff all the time. 
  • [02:29] Engage with your audience if you want them to be engaged. 
  • [03:10] Avoid giving generic advice and personalize responses to your audience.
  • [03:39] The value of responding to comments and questions on social channels. 
  • [04:24] Why you need to start doing more video-based content. 
  • [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 08, 2020
The Best Podcast Tools for 2020 | Ep. #1255
05:03

In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Podcast Tools for 2020.
  • [00:47] Google Drive and call recording over Skype with ecamm.
  • [01:22] Zoom calls and utilizing the free service for interviewing guests.
  • [01:56] The great service that Anchor offers for getting started with podcasting.
  • [02:22] Podcast promotion through email and push notifications for better traction.
  • [03:00] Transcription, subscriptions and payments through Descript and Supercast.
  • [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 07, 2020
The Podcast Setup That Helped Us Get to 27M Downloads | Ep. #1254
07:32

In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding and the podcasting market is still a gold rush and definitely something you should consider. Tune in to hear how easy it is to get started and build an audience.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Podcast Setup that Helped Us Get to 27 Million Dollars.
  • [00:46] The current setup at Marketing School and how far we have come.
  • [01:55] Sound quality, removing echos and dealing with high ceilings.
  • [02:51] The bits and pieces that go into making our voices sound better.
  • [05:02] Getting content out with low costs before upgrading.
  • [06:12] Neil's home studio and why he is laying on the couch. 
  • [06:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 06, 2020
This Can Bring 10x More Results Than a Super Bowl Ad | Ep. #1253
06:17

In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the most people. Tune in to hear about some of the innovative ways you can use your ad-budget to build your brand.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Getting TEDx More Results than a Super Bowl Ad.
  • [00:39] Channels that are being utilized by big companies to promote releases.
  • [01:47] The expense and scarcity of Super Bowl adverts.
  • [02:15] Using the Esports and Twitch platforms on a realistic and smaller scale.
  • [02:47] The example of Ninja and the changes he made to his streaming schedule.
  • [03:51] The gaming market and how many young people are playing.
  • [04:27] Branding and the affordable ways of building yours through advertising.
  • [05:11] That is it for today!
  • [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 05, 2020
Why Luminary Is Failing | Ep. #1252
06:53

In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why We Think Luminary is Failing.
  • [00:30] Who is Luminary, what is their business model, and why did their launch fail?
  • [01:34] The importance of understanding consumer behavior before starting a business.
  • [02:06] Why knowing your industry is key for launching a new business.
  • [03:29] Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts.
  • [04:23] The pivot that Luminary needs to save their business.
  • [04:59] Key lesson from this episode: give away everything fro free to build your audience.
  • [05:51] That’s it for today!
  • [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 04, 2020
How Success Gaps Can Guide Your Content Marketing | Ep. #1251
05:08

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing.
  • [00:33] Success gap: what your customers need to become successful.
  • [01:45] Importance of helping your customers solve their problems and be more successful.
  • [02:18] Building brand awareness and trust to leverage word-of-mouth marketing.
  • [02:40] Why content marketing is essentially another way to help your potential customers.
  • [03:34] A tool to determine to best way to help your customers: Ubersuggest.
  • [04:08] That’s it for today!
  • [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 03, 2020
The Latest Business Trends That Will Guide Your Marketing | Ep. #1250
07:05

In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these trends will certainly affect how you do your marketing. We cover important trends such as understanding the pitfalls of raising capital, why a strong brand is so effective for your business, the concept of purchasing web properties, and which marketing strategies to use as everything starts getting more expensive.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Latest Business Trends That Will Guide Your Marketing.
  • [00:48] Understanding the good and bad of raising capital for your business.
  • [02:11] Building a strong brand: leveraging influencers and the omnichannel approach.
  • [03:41] Capitalizing on under-utilized web properties, arbitraging your way to better results.
  • [04:52] How to stay competitive as marketing prices skyrocket: AB testing and conversation optimization.
  • [05:51] That’s it for today!
  • [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 02, 2020
7 Social Media Tools for 2020 & Beyond | Ep. #1249
05:40

In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to better manage your social media channels, and why it is important to leverage the right tools for your success. For a jam-packed episode of all the best tools, stay tuned!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Social Media Tools for 2020 and Beyond.
  • [00:39] Using SproutSocial to keep accountability within your team.
  • [01:32] Gaining a competitive edge by building up your messenger list as quickly as possible.
  • [02:10] The importance of using the right hashtags on Instagram: Ingramer.
  • [02:45] How to easily create simple, professional content for Instagram with Canva.
  • [03:16] Top tool for managing your YouTube channel: TubeBuddy.
  • [03:42] Using vidIQ to maximize and optimize your YouTube traffic.
  • [04:11] Using Spotify to get guiding insights on your podcast statistics. 
  • [05:53] That’s it for today!
  • [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 01, 2020
2020 Has Begun. Don't Forget These Oldies But Goodies To Grow | Ep. #1248
07:27

In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work really well. We dive into key strategies such as webinars, updating and repurposing old content, connecting with customers through text message, and more! Stay tuned to find out how to revive these old marketing goldmines to effectively grow your business. 

TIME-STAMPED SHOW NOTES:

  • [00:40] Today’s topic: Oldies but Goodies to Help You Grow.
  • [01:06] The power of using webinars to build trust at scale and grow your business.
  • [01:36] Our recommended webinar tool: Livestorm.
  • [01:48] Updating your old content to revamp your business in the new year.
  • [02:36] How to use text messages to connect with your customers directly.
  • [03:52] Top texting platforms and leveraging push notifications to draw traffic to your business.
  • [04:17] Why email should still be a core marketing channel in your business.
  • [05:09] How to leverage and white label tools as the “new” content marketing. 
  • [06:26] That’s it for today!
  • [06:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 31, 2019
Should You Sign Up For TikTok in 2020? | Ep. #1247
06:58

In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger people, allowing users to create short lip-sync, comedy, and talent videos. Listen in to hear more about why now is great time for your business to get in on the TikTok platform, how to take advantage of initial organic growth, and when to look out for opportunities to monetize. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Sign Up for TikTok in 2020?.
  • [00:31] What is TikTok and how do you use it?
  • [01:32] Vine success stories: Logan Paul and Jake Paul.
  • [02:40] The two schools of thought for how to use TikTok for your brand.
  • [03:56] How to repurpose your content from other social media platforms for TikTok.
  • [04:58] Why now is the best opportunity for organic growth on TikTok.
  • [05:36] Focusing on LinkedIn for organic growth on the B2B side.
  • [06:00] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 30, 2019
A $3000 Story. Was it Really Worth It? | Ep. #1246
09:26

In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not?
  • [00:47] When it is better to opt for the book: better value for money.
  • [01:09] Why Eric decided to build an external story for his brand.
  • [01:43] What convinced Eric to attend the conference?
  • [02:23] The story Eric created for ClickFlow: what do they do?
  • [03:40] The process you go through at the conference: creating your brand script.
  • [04:44] Brand script for ClickFlow: what does a brand script entail?
  • [05:38] How to access a brand script template for your business.
  • [06:14] Three biggest tips Eric learned from the conference.
  • [07:50] Understanding where to implement or use your story in your marketing. 
  • [08:31] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 29, 2019
The Best Marketers Are The Most Entrepreneurial | Ep. #1245
06:33

In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing and in particular the example of our friend Syed Balkhi, we can see the links between creativity, innovation, and success. Tune in to get some inspiration for how you can turn your marketing skills into a business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why the Best Marketers are the Most Entrepreneurial. 
  • [00:34] Eric's practices around learning when he started out in the marketing game.
  • [01:29] Why Neil values creativity over all else in marketing.
  • [02:01] The example of Syed Balkhi and his career path in marketing.
  • [03:31] Frugality and creativity; a winning combination.
  • [04:44] Taking your marketing skills and applying them to a business of your own.
  • [05:38] That's it.
  • [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 28, 2019
How This Ad Lost One Company a Billion Dollars | Ep. #1244
07:55

In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars. 
  • [00:34] A little about Peloton, what the company produces and its reputation.
  • [01:15] The content of the ad in question and the story behind it.
  • [02:12] The backlash against the ad and the resulting drop in value for Peloton.
  • [02:40] Neil's own experiences buying his wife a Peloton!
  • [03:40] Did this saga actually hurt the company and how badly?
  • [04:26] Good press, bad press and neutral promotion.
  • [06:08] Coming back from a negative press cycle and using it to your advantage.
  • [06:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 27, 2019
What You Can Learn From The Popeye's Chicken Sandwich | Ep. #1243
06:13

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich.
  • [00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy.
  • [01:11] Capacity limit creates a shortage and increasing demand.
  • [01:24] Recognizing the power of social media when it is used correctly.
  • [01:54] Understanding when a “subtle” marketing approach is more effective.
  • [02:15] Getting back to the basics of marketing: minimal viable product.
  • [03:06] Importance of testing marketing strategies before doubling down on them.
  • [03:43] The incredible revenue generating from the chicken sandwich wars. 
  • [04:25] Chick-fil-A vs Popeyes: the positive press creating from the sandwich wars.
  • [05:02] Learn how to test your marketing strategies on the Marketing School Live website.
  • [05:43] That’s it for today!
  • [06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 27, 2019
The Big Mistake You Are Making on Social Media | Ep. #1242
07:38

In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about Gary Vaynerchuk’s awesome free resource that outlines everything you need to know regarding social media posts! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Big Mistake You’re Making on Social Media. 
  • [00:47] Examples of how we repurpose content efficiently. 
  • [01:19] Making the mistake of republishing content on an inappropriate channel.
  • [02:00] Always keeping the norms of the channel (e.g. length of posts) in mind. 
  • [02:20] Advice for publishing natively on Twitter and recent example of a successful Tweet. 
  • [03:08] Putting thought into your posts rather than publishing the same across all platforms. 
  • [04:02] Study the strategies of those who do well on various platforms. 
  • [04:27] Keep in mind that some channels work in both directions while others don’t.  
  • [05:20] Building a culture of experimentation to find out what works. 
  • [05:55] The free resource that outlines key principles of posting on social media. 
  • [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 25, 2019
How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241
07:48

In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes. 
  • [00:32] What we mean by “omnichannel” and the different types of content and platforms.
  • [01:17] The misconception around Google penalizing for duplicate content. 
  • [02:00] Keeping in mind that people’s attention spans are very short nowadays. 
  • [02:29] The simple process we follow to spout our content from a “seed” piece.  
  • [03:32] How one piece of content can become 70 pieces of content. 
  • [04:19] Using a tool like IFTTT to connect your content to various platforms.  
  • [05:14] Making your content native so that it is appropriate for the specific channel. 
  • [06:35] Sometimes basic posts work the best. 
  • [06:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 24, 2019
How to Market Like Apple in 2020 | Ep. #1240
07:45

In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is diversifying into other markets to remain at the top of their game! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Market Like Apple in 2020. 
  • [00:45] What Apple’s marketing approach used to be. 
  • [01:09] Launching their products to influencers and letting them do the marketing. 
  • [01:36] How utilizing influencers saves on costs. 
  • [01:51] How integrating all their products get people to keep buying from them.
  • [02:23] Integrate with other partners to pull customers and make them reliant on you. 
  • [02:54] The positive change of Apple listening to feedback now. 
  • [04:00] Apple’s easy-to-navigate website and all the benefits of simplicity. 
  • [04:55] Integrating your other products and services at the checkout point on your website. 
  • [05:32] Why you have to pay attention to your surroundings and diversify. 
  • [06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 23, 2019
How Storytelling Helps Increase Conversion Rates | Ep. #1239
06:38

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Storytelling in Business. 
  • [00:36] Examples of companies who have made stories part of their brand. 
  • [01:01] Why storytelling is such a powerful strategy in business. 
  • [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs. 
  • [01:55] The biggest benefit to being more relatable as a brand. 
  • [02:28] Realizing that your story is about you being a guide for your customers. 
  • [03:08] Picking the right time and place to share your story. 
  • [03:35] How stories also help to sell higher-priced items. 
  • [04:44] The importance of stating what your plan is for guiding people.
  • [05:17] Encouraging and challenging customers to take action. 
  • [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 22, 2019
How to Leverage Facebook's Library | Ep. #1238
06:09

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Leverage Facebook Ad Library. 
  • [00:32] All the information about ads that Facebook’s library provides.
  • [01:00] An example of how this tool can show you everything about a brand’s ad activity.  
  • [01:41] The biggest mistake people make – copying what the big brands are doing. 
  • [02:08] Remembering that conversion rates for big brands are always going to be higher. 
  • [02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement. 
  • [03:38] The industries in which you can see super creative affiliate marketers. 
  • [04:37] Paying attention to those adds that are up for a long time.
  • [05:03] That’s it for today!
  • [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 21, 2019
How to Use Instagram Hashtags The Right Way | Ep. #1237
06:31

In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to hear all about the awesome tool that can help you generate first-class hashtags! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Use Instagram Hashtags the Right Way. 
  • [00:37] Why using hashtags on Instagram is still relevant and important.
  • [01:19] Checking your post insights on a business account to see the reach of your post. 
  • [02:08] Using a mix rather than only the biggest or trendiest hashtags. 
  • [02:32] How to use a tool like Ingramer to generate a good mix of hashtags. 
  • [03:13] The negative consequences of using hashtags that are too generic. 
  • [04:09] Getting a higher conversion of new followers when using specific hashtags. 
  • [05:10] The useful copying capability on Ingramer and saving the best hashtags. 
  • [05:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 20, 2019
7 Unconventional Ways to Fund Your Marketing | Ep. #1236
10:28

In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing. 
  • [00:52] How you can go about crowdfunding your business following the Jobs Act of 2016. 
  • [01:33] Leverage your community to help you market through blogging and guest posting.  
  • [03:29] Funding through revenue-based financing using a service like Clearbanc. 
  • [03:57] Considering your strengths and trading those for marketing services. 
  • [05:09] The best thing about using the BizX platform to trade services. 
  • [05:54] The benefits of getting your hands on a Small Business Administration loan in the US. 
  • [06:39] Examples of funding your marketing through business development. 
  • [07:53] Monetizing your content to raise money. 
  • [09:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 19, 2019
7 Alternative Ways to Monetize Your Content | Ep. #1235
09:35

In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in hear how to leverage your work and get your balance moving upwards!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Alternative Ways to Monetize Your Content.
  • [00:55] Subscriptions and the smart model Chinese teachers are using.
  • [02:53] Paid services; using blog and podcast content as a lead-in to income.
  • [03:55] Affiliate marketing and making use of collaboration.
  • [04:46] Native advertising and the idea of premium sponsored creation.
  • [05:51] SEO-ranked content for rent; offering pages to other businesses.
  • [06:47] Speaking gigs and ways to get booked for paid appearances.
  • [07:43] Bundling content into different packages for everyone's benefit. 
  • [08:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 18, 2019
What You Can Learn From The Tesla Cybertruck | Ep. #1234
08:33

In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck.
  • [00:33] What is a Cybertruck?
  • [01:39] The unveiling of the Cyberturck and the question of its windows.
  • [02:40] Tesla's marketing strategy and the competition they set up.
  • [04:12] Perception is everything, choose what you portray carefully!
  • [05:25] The image of the Cybertruck and the impact that something that distinct makes.
  • [06:00] Knowing your audience and pitching to them directly.
  • [07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 17, 2019
How to Weaponize Your Data | Ep. #1233
07:31

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Weaponize Your Data. 
  • [00:36] How the collection of data is increasing and becoming almost unmanageable.
  • [00:53] Using customer data platforms to track customer behavior and target them. 
  • [01:28] How sales enablement tools can help you weaponize your data. 
  • [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.  
  • [02:57] The size of company that Bounce X works for and advice for smaller companies. 
  • [03:40] An example of how IP and email addresses can be used for personalized marketing. 
  • [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.  
  • [05:40] The limitations of Google Analytics and how it differs from Google Data Studio. 
  • [06:35] That’s it for today!
  • [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 16, 2019
Smartest Marketing Examples That We've Seen Recently | Ep. #1232
06:04

In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play algorithms by using platforms such as text. We also share two brilliant secrets for boosting your Instagram following and website traffic. There are some golden pointers in this episode so be sure to catch it!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Smartest Marketing Examples We Have Seen Recently.
  • [00:36] What makes the Tinder Swindler article impossible to stop reading.
  • [01:25] How to use charity donation options on your website to convert prospective customers.
  • [02:16] A tip for achieving remarkability: use your own custom illustrations.
  • [02:46] Two ways to initiate text marketing thus bypassing pay-to-play algorithms.
  • [03:22] The value of email, community.com, and other channels for controlling reach.
  • [04:13] A ‘content for close friends only’ strategy that boosts follower count by 40% in a month.
  • [05:20] That’s it for today!
  • [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 15, 2019
7 Ways To Skyrocket Your LinkedIn Engagement | Ep. #1231
04:39

In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files, and your social media ring to get that user engagement popping off! Find out some tips you won’t hear anywhere else right here today. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Ways to Skyrocket Your LinkedIn Engagement.
  • [00:30] The great capacity of LinkedIn for going live due to its organic audience.
  • [00:52] Boosting virality through getting and replying to comments.
  • [01:32] How a great opening line can act as a brilliant hook.
  • [02:10] Using the pencil icon and SRT files when uploading video content.
  • [02:27] Tag people in your posts, but make sure they are posts that add value.
  • [02:52] The value of having a social media ring for building post momentum.
  • [03:15] Some ways to build up a social media ring such as using texts or emails. 
  • [03:50] That’s it for today!
  • [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 14, 2019
What You Can & Can't Outsource with Social Media | Ep. #1230
08:19

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When You Can and Can’t Outsource with Social Media.
  • [00:50] Why not to outsource the production of content associated with one’s personal brand.
  • [03:34] Some thoughts on why personal photos get better responses than outsourced ones.
  • [04:29] The value of storytelling and how Instagram stories tend to spread.
  • [04:47] When Instagram stories can be outsourced: after you have made their content.
  • [05:11] Outsource for labor such as video editing and other stuff you’re not good at.
  • [05:31] How Twitter still stands as a great platform to have conversations on. 
  • [05:45] Using Fiverr to outsource the creation of Instagram carousels.
  • [06:40] Why it is a huge time saver having somebody to check social inboxes.
  • [06:59] How helpful platforms like Hootsuite and Sprout Social are for data insights.
  • [07:40] That’s it for today!
  • [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 13, 2019
A Simple Marketing Game Plan For the First 30 Days of 2020 | Ep. #1229
06:30

In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure you spend your January branching out from your best platform, solving business issues weekly, leveraging online tools to increase web traffic, and getting closer to your audience using the omnichannel approach. Don’t miss out on this one and remember to bookmark it so you can listen to it again just before 2020 starts!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Simple Marketing Game Plan for the First 30 Days of 2020.
  • [00:46] How to kick off 2020 right by doing one thing each week of January!
  • [00:57] Leveraging similar platforms to your best one as a way of growing your audience.
  • [02:06] Solving issues weekly and what that can do to keep your head above water.
  • [03:05] What offering free tools on your website can do to increase its traffic.
  • [04:09] Using the omnichannel approach to connect to your audience better.
  • [05:37] That’s it for today!
  • [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 12, 2019
7 Marketing Trends for 2020 | Ep. #1228
07:08

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Marketing Trends for 2020.
  • [00:30] How and why you should become compatible with voice search.
  • [01:07] Ways that tiered monetization audience/creator arrangements have room to grow.
  • [02:20] Why to focus on business intelligence and not just front end analytics.
  • [03:27] The value of utilizing AI in any way possible for business optimization.
  • [04:15] A drop in the effectiveness of email communication and how to get past it.
  • [05:14] Why leveraging TikTok is still a great idea.
  • [05:49] Personal brands are the only way to ward off other companies from copying you exactly.
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 11, 2019
What Marketing Investments We Are Making For The Next 10 Years | Ep. #1227
07:22

In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Our Marketing Investments for the Next Ten Years.
  • [00:33] Find out how to use data to your advantage in an ethical manner.
  • [01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions.
  • [02:37] Build great products and use the freemium marketing strategy.
  • [03:49] The value of stopping focusing on immediate ROI but rather building a brand.
  • [05:43] Why voice/chat text models are is still on the rise.
  • [06:40] That’s it for today!
  • [06:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 10, 2019
7 Lessons Learn From Sam Oven's 36 Million Dollar Business | Ep. #1226
10:25

In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy diet. We also share his lessons for optimizing your business through testimonials, thinking ahead, and obsessing over minor tweaks. Sam makes $36 million per year using techniques like these, so it would probably be a good idea if you checked out this episode!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Lessons We Learned From Sam Ovens.
  • [01:20] How networking can be a distraction from focussing on one’s business.
  • [02:14] The value of quitting -$100 per hour activities such as drinking alcohol.
  • [03:04] Get more energy from plant-based, non-processed foods, and fasting intermittently.
  • [04:30] Using a food delivery service such as Thistle to cut out time spent cooking.
  • [05:22] The success that comes by fine-tuning whichever of your campaigns is working best.
  • [06:35] Evolve your business through future-focused thinking and observing great leaders.
  • [07:40] The 3586 impromptu testimonials Sam has and how they create trust in his business.
  • [09:33] That’s it for today!
  • [09:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 09, 2019
7 Hacks for Performing at an Elite Level | Ep. #1225
08:17

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Hacks to Performing at an Elite Level.
  • [00:30] Use Timeshifter to beat jet lag and perform optimally.
  • [01:15] How to optimize life for convenience so that work can be focussed on.
  • [02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc.
  • [03:39] Break down tomorrow’s tasks into chunks using a to-do list.
  • [04:41] What the five through 30 model is and how it can optimize habits and organization.
  • [05:40] The benefits of waking up at 04:00 and starting work at 05:00: no distractions.
  • [06:26] Batch days by themes of tasks to guard what you spend time doing.
  • [07:28] That’s it for today!
  • [07:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 08, 2019
How to Get 10k Followers a Week On Instagram Organically | Ep. #1224
06:19

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically.
  • [00:34] Where we got this idea from; looking at Chris Do and carousels.
  • [02:02] The immediate success that Neil experienced with this strategy.
  • [03:10] Grabbing people's attention with the first image of carousel.
  • [04:02] Maintaining interest and taking the audience on a journey.
  • [05:08] Realistic results and what is possible with these tactics.
  • [05:27] Comparing stats from before and after implementing this.
  • [05:42] That’s it!
  • [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 07, 2019
How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223
07:26

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Actually Translate Your Content.
  • [00:45] How Neil started with the strategy a few years ago.
  • [01:04] The amazing results that Neil has experienced since implementing.
  • [01:38] Some of the lessons that Neil learned about transcribing content.
  • [02:40] The dangers of working with people who are not local and embedded in a culture.
  • [03:50] Where to find people to do this transcription and translation work.
  • [04:04] Building brands locally and back-linking from different regions.
  • [04:48] Brand clarity and becoming known on social media and at conferences. 
  • [05:41] Taking advantage of the white space that is currently available. 
  • [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  • [06:53] That’s it for today!

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Dec 06, 2019
7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222
07:59

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020.
  • [00:33] Looking back to old effective tactics such as webinars.
  • [01:20] Translating and transcribing existing content for other regions.
  • [02:10] Text messages and SMS marketing within the bounds of the law!
  • [02:58] Maximizing YouTube views in the first 24 hours.
  • [04:15] The trend towards texting and instant messenger marketing.
  • [05:06] Updating old content instead of writing new posts all the time.
  • [05:33] Using gifts to make marketing impressions on customers. 
  • [07:05] That is it for today!
  • [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 05, 2019
7 Lessons Learned From a Mastermind | Ep. #1221
11:18

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Lessons We Learned from a Mastermind.
  • [00:33] The mastermind we hosted recently and the great time we had!
  • [01:28] Attendees and the amazing quality of people who were there.
  • [02:05] The democratization of capital and the different ways to raise funds.
  • [03:08] Benefits of purchasing sites from non-profits.
  • [04:12] Getting out there and doing in-person, active events.
  • [05:16] A simple way to grow your Instagram following today!
  • [06:14] Using dinners for mingling and networking of participants. 
  • [07:01] Staying open to taking and giving help in the business world. 
  • [09:16] Optimize yourself for best performance! 
  • [10:32] That is it for today!
  • [10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 04, 2019
Marketing Checklist for 2020 | Ep. #1220
08:13

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Marketing Checklist for 2020. 
  • [00:37] Listen to the last episode we did about the opportunities for 2020. 
  • [01:02] The tools you can use to monetize voice-based traffic.   
  • [01:20] What customer data platforms allow you to do and the increasing value of data. 
  • [02:03] How to readjust your SEO strategy for 2020, including updating and translating content.  
  • [02:54] Survey your audience before the end of the year. 
  • [03:38] Go live to sell on social media once a week. 
  • [04:05] The importance of sprouting your content and leveraging the omnichannel.  
  • [05:10] Examples of how you can grow by offering a free product.  
  • [06:09] Focusing on your brand and creating content.  
  • [06:52] Why you must add a checkout bump to your site. 
  • [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 03, 2019
7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219
06:48

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020. 
  • [00:35] TikTok’s likely growth projection for the coming year. 
  • [01:07] Why you should sell through live and examples of people who use it this way. 
  • [01:39] Advertising and connecting with people through ephemeral content like stories. 
  • [02:21] The benefits of re-using content by turning it into smaller bits.
  • [03:18] What posting “natively” means and why you should implement it.
  • [04:36] What to do when customers visit your checkout or lead page but don’t buy. 
  • [05:22] The continuing growth of chat and its various platforms. 
  • [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 02, 2019
7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218
06:53

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020.
  • [00:32] Content translation and transcribing and exciting new possibilities for this!
  • [01:20] Using and tracking snippets for optimization.
  • [02:01] Making the most of old content over only creating new posts.
  • [02:45] Fact schemas and ranking higher on search result pages.
  • [03:17] Google algorithm updates and what it means for search results.
  • [04:20] Assessing your keywords and the tools to do this.
  • [05:07] New tools with built in SEO capabilities.
  • [06:04] That’s pretty much it for this episode!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 01, 2019
7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217
08:01

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020.
  • [00:34] Google's new search-result forms and their amazing ease of use.
  • [01:12] Re-marketing and long form videos.
  • [01:58] Chatbots and new ground in the field of chat marketing.
  • [03:08] The trend of driving traffic towards content and educational pages.
  • [03:49] TV and streaming platforms; the evolving and unknown avenue of ads.
  • [04:59] Push notifications and the conversion rates through this form of marketing.
  • [05:21] TV spots and the usefulness of getting some of this real estate. 
  • [05:54] The growth of LinkedIn and its organic reach.
  • [07:08] That is it for today!
  • [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 30, 2019
How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216
08:14

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Do an Audience Survey.
  • [00:31] Experiences at our recent Growth Accelerator event.
  • [01:24] Some of the questions we used in our post-event survey.
  • [02:45] Why certain people do not connect with certain types of content.
  • [03:39] Maximizing what you already have before more growth.
  • [04:30] Using open-ended questions and finding the common threads in answers.
  • [06:40] Allowing space for people to add their own feedback for your benefit.
  • [07:10] That’s it!
  • [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 29, 2019
If You Want to Grow Fast, You Need to do This | Ep. #1215
06:01

In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Want to Grow Fast, You Need to do This
  • [00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.  
  • [00:57] Examples of the kinds of value-adding freebies you could give people.
  • [01:10] Why eBooks are no longer a good option. 
  • [01:36] The value of giving something that others would normally charge for. 
  • [02:14] The shift towards machine learning and AI, and staying ahead of the curve. 
  • [03:30] Considering how you can be 10 times better than your competition. 
  • [03:53] Why these free offerings do not have to cost you a fortune. 
  • [04:22] The importance of being willing to take risks.  
  • [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 28, 2019
How to Crush It When You Speak | Ep. #1214
07:13

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Crush A Speaking Gig. 
  • [00:49] The importance of developing your own voice and presence. 
  • [01:12] Keeping in mind that your goal is to promote your brand, and get more business. 
  • [01:35] How you can quickly expand your email list and collect leads. 
  • [02:17] Getting connected with an intimate group through a cool LinkedIn feature. 
  • [03:32] The benefits of frequently publishing content on LinkedIn.  
  • [03:38] Knowing what kind of audience you will address and tailoring your message accordingly. 
  • [04:02] Why you need to constantly engage with your audience: talk with, not to them. 
  • [04:20] Ideas for interaction: asking questions, making jokes, etc. 
  • [05:03] Avoid talking about yourself too much and having a long bio.
  • [05:13] Asking the event organizer for more information on the audience, and avoiding cliches. 
  • [06:07] The advantage of asking people to text you to get the presentation notes. 
  • [06:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 27, 2019
How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213
07:02

In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking.
  • [00:53] What went wrong: not giving the developer a checklist when the site was redesigned. 
  • [01:15] Going ahead with the redesign without having the correct redirects in place. 
  • [01:44] Using Google Search Console to help point out issues with your site. 
  • [01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider. 
  • [02:20] What happened once 404 issues were fixed. 
  • [02:32] Ensuring that you don’t lose traffic by breaking the URL structure. 
  • [03:49] Increasing the mobile site speed and maintaining the desktop speed. 
  • [05:00] Why you don’t have to be perfect everywhere. 
  • [05:44] Avoid making the same mistake by actively monitoring redirects and hiring appropriately. 
  • [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 26, 2019
Marketing Trends for 2020 | Ep. #1212
09:06

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Marketing Trend for 2020. 
  • [00:45] The growing popularity of software such as ChatBot and ManyChat. 
  • [01:17] The benefits of combing chatbots with text tools such as Twilio.  
  • [01:45] Some of the biggest companies in the chatbots space and the expanding market. 
  • [02:13] How voice search will start to dominate searches through applications like Alexa. 
  • [02:36] Companies building products and giving them away for free to generate leads. 
  • [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.  
  • [04:33] The excess of channels and data sources and the growing need for BI tools. 
  • [05:27] Streamlining all the data sources through customer data platforms such as Hull. 
  • [06:25] The emergence of companies that fill in the gaps. 
  • [08:06] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 25, 2019
Templates We Use To Grow Our Businesses Faster | Ep. #1211
08:26

In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in to learn more about the three must-read books for growing your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Templates We Use to Grow Our Businesses Faster. 
  • [00:50] When Traction is a great framework to use and how it helps you stay organized. 
  • [01:43] Traction as the first, Scaling Up as the second, and 3HAG WAY as the third step. 
  • [02:53] A growth plan for coming up with, implementing and testing new ideas faster.
  • [04:37] Using Runway to show you how much cash you will have left at any given point. 
  • [05:30] The ideal amount of cash to have in the bank when you are in startup mode.  
  • [06:02] Accelerating growth by hiring experienced people.  
  • [06:53] The awesome templates available from Point Nine Capital. 
  • [07:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 24, 2019
7 Practical Ways to Make Use of Data to Grow Faster | Ep. #1210
07:00

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster. 
  • [00:30] Why data is important – think machine learning and artificial intelligence. 
  • [00:49] Google’s built-in AI that can help you optimize your ads. 
  • [01:10] The tools you can use to make the most of your Facebook ads. 
  • [01:29] How using the search bar inside Google Analytics can assist you. 
  • [02:01] The helpful reports Google Data Studio provides for executives and agencies. 
  • [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.  
  • [03:08] Why you want to work with a data scientist and what you can expect to pay. 
  • [03:54] Putting everything you’ve done in marketing on an Excel spreadsheet.  
  • [05:20] Why you want to make use of APIs. 
  • [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 23, 2019
What You Can Learn from WeWork's Debacle | Ep. #1209
06:58

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from WeWork’s Debacle. 
  • [00:42] What WeWork is and the information that was recently uncovered about them.
  • [01:35] Their IPO having to be canceled and SoftBank bailing them out. 
  • [01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.  
  • [02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.  
  • [02:34] How WeWork pitches themselves versus what they actually are. 
  • [03:22] Being realistic about what you are as a company and what you are good at.
  • [03:52] Learning to negotiate well even if things aren’t working out as you planned. 
  • [04:09] The importance of taking care of your money and your people. 
  • [05:09] What venture capitalists will likely push for in the future. 
  • [06:07] That’s it for today!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 22, 2019
How to Beat BERT, Google's Latest Algorithm Update | Ep. #1208
05:09

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update. 
  • [00:52] What BERT stands for and what its implication is for users. 
  • [01:23] How this update helps with search queries and a practical example. 
  • [02:10] Considering each search word to produce more specific context search results.
  • [02:26] The portion of searches that will be affected by this change.
  • [03:16] Google’s mission to understand what people are looking for. 
  • [03:27] Why the number of searches BERT impacts will likely increase. 
  • [03:43] The sites that are getting traffic from the BERT algorithm update. 
  • [04:16] That’s it for today!
  • [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 21, 2019
A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207
06:47

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens. 
  • [00:46] Who the Henokiens are and what sets them apart from many others. 
  • [01:04] The problem with the short-term perspective of most companies today. 
  • [01:47] How certain companies manage to stand the test of time.  
  • [03:30] Why you have to think long-term rather than focusing only on short-term solutions.  
  • [04:25] Shifting the focus from shareholders to stakeholders and what it involves. 
  • [05:03] Accepting that focusing on the long game will take more time. 
  • [05:16] Why this approach is more difficult for us marketers.  
  • [05:47] That’s it for today!
  • [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 20, 2019
Which Pieces of Content Should You Update? | Ep. #1206
06:05

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Which Pieces of Content to Update. 
  • [00:29] The benefits of updating your content.
  • [01:14] Writing four to five pieces a month and having a team to update three a day! 
  • [01:34] Why writing every day is difficult to sustain.   
  • [02:01] Using Google Search Console to see which of your posts dropped in traffic. 
  • [02:35] Sending poor-performing pieces to be rewritten. 
  • [02:55] The new feature in Clickflow to track decaying content. 
  • [03:34] Why you want to track the efficacy of what you are doing.  
  • [04:10] When to update video or podcast content. 
  • [04:37] Paying attention to the content that is labeled with a year and the most popular ones. 
  • [05:13] That’s it for today!
  • [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 19, 2019
Here's What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205
06:36

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from a $20 Billion Company. 
  • [00:32] Constellation Software: where they are based, their market cap, and company size. 
  • [00:56] How they are unique and what they do with other software businesses they buy. 
  • [01:52] Their model of simply maintaining the current revenue.
  • [02:07] They type of companies they seem to be interested in buying and their criteria. 
  • [02:43] How they’re making money from companies that are under the radar. 
  • [03:13] You don’t have to do something well known to make money. 
  • [03:36] Looking for markets that have a big total addressable market (TAM).  
  • [03:52] The mistake of going after businesses that are in niches. 
  • [04:23] Why you don’t need a lot of press — just look at Mark Leonard. 
  • [04:37] Why Constellation follows the Berkshire Hathaway model.  
  • [05:20] That’s it for today!
  • [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 18, 2019
Customer Reviews Are Important (Here's How To Get More) | Ep. #1204
05:52

In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Customer Reviews Are Important.
  • [00:31] The prominent role that reviews play in purchasing decisions.
  • [01:13] B2B and consumer-based strategies for getting more customer reviews.
  • [02:02] Using NPS software to encourage customers to write reviews.
  • [02:32] Learning to capitalize on previous customer reviews to get more fresh reviews.
  • [03:46] The positive impact of following up with customers to gain more positive reviews.
  • [05:01] That’s it for today!
  • [05:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 17, 2019
How to Use Intent to Shape Your Content & SEO | Ep. #1203
07:30

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Use Intent to Shape Your Content and SEO. 
  • [00:35] The three main buckets of intent: top, middle and bottom of the funnel. 
  • [00:45] What top of funnel typically involves: information and education. 
  • [01:32] How the middle of the funnel is different and refines searches by comparison. 
  • [02:13] The bottom of the funnel: when someone is ready to buy and the keywords they’ll use.  
  • [02:38] The importance of understanding how customers buy and how your content performs. 
  • [03:07] Map out the percentage of content that will be top, middle and bottom of the funnel.
  • [03:20] Examples of how to drive your customer from the top to the bottom funnel. 
  • [03:53] Using Gliffy and other flow chart software to organize and communicate your ideas.  
  • [04:10] Thinking carefully about the call to actions in converting people into customers. 
  • [05:57] Targeting people based on the funnel category of the article they downloaded. 
  • [06:29] Ensuring that you have the right email service provider. 
  • [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 16, 2019
How to Come Up With Unlimited Content Topics | Ep. #1202
06:58

In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten viable topics on the table in less than five minutes!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Come Up with Unlimited Content Topics. 
  • [00:58] Using the Ubersuggest and Answer the Public tools to find relevant topics.
  • [01:20] Pick topics that resonate with you and not just for the sake of popularity. 
  • [01:46] Doing a site colon command of competitors and what it shows you. 
  • [02:39] Why Ahrefs’ content explorer and BuzzSumo are such helpful tools. 
  • [03:15] How to leverage popular titles from other industries. 
  • [04:15] Getting a group of industry friends together to brainstorm ideas. 
  • [05:05] Looking on social media and on the web at what works for other popular people. 
  • [05:33] How we come up with topics for this podcast. 
  • [06:05] That’s it for today!
  • [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  • Links Mentioned in Today’s Episode:
  • Ubersuggest 
  • Answer the Public 
  • HubSpot
  • Ahrefs 
  • BuzzSumo 

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Nov 15, 2019
How Eric Siu Gets Ahead of His Competitors | Ep. #1201
08:54

In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some new things for yourself!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Siu Gets Ahead of His Competitors.
  • [00:46] Scanning the media landscape for numbers from founders and startups.
  • [01:15] What Eric does with this information and the things he pays attention to.
  • [01:56] Holiday work and putting in the time to get ahead.
  • [03:02] Looking at numbers and comparing these with competitors.
  • [03:20] Blocking off time for peaceful strategizing.
  • [04:19] Competing with bigger and more well-resourced competitors.
  • [06:17] Getting up early in the morning, a focus on sleep and attending events. 
  • [07:59] That’s it for today!
  • [08:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 14, 2019
How Neil Patel Gets Ahead of His Competitors | Ep. #1200
06:35

In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some inspiring ways to get ahead.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Patel Gets Ahead of His Competitors.
  • [00:43] Putting in the extra work and the difference input time can make.
  • [01:40] Vacation time and what happens during those periods.
  • [02:31] The integration of work and life; benefits of bringing these together.
  • [03:35] Unusual call times and putting in the effort in order to win.
  • [04:21] How Neil calendarises his partnerships and reaches out to people.
  • [05:42] That’s it for today!
  • [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 13, 2019
Business Books That Will Help You Grow in 2020 | Ep. #1199
06:36

In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the right content that help you grow in the best way in the new year!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Business Books That Will Help You Grow in 2020.
  • [00:41] Why a book is a such a great value proposition.
  • [01:05] The Mom Test and figuring out what to build for your customers.
  • [01:39] The benefits of reading no books at all in 2020!
  • [02:20] Taking action instead of stockpiling knowledge that leads to nothing.
  • [03:40] Allowing time for perspective every day.
  • [04:15] Trillion Dollar Coach, Play Bigger and Traction.
  • [05:55] That’s it for today!
  • [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 12, 2019
This Can Make or Break Your SEO | Ep. #1198
07:36

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The One Thing That Can Make or Break Your SEO. 
  • [00:32] How customer development is related to SEO. 
  • [01:06] Constantly trying new ways to get traffic in the early days of business. 
  • [02:11] Why traffic and ranking for everything shouldn’t be your goal.
  • [02:50] The importance of figuring out what your customers’ specific pain points are.
  • [03:16] What happens when you focus too heavily on keywords and not the people. 
  • [03:42] Two highly recommended books on learning to understand your customer. 
  • [04:49] Examples of things you can do to promote customer development.  
  • [05:30] Realizing that customer development is an ongoing process. 
  • [06:03] Keeping in mind that search patterns change as people become more educated. 
  • [06:17] The type of companies that venture capitalists are looking for. 
  • [06:47] That’s it for today!
  • [06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 11, 2019
7 Practical Content Marketing Tips | Ep. #1197
07:40

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time.  Tune in to hear what you need to do to boost your content in 2020! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Practical Content Marketing Tips. 
  • [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique. 
  • [01:29] Be sure to sprout your content and make the most of the omnichannel strategy.  
  • [02:12] How to leverage the land and expand strategy to optimize existing content. 
  • [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.  
  • [03:46] Translating and transcribing your content to increase your traffic. 
  • [04:42] Don’t forget about emails – it’s the one channel you can control! 
  • [05:18] Spend a lot of time revising old content rather than creating new material. 
  • [06:44] That’s it for today!
  • [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 10, 2019
How You Can Learn Digital Marketing Faster | Ep. #1196
05:48

In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors are up to, and attending conferences are a few of the ways you can get a handle on marketing. Tune in to hear which app will help you work through articles much faster! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How You Can Learn Digital Marketing Faster. 
  • [00:55] Why you must keep up with all the marketing sites and news in the industry. 
  • [01:29] Using the examples that people post to learn from.
  • [01:45] Saving marketing-related posts and articles in the Pocket app and its cool audio feature. 
  • [02:37] Studying everything that your competitors are busy with.  
  • [03:15] A good example of learning from the competition – listen to their podcasts. 
  • [03:51] Listen to Nathan Latka’s podcast where you get all the numbers! 
  • [04:28] Why attending events are the most effective way to learn. 
  • [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 09, 2019
Alternative Ways to Fund Your Business | Ep. #1195
07:45

In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-based financing, and the more traditional routes involving bank loans. Tune in to hear what you need to do to attract investors! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Alternative Ways to Fund Your Business. 
  • [00:37] Why people should consider funding and the problem with bootstrapping.
  • [01:02] The need for funding even if you are Elon Musk or Jeff Bezos.
  • [01:47] Thoughts on crowdfunding and the various platforms you can use. 
  • [02:22] A list of the main crowdfunding platforms and how much you can raise per year. 
  • [03:03] The importance of having traction before attempting to raise money. 
  • [03:27] How you can raise money through revenue-based financing. 
  • [04:15] The models that companies like Lighter Capital use. 
  • [05:05] Getting a traditional bank or SBA loan in the US and their interest rates. 
  • [05:22] What the credit card company Brex is offering in terms of credit.  
  • [06:01] The importance of having a formula that is already working. 
  • [06:24] That’s it for today!
  • [07:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 08, 2019
The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194
07:05

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Marketing Blunder of 2019. 
  • [00:34] Trusting the developer instead of following the checklist when doing a website rebuild. 
  • [01:21] Don’t assume anything about what a new developer might/might not know.
  • [01:35] Communication is key: establishing the tracking, lead flow, redirections, etc. 
  • [02:36] Why Neil never does website redesigns and how he approaches changes.
  • [03:39] The checklist for making sure that you rebuild correctly. 
  • [04:23] Doing big changes to a website during a slow period, such as over the weekend. 
  • [04:50] Benchmarking with your old data and ensuring that internal links are right.
  • [05:17] An example of how you would keep internal links effective. 
  • [06:10] Make sure you have a backup!
  • [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 07, 2019
How to Survive a Google Core Update | Ep. #1193
08:27

In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple game, tool, or widget is an effective means of getting your traffic numbers climbing again. Tune in to hear what percentage your visitor numbers might be reduced and some of the novel ways to combat the problem!  

TIME-STAMPED SHOW NOTES:

  • [00:28] Today’s topic: How to Survive a Google Core Update. 
  • [00:34] Our recent experience with dropped visitor numbers.
  • [01:05] An observation about the quality and the number of traffic for certain sites. 
  • [01:14] How Core updates affect the traffic to a site and when it recovers.
  • [02:00] Why it is not always possible to avoid hits when Google makes algorithm changes.
  • [02:20] The trend that started in 2018 and not relying on search and social media. 
  • [02:48] Thinking outside the box by generating your own traffic.
  • [03:35] Gaining traffic by building your own unique product, such as a game or a tool!
  • [04:27] Taking matters into your own hands as far as leads are concerned.
  • [05:48] Another great example of a product you can create to get more traffic. 
  • [07:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 06, 2019
7 Free SEO Tools That You Have to Checkout | Ep. #1192
05:02

In episode #1192, we share with you the best free SEO tools that we’ve come across. Whether you need to track snippets, check the vitality of your content, get rid of spam or create the most effective tags, there is the perfect tool for it. Tune in to hear how to master SEO with these free applications! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Free SEO Tools to Check Out! 
  • [00:47] SEO Ninja and their unique way of tracking snippets. 
  • [01:06] All the great things Animalz Revive can tell you about your content. 
  • [01:28] Coming up with new content ideas using AnswerThePublic. 
  • [01:39] The browser extension that gives you a list of keywords from any web page. 
  • [02:08] What you can do with the Reddit keyword research tool called Keyworddit.
  • [02:20] Why the Google Analytics Referrer Spam Killer is the best!
  • [02:45] CanIRank allows you to see if you can show up as number one for a keyword search. 
  • [02:58] The tools that can tell you if your own or another person’s URL is penalized. 
  • [03:36] BROWSEO: See what your website appears like to a search engine. 
  • [03:48] Create the right tags with Aleyda Solis’s tag generator tool. 
  • [04:21] That’s it for today!
  • [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 05, 2019
How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191
11:40

In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time.
  • [00:41] Posting content, videos and organic growth by leveraging brand equity.
  • [01:42] Applying this lesson to other platforms aside from Instagram.
  • [02:03] Looking at the example of Gary Vaynerchuk!
  • [03:35] Using podcasting and collaboration as a means of brand marketing.
  • [05:01] Leverage what you already have and make the most of your associations.
  • [06:24] Go find someone to partner with!
  • [08:50] There is a time for grinding and a time for leveraging.
  • [09:47] Offering value to more established people and companies early on. 
  • [10:45] There you have it!
  • [10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 04, 2019
Is Your Traffic Flat? Do This | Ep. #1190
07:49

In episode #1190, we discuss what you can do if your traffic is flat! Whichever platform you are wishing to promote, our number one piece of advice is to go find someone who is an expert at that field; there are so many resources and people out there to help you out! Tune in to hear our thoughts on boosting your traffic and knowledge about bringing people on board.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What to Do if Your Traffic is Flat.
  • [00:35] Hire experts or coaches if you have hit a wall!
  • [01:20] There is always more to learn and someone who can help you.
  • [02:38] Recurring costs versus one-time expenses and weighing them up.
  • [04:32] The challenges of finding quality, outsourced labor.
  • [05:02] Ideas for screening possible candidates from UpWork.
  • [06:01] Learning from others' experience and building more expertise.
  • [06:56] That is it for today!
  • [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 03, 2019
How to Plan Your 2020 Marketing Goals | Ep. #1189
08:08

In episode #1189, we share how you can plan your 2020 marketing goals! From ways to think about goals, KPI’s, and the ability to pivot at the right time, we cover everything you need to know going into the new year. Tune in to get inspired and equipped to make 2020 your best year yet!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Plan Your 2020 Marketing Goals.
  • [00:35] Thinking of goals as a realistic percentage and the laws of slowing growth rates.
  • [01:18] The Entrepreneur's Operating System and weekly meetings around KPI's.
  • [02:02] Shifting strategies when necessary to maintain goals and growth rates.
  • [02:23] Keeping it simple; taking stock of the past and present and mapping out the future.
  • [04:03] Ways to improve your overall approach and grow your marketing in 2020.
  • [04:55] The power of simplifying and getting away from overwhelm.
  • [05:46] Breaking down your goals by quarter, month, week and day. 
  • [06:35] End of year reviews and how they tie into new year planning.
  • [07:12] That’s it for today!
  • [07:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 02, 2019
How to Plan For Black Friday and Cyber Monday This Year | Ep. #1188
06:33

In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year over the weekend in question, but how can you make the most of it? Tune in to hear our strategies and ideas to get your shop in order to rake in some cash!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Plan for Black Friday and Cyber Monday this Year.
  • [00:58] Getting set with retargeting pixels and consistency across platforms.
  • [01:19] Making sure to leverage caching and CDM to avoid any stoppages.
  • [02:14] Utilizing an omnichannel approach to capture the most sales.
  • [02:48] Offering really good deals on a couple of your products to drive traffic.
  • [03:38] The great boost that gift guides can give your sales.
  • [04:21] The pros and cons of personalization for Black Friday.
  • [05:42] That is it for today!
  • [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 01, 2019
What Eric Learned Talking With Gary Vee’s Social Team | Ep. #1187
06:53

In episode #1187, we talk about the conversation we had with Gary Vaynerchuk's social team! As one of the leading content marketing personalities in the world, Gary Vee and his large content team has wisdom from which we could all benefit! Tune in hear the tips and ideas they gave us for LinkedIn, YouTube, Instagram, and Facebook!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What We Learned from Talking with Gary Vaynerchuk's Social Team.
  • [00:45] Some of the reasons Gary does so well on social media!
  • [01:03] The conversation and audit that Gary's team offered us.
  • [01:45] Why to use carousels and how to make multiple impressions on visitors.
  • [02:00] Tips for LinkedIn and how things have changed recently.
  • [02:34] How long to make your videos on the YouTube.
  • [04:01] Posting natively on Facebook and adapting it to the audience.
  • [04:35] Why Gary Vee handles his own Twitter account. 
  • [04:47] The hours of Gary's content team and why they differ from his agency. 
  • [06:06] That is it for today!
  • [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 31, 2019
Should You Even Use Twitter in 2020 | Ep. #1186
06:20

In episode #1186, we answer the question of whether or not you should be using Twitter in 2020. With a committed but stagnant user base, it can be hard to know if Twitter is even still worth your energy. Tune in to hear our thoughts on using Twitter for marketing and what strategies might still be useful to you and your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Even Use Twitter in 2020?
  • [00:31] Twitter user numbers, growth and our own usage of the platform.
  • [01:10] Is Twitter still worth using from a marketing perspective?
  • [01:41] Examples of successful strategies on Twitter.
  • [02:25] The downsides of traffic rates from Twitter and your tweets.
  • [03:50] How you can use Twitter effectively in 2020.
  • [04:10] Why LinkedIn and YouTube are mostly better options to pursue.
  • [04:56] Some of the benefits you can still accrue from Twitter. 
  • [05:28] That’s it for today!
  • [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 30, 2019
The Biggest Mistake We’re Making In Social Media | Ep. #1185
04:06

In episode #1185, we dive into the aspects of social media that we get wrong. Being lazy or in a hurry often causes us to simply broadcast information rather than being thoughtful about the content we put up on these platforms. Tune in to hear whether you are posting too little or too much! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Mistake We’re Making in Social Media. 
  • [00:35] Neil’s thoughts on why social media isn’t working so well for Eric.
  • [01:04] Why we reduced the number of YouTube videos and blogs we post per week.
  • [01:28] Two problems with the way Eric uses social media. 
  • [01:46] Writing natively on social media platforms versus broadcasting all the time. 
  • [02:02] What it means to post natively: creating content that the platform seeks.
  • [02:48] Common mistakes: Not posting enough and having old, disengaged followers. 
  • [03:16] That’s it for today!
  • [03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 29, 2019
7 Evergreen Books Guaranteed to Help You Grow | Ep. #1184
08:10

In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is interested in learning more about startups, team management, simplicity, and making it happen in an engineering organization. Tune in to hear which outstanding authors and business moguls have made our ranking! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Evergreen Books Guaranteed to Help You Grow.  
  • [00:32] Suffering through startup world and the woes of being a founder in Ben Horowitz’s book.
  • [01:16] More great advice about startups and how to win in Peter Thiel’s Zero to One. 
  • [02:56] Why The Ideal Team Player should be required reading! 
  • [03:22] Learn the value of being simplistic with Steve Krug’s Don’t Make Me Think.
  • [04:22] The Phoenix Project: a resource for effectively managing an engineering organization. 
  • [05:05] How multibillionaire Ray Dalio’s book Principles will help you grow in business. 
  • [06:35] Multipliers as a must-read for anyone who is about to start working with other people. 
  • [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 28, 2019
When to Hire for Experience | Ep. #1183
06:11

In episode #1183, we share everything you need to consider when it comes to hiring someone who is still learning versus someone who is experienced. There are advantages and disadvantages to both, so it’s all about looking at the specific role you want them to fulfill. Some positions lend themselves more to one or the other. Tune in to hear more about which candidates to hire for executive, marketing, and SEO functions! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When to Hire for Experience. 
  • [00:29] Hiring someone who is learning versus someone with experience.
  • [00:54] Experience is invaluable when your business is in the rapid growth stage. 
  • [01:19] Why, when it comes to executives, you should always prioritize experience.
  • [02:07] Past mistakes: waiting for people who you think have potential to learn on the job.
  • [02:52] Considering RIO and the employees you want to hire when you are new. 
  • [03:21] The pros and cons of getting younger people on board.
  • [04:05] Considerations for hiring someone for marketing and SEO. 
  • [05:22] That’s it for today!
  • [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 27, 2019
Why Marketers Shouldn’t Buy The Latest Gadgets | Ep. #1182
04:27

In episode #1182, we talk about why marketers should not buy the latest gadgets! Just because there are a million amazing looking tools and pieces of technology out there, does not mean you should go and get all of them! Tune in to hear about how keeping it simple and functional can really work in your favor.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Marketers Should Not Buy the Latest Gadgets.
  • [00:45] It is not realistic for everyone in the world to upgrade all their tech.
  • [02:01] When should you think about getting the latest tools?
  • [02:45] Avoiding ADD around the newest shiny objects.
  • [03:15] Spending money when it really benefits your marketing and business.
  • [03:40] That is it for today!
  • [03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 26, 2019
7 Productivity Hacks We Use to Get More Out of the Day | Ep. #1181
07:26

In episode #1181, we share seven productivity hacks to help you make the most of your day! From sleep tools, to better to-do lists and useful literature to peruse, we cover a ton of stuff that will definitely help you! Tune in to learn how to optimize your workflow and minimize time wastage!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Productivity Hacks to Get More Out of the Day.
  • [00:33] The foundational importance of sleep; tools to help you get it right.
  • [01:58] Planning the day ahead, the night before.
  • [02:45] Getting the most important task done during the morning!
  • [03:18] Clearing out that email inbox every day!
  • [03:41] Using the Getting Things Done framework.
  • [04:15] Avoiding time wasting rereading and responding to emails.
  • [04:54] The utility of Sanebox and scheduling reminders as emails. 
  • [05:23] Bonus tip! How the iPad Pro has improved productivity for both of us!
  • [06:36] That is it for today!
  • [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 25, 2019
The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180
04:03

In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking.
  • [00:37] Apart from goal-tracking, the cohort analysis is so important!
  • [00:51] What you can see in these reports by just changing the duration of the period.
  • [02:02] The different ways that cohort analysis can be used.
  • [02:15] Learning how to read a cohort chart; the two main ways to read them.
  • [03:04] The flow of a cohort chart and the basic directions you want the numbers to go!
  • [03:12] That’s it for today!
  • [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 24, 2019
How Long it REALLY Takes For a Business to be Successful | Ep. #1179
05:18

In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Long it Really Takes for a Business to be Successful.
  • [00:48] Ways to measure success; starting with revenue and profitability.
  • [01:20] Managing the difficulties and pain of the first two years.
  • [03:04] All the things that can go wrong in the early stages.
  • [03:59] The rule of three; waiting out the teething years. 
  • [04:19] That’s it for today!
  • [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 23, 2019
Are You Leveraging This New Form of Marketing? | Ep. #1178
05:32

In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune in to hear how you can apply it to your strategy!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Are You Leveraging This New Form of Marketing?
  • [00:40] The use of emojis in text message advertising.
  • [01:37] The surprising amount of sales from mobile text messaging.
  • [02:20] Privacy rules and the US' own version of GDPR.
  • [03:04] E-commerce marketing through text messaging and its efficacy.
  • [03:23] Some useful tools that we use for this task.
  • [04:08] Using text-based marketing for reminders for scheduled calls.
  • [04:35] That is it for today!
  • [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 22, 2019
7 Evergreen Marketing Tools to Keep In Your Toolkit | Ep. #1177
05:14

In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, and more. Tune in to hear about the best things to be adding to your marketing stack! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Evergreen Marketing Tools to Keep in Your Toolkit.
  • [00:33] The simplicity and effectiveness of Supermetrics.
  • [01:03] Why you should check out Ahrefs Content Explorer.
  • [01:25] Making use of Google's Search Console and Google Analytics.
  • [01:58] The amazing time saving tool called IFTTT.
  • [02:35] Go get Ubersuggest! It's free and pretty much unbeatable.
  • [03:01] Getting a great mobile chat application that works for you.
  • [04:05] Using SimilarWeb to get an idea of your competitors. 
  • [04:25] That’s it for today!
  • [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  • Links Mentioned in Today’s Episode:
  • Supermetrics
  • Ahrefs
  • Google Search Console
  • Google Analytics
  • WordPress 
  • Zapier
  • IFTTT
  • Ubersuggest
  • SEMrush
  • MobileMonkey
  • Manychat
  • SimilarWeb

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Oct 21, 2019
Creative Ways to Boost Your Site Speed | Ep. #1176
06:11

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Creative Ways to Boost your Site Speed.
  • [00:29] How site speed can improve your search engine ranking.
  • [01:03] The tools to measure and help you increase your site speed.
  • [01:38] Creative and uncommon ways to increase speed!
  • [02:28] Using WP Beginner to challenge yourself to even faster speeds.
  • [03:30] All the different ways and small things you can do to speed up.
  • [04:05] Finding a developer on UpWork to do all of this for you.
  • [04:58] Reasons why people go after these improvements in the first place.
  • [05:22] That is it for today!
  • [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 20, 2019
Why MoviePass Failed As A Business | Ep. #1175
05:26

In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why MoviePass Failed as a Business.
  • [00:30] What was MoviePass? Do you remember it?
  • [01:08] What we can learn from their business model.
  • [02:41] Going for sustainability over initially undercutting competition.
  • [03:01] The example of WeWork and high costs against income .
  • [04:01] Reliable operators as the foundation of successful business.
  • [04:40] That’s it for today!
  • [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 19, 2019
How Eric & Neil Handle Their Marketing To Do List | Ep. #1174
06:22

In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get things moving in the right direction. Tune in to hear how you can get the most of your goals and build as fast as possible.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How We Handle Our Marketing To-do List.
  • [00:34] Approaching the lowest hanging fruit first, to move the needle.
  • [01:12] Good resources for planning out your list of priorities.
  • [02:20] Avoiding a laundry list of things to do.
  • [03:05] Breaking things down to small accomplishable chunks.
  • [04:12] Things to start doing, stop doing and keep doing.
  • [05:01] Scaling out what is already working instead of new ideas.
  • [05:26] That’s it for today!
  • [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 18, 2019
Email Newsletters and Podcasting is Trending Towards This | Ep. #1173
05:31

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune in to hear how this can be used to boost your income and whether it will replace other methods of income generation!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Current Email Newsletter and Podcasting Trend.
  • [00:33] Paid newsletter subscriptions and giving more power to the content creators.
  • [01:32] The amount of money you can make from these small subscriptions.
  • [02:12] Comparing this model with advertising or Patreon.
  • [03:22] Significant revenue requires a large amount of subscribers.
  • [04:01] As influencer marketing grows steadily this trend will follow.
  • [04:46] That’s it!
  • [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 17, 2019
How to Do a Blazing Fast SEO Audit of a Website | Ep. #1172
04:36

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website.
  • [00:35] The two tools that can help you with the auditing process.
  • [01:12] Using Google Data Studio for daily reports on traffic, ads and more.
  • [02:21] Making changes when things start to take a turn downwards.
  • [03:40] Checking the calendar; sometimes a problem is just a holiday!
  • [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 16, 2019
How to Deal with All the New Marketing Updates | Ep. #1171
05:59

In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in hear how you can avoid the pitfalls and make the most of the way things transform!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Deal with All the New Marketing Updates.
  • [00:30] Google's core update announcement and rollout.
  • [01:25] Relying on organic traffic and what updates can do to this.
  • [02:10] Lack of focus and going after all the different tools.
  • [03:01] Utilizing an omni-channel approach to safeguard against damaging updates.
  • [04:14] Managing changes in the algorithms through monitoring other successes.
  • [04:35] Prioritizing and delegating the work of staying abreast of changes.
  • [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 15, 2019
How to Get People to Respond to Your Emails | Ep. #1170
05:11

In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get People to Respond to Your Emails.
  • [00:35] The main reasons it is important to get responses.
  • [01:12] Using questions in emails as a way to boost engagement and delivery.
  • [02:03] Personalized elements to add the human touch to communication.
  • [03:08] Keeping things brief and to the point.
  • [04:24] That’s it for today!
  • [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 14, 2019
How Peloton Beat Soul Cycle | Ep. #1169
06:10

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Peloton Beat SoulCycle. 
  • [00:32] What Peloton and SoulCycle are respectively and their different business models. 
  • [01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation. 
  • [01:31] Why we say Peloton is winning: home convenience, cheaper and product experience.  
  • [02:06] Competing with friends from all over as one of the best things about Peloton. 
  • [02:43] How Peloton’s gamified approach gets your competitive juices going. 
  • [03:17] The usefulness of the dashboard on which you can measure your performance. 
  • [04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky. 
  • [05:24] That’s it for today!
  • [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 13, 2019
How to Collaborate with Influencers That Are 'Bigger' Than You | Ep. #1168

In episode #1168, we share our experience of pursuing and working with people who are “bigger” than you in the industry. Making yourself valuable to that person and looking for ways to solve their problems are often effective means of getting them to agree to a collaboration. Tune in to hear practical examples of how you can approach these influencers and why you have to remain humble and persistent! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Collaborate with Big Influencers. 
  • [00:30] A story about when Eric first reached out to Neil. 
  • [01:14] Adding value to and finding solutions for people who are “bigger” than you. 
  • [02:11] The key to partnering with any influencer: taking something off their plate.
  • [02:28] Examples of all the advantages of partnering with people who add value.  
  • [03:19] Doing the work is how you get those big names to say yes.
  • [03:34] Accepting that it doesn’t always work out, even after all your work. 
  • [04:02] Considering all your inventory when thinking about collaborations. 
  • [04:52] Keeping in mind the value of what you’re learning from that mentor and being persistent. 
  • [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 12, 2019
How to Get Your First Speaking Gig | Ep. #1167
06:11

In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you should go to apply and what you should do to ensure successful delivery. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get Your First Speaking Gig. 
  • [00:30] Neil and Eric’s earliest speaking events and how they got started.  
  • [01:25] Why you should care about getting a speaking gig. 
  • [01:52] Considering how you can add value rather than the number of customers you can get. 
  • [02:05] How you get asked to speak, doing it for free and when you start getting paid. 
  • [02:45] Realizing that it takes time, gaining experience and increasing your price as you go. 
  • [03:08] Examples of places where you can apply online and volunteer to speak.
  • [03:40] Preparing good content, inquiring about the audience and asking what they want. 
  • [03:57] Nathan Latka’s refreshing approach to his interview with Ashton Kutcher. 
  • [04:47] The importance of speaking consistently and always asking for feedback. 
  • [05:19] That’s it for today! 
  • [05:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 11, 2019
Where Podcasting is Going in 2020 | Ep. #1166
07:59

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Where Podcasting Is Going In 2020!
  • [00:30] NPR having different sources of revenue and how podcasting eclipsed broadcasting. 
  • [01:07] The growing podcasting industry and the many new services and offerings.
  • [01:38] How other platforms are supporting podcasting and helping it to grow.
  • [02:24] Subscriptions and what tools such as Supercast allow you to offer your audience.   
  • [04:01] Why podcasting audiences convert so well despite certain obstacles. 
  • [05:01] Where most podcasts get their traffic from and how it will change in 2020.
  • [05:43] Some staggering statistics about the evolution and development of podcasting. 
  • [06:32] Great reasons to start a podcast as soon as possible! 
  • [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 10, 2019
7 Ways to Build Deeper Relationships with Your Customers | Ep. #1165
08:32

In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways in which you can make a lasting impression. Tune in to hear more about spotting opportunities and establishing yourself as a problem solver! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Ways to Build Deeper Relationships with Your Customers. 
  • [00:41] The value of connecting in person and why dinners are a great connection point.
  • [01:35] Asking for honest feedback and trying to make their lives easier.
  • [02:30] Giving quality gifts based on the interests of your customer.
  • [04:20] The importance of starting off on the right foot and onboarding thoughtfully. 
  • [05:18] Checking in with people and seeing opportunities to make introductions.
  • [05:55] A specific example of going above and beyond. 
  • [07:18] Maintaining an attitude of generosity, such as providing free trials or services.  
  • [07:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 09, 2019
Google's New Link Building Rules | Ep. #1164
05:50

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Google’s New Link Building Rules. 
  • [00:30] Google announced the new guidelines around link building.
  • [01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility.  
  • [01:42] What Google is trying to achieve with these new regulations. 
  • [02:02] Should we be concerned about these rules? And why it would be beneficial to comply. 
  • [03:15] The practical applications to consider.
  • [04:06] How Google is providing a middle ground between link equity and no link equity. 
  • [04:39] When it is being rolled out and when companies will implement it. 
  • [04:52] That’s it for today!
  • [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 08, 2019
7 Laws of Highly Successful Marketing Campaigns | Ep. #1163
10:53

In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Laws of Highly Successful Marketing Campaigns.
  • [00:58] The importance of change and evolution in successful marketing campaigns.
  • [02:49] Testing all the elements of your campaign across platforms.
  • [03:29] The omni-channel approach and leveraging everything you can.
  • [04:52] Channel partnerships and testing different collaborations.
  • [06:17] The success of relevant influencers is very dependable!
  • [07:45] Data-driven marketing and the formulas for success.
  • [08:35] The amounts to spend on advertising; optimizing on front and backend. 
  • [10:04] That's pretty much it for this episode!
  • [10:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 07, 2019
The High Converting Landing Page Formula | Ep. #1162
06:42

In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The High-Converting Landing Page Formula.
  • [00:33] The importance of headlines; getting and maintaining attention .
  • [02:02] Considering your audience and the types of content they might connect with.
  • [03:06] Use that data and run some A-B tests to optimize!
  • [03:40] Creating appropriate pages for each scenario.
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 06, 2019
7 LinkedIn Marketing Tips to Help You For 2020 | Ep. #1161
08:38

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020.
  • [00:31] LinkedIn Live just launched!
  • [02:35] Publish content on LinkedIn; videos, articles and other kinds of text-based content.
  • [02:39] Tag usage when posting content.
  • [03:03] Building channel partners and finding similar businesses and people.
  • [04:12] Involving friends, associates and influencers in order to drum up engagement.
  • [05:12] Reaching out to contacts to share you content on their profile.
  • [06:58] Using LinkedIn Recruiter for starting conversations. 
  • [07:32] That is it for today!
  • [07:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 05, 2019
How to Build a Company Your Customers Want to Be a Part of | Ep. #1160
08:18

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
  • [00:50] Experience, business and company culture; does it translate to revenue?
  • [02:14] Employer branding, inward and outward facing experiences and recruiting.
  • [04:10] Creating experiences, events and free swag for customers.
  • [05:55] Separating yourself from the competition with unique offers and gifts.
  • [06:41] Expensive does not equal effective; keep things thoughtful and fun.
  • [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 04, 2019
Should You Niche Down Your Agency? | Ep. #1159
05:58

In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Niche Down Your Agency?
  • [00:38] The amount that niching down can help your product or service.
  • [01:30] Niching down versus serving companies across the board.
  • [02:25] The one reason you should niche down now, if you are just starting out!
  • [03:08] Gaining a better understanding through specific case studies.
  • [04:01] How narrow to go when you niche down.
  • [04:42] Picking something, getting it right and then expanding.
  • [05:13] That’s it for today!
  • [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 03, 2019
What is Experiential Marketing? | Ep. #1158
06:08

In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What is Experiential Marketing?
  • [00:41] Some definitions and examples of experiential marketing.
  • [02:55] Customer support and service as a valid type of experiential marketing.
  • [04:23] Going above and beyond the status quo; give your audience more!
  • [05:10] Committing to the delivery of great content is what will make an audience love you.
  • [05:28] That’s it for today!
  • [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 02, 2019
7 Customer Acquisition Ideas for the Rest of 2019 | Ep. #1157
06:34

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019.
  • [00:33] Channel partnerships and cross-platform collaborations.
  • [01:17] Utilizing affordable tools to manage your site and its data.
  • [02:25] The process of content expansion to ease the need to create something new.
  • [03:12] Voice search and the usefulness of Jetson AI.
  • [03:48] AI for advertising and using Pattern 89 for this purpose.
  • [04:21] Automating your SEO process with the tools that are currently available.
  • [05:00] Chat programs, funnels and product tours with Intercom.
  • [05:42] Make sure you check that out!
  • [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 01, 2019
The High-Converting Landing Page Formula | Ep. #1156
07:54

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The High-Converting Landing Page Formula.
  • [00:32] Answering objections with your landing page.
  • [01:43] Creating the page once you have an idea of the landscape of objections.
  • [02:01] The importance of headlines and making the most of your airtime.
  • [02:40] Multiple visual aspects that explain your message.
  • [03:22] Chat programs that answer users' questions.
  • [04:05] Long and thorough versus short and to-the-point pages.
  • [04:45] The inclusion of the relevant pixels on each page. 
  • [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons! 
  • [06:01] Frequently asked questions and congruent messaging across different pages.
  • [06:20] Utilizing video and transcriptions for your landing page.
  • [06:45] Keeping your site speed up; don't bog it down unnecessarily.
  • [07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 30, 2019
SEO Advice For a Brand New YouTube Channel | Ep. #1155
07:04

In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to get your channel rolling with a purpose!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: SEO Advice for a Brand-New YouTube Channel.
  • [00:31] Using TubeBuddy for research and growth.
  • [00:52] Leveraging your email list to grow your YouTube channel.
  • [01:30] The value of push-notifications in getting your video viewed early.
  • [02:05] Don't forget social media and all your other communication channels
  • [03:07] The all-important first 24 hours and the effect on your ranking. 
  • [04:50] All the platforms to utilize when doing that initial push for views.
  • [05:22] Engaging the right people with your content to bolster your ranking. 
  • [05:55] Transcriptions and uploading extra content to each video. 
  • [06:21] Make sure you check that out!
  • [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 29, 2019
How to Skyrocket Your Traffic in Two Days | Ep. #1154
05:14

In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen in to get all the important details.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Skyrocket Your Traffic in Two Days.
  • [00:45] The upcoming in-person event we are hosting in Malibu!
  • [01:45] How your pricing model can dramatically increase your revenue!
  • [02:05] Growth hacks for 2020; user experience, click-through rates and data utilization.
  • [02:50] Our event is not going to be a glorified, oversized conference!
  • [03:27] The problem with many conferences and the value we are offering.
  • [04:40] Make sure you check that out!
  • [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 28, 2019
How Do You Decide When to Monetize Your Podcast With Ads | Ep. #1153
06:01

In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in this decision.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When to Monetize Your Podcast with Ads.
  • [00:32] The ongoing discussion we have around monetizing this podcast.
  • [01:48] Considerations of who to work with and what you are willing to give up.
  • [02:39] The money that it takes grow a podcast, faster.
  • [03:15] The number of listeners we recommend you acquire before you monetize.
  • [04:25] Reinvesting ad money back into your podcast rather pocketing it.
  • [05:10] That is it for today!
  • [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 27, 2019
The Best Marketing Courses For Digital Marketers | Ep. #1152
07:32

In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Marketing Courses For Digital Marketers.
  • [00:35] Some of the courses that are available for free on YouTube.
  • [01:35] Affordable courses and other places you can learn online.
  • [02:12] Specializing in one channel rather than chasing general expertise.
  • [03:08] Following through on your courses and staying updated as marketing evolves.
  • [04:02] Considering paid options versus free content; the benefits of each.
  • [05:57] The commitment that an audience makes when they pay for a course. 
  • [06:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 26, 2019
How to Get the Most Out of Google Analytics | Ep. #1151
06:39

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get the Most Out of Google Analytics.
  • [00:30] Tapping into Avinash Kaushik's wealth of knowledge!
  • [01:17] Using cohort reports for the time increments that suit you.
  • [02:28] Adding annotations to track big events and changes in traffic.
  • [02:47] Advanced segmentation; getting particular about your site's visitors.
  • [03:05] Linking to Google Ads and Search Console!
  • [03:17] Google's cross device feature and adjusting messages accordingly.
  • [04:20] The usefulness of multi-touch attribution for a clearer picture.
  • [04:51] E-commerce and goal tracking, and using Google Tag Manager.
  • [05:10] The high quality benchmarking capabilities of Google Analytics.
  • [05:46] That is it for today!
  • [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 25, 2019
Our Favorite Marketing Blogs for 2020 & Beyond | Ep. #1150
07:44

In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the tools you need to be the best marketer possible going into the new year.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Our Favorite Marketing Blogs for 2020 and Beyond!
  • [00:40] Andrew Chen's blog and his monthly long-form essays.
  • [01:13] Using Adage to stay abreast of trends in marketing and new opportunities.
  • [02:18] ProfitWell's blog and new video series!
  • [02:45] Conversion XL, VWO and the rising cost of marketing.
  • [03:47] Monitoring Hot Pod News as the podcasting market continues to grow.
  • [04:20] Product Hunt as a tool for seeing all the new products and tools being released.
  • [04:51] Human psychology and the evergreen nature of great copy. 
  • [05:15] Creating great landing pages with Land-Book.
  • [05:15] The value of user on-boarding and retention!
  • [05:42] Using Search Engine Roundtable to keep up to date on algorithm changes.
  • [07:05] That’s it!
  • [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 24, 2019
How to Leverage Content Marketing When You Are Selling Multiple Products | Ep. #1149
05:07

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products.
  • [00:35] Growing an audience through content marketing.
  • [01:10] Free versus premium offers and targeting different areas.
  • [02:03] Using categories and lists to drive sales and traffic.
  • [02:54] Building from a foundation of content marketing and moving into different areas.
  • [03:39] Keyword research and finding comparable and successful products and services.
  • [04:12] That’s it for today!
  • [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 23, 2019
How Often to Update Old Content | Ep. #1148
06:19

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Often to Update Old Content.
  • [00:34] The SEO benefits of updating your content.
  • [00:57] New content creation versus updating already established articles and information.
  • [02:06] Using tools to track the decay of your content over time.
  • [03:10] Minimizing issues and loss of traffic to improve user experience.
  • [03:39] Going in-depth on articles and doubling down on quality and currency.
  • [04:29] The mistake of constantly creating new content over updating useful articles.
  • [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 22, 2019
How to Keep Your Content Fresh and Interesting | Ep. #1147
06:24

In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Keep Your Content Fresh and Interesting.
  • [00:33] What does it mean to have fresh and interesting content today?
  • [01:37] Some tips for starting out as a content creator and the learning process.
  • [02:48] Using design and graphics to spark interest and maintain attention.
  • [03:50] An example of a visually appealing brand that stands out!
  • [04:27] Rounding up today's strategies and tips for staying fresh.
  • [05:43] That’s it for today's episode!
  • [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 21, 2019
Avoid These Fatal Mistakes If You're in SaaS | Ep. #1146
07:08

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS.
  • [00:52] Picking a total addressable market that is too small!
  • [02:10] Market size versus pricing options to make enough money.
  • [03:10] Waiting to launch to begin marketing your business.
  • [03:40] Market research and avoiding building a product in a vacuum.
  • [04:22] Recruiting early on; the timing of your hiring process is vital!
  • [04:57] Start selling as soon as possible, even before it you are fully built.
  • [06:13] Maybe we will do a part 2 on this!
  • [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 20, 2019
7 Creative Ways to Get More Links | Ep. #1145
07:52

In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Creative Ways to Get More Links.
  • [00:37] Go find stat-based blog posts in your space and create infographics.
  • [01:54] Product-led growth; the gift that keeps on giving!
  • [02:30] Using ScrapeBox to find available spaces on the web to get more links.
  • [03:45] Find broken links and offer to supply the site with updated content.
  • [04:25] Look for neglected blogs and suggest keeping it alive by publishing.
  • [05:29] Using badges to link back to your company.
  • [06:27] Buy up websites that have not been updated and merge content. 
  • [07:03] That’s it for today!
  • [07:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 19, 2019
Organic Click-Through Rate Lessons on 5 Million Google Search Results | Ep. #1144
07:13

In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results.
  • [01:10] A summary of the key findings of this study.
  • [01:29] Why it's a 'winner take all' situation with search results .
  • [02:57] The success rates of titles containing questions.
  • [03:35] Keyword usage in titles and the resulting bump in click through rates.
  • [04:48] The subtractive effect of including power words in your titles.
  • [05:50] Evoking curiosity can make a big difference to your CTR.
  • [06:10] There you have it!
  • [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 18, 2019
How to Pick The Ideal Price | Ep. #1143
06:50

In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Pick the Ideal Price.
  • [00:55] A customized pricing model for high-end products and services.
  • [01:15] Using a pricing calculator to pitch your business at the right level.
  • [02:32] Starting from the foundation of value and how to have these conversations.
  • [03:24] Adjusting your price as your services or products grow and evolve.
  • [03:46] Existing services and products can diminish in value over time.
  • [04:15] Avoiding under-pricing your business and the appearance of trust.
  • [06:03] There you have it!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 17, 2019
7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142
08:54

In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
  • [00:44] Staying open-minded and learning continually!
  • [01:37] The running of constant tests; the best way to improve and succeed.
  • [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
  • [03:52] Data is way more important than any gut feeling you have!
  • [04:33] Patience is virtue; allow time to get to your goal.
  • [05:41] Keeping up to date with technology and where it is headed.
  • [06:47] Do not underestimate the power of relationships! 
  • [08:01] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 16, 2019
Are Joint Webinars Worth It? | Ep. #1141
07:06

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Are Joint Webinars Worth It?
  • [00:35] The basic premise for a joint webinar.
  • [00:58] The answer to the question depends on audience overlap.
  • [01:29] Avoiding uneven exchanges and dangerous privacy concerns.
  • [03:45] Hosting a summit; pre-recorded online conferences.
  • [04:50] Why featuring on someone else's summit can be fruitless.
  • [06:21] That’s it for today!
  • [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 15, 2019
How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140
04:25

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster.
  • [00:40] More about these new features on Spotify.
  • [01:10] The difference between 'streams', 'starts', and listener and follower counts.
  • [02:12] Should be extend the format length of podcast?
  • [02:22] Podcast data and stats can be really misleading!
  • [02:55] The demographic stats for our show compared with our YouTube channels.
  • [03:21] Who else our listeners are tuning into!
  • [03:39] That’s it for today!
  • [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 14, 2019
Advanced SEO Todo List For Sites | Ep. #1139
09:55

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Advanced SEO To-do List for 2020.
  • [00:34] What does advanced SEO mean?
  • [01:15] Using the FAQ schema smartly to occupy more real estate.
  • [02:06] Speed is an important factor, load your HTML from CDN's!
  • [03:22] Infographics, data-driven posts and product led growth.
  • [04:02] Focus on your brand; Google looks at how many people are searching.
  • [05:40] Power pages and making your landing pages as comprehensive as possible.
  • [06:32] Assess similar, existent content and update and add to that.
  • [07:22] Optimizing titles and descriptions to increase click-through rates.
  • [07:52] Translation and transcription, expanding beyond English. 
  • [09:09] That’s it for today!
  • [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 13, 2019
How to Convert Live Viewers Into Customers | Ep. #1138
04:01

In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Convert Live Viewers into Customers.
  • [00:30] The big thing about conversion from live-streaming across platforms.
  • [01:40] Bad timing for advertising your offer!
  • [01:55] Sending a live video to your audience after its streaming time.
  • [02:15] Giving your audience what they want: the next thing!
  • [02:40] Keeping everyone engaged and mixing things up.
  • [02:55] It is important to relate a video to your product or service.
  • [03:16] That’s it for today!
  • [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 12, 2019
The Essential SEO Todo List For Brand New Sites | Ep. #1137
05:32

In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites.
  • [00:38] First up, clean URL structures from the beginning.
  • [01:20] Using the most highly reviewed CMS plugins.
  • [01:56] Regular content creation in order to rank higher.
  • [02:13] Building relationships with people, guest blogging and offering other value adds.
  • [03:12] Going beyond text-based content and Google.
  • [04:00] Local SEO and occupying more real estate on the search page.
  • [04:24] Getting the basics right; analytics and helpful information provided by Google. 
  • [04:46] That’s it for today!
  • [04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 11, 2019
7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136
04:55

In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time. 
  • [00:36] Engage with your community by making time to answer questions. 
  • [01:23] Livestream with the help of all the social channels out there.
  • [01:42] Promote ahead of time to get people prepared.
  • [02:09] Try to be consistent with the frequency of your sessions.
  • [02:34] Don’t forget to add hashtags and to tag the right people.
  • [03:06] Ask for comments to boost virality.
  • [03:36] Don’t forget to include a clear call to action. 
  • [04:15] That’s it for today!
  • [03:24] To stay updated and learn additional ways to get more traffic to your site, go to the Marketing School site for more information. 

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Sep 10, 2019
Neil and Eric’s Secret Marketing Tools | Ep. #1135
04:04

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools. 
  • [00:39] How having a ton of clickstream and click-through data is helpful for marketers. 
  • [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally. 
  • [01:33] Using .io as a data platform and employing it to identify B2B IP addresses.
  • [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores.
  • [02:14] What the Outreach tool offers and checking the performance of sequences. 
  • [02:29] Outreach’s feature that allows for a more personalized approach to clients.
  • [03:04] Keeping in mind that these tools require work and/or resources. 
  • [03:16] That’s it for today!
  • [03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

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Sep 09, 2019
What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134
04:51

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.   

TIME-STAMPED SHOW NOTES:

  • [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. 
  • [00:36] The characteristics of a long and short podcast. 
  • [00:58] The primary factors to consider when choosing between the two.
  • [01:45] Why longer episodes are best for ads and an example of someone who does it right. 
  • [02:11] Being ready to do much more prep work with 45-minute podcasts.
  • [02:53] How we get topic ideas for this podcast.
  • [03:13] Considering your audience and presenting them with a choice between the two.
  • [03:43] Why you should not change the format of your existing podcast. 
  • [04:05] That’s it for today!
  • [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

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Sep 08, 2019
Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133
03:55

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks.
  • [00:30] Some context about what Tumblr was initially sold for and its acquisition history.
  • [00:55] A possible reason why the company might have been sold at such a low price.
  • [01:17] Why Automattic is the best fit for Tumblr from a business perspective.
  • [01:37] The amazing new opportunities for Automattic to control the web.
  • [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr.
  • [02:15] The many benefits of WordPress for marketers and entrepreneurs. 
  • [02:56] Why you should start engaging on Tumblr right now. 
  • [03:12] That’s it for today!
  • [03:17] For a new way to grow your business, go to the Marketing School site for more information. 

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Sep 07, 2019
How to Set Up Effective Channel Partnerships | Ep. #1132
06:22

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Set Up Effective Channel Partnerships.
  • [00:40] What is the definition of a 'channel partnership'.
  • [01:12] Different ways to make use of this idea.
  • [01:49] Reaching out, offering value and starting a relationship on the right foot.
  • [02:50] The best kind of partnerships are based on mutual value adds.
  • [03:25] Most of the best channel partnerships are cheap and effective!
  • [04:19] Partnership generation; conferences and reaching out through email.
  • [04:37] Patience through the slow building nature of relationships. 
  • [05:01] Partnerships do not rely on algorithms and are a great source of diversification.
  • [05:37] That’s it for today!
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 06, 2019
How to Get More Search From Google’s New Algorithm | Ep. #1131
03:15

In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm
  • [00:32] Google now transcribes podcast audio.
  • [00:40] They will then rank you organically.
  • [00:56] All you have to do is submit your podcast to Google Play.
  • [01:15] You don’t have to create text-based content to do well.
  • [01:40] Google is trying to make it easier for different types of content to rank.
  • [02:04] Spotify is also transcribing content, as well.
  • [02:17] Google zero-click searches are growing.
  • [02:31] That’s it for today!
  • [02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Sep 05, 2019
The Most Successful Marketers Are... | Ep. #1130
05:29

In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic:  What Makes a Successful Marketer
  • [00:30] Eric thinks the most successful marketers are entrepreneurial. 
  • [00:39] They get things done and figure out things on their own.
  • [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented.
  • [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources.
  • [01:54] Neil looks for go-getter’s with good ideas.
  • [02:17] Eric also wants someone who can figure things out on their own.
  • [02:55] The more successful people take on more and create less work for others.
  • [03:41] It’s important to have someone who creates great processes.
  • [04:10] David Kim from HubSpot started out as an intern and was a quick learner.
  • [04:46] That’s it for today!
  • [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Sep 04, 2019
Advanced SEO Hack That Gets Results in Less Than 30 Minutes | Ep. #1129
03:59

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes.
  • [00:31] The hack is the Frequently Asked Questions page schema.
  • [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics. 
  • [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs.
  • [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick.
  • [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page.
  • [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.
  • [02:00] Think long-term and think about what’s best for the user.
  • [02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote.
  • [02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%.
  • [02:43] He has a video on how to do this along with the code he used.
  • [02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes.
  • [3:03] That’s it for today!
  • [3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Sep 03, 2019
Is TikTok The Next Big Thing? | Ep. #1128
04:37

In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic is whether TikTok is the next big thing.
  • [00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats.
  • [00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars.
  • [01:00] The app does short videos, and people are creating funny content including music videos.
  • [01:20] Their typical user drops off after 30 days, which is a problem.
  • [01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it.
  • [01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads.
  • [01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business.
  • [02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity.
  • [02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform.
  • [02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet.
  • [02:56] Their user count is growing but they don’t have the reach that Facebook has.
  • [03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop.
  • [03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day.
  • [03:38] A great social media network to leverage right now is WhatsApp.
  • [03:49] That’s it for today!
  • [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 02, 2019
7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127
06:30

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019
  • [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests.
  • [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources.
  • [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising.
  • [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89.
  • [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa.
  • [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them.
  • [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it.
  • [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money.
  • [04:25] Their price optimization typically leads to a 15% increase in new revenue.
  • [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more.
  • [05:37] That’s it for today!
  • [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 01, 2019
How to Simulcast to Instagram | Ep. #1126
04:08

In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to simulcast to Instagram and why it’s important.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Going Live on Multiple Social Platforms.
  • [00:30] What is simulcasting and why is it important?
  • [01:01] Our favorite simulcasting tool: Restream.
  • [01:16] The platforms we are missing at the moment.
  • [01:42] How to re-stream to Instagram with Yellow Duck.
  • [02:06] What to keep in mind when putting out content on Instagram.
  • [02:35] Your audience and social platform will affect the type of content you put out.
  • [02:51] The similarities between all “Live” platforms, even Mixer
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Aug 31, 2019
Is Growth Hacking Still Relevant? | Ep. #1125
04:22

In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is Growth Hacking Still Relevant?
  • [00:40] Around 2012, one of Neil’s partners coined the term, “growth hacking”.
  • [01:49] Growth hacking isn’t dead, but Neil doesn’t care for the term.
  • [02:20] We’ve both been called growth hackers, but we prefer to be called marketers.
  • [02:55] Evolve your skills as a marketer. Think about long-term growth.
  • [03:11] Growth hackers think about the variables and long-term growth.
  • [03:36] That’s it for today!
  • [03:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 30, 2019
When's the Right Time to Jump into a New Social Network? | Ep. #1124
04:33

In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Right Time to Jump into a New Social Network
  • [00:34] TikTok is a new social network that has taken off.
  • [00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself.
  • [01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize.
  • [02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them.
  • [02:50] Social networks are based off of user growth, not actual value.
  • [03:15] If the network is growing and they are being talked about, look into it.
  • [03:45] TikTok’s current revenue is well into the millions.
  • [03:47] That’s it for today!
  • [03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 29, 2019
Should You Integrate Virtual Reality Into Your Marketing? | Ep. #1123
03:28

In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Should You Integrate VR into Your Marketing?
  • [00:36] Facebook bought Oculus for a lot of money.
  • [01:03] VR is happening in gaming, but it’s not pervasive across different industries.
  • [01:22] Neil sees AR being used more than VR.
  • [01:35] It’s not realistic for VR to take off right now.
  • [01:50] Neil thinks a future much like “Ready Player One” is on the horizon.
  • [02:22] Halo just came out with a VR experience.
  • [02:38] That’s it for today!
  • [02:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 28, 2019
How to Become a Great Marketing Strategist | Ep. #1122
04:35

In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Become a Great Marketing Strategist
  • [00:37] Check out our episode on the difference between strategies and tactics.
  • [01:22] You want to specialize in marketing.
  • [01:35] You need to look at a lot of businesses and see what they are doing to grow.
  • [02:25] Talk to people who have done it before and get their input.
  • [02:35] Neil likes to offer people money for their time on the phone.
  • [03:05] Don’t fire before aiming.
  • [03:38] Remember to be patient, as it takes years of experience to be great.
  • [03:45] That’s it for today!
  • [03:49] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 27, 2019
Are Chatbots Still Relevant? | Ep. #1121
03:49

In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Are Chat Bots Still Worth It?
  • [00:38] Popular chat bot services are Intercom and Drift.
  • [01:30] In general, they convert well and are worth it.
  • [01:45] Just having a chat bot won’t work if you don’t create a logical funnel.
  • [02:26] ManyChat is the Goliath in the industry and they work within Facebook.
  • [02:51] Get in on the early days of chat bots, while they still work.
  • [03:02] That’s it for today!
  • [03:06] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 26, 2019
How to Supercharge Your Engagement | Ep. #1120
05:02

In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Supercharge Your Engagements
  • [00:40] Encouraging comments will help bump your post.
  • [01:01] Try responding to comments that you receive and engage followers.
  • [02:12] This strategy doesn’t work as well as it used to, because algorithms detect if you’re outright asking for comments.
  • [02:36] Play to the specific platform on which you are posting.
  • [02:57] Live is a priority right now on LinkedIn.
  • [03:25] Email blasts used to help boost engagements, but it isn’t working as well as it once did.
  • [03:55] You need native engagements on social platforms.
  • [04:18] That’s it for today!
  • [04:23] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 25, 2019
How to Hire Amazing Designers For Cheap | Ep. #1119
04:35

In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Hire Amazing Designers on the Cheap
  • [00:40] Neil usually goes to Dribbble to find quality writers for inexpensive rates.
  • [01:40] Make sure you find someone with a relevant portfolio and body of work.
  • [02:16] Eric was hesitant to use Dribbble, but has found that the people he hired did good work.
  • [02:40] Some freelancers on Dribbble can be high-ranking creative directors, but that won’t be listed on their profile.
  • [03:01] When you find someone you like, keep them on and pay an hourly rate.
  • [03:26] Follow Dribbble on Instagram, because they highlight top designers.
  • [03:45] That’s it for today!
  • [03:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 24, 2019
​Is it Good to Be "Jack of All Trades" in Digital Marketing | Ep. #1118
03:29

In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing?
  • [00:44] Eric focused on one thing when he started out.
  • [00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing.
  • [01:25] Get good at one thing and then branch out.
  • [02:12] Neil agrees that you can specialize, but you need to learn how to do other things.
  • [02:30] If you want to be a CMO, you need to know a multitude of things.
  • [02:49] That’s it for today!
  • [02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 23, 2019
Does Live Cannibalize Your Video Audience | Ep. #1117
03:48

In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Does Live Cannibalize Your Video Audience?
  • [01:02] It has not cannibalized our podcast audience. 
  • [01:15] We always get viewers that had previously never heard of us.
  • [01:30] It might cannibalize your audience in that you will get fewer total views.
  • [02:25] We find that it boosts our subscribers overall.
  • [02:50] To help prevent cannibalizing your content, create different content for live and your posted videos.
  • [02:59] That’s it for today!
  • [03:03]  Go to Marketing School to check out a video that will help you grow your business.

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Aug 22, 2019
How Neil and Eric View Business Differently | Ep. #1116
10:54

In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Our Different Approaches to Business
  • [00:33] Neil has been in business for 17 years, while Eric has been in business for 5.
  • [00:55] Eric tends to be more patient.
  • [01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes.
  • [02:38] Neil is big on doing one thing and one thing only.
  • [03:05] Eric likes to diversify more often.
  • [05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience.
  • [07:00] At one point, Eric sold his home to float his business.
  • [08:36] Neither of us is right or wrong, we just have different approaches to running a business.
  • [09:22] The older we get, the more stuck in our ways we will be.
  • [09:40] We don’t push each other to conform to each other’s ideals.
  • [10:08] That’s it for today!
  • [10:15] Go to Marketing School to check out a video that will help you grow your business.

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Aug 21, 2019
Marketing Tactics on Which We Disagree | Ep. #1115
06:12

In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Marketing Tactics on Which We Disagree
  • [00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes.
  • [01:05] It’s a method that worked, until it didn’t.
  • [01:22] We agree on most things.
  • [01:30] Eric goes live more than Neil does.
  • [01:40] Neil has gotten better results when he focuses on big channels and big wins.
  • [01:55] Eric is better at splitting his focus.
  • [03:10] In general, Neil is quicker to execute things.
  • [03:40] We are at different stages of our careers.
  • [03:50] This is why our methods vary.
  • [04:51] Different things work for different people.
  • [05:30] That’s it for today!
  • [05:33] Go to Marketing School to check out a video that will help you grow your business.

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Aug 20, 2019
Is Patreon Worth It? | Ep. #1114
03:37

In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is Patreon Worth It?
  • [00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors.
  • [00:58] This is mostly a podcast and YouTube phenomenon.
  • [01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it.
  • [02:22] In general, you can make way more money having a good product or service instead of asking people for money.
  • [02:40] Think of Patreon money as extra or free money, instead of your main source of income.
  • [02:49] That’s it for today!
  • [02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 19, 2019
Our Favorite Marketing Channel | Ep. #1113
05:04

In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Our Favorite Marketing Channels
  • [00:35] Eric loves streaming right now.
  • [01:20] Neil’s favorite marketing channel is simply building a good product or service.
  • [01:45] If you create a good product, it markets itself.
  • [02:45] Leverage your great product by having good branding.
  • [03:10] What is right for us, may not be right for you.
  • [04:12] That’s it for today!
  • [04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 18, 2019
Where Digital Marketing is Headed | Ep. #1112
05:13

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Future of Digital Marketing
  • [01:00] The offline and online world are merging.
  • [01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future.
  • [01:30] Smart homes are becoming more common.
  • [01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”.
  • [02:24] Zero-click searches are continuing to increase in frequency.
  • [02:45] Optimize your titles and meta-descriptions to help with voice search.
  • [04:10] If you get ahead of this, you will be ready when it is the dominant search method.
  • [04:32] That’s it for today!
  • [04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 17, 2019
Is it Too Late to Start a Podcast? | Ep. #1111
05:13

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is it too Late to Start a Podcast?
  • [00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone.
  • [01:34] When starting a podcast, you have to be patient, because you won’t get traction right away.
  • [02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time.
  • [02:55] Don’t expect to make money right away.
  • [03:05] If you seek to add value, you will do well.
  • [04:15] The podcast numbers keep going up over time.
  • [04:27] That’s it for today!
  • [04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 16, 2019
How to 19x Your Content Output| Ep. #1110
05:23

In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Increase Your Content Output by 19
  • [00:40] Eric and Neil took the podcast and spread it across different platforms.
  • [01:30] They could also turn the episodes into blog posts and repost them in other formats.
  • [02:17] You can then re-post any blog posts on social media platforms.
  • [02:40] Going live is another way to promote one piece of content.
  • [03:20] Twitch streaming is also another new way to promote your content.
  • [03:45] You need to have an omni-channel approach, because no one channel is the best way.
  • [04:10] Apply the rule of seven.
  • [04:18] That’s it for today!
  • [04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 15, 2019
Should You Charge on an Hourly, Monthly or Yearly Basis? | Ep. #1109
05:12

In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Your Pricing Plan
  • [00:30] Should you charge hourly, monthly, or annually?
  • [00:35] When you trade hours for dollars, you cannot scale.
  • [02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill.
  • [03:05] Monthly is fine, but yearly is ideal.
  • [03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month.
  • [03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail.
  • [04:02] When you’re starting out, take whatever you can get.
  • [04:10] That’s it for today!
  • [04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 14, 2019
Is AppSumo Worth It? | Ep. #1108
04:34

In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is AppSumo Worth it?
  • [00:30] AppSumo is like Groupon, but for applications.
  • [00:57] They can blast your app to their mailing list and will split the conversions with you.
  • [02:04] If you need the quick revenue hit, it’s worth it.
  • [02:30] It could help you keep your business up and running.
  • [03:18] In general, you will get more return from long-term partnerships than AppSumo.
  • [03:41] That’s it for today!
  • [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 13, 2019
How to Leverage Product Hunt to Gain More Traffic | Ep. #1107
04:13

In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic
  • [00:32] Product Hunt is like Reddit.
  • [00:45] We used to market our podcast on PH.
  • [01:21] The key is to submit after midnight on PH.
  • [01:30] Engage as much as possible.
  • [02:34] Have good descriptions and reviews.
  • [02:55] Make sure people share your posts.
  • [03:18] Eric used to check PH every day, but that’s not necessary.
  • [03:26] That’s it for today!
  • [03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 12, 2019
The Best Kind of Growth (pre-tax growth) | Ep. #1106
07:44

In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Best Kind of Growth
  • [00:35] Spend less than you make.
  • [00:45] “Revenue is vanity, profit is sanity.”
  • [01:45] Financial advisors take a cut of what you make.
  • [02:05] You want pre-tax growth, because you want to spend your money before taxes.
  • [03:11] The best way to look at it is: If something works for you, go all in on that tactic.
  • [04:30] Neil used to do some angel investing, but it has slowed down.
  • [04:43] He has been investing in venture funds.
  • [05:25] You can get a great return on investing in venture funds.
  • [05:41] The best kind of growth is investing in yourself.
  • [06:05] You build brand power by investing in yourself.
  • [06:51] That’s it for today!
  • [06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 11, 2019
You Should Spend the Majority of Your Time on These 2 Things | Ep. #1105
05:06

In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How You Should Spend Your Time
  • [00:45] Branding!
  • [01:45] Leveraging your brand can help you build a business.
  • [01:54] Brands are defensible.
  • [02:25] When you have a recognizable brand, you have a leg-up on the competition.
  • [02:45] Branding can bring in higher conversions.
  • [03:54] That’s it for today!
  • [04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 10, 2019
Here’s What We Are Doing With Our Own Mastermind | Ep. #1104
05:58

In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Our Mastermind Group
  • [01:00] We like hanging out with driven people.
  • [01:05] We want it to be about 100-150 people.
  • [01:15] We plan to have about three meetings per year.
  • [02:04] We’re hoping people will share the tactics that helped them scale their businesses.
  • [03:20] We’re going to share our knowledge of what works.
  • [04:15] We want to make sure everyone joining the Mastermind is on the same professional level.
  • [04:57] That’s it for today!
  • [05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 09, 2019
The Most Successful People Do This | Ep. #1103
06:08

In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Habits That Contribute to Success
  • [00:45] The most successful people take time to think.
  • [00:55] Block out time just to strategize and contemplate your business.
  • [02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses.
  • [02:38] Successful people find an opportunity and leverage it quickly.
  • [03:20] Go after a big market and execute quickly.
  • [03:40] Focus and be passionate about what you do.
  • [04:05] Sitting down and thinking won’t work if you don’t have financial success first.
  • [05:03] That’s it for today!
  • [05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 08, 2019
How Much Should You Charge Clients? | Ep. #1103
06:22

In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How Much You Should Charge Clients
    [00:45] Neil bases his rate off of one simple thing.
  • [00:50] Ask what the client’s budget is!
  • [01:05] The scope of rates can really vary, so budgeting is important.
  • [01:20] Figure out what it will take to achieve their goals.
  • [02:15] Position the conversation around values.
  • [02:30] Every client will say that they can spend unlimited money for absolute results.
  • [03:03] Check out the book Win Without Pitching.
  • [03:28] If you guarantee results, they may be willing to pay more for you than a competitor.
  • [03:50] Offer three pricing options.
  • [04:03] Charged based on value.
  • [04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business.
  • [04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue.
  • [04:46] That’s it for today!
  • [04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 07, 2019
Are Masterminds Really Worth It? | Ep. #1101
06:23

In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: If Masterminds are Worth It
  • [00:33] A Mastermind group is a discussion session centered around a specific topic, industry, or purpose.
  • [01:15] You can have one with as little as 5 people.
  • [01:48] The groups can also get as large as a couple hundred people.
  • [02:05] Some groups make a profit and others are free.
  • [02:33] In India, the groups are very costly.
  • [03:10] Spending $10,000/year is worth it to Eric, because Masterminds helped save his business.
  • [03:40] If it doesn’t work out, you probably picked the wrong Mastermind.
  • [04:14] Ideally, other group members should be on your level or higher.
  • [04:30] You don’t want someone to be just starting out, because they won’t help you.

[04:54] That’s it for today!

[05:02] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Aug 06, 2019
What’s the Best Way to Learn Marketing When You Don’t Have Your Own Site | Ep. #1100
04:16

In episode #1100, we discuss the best way to market, when you don’t have a website.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website
  • [00:33] Neil didn’t always have a website, so he built a Wordpress site.
  • [00:38] The best place to learn about Wordpress is at WP Beginner.
  • [01:05] You can intern, volunteer, read blogs, etc. to learn how to build a site, but the best way is to learn by doing.
  • [02:10] We’ve talked about where to learn marketing before.
  • [02:45] If you work for free, it’s a way to learn.
  • [03:10] However, when you pay someone, people are more motivated.
  • [03:23] That’s it for today!
  • [03:27] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 05, 2019
How Often Does Digital Marketing Really Change? | Ep. #1099
04:42

In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How Often Digital Marketing Changes
  • [00:50] When we include the year on things, it helps with click-throughs.
  • [00:59] Every time you change the year, your clicks increase.
  • [01:30] Marketing can change drastically because of algorithm updates.
  • [02:00] When we create videos and podcasts, the advice changes as the algorithms change.
  • [02:15] We’ve been recording for 3 years, so our new advice becomes contradictory.
  • [02:54] Google made 13,000 changes to the algorithm in one year.
  • [03:20] Digital marketing changes on a daily basis.
  • [03:30] Always test and tweak in order to stay up-to-date.
  • [03:33] That’s it for today!
  • [03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 04, 2019
How to Respond to Poor Reviews | Ep. #1098
05:51

In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Respond to Poor Reviews
  • [01:00] The first thing you should do is see why you are getting poor reviews.
  • [01:10] Then tell people how you are tackling the problem.
  • [02:38] Eric’s business has a three-star review on Glassdoor.
  • [02:56] He thinks they gave a thoughtful answer to the comment.
  • [04:05] Eric and Neil don’t tend to give businesses bad reviews.
  • [04:22] They prefer to deal with it in person or in a personal fashion.
  • [04:56] That’s it for today!
  • [05:05] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 03, 2019
Does Rich Anchor Text Still Matter? | Ep. # 1097
04:40

In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.


TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Does Rich Anchor Text Still Matter?
  • [00:57] Neil recently made a blog post about this.
  • [01:10] He tried a bunch of link building tactics.
  • [01:20] He found that anchor text is one of the biggest drivers in rankings.
  • [01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer.
  • [02:30] Also remember to build links the “natural” way.
  • [03:00] Investigate your competitors’ ratios of rich anchor text.
  • [03:32] That’s it for today!
  • [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 02, 2019
When You Should Build Links to a Piece of Content | Ep. #1096
04:06

In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link building.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When You Should Build Links to a Piece of Content
  • [00:50] If content is ranking well and in striking distance of being top 3, you can use GSC or Ahrefs to help you.
  • [01:30] If you don’t have domain authority, build your links on the top ten keywords.
  • [02:22] Ahrefs has a tool that will help you see how many back links you would need to build.
  • [03:00] If you have a big budget, but no domain authority, it would be wise to start building links.
  • [03:13] That’s it for today!
  • [03:20] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 01, 2019
When Should You Upgrade A Piece of Content? | Ep. #1095
05:54

In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When You Should Upgrade a Piece of Content
  • [00:57] Upgrading means making your content better.
  • [01:10] Better can mean more thorough or more relevant.
  • [01:45] Using SEMRush, you can look at the top pages and see their stats.
  • [02:31] You can upgrade manually.
  • [02:50] Let us know what your roadblocks are to upgrading your content.
  • [03:30] Within 30 days of upgrading, you should see results.
  • [03:45] Look at the head terms for which you rank and weave the long-form versions into the content.
  • [04:41] That’s it for today!
  • [04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 31, 2019
The Difference Between Strategies and Tactics | Ep. # 1094
05:29

In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Difference Between Strategies and Tactics
  • [00:45] Strategies are overarching concepts.
  • [01:05] A tactic is a method of operation.
  • [02:01] Tactics are what help you achieve your strategy. 
  • [03:18] Focus on one strategy at a time.
  • [03:42] A great tactic is spending 50% of your time updating old content.
  • [04:17] That’s it for today!
  • [04:48] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 30, 2019
The Genius of Superhuman’s Marketing | Ep. #1093
08:13

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Genius of Super-Human’s Marketing
  • [00:38] Superhuman is an email client that helps you reach inbox-zero.
  • [01:09] They raised $33 Million to build an email product.
  • [01:34] They built a product that just works.
  • [02:08] They created a wait list to generate further interest.
  • [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.
  • [02:50] Some think they are exaggerating their waiting list size.
  • [03:50] Eric pays for Superhuman and he loves it.
  • [04:17] He feels it helps him work quickly.
  • [05:15] The question is whether $30 is worth saving 2 hours per month.
  • [06:55] Often times, you have to fail before you succeed.
  • [07:19] That’s it for today!
  • [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 29, 2019
Where Our Live Events Are Going From Here | Ep. #1092
05:16

In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Where Our Live Events are Going From Here
  • [01:05] Our Marketing School Intensives are going to happen once per month.
  • [01:15] We are going to test out the process to see how it goes.
  • [01:24] Our goal is to help people improve and grow their businesses. 
  • [02:38] We want to do these events the way we think they should be done.
  • [02:51] We wanted to take the best parts of other live events and turn it into one event.
  • [03:10] These events are for growth-oriented, open-minded people.
  • [04:10] If what you’re doing works, do more of it.
  • [04:28] That’s it for today!
  • [04:35] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
Jul 28, 2019
How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091
34:36

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success
  • [01:20] You should focus on traffic before you focus on conversions.
  • [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter!
  • [03:10] People don’t create content for all stages of the funnel, which they absolutely should.
  • [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel.
  • [06:10] Top marketers measure content at a topic level.
  • [09:40] It’s important to do keyword research.
  • [11:45] It’s important to have a good relationship with sales.
  • [12:00] You need to have a strong common language between marketing and sales.
  • [13:45] You need to set up an SLA.
  • [15:40] It’s possible to extrapolate future success from current sales metrics.
  • [17:40] It’s important to leverage good reviews.
  • [18:00] HubSpot does a good job at being transparent.
  • [18:25] Marketers need to have more say in packaging and design.
  • [18:40] RxBar is a great example of transparent packaging.
  • [21:00] There are not enough marketers that create and build strong personal brands.
  • [21:27] The most important part of branding, is that you need to have a unique viewpoint.
  • [22:35] Marketers must be willing to exist in the public eye.
  • [24:34] Creating content is important to building your brand.
  • [27:45] Beat your competitors at their own game.
  • [29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience.
  • [31:15] Make sure to wrap your links, so you get more conversions.
  • [31:30] If you’re scheduling a lot of content, you need to check when your audience is online.
  • [33:05] Email Ryan if you want further content from him and his company.
  • [33:32] That’s it for today!
  • [33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 27, 2019
Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090
32:10

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event.

Tune in to hear them discuss Yaniv’s method for success.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: A Conversation with Yaniv from Nextiva
  • [01:30] Nextiva’s core product is business phone service.
  • [01:50] They have a team of over a thousand people and compete with large companies all over the world.
  • [02:06] They are making over $170 Million in annual revenue.
  • [04:26] Affiliates are a big part of their business.
  • [05:41] It’s a great way to put content out on high-domain-authority sites.
  • [06:08] Being relentless is the thing that made Nextiva the success that it is.
  • [07:50] When hiring, Yaniv focuses on three principles.
  • [07:55] Hire people who are great at what they do.
  • [08:26] Surround yourself with “doers”.
  • [09:12] Don’t hire assholes.
  • [10:02] Disney used to test people before the interview even began.
  • [13:15] Nextiva launches products fairly often.
  • [13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day.
  • [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts.
  • [15:40] Monthly, Nextiva spends half a million dollars on Ad Words.
  • [16:11] Yaniv encourages the use of exit pop-ups.
  • [19:33] The top complaint most employees have is poor communication.
  • [20:01] So, Nextiva set out to fix that problem.
  • [20:46] They realized people hate emails and reading, so they created a weekly video update.
  • [23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors.
  • [24:22] Cameo is the best new tool that Yaniv has added to his workflow.
  • [28:32] Yaniv does all his work on his iPad Pro.
  • [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers.
  • [30:38] He finds LinkedIn to be a great resource for articles and insights.
  • [31:10] That’s it for today!
  • [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 26, 2019
How to Market in a Recession | Ep. #1089
09:52

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part V
  • [01:00] What impact will the recession have on CPA’s and the start-up world?
  • [01:12] Paid media is getting more and more expensive.
  • [01:27] If the costs go up, eventually, the ROI and costs will break even.
  • [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line.
  • [02:45] What are the most important metrics or KPI’s when it comes to marketing?
  • [03:41] If you can build up a big enough brand, you can create demand with consumers.
  • [04:45] What is Eric playing right now?
  • [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team.
  • [05:10] Segment is encroaching on Hull’s space, but Hull still does it better.
  • [05:45] Is there any other service besides HubSpot?
  • [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot.
  • [06:15] If you tell a company what isn’t working, they will often work to improve their product or service.
  • [06:45] Voice search is going to continue to grow.
  • [07:25] No one has created a way for a consumer to ask a question and make a purchase. 
  • [08:49] That’s it for today!
  • [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 25, 2019
What Will Digital Marketing Look Like in 20 Years? | Ep. #1088
09:48

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part IV
  • [00:56] What is the quickest and most efficient way to do link building on a budget?
  • [01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you.
  • [02:12] Whatever industry you’re in, there are tools there to help you.
  • [02:50] What is the endgame for Eric and Neil? 
  • [03:00] What is the impact of digital marketing 20 years down the road?
  • [03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family.
  • [04:05] Neil doesn’t feel that he needs to make a lot of money.
  • [06:22] Eric is happy with his position in life, as well.
  • [06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices.
  • [07:40] Your smart kitchen appliances could potentially make recommendations.
  • [08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections.
  • [08:47] That’s it for today!
  • [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 24, 2019
Will Publishing a Book Help You With Marketing? | Ep. #1087
11:29

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part III
  • [01:03] Are SEO techniques different in different countries?
  • [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.
  • [01:50] Are books good marketing and branding tools?
  • [02:00] The economics of publishing weren’t great for Neil.
  • [03:00] Neil felt his publisher was unecessarily pushy.
  • [04:02] Eric had a different goal than Neil did, when publishing his book.
  • [04:25] Being able to leverage an audience is a powerful outcome.
  • [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon.
  • [07:05] Why do Eric and Neil like Intercom best?
  • [07:20] Intercom has greater functionality than MobileMonkey and ManyChat.
  • [08:25] The biggest threat to the agency model is automation.
  • [09:15] Incentive models are misaligned.
  • [09:30] When they pay for performance, the incentives are much more aligned.
  • [10:29] That’s it for today!
  • [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 23, 2019
Should You Start a Mastermind Group? | Ep. #1086
09:40

In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the use and creation of Mastermind groups.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: Marketing School Live Q & A Part II
  • [01:50] What are good tips for putting together a Mastermind group?
  • [02:10] What is your motivation for putting together a group in the first place?
  • [03:15] Eric’s group meets every six months.
  • [03:30] Before that, he had monthly dinners, but he didn’t curate the attendees as well as he should have.
  • [03:54] Look at this template for Mastermind groups: Mastermind Talks.
  • [04:25] You want to facilitate a bond between members.
  • [04:55] You can always join a Mastermind, but creating your own can prove useful if you have your own business thesis.
  • [05:25] Try to create a group where you surround yourself with people you would want to see all the time.
  • [05:58] Neil found this was better, because meetings weren’t as conducive as frequent check-in’s were.
  • [06:40] Hanging out with like-minded people will help you achieve your goals.
  • [07:45] A lot of Neil’s friends aren’t in his industry, but they are similarly driven.
  • [08:40] That’s it for today!
  • [08:55] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 22, 2019
How Do You Grow a Podcast Audience? | Ep. #1085
11:11

In episode #1085, we present a segment of the Q & A from our Marketing School Live event. 

Tune in to hear some insightful questions from the conference attendees.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: Marketing School Live Q & A
  • [01:40] What worked for us was doing a daily podcast.
  • [02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue.
  • [02:38] Create a mobile exit pop-up to convince people to subscribe.
  • [02:54] Pay bloggers with a similar audience to write a post about your show.
  • [03:07] As people to rate, review, and subscribe.
  • [04:25] We got our start after we finally had a face-to-face meeting at a Taco Bell.
  • [07:00] The idea for workshops came from Mastermind groups of which we have been a part.
  • [09:45] Reaching out to influencers for back links can be effective, but it’s not a sure thing.
  • [10:10] That’s it for today!
  • [10:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 21, 2019
The Future of Digital Marketing According to Neil Patel | Ep. #1084
38:20

Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA. 

Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel
  • [01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.
  • [02:40] I see every single side of marketing.
  • [03:20] There are at least a billion blogs on the Internet.
  • [03:30] Do we honestly need this many blogs?
  • [04:15] All companies are leveraging digital marketing.
  • [06:22] We are all worried about another recession.
  • [06:32] However, during the last recession, Google’s revenue went up.
  • [07:32] Marketing is going omni-channel.
  • [07:47] Google has the majority of the revenue, with Facebook a close second.
  • [10:06] In general, social shares are declining.
  • [10:25] Google doesn’t penalize for duplicate content.
  • [12:25] If you don’t keep updating your content, you won’t maintain your rankings.
  • [14:11] Conversion rate optimization is not sexy, but it’s effective.
  • [14:35] It’s the smallest investment with the biggest ROI.
  • [17:09] There are so many tools to use to compare your competitors stats with your own.
  • [19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow.
  • [24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well.
  • [24:40] For visibility and omni-channel marketing, always use the Rule of Seven.
  • [27:01] Email and push notifications are still a great way to market.
  • [30:00] The more you focus on conversions, the better off you will be.
  • [30:14] Conventional CRO tactics won’t work anymore.
  • [32:55] Personalized messaging is a great tactic.
  • [33:12] Chat is responsible for 28% of Neil’s sales.
  • [36:15] Anything you do in marketing and business should be researched and tested.
  • [37:12] That’s it for today!
  • [37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 20, 2019
7 Proven Marketing Hacks That Work Really Well | Ep. #1083
32:27

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well
  • [02:00] People get on the paid ads hamster wheel too often.
  • [02:15] People also get stuck paying people for bad content.
  • [02:55] Content MVP’s.
  • [03:45] Top-performing content is often around 2000 words.
  • [04:28] People forget about links.
  • [06:07] Problogger is a great place to hire good writers.
  • [07:30] HubSpot hires people just to update content.
  • [09:33] Zero-click searches.
  • [10:16] Eric and Neil do content sprouting.
  • [10:30] Spin content out into different formats.
  • [13:15] Improving metadata is important.
  • [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest.
  • [18:32] Customer data platforms.
  • [18:45] These are fairly new.
  • [19:06] The hot thing right now is personalization and Hole.io allows you to do this.
  • [22:41] Doing the right things at the right time is important in terms of sales.
  • [25:15] Chatbots.
  • [27:22] Intercom helps combine chat and email to make your marketing stronger.
  • [28:20] AI for ads.
  • [28:28] Pattern89 is AI for digital ads.
  • [30:00] As long as you make time to do all of these things, you will succeed.
  • [30:15] Consistency is key.
  • [31:17] That’s it for today!
  • [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 19, 2019
How To Design Your Thinking For Unstoppable Growth | Ep. #1082
40:39

In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth.  Tune in to hear all about what Syed does and how he runs his business.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth
  • [01:15] Syed’s company creates Wordpress plugins. 
  • [02:34] They have over 9 Million websites using their software.
  • [04:31] Syed tries to be consistent and do the simple stuff that delivers over time.
  • [05:15] Syed has personal health goals, because he gained a good deal of weight.
  • [05:40] He applied a similar principle here and did the simplest things with consistency. 
  • [07:58] An external success gap is the gap between what the product does and what the customers use the product for.
  • [10:00] An internal success gap is what your product does and what the user thinks it should do.
  • [10:10] Sometimes, there are things that the product can do, but doesn’t yet, because the company hasn’t anticipated all of the users’ needs.
  • [10:43] Affiliate marketing is having a commision-only sales team.
  • [13:05] If someone is ranking for the best article on marketing, you can reach out to them to try out your product.
  • [17:32] Syed got his first customers through his blog that already had a big following.
  • [17:41] He also used influencer marketing.
  • [19:01] Content marketing is still key to success and Syed leverages this to attract more customers.
  • [21:56] Syed has in-house writers, because he needs people with a certain level of expertise.
  • [24:45] Publish Press is a great tool for tracking content.
  • [27:05] Wordpress powers 34% of the web.
  • [27:30] Syed sees it as the operating system of the web.
  • [29:15] Hiring the right people has helped Syed, as is having a physical planner and blocking off his Fridays.
  • [34:56] Syed found that building relationships (strategic partnerships) with other companies has proven successful.
  • [37:40] Streaks has added a lot of value to Syed’s life; it’s a great accountability tracker.
  • [38:08] The Content Template feature in SEMRush has proven helpful to his company, as well.
  • [38:30] One book Syed recommends is Extreme Revenue Growth.
  • [39:13] That’s it for today!
  • [40:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 18, 2019
Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081
36:03

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
  • [02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
  • [02:47] Larry started WordStream in 2008 out of a bakery he frequented.
  • [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
  • [03:20] He sold the business one year ago.
  • [04:22] Facebook is getting in trouble for questionable live streams and censorship.
  • [04:55] The future of Facebook is private groups and messaging.
  • [06:22] Live chats are a core growth marketing area on which to focus. 
  • [08:40] Anything you can do with email marketing,  you can do with messaging.
  • [11:35] Use a chatbot builder like MobileMonkey.
  • [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
  • [15:10] This helps improve conversions.
  • [17:25] In order to improve experiences, you would want to create content around questions people have.
  • [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
  • [19:47] No matter what you’re selling, try to take people on a conversational journey.
  • [22:30] It’s never been easier to grow your email subscriber list.
  • [23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
  • [23:40] A Comment Guard is a strategy for baiting users into messaging your company.
  • [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
  • [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
  • [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells.
  • [31:15] You can also remarket people based on conversational criteria.
  • [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users.
  • [33:27] Engagements rates are 100x better than email marketing.
  • [34:45] That’s it for today!
  • [34:48] Please go to Marketing School for a free copy of Larry’s slides.

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Jul 17, 2019
Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080
07:44

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate
  • [00:51] As the day proceeded, Eric realized they could have charged for the event.
  • [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference.
  • [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees.
  • [02:52] Neil disagrees with Eric’s assessment. 
  • [03:10] Neil prefers to give away information for free.
  • [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs.
  • [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge.
  • [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it.
  • [04:45] We are providing value and those surveyed said they would pay for another event.
  • [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective.
  • [05:50] Tweet at Eric to give us your thoughts!
  • [06:50] That’s it for today!
  • [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 16, 2019
7 Mistakes We Made From Our First Conference | Ep. #1079
06:06

In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference
  • [00:35] Check out the Marketing School Live videos we posted online!
  • [00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication.
  • [01:30] Another mistake was that the food was amazing, but there were no vegetarian options.
  • [01:57] We didn’t have an emcee. 
  • [02:45] Not charging for tickets hurt us a little bit.
  • [03:00] There wasn’t an easy way to digest and download all the information we shared.
  • [04:22] Eric underestimated the amount of work it would take to get butts in seats.
  • [04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up.
  • [04:54] Last minute, they had a bunch of open seats that they needed to fill.
  • [05:21] That’s it for today!
  • [05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 15, 2019
How to Throw A Successful Live Event | Ep. #1078
06:58

In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Throw A Successful Live Event
  • [01:07] For our first event, it went well.
  • [02:17] Everything was laid out for us at the venue.
  • [02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event.
  • [03:00] We had speakers come in from all over the States.
  • [04:30] Eric bartered with his friend to bring a food truck to the live event in exchange for two months of free services.
  • [05:10] We prepared for about six months to put on this live event.
  • [06:08] That’s it for today!
  • [06:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 14, 2019
How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077
06:33

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools
  • [00:38] Examples of such tools include: UberSuggest and SEMRush.
  • [01:20] When it comes to these tools, it’s hard to compare them.
  • [01:35] You should use these tools to see how you stack up to your competitors. 
  • [01:50] Always use the same tool for comparisons, so that the data will be similar.
    [02:50] When looking at these types of tools, Eric looks at trends.
  • [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating.
  • [04:40] B2C traffic information tends to be more accurate.
  • [05:00] You can rent out pages that rank for certain keywords.
  • [05:40] That’s it for today!
  • [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 13, 2019
Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076
05:45

In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update
  • [00:45] The June update wasn’t named anything specific.
  • [00:50] It was a core update and people lost a lot of keyword rankings.
  • [01:30] Eric found that even though he lost keywords, the keywords for which they already ranked, got better.
  • [02:40] There’s no clear trend, as it seems like a wash.
  • [03:05] Look at the sites and pages that are ranking in the top ten and learn from what they are doing.
  • [04:25] When these updates happen, it can be a crapshoot.
  • [04:45] Updating content helps you maintain your rankings.
    [04:50] That’s it for today!
  • [04:59] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 12, 2019
How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075
05:59

In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends
  • [00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs).
  • [01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people he follows.
  • [01:42] Just because something is trending, doesn’t mean it is necessarily effective.
  • [02:05] TikTok, for instance, is popular, but doesn’t have a good ROI.
  • [02:12] Neil likes to see what the trends are and then searches for case studies around them.
  • [03:05] This research helps him determine what to focus on in the future.
  • [04:15] Mastermind groups created for this purpose has proven a helpful way to discuss and dissect marketing trends.
  • [04:58] That’s it for today!
  • [05:10] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 11, 2019
Here’s My Favo