Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil Patel

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store.


Category: Management & Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 910
Reviews: 2

minjung Park
 Jun 7, 2019
thanks guys. I've been listening to these valuable potcast everyday in KOREA.I've been interested in digital marketing and i like to learn to speak English^^.So where could i get your script about evey single potcast if it possible? thanks.

Sherry Earp
 Mar 13, 2019
BEST (under) 10 minutes of the day!

Description

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Episode Date
Should You Go to War With a Larger Company | Ep. #1509
04:22

In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Should Go to War with A Larger Company.
  • [00:30] Fortnite went all out against Apple by adding in-app payments and discounts.
  • [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc.
  • [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company.
  • [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win.
  • [03:12] The significance of the discount Fortnite users have been given.
  • [03:49] That’s it for today!
  • [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Fortnite

Apple

Android

Basecamp

HEY

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 20, 2020
Why Word of Mouth Is Becoming More Important | Ep. #1508
04:58

In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Word of Mouth is Becoming More Important.
  • [00:35] What word of mouth is and some examples of companies that get spoken about a lot.
  • [01:11] Key findings about word of mouth from a Reforge article.
  • [01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email.
  • [01:45] Companies like Google are changing advertising, leaving a window for word of mouth.
  • [02:17] If you have good word of mouth marketing, you’ve built a good product.
  • [02:57] Build a brand first and then build products and services around it.
  • [04:20] That’s it for today!
  • [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Amazon

Apple

'The Word of Mouth Coefficient'

Google

Kylie Jenner on Instagram

Gary V

Anthony Pompliano on Twitter

Dave Perell

WhatsApp

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 19, 2020
Why Marketers Should Think Like Investors | Ep. #1507
06:34

In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Marketers Should Think Like Investors.
  • [00:34] Find out which two books will help you think like an investor.
  • [01:08] Investors go after huge TAMs (total addressable markets) and you should too! 
  • [01:52] Why email service providers are far bigger than SEO tools.
  • [02:19] Focus on delivering a good customer experience rather than making quick cash. 
  • [03:25] Like Jeff Bezos, you have to have a long-term outlook on things.
  • [04:08] Wall Street is incentivized to look at results from a quarterly perspective.
  • [04:28] Make things easier by cultivating a long-term relationship and business outlook. 
  • [05:16] Just look at this podcast – we’ve focused on offering a good experience over time.  
  • [05:42] That’s it for today!
  • [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

The Tao of Charlie Munger 

The Tao of Warren Buffett 

Ubersuggest

SEMrush

Ahrefs

Mailchimp

HubSpot

Jeff Bezos 

Blue Origin 

AWS 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 18, 2020
Clickfunnels CMO John Parkes Reveals Key Marketing Hacks That Scaled Them Past $150M Revenue
21:13

In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes.
  • [01:24] John's background and how he ended up in his current role.
  • [02:21] The steps that led to John getting into the world of traffic.
  • [03:10] ClickFunnel's revenue numbers and the effect of the pandemic.
  • [03:39] The free trial and array of resources you can find on the ClickFunnels website.
  • [04:11] New strategies that John and his team are trying out currently.
  • [05:54] Which of Russel Brunson's three books to start with!
  • [06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term.
  • [07:29] The tools and frameworks that keep things rolling at ClickFunnels.
  • [09:22] The challenge funnels that John and his team are currently offering clients. 
  • [12:15] Projects that ClickFunnel experiment with — some work and some do not!
  • [13:51] Recent steps that the company has taken to up-sell their customers.
  • [15:00] The collection of courses at ClickFunnels and how much it has grown.
  • [15:51] John's 'set it and forget it' formula for retargeting ads on Facebook.
  • [18:43] The little hack that John has recently implemented for Facebook ads!
  • [19:54] Methods for recycling older ads that were successful in the past.
  • [20:57] The components of the operating system of the ClickFunnels marketing team!
  • [23:35] Important parts of the marketing stack at the company.
  • [25:56] The two biggest lessons that John has learned on his journey with traffic.
  • [28:47] Exploring the ClickFunnels community and the conference they hold.
  • [30:50] John's recommendations for building your own community.
  • [31:35] Why John loves Voxer; starting direct, convenient conversations.
  • [34:45] Resources and people that John follows to up his marketing game.
  • [35:12] John's best marketing book recommendation.
  • [35:48] Exciting news about the Build Your Brand Challenge at ClickFunnels!
  • [36:36] How to find and connect with John online and his tip for a challenge to start with.
  • [37:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

John Parkes on Instagram

ClickFunnels

One Funnel Away Challenge

Russell Brunson

Leveling Up Podcast

Traffic Secrets

Dotcom Secrets

Expert Secrets

Roland Frasier

ClickUp

Trello

Monday

Asana

Tony Robbins

Funnel Hacking Live

Tesla 

Elon Musk

Voxer

Brian Dean

Great Leads

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 17, 2020
What You Should Keep Doing as a Marketer | Ep. #1506
05:45

In episode #1506, we tell you what to keep doing to be successful in the marketing space. Whatever you are doing that is driving results right now, keep going that and find ways to double down. Tune in to hear why you should keep experimenting with new ideas to keep ahead in the forever-changing world of marketing! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Should Keep Doing As A Marketer.
  • [00:36] Why you must keep creating content consistently for a long time. 
  • [01:01] Keep doing whatever is working for you and double down on it. 
  • [01:21] As a manager, remember to also focus on the problems your team is experiencing. 
  • [01:55] When you care for people, the best ones will stay longer and perform better.
  • [02:12] Keep experimenting because what works now might not work later. 
  • [03:04] The importance of having strong opinions but being willing to change your mind. 
  • [03:24] Keep in touch with people on a personal level and keep networking. 
  • [04:21] Always continue to learn through articles, networking events, conferences, etc.  
  • [04:42] That’s it for today!
  • [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Kissmetrics 

Andreessen Horowitz 

The Jordan Harbinger Show

Jordan Harbinger Free Course

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 16, 2020
What You Should Stop Doing as a Marketer | Ep. #1505
06:53

In episode #1505, we share what you should stop doing to become a better marketer. Once you have reached some level of success, be sure to build out your team so that you can scale your business. Tune in to hear why you should quit micromanaging people and being cheap when it comes to hiring talent!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Should Stop Doing As A Marketer.
  • [00:39] While you should try new things, don’t try every tactic under the sun. 
  • [01:17] Why it is imperative that you only have one north star – one goal. 
  • [02:05] Advance beyond being a top performer by scaling and building a team. 
  • [03:11] Stop micromanaging your team and hiring people that need to be micromanaged.
  • [03:53] The high price of being cheap when it comes to hiring people. 
  • [04:40] Why you should exchange your long-term goals for short-term ones. 
  • [05:32] Short-term tactics will help you achieve your long-term strategy.  
  • [05:58] That’s it for today!
  • [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Tribal Leadership 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 15, 2020
What You Should Start Doing as a Marketer | Ep. #1504
06:00

In episode #1504, we discuss the most important things you should start doing as a marketer. The key is to keep testing and experimenting with new things and to stay at the cutting edge by surrounding yourself with others in the marketing space. Tune in to hear how making time for strategizing and thinking can be a powerful investment! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Should Start Doing As A Marketer.
  • [00:47] The value of going live once a week and testing new channels. 
  • [01:10] Why you have to constantly try new things to keep improving.
  • [01:26] Hear about sprouting your content and an example of how it can be done. 
  • [02:11] Sprouting is a way of getting the most out of your efforts.
  • [02:30] The best marketers read the top marketing blogs for at least an hour a week. 
  • [03:04] Create or join a peer group or community such as a mastermind.
  • [04:09] Avoid drowning yourself in too much but keep learning and experimenting. 
  • [04:26] The importance of blocking time out to strategize and think about things. 
  • [05:06] That’s it for today!
  • [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Vistage

Entrepreneur’s Organization (EO)

YPO

Fortnite

Apple 

TikTok

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 14, 2020
Why This Little-Known Trend Reveals the Future of Digital Marketing
 | Ep. #1503
05:09

In episode #1503, we talk about the little-known trend that is revealing the future of digital marketing! There has been a steady rise in the use of voice tech devices and smart home technologies over the last few years, do not ignore these developments! Just like any other advances, digital marketing will follow suit and utilize them in whatever way possible, tune in to hear all about it.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why This Little Known Trend Reveals the Future of Digital Marketing.
  • [00:33] The trend towards voice search devices in our homes.
  • [01:02] Digital marketing is following this trend and will soon rely on voice technology.
  • [01:30] How these devices allow better targeted advertising.
  • [02:29] Prediction and the power of AI; advances in the near future.
  • [02:41] The general voice tech field and the rise of podcasting as a medium.
  • [03:00] Recent developments from big companies for ease of use for purchases.
  • [04:09] Remember, digital marketing follows the general trends of the world. 
  • [04:20] That is it for today!
  • [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Comscore

Alexa

Jetson

Uber

Obama

Dscript

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 13, 2020
The Fastest Way to Boost Your Page Speed (Rank Higher)
 | Ep. #1502
03:57

In episode #1502, we talk about the fastest way to boost your page speed and how this will help you rank higher and get more conversions! CDNs or content delivery networks are hands down the quickest and easiest way to improve your speed, so do not sleep on this great tool. Tune in to hear all about them and the more advanced steps you can take to further increase your site's efficiency!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Fastest Way to Boost Your Page Speed.
  • [00:34] Why page speed is so important; higher conversions and better user experience.
  • [01:12] Using content delivery networks to minimize load times.
  • [01:47] Other measures to take; fix code, optimize structure and images.
  • [02:02] Lowering your hosting bill while making a site quicker!
  • [02:51] Maximizing efficiency with advanced options after covering the basics.
  • [03:20] That’s it!
  • [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Amp Framework

DreamHost

WPBeginner

GTmetrics

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 12, 2020
#1 Productivity Hack for Working From Home
 | Ep. #1501
05:43

In episode #1501, we talk about the number one productivity hack for working from home! The right kind of checklist for your day, can help you get so much done and reach bigger goals over time. Tune in to hear all about this helpful hack and our tips for making the most of each day, and building towards greatness over time!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Number 1 Productivity Hack for Working From Home.
  • [00:34] The power of daily checklists and slinking them to annual goals.
  • [01:41] Jeff Bezos' rule of three big decisions each day.
  • [02:08] The problem with long, shit-to-do lists.
  • [03:08] There is no need to overcomplicate your goals for the day!
  • [03:25] Keeping a checklist manageable — this will help you get through it.
  • [03:46] Starting with the toughest task on the list, first thing in the morning.
  • [04:02] Meditation and exercise can help boost your productivity too! 
  • [04:49] That’s it for today!
  • [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Jeff Bezos

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 11, 2020
How Many Marketing Emails Should You Send?
 | Ep. #1500
04:17

In episode #1500, we talk about how many marketing emails you should send! While constantly pitching to your audience about new offers might have some success, we prefer a longer term, quality-over-content approach. Tune in to hear about how and why you should play the long game with your email campaigns and the kinds of results this can bring you and your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Many Marketing Emails Should You Send?
  • [00:30] Our email numbers currently and the different categories these fall into.
  • [01:03] Do not burn your list by sending too many, low quality emails!
  • [01:39] Long term strategies and saving your 'money in the bank'.
  • [02:17] Where to monetize and how to effectively market slowly.
  • [02:39] The benefits of a long term mindset.
  • [03:22] That’s it!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Warren Buffett

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 10, 2020
Blogging vs Podcasting? Which One Should You Choose?
 | Ep. #1499
04:39

In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But SEO still does really well, while podcasting is new and booming and there is just not as much volume and traffic. So, which one? Tune in to find out!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Difference Between Blogging Versus Podcasting and Which One You Should Choose.
  • [00:54] Podcast if you’re just starting, but blog if you have an audience.
  • [01:10] No matter the strengths of either, pick whichever one you are better at.
  • [02:11] Play to your strengths and hire to fill the gaps.
  • [03:10] In an ideal world, do both!
  • [03:17] Hiring a show notes company to write your content into copy.
  • [03:51] That’s it for today!
  • [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

The Joe Rogan Show

Gary V

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 09, 2020
4 Memory Hacks to Remember Books and Podcasts Better
 | Ep. #1498
04:37

In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better.
  • [00:32] People remember stuff more when they write it down.
  • [01:29] After writing something down, turn it into an action.
  • [02:09] Remembering not to digest too much information.
  • [03:00] Curate what you read by moving on if you don’t feel you’re getting value.
  • [03:45] That’s it for today!
  • [03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Asana

Apple Notes

Naval Ravikant on Twitter

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 08, 2020
Focus! Stop Doing Too Much Shit
 | Ep. #1497
04:11

In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, not getting into the weeds of your businesses, and a whole lot more! Tune in for all the tips you need to clear the air so you can do what you are best at today.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Focus: Stop Doing So Much Shit.
  • [00:45] If you’re in a big enough market, why would you do too many different things?
  • [01:16] Having a business that covers your costs before parlaying and taking other risks.
  • [02:23] Bringing on leaders to focus on your different projects if you can.
  • [02:35] The key to Bill Gates’ and Warren Buffet’s success: Focus.
  • [03:08] Following Charles Munger’s example and not getting into the weeds of your businesses.
  • [03:35] That’s it for today!
  • [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Brian Lee on LinkedIn

LegalZoom

ShoeDazzle

Kim Kardashian on Instagram

The Honest Company

Jessica Alba

Warren Buffet

Bill Gates

Charlie Munger

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 07, 2020
What’s the Easiest Way to Scale an Offer to Cold Traffic?
 | Ep. #1496
06:06

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?
  • [00:50] This offer strategy relates to an info product or coaching program.
  • [00:59] Making sure your initial offer makes sense rather than blasting advertising.
  • [01:33] Don’t put your whole program together initially; what’s the bare minimum?
  • [01:38] Pushing people to a squeeze page using Unbounce.
  • [01:51] Luring people to give you their email address once on your landing page.
  • [02:07] Offering people a phone call in the video you email them.
  • [02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly. 
  • [03:28] Learn as much as you can and iterate.
  • [04:15] How to warm up cold traffic.
  • [04:25] Send cold traffic to educational-based content then re-market them to your offers.
  • [04:57] Using the path of least resistance by retargeting people that already know you.
  • [05:30] That’s it for today!
  • [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Sam Ovens

Unbounce

Jumpcut

Russel Brunson

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 06, 2020
7 Ways to Boost Conversions on Retargeting Ads
 | Ep. #1495
05:19

In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads.
  • [00:35] Rotating your creative strategies when retargeting.
  • [01:16] Thinking about reach instead of conversions, especially on Facebook.
  • [01:40] Video ads and spelling out exactly what your product or service does for customers.
  • [02:16] The power of case studies and testimonials!
  • [02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments.
  • [03:22] Using lifetime value information and finding similar customers with this data.
  • [03:46] Sending visitors to a different page when retargeting. 
  • [04:24] That is it for today!
  • [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 05, 2020
How to Fix Low Engagement on Your YouTube Videos
 | Ep. #1494
05:28
Sep 04, 2020
Why Your Instagram Account Isn’t Generating You Sales
 | Ep. #1493
04:05

In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on social platforms relevant to that audience. If you can combine that with constant promotion and regular IG Live appearances, you will be selling like crazy in no time! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Your Instagram Account Isn't Generating You Any Sales.
  • [00:39] If you do not try to sell, you will not sell!
  • [01:00] Making offers relevant to the Instagram audience; generating sales this way.
  • [01:25] Looking at the example fo Vanessa Lau and The BOSSGRAM Academy.
  • [02:25] Using Instagram Live to drive sales!
  • [02:39] Make use of all the tactics that you know already work.
  • [03:11] That is it for today everyone!
  • [03:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Vanessa Lau

The BOSSGRAM Academy

Tai Lopez

Grant Cardone

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 03, 2020
How to Get More Podcast Listeners
 | Ep. #1492
04:40

In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to pour some energy into growing your platform. Tune in to hear about how collaboration, content repurposing and consistency can serve you and your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How You Can Get More Podcast Listeners.
  • [00:40] The continual growth of podcasts and the influence of the pandemic.
  • [00:50] Consistency is key — sticking with the project will bring you success.
  • [01:31] Promote your content through all your channels so people know about it.
  • [02:00] Repurposing your content and making the most of what you have.
  • [02:55] Directing traffic to old episodes — do not neglect them!
  • [03:40] Collaborating and making use of extra marketing for both parties.
  • [03:56] That’s pretty much it!
  • [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Edison Podcast Report

Leveling Up Podcast

Repurpose House

Shuffle

Overcast

Spotify

Soundcloud

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Sep 02, 2020
How to Schedule Your Time More Effectively
 | Ep. #1491
05:47
Sep 01, 2020
The Right Way (and the Wrong Way) to Ask for Reviews
 | Ep. #1490
04:42
Aug 31, 2020
Quickest Way to Get Your First 1,000 Youtube Subscribers
 | Ep. #1489
05:16

In episode #1489, we share the quickest way to get your first 1000 YouTube subscribers. Whether you have an existing audience or are starting from scratch, there are several strategies that will help you get noticed faster. Tune in to hear how collaborating with someone can give you the boost you need! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Quickest Way to Get Your First 1000 YouTube Subscribers.
  • [00:44] Hear how collaborating with somebody can help you get subscribers fast. 
  • [01:12] George Gammon went from 200 subscribers 165 000 in less than a year. 
  • [01:28] Create unique content that is presented in a professional, understandable manner.
  • [01:48] Ask yourself: What am I good at? This will be your secret sauce to success. 
  • [02:05] If you already have an audience, tell them on the other channels to subscribe. 
  • [02:23] Use email to tell your whole list to subscribe to your video or channel. 
  • [02:36] Before you post new content, follow the guidelines of the Hot Script by Sonny. 
  • [03:26] Look at your YouTube analytics and pay attention to your top-performing videos. 
  • [04:10] YouTube wants content that performs because they have shareholders to please.  
  • [04:38] That’s it for today!
  • [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Chris Do

George Gammon 

Hot Script

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 30, 2020
Is it a Good Idea to Start a Digital Agency in 2020?
 | Ep. #1488
04:37

In episode #1488, we discuss whether starting a digital agency in 2020 is a good idea. Since the pandemic, e-commerce has shot through the roof and companies need people to help them migrate their businesses online. Tune in to hear about Eric’s training program that will teach you everything you need to know about running a digital agency! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Is It A Good Idea to Start A Digital Agency in 2020? 
  • [00:39] Many people are starting up an agency amid the worldwide economic uncertainty. 
  • [00:54] People are doing surprisingly well with digital agencies – they are still growing! 
  • [01:21] It depends on what industry you are in – hospitality and events are doing poorly. 
  • [01:37] Hear the reason why digital agencies are doing so well in the COVID world.
  • [02:05] Check out Eric’s training program at singlegrain.com/agency-accellerator
  • [02:21] The rapid increase in e-commerce and how it is reflected in the markets. 
  • [02:41] Why digital agencies are unlikely to ever go away. 
  • [03:09] Ensure that you don’t have all your eggs in one basket (or niche). 
  • [04:03] That’s it for today!
  • [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Shopify 

Microsoft

Apple 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 29, 2020
5 Likely Reasons Why Your Landing Page Isn’t Converting
 | Ep. #1487
07:57

In episode #1487, we share the five most likely reasons why your landing page is not performing as well as you expected. There are many reasons why people might visit your page and leave without making a purchase, so try to identify and address all the things that might be stopping them. Tune in to hear about the framework that helps you create landing pages with high conversion rates! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Likely Reasons Why Your Landing Page Is Not Converting. 
  • [00:35] Your landing page might not answer the objections people have. 
  • [01:13] Copywriting does not have to be hard – you just have to know how people think. 
  • [01:51] Write content that touches on people’s dreams, fears, and feelings in general.
  • [02:40] Think about the reasons why people might not be buying from you and address them. 
  • [04:16] Hear about the framework that helps you create landing pages that convert.
  • [04:56] The importance of the UPSYD method from Breakthrough Advertising
  • [05:52] Ensure that your price is not too expensive compared to your competitors’.
  • [06:12] If your offer is super expensive, show people why it is worth the money. 
  • [06:36] Even if you write the best copy, if your pricing is off, the conversion will be slow. 
  • [07:04] That’s it for today!
  • [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Frank Kern

Levels Health

The Mom Test

Breakthrough Advertising 

DigitalMarketer 

Russell Brunson 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 28, 2020
Why SEO is Still Our #1 Marketing Strategy in 2020
 | Ep. #1486
05:13

In episode #1486, we discuss why SEO is still our best marketing strategy in 2020. SEO is still one of the cheapest and most effective and consistent ways of gaining traffic, even though it is a long-term strategy. Tune in to hear all the benefits of building up a strong domain authority! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why SEO Is Still Our Number One Marketing Strategy in 2020. 
  • [00:51] SEO requires time and human capital to get good results. 
  • [01:02] However, it is still one of the cheapest, most consistent ways of getting traffic. 
  • [01:31] SEO is a long-term, cost-efficient game and a gift that keeps on giving.
  • [02:13] Once you have SEO as a bedrock, you can begin building out the other channels. 
  • [02:25] If you continue to provide value, you will get a ton of traffic. 
  • [03:03] No other traffic source produces such consistent quality traffic that drives conversions. 
  • [03:14] The smartest entrepreneurs understand business and SEO.
  • [03:41] When you’ve built up domain authority, you have a unique arbitrage opportunity.  
  • [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Warren Buffet 

Microsoft 

Ahrefs

SEMrush

Ubersuggest

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 27, 2020
How to 10x Conversions on Your Order Form
 | Ep. #1485
04:40

In episode #1485, we discuss how to up those conversions. We talk about how some tweaks that can help you convert from your order form more, why you should take a page out of successful companies’ books, and the importance of ensuring that your order form is fast and efficient. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to 10X Conversions on Your Order Form.
  • [00:32] An explanation of what an order form on a website is.
  • [01:00] If you can personalize on the order form, you can lift conversions.
  • [02:00] How small tweaks like testimonials and logos can also boost conversions.
  • [02:35] Look at big companies’ order forms to see what works.
  • [02:47] Make use of exit pop-ups on the order form page.
  • [03:00] Be careful of website bloat and slow checkout pages.
  • [03:25] See what your competition is doing. 
  • [03:20] That’s it for today!
  • [03:28] Conversion XL’s order form page examples.
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Intellimize

Guy Yalif

Leveling Up Podcast

Ubersuggest

CXL

OptinMonster

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 26, 2020
What’s Working Right Now with YouTube SEO
 | Ep. #1484
06:03

In episode #1484, we explore YouTube SEO and what’s working currently. As the second-largest search engine in the world, YouTube is a great way to expand your reach. You will learn about the importance of the first 24-hours of releasing a video, how to make shareable content, and more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What’s Working Right Now with YouTube SEO.
  • [00:46] Most YouTube SEO advice is very generic and not applicable to the platform.
  • [01:13] How YouTube SEO is different from Google SEO.
  • [01:30] Ways to push a video hard in the first 24-hours of release.
  • [02:27] How to promote a YouTube video if you don’t have an audience.
  • [03:06] The story of how George Gammon grew his YouTube following organically.
  • [03:32] If your content touches on hot topics in an easy-to-understand way, it’s more shareable.
  • [04:26] Appeal to the Average Joe, not the Ivy League graduate. 
  • [04:32] The problem with the YouTube algorithm.
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

George Gammon on YouTube

Robert Kiyosaki

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 25, 2020
Why You Need to Optimize Your Content for Search Intent
 | Ep. #1483
04:51

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent. 
  • [00:33] What we mean when we talk about search intent.
  • [01:04] An example of how our agency websites and content are set up. 
  • [01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
  • [02:08] Choose keywords that have buy-related words in them such as “discount”. 
  • [02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
  • [02:35] When you do your keyword research, look for ones with a high CPC.
  • [03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic. 
  • [03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.  
  • [04:10] That’s it for today!
  • [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Mailchimp

ConvertKit

Ubersuggest 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 24, 2020
How Important is it to Have a Good Logo? | Ep. #1482
03:24

In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo since you can always change it later should you think it necessary. Tune in to hear why rebranding might require you to put extra cash toward such design elements! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Importance of a Good Logo. 
  • [00:31] The logo for Nike was very cheap initially. 
  • [00:43] When Pepsi rebranded it cost them $1 million.
  • [00:52] Do not spend a lot on your logo when you are just starting. 
  • [01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense. 
  • [01:18] Spending on a logo is not as important and you can always change it later on.
  • [01:51] There is a lot more risk involved in rebranding so spending more is sensible.
  • [02:15] In most cases, modifying your logo will not make you more money. 
  • [02:36] That’s it for today!
  • [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Nike

Pepsi 

Canva

Fiverr

Dribbble

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 23, 2020
How to Build a Recognizable Brand Like Coca-Cola | Ep. #1481
04:58

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it. 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola. 
  • [00:36] Consider the different things that come to mind when you think about Coca-Cola.
  • [00:50] The first thing you need to have a recognizable brand is a good product or service. 
  • [01:19] Brands are not built overnight – you need to deliver a good product consistently.
  • [01:25] The Coca-Cola formula kept moving around for many years. 
  • [01:47] The success of Coca-Cola shows us how important distribution channels are. 
  • [02:03] They offer a consistent product and have formed strong partnerships.
  • [02:20] Follow the rule of seven to ensure that your audience remembers your product. 
  • [02:43] Tell a captivating brand story that people like and can relate to.
  • [03:16] It takes time to create a recognizable brand, so don’t give up! 
  • [03:55] That’s it for today!
  • [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Coca-Cola

Berkshire Hathaway

Nike 

Microsoft

Uber

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 22, 2020
The Quickest, Easiest Way to Boost Email Open Rates | Ep. #1480
04:04

In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to respond to and make it even easier by asking a simple yes or no question. Tune in the hear some strategies for getting your emails in their inbox!  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Quickest, Easiest Way to Boost Email Open Rates. 
  • [00:36] One of the best ways to boost your open rate is by asking a question. 
  • [00:49] Asking simple yes or no questions works well and builds trust with your audience. 
  • [01:02] Your emails will start going into their inbox instead of promotions or spam.
  • [01:29] Ask your question according to the nine-word email formula of Dean Jackson.
  • [02:08] At the end of your email you can also make the call to action, “Reply if interested.”
  • [02:45] Try adding their first name in the subject line and use lower case.  
  • [03:06] That’s it for today!
  • [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Dean Jackson 

ScheduleOnce 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 21, 2020
5 Reasons Why Your YouTube Ads Aren’t Converting | Ep. #1479
04:43

In episode #1479, we talk about five reasons why your YouTube ads are not converting! If you are using YouTube ads, there are certain common pitfalls and reasons why people are not getting the results that they could be. In this episode, we look at five of these, so tune in to hear about remarketing your traffic, the important of pattern-interrupting, and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Reasons Why Your YouTube Ads Are Not Converting.
  • [00:35] Looking at the power of YouTube ads and comparing them with ads on Facebook.
  • [01:02] Why you have to pattern-interrupt on YouTube.
  • [01:23] Remarket your traffic and flip your pitches for higher conversion.
  • [01:59] New hooks mean new conversions — switch it up!
  • [02:46] Collecting emails from YouTube ads when applicable.
  • [03:03] Lessons from Breakthrough Advertising; understanding the customer journey.
  • [03:54] That’s it for today!
  • [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Russell Brunson 

Adbeat

Breakthrough Advertising

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

 

Aug 20, 2020
Why You Shouldn't Create Content Daily (Unless It Meets This) | Ep. #1478
05:30

In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality and providing value — if you create posts and media that people do not engage with, social media platforms and even Google will start ignoring your content and put others ahead of you. Tune in to hear about the questions you should be asking yourself every time you post! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why You Should Not Create Content Daily, Unless it Meets This.
  • [00:33] It hurts your visibility if you create content that people do not like.
  • [01:22] Looking at the Gary V model — decent quality, seeing what sticks.
  • [02:57] Putting purpose first and thinking about engagement every time.
  • [04:36] That is it for today!
  • [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Gary Vaynerchuk

Backslinko

RepurposeHouse

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 19, 2020
How to Improve Your Customer Experience Using Surveys (With Live Example) | Ep. #1477
08:17

In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys.
  • [00:38] What we did with the bi-annual survey we give to our Marketing School audience.
  • [00:53] Using SurveyMonkey or Typeform to ask your audience questions.
  • [01:04] If you are not surveying your audience, you can’t get better.
  • [01:15] The value of appreciating and using negative feedback to grow your business.
  • [01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge.
  • [02:13] Directing our content to our listeners who we discovered are CEOs and podcasters.
  • [02:29] Our listeners’ favorite topics between marketing, entrepreneurship, and strategy.
  • [03:32] Refining your product to market fit by listening to your audience.
  • [04:10] Improving your audience’s experience using surveys and giving them what they want.
  • [05:06] Audience suggestions: More guests, longer episodes, and more!
  • [06:10] What people said when we asked if they would pay for Marketing School.
  • [06:33] Metrics for whether our audience would be interested in a weekly marketer newsletter.
  • [06:51] Using the questions we ask and applying them to your own surveys.
  • [07:11] Offer the audience the chance to add their extra thoughts at the end of the survey.
  • [07:27] That’s it for today!
  • [07:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

SurveyMonkey

Typeform

Sean Ellis

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 18, 2020
What You Should Copy From Eric Siu in Business | Ep. #1476
07:16

In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend today, talking about his relentlessness, patience, open-mindedness, gift for continuous learning, and talent for constantly building his networks!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Should Copy from Eric Siu in Business.
  • [00:35] How long Eric and Neil have known each other for.
  • [01:05] Eric is always learning by reading, podcasting, and more.
  • [01:51] What happened with Single Grain that proves the power of relentlessness.
  • [03:00] The value of being more patient with people; Eric takes the time to train his teams well.
  • [03:58] When you see opportunities for making revenue you should be open to them.
  • [05:06] Eric’s great talent for networking; the value of always expanding your circle.
  • [05:58] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Single Grain

Entrepreneur’s Organization

WordPress

WPBeginner

Syed Balkhi

Nextiva

Yaniv Masjedi

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 17, 2020
What You Should Copy From Neil Patel in Business | Ep. #1475
06:21

In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and respond quickly to prompts, but he also knows when to quit and move on. Tune in to hear about the benefits of tuning out all the noise and only listening to the most authoritative voices in your space! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Should Copy From Neil Patel in Business. 
  • [00:51] Hear the story of how Eric and Neil met and became friends. 
  • [01:31] Neil’s fast execution and fearless pursuit of trying new things. 
  • [02:19] Do what Neil does and call people – don’t wait for a call to be set up. 
  • [02:33] You can waste a lot of valuable time when trying to schedule a meeting. 
  • [02:51] Don’t reinvent the wheel but take advantage of what others have built before you.
  • [03:33] Be willing to test and take risks on things that other people are not. 
  • [04:06] The advantage of ignoring the noise and sticking to your thing. 
  • [04:34] Neil knows when to cut people and things that are not working. 
  • [05:04] In recent years, Neil has become willing to pay good money for good talent. 
  • [05:14] Neils focuses on what he is world-class at and leaves the rest to others. 
  • [05:32] That’s it for today!
  • [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Ubersuggest 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Aug 16, 2020
Why You Should Diversify Your Revenue | Ep. #1474
05:37

In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into trouble when the economy takes an unfavorable turn. Tune in to hear when the best time for diversification is! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why You Should Diversify Your Revenue. 
  • [00:49] The problem of having only one revenue stream. 
  • [01:08] If you are in an agency, think about how you can expand your services. 
  • [01:39] LegalZoom could charge people for setting up their corporation and renewing it.
  • [02:00] Don’t diversify your revenue stream until you begin making some good money.
  • [02:24] A drop shipping business is a great way to launch or start.
  • [02:47] Consider the people in the restaurant business who put all their eggs in one basket. 
  • [03:15] It is easy to get into panic mode if your only income stream is hampered.
  • [03:31] Think about what your existing customers can also be buying from you. 
  • [03:52] Take one step at a time and don’t compare yourself to the billionaires. 
  • [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

LegalZoom

Andrew Wilkinson

Tiny Capital

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 15, 2020
Short-Term SEO vs Long-Term SEO (Which One is Better) | Ep. #1473
06:25

In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that short term tactics will not take you very far and in the end might just cost you money. Tune in to hear about the long term strategies that can help you survive and prosper for years to come! 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Short Term SEO Versus Long Term SEO.
  • [00:36] Buying slinks and blitzing content without a thought about the long game.
  • [01:41] The importance of a long term mindset from the beginning.
  • [02:29] What we can learn from Amazon's strategy of reinvesting and preparation.
  • [03:29] If you neglect the long term, you will inevitably lose money.
  • [04:02] Learning from experience and taking these lessons forward.
  • [04:20] The amazing new capabilities of GPT-3!
  • [05:29] That’s it for today!
  • [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Brian Dean

GPT-3

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 13, 2020
How to Build a Brand When You Aren't an Expert | Ep. #1472
05:33

In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build a Brand When You Are Not an Expert.
  • [00:35] Common brand-building questions and the two options available to you.
  • [01:41] The power of documenting your journey and learning process.
  • [03:01] Growing interest in your opinion and expertise over time.
  • [03:35] Examples of entrepreneurs whose content is natural and easy for them to make.
  • [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
  • [04:58] That’s it for today!

 

Links Mentioned in Today’s Episode:

 

Gary Vaynerchuk

Dave Chappelle

Groove HQ

Logan Paul

PewDiePie

Casey Neistat

Graham Stephan

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 13, 2020
How To Rock YouTube Ads With Justin Sardi of TubeSift
21:13

In this special, exclusive interview we are joined by Justin Sardi from TubeSift! We hear from Justin about his path to internet marketing, learning it was not a scam and how he has managed to grow the company quickly since its founding. Justin talks about why YouTube is such an attractive platform to market on, the content creation plan at the company and also gives us some idea of the pricing structure at the moment. Tune in to hear all about this exciting business and how it might be useful to you!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Your First YouTube Ad Campaign.
  • [00:53] Justin's background in construction and his transition into internet marketing.
  • [02:55] Common mistakes made on YouTube and the service that TubeSift provides.
  • [04:25] Examples of the different types of ads that can be run on YouTube.
  • [05:19] The opportunities offered by advertising on YouTube — making the most of the platform.
  • [06:04] The array of offers from TubeSift and things to be rolled out soon!
  • [06:56] Marketing at TubeSift — what has been working for them.
  • [08:21] Why TubeSift sticks to running ads exclusively on YouTube currently. 
  • [09:03] The content creation plan at TubeSift; onboarding, training and more!
  • [10:16] What is a challenge funnel? Helping clients get up and running.
  • [11:31] The pricing structure for the challenge and the intended forthcoming increase. 
  • [12:35] Bringing in experts to boost the success of the team quickly. 
  • [13:55] Pre-recorded content combined with live coaching.
  • [14:52] Justin's ideas around wealth creation and making use of profit.
  • [17:01] Growing businesses until you exit — smart entrepreneurship.
  • [18:00] Justin's favorite business tool at the moment!
  • [18:45] The business book that Justin is currently reading and a bonus recommendation!
  • [20:02] Connecting with Justin and learning more about TubeSift.

 

Links Mentioned in Today’s Episode:

 

TubeSift

Justin Sardi

ClickFunnels

Russell Brunson

Dan Martel

SaaS Academy

Wealth Factory 

Garrett Gunderson

Warren Buffett

Charlie Munger

Baremetrics

Intercom

Resonate

Nancy Duarte

Sapiens

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 12, 2020
7 Little Known Copywriting Hacks | Ep. #1471
06:12

In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average to great and give your numbers a big boost. Tune in to hear all seven and get your copy up to scratch and then some!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Little-Known Copywriting Hacks.
  • [00:35] You do not need to be an amazing writer — the key is answering objections.
  • [01:22] Sentiment analysis tools can be your best friend!
  • [01:52] Timing and placement; showing the right thing at the right time.
  • [02:35] Creating swipe files and taking note of good pattern interruptors.
  • [03:26] The importance of headlines and using multiple variations for the same content.
  • [03:50] Utilizing the Breakthrough Advertising framework — top to bottom conversion.
  • [04:41] A picture says a thousand words; using images to enhance your message.
  • [05:21] That’s it for today!
  • [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Ogilvy

Frank Kern

Survey Monkey

Hotjar

Swiped

Breakthrough Advertising

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 11, 2020
Are All Google SERP CTRs Created Equal? | Ep. #1470
05:13

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Are All Google SERP CTRs Created Equal? 
  • [00:49] Back in the day SERP ads did not blend in as well.
  • [01:14] A number one result had an average clickthrough rate of about 30%.  
  • [01:25] If you now have other elements on the page the clickthrough rate drastically changes. 
  • [02:00] It is hard for people to distinguish between an ad and an organic result.
  • [02:16] Why the results with clickthrough rates for educational content have tanked so much. 
  • [03:20] Counter this effect by using on-SERP SEO to get traffic to your website. 
  • [03:55] It is also a branding game – so use your company name in the title tag. 
  • [04:19] That’s it for today!
  • [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Sistrix

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 10, 2020
How to Create a One Man Media Company | Ep. #1469
06:21

In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting with individuals. Tune in to hear why building your personal brand and focusing the attention on you could be the way in! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Create A One-Man Media Company.
  • [00:36] Examples of one-man media companies like Gary Vaynerchuk. 
  • [01:02] Gary V also has a host of other deals because his personal brand is so appealing.
  • [01:42] These guys are the center of their companies — they are the companies!
  • [02:01] We think during and after COVID the one-man media companies will keep popping up. 
  • [02:13] You can still use staff, interns, and tools to help you scale your content production. 
  • [03:02] Nowadays, people prefer connecting with individuals rather than large corporations. 
  • [03:53] When you have influence, you can do more and make a greater impact. 
  • [05:06] To build a successful one-man media brand, you need to interact with people and care. 
  • [05:31] That’s it for today!
  • [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Gary Vaynerchuk 

Anthony Pompliano

Tony Robbins

LeBron James

Ronaldo

Coca-Cola

Andreessen Horowitz 

Kylie Jenner 

Kanye West

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 09, 2020
How to Create Massive Amounts of Content in 2020 | Ep. #1468
05:35

In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make sure to consistently produce material to satisfy this increasing demand. Tune in to hear how you can segment and organize your content most effectively! 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Create Massive Amounts of Content in 2020. 
  • [00:37] Why it is important to create massive amounts of content this year.
  • [01:06] There is an opportunity to make the most of people’s high demand for content.
  • [01:23] Each piece of content can be split into smaller pieces and used on social media.  
  • [02:06] If you crank out a ton of content, get someone to divide your content for you. 
  • [02:27] Why you do not want your competition to create more content than you. 
  • [03:07] Content is helpful for B2B and B2C businesses. 
  • [03:35] Get on as many channels as possible to gain as many followers as you can. 
  • [04:17] Use Repurpose House to split your content and Airtable to organize the framework. 
  • [04:42] That’s it for today!
  • [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Repurpose House

Gary Vaynerchuk 

PewDiePie

Logan Paul

Kylie Jenner

Airtable 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 08, 2020
Pier 1 Import Transaction - What We Can learn From It | Ep. #1467
05:20

In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the world that he is an entrepreneur to be reckoned with. Tune in to hear about the e-commerce companies he has acquired and how he went about doing it! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Pier 1 Imports Transaction and What We Can Learn From It. 
  • [00:42] Many retailers are going bankrupt during the COVID-19 pandemic. 
  • [01:00] What Alex Mehr and Tai Lopez did to buy a bunch of struggling e-commerce companies. 
  • [02:06] Why there is little needed to turn these businesses around. 
  • [02:27] Many want to build businesses from scratch but it is far easier to grow an existing one. 
  • [03:02] E-commerce has remarkably gained momentum through this crisis. 
  • [03:30] Tweak your business from retail to online to fit in with the current environment. 
  • [03:56] Removing the emotions from big business decisions and staying objective. 
  • [04:06] Don’t judge a book by its cover – just look at Tai Lopez! 
  • [04:32] That’s it for today!
  • [04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Tai Lopez

Alex Mehr

Zoosk

DressBarn

Pier 1 Imports 

Shopify

The Franklin Mint

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Aug 07, 2020
Why Twitter is a Severely Underrated Platform | Ep. #1466
05:43

In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable information, making this the best platform for learning and shaping your worldview. Tune in to hear how cheap ads on Twitter can make a big difference to your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Twitter is A Severely Underrated Platform. 
  • [00:34] An example of how running Twitter ads can lead to important conversations. 
  • [01:00] The branding value you can get for as little as $10 or $15 a day.
  • [01:11] Getting impressions and a wide reach are the most important benefits of Twitter posts.
  • [01:41] From an ads and learning perspective, Twitter is the best social media network. 
  • [02:03] Twitter has a lot of smart, high net worth people engaging. 
  • [02:48] Eric shares the number of impressions he is getting on his Twitter posts. 
  • [03:38] There is not a lot of competition for advertising on Twitter. 
  • [04:38] Use Twitter to have your worldview shaped by intelligent people. 
  • [04:54] That’s it for today!
  • [04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Andrew Wilkinson 

Elon Musk

Bill Gates

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 06, 2020
7 New Ways to Grow Your SEO Traffic | Ep. #1465
06:00

In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can help you get more slinkable assets! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven New Ways to Grow Your SEO Traffic. 
  • [00:34] Think about how you can do on-SERP SEO and what exactly it means. 
  • [01:25] Create new formats of content like video and podcasts — Google ranks it too! 
  • [02:13] Set up Matthew Woodward’s FAQ schema to improve your clickthrough rate.  
  • [02:27] Buy websites not for their backslinks but for their brand and existing SEO traffic.  
  • [03:01] Consider building your own widget or software as an evergreen SEO tactic. 
  • [03:52] Look at popular tools in your space and add them to your website. 
  • [04:17] If you have your own product, you can make data-loaded posts few others can. 
  • [05:01] That’s it for today!
  • [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Matthew Woodward

Clickflow

CodeCanyon 

Ubersuggest

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 05, 2020
How to Run An Amazing Virtual Event | Ep. #1464
07:11

In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to rectify them for much better results. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Run An Amazing Virtual Event. 
  • [00:37] Why our recent Growth Accelerator virtual event was nothing short of amazing!
  • [01:14] All the reasons why it is worth investing in virtual events – if you do it right. 
  • [01:47] When we first hosted virtual events, we made a few mistakes along the way. 
  • [02:07] Ensure that you vet the tech platform you are going to use. 
  • [02:58] Do not use software that will just make it seem like a glorified webinar. 
  • [03:53] We set up an interactive event so that we could see everyone’s face. 
  • [04:15] The bonding benefits of using breakout rooms. 
  • [04:50] Keeping the breakout rooms small to ensure that it is effective.
  • [05:02] Why you should be surveying every time you do a virtual event.  
  • [05:29] The value of one-on-one networking segments in your event. 
  • [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Hopin

Zoom Meetings

Zoom Video Webinar

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 04, 2020
How to Craft a Killer Offer That’s Irresistible to Your Market | Ep. #1463
07:24

In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market.
  • [00:34] A killer offer is something that generates a lot of sales and converts well.
  • [00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way. 
  • [01:10] The importance of including an anchoring effect and making your offer a no-brainer. 
  • [01:32] Do not worry about how well it is written—worry about answering all the objections. 
  • [02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic. 
  • [03:18] Stacking: an irresistible offer is one that provides more value than what is paid for.
  • [03:37] Show very clearly how your offer is worth a ton of money. 
  • [04:05] Run surveys to find out what issues people have and what their desires are.
  • [04:24] The reason why launches do well is that they open and close, creating urgency. 
  • [04:40] The importance of understanding and keeping track of customer development.  
  • [05:33] We need your feedback on our Lifetime Consulting Thing concept and all it involves! 
  • [06:33] That’s it for today!
  • [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Ogilvy

Russell Brunson 

ClickFunnels

Gong

Ubersuggest

Clickflow

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 03, 2020
How to Create Legendary Content When You’re Short on Time | Ep. #1462
06:37

In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time. 
  • [00:33] When you are super busy, finding time to create content seems impossible. 
  • [00:56] Capture your thoughts in a tweet to make an impact with little time involved. 
  • [01:36] The tweet can later be built out into a more elaborate piece of content.
  • [02:05] Go to your competitor’s website to find ideas for content quickly.
  • [02:21] Do not copy your competition but create your own version that is even better. 
  • [02:40] A formula for successful content, including a catchy headline and hook.
  • [03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.  
  • [04:02] Use Google to check your facts and slink to the sources you have used in your article. 
  • [04:15] Remember: your content does not have to be text-based. 
  • [04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action. 
  • [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Glengarry Glen Ross 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 02, 2020
The Step by Step Checklist to Spying on Your Competition’s Marketing | Ep. #1461
05:09

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing. 
  • [00:34] Hear why it is important to spy on your competition’s marketing. 
  • [01:00] You can also benefit from seeing what indirect competitors are getting up to. 
  • [01:04] Examples of the kinds of things to look at when spying on advertising campaigns. 
  • [01:55] BuiltWith and Wayback Machine will show you what technology people are using. 
  • [02:26] Use Social Blade to see the growth rate of various channels. 
  • [02:45] A list of tools that will show you what others are doing in terms of content and SEO.
  • [03:11] SimilarWeb shows referring websites and the breakdown of traffic. 
  • [03:41] Google Alters will notify you every time your competition does something new.  
  • [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors. 
  • [04:21] That’s it for today!
  • [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

ClickFunnels

Adbeat

BuiltWith

Wayback Machine 

Social Blade

Ahrefs

SEMrush

Ubersuggest

BuzzSumo

SimilarWeb

Crunchbase

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Aug 01, 2020
How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460
05:50

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing. 
  • [00:38] What IDFA means, how it works, and what it means for advertisers. 
  • [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
  • [01:16] Users now have to give explicit permission for ad publishers to track them.
  • [01:42] The changes are inevitable and there are likely to be more changes coming. 
  • [02:15] In the future targeting is going to be harder due to all the government restrictions.
  • [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue. 
  • [03:00] The one-man media company concept and how it applies to all companies. 
  • [03:40] Consider how to build and own those audiences so you don’t need other platforms. 
  • [04:05] Learn to adapt now with these times where people’s rights are protected.
  • [04:59] That’s it for today!
  • [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Apple

Gary Vaynerchuk 

David Perell 

Anthony Pompliano  

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Jul 31, 2020
What We Learned From Analyzing Our Podcast Analytics | Ep. #1459
08:02

In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics. 
  • [00:36] We want to share our lesson learned from over 37 million downloads.
  • [00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable. 
  • [01:07] When we talk about SEO or content marketing, the retention on those are maxed out. 
  • [01:35] Repurpose your content rather than switching to different topics between platforms.
  • [02:09] People do not mind ads on your podcast as much as you think. 
  • [02:37] Being consistent is more important than having a wide range of topics. 
  • [03:28] The longer you are around and are consistent, the likelier that you will stick around. 
  • [03:49] Also pay attention to how you are ranking in other countries, not just the US. 
  • [04:29] Many of our views come from old content—so show old episodes in your feed. 
  • [05:10] Reviews are important, so make sure you incorporate the feedback you get from them. 
  • [06:17] Chartable allows you to add an additional slink that helps you track more metrics. 
  • [07:04] That’s it for today!
  • [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Apple Podcasts

Spotify 

Chartable

How to Win Friends & Influence People 

The Network Studios 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Jul 30, 2020
Do Big Brands Boycotting Facebook & Instagram Ads Make A Difference? | Ep. #1458
04:49

In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference.
  • [00:33] The context for the episode and what companies are demanding from these platforms.
  • [01:03] Facebook has many other stakeholders to please and has therefore not done much. 
  • [01:14] Many big brands are pulling their ads from Facebook.
  • [01:38] Why there will be a significant short-term impact on platforms like Facebook. 
  • [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again.
  • [02:10] The relevance of incentives for publicly traded companies.  
  • [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage.
  • [03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce. 
  • [03:23] Work hard to build leverage and then you no longer need to work as hard.
  • [03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason! 
  • [03:55] That’s it for today!
  • [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Facebook

Instagram

Ben&Jerry’s 

Unilever 

Coca-Cola 

Charlie Munger

Mark Zuckerberg 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Jul 29, 2020
7 Unconventional Ways to Monetize Your Attention | Ep. #1457
09:05

In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community! 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention. 
  • [00:34] We have spoken about different ways in which we have monetized this podcast.
  • [00:54] You could charge people to appear on your show, even with a small audience. 
  • [01:33] Fundo helps you to monetize your social media and other audiences.  
  • [02:43] Create a paid newsletter by using an email service provider like Substack. 
  • [03:30] You can also consider offering a paid podcast membership with exclusive content. 
  • [03:58] Celebrities get paid for endorsements and you too can get evangelism roles. 
  • [05:19] If you teach people on a certain topic and you have an audience, make online courses.
  • [05:49] Digital products such as courses are easily scalable and have few overheads. 
  • [06:01] Make more money from your content by creating a course on an existing platform. 
  • [07:16] Consider creating a paid live or virtual community at whichever price point you want. 
  • [08:13] Build the audience first and worry about the product later. 
  • [08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Fundo

Andreessen Horowitz

Substack

Guy Kawasaki 

Canva

Thinkific

Teachable

Kajabi 

MemberPress

Coursera

Udemy

LinkedIn Learning

AppSumo 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

 

Jul 28, 2020
The World Has Shifted to Remote. Here's How to Make Your Marketing Work | Ep. #1456
09:18

In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World.
  • [00:40] The effects of the coronavirus and the move to remote work.
  • [01:32] The period of adjustment and the realizations that followed.
  • [02:06] Maintaining efficiency through live, daily practices with a team.
  • [02:59] Weekly versus daily huddles; when to apply each strategy.
  • [03:33] Breaking down regular tasks according to urgency and priority.
  • [04:15] Using randomized grouping of employees as a means to keep growing.
  • [05:24] Small, daily actions are what will make your business successful! 
  • [05:41] The 'traffic light' system to keep a team accordingly motivated.
  • [07:13] The different systems that you can use for your company to grow and flourish.
  • [08:00] Easy for tools for employee engagement you can find online
  • [08:14] That’s it for today!
  • [08:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

ClickFlow

The Great CEO Within

Scaling Up

Traction

Culture Amp

15Five

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

 

Jul 27, 2020
7 Marketing Tools That Will Save You Tons of Time | Ep. #1455
08:50

In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got you covered! Tune in to hear how you can spend your time on more important things by giving these tools a try!  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Marketing Tools That Will Save You Tons of Time. 
  • [00:38] Repurpose House helps you chop your content into micro-content and various formats. 
  • [01:48] Program things without being a programmer using IFTTT’s amazing tool! 
  • [02:15] You can also use Zapier to connect your apps and automate workflows.
  • [02:47] Consult Konstant Kreative for fast, creative graphic design solutions. 
  • [03:31] The benefits of using Google Data Studio as your marketing intelligence tool of choice.
  • [04:50] Try Shuffle and Headliner to help you extract key content from your podcasts. 
  • [05:32] The free content decay tool by Clickflow allows you to update content appropriately. 
  • [06:51] Ubersuggest offers a free tool for doing keyword research. 
  • [07:52] That’s it for today!
  • [07:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Repurpose House

IFTTT

Zapier

Konstant Kreative

Design Pickle

Google Data Studio

Headliner 

Shuffle

Clickflow

Ubersuggest 

Ahrefs

SEMrush

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 26, 2020
Should You Join a Marketing Community If You’re Stuck? | Ep. #1454
04:46

In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to give you the boost you need. Tune in to hear how these groups allow you to learn through others’ mistakes and get key insights from those who are one step ahead. 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Join a Marketing Community If You Are Stuck?
  • [00:33] You can be stuck with a problem or perhaps you have stopped growing.
  • [00:59] Is your growth rate or trajectory not going the way you want?
  • [01:13] Joining a marketing group or mastermind means meeting people who can help you.
  • [01:21] The value of joining a community and learning through the mistakes of others.
  • [02:03] The benefits of joining our Growth Accelerator mastermind.  
  • [02:30] Recognizing that, regardless of how good you are, you need to keep refining your skills.
  • [02:59] Look at Facebook groups like ClickFunnels and DigitalMarketer.
  • [03:21] Why it is important to group people who are on a similar level together. 
  • [03:54] That’s it for today!
  • [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

ClickFunnels on Facebook

DigitalMarketer on Facebook

Traffic Think Tank

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

 

Jul 25, 2020
The 7 Best Hacks for Your Facebook Ads | Ep. #1453
05:25

In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction.  

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The 7 Best Hacks for Your Facebook Ads.  
  • [00:31] Look at Facebook Ad Library and what ads people are running on other channels. 
  • [00:59] Get fresh ideas from others to keep your creativity in top form. 
  • [01:11] The benefits of rotating your creatives multiple times a day. 
  • [01:38] Tap into the promising opportunity of Facebook Messenger Ads.  
  • [02:14] Show a video to customers who do not convert from the checkout page.
  • [02:36] Retarget people by providing them with even more content. 
  • [03:41] Use celebrities to record a promo for your product and convert much better!  
  • [04:02] Set up auto-responses when you use platforms like ManyChat or MobileMonkey. 
  • [04:31] That’s it for today!
  • [04:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Adbeat

Messenger

Facebook 

ManyChat

Leveling Up Podcast

MobileMonkey

Cameo

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

 

Jul 24, 2020
10 Powerful Marketing Skills You Can’t Learn in College | Ep. #1452
07:58

In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to hear how you can fill in the gaps to perfect your marketing skills! 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 10 Powerful Marketing Skills You Can’t Learn in College.
  • [00:33] You won’t learn how to do personal branding in college. 
  • [00:53] If you are still in college, start building your personal brand now already.
  • [01:07] Learn to ride the wave of popular trends and focus on the future, not the past. 
  • [01:25] You must learn to become a good speaker through repeated practice. 
  • [02:08] Creativity and critical thinking are necessary if you have limited time and resources. 
  • [02:51] College fails to teach you how to build relationships and network effectively.
  • [03:33] Know how to win and that, in reality, the winner takes all. 
  • [04:13] Resilience is critical if you are going to make it in the competitive world of marketing. 
  • [05:17] Learn how to conduct experiments and tests to get answers in the real world. 
  • [05:50] Understand that results don’t happen immediately—you need to develop patience. 
  • [06:42] Storytelling is an age-old marketing technique that still works well. 
  • [07:09] That’s it for today!
  • [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

The Talent Code

Google

YouTube

Bing

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

 

Jul 23, 2020
7 Future-Proof SEO Techniques That’ll Scale Your Organic Traffic | Ep. #1451
07:21

In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to hear how you can track down effective long-tail keywords that will instantly boost your traffic. 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Future-Proof SEO Techniques That Will Scale Your Organic Traffic.
  • [00:33] Pillar and power pages contribute to good user experiences.
  • [00:52] Ensure that you are interslinking your related written content.
  • [01:21] Create pages that are super user-friendly and all about their experience. 
  • [02:15] Build slinks at scale by creating or buying a product or tool and give it away for free. 
  • [02:51] Consider hiring a full-time developer once your business is up and running.  
  • [03:04] Update your old content and pages that lose traffic to keep Google ranking it.
  • [03:39] Be careful of updating content pieces that are no longer relevant. 
  • [04:03] Think about finding and adding long-tail keywords to generate more traffic. 
  • [04:50] Host as many of your website pages as possible on your CDN. 
  • [05:45] Optimize your titles and meta descriptions by using Google Search Console. 
  • [06:30] That’s it for today!
  • [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Backslinko 

Jimmy Daly

Outgrow

IndieMaker (formerly 1Kprojects)

CodeCanyon 

Clickflow 

Cloudflare

Google Search Console

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

 

Jul 22, 2020
Is Affiliate Marketing Dead? | Ep. #1450
04:48

In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but there are many benefits to this form of marketing, especially when you are starting your business. Tune in to hear how Amazon is proving that affiliate marketing remains a top strategy. 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Is Affiliate Marketing Dead? 
  • [00:32] An example illustrating what affiliate marketing is. 
  • [00:54] The beauty of affiliate marketing: it’s a win-win for both parties.
  • [01:07] The reason why affiliate marketing has a bad rap. 
  • [01:25] Amazon is proof that affiliate marketing isn’t going away anytime soon. 
  • [02:01] There are countless players who can push your products and services and drive sales. 
  • [02:31] If you incentivize people the right way, they will bring in loads of business for you. 
  • [03:12] Affiliate marketing is particularly useful when you are first starting. 
  • [03:33] Search for marketing affiliate products that your audience will be interested in. 
  • [03:54] That’s it for today!
  • [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Ubersuggest

Amazon

GetResponse

Russell Brunson

ClickBank

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

 

Jul 21, 2020
How to Build Killer Reporting to Uncover New Growth Ideas | Ep. #1449
05:09

In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Analytics or Data Studio but are unsure of how to interpret the data and end up doing nothing about it. Tune in to hear how you can get actionable reporting insights that you can apply to your business right away. 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build Killer Reporting to Uncover New Growth Ideas.
  • [00:36] Killer reporting gives you actionable insights so you know what to focus on. 
  • [00:43] People often look at Google Analytics and Data Studio but do nothing with the data. 
  • [01:04] If you don’t use the data, you are wasting your time looking at reports.
  • [01:18] There are several analytics gurus who have great templates to share.
  • [01:50] Customize those templates to meet your needs.
  • [02:03] Check out Neil’s YouTube course that teaches you to use Google Analytics. 
  • [02:33] The importance of setting up the right foundation for reporting.  
  • [03:20] If you have money, hire an analytics consultant to assist you with reporting. 
  • [03:39] Set up alerts that let you know how your traffic and conversion rates are performing. 
  • [04:09] That’s it for today!
  • [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Google Analytics

Data Studio 

Annielytics 

Supermetrics

Upwork 

Marketerhire

Analytics Ninja 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 20, 2020
Here's How You Can Build a Widely-Known Brand in Your Niche (Without Spending a Fortune) | Ep. #1448
05:52

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game!

 

TIME-STAMPED SHOW NOTES:

 

[00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune).

[00:33] Brian Dean from Backslinko went for the SEO niche despite it being highly competitive. 

[00:41] He built his brand from consistently writing good long-form, data-driven content. 

[01:10] Larry Kim built a great brand for pay-per-click advertising.  

[01:31] You can be known for whatever you are trying to do if you are consistent. 

[01:47] The importance of leveraging the rule of seven.

[01:58] Chatbots and other ways you can repeatedly expose people to your brand. 

[02:26] Dave Perell built a successful brand on Twitter where he educates people about writing. 

[02:51] Start with one channel first—don’t try to do everything at once. 

[03:26] A brand is one of the most defensible things you can have. 

[03:45] Experiment with different channels to see which ones you like. 

[05:00] That’s it for today!

[05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Backslinko

Brian Dean 

Larry Kim

MobileMonkey

ManyChat

David Perell on Twitter

Naval on Twitter

Jason Lemkin on Twitter

Quora 

Logan Paul on YouTube

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 19, 2020
How to Build a Community The Right Way | Ep. #1447
05:36

In episode #1447, we share how to build a community the right way! A strong and connected community can do wonders for your business but if you want it to work, you have to think beyond your own needs. It is about creating value for everyone and a supportive environment that can benefit many people. Tune in to hear how you can leverage this channel in the best possible way!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build A Community the Right Way.
  • [00:36] The importance of community and what it can do for your business.
  • [01:24] Examples of great communities and our own version of this!
  • [02:14] The multitude of communities that are out there for you to explore.
  • [03:35] Using Community.com to interact with an audience and create awareness.
  • [04:29] The intimacy of communities and what they can do for your business!
  • [04:34] That’s it for today!
  • [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Nike

Traffic Think Tank

Slack

Roland Frasier

Jayson Gaignard

Community

Gary V

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 18, 2020
How HEY Will Change Email Marketing | Ep. #1446
05:14

In episode #1446, we talk about how HEY will change email marketing! This new service from the team that designed Basecamp, is poised to bring a breath of fresh air into the email world. They might even make things a bit harder for marketers like us! Tune in to hear exactly what HEY is and how it might suit you.

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How HEY Will Change Email Marketing.
  • [00:35] What is HEY, who created it and what does it offer?
  • [01:21] The Basecamp brand and what they are bringing to the email market.
  • [02:38] More control for the user and ultimately a better experience.
  • [03:49] Premium accounts of HEY and what these cost.
  • [04:06] That’s it for today!
  • [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

HEY

Basecamp

Outlook

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 17, 2020
How to Leverage Long-Tail Keywords to Supercharge Your Traffic | Ep. #1445
05:46

In episode #1445, we talk about how to leverage long-tail keywords to supercharge your traffic! Keyword research plays a crucial role in SEO and driving traffic, but many of us forget to utilize the long-tail variations of the keywords people search for. Tune in to hear about how you can work this method into your SEO strategy and boost your visitor numbers!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Leverage Long-Tail Keywords to Supercharge Your Traffic.
  • [00:33] Understanding exactly what long-tail keywords are and some examples.
  • [01:39] Improving visitor experience; combining updates and long-tail keywords in your content.
  • [03:01] Refreshing decaying content and shoving keywords in at the same time.
  • [04:02] Using Content Editor on ClickFlow to make the job of content creation much easier.
  • [04:41] That’s it for today!
  • [04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Ubersuggest

Content Decay

ClickFlow

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 16, 2020
Our Top 5 Favorite SEO Hacks for 2020 | Ep. #1444
04:25

In episode #1444, we share our top five SEO hacks for 2020! From updating content and improving customer experience to niching down and expanding your scope, these are the tactics that can help you boost your rankings. Tune into hear all five!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Our Top 5 SEO Hacks for 2020.
  • [00:32] Updating content regularly to make sure it performs the best it can.
  • [01:06] Obsessing over customer experience; site speed, pop-ups and more.
  • [01:49] The riches are in the niches; Google's ranking favors specific content.
  • [02:22] Zig when others zag and focus on the long term.
  • [03:05] Thinking about search engines besides Google!
  • [03:35] That is it for today!
  • [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Content Decay

Backslinko

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 15, 2020
Here's the Secret to Coming Up with Endless Content Ideas | Ep. #1443
03:45

In episode #1443, we share the secret to coming up with endless content ideas! All content creators need ideas, so how do you make sure that you have more than you need? From scouring social media and blogs to personalizing popular content, we give you a bunch of ways that help us create content at lightning speed with very little research! Tune in and open up this infinite possibility!

 

TIME-STAMPED SHOW NOTES:

 

  • [00:25] Today’s topic: The Secret to Coming Up with Endless Content Ideas.
  • [00:34] Looking at this podcast as an example of endless content creation.
  • [00:46] Finding popular topics to talk about on social platforms.
  • [01:06] Using BuzzSumo and Feedly to bookmark noteworthy ideas.
  • [01:56] Do not regurgitate! Keeping in mind your own spin on things.
  • [02:29] What makes this podcast different and personal.
  • [03:05] That’s it!
  • [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

BuzzSumo

Feedly

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 14, 2020
Can You Really Change Your Life with 1 Piece of Content? | Ep. #1442
05:07

In episode #1442, we talk about if you can really change your life with one piece of content! The answer, as you might have guessed, is yes. We talk about the benefits of writing often, publishing loads content and staying open-minded to the small things that can change everything. Tune in to get some great tips on facilitating success!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Can You Really Change Your Life with One Piece of Content?
  • [00:35] The example of the skyscraper technique and what this exemplifies.
  • [01:05] What is the one piece of content that can do this for you?
  • [01:38] Using writing to think deeply and articulate your thoughts.
  • [02:44] The one piece that can lead to many more steps in your journey.
  • [03:36] The two articles that had huge and unexpected results for Neil!
  • [04:12] Staying consistent and getting in the reps. 
  • [04:20] That is it for today!
  • [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Backslinko

The Talent Code

Demand Gen

Nextivia

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 13, 2020
Is It a Good Time to Start a Marketing Agency? | Ep. #1441
07:43

In episode #1441, we talk about whether it is a good time to start a marketing agency. With all the craziness happening in the world right now, you might be wondering where this leaves you and your business plans. Tune in to hear about how to take advantage of these times and why blaming others for the current difficulties won't work!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Is It A Good Time to Start a Marketing Agency?
  • [00:32] The current economic and political climate; the pandemic and protests.
  • [00:42] An expected return to normal and what this means for starting a business .
  • [01:19] The types of businesses that are still succeeding in this context.
  • [02:10] Results that agencies are currently experiencing with small tweaks.
  • [03:35] Drops in revenue due to COVID-19 and ways to keep growing in spite of it.
  • [04:44] Using Startup Runway to map out possible scenarios.
  • [05:35] Where are people hanging out and how can you make the most of these spaces. 
  • [06:20] Picking a niche, finding funded companies and breaking down how they can improve.
  • [06:57] That’s it for today!
  • [07:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Startup Runway

CrunchBase

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 12, 2020
How Neil Unlocked a Flood of Sales with One Weird Retargeting Ad | Ep. #1440
04:03

In episode #1440, we share how Neil unlocked a flood of sales with one fun retargeting ad! Actually, scratch that, we are giving you two! Tune in to hear about fun Facebook campaigns and using your own face and expressions to get more traffic!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Unlocked a Flood of Sales with One Fun Retargeting Ad.
  • [00:39] Neil has no idea which of his many retargeting ads to talk about!
  • [00:55] The sad faced retargeting ad that Neil ran a few days ago.
  • [01:38] The Facebook ad that Neil ran to get more likes on his page.
  • [02:04] Relevant offers to match with retargeting ads.
  • [02:30] OLAY's clever campaign for skin products utilizing educational info.
  • [03:12] That is it for today!
  • [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

OLAY

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 11, 2020
4 Underrated SEO Plays That'll Double Your Organic Traffic | Ep. #1439
03:51

In episode #1439, we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals. 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 4 Underrated SEO Plays That Will Double Your Organic Traffic. 
  • [00:39] Upgrade your content regularly. 
  • [01:01] Consider your top performers and explore new keywords to update them. 
  • [01:30] Boost your traffic by removing dates from your URLs.  
  • [01:45] Write long-form pieces of content and consolidate different pieces together. 
  • [02:04] Consider what Animalz does with their power and pillar pages.  
  • [02:24] Turn your content into videos and put them on YouTube.  
  • [03:01] That’s it for today!
  • [03:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Ubersuggest

ClickFlow

Brian Dean 

Animalz

vidIQ

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 10, 2020
7 Creative Ways to Invest in Marketing | Ep. #1438
06:26

In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Creative Ways to Invest In Marketing.
  • [00:31] Consider offering free tools such as Ubersuggest to generate traffic. 
  • [01:01] Visit sites like CodeCanyon and pay a small price for a free tool. 
  • [01:23] Examples of what you can do from a broader business perspective.
  • [02:32] Add at least one upsell and down-sell on your checkout or thank you page. 
  • [03:14] Give your customers the option of being notified when a product is back in stock. 
  • [03:39] The benefits of doing mouse tracking on your website to improve the user experience. 
  • [04:23] Why you might consider using community.com to engage with your community. 
  • [05:06] Check out Cameo where you can get celebrities to record a video about your product. 
  • [05:34] That’s it for today!
  • [05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Ubersuggest 

Content Decay

A/B Testing Calculator

CodeCanyon

Roland Frasier

Community

Cameo

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 09, 2020
How to do a Daily Marketing Standup | Ep. #1437
06:19

In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings. 

 

TIME-STAMPED SHOW NOTES:

 

  • [00:25] Today’s topic: How to Do A Daily Marketing Stand-Up. 
  • [00:35] What we mean with the term “stand-up” in the context of marketing.
  • [00:59] The communication value that is gained from doing frequent stand-ups.
  • [01:42] Learn about Eric’s Agency Accelerator coaching program.  
  • [02:10] Why Eric has a daily stand-up for his team working on the ads for this program.
  • [02:59] Stand-ups are necessary if you’re doing ads and are trying to scale. 
  • [03:20] Examples of the issues/items to address in daily stand-ups.
  • [04:02] The most important metric to keep an eye on is the click-through rate.
  • [04:22] Find a solution for metrics that have underperformed for three days in a row.
  • [04:38] The importance of having alignment and sharing data across the organization. 
  • [05:26] That’s it for today!
  • [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Traction

Supermetrics

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Jul 08, 2020
Why Learning to Say "No" Will Accelerate Your Success | Ep. #1436
05:49

In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities aside, you make real space to progress and grow and we can see this from many of the world's great leaders. Tune in to find out about getting away from shiny object syndrome and drilling down on one thing at a time!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Learning to Say No Will Accelerate Your Success.
  • [00:35] The damaging effects of saying yes to too many things.
  • [01:29] What happens when you say no? Doubling down on what really matters.
  • [02:10] The secret to Bill Gates' and Warren Buffett's success: focus.
  • [03:12] Shiny object syndrome and missing the best opportunities through overwhelm.
  • [03:48] Depth instead of breadth and embracing categorization when it comes along.
  • [04:32] A homework assignment for the next week!
  • [04:58] That is it for today!
  • [05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Steve Jobs

ShoeDazzle

LegalZoom

Kim Kardashian

Jessica Alba

Honest

Warren Buffett 

Bill Gates

Zillow

Glassdoor

Expedia

Richard Barton

T-Shaped Marketing

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 07, 2020
How to Write a "Power Offer" to Generate New Leads Overnight | Ep. #1435
05:44

In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can apply to your business and the successes you can experience by implementing one, make sure to not miss this episode. Tune in to get the lowdown on this important tool!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Write a Power Offer to Generate New Leads Overnight.
  • [00:34] What is a power offer and how does it work?
  • [01:36] Our real life example of a power offer on Single Grain.
  • [01:59] The success we have experienced with this strategy.
  • [02:27] The keys to success with power offers; staying on top of numbers and more.
  • [03:45] Audience resonation and refining the process and script for sales.
  • [04:55] That’s it for today!
  • [04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Joel Erway Course

Clients on Demand

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 06, 2020
7 Brilliant Founders and CEOs We're Studying in 2020 | Ep. #1434
07:18

In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick Collison, we cover a bunch of people that show us the way and the lead the world of business into the future. Stay tuned for a bonus at the end too!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 6 Brilliant Founders and CEOs That We Are Studying in 2020.
  • [00:43] The deep learning and thinking of Stripe's Patrick Collison.
  • [01:24] Inspiration from Ray Dalio and his inspiring book, Principles.
  • [01:58] The consistency of Bill Gates and Microsoft and his newest ventures in the pandemic.
  • [02:57] The example of Nike and how Phil Knight built an unmistakable brand.
  • [03:51] Naval Ravikant's simple and short-form wisdom.
  • [04:43] Roelof Botha from Sequoia and forward vision to future trends.
  • [05:33] Chamath Palihapitiya's ruthless and thoughtful approach to being contrarian.
  • [06:35] That’s it!
  • [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Patrick Collison

Stripe

Ray Dalio

Principles

Bridgewater

Bill Gates

Inside Bill's Brain

Phil Knight 

Nike

Naval Ravikant 

Roelof Botha

Sequoia

Chamath Palihapitiya

Social Capital

Jeff Bezos

Warren Buffett

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Jul 05, 2020
Should You Build an Audience Before Launching Your Product? | Ep. #1433
05:04

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product.
  • [00:30] If you have a product, market it, otherwise, build the audience first!
  • [01:09] Building your audience by documenting your process as a newbie.
  • [01:32] How long a content marketing journey could take before results come.
  • [01:58] Examples of different thought leaders and how they built their audience.
  • [02:10] Understanding the passion economy, helping influencers monetize.
  • [02:44] Whoever controls the audience, controls a ton of power.
  • [03:22] Looking at platforms Spotify bought because they understand the power of audience. 
  • [03:54] How much cash Kylie Jenner made selling 51% her company.
  • [04:23] That’s it for today!
  • [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Naval

Dave Perell

Substack

Supercast

Andreessen Horowitz

Joe Rogan

Spotify

Gimlet

The Ringer

Kylie Jenner

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Jul 04, 2020
7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432
05:49

In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget.
  • [00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO.
  • [01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic.
  • [01:38] Making the most of your content by streaming it to multiple sources.
  • [02:18] Getting way more traffic from YouTube using vidIQ!
  • [02:36] How much more effective you become as a writer using Grammarly.
  • [03:18] Connecting all marketing sources in one place using Google Data Studio.
  • [03:53] Using fast-growing Zapier to build marketing workflows. 
  • [04:53] That’s it for today!
  • [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

Ubersuggest

Content Decay
Restream

vidIQ

Grammarly

Google Data Studio
Zapier

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 03, 2020
How Much Equity Should You Give To Your Partners? | Ep. #1431
06:05

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a  business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Much Equity You Should Give to Your Partners.
  • [00:55] Basing equity on a combination of capital and effort based value each partner provides.
  • [02:03] Using a more mathematical approach using Slicing Pie.
  • [02:30] Gauging if a potential partner is being reasonable in their demands.
  • [03:24] How Eric split equity in ClickFlow with his business partner.
  • [04:00] Why the partnerships and business model at SingleGrain didn’t go so well.
  • [04:54] The idea that equity only becomes a problem when you start making money.
  • [05:16] That’s it for today!
  • [05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Slicing Pie

ClickFlow

Single Grain

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Jul 02, 2020
The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430
08:25

In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily schedules! 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Remote Work Trends that Will Impact Your Business.
  • [00:35] The current landscape, the pandemic and what this means for the future.
  • [01:01] Big players who are insisting employees stay home.
  • [01:39] A hybrid model for workspaces and benefits of this arrangement.
  • [02:10] Using different channels of communication and replacing meetings.
  • [02:42] Not everyone works well remotely, it might take some education.
  • [03:06] Avoiding video call fatigue through scheduling and phone calls.
  • [03:48] Professional hours and adapting to a new daily routine. 
  • [04:41] Holiday times and helping your employees remain sane!
  • [05:27] The rise of team building, corporate retreats and in-person events.
  • [06:30] Placing a premium on soft skills and touching in with people as humans.
  • [07:33] That’s it for today!
  • [07:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Zoom

Slack 

Teams

Calm

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jul 01, 2020
Google's Upcoming Algorithm Update | Ep. #1429
06:18

In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all.

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Google's Upcoming Algorithm Update.
  • [00:45] The impetus behind the looming updates from Google.
  • [01:35] User experience and metrics and how Google aims to fine tune these even more.
  • [03:37] The next few years with Google; more focus in this direction.
  • [04:29] Weaknesses in Google's algorithms over the last ten years.
  • [05:03] Addressing the issues on your site; fixing things from all perspectives.
  • [05:25] That is it for today!
  • [05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Disney

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 30, 2020
What You Can Learn From Black Hat SEOs | Ep. #1428
05:53

In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from Black Hat SEOs.
  • [00:44] What it means to be a black hat SEO; breaking the rules for rankings.
  • [01:24] Learning all the tactics and pushing things as far as possible.
  • [01:53] Switching from spamming to adding value in the long term.
  • [02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle.
  • [03:06] The value of diversifying as a safety net — do not trust one channel!
  • [03:46] Keeping the secret sauce to yourself instead of bragging to the world about it.
  • [04:32] The centrality of user experience and why to focus on that.
  • [05:11] That’s it for today!
  • [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

BlackHatWorld

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 29, 2020
What You Can Learn From Growth Hackers | Ep. #1427
06:01

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from Growth Hackers.
  • [00:30] What is growth hacking? Anyone in a company trying to drive more revenue.
  • [01:00] Using your unique skill in your company to generate more revenue.
  • [01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking.
  • [01:33] How growth hacking got perverted and has since been rebranded as growth marketing.
  • [02:25] Doing true growth hacking by implementing data-driven marketing.
  • [02:51] How much leverage inside a company there is outside of pure marketing.
  • [03:03] The use of good design and UI for growth hacking; Amazon’s shipping model.
  • [03:30] Aligning your different channels into growth hacking using growth teams.
  • [04:26] Finding more ways to grow by looking outside of the norm!
  • [04:53] Aligning teams using a north star for your company.
  • [05:09] That’s it for today!
  • [05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Sean Ellis

Dropbox

Amazon

Facebook

Treehouse

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 28, 2020
What You Can Learn From Internet Marketers | Ep. #1426
07:14

In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you shouldn’t get stuck in the tricks you know! Tune in and learn about keeping an eye out for what’s working and adapting it for your own use!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from ‘Internet Marketers.’
  • [00:38] Eric’s definition of internet marketers involving a willingness to experiment and more!
  • [01:24] Neil’s definition of internet marketers: anyone who tries to market a business online.
  • [01:57] How internet marketers come up with innovative ways to sell online.
  • [02:46] Paying attention to innovative strategies that internet marketers use repetitively.
  • [03:06] Remembering not to get stuck in your ways; observing new techniques.
  • [03:39] Webinars, book funnels, upsells, downsells, checkout bumps - they all work!
  • [03:54] Using techniques that work to make more money to spend on marketing! 
  • [04:07] The biggest impact driver is being creative; observing Russel Brunson.
  • [04:54] Remembering to keep your eyes open and adopting/adapting tricks.
  • [05:30] Ryan Deiss’ advice to learn from unethical strategies and make them ethical.
  • [06:13] That’s it for today!
  • [06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Russel Brunson

Ryan Deiss

Digital Marketer

Brian Dean

ConversonXL

Peep Laja

Roland Frasier

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 27, 2020
The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425
05:01

In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From creating amazing content by interviewing thought leaders to ways of promoting your newsletter, you’ll hear some amazing tips today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Email Marketing Strategy When You Are a Nobody.
  • [00:30] Building a list using ads and a squeeze page.
  • [00:55] Create content and use opt-in lists throughout your whole site.
  • [01:13] Promoting content using podcasts whose guests share the episode.
  • [01:20] Promoting and putting your stuff out there using newsletters, and Substack.
  • [02:00] Discovering smart people and building an audience on Twitter.
  • [02:28] If your content is that good, you can build and charge an audience! 
  • [02:43] How many well-known people will say yes to being interviewed by nobodies.
  • [03:23] Using pop-ups asking for email addresses to keep reading content.
  • [04:11] That’s it for today!
  • [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Leveling Up

Andreessen Horowitz

Substack

Sam Parr

The Hustle

Trends

Agora Financial

David Perell

ConvertKit

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Jun 26, 2020
The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424
05:55

In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services. 
  • [00:35] Don’t think that having your offer on your website is enough—get on the phone. 
  • [01:05] A higher price means more flexibility and more margin for mistakes.
  • [01:25] Retarget people who have hit your page or have shown interest. 
  • [02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars.  
  • [02:17] The benefits of hosting a webinar and the best platforms to use. 
  • [02:30] Think about building an ascension funnel and learn how from Dotcom Secrets
  • [03:05] Ensure that your price points are above $1000.
  • [03:35] Continue marketing to people once you get their email address. 
  • [04:22] Use count-down timers to encourage people to buy before a certain time. 
  • [04:36] Adding a survey to determine which funnel you should send prospects to. 
  • [05:04] That’s it for today!
  • [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Sam Ovens

Russell Brunson

EverWebinar

Webinar Jam

Dotcom Secrets

Dean Jackson

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Jun 25, 2020
E-commerce Is Changing. Here’s How to Prepare. | Ep. #1423
06:31

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare. 
  • [00:51] If you’re just starting, opt for Shopify—they’re doing great right now. 
  • [01:03] At the moment, every day is Black Friday with Shopify!
  • [01:14] What’s doing well right now are one-product e-commerce stores. 
  • [01:47] Google covid19.within.co to see how e-commerce is performing right now.
  • [02:21] Ensure that you have your inventory and a strong supply chain.
  • [02:40] Don’t be afraid of spending money on conversion rate optimization.
  • [03:14] Google Ads and Facebook Ads will go up and become more expensive over time.  
  • [03:29] Optimize your funnel by offering something else on your thank-you page. 
  • [04:09] Avoid running out of inventory and what to do if that happens. 
  • [04:26] Think about also offering subscriptions in your e-commerce business.
  • [05:43] Look at railroad traffic: how often goods are being transported across the US. 
  • [05:53] That’s it for today!
  • [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Shopify

Amazon 

covid19.within.co

BURST

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 24, 2020
Simple Tweaks That Can Generate Massive ROI in Your Ads | Ep. #1422
05:56

In episode #1422, we discuss a few simple tweaks you can make to generate massive ROI in your ads. The best advertisers know to change up their ads frequently by writing new copy and/or adding striking images. Tune in to hear how Google Sheets combined with Supermetrics can help you get all the ad data and conversion information you need to keep your ads performing well. 

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Simple Tweaks to Generate Massive ROI in Your Ads. 
  • [00:36] When we say ads, we mean ads in general whether it be CPC, YouTube, Facebook, etc. 
  • [00:51] The best advertisers know to constantly change up their ads. 
  • [01:22] For one of our offerings we write new copy every week.
  • [01:49] Ask influencers and big brands to record short clips about your product. 
  • [02:18] You can use Google Sheets and Supermetrics to get all the ad data. 
  • [02:53] What we do when an ad performs poorly three days in a row. 
  • [03:04] Look at your platforms and see if you can put your landing page on social platforms.  
  • [04:01] If people buy from your ads, think about adding a one-time order or offer. 
  • [04:38] Find and re-market to those who hit your checkout page but didn’t buy. 
  • [05:10] That’s it for today!
  • [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Russell Brunson

Cameo

Supermetrics

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 23, 2020
If We Had to Start Over in SEO, Here’s What We Would Do First | Ep. #1421
05:15

In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resources but all our knowledge, and stress things like learning from the playbook of your competitors, going after easy keywords in a large total addressable market, and diversifying once you build some traction. Listen along so you can apply what we learned the hard way!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If We Had to Start Over, Here’s What We Would Do First.
  • [00:30] Setting the criteria: starting SEO with no resources and just our knowledge.
  • [00:50] Learning from the playbook of successful competitors.
  • [01:45] Brian Dean’s strategy: long-form content with lots of data.
  • [02:24] Partner with people, take their data, analyze, and add your unique spin.
  • [02:32] Publishing one thing a month; taking it one step at a time.
  • [02:51] The riches are not in the niches: create a site after a big TAM.
  • [03:16] It’s easier to get a small fraction of a big pie than the other way round.
  • [03:31] Focus on the easy keywords in the big markets and build traction from there.
  • [03:42] Diversifying once traction is built; newsletters are a good idea at this point.
  • [04:20] Don’t bet everything on SEO!
  • [04:33] That’s it for today!
  • [04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Brian Dean

Backslinko

Sam Parr

The Hustle

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 22, 2020
What’s Changed in Marketing Since The Lockdown | Ep. #1420
04:17

In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown.
  • [00:53] How previous marketing campaigns shut down or shifted their messaging.
  • [01:18] Fewer businesses bidding for ads has brought the cost of paid ads down.
  • [01:55] Shifts in how/how many podcasts are created due to higher time availability.
  • [02:32] Standards about how polished marketing has to be are getting lower.
  • [03:04] Sweeping up all the talent that has been laid off if you can afford it!
  • [03:35] That’s it for today!
  • [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:


Gary Vaynerchuk

Layoffs Tracker

Parachute

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Jun 21, 2020
How to Spot Marketing Opportunities When Growth is Flat | Ep. #1419
05:38

In episode #1419, we show you how to spot marketing opportunities when growth is flat!

Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat.
  • [00:30] Why looking for new channels is a big mistake when growth is flat.
  • [00:57] Opening doors on existing channels through conversion rate optimization.
  • [01:35] Letting go of your original business model and adjusting to meet new conditions.
  • [02:49] When to know when to pivot: when things are declining, not flat.
  • [03:20] Constantly innovating by ‘killing your business’.
  • [04:00] Sometimes you don’t need a drastic change; focus on surviving right now.
  • [04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions. 
  • [04:55] That’s it for today!
  • [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Peep Laja

ConversionXL

VWO

Spiralyze

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Jun 20, 2020
Why You Should Be Segmenting Your Website Visitors | Ep. #1418
06:27

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors.
  • [00:30] What is segmentation and how does it help deal with different kinds of website visitors?
  • [01:09] Using RightMessage to segment visitors according to their income.
  • [02:53] If you segment people, you serve them better, meaning more revenue for you!
  • [03:05] Picking the most relevant people to segment because it’s hard to segment everyone.
  • [03:14] Remembering not to present people with too many offers.
  • [03:39] Segmenting based on form fields, browser detection, language, and location.
  • [04:25] Great software to use for segmenting: bucket.io, RightMessage, and Clearbit.
  • [05:06] People feel better when a website directly caters to them, thus they convert better!
  • [05:44] That’s it for today!
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Pat Flynn

smartpassiveincome.com
RightMessage

Neil Patel Digital

Ryan Levesque

bucket.io

The ASK Method

Clearbit

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Jun 19, 2020
How Your Mental Health Affects Your Marketing (And How To Keep It Healthy) | Ep. #1417
07:33

In episode #1417, we speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy.
  • [00:30] Mental health doesn’t just affect marketing, but your overall effectiveness!
  • [00:45] To be able to recognize a good opportunity, one has to be in the right mind frame!
  • [01:25] Actions and habits that affect your life all start with your mental health.
  • [01:55] The stress of the pandemic and how it encourages getting depressed or overworking.
  • [02:56] Setting boundaries about how many calls to do per day.
  • [03:50] Trying to only fill your calendar with things that produce ROI.
  • [04:07] A tip for comparing yourself to others to get perspective and stay level headed.
  • [04:50] Clearing your mind by meditating and taking time off.
  • [05:28] Giving yourself time to be unproductive.
  • [05:56] Setting things in order by journalling in The Five Minute Journal.
  • [06:16] Going outside for a walk and monitoring your HRV using an Oura Ring.
  • [06:55] That’s it for today!
  • [06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Calm

Headspace

Peloton

The Five Minute Journal

Oura Ring

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Jun 18, 2020
How We're Doing Our Virtual Event | Ep. #1416
06:26

In episode #1416, we talk about how we will be doing our virtual event! Joining this episode, you’ll hear all the systems we have implemented to make our upcoming virtual Marketing School Mastermind so much more than a glorified webinar! Tune in and hear about how we have solved the problem of networking and Zoom exhaustion, pulled together a list of the most relevant speakers out there, and a whole lot more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How We’re Doing Our Virtual Event.
  • [00:30] What our event is and why we have decided to make it virtual.
  • [02:00] Networking drawbacks to virtual events and tips for beating them from Ryan Levesque.
  • [03:23] How we have restructured our event to allow for networking online.
  • [04:24] Curbing Zoom exhaustion and ramping excitement using shorter sessions.
  • [05:14] The many great speakers who will be presenting at the event.
  • [05:47] That’s it for today!
  • [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Ryan Levesque

The ASK Method

Zoom

Brian Dean

Nick Shackelford

Peep Laja

ConversionXL

Sam Parr

The Hustle

Chris Winfield

Super Connector Media

Jen Gottlieb

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 17, 2020
Should You Accept Guest Bloggers? | Ep. #1415
04:04

In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on in your journey, but more content isn’t necessarily better anymore. Tune in and hear when and why guest bloggers might still be helpful, and what you can do you maximize their effectiveness through research, setting criteria, and hiring good ones!

 

TIME-STAMPED SHOW NOTES:

 

  • [00:25] Today’s topic: If You Should Accept Guest Bloggers.
  • [00:30] If you can get amazing guest bloggers, why not?
  • [01:06] How to set specific criteria for a guest blogger to follow stringently.
  • [01:50] It is a cheap way to grow your traffic initially but you should taper off eventually.
  • [02:17] Google prefers updated old posts over rehashed new ones now.
  • [02:43] Work you can do before asking a blogger; researching keywords, etc.
  • [03:00] Good guest bloggers can turn into future employees!
  • [03:20] That’s it for today!
  • [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  •  

Links Mentioned in Today’s Episode:

 

Entrepreneur

Huffington Post

Wikipedia

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 16, 2020
7 Ways To Keep Your Marketing Knowledge Fresh | Ep. #1414
05:46

In episode #1414, we give you seven ways you can use to keep your marketing knowledge fresh! There is a whole bunch of thought leadership out there on this topic and today you’ll hear tips for how to use software platforms, slink with people, and filter, save, and connect to content so you can keep up to date with the best of it!

 

TIME-STAMPED SHOW NOTES:

 

[00:25] Today’s topic: 7 Ways to Keep Your Marketing Knowledge Fresh.

[00:30] Following the world’s best thought leaders on Twitter, and saving to Pocket.

[01:11] How to hone in on the best of what YouTube creators have to offer.

[01:45] Staying on top of lesser-known trends by reading paid newsletters.

[02:26] Checking out industry-related events many of which are held online now.

[03:05] Copywriting advice to be found at marketingexamples.com.

[03:43] Learning from your competition on podcasts!

[04:24] Joining groups and learning from those you follow on Facebook. 

[05:03] That’s it for today!

[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Pocket

The Hustle

Axios

The Information

Hot Pod News

Wall Street Journal

The Economist

New York Times

marketingexamples.com

Growth Everywhere

Leveling Up

Chris Von Wilpert

Sumo Group

Joel Erway

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 15, 2020
How Spending Half a Billion Dollars on Marketing Won't Solve Your Problems | Ep. #1413
05:48

In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems.
  • [00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work.
  • [01:43] The value of making your message relatable to the common person.
  • [03:05] Not becoming lazy with marketing as you grow richer.
  • [04:10] Learning from Jeff Bezos and obsessing over your customer, not your competition.
  • [05:00] That’s it for today!
  • [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Donald Trump

Mike Bloomberg

Jeff Bezos

Amazon

SpaceX

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Jun 14, 2020
3 Actionable Lessons Every Marketer Can Learn from Tim Ferriss | Ep. #1412
04:11

In episode #1412, we give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris.
  • [00:32] Experimenting and building a brand by consistently marketing those experiments.
  • [01:26] Don’t make claims! Content that uses data does better than content that doesn’t.
  • [02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get.
  • [03:27] That’s it for today!
  • [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Tim Ferris

The 4-Hour Workweek

The 4-Hour Chef

Warren Buffet

Mark Cuban

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 13, 2020
How Marketers Have Adapted Their Business Model To The New Norm | Ep. #1411
05:50

In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to have to adapt if you want to survive through this time. Listen in and hear about changing business trends, luring customers using no-commitment offers, and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Marketers Have Adapted Their Business Model to the New Norm.
  • [00:34] What the new norm means; social distancing, online shopping, etc.
  • [01:10] Changes in payment options to match new consumer behavior.
  • [02:47] Getting people to try what you’re selling without committing much.
  • [03:50] Learning post COVID business trends from Emerson Spartz.
  • [04:59] How to be more resilient by reading Antifragile.
  • [05:04] That’s it for today!
  • [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Shopify

Peep Laja

CXL

Sam Ovens

Content Decay

Orabrush

Emerson Spartz

Peloton

Antifragile

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 12, 2020
How Often Should You Follow Your 'Gut Feeling'? | Ep. #1410
05:05

In episode #1410, we talk about gut feelings, our initial reactions to information. Sometimes we take action, and other times we don’t, so today, we’re looking at how to trust these instincts. We learn more about Neil’s instincts, how gut feelings can change over time, and the importance of finding data to back these initial responses up. To learn about this and more, tune in today!

TIME-STAMPED SHOW NOTES:

  • [00:26] Today’s topic: How often you should go with your gut feeling.
  • [00:30] What your gut feeling is and how to use it to guide you.
  • [00:38] Results from Eric’s Twitter and Facebook surveys about gut feelings.
  • [00:57] Neil’s experience of going with his gut feeling and how it’s changed over time.
  • [02:02] Gut feelings grow and become more aligned with increased experience.
  • [03:07] When starting out, especially, find data that aligns with your gut feelings.
  • [03:34] How to share your gut feeling at a company with a variety of stakeholders.
  • [04:18] That’s it for today!
  • [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Amazon Memos

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 11, 2020
30 Lessons After 30 Million SEO Visits - Part 4 | Ep. #1409
04:54

In episode #1409, we dive into the fourth and final installment of the 30 lessons we have learned after 30 million SEO visits! Today we look at lessons 24 to 30. You can expect to hear more about why niches are important, making the most of your titles, and optimizing for search engines besides Google. Tune in to learn more about taking your SEO to the next level!

TIME-STAMPED SHOW NOTES:

  • [00:28] Today’s topic: 30 Lessons After 30 Million SEO Visits.
  • [00:35] The riches are in the niches. You can’t be everything to everyone.
  • [01:16] How to generate more ROI from your SEO.
  • [01:43] Find ways to make the most of your titles and meta-descriptions.
  • [02:15] Why your content that’s decaying the fastest is what you should update first.
  • [02:28] How an FAQ schema can help get more people to click to your site.
  • [02:50] Google is not the only search engine, so optimize for other ones too.
  • [03:22] Why you can achieve more with longer-tail keywords. 
  • [04:08] That’s it for today!
  • [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

ClickFlow

Bing

Baidu

Yandex

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Jun 10, 2020
30 Lessons After 30 Million SEO Visits - Part 3 | Ep. #1408
06:04

In episode #1408, we dive into numbers 17 to 23 of the 30 lessons we have learned after 30 million SEO visits! In this third installment, you can expect to learn more on subjects such as branding and how it can set you apart, why you should look to see what your competition is doing, and the importance of your SEO team. Tune in to hear tips to take your SEO game to the next level!

TIME-STAMPED SHOW NOTES:

  • [00:26] Today’s topic: 30 Lessons After 30 Million SEO visits.
  • [00:37] The importance of focusing on branding and how it relates to Google ranking.
  • [01:26] Draw lessons from your competitors and some tools to help with this.
  • [02:05] Why you should not fear duplicate content across platforms.
  • [02:32] What a power page is and why you should have one on your site.
  • [03:37] Benefits of interslinking your content.
  • [04:01] SEO is a team sport. You can’t do it alone.
  • [04:39] How having AMPs can help increase your traffic. 
  • [05:07] That’s it for today!
  • [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Alexa

Backslinko

AMP

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 09, 2020
30 Lessons After 30 Million SEO Visits - Part 2 | Ep. #1407
06:37

In episode #1407, we share the second batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 9 through 16, including points on infographics, blackhat tactics, speed and more! Tune in to hear some more vital things for your SEO success!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
  • [00:37] Infographics are the easiest way to boost your numbers.
  • [01:08] Understand blackhat SEO but execute it in a whitehat way!
  • [01:56] Don't obsess over SEO updates; not all changes will affect you.
  • [02:36] Traffic is not everything — it's more about conversion numbers.
  • [03:15] Specialization and focus can serve you very well in generating traffic.
  • [03:42] The SEO industry is not necessarily the most inspiring space, so look elsewhere!
  • [04:35] Speed is a great lever for boosting traffic. 
  • [05:07] Bounce rates are not the most important metric, think more about customer experience.
  • [05:53] That is it for today!
  • [05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

CodeCanyon

about.com

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Jun 08, 2020
30 Lessons After 30 Million SEO Visits - Part 1 | Ep. #1406
05:43

In episode #1406, we share the first batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 1 through 8, so make sure not to miss out on these foundational points. We talk about translation, slink building, updating content and more. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
  • [00:42] Global expansion through translation and transcription.
  • [01:12] There are no guarantees in SEO, just like in life!
  • [01:38] Links are central to your growth; you need as many as possible.
  • [02:03] Patience is a virtue, so stick in there and reap the rewards that accumulate.
  • [02:40] Updating old content is often better than creating new stuff all the time.
  • [03:06] The current trend in SEO is around product-led growth — don't underestimate it!
  • [03:46] Get aggressive with your tactics, use popups and drive the traffic where you want it. 
  • [04:21] Do not bet everything on SEO; diversify as soon as possible.
  • [04:52] That’s it for today!
  • [04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Upwork

Ahrefs

ClickFlow

Ubersuggest

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Jun 07, 2020
Why Conversion Rate Optimization Has Become a Crucial Marketing Skill | Ep. #1405
05:05

In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as slinking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill.
  • [00:35] What CRO is and how it relates to your acquisition costs.
  • [01:49] Connecting CRO to SEO and driving more results from existent content.
  • [02:27] When should you start worrying about CRO and how much should you spend?
  • [02:53] Taking note of key performance indicators and tracking rates.
  • [03:56] Base everything on data and you will reap the benefits!
  • [04:19] That is it for today!
  • [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

The Great CEO Within

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 06, 2020
7 Lessons After 30 Million Podcast Downloads | Ep. #1404
06:44

In episode #1404, we share seven lessons we have learned after 30 million podcast downloads! That's right Marketing School has had more than 30 million downloads since we started four years ago! We have learned a lot along the way and so we thought we would pick out the seven best lessons to share with all of our listeners! Tune in to hear about equipment, recording schedules and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Lessons After 30 Million Podcast Downloads.
  • [00:45] Four years of the Marketing School Podcast!
  • [01:21] Consistency is king! You win and grow over time.
  • [02:11] Aiming for the biggest reach by repurposing on multiple platforms.
  • [03:00] A mixer goes a long way and sound quality can up your game a lot!
  • [03:27] Monetization is a great option, even early on.
  • [04:12] Utilize all your channels and invite an audience to your show.
  • [04:42] Show all of your episodes on platforms, it leads to more plays and downloads. 
  • [05:17] What makes this show unique? Perspectives and inspiration!
  • [06:02] That is it for today!
  • [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Blue Yeti

Restream

Marketing Showrunners

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Jun 05, 2020
7 Alternative Ways to Promote Your Content in 2020 | Ep. #1403
04:38

In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020.
  • [00:31] Using Zest for simple content promotion.
  • [00:48] Utilizing Pinterest adverts and combining this with affiliate slinks.
  • [01:19] Making Taboola and Outbrain work for you!
  • [01:38] The power of push-notifications for higher visitor numbers.
  • [01:59] Twitter's untapped advertising potential.
  • [02:20] The promotional options available through review sites.
  • [02:38] Collecting phone numbers on your website for more reach. 
  • [03:55] That’s it for today!
  • [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Zest

Subscribers

Taboola

Outbrain

Andrew Wilkinson

G2 

Capterra

Gary V

Toolio

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Jun 04, 2020
7 Unconventional Tactics to Scale Any Consulting Business | Ep. #1402
07:17

In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now.
  • [00:34] Making a no-brainer offer to a company that can help them save.
  • [01:16] Good project management for better efficiency on the work you do.
  • [02:00] The power of persuasive copywriting and doing less with more.
  • [02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses.
  • [03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning.
  • [04:22] Streamlining your reporting process to save time and work.
  • [05:00] Pricing on value and performance.
  • [06:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Crunchbase

SEMrush

Ahrefs

Agency Analytics 

Raven Tools

Google Data Studio

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Jun 03, 2020
How to Get a Good Digital Marketing Intern | Ep. #1401
05:48

In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear about the best avenues to explore to find promising talent and committed new team members.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get a Good Digital Marketing Intern.
  • [00:31] What makes a good marketing intern?
  • [01:04] Offering value to founders and CEOs through surprising things.
  • [01:51] The growth of interns into something important in a company.
  • [02:15] Posting to AngelList, colleges and forums for talent-scouting.
  • [03:39] Hiring processes, smart training techniques and setting interns up for success.
  • [04:47] Keeping a great intern on the team through a full time offer.
  • [05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

USC

Pepperdine

AngelList

Gary V

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Jun 02, 2020
What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400
05:00

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails.
  • [01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high.
  • [02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people.
  • [02:53] Open, click, and deliverability rates for Neil after sending a more successful email.
  • [03:28] How Neil judges when to remove a person from his email list.
  • [03:41] When to stop worrying about re-engaging people before scrubbing your list.
  • [03:44] An easy way to check if a subscriber wants to remain on your list before deleting them.
  • [04:15] That’s it for today!
  • [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

ConvertKit

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Jun 01, 2020
7 Unknown Tools That'll Double Your Revenue | Ep. #1399
04:23

In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue.
  • [00:30] Use Zest as a promotion tool to get more qualified clicks.
  • [00:54] Book personalized video shoutouts from celebrities using Cameo.
  • [01:10] Pay to have someone evaluate your copy using copytesting.com.
  • [01:35] Add more payment options using FastSpring, Recurly, or Bolt.
  • [02:10] Eliminate background noises during podcast recordings using Krisp.
  • [02:44] Increase your revenue using sales platforms that add upsells.
  • [03:08] Simplify your reporting using Supermetrics. 
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Zest

Cameo

copytesting.com

ConversionXL

Bolt

FastSpring

Recurly

PayPal

Krisp

Shopify

ReferralCandy

SamCart

ClickFunnels

Supermetrics

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

May 31, 2020
7 Unique Blog Post Angles That Drive a Flood of Traffic and Links | Ep. #1398
05:27

In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic.
  • [00:35] What a blog post angle is: a type of blog post.
  • [01:00] Utilizing the consistency of how-to style blogs to get returning hits.
  • [01:10] Using Canva to make visualizations of data on research-based blogs.
  • [01:52] Collaborating with data providers to get leads and form partnerships.
  • [02:35] Taking a popular post and turning it into a visual post.
  • [03:12] Getting more view counts by conducting expert interviews.
  • [03:37] Roundup posts: asking many experts the same question. 
  • [04:16] Posting about how you solved a specific problem.
  • [04:42] That’s it for today!
  • [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

eHow

Canva

Ubersuggest

Ahrefs

BuzzSumo

Infogram

First Round Capital

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 30, 2020
7 Simple Ways to Save Money on Your Marketing | Ep. #1397
05:27

In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing.
  • [00:32] Cutting costs in other areas to boost your marketing budget.
  • [01:19] Using Truebill to negotiate your own subscription rates.
  • [01:45] Changing your payment methods to slightly cheaper ones can save a lot!
  • [02:18] Outsourcing marketing, finding contractors and making a saving!
  • [02:49] Finding free tools to replace your paid services.
  • [03:32] Utilizing influencers at the current discount rates.
  • [04:01] Reducing wages for staff and contractors if you are struggling. 
  • [04:43] That’s it for today!
  • [04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

GSVLabs

Stripe

Salesforce

Truebill

ClickFlow

Content Decay

Ubersuggest

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 29, 2020
Where The Good Investment Opportunities Are Right Now | Ep. #1396
05:22

In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now.
  • [00:38] Thinking about where we are right now and where you can put your money.
  • [01:04] The stock market and why it is always a safe bet.
  • [01:32] Price drops over the next six months to a year.
  • [02:01] Waiting and watching; taking a leaf out of Warren Buffett's book.
  • [02:56] Unemployment rates right now in the US and abroad.
  • [03:50] Now is not the right time to invest; playing the long game and lowering expectations.
  • [04:40] That’s it for today!
  • [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Amazon

Waymo

Warren Buffett

Berkshire Hathaway

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 28, 2020
Special Behind the Scenes Q+A with Neil and Eric | Ep. #1395
08:20

In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door! 

TIME-STAMPED SHOW NOTES:

  • [00:00] The context for today’s Ask Me Anything episode and how you can get in! 
  • [01:03] YouTube and other resources to learn more about marketing and branding.
  • [01:38] What to do if your CEO does not have the list of top 100 customers/accounts.
  • [01:58] Don’t wait for the approval or permission of another. 
  • [02:34] Does buying expired or premium domains work?
  • [02:51] Advice about the most important focus areas in SEO.
  • [03:53] Buy websites now since you can get good deals at the moment.
  • [04:16] The best way to rank a page if you don’t have backlinks. 
  • [04:47] Does using social sharing plugins increase your page load speed?
  • [05:05] Thoughts on whether search engines can crawl video content and rank accordingly. 
  • [05:54] The number one strategy we’ve used to get listeners for our podcast. 
  • [06:21] Leveraging Instagram and other platforms where your ideal customers hang out. 
  • [07:14] Why you might want to splinter your main product and sell it to get people in.  
  • [07:34] That’s it for today!
  • [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

Marketing School 

The 22 Immutable Law of Marketing

DigitalMarketer

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 27, 2020
How to Use Your Digital Marketing Skills to Climb the 'Wealth Ladder' | Ep. #1394
04:34

In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder. 
  • [00:41] Resources for learning more about what the wealth ladder involves.
  • [00:56] The wealth ladder outlines the process of developing skills and building your business. 
  • [01:27] Understanding that you have to level up into different sections of the ladder.  
  • [01:51] Using affiliate programs to generate revenue.
  • [02:14] Hear how you can get a cut from each e-commerce transaction that you drive. 
  • [02:35] Developing the right habits and skills before you jump into dropshipping. 
  • [03:30] Examples of the many options ahead after you’ve done dropshipping. 
  • [03:37] Remember that what goes up fast also comes down fast—be patient. 
  • [03:53] That’s it for today!
  • [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Nathan Barry 

ConvertKit

Amazon

Shopify

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 26, 2020
The Most Successful Cold Email Eric Has Ever Written | Ep. #1393
04:27

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written. 
  • [00:33] A while ago we talked about Dean Jackson’s 9-word email.
  • [00:42] What the 9-word email comprises and an example of how it works. 
  • [01:06] How this email drives engagement by evoking curiosity and examples of success. 
  • [01:39] Be wary of overcomplicating your marketing and sales emails.
  • [01:53] Why you might consider emailing large corporations and how to get hold of their details. 
  • [02:01] Advice for phrasing these emails to be concise and effective. 
  • [02:43] Hear about the time we reached out to the CEO of Zynga. 
  • [03:12] Find out what people are interested in and use that as your best angle. 
  • [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot. 
  • [03:46] That’s it for today!
  • [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

Dean Jackson

Hunter

Zynga

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 25, 2020
How to 10x Your Headline Success Rate | Ep. #1392
05:09

In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to 10x Your Headline Success Rate.
  • [00:41] How we use headlines for this podcast to get more clicks!
  • [01:01] What a swipe file is and how can you use them.
  • [01:41] Evoking curiosity instead of going straight for clickbait.
  • [03:03] Useful resources for finding inspiring advertising.
  • [03:37] Using numbers and case studies to get people engaged.
  • [04:21] That’s it for today!
  • [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

David Ogilvy

Swipe Worthy

Facebook Ad Library

Adbeat

Land-book

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 24, 2020
How to Find Great Marketers During Hard Times | Ep. #1391
04:43

In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Find Great Marketers During Hard Times.
  • [00:33] The difficult context many business find themselves in right now.
  • [00:54] The tech perspective and finding companies that have been laying off staff.
  • [01:47] Starting conversations with people at the right companies.
  • [02:05] Browsing forums and blogs for engaged employees for problem-solvers.
  • [03:06] The relationship between great writing and marketing - looking for strong writers.
  • [03:45] Approaches that do not work so well in this regard!
  • [04:02] That is it for today!
  • [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Layoffs

Patreon

FreshBooks

TripActions

Lambda School

Caspar

ConsenSys

Magic Leap

Nextiva

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 23, 2020
What's A 'Challenge' & Should You Do One? | Ep. #1390
03:56

In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What a "Challenge" is and If You Should Do One.
  • [00:38] Our experiences running marketing challenges.
  • [00:57] What do we mean when we say "challenge" in this context?
  • [02:18] Neil's 100k challenge and how he set things out for it.
  • [02:49] Indoctrinating and offering value to an audience.
  • [03:16] That’s it for today!
  • [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Russell Brunson

The One Funnel Away Challenge

Roland Frasier

Leveling Up Podcast

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

May 22, 2020
7 Keyword Research Secrets That'll Help Your Content Rank Faster | Ep. #1389
06:48

In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too!

 

TIME-STAMPED SHOW NOTES:

 

[00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster.

[00:31] Using the skyscraper technique to mimic high ranking competitor keywords.

[01:06] How to learn about keyword difficulty and SERPs.

[01:55] Boost your rankings by using the FAQ page schema technique.

[02:29] Getting high ranking keyword permutations using AnswerThePublic

[02:43] Have your URL crawled more quickly by sending it into Google Search Console.

[03:26] Getting up and coming trending keywords using a keyword explorer.

[03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough.

[05:00] Bonus tips for words to add into titles to increase click flow.

[06:08] That is it for today!

[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Ubersuggest

AnswerThePublic

Google Search Console

Keyword Explorer by Ahrefs

Clickflow

Backlinko Clickflow Analysis

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

May 21, 2020
How to Send Seinfeld Emails | Ep. #1388
05:15

In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Send Seinfeld Emails.
  • [00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld.
  • [01:06] Relating content about daily qualms to your product as a way of pitching it.
  • [01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes.
  • [02:31] Sending educational or sales-based content rather than Seinfeld content.
  • [03:00] Remembering not to flood your audience with frequent Seinfeld emails.
  • [03:28] Using the soap opera strategy to take your audience through emotional roller coasters. 
  • [04:34] That’s it for today!
  • [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Seinfeld

Delta Airlines

Ben Settle

Ryan Deiss

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 20, 2020
How to Go from Total Newbie to SEO Expert in Record Time | Ep. #1387
06:10

In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time.
  • [00:36] Practicing on your own website, a faster approach than learning from resources.
  • [01:03] How to start a WordPress website and tweak it to gain SEO insights.
  • [02:02] Lessons Eric learned making a website to showcase light shows.
  • [02:33] Don’t build your business around one targeted keyword.
  • [03:10] The necessity of taking a few blows while experimenting to truly learn the game.
  • [03:44] Why you should pick a brand-based rather than keyword-rich domain name.
  • [04:38] The six month timeline in which Eric built three websites and then got hired.
  • [05:18] Taking grey and black hat strategies and applying them to white hat sites.
  • [05:29] That’s it for today!
  • [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Moz

Search Engine Journal

WPBeginner

ClickFlow

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 19, 2020
How to Livestream The Right Way | Ep. #1386
05:08

In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going!  Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Live Stream the Right Way.
  • [01:11] The number of channels that Eric and Neil live stream to.
  • [02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI.
  • [02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing.
  • [03:40] Remembering that your recording setup does not have to be perfect.
  • [04:22] That’s it for today!
  • [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Restream

Zoom
Repurpose

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 18, 2020
The #1 Paid Ads Campaign We Have Run (And Why You Should Copy it) | Ep. #1385
06:52

In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them.
  • [00:43] The risk that Eric took while working at Treehouse!
  • [02:24] Pulling a rabbit out of a hat and saving the company at the last minute.
  • [03:23] Neil's strategy for using video to offer a solution through a webinar.
  • [04:31] Staying focussed on strategy and the effect that this can have.
  • [05:13] Using AI to optimize your ads — the new way to do things.
  • [06:06] That is it for today!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Treehouse

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 17, 2020
Our Favorite Marketing Book of All Time | Ep. #1384
04:58

In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Our Favorite Marketing Books of All Time.
  • [00:44] The power of Russell Brunson's new book Traffic Secrets!
  • [01:28] Eric's two favorites: Breakthrough Advertising and Influence.
  • [02:20] Neil's all time favorite: Ogilvy on Advertising.
  • [03:17] The importance of great copywriting and how this ties to success.
  • [04:15] That’s it for today!
  • [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russell Brunson

Traffic Secrets

Expert Secrets

DotCom Secrets

Breakthrough Advertising

Influence

Robert Cialdini

Ogilvy on Advertising

Mad Men

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 16, 2020
Do Headings Really Impact Your Rankings? (Neil's Surprising Test Results) | Ep. #1383
04:57

In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Do Headings Really Impact Your Rankings?
  • [00:35] The surprising test results that sparked this conversation.
  • [01:42] The four groups of headings that Neil used to measure efficacy.
  • [02:29] Which groups improved traffic and which groups declined — what does Google like?
  • [03:19] Same font sizes result in shorter visits to your site.
  • [04:05] Pulling snippets from headings and making it easier for search engines.
  • [04:17] That is it for today!
  • [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 15, 2020
The Most Impactful Marketing Article Neil & Eric Read for 2020 | Ep. #1382
05:26

In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020.
  • [00:35] The experience spectrum and the overload of garbage content.
  • [03:02] One-time offers and making money through up-sells.
  • [04:34] Bonus — Russell Brunson's book, Traffic Secrets!
  • [04:41] That’s it for today!
  • [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jay Acunzo

The Experience Spectrum

Ahrefs

Ubersuggest

Russell Brunson

The OTO Bump

ClickFunnels

Traffic Secrets

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 14, 2020
How to Structure a Pay for Performance Deal | Ep. #1381
05:38

In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Structure a Performance Deal.
  • [00:37] What is a pay-for-performance or affiliate deal?
  • [01:28] Finding individuals that already have your traffic.
  • [03:01] Performance agencies that are available for your benefit.
  • [04:03] The hardest part of working with a performance-based agency.
  • [04:35] Moving on to a new agency if criteria are not met! 
  • [04:56] That’s it!
  • [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Centerfield

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 13, 2020
The Future of Blogging as a Marketing Channel | Ep. #1380
06:35

In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Future of Blogging as a Marketing Channel.
  • [00:31] How many blog posts are being released currently in the crisis.
  • [01:03] The percentage of customers that find you through blogging: above 20%!
  • [01:27] Challenges to getting your blog post seen: standing out in the competition.
  • [01:35] Why certain bloggers get seen more than others: being in the game for long.
  • [02:27] Strategies to stand out in a competitive space as a newbie.
  • [02:35] Using the advice in the Experience Spectrum to take an audience on a journey.
  • [03:44] The value of creating infographics and tools to make a blog post stand out. 
  • [04:10] Other strategies: carousels and repurposing content.
  • [04:39] Remembering to stay diverse and not just focus on blog posts for traffic.
  • [05:29] Different sites that posted widely to gobble keywords that have since died.
  • [05:57] That’s it for today!
  • [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Stephen A Smith

The Experience Spectrum

Backlinko

Infogram

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 12, 2020
Should You Run Paid Ads to Get Consulting and Agency Clients? | Ep. #1379
04:25

In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients.
  • [00:26] Eric’s two programs for getting consulting clients and accelerating agencies.
  • [01:31] Running ads and the Evergreen Traffic Machine.
  • [02:09] How effective Eric’s strategy on the agency side is.
  • [02:52] Driving people to accelerate their agency even more through Eric’s second strategy.
  • [03:28] That’s it for today!
  • [03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Stefano Romero

Evergreen Traffic Machine

Agency Accelerator Program

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 11, 2020
5 Ways to Learn from Your Competitors and Shortcut Your Marketing Success | Ep. #1378
06:03

In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on! Tune in to hear how to optimize your business by keeping an eye on the winners in your space!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Ways to Learn from Your Competitors and Shortcut Your Marketing Success.
  • [00:34] Finding your Dream 100 and people to work with using SparkToro.
  • [01:39] Using Built With and Wayback Machine to track a competitor’s strategy evolution.
  • [02:45] Checking how successful a competitor’s ads are using Facebook Ad Library.
  • [03:24] Learning from a competitor’s mistakes on podcasts they featured on.
  • [04:44] Using Adbeat to see what kinds of ads competitors are using on Google.
  • [05:24] That’s it for today!
  • [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SparkToro

Chet Holmes

Built With

Russel Brunson

ClickFunnels

Hotjar

Crazy Egg

Wayback Machine

Facebook Ad Library

Leveling Up

Nathan Latka

Adbeat

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 10, 2020
2 Free Ubersuggest Features You Can Use to Grow Your Traffic Today | Ep. #1377
05:32

In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help you get your numbers up immediately. Tune in to hear from Neil about why he chose to keep Ubersuggest almost completely free and how it can help you and your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Two Free Ubersuggest Features You Can Use to Grow Your Traffic Today.
  • [00:38] A recap on Ubersuggest and how you can use the tools!
  • [01:12] The multitude of free ways to use Ubersuggest.
  • [01:31] The Top Pages report from Ubersuggest for surveying your competitors
  • [02:44] Choosing between Ubersuggest and other services, such as Ahrefs.
  • [02:54] The Site Audit report; fixing problems with maximum impact!
  • [03:44] The pricing at Ubersuggest and Neil's payment model currently.
  • [04:51] That is it for today!
  • [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Brian Dean

Ahrefs

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 09, 2020
My Startup Has Exhausted Its Cash and We’ve Slashed Our Marketing Spend to Zilch | Ep. #1376
07:08

In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch?
  • [00:41] The first expense that goes out of the window: marketing.
  • [01:06] Keeping the profitable marketing budget and cutting the rest.
  • [01:49] The story of ConversionXL and the idea of paid trials.
  • [03:22] Look for partnerships for a cheap alternative to traditional marketing.
  • [04:27] Playing the long game, adapting and taking some inspiration from Gary V.
  • [05:54] Using SparkToro to find your ideal partnership! 
  • [06:20] That is it for today!
  • [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ConversionXL

Gary V

SparkToro

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 08, 2020
2 Free ClickFlow Features You Can Use to Grow Your Traffic Today | Ep. #1375
05:31

In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more companies of different sizes over the last few years, why not give it a try? Tune in to hear about the Content Decay and Content Editor features and how they can help you and your businesses during this crisis!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Two Free ClickFlow Features You Can Use to Grow During Tough Times.
  • [00:34] The evolution of ClickFlow and the audiences it serves.
  • [01:15] The Content Decay feature on ClickFlow for reigniting traffic for your content.
  • [02:24] How often to update your content for best results.
  • [03:30] Using Content Editor to make your pieces and post more appropriate.
  • [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

ClickFlow

HubSpot

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 07, 2020
4 Unorthodox Social Media Hacks That’ll Double Your Social Traffic | Ep. #1374
05:05

In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, it is also about comments! Learn this and more on today's episode as we help you increase your reach, engagement and ultimately your conversation rates!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 4 Unorthodox Social Media Hacks that will Double Your Social Traffic.
  • [01:12] Doubling down on the all-important first window of time that a post is live.
  • [01:53] Posting on multiple channels and making the most of your content.
  • [02:43] The value of comments; asking questions takes your content so much further!
  • [03:35] Using ego-bate to get more retweets and reach.
  • [04:28] That’s it for today!
  • [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ben Horowitz

Andreessen Horowitz

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 06, 2020
5 Secrets to Growing Your Ecommerce Sales with Paid Advertising | Ep. #1373
05:03

In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate to booming and they really are pretty straightforward and easy! Tune in to hear about product reminders, one time offers and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Secrets to Growing Your E-commerce Sales and Paid Advertising.
  • [00:32] Re-marketing customers through video advertising.
  • [01:13] Product reminders through text-messaging and email.
  • [01:40] Notifications around stock numbers; creating a sense of urgency helps!
  • [02:35] Customer data platforms to maximize your business' reach and scope.
  • [03:15] One time offers for e-commerce: up-sells upon checkout!
  • [04:26] That’s it for today!
  • [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Fabletics

Kate Hudson

Hull

Lytics

OTO Script

Russell Brunson

Traffic Secrets

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 05, 2020
These 5 Tips Will Increase Your CTR | Ep. #1372
06:10

In episode #1368, we share five tips to increase your click-through rates. Higher click-through rates mean more traffic, more data and better opportunities to grow, all things that you should want for your business, today! Tune in to hear about updating posts, powerful copywriting, refreshing ads and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Tips to Increase Your CTR!
  • [00:59] Updating the dates on your posts to boost your numbers.
  • [01:31] The reason for higher click-through rates; ranking on search engines.
  • [02:07] Evoking curiosity and using suggestive and interesting titles to lure in visitors.
  • [02:35] The power of copywriting and how to persuade the human mind.
  • [03:07] How to go about on-SERP SEO; enticing an audience to visit your site.
  • [04:03] Using FAQ Schema markup; drawing more attention and high ranking.
  • [04:45] Avoiding ad-fatigue through rotating and refreshing things. 
  • [05:31] That’s it for today!
  • [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow

Breakthrough Advertising

The Boron Letters

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 04, 2020
How to Start a Wildly Successful Podcast from Scratch in 2020 | Ep. #1371
07:31

In episode #1371, we tell you how to start a wildly successful podcast from scratch in 2020! With more people staying home with more time on their hands, now is a better time than any to build a podcasting platform for your business! Tune into this episode to hear how you can use data, keywords and a bunch of helpful tools to get out there and capture a huge audience!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Start a Wildly Successful Podcast from Scratch in 2020.
  • [00:37] Why now is a better time than any to start a podcast!
  • [01:30] Interesting current data from the podcast world.
  • [02:32] Ease of entry with standard tools on your computer or phone.
  • [02:58] Showing an audience all your episodes for more traffic!
  • [04:24] The importance of keyword research to find relevant terms.
  • [04:44] Finding trending topics to discuss and boost traffic.
  • [04:55] Shorter, daily episodes versus longer, less frequent posts.  
  • [05:21] Using the facility of show notes as a means to higher ranking.
  • [06:08] There's not too much to podcasting; why not give it a try?
  • [06:32] Sticking it out and reaping the rewards after some time.
  • [06:53] That’s it for today!
  • [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Hot Pod News

QuickTime

Libsyn

Spotify

Transistor

Ubersuggest

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 03, 2020
7 Tools That Will Help Push Through Tough Times | Ep. #1370
04:22

In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your business are probably taking a bit of strain so we decided to share this list of affordable tools that can make things that little bit easier. From email marketing to optimized routines, you are going to want to check these out! Tune into hear about how you can make it out the other end intact and thriving! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Tools that Will Help Push You Through the Tough Times.
  • [00:41] Cutting costs on software through AppSumo!
  • [01:03] ClickFlow's Content Decay feature for recovering traffic.
  • [01:26] Free help from ProfitWell around your data and analytics.
  • [01:41] Affordable email marketing with SendFox.
  • [02:09] Neil's own Ubersuggest and the offer he has on it at the moment.
  • [02:22] Optimizing your day and better time management with RescueTime.
  • [02:51] Screen casts and simpler demonstrations using Loom! 
  • [03:33] That’s it for today!
  • [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

AppSumo

Content Decay

ClickFlow

ProfitWell

SendFox

Ubersuggest

RescueTime

Zoom

Loom

Slack

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 02, 2020
How to Attract and Close Your First 6-Figure Consulting Deal | Ep. #1369
06:32

In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, consulting and side-hustle work is more important than ever, so we thought we would give you a little help in finding that amazing deal you have always been hoping for. Tune in to hear about where to look, how to reach out and what to offer, in order to get it done!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Attract and Close Your First Six-Figure Consulting Deal.
  • [00:39] The current job climate and why this topic is so relevant right now.
  • [01:02] Eric's experience as a SEO strategist trying to add more value.
  • [01:55] Reaching out through multiple means and finding clients.
  • [02:51] Looking at recently funded companies and contacting them to help.
  • [04:26] Getting into the psyche of CEOs and investors.
  • [05:54] That’s it!
  • [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brick Media

Data.com

Salesforce

Quora

Upwork

Crunchbase

PitchBook

TechCrunch

Zynga

Loom

Mixmax

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

May 01, 2020
How to Skyrocket Your Search Traffic without Spending a Cent | Ep. #1368
05:17

In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today's episode we show you how! Tune in to hear about refreshing content, news-jacking and power-pages!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Skyrocket Your Search Traffic Without Spending a Cent.
  • [00:35] Increases in users spending time online at the moment.
  • [00:54] Updating your pages that have been doing well recently.
  • [01:20] How ClickFlow can help you improve your keywords and up your numbers.
  • [01:39] The idea of news-jacking; creating a widget that services a need.
  • [02:27] Finding trends and creating content on those subjects.
  • [03:14] The usefulness of power-pages for consolidating your traffic to a single point.
  • [04:21] The crazier the design, the harder it is to update!
  • [04:37] That’s it!
  • [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

ClickFlow

Google Trends

BuzzSumo

Brian Dean

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 30, 2020
How to Get a Job During Hard Times | Ep. #1377
04:51

In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than nothing! Tune in to hear about following the money, providing value and building relationships that can be capitalized on!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get a Job During Hard Times.
  • [00:31] The current, unprecedented rates of unemployment in the US.
  • [01:29] Companies that are currently hiring despite the crisis!
  • [02:19] Reaching out, offering value and building rapport quickly.
  • [02:44] Using your skillsets and applying them to a venture-funded company.
  • [03:04] Ways to find companies that could use your help at this point in time.
  • [04:09] That’s pretty much it for this episode!
  • [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Goldman Sachs

Amazon

CBS

Walgreens

Instacart

Walmart

We Work Remotely

Upwork

Freelancer

Crunchbase

Candor Hiring Freezes

Bird

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 29, 2020
The Best Type of Content to Create During Rocky Times | Ep. #1366
06:45

In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Type of Content to Create During Rocky Times.
  • [00:35] Responding to the current climate and the difficult circumstances in which we find ourselves.
  • [01:08] The helpful service of well-presented, useful data.
  • [01:51] Looking at the last year of trends to point you in the right direction.
  • [02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content.
  • [03:15] Neil's early coronavirus blogpost and its popularity.
  • [04:01] Creating infographics and creating links to the original source.
  • [04:20] The list of priorities at the moment and appealing to what people need now. 
  • [05:02] Remaining flexible and responding to the specific day.
  • [06:04] That’s it for today!
  • [06:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

ProfitWell

Within

Ahrefs

BuzzSumo

Infogram

Canva

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 28, 2020
This is How Your Business Can Survive During the Coronavirus | Ep. #1365
06:54

In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of measures you can take today in order to stay afloat!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Your Business Can Survive During The Coronavirus.
  • [00:37] Placing this conversation within the continuum of the virus and our episodes on the subject.
  • [01:09] Applying for small business financial aid and disaster relief from the government.
  • [01:51] Staying in the know and up to date on information and resources.
  • [02:36] Cutting costs and renegotiating your contracts and wages.
  • [03:27] The best ways to let people go from your company and lead well.
  • [04:45] Checking your leading indicators; sales conversations and conversions.
  • [05:29] Get flexible; now is the time to rethink your offers and opportunities for the short term. 
  • [06:20] That’s it for today!
  • [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 27, 2020
The 5 Social Media Strategies You Should STOP Doing in 2020 | Ep. #1364
04:56

In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020.
  • [00:32] Output for output's sake; you need an audience to have reach.
  • [01:13] Links do not work as well as they used to!
  • [01:48] Losing track of your numbers — you need to keep an eye on your analytics.
  • [02:32] Reusing content from different platforms; post manually on each!
  • [03:30] Lack of engagement and response breaks down the goal of community building.
  • [04:12] That is it for today!
  • [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary V

Sprout Social

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 26, 2020
The 5 SEO Strategies You Should STOP Doing in 2020 | Ep. #1363
05:59

In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today's marketing world, so beware! Tune in to hear which strategies you should stop wasting your time on!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The 5 SEO Strategies You Should Stop Doing in 2020.
  • [00:34] Why buying links is outdated and a waste of time.
  • [01:20] Publishing content for the sake of it; you need to stand out.
  • [02:17] It's not about word count, it's about quality! Stop counting words!
  • [03:20] Don't disrupt the user experience, keep it smooth and user-friendly.
  • [04:07] Staying away from product pages; those days are gone.
  • [05:16] That is it for today!
  • [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 25, 2020
Neil’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1362
03:50

In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing, conversion rates go through the roof. Neil has found that Cameo is a great way to easily access celebrities without much work or many middlemen, tune in to hear all about it!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Neil's Favorite New Growth Strategy of 2020 So Far.
  • [00:32] The video that taught Neil a big lesson about conversion rates.
  • [02:01] Using Cameo to get great celebrity affiliations!
  • [02:35] Using this strategy on a smaller scale with your own staff and friends.
  • [03:04] That’s it for today!
  • [03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Robert Herjavec

Shark Tank

Money Map Press

Kylie Jenner

Kylie Cosmetics

Cameo

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 24, 2020
Eric’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1361
04:15

In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast, there are ways that you can turn loyal followers into paying subscribers and the results are almost in! Stay tuned to find out more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Eric's Favorite New Growth Strategy of 2020 So Far.
  • [00:44] Continual testing with podcasts; subscription, advertising and events.
  • [02:15] The macro strategy for getting paid subscriptions to a podcast.
  • [03:07] What you can do to help Eric in his testing!
  • [03:21] That is it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leveling Up

Supercast

Kylie Jenner

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Apr 23, 2020
7 Simple Tricks for Running More Profitable Ads | Ep. #1360
06:49

In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social media stories, retargeting, educational content and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Simple Tricks for Running More Profitable Ads.
  • [00:32] Running engagement ads first! Increased clickthrough rates are exponential!
  • [01:16] Using landing page content on social media stories.
  • [01:55] The importance of retargeting on different platforms and focussing on reach.
  • [02:35] Using different pitches and pages when retargeting an audience.
  • [03:30] Refreshing ads quickly and batch production of your content.
  • [04:12] Using educational content and product pitches within this.
  • [05:10] Finding inspiration for your advertising from the best out there!
  • [06:04] That is it for today!
  • [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

Facebook Ad Library

Swiped

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below

  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Apr 22, 2020
The 5 Tools You Need to Run a Remote Team | Ep. #1359
06:33

In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important topic than ever before, so we wanted to give you these five things to boost your ability to excel! From communication tools and note-taking to project management and beyond, tune in to get it all! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The 5 Tools You Need to Run a Remote Team.
  • [00:34] The current remote climate and what this means for businesses.
  • [01:38] The great service provided by Zoom!
  • [02:32] Downturns in the economy and why they are never what you expect.
  • [03:10] Communication and connection on Slack and Microsoft Teams.
  • [03:42] Flexible and improved note-taking on Notion.
  • [04:12] Project management on platforms such as Asana.
  • [04:56] Feedback and connection to the pulse of organization through 15Five. 
  • [05:51] That’s it!
  • [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Zoom

Slack

Microsoft Teams

Skype

Notion

Evernote

Asana

15Five

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 21, 2020
5 Unusual Hacks to Convert More Inbound Traffic into Customers | Ep. #1358
06:20

In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies that you may not have heard of yet.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Unusual Hacks to Convert More Inbound Traffic into Customers.
  • [00:44] Using surveys to funnel traffic on your site to specific campaigns.
  • [01:34] Creating a freemium experience with exciting elements and features.
  • [02:35] Everywhere retargeting; higher conversion rates and lead generation.
  • [03:40] Pic snippets for better email open rates.
  • [04:15] Customer data platforms and weaponizing your collected data!
  • [05:31] That’s it for today!
  • [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The Ask Method

Ryan Levesque

Bucket.io

Hull

Clearbit

HubSpot

Outreach

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 20, 2020
7 New and Emerging Growth Channels That Aren’t Saturated Yet | Ep. #1357
06:38

In episode #1357, we give you seven new and emerging growth channels that aren't saturated yet! We talk about tools, social platforms, podcasting and more. There is so much out there that you can utilize for your company's growth, so listen in to hear how you can get your numbers way up!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 New and Emerging Growth Channels That Aren't Saturated Yet.
  • [00:36] Leveraging the power of tools; acquiring new customers affordably.
  • [01:05] The power of LinkedIn and its organic reach!
  • [01:47] Using landing page content for stories on social media platforms.
  • [02:34] Podcasting versus blogging; it is still a great time to start.
  • [03:44] Expanding your geographic reach; new regions means more money.
  • [04:18] Customer data platforms and creating a marketing machine from what you have.
  • [05:06] Using live platforms for selling as well as education. 
  • [05:54] That’s it for today!
  • [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

HubSpot

Grader

Ubersuggest

John Lee Dumas

Pat Flynn

Ahrefs

Upwork

Hull

Lytics

Tai Lopez

Grant Cardone

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 19, 2020
5 Ways to Stand Out and Get Noticed as a Marketing Employee | Ep. #1356
06:08

In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on the side, these are the five things to get you a raise and a promotion. Tune in to hear how you can get ahead of your peers and up your game!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Ways to Stand Out and Get Noticed as a Marketing Employee.
  • [00:36] The interest in boosting your career; the reason for today’s topic!
  • [01:04] The power of writing in sharing your particular type of thinking.
  • [02:00] Coming up with new and fresh marketing strategies to use at your company.
  • [02:53] Fearlessness in the face of a challenge; speaking out and using research.
  • [03:51] Finding ways to cut costs and save money.
  • [04:35] Bringing in learnings from a side-hustle to your main employer!
  • [05:24] That is it for today!
  • [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary V

Andrew Chen

Law of Shitty Clickthroughs

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 18, 2020
How to Rank Your Content on a New Website for Less Than $1,000 | Ep. #1355
06:11

In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it can be tricky to get higher up in search engine rankings at first, but with these few strategies and simple tools, you can get there in no time. Tune in to hear about renewing old content, converting existing content and using ego bait!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Rank Your Content on A New Website for Less than $1K.
  • [00:41] Google's ranking system and which signals to boost for them.
  • [01:17] Utilizing Google Search Console and making it easier for search engines.
  • [02:07] Finding articles to convert into infographics for more links.
  • [02:48] Content Explorer on Ahrefs; searches for traffic-heavy keywords.
  • [04:04] Renewing decayed content and boosting dropping traffic.
  • [04:41] Using ego bait to reach out to powerful people in a particular space.
  • [05:29] That’s it!
  • [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Yoast SEO

All in One SEO

Rank Math

WordPress

Google Search Console

BuzzSumo

Ubersuggest

Dribbble

Ahrefs

Backlinko

Exploding Topics

Content Decay

ClickFlow

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 17, 2020
When to Go Beyond Basic SEO Tactics | Ep. #1354
06:56

In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When to Go Beyond Basic SEO Tactics.
  • [00:35] What do we mean by the term 'basic SEO tactics?
  • [01:01] A great SEO plugin for WordPress that you should be using!
  • [01:20] Going above and beyond what everyone else is doing.
  • [01:55] The power of building a tool or a widget; finding something that you can provide.
  • [02:55] Linkable content; the work that goes into infographics.
  • [03:29] Using a 'power page' to up your ranking in many different areas.
  • [04:10] Transcribing and translating content to reach different markets. 
  • [04:36] Updating old content to keep it alive and ranked.
  • [05:08] A-B testing your title tags for increased traffic and more persuasion.
  • [05:29] Using FAQ Schema and covering all your bases on Google.
  • [06:14] That is it for today!
  • [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

WordPress

All in One SEO

Omni Calculator

HubSpot

Ubersuggest

Backlinko

Ahrefs

Content Decay

FAQ Schema

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Apr 16, 2020
Should You Start a Side Project to Level Up Your Marketing Skills? | Ep. #1353
05:28

In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit employees from doing work on the side, it can be a significant advantage to any company. Tune in to hear why employers should grab the opportunity to invest in upcoming entrepreneurs! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Start A Side Project to Level Up Your Marketing Skills? 
[00:36] Thoughts on allowing employees to have side hustles.[00:52] Why we encourage side hustles at Single Grain.
[01:09] Feel good if your employee ends up leaving you to pursue their side hustle full-time. 
[01:34] Wanting the best for people even if it doesn’t produce the best outcome for you.
[01:44] A side hustle is the best way to learn marketing because you are keen to experiment. 
[02:02] Find a job that gives you the autonomy to experiment and allows you to fail. 
[02:59] Keep in mind that people will make more effort to learn things they care about.  
[03:35] People will apply what they learn to your business, and thus you benefit indirectly. 
[04:25] Employers should see potential entrepreneurs as people worth investing in. 
[04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 15, 2020
This is The #1 Reason Your Traffic is Not Growing | Ep. #1352
05:09

In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this strategy you can test the waters before taking big shots at differentiating yourself. Hear more by tuning in today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why This is the Number One Reason Why Your Traffic is Not Growing.
[00:33] The idea that all good marketing channels eventually become less effective.
[01:15] Rejuvenating a marketing channel by conducting mostly failed experiments.
[02:51] Conducting small experiments that lead to large innovations.
[03:47] Why people don’t grow: they aren’t taking big enough shots.
[04:06] Getting into the mindset of experimentation, or else.[04:22] That’s it for today!
[04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Andrew Chen

TikTok

Instagram

‘The Law of Shitty Clickthroughs’

Andy Johns

Ubersuggest

Clickflow

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 14, 2020
The Top 7 Marketing Tools You Should Pay For | Ep. #1351
05:50

In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to the best platforms for editing videos and finding templates on the cheap. Tune in to hear how you can make attractive campaigns and know exactly how they are doing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Top Seven Marketing Tools that You Should Pay for.
[00:35] Paying the price for the use of Sprout’s great reporting to plan based on its data.
[01:03] Skipping expensive designer hires by using Canva templates.
[01:37] Using Slack’s integration capabilities to shares insights with your team.
[02:24] The effectiveness of videos; using frame.io for editing.[03:05] Webinar software capabilities enabled by Livestorm.[03:31] How Supermetrics acts as an API between ad platforms and Google Data Studio.
[04:02] The automated CDP that Hull enables.
[05:00] That’s it for today!
[05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Sprout Social

Canva

Slack

GA Insights

Asana

Frame

Livestorm

Supermetrics

Google Analytics

Google Data Studio

Hull

Clearbit

Outreach

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 13, 2020
How to Hire Incredible Designers for Cheap | Ep. #1350
05:42

In episode #1350, we talk about how you can hire incredible designers for cheap! We touch on pointers like reaching out to designers in countries with a lower cost of living, what platforms to use, and all the different ways you can vet one to see if they are a good match! Get it all right here!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Hire Incredible Designers for Cheap.
[00:33] How to reach out and confirm designers on Dribble or Behance.
[01:08] Finding permanent designers in areas where the currency is weaker than the US.
[01:49] Using filters to vet designers on Upwork.
[02:40] The value of paying your regular designer per project vs per hour for quality control.
[03:49] A pro tip: use Dribbble’s talent program to find new designers you didn’t know before.
[03:58] Testing designers with small initial projects using clear descriptions.
[04:39] The more similar a designer’s past work to your brief, the better they will do.
[04:55] That’s it for today!
[04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dribbble

Behance

Instagram

99designs

Upwork

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 12, 2020
Where Social Media Marketing is Headed in 2020 and Beyond | Ep. #1349
06:47

In episode #1349, we talk about where social media marketing is headed in 2020 and beyond! We look at the rise of stories, moving away from landing page conversion and why you should be pumping all your money into video! Tune in to get the latest for your social media strategy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where Social Media Marketing is Headed in 2020 and Beyond.
[00:36] The increase of the concept of stories across the different platforms.
[00:55] Monetization will move from landing pages to native social media pages.
[01:50] The gift of working your sales pitch into normal copy and conversation.
[02:57] Increases in conversion numbers when utilizing cheap influencers.
[05:02] The importance of video; better relatability, conversion and engagement.
[05:29] Spending a small amount of money every day to boost your reach.
[06:02] That’s it for today!
[06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traffic and Funnels

Seinfeld

Cameo

Kim Kardashian

FameBit

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 11, 2020
7 Crazy Sales Tactics That Work Surprisingly Well | Ep. #1348
07:57

In episode #1348, we share seven crazy sales tactics that work surprisingly well! From personalized webinars and cold texting people using their first names to the idea of the 'dream 100', we cover some great ways to boost your sales. Tune in to hear how these can help your business and get you ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Crazy Sales Tactics that Work Surprisingly Well.
[00:34] Personalized webinars and reaching out to specific companies with solutions.
[01:31] Using PicSnippets to trick people into opening a link you want them to access.
[02:19] Retargeting based on reach and boosting traffic and action.
[03:24] Cold texting with someone’s name to improved response rates.
[04:53] Laying out your dream people to work with and giving direction to your work.
[05:25] Calendarising calls and appointments to increase show-up rates.
[06:10] Dinners and events to make connections (after coronavirus!). 
[07:13] That’s it for today!
[07:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

PicSnippets

Twilio

Dream 100

Calendly 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 10, 2020
How to Write a Chat Marketing Sequence That Converts! | Ep. #1347
08:03

In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especially when it comes to a product, so we are going to talk about how to structure it to get the conversion results you’ve been looking for. We cover how to funnel a customer down on web-based chat experiences and the value of educational pitches when it comes to text-based ones. Enjoy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Write a Chat Marketing Sequence that Works.
[00:33] What is chat marketing? Chat-based platforms that convert!
[01:44] Web-based chat tactics: firstly find out the reason a customer has visited your website.
[02:39] Mapping which of three main activities a visitor can be funneled down into.
[03:11] Making the transition from bots to human-assisted smooth by using LTVplus.
[03:48] Text-based strategies: the first message should be the ‘first name question mark’.
[04:27] Make the chat educational: customers want a problem solved.
[04:51] Increases in Ole’s ROI and conversions after releasing an educational article.
[07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ManyChat

MobileMonkey

Twilio

Intercom

Drift

LTVplus

Ole Henriksen

Google Ads

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 09, 2020
Neil’s Crazy Instagram Strategy for 2020 | Ep. #1346
03:54

In episode #1346, we talk about Neil’s crazy Instagram strategy for 2020! Eric had his turn on the last one and now it’s time to hear from Neil! This great tip session includes the results of a testing process Neil has been conducting to find out which content types get the best responses. The main takeaway from today is using Instagram’s Live format to drive web traffic and how to optimize that process. Don’t miss today’s tips to get your Instagram popping in 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Neil’s Crazy Instagram Strategy for 2020.
[00:53] One step further than the Instagram carousel: the LinkedIn carousel!
[01:00] The result of Neil’s content testing: people respond to family-related content.
[01:32] Driving leads to your website using Live rather than Instagram posts.
[02:50] Using the Q&A format rather than spitballing in Live sessions.
[03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Neil Patel on Instagram

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 08, 2020
Eric’s Crazy Instagram Strategy for 2020 | Ep #1345
05:35

In episode #1345, we talk about Eric’s crazy Instagram strategy for 2020! By crazy we don’t mean going out there and doing anything that outlandish, but simply that these tips will have crazy good outcomes if implemented! We highlight things like using peer carousels, how to accurately run contests to reach the right audiences, and ways to repurpose content to put it to maximum use. Tune in for all the best Instagram strategies for 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Eric’s Crazy Instagram Strategy for 2020.[01:06] The use of carousels which have proven to up engagement with posts.
[01:34] Using guest carousels in which a friend posts your carousel their account.
[02:25] When running contests, make the prize geared towards those you intend to reach.
[03:30] Better CPA which can be gained through Instagram story ads.
[04:09] Repurposing YouTube content to share to other platforms.
[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Eric Siu on Instagram

Chris Do on Instagram

RafflePress

KingSumo Giveaways

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 07, 2020
What You Should Do With Your Marketing During Times of Uncertainty | Ep. #1344
05:00

In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. 
[00:39] Marketing is ROI-centric so do not let the economy throw you off. 
[01:16] If you spend $1 and make $2 – it’s still worth your while! 
[01:36] Look at the data instead of responding irrationally to fears.
[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.
[01:57] VCs look for a formula when deciding whether they want to invest. 
[02:21] Why you should rather invest in your business than the stock market. 
[03:06] Go back to the basics and double down on what works. 
[03:29] As long as you continue to see a profit, the economy should not worry you. 
[03:50] Dial down the experiments and pull in the guaranteed profits. 
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Analytics 

Google Data Studio 

Tesla

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 06, 2020
Generalist vs Specialist - Who Should You Make Content For, and Why? | Ep. #1343
05:51

In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why. 
[00:39] What we mean by “generalist” and “specialist” and examples of each. 
[01:32] Why the majority of those listening should specialize as much as possible. 
[02:26] Specific content that targets specific problems will end up performing better.
[03:00] The traffic to specialized blogs and podcasts seems to be increasing too. 
[04:05] The more you specialize, the more you can ask for subscriptions. 
[04:39] The many benefits of focusing on a specialist audience rather than a generalist one. 
[05:05] That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The New York Times

The Atlantic

The Information

Hot Pod News

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 05, 2020
Is Google Stealing Half of Your Potential Traffic? Here’s How to Get it Back | Ep. #1342
07:16

In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. 
[00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic.  
[01:45] Keep in mind that Google will continue to direct traffic for their benefit. 
[02:11] Stick to the fundamentals and best practices like driving traffic through SEO. 
[02:21] Focus on your own destiny by creating something independent of other channels. 
[03:02] Diversify and go omnichannel so that you have several streams of traffic. 
[03:41] Optimize what you are ranking for or the text in your featured snippet.
[03:45] Consider optimizing your title and meta description by using Clickflow.
[04:06] Test out your copy and make it as persuasive as possible using Twitter. 
[05:12] How the FAQ page schema can improve your ranking and increase traffic. 
[06:30] That’s it for today!
[06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SparkToro

Rand Fishkin

Moz

Ubersuggest

Clickflow

Google Search Console

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 04, 2020
4 Secrets to Skyrocket Your Traffic with Long-Tail SEO | Ep. #1341
04:43

In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of your posts can help you to remain proactive! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Four Secrets to Skyrocket Your Traffic With Long-Tail SEO. 
[00:33] Look for all the related keywords that people are searching for.
[01:13] Blend the keywords in with the rest of your text so that it flows well. 
[01:26] Monitor the traffic from your high and low performing posts.  
[02:00] Check out The Beginner’s Guide to SEO by Moz and structure your content this way. 
[02:50] Use power pages and pillar pieces and how they differ. 
[03:31] The tools you can use to find keywords and add them to your content. 
[03:55] That’s it for today! 
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Content Decay

Clickflow 

The Beginner’s Guide to SEO by Moz 

Backlinko

Ubersuggest 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 03, 2020
How to Safeguard Your Marketing During an Economic Downturn | Ep. #1340
06:40

In episode #1340, we share how you can safeguard your marketing during an economic downturn. A crisis like the COVID-19 can have an astronomical impact on the economy, but if you make smart decisions now, you can thrive in a recession while everyone else is having a hard time. Tune in to hear why this is not a time to invest in long-term strategies and why you should stockpile as much cash as possible. 

 

TIME-STAMPED SHOW NOTES:

 

[00:25] Today’s topic: How to Safeguard Your Marketing During An Economic Downturn. 
[00:31] The impact that COVID-19 is having on the global economy.
[01:01] Even if your company is not being affected, the stock market is. 
[01:11] Avoid investing in long-term strategies and focus on anything related to performance.
[01:48] During the previous recession, budgets shifted from TV ads to pay-per-click. 
[02:12] Be sure to diversify and go omnichannel and keep doing SEO and content marketing. 
[02:33] A downturn is no time to test out new unproven channels.[02:50] You might have a bigger pool of talented employees and get them at lower costs. 
[03:05] Mergers and acquisitions will go for better deals. 
[03:39] Stockpile cash so that you can act quickly when the recession is over. 
[04:28] Have contingency plans in place and cut on nonessential expenses. 
[05:27] When things are uncertain, there are opportunities for you to thrive. 
[05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Warren Buffet 

Antifragile 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 02, 2020
How to Maximize Revenues From Podcasting | Ep. #1339
05:14

In episode #1339, we discuss how you can maximize the revenue you make from podcasting. Rather than simply focusing on all the direct ways you can monetize your podcast, think about the various indirect ways that your podcast can increase your revenue. Tune in to hear how doing affiliate marketing for other companies can be an easy way to make your show more profitable! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Maximize Your Revenue From Podcasting. 
[00:43] When you should start thinking about making revenue from your podcast. 
[00:59] How you can make money by running ads on your show.[01:25] Think about linking a high-ticket event to your podcast. 
[01:45] Use the opportunity to pitch any product or service your sell in your company.
[02:35] Consider all the indirect ways your podcast can make you money. 
[02:53] How Supercast can help you create subscriptions for your podcast. 
[03:38] Do affiliate marketing for other products and services to get a cut of their sales.  
[04:04] Test out all the strategies but avoid spending too much on any one of them. 
[04:24] That’s it for today!
[04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leveling Up Podcast 

Supercast

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Apr 01, 2020
How to (Really) Get Your Site Ready for Voice Search | Ep. #1338
04:35

In episode #1338, we talk about how to really get your site ready for voice search! We have already covered just what a big deal voice search is and will be in the near future. It is already making up a large portion of the way that users are interacting with search engines. Tune in today to hear about how you can make the most of these developments in order to increase your ranking and traffic.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Really Get Your Site Ready for Voice Search.
[00:35] We know voice search is a big thing, how can it work for you?
[00:53] Getting a featured snippet; aiming for rank zero!
[01:41] Keeping your answers short and to the point for increased ranking.
[02:05] Domain authority and starting with the basics of SEO.[02:44] Monetizing your voice search traffic using tools like Jetson.
[03:04] Using your ranking to creatively include your brand in results.
[03:45] That’s pretty much it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jetson

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Mar 31, 2020