Marketing School - Digital Marketing and Online Marketing Tips

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Subscribers: 627
Reviews: 2

minjung Park
 Jun 7, 2019
thanks guys. I've been listening to these valuable potcast everyday in KOREA.I've been interested in digital marketing and i like to learn to speak English^^.So where could i get your script about evey single potcast if it possible? thanks.

Sherry Earp
 Mar 13, 2019
BEST (under) 10 minutes of the day!

Description

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Episode Date
How to Pick The Ideal Price | Ep. #1143
06:50

In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Pick the Ideal Price.
  • [00:55] A customized pricing model for high-end products and services.
  • [01:15] Using a pricing calculator to pitch your business at the right level.
  • [02:32] Starting from the foundation of value and how to have these conversations.
  • [03:24] Adjusting your price as your services or products grow and evolve.
  • [03:46] Existing services and products can diminish in value over time.
  • [04:15] Avoiding under-pricing your business and the appearance of trust.
  • [06:03] There you have it!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 17, 2019
7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142
08:54

In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
  • [00:44] Staying open-minded and learning continually!
  • [01:37] The running of constant tests; the best way to improve and succeed.
  • [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
  • [03:52] Data is way more important than any gut feeling you have!
  • [04:33] Patience is virtue; allow time to get to your goal.
  • [05:41] Keeping up to date with technology and where it is headed.
  • [06:47] Do not underestimate the power of relationships! 
  • [08:01] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 16, 2019
Are Joint Webinars Worth It? | Ep. #1141
07:06

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Are Joint Webinars Worth It?
  • [00:35] The basic premise for a joint webinar.
  • [00:58] The answer to the question depends on audience overlap.
  • [01:29] Avoiding uneven exchanges and dangerous privacy concerns.
  • [03:45] Hosting a summit; pre-recorded online conferences.
  • [04:50] Why featuring on someone else's summit can be fruitless.
  • [06:21] That’s it for today!
  • [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 15, 2019
How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140
04:25

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster.
  • [00:40] More about these new features on Spotify.
  • [01:10] The difference between 'streams', 'starts', and listener and follower counts.
  • [02:12] Should be extend the format length of podcast?
  • [02:22] Podcast data and stats can be really misleading!
  • [02:55] The demographic stats for our show compared with our YouTube channels.
  • [03:21] Who else our listeners are tuning into!
  • [03:39] That’s it for today!
  • [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 14, 2019
Advanced SEO Todo List For Sites | Ep. #1139
09:55

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Advanced SEO To-do List for 2020.
  • [00:34] What does advanced SEO mean?
  • [01:15] Using the FAQ schema smartly to occupy more real estate.
  • [02:06] Speed is an important factor, load your HTML from CDN's!
  • [03:22] Infographics, data-driven posts and product led growth.
  • [04:02] Focus on your brand; Google looks at how many people are searching.
  • [05:40] Power pages and making your landing pages as comprehensive as possible.
  • [06:32] Assess similar, existent content and update and add to that.
  • [07:22] Optimizing titles and descriptions to increase click-through rates.
  • [07:52] Translation and transcription, expanding beyond English. 
  • [09:09] That’s it for today!
  • [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 13, 2019
How to Convert Live Viewers Into Customers | Ep. #1138
04:01

In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Convert Live Viewers into Customers.
  • [00:30] The big thing about conversion from live-streaming across platforms.
  • [01:40] Bad timing for advertising your offer!
  • [01:55] Sending a live video to your audience after its streaming time.
  • [02:15] Giving your audience what they want: the next thing!
  • [02:40] Keeping everyone engaged and mixing things up.
  • [02:55] It is important to relate a video to your product or service.
  • [03:16] That’s it for today!
  • [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 12, 2019
The Essential SEO Todo List For Brand New Sites | Ep. #1137
05:32

In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites.
  • [00:38] First up, clean URL structures from the beginning.
  • [01:20] Using the most highly reviewed CMS plugins.
  • [01:56] Regular content creation in order to rank higher.
  • [02:13] Building relationships with people, guest blogging and offering other value adds.
  • [03:12] Going beyond text-based content and Google.
  • [04:00] Local SEO and occupying more real estate on the search page.
  • [04:24] Getting the basics right; analytics and helpful information provided by Google. 
  • [04:46] That’s it for today!
  • [04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 11, 2019
7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136
04:55

In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time. 
  • [00:36] Engage with your community by making time to answer questions. 
  • [01:23] Livestream with the help of all the social channels out there.
  • [01:42] Promote ahead of time to get people prepared.
  • [02:09] Try to be consistent with the frequency of your sessions.
  • [02:34] Don’t forget to add hashtags and to tag the right people.
  • [03:06] Ask for comments to boost virality.
  • [03:36] Don’t forget to include a clear call to action. 
  • [04:15] That’s it for today!
  • [03:24] To stay updated and learn additional ways to get more traffic to your site, go to the Marketing School site for more information. 

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Sep 10, 2019
Neil and Eric’s Secret Marketing Tools | Ep. #1135
04:04

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools. 
  • [00:39] How having a ton of clickstream and click-through data is helpful for marketers. 
  • [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally. 
  • [01:33] Using .io as a data platform and employing it to identify B2B IP addresses.
  • [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores.
  • [02:14] What the Outreach tool offers and checking the performance of sequences. 
  • [02:29] Outreach’s feature that allows for a more personalized approach to clients.
  • [03:04] Keeping in mind that these tools require work and/or resources. 
  • [03:16] That’s it for today!
  • [03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

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Sep 09, 2019
What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134
04:51

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.   

TIME-STAMPED SHOW NOTES:

  • [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. 
  • [00:36] The characteristics of a long and short podcast. 
  • [00:58] The primary factors to consider when choosing between the two.
  • [01:45] Why longer episodes are best for ads and an example of someone who does it right. 
  • [02:11] Being ready to do much more prep work with 45-minute podcasts.
  • [02:53] How we get topic ideas for this podcast.
  • [03:13] Considering your audience and presenting them with a choice between the two.
  • [03:43] Why you should not change the format of your existing podcast. 
  • [04:05] That’s it for today!
  • [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

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Sep 08, 2019
Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133
03:55

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks.
  • [00:30] Some context about what Tumblr was initially sold for and its acquisition history.
  • [00:55] A possible reason why the company might have been sold at such a low price.
  • [01:17] Why Automattic is the best fit for Tumblr from a business perspective.
  • [01:37] The amazing new opportunities for Automattic to control the web.
  • [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr.
  • [02:15] The many benefits of WordPress for marketers and entrepreneurs. 
  • [02:56] Why you should start engaging on Tumblr right now. 
  • [03:12] That’s it for today!
  • [03:17] For a new way to grow your business, go to the Marketing School site for more information. 

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Sep 07, 2019
How to Set Up Effective Channel Partnerships | Ep. #1132
06:22

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Set Up Effective Channel Partnerships.
  • [00:40] What is the definition of a 'channel partnership'.
  • [01:12] Different ways to make use of this idea.
  • [01:49] Reaching out, offering value and starting a relationship on the right foot.
  • [02:50] The best kind of partnerships are based on mutual value adds.
  • [03:25] Most of the best channel partnerships are cheap and effective!
  • [04:19] Partnership generation; conferences and reaching out through email.
  • [04:37] Patience through the slow building nature of relationships. 
  • [05:01] Partnerships do not rely on algorithms and are a great source of diversification.
  • [05:37] That’s it for today!
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 06, 2019
How to Get More Search From Google’s New Algorithm | Ep. #1131
03:15

In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm
  • [00:32] Google now transcribes podcast audio.
  • [00:40] They will then rank you organically.
  • [00:56] All you have to do is submit your podcast to Google Play.
  • [01:15] You don’t have to create text-based content to do well.
  • [01:40] Google is trying to make it easier for different types of content to rank.
  • [02:04] Spotify is also transcribing content, as well.
  • [02:17] Google zero-click searches are growing.
  • [02:31] That’s it for today!
  • [02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Sep 05, 2019
The Most Successful Marketers Are... | Ep. #1130
05:29

In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic:  What Makes a Successful Marketer
  • [00:30] Eric thinks the most successful marketers are entrepreneurial. 
  • [00:39] They get things done and figure out things on their own.
  • [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented.
  • [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources.
  • [01:54] Neil looks for go-getter’s with good ideas.
  • [02:17] Eric also wants someone who can figure things out on their own.
  • [02:55] The more successful people take on more and create less work for others.
  • [03:41] It’s important to have someone who creates great processes.
  • [04:10] David Kim from HubSpot started out as an intern and was a quick learner.
  • [04:46] That’s it for today!
  • [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Sep 04, 2019
Advanced SEO Hack That Gets Results in Less Than 30 Minutes | Ep. #1129
03:59

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes.
  • [00:31] The hack is the Frequently Asked Questions page schema.
  • [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics. 
  • [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs.
  • [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick.
  • [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page.
  • [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.
  • [02:00] Think long-term and think about what’s best for the user.
  • [02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote.
  • [02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%.
  • [02:43] He has a video on how to do this along with the code he used.
  • [02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes.
  • [3:03] That’s it for today!
  • [3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Sep 03, 2019
Is TikTok The Next Big Thing? | Ep. #1128
04:37

In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic is whether TikTok is the next big thing.
  • [00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats.
  • [00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars.
  • [01:00] The app does short videos, and people are creating funny content including music videos.
  • [01:20] Their typical user drops off after 30 days, which is a problem.
  • [01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it.
  • [01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads.
  • [01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business.
  • [02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity.
  • [02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform.
  • [02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet.
  • [02:56] Their user count is growing but they don’t have the reach that Facebook has.
  • [03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop.
  • [03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day.
  • [03:38] A great social media network to leverage right now is WhatsApp.
  • [03:49] That’s it for today!
  • [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 02, 2019
7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127
06:30

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019
  • [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests.
  • [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources.
  • [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising.
  • [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89.
  • [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa.
  • [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them.
  • [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it.
  • [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money.
  • [04:25] Their price optimization typically leads to a 15% increase in new revenue.
  • [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more.
  • [05:37] That’s it for today!
  • [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 01, 2019
How to Simulcast to Instagram | Ep. #1126
04:08

In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to simulcast to Instagram and why it’s important.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Going Live on Multiple Social Platforms.
  • [00:30] What is simulcasting and why is it important?
  • [01:01] Our favorite simulcasting tool: Restream.
  • [01:16] The platforms we are missing at the moment.
  • [01:42] How to re-stream to Instagram with Yellow Duck.
  • [02:06] What to keep in mind when putting out content on Instagram.
  • [02:35] Your audience and social platform will affect the type of content you put out.
  • [02:51] The similarities between all “Live” platforms, even Mixer
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Aug 31, 2019
Is Growth Hacking Still Relevant? | Ep. #1125
04:22

In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is Growth Hacking Still Relevant?
  • [00:40] Around 2012, one of Neil’s partners coined the term, “growth hacking”.
  • [01:49] Growth hacking isn’t dead, but Neil doesn’t care for the term.
  • [02:20] We’ve both been called growth hackers, but we prefer to be called marketers.
  • [02:55] Evolve your skills as a marketer. Think about long-term growth.
  • [03:11] Growth hackers think about the variables and long-term growth.
  • [03:36] That’s it for today!
  • [03:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 30, 2019
When's the Right Time to Jump into a New Social Network? | Ep. #1124
04:33

In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Right Time to Jump into a New Social Network
  • [00:34] TikTok is a new social network that has taken off.
  • [00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself.
  • [01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize.
  • [02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them.
  • [02:50] Social networks are based off of user growth, not actual value.
  • [03:15] If the network is growing and they are being talked about, look into it.
  • [03:45] TikTok’s current revenue is well into the millions.
  • [03:47] That’s it for today!
  • [03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 29, 2019
Should You Integrate Virtual Reality Into Your Marketing? | Ep. #1123
03:28

In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Should You Integrate VR into Your Marketing?
  • [00:36] Facebook bought Oculus for a lot of money.
  • [01:03] VR is happening in gaming, but it’s not pervasive across different industries.
  • [01:22] Neil sees AR being used more than VR.
  • [01:35] It’s not realistic for VR to take off right now.
  • [01:50] Neil thinks a future much like “Ready Player One” is on the horizon.
  • [02:22] Halo just came out with a VR experience.
  • [02:38] That’s it for today!
  • [02:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 28, 2019
How to Become a Great Marketing Strategist | Ep. #1122
04:35

In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Become a Great Marketing Strategist
  • [00:37] Check out our episode on the difference between strategies and tactics.
  • [01:22] You want to specialize in marketing.
  • [01:35] You need to look at a lot of businesses and see what they are doing to grow.
  • [02:25] Talk to people who have done it before and get their input.
  • [02:35] Neil likes to offer people money for their time on the phone.
  • [03:05] Don’t fire before aiming.
  • [03:38] Remember to be patient, as it takes years of experience to be great.
  • [03:45] That’s it for today!
  • [03:49] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 27, 2019
Are Chatbots Still Relevant? | Ep. #1121
03:49

In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Are Chat Bots Still Worth It?
  • [00:38] Popular chat bot services are Intercom and Drift.
  • [01:30] In general, they convert well and are worth it.
  • [01:45] Just having a chat bot won’t work if you don’t create a logical funnel.
  • [02:26] ManyChat is the Goliath in the industry and they work within Facebook.
  • [02:51] Get in on the early days of chat bots, while they still work.
  • [03:02] That’s it for today!
  • [03:06] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 26, 2019
How to Supercharge Your Engagement | Ep. #1120
05:02

In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Supercharge Your Engagements
  • [00:40] Encouraging comments will help bump your post.
  • [01:01] Try responding to comments that you receive and engage followers.
  • [02:12] This strategy doesn’t work as well as it used to, because algorithms detect if you’re outright asking for comments.
  • [02:36] Play to the specific platform on which you are posting.
  • [02:57] Live is a priority right now on LinkedIn.
  • [03:25] Email blasts used to help boost engagements, but it isn’t working as well as it once did.
  • [03:55] You need native engagements on social platforms.
  • [04:18] That’s it for today!
  • [04:23] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 25, 2019
How to Hire Amazing Designers For Cheap | Ep. #1119
04:35

In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Hire Amazing Designers on the Cheap
  • [00:40] Neil usually goes to Dribbble to find quality writers for inexpensive rates.
  • [01:40] Make sure you find someone with a relevant portfolio and body of work.
  • [02:16] Eric was hesitant to use Dribbble, but has found that the people he hired did good work.
  • [02:40] Some freelancers on Dribbble can be high-ranking creative directors, but that won’t be listed on their profile.
  • [03:01] When you find someone you like, keep them on and pay an hourly rate.
  • [03:26] Follow Dribbble on Instagram, because they highlight top designers.
  • [03:45] That’s it for today!
  • [03:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 24, 2019
​Is it Good to Be "Jack of All Trades" in Digital Marketing | Ep. #1118
03:29

In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing?
  • [00:44] Eric focused on one thing when he started out.
  • [00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing.
  • [01:25] Get good at one thing and then branch out.
  • [02:12] Neil agrees that you can specialize, but you need to learn how to do other things.
  • [02:30] If you want to be a CMO, you need to know a multitude of things.
  • [02:49] That’s it for today!
  • [02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 23, 2019
Does Live Cannibalize Your Video Audience | Ep. #1117
03:48

In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Does Live Cannibalize Your Video Audience?
  • [01:02] It has not cannibalized our podcast audience. 
  • [01:15] We always get viewers that had previously never heard of us.
  • [01:30] It might cannibalize your audience in that you will get fewer total views.
  • [02:25] We find that it boosts our subscribers overall.
  • [02:50] To help prevent cannibalizing your content, create different content for live and your posted videos.
  • [02:59] That’s it for today!
  • [03:03]  Go to Marketing School to check out a video that will help you grow your business.

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Aug 22, 2019
How Neil and Eric View Business Differently | Ep. #1116
10:54

In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Our Different Approaches to Business
  • [00:33] Neil has been in business for 17 years, while Eric has been in business for 5.
  • [00:55] Eric tends to be more patient.
  • [01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes.
  • [02:38] Neil is big on doing one thing and one thing only.
  • [03:05] Eric likes to diversify more often.
  • [05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience.
  • [07:00] At one point, Eric sold his home to float his business.
  • [08:36] Neither of us is right or wrong, we just have different approaches to running a business.
  • [09:22] The older we get, the more stuck in our ways we will be.
  • [09:40] We don’t push each other to conform to each other’s ideals.
  • [10:08] That’s it for today!
  • [10:15] Go to Marketing School to check out a video that will help you grow your business.

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Aug 21, 2019
Marketing Tactics on Which We Disagree | Ep. #1115
06:12

In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Marketing Tactics on Which We Disagree
  • [00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes.
  • [01:05] It’s a method that worked, until it didn’t.
  • [01:22] We agree on most things.
  • [01:30] Eric goes live more than Neil does.
  • [01:40] Neil has gotten better results when he focuses on big channels and big wins.
  • [01:55] Eric is better at splitting his focus.
  • [03:10] In general, Neil is quicker to execute things.
  • [03:40] We are at different stages of our careers.
  • [03:50] This is why our methods vary.
  • [04:51] Different things work for different people.
  • [05:30] That’s it for today!
  • [05:33] Go to Marketing School to check out a video that will help you grow your business.

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Aug 20, 2019
Is Patreon Worth It? | Ep. #1114
03:37

In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is Patreon Worth It?
  • [00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors.
  • [00:58] This is mostly a podcast and YouTube phenomenon.
  • [01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it.
  • [02:22] In general, you can make way more money having a good product or service instead of asking people for money.
  • [02:40] Think of Patreon money as extra or free money, instead of your main source of income.
  • [02:49] That’s it for today!
  • [02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 19, 2019
Our Favorite Marketing Channel | Ep. #1113
05:04

In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Our Favorite Marketing Channels
  • [00:35] Eric loves streaming right now.
  • [01:20] Neil’s favorite marketing channel is simply building a good product or service.
  • [01:45] If you create a good product, it markets itself.
  • [02:45] Leverage your great product by having good branding.
  • [03:10] What is right for us, may not be right for you.
  • [04:12] That’s it for today!
  • [04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 18, 2019
Where Digital Marketing is Headed | Ep. #1112
05:13

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Future of Digital Marketing
  • [01:00] The offline and online world are merging.
  • [01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future.
  • [01:30] Smart homes are becoming more common.
  • [01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”.
  • [02:24] Zero-click searches are continuing to increase in frequency.
  • [02:45] Optimize your titles and meta-descriptions to help with voice search.
  • [04:10] If you get ahead of this, you will be ready when it is the dominant search method.
  • [04:32] That’s it for today!
  • [04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 17, 2019
Is it Too Late to Start a Podcast? | Ep. #1111
05:13

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is it too Late to Start a Podcast?
  • [00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone.
  • [01:34] When starting a podcast, you have to be patient, because you won’t get traction right away.
  • [02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time.
  • [02:55] Don’t expect to make money right away.
  • [03:05] If you seek to add value, you will do well.
  • [04:15] The podcast numbers keep going up over time.
  • [04:27] That’s it for today!
  • [04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 16, 2019
How to 19x Your Content Output| Ep. #1110
05:23

In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Increase Your Content Output by 19
  • [00:40] Eric and Neil took the podcast and spread it across different platforms.
  • [01:30] They could also turn the episodes into blog posts and repost them in other formats.
  • [02:17] You can then re-post any blog posts on social media platforms.
  • [02:40] Going live is another way to promote one piece of content.
  • [03:20] Twitch streaming is also another new way to promote your content.
  • [03:45] You need to have an omni-channel approach, because no one channel is the best way.
  • [04:10] Apply the rule of seven.
  • [04:18] That’s it for today!
  • [04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 15, 2019
Should You Charge on an Hourly, Monthly or Yearly Basis? | Ep. #1109
05:12

In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Your Pricing Plan
  • [00:30] Should you charge hourly, monthly, or annually?
  • [00:35] When you trade hours for dollars, you cannot scale.
  • [02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill.
  • [03:05] Monthly is fine, but yearly is ideal.
  • [03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month.
  • [03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail.
  • [04:02] When you’re starting out, take whatever you can get.
  • [04:10] That’s it for today!
  • [04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 14, 2019
Is AppSumo Worth It? | Ep. #1108
04:34

In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is AppSumo Worth it?
  • [00:30] AppSumo is like Groupon, but for applications.
  • [00:57] They can blast your app to their mailing list and will split the conversions with you.
  • [02:04] If you need the quick revenue hit, it’s worth it.
  • [02:30] It could help you keep your business up and running.
  • [03:18] In general, you will get more return from long-term partnerships than AppSumo.
  • [03:41] That’s it for today!
  • [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 13, 2019
How to Leverage Product Hunt to Gain More Traffic | Ep. #1107
04:13

In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic
  • [00:32] Product Hunt is like Reddit.
  • [00:45] We used to market our podcast on PH.
  • [01:21] The key is to submit after midnight on PH.
  • [01:30] Engage as much as possible.
  • [02:34] Have good descriptions and reviews.
  • [02:55] Make sure people share your posts.
  • [03:18] Eric used to check PH every day, but that’s not necessary.
  • [03:26] That’s it for today!
  • [03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 12, 2019
The Best Kind of Growth (pre-tax growth) | Ep. #1106
07:44

In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Best Kind of Growth
  • [00:35] Spend less than you make.
  • [00:45] “Revenue is vanity, profit is sanity.”
  • [01:45] Financial advisors take a cut of what you make.
  • [02:05] You want pre-tax growth, because you want to spend your money before taxes.
  • [03:11] The best way to look at it is: If something works for you, go all in on that tactic.
  • [04:30] Neil used to do some angel investing, but it has slowed down.
  • [04:43] He has been investing in venture funds.
  • [05:25] You can get a great return on investing in venture funds.
  • [05:41] The best kind of growth is investing in yourself.
  • [06:05] You build brand power by investing in yourself.
  • [06:51] That’s it for today!
  • [06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 11, 2019
You Should Spend the Majority of Your Time on These 2 Things | Ep. #1105
05:06

In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How You Should Spend Your Time
  • [00:45] Branding!
  • [01:45] Leveraging your brand can help you build a business.
  • [01:54] Brands are defensible.
  • [02:25] When you have a recognizable brand, you have a leg-up on the competition.
  • [02:45] Branding can bring in higher conversions.
  • [03:54] That’s it for today!
  • [04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 10, 2019
Here’s What We Are Doing With Our Own Mastermind | Ep. #1104
05:58

In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Our Mastermind Group
  • [01:00] We like hanging out with driven people.
  • [01:05] We want it to be about 100-150 people.
  • [01:15] We plan to have about three meetings per year.
  • [02:04] We’re hoping people will share the tactics that helped them scale their businesses.
  • [03:20] We’re going to share our knowledge of what works.
  • [04:15] We want to make sure everyone joining the Mastermind is on the same professional level.
  • [04:57] That’s it for today!
  • [05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 09, 2019
The Most Successful People Do This | Ep. #1103
06:08

In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Habits That Contribute to Success
  • [00:45] The most successful people take time to think.
  • [00:55] Block out time just to strategize and contemplate your business.
  • [02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses.
  • [02:38] Successful people find an opportunity and leverage it quickly.
  • [03:20] Go after a big market and execute quickly.
  • [03:40] Focus and be passionate about what you do.
  • [04:05] Sitting down and thinking won’t work if you don’t have financial success first.
  • [05:03] That’s it for today!
  • [05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 08, 2019
How Much Should You Charge Clients? | Ep. #1103
06:22

In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How Much You Should Charge Clients
    [00:45] Neil bases his rate off of one simple thing.
  • [00:50] Ask what the client’s budget is!
  • [01:05] The scope of rates can really vary, so budgeting is important.
  • [01:20] Figure out what it will take to achieve their goals.
  • [02:15] Position the conversation around values.
  • [02:30] Every client will say that they can spend unlimited money for absolute results.
  • [03:03] Check out the book Win Without Pitching.
  • [03:28] If you guarantee results, they may be willing to pay more for you than a competitor.
  • [03:50] Offer three pricing options.
  • [04:03] Charged based on value.
  • [04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business.
  • [04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue.
  • [04:46] That’s it for today!
  • [04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 07, 2019
Are Masterminds Really Worth It? | Ep. #1101
06:23

In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: If Masterminds are Worth It
  • [00:33] A Mastermind group is a discussion session centered around a specific topic, industry, or purpose.
  • [01:15] You can have one with as little as 5 people.
  • [01:48] The groups can also get as large as a couple hundred people.
  • [02:05] Some groups make a profit and others are free.
  • [02:33] In India, the groups are very costly.
  • [03:10] Spending $10,000/year is worth it to Eric, because Masterminds helped save his business.
  • [03:40] If it doesn’t work out, you probably picked the wrong Mastermind.
  • [04:14] Ideally, other group members should be on your level or higher.
  • [04:30] You don’t want someone to be just starting out, because they won’t help you.

[04:54] That’s it for today!

[05:02] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Aug 06, 2019
What’s the Best Way to Learn Marketing When You Don’t Have Your Own Site | Ep. #1100
04:16

In episode #1100, we discuss the best way to market, when you don’t have a website.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website
  • [00:33] Neil didn’t always have a website, so he built a Wordpress site.
  • [00:38] The best place to learn about Wordpress is at WP Beginner.
  • [01:05] You can intern, volunteer, read blogs, etc. to learn how to build a site, but the best way is to learn by doing.
  • [02:10] We’ve talked about where to learn marketing before.
  • [02:45] If you work for free, it’s a way to learn.
  • [03:10] However, when you pay someone, people are more motivated.
  • [03:23] That’s it for today!
  • [03:27] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 05, 2019
How Often Does Digital Marketing Really Change? | Ep. #1099
04:42

In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How Often Digital Marketing Changes
  • [00:50] When we include the year on things, it helps with click-throughs.
  • [00:59] Every time you change the year, your clicks increase.
  • [01:30] Marketing can change drastically because of algorithm updates.
  • [02:00] When we create videos and podcasts, the advice changes as the algorithms change.
  • [02:15] We’ve been recording for 3 years, so our new advice becomes contradictory.
  • [02:54] Google made 13,000 changes to the algorithm in one year.
  • [03:20] Digital marketing changes on a daily basis.
  • [03:30] Always test and tweak in order to stay up-to-date.
  • [03:33] That’s it for today!
  • [03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 04, 2019
How to Respond to Poor Reviews | Ep. #1098
05:51

In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Respond to Poor Reviews
  • [01:00] The first thing you should do is see why you are getting poor reviews.
  • [01:10] Then tell people how you are tackling the problem.
  • [02:38] Eric’s business has a three-star review on Glassdoor.
  • [02:56] He thinks they gave a thoughtful answer to the comment.
  • [04:05] Eric and Neil don’t tend to give businesses bad reviews.
  • [04:22] They prefer to deal with it in person or in a personal fashion.
  • [04:56] That’s it for today!
  • [05:05] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 03, 2019
Does Rich Anchor Text Still Matter? | Ep. # 1097
04:40

In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.


TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Does Rich Anchor Text Still Matter?
  • [00:57] Neil recently made a blog post about this.
  • [01:10] He tried a bunch of link building tactics.
  • [01:20] He found that anchor text is one of the biggest drivers in rankings.
  • [01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer.
  • [02:30] Also remember to build links the “natural” way.
  • [03:00] Investigate your competitors’ ratios of rich anchor text.
  • [03:32] That’s it for today!
  • [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 02, 2019
When You Should Build Links to a Piece of Content | Ep. #1096
04:06

In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link building.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When You Should Build Links to a Piece of Content
  • [00:50] If content is ranking well and in striking distance of being top 3, you can use GSC or Ahrefs to help you.
  • [01:30] If you don’t have domain authority, build your links on the top ten keywords.
  • [02:22] Ahrefs has a tool that will help you see how many back links you would need to build.
  • [03:00] If you have a big budget, but no domain authority, it would be wise to start building links.
  • [03:13] That’s it for today!
  • [03:20] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 01, 2019
When Should You Upgrade A Piece of Content? | Ep. #1095
05:54

In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When You Should Upgrade a Piece of Content
  • [00:57] Upgrading means making your content better.
  • [01:10] Better can mean more thorough or more relevant.
  • [01:45] Using SEMRush, you can look at the top pages and see their stats.
  • [02:31] You can upgrade manually.
  • [02:50] Let us know what your roadblocks are to upgrading your content.
  • [03:30] Within 30 days of upgrading, you should see results.
  • [03:45] Look at the head terms for which you rank and weave the long-form versions into the content.
  • [04:41] That’s it for today!
  • [04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 31, 2019
The Difference Between Strategies and Tactics | Ep. # 1094
05:29

In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Difference Between Strategies and Tactics
  • [00:45] Strategies are overarching concepts.
  • [01:05] A tactic is a method of operation.
  • [02:01] Tactics are what help you achieve your strategy. 
  • [03:18] Focus on one strategy at a time.
  • [03:42] A great tactic is spending 50% of your time updating old content.
  • [04:17] That’s it for today!
  • [04:48] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 30, 2019
The Genius of Superhuman’s Marketing | Ep. #1093
08:13

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Genius of Super-Human’s Marketing
  • [00:38] Superhuman is an email client that helps you reach inbox-zero.
  • [01:09] They raised $33 Million to build an email product.
  • [01:34] They built a product that just works.
  • [02:08] They created a wait list to generate further interest.
  • [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.
  • [02:50] Some think they are exaggerating their waiting list size.
  • [03:50] Eric pays for Superhuman and he loves it.
  • [04:17] He feels it helps him work quickly.
  • [05:15] The question is whether $30 is worth saving 2 hours per month.
  • [06:55] Often times, you have to fail before you succeed.
  • [07:19] That’s it for today!
  • [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 29, 2019
Where Our Live Events Are Going From Here | Ep. #1092
05:16

In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Where Our Live Events are Going From Here
  • [01:05] Our Marketing School Intensives are going to happen once per month.
  • [01:15] We are going to test out the process to see how it goes.
  • [01:24] Our goal is to help people improve and grow their businesses. 
  • [02:38] We want to do these events the way we think they should be done.
  • [02:51] We wanted to take the best parts of other live events and turn it into one event.
  • [03:10] These events are for growth-oriented, open-minded people.
  • [04:10] If what you’re doing works, do more of it.
  • [04:28] That’s it for today!
  • [04:35] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
Jul 28, 2019
How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091
34:36

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success
  • [01:20] You should focus on traffic before you focus on conversions.
  • [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter!
  • [03:10] People don’t create content for all stages of the funnel, which they absolutely should.
  • [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel.
  • [06:10] Top marketers measure content at a topic level.
  • [09:40] It’s important to do keyword research.
  • [11:45] It’s important to have a good relationship with sales.
  • [12:00] You need to have a strong common language between marketing and sales.
  • [13:45] You need to set up an SLA.
  • [15:40] It’s possible to extrapolate future success from current sales metrics.
  • [17:40] It’s important to leverage good reviews.
  • [18:00] HubSpot does a good job at being transparent.
  • [18:25] Marketers need to have more say in packaging and design.
  • [18:40] RxBar is a great example of transparent packaging.
  • [21:00] There are not enough marketers that create and build strong personal brands.
  • [21:27] The most important part of branding, is that you need to have a unique viewpoint.
  • [22:35] Marketers must be willing to exist in the public eye.
  • [24:34] Creating content is important to building your brand.
  • [27:45] Beat your competitors at their own game.
  • [29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience.
  • [31:15] Make sure to wrap your links, so you get more conversions.
  • [31:30] If you’re scheduling a lot of content, you need to check when your audience is online.
  • [33:05] Email Ryan if you want further content from him and his company.
  • [33:32] That’s it for today!
  • [33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 27, 2019
Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090
32:10

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event.

Tune in to hear them discuss Yaniv’s method for success.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: A Conversation with Yaniv from Nextiva
  • [01:30] Nextiva’s core product is business phone service.
  • [01:50] They have a team of over a thousand people and compete with large companies all over the world.
  • [02:06] They are making over $170 Million in annual revenue.
  • [04:26] Affiliates are a big part of their business.
  • [05:41] It’s a great way to put content out on high-domain-authority sites.
  • [06:08] Being relentless is the thing that made Nextiva the success that it is.
  • [07:50] When hiring, Yaniv focuses on three principles.
  • [07:55] Hire people who are great at what they do.
  • [08:26] Surround yourself with “doers”.
  • [09:12] Don’t hire assholes.
  • [10:02] Disney used to test people before the interview even began.
  • [13:15] Nextiva launches products fairly often.
  • [13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day.
  • [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts.
  • [15:40] Monthly, Nextiva spends half a million dollars on Ad Words.
  • [16:11] Yaniv encourages the use of exit pop-ups.
  • [19:33] The top complaint most employees have is poor communication.
  • [20:01] So, Nextiva set out to fix that problem.
  • [20:46] They realized people hate emails and reading, so they created a weekly video update.
  • [23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors.
  • [24:22] Cameo is the best new tool that Yaniv has added to his workflow.
  • [28:32] Yaniv does all his work on his iPad Pro.
  • [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers.
  • [30:38] He finds LinkedIn to be a great resource for articles and insights.
  • [31:10] That’s it for today!
  • [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 26, 2019
How to Market in a Recession | Ep. #1089
09:52

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part V
  • [01:00] What impact will the recession have on CPA’s and the start-up world?
  • [01:12] Paid media is getting more and more expensive.
  • [01:27] If the costs go up, eventually, the ROI and costs will break even.
  • [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line.
  • [02:45] What are the most important metrics or KPI’s when it comes to marketing?
  • [03:41] If you can build up a big enough brand, you can create demand with consumers.
  • [04:45] What is Eric playing right now?
  • [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team.
  • [05:10] Segment is encroaching on Hull’s space, but Hull still does it better.
  • [05:45] Is there any other service besides HubSpot?
  • [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot.
  • [06:15] If you tell a company what isn’t working, they will often work to improve their product or service.
  • [06:45] Voice search is going to continue to grow.
  • [07:25] No one has created a way for a consumer to ask a question and make a purchase. 
  • [08:49] That’s it for today!
  • [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 25, 2019
What Will Digital Marketing Look Like in 20 Years? | Ep. #1088
09:48

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part IV
  • [00:56] What is the quickest and most efficient way to do link building on a budget?
  • [01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you.
  • [02:12] Whatever industry you’re in, there are tools there to help you.
  • [02:50] What is the endgame for Eric and Neil? 
  • [03:00] What is the impact of digital marketing 20 years down the road?
  • [03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family.
  • [04:05] Neil doesn’t feel that he needs to make a lot of money.
  • [06:22] Eric is happy with his position in life, as well.
  • [06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices.
  • [07:40] Your smart kitchen appliances could potentially make recommendations.
  • [08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections.
  • [08:47] That’s it for today!
  • [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 24, 2019
Will Publishing a Book Help You With Marketing? | Ep. #1087
11:29

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part III
  • [01:03] Are SEO techniques different in different countries?
  • [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.
  • [01:50] Are books good marketing and branding tools?
  • [02:00] The economics of publishing weren’t great for Neil.
  • [03:00] Neil felt his publisher was unecessarily pushy.
  • [04:02] Eric had a different goal than Neil did, when publishing his book.
  • [04:25] Being able to leverage an audience is a powerful outcome.
  • [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon.
  • [07:05] Why do Eric and Neil like Intercom best?
  • [07:20] Intercom has greater functionality than MobileMonkey and ManyChat.
  • [08:25] The biggest threat to the agency model is automation.
  • [09:15] Incentive models are misaligned.
  • [09:30] When they pay for performance, the incentives are much more aligned.
  • [10:29] That’s it for today!
  • [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 23, 2019
Should You Start a Mastermind Group? | Ep. #1086
09:40

In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the use and creation of Mastermind groups.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: Marketing School Live Q & A Part II
  • [01:50] What are good tips for putting together a Mastermind group?
  • [02:10] What is your motivation for putting together a group in the first place?
  • [03:15] Eric’s group meets every six months.
  • [03:30] Before that, he had monthly dinners, but he didn’t curate the attendees as well as he should have.
  • [03:54] Look at this template for Mastermind groups: Mastermind Talks.
  • [04:25] You want to facilitate a bond between members.
  • [04:55] You can always join a Mastermind, but creating your own can prove useful if you have your own business thesis.
  • [05:25] Try to create a group where you surround yourself with people you would want to see all the time.
  • [05:58] Neil found this was better, because meetings weren’t as conducive as frequent check-in’s were.
  • [06:40] Hanging out with like-minded people will help you achieve your goals.
  • [07:45] A lot of Neil’s friends aren’t in his industry, but they are similarly driven.
  • [08:40] That’s it for today!
  • [08:55] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 22, 2019
How Do You Grow a Podcast Audience? | Ep. #1085
11:11

In episode #1085, we present a segment of the Q & A from our Marketing School Live event. 

Tune in to hear some insightful questions from the conference attendees.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: Marketing School Live Q & A
  • [01:40] What worked for us was doing a daily podcast.
  • [02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue.
  • [02:38] Create a mobile exit pop-up to convince people to subscribe.
  • [02:54] Pay bloggers with a similar audience to write a post about your show.
  • [03:07] As people to rate, review, and subscribe.
  • [04:25] We got our start after we finally had a face-to-face meeting at a Taco Bell.
  • [07:00] The idea for workshops came from Mastermind groups of which we have been a part.
  • [09:45] Reaching out to influencers for back links can be effective, but it’s not a sure thing.
  • [10:10] That’s it for today!
  • [10:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 21, 2019
The Future of Digital Marketing According to Neil Patel | Ep. #1084
38:20

Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA. 

Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel
  • [01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.
  • [02:40] I see every single side of marketing.
  • [03:20] There are at least a billion blogs on the Internet.
  • [03:30] Do we honestly need this many blogs?
  • [04:15] All companies are leveraging digital marketing.
  • [06:22] We are all worried about another recession.
  • [06:32] However, during the last recession, Google’s revenue went up.
  • [07:32] Marketing is going omni-channel.
  • [07:47] Google has the majority of the revenue, with Facebook a close second.
  • [10:06] In general, social shares are declining.
  • [10:25] Google doesn’t penalize for duplicate content.
  • [12:25] If you don’t keep updating your content, you won’t maintain your rankings.
  • [14:11] Conversion rate optimization is not sexy, but it’s effective.
  • [14:35] It’s the smallest investment with the biggest ROI.
  • [17:09] There are so many tools to use to compare your competitors stats with your own.
  • [19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow.
  • [24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well.
  • [24:40] For visibility and omni-channel marketing, always use the Rule of Seven.
  • [27:01] Email and push notifications are still a great way to market.
  • [30:00] The more you focus on conversions, the better off you will be.
  • [30:14] Conventional CRO tactics won’t work anymore.
  • [32:55] Personalized messaging is a great tactic.
  • [33:12] Chat is responsible for 28% of Neil’s sales.
  • [36:15] Anything you do in marketing and business should be researched and tested.
  • [37:12] That’s it for today!
  • [37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 20, 2019
7 Proven Marketing Hacks That Work Really Well | Ep. #1083
32:27

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well
  • [02:00] People get on the paid ads hamster wheel too often.
  • [02:15] People also get stuck paying people for bad content.
  • [02:55] Content MVP’s.
  • [03:45] Top-performing content is often around 2000 words.
  • [04:28] People forget about links.
  • [06:07] Problogger is a great place to hire good writers.
  • [07:30] HubSpot hires people just to update content.
  • [09:33] Zero-click searches.
  • [10:16] Eric and Neil do content sprouting.
  • [10:30] Spin content out into different formats.
  • [13:15] Improving metadata is important.
  • [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest.
  • [18:32] Customer data platforms.
  • [18:45] These are fairly new.
  • [19:06] The hot thing right now is personalization and Hole.io allows you to do this.
  • [22:41] Doing the right things at the right time is important in terms of sales.
  • [25:15] Chatbots.
  • [27:22] Intercom helps combine chat and email to make your marketing stronger.
  • [28:20] AI for ads.
  • [28:28] Pattern89 is AI for digital ads.
  • [30:00] As long as you make time to do all of these things, you will succeed.
  • [30:15] Consistency is key.
  • [31:17] That’s it for today!
  • [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 19, 2019
How To Design Your Thinking For Unstoppable Growth | Ep. #1082
40:39

In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth.  Tune in to hear all about what Syed does and how he runs his business.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth
  • [01:15] Syed’s company creates Wordpress plugins. 
  • [02:34] They have over 9 Million websites using their software.
  • [04:31] Syed tries to be consistent and do the simple stuff that delivers over time.
  • [05:15] Syed has personal health goals, because he gained a good deal of weight.
  • [05:40] He applied a similar principle here and did the simplest things with consistency. 
  • [07:58] An external success gap is the gap between what the product does and what the customers use the product for.
  • [10:00] An internal success gap is what your product does and what the user thinks it should do.
  • [10:10] Sometimes, there are things that the product can do, but doesn’t yet, because the company hasn’t anticipated all of the users’ needs.
  • [10:43] Affiliate marketing is having a commision-only sales team.
  • [13:05] If someone is ranking for the best article on marketing, you can reach out to them to try out your product.
  • [17:32] Syed got his first customers through his blog that already had a big following.
  • [17:41] He also used influencer marketing.
  • [19:01] Content marketing is still key to success and Syed leverages this to attract more customers.
  • [21:56] Syed has in-house writers, because he needs people with a certain level of expertise.
  • [24:45] Publish Press is a great tool for tracking content.
  • [27:05] Wordpress powers 34% of the web.
  • [27:30] Syed sees it as the operating system of the web.
  • [29:15] Hiring the right people has helped Syed, as is having a physical planner and blocking off his Fridays.
  • [34:56] Syed found that building relationships (strategic partnerships) with other companies has proven successful.
  • [37:40] Streaks has added a lot of value to Syed’s life; it’s a great accountability tracker.
  • [38:08] The Content Template feature in SEMRush has proven helpful to his company, as well.
  • [38:30] One book Syed recommends is Extreme Revenue Growth.
  • [39:13] That’s it for today!
  • [40:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 18, 2019
Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081
36:03

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
  • [02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
  • [02:47] Larry started WordStream in 2008 out of a bakery he frequented.
  • [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
  • [03:20] He sold the business one year ago.
  • [04:22] Facebook is getting in trouble for questionable live streams and censorship.
  • [04:55] The future of Facebook is private groups and messaging.
  • [06:22] Live chats are a core growth marketing area on which to focus. 
  • [08:40] Anything you can do with email marketing,  you can do with messaging.
  • [11:35] Use a chatbot builder like MobileMonkey.
  • [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
  • [15:10] This helps improve conversions.
  • [17:25] In order to improve experiences, you would want to create content around questions people have.
  • [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
  • [19:47] No matter what you’re selling, try to take people on a conversational journey.
  • [22:30] It’s never been easier to grow your email subscriber list.
  • [23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
  • [23:40] A Comment Guard is a strategy for baiting users into messaging your company.
  • [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
  • [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
  • [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells.
  • [31:15] You can also remarket people based on conversational criteria.
  • [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users.
  • [33:27] Engagements rates are 100x better than email marketing.
  • [34:45] That’s it for today!
  • [34:48] Please go to Marketing School for a free copy of Larry’s slides.

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Jul 17, 2019
Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080
07:44

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate
  • [00:51] As the day proceeded, Eric realized they could have charged for the event.
  • [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference.
  • [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees.
  • [02:52] Neil disagrees with Eric’s assessment. 
  • [03:10] Neil prefers to give away information for free.
  • [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs.
  • [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge.
  • [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it.
  • [04:45] We are providing value and those surveyed said they would pay for another event.
  • [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective.
  • [05:50] Tweet at Eric to give us your thoughts!
  • [06:50] That’s it for today!
  • [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 16, 2019
7 Mistakes We Made From Our First Conference | Ep. #1079
06:06

In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference
  • [00:35] Check out the Marketing School Live videos we posted online!
  • [00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication.
  • [01:30] Another mistake was that the food was amazing, but there were no vegetarian options.
  • [01:57] We didn’t have an emcee. 
  • [02:45] Not charging for tickets hurt us a little bit.
  • [03:00] There wasn’t an easy way to digest and download all the information we shared.
  • [04:22] Eric underestimated the amount of work it would take to get butts in seats.
  • [04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up.
  • [04:54] Last minute, they had a bunch of open seats that they needed to fill.
  • [05:21] That’s it for today!
  • [05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 15, 2019
How to Throw A Successful Live Event | Ep. #1078
06:58

In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Throw A Successful Live Event
  • [01:07] For our first event, it went well.
  • [02:17] Everything was laid out for us at the venue.
  • [02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event.
  • [03:00] We had speakers come in from all over the States.
  • [04:30] Eric bartered with his friend to bring a food truck to the live event in exchange for two months of free services.
  • [05:10] We prepared for about six months to put on this live event.
  • [06:08] That’s it for today!
  • [06:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 14, 2019
How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077
06:33

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools
  • [00:38] Examples of such tools include: UberSuggest and SEMRush.
  • [01:20] When it comes to these tools, it’s hard to compare them.
  • [01:35] You should use these tools to see how you stack up to your competitors. 
  • [01:50] Always use the same tool for comparisons, so that the data will be similar.
    [02:50] When looking at these types of tools, Eric looks at trends.
  • [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating.
  • [04:40] B2C traffic information tends to be more accurate.
  • [05:00] You can rent out pages that rank for certain keywords.
  • [05:40] That’s it for today!
  • [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 13, 2019
Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076
05:45

In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update
  • [00:45] The June update wasn’t named anything specific.
  • [00:50] It was a core update and people lost a lot of keyword rankings.
  • [01:30] Eric found that even though he lost keywords, the keywords for which they already ranked, got better.
  • [02:40] There’s no clear trend, as it seems like a wash.
  • [03:05] Look at the sites and pages that are ranking in the top ten and learn from what they are doing.
  • [04:25] When these updates happen, it can be a crapshoot.
  • [04:45] Updating content helps you maintain your rankings.
    [04:50] That’s it for today!
  • [04:59] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 12, 2019
How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075
05:59

In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends
  • [00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs).
  • [01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people he follows.
  • [01:42] Just because something is trending, doesn’t mean it is necessarily effective.
  • [02:05] TikTok, for instance, is popular, but doesn’t have a good ROI.
  • [02:12] Neil likes to see what the trends are and then searches for case studies around them.
  • [03:05] This research helps him determine what to focus on in the future.
  • [04:15] Mastermind groups created for this purpose has proven a helpful way to discuss and dissect marketing trends.
  • [04:58] That’s it for today!
  • [05:10] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 11, 2019
Here’s My Favorite Social Network That You Aren’t Using | Ep. #1074
04:04

In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using
  • [00:40] Neil loves Reddit and thinks not enough people are using it.
  • [01:03] Also, their ads are dirt cheap.
  • [01:30] Discord is another option that Eric likes.
  • [02:40] Neil hasn’t used it himself, as he is not into gaming and music.
  • [03:07] That’s it for today!
  • [03:17] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 10, 2019
How to Effortlessly Create Amazing Content | Ep. #1073
05:23

In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Effortlessly Create Amazing Content
  • [01:00] Our format is unique and we enjoy making this podcast.
  • [02:01] You don’t have to plan out your content word for word.
  • [03:10] If you’re not enjoying it, creating content becomes hard.
  • [04:05] Timothy Sykes creates great content that helps him make money.
  • [04:20] That’s it for today.
  • [04:31] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 09, 2019
How to Collaborate with Influencers | Ep. #1072
05:21

In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Collaborate with Influencers
  • [00:35] Influencers have a lot of power.
  • [01:00] As long as you pick someone relevant to your product, a collaboration could only help.
  • [02:32] Eric had Kevin from the office make a video for his company using the Cameo app.
  • [03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products.
  • [04:15] Make sure you collaborate with people in your niche.
  • [04:22] That’s it for today!
  • [04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 08, 2019
7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071
07:25

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends
  • [00:33] 1: Intercom.
  • [00:45] Intercom has expanded their products and features.
  • [01:29] 2: Paid advertising.
  • [01:45] Remarket people with a video when they don’t convert from the original ad.
  • [02:31] 3: Hull
  • [02:37] Customer data platforms like Hull help you target the right customers.
  • [03:15] 4: Gong.
  • [03:25] Gong helps record and analyze sales calls.
  • [03:56] 5: Product-led growth.
  • [04:22] Offering useful tools for free will help you provide value and increase conversions.
  • [04:45] 6: Security.
  • [04:57] Emphasizing increased site security often increases conversions, because people are worried about security.
  • [05:43] 7: Run tests.
  • [06:20] Offer free trials and other options based on ideas from Redpoint.
  • [06:35] That’s it for today!
  • [06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 07, 2019
Are Joint Webinars Really Worth It? | Ep. #1070
04:53

In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Are Joint Webinars Really Worth It?
  • [01:00] We’ve both done them in the past.
  • [01:10] In doing them, you are sharing lists and contacts.
  • [01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue.
  • [02:10] When doing a joint webinar, a person may only share as many leads as another gives.
  • [02:40] You need to have a team ready to follow up on those leads.
  • [03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads.
  • [03:50] Find someone whose customers would want your product.
  • [04:05] That’s it for today!
  • [04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 06, 2019
How to Recover Your Rankings After a Google Update | Ep. #1069
04:44

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update
  • [00:45] Google updated recently, so you may have noticed a change.
  • [01:00] When your traffic goes down, find the pages that suffered and update the content.
  • [01:30] Google likes fresh content.
  • [02:20] Make sure the quality of content remains high.
  • [02:40] Neil has three full-timers whose sole job is to update content.
  • [03:06] He spends $15,000-20,000/month on updating content.
  • [03:51] That’s it for today!
  • [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 05, 2019
Is It Really Worth Building a Personal Brand? | Ep. #1068
06:46

In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Really Worth Building a Personal Brand?
  • [00:40] Happy Fourth of July to our American listeners!
  • [01:00] Ramit Sethi has built a personal brand around finance.
  • [01:15] He sells a lot of online courses and has published a book.
  • [02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not.
  • [03:50] If you are trying to build a lifestyle business, personal branding is key.
  • [04:25] If you want to get into “big business” personal branding isn’t as important.
  • [06:01] That’s it for today!
  • [06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 04, 2019
7 Examples of World Class Content That Stand Out From The Rest | Ep. #1067
07:03

In episode #1067, we discuss 7 examples of world class content that stands out of the rest.  Tune in to hear what makes this content stand out.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest
  • [00:51] 1: Mary Meeker’s Internet Trends Report.
  • [01:20] She covers things we wouldn’t have thought of.
  • [01:45] 2: Animagraffs.
  • [01:55] They create great infographics.
  • [02:05] 3: HotPod News.
  • [02:55] 4: Backlinko.
  • [03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out.
  • [03:51] 5: A16Z Podcast.
  • [04:11] Their job is to identify trends.
  • [04:20] 6: Gary Vaynerchuck.
  • [05:08] 7: AngelList.
  • [05:25] The creator of AngelList has a great podcast and is also a great guest.
  • [06:02] That’s it for today!
  • [06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 03, 2019
How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066
06:39

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer
  • [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay.
  • [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service.
  • [02:10] Check out Redpoint to read more about this.
  • [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone.
  • [03:00] Find out what made people pay for the service.
  • [04:00] 37% of people do 30 day free trials.
  • [04:08] 13% of people do the 7 day free trials.
  • [04:12] 3% of people do the 21 day free trials.
  • [04:25] At Clickflow, they are considering basing the free trial on usage instead of time.
  • [05:20] Companies like Slack have higher rates for their free trials. It really varies.
  • [05:40] Run tests and figure out what works for your company.
  • [05:44] That’s it for today!
  • [05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 02, 2019
Is Google Taking All of The Search Traffic? | Ep. #1065
05:59

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Google Taking All of The Search Traffic?
  • [00:45] 48.96% of Google queries were solved this year.
  • [01:40] Google is taking away clicks to websites, by putting the answer on the results page. 
  • [02:10] THey’re not evil, just doing what is in their best interest.
  • [03:35] You Have to leverage all the channels available to you.
  • [04:15] Optimizing search results is the future.
  • [05:00] Check out jumpshot.
  • [05:03] That’s all for today!
  • [05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 01, 2019
Relying On SEO Alone Is Dangerous. Here's What To Do Next | Ep. #1064
06:01

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next
  • [00:40] SEO is a great traffic source.
  • [01:05] You can’t rely on it, because of algorithm updates.
  • [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years.
  • [03:45] Try Rev to transcribe podcasts and videos.
  • [05:00] Nowadays, you can’t just rely on SEO for one channel.
  • [05:12] That’s it for today!
  • [05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 30, 2019
Video Reach is Dying- Here’s What You Need to Do | Ep. #1063
05:06

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do
  • [00:45] It’s getting harder and harder to get reach with video.
  • [01:35] You can’t just ask for comments anymore.
  • [02:35] It’s important to collaborate with someone who can get you more reach.
  • [03:50] Try simulcasting your videos.
  • [04:03] That’s it for today!
  • [04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 29, 2019
How to Get Away From The Paid Advertising Crack Pipe | Ep. #1062
06:17

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe
  • [00:40] Paid ads are something many people do.
  • [01:33] The costs per click continue to increase.
  • [01:45] Eventually, it won’t be worth the cost.
  • [03:15] Consider taking data from Facebook ads.
  • [04:00] Find ways to collaborate with people who have similar audiences.
  • [04:22] The omni-channel approach is important.
  • [05:06] Overstock does a lot of paid ads.
  • [05:22] You can make money by getting customers to re-purchase products.
  • [05:26] That’s it for today!
  • [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 28, 2019
Freemium VS Free Trial Which One Should You Offer? | Ep. #1061
07:29

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer?
  • [00:45] Freemium allows you to use the product for free with locked features.
  • [01:30] Hubspot switched from a free trial to freemium.
  • [02:00] Typically, trials give you access to all features, but for a limited time.
  • [03:00] Spotify is a good example of freemium.
  • [03:20] It comes with ads, but if you love it, you can pay for more features and no ads.
  • [04:45] Freemium is a good way to generate more traffic.
  • [06:18] Only 2-3% of freemium users convert.
  • [06:34] That’s it for today!
  • [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 27, 2019
Tim Ferriss podcast goes ad free: Our thoughts. | Ep. #1060
07:26

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts.
  • [01:15] He may get 3 Million downloads a month.
  • [01:25] If he charges $100 CPM, he can make $3.6 Million per year.
  • [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads.
  • [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter.
  • [04:15] Tim is experimenting with this method.
  • [04:30] This is just another monetization model that he is trying out.
  • [05:15] At six months, if it is going well, this may be a method to copy.
  • [05:35] Let people who can afford to experiment, do so in your place.
  • [06:29] That’s it for today!
  • [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 26, 2019
How to Create a B2B Marketing Funnel | Ep. #1059
06:56

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a B2B Marketing Funnel
  • [01:02] B2B funnels are different.
  • [01:40] At Single Grain, they have a B2B funnel: they do it through content.
  • [02:15] After listening to the podcast, people may become interested in Single Grain.
  • [02:30] The mid-funnel may be an e-book.
  • [02:45] Then you want to get them to a live event.
  • [03:46] Quizzes are great, as well.
  • [04:00] There are so many steps to a B2B funnel.
  • [04:25] Once you have a qualified lead, have them book a call.
  • [05:25] Always drive people to a great landing page that offers something.
  • [06:00] That’s it for today!
  • [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 25, 2019
How This Library Will Make Your Facebook Ads Perform Better | Ep. #1058
07:00

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better
  • [00:40] Facebook’s ad library is where you can see all the ads running on Facebook.
  • [01:10] Facebook is trying to be more transparent, which is why they created the ad library.
  • [01:42] Eric can see what a Trump PAC spend on ads.
  • [01:57] Make sure to click “See Ad Details”, which will break down the stats for you.
  • [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad!
  • [04:30] There are so many great ideas you can find by looking at successful ads.
  • [05:15] Make sure to check the stats of the ads.
  • [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel.
  • [05:59] That’s it for today!
  • [06:05] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 24, 2019
How to Find Incredible Ad Examples | Ep. #1057
05:02

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find Incredible Ad Examples
  • [00:40] Advertising is expensive and competitive.
  • [00:55] When you learn from other’s examples, you can see what works and how.
  • [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc.
  • [02:25] Look at the landing pages, as well.
  • [02:45] Land-Book is a great place to find landing page examples.
  • [02:58] AdBeat is another great resource.
  • [03:43] That’s it for today!
  • [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 23, 2019
What to Expect From Marketing School Live (Our Live Event!) | Ep. #1056
07:31

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!)
  • [00:35] The event is June 20th!
  • [00:40] There is a pre-event gathering on the Friday before.
  • [01:10] There will be awesome fresh content at the event itself.
  • [02:10] We will be there networking; it’s not a pitch-fest.
  • [02:22] We are going to have mushroom coffee.
  • [02:44] We will be recording a live version of marketing school.
  • [03:30] We’ll also have some great speakers.
  • [04:20] Syed from WP Beginner will be there.
  • [05:21] The livestream will be free, but the recording will be available paid at a later date.
  • [05:45] We look forward to seeing you all there!
  • [06:25] Stay tuned for a secret announcement!
  • [06:30] That’s it for today!
  • [06:34] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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Jun 22, 2019
My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055
05:18

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using)
  • [00:35] Cohorts is the new report.
  • [00:45] It’s in beta right now.
  • [00:55] It tracks how many people re-visit your site.
  • [01:05] If people don’t re-visit, you can’t convert.
  • [01:35] Don’t just focus on first-time traffic, but rather repeat traffic.
  • [02:40] Cohorts will help you figure out how to get repeat traffic.
  • [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.
  • [03:57] That’s it for today.
  • [04:00] Check out cohort!
  • [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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Jun 21, 2019
The Biggest Mistake You’ll Ever Make in Business | Ep. #1054
05:01

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business
  • [00:36] Eric’s mistake was always switching up his methods and never following through on one thing.
  • [01:50] Neil’s mistake was exactly the same.
  • [02:05] Stay focused on one business and one main project.
  • [03:10] Focus is important. Always double down on what works.
  • [03:21] Focus is about saying “no” to things.
  • [03:42] That’s it for today!
  • [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 20, 2019
Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) | Ep. #1053
05:27

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones)
  • [00:45] There are three main types of meta tags.
  • [00:52] Meta keywords are useless.
  • [01:25] When you spend a dollar on advertising, 80 cents goes to the headline.
  • [01:50] Google “how to create magnetic headlines” and there are also headline generators.
  • [02:40] You can always run tests using ClickFlow.
  • [04:00] Title is a direct SEO factor.
  • [04:15] That’s it for today!
  • [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 19, 2019
Should You Put Ads On Your Site? | Ep. #1052
04:28

In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Put Ads On Your Site?
  • [00:35] We’ve talked about this in the past.
  • [00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making.
  • [01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service.
  • [01:45] Eric thinks it’s lazy to put ads on your site.
  • [02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest.
  • [03:00] Sometimes, you can’t even control which ads are placed on your site.
  • [03:22] That’s it for today!
  • [03:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 18, 2019
How to Rank Higher Than Wikipedia | Ep. #1051
06:07

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank Higher Than Wikipedia
  • [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete.
  • [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top.
  • [02:40] Backlinko ranks well, because his posts are high-quality.
  • [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them.
  • [04:15] Neil recommends updating your content whenever you get traction.
  • [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.).
  • [05:09] That’s it for today!
  • [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 17, 2019
How to Make The Most of Internal Linking | Ep. #1050
05:31

In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make The Most of Internal Linking
  • [00:38] Internal linking tells Google about your site’s other pages.
  • [01:06] GSC is a free tool that will show you pages with good internal links.
  • [01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data.
  • [02:40] The page that gets the most links is typically the homepage.
  • [02:55] Link to your most important pages from your homepage.
  • [04:05] Neil like sto create detailed guides and link to other relevant posts.
  • [04:28] That’s it for today!
  • [04:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 16, 2019
Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? | Ep. #1049
05:17

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean?
  • [00:45] Prospects are people who come to your site; all potential customers.
  • [01:47] MQL’s are further down the funnel.
  • [02:38] An SQL is a lead your sales team has found.
  • [03:00] An SQL is probably a decision-maker.
  • [03:50] That’s it for today!
  • [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 15, 2019
7 Reasons Why Your SEO Is Weak | Ep. #1048
06:15

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak
  • [00:35] 1: You are not paying attention to your link velocity,
  • [01:12] 2: Branding.
  • [01:32] 3: Your site is too slow.
  • [02:17] 4: Writing content once won’t help your rankings.
  • [02:52] 5: You might have over-monetized your site.
  • [03:30] 6: User experience.
  • [04:22] 7: You might have too many technical issues on your site.
  • [05:05] That’s all for today!
  • [05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 14, 2019
Podcasts Are Appearing in Google SERPs. Here's What You Should Do | Ep. #1047
05:07

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do
  • [00:35] Google had an IO event where they announced that this would happen.
  • [00:55] You can see episodes and play them from the results page.
  • [01:11] Google is also helping transcribe podcasts.
  • [01:35] This is a sign that podcasting is becoming more popular.
  • [02:42] A venture firm did a study on podcasts.
  • [02:55] Once you have a podcast, make sure to create a website for it.
  • [03:35] Podcasts audiences are different than video audiences.
  • [03:55] Don’t expect results from day one.
  • [04:04] That’s it for today!
  • [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 13, 2019
The Hardest SEO Signal to Manipulate | Ep. #1046
07:26

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Hardest SEO Signal to Manipulate
  • [00:38] Brand signals are the hardest to manipulate.
  • [01:18] Brand signals is more likely to increase your traffic.
  • [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort.
  • [03:12] Dry Bar is a business with great branding and brand signals.
  • [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand.
  • [05:32] That’s it for today!
  • [05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 12, 2019
Google's Top 3 Ranking Factors For 2019 | Ep. #1045
09:38

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019
  • [00:38] Google made their own Mythbusters episode about themselves.
  • [01:00] Martin Splitt shared three top SEO factors on which people should focus.
  • [01:10] Factor 1: Content creation.
  • [01:42] Eric and Neil agree this is important.
  • [02:25] When creating content, deliver a good customer experience.
  • [02:52] Factor 2: Meta data.
  • [03:05] Make sure you have meta tags to describe your content.
  • [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks.
  • [06:45] Factor 3: Performance.
  • [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus.
  • [08:04] Brand queries are more important.
  • [08:08] That’s it for today!
  • [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 11, 2019
3 Tips For Better Subject Lines | Ep. #1044
08:23

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 3 Tips For Better Subject Lines
  • [00:35] Salesloft has people sending millions of emails out.
  • [01:33] Research shows that subject lines with just one word out-perform the average email by 87%.
  • [01:50] This casual subject line mimics more casual emails you might receive from friends.
  • [03:15] “Hey, Jane” performs better than just “Jane”.
  • [04:00] The more “human” the subject line, the better.
  • [04:15] Emails need to be under a certain word count to be successful.
  • [04:30] Avoid bullet points, as emails with bullet points get lower reply rates.
  • [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints.
  • [06:20] The more your list engages, the better your open rates, deliverability, etc.
  • [06:35] That’s it for today!
  • [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 10, 2019
How Eric Siu's Marketing His Brand New Startup | Ep. #1043
09:13

In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup
  • [00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests.
  • [01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve.
  • [01:30] It will help you optimize your content.
  • [02:20] Most people can’t afford paid ads.
  • [03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses.
  • [03:30] He contacts them to ask for feedback on his software, instead of trying to sell it to them.
  • [03:55] Then he will try to get them on a call.
  • [04:45] If you are collecting emails using Drip, you are tagging people based on their interests.
  • [05:05] Oz Content reaches out to people and lets them know they are doing a webinar instead of hard selling them.
  • [06:56] Eric reaches out to influencers and others in his space and demos his software.
  • [07:15] As these people see results, the good information gets passed on.
  • [08:05] If you have a podcast, it also helps to have guests on.
  • [08:30] That’s it for today!
  • [08:34] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 09, 2019
Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either | Ep. #1042
06:04

In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either
  • [00:40] If you start small, you may have to be the CEO at first.
  • [00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is.
  • [01:30] Focus your time on what you are the best at doing.
  • [01:45] Eric doesn’t like being a CEO and it’s not his strong suit.
  • [02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would.
  • [03:05] Berkshire Hathaway just had their annual meeting.
  • [03:20] They don’t invest in tech, but rather focus on what they do know.
  • [04:35] For us, it’s too crazy to take on the role of CEO, because of all the other projects we like to focus on.
  • [05:07] That’s it for today!
  • [05:14] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 08, 2019
How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) | Ep. #1041
06:13

In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This)
  • [00:45] Orbit Media wrote a post about this very topic.
  • [01:13] If you ranked #1 in Google today, you would be 630 pixels down.
  • [01:45] There are more ads now and a lot of other content before your listing.
  • [02:00] People why are paying Google will get preferential treatment.
  • [02:30] This is why an omni-channel approach is so important.
  • [03:45] Building your brand goes a long way to combat this.
  • [03:55] In the short term, you should focus on voice search.
  • [04:41] You can use remarketing lists for search ads.
  • [04:55] You can bid on the keywords that work best for you.
  • [05:15] That’s it for today!
  • [05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 07, 2019
What's New In Ubersuggest? | Ep. #1040
07:16

In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What's New In Ubersuggest?
  • [00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free!
  • [01:30] They have a dashboard that helps you see all your info in one place.
  • [01:45] Although they stopped showing traffic value.
  • [02:38] Ubersuggest makes sure to show backlinks now, as well.
  • [03:40] They have a bar chart for the number of keywords for which you rank.
  • [03:55] They break down social shares for you.
  • [04:15] They encourage leveraging the skyscraper technique by giving you all of this information.
  • [04:35] It’s a free tool, so anyone can use it.
  • [05:00] Anytime you do keyword research with Ubersuggest, you can see the overall trends of the keyword, graphs, and how difficult it is to rank for that keyword.
  • [05:32] Neil copied BuzzSumo and made Content Ideas.
  • [06:23] That’s it for today!
  • [06:27] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 06, 2019
Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? | Ep. #1039
07:42

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?
  • [00:40] Kim K. charges an average of $300,000-500,000 per post.
  • [02:15] You can get hundreds of thousands of followers when you team up with an influencer.
  • [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back.
  • [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base.
  • [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal.
  • [05:51] Start with a micro influencer and see how it goes.
  • [06:10] Testing is important.
  • [06:45] Look at who people follow in your ideal category.
  • [06:52] That’s it for today!
  • [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 05, 2019
How to Make $8,000+/mo From Podcasting With A Small Audience | Ep. #1038
06:57

In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make $8,000+/mo From Podcasting With A Small Audience
  • [00:41] Hot Pod News is about podcasting.
  • [00:50] There is a podcast called “Disrupting Japan”.
  • [01:01] The podcaster was able to get people to pay for a subscription to his podcast.
  • [01:35] The podcaster did a number of things to get money.
  • [01:40] He ran ads.
  • [02:05] He spent 70% of the time reaching out to people for sponsorships.
  • [02:22] However, he wasn’t happy because content became secondary.
  • [02:30] So he got a full-time job instead.
  • [03:15] You have to reach a certain level to hire team members.
  • [04:10] Anytime you can monetize whatever you’re doing with ads, it means you are doing something wrong.
  • [04:40] Sell your own products and services.
  • [05:30] That’s it for today!
  • [05:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 04, 2019
Yet ANOTHER New SEO Report From Google That Will Help You Grow | Ep. #1037
05:01

In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Yet ANOTHER New SEO Report From Google That Will Help You Grow
  • [00:45] It’s a more advanced page speed tool.
  • [01:01] This tool is available through Google Search Console.
  • [01:25] They color code speeds.
  • [02:11] The faster your site loads, the higher your traffic.
  • [02:41] It’s about speed to increase sales, not rankings.
  • [02:54] For every second of delayed load time, it costs Amazon about a billion dollars.
  • [03:52] That’s it for today!
  • [03:58] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 03, 2019
7 Simple Ways to Do Due Diligence On A Website | Ep. #1036
08:34

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website
  • [00:40] This is just a way of saying you need to comb a site and check everything out.
  • [01:00] 1: Use Ubersuggest.
  • [01:15] Check out organic keywords.
  • [01:50] 2: Similar Web.
  • [02:14] They break down the regions from which you are getting traffic.
  • [03:02] 3: Ask for reports.
  • [03:30] There are tons of reports you can ask for.
  • [03:45] 4: Ask what changes the site has tested.
  • [04:04] This will help you determine growth potential.
  • [04:20] 5: SpyFu and AdBeat.
  • [04:30] These tools will help you determine ad spend.
  • [05:07] 6:Talk to the customers.
  • [05:23] It will help you determine the needs of customers.
  • [06:00] 7: Ask the company what they want.
  • [06:20] Once you determine their needs, this helps you get to the heart of the issues at hand.
  • [06:51] If you are not 110% sure, don’t move forward.
  • [07:21] That’s it for today!
  • [07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 02, 2019
What Marketers Can Learn From Live Stream Shopping in China | Ep. #1035
05:00

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China
  • [00:45] Eric recently read a piece in the Wall Street Journal about this.
  • [01:00] Live stream shopping is following an influencer while they are shopping in real time.
  • [01:15] China does 220 of these types of live streams per month.
  • [01:30] Certain shop collect a commission.
  • [01:55] Neil thinks you will start to see this in the US within the next two years.
  • [02:05] He thinks this will also include future virtual stores.
  • [02:55] Figure out if this is something you can take advantage of somehow.
  • [03:30] The combination of offline and online worlds will continue.
  • [03:45] That’s it for today!
  • [03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 01, 2019
A New SEO Report From Google That'll Show You Where to Focus Your Efforts | Ep. #1034
04:20

In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A New SEO Report From Google That'll Show You Where to Focus Your Efforts
  • [00:45] The Discover Report comes from Google Search Console.
  • [01:00] This feature allows you to see which pages and links have the most potential.
  • [01:30] On your GSC overview, Discover is under “Performance”.
  • [02:52] It’s so new that not everyone has the Discover Report link yet.
  • [03:15] This will prove a powerful tool for upgrading existing content.
  • [03:26] The report helps you focus your efforts on the right place.
  • [03:34] That’s it for today!
  • [03:41] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 31, 2019
How to Find a Reliable Marketer | Ep. #1033
08:31

In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find a Reliable Marketer
  • [00:41] If you are looking for a blogger, go to Problogger.
  • [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable.
  • [01:45] Neil tests potential marketers.
  • [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim.
  • [03:20] Getting people to do paid tests is a good way to measure future success.
  • [03:45] If you have someone in your office, the interview process is important, as well as the testing.
  • [04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground.
  • [05:25] 95% of marketers say they can do things that they cannot.
  • [06:30] Applicant tracking systems are helpful.
  • [07:15] That’s it for today!
  • [07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 30, 2019
What Should You Look For in a Link Builder? | Ep. #1032
06:26

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Look For in a Link Builder?
  • [00:36] You need content and links to succeed.
  • [00:55] So, look for a good salesperson.
  • [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good.
  • [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results.
  • [02:27] Eric would also want to know which tools they use.
  • [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient.
  • [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work.
  • [05:00] It’s important to know open and response rates.
  • [05:32] That’s it for today!
  • [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 29, 2019
The One (Simple) Tool That Accounts For Over 20% of Our Sales | Ep. #1031
06:28

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales
  • [00:39] Intercom is the tool that accounts for over 20% of our sales.
  • [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots.
  • [01:50] Intercom is helpful in teeing up a conversation.
  • [02:25] The reason so much revenue comes from Intercom, is because they have two great features.
  • [02:40] Product tours are helpful and affective.
  • [02:57] Account-based marketing has also proven useful.
  • [03:40] Hull.io in conjunction with Intercom has proven successful for Eric.
  • [04:45] Intercom also has a sales operations bot.
  • [05:30] Start with chat bots and grow from there.
  • [05:42] That’s it for today!
  • [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 28, 2019
7 Examples of Really Smart Marketing That You Should Copy | Ep. #1030
06:19

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy
  • [00:35] 1: Native advertising.
  • [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers.
  • [01:14] 2: Giveaways.
  • [01:30] Giving away small things for free can bring in users and their contact info.
  • [02:00] 3: A 30 day challenge.
  • [02:15] It’s a way of engaging people.
  • [02:42] 4: A free book funnel.
  • [02:50] Give away a book, charge for shipping, then up or downsell.
  • [03:25] 5: Superhuman.
  • [03:31] It’s a great email tool that helps you quickly create an email campaign.
  • [04:20] 6: Sell through live video.
  • [04:30] Live pitches work.
  • [04:55] 7: Minimum viable content.
  • [05:15] Create content, see what sticks.
  • [05:32] That’s it for today!
  • [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 27, 2019
7 Marketing Tasks You Should Never Outsource | Ep. #1029
07:17

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource
  • [00:35] 1: Data science.
  • [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals.
  • [01:20] 2: Podcast recording.
  • [01:30] Record in-house, because you can’t rely on the quality of outsourced audio.
  • [01:52] 3: Copywriting.
  • [02:50] 4: Video.
  • [03:08] The videographer will be working on other things and won’t be focused on your project.
  • [03:45] 5: Chat bots.
  • [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate.
  • [04:46] 6: Experimentation.
  • [04:55] Anyone can run tests for you, but only you know what you really need to test.
  • [05:25] Don’t outsource innovation.
  • [05:56] 7: Social media.
  • [06:10] You need to know what’s going on there and interact with your clients in a substantive way.
  • [06:27] That’s all for today!
  • [06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 26, 2019
Which Marketing Tasks Should You Outsource? | Ep. #1028
05:29

In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Which Marketing Tasks Should You Outsource?
  • [00:35] Once you start to have consistent content and tone, then it’s time to hire writers.
  • [01:13] Neil outsources outreach.
  • [01:48] He also outsources link-building.
  • [02:15] His team also brings in experts just to fine tune their processes.
  • [02:50] You should outsource not to save money, but to get high-quality work.
  • [04:10] In some cases, video editing may be something you can outsource.
  • [04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource.
  • [04:42] That’s it for today!
  • [04:47] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 25, 2019
How to Create an Amazing User Experience That Google Loves | Ep. #1027
06:37

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves
  • [00:40] Create something the user will love.
  • [01:31] Run surveys to see why people aren’t having a good experience.
  • [03:10] Think about the customer first and you will win in the long run.
  • [03:40] Amazon’s goal was to provide the best user experience.
  • [04:10] All of Eric’s products are Apple, because they provide a good user experience.
  • [05:25] Please your customers and you will please Google.
  • [05:51] That’s it for today!
  • [05:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 24, 2019
The Best Way to Monetize Your Site | Ep. #1026
05:41

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Way to Monetize Your Site
  • [00:40] The best way to monetize is to “sell the Tilapia”.
  • [01:20] The majority of your traffic is not going to convert.
  • [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape.
  • [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert.
  • [04:00] Often, we don’t think we have the time to do this, but you do.
  • [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash.
  • [04:49] That’s it for today!
  • [04:54] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 23, 2019
How to "Network" at Marketing Conferences | Ep. #1025
07:17

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to "Network" at Marketing Conferences
  • [00:40] We have a conference coming up and want to give attendees tips.
  • [01:28] Be interesting and interested.
  • [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested.
  • [03:02] Neil went to a marketing conference in London.
  • [03:20] He made a point to talk to the one person no one wanted to speak with.
  • [03:35] So, he gave the guy free marketing advice.
  • [03:45] Giving free value is a great way to network.
  • [04:45] Eric likes to take all collected business cards and put the info into Full Contact.
  • [06:00] You can’t build a relationship with everyone, so don’t take it personally when people don’t want to speak with you.
  • [06:33] That’s it for today!
  • [06:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 22, 2019
How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024
07:02

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
  • [00:50] Avengers had the largest opening box office ever.
  • [01:30] Fortnite used native advertising for Avengers.
  • [02:21] Audi has had their cars in almost every Marvel film.
  • [02:40] In Endgame, an Audi is featured prominently.
  • [03:30] Product placement and branding is just another smart way to cut a deal.
  • [03:45] Beats by Dre got every celebrity to wear their product.
  • [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.
  • [04:40] People want to be like their heroes, so native advertising makes sense.
  • [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.
  • [06:20] That’s it for today!
  • [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 21, 2019
The Art of Doing a Deal | Ep. #1023
05:01

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Art of Doing a Deal
  • [00:40] Everything you do with marketing is making a deal.
  • [01:30] When hiring remote workers, you are hammering out a deal.
  • [01:42] Make sure both parties love the deal.
  • [02:25] Eric read a book from a former FBI director that discussed negotiating.
  • [02:45] If you can’t get a deal done, have a backup plan.
  • [03:25] The terms define the deal.
  • [04:16] That’s it for today!
  • [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 20, 2019
The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022
06:39

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention
  • [00:38] We talked about monetization about a month ago.
  • [00:50] We forgot to talk about affiliate marketing.
  • [01:40] Affiliate offers are either paid out monthly from revenue or a flat fee.
  • [03:00] Lifetime value per company varies.
  • [04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them.
  • [04:35] We previously discussed how to get started with affiliate marketing.
  • [04:50] Rakuten and others are a great starting point.
  • [05:28] That’s it for today!
  • [05:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 19, 2019
The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021
07:58

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working
  • [01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself.
  • [01:26] Eric spent his whole day on an iPad and was able to delegate.
  • [01:45] We are both more efficient on an iPad than a desktop.
  • [02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated.
  • [02:50] Frame is a great place to get feedback on videos.
  • [04:48] Neil still does push notifications, but he knows he should delegate.
  • [05:05] Basically, delegate everything and you won’t have to do anything.
  • [06:10] Puffin is a great app that will give your iPad a desktop format/view.
  • [07:08] That’s it for today!
  • [07:16] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 18, 2019
Neil’s Billion Dollar Mistake | Ep. #1020
06:54

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Neil’s Billion Dollar Mistake
  • [00:40] Kissmetrics was part of the mistake.
  • [01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits.
  • [01:28] They built a product they thought was needed.
  • [01:40] They learned no matter what you build, people don’t want to pay for things.
  • [01:55] Version 2 required too much customization.
  • [02:40] They found people couldn’t get a lot of value out of their Google Analytics.
  • [03:05] Neil and his partner just needed to find what the gaps were, but it took them too long.
  • [03:50] Kissmetrics feel behind the crowd.
  • [04:10] They would often change directions, which was not a good idea and not great for the team.
  • [04:30] They should have executed quickly, but they didn’t or couldn’t.
  • [05:20] Neil thinks they made too many mistakes.
  • [05:30] The biggest issue was a class action litigation.
  • [06:00] They can only blame themselves.
  • [06:04] They spent too many years building the wrong product and didn’t know how to innovate.
  • [06:06] That’s it for today!
  • [06:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 17, 2019
How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019
05:22

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast
  • [00:40] We have a decent-sized podcast, but we’re no Joe Rogan.
  • [01:02] We are consistent.
  • [01:05] It takes commitment.
  • [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly.
  • [02:20] It’s always a lot of work to create and publish the content.
  • [03:01] If you already have an audience, it makes it easier to gain listeners.
  • [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time.
  • [04:40] That’s it for today!
  • [04:44] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 16, 2019
How to Fight Negative Press | Ep. #1018
06:59

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Fight Negative Press
  • [00:35] Negative press could be bad Google search results.
  • [01:05] Neil has had a really bad write up about his company.
  • [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy.
  • [02:05] Do reputation management through SEO link building.
  • [02:50] Neil ignores all the bad press and feels it is all made up.
  • [03:45] Neil also had bad article written about him in Wired magazine.
  • [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press.
  • [05:00] If it hadn’t been for the bad press, Neil would have sold his company.
  • [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously.
  • [06:08] That’s it for today!
  • [06:15] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 15, 2019
How to Make Your Live Video a Guaranteed Success | Ep. #1017
05:00

In episode #1017, we discuss how you can make your live video a guaranteed success. Tune in to hear how to maximize your live streams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Live Video a Guaranteed Success
  • [01:00] Be hard-wired,
  • [01:08] Know what you are going to say ahead of time.
  • [01:20] You don’t have to script, but have a point.
  • [01:30] Promote to your audience and alert them to live streams.
  • [01:51] Don’t forget to engage.
  • [02:05] Go live on all platforms at once.
  • [02:15] Some people want to join live streams through specific avenues, so give them a choice.
  • [02:49] Wirecast allows simulcasts.
  • [03:05] Have a CTA for each episode to generate sales.
  • [04:06] That’s it for today!
  • [04:11] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 14, 2019
Should You Reveal Your Income? A Rebuttal from John Lee Dumas | Ep. #1016
10:31

In episode #1016, we hear John Lee Dumas’ rebuttal to our previous episode about why you shouldn’t reveal your income. Tune in to hear why he thinks income reports are vital!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: John Lee Dumas’ Rebuttal on Why You Shouldn’t Reveal Your Income
  • [01:20] I’m here to rebut the idea of not sharing your income.
  • [02:00] I publish income reports because in 2011, I was trying to figure out my business plan.
  • [02:25] I pored over income reports to get a sense of how someone else made real money.
  • [02:45] In 2013, when I started making real revenue, I started publishing income reports to give people a guide map.
  • [04:05] We are a small, lean profit-generating machine and these reports help us stay that way, because they give us insight into our own business.
  • [04:30] Transparency is key.
  • [05:15] I know our reports help others improve their businesses.
  • [05:41] There are round-up posts were blogs and publishers point out the top income reports.
  • [07:15] Eric and Neil are worried about people copying business ideas. I am not.
  • [07:40] It can increase competition, but I welcome it.
  • [07:55] They said you can open yourself up to litigation, but I have a good legal team, so I’m not worried.
  • [09:15] That’s it for today!
  • [09:23] Go check out John’s Podcast Entrepreneur on Fire.
  • [09:31] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 13, 2019
How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime | Ep. #1015
05:20

In episode #1015, we discuss how to grow your Facebook group for free. Tune in to hear how you can grow your group without spending a dime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime
  • [00:40] Groups have better engagement than fan pages,
  • [01:22] Getting the first few thousand shouldn’t cost you anything.
  • [01:45] Push your current audience to the group.
  • [01:55] Use email and push notification blasts.
  • [02:25] Go live on the group to increase engagement.
  • [03:15] Leverage assets.
  • [03:35] Try guest posts and direct people to your group.
  • [03:35] Ask people in your group to ask others to join.
  • [03:50] Offer incentives.
  • [04:21] That’s it for today!
  • [04:26] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 12, 2019
7 Steps to Getting Started with Affiliate Marketing | Ep. #1014
07:52

In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Steps to Getting Started with Affiliate Marketing
  • [01:05] 1: Commission Junction is one of the many networks out there.
  • [01:32] ClickBank is for info.
  • [01:47] 2: Look for partnerships.
  • [01:55] Why not add your product as a back-end offer to a more successful product?
  • [02:15] Tai Lopez has a real estate course.
  • [02:25] The last level of the course is another person’s course.
  • [03:22] 3: Incentivize.
  • [03:45] Incentivize affiliates or partners, otherwise, they won’t work as hard for you.
  • [04:03] 4: Meet affiliates directly.
  • [04:12] Attend a conference.
  • [04:28] 5: Hire an affiliate manager.
  • [04:50] You need someone to organize and run affiliate campaigns.
  • [05:21] When Neil had no idea what to do, he read a book.
  • [05:42] 6: Use software to track affiliates.
  • [05:53] Try Has Offers.
  • [06:15] 7: Make sure you treat affiliates as people.
  • [06:30] They are your partners, not underlings.
  • [06:51] That’s all for today!
  • [06:55] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 11, 2019
How to Get Started with Paid Performance Marketing | Ep. #1013
06:43

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Started with Paid Performance Marketing
  • [00:40] Affiliate marketing can be performance marketing.
  • [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead.
  • [01:25] Neil thinks it is running paid ads.
  • [01:40] Facebook loves paid ads.
  • [02:02] Go to your competitors’ fan pages and look at their info and ads link.
  • [02:26] SEMRush is good for this research, as well.
  • [03:25] Tracking and attribution is important.
  • [03:34] Leaddyno is a great tool for this.
  • [04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose.
  • [04:41] Focus on one area before you focus on too many things and spread yourself thin.
  • [05:19] That’s it for today!
  • [05:24] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 10, 2019
How Podcasts can be Harmful (We Don’t Know Everything) | Ep. #1012
05:19

In episode #1012, we discuss how podcasts can be harmful. Tune in to understand exactly what we mean.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Podcasts can be Harmful
  • [01:08] We just want to tell you guys we don’t know everything!
  • [01:32] Don’t just take our word for anything, but fact check and explore yourselves.
  • [01:50] Depending on market conditions, our advice has been wrong and we’ve had to retract or revise our advice.
  • [02:25] All our advice is based on our experience.
  • [02:37] When listening to a podcast, you really should consider the source.
  • [03:05] Make sure the advice applies to your industry.
  • [03:30] Just because you copy your competition, doesn’t mean it will work for you at any given time.
  • [03:55] That’s it for today!
  • [04:04] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 09, 2019
One Simple Hack to Driving Free Traffic | Ep. #1011
05:03

In episode #1011, we discuss one simple hack to driving free traffic. Tune in to hear which hack we like the most.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: One Simple Hack to Driving Free Traffic
  • [00:50] Optimize your titles and meta-descriptions.
  • [01:02] Upgrade content that performs well.
  • [01:40] Use Ahrefs to track progress.
  • [01:55] Use push notifications.
  • [02:20] Neil gets a ton of visitors from push notifications.
  • [03:30] However, messenger and push notification unsubscribe rates are high.
  • [03:55] That’s it for today!
  • [04:01] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 08, 2019
The Best SEO Tools for Beginners on a Budget | Ep. #1010
04:37

In episode #1010, we discuss which is the best tool for SEO on a budget. Tune in to hear what each of us thinks!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best SEO Tools for Beginners on a Budget
  • [00:45] Ahrefs is the best bang for your buck.
  • [01:22] If you have $0, use UberSuggest.
  • [01:40] UberSuggest has great backlink information.
  • [02:35] Eric prefers Ahrefs, but beginners may find it more complicated.
  • [03:20] That’s it for today!
  • [03:28] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 07, 2019
Is Pinterest a Good Platform on Which to Advertise? | Ep. #1009
04:58

In episode #1009, we discuss whether Pinterest is a good platform on which to advertise. Tune in to hear if you should be using Pinterest.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Pinterest a Good Platform on Which to Advertise?
  • [00:35] Pinterest recently went public.
  • [00:55] It works well for tangible products.
  • [01:50] Pinterest is all consumer merchandise and topics.
  • [02:10] B2B stuff didn’t perform that well.
  • [02:20] They are good at organic growth, but are at the whim of Google.
  • [02:45] Pinterest is great for decorating.
  • [03:15] The people who do well on Pinterest have upsells and downsells.
  • [03:33] Clickfunnels is great for selling.
  • [03:41] That’s it for today!
  • [03:45] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 06, 2019
When is it the Right Time to go Omni-channel? | Ep. #1008
04:51

In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When is it the Right Time to go Omni-channel?
  • [00:40] We’ve talked about the rule of 7 before.
  • [00:54] Attention spans are short.
  • [01:15] You need to be visible in different areas,
  • [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there.
  • [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing.
  • [02:40] You can no longer put all your eggs in one basket in order to grow.
  • [03:05] Every channel is saturated, so it’s better to leverage all of them.
  • [03:30] Apple started with the Mac, then branched out into other products, once they were successful.
  • [03:54] That’s it for today!
  • [04:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 05, 2019
How to Effectively Balance Multiple Projects at the Same Time | Ep. #1007
06:44

In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Effectively Balance Multiple Projects at the Same Time
  • [00:45] We blog, podcast, run agencies, etc.
  • [00:54] Most of our time is spent on marketing initiatives, but we are able to balance all this with our other duties.
  • [01:21] Eric is working on his book Leveling Up.
  • [02:10] It’s harder to make things work together when they are not all in the same industry.
  • [02:35] Try to limit the industries in which you work.
  • [03:10] Neil knows who on his team is good at a specific task, so he assigns each person a goal.
  • [03:35] His team members are creative and this is helpful.
  • [04:45] Someone came up with a concept on how to allocate resources at Google: 70-20-10.
  • [05:03] 70% of your time should  be spent on revenue generating activities.
  • [05:10] 20% of your time should be spent on adjacent activities.
  • [05:24] 10% of your time should be spent on moon-shots (things that are long-shots and less likely to be successful, but should they work, would prove fruitful.
  • [06:02] That’s it for today!
  • [06:05] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 04, 2019
How to Uncover Your Competitor’s Facebook Strategy | Ep. #1006
04:40

In episode #1006, we discuss how you can figure out your competitor’s Facebook Strategy. Tune in to hear how you can figure out their plan of attack.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Uncover Your Competitor’s Facebook Strategy
  • [00:42] We’re not talking about organic traffic.
  • [01:01] Go to their Facebook page and there will be a link that says, “info and ads”.
  • [01:25] This will show you every single ad they are running.
  • [01:37] Go to their landing pages and see how they are converting people.
  • [01:55] After you see how they are converting, you can replicate their process.
  • [02:00] Facebook has their own library for ads.
  • [02:07] If you go to the Facebook ads library, you should be able to find things in your niche.
  • [02:30] Big Spy is a great tool that will show you everything running in the marketing category.
  • [03:10] That’s it for today!
  • [03:12] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 03, 2019
How Long it Really Takes to Rank in Google | Ep. #1005
04:42

In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long it Really Takes to Rank in Google
  • [00:40] You can plug your site into GSC Index and will rank pretty quickly.
  • [01:00] We’ve already covered this topic, but that was over two years ago and a lot has changed since then.
  • [01:30] Nowadays, it takes a year or more to see results, unless you have strong brand queries.
  • [01:45] If you have strong brand queries, you could rank within months.
  • [02:10] This is about the whole domain, not just a page.
  • [03:02] Once you have good domain authority, it will only take weeks to rank.
  • [03:10] That’s all for today!
  • [04:04] Don’t forget to check out Single Grain for more info about our live event in June.

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May 02, 2019
How to Monetize a Podcast | Ep. #1004
04:31

In episode #1004, we discuss how to monetize a podcast. Tune in to hear how you can make money off of a free podcast.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Monetize a Podcast
  • [00:32] The easiest thing you can do is run ads.
  • [00:41] You can charge based on your CPM.
  • [01:15] Another way to monetize is pushing your own product.
  • [01:30] You can push courses, as well.
  • [02:05] Another option is using Patreon, so you don’t have to run ads.
  • [02:40] There are some people that will run listeners through a funnel for a product and get them on the email list to remarket them later.
  • [03:25] There is a Chinese teacher who makes $8 Million per year through his educational podcast.
  • [03:40] That’s all for today!
  • [03:46] Don’t forget to check out Single Grain for more info about our live event in June.

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May 01, 2019
Why You Should Produce Less Content | Ep. #1003
04:29

In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Produce Less Content
  • [00:35] We have found that it is harder to rank when doing content marketing.
  • [00:47] Writing regurgitated information just doesn’t cut it anymore.
  • [01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality.
  • [01:10] It’s not as competitive for video and audio content.
  • [01:25] Eric and I have produced less text content lately.
  • [01:40] Just because something works for us, doesn’t mean it will work for you.
  • [02:10] In the tech space, there is a lot more noise and it’s harder to stand out.
  • [02:24] Find new and novel topics in order to make a splash.
  • [03:04] You can always repurpose audio and video content to make more text-based content.
  • [03:49] That’s it for today!
  • [03:53] Don’t forget to check out Single Grain for more info about our live event in June.

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Apr 30, 2019
How We Make Millions, When We Suck at so Many Things! | Ep. #1002
10:06

In episode #1002, we discuss how you can make millions, even if you suck at a lot of things. Tune in to hear what we struggle with and how we work around our shortcomings.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How We Make Millions, When We Suck at so Many Things!
  • [00:50] When we say “millions” we are referring to revenue, not profit.
  • [01:17] Eric isn’t the best at executing things.
  • [01:35] Neil is a terrible manager.
  • [01:45] Eric spends too much time learning and not implementing.
  • [01:55] However, when his team makes mistakes, he’s good at finding a solution.
  • [03:15] The way to work with Neil is by showing results.
  • [03:55] We can’t unlearn our life-long habits.
  • [04:32] Neil is good at driving traffic and collecting leads.
  • [04:50] However, most people are probably better at making money.
  • [05:10] It’s important to hire people who are better than you at most tasks.
  • [06:45] Eric is a jack-of-all-trades and can adapt easily.
  • [07:05] He recently brought in someone who has experience running ad agencies to fill in the gaps in his knowledge.
  • [08:16] Focus on your strengths and hire people who fill in the gaps!
  • [08:59] That’s it for today!
  • [09:06] Don’t forget to check out Single Grain for more info about our live event in June.

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Apr 29, 2019
How to Uncover Your Competitor’s SEO Strategy | Ep. #1001
06:16

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy
  • [00:35] You could use great free tools like Ahrefs and SEMRush.
  • [01:00] It’s about determining where they are getting the traffic.
  • [01:15] Knowing which pages they update the most could prove useful.
  • [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing.
  • [03:00] Everything needs to be based off of data.
  • [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic.
  • [04:00] Fix the pages that aren’t working.
  • [04:10] Look at your competitor’s link profile and see where they are getting their links from.
  • [04:55] That’s it for today!
  • [04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 28, 2019
7 Creative Ways to Make Your Blog Post Stand Out | Ep. #1000
06:35

In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Creative Ways to Make Your Blog Post Stand Out
  • [00:35] 1: Use custom data.
  • [00:48] Pay a freelancer to do some data collection.
  • [01:01] 2: Personalize your web pages.
  • [01:40] 3: Add custom graphs and images.
  • [02:07] 4: Unique data and a unique perspective.
  • [02:40] Be careful about whose data you analyze and leverage.
  • [03:32] 5: Use Kajabi.
  • [04:15] By blocking off content, you make it more appealing.
  • [04:33] 6: Write a good headline.
  • [05:10] 7: Infographics.
  • [05:20] People don’t use them as much, but that’s why they’re great to use again.
  • [05:55] That’s it for today!
  • [05:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 27, 2019
How to Throw an Event Without Losing Money | Ep. #999
07:03

In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Throw an Event Without Losing Money
  • [01:07] Live events are great ways to connect with clients and other industry professionals.
  • [02:30] To cover costs, have people and businesses sponsor the event.
  • [03:05] You can also have VIP experiences that are a way to upsell.
  • [04:45] Watch Grant Cardone and Russell Brunson, as they are great examples of on-stage selling.
  • [05:00] Neil was asked a question at an event and wasn’t sure how to respond, because he is bad at selling.
  • [05:42] That’s it for today.
  • [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 26, 2019
7 Marketing Tools That We Love | Ep. #998
09:57

In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Tools That We Love
  • [00:35] 1: Cameo.
  • [01:00] It’s a service where you pay famous people for personal messages.
  • [02:45] 2: Wayback Machine.
  • [02:55] Eric has been doing a lot of A/B testing lately.
  • [03:20] He has been using this tool to look at all the variations of web pages and ads people have run over time.
  • [04:20] 3: Livestorm.
  • [04:35] Livestorm is a browser-based webinar tool.
  • [04:50] Some like it better than Zoom.
  • [05:10] 4: Kajabi.
  • [05:30] Neil has been using this to realize free content locked behind an email gateway.
  • [06:24] 5: Formidable Forums.
  • [06:40] This is a way to make forums flexible.
  • [06:58] 6: Content Explorer.
  • [07:09] Great for checking in with competitors.
  • [08:32] 7: Chartable.
  • [08:43] This tool helps you see how you are trending on different podcast platforms.
  • [08:57] That’s it for today!
  • [09:17] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 25, 2019
How to Make Broken Link-Building 10 Times Easier | Ep. #997
04:53

In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Broken Link Building 10 Times Easier
  • [00:45] You are looking for broken pages and who links to those.
  • [01:00] Then, reach out to the people and tell them you have a great replacement.
  • [01:25] The Ahrefs Content Explorer will show you live and broken links.
  • [02:15] Neil’s team likes to contact people who link to outdated content, as well.
  • [03:30] Link builders in India and Pakistan have proven exceptional.
  • [03:38] That’s it for today!
  • [04:08] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 24, 2019
How to Uncover Your Competitor’s Content Strategy | Ep. #996
04:32

In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Uncover Your Competitor’s Content Strategy
  • [00:45] Ahrefs has a new feature that allows you to see the details about your competition’s content.
  • [01:20] We tested this by entering Backlinko into Ahrefs.
  • [02:30] This is a great way to get a baseline for your own methods and if they measure up.
  • [02:55] Ahrefs is getting into the Search Engine game.
  • [03:05] So far, this new tool they have made is accurate.
  • [03:15] Check out the content explorer for yourself!
  • [03:27] That’s it for today!
  • [03:54] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 23, 2019
How LinkedIn’s Algorithm is Changing | Ep. #995
05:08

In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How LinkedIn’s Algorithm is Changing
  • [00:45] LinkedIn’s algorithm is much more like Facebook’s now.
  • [00:55] It’s harder to get videos seen.
  • [01:22] Milk it while it lasts, until you can’t get any views from your videos.
  • [02:25] Neil’s Facebook account used to do well, but now his views are down significantly.
  • [03:00] Social sites command so much attention that you have no choice but to use them.
  • [03:15] It doesn’t always make sense to buy ads, though.
  • [04:00] That’s it for today!
  • [04:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 22, 2019
The Power of “No” | Ep. #994
04:49

In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Power of “No”
  • [00:50] The moment you say yes, you only open the door to more “yeses”.
  • [01:15] Don’t do things out of your scope, because it will take all of your time and eat away at your profits.
  • [01:40] Show that you have standards and backbone.
  • [02:05] Have firm boundaries in order to protect yourself.
  • [02:50] The more you cave in, the harder it will be for you.
  • [03:00] Always have a reason why you’re saying no. Explain the downsides.
  • [03:54] That’s it for today!
  • [03:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 21, 2019
How to Outrank Your Competition on YouTube | Ep. #993
06:14

In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Outrank Your Competition on YouTube
  • [00:50] Ideally, you want to rank #1 for keywords.
  • [01:05] VidIQ helps you track your ranking for various keywords.
  • [01:59] YouTube will look at what happens to your video within the first 24 hours. If it doesn’t do well in that time frame, you won’t get promoted.
  • [02:40] When Neil first made YouTube videos, he did well because his viewers had a high watch time.
  • [03:10] Neil used to run paid promotions, but it didn’t do much for him.
  • [03:30] He doesn’t optimize for subscriptions.
  • [03:45] Push your videos in the first 24 hours of posting.
  • [04:10] Neil has a lot of traffic from other countries.
  • [04:20] So, he will send emails at times that work for other countries.
  • [05:06] That’s it for today!
  • [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 20, 2019
Does AMP Still Help With SEO? | Ep. #992
05:51

In episode #992 , we discuss whether AMP still helps with SEO. Tune in to hear what we think about this Google service.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  Does AMP Still Help With SEO?
  • [00:42] AMP stands for Accelerated Mobile Pages.
  • [00:55] AMP helps speed up your page loads on mobile devices.
  • [01:25] Google is caching, which is why it loads so quickly.
  • [01:45] It strips a lot of stuff away to increase speed, so you lose out on a lot of conversions.
  • [02:12] AMP helps somewhat in SEO.
  • [02:22] In the United States, AMP doesn’t help with traffic.
  • [02:45] In places like Brazil, the traffic increases.
  • [03:05] If you are targeting less developed regions, AMP will still help you with SEO.
  • [03:28] However, we can’t give a definitive answer.
  • [04:05] By building on top of Google products, you risk losing control of your site.
  • [04:36] That’s it for today!
  • [05:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 19, 2019
How Often Should You Scrub Your Email List | Ep. #991
06:07

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Should You Scrub Your Email List
  • [00:40] Everyone believes you need a huge email list.
  • [00:45] If people don’t open your emails, there is no point to having them on the list.
  • [01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
  • [01:33] Eric purges his email list about once per month.
  • [01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
  • [01:58] Mailchimp doesn’t like you scrub your rolls.
  • [02:10] ConvertKit offers scrubbing automation.
  • [02:30] Neil’s list gets scrubbed daily.
  • [02:40] Make sure you send emails at least once per week.
  • [03:34] If Neil has a 31% open rate, he’s in good shape.
  • [03:55] If you have 15% or less, you may be losing revenue.
  • [04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
  • [04:55] This is because your emails will get marked as spam.
  • [05:05] That’s it for today!
  • [05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 18, 2019
The Best Podcast Analytics Tool for 2019 | Ep. #990
05:22

In episode #990, we discuss the best podcast analytics tool for 2019. Tune in to hear which tool we think is best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Podcast Analytics Tool for 2019
  • [00:38] Analytics are pretty sucky right now.
  • [00:45] Libsyn gives you episode stats, but it’s not that accurate.
  • [01:10] It can give you a sense of what kind of content people like.
  • [01:28] Chartable is a podcast analytics tool that works.
  • [01:50] It creates charts for you to understand where you’re popular and with whom.
  • [02:55] The Apple analytics tool isn’t that in-depth.
  • [03:10] It’s better than nothing.
  • [03:25] Chartable will help you compare yourself to your competition.
  • [03:45] It’s the best tool for 2019.
  • [03:55] That’s it for today!
  • [04:01] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 17, 2019
Where Content Marketing Is Heading in 2019 & Beyond | Ep. #989
07:38

In episode #989, we discuss where content marketing is heading. Tune in to hear what we think are the most important facets of content marketing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Where Content Marketing Is Heading in 2019 & Beyond
  • [00:45] As of a year ago, Neil starting writing blog posts again.
  • [01:10] People used to post content just on their website.
  • [01:25] People will now start to post in multiple locations.
  • [02:05] You can’t just rely on social media channels, you have to take an omni-channel approach.
  • [02:25] Referrals are a great way to do link-building.
  • [03:25] Translations of your content helps build traffic.
  • [03:40] Infographics will boost your visibility.
  • [04:05] There are so many countries you can target, so translations will help you expand your reach.
  • [05:30] Someone who reads your blog is 74% more likely to convert.
  • [06:15] Just create more content!
  • [06:18] That’s it for today!
  • [06:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

 

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Apr 16, 2019
When You Should Quit! | Ep. #988
06:58

In episode #988, we discuss when you should quit. Tune in to hear when and why you should give up on your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When you should quit!
  • [00:35] Many putting suck at quitting.
  • [00:54] Whatever doesn’t help Neil’s core business, he doesn’t focus on it.
  • [01:15] If you aren’t getting any traction, don’t drag it out.
  • [02:00] Set “go” and “no go” dates.
  • [02:38] When Eric got his start with the senior living business, he and his partners eventually started working on other things.
  • [03:07] They mutually agreed to shut down their joint venture.
  • [03:51] If you are not passionate about your venture, shut it down, because you naturally won’t invest time and money into it.
  • [05:10] People who make money, don’t jump around.
  • [05:25] Find the one thing that will work well for you that you can be passionate about.
  • [05:55] That’s it for today!
  • [06:21] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 15, 2019
How to Hire Offshore Marketing Talent | Ep. #987
07:33

In episode #987, we discuss how to hire offshore workers. Tune in to hear how you can get good results from talent from other countries.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Hire Offshore Marketing Talent
  • [00:40] Offshore means anyone in another country.
  • [01:10] Make sure to define the responsibilities right away.
  • [01:45] Know who you are looking for/what you need, then you can hire.
  • [02:30] Neil has found when he wasn’t specific enough, the work wasn’t high quality, because it wasn’t what he needed.
  • [03:02] Make sure to read each person’s reviews (if they have any).
  • [03:35] Eric likes to use Upwork, OnlineJobs.PH, FreeeUp.
  • [04:00] Set up a way to determine if applicants can follow very simple directions.
  • [05:08] Neil also recommends looking for workers on ProBlogger and Dribble.
  • [05:20] Forums are also a good place to look.
  • [05:26] Have workers do paid tests before hiring full-time.
  • [05:50] Make sure to run articles through copyscape.
  • [06:22] That’s it for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 14, 2019
Pricing Secrets For Your Product or Service | Ep. #986
06:30

In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Pricing Secrets For Your Product or Service
  • [00:55] Pricing is a great way to increase revenue.
  • [01:10] If your product isn’t good, increasing pricing will not help you.
  • [01:40] ProfitWell has a lot of free content on this subject.
  • [01:50] Win Without Pitching is a good book on this matter, as well.
  • [02:30] Eric’s office is coaching people on growing their businesses.
  • [02:52] As long as you are providing high value, you can charge a high price.
  • [03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price.
  • [04:35] Hubspot went from paid to freemium and offered upgrades to more services for a price.
  • [05:05] That’s it for today!
  • [05:55] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 13, 2019
Is Hiring a PR Firm Worth It?| Ep. #985
06:33

In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Hiring a PR Firm Worth It?
  • [00:45] PR Firms will help you get more coverage.
  • [01:15] Some charge a retainer, which is a lot of money per month.
  • [02:45] Paying as you go is a better model.
  • [03:10] PR firms on retainer aren’t always the most productive or proactive.
  • [03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you.
  • [04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns.
  • [04:20] PR is good for building brand trust.
  • [05:00] For the vast majority of people, hiring a PR firm won’t be worth it.
  • [05:20] Check out the book Purple Cow.
  • [05:30] That’s it for today!
  • [05:53]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 12, 2019
7 Tools For Running A Successful Content Marketing Campaign| Ep. #984
07:10

In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign
  • [00:36] 1: Ubersuggest.
  • [00:45] Free to use and great for researching keywords.
  • [00:57] 2: Mailchimp.
  • [01:05] Email blasts will always work.
  • [01:57] 3: MobileMonkey.
  • [02:10] Use this to blast via Facebook Messenger.
  • [02:30] 4: BuzzSumo.
  • [02:38] Great for seeing what your competitors are doing.
  • [03:18] 5: SocialBlade.
  • [03:30] Helpful to see social sharing information.
  • [03:40] 6: VidIQ.
  • [03:45] Helps with keyword and video optimization.
  • [04:25] 7: Clickflow.
  • [04:27] Eric’s SEO A/B testing software.
  • [05:45] That’s it for today!
  • [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 11, 2019
When Should You Take Profits In Your Company?| Ep. #983
08:08

In episode #983, we discuss when or if you should take profits from your company. Tune in to hear when you should plan for this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When Should You Take Profits In Your Company?
  • [01:02] Neil started a company when he was 16 and didn’t start taking profits until he was 20/21.
  • [01:21] He thinks he was foolish for waiting so long.
  • [01:35] If you need the money, take what you need to survive.
  • [02:24] It’s also wise to reinvest your profits.
  • [02:50] Things can go wrong, so putting profits aside for emergencies is smart.
  • [03:35] Know your living expenses, so you can determine what you need.
  • [04:05] Maybe you want to travel or live a good life; if that is important, take the profits.
  • [04:41] Some companies don’t do dividends, because they are re-investing them.
  • [05:20] Don’t expand beyond your core business.
  • [06:46] That’s it for today!
  • [07:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 10, 2019
How to Combat Your Declining Social Media Traffic| Ep. #982
08:17

In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic
  • [00:50] Even traffic on Neil’s LinkedIn video posts has declined.
  • [01:15] Now, Neil is seeing his reach decline to less than 20,000.
  • [01:40] Instagram Live is new, so they are boosting those posts.
  • [02:05] Eric thinks you should try the omni-channel approach to avoid the decline.
  • [02:25] Neil agrees that you need to leverage the newest channels to boost your reach.
  • [02:45] You need to scrub those who don’t engage from your email lists.
  • [03:10] Spend money on paid ads in order to target the right people.
  • [04:20] Social media is a numbers game.
  • [04:30] It’s also important to know what your audience cares about.
  • [04:50] If people aren’t engaging, it’s probably because they don’t like your content.
  • [05:15] Think about social media content as a form of testing.
  • [05:25] Test out different types of content and see what works.
  • [05:55] Grant Cardone is good at slicing up the content they have and repurposing it.
  • [06;18] When repurposing content, post natively to the channel.
  • [06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them.
  • [07:11] That’s it for today!
  • [07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 09, 2019
How to Grow Your SEO Traffic Consistently| Ep. #981
07:12

In episode #981, we discuss how to grow your SEO traffic consistently. Tune in to hear what you should focus on for long-term success.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your SEO Traffic Consistently
  • [00:45] With SEO, traffic is always up and down.
  • [00:53] Neil ignores algorithms.
  • [01:10] When trying to get more traffic, Neil focuses on user experience.
  • [02:30] Backlinks are helpful, but not the be-all, end-all.
  • [02:45] For desktop and mobile, Single Grain is a fast site, which is key to customer experience.
  • [03:53] If you are counting on algorithms, you are playing for the short-term. If you are planning for the long-term, don’t concern yourself with dips in traffic.
  • [04:45] Remember to update years-old content.
  • [05:36] Put the user first and consider the long-term outcome.
    [05:40] That’s it for today!
  • [06:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 08, 2019
When You Should Ignore SEO| Ep. #980
07:16

In episode #980, we discuss whether you should ignore SEO. Tune in to hear if you should ignore SEO when building a business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When You Should Ignore SEO
  • [00:54] Maybe you shouldn’t do SEO in the beginning if you have investors.
  • [01:15] Paid ads may work faster and better in the beginning.
  • [01:55] If you don’t know which keywords to use, you won’t get results right away.
  • [02:55] Once you know the right keywords and how to convert organically, that’s when you can focus on SEO.
  • [03:20] It takes a long time to get rolling with SEO.
  • [04:20] If you cut corners and decide you want to pay for cheap links, you will handicap yourself.
  • [04:50] SEO has gotten tougher for newcomers.
  • [05:05] Consider your long and short-term goals before diving into SEO.
  • [05:20] That’s it for today!
  • [05:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 07, 2019
Should You Go Freemium?| Ep. #979
07:19

In episode #979, we discuss whether it pays to give out freemium services. Tune in to hear whether you should offer freemium plans to your customers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Go Freemium?
  • [00:47] Freemium isn’t just SaaS, it works in so many different fields and categories.
  • [01:04] Freemium is a service that is free with basic functions, but if you want more functionality, you need to pay.
  • [01:43] Ora Brush is a free tongue cleaner, but they also sell other oral health accessories.
  • [02:06] Some people will even give away free book chapters to encourage the purchase of the full book.
  • [02:30] Hubspot’s CRM is free.
  • [03:14] Profitwell is a services business that is free.
  • [04:00] If you want 100 paying customers, you will need 2000 freemium users.
  • [04:33] There is software for everything with competitors for each field.
  • [04:55] It’s harder to convert and freemium will cost you money.
  • [05:09] Freemium is a marketing channel.
  • [05:55] Ubersuggest gets about 9700 visitors per day.
  • [06:17] That’s it for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 06, 2019
Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? | Ep. #978
04:53

In episode #978, we discuss whether you should focus on one or multiple keywords in your blog posts. Tune in to hear how we approach blogging and keyword rankings.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO?
  • [00:35] One of our live viewers, Dinesh, recommended this topic.
  • [00:55] NSFW sites usually rank for the most keywords.
  • [01:05] Focus on one keyword first.
  • [01:15] Once you rank for one, try to then build in other keywords.
  • [01:35] Neil thinks you can do multiple keywords at a time.
  • [01:45] Neil writes, doesn’t worry about keywords, and checks for which keywords the post naturally ranks.
  • [02:00] Once he sees what his keywords are, he adjusts the post to fit more closely around those keywords.
  • [02:06] SEO is a big hit-or-miss business.
  • [02:32] Neil says to focus on the quality of your content before focusing on keywords.
  • [02:58] Eric likes checking Ahrefs.
  • [03:22] Look at the top pages on Ahrefs and see for which keywords they rank.
  • [04:00] Clickflow is also useful for this.
  • [04:06] That’s it for today!
  • [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 05, 2019
Does Podcast Advertising Actually Work? | Ep. #977
04:14

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Does Podcast Advertising Actually Work?
  • [00:35] MeUndies advertises on podcasts. They make $75 Million a year.
  • [00:48] They spent a third of their marketing budget on podcast advertising.
  • [01:10] Eric thinks this is “stupid”.
  • [01:40] Once you start advertising overly consistently, the message becomes lost on people.
  • [02:15] People reach out wanting to advertise with us all the time.
  • [02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.
  • [03:05] Knowing the audience is key.
  • [03:15] It has to be the right product for the right people.
  • [03:20] That’s it for today!
  • [03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 04, 2019
What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976
04:54

In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week?
  • [00:35] Eric writes 3-6 posts per week.
  • [01:22] Neil only writes 1 post per week.
  • [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content.
  • [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week.
  • [02:51] Take the opposite approach of your competitors’ posts.
  • [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences.
  • [04:00] Start off slow and steady.
  • [04:10] That’s it for today!
  • [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 03, 2019
If You are Overwhelmed by All the New Marketing Tactics, Do This Instead | Ep. #975
05:50

In episode #975, we discuss what to do when you are overwhelmed by all the new marketing tactics. Tune in to hear what you can do to decrease the pressure you are putting on yourself.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: If You are Overwhelmed by All the New Marketing Tactics, do this Instead
  • [00:38] Instead, focus on one channel.
  • [00:58] If you are overwhelmed, just double down on what you are already doing.
  • [01:25] Even though Neil is doing a bunch of different things, he still focuses on blogging.
  • [01:42] Eric likes creating video content and he’s good at it.
  • [02:40] Eric gets 1350 new subscribers per month and 64,000 views.
  • [03:08] Just figure out what is right for you.
  • [03:15] Neil is flyout out to SXSW and will be talking about SEO for text-based content.
  • [04:05] If you are bad at Instagram, find someone who is good at it.
  • [04:20] Hiring the right people is key.
  • [04:48] Once you have volume, you can make these important hires.
  • [05:05] That’s it for today!
  • [05:09] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 02, 2019
Why You Shouldn’t Share Income Information | Ep. #974
03:54

In episode #974, we discuss why you shouldn’t publicly share income information. Tune in to hear the dangers of being so forthcoming.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn’t Share Income Information
  • [00:53] When things are going well for you and you share the details of your income, people will begin copying your methods.
  • [01:05] You only invite competition and resentment.
  • [01:25] Once, Eric referred a customer onto someone else.
  • [01:38] He then got sued because the customer felt the other company wasn’t helpful and wanted Eric to pay back the amount of the money he felt he wasted.
  • [02:10] Sharing income reports puts a target on your back.
  • [03:05] You can share your income at the beginning, but once you start making more, scale back the sharing.
  • [03:07] That’s it for today!
  • [03:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 01, 2019
What’s the ROI of a Live Event? | Ep. #973
07:04

In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What’s the ROI of a Live Event?
  • [00:45] We’re throwing a live event in June.
  • [00:55] It costs roughly $20-30 a head to do an event the right way.
  • [01:25] Since we’re not charging for the event, we aren’t making money.
  • [01:40] People say if you charge, 40-50% of attendees will not show up.
  • [01:50] People will pay and then no-show.
  • [02:57] Sponsors are how you can make a profit.
  • [03:50] Either ticket sales or sponsors will cover your costs.
  • [04:15] Our goal isn’t to make money.
  • [05:02] Clarion is an events company that goes around buying up conferences.
  • [06:08] That’s it for today!
  • [06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Mar 31, 2019
Where Podcasting is Going Next | Ep. #972
06:08

In episode #972, we discuss the future of podcasting. Tune in to hear where we think podcasting is going next.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Where Podcasting is Going Next
  • [00:35] Luminary is a company that is trying to be the Netflix of podcasting.
  • [00:55] Their at the stage where they are producing their own shows and they charge a subscription fee.
  • [01:15] Podcasting is becoming a maturing field.
  • [01:45] Neil thinks podcasting is heading towards full integration into daily life.
  • [02:30] He thinks it will integrate with Alexa and other smart home devices.
  • [03:15] Mary Meeker does an internet trend report every year.
  • [03:45] There is a gap in monetization for podcasts.
  • [04:15] Anchor allows you to make podcasts and monetize.
  • [05:02] AI isn’t where it needs to be yet, but it will soon be advanced enough to know when you want to listen to certain things.
  • [05:15] That’s it for today!
  • [05:20] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 30, 2019
Is Luck Even a Thing in Business? | Ep. #971
05:13

In episode #971, we discuss if luck is even a thing. Tune in to hear if success is just a matter of good luck.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Luck Even a Thing in Business?
  • [00:35] Neil met Guy Kawasaki and he said he would invest in luck over anything else.
  • [01:10] Jim Collins wrote a post about the “Return on Luck”.
  • [01:35] Being white and upper class was a benefit to the founder of Microsoft.
  • [02:00] However, there are many people who grew up that way, so why are there so few people like Bill Gates?
  • [02:20] Luck is great, but you have to work hard to capitalize on it.
  • [02:45] Eric grew up in a middle-class family, but has had a good deal of success.
  • [03:05] There is something to be said for hard work and execution, because you can’t pick luck.
  • [03:30] Eric found his partner at Clickflow through a stroke of luck (by chance).
  • [04:20] Don’t worry about luck, it will just happen.
  • [04:28] That’s it’s for today!
  • [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 29, 2019
A Few Slick Ways to Get Ahold of Your Leads | Ep. #970
04:24

In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Couple Slick Ways to Get Ahold of Your Leads
  • [00:35] Try text messages.
  • [00:40] Sending one with the person’s name and a question mark may be enough to get their attention.
  • [00:45] It’s one way to start a conversation.
  • [00:55] Facebook Messenger is another useful tool.
  • [01:05] Mobile Monkey or ManyChat are ways to broadcast through Messenger.
  • [01:20] Schedule a call right when you get their attention.
  • [01:34] You can always follow up with text-based reminders.
  • [01:48] ScheduleOnce and HubSpot will help you get this done.
  • [02:15] Text message open rates are somewhere near 99%.
  • [02:40] If you call a lead within the first five minutes, your chance of closing the sale will increase.
  • [03:03] Throw a live event and invite your leads.
  • [03:15] The in-person touch-point has proven successful.
  • [03:41] That’s it for today!
  • [03:44] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 28, 2019
7 Creative Ways to Monetize Your Podcast | Ep. #969
06:38

In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Creative Ways to Monetize Your Podcast
  • [00:32] 1: Use advertising.
  • [00:45] Some podcasts have ads before, during, and after the show. This is a great way to monetize.
  • [01:10] Podcast attention is highly rated right now.
  • [01:20] 2: Throw your own live event.
  • [01:30] Charge admission.
  • [01:58] People who listen to podcasts are often in a high income bracket.
  • [02:11] MeUndies spends a third of their marketing budget on Podcasting.
  • [02:30] 3: Subscriptions.
  • [02:40] Asian Podcasters monetize through subscriptions.
  • [03:16] 4: Sell info-products.
  • [03:57] 5: Sponsorships and VIP experiences.
  • [04:16] Our live event is sponsored and we are also offered premiere experiences at a cost, which is how we avoided charging people for the event itself.
  • [04:27] 6: Affiliate commission.
  • [04:45] Promote someone else’s product using a unique URL and get a kickback from the company you are promoting.
  • [05:04] 7: Promote physical products.
  • [05:15] One Podcaster promotes the Freedom Journal.
  • [05:30] That’s a great income stream.
  • [05:40] That’s it for today!
  • [05:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 27, 2019
The Best Slack Communities for Marketers | Ep. #968
04:01

In episode #968, we discuss which Slack community that is the best resource for marketers. Tune in to hear which community we both agree is the best.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Slack Communities for Marketers
  • [00:33] Traffic Think Tank is a community run by Matthew Barbie, Nick Eubanks, and a third person.
  • [00:56] It’s one of the most engaging Slack groups out there.
  • [01:30] Neil signed up for the Authority Hacker course, because he liked their Facebook ad.
  • [01:55] Traffic Think Tank is one of the favorite communities of Neil’s team.
  • [02:15] Eric thinks he got value out of watching their videos.
  • [02:41] TTT is always adding more content and the community around them provides value, as well.
  • [03:10] That’s it for today!
  • [03:16] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 26, 2019
7 Creative Ways to Collect Email Addresses Without Being Spammy | Ep. #967
03:59

In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Creative Ways to Collect Email Addresses Without Being Spammy
  • [00:33] 1: Spin the Wheel.
  • [00:45] As long as you offer something of value, people will be excited about it.
  • [00:48] 2: Add little yellow boxes and get them to opt-in to offers.
  • [01:03] 3: Block off content.
  • [01:15] Make a portion of the content accessible only if someone enters an email address. This could also just be bonus content.
  • [01:44] 4: Create cloaked links and drive people back to an offer. Try Pretty Links.
  • [02:22] 5: Create quizzes.
  • [02:34] Collect enough info for a full lead.
  • [02:41] 6: Use Outgrow to put calculators on your site.
  • [02:54] 7: Use MobileMonkey to opt-in to your Facebook Messenger list and your email list.
  • [03:13] That’s it for today!
  • [03:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 25, 2019
How to Market When You’re a Nobody | Ep. #966
05:28

In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market When You’re a Nobody
  • [00:40] Eric and Neil are technically “nobodies”.
  • [01:06] Look to see who is getting traction.
  • [01:20] BuzzSumo will help you figure out what’s hot in your field.
  • [01:35] You can also cross-link with popular people and sites.
  • [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
  • [03:30] Most people do not know us!
  • [03:42] The more people who don’t know you, the more people you can convert.
  • [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
  • [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
  • [04:44] That’s it for today!
  • [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 24, 2019
What You Should do When People Complain About Your Product or Service | Ep. #965
05:31

In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Should do When People Complain About Your Product or Service
  • [00:38] It’s a good thing when people complain, because you get more value from this kind of feedback.
  • [00:59] Look for recurring feedback, because then you know it’s an actual issue and not just a one-off.
  • [02:05] Sometimes, people will complain, but it won’t make sense to address it.
  • [02:30] Solve the problems that a majority of the complaints are about.
  • [02:54] Eric likes to send NPS surveys.
  • [03:00] His team uses AskNicely.
  • [03:28] Neil likes Qualaroo.
  • [03:45] SurveyMonkey has built-in feedback tools.
  • [04:00] Complaints will humble you and make you better.
  • [04:15] Speed is the key to responding to issues.
  • [04:30] Show people that you are proactive and respond swiftly, so they hold a higher opinion of you.
  • [04:37] That’s it for today!
  • [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 23, 2019
When Does it Make Sense to Have Sales Reps? | Ep. #964
05:28

In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When Does it Make Sense to Have Sales Reps?
  • [00:41] You shouldn’t hire a rep without testing out sales yourself.
  • [00:55] You need to have an understanding of the objections you will run into.
  • [01:11] Try doing it yourself for 30-60 days.
  • [01:30] Once you have a process, hire a rep.
  • [01:48] Start-ups fail because of premature scaling.
  • [02:45] If you hire prematurely, you will only end up having to fire people and losing money.
  • [03:01] When you hire people, it may not even work out.
  • [03:15] Have the rep do a paid trial to see what their skills are.
  • [03:40] The CEO of Saastr, Jason Lemkin, has a blog post that breaks down the steps to hiring a sales rep.
  • [04:20] Sales reps don’t solve everything.
  • [04:21] That’s it for today!
  • [04:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 22, 2019
7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk | Ep. #963
06:45

In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk
  • [00:36] 1: How do you get better at marketing?
  • [00:41] What are you reading to enhance your skills and understanding of the field?
  • [00:52] Marketing is ever-evolving, so you have to read blogs to stay up-to-date.
  • [01:20] 2: What would you change?
  • [01:30] If they can’t tell you how they would improve your business, how will they be as a hire?
  • [02:07] 3: Have them do a paid trial.
  • [02:55] 4: What do you do when an experiment fails?
  • [03:06] A great way to understand their thought process.
  • [03:30] 5: If you had $10 Million, in what would you invest?
  • [03:50] A great way to gain insight into the potential hire.
  • [04:05] Also a way to gauge how humble or arrogant they are.
  • [04:11] 6: What do you think our competitors are doing that we are not, but should be?
  • [04:56] 7: What is your most impressive marketing accomplishment?
  • [05:00] This will give insight into how they think and what their skills are.
  • [05:37] That’s all for today!
  • [06:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 21, 2019
How to Target Effectively on LinkedIn | Ep. #962
05:26

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Target Effectively on LinkedIn
  • [00:38] On LinkedIn, you can target job titles, specialties, or seniority.
  • [00:56] Targeting job titles is the easiest option.
  • [01:16] Although everyone has odd titles nowadays.
  • [01:30] The specialties option allows you to search for job function.
  • [01:42] Seniority helps you narrow down the level of employee you are seeking.
  • [02:10] It’s all about the content you produce.
  • [02:24] Post content that’s related to your business.
  • [03:02] When your post is more specific, you will get engagements from real leads.
  • [03:30] LinkedIn groups are an option.
  • [03:45] Retargeting is another option.
  • [04:00] It’s about layering the options, so you can laser-target.
  • [04:15] That’s all for today!
  • [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 20, 2019
Do You Even Need to Blog Anymore? | Ep. #961
05:28

In episode #961, we discuss whether blogging is still relevant. Tune in to hear if this method is still effective.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do You Even Need to Blog Anymore?
  • [00:35] We still blog, but we try not to spend money on it.
  • [01:15] You can’t please everyone with one format, which is why it is important to blog.
  • [01:21] Blogs still generate more traffic from a Google search.
  • [01:40] Podcasting only gets good traffic for the first 30 days.
  • [02:08] When you blog, you have more control over the SEO.
  • [02:35] People are able to find you more organically.
  • [03:00] In general, the answer is yes, but that doesn’t mean you need to create thousands of blog posts.
  • [03:45] If you’re going to blog, write about new, fresh ideas.
  • [04:05] Once Google recognizes your site as “quality” it will push your results to the top.
  • [04:18] That’s it for today!
  • [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 19, 2019
7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960
06:17

In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Dead Simple Social Media Marketing Tactics That Still Work Today
  • [00:45] 1: Post your content repeatedly on social media.
  • [00:55] Share a few times in the first 24 hours and you’ll get more hits than you normally would.
  • [01:30] 2: Push things to your email list.
  • [01:53] 3: Post a portion of your post on LinkedIn.
  • [02:01] Make sure to link to your site so people can finish the post.
  • [02:10] 4: Repurpose your content.
  • [02:30] Make sure things are formatted for the sites you are using.
  • [02:48] 5: A week after you’ve posted something, post the entirety of it to social media (like Facebook).
  • [03:43] 6: Go back to basics.
  • [03:59] Look at your engagements ( using TubeBuddy or similar) to get a sense of what performs well.
  • [04:25] Create posts based around your most successful topics.
  • [04:56] 7: Make sure you keep your paragraphs short.
  • [05:22] Short sentences and paragraphs will get you more reach.
  • [05:30] That’s all for today!
  • [05:33] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 18, 2019
The Craziest Content Marketing Tactic EVER | Ep. #959
04:37

In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Craziest Content Marketing Tactic EVER
  • [00:37] Neil’s craziest tactic was when he stopped doing content marketing as often and started creating and giving away free software instead.
  • [00:52] Product-led growth has served him well.
  • [01:25] Not many people know how to build products, so take advantage of that marketing tactic.
  • [01:50] A crazy tactic is to use the marketing channel or method that isn’t popular yet.
  • [02:38] Another crazy tactic is the content sprouting approach (more or less omni-channel marketing).
  • [03:30] Figure out what’s right for your business.
  • [03:43] UberSuggest is still growing month-over-month.
  • [03:48] That’s it for today!
  • [03:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 17, 2019
How Often You Need to Post on Facebook | Ep. #958
05:24

In episode #958, we discuss how often you need to post on Facebook. Tune in to hear how often you need to post on this platform and why.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often You Need to Post on Facebook
  • [00:40] The median time spent on Facebook has gone down over the years.
  • [00:57] The median engagement rate for Instagram is only slightly higher.
  • [01:20] Eric’s team is only posting twice per day, but Neil’s team tries not to exceed one post per day.
  • [01:45] People can ask not to see your content, so it’s to your benefit to not flood the site.
  • [03:15] Neil boosts some of his posts, but not all of them.
  • [03:30] When Eric goes live, he simulcasts it on YouTube and Facebook. They also boost the live stream to their custom audiences through an agency accelerator.
  • [04:18] That’s it for today!
  • [04:24] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 16, 2019
How Paid Advertising is Actually Dying | Ep. #957
05:24

In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Paid Advertising is Actually Dying
  • [00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI.
  • [01:10] So much VC money is getting wasted on ad spending.
  • [02:05] You need to think about upsells and downsells.
  • [02:40] Think of all the possible outlets you can use to push your upsells and downsells.
  • [03:30] The biggest companies in China are not ad platforms, which is different here in the US.
  • [03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion.
  • [04:15] China is better at monetizing, but we’re getting there.
  • [04:16] That’s all for today!
  • [04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 15, 2019
If Your Business is About to Fail, What do You Do? | Ep. #956
06:10

In episode #956, we discuss what you should do if your business is failing. Tune in to hear how you can bring your company back from the brink.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: If Your Business is About to Fail, What do You Do?
  • [00:35] When Eric took over Single Grain, it was about to fail.
  • [00:54] Eric mapped out the worst case scenario and tried to plan for that.
  • [01:15] Ultimately, it helped him turn things around and had contingency plans for various scenarios.
  • [02:05] Khosla Ventures has great blog posts, including one called, “If/Then Planning”.
  • [02:33] Look at your numbers.
  • [02:52] Go back to basics: what was successful in the past?
  • [03:10] Replicate your past successes.
  • [04:15] Eric is focused and isn’t spread thin anymore. He used to burn a lot of money.
  • [04:35] That’s it for today!
  • [04:42] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 14, 2019
7 Hacks to Boost Your Conversion Rate | Ep. #955
06:44

In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Hacks to Boost Your Conversion Rate
  • [00:40] 1: Personalization.
  • [00:50] Try using Clearbit to help you personalize your pitch.
  • [01:11] 2: Adding location to your copy.
  • [01:52] 3: Don’t sleep on site speed.
  • [02:10] 4: Remarketing videos.
  • [02:34] Make sure you’re using the opposite pitch.
  • [03:05] 5: Dynamic retargeting.
  • [03:20] This is a more personal approach.
  • [03:45] 6: Talk to your audience.
  • [03:56] Whether on the phone or through a survey, you will see more conversions.
  • [04:25] 7: Planning poker.
  • [04:35] This is a way for the team to debate the finer points of certain A/B tests.
  • [05:30] That’s all for today!
  • [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 13, 2019
How to Structure Your SEO Team | Ep. #954
07:09

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Structure Your SEO Team
  • [00:45] Neil does a region-based search for team members.
  • [01:05] He likes to look internationally for people to write content for their native country.
  • [01:45] Eric once worked for an SEO strategist.
  • [02:05] On this team, there was a lead, a strategist, and a tactician.
  • [02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
  • [02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
  • [03:25] It’s very important to hire someone for content repurposing.
  • [04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
  • [05:15] Heavy content is important when you’re starting out.
  • [05:41] That’s it for today!
  • [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 12, 2019
How to Hire a VP of Growth | Ep. #953
07:02

In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Hire a VP of Growth
  • [00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers.
  • [01:15] Ask for referrals.
  • [01:30] Neil recommends researching your competitors and who their growth people are.
  • [01:55] Shoot the growth people messages and introduce yourself.
  • [02:10] Then ask these people for referrals (this may even include them).
  • [03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities.
  • [04:40] Eric’s friend hired two growth people based on Eric’s recommendation.
  • [05:50] That’s it for today!
  • [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 11, 2019
How to Structure Your Content Marketing Team | Ep. #952
08:25

In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Structure Your Content Marketing Team
  • [00:52] Eric’s team manages a dozen or so types of content.
  • [01:50] Neil’s team manages about the same amount of content.
  • [03:25] Each person on Eric’s team has a specific role.
  • [04:05] They are a mix of full-time and contract workers.
  • [05:45] Eric’s content is up significantly.
  • [05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation.
  • [07:30] That’s it for today!
  • [07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 10, 2019
7 Unconventional Ways to Generate More Leads | Ep. #951
06:32

In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unconventional Ways to Generate More Leads
  • [00:36] 1: Have a customer data platform, like Segment.
  • [00:50] The ability to narrow down leads based on certain data is key to your success. Segment allows you to do this.
  • [01:40] 2: Make sure you are getting all the information you need.
  • [01:57] Lead Quizzes makes it easier to capture leads.
  • [02:21] 3: Personalization.
  • [02:30] Drift allows for personalization in chats.
  • [03:00] 4: MaxMind.
  • [03:15] Include city and location within your copy.
  • [03:50] 5: Mad Kudu is a lead-scoring tool.
  • [04:15] 6: Clearbit allows you to pre-populate information in forms.
  • [04:30] 7: Live chat is a great resource.
  • [05:15] Check out Subscribers.com.
  • [05:24] That’s it for today!
  • [05:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 09, 2019
A Simple hack to Combine Facebook and Google Ads | Ep. #950
05:40

In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Simple hack to Combine Facebook and Google Ads.
  • [00:50] Rand Fishkin Tweeted about an interesting concept.
  • [01:10] Links have a way of indicating from whence they came.
  • [01:25] This makes it easier to figure out how to target someone.
  • [02:05] Don’t forget the marketing rule of 7.
  • [02:25] When someone engages with you on one platform, you can try to connect with them via other social channels.
  • [03:00] The rule of 7 may be becoming the rule of 14.
  • [03:50] Since you’re spending the money anyway, you may as well use all channels to target potential customers.
  • [04:28] That’s all for today!
  • [04:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 08, 2019
7 New Marketing Tools that will help you Dominate in 2019 | Ep. #949
06:21

In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019
  • [00:35] 1: UberSuggest.
  • [00:42] The app now has a traffic analyzer.
  • [01:15] 2: Meet Edgar.
  • [01:30] This tool helps you schedule and share content.
  • [01:40] 3: Exit Intel.
  • [01:45] This tool is similar to Bounce Exchange, but it’s free.
  • [02:30] 4: Lead Quizzes.
  • [02:38] Drive people through the quiz flow and you can collect additional lead info.
  • [02:50] 5: Hole.io or Segment.
  • [02:55] These two tools are CDP’s.
  • [03:37] 6: Clickflow.
  • [03:45] Clickflow helps you A/B test your content.
  • [03:55] 7: Outgrow.
  • [04:10] This tool allows you to make calculators, which helps drive leads.
  • [04:31] Bonus: Datanyze.
  • [04:48] This tool is a web scraper and helps you determine what types of tech a given site is using.
  • [05:27] That’s it for today!
  • [05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 07, 2019
How SEO Will Change in 2020 (And You're Not Going to Like It) | Ep. #948
05:07

In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How SEO Will Change in 2020 (And You're Not Going to Like It)
  • [00:35] We have talked about this before.
  • [00:45] Voice search is going to change everything.
  • [00:55] 50% of searches will be voice searches by 2020.
  • [01:02] Voice searches will pull from you website and give an answer, which means less traffic for you.
  • [01:55] Optimize for featured snippets.
  • [02:07] Consider on building your brand to avoid the dip in traffic you will get.
  • [02:45] You have to build your brand.
  • [03:05] When you add Amazon Polly to your site, it will take your posts and convert it to audio.
  • [03:30] Some people would prefer to listen rather than read.
  • [03:35] You need to start preparing for the future.
  • [03:58] That’s it for today!
  • [04:02] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 06, 2019
A New Way to Get More Traffic From LinkedIn | Ep. #947
03:38

In episode #947, we discuss the new way to get more traffic from LinkedIn. Tune in to hear the new way you can market yourself on LinkedIn.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A New Way to Get More Traffic From LinkedIn
  • [00:33] LinkedIn Live is going to be the best new way to get more traffic.
  • [00:47] They are pushing live extremely hard right now.
  • [01:02] Just go live!
  • [01:06] It’s doesn’t have to be great; either way you will still get more traffic.
  • [01:40] Live is invite only right now.
  • [02:03] This is the kind of thing that has a first-movers advantage.
  • [02:19] Wirecast is integrated with LinkedIn, which is a great way to go live.
  • [02:32] That’s it for today!
  • [02:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 05, 2019
7 Social Media Predictions That'll Come True in 2019 | Ep. #946
05:59

In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Social Media Predictions That'll Come True in 2019
  • [00:35] 1: Live is going to get bigger this year.
  • [00:58] 2: We’re going to see social networks pushing for more video content.
  • [01:22] 3: Monetization is going to get better.
  • [01:38] 4: The podcast market is going to get much bigger.
  • [01:50] China’s podcast marketing is making millions of dollars.
  • [02:18] 5: Comments are going to increase the virality of posts.
  • [02:35] Social networks are going to rank things by the number of comments a given post has received.
  • [03:40] Neil considers podcasts to be “social”.
  • [04:03] 6: All social algorithms will start to behave the same way.
  • [04:25] 7: A lot more people are going to go to YouTube to market.
  • [04:46] That’s it for today!
  • [04:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 04, 2019
How to Master Omnichannel Marketing In 2019 | Ep. #945
05:45

In episode #945, we discuss how you can master the omnichannel approach. Tune in to hear how you can increase conversions in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Master Omnichannel Marketing In 2019
  • [00:42] We agree that omnichannel marketing is the best way to go.
  • [01:10] We’ve discussed the rule of 7 before.
  • [01:25] Make use of all the channels available to you.
  • [02:08] Start off with similar channels.
  • [02:17] If you start off with video content, tackle Instagram, YouTube, LinkedIn. Etc.
  • [02:56] You can convert a webinar into a blog posts and then convert blog posts into additional videos.
  • [03:30] Pollinate the internet with your information.
  • [03:45] Instead of hitting one resource, hit a bunch at the same time.
  • [04:00] If you leverage this approach, you will see increased results.