Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil Patel

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Subscribers: 818
Reviews: 2

minjung Park
 Jun 7, 2019
thanks guys. I've been listening to these valuable potcast everyday in KOREA.I've been interested in digital marketing and i like to learn to speak English^^.So where could i get your script about evey single potcast if it possible? thanks.

Sherry Earp
 Mar 13, 2019
BEST (under) 10 minutes of the day!

Description

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Episode Date
Is Google Stealing Half of Your Potential Traffic? Here’s How to Get it Back | Ep. #1342
07:16

In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. 
[00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic.  
[01:45] Keep in mind that Google will continue to direct traffic for their benefit. 
[02:11] Stick to the fundamentals and best practices like driving traffic through SEO. 
[02:21] Focus on your own destiny by creating something independent of other channels. 
[03:02] Diversify and go omnichannel so that you have several streams of traffic. 
[03:41] Optimize what you are ranking for or the text in your featured snippet.
[03:45] Consider optimizing your title and meta description by using Clickflow.
[04:06] Test out your copy and make it as persuasive as possible using Twitter. 
[05:12] How the FAQ page schema can improve your ranking and increase traffic. 
[06:30] That’s it for today!
[06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SparkToro

Rand Fishkin

Moz

Ubersuggest

Clickflow

Google Search Console

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Apr 04, 2020
4 Secrets to Skyrocket Your Traffic with Long-Tail SEO | Ep. #1341
04:43

In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of your posts can help you to remain proactive! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Four Secrets to Skyrocket Your Traffic With Long-Tail SEO. 
[00:33] Look for all the related keywords that people are searching for.
[01:13] Blend the keywords in with the rest of your text so that it flows well. 
[01:26] Monitor the traffic from your high and low performing posts.  
[02:00] Check out The Beginner’s Guide to SEO by Moz and structure your content this way. 
[02:50] Use power pages and pillar pieces and how they differ. 
[03:31] The tools you can use to find keywords and add them to your content. 
[03:55] That’s it for today! 
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Content Decay

Clickflow 

The Beginner’s Guide to SEO by Moz 

Backlinko

Ubersuggest 

 

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Apr 03, 2020
How to Safeguard Your Marketing During an Economic Downturn | Ep. #1340
06:40

In episode #1340, we share how you can safeguard your marketing during an economic downturn. A crisis like the COVID-19 can have an astronomical impact on the economy, but if you make smart decisions now, you can thrive in a recession while everyone else is having a hard time. Tune in to hear why this is not a time to invest in long-term strategies and why you should stockpile as much cash as possible. 

 

TIME-STAMPED SHOW NOTES:

 

[00:25] Today’s topic: How to Safeguard Your Marketing During An Economic Downturn. 
[00:31] The impact that COVID-19 is having on the global economy.
[01:01] Even if your company is not being affected, the stock market is. 
[01:11] Avoid investing in long-term strategies and focus on anything related to performance.
[01:48] During the previous recession, budgets shifted from TV ads to pay-per-click. 
[02:12] Be sure to diversify and go omnichannel and keep doing SEO and content marketing. 
[02:33] A downturn is no time to test out new unproven channels.[02:50] You might have a bigger pool of talented employees and get them at lower costs. 
[03:05] Mergers and acquisitions will go for better deals. 
[03:39] Stockpile cash so that you can act quickly when the recession is over. 
[04:28] Have contingency plans in place and cut on nonessential expenses. 
[05:27] When things are uncertain, there are opportunities for you to thrive. 
[05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Warren Buffet 

Antifragile 

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Apr 02, 2020
How to Maximize Revenues From Podcasting | Ep. #1339
05:14

In episode #1339, we discuss how you can maximize the revenue you make from podcasting. Rather than simply focusing on all the direct ways you can monetize your podcast, think about the various indirect ways that your podcast can increase your revenue. Tune in to hear how doing affiliate marketing for other companies can be an easy way to make your show more profitable! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Maximize Your Revenue From Podcasting. 
[00:43] When you should start thinking about making revenue from your podcast. 
[00:59] How you can make money by running ads on your show.[01:25] Think about linking a high-ticket event to your podcast. 
[01:45] Use the opportunity to pitch any product or service your sell in your company.
[02:35] Consider all the indirect ways your podcast can make you money. 
[02:53] How Supercast can help you create subscriptions for your podcast. 
[03:38] Do affiliate marketing for other products and services to get a cut of their sales.  
[04:04] Test out all the strategies but avoid spending too much on any one of them. 
[04:24] That’s it for today!
[04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leveling Up Podcast 

Supercast

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Apr 01, 2020
How to (Really) Get Your Site Ready for Voice Search | Ep. #1338
04:35

In episode #1338, we talk about how to really get your site ready for voice search! We have already covered just what a big deal voice search is and will be in the near future. It is already making up a large portion of the way that users are interacting with search engines. Tune in today to hear about how you can make the most of these developments in order to increase your ranking and traffic.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Really Get Your Site Ready for Voice Search.
[00:35] We know voice search is a big thing, how can it work for you?
[00:53] Getting a featured snippet; aiming for rank zero!
[01:41] Keeping your answers short and to the point for increased ranking.
[02:05] Domain authority and starting with the basics of SEO.[02:44] Monetizing your voice search traffic using tools like Jetson.
[03:04] Using your ranking to creatively include your brand in results.
[03:45] That’s pretty much it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jetson

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Mar 31, 2020
How Original Research Will Supercharge Your Content Marketing | Ep. #1337
05:52

In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Original Research Will Supercharge Your Content Marketing.
[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.
[01:41] The increase in backlinks when using original data over someone else's.
[03:33] Look for hot topics; you want to write about things that people want to read!
[04:01] Data points often signal utility to readers and will get more clicks and traffic.
[04:37] Well-presented data; graphs and graphics with tools like Canva.
[04:52] Outsourcing this job to others if you do not have time to do it yourself! 
[05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow

Backlinko

Ubersuggest

Ahrefs

Canva

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Mar 30, 2020
How AI Will Impact the Future of Digital Marketing | Ep. #1336
06:20

In episode #1336, we chat about how AI will impact the future of digital marketing. Artificial intelligence is arguably the biggest looming area of modern technology and the future of this field of development will undoubtedly have a huge impact on the course of human history. This will translate into the marketing field as well, with companies being about to offer increasingly impressive services thanks to the data-ingesting abilities of AI systems. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How AI Will Impact the Future of Digital Marketing.
[00:35] The current AI climate and big players in the game right now.
[01:26] Smart devices, IOT and increasingly integrated systems.[03:01] The abilities of machines to sift through massive amounts of data.
[04:23] Suggested products and service; leveraging your tastes and those around you.
[04:52] How this translates into the marketing game right now.[05:38] That’s pretty much it!
[05:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SoftBank

Masayoshi Son

ClickFlow

TensorFlow

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Mar 29, 2020
7 Places to Invest as a Digital Marketer | Ep. #1335
06:57

In episode #1335, we share seven places that you should invest in as a digital marketer. Investing in people, branding, and education is almost always guaranteed to deliver an ROI. Tune in to hear why email and webinars are not dead but still worth the investment!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Places to Invest As a Digital Marketer. 
[01:07] Invest in people and consider how you can delegate tasks to scale your business. 
[01:55] Prioritize branding, whether a personal or corporate brand. 
[02:35] Go omnichannel so that all your eggs are not in one basket. 
[03:19] Start investing in education through conferences and meetings with likeminded people. 
[03:55] Don’t be afraid of putting money towards ads if you have a working funnel. 
[04:18] Choose a reputable email provider that allows you to regularly scrub your list. 
[05:09] Why it is still worth doing webinars and teaching people. 
[06:13] That’s it for today!
[06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Kylie Jenner

Kylie Cosmetics

ConvertKit

SparkPost

Mailchimp

Livestorm

EverWebinar

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Mar 28, 2020
7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334
07:38

In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020. 
[00:36] Take advantage of lookalike audiences on Facebook.   
[01:29] Do not send customers back to the same landing page that they did not convert from. 
[02:18] Be sure to think through your funnel carefully. 
[03:23] Sell through your educational content rather than take people directly to a product page.
[04:24] Keep your ads fresh by putting out new ones frequently and alternating them. 
[05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.
[06:10] Ensure that you target broadly enough.  
[06:53] That’s it for today!
[06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Olay

Traffic and Funnels

Sam Ovens

Marie Forleo

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Mar 27, 2020
5 Proven Marketing Emails You Need to Be Sending Your List | Ep. #1333
04:53

In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and revenue. Tune in to hear what they are and get things moving!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Proven Marketing Emails Your Need to Be Sending Your List.
[00:34] Asking your list questions, preferably with a yes or no answer.
[01:17] Scrub your list about once a quarter; find who is active and who is not.
[02:00] Sending out offers and linking these to special occasions and holidays.
[02:23] Annual surveys and getting feedback from your audience.[03:08] Resend emails to recipients who have not opened the first one!
[04:02] That’s it for today!
[04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

ConvertKit

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Mar 26, 2020
Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes | Ep. #1332
06:38

A Weird Growth Experiment!

In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Weird Growth Experiment.
[00:38] Neil's experiment with dressing more nicely and charging higher prices.
[01:23] The types of clothes that Neil wore and how he picked them out.
[02:20] How Neil dresses now and the importance of showing up nicely.
[03:00] Neil's experiences before and after purchasing expensive clothes.
[03:55] Location-specific expectations around clothing and the role of age.
[04:23] Eric's own experiences in the realm of attire and his thoughts on backpacks.
[05:21] The lesson from today's episode, dressing well in your range! 
[05:52] That’s it for today!
[05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dolce & Gabbana

Tom Ford

Burberry

Reid Hoffman

Mark Zuckerberg

TUMI

Zara

Uniqlo

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Mar 25, 2020
What Happens When You Spend Over $100 Million a Month on TV Ads | Ep. #1331
05:41

In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all that money can get you and how you cannot underestimate the importance of a clear message.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Happens When You Spend Over One Hundred Million Dollars a Month on TV Ads?
[00:33] The presidential elections and the amount that Bloomberg is spending on ads.
[01:58] Comparing the four most prominent candidates at present.
[02:22] Building awareness through spending money and the importance of a message.
[04:36] The problems with an excessive ad-budget for your messaging.
[03:20] That’s it for today!
[05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Michael Bloomberg

Bernie Sanders

Elizabeth Warren

AdBeat

Donald Trump

Hillary Clinton

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Mar 24, 2020
How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330
06:04

In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.
[01:09] The initial struggles that the founder of Peloton had with investors.
[01:48] Too cheap or too expensive — both bad for sales.
[02:39] The impact of intelligent pricing; signaling quality through the price tag.
[04:17] Current prices on Peloton's products and financing options they offer.
[04:50] Starting with high-end pricing and then moving down-market with cheaper items.
[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Peloton
Nike
Allbirds
Patrick Campbell
Price Intelligently
ProfitWell
Tomasz Tunguz
Affirm
Tesla

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Mar 23, 2020
Why Brandless Failed (Is This The End Of SoftBank?) | Ep. #1329
05:57

In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Brandless Failed!
[00:35] The context; who was Brandless and what did they do?[01:24] SoftBank's past investments with Uber and more before Brandless.
[02:55] Why Brandless failed; not figuring out the unit economics beforehand!
[03:47] The importance of proving a formula before diving in; slow and steady is best.
[04:09] The story of SoftBank and the internal struggles and scandals.
[05:11] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brandless
SoftBank
TechCrunch
Uber
Debt is Coming Blogpost 
Wall Street Journal
WeWork
Wag!
OYO

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Mar 22, 2020
Where is Voice Search Going? | Ep. #1328
05:47

In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the imminent improvements will mean for user experience and increased traffic. To get to the latest on a big sector of the future market, make sure to tune in.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where is Voice-Search Going?
[00:32] The current landscape and where it might be headed soon.
[01:22] Questions around how to capitalize on increased traffic.[02:03] Statistics on the current usage and ownership of voice-tech.
[03:49] The voice experience, improvements and how it might begin to operate.
[04:35] A new way to think about voice tech; looking at the example of mobile.
[04:56] That’s it for today!
[04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Alexa
Apple Home
Google Home
Jetson

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Mar 21, 2020
New Google Search Console Features You Should Pay Attention To | Ep. #1327
05:18

In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so now is a great time to get on it if you aren't already. We talk about how it shows you your overall site speed, the great Discover section, and some other new pieces that relate to mobile usability. Our conversation also covers how it will make your site more searchable and how schema mark up is broken into subsections now. If you have software that leverages Search Console or if you're looking for a quick introduction to the platform, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Some New Features that Google Search Console has Recently Released.
[00:54] The new visibility of overall site speed and tweaking site speed using it.
[01:54] AMP pages in relation to site speed and pages which support mobile.
[02:10] How great the Discover section is, provided you get a lot of traffic.
[02:27] New sections to take a look at: the APM section, mobile usability pages.
[02:45] How Google will make your site more searchable to job seekers.
[03:06] Other new features: a video section, structured data, site links, FAQ, etc.
[03:45] Faster arrival time that search data is shown in and the ability to change the date range.
[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Search Console
Google Discover

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Mar 20, 2020
How You Should Measure Your SEO Efforts | Ep. #1326
05:32

In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.
[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.
[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.
[02:07] Erroneously measuring SEO by rankings and keyword volume.
[03:12] Looking at traffic vs conversions as a good way of measuring SEO.
[03:18] Why looking at SEO blended with other metrics is inaccurate.
[03:41] Correlations between paid and SEO; when one benefits the other and vice versa.
[04:10] Tools for making use of your data: Google Analytics and Google Data Studio.
[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Andrew Chen
Google Analytics
Google Data Studio

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Mar 19, 2020
7 Unconventional Ways We Run Our Companies | Ep. #1325
08:43

In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company and we share just seven that have helped us gain some of the success we have experienced. Tune in to hear about remote-friendly offices, direct feedback, lunch and learns, and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Unconventional Ways We Run Our Companies.
  • [00:36] The hybrid-remote model and staying remote-friendly in today's economy.
  • [01:10] Putting a CEO in place to run the ship and make sure things are working.
  • [01:48] The usefulness and efficacy of direct feedback with your team.
  • [02:45] Implementing a profit sharing pool for key members of your company.
  • [03:41] Encouraging employees to have their own side projects for extra creativity.
  • [04:12] Using 'lunch and learns' and taking on useful topics for the team.
  • [05:25] The Jeff Bezos-inspired idea of memos for more thoughtful communication. 
  • [07:00] Getting away from needless meetings and the impact of more time for client work.
  • [07:58] That’s it for today!
  • [08:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Mar 18, 2020
The Differences Between A, B and C SEOs | Ep. #1324
06:25

In episode #1324, we talk about the difference between 'A', 'B' and 'C' SEO players! We all want the best team we can build and dead weight in your company is not only a waste of money but can also bring down the boat. Tune in hear how to find or become the best player possible!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Differences Between A, B and C Players SEOs.
  • [00:55] What is a 'C' player and how does it apply to the SEO game.
  • [02:31] The 'B' player definition and the place they hold in a team.
  • [03:19] What makes an 'A' player? The priorities of high performers.
  • [04:29] Testing new waters and changing the game in regards to SEO.
  • [04:58] How attending conferences and finding community can up your level.
  • [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 17, 2020
How Pricing Can Be One of Your Biggest Marketing Levers | Ep. #1323
05:45

In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to hear some examples of how companies you know are doing this smartly!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Pricing Can Be One of Your Biggest Levers.
  • [00:39] Examples of big companies using reduced rates to grow.
  • [01:38] Understanding your market and pitching at the right level.
  • [03:05] Pricing as a differentiator from competitors in a crowded market.
  • [03:39] The biggest winners in the online startup game at the moment.
  • [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 16, 2020
What You Should Do If Your Traffic Keeps Declining | Ep. #1322
06:24

In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What To Do If Your Traffic Keeps Declining. 
  • [00:30] While traffic is not always steady, it should not be declining for months on end. 
  • [00:54] Don’t fret: declining traffic is a common problem.
  • [01:01] Use Google Analytics or Google Data Studio to see which channels are declining. 
  • [01:21] If your traffic is going down but your revenue is growing, there is no problem. 
  • [01:47] See which of your top posts are losing traffic and take action. 
  • [02:04] Keep your top pages fresh by adding some new content to them. 
  • [02:37] See what your competitors are doing and experiment with new channels. 
  • [03:33] Compare the channels that are performing well with those that are not.
  • [04:04] Consider hiring an agency that specializes in traffic. 
  • [04:36] Send out a survey to test the popularity of your content. 
  • [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 15, 2020
What To Do If Someone Isn't Leveling Up | Ep. #1321
06:44

In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in outside experts can help with the mentoring process!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What To Do If A Team Member Isn’t Leveling Up. 
  • [00:37] On the topic of leveling up, check our Eric’s Leveling Up podcast! 
  • [00:41] When someone is not improving or growing stronger over time.
  • [00:51] Hiring someone and learning that they are not growing into new roles/responsibilities. 
  • [01:14] It could also be that a person is failing to hit the required numbers. 
  • [01:52] Having a straightforward conversation with an underperforming team member.
  • [02:06] Calling someone in the second time and when it might be time for them to go.
  • [02:18] Keep in mind that it takes some people longer to find their groove in a new role. 
  • [02:44] Advice for talking to people during high-stake conversations. 
  • [03:19] Lead with facts first and then say how you feel — no one can argue with emotions.  
  • [03:30] Give people three chances and have the appropriate documentation in place. 
  • [04:15] Check out Robert Glazer’s stuff on Mindful Transitions when letting someone go. 
  • [04:38] Remember the employees have financial obligations and can’t just be cut off. 
  • [05:15] What to do if someone is not leveling up but they have the potential for it. 
  • [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 14, 2020
The Difference Between Optimization Vs. Innovation | Ep. #1320
05:17

In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Difference Between Optimization and Innovation. 
  • [00:38] A definition of optimization and relevant examples from the marketing world. 
  • [01:30] Innovation: doing things that are outside the box – like Dropbox!
  • [02:09] Think about innovation as disrupting the industry and messing up people’s plans. 
  • [02:20] A good example of this kind of disruption is what Uber did to the transportation industry.
  • [02:39] The exponential growth that happens when you combine optimization with innovation. 
  • [03:00] The lack of innovation in the marketing tool and SEO world.
  • [03:21] How Salesforce changed the landscape of CRM's with innovation. 
  • [04:08] Read the optimization versus innovation article by Andy Johns. 
  • [04:28] That’s it for today!
  • [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 13, 2020
Does Influencer Marketing Work for B2B Companies? | Ep. #1319
03:59

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies? 
  • [00:33] An example of B2B marketing: A marketing agency doing business with Uber. 
  • [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco!
  • [00:50] How you can make influencer marketing work for B2B. 
  • [01:32] Consider Andreessen Horowitz’s two influencers in the tech world. 
  • [02:12] Many people have sought help from Neil because of his large audience. 
  • [02:35] You need to find the right influencer to optimize this kind of marketing. 
  • [02:52] Use tools like Social Blade to find up and coming influencers.
  • [03:14] That’s it for today!
  • [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 12, 2020
Marketing Geniuses to Pay Attention to in 2020 | Ep. #1318
09:01

In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those are thinking outside the box, trying out novel ideas, and taking on the most creative approaches to the everyday marketing tasks. Stay tuned to hear our list of who we are following and why they are worth your time.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Marketing Geniuses That You Need to Pay Attention to in 2020.
  • [00:33] Eric Siu: avid reader with a lot of information to offer.
  • [01:09] Neil Patel: always tries new, unconventional things - choose non-consensus and right.
  • [02:13] Ryan Bonnici: strategies on where marketing is going, the long-term view.
  • [02:59] Syed Balkhi: entrenched in the WordPress ecosystem.
  • [03:50] Brian Dean: tactical approach, testing new ways to grow without producing a lot of concent.
  • [04:21] Yaniv Masjedi: building a good marketing team, and treating them like family.
  • [05:02] Grant Cardone and Gary Vanerhuck: keeping a pulse on the social web.
  • [05:35] Matthew Barby & Kevin Indig: understanding SEO and newsletters.
  • [06:16] Russell Brunson & Ryan Deiss: implementing sales funnels and monetizing email lists.
  • [06:56] Patrick Campbell: creative approach to content creation and customer response.
  • [07:52] Erik Rivera: thinks outside the box with novel ideas.
  • [08:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 11, 2020
The #1 Way to Get Noticed (and Promoted) as an In-House Marketer | Ep. #1317
06:35

In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good at what they do that they often break out and start their own companies. However, if you are looking to get promoted in-house, stay tuned to find out why it is crucial to show your worth and understand what it means to be an A-player on your team.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Number One Way to Get Noticed and Promoted as an In-House Marketer.
  • [00:31] Understanding the three levels or three types of marketers.
  • [00:57] Learning to notice problems, create solutions, and own it.
  • [01:25] Importance of always having a reason behind why you deserve a raise.
  • [01:58] Why the easiest way to get a promotion is by making your boss more money.
  • [02:15] Adopting the mental model of being worthy of being paid more.
  • [03:14] Getting noticed by saving your company more money.
  • [03:29] How to be an A-Player in your company: proactive, solution-oriented, execution. 
  • [04:18] Why the best marketers are often found running their own companies.
  • [05:02] Choosing to be a long-term investor rather than a short-term investor.
  • [05:44] That’s it for today!
  • [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 10, 2020
5 Overlooked SEO Tweaks That’ll Grow Your Organic Traffic Fast | Ep. #1316
05:14

In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend to forget about the organic growth we can gain by consistently repurposing and linking old content on our own blogs. Tune in as we go over these five simple tweaks you can apply today to grow your organic traffic in no time!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Overlooked SEO Tweaks That Will Grow Your Organic Traffic Fast.
  • [00:31] Tweak #1: Look for Google pages that have a high impression count to tweak your title.
  • [01:05] Tweak #2: Find three old blog posts relevant to your new piece and link to the new one.
  • [01:42] Tweak #3: When updated older pieces of content, add new keywords.
  • [02:12] Tweak #4: Make sure you have a sidebar on your blog - add in pillar pages.
  • [03:21] Tweak #5: Make a power page - consolidate your existing content.
  • [04:26] That’s it for today!
  • [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 09, 2020
Which Industries Have the Most Opportunity for Digital Marketing? | Ep. #1315
04:06

In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific industry, but rather knowing which trends to look out for as digital marketers. Stay tuned to this episode to hear more about what your core focus should be and why industry disruption is key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s topic: Which Industries Have the Most Opportunities for Digital Marketing.
  • [00:45] Why you should go after a disruptive trend rather than one specific industry.
  • [01:52] Understanding why Health is an industry that is right for disruption.
  • [02:02] The three waves of the Internet and how it relates to industry disruption.
  • [03:21] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 08, 2020
7 Simple Hacks That’ll Increase Your Mobile Conversion Rate | Ep. #1314
04:21

In episode #1314, we share seven simple hacks that can increase your mobile conversion rates!  From pages and apps to avoid, to boosting user experience and compatibility, we cover it all. Tune to hear how you can get your mobile site making you more money, today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Simple Hacks that Will Increase Your Mobile Conversion Rate.
  • [00:32] Speed up your mobile website! User experience is important!
  • [00:46] Why to avoid using AMP pages on your mobile site.
  • [01:11] Using OptInMonster's TrustPulse to gauge whether people are buying.
  • [01:25] Including an attractive offer in a bottom bar for mobile.
  • [01:51] Creating a seamless experience from start to finish for your customers.
  • [02:29] Aligning mobile and desktop experiences for high conversions.
  • [03:09] Bonus hack! Tools for personalization for better user experience.
  • [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 07, 2020
How to Scale Your Branded Search Traffic (without Spending a Fortune) | Ep. #1313
04:31

In episode #1313, we share how to scale your branded search traffic and stay within your budget! From Instagram to free tools and calculators, there are a bunch of ways you can get more traffic without spending a lot of your money. Tune in to hear the ways you can boost your visibility today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Scale Your Branded Search Traffic Without Spending a Fortune.
  • [00:43] Using Instagram as a great way to grow a brand on a budget!
  • [01:09] How free tools can aid your growth from your website.
  • [01:46] Other tools and calculators that can boost your ranking and traffic.
  • [02:02] Using a catchy name to increase searches and add to your profile.
  • [02:50] Fostering patience for the results of these tactics.
  • [03:04] Multipurpose brand names that might catch other keyword searches. 
  • [03:46] That is it for today!
  • [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 06, 2020
5 Underrated Marketing Conferences You Should Attend in 2020 | Ep. #1312
04:52

In episode #1312, we list five underrated marketing conferences that you should attend this year! Getting great marketing inspiration shouldn't be limited to strictly marketing conferences, so we look at five different places to be to get the most for your money and time. Tune in to hear about which five make our list!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Underrated Marketing Conferences That You Should Attend in 2020.
  • [00:33] Why you should check out Traffic Think Tank Live in Miami in May!
  • [01:08] Using TechCrunch's approach to disruption as a marketing strategy.
  • [01:47] Baby Bathwater events and the array of personalities you will find there.
  • [02:12] The amazing lessons in growth you can get from Affiliate World!
  • [02:55] Paying the price and attending the TED conference for great perspectives.
  • [03:58] That’s it for today!
  • [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 05, 2020
How Neil Would Start All Over from Scratch in 2020 | Ep. #1311
04:56

In episode #1311, Neil shares what he would do differently if he had to start all over again in 2020. From his years of experience, he learned that tools tend to generate far better traffic than personal brands do, so it is worth creating or buying a tool to get quick traction. Tune in to hear how you can save time and money by going straight for a good product!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What We Would Do if Neil Was Starting From Scratch in 2020.
  • [00:41] Why tools are so much better than content. 
  • [01:05] Don’t worry about building a personal brand – a product is better.
  • [01:40] Start off with a tool because paid advertising and SEO is expensive.
  • [01:55] How a free tool ends up generating more traffic without having to market it.
  • [02:28] Free products market themselves and are easier to do.
  • [02:39] Go to CodeCanyon and buy a semi-decent tool in B2B or B2C. 
  • [03:13] How Neil is now spending far more time and energy on tools. 
  • [03:50] ClickFlow is proof that tools get more attention that personal brands.  
  • [04:09] That’s it for today!
  • [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 04, 2020
How Eric Would Start All Over from Scratch in 2020 | Ep. #1310
05:56

In episode #1310, we give you some insight into what we would do if Eric had to start his whole business from scratch. Doing consulting work is a quick way to make cash and starting a podcast the best means of rebuilding your network. Tune in to hear how creating a course can be your ticket to success! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What We Would Do if Eric Was Starting From Scratch in 2020. 
  • [01:06] Do consulting work to get some cash coming in to cover living expenses. 
  • [01:22] Start a podcast first before you think about blogging and build your network this way.
  • [01:46] Build a team around the consulting work and find a partner who will help you scale. 
  • [02:08] The goal would be to build an info or software product.
  • [02:19] Create and sell a high-ticket course and run some ads to market it.
  • [03:02] An example of how a course can help you generate income. 
  • [03:35] You can also start by working for someone first while building your knowledge. 
  • [03:59] Go watch a Simon Sinek video and find out why you are doing what you do! 
  • [04:46] What you can do if you want to start with software. 
  • [05:09] That’s it for today!
  • [05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 03, 2020
3 Ways to Double Your Organic Traffic with International SEO | Ep. #1309
05:49

In episode #1309, we share three ways to increase your traffic with international SEO. Even if you have high domain authority, it is still necessary to go out there and build localized links in these regions. Tune in to hear whether using a subfolder, a top-level domain (TLD), or a subdirectory is best!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Three Ways to Double Your Organic Traffic with International SEO. 
  • [00:46] Why international SEO is important and what kind of results you can expect. 
  • [01:06] A list of top five countries Neil gets SEO traffic from, including India and Brazil. 
  • [01:44] Reaching Mexico, Spain, Argentina, Chile, Columbia, etc. by doing SEO in Spanish. 
  • [02:10] Go out there and build links in these local regions and translate the content manually. 
  • [02:30] Even if you have high domain authority, you still need localized links.
  • [02:45] Why it is easy to build links in non-English-speaking markets. 
  • [03:04] Choosing between using a subfolder, a top-level domain, or a subdirectory. 
  • [04:23] Increase your rankings by getting brand queries in these localized regions. 
  • [04:54] That’s it for today!
  • [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 02, 2020
The Different Agency Models You Can Choose From | Ep. #1308
05:35

In episode #1308, we discuss the different agency models that you can choose from. Whether you pitch you work at a high level or aim for smaller, local business, the way you choose to promote yourself and capture customers will have a huge effect on your results. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Different Agency Models You Can Choose From.
  • [00:33] The low-end model services small business and charging low amounts.
  • [00:58] The affiliate or pay for performance model; rewards for good results.
  • [01:59] A project and hourly basis model with less consistent income.
  • [02:40] Increasing charges versus high churn rates and numbers of clients.
  • [03:28] Going after big enterprise companies and where to find them.
  • [04:20] An easy way to grow your agency today!
  • [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Mar 01, 2020
How to Land Big Marketing Agency Clients When You’re Just Starting Out | Ep. #1307
06:42

In episode #1307, we explain how to land big agency clients when you are just starting out! From over-delivery and over-communication to posting regularly and valuably on the right platforms, there are bunch of simple ways you can land some big fish when you are still a small fry! Tune in get the inside scoop.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Land Big Agency Clients When You are Just Starting Out.
  • [00:42] Eric's first professional gig in Philadelphia and how he overdelivered.
  • [01:45] Providing value in online spaces where your audience is present.
  • [02:33] A simple model for landing clients; break down recently funded companies.
  • [04:28] Sending specific emails to companies in order to get responses from CEO's.
  • [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 28, 2020
Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306
07:14

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Spotify Acquired The Ringer.  
  • [00:42] The solid financial results for Spotify in Q4 of 2019.
  • [00:56] How Spotify recognized exponential growth in podcast hours streamed.
  • [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.   
  • [01:53] The impressive retention rates of the Marketing School podcast.
  • [02:09] Why Spotify’s decision makes a lot of sense. 
  • [02:39] Keep in mind that all good channels eventually become crowded.  
  • [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple. 
  • [03:48] The number of downloads The Ringer podcast is getting. 
  • [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast. 
  • [04:50] How our podcasts and Eric’s own podcast are performing.  
  • [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million. 
  • [06:25] That’s it for today!
  • [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 27, 2020
7 Secrets to Selling a High-Ticket Course with Paid Advertising | Ep. #1305
08:53

In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising. 
  • [00:41] Why you want to choose live webinars rather than evergreen ones. 
  • [01:07] Up the traction to your recorded webinar by making it appear live.
  • [01:31] Different ways you can follow up with prospective customers after a webinar. 
  • [02:37] Offering a free trial when all the other hooks have failed to work on a customer. 
  • [03:36] Drive your audience to a video which they can access immediately. 
  • [04:24] Why you might strongly consider dropping the price of your info product. 
  • [05:43] Learn how to scale a campaign from Alex Becker or others in your field.
  • [06:36] Why having as many products as possible is key to making it with info products. 
  • [07:58] That’s it for today!
  • [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 26, 2020
7 E-commerce Trends for 2020 | Ep. #1304
06:34

In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven E-Commerce Trends for 2020. 
  • [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel. 
  • [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey. 
  • [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership. 
  • [02:58] Leverage the data that you have to personalize the customer experience.
  • [03:31] Use push notifications to send people back to your e-commerce site.
  • [04:21] Create seamless experiences in-store and offline.
  • [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.  
  • [05:44] That’s it for today!
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 25, 2020
The 7 Best Marketing Conferences 2020 | Ep. #1303
05:00

In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technological and digital – there is a conference for each of your needs as an online marketer. Tune in to hear about the exciting marketing events that will be hosted by Marketing School!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Seven Best Marketing Conferences to Attend in 2020. 
  • [00:33] Hear where to learn from the best content marketers in the world. 
  • [00:51] The different locations where the Traffic & Conversion Summit will be held. 
  • [01:35] Why INBOUND is a not-to-be-missed event for inbound marketing strategies. 
  • [01:55] Check out one of the many global Affiliate World conferences. 
  • [02:39] Learn about new marketing technologies at the Gartner Marketing Symposium. 
  • [02:54] The unique Marketing School event hosted by Eric and Neil!
  • [03:51] Attend the Adobe SUMMIT for everything digital marketing and more. 
  • [04:15] That’s it for today!
  • [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 24, 2020
Your Site May Be Fined $15,000+ By The US Government. Here's How To Avoid That. | Ep. #1302
04:01

In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for individuals with disabilities, you may find yourself in a sticky situation! Tune in to hear some good ways, paid and free, to avoid incurring these costs. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Avoid a $15,000 Fine from the US Government!
  • [00:39] Section 508 of the Department of Justice and how this relates to you.
  • [01:15] The common occurrence of these types of fines.
  • [01:38] Free and paid tools for making your website more accessible.
  • [03:12] That's all for today!
  • [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 23, 2020
Do Podcast Ads Actually Work? | Ep. #1301
04:58

In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Do Podcast Ads Actually Work?
  • [00:34] What podcast ads are and why most do not work.
  • [01:23] The key to podcast ads: relevant content to the platform.
  • [02:01] Some examples of top brands who advertise on podcasts. 
  • [03:20] Consider creating your own podcast as a means of advertising!
  • [03:42] Different spots to monetize and making these relatable. 
  • [04:12] That's it!
  • [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 22, 2020
Warren Buffett Sold All Of His Newspaper Businesses for $140M (What This Means) | Ep. #1300
05:34

In episode #1300, we talk about why Warren Buffett sold all of his newspaper businesses! It is quite commonly understood that newspaper media is not a growing space and we see this with the amount of journalism graduates who struggle to find work. Buffett and Berkshire Hathaway have been making some shrewd moves in order to set themselves up for the future. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Warren Buffett Sold All of His Newspaper Businesses for $140 Million.
  • [00:58] The news media landscape currently and what online platforms have done.
  • [02:01] How Berkshire Hathaway lent money to Lee Enterprises.
  • [02:46] The potential or lack thereof for newspapers and Lee's extreme measures.
  • [03:11] New media and making use of out of journalists for your empire.
  • [04:01] Other options that Berkshire Hathaway might have in mind.
  • [04:43] That's it for today!
  • [04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 21, 2020
Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299
06:10

In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the lessons that can be learned from this example.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019.
  • [00:44] The Guardian article that sparked today’s episode.
  • [01:45] Long-term implications of these kinds of tactics with the growth of AI.
  • [02:27] How data is being used to change people's perceptions.
  • [03:48] Manipulation is ever-present in media and marketing; what can you learn?
  • [05:04] Awareness and positivity in the advertising space.
  • [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 20, 2020
7 SaaS Trends for 2020 | Ep. #1298
07:21

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 SaaS Trends for 2020.
  • [00:35] Product-led growth, free tools and indoctrinating users into your ecosystem.
  • [01:07] Allowing a computer to do the work for you with the rise of AI and ML.
  • [01:47] Improving customer experience and going above and beyond for retention.
  • [02:45] The move towards platforms with multiple features and tools.
  • [03:35] Branding and becoming a thought leader in your space.
  • [04:41] Ways to make up for advertising costs!
  • [05:40] Using an API for partnerships and more. 
  • [06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 19, 2020
What Works Better For Affiliates? Niche Or General News? | Ep. #1297
05:58

In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very niche. We recommend erring more on the side of niche, for SEO and customer retention. Tune in hear the benefits of specialization and becoming an authority!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What Works Better for Affiliates? Niche or General News.
  • [00:35] Some examples of affiliate sites and what they do.
  • [01:34] The conversion impact of niche websites and becoming an authority.
  • [02:52] People like specialists; do not try to be everything to everyone.
  • [04:02] Broader is not better, specific sites do better on search engines.
  • [04:29] Building a brand in order to generate revenue.
  • [05:02] That is it for today!
  • [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 18, 2020
How to Drive More Paid Signups In Your Funnel | Ep. #1296
06:53

In episode #1296, we talk about how to drive more paid sign-ups in your sale funnel. Funnels are the all-important part of your sales system and you need to optimize yours in order to get maximum customers and sales! Tune in to hear about using video, on-boarding and pricing to up your game!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Drive More Paid Sign-ups in Your Funnel.
  • [00:33] Explaining the role of a funnel in sales.
  • [01:11] Driving traffic to your homepage through your blog and a re-marketing pixel.
  • [01:43] Simplifying on-boarding and focussing on the customer experience.
  • [03:22] Using a re-marketing video with emotion and logic to capture customers.
  • [04:44] Introductory pricing and creative ways to open the door for users.
  • [05:58] That is it for today!
  • [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 17, 2020
7 Course Tools to Help Spread Your Message | Ep. #1295
06:06

In episode #1295, we run through our list of highly recommended tools to help you get your brand and message out there. From email service providers to the best text message tools on the market, we share it all. Tune in to hear which of these tools are also great for integrating with your existing tool stack!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Course Tools to Help Spread Your Message. 
  • [00:58] Make landing pages quickly by using Leadpages and Unbounce.
  • [01:24] Kajabi: an all-in-one course tool to help create and market courses. 
  • [02:08] The benefits of doing webinars and EverWebinar’s evergreen offering.  
  • [02:36] PicSnippets connects with email tools and allows personalization. 
  • [03:12] Choose ManyChat as your chat, SMS, and email service provider. 
  • [03:45] Use PlusThis that connects with your webinar automation and email tools. 
  • [04:28] How you can use text messages and create a shared inbox for your team. 
  • [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 16, 2020
Swipe Neil's Course Funnel That Generated $381,722 Per Month Here | Ep. #1294
08:36

In episode #1294, we give you the inside scoop on Neil’s course funnel so that you can apply it to your business. Using an email to drive your audience to a webinar and following up with a week-long email sequence with an expiry date is a sure way to capture a large portion of your target market. Tune in to hear how to round off the funnel with text messages and all the tools Neil uses in his stack.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How You Can Swipe Neil’s Course Funnel that Generates 380k/Month.
  • [00:46] Selling info products that teach you how to do marketing.
  • [00:56] Driving the audience from emails to webinars and then making a pitch. 
  • [01:09] Following up with a week-long email sequence with a countdown timer at the end.
  • [01:27] Sending text messages to everyone who watched the webinar but didn’t end up buying.
  • [01:58] Offering a free trial to those you didn’t capture before.
  • [02:50] The percentages that bought from each of the funnel points.
  • [03:21] The majority of sales came from the day 1 webinar or the day 7 closing off email. 
  • [03:46] The tools in Neil’s stack: Keap, Kajabi, Stripe, PlusThis, and PicSnippets.   
  • [04:31] What good course creators do – use Google Sheet to track things.  
  • [05:05] Reasons for including a payment plan and what it looked like.  
  • [05:25] Where you can find all the free resources Neil uses.  
  • [06:10] Running ads and looking at what you are paying per sale, not per lead. 
  • [06:52] Why Neil decided to quit the info business. 
  • [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 15, 2020
How to Get Shit Done With A Small Team | Ep. #1293
07:05

In episode #1293, we talk about how you can actually get sh*t done with a small team! We discuss the ideal team size, how to set out your to-do lists, hiring, communication and more! Listen in to hear how you can start getting more done with less.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get Shit Done with a Small Team!
  • [00:33] How many people are on a small team?
  • [01:12] Eric's current team and how they crank out loads of video content.
  • [02:33] Daily breakdowns, easy to-do lists and getting them done!
  • [04:40] Minimum amounts of meetings and wasting no time on unnecessary communication.
  • [05:11] Hiring the right people by setting smart tasks.
  • [06:07] That’s it for today!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 14, 2020
Should You Be Doing Events? | Ep. #1292
07:11

In episode #1292, we ask whether you should be doing events! Although events can feel like a slog and take up a lot of time and energy, they definitely do have their uses, as we have learned from hosting some of our own. Tune in to hear how you can start small and generate great leads and learn at the same time!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Be Doing Events?
  • [00:39] Before we start, remember to check out our upcoming event!
  • [01:01] Why events are tough; organizing, food, location and all the moving parts.
  • [01:44] How our minds changed about doing events when we tried them out!
  • [02:10] Don't do events to make money — they are great for learning and leads.
  • [03:13] Smaller events for cheaper, more accomplishable goals.
  • [04:40] Steps to take before hosting your own roundtable dinner.
  • [06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 13, 2020
What You Can Learn From Adobe to Help You Grow Faster | Ep. #1291
07:05

In episode #1291, we talk about what you can learn from Adobe to help your company grow faster! We discuss how Adobe reduce churn, put out consistent and compelling product design, acquire smartly and more! Listen in to hear how you can make similar moves for your benefit!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from Adobe to Help You Grow Faster.
  • [00:32] A quick introduction to Adobe to those unfamiliar.
  • [01:15] The difficulty of cancelling with Adobe and amount of pages in the process.
  • [02:10] The new trend for companies to become platforms to capture many segments.
  • [03:31] Smart acquisitions and increasing traffic through a good catalogue.
  • [04:10] The links between great branding a successful service or product.
  • [05:07] Strong consistent design; Adobe's intentional work and visual language.
  • [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 12, 2020
7 Nifty Marketing Tactics to Deploy Now | Ep. #1290
06:57

In episode #1290, we share seven nifty marketing tactics to deploy right now! From social media posting to tools on your website, push notifications and messaging, we give you a whole bunch of ways to get more traffic, more reach and more sales today. Tune in get the low down!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Nifty Marketing Tactics to Deploy Now.
  • [00:31] Making use of Instagram Carousels and Guest Carousels.
  • [01:20] Driving traffic and backlinks on your website through tools for your industry.
  • [01:58] Transferring content from Instagram to LinkedIn to increase reach.
  • [02:46] Unique ways to use push notifications for more traffic.
  • [03:34] Finding content to advertise on with tools like TubeSift.
  • [04:02] The efficacy of charts and data in posts; increased backlinks and reach.
  • [04:45] The secret power of text messages for connecting and closing.
  • [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 11, 2020
Is Copying a Shameless Tactic? | Ep. #1289
07:43

In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling out.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Is Copying A Shameless Tactic?
  • [00:39] Marketing is all about competition, so what are the rules?
  • [00:59] The feature on ClickFlow that sparked these questions around copying.
  • [02:07] The logic behind Eric's decisions to add this feature to ClickFlow.
  • [03:29] Someone will copy you, it is only a matter of time.
  • [05:24] Elevating the customer experience; looking at the example of Amazon.
  • [06:02] Accepting the nature of marketing and working to retain customers.
  • [06:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 10, 2020
5 Ways to Combat "Content Decay" and Protect Your SEO Investment | Ep. #1288
05:55

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment. 
  • [00:34] An explanation of what content decay entails.
  • [01:18] Upgrade or add to your content to keep it fresh and relevant.
  • [01:28] Sometimes simply adding a paragraph or two can boost your traffic.
  • [01:41] When you might want to consider deleting your decaying content.
  • [02:24] Consolidate by creating a power page that links up all your posts.
  • [03:13] Use Google Search Console to check which pages dropped the most.
  • [03:45] Link poor performing pages to ones that are still going strong. 
  • [04:05] Utilize the awesome, free content decay feature inside of Clickflow. 
  • [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 09, 2020
How You Can Hack PR to Drive a Flood of Free Traffic | Ep. #1287
07:09

In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Hack PR to Drive A Flood of Free Traffic. 
  • [00:34] While PR helps with credibility, it won’t always give you the results you are looking for. 
  • [00:54] The key to getting traffic from PR – know how to do it right.
  • [01:05] An example of a successful PR campaign and how one piece of content escalated.
  • [02:30] Get PR that is related to pushing your product or service, not based on ego. 
  • [03:13] Ask the question: will this PR piece solve a problem for people?
  • [04:10] Expensive PR firms often don’t succeed in producing successful campaigns. 
  • [04:44] Why campaigns that you as the leader do generally fare better. 
  • [05:15] Consult experts like Chris Barrett and pay only when you get results. 
  • [05:57] That’s it for today!
  • [05:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 08, 2020
The Truth About Ranking for Difficult SEO Head Terms | Ep. #1286
05:25

In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Truth About Ranking for Difficult SEO Head Terms.
  • [00:34] What is an SEO head term?
  • [01:35] Focussing on ranking for the best head terms to drive conversion.
  • [01:51] Competitive terms and the rates of return on ranking for generic terms.
  • [03:35] Looking for more niche terms for better conversion rates.
  • [03:20] That’s it for today!
  • [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 07, 2020
How to Run 20 Powerful Growth Experiments per Month | Ep. #1285
07:28

In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out there are fast-moving and run tests all the time. Tune in to hear how you can start implementing progressive experiments in your business immediately!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Run 20 Powerful Growth Experiments Per Month.
  • [00:48] What is a growth experiment?
  • [02:01] Neil's usual setup for running experiments at his companies.
  • [03:30] Limiting the amount of experiments for impact and efficacy.
  • [05:12] Privacy concerns in a modern setting and the importance of authentication.
  • [06:11] That’s it for today!
  • [06:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 06, 2020
How Eric Grew a Dying Business | Ep. #1284
07:53

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Grew a Dying Business.
  • [00:39] Eric's acquisition of Single Grain and how he took over as CEO.
  • [01:10] The events that led up to Single Grain almost dying!
  • [01:46] The price the Eric paid for the company, how it was split and the revenue at the time.
  • [03:00] How Eric managed to turn the company around into a million dollar business.
  • [04:10] Driving leads and customers with new marketing strategies.
  • [04:52] Eric's advice to failing businesses; keep at it and focus on culture.
  • [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 05, 2020
What Neil Learned Buying a Blog for $500K | Ep. #1283
06:25

In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What Neil Learned Buying a Blog for 500k.
  • [00:40] The blog that Neil bought and why.
  • [01:07] Neil's thoughts around buying the blog back from investors after it tanked.
  • [02:46] The response that the investors had to Neil's offer.
  • [03:07] The marketing learnings from the acquisition about merging, cleaning and drop-off.
  • [03:58] Neil's integration period and the process of migration.
  • [04:49] What the company and investors did after the acquisition.
  • [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 04, 2020
5 Uncommon Ways to Convert More Blog Traffic into Buyers | Ep. #1282
05:20

In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog traffic!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Uncommon Ways to Convert Blog Traffic into Buyers.
  • [00:35] The power of chat is still underutilized.
  • [01:11] The quick way to use Neil's old business to get yourself more buyers!
  • [01:42] Content upgrades and making the most of your email contacts.
  • [02:28] Driving traffic with yes or no questions.
  • [03:14] Super signatures and calls to action at the end of your emails.
  • [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 03, 2020
A Good Culture Affects Your Marketing. Here's How You Build A Great One | Ep. #1281
07:27

In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on culture. Join is to hear about the benchmarks of great culture and what you should focus on!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How a Good Culture Affects Your Marketing.
  • [00:39] The common denominator in big, very successful companies.
  • [01:49] The importance of people in building culture and companies.
  • [02:30] Transparency, similar values, culture-fit and priorities.
  • [04:00] Culture is about what you do, not what you have.
  • [04:57] Why the best leaders in the world obsess over company culture.
  • [05:23] Growth-oriented people will serve you bette than money-oriented people.
  • [06:24] That is it for today!
  • [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 02, 2020
How to Deal with Haters on Social Media | Ep. #1280
05:58

In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and let people say what they will! Tune in to hear why Gary V and many other successful entrepreneurs also employ this tactic.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How You Can Deal with Haters on Social Media.
  • [00:40] Non-believers, naysayers and those that say you cannot succeed.
  • [01:15] Experimenting, flipping an industry on its head and ignoring the hate.
  • [02:04] How Gary V deals with online haters.
  • [03:18] The hopelessness of responding and engaging with negative people online.
  • [03:39] Gossip and aiming to turn around bad attitudes.
  • [04:31] Do not waste time thinking about haters, focus on yourself!
  • [04:48] That’s it for today!
  • [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Feb 01, 2020
Hitting a Wall With Your SEO? Here's How to Get Through It | Ep. #1279
05:50

In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get Through A Wall with Your SEO.
  • [00:48] Repetition of the same tactics can lead to hitting a wall.
  • [01:12] Multilingual content creation and leveraging social media.
  • [02:04] Product-led growth and zagging when everyone else is zigging.
  • [03:35] Using surveys and feedback to improve your content and strategies.
  • [04:38] That is it for today!
  • [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 31, 2020
How to Drive More Sales from Instagram | Ep. #1278
08:49

In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales because the engagement level is high and you gain credibility in the eyes of your audience. Tune in to hear how you can apply the concept of guest posting to optimize your Instagram sales!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Drive More Sales from Instagram. 
  • [00:30] What Instagram is good for as a social media platform. 
  • [00:56] Why the blue checkmark on Instagram is not all that.
  • [01:36] Why going live is the best way to drive more sales from Instagram. 
  • [02:22] Engage first before pitching your product or service.
  • [02:43] How to apply the guest post concept to Instagram. 
  • [03:46] Get more views by ensuring that videos are long enough to fit on IGTV. 
  • [04:55] How to leverage a tool like Taplink to draw the audience to a specific page. 
  • [06:03] Check out Influence.co to find relevant micro-influencers you can partner with.
  • [07:48] That’s it for today!
  • [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 30, 2020
How to Stay Consistent With Your Content Output | Ep. #1277
12:23

In episode #1277, we talk about how to stay consistent with your content output. With more and more content being created all the time, staying consistent in style and frequency can make all the difference in your marketing success. Tune in to hear about the best ways to get the highest quality content out there as quick as possible!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Stay Consistent with Your Content Output.
  • [01:02] The reason that is so important to stay consistent as more content is created.
  • [02:16] Consistency in blogging and working outside writers and guest posts.
  • [03:23] How social media can engagement can drop with inconsistency.
  • [04:48] Frequency of blogging and maintaining levels of posting through time-blocking.
  • [06:08] Cranking out content by outlining the whole post in the beginning.
  • [06:49] The process for recording and releasing video, podcast and social content.
  • [08:46] How creating a ton of content can serve you so well and pushing through discomfort.
  • [10:19] The benefits of a personal touch in your posts and sticking to your strengths.
  • [11:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 29, 2020
The Easiest Way to Make Your WordPress Blog SEO Friendly | Ep. #1276
06:15

In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use to get those SEO ranking all the way up! Tune to hear about FAQ schema, affiliate links, page speed and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Easiest Way to Make Your WordPress Blog SEO-Friendly.
  • [00:59] Two great WordPress plugins; YoastSEO and All in One SEO.
  • [01:28] Looking into the upcoming plugin, RankMath.
  • [01:57] Plugins you can use for speed; WPRocket and ShortPixel.
  • [02:08] StructuredContent for FAQ page schema and boosted rankings.
  • [02:52] Getting more clicks and utilizing ClickFlow for WordPress.
  • [03:12] The benefit of a tool like Pretty Links for affiliate addresses.
  • [04:09] Polylang, SSL Insecure Content Fixer for better lookin pages.
  • [04:49] Getting your writers to follow a checklist with WP BlogPost Checklist. 
  • [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 28, 2020
How to Leverage Unfair Advantages in Your Marketing | Ep. #1275
06:10

In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these and then leveraging them to get your business ahead is a huge part of the marketing game. Tune in hear how you can do it too!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Leverage Unfair Advantages in Your Marketing.
  • [00:33] A few examples of an unfair advantages!
  • [01:45] Building an audience before a business as a means for leverage.
  • [02:28] Dominating a specific part of the market by building numbers over time.
  • [04:05] Look for channels that competitors are not leveraging!
  • [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 27, 2020
7 Killer Growth Strategies for Lead Generation Companies | Ep. #1274
09:28

In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an industry leader!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Killer Growth Strategies for Lead Generation Companies.
  • [00:58] Driving visitors through your pages quickly and easily with ClickFunnel.
  • [02:10] Using interactive quizzes to generate leads.
  • [03:01] In-person interaction; dinners conference and meeting strangers!
  • [04:09] Multi-channel leverage and a broad range of options for new customers.
  • [05:22] Interconnected tools for texting and contacting leads.
  • [06:39] Following up with qualified leads and maximizing your time with Clearbit.
  • [07:48] MOFU and BOFU; creating content that your customers actually need. 
  • [08:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 26, 2020
7 Killer Growth Strategies for SaaS Companies | Ep. #1273
10:44

In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner pages and more! Tune in to hear how to grow your SaaS brand, today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Killer Growth Strategies for SaaS Companies.
  • [00:59] Automating the sales motions to get the conversation started.
  • [02:25] Changing up the registration flow for purchases of a SaaS product.
  • [03:28] Product-led growth and the freemium model.
  • [04:26] Creating a huge amount of content marketing.
  • [05:24] Allowing immediate booking of calls for increased numbers.
  • [06:15] Creating partner pages for driving up enrollment.
  • [07:51] Setting up product tours and forced onboarding. 
  • [09:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 25, 2020
7 Killer Growth Strategies for E-commerce Companies | Ep. #1272
09:06

In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Killer Growth Strategies for E-Commerce Companies.
  • [00:44] Adding in up-sells and down-sells to an e-commerce cart.
  • [01:56] Using a customer data platform to improve the customer journey.
  • [03:28] Looking for micro-influencers with appropriate audiences.
  • [04:19] Automation based on specific customer personas through email and beyond.
  • [05:20] Leveraging different channels; push-notifications, subscriptions and more.
  • [06:00] Making an enticing subscription offer!
  • [07:14] Using live chat services to answer all customer questions. 
  • [08:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 24, 2020
7 Actionable SEO Tips for 2020 | Ep. #1271
06:35

In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of Marketing School!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Actionable SEO Tips for 2020. 
  • [00:43] Focusing beyond the top of the funnel keywords.
  • [01:46] Leveraging FAQ schema in order to get more clicks and outrank other sites.
  • [02:43] Speeding up your site for a better user experience.
  • [03:21] Adding tools to your website for natural and easy link generation.
  • [03:52] Optimizing your organic click-through rate.
  • [04:14] Integrating media into content to increase loyalty and time on-site.
  • [04:52] Satisfying searcher intent and avoiding high bounce rates. 
  • [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 23, 2020
The Biggest Influencers in The World Do This (And What You Can Learn From Them) | Ep. #1270
06:30

In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are on the same level as you can be super helpful in cross-promoting your offering. Tune in to hear what Gary Vaynerchuk and other influencers do to keep people engaged and grow their brands!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn From the Biggest Influencers in the World. 
  • [00:36] The rise of the influencer on YouTube, Instagram, and TikTok.  
  • [01:02] How influencers put together collaboration houses such as the Hype House. 
  • [01:50] Leveraging other influencers to get bigger and bigger. 
  • [02:11] Learn from Gary Vaynerchuk who networks and collaborates with other celebrities. 
  • [02:26] Tag other people in stuff you post at conferences and networking events. 
  • [02:38] Figure out how to monetize your brand by building it out.
  • [03:10] Create videos and video content – it’s booming right now! 
  • [03:54] Keep in mind that videos can reach millions of people. 
  • [04:06] Relate to and bond with your audience by going live. 
  • [04:22] Work through the struggle and remain consistent with what you do. 
  • [05:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 22, 2020
6 Proven Hacks to Increase Your Organic CTRs | Ep. #1269
07:13

In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which of the keywords your page is ranking for, and using a title separator or characters are great ways to improve your CTRs. Tune in to hear how Answer the Public and Ubersuggest can help you!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Six Proven Hacks to Increase Your Organic CTRs. 
  • [00:41] What we mean when we say “organic CTRs (click-through rates)”. 
  • [01:06] Why you should aim to maximize your click-through rate.
  • [01:16] Get more clicks by adding the date in your title tag. 
  • [01:36] Use a tool like Answer the Public to get the permutations of what others search for. 
  • [02:23] Use Google Search Console to see which keywords your page is ranking for.
  • [04:16] Try out ClickFlow – they monitor everything on your behalf and report back. 
  • [04:45] Consider the Google AdWords quality score when it comes to paid ads. 
  • [05:57] Use a unique title separator or characters like arrows or emojis. 
  • [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 21, 2020
5 Easy Ways to Find Keywords That Convert Into Sales | Ep. #1268
05:36

In episode #1268, we share five easy ways to discover those keywords that lead to sales. Use comparison-based keywords to capture an audience that is ready to make a purchase. Tune in to hear all about the most effective keyword generating tools!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Easy Ways to Find Keywords that Convert Into Sales. 
  • [00:42] Going after comparison-based keywords using a keyword tool. 
  • [01:24] Why comparison-based keywords are high in conversions.
  • [01:55] Pay attention to what keywords and ads your competitors are bidding on.
  • [02:27] Features that show the top keywords your competitors are going after. 
  • [03:07] Look at your add accounts to see what converts.
  • [03:27] Using a thesaurus to find synonyms for relevant keywords. 
  • [03:59] Everything you can do with a tool like Clickflow. 
  • [04:30] That’s it for today!
  • [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 20, 2020
7 Underrated Marketing Lessons | Ep. #1267
09:43

In episode #1267, we share seven marketing lessons you may have overlooked. Despite being a fast-moving industry, you want to keep a long-term perspective and avoid cutting corners in your pursuit of success. Tune in to hear what all the best marketers do to stay on top of their game!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Underrated Marketing Lessons.
  • [00:40] Why going longer is better than trying to cut things short. 
  • [01:27] If you aim for impact, the results and money will take care of itself.
  • [01:43] Grow your revenue by pursuing international markets like India and Brazil. 
  • [02:12] Thinking ahead by building a protective moat around your business.
  • [03:10] Why going omnichannel is inevitable if you want to keep succeeding.
  • [04:22] Conversion optimization and creating a premium experience for people.
  • [05:28] Establish stronger audience engagement through live video. 
  • [07:27] The best marketers know how to put a great team around them. 
  • [08:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 19, 2020
5 Ways to Find And Connect With Other Talented Marketers | Ep. #1266
05:41

In episode #1266, we share some strategies for connecting with and learning from other like-minded people. Media platforms such as LinkedIn, Slack, and Facebook are still the most recommended for engaging with fellow marketers online. Tune in to hear how you can use conferences and networking events in your favor!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Ways to Find and Connect with Other Talented Marketers. 
  • [00:34] There so much out there to learn from other people — we don’t know it all! 
  • [01:02] LinkedIn’s strong organic reach makes this a great platform to find other marketers.  
  • [01:33] Attend conferences and networking events to engage those who are a few steps ahead. 
  • [02:07] Continue to connect online with those you met at events.
  • [02:22] List the people who are going to an event and invite them to a dinner or happy hour. 
  • [03:01] Become the connector between people attending the same event.
  • [03:26] Join a Slack group for marketers such as Traffic Think Tank. 
  • [03:55] Facebook groups are still a good platform to connect and engage. 
  • [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 18, 2020
7 Marketing Lessons Learned From Gary Vaynerchuk | Ep. #1265
07:18

In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal customers, experimenting with new things, and showing up as yourself will help you to build an irresistible brand. Tune in to hear how you can double down on your content!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Marketing Lessons You Can Learn from Gary Vaynerchuk. 
  • [00:32] Gary’s agency VaynerMedia and how he built out his father’s wine company.
  • [01:06] Recognize what you’re not good at and get a team to help you. 
  • [01:39] If you’re going to do marketing, find ways to relate to your ideal customer. 
  • [02:24] Be ahead of the game when it comes to testing and trying new things.  
  • [03:00] Know that social media traffic is short-lived, and take control.  
  • [03:42] Be fast to get new things out consistently. 
  • [04:35] Make the most of your content by reusing it in smaller segments.
  • [05:23] The importance of being yourself and showing up unapologetically. 
  • [06:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 17, 2020
5 Underrated Hacks to Rank a Brand New Website | Ep. #1264
04:46

In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer a free tool on your website to up your discoverability. Tune in to hear how you can also reach non-English-speaking regions!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Five Underrated Hacks to Rank A Brand New Website. 
  • [00:35] The more brand queries a site has, the easier and faster it is for them to rank.  
  • [00:51] Combine push notifications, Facebook Messenger and email collection.  
  • [01:14] Submit your website to index in Google Search Console. 
  • [01:32] Find the pages who are in the top 1000 and ask them for a link. 
  • [02:14] Buy a tool or widget on 1Kprojects or CodeCanyon and offer it on your site.  
  • [03:18] Keep in mind that your English website is not competitive in all countries. 
  • [03:33] Transcribe and translate your content to reach other regions. 
  • [03:49] That’s it for today!
  • [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 16, 2020
The Biggest Marketing Mistake Neil Made When He Started Off | Ep. #1263
06:11

In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work yourself rather than handing it to someone else are two of the most significant lessons he has learned. Tune in to hear why you need to partner with people who have experience in the field before investing in anything.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Mistake Neil Made When He First Started. 
  • [00:34] Neil’s age when he started his career and how long he has been at it. 
  • [00:54] Paying other people to help with marketing and getting ripped off. 
  • [01:19] Learning that it takes at least three years to do well. 
  • [01:37] Do not keep changing businesses and constantly shift your focus.
  • [01:50] Ensure that your business idea has a big TAM (total addressable market).
  • [02:09] Cultivate a long-term perspective rather than focusing on the day-to-day. 
  • [02:45] How Neil lost over $1 million by trying to start a hosting company. 
  • [03:29] The need to partner with people who know the industry/field you are getting into.  
  • [04:06] What went wrong when he tried to sell products in the education space. 
  • [04:32] Build your brand yourself — don’t leave it up to someone else — and be all in. 
  • [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 15, 2020
The Biggest Marketing Mistake Eric Made When He Started Off | Ep. #1262
05:35

In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more sustainable and rewarding than trying to make quick money at the lowest cost. Tune in to how the why behind your ventures is so crucial to your success!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Marketing Mistake Eric Made When He Started. 
  • [00:52] Eric’s Biggest mistake: always trying to go for the quick wins. 
  • [00:58] Building affiliate sites and buying cheap articles and links. 
  • [01:47] Often mistakes stem from wanting to make a lot of money quickly. 
  • [01:55] Focus on making an impact and choosing quality content. 
  • [02:13] The mistake of trying to make money in a niche you’re not interested in. 
  • [02:28] The importance of understanding the why behind what you do. 
  • [03:31] Learning that you can translate your skills to help real businesses.
  • [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 14, 2020
How to Build Multiple Income Streams at Once | Ep. #1261
06:40

In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build Multiple Income Streams At Once. 
  • [00:37] Why you should attempt to build multiple income streams, and examples of what we do. 
  • [01:13] Developing a course that consistently makes you money. 
  • [01:39] Think of creative ways to monetize what you are already doing. 
  • [01:55] Taking one asset and putting multiple income streams around it. 
  • [02:20] Avoid starting too many things and keep streams related to one another. 
  • [02:47] The importance of having laser focus and when to expand. 
  • [03:40] Be careful of shiny object syndrome and jumping from one thing to the next. 
  • [04:30] Looking for low hanging fruit in areas that you have already invested in. 
  • [05:11] Establish your product and audience before trying to generate income from it. 
  • [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 13, 2020
7 Ways SEO Will Change in The Next Decade | Ep. #1260
08:47

In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is the direction Neuralink seems to be taking consumer experience in the next decade. Tune in to hear why we believe partnerships between different countries and tech companies will become increasingly important.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Ways SEO Will Change in the Next Decade. 
  • [01:19] Why SEO is not going anywhere as long as humans and robots exist. 
  • [01:50] How Neuralink is changing the playing field on the human-computer connection. 
  • [02:29] How search options and devices will expand in the next decade. 
  • [03:11] Smart home devices like Alexa becoming even smarter and more developed. 
  • [03:48] Search is going to become a remarketing game. 
  • [05:02] The opportunity to boost SEO by translating content into other languages. 
  • [05:46] Keeping in mind that while the US is the superpower today, it might change. 
  • [06:02] Why video is going to be the future of content. 
  • [07:14] The countries that will become more powerful and why partnerships will increase. 
  • [07:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 12, 2020
The Best Ways to Build Wealth as a Digital Marketer | Ep. #1259
07:16

In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure that your pitches are concise and well-researched will make you stand out from the crowd. Tune in to hear why having a long-term perspective is most rewarding!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Ways to Build Wealth As A Digital Marketer. 
  • [00:48] Doing freelance work as the best way to make money when you’re starting. 
  • [01:00] Land gigs by getting on platforms like Fiverr and Upwork.  
  • [01:23] Be succinct and show insight when reaching out to potential clients. 
  • [02:08] Set yourself apart by researching the company you are pitching to. 
  • [02:55] The value of putting yourself out there and being proactive. 
  • [04:30] Keeping a long-term perspective rather than seeking out easy avenues only.  
  • [04:36] Test out other people’s products first and learn where you can get traffic sources from.  
  • [05:03] What to do once you see that your affiliate work proves successful. 
  • [05:46] Also start building up your speaking career, and offer it free at first. 
  • [05:56] That’s it for today!
  • [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 11, 2020
This 8-Year-Old Makes $26M A Year From YouTube - Here's What You Can Learn | Ep. #1258
05:40

In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucrative YouTube channel on the internet. Tune in to hear all the lessons from his success that are also applicable to you!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How An Eight-Year-Old Makes $26 Million A Year From YouTube. 
  • [00:47] More about Ryan and his YouTube channel called Ryan’s World. 
  • [01:08] The Forbes article about the top YouTube influencers and what they’re making. 
  • [01:47] How Ryan’s mother came up with the idea for Ryan’s World. 
  • [02:13] Realizing that anyone can make money and that YouTube is a powerful platform. 
  • [02:46] Recognizing that there is potential in almost all audiences. 
  • [03:17] The importance of being consistent with your publishing schedule. 
  • [03:46] Why diversifying your investments and sources of income is always a good idea. 
  • [04:09] The first and second runner up of the most successful YouTube stars. 
  • [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 10, 2020
How to Create A Luxury Experience That Delights | Ep. #1257
05:58

In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going above and beyond and trying your best to deliver on requests. Tune in to hear what sets Emirates and Qatar Airways apart from other airlines, and how you can apply these principles in your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Create A Luxury Experience That Delights. 
  • [00:36] What each of us considers to be luxury experiences. 
  • [00:58] Why flying Emirates first class is the ultimate luxury experience. 
  • [01:45] What Emirate and Qatar Airways offer that is like no other airline. 
  • [02:30] The value of creating a luxury experience in your marketing and business.
  • [02:47] Focusing on service and why creating the experience doesn’t have to be expensive. 
  • [03:29] Consider hotels’ approach to service and apply it to your business. 
  • [04:42] The key to white-glove service: try not to say “no”. 
  • [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 09, 2020
How to Build An Ultra Engaged Audience That Buys From You | Ep. #1256
06:04

In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to respond to questions and comments on your social media platforms!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build An Ultra-Engaged Audience That Buys From You. 
  • [00:36] Why you need to have a highly engaged audience. 
  • [01:00] Your number of followers will not determine your success in selling. 
  • [01:12] What you want to achieve by building an email list. 
  • [01:57] The correct ratio between emails that add value and those that pitch a product/service. 
  • [02:16] People follow those who add value, not sell stuff all the time. 
  • [02:29] Engage with your audience if you want them to be engaged. 
  • [03:10] Avoid giving generic advice and personalize responses to your audience.
  • [03:39] The value of responding to comments and questions on social channels. 
  • [04:24] Why you need to start doing more video-based content. 
  • [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 08, 2020
The Best Podcast Tools for 2020 | Ep. #1255
05:03

In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Podcast Tools for 2020.
  • [00:47] Google Drive and call recording over Skype with ecamm.
  • [01:22] Zoom calls and utilizing the free service for interviewing guests.
  • [01:56] The great service that Anchor offers for getting started with podcasting.
  • [02:22] Podcast promotion through email and push notifications for better traction.
  • [03:00] Transcription, subscriptions and payments through Descript and Supercast.
  • [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 07, 2020
The Podcast Setup That Helped Us Get to 27M Downloads | Ep. #1254
07:32

In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding and the podcasting market is still a gold rush and definitely something you should consider. Tune in to hear how easy it is to get started and build an audience.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Podcast Setup that Helped Us Get to 27 Million Dollars.
  • [00:46] The current setup at Marketing School and how far we have come.
  • [01:55] Sound quality, removing echos and dealing with high ceilings.
  • [02:51] The bits and pieces that go into making our voices sound better.
  • [05:02] Getting content out with low costs before upgrading.
  • [06:12] Neil's home studio and why he is laying on the couch. 
  • [06:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 06, 2020
This Can Bring 10x More Results Than a Super Bowl Ad | Ep. #1253
06:17

In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the most people. Tune in to hear about some of the innovative ways you can use your ad-budget to build your brand.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Getting TEDx More Results than a Super Bowl Ad.
  • [00:39] Channels that are being utilized by big companies to promote releases.
  • [01:47] The expense and scarcity of Super Bowl adverts.
  • [02:15] Using the Esports and Twitch platforms on a realistic and smaller scale.
  • [02:47] The example of Ninja and the changes he made to his streaming schedule.
  • [03:51] The gaming market and how many young people are playing.
  • [04:27] Branding and the affordable ways of building yours through advertising.
  • [05:11] That is it for today!
  • [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 05, 2020
Why Luminary Is Failing | Ep. #1252
06:53

In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why We Think Luminary is Failing.
  • [00:30] Who is Luminary, what is their business model, and why did their launch fail?
  • [01:34] The importance of understanding consumer behavior before starting a business.
  • [02:06] Why knowing your industry is key for launching a new business.
  • [03:29] Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts.
  • [04:23] The pivot that Luminary needs to save their business.
  • [04:59] Key lesson from this episode: give away everything fro free to build your audience.
  • [05:51] That’s it for today!
  • [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 04, 2020
How Success Gaps Can Guide Your Content Marketing | Ep. #1251
05:08

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing.
  • [00:33] Success gap: what your customers need to become successful.
  • [01:45] Importance of helping your customers solve their problems and be more successful.
  • [02:18] Building brand awareness and trust to leverage word-of-mouth marketing.
  • [02:40] Why content marketing is essentially another way to help your potential customers.
  • [03:34] A tool to determine to best way to help your customers: Ubersuggest.
  • [04:08] That’s it for today!
  • [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 03, 2020
The Latest Business Trends That Will Guide Your Marketing | Ep. #1250
07:05

In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these trends will certainly affect how you do your marketing. We cover important trends such as understanding the pitfalls of raising capital, why a strong brand is so effective for your business, the concept of purchasing web properties, and which marketing strategies to use as everything starts getting more expensive.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Latest Business Trends That Will Guide Your Marketing.
  • [00:48] Understanding the good and bad of raising capital for your business.
  • [02:11] Building a strong brand: leveraging influencers and the omnichannel approach.
  • [03:41] Capitalizing on under-utilized web properties, arbitraging your way to better results.
  • [04:52] How to stay competitive as marketing prices skyrocket: AB testing and conversation optimization.
  • [05:51] That’s it for today!
  • [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 02, 2020
7 Social Media Tools for 2020 & Beyond | Ep. #1249
05:40

In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to better manage your social media channels, and why it is important to leverage the right tools for your success. For a jam-packed episode of all the best tools, stay tuned!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Social Media Tools for 2020 and Beyond.
  • [00:39] Using SproutSocial to keep accountability within your team.
  • [01:32] Gaining a competitive edge by building up your messenger list as quickly as possible.
  • [02:10] The importance of using the right hashtags on Instagram: Ingramer.
  • [02:45] How to easily create simple, professional content for Instagram with Canva.
  • [03:16] Top tool for managing your YouTube channel: TubeBuddy.
  • [03:42] Using vidIQ to maximize and optimize your YouTube traffic.
  • [04:11] Using Spotify to get guiding insights on your podcast statistics. 
  • [05:53] That’s it for today!
  • [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Jan 01, 2020
2020 Has Begun. Don't Forget These Oldies But Goodies To Grow | Ep. #1248
07:27

In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work really well. We dive into key strategies such as webinars, updating and repurposing old content, connecting with customers through text message, and more! Stay tuned to find out how to revive these old marketing goldmines to effectively grow your business. 

TIME-STAMPED SHOW NOTES:

  • [00:40] Today’s topic: Oldies but Goodies to Help You Grow.
  • [01:06] The power of using webinars to build trust at scale and grow your business.
  • [01:36] Our recommended webinar tool: Livestorm.
  • [01:48] Updating your old content to revamp your business in the new year.
  • [02:36] How to use text messages to connect with your customers directly.
  • [03:52] Top texting platforms and leveraging push notifications to draw traffic to your business.
  • [04:17] Why email should still be a core marketing channel in your business.
  • [05:09] How to leverage and white label tools as the “new” content marketing. 
  • [06:26] That’s it for today!
  • [06:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 31, 2019
Should You Sign Up For TikTok in 2020? | Ep. #1247
06:58

In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger people, allowing users to create short lip-sync, comedy, and talent videos. Listen in to hear more about why now is great time for your business to get in on the TikTok platform, how to take advantage of initial organic growth, and when to look out for opportunities to monetize. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Sign Up for TikTok in 2020?.
  • [00:31] What is TikTok and how do you use it?
  • [01:32] Vine success stories: Logan Paul and Jake Paul.
  • [02:40] The two schools of thought for how to use TikTok for your brand.
  • [03:56] How to repurpose your content from other social media platforms for TikTok.
  • [04:58] Why now is the best opportunity for organic growth on TikTok.
  • [05:36] Focusing on LinkedIn for organic growth on the B2B side.
  • [06:00] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 30, 2019
A $3000 Story. Was it Really Worth It? | Ep. #1246
09:26

In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not?
  • [00:47] When it is better to opt for the book: better value for money.
  • [01:09] Why Eric decided to build an external story for his brand.
  • [01:43] What convinced Eric to attend the conference?
  • [02:23] The story Eric created for ClickFlow: what do they do?
  • [03:40] The process you go through at the conference: creating your brand script.
  • [04:44] Brand script for ClickFlow: what does a brand script entail?
  • [05:38] How to access a brand script template for your business.
  • [06:14] Three biggest tips Eric learned from the conference.
  • [07:50] Understanding where to implement or use your story in your marketing. 
  • [08:31] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 29, 2019
The Best Marketers Are The Most Entrepreneurial | Ep. #1245
06:33

In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing and in particular the example of our friend Syed Balkhi, we can see the links between creativity, innovation, and success. Tune in to get some inspiration for how you can turn your marketing skills into a business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why the Best Marketers are the Most Entrepreneurial. 
  • [00:34] Eric's practices around learning when he started out in the marketing game.
  • [01:29] Why Neil values creativity over all else in marketing.
  • [02:01] The example of Syed Balkhi and his career path in marketing.
  • [03:31] Frugality and creativity; a winning combination.
  • [04:44] Taking your marketing skills and applying them to a business of your own.
  • [05:38] That's it.
  • [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 28, 2019
How This Ad Lost One Company a Billion Dollars | Ep. #1244
07:55

In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars. 
  • [00:34] A little about Peloton, what the company produces and its reputation.
  • [01:15] The content of the ad in question and the story behind it.
  • [02:12] The backlash against the ad and the resulting drop in value for Peloton.
  • [02:40] Neil's own experiences buying his wife a Peloton!
  • [03:40] Did this saga actually hurt the company and how badly?
  • [04:26] Good press, bad press and neutral promotion.
  • [06:08] Coming back from a negative press cycle and using it to your advantage.
  • [06:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 27, 2019
What You Can Learn From The Popeye's Chicken Sandwich | Ep. #1243
06:13

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich.
  • [00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy.
  • [01:11] Capacity limit creates a shortage and increasing demand.
  • [01:24] Recognizing the power of social media when it is used correctly.
  • [01:54] Understanding when a “subtle” marketing approach is more effective.
  • [02:15] Getting back to the basics of marketing: minimal viable product.
  • [03:06] Importance of testing marketing strategies before doubling down on them.
  • [03:43] The incredible revenue generating from the chicken sandwich wars. 
  • [04:25] Chick-fil-A vs Popeyes: the positive press creating from the sandwich wars.
  • [05:02] Learn how to test your marketing strategies on the Marketing School Live website.
  • [05:43] That’s it for today!
  • [06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 27, 2019
The Big Mistake You Are Making on Social Media | Ep. #1242
07:38

In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about Gary Vaynerchuk’s awesome free resource that outlines everything you need to know regarding social media posts! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Big Mistake You’re Making on Social Media. 
  • [00:47] Examples of how we repurpose content efficiently. 
  • [01:19] Making the mistake of republishing content on an inappropriate channel.
  • [02:00] Always keeping the norms of the channel (e.g. length of posts) in mind. 
  • [02:20] Advice for publishing natively on Twitter and recent example of a successful Tweet. 
  • [03:08] Putting thought into your posts rather than publishing the same across all platforms. 
  • [04:02] Study the strategies of those who do well on various platforms. 
  • [04:27] Keep in mind that some channels work in both directions while others don’t.  
  • [05:20] Building a culture of experimentation to find out what works. 
  • [05:55] The free resource that outlines key principles of posting on social media. 
  • [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 25, 2019
How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241
07:48

In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes. 
  • [00:32] What we mean by “omnichannel” and the different types of content and platforms.
  • [01:17] The misconception around Google penalizing for duplicate content. 
  • [02:00] Keeping in mind that people’s attention spans are very short nowadays. 
  • [02:29] The simple process we follow to spout our content from a “seed” piece.  
  • [03:32] How one piece of content can become 70 pieces of content. 
  • [04:19] Using a tool like IFTTT to connect your content to various platforms.  
  • [05:14] Making your content native so that it is appropriate for the specific channel. 
  • [06:35] Sometimes basic posts work the best. 
  • [06:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 24, 2019
How to Market Like Apple in 2020 | Ep. #1240
07:45

In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is diversifying into other markets to remain at the top of their game! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Market Like Apple in 2020. 
  • [00:45] What Apple’s marketing approach used to be. 
  • [01:09] Launching their products to influencers and letting them do the marketing. 
  • [01:36] How utilizing influencers saves on costs. 
  • [01:51] How integrating all their products get people to keep buying from them.
  • [02:23] Integrate with other partners to pull customers and make them reliant on you. 
  • [02:54] The positive change of Apple listening to feedback now. 
  • [04:00] Apple’s easy-to-navigate website and all the benefits of simplicity. 
  • [04:55] Integrating your other products and services at the checkout point on your website. 
  • [05:32] Why you have to pay attention to your surroundings and diversify. 
  • [06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 23, 2019
How Storytelling Helps Increase Conversion Rates | Ep. #1239
06:38

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling! 

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Storytelling in Business. 
  • [00:36] Examples of companies who have made stories part of their brand. 
  • [01:01] Why storytelling is such a powerful strategy in business. 
  • [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs. 
  • [01:55] The biggest benefit to being more relatable as a brand. 
  • [02:28] Realizing that your story is about you being a guide for your customers. 
  • [03:08] Picking the right time and place to share your story. 
  • [03:35] How stories also help to sell higher-priced items. 
  • [04:44] The importance of stating what your plan is for guiding people.
  • [05:17] Encouraging and challenging customers to take action. 
  • [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 22, 2019
How to Leverage Facebook's Library | Ep. #1238
06:09

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Leverage Facebook Ad Library. 
  • [00:32] All the information about ads that Facebook’s library provides.
  • [01:00] An example of how this tool can show you everything about a brand’s ad activity.  
  • [01:41] The biggest mistake people make – copying what the big brands are doing. 
  • [02:08] Remembering that conversion rates for big brands are always going to be higher. 
  • [02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement. 
  • [03:38] The industries in which you can see super creative affiliate marketers. 
  • [04:37] Paying attention to those adds that are up for a long time.
  • [05:03] That’s it for today!
  • [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 21, 2019
How to Use Instagram Hashtags The Right Way | Ep. #1237
06:31

In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to hear all about the awesome tool that can help you generate first-class hashtags! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Use Instagram Hashtags the Right Way. 
  • [00:37] Why using hashtags on Instagram is still relevant and important.
  • [01:19] Checking your post insights on a business account to see the reach of your post. 
  • [02:08] Using a mix rather than only the biggest or trendiest hashtags. 
  • [02:32] How to use a tool like Ingramer to generate a good mix of hashtags. 
  • [03:13] The negative consequences of using hashtags that are too generic. 
  • [04:09] Getting a higher conversion of new followers when using specific hashtags. 
  • [05:10] The useful copying capability on Ingramer and saving the best hashtags. 
  • [05:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 20, 2019
7 Unconventional Ways to Fund Your Marketing | Ep. #1236
10:28

In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing. 
  • [00:52] How you can go about crowdfunding your business following the Jobs Act of 2016. 
  • [01:33] Leverage your community to help you market through blogging and guest posting.  
  • [03:29] Funding through revenue-based financing using a service like Clearbanc. 
  • [03:57] Considering your strengths and trading those for marketing services. 
  • [05:09] The best thing about using the BizX platform to trade services. 
  • [05:54] The benefits of getting your hands on a Small Business Administration loan in the US. 
  • [06:39] Examples of funding your marketing through business development. 
  • [07:53] Monetizing your content to raise money. 
  • [09:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 19, 2019
7 Alternative Ways to Monetize Your Content | Ep. #1235
09:35

In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in hear how to leverage your work and get your balance moving upwards!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Alternative Ways to Monetize Your Content.
  • [00:55] Subscriptions and the smart model Chinese teachers are using.
  • [02:53] Paid services; using blog and podcast content as a lead-in to income.
  • [03:55] Affiliate marketing and making use of collaboration.
  • [04:46] Native advertising and the idea of premium sponsored creation.
  • [05:51] SEO-ranked content for rent; offering pages to other businesses.
  • [06:47] Speaking gigs and ways to get booked for paid appearances.
  • [07:43] Bundling content into different packages for everyone's benefit. 
  • [08:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 18, 2019
What You Can Learn From The Tesla Cybertruck | Ep. #1234
08:33

In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck.
  • [00:33] What is a Cybertruck?
  • [01:39] The unveiling of the Cyberturck and the question of its windows.
  • [02:40] Tesla's marketing strategy and the competition they set up.
  • [04:12] Perception is everything, choose what you portray carefully!
  • [05:25] The image of the Cybertruck and the impact that something that distinct makes.
  • [06:00] Knowing your audience and pitching to them directly.
  • [07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 17, 2019
How to Weaponize Your Data | Ep. #1233
07:31

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Weaponize Your Data. 
  • [00:36] How the collection of data is increasing and becoming almost unmanageable.
  • [00:53] Using customer data platforms to track customer behavior and target them. 
  • [01:28] How sales enablement tools can help you weaponize your data. 
  • [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.  
  • [02:57] The size of company that Bounce X works for and advice for smaller companies. 
  • [03:40] An example of how IP and email addresses can be used for personalized marketing. 
  • [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.  
  • [05:40] The limitations of Google Analytics and how it differs from Google Data Studio. 
  • [06:35] That’s it for today!
  • [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 16, 2019
Smartest Marketing Examples That We've Seen Recently | Ep. #1232
06:04

In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play algorithms by using platforms such as text. We also share two brilliant secrets for boosting your Instagram following and website traffic. There are some golden pointers in this episode so be sure to catch it!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Smartest Marketing Examples We Have Seen Recently.
  • [00:36] What makes the Tinder Swindler article impossible to stop reading.
  • [01:25] How to use charity donation options on your website to convert prospective customers.
  • [02:16] A tip for achieving remarkability: use your own custom illustrations.
  • [02:46] Two ways to initiate text marketing thus bypassing pay-to-play algorithms.
  • [03:22] The value of email, community.com, and other channels for controlling reach.
  • [04:13] A ‘content for close friends only’ strategy that boosts follower count by 40% in a month.
  • [05:20] That’s it for today!
  • [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 15, 2019
7 Ways To Skyrocket Your LinkedIn Engagement | Ep. #1231
04:39

In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files, and your social media ring to get that user engagement popping off! Find out some tips you won’t hear anywhere else right here today. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Ways to Skyrocket Your LinkedIn Engagement.
  • [00:30] The great capacity of LinkedIn for going live due to its organic audience.
  • [00:52] Boosting virality through getting and replying to comments.
  • [01:32] How a great opening line can act as a brilliant hook.
  • [02:10] Using the pencil icon and SRT files when uploading video content.
  • [02:27] Tag people in your posts, but make sure they are posts that add value.
  • [02:52] The value of having a social media ring for building post momentum.
  • [03:15] Some ways to build up a social media ring such as using texts or emails. 
  • [03:50] That’s it for today!
  • [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 14, 2019
What You Can & Can't Outsource with Social Media | Ep. #1230
08:19

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When You Can and Can’t Outsource with Social Media.
  • [00:50] Why not to outsource the production of content associated with one’s personal brand.
  • [03:34] Some thoughts on why personal photos get better responses than outsourced ones.
  • [04:29] The value of storytelling and how Instagram stories tend to spread.
  • [04:47] When Instagram stories can be outsourced: after you have made their content.
  • [05:11] Outsource for labor such as video editing and other stuff you’re not good at.
  • [05:31] How Twitter still stands as a great platform to have conversations on. 
  • [05:45] Using Fiverr to outsource the creation of Instagram carousels.
  • [06:40] Why it is a huge time saver having somebody to check social inboxes.
  • [06:59] How helpful platforms like Hootsuite and Sprout Social are for data insights.
  • [07:40] That’s it for today!
  • [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 13, 2019
A Simple Marketing Game Plan For the First 30 Days of 2020 | Ep. #1229
06:30

In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure you spend your January branching out from your best platform, solving business issues weekly, leveraging online tools to increase web traffic, and getting closer to your audience using the omnichannel approach. Don’t miss out on this one and remember to bookmark it so you can listen to it again just before 2020 starts!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Simple Marketing Game Plan for the First 30 Days of 2020.
  • [00:46] How to kick off 2020 right by doing one thing each week of January!
  • [00:57] Leveraging similar platforms to your best one as a way of growing your audience.
  • [02:06] Solving issues weekly and what that can do to keep your head above water.
  • [03:05] What offering free tools on your website can do to increase its traffic.
  • [04:09] Using the omnichannel approach to connect to your audience better.
  • [05:37] That’s it for today!
  • [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 12, 2019
7 Marketing Trends for 2020 | Ep. #1228
07:08

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Marketing Trends for 2020.
  • [00:30] How and why you should become compatible with voice search.
  • [01:07] Ways that tiered monetization audience/creator arrangements have room to grow.
  • [02:20] Why to focus on business intelligence and not just front end analytics.
  • [03:27] The value of utilizing AI in any way possible for business optimization.
  • [04:15] A drop in the effectiveness of email communication and how to get past it.
  • [05:14] Why leveraging TikTok is still a great idea.
  • [05:49] Personal brands are the only way to ward off other companies from copying you exactly.
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 11, 2019
What Marketing Investments We Are Making For The Next 10 Years | Ep. #1227
07:22

In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Our Marketing Investments for the Next Ten Years.
  • [00:33] Find out how to use data to your advantage in an ethical manner.
  • [01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions.
  • [02:37] Build great products and use the freemium marketing strategy.
  • [03:49] The value of stopping focusing on immediate ROI but rather building a brand.
  • [05:43] Why voice/chat text models are is still on the rise.
  • [06:40] That’s it for today!
  • [06:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 10, 2019
7 Lessons Learn From Sam Oven's 36 Million Dollar Business | Ep. #1226
10:25

In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy diet. We also share his lessons for optimizing your business through testimonials, thinking ahead, and obsessing over minor tweaks. Sam makes $36 million per year using techniques like these, so it would probably be a good idea if you checked out this episode!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Lessons We Learned From Sam Ovens.
  • [01:20] How networking can be a distraction from focussing on one’s business.
  • [02:14] The value of quitting -$100 per hour activities such as drinking alcohol.
  • [03:04] Get more energy from plant-based, non-processed foods, and fasting intermittently.
  • [04:30] Using a food delivery service such as Thistle to cut out time spent cooking.
  • [05:22] The success that comes by fine-tuning whichever of your campaigns is working best.
  • [06:35] Evolve your business through future-focused thinking and observing great leaders.
  • [07:40] The 3586 impromptu testimonials Sam has and how they create trust in his business.
  • [09:33] That’s it for today!
  • [09:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 09, 2019
7 Hacks for Performing at an Elite Level | Ep. #1225
08:17

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Hacks to Performing at an Elite Level.
  • [00:30] Use Timeshifter to beat jet lag and perform optimally.
  • [01:15] How to optimize life for convenience so that work can be focussed on.
  • [02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc.
  • [03:39] Break down tomorrow’s tasks into chunks using a to-do list.
  • [04:41] What the five through 30 model is and how it can optimize habits and organization.
  • [05:40] The benefits of waking up at 04:00 and starting work at 05:00: no distractions.
  • [06:26] Batch days by themes of tasks to guard what you spend time doing.
  • [07:28] That’s it for today!
  • [07:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 08, 2019
How to Get 10k Followers a Week On Instagram Organically | Ep. #1224
06:19

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically.
  • [00:34] Where we got this idea from; looking at Chris Do and carousels.
  • [02:02] The immediate success that Neil experienced with this strategy.
  • [03:10] Grabbing people's attention with the first image of carousel.
  • [04:02] Maintaining interest and taking the audience on a journey.
  • [05:08] Realistic results and what is possible with these tactics.
  • [05:27] Comparing stats from before and after implementing this.
  • [05:42] That’s it!
  • [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 07, 2019
How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223
07:26

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Actually Translate Your Content.
  • [00:45] How Neil started with the strategy a few years ago.
  • [01:04] The amazing results that Neil has experienced since implementing.
  • [01:38] Some of the lessons that Neil learned about transcribing content.
  • [02:40] The dangers of working with people who are not local and embedded in a culture.
  • [03:50] Where to find people to do this transcription and translation work.
  • [04:04] Building brands locally and back-linking from different regions.
  • [04:48] Brand clarity and becoming known on social media and at conferences. 
  • [05:41] Taking advantage of the white space that is currently available. 
  • [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  • [06:53] That’s it for today!

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Dec 06, 2019
7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222
07:59

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020.
  • [00:33] Looking back to old effective tactics such as webinars.
  • [01:20] Translating and transcribing existing content for other regions.
  • [02:10] Text messages and SMS marketing within the bounds of the law!
  • [02:58] Maximizing YouTube views in the first 24 hours.
  • [04:15] The trend towards texting and instant messenger marketing.
  • [05:06] Updating old content instead of writing new posts all the time.
  • [05:33] Using gifts to make marketing impressions on customers. 
  • [07:05] That is it for today!
  • [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 05, 2019
7 Lessons Learned From a Mastermind | Ep. #1221
11:18

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Lessons We Learned from a Mastermind.
  • [00:33] The mastermind we hosted recently and the great time we had!
  • [01:28] Attendees and the amazing quality of people who were there.
  • [02:05] The democratization of capital and the different ways to raise funds.
  • [03:08] Benefits of purchasing sites from non-profits.
  • [04:12] Getting out there and doing in-person, active events.
  • [05:16] A simple way to grow your Instagram following today!
  • [06:14] Using dinners for mingling and networking of participants. 
  • [07:01] Staying open to taking and giving help in the business world. 
  • [09:16] Optimize yourself for best performance! 
  • [10:32] That is it for today!
  • [10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 04, 2019
Marketing Checklist for 2020 | Ep. #1220
08:13

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Marketing Checklist for 2020. 
  • [00:37] Listen to the last episode we did about the opportunities for 2020. 
  • [01:02] The tools you can use to monetize voice-based traffic.   
  • [01:20] What customer data platforms allow you to do and the increasing value of data. 
  • [02:03] How to readjust your SEO strategy for 2020, including updating and translating content.  
  • [02:54] Survey your audience before the end of the year. 
  • [03:38] Go live to sell on social media once a week. 
  • [04:05] The importance of sprouting your content and leveraging the omnichannel.  
  • [05:10] Examples of how you can grow by offering a free product.  
  • [06:09] Focusing on your brand and creating content.  
  • [06:52] Why you must add a checkout bump to your site. 
  • [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 03, 2019
7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219
06:48

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020. 
  • [00:35] TikTok’s likely growth projection for the coming year. 
  • [01:07] Why you should sell through live and examples of people who use it this way. 
  • [01:39] Advertising and connecting with people through ephemeral content like stories. 
  • [02:21] The benefits of re-using content by turning it into smaller bits.
  • [03:18] What posting “natively” means and why you should implement it.
  • [04:36] What to do when customers visit your checkout or lead page but don’t buy. 
  • [05:22] The continuing growth of chat and its various platforms. 
  • [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 02, 2019
7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218
06:53

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020.
  • [00:32] Content translation and transcribing and exciting new possibilities for this!
  • [01:20] Using and tracking snippets for optimization.
  • [02:01] Making the most of old content over only creating new posts.
  • [02:45] Fact schemas and ranking higher on search result pages.
  • [03:17] Google algorithm updates and what it means for search results.
  • [04:20] Assessing your keywords and the tools to do this.
  • [05:07] New tools with built in SEO capabilities.
  • [06:04] That’s pretty much it for this episode!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Dec 01, 2019
7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217
08:01

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020.
  • [00:34] Google's new search-result forms and their amazing ease of use.
  • [01:12] Re-marketing and long form videos.
  • [01:58] Chatbots and new ground in the field of chat marketing.
  • [03:08] The trend of driving traffic towards content and educational pages.
  • [03:49] TV and streaming platforms; the evolving and unknown avenue of ads.
  • [04:59] Push notifications and the conversion rates through this form of marketing.
  • [05:21] TV spots and the usefulness of getting some of this real estate. 
  • [05:54] The growth of LinkedIn and its organic reach.
  • [07:08] That is it for today!
  • [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 30, 2019
How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216
08:14

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Do an Audience Survey.
  • [00:31] Experiences at our recent Growth Accelerator event.
  • [01:24] Some of the questions we used in our post-event survey.
  • [02:45] Why certain people do not connect with certain types of content.
  • [03:39] Maximizing what you already have before more growth.
  • [04:30] Using open-ended questions and finding the common threads in answers.
  • [06:40] Allowing space for people to add their own feedback for your benefit.
  • [07:10] That’s it!
  • [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 29, 2019
If You Want to Grow Fast, You Need to do This | Ep. #1215
06:01

In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Want to Grow Fast, You Need to do This
  • [00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.  
  • [00:57] Examples of the kinds of value-adding freebies you could give people.
  • [01:10] Why eBooks are no longer a good option. 
  • [01:36] The value of giving something that others would normally charge for. 
  • [02:14] The shift towards machine learning and AI, and staying ahead of the curve. 
  • [03:30] Considering how you can be 10 times better than your competition. 
  • [03:53] Why these free offerings do not have to cost you a fortune. 
  • [04:22] The importance of being willing to take risks.  
  • [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 28, 2019
How to Crush It When You Speak | Ep. #1214
07:13

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Crush A Speaking Gig. 
  • [00:49] The importance of developing your own voice and presence. 
  • [01:12] Keeping in mind that your goal is to promote your brand, and get more business. 
  • [01:35] How you can quickly expand your email list and collect leads. 
  • [02:17] Getting connected with an intimate group through a cool LinkedIn feature. 
  • [03:32] The benefits of frequently publishing content on LinkedIn.  
  • [03:38] Knowing what kind of audience you will address and tailoring your message accordingly. 
  • [04:02] Why you need to constantly engage with your audience: talk with, not to them. 
  • [04:20] Ideas for interaction: asking questions, making jokes, etc. 
  • [05:03] Avoid talking about yourself too much and having a long bio.
  • [05:13] Asking the event organizer for more information on the audience, and avoiding cliches. 
  • [06:07] The advantage of asking people to text you to get the presentation notes. 
  • [06:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 27, 2019
How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213
07:02

In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking.
  • [00:53] What went wrong: not giving the developer a checklist when the site was redesigned. 
  • [01:15] Going ahead with the redesign without having the correct redirects in place. 
  • [01:44] Using Google Search Console to help point out issues with your site. 
  • [01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider. 
  • [02:20] What happened once 404 issues were fixed. 
  • [02:32] Ensuring that you don’t lose traffic by breaking the URL structure. 
  • [03:49] Increasing the mobile site speed and maintaining the desktop speed. 
  • [05:00] Why you don’t have to be perfect everywhere. 
  • [05:44] Avoid making the same mistake by actively monitoring redirects and hiring appropriately. 
  • [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 26, 2019
Marketing Trends for 2020 | Ep. #1212
09:06

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Marketing Trend for 2020. 
  • [00:45] The growing popularity of software such as ChatBot and ManyChat. 
  • [01:17] The benefits of combing chatbots with text tools such as Twilio.  
  • [01:45] Some of the biggest companies in the chatbots space and the expanding market. 
  • [02:13] How voice search will start to dominate searches through applications like Alexa. 
  • [02:36] Companies building products and giving them away for free to generate leads. 
  • [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.  
  • [04:33] The excess of channels and data sources and the growing need for BI tools. 
  • [05:27] Streamlining all the data sources through customer data platforms such as Hull. 
  • [06:25] The emergence of companies that fill in the gaps. 
  • [08:06] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 25, 2019
Templates We Use To Grow Our Businesses Faster | Ep. #1211
08:26

In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in to learn more about the three must-read books for growing your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Templates We Use to Grow Our Businesses Faster. 
  • [00:50] When Traction is a great framework to use and how it helps you stay organized. 
  • [01:43] Traction as the first, Scaling Up as the second, and 3HAG WAY as the third step. 
  • [02:53] A growth plan for coming up with, implementing and testing new ideas faster.
  • [04:37] Using Runway to show you how much cash you will have left at any given point. 
  • [05:30] The ideal amount of cash to have in the bank when you are in startup mode.  
  • [06:02] Accelerating growth by hiring experienced people.  
  • [06:53] The awesome templates available from Point Nine Capital. 
  • [07:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 24, 2019
7 Practical Ways to Make Use of Data to Grow Faster | Ep. #1210
07:00

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster. 
  • [00:30] Why data is important – think machine learning and artificial intelligence. 
  • [00:49] Google’s built-in AI that can help you optimize your ads. 
  • [01:10] The tools you can use to make the most of your Facebook ads. 
  • [01:29] How using the search bar inside Google Analytics can assist you. 
  • [02:01] The helpful reports Google Data Studio provides for executives and agencies. 
  • [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.  
  • [03:08] Why you want to work with a data scientist and what you can expect to pay. 
  • [03:54] Putting everything you’ve done in marketing on an Excel spreadsheet.  
  • [05:20] Why you want to make use of APIs. 
  • [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 23, 2019
What You Can Learn from WeWork's Debacle | Ep. #1209
06:58

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from WeWork’s Debacle. 
  • [00:42] What WeWork is and the information that was recently uncovered about them.
  • [01:35] Their IPO having to be canceled and SoftBank bailing them out. 
  • [01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.  
  • [02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.  
  • [02:34] How WeWork pitches themselves versus what they actually are. 
  • [03:22] Being realistic about what you are as a company and what you are good at.
  • [03:52] Learning to negotiate well even if things aren’t working out as you planned. 
  • [04:09] The importance of taking care of your money and your people. 
  • [05:09] What venture capitalists will likely push for in the future. 
  • [06:07] That’s it for today!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 22, 2019
How to Beat BERT, Google's Latest Algorithm Update | Ep. #1208
05:09

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update. 
  • [00:52] What BERT stands for and what its implication is for users. 
  • [01:23] How this update helps with search queries and a practical example. 
  • [02:10] Considering each search word to produce more specific context search results.
  • [02:26] The portion of searches that will be affected by this change.
  • [03:16] Google’s mission to understand what people are looking for. 
  • [03:27] Why the number of searches BERT impacts will likely increase. 
  • [03:43] The sites that are getting traffic from the BERT algorithm update. 
  • [04:16] That’s it for today!
  • [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 21, 2019
A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207
06:47

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens. 
  • [00:46] Who the Henokiens are and what sets them apart from many others. 
  • [01:04] The problem with the short-term perspective of most companies today. 
  • [01:47] How certain companies manage to stand the test of time.  
  • [03:30] Why you have to think long-term rather than focusing only on short-term solutions.  
  • [04:25] Shifting the focus from shareholders to stakeholders and what it involves. 
  • [05:03] Accepting that focusing on the long game will take more time. 
  • [05:16] Why this approach is more difficult for us marketers.  
  • [05:47] That’s it for today!
  • [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 20, 2019
Which Pieces of Content Should You Update? | Ep. #1206
06:05

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Which Pieces of Content to Update. 
  • [00:29] The benefits of updating your content.
  • [01:14] Writing four to five pieces a month and having a team to update three a day! 
  • [01:34] Why writing every day is difficult to sustain.   
  • [02:01] Using Google Search Console to see which of your posts dropped in traffic. 
  • [02:35] Sending poor-performing pieces to be rewritten. 
  • [02:55] The new feature in Clickflow to track decaying content. 
  • [03:34] Why you want to track the efficacy of what you are doing.  
  • [04:10] When to update video or podcast content. 
  • [04:37] Paying attention to the content that is labeled with a year and the most popular ones. 
  • [05:13] That’s it for today!
  • [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 19, 2019
Here's What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205
06:36

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from a $20 Billion Company. 
  • [00:32] Constellation Software: where they are based, their market cap, and company size. 
  • [00:56] How they are unique and what they do with other software businesses they buy. 
  • [01:52] Their model of simply maintaining the current revenue.
  • [02:07] They type of companies they seem to be interested in buying and their criteria. 
  • [02:43] How they’re making money from companies that are under the radar. 
  • [03:13] You don’t have to do something well known to make money. 
  • [03:36] Looking for markets that have a big total addressable market (TAM).  
  • [03:52] The mistake of going after businesses that are in niches. 
  • [04:23] Why you don’t need a lot of press — just look at Mark Leonard. 
  • [04:37] Why Constellation follows the Berkshire Hathaway model.  
  • [05:20] That’s it for today!
  • [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 18, 2019
Customer Reviews Are Important (Here's How To Get More) | Ep. #1204
05:52

In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Customer Reviews Are Important.
  • [00:31] The prominent role that reviews play in purchasing decisions.
  • [01:13] B2B and consumer-based strategies for getting more customer reviews.
  • [02:02] Using NPS software to encourage customers to write reviews.
  • [02:32] Learning to capitalize on previous customer reviews to get more fresh reviews.
  • [03:46] The positive impact of following up with customers to gain more positive reviews.
  • [05:01] That’s it for today!
  • [05:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 17, 2019
How to Use Intent to Shape Your Content & SEO | Ep. #1203
07:30

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Use Intent to Shape Your Content and SEO. 
  • [00:35] The three main buckets of intent: top, middle and bottom of the funnel. 
  • [00:45] What top of funnel typically involves: information and education. 
  • [01:32] How the middle of the funnel is different and refines searches by comparison. 
  • [02:13] The bottom of the funnel: when someone is ready to buy and the keywords they’ll use.  
  • [02:38] The importance of understanding how customers buy and how your content performs. 
  • [03:07] Map out the percentage of content that will be top, middle and bottom of the funnel.
  • [03:20] Examples of how to drive your customer from the top to the bottom funnel. 
  • [03:53] Using Gliffy and other flow chart software to organize and communicate your ideas.  
  • [04:10] Thinking carefully about the call to actions in converting people into customers. 
  • [05:57] Targeting people based on the funnel category of the article they downloaded. 
  • [06:29] Ensuring that you have the right email service provider. 
  • [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 16, 2019
How to Come Up With Unlimited Content Topics | Ep. #1202
06:58

In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten viable topics on the table in less than five minutes!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Come Up with Unlimited Content Topics. 
  • [00:58] Using the Ubersuggest and Answer the Public tools to find relevant topics.
  • [01:20] Pick topics that resonate with you and not just for the sake of popularity. 
  • [01:46] Doing a site colon command of competitors and what it shows you. 
  • [02:39] Why Ahrefs’ content explorer and BuzzSumo are such helpful tools. 
  • [03:15] How to leverage popular titles from other industries. 
  • [04:15] Getting a group of industry friends together to brainstorm ideas. 
  • [05:05] Looking on social media and on the web at what works for other popular people. 
  • [05:33] How we come up with topics for this podcast. 
  • [06:05] That’s it for today!
  • [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  • Links Mentioned in Today’s Episode:
  • Ubersuggest 
  • Answer the Public 
  • HubSpot
  • Ahrefs 
  • BuzzSumo 

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Nov 15, 2019
How Eric Siu Gets Ahead of His Competitors | Ep. #1201
08:54

In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some new things for yourself!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Siu Gets Ahead of His Competitors.
  • [00:46] Scanning the media landscape for numbers from founders and startups.
  • [01:15] What Eric does with this information and the things he pays attention to.
  • [01:56] Holiday work and putting in the time to get ahead.
  • [03:02] Looking at numbers and comparing these with competitors.
  • [03:20] Blocking off time for peaceful strategizing.
  • [04:19] Competing with bigger and more well-resourced competitors.
  • [06:17] Getting up early in the morning, a focus on sleep and attending events. 
  • [07:59] That’s it for today!
  • [08:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 14, 2019
How Neil Patel Gets Ahead of His Competitors | Ep. #1200
06:35

In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some inspiring ways to get ahead.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Patel Gets Ahead of His Competitors.
  • [00:43] Putting in the extra work and the difference input time can make.
  • [01:40] Vacation time and what happens during those periods.
  • [02:31] The integration of work and life; benefits of bringing these together.
  • [03:35] Unusual call times and putting in the effort in order to win.
  • [04:21] How Neil calendarises his partnerships and reaches out to people.
  • [05:42] That’s it for today!
  • [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 13, 2019
Business Books That Will Help You Grow in 2020 | Ep. #1199
06:36

In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the right content that help you grow in the best way in the new year!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Business Books That Will Help You Grow in 2020.
  • [00:41] Why a book is a such a great value proposition.
  • [01:05] The Mom Test and figuring out what to build for your customers.
  • [01:39] The benefits of reading no books at all in 2020!
  • [02:20] Taking action instead of stockpiling knowledge that leads to nothing.
  • [03:40] Allowing time for perspective every day.
  • [04:15] Trillion Dollar Coach, Play Bigger and Traction.
  • [05:55] That’s it for today!
  • [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 12, 2019
This Can Make or Break Your SEO | Ep. #1198
07:36

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The One Thing That Can Make or Break Your SEO. 
  • [00:32] How customer development is related to SEO. 
  • [01:06] Constantly trying new ways to get traffic in the early days of business. 
  • [02:11] Why traffic and ranking for everything shouldn’t be your goal.
  • [02:50] The importance of figuring out what your customers’ specific pain points are.
  • [03:16] What happens when you focus too heavily on keywords and not the people. 
  • [03:42] Two highly recommended books on learning to understand your customer. 
  • [04:49] Examples of things you can do to promote customer development.  
  • [05:30] Realizing that customer development is an ongoing process. 
  • [06:03] Keeping in mind that search patterns change as people become more educated. 
  • [06:17] The type of companies that venture capitalists are looking for. 
  • [06:47] That’s it for today!
  • [06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 11, 2019
7 Practical Content Marketing Tips | Ep. #1197
07:40

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time.  Tune in to hear what you need to do to boost your content in 2020! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Practical Content Marketing Tips. 
  • [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique. 
  • [01:29] Be sure to sprout your content and make the most of the omnichannel strategy.  
  • [02:12] How to leverage the land and expand strategy to optimize existing content. 
  • [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.  
  • [03:46] Translating and transcribing your content to increase your traffic. 
  • [04:42] Don’t forget about emails – it’s the one channel you can control! 
  • [05:18] Spend a lot of time revising old content rather than creating new material. 
  • [06:44] That’s it for today!
  • [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 10, 2019
How You Can Learn Digital Marketing Faster | Ep. #1196
05:48

In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors are up to, and attending conferences are a few of the ways you can get a handle on marketing. Tune in to hear which app will help you work through articles much faster! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How You Can Learn Digital Marketing Faster. 
  • [00:55] Why you must keep up with all the marketing sites and news in the industry. 
  • [01:29] Using the examples that people post to learn from.
  • [01:45] Saving marketing-related posts and articles in the Pocket app and its cool audio feature. 
  • [02:37] Studying everything that your competitors are busy with.  
  • [03:15] A good example of learning from the competition – listen to their podcasts. 
  • [03:51] Listen to Nathan Latka’s podcast where you get all the numbers! 
  • [04:28] Why attending events are the most effective way to learn. 
  • [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 09, 2019
Alternative Ways to Fund Your Business | Ep. #1195
07:45

In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-based financing, and the more traditional routes involving bank loans. Tune in to hear what you need to do to attract investors! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Alternative Ways to Fund Your Business. 
  • [00:37] Why people should consider funding and the problem with bootstrapping.
  • [01:02] The need for funding even if you are Elon Musk or Jeff Bezos.
  • [01:47] Thoughts on crowdfunding and the various platforms you can use. 
  • [02:22] A list of the main crowdfunding platforms and how much you can raise per year. 
  • [03:03] The importance of having traction before attempting to raise money. 
  • [03:27] How you can raise money through revenue-based financing. 
  • [04:15] The models that companies like Lighter Capital use. 
  • [05:05] Getting a traditional bank or SBA loan in the US and their interest rates. 
  • [05:22] What the credit card company Brex is offering in terms of credit.  
  • [06:01] The importance of having a formula that is already working. 
  • [06:24] That’s it for today!
  • [07:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 08, 2019
The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194
07:05

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Marketing Blunder of 2019. 
  • [00:34] Trusting the developer instead of following the checklist when doing a website rebuild. 
  • [01:21] Don’t assume anything about what a new developer might/might not know.
  • [01:35] Communication is key: establishing the tracking, lead flow, redirections, etc. 
  • [02:36] Why Neil never does website redesigns and how he approaches changes.
  • [03:39] The checklist for making sure that you rebuild correctly. 
  • [04:23] Doing big changes to a website during a slow period, such as over the weekend. 
  • [04:50] Benchmarking with your old data and ensuring that internal links are right.
  • [05:17] An example of how you would keep internal links effective. 
  • [06:10] Make sure you have a backup!
  • [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 07, 2019
How to Survive a Google Core Update | Ep. #1193
08:27

In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple game, tool, or widget is an effective means of getting your traffic numbers climbing again. Tune in to hear what percentage your visitor numbers might be reduced and some of the novel ways to combat the problem!  

TIME-STAMPED SHOW NOTES:

  • [00:28] Today’s topic: How to Survive a Google Core Update. 
  • [00:34] Our recent experience with dropped visitor numbers.
  • [01:05] An observation about the quality and the number of traffic for certain sites. 
  • [01:14] How Core updates affect the traffic to a site and when it recovers.
  • [02:00] Why it is not always possible to avoid hits when Google makes algorithm changes.
  • [02:20] The trend that started in 2018 and not relying on search and social media. 
  • [02:48] Thinking outside the box by generating your own traffic.
  • [03:35] Gaining traffic by building your own unique product, such as a game or a tool!
  • [04:27] Taking matters into your own hands as far as leads are concerned.
  • [05:48] Another great example of a product you can create to get more traffic. 
  • [07:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 06, 2019
7 Free SEO Tools That You Have to Checkout | Ep. #1192
05:02

In episode #1192, we share with you the best free SEO tools that we’ve come across. Whether you need to track snippets, check the vitality of your content, get rid of spam or create the most effective tags, there is the perfect tool for it. Tune in to hear how to master SEO with these free applications! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Free SEO Tools to Check Out! 
  • [00:47] SEO Ninja and their unique way of tracking snippets. 
  • [01:06] All the great things Animalz Revive can tell you about your content. 
  • [01:28] Coming up with new content ideas using AnswerThePublic. 
  • [01:39] The browser extension that gives you a list of keywords from any web page. 
  • [02:08] What you can do with the Reddit keyword research tool called Keyworddit.
  • [02:20] Why the Google Analytics Referrer Spam Killer is the best!
  • [02:45] CanIRank allows you to see if you can show up as number one for a keyword search. 
  • [02:58] The tools that can tell you if your own or another person’s URL is penalized. 
  • [03:36] BROWSEO: See what your website appears like to a search engine. 
  • [03:48] Create the right tags with Aleyda Solis’s tag generator tool. 
  • [04:21] That’s it for today!
  • [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 05, 2019
How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191
11:40

In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time.
  • [00:41] Posting content, videos and organic growth by leveraging brand equity.
  • [01:42] Applying this lesson to other platforms aside from Instagram.
  • [02:03] Looking at the example of Gary Vaynerchuk!
  • [03:35] Using podcasting and collaboration as a means of brand marketing.
  • [05:01] Leverage what you already have and make the most of your associations.
  • [06:24] Go find someone to partner with!
  • [08:50] There is a time for grinding and a time for leveraging.
  • [09:47] Offering value to more established people and companies early on. 
  • [10:45] There you have it!
  • [10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 04, 2019
Is Your Traffic Flat? Do This | Ep. #1190
07:49

In episode #1190, we discuss what you can do if your traffic is flat! Whichever platform you are wishing to promote, our number one piece of advice is to go find someone who is an expert at that field; there are so many resources and people out there to help you out! Tune in to hear our thoughts on boosting your traffic and knowledge about bringing people on board.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What to Do if Your Traffic is Flat.
  • [00:35] Hire experts or coaches if you have hit a wall!
  • [01:20] There is always more to learn and someone who can help you.
  • [02:38] Recurring costs versus one-time expenses and weighing them up.
  • [04:32] The challenges of finding quality, outsourced labor.
  • [05:02] Ideas for screening possible candidates from UpWork.
  • [06:01] Learning from others' experience and building more expertise.
  • [06:56] That is it for today!
  • [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 03, 2019
How to Plan Your 2020 Marketing Goals | Ep. #1189
08:08

In episode #1189, we share how you can plan your 2020 marketing goals! From ways to think about goals, KPI’s, and the ability to pivot at the right time, we cover everything you need to know going into the new year. Tune in to get inspired and equipped to make 2020 your best year yet!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Plan Your 2020 Marketing Goals.
  • [00:35] Thinking of goals as a realistic percentage and the laws of slowing growth rates.
  • [01:18] The Entrepreneur's Operating System and weekly meetings around KPI's.
  • [02:02] Shifting strategies when necessary to maintain goals and growth rates.
  • [02:23] Keeping it simple; taking stock of the past and present and mapping out the future.
  • [04:03] Ways to improve your overall approach and grow your marketing in 2020.
  • [04:55] The power of simplifying and getting away from overwhelm.
  • [05:46] Breaking down your goals by quarter, month, week and day. 
  • [06:35] End of year reviews and how they tie into new year planning.
  • [07:12] That’s it for today!
  • [07:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 02, 2019
How to Plan For Black Friday and Cyber Monday This Year | Ep. #1188
06:33

In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year over the weekend in question, but how can you make the most of it? Tune in to hear our strategies and ideas to get your shop in order to rake in some cash!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Plan for Black Friday and Cyber Monday this Year.
  • [00:58] Getting set with retargeting pixels and consistency across platforms.
  • [01:19] Making sure to leverage caching and CDM to avoid any stoppages.
  • [02:14] Utilizing an omnichannel approach to capture the most sales.
  • [02:48] Offering really good deals on a couple of your products to drive traffic.
  • [03:38] The great boost that gift guides can give your sales.
  • [04:21] The pros and cons of personalization for Black Friday.
  • [05:42] That is it for today!
  • [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 01, 2019
What Eric Learned Talking With Gary Vee’s Social Team | Ep. #1187
06:53

In episode #1187, we talk about the conversation we had with Gary Vaynerchuk's social team! As one of the leading content marketing personalities in the world, Gary Vee and his large content team has wisdom from which we could all benefit! Tune in hear the tips and ideas they gave us for LinkedIn, YouTube, Instagram, and Facebook!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What We Learned from Talking with Gary Vaynerchuk's Social Team.
  • [00:45] Some of the reasons Gary does so well on social media!
  • [01:03] The conversation and audit that Gary's team offered us.
  • [01:45] Why to use carousels and how to make multiple impressions on visitors.
  • [02:00] Tips for LinkedIn and how things have changed recently.
  • [02:34] How long to make your videos on the YouTube.
  • [04:01] Posting natively on Facebook and adapting it to the audience.
  • [04:35] Why Gary Vee handles his own Twitter account. 
  • [04:47] The hours of Gary's content team and why they differ from his agency. 
  • [06:06] That is it for today!
  • [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 31, 2019
Should You Even Use Twitter in 2020 | Ep. #1186
06:20

In episode #1186, we answer the question of whether or not you should be using Twitter in 2020. With a committed but stagnant user base, it can be hard to know if Twitter is even still worth your energy. Tune in to hear our thoughts on using Twitter for marketing and what strategies might still be useful to you and your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Even Use Twitter in 2020?
  • [00:31] Twitter user numbers, growth and our own usage of the platform.
  • [01:10] Is Twitter still worth using from a marketing perspective?
  • [01:41] Examples of successful strategies on Twitter.
  • [02:25] The downsides of traffic rates from Twitter and your tweets.
  • [03:50] How you can use Twitter effectively in 2020.
  • [04:10] Why LinkedIn and YouTube are mostly better options to pursue.
  • [04:56] Some of the benefits you can still accrue from Twitter. 
  • [05:28] That’s it for today!
  • [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 30, 2019
The Biggest Mistake We’re Making In Social Media | Ep. #1185
04:06

In episode #1185, we dive into the aspects of social media that we get wrong. Being lazy or in a hurry often causes us to simply broadcast information rather than being thoughtful about the content we put up on these platforms. Tune in to hear whether you are posting too little or too much! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Mistake We’re Making in Social Media. 
  • [00:35] Neil’s thoughts on why social media isn’t working so well for Eric.
  • [01:04] Why we reduced the number of YouTube videos and blogs we post per week.
  • [01:28] Two problems with the way Eric uses social media. 
  • [01:46] Writing natively on social media platforms versus broadcasting all the time. 
  • [02:02] What it means to post natively: creating content that the platform seeks.
  • [02:48] Common mistakes: Not posting enough and having old, disengaged followers. 
  • [03:16] That’s it for today!
  • [03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 29, 2019
7 Evergreen Books Guaranteed to Help You Grow | Ep. #1184
08:10

In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is interested in learning more about startups, team management, simplicity, and making it happen in an engineering organization. Tune in to hear which outstanding authors and business moguls have made our ranking! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Evergreen Books Guaranteed to Help You Grow.  
  • [00:32] Suffering through startup world and the woes of being a founder in Ben Horowitz’s book.
  • [01:16] More great advice about startups and how to win in Peter Thiel’s Zero to One. 
  • [02:56] Why The Ideal Team Player should be required reading! 
  • [03:22] Learn the value of being simplistic with Steve Krug’s Don’t Make Me Think.
  • [04:22] The Phoenix Project: a resource for effectively managing an engineering organization. 
  • [05:05] How multibillionaire Ray Dalio’s book Principles will help you grow in business. 
  • [06:35] Multipliers as a must-read for anyone who is about to start working with other people. 
  • [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 28, 2019
When to Hire for Experience | Ep. #1183
06:11

In episode #1183, we share everything you need to consider when it comes to hiring someone who is still learning versus someone who is experienced. There are advantages and disadvantages to both, so it’s all about looking at the specific role you want them to fulfill. Some positions lend themselves more to one or the other. Tune in to hear more about which candidates to hire for executive, marketing, and SEO functions! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When to Hire for Experience. 
  • [00:29] Hiring someone who is learning versus someone with experience.
  • [00:54] Experience is invaluable when your business is in the rapid growth stage. 
  • [01:19] Why, when it comes to executives, you should always prioritize experience.
  • [02:07] Past mistakes: waiting for people who you think have potential to learn on the job.
  • [02:52] Considering RIO and the employees you want to hire when you are new. 
  • [03:21] The pros and cons of getting younger people on board.
  • [04:05] Considerations for hiring someone for marketing and SEO. 
  • [05:22] That’s it for today!
  • [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 27, 2019
Why Marketers Shouldn’t Buy The Latest Gadgets | Ep. #1182
04:27

In episode #1182, we talk about why marketers should not buy the latest gadgets! Just because there are a million amazing looking tools and pieces of technology out there, does not mean you should go and get all of them! Tune in to hear about how keeping it simple and functional can really work in your favor.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Marketers Should Not Buy the Latest Gadgets.
  • [00:45] It is not realistic for everyone in the world to upgrade all their tech.
  • [02:01] When should you think about getting the latest tools?
  • [02:45] Avoiding ADD around the newest shiny objects.
  • [03:15] Spending money when it really benefits your marketing and business.
  • [03:40] That is it for today!
  • [03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 26, 2019
7 Productivity Hacks We Use to Get More Out of the Day | Ep. #1181
07:26

In episode #1181, we share seven productivity hacks to help you make the most of your day! From sleep tools, to better to-do lists and useful literature to peruse, we cover a ton of stuff that will definitely help you! Tune in to learn how to optimize your workflow and minimize time wastage!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Productivity Hacks to Get More Out of the Day.
  • [00:33] The foundational importance of sleep; tools to help you get it right.
  • [01:58] Planning the day ahead, the night before.
  • [02:45] Getting the most important task done during the morning!
  • [03:18] Clearing out that email inbox every day!
  • [03:41] Using the Getting Things Done framework.
  • [04:15] Avoiding time wasting rereading and responding to emails.
  • [04:54] The utility of Sanebox and scheduling reminders as emails. 
  • [05:23] Bonus tip! How the iPad Pro has improved productivity for both of us!
  • [06:36] That is it for today!
  • [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 25, 2019
The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180
04:03

In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking.
  • [00:37] Apart from goal-tracking, the cohort analysis is so important!
  • [00:51] What you can see in these reports by just changing the duration of the period.
  • [02:02] The different ways that cohort analysis can be used.
  • [02:15] Learning how to read a cohort chart; the two main ways to read them.
  • [03:04] The flow of a cohort chart and the basic directions you want the numbers to go!
  • [03:12] That’s it for today!
  • [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 24, 2019
How Long it REALLY Takes For a Business to be Successful | Ep. #1179
05:18

In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Long it Really Takes for a Business to be Successful.
  • [00:48] Ways to measure success; starting with revenue and profitability.
  • [01:20] Managing the difficulties and pain of the first two years.
  • [03:04] All the things that can go wrong in the early stages.
  • [03:59] The rule of three; waiting out the teething years. 
  • [04:19] That’s it for today!
  • [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 23, 2019
Are You Leveraging This New Form of Marketing? | Ep. #1178
05:32

In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune in to hear how you can apply it to your strategy!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Are You Leveraging This New Form of Marketing?
  • [00:40] The use of emojis in text message advertising.
  • [01:37] The surprising amount of sales from mobile text messaging.
  • [02:20] Privacy rules and the US' own version of GDPR.
  • [03:04] E-commerce marketing through text messaging and its efficacy.
  • [03:23] Some useful tools that we use for this task.
  • [04:08] Using text-based marketing for reminders for scheduled calls.
  • [04:35] That is it for today!
  • [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 22, 2019
7 Evergreen Marketing Tools to Keep In Your Toolkit | Ep. #1177
05:14

In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, and more. Tune in to hear about the best things to be adding to your marketing stack! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Evergreen Marketing Tools to Keep in Your Toolkit.
  • [00:33] The simplicity and effectiveness of Supermetrics.
  • [01:03] Why you should check out Ahrefs Content Explorer.
  • [01:25] Making use of Google's Search Console and Google Analytics.
  • [01:58] The amazing time saving tool called IFTTT.
  • [02:35] Go get Ubersuggest! It's free and pretty much unbeatable.
  • [03:01] Getting a great mobile chat application that works for you.
  • [04:05] Using SimilarWeb to get an idea of your competitors. 
  • [04:25] That’s it for today!
  • [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  • Links Mentioned in Today’s Episode:
  • Supermetrics
  • Ahrefs
  • Google Search Console
  • Google Analytics
  • WordPress 
  • Zapier
  • IFTTT
  • Ubersuggest
  • SEMrush
  • MobileMonkey
  • Manychat
  • SimilarWeb

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Oct 21, 2019
Creative Ways to Boost Your Site Speed | Ep. #1176
06:11

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Creative Ways to Boost your Site Speed.
  • [00:29] How site speed can improve your search engine ranking.
  • [01:03] The tools to measure and help you increase your site speed.
  • [01:38] Creative and uncommon ways to increase speed!
  • [02:28] Using WP Beginner to challenge yourself to even faster speeds.
  • [03:30] All the different ways and small things you can do to speed up.
  • [04:05] Finding a developer on UpWork to do all of this for you.
  • [04:58] Reasons why people go after these improvements in the first place.
  • [05:22] That is it for today!
  • [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 20, 2019
Why MoviePass Failed As A Business | Ep. #1175
05:26

In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why MoviePass Failed as a Business.
  • [00:30] What was MoviePass? Do you remember it?
  • [01:08] What we can learn from their business model.
  • [02:41] Going for sustainability over initially undercutting competition.
  • [03:01] The example of WeWork and high costs against income .
  • [04:01] Reliable operators as the foundation of successful business.
  • [04:40] That’s it for today!
  • [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 19, 2019
How Eric & Neil Handle Their Marketing To Do List | Ep. #1174
06:22

In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get things moving in the right direction. Tune in to hear how you can get the most of your goals and build as fast as possible.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How We Handle Our Marketing To-do List.
  • [00:34] Approaching the lowest hanging fruit first, to move the needle.
  • [01:12] Good resources for planning out your list of priorities.
  • [02:20] Avoiding a laundry list of things to do.
  • [03:05] Breaking things down to small accomplishable chunks.
  • [04:12] Things to start doing, stop doing and keep doing.
  • [05:01] Scaling out what is already working instead of new ideas.
  • [05:26] That’s it for today!
  • [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 18, 2019
Email Newsletters and Podcasting is Trending Towards This | Ep. #1173
05:31

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune in to hear how this can be used to boost your income and whether it will replace other methods of income generation!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Current Email Newsletter and Podcasting Trend.
  • [00:33] Paid newsletter subscriptions and giving more power to the content creators.
  • [01:32] The amount of money you can make from these small subscriptions.
  • [02:12] Comparing this model with advertising or Patreon.
  • [03:22] Significant revenue requires a large amount of subscribers.
  • [04:01] As influencer marketing grows steadily this trend will follow.
  • [04:46] That’s it!
  • [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 17, 2019
How to Do a Blazing Fast SEO Audit of a Website | Ep. #1172
04:36

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website.
  • [00:35] The two tools that can help you with the auditing process.
  • [01:12] Using Google Data Studio for daily reports on traffic, ads and more.
  • [02:21] Making changes when things start to take a turn downwards.
  • [03:40] Checking the calendar; sometimes a problem is just a holiday!
  • [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 16, 2019
How to Deal with All the New Marketing Updates | Ep. #1171
05:59

In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in hear how you can avoid the pitfalls and make the most of the way things transform!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Deal with All the New Marketing Updates.
  • [00:30] Google's core update announcement and rollout.
  • [01:25] Relying on organic traffic and what updates can do to this.
  • [02:10] Lack of focus and going after all the different tools.
  • [03:01] Utilizing an omni-channel approach to safeguard against damaging updates.
  • [04:14] Managing changes in the algorithms through monitoring other successes.
  • [04:35] Prioritizing and delegating the work of staying abreast of changes.
  • [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 15, 2019
How to Get People to Respond to Your Emails | Ep. #1170
05:11

In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get People to Respond to Your Emails.
  • [00:35] The main reasons it is important to get responses.
  • [01:12] Using questions in emails as a way to boost engagement and delivery.
  • [02:03] Personalized elements to add the human touch to communication.
  • [03:08] Keeping things brief and to the point.
  • [04:24] That’s it for today!
  • [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 14, 2019
How Peloton Beat Soul Cycle | Ep. #1169
06:10

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Peloton Beat SoulCycle. 
  • [00:32] What Peloton and SoulCycle are respectively and their different business models. 
  • [01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation. 
  • [01:31] Why we say Peloton is winning: home convenience, cheaper and product experience.  
  • [02:06] Competing with friends from all over as one of the best things about Peloton. 
  • [02:43] How Peloton’s gamified approach gets your competitive juices going. 
  • [03:17] The usefulness of the dashboard on which you can measure your performance. 
  • [04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky. 
  • [05:24] That’s it for today!
  • [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 13, 2019
How to Collaborate with Influencers That Are 'Bigger' Than You | Ep. #1168

In episode #1168, we share our experience of pursuing and working with people who are “bigger” than you in the industry. Making yourself valuable to that person and looking for ways to solve their problems are often effective means of getting them to agree to a collaboration. Tune in to hear practical examples of how you can approach these influencers and why you have to remain humble and persistent! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Collaborate with Big Influencers. 
  • [00:30] A story about when Eric first reached out to Neil. 
  • [01:14] Adding value to and finding solutions for people who are “bigger” than you. 
  • [02:11] The key to partnering with any influencer: taking something off their plate.
  • [02:28] Examples of all the advantages of partnering with people who add value.  
  • [03:19] Doing the work is how you get those big names to say yes.
  • [03:34] Accepting that it doesn’t always work out, even after all your work. 
  • [04:02] Considering all your inventory when thinking about collaborations. 
  • [04:52] Keeping in mind the value of what you’re learning from that mentor and being persistent. 
  • [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 12, 2019
How to Get Your First Speaking Gig | Ep. #1167
06:11

In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you should go to apply and what you should do to ensure successful delivery. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get Your First Speaking Gig. 
  • [00:30] Neil and Eric’s earliest speaking events and how they got started.  
  • [01:25] Why you should care about getting a speaking gig. 
  • [01:52] Considering how you can add value rather than the number of customers you can get. 
  • [02:05] How you get asked to speak, doing it for free and when you start getting paid. 
  • [02:45] Realizing that it takes time, gaining experience and increasing your price as you go. 
  • [03:08] Examples of places where you can apply online and volunteer to speak.
  • [03:40] Preparing good content, inquiring about the audience and asking what they want. 
  • [03:57] Nathan Latka’s refreshing approach to his interview with Ashton Kutcher. 
  • [04:47] The importance of speaking consistently and always asking for feedback. 
  • [05:19] That’s it for today! 
  • [05:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 11, 2019
Where Podcasting is Going in 2020 | Ep. #1166
07:59

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Where Podcasting Is Going In 2020!
  • [00:30] NPR having different sources of revenue and how podcasting eclipsed broadcasting. 
  • [01:07] The growing podcasting industry and the many new services and offerings.
  • [01:38] How other platforms are supporting podcasting and helping it to grow.
  • [02:24] Subscriptions and what tools such as Supercast allow you to offer your audience.   
  • [04:01] Why podcasting audiences convert so well despite certain obstacles. 
  • [05:01] Where most podcasts get their traffic from and how it will change in 2020.
  • [05:43] Some staggering statistics about the evolution and development of podcasting. 
  • [06:32] Great reasons to start a podcast as soon as possible! 
  • [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 10, 2019
7 Ways to Build Deeper Relationships with Your Customers | Ep. #1165
08:32

In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways in which you can make a lasting impression. Tune in to hear more about spotting opportunities and establishing yourself as a problem solver! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Ways to Build Deeper Relationships with Your Customers. 
  • [00:41] The value of connecting in person and why dinners are a great connection point.
  • [01:35] Asking for honest feedback and trying to make their lives easier.
  • [02:30] Giving quality gifts based on the interests of your customer.
  • [04:20] The importance of starting off on the right foot and onboarding thoughtfully. 
  • [05:18] Checking in with people and seeing opportunities to make introductions.
  • [05:55] A specific example of going above and beyond. 
  • [07:18] Maintaining an attitude of generosity, such as providing free trials or services.  
  • [07:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 09, 2019
Google's New Link Building Rules | Ep. #1164
05:50

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Google’s New Link Building Rules. 
  • [00:30] Google announced the new guidelines around link building.
  • [01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility.  
  • [01:42] What Google is trying to achieve with these new regulations. 
  • [02:02] Should we be concerned about these rules? And why it would be beneficial to comply. 
  • [03:15] The practical applications to consider.
  • [04:06] How Google is providing a middle ground between link equity and no link equity. 
  • [04:39] When it is being rolled out and when companies will implement it. 
  • [04:52] That’s it for today!
  • [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 08, 2019
7 Laws of Highly Successful Marketing Campaigns | Ep. #1163
10:53

In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Laws of Highly Successful Marketing Campaigns.
  • [00:58] The importance of change and evolution in successful marketing campaigns.
  • [02:49] Testing all the elements of your campaign across platforms.
  • [03:29] The omni-channel approach and leveraging everything you can.
  • [04:52] Channel partnerships and testing different collaborations.
  • [06:17] The success of relevant influencers is very dependable!
  • [07:45] Data-driven marketing and the formulas for success.
  • [08:35] The amounts to spend on advertising; optimizing on front and backend. 
  • [10:04] That's pretty much it for this episode!
  • [10:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 07, 2019
The High Converting Landing Page Formula | Ep. #1162
06:42

In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The High-Converting Landing Page Formula.
  • [00:33] The importance of headlines; getting and maintaining attention .
  • [02:02] Considering your audience and the types of content they might connect with.
  • [03:06] Use that data and run some A-B tests to optimize!
  • [03:40] Creating appropriate pages for each scenario.
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 06, 2019
7 LinkedIn Marketing Tips to Help You For 2020 | Ep. #1161
08:38

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020.
  • [00:31] LinkedIn Live just launched!
  • [02:35] Publish content on LinkedIn; videos, articles and other kinds of text-based content.
  • [02:39] Tag usage when posting content.
  • [03:03] Building channel partners and finding similar businesses and people.
  • [04:12] Involving friends, associates and influencers in order to drum up engagement.
  • [05:12] Reaching out to contacts to share you content on their profile.
  • [06:58] Using LinkedIn Recruiter for starting conversations. 
  • [07:32] That is it for today!
  • [07:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 05, 2019
How to Build a Company Your Customers Want to Be a Part of | Ep. #1160
08:18

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
  • [00:50] Experience, business and company culture; does it translate to revenue?
  • [02:14] Employer branding, inward and outward facing experiences and recruiting.
  • [04:10] Creating experiences, events and free swag for customers.
  • [05:55] Separating yourself from the competition with unique offers and gifts.
  • [06:41] Expensive does not equal effective; keep things thoughtful and fun.
  • [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 04, 2019
Should You Niche Down Your Agency? | Ep. #1159
05:58

In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Niche Down Your Agency?
  • [00:38] The amount that niching down can help your product or service.
  • [01:30] Niching down versus serving companies across the board.
  • [02:25] The one reason you should niche down now, if you are just starting out!
  • [03:08] Gaining a better understanding through specific case studies.
  • [04:01] How narrow to go when you niche down.
  • [04:42] Picking something, getting it right and then expanding.
  • [05:13] That’s it for today!
  • [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 03, 2019
What is Experiential Marketing? | Ep. #1158
06:08

In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What is Experiential Marketing?
  • [00:41] Some definitions and examples of experiential marketing.
  • [02:55] Customer support and service as a valid type of experiential marketing.
  • [04:23] Going above and beyond the status quo; give your audience more!
  • [05:10] Committing to the delivery of great content is what will make an audience love you.
  • [05:28] That’s it for today!
  • [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 02, 2019
7 Customer Acquisition Ideas for the Rest of 2019 | Ep. #1157
06:34

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019.
  • [00:33] Channel partnerships and cross-platform collaborations.
  • [01:17] Utilizing affordable tools to manage your site and its data.
  • [02:25] The process of content expansion to ease the need to create something new.
  • [03:12] Voice search and the usefulness of Jetson AI.
  • [03:48] AI for advertising and using Pattern 89 for this purpose.
  • [04:21] Automating your SEO process with the tools that are currently available.
  • [05:00] Chat programs, funnels and product tours with Intercom.
  • [05:42] Make sure you check that out!
  • [05:47] To stay updated with events and learn more abo