Marketing School - Digital Marketing and Online Marketing Tips

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Subscribers: 678
Reviews: 2

minjung Park
 Jun 7, 2019
thanks guys. I've been listening to these valuable potcast everyday in KOREA.I've been interested in digital marketing and i like to learn to speak English^^.So where could i get your script about evey single potcast if it possible? thanks.

Sherry Earp
 Mar 13, 2019
BEST (under) 10 minutes of the day!

Description

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Episode Date
What You Can Learn from WeWork's Debacle | Ep. #1209
06:58

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from WeWork’s Debacle. 
  • [00:42] What WeWork is and the information that was recently uncovered about them.
  • [01:35] Their IPO having to be canceled and SoftBank bailing them out. 
  • [01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.  
  • [02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.  
  • [02:34] How WeWork pitches themselves versus what they actually are. 
  • [03:22] Being realistic about what you are as a company and what you are good at.
  • [03:52] Learning to negotiate well even if things aren’t working out as you planned. 
  • [04:09] The importance of taking care of your money and your people. 
  • [05:09] What venture capitalists will likely push for in the future. 
  • [06:07] That’s it for today!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 22, 2019
How to Beat BERT, Google's Latest Algorithm Update | Ep. #1208
05:09

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update. 
  • [00:52] What BERT stands for and what its implication is for users. 
  • [01:23] How this update helps with search queries and a practical example. 
  • [02:10] Considering each search word to produce more specific context search results.
  • [02:26] The portion of searches that will be affected by this change.
  • [03:16] Google’s mission to understand what people are looking for. 
  • [03:27] Why the number of searches BERT impacts will likely increase. 
  • [03:43] The sites that are getting traffic from the BERT algorithm update. 
  • [04:16] That’s it for today!
  • [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 21, 2019
A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207
06:47

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens. 
  • [00:46] Who the Henokiens are and what sets them apart from many others. 
  • [01:04] The problem with the short-term perspective of most companies today. 
  • [01:47] How certain companies manage to stand the test of time.  
  • [03:30] Why you have to think long-term rather than focusing only on short-term solutions.  
  • [04:25] Shifting the focus from shareholders to stakeholders and what it involves. 
  • [05:03] Accepting that focusing on the long game will take more time. 
  • [05:16] Why this approach is more difficult for us marketers.  
  • [05:47] That’s it for today!
  • [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 20, 2019
Which Pieces of Content Should You Update? | Ep. #1206
06:05

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Which Pieces of Content to Update. 
  • [00:29] The benefits of updating your content.
  • [01:14] Writing four to five pieces a month and having a team to update three a day! 
  • [01:34] Why writing every day is difficult to sustain.   
  • [02:01] Using Google Search Console to see which of your posts dropped in traffic. 
  • [02:35] Sending poor-performing pieces to be rewritten. 
  • [02:55] The new feature in Clickflow to track decaying content. 
  • [03:34] Why you want to track the efficacy of what you are doing.  
  • [04:10] When to update video or podcast content. 
  • [04:37] Paying attention to the content that is labeled with a year and the most popular ones. 
  • [05:13] That’s it for today!
  • [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 19, 2019
Here's What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205
06:36

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from a $20 Billion Company. 
  • [00:32] Constellation Software: where they are based, their market cap, and company size. 
  • [00:56] How they are unique and what they do with other software businesses they buy. 
  • [01:52] Their model of simply maintaining the current revenue.
  • [02:07] They type of companies they seem to be interested in buying and their criteria. 
  • [02:43] How they’re making money from companies that are under the radar. 
  • [03:13] You don’t have to do something well known to make money. 
  • [03:36] Looking for markets that have a big total addressable market (TAM).  
  • [03:52] The mistake of going after businesses that are in niches. 
  • [04:23] Why you don’t need a lot of press — just look at Mark Leonard. 
  • [04:37] Why Constellation follows the Berkshire Hathaway model.  
  • [05:20] That’s it for today!
  • [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 18, 2019
Customer Reviews Are Important (Here's How To Get More) | Ep. #1204
05:52

In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Customer Reviews Are Important.
  • [00:31] The prominent role that reviews play in purchasing decisions.
  • [01:13] B2B and consumer-based strategies for getting more customer reviews.
  • [02:02] Using NPS software to encourage customers to write reviews.
  • [02:32] Learning to capitalize on previous customer reviews to get more fresh reviews.
  • [03:46] The positive impact of following up with customers to gain more positive reviews.
  • [05:01] That’s it for today!
  • [05:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 17, 2019
How to Use Intent to Shape Your Content & SEO | Ep. #1203
07:30

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Use Intent to Shape Your Content and SEO. 
  • [00:35] The three main buckets of intent: top, middle and bottom of the funnel. 
  • [00:45] What top of funnel typically involves: information and education. 
  • [01:32] How the middle of the funnel is different and refines searches by comparison. 
  • [02:13] The bottom of the funnel: when someone is ready to buy and the keywords they’ll use.  
  • [02:38] The importance of understanding how customers buy and how your content performs. 
  • [03:07] Map out the percentage of content that will be top, middle and bottom of the funnel.
  • [03:20] Examples of how to drive your customer from the top to the bottom funnel. 
  • [03:53] Using Gliffy and other flow chart software to organize and communicate your ideas.  
  • [04:10] Thinking carefully about the call to actions in converting people into customers. 
  • [05:57] Targeting people based on the funnel category of the article they downloaded. 
  • [06:29] Ensuring that you have the right email service provider. 
  • [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 16, 2019
How to Come Up With Unlimited Content Topics | Ep. #1202
06:58

In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten viable topics on the table in less than five minutes!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Come Up with Unlimited Content Topics. 
  • [00:58] Using the Ubersuggest and Answer the Public tools to find relevant topics.
  • [01:20] Pick topics that resonate with you and not just for the sake of popularity. 
  • [01:46] Doing a site colon command of competitors and what it shows you. 
  • [02:39] Why Ahrefs’ content explorer and BuzzSumo are such helpful tools. 
  • [03:15] How to leverage popular titles from other industries. 
  • [04:15] Getting a group of industry friends together to brainstorm ideas. 
  • [05:05] Looking on social media and on the web at what works for other popular people. 
  • [05:33] How we come up with topics for this podcast. 
  • [06:05] That’s it for today!
  • [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  • Links Mentioned in Today’s Episode:
  • Ubersuggest 
  • Answer the Public 
  • HubSpot
  • Ahrefs 
  • BuzzSumo 

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Nov 15, 2019
How Eric Siu Gets Ahead of His Competitors | Ep. #1201
08:54

In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some new things for yourself!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Siu Gets Ahead of His Competitors.
  • [00:46] Scanning the media landscape for numbers from founders and startups.
  • [01:15] What Eric does with this information and the things he pays attention to.
  • [01:56] Holiday work and putting in the time to get ahead.
  • [03:02] Looking at numbers and comparing these with competitors.
  • [03:20] Blocking off time for peaceful strategizing.
  • [04:19] Competing with bigger and more well-resourced competitors.
  • [06:17] Getting up early in the morning, a focus on sleep and attending events. 
  • [07:59] That’s it for today!
  • [08:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 14, 2019
How Neil Patel Gets Ahead of His Competitors | Ep. #1200
06:35

In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some inspiring ways to get ahead.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Patel Gets Ahead of His Competitors.
  • [00:43] Putting in the extra work and the difference input time can make.
  • [01:40] Vacation time and what happens during those periods.
  • [02:31] The integration of work and life; benefits of bringing these together.
  • [03:35] Unusual call times and putting in the effort in order to win.
  • [04:21] How Neil calendarises his partnerships and reaches out to people.
  • [05:42] That’s it for today!
  • [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 13, 2019
Business Books That Will Help You Grow in 2020 | Ep. #1199
06:36

In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the right content that help you grow in the best way in the new year!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Business Books That Will Help You Grow in 2020.
  • [00:41] Why a book is a such a great value proposition.
  • [01:05] The Mom Test and figuring out what to build for your customers.
  • [01:39] The benefits of reading no books at all in 2020!
  • [02:20] Taking action instead of stockpiling knowledge that leads to nothing.
  • [03:40] Allowing time for perspective every day.
  • [04:15] Trillion Dollar Coach, Play Bigger and Traction.
  • [05:55] That’s it for today!
  • [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 12, 2019
This Can Make or Break Your SEO | Ep. #1198
07:36

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The One Thing That Can Make or Break Your SEO. 
  • [00:32] How customer development is related to SEO. 
  • [01:06] Constantly trying new ways to get traffic in the early days of business. 
  • [02:11] Why traffic and ranking for everything shouldn’t be your goal.
  • [02:50] The importance of figuring out what your customers’ specific pain points are.
  • [03:16] What happens when you focus too heavily on keywords and not the people. 
  • [03:42] Two highly recommended books on learning to understand your customer. 
  • [04:49] Examples of things you can do to promote customer development.  
  • [05:30] Realizing that customer development is an ongoing process. 
  • [06:03] Keeping in mind that search patterns change as people become more educated. 
  • [06:17] The type of companies that venture capitalists are looking for. 
  • [06:47] That’s it for today!
  • [06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 11, 2019
7 Practical Content Marketing Tips | Ep. #1197
07:40

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time.  Tune in to hear what you need to do to boost your content in 2020! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Practical Content Marketing Tips. 
  • [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique. 
  • [01:29] Be sure to sprout your content and make the most of the omnichannel strategy.  
  • [02:12] How to leverage the land and expand strategy to optimize existing content. 
  • [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.  
  • [03:46] Translating and transcribing your content to increase your traffic. 
  • [04:42] Don’t forget about emails – it’s the one channel you can control! 
  • [05:18] Spend a lot of time revising old content rather than creating new material. 
  • [06:44] That’s it for today!
  • [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 10, 2019
How You Can Learn Digital Marketing Faster | Ep. #1196
05:48

In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors are up to, and attending conferences are a few of the ways you can get a handle on marketing. Tune in to hear which app will help you work through articles much faster! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How You Can Learn Digital Marketing Faster. 
  • [00:55] Why you must keep up with all the marketing sites and news in the industry. 
  • [01:29] Using the examples that people post to learn from.
  • [01:45] Saving marketing-related posts and articles in the Pocket app and its cool audio feature. 
  • [02:37] Studying everything that your competitors are busy with.  
  • [03:15] A good example of learning from the competition – listen to their podcasts. 
  • [03:51] Listen to Nathan Latka’s podcast where you get all the numbers! 
  • [04:28] Why attending events are the most effective way to learn. 
  • [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 09, 2019
Alternative Ways to Fund Your Business | Ep. #1195
07:45

In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-based financing, and the more traditional routes involving bank loans. Tune in to hear what you need to do to attract investors! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Alternative Ways to Fund Your Business. 
  • [00:37] Why people should consider funding and the problem with bootstrapping.
  • [01:02] The need for funding even if you are Elon Musk or Jeff Bezos.
  • [01:47] Thoughts on crowdfunding and the various platforms you can use. 
  • [02:22] A list of the main crowdfunding platforms and how much you can raise per year. 
  • [03:03] The importance of having traction before attempting to raise money. 
  • [03:27] How you can raise money through revenue-based financing. 
  • [04:15] The models that companies like Lighter Capital use. 
  • [05:05] Getting a traditional bank or SBA loan in the US and their interest rates. 
  • [05:22] What the credit card company Brex is offering in terms of credit.  
  • [06:01] The importance of having a formula that is already working. 
  • [06:24] That’s it for today!
  • [07:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 08, 2019
The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194
07:05

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Marketing Blunder of 2019. 
  • [00:34] Trusting the developer instead of following the checklist when doing a website rebuild. 
  • [01:21] Don’t assume anything about what a new developer might/might not know.
  • [01:35] Communication is key: establishing the tracking, lead flow, redirections, etc. 
  • [02:36] Why Neil never does website redesigns and how he approaches changes.
  • [03:39] The checklist for making sure that you rebuild correctly. 
  • [04:23] Doing big changes to a website during a slow period, such as over the weekend. 
  • [04:50] Benchmarking with your old data and ensuring that internal links are right.
  • [05:17] An example of how you would keep internal links effective. 
  • [06:10] Make sure you have a backup!
  • [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 07, 2019
How to Survive a Google Core Update | Ep. #1193
08:27

In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple game, tool, or widget is an effective means of getting your traffic numbers climbing again. Tune in to hear what percentage your visitor numbers might be reduced and some of the novel ways to combat the problem!  

TIME-STAMPED SHOW NOTES:

  • [00:28] Today’s topic: How to Survive a Google Core Update. 
  • [00:34] Our recent experience with dropped visitor numbers.
  • [01:05] An observation about the quality and the number of traffic for certain sites. 
  • [01:14] How Core updates affect the traffic to a site and when it recovers.
  • [02:00] Why it is not always possible to avoid hits when Google makes algorithm changes.
  • [02:20] The trend that started in 2018 and not relying on search and social media. 
  • [02:48] Thinking outside the box by generating your own traffic.
  • [03:35] Gaining traffic by building your own unique product, such as a game or a tool!
  • [04:27] Taking matters into your own hands as far as leads are concerned.
  • [05:48] Another great example of a product you can create to get more traffic. 
  • [07:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 06, 2019
7 Free SEO Tools That You Have to Checkout | Ep. #1192
05:02

In episode #1192, we share with you the best free SEO tools that we’ve come across. Whether you need to track snippets, check the vitality of your content, get rid of spam or create the most effective tags, there is the perfect tool for it. Tune in to hear how to master SEO with these free applications! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Free SEO Tools to Check Out! 
  • [00:47] SEO Ninja and their unique way of tracking snippets. 
  • [01:06] All the great things Animalz Revive can tell you about your content. 
  • [01:28] Coming up with new content ideas using AnswerThePublic. 
  • [01:39] The browser extension that gives you a list of keywords from any web page. 
  • [02:08] What you can do with the Reddit keyword research tool called Keyworddit.
  • [02:20] Why the Google Analytics Referrer Spam Killer is the best!
  • [02:45] CanIRank allows you to see if you can show up as number one for a keyword search. 
  • [02:58] The tools that can tell you if your own or another person’s URL is penalized. 
  • [03:36] BROWSEO: See what your website appears like to a search engine. 
  • [03:48] Create the right tags with Aleyda Solis’s tag generator tool. 
  • [04:21] That’s it for today!
  • [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 05, 2019
How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191
11:40

In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time.
  • [00:41] Posting content, videos and organic growth by leveraging brand equity.
  • [01:42] Applying this lesson to other platforms aside from Instagram.
  • [02:03] Looking at the example of Gary Vaynerchuk!
  • [03:35] Using podcasting and collaboration as a means of brand marketing.
  • [05:01] Leverage what you already have and make the most of your associations.
  • [06:24] Go find someone to partner with!
  • [08:50] There is a time for grinding and a time for leveraging.
  • [09:47] Offering value to more established people and companies early on. 
  • [10:45] There you have it!
  • [10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 04, 2019
Is Your Traffic Flat? Do This | Ep. #1190
07:49

In episode #1190, we discuss what you can do if your traffic is flat! Whichever platform you are wishing to promote, our number one piece of advice is to go find someone who is an expert at that field; there are so many resources and people out there to help you out! Tune in to hear our thoughts on boosting your traffic and knowledge about bringing people on board.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What to Do if Your Traffic is Flat.
  • [00:35] Hire experts or coaches if you have hit a wall!
  • [01:20] There is always more to learn and someone who can help you.
  • [02:38] Recurring costs versus one-time expenses and weighing them up.
  • [04:32] The challenges of finding quality, outsourced labor.
  • [05:02] Ideas for screening possible candidates from UpWork.
  • [06:01] Learning from others' experience and building more expertise.
  • [06:56] That is it for today!
  • [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 03, 2019
How to Plan Your 2020 Marketing Goals | Ep. #1189
08:08

In episode #1189, we share how you can plan your 2020 marketing goals! From ways to think about goals, KPI’s, and the ability to pivot at the right time, we cover everything you need to know going into the new year. Tune in to get inspired and equipped to make 2020 your best year yet!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Plan Your 2020 Marketing Goals.
  • [00:35] Thinking of goals as a realistic percentage and the laws of slowing growth rates.
  • [01:18] The Entrepreneur's Operating System and weekly meetings around KPI's.
  • [02:02] Shifting strategies when necessary to maintain goals and growth rates.
  • [02:23] Keeping it simple; taking stock of the past and present and mapping out the future.
  • [04:03] Ways to improve your overall approach and grow your marketing in 2020.
  • [04:55] The power of simplifying and getting away from overwhelm.
  • [05:46] Breaking down your goals by quarter, month, week and day. 
  • [06:35] End of year reviews and how they tie into new year planning.
  • [07:12] That’s it for today!
  • [07:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 02, 2019
How to Plan For Black Friday and Cyber Monday This Year | Ep. #1188
06:33

In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year over the weekend in question, but how can you make the most of it? Tune in to hear our strategies and ideas to get your shop in order to rake in some cash!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Plan for Black Friday and Cyber Monday this Year.
  • [00:58] Getting set with retargeting pixels and consistency across platforms.
  • [01:19] Making sure to leverage caching and CDM to avoid any stoppages.
  • [02:14] Utilizing an omnichannel approach to capture the most sales.
  • [02:48] Offering really good deals on a couple of your products to drive traffic.
  • [03:38] The great boost that gift guides can give your sales.
  • [04:21] The pros and cons of personalization for Black Friday.
  • [05:42] That is it for today!
  • [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 01, 2019
What Eric Learned Talking With Gary Vee’s Social Team | Ep. #1187
06:53

In episode #1187, we talk about the conversation we had with Gary Vaynerchuk's social team! As one of the leading content marketing personalities in the world, Gary Vee and his large content team has wisdom from which we could all benefit! Tune in hear the tips and ideas they gave us for LinkedIn, YouTube, Instagram, and Facebook!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What We Learned from Talking with Gary Vaynerchuk's Social Team.
  • [00:45] Some of the reasons Gary does so well on social media!
  • [01:03] The conversation and audit that Gary's team offered us.
  • [01:45] Why to use carousels and how to make multiple impressions on visitors.
  • [02:00] Tips for LinkedIn and how things have changed recently.
  • [02:34] How long to make your videos on the YouTube.
  • [04:01] Posting natively on Facebook and adapting it to the audience.
  • [04:35] Why Gary Vee handles his own Twitter account. 
  • [04:47] The hours of Gary's content team and why they differ from his agency. 
  • [06:06] That is it for today!
  • [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 31, 2019
Should You Even Use Twitter in 2020 | Ep. #1186
06:20

In episode #1186, we answer the question of whether or not you should be using Twitter in 2020. With a committed but stagnant user base, it can be hard to know if Twitter is even still worth your energy. Tune in to hear our thoughts on using Twitter for marketing and what strategies might still be useful to you and your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Even Use Twitter in 2020?
  • [00:31] Twitter user numbers, growth and our own usage of the platform.
  • [01:10] Is Twitter still worth using from a marketing perspective?
  • [01:41] Examples of successful strategies on Twitter.
  • [02:25] The downsides of traffic rates from Twitter and your tweets.
  • [03:50] How you can use Twitter effectively in 2020.
  • [04:10] Why LinkedIn and YouTube are mostly better options to pursue.
  • [04:56] Some of the benefits you can still accrue from Twitter. 
  • [05:28] That’s it for today!
  • [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 30, 2019
The Biggest Mistake We’re Making In Social Media | Ep. #1185
04:06

In episode #1185, we dive into the aspects of social media that we get wrong. Being lazy or in a hurry often causes us to simply broadcast information rather than being thoughtful about the content we put up on these platforms. Tune in to hear whether you are posting too little or too much! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Biggest Mistake We’re Making in Social Media. 
  • [00:35] Neil’s thoughts on why social media isn’t working so well for Eric.
  • [01:04] Why we reduced the number of YouTube videos and blogs we post per week.
  • [01:28] Two problems with the way Eric uses social media. 
  • [01:46] Writing natively on social media platforms versus broadcasting all the time. 
  • [02:02] What it means to post natively: creating content that the platform seeks.
  • [02:48] Common mistakes: Not posting enough and having old, disengaged followers. 
  • [03:16] That’s it for today!
  • [03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 29, 2019
7 Evergreen Books Guaranteed to Help You Grow | Ep. #1184
08:10

In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is interested in learning more about startups, team management, simplicity, and making it happen in an engineering organization. Tune in to hear which outstanding authors and business moguls have made our ranking! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Evergreen Books Guaranteed to Help You Grow.  
  • [00:32] Suffering through startup world and the woes of being a founder in Ben Horowitz’s book.
  • [01:16] More great advice about startups and how to win in Peter Thiel’s Zero to One. 
  • [02:56] Why The Ideal Team Player should be required reading! 
  • [03:22] Learn the value of being simplistic with Steve Krug’s Don’t Make Me Think.
  • [04:22] The Phoenix Project: a resource for effectively managing an engineering organization. 
  • [05:05] How multibillionaire Ray Dalio’s book Principles will help you grow in business. 
  • [06:35] Multipliers as a must-read for anyone who is about to start working with other people. 
  • [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 28, 2019
When to Hire for Experience | Ep. #1183
06:11

In episode #1183, we share everything you need to consider when it comes to hiring someone who is still learning versus someone who is experienced. There are advantages and disadvantages to both, so it’s all about looking at the specific role you want them to fulfill. Some positions lend themselves more to one or the other. Tune in to hear more about which candidates to hire for executive, marketing, and SEO functions! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When to Hire for Experience. 
  • [00:29] Hiring someone who is learning versus someone with experience.
  • [00:54] Experience is invaluable when your business is in the rapid growth stage. 
  • [01:19] Why, when it comes to executives, you should always prioritize experience.
  • [02:07] Past mistakes: waiting for people who you think have potential to learn on the job.
  • [02:52] Considering RIO and the employees you want to hire when you are new. 
  • [03:21] The pros and cons of getting younger people on board.
  • [04:05] Considerations for hiring someone for marketing and SEO. 
  • [05:22] That’s it for today!
  • [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 27, 2019
Why Marketers Shouldn’t Buy The Latest Gadgets | Ep. #1182
04:27

In episode #1182, we talk about why marketers should not buy the latest gadgets! Just because there are a million amazing looking tools and pieces of technology out there, does not mean you should go and get all of them! Tune in to hear about how keeping it simple and functional can really work in your favor.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Marketers Should Not Buy the Latest Gadgets.
  • [00:45] It is not realistic for everyone in the world to upgrade all their tech.
  • [02:01] When should you think about getting the latest tools?
  • [02:45] Avoiding ADD around the newest shiny objects.
  • [03:15] Spending money when it really benefits your marketing and business.
  • [03:40] That is it for today!
  • [03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 26, 2019
7 Productivity Hacks We Use to Get More Out of the Day | Ep. #1181
07:26

In episode #1181, we share seven productivity hacks to help you make the most of your day! From sleep tools, to better to-do lists and useful literature to peruse, we cover a ton of stuff that will definitely help you! Tune in to learn how to optimize your workflow and minimize time wastage!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Productivity Hacks to Get More Out of the Day.
  • [00:33] The foundational importance of sleep; tools to help you get it right.
  • [01:58] Planning the day ahead, the night before.
  • [02:45] Getting the most important task done during the morning!
  • [03:18] Clearing out that email inbox every day!
  • [03:41] Using the Getting Things Done framework.
  • [04:15] Avoiding time wasting rereading and responding to emails.
  • [04:54] The utility of Sanebox and scheduling reminders as emails. 
  • [05:23] Bonus tip! How the iPad Pro has improved productivity for both of us!
  • [06:36] That is it for today!
  • [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 25, 2019
The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180
04:03

In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking.
  • [00:37] Apart from goal-tracking, the cohort analysis is so important!
  • [00:51] What you can see in these reports by just changing the duration of the period.
  • [02:02] The different ways that cohort analysis can be used.
  • [02:15] Learning how to read a cohort chart; the two main ways to read them.
  • [03:04] The flow of a cohort chart and the basic directions you want the numbers to go!
  • [03:12] That’s it for today!
  • [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 24, 2019
How Long it REALLY Takes For a Business to be Successful | Ep. #1179
05:18

In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Long it Really Takes for a Business to be Successful.
  • [00:48] Ways to measure success; starting with revenue and profitability.
  • [01:20] Managing the difficulties and pain of the first two years.
  • [03:04] All the things that can go wrong in the early stages.
  • [03:59] The rule of three; waiting out the teething years. 
  • [04:19] That’s it for today!
  • [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 23, 2019
Are You Leveraging This New Form of Marketing? | Ep. #1178
05:32

In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune in to hear how you can apply it to your strategy!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Are You Leveraging This New Form of Marketing?
  • [00:40] The use of emojis in text message advertising.
  • [01:37] The surprising amount of sales from mobile text messaging.
  • [02:20] Privacy rules and the US' own version of GDPR.
  • [03:04] E-commerce marketing through text messaging and its efficacy.
  • [03:23] Some useful tools that we use for this task.
  • [04:08] Using text-based marketing for reminders for scheduled calls.
  • [04:35] That is it for today!
  • [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 22, 2019
7 Evergreen Marketing Tools to Keep In Your Toolkit | Ep. #1177
05:14

In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, and more. Tune in to hear about the best things to be adding to your marketing stack! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Evergreen Marketing Tools to Keep in Your Toolkit.
  • [00:33] The simplicity and effectiveness of Supermetrics.
  • [01:03] Why you should check out Ahrefs Content Explorer.
  • [01:25] Making use of Google's Search Console and Google Analytics.
  • [01:58] The amazing time saving tool called IFTTT.
  • [02:35] Go get Ubersuggest! It's free and pretty much unbeatable.
  • [03:01] Getting a great mobile chat application that works for you.
  • [04:05] Using SimilarWeb to get an idea of your competitors. 
  • [04:25] That’s it for today!
  • [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  • Links Mentioned in Today’s Episode:
  • Supermetrics
  • Ahrefs
  • Google Search Console
  • Google Analytics
  • WordPress 
  • Zapier
  • IFTTT
  • Ubersuggest
  • SEMrush
  • MobileMonkey
  • Manychat
  • SimilarWeb

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Oct 21, 2019
Creative Ways to Boost Your Site Speed | Ep. #1176
06:11

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Creative Ways to Boost your Site Speed.
  • [00:29] How site speed can improve your search engine ranking.
  • [01:03] The tools to measure and help you increase your site speed.
  • [01:38] Creative and uncommon ways to increase speed!
  • [02:28] Using WP Beginner to challenge yourself to even faster speeds.
  • [03:30] All the different ways and small things you can do to speed up.
  • [04:05] Finding a developer on UpWork to do all of this for you.
  • [04:58] Reasons why people go after these improvements in the first place.
  • [05:22] That is it for today!
  • [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 20, 2019
Why MoviePass Failed As A Business | Ep. #1175
05:26

In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why MoviePass Failed as a Business.
  • [00:30] What was MoviePass? Do you remember it?
  • [01:08] What we can learn from their business model.
  • [02:41] Going for sustainability over initially undercutting competition.
  • [03:01] The example of WeWork and high costs against income .
  • [04:01] Reliable operators as the foundation of successful business.
  • [04:40] That’s it for today!
  • [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 19, 2019
How Eric & Neil Handle Their Marketing To Do List | Ep. #1174
06:22

In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get things moving in the right direction. Tune in to hear how you can get the most of your goals and build as fast as possible.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How We Handle Our Marketing To-do List.
  • [00:34] Approaching the lowest hanging fruit first, to move the needle.
  • [01:12] Good resources for planning out your list of priorities.
  • [02:20] Avoiding a laundry list of things to do.
  • [03:05] Breaking things down to small accomplishable chunks.
  • [04:12] Things to start doing, stop doing and keep doing.
  • [05:01] Scaling out what is already working instead of new ideas.
  • [05:26] That’s it for today!
  • [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 18, 2019
Email Newsletters and Podcasting is Trending Towards This | Ep. #1173
05:31

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune in to hear how this can be used to boost your income and whether it will replace other methods of income generation!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Current Email Newsletter and Podcasting Trend.
  • [00:33] Paid newsletter subscriptions and giving more power to the content creators.
  • [01:32] The amount of money you can make from these small subscriptions.
  • [02:12] Comparing this model with advertising or Patreon.
  • [03:22] Significant revenue requires a large amount of subscribers.
  • [04:01] As influencer marketing grows steadily this trend will follow.
  • [04:46] That’s it!
  • [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 17, 2019
How to Do a Blazing Fast SEO Audit of a Website | Ep. #1172
04:36

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website.
  • [00:35] The two tools that can help you with the auditing process.
  • [01:12] Using Google Data Studio for daily reports on traffic, ads and more.
  • [02:21] Making changes when things start to take a turn downwards.
  • [03:40] Checking the calendar; sometimes a problem is just a holiday!
  • [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 16, 2019
How to Deal with All the New Marketing Updates | Ep. #1171
05:59

In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in hear how you can avoid the pitfalls and make the most of the way things transform!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Deal with All the New Marketing Updates.
  • [00:30] Google's core update announcement and rollout.
  • [01:25] Relying on organic traffic and what updates can do to this.
  • [02:10] Lack of focus and going after all the different tools.
  • [03:01] Utilizing an omni-channel approach to safeguard against damaging updates.
  • [04:14] Managing changes in the algorithms through monitoring other successes.
  • [04:35] Prioritizing and delegating the work of staying abreast of changes.
  • [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 15, 2019
How to Get People to Respond to Your Emails | Ep. #1170
05:11

In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get People to Respond to Your Emails.
  • [00:35] The main reasons it is important to get responses.
  • [01:12] Using questions in emails as a way to boost engagement and delivery.
  • [02:03] Personalized elements to add the human touch to communication.
  • [03:08] Keeping things brief and to the point.
  • [04:24] That’s it for today!
  • [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 14, 2019
How Peloton Beat Soul Cycle | Ep. #1169
06:10

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Peloton Beat SoulCycle. 
  • [00:32] What Peloton and SoulCycle are respectively and their different business models. 
  • [01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation. 
  • [01:31] Why we say Peloton is winning: home convenience, cheaper and product experience.  
  • [02:06] Competing with friends from all over as one of the best things about Peloton. 
  • [02:43] How Peloton’s gamified approach gets your competitive juices going. 
  • [03:17] The usefulness of the dashboard on which you can measure your performance. 
  • [04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky. 
  • [05:24] That’s it for today!
  • [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 13, 2019
How to Collaborate with Influencers That Are 'Bigger' Than You | Ep. #1168

In episode #1168, we share our experience of pursuing and working with people who are “bigger” than you in the industry. Making yourself valuable to that person and looking for ways to solve their problems are often effective means of getting them to agree to a collaboration. Tune in to hear practical examples of how you can approach these influencers and why you have to remain humble and persistent! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Collaborate with Big Influencers. 
  • [00:30] A story about when Eric first reached out to Neil. 
  • [01:14] Adding value to and finding solutions for people who are “bigger” than you. 
  • [02:11] The key to partnering with any influencer: taking something off their plate.
  • [02:28] Examples of all the advantages of partnering with people who add value.  
  • [03:19] Doing the work is how you get those big names to say yes.
  • [03:34] Accepting that it doesn’t always work out, even after all your work. 
  • [04:02] Considering all your inventory when thinking about collaborations. 
  • [04:52] Keeping in mind the value of what you’re learning from that mentor and being persistent. 
  • [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 12, 2019
How to Get Your First Speaking Gig | Ep. #1167
06:11

In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you should go to apply and what you should do to ensure successful delivery. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get Your First Speaking Gig. 
  • [00:30] Neil and Eric’s earliest speaking events and how they got started.  
  • [01:25] Why you should care about getting a speaking gig. 
  • [01:52] Considering how you can add value rather than the number of customers you can get. 
  • [02:05] How you get asked to speak, doing it for free and when you start getting paid. 
  • [02:45] Realizing that it takes time, gaining experience and increasing your price as you go. 
  • [03:08] Examples of places where you can apply online and volunteer to speak.
  • [03:40] Preparing good content, inquiring about the audience and asking what they want. 
  • [03:57] Nathan Latka’s refreshing approach to his interview with Ashton Kutcher. 
  • [04:47] The importance of speaking consistently and always asking for feedback. 
  • [05:19] That’s it for today! 
  • [05:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 11, 2019
Where Podcasting is Going in 2020 | Ep. #1166
07:59

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Where Podcasting Is Going In 2020!
  • [00:30] NPR having different sources of revenue and how podcasting eclipsed broadcasting. 
  • [01:07] The growing podcasting industry and the many new services and offerings.
  • [01:38] How other platforms are supporting podcasting and helping it to grow.
  • [02:24] Subscriptions and what tools such as Supercast allow you to offer your audience.   
  • [04:01] Why podcasting audiences convert so well despite certain obstacles. 
  • [05:01] Where most podcasts get their traffic from and how it will change in 2020.
  • [05:43] Some staggering statistics about the evolution and development of podcasting. 
  • [06:32] Great reasons to start a podcast as soon as possible! 
  • [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 10, 2019
7 Ways to Build Deeper Relationships with Your Customers | Ep. #1165
08:32

In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways in which you can make a lasting impression. Tune in to hear more about spotting opportunities and establishing yourself as a problem solver! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Ways to Build Deeper Relationships with Your Customers. 
  • [00:41] The value of connecting in person and why dinners are a great connection point.
  • [01:35] Asking for honest feedback and trying to make their lives easier.
  • [02:30] Giving quality gifts based on the interests of your customer.
  • [04:20] The importance of starting off on the right foot and onboarding thoughtfully. 
  • [05:18] Checking in with people and seeing opportunities to make introductions.
  • [05:55] A specific example of going above and beyond. 
  • [07:18] Maintaining an attitude of generosity, such as providing free trials or services.  
  • [07:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 09, 2019
Google's New Link Building Rules | Ep. #1164
05:50

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Google’s New Link Building Rules. 
  • [00:30] Google announced the new guidelines around link building.
  • [01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility.  
  • [01:42] What Google is trying to achieve with these new regulations. 
  • [02:02] Should we be concerned about these rules? And why it would be beneficial to comply. 
  • [03:15] The practical applications to consider.
  • [04:06] How Google is providing a middle ground between link equity and no link equity. 
  • [04:39] When it is being rolled out and when companies will implement it. 
  • [04:52] That’s it for today!
  • [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 08, 2019
7 Laws of Highly Successful Marketing Campaigns | Ep. #1163
10:53

In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Laws of Highly Successful Marketing Campaigns.
  • [00:58] The importance of change and evolution in successful marketing campaigns.
  • [02:49] Testing all the elements of your campaign across platforms.
  • [03:29] The omni-channel approach and leveraging everything you can.
  • [04:52] Channel partnerships and testing different collaborations.
  • [06:17] The success of relevant influencers is very dependable!
  • [07:45] Data-driven marketing and the formulas for success.
  • [08:35] The amounts to spend on advertising; optimizing on front and backend. 
  • [10:04] That's pretty much it for this episode!
  • [10:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 07, 2019
The High Converting Landing Page Formula | Ep. #1162
06:42

In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The High-Converting Landing Page Formula.
  • [00:33] The importance of headlines; getting and maintaining attention .
  • [02:02] Considering your audience and the types of content they might connect with.
  • [03:06] Use that data and run some A-B tests to optimize!
  • [03:40] Creating appropriate pages for each scenario.
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 06, 2019
7 LinkedIn Marketing Tips to Help You For 2020 | Ep. #1161
08:38

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020.
  • [00:31] LinkedIn Live just launched!
  • [02:35] Publish content on LinkedIn; videos, articles and other kinds of text-based content.
  • [02:39] Tag usage when posting content.
  • [03:03] Building channel partners and finding similar businesses and people.
  • [04:12] Involving friends, associates and influencers in order to drum up engagement.
  • [05:12] Reaching out to contacts to share you content on their profile.
  • [06:58] Using LinkedIn Recruiter for starting conversations. 
  • [07:32] That is it for today!
  • [07:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 05, 2019
How to Build a Company Your Customers Want to Be a Part of | Ep. #1160
08:18

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
  • [00:50] Experience, business and company culture; does it translate to revenue?
  • [02:14] Employer branding, inward and outward facing experiences and recruiting.
  • [04:10] Creating experiences, events and free swag for customers.
  • [05:55] Separating yourself from the competition with unique offers and gifts.
  • [06:41] Expensive does not equal effective; keep things thoughtful and fun.
  • [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 04, 2019
Should You Niche Down Your Agency? | Ep. #1159
05:58

In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Niche Down Your Agency?
  • [00:38] The amount that niching down can help your product or service.
  • [01:30] Niching down versus serving companies across the board.
  • [02:25] The one reason you should niche down now, if you are just starting out!
  • [03:08] Gaining a better understanding through specific case studies.
  • [04:01] How narrow to go when you niche down.
  • [04:42] Picking something, getting it right and then expanding.
  • [05:13] That’s it for today!
  • [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 03, 2019
What is Experiential Marketing? | Ep. #1158
06:08

In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What is Experiential Marketing?
  • [00:41] Some definitions and examples of experiential marketing.
  • [02:55] Customer support and service as a valid type of experiential marketing.
  • [04:23] Going above and beyond the status quo; give your audience more!
  • [05:10] Committing to the delivery of great content is what will make an audience love you.
  • [05:28] That’s it for today!
  • [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 02, 2019
7 Customer Acquisition Ideas for the Rest of 2019 | Ep. #1157
06:34

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019.
  • [00:33] Channel partnerships and cross-platform collaborations.
  • [01:17] Utilizing affordable tools to manage your site and its data.
  • [02:25] The process of content expansion to ease the need to create something new.
  • [03:12] Voice search and the usefulness of Jetson AI.
  • [03:48] AI for advertising and using Pattern 89 for this purpose.
  • [04:21] Automating your SEO process with the tools that are currently available.
  • [05:00] Chat programs, funnels and product tours with Intercom.
  • [05:42] Make sure you check that out!
  • [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Oct 01, 2019
The High-Converting Landing Page Formula | Ep. #1156
07:54

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The High-Converting Landing Page Formula.
  • [00:32] Answering objections with your landing page.
  • [01:43] Creating the page once you have an idea of the landscape of objections.
  • [02:01] The importance of headlines and making the most of your airtime.
  • [02:40] Multiple visual aspects that explain your message.
  • [03:22] Chat programs that answer users' questions.
  • [04:05] Long and thorough versus short and to-the-point pages.
  • [04:45] The inclusion of the relevant pixels on each page. 
  • [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons! 
  • [06:01] Frequently asked questions and congruent messaging across different pages.
  • [06:20] Utilizing video and transcriptions for your landing page.
  • [06:45] Keeping your site speed up; don't bog it down unnecessarily.
  • [07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 30, 2019
SEO Advice For a Brand New YouTube Channel | Ep. #1155
07:04

In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to get your channel rolling with a purpose!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: SEO Advice for a Brand-New YouTube Channel.
  • [00:31] Using TubeBuddy for research and growth.
  • [00:52] Leveraging your email list to grow your YouTube channel.
  • [01:30] The value of push-notifications in getting your video viewed early.
  • [02:05] Don't forget social media and all your other communication channels
  • [03:07] The all-important first 24 hours and the effect on your ranking. 
  • [04:50] All the platforms to utilize when doing that initial push for views.
  • [05:22] Engaging the right people with your content to bolster your ranking. 
  • [05:55] Transcriptions and uploading extra content to each video. 
  • [06:21] Make sure you check that out!
  • [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 29, 2019
How to Skyrocket Your Traffic in Two Days | Ep. #1154
05:14

In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen in to get all the important details.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Skyrocket Your Traffic in Two Days.
  • [00:45] The upcoming in-person event we are hosting in Malibu!
  • [01:45] How your pricing model can dramatically increase your revenue!
  • [02:05] Growth hacks for 2020; user experience, click-through rates and data utilization.
  • [02:50] Our event is not going to be a glorified, oversized conference!
  • [03:27] The problem with many conferences and the value we are offering.
  • [04:40] Make sure you check that out!
  • [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 28, 2019
How Do You Decide When to Monetize Your Podcast With Ads | Ep. #1153
06:01

In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in this decision.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When to Monetize Your Podcast with Ads.
  • [00:32] The ongoing discussion we have around monetizing this podcast.
  • [01:48] Considerations of who to work with and what you are willing to give up.
  • [02:39] The money that it takes grow a podcast, faster.
  • [03:15] The number of listeners we recommend you acquire before you monetize.
  • [04:25] Reinvesting ad money back into your podcast rather pocketing it.
  • [05:10] That is it for today!
  • [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 27, 2019
The Best Marketing Courses For Digital Marketers | Ep. #1152
07:32

In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Best Marketing Courses For Digital Marketers.
  • [00:35] Some of the courses that are available for free on YouTube.
  • [01:35] Affordable courses and other places you can learn online.
  • [02:12] Specializing in one channel rather than chasing general expertise.
  • [03:08] Following through on your courses and staying updated as marketing evolves.
  • [04:02] Considering paid options versus free content; the benefits of each.
  • [05:57] The commitment that an audience makes when they pay for a course. 
  • [06:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 26, 2019
How to Get the Most Out of Google Analytics | Ep. #1151
06:39

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get the Most Out of Google Analytics.
  • [00:30] Tapping into Avinash Kaushik's wealth of knowledge!
  • [01:17] Using cohort reports for the time increments that suit you.
  • [02:28] Adding annotations to track big events and changes in traffic.
  • [02:47] Advanced segmentation; getting particular about your site's visitors.
  • [03:05] Linking to Google Ads and Search Console!
  • [03:17] Google's cross device feature and adjusting messages accordingly.
  • [04:20] The usefulness of multi-touch attribution for a clearer picture.
  • [04:51] E-commerce and goal tracking, and using Google Tag Manager.
  • [05:10] The high quality benchmarking capabilities of Google Analytics.
  • [05:46] That is it for today!
  • [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 25, 2019
Our Favorite Marketing Blogs for 2020 & Beyond | Ep. #1150
07:44

In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the tools you need to be the best marketer possible going into the new year.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Our Favorite Marketing Blogs for 2020 and Beyond!
  • [00:40] Andrew Chen's blog and his monthly long-form essays.
  • [01:13] Using Adage to stay abreast of trends in marketing and new opportunities.
  • [02:18] ProfitWell's blog and new video series!
  • [02:45] Conversion XL, VWO and the rising cost of marketing.
  • [03:47] Monitoring Hot Pod News as the podcasting market continues to grow.
  • [04:20] Product Hunt as a tool for seeing all the new products and tools being released.
  • [04:51] Human psychology and the evergreen nature of great copy. 
  • [05:15] Creating great landing pages with Land-Book.
  • [05:15] The value of user on-boarding and retention!
  • [05:42] Using Search Engine Roundtable to keep up to date on algorithm changes.
  • [07:05] That’s it!
  • [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 24, 2019
How to Leverage Content Marketing When You Are Selling Multiple Products | Ep. #1149
05:07

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products.
  • [00:35] Growing an audience through content marketing.
  • [01:10] Free versus premium offers and targeting different areas.
  • [02:03] Using categories and lists to drive sales and traffic.
  • [02:54] Building from a foundation of content marketing and moving into different areas.
  • [03:39] Keyword research and finding comparable and successful products and services.
  • [04:12] That’s it for today!
  • [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 23, 2019
How Often to Update Old Content | Ep. #1148
06:19

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Often to Update Old Content.
  • [00:34] The SEO benefits of updating your content.
  • [00:57] New content creation versus updating already established articles and information.
  • [02:06] Using tools to track the decay of your content over time.
  • [03:10] Minimizing issues and loss of traffic to improve user experience.
  • [03:39] Going in-depth on articles and doubling down on quality and currency.
  • [04:29] The mistake of constantly creating new content over updating useful articles.
  • [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 22, 2019
How to Keep Your Content Fresh and Interesting | Ep. #1147
06:24

In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Keep Your Content Fresh and Interesting.
  • [00:33] What does it mean to have fresh and interesting content today?
  • [01:37] Some tips for starting out as a content creator and the learning process.
  • [02:48] Using design and graphics to spark interest and maintain attention.
  • [03:50] An example of a visually appealing brand that stands out!
  • [04:27] Rounding up today's strategies and tips for staying fresh.
  • [05:43] That’s it for today's episode!
  • [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 21, 2019
Avoid These Fatal Mistakes If You're in SaaS | Ep. #1146
07:08

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS.
  • [00:52] Picking a total addressable market that is too small!
  • [02:10] Market size versus pricing options to make enough money.
  • [03:10] Waiting to launch to begin marketing your business.
  • [03:40] Market research and avoiding building a product in a vacuum.
  • [04:22] Recruiting early on; the timing of your hiring process is vital!
  • [04:57] Start selling as soon as possible, even before it you are fully built.
  • [06:13] Maybe we will do a part 2 on this!
  • [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 20, 2019
7 Creative Ways to Get More Links | Ep. #1145
07:52

In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Creative Ways to Get More Links.
  • [00:37] Go find stat-based blog posts in your space and create infographics.
  • [01:54] Product-led growth; the gift that keeps on giving!
  • [02:30] Using ScrapeBox to find available spaces on the web to get more links.
  • [03:45] Find broken links and offer to supply the site with updated content.
  • [04:25] Look for neglected blogs and suggest keeping it alive by publishing.
  • [05:29] Using badges to link back to your company.
  • [06:27] Buy up websites that have not been updated and merge content. 
  • [07:03] That’s it for today!
  • [07:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 19, 2019
Organic Click-Through Rate Lessons on 5 Million Google Search Results | Ep. #1144
07:13

In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results.
  • [01:10] A summary of the key findings of this study.
  • [01:29] Why it's a 'winner take all' situation with search results .
  • [02:57] The success rates of titles containing questions.
  • [03:35] Keyword usage in titles and the resulting bump in click through rates.
  • [04:48] The subtractive effect of including power words in your titles.
  • [05:50] Evoking curiosity can make a big difference to your CTR.
  • [06:10] There you have it!
  • [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 18, 2019
How to Pick The Ideal Price | Ep. #1143
06:50

In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Pick the Ideal Price.
  • [00:55] A customized pricing model for high-end products and services.
  • [01:15] Using a pricing calculator to pitch your business at the right level.
  • [02:32] Starting from the foundation of value and how to have these conversations.
  • [03:24] Adjusting your price as your services or products grow and evolve.
  • [03:46] Existing services and products can diminish in value over time.
  • [04:15] Avoiding under-pricing your business and the appearance of trust.
  • [06:03] There you have it!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 17, 2019
7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142
08:54

In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
  • [00:44] Staying open-minded and learning continually!
  • [01:37] The running of constant tests; the best way to improve and succeed.
  • [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
  • [03:52] Data is way more important than any gut feeling you have!
  • [04:33] Patience is virtue; allow time to get to your goal.
  • [05:41] Keeping up to date with technology and where it is headed.
  • [06:47] Do not underestimate the power of relationships! 
  • [08:01] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 16, 2019
Are Joint Webinars Worth It? | Ep. #1141
07:06

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Are Joint Webinars Worth It?
  • [00:35] The basic premise for a joint webinar.
  • [00:58] The answer to the question depends on audience overlap.
  • [01:29] Avoiding uneven exchanges and dangerous privacy concerns.
  • [03:45] Hosting a summit; pre-recorded online conferences.
  • [04:50] Why featuring on someone else's summit can be fruitless.
  • [06:21] That’s it for today!
  • [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 15, 2019
How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140
04:25

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster.
  • [00:40] More about these new features on Spotify.
  • [01:10] The difference between 'streams', 'starts', and listener and follower counts.
  • [02:12] Should be extend the format length of podcast?
  • [02:22] Podcast data and stats can be really misleading!
  • [02:55] The demographic stats for our show compared with our YouTube channels.
  • [03:21] Who else our listeners are tuning into!
  • [03:39] That’s it for today!
  • [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 14, 2019
Advanced SEO Todo List For Sites | Ep. #1139
09:55

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Advanced SEO To-do List for 2020.
  • [00:34] What does advanced SEO mean?
  • [01:15] Using the FAQ schema smartly to occupy more real estate.
  • [02:06] Speed is an important factor, load your HTML from CDN's!
  • [03:22] Infographics, data-driven posts and product led growth.
  • [04:02] Focus on your brand; Google looks at how many people are searching.
  • [05:40] Power pages and making your landing pages as comprehensive as possible.
  • [06:32] Assess similar, existent content and update and add to that.
  • [07:22] Optimizing titles and descriptions to increase click-through rates.
  • [07:52] Translation and transcription, expanding beyond English. 
  • [09:09] That’s it for today!
  • [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 13, 2019
How to Convert Live Viewers Into Customers | Ep. #1138
04:01

In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Convert Live Viewers into Customers.
  • [00:30] The big thing about conversion from live-streaming across platforms.
  • [01:40] Bad timing for advertising your offer!
  • [01:55] Sending a live video to your audience after its streaming time.
  • [02:15] Giving your audience what they want: the next thing!
  • [02:40] Keeping everyone engaged and mixing things up.
  • [02:55] It is important to relate a video to your product or service.
  • [03:16] That’s it for today!
  • [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 12, 2019
The Essential SEO Todo List For Brand New Sites | Ep. #1137
05:32

In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites.
  • [00:38] First up, clean URL structures from the beginning.
  • [01:20] Using the most highly reviewed CMS plugins.
  • [01:56] Regular content creation in order to rank higher.
  • [02:13] Building relationships with people, guest blogging and offering other value adds.
  • [03:12] Going beyond text-based content and Google.
  • [04:00] Local SEO and occupying more real estate on the search page.
  • [04:24] Getting the basics right; analytics and helpful information provided by Google. 
  • [04:46] That’s it for today!
  • [04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 11, 2019
7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136
04:55

In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time. 
  • [00:36] Engage with your community by making time to answer questions. 
  • [01:23] Livestream with the help of all the social channels out there.
  • [01:42] Promote ahead of time to get people prepared.
  • [02:09] Try to be consistent with the frequency of your sessions.
  • [02:34] Don’t forget to add hashtags and to tag the right people.
  • [03:06] Ask for comments to boost virality.
  • [03:36] Don’t forget to include a clear call to action. 
  • [04:15] That’s it for today!
  • [03:24] To stay updated and learn additional ways to get more traffic to your site, go to the Marketing School site for more information. 

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Sep 10, 2019
Neil and Eric’s Secret Marketing Tools | Ep. #1135
04:04

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools. 
  • [00:39] How having a ton of clickstream and click-through data is helpful for marketers. 
  • [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally. 
  • [01:33] Using .io as a data platform and employing it to identify B2B IP addresses.
  • [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores.
  • [02:14] What the Outreach tool offers and checking the performance of sequences. 
  • [02:29] Outreach’s feature that allows for a more personalized approach to clients.
  • [03:04] Keeping in mind that these tools require work and/or resources. 
  • [03:16] That’s it for today!
  • [03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

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Sep 09, 2019
What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134
04:51

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.   

TIME-STAMPED SHOW NOTES:

  • [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. 
  • [00:36] The characteristics of a long and short podcast. 
  • [00:58] The primary factors to consider when choosing between the two.
  • [01:45] Why longer episodes are best for ads and an example of someone who does it right. 
  • [02:11] Being ready to do much more prep work with 45-minute podcasts.
  • [02:53] How we get topic ideas for this podcast.
  • [03:13] Considering your audience and presenting them with a choice between the two.
  • [03:43] Why you should not change the format of your existing podcast. 
  • [04:05] That’s it for today!
  • [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

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Sep 08, 2019
Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133
03:55

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks.
  • [00:30] Some context about what Tumblr was initially sold for and its acquisition history.
  • [00:55] A possible reason why the company might have been sold at such a low price.
  • [01:17] Why Automattic is the best fit for Tumblr from a business perspective.
  • [01:37] The amazing new opportunities for Automattic to control the web.
  • [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr.
  • [02:15] The many benefits of WordPress for marketers and entrepreneurs. 
  • [02:56] Why you should start engaging on Tumblr right now. 
  • [03:12] That’s it for today!
  • [03:17] For a new way to grow your business, go to the Marketing School site for more information. 

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Sep 07, 2019
How to Set Up Effective Channel Partnerships | Ep. #1132
06:22

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Set Up Effective Channel Partnerships.
  • [00:40] What is the definition of a 'channel partnership'.
  • [01:12] Different ways to make use of this idea.
  • [01:49] Reaching out, offering value and starting a relationship on the right foot.
  • [02:50] The best kind of partnerships are based on mutual value adds.
  • [03:25] Most of the best channel partnerships are cheap and effective!
  • [04:19] Partnership generation; conferences and reaching out through email.
  • [04:37] Patience through the slow building nature of relationships. 
  • [05:01] Partnerships do not rely on algorithms and are a great source of diversification.
  • [05:37] That’s it for today!
  • [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 06, 2019
How to Get More Search From Google’s New Algorithm | Ep. #1131
03:15

In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm
  • [00:32] Google now transcribes podcast audio.
  • [00:40] They will then rank you organically.
  • [00:56] All you have to do is submit your podcast to Google Play.
  • [01:15] You don’t have to create text-based content to do well.
  • [01:40] Google is trying to make it easier for different types of content to rank.
  • [02:04] Spotify is also transcribing content, as well.
  • [02:17] Google zero-click searches are growing.
  • [02:31] That’s it for today!
  • [02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Sep 05, 2019
The Most Successful Marketers Are... | Ep. #1130
05:29

In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic:  What Makes a Successful Marketer
  • [00:30] Eric thinks the most successful marketers are entrepreneurial. 
  • [00:39] They get things done and figure out things on their own.
  • [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented.
  • [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources.
  • [01:54] Neil looks for go-getter’s with good ideas.
  • [02:17] Eric also wants someone who can figure things out on their own.
  • [02:55] The more successful people take on more and create less work for others.
  • [03:41] It’s important to have someone who creates great processes.
  • [04:10] David Kim from HubSpot started out as an intern and was a quick learner.
  • [04:46] That’s it for today!
  • [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Sep 04, 2019
Advanced SEO Hack That Gets Results in Less Than 30 Minutes | Ep. #1129
03:59

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes.
  • [00:31] The hack is the Frequently Asked Questions page schema.
  • [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics. 
  • [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs.
  • [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick.
  • [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page.
  • [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.
  • [02:00] Think long-term and think about what’s best for the user.
  • [02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote.
  • [02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%.
  • [02:43] He has a video on how to do this along with the code he used.
  • [02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes.
  • [3:03] That’s it for today!
  • [3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Sep 03, 2019
Is TikTok The Next Big Thing? | Ep. #1128
04:37

In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic is whether TikTok is the next big thing.
  • [00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats.
  • [00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars.
  • [01:00] The app does short videos, and people are creating funny content including music videos.
  • [01:20] Their typical user drops off after 30 days, which is a problem.
  • [01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it.
  • [01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads.
  • [01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business.
  • [02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity.
  • [02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform.
  • [02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet.
  • [02:56] Their user count is growing but they don’t have the reach that Facebook has.
  • [03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop.
  • [03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day.
  • [03:38] A great social media network to leverage right now is WhatsApp.
  • [03:49] That’s it for today!
  • [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 02, 2019
7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127
06:30

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019
  • [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests.
  • [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources.
  • [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising.
  • [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89.
  • [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa.
  • [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them.
  • [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it.
  • [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money.
  • [04:25] Their price optimization typically leads to a 15% increase in new revenue.
  • [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more.
  • [05:37] That’s it for today!
  • [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Sep 01, 2019
How to Simulcast to Instagram | Ep. #1126
04:08

In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to simulcast to Instagram and why it’s important.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Going Live on Multiple Social Platforms.
  • [00:30] What is simulcasting and why is it important?
  • [01:01] Our favorite simulcasting tool: Restream.
  • [01:16] The platforms we are missing at the moment.
  • [01:42] How to re-stream to Instagram with Yellow Duck.
  • [02:06] What to keep in mind when putting out content on Instagram.
  • [02:35] Your audience and social platform will affect the type of content you put out.
  • [02:51] The similarities between all “Live” platforms, even Mixer
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Aug 31, 2019
Is Growth Hacking Still Relevant? | Ep. #1125
04:22

In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is Growth Hacking Still Relevant?
  • [00:40] Around 2012, one of Neil’s partners coined the term, “growth hacking”.
  • [01:49] Growth hacking isn’t dead, but Neil doesn’t care for the term.
  • [02:20] We’ve both been called growth hackers, but we prefer to be called marketers.
  • [02:55] Evolve your skills as a marketer. Think about long-term growth.
  • [03:11] Growth hackers think about the variables and long-term growth.
  • [03:36] That’s it for today!
  • [03:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 30, 2019
When's the Right Time to Jump into a New Social Network? | Ep. #1124
04:33

In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Right Time to Jump into a New Social Network
  • [00:34] TikTok is a new social network that has taken off.
  • [00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself.
  • [01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize.
  • [02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them.
  • [02:50] Social networks are based off of user growth, not actual value.
  • [03:15] If the network is growing and they are being talked about, look into it.
  • [03:45] TikTok’s current revenue is well into the millions.
  • [03:47] That’s it for today!
  • [03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 29, 2019
Should You Integrate Virtual Reality Into Your Marketing? | Ep. #1123
03:28

In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Should You Integrate VR into Your Marketing?
  • [00:36] Facebook bought Oculus for a lot of money.
  • [01:03] VR is happening in gaming, but it’s not pervasive across different industries.
  • [01:22] Neil sees AR being used more than VR.
  • [01:35] It’s not realistic for VR to take off right now.
  • [01:50] Neil thinks a future much like “Ready Player One” is on the horizon.
  • [02:22] Halo just came out with a VR experience.
  • [02:38] That’s it for today!
  • [02:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 28, 2019
How to Become a Great Marketing Strategist | Ep. #1122
04:35

In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Become a Great Marketing Strategist
  • [00:37] Check out our episode on the difference between strategies and tactics.
  • [01:22] You want to specialize in marketing.
  • [01:35] You need to look at a lot of businesses and see what they are doing to grow.
  • [02:25] Talk to people who have done it before and get their input.
  • [02:35] Neil likes to offer people money for their time on the phone.
  • [03:05] Don’t fire before aiming.
  • [03:38] Remember to be patient, as it takes years of experience to be great.
  • [03:45] That’s it for today!
  • [03:49] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 27, 2019
Are Chatbots Still Relevant? | Ep. #1121
03:49

In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Are Chat Bots Still Worth It?
  • [00:38] Popular chat bot services are Intercom and Drift.
  • [01:30] In general, they convert well and are worth it.
  • [01:45] Just having a chat bot won’t work if you don’t create a logical funnel.
  • [02:26] ManyChat is the Goliath in the industry and they work within Facebook.
  • [02:51] Get in on the early days of chat bots, while they still work.
  • [03:02] That’s it for today!
  • [03:06] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 26, 2019
How to Supercharge Your Engagement | Ep. #1120
05:02

In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Supercharge Your Engagements
  • [00:40] Encouraging comments will help bump your post.
  • [01:01] Try responding to comments that you receive and engage followers.
  • [02:12] This strategy doesn’t work as well as it used to, because algorithms detect if you’re outright asking for comments.
  • [02:36] Play to the specific platform on which you are posting.
  • [02:57] Live is a priority right now on LinkedIn.
  • [03:25] Email blasts used to help boost engagements, but it isn’t working as well as it once did.
  • [03:55] You need native engagements on social platforms.
  • [04:18] That’s it for today!
  • [04:23] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 25, 2019
How to Hire Amazing Designers For Cheap | Ep. #1119
04:35

In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Hire Amazing Designers on the Cheap
  • [00:40] Neil usually goes to Dribbble to find quality writers for inexpensive rates.
  • [01:40] Make sure you find someone with a relevant portfolio and body of work.
  • [02:16] Eric was hesitant to use Dribbble, but has found that the people he hired did good work.
  • [02:40] Some freelancers on Dribbble can be high-ranking creative directors, but that won’t be listed on their profile.
  • [03:01] When you find someone you like, keep them on and pay an hourly rate.
  • [03:26] Follow Dribbble on Instagram, because they highlight top designers.
  • [03:45] That’s it for today!
  • [03:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 24, 2019
​Is it Good to Be "Jack of All Trades" in Digital Marketing | Ep. #1118
03:29

In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing?
  • [00:44] Eric focused on one thing when he started out.
  • [00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing.
  • [01:25] Get good at one thing and then branch out.
  • [02:12] Neil agrees that you can specialize, but you need to learn how to do other things.
  • [02:30] If you want to be a CMO, you need to know a multitude of things.
  • [02:49] That’s it for today!
  • [02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Aug 23, 2019
Does Live Cannibalize Your Video Audience | Ep. #1117
03:48

In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Does Live Cannibalize Your Video Audience?
  • [01:02] It has not cannibalized our podcast audience. 
  • [01:15] We always get viewers that had previously never heard of us.
  • [01:30] It might cannibalize your audience in that you will get fewer total views.
  • [02:25] We find that it boosts our subscribers overall.
  • [02:50] To help prevent cannibalizing your content, create different content for live and your posted videos.
  • [02:59] That’s it for today!
  • [03:03]  Go to Marketing School to check out a video that will help you grow your business.

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Aug 22, 2019
How Neil and Eric View Business Differently | Ep. #1116
10:54

In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Our Different Approaches to Business
  • [00:33] Neil has been in business for 17 years, while Eric has been in business for 5.
  • [00:55] Eric tends to be more patient.
  • [01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes.
  • [02:38] Neil is big on doing one thing and one thing only.
  • [03:05] Eric likes to diversify more often.
  • [05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience.
  • [07:00] At one point, Eric sold his home to float his business.
  • [08:36] Neither of us is right or wrong, we just have different approaches to running a business.
  • [09:22] The older we get, the more stuck in our ways we will be.
  • [09:40] We don’t push each other to conform to each other’s ideals.
  • [10:08] That’s it for today!
  • [10:15] Go to Marketing School to check out a video that will help you grow your business.

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Aug 21, 2019
Marketing Tactics on Which We Disagree | Ep. #1115
06:12

In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Marketing Tactics on Which We Disagree
  • [00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes.
  • [01:05] It’s a method that worked, until it didn’t.
  • [01:22] We agree on most things.
  • [01:30] Eric goes live more than Neil does.
  • [01:40] Neil has gotten better results when he focuses on big channels and big wins.
  • [01:55] Eric is better at splitting his focus.
  • [03:10] In general, Neil is quicker to execute things.
  • [03:40] We are at different stages of our careers.
  • [03:50] This is why our methods vary.
  • [04:51] Different things work for different people.
  • [05:30] That’s it for today!
  • [05:33] Go to Marketing School to check out a video that will help you grow your business.

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Aug 20, 2019
Is Patreon Worth It? | Ep. #1114
03:37

In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is Patreon Worth It?
  • [00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors.
  • [00:58] This is mostly a podcast and YouTube phenomenon.
  • [01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it.
  • [02:22] In general, you can make way more money having a good product or service instead of asking people for money.
  • [02:40] Think of Patreon money as extra or free money, instead of your main source of income.
  • [02:49] That’s it for today!
  • [02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 19, 2019
Our Favorite Marketing Channel | Ep. #1113
05:04

In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Our Favorite Marketing Channels
  • [00:35] Eric loves streaming right now.
  • [01:20] Neil’s favorite marketing channel is simply building a good product or service.
  • [01:45] If you create a good product, it markets itself.
  • [02:45] Leverage your great product by having good branding.
  • [03:10] What is right for us, may not be right for you.
  • [04:12] That’s it for today!
  • [04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 18, 2019
Where Digital Marketing is Headed | Ep. #1112
05:13

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Future of Digital Marketing
  • [01:00] The offline and online world are merging.
  • [01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future.
  • [01:30] Smart homes are becoming more common.
  • [01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”.
  • [02:24] Zero-click searches are continuing to increase in frequency.
  • [02:45] Optimize your titles and meta-descriptions to help with voice search.
  • [04:10] If you get ahead of this, you will be ready when it is the dominant search method.
  • [04:32] That’s it for today!
  • [04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 17, 2019
Is it Too Late to Start a Podcast? | Ep. #1111
05:13

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is it too Late to Start a Podcast?
  • [00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone.
  • [01:34] When starting a podcast, you have to be patient, because you won’t get traction right away.
  • [02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time.
  • [02:55] Don’t expect to make money right away.
  • [03:05] If you seek to add value, you will do well.
  • [04:15] The podcast numbers keep going up over time.
  • [04:27] That’s it for today!
  • [04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 16, 2019
How to 19x Your Content Output| Ep. #1110
05:23

In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Increase Your Content Output by 19
  • [00:40] Eric and Neil took the podcast and spread it across different platforms.
  • [01:30] They could also turn the episodes into blog posts and repost them in other formats.
  • [02:17] You can then re-post any blog posts on social media platforms.
  • [02:40] Going live is another way to promote one piece of content.
  • [03:20] Twitch streaming is also another new way to promote your content.
  • [03:45] You need to have an omni-channel approach, because no one channel is the best way.
  • [04:10] Apply the rule of seven.
  • [04:18] That’s it for today!
  • [04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 15, 2019
Should You Charge on an Hourly, Monthly or Yearly Basis? | Ep. #1109
05:12

In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Your Pricing Plan
  • [00:30] Should you charge hourly, monthly, or annually?
  • [00:35] When you trade hours for dollars, you cannot scale.
  • [02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill.
  • [03:05] Monthly is fine, but yearly is ideal.
  • [03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month.
  • [03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail.
  • [04:02] When you’re starting out, take whatever you can get.
  • [04:10] That’s it for today!
  • [04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 14, 2019
Is AppSumo Worth It? | Ep. #1108
04:34

In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Is AppSumo Worth it?
  • [00:30] AppSumo is like Groupon, but for applications.
  • [00:57] They can blast your app to their mailing list and will split the conversions with you.
  • [02:04] If you need the quick revenue hit, it’s worth it.
  • [02:30] It could help you keep your business up and running.
  • [03:18] In general, you will get more return from long-term partnerships than AppSumo.
  • [03:41] That’s it for today!
  • [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 13, 2019
How to Leverage Product Hunt to Gain More Traffic | Ep. #1107
04:13

In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic
  • [00:32] Product Hunt is like Reddit.
  • [00:45] We used to market our podcast on PH.
  • [01:21] The key is to submit after midnight on PH.
  • [01:30] Engage as much as possible.
  • [02:34] Have good descriptions and reviews.
  • [02:55] Make sure people share your posts.
  • [03:18] Eric used to check PH every day, but that’s not necessary.
  • [03:26] That’s it for today!
  • [03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 12, 2019
The Best Kind of Growth (pre-tax growth) | Ep. #1106
07:44

In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Best Kind of Growth
  • [00:35] Spend less than you make.
  • [00:45] “Revenue is vanity, profit is sanity.”
  • [01:45] Financial advisors take a cut of what you make.
  • [02:05] You want pre-tax growth, because you want to spend your money before taxes.
  • [03:11] The best way to look at it is: If something works for you, go all in on that tactic.
  • [04:30] Neil used to do some angel investing, but it has slowed down.
  • [04:43] He has been investing in venture funds.
  • [05:25] You can get a great return on investing in venture funds.
  • [05:41] The best kind of growth is investing in yourself.
  • [06:05] You build brand power by investing in yourself.
  • [06:51] That’s it for today!
  • [06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 11, 2019
You Should Spend the Majority of Your Time on These 2 Things | Ep. #1105
05:06

In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How You Should Spend Your Time
  • [00:45] Branding!
  • [01:45] Leveraging your brand can help you build a business.
  • [01:54] Brands are defensible.
  • [02:25] When you have a recognizable brand, you have a leg-up on the competition.
  • [02:45] Branding can bring in higher conversions.
  • [03:54] That’s it for today!
  • [04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 10, 2019
Here’s What We Are Doing With Our Own Mastermind | Ep. #1104
05:58

In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Our Mastermind Group
  • [01:00] We like hanging out with driven people.
  • [01:05] We want it to be about 100-150 people.
  • [01:15] We plan to have about three meetings per year.
  • [02:04] We’re hoping people will share the tactics that helped them scale their businesses.
  • [03:20] We’re going to share our knowledge of what works.
  • [04:15] We want to make sure everyone joining the Mastermind is on the same professional level.
  • [04:57] That’s it for today!
  • [05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 09, 2019
The Most Successful People Do This | Ep. #1103
06:08

In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Habits That Contribute to Success
  • [00:45] The most successful people take time to think.
  • [00:55] Block out time just to strategize and contemplate your business.
  • [02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses.
  • [02:38] Successful people find an opportunity and leverage it quickly.
  • [03:20] Go after a big market and execute quickly.
  • [03:40] Focus and be passionate about what you do.
  • [04:05] Sitting down and thinking won’t work if you don’t have financial success first.
  • [05:03] That’s it for today!
  • [05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 08, 2019
How Much Should You Charge Clients? | Ep. #1103
06:22

In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How Much You Should Charge Clients
    [00:45] Neil bases his rate off of one simple thing.
  • [00:50] Ask what the client’s budget is!
  • [01:05] The scope of rates can really vary, so budgeting is important.
  • [01:20] Figure out what it will take to achieve their goals.
  • [02:15] Position the conversation around values.
  • [02:30] Every client will say that they can spend unlimited money for absolute results.
  • [03:03] Check out the book Win Without Pitching.
  • [03:28] If you guarantee results, they may be willing to pay more for you than a competitor.
  • [03:50] Offer three pricing options.
  • [04:03] Charged based on value.
  • [04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business.
  • [04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue.
  • [04:46] That’s it for today!
  • [04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 07, 2019
Are Masterminds Really Worth It? | Ep. #1101
06:23

In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: If Masterminds are Worth It
  • [00:33] A Mastermind group is a discussion session centered around a specific topic, industry, or purpose.
  • [01:15] You can have one with as little as 5 people.
  • [01:48] The groups can also get as large as a couple hundred people.
  • [02:05] Some groups make a profit and others are free.
  • [02:33] In India, the groups are very costly.
  • [03:10] Spending $10,000/year is worth it to Eric, because Masterminds helped save his business.
  • [03:40] If it doesn’t work out, you probably picked the wrong Mastermind.
  • [04:14] Ideally, other group members should be on your level or higher.
  • [04:30] You don’t want someone to be just starting out, because they won’t help you.

[04:54] That’s it for today!

[05:02] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Aug 06, 2019
What’s the Best Way to Learn Marketing When You Don’t Have Your Own Site | Ep. #1100
04:16

In episode #1100, we discuss the best way to market, when you don’t have a website.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website
  • [00:33] Neil didn’t always have a website, so he built a Wordpress site.
  • [00:38] The best place to learn about Wordpress is at WP Beginner.
  • [01:05] You can intern, volunteer, read blogs, etc. to learn how to build a site, but the best way is to learn by doing.
  • [02:10] We’ve talked about where to learn marketing before.
  • [02:45] If you work for free, it’s a way to learn.
  • [03:10] However, when you pay someone, people are more motivated.
  • [03:23] That’s it for today!
  • [03:27] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 05, 2019
How Often Does Digital Marketing Really Change? | Ep. #1099
04:42

In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How Often Digital Marketing Changes
  • [00:50] When we include the year on things, it helps with click-throughs.
  • [00:59] Every time you change the year, your clicks increase.
  • [01:30] Marketing can change drastically because of algorithm updates.
  • [02:00] When we create videos and podcasts, the advice changes as the algorithms change.
  • [02:15] We’ve been recording for 3 years, so our new advice becomes contradictory.
  • [02:54] Google made 13,000 changes to the algorithm in one year.
  • [03:20] Digital marketing changes on a daily basis.
  • [03:30] Always test and tweak in order to stay up-to-date.
  • [03:33] That’s it for today!
  • [03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 04, 2019
How to Respond to Poor Reviews | Ep. #1098
05:51

In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: How to Respond to Poor Reviews
  • [01:00] The first thing you should do is see why you are getting poor reviews.
  • [01:10] Then tell people how you are tackling the problem.
  • [02:38] Eric’s business has a three-star review on Glassdoor.
  • [02:56] He thinks they gave a thoughtful answer to the comment.
  • [04:05] Eric and Neil don’t tend to give businesses bad reviews.
  • [04:22] They prefer to deal with it in person or in a personal fashion.
  • [04:56] That’s it for today!
  • [05:05] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 03, 2019
Does Rich Anchor Text Still Matter? | Ep. # 1097
04:40

In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.


TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Does Rich Anchor Text Still Matter?
  • [00:57] Neil recently made a blog post about this.
  • [01:10] He tried a bunch of link building tactics.
  • [01:20] He found that anchor text is one of the biggest drivers in rankings.
  • [01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer.
  • [02:30] Also remember to build links the “natural” way.
  • [03:00] Investigate your competitors’ ratios of rich anchor text.
  • [03:32] That’s it for today!
  • [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 02, 2019
When You Should Build Links to a Piece of Content | Ep. #1096
04:06

In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link building.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When You Should Build Links to a Piece of Content
  • [00:50] If content is ranking well and in striking distance of being top 3, you can use GSC or Ahrefs to help you.
  • [01:30] If you don’t have domain authority, build your links on the top ten keywords.
  • [02:22] Ahrefs has a tool that will help you see how many back links you would need to build.
  • [03:00] If you have a big budget, but no domain authority, it would be wise to start building links.
  • [03:13] That’s it for today!
  • [03:20] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Aug 01, 2019
When Should You Upgrade A Piece of Content? | Ep. #1095
05:54

In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When You Should Upgrade a Piece of Content
  • [00:57] Upgrading means making your content better.
  • [01:10] Better can mean more thorough or more relevant.
  • [01:45] Using SEMRush, you can look at the top pages and see their stats.
  • [02:31] You can upgrade manually.
  • [02:50] Let us know what your roadblocks are to upgrading your content.
  • [03:30] Within 30 days of upgrading, you should see results.
  • [03:45] Look at the head terms for which you rank and weave the long-form versions into the content.
  • [04:41] That’s it for today!
  • [04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 31, 2019
The Difference Between Strategies and Tactics | Ep. # 1094
05:29

In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Difference Between Strategies and Tactics
  • [00:45] Strategies are overarching concepts.
  • [01:05] A tactic is a method of operation.
  • [02:01] Tactics are what help you achieve your strategy. 
  • [03:18] Focus on one strategy at a time.
  • [03:42] A great tactic is spending 50% of your time updating old content.
  • [04:17] That’s it for today!
  • [04:48] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 30, 2019
The Genius of Superhuman’s Marketing | Ep. #1093
08:13

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Genius of Super-Human’s Marketing
  • [00:38] Superhuman is an email client that helps you reach inbox-zero.
  • [01:09] They raised $33 Million to build an email product.
  • [01:34] They built a product that just works.
  • [02:08] They created a wait list to generate further interest.
  • [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.
  • [02:50] Some think they are exaggerating their waiting list size.
  • [03:50] Eric pays for Superhuman and he loves it.
  • [04:17] He feels it helps him work quickly.
  • [05:15] The question is whether $30 is worth saving 2 hours per month.
  • [06:55] Often times, you have to fail before you succeed.
  • [07:19] That’s it for today!
  • [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 29, 2019
Where Our Live Events Are Going From Here | Ep. #1092
05:16

In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Where Our Live Events are Going From Here
  • [01:05] Our Marketing School Intensives are going to happen once per month.
  • [01:15] We are going to test out the process to see how it goes.
  • [01:24] Our goal is to help people improve and grow their businesses. 
  • [02:38] We want to do these events the way we think they should be done.
  • [02:51] We wanted to take the best parts of other live events and turn it into one event.
  • [03:10] These events are for growth-oriented, open-minded people.
  • [04:10] If what you’re doing works, do more of it.
  • [04:28] That’s it for today!
  • [04:35] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
Jul 28, 2019
How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091
34:36

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success
  • [01:20] You should focus on traffic before you focus on conversions.
  • [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter!
  • [03:10] People don’t create content for all stages of the funnel, which they absolutely should.
  • [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel.
  • [06:10] Top marketers measure content at a topic level.
  • [09:40] It’s important to do keyword research.
  • [11:45] It’s important to have a good relationship with sales.
  • [12:00] You need to have a strong common language between marketing and sales.
  • [13:45] You need to set up an SLA.
  • [15:40] It’s possible to extrapolate future success from current sales metrics.
  • [17:40] It’s important to leverage good reviews.
  • [18:00] HubSpot does a good job at being transparent.
  • [18:25] Marketers need to have more say in packaging and design.
  • [18:40] RxBar is a great example of transparent packaging.
  • [21:00] There are not enough marketers that create and build strong personal brands.
  • [21:27] The most important part of branding, is that you need to have a unique viewpoint.
  • [22:35] Marketers must be willing to exist in the public eye.
  • [24:34] Creating content is important to building your brand.
  • [27:45] Beat your competitors at their own game.
  • [29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience.
  • [31:15] Make sure to wrap your links, so you get more conversions.
  • [31:30] If you’re scheduling a lot of content, you need to check when your audience is online.
  • [33:05] Email Ryan if you want further content from him and his company.
  • [33:32] That’s it for today!
  • [33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 27, 2019
Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090
32:10

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event.

Tune in to hear them discuss Yaniv’s method for success.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: A Conversation with Yaniv from Nextiva
  • [01:30] Nextiva’s core product is business phone service.
  • [01:50] They have a team of over a thousand people and compete with large companies all over the world.
  • [02:06] They are making over $170 Million in annual revenue.
  • [04:26] Affiliates are a big part of their business.
  • [05:41] It’s a great way to put content out on high-domain-authority sites.
  • [06:08] Being relentless is the thing that made Nextiva the success that it is.
  • [07:50] When hiring, Yaniv focuses on three principles.
  • [07:55] Hire people who are great at what they do.
  • [08:26] Surround yourself with “doers”.
  • [09:12] Don’t hire assholes.
  • [10:02] Disney used to test people before the interview even began.
  • [13:15] Nextiva launches products fairly often.
  • [13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day.
  • [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts.
  • [15:40] Monthly, Nextiva spends half a million dollars on Ad Words.
  • [16:11] Yaniv encourages the use of exit pop-ups.
  • [19:33] The top complaint most employees have is poor communication.
  • [20:01] So, Nextiva set out to fix that problem.
  • [20:46] They realized people hate emails and reading, so they created a weekly video update.
  • [23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors.
  • [24:22] Cameo is the best new tool that Yaniv has added to his workflow.
  • [28:32] Yaniv does all his work on his iPad Pro.
  • [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers.
  • [30:38] He finds LinkedIn to be a great resource for articles and insights.
  • [31:10] That’s it for today!
  • [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 26, 2019
How to Market in a Recession | Ep. #1089
09:52

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part V
  • [01:00] What impact will the recession have on CPA’s and the start-up world?
  • [01:12] Paid media is getting more and more expensive.
  • [01:27] If the costs go up, eventually, the ROI and costs will break even.
  • [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line.
  • [02:45] What are the most important metrics or KPI’s when it comes to marketing?
  • [03:41] If you can build up a big enough brand, you can create demand with consumers.
  • [04:45] What is Eric playing right now?
  • [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team.
  • [05:10] Segment is encroaching on Hull’s space, but Hull still does it better.
  • [05:45] Is there any other service besides HubSpot?
  • [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot.
  • [06:15] If you tell a company what isn’t working, they will often work to improve their product or service.
  • [06:45] Voice search is going to continue to grow.
  • [07:25] No one has created a way for a consumer to ask a question and make a purchase. 
  • [08:49] That’s it for today!
  • [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 25, 2019
What Will Digital Marketing Look Like in 20 Years? | Ep. #1088
09:48

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road.

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part IV
  • [00:56] What is the quickest and most efficient way to do link building on a budget?
  • [01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you.
  • [02:12] Whatever industry you’re in, there are tools there to help you.
  • [02:50] What is the endgame for Eric and Neil? 
  • [03:00] What is the impact of digital marketing 20 years down the road?
  • [03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family.
  • [04:05] Neil doesn’t feel that he needs to make a lot of money.
  • [06:22] Eric is happy with his position in life, as well.
  • [06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices.
  • [07:40] Your smart kitchen appliances could potentially make recommendations.
  • [08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections.
  • [08:47] That’s it for today!
  • [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 24, 2019
Will Publishing a Book Help You With Marketing? | Ep. #1087
11:29

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!

TIME-STAMPED SHOW NOTES:

  • [00:52] Today’s Topic: Marketing School Live Q & A Part III
  • [01:03] Are SEO techniques different in different countries?
  • [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.
  • [01:50] Are books good marketing and branding tools?
  • [02:00] The economics of publishing weren’t great for Neil.
  • [03:00] Neil felt his publisher was unecessarily pushy.
  • [04:02] Eric had a different goal than Neil did, when publishing his book.
  • [04:25] Being able to leverage an audience is a powerful outcome.
  • [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon.
  • [07:05] Why do Eric and Neil like Intercom best?
  • [07:20] Intercom has greater functionality than MobileMonkey and ManyChat.
  • [08:25] The biggest threat to the agency model is automation.
  • [09:15] Incentive models are misaligned.
  • [09:30] When they pay for performance, the incentives are much more aligned.
  • [10:29] That’s it for today!
  • [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 23, 2019
Should You Start a Mastermind Group? | Ep. #1086
09:40

In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the use and creation of Mastermind groups.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: Marketing School Live Q & A Part II
  • [01:50] What are good tips for putting together a Mastermind group?
  • [02:10] What is your motivation for putting together a group in the first place?
  • [03:15] Eric’s group meets every six months.
  • [03:30] Before that, he had monthly dinners, but he didn’t curate the attendees as well as he should have.
  • [03:54] Look at this template for Mastermind groups: Mastermind Talks.
  • [04:25] You want to facilitate a bond between members.
  • [04:55] You can always join a Mastermind, but creating your own can prove useful if you have your own business thesis.
  • [05:25] Try to create a group where you surround yourself with people you would want to see all the time.
  • [05:58] Neil found this was better, because meetings weren’t as conducive as frequent check-in’s were.
  • [06:40] Hanging out with like-minded people will help you achieve your goals.
  • [07:45] A lot of Neil’s friends aren’t in his industry, but they are similarly driven.
  • [08:40] That’s it for today!
  • [08:55] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 22, 2019
How Do You Grow a Podcast Audience? | Ep. #1085
11:11

In episode #1085, we present a segment of the Q & A from our Marketing School Live event. 

Tune in to hear some insightful questions from the conference attendees.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: Marketing School Live Q & A
  • [01:40] What worked for us was doing a daily podcast.
  • [02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue.
  • [02:38] Create a mobile exit pop-up to convince people to subscribe.
  • [02:54] Pay bloggers with a similar audience to write a post about your show.
  • [03:07] As people to rate, review, and subscribe.
  • [04:25] We got our start after we finally had a face-to-face meeting at a Taco Bell.
  • [07:00] The idea for workshops came from Mastermind groups of which we have been a part.
  • [09:45] Reaching out to influencers for back links can be effective, but it’s not a sure thing.
  • [10:10] That’s it for today!
  • [10:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 21, 2019
The Future of Digital Marketing According to Neil Patel | Ep. #1084
38:20

Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA. 

Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel
  • [01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.
  • [02:40] I see every single side of marketing.
  • [03:20] There are at least a billion blogs on the Internet.
  • [03:30] Do we honestly need this many blogs?
  • [04:15] All companies are leveraging digital marketing.
  • [06:22] We are all worried about another recession.
  • [06:32] However, during the last recession, Google’s revenue went up.
  • [07:32] Marketing is going omni-channel.
  • [07:47] Google has the majority of the revenue, with Facebook a close second.
  • [10:06] In general, social shares are declining.
  • [10:25] Google doesn’t penalize for duplicate content.
  • [12:25] If you don’t keep updating your content, you won’t maintain your rankings.
  • [14:11] Conversion rate optimization is not sexy, but it’s effective.
  • [14:35] It’s the smallest investment with the biggest ROI.
  • [17:09] There are so many tools to use to compare your competitors stats with your own.
  • [19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow.
  • [24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well.
  • [24:40] For visibility and omni-channel marketing, always use the Rule of Seven.
  • [27:01] Email and push notifications are still a great way to market.
  • [30:00] The more you focus on conversions, the better off you will be.
  • [30:14] Conventional CRO tactics won’t work anymore.
  • [32:55] Personalized messaging is a great tactic.
  • [33:12] Chat is responsible for 28% of Neil’s sales.
  • [36:15] Anything you do in marketing and business should be researched and tested.
  • [37:12] That’s it for today!
  • [37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 20, 2019
7 Proven Marketing Hacks That Work Really Well | Ep. #1083
32:27

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.

TIME-STAMPED SHOW NOTES:

  • [00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well
  • [02:00] People get on the paid ads hamster wheel too often.
  • [02:15] People also get stuck paying people for bad content.
  • [02:55] Content MVP’s.
  • [03:45] Top-performing content is often around 2000 words.
  • [04:28] People forget about links.
  • [06:07] Problogger is a great place to hire good writers.
  • [07:30] HubSpot hires people just to update content.
  • [09:33] Zero-click searches.
  • [10:16] Eric and Neil do content sprouting.
  • [10:30] Spin content out into different formats.
  • [13:15] Improving metadata is important.
  • [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest.
  • [18:32] Customer data platforms.
  • [18:45] These are fairly new.
  • [19:06] The hot thing right now is personalization and Hole.io allows you to do this.
  • [22:41] Doing the right things at the right time is important in terms of sales.
  • [25:15] Chatbots.
  • [27:22] Intercom helps combine chat and email to make your marketing stronger.
  • [28:20] AI for ads.
  • [28:28] Pattern89 is AI for digital ads.
  • [30:00] As long as you make time to do all of these things, you will succeed.
  • [30:15] Consistency is key.
  • [31:17] That’s it for today!
  • [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 19, 2019
How To Design Your Thinking For Unstoppable Growth | Ep. #1082
40:39

In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth.  Tune in to hear all about what Syed does and how he runs his business.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth
  • [01:15] Syed’s company creates Wordpress plugins. 
  • [02:34] They have over 9 Million websites using their software.
  • [04:31] Syed tries to be consistent and do the simple stuff that delivers over time.
  • [05:15] Syed has personal health goals, because he gained a good deal of weight.
  • [05:40] He applied a similar principle here and did the simplest things with consistency. 
  • [07:58] An external success gap is the gap between what the product does and what the customers use the product for.
  • [10:00] An internal success gap is what your product does and what the user thinks it should do.
  • [10:10] Sometimes, there are things that the product can do, but doesn’t yet, because the company hasn’t anticipated all of the users’ needs.
  • [10:43] Affiliate marketing is having a commision-only sales team.
  • [13:05] If someone is ranking for the best article on marketing, you can reach out to them to try out your product.
  • [17:32] Syed got his first customers through his blog that already had a big following.
  • [17:41] He also used influencer marketing.
  • [19:01] Content marketing is still key to success and Syed leverages this to attract more customers.
  • [21:56] Syed has in-house writers, because he needs people with a certain level of expertise.
  • [24:45] Publish Press is a great tool for tracking content.
  • [27:05] Wordpress powers 34% of the web.
  • [27:30] Syed sees it as the operating system of the web.
  • [29:15] Hiring the right people has helped Syed, as is having a physical planner and blocking off his Fridays.
  • [34:56] Syed found that building relationships (strategic partnerships) with other companies has proven successful.
  • [37:40] Streaks has added a lot of value to Syed’s life; it’s a great accountability tracker.
  • [38:08] The Content Template feature in SEMRush has proven helpful to his company, as well.
  • [38:30] One book Syed recommends is Extreme Revenue Growth.
  • [39:13] That’s it for today!
  • [40:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 18, 2019
Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081
36:03

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
  • [02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
  • [02:47] Larry started WordStream in 2008 out of a bakery he frequented.
  • [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
  • [03:20] He sold the business one year ago.
  • [04:22] Facebook is getting in trouble for questionable live streams and censorship.
  • [04:55] The future of Facebook is private groups and messaging.
  • [06:22] Live chats are a core growth marketing area on which to focus. 
  • [08:40] Anything you can do with email marketing,  you can do with messaging.
  • [11:35] Use a chatbot builder like MobileMonkey.
  • [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
  • [15:10] This helps improve conversions.
  • [17:25] In order to improve experiences, you would want to create content around questions people have.
  • [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
  • [19:47] No matter what you’re selling, try to take people on a conversational journey.
  • [22:30] It’s never been easier to grow your email subscriber list.
  • [23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
  • [23:40] A Comment Guard is a strategy for baiting users into messaging your company.
  • [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
  • [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
  • [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells.
  • [31:15] You can also remarket people based on conversational criteria.
  • [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users.
  • [33:27] Engagements rates are 100x better than email marketing.
  • [34:45] That’s it for today!
  • [34:48] Please go to Marketing School for a free copy of Larry’s slides.

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Jul 17, 2019
Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080
07:44

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate
  • [00:51] As the day proceeded, Eric realized they could have charged for the event.
  • [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference.
  • [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees.
  • [02:52] Neil disagrees with Eric’s assessment. 
  • [03:10] Neil prefers to give away information for free.
  • [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs.
  • [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge.
  • [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it.
  • [04:45] We are providing value and those surveyed said they would pay for another event.
  • [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective.
  • [05:50] Tweet at Eric to give us your thoughts!
  • [06:50] That’s it for today!
  • [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 16, 2019
7 Mistakes We Made From Our First Conference | Ep. #1079
06:06

In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference
  • [00:35] Check out the Marketing School Live videos we posted online!
  • [00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication.
  • [01:30] Another mistake was that the food was amazing, but there were no vegetarian options.
  • [01:57] We didn’t have an emcee. 
  • [02:45] Not charging for tickets hurt us a little bit.
  • [03:00] There wasn’t an easy way to digest and download all the information we shared.
  • [04:22] Eric underestimated the amount of work it would take to get butts in seats.
  • [04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up.
  • [04:54] Last minute, they had a bunch of open seats that they needed to fill.
  • [05:21] That’s it for today!
  • [05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 15, 2019
How to Throw A Successful Live Event | Ep. #1078
06:58

In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Throw A Successful Live Event
  • [01:07] For our first event, it went well.
  • [02:17] Everything was laid out for us at the venue.
  • [02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event.
  • [03:00] We had speakers come in from all over the States.
  • [04:30] Eric bartered with his friend to bring a food truck to the live event in exchange for two months of free services.
  • [05:10] We prepared for about six months to put on this live event.
  • [06:08] That’s it for today!
  • [06:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 14, 2019
How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077
06:33

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools
  • [00:38] Examples of such tools include: UberSuggest and SEMRush.
  • [01:20] When it comes to these tools, it’s hard to compare them.
  • [01:35] You should use these tools to see how you stack up to your competitors. 
  • [01:50] Always use the same tool for comparisons, so that the data will be similar.
    [02:50] When looking at these types of tools, Eric looks at trends.
  • [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating.
  • [04:40] B2C traffic information tends to be more accurate.
  • [05:00] You can rent out pages that rank for certain keywords.
  • [05:40] That’s it for today!
  • [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 13, 2019
Here’s What You Should Do If You Lost Traffic From the June 2019 Update | Ep. #1076
05:45

In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update
  • [00:45] The June update wasn’t named anything specific.
  • [00:50] It was a core update and people lost a lot of keyword rankings.
  • [01:30] Eric found that even though he lost keywords, the keywords for which they already ranked, got better.
  • [02:40] There’s no clear trend, as it seems like a wash.
  • [03:05] Look at the sites and pages that are ranking in the top ten and learn from what they are doing.
  • [04:25] When these updates happen, it can be a crapshoot.
  • [04:45] Updating content helps you maintain your rankings.
    [04:50] That’s it for today!
  • [04:59] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Jul 12, 2019
How to Stay Up to Date With The Latest Marketing Trends | Ep. #1075
05:59

In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends
  • [00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs).
  • [01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people he follows.
  • [01:42] Just because something is trending, doesn’t mean it is necessarily effective.
  • [02:05] TikTok, for instance, is popular, but doesn’t have a good ROI.
  • [02:12] Neil likes to see what the trends are and then searches for case studies around them.
  • [03:05] This research helps him determine what to focus on in the future.
  • [04:15] Mastermind groups created for this purpose has proven a helpful way to discuss and dissect marketing trends.
  • [04:58] That’s it for today!
  • [05:10] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 11, 2019
Here’s My Favorite Social Network That You Aren’t Using | Ep. #1074
04:04

In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using
  • [00:40] Neil loves Reddit and thinks not enough people are using it.
  • [01:03] Also, their ads are dirt cheap.
  • [01:30] Discord is another option that Eric likes.
  • [02:40] Neil hasn’t used it himself, as he is not into gaming and music.
  • [03:07] That’s it for today!
  • [03:17] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 10, 2019
How to Effortlessly Create Amazing Content | Ep. #1073
05:23

In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Effortlessly Create Amazing Content
  • [01:00] Our format is unique and we enjoy making this podcast.
  • [02:01] You don’t have to plan out your content word for word.
  • [03:10] If you’re not enjoying it, creating content becomes hard.
  • [04:05] Timothy Sykes creates great content that helps him make money.
  • [04:20] That’s it for today.
  • [04:31] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 09, 2019
How to Collaborate with Influencers | Ep. #1072
05:21

In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Collaborate with Influencers
  • [00:35] Influencers have a lot of power.
  • [01:00] As long as you pick someone relevant to your product, a collaboration could only help.
  • [02:32] Eric had Kevin from the office make a video for his company using the Cameo app.
  • [03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products.
  • [04:15] Make sure you collaborate with people in your niche.
  • [04:22] That’s it for today!
  • [04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 08, 2019
7 Conversion Hacks to Test Before 2019 Ends | Ep. #1071
07:25

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends
  • [00:33] 1: Intercom.
  • [00:45] Intercom has expanded their products and features.
  • [01:29] 2: Paid advertising.
  • [01:45] Remarket people with a video when they don’t convert from the original ad.
  • [02:31] 3: Hull
  • [02:37] Customer data platforms like Hull help you target the right customers.
  • [03:15] 4: Gong.
  • [03:25] Gong helps record and analyze sales calls.
  • [03:56] 5: Product-led growth.
  • [04:22] Offering useful tools for free will help you provide value and increase conversions.
  • [04:45] 6: Security.
  • [04:57] Emphasizing increased site security often increases conversions, because people are worried about security.
  • [05:43] 7: Run tests.
  • [06:20] Offer free trials and other options based on ideas from Redpoint.
  • [06:35] That’s it for today!
  • [06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 07, 2019
Are Joint Webinars Really Worth It? | Ep. #1070
04:53

In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Are Joint Webinars Really Worth It?
  • [01:00] We’ve both done them in the past.
  • [01:10] In doing them, you are sharing lists and contacts.
  • [01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue.
  • [02:10] When doing a joint webinar, a person may only share as many leads as another gives.
  • [02:40] You need to have a team ready to follow up on those leads.
  • [03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads.
  • [03:50] Find someone whose customers would want your product.
  • [04:05] That’s it for today!
  • [04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 06, 2019
How to Recover Your Rankings After a Google Update | Ep. #1069
04:44

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update
  • [00:45] Google updated recently, so you may have noticed a change.
  • [01:00] When your traffic goes down, find the pages that suffered and update the content.
  • [01:30] Google likes fresh content.
  • [02:20] Make sure the quality of content remains high.
  • [02:40] Neil has three full-timers whose sole job is to update content.
  • [03:06] He spends $15,000-20,000/month on updating content.
  • [03:51] That’s it for today!
  • [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 05, 2019
Is It Really Worth Building a Personal Brand? | Ep. #1068
06:46

In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Really Worth Building a Personal Brand?
  • [00:40] Happy Fourth of July to our American listeners!
  • [01:00] Ramit Sethi has built a personal brand around finance.
  • [01:15] He sells a lot of online courses and has published a book.
  • [02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not.
  • [03:50] If you are trying to build a lifestyle business, personal branding is key.
  • [04:25] If you want to get into “big business” personal branding isn’t as important.
  • [06:01] That’s it for today!
  • [06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 04, 2019
7 Examples of World Class Content That Stand Out From The Rest | Ep. #1067
07:03

In episode #1067, we discuss 7 examples of world class content that stands out of the rest.  Tune in to hear what makes this content stand out.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest
  • [00:51] 1: Mary Meeker’s Internet Trends Report.
  • [01:20] She covers things we wouldn’t have thought of.
  • [01:45] 2: Animagraffs.
  • [01:55] They create great infographics.
  • [02:05] 3: HotPod News.
  • [02:55] 4: Backlinko.
  • [03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out.
  • [03:51] 5: A16Z Podcast.
  • [04:11] Their job is to identify trends.
  • [04:20] 6: Gary Vaynerchuck.
  • [05:08] 7: AngelList.
  • [05:25] The creator of AngelList has a great podcast and is also a great guest.
  • [06:02] That’s it for today!
  • [06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 03, 2019
How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066
06:39

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer
  • [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay.
  • [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service.
  • [02:10] Check out Redpoint to read more about this.
  • [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone.
  • [03:00] Find out what made people pay for the service.
  • [04:00] 37% of people do 30 day free trials.
  • [04:08] 13% of people do the 7 day free trials.
  • [04:12] 3% of people do the 21 day free trials.
  • [04:25] At Clickflow, they are considering basing the free trial on usage instead of time.
  • [05:20] Companies like Slack have higher rates for their free trials. It really varies.
  • [05:40] Run tests and figure out what works for your company.
  • [05:44] That’s it for today!
  • [05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 02, 2019
Is Google Taking All of The Search Traffic? | Ep. #1065
05:59

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Google Taking All of The Search Traffic?
  • [00:45] 48.96% of Google queries were solved this year.
  • [01:40] Google is taking away clicks to websites, by putting the answer on the results page. 
  • [02:10] THey’re not evil, just doing what is in their best interest.
  • [03:35] You Have to leverage all the channels available to you.
  • [04:15] Optimizing search results is the future.
  • [05:00] Check out jumpshot.
  • [05:03] That’s all for today!
  • [05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jul 01, 2019
Relying On SEO Alone Is Dangerous. Here's What To Do Next | Ep. #1064
06:01

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next
  • [00:40] SEO is a great traffic source.
  • [01:05] You can’t rely on it, because of algorithm updates.
  • [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years.
  • [03:45] Try Rev to transcribe podcasts and videos.
  • [05:00] Nowadays, you can’t just rely on SEO for one channel.
  • [05:12] That’s it for today!
  • [05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 30, 2019
Video Reach is Dying- Here’s What You Need to Do | Ep. #1063
05:06

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do
  • [00:45] It’s getting harder and harder to get reach with video.
  • [01:35] You can’t just ask for comments anymore.
  • [02:35] It’s important to collaborate with someone who can get you more reach.
  • [03:50] Try simulcasting your videos.
  • [04:03] That’s it for today!
  • [04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 29, 2019
How to Get Away From The Paid Advertising Crack Pipe | Ep. #1062
06:17

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe
  • [00:40] Paid ads are something many people do.
  • [01:33] The costs per click continue to increase.
  • [01:45] Eventually, it won’t be worth the cost.
  • [03:15] Consider taking data from Facebook ads.
  • [04:00] Find ways to collaborate with people who have similar audiences.
  • [04:22] The omni-channel approach is important.
  • [05:06] Overstock does a lot of paid ads.
  • [05:22] You can make money by getting customers to re-purchase products.
  • [05:26] That’s it for today!
  • [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 28, 2019
Freemium VS Free Trial Which One Should You Offer? | Ep. #1061
07:29

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer?
  • [00:45] Freemium allows you to use the product for free with locked features.
  • [01:30] Hubspot switched from a free trial to freemium.
  • [02:00] Typically, trials give you access to all features, but for a limited time.
  • [03:00] Spotify is a good example of freemium.
  • [03:20] It comes with ads, but if you love it, you can pay for more features and no ads.
  • [04:45] Freemium is a good way to generate more traffic.
  • [06:18] Only 2-3% of freemium users convert.
  • [06:34] That’s it for today!
  • [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 27, 2019
Tim Ferriss podcast goes ad free: Our thoughts. | Ep. #1060
07:26

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts.
  • [01:15] He may get 3 Million downloads a month.
  • [01:25] If he charges $100 CPM, he can make $3.6 Million per year.
  • [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads.
  • [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter.
  • [04:15] Tim is experimenting with this method.
  • [04:30] This is just another monetization model that he is trying out.
  • [05:15] At six months, if it is going well, this may be a method to copy.
  • [05:35] Let people who can afford to experiment, do so in your place.
  • [06:29] That’s it for today!
  • [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 26, 2019
How to Create a B2B Marketing Funnel | Ep. #1059
06:56

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a B2B Marketing Funnel
  • [01:02] B2B funnels are different.
  • [01:40] At Single Grain, they have a B2B funnel: they do it through content.
  • [02:15] After listening to the podcast, people may become interested in Single Grain.
  • [02:30] The mid-funnel may be an e-book.
  • [02:45] Then you want to get them to a live event.
  • [03:46] Quizzes are great, as well.
  • [04:00] There are so many steps to a B2B funnel.
  • [04:25] Once you have a qualified lead, have them book a call.
  • [05:25] Always drive people to a great landing page that offers something.
  • [06:00] That’s it for today!
  • [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 25, 2019
How This Library Will Make Your Facebook Ads Perform Better | Ep. #1058
07:00

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better
  • [00:40] Facebook’s ad library is where you can see all the ads running on Facebook.
  • [01:10] Facebook is trying to be more transparent, which is why they created the ad library.
  • [01:42] Eric can see what a Trump PAC spend on ads.
  • [01:57] Make sure to click “See Ad Details”, which will break down the stats for you.
  • [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad!
  • [04:30] There are so many great ideas you can find by looking at successful ads.
  • [05:15] Make sure to check the stats of the ads.
  • [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel.
  • [05:59] That’s it for today!
  • [06:05] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 24, 2019
How to Find Incredible Ad Examples | Ep. #1057
05:02

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find Incredible Ad Examples
  • [00:40] Advertising is expensive and competitive.
  • [00:55] When you learn from other’s examples, you can see what works and how.
  • [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc.
  • [02:25] Look at the landing pages, as well.
  • [02:45] Land-Book is a great place to find landing page examples.
  • [02:58] AdBeat is another great resource.
  • [03:43] That’s it for today!
  • [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 23, 2019
What to Expect From Marketing School Live (Our Live Event!) | Ep. #1056
07:31

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!)
  • [00:35] The event is June 20th!
  • [00:40] There is a pre-event gathering on the Friday before.
  • [01:10] There will be awesome fresh content at the event itself.
  • [02:10] We will be there networking; it’s not a pitch-fest.
  • [02:22] We are going to have mushroom coffee.
  • [02:44] We will be recording a live version of marketing school.
  • [03:30] We’ll also have some great speakers.
  • [04:20] Syed from WP Beginner will be there.
  • [05:21] The livestream will be free, but the recording will be available paid at a later date.
  • [05:45] We look forward to seeing you all there!
  • [06:25] Stay tuned for a secret announcement!
  • [06:30] That’s it for today!
  • [06:34] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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Jun 22, 2019
My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055
05:18

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using)
  • [00:35] Cohorts is the new report.
  • [00:45] It’s in beta right now.
  • [00:55] It tracks how many people re-visit your site.
  • [01:05] If people don’t re-visit, you can’t convert.
  • [01:35] Don’t just focus on first-time traffic, but rather repeat traffic.
  • [02:40] Cohorts will help you figure out how to get repeat traffic.
  • [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.
  • [03:57] That’s it for today.
  • [04:00] Check out cohort!
  • [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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Jun 21, 2019
The Biggest Mistake You’ll Ever Make in Business | Ep. #1054
05:01

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business
  • [00:36] Eric’s mistake was always switching up his methods and never following through on one thing.
  • [01:50] Neil’s mistake was exactly the same.
  • [02:05] Stay focused on one business and one main project.
  • [03:10] Focus is important. Always double down on what works.
  • [03:21] Focus is about saying “no” to things.
  • [03:42] That’s it for today!
  • [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 20, 2019
Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) | Ep. #1053
05:27

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones)
  • [00:45] There are three main types of meta tags.
  • [00:52] Meta keywords are useless.
  • [01:25] When you spend a dollar on advertising, 80 cents goes to the headline.
  • [01:50] Google “how to create magnetic headlines” and there are also headline generators.
  • [02:40] You can always run tests using ClickFlow.
  • [04:00] Title is a direct SEO factor.
  • [04:15] That’s it for today!
  • [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 19, 2019
Should You Put Ads On Your Site? | Ep. #1052
04:28

In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Put Ads On Your Site?
  • [00:35] We’ve talked about this in the past.
  • [00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making.
  • [01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service.
  • [01:45] Eric thinks it’s lazy to put ads on your site.
  • [02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest.
  • [03:00] Sometimes, you can’t even control which ads are placed on your site.
  • [03:22] That’s it for today!
  • [03:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 18, 2019
How to Rank Higher Than Wikipedia | Ep. #1051
06:07

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank Higher Than Wikipedia
  • [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete.
  • [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top.
  • [02:40] Backlinko ranks well, because his posts are high-quality.
  • [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them.
  • [04:15] Neil recommends updating your content whenever you get traction.
  • [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.).
  • [05:09] That’s it for today!
  • [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 17, 2019
How to Make The Most of Internal Linking | Ep. #1050
05:31

In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make The Most of Internal Linking
  • [00:38] Internal linking tells Google about your site’s other pages.
  • [01:06] GSC is a free tool that will show you pages with good internal links.
  • [01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data.
  • [02:40] The page that gets the most links is typically the homepage.
  • [02:55] Link to your most important pages from your homepage.
  • [04:05] Neil like sto create detailed guides and link to other relevant posts.
  • [04:28] That’s it for today!
  • [04:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 16, 2019
Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? | Ep. #1049
05:17

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean?
  • [00:45] Prospects are people who come to your site; all potential customers.
  • [01:47] MQL’s are further down the funnel.
  • [02:38] An SQL is a lead your sales team has found.
  • [03:00] An SQL is probably a decision-maker.
  • [03:50] That’s it for today!
  • [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 15, 2019
7 Reasons Why Your SEO Is Weak | Ep. #1048
06:15

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak
  • [00:35] 1: You are not paying attention to your link velocity,
  • [01:12] 2: Branding.
  • [01:32] 3: Your site is too slow.
  • [02:17] 4: Writing content once won’t help your rankings.
  • [02:52] 5: You might have over-monetized your site.
  • [03:30] 6: User experience.
  • [04:22] 7: You might have too many technical issues on your site.
  • [05:05] That’s all for today!
  • [05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 14, 2019
Podcasts Are Appearing in Google SERPs. Here's What You Should Do | Ep. #1047
05:07

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do
  • [00:35] Google had an IO event where they announced that this would happen.
  • [00:55] You can see episodes and play them from the results page.
  • [01:11] Google is also helping transcribe podcasts.
  • [01:35] This is a sign that podcasting is becoming more popular.
  • [02:42] A venture firm did a study on podcasts.
  • [02:55] Once you have a podcast, make sure to create a website for it.
  • [03:35] Podcasts audiences are different than video audiences.
  • [03:55] Don’t expect results from day one.
  • [04:04] That’s it for today!
  • [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 13, 2019
The Hardest SEO Signal to Manipulate | Ep. #1046
07:26

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Hardest SEO Signal to Manipulate
  • [00:38] Brand signals are the hardest to manipulate.
  • [01:18] Brand signals is more likely to increase your traffic.
  • [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort.
  • [03:12] Dry Bar is a business with great branding and brand signals.
  • [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand.
  • [05:32] That’s it for today!
  • [05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 12, 2019
Google's Top 3 Ranking Factors For 2019 | Ep. #1045
09:38

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019
  • [00:38] Google made their own Mythbusters episode about themselves.
  • [01:00] Martin Splitt shared three top SEO factors on which people should focus.
  • [01:10] Factor 1: Content creation.
  • [01:42] Eric and Neil agree this is important.
  • [02:25] When creating content, deliver a good customer experience.
  • [02:52] Factor 2: Meta data.
  • [03:05] Make sure you have meta tags to describe your content.
  • [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks.
  • [06:45] Factor 3: Performance.
  • [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus.
  • [08:04] Brand queries are more important.
  • [08:08] That’s it for today!
  • [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 11, 2019
3 Tips For Better Subject Lines | Ep. #1044
08:23

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 3 Tips For Better Subject Lines
  • [00:35] Salesloft has people sending millions of emails out.
  • [01:33] Research shows that subject lines with just one word out-perform the average email by 87%.
  • [01:50] This casual subject line mimics more casual emails you might receive from friends.
  • [03:15] “Hey, Jane” performs better than just “Jane”.
  • [04:00] The more “human” the subject line, the better.
  • [04:15] Emails need to be under a certain word count to be successful.
  • [04:30] Avoid bullet points, as emails with bullet points get lower reply rates.
  • [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints.
  • [06:20] The more your list engages, the better your open rates, deliverability, etc.
  • [06:35] That’s it for today!
  • [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 10, 2019
How Eric Siu's Marketing His Brand New Startup | Ep. #1043
09:13

In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup
  • [00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests.
  • [01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve.
  • [01:30] It will help you optimize your content.
  • [02:20] Most people can’t afford paid ads.
  • [03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses.
  • [03:30] He contacts them to ask for feedback on his software, instead of trying to sell it to them.
  • [03:55] Then he will try to get them on a call.
  • [04:45] If you are collecting emails using Drip, you are tagging people based on their interests.
  • [05:05] Oz Content reaches out to people and lets them know they are doing a webinar instead of hard selling them.
  • [06:56] Eric reaches out to influencers and others in his space and demos his software.
  • [07:15] As these people see results, the good information gets passed on.
  • [08:05] If you have a podcast, it also helps to have guests on.
  • [08:30] That’s it for today!
  • [08:34] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 09, 2019
Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either | Ep. #1042
06:04

In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either
  • [00:40] If you start small, you may have to be the CEO at first.
  • [00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is.
  • [01:30] Focus your time on what you are the best at doing.
  • [01:45] Eric doesn’t like being a CEO and it’s not his strong suit.
  • [02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would.
  • [03:05] Berkshire Hathaway just had their annual meeting.
  • [03:20] They don’t invest in tech, but rather focus on what they do know.
  • [04:35] For us, it’s too crazy to take on the role of CEO, because of all the other projects we like to focus on.
  • [05:07] That’s it for today!
  • [05:14] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 08, 2019
How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) | Ep. #1041
06:13

In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This)
  • [00:45] Orbit Media wrote a post about this very topic.
  • [01:13] If you ranked #1 in Google today, you would be 630 pixels down.
  • [01:45] There are more ads now and a lot of other content before your listing.
  • [02:00] People why are paying Google will get preferential treatment.
  • [02:30] This is why an omni-channel approach is so important.
  • [03:45] Building your brand goes a long way to combat this.
  • [03:55] In the short term, you should focus on voice search.
  • [04:41] You can use remarketing lists for search ads.
  • [04:55] You can bid on the keywords that work best for you.
  • [05:15] That’s it for today!
  • [05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 07, 2019
What's New In Ubersuggest? | Ep. #1040
07:16

In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What's New In Ubersuggest?
  • [00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free!
  • [01:30] They have a dashboard that helps you see all your info in one place.
  • [01:45] Although they stopped showing traffic value.
  • [02:38] Ubersuggest makes sure to show backlinks now, as well.
  • [03:40] They have a bar chart for the number of keywords for which you rank.
  • [03:55] They break down social shares for you.
  • [04:15] They encourage leveraging the skyscraper technique by giving you all of this information.
  • [04:35] It’s a free tool, so anyone can use it.
  • [05:00] Anytime you do keyword research with Ubersuggest, you can see the overall trends of the keyword, graphs, and how difficult it is to rank for that keyword.
  • [05:32] Neil copied BuzzSumo and made Content Ideas.
  • [06:23] That’s it for today!
  • [06:27] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 06, 2019
Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? | Ep. #1039
07:42

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?
  • [00:40] Kim K. charges an average of $300,000-500,000 per post.
  • [02:15] You can get hundreds of thousands of followers when you team up with an influencer.
  • [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back.
  • [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base.
  • [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal.
  • [05:51] Start with a micro influencer and see how it goes.
  • [06:10] Testing is important.
  • [06:45] Look at who people follow in your ideal category.
  • [06:52] That’s it for today!
  • [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 05, 2019
How to Make $8,000+/mo From Podcasting With A Small Audience | Ep. #1038
06:57

In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make $8,000+/mo From Podcasting With A Small Audience
  • [00:41] Hot Pod News is about podcasting.
  • [00:50] There is a podcast called “Disrupting Japan”.
  • [01:01] The podcaster was able to get people to pay for a subscription to his podcast.
  • [01:35] The podcaster did a number of things to get money.
  • [01:40] He ran ads.
  • [02:05] He spent 70% of the time reaching out to people for sponsorships.
  • [02:22] However, he wasn’t happy because content became secondary.
  • [02:30] So he got a full-time job instead.
  • [03:15] You have to reach a certain level to hire team members.
  • [04:10] Anytime you can monetize whatever you’re doing with ads, it means you are doing something wrong.
  • [04:40] Sell your own products and services.
  • [05:30] That’s it for today!
  • [05:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 04, 2019
Yet ANOTHER New SEO Report From Google That Will Help You Grow | Ep. #1037
05:01

In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Yet ANOTHER New SEO Report From Google That Will Help You Grow
  • [00:45] It’s a more advanced page speed tool.
  • [01:01] This tool is available through Google Search Console.
  • [01:25] They color code speeds.
  • [02:11] The faster your site loads, the higher your traffic.
  • [02:41] It’s about speed to increase sales, not rankings.
  • [02:54] For every second of delayed load time, it costs Amazon about a billion dollars.
  • [03:52] That’s it for today!
  • [03:58] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 03, 2019
7 Simple Ways to Do Due Diligence On A Website | Ep. #1036
08:34

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website
  • [00:40] This is just a way of saying you need to comb a site and check everything out.
  • [01:00] 1: Use Ubersuggest.
  • [01:15] Check out organic keywords.
  • [01:50] 2: Similar Web.
  • [02:14] They break down the regions from which you are getting traffic.
  • [03:02] 3: Ask for reports.
  • [03:30] There are tons of reports you can ask for.
  • [03:45] 4: Ask what changes the site has tested.
  • [04:04] This will help you determine growth potential.
  • [04:20] 5: SpyFu and AdBeat.
  • [04:30] These tools will help you determine ad spend.
  • [05:07] 6:Talk to the customers.
  • [05:23] It will help you determine the needs of customers.
  • [06:00] 7: Ask the company what they want.
  • [06:20] Once you determine their needs, this helps you get to the heart of the issues at hand.
  • [06:51] If you are not 110% sure, don’t move forward.
  • [07:21] That’s it for today!
  • [07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 02, 2019
What Marketers Can Learn From Live Stream Shopping in China | Ep. #1035
05:00

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China
  • [00:45] Eric recently read a piece in the Wall Street Journal about this.
  • [01:00] Live stream shopping is following an influencer while they are shopping in real time.
  • [01:15] China does 220 of these types of live streams per month.
  • [01:30] Certain shop collect a commission.
  • [01:55] Neil thinks you will start to see this in the US within the next two years.
  • [02:05] He thinks this will also include future virtual stores.
  • [02:55] Figure out if this is something you can take advantage of somehow.
  • [03:30] The combination of offline and online worlds will continue.
  • [03:45] That’s it for today!
  • [03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 01, 2019
A New SEO Report From Google That'll Show You Where to Focus Your Efforts | Ep. #1034
04:20

In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A New SEO Report From Google That'll Show You Where to Focus Your Efforts
  • [00:45] The Discover Report comes from Google Search Console.
  • [01:00] This feature allows you to see which pages and links have the most potential.
  • [01:30] On your GSC overview, Discover is under “Performance”.
  • [02:52] It’s so new that not everyone has the Discover Report link yet.
  • [03:15] This will prove a powerful tool for upgrading existing content.
  • [03:26] The report helps you focus your efforts on the right place.
  • [03:34] That’s it for today!
  • [03:41] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 31, 2019
How to Find a Reliable Marketer | Ep. #1033
08:31

In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find a Reliable Marketer
  • [00:41] If you are looking for a blogger, go to Problogger.
  • [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable.
  • [01:45] Neil tests potential marketers.
  • [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim.
  • [03:20] Getting people to do paid tests is a good way to measure future success.
  • [03:45] If you have someone in your office, the interview process is important, as well as the testing.
  • [04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground.
  • [05:25] 95% of marketers say they can do things that they cannot.
  • [06:30] Applicant tracking systems are helpful.
  • [07:15] That’s it for today!
  • [07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 30, 2019
What Should You Look For in a Link Builder? | Ep. #1032
06:26

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Look For in a Link Builder?
  • [00:36] You need content and links to succeed.
  • [00:55] So, look for a good salesperson.
  • [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good.
  • [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results.
  • [02:27] Eric would also want to know which tools they use.
  • [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient.
  • [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work.
  • [05:00] It’s important to know open and response rates.
  • [05:32] That’s it for today!
  • [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 29, 2019
The One (Simple) Tool That Accounts For Over 20% of Our Sales | Ep. #1031
06:28

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales
  • [00:39] Intercom is the tool that accounts for over 20% of our sales.
  • [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots.
  • [01:50] Intercom is helpful in teeing up a conversation.
  • [02:25] The reason so much revenue comes from Intercom, is because they have two great features.
  • [02:40] Product tours are helpful and affective.
  • [02:57] Account-based marketing has also proven useful.
  • [03:40] Hull.io in conjunction with Intercom has proven successful for Eric.
  • [04:45] Intercom also has a sales operations bot.
  • [05:30] Start with chat bots and grow from there.
  • [05:42] That’s it for today!
  • [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 28, 2019
7 Examples of Really Smart Marketing That You Should Copy | Ep. #1030
06:19

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy
  • [00:35] 1: Native advertising.
  • [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers.
  • [01:14] 2: Giveaways.
  • [01:30] Giving away small things for free can bring in users and their contact info.
  • [02:00] 3: A 30 day challenge.
  • [02:15] It’s a way of engaging people.
  • [02:42] 4: A free book funnel.
  • [02:50] Give away a book, charge for shipping, then up or downsell.
  • [03:25] 5: Superhuman.
  • [03:31] It’s a great email tool that helps you quickly create an email campaign.
  • [04:20] 6: Sell through live video.
  • [04:30] Live pitches work.
  • [04:55] 7: Minimum viable content.
  • [05:15] Create content, see what sticks.
  • [05:32] That’s it for today!
  • [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 27, 2019
7 Marketing Tasks You Should Never Outsource | Ep. #1029
07:17

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource
  • [00:35] 1: Data science.
  • [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals.
  • [01:20] 2: Podcast recording.
  • [01:30] Record in-house, because you can’t rely on the quality of outsourced audio.
  • [01:52] 3: Copywriting.
  • [02:50] 4: Video.
  • [03:08] The videographer will be working on other things and won’t be focused on your project.
  • [03:45] 5: Chat bots.
  • [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate.
  • [04:46] 6: Experimentation.
  • [04:55] Anyone can run tests for you, but only you know what you really need to test.
  • [05:25] Don’t outsource innovation.
  • [05:56] 7: Social media.
  • [06:10] You need to know what’s going on there and interact with your clients in a substantive way.
  • [06:27] That’s all for today!
  • [06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 26, 2019
Which Marketing Tasks Should You Outsource? | Ep. #1028
05:29

In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Which Marketing Tasks Should You Outsource?
  • [00:35] Once you start to have consistent content and tone, then it’s time to hire writers.
  • [01:13] Neil outsources outreach.
  • [01:48] He also outsources link-building.
  • [02:15] His team also brings in experts just to fine tune their processes.
  • [02:50] You should outsource not to save money, but to get high-quality work.
  • [04:10] In some cases, video editing may be something you can outsource.
  • [04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource.
  • [04:42] That’s it for today!
  • [04:47] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 25, 2019
How to Create an Amazing User Experience That Google Loves | Ep. #1027
06:37

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves
  • [00:40] Create something the user will love.
  • [01:31] Run surveys to see why people aren’t having a good experience.
  • [03:10] Think about the customer first and you will win in the long run.
  • [03:40] Amazon’s goal was to provide the best user experience.
  • [04:10] All of Eric’s products are Apple, because they provide a good user experience.
  • [05:25] Please your customers and you will please Google.
  • [05:51] That’s it for today!
  • [05:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 24, 2019
The Best Way to Monetize Your Site | Ep. #1026
05:41

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Way to Monetize Your Site
  • [00:40] The best way to monetize is to “sell the Tilapia”.
  • [01:20] The majority of your traffic is not going to convert.
  • [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape.
  • [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert.
  • [04:00] Often, we don’t think we have the time to do this, but you do.
  • [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash.
  • [04:49] That’s it for today!
  • [04:54] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 23, 2019
How to "Network" at Marketing Conferences | Ep. #1025
07:17

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to "Network" at Marketing Conferences
  • [00:40] We have a conference coming up and want to give attendees tips.
  • [01:28] Be interesting and interested.
  • [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested.
  • [03:02] Neil went to a marketing conference in London.
  • [03:20] He made a point to talk to the one person no one wanted to speak with.
  • [03:35] So, he gave the guy free marketing advice.
  • [03:45] Giving free value is a great way to network.
  • [04:45] Eric likes to take all collected business cards and put the info into Full Contact.
  • [06:00] You can’t build a relationship with everyone, so don’t take it personally when people don’t want to speak with you.
  • [06:33] That’s it for today!
  • [06:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 22, 2019
How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024
07:02

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
  • [00:50] Avengers had the largest opening box office ever.
  • [01:30] Fortnite used native advertising for Avengers.
  • [02:21] Audi has had their cars in almost every Marvel film.
  • [02:40] In Endgame, an Audi is featured prominently.
  • [03:30] Product placement and branding is just another smart way to cut a deal.
  • [03:45] Beats by Dre got every celebrity to wear their product.
  • [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.
  • [04:40] People want to be like their heroes, so native advertising makes sense.
  • [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.
  • [06:20] That’s it for today!
  • [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 21, 2019
The Art of Doing a Deal | Ep. #1023
05:01

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Art of Doing a Deal
  • [00:40] Everything you do with marketing is making a deal.
  • [01:30] When hiring remote workers, you are hammering out a deal.
  • [01:42] Make sure both parties love the deal.
  • [02:25] Eric read a book from a former FBI director that discussed negotiating.
  • [02:45] If you can’t get a deal done, have a backup plan.
  • [03:25] The terms define the deal.
  • [04:16] That’s it for today!
  • [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 20, 2019
The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022
06:39

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention
  • [00:38] We talked about monetization about a month ago.
  • [00:50] We forgot to talk about affiliate marketing.
  • [01:40] Affiliate offers are either paid out monthly from revenue or a flat fee.
  • [03:00] Lifetime value per company varies.
  • [04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them.
  • [04:35] We previously discussed how to get started with affiliate marketing.
  • [04:50] Rakuten and others are a great starting point.
  • [05:28] That’s it for today!
  • [05:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 19, 2019
The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021
07:58

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working
  • [01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself.
  • [01:26] Eric spent his whole day on an iPad and was able to delegate.
  • [01:45] We are both more efficient on an iPad than a desktop.
  • [02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated.
  • [02:50] Frame is a great place to get feedback on videos.
  • [04:48] Neil still does push notifications, but he knows he should delegate.
  • [05:05] Basically, delegate everything and you won’t have to do anything.
  • [06:10] Puffin is a great app that will give your iPad a desktop format/view.
  • [07:08] That’s it for today!
  • [07:16] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 18, 2019
Neil’s Billion Dollar Mistake | Ep. #1020
06:54

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Neil’s Billion Dollar Mistake
  • [00:40] Kissmetrics was part of the mistake.
  • [01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits.
  • [01:28] They built a product they thought was needed.
  • [01:40] They learned no matter what you build, people don’t want to pay for things.
  • [01:55] Version 2 required too much customization.
  • [02:40] They found people couldn’t get a lot of value out of their Google Analytics.
  • [03:05] Neil and his partner just needed to find what the gaps were, but it took them too long.
  • [03:50] Kissmetrics feel behind the crowd.
  • [04:10] They would often change directions, which was not a good idea and not great for the team.
  • [04:30] They should have executed quickly, but they didn’t or couldn’t.
  • [05:20] Neil thinks they made too many mistakes.
  • [05:30] The biggest issue was a class action litigation.
  • [06:00] They can only blame themselves.
  • [06:04] They spent too many years building the wrong product and didn’t know how to innovate.
  • [06:06] That’s it for today!
  • [06:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 17, 2019
How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019
05:22

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast
  • [00:40] We have a decent-sized podcast, but we’re no Joe Rogan.
  • [01:02] We are consistent.
  • [01:05] It takes commitment.
  • [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly.
  • [02:20] It’s always a lot of work to create and publish the content.
  • [03:01] If you already have an audience, it makes it easier to gain listeners.
  • [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time.
  • [04:40] That’s it for today!
  • [04:44] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 16, 2019
How to Fight Negative Press | Ep. #1018
06:59

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Fight Negative Press
  • [00:35] Negative press could be bad Google search results.
  • [01:05] Neil has had a really bad write up about his company.
  • [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy.
  • [02:05] Do reputation management through SEO link building.
  • [02:50] Neil ignores all the bad press and feels it is all made up.
  • [03:45] Neil also had bad article written about him in Wired magazine.
  • [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press.
  • [05:00] If it hadn’t been for the bad press, Neil would have sold his company.
  • [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously.
  • [06:08] That’s it for today!
  • [06:15] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 15, 2019
How to Make Your Live Video a Guaranteed Success | Ep. #1017
05:00

In episode #1017, we discuss how you can make your live video a guaranteed success. Tune in to hear how to maximize your live streams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Live Video a Guaranteed Success
  • [01:00] Be hard-wired,
  • [01:08] Know what you are going to say ahead of time.
  • [01:20] You don’t have to script, but have a point.
  • [01:30] Promote to your audience and alert them to live streams.
  • [01:51] Don’t forget to engage.
  • [02:05] Go live on all platforms at once.
  • [02:15] Some people want to join live streams through specific avenues, so give them a choice.
  • [02:49] Wirecast allows simulcasts.
  • [03:05] Have a CTA for each episode to generate sales.
  • [04:06] That’s it for today!
  • [04:11] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 14, 2019
Should You Reveal Your Income? A Rebuttal from John Lee Dumas | Ep. #1016
10:31

In episode #1016, we hear John Lee Dumas’ rebuttal to our previous episode about why you shouldn’t reveal your income. Tune in to hear why he thinks income reports are vital!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: John Lee Dumas’ Rebuttal on Why You Shouldn’t Reveal Your Income
  • [01:20] I’m here to rebut the idea of not sharing your income.
  • [02:00] I publish income reports because in 2011, I was trying to figure out my business plan.
  • [02:25] I pored over income reports to get a sense of how someone else made real money.
  • [02:45] In 2013, when I started making real revenue, I started publishing income reports to give people a guide map.
  • [04:05] We are a small, lean profit-generating machine and these reports help us stay that way, because they give us insight into our own business.
  • [04:30] Transparency is key.
  • [05:15] I know our reports help others improve their businesses.
  • [05:41] There are round-up posts were blogs and publishers point out the top income reports.
  • [07:15] Eric and Neil are worried about people copying business ideas. I am not.
  • [07:40] It can increase competition, but I welcome it.
  • [07:55] They said you can open yourself up to litigation, but I have a good legal team, so I’m not worried.
  • [09:15] That’s it for today!
  • [09:23] Go check out John’s Podcast Entrepreneur on Fire.
  • [09:31] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 13, 2019
How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime | Ep. #1015
05:20

In episode #1015, we discuss how to grow your Facebook group for free. Tune in to hear how you can grow your group without spending a dime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime
  • [00:40] Groups have better engagement than fan pages,
  • [01:22] Getting the first few thousand shouldn’t cost you anything.
  • [01:45] Push your current audience to the group.
  • [01:55] Use email and push notification blasts.
  • [02:25] Go live on the group to increase engagement.
  • [03:15] Leverage assets.
  • [03:35] Try guest posts and direct people to your group.
  • [03:35] Ask people in your group to ask others to join.
  • [03:50] Offer incentives.
  • [04:21] That’s it for today!
  • [04:26] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 12, 2019
7 Steps to Getting Started with Affiliate Marketing | Ep. #1014
07:52

In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Steps to Getting Started with Affiliate Marketing
  • [01:05] 1: Commission Junction is one of the many networks out there.
  • [01:32] ClickBank is for info.
  • [01:47] 2: Look for partnerships.
  • [01:55] Why not add your product as a back-end offer to a more successful product?
  • [02:15] Tai Lopez has a real estate course.
  • [02:25] The last level of the course is another person’s course.
  • [03:22] 3: Incentivize.
  • [03:45] Incentivize affiliates or partners, otherwise, they won’t work as hard for you.
  • [04:03] 4: Meet affiliates directly.
  • [04:12] Attend a conference.
  • [04:28] 5: Hire an affiliate manager.
  • [04:50] You need someone to organize and run affiliate campaigns.
  • [05:21] When Neil had no idea what to do, he read a book.
  • [05:42] 6: Use software to track affiliates.
  • [05:53] Try Has Offers.
  • [06:15] 7: Make sure you treat affiliates as people.
  • [06:30] They are your partners, not underlings.
  • [06:51] That’s all for today!
  • [06:55] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 11, 2019
How to Get Started with Paid Performance Marketing | Ep. #1013
06:43

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Started with Paid Performance Marketing
  • [00:40] Affiliate marketing can be performance marketing.
  • [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead.
  • [01:25] Neil thinks it is running paid ads.
  • [01:40] Facebook loves paid ads.
  • [02:02] Go to your competitors’ fan pages and look at their info and ads link.
  • [02:26] SEMRush is good for this research, as well.
  • [03:25] Tracking and attribution is important.
  • [03:34] Leaddyno is a great tool for this.
  • [04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose.
  • [04:41] Focus on one area before you focus on too many things and spread yourself thin.
  • [05:19] That’s it for today!
  • [05:24] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 10, 2019
How Podcasts can be Harmful (We Don’t Know Everything) | Ep. #1012
05:19

In episode #1012, we discuss how podcasts can be harmful. Tune in to understand exactly what we mean.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Podcasts can be Harmful
  • [01:08] We just want to tell you guys we don’t know everything!
  • [01:32] Don’t just take our word for anything, but fact check and explore yourselves.
  • [01:50] Depending on market conditions, our advice has been wrong and we’ve had to retract or revise our advice.
  • [02:25] All our advice is based on our experience.
  • [02:37] When listening to a podcast, you really should consider the source.
  • [03:05] Make sure the advice applies to your industry.
  • [03:30] Just because you copy your competition, doesn’t mean it will work for you at any given time.
  • [03:55] That’s it for today!
  • [04:04] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 09, 2019
One Simple Hack to Driving Free Traffic | Ep. #1011