Marketing School - Digital Marketing and Online Marketing Tips

By Neil Patel & Eric Siu.

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Description

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Episode Date
Should You Rebrand Your Logo? | Ep. #929
05:54

In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Rebrand Your Logo?
  • [00:36] Slack recently rebranded their logo.
  • [00:52] We are either neutral or against it.
  • [01:17] People think the new logo looks like a swastika.
  • [01:42] In general, think about how rebrands have gone historically.
  • [02:00] Single Grain recently rebranded.
  • [02:10] They created a story around the new logo and it fits their image more than the other one.
  • [02:40] Eric and his team wanted to rebrand.
  • [02:52] They wanted their logo to look more like a grain.
  • [03:10] People really liked their rebrand.
  • [03:22] Instagram rebranded.
  • [03:33] People don’t like change and Eric didn’t like it himself.
  • [04:00] If you think the rebrand is going to help your business, it probably won’t.
  • [04:43] That’s it for today!
  • [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 15, 2019
What You Should Do in a PR Crisis | Ep. #928
06:53

In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Should Do in a PR Crisis
  • [00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved.
  • [01:10] Celebrities were paid to promote this event and the event basically didn’t exist.
  • [01:26] There are two documentaries about it on Netflix and Hulu.
  • [01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event.
  • [02:15] The result was an insane situation.
  • [02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers.
  • [03:00] Deal with a crisis by being transparent.
  • [03:11] Be willing to take advice about what to do to remedy the problem.
  • [03:35] Treehouse allowed some people to buy the service at a lower cost and pissed off the people who paid more.
  • [04:07] Eric made a point to apologize to the CTO and investors. Admitting his mistake was helpful.
  • [05:05] Also, Treehouse was called out for divulging sensitive information about their users, when they were not. They had to do a lot of damage control.
  • [05:48] That’s all for today!
  • [05:56] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 14, 2019
The Secret to Winning With Social Media | Ep. #927
07:32

In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Secret to Winning With Social Media
  • [00:40] Slowly, we’re starting to do more and more social media posts.
  • [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads.
  • [01:20] If you post on social media, you get rewarded for popular content.
  • [01:40] Whatever resonates with people will get circulated more by the site.
  • [01:50] Engagement is the secret to winning.
  • [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram.
  • [02:35] Some people think longer content is better, but that isn’t accurate.
  • [02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that.
  • [03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged.
  • [03:30] You will find that people will stay on your videos longer if you follow her format.
  • [03:55] The formula applies to different forms of social media.
  • [04:10] Ask for comments, as they have more value than likes.
  • [05:44] That’s all for today!
  • [05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 13, 2019
7 Simple Ways to Promote Your Blog | Ep. #926
05:22

In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Ways to Promote Your Blog
  • [00:33] 1: Use advertising!
  • [00:41] You have many options and it’s the most viable way to promote.
  • [00:52] 2: Comment on other blogs in your field.
  • [01:07] Leave thoughtful comments on related blogs and make sure you leave your name and web address.
  • [01:30] 3: Guest posts and collabs.
  • [01:40] No matter which format you use, this will help get your name out there.
  • [01:56] 4: Repurpose your content on Quora.
  • [02:07] You can get thousands of views per month.
  • [02:38] 5: Email marketing.
  • [02:48] Email lists are great ways to promote your business.
  • [03:07] You can also buy email drops from other lists.
  • [03:16] 6: Push notifications.
  • [03:25] This is a good way to bump up the number of visitors to your site,
  • [03:36] 7: Use different social tools.
  • [03:50] Scheduling posts is key. The more you can automate the better.
  • [04:02] That’s all for today!
  • [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 12, 2019
Is It Worth Writing a Book? | Ep. #925
06:34

In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Worth Writing a Book?
  • [00:40] Eric is writing a book called, Levelling Up.
  • [00:47] It’s about entrepreneurship.
  • [01:15] There are many steps to publishing, the first of which is writing a proposal and pitching your book.
  • [01:49] Neil has a New York Times bestseller on the market.
  • [02:05] He feels it didn’t help increase his speaking fees or business. He would not publish again.
  • [02:50] His book was unrelated, so he feels it would have helped to write a book that was more relevant to his business.
  • [03:22] Selling books isn’t as effective as getting new visitors to your website.
  • [03:43] Eric thinks Neil will come around to publishing.
  • [04:50] That’s it for today!
  • [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 11, 2019
How to Come Up With Unlimited Amount of Content Ideas | Ep. #924
06:08

In episode #924, we discuss how you can come up with unlimited content ideas. Tune in to hear how we do this every week.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Come Up With Unlimited Amount of Content Ideas
  • [00:58] The Single Grain team goes to “content church” where they get together and brainstorm different ideas.
  • [01:30] If you 25 new ideas from your team, one idea can be spun out into several kinds of content.
  • [02:04] Use UberSuggest to check out how keywords are trending and ranking.
  • [02:25] Every writer has their own ideas. If you give writers a topic, they won’t perform as well.
  • [02:45] Have your writers pitch ideas.
  • [04:25] If you have ideas for us, pitch us! We love hearing suggestions.
  • [04:56] That’s all for today!
  • [05:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 10, 2019
A Brilliant Example of Conference Marketing | Ep. #923
06:59

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Brilliant Example of Conference Marketing
  • [00:35] Drift is a chatbot company.
  • [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
  • [01:30] Check out what they are offering.
  • [02:50] Neil no longer uses Intercom, because it is too expensive.
  • [03:10] Meanwhile, Drift is being creative and trying something new.
  • [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
  • [04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
  • [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
  • [05:55] That’s all for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 09, 2019
We're Throwing a Free Marketing Conference For You | Ep. #922
06:09

In episode #922, we discuss our free live event! Tune in to hear why and how this free conference in downtown LA came about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: We're Throwing a Free Marketing Conference For You
  • [00:41] We promised we would throw a conference once we reached 1 Million downloads.
  • [01:01] We have now reached that mark and will be throwing the event in downtown L.A.
  • [01:20] We don’t have a venue yet.
  • [01:30] The event will be a whole day with food and guest speakers.
  • [01:45] We might even do a live Marketing School Q&A.
  • [02:15] We will put out the information on our Marketing School homepage.
  • [02:50] This could be a great networking opportunity.
  • [03:25] If this event goes well, we will probably put on more events in the future.
  • [04:45] Neither of us is going to plan the event, members of our team obviously will.
  • [05:17] That’s it for today!
  • [05:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 08, 2019
How to Produce 300 Blog Posts a Month | Ep. #921
06:44

In episode #921, we discuss how you can produce 300 blog posts a month. Tune in to hear how this feat is even possible.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Produce 300 Blog Posts a Month
  • [00:45] Eric and Neil have discussed created new, unique content.
  • [01:10] Now, they want to discuss quantity instead.
  • [01:26] You need a team to help you achieve 300 posts per month.
  • [01:55] It isn’t the rule of 7 anymore, it’s probably more like the rule of 15.
  • [02:20] You have to be omnipresent.
  • [02:45] There’s nothing wrong with covering the basics instead of coming up with the newest content.
  • [03:15] The omni-channel approach is the way to get yourself seen.
  • [03:35] American Journalists are struggling right now. Find the people looking for work so they can help you create quality content.
  • [05:25] Upwork is a great resource for talented writers.
  • [05:43] That’s it for today!
  • [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 07, 2019
How Podcasts Can Make You More Money (Even If You Don't Listen to Them) | Ep. #920
07:04

In episode #920, we discuss how podcasts can make you more money. Tune in to hear how podcasts can be lucrative.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Podcasts Can Make You More Money (Even If You Don't Listen to Them)
  • [00:40] Bundle podcasts and offer them as a deal, similar to a book funnel.
  • [00:57] Russell Brunson did this with his podcast and it worked.
  • [01:20] If you don’t have a podcast, contact podcast creators, license their podcast, and repurpose their episodes.
  • [01:55] Once someone buys from you, you can always re-pitch them.
  • [02:40] Think of starting a service that categorizes podcasts.
  • [03:00] Russell Brunson’s podcast scheme earned him thousands of dollars.
  • [03:40] When someone checks out, try to sell them more stuff using a service like ClickFunnel.
  • [04:14] Book funnels work really well, but we haven’t had the time to do it.
  • [04:35] We will accept offers to help us write a book or monetize our podcast.
  • [04:43] Check out Frank Kern to see how he did his funnel.
  • [04:57] That’s it for today!
  • [05:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 06, 2019
7 Traits That Make Amazing Content Marketers | Ep. #919
05:57

In episode #919, we discuss the 7 traits that make amazing content marketers. Tune in to hear what traits you need to be successful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Traits That Make Amazing Content Marketers
  • [00:35] 1: Consistency.
  • [01:00] You have to be consistent to be successful.
  • [01:10] 2: Creativity.
  • [01:20] Think outside the box.
  • [01:30] 3: Being data driven.
  • [01:40] You have to make decisions based on data.
  • [02:15] 4: Hiring non-Ivy Leaguers.
  • [02:20] Sometimes, Ivy League alumni are too smart for their own good.
  • [02:30] Neil had trouble understanding a Dartmouth graduate that he interviewed.
  • [02:57] 5: Being open minded.
  • [03:29] 6: Passion.
  • [03:40] Do what you love and your content will fare much better.
  • [03:51] 7: Resourcefulness.
  • [04:01] Resourceful people are hustlers and can find great solutions to big problems.
  • [04:38] That’s it for today!
  • [04:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 05, 2019
How to Find Your Passion | Ep. #918
05:46

In episode #918, we discuss how to find your passion. Tune in to hear how we found ours and you can too!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find Your Passion
  • [00:38] As a kid, Neil thought he wanted to be a Doctor.
  • [00:54] At first, he just wanted to make money, but that wasn’t a good way to find his passion.
  • [01:25] What you’re naturally good at, tends to be what you are passionate about.
  • [01:40] It makes it feel less like work, when you enjoy what you do.
  • [02:15] When Eric was 9, he stole his mom’s credit card and signed up for MSN.
  • [02:35] He then learned HTML and built his own site.
  • [02:45] Once big games started coming out, he began to play them and was really good at them.
  • [03:00] He thought he could be a professional gamer, but that wasn’t a career then.
  • [03:15] He almost flunked out of college, but eventually found something that interested him.
  • [03:57] That’s all for today!
  • [04:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 04, 2019
7 Ways to Get Cheap Marketing Labor | Ep. #917
05:43

In episode #917, we discuss 7 ways to get cheap marketing labor. Tune in to hear where you can find quality, affordable workers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Ways to Get Cheap Marketing Labor
  • [00:35] 1: Upwork.
  • [00:45] This is a way to find the best freelancers out there. The best ones are usually the freelancers who have made the most money.
  • [01:10] 2: Check forums and communities on social media sites and blogs.
  • [01:45] 3: Craigslist is another good resource.
  • [02:02] You can find great writers and interns through this site.
  • [02:22] 4: Sites like Moz have lists or tools to find digital marketing providers.
  • [02:58] 5: Check college boards.
  • [03:26] 6: Post a job listing on your podcast or blog site. You will be surprised.
  • [03:57] 7: WeWorkRemotely is a place to post listings and find great freelance/remote workers.
  • [04:19] That’s it for today!
  • [04:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 03, 2019
The Key to Marketing! | Ep. #916
06:01

In episode #916, we discuss the key to marketing. Tune in to hear what makes us so successful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Key to Marketing!
  • [00:35] The key is consistency.
  • [01:00] We not only talk about an omni-channel approach, we use it ourselves every day.
  • [01:25] The people who are best at marketing have a focused message.
  • [02:01] We have never missed one day of recording Marketing School.
  • [02:25] Though we are not the smartest or richest, we are successful because we are consistent.
  • [02:36] We figured out what we loved, so it makes it easy to remain consistent.
  • [03:40] When we wake up in the morning, we are happy.
  • [04:22] The goal of life should not be to make money, but to find something you enjoy doing.
  • [04:30] That’s all for today!
  • [04:39] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 02, 2019
What Tai Lopez and Grant Cardone Can Teach You About Marketing | Ep. #915
07:17

In episode #915, we discuss what you can learn from Tai Lopez and Grant Cardone. Tune in to hear what they could teach you about marketing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Tai Lopez and Grant Cardone Can Teach You About Marketing
  • [00:40] You will notice that guys like Tai Lopez are flashy.
  • [00:50] They also produce a lot of content.
  • [01:45] Guys like Tai know how to target the right people.
  • [02:02] He also repeats core messages over and over.
  • [02:25] Tai knows his audience.
  • [03:02] Grant Cardone has his own studio.
  • [03:14] It would seem he and Tai spend a lot of money on the content they create.
  • [04:06] We do the similar things in that we repeat core messages and know our audience.
  • [04:30] Tai Lopez is known for his social media presence.
  • [04:40] Instead of assuming their ads are spammy, click through and see for yourself.
  • [05:10] Webinars are a great funnel.
  • [05:20] Tai and Grant do a lot of partnerships with other sites and businesses.
  • [05:40] Collaborations are key.
  • [05:59] That’s it for today!
  • [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 01, 2019
The Best Twitter Traffic Hack | Ep. #914
04:43

In episode #914, we discuss our best Twitter traffic hacks. Tune in to hear how we drive traffic with Twitter.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Twitter Traffic Hack
  • [00:54] If you can get people engaged, they will visit your site.
  • [01:21] Eric makes lists of people he enjoys following.
  • [01:35] When someone writes a tweet storm, he likes to jump in and get a conversation going.
  • [02:21] When you link up to an article through a tweet, it drives traffic.
  • [02:37] The best source of traffic is a clip of a video that directs to the full video link.
  • [02:47] People who watch a video are more likely to convert.
  • [02:59] That’s all for today!
  • [03:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 31, 2019
How to Only Produce Blog Posts People Want to Read | Ep. #913
07:25

In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read
  • [01:00] Content marketing is hit or miss.
  • [01:15] A lot of the content we produce does not get read.
  • [01:42] Go to BuzzSumo and it will show you your competitors most popular content.
  • [01:50] Also try UberSuggest, which will help you track keyword trends.
  • [02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank.
  • [02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after.
  • [02:48] Take all of your information that you have gathered using the above tools and combine the results.
  • [03:10] Always try to provide a new, unique spin on the topic at hand. Have a point of view.
  • [03:50] You have to have more “at bats”.
  • [04:00] The more opportunities you have, the more likely it is for you to get a hit.
  • [04:30] Look at content from a social and search perspective.
  • [05:10] Check sites with similar posts and reach out to them. Get them to cross-link your post.
  • [05:32] Share new posts on all social media sites.
  • [05:57] Going live on YouTube can actually get you more views.
  • [06:30] That’s all for today!
  • [06:35] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 30, 2019
The Number 1 Marketing Channel You Have to Leverage | Ep. #912
07:06

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage
  • [00:45] Omni-channel is the number 1 marketing channel you have to leverage.
  • [01:10] The market is so flooded, that you have to have an omni-channel approach.
  • [01:30] The content re-usage framework explains how to take on this approach.
  • [02:00] Have a process to follow, it will make work and life easier.
  • [02:15] Create processes for each type of marketing.
  • [02:45] This is the way to create more quality content at scale.
  • [03:00] Don’t be too rigid with your process.
  • [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts.
  • [03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads.
  • [04:02] We have to create a ton of content, so you will too.
  • [04:30] The Google algorithm keeps changing and makes things extremely competitive.
  • [05:15] You have to be more patient and persistent.
  • [05:25] Speaking engagements get you fewer conversions than they used to.
  • [06:04] That’s all for today!
  • [06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 29, 2019
How to Juice LinkedIn | Ep. #911
05:34

In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Juice LinkedIn
  • [00:45] No one ever talks about LinkedIn.
  • [01:06] The organic reach is extremely powerful right now.
  • [02:00] Eric made a video, posted it on LinkedIn and tagged several relevant people. That post got a ton of views with little effort.
  • [02:25] It’s hard to get that same amount of reach on Facebook.
  • [02:37] LinkedIn is hungry for video content, so upload any kind of video and you will get traffic.
  • [03:30] Get people from your company to engage with your post.
  • [03:48] Timing doesn’t matter on LinkedIn.
  • [04:18] If you and your team share WiFi, jump off the network to engage with your posts, that way the likes and shares come from different IP addresses.
  • [04:46] That’s it for today!
  • [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 28, 2019
Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) | Ep. #910
08:07

In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads)
  • [01:08] Joe Rogan’s podcast gets 100 Million downloads per month.
  • [01:21] The podcast makes $40 Million a year.
  • [01:40] We are not interested in monetizing our podcast, as we are not going to make anywhere near that much money.
  • [02:28] When Neil spoke at a recent conference, people inquired about the free event in LA.
  • [02:47] More than ten people approached Neil about the LA event.
  • [03:00] Podcasting is good for branding.
  • [03:35] They don’t want to pollute the brand by advertising on the show.
  • [03:47] When creating a podcast, you should have a goal.
  • [04:10] This show has cost us more money than we’ve gotten out of it.
  • [05:07] The free event will end up costing us money, but will pay out great dividends.
  • [06:15] Building up good will pays off in the end.
  • [06:40] Entrepreneur on Fire made over $45,000 last month.
  • [07:12] That’s it for today!
  • [07:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 27, 2019
How SEO Will Change in 2019 | Ep. #909
06:42

In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How SEO Will Change in 2019
  • [00:46] Content marketing is going to change.
  • [01:02] Unless you are writing something that is new, it won’t rank.
  • [01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause.
  • [02:28] Voice search is increasing in popularity.
  • [02:31] By 2020, half of all searches are going to be voice searches.
  • [02:45] Check out Backlinko for advice on how to prep your business for voice search.
  • [02:51] Amazon Poly will take all your long-form text and turn it into an audio file.
  • [03:06] Amazon Poly increases dwell time on your site.
  • [03:30] YouTube SEO will be more popular.
  • [03:45] It’s important to go after other search engines like YouTube.
  • [04:45] Chat bots cut down on your speed score.
  • [04:55] It will be important to optimize for speed.
  • [05:15] Update your content on a regular basis.
  • [05:40] That’s it for today!
  • [05:45] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 26, 2019
Hard Work Isn't The Key to Success | Ep. #908
07:02

In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of.


We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Hard Work Isn't The Key to Success
  • [01:02] Just because you put in hours, doesn’t mean you will be successful.
  • [01:45] The key is working more efficiently, not more.
  • [01:54] Neil doesn’t schedule meetings on Fridays.
  • [02:35] Always make time for yourself.
  • [02:42] If you’re creative, you can be successful.
  • [03:00] In order to scale, it’s important to have processes.
  • [03:15] Hire people who are smarter than you.
  • [04:26] When hiring, ask yourself if you would work for this person and if you admire them.
  • [05:15] If a person’s references don’t check out, it’s a big red flag.
  • [06:04] That’s it for today!
  • [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 25, 2019
How to Make Your Content Go As Far As It Can | Ep. #907
05:55

In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can
  • [00:38] We are going to be talking about an omni-channel approach a lot more this year.
  • [01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
  • [02:00] You will generate more traffic and leads by repurposing content.
  • [02:15] Check out the Content Re-usage Framework.
  • [04:18] Eric reached out to Ahrefs to promote the podcast.
  • [04:30] The cross-promotion was beneficial to both parties.
  • [05:03] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 24, 2019
Being Dumb Will Make You More Money | Ep. #906
07:55

In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Being Dumb Will Make You More Money
  • [00:50] You don’t have to be good at everything to do well.
  • [01:08] Eric can’t code and he’s not detail oriented.
  • [01:25] He is aware of what his talents are and where he could improve.
  • [01:45] Neil is good at HTML and PHP, but “sucks” at management.
  • [02:45] Neil’s mom told him he had no common sense.
  • [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
  • [04:10] Make sure you hire the right people who will excel at things the you do not.
  • [05:15] Be really good at what you enjoy and find people to fill in the gaps.
  • [06:15] Remember to be humble and accept weaknesses in yourself.
  • [06:52] That’s all for today!
  • [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 23, 2019
How Digital Marketing Will Change in 2019 | Ep. #905
08:04

In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Digital Marketing Will Change in 2019.
  • [01:10] Marketing is shifting in ways that many people don’t appreciate.
  • [01:25] When we started, not a lot of people were doing content marketing, but now there is too much content.
  • [02:10] Google ranks content based on quality and newness.
  • [03:00] Neil has been doing a lot of live videos lately.
  • [03:35] One piece can become ten thanks to content repurposing.
  • [04:45] Leverage an omni-channel approach.
  • [05:00] Leverage the personal approach, as well.
  • [05:48] In 2020, voice search will be 50% of all searches.
  • [06:30] Machine learning is also on the rise.
  • [07:00] That’s it for today!
  • [07:07] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 22, 2019
Is Marketing Really Just Marketing? | Ep. #904
07:12

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Marketing Really Just Marketing?
  • [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem.
  • [00:50] Isn’t marketing just another engineering problem?
  • [01:14] Who would be better at marketing: a person or a machine?
  • [01:35] Marketers are also the people that come up with ways to automate marketing.
  • [02:10] If you look at Google, it was created by Engineers.
  • [02:25] Engineers are the ones solving a lot of problems.
  • [02:35] People that are running marketing nowadays are “growth hackers”.
  • [03:00] Dropbox grew through a referral program.
  • [03:30] Eric and Neil need Engineers to help them with their marketing solutions.
  • [04:20] Marketing is really just an engineering problem.
  • [05:15] How can someone learn to be more creative?
  • [05:30] Draw inspiration from different areas/industries.
  • [05:48] That’s it for today!
  • [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 21, 2019
I Got Hit by a Google Algorithm Update and I Can't Recover | Ep. #903
05:40

In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover
  • [00:54] If your traffic isn’t going back up, you need to diversify.
  • [01:08] Try different forms of SEO (YouTube).
  • [01:20] An omni channel approach is so important.
  • [01:47] It’s helpful to be paranoid as a business owner.
  • [02:01] Once you get one channel working, move on to the next best channel.
  • [02:35] Once you have diversified, you can afford to take more risks in the future.
  • [02:51] You used to be able to achieve success through one channel, but times have changed.
  • [03:31] The average millionaire has 7 revenue streams.
  • [04:20] Neil has 13 revenue streams.
  • [04:52] Be hungry and paranoid.
  • [04:54] That’s it for today!
  • [04:59] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 20, 2019
How to Meet Millionaires | Ep. #902
07:00

In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Meet Millionaires
  • [00:41] Millionaires go to events that have a cost associated with them.
  • [00:54] A lot of millionaires go to Summit.
  • [01:15] TED attracts a lot of wealthy people.
  • [01:53] Eric likes to plan out what events he is going to attend each year.
  • [02:10] He is going to an EO University event in Portugal.
  • [02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful.
  • [02:45] You will attract people with money if you offer solutions they may not have thought of.
  • [03:13] Don’t charge for advice or services, just offer your help.
  • [03:33] Neil met a wealthy guy by helping him for free for over a year.
  • [04:30] You have to understand why people befriend each other.
  • [04:45] Connect on your common interests.
  • [05:18] Provide value and go deep.
  • [05:25] Treat millionaires the same as you would anyone else.
  • [06:09] That’s all for today!
  • [06:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

 

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Jan 19, 2019
How to Control Page 1 of Google (Not Just Rank #1) | Ep. #901
07:04

In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1)
  • [00:38] Why not rank #1 and #2?
  • [00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings.
  • [01:10] Ranking 0 means you can occupy the answer box.
  • [01:32] A lot of this comes down to title tags. Google looks at who is generating clicks.
  • [02:00] Use Clickflow to check your pages and run A/B tests.
  • [02:15] Don’t duplicate your content. It can be similar, but not the same.
  • [02:33] This will also help when cross-linking.
  • [02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest.
  • [03:05] If you don’t want to spend money on Google Ads, you can remarket for search ads.
  • [04:04] Consider creating multiple sites.
  • [04:15] This includes social profiles and guest-posting.
  • [04:30] Buffer grew through guest-posts.
  • [05:22] Having a few competing sites is a lot of work/upkeep.
  • [05:32] Remember to update your content.
  • [06:00] Use Ahrefs Link Intersect, as this will show you everyone who links to your competitors, but not your site.
  • [06:15] That’s it for today!
  • [06:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 18, 2019
How You Can Do SEO Without Build Links | Ep. #900
07:05

In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Do SEO Without Build Links
  • [00:40] If you have a good product, you don’t have to fight for links, content, or attention.
  • [00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary.
  • [02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking.
  • [03:00] Leverage social sites to get more press.
  • [03:15] Reddit has subreddits for everything and is a great resource.
  • [04:18] Our sites already have domain authority, so our tactics will be different.
  • [05:00] Eric’s team is planning to create more products and sites that are practical.
  • [05:56] There are paid tools that have more features than Ubersuggest, but they aren’t free!
  • [06:11] That’s it for today!
  • [06:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 17, 2019
How to Self-Motivate | Ep. #899
06:07

In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Self-Motivate
  • [00:55] If you’re truly passionate about your product, it will keep you motivated.
  • [01:13] Do what you love, so it never seems like work.
  • [02:05] With each new project/domain, Eric learned something new.
  • [02:46] As long as you’re improving over time, you will eventually reach your goal.
  • [03:25] When Neil worked on projects he hated, he wasn’t motivated.
  • [03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people.
  • [04:00] If you need more money, cut back on things in your personal life.
  • [04:15] Read the book, Scaling Up.
  • [05:10] Figure out what is important to you and frame your life around that.
  • [05:23] That’s it for today.
  • [05:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 16, 2019
Day in Life of a Newbie SEO | Ep. #898
06:46

In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Day in Life of a Newbie SEO
  • [01:05] Eric made Light Show Videos and thought the site was going to be a hit.
  • [01:30] He thought people would want to see laser light shows from music festivals.
  • [01:48] He did keyword research and found high volume keywords.
  • [01:58] Then he created content by finding YouTube videos of light shows and writing about them.
  • [02:32] He then started reaching out to similar sites and got a few cross-links.
  • [02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money.
  • [03:20] Neil created a job board, but he wasn’t getting any traffic.
  • [04:08] He also did outreach and tried to make connections.
  • [04:23] After changing his email template, he got 1 response.
  • [04:41] It takes a lot of fine tuning to be successful.
  • [05:20] Double down on what works.
  • [05:33] Don’t just focus on traffic, remember to track revenue.
  • [05:57] That’s it for today!
  • [06:02] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 15, 2019
How to Find an Angel Investor | Ep. #897
06:12

In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find an Angel Investor
  • [00:34] Go to AngelList.
  • [00:45] This is the easiest way to get started.
  • [00:52] Eric just raised his original money through friends and family.
  • [01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward.
  • [01:17] Y Combinator Safe Note is a simple agreement for future equity.
  • [01:34] It took him 2 weeks to raise $100,000.
  • [01:51] Find relevant investors (those who understand your field).
  • [02:18] You have to be ok with getting a “no”.
  • [02:40] Look up how other major businesses raised money.
  • [03:30] When raising money through Angel Investors, make sure your pitch is solid and contains all pertinent information investors would want to know.
  • [04:20] Don’t just go through the motions.
  • [04:49] If you don’t have a solid business network, go to conferences to build one.
  • [05:27] You can also put your product up on Product Hunt, as a lot of VC’s check out that site.
  • [05:29] That’s all for today!
  • [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 14, 2019
7 Facebook Ad Hacks That'll Crush it in 2019  | Ep. #896
05:08

In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Facebook Ad Hacks That'll Crush it in 2019
  • [00:33] 1: Run Messenger ads, as they are inexpensive.
  • [01:07] 2: Turn off Instagram ads when running Facebook ads.
  • [01:22] You will get the lowest ROI on Instagram.
  • [01:35] 3: The story ads are performing well, so try one before they become too popular.
  • [01:48] 4: Make remarketing videos.
  • [02:00] 5: Facebook has an A/B testing option that you should try.
  • [02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats.
  • [03:31] 7: Don’t just duplicate your ads.
  • [03:50] Share one page post and stop splitting social stats.
  • [04:20] That’s it for today!
  • [04:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 13, 2019
7 YouTube Ad Hacks That'll Crush it in 2019  | Ep. #895
05:23

In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 YouTube Ad Hacks That'll Crush it in 2019
  • [00:35] 1: Make an offer with a countdown.
  • [01:00] 2: Use YouTube to drive people to another video, instead of your site.
  • [01:30] This is a less expensive CPA.
  • [01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats.
  • [02:11] 4: Drive ads to your videos for higher engagement.
  • [02:41] 5: Use videos for retargeting.
  • [02:52] Cram your message in as quickly as possible.
  • [03:18] 6: Drive ads to a sort of “choose your own adventure”.
  • [03:40] The options allow the customer to customise their experience.
  • [03:53] 7: Custom Intent Audiences are great ways to target the right customers based on search history.
  • [04:31] That’s it for today!
  • [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 12, 2019
The Number 1 Hack to Converting Visitors into Leads | Ep. #894
04:41

In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads
  • [00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?”
  • [01:00] Quizzes tend to increase conversions.
  • [01:20] The Ask Method is about the method of uses questions and quizzes to increase sales.
  • [02:15] Try Lead Quizzes and Outgrow to create quizzes.
  • [02:32] Make sure your questions provide value to your visitors.
  • [02:52] When it comes to leads, there are various ways to follow up.
  • [03:05] Eric uses email to follow up.
  • [03:32] Neil likes to schedule phone calls with leads.
  • [03:48] That’s all for today!
  • [03:51] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 11, 2019
The Secret to Facebook's Organic Algorithm | Ep. #893
04:57

In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Secret to Facebook's Organic Algorithm
  • [00:38] Everyone thinks it’s about getting likes and shares.
  • [00:56] There is no way to guarantee that everyone will see status updates.
  • [01:15] Focus on getting the highest number of comments on your posts. Facebook values comments.
  • [01:50] The key is asking the right question.
  • [02:50] The whole purpose of social networks is to be social.
  • [03:20] Be creative.
  • [03:40] Don’t forget to engage with people yourself.
  • [04:10] That’s it for today!
  • [04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 10, 2019
You Have to Try This Marketing Strategy in 2019 | Ep. #892
06:47

In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019
  • [00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition.
  • [01:30] Hubspot got into the CRM space a few years ago.
  • [01:56] They coined the term “inbound marketing”.
  • [02:42] The web is changing.
  • [03:10] Infrastructure and engineering are easy now, because of AWS and being less costly.
  • [03:15] Freemium is a way to separate yourself from the crowd.
  • [04:22] Start in the blue ocean before diving into the red.
  • [04:55] Content marketing is hard to get into, because so many people are doing it.
  • [05:15] Find alternative content outlets.
  • [05:55] Be consistent and your fans will find you
  • [05:59] That’s it for today!
  • [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 09, 2019
7 Content Marketing Hacks That'll Crush it in 2019 | Ep. #891
05:43

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here

In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Content Marketing Hacks That'll Crush it in 2019
  • [00:36] 1: The Skyscraper Technique.
  • [00:49] Producing posts or videos better than the top ranked results. Google the method.
  • [01:19] 2: Take your most popular content and update it.
  • [01:41] Improving content will keep your rankings up.
  • [02:00] 3: Stand out from everyone else. Find ways to be different.
  • [02:44] 4: Don’t solely focus on text-based content.
  • [03:12] 5: Have an omnichannel approach.
  • [03:28] Google the Content Reusage Framework to give you some guidance on this.
  • [03:55] 6: Use Clickflow to A/B test your headlines.
  • [04:08] 7: Do keyword research with Ubersuggest.
  • [04:50] That’s it for today!
  • [04:55] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 08, 2019
7 Social Media Hacks That'll Crush it in 2019 | Ep. #890
05:10

In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Social Media Hacks That'll Crush it in 2019
  • [00:33] 1: Have an omnichannel approach.
  • [01:18] 2: Use the “Info & Ads” button on Facebook, this will help you see the ads a given person is running.
  • [01:35] 3: Do live streams.
  • [01:57] 4: Encourage comments and respond to them.
  • [02:30] 5: Collaborate with others who have similar audiences.
  • [03:45] 6: Remarket everyone who didn’t check out on various social sites.
  • [04:05] 7: When running ads on YouTube, make sure you split your ads between different channels, so it won’t affect your watch time in the long term.
  • [04:19] That’s it for today!
  • [04:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 07, 2019
7 SEO Hacks That'll Crush it in 2019 | Ep. #889
06:07

In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 SEO Hacks That'll Crush it in 2019
  • [00:35] 1: Have a sidebar within your blog and link to your cornerstone content.
  • [00:55] 2: Don’t forget about footer links.
  • [01:05] 3: Take the terms for which you rank and use a keyword research tool. Find the long-tail phrases and put them into the page that is ranking.
  • [01:50] 4: Amazon Polly will help you increase dwell time on your site.
  • [02:15] 5: Build a brand.
  • [02:30] Make sure people return to your site to build a strong brand.
  • [02:58] 6: Our mutual friend has a Wordpress Plug-in called YouTube Subscribe. Use this to embed other people’s videos, but have the subscribe button link to your channel.
  • [04:30] 7: Don’t forget about YouTube SEO.
  • [05:10] This will ensure that your video will rank.
  • [05:20] That’s it for today!
  • [05:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 06, 2019
7 Google Ads Hacks That'll Crush it in 2019 | Ep. #888
05:55

In episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Google Ads Hacks That'll Crush it in 2019
  • [00:45] 1: Custom-intent audiences.
  • [01:01] Anyone searching for “red shoes” can get a red shoes ad.
  • [01:20] The CPA is low.
  • [01:30] 2: Create a remarketing video for all the people that didn’t check out.
  • [01:50] Do an opposite pitch in this video.
  • [02:10] 3: Don’t forget to connect your YouTube ads with analytics.
  • [02:50] 4: Stop driving people back to the same landing page.
  • [03:27] 5: Don’t forget about CPA bidding.
  • [03:42] Once you get a few conversions, switch your bid amount.
  • [04:15] 6: Run ads on Gmail.
  • [04:35] 7: Don’t forget about Google Display Network Responsive Ads.
  • [04:55] Have a responsive image.
  • [05:05] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 05, 2019
7 Marketing Lessons You Can Learn From Fortnite | Ep. #887
07:06

In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite
  • [00:40] Fortnite is free to play.
  • [00:55] Freemium is a great way to entice people.
  • [01:12] Acquire the volume first, then collect revenue.
  • [01:30] You don’t have to be perfect right off the bat.
  • [01:40] Adapt and add new things later.
  • [02:08] Fortnite has taken elements from other games.
  • [02:41] They use channel-based marketing.
  • [03:55] Don’t forget to engage with your community.
  • [04:25] Especially talk to the most popular people in your community.
  • [04:49] There’s no such thing as bad press.
  • [05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof.
  • [05:35] Fortnite allows cross-platform play.
  • [06:10] When you allow for that, you allow for a bigger community.
  • [06:16] That’s it for today!
  • [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 04, 2019
What You Can Learn From the Chinese About Business | Ep. #886
08:29

In episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Can Learn From the Chinese About Business
  • [00:35] Eric has been reading a book AI Superpowers.
  • [00:54] As China was becoming a big world power, they had a lot of catching up to do when it came to the internet/technology.
  • [01:15] So, there was a lot of copying.
  • [01:28] Look at what other people are doing and out-execute them.
  • [02:05] Copying caught them up, but now they are the innovators.
  • [02:20] The Chinese don’t just work five days, 9-5.
  • [02:35] If you love what you’re doing, you won’t get burned out.
  • [02:50] You don’t need a life.
  • [03:10] The Chinese work 9am-9pm, 6 days per week.
  • [03:33] Eric and Neil work 7 days per week and they don’t get burned out.
  • [04:15] Even in America, copying is becoming more acceptable.
  • [04:45] All the apps with “Stories” copied Snapchat.
  • [05:25] Noah Kagan copied a lot from HelloBar.
  • [06:00] WeChat is a powerful app.
  • [07:03] Leverage the best concepts and apply them to your business.
  • [07:26] That’s it for today!
  • [07:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 03, 2019
How Sending Fewer Emails Will Generate You More Traffic | Ep. #885
04:45

In episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Sending Fewer Emails Will Generate You More Traffic
  • [00:40] Gmail and other providers all have filtering systems in place.
  • [01:30] Stop emailing people who do not open your emails on a regular basis.
  • [01:45] Mailchimp will help you figure out which people to cut from your list.
  • [02:25] Convertkit has tools that will help you with this, as well.
  • [02:54] Look at your email list and make sure you’re not sending emails to a general account and prune any of those addresses from your list.
  • [03:45] Email isn’t dead yet, so it’s important to look at this!
  • [03:49] That’s it for today!
  • [03:53] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 02, 2019
How to Start Off Strong in The New Year | Ep. #884
06:34

In episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Start Off Strong in The New Year
  • [01:03] Eric likes to look over his year and see what worked and what didn’t.
  • [02:15] Neil wants you to have three weekly marketing meetings (Monday, Wednesday, and Friday).
  • [02:25] Your team can keep reflecting on the past week and what they could improve.
  • [03:00] Team members should submit ideas and then implement them each week.
  • [04:20] Block off time for different tasks.
  • [05:50] Take different elements of our ideas that resonate with you and put them into play.
  • [05:57] That’s it for today!
  • [06:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 01, 2019
You Have to Do This in 2019 if You Want to Dominate Google | Ep. #883
05:45

In episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Have to Do This in 2019 if You Want to Dominate Google
  • [00:34] Branding is so important.
  • [01:02] If you have a strong brand, Google will rank you higher.
  • [01:10] Check your ranking with Google Trends.
  • [03:13] The only way to build a brand is to be omnipresent.
  • [03:33] You have to market in all aspects, but you have to stick with it for years to be successful.
  • [04:25] Coca-Cola took years before they were the hit brand they are today.
  • [04:50] Be methodical and see what resonates with your audience.
  • [05:06] That’s all for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 31, 2018
If You Ignore This SEO Strategy You've Already Lost | Ep. #882
07:07

In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost
  • [00:35] The big trend right now is YouTube SEO.
  • [01:06] The one thing that isn’t competitive right now is YouTube SEO.
  • [01:45] On YouTube there isn’t a long waiting period to achieve results.
  • [03:00] Put your ads on a different channel, so it doesn’t affect your watch time.
  • [03:25] Optimize your video by putting keywords in the description and title.
  • [03:40] Include a transcript via an SRT file.
  • [03:51] Rev is helpful for this task.
  • [04:48] Tube Sift is helpful for searching keywords.
  • [05:15] Consider your thumbnail image and make sure it is click-worthy.
  • [06:10] That’s it for today!
  • [06:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 30, 2018
What No One Tells You About Content Marketing | Ep. #881
05:05

In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What No One Tells You About Content Marketing
  • [00:35] The key isn’t just writing new content and promoting it.
  • [00:55] You have to update your old content.
  • [01:07] Kill off your irrelevant content.
  • [02:05] Have a methodical process for updating and repurposing your content.
  • [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly.
  • [03:37] You should be evaluating your content once per year, but ideally once every few months.
  • [04:09] That’s it for today!
  • [04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 29, 2018
How to Sell Anything on Facebook and Instagram | Ep. #880
06:20

In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram
  • [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
  • [01:05] On Instagram story ads, people are encouraged to swipe up for more info.
  • [01:12] They are then led to a landing page, where they can opt-in to emails.
  • [01:17] After that, they get to see the training video.
  • [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
  • [01:55] Build a connection with people before you pitch them.
  • [02:20] Send people to pre-sales pages.
  • [02:40] Don’t be shady.
  • [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
  • [03:15] If people go to an authoritative site, they will trust your products or services.
  • [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
  • [05:25] That’s it for today!
  • [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 28, 2018
The Truth About Content Marketing and Success | Ep. #879
04:40

In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Truth About Content Marketing and Success
  • [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run.
  • [00:55] It’s better to create evergreen content.
  • [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product.
  • [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed.
  • [02:12] Once you get one channel working, start building out to become omnipresent.
  • [03:04] Everytime we have tried creating viral content, it never works.
  • [03:40] You have to spend more time and effort to build a brand.
  • [03:56] That’s it for today!
  • [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 27, 2018
Here's What I Did When My Google Traffic Tanked | Ep. #878
05:11

In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's What I Did When My Google Traffic Tanked.
  • [00:38] Google is always going to win, no matter how hard you try.
  • [01:00] We don’t rely on one channel and neither should you.
  • [01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc.
  • [01:55] It’s important to diversify.
  • [02:15] Neil’s team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes.
  • [03:12] When you are omnipresent, you are just running good defense.
  • [04:00] Don’t just look at the days your traffic dipped, go back 30 days to see what could have caused the dip.
  • [04:13] That’s it for today!
  • [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 26, 2018
Our Marketing Predictions for 2019 | Ep. #877
06:38

In episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Marketing Predictions for 2019
  • [00:45] Everything is moving to live video.
  • [01:00] If you create YouTube or Facebook videos, you will get more social engagement.
  • [01:36] Really sophisticated AI is a long way off, but it’s getting better each year.
  • [02:20] Machine learning and AI will one day make SEO a lot easier.
  • [02:55] SEO will evolve in 2019.
  • [03:15] Repurpose old content in an attempt to remain omnipresent.
  • [04:30] Marketing is becoming a lot more expensive.
  • [04:45] Free products and services are going to be big this coming year.
  • [05:33] Google Profitwell’s Product Led Growth study.
  • [05:55] That’s all for today!
  • [05:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 25, 2018
How to Craft an Irresistible Headline | Ep. #876
06:29

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Craft an Irresistible Headline
  • [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.
  • [01:40] Don’t bait people, instead survey people using Survey Monkey.
  • [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.
  • [03:00] Have a hook.
  • [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them.
  • [04:18] Run an A/B Split Test using variations of the title.
  • [05:22] Keep your hook the same, but change a small element of it to target different people.
  • [05:28] That’s it for today!
  • [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 24, 2018
7 Landing Page Hacks to Test in 2019 | Ep. #875
05:36

In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019
  • [00:35] 1: Using a tool like Landbot to make a conversational landing page.
  • [00:51] If you want an example of this, go to the Marketing School site.
  • [01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once).
  • [01:40] 3: Write concise copy.
  • [01:54] Swiped has good examples of this.
  • [02:10] 4: Do the opposite of what everyone else is doing.
  • [02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns.
  • [03:21] 5: Post a video on your landing page.
  • [03:44] 6: Create a longer landing page.
  • [04:15] 7: Incentivize people.
  • [04:52] That’s it for today!
  • [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 23, 2018
Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874
06:51

In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink
  • [00:55] Red Bull isn’t just a drink, but a brand.
  • [01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump.
  • [01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%.
  • [01:40] Red Bull focuses on a simple product and extreme marketing.
  • [02:00] Red Bull is all about building a community.
  • [02:45] They love putting their logo on cars, teams, etc.
  • [03:15] Monster is smaller. They came from Hanson Juices.
  • [03:45] They rebranded from Hanson Energy to Monster Energy.
  • [04:05] Red Bull owns 43% of the market share, while Monster owns 39%.
  • [04:15] What works for one, may not work for another.
  • [04:30] Consider that what works for your competitors may not work for you.
  • [04:35] Use last-mover’s advantage: find the gaps in the market and fill them in.
  • [05:20] 5 Hour Energy Drink looked at the market and filled in the gaps.
  • [05:40] 5 Hour Energy is marketed towards 9-5er’s.
  • [06:00] That’s it for today!
  • [06:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 22, 2018
A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873
05:55

In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Simple Little Hack to Generate More Visitors (Without Spending on Ads)
  • [00:40] Get your employees and team members to promote your products and content on social media.
  • [02:04] You are earning views without having to pay for them.
  • [02:25] Trade social media favors.
  • [03:12] Eric’s team upvoted or liked his LinkedIn content and it helped promote his post.
  • [04:30] This tactic has helped put people on the map.
  • [05:01] That’s all for today!
  • [05:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 21, 2018
Our Master Marketing Plan for the New Year (Part 2) | Ep. #872
05:02

In episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 2)
  • [01:01] Eric’s traffic is currently around 200,000/month.
  • [01:05] Just a couple of years ago, they were only at 4000/month.
  • [01:25] What has been working is constantly upgrading and repurposing content.
  • [01:45] It’s important to be omnipresent, so his team will be doing live videos soon.
  • [02:08] They’re going to test sponsoring live events, as well.
  • [02:25] Eric is sponsoring the Growth Marketing Conference.
  • [03:00] Eric will not be giving software away. He’s targeting mid-market to enterprise businesses.
  • [03:30] Eric’s team doesn’t make YouTube videos yet, but they plan to do that moving forward.
  • [03:50] Ask yourself “What can I start doing?” and “What can I stop doing?”
  • [03:55] Asking yourself these questions will help you succeed in the new year.
  • [04:00] That’s it for today!
  • [04:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 20, 2018
Our Master Marketing Plan for the New Year (Part 1) | Ep. #871
04:22

In episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 1)
  • [00:35] On this episode, we’re going to discuss Neil’s master marketing plan.
  • [01:01] Marketing is heavily saturated.
  • [01:22] Neil intends to blog more, podcast, and make YouTube and live videos.
  • [01:45] He intends to release more free software.
  • [01:57] If he can gobble up market share, he can figure out how to monetize those users.
  • [02:20] The main part of his plan is as follows: release SEMRush features, BuzzSumo features, and a Moz-like SEO Analyzer for free.
  • [02:35] He predicts he will reach 3 Million visits per month if he does this.
  • [02:55] Neil has already started to do some of this, so it’s already increased his traffic.
  • [03:05] That’s it for today!
  • [03:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 19, 2018
7 Facebook Ads Tips For 2019 & Beyond | Ep. #870
07:03

In episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Facebook Ads Tips For 2019 & Beyond
  • [00:38] 1: Eric’s team starting running Facebook and Instagram Story ads. Original cost per acquisitions was $8-9, but now it’s at $4-5.
  • [01:00] You can make quick videos, because they don’t need to be well-produced.
  • [01:30] 2: Make your own content, do not use a professional photographer.
  • [02:11] Self-produced content converts better.
  • [02:33] 3: Use Many Chat or any chat program.
  • [02:55] Try to get people to converse on Facebook Messenger.
  • [03:44] 4: When you collect a Facebook lead, send them to a Schedule Once page.
  • [04:05] This is a great way to schedule calls with leads.
  • [04:22] 5: Direct Heroes Instagram bots are great.
  • [04:55] 6: Test out different ways to generate sales.
  • [05:15] 7: Share and promote content.
  • [06:10] That’s it for today!
  • [06:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 18, 2018
How Books Can Make You More Money (Even if You Don't Read Them) | Ep. #869
05:56

In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them)
  • [00:40] Frank Kern was able to make money from books by giving one away.
  • [00:52] Book funnels work.
  • [01:10] Even though the buyers only pay for shipping, your costs will still be low.
  • [01:20] However, you won’t make much back.
  • [01:34] You recoup costs by getting the buyers to buy from you again.
  • [01:45] Keep upselling once you hook them.
  • [02:00] Use the book to liquidate your advertising costs.
  • [02:35] Russell Brunson has a great book funnel.
  • [03:16] Test your back-end offers before offering a book funnel.
  • [03:55] Scribe is a company that helps people create and publish books.
  • [04:26] The book funnel works best when you’re running ads for it.
  • [04:56] That’s it for today!
  • [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 17, 2018
The Best Marketers Do This | Ep. #868
07:11

In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Marketers Do This
  • [00:40] The best marketers document.
  • [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team.
  • [01:35] You won’t know what is working unless you document it.
  • [02:22] Eric documents anything he has done two or three times.
  • [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions.
  • [03:00] Create an internal workplace Wiki to track everything.
  • [03:45] Looop is a great training option, as is Trainual.
  • [04:15] If you are going to document, get the whole company on board.
  • [05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything.
  • [05:50] Make sure you have someone organizing the documentation process.
  • [06:04] That’s it for today!
  • [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 16, 2018
7 Email Marketing Hacks That You Aren't Leveraging (But Should) | Ep. #867
06:46

In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune in to hear what tactics you shouldn’t take for granted.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Email Marketing Hacks That You Aren't Leveraging (But Should)
  • [00:45] 1: Have a super-signature at the bottom of your email.
  • [01:12] 2: Clean your lists.
  • [01:40] If you keep sending emails to people who don’t open them, Gmail will push them to spam.
  • [02:41] 3: Use Sender Score to see if you are being blacklisted.
  • [03:04] 4: Re-send your email to those that didn’t open it (with slight tweaks).
  • [03:48] 5: Instead of putting a bunch of links in your email, keep it simple.
  • [04:10] 6: Don’t send HTML based emails with templates.
  • [05:06] 7: Write nine word emails.
  • [05:15] When you do this, it should be right to the point.
  • [05:33] It’s a great way to get a conversation started.
  • [05:49] That’s it for today!
  • [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 15, 2018
The #1 Job Email Marketing Is Supposed To Do | Ep. #866
05:34

In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do
  • [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails.
  • [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days.
  • [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat.
  • [02:31] Neil likes to drive people to his webinar right from the email.
  • [02:50] He feels this generates more immediate revenue.
  • [03:35] Ben Settle has an email list called Email Players.
  • [03:50] He popularized the idea of “Seinfeld Emails”.
  • [04:15] Every Tuesday, Neil writes custom emails to promote his blog posts.
  • [04:28] That’s it for today!
  • [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 14, 2018
The One Thing You Have to Do Before You Start Doing SEO | Ep. #865
04:20

In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO
  • [00:36] Look up your competitors in Ahrefs or SEMRush.
  • [00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value.
  • [01:02] This information will help you determine what you should target.
  • [01:45] Once you find one competitor, you can find others using the above listed tools.
  • [02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not.
  • [02:36] Use the Keyword Difficulty Tool to see how hard it would be to rank for a given topic.
  • [02:50] BuzzSumo will give you an idea of competitors’ social shares.
  • [03:10] That’s it for today!
  • [03:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 13, 2018
7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864
06:07

In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
  • [00:32] 1: Write a better title.
  • [00:55] Try to bring people to the point of sale.
  • [01:05] 2: Leverage curiosity.
  • [01:20] Try to have a juicy hook.
  • [01:52] 3: Improve your meta description.
  • [02:30] 4: Use adjectives.
  • [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
  • [03:25] 5: Make sure you use a good thumbnail in YouTube.
  • [04:00] Your thumbnail even matters on Facebook.
  • [04:15] 6: Use rich snippets.
  • [04:30] There is usually a plugin in Wordpress to help with something like this.
  • [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
  • [05:15] That’s it for today!
  • [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 12, 2018
How to Do Internal Linking The Right Way | Ep. #863
05:29

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Do Internal Linking The Right Way
  • [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.
  • [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.
  • [01:25] Be more selective with this particular tactic.
  • [01:45] Create content around long-tail phrases.
  • [02:25] If you look at Zappos, they structure their site really well.
  • [02:45] Each category page leads to further, more specific categories.
  • [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.
  • [03:25] Make sure your sitemap is logical.
  • [03:50] Interlinking throughout your content is a successful tactic.
  • [04:24] That’s it for today!
  • [04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 11, 2018
The 12 Days of Christmas (Marketing Edition) | Ep. #862
04:34

In episode #862, we discuss a great holiday marketing campaign idea. Tune in to hear how you can run a 12 Days of Christmas marketing campaign.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The 12 Days of Christmas (Marketing Edition)
  • [01:10] When Eric was at Treehouse, they did a 12-day giveaway.
  • [01:40] They even partnered with other companies to help sweeten the deals.
  • [01:52] Use Viper or King Sumo Giveaways to run your giveaway campaign.
  • [02:40] Most people use these campaigns to increase revenue, but others use it to gain loyal customers.
  • [03:25] That’s it for today!
  • [03:31] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 10, 2018
How to Get More Search Traffic in 30 Days (Without Paying for It) | Ep. #861
04:53

In episode #861, we discuss how you can get more search traffic in 30 days. Tune in to hear what you can do to bump up your traffic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get More Search Traffic in 30 Days (Without Paying for It)
  • [00:35] Everyone has search traffic, but how do you get more really quickly?
  • [01:02] Use Google Search Console and look at the pages that are getting the most traffic.
  • [01:15] Try Keyword Tool or UberSuggest and type in the keywords that are driving people to your site.
  • [01:25] Take the long-tail variations and include them in your copy.
  • [02:03] Eric used this technique and has increased his traffic by 20% month over month.
  • [02:41] Eric and his team took content that was out of date and updated it!
  • [03:05] Use the content re-usage framework to help guide you through the process of updating content.
  • [03:50] That’s it for today!
  • [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 09, 2018
7 Last Minute Holiday Marketing Ideas | Ep. #860
06:35

In episode #860, we discuss 7 last-minute holiday marketing ideas. Tune in to hear 7 great ways to promote your business this holiday season.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Last Minute Holiday Marketing Ideas
  • [00:50] 1: Leverage the 12 days of Christmas.
  • [01:02] Each day, you can have a special offer.
  • [01:32] 2: Have a special, one day event.
  • [02:20] 3: Discount your most popular or profitable items, so you can an influx of traffic and sales.
  • [03:08] 4: Have a photo-sharing contest on social media.
  • [03:26] Make sure the contest is product-centric and also offer your product as a prize.
  • [03:48] 5: The spinning wheel (like Wheel of Fortune).
  • [04:07] A prize wheel is a great way to attract people.
  • [04:24] 6: Have a gift card bonus.
  • [04:34] As an example, for every $100 in gift cards someone buys, offer an additional amount, like $25 for free.
  • [05:07] 7: Cross-promote your products and services with another company.
  • [05:24] That’s it for today!
  • [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 08, 2018
How to Get Sales and Marketing to Work Together | Ep. #859
05:31

In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Sales and Marketing to Work Together
  • [00:38] You will often see the Marketing and Sales departments working against each other.
  • [01:15] Figure out what would align both teams.
  • [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO.
  • [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.
  • [03:35] CRO’s are worth hundreds of thousands of dollars.
  • [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.
  • [04:20] Use the Traction framework.
  • [04:27] That’s all for today!
  • [04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 07, 2018
Why Dwell Time Matters for SEO (and How to Increase It) | Ep. #858
05:03

In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Dwell Time Matters for SEO (and How to Increase It)
  • [00:36] Dwell time is how long people spend on your page.
  • [00:46] Google factors this in when ranking your site.
  • [01:05] The longer a visitor stays on your site, the more engaged they are.
  • [01:57] Look at your pages with the most search traffic and figure out the highest ranking keywords.
  • [02:30] If you make sure that your webpage answers the questions people are searching for, it will increase your dwell time.
  • [02:41] A friend of ours has an app called “YouTube Subscribe Bar”.
  • [03:00] When you write a post, find a relevant video on YouTube, plug the embed code into the app, and it will not only embed the video, but allow you to post a link to subscribe to your channel instead of the video creator’s channel.
  • [03:50] If you’re not sure what people want, make a survey asking them.
  • [04:04] That’s it for today!
  • [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 06, 2018
7 Tools Will Help You Kick Butt in 2019 & Beyond | Ep. #857
08:00

In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Tools Will Help You Kick Butt in 2019 & Beyond
  • [00:45] Gong can be used for sales and to help coach your team.
  • [02:00] Ahrefs Link Intersect lets you compare yourself to three of your competitors.
  • [02:40] Loom lets you record your screen.
  • [03:06] It will also let you draw on the screen and have a call to action at the end of your video.
  • [03:33] EverWebinar will help you create great webinars.
  • [04:15] Wirecast allows you to livestream and simulcast your events.
  • [04:57] VidIQ is a great video tool that will help you get more views.
  • [05:17] Zoom is a great conference call and webinar tool.
  • [06:00] This tool is perfect for increasing engagement.
  • [06:20] Neil prefers WebinarJam.
  • [07:00] That’s it for today!
  • [07:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 05, 2018
How to Create a Marketing Plan for 2019 | Ep. #856
06:36

In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a Marketing Plan for 2019
  • [00:48] Traction is a great resource to use and live by.
  • [01;05] Use each quarter to plan for the next one.
  • [01:55] Use Zoom to meet with your remote team.
  • [02:10] Scale up everything that worked.
  • [02:35] Think about how to increase lifetime value of customers.
  • [03:45] Think about something extreme you can do.
  • [03:53] Take something that is working and double down on it.
  • [04:07] Think about what to eliminate.
  • [04:31] What ideas can you use from other industries and apply it to your business?
  • [04:56] What can you steal from competitors?
  • [05:12] That’s it for today!
  • [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 04, 2018
How Often Should You Re-Write Your Content? | Ep. #855
04:09

In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Should You Re-Write Your Content?
  • [00:40] Neil goes through his content once per year.
  • [01:20] Hubspot has employees specifically for content repurposing.
  • [01:45] Problogger is a great place to find some of the best writers to help repurpose your content.
  • [02:40] If your traffic dips, you’ll find that if you stay on top of updating your content, you will have fewer dips.
  • [03:09] That’s it for today!
  • [03:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 03, 2018
The One SEO Tactic We Use That You Don't | Ep. #854
06:08

In episode #854, we discuss the one SEO tactic we use, but you probably aren’t. Tune in to hear what you should be doing to increase your traffic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One SEO Tactic We Use That You Don't
  • [00:45] The one tactic you’re neglecting is upgrading your content.
  • [01:15] Take the pages that are getting you the most search traffic and improve the content. This will get you even more traffic.
  • [02:05] After Eric upgraded some of his content, it increased his number of visitors by 4x.
  • [02:45] People like to link to top ranking pages.
  • [03:22] See which of the top keywords you already have and add more of the top-ranking keywords and paragraphs of text that relate to said keywords.
  • [04:45] Use Ahrefs to check your keyword rankings.
  • [05:17] That’s it for today!
  • [05:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.

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Dec 02, 2018
The One Twitter Tool You Have to Use But Aren't | Ep. #853
04:12

In episode #853, we discuss the one Twitter tool you have to use. Tune in to hear what vital tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Twitter Tool You Have to Use But Aren't
  • [00:36] The tool you should be using is SparkToro.
  • [00:44] It will tell you how many of your followers are bots, among other things.
  • [01:14] SparkToro checked Trump’s account and found that 61% of his followers are bots.
  • [01:22] The tool also gives you a klout score.
  • [01:50] We both use Twitter as an immediate news source.
  • [02:10] SparkToro also gives you the latest marketing news, as well.
  • [02:40] This tool will help you identify your real followers, which is key towards increasing engagement and conversions.
  • [03:10] That’s it for today!
  • [03:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 01, 2018
How Long Does It Really Take For Marketing to Kick In? | Ep. #852
05:51

In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In?
  • [00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results.
  • [01:15] If you can break even in 90-120 days, you’re in good shape.
  • [02:12] The thing that takes the longest is branding.
  • [03:25] You want to see results months over months.
  • [03:40] When testing, cut the things that are losing money and try something else.
  • [04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice.
  • [04:35] Have a sense of urgency, but be patient.
  • [04:52] That’s it for today!
  • [04:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 30, 2018
The Majority of Your Customers Won't Come From Marketing (It Will Come From This) | Ep. #851
06:14

In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  The Majority of Your Customers Won't Come From Marketing (It Will Come From This)
  • [00:50] Create a good product or service and you will gain customers from word of mouth.
  • [02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising.
  • [03:10] They recently announced a new product.
  • [03:22] That was enough marketing for them. The buzz has already begun.
  • [03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them.
  • [04:45] They love to use celebrity marketing to do the talking for them.
  • [05:05] Be remarkable and people will talk about you.
  • [05:20] That’s it for today!
  • [05:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 29, 2018
Should You Focus on Link Building in 2019? | Ep. #850
06:52

In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Focus on Link Building in 2019?
  • [00:40] Spend time on it, but don’t let it be your primary focus.
  • [01:15] Take an omni-channel approach to marketing.
  • [01:35] Moz and Search Engine Land take up most of the listings. Bigger brands take up more space.
  • [01:51] Focus on building your brand; the omni-channel approach is key to this.
  • [02:45] You won’t succeed immediately.
  • [02:55] Creating content and building a funnel will help you gain momentum.
  • [03:15] It’s not a numbers game, it’s about quality.
  • [04:00] Google doesn’t want to penalize everyone, they want to show the most relevant sites.
  • [04:25] Try to do it right and use useful and relevant information.
  • [04:45] Some of our podcast information is contradictory, because things have changed over the past year.
  • [05:30] Once you have momentum, the site will continue to grow.
  • [06:02] That’s it for today!
  • [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 28, 2018
How to Keep Your Team Up to Date With Marketing | Ep. #849
07:10

In episode #849, we discuss how you can keep your team up to date with marketing. Tune in to hear how you can stay on top of marketing trends.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Keep Your Team Up to Date With Marketing
  • [00:45] Eric went to a conference where he listened to how one company tracks employee progress.
  • [01:38] Tweet at Eric if you would want to hear more about tracking employee progress.
  • [02:05] Once a source stops broadcasting, they are no longer a reliable source,
  • [02:22] Neil’s company does a Lunch and Learn once per week: free food and a seminar.
  • [02:45] Create Skype or Slack groups for FYI’s.
  • [03:15] The key is just to encourage constant learning.
  • [03:45] Eric’s team has a show and tell. Everyone gets 5 or 10 minutes and people vote on who is offering the best information.
  • [05:30] Consider lunch and learn events, conferences, and other in-person events.
  • [06:00] Figure out what jives with your team members and adapt the learning methods to them.
  • [06:11] That’s it for today!
  • [06:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 27, 2018
How to Put On A Simple Brand Building Event | Ep. #848
06:55

In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Put On A Simple Brand Building Event
  • [00:35] Last year, we had a Q&A event in LA.
  • [01:15] We spent $3000 and made $2500, so we only lost $500.
  • [01:30] Start small and be ok with losing money.
  • [01:40] It’s important to have the right audience in attendance,
  • [02:25] Having the right people will give you a greater ROI.
  • [03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc.
  • [03:50] Most companies generate some amount of business from networking.
  • [04:30] If it’s not high-ticket, you will lose money.
  • [05:12] If you are small, start small and have just one audience draw speaking at your event.
  • [05:53] That’s it for today!
  • [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 26, 2018
How Eric Got His Podcast Banned | Ep. #847
04:18

In episode #847, we discuss how Eric got his podcast banned. Tune in to hear what Eric did and how he fixed the situation.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: How Eric Got His Podcast Banned
  • [00:40] Initially, when making Growth Everywhere, there were only a few ways to promote a podcast.
  • [01:14] You would see which podcasts your desired audience was listening to and then use the same keywords from those podcasts.
  • [01:50] They started cracking down on “keyword stuffing”.
  • [02:15] His team realized that they weren’t discoverable to new listeners, so they had to change their keywords.
  • [02:36] They also had to reach out to the support.
  • [03:08] If you add keywords in the description, but not the title, you will be fine.
  • [03:18] That’s it for today!
  • [03:21] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 25, 2018
The Best SEO Tool That You Haven't Tried | Ep. #846
05:32

In episode #846, we discuss the best SEO tool you haven’t tried. Tune in to hear what tool you need to use every day!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best SEO Tool That You Haven't Tried
  • [00:34] Ahrefs is the best tool!
  • [00:47] There are features you probably aren’t using.
  • [00:54] The Link Intersect lets you compare three competitors’ domains to your own.
  • [01:30] When someone links to multiple sites in the same industry, they are likely to link to your site in that same industry.
  • [02:50] Eric and Neil are probably only using a few features themselves, but they try to make the most of Ahrefs.
  • [03:25] Spend time using the Link Intersect and use the data you gain from that.
  • [04:31] That’s all for today!
  • [04:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 24, 2018
What Should You Do When Marketing is too Expensive? | Ep. #845
05:55

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive?
  • [00:36] Each year, the costs go up.
  • [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads.
  • [01:05] Those channels produce good ROI.
  • [01:19] However, the best ROI comes from conversion optimization.
  • [01:46] Profitwell is a pricing services company.
  • [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise.
  • [02:36] They have found that content marketing remains effective.
  • [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer.
  • [03:47] Clickfunnels will help you maximize your funnel.
  • [04:40] It’s rare that people focus on the lifetime value of their customers.
  • [04:47] That’s it for today!
  • [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 23, 2018
How to Know Every Company That Visits Your Site | Ep. #844
05:32

In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Know Every Company That Visits Your Site
  • [00:35] Lead Feeder looks at the IP addresses of those visiting your site, which pages they visited, and how long they stayed.
  • [00:56] They will often provide a dashboard that shows the contacts and LinkedIn profiles of visitors to your site.
  • [01:32] Making sure you are GDPR compliant is important, so talk to a lawyer.
  • [01:50] If your goal is to go after the Microsoft’s of the world, reaching out to top execs is extremely difficult.
  • [02:10] It’s much easier to approach top level execs at mid-sized companies.
  • [03:05] Response rates are much higher at smaller companies.
  • [03:15] Make sure you include the use of chat tools like Drift or Intercom.
  • [03:30] Clearbit is also a great email tool.
  • [03:58] Listen to the Growth Everywhere Drift episode with the VP of Marketing.
  • [04:38] That’s it for today!
  • [04:41] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 22, 2018
How Content Marketing Will Change in 2019 | Ep. #843
05:13

In episode #843, we discuss how content marketing will change in the coming year. Tune in to hear how you can get ahead of the trends.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Content Marketing Will Change in 2019
  • [00:50] We are more conscious of doing omni-channel marketing.
  • [01:40] Content is most likely old and regurgitated, which affects rankings.
  • [02:23] Content marketing is played out.
  • [02:45] You have to produce new, cutting edge content or it won’t rank well.
  • [03:44] Build good will with live events.
  • [04:01] It is so important to build actual relationships with people in order to succeed.
  • [04:10] That’s it for today!
  • [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 21, 2018
7 Growth Hacks That Will Help You Drive More Sales  | Ep. #842
06:57

In episode #842, we discuss 7 growth hacks that will help you to drive more sales. Tune in to hear how you can increase your sales rates.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Growth Hacks That Will Help You Drive More Sales
  • [00:33] 1: Full Contact.
  • [00:45] At networking events, people still trade business cards. Full Contact takes the information off scanned business cards and helps you organize it.
  • [00:58] It works in conjunction with Zapier.
  • [01:22] It reduces time spent on data entry.
  • [01:28] 2: Gong.
  • [01:44] Gong will help you determine how a pitch went.
  • [02:05] You can use the data to help optimize conversion rates.
  • [02:54] 4: Schedule Once.
  • [03:10] This will help you schedule Sales Rep calls and target the correct leads.
  • [03:41] 5: Reducing Friction.
  • [04:05] The cost per acquisition for a webinar lead was around $12, which is pretty high. It recently dropped to $4.
  • [04:20] 6: Integrate with Twilio.
  • [04:40] You can send text reminders for scheduled sales calls.
  • [05:05] 7: Front.
  • [05:15] Once you have people opt in to emails or messages, you integrate Front with Twilio and send text messages and share those conversations with others on your team.
  • [06:02] That’s it for today!
  • [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 20, 2018
How SEO Will Change in 2019 | Ep. #841
06:05

In episode #841, we discuss how SEO is going to change in 2019. Tune in to hear what is on the horizon for Internet marketing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How SEO Will Change in 2019
  • [00:44] The change is going to regard branding.
  • [01:05] Over the last few years, the more links you build, the higher your rankings.
  • [01:25] Links are still powerful, but brands rank and retain their rank long term.
  • [02:22] If you build a brand, you are virtually indestructible.
  • [03:05] To build a brand, you need to engage in many different marketing aspects: SEO, social, content marketing, etc.
  • [03:25] You used to be able to build a brand through a single channel, but now you need to leverage every channel you can.
  • [03:45] SEO alone doesn’t work as well as it used to.
  • [04:15] Eric got a lead that came in through a YouTube video posted on Facebook.
  • [04:45] Be patient: you won’t see much action in the first 3-6 months of building your brand.
  • [05:08] That’s it for today!
  • [05:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 19, 2018
Have No Audience? Do This | Ep. #840
08:43

In episode #840, we discuss what you should do to build an audience. Tune in to hear how you can build a following.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Have No Audience? Do This
  • [00:45] Try going live.
  • [01:21] Drive traffic to a live video and try to build good will.
  • [01:45] You can promote a live stream to your email lists or other social lists.
  • [02:01] Social networks push live content.
  • [02:20] If you’re going to do live content, use YouTube, Facebook, Instagram, and Periscope.
  • [02:52] Live content boosts your engagement numbers.
  • [03:45] Retarget the top 5-10% of people that watch your live video.
  • [04:50] Brendon Burchard recorded a livestream of an online course.
  • [05:15] Afterwards, that video can become a reusable asset.
  • [05:30] You can talk about other people’s products and services if it will benefit your audience and help you build your number of followers.
  • [06:05] A lot of money doesn’t need to be spent creating live streams.
  • [06:27] Wirecast allows you to simulcast live streams.
  • [06:55] Neil is going to stop speaking at conferences and only do live streams.
  • [07:25] That’s it for today!
  • [07:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 18, 2018
Here's The Secret Instagram Weapon No One Is Talking About | Ep. #839
07:47

In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's The Secret Instagram Weapon No One Is Talking About
  • [00:48] Direct Heroes is a chatbot for Instagram.
  • [01:00] It works through DM’s.
  • [01:25] If you are a brand, you can ask people to DM you and from there, you can set up automatic responses.
  • [02:08] On social platforms, the best way to drive conversions is to engage your followers.
  • [03:05] Drift has written great content on conversational marketing.
  • [03:25] 2% of Eric’s leads are from conversational marketing.
  • [04:22] It’s important to use the chatbots to drive people to other content, an email list, or some other aspect of your marketing funnel.
  • [05:25] Our tickets are too expensive, so manning chats wasn’t worth our time.
  • [06:08] One of Eric’s friend runs a company called LTV Plus. They are chat agents that man your bots.
  • [06:46] That’s it for today!
  • [06:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 17, 2018
How To Make Your SEO 10x More Effective  | Ep. #838
08:12

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How To Make Your SEO 10x More Effective
  • [00:48] Conversion rate optimization is the thing to do.
  • [01:35] It’s the one thing in marketing that, while unpopular, is the most effective.
  • [02:40] Conversion XL is a great blog for ideas and inspiration.
  • [02:46] Conversion-Rate-Experts is another great resource.
  • [02:57] Quicksprout is a third resource to check out.
  • [03:08] If you are looking for a paid solution, look at Visual Website Optimizer.
  • [04:00] Quantitative data will be helpful in determining where you lose people.
  • [04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data.
  • [05:35] You’re going to have to run a ton of tests to get statistical significance.
  • [06:15] If you don’t have a ton of traffic and you’re in the B2B space, you may not want to optimize for sales, but rather for leads.
  • [06:46] That’s all for today!
  • [07:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 16, 2018
What Goes Up Must Come Down | Ep. #837
06:09

In episode #837, we discuss traffic patterns. Tune in to hear why losing traffic is normal.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Goes Up Must Come Down
  • [00:40] The stock market is having a bad week.
  • [00:55[ The SEO market is fluctuating, as well.
  • [01:12] Eventually, everyone’s traffic goes down.
  • [02:05] There are always cycles in business.
  • [02:20] Every marketing channel changes their algorithm.
  • [03:00] Keep innovating and trying new channels. Never let your foot off the gas.
  • [04:08] Marketing is now an omni-channel industry. There isn’t just one way to do things anymore.
  • [04:33] That’s it for today!
  • [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 15, 2018
Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? | Ep. #836
05:42

In episode #836, we discuss the appropriate length for blog posts. Tune in to hear how long your posts should be.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1?
  • [00:45] Brian Dean is the one who came up with this theory.
  • [01:08] Google looks at each industry separately.
  • [02:05] You don’t need long form content to succeed.
  • [02:40] There a lot of things you can do to rank.
  • [02:52] In the B2B industry, longer is better.
  • [03:03] B2C, length isn’t as important.
  • [03:54] Use SEMRush or Ahrefs to look at the top ten results in your industry.
  • [04:11] See what the trend is for length.
  • [04:32] That’s it for today!
  • [04:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 14, 2018
How Google Search Console Can Help You Avoid a Penalty | Ep. #835
06:44

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty
  • [00:35] Most people have a drop in traffic at some point.
  • [00:50] Large drops indicate a penalty, otherwise, it’s normal.
  • [01:03] GSC tells you when you have errors; you will receive emails.
  • [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis.
  • [01:45] Compare the content of top ten ranked sites with yours.
  • [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks.
  • [02:50] Then go to the “Pages” section.
  • [03:00] Look for pages with a high impression count and low click-through rate.
  • [03:15] This means you don’t have a good enough title or meta-description.
  • [03:30] Low for B2B is below 1% CTR.
  • [03:50] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data.
  • [04:44] Check to see where you are having page speed issues, as well.
  • [04:57] Look at GSC once per week.
  • [05:10] Build that into your workflow.
  • [05:33] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience.
  • [05:39] That’s it for today!
  • [05:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 13, 2018
How Often Should You Login to Google Analytics? | Ep. #834
05:53

In episode #834, we discuss how often you should be logging in to Google Analytics. Tune in to hear why checking every day is never a good thing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Should You Login to Google Analytics?
  • [00:55] You can get addicted to checking your stats.
  • [01:26] It’s not helpful. Go be productive instead!
  • [01:50] If you check everyday, there are diminishing returns.
  • [02:35] Take the time you would have spent checking your stats and do something actionable that will generate traffic.
  • [03:15] Instead, just sign up for GA alerts.
  • [03:50] Make sure you are comparing your stats from today to yesterday or this week to last.
  • [04:20] If you have a team, put a dashboard up (mount a TV) and use Cyfe.
  • [04:50] That’s it for today!
  • [04:54] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 12, 2018
The One SEO Tool You Aren't Using But Should | Ep. #833
07:08

In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One SEO Tool You Aren't Using But Should
  • [00:35] Google Trends is the tool you aren’t using.
  • [01:00] When brand mentions go up, so does traffic.
  • [01:35] A trusted brand ranks higher.
  • [01:45] Google Trends shows how your brand is ranking over time.
  • [02:05] Google Trends is just a graph, but you can compare different businesses to your own.
  • [03:34] In the title of your blog post, include your brand name.
  • [03:45] Write amazing content.
  • [04:05] People who spend a lot on video ads have higher trend ratings.
  • [04:35] Podcasts or videos build a strong relationship with customers and strengthen your brand.
  • [04:51] Use WireCast allows you to simulcast to different live platforms all at once.
  • [05:15] Create live streams: It will increase engagement.
  • [05:45] This will also help your static content.
  • [05:52] That’s it for today!
  • [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 11, 2018
How to Expand Your SEO Campaign Globally | Ep. #832
06:36

In episode #832, we discuss how you can expand your SEO campaign. Tune in to hear how you can target international markets.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Expand Your SEO Campaign Globally
  • [00:46] Neil is now targeting various countries throughout the world via his website.
  • [01:15] Neil once travelled to an event in Brazil and it convinced him to target that market.
  • [02:08] He went after Brazil first because he bonded with the audience from the event.
  • [02:25] The second time Nail expanded to another international market, he realized you need people native to that locality.
  • [02:56] You can’t just hire translators, you need people on the ground.
  • [03:30] Neil gets 100,000 visitors per month from Germany.
  • [03:43] Brazil brings in over 230,000 visitors.
  • [04:00] When you translate your content, it will take a year to get off the ground in those markets.
  • [04:05] Don’t translate all of your content, make sure you curate it for each market.
  • [05:19] That’s all for today!
  • [05:24] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 10, 2018
How Do You Market in a Brand New Industry? | Ep. #831
05:19

In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Do You Market in a Brand New Industry?
  • [01:00] Google is excellent for demand fulfillment.
  • [01:15] If a lot of people are looking for a given item, it will be easier to find and thus fulfill that demand.
  • [01:32] If it’s a new product, go to Facebook and create content in order to drive traffic and promote your business. Create demand!1
  • [01:57] Get people to blog or write articles about you.
  • [02:30] Facebook ads work extremely well.
  • [02:40] Influencers are key: maybe pay them to talk about or promote you.
  • [03:15] Hoverboards blew up because people were instagramming about them.
  • [03:30] If you have an email list, barter with a popular influencers. Try to have something to offer.
  • [04:10] That’s it for today!
  • [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 09, 2018
What's The Purpose of Blogging if it Doesn't Generate Sales? | Ep. #830
08:14

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales?
  • [00:40] It took 3-4 years to generate revenue on Quicksprout.
  • [01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month.
  • [01:20] Now, they are getting around 170,000 visits per month.
  • [01:24] It took 2 years to get the ball rolling.
  • [01:45] Most clients come from word of mouth.
  • [01:55] Blog posts won’t generate leads.
  • [02:10] When people link to your content, that will help your domain authority among other things.
  • [03:14] Neil's website gets good traffic, but it took him 2 years to get there.
  • [03:45] Once you get a good amount of traffic, you will find that there are greater opportunities for leads.
  • [04:00] Legion Athletics has done well through promoting content.
  • [04:15] Be crafty: use surveys, listservs, etc. to generate leads.
  • [04:40] Blog because you can take your blog traffic and direct it towards other pages on your site.
  • [04:50] Blogging generates indirect sales.
  • [05:25] Hubspot thinks nurturing is useless and doesn’t generate revenue.
  • [06:00] Go to Singlegrain and join the email list.
  • [06:10] The list has a super-signature.
  • [06:30] Neil has recorded a thank you video depending on to which list you subscribe.
  • [07:03] That’s it for today!
  • [07:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 08, 2018
7 Content Marketing Hacks You Aren't Leveraging (But Should) | Ep. #829
07:03

In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Content Marketing Hacks You Aren't Leveraging (But Should)
  • [00:57] 1: After you send an initial email blast, wait 3 days and then go to your email solution (ConvertKit) and resend the email to everyone who didn’t open the first one. Make sure to change the subject line.
  • [01:31] 2: Split test your titles and meta-descriptions. Try using ClickFlow.
  • [02:05] 3: Use push notifications and get people to opt-in through their browser.
  • [02:53] 4: If you want a 16% email opt-in rate, use a spinning contest widget. Try Privy.
  • [03:35] 5: Make sure you are putting your name in the title tag.
  • [04:45] 6: Remember your root domain.
  • [05:12] Leverage internal linking.
  • [05:20] 7: Use MobileMonkey to blast out your latest blog posts through Facebook Messenger.
  • [05:54] That’s all for today!
  • [06:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 07, 2018
How to Deal With Google's Ever Changing Algorithm | Ep. #828
07:19

In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Deal With Google's Ever Changing Algorithm
  • [01:17] When traffic tanks, Neil likes to check Search Engine Roundtable.
  • [01:22] Also check out forums like BlackHatWorld to see what the chatter is.
  • [01:40] Unless you see huge tanks, there is not much you can do.
  • [01:52] The most important thing you can do is diversity your traffic.
  • [02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks.
  • [02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox.
  • [03:25] CYA and diversify right out of the gate.
  • [03:45] Even when things are going well, it can’t last forever.
  • [04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO.
  • [04:37] Every year, you should be updating your content.
  • [05:30] Look at data from different sources to determine if action is necessary.
  • [05:42] Overall, having an omni-channel approach is key.
  • [06:00] Don’t just assume you’ve been penalized when your traffic slows.
  • [06:11] That’s all for today!
  • [06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 06, 2018
How Developers Drive More Traffic Than Marketers | Ep. #827
05:36

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers
  • [00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.
  • [01:10] The tactics people have used in the past won’t work now.
  • [01:20] A new tactic is to create tools.
  • [01:32] If you give away a free tool, traffic will increase.
  • [01:53] Tools have a cheaper cost per acquisition.
  • [02:20] It’s called product-led growth.
  • [02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.
  • [03:00] They lock people out from certain features, which is a great tactic.
  • [03:20] Get creative. Use design and development as well.
  • [03:58] Check out ProfitWell.
  • [04:10] They will show you what the cost per customer is or should be.
  • [04:33] That’s all for today!
  • [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 05, 2018
How Much Is Your Business Worth (And How Do You Sell It)? | Ep. #826
06:53

In episode #826, we discuss if you should sell your business and how. Tune in to hear what you should consider before selling your business and what steps to take in order to do so.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Is Your Business Worth (And How Do You Sell It)?
  • [00:40] There are a couple of websites that can help you with valuation.
  • [00:48] Digital Exits has different calculators to use.
  • [01:07] FEInternational publishes a lot of different content.
  • [01:25] If you want to sell your site, but aren’t sure what it’s worth, check out Empire Flippers or Flippa.
  • [01:30] These sites will also tell you how much similar sites are worth.
  • [02:01] BizBuySell is another great resource.
  • [02:12] These sites have a lot of inventory you can check out.
  • [02:30] If you have a business that’s worth any sort of money, keep in mind that there is a recession on the horizon.
  • [02:55] Ask yourself if you want to sell at the peak and then buy back at a low point.
  • [03:21] Adventures is a resource Eric recommends.
  • [03:53] Ask yourself if you love your business. If you don’t see long-term potential, go find something you love instead.
  • [04:33] Research website brokers to find the right one.
  • [04:44] You can also find someone to run your business for you as an alternative.
  • [05:00] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 04, 2018
Should You Sell Ads on Your Site? | Ep. #825
05:16

In episode #825, we discuss whether you should sell ads on your site. Tune in to hear why this may or may not work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Sell Ads on Your Site?
  • [00:50] If you are selling ads on your site, people are leveraging your site and making more money than you are.
  • [01:30] Neil used to think ads were useless.
  • [01:42] However, his friend who runs Astrology Answers monetizes by selling astrology-related items and ads were great additional revenue.
  • [02:21] It’s important to test this out.
  • [02:35] Neil doesn’t monetize in India, so ads could be a way to generate extra income without hurting his revenue stream.
  • [03:45] Test out ads to see if it will help, but don’t use it as your main source of income.
  • [04:10] That’s it for today!
  • [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 03, 2018
Why Copying Your Competition Doesn't Work Anymore | Ep. #824
07:32

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore
  • [00:37] In marketing, things change constantly.
  • [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.
  • [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.
  • [03:10] Every few months, Google rolls out algorithm updates.
  • [03:30] SEO from 10 years ago won’t work today.
  • [04:15] If you look at Drift or Intercom, they didn’t copy the competition.
  • [04:41] Drift always changes how they launch new features.
  • [05:15] Product Hunt didn’t work for Neil as well as it did for Drift.
  • [05:40] Always look for new channels and make sure you’re taking an omni-channel approach.
  • [06:12] That’s it for today!
  • [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 02, 2018
How to Network with Rich People | Ep. #823
08:32

In episode #823, we discuss how you should network with rich people. Tune in to hear how you should court the wealthy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Network with Rich People
  • [01:05] There are a lot of people that want to network with the wealthy.
  • [01:20] Typically, if you want to network, you need to figure out what they do for fun or provide some sort of value.
  • [02:25] Sometimes, networking can be indirect: you may end up connecting with a friend of the wealthy person you are trying to snag.
  • [03:40] We’re speaking in generalities, but obviously, the advice works.
  • [04:00] Don’t act like a fanboy, treat rich people like regular people, because they are regular people.
  • [05:00] Neil doesn’t get fan attention, but in general if people have questions, he will answer them.
  • [05:20] Neil treats everyone the same.
  • [05:35] Once someone treats you like you’re different, it’s a turn-off.
  • [06:30] Neil had a great experience of meeting someone in an airport.
  • [06:50] The person followed up and so Neil followed up in return.
  • [07:00] That’s it for today.
  • [07:11] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Nov 01, 2018
The One Tool That'll Change Your Business | Ep. #822
07:42

In episode #822, we discuss the one tool that will change your business. Tune in to hear what this new, revolutionary tool is and what it does.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Tool That'll Change Your Business
  • [00:40] The sales tool is technically for anyone with a team that runs sales or presentations.
  • [00:55]  The tool is called “Gong”.
  • [01:10] Our mutual friend, Mike, told another friend who told Neil.
  • [01:25] Eric heard about it a similar way.
  • [01:43] Gong is a sales coaching tool.
  • [02:30] It’s impossible to have your VP of Sales sit in on every call. With Gong, this person can search through every sales call and figure out where the issues are.
  • [03:07] Gong has a call recorder function that makes this possible.
  • [03:22] It helps you train your team in less than two weeks.
  • [03:35] It decreases onboarding times.
  • [04:10] The tool is not just for managers.
  • [04:16] Team members can listen to their own calls.
  • [05:30] It’s all about getting the team to review their own work and increase self-improvement skills.
  • [05:54] Gong pulls transcripts and points out issues.
  • [06:10] It will also show your talk time ratios.
  • [06:39] That’s it for today!
  • [06:47] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 31, 2018
What Should You Do if Paid Ads Don't Work? | Ep. #821
06:41

In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work?
  • [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them.
  • [01:01] Just because you spend money, doesn’t guarantee revenue.
  • [01:30] Back at Treehouse, Eric paused ads when he first got there.
  • [01:50] Pausing campaigns allows you to look at the data and determine what the issues are.
  • [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions.
  • [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on.
  • [03:50] This will give you an idea about what your direction should be.
  • [04:40] In most cases, you should be retargeting.
  • [04:55] Facebook recently gave you the ability to compare your ads to competitors.
  • [05:15] If your Facebook ads stall out, change your ad and messaging.
  • [05:30] People have banner blindness.
  • [05:36] that’s all for today!
  • [05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 30, 2018
How to Scale Your Link Building | Ep. #820
06:34

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Scale Your Link Building
  • [00:58] The prerequisite is that you need amazing content.
  • [01:10] The first thing you want to do is use BuzzSumo and Ahrefs.
  • [01:18] Check keywords for similar content using these tools.
  • [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building.
  • [02:05] They show you your targets when reaching out to people.
  • [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic.
  • [02:40] When mass-emailing, look out for GDPR.
  • [02:53] Use Hunter to find emails for the right targets.
  • [03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information.
  • [03:40] HubSpot’s website grader will grade your website.
  • [04:00] If you can build a linkable asset, you will get a lot of people linking to your content.
  • [04:22] You can try to buy a linkable asset.
  • [04:31] Don’t just focus on links, but also social shares.
  • [04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up.
  • [05:10] Start a conversation about sharing your content.
  • [05:29] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 29, 2018
How to Compete in a Saturated Market | Ep. #819
06:33

In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Compete in a Saturated Market
  • [00:38] Neil recently released version 2.0 of UberSuggest.
  • [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
  • [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
  • [01:39] Google does over 100 Billion in ad revenue.
  • [01:50] I found their models were all wrong, so I just released it all for free.
  • [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
  • [03:00] Most people don’t use all the features from each service, so take the best ones.
  • [03:40] The main differential in Neil’s product is that it is user-friendly and free.
  • [04:15] Learn from what other people are doing.
  • [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
  • [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
  • [05:28] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 28, 2018
How Often Do You Need to Adjust Your On-Page SEO? | Ep. #818
06:41

In episode #818, Eric and Neil discuss how often you need to adjust your on-page SEO. Tune in to hear how attentive you should be regarding this matter.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Do You Need to Adjust Your On-Page SEO?
  • [00:40] Neil hasn’t updated in over a year.
  • [01:00] You should probably adjust once per quarter.
  • [01:15] Eric and Neil are too controlling, which means they didn’t make the time to get to it, because they are determined to do it themselves.
  • [01:50] Neil optimized his own website.
  • [02:00] He doesn’t typically set dates to optimize his SEO, he does it as he gets Search Console errors.
  • [2:35] If your on-page SEO is solid, you don’t need to change it, but you should run tests.
  • [03:12] Optimize your title tags using Clickflow.
  • [03:30] When you do it manually, you don’t get reminders.
  • [03:55] Most people don’t look at their on-page SEO until they get slapped by a Google update or their traffic drops off.
  • [04:08] The messiest sites have the worst on-page SEO.
  • [05:21] Check out the product Neil prefers to the WP Engine.
  • [05:37] That’s all for today!
  • [05:41] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 27, 2018
How to Scale Your Content Marketing | Ep. #817
05:50

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Scale Your Content Marketing
  • [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger.
  • [01:18] Step 2: Go out and hire writers. The editor may be able to help with this.
  • [01:36] Always hire the editor first.
  • [01:48] Step 3: Have the writers submit topic ideas.
  • [02:15] Remember the Content Reusage Framework.
  • [02:30] Step 4: Hire someone who helps with promoting.
  • [02:48] Step 5: Come up with rubrics for content guidelines and promotion.
  • [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.
  • [03:30] Once again, reference the Content Reusage Framework to repurpose your work.
  • [04:03] Step 6: Have a content calendar.
  • [04:15] Once the content is out, you promote it. All of this should be in the calendar.
  • [04:52] That’s it for today!
  • [04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 26, 2018
How to Build a 6 Figure Software Business in 10 Months | Ep. #816
12:29

In episode #816, Eric and Neil discuss how to build a 6 figure software business in under a year. Tune in to hear the secrets to their successes.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Build a 6 Figure Software Business in 10 Months
  • [00:36] Eric has created a software company called ClickFlow. Clickflow takes Google Search Console data and will then tell you how many people are clicking on your title.
  • [01:05] Clickflow helps you A/B test your title tag in order to get the max amount of clicks.
  • [01:20] Clickflow is a subscription service that charges monthly or annually.
  • [01:27] They are now making six figures in less than ten months.
  • [2:00] Eric didn’t have a built-in audience to leverage. He achieved his goals with hard work.
  • [02:20] He did a lot of cold outreach.
  • [02:30] He emailed people with the subject line, “Feedback”.
  • [02:45] He targeted websites he thought would be a good fit and had good rankings.
  • [03:02] People actually responded and bought the software off the cold email outreach.
  • [03:50] He did hit a small segment of his email list (300 or so) and sent a couple lines in an email and managed to pre-sell $10,000 for the tool.
  • [04:20] He used that money to help build the tool.
  • [05:15] Eric met one of the Co-Founders of ClickFunnels.
  • [05:31] Russell Brunson and Grant Cardone’s TedX talk serves as a webinar.
  • [05:47] They also offered software and courses for free or little money.
  • [06:00] Bundling the offer makes everything more valuable.
  • [06:10] Eric bundled his software and some courses and this allowed the company to make some cash up front.
  • [06:50] It’s all about targeting the right audience.
  • [07:04] Clickflow has a lower-level price to start.
  • [07:20] The majority of their revenue comes from the larger accounts. The smaller accounts churn, because they don’t get that much value from the software.
  • [07:50] Large companies like doing annual plans.
  • [08:15] Eric landed some large companies through cold outreach.
  • [08:22] They use a tool called Outreach, which automates your outreach.
  • [09:05] If you use Datanyze, you put in search parameters.
  • [09:25] LinkedHelper or Hunter will help you scrape private email addresses from LinkedIn.
  • [09:55] Load the emails into Outreach and set up an email sequence.
  • [10:50] You don’t need a built-in audience, you just need to do outreach.
  • [11:20] That’s all for today!
  • [11:37] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 25, 2018
My Failed Attempt at Content Marketing | Ep. #815
07:17

In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Failed Attempt at Content Marketing
  • [00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases.
  • [00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game.
  • [01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites.
  • [01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased.
  • [01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”.
  • [01:58] He got hit by a webmaster notification tool that said his content was spammy.
  • [02:04] He realized a lot of people were spamming his form, so he cleaned it up.
  • [02:11] The lesson he learned was that user-generated content doesn’t rank as well as original, curated material.
  • [03:19] It takes time to build a following and a lot of it comes down to promotion.
  • [03:31] Content and links are the most important factors of SEO.
  • [03:45] You have to figure out how to promote your site, product, content. Etc.
  • [03:57] Promotion always matters.
  • [04:00] Another of Neil’s failed attempts was with a site “Online Poker Lowdown”.
  • [04:05] He ranked on page one for the term “online poker”, but it dropped because there was very little useful information.
  • [05:00] Quality matters!
  • [05:06] If your content sucks, you will lose your ranking.
  • [05:45] Instead of hustling, create content about topics you like.
  • [06:19] That’s it for today!
  • [06:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 24, 2018
Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814
07:53

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines
  • [00:50] Titles are key, which is why they titled this episode as such.
  • [01:04] Neil tries to avoid Southwest, because he finds they are always delayed.
  • [01:40] Eric’s last Southwest flight was delayed and problematic.
  • [02:10] When Southwest first launched, they focused on serving three cities in Texas.
  • [02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated.
  • [02:44] The lesson here is to niche down at first.
  • [02:54] Southwest has a hub and spoke model of business.
  • [03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices.
  • [04:15] You can either be efficient or offer exceptional service, but you can’t have both.
  • [05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages.
  • [05:45] Optimize for efficiency, but allow for mistakes/refunds.
  • [06:15] Think of your business as a funnel and check for leaks.
  • [06:42] That’s it for today!
  • [06:48] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 23, 2018
Conferences Will Lose You Money Unless You Do This | Ep. #813
06:03

In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Conferences Will Lose You Money Unless You Do This
  • [00:35] Most people attend the wrong conferences.
  • [00:55] There are conferences where people are paying $20,000 to attend.
  • [01:10] Even if you get paid to speak, doesn’t mean you're going to generate an ROI.
  • [01:14] The audience may not be the right fit for your company.
  • [01:54] If you’re at a conference with lower-level people, they might not be able to close deals with you, as they aren’t decision makers.
  • [02:30] If you are an introvert, you have to bring the party to you: throw a dinner and interact with a smaller group of people.
  • [02:51] This is a good way to control some of the outcome.
  • [03:30] Focus on the smaller events, as it’s much easier to close a deal.
  • [03:46] Get cards, get info, and follow up.
  • [04:33] Don’t be tacky, throw the dinner just to meet people and make connections. Don’t go for the hard sell.
  • [04:54] That’s it for today!
  • [04:59] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 22, 2018
How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812
08:47

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners
  • [01:10] They promoted the podcast through email blasts.
  • [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists.
  • [02:03] The content tilt was that their podcast is about two guys who love marketing.
  • [02:25] They haven’t missed a show for two years.
  • [02:40] Consider what your spin is, in order to set yourself apart.
  • [02:54] Eric and Neil are picky about their titles.
  • [03:05] They love to create clickbait-y titles.
  • [03:15] Appealing titles help you.
  • [03:35] They check out other ideas through BuzzSumo to see what is popular.
  • [03:45] They also see what is popular on YouTube.
  • [04:18] Before they even record, they start with the title.
  • [05:22] They look at their Libsyn stats. This will show you which episodes do well.
  • [05:51] Based on this, they know which topics to use in the future.
  • [06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance.
  • [06:30] The live event is a great offer to get more listeners.
  • [06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can.
  • [07:32] If you are interested in corporate training, tweet at Eric.
  • [07:44] That’s all for today!
  • [07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 21, 2018
Amazon Sellers May Go Out of Business If They Don't Do This | Ep. #810
07:22

In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Amazon Sellers May Go Out of Business If They Don't Do This
  • [00:45] Eric went to an Ecommerce conference and Amazon was the talk of the conference.
  • [01:00] When it comes to Amazon, there is a lot of “short-termism”.
  • [01:20] When you work on Amazon, you do not control the customers.
  • [01:45] Marketing has now moved to being an omni-channel approach.
  • [02:20] Amazon is growing, but as it grows, there will be more and more competition.
  • [02:35] Because of this, you need to diversify.
  • [04:20] As an Amazon seller, you will find that shady marketers will screw up your revenue.
  • [04:45] Amazon sellers’ revenue can go to $0, because other sellers can flag you and get you banned (for no real reason).
  • [05:15] If you have your own website, you won’t have to rely on Amazon as your only channel.
  • [06:09] That’s it for today!
  • [06:12] If you are interested in corporate training, tweet at Eric.
  • [06:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 20, 2018
7 Ecommerce Marketing Tools That'll Skyrocket Your Growth  | Ep. #811
06:52

In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth
  • [00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience.
  • [01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful.
  • [01:25] This will help you increase your sales by 10%.
  • [01:43] 3: Skubana is inventory management software.
  • [02:18] They have a “god mode” that allows you to use one system to track everything and they won’t take a percentage of your revenue.
  • [02:40] 4: Izooto will help you track people who visited your site, but didn’t make a purchase.
  • [03:15] It’s a great way to increase conversions through directed push notifications.
  • [03:35] 5: Jungle Scout helps you find products that are on the uptick. It tracks sales numbers.
  • [04:15] 6: Bounce Exchange is very expensive, but it’s the most complex service for ecommerce.
  • [04:30] It helps track shopping carts from device to device.
  • [05:04] 7: Intercom is a chat bot and can integrate with other apps, like Stripe.
  • [05:24] They have chat agents available 24/7.
  • [05:36] Bonus: LandBot is a great landing page tool.
  • [05:45] It’s another chat bot.
  • [05:49] That’s all for today!
  • [05:53] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 19, 2018
Are All Links Created Equal? | Ep. #809
06:30

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Are All Links Created Equal?
  • [00:50] Think about it from an algorithmic perspective. Would you treat every link the same?
  • [01:05] No, because not all links are equal.
  • [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority.
  • [02:00] Instead of going for domain authority, go for the most relevant link.
  • [02:30] Getting contextual links these days is the most effective method.
  • [03:15] Don’t just link to one website. There will be diminishing returns.
  • [03:33] You also want the link to be rich in anchor text.
  • [04:25] Neil spends more money on this than most people, which he admits is a way to cheat.
  • [04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher.
  • [05:02] Build relationships with different sources.
  • [05:20] That’s it for today!
  • [05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 18, 2018
My Failed Attempt at SEO | Ep. #808
07:42

In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Failed Attempt at SEO
  • [00:38] When Eric started doing SEO, he wanted to white and black hat stuff.
  • [00:55] He made a website called Lightshow Videos.
  • [01:10] WIthin a month or so, he was ranked #1 for lightshow videos.
  • [01:20] However, it doesn’t matter where you rank if you don’t get any volume.
  • [01:40] Neil’s first site was a job board.
  • [01:47] He realized the sites that had the most amount of traffic, had the most pages.
  • [02:00] He scraped Google and looked for the most popular pages, then recreated those on his site.
  • [02:05] He then started getting thousands of visitors per month.
  • [02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down.
  • [03:00] Eric once made a website about getting rid of pimples.
  • [03:15] He hired writers off of Text Brokers and had them write 300-500 word articles.
  • [03:30] Traffic slowly increased, but then remained stagnant.
  • [03:50] Eric learned that you get what you pay for: quality matters!
  • [04:22] Don’t get too greedy with link building.
  • [04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks.
  • [04:41] Then he moved on to online casinos.
  • [05:00] Neil would dominate rankings by backlinking to popular sites.
  • [05:30] He was getting results, but it would only last for a couple of months.
  • [05:55] The point is: Aim for long-term success.
  • [06:09] That’s all for today!
  • [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 17, 2018
The Best Alternative to Facebook Ads (Hint: It's Not Google) | Ep. #807
09:31

In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Alternative to Facebook Ads (Hint: It's Not Google)
  • [00:45] The best alternative is Growth Hacking.
  • [01:07] Amazon’s version of growth was undercutting everyone on prices.
  • [01:20] Zappos version of growth was giving free fast shipping.
  • [01:33] You have to get creative and figure out what others in your industry aren’t doing yet.
  • [01:40] Eric and Neil know someone who does $150 Million in business a year.
  • [01:55] His businesses come from channel partnerships or affiliate marketing.
  • [03:17] If you are just starting out, focus on channel partnerships and affiliate marketing.
  • [04:28] Neil uses push notifications to get more traffic to his website.
  • [04:45] It’s a simple way to get more repeat visitors.
  • [05:10] If you go to Single Grain or Marketing School, they have chat bots set up that are intended to start a conversation and send people to the correct funnel.
  • [05:40] Leverage what you have already.
  • [06:04] Neil considers free tools a marketing play.
  • [06:18] He gets over 5000 brand queries per day just because of his free tools.
  • [06:35] That’s it for today!
  • [06:45] Eric and Neil are trying to get 1 Million downloads. When they do, they are going to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
  • [08:00] This live event is the ultimate growth hack.

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Oct 16, 2018
Should You Really Start a Podcast? | Ep. #806
06:28

In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Really Start a Podcast?
  • [01:05] Podcasts often have listeners with high rates of income.
  • [01:20] Do most people have time to create podcasts?
  • [01:35] It is not realistic for most people to create a podcast.
  • [01:45] Figure out your personality: if you love video, do that. If you prefer writing, write blogs. If you are a great speaker, podcast!
  • [02:30] The biggest factor for success is hiring out/offloading the work.
  • [03:15] Neil loves blogging and is good at it. It comes more naturally to him.
  • [03:35] Eric prefers podcasting.
  • [04:05] You’re not going to like the quality of the podcast early on, but if you keep it up, you will improve.
  • [04:30] Make sure you have expertise in the field about which you are speaking.
  • [05:02] The average podcast gets 191 downloads per month.
  • [05:10] It takes times to build an audience.
  • [05;27] Record in batches, don’t just do one per day.
  • [05:30] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 15, 2018
A Step-by-Step Guide to Writing a Earth Shattering Blog Post | Ep. #805
08:34

In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Step-by-Step Guide to Writing a Earth Shattering Blog Post
  • [00:36] Earth shattering is something you want to link to, share, or tell your mom about.
  • [01:00] Step 1: Format your blog post as Intro, Body, Conclusion.
  • [01:20] End your blog post with a question to get more comments and engagement.
  • [01:36] Step 2: Bucket Brigades.
  • [02:20] Step 3: Every single claim needs to have cited sources.
  • [02:48] Step 4: Use images and videos.
  • [03:20] Optin Monster created a plug-in called YouTube Subscribe.
  • [03:36] This helps you embed the video.
  • [03:49] Amazon Polly will also help you from an SEO perspective.
  • [04:05] Step 5: Make sure your headline will knock people’s socks off. Keep it short. Seven words is a nice length, on average.
  • [04:40] It shouldn’t be too long, but also needs to be descriptive.
  • [04:50] Get ideas from BuzzSumo.
  • [05:25] Having compelling arguments will set you apart,
  • [05:40] Step 6: Have someone proofread your content.
  • [05:55] Step 7: Promote your work!
  • [06:07] Find people that have mentioned or linked to similar content using BuzzSumo.
  • [06:25] Reach out and build a relationship, so you can share links to each other’s works.
  • [07:41] That’s it for today!
  • [07:45] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 14, 2018
What Should You Do When You Are Not Hitting Your Numbers | Ep. #804
07:07

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers
  • [00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat.
  • [01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers.
  • [01:09] Eric paused their ad spend and audited everything they were doing marketing-wise.
  • [01:30] He saw some trends and bet everything on YouTube advertising.
  • [02:00] If you are not hitting your numbers, your system isn’t working.
  • [02:20] It’s important to perform drastic experiments.
  • [03:10] Run traction meetings.
  • [03:22] Within the meetings, always have an experimentation section for the content team.
  • [04:30] The traction ICE model helps you break things down.
  • [05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy.
  • [05:55] Changing it up is timeless wisdom!
  • [05:56] That’s it for today!
  • [06:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 13, 2018
How to Nail Your Social Media Marketing | Ep. #803
05:30

In episode #803, Eric and Neil discuss how to nail your social media marketing. Tune in to hear why engagement is the key to your success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Nail Your Social Media Marketing
  • [00:37] Everyone thinks you need to do so much.
  • [00:50] Social media is about the community: if you don’t take time to build relationships, you won’t do well on social media.
  • [01:00] Hubspot sucks at Facebook, because they are not taking the time to reply to comments and really engage followers and friends.
  • [01:35] If you have 100,000 followers, but very few engage, Facebook won’t show others your content.
  • [01:56] If you have a lot of engagement (sharing, etc.) Facebook rewards you with boosting your content.
  • [02:25] Neil has a Facebook group with thousands of members and they are all engaged.
  • [03:16] At first, the Marketing School group wasn’t getting much engagement.
  • [04:00] It’s important to create and then nurture your connections.
  • [04:18] That’s it for today!
  • [04:22] Eric and Neil are trying to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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Oct 12, 2018
The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802
08:50

In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully
  • [00:35] The #1 thing is not a marketing tactic, it’s people.
  • [00:50] Without a great team, you are not going to grow your business.
  • [01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting.
  • [01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him.
  • [02:16] Bill Gates said the first 20 people at Microsoft built the company.
  • [03:03] If an employee isn’t a cultural fit, they aren’t going to stick around.
  • [03:15] Only hire people who are smarter than you and from whom you can learn.
  • [03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit.
  • [03:47] Always test people out.
  • [03:56] Make sure multiple people on your team interview each person.
  • [04:11] Make sure they lay out a plan of action for their first few weeks or months at the company.
  • [05:05] Do indirect reference checks (basically, be a detective).
  • [05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information.
  • [06:15] You have to have each person ask different types of questions in the interviews.
  • [06:32] The CEO of Drift secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview.
  • [06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves.
  • [07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries.
  • [07:48] That’s it for today!
  • [07:54] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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Oct 11, 2018
The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801
08:55

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take
  • [01:08] #1: Keyword research.
  • [01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC.
  • [01:40] This will give you an idea of the keywords that will drive traffic.
  • [01:57] Keywords with a high CPC leads to higher revenue for you.
  • [02:43] #2: Write skyscraper content.
  • [02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer.
  • [03:35] #3: Share the content.
  • [03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content.
  • [04:35] #4: Repurpose your content.
  • [05:00] Reference the content reusage framework: spin your content off onto different mediums.
  • [05:28]  #5: Start doing on-page SEO.
  • [05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords.
  • [06:02: #6: Leverage the process you have created.
  • [06:34] Go to ProBlogger and hire people to create your content.
  • [07:04] #7: Expand internationally.
  • [07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs.
  • [07:37] That’s all for today!
  • [07:44] Tweet at Eric and let them know if you enjoyed this format.
  • [07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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Oct 10, 2018
The Best Way to Compensate Marketers | Ep. #800
06:02

In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Way to Compensate Marketers
  • [00:32] Before they started recording, Eric and Neil were discussing how the writers at Agora Financial do Billions in business.
  • [01:07] On a podcast, they heard, a man was offered a job at Agora. The company offered to pay his rent for the first 6 months on the job, but the salary was small.
  • [01:27] However, he was offered a dollar for every lead he was able to generate, as well as 1% of every sale that resulted from his leads.
  • [01:47] In general, the best marketers are compensated in relation to their performance.
  • [02:35] Once your business is established and you have built up a steady revenue stream, you may be able to get employees to take a small base plus performance incentives.
  • [03:12] Everything is driven by incentives.
  • [03:41] One of Eric’s friends recommends this: get the company to front $10,000 in ad spend for one month and you don’t pay the agency anything. If it works out, then you take on all the risk and grow from there.
  • [04:38] Agora has their numbers down (they know what each customer is worth, etc.). If you are a new company, you may not have this information locked down and you may not be able to pay based on performance.
  • [05:00] That’s it for today!
  • [05:04] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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Oct 09, 2018
What Should You Expect From SEO In The First 30 Days | Ep. #799
06:42

In episode #799, Eric and Neil discuss expectations for SEO within the first 30 days. Tune in to hear where your site should be after 30 days.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Expect From SEO In The First 30 Days
  • [00:35] If you are doing it yourself and you’re changing things every day, you should see an uptick in impressions.
  • [01:08] If you are using an agency, in the first 30 days, there will be a lot of planning and brainstorming.
  • [01:22] Within 90 days, you will see a change in impressions.
  • [01:40] Eric has a cool webinar about his product “Clickflow”.
  • [02:24] A lot of established companies suck at SEO.
  • [03:12] When Eric started with SEO, he had a site called “Light Show Videos”. He also had a site called, “How to Get rid of Pimples”.
  • [03:22] He wrote content and didn’t see any progress in the first 30 days. After 90/120 Days, he started to see improvements.
  • [03:48] Patience is key!
  • [04:23] Over time, SEO has become harder.
  • [04:45] Overall, you need 2 full years to get things rolling.
  • [05:07] Within the 2 year mark, you start to see growth. Then, by year 3 people really grow or plateau.
  • [05:44] That’s it for today!
  • [05:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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Oct 08, 2018
How You Can Grow Your Traffic By Blogging Less  | Ep. #798
06:15

In episode #798, Eric and Neil discuss how you can grow your traffic without having to churn out new content. Tune in to hear what you can do to grow your traffic.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Grow Your Traffic By Blogging Less
  • [00:40] On Wordpress alone, over 2 Million blog posts are being posted every day.
  • [00:47] Backlinko only has 30 blog posts; they were aiming for quality over quantity.
  • [01:30] Look at the most popular content posted by your competitors, post something similar that is ten times better.
  • [02:31] If you take the time to write a quality, in-depth article, people won't’ ignore you.
  • [02:54] Eric thought he was entitled to more traffic early on; no one should expect overnight results.
  • [03:35] Mark Suster would write a blog post and then make sure his friends posted the content on Facebook.
  • [04:15] If no one reads your content, it’s not going to rank.
  • [05:10] That’s it for today!
  • [05:15] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Oct 07, 2018
One Simple Hack That Will Make Your Content Spread Like A Wildfire | Ep. #797
05:12

In episode #797, Eric and Neil discuss a simple hack that will make your content spread. Tune in to hear how you can increase your subscribers, readers, followers, etc.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: One Simple Hack That Will Make Your Content Spread Like A Wildfire
  • [00:38] This is about content collaborations (specifically on YouTube).
  • [01:01] Eric has 11,000 subscribers on YouTube and they pick up 20-30 new subs per day.
  • [01:15] So, they made a video for a channel with 40,000 subs and vice versa.
  • [01:25] They gained 150 subs from this collaboration.
  • [01:56] This also works with webinars.
  • [02:15] ConvertKit grew through collaborations and webinars.
  • [02:50] Even podcasts are a great way to collaborate.
  • [03:30] Think about what you can offer and make sure it’s a win for both sides.
  • [03:42] You can also pay people for the privilege of collaborations or promotions.
  • [04:15] This helped Neil boost his fan base.
  • [04:16] That’s it for today!
  • [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Oct 06, 2018
When Should You Give Up On A Lead  | Ep. #796
06:30

In episode #796, Eric and Neil discuss when, if ever, you should give up on a lead. Tune in to hear how you should proceed with sales.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When Should You Give Up On A Lead
  • [00:35] Once people opt-in, Neil “sells them” right away.
  • [01:20] Neil’s Sales Team will reach out a couple of times, schedule a call, see if they are qualified, pitch the customer, and then try to close.
  • [01:50] If a lead reaches out, get them within the hours, but ideally within 5 minutes.
  • [02:02] Once you get on a call, follow up within three business days if you don’t close over the phone.
  • [02:22] Stagger your communication, so you don’t badger people.
  • [02:38] Texting works and people tend to respond better to that.
  • [03:14] Most sales teams have found that if you call within the first five minutes, you will double your revenue.
  • [03:55] Acceptance rate from webinars are 100%.
  • [04:20] Don’t give up on a qualified lead until they tell you to beat it.
  • [05:05] If you want to call within one minute, get autodialers.
  • [05:27] That’s it for today!
  • [05:30] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Oct 05, 2018
How to Keep Your Ad Cost Down Even As More Competitors Jump On Board  | Ep. #795
07:21

In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it!

TIME-STAMPED SHOW NOTES:

  • [00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board
  • [00:41] It is a given that no matter what, more people will sign up to use social media sites.
  • [01:25] Ad costs will go up the more people get on board.
  • [02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.
  • [03:00] It’s all about the keywords you use!
  • [03:15] Whichever generates more clicks, generates more income.
  • [03:26] Always test your copy and see what works.
  • [04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.
  • [04:22] You have to have good messaging that is targeted at your audience.
  • [04:35] You need to test over and over.
  • [04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.
  • [05:28] Rotate your ad images and update your copy.
  • [05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere.
  • [06:16] That’s it for today!
  • [06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Oct 04, 2018
How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)  | Ep. #794
06:56

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)
  • [00:36] Coke is still the biggest beverage company in the world and they have a  larger market cap.
  • [00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”.
  • [01:10] Pepsi went out of business a couple of times
  • [01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda.
  • [01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over.
  • [02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially.
  • [02:55] Michael Jackson was hot in the 1980’s.
  • [03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad.
  • [03:35] This one spokesperson boosted their sales.
  • [03:55] Freemium and free trials are great ways to undercut your competitors and get more business.
  • [04:45] Choose your spokespeople wisely.
  • [05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work.
  • [06:07] That’s it for today!
  • [06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Oct 03, 2018
Our Favorite SEO Strategy That You Aren't Leveraging!  | Ep. #793
05:09

In episode #793, Eric and Neil discuss some oft-ignored SEO strategies. Tune in to hear what techniques you should be leveraging.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Favorite SEO Strategy That You Aren't Leveraging!
  • [00:39] International expansion is one of the largest sources of Neil’s traffic.
  • [01:02] There is no competition on the internet outside of the English language.
  • [01:22] Eric likes content expansion.
  • [01:32] Convert your video ideas to a blog, then to a podcast, etc.
  • [02:55] Neil gets a large percentage of his traffic from countries outside the United States.
  • [03:20] Make sure you use Ahrefs Lang for international expansion.
  • [03:45] Eric’s company has grown by 12% each month.
  • [04:05] Once you have content that works for you, you can expand and grow your business.
  • [04:12] That’s it for today!
  • [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Oct 02, 2018
My Content Marketing Isn't Working. What Should I Do?  | Ep. #792
06:19

In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topics: My Content Marketing Isn't Working. What Should I Do?
  • [00:40] When Eric joined Singlegrain, their traffic was flat.
  • [01:03] They audited their work and found the articles were low-quality and the algorithm wasn’t picking anything up in their content.
  • [01:52] There are two camps: Blogger with no traffic, blogger with traffic but no sales.
  • [02:10] If you don’t have traffic, try using SEMRush to figure out what is going wrong.
  • [02:20] If a keyword has a high CPC, it means that the traffic is worth more.
  • [03:00] If you aren’t making sales, you probably need to be more aggressive and use exit pop-ups, sliders, opt-ins, email marketing, drips, etc.
  • [03:30] You will start seeing revenue when you create funnels.
  • [03:47] Ahrefs has a keyword difficulty tool that shows how difficult it is to rank for a given keyword.
  • [04:35] Your content may not take off right away, but if you use the aforementioned techniques, it will go well for you.
  • [04:52] If you aren’t generating revenue, try quizzes.
  • [05:22] That’s it for today!
  • [05:31] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Oct 01, 2018
How to Craft an Irresistible Hook | Ep. #791
07:26

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Craft an Irresistible Hook
  • [00:36] A Hook is something that draws people in.
  • [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.
  • [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.
  • [02:15] Neil is testing out a headline hook right now.
  • [02:30] He also offers free resources.
  • [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be.
  • [03:20] A lot of it has to do with messaging.
  • [03:30] Squatty Potty figured out their messaging.
  • [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points.
  • [04:20] Check out the Harmon Brothers’ ads.
  • [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own.
  • [06:30] That’s it for Today!
  • [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 30, 2018
Why You Shouldn't Reveal Your Revenue Numbers | Ep. #790
05:54

In episode #790, Eric and Neil explain why you shouldn’t reveal your revenue numbers. Tune in to hear why secrecy is always the best policy.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn't Reveal Your Revenue Numbers
  • [00:45] Neil never talks about his revenue.
  • [01:00] He is worried about people copying his tactics.
  • [01:30] Why feed the competition?
  • [01:45] You shouldn’t get mad, just don’t reveal your numbers.
  • [02:30] True Ventures is an example of an ethical VC firm.
  • [02:57] Eric has a podcast where he grills people about their actual numbers.
  • [03:15] However, Eric has never revealed his company’s numbers.
  • [03:40] Get all the information you can, but don’t share your information!
  • [04:24] When you hear stats and numbers from others, it’s not always accurate.
  • [04:40] Make sure the data is accurate before you decide to copy their techniques.
  • [04:48] That’s it for today!
  • [04:55] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 29, 2018
Here's a Hack to Shoot Past Your Competitors | Ep. #789
05:27

In episode #789, Eric and Neil discuss how you can shoot past your competitors. Tune in to hear this great hack!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's a Hack to Shoot Past Your Competitors
  • [00:45] Mitchell Harper says that when you want to shoot past your competitors, do your opposition research and take their tactics.
  • [01:55] Showcase as many episodes as possible in iTunes.
  • [02:15] You can get a lot of data just by listening to other people’s podcasts.
  • [02:50] Neil would never write an article breaking down his team’s entire strategy.
  • [03:10] Take what you can from your competitors!
  • [03:16] That’s it for today!
  • [03:21] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 28, 2018
This Is Going to Disrupt the SEO Industry | Ep. #788
05:24

In episode #788, Eric and Neil talk about the one thing that is going to disrupt the SEO industry. Tune in to hear what their predictions are for the future of SEO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: This Is Going to Disrupt the SEO Industry
  • [00:42] Voice search is going to disrupt the SEO industry.
  • [01:28] We can’t predict when it will take over, but it is becoming more popular.
  • [01:38] Right now, it is used for quick information, not for in-depth purchasing research.
  • [02:50] Eric thinks it is still business as usual, until he sees the scales tipping.
  • [03:10] Brian Dean wrote an article on Backlinko about voice search.
  • [03:27] In general, a strategy for voice search isn’t needed yet.
  • [03:50] Try to keep your rankings up.
  • [04:10] Just be aware of the trend.
  • [04:20] That’s all for today!
  • [04:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 27, 2018
Our Favorite SEO Hack | Ep. #787
05:17

In episode #787, Eric and Neil talk about their favorite SEO hacks. Tune in to her what hack you should be using.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Favorite SEO Hack
  • [00:40] Neil’s current favorite hack is brand-building.
  • [00:50] When you build a brand and become visible, it’s easier to get rankings.
  • [01:15] Stronger brands tend to rank higher.
  • [01:55] Put as much money and energy into helping people by providing solutions to their problems. This is the best way to build a brand.
  • [02:10] Eric likes the content re-usage framework.
  • [02:35] It’s a process that scales really well.
  • [03:05] Retaining a customer is less expensive than acquiring a new one.
  • [03:55] Jeff Bezos said that “smart people change their minds often.”
  • [04:08] That’s it for today!
  • [04:13] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 26, 2018
Our Biggest SEO Mistake | Ep. #786
06:40

In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Biggest SEO Mistake
  • [00:40] Neil’s biggest mistake was always being short-sighted.
  • [00:50] He has been doing this for 17 years and he wishes he had looked more towards the future.
  • [01:15] He would constantly revamp his site, buy links, try to manipulate Google rankings, but none of that led to long-term success.
  • [01:50] He burned through so much money using quick hacks like adding Wordpress links to the footer on his site.
  • [02:10] He wishes he spent his money on long-term projects.
  • [02:30] Eric learned a lot of white hat stuff doing an internship, but someone turned him onto black hat sites and ideas.
  • [03:05] Unfortunately, the black hat ideas are greedy and short-sighted.
  • [04:10] Their biggest mistake was not a tactic, but just being short-sighted and greedy.
  • [04:35] Pick your opportunities wisely.
  • [05:21] That’s all for today!
  • [05:28] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 25, 2018
How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities | Ep. #785
08:07

In episode #785, Eric and Neil discuss email management strategies. Tune in to hear how you can stay on top of your email inbox.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities
  • [00:40] As long as Eric has known Neil, he has responded to every email.
  • [01:15] Neil says he’s OCD and can’t help it, which is why all of his emails get answered and his inbox is empty.
  • [02:45] Neil also had a long email signature for a while, that he only recently cut out.
  • [03:04] Neil put the Gmail app on his phone.
  • [03:20] Whenever you open up an email, deal with it then and there.
  • [03:30] Neil checks his email every hour for five to ten minutes.
  • [03:50] Eric also builds in time to check his emails.
  • [04:33] Neil woke up to 190-something emails this morning.
  • [04:53] If you email Neil, he responds personally.
  • [05:04] If you submit a support inquiry, it goes to his team.
  • [06:18] Respond, otherwise you are leaving money on the table.
  • [06:45] Be transparent in all your interactions and make sure the email signature matches who sent the email.
  • [07:04] That’s it for today!
  • [07:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 24, 2018
Why You Should Change Your Lead Forms to Applications | Ep. #784
09:05

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications
  • [00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.
  • [01:25] Using Zoom, he added a button that would bring them to a purchase page.
  • [02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.
  • [02:27] Now it goes to this link.
  • [02:40] If you to Consulting.com, they have a good example of an application page.
  • [02:54] The first thing you do after following the link is schedule a call.
  • [02:58] After that, you fill out a survey about your business.
  • [04:20] Eric and his team did a strategy call.
  • [04:55] Once you switched to the application, their conversion rate went up.
  • [05:05] They then made three sales for $6000 total.
  • [05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that.
  • [07:15] Make sure you text people with reminders for scheduled calls.
  • [07:30] It’s helpful to make people promise to show up for the call.
  • [07:52] Schedule your calls within 48 hours of taking the webinar.
  • [08:04] That’s all for today!
  • [08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 23, 2018
How to Throw Your Own Mastermind | Ep. #783
08:18

In episode #783, Eric and Neil discuss putting on a Mastermind group or conference. Tune in to hear how Eric put on a Mastermind weekend.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Throw Your Own Mastermind
  • [00:45] Eric through his own Mastermind.
  • [00:55] He has been part of an Entrepreneurs’ group for a while.
  • [01:00] Recently, they were in Cabo San Lucas, Mexico and it inspired him to do a four-day Mastermind group.
  • [01:36] It is important to surround yourself with the “right” people on a regular basis.
  • [01:54] Eric mandated that there be no technology during the Mastermind, so there would be no distractions.
  • [02:15] The 9 people that attended were friends and/or acquaintances.
  • [02:35] When doing a Mastermind, make sure it includes people you don’t talk to on a regular basis, so you get fresh perspectives.
  • [03:05] Eric has already implemented some great ideas he got from the Mastermind.
  • [03:45] Eric didn’t make money, but total cost was $3000 for the weekend.
  • [04:05] He decided that everyone would pay at cost.
  • [04:25] His main purpose was not to make money, but to learn.
  • [04:45] The things learned will last longer than the money that could have potentially been made.
  • [05:15] Eric is looking forward to doing it again.
  • [05:25] In order to get people to attend, Eric sent an email to a select group of people (he created the parameters based on the desired outcome of the Mastermind).
  • [05:55] He sent a simple email invitation.
  • [06:10] The response rate was less than 100%, because all but one invitee attended.
  • [06:51] Keeping it small (max 15 people) is for the best.
  • [07:20] That’s all for today!
  • [07:27] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 22, 2018
How to Deal With Shit Talkers | Ep. #782
06:02

In episode #782, Eric and Neil discuss how they deal with shit-talkers. Tune in to hear how you can deal with the negativity.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Deal With Shit Talkers
  • [00:40] Shit talkers don’t necessarily hate you, but they can still screw up your brand.
  • [01:11] Eric loves being talked about, because it makes him feel successful.
  • [01:40] Neil thinks he has the most shit-talkers in the industry who do not like his work.
  • [02:15] Don’t talk the shit talk to heart, take it as constructive criticism.
  • [02:33] At least you are getting some form of feedback.
  • [03:20] Neil once emailed a shit-talker back and thanked him for the feedback, then asked him if he implemented any of his tactics.
  • [03:45] He wanted to know if the shit-talker used tactics and found they didn’t work.
  • [04:00] Do not take negative feedback personally.
  • [04:34] Always focus on improving your work.
  • [04:54] That’s it for today!
  • [05:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 21, 2018
The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't)  | Ep. #781
07:39

In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't)
  • [00:35] The number one search engine in the world is Google.
  • [00:45] The second search engine is YouTube.
  • [01:45] YouTube can suck you in for hours without you realizing.
  • [02:08] Neil recently sent an email out about whether he boosted others’ traffic.
  • [02:20] He received thousands of replies and is responding to all of them.
  • [02:45] Most of the respondents have said that Eric has, indeed, helped them boost their traffic with his podcast, videos, and blogs.
  • [0322] Based on their YouTube comments, Eric and Neil find they get a higher rate of interaction with YouTube.
  • [03:45] Google is now putting more resources into YouTube.
  • [04:22] If you are going to go on YouTube, upload the same content to Facebook and LinkedIn.
  • [04:41] Include keywords in your title and description.
  • [04:42] Make sure to upload a transcript (use Rev).
  • [05:32] Eric has watched a Fortnite player for forty minutes; he finds it entertaining.
  • [06:02] Growth Everywhere is rebranding to “Level Up”, in honor of Eric’s gamer background.
  • [06:16] That’s all for today!
  • [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 20, 2018
How We Are Going to Get to 1 Million Podcast Downloads Per Month  | Ep. #780
06:26

In episode #780, Eric and Neil discuss how they are going to reach 1 Million downloads per month. Tune in to hear how they are going to do this and why they set this goal.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How We Are Going to Get to 1 Million Podcast Downloads Per Month
  • [00:50] They know their podcasts stats aren’t as high as some other more popular podcasters.
  • [01:10] They want their download numbers to increase because…
  • [01:54] ...They want to help more people!
  • [02:16] If Eric and Neil reach 1 Million downloads, they will reach more people. They also think this community of listeners will help them learn something new, in turn.
  • [03:18] It has been over two years of podcasting and they know they are performing a needed service.
  • [03:51] Incentives are a great way to get what you need from customers.
  • [04:20] Some ideas Eric and Neil are going to test out are: premiere seats for those that rated and reviewed.
  • [05:22] Look into how you can incentivize your team to do better work.
  • [05:28] That’s all for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 19, 2018
How to Convert More Leads Into Sales With This Ninja Hack  | Ep. #779
05:11

In episode #779, Eric and Neil discuss how to convert more leads. Tune in to hear their great hack.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Convert More Leads Into Sales With This Ninja Hack
  • [00:52] When doing a webinar, Neil required that people give a name and email address, as well as a phone number.
  • [01:40] For those who couldn’t make the webinar, they would offer a link to a different webinar.
  • [02:14] Eric has found that you could use Front to hook in your Twilio and respond directly to people who want to attend the conference.
  • [03:02] If people didn’t convert after the webinar, Neil would text them.
  • [03:30] Texts that converted well, “Hey” or “[Name]?”
  • [04:10] Try ringless voicemail or send a text to those who didn’t convert.
  • [04:23] That’s it for today!
  • [04:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 18, 2018
What Should You Do With Your Keywords That Rank on The Middle of Page 1 | Ep. #778
06:35

In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do With Your Keywords That Rank on The Middle of Page 1
  • [00:44] Adjust the title or meta-description.
  • [00:55] Clickflow is a tool that will help you adjust the title and meta-description.
  • [01:20] Go look at the content that ranks above you.
  • [01:33] See what they are doing that you are not.
  • [02:25] Stone Temple did a case study on keywords, how they rank, and if they matter.
  • [02:54] When it  comes to Google, user experience and link-building matters.
  • [03:25] Everyone thinks the best way to rank for keywords is to get the sites that link to your competitors, to link to you.
  • [03:34] The best link is the from the exact page that ranks for the term for which you would like to rank.
  • [04:44] If you have something that already ranks well, chances are that that page ranks for a bunch of other keywords, as well. Use clickflow and find which keywords are getting impressions. If you don’t have those actual keywords on the page: add them!
  • [05:32] That’s all for today!
  • [05:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 17, 2018
What Should You Do With Your Blog Posts That Generate Traffic And No Revenue  | Ep. #777
07:13

In episode #777, Eric and Neil discuss what you should do with blog posts that generate traffic and no revenue. Tune in to hear what you can do to turn things around.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do With Your Blog Posts That Generate Traffic And No Revenue
  • [00:40] Neil has tons of posts that rank, but they aren’t what his clients are looking for.
  • [01:04] You can put in affiliate links or promote other products and services, which will help generate revenue.
  • [01:20] Eric’s friend ranks for a page that is about a product or service he doesn’t offer, so he goes to a company that does offer that service and charges them to rent the page.
  • [01:45] You could partner with someone else who has the ideal audience.
  • [02:38] A relevant pop-up can be helpful.
  • [02:50] Pop-ups can help you generate leads.
  • [04:14] It is important to create a process to be on top of redirecting traffic, so that they don’t just bounce.
  • [04:45] Nurturing customers is really tough.
  • [05:00] When you have a business development relationship, it can be an amazing fit that allows you to not worry about taking on more work.
  • [05:54] At the end of the day, business is a people game.
  • [06:05] That’s all for today!
  • [06:10] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 16, 2018
Why Blogging Too Often Will Hurt Your Rankings | Ep. #776
06:45

In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings
  • [00:45] A site has “x” amount of authority.
  • [01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated.
  • [01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts.
  • [02:20] Refer to the Content Reusage Framework.
  • [02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content.
  • [02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time.
  • [03:25] Focus on writing better content, which will help your rankings.
  • [03:45] The majority of your posts will not generate much traffic.
  • [03:55] 20% of your content will make up 70% of your traffic.
  • [04:13] Go to SEMRush or Ahrefs and look at what is popular on your competitors’ sites.
  • [04:30] BuzzSumo will also show you what people love.
  • [05:02] Follow the data.
  • [05:19] That’s it for today!
  • [05:35] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Sep 15, 2018
Why We're Going to Do An In Person Event (and You Should Too)  | Ep. #775
06:25

In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We're Going to Do An In Person Event (and You Should Too)
  • [00:50] Eric and Neil don’t monetize their podcast nor do they run ads.
  • [01:24] On their site for this podcast, they only collect emails and surveys.
  • [01:42] If their goal is to impact more people, they realized an in-person event would be a great opportunity. People were also asking for a live event in the surveys.
  • [02:45] Charlie Munger talks about aligning incentives.
  • [02:56] Eric and Neil are incentivized to reach that 1 Million download milestone.
  • [03:12] They did a test even last year in downtown LA.
  • [03:32] People had different ranges for what they found too cost prohibitive in terms of attending a conference or live event.
  • [03:42] Eric and Neil are making this live event free, so they don’t exclude any interested parties.
  • [03:58] They will also be recording the event, so no one has to miss out.
  • [04:13] Eric and Neil are hoping to build a larger community.
  • [04:28] No matter what you do, consider putting on a live event as a way of connecting with your clients and audience.
  • [05:40] Live events are the best ways to market your brand.
  • [05:45] That is all for today!
  • [05:47] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal.

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Sep 14, 2018
When to Keep, Cut, and Consolidate Your Content  | Ep. #774
07:09

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content
  • [00:54] You may find that some of your content is outdated.
  • [01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.
  • [02:15] Search engines want to eliminate redundancy.
  • [02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.
  • [03:05] People who prune content, prune the quality content that won’t affect traffic.
  • [03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website.
  • [03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.
  • [04:18] Use Google Analytics to look at your content that isn’t performing well.
  • [04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content!
  • [05:00] Before you cut, always try to improve the content.
  • [05:25] Cross link all your content, as it will help boost rankings for all of your pages.
  • [05:26] That’s all for today!
  • [05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review!
  • [05:53] Go here to see how many downloads the show is getting.

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Sep 13, 2018
What You Should do About Pages That Rank But Don't Meet User Intent  | Ep. #773
04:49

In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Should do About Pages That Rank But Don't Meet User Intent
  • [00:55] People will bounce really quickly if your page doesn’t meet their needs.
  • [01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!).
  • [01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem.
  • [02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms.
  • [02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking.
  • [03:30] Search engines don’t put websites that meet their algorithm requirements at the top of the page, they put whatever site helps the user the most.
  • [03:39] Even if the changes you are making aren’t the best for Google, but are good for the user, Google will catch up and increase your ranking.
  • [04:00] Survey your users and tailor posts to their problems.
  • [04:13] That’s it for today!
  • [04:17] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Sep 12, 2018
How to Push Your Rankings From Page 2 to Page 1 | Ep. #772
05:02

In episode #772, Eric and Neil discuss how to push your rankings to the first page of search results. Tune in to hear how you can easily boost your rankings.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Push Your Rankings From Page 2 to Page 1
  • [00:35] If you are ranking in the top 3, your click-through rates from organic search results will be higher.
  • [01:38] People rarely go to page 2 of their search results.
  • [02:03] Go into Google Search Console and look at the keywords for which you are getting impressions.
  • [02:14] Make sure you address the problems people are searching for within your content.
  • [02:41] Change the title of your page.
  • [02:59] Use Ahrefs or Majestic and reach out to people who have linked to pages similar to yours; make the case as to why your page is better and convince them to link to you.
  • [03:30] Internal linking also helps.
  • [03:45] Build links, optimize your content, and optimize your title tags.
  • [04:26] That’s it for today!
  • [04:28] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Sep 11, 2018
Should You Build Rich Anchor Text Links Still? | Ep. #771
05:07

In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still?
  • [00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high.
  • [01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank.
  • [01:45] If you are building links naturally, you won’t be able to control the anchor text all the time.
  • [02:25] Once the cup is overflowing, you will be hit with an algorithmic penalty.
  • [02:55] Only focus about 5-10% of your energy on anchor text.
  • [03:33] Links impact rankings, but so does the content on your page.
  • [03:55] If you only focus on rich anchor text, your rankings are unsustainable.
  • [04:30] That’s it for today!
  • [04:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 10, 2018
What Percent of Your Links Should Point to Your Homepage | Ep. #770
05:12

In episode #770, Eric and Neil discuss what percentage of your links should point to your homepage. Tune in to hear if there is a magical percentage that will help your homepage rank higher.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Percent of Your Links Should Point to Your Homepage
  • [00:40] Eric and Neil don’t know what percentage of their links lead to their homepages.
  • [01:04] It doesn’t always make sense to link something back to your homepage.
  • [01:26] Your homepage won’t convert as well as other pages, so it’s important to use it to discuss your products and services and make pages that are about the specifics of your offerings.
  • [02:03] There’s no magic percentage that works the best.
  • [02:25] Look at your metrics and determine the right percentage for yourself.
  • [03:03] Even if your homepage converts well, you can’t rank your homepage for a bunch of terms.
  • [03:22] Just focus on internal pages.
  • [03:32] If you already have a lot of links to your homepage, pick the main pages that you want to rank higher and link to those.
  • [04:25] Be careful with your anchor text. Make it flow naturally.
  • [04:37] That’s it for today!
  • [04:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 09, 2018
Which Social Network Is The Best For Video | Ep. #769
05:30

In episode #769, Eric and Neil discuss which social network is the best for video. Tune in to hear which network you should be focusing on.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Which Social Network Is The Best For Video
  • [00:45] There are so many social networks.
  • [00:54] Twitch is now one of the main networks along with Facebook, Instagram, Snapchat, and Twitter.
  • [01:25] Eric got more views on LinkedIn than he did on Facebook.
  • [01:40] Neil thinks LinkedIn performs the best for video, because they want it more and promote it harder.
  • [02:02] However, you shouldn’t limit yourself to LinkedIn.
  • [02:20] You have nothing to lose by posting to a site that doesn’t have your ideal demographic.
  • [02:35] The content repurposing framework is a good model for this.
  • [03:17] Even if you are in B2C, there’s nothing wrong with uploading to LinkedIn.
  • [03:31] The CEO of Cheddar is great at uploading tons of video content.
  • [03:50] Just keep uploading anywhere you can!
  • [04:10] YouTube drives long-term traffic, so don’t forget to post there.
  • [04:50] Even if your YouTube numbers are smaller in the short-term, they will grow larger in the long-term.
  • [04:55] That’s all for today!
  • [04:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 08, 2018
How to Launch Like Apple | Ep. #768
05:48

In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Launch Like Apple
  • [00:44] Apple has a PLF: Product Launch Formula.
  • [01:03] Jumpcut likes to take you through three or four videos over a few days.
  • [01:20] The final one pumps you up to buy.
  • [01:42] Apple creates early buzz.
  • [01:50] There are leaks and rumors.
  • [02:00] They always announce at conferences.
  • [02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product.
  • [03:10] Apple creates scarcity.
  • [03:50] They know how to manufacture a feeding frenzy
  • [04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.
  • [05:00] Influencers will help you create buzz.
  • [05:13] That's it for today!
  • [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 07, 2018
How GDPR Changed Link Building | Ep. #767
03:56

In episode #767, Eric and Neil discuss how the GDPR has changed link building outside the US. Tune in to hear how you must go about link building now that the regulation has made it harder.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How GDPR Changed Link Building
  • [00:37] GDPR = Global Data Protection Regulation.
  • [00:54] There are now a lot of restrictions about what you can do in terms of data collection.
  • [01:15] It has made link-building harder.
  • [01:53] You can’t just email blast people anymore.
  • [02:05] A simple way to build links, is to go to their site and message them through their contact form.
  • [02:45] Be careful how you contact businesses in the UK.
  • [03:10] There are a lot of lawsuits happening right now.
  • [03:20] That’s it for today!
  • [03:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 06, 2018
How to Hire Full-Time SEOs That Don't Suck | Ep. #766
05:34

In episode #766, Eric and Neil discuss how to hire solid SEOs. Tune in to hear how you find great SEOs that don’t suck.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Hire Full-Time SEOs That Don't Suck
  • [00:35] Don’t just believe the resume.
  • [01:00] The real test is to see what changes they would make to your website and if they can implement specific changes.
  • [01:40] Test them out on a temp basis before you hire full-time.
  • [02:05] Good SEOs have “burnt” their own websites.
  • [03:10] The more seasoned you are with running experiments, the better a hire you will be.
  • [03:35] Ask potential hires about their weaknesses and really get into the nitty gritty.
  • [04:05] Make sure they know how to modify basic HTML code.
  • [04:23] You want people who can take action.
  • [04:32] Go to the Marketing School website and find our post about SEO interview questions.
  • [04:40] Check out the potential hire’s website.
  • [04:59] That's all for today!
  • [05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 05, 2018
How to Find the Best Young Marketing Talent | Ep. #765
06:04

In episode #765, Eric and Neil discuss how to find the best marketing talent. Tune in to hear how you can find young, motivated workers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find the Best Young Marketing Talent
  • [00:37] Eric’s interns have always been great.
  • [01:06] Singlegrain often uses Angellist to find the best people.
  • [01:31] It is important to have a hiring process.
  • [01:58] You can find young talent via blogging and social sites, but the best way to find great talent is to have interns.
  • [02:20] Neil’s company looks for interns who really want a career in marketing.
  • [02:30] They train them to grow with the company.
  • [02:52] When you get them young, they aren’t jaded.
  • [03:30] Be a “T-Shaped” marketer.
  • [04:18] If you want people who are “up to speed”, look for people who did internships at other marketing agencies.
  • [04:42] Most agencies won’t hire their interns.
  • [05:08] Pay your interns!
  • [05:18] By paying interns, you set a good precedent.
  • [05:30] That’s it for today!
  • [05:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 04, 2018
Which Marketers Should You Listen To  | Ep. #764
06:04

In episode #764, Eric and Neil Discuss whose advice you should follow. Tune in to hear how you know who to trust.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Which Marketers Should You Listen To
  • [00:45] Take what most people say with a grain of salt, until you've tested out the tactics.
  • [01:05] Until you run tests, you don’t know if a tactic will drive results.
  • [01:40] Podcasts and books are great for ideas.
  • [02:25] If someone gives you a tactic and it works, you can begin to trust his or her advice.
  • [03:03] It’s not about the person, it is about the strategy.
  • [03:24] A Canadian SEO gave Neil a 40% increase in search traffic. However, the other advice wasn’t helpful and didn’t work.
  • [03:55] Neil knew there was a risk in working with this company, because only one piece of advice worked.
  • [04:35] You have to be open-minded when listening to advice.
  • [05:29] That’s it for today!!
  • [05:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 03, 2018
How to Reduce Your Refund Rates | Ep. #763
05:36

In episode #763, Eric and Neil discuss how you can reduce refund rates. Tune in to hear how you can provide better service to avoid refund rates.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  How to Reduce Your Refund Rates
  • [00:35] First, understand why people are asking for refunds.
  • [00:58] When someone wants a refund, ask them why.
  • [01:11] Whether that is an email or a survey, the info will be helpful.
  • [01:27] Once you have about 50 answers, you will probably start to see a pattern.
  • [01:45] Jump Cut has an action-based guarantee. They will refund if the customer proves they went through the entire online course they offer.
  • [02:20] Their refund rate dropped to 5%.
  • [02:42] Expand your refund period. The longer it drags out, the fewer refunds you will have.
  • [03:01] Adjust your pricing.
  • [03:25] Offer to drop the price instead of refunding.
  • [03:47] When you do that, customers like and respect you more.
  • [04:10] Offer products and services for a limited or set period of time.
  • [04:59] That’s it for today!
  • [05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 02, 2018
Why You Should Only Stick to One Marketing Channel | Ep. #762
05:06

In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel
  • [00:36] When Eric has tried too many channels at once, he has failed.
  • [00:50] Doing too much spreads you too thin and can lead to disastrous results.
  • [01:06] Focus on the thing that is most successful.
  • [01:30] Marketing is not just one channel, it has to encompasses everything.
  • [01:50] Each individual should focus on their strongest skill set.
  • [03:10] Neil is not great at Instagram, so he doesn’t bother with it.
  • [04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it).
  • [04:19] That’s it for today!
  • [04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Sep 01, 2018
How Many Marketing Funnels Do You Need | Ep. #761
05:20

In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Many Marketing Funnels Do You Need
  • [00:40] ConvertKit and Drift are useful funnels.
  • [00:55] Using too many gets confusing.
  • [01:11] Neil has one marketing funnel.
  • [01:27] He segments inside the funnel, so by segmenting he can pitch offers based on the path the customer follows.
  • [01:44] Even people who love funnels, tend to pare it down to one main funnel.
  • [02:08] With too many funnels, you can easily lose track of things.
  • [02:44] Once you have one advanced funnel, it’s easier to improve upon it.
  • [03:08] Testing and improving on efunnel is better than having multiple, complicated funnels.
  • [03:40] Base your upsells and downsells from the info gained in the first funnel.
  • [03:55] Make your funnel like a “Choose Your Own Adventure”, so it can be personalized to each visitor.
  • [04:25] It’s important to see how people interact with your brand.
  • [04:44] That’s it for today!
  • [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Aug 31, 2018
Should You Place a Phone Number on Your Website? | Ep. #760
04:32

In episode #760, Eric and Neil discuss putting a phone number on your website. Tune in to hear if this is a necessary tactic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Place a Phone Number on Your Website?
  • [00:38] Eric gets 10-15 calls per day.
  • [00:56] Neil thinks it’s a waste of time to field random calls.
  • [01:15] Use chat services instead.
  • [01:30] Most of the calls are junk.
  • [01:45] Consider segmentation and only reveal your number to US visitors.
  • [03:00] It’s easier to collect a lead and call them.
  • [03:35] You can use Drift or Intercom to help segment your visitors and leads.
  • [03:57] That’s all for today!
  • [03:59] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 30, 2018
Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759
06:49

In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective
  • [00:40] Make the most of what you have already.
  • [01:25] Upgrade posts and content.
  • [01:45] Remove the dates from URLs.
  • [01:55] Making URLs more generic is beneficial for your Google ranking.
  • [02:33] Shorten URLs to increase your traffic.
  • [02:57] Neil has deleted content before.
  • [03:15] Pruning your content could negatively affect your traffic.
  • [03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there.
  • [04:45] Speed up your site.
  • [04:50] GTMetrix will help you see how fast your site is.
  • [05:08] You may find that there are useless tags slowing down your load times.
  • [05:28] The best hack is building a brand.
  • [05:37] This is the most reliable long-term tactic.
  • [06:15] That’s it for today!
  • [06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 29, 2018
How to Find Cheap Freelancers That Don't Suck | Ep. #758
06:01

In episode #758, Eric and Neil tell you how you can find freelancers that don’t suck. Tune in to hear how your hiring process could be improved.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find Cheap Freelancers That Don't Suck
  • [00:43] Eric has been using AngelList to find freelancers, while Neil has been using Upwork and Problogger.
  • [01:20] Eric has found great recruiters on Upwork.
  • [02:00] Make sure you choose people who have good reviews, high success ratio, and a lot of completed projects.
  • [02:30] Neil likes to skype with potential freelancers.
  • [03:00] Just talk to people and figure out what they can do for your business.
  • [03:20] Basecamp has written about their hiring process.
  • [03:50] Pay potential employees for a small test project.
  • [04:15] This will give you an idea about the quality of their work.
  • [05:10] Neil would find freelancers and test out 5 at the same time.
  • [05:26] That’s all for today!
  • [05:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 28, 2018
7 Powerful Marketing Tools You May Not Have Heard Of | Ep. #757
06:41

In episode #757, Eric and Neil discuss 7 powerful marketing tools. Tune in to hear about some lesser-known marketing tools.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Powerful Marketing Tools You May Not Have Heard Of
  • [00:35] 1: Supermetrics is top of mind for Eric, because they are putting together reports for an all-hands meeting and it helps to make powerful reports.
  • [01:11] 2: Clickflow is Eric’s tool, but Neil likes it because it allows you to do A/B testing.
  • [01:58] 3: Bonjouro allows you to customize and personalize videos to your customers.
  • [02:30] 4: Profit Well helps you find the lifetime value of your customer.
  • [03:33] 5: LTV Plus has agents that can man your chatbots.
  • [04:23] 6: AimTell creates push notifications that helps bring traffic to your website.
  • [05:00] It also helps send notifications to those who did not purchase anything.
  • [05:22] 7: Answer Force provides an agent to man your phone lines.
  • [05:54] This is helpful if you are in a service business.
  • [06:06] That’s all for today!
  • [06:11] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 27, 2018
Is It Better to Charge a Monthly Fee or a One-Time Fee | Ep. #756
06:16

In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Better to Charge a Monthly Fee or a One-Time Fee
  • [00:40] If you have a monthly fee, look at the lifetime value of your customer.
  • [00:45] Think about charging a one-time that is more or equivalent to your LTV and see if that generates more revenue.
  • [01:05] People like the concept of a one-time fee.
  • [01:24] It’s a much more appealing marketing message.
  • [01:33] You have to be testing!
  • [02:37] If your average customer only lasts one year, it’s more beneficial to charge up front.
  • [02:56] Neil tested out up-front payment and a payment plan and found that up-front was the best system for his business.
  • [03:25] If you charge a one-time fee for a lot of stuff, this holds greater appeal.
  • [04:05] It’s all about the lifetime value of your customer: this is the best way to determine your pricing structure.
  • [04:43] If you’re doing a subscription thing, you can use a dashboard that will track your clients and payments.
  • [05:04] Price Intelligently is a great resource.
  • [05:18] If you want to try a monthly fee, consider sticking with an up-front fee, but test it out first.
  • [05:40] That’s all for today!
  • [05:44] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 26, 2018
Should You Give Up On Marketing Campaigns That Don't Work Initially | Ep. #755
05:49

In episode #755, Eric and Neil discuss whether you should give up on marketing campaigns that don’t work right away. Tune in to hear whether you should stay the course or drop dead weight.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Give Up On Marketing Campaigns That Don't Work Initially
  • [00:40] Singlegrain is trying to do what ClickFunnels has done in terms of bundling software with online courses.
  • [01:00] Eric made an elaborate webinar and found that people really liked it.
  • [01:17] However, no one bought immediately afterwards.
  • [01:35] Eric was so disappointed, but he decided it would take more work to succeed pitching bundles.
  • [02:04] The feedback he received let him know that he was downplaying his teaching skills too much.
  • [02:15] So, sometimes you need to take a step back and re-jigger things and understand that everything takes time.
  • [02:35] Don’t give up.
  • [03:00] Marketing isn’t easy: you’re not going to get the results you want unless you put in a lot of work.
  • [03:10] It could take a year before you start to gain traction.
  • [03:40] Even though Neil gets 1 Million visits a month, he is still hungry for more.
  • [04:02] If you are willing to roll with the punches, you will succeed.
  • [04:15] Don't’ just do the webinar, follow up with emails!
  • [04:30] If a campaign stops working, don’t give up on it. Figure out what needs to be added (upsells, downsells) or updated (your landing page, etc.).
  • [04:50] Never give up on things that work. Always attempt to fix it before giving up.
  • [05:09] That’s all for today!
  • [05:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 25, 2018
How to Reduce Your Marketing Spend Without Hurting Your Traffic | Ep. #754
03:59

In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Reduce Your Marketing Spend Without Hurting Your Traffic
  • [00:40] It’s the most expensive at the very beginning.
  • [00:53] You’ll find that over time, the methods you use to get traffic will go into automatic maintenance mode.
  • [01:00] If something is in maintenance mode,  you shouldn’t be spending as much money.
  • [01:18] Why spend the same amount of money when it takes a third of the effort to get results?
  • [01:30] If you take your eye off the campaign, numbers get worse.
  • [01:45] Make sure you are always looking at the basics, optimizing, and cutting what doesn’t work.
  • [02:02] You will struggle to find where you can cut.
  • [02:12] Neil recommends looking at credit card statements to understand your expenses and where to cut.
  • [02:30] Cutting small things will have an impact and you will save money.
  • [02:45] Singlegrain was using over 30 tools in the beginning.
  • [02:54] Now, they are down to 15 tools.
  • [03:10] You will waste money on marketing when you are not looking at your bills every month.
  • [03:20] That’s it for today!
  • [03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 24, 2018
Best Way to Write a Cold Email | Ep. #753
05:08

In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Best Way to Write a Cold Email
  • [00:35] When Eric started emailing people, he would write epic novels.
  • [00:53] It’s important that your emails are concise. No one wants to read a novel!
  • [01:03] Make sure you personalize it in some way.
  • [01:15] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch.
  • [01:40] Don’t make a sales pitch, pitch a call or a smaller ask.
  • [02:00] Neil has found that when you pitch in your very first email, it is so much harder to close or convert that customer.
  • [02:07] Build a conversation.
  • [02:22] Ask people for their feedback, then maybe get on the phone with them.
  • [02:28] Ask if certain changes would sweeten the pot for the customer.
  • [03:26] Build a relationship before you pitch your customer.
  • [03:52] Most people fail at emailing because they pitch in the very first email.
  • [04:07] Take the Neil Patel template and customize it.
  • [04:20] Taking the extra step to personalize your emails will up your conversions.
  • [04:33] That’s all for today!
  • [04:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 23, 2018
The Easy Alternative to Content Marketing | Ep. #752
04:47

In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Easy Alternative to Content Marketing
  • [00:38] Have your users create content for you!
  • [00:44] Consulting.com and its proprietor didn’t enjoy content marketing, but he thought it would be a great idea to get users, customers, etc. to created video testimonials for him.
  • [01:34] Consulting.com has thousands of video testimonials that ultimately help drive sales and conversions.
  • [02:10] Kissmetrics asked everyone who was part a competition they were running to write a piece for the blog.
  • [02:28] Because of this, they got 7 blog posts per week for free.
  • [03:05] The content was also high-quality.
  • [03:15] Yelp and Trip Advisor do so well because they have user-generated content.
  • [03:30] Screen the content to make sure it’s quality work.
  • [03:45] Listen Notes pulls people’s reviews and notes about podcasts from the web and curates them.
  • [04:09] That’s all for today!
  • [04:14] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 22, 2018
How to Hire Marketing Interns | Ep. #751
06:37

In episode #751, Eric and Neil discuss how to properly hire interns. Tune in to hear tips on making the most of internships.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Hire Marketing Interns
  • [00:45] Interns are awesome because they aren’t jaded and are basically blank slates.
  • [00:55] They are often quick learners and you can train them to have a future in your company.
  • [01:35] Eric had an intern that didn’t have a college degree, but he is one of their best employees now.
  • [01:55] You never know where good talent will come from.
  • [02:05] One intern earned his spot at Singlegrain by writing an 800-word blog post about what he would do to improve the site.
  • [02:18] Eric pays his interns.
  • [02:25] AngelList has been a great resource for finding interns.
  • [02:36] Neil goes to colleges directly.
  • [02:48] The schools help with recruiting.
  • [03:10] As your potential interns what they are looking for in a career.
  • [03:25] Don’t make false promises.
  • [03:45] Don’t string interns along with the hopes of getting a full-time job, if that won’t be an option.
  • [04:40] Sometimes, Eric teaches at USC, which gives him a great opportunity to find interns.
  • [05:05] Ask your interns to do an assignment, like a video to show off their skills.
  • [05:40] Make the internship mutually beneficial, so the interns get as much out of their position as you do.
  • [05:58] That’s all for today!
  • [06:02] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 21, 2018
How to Get More Traffic From The Google Page Speed Update | Ep. #750
06:09

In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get More Traffic From The Google Page Speed Update
  • [00:55] Page speed has always been a factor, but now they are rolling out page speed algorithm updates.
  • [01:45] Eric’s site was run through GTMetrix to show him what was slowing it down.
  • [02:21] He then cleaned up the slow parts and tested out the site again.
  • [02:48] He got a substantial bump in visitors once he sped up his site.
  • [03:25] Neil uses Google AMP and MaxCDN to make sure his site loads quickly and is routing through local servers across the globe.
  • [03:45] Neil’s site also uses lazy loading, so things load as you scroll.
  • [04:07] Make sure to compress images and reduce javascripts.
  • [04:30] Bad code will ruin a site.
  • [04:53] Make sure to make the most of what you already have instead of chasing new, shiny objects.
  • [05:34] That’s it for today!
  • [05:38] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 20, 2018
Are The Riches Really In The Niches? | Ep. #749
06:48

In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Are The Riches Really In The Niches?
  • [00:55] If they are, then why do we do different things?
  • [01:15] In the beginning, you can go after a niche, because it is too expensive to go after a huge category.
  • [01:20] Once you are established, you should expand and get beyond a niche market.
  • [01:22] For example, ConvertKit tried to compete in the email marketing space and it didn’t work out. When they changed course to be a service for bloggers, they started succeeding. Now, they are Seva and have a larger business.
  • [02:00] It is hard to make millions working within a niche.
  • [02:35] If you are going to swing, swing for the fences.
  • [02:54] If you don’t have a lot of cash, go for a niche. If you have the money, go for a huge market from day one.
  • [03:25] Eric interviewed someone who works for Kahuna.
  • [03:44] They focused on one area and then expanded their knowledge in that area.
  • [04:10] In this case, the company wasn’t working before they focused on a niche.
  • [04:41] Sam Evans found that when he “niched down”, he was able to have more success.
  • [05:10] Now, Sam and Consulting.com target anyone who hates their job and has some sort of expertise. Then he teaches these people how to become consultants.
  • [06:05] He has since had members create testimonials for his service.
  • [06:100] That’s it for today!
  • [06:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 19, 2018
How to Learn the Best Marketing Hacks From the Top 1%  | Ep. #748
05:44

In episode #748, Eric and Neil discuss how you could learn the best marketing hacks from the top 1%. Tune in to hear how you can get the best hacks from the best people.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Learn the Best Marketing Hacks From the Top 1%
  • [00:40] When learning marketing, you are not getting the best tactics from the best people.
  • [01:15] Marketers don’t necessarily want to reveal their best, most effective tactics.
  • [01:30] If they share everything that is working, the more people that use that tactic, the less effective it becomes.
  • [02:08] If you network enough, eventually, people will share tactics with you.
  • [02:28] Eric and Neil share tactics all the time.
  • [03:07] You can throw dinner parties, attend conferences, join groups like EO or YPO and you will build relationships.
  • [03:25] You don’t need internet-famous people to get people to attend your events.
  • [03:45] The goal is to build relationships and learn from others in your field.
  • [05:00] Build relationships without expectation and you will earn people’s trust.
  • [05:05] That’s all for today!
  • [05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 18, 2018
How Seinfeld Emails Will Grow Your Sales  | Ep. #747
05:40

In episode #747, Eric and Neil discuss how Seinfeld emails can increase your sales. Tune in to hear why you should be writing Seinfeld emails.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Seinfeld Emails Will Grow Your Sales
  • [00:45] Ben Settle has a service called “Email Players” and shares a bunch of email marketing tactics.
  • [01:20] Seinfeld Emails are so-called, because the emails don’t talk about the product or anything related to your business (it’s an email about nothing), but then you find a way to tie it in to your product.
  • [02:26] There are so many different email sequences.
  • [03:25] If people just wrote emails for different parts of their sequence, their conversions would go up.
  • [03:40] You need to send out as many emails as you can.
  • [03:50] Sam Evans earns over $20 Million/year doing his consulting course.
  • [04:00] He puts out an email every single day.
  • [04:25] It’s not just using the Seinfeld method, it should be about storytelling.
  • [05:06] That’s all for today!
  • [05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 17, 2018
The Best Way To Build Links Without Building Them | Ep. #746
05:32

In episode #746, Eric and Neil discuss the best way to build links without actually building them. Tune in to hear the long-term method for link building.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Way To Build Links Without Building Them
  • [00:34] Relationships!
  • [00:38] When you get to know more people, they will naturally link to you.
  • [00:52] Neil knows a lot of people in the industry (including Eric). He and Eric have linked to each other without even asking.
  • [01:20] Neil links to Eric not only because he is a friend, but because his content is good and relevant to his business.
  • [01:50] You shouldn’t ask your friends and taint the friendship.
  • [02:04] Noah Kagan did a video about this very subject.
  • [02:25] Build relationships without expecting anything and it will pay dividends in the future.
  • [03:10] Attend conferences, join slack groups, join LinkedIn groups to build relationships.
  • [03:33] Everyone starts at zero and it will pay to build relationships. Say yes to everything at first.
  • [04:05] You can also close business deals by having relationships. There are so many reasons to network,
  • [04:35] Don’t expect immediate results; it may take more than a year.
  • [04:55] That’s it for today!
  • [04:58]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 16, 2018
The Land and Expand Content Marketing Strategy | Ep. #745
05:18

In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Land and Expand Content Marketing Strategy
  • [01:05] Eric and Neil have a domain for this podcast, but they haven't been paying much attention to it.
  • [01:55] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month.
  • [02:12] They are planning to expand the content to see if it positively affects their traffic.
  • [02:30] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it.
  • [03:18] Use AHREFS and see how your keywords are ranking.
  • [03:20] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords.
  • [03:45] Within 30 days you may see an increase in traffic, but never more than double your current traffic.
  • [04:42] That’s all for today!
  • [04:45] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 15, 2018
How to Add Long-Tail Keywords to Your Content  | Ep. #744
05:28

In episode #744, Eric and Neil discuss how to add long-tail keywords to your content. Tune in to hear how you can rank for long-tail keywords.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Add Long-Tail Keywords to Your Content
  • [00:33]  If you type in Singlegrain.com or NeilPatel.com and use the Top Pages on the AHREFS or SEMRush sites, you can see how your pages rank and for which keywords.
  • [01:20] Look at all your content that is ranking and go to Google Search Console, where you will see the impression count, keywords, etc.
  • [01:50] Whatever someone is searching for, they are looking for a solution.
  • [02:01] When using keywords, make sure you are offering relevant content regarding said keywords.
  • [03:11] If you have a competitor that ranks above you for a certain keyword, you can take that URL and plug it into AHREFS. Then you can see all the keywords for which they are getting traffic and impressions.
  • [03:35] From there, you can judge whether you re able to adjust your content to include the keywords for which your competitors are ranking higher.
  • [03:55] It costs 6-7x more to acquire a new customer vs. maintaining existing customers.
  • [04:52] That’s all for today!
  • [04:57] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 14, 2018
How to Maintain a 30% Open Rate On Your Email List As It Grows | Ep. #743
04:31

In episode #743, Eric and Neil discuss how to maintain a 30% open rate for your emails. Tune in to hear how to grow your list and stay out of the spam folder.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Maintain a 30% Open Rate On Your Email List As It Grows
  • [00:45] Typical open rates are between 10-15%.
  • [00:54] Most people would say to clean out your email list, but you won’t get any growth this way.
  • [01:18] Ask your subscribers questions.
  • [01:46] Try to have a conversation with the email recipients.
  • [02:35] If you are launching a course, you should ask for people to share their journeys with content marketing, as well.
  • [03:01] Emailing a questions once per month will help to ensure that you stay at the top of people’s inbox.
  • [03:40] Make sure you don’t end up in the spam box by staying relevant.
  • [03:56] That’s it for today!
  • [04:00] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 13, 2018
A Simple Way To Come Up With The Most Effective Marketing Ideas | Ep. #742
07:03

In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas
  • [00:40] Spy on your competition!
  • [00:55] AdBeat is a way to see all the ads a company is running and how their spend trends are running.
  • [01:30] This also shows you which ads have been used for the longest period of time.
  • [01:43] Go to your competitors’ web sites.
  • [01:45] Track the changes that they make, because it will give you an idea of what is helping them grow.
  • [02:00] If you go multiple times, you will get “cookied” and you will see all their ads and campaigns.
  • [02:36] AHREFS Content Gap is a way to see all the different keywords your competition is ranking for that you are not.
  • [03:09] Take those keywords to UberSuggest and you will get more ideas about how to use them.
  • [03:25] Use BuiltWith to see what tech your competitors are using. This will give you an idea of how to expand.
  • [03:50] If your competitors are using A/B Tests, it means they are sophisticated enough to make changes and boost conversions.
  • [04:20] Facebook has added the “info and ad” section. This allows you to see all the ads one person or company is running.
  • [04:52] Go to niche marketing conferences and pick up new marketing tactics.
  • [05:14] Everyone is friendly and will prove helpful.
  • [05:25] These conferences are a great place to pick up new hacks from reliable sources.
  • [06:04] War Room is a good example of a niche conference.
  • [06:24] That’s all for today!
  • [06:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 12, 2018
What Should You Do With All of Your Visitors Who Don't Buy  | Ep. #741
05:26

In episode #741, Eric and Neil discuss what you should do with visitors who don’t buy. Tune in to hear how you should follow up with people who didn’t convert.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do With All of Your Visitors Who Don't Buy
  • [00:34] Survey those customers who do not buy.
  • [00:50] If you have 100 visitors, you will be lucky if 5 people make a purchase.
  • [01:06] Sure, you could look at Google Analytics, but you won’t know why people aren’t converting.
  • [01:30] If you survey your audience, you can learn from mistakes and boost conversions.
  • [02:15] SurveyMonkey and Qualaroo are great tools to use.
  • [02:30] Eric also likes TypeForm.
  • [03:20] Eric likes the question “Were you considering joining the Digital XP Accelerator?” because the answers let him know that the messaging wasn’t aligning with people’s pay-points.
  • [04:06] Follow up with an email or phone call and try to convince those surveyed to buy.
  • [04:20] Even if they don’t buy, this will give you a clearer idea of why they did not.
  • [04:41] That’s all for today!
  • [04:46] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 11, 2018
What Should You Do When You're Not Growing | Ep. #740
05:36

In episode #740, Eric and Neil discuss what you should do when you aren’t growing. Tune in to hear how you can stimulate growth.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do When You're Not Growing
  • [00:45] If Eric is in a rut, he likes to take a break.
  • [01:08] Clearing his head allows him to move forward and come up with better/new ideas.
  • [01:25] When people stop growing, it is because they are relying on old tactics.
  • [01:37] Neil likes to run drastic experiments to test out new ideas.
  • [01:53] Growth is often boosted by unorthodox methods.
  • [02:00] At Crazy Egg, they grew quickly by switching the homepage from a long sales page, to a much shorter, concise page.
  • [02:15] They also tested the “sign in with Google” option, which worked out well.
  • [02:35] After those methods began to hurt them, they switched it up again.
  • [03:15] In general, if growth slows down, do the opposite of what you are currently doing.
  • [03:30] Eric has a friend that does video advertising.
  • [03:55] His secret is that he does the opposite of what people expect or request.
  • [04:15] Think about how you can turn ideas on their heads.
  • [04:55] That’s all for today!
  • [04:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 10, 2018
The New Way to Do Competitive Analysis | Ep. #739
04:03

In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The New Way to Do Competitive Analysis
  • [00:38] Facebook is a great way to do competitive analysis.
  • [00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running.
  • [01:11] You can put a pixel on your website, build an audience, and use tools like SimilarWeb to see who you share an audience with.
  • [01:40] Make sure when doing CA, that the audience is similar to yours.
  • [02:32] The idea behind using the new FB ads feature is more transparency.
  • [03:00] Instead of having to come up with ideas from scratch, you can use other’s ads to show your clients what’s out there and build a campaign from there.
  • [03:24] That’s all for today!
  • [03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 09, 2018
The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog | Ep. #738
06:09

In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog
  • [00:45] They don’t have many strategies at Neil’s org, but rather one simple method.
  • [01:10] Neil writes about personal experiences.
  • [01:25] Neil wants people to know they can’t get his content anywhere else.
  • [01:52] When he shares personal stories, he gets 12x more comments.
  • [02:25] Growth Everywhere doesn’t have a headline or title until after the interview.
  • [03:15] At Single Grain, employees are required to come to a meeting with multiple blog ideas.
  • [03:45] A blog should be about what you want to share, but also what people would want to read.
  • [04:10] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things.
  • [04:45] Ben Settle came up with the concept for “Seinfeld Emails”.
  • [05:25] Emails that are about nothing, but somehow tie back into what you’re selling.
  • [05:30] That’s all for today!
  • [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 08, 2018
Is Cheaper Better? | Ep. #737
04:59

In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Cheaper Better?
  • [01:00] Some people say you pay what you get for, but sometimes cheaper is better.
  • [01:30] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out.
  • [02:00] The quality is the same, but the diamonds are made in simulated conditions.
  • [02:28] If two advertising companies charge two different rates, most people will pay the higher rate for a smaller company and more focused attention.
  • [03:05] People often question the quality of something if it’s too low of a price.
  • [03:30] There is no exact science to setting a price point, so do your research and run tests.
  • [04:20] That’s it for today!
  • [04:24] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 07, 2018
Why Marketers Change Their Minds a Lot | Ep. #736
04:47

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot
  • [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
  • [01:00] Since then, those companies have improved their methods.
  • [01:24] At first, the Facebook ads platform was weak.
  • [01:45] Often, marketers change their minds because circumstances change.
  • [02:05] What worked yesterday, may not work today.
  • [02:20] Market conditions are always in flux.
  • [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
  • [03:00] It’s not good for cold traffic, but works for further exposure.
  • [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
  • [04:10] That’s all for today!
  • [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 06, 2018
How to Do Content Marketing on a Budget | Ep. #735
06:09

In episode #735, Eric and Neil discuss how to do content marketing on a budget. Tune in to hear what steps you can take to save some money.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Do Content Marketing on a Budget
  • [00:45] Right now, Eric is cutting his content marketing budget.
  • [01:00] They decided to collaborate or work on getting guest posts.
  • [01:47] KissMetrics grew by reaching out to other content marketers and offering a platform.
  • [02:27] You can get people to write for free if you offer publicity and other opportunities for exposure.
  • [03:15] There are a lot of writers out there writing well-researched long-form content.
  • [03:52] Infogram or Canva are great ways to repurpose content and turn it into infographics.
  • [04:35] The content re-usage framework is a great line of thinking and a great way to save money.
  • [05:32] That’s it for today!
  • [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 05, 2018
How to Build Links (Without Being Sleazy) | Ep. #734
05:22

In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Build Links (Without Being Sleazy)
  • [01:00] Having a simple widget or tool is a great way to provide a service without being sleazy.
  • [01:25] Neil likes to release free copies of paid tools.
  • [01:56] HubSpot overtook Drift by offering a free service.
  • [02:30] Yelp offers widgets that helps restaurants link-build.
  • [02:45] Email outreach isn’t sleazy, even though people think it is.
  • [03:02] To not be sleazy, you have to offer value.
  • [03:46] Aim to build relationships instead of just reaching out for links.
  • [04:15] Use data to help you find out your best people to reach out to.
  • [04:43] That’s it for today!
  • [04:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 04, 2018
This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733
04:35

In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It)
  • [00:35] Don’t rebrand!
  • [00:44] Companies who are successful and make money still feel the need to rebrand.
  • [01:12] ConvertKit is changing their name to Siva, even though they are doing well.
  • [01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway.
  • [01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense.
  • [02:35] The Growth Everywhere podcast is rebranding.
  • [03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions.
  • [03:57] That’s it for today!
  • [04:01] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 03, 2018
How to Educate Leads That Aren't Ready to Become Customers | Ep. #732
06:20

In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers
  • [00:45] There is a time to be aggressive and a time to go easy.
  • [01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy.
  • [01:46] You put in all this work during year one, by year three you start to see results.
  • [02:08] It takes time to manifest results.
  • [02:20] Neil looks for what makes his ideal customer.
  • [02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success.
  • [03:40] The rule of seven is key. Make sure your name keeps getting out there.
  • [04:13] Make sure you are surveying customers to make sure you know what they are looking for.
  • [04:40] Always drop the name of your company and contact info in everything you do.
  • [05:05] TOFU, MOFU, and BOFU are important concepts.
  • [05:30] Use lead scoring, as it will tell you whether someone is top of funnel.
  • [05:43] That’s it for today!
  • [05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 02, 2018
How to Generate High Quality Traffic on a Budget | Ep. #731
06:39

In episode #731, Eric and Neil discuss how you can generate traffic on a budget. Tune in to hear what makes traffic “high quality” and how you can generate it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate High Quality Traffic on a Budget
  • [00:50] How do you define high quality traffic when starting off?
  • [01:10] Look at how well the traffic converts in terms of collecting email sign-ups.
  • [01:31] When you have traffic that converts, you know it’s the right traffic.
  • [02:45] Outreach through guest posting is a great budget-friendly way to grow.
  • [03:14] ConvertKit is an email marketing solution.
  • [04:05] Use this tool to reach out to potential partners.
  • [04:22] Go to people who have your ideal traffic and partner up, cross-promote, bundle.
  • [05:30] Do tons of business development and partnerships.
  • [05:47] When you’re starting out, say yes to most deals.
  • [06:05] That’s all for today!
  • [06:08]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 01, 2018
Why Google Analytics is Useless Without This...  | Ep. #730
05:57

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Google Analytics is Useless Without This...
  • [00:42] Eric doesn’t always buy a product or service when he visits websites.
  • [01:05] Google Analytics will never tell you why someone left your site without buying.
  • [01:15] GA provides quantitative data.
  • [01:20] Qualitative data is more elusive.
  • [02:07] Go to your lowest hanging fruit first.
  • [02:50] Affiliate marketers struggle because they operate in a vacuum.
  • [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data.
  • [03:38] 30 or more responses will serve as enough data to be actionable.
  • [04:15] User Testing and Usability Hub are great tools.
  • [04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter.
  • [05:16] That’s it for today!
  • [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 31, 2018
7 Questions You Ought to Ask Your Audience | Ep. #729
08:44

In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: 7 Questions You Ought to Ask Your Audience
  • [00:50] #1: Tell us all of the topics you are interested in regarding Marketing.
  • [01:30] If you are covering food topics, ask your audience what their diet is based on.
  • [01:45] You want to see who your audience is and how they skew (vegan, meat eaters, etc.).
  • [02:07] #2: What else would you like to see on this page?
  • [02:20] This will help you to understand what your page is lacking from the customer’s POV.
  • [02:36] Under 30 responses is not enough data to make an effective change.
  • [03:10] #3: What are you goals in the next year?
  • [03:18] Use Surveymonkey for long form answers of this nature. Make a word cloud out of your responses.
  • [03:58] #4: What did you think about X? (The product or service they purchased).
  • [04:20] This will help you determine if things are working or if you need to improve.
  • [04:51] #5: Why didn’t you buy?
  • [05:00] There will be a huge contingent of people who didn’t purchase your product or service. This is an opportunity to find out why.
  • [05:47] #6: Ask a question that determines the “pay point” of your audience.
  • [07:14] By asking questions related to a problem, it will help you collect more leads and actionable information.
  • [07:45] #7: Use a tool like TypeForm and send them down a question funnel.
  • [08:07] That’s all for today!
  • [08:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 30, 2018
Why You Should and Shouldn't Spend Money on Marketing Courses | Ep. #728
05:51

In episode #728, Eric and Neil discuss the pros and cons of taking online marketing courses. Tune in to hear both sides of this argument.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should and Shouldn't Spend Money on Marketing Courses
  • [00:45] If you end up paying for something, you’re more likely to take action.
  • [00:52] People can find what a course is selling for free elsewhere.
  • [01:20] If you pay for it, there is still a chance you won’t take action.
  • [02:00] It depends on your personality type when it comes to taking action.
  • [02:20] Eric sees people offering online courses as taking advantage of others.
  • [02:33] They may not actually be experts and credibility isn’t required to teach online courses.
  • [02:51] Eric feels it is preying on people’s insecurities.
  • [03:26] Look into the person selling the course; check credentials.
  • [04:15] Some courses are being taught by people who just teach courses and don’t have actionable information.
  • [05:12] That’s all for today!
  • [05:15] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 29, 2018
How to Rank For Thousands of Keywords Fast  | Ep. #727
05:59

In episode #727, Eric and Neil discuss how you can rank for thousands of keywords. Tune in to learn how you can earn a high ranking overnight.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank For Thousands of Keywords Fast
  • [00:44] Neil’s strategy to ranking for thousands of keywords, is to write a blog post that is only a few thousand words.
  • [00:52] A shorter blog posts allows you to test the waters and see if it is ranking and getting social shares.
  • [01:10] See what search queries are leading people to your article.
  • [01:23] Tailor your articles to those search queries; when people have a problem, offer a solution.
  • [02:05] Look for relevant keywords that aren’t on your page and add them in.
  • [02:36] Adjust your content to benefit the user.
  • [02:40] If the user doesn’t like your article, because you are just stuffing in keywords, your user metrics scores will tank.
  • [02:50] Backlinko is good at doing all of this.
  • [03:08] There is on epic post about this on Backlinko.
  • [03:25] If the majority of your traffic is from mobile devices, having one long page is difficult.
  • [03:54] Make sure to know your audience and how they access content before creating anything.
  • [04:09] Whatever content you have that is ranking, look at your competition and see how they are ranking for similar articles and keywords.
  • [04:30] Use AHREFS to check all this information.
  • [04:50] Using the AHREFS Content Gap Tool will help you compare yourself to competitors.
  • [05:21] That’s it for today!
  • [05:25] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 28, 2018
How to Grow Your Marketing Through Partnerships | Ep. #726
07:47

In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships
  • [00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership.
  • [01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration.
  • [01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture.
  • [02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline.
  • [02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.).
  • [03:00] However, most partnerships will not be equal.
  • [03:15] Figure out what you can leverage and how the partnership would be beneficial.
  • [03:40] Joint webinars are a great way to partner up with other companies and people.
  • [04:15] Virtual conferences have hit Neil up for email blasts, but he didn’t do it, because the numbers didn’t move him.
  • [05:00] Neil and Eric both do partnerships.
  • [05:34] When Eric was at Treehouse, to get started, they made a partnerships page.
  • [05:50] Neil thinks when you’re starting out, bundling is a great way to create a mutually beneficial partnership.
  • [06:18] Use AppSumo, which is a place that runs promotions or offers.
  • [06:38] Be careful with AppSumo, though: they take a percentage from what you make.
  • [07:06] That’s all for today!
  • [07:08]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 27, 2018
7 Simple Hacks to Generate More Upsells | Ep. #725
04:31

In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells
  • [00:33] #1: If someone is buying from you, add an upsell immediately after their purchase (on a thank you page).
  • [00:52] #2: Upsells won’t work unless you’re offering speed and automation.
  • [01:27] #3: Make sure you have urgency built into your upsell.
  • [01:44] #4: Check out bumps.
  • [01:54] When checking out on ClickFunnels, they always have an offer on the check-out page, where you can tick a box and buy something cool for a good rate.
  • [02:22] #5: Downsell.
  • [02:34] #6: Use Google Correlate.
  • [02:45] This will help you to see what people are buying/searching for right after they buy your product.
  • [03:20] #7: Make sure your upsell is relevant.
  • [03:35] If you sell an SEO course, then a design course, it might not make sense.
  • [03:50] That’s it for today!
  • [03:55] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 26, 2018
The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should)  | Ep. #724
04:52

In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should)
  • [00:35] You aren’t leveraging the App Store!
  • [00:38] Apple reported they have generated over $11 Billion in revenue from the App Store.
  • [00:46] The Google App Store adds in even more revenue.
  • [01:00] However, so few people are creating apps for their sites or products.
  • [01:18] If you’re not on there, you are losing out!
  • [01:35] It’s not a competitive space.
  • [01:50] If you want more traffic, look for channels that are still growing.
  • [02:10] A mutual friend of Eric and Neil’s used WP to build an app.
  • [02:21] WP is how Marketing School and Growth Everywhere have apps.
  • [02:40] Google Momentum is a great productivity add-on.
  • [02:55] They just figured out how to start monetizing it.
  • [03:30] Eric and Neil will try to leverage new channels all the time. If they don’t work, it’s not a big loss.
  • [03:58] Look for tools like Buildfire, which will help you easily create and leverage an app in about an hour.
  • [04:13] That’s it for today!
  • [04:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 25, 2018
7 Marketing Lessons We Learned From Running Software Companies | Ep. #723