Marketing School | Digital Marketing | Online Marketing

By Neil Patel & Eric Siu.

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Description

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

Episode Date
How to Hire Marketing Interns | Ep. #751
06:37

In episode #751, Eric and Neil discuss how to properly hire interns. Tune in to hear tips on making the most of internships.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Hire Marketing Interns
  • [00:45] Interns are awesome because they aren’t jaded and are basically blank slates.
  • [00:55] They are often quick learners and you can train them to have a future in your company.
  • [01:35] Eric had an intern that didn’t have a college degree, but he is one of their best employees now.
  • [01:55] You never know where good talent will come from.
  • [02:05] One intern earned his spot at Singlegrain by writing an 800-word blog post about what he would do to improve the site.
  • [02:18] Eric pays his interns.
  • [02:25] AngelList has been a great resource for finding interns.
  • [02:36] Neil goes to colleges directly.
  • [02:48] The schools help with recruiting.
  • [03:10] As your potential interns what they are looking for in a career.
  • [03:25] Don’t make false promises.
  • [03:45] Don’t string interns along with the hopes of getting a full-time job, if that won’t be an option.
  • [04:40] Sometimes, Eric teaches at USC, which gives him a great opportunity to find interns.
  • [05:05] Ask your interns to do an assignment, like a video to show off their skills.
  • [05:40] Make the internship mutually beneficial, so the interns get as much out of their position as you do.
  • [05:58] That’s all for today!
  • [06:02] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 21, 2018
How to Get More Traffic From The Google Page Speed Update | Ep. #750
06:09

In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get More Traffic From The Google Page Speed Update
  • [00:55] Page speed has always been a factor, but now they are rolling out page speed algorithm updates.
  • [01:45] Eric’s site was run through GTMetrix to show him what was slowing it down.
  • [02:21] He then cleaned up the slow parts and tested out the site again.
  • [02:48] He got a substantial bump in visitors once he sped up his site.
  • [03:25] Neil uses Google AMP and MaxCDN to make sure his site loads quickly and is routing through local servers across the globe.
  • [03:45] Neil’s site also uses lazy loading, so things load as you scroll.
  • [04:07] Make sure to compress images and reduce javascripts.
  • [04:30] Bad code will ruin a site.
  • [04:53] Make sure to make the most of what you already have instead of chasing new, shiny objects.
  • [05:34] That’s it for today!
  • [05:38] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 20, 2018
Are The Riches Really In The Niches? | Ep. #749
06:48

In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Are The Riches Really In The Niches?
  • [00:55] If they are, then why do we do different things?
  • [01:15] In the beginning, you can go after a niche, because it is too expensive to go after a huge category.
  • [01:20] Once you are established, you should expand and get beyond a niche market.
  • [01:22] For example, ConvertKit tried to compete in the email marketing space and it didn’t work out. When they changed course to be a service for bloggers, they started succeeding. Now, they are Seva and have a larger business.
  • [02:00] It is hard to make millions working within a niche.
  • [02:35] If you are going to swing, swing for the fences.
  • [02:54] If you don’t have a lot of cash, go for a niche. If you have the money, go for a huge market from day one.
  • [03:25] Eric interviewed someone who works for Kahuna.
  • [03:44] They focused on one area and then expanded their knowledge in that area.
  • [04:10] In this case, the company wasn’t working before they focused on a niche.
  • [04:41] Sam Evans found that when he “niched down”, he was able to have more success.
  • [05:10] Now, Sam and Consulting.com target anyone who hates their job and has some sort of expertise. Then he teaches these people how to become consultants.
  • [06:05] He has since had members create testimonials for his service.
  • [06:100] That’s it for today!
  • [06:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 19, 2018
How to Learn the Best Marketing Hacks From the Top 1%  | Ep. #748
05:44

In episode #748, Eric and Neil discuss how you could learn the best marketing hacks from the top 1%. Tune in to hear how you can get the best hacks from the best people.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Learn the Best Marketing Hacks From the Top 1%
  • [00:40] When learning marketing, you are not getting the best tactics from the best people.
  • [01:15] Marketers don’t necessarily want to reveal their best, most effective tactics.
  • [01:30] If they share everything that is working, the more people that use that tactic, the less effective it becomes.
  • [02:08] If you network enough, eventually, people will share tactics with you.
  • [02:28] Eric and Neil share tactics all the time.
  • [03:07] You can throw dinner parties, attend conferences, join groups like EO or YPO and you will build relationships.
  • [03:25] You don’t need internet-famous people to get people to attend your events.
  • [03:45] The goal is to build relationships and learn from others in your field.
  • [05:00] Build relationships without expectation and you will earn people’s trust.
  • [05:05] That’s all for today!
  • [05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 18, 2018
How Seinfeld Emails Will Grow Your Sales  | Ep. #747
05:40

In episode #747, Eric and Neil discuss how Seinfeld emails can increase your sales. Tune in to hear why you should be writing Seinfeld emails.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Seinfeld Emails Will Grow Your Sales
  • [00:45] Ben Settle has a service called “Email Players” and shares a bunch of email marketing tactics.
  • [01:20] Seinfeld Emails are so-called, because the emails don’t talk about the product or anything related to your business (it’s an email about nothing), but then you find a way to tie it in to your product.
  • [02:26] There are so many different email sequences.
  • [03:25] If people just wrote emails for different parts of their sequence, their conversions would go up.
  • [03:40] You need to send out as many emails as you can.
  • [03:50] Sam Evans earns over $20 Million/year doing his consulting course.
  • [04:00] He puts out an email every single day.
  • [04:25] It’s not just using the Seinfeld method, it should be about storytelling.
  • [05:06] That’s all for today!
  • [05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 17, 2018
The Best Way To Build Links Without Building Them | Ep. #746
05:32

In episode #746, Eric and Neil discuss the best way to build links without actually building them. Tune in to hear the long-term method for link building.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Way To Build Links Without Building Them
  • [00:34] Relationships!
  • [00:38] When you get to know more people, they will naturally link to you.
  • [00:52] Neil knows a lot of people in the industry (including Eric). He and Eric have linked to each other without even asking.
  • [01:20] Neil links to Eric not only because he is a friend, but because his content is good and relevant to his business.
  • [01:50] You shouldn’t ask your friends and taint the friendship.
  • [02:04] Noah Kagan did a video about this very subject.
  • [02:25] Build relationships without expecting anything and it will pay dividends in the future.
  • [03:10] Attend conferences, join slack groups, join LinkedIn groups to build relationships.
  • [03:33] Everyone starts at zero and it will pay to build relationships. Say yes to everything at first.
  • [04:05] You can also close business deals by having relationships. There are so many reasons to network,
  • [04:35] Don’t expect immediate results; it may take more than a year.
  • [04:55] That’s it for today!
  • [04:58]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 16, 2018
The Land and Expand Content Marketing Strategy | Ep. #745
05:18

In episode #745, Eric and Neil discuss the “land and expand” content marketing strategy. Tune in to learn about this method and how to apply it to your site.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Land and Expand Content Marketing Strategy
  • [01:05] Eric and Neil have a domain for this podcast, but they haven't been paying much attention to it.
  • [01:55] Over the last seven days, they have gotten over 1000 visitors. This means they get about 6000 visitors per month.
  • [02:12] They are planning to expand the content to see if it positively affects their traffic.
  • [02:30] If you take all the pages you have and just add more content, you are wasting your time; look at which page gets the most traffic and expand upon it.
  • [03:18] Use AHREFS and see how your keywords are ranking.
  • [03:20] If the keywords drive 500-1000 visits per month, go ahead and expand. Otherwise, ignore that page or those keywords.
  • [03:45] Within 30 days you may see an increase in traffic, but never more than double your current traffic.
  • [04:42] That’s all for today!
  • [04:45] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 15, 2018
How to Add Long-Tail Keywords to Your Content  | Ep. #744
05:28

In episode #744, Eric and Neil discuss how to add long-tail keywords to your content. Tune in to hear how you can rank for long-tail keywords.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Add Long-Tail Keywords to Your Content
  • [00:33]  If you type in Singlegrain.com or NeilPatel.com and use the Top Pages on the AHREFS or SEMRush sites, you can see how your pages rank and for which keywords.
  • [01:20] Look at all your content that is ranking and go to Google Search Console, where you will see the impression count, keywords, etc.
  • [01:50] Whatever someone is searching for, they are looking for a solution.
  • [02:01] When using keywords, make sure you are offering relevant content regarding said keywords.
  • [03:11] If you have a competitor that ranks above you for a certain keyword, you can take that URL and plug it into AHREFS. Then you can see all the keywords for which they are getting traffic and impressions.
  • [03:35] From there, you can judge whether you re able to adjust your content to include the keywords for which your competitors are ranking higher.
  • [03:55] It costs 6-7x more to acquire a new customer vs. maintaining existing customers.
  • [04:52] That’s all for today!
  • [04:57] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 14, 2018
How to Maintain a 30% Open Rate On Your Email List As It Grows | Ep. #743
04:31

In episode #743, Eric and Neil discuss how to maintain a 30% open rate for your emails. Tune in to hear how to grow your list and stay out of the spam folder.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Maintain a 30% Open Rate On Your Email List As It Grows
  • [00:45] Typical open rates are between 10-15%.
  • [00:54] Most people would say to clean out your email list, but you won’t get any growth this way.
  • [01:18] Ask your subscribers questions.
  • [01:46] Try to have a conversation with the email recipients.
  • [02:35] If you are launching a course, you should ask for people to share their journeys with content marketing, as well.
  • [03:01] Emailing a questions once per month will help to ensure that you stay at the top of people’s inbox.
  • [03:40] Make sure you don’t end up in the spam box by staying relevant.
  • [03:56] That’s it for today!
  • [04:00] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 13, 2018
A Simple Way To Come Up With The Most Effective Marketing Ideas | Ep. #742
07:03

In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas
  • [00:40] Spy on your competition!
  • [00:55] AdBeat is a way to see all the ads a company is running and how their spend trends are running.
  • [01:30] This also shows you which ads have been used for the longest period of time.
  • [01:43] Go to your competitors’ web sites.
  • [01:45] Track the changes that they make, because it will give you an idea of what is helping them grow.
  • [02:00] If you go multiple times, you will get “cookied” and you will see all their ads and campaigns.
  • [02:36] AHREFS Content Gap is a way to see all the different keywords your competition is ranking for that you are not.
  • [03:09] Take those keywords to UberSuggest and you will get more ideas about how to use them.
  • [03:25] Use BuiltWith to see what tech your competitors are using. This will give you an idea of how to expand.
  • [03:50] If your competitors are using A/B Tests, it means they are sophisticated enough to make changes and boost conversions.
  • [04:20] Facebook has added the “info and ad” section. This allows you to see all the ads one person or company is running.
  • [04:52] Go to niche marketing conferences and pick up new marketing tactics.
  • [05:14] Everyone is friendly and will prove helpful.
  • [05:25] These conferences are a great place to pick up new hacks from reliable sources.
  • [06:04] War Room is a good example of a niche conference.
  • [06:24] That’s all for today!
  • [06:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 12, 2018
What Should You Do With All of Your Visitors Who Don't Buy  | Ep. #741
05:26

In episode #741, Eric and Neil discuss what you should do with visitors who don’t buy. Tune in to hear how you should follow up with people who didn’t convert.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do With All of Your Visitors Who Don't Buy
  • [00:34] Survey those customers who do not buy.
  • [00:50] If you have 100 visitors, you will be lucky if 5 people make a purchase.
  • [01:06] Sure, you could look at Google Analytics, but you won’t know why people aren’t converting.
  • [01:30] If you survey your audience, you can learn from mistakes and boost conversions.
  • [02:15] SurveyMonkey and Qualaroo are great tools to use.
  • [02:30] Eric also likes TypeForm.
  • [03:20] Eric likes the question “Were you considering joining the Digital XP Accelerator?” because the answers let him know that the messaging wasn’t aligning with people’s pay-points.
  • [04:06] Follow up with an email or phone call and try to convince those surveyed to buy.
  • [04:20] Even if they don’t buy, this will give you a clearer idea of why they did not.
  • [04:41] That’s all for today!
  • [04:46] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 11, 2018
What Should You Do When You're Not Growing | Ep. #740
05:36

In episode #740, Eric and Neil discuss what you should do when you aren’t growing. Tune in to hear how you can stimulate growth.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Do When You're Not Growing
  • [00:45] If Eric is in a rut, he likes to take a break.
  • [01:08] Clearing his head allows him to move forward and come up with better/new ideas.
  • [01:25] When people stop growing, it is because they are relying on old tactics.
  • [01:37] Neil likes to run drastic experiments to test out new ideas.
  • [01:53] Growth is often boosted by unorthodox methods.
  • [02:00] At Crazy Egg, they grew quickly by switching the homepage from a long sales page, to a much shorter, concise page.
  • [02:15] They also tested the “sign in with Google” option, which worked out well.
  • [02:35] After those methods began to hurt them, they switched it up again.
  • [03:15] In general, if growth slows down, do the opposite of what you are currently doing.
  • [03:30] Eric has a friend that does video advertising.
  • [03:55] His secret is that he does the opposite of what people expect or request.
  • [04:15] Think about how you can turn ideas on their heads.
  • [04:55] That’s all for today!
  • [04:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 10, 2018
The New Way to Do Competitive Analysis | Ep. #739
04:03

In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The New Way to Do Competitive Analysis
  • [00:38] Facebook is a great way to do competitive analysis.
  • [00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running.
  • [01:11] You can put a pixel on your website, build an audience, and use tools like SimilarWeb to see who you share an audience with.
  • [01:40] Make sure when doing CA, that the audience is similar to yours.
  • [02:32] The idea behind using the new FB ads feature is more transparency.
  • [03:00] Instead of having to come up with ideas from scratch, you can use other’s ads to show your clients what’s out there and build a campaign from there.
  • [03:24] That’s all for today!
  • [03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 09, 2018
The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog | Ep. #738
06:09

In today’s episode, Eric and Neil discuss unorthodox strategies for coming up with blog topics. Tune in to hear how you can spin any topic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog
  • [00:45] They don’t have many strategies at Neil’s org, but rather one simple method.
  • [01:10] Neil writes about personal experiences.
  • [01:25] Neil wants people to know they can’t get his content anywhere else.
  • [01:52] When he shares personal stories, he gets 12x more comments.
  • [02:25] Growth Everywhere doesn’t have a headline or title until after the interview.
  • [03:15] At Single Grain, employees are required to come to a meeting with multiple blog ideas.
  • [03:45] A blog should be about what you want to share, but also what people would want to read.
  • [04:10] As a blogger, you can come up with unique stories for any industry. You just have to put your personal spin on things.
  • [04:45] Ben Settle came up with the concept for “Seinfeld Emails”.
  • [05:25] Emails that are about nothing, but somehow tie back into what you’re selling.
  • [05:30] That’s all for today!
  • [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 08, 2018
Is Cheaper Better? | Ep. #737
04:59

In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Cheaper Better?
  • [01:00] Some people say you pay what you get for, but sometimes cheaper is better.
  • [01:30] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out.
  • [02:00] The quality is the same, but the diamonds are made in simulated conditions.
  • [02:28] If two advertising companies charge two different rates, most people will pay the higher rate for a smaller company and more focused attention.
  • [03:05] People often question the quality of something if it’s too low of a price.
  • [03:30] There is no exact science to setting a price point, so do your research and run tests.
  • [04:20] That’s it for today!
  • [04:24] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 07, 2018
Why Marketers Change Their Minds a Lot | Ep. #736
04:47

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot
  • [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
  • [01:00] Since then, those companies have improved their methods.
  • [01:24] At first, the Facebook ads platform was weak.
  • [01:45] Often, marketers change their minds because circumstances change.
  • [02:05] What worked yesterday, may not work today.
  • [02:20] Market conditions are always in flux.
  • [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
  • [03:00] It’s not good for cold traffic, but works for further exposure.
  • [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
  • [04:10] That’s all for today!
  • [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 06, 2018
How to Do Content Marketing on a Budget | Ep. #735
06:09

In episode #735, Eric and Neil discuss how to do content marketing on a budget. Tune in to hear what steps you can take to save some money.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Do Content Marketing on a Budget
  • [00:45] Right now, Eric is cutting his content marketing budget.
  • [01:00] They decided to collaborate or work on getting guest posts.
  • [01:47] KissMetrics grew by reaching out to other content marketers and offering a platform.
  • [02:27] You can get people to write for free if you offer publicity and other opportunities for exposure.
  • [03:15] There are a lot of writers out there writing well-researched long-form content.
  • [03:52] Infogram or Canva are great ways to repurpose content and turn it into infographics.
  • [04:35] The content re-usage framework is a great line of thinking and a great way to save money.
  • [05:32] That’s it for today!
  • [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 05, 2018
How to Build Links (Without Being Sleazy) | Ep. #734
05:22

In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Build Links (Without Being Sleazy)
  • [01:00] Having a simple widget or tool is a great way to provide a service without being sleazy.
  • [01:25] Neil likes to release free copies of paid tools.
  • [01:56] HubSpot overtook Drift by offering a free service.
  • [02:30] Yelp offers widgets that helps restaurants link-build.
  • [02:45] Email outreach isn’t sleazy, even though people think it is.
  • [03:02] To not be sleazy, you have to offer value.
  • [03:46] Aim to build relationships instead of just reaching out for links.
  • [04:15] Use data to help you find out your best people to reach out to.
  • [04:43] That’s it for today!
  • [04:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 04, 2018
This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733
04:35

In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It)
  • [00:35] Don’t rebrand!
  • [00:44] Companies who are successful and make money still feel the need to rebrand.
  • [01:12] ConvertKit is changing their name to Siva, even though they are doing well.
  • [01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway.
  • [01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense.
  • [02:35] The Growth Everywhere podcast is rebranding.
  • [03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions.
  • [03:57] That’s it for today!
  • [04:01] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 03, 2018
How to Educate Leads That Aren't Ready to Become Customers | Ep. #732
06:20

In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers
  • [00:45] There is a time to be aggressive and a time to go easy.
  • [01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy.
  • [01:46] You put in all this work during year one, by year three you start to see results.
  • [02:08] It takes time to manifest results.
  • [02:20] Neil looks for what makes his ideal customer.
  • [02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success.
  • [03:40] The rule of seven is key. Make sure your name keeps getting out there.
  • [04:13] Make sure you are surveying customers to make sure you know what they are looking for.
  • [04:40] Always drop the name of your company and contact info in everything you do.
  • [05:05] TOFU, MOFU, and BOFU are important concepts.
  • [05:30] Use lead scoring, as it will tell you whether someone is top of funnel.
  • [05:43] That’s it for today!
  • [05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 02, 2018
How to Generate High Quality Traffic on a Budget | Ep. #731
06:39

In episode #731, Eric and Neil discuss how you can generate traffic on a budget. Tune in to hear what makes traffic “high quality” and how you can generate it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate High Quality Traffic on a Budget
  • [00:50] How do you define high quality traffic when starting off?
  • [01:10] Look at how well the traffic converts in terms of collecting email sign-ups.
  • [01:31] When you have traffic that converts, you know it’s the right traffic.
  • [02:45] Outreach through guest posting is a great budget-friendly way to grow.
  • [03:14] ConvertKit is an email marketing solution.
  • [04:05] Use this tool to reach out to potential partners.
  • [04:22] Go to people who have your ideal traffic and partner up, cross-promote, bundle.
  • [05:30] Do tons of business development and partnerships.
  • [05:47] When you’re starting out, say yes to most deals.
  • [06:05] That’s all for today!
  • [06:08]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Aug 01, 2018
Why Google Analytics is Useless Without This...  | Ep. #730
05:57

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Google Analytics is Useless Without This...
  • [00:42] Eric doesn’t always buy a product or service when he visits websites.
  • [01:05] Google Analytics will never tell you why someone left your site without buying.
  • [01:15] GA provides quantitative data.
  • [01:20] Qualitative data is more elusive.
  • [02:07] Go to your lowest hanging fruit first.
  • [02:50] Affiliate marketers struggle because they operate in a vacuum.
  • [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data.
  • [03:38] 30 or more responses will serve as enough data to be actionable.
  • [04:15] User Testing and Usability Hub are great tools.
  • [04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter.
  • [05:16] That’s it for today!
  • [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 31, 2018
7 Questions You Ought to Ask Your Audience | Ep. #729
08:44

In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: 7 Questions You Ought to Ask Your Audience
  • [00:50] #1: Tell us all of the topics you are interested in regarding Marketing.
  • [01:30] If you are covering food topics, ask your audience what their diet is based on.
  • [01:45] You want to see who your audience is and how they skew (vegan, meat eaters, etc.).
  • [02:07] #2: What else would you like to see on this page?
  • [02:20] This will help you to understand what your page is lacking from the customer’s POV.
  • [02:36] Under 30 responses is not enough data to make an effective change.
  • [03:10] #3: What are you goals in the next year?
  • [03:18] Use Surveymonkey for long form answers of this nature. Make a word cloud out of your responses.
  • [03:58] #4: What did you think about X? (The product or service they purchased).
  • [04:20] This will help you determine if things are working or if you need to improve.
  • [04:51] #5: Why didn’t you buy?
  • [05:00] There will be a huge contingent of people who didn’t purchase your product or service. This is an opportunity to find out why.
  • [05:47] #6: Ask a question that determines the “pay point” of your audience.
  • [07:14] By asking questions related to a problem, it will help you collect more leads and actionable information.
  • [07:45] #7: Use a tool like TypeForm and send them down a question funnel.
  • [08:07] That’s all for today!
  • [08:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 30, 2018
Why You Should and Shouldn't Spend Money on Marketing Courses | Ep. #728
05:51

In episode #728, Eric and Neil discuss the pros and cons of taking online marketing courses. Tune in to hear both sides of this argument.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should and Shouldn't Spend Money on Marketing Courses
  • [00:45] If you end up paying for something, you’re more likely to take action.
  • [00:52] People can find what a course is selling for free elsewhere.
  • [01:20] If you pay for it, there is still a chance you won’t take action.
  • [02:00] It depends on your personality type when it comes to taking action.
  • [02:20] Eric sees people offering online courses as taking advantage of others.
  • [02:33] They may not actually be experts and credibility isn’t required to teach online courses.
  • [02:51] Eric feels it is preying on people’s insecurities.
  • [03:26] Look into the person selling the course; check credentials.
  • [04:15] Some courses are being taught by people who just teach courses and don’t have actionable information.
  • [05:12] That’s all for today!
  • [05:15] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 29, 2018
How to Rank For Thousands of Keywords Fast  | Ep. #727
05:59

In episode #727, Eric and Neil discuss how you can rank for thousands of keywords. Tune in to learn how you can earn a high ranking overnight.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank For Thousands of Keywords Fast
  • [00:44] Neil’s strategy to ranking for thousands of keywords, is to write a blog post that is only a few thousand words.
  • [00:52] A shorter blog posts allows you to test the waters and see if it is ranking and getting social shares.
  • [01:10] See what search queries are leading people to your article.
  • [01:23] Tailor your articles to those search queries; when people have a problem, offer a solution.
  • [02:05] Look for relevant keywords that aren’t on your page and add them in.
  • [02:36] Adjust your content to benefit the user.
  • [02:40] If the user doesn’t like your article, because you are just stuffing in keywords, your user metrics scores will tank.
  • [02:50] Backlinko is good at doing all of this.
  • [03:08] There is on epic post about this on Backlinko.
  • [03:25] If the majority of your traffic is from mobile devices, having one long page is difficult.
  • [03:54] Make sure to know your audience and how they access content before creating anything.
  • [04:09] Whatever content you have that is ranking, look at your competition and see how they are ranking for similar articles and keywords.
  • [04:30] Use AHREFS to check all this information.
  • [04:50] Using the AHREFS Content Gap Tool will help you compare yourself to competitors.
  • [05:21] That’s it for today!
  • [05:25] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 28, 2018
How to Grow Your Marketing Through Partnerships | Ep. #726
07:47

In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships
  • [00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership.
  • [01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration.
  • [01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture.
  • [02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline.
  • [02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.).
  • [03:00] However, most partnerships will not be equal.
  • [03:15] Figure out what you can leverage and how the partnership would be beneficial.
  • [03:40] Joint webinars are a great way to partner up with other companies and people.
  • [04:15] Virtual conferences have hit Neil up for email blasts, but he didn’t do it, because the numbers didn’t move him.
  • [05:00] Neil and Eric both do partnerships.
  • [05:34] When Eric was at Treehouse, to get started, they made a partnerships page.
  • [05:50] Neil thinks when you’re starting out, bundling is a great way to create a mutually beneficial partnership.
  • [06:18] Use AppSumo, which is a place that runs promotions or offers.
  • [06:38] Be careful with AppSumo, though: they take a percentage from what you make.
  • [07:06] That’s all for today!
  • [07:08]  If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 27, 2018
7 Simple Hacks to Generate More Upsells | Ep. #725
04:31

In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells
  • [00:33] #1: If someone is buying from you, add an upsell immediately after their purchase (on a thank you page).
  • [00:52] #2: Upsells won’t work unless you’re offering speed and automation.
  • [01:27] #3: Make sure you have urgency built into your upsell.
  • [01:44] #4: Check out bumps.
  • [01:54] When checking out on ClickFunnels, they always have an offer on the check-out page, where you can tick a box and buy something cool for a good rate.
  • [02:22] #5: Downsell.
  • [02:34] #6: Use Google Correlate.
  • [02:45] This will help you to see what people are buying/searching for right after they buy your product.
  • [03:20] #7: Make sure your upsell is relevant.
  • [03:35] If you sell an SEO course, then a design course, it might not make sense.
  • [03:50] That’s it for today!
  • [03:55] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 26, 2018
The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should)  | Ep. #724
04:52

In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should)
  • [00:35] You aren’t leveraging the App Store!
  • [00:38] Apple reported they have generated over $11 Billion in revenue from the App Store.
  • [00:46] The Google App Store adds in even more revenue.
  • [01:00] However, so few people are creating apps for their sites or products.
  • [01:18] If you’re not on there, you are losing out!
  • [01:35] It’s not a competitive space.
  • [01:50] If you want more traffic, look for channels that are still growing.
  • [02:10] A mutual friend of Eric and Neil’s used WP to build an app.
  • [02:21] WP is how Marketing School and Growth Everywhere have apps.
  • [02:40] Google Momentum is a great productivity add-on.
  • [02:55] They just figured out how to start monetizing it.
  • [03:30] Eric and Neil will try to leverage new channels all the time. If they don’t work, it’s not a big loss.
  • [03:58] Look for tools like Buildfire, which will help you easily create and leverage an app in about an hour.
  • [04:13] That’s it for today!
  • [04:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 25, 2018
7 Marketing Lessons We Learned From Running Software Companies | Ep. #723
08:41

In episode #723, Eric and Neil count out the 7 lessons they learned from running software companies. Tune in to hear what lessons apply to your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Lessons We Learned From Running Software Companies
  • [00:43] A lot of the lessons Eric and Neil learned, could work for ecommerce and other internet-based businesses.
  • [01:05] #1: It’s not all about the conversion plan. Optimize for lifetime value.
  • [01:25] People typically pay for software on a month-to-month or annual basis and people often have to renew plans; this is a consistent revenue stream.
  • [02:17] #2: It’s all about on-boarding.
  • [02:40] First impressions matter and that applies to software, as well.
  • [02:53] #3: You end up losing about 5% of your revenue because user’s credit card numbers expire.
  • [03:08] To fix this, companies like GoDaddy sign up for a service called Visa and Mastercard Updater; Visa and Mastercard will automatically update user’s credit card details for a small fee.
  • [03:50] #4: Use the “Jobs to be done” framework.
  • [04:40] Set aside time for customer development.
  • [04:48] #5: You only have one shot with customers. If someone uses your product and doesn’t like it, they will never come back.
  • [05:07] First opinions tend to stick in the software world.
  • [05:42] BuzzSumo and AHREFS did well because they created exceptional products.
  • [06:30] #6: Get your pricing right!
  • [07:03] Everyone is going upmarket. Charge for the value you think you are delivering.
  • [07:23] #7: Pay attention to market trends and conditions.
  • [07:30] KissMetrics was getting trounced by a competitor and didn’t adapt quickly enough.
  • [08:01] That’s it for today!
  • [08:03] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Jul 24, 2018
What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722
07:00

In episode #722, Eric and Neil discuss what you should do when a social network stops driving traffic to your site. Tune in to hear what your options are.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Ought to Do When a Social Network Stops Driving You Traffic
  • [00:40] Neil has close to a million Facebook followers. When he had a few hundred thousand, he spent $400,000 on Facebook ads to gain a “shitload” of new followers.
  • [01:10] Neil thinks of Facebook like a well. You want to have your own well, so you can keep getting water without spending money.
  • [01:40] Neil’s strategy worked for a very long time, then Facebook changed their algorithm.
  • [02:55] Twitter was better in the past, but overall the user growth hasn’t been great lately.
  • [03:16] If you are able to build your own email list, you control that at the end of the day.
  • [03:40] The cool part about Google is that they have learned not to penalize links, they just don’t count bad ones.
  • [04:15] The possibilities are endless and you should leverage more than just one channel.
  • [04:44] Eric went from 4000 Twitter followers to 10,000, but traffic coming to his site has gone down.
  • [05:07] Just because you are on these channels and your follower count is growing, doesn’t mean that you are going to do well.
  • [05:20] Look for the social network or channel this is starving for your content.
  • [05:49] That’s it for today!
  • [05:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
  • [06:33] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 23, 2018
7 Dead Simple SEO Tactics That Still Work Today | Ep. #721
06:21

In episode #721, Eric and Neil count out 7 simple SEO tactics. Tune in to hear what you should be doing on your site.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Dead Simple SEO Tactics That Still Work Today
  • [00:33] #1: Upgrade your content.
  • [00:40] Look at Wikipedia and Trip Advisor: there is constantly updated user content.
  • [01:01] #2: Google Correlate.
  • [01:04] It’s a great tool for keyword research.
  • [02:06] #3: The Skyscraper Technique.
  • [02:15] Go out and look for top five posts about a certain keyword.
  • [02:30] Make content that improves upon the original resource.
  • [02:41] #4: Infographics.
  • [02:50] KissMetrics was popular because of their use of this visual content.
  • [03:07] Go to BuzzSumo and look at the popular articles in your field and create infographics about the material.
  • [03:43] #5: Use Google Search Console.
  • [03:50] Look at top pages and top keywords that are ranking.
  • [04:00] Add any keywords you don’t have.
  • [04:08] #6: Use Google Search Console to search for top keywords. Integrate the most popular keywords.
  • [04:50] #7: Go out and look at what content you can delete.
  • [05:25] You can drive traffic this way or possible even lose traffic.
  • [05:40] Neil thinks you should keep old content and just add updated versions.
  • [05:46] That’s it for today!
  • [05:49] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 22, 2018
You're Spending Too Much Money! | Ep. #720
06:00

In episode #720, Eric and Neil discuss why marketers overspend. Tune in to hear why you are spending too much money.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You're Spending Too Much Money!
  • [00:40] In marketing, everyone is about spending money.
  • [01:15] When people hit Eric up, they are looking for advertising and SEO, but rarely conversion rate optimization.
  • [01:40] SEO and content marketing are the best or most popular services.
  • [01:57] If you're spending all this money on marketing, why wouldn’t you hire someone to reduce your expense by cutting the fat?
  • [02:12] Hire someone full-time to just do conversion rate optimization.
  • [03:00] Consider ways your office space can produce revenue.
  • [03:22] AWS did $12 Billion in revenue.
  • [03:35] Take the expense you have and figure out creative ways to make them profit-generating machines.
  • [03:50] Example: your office could be an event space.
  • [04:10] Optimize to get more out of your resources.
  • [04:20] Be more creative with how you spend your money,
  • [04:50] Eric and Neil love marketing so much because there is so much room for creativity.
  • [05:25] That’s it for today!
  • [05:28] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 21, 2018
Do Midroll Ads Really Work? | Ep. #719
06:29

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do Midroll Ads Really Work?
  • [00:40] In podcasts, there are always ads in the middle of the show.
  • [00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end.
  • [01:35] Eric was looking at their Apple Podcast retention rates.
  • [01:50] Because Growth Everywhere has a midroll, he checked the retention rates.
  • [02:09] He lost 50% of people at the midroll, but it increased after the ad.
  • [02:30] So, keep your midrolls, because people will just skip them, but will continue to listen and stay engaged.
  • [03:20] Perhaps create a customized landing page to increase ROI.
  • [03:50] Andrew Warner integrates his ads into the podcast episode, which increases sign-ups.
  • [04:22] If you auto-insert ads, people will skip them. If you pay people for custom plugs, that will generate more revenue.
  • [05:12] What Warner does is “native advertising”.
  • [05:30] This way makes it less predictable.
  • [05:50] That’s it for today!
  • [05:56] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 20, 2018
The Number 1 Reason People Don't Buy From Your Site | Ep. #718
05:14

In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Reason People Don't Buy From Your Site
  • [00:52] 95-99% of visitors will not convert and this happens because your website is pitching too much and you are not answering objections.
  • [01:23] If you don’t answer people’s objections, you are not going to increase your conversion rate.
  • [01:36] Google Russell Brunson/Grant Cardone 10X speech.
  • [01:45] As they pitch, they talk through objections.
  • [02:32] This pitch created a buying frenzy.
  • [02:48] Pamphlets were also put under people’s seats.
  • [02:57] At Crazy Egg, they ended up hiring a company called Conversion Rate Experts.
  • [03:06] They had an amazing consultant, John Jack.
  • [03:22] John suggested they answer objections on their site; they followed his advice and conversion rates went up.
  • [03:35] If you are not sure how to answer objections, survey your customers.
  • [03:52] Look for the most common responses.
  • [04:10] Crazy Egg has objection handling on their pricing page, checkout page, etc.
  • [04:40] That’s it for today!
  • [04:42] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 19, 2018
How Much Should You Spend on Marketing Software Per Month | Ep. #717
05:34

In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month
  • [00:40] Eric probably spends $2000/month, while Neil spends $500/month and still thinks that’s too much.
  • [01:10] Everyone pays for more and more software solutions.
  • [01:33] Neil was speaking at a conference and his coworker suggested they get Google Analytics 360; Neil balked because it would cost $100,000.
  • [01:51] Most people who pay for software solutions don’t take action with the data.
  • [02:00] If you want to buy something, make sure you need it and will use it.
  • [02:35] Eric uses a ton of software.
  • [03:00] Marketing software has a lot of the same features.
  • [03:15] So many enterprises are using marketing tools.
  • [03:30] It is so easy to get software/marketing ADD.
  • [03:53] Pare down your costs every quarter.
  • [04:14] Neil tracks his daily expenses.
  • [04:30] A lot of the free tools offer solutions that are just as helpful.
  • [04:57] That’s it for today!
  • [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 18, 2018
Why You Shouldn't Copy Billion Dollar Companies | Ep. #716
05:35

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies
  • [00:42] A lot of the things big companies do, don’t make sense.
  • [00:55] Companies like Slack have the high valuation.
  • [01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is.
  • [01:50] If you are in marketing, you have to have good messaging and a good story.
  • [02:15] Your product is not a consumer-based product and is probably more complex.
  • [02:45] Eric watches The Man in the High Castle and he recommends it.
  • [03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign.
  • [03:30] If you don’t know the show, this campaign was probably jarring.
  • [03:50] You have to be smart with your branding and think of long-term repercussions.
  • [04:43] You want to answer objections.
  • [05:00] That’s all for today!
  • [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 17, 2018
Why You Should Repeat Your Message Over and Over Again | Ep. #715
07:03

In episode #715, Eric and Neil discuss repetition in marketing. Tune in to hear why it’s important to repeat yourself!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Repeat Your Message Over and Over Again
  • [00:48] They repeat messages over and over, because people won’t absorb your message the first time they read it.
  • [01:07] Tony Robbins uses the same technique.
  • [01:45] If you keep putting your message out there, people are more likely to convert, and you will become the authority in your field.
  • [02:25] Eric and Neil talk about marketing and SEO so often, that they often come up in marketing and SEO conversations.
  • [02:45] They know how to stay top-of-mind.
  • [02:51] Check out the book Top of Mind.
  • [04:01] When repeating, you must do it across multiple channels.
  • [04:35] Think about creative ways you can repeat your message.
  • [05:25] Even though Neil has written blog posts about other topics, he often posts about the same thing, to make sure his point gets across. However, you can repeat yourself via a citation.
  • [06:29] That’s all for today!
  • [06:33] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 16, 2018
A Response: Neil's Response to Critics On His New SEO Strategy | Ep. #714
08:34

In episode #714, Eric and Neil discuss the response to Neil’s SEO strategy. Tune in to hear why people think Neil’s strategy will fail.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Response: Neil's Response to Critics On His New SEO Strategy
  • [00:55] Neil had a concept where most of the marketing tools out there have tons of features that no one uses.
  • [01:25] He figured he could build more usable versions and give them away for free.
  • [01:40] Eric subscribed to a marketing podcast and the Marketing Director for AHREFS was on the show.
  • [01:52] He and the two hosts ended up critiquing Neil’s strategy.
  • [02:29] Most people don’t do anything with the “history”.
  • [02:58] Neil believes his strategy is obvious.
  • [03:25] Neil is unaware of the public response to his actions.
  • [03:50] People think Neil is underestimating server costs and other expenses.
  • [04:02] Critics also believe he is building up towards a paid tool.
  • [04:20] Neil has no such plans.
  • [04:54] The first version of Neil’s free tools will not have any link data.
  • [05:55] Neil wants to add BuzzSumo-like reporting.
  • [06:25] There are already basic capabilities in his free tools.
  • [06:47] If no login is required for the tools, will someone create scrapers and destroy Neil’s server costs?
  • [07:10] Neil thinks it is possible, but that it wouldn’t hurt him.
  • [07:31] That is all for today!
  • [07:59] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 15, 2018
How to Run and Manage Your Marketing Experiments  | Ep. #713
08:20

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments
  • [00:35] Neil likes to use Trello to manage his marketing experiments.
  • [00:45] Everyone puts their ideas on the board and then they pick the best ones.
  • [01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments.
  • [01:22] Eric uses Asana Premium to organize his experiments.
  • [01:58] GrowthHackers Northstar is a great tool, but Neil thinks they won’t be around much longer.
  • [02:25] Make sure you’re spending time and energy on things you can get done quickly.
  • [02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team.
  • [03:31] Only 1 in 12 experiments actually succeeds.
  • [03:48] Neil thinks that stat means that whoever is running your experiments sucks.
  • [04:05] Don’t forget to do qualitative studies.
  • [05:15] If you’ve been running experiments for a long time, this is when you need to do something more drastic and crazy to move the needle.
  • [05:45] Northstar uses the ICE Framework.
  • [06:07] Eric recommends that you read Managing Oneself by Peter Drucker, a management guru.
  • [06:45] You should have a feedback analysis tool to see who on your team is killing it.
  • [07:05] If you’re not being scientific about your experimentation process, you are going to fly off the rails.
  • [07:30] Don’t operate solely off your “gut feeling”; use qualitative and quantitative data to come to your conclusions.
  • [07:44] That’s it for today!
  • [07:47] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 14, 2018
Good Marketers Copy, Great Marketers Steal | Ep. #712
05:34

In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal
  • [00:45] Growing up, Eric played a game called “EverQuest”.
  • [00:48] He had no strategy and saw a German player using a specific strategy and used that strategy to win a tournament.
  • [01:17] In marketing, there is nothing wrong with stealing (except when it’s plagiarism).
  • [01:33] Copying successful tactics is a good idea.
  • [02:35] GrowthHackers is a great resource, as is Sparktoro.
  • [02:54] Eric and Neil both use the traction framework, which means they run a lot of experiments.
  • [03:40] Figure out what other successful marketers are doing and use their tactics to your benefit,
  • [04:00] It’s not about being the first, it’s about being better.
  • [04:15] Facebook steals a lot of stuff from their competitors.
  • [04:45] Look at what you can convert and use for your own purposes.
  • [05:00] That’s all for today!
  • [05:03] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 13, 2018
The Most Exceptional Marketing Campaign in 2018 | Ep. #711
08:17

In episode #711, Eric and Neil discuss exceptional marketing campaigns. Tune in to find out who are the best marketers in the game.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Most Exceptional Marketing Campaign in 2018
  • [00:48] Neil loves Billy Gene’s videos.
  • [01:22] Neil thought his “Wolf of Wall Street” themed video was so effective.
  • [01:50] Eric prefers Grant Cardone.
  • [02:25] Eric once watched an hour and a half interview with Grant and he liked it because he was emotional and honest.
  • [03:43] Tai Lopez also does a good job of leveraging lifestyle marketing.
  • [04:05] Grant Cardone has multiple shows.
  • [04:15] He is a great example of consistency and quality.
  • [04:35] Billy Gene and Grant Cardone are neck and neck when it comes to leveraging lifestyle marketing.
  • [05:00] Look at their techniques and see what you can learn from them.
  • [06:22] Look at their campaigns and see if you can borrow strategies and apply them to your business in a way that works for your brand.
  • [06:40] If someone’s marketing tactics rub you the wrong way, don’t dismiss them; see what you can learn.
  • [07:21] That’s all for today!
  • [07:26] If you are interested in getting a software bundle from Eric and Neil, tweet at Eric and let them know!
  • [07:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 12, 2018
How Clickfunnels Built Their Way To $100M ARR | Ep. #710
09:41

In episode #710, Eric and Neil discuss how Clickfunnels earned their success. Tune in to hear how Clickfunnels beat the competition.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Clickfunnels Built Their Way To $100M ARR
  • [00:40] Clickfunnels is a SAS Product that is a monthly subscription service.
  • [01:00] They claim you can use their product to do everything you need to build a site and promote it.
  • [01:15] Leadpages and Infusionsoft are their direct competitors, who they have since surpassed.
  • [01:45] They reached $100 Million ARR without raising capital.
  • [02:10] Once you set up a funnel, it continues to work.
  • [02:30] They not only sell the product, but also training to make sure you use it correctly.
  • [03:20] If you Google Grant Cardone/Russell Brunson 10X, they sold a huge bundle that made them a lot of money.
  • [04:30] Clickfunnels does a ton of webinars.
  • [04:50] They also use affiliate marketing to grow their business.
  • [05:25] They stand out from the pack because they are very generous with their commissions.
  • [07:06] Russell Brunson is a creative marketer.
  • [07:30] Clickfunnels doesn’t have salespeople or a marketing team and they still beat their competitors.
  • [08:44] That’s all for today!
  • [08:55] Tweet at Eric if you are interested in a software bundling offer.
  • [09:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 11, 2018
The One Marketing Channel You Aren't Investing in But Should | Ep. #709
07:33

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should
  • [00:42] Branding is the one thing in which most business do not invest.
  • [01:05] Big corporations are smart enough to spend big bucks on branding.
  • [01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).
  • [02:12] Most of the money comes from awareness campaigns.
  • [02:35] The rule of seven applies here.
  • [02:45] Awareness campaigns can help your company more than you think.
  • [03:33] Neil believes in branding.
  • [03:50] Neil doesn’t track all his branding campaigns; he believes it works.
  • [04:15] There is a great Hubspot post about tracking your branding ROI.
  • [04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.
  • [05:55] Nintendo has been around for 130 years.
  • [06:16] Nintendo stood the test of time, because they have always had consistent branding.
  • [06:57] That’s it for today!
  • [07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 10, 2018
Bundling: The Marketing Hack That You Aren't Using | Ep. #708
06:15

In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren't Using
  • [00:36] Alex Becker teaches a course and has marketing automation software.
  • [00:59] He uses the webinar to sell his software and other courses.
  • [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.
  • [01:40] This makes people feel like they are getting a lot of value.
  • [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies.
  • [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.
  • [03:33] GoDaddy has so many products that they offer as a bundle with web hosting.
  • [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.
  • [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.
  • [05:40] That’s it for today!
  • [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 09, 2018
This is Why Your Blog Isn't Loved by Google | Ep. #707
05:59

In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google
  • [00:35] People like using web addresses that stick to the format “blog.domain.com”
  • [01:08] Eric and Neil believe this is a mistake.
  • [01:25] When Eric’s past companies switched from a sub-domain to a sub-folder, traffic increased.
  • [02:30] If you’re going to switch, you have to change all of your internal links plus 301 them.
  • [03:00] A lot of work is involved in switching over. Use Screaming Frog to make sure you changed everything over correctly.
  • [03:45] You have to make sure you have an excel sheet your engineers can follow.
  • [04:50] Go post by post when moving everything.
  • [05:00] This is also an opportunity to update and delete content.
  • [05:15] Make sure all your info is up to date.
  • [05:22] That’s it for today!
  • [05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 08, 2018
You Need to Switch Email Service Providers | Ep. #706
05:18

In episode #706, Eric and Neil discuss why you should switch email service providers. Tune in to hear why you shouldn’t remain complacent.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Need to Switch Email Service Providers
  • [00:38] Neil ended up switching because deliverability sucks after a while.
  • [00:50] Neil has been having good luck with ConvertKit.
  • [01:15] They make sure that the emails only go to people who consistently open Neil’s emails.
  • [02:15] Deliverability dops because people either don’t clean their lists or because of spammers.
  • [02:31] Neil doesn’t have his own IP, ConvertKit allows him to be on other IP’s.
  • [02:43] Eric uses Drip.
  • [02:50] Drip is more focused on ecommerce as opposed to ConvertKit who focuses on bloggers and online training courses.
  • [03:15] Neil doesn’t believe it matters who the company targets; emails are emails no matter what you do.
  • [04:00] ConvertKit does a lot of the work, so Neil doesn’t have to even think about it.
  • [04:27] Eric may have been converted to ConvertKit because of Neil.
  • [04:43] That’s it for today!
  • [04:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 07, 2018
Why Eric Loves Conferences and Why Neil Hates Them  | Ep. #705
07:16

In episode #705, Eric and Neil discuss their feelings about conferences. Tune in to hear why Eric loves them and Neil thinks they are a waste of time.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Eric Loves Conferences and Why Neil Hates Them
  • [00:45] Eric likes that he can connect with distant acquaintances and friends.
  • [01:05] It gives you the chance to deepen connections.
  • [01:30] Neil hates them, because he sees the dinners as a distraction.
  • [01:50] He believes you can pick up more information watching YouTube videos, which is less expensive than a conference.
  • [02:12] Neil thinks people don’t implement the things they learn at conferences.
  • [02:50] He doesn’t see a direct correlation between attending conferences and increased revenue.
  • [02:58] Most marketers also go to the wrong kind of conferences.
  • [03:15] Eric agrees you need to be more selective about which conferences you attend.
  • [04:05] If you don’t expand your horizons, you will keep getting the same info from the same people.
  • [04:49] If you are at the beginning of your career, there is probably more value to conferences.
  • [05:05] Networking through Skype, Slack, or Telegram is also effective.
  • [05:30] Neil has been turning down paid speaking gigs, because he doesn’t see the value in conferences.
  • [06:01] Go to free networking events or even thrown your own.
  • [06:20] Try to make a list of the people you want to meet, so you have some focus.
  • [06:44] That’s it for today!
  • [06:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 06, 2018
Why We Suck at Instagram (and You Should To)  | Ep. #704
06:44

In episode #704, Eric and Neil discuss why they don’t worry about sucking at Instagram. Tune in to hear why it’s ok to suck at Instagram marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Suck at Instagram (and You Should To)
  • [00:45] Neil only has one image uploaded at this point.
  • [01:05] The cool part about  Instagram is that it gives you a window into other people’s lives.
  • [01:30] If it’s a viable way to get business, why don’t Eric and Neil use it?
  • [01:40] They want to play to their strengths and there also isn’t enough time in the day to focus on Instagram.
  • [02:10] The two biggest spends/revenue producers are Adwords and Facebook.
  • [02:40] Nail the basics first, then expand.
  • [03:05] Grant Cardone has an insane studio set-up, because he has a whole team.
  • [03:35] When you’re starting out, you aren’t yet mastering anything.
  • [03:47] Focus on a few basics, before trying your hand at Instagram.
  • [04:25] When you are good at video and pictures, then you can worry about Instagram.
  • [05:11] You need 10,000 followers to do well on Instagram and it’s hard to reach that level.
  • [05:52] A lot of people have fake bot followers, which affects the account’s reach.
  • [06:09] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 05, 2018
The SEO Hack You've Never Optimized For  | Ep. #703
07:25

In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The SEO Hack You've Never Optimized For
  • [00:40]  No one is focusing on site speed, which is important. Hosting deeply affects your rankings.
  • [00:55] Google has a mobile-first index, which means fast sites will get ranked higher.
  • [01:22] You also need to use a content delivery network.
  • [01:48] There is a Google Page Speed tool or GT Metrix which will help you measure speed.
  • [02:30] Eric’s website was too slow for 3G. They used GTMetrix to discover all their tags were slowing them down.
  • [02:56] Ping Them is another great resource.
  • [03:10] Don’t take servers for granted.
  • [03:30] Optimize for faster load times, which will help with your conversions.
  • [03:51] WP Engine has been a great resource for this.
  • [04:33] However, WP Engine has been charging exorbitant rates.
  • [05:20] Content Distribution Networks distribute your content through servers all throughout the world (it pings your content to closer networks).
  • [06:01] Cloudflare is another option besides WP Engine.
  • [06:50] That’s it for today!
  • [06:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 04, 2018
7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads | Ep. #702
06:07

In episode #702, Eric and Neil discuss the seven ways to get more engagement on your Facebook ads. Tune in to hear some neat tips and tricks.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Hacks to Get You The Most Engagement on Your Facebook Ads
  • [00:40] 1: Hit the “Boost Post” button in Facebook and drive it as a message.
  • [00:55] This is a way to build up Messenger subscribers.
  • [01:07] 2: When creating a Facebook ad, they give new ads premiere placement to judge its performance.
  • [01:38] If you keep rotating your ads, you will get premiere placement and your cost per click will go down.
  • [02:00] 3: Go for cost per engagement bidding.
  • [02:05] Facebook is going to optimize for people who are apt to engage with your ad.
  • [02:55] 4: Most visitors aren’t going to be buyers. So, you should set up a remarketing ad for those people.
  • [03:33] 5: Ask for engagement in the ad itself.
  • [03:48] You can coax people into commenting, liking, etc.
  • [04:04] 6: Make sure you are using video ads. These drive the most conversions.
  • [04:22] Don’t forget to use CC’s on your videos, so people can watch without sound.
  • [04:50] 7: Run a contest.
  • [05:10] If you over a giveaway or contest, it will help you get more engagement.
  • [05:30] That’s all for today!
  • [05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 03, 2018
Here's What Happens When You Buy Links  | Ep. #701
05:38

In episode #701, Eric and Neil discuss what happens when you buy links. Tune in to hear why this isn’t the best practice.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's What Happens When You Buy Links
  • [00:35] When Eric was first doing SEO, he would peruse black hat forums.
  • [00:47] Wicked Fire has a lot of offers for paid tools.
  • [01:01] Eric would buy links for sites and his sites would shoot up in the rankings.
  • [01:15] He was using cheap content brokers and they would blast a bunch of links, his rankings would increase, but then go back down after a couple days.
  • [01:45] Neil tried this with sponsoring an online poker contest.
  • [02:05] Sometimes these things work, but more often than not: you get burned.
  • [02:27] It’s cheaper and smarter to build your own site with quality content.
  • [02:41] Your rankings will maintain when you build your own site.
  • [03:26] Always play the long game.
  • [03:40] Build an audience.
  • [03:50] Investors are burned from buying high-ranking SEO sites.
  • [04:00] Sites that are built just to get to the top never last.
  • [04:54] Don’t waste your time buying links.
  • [05:02] That’s it for today!
  • [05:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 02, 2018
How to Get a Blue Checkmark on Social Media  | Ep. #700
04:43

In episode #700, Eric and Neil discuss the blue check mark and what it means. Tune in to hear how you can become a verified user on social media.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get a Blue Checkmark on Social Media
  • [00:35] The blue check mark means that you are “verified”.
  • [01:05] On Twitter, there is a form where you can submit your name and argue why you should be verified.
  • [01:30] It’s a way for famous people to safeguard their reps and not be easily impersonated.
  • [01:50] To be verified on YouTube, you need more than 100,000 subscribers.
  • [02:05] Proving that there are impersonators is another easy way to get verified.
  • [02:25] If you are running ads on Facebook, you can talk to the ads manager about getting verified.
  • [03:13] Don’t pay people who claim they can help you get verified. They are scammers!
  • [03:30] A blue check mark hasn’t gotten anything for Eric or Neil, so it may not be worth it.
  • [04:09] That’s it for today!
  • [04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jul 01, 2018
7 Productivity Hacks For Marketers | Ep. #699
05:01

In episode #699, Eric and Neil count out productivity hacks. Tune in to hear the seven things you should be doing to enhance your success.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Productivity Hacks For Marketers
  • [00:32] #1: Build checklists.
  • [00:45] Eric’s team has a blogging checklist for all the writers they employ.
  • [01:05] Checklists help you standardize processes.
  • [01:12] #2: Use “If, then, this, that”.
  • [01:20] When you publish, push to social media outlets, push to email, etc.
  • [01:45] It will save you time not to do these things manually.
  • [01:48] #3: Use dashboards. Try Domo or Scythe.
  • [02:02] It’s a great way to track analytics.
  • [02:11] #4: Stick with one marketing tactic at a time.
  • [02:25] Don’t spread yourself thin and become adept at whatever you do.
  • [03:00] #5: Use BuzzSumo alerts.
  • [03:12] This will keep you up to date on how you are doing versus your competitors.
  • [03:26] #6: Use Un-enroll Me.
  • [03:36] It will help you unsubscribe from unwanted junk mail and clear your inbox.
  • [03:50] #7: Use Supermetrics.
  • [04:00] The reports are the most in-depth reports you can get. A great resource when presenting to investors.
  • [04:25] That’s all for today!
  • [04:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 30, 2018
Why We Don't Blog Daily (and You Shouldn't Either)  | Ep. #698
06:34

In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Don't Blog Daily (and You Shouldn't Either)
  • [00:36] Neil used to blog seven times per day as an experiment.
  • [00:55] It got him a ton of traffic, but he burnt out working at that pace.
  • [01:15] HubSpot gets a ton of traffic and posts multiple articles on a daily basis, but they are able to keep that pace.
  • [01:40] If you want to scale up and generate more traffic, blog every single day.
  • [01:52] If you’re in the B2B world, don’t blog every day. It’s unnecessary.
  • [02:13] The Kleiner-Perkins Internet Trends report comes out every year.
  • [02:35] It is a popular guide that serves a huge community.
  • [02:50] If you want high-quality leads, don’t blog every day. Write content that shows off how smart you are and what you have to offer.
  • [03:15] Techcrunch is no longer the end-all, be-all that it used to be.
  • [04:05] When you are starting out, doing one really good piece per week or month will do the trick.
  • [04:25] Eric and Neil record three times every two months and record in batches of 20. This gives them a lot of shows in advance.
  • [04:55] This helps them stay top-of-mind and provide high-quality content.
  • [05:15] If you can’t provide value, don’t blog or podcast.
  • [05:45] Everything has been done to death, which is why blogging is a hard game.
  • [05:59] That’s all for today!
  • [06:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 29, 2018
Why We Spent $46,452 on Marketing School | Ep. #697
08:22

In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Spent $46,452 on Marketing School
  • [00:42] Eric and Neil enjoy doing this podcast.
  • [01:15] They struggled with quality and methods at first, but eventually found their stride.
  • [01:21] Now, they spend money on intro and outro music, editing, studio time, etc.
  • [01:40] Ads and hosting are another expense.
  • [02:05] Neil doesn’t like spending money if he doesn’t have to.
  • [02:49] Eric thinks he has made at least $100,000 from producing this podcast, while Neil thinks he has made $0.
  • [03:22] Neil does the podcast because he believes in the “rule of seven”.
  • [03:40] The podcast is one of the seven touchpoints he uses to remain top-of-mind.
  • [04:20] Marketing is going to get harder and harder, so having multiple touchpoints is important.
  • [05:00] Eric and Neil could make more money monetizing the podcast, but they have decided it’s more beneficial to keep it free.
  • [05:15] This podcast was on the Entrepreneur Network, but they didn't want to read ads during the show, so they got booted.
  • [05:50] Conservatively, they could be making $200,000/year off the podcast alone.
  • [06:10] They believe you should do things for free as long as you enjoy it and something good comes from it.
  • [06:50] They are playing the long game.
  • [07:10] Sometimes, they get great ideas while working on the podcasts the end up making them money.
  • [07:50] That’s it for today!
  • [07:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 28, 2018
The Internet Doesn't Start and Stop With Facebook and Google | Ep. #696
05:41

In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Internet Doesn't Start and Stop With Facebook and Google
  • [00:35] Facebook and Google are the two largest platforms out there.
  • [01:05] There are still so many different advertising platforms you can use besides the top two.
  • [01:20] Figure out where your audience is hanging out.
  • [01:25] In general, you will make more money from Facebook and Google AdWords, because they scale more quickly.
  • [01:35] However, other avenues can be nearly as successful.
  • [01:46] The people who are doing the best right now, have teams who are reaching out to different outlets and working out custom partnerships.
  • [02:00] These teams are cutting out the middle-man.
  • [02:24] People are still using direct mail and it still works for certain targets.
  • [03:13] Figure out who your audience is and how they would like to be targeted.
  • [03:35] Pay-per-click ad costs go down when you simultaneously run ads on other outlets.
  • [04:05] You need to keep your brand top-of-mind.
  • [04:15] A midwestern businessman runs a billboard ad for a few months per year and it increases his business.
  • [04:40] No one wants to do billboards anymore, but they still work!
  • [05:00] Zappos advertised on the bins at airport security and it was genius.
  • [05:07] That’s all for today!
  • [05:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 27, 2018
You Shouldn't be an Entrepreneur First, You Should be an Employee | Ep. #695
05:52

In episode #695, Eric and Neil discuss why you should work for someone else before you start your own company. Tune in to hear why you should learn the ropes from someone else.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Shouldn't be an Entrepreneur First, You Should be an Employee
  • [00:38] Neil hasn’t been an employee since he was 18 or 19 when he worked at Hollywood Video.
  • [01:02] Eric found the structure about being an employee was helpful to understanding what makes a company work.
  • [01:35] He switched jobs often, because he was chasing the next opportunity. Each time, he learned something new about what makes a successful company.
  • [02:15] You should start out as an employee, because you need to try things out to see what you like.
  • [02:35] Bill Ackman, successful hedge funder, thinks you shouldn’t start your own company until you’ve worked in the industry for some time.
  • [03:15] You need to learn from others before you go out and make your own mistakes.
  • [03:40] If you learn from other’s good examples first, you are more likely to succeed in the future.
  • [04:18] The Ali Baba CEO, Jack Ma, made a video about this very topic and he agrees with Eric and Neil.
  • [04:48] You don’t have to make all your money when you’re young.
  • [05:05] Be prepared to fail before you succeed.
  • [05:17] That’s it for today!
  • [05:20] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 26, 2018
One Simple Hack That'll 10X Your LinkedIn Views | Ep. #694
04:46

In episode #694, Eric and Neil discuss a simple hack that will up your LinkedIn views. Tune in to hear what you should be doing to increase your LinkedIn presence.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: One Simple Hack That'll 10X Your LinkedIn Views
  • [00:36] Lead Quizzes founder, Jeremy Ellins, has given Eric and Neil some great advice.
  • [00:54] Jeremy posted a video of an interview and tagged certain influencers on LinkedIn.
  • [01:40] Tagging influencers gets their attention and will get them to comment.
  • [01:55] The influencer has to be relevant to what you are doing.
  • [01:58] Ultimately, the download’s on Jeremy’s podcast doubled.
  • [02:20] Eric and Neil get request to re-post and comment on LinkedIn pages and most times, it gets their attention.
  • [02:42] “Bro Language” does really well.
  • [02:55] Bro language is concise, to-the-point sentences. It’s not always great prose, but it gets the job done.
  • [03:30] Bro language is becoming overused and is getting filtered out, but as long as you don’t use it too often or at length, it can still be effective.
  • [04:12] That’s all for today!
  • [04:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 25, 2018
Should You Raise Venture Capital | Ep. #693
06:20

In episode #693, Eric and Neil discuss the pros and cons of raising venture capital. Tune in to hear why the juice may not be worth the squeeze.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Raise Venture Capital
  • [00:40] Neil still raises venture capital.
  • [00:50] If your idea is huge and you’re trying to swing for the fences, it is hard to do without raising venture capital.
  • [01:18] It depends on what you’re trying to do with your business.
  • [01:40] Rand Fishkin got so diluted while running Moz, that it ended up hurting him in the long run.
  • [01:55] He could have sold the business for a profit, but did not take advantage of this opportunity.
  • [02:20] His VC’s dissuaded him from taking what would have been a great deal.
  • [02:35] VC’s can often steer you away from a clear vision, because they have their own desires.
  • [03:25] Instead of trying to take money to make life easier up front. Think about the long term consequences.
  • [03:50] You could end up in a fundraising cycle.
  • [04:15] Build an audience first, so you have some leverage when you go to VC’s.
  • [04:35] Neil met with some private equity guys in New York.
  • [04:52] Neil didn’t want to do monthly or quarterly meetings, nor did he want to be beholden to investors.
  • [05:15] Raising money is more painful than just working for yourself and getting to call all the shots.
  • [05:25] Read Vivid Vision; it will help you figure out your goals.
  • [05:44] That’s all for today!
  • [05:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 24, 2018
How to get Rich People to Respond to Your Emails, When You're a Nobody| Ep. #692
06:59

In episode #692, Eric and Neil discuss how you can get wealthy people to respond to your emails. Tune in to hear how you can tempt people into business deals.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to get Rich People to Respond to Your EMails, When You're a Nobody
  • [00:34] Loom is a tool that allows you to make screencast videos up to 10 minutes long.
  • [00:54] Someone sent Eric a personalized Loom video that address Eric and his business.
  • [01:11] Eric responded, but was ultimately not interested in pursuing a partnership.
  • [01:30] The response rate is a lot higher with personalized videos.
  • [01:45] Your best technique is to reach out to wealthy heads of companies and let them know what their business is lacking and how you could help them improve.
  • [02:30] Neil tried this technique once with a man who owned a social networking site for older people.
  • [02:45] Not only did Neil get a response, but he was connected to the CEO.
  • [03:01] Eric and Neil once reached out to Zynga.
  • [03:25] They had a conversation, but the deal never materialized.
  • [03:45] Neil sent someone a package in the mail with cash inside.
  • [03:57] The note said the person could keep the money, but asked that they just get on the phone with him for 5 minutes, because he had valuable information for them.
  • [04:36] Take Neil’s idea and make it your own.
  • [04:45] When you are speaking to someone’s needs, it will get their attention.
  • [05:00] If you are consistent, you will be successful.
  • [05:10] There are plenty of people having reputation issues. If you acknowledge their dilemma, you can get them on the phone by offering a solution.
  • [06:24] That’s it for today!
  • [06:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 23, 2018
Why You Shouldn't Read Books | Ep. #691
05:04

In episode #691, Eric and Neil Discuss why you shouldn’t just read books all day. Tune in to hear why you need to limit the time you spend absorbing information.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn't Read Books
  • [00:40] People spend so much time reading, that they end up taking little action.
  • [00:55] If you don’t spend time implementing ideas within your business, this is problematic.
  • [01:30] Someone wrote a post about when it’s time to learn and when it’s time to earn; it is important to delineate time for actionable ideas.
  • [01:50] Experimentation is the ultimate teacher.
  • [02:02] Make mistakes and learn from them.
  • [02:15] Don’t read random books, read books that address your specific problems.
  • [03:10] Make sure to take notes and take action on your ideas after reading.
  • [03:35] Eric and Neil aren’t advocating ignorance, they’re saying limit your time absorbing information and spend more time enhancing your company.
  • [04:26] That’s it for today!
  • [04:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 22, 2018
How to Rank Higher on Google (Without Doing SEO) | Ep. #690
07:03

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO)
  • [00:58] Check out Google Rank Brain.
  • [01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant.
  • [01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant.
  • [02:07] User experience is one of the most important aspects of a website. Optimize user experience.
  • [02:20] Try UserTesting or UsabilityHub to examine your site.
  • [02:45] Nothing beats talking to your users and hearing what they like and don’t like.
  • [03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback.
  • [03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares.
  • [03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized.
  • [04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices.
  • [04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything.
  • [05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times.
  • [05:36] When optimizing for user experience, make sure you’re running A/B tests.
  • [05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop.
  • [06:27] That’s it for today!
  • [06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 21, 2018
7 Essentials to Building a Million Dollar Business | Ep. #689
05:58

In episode #689, Eric and Neil count out the essentials to building a million dollar business. Tune in to hear what steps you should take to achieve success.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Essentials to Building a Million Dollar Business
  • [00:38] 1: You have to have something that people actually want.
  • [00:54] 2: Go out there and find all the competitors and hit up their customer list; offer the same product to them for less.
  • [01:25] When you’re starting off, you don’t have as many expenses and you can do free or low-cost work.
  • [01:48] 3: Having a great team is the most important facet of any company.
  • [02:00] Read the book Who? to learn how to build a great team.
  • [02:11] 4: Get an office!
  • [02:35] Having a physical location makes communication easy and it is helpful when building a solid team.
  • [03:22] When Singlegrain was starting, they left an office space, but things got much easier once they all moved back into the same office space.
  • [03:40] 5: Become a media company.
  • [04:08] 6: You have to have upsells and downsells.
  • [04:18] Stop trying to close new sales and focus on existing customers.
  • [04:48] Marketing costs are lower and profit margins are higher.
  • [05:00] 7: Focus in on one marketing channel.
  • [05:10] Trying to do too many things at once will kill your business.
  • [05:25] That’s all for now!
  • [05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 20, 2018
How to Out-Market a Multi-Billion Dollar Company | Ep. #688
06:36

In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company
  • [00:52] Allbirds shoes have raised over $27 Million in funding.
  • [01:18] Nike and Adidas are shaking in their boots over this company.
  • [01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
  • [01:56] The reason Allbirds is succeeding, is because they built up a great fan community.
  • [02:20] Your first 1000 fans are the most important.
  • [02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
  • [02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
  • [03:50] Allbirds started by running a bunch of Facebook ads.
  • [04:00] Eric would crank away at podcasts, while Neil would target influencers.
  • [04:30] Neil would also guest post and focus on content marketing.
  • [04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.
  • [05:23] Eric is an investor in Unity Influence, which connects people with influencers.
  • [06:00] That’s all for today!
  • [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 19, 2018
The Best Hack to Building Thousands of Backlinks Fast | Ep. #687
04:55

In episode #687, Eric and Neil discuss the best hack for building thousands of backlinks. Tune in to find out the simplest way to get more site traffic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Hack to Building Thousands of Backlinks Fast
  • [00:45] Go to AHREFS and see which of your competitors is getting the most traffic.
  • [01:15] Take your competitors top blog posts and turn them into infographics. Use 99Designs or Dribble.
  • [01:38] Contact all the people who like the top blog posts and direct them to your infographic.
  • [02:30] There was a HubSpot employee whose data Neil cited and used. When Neil’s infographics based on his work got more traffic, the HubSpot employee was understandably pissed.
  • [02:53] News Jacking covers this topic of poaching/re-imagining others’ work.
  • [03:12] Neil bought out another site that now redirects to NeilPatel.com.
  • [03:55] Look up the skyscraper technique on Backlinko. This will help you re-imagine blog posts.
  • [04:22] That’s all for today!
  • [04:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 18, 2018
Haters Gonna Hate- How to Deal With Negativity on Social Media | Ep. #686
06:51

In episode #686, Eric and Neil discuss dealing with haters. Tune in to hear how you can face negativity head-on.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Haters Gonna Hate- How to Deal With Negativity on Social Media
  • [00:45] Eric and Neil have received negative or snarky comments on their YouTube channel.
  • [01:25] The moment you think you are the best at anything, is when someone swoops in and steals your crown.
  • [01:45] It feels like you're making progress when you have haters.
  • [02:02] Neil did the “Who is Neil Patel?” campaign. Some of the paid models were wearing less than enough clothing.
  • [02:30] Men and women came after Neil for his supposedly sexist campaign.
  • [03:10] If you try to please everyone, you end up pleasing no one.
  • [03:22] Ultimately, the campaign was successful.
  • [03:37] If you don’t have haters, you’re doing something wrong.
  • [03:50] Pushing boundaries will always provoke people.
  • [04:30] Neil has released free tools that undercut his competitors, which got the industry talking.
  • [05:10] Focus on your end goal and ignore the hate.
  • [05:30] Always apologize when you have done something wrong, but don’t give in to negativity.
  • [06:10] Haters have internal stuff going on and it’s more about them than it is about you.
  • [06:18] That’s all for today!
  • [06:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 17, 2018
How Much Should Your Charge For Your Product or Service | Ep. #685
09:05

In episode #685, Eric and Neil discuss pricing. Tune in to hear how you can figure out the right price for your product or service.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Should Your Charge For Your Product or Service
  • [00:40] How does one settle on pricing for a product?
  • [00:48] Neil completely made it up. There was no logic behind his pricing.
  • [01:35] If the market for your product is saturated, compare yourself to your competitors.
  • [01:55] You can charge the same or more if your product is comparable.
  • [02:20] Make sure you are price-matching or charging just under your competitor’s rates.
  • [03:35] Price Intelligently is a great resource.
  • [04:00] @Patio11 is a pricing nerd, who has written great posts about pricing products.
  • [04:35] As yourself what price is too expensive and what price is so low it would make you question the quality of the product.
  • [05:12] Crazy Egg has a partner that helps you chart out your rates.
  • [05:50] Never take advice blindly, always run A/B tests.
  • [06:51] Pricing is the biggest lever that you can pull.
  • [07:04] Some companies adjust pricing as often as four times per year.
  • [07:15] Do your due diligence and go with what seems right.
  • [07:28] Domo is valued at $2 Million, but there are comparable products that are worthless. Why?
  • [08:27] That’s it for today!
  • [08:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 16, 2018
How to Rank at the Top of Google Without SEO or Paid Ads | Ep. #684
05:31

In episode #684, Eric and Neil discuss one way you can rank without using SEO or paid ads. Tune in to hear how you can rank without all the work.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank at the Top of Google Without SEO or Paid Ads
  • [01:05] Neil doesn’t always come up with his own marketing strategies.
  • [01:22] When Eric owned the elder care website, it wasn’t ranking.
  • [01:50] They clicked on the top-ranking site, which was poorly curated. They bought out the site to use it to climb in the rankings.
  • [02:45] Neil used this method to help his sites rank higher.
  • [02:52] It’s a more affordable approach to ranking higher.
  • [03:45] Everyone has a number at which they would agree to sell.
  • [04:30] Buy a site that has diversified traffic, instead of just one stellar keyword ranking.
  • [04:50] Buy a site with a good traffic portfolio.
  • [04:53] That’s all for today!
  • [04:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 15, 2018
How to Get Paid $10,000 For an Hour Speech | Ep. #683
09:05

In episode #683, Eric and Neil discuss how you can get paid speaking gigs. Tune in to hear how to land these lucrative opportunities.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Paid $10,000 For an Hour Speech
  • [00:36] If you’ve never done public speaking, you should, because it’s the quickest and easiest way to make money.
  • [01:00] If you don’t get paid, you can get compensated in other ways.
  • [01:25] Figure out what you want and negotiate for that (accomodations, leads, etc.).
  • [01:45] It took Eric 2 years to get a paid speaking gig, but it Neil 4-5.
  • [02:00] Don't expect the get paid from day one.
  • [02:35] Make a speaking engagements page on your website.
  • [02:45] Make sure you get images and footage of you speaking.
  • [03:25] Get comfortable asking about budget and audience demographics.
  • [03:53] Create YouTube videos that show you giving a speech/webinar. It will help you generate public speaking leads.
  • [04:35] Bryan Harris has a helpful tool that helps people find speaking engagements.
  • [05:25] Speaker bureaus are a great way to get gigs, but don’t sign an exclusive deal with anyone.
  • [05:45] Self-publish books and send them to corporations as a marketing campaign.
  • [06:45] Speaking engagements can always lead to other opportunities.
  • [07:22] Be patient and scrappy.
  • [07:45] It may take a while to land gigs.
  • [08:00] Offer bonuses like meet and greets with conference attendees.
  • [08:30] That’s it for today!
  • [08:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 14, 2018
How GDPR Affect Your Marketing Efforts | Ep. #682
09:16

In episode #682, Eric and Neil discuss GDPR. Tune in to hear how you can become GDPR compliant.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How GDPR Affect Your Marketing Efforts
  • [00:52] This is something the EU came out with two years ago. As of May 25th 2018, this is something that anyone who does business with the EU will have to put into effect.
  • [01:50] You have to be really transparent with your data collection.
  • [02:05] It’s all about transparency.
  • [02:38] You also need a system in place that allows people to wipe their information from your database.
  • [02:50] If you aren’t working with or in the EU, you don’t have to worry about GDPR.
  • [03:33] Neil’s site has an opt-in tick box for anyone in the EU.
  • [03:58] The penalty for violating GDPR is €20 Million or 4% of the year’s revenue.
  • [04:38] You can’t auto-tick boxes anymore.
  • [04:55] Eric found his conversions rates got better, even though he couldn’t auto-opt-in for people.
  • [06:00] Neil tested his conversions and has not seen any changes by implementing GDPR.
  • [06:33] They decided to implement these rules universally.
  • [07:12] Look at your privacy policy and terms of service to see if they align with GDPR rules.
  • [07:18] Disclaimer template has lawyers that can look over your business and figure out if your are GDPR compliant.
  • [07:54] If you want a good example of a business that is trying to be GDPR compliant, check out Slides.com.
  • [08:24] If you’re within the US, check out Privacy Shield.
  • [08:40] That’s all for today!
  • [08:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 13, 2018
The Best Way to Survey Your Audience | Ep. #681
05:56

In episode #681, Eric and Neil discuss the best way to survey your audience. Tune in to hear how and why you should survey your customers and why it is so vital to improving your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Way to Survey Your Audience
  • [00:35] There are two types of data: quantitative and qualitative.
  • [00:45] Google Analytics tracks quantitative.
  • [00:56] Over 95% of your traffic (and maybe more) don’t convert. Why?
  • [01:10] The Google numbers won’t tell you. You have to talk to your customers through phone, email, and text.
  • [01:20] Surveying is qualitative data. When combined with quantitative, you will be able to greatly improve your business.
  • [01:44] Eric was recently reading the blog “Wild Audience”. The site surveyed him.
  • [02:00] The questions he answered were a way to qualify visitors and segment them into the right campaigns.
  • [02:40] Survey Slam was recommended by “Wild Audience”. It’s a WordPress plugin that costs $97 for the developer license.
  • [03:10] You leave money on the table by not putting people into the right classification.
  • [03:18] Don’t ask too many questions at once and make sure they aren’t biased.
  • [03:40] Make sure your questions are open-ended, so you don’t accidentally bias the survey.
  • [04:22] You can use a word cloud to combine your qualitative feedback.
  • [04:29] From there, you can look at what the commonalities are and make decisions based on the insights you gain.
  • [04:49] When people are done with the survey, make sure to show them a Thank You page that will drive a conversion.
  • [05:21] That’s all for today!
  • [05:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 12, 2018
Here's What You Should Put on Your Thank You Page | Ep. #680
05:43

In episode #680, Eric and Neil discuss what you should be doing on your Thank You page. Tune in to hear how you can use this page to drive more conversions.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: Here's What You Should Put on Your Thank You Page
  • [00:38] Make the most of your “Thank You” page.
  • [01:20] Eric put a video on his page, thanking people for joining the community. It’s a way to drive another conversion or get the viewer to share the page.
  • [01:48] Neil also has a video that explains what his customers’ options are, which directs them to more conversion paths.
  • [02:30] For Ecommerce businesses, someone already has to buy a product to get to your Thank You page.
  • [02:45] Try to offer relevant upsells to these people.
  • [03:15] Try to target people based on their presumed needs. Survey your customers!
  • [03:30] Once you know what they are looking for, offer similar upsell items.
  • [04:06] Amazon is great at Ecommerce upsells.
  • [04:30] On the Thank You page, make sure your upsells are one-click and easy to use.
  • [04:55] Convert Flow knows what kinds of things people have purchased from your website and will offer them upsells automatically, based on the information they have collected.
  • [05:10] That’s all for today!
  • [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 11, 2018
Why Videos Are Better Than Text Even Though They Don't Rank on Google | Ep. #679
05:43

In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google
  • [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page.
  • [00:55] Because we all have faster internet, video content in rising in popularity more so than before.
  • [01:05] Neil thinks text generates long-term search traffic that can’t be beat.
  • [01:28] In an ideal world, you would do video and text.
  • [01:45] Video is time consuming, harder to rank, harder to go viral, etc.
  • [01:57] Even so, the people who watch are more engaged and conversion rates are higher.
  • [02:10] Incorporating video into your blogs is a great method.
  • [02:40] At conferences, Eric and Neil get great responses from the videos they post.
  • [03:00] If you can’t get high view counts, get other sites to embed your video.
  • [03:10] Add subtitles and translations to your videos to reach a wider audience.
  • [03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook.
  • [04:05] Eric and Neil know recording in a studio is better than recording a podcast at home.
  • [04:30] Neil’s office does sales presentations over video.
  • [04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes.
  • [04:55] Videos build relationships and deeper connections.
  • [05:08] That’s all for today!
  • [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 10, 2018
A Really Cheap Way to Get Kim Kardashian to Promote Your Business | Ep. #678
04:51

In episode #678, Eric and Neil discuss cheap ways you can get celebrities to promote your business. Tune in to hear how you can get affordable celebrity plugs!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Really Cheap Way to Get Kim Kardashian to Promote Your Business
  • [00:38] There is a site called Charitybuzz where celebrities post causes that are important to them.
  • [00:53] You can bid money for a celebrity’s time and the money will go to their charity.
  • [01:00] Tai Lopez probably uses this site.
  • [01:15] You can get videos, podcast audio, etc. from big celebs.
  • [01:25] You can’t be aggressive with your product, but you can do a meet and greet or get photos, video, audio and in effect promote your business.
  • [02:08] Eric and Neil have had people do free work for them (they offered).
  • [02:16] These people did their research and offered a solution in order to build a relationship.
  • [02:33] Eric and Neil have a mutual friend who built a relationship with Neil, simply by being persistent.
  • [02:58] People look at you in a different light when celebrities get involved.
  • [03:18] It’s surprising how many of these celebrities have less money than you think.
  • [03:26] Logan and Jake Paul crush Instagram, YouTube and their income is $1 Million per month. If these are the cream of the crop, think of others who probably don’t make as much, but have a similar influence level.
  • [03:51] That’s all for today!
  • [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 09, 2018
Sex Still Sells | Ep. #677
06:01

In episode #677, Eric and Neil discuss how sex is still used in marketing. Tune in to hear what they think about this method of advertising and whether you should be using it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Sex Still Sells
  • [00:40] The most popular people on the internet still use sex to sell.
  • [00:56] We’re still at a place in marketing, where sex sells.
  • [01:24] When you see Trump in the news all the time, it’s because he is generating reactions, which is kind of selling.
  • [01:35] Using sex is problematic, whether you are leveraging men’s or women’s sexuality.
  • [01:53] You’ll get a lot of haters, but you will also get a lot of conversions.
  • [02:00] There was a case study done by affiliate marketers where they posted a Facebook ad and the image was of a woman’s breasts. The click-through rate was extremely high, but it was also extremely distasteful.
  • [02:32] GoDaddy used Danica Patrick to sell their service.
  • [02:55] That was tasteful.
  • [03:05] Beats used the Kardashians, but in a way that wasn’t overtly sexual.
  • [03:30] Now is not the time to use overly aggressive sexual marketing, because of the current political and cultural climate.
  • [03:42] The world is evolving to become more inclusive and less exploitative.
  • [04:10] If you have to use sex to make your business work, your product or service may not be the best.
  • [04:55] If you search “International Women’s Day Ads” or “Most Empowering Ads for Women”, this will give you an idea of how sex can sell in a non-exploitative way.
  • [05:26] That’s all for today!
  • [05:30] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 08, 2018
Content Marketing Doesn't Work The Way You Think | Ep. #676
05:56

In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think
  • [00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales.
  • [01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy.
  • [01:20] You just have to keep in mind how conversions work.
  • [01:38] The second school of thought is that quality wins over quantity every time.
  • [01:50] Backlinko writes infrequent, high-quality content.
  • [02:07] HubSpot posts the most content, but their quality isn’t as good.
  • [02:44] However, they still do extremely well in rankings, conversions, etc.
  • [03:08] Backlinko is worth less than HubSpot.
  • [03:40] Guest contributors can bring in new audience members and get you more conversions.
  • [04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well.
  • [04:20] It’s all about creating a framework/system for posts and guest posts.
  • [04:35] Read the post from Tomasz Tunguz of Red Point Ventures about how content marketing compounds.
  • [04:48] You will have hits and misses, but the more you post, the more likely you are to be successful.
  • [05:00] Content marketing will boost your site authority.
  • [05:20] That’s it for today!
  • [05:26] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 07, 2018
Neil Patel's Personal Marketing Strategy | Ep. #675
06:44

In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Neil Patel's Personal Marketing Strategy
  • [00:50] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients.
  • [01:13] Once blogging became a thing, he decided to use it to generate leads.
  • [01:42] Right now, Neil still spends a lot of time and money on content marketing.
  • [02:00] They get 2 million visits per month thanks to content.
  • [02:20] If you don’t keep releasing more and more new content, your numbers won’t go up.
  • [02:37] They are now buying and merging other businesses.
  • [03:08] They spend 80% of their money on giving away free marketing tools.
  • [03:24] Giving away free stuff is the best way to generate traffic.
  • [03:45] Neil thinks creating tools are a good long-term plan.
  • [04:48] Over the next few years, after continuing to give away tools and grow the business, Neil will semi-retire, leaving his team in charge.
  • [05:15] He has already wound down public speaking engagements.
  • [06:01] That’s all for today!
  • [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 06, 2018
How First Mover Advantage Can Kill Your Business | Ep. #674
06:47

In episode #674, Eric and Neil discuss the First Mover Advantage. Tune in to hear why being first may not make you the best.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  How First Mover Advantage Can Kill Your Business
  • [00:50] Coca-Cola is the beverage king. They are the first mover.
  • [01:11] The first mover advantage helped Coke become the dominant brand.
  • [01:26] Peter Thiel has a concept that says whoever the first to market is, gets a huge advantage. However, you also end up with a lot of high costs and inefficiency.
  • [02:17] Last mover advantage is taking what has been done and improving upon it.
  • [02:31] Being the last in is a huge advantage.
  • [03:23] Moz was the first marketing tool out there, but other brands that came after have overtaken them.
  • [03:35] SEMRush and AHREFS are go-to’s and improved upon what Moz does.
  • [03:58] YouTube did really well at first, because they didn’t have to deal with the lawsuits other sites did.
  • [04:30] Napster was a great service, but they had to deal with lawsuits and they got destroyed.
  • [05:18] As tech evolves, it also gets cheaper.
  • [05:30] When Moz released their financial info, it was found that they spent hundreds of thousands on server costs.
  • [05:40] This is something you can spend a lot less on now.
  • [06:09] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 05, 2018
Eric Siu's Personal Marketing Strategy | Ep. #673
06:30

In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Eric Siu's Personal Marketing Strategy
  • [00:55] Daily, Eric’s team is focused on retaining clients (services and sales).
  • [01:15] He personally wants to remove himself from the business almost entirely.
  • [01:38] What is working is podcasting, video, SEO, content marketing, and referrals.
  • [02:00] Big clients may start small, but if you can build trust, you will be able to expand into a bigger account.
  • [02:35] Podcasting is 15-20% of sales.
  • [02:45] 0% comes from video, because they are just starting to use it.
  • [02:53] 50-60% comes from content marketing and SEO.
  • [03:10] Most of his money is spent on content marketing and SEO.
  • [03:18] Eric found Vivid Vision really helpful when planning long-term goals.
  • [03:32] Eric’s long-term goal is to have Singlegrain be self-sustaining.
  • [03:45] People tend to poach great marketing talent. He wants to build-on flexibility, so they always feel engaged and challenged, so he won’t lose them.
  • [04:29] If he could go back and change his initial approach, he would only focus on one area of marketing.
  • [04:42] In the beginning, he wishes they didn’t switch from tactic to tactic too quickly.
  • [05:16] Patience is key!
  • [05:23] Eric’s long-term vision is to have buy and grow many different businesses.
  • [05:55] That’s all for today!
  • [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 04, 2018
The Genius of HubSpot's Marketing | Ep. #672
06:15

In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Genius of HubSpot's Marketing
  • [00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”.
  • [01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle.
  • [01:20] They check what ranks for their competitors and copies that topic/style.
  • [01:45] HubSpot also hires the best.
  • [01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content.
  • [02:08] They call them ’historical content managers”.
  • [02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions.
  • [02:30] They are ruthless.
  • [02:52] Website Grader was a great resource and helped HubSpot get backlinks and traction.
  • [03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world.
  • [03:45] David Cancel says one of the biggest winners was creating the agency partner program.
  • [04:05] They love creating symbiotic relationships.
  • [04:36] HubSpot is getting 70% open rates using Facebook Messenger.
  • [04:43] When they did this, chatbots were new.
  • [05:00] Sales rep’s close ratios are the same from free tools as the ratios for content.
  • [05:20] That’s all for today!
  • [05:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 03, 2018
What Kind of A/B Tests Should You Run to Improve Your Sales | Ep. #671
07:13

In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales
  • [00:40] Add pop-ups to your site!
  • [00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this.
  • [00:52] From there, you just try to drive people to a conversion.
  • [01:08] Headlines and copy affect conversions more than most things.
  • [01:20] Get on the phone with your customers and ask what got them on board.
  • [01:35] You’ll find people will say a lot of the same things.
  • [01:39] Take what worked and incorporate it into your headlines and copy.
  • [01:53] You need to make sure your copy is cohesive throughout your site.
  • [02:00] Urgency is key. Have deadlines.
  • [02:09] Use Deadline Funnel to create a countdown.
  • [02:17] When something seems limited, it makes it more appealing.
  • [02:30] The final email you send out before the deal expires is usually what gets the most conversions.
  • [02:45] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts.
  • [03:07] Conversions will go up by at least 9%.
  • [03:22] Test your pricing every now and again.
  • [03:25] BugSnag changed their pricing several times during their first year in business.
  • [03:47] When doing customer development, ask them what prices are deal breakers.
  • [04:03] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content.
  • [04:25] When people aren’t buying, Neil surveys them to see what didn’t work.
  • [04:35] Do a remarketing campaign addressing these negatives (maybe using video).
  • [04:54] Also run a test using the video.
  • [05:04] Try short-form vs. long-form copy and see what performs better.
  • [05:30] Optimize your ads.
  • [05:40] On Facebook, add video and a lot of text content.
  • [05:56] The conversion rate goes through the roof.
  • [06:07] Test out freemium, free trials, etc.
  • [06:37] That’s it for today!
  • [06:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 02, 2018
How to Consolidate Your Marketing| Ep. #670
06:31

In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Consolidate Your Marketing
  • [00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them.
  • [01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything.
  • [01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools.
  • [01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process.
  • [01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them.
  • [02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated.
  • [02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts.
  • [02:55] Neil says stick to the basics.
  • [03:05] He posts social media content manually.
  • [03:20] Neil’s team uses Google Analytics, Google Search Console, HubSpot, SEMRush, and a product management solution.
  • [03:44] SAP and Oracle combine a lot of tasks into one product.
  • [04:05] Eric’s team needs to get better at consolidating.
  • [04:15] When your team is testing tools you’ve already gotten rid of, they are wasting time.
  • [04:44] Using Segment is going to allow you to consolidate your data.
  • [05:05] Prune every quarter.
  • [05:15] Whenever you have too much going on, look at what’s driving results and dump the rest.
  • [05:45] Decision fatigue is at play here.
  • [05:55] That’s it for today!
  • [05:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 01, 2018
How to Reach Influencers | Ep. #669
05:23

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Reach Influencers
  • [00:34] Influencer marketing is getting bigger and bigger.
  • [01:01] Go after micro-influencers first. People on their way up are easier to get.
  • [01:15] Micro=5,000-20,000 followers.
  • [01:27] Search for specific hashtags, see who is geographically close to you, and get in touch.
  • [01:36] You will find these upstarts are open to collaboration.
  • [01:43] There are Instagram pods, where people follow and promote each other.
  • [02:01] Influencer marketing doesn’t work the way most people think.
  • [02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well.
  • [02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well.
  • [03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting.
  • [03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love.
  • [03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image.
  • [03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not.
  • [04:18] Do what most people aren’t: have contests to encourage engagement.
  • [04:44] That’s it for today!
  • [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 31, 2018
Where do Neil and Eric Spend Their Marketing Dollars? | Ep. #668
06:05

In episode #668, Eric and Neil break down their marketing dollars. Tune in to hear what the biggest marketing costs are and how you can avoid overspending.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Where do Neil and Eric Spend Their Marketing Dollars?
  • [00:51] Eric spends about $10,000-$15,000/month on blog content.
  • [01:12] Neil spends about $4,500/month on video content.
  • [01:24] Podcasting costs Eric and Neil $700/month each.
  • [01:40] They spend the same on video content.
  • [01:48] Eric’s team just starting ramping up/retargeting their ads and spent $3000-$4000.
  • [01:54] Neil spends most of his money on making and giving away free tools, which costs around $80,000/month.
  • [02:12] Building tools takes up a lot of time.
  • [02:20] Neil’s team found it is cheaper to buy out other companies than to spend money on marketing.
  • [02:50] Building free tools gets you organic traffic.
  • [03:02] If they were to add in salaries, that would only add an additional $25,000 to the mix.
  • [03:15] Neil’s numbers include salaries in his estimation.
  • [03:33] Editing blogs costs about $2000/month, but Neil doesn’t pay for translations.
  • [03:52] If you build up brand equity, you can get a lot of work for free.
  • [04:10] One strategy for people with a minimal amount of capital: find people to partner with. You will get stuff for free and both of you will gain a new audience.
  • [04:35] Guest posts are really helpful.
  • [05:28] That’s it for today!
  • [05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 30, 2018
What Marketing Channel is Really Causing Your Sales? | Ep. #667
05:23

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?
  • [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.
  • [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
  • [02:02] Google Analytics also has multi-channel attribution.
  • [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.
  • [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.
  • [04:20] Segment will take your data points and push it to your CRM.
  • [04:46] That’s all for today!
  • [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 29, 2018
So You're Making Money Now... What's Next? | Ep. #666
06:21

In episode #666, Eric and Neil discuss what to do with your success. Tune in to hear what your next steps should be.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: So You're Making Money Now... What's Next?
  • [00:48] Neil’s current salary is $0 and he dumps all profits back into his company.
  • [00:55] He has no other passions, so what would he do with the money?
  • [01:10] Neil thinks a business is like a baby and they only want to nurture their baby.
  • [01:30] Take the absolute minimum salary that you would need. Don’t forget you have to pay taxes on your income!
  • [01:45] Putting your profits back into your business is the best ROI.
  • [02:15] The best bet is always the one you take on yourself.
  • [03:05] If you have other aspirations besides your business, that’s cool, but if you want to further your business, always reinvest in it.
  • [03:32] If you’re content and don’t care for more money, take the money and do what makes you happy.
  • [03:50] OR you could hire people to run your business and take it to the next level.
  • [04:22] If you want more, but aren’t a great leader, hire the right people to run your business.
  • [04:45] Be ok with letting go of control.
  • [04:56] Read the book Rocket Fuel for inspiration.
  • [05:10] The COO Alliance is the only organization in the world that wants to help the number 2 leader in every company.
  • [05:37] Invest in your number 2, because they will be the driving force of your company.
  • [05:44] That’s it for today!
  • [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 28, 2018
Forget Starting a Business, Do This Instead | Ep. #665
06:11

In episode #665, Eric and Neil tell you what you should do instead of starting a business. Tune in to hear why you don’t have to start your own business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Forget Starting a Business, Do This Instead
  • [00:46] Neil thinks starting a business is one of the hardest things to do. It is far easier to buy a business.
  • [01:25] Buy a company and grow it.
  • [01:48] Income Store has over 800 websites. They buy other websites and promise a return to their investors.
  • [02:09] They brought in $28 Million last year.
  • [02:29] If you think you can’t afford to buy a business, you can always do cellar-based financing where you pay a monthly fee.
  • [02:53] You can do a lot of creative things to cut costs and improve profits.
  • [03:05] You can also only buy a portion of the company and include a clause where you can buy them out in the future.
  • [03:34] FE International has great content about buying businesses.
  • [03:45] Buy Biz Sell, Flippa, and Empire Flipper are also great resources.
  • [04:02] If you are looking for low-cost deals, Flippa and Empire Flipper are good for that.
  • [04:34] Neil’s favorite business purchases are blogs that aren’t properly monetized.
  • [04:45] Buy a business once you have proven that you can grow someone else's business.
  • [05:00] Use those skills to grow your own site.
  • [05:30] Grow things on your own and once you're confident, buy a business.
  • [05:34] That’s all for today!
  • [05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 27, 2018
A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664
04:45

In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  A Stupidly Simple Way to Increase Your Time on Site by 19%
  • [00:35] Time on site meaning, time visitors spend on your site.
  • [00:41] If you can increase the time spent on your site, Google will see this and up your ranking.
  • [00:50] If you have a high time on site, you're less likely to get hit by the Google Panda Update.
  • [00:56] The panda update is all about measuring quality.
  • [01:30] If your time on site is low, it’s a negative signal.
  • [01:50] You want to deliver a good experience.
  • [01:53] Amazon recently came out with a product called Amazon Polly.
  • [01:57] Amazon Polly takes your text and converts it into an audio file.
  • [02:14] Using this increased Eric and Neil’s dwell time by 19%.
  • [02:25] Use the Polly WordPress plugin.
  • [02:50] Make sure you add videos to your blog posts!
  • [03:04] This has increased Neil’s dwell time.
  • [03:25] Embed the videos wherever it makes sense.
  • [03:55] Use Pocket on your mobile device: it’s a text-to-speech tool.
  • [04:05] It will read articles to you.
  • [04:08] That’s it for today!
  • [04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 26, 2018
Your Traffic Is Going to Tank and You Won't be Able to Fix It | Ep. #663
05:43

In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It
  • [00:52] A lot of paid advertisers change their algorithms, so you can’t control your output.
  • [01:13] There will inevitably be a time in your business when traffic declines.
  • [01:20] Not everything is in your control. Just accept it and diversify your traffic sources.
  • [01:45] An omnichannel approach will help you maintain your traffic.
  • [02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list.
  • [03:00] There are a ton of channels. Experiment and see what works.
  • [03:30] Eric’s team uses Northstar from Growth Hackers.
  • [03:39] It’s a project management tool that helps you be more methodical.
  • [04:22] Cross-posting video content is helpful and gets you organic traffic.
  • [04:45] Remember to re-target people.
  • [04:55] Webinars are another great option for driving new traffic to your site.
  • [05:05] That’s it for today!
  • [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 25, 2018
What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662
05:31

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing
  • [00:35] Stella Artois is the oldest brand in the world.
  • [01:00] The old brands last because they are boring. They repeat their marketing over and over.
  • [01:15] It’s also key that they are a great product.
  • [01:30] Stella and other older brands take pride in creating a good product.
  • [01:45] They also try to stay relevant.
  • [02:00] Their ads are prevalent and they attempt to stay top-of-mind.
  • [02:40] Old brands do well when they adapt to fit with trends.
  • [03:31] Stella made special cans for the Cannes Film Festival.
  • [03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation.
  • [04:11] Perception is everything.
  • [04:30] Influencers are important to hyping up your product.
  • [04:49] That’s all for today!
  • [04:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 24, 2018
Should You Ever Change Your Company Name? | Ep. #661
05:52

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Ever Change Your Company Name?
  • [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains.
  • [00:57] When you change domains, you lose 5-10% of your link juice.
  • [01:10] Moz wrote a blog post about their name change and how it affected the company.
  • [01:20] If you are going to make the change, make sure that you have your SEO bases covered.
  • [01:28] You could potentially lose traffic and revenue.
  • [01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages.
  • [01:50] The main reason to change your name is if the name keeps you pigeon-holed.
  • [02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name.
  • [02:10] Comcast had a lot of bad press that was unavoidable.
  • [02:33] They changed their cable product to Xfinity and tried to rebrand.
  • [02:56] It helped to bury the negative press.
  • [03:27] From a reputation management standpoint, a name change makes sense.
  • [03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink.
  • [04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name.
  • [04:26] If you have a strong brand, consider reputation management before you scrap your name.
  • [04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website.
  • [05:15] That’s all for today!
  • [05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 23, 2018
How Often Do You Really Need to Blog | Ep. #660
06:27

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Do You Really Need to Blog
  • [00:35] Some people say quality, others say quantity.
  • [00:48] Hubspot has a $4 Billion market cap.
  • [01:02] They also get 6 million visitors per month.
  • [01:26] From a traffic perspective, you want to blog as much as possible.
  • [01:33] This means 4-10 times per day!
  • [01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day.
  • [01:46] Quantity is key if you just want traffic.
  • [02:00] Neil posts once per day.
  • [02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game.
  • [02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day.
  • [03:38] You absolutely must be consistent.
  • [03:55] Neil likes blogging frequently, but also makes sure the quality is high.
  • [04:22] There isn’t an exact formula with blogging.
  • [04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords.
  • [05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have.
  • [05:45] Eventually, being top-of-mind will earn you more traffic and conversions.
  • [05:50] That’s all for today!
  • [05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 22, 2018
The Introvert's Guide to Networking | Ep. #659
06:45

In episode #659, Eric and Neil discuss how you can be an introvert and still network effectively. Tune in to hear how you can overcome shyness and build connections.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Introverts Guide to Networking
  • [00:48] Eric is an introvert, so networking was a struggle.
  • [01:18] Eric and his friend had no idea what to do at their first event. Then they realized that other people were just as introverted.
  • [01:40] At future events, they just introduced themselves to anyone in the room they wanted to speak with. It was a simple opening to future connections.
  • [02:08] Storytelling is an important way to connect with others.
  • [02:15] When people feel that they know and understand you, they will connect with you.
  • [02:40] When people feel a commonality, they are more likely to work and connect with you.
  • [03:00] Don’t force connections, just find truths and similarities that can facilitate a bond.
  • [03:35] Don’t be the person just throwing their business cards at every single person.
  • [03:55] Start with building ONE strong relationship.
  • [04:20] You can throw dinners for like-minded people (Mastermind Dinners).
  • [05:01] It’s not how many people you meet, but the quality of the connections.
  • [05:15] Drinking isn’t necessary, but it loosens people up.
  • [05:32] Once you’re used to networking, try to have real conversations with people. Go deeper.
  • [06:08] That’s it for today!
  • [06:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 21, 2018
How to Be Creative When You're Not Creative | Ep. #658
06:34

In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Be Creative When You're Not Creative
  • [00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King.
  • [00:50] His tip about creativity was zig when everyone else zags.
  • [01:15] If a customer requests something, see if turning their approach on its head would be more effective.
  • [01:50] If everyone is moving away from Snapchat, you should go towards it.
  • [02:05] See what your competition is doing and see if you can build on what they are doing or flip their ideas.
  • [02:32] Blogs and podcasts are more popular than ever.
  • [02:49] Listen to Growth Everywhere and use the strategies that others have used to grow their businesses.
  • [03:04] Take creative ideas that worked for others and run experiments using these techniques.
  • [03:24] If an approach is working for someone else, see if it will work for you and figure out how you can build upon it.
  • [03:45] Everything is an iteration of something else.
  • [04:13] Draw creativity from your surroundings.
  • [04:28] Remember to learn continuously!
  • [05:00] Mastermind groups, marketing conferences, diving into people’s numbers will help you gain insight into what works.
  • [05:35] Nathan Rabka had a guest on his show and the guest made up numbers about their growth.
  • [05:57] Everyone lies and be careful to spot the misleading information.
  • [05:58] That’s all for today!
  • [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 20, 2018
7 LinkedIn Marketing Tricks That You Have to Deploy | Ep. #657
06:58

In episode #657, Eric and Neil count out the 7 LinkedIn marketing tricks you must use. Tune in to hear what you could be doing do boost your visibility on LinkedIn.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 LinkedIn Marketing Tricks That You Have to Deploy
  • [00:33] Tip 1: Consistently post videos to YouTube and make sure you link to them through LinkedIn (LinkedIn tends to promote video content).
  • [01:05] Tip 2: Use LinkedIn Autofill as a means to get people on your email list with minimal effort on their part.
  • [01:45] Tip 3: Videos ads for LinkedIn are expensive, but well worth it.
  • [02:20] Tip 4: Don’t post as often on LinkedIn. Only post your best content.
  • [03:23] Tip 5: Use Duck Soup or LinkedIn Helper when visiting profiles: it collects their info for later contact.
  • [04:07] Tip 6: Make sure your profile is set to let people know you are looking for full-time work.
  • [05:05] Tip 7: Growth Pods came from Instagram, but are now available on LinkedIn. It’s a way to boost your likes and visibility. Band together with similar people and like each other’s posts.
  • [06:20] That’s all for today!
  • [06:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 19, 2018
Here's What Donald Trump Can Teach You About Social Media | Ep. #656
05:29

In episode #656, Eric and Neil discuss why Trump has such an effective social media strategy. Tune in to hear how and why you should use his so-called technique.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's What Donald Trump Can Teach You About Social Media
  • [00:35] Every time Trump tweets about Amazon, the stock value goes down (however, it always bounces back).
  • [01:02] The reason his tweets are effective is that he is “super emotional”.
  • [01:18] Whether you agree or disagree with him, his messages are always emotional.
  • [01:54] When you get emotional with your tweets, your followers are more likely to engage (with hate or love).
  • [02:30] He is a “master marketer”.
  • [02:47] He knows how to manipulate the media and continues to use his platform to his advantage.
  • [03:06] He apparently has a strong brand.
  • [03:25] It’s a game to him and he knows how to play it.
  • [03:40] Take time to reach out to people and find out who your most loyal followers are; find out what they want to hear from you.
  • [04:32] Make sure you convey emotion and make sure it appeals to your most loyal followers.
  • [04:52] That’s it for today!
  • [04:56] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 18, 2018
The Art of Speaking: How to Market Your Business From a Stage | Ep. #655
07:26

In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Art of Speaking: How to Market Your Business From a Stage
  • [00:35] Neil has been speaking for over ten years.
  • [00:45] He never joined Toastmasters, he is just naturally outgoing.
  • [01:11] Neil creates his slides, but doesn’t rehearse, because he doesn’t want to sound robotic.
  • [01:55] You have to cater your approach to each audience.
  • [02:12] Anyone can read slides, it takes someone with public speaking abilities to keep an audience engaged.
  • [02:33] Eric and Neil never do a hard sell in their speeches.
  • [02:47] Russell Brunson makes a lot of money from his public speaking engagements.
  • [03:15] He spoke at the 10X conference and made $3 Million because of that event.
  • [03:30] Russell is great at creating the “FOMO” feeling.
  • [04:00] Some conferences want speakers to sell their businesses.
  • [04:55] The hard sell has rubbed people the wrong way.
  • [05:03] Leadpages is a way to get people on your email list.
  • [05:28] Give people a link to your product or get them on your email list.
  • [05:45] Special offers are also a great way to get leads.
  • [06:30] It’s worth it to play the long game.
  • [06:51] That’s all for today!
  • [06:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 17, 2018
How to Grow Your Business Through Ringless Voicemails | Ep. #654
04:39

In episode #654, Eric and Neil discuss ringless voicemails. Tune in to hear how you should be using this tactic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your Business Through Ringless Voicemails
  • [00:37] Ringless Voicemail is a way to drop a voicemail without ringing through.
  • [01:01] If someone opts into your email list, this is a great way to thank them and direct them to a webinar or other service.
  • [01:37] A lot of people check their voicemails and it’s a personal touch.
  • [01:55] Eric and Neil agree they wouldn’t answer a call from an unknown number, but they would check the voicemail.
  • [02:17] Sly Broadcast or Stratix Network are ringless voicemail services.
  • [03:00] Don’t call, but if you also send a text, people will at least read it.
  • [03:18] Form fill and Zapier are tools that will help you round out this process.
  • [03:37] The more automated a process, the smoother it will go.
  • [04:04] That’s it for today!
  • [04:09] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 16, 2018
One Simple Hack That'll Make Your Leads More Valuable | Ep. #653
05:47

In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable
  • [00:33] Lead scoring is getting more details, a number, or ratio on your leads.
  • [00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down.
  • [01:09] You want to give your sales team leads that they can close.
  • [01:29] Hubspot will lead-score for you.
  • [01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (SEMRush and Alexa help with this).
  • [02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.)
  • [02:28] Eric loves using ClearBit to do some of this work.
  • [02:57] From there, you can use MadKudu will look at all the actions people take on your site and what they’ve opted in for and score the lead that way.
  • [03:25] If you use lead-scoring tools in conjunction with something like Drip or Intercom, it makes the work easier for you.
  • [03:39] LinkedIn autofill gives you all the info based on someone’s profile and it’s more accurate than ClearBit. If the customer is logged into LinkedIn, it will pre-populate all their data.
  • [04:38] Conversational bots always help drive people to the right funnel.
  • [05:09] That’s it for today!
  • [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 15, 2018
Affiliate Marketing Made Simple_A Step-by-Step Guide | Ep. #652
07:35

In episode #652, Eric and Neil discuss affiliate marketing. Tune in to hear what steps you should take to be successful at affiliate marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Affiliate Marketing Made Simple_A Step-by-Step Guide
  • [00:44] Affiliate marketing is performance-based marketing.
  • [01:15] It has a bad rep, because some affiliates are really aggressive and don’t put out quality work.
  • [01:59] Read Affiliate Program Management: An Hour a Day
  • [02:45] It’s important to have an affiliate manager.
  • [03:10] If you can find the right affiliate, they will help you scale your business.
  • [03:22] TapFiliate is less expensive and great.
  • [03:35] Get Ambassador is another good affiliate service.
  • [04:00] A lot of affiliates won’t work for you if your funnel isn’t fine-tuned.
  • [04:10] ConvertKit is a great recruitment tool.
  • [04:33] They reach out to ideal customers and do joint webinars with blogs that have the target customers.
  • [05:05] Educate and offer a deal, otherwise webinars won’t convert as well.
  • [05:30] There’s a company that made $88 Million last year and all they do is affiliate marketing.
  • [06:30] You have to make sure that you understand affiliate marketing, so you don’t lose your shirt.
  • [06:47] When paying out your affiliates, don’t do net 30, do net 60.
  • [06:59] That’s it for today!
  • [07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 14, 2018
When SEO Goes Wrong How to Fix Your Declining Search Traffic | Ep. #651
07:36

In episode #651, Eric and Neil discuss how you can fix your declining traffic. Tune in to hear how you can fix problems with your SEO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic
  • [00:54] When you haven’t changed anything and traffic declines, it could be the link algorithm, your content is outdated, or user experience isn’t that good.
  • [01:22] Read Search Engine Journal, Search Engine Land, Search Engine Roundtable to see if you’re up to date on algorithms and changes to sites.
  • [01:50] Use SEMRush and Moz to see indicators of change.
  • [02:25] Look for correlation across the board.
  • [02:38] Rusty Bricks looks for chatter on forums to see what problems arise for traffic.
  • [02:55] It’s important to have quantitative and qualitative data.
  • [03:00] Wicked Fire and Blackhatworld are good resources.
  • [03:30] When traffic dropped for Neil, they ran experiments and tracked everything.
  • [04:10] Make sure you are diversifying.
  • [04:30] Don’t put all your eggs in one basket.
  • [04:47] Sometimes your rankings may drop due to a change you made on your own website.
  • [05:44] Always track your changes.
  • [05:55] Don’t panic and be willing to take risks.
  • [06;15] Look at it quarter over quarter.
  • [06:40] WP Engine is great because you can revert to previous versions of your site.
  • [07:04] That’s it for today!
  • [07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 13, 2018
How Often Should You Run Experiments? | Ep. #650
07:20

In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Should You Run Experiments?
  • [00:39] Eric thinks you should be running experiments every single week.
  • [00:55] For Eric’s site, they run experiments on the site itself and the business.
  • [01:05] They use North Star to run these experiments and Eric loves the Leaderboard function.
  • [01:45] The more experiments you run, the better off you are.
  • [01:52] However, it’s hard to run experiments when you don’t have enough traffic.
  • [02:04] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions.
  • [02:28] A micro conversion could be someone going to your checkout page.
  • [02:36] A macro conversion could be more sales in general.
  • [03:00] If you’re a small business, it’s ok to track micro conversions only.
  • [03:22] In the short run, if you can’t optimize for conversions and sales, your experimentation should be around traffic generation. Use Similar Web, SEMRush, and AHREFS.
  • [04:15] Managing Oneself is a short booklet that talks about the importance of feedback analysis.
  • [05:14] There isn’t one experiment that will make you a major success, but rather a lot of little things that add up.
  • [05:36] Make sure to break down the experiments to focus on tiny aspects of your business.
  • [06:28] Running experiments over time lets you see what your strengths and weaknesses are.
  • [06:44] That’s all for today!
  • [06:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 12, 2018
Is Twitch Worth Your Time? | Ep. #649
07:04

In episode #649, Eric and Neil discuss whether Twitch is worth your time. Tune in to hear why you might want to consider a new outlet.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Twitch Worth Your Time?
  • [00:37] YouTubers are starting Twitch channels.
  • [00:54] First and foremost, it claims to be the sixth most trafficked website in the world.
  • [01:20] They have 15 Million daily active users.
  • [01:28] 81% of users are male and 55% are between the ages of 18 and 34.
  • [01:47] The numbers are impressive.
  • [02:12] There are a ton of gamers on Twitch. Just because they are gamers, doesn’t mean they aren’t interested in other things.
  • [02:39] Twitch is fourth in traffic in the US.
  • [04:00] You don’t need a professional set-up.
  • [04:11] There is a misconception that high-quality video is the only option.
  • [04:52] If you create video, why wouldn’t you post it on every site available?
  • [05:50] The content re-usage framework applies here.
  • [06:11] If you’re already doing the work, you may as well post to Twitch.
  • [06:26] That’s all for today!
  • [06:30] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 11, 2018
What Runs First? How to Prioritize Your Marketing | Ep. #648
07:41

In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing
  • [00:50] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be,
  • [01:16] Look at the funnel first: you can see in Google Analytics what’s working and what isn’t.
  • [01:41] From there, you can determine what to focus on.
  • [01:57] Look at what’s causing the biggest drop-off and run AB tests.
  • [02:38] If you have a leaky bucket, you wouldn’t pour more water in.
  • [02:53] Make sure your funnel is optimized before you drive a lot of traffic to it.
  • [03:00] Both Eric and Neil know a man named Shaun Ellis who was on the growth team for Dropbox.
  • [03:10] He went on to create Growth Hackers. They have since released a growth management tool. North Star.
  • [03:40] North Star uses the ICE model (Impact, Confidence, Ease)
  • [04:36] Average your scores in each category.
  • [04:44] North Star allows you to test different hypotheses.
  • [05:15] The problem with the ICE framework is that it only works if someone in your company knows marketing really well.
  • [05:52] Once you fix your funnel, it’s all about driving traffic to your site/funnel.
  • [06:00] The best traffic is paid traffic.
  • [06:12] For paid traffic, you can try Facebook, Taboola, Outbrain, etc.
  • [06:30] Measure traffic based on the ROI.
  • [07:04] That’s all for today!
  • [07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 10, 2018
How Posting Less Frequently on Social Media Will Get You More Traffic | Ep. #647
05:57

In episode #647, Eric and Neil discuss why you should post less frequently on social media. Tune in to hear what you should be doing instead.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Posting Less Frequently on Social Media Will Get You More Traffic
  • [00:36] Eric used to use a tool Meet Edgar, but he doesn’t use it anymore because the engagement was too low.
  • [00:55] By decreasing their social media posts, they focused on quality content instead.
  • [01:30] MeetEdgar made the team lazy about social media traffic.
  • [01:45] It should always be quality over quantity when it comes to social media posting.
  • [02:24] If you keep posting crappy content, social media sites might bury your posts.
  • [03:05] Don’t post for the sake of it, focus on high-quality content.
  • [03:23] Neil would be lazy and just post a link to Facebook, but now he makes sure to add titles and descriptions, as well.
  • [03:53] The VP of Marketing at Sales Hacker will write mini blog posts on social media, then add links to the full content. He will also tag people in the posts.
  • [05:00] Post at least two to three times per week. Grant Cardone has great content, but doesn’t do well because he posts too often.
  • [05:21] That’s all for today!
  • [05:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 09, 2018
How to Use Social Media to Dominate Google's Search Results | Ep. #646
05:36

In episode #646, Eric and Neil discuss how you can use social media to dominate Google’s search results. Tune in to hear how you can leverage social media to rank higher in Google.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Use Social Media to Dominate Google's Search Results
  • [00:40] You have to create a lot of content.
  • [00:50] You can use social media to rank for your brand, but also for a lot of other keywords or terms.
  • [00:56] If you search for anything, Google will also bring up Twitter results.
  • [01:30] By participating in all social media sites, you can show up for everything!
  • [01:45] Eric helped an alarm company push up the results for their social profiles and buried their one negative Forbes review.
  • [02:35] Link to your social profiles from your website.
  • [02:52] The domain authority to these sites is so high already, that Google will push the results higher.
  • [03:08] Participate actively on social media.
  • [03:24] Make sure you engage other users on social media.
  • [03:48] Listen to Eric and Neil’s episode about getting your social media profiles up and running/link building.
  • [04:00] Make sure you cross-promote your social profiles once per month.
  • [04:20] Get personal: social is meant to be about you. Talk about your team instead of the product.
  • [05:00] That’s all for today!
  • [05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 08, 2018
Here's How SEO is Going to Change in 2019 | Ep. #645
05:53

In episode #645, Eric and Neil discuss how SEO is changing. Tune in to hear what will become of SEO next year and how you can adapt.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:
  • [00:38] SEO is heading towards voice search.
  • [00:40] However, it’s not just SEO, it’s the world. Consider Amazon’s “Alexa”.
  • [01:03] Search is changing, because people will ask an AI assistant as opposed to Googling.
  • [01:56] There is a tool that was developed to help with semantic searches.
  • [02:08] It looks for the meaning of what you are looking for (ex. What is love? And it will produce results that offer resources to answer that question).
  • [02:50] AI and semantic searches are melding together.
  • [03:09] Alexa the product is better at SEO, but the voice device outranks it.
  • [03:25] Mobile is huge now.
  • [03:33] If you are using a mobile phone, the search index you see is different than what you would get on a desktop.
  • [03:50] It’s unclear how to monetize voice search thus far.
  • [04:04] You need to be there, so once it’s monetized, you can jump on it.
  • [04:46] Eric and Neil now have their podcast on Alexa and they are getting more listens.
  • [05:20] That’s it for today!
  • [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 07, 2018
You Should Never Rely on SEO or Social Media Marketing | Ep. #644
05:49

In episode #644, Eric and Neil discuss why you should never rely on SEO or social media marketing alone. Tune in to hear why and how you should diversify your efforts.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Should Never Rely on SEO or Social Media Marketing
  • [00:35] With social media sites, you are never in full control of your own destiny and you never want to put that in someone else’s hands.
  • [01:00] Paid ads are great, but costs can go up or you can get banned.
  • [01:26] Leverage SEO and Social, but you also need to diversify into things like paid advertising, email marketing, etc.
  • [02:04] Be patient, get ONE thing working before you diversify.
  • [02:47] When relying on social media channels, take your profits and diversify as quickly as possible.
  • [03:05] Spend the money earlier on.
  • [03:20] Once you have that multi-channel approach, make sure you are creating really high quality content.
  • [04:00] Slow and steady wins the race with SEO.
  • [04:11] It takes time and money to create great content.
  • [04:44] Going for short-term hacks will screw you in the long run.
  • [05:14] That’s all for today!
  • [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 06, 2018
The Best Marketing Tools For Under $100 | Ep. #643
05:22

In episode #643, Eric and Neil discuss the best marketing tools for under $100. Tune in to hear which marketing tools are free or low cost and still get the job done.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Marketing Tools For Under $100
  • [00:33] Eric likes BuzzSumo, because it lets you track your brand, certain keywords, and traffic coming into your site.
  • [00:56] Neil likes SpyFu. It’s not as popular as SEMrush and AHREFS, but it’s a lot less expensive and has a lot of good data. You get similar results, so if you can’t afford the other services, this is a great option.
  • [01:16] Wistia has a good free version you can use to make and post videos.
  • [01:50] Sumo is a great way to collect emails and remarket to people. It’s an all-in-one free tool.
  • [02:18] Frame.io streamlines the video-making process. It may run you over $100/year.
  • [02:42] Survey Monkey is a great tool to help you get feedback from your customers; this is a way to qualitative data.
  • [03:14] For heat mapping, Crazy Egg can’t be beat.
  • [03:26] Convert Kit is for email blasts. While it doesn’t have full automation, it’s a useful and easy-to-use tool for marketers.
  • [04:29] You don’t have to pay for these tools every month. Sometimes, you can use the free option and always upgrade for a month at a time.
  • [04:40] That’s it for today!
  • [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 05, 2018
The Social Network That'll Drive You More Traffic Than Facebook | Ep. #642
04:52

In episode #642, Eric and Neil discuss the social media site that will drive more traffic to your site. Tune in to hear which social network you should be leveraging and what tactics you need to use.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Social Network That'll Drive You More Traffic Than Facebook
  • [00:36] The social network that will get you more traffic than Facebook is LinkedIn!
  • [00:45] It’s not popular, but it works better.
  • [01:05] After the Microsoft acquisition, LinkedIn has stepped up their game.
  • [01:14] When you post on LinkedIn, the post stays up longer and you get more engagement.
  • [01:27] Facebook can do whatever they want, while LinkedIn is starving for content and needs to compete.
  • [02:02] If you want organic traffic, use LinkedIn.
  • [02:12] When Neil posts a video on LinkedIn, he gets anywhere from twice to seven times as many views as he would on Facebook.
  • [03:03] To succeed on LinkedIn: take your video content and put it on LinkedIn.
  • [03:11] To succeed on LinkedIn: Take the audio from your video content, turn it into a podcast and post on LinkedIn.
  • [03:33] To succeed on LinkedIn: Post your blog posts on LinkedIn.
  • [03:45] However, with blog posts you should put the title, first two paragraphs, and then a link to your site for the rest.
  • [04:01] Engage with other groups and members.
  • [04:16] That’s it for today!
  • [04:20] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 04, 2018
The Simplest Way to Bring People Back to Your Website | Ep. #641
04:31

In episode #641, Eric and Neil discuss the simplest way to lure people back to your site. Tune in to hear how you can increase your traffic and conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Simplest Way to Bring People Back to Your Website
  • [00:55] You either collect emails or get them to opt into push notifications. Then you have to continually urge them back to your site.
  • [01:10] You can also get people to follow your social profiles, but they don’t convert.
  • [02:00] Subscribers is a great email service, but you can also use ManyChat to push people back to your site.
  • [02:40] Try retargeting, as well. Google Retargeting and you will probably come across Neil.
  • [03:07] It is just putting a pixel on your site that alerts ad networks and lets them track visitors.
  • This will then allow ad networks to spot your visitors and post relevant ads in their browser that will send them back to your site.
  • [03:20] However, retargeting is expensive.
  • [03:27] Neil agrees that email is a great technique and likes Mobile Monkey.
  • [03:45] It’s harder to get traffic from Facebook ads now, so you should leverage sure things like email and chatbot marketing.
  • [03:53] That’s it for today!
  • [03:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 03, 2018
The Marketing Tactic You Must Master in 2018 | Ep. #640
05:45

In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018
  • [00:33] Surprise: it’s branding!
  • [00:49] Neil recently performed a survey to discover what causes people to engage with his brand.
  • [00:57] He made sure it was an open-ended survey.
  • [01:05] The answers were either that they saw him at a conference or watched his videos.
  • [01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more.
  • [02:14] Even though it costs more upfront, it will pay off financially in the long run.
  • [03:00] The market is very fragmented right now; the way people market and engage with content varies.
  • [03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one.
  • [04:35] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic.
  • [05:10] That’s it for today!
  • [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 02, 2018
The Three Best Marketing Strategies | Ep. #639
05:15

In episode #639, Eric and Neil discuss the three best marketing strategies. Tune in to hear what three things you should be doing to increase your conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Three Best Marketing Strategies
  • [00:46] Posting less on Facebook, actually gets you more traffic.
  • [01:14] Share your best pieces and you will get higher engagement.
  • [01:40] Eric’s office has printed out and posted the Content Re-usage Workflow.
  • [02:00] The framework says to start with a foundation, which will then give you options to spin the content down the line.
  • [02:54] Google Analytics can now show you each person’s entrypoint to your site and what is causing a conversion.
  • [03:05] Take the conversion data and take the low click-rate stuff and repurpose it.
  • [04:15] Traffic that doesn’t convert isn’t worth your time.
  • [04:37] That’s all for today!
  • [04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 01, 2018
Small Things Make The Biggest Difference | Ep. #638
07:23

In episode #638, Eric and Neil discuss why the small things can make a big difference. Tune in to hear how many different facets go into creating a successful business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Small Things Make The Biggest Difference
  • [00:36] At a past job, Eric took the footer links on the homepage and added more that said “Learn Web Design” and “Learn Web Development”. These small changes helped to improve the domain authority.
  • [01:23] The Dropbox referral program isn’t what made their company, even though it helped.
  • [01:35] Their explainer video was also a small thing that helped make a difference without making the only difference.
  • [02:00] Dropbox offered a lot of little things to help create the powerhouse they are today.
  • [02:15] It’s never just one thing, but rather a lot of little things that make up a successful company.
  • [02:45] It’s like a video game: you are constantly leveling up.
  • [03:38] Think about building things up, but remember not to do it in isolation.
  • [04:00] Figure out how you can do one small marketing thing each and every week.
  • [04:05] Even though you won't’ necessarily see the results every week, it will pay off in the near future.
  • [04:20] When Eric started at Single Grain, the web traffic was 4000/month. Now, it is 100,000+/month.
  • [04:30] This improvement was made over the course of four years.
  • [04:41] Never expect immediate results.
  • [05:16] Eric remembers grinding away until he got results.
  • [05:44] It’s all about the journey!
  • [06:06] For the first year that Eric was podcasting Growth Everywhere, he would spend six hours putting together all the facets of creating and uploading an episode.
  • [06:17] He only got 9 downloads per day, but kept grinding away until he got more listeners.
  • [06:30] Now, they get 80,000 listeners.
  • [06:44] There was no one thing that made the podcast big, it was a combination of factors.
  • [06:48] That’s all for today!
  • [06:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 30, 2018
SEO Will Never be as Good as Paid Ads! | Ep. #637
05:10

In episode #637, Eric and Neil explain why paid ads are better than SEO. Tune in to hear why you should be focused more energy on paid ads.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: SEO Will Never be as Good as Paid Ads!
  • [00:34] Content pages generally rank higher than product pages.
  • [00:59] While paid ads are expensive, you can direct traffic to pages that will generate the most cash.
  • [01:10] The conversion rate is higher, because visitors will land on a page that is selling them something.
  • [01:29] You just can’t control SEO as well as you can paid ads.
  • [01:57] With paid ads, you can scale as much as you need to.
  • [02:20] VC’s really like pouring money into SaaS companies.
  • [02:44] Google and Facebook wouldn’t be worth what they are, if it wasn’t for paid ads.
  • [03:30] People are moving campaigns from TV to the Internet.
  • [04:05] Focus on paid ads before SEO, especially if you have a product or service.
  • [04:34] That’s it for today!
  • [04:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 29, 2018
Is It Worth Spending $200 Per Blog Post? | Ep. #636
06:19

In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post?
  • [00:33] Yes, it is worth the money!
  • [00:45] The cost per blog depends on the industry.
  • [00:50] It’s not about how much you pay, but rather if it is on the right topic, using the right keywords, etc.
  • [01:05] You can’t be pushing or schilling in the post, it needs to educate.
  • [01;20] Neil writes long-form blog posts.
  • [01:40] It costs him well over $200 per blog post.
  • [02:05] Start with a strong foundation and build from there (videos, webinars, facebook ads).
  • [02:23] Singlegrain went from 4000 visitors per month to over 100,000 by using this strategy.
  • [03:15] Every quarter, open up a tool like AHREFS, see the keywords for which you rank well and improve upon them or replicate that content.
  • [04:01] Once you build a strong blog foundation, you can expand into other areas of media. However, don’t neglect your blog posts as a result.
  • [04:15] You will get higher ROI by fixing up old content.
  • [04:42] Clickflow is a tool to help you figure all this out.
  • [04:58] If you spend money on a post, remember that it keeps generating traffic each and every month.
  • [05:18] Google “Tom Tunguz and compound marketing” and you will get a great blog post about this very subject.
  • [05:41] That’s it for today!
  • [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 28, 2018
95% of You Will Ignore This SEO Strategy | Ep. #635
05:19

In episode #635, Eric and Neil discuss an important SEO strategy. Tune in to hear what you may have been overlooking.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 95% of You Will Ignore This SEO Strategy
  • [00:36] Branding is what separates good companies from the bad.
  • [01:30] If you don’t know how popular a brand is, it’s hard to outrank them.
  • [02:00] Neil’s strategy used to be: create good content, create value, wait for results.
  • [02:04] This wasn’t the best strategy.
  • [02:15] His best branding strategy was the “Who is Neil Patel?” campaign.
  • [02:45] BuzzSumo has a great alert system that will help you track your brand.
  • [02:51] Neil likes to use Google Trends, which is free.
  • [03:03] Google Search Console is also a great way to track your progress.
  • [03:10] GSC tracks farther back than 90 days, which is more helpful when gauging progress.
  • [04:15] The stronger your brand, the higher your domain authority.
  • [04:40] That’s it for today!
  • [04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 27, 2018
The Straightest Road to Success | Ep. #634
05:39

In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.
  • [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
  • [02:38] Each group needs to run experiments every week.
  • [02:46] GrowthHackers created North Star, which helps you track experiments over time.
  • [03:00] Northstar is a free service.
  • [03:18] Try Google Experiments as another tracker.
  • [03:34] Build experimentation into the fabric of your company.
  • [04:00] It’s ok if experiments fail!
  • [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
  • [04:50] Read Crazy Egg to learn more about experimentation.
  • [05:01] That’s all for today!
  • [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 26, 2018
Don't Fall in Love With an Idea | Ep. #633
06:37

In episode #633, Eric and Neil discuss why you shouldn't fall in love with an idea. Tune in to hear what you should love in order to be successful.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Don't Fall in Love With an Idea
  • [00:35] Most startups start with a totally different idea than what they are doing presently.
  • [00:54] Don’t fall in love with an idea, fall in love with an industry.
  • [01:55] As long as you stick with your industry, you can build upon that experience, as opposed to shifting to something else entirely.
  • [02:18] It’s like compound interest: the moment you stop investing, you lose all that interest.
  • [02:53] Stay in your lane.
  • [03:01] In a Nathan Latka podcast interview, the discussion was about sticking with one industry instead of branching out into the unknown.
  • [04:02] You need to love what you do, but make sure you love the industry.
  • [04:20] Elon Musk had ZipTo, then Paypal, then SpaceX. Because he jumped industries, he struggled much longer before his success.
  • [05:23] It’s like WOW: you need to keep levelling up.
  • [06:00] That’s all for today!
  • [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 25, 2018
Stop Copying Your Competition | Ep. #632
06:25

In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Stop Copying Your Competition
  • [00:38] What worked for your competition won’t necessarily work for you.
  • [01:17] The problem with content marketing is that there is now a lot more competition.
  • [01:40] Whereas Neil had success within the first three months, it would take people a year to do the same today.
  • [02:18] Costs of paid ads have gone up and bigger brands drive prices even higher.
  • [03:00] What people were willing to spend years ago, was a lot less than you would have to spend today.
  • [04:00] Just because one tactic worked for another company, doesn’t mean it will work the same way for you.
  • [04:15] Dropbox referral programs worked in the past, but they probably wouldn’t work now.
  • [04:50] If you’re in business to make money, you should do something else.
  • [05:03] You have to be three steps ahead of everyone; think about what will be popular in the future. Spot trends.
  • [05:40] Take chances and shoot for the moon.
  • [05:50] That’s all for today!
  • [05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 24, 2018
Don't Overthink Shit | Ep. #631
06:09

In episode #631, Eric and Neil discuss why it’s important to not overthink shit. Tune in to hear why overthinking could be ruining your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Don't Overthink Shit
  • [00:34] Everyone loves to come up with complex funnels.
  • [00:48] When you make it complex, stuff is more likely to break down.
  • [01:12] Start simple, then expand.
  • [01:22] When Eric started, his channel was SEO. They wrote content and did a lot of guest posting.
  • [01:43] They tried a complex marketing funnel, but it didn’t work.
  • [01:55] They also were podcasting at the same time and then layered in content marketing once they got the hang of everything.
  • [02:27] Just focus on the things that you are good at.
  • [02:40] Don’t take on too much and you can layer things in later.
  • [03:14] Why build a crazy marketing/sales funnel, when you haven’t tried a simple one in order to see if it would even work?
  • [03:50] The boring growth is often the most sustainable growth.
  • [05:06] Wait until the next marketing method has been effective and monetized by others, then jump on the bandwagon. You don’t have to be the first!
  • [05:33] That’s all for today!
  • [05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 23, 2018
How Successful Marketers Think | Ep. #630
07:30

In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Successful Marketers Think
  • [00:35] Successful marketers are numb to failure.
  • [00:45] Most experiments are going to fail, but as long as you continue to improve by 1%/week, that will be a 50% gain over the course of a year.
  • [01:13] Consistency is key!
  • [01:20] It takes time to get things right, but you have to stay the course.
  • [01:45] Eric writes thousands of blog posts, even though he has terrible grammar. He knows it is important to follow through and be consistent.
  • [01:50] Be a T-shaped marketer.
  • [02:30] Spot trends! If you are not good at spotting trends, keep reading news sites and stay on top of things.
  • [03:25] Things change so quickly in marketing.
  • [04:45] If you are not thinking about ROI, you are not going to succeed in the marketing world.
  • [05:20] It’s important to be data-driven; the numbers do not lie.
  • [05:59] Don’t be afraid to shake up whatever industry you are in.
  • [06:12] Neil is willing to do this by taking competitors products or services, copying them, and then offering them for free.
  • [06:51] That’s all for today!
  • [06:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 22, 2018
How to Start in SEO | Ep. #629
07:57

In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Start in SEO
  • [00:45] The biggest thing that Eric and Neil are seeing right now is that the path to success has changed.
  • [01:18] If you spend a year practicing SEO on your own website, that’s no longer the way to go.
  • [01:35] You should practice on someone else’s older website.
  • [01:52] Hit up a ton of people offering your services for free.
  • [02:00] It’s easier to grow a business than it is to start one.
  • [02:25] During a TED Talk Eric saw, a Harvard Professor outlined the three elements of trust: authenticity, empathy, and logic.
  • [02:45] When you develop your skills for free, you will eventually earn clients.
  • [03:14] You will probably have to email 15-17 people before you get a solid “yes” when it comes to offering your services for free.
  • [03:40] Make sure that the person to whom you offer your services is as committed as you are.
  • [03:59] Even if you are working for free, make sure you get a contract to get the time that you need.
  • [04:38] A semantic search tool was just released from a developer at Google.
  • [04:57] Be aware that this is the future of searching and it will affect your SEO.
  • [05:42] SEO and Sales are similar.
  • [05:58] SEO is trying to sell yourself and get a link.
  • [06:04] Victor Antonio has a great YouTube page about sales.
  • [06:24] Most new SEO workers focus on traffic from relevant keywords, which Neil thinks is a terrible idea.
  • [06:37] Just because you get more relevant traffic, doesn’t mean you get more sales.
  • [06:50] Instead, look at Google Analytics, see where your ROI is coming from, focus on increasing traffic to the landing pages with the most revenue.
  • [07:21] That’s it for today!
  • [07:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 21, 2018
6 Minutes For the Next 60 Years of Your Entrepreneurial Journey | Ep. #628
07:30

In episode #628, Eric and Neil have a 6-ish minute chat about planning for the long-term. Tune in to hear why you should always focus on long-term goals and solutions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 6 Minutes For the Next 60 Years of Your Entrepreneurial Journey
  • [00:36] When you think about starting a business, most people think about “what problem should I solve?”
  • [00:54] But you should also ask “will this problem that I’m solving still be relevant in the ensuing years?”
  • [01:08] You don’t want to have to create a new business every few years.
  • [01:30] Eric thinks Singlegrain will still be around in 20 years, but that it will have to evolve.
  • [02:10] Five years into his business, Eric believes he still has a long way to go.
  • [02:36] If you come up with a short-sighted solution, then you will have to start a new business every few years. It is easier to grow a business than it is to start one.
  • [03:00] Elon Musk has a long-term plan to work towards getting people on Mars.
  • [04:07] Often times, the most difficult problems to solve are also the most boring, but the boring stuff stands the test of time.
  • [05:00] Neil believes marketing will always be around as a industry.
  • [05:45] Focus on your strengths and then see how you can expand upon that.
  • [06:10] Do the boring stuff!
  • [06:36] Don’t focus on the short-term solutions or businesses.
  • [06:53] That’s all for today!
  • [06:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 20, 2018
How to Find a CMO | Ep. #627
05:22

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find a CMO
  • [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.
  • [00:55] Tap into referral networks.
  • [01:05] When Eric was hired at Treehouse, he was referred in.
  • [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.
  • [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission.
  • [03:41] Contingency firms whose focus is on hiring executives is another way to go.
  • [03:48] They will cost you a lot of money, but will deliver on the mission.
  • [04:34] Org structures are different now, so it changes how you can operate.
  • [04:38] To recap: referral networks work, contingency firms work, having NO CMO works.
  • [04:48] That’s it for today!
  • [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 19, 2018
To Focus or Not to Focus, The Marketer's Dilemma | Ep. #625
05:35

In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: To Focus or Not to Focus, The Marketer's Dilemma
  • [00:50] People have different concepts of how marketing works.
  • [01:02] Your tactics all depend on what your business is, what its status is, etc.
  • [01:37] Pick a tactic that is working the best for you and focus all your energy on that.
  • [01:55] Once that tactic is operating to its best abilities, add in other tactics.
  • [02:24] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that.
  • [03:14] Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus.
  • [04:10] Steve Jobs said that he is better at saying “no” than other people.
  • [04:40] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve.
  • [04:55] That’s all for today!
  • [05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 18, 2018
Why We Don't Watch The News | Ep. #626
05:43

In episode #626, Eric and Neil explain why they don’t watch the news. Tune in to hear why  television news is a waste of your time.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Don't Watch The News
  • [00:33] The news media is just another business.
  • [00:45] It’s a viewership-driven business and they thrive on ad revenue.
  • [01:00] Instead, Eric follows different people on Twitter and gets his news from that.
  • [01:20] TV news is just noise!
  • [02:21] You can get your news by browsing news sites instead.
  • [02:34] If something really important or big happens, you will most likely find out about it on Twitter or social media, anyway.
  • [03:15] By not spending time posting on social media, you gain a lot of hours back.
  • [03:44] To beat your competition, focus on your business and what matters as opposed to being obsessed with frivolous social media posts.
  • [04:40] The Economist Espresso is one or two paragraphs and summarizes the most important stories.
  • [05:00] “If you want to do well, stop wasting your time” -Neil
  • [05:07] That’s all for today!
  • [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 17, 2018
How to Get More Out of Your Day | Ep. #624
07:51

In episode #624, Eric and Neil discuss how you can get more out of your day. Tune in to hear how you should be organizing your life.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get More Out of Your Day
  • [00:40] Google “Michael Hyatt Perfect Day”, which will explain how to block out your day.
  • [00:53] Eric and Neil record at a set time every week.
  • [01:07] Thursdays are Eric’s content days. Fridays are for his SAS products.
  • [02:05] Eric will do networking events, dinners, etc., because it is a priority for growing his business.
  • [02:40] Figure out your end goal and cut everything else out.
  • [03:00] Neil doesn’t do networking events, rather he does actual tasks.
  • [03:15] He feels that if he hasn’t accomplished his goals, he can’t rest, so he doesn’t care about work/life balance: he works through illnesses and holidays.
  • [03:29] Mark Schuster did a blog post “Learning Before Earning”, which you should read.
  • [04:09] The book, The One Thing, tells you to pick your most important goal and to just focus on that.
  • [05:06] Building or fostering good habits is key.
  • [05:15] You have to rank things to determine which is the most urgent/important.
  • [05:42] Check out Rescue Time: It will show you how you are spending your time and allow you to cut the fat.
  • [06:15] Delegate!
  • [07:10] That’s all for today!
  • [07:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 16, 2018
Here's A Unique Way To Keep Your Brand Top Of Mind | Ep. #623
06:03

In episode #623, Eric and Neil discuss how you can stay top of mind. Tune in to hear what you should be doing to remain popular.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's A Unique Way To Keep Your Brand Top Of Mind
  • [00:38] If you look at Drift, every time they launch a new feature, they always have a lot of fanfare and masquerade it as a product launch.
  • [01:26] In 2017, Neil bought UberSuggest and relaunched it as a free tool in 2018.
  • [01:45] He used Product Hunt to promote it.
  • [02:15] Neil publishes to his blog 7 days a week!
  • [02:32] You have to be relentless in order to stay top of mind. Tom Brady is a great example of relentlessness.
  • [03:00] There is no one specific thing you can do to stay popular, but rather you have to try everything.
  • [03:42] The rule of 7: someone has to see something 7 times before they convert.
  • [04:10] By putting yourself out there, eventually, you will become top of mind.
  • [04:51] Zoom doesn’t run a lot of ads, but they have billboards everywhere in San Francisco. They even bought a sponsorship at the arena where the Golden State Warriors play.
  • [05:28] That’s all for today!
  • [05:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 15, 2018
Running Out of Marketing Ideas? Do this  | Ep. #622
07:03

In episode #622, Eric and Neil discuss what you can do when you run out of marketing ideas. Tune in to hear where you can find inspiration to get you out of a rut.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Running Out of Marketing Ideas? Do this
  • [00:45] Eric opens Feedly, which has a bunch of marketing blogs, which can give him a bunch of ideas.
  • [01:17] Nuzzle takes all of his Twitter followers and shows him who they are following.
  • [01:34] Basically, go out and research in order to get new ideas.
  • [01:47] Instead of doing more things, improve what you are already doing.
  • [01:53] Try using Buzzsumo, SEMRush, AHREFS in order to see what your competitors are doing.
  • [02:14] Re-write your competitors work and improve upon it.
  • [02:46] Whatrunswhere shows you what banner ads your competitors are leveraging.
  • [03:15] Keep things fresh: go look at your channels and update/upgrade them.
  • [03:42] Crowdsource your ideas!
  • [04:50] Listen to competitors’ podcasts, which will give you great ideas. Find out their numbers, see what’s working, and leverage this information to your advantage.
  • [05:32] Eric did an episode of Growth Everywhere and his interviewee’s competitor was listening and reached out to Eric.
  • [06:01] The competitor picked up some useful info, just from listening to the podcast.
  • [06:25] That’s all for today!
  • [06:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 14, 2018
Marketers Are Full of Shit | Ep. #621
06:15

In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Marketers Are Full of Shit
  • [00:34] Marketers always talk a big game, but their results speak for themselves.
  • [01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.
  • [01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.
  • [02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).
  • [02:48] Always test out a working relationship before you pull the trigger.
  • [03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.
  • [03:43] Eric and Neil can easily provide proof of their results.
  • [04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.
  • [04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.
  • [05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.
  • [05:41] That’s all for today!
  • [05:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 13, 2018
7 Unorthodox Marketing Hacks You Ought to Leverage | Ep. #620
06:38

In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unorthodox Marketing Hacks You Ought to Leverage
  • [00:35] #1: When driving people to your website, less than 5% will convert. For the 95% that don’t convert, re-market them with an opposite pitch (logical vs. emotional).
  • [01:22] #2: Every month, when Drift launches a new feature, they treat it as a product launch, which helps to keep them top-of-mind. Product Hunt is a great tool for this.
  • [02:22] #3: There is a program on LinkedIn that gives a special button that populates their LinkedIn info into a form, so they have less work to do. This will increase your leads and conversions, because there is less work to be done
  • [02:59] #4: Build a repurposing framework. Think about all the content you can take even further (turning a blog post into a video, social media post, webinar, etc.).
  • [03:36] #5: To increase your traffic, start doing things people wouldn’t normally do.
  • [04:01] The best way to get people from your blog to your landing page/product page is to place banner ads within your blog.
  • [04:27] #6: Offer something for free for the cost of shipping.
  • [04:57] Russell Brunson built his company by doing this.
  • [05:10] #7: Give people options in your ads.
  • [05:22] Within the first 30 seconds of a video about learning guitar, the instructor offered a link for beginners and a link for more advanced students.
  • [06:04] That’s it for today!
  • [06:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 12, 2018
How to Audit Your Content in 5 Minutes | Ep. #619
04:48

In episode #619. Eric and Neil discuss how you can audit your content in 5 minutes. Tune in to hear how you can quickly improve your content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Audit Your Content in 5 Minutes
  • [00:34] Eric likes to use Screaming Frog Spider, an SEO tool that allows him to crawl his website like a search engine would.
  • [01:06] There’s an annual fee, but it’s a great way to audit your content.
  • [01:12] Neil likes to make a list of all his Wordpress content, see which topics are duplicates, then plugs that into Google Search Console. Once he sees which ones are ranking, he will combine the similar posts and update his links.
  • [02:04] This is the quickest way to audit your content and this will increase your rankings.
  • [03:05] Using a tool like AHREFS allows you to do content gap analysis, while also offering a look at your competitors.
  • [03:25] Content auditing doesn’t take long!
  • [03:43] Click flow helps to optimize organic click-through rates to drive your traffic up.
  • [04:12] That’s all for today!
  • [04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 11, 2018
Why You Shouldn't Hire Harvard Graduates | Ep. #618
05:11

In episode #618, Eric and Neil discuss why Ivy League graduates aren’t always the best marketers. Tune in to hear why you shouldn’t hire a Harvard grad.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn't Hire Harvard Graduates
  • [00:35] People who come from Ivy League schools are smart and they are not saying not to hire them.
  • [01:20] What you need to do, is hire people based on how creative they are and their past work.
  • [01:38] If a candidate can turn a dud into a stud, they can probably do great work for you.
  • [01:55] People who go to good schools are good at following instructions. When it comes to getting creative and thinking outside the box, they may not be able to do that.
  • [02:40] When Eric was 22, there was a Harvard grad who was in the same position as Eric. The Harvard grad appeared to have no chutzpah and would come in and only do what he was told. This motivated Eric to work hard and be creative.
  • [03:25] Affiliate marketers are the most creative, because they don’t operate based on rules.
  • [04:15] People that operate outside boundaries and make difficult numbers work, are often successful affiliate marketers.
  • [04:36] That’s all for today!
  • [04:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 10, 2018
Our Favorite Marketing WordPress Plugins of 2018| Ep. #617
05:20

In episode #617, Eric and Neil count out their favorite WordPress plugins. Tune in to hear what plugins you should be using to optimize your posts.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Favorite Marketing WordPress Plugins of 2018
  • [00:35] YouTube Subscribe Bar allows you to embed videos and include a subscribe button. However, the subscribe button will subscribe viewers to your channel instead of the channel from which the video was posted.
  • [01:13] Yoast SEO Plugin has an XML sitemap generator. They create XML sitemaps the correct way, whereas other plugins do not.
  • [01:37] Tools like Pretty Links help to shorten links and make them more visually appealing.
  • [02:05] Exit Pop Ups works well with Hello Bar and Neil likes it because you can make your background an animated GIF. Animated GIFs tend to up your subscribers.
  • [02:27] Wordable allows you to write a post in Google Sheets and then push it directly to Wordpress.
  • [03:18] Gravity Forms is a great way to do integrations and collect payments. You can hook it in with Woocommerce or Zapier.
  • [03:52] WP Embed Code Generator, which is great for creating embed codes for your infographics, so other people can use them.
  • [04:09] A Blogging Checklist is an oldie, but a goodie. The checklist is an easy form for everyone to follow. It’s a dummy-proof solution.
  • [04:46] That’s all for today!
  • [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 09, 2018
7 Social Media Hacks That'll Make You Stand Out From The Noise | Ep. #616
06:11

In episode #616, Eric and Neil discuss the 7 hacks you can use to stand out from the crowd. Tune in to hear what you should be doing to make an impression.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Social Media Hacks That'll Make You Stand Out From The Noise
  • [00:42] #1: Neil took the most popular influencers and had them take photos of themselves holding signs that said, “Who is Neil Patel?”. Over the years, he has closed deals because people remembered this campaign.
  • [01:26] #2: Allbird has custom illustrations and videos on Instagram. That kind of thing will help you stand out.
  • [02:06] #3: See what’s working for your competitors and is getting them the most shares. Then, create similar content or posts.
  • [02:38] #4: Social Blade shows stats for YouTube. You can see channel’s growth rates and what helped them achieve that growth. This will help you figure out what tactics to copy.
  • [03:23] #5: Increase engagement by boosting posts to people on your fan page.
  • [04:11] #6: Build pods with like-minded people and power-like each other’s posts.
  • [04:38] #7: Figure out what each social network is missing. Facebook is trying to work on video, LinkedIn has a lot of gaps, etc. If you give the social network what they are lacking, they will promote it.
  • [05:34] That’s all for today!
  • [05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 08, 2018
Which Marketing Channels Have The Best ROI | Ep. #615
05:21

In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Which Marketing Channels Have The Best ROI
  • [00:35] Content marketing is one of the best options for good ROI.
  • [00:40] On the other hand, Neil thinks using paid ads are the best.
  • [01:06] You have to think of scalability and return on investment.
  • [01:30] With content marketing, you could spend $1 Million and generate $10 Million, whereas with paid ads, you could spend $50 Million and generate $100.
  • [01:40] If you combine those two channels, you could have a “monster” business.
  • [02:00] One channel could work better than the other depending on the business.
  • [02:25] A woman Neil met at a conference gets all her business through Facebook ads.
  • [02:50] Another company grew solely off of social media paid ads, which proves this is a popular and successful method.
  • [03:15] If you layer paid ads with content marketing, you will have twice as much business.
  • [03:42] If you want to know which will produce the highest ROI for you, run some tests.
  • [04:02] If you are not sure which channels to use, check out what is working for your competitors using SEMRush or BuzzSumo.
  • [04:20] Think about where your audience is “hanging out” and tailor your approach.
  • [04:42] If you need to need to go back to Marketing 101, read The 22 Immutable Laws of Marketing.
  • [04:46] That’s all for today!
  • [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 07, 2018
The Only 10 Marketing Tools You Need | Ep. #614
06:15

In episode #614, Eric and Neil count out the 10 marketing tools you absolutely need. Tune in to hear which tools you should be using to help increase your revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Only 10 Marketing Tools You Need
  • [00:45] Marketers use too many tools and it was proven in a study.
  • [01:01] #1: AHREFS is the tool that is great for competitive analysis or even analyzing your own performance.
  • [01:30] #2: Google Analytics helps you track what is effective and compare yourself to your competition.
  • [02:14] #3: Zoom is all-in-one webinar software. You can live chat with your team or have your webinar viewed by up to 10,000 people at a time.
  • [02:52] #4: BuzzSumo is a way to track social media shares.
  • [03:08] #5: Convert Kit or Drip as email service providers. Use something that is intuitive like these products.
  • [03:39] #6: Crazy Egg is a heat-mapping tool that Neil helped to create. It does heat-map recording, scroll maps, AB tests, etc.
  • [04:03] #7: Clickflow or Google Search Console (Neil is one of the co-founders of Clickflow). These products allow you to see which ones of your articles are popping and which are not. You can then optimize your titles and content using these tools.
  • [04:20] #8: Subscribers is a great way to get people back to your website (you can use any chat bot as well).
  • [04:55] #9: Sprout Social or Buffer are social media management tools. You can manage multiple accounts from one place.
  • [05:19] #10: HubSpot helps to track sales-qualified leads and offers a lot of free tools.
  • [05:37] That’s it for today!
  • [05:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 06, 2018
Why We Work So Hard  | Ep. #613
06:39

In episode #613, Eric and Neil explain why they work so hard. Tune in to hear why they spend so much time working and whether it is worth it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Work So Hard
  • [00:43] Neil says he works so hard because he loves what he does and he also has nothing better to do.
  • [00:50] He loves it so much it doesn’t feel like work for him.
  • [01:01] Eric loves playing games and finds that marketing is a fun game for him (in terms of strategizing).
  • [01:58] He is addicting to winning.
  • [02:30] One of Neil’s partners said marketing is like a drug.
  • [03:03] Eric sees systems of processes and finds them to be like puzzle pieces.
  • [03:35] Business is a game that never ends.
  • [04:01] Though Neil clearly grew up an Upper-Middle Class kid, he still had aspirations of being “rich” and privileged.
  • [04:12] Eventually, he realized money doesn’t equate to happiness, but the challenges of the job were satisfying.
  • [04:38] Figure out what your motivation is and once you find that, keep pushing forward. If you don’t love what you do, don’t do it!
  • [05:32] Eric believes that when you work all the time, you get to meet a wide array of interesting people, which is beneficial and it evens out all the hours worked.
  • [06:04] That’s it for today!
  • [06:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 05, 2018
The Craziest Marketing Tactic Ever | Ep. #612
06:35

In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Craziest Marketing Tactic Ever
  • [00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
  • [01:02] He bet everything on video marketing in order to hit numbers.
  • [01:19] He was even surprised that it worked. The company now does $25 Million/year in business.
  • [01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.
  • [02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
  • [02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
  • [03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
  • [03:50] Marketing works whether people love or hate the campaign.
  • [04:32] Buying websites is another great way to improve your ranking.
  • [04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
  • [05:45] The site would then redirect to their main landing page.
  • [05:52] That’s it for today!
  • [06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 04, 2018
How to Do SEO Without Writing Content | Ep. #611
04:37

In episode #611, Eric and Neil discuss how you can improve your SEO without writing more content. Tune in to hear what steps you can take to increase site traffic without having to write new content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Do SEO Without Writing Content
  • [00:35] Use Google Search Console to see which pages have a high impression count, but low click-through rate.
  • [01:01] In order to increase traffic to your site, improve your title or meta-description.
  • [01:26] Neil’s most popular pages are the ones with a tool, his blog, and his homepage.
  • [01:44] Whatever business you’re in, create a tool for it. You don’t have to do this from scratch! You can buy a script for what you need.
  • [02:18] Buy other websites via BizBuySell, Flippa, or FE International.
  • [02:49] Brian Dean runs Backlinko, has thirty-something blog posts and gets near 200,000 visitors per month.
  • [03:05] He gets good traffic by improving his existing content.
  • [03:33] You can generate traffic and raise your ranking by improving your website’s design.
  • [03:37] Neil was the co-founder of Kiss Metrics and they added a lot of infographics to their site, which increased traffic.
  • [04:01] That’s all for today!
  • [04:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 03, 2018
How to Double Your Leads With These 7 Hacks | Ep. #610
05:54

In episode #610, Eric and Neil discuss 7 useful hacks that will double your leads. Tune in to hear what you could be doing to increase your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Double Your Leads With These 7 Hacks
  • [00:33] Hack 1: Use the most relevant lead magnet.
  • [00:38] A lead magnet is an ebook, a checklist, etc.
  • [01:07] Hack 2: Remarket visitors to your site.
  • [01:15] Show them a landing page with the opposite pitch of your main landing page.
  • [01:33] Remarketing is effective, because people come to your site via different pages.
  • [01:55] Hack 3: Use a pop-up tool to collect leads.
  • [02:02] Great pop-up tools: Hello Bar and Opt-in Monster.
  • [02:21] Hack 4: If you are doing B2B, use LinkedIn’s pre-populating forms.
  • [02:48] Your conversion rate will go up, because it fills out the form for the potential customer, saving them time and effort.
  • [02:52] Hack 5: Use chat bots.
  • [03:02] You can use Facebook’s free tool, Intercom, Drift, or Many Chat.
  • [03:33] Hack 6: Get people to subscribe or opt-in via push notifications.
  • [04:05] Try using Subscribers.
  • [04:40] Hack 7: Build tools and give them away for free.
  • [05:12] UberSuggest is a great example of this.
  • [05:20] That’s all for today!
  • [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 02, 2018
Do You Really Need More Backlinks to Outrank Your Competition? | Ep. #609
05:19

In episode #609, Eric and Neil discuss whether you really need more backlinks to outrank your competition. Tune in to hear what you can do to improve your ranking.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do You Really Need More Backlinks to Outrank Your Competition?
  • [00:34] Eric doesn’t think you need more backlinks.
  • [00:54] Sometimes, a wikipedia post will rank higher than others because they have domain authority.
  • [01:15] However, Eric and Neil don’t even check their domain authority anymore.
  • [01:21] When you’re starting off, this is something you need to check, but once you are more established, it doesn’t matter.
  • [01:41] Neither Eric or Neil even knows how many backlinks they have.
  • [02:15] To win business, Eric’s company will show companies how many backlinks they have as compared to their competitors.
  • [02:30] Once you’ve been working with a customer for a year or two, you produce good content, build natural links, create videos, create podcasts, and you no longer check on backlinks.
  • [03:00] The simplest way to outrank your competitors: go to Google Search Console, check your URL’s with a lot of impressions, but low clicks, then re-write it by fleshing it out and adding in pertinent keywords. You will find that your ranking for those keywords will increase and you will outrank your competitors without having to build more links.
  • [03:30] Sometimes, checking backlinks is based merely on ego, as nothing annoys people more than their competitors having more backlinks and higher domain authority.
  • [03:55] Clickflow is a great tool that shows you when your impression count is too low. This means you should improve the title or meta-description.
  • [04:16] Sometimes, adding popular keywords to your title will help boost your ranking.
  • [04:42] That’s it for today!
  • [04:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 01, 2018
Email Marketing Is Dying (and Here's What You Should Do Next) | Ep. #608
06:02

In episode #608, Eric and Neil discuss what you should do in light of the fact that email marketing is dying. Tune in to hear what avenues you should pursue to mitigate the loss of traffic through email marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Email Marketing Is Dying (and Here's What You Should Do Next)
  • [00:34] Everyone thinks no one uses email anymore, which is a false assumption, especially if you work in the corporate world.
  • [00:55] Although email marketing is dying, that is only for the younger demographics.
  • [01:15] Email isn’t as effective as it used to be, but as long as you leverage all the other channels, you can still do well.
  • [01:40] Combine emails, push notifications, and chat bots; you will get back some of the traffic you lost through email marketing.
  • [02:00] Neil spoke to someone who works in Dubai and he still makes all his money through email marketing to an older audience.
  • [02:21] Eric loves to use Subscribers.com, Many Chat, and text messaging to market to a younger audience.
  • [02:58] Sly Broadcast is a great tool that Eric loves.
  • [03:18] This tool will allow you to drop a voicemail into someone’s inbox without having the phone ring.
  • [03:40] Cut the fat on the tools, though. Too many tools spreads your focus too thin.
  • [04:25] Neil’s team uses fewer than 10 tools internally.
  • [04:32] They use Skype, Google Analytics, Google Search Console, AHREFS, SEMRush, Subscribers, Hello Bar, Hubspot, and possibly one or two more at the most.
  • [05:00] Don’t go beyond ten tools, because it is overwhelming.
  • [05:15] If you want to do well and remain actionable, using too many tools will prevent that.
  • [05:30] That’s it for today!
  • [05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 31, 2018
We Bought $100,000 Worth of Backlinks (and Here's What Happened Next) | Ep. #607
04:47

In episode #607, Eric and Neil discuss what happened when they purchased backlinks. Tune in to hear whether this is still a valid marketing method.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: We Bought $100,000 Worth of Backlinks (and Here's What Happened Next)
  • [00:40] Eric and Neil no longer buy links, but did so during the earlier parts of their careers.
  • [00:55] They purchased random sites with no relevance to their industries.
  • [01:30] Link buying is bigger than it used to be and Google isn’t banning any of the purchased sites.
  • [01:55] Sites will spend $100,000 on backlinks, but they are not getting the traffic that they used to.
  • [02:02] Google is now using a lot of factors such as brand queries, user metrics, on-page SEO, Hummingbird, and Rank Brain.
  • [02:45] Paid advertising is the biggest trend right now and it’s working.
  • [03:00] Buying links is the old SEO, instead you should think about ways to repurpose and create great content.
  • [03:26] Neil uses blogging, video, and podcasting as marketing methods.
  • [03:31] This all can lead to bigger and better opportunities.
  • [04:12] That’s it for today!
  • [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 30, 2018
How to Outrank Your Competitors by Copying | Ep. #606
06:46

In episode #606, Eric and Neil discuss how you can outrank your competitors simply by copying them. Tune in to hear how and what you should be copying.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Outrank Your Competitors by Copying
  • [00:53] Single Grain went from 4000 visitors/month to 100,000 visitors/month by copying great ideas from his competitors.
  • [01:20] Take the best techniques, posts, podcasts and spin it to make it more useful.
  • [01:36] Dr. Axe is a website that crushed the competition.
  • [01:58] Dr. Axe checked which of their competitors’ URLS were getting the most traffic, had the fewest backlinks, and then wrote better versions of those pages.
  • [02:57] This got them to 20 Million visitors per month.
  • [03:34] AHREFS is one of Eric and Neil’s favorite tools. It can do a content gap analysis, which will help you see where others are failing. Fill in that gap!
  • [04:25] Neil wrote The Beginners’ Guide to Online Marketing. It cost him around $20,000 or $30,000.
  • [04:51] It was a combination of the strongest pieces out there; he made it more detailed, easier to digest, and combined text with infographics to make it more appealing.
  • [05:05] A lot of people are doing 10x or 100x content.
  • [05:20] Think how you can apply Neil’s techniques to your product or service in your industry.
  • [05:52] If you continually create new content on the same topic, Google won’t know which page to rank higher, so they won’t rank them well at all.
  • [06:07] Make sure your pages are more detailed and don’t repeat content.
  • [06:11] That’s all for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 29, 2018
Quantity vs Quality: What's Better For Link Building? | Ep. #605
05:03

In episode #605, Eric and Neil discuss whether you should focus on quantity or quality when it comes to link building. Tune in to hear what you might be doing wrong.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Quantity vs Quality: What's Better For Link Building?
  • [00:43] Neil finds that neither proves more useful than the other. Slow and steady wins the race.
  • [01:02] This means whether you post ten links per month or three with high quality content, consistency is the only thing that matters.
  • [01:52] You never consider link-building when you’re starting your business, but it matters.
  • [02:20] When starting out, focus on letting people know who you are and what your brand is.
  • [02:45] Eric builds the majority of his links on Singlegrain.
  • [02:56] He and his company focus on quantity and find that quality isn’t always a factor.
  • [03:15] Now, Singlegrain pulls in 100,000 visitors per month.
  • [03:25] Don’t post junk, but quality rarely matters.
  • [03:45] Don’t always link back to your homepage, rather provide relevant information.
  • [04:25] Though it’s not the sexiest answer, time is always your friend and visitors will grow in time if you remain consistent.
  • [04:28] That’s all for today!
  • [04:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 28, 2018
How to Convert Your Visitors Into Repeat Visitors | Ep. #604
07:24

In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Convert Your Visitors Into Repeat Visitors
  • [00:45] 25-30% of Single Grain’s visitors are repeat visitors.
  • [00:48] Most people will have this percentage of repeat visitors.
  • [01:12] Collect email addresses and re-market to them.
  • [01:30] People on your email list will be the highest converting channel.
  • [01:36] Emails account for 30% of Overstock’s sales.
  • [01:55] Made a lead magnet.
  • [02:10] Use Beacon.by to make checklists and ebooks. Other helpful tools are: Canva and Hello Bar.
  • [02:40] Use multiple channels; try push notifications.
  • [02:45] To facilitate this, try Subscribers, Push Crew, or One Signal.
  • [03:00] Chat bots are still effective (not as much as last year). You can get 40% of those people to your website.
  • [03:24] You can use RSS to blog.
  • [03:50] It’s a quick and easy way to blast everything.
  • [04:10] Neil write his emails manually, which may make his blasts more successful.
  • [04:30] Tailor your titles and content to each outlet (email, social, etc.).
  • [05:00] Use email, push, chat bots, and any new marketing channel to get people to your site.
  • [05:14] The goal is to engage with people as many times as possible.
  • [05:55] Check out Neil’s guides on Quicksprout.
  • [06:12] If you Google online marketing, Neil is always one of the top results.
  • [06:38] Don’t forget about retargeting!
  • [06:50] That’s all for today!
  • [06:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 27, 2018
How to Growth Hack Your Company by Copying Hubspot | Ep. #603
07:50

In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot
  • [00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere.
  • [00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool.
  • [01:04] When it comes to software, you want to give away something everyone wants.
  • [01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.
  • [01:43] You can even apply this to physical products.
  • [02:10] “Marketing is a race to the bottom.” -Neil
  • [02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software.
  • [02:50] Russell Brunson offered a free book for which you only had to pay shipping.
  • [03:15] Outgrow is a great free tool you can use and customize to suit your needs.
  • [03:35] Lead Quizzes and the book Ask help you figure out what kind of questions you should be asking your customers.
  • [04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz.
  • [05:05] Hubspot personalizes the site to each visitor and welcomes you back by name.
  • [05:24] Personalizing the experience will help conversion rates.
  • [05:35] Amazon is also good at personalizing their experience.
  • [06:05] You can easily use Upwork or CodePen or Top Down to hire workers/developers.
  • [06:35] Product tools are the best way to market.
  • [07:15] That’s all for today!
  • [07:18] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 26, 2018
7 Simple Copy Hacks That'll Allow You to Sell Anything | Ep. #602
07:39

In episode #602, Eric and Neil count out 7 hacks that will help you increase your revenue. Tune in to hear these great hacks!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Copy Hacks That'll Allow You to Sell Anything
  • [00:35] #1: Take a look at what everyone in your space is doing.
  • [01:03] Focus your copy on a niche instead of directly competing with others content.
  • [01:33] By tailoring to a specific audience, your conversions will go up.
  • [01:54] #2: Check out Backlinko.
  • [02:01] All the posts are easy to read. Model yoru content after this.
  • [02:40] #3: Integrate testimonials and case studies that prove your point.
  • [03:10] Make sure you include more than one testimonial.
  • [03:20] Make it more of a story.
  • [03:33] #4: Emaildrips will help you draw inspiration on what to do next.
  • [03:59] #5: Do the opposite pitch of what is on your landing page.
  • [04:30] Most of your visitors won’t convert, but re-market to your core audience. Send them to a different landing page and try a more emotional pitch.
  • [05:10] #6: Generate a sense of urgency (Swiped is a great resource for this).
  • [06:15] #7: Make sure you have a relevant call to action.
  • [06:45] Relate your calls to action to everything you see on your homepage.
  • [07:04] That’s all for today!
  • [07:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 25, 2018
The One Essential Thing That Most Marketers Miss | Ep. #601
06:19

In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss
  • [00:50] You can’t build something great without a great team.
  • [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this.
  • [01:41] Algorithms always change and it makes it hard to stay popular or “on top”.
  • [02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important.
  • [02:41] Focus on providing an amazing customer experience.
  • [02:48] Use Zappos as an example of great customer service,
  • [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company.
  • [04:49] Who? Is a great book that will teach you about the psychology of team building.
  • [05:04] Primal Branding is another good resource.
  • [05:18] Instead of spending time and money on logo and image, spend the time with your customers.
  • [05:45] That’s it for today!
  • [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 24, 2018
How to Generate Traffic From Instagram When You Have No Followers | Ep. #600
05:57

In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
  • [00:40] Make sure you’re using the right tags.
  • [00:43] There are tools like RiteTags to help you with this.
  • [01:04] Promote your Instagram on your other social accounts.
  • [01:10] Get the most engaged people to follow you.
  • [01:18] The more engaged your followers, the more viral your post will end up being.
  • [01:28] Eric finds the most engaged users in his industry and engages them on social media.
  • [01:52] Start doing stories and when people watch, get them to go to your website.
  • [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
  • [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
  • [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
  • [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
  • [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
  • [04:25] You also need to have the right content that caters to your target audience.
  • [04:32] Also, consider buying another Instagram account.
  • [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
  • [05:20] That’s it for today!
  • [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 23, 2018
How To Run A Virtual Marketing Team | Ep. #599
09:27

In episode #599, Eric and Neil discuss how you can run a virtual marketing team. Tune in for tips on how to manage remote workers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How To Run A Virtual Marketing Team
  • [00:33] Neil was listening to Masters of Scale and the CEO of Zoom was talking about how 50% of their talent are remote workers.
  • [01:05] Eric hires people from all over and they work remotely.
  • [01:17] He does it not because remote workers are cheaper (they aren’t), but because they are talented.
  • [01:45] Eric and Neil have been tapping into the virtual market for 10-15 years.
  • [02:07] When running a virtual team, people have to specialize.
  • [02:31] Neil finds that communication is better when everyone is on site.
  • [03:10] 1:1 meetings are key for direct reports.
  • [04:17] When you want people to perform their best, give them KPIs and other marks to hit; goal-setting is key.
  • [05:40] Eric’s team uses Bonusly, which allows you to award points to people, which then translate to online dollars. It becomes a recognition tool that encourages a bit of competition.
  • [06:15] On the agency side, they use HubStaff, which tracks the time of your employees.
  • [06:36] It’s important to have a record of the time your virtual employees are working.
  • [06:54] This doesn’t mean you should be a micromanaging snoop!
  • [07:25] If you have to do this, they are probably not the right employee.
  • [07:40] Virtual employees need to have a lot of discipline.
  • [07:55] Eric and Neil operate their businesses using the Traction model.
  • [08:24] Eric read The Coaching Habit and thinks it contained useful information for running a business.
  • [08:52] That’s all for today!
  • [08:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 22, 2018
7 Crazy Marketing Experiments That Will Change Your Business | Ep. #598
07:37

In episode #598, Eric and Neil discuss the 7 crazy ways you can improve your business. Tune in to hear how you can attract more customers and increase revenue!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Crazy Marketing Experiments That Will Change Your Business
  • [00:40] #1: Run brand-related experiments.
  • [01:04] Google relies on many factors when it comes to ranking and if people are searching for you, your rank will probably be higher.
  • [01:47] #2: Build a repurposing framework.
  • [02:35] Over 10% of podcast listeners make over 6 figures!
  • [02:53] #3: Create your own podcast or advertise on some.
  • [03:20] #4: Build a remarketing funnel that uses videos to tell your story.
  • [04:19] Video has ten times more brand awareness than text or other forms of marketing.
  • [04:30] #5: Showcase your daily life.
  • [04:45] By documenting your work life, you will find that you will have an engaged community.
  • [05:18] #6: What’s old is new again.
  • [05:29] While people are spending on digital, this doesn’t negate the efficacy of older methods.
  • [06:09] #7: If you are selling a high-ticket item and selling to wealthy clientele, consider sending a courier to their home or office with $1000 in cash and a note explaining that you want 30 minutes of their time.
  • [06:50] A lot of people will take the call.
  • [07:02] That’s it for today!
  • [07:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 21, 2018
How to Market an ICO | Ep. #597
08:29

In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market an ICO
  • [00:33] An ICO is an “Initial Coin Offering”.
  • [00:36] A lot of people are releasing cryptocurrencies.
  • [01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.
  • [01:55] Some of the ICO’s have bad websites.
  • [02:21] They’re using bad animations and insider lingo that doesn’t help to further their business.
  • [02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.
  • [03:10] Keep it simple!
  • [03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group).
  • [03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram.
  • [04:00] The first email drove people to the Telegram group.
  • [04:15] They also airdropped tokens for free because of referral programs, etc.
  • [04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer.
  • [05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.).
  • [06:00] You can use Inbound Junctions to create press for your ICO.
  • [06:07] Leverage email lists.
  • [06:10] Promote partnerships with other ICO’s.
  • [06:15] Create a Reddit channel.
  • [06:31] Engagement is so important.
  • [06:50] Have people manage communities and chat rooms.
  • [07:12] Facebook has banned any sales ads referencing cryptocurrency.
  • [07:53] That’s all for today!
  • [07:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 20, 2018
How to Convert Leads into Customers | Ep. #596
06:23

In episode #596, Eric and Neil explain how you can convert leads into customers. Tune in to hear what steps you can take to increase your sales revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Convert Leads into Customers
  • [00:34] Eric and Neil both get leads from their website, but only convert about 5% into customers.
  • [00:52] Converting comes down to nurturing, because you have to coax people into being ready to buy.
  • [01:05] If 5% of your leads are qualified, you could follow up in various ways, but it could take a long time.
  • [01:48] Eric’s company sends an introductory email.
  • [02:02] He has also created a great channel via the Growth Everywhere podcast.
  • [02:29] Nurture people with content over and over.
  • [02:39] Most of your site visitors and leads will buy right away, but many will be hard to convert over time.
  • [03:03] Real-person engagement helps convert people who aren’t sure.
  • [03:14] This means attending conferences, hosting live events, Facebook Live Q&A’s, etc.
  • [03:40] When you do polls using Zoom, you can ask people questions that will help you find new ways to approach your customers.
  • [04:05] See which of the people you are trying to convert are in your area and make sure they attend a live event.
  • [04:54] You should also be engaging your customers on social media, which is a great way to convert.
  • [05:16] When people have questions or problems, don’t pitch your product, just be there to answer questions and prove yourself useful.
  • [05:46] That’s it for today!
  • [05:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Mar 19, 2018
How to Engage with Your Social Media Fans When They Keep Ignoring You | Ep. #595
07:23

In episode #595, Eric and Neil discuss the best ways to engage people on social media. Tune in to hear what you could be doing differently.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Engage with Your Social Media Fans When They Keep Ignoring You
  • [00:36] Facebook recently tweaked their algorithm, which means you will probably have to pay more for paid ads.
  • [00:56] Even if you do it wrong, you will get more engagement.
  • [01:15] Neil used to only do text-based articles, but he found that videos gives him more reach and engagement.
  • [01:41] Create more than one type of engagement.
  • [02:27] Offer a giveaway that encourages referrals in order to participate.
  • [03:01] Video is the content that currently drives the most engagement.
  • [03:20] Eric and Neil were called out on their Facebook page for not engaging their followers and just leaving the page to operate on its own.
  • [03:36] Ultimately, the person who called them out was right.
  • [03:52] If you see people asking industry-related questions on social media, even if they are not asking you specifically, respond to them! This is a great way to get more customers and fans.
  • [04:30] At the end of the day, Eric and Neil messed up and broke their process.
  • [04:58] One way to engage your audience is to help people out when they are contacting you to ask questions.
  • [05:03] Join industry-related groups on Facebook and get in the mix.
  • [05:16] Messenger bots are a great way to engage people, as well. Try Mobile Monkey.
  • [05:36] Do your best to integrate live feed options provided by Facebook, YouTube, Instagram, etc.
  • [06:15] Make personalized messages for each site visitor, which will help to engage them (via chatbots).
  • [06:46] That’s it for today!
  • [06:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 18, 2018
7 Unique Marketing Systems that Work | Ep. #594
08:25

In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unique Marketing Systems that Work
  • [00:36] #1: Neil likes doing three meetings each week (Monday, Wednesday, Friday).
  • [00:49] Every Monday, they split up into teams of three and brainstorm ways to further the business. On Wednesday, they implement those ideas, and on Friday they discuss the results.
  • [01:18] #2: At Eric’s company, they have an “innovation meeting” twice a month.
  • [01:25] They do it over lunch in a conference room and they discuss movements in the industry. Everyone must participate and share.
  • [02:10] #3: Create a team and a system to make your content more popular.
  • [02:19] In Neil’s company, they have a team that specializes in improving previous content.
  • [02:54] #4: Refer to Traction: The Entrepreneur’s Operating System.
  • [03:14] Eric’s team has this type of meeting every Monday. These meetings involve scoreboards, to-do lists, and quarterly rocks.
  • [03:45] This allows his team to systematically move forward.
  • [03:53] #5: A re-test system. Things that worked a year ago are not going to work today.
  • [04:09] Google, Facebook, or LinkedIn authorization used to drastically increase conversions, but now, because of privacy issues, in some cases it is decreasing conversions.
  • [04:36] When running AB tests or marketing experiences, list them out and note the results for each one.
  • [04:43] Take all the winners and re-test them a year from then.
  • [05:08] #6: Personalized and scale your marketing.
  • [05:24] Clearbit has a nice API, which Eric’s company uses to enrich emails and chats.
  • [05:46] On Growth Everywhere, Eric spoke with the CEO of Drift. The CEO spoke about how they like to tailor their website to each customer.
  • [06:29] #7: The Zebra System: if it looks like a Zebra, walks like a Zebra, eats like a Zebra: it’s a Zebra.
  • [06:37] Whoever your ideal customer is, it is now a Zebra. Within your marketing framework, make sure you are only targeting Zebras.
  • [06:47] Campaign Monitor grew by doing email marketing for designers.
  • [06:52] Convert Kit grew by doing email marketing for bloggers.
  • [06:55] There’s nothing wrong with picking a niche.
  • [07:09] As you’re focusing in on a specific demo, you’ll find that as you grow, you will start getting away from your Zebra. Don’t do that too early, because it will hurt your revenue.
  • [07:18] Build a check-in every quarter to make sure your marketing is still focused on the Zebra.
  • [07:31] Once you are hitting over $8 Million in revenue, then you can consider expanding your focus.
  • [07:49] That’s all for today!
  • [07:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 17, 2018
Is it Worth it Spending Money on a Nice Office? | Ep. #593
07:07

In episode #593, Eric and Neil debate whether you need to spend money on a nice office. Tune in to hear the reasons you may need a great office space.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is it Worth it Spending Money on a Nice Office?
  • [00:51] In a collaborative environment, it’s good to have everyone in the same space.
  • [01:14] Eric pays about $11,000 for three sections in co-working spaces.
  • [01:35] Now, they’re moving into their own dedicated space.
  • [01:49] Offices are good for recruiting, it’s a great space to bring clients into, and it’s nice to have a home base.
  • [02:13] If you are looking to build a culture, you need to have your own dedicated space.
  • [02:27] A crappy space creates a crappy feeling.
  • [02:45]However, Neil thinks it’s a waste of money to have a nice office, even though offices do serve an important purpose.
  • [03:10] He would rather save money on the office and spend it on food or other community-related activities and things that build culture.
  • [04:07] Nice offices are good for creative businesses and it helps create a positive perception.
  • [04:40] Marketing warrants a nice office, in Eric’s opinion.
  • [05:01] Neil prefers to sublet for a year at a time.
  • [05:54] He thinks it’s too risky to sign up for years at a time.
  • [06:20] Consider whether your industry warrants having a nice office.
  • [06:29] That’s all for today!
  • [06:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 16, 2018
You Made a Bunch of Money. Now What? | Ep. #592
06:58

In episode #592, Eric and Neil discuss what you should do with your profits. Tune in to hear in what you should be investing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Made a Bunch of Money. Now What?
  • [00:45] If you make six figures, pay your expenses and live a minimalist lifestyle.
  • [01:05] Put all your money back into your business.
  • [01:28] Ray Dalio’s book has been helpful for determining what to do with your money.
  • [01:54] Ray is a hedge fund manager; his book discusses the benefits and diversifying.
  • [02:18] Warren Buffett typically makes ten to twenty investments at a time.
  • [02:37] Invest back in yourself!
  • [02:50] Invest back into your business!
  • [03:22] Neil would take his profits and invest in more businesses.
  • [03:40] He lost a lot of money this way. Focus on your core business.
  • [03:44] Neil spoke with Brian Lee, head of Shoe Dazzle and Legal Zoom. He told Neil to have laser-sharp focus on his core business.
  • [04:14] Only consider expanding when your core business has leveled off.
  • [05:23] Eric watched a video about how to get richer.
  • [05:45] He learned that taxes are 30-50%.
  • [06:06] Eric recommends starting an LLC to run your expenses through.
  • [06:21] That’s all for today!
  • [06:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 15, 2018
The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591
06:17

In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer
  • [00:54] When you first sign up with Intercom, they have a great on-boarding email.
  • [01:35] On-boarding is the biggest lever you can pull to generate more revenue.
  • [01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?)
  • [02:22] Upsell or downsell when people are checking out.
  • [03:12] The upsell could be a software that does the work for you.
  • [03:32] Your solution should be both speed and automation.
  • [03:49] Dotcom Secrets is a great book about upselling and on-boarding.
  • [04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature.
  • [04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged.
  • [05:03] Customers who are successfully on-boarded are more likely to buy products and services.
  • [05:40] That’s it for today!
  • [05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 14, 2018
The Secret to Delivering a Remarkable Customer Experience | Ep. #590
06:03

In episode #590, Eric and Neil talk about delivering a remarkable customer service experience. Tune in to find out what it takes to create amazing experiences for your customers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Secret to Delivering a Remarkable Customer Experience
  • [00:35] If you really want to create amazing experiences that your customers love, you have to care about them.
  • [01:00] Zappos goes above and beyond to delight their customers (fast shipping and easy returns).
  • [01:45] Amazon bought Zappos some time ago and they are also a customer-focused company.
  • [02:20] When Eric was in Japan, he stayed at the Prince Gallery and he found the customer service aspects remarkable.
  • [02:36] He felt special and even minor details were attended to.
  • [03:00] Think about creating remarkable experiences.
  • [03:05] The Ritz Carlton does training in terms of customer experience and service; you can send your team there (for an expense), but they will learn a great deal.
  • [03:30] Neil stayed in the Mandarin Oriental Las Vegas and he saw notes that were left for employees and the customer service mantras they lived by.
  • [04:25] They went above and beyond at no extra cost to Neil (except for tips).
  • [04:55] The problem with affiliate marketing, is that you are really doing it for yourself.
  • [05:27] That’s all for today!
  • [05:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 13, 2018
Why You Should Hire Developers as Marketers | Ep. #589
06:01

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Hire Developers as Marketers
  • [00:35] Neil think developers are really good at understanding data and making changes.
  • [00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.
  • [01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.
  • [01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done.
  • [01:36] The CTO didn’t know marketing, but learned as he went.
  • [01:52] Engineers/Developers are self-motivated.
  • [02:27] What Neil loves, is that they believe in the “quick and dirty” approach.
  • [02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.
  • [03:22] When you run a test and things go wrong, you will absolutely lose money.
  • [03:52] Make sure that you have an individual contributor and also managers.
  • [04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing.
  • [04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth.
  • [05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more.
  • [05:25] That’s all for today!
  • [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 12, 2018
7 Unusual Marketing Tools That'll Help You Grow | Ep. #588
06:27

In episode #588, Eric and Neil discuss marketing tools that can help you grow your business. Tune in to hear which tools Eric and Neil swear by.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unusual Marketing Tools That'll Help You Grow
  • [00:37] Tool #1: Frame.io is a cool tool that allows you to leave feedback on videos to help push them through the creation process.
  • [01:17] Tool #2: Zapier helps automate a lot of your marketing apps. It can connect with HubSpot or Drip.
  • [01:50] Your marketing team doesn’t have to create systems to organize their output, because Zapier does it for you.
  • [02:00] Tool #3: TubeBuddy allows you to AB test different thumbnails, schedule things ahead of time, and see which tags are viable for your YouTube videos.
  • [02:15] It can also show you how other channels are doing in comparison to yours.
  • [02:27] Tool #4: Full Story allows you to do user recordings “on steroids”.
  • [03:00] Tool #5: Front is a collaborative email inbox.
  • [03:15] You can assign emails to other people and make it available to them.
  • [03:30] It also syncs with Base.
  • [03:52] Tool #6: Clearbit helps you to connect with a lot of existing tools like Drip. It lets you know important background info on email and chat identities, so you know who the viable customers are.
  • [04:44] Tool #7: Snip.ly lets you take posts and overlay your offer or content.
  • [05:25] It helps to re-target people.
  • [05:47] That’s it for today!
  • [05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 11, 2018
Here's the Very First Email that You Should Send to Customers | Ep. #587
05:19

In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's the Very First Email that You Should Send to Customers
  • [00:35] Send an email that helps them throughout their journey and experience.
  • [00:47] Setting them up properly will give customers a positive experience and makes them more likely to remain satisfied customers.
  • [01:24] Getting people on-boarded the right way is key.
  • [02:10] On-boarding is one of the most important levers you can pull and can translate to long-term growth.
  • [02:30] Intercom’s initial email explains how everything works and how you can get started.
  • [02:49] Pat Flynn will send an email introducing himself and uses the tags in Convert Kit.
  • [03:20] Neil’s Co-Founder did a test with About.me and he was able to get their revenue to increase 40 or 50%, just by creating a nice “getting started flow”.
  • [03:52] Make sure to include a checklist or steps, so that people have a path to follow.
  • [04:15] Intercom has a chat or email on-boarding feature that allows you to choose a path that works for you.
  • [04:43] That’s all for today!
  • [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 10, 2018
How to Get Money out of Rich People | Ep. #586
06:01

In episode #586, Eric and Neil explain how you can get rich people to part with their money. Tune in to hear how you can convince rich people to invest or become clients themselves.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Money out of Rich People
  • [00:43] Eric has gotten money from people by networking and then identifying what their companies’ challenges were and coming up with solutions.
  • [01:04] He waited a few months to hit these people up for money.
  • [01:30] Get to know people before you ask for money!
  • [01:50] Give help, show your value, and offer something.
  • [02:15] Always ask what challenges they are facing, which is a great conversation starter.
  • [02:45] Have multiple touchpoints and remain top-of-mind.
  • [03:20] Nextiva was founded by the guys who created Endurance International and iPowerWeb.
  • [03:40] Eric didn’t pitch the Nextiva founder; the founder reached out to get Eric speak at a conference.
  • [04:00] Eric went because he saw Steve Wozniak would be speaking at this conference.
  • [04:10] They then developed a relationship and he came to Eric to ask for help.
  • [04:27] Usually, this is unique, but the key is they had established a relationship before the topic of business was broached.
  • [05:24] That’s it for today!
  • [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 09, 2018
7 Age-Old Sales Hacks that Still Work Today | Ep. #585
06:33

 In episode #585, Eric and Neil give you seven simple hacks that will increase your business. Tune in to hear how you can improve your ROI.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Age-Old Sales Hacks that Still Work Today
  • [00:38] Hack #1:  Build a dream 100 (a list of clients you want to go after).
  • [01:00] You can even build a dream 25, if that seems like a more attainable or realistic goal.
  • [01:05] Hack #2: When trying to close a deal with a Fortune 100 company, send an email to the CEO that points out some weaknesses and solutions.
  • [02:23] Hack #3: “The fortune is in the follow-up” -John Maxwell
  • [02:42] If you follow up with the right people a couple of times, you will eventually receive a response.
  • [03:10] Hack #4: Give before you ask.
  • [03:20] Solve problems and educate people and they will be likely to become a paying customer.
  • [03:50] Hack #5: Do something that stands out.
  • [04:02] Some people bring a bottle of champagne or order tacos for the whole office, which will be sure to make you stand out.
  • [04:37] Hack #6: Go to conferences.
  • [04:46] Conferences are great places to get leads and will definitely increase your ROI.
  • [05:17] Hack #7: Make your target the star.
  • [05:35] Think about how you can make your target person or business a feature of your blog, podcast, video, etc. and it will entice them to work with you.
  • [05:57] That’s all for today!
  • [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 08, 2018
Lavish Business Costs that Are Actually Worth It | Ep. #584
08:42

In episode #584, Eric and Neil explain why spending lavishly on business expenses is worth it. Tune in to hear what you should be spending your money on!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  Lavish Business Costs that Are Actually Worth It
  • [00:38] Masterminds, which can cost $20,000/year, allow you to build great relationships with high caliber people.
  • [01:22] If you have extra money, fly Business or First Class, because you can meet really interesting people who are valuable to network with.
  • [02:35] Attend and speak at conferences.
  • [02:49] “Brain Dates” at conferences allow you to speak to people you normally wouldn’t have the chance to speak with.
  • [03:20] Even though they are expensive, it’s worth the splurge for the networking.
  • [03:34] Spend a lot of money on your team.
  • [03:45] Richard Branson told Neil, “You don’t build a big company without the team; it’s the team that makes the company. Don’t forget to take care of your team members.”
  • [03:58] Gifts, bonuses, and perks like free lunch keep team morale up.
  • [04:32] When you invest in your team, they will stick out the hard times.
  • [05:15] Think about what your core values are and figure out how to help your team better their skills.
  • [05:53] Consider nice clothes and expensive watches, which gives you the appearance of success and changes the way you are perceived.
  • [06:22] Neil spent thousands of dollars on clothing and accessories and his business relationships improved.
  • [07:10] Eric and Neil agree that credit card fees are worth it, because of the benefits and leeway they provide.
  • [07:30] Spend lavishly on dinners! Take care of your guests and don’t cheap out.
  • [08:05] That’s it for today!
  • [08:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 07, 2018
How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option | Ep. #583
05:00

In episode #583, Eric and Neil explain how you can boost your conversion rate by accepting bitcoin as a payment option. Tune in to hear if your business can handle a shift towards cryptocurrency payments.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option
  • [00:45] On average, bitcoin has a daily fluctuation rate of 5%.
  • [01:15] There are a lot of people who use bitcoin, so even though most people don’t, you could open up your business if you offer bitcoin as a payment option.
  • [01:40] You will lose money in the short-term, but in the long run, you will make more.
  • [02:06] Eric spent the most marketing dollars on Coinmarketcap.com and they only accepted cryptocurrency as payment.
  • [02:28] Bitcoin has gone up in price, meaning that Coinmarketcap.com made money just by hanging on to it.
  • [03:05] Stripe recently removed bitcoin as a payment option, because they didn’t think it was practical.
  • [03:20] However, bitcoin is still popular.
  • [03:45] If your margins aren’t that large, don’t accept crypto, because you may suffer cash flow issues.
  • [04:08] You can always sell some off to pay for costs, but don’t accept crypto if you don’t have high margins.
  • [04:21] That’s all for today!
  • [04:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 06, 2018
The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient | Ep. #582
07:35

In episode #582, Eric and Neil explain why you shouldn’t be too patient. Tune in to hear why patience in the short-term will kill your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient
  • [00:36] The moment you’re too satisfied, someone is going to come around and beat you at your own game.
  • [00:56] The moment you’re patient in marketing, means you have decided to remain complacent.
  • [01:15] Consider your business a fight to the death.
  • [01:40] There are two things to consider: short-term, there needs to be urgency; long term, it’s important to be patient with some aspects of your job.
  • [02:20] Business takes time, but in the short-term experiment!
  • [02:40] Neil always says, “what else could we do to get better results right away?”
  • [03:11] Push forward and look for new ways to grow.
  • [03:30] Do the tactics that require long-term patience, but consider other marketing avenues at the same time.
  • [04:09] Look for people who focus on one aspect of marketing and follow their example in that area.
  • [04:40] It’s important to hire specialists, but also have a rhythm or cadence where people can be held accountable.
  • [04:56] Read Rocket Fuel, it's about the concept of having a visionary and integrator on your team.
  • [05:11] Also read
  • Traction.[05:39] Get the tool 15Five, that checks in with your team each week and helps you keep your finger on the pulse of your company.
  • [05:50] Neil does Monday, Wednesday, Friday meetings with progressive goals for each meeting.
  • [06:35] He rewards his team for results.
  • [06:51] That’s it for today!
  • [06:59]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 05, 2018
How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581
06:21

In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer
  • [00:36] Neil gives away stuff for a cheaper price.
  • [00:49] You can always undercut your competitors by offering the same thing for less.
  • [01:16] Use the newest and greatest tech, because the competitors are probably using old, archaic technology.
  • [01:26] Neil is going to do this to compete with Moz. Moz charges $99/month for their SEO tool, so he’s going to offer his SEO tool for FREE.
  • [01:44] He can do what their doing for under $10,000.
  • [02:01] These other companies have boards, executive teams, etc. While Neil can make decisions and act more quickly, because he doesn’t have to have all these groups weigh in.
  • [02:16] Go where the competitors aren’t going.
  • [02:25] These other agencies aren’t doing content marketing, podcasts, speaking engagements, or releasing tools. Zig where they zag.
  • [03:00] Dropbox wasn't the first cloud in the game, but they offered their services for free!
  • [03:10] Take your existing users and get them to help promote you for a reward.
  • [03:45] Eric recommends reading Zero to One, which will help you figure out other avenues of marketing and competition.
  • [04:05] When you want to beat your competition, if you are starting out, it’s a good idea to niche down.
  • [04:35] When you’re competing with bigger companies, look at what they are not focusing on.
  • [04:52] Translate your services into other languages and markets, which will help you remain competitive and may be a smaller pool.
  • [05:30] Neil does this and finds there is less competition abroad and is winning in those markets.
  • [05:43] That’s all for today!
  • [05:48]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 04, 2018
What You Ought to Know About Amazon Advertising Before Everyone Else | Ep. #580
05:34

In episode #580, Eric and Neil discuss what you must know about Amazon advertising before anyone else. Tune in to hear how you can leverage Amazon Advertising for your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Ought to Know About Amazon Advertising Before Everyone Else
  • [00:35] Eric read a report that stated Amazon did $60 Billion in ad revenue and grew by possibly 60%.
  • [01:12] Neil believes the stats are that Amazon ad revenue could reach $4.5 billion in 2018.
  • [01:29] Eric and Neil suggest you start getting into the Amazon ad revenue game.
  • [02:01] If you are doing America-based advertising, it’s time to pay attention.
  • [02:09] Amazon Echo presents an advertising opportunity.
  • [02:30] The profit margins on advertising are huge.
  • [02:44] In another five to ten years, they may have wiped out brick and mortar retailers.
  • [03:02] There are a lot more areas of advertising when you consider options with Amazon.
  • [03:30] Make sure you jump on board, play with the advertising, and fine tune!
  • [03:45] With the purchase of Whole Foods and the opening of the Amazon Go store in Seattle, they are taking over retail.
  • [03:52] Eric and Neil saw a report that said Amazon is considering taking on FedEx.
  • [04:25] It’s a new channel, whoever leverages it first will benefit the most.
  • [04:55] That’s all for today!
  • [05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 03, 2018
How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579
07:12

In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
  • [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
  • [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
  • [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
  • [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
  • [01:46] Go to Jobs.problogger.net and hire a writer.
  • [02:12] Use short and to the point paragraphs; this makes it easier to skim.
  • [02:27] Use subheadings in your posts.
  • [02:32] You need to have an intro with a hook.
  • [02:55] A strong headline is key to getting readers.
  • [03:22] Copyblogger will give you some examples of great headline formulas.
  • [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
  • [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
  • [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
  • [05:01] If you’re producing content, use the content re-usage workflow as a framework.
  • [05:28] Content marketing is a 12-18 month journey from inception to results.
  • [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
  • [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
  • [06:35] That’s it for today!
  • [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 02, 2018
How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578
06:47

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 01, 2018
How Long Should You Spend on Marketing Before You Give Up? | Ep. #577
06:44

In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Should You Spend on Marketing Before You Give Up?
  • [00:41] Neil gives up on tactics, instead of marketing as a whole.
  • [01:00] He’ll try out five to ten tactics and keep whatever works.
  • [01:20] In many cases, if you don’t experiment, you will just spin your wheels.
  • [01:50] Eric was hanging out with the Zapier CEO and they agreed it is difficult to hand off marketing.
  • [02:45] There are constantly new tactics, so you need to incorporate those into your workload.
  • [03:15] Keep trying to improve all the time and integrate new techniques into your workflow.
  • [03:35] You won’t see traction with SEO within the first six months.
  • [04:00] Ahrefs will help you track your impressions and any traction you’re getting.
  • [04:40] Be patient when working with long-term solutions.
  • [04:45] With paid advertising, you need to make it work right away, because you will lose a lot of money otherwise.
  • [05:48] You should look to grow your organic keywords by 10% month by month; for SEO, you should look to grow your top three keywords by 10% month by month.
  • [06:07] That’s all for today!
  • [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 28, 2018
How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576
06:39

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money
  • [00:38] Niche down!
  • [00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).
  • [01:08] You can charge more because you’re niching down and have specialized skills.
  • [01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific.
  • [02:38] Drip just rebranded to be e-mail marketing for e-commerce.
  • [03:07] Look at your “dream one hundred” and reach out to them and do a free analysis.
  • [03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen.
  • [03:50] Apple started with a single computer and now have a whole line of products.
  • [04:08] When you’re working in a niche, your conversion rates will go up.
  • [05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service.
  • [05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies.
  • [05:55] You can’t be everything to everyone!
  • [06:01] That’s all for today!
  • [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 27, 2018
Something Google Doesn't Want You to Know | Ep. #575
07:59

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Something Google Doesn't Want You to Know
  • [00:36] Google is emphasizing brands right now.
  • [00:52] The most popular brands within a niche will be the top results.
  • [01:20] If you focus on building a brand, you will do better in the long run.
  • [01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.
  • [02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”
  • [02:09] This caused people to increase searches for Neil.
  • [02:23] He ranked high for online marketing after that.
  • [02:55] Warren Buffett talks about building a moat (something to protect your business).
  • [03:21] The new moat is building a brand.
  • [04:22] By dominating the brand within your niche, you are guaranteed to do well.
  • [05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.
  • [05:24] It took 2-2.5 years for Eric to build his brand.
  • [06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.
  • [06:27] When you have a brand, you have more options available in terms of marketing.
  • [06:45] A lot agency owners try to drag each other down, because it is so competitive.
  • [07:04] Your brand opens you up to greater opportunities.
  • [07:10] Listen to past episodes on how to build a brand.
  • [07:23] That’s all for today!
  • [07:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 26, 2018
How You Can Make Your Content Addictive | Ep. #574
07:35

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Make Your Content Addictive
  • [00:52] Eric tends to follow long-form case studies.
  • [01:10] He likes reports, custom data, and short videos.
  • [01:28] Eric prefers Alex Becker’s content, because his videos are concise.
  • [01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable.
  • [02:06] Some visual aspect is always helpful.
  • [02:18] The “How a Car Engine Works” animagraffs is a great example.
  • [03:12] Brian Dean has a great SEO blog and Eric always reads his content, because there is always a unique spin.
  • [03:48] Bucket brigade: a format where each paragraph is two to three sentences max.
  • [04:15] Brian Dean attracts a lot of social sharing because of his great posts.
  • [04:35] Neil finds that people like text and images in one post.
  • [04:56] He is considering integrating podcast clips into his content.
  • [05:15] Keep testing your audience to see what they want; it will vary from industry to industry.
  • [05:35] Use BuzzSumo to find popular topics in your industry and to see when it was popular.
  • [06:15] Design is an important facet of addictive content.
  • [06:58] That’s it for today!
  • [07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 25, 2018
The One Thing That No Marketer Is Going to Tell You | Ep. #573
05:59

In episode #573, Eric and Neil explain why you can’t count on standardized techniques to grow your business. Tune in to hear why success is a numbers game. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Thing That No Marketer Is Going to Tell You
  • [00:35] The best tactics are not what's in marketers’ podcasts and blogs.
  • [01:10] Marketers will not share their number one “thing”.
  • [01:40] Marketers won’t necessarily know how to grow your business; their tactics will be standardized.
  • [02:19] Facebook was naturally awesome, your product may not be that good.
  • [02:30] Even the best marketers may not know how to solve your growth issues.
  • [02:50] It’s all experimentation and it’s a numbers game.
  • [03:37] Marketers will steal each other’s tactics and try to use them, even though they may not work for their specific problem.
  • [04:08] Make sure you have a system of process to follow when experimenting.
  • [04:29] Don’t expect the world from marketers: what worked in the past, won’t work today; what worked for one business may not work for another.
  • [05:22] That’s it for today!
  • [05:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 24, 2018
The Simplest Way to Make 6 Figures as a Marketer | Ep. #572
07:13

In episode #572, Eric and Neil explain ways that you can easily make 6 figures as a marketer. Tune in to hear how to prove yourself to be a valuable asset.

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: The Simplest Way to Make 6 Figures as a Marketer
  • [00:37] Go work for someone!
  • [00:56] Working for someone was educational and lucrative for Eric.
  • [01:45] Don’t switch jobs too frequently, because you will be seen as a job hopper.
  • [02:10] However, switching companies can be more lucrative (raises, better benefits).
  • [02:28] The easiest way to make 6 figures is to do a tear-down of a website.
  • [02:52] Break down in Google Docs or Word where they can improve and how to fix it.
  • [03:20] Email the document to the founder and CEO in separate chains.
  • [04:29] There’s a good chance they will find you valuable and pay you just to solve the problems you outlined.
  • [04:55] Eric used this method and emailed the CEO of Zynga.
  • [05:19] It doesn’t matter if you’ve been marketing for 20 years or 1 year, identifying a problem and pointing out the solution is an easy way to prove yourself valuable and put you on the road to 6 figures.
  • [05:52] Eric recommends chasing opportunity rather than salary, in most instances.
  • [06:10] You don’t have to build a product, you could always do performance marketing.
  • [06:35] That’s all for today!
  • [06:39] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 23, 2018
Is It Worth It to Pay $20K for a Mastermind? | Ep. #571
07:15

In episode #571, Eric and Neil explain why it may be worth paying to join a Mastermind group. Tune in to hear if joining a Mastermind is right for you and how you can get the most out of the membership. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Worth It to Pay $20K for a Mastermind?
  • [00:35] There are many Masterminds out there.
  • [01:30] In the last episode, we talked about investing in yourself and attending these events is also investing in yourself.
  • [01:51] Neil doesn’t attend these events anymore.
  • [02:03] He has built up a great circle over the years and doesn’t necessarily need to go to Masterminds anymore.
  • [02:28] Eric built a custom Mastermind, where they would have dinner and talk about business.
  • [02:39] If you want to figure out how to set up your own Mastermind, Google “Mastermind Talks” or “Mastermind Dinners”.
  • [02:47] Eric considers his Entrepreneur’s Organization to be a Mastermind group.
  • [03:05] Creating this group has been the best decision he’s ever made.
  • [03:37] Neil never joined EO, even though he’s been pitched on it. However, if he was just starting out, he would join.
  • [04:10] When picking a Mastermind, you want to be with like-minded people.
  • [04:29] If you’re a newbie, there is nothing wrong with joining a Mastermind with more experienced people, though experienced people should not join a Mastermind with a ton of Newbies.
  • [04:40] Look for a Mastermind with people who share your mindset.
  • [05:07] Make sure everyone has a similar philosophy.
  • [05:22] EO streamlines the Mastermind process and is a worldwide org.
  • [05:51] Once you’re in a Mastermind, after a year or two, you’ve already gained most of the knowledge you will need.
  • [06:04] Neil recommends switching up Mastermind groups so the info doesn’t become static or stale.
  • [06:40] That’s all for today!
  • [06:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 22, 2018
How the Rich Get Richer | Ep. #570
06:43

In episode #570, Eric and Neil discuss how the rich get richer. Tune in to hear in which businesses you should be investing in.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How the Rich Get Richer
  • [00:37] The way Neil makes more money is that he “invests in what he knows”.
  • [00:53] He invests in his business and its marketing.
  • [01:08] If you invest in yourself, you’ll get the highest ROI.
  • [01:15] Neil has lost the most money investing in things he didn’t really understand.
  • [01:48] Warren Buffett says the best investment you can make is in yourself.
  • [01:55] There are two ways to invest in yourself: knowledge and your business.
  • [02:15] When you invest in yourself, no one can take that away from you.
  • [02:59] Once you build a business, you’re able to see your goals more clearly and see that you should invest in yourself.
  • [03:50] Neil was doing a wire transfer the other day and the banker tried to pitch him on investments.
  • [04:20] The perfect response to this kind of pitch is to tell them you don’t believe in investing.
  • [05:08] Eric and Neil regret investing in long-shot, but great-sounding opportunities.
  • [06:04] That’s all for today!
  • [06:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 21, 2018
How to Market to the Wealthy | Ep. #569
06:59

In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market to the Wealthy
  • [00:35] Any kind of podcast can be marketing to the wealthy.
  • [00:40] At least 15% of people who listen to this podcast make over six figures a year and listen to four or five hours of podcasts in general.
  • [01:06] You can either create your own podcast or advertise during one.
  • [01:20] Using Frank Kern’s method: Create a letter where you ask for five minutes of someone’s time and then send an envelope full of cash.
  • [01:40] Tell them they can keep the money even if they don’t give you the five minutes.
  • [02:18] Eric looked into attended/speaking at TED or Summit.
  • [02:30] Some of the highest quality of people are at these large conferences.
  • [02:50] Basic approaches also work: go on interviews, go on podcasts, reach out to bloggers with large audiences.
  • [03:42] Try to get published on TechCrunch, Mashable, etc.
  • [04:00] Networking is helpful and important.
  • [04:18] When writing SEO content about super-technical aspects of your business, you’re more likely to reach the wealthy.
  • [04:40] Eric and Neil have a live event that was successful, because a lot of people from different organizations showed up.
  • [05:04] Join business organizations.
  • [05:11] To be in EO, you have to make at least $1 million per year.
  • [05:15] You can join EO Accelerator with under $1 million per year, as this is for younger people or startup businesses.
  • [05:41] Without EO, Eric wouldn't have been able to save his business.
  • [05:56] Eric has DM’d billionaires on Instagram and has made successful connections that way.
  • [06:15] That’s all for today!
  • [05:17] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 20, 2018
How You Are Doing Inbound Marketing All Wrong | Ep. #568
08:45

In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Are Doing Inbound Marketing All Wrong
  • [00:34] Eric recently lost a deal to a content marketing agency.
  • [00:47] The other agency was promoting processes and the execution plan was to create 500-600 word blog posts once per month.
  • [01:04] Eric believes this was a weak approach, as 500-600 words is brief and you must provide quality overall.
  • [01:44] Inbound marketing is not an exact science.
  • [02:00] Generally, the formula for this unpredictable aspect of marketing is: you put in X and get back ?
  • [02:33] In the long run you can make it more predictable.
  • [03:00] Content marketing is building a lot of goodwill over time and you’re not trying to see an ROI immediately.
  • [03:35] Being omnipresent, running ads, building out a funnel is all part of inbound marketing. If you’re able to build a machine like that, then you can stack paid ads on top.
  • [03:48] ClickFunnels is doing something like $5-6 million a month because of his tight inbound marketing strategy.
  • [04:25] When thinking about inbound marketing, you have to look at it as, are you willing to make an investment to potentially build up goodwill for a brand?
  • [04:33] Eric spends $25,000/month on inbound marketing.
  • [04:40] Some of that money includes salaries for content marketers.
  • [05:10] For each closed deal, it costs Eric’s company $15,000 and they bring in at least $30,000.
  • [05:58] Single Grain was getting 3,000-4,000 visits per month and all the leads were coming from Neil. It took two years to get that site rolling.
  • [07:00] If you create junky content, you’re not going to get ROI, you’ll only lose money.
  • [07:58] Think of inbound marketing as karma points and don’t focus too hard on ROI.
  • [08:08] That’s all for today!
  • [08:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 19, 2018
What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567
06:39

In episode #567, Eric and Neil discuss the new Facebook algorithm and how it will affect your marketing strategy. Tune in to hear how you can still be seen after the algorithm shift. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Facebook's New Algorithm Update Means for Marketers in Early 2018
  • [00:36] Mark Zuckerberg recently announced a new algorithm that is supposedly about connecting people.
  • [01:00] Facebook makes money off of advertising.
  • [01:11] Your ads will have a tough time showing up organically, so get ready to spend money.
  • [01:30] Historically, they have updated their algorithm for years, but this always increased their ad revenue.  
  • [02:01] Neil has spent hundreds of thousands of dollars trying to “buy fans”.
  • [02:17] Every time Facebook updates its algorithm, it will be harder and harder for you to gain traction with your ads.
  • [02:25] Don’t buy fans, instead spend the money to drive traffic to blog posts and websites.
  • [04:00] Neil spent money on something that didn’t help his business, while Eric spent money on ads.
  • [04:35] YouTube isn’t as “harsh” with their algorithm.
  • [04:53] Anything Facebook sees as a weakness in their site, they try to improve upon using an updated algorithm.
  • [05:15] Facebook needs to promote video more than anyone else.
  • [05:34] Social networks are attention-based and they are constantly trying to buy your attention.
  • [06:02] That’s it for today!
  • [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 18, 2018
How You Can Use the New Facebook Analytics | Ep. #566
04:54

In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Use the New Facebook Analytics
  • [00:50] In the recent months, Facebook has added the ability to look at funnels.
  • [01:23] Now, you have the ability to check on funnels through a dashboard.
  • [01:37] Amplitude is a great tool in conjunction with Facebook ads.
  • [01:55] Neil feels that the data is still really off.
  • [02:20] Even when you’re looking at conversions in Google Analytics, the numbers are always higher.
  • [02:40] You have to be able to cross-reference your data (either internally or externally).
  • [03:00] It’s free and in your best interest to look at Facebook analytics even if the numbers are a little off.
  • [03:12] Think of touch-points, as well; think of this as a way to get more insights from your Facebook marketing efforts.
  • [04:00] You need to track email as well as revenue.
  • [04:13] That’s it for today!
  • [04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 17, 2018
How to Deal with Content Burnout | Ep. #565
05:37

In episode #565, Eric and Neil explain how to deal with burnout. Tune in to hear some tips on what to do if you reach your breaking point when it comes to content creation and still be successful.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Deal with Content Burnout
  • [00:45] The people that succeed are very consistent.
  • [01:18] If it ties in with your goals, you just have to power through it.
  • [01:35] Once you get past the breaking point, you get a second wind.
  • [02:02] When you’re burnt out, the quality of your content decreases.
  • [02:18] Take a break instead of producing content when you’re burnt out.
  • [02:50] Neil doesn’t take vacations.
  • [03:00] Eric worked two to three hours per day on vacation.
  • [03:30] When they were cranking through topics really quickly, they lost podcast listeners. They went back to the drawing board, refocused, and are now gaining listeners.
  • [04:16] Eric and Neil both create content in advance, so they can have breaks.
  • [05:00] That’s it for today!
  • [05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 16, 2018
How to Make Your Ads Scale without Decreasing Your ROI | Ep. #564
07:08

In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI
  • [00:40] Make sure that you’re running your ads to one post ID on Facebook.
  • [01:08] Leverage more than one channel.
  • [01:38] When you run all the paid channels at one time, your ROI goes through the roof because people are seeing you everywhere.
  • [02:05] Look at your funnel through a full funnel attribution standpoint. Use Wicked Reports.
  • [02:49] Run a ton of A/B tests.
  • [03:19] If you run A/B tests, you can start generating more sales.
  • [03:28] Have upsells and downsells.
  • [03:50] Continually try to offer clients more services.
  • [04:12] Eric helped a client with strategy, but also upsold him and added more value.
  • [04:51] Neil loves ClickFunnels to help scale up ads.
  • [05:35] Russell Brunson talks about three highest converting funnels: free offer, webinar funnel, high-ticket funnel.
  • [06:05] Neil used the webinar funnel.
  • [06:18] You’ve got to know your numbers.
  • [06:33] That’s all for today!
  • [06:35] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 15, 2018
The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563
06:19

In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips! 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish
  • [00:38] Neil thinks he’s published 6,000-7,000 blog posts.
  • [00:57] Neil always has a simple checklist for writing blog posts.
  • [01:12] When using BuzzSumo, you need to look at what has worked in the last year.
  • [01:33] Go after social traffic and search traffic (SEMrush).
  • [01:52] Come up with better headlines, outline the post, then complete it.
  • [02:11] Go above and beyond and be super thorough.
  • [02:21] Add custom images from stock photos or graphs.
  • [02:31] Email everyone you link out to in your post.
  • [03:00] Reach out to everyone who shared similar articles and direct them to your article.
  • [03:38] Take the article and put it into Ahrefs and see who links to it.
  • [04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier.
  • [04:39] Blogging Checklist is a great plug-in for WordPress.
  • [04:55] Have a word count, image count, source count, etc. and put it on the checklist.
  • [05:24] Think about how to upgrade or repurpose your content.
  • [05:43] That’s it for today!
  • [05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 14, 2018
Should You Ever Buy a Multimillion Dollar Home? | Ep. #562
07:13

In episode #562, Eric and Neil discuss why you should probably not buy an expensive home. Tune in to hear on what you should actually be spending your money on.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Ever Buy a Multimillion Dollar Home?
  • [00:34] The home Eric just sold was worth close to a million.
  • [00:43] Neil has lived in some big homes.
  • [00:55] Neil had an expensive condo on the Las Vegas Strip because the builder was selling them for less than their value.
  • [01:20] Neil doesn’t think homes are valuable and a waste of money.
  • [01:34] Neil’s friend has a two-bedroom condo and believes real estate is one of the worst investments.
  • [01:52] You could make more money investing in Tech.
  • [02:00] If you are interested in real estate, look up Grant Cardone, who has a funny YouTube channel all about it.
  • [02:09] Eric’s mom is a real estate agent and she is always pushing him to buy a home.
  • [02:31] Eric and Neil would rather invest in businesses and themselves.
  • [03:19] All the homes Neil has ever purchased were for investments. He believes in staying in hotels and dumping money back into tech.
  • [04:00] Instead of wasting money on a down payment, put it back into your business.
  • [04:13] You are better off renting.
  • [04:54] Warren Buffett talks about staying in your lane.
  • [05:10] Eric and Neil focus on investing in what they are good at or that they understand.
  • [05:38] If you choose to have a big home, use it to have dinners for entrepreneurs.
  • [05:57] Dinners led to $200,000 in deals for Eric’s company.
  • [06:15] Eric originally paid for dinners, but then found a way for his guests to pay for it.
  • [06:23] He used Eventbrite and put a price on the ticket to dinner.
  • [06:37] That’s all for today!
  • [06:39] Go to Singlegrain.com/Giveway for a special marketing goodies giveaway!

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Feb 13, 2018
How to Market Your Business for Less Than $1,000 | Ep. #561
06:56

In episode #561, Eric and Neil discuss how you can market your business for under $1,000. Tune in to hear how you can market your business for free!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market Your Business for Less Than $1,000
  • [00:47] “Hand-to-hand combat” works in the beginning (making interpersonal connections).
  • [01:17] It’s all about using cash flow from your first few deals to invest in basic marketing concepts.
  • [01:43] Find people (via social media) who are unhappy with their marketing service and pitch them.
  • [02:13] Offer free marketing in exchange for their positive testimonials.
  • [02:24] One customer took a screenshot of his analytics and passed that on to other VCs.
  • [02:45] Digital Telepathy did work for big names for free in exchange for having their name on the client’s website.
  • [03:48] Look at Twitter List and Similar Web to get started.
  • [03:57] Hunter.io is good for email marketing.
  • [04:01] You can set up a mail-merge using GMASS.
  • [04:12] There are plenty of free versions of helpful tools.
  • [04:24] Listen to Eric’s other podcast, Growth Everywhere, to hear from your competitors and how they have succeeded.
  • [05:00] Copy other people's tried and true methods!
  • [05:25] One person listened to an episode of Growth Everywhere to pick up tips and now has a seven-figure business in Barcelona.
  • [06:19] That’s it for today!
  • [06:20] Go to Singlegrain.com/Giveway for a special giveaway!

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Feb 12, 2018
How Unhappy Customers Will Make You Grow - As Long As You Do This | Ep. #560
06:57

In episode #560, Eric and Neil discuss ways that unhappy customers can actually help you grow as a business. Tune in to hear how you can turn failure into future success.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How Unhappy Customers Will Make You Grow - As Long As You Do This
  • [00:55] Eric’s business grew 139% in 2017, but there was an “incident” and they lost 40% of their clients.
  • [01:31] So they called an all-hands meeting and found out why they lost the clients.
  • [01:50] Eric then reached out to the clients to see what their experience had been.
  • [02:02] If you talk to your customers, it will help you figure out what needs to be fixed.
  • [02:26] Neil calls former clients to see why they left and he performs surveys every month for current clients.
  • [03:14] There is a process in place now at Eric’s company to help retain clients.
  • [04:22] You need to do whatever it takes to improve.
  • [04:36] Talking to unhappy customers helps you grow as a business.
  • [05:18] If you please the majority of the customer base, they will remain loyal.
  • [05:37] Eric personally reaches out to happy clients and he finds out what their goals are for the coming year.
  • [06:24] That’s all for today!
  • [06:26] Go to Singlegrain.com/Giveway for a special giveaway!

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Feb 11, 2018
When You Should NOT Use Freelancers | Ep. #559
06:17

In episode #559, Eric and Neil explain when and why you should not hire freelancers. Tune in to hear how the allure of low-priced freelancers may end up costing your company more.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: When You Should NOT Use Freelancers
  • [00:36] When you are looking for someone to do paid ads or an involved marketing activity, ideally this will be a full-time hire that you work with directly.
  • [01:01] Freelancers have a few clients at a time and cannot give you their full focus.
  • [01:25] As you’re trying to scale, you’ll find they won’t move as quickly as they want.
  • [02:06] Because you are paying for their time, try to use time-trackers like HubStaff that takes screenshots of what your freelancers are doing.
  • [02:54] As you start growing, freelancers will sometimes take your trade secrets and use them with other clients.
  • [03:40] Freelancers are cheaper than employees, but it may hurt you in the long run.
  • [04:02] Is it cost or is it price that is important to you?
  • [04:15] If you hire the least expensive freelancer, what will it cost your company when you don’t get results?
  • [04:49] If price is more important, you will probably lose out and cost your company more.
  • [05:03] A full-time person may cost more up front, but cost your company less in the end.
  • [05:15] When starting out, use freelancers. When you are trying to scale and grow, it is wiser to use full-time employees.
  • [05:39] That’s it for today!
  • [05:41] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 10, 2018
How Newsletters Are Dead: You Should Do this Instead | Ep. #558
06:27

In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead
  • [00:45] Eric and Neil still have newsletters, but engagement is dropping.
  • [01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday.
  • [01:26] You need to come up with new ways to connect.
  • [01:38] Build up communities via social media and other outlets.
  • [01:54] YouTube and chatbots have been great outlets for Eric and his clients.
  • [02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership.
  • [02:36] Though newsletters are unpopular, they are still effective.
  • [02:45] Eric and Neil have been moving towards shifting this message to chatbots.
  • [03:15] Growth Everywhere added the Facebook Messenger App and they have seen great results from that.
  • [03:38] ManyChat has growth tools that are helpful.
  • [03:54] One of Eric’s most profitable campaign is shifting to chatbots.
  • [04:15] Collect emails through things like content upgrades.
  • [05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop.
  • [05:15] Zapier can work with ManyChat.
  • [05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider.
  • [05:54] That’s all for today!
  • [05:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 09, 2018
What We Learned by Spending $11K on YouTube Advertising | Ep. #557
06:57

In episode #557, Eric and Neil discuss what they learned by putting a lot of money into YouTube Advertising. Tune in to hear killer tips for marketing yourself or your business on YouTube.

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: What We Learned by Spending $11K on YouTube Advertising
  • [00:36] $11K is an arbitrary number. Chances are they have spent more than $100,000.
  • [01:20] Eric found that when he started running ads on YouTube, his subscriber count doubled.
  • [01:50] Neil did a test where he turned off his paid ads in early January.
  • [02:18] His suggested video count continued to grow.
  • [02:45] In general, it was higher than when he started ads.
  • [03:06] He is trying to boost viewership and branding.
  • [03:42] Most people run ads for views, but Neil was aiming to gain subscribers.
  • [04:06] Tai Lopez is a great example of what to do using social media and YouTube.
  • [05:15] He now has the most popular cryptocurrency-based podcast on a certain streaming service.
  • [06:10] If you build your brand, you can use that to grow anything in the future.
  • [06:20] That’s it for today!
  • [06:22] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 08, 2018
5 Creative Ad Hacks That Will Double Your Sales | Ep. #556
06:27

In episode #556, Eric and Neil lay out five hacks that will help you increase your sales. Tune in to hear how you can convert more clicks into customers.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: 5 Creative Ad Hacks That Will Double Your Sales
  • [00:35] Hack #1: Use video re-marketing ads.
  • [00:54] Create a video ad that shows what people will get when they purchase your service or product.
  • [01:15] Hack #2: Use Facebook Analytics.
  • [01:52] You will see diminishing returns on paid Facebook ads.
  • [02:20] Agora is a great site that broke down the difference between 7, 8, and 9-figure earners.
  • [02:39] Hack #3: You need to have upsells and downsells.
  • [02:56] Hack #4: If you are able to consolidate your ads through one Page Post ID, it will help bring your CPCs and CPAs down.
  • [04:03] Hack #5: Use the rule of 7: if people see you seven times, they are more likely to convert into customers.
  • [05:10] Neil flooded the market with different types of ads on different platforms and he converted a large number of people.
  • [05:44] Overall, the ROI numbers went through the roof.
  • [05:49] That’s it for today!
  • [05:51] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 07, 2018
How to Market a Blockchain Company | Ep. #555
07:11

In episode #555, Eric and Neil discuss ways in which marketing blockchain companies is like being in the Wild West. Tune in to hear their thoughts on successfully navigating this new technology.

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: How to Market a Blockchain Company
  • [00:47] One of the blockchain companies Eric is working with is very traditional.
  • [00:51] They are doing media buys on a site with a lot of traffic, drive people to the landing page, and then get them on the email list. Then, they use a chat program, Telegram. It’s a high-level funnel.
  • [01:34] The marketing is still very traditional.
  • [01:42] It reminds Eric of the Wild West, because it’s new territory and people are getting paid in new currency.
  • [02:16] Most people aren’t using traditional channels.
  • [02:46] Banner ads and press aren’t doing much anymore.
  • [03:03] Celebrity endorsements are passe.
  • [03:15] You need to be focusing on the technology.
  • [03:33] While it may be easier to raise money on the blockchain, that doesn’t mean it’s right for the long-term success of your business.
  • [03:49] A lot of people raise money, but then don’t update their investors.
  • [04:05] If you’re getting millions, you should at least update your investors.
  • [04:42] Neil feels there is zero accountability in the startup industry right now.
  • [05:18] In terms of marketing, “All the things that we talk about on this podcast are going to work.” -Neil
  • [05:22] If you are looking to start a marketing agency, now is a good time, because everyone is doing things that have already been done.
  • [05:43] Your brand is priceless.
  • [05:54] Warren Buffett always writes a one-page update for his investors and top-level employees.
  • [06:21] That’s it for today!
  • [06:23] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
  • [06:31] Tweet at Eric if you would like them to curate their podcast content.

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Feb 06, 2018
Daily Habits Shared by the World's Most Successful Marketers | Ep. #554
09:12

In episode #554, Eric and Neil share some of their daily habits that they believe contribute to their success. Tune in to hear some great tips for being productive! 

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: Daily Habits Shared by the World's Most Successful Marketers
  • [00:36] You have to continuously learn, because things are always changing.
  • [00:42] Eric is always checking Feedly to keep abreast of issues and changes in marketing.
  • [01:30] Neil, one of the world’s most successful marketers, likes to make to-do lists and break things down into daily tasks.
  • [01:42] He finds he learns the most from events and meetups.
  • [02:15] Eric learned some vital techniques from the book The One Thing.
  • [02:20] He uses Evernote to organize his to-do lists. He puts one thing at the top as the one major thing he absolutely must get done that day.
  • [02:57] The tool that Neil looks at every day: Google Analytics.
  • [03:20] He uses GA because it helps him see issues before they are even publicly announced.
  • [03:43] He also uses Gmail and Skype daily, Ahrefs and SEMrush several times per week.
  • [04:00] Daily tools that Eric uses: Pocket, Slack, Asana.
  • [05:10] Neil likes Trello, as it allows him to see all his agency’s projects at once.
  • [05:45] Daily meditation, journaling, and exercise are other great daily tools.
  • [06:11] Neil’s daily habits are: waking up at 5am, working out for 30 minutes or so, eating breakfast, meetings throughout the day.
  • [06:57] The more you can optimize your life, the better.
  • [07:29] Neil also tries to take a walk every single day to clear his mind.
  • [08:24] If you don’t want to spend money on expensive exercise classes, you can buy a walking/standing desk.
  • [08:36] That’s it for today!
  • [08:38] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 05, 2018
What Most Marketing Agencies Won't Tell You | Ep. #553
07:47

In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know before signing on to work with a major marketing agency.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What Most Marketing Agencies Won't Tell You
  • [00:37] There are good and bad clients.
  • [00:45] They measure this using the labor efficiency ratio.
  • [01:04] When the whales are profitable, you are going to spend more time on that client.
  • [01:24] Most agencies are pitching a dream, but they aren’t always able to deliver.
  • [02:10] When you go to Chipotle or Taco Bell, you’re expecting the same thing every time.
  • [02:20] When you have an agency with hundreds of clients, you are looking to deliver the same experience every time, to everyone.
  • [02:32] Eric recommends that you actually have an in-house marketing person to have a laser focus on your goals.
  • [03:12] Maybe start with an agency, then hire someone full-time, then consider using an agency again.
  • [03:32] When you are starting out, you say “yes” to everything simply because you need to earn revenue.
  • [03:40] When you’re established, you can be a lot more selective.
  • [03:53] Eric feels the quality of his work suffered when he was doing every aspect of marketing and was trying to deliver on things that weren’t his or his agency’s strengths.
  • [04:34] The quality of paid ads and SEO is better now, because he isn’t spread so thin.
  • [04:56] People on Eric’s team want to add services, but he’s trying to temper that.
  • [05:22] When working with an agency, you have to ask them what their strengths are.
  • [06:04] You only want to work with people on things that they are good at.
  • [06:22] Full-service agencies are big, brand names, with great revenue, but the quality suffered because they couldn’t possibly specialize in anything.
  • [07:00] That’s it for Today!
  • [07:04] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
  • [07:09] Tweet at Eric @Ericosiu and let him know if you want them to curate their podcast content.

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Feb 04, 2018
How You Can Get the World's Top Marketers to Share Their Secrets with You | Ep. #552
07:30

In episode #552, Eric and Neil explain how you can get the best marketing tactics from other marketers. Tune in to hear how you can learn the latest techniques and get ahead. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How You Can Get the World's Top Marketers to Share Their Secrets with You
  • [00:36] Once people start to share a tactic, it starts to get over-used.
  • [01:00] So how do you learn about great tactics without becoming one of many using the same technique?
  • [01:24] Neil thinks marketers like to party, spend money, and talk themselves up.
  • [02:25] The creator of Growthhackers.com created the site because he wanted to have a community to share tips.
  • [02:52] Marketers are going to try to outdo each other; by putting together a panel or roundtable, you will learn great techniques because they will all spill the beans just to impress each other.
  • [03:36] You also want to share your tactics with others in order to get information back.
  • [03:55] Neil likes to share tactics that work, but are kind of on their way out.
  • [04:37] Sharing techniques that are new and on their way up, it will get spread around and overused.
  • [05:07] The key is to be really careful who you share things with.
  • [06:10] If you want marketers to share their secrets with you, your best bet is to go to conferences.
  • [06:24] Conferences are where everyone wants to show off.
  • [06:35] That’s it for today!
  • [06:37] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
  • [06:42] Tweet at Eric @Ericosiu and let him know if you want them to curate/bundle their podcast content.

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Feb 03, 2018
The Difference Between 7-, 8- and 9-Figure Businesses | Ep. #551
08:12

In episode #551, Eric and Neil lay out what makes a 7-figure business, 8-figure business, and 9-figure business. Tune in to hear great tips about how to gradually scale up your company.

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: The Difference Between 7-, 8- and 9-Figure Businesses
  • [00:46] 7-figure businesses want a return on investment.
  • [01:00] You want a 5:1 return, on average.
  • [01:15] 8-figure businesses want to break even on their ad spend.
  • [01:53] 9-figure businesses are willing to lose money at first.
  • [02:13] They know the worth of a return customer down the road.
  • [02:30] To compete, you need to outspend and have a funnel that converts very well.
  • [03:00] “He who spends the most to acquire a customer, wins.”
  • [03:58] Russell Brunson may lose money on the initial sale, because of his skill at setting up funnels he will recoup that money in the end.
  • [04:30] It's hard to build a big business, unless you are willing to lose money up front.
  • [04:45] You have to have the stomach for losing money.
  • [05:00] The Microsofts and the HubSpots probably lost money their entire first year in business.
  • [05:25] To build a successful 7-figure business, you have to hit product market fit.
  • [05:41] 8-figure businesses capitalize on past successes and drop what isn't working.
  • [06:15] 95% of the time, it's a process problem. 5% of the time it's a people problem.
  • [06:54] When you're looking to go from 7, 8 or 9 figures, you need to look to your teams to start scaling up.
  • [07:30] You have to know what you want and go for it!
  • [07:34] That's all for today!
  • [07:36] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 02, 2018
The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550
07:19

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week
  • [00:38] #1: Check week over week search engine traffic.
  • [00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.
  • [01:42] #2: Check cost per acquisition.
  • [02:20] Look at gross profit LTB and fully loaded cap.
  • [03:00] If you are not improving your LTB, you can’t compete.
  • [03:25] #4: Check critical conversion rates
  • [03:45] It can make a massive impact on your business.
  • [03:56] #5: Check international traffic and conversion numbers.
  • [04:15] When it’s big enough, consider translating to increase conversions.
  • [04:50] If you don’t check, you won’t know where to expand!
  • [05:00] #6: Track organic keywords.
  • [05:05] Use Ahrefs or SEMrush to track.
  • [05:30] You need to know which keywords will have big business implications.
  • [05:52] #7: Use Google Search Console to check your impression count.
  • [06:18] Your impression count may increase before your click count.
  • [06:35] Try clickflow.io which will help you track this.
  • [06:41] That’s it for today!
  • [06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 01, 2018
Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand | Ep. #549
06:05

In episode #549 (a special episode for you!), Eric and Neil re-visit a live Marketing School show they did. Tune in to hear their number 1 SEO tip – as well as how they make their personal lives work in terms of being an entrepreneur. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand
  • [00:32] Today is a re-broadcast of a previous live episode.
  • [01:05] Content marketing has led both Eric and Neil to all their other marketing techniques.
  • [01:30] Use content as the framework for building a strong link profile.
  • [01:52] Quicksprout was getting 850,000 hits per month.
  • [02:12] Now, NeilPatel.com is getting the same amount of hits using content marketing.
  • [02:38] In Brazil, they are getting fewer visitors than their competitors because they are newer to that market.
  • [03:00] Use Google Analytics to determine which one of your pages is the most successful.
  • [04:12] Neil’s girlfriend doesn’t like him working all the time, but they try to work around it.
  • [05:25] Busy entrepreneurs should probably date other busy entrepreneurs.
  • [05:30] That’s it for today!
  • [05:32] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 31, 2018
What Bitcoin Can Teach You about Marketing | Ep. #548
07:53

In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What Bitcoin Can Teach You about Marketing
  • [00:45] Everyone is talking about bitcoin.
  • [01:10] Bitcoin is an explosive trend right now.
  • [01:44] If you can leverage a sexy topic and sell products around it, you can make a TON of money.
  • [02:50] 3D printing stock exploded because it was trending for a time.
  • [03:18] Ride the wave! Always take advantage of any product or technique’s popularity.
  • [03:33] 22 Immutable Laws of Marketing is a great resource for understanding how to ride the wave.
  • [04:15] Keep in mind, once everyone has caught onto the popular, buzzworthy, trend, it won’t last. What goes up, must come down.
  • [04:55] Time it right and always be early to the trend.
  • [05:40] Be patient and shoot for long-term goals.
  • [06:15] If you believe in something, stay the course until you achieve success.
  • [06:38] Bitcoin is only ten years old. It may take another ten years to see greater success.
  • [07:04] If you are not a long-term believer in what you are doing, don’t waste your time on it.
  • [07:16] That’s all for today!
  • [07:18] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 30, 2018
How to Achieve Your Goals in 2018 | Ep. #547
09:31

In episode #547, Eric and Neil explain the best way to set and achieve your goals. Tune in to hear the easiest way to make sure your company succeeds. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Achieve Your Goals in 2018
  • [00:35] Eric recommends having a structure where you are operating off the Scaling Up Methodology or the Traction method.
  • [01:20] Work backwards from your goal to determine the steps to success.
  • [02:00] The main reason people don’t achieve their goals, is because they set their bar too high or their goal is too big.
  • [02:30] Break your goal into smaller goals with small steps (“bite-sized, daily tasks”).
  • [03:22] The ONE Thing is a great resource to help you set your goals.
  • [04:26] IBM salespeople would crush quotas because their goals were set really low.
  • [04:57] Neil finds that when he achieves small tasks, he can see how it will or won’t help him achieve his ultimate goal.
  • [05:20] Better to waste a few hours than a whole month.
  • [05:36] 15Five is a great tool that Eric’s team likes to use. It helps you understand how you are doing in terms of achieving your goal or goals.
  • [06:41] Audit yourself every quarter!
  • [07:22] To hit goals and succeed, you need to work with your team and be aligned with each other’s goals.
  • [08:54] That’s it for today!
  • [08:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 29, 2018
How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546
07:01

In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques. 

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: How You Can Compete with the Shady Marketers Without Breaking the Rules
  • [01:05] Shady is: bending the rules, using unethical techniques, or avenues that aren’t on the up and up.
  • [01:32] Facebook has always been big on skin care advertisers. Unfortunately, they offer free trials that aren’t actually free.
  • [02:00] Blackhat SEO’ers would create link wheels, where they would take a web 2.0 properties and link them to each other.
  • [02:34] Instead of making spammy articles, what if you linked all your guest posts together?
  • [02:51] Thinking long term is key to your success, even when learning from shady techniques.
  • [03:36] Yes, the shady marketers may be beating you right now, but they won’t be around forever.
  • [03:53] Affiliate marketers will burn your brand if they have to, but that won’t work for them in the long term.
  • [04:32] Neil does more of everything that will pan out in the long term and ignores the bad marketing techniques. He likes to create more good will around his brand.
  • [05:18] The Skyscraper Technique is more or less what Neil is doing.
  • [06:00] Don’t worry about what your competition is doing if they are shady!
  • [06:25] That’s it for today!
  • [06:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 28, 2018
How to Get Access to Influential People | Ep. #545
09:21

In episode #545, Eric and Neil discuss how to access influential people in your space. Tune in to hear some tips on reaching out to people, getting their attention, and building a relationship.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Get Access to Influential People
  • [00:35] First and foremost, start a podcast!
  • [00:50] Have a unique spin on what you’re doing.
  • [01:32] When Eric started, he would spend six hours per week on the podcast only to get 9-30 downloads per day.
  • [02:07] However, it helped Eric to build his network.
  • [02:26] Interviewing people will make it a little harder to build a business relationship after the fact.
  • [03:14] If you don’t get respect, you can’t call on people for favors.
  • [03:30] Offer your services to people to gain respect.
  • [04:28] People often offer to work for free just to make a connection.
  • [05:28] Figure out a person’s interests to work a better angle to establish a relationship.
  • [06:22] A YouTube marketer offered Neil a way to gain more viewers.
  • [07:22] Now, the marketer is a friend and network connection of Neil’s.
  • [07:50] It’s easy to find a person’s email (try Hunter.io).
  • [08:02] Take a risk and email people offering them something you think they would need.
  • [08:43] That’s all for today!
  • [08:45] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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