Marketing School - Digital Marketing and Online Marketing Tips

By Neil Patel & Eric Siu.

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Subscribers: 552
Reviews: 2

minjung Park
 Jun 7, 2019
thanks guys. I've been listening to these valuable potcast everyday in KOREA.I've been interested in digital marketing and i like to learn to speak English^^.So where could i get your script about evey single potcast if it possible? thanks.

Sherry Earp
 Mar 13, 2019
BEST (under) 10 minutes of the day!

Description

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Episode Date
Tim Ferriss podcast goes ad free: Our thoughts. | Ep. #1060
07:26

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts.
  • [01:15] He may get 3 Million downloads a month.
  • [01:25] If he charges $100 CPM, he can make $3.6 Million per year.
  • [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads.
  • [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter.
  • [04:15] Tim is experimenting with this method.
  • [04:30] This is just another monetization model that he is trying out.
  • [05:15] At six months, if it is going well, this may be a method to copy.
  • [05:35] Let people who can afford to experiment, do so in your place.
  • [06:29] That’s it for today!
  • [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 26, 2019
How to Create a B2B Marketing Funnel | Ep. #1059
06:56

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a B2B Marketing Funnel
  • [01:02] B2B funnels are different.
  • [01:40] At Single Grain, they have a B2B funnel: they do it through content.
  • [02:15] After listening to the podcast, people may become interested in Single Grain.
  • [02:30] The mid-funnel may be an e-book.
  • [02:45] Then you want to get them to a live event.
  • [03:46] Quizzes are great, as well.
  • [04:00] There are so many steps to a B2B funnel.
  • [04:25] Once you have a qualified lead, have them book a call.
  • [05:25] Always drive people to a great landing page that offers something.
  • [06:00] That’s it for today!
  • [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 25, 2019
How This Library Will Make Your Facebook Ads Perform Better | Ep. #1058
07:00

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better
  • [00:40] Facebook’s ad library is where you can see all the ads running on Facebook.
  • [01:10] Facebook is trying to be more transparent, which is why they created the ad library.
  • [01:42] Eric can see what a Trump PAC spend on ads.
  • [01:57] Make sure to click “See Ad Details”, which will break down the stats for you.
  • [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad!
  • [04:30] There are so many great ideas you can find by looking at successful ads.
  • [05:15] Make sure to check the stats of the ads.
  • [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel.
  • [05:59] That’s it for today!
  • [06:05] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 24, 2019
How to Find Incredible Ad Examples | Ep. #1057
05:02

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find Incredible Ad Examples
  • [00:40] Advertising is expensive and competitive.
  • [00:55] When you learn from other’s examples, you can see what works and how.
  • [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc.
  • [02:25] Look at the landing pages, as well.
  • [02:45] Land-Book is a great place to find landing page examples.
  • [02:58] AdBeat is another great resource.
  • [03:43] That’s it for today!
  • [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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Jun 23, 2019
What to Expect From Marketing School Live (Our Live Event!) | Ep. #1056
07:31

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!)
  • [00:35] The event is June 20th!
  • [00:40] There is a pre-event gathering on the Friday before.
  • [01:10] There will be awesome fresh content at the event itself.
  • [02:10] We will be there networking; it’s not a pitch-fest.
  • [02:22] We are going to have mushroom coffee.
  • [02:44] We will be recording a live version of marketing school.
  • [03:30] We’ll also have some great speakers.
  • [04:20] Syed from WP Beginner will be there.
  • [05:21] The livestream will be free, but the recording will be available paid at a later date.
  • [05:45] We look forward to seeing you all there!
  • [06:25] Stay tuned for a secret announcement!
  • [06:30] That’s it for today!
  • [06:34] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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Jun 22, 2019
My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055
05:18

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using)
  • [00:35] Cohorts is the new report.
  • [00:45] It’s in beta right now.
  • [00:55] It tracks how many people re-visit your site.
  • [01:05] If people don’t re-visit, you can’t convert.
  • [01:35] Don’t just focus on first-time traffic, but rather repeat traffic.
  • [02:40] Cohorts will help you figure out how to get repeat traffic.
  • [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.
  • [03:57] That’s it for today.
  • [04:00] Check out cohort!
  • [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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Jun 21, 2019
The Biggest Mistake You’ll Ever Make in Business | Ep. #1054
05:01

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business
  • [00:36] Eric’s mistake was always switching up his methods and never following through on one thing.
  • [01:50] Neil’s mistake was exactly the same.
  • [02:05] Stay focused on one business and one main project.
  • [03:10] Focus is important. Always double down on what works.
  • [03:21] Focus is about saying “no” to things.
  • [03:42] That’s it for today!
  • [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 20, 2019
Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) | Ep. #1053
05:27

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones)
  • [00:45] There are three main types of meta tags.
  • [00:52] Meta keywords are useless.
  • [01:25] When you spend a dollar on advertising, 80 cents goes to the headline.
  • [01:50] Google “how to create magnetic headlines” and there are also headline generators.
  • [02:40] You can always run tests using ClickFlow.
  • [04:00] Title is a direct SEO factor.
  • [04:15] That’s it for today!
  • [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 19, 2019
Should You Put Ads On Your Site? | Ep. #1052
04:28

In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Put Ads On Your Site?
  • [00:35] We’ve talked about this in the past.
  • [00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making.
  • [01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service.
  • [01:45] Eric thinks it’s lazy to put ads on your site.
  • [02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest.
  • [03:00] Sometimes, you can’t even control which ads are placed on your site.
  • [03:22] That’s it for today!
  • [03:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 18, 2019
How to Rank Higher Than Wikipedia | Ep. #1051
06:07

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank Higher Than Wikipedia
  • [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete.
  • [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top.
  • [02:40] Backlinko ranks well, because his posts are high-quality.
  • [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them.
  • [04:15] Neil recommends updating your content whenever you get traction.
  • [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.).
  • [05:09] That’s it for today!
  • [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 17, 2019
How to Make The Most of Internal Linking | Ep. #1050
05:31

In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make The Most of Internal Linking
  • [00:38] Internal linking tells Google about your site’s other pages.
  • [01:06] GSC is a free tool that will show you pages with good internal links.
  • [01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data.
  • [02:40] The page that gets the most links is typically the homepage.
  • [02:55] Link to your most important pages from your homepage.
  • [04:05] Neil like sto create detailed guides and link to other relevant posts.
  • [04:28] That’s it for today!
  • [04:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 16, 2019
Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? | Ep. #1049
05:17

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean?
  • [00:45] Prospects are people who come to your site; all potential customers.
  • [01:47] MQL’s are further down the funnel.
  • [02:38] An SQL is a lead your sales team has found.
  • [03:00] An SQL is probably a decision-maker.
  • [03:50] That’s it for today!
  • [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 15, 2019
7 Reasons Why Your SEO Is Weak | Ep. #1048
06:15

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak
  • [00:35] 1: You are not paying attention to your link velocity,
  • [01:12] 2: Branding.
  • [01:32] 3: Your site is too slow.
  • [02:17] 4: Writing content once won’t help your rankings.
  • [02:52] 5: You might have over-monetized your site.
  • [03:30] 6: User experience.
  • [04:22] 7: You might have too many technical issues on your site.
  • [05:05] That’s all for today!
  • [05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 14, 2019
Podcasts Are Appearing in Google SERPs. Here's What You Should Do | Ep. #1047
05:07

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do
  • [00:35] Google had an IO event where they announced that this would happen.
  • [00:55] You can see episodes and play them from the results page.
  • [01:11] Google is also helping transcribe podcasts.
  • [01:35] This is a sign that podcasting is becoming more popular.
  • [02:42] A venture firm did a study on podcasts.
  • [02:55] Once you have a podcast, make sure to create a website for it.
  • [03:35] Podcasts audiences are different than video audiences.
  • [03:55] Don’t expect results from day one.
  • [04:04] That’s it for today!
  • [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 13, 2019
The Hardest SEO Signal to Manipulate | Ep. #1046
07:26

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Hardest SEO Signal to Manipulate
  • [00:38] Brand signals are the hardest to manipulate.
  • [01:18] Brand signals is more likely to increase your traffic.
  • [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort.
  • [03:12] Dry Bar is a business with great branding and brand signals.
  • [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand.
  • [05:32] That’s it for today!
  • [05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 12, 2019
Google's Top 3 Ranking Factors For 2019 | Ep. #1045
09:38

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019
  • [00:38] Google made their own Mythbusters episode about themselves.
  • [01:00] Martin Splitt shared three top SEO factors on which people should focus.
  • [01:10] Factor 1: Content creation.
  • [01:42] Eric and Neil agree this is important.
  • [02:25] When creating content, deliver a good customer experience.
  • [02:52] Factor 2: Meta data.
  • [03:05] Make sure you have meta tags to describe your content.
  • [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks.
  • [06:45] Factor 3: Performance.
  • [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus.
  • [08:04] Brand queries are more important.
  • [08:08] That’s it for today!
  • [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 11, 2019
3 Tips For Better Subject Lines | Ep. #1044
08:23

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 3 Tips For Better Subject Lines
  • [00:35] Salesloft has people sending millions of emails out.
  • [01:33] Research shows that subject lines with just one word out-perform the average email by 87%.
  • [01:50] This casual subject line mimics more casual emails you might receive from friends.
  • [03:15] “Hey, Jane” performs better than just “Jane”.
  • [04:00] The more “human” the subject line, the better.
  • [04:15] Emails need to be under a certain word count to be successful.
  • [04:30] Avoid bullet points, as emails with bullet points get lower reply rates.
  • [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints.
  • [06:20] The more your list engages, the better your open rates, deliverability, etc.
  • [06:35] That’s it for today!
  • [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 10, 2019
How Eric Siu's Marketing His Brand New Startup | Ep. #1043
09:13

In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup
  • [00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests.
  • [01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve.
  • [01:30] It will help you optimize your content.
  • [02:20] Most people can’t afford paid ads.
  • [03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses.
  • [03:30] He contacts them to ask for feedback on his software, instead of trying to sell it to them.
  • [03:55] Then he will try to get them on a call.
  • [04:45] If you are collecting emails using Drip, you are tagging people based on their interests.
  • [05:05] Oz Content reaches out to people and lets them know they are doing a webinar instead of hard selling them.
  • [06:56] Eric reaches out to influencers and others in his space and demos his software.
  • [07:15] As these people see results, the good information gets passed on.
  • [08:05] If you have a podcast, it also helps to have guests on.
  • [08:30] That’s it for today!
  • [08:34] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 09, 2019
Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either | Ep. #1042
06:04

In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either
  • [00:40] If you start small, you may have to be the CEO at first.
  • [00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is.
  • [01:30] Focus your time on what you are the best at doing.
  • [01:45] Eric doesn’t like being a CEO and it’s not his strong suit.
  • [02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would.
  • [03:05] Berkshire Hathaway just had their annual meeting.
  • [03:20] They don’t invest in tech, but rather focus on what they do know.
  • [04:35] For us, it’s too crazy to take on the role of CEO, because of all the other projects we like to focus on.
  • [05:07] That’s it for today!
  • [05:14] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 08, 2019
How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) | Ep. #1041
06:13

In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This)
  • [00:45] Orbit Media wrote a post about this very topic.
  • [01:13] If you ranked #1 in Google today, you would be 630 pixels down.
  • [01:45] There are more ads now and a lot of other content before your listing.
  • [02:00] People why are paying Google will get preferential treatment.
  • [02:30] This is why an omni-channel approach is so important.
  • [03:45] Building your brand goes a long way to combat this.
  • [03:55] In the short term, you should focus on voice search.
  • [04:41] You can use remarketing lists for search ads.
  • [04:55] You can bid on the keywords that work best for you.
  • [05:15] That’s it for today!
  • [05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 07, 2019
What's New In Ubersuggest? | Ep. #1040
07:16

In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What's New In Ubersuggest?
  • [00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free!
  • [01:30] They have a dashboard that helps you see all your info in one place.
  • [01:45] Although they stopped showing traffic value.
  • [02:38] Ubersuggest makes sure to show backlinks now, as well.
  • [03:40] They have a bar chart for the number of keywords for which you rank.
  • [03:55] They break down social shares for you.
  • [04:15] They encourage leveraging the skyscraper technique by giving you all of this information.
  • [04:35] It’s a free tool, so anyone can use it.
  • [05:00] Anytime you do keyword research with Ubersuggest, you can see the overall trends of the keyword, graphs, and how difficult it is to rank for that keyword.
  • [05:32] Neil copied BuzzSumo and made Content Ideas.
  • [06:23] That’s it for today!
  • [06:27] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 06, 2019
Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? | Ep. #1039
07:42

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?
  • [00:40] Kim K. charges an average of $300,000-500,000 per post.
  • [02:15] You can get hundreds of thousands of followers when you team up with an influencer.
  • [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back.
  • [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base.
  • [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal.
  • [05:51] Start with a micro influencer and see how it goes.
  • [06:10] Testing is important.
  • [06:45] Look at who people follow in your ideal category.
  • [06:52] That’s it for today!
  • [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 05, 2019
How to Make $8,000+/mo From Podcasting With A Small Audience | Ep. #1038
06:57

In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make $8,000+/mo From Podcasting With A Small Audience
  • [00:41] Hot Pod News is about podcasting.
  • [00:50] There is a podcast called “Disrupting Japan”.
  • [01:01] The podcaster was able to get people to pay for a subscription to his podcast.
  • [01:35] The podcaster did a number of things to get money.
  • [01:40] He ran ads.
  • [02:05] He spent 70% of the time reaching out to people for sponsorships.
  • [02:22] However, he wasn’t happy because content became secondary.
  • [02:30] So he got a full-time job instead.
  • [03:15] You have to reach a certain level to hire team members.
  • [04:10] Anytime you can monetize whatever you’re doing with ads, it means you are doing something wrong.
  • [04:40] Sell your own products and services.
  • [05:30] That’s it for today!
  • [05:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 04, 2019
Yet ANOTHER New SEO Report From Google That Will Help You Grow | Ep. #1037
05:01

In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Yet ANOTHER New SEO Report From Google That Will Help You Grow
  • [00:45] It’s a more advanced page speed tool.
  • [01:01] This tool is available through Google Search Console.
  • [01:25] They color code speeds.
  • [02:11] The faster your site loads, the higher your traffic.
  • [02:41] It’s about speed to increase sales, not rankings.
  • [02:54] For every second of delayed load time, it costs Amazon about a billion dollars.
  • [03:52] That’s it for today!
  • [03:58] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 03, 2019
7 Simple Ways to Do Due Diligence On A Website | Ep. #1036
08:34

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website
  • [00:40] This is just a way of saying you need to comb a site and check everything out.
  • [01:00] 1: Use Ubersuggest.
  • [01:15] Check out organic keywords.
  • [01:50] 2: Similar Web.
  • [02:14] They break down the regions from which you are getting traffic.
  • [03:02] 3: Ask for reports.
  • [03:30] There are tons of reports you can ask for.
  • [03:45] 4: Ask what changes the site has tested.
  • [04:04] This will help you determine growth potential.
  • [04:20] 5: SpyFu and AdBeat.
  • [04:30] These tools will help you determine ad spend.
  • [05:07] 6:Talk to the customers.
  • [05:23] It will help you determine the needs of customers.
  • [06:00] 7: Ask the company what they want.
  • [06:20] Once you determine their needs, this helps you get to the heart of the issues at hand.
  • [06:51] If you are not 110% sure, don’t move forward.
  • [07:21] That’s it for today!
  • [07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 02, 2019
What Marketers Can Learn From Live Stream Shopping in China | Ep. #1035
05:00

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China
  • [00:45] Eric recently read a piece in the Wall Street Journal about this.
  • [01:00] Live stream shopping is following an influencer while they are shopping in real time.
  • [01:15] China does 220 of these types of live streams per month.
  • [01:30] Certain shop collect a commission.
  • [01:55] Neil thinks you will start to see this in the US within the next two years.
  • [02:05] He thinks this will also include future virtual stores.
  • [02:55] Figure out if this is something you can take advantage of somehow.
  • [03:30] The combination of offline and online worlds will continue.
  • [03:45] That’s it for today!
  • [03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Jun 01, 2019
A New SEO Report From Google That'll Show You Where to Focus Your Efforts | Ep. #1034
04:20

In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A New SEO Report From Google That'll Show You Where to Focus Your Efforts
  • [00:45] The Discover Report comes from Google Search Console.
  • [01:00] This feature allows you to see which pages and links have the most potential.
  • [01:30] On your GSC overview, Discover is under “Performance”.
  • [02:52] It’s so new that not everyone has the Discover Report link yet.
  • [03:15] This will prove a powerful tool for upgrading existing content.
  • [03:26] The report helps you focus your efforts on the right place.
  • [03:34] That’s it for today!
  • [03:41] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 31, 2019
How to Find a Reliable Marketer | Ep. #1033
08:31

In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find a Reliable Marketer
  • [00:41] If you are looking for a blogger, go to Problogger.
  • [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable.
  • [01:45] Neil tests potential marketers.
  • [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim.
  • [03:20] Getting people to do paid tests is a good way to measure future success.
  • [03:45] If you have someone in your office, the interview process is important, as well as the testing.
  • [04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground.
  • [05:25] 95% of marketers say they can do things that they cannot.
  • [06:30] Applicant tracking systems are helpful.
  • [07:15] That’s it for today!
  • [07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 30, 2019
What Should You Look For in a Link Builder? | Ep. #1032
06:26

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Should You Look For in a Link Builder?
  • [00:36] You need content and links to succeed.
  • [00:55] So, look for a good salesperson.
  • [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good.
  • [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results.
  • [02:27] Eric would also want to know which tools they use.
  • [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient.
  • [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work.
  • [05:00] It’s important to know open and response rates.
  • [05:32] That’s it for today!
  • [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 29, 2019
The One (Simple) Tool That Accounts For Over 20% of Our Sales | Ep. #1031
06:28

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales
  • [00:39] Intercom is the tool that accounts for over 20% of our sales.
  • [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots.
  • [01:50] Intercom is helpful in teeing up a conversation.
  • [02:25] The reason so much revenue comes from Intercom, is because they have two great features.
  • [02:40] Product tours are helpful and affective.
  • [02:57] Account-based marketing has also proven useful.
  • [03:40] Hull.io in conjunction with Intercom has proven successful for Eric.
  • [04:45] Intercom also has a sales operations bot.
  • [05:30] Start with chat bots and grow from there.
  • [05:42] That’s it for today!
  • [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 28, 2019
7 Examples of Really Smart Marketing That You Should Copy | Ep. #1030
06:19

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy
  • [00:35] 1: Native advertising.
  • [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers.
  • [01:14] 2: Giveaways.
  • [01:30] Giving away small things for free can bring in users and their contact info.
  • [02:00] 3: A 30 day challenge.
  • [02:15] It’s a way of engaging people.
  • [02:42] 4: A free book funnel.
  • [02:50] Give away a book, charge for shipping, then up or downsell.
  • [03:25] 5: Superhuman.
  • [03:31] It’s a great email tool that helps you quickly create an email campaign.
  • [04:20] 6: Sell through live video.
  • [04:30] Live pitches work.
  • [04:55] 7: Minimum viable content.
  • [05:15] Create content, see what sticks.
  • [05:32] That’s it for today!
  • [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 27, 2019
7 Marketing Tasks You Should Never Outsource | Ep. #1029
07:17

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource
  • [00:35] 1: Data science.
  • [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals.
  • [01:20] 2: Podcast recording.
  • [01:30] Record in-house, because you can’t rely on the quality of outsourced audio.
  • [01:52] 3: Copywriting.
  • [02:50] 4: Video.
  • [03:08] The videographer will be working on other things and won’t be focused on your project.
  • [03:45] 5: Chat bots.
  • [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate.
  • [04:46] 6: Experimentation.
  • [04:55] Anyone can run tests for you, but only you know what you really need to test.
  • [05:25] Don’t outsource innovation.
  • [05:56] 7: Social media.
  • [06:10] You need to know what’s going on there and interact with your clients in a substantive way.
  • [06:27] That’s all for today!
  • [06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 26, 2019
Which Marketing Tasks Should You Outsource? | Ep. #1028
05:29

In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Which Marketing Tasks Should You Outsource?
  • [00:35] Once you start to have consistent content and tone, then it’s time to hire writers.
  • [01:13] Neil outsources outreach.
  • [01:48] He also outsources link-building.
  • [02:15] His team also brings in experts just to fine tune their processes.
  • [02:50] You should outsource not to save money, but to get high-quality work.
  • [04:10] In some cases, video editing may be something you can outsource.
  • [04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource.
  • [04:42] That’s it for today!
  • [04:47] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 25, 2019
How to Create an Amazing User Experience That Google Loves | Ep. #1027
06:37

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves
  • [00:40] Create something the user will love.
  • [01:31] Run surveys to see why people aren’t having a good experience.
  • [03:10] Think about the customer first and you will win in the long run.
  • [03:40] Amazon’s goal was to provide the best user experience.
  • [04:10] All of Eric’s products are Apple, because they provide a good user experience.
  • [05:25] Please your customers and you will please Google.
  • [05:51] That’s it for today!
  • [05:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 24, 2019
The Best Way to Monetize Your Site | Ep. #1026
05:41

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Way to Monetize Your Site
  • [00:40] The best way to monetize is to “sell the Tilapia”.
  • [01:20] The majority of your traffic is not going to convert.
  • [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape.
  • [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert.
  • [04:00] Often, we don’t think we have the time to do this, but you do.
  • [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash.
  • [04:49] That’s it for today!
  • [04:54] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 23, 2019
How to "Network" at Marketing Conferences | Ep. #1025
07:17

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to "Network" at Marketing Conferences
  • [00:40] We have a conference coming up and want to give attendees tips.
  • [01:28] Be interesting and interested.
  • [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested.
  • [03:02] Neil went to a marketing conference in London.
  • [03:20] He made a point to talk to the one person no one wanted to speak with.
  • [03:35] So, he gave the guy free marketing advice.
  • [03:45] Giving free value is a great way to network.
  • [04:45] Eric likes to take all collected business cards and put the info into Full Contact.
  • [06:00] You can’t build a relationship with everyone, so don’t take it personally when people don’t want to speak with you.
  • [06:33] That’s it for today!
  • [06:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 22, 2019
How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024
07:02

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
  • [00:50] Avengers had the largest opening box office ever.
  • [01:30] Fortnite used native advertising for Avengers.
  • [02:21] Audi has had their cars in almost every Marvel film.
  • [02:40] In Endgame, an Audi is featured prominently.
  • [03:30] Product placement and branding is just another smart way to cut a deal.
  • [03:45] Beats by Dre got every celebrity to wear their product.
  • [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.
  • [04:40] People want to be like their heroes, so native advertising makes sense.
  • [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.
  • [06:20] That’s it for today!
  • [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 21, 2019
The Art of Doing a Deal | Ep. #1023
05:01

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Art of Doing a Deal
  • [00:40] Everything you do with marketing is making a deal.
  • [01:30] When hiring remote workers, you are hammering out a deal.
  • [01:42] Make sure both parties love the deal.
  • [02:25] Eric read a book from a former FBI director that discussed negotiating.
  • [02:45] If you can’t get a deal done, have a backup plan.
  • [03:25] The terms define the deal.
  • [04:16] That’s it for today!
  • [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 20, 2019
The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022
06:39

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention
  • [00:38] We talked about monetization about a month ago.
  • [00:50] We forgot to talk about affiliate marketing.
  • [01:40] Affiliate offers are either paid out monthly from revenue or a flat fee.
  • [03:00] Lifetime value per company varies.
  • [04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them.
  • [04:35] We previously discussed how to get started with affiliate marketing.
  • [04:50] Rakuten and others are a great starting point.
  • [05:28] That’s it for today!
  • [05:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 19, 2019
The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021
07:58

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working
  • [01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself.
  • [01:26] Eric spent his whole day on an iPad and was able to delegate.
  • [01:45] We are both more efficient on an iPad than a desktop.
  • [02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated.
  • [02:50] Frame is a great place to get feedback on videos.
  • [04:48] Neil still does push notifications, but he knows he should delegate.
  • [05:05] Basically, delegate everything and you won’t have to do anything.
  • [06:10] Puffin is a great app that will give your iPad a desktop format/view.
  • [07:08] That’s it for today!
  • [07:16] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 18, 2019
Neil’s Billion Dollar Mistake | Ep. #1020
06:54

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Neil’s Billion Dollar Mistake
  • [00:40] Kissmetrics was part of the mistake.
  • [01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits.
  • [01:28] They built a product they thought was needed.
  • [01:40] They learned no matter what you build, people don’t want to pay for things.
  • [01:55] Version 2 required too much customization.
  • [02:40] They found people couldn’t get a lot of value out of their Google Analytics.
  • [03:05] Neil and his partner just needed to find what the gaps were, but it took them too long.
  • [03:50] Kissmetrics feel behind the crowd.
  • [04:10] They would often change directions, which was not a good idea and not great for the team.
  • [04:30] They should have executed quickly, but they didn’t or couldn’t.
  • [05:20] Neil thinks they made too many mistakes.
  • [05:30] The biggest issue was a class action litigation.
  • [06:00] They can only blame themselves.
  • [06:04] They spent too many years building the wrong product and didn’t know how to innovate.
  • [06:06] That’s it for today!
  • [06:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 17, 2019
How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019
05:22

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast
  • [00:40] We have a decent-sized podcast, but we’re no Joe Rogan.
  • [01:02] We are consistent.
  • [01:05] It takes commitment.
  • [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly.
  • [02:20] It’s always a lot of work to create and publish the content.
  • [03:01] If you already have an audience, it makes it easier to gain listeners.
  • [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time.
  • [04:40] That’s it for today!
  • [04:44] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 16, 2019
How to Fight Negative Press | Ep. #1018
06:59

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Fight Negative Press
  • [00:35] Negative press could be bad Google search results.
  • [01:05] Neil has had a really bad write up about his company.
  • [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy.
  • [02:05] Do reputation management through SEO link building.
  • [02:50] Neil ignores all the bad press and feels it is all made up.
  • [03:45] Neil also had bad article written about him in Wired magazine.
  • [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press.
  • [05:00] If it hadn’t been for the bad press, Neil would have sold his company.
  • [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously.
  • [06:08] That’s it for today!
  • [06:15] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 15, 2019
How to Make Your Live Video a Guaranteed Success | Ep. #1017
05:00

In episode #1017, we discuss how you can make your live video a guaranteed success. Tune in to hear how to maximize your live streams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Live Video a Guaranteed Success
  • [01:00] Be hard-wired,
  • [01:08] Know what you are going to say ahead of time.
  • [01:20] You don’t have to script, but have a point.
  • [01:30] Promote to your audience and alert them to live streams.
  • [01:51] Don’t forget to engage.
  • [02:05] Go live on all platforms at once.
  • [02:15] Some people want to join live streams through specific avenues, so give them a choice.
  • [02:49] Wirecast allows simulcasts.
  • [03:05] Have a CTA for each episode to generate sales.
  • [04:06] That’s it for today!
  • [04:11] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 14, 2019
Should You Reveal Your Income? A Rebuttal from John Lee Dumas | Ep. #1016
10:31

In episode #1016, we hear John Lee Dumas’ rebuttal to our previous episode about why you shouldn’t reveal your income. Tune in to hear why he thinks income reports are vital!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: John Lee Dumas’ Rebuttal on Why You Shouldn’t Reveal Your Income
  • [01:20] I’m here to rebut the idea of not sharing your income.
  • [02:00] I publish income reports because in 2011, I was trying to figure out my business plan.
  • [02:25] I pored over income reports to get a sense of how someone else made real money.
  • [02:45] In 2013, when I started making real revenue, I started publishing income reports to give people a guide map.
  • [04:05] We are a small, lean profit-generating machine and these reports help us stay that way, because they give us insight into our own business.
  • [04:30] Transparency is key.
  • [05:15] I know our reports help others improve their businesses.
  • [05:41] There are round-up posts were blogs and publishers point out the top income reports.
  • [07:15] Eric and Neil are worried about people copying business ideas. I am not.
  • [07:40] It can increase competition, but I welcome it.
  • [07:55] They said you can open yourself up to litigation, but I have a good legal team, so I’m not worried.
  • [09:15] That’s it for today!
  • [09:23] Go check out John’s Podcast Entrepreneur on Fire.
  • [09:31] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 13, 2019
How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime | Ep. #1015
05:20

In episode #1015, we discuss how to grow your Facebook group for free. Tune in to hear how you can grow your group without spending a dime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime
  • [00:40] Groups have better engagement than fan pages,
  • [01:22] Getting the first few thousand shouldn’t cost you anything.
  • [01:45] Push your current audience to the group.
  • [01:55] Use email and push notification blasts.
  • [02:25] Go live on the group to increase engagement.
  • [03:15] Leverage assets.
  • [03:35] Try guest posts and direct people to your group.
  • [03:35] Ask people in your group to ask others to join.
  • [03:50] Offer incentives.
  • [04:21] That’s it for today!
  • [04:26] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 12, 2019
7 Steps to Getting Started with Affiliate Marketing | Ep. #1014
07:52

In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Steps to Getting Started with Affiliate Marketing
  • [01:05] 1: Commission Junction is one of the many networks out there.
  • [01:32] ClickBank is for info.
  • [01:47] 2: Look for partnerships.
  • [01:55] Why not add your product as a back-end offer to a more successful product?
  • [02:15] Tai Lopez has a real estate course.
  • [02:25] The last level of the course is another person’s course.
  • [03:22] 3: Incentivize.
  • [03:45] Incentivize affiliates or partners, otherwise, they won’t work as hard for you.
  • [04:03] 4: Meet affiliates directly.
  • [04:12] Attend a conference.
  • [04:28] 5: Hire an affiliate manager.
  • [04:50] You need someone to organize and run affiliate campaigns.
  • [05:21] When Neil had no idea what to do, he read a book.
  • [05:42] 6: Use software to track affiliates.
  • [05:53] Try Has Offers.
  • [06:15] 7: Make sure you treat affiliates as people.
  • [06:30] They are your partners, not underlings.
  • [06:51] That’s all for today!
  • [06:55] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 11, 2019
How to Get Started with Paid Performance Marketing | Ep. #1013
06:43

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Started with Paid Performance Marketing
  • [00:40] Affiliate marketing can be performance marketing.
  • [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead.
  • [01:25] Neil thinks it is running paid ads.
  • [01:40] Facebook loves paid ads.
  • [02:02] Go to your competitors’ fan pages and look at their info and ads link.
  • [02:26] SEMRush is good for this research, as well.
  • [03:25] Tracking and attribution is important.
  • [03:34] Leaddyno is a great tool for this.
  • [04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose.
  • [04:41] Focus on one area before you focus on too many things and spread yourself thin.
  • [05:19] That’s it for today!
  • [05:24] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 10, 2019
How Podcasts can be Harmful (We Don’t Know Everything) | Ep. #1012
05:19

In episode #1012, we discuss how podcasts can be harmful. Tune in to understand exactly what we mean.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Podcasts can be Harmful
  • [01:08] We just want to tell you guys we don’t know everything!
  • [01:32] Don’t just take our word for anything, but fact check and explore yourselves.
  • [01:50] Depending on market conditions, our advice has been wrong and we’ve had to retract or revise our advice.
  • [02:25] All our advice is based on our experience.
  • [02:37] When listening to a podcast, you really should consider the source.
  • [03:05] Make sure the advice applies to your industry.
  • [03:30] Just because you copy your competition, doesn’t mean it will work for you at any given time.
  • [03:55] That’s it for today!
  • [04:04] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 09, 2019
One Simple Hack to Driving Free Traffic | Ep. #1011
05:03

In episode #1011, we discuss one simple hack to driving free traffic. Tune in to hear which hack we like the most.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: One Simple Hack to Driving Free Traffic
  • [00:50] Optimize your titles and meta-descriptions.
  • [01:02] Upgrade content that performs well.
  • [01:40] Use Ahrefs to track progress.
  • [01:55] Use push notifications.
  • [02:20] Neil gets a ton of visitors from push notifications.
  • [03:30] However, messenger and push notification unsubscribe rates are high.
  • [03:55] That’s it for today!
  • [04:01] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 08, 2019
The Best SEO Tools for Beginners on a Budget | Ep. #1010
04:37

In episode #1010, we discuss which is the best tool for SEO on a budget. Tune in to hear what each of us thinks!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best SEO Tools for Beginners on a Budget
  • [00:45] Ahrefs is the best bang for your buck.
  • [01:22] If you have $0, use UberSuggest.
  • [01:40] UberSuggest has great backlink information.
  • [02:35] Eric prefers Ahrefs, but beginners may find it more complicated.
  • [03:20] That’s it for today!
  • [03:28] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 07, 2019
Is Pinterest a Good Platform on Which to Advertise? | Ep. #1009
04:58

In episode #1009, we discuss whether Pinterest is a good platform on which to advertise. Tune in to hear if you should be using Pinterest.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Pinterest a Good Platform on Which to Advertise?
  • [00:35] Pinterest recently went public.
  • [00:55] It works well for tangible products.
  • [01:50] Pinterest is all consumer merchandise and topics.
  • [02:10] B2B stuff didn’t perform that well.
  • [02:20] They are good at organic growth, but are at the whim of Google.
  • [02:45] Pinterest is great for decorating.
  • [03:15] The people who do well on Pinterest have upsells and downsells.
  • [03:33] Clickfunnels is great for selling.
  • [03:41] That’s it for today!
  • [03:45] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 06, 2019
When is it the Right Time to go Omni-channel? | Ep. #1008
04:51

In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When is it the Right Time to go Omni-channel?
  • [00:40] We’ve talked about the rule of 7 before.
  • [00:54] Attention spans are short.
  • [01:15] You need to be visible in different areas,
  • [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there.
  • [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing.
  • [02:40] You can no longer put all your eggs in one basket in order to grow.
  • [03:05] Every channel is saturated, so it’s better to leverage all of them.
  • [03:30] Apple started with the Mac, then branched out into other products, once they were successful.
  • [03:54] That’s it for today!
  • [04:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 05, 2019
How to Effectively Balance Multiple Projects at the Same Time | Ep. #1007
06:44

In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Effectively Balance Multiple Projects at the Same Time
  • [00:45] We blog, podcast, run agencies, etc.
  • [00:54] Most of our time is spent on marketing initiatives, but we are able to balance all this with our other duties.
  • [01:21] Eric is working on his book Leveling Up.
  • [02:10] It’s harder to make things work together when they are not all in the same industry.
  • [02:35] Try to limit the industries in which you work.
  • [03:10] Neil knows who on his team is good at a specific task, so he assigns each person a goal.
  • [03:35] His team members are creative and this is helpful.
  • [04:45] Someone came up with a concept on how to allocate resources at Google: 70-20-10.
  • [05:03] 70% of your time should  be spent on revenue generating activities.
  • [05:10] 20% of your time should be spent on adjacent activities.
  • [05:24] 10% of your time should be spent on moon-shots (things that are long-shots and less likely to be successful, but should they work, would prove fruitful.
  • [06:02] That’s it for today!
  • [06:05] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 04, 2019
How to Uncover Your Competitor’s Facebook Strategy | Ep. #1006
04:40

In episode #1006, we discuss how you can figure out your competitor’s Facebook Strategy. Tune in to hear how you can figure out their plan of attack.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Uncover Your Competitor’s Facebook Strategy
  • [00:42] We’re not talking about organic traffic.
  • [01:01] Go to their Facebook page and there will be a link that says, “info and ads”.
  • [01:25] This will show you every single ad they are running.
  • [01:37] Go to their landing pages and see how they are converting people.
  • [01:55] After you see how they are converting, you can replicate their process.
  • [02:00] Facebook has their own library for ads.
  • [02:07] If you go to the Facebook ads library, you should be able to find things in your niche.
  • [02:30] Big Spy is a great tool that will show you everything running in the marketing category.
  • [03:10] That’s it for today!
  • [03:12] Don’t forget to check out Single Grain for more info about our free live event in June.

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May 03, 2019
How Long it Really Takes to Rank in Google | Ep. #1005
04:42

In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long it Really Takes to Rank in Google
  • [00:40] You can plug your site into GSC Index and will rank pretty quickly.
  • [01:00] We’ve already covered this topic, but that was over two years ago and a lot has changed since then.
  • [01:30] Nowadays, it takes a year or more to see results, unless you have strong brand queries.
  • [01:45] If you have strong brand queries, you could rank within months.
  • [02:10] This is about the whole domain, not just a page.
  • [03:02] Once you have good domain authority, it will only take weeks to rank.
  • [03:10] That’s all for today!
  • [04:04] Don’t forget to check out Single Grain for more info about our live event in June.

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May 02, 2019
How to Monetize a Podcast | Ep. #1004
04:31

In episode #1004, we discuss how to monetize a podcast. Tune in to hear how you can make money off of a free podcast.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Monetize a Podcast
  • [00:32] The easiest thing you can do is run ads.
  • [00:41] You can charge based on your CPM.
  • [01:15] Another way to monetize is pushing your own product.
  • [01:30] You can push courses, as well.
  • [02:05] Another option is using Patreon, so you don’t have to run ads.
  • [02:40] There are some people that will run listeners through a funnel for a product and get them on the email list to remarket them later.
  • [03:25] There is a Chinese teacher who makes $8 Million per year through his educational podcast.
  • [03:40] That’s all for today!
  • [03:46] Don’t forget to check out Single Grain for more info about our live event in June.

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May 01, 2019
Why You Should Produce Less Content | Ep. #1003
04:29

In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Produce Less Content
  • [00:35] We have found that it is harder to rank when doing content marketing.
  • [00:47] Writing regurgitated information just doesn’t cut it anymore.
  • [01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality.
  • [01:10] It’s not as competitive for video and audio content.
  • [01:25] Eric and I have produced less text content lately.
  • [01:40] Just because something works for us, doesn’t mean it will work for you.
  • [02:10] In the tech space, there is a lot more noise and it’s harder to stand out.
  • [02:24] Find new and novel topics in order to make a splash.
  • [03:04] You can always repurpose audio and video content to make more text-based content.
  • [03:49] That’s it for today!
  • [03:53] Don’t forget to check out Single Grain for more info about our live event in June.

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Apr 30, 2019
How We Make Millions, When We Suck at so Many Things! | Ep. #1002
10:06

In episode #1002, we discuss how you can make millions, even if you suck at a lot of things. Tune in to hear what we struggle with and how we work around our shortcomings.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How We Make Millions, When We Suck at so Many Things!
  • [00:50] When we say “millions” we are referring to revenue, not profit.
  • [01:17] Eric isn’t the best at executing things.
  • [01:35] Neil is a terrible manager.
  • [01:45] Eric spends too much time learning and not implementing.
  • [01:55] However, when his team makes mistakes, he’s good at finding a solution.
  • [03:15] The way to work with Neil is by showing results.
  • [03:55] We can’t unlearn our life-long habits.
  • [04:32] Neil is good at driving traffic and collecting leads.
  • [04:50] However, most people are probably better at making money.
  • [05:10] It’s important to hire people who are better than you at most tasks.
  • [06:45] Eric is a jack-of-all-trades and can adapt easily.
  • [07:05] He recently brought in someone who has experience running ad agencies to fill in the gaps in his knowledge.
  • [08:16] Focus on your strengths and hire people who fill in the gaps!
  • [08:59] That’s it for today!
  • [09:06] Don’t forget to check out Single Grain for more info about our live event in June.

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Apr 29, 2019
How to Uncover Your Competitor’s SEO Strategy | Ep. #1001
06:16

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy
  • [00:35] You could use great free tools like Ahrefs and SEMRush.
  • [01:00] It’s about determining where they are getting the traffic.
  • [01:15] Knowing which pages they update the most could prove useful.
  • [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing.
  • [03:00] Everything needs to be based off of data.
  • [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic.
  • [04:00] Fix the pages that aren’t working.
  • [04:10] Look at your competitor’s link profile and see where they are getting their links from.
  • [04:55] That’s it for today!
  • [04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 28, 2019
7 Creative Ways to Make Your Blog Post Stand Out | Ep. #1000
06:35

In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Creative Ways to Make Your Blog Post Stand Out
  • [00:35] 1: Use custom data.
  • [00:48] Pay a freelancer to do some data collection.
  • [01:01] 2: Personalize your web pages.
  • [01:40] 3: Add custom graphs and images.
  • [02:07] 4: Unique data and a unique perspective.
  • [02:40] Be careful about whose data you analyze and leverage.
  • [03:32] 5: Use Kajabi.
  • [04:15] By blocking off content, you make it more appealing.
  • [04:33] 6: Write a good headline.
  • [05:10] 7: Infographics.
  • [05:20] People don’t use them as much, but that’s why they’re great to use again.
  • [05:55] That’s it for today!
  • [05:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 27, 2019
How to Throw an Event Without Losing Money | Ep. #999
07:03

In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Throw an Event Without Losing Money
  • [01:07] Live events are great ways to connect with clients and other industry professionals.
  • [02:30] To cover costs, have people and businesses sponsor the event.
  • [03:05] You can also have VIP experiences that are a way to upsell.
  • [04:45] Watch Grant Cardone and Russell Brunson, as they are great examples of on-stage selling.
  • [05:00] Neil was asked a question at an event and wasn’t sure how to respond, because he is bad at selling.
  • [05:42] That’s it for today.
  • [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 26, 2019
7 Marketing Tools That We Love | Ep. #998
09:57

In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Tools That We Love
  • [00:35] 1: Cameo.
  • [01:00] It’s a service where you pay famous people for personal messages.
  • [02:45] 2: Wayback Machine.
  • [02:55] Eric has been doing a lot of A/B testing lately.
  • [03:20] He has been using this tool to look at all the variations of web pages and ads people have run over time.
  • [04:20] 3: Livestorm.
  • [04:35] Livestorm is a browser-based webinar tool.
  • [04:50] Some like it better than Zoom.
  • [05:10] 4: Kajabi.
  • [05:30] Neil has been using this to realize free content locked behind an email gateway.
  • [06:24] 5: Formidable Forums.
  • [06:40] This is a way to make forums flexible.
  • [06:58] 6: Content Explorer.
  • [07:09] Great for checking in with competitors.
  • [08:32] 7: Chartable.
  • [08:43] This tool helps you see how you are trending on different podcast platforms.
  • [08:57] That’s it for today!
  • [09:17] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 25, 2019
How to Make Broken Link-Building 10 Times Easier | Ep. #997
04:53

In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Broken Link Building 10 Times Easier
  • [00:45] You are looking for broken pages and who links to those.
  • [01:00] Then, reach out to the people and tell them you have a great replacement.
  • [01:25] The Ahrefs Content Explorer will show you live and broken links.
  • [02:15] Neil’s team likes to contact people who link to outdated content, as well.
  • [03:30] Link builders in India and Pakistan have proven exceptional.
  • [03:38] That’s it for today!
  • [04:08] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 24, 2019
How to Uncover Your Competitor’s Content Strategy | Ep. #996
04:32

In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Uncover Your Competitor’s Content Strategy
  • [00:45] Ahrefs has a new feature that allows you to see the details about your competition’s content.
  • [01:20] We tested this by entering Backlinko into Ahrefs.
  • [02:30] This is a great way to get a baseline for your own methods and if they measure up.
  • [02:55] Ahrefs is getting into the Search Engine game.
  • [03:05] So far, this new tool they have made is accurate.
  • [03:15] Check out the content explorer for yourself!
  • [03:27] That’s it for today!
  • [03:54] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 23, 2019
How LinkedIn’s Algorithm is Changing | Ep. #995
05:08

In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How LinkedIn’s Algorithm is Changing
  • [00:45] LinkedIn’s algorithm is much more like Facebook’s now.
  • [00:55] It’s harder to get videos seen.
  • [01:22] Milk it while it lasts, until you can’t get any views from your videos.
  • [02:25] Neil’s Facebook account used to do well, but now his views are down significantly.
  • [03:00] Social sites command so much attention that you have no choice but to use them.
  • [03:15] It doesn’t always make sense to buy ads, though.
  • [04:00] That’s it for today!
  • [04:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 22, 2019
The Power of “No” | Ep. #994
04:49

In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Power of “No”
  • [00:50] The moment you say yes, you only open the door to more “yeses”.
  • [01:15] Don’t do things out of your scope, because it will take all of your time and eat away at your profits.
  • [01:40] Show that you have standards and backbone.
  • [02:05] Have firm boundaries in order to protect yourself.
  • [02:50] The more you cave in, the harder it will be for you.
  • [03:00] Always have a reason why you’re saying no. Explain the downsides.
  • [03:54] That’s it for today!
  • [03:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 21, 2019
How to Outrank Your Competition on YouTube | Ep. #993
06:14

In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Outrank Your Competition on YouTube
  • [00:50] Ideally, you want to rank #1 for keywords.
  • [01:05] VidIQ helps you track your ranking for various keywords.
  • [01:59] YouTube will look at what happens to your video within the first 24 hours. If it doesn’t do well in that time frame, you won’t get promoted.
  • [02:40] When Neil first made YouTube videos, he did well because his viewers had a high watch time.
  • [03:10] Neil used to run paid promotions, but it didn’t do much for him.
  • [03:30] He doesn’t optimize for subscriptions.
  • [03:45] Push your videos in the first 24 hours of posting.
  • [04:10] Neil has a lot of traffic from other countries.
  • [04:20] So, he will send emails at times that work for other countries.
  • [05:06] That’s it for today!
  • [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 20, 2019
Does AMP Still Help With SEO? | Ep. #992
05:51

In episode #992 , we discuss whether AMP still helps with SEO. Tune in to hear what we think about this Google service.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  Does AMP Still Help With SEO?
  • [00:42] AMP stands for Accelerated Mobile Pages.
  • [00:55] AMP helps speed up your page loads on mobile devices.
  • [01:25] Google is caching, which is why it loads so quickly.
  • [01:45] It strips a lot of stuff away to increase speed, so you lose out on a lot of conversions.
  • [02:12] AMP helps somewhat in SEO.
  • [02:22] In the United States, AMP doesn’t help with traffic.
  • [02:45] In places like Brazil, the traffic increases.
  • [03:05] If you are targeting less developed regions, AMP will still help you with SEO.
  • [03:28] However, we can’t give a definitive answer.
  • [04:05] By building on top of Google products, you risk losing control of your site.
  • [04:36] That’s it for today!
  • [05:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 19, 2019
How Often Should You Scrub Your Email List | Ep. #991
06:07

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Should You Scrub Your Email List
  • [00:40] Everyone believes you need a huge email list.
  • [00:45] If people don’t open your emails, there is no point to having them on the list.
  • [01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
  • [01:33] Eric purges his email list about once per month.
  • [01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
  • [01:58] Mailchimp doesn’t like you scrub your rolls.
  • [02:10] ConvertKit offers scrubbing automation.
  • [02:30] Neil’s list gets scrubbed daily.
  • [02:40] Make sure you send emails at least once per week.
  • [03:34] If Neil has a 31% open rate, he’s in good shape.
  • [03:55] If you have 15% or less, you may be losing revenue.
  • [04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
  • [04:55] This is because your emails will get marked as spam.
  • [05:05] That’s it for today!
  • [05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 18, 2019
The Best Podcast Analytics Tool for 2019 | Ep. #990
05:22

In episode #990, we discuss the best podcast analytics tool for 2019. Tune in to hear which tool we think is best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Podcast Analytics Tool for 2019
  • [00:38] Analytics are pretty sucky right now.
  • [00:45] Libsyn gives you episode stats, but it’s not that accurate.
  • [01:10] It can give you a sense of what kind of content people like.
  • [01:28] Chartable is a podcast analytics tool that works.
  • [01:50] It creates charts for you to understand where you’re popular and with whom.
  • [02:55] The Apple analytics tool isn’t that in-depth.
  • [03:10] It’s better than nothing.
  • [03:25] Chartable will help you compare yourself to your competition.
  • [03:45] It’s the best tool for 2019.
  • [03:55] That’s it for today!
  • [04:01] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 17, 2019
Where Content Marketing Is Heading in 2019 & Beyond | Ep. #989
07:38

In episode #989, we discuss where content marketing is heading. Tune in to hear what we think are the most important facets of content marketing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Where Content Marketing Is Heading in 2019 & Beyond
  • [00:45] As of a year ago, Neil starting writing blog posts again.
  • [01:10] People used to post content just on their website.
  • [01:25] People will now start to post in multiple locations.
  • [02:05] You can’t just rely on social media channels, you have to take an omni-channel approach.
  • [02:25] Referrals are a great way to do link-building.
  • [03:25] Translations of your content helps build traffic.
  • [03:40] Infographics will boost your visibility.
  • [04:05] There are so many countries you can target, so translations will help you expand your reach.
  • [05:30] Someone who reads your blog is 74% more likely to convert.
  • [06:15] Just create more content!
  • [06:18] That’s it for today!
  • [06:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

 

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Apr 16, 2019
When You Should Quit! | Ep. #988
06:58

In episode #988, we discuss when you should quit. Tune in to hear when and why you should give up on your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When you should quit!
  • [00:35] Many putting suck at quitting.
  • [00:54] Whatever doesn’t help Neil’s core business, he doesn’t focus on it.
  • [01:15] If you aren’t getting any traction, don’t drag it out.
  • [02:00] Set “go” and “no go” dates.
  • [02:38] When Eric got his start with the senior living business, he and his partners eventually started working on other things.
  • [03:07] They mutually agreed to shut down their joint venture.
  • [03:51] If you are not passionate about your venture, shut it down, because you naturally won’t invest time and money into it.
  • [05:10] People who make money, don’t jump around.
  • [05:25] Find the one thing that will work well for you that you can be passionate about.
  • [05:55] That’s it for today!
  • [06:21] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 15, 2019
How to Hire Offshore Marketing Talent | Ep. #987
07:33

In episode #987, we discuss how to hire offshore workers. Tune in to hear how you can get good results from talent from other countries.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Hire Offshore Marketing Talent
  • [00:40] Offshore means anyone in another country.
  • [01:10] Make sure to define the responsibilities right away.
  • [01:45] Know who you are looking for/what you need, then you can hire.
  • [02:30] Neil has found when he wasn’t specific enough, the work wasn’t high quality, because it wasn’t what he needed.
  • [03:02] Make sure to read each person’s reviews (if they have any).
  • [03:35] Eric likes to use Upwork, OnlineJobs.PH, FreeeUp.
  • [04:00] Set up a way to determine if applicants can follow very simple directions.
  • [05:08] Neil also recommends looking for workers on ProBlogger and Dribble.
  • [05:20] Forums are also a good place to look.
  • [05:26] Have workers do paid tests before hiring full-time.
  • [05:50] Make sure to run articles through copyscape.
  • [06:22] That’s it for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 14, 2019
Pricing Secrets For Your Product or Service | Ep. #986
06:30

In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Pricing Secrets For Your Product or Service
  • [00:55] Pricing is a great way to increase revenue.
  • [01:10] If your product isn’t good, increasing pricing will not help you.
  • [01:40] ProfitWell has a lot of free content on this subject.
  • [01:50] Win Without Pitching is a good book on this matter, as well.
  • [02:30] Eric’s office is coaching people on growing their businesses.
  • [02:52] As long as you are providing high value, you can charge a high price.
  • [03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price.
  • [04:35] Hubspot went from paid to freemium and offered upgrades to more services for a price.
  • [05:05] That’s it for today!
  • [05:55] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 13, 2019
Is Hiring a PR Firm Worth It?| Ep. #985
06:33

In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Hiring a PR Firm Worth It?
  • [00:45] PR Firms will help you get more coverage.
  • [01:15] Some charge a retainer, which is a lot of money per month.
  • [02:45] Paying as you go is a better model.
  • [03:10] PR firms on retainer aren’t always the most productive or proactive.
  • [03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you.
  • [04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns.
  • [04:20] PR is good for building brand trust.
  • [05:00] For the vast majority of people, hiring a PR firm won’t be worth it.
  • [05:20] Check out the book Purple Cow.
  • [05:30] That’s it for today!
  • [05:53]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 12, 2019
7 Tools For Running A Successful Content Marketing Campaign| Ep. #984
07:10

In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign
  • [00:36] 1: Ubersuggest.
  • [00:45] Free to use and great for researching keywords.
  • [00:57] 2: Mailchimp.
  • [01:05] Email blasts will always work.
  • [01:57] 3: MobileMonkey.
  • [02:10] Use this to blast via Facebook Messenger.
  • [02:30] 4: BuzzSumo.
  • [02:38] Great for seeing what your competitors are doing.
  • [03:18] 5: SocialBlade.
  • [03:30] Helpful to see social sharing information.
  • [03:40] 6: VidIQ.
  • [03:45] Helps with keyword and video optimization.
  • [04:25] 7: Clickflow.
  • [04:27] Eric’s SEO A/B testing software.
  • [05:45] That’s it for today!
  • [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 11, 2019
When Should You Take Profits In Your Company?| Ep. #983
08:08

In episode #983, we discuss when or if you should take profits from your company. Tune in to hear when you should plan for this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When Should You Take Profits In Your Company?
  • [01:02] Neil started a company when he was 16 and didn’t start taking profits until he was 20/21.
  • [01:21] He thinks he was foolish for waiting so long.
  • [01:35] If you need the money, take what you need to survive.
  • [02:24] It’s also wise to reinvest your profits.
  • [02:50] Things can go wrong, so putting profits aside for emergencies is smart.
  • [03:35] Know your living expenses, so you can determine what you need.
  • [04:05] Maybe you want to travel or live a good life; if that is important, take the profits.
  • [04:41] Some companies don’t do dividends, because they are re-investing them.
  • [05:20] Don’t expand beyond your core business.
  • [06:46] That’s it for today!
  • [07:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 10, 2019
How to Combat Your Declining Social Media Traffic| Ep. #982
08:17

In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic
  • [00:50] Even traffic on Neil’s LinkedIn video posts has declined.
  • [01:15] Now, Neil is seeing his reach decline to less than 20,000.
  • [01:40] Instagram Live is new, so they are boosting those posts.
  • [02:05] Eric thinks you should try the omni-channel approach to avoid the decline.
  • [02:25] Neil agrees that you need to leverage the newest channels to boost your reach.
  • [02:45] You need to scrub those who don’t engage from your email lists.
  • [03:10] Spend money on paid ads in order to target the right people.
  • [04:20] Social media is a numbers game.
  • [04:30] It’s also important to know what your audience cares about.
  • [04:50] If people aren’t engaging, it’s probably because they don’t like your content.
  • [05:15] Think about social media content as a form of testing.
  • [05:25] Test out different types of content and see what works.
  • [05:55] Grant Cardone is good at slicing up the content they have and repurposing it.
  • [06;18] When repurposing content, post natively to the channel.
  • [06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them.
  • [07:11] That’s it for today!
  • [07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 09, 2019
How to Grow Your SEO Traffic Consistently| Ep. #981
07:12

In episode #981, we discuss how to grow your SEO traffic consistently. Tune in to hear what you should focus on for long-term success.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your SEO Traffic Consistently
  • [00:45] With SEO, traffic is always up and down.
  • [00:53] Neil ignores algorithms.
  • [01:10] When trying to get more traffic, Neil focuses on user experience.
  • [02:30] Backlinks are helpful, but not the be-all, end-all.
  • [02:45] For desktop and mobile, Single Grain is a fast site, which is key to customer experience.
  • [03:53] If you are counting on algorithms, you are playing for the short-term. If you are planning for the long-term, don’t concern yourself with dips in traffic.
  • [04:45] Remember to update years-old content.
  • [05:36] Put the user first and consider the long-term outcome.
    [05:40] That’s it for today!
  • [06:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 08, 2019
When You Should Ignore SEO| Ep. #980
07:16

In episode #980, we discuss whether you should ignore SEO. Tune in to hear if you should ignore SEO when building a business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When You Should Ignore SEO
  • [00:54] Maybe you shouldn’t do SEO in the beginning if you have investors.
  • [01:15] Paid ads may work faster and better in the beginning.
  • [01:55] If you don’t know which keywords to use, you won’t get results right away.
  • [02:55] Once you know the right keywords and how to convert organically, that’s when you can focus on SEO.
  • [03:20] It takes a long time to get rolling with SEO.
  • [04:20] If you cut corners and decide you want to pay for cheap links, you will handicap yourself.
  • [04:50] SEO has gotten tougher for newcomers.
  • [05:05] Consider your long and short-term goals before diving into SEO.
  • [05:20] That’s it for today!
  • [05:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 07, 2019
Should You Go Freemium?| Ep. #979
07:19

In episode #979, we discuss whether it pays to give out freemium services. Tune in to hear whether you should offer freemium plans to your customers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Go Freemium?
  • [00:47] Freemium isn’t just SaaS, it works in so many different fields and categories.
  • [01:04] Freemium is a service that is free with basic functions, but if you want more functionality, you need to pay.
  • [01:43] Ora Brush is a free tongue cleaner, but they also sell other oral health accessories.
  • [02:06] Some people will even give away free book chapters to encourage the purchase of the full book.
  • [02:30] Hubspot’s CRM is free.
  • [03:14] Profitwell is a services business that is free.
  • [04:00] If you want 100 paying customers, you will need 2000 freemium users.
  • [04:33] There is software for everything with competitors for each field.
  • [04:55] It’s harder to convert and freemium will cost you money.
  • [05:09] Freemium is a marketing channel.
  • [05:55] Ubersuggest gets about 9700 visitors per day.
  • [06:17] That’s it for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 06, 2019
Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? | Ep. #978
04:53

In episode #978, we discuss whether you should focus on one or multiple keywords in your blog posts. Tune in to hear how we approach blogging and keyword rankings.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO?
  • [00:35] One of our live viewers, Dinesh, recommended this topic.
  • [00:55] NSFW sites usually rank for the most keywords.
  • [01:05] Focus on one keyword first.
  • [01:15] Once you rank for one, try to then build in other keywords.
  • [01:35] Neil thinks you can do multiple keywords at a time.
  • [01:45] Neil writes, doesn’t worry about keywords, and checks for which keywords the post naturally ranks.
  • [02:00] Once he sees what his keywords are, he adjusts the post to fit more closely around those keywords.
  • [02:06] SEO is a big hit-or-miss business.
  • [02:32] Neil says to focus on the quality of your content before focusing on keywords.
  • [02:58] Eric likes checking Ahrefs.
  • [03:22] Look at the top pages on Ahrefs and see for which keywords they rank.
  • [04:00] Clickflow is also useful for this.
  • [04:06] That’s it for today!
  • [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 05, 2019
Does Podcast Advertising Actually Work? | Ep. #977
04:14

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Does Podcast Advertising Actually Work?
  • [00:35] MeUndies advertises on podcasts. They make $75 Million a year.
  • [00:48] They spent a third of their marketing budget on podcast advertising.
  • [01:10] Eric thinks this is “stupid”.
  • [01:40] Once you start advertising overly consistently, the message becomes lost on people.
  • [02:15] People reach out wanting to advertise with us all the time.
  • [02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.
  • [03:05] Knowing the audience is key.
  • [03:15] It has to be the right product for the right people.
  • [03:20] That’s it for today!
  • [03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 04, 2019
What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976
04:54

In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week?
  • [00:35] Eric writes 3-6 posts per week.
  • [01:22] Neil only writes 1 post per week.
  • [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content.
  • [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week.
  • [02:51] Take the opposite approach of your competitors’ posts.
  • [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences.
  • [04:00] Start off slow and steady.
  • [04:10] That’s it for today!
  • [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 03, 2019
If You are Overwhelmed by All the New Marketing Tactics, Do This Instead | Ep. #975
05:50

In episode #975, we discuss what to do when you are overwhelmed by all the new marketing tactics. Tune in to hear what you can do to decrease the pressure you are putting on yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: If You are Overwhelmed by All the New Marketing Tactics, do this Instead
  • [00:38] Instead, focus on one channel.
  • [00:58] If you are overwhelmed, just double down on what you are already doing.
  • [01:25] Even though Neil is doing a bunch of different things, he still focuses on blogging.
  • [01:42] Eric likes creating video content and he’s good at it.
  • [02:40] Eric gets 1350 new subscribers per month and 64,000 views.
  • [03:08] Just figure out what is right for you.
  • [03:15] Neil is flyout out to SXSW and will be talking about SEO for text-based content.
  • [04:05] If you are bad at Instagram, find someone who is good at it.
  • [04:20] Hiring the right people is key.
  • [04:48] Once you have volume, you can make these important hires.
  • [05:05] That’s it for today!
  • [05:09] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 02, 2019
Why You Shouldn’t Share Income Information | Ep. #974
03:54

In episode #974, we discuss why you shouldn’t publicly share income information. Tune in to hear the dangers of being so forthcoming.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn’t Share Income Information
  • [00:53] When things are going well for you and you share the details of your income, people will begin copying your methods.
  • [01:05] You only invite competition and resentment.
  • [01:25] Once, Eric referred a customer onto someone else.
  • [01:38] He then got sued because the customer felt the other company wasn’t helpful and wanted Eric to pay back the amount of the money he felt he wasted.
  • [02:10] Sharing income reports puts a target on your back.
  • [03:05] You can share your income at the beginning, but once you start making more, scale back the sharing.
  • [03:07] That’s it for today!
  • [03:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 01, 2019
What’s the ROI of a Live Event? | Ep. #973
07:04

In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What’s the ROI of a Live Event?
  • [00:45] We’re throwing a live event in June.
  • [00:55] It costs roughly $20-30 a head to do an event the right way.
  • [01:25] Since we’re not charging for the event, we aren’t making money.
  • [01:40] People say if you charge, 40-50% of attendees will not show up.
  • [01:50] People will pay and then no-show.
  • [02:57] Sponsors are how you can make a profit.
  • [03:50] Either ticket sales or sponsors will cover your costs.
  • [04:15] Our goal isn’t to make money.
  • [05:02] Clarion is an events company that goes around buying up conferences.
  • [06:08] That’s it for today!
  • [06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Mar 31, 2019
Where Podcasting is Going Next | Ep. #972
06:08

In episode #972, we discuss the future of podcasting. Tune in to hear where we think podcasting is going next.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Where Podcasting is Going Next
  • [00:35] Luminary is a company that is trying to be the Netflix of podcasting.
  • [00:55] Their at the stage where they are producing their own shows and they charge a subscription fee.
  • [01:15] Podcasting is becoming a maturing field.
  • [01:45] Neil thinks podcasting is heading towards full integration into daily life.
  • [02:30] He thinks it will integrate with Alexa and other smart home devices.
  • [03:15] Mary Meeker does an internet trend report every year.
  • [03:45] There is a gap in monetization for podcasts.
  • [04:15] Anchor allows you to make podcasts and monetize.
  • [05:02] AI isn’t where it needs to be yet, but it will soon be advanced enough to know when you want to listen to certain things.
  • [05:15] That’s it for today!
  • [05:20] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 30, 2019
Is Luck Even a Thing in Business? | Ep. #971
05:13

In episode #971, we discuss if luck is even a thing. Tune in to hear if success is just a matter of good luck.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Luck Even a Thing in Business?
  • [00:35] Neil met Guy Kawasaki and he said he would invest in luck over anything else.
  • [01:10] Jim Collins wrote a post about the “Return on Luck”.
  • [01:35] Being white and upper class was a benefit to the founder of Microsoft.
  • [02:00] However, there are many people who grew up that way, so why are there so few people like Bill Gates?
  • [02:20] Luck is great, but you have to work hard to capitalize on it.
  • [02:45] Eric grew up in a middle-class family, but has had a good deal of success.
  • [03:05] There is something to be said for hard work and execution, because you can’t pick luck.
  • [03:30] Eric found his partner at Clickflow through a stroke of luck (by chance).
  • [04:20] Don’t worry about luck, it will just happen.
  • [04:28] That’s it’s for today!
  • [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 29, 2019
A Few Slick Ways to Get Ahold of Your Leads | Ep. #970
04:24

In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Couple Slick Ways to Get Ahold of Your Leads
  • [00:35] Try text messages.
  • [00:40] Sending one with the person’s name and a question mark may be enough to get their attention.
  • [00:45] It’s one way to start a conversation.
  • [00:55] Facebook Messenger is another useful tool.
  • [01:05] Mobile Monkey or ManyChat are ways to broadcast through Messenger.
  • [01:20] Schedule a call right when you get their attention.
  • [01:34] You can always follow up with text-based reminders.
  • [01:48] ScheduleOnce and HubSpot will help you get this done.
  • [02:15] Text message open rates are somewhere near 99%.
  • [02:40] If you call a lead within the first five minutes, your chance of closing the sale will increase.
  • [03:03] Throw a live event and invite your leads.
  • [03:15] The in-person touch-point has proven successful.
  • [03:41] That’s it for today!
  • [03:44] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 28, 2019
7 Creative Ways to Monetize Your Podcast | Ep. #969
06:38

In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Creative Ways to Monetize Your Podcast
  • [00:32] 1: Use advertising.
  • [00:45] Some podcasts have ads before, during, and after the show. This is a great way to monetize.
  • [01:10] Podcast attention is highly rated right now.
  • [01:20] 2: Throw your own live event.
  • [01:30] Charge admission.
  • [01:58] People who listen to podcasts are often in a high income bracket.
  • [02:11] MeUndies spends a third of their marketing budget on Podcasting.
  • [02:30] 3: Subscriptions.
  • [02:40] Asian Podcasters monetize through subscriptions.
  • [03:16] 4: Sell info-products.
  • [03:57] 5: Sponsorships and VIP experiences.
  • [04:16] Our live event is sponsored and we are also offered premiere experiences at a cost, which is how we avoided charging people for the event itself.
  • [04:27] 6: Affiliate commission.
  • [04:45] Promote someone else’s product using a unique URL and get a kickback from the company you are promoting.
  • [05:04] 7: Promote physical products.
  • [05:15] One Podcaster promotes the Freedom Journal.
  • [05:30] That’s a great income stream.
  • [05:40] That’s it for today!
  • [05:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 27, 2019
The Best Slack Communities for Marketers | Ep. #968
04:01

In episode #968, we discuss which Slack community that is the best resource for marketers. Tune in to hear which community we both agree is the best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Slack Communities for Marketers
  • [00:33] Traffic Think Tank is a community run by Matthew Barbie, Nick Eubanks, and a third person.
  • [00:56] It’s one of the most engaging Slack groups out there.
  • [01:30] Neil signed up for the Authority Hacker course, because he liked their Facebook ad.
  • [01:55] Traffic Think Tank is one of the favorite communities of Neil’s team.
  • [02:15] Eric thinks he got value out of watching their videos.
  • [02:41] TTT is always adding more content and the community around them provides value, as well.
  • [03:10] That’s it for today!
  • [03:16] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 26, 2019
7 Creative Ways to Collect Email Addresses Without Being Spammy | Ep. #967
03:59

In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Creative Ways to Collect Email Addresses Without Being Spammy
  • [00:33] 1: Spin the Wheel.
  • [00:45] As long as you offer something of value, people will be excited about it.
  • [00:48] 2: Add little yellow boxes and get them to opt-in to offers.
  • [01:03] 3: Block off content.
  • [01:15] Make a portion of the content accessible only if someone enters an email address. This could also just be bonus content.
  • [01:44] 4: Create cloaked links and drive people back to an offer. Try Pretty Links.
  • [02:22] 5: Create quizzes.
  • [02:34] Collect enough info for a full lead.
  • [02:41] 6: Use Outgrow to put calculators on your site.
  • [02:54] 7: Use MobileMonkey to opt-in to your Facebook Messenger list and your email list.
  • [03:13] That’s it for today!
  • [03:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 25, 2019
How to Market When You’re a Nobody | Ep. #966
05:28

In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market When You’re a Nobody
  • [00:40] Eric and Neil are technically “nobodies”.
  • [01:06] Look to see who is getting traction.
  • [01:20] BuzzSumo will help you figure out what’s hot in your field.
  • [01:35] You can also cross-link with popular people and sites.
  • [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
  • [03:30] Most people do not know us!
  • [03:42] The more people who don’t know you, the more people you can convert.
  • [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
  • [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
  • [04:44] That’s it for today!
  • [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 24, 2019
What You Should do When People Complain About Your Product or Service | Ep. #965
05:31

In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Should do When People Complain About Your Product or Service
  • [00:38] It’s a good thing when people complain, because you get more value from this kind of feedback.
  • [00:59] Look for recurring feedback, because then you know it’s an actual issue and not just a one-off.
  • [02:05] Sometimes, people will complain, but it won’t make sense to address it.
  • [02:30] Solve the problems that a majority of the complaints are about.
  • [02:54] Eric likes to send NPS surveys.
  • [03:00] His team uses AskNicely.
  • [03:28] Neil likes Qualaroo.
  • [03:45] SurveyMonkey has built-in feedback tools.
  • [04:00] Complaints will humble you and make you better.
  • [04:15] Speed is the key to responding to issues.
  • [04:30] Show people that you are proactive and respond swiftly, so they hold a higher opinion of you.
  • [04:37] That’s it for today!
  • [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 23, 2019
When Does it Make Sense to Have Sales Reps? | Ep. #964
05:28

In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When Does it Make Sense to Have Sales Reps?
  • [00:41] You shouldn’t hire a rep without testing out sales yourself.
  • [00:55] You need to have an understanding of the objections you will run into.
  • [01:11] Try doing it yourself for 30-60 days.
  • [01:30] Once you have a process, hire a rep.
  • [01:48] Start-ups fail because of premature scaling.
  • [02:45] If you hire prematurely, you will only end up having to fire people and losing money.
  • [03:01] When you hire people, it may not even work out.
  • [03:15] Have the rep do a paid trial to see what their skills are.
  • [03:40] The CEO of Saastr, Jason Lemkin, has a blog post that breaks down the steps to hiring a sales rep.
  • [04:20] Sales reps don’t solve everything.
  • [04:21] That’s it for today!
  • [04:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 22, 2019
7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk | Ep. #963
06:45

In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk
  • [00:36] 1: How do you get better at marketing?
  • [00:41] What are you reading to enhance your skills and understanding of the field?
  • [00:52] Marketing is ever-evolving, so you have to read blogs to stay up-to-date.
  • [01:20] 2: What would you change?
  • [01:30] If they can’t tell you how they would improve your business, how will they be as a hire?
  • [02:07] 3: Have them do a paid trial.
  • [02:55] 4: What do you do when an experiment fails?
  • [03:06] A great way to understand their thought process.
  • [03:30] 5: If you had $10 Million, in what would you invest?
  • [03:50] A great way to gain insight into the potential hire.
  • [04:05] Also a way to gauge how humble or arrogant they are.
  • [04:11] 6: What do you think our competitors are doing that we are not, but should be?
  • [04:56] 7: What is your most impressive marketing accomplishment?
  • [05:00] This will give insight into how they think and what their skills are.
  • [05:37] That’s all for today!
  • [06:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 21, 2019
How to Target Effectively on LinkedIn | Ep. #962
05:26

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Target Effectively on LinkedIn
  • [00:38] On LinkedIn, you can target job titles, specialties, or seniority.
  • [00:56] Targeting job titles is the easiest option.
  • [01:16] Although everyone has odd titles nowadays.
  • [01:30] The specialties option allows you to search for job function.
  • [01:42] Seniority helps you narrow down the level of employee you are seeking.
  • [02:10] It’s all about the content you produce.
  • [02:24] Post content that’s related to your business.
  • [03:02] When your post is more specific, you will get engagements from real leads.
  • [03:30] LinkedIn groups are an option.
  • [03:45] Retargeting is another option.
  • [04:00] It’s about layering the options, so you can laser-target.
  • [04:15] That’s all for today!
  • [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 20, 2019
Do You Even Need to Blog Anymore? | Ep. #961
05:28

In episode #961, we discuss whether blogging is still relevant. Tune in to hear if this method is still effective.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do You Even Need to Blog Anymore?
  • [00:35] We still blog, but we try not to spend money on it.
  • [01:15] You can’t please everyone with one format, which is why it is important to blog.
  • [01:21] Blogs still generate more traffic from a Google search.
  • [01:40] Podcasting only gets good traffic for the first 30 days.
  • [02:08] When you blog, you have more control over the SEO.
  • [02:35] People are able to find you more organically.
  • [03:00] In general, the answer is yes, but that doesn’t mean you need to create thousands of blog posts.
  • [03:45] If you’re going to blog, write about new, fresh ideas.
  • [04:05] Once Google recognizes your site as “quality” it will push your results to the top.
  • [04:18] That’s it for today!
  • [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 19, 2019
7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960
06:17

In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Dead Simple Social Media Marketing Tactics That Still Work Today
  • [00:45] 1: Post your content repeatedly on social media.
  • [00:55] Share a few times in the first 24 hours and you’ll get more hits than you normally would.
  • [01:30] 2: Push things to your email list.
  • [01:53] 3: Post a portion of your post on LinkedIn.
  • [02:01] Make sure to link to your site so people can finish the post.
  • [02:10] 4: Repurpose your content.
  • [02:30] Make sure things are formatted for the sites you are using.
  • [02:48] 5: A week after you’ve posted something, post the entirety of it to social media (like Facebook).
  • [03:43] 6: Go back to basics.
  • [03:59] Look at your engagements ( using TubeBuddy or similar) to get a sense of what performs well.
  • [04:25] Create posts based around your most successful topics.
  • [04:56] 7: Make sure you keep your paragraphs short.
  • [05:22] Short sentences and paragraphs will get you more reach.
  • [05:30] That’s all for today!
  • [05:33] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 18, 2019
The Craziest Content Marketing Tactic EVER | Ep. #959
04:37

In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Craziest Content Marketing Tactic EVER
  • [00:37] Neil’s craziest tactic was when he stopped doing content marketing as often and started creating and giving away free software instead.
  • [00:52] Product-led growth has served him well.
  • [01:25] Not many people know how to build products, so take advantage of that marketing tactic.
  • [01:50] A crazy tactic is to use the marketing channel or method that isn’t popular yet.
  • [02:38] Another crazy tactic is the content sprouting approach (more or less omni-channel marketing).
  • [03:30] Figure out what’s right for your business.
  • [03:43] UberSuggest is still growing month-over-month.
  • [03:48] That’s it for today!
  • [03:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 17, 2019
How Often You Need to Post on Facebook | Ep. #958
05:24

In episode #958, we discuss how often you need to post on Facebook. Tune in to hear how often you need to post on this platform and why.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often You Need to Post on Facebook
  • [00:40] The median time spent on Facebook has gone down over the years.
  • [00:57] The median engagement rate for Instagram is only slightly higher.
  • [01:20] Eric’s team is only posting twice per day, but Neil’s team tries not to exceed one post per day.
  • [01:45] People can ask not to see your content, so it’s to your benefit to not flood the site.
  • [03:15] Neil boosts some of his posts, but not all of them.
  • [03:30] When Eric goes live, he simulcasts it on YouTube and Facebook. They also boost the live stream to their custom audiences through an agency accelerator.
  • [04:18] That’s it for today!
  • [04:24] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 16, 2019
How Paid Advertising is Actually Dying | Ep. #957
05:24

In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Paid Advertising is Actually Dying
  • [00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI.
  • [01:10] So much VC money is getting wasted on ad spending.
  • [02:05] You need to think about upsells and downsells.
  • [02:40] Think of all the possible outlets you can use to push your upsells and downsells.
  • [03:30] The biggest companies in China are not ad platforms, which is different here in the US.
  • [03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion.
  • [04:15] China is better at monetizing, but we’re getting there.
  • [04:16] That’s all for today!
  • [04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 15, 2019
If Your Business is About to Fail, What do You Do? | Ep. #956
06:10

In episode #956, we discuss what you should do if your business is failing. Tune in to hear how you can bring your company back from the brink.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: If Your Business is About to Fail, What do You Do?
  • [00:35] When Eric took over Single Grain, it was about to fail.
  • [00:54] Eric mapped out the worst case scenario and tried to plan for that.
  • [01:15] Ultimately, it helped him turn things around and had contingency plans for various scenarios.
  • [02:05] Khosla Ventures has great blog posts, including one called, “If/Then Planning”.
  • [02:33] Look at your numbers.
  • [02:52] Go back to basics: what was successful in the past?
  • [03:10] Replicate your past successes.
  • [04:15] Eric is focused and isn’t spread thin anymore. He used to burn a lot of money.
  • [04:35] That’s it for today!
  • [04:42] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 14, 2019
7 Hacks to Boost Your Conversion Rate | Ep. #955
06:44

In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Hacks to Boost Your Conversion Rate
  • [00:40] 1: Personalization.
  • [00:50] Try using Clearbit to help you personalize your pitch.
  • [01:11] 2: Adding location to your copy.
  • [01:52] 3: Don’t sleep on site speed.
  • [02:10] 4: Remarketing videos.
  • [02:34] Make sure you’re using the opposite pitch.
  • [03:05] 5: Dynamic retargeting.
  • [03:20] This is a more personal approach.
  • [03:45] 6: Talk to your audience.
  • [03:56] Whether on the phone or through a survey, you will see more conversions.
  • [04:25] 7: Planning poker.
  • [04:35] This is a way for the team to debate the finer points of certain A/B tests.
  • [05:30] That’s all for today!
  • [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 13, 2019
How to Structure Your SEO Team | Ep. #954
07:09

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Structure Your SEO Team
  • [00:45] Neil does a region-based search for team members.
  • [01:05] He likes to look internationally for people to write content for their native country.
  • [01:45] Eric once worked for an SEO strategist.
  • [02:05] On this team, there was a lead, a strategist, and a tactician.
  • [02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
  • [02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
  • [03:25] It’s very important to hire someone for content repurposing.
  • [04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
  • [05:15] Heavy content is important when you’re starting out.
  • [05:41] That’s it for today!
  • [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 12, 2019
How to Hire a VP of Growth | Ep. #953
07:02

In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Hire a VP of Growth
  • [00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers.
  • [01:15] Ask for referrals.
  • [01:30] Neil recommends researching your competitors and who their growth people are.
  • [01:55] Shoot the growth people messages and introduce yourself.
  • [02:10] Then ask these people for referrals (this may even include them).
  • [03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities.
  • [04:40] Eric’s friend hired two growth people based on Eric’s recommendation.
  • [05:50] That’s it for today!
  • [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 11, 2019
How to Structure Your Content Marketing Team | Ep. #952
08:25

In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Structure Your Content Marketing Team
  • [00:52] Eric’s team manages a dozen or so types of content.
  • [01:50] Neil’s team manages about the same amount of content.
  • [03:25] Each person on Eric’s team has a specific role.
  • [04:05] They are a mix of full-time and contract workers.
  • [05:45] Eric’s content is up significantly.
  • [05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation.
  • [07:30] That’s it for today!
  • [07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 10, 2019
7 Unconventional Ways to Generate More Leads | Ep. #951
06:32

In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unconventional Ways to Generate More Leads
  • [00:36] 1: Have a customer data platform, like Segment.
  • [00:50] The ability to narrow down leads based on certain data is key to your success. Segment allows you to do this.
  • [01:40] 2: Make sure you are getting all the information you need.
  • [01:57] Lead Quizzes makes it easier to capture leads.
  • [02:21] 3: Personalization.
  • [02:30] Drift allows for personalization in chats.
  • [03:00] 4: MaxMind.
  • [03:15] Include city and location within your copy.
  • [03:50] 5: Mad Kudu is a lead-scoring tool.
  • [04:15] 6: Clearbit allows you to pre-populate information in forms.
  • [04:30] 7: Live chat is a great resource.
  • [05:15] Check out Subscribers.com.
  • [05:24] That’s it for today!
  • [05:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 09, 2019
A Simple hack to Combine Facebook and Google Ads | Ep. #950
05:40

In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Simple hack to Combine Facebook and Google Ads.
  • [00:50] Rand Fishkin Tweeted about an interesting concept.
  • [01:10] Links have a way of indicating from whence they came.
  • [01:25] This makes it easier to figure out how to target someone.
  • [02:05] Don’t forget the marketing rule of 7.
  • [02:25] When someone engages with you on one platform, you can try to connect with them via other social channels.
  • [03:00] The rule of 7 may be becoming the rule of 14.
  • [03:50] Since you’re spending the money anyway, you may as well use all channels to target potential customers.
  • [04:28] That’s all for today!
  • [04:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 08, 2019
7 New Marketing Tools that will help you Dominate in 2019 | Ep. #949
06:21

In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019
  • [00:35] 1: UberSuggest.
  • [00:42] The app now has a traffic analyzer.
  • [01:15] 2: Meet Edgar.
  • [01:30] This tool helps you schedule and share content.
  • [01:40] 3: Exit Intel.
  • [01:45] This tool is similar to Bounce Exchange, but it’s free.
  • [02:30] 4: Lead Quizzes.
  • [02:38] Drive people through the quiz flow and you can collect additional lead info.
  • [02:50] 5: Hole.io or Segment.
  • [02:55] These two tools are CDP’s.
  • [03:37] 6: Clickflow.
  • [03:45] Clickflow helps you A/B test your content.
  • [03:55] 7: Outgrow.
  • [04:10] This tool allows you to make calculators, which helps drive leads.
  • [04:31] Bonus: Datanyze.
  • [04:48] This tool is a web scraper and helps you determine what types of tech a given site is using.
  • [05:27] That’s it for today!
  • [05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 07, 2019
How SEO Will Change in 2020 (And You're Not Going to Like It) | Ep. #948
05:07

In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How SEO Will Change in 2020 (And You're Not Going to Like It)
  • [00:35] We have talked about this before.
  • [00:45] Voice search is going to change everything.
  • [00:55] 50% of searches will be voice searches by 2020.
  • [01:02] Voice searches will pull from you website and give an answer, which means less traffic for you.
  • [01:55] Optimize for featured snippets.
  • [02:07] Consider on building your brand to avoid the dip in traffic you will get.
  • [02:45] You have to build your brand.
  • [03:05] When you add Amazon Polly to your site, it will take your posts and convert it to audio.
  • [03:30] Some people would prefer to listen rather than read.
  • [03:35] You need to start preparing for the future.
  • [03:58] That’s it for today!
  • [04:02] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 06, 2019
A New Way to Get More Traffic From LinkedIn | Ep. #947
03:38

In episode #947, we discuss the new way to get more traffic from LinkedIn. Tune in to hear the new way you can market yourself on LinkedIn.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A New Way to Get More Traffic From LinkedIn
  • [00:33] LinkedIn Live is going to be the best new way to get more traffic.
  • [00:47] They are pushing live extremely hard right now.
  • [01:02] Just go live!
  • [01:06] It’s doesn’t have to be great; either way you will still get more traffic.
  • [01:40] Live is invite only right now.
  • [02:03] This is the kind of thing that has a first-movers advantage.
  • [02:19] Wirecast is integrated with LinkedIn, which is a great way to go live.
  • [02:32] That’s it for today!
  • [02:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 05, 2019
7 Social Media Predictions That'll Come True in 2019 | Ep. #946
05:59

In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Social Media Predictions That'll Come True in 2019
  • [00:35] 1: Live is going to get bigger this year.
  • [00:58] 2: We’re going to see social networks pushing for more video content.
  • [01:22] 3: Monetization is going to get better.
  • [01:38] 4: The podcast market is going to get much bigger.
  • [01:50] China’s podcast marketing is making millions of dollars.
  • [02:18] 5: Comments are going to increase the virality of posts.
  • [02:35] Social networks are going to rank things by the number of comments a given post has received.
  • [03:40] Neil considers podcasts to be “social”.
  • [04:03] 6: All social algorithms will start to behave the same way.
  • [04:25] 7: A lot more people are going to go to YouTube to market.
  • [04:46] That’s it for today!
  • [04:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 04, 2019
How to Master Omnichannel Marketing In 2019 | Ep. #945
05:45

In episode #945, we discuss how you can master the omnichannel approach. Tune in to hear how you can increase conversions in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Master Omnichannel Marketing In 2019
  • [00:42] We agree that omnichannel marketing is the best way to go.
  • [01:10] We’ve discussed the rule of 7 before.
  • [01:25] Make use of all the channels available to you.
  • [02:08] Start off with similar channels.
  • [02:17] If you start off with video content, tackle Instagram, YouTube, LinkedIn. Etc.
  • [02:56] You can convert a webinar into a blog posts and then convert blog posts into additional videos.
  • [03:30] Pollinate the internet with your information.
  • [03:45] Instead of hitting one resource, hit a bunch at the same time.
  • [04:00] If you leverage this approach, you will see increased results.
  • [04:15] Also, remarket your audience.
  • [04:26] That’s it for today!
  • [04:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 03, 2019
What Percentage of Your Revenue Should You Allocate to Marketing? | Ep. #944
05:13

In episode #944, we discuss what percentage of your revenue should be allocated to marketing. Tune in to hear how much you should be spending.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Percentage of Your Revenue Should You Allocate to Marketing?
  • [00:45] We think budgets are useless.
  • [00:55] Even Fortune 1000 companies agree with us.
  • [01:15] If you could spend money and it’s profitable, why wouldn’t you keep scaling up?
  • [01:30] Budgets should be based on profitability.
  • [02:10] There’s nothing wrong with losing money on the front end.
  • [02:35] If you have to have a percentage, most people would say 15% (or somewhere in that range).
  • [02:55] Neil would start with as little at $100-1000.
  • [03:47] If you have a service business, the more customers you add, the worse the service gets. It’s different when you have a product.
  • [04:08] Focus on getting the ratio correct.
  • [04:10] That’s all for today!
  • [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 02, 2019
How This One Simple Marketing Tool Will Power Up Your Sales | Ep. #943
05:21

In episode #943, we discuss the one marketing tool that will power up your sales. Tune in to hear which tool will help you increase your sales exponentially.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How This One Simple Marketing Tool Will Power Up Your Sales
  • [00:34] Dux Soup is a LinkedIn tool that will help you visit profiles and message people.
  • [00:46] We’re not sure if it breaks the TOS of LinkedIn.
  • [01:05] When you visit profiles, it will give you their personal email address and allow you to tag and message people.
  • [01:15] In other words, it’s just a way to help you stay top of mind (even though it may be breaking some rules).
  • [01:33] If you’re in another country, this may not matter.
  • [02:14] It’s so easy to create a digital marketing business, that you may have a lot of competitors.
  • [02:25] In order to beat them, you need to stay top of mind.
  • [02:47] Dux Soup Turbo integrates with Zapier.
  • [03:02] This helps you add them to your CRM.
  • [03:45] You need to have personalized messages, which Dux Soup allows you to do.
  • [04:10] That is it for today!
  • [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 01, 2019
How to Get Exponential Results With Your Content Marketing | Ep. #942
06:54

In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Exponential Results With Your Content Marketing
  • [00:45] We have blog content that is mediocre in terms of production and quality.
  • [01:18] You have to look for winning content.
  • [01:45] Go look at your best-performing content and increase results there.
  • [02:08] Look at the keywords driving most of your traffic on GSC, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords.
  • [02:42] The 80/20 rule is generally true.
  • [03:00] Use Clickflow or GSC to split test your headlines.
  • [03:33] A/B testing your content is important.
  • [03:45] It’s a little effort for great results.
  • [03:58] As other related sites or sites you’ve mentioned for a Tweet or share.
  • [04:22] Pillar pages are well-designed chapters of information.
  • [04:48] Each chapter should be 4000-5000 words.
  • [05:00] The links are internal and interconnected. It’s a great way to increase rankings.
  • [05:36] It’s a pain to update content, but it’s important.
  • [05:47] That’s it for today!
  • [05:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Feb 28, 2019
Neil Patel’s Instagram Strategy for 2019 | Ep. #941
07:22

In episode #941, we discuss Neil’s new Instagram strategy. Tune in to hear what you can learn from him.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Neil Patel’s Instagram Strategy for 2019
  • [00:40] Eric noticed that Neil’s Instagram was blowing up.
  • [00:54] A few months ago, he thought he sucked at Instagram, but one of his employees started logging in and making great posts.
  • [01:32] Neil leverages Instagram to bring in more traffic to his YouTube channel.
  • [01:55] Micro content is what works on Instagram.
  • [02:15] We do it to stay in touch with people, as well.
  • [02:45] Eric thinks it’s the rule of 14 now, instead of 7.
  • [03:00] Social media is hard to track/predict.
  • [03:35] Build your audience first, then try to transfer that to your other outlets.
  • [04:00] Creating an audience is a great way to grow your business and revenue/
  • [04:20] Eric likes to go live as often as possible.
  • [04:45] Do what Tai Lopez does and go live on 5 different phones.
  • [05:05] Going live on YouTube has accelerated Eric’s company’s growth.
  • [05:56] That’s it for today!
  • [05:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Feb 27, 2019
How to Rank One Page For THOUSANDS of Keywords | Ep. #940
06:23

In episode #940, we discuss how get one page to rank for thousands of keywords. Tune in to hear how you can crush your competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank One Page For THOUSANDS of Keywords
  • [00:40] Eric’s team has a video that ranks for “engagement”.
  • [00:55] But how do you rank for a couple thousand keywords?
  • [01:15] When  you write long form content, Google will pick it up and rank you for more keywords.
  • [01:40] All of Neil’s posts are long form.
  • [01:50] The Power Page Concept is where you upgrade your posts to 10,000-20,000 words.
  • [02:12] You can include sections or chapters.
  • [02:40] Make sure the keywords for which you rank are driving traffic.
  • [03:30] Take your most popular pages and find the main keywords for which you rank. Put them in any keyword tool and it will tell you all the long-tail variations of that term. Go back and use the long-tail variations.
  • [04:38] You can hire people to write basic content, then check your analytics to see which are working.
  • [05:01] Take those and apply the Power Page Concept.
  • [05:16] That’s it for today!
  • [05:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Feb 26, 2019
Why you Should Throw a Conference (And How You Can Do It For Free) | Ep. #939
06:20

In episode #938, we discuss the details of putting on our conference in Downtown LA. Tune in to hear the great advice we received about throwing conferences from a mutual friend.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why you Should Throw a Conference (and How You can do it for Free)
  • [00:38] We’re going to talk about the details of our live event in Downtown LA.
  • [00:55] Nextiva is throwing a conference called NexCon.
  • [01:15] Our friend that puts on NexCon told us how to save money.
  • [01:50] There are many ways to throw an event and we figured we could eat the cost.
  • [02:02] However, our NexCon friend told us to get sponsors to defray the costs.
  • [02:43] There are so many unique ways to get sponsors and have them sponsor different aspects of the conference.
  • [03:09] The VIP experience will be limited, as it’s dinner with both of us.
  • [03:25] People will often pay for unique experiences.
  • [04:00] If you would like to be a sponsor, DM one of us.
  • [04:12] Neil thinks all companies should throw conferences.
  • [04:30] We don’t care about the money, we just want to meet our listeners and customers.
  • [05:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Feb 25, 2019
Is it Worth it to Start a Digital Agency? | Ep. #938
08:09

In episode #938, we discuss whether it’s worth it to start a digital agency. Tune in to hear if an agency could help your cash flow.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is it Worth it to Start a Digital Agency?
  • [00:38] Neil started out with Advantage Consulting Services.
  • [00:53] A lot of people start agencies and then parlay it into a software company.
  • [01:15] It’s a good way to get cash flow for other projects.
  • [01:54] Eric feels with every new client you ad, the service gets worse.
  • [02:25] Neil started an agency because he gets so many leads, that he had no choice.
  • [03:00] However, an agency doesn’t scale that well.
  • [03:25] Consider keeping your agency lean to insure your cash flow.
  • [04:40] Expansion is hurting Neil’s profits, but it’s still working for him.
  • [05:00] It’s hard to scale an agency past $5 Million.
  • [05:35] It’s not easy to grow an agency in the first place.
  • [05:47] They don’t generate revenue the same way.
  • [06:12] Go to this Single Grain page to watch a video about growing an agency.
  • [06:54] That’s it for today!
  • [06:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Feb 24, 2019
How to Effectively Collect More Emails In 2019 | Ep. #937
06:11

In episode #937, we discuss how to effectively collect more emails in 2019. Tune in to hear our tips and tricks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Effectively Collect More Emails In 2019
  • [00:38] There’s a ton of pop-up email software out there.
  • [01:05] The benefit is that they optimize and convert for you.
  • [01:26] Exit Intelligence will design your pop-ups, manage your account, and make sure you  hit your desired conversion rate.
  • [01:35] It costs about $3000 for the service.
  • [02:10] Pop-ups don’t work as well as they used to.
  • [02:25] Quizzes are a great device to get more emails.
  • [02:40] Eric and Neil aren’t sure what the best method is anymore.
  • [03:00] Eric is going to stick to creating free tools.
  • [03:15] You don’t have to build a tool, just find what works for you.
  • [03:28] You can buy tools or scripts instead of making them.
  • [04:15] Live events/streams are a great gimmick for getting more email addresses..
  • [04:45] 1K Projects is a great resource.
  • [04:50] That’s it for today!
  • [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Don’t forget to continue listening to our podcast for further details.

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Feb 23, 2019
How Embedding YouTube Videos Can Hurt Your Traffic | Ep. #936
05:03

In episode #936, we discuss how embedding YouTube videos hurts your traffic. Tune in to hear how you can avoid this mistake.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Embedding YouTube Videos Can Hurt Your Traffic
  • [00:38] There used to be a way to turn of the feature where YouTube would suggest or autoplay related videos.
  • [00:50] Now, you can’t turn it off, so you end up driving traffic to someone else’s channel.
  • [01:10] If you add “rel=0” to the code, it will include videos from your channel instead of random ones.
  • [01:33] YouTube tries to incentivize people to stay on their site.
  • [02:15] Neil would attempt to keep people on his site instead of watching more videos.
  • [02:32] It is getting harder and harder for him to do that when going up against YouTube.
  • [03:05] To jack up his view count, Neil likes to send push notifications when he releases a new video.
  • [03:15] When he drives people to his site, he gets a higher view count.
  • [03:46] That’s it for today!
  • [03:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 22, 2019
Does Influencer Marketing Really Work? | Ep. #935
07:00

In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Does Influencer Marketing Really Work?
  • [00:35] Neil has used tons of influencer marketing.
  • [01:02] Chinese influencers are killing the game and making a lot of money.
  • [01:20] There isn’t a lot of good monetization through Instagram.
  • [01:33] The US is behind China in influencer marketing.
  • [01:52] It worked well at first, but now more people are doing and are charging a lot more.
  • [02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds.
  • [03:06] Try to find micro-influencers to get a better ROI.
  • [04:10] Eric reads an article about the Chinese influencer market.
  • [05:22] The US is better at B2B marketing.
  • [05:45] Go to Influence.co to find niche influencers.
  • [05:53] That’s it for today!
  • [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 21, 2019
How to Create The Perfect Instagram Video Ad | Ep. #934
06:09

In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad
  • [00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube.
  • [01:09] Instagram isn’t the place to reach large B2B companies.
  • [01:22] The Insta audience skews younger.
  • [02:10] On Instagram, you have to hook people within the first ten seconds.
  • [02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts.
  • [02:51] Ultimately, he wanted to help other people create viral videos.
  • [03:30] Search Growth Everywhere+Kong and you will find more information on his friend.
  • [03:40] Always have a hook.
  • [03:48] Talk about the problem, the available solutions, and your solution. Then offer a deal for your product or service.
  • [04:30] Ideally, you are offering the best solution.
  • [04:58] That’s it for today!
  • [05:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 20, 2019
Should You Coin Your Own Terms For Marketing? | Ep. #933
05:54

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?
  • [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.
  • [01:12] Most people are coining hundreds of terms, but only a handful are taking off.
  • [01:35] Neil would rather ride the coattails of a term, rather than inventing one.
  • [02:04] Let someone else build the demand, while you go in and fill it.
  • [03:11] It’s ok not to be the first-mover.
  • [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.
  • [04:12] Eric prefers Neil’s method to inventing his own terms.
  • [04:21] That’s it for today!
  • [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 19, 2019
What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932
07:27

In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic
  • [00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly.
  • [01:05] Using this, there is a good chance you could decrease your traffic.
  • [02:20] HubSpot hires people to maintain and upgrade their content.
  • [02:40] At Single Grain, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks.
  • [02:57] If it ranks for hundreds of keywords, you are in good shape.
  • [03:20] Neil has employees that are hired specifically to upgrade content.
  • [03:46] They are tasked with upgrading the higher-ranked content.
  • [03:53] Use Clickflow to A/B test your title tags.
  • [04:30] See if you have internal links to your posts, if you don’t: add them.
  • [04:53] Don’t forget to check comments to see where you need to improve.
  • [05:24] BuzzSumo added the “evergreen score” and this helps you compare yourself to competitors.
  • [05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live.
  • [06:19] That’s it for today!
  • [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 18, 2019
7 Simple Ways to Promote Your Podcast | Ep. #931
05:42

In episode #931, we discuss 7 ways to promote your podcast. Tune in to hear how you can gain listeners.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Ways to Promote Your Podcast
  • [00:33] 1: Use Libsyn: it allows you to publish to multiple platforms at one time.
  • [01:02] 2: Have an exit pop-up on your website for mobile visitors.
  • [01:30] Anyone who visited Neilpatel.com on their phone got a pop-up before leaving the site.
  • [02:15] 3: Promote your podcast in your email signature.
  • [02:28] 4: Promote your podcast across multiple platforms.
  • [02:48] 5: Use email marketing; it works!
  • [03:20] 6: Advertise on other podcasts.
  • [03:35] We advertised on Overcast and it proved helpful.
  • [04:00] 7: Cross promote with other businesses in your sphere.
  • [04:31] That’s all for today!
  • [04:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 17, 2019
How to Use Amazon for Content and Product Development | Ep. #930
05:35

In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Use Amazon for Content and Product Development
  • [00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight.
  • [01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product.
  • [02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas.
  • [02:45] Look at marketing as finding problems and coming up with solutions.
  • [03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews.
  • [03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful.
  • [04:20] Look for feedback on ways to improve your competing product.
  • [04:24] That’s it for today!
  • [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 16, 2019
Should You Rebrand Your Logo? | Ep. #929
05:54

In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Rebrand Your Logo?
  • [00:36] Slack recently rebranded their logo.
  • [00:52] We are either neutral or against it.
  • [01:17] People think the new logo looks like a swastika.
  • [01:42] In general, think about how rebrands have gone historically.
  • [02:00] Single Grain recently rebranded.
  • [02:10] They created a story around the new logo and it fits their image more than the other one.
  • [02:40] Eric and his team wanted to rebrand.
  • [02:52] They wanted their logo to look more like a grain.
  • [03:10] People really liked their rebrand.
  • [03:22] Instagram rebranded.
  • [03:33] People don’t like change and Eric didn’t like it himself.
  • [04:00] If you think the rebrand is going to help your business, it probably won’t.
  • [04:43] That’s it for today!
  • [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 15, 2019
What You Should Do in a PR Crisis | Ep. #928
06:53

In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Should Do in a PR Crisis
  • [00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved.
  • [01:10] Celebrities were paid to promote this event and the event basically didn’t exist.
  • [01:26] There are two documentaries about it on Netflix and Hulu.
  • [01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event.
  • [02:15] The result was an insane situation.
  • [02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers.
  • [03:00] Deal with a crisis by being transparent.
  • [03:11] Be willing to take advice about what to do to remedy the problem.
  • [03:35] Treehouse allowed some people to buy the service at a lower cost and pissed off the people who paid more.
  • [04:07] Eric made a point to apologize to the CTO and investors. Admitting his mistake was helpful.
  • [05:05] Also, Treehouse was called out for divulging sensitive information about their users, when they were not. They had to do a lot of damage control.
  • [05:48] That’s all for today!
  • [05:56] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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Feb 14, 2019
The Secret to Winning With Social Media | Ep. #927
07:32

In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Secret to Winning With Social Media
  • [00:40] Slowly, we’re starting to do more and more social media posts.
  • [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads.
  • [01:20] If you post on social media, you get rewarded for popular content.
  • [01:40] Whatever resonates with people will get circulated more by the site.
  • [01:50] Engagement is the secret to winning.
  • [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram.
  • [02:35] Some people think longer content is better, but that isn’t accurate.
  • [02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that.
  • [03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged.
  • [03:30] You will find that people will stay on your videos longer if you follow her format.
  • [03:55] The formula applies to different forms of social media.
  • [04:10] Ask for comments, as they have more value than likes.
  • [05:44] That’s all for today!
  • [05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 13, 2019
7 Simple Ways to Promote Your Blog | Ep. #926
05:22

In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Ways to Promote Your Blog
  • [00:33] 1: Use advertising!
  • [00:41] You have many options and it’s the most viable way to promote.
  • [00:52] 2: Comment on other blogs in your field.
  • [01:07] Leave thoughtful comments on related blogs and make sure you leave your name and web address.
  • [01:30] 3: Guest posts and collabs.
  • [01:40] No matter which format you use, this will help get your name out there.
  • [01:56] 4: Repurpose your content on Quora.
  • [02:07] You can get thousands of views per month.
  • [02:38] 5: Email marketing.
  • [02:48] Email lists are great ways to promote your business.
  • [03:07] You can also buy email drops from other lists.
  • [03:16] 6: Push notifications.
  • [03:25] This is a good way to bump up the number of visitors to your site,
  • [03:36] 7: Use different social tools.
  • [03:50] Scheduling posts is key. The more you can automate the better.
  • [04:02] That’s all for today!
  • [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 12, 2019
Is It Worth Writing a Book? | Ep. #925
06:34

In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Worth Writing a Book?
  • [00:40] Eric is writing a book called, Levelling Up.
  • [00:47] It’s about entrepreneurship.
  • [01:15] There are many steps to publishing, the first of which is writing a proposal and pitching your book.
  • [01:49] Neil has a New York Times bestseller on the market.
  • [02:05] He feels it didn’t help increase his speaking fees or business. He would not publish again.
  • [02:50] His book was unrelated, so he feels it would have helped to write a book that was more relevant to his business.
  • [03:22] Selling books isn’t as effective as getting new visitors to your website.
  • [03:43] Eric thinks Neil will come around to publishing.
  • [04:50] That’s it for today!
  • [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 11, 2019
How to Come Up With Unlimited Amount of Content Ideas | Ep. #924
06:08

In episode #924, we discuss how you can come up with unlimited content ideas. Tune in to hear how we do this every week.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Come Up With Unlimited Amount of Content Ideas
  • [00:58] The Single Grain team goes to “content church” where they get together and brainstorm different ideas.
  • [01:30] If you 25 new ideas from your team, one idea can be spun out into several kinds of content.
  • [02:04] Use UberSuggest to check out how keywords are trending and ranking.
  • [02:25] Every writer has their own ideas. If you give writers a topic, they won’t perform as well.
  • [02:45] Have your writers pitch ideas.
  • [04:25] If you have ideas for us, pitch us! We love hearing suggestions.
  • [04:56] That’s all for today!
  • [05:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 10, 2019
A Brilliant Example of Conference Marketing | Ep. #923
06:59

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Brilliant Example of Conference Marketing
  • [00:35] Drift is a chatbot company.
  • [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
  • [01:30] Check out what they are offering.
  • [02:50] Neil no longer uses Intercom, because it is too expensive.
  • [03:10] Meanwhile, Drift is being creative and trying something new.
  • [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
  • [04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
  • [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
  • [05:55] That’s all for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 09, 2019
We're Throwing a Free Marketing Conference For You | Ep. #922
06:09

In episode #922, we discuss our free live event! Tune in to hear why and how this free conference in downtown LA came about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: We're Throwing a Free Marketing Conference For You
  • [00:41] We promised we would throw a conference once we reached 1 Million downloads.
  • [01:01] We have now reached that mark and will be throwing the event in downtown L.A.
  • [01:20] We don’t have a venue yet.
  • [01:30] The event will be a whole day with food and guest speakers.
  • [01:45] We might even do a live Marketing School Q&A.
  • [02:15] We will put out the information on our Marketing School homepage.
  • [02:50] This could be a great networking opportunity.
  • [03:25] If this event goes well, we will probably put on more events in the future.
  • [04:45] Neither of us is going to plan the event, members of our team obviously will.
  • [05:17] That’s it for today!
  • [05:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 08, 2019
How to Produce 300 Blog Posts a Month | Ep. #921
06:44

In episode #921, we discuss how you can produce 300 blog posts a month. Tune in to hear how this feat is even possible.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Produce 300 Blog Posts a Month
  • [00:45] Eric and Neil have discussed created new, unique content.
  • [01:10] Now, they want to discuss quantity instead.
  • [01:26] You need a team to help you achieve 300 posts per month.
  • [01:55] It isn’t the rule of 7 anymore, it’s probably more like the rule of 15.
  • [02:20] You have to be omnipresent.
  • [02:45] There’s nothing wrong with covering the basics instead of coming up with the newest content.
  • [03:15] The omni-channel approach is the way to get yourself seen.
  • [03:35] American Journalists are struggling right now. Find the people looking for work so they can help you create quality content.
  • [05:25] Upwork is a great resource for talented writers.
  • [05:43] That’s it for today!
  • [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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Feb 07, 2019
How Podcasts Can Make You More Money (Even If You Don't Listen to Them) | Ep. #920
07:04

In episode #920, we discuss how podcasts can make you more money. Tune in to hear how podcasts can be lucrative.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Podcasts Can Make You More Money (Even If You Don't Listen to Them)
  • [00:40] Bundle podcasts and offer them as a deal, similar to a book funnel.
  • [00:57] Russell Brunson did this with his podcast and it worked.
  • [01:20] If you don’t have a podcast, contact podcast creators, license their podcast, and repurpose their episodes.
  • [01:55] Once someone buys from you, you can always re-pitch them.
  • [02:40] Think of starting a service that categorizes podcasts.
  • [03:00] Russell Brunson’s podcast scheme earned him thousands of dollars.
  • [03:40] When someone checks out, try to sell them more stuff using a service like ClickFunnel.
  • [04:14] Book funnels work really well, but we haven’t had the time to do it.
  • [04:35] We will accept offers to help us write a book or monetize our podcast.
  • [04:43] Check out Frank Kern to see how he did his funnel.
  • [04:57] That’s it for today!
  • [05:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 06, 2019
7 Traits That Make Amazing Content Marketers | Ep. #919
05:57

In episode #919, we discuss the 7 traits that make amazing content marketers. Tune in to hear what traits you need to be successful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Traits That Make Amazing Content Marketers
  • [00:35] 1: Consistency.
  • [01:00] You have to be consistent to be successful.
  • [01:10] 2: Creativity.
  • [01:20] Think outside the box.
  • [01:30] 3: Being data driven.
  • [01:40] You have to make decisions based on data.
  • [02:15] 4: Hiring non-Ivy Leaguers.
  • [02:20] Sometimes, Ivy League alumni are too smart for their own good.
  • [02:30] Neil had trouble understanding a Dartmouth graduate that he interviewed.
  • [02:57] 5: Being open minded.
  • [03:29] 6: Passion.
  • [03:40] Do what you love and your content will fare much better.
  • [03:51] 7: Resourcefulness.
  • [04:01] Resourceful people are hustlers and can find great solutions to big problems.
  • [04:38] That’s it for today!
  • [04:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 05, 2019
How to Find Your Passion | Ep. #918
05:46

In episode #918, we discuss how to find your passion. Tune in to hear how we found ours and you can too!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find Your Passion
  • [00:38] As a kid, Neil thought he wanted to be a Doctor.
  • [00:54] At first, he just wanted to make money, but that wasn’t a good way to find his passion.
  • [01:25] What you’re naturally good at, tends to be what you are passionate about.
  • [01:40] It makes it feel less like work, when you enjoy what you do.
  • [02:15] When Eric was 9, he stole his mom’s credit card and signed up for MSN.
  • [02:35] He then learned HTML and built his own site.
  • [02:45] Once big games started coming out, he began to play them and was really good at them.
  • [03:00] He thought he could be a professional gamer, but that wasn’t a career then.
  • [03:15] He almost flunked out of college, but eventually found something that interested him.
  • [03:57] That’s all for today!
  • [04:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 04, 2019
7 Ways to Get Cheap Marketing Labor | Ep. #917
05:43

In episode #917, we discuss 7 ways to get cheap marketing labor. Tune in to hear where you can find quality, affordable workers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Ways to Get Cheap Marketing Labor
  • [00:35] 1: Upwork.
  • [00:45] This is a way to find the best freelancers out there. The best ones are usually the freelancers who have made the most money.
  • [01:10] 2: Check forums and communities on social media sites and blogs.
  • [01:45] 3: Craigslist is another good resource.
  • [02:02] You can find great writers and interns through this site.
  • [02:22] 4: Sites like Moz have lists or tools to find digital marketing providers.
  • [02:58] 5: Check college boards.
  • [03:26] 6: Post a job listing on your podcast or blog site. You will be surprised.
  • [03:57] 7: WeWorkRemotely is a place to post listings and find great freelance/remote workers.
  • [04:19] That’s it for today!
  • [04:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 03, 2019
The Key to Marketing! | Ep. #916
06:01

In episode #916, we discuss the key to marketing. Tune in to hear what makes us so successful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Key to Marketing!
  • [00:35] The key is consistency.
  • [01:00] We not only talk about an omni-channel approach, we use it ourselves every day.
  • [01:25] The people who are best at marketing have a focused message.
  • [02:01] We have never missed one day of recording Marketing School.
  • [02:25] Though we are not the smartest or richest, we are successful because we are consistent.
  • [02:36] We figured out what we loved, so it makes it easy to remain consistent.
  • [03:40] When we wake up in the morning, we are happy.
  • [04:22] The goal of life should not be to make money, but to find something you enjoy doing.
  • [04:30] That’s all for today!
  • [04:39] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 02, 2019
What Tai Lopez and Grant Cardone Can Teach You About Marketing | Ep. #915
07:17

In episode #915, we discuss what you can learn from Tai Lopez and Grant Cardone. Tune in to hear what they could teach you about marketing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Tai Lopez and Grant Cardone Can Teach You About Marketing
  • [00:40] You will notice that guys like Tai Lopez are flashy.
  • [00:50] They also produce a lot of content.
  • [01:45] Guys like Tai know how to target the right people.
  • [02:02] He also repeats core messages over and over.
  • [02:25] Tai knows his audience.
  • [03:02] Grant Cardone has his own studio.
  • [03:14] It would seem he and Tai spend a lot of money on the content they create.
  • [04:06] We do the similar things in that we repeat core messages and know our audience.
  • [04:30] Tai Lopez is known for his social media presence.
  • [04:40] Instead of assuming their ads are spammy, click through and see for yourself.
  • [05:10] Webinars are a great funnel.
  • [05:20] Tai and Grant do a lot of partnerships with other sites and businesses.
  • [05:40] Collaborations are key.
  • [05:59] That’s it for today!
  • [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Feb 01, 2019
The Best Twitter Traffic Hack | Ep. #914
04:43

In episode #914, we discuss our best Twitter traffic hacks. Tune in to hear how we drive traffic with Twitter.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Twitter Traffic Hack
  • [00:54] If you can get people engaged, they will visit your site.
  • [01:21] Eric makes lists of people he enjoys following.
  • [01:35] When someone writes a tweet storm, he likes to jump in and get a conversation going.
  • [02:21] When you link up to an article through a tweet, it drives traffic.
  • [02:37] The best source of traffic is a clip of a video that directs to the full video link.
  • [02:47] People who watch a video are more likely to convert.
  • [02:59] That’s all for today!
  • [03:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 31, 2019
How to Only Produce Blog Posts People Want to Read | Ep. #913
07:25

In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read
  • [01:00] Content marketing is hit or miss.
  • [01:15] A lot of the content we produce does not get read.
  • [01:42] Go to BuzzSumo and it will show you your competitors most popular content.
  • [01:50] Also try UberSuggest, which will help you track keyword trends.
  • [02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank.
  • [02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after.
  • [02:48] Take all of your information that you have gathered using the above tools and combine the results.
  • [03:10] Always try to provide a new, unique spin on the topic at hand. Have a point of view.
  • [03:50] You have to have more “at bats”.
  • [04:00] The more opportunities you have, the more likely it is for you to get a hit.
  • [04:30] Look at content from a social and search perspective.
  • [05:10] Check sites with similar posts and reach out to them. Get them to cross-link your post.
  • [05:32] Share new posts on all social media sites.
  • [05:57] Going live on YouTube can actually get you more views.
  • [06:30] That’s all for today!
  • [06:35] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 30, 2019
The Number 1 Marketing Channel You Have to Leverage | Ep. #912
07:06

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage
  • [00:45] Omni-channel is the number 1 marketing channel you have to leverage.
  • [01:10] The market is so flooded, that you have to have an omni-channel approach.
  • [01:30] The content re-usage framework explains how to take on this approach.
  • [02:00] Have a process to follow, it will make work and life easier.
  • [02:15] Create processes for each type of marketing.
  • [02:45] This is the way to create more quality content at scale.
  • [03:00] Don’t be too rigid with your process.
  • [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts.
  • [03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads.
  • [04:02] We have to create a ton of content, so you will too.
  • [04:30] The Google algorithm keeps changing and makes things extremely competitive.
  • [05:15] You have to be more patient and persistent.
  • [05:25] Speaking engagements get you fewer conversions than they used to.
  • [06:04] That’s all for today!
  • [06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 29, 2019
How to Juice LinkedIn | Ep. #911
05:34

In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Juice LinkedIn
  • [00:45] No one ever talks about LinkedIn.
  • [01:06] The organic reach is extremely powerful right now.
  • [02:00] Eric made a video, posted it on LinkedIn and tagged several relevant people. That post got a ton of views with little effort.
  • [02:25] It’s hard to get that same amount of reach on Facebook.
  • [02:37] LinkedIn is hungry for video content, so upload any kind of video and you will get traffic.
  • [03:30] Get people from your company to engage with your post.
  • [03:48] Timing doesn’t matter on LinkedIn.
  • [04:18] If you and your team share WiFi, jump off the network to engage with your posts, that way the likes and shares come from different IP addresses.
  • [04:46] That’s it for today!
  • [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 28, 2019
Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) | Ep. #910
08:07

In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads)
  • [01:08] Joe Rogan’s podcast gets 100 Million downloads per month.
  • [01:21] The podcast makes $40 Million a year.
  • [01:40] We are not interested in monetizing our podcast, as we are not going to make anywhere near that much money.
  • [02:28] When Neil spoke at a recent conference, people inquired about the free event in LA.
  • [02:47] More than ten people approached Neil about the LA event.
  • [03:00] Podcasting is good for branding.
  • [03:35] They don’t want to pollute the brand by advertising on the show.
  • [03:47] When creating a podcast, you should have a goal.
  • [04:10] This show has cost us more money than we’ve gotten out of it.
  • [05:07] The free event will end up costing us money, but will pay out great dividends.
  • [06:15] Building up good will pays off in the end.
  • [06:40] Entrepreneur on Fire made over $45,000 last month.
  • [07:12] That’s it for today!
  • [07:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 27, 2019
How SEO Will Change in 2019 | Ep. #909
06:42

In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How SEO Will Change in 2019
  • [00:46] Content marketing is going to change.
  • [01:02] Unless you are writing something that is new, it won’t rank.
  • [01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause.
  • [02:28] Voice search is increasing in popularity.
  • [02:31] By 2020, half of all searches are going to be voice searches.
  • [02:45] Check out Backlinko for advice on how to prep your business for voice search.
  • [02:51] Amazon Poly will take all your long-form text and turn it into an audio file.
  • [03:06] Amazon Poly increases dwell time on your site.
  • [03:30] YouTube SEO will be more popular.
  • [03:45] It’s important to go after other search engines like YouTube.
  • [04:45] Chat bots cut down on your speed score.
  • [04:55] It will be important to optimize for speed.
  • [05:15] Update your content on a regular basis.
  • [05:40] That’s it for today!
  • [05:45] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 26, 2019
Hard Work Isn't The Key to Success | Ep. #908
07:02

In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of.


We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Hard Work Isn't The Key to Success
  • [01:02] Just because you put in hours, doesn’t mean you will be successful.
  • [01:45] The key is working more efficiently, not more.
  • [01:54] Neil doesn’t schedule meetings on Fridays.
  • [02:35] Always make time for yourself.
  • [02:42] If you’re creative, you can be successful.
  • [03:00] In order to scale, it’s important to have processes.
  • [03:15] Hire people who are smarter than you.
  • [04:26] When hiring, ask yourself if you would work for this person and if you admire them.
  • [05:15] If a person’s references don’t check out, it’s a big red flag.
  • [06:04] That’s it for today!
  • [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 25, 2019
How to Make Your Content Go As Far As It Can | Ep. #907
05:55

In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can
  • [00:38] We are going to be talking about an omni-channel approach a lot more this year.
  • [01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
  • [02:00] You will generate more traffic and leads by repurposing content.
  • [02:15] Check out the Content Re-usage Framework.
  • [04:18] Eric reached out to Ahrefs to promote the podcast.
  • [04:30] The cross-promotion was beneficial to both parties.
  • [05:03] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 24, 2019
Being Dumb Will Make You More Money | Ep. #906
07:55

In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Being Dumb Will Make You More Money
  • [00:50] You don’t have to be good at everything to do well.
  • [01:08] Eric can’t code and he’s not detail oriented.
  • [01:25] He is aware of what his talents are and where he could improve.
  • [01:45] Neil is good at HTML and PHP, but “sucks” at management.
  • [02:45] Neil’s mom told him he had no common sense.
  • [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
  • [04:10] Make sure you hire the right people who will excel at things the you do not.
  • [05:15] Be really good at what you enjoy and find people to fill in the gaps.
  • [06:15] Remember to be humble and accept weaknesses in yourself.
  • [06:52] That’s all for today!
  • [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 23, 2019
How Digital Marketing Will Change in 2019 | Ep. #905
08:04

In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Digital Marketing Will Change in 2019.
  • [01:10] Marketing is shifting in ways that many people don’t appreciate.
  • [01:25] When we started, not a lot of people were doing content marketing, but now there is too much content.
  • [02:10] Google ranks content based on quality and newness.
  • [03:00] Neil has been doing a lot of live videos lately.
  • [03:35] One piece can become ten thanks to content repurposing.
  • [04:45] Leverage an omni-channel approach.
  • [05:00] Leverage the personal approach, as well.
  • [05:48] In 2020, voice search will be 50% of all searches.
  • [06:30] Machine learning is also on the rise.
  • [07:00] That’s it for today!
  • [07:07] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 22, 2019
Is Marketing Really Just Marketing? | Ep. #904
07:12

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Marketing Really Just Marketing?
  • [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem.
  • [00:50] Isn’t marketing just another engineering problem?
  • [01:14] Who would be better at marketing: a person or a machine?
  • [01:35] Marketers are also the people that come up with ways to automate marketing.
  • [02:10] If you look at Google, it was created by Engineers.
  • [02:25] Engineers are the ones solving a lot of problems.
  • [02:35] People that are running marketing nowadays are “growth hackers”.
  • [03:00] Dropbox grew through a referral program.
  • [03:30] Eric and Neil need Engineers to help them with their marketing solutions.
  • [04:20] Marketing is really just an engineering problem.
  • [05:15] How can someone learn to be more creative?
  • [05:30] Draw inspiration from different areas/industries.
  • [05:48] That’s it for today!
  • [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 21, 2019
I Got Hit by a Google Algorithm Update and I Can't Recover | Ep. #903
05:40

In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover
  • [00:54] If your traffic isn’t going back up, you need to diversify.
  • [01:08] Try different forms of SEO (YouTube).
  • [01:20] An omni channel approach is so important.
  • [01:47] It’s helpful to be paranoid as a business owner.
  • [02:01] Once you get one channel working, move on to the next best channel.
  • [02:35] Once you have diversified, you can afford to take more risks in the future.
  • [02:51] You used to be able to achieve success through one channel, but times have changed.
  • [03:31] The average millionaire has 7 revenue streams.
  • [04:20] Neil has 13 revenue streams.
  • [04:52] Be hungry and paranoid.
  • [04:54] That’s it for today!
  • [04:59] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 20, 2019
How to Meet Millionaires | Ep. #902
07:00

In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Meet Millionaires
  • [00:41] Millionaires go to events that have a cost associated with them.
  • [00:54] A lot of millionaires go to Summit.
  • [01:15] TED attracts a lot of wealthy people.
  • [01:53] Eric likes to plan out what events he is going to attend each year.
  • [02:10] He is going to an EO University event in Portugal.
  • [02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful.
  • [02:45] You will attract people with money if you offer solutions they may not have thought of.
  • [03:13] Don’t charge for advice or services, just offer your help.
  • [03:33] Neil met a wealthy guy by helping him for free for over a year.
  • [04:30] You have to understand why people befriend each other.
  • [04:45] Connect on your common interests.
  • [05:18] Provide value and go deep.
  • [05:25] Treat millionaires the same as you would anyone else.
  • [06:09] That’s all for today!
  • [06:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

 

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Jan 19, 2019
How to Control Page 1 of Google (Not Just Rank #1) | Ep. #901
07:04

In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1)
  • [00:38] Why not rank #1 and #2?
  • [00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings.
  • [01:10] Ranking 0 means you can occupy the answer box.
  • [01:32] A lot of this comes down to title tags. Google looks at who is generating clicks.
  • [02:00] Use Clickflow to check your pages and run A/B tests.
  • [02:15] Don’t duplicate your content. It can be similar, but not the same.
  • [02:33] This will also help when cross-linking.
  • [02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest.
  • [03:05] If you don’t want to spend money on Google Ads, you can remarket for search ads.
  • [04:04] Consider creating multiple sites.
  • [04:15] This includes social profiles and guest-posting.
  • [04:30] Buffer grew through guest-posts.
  • [05:22] Having a few competing sites is a lot of work/upkeep.
  • [05:32] Remember to update your content.
  • [06:00] Use Ahrefs Link Intersect, as this will show you everyone who links to your competitors, but not your site.
  • [06:15] That’s it for today!
  • [06:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 18, 2019
How You Can Do SEO Without Build Links | Ep. #900
07:05

In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Do SEO Without Build Links
  • [00:40] If you have a good product, you don’t have to fight for links, content, or attention.
  • [00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary.
  • [02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking.
  • [03:00] Leverage social sites to get more press.
  • [03:15] Reddit has subreddits for everything and is a great resource.
  • [04:18] Our sites already have domain authority, so our tactics will be different.
  • [05:00] Eric’s team is planning to create more products and sites that are practical.
  • [05:56] There are paid tools that have more features than Ubersuggest, but they aren’t free!
  • [06:11] That’s it for today!
  • [06:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 17, 2019
How to Self-Motivate | Ep. #899
06:07

In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Self-Motivate
  • [00:55] If you’re truly passionate about your product, it will keep you motivated.
  • [01:13] Do what you love, so it never seems like work.
  • [02:05] With each new project/domain, Eric learned something new.
  • [02:46] As long as you’re improving over time, you will eventually reach your goal.
  • [03:25] When Neil worked on projects he hated, he wasn’t motivated.
  • [03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people.
  • [04:00] If you need more money, cut back on things in your personal life.
  • [04:15] Read the book, Scaling Up.
  • [05:10] Figure out what is important to you and frame your life around that.
  • [05:23] That’s it for today.
  • [05:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 16, 2019
Day in Life of a Newbie SEO | Ep. #898
06:46

In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Day in Life of a Newbie SEO
  • [01:05] Eric made Light Show Videos and thought the site was going to be a hit.
  • [01:30] He thought people would want to see laser light shows from music festivals.
  • [01:48] He did keyword research and found high volume keywords.
  • [01:58] Then he created content by finding YouTube videos of light shows and writing about them.
  • [02:32] He then started reaching out to similar sites and got a few cross-links.
  • [02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money.
  • [03:20] Neil created a job board, but he wasn’t getting any traffic.
  • [04:08] He also did outreach and tried to make connections.
  • [04:23] After changing his email template, he got 1 response.
  • [04:41] It takes a lot of fine tuning to be successful.
  • [05:20] Double down on what works.
  • [05:33] Don’t just focus on traffic, remember to track revenue.
  • [05:57] That’s it for today!
  • [06:02] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 15, 2019
How to Find an Angel Investor | Ep. #897
06:12

In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find an Angel Investor
  • [00:34] Go to AngelList.
  • [00:45] This is the easiest way to get started.
  • [00:52] Eric just raised his original money through friends and family.
  • [01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward.
  • [01:17] Y Combinator Safe Note is a simple agreement for future equity.
  • [01:34] It took him 2 weeks to raise $100,000.
  • [01:51] Find relevant investors (those who understand your field).
  • [02:18] You have to be ok with getting a “no”.
  • [02:40] Look up how other major businesses raised money.
  • [03:30] When raising money through Angel Investors, make sure your pitch is solid and contains all pertinent information investors would want to know.
  • [04:20] Don’t just go through the motions.
  • [04:49] If you don’t have a solid business network, go to conferences to build one.
  • [05:27] You can also put your product up on Product Hunt, as a lot of VC’s check out that site.
  • [05:29] That’s all for today!
  • [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 14, 2019
7 Facebook Ad Hacks That'll Crush it in 2019  | Ep. #896
05:08

In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Facebook Ad Hacks That'll Crush it in 2019
  • [00:33] 1: Run Messenger ads, as they are inexpensive.
  • [01:07] 2: Turn off Instagram ads when running Facebook ads.
  • [01:22] You will get the lowest ROI on Instagram.
  • [01:35] 3: The story ads are performing well, so try one before they become too popular.
  • [01:48] 4: Make remarketing videos.
  • [02:00] 5: Facebook has an A/B testing option that you should try.
  • [02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats.
  • [03:31] 7: Don’t just duplicate your ads.
  • [03:50] Share one page post and stop splitting social stats.
  • [04:20] That’s it for today!
  • [04:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 13, 2019
7 YouTube Ad Hacks That'll Crush it in 2019  | Ep. #895
05:23

In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 YouTube Ad Hacks That'll Crush it in 2019
  • [00:35] 1: Make an offer with a countdown.
  • [01:00] 2: Use YouTube to drive people to another video, instead of your site.
  • [01:30] This is a less expensive CPA.
  • [01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats.
  • [02:11] 4: Drive ads to your videos for higher engagement.
  • [02:41] 5: Use videos for retargeting.
  • [02:52] Cram your message in as quickly as possible.
  • [03:18] 6: Drive ads to a sort of “choose your own adventure”.
  • [03:40] The options allow the customer to customise their experience.
  • [03:53] 7: Custom Intent Audiences are great ways to target the right customers based on search history.
  • [04:31] That’s it for today!
  • [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 12, 2019
The Number 1 Hack to Converting Visitors into Leads | Ep. #894
04:41

In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads
  • [00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?”
  • [01:00] Quizzes tend to increase conversions.
  • [01:20] The Ask Method is about the method of uses questions and quizzes to increase sales.
  • [02:15] Try Lead Quizzes and Outgrow to create quizzes.
  • [02:32] Make sure your questions provide value to your visitors.
  • [02:52] When it comes to leads, there are various ways to follow up.
  • [03:05] Eric uses email to follow up.
  • [03:32] Neil likes to schedule phone calls with leads.
  • [03:48] That’s all for today!
  • [03:51] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 11, 2019
The Secret to Facebook's Organic Algorithm | Ep. #893
04:57

In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Secret to Facebook's Organic Algorithm
  • [00:38] Everyone thinks it’s about getting likes and shares.
  • [00:56] There is no way to guarantee that everyone will see status updates.
  • [01:15] Focus on getting the highest number of comments on your posts. Facebook values comments.
  • [01:50] The key is asking the right question.
  • [02:50] The whole purpose of social networks is to be social.
  • [03:20] Be creative.
  • [03:40] Don’t forget to engage with people yourself.
  • [04:10] That’s it for today!
  • [04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 10, 2019
You Have to Try This Marketing Strategy in 2019 | Ep. #892
06:47

In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019
  • [00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition.
  • [01:30] Hubspot got into the CRM space a few years ago.
  • [01:56] They coined the term “inbound marketing”.
  • [02:42] The web is changing.
  • [03:10] Infrastructure and engineering are easy now, because of AWS and being less costly.
  • [03:15] Freemium is a way to separate yourself from the crowd.
  • [04:22] Start in the blue ocean before diving into the red.
  • [04:55] Content marketing is hard to get into, because so many people are doing it.
  • [05:15] Find alternative content outlets.
  • [05:55] Be consistent and your fans will find you
  • [05:59] That’s it for today!
  • [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 09, 2019
7 Content Marketing Hacks That'll Crush it in 2019 | Ep. #891
05:43

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here

In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Content Marketing Hacks That'll Crush it in 2019
  • [00:36] 1: The Skyscraper Technique.
  • [00:49] Producing posts or videos better than the top ranked results. Google the method.
  • [01:19] 2: Take your most popular content and update it.
  • [01:41] Improving content will keep your rankings up.
  • [02:00] 3: Stand out from everyone else. Find ways to be different.
  • [02:44] 4: Don’t solely focus on text-based content.
  • [03:12] 5: Have an omnichannel approach.
  • [03:28] Google the Content Reusage Framework to give you some guidance on this.
  • [03:55] 6: Use Clickflow to A/B test your headlines.
  • [04:08] 7: Do keyword research with Ubersuggest.
  • [04:50] That’s it for today!
  • [04:55] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 08, 2019
7 Social Media Hacks That'll Crush it in 2019 | Ep. #890
05:10

In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Social Media Hacks That'll Crush it in 2019
  • [00:33] 1: Have an omnichannel approach.
  • [01:18] 2: Use the “Info & Ads” button on Facebook, this will help you see the ads a given person is running.
  • [01:35] 3: Do live streams.
  • [01:57] 4: Encourage comments and respond to them.
  • [02:30] 5: Collaborate with others who have similar audiences.
  • [03:45] 6: Remarket everyone who didn’t check out on various social sites.
  • [04:05] 7: When running ads on YouTube, make sure you split your ads between different channels, so it won’t affect your watch time in the long term.
  • [04:19] That’s it for today!
  • [04:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 07, 2019
7 SEO Hacks That'll Crush it in 2019 | Ep. #889
06:07

In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 SEO Hacks That'll Crush it in 2019
  • [00:35] 1: Have a sidebar within your blog and link to your cornerstone content.
  • [00:55] 2: Don’t forget about footer links.
  • [01:05] 3: Take the terms for which you rank and use a keyword research tool. Find the long-tail phrases and put them into the page that is ranking.
  • [01:50] 4: Amazon Polly will help you increase dwell time on your site.
  • [02:15] 5: Build a brand.
  • [02:30] Make sure people return to your site to build a strong brand.
  • [02:58] 6: Our mutual friend has a Wordpress Plug-in called YouTube Subscribe. Use this to embed other people’s videos, but have the subscribe button link to your channel.
  • [04:30] 7: Don’t forget about YouTube SEO.
  • [05:10] This will ensure that your video will rank.
  • [05:20] That’s it for today!
  • [05:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 06, 2019
7 Google Ads Hacks That'll Crush it in 2019 | Ep. #888
05:55

In episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Google Ads Hacks That'll Crush it in 2019
  • [00:45] 1: Custom-intent audiences.
  • [01:01] Anyone searching for “red shoes” can get a red shoes ad.
  • [01:20] The CPA is low.
  • [01:30] 2: Create a remarketing video for all the people that didn’t check out.
  • [01:50] Do an opposite pitch in this video.
  • [02:10] 3: Don’t forget to connect your YouTube ads with analytics.
  • [02:50] 4: Stop driving people back to the same landing page.
  • [03:27] 5: Don’t forget about CPA bidding.
  • [03:42] Once you get a few conversions, switch your bid amount.
  • [04:15] 6: Run ads on Gmail.
  • [04:35] 7: Don’t forget about Google Display Network Responsive Ads.
  • [04:55] Have a responsive image.
  • [05:05] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 05, 2019
7 Marketing Lessons You Can Learn From Fortnite | Ep. #887
07:06

In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite
  • [00:40] Fortnite is free to play.
  • [00:55] Freemium is a great way to entice people.
  • [01:12] Acquire the volume first, then collect revenue.
  • [01:30] You don’t have to be perfect right off the bat.
  • [01:40] Adapt and add new things later.
  • [02:08] Fortnite has taken elements from other games.
  • [02:41] They use channel-based marketing.
  • [03:55] Don’t forget to engage with your community.
  • [04:25] Especially talk to the most popular people in your community.
  • [04:49] There’s no such thing as bad press.
  • [05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof.
  • [05:35] Fortnite allows cross-platform play.
  • [06:10] When you allow for that, you allow for a bigger community.
  • [06:16] That’s it for today!
  • [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 04, 2019
What You Can Learn From the Chinese About Business | Ep. #886
08:29

In episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Can Learn From the Chinese About Business
  • [00:35] Eric has been reading a book AI Superpowers.
  • [00:54] As China was becoming a big world power, they had a lot of catching up to do when it came to the internet/technology.
  • [01:15] So, there was a lot of copying.
  • [01:28] Look at what other people are doing and out-execute them.
  • [02:05] Copying caught them up, but now they are the innovators.
  • [02:20] The Chinese don’t just work five days, 9-5.
  • [02:35] If you love what you’re doing, you won’t get burned out.
  • [02:50] You don’t need a life.
  • [03:10] The Chinese work 9am-9pm, 6 days per week.
  • [03:33] Eric and Neil work 7 days per week and they don’t get burned out.
  • [04:15] Even in America, copying is becoming more acceptable.
  • [04:45] All the apps with “Stories” copied Snapchat.
  • [05:25] Noah Kagan copied a lot from HelloBar.
  • [06:00] WeChat is a powerful app.
  • [07:03] Leverage the best concepts and apply them to your business.
  • [07:26] That’s it for today!
  • [07:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 03, 2019
How Sending Fewer Emails Will Generate You More Traffic | Ep. #885
04:45

In episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Sending Fewer Emails Will Generate You More Traffic
  • [00:40] Gmail and other providers all have filtering systems in place.
  • [01:30] Stop emailing people who do not open your emails on a regular basis.
  • [01:45] Mailchimp will help you figure out which people to cut from your list.
  • [02:25] Convertkit has tools that will help you with this, as well.
  • [02:54] Look at your email list and make sure you’re not sending emails to a general account and prune any of those addresses from your list.
  • [03:45] Email isn’t dead yet, so it’s important to look at this!
  • [03:49] That’s it for today!
  • [03:53] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 02, 2019
How to Start Off Strong in The New Year | Ep. #884
06:34

In episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Start Off Strong in The New Year
  • [01:03] Eric likes to look over his year and see what worked and what didn’t.
  • [02:15] Neil wants you to have three weekly marketing meetings (Monday, Wednesday, and Friday).
  • [02:25] Your team can keep reflecting on the past week and what they could improve.
  • [03:00] Team members should submit ideas and then implement them each week.
  • [04:20] Block off time for different tasks.
  • [05:50] Take different elements of our ideas that resonate with you and put them into play.
  • [05:57] That’s it for today!
  • [06:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 01, 2019
You Have to Do This in 2019 if You Want to Dominate Google | Ep. #883
05:45

In episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Have to Do This in 2019 if You Want to Dominate Google
  • [00:34] Branding is so important.
  • [01:02] If you have a strong brand, Google will rank you higher.
  • [01:10] Check your ranking with Google Trends.
  • [03:13] The only way to build a brand is to be omnipresent.
  • [03:33] You have to market in all aspects, but you have to stick with it for years to be successful.
  • [04:25] Coca-Cola took years before they were the hit brand they are today.
  • [04:50] Be methodical and see what resonates with your audience.
  • [05:06] That’s all for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 31, 2018
If You Ignore This SEO Strategy You've Already Lost | Ep. #882
07:07

In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost
  • [00:35] The big trend right now is YouTube SEO.
  • [01:06] The one thing that isn’t competitive right now is YouTube SEO.
  • [01:45] On YouTube there isn’t a long waiting period to achieve results.
  • [03:00] Put your ads on a different channel, so it doesn’t affect your watch time.
  • [03:25] Optimize your video by putting keywords in the description and title.
  • [03:40] Include a transcript via an SRT file.
  • [03:51] Rev is helpful for this task.
  • [04:48] Tube Sift is helpful for searching keywords.
  • [05:15] Consider your thumbnail image and make sure it is click-worthy.
  • [06:10] That’s it for today!
  • [06:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 30, 2018
What No One Tells You About Content Marketing | Ep. #881
05:05

In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What No One Tells You About Content Marketing
  • [00:35] The key isn’t just writing new content and promoting it.
  • [00:55] You have to update your old content.
  • [01:07] Kill off your irrelevant content.
  • [02:05] Have a methodical process for updating and repurposing your content.
  • [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly.
  • [03:37] You should be evaluating your content once per year, but ideally once every few months.
  • [04:09] That’s it for today!
  • [04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 29, 2018
How to Sell Anything on Facebook and Instagram | Ep. #880
06:20

In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram
  • [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
  • [01:05] On Instagram story ads, people are encouraged to swipe up for more info.
  • [01:12] They are then led to a landing page, where they can opt-in to emails.
  • [01:17] After that, they get to see the training video.
  • [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
  • [01:55] Build a connection with people before you pitch them.
  • [02:20] Send people to pre-sales pages.
  • [02:40] Don’t be shady.
  • [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
  • [03:15] If people go to an authoritative site, they will trust your products or services.
  • [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
  • [05:25] That’s it for today!
  • [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 28, 2018
The Truth About Content Marketing and Success | Ep. #879
04:40

In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Truth About Content Marketing and Success
  • [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run.
  • [00:55] It’s better to create evergreen content.
  • [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product.
  • [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed.
  • [02:12] Once you get one channel working, start building out to become omnipresent.
  • [03:04] Everytime we have tried creating viral content, it never works.
  • [03:40] You have to spend more time and effort to build a brand.
  • [03:56] That’s it for today!
  • [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 27, 2018
Here's What I Did When My Google Traffic Tanked | Ep. #878
05:11

In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's What I Did When My Google Traffic Tanked.
  • [00:38] Google is always going to win, no matter how hard you try.
  • [01:00] We don’t rely on one channel and neither should you.
  • [01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc.
  • [01:55] It’s important to diversify.
  • [02:15] Neil’s team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes.
  • [03:12] When you are omnipresent, you are just running good defense.
  • [04:00] Don’t just look at the days your traffic dipped, go back 30 days to see what could have caused the dip.
  • [04:13] That’s it for today!
  • [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 26, 2018
Our Marketing Predictions for 2019 | Ep. #877
06:38

In episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Marketing Predictions for 2019
  • [00:45] Everything is moving to live video.
  • [01:00] If you create YouTube or Facebook videos, you will get more social engagement.
  • [01:36] Really sophisticated AI is a long way off, but it’s getting better each year.
  • [02:20] Machine learning and AI will one day make SEO a lot easier.
  • [02:55] SEO will evolve in 2019.
  • [03:15] Repurpose old content in an attempt to remain omnipresent.
  • [04:30] Marketing is becoming a lot more expensive.
  • [04:45] Free products and services are going to be big this coming year.
  • [05:33] Google Profitwell’s Product Led Growth study.
  • [05:55] That’s all for today!
  • [05:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 25, 2018
How to Craft an Irresistible Headline | Ep. #876
06:29

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Craft an Irresistible Headline
  • [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.
  • [01:40] Don’t bait people, instead survey people using Survey Monkey.
  • [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.
  • [03:00] Have a hook.
  • [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them.
  • [04:18] Run an A/B Split Test using variations of the title.
  • [05:22] Keep your hook the same, but change a small element of it to target different people.
  • [05:28] That’s it for today!
  • [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 24, 2018
7 Landing Page Hacks to Test in 2019 | Ep. #875
05:36

In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019
  • [00:35] 1: Using a tool like Landbot to make a conversational landing page.
  • [00:51] If you want an example of this, go to the Marketing School site.
  • [01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once).
  • [01:40] 3: Write concise copy.
  • [01:54] Swiped has good examples of this.
  • [02:10] 4: Do the opposite of what everyone else is doing.
  • [02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns.
  • [03:21] 5: Post a video on your landing page.
  • [03:44] 6: Create a longer landing page.
  • [04:15] 7: Incentivize people.
  • [04:52] That’s it for today!
  • [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 23, 2018
Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874
06:51

In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink
  • [00:55] Red Bull isn’t just a drink, but a brand.
  • [01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump.
  • [01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%.
  • [01:40] Red Bull focuses on a simple product and extreme marketing.
  • [02:00] Red Bull is all about building a community.
  • [02:45] They love putting their logo on cars, teams, etc.
  • [03:15] Monster is smaller. They came from Hanson Juices.
  • [03:45] They rebranded from Hanson Energy to Monster Energy.
  • [04:05] Red Bull owns 43% of the market share, while Monster owns 39%.
  • [04:15] What works for one, may not work for another.
  • [04:30] Consider that what works for your competitors may not work for you.
  • [04:35] Use last-mover’s advantage: find the gaps in the market and fill them in.
  • [05:20] 5 Hour Energy Drink looked at the market and filled in the gaps.
  • [05:40] 5 Hour Energy is marketed towards 9-5er’s.
  • [06:00] That’s it for today!
  • [06:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 22, 2018
A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873
05:55

In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Simple Little Hack to Generate More Visitors (Without Spending on Ads)
  • [00:40] Get your employees and team members to promote your products and content on social media.
  • [02:04] You are earning views without having to pay for them.
  • [02:25] Trade social media favors.
  • [03:12] Eric’s team upvoted or liked his LinkedIn content and it helped promote his post.
  • [04:30] This tactic has helped put people on the map.
  • [05:01] That’s all for today!
  • [05:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 21, 2018
Our Master Marketing Plan for the New Year (Part 2) | Ep. #872
05:02

In episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 2)
  • [01:01] Eric’s traffic is currently around 200,000/month.
  • [01:05] Just a couple of years ago, they were only at 4000/month.
  • [01:25] What has been working is constantly upgrading and repurposing content.
  • [01:45] It’s important to be omnipresent, so his team will be doing live videos soon.
  • [02:08] They’re going to test sponsoring live events, as well.
  • [02:25] Eric is sponsoring the Growth Marketing Conference.
  • [03:00] Eric will not be giving software away. He’s targeting mid-market to enterprise businesses.
  • [03:30] Eric’s team doesn’t make YouTube videos yet, but they plan to do that moving forward.
  • [03:50] Ask yourself “What can I start doing?” and “What can I stop doing?”
  • [03:55] Asking yourself these questions will help you succeed in the new year.
  • [04:00] That’s it for today!
  • [04:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 20, 2018
Our Master Marketing Plan for the New Year (Part 1) | Ep. #871
04:22

In episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 1)
  • [00:35] On this episode, we’re going to discuss Neil’s master marketing plan.
  • [01:01] Marketing is heavily saturated.
  • [01:22] Neil intends to blog more, podcast, and make YouTube and live videos.
  • [01:45] He intends to release more free software.
  • [01:57] If he can gobble up market share, he can figure out how to monetize those users.
  • [02:20] The main part of his plan is as follows: release SEMRush features, BuzzSumo features, and a Moz-like SEO Analyzer for free.
  • [02:35] He predicts he will reach 3 Million visits per month if he does this.
  • [02:55] Neil has already started to do some of this, so it’s already increased his traffic.
  • [03:05] That’s it for today!
  • [03:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 19, 2018
7 Facebook Ads Tips For 2019 & Beyond | Ep. #870
07:03

In episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Facebook Ads Tips For 2019 & Beyond
  • [00:38] 1: Eric’s team starting running Facebook and Instagram Story ads. Original cost per acquisitions was $8-9, but now it’s at $4-5.
  • [01:00] You can make quick videos, because they don’t need to be well-produced.
  • [01:30] 2: Make your own content, do not use a professional photographer.
  • [02:11] Self-produced content converts better.
  • [02:33] 3: Use Many Chat or any chat program.
  • [02:55] Try to get people to converse on Facebook Messenger.
  • [03:44] 4: When you collect a Facebook lead, send them to a Schedule Once page.
  • [04:05] This is a great way to schedule calls with leads.
  • [04:22] 5: Direct Heroes Instagram bots are great.
  • [04:55] 6: Test out different ways to generate sales.
  • [05:15] 7: Share and promote content.
  • [06:10] That’s it for today!
  • [06:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 18, 2018
How Books Can Make You More Money (Even if You Don't Read Them) | Ep. #869
05:56

In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them)
  • [00:40] Frank Kern was able to make money from books by giving one away.
  • [00:52] Book funnels work.
  • [01:10] Even though the buyers only pay for shipping, your costs will still be low.
  • [01:20] However, you won’t make much back.
  • [01:34] You recoup costs by getting the buyers to buy from you again.
  • [01:45] Keep upselling once you hook them.
  • [02:00] Use the book to liquidate your advertising costs.
  • [02:35] Russell Brunson has a great book funnel.
  • [03:16] Test your back-end offers before offering a book funnel.
  • [03:55] Scribe is a company that helps people create and publish books.
  • [04:26] The book funnel works best when you’re running ads for it.
  • [04:56] That’s it for today!
  • [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 17, 2018
The Best Marketers Do This | Ep. #868
07:11

In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Marketers Do This
  • [00:40] The best marketers document.
  • [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team.
  • [01:35] You won’t know what is working unless you document it.
  • [02:22] Eric documents anything he has done two or three times.
  • [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions.
  • [03:00] Create an internal workplace Wiki to track everything.
  • [03:45] Looop is a great training option, as is Trainual.
  • [04:15] If you are going to document, get the whole company on board.
  • [05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything.
  • [05:50] Make sure you have someone organizing the documentation process.
  • [06:04] That’s it for today!
  • [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 16, 2018
7 Email Marketing Hacks That You Aren't Leveraging (But Should) | Ep. #867
06:46

In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune in to hear what tactics you shouldn’t take for granted.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Email Marketing Hacks That You Aren't Leveraging (But Should)
  • [00:45] 1: Have a super-signature at the bottom of your email.
  • [01:12] 2: Clean your lists.
  • [01:40] If you keep sending emails to people who don’t open them, Gmail will push them to spam.
  • [02:41] 3: Use Sender Score to see if you are being blacklisted.
  • [03:04] 4: Re-send your email to those that didn’t open it (with slight tweaks).
  • [03:48] 5: Instead of putting a bunch of links in your email, keep it simple.
  • [04:10] 6: Don’t send HTML based emails with templates.
  • [05:06] 7: Write nine word emails.
  • [05:15] When you do this, it should be right to the point.
  • [05:33] It’s a great way to get a conversation started.
  • [05:49] That’s it for today!
  • [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 15, 2018
The #1 Job Email Marketing Is Supposed To Do | Ep. #866
05:34

In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do
  • [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails.
  • [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days.
  • [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat.
  • [02:31] Neil likes to drive people to his webinar right from the email.
  • [02:50] He feels this generates more immediate revenue.
  • [03:35] Ben Settle has an email list called Email Players.
  • [03:50] He popularized the idea of “Seinfeld Emails”.
  • [04:15] Every Tuesday, Neil writes custom emails to promote his blog posts.
  • [04:28] That’s it for today!
  • [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 14, 2018
The One Thing You Have to Do Before You Start Doing SEO | Ep. #865
04:20

In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO
  • [00:36] Look up your competitors in Ahrefs or SEMRush.
  • [00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value.
  • [01:02] This information will help you determine what you should target.
  • [01:45] Once you find one competitor, you can find others using the above listed tools.
  • [02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not.
  • [02:36] Use the Keyword Difficulty Tool to see how hard it would be to rank for a given topic.
  • [02:50] BuzzSumo will give you an idea of competitors’ social shares.
  • [03:10] That’s it for today!
  • [03:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 13, 2018
7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864
06:07

In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
  • [00:32] 1: Write a better title.
  • [00:55] Try to bring people to the point of sale.
  • [01:05] 2: Leverage curiosity.
  • [01:20] Try to have a juicy hook.
  • [01:52] 3: Improve your meta description.
  • [02:30] 4: Use adjectives.
  • [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
  • [03:25] 5: Make sure you use a good thumbnail in YouTube.
  • [04:00] Your thumbnail even matters on Facebook.
  • [04:15] 6: Use rich snippets.
  • [04:30] There is usually a plugin in Wordpress to help with something like this.
  • [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
  • [05:15] That’s it for today!
  • [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 12, 2018
How to Do Internal Linking The Right Way | Ep. #863