Martial Arts Media™ Business Podcast

By George Fourie

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Category: Marketing

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Subscribers: 9
Reviews: 0
Episodes: 169

Description

Tune in as George Fourie from Martial Arts Media™ covers Marketing Tips and Strategies for Martial Arts Business and School Owners. Get modern ideas from the digital world for lead generation and retention. Guest interviews with successful industry experts.

Episode Date
55 Years of Martial Arts Business Wisdom with Paul Zadro
Jun 07, 2026
How Robbie Built 3 Successful Martial Arts Schools Working 2-3 Days a Week
Mar 03, 2026
How This Martial Arts School Owner Grew 127K Instagram Followers
Feb 18, 2026
How A BJJ School Owner Escaped Manual Lead Follow-Up Hell (And Improved Conversions)
Jan 19, 2026
7 Martial Arts Programs, 1 Small Town, World Championship Results
Jan 12, 2026
Building A 250-Student Karate & BJJ School In A Tiny Town
Jan 07, 2026
164 - How 1 Pricing Shift Let Daniel Quit His Job & Build a Profitable 500 - Student Martial Arts School
Dec 15, 2025
163 – How Horizon Taekwondo Scaled From 40 to 250 Members Within 4 Years
Dec 10, 2025
162 – Martial Arts Marketing: Why Your Leads Ghost You (And The Automation That Fixes It)
Dec 02, 2025
161 – Facebook Andromeda For Martial Arts Schools: The New Era of Fb Ads
Oct 28, 2025
160 – Everything That’s Wrong With Martial Arts Marketing
Sep 18, 2025
159 – 15 High-Impact Martial Arts Marketing Assets Inside Partners
Jul 29, 2025
158 – Do Martial Arts Facebook Ads Still Work in 2025?
Jul 21, 2025
157 – From Recovery to Retention: How Mark Turned Chronic Fatigue Into a Martial Arts Leadership Advantage
Apr 25, 2025
156 – Martial Arts Staff Development: How to Build a High-Performing Instructor Team
Mar 04, 2025
155 - Martial Arts Business Growth: 4 Obstacles The Manav’s Overcame to Build a 1,800-Student Academy
Feb 24, 2025
154 - My Plan To Help 100 Martial Arts Schools Scale To 300 Students, and 10 To $1m
Feb 03, 2025
153 - Increasing Your Martial Arts Students Value By $1,068 Annually
Nov 13, 2024
152 - [Martial Arts Business Case Study] From 30 - 170 Students In 14 Months While Running A Music School
Oct 08, 2024
151 – From Cheap To Premium: The Poison Of Low Pricing In Martial Arts
Sep 02, 2024
150 – George Fourie: From Life Lessons To Founding Martial Arts Media™
Jun 16, 2024
149 – What Happens When All Your Martial Arts Leads Are “Tire-Kickers”
Mar 25, 2024
148 – 3 Ways To Increase Your Show-Up Rate For Martial Arts Trial Appointments
Mar 11, 2024
147 - Buzz Durkin: The Martial Arts Master For Lifetime Student Value
Jan 07, 2024
146 - The Partners Intensive: A Deep Dive into Australia's Premier Martial Arts Business Event
Oct 02, 2023
145 – How Kyl Reber’s Martial Arts School Serves 370+ Members – All Through Referrals
Aug 07, 2023
144 – Building A Strong Martial Arts Community: Insights From Professional Fighter And Gym Owner Damien Brown
May 24, 2023
143 - Increasing Your Martial Arts Lead Conversion From Trial To Member By 70% To 90% (With Zulfi Ahmed)
May 02, 2023
142 - Elevate Your Martial Arts Business To The Next Level With Zulfi Ahmed's Breakthrough Mindset Formula
Apr 17, 2023
141 – 3 Marketing Essentials That Get My Clients To 300 Martial Arts Students And Beyond
Mar 06, 2023
140 – Signing Up New Martial Arts Students With Dead Leads
Feb 25, 2023
139 – Refining Retention After Massive Martial Arts Business Growth
Nov 23, 2022
138 – Building A Thriving Martial Arts Business For Generational Wealth
Nov 16, 2022
137 – [Martial Arts Business Case Study] How Amanda & Wayne Increased Their Revenue By $200K In 12 Months
Nov 07, 2022
136 – Jason Flame: Community Networking That Fuels Martial Arts Business Success
Oct 19, 2022
135 – How 'Teachable Moments' Drive This Martial Arts School’s Year Long Waiting List
Sep 28, 2022
134 – Martial Arts Business Events: The Partners Intensive Live 2022 Review
Aug 08, 2022
133 – Should You Have Prices Listed On Your Martial Arts Website? (Round 2)
Jul 16, 2022
132 – Pros And Cons Of Hiring A Martial Arts Digital Agency
Jun 07, 2022
131 – 10 Must Haves For Your Next Martial Arts Location (Plus Downloadable Checklist)
Apr 28, 2022
130 – How To Attract More Adult Martial Arts Students
Apr 20, 2022
129 – Success By Design – Foundations Required To Setup Your Next Profitable Location
Feb 23, 2022
128 – 5 Factors That Make An Irresistible Martial Arts Offer
Feb 21, 2022
127 – [Case Study] How A Traditional Karate School Generated $30,000+ In 72 Hours With This Simple Campaign
Feb 01, 2022
126 – Ed Carr: How To Rise Above Bullying Through Martial Arts And Live An Empowered Life
Jan 25, 2022
125 – Ross Cameron: The Evolution Of The Ultimate Martial Arts Gym
Jan 16, 2022
124 – Free Trials Vs Paid Trials For Martial Arts: Which Works Better Between Facebook & Google?
Jan 06, 2022
123 – 3 Key Steps To Master For Your Next Martial Arts Facebook Ad Campaign
Dec 09, 2021
122 – From UFC Fight Pass To Dana White’s Contender Series ( With Ben Vickers )
Oct 24, 2021
121 – Is The ‘Anti-McDojo Mindset’ Sabotaging Your Martial Arts Business’s Success?
Sep 13, 2021
120 – 3 Martial Arts Photo Mistakes That’s Hurting Your Brand And Reputation
Aug 29, 2021
119 – How To Run 70 Martial Arts Classes Per Week And Only Teach 6
Aug 17, 2021
118 – Why We Are Launching The Martial Arts Media™ App For Martial Arts School Owners
Jul 13, 2021
117 – [Case Study] How Lindsay Guy 3x’d His Karate Business Coming Out Of Covid
Jun 15, 2021
116 – When The Solar Guy, A Blinds Man And A Martial Artist Cross Paths
Jun 10, 2021
115 – Kevin Blundell – The Strategic Mindset Behind Running 23 Successful Martial Arts Schools
May 17, 2021
114 – John Will – Balancing Your BJJ Black Belt ‘Mindset’ Across All Aspects Of Life
Apr 12, 2021
113 – Wired To Win: Game Plan And Strategies For Martial Arts Business
Apr 07, 2021
112 – Should You Have A Martial Arts Marketing Budget?
Mar 31, 2021
111 – What Are You Keeping From COVID That’s Improved Your Martial Arts Business?
Mar 16, 2021
110 – Zulfi Ahmed – How To Become A Master Martial Arts Instructor
Mar 03, 2021
109 – Tripling Your Student Base In 2 Years With 100% Karate
Feb 11, 2021
108 – 4 Steps To Moving Your Martial Arts Business Into Momentum
Jan 21, 2021
107 – Being The Voice Of Reason For Your Team and Students
Jan 18, 2021
106 – Growing Your Martial Arts Business Faster
Nov 12, 2020
105 – Passing Kidney Stones & Getting Your Mojo Back With The 75 Hard Challenge
Nov 04, 2020
104 – John Smallios – Aligning Your Jiu Jitsu School With A Higher Mission & Purpose
Oct 26, 2020
103 – Quick Martial Arts Marketing Tip
Aug 14, 2020
102 – Francine Schaepper – Taking Epic Martial Arts Photos With Your Smartphone That Grab Attention
Aug 12, 2020
101 – Costa Prasoulas – Applying Philosophy And Martial Arts To The Fight Of Life
Jul 13, 2020
100 – The Story & Lessons Learnt From 100 Martial Arts Media™ Business Podcast Episodes
Jul 08, 2020
99 – The COVID Safe Return Plan Course For Martial Arts Schools
Jun 10, 2020
98 – Brett Fenton – Evaluating Your Martial Arts Life & Transitioning To Virtual Gradings
May 18, 2020
97 – Updated Jobkeeper And Financial Essentials That Every Aussie Martial Arts School Owner Should Know
May 10, 2020
96 – Rhonda Britten – Turning The Worst Day Of Your Life Into Fearless Living And Success
Apr 23, 2020
95 – Peter Graham – Applying The Winning Martial Arts Mindset In Uncertain Times
Apr 16, 2020
94 – Kylie Ryan – How To Ditch Fear, Get Clear and Embrace Leadership In Uncertain Times
Apr 02, 2020
93 – Strategies From a High Performance Salon Coach To Pivot Your Martial Arts Business
Mar 28, 2020
92 – How To Stop Students From Canceling
Mar 22, 2020
91 – How To Train And Teach Martial Arts With A Disability
Jan 23, 2020
90 – Do You Groom ‘A Player’ Martial Arts Instructors, Or Hire the ‘A Players’?
Dec 12, 2019
89 – The 8 Key Factors Needed For High Performing Martial Arts Websites
Nov 18, 2019
88 – Darren Reece – The Art Of Crafting Muay Thai Champions
Nov 11, 2019
87 – Getting Your Fight Shows Featured On UFC Fight Pass
Nov 04, 2019
86 – Using Facebook Messenger Bots For Martial Arts Schools
Oct 17, 2019
85 – Martial Arts Marketing BS!
Oct 10, 2019
84 – How To Improve Your Martial Arts Facebook Ads Through Split Testing
Oct 01, 2019
83 – Karate Club Owner On Verge Of Closure Shifts Into Profit And Revives The Dream
Sep 05, 2019
82 – [Case Study] How To Market Martial Arts To Adults Without Spending Money On Marketing
Aug 19, 2019
81 – McDojo: A Word That Actually Might Get You Killed
Aug 05, 2019
80 – Discovering Your Martial Arts Student’s Inner Greatness
Jul 09, 2019
79 – A Different Approach To Running Self-Defence Courses For Corporates
Jun 27, 2019
78 – Geordie Lavers-McBain – Living & Breathing The Martial Arts Lifestyle
Jun 16, 2019
77 – What Happens When You Have The Wrong Martial Arts Business Coach
May 15, 2019
76 – Practical Tips On How To Grow Your Martial Arts School
Apr 28, 2019
75 – Growing Your School With Video & Teaching Martial Arts For Special Needs (From A Wheelchair)
Apr 16, 2019
74 – How To Sell Your Martial Arts School Into Profit Despite A Flood Disaster
Mar 28, 2019
73 – Is This Why Your Martial Arts School’s Growth Is Stuck?
Mar 10, 2019
72 – Greg Probyn: Applying Military Principles To Martial Arts Business
Feb 27, 2019
71 – Matt Milchard: Building Martial Arts Schools At The Back Of Children Centres
Jan 27, 2019
70 – How To Scale Your Martial Arts Business Through The Mathematics Of Kindness
Dec 13, 2018
69 – The Most Uncomfortable ‘Stretch’ In Martial Arts (Business)
Dec 09, 2018
68 – Create Better Martial Arts Videos (Without The Editing, Gear And Gadgets)
Nov 27, 2018
67 – And Still… The No.1 Martial Arts Marketing Mistake
Oct 18, 2018
66 – The Hard Way Vs The Easy(re) Way
Oct 11, 2018
65 – How To Stop Bullying In Schools With Martial Arts – Terrence Fernandez
Sep 23, 2018
64 – Google Search Vs. Social Media For Martial Arts Schools (And Goldfish Have Surpassed Us!)
Jul 30, 2018
63 – Chris Casamassa – Martial Arts & Mortal Kombat Movie Star Shares His Entrepreneurial Insights
Apr 09, 2018
62 – Robin DePalma-Rowe from MA1st – Opening & Operating Multiple Martial Arts Schools
Mar 28, 2018
61 – Cat Zohar – Simple Member Engagement Tips For Martial Arts Student Retention
Mar 20, 2018
60 – Andrea Harkins – The Martial Arts Woman Making A Difference One Life At A Time
Mar 15, 2018
59 – Jess Fraser – Hiring Islands For BJJ Events & Raising The Bar For All Girls In Gi’s
Mar 08, 2018
58 – Chris Nott – Family, Knowledge And Action Through Teaching Martial Arts
Mar 06, 2018
57 – Zulfi Ahmed – The Real Secret To Success With Your Martial Arts Business
Feb 25, 2018
54 – Damien Martin – Risk Management Planning in Martial Arts
Feb 09, 2018
55 – Bogdan Rosu – Personal Development Through Martial Arts
Feb 09, 2018
53 – [Case Study] Mike Fooks – Doubling Your Part-Time BJJ School With One Successful Campaign
Feb 01, 2018
52 – Martin ‘The Situ-Asian’ Nguyen – Chasing 3 World Titles In 3 Weight Divisions
Jan 09, 2018
51 – How To Run Your First Facebook Ad For Martial Arts
Dec 14, 2017
50 – Australian Martial Arts Hall of Fame Inductee Grant Bannister Shares 40+ Years Of Martial Arts
Nov 09, 2017
49 – Martial Arts Websites vs ClickFunnels & Page Builders
Oct 30, 2017
48 – How To Create Martial Arts Training Videos With Jack Leung
Oct 22, 2017
47 – [Case Study] How Dave Richardson from Kung Fu Southside Grew His School by 33%
Oct 08, 2017
46 – Fari Salievski: Training The One Championship World Featherweight Champion Martin Nguyen
Sep 13, 2017
45 – How To Protect Your Martial Arts Business Name With Domains & Social Media Handles
Sep 07, 2017
44 – 10 Magic Words That Revive Old Martial Arts Students And Dead Leads
Aug 24, 2017
43 – Henry Calantog: 3 Must-Haves For Martial Arts Instructors To Run Fun & Entertaining Kids Classes
Aug 15, 2017
42 – Amy Gardam: Living a Martial Arts Family Legacy
Aug 01, 2017
41 – The 5 Stages Of The Martial Arts Student Signup Cycle
Jul 20, 2017
40 – Martial Arts Instructor Gets Shot In The Head And Escapes Death – Here’s His New Perspective On Life
Jun 27, 2017
39 – Fred DePalma (The MAIN Event) – The Hidden Value Of Martial Arts Business Events
Jun 15, 2017
38 – Martialytics Review With Brad Cumbers: Email Marketing Secrets For Martial Arts Schools
Jun 08, 2017
37 – Ross Cameron from Lockdown: How To Host Martial Arts Events & Tournaments
May 28, 2017
36 – Graham Slater: The Search For The Next Jackie Chan
May 10, 2017
35 – The Biggest Mistake Martial Arts School Owners Make When Marketing Online
Apr 27, 2017
34 – Need More Martial Arts Students? These 2 Free Resources Might Help
Apr 19, 2017
33 – Kyoshi Dave Kovar: Breaking Through Barriers Holding You Back In Your Martial Arts Business
Apr 06, 2017
32 – 30 Tips For Martial Arts Business Owners From Industry Experts (Part 2)
Mar 30, 2017
31 – 25 Tips For Martial Arts Business Owners From Industry Experts (Part 1)
Mar 23, 2017
30 – Matt Wickham: Running A Building Business By Day, Martial Arts School Owner And Instructor By Night
Mar 16, 2017
29 – Martial Arts Success Story From Humble Beginnings – Westside MMA’s Stuart Grant
Mar 08, 2017
28 – How To Double Your Martial Arts Business In 2 Years Without Selling Your Soul
Mar 01, 2017
27 – Turning 2 Weeks ‘Quiet Time’ Into 96 Martial Arts Paid Trial Students (And How To Retain 90% Of Them)
Feb 22, 2017
26 – How To Run A Successful Martial Arts Open Day
Feb 15, 2017
25 – Your Martial Arts Audience Ignoring You? This Might Help
Feb 01, 2017
24 – Martial Arts Website Templates, Replicated Websites & Page Builder Tools – The Pro’s & Con’s
Jan 25, 2017
23 – The Most Important Number To Pay Attention To For Your Martial Arts School Success
Jan 17, 2017
22 – How To Have Simplicity And Clarity In Martial Arts Marketing
Jan 10, 2017
21 – Double Your Martial Arts Paid Trial Conversions With Festive Season and Back To School Promotions
Dec 21, 2016
20 – Kevin Blundell: 100 New Martial Arts Students in 5 Weeks Without Sleazy Selling
Dec 14, 2016
19 – Fari Salievski: Having Your Martial Arts School As An Avenue For Investments
Dec 06, 2016
18 – The Art Of Martial Arts Coaching With Paul Schreiner From Marcelo Garcia Academy
Nov 28, 2016
17 – Growing Your Martial Arts School With External And Celebrity Instructors
Nov 22, 2016
16 – Justin Sidelle: The Lifestyle Of Running A Martial Arts Business In The Tropics
Nov 14, 2016
15 – Martial Arts Advertising Ideas: Google Adwords vs. Facebook Marketing
Nov 07, 2016
14 – Hakan Manav: Martial Arts World Titles, Movies & A Thriving Business – The Ultimate Martial Arts Success
Oct 31, 2016
13 – A World Class Australian Jiu Jitsu Jetsetter’s Perspective On The Perfect Martial Arts Gym
Oct 25, 2016
12 – Why Martial Arts School Owners Fail At Marketing “Tactics”
Oct 17, 2016
11 – How You The Martial Arts School Owner Can Help Us Help You
Oct 10, 2016
10 – Should You Use A Facebook Profile Or Page (Or Both) For Marketing Your Martial Arts Gym?
Oct 03, 2016
9 – Brannon Beliso: Replacing Contracts And Belt Testing Fees With Service And Martial Arts Merit Badges
Sep 26, 2016
8 – Sean Allen: The Importance Of Martial Arts In Physical Education
Sep 18, 2016
7 – The Smarter Way To Go About Martial Arts School Student Retention With Paul Veldman
Sep 13, 2016
6 – Michelle Hext: How To Run A Niche Martial Arts School (And Mind-Bending Transformations)
Sep 05, 2016
5 – How To Use Facebook For Martial Arts School Marketing
Aug 29, 2016
4 – Should You Have Your Prices Listed On Your Martial Arts Website?
Aug 22, 2016
3 – How To Explain The Real ‘Cost’ Of Martial Arts Classes Part 3
Aug 14, 2016
2 – How To Run A Successful Martial Arts School By Not Being The Grand Guru Part 2
Aug 08, 2016
1 – WA Institute Of Martial Arts’ Journey To 3 Dojos And 1600 Students With Phil Britten And Graham McDonnell Part 1
Jul 28, 2016