Turning Point Strategies

By Ed King and Steven Winokur

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Category: Management

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Episodes: 22

Description

The business landscape is becoming more confusing and cluttered every day. Standing apart from competitors is more important than ever. Included are short segments designed to help find your real value in the marketplace. By truly differentiating your company's product and service offerings, you are able to gain more prospects, convert more prospects to customers, sell more services to those customers, and sell them for more money. We will help you triple the effectiveness of your marketing and sales activities.

Episode Date
Commanding a Price Premium
Oct 25, 2006
Innovating by examining other industries
Oct 18, 2006
Putting People First
Oct 10, 2006
Inspiring Your People
Oct 04, 2006
True Differentiation
Sep 27, 2006
Transform With a Common Cause
Sep 19, 2006
Becoming an extraordinary organization
May 12, 2006
Some examples of fixing a broken brand.
Apr 21, 2006
The Universal Law of Focus and the benefits of focusing your company's strategy.
Apr 17, 2006
Why and how to develop an ideal customer profile.
Apr 07, 2006
Is your product or service borne of a true need in the marketplace?
Mar 31, 2006
Training: A vital facet of a brand rejuvenation process.
Mar 24, 2006
Review: After re-launching, review metrics and reward brand ambassadors within your company.
Mar 17, 2006
Relaunch: Relaunching your business to prospects, customers and the media.
Mar 10, 2006
Rejuvenate: Getting employees excited about a corporate brand re-launch.
Mar 03, 2006
Retool: Learn How To Live the Brand
Feb 24, 2006
Is Quality a Sustainable Differentiator?
Feb 17, 2006
What is the'Main Thing'? - Part 2
Feb 10, 2006
What is the'Main Thing'? - Part 1
Feb 06, 2006
Shorten Your Sales Cycle
Jan 27, 2006
6 Steps to Corporate Rejuvenation
Jan 20, 2006
Your Brand's 3 Moments of Truth
Jan 20, 2006