Fohrcast

By Fohr

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Description

An audio footprint of Fohrcast, a weekly show about influencer marketing hosted by Fohr CEO James Nord.

Episode Date
The return of Khloé Kardashian and the bedazzled Febreze - Episode 9
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This episode's #PostOfTheWeek brings us back to the infamous collab between none other than Khloé Kardashian and Febreze. Her first post with them was undoubtedly a miss, and James has even more to say about the return of the partnership.

Jumping right into questions, we speak to best practices on migrating audiences from one platform to another and then dive into strategies for the upcoming holiday season. Are you thinking about your holiday strategy yet? If not, you definitely should be.

Tune in to the full episode for the all the tea on Khloé K., and the answers to your questions! Make sure to DM us on Instagram @fohr.co for future episodes, and we'll see you soon.
Sep 15, 2020
Social media & social justice, monetizing content, insights on the Nord Negroni - Episode 8
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This week's episode kicks off with our Post of the Week from @guiltyofglitz_. We loved her creativity, artistry and ability to create an ad that was both on brand for her and a great product placement.

James dives into questions starting with an easy (but extremely important) one on his preferred ingredients for a Negroni. If you watched the show when it was * ***** **** ***** you know that this will always be an important topic. Next we dive into sponsored content in the age of social justice with an excerpt from the Fohr advisory board, how to creatively monetize your content, and the takeaways of "photodumps" v. in-real-time content during quarantine.

Listen to the full episode for the answers, and make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!
Sep 09, 2020
The science of engagement and the art of making memes - Episode 7
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This week's episode of #Fohrcast kicks off with one of our brand new features, Post of the Week. This week's sponsored content highlight goes to @jessicapettway for her creativity in featuring the product with beautiful and intentional imagery, and authentically addressing the problem that the product solves for her. Moving on to the questions: We started with memes. Should you make memes? What's the history of memes? What makes a meme successful? Secondly: How can I improve my engagement? What's the science behind something that people like, and something that actually makes them double tap? Tune into the full episode for the answers, and as always, make sure to DM us on IG or email marnie@fohr.co with questions for next week's episode!
Sep 01, 2020
Strategic partnerships, education in the feed, and an intentional industry - Episode 6
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Fohrcast is back and it has a brand new element: sponsored post of the week. Each week, James will be breaking down a piece of sponsored content that really hits the mark, and explaining why it works so well. DM him at @jamesnord to submit posts for review!

Of course, we also dive into questions. First, where do you draw the line with a brand that doesn't seem to be offering any more paid gigs? Second, what advice would you give to people trying to produce educational content on IG? And finally, how do you think 2020 has made the influencer marketing industry reevaluate or pivot on a larger scale?

Tune in to the full episode to find out. As always, make sure to email marnie@fohr.co, or DM us on IG @fohr.co with questions for next week's episode!
Aug 25, 2020
The art and science of selling attention - Episode 5
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We’re back this week with Episode 5 of #Fohrcast, answering the pressing questions covering the industry’s latest.

In a world where advertising is a business of selling attention, it’s also an art and a science. How have Instagram/Facebook (now including Reels), Snapchat, and TikTok all played a role respectively in that business? Further, what’s there to know about the art and science behind each product as digital vehicles for selling attention and screen time?

Last but certainly not least, what does it mean to monetize your following? Think Substack, Patreon, etc. Earning money through a subscription type model from your follower base: is that something what we should all be doing? Tune into the full episode to find out and hear more.
Aug 17, 2020
Gifting and ghosting, goal setting and a TikTok acquisition - Episode 4
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This week’s episode of #Fohrcast is chock-full of advice and industry updates.

Firstly, let’s talk about email etiquette. If a brand ghosts you after inviting you to participate in a gifting campaign, what’s the appropriate protocol for following up and staying on their radar? Second, what’s the secret to balancing being an influencer with having a full time job? Pro-tip: it’s all about setting your own unique goals. Lastly, what in the world is happening with TikTok? What would an American acquisition of the ByteDance-owned company mean for the app, and the future of the internet as we know it?

Make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!
Aug 11, 2020
1 in 10 million, the TikTok tea, and how to talk politics - Episode 3
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Fohrcast, Episode 3: We're jumping right into your questions. First, what advice can we give to micro influencers on staying on the radar and getting deals, as brands continue to look for and rely on bigger players? Secondly, what's happening with TikTok? What's the hot take on the app that has ingeniously mobilized a viral moment? Tune in to find out. Lastly, with less than 100 days to go before an undoubtedly monumental election, what's the best way to start talking about politics on your platform? Even if it's not your traditional content, there's never a wrong time to be on the right side of history.
Aug 03, 2020
In Conversation with Brittany Hennessy - Episode 2
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Our second episode of Fohrcast is a special one, to say the least. This week, James is in conversation with industry-renowned Brittany Hennessy of Carbon August. As we mentioned in our last post, you may know her as the author of a book that changed your career as an influencer, but today we get to introduce her as Fohr’s newest partner. Brittany will be leading Fohr’s community and education efforts moving forward and will be moderating the Fohr Community Facebook group to amplify the voices of our influencer community. The episode is a breath of fresh air, and we are so grateful to have Brittany on board.
Jul 27, 2020
We're back, and Mark Zuckerberg surfs - Episode 1
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We know you missed us, we missed you too. We’re back and better than before, but we still have Negronis and we still have Nord. Introducing Fohrcast: our weekly show on all things influencer marketing, hosted by James Nord.
Jul 24, 2020
In conversation with Ernest James - Episode 202
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This week’s episode of #ADrinkWithJames is a conversation between James Nord and Ernest James. @ernestbejames is the CEO and Founder of Noire Management, a diversity inclusive talent communications and marketing agency. In this episode, James and Ernest have an open dialogue about the ongoing struggle that Black voices have being heard in a White-dominant industry, and the role that marketing and communications agencies should play in the amplification of those voices.
Jun 17, 2020
Dr. Daves on systemic racism, moral literacy & hope for the future - Episode 201
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This week on the show we had the privilege of being in conversation with Dr. John Daves: principal, professor, and unending wealth of knowledge. We’re humbled to have the opportunity to use our platform to amplify his brilliant thought leadership, and we encourage you to listen in. We are taking this opportunity to ask the difficult questions and have them answered.

In this episode, John shares his wisdom with us on systemic racism in the United States, what steps need to be taken to understand white privilege and how to dismantle the system that upholds that privilege - by actively unlearning.
Jun 03, 2020
The Next Ninety with Matt Taylor
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The Next Ninety is Fohr's newest mini podcast, a sub-series of #ADrinkWithJames. In this series, Fohr CEO James Nord interviews thought leaders across all industries on "the next 90" days ahead (and the future in general), with specific regard to the world's next phase and how business and consumers will adapt. In this inaugural episode of the Next Ninety, James is in conversation with Tracksmith Founder and CEO, Matt Taylor. Together the duo speaks about what marketing is going to look like over the next few months, the future of Tracksmith as a brand and the future of retail at large. Tune in to the full episode to kick off the series.
May 28, 2020
Against all odds - Episode 200
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We never thought we’d make it, but here we are. Four and half years of #ADrinkWithJames and we’re at episode 200. This week’s episode reflects back on how the show came to be, what’s changed since the beginning, the many things we’ve learned along the way, and musings on where the industry is headed. #ADrinkWithJames is unique because of the lives and journeys it has impacted (and continues to impact), so we’d like to thank everyone who tunes in each week and brings the show to life. Cheers, all.
May 26, 2020
The duality of curiosity - Episode 199
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This week’s episode of #ADrinkWithJames continues to pull on the thread of vision founded in observation, and observation being a product of creativity through curiosity. There are two distinctive sides to curiosity, though, and both are equally important. On one hand, curiosity is simply about being open to discovering new things. On the other hand, curiosity (and the creativity inspired by it) is about obsession. To be creative, and have a life and a vision worth following, you have to be obsessed with it - consumed by your craft. Tune in to the full episode for a reflective moment on your own creativity, and how you can develop personally and professionally all by being curious.
May 18, 2020
Vision through observation - Episode 198
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This week’s episode of #ADrinkWithJames is all about the importance of having a vision. The reason that people start following you in the first place is usually because they like your vision, your viewpoint, the specific lens through which you see the world. Many people think vision is something you're born with, but it's more akin to a muscle that you can tone and develop. Developing your vision takes conscious effort and a considerable amount of time - and it all starts with taking a few steps back, and just observing your surroundings. Tune in to the full episode to hear James’ advice on how to actualize your vision through observation, the importance of creating content for yourself first, and always having room to grow.
May 12, 2020
Inspire, entertain, educate - Episode 197
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This week’s episode of #ADrinkWithJames is about refocusing. Since the onset of COVID-19 we have been focusing on what is out of our control, what has changed as a result of this global crisis, and in general, staying the course. Now is the time to shift that focus to what we can control rather than what we cannot and what hasn’t changed rather than what has. Now is the time to hone in on enthusiasm, creativity and our craft. Tune in to the full episode to recalibrate around what lies ahead, and how we can make the most out of this next chapter.
May 04, 2020
The Art of the Negroni - Episode 196
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This week's episode of #ADrinkWithJames kicks off with one of James' favorite topics (the art of true Negroni), recaps on the PPP loan program through the recent government stimulus, and dives into a few of your questions.

How should you be following up on invoices during COVID-19? What is the future of luxury travel and the travel industry as a whole going to look like after this pandemic? Should influencers be signing contracts right now? If so, what terms should be included?

Tune in to the full episode to hear James break down the answers to these questions, which touch on some of the industry's pressing issues during COVID-19. As always, make sure to send us questions for next week's episode!
Apr 27, 2020
Isolation Creation en Provence with Jamie Beck - Episode 195
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In this week’s episode of #ADrinkWithJames we got to welcome back one of our favorite guest stars: Jamie Beck (@jamiebeck.co). Jamie is an industry renowned American photographer who left Manhattan to pursue personal photography in the South of France. She fell in love with Provence and has been there ever since. Jamie’s most recent contribution to the art world has been her #isolationcreation project, wherein she vowed to create a new piece of work every day in quarantine, put them up for sale in an online store, and have a portion of the proceeds return back to the art community. Tune in to the full episode to hear Jamie’s musings on being a mother, artist and believer in the beauty of truth, all while living through isolation.
Apr 20, 2020
Using the COVID-19 loans to your advantage - Episode 194
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This week's episode of #ADrinkWithJames is all about the CARES Act and its relationship to influencers.
Apr 14, 2020
Fohr Free, and other updates - Episode 193
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This week’s episode of #ADrinkWithJames kicks off with a very special announcement that we pushed live on April 2: We made Fohr free, for a month. To learn more, head to https://blog.fohr.co/post/2020/4/2/free-month We are committed to doing what we can in these unprecedented times, and hope this helps as a start.

In this episode we continue to answer the questions that we’ve been receiving around Influence in the time of COVID-19. Some of the topics discussed this week include: extending deadlines and receiving payment, focusing on communities versus partnerships, and the future of influencer marketing beyond COVID-19.

Don't forget to send us your questions for next week's episode!
Apr 06, 2020
Reading the room - Episode 192
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This week’s episode of #ADrinkWithJames was centered around answering as many of your questions on best practices for influencers during COVID-19.

Above all else, this is the time for both brands and influencers alike to be thinking about their communities. We are all figuring this out one day at a time, together.
Are there more deals during this pandemic or less? How are people handling content creation in one’s apartment? Are #ads disrespectful? What are the best ways to use IG lives? Tune in to the full episode to hear these expanded upon.
Mar 31, 2020
Strategies for dealing with COVID-19 - Episode 191
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Coming to you live from FL, Fohr CEO James Nord answers the questions that you’ve sent us regarding influence in the time of COVID-19. Should influencers be doing things to help small businesses? Absolutely. Should you be adjusting your rates accordingly given the economic fluctuations? 100%.
Mar 23, 2020
Special Report COVID-19 - Episode 190
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We interrupt our regularly scheduled programming to bring you a special report of #ADrinkWithJames. In this episode Fohr CEO James Nord addresses something that is on all of our minds: the myriad of changes to come from COVID-19 and the general reaction to it. There’s a good chance that the spend on influencer marketing in particular could increase, while budgets at large decline. Photo shoots and content capture will become more difficult with people staying home; brand and press trips are likely to decrease. Mistakes will seem more egregious and it is more important than ever to remain authentic in your posts and partnerships.
Mar 13, 2020
Bedazzle your content better than Khloe Kardashian - Episode 189
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This week's episode talks about good versus bad influencer marketing campaigns - inspired by learnings from Khloe Kardashian's (literally) bedazzled content with Febreze last week. The takeaway pillars for a successful campaign are to 1) bridge any authenticity gaps, 2) make sure your tone matches your visuals and 3) be honest.
Mar 09, 2020
Everything You Need to Know About Instagram Stories - Episode 188
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Instagram stories: How important are they, really? How often should you post them? As an influencer, how much should your sponsored stories tie into your personal brand? This week’s episode answers all of those questions and features Fohr’s VP of Strategy, Grace Murray.
Mar 03, 2020
How to Create Content that Drives Action - Episode 187
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This week, our CEO James Nord talks about building a creative vision, counter-pitching a creative brief, and driving action when creating a post for a brand.
Feb 24, 2020
5 tactics to improve engagement (and prevent fake engagement) - A Drink with James Episode 186
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This week our CEO James Nord talks to us about spotting fake engagement. He goes into whether or not you should care and what brands are increasingly using at a performance metric.
Feb 17, 2020
Vine returns as Byte, how to use micro influencers, and WOW at work - A Drink with James Episode 185
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In this episode of A Drink with James, our CEO James Nord give us his hot take on the new Byte app. He also talks to us about how we at Fohr think about using micro-influencers and finally, how to stand out in a professional setting.
Feb 10, 2020
Instagrams usage ban, follower growth rates, unrealistic brand expectations - A Drink with James 184
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In this episode of A Drink with James, our CEO James Nord gives a hot take on Instagram temporarily blocking your usage of the app due to higher activity, what a healthy follower growth rate is, and how to deal with the current state of a brands expectations.
Feb 03, 2020
Instagram alternatives, leveraging demographics, bespoke content - A Drink with James Episode 183
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In this episode of A Drink with James, our CEO James Nord talks about how to report on your audience demographics, even when it's unfavorable for the brand you're trying to work with; the importance of picking the right content format for the platform you're using it on; taking steps now to diversifying your content.
Jan 27, 2020
How FTC helps influencers, product focus groups, faking engagement - Episode 182
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Influencers are beginning to do more than inspire people and market brands. Now more than ever influencers are creating their own brands, and are impacting what brands are selling.

Creators have a superpower – they have total access to the consumers’ thoughts and opinions via their platforms. So brands are starting to tap into that superpower, taking the temperature before releasing products so that when they do, those products will be hot. By pulling macros into the development process early, and including micro and mid-tier influencers in product testing, brands are doing just that.

In this episode of A Drink with James we dive a little into the FTC guidelines, including influencers in product development and listen to what James has to say about fighting follower fraud in influencer marketing.
Jan 24, 2020
Looking ahead to 2020, Manifesting growth, Year-long partnerships - Episode 181
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In this episode of A Drink with James, Fohr CEO James Nord looks back on 2019 before looking ahead to 2020, posting year in reviews, how to get a big growth year, and data privacy.
Jan 14, 2020
A Conversation with Danielle Bernstein (@weworewhat) - A Drink with James Episode 180
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OG influencer Danielle Bernstein of WeWoreWhat needs no introduction. In Episode 180 of A Drink With James, she sits down with Fohr CEO James Nord to discuss taking risks, what people get wrong about her, and building her tech company, Moe.
Jan 06, 2020
Reflections on the decade, the relevance of blogs, and talking politics with @thereclaimed - A Drink with James Episode 179
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It’s here, the final Drink with James of the year (and the decade)! Fohr CEO James Nord talks about the main thing you should be focused on next year, how can we push influencers to create content in a way that is driving people through to action, the power of blogs, and how the media landscape is undergone a dramatic shift. James is also joined by Whitney Alese (@thereclaimed) to talk about how you could make strides to start talking about politics (and how to make an impact) on your feed. ⁠

A big THANK YOU goes out to everyone who watched or listened to A Drink with James this year. It’s been the biggest year yet, and we couldn’t do it without you. James (and the team) signing off for A Drink with James in 2019, we’ll see you in 2020!
Dec 23, 2019
How Should Influencers Approach Their Business? - A Drink with James Episode 178
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How are you providing value at every interaction? Our host, James Nord asks this question and more in a very targeted episode of A Drink with James focusing purely on how influencers should be approaching their accounts, and their business, moving forward.
Dec 16, 2019
Holiday partnerships, Working with experts, Influencers speaking on politics - A Drink with James Episode 177
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In a Drink with James Episode 177, Fohr CEO James Nord introduces our “State of Instagram Influencer Marketing 2020” report, the first report of it’s kind. He also speaks on how Jess Kirby leveraged Fohr’s testimonial feature to land her a big brand partnership. All this before the actual questions start! He also discusses holiday gifting partnerships, the importance of working with experts, and why influencers should use their platforms to discuss politics.
Dec 10, 2019
Ten Ways to Ace Your Next Brand Partnership - A Drink With James Episode 176
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Fohr CEO James Nord shakes it up by breaking down the ten best ways to absolutely ace your next brand partnership. You don’t want to miss this.
Dec 02, 2019
Business owners, Automation, In-feed post frequency and growth - A Drink With James Episode 175
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On episode 175 of A Drink With James, Fohr CEO James Nord shares his thoughts on influencers as small business owners, automating influencer marketing, in-feed post frequency and the relationship between post frequency and growth.
Nov 25, 2019
Validating through gifting, Throwing public shade, Blogger advice - A Drink with James Episode 174
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In this week’s episode, Fohr CEO James Nord shares his thoughts on gifting campaigns, throwing shade at brands on social, and addresses an article giving advice for fashion bloggers.
Nov 19, 2019
A conversation with Mekanism CEO Jason Harris - Episode 173
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In this special episode, Fohr CEO James Nord sits down with Jason Harris, president and CEO of Mekanism, a creative agency based in San Francisco. From his book, The Soulful Art of Persuasion, Jason shares the four principles of building trust: originality, generosity, empathy, and soulfulness. Influencers, you might want to take some notes. The two also chat about where hard work ends and talent begins, the importance of giving back, and marketing lessons influencers should take to their accounts.
Nov 11, 2019
Getting started on TikTok, Future of Influencer Marketing, Unboxing - A Drink with James Episode 172
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This episode of A Drink with James has it all! Fohr CEO James Nord is joined by Krista Roberson to discuss how she got her start on Tiktok and her advice to influencers who are looking to start an account. He also gives his best practices on how influencer's should be doing unboxing videos, Finally, more broadly, he gives some insight on the state of the industry and whether or not he feels influencer marketing is going anywhere.

Follow Krista:
https://www.instagram.com/kristarobertso/
Nov 04, 2019
FWRD x Givenchy Giveaway, Instagram Reach, Better Engagement Rates - A Drink with James Episode 171
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Fohr CEO James Nord talks about the FWRD x Givenchy giveaway, how it can affect influencers in general, Instagram reach, and how to get good engagement when you post.
Oct 28, 2019
Inflating View Counts, Agents and Managers, Travel Influencers - A Drink with James Episode 170
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Fohr CEO James Nord explains Facebook's fine for inflating view counts, why it matters, and what influencers should take away. He also talks about the ideal relationship with agents or managers plus the biggest pitfalls of being a travel influencer.
Oct 21, 2019
Instagram App Updates, Investing in Digital Products, Brand Roles - A Drink with James Episode 169
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Fohr CEO James Nord talks about Instagram’s latest updates (even those rumored to be released) and the role brands should play in shaping an influencer’s content. Fashion influencer @tezza sits down to discuss her app and the rising trend of influencers releasing digital vs. physical products.
Oct 14, 2019
“Perfect Photos”, Hiding Likes, Sponsored vs. Organic Endorsements - A Drink with James Episode 168
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This week, Fohr CEO James Nord talks about Instagram's impact in pushing us to find the "perfect photo" and how every platform seems to be hiding likes now. He also shares his thoughts on the age-old influencer adage: "Not sponsored—I just love it."
Oct 07, 2019
Impact of Hiding Likes, Best Influencer Qualities, Brand Harassment - A Drink with James Episode 167
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Fohr CEO James Nord delves into the results of Instagram hiding likes in Australia, what we at Fohr look for in a good influencer partner, and what to do if you feel harassed by a brand. He also recaps some of the insight he heard from a recent talk at Facebook HQ.
Sep 30, 2019
On the Streets of NYFW, Influencer Responsibility, Swipe Up Feature - A Drink with James Episode 166
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Fohr CEO James Nord discusses knockoff products, renewing your passion, and the swipe up feature. Bonus segment: Fohr Marketing Director Tim Jeffreys takes to the streets to interview the people of NYFW.
Sep 24, 2019
A Conversation with Casey “Quigley” Goode - A Drink with James Episode 165
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For this special episode, Fohr CEO James Nord is joined by LA-based content creator Casey “Quigley” Goode of @officiallyquigley. Their conversation covers many topics—from the details of content creation to the big picture of adding value to the influencer space.
Sep 17, 2019
NYFW Engagement Rates, Facebook Conspiracy Theory, Kacey Musgraves - A Drink with James Episode 164
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Fohr CEO James Nord shares the insights we found on engagement rates during NYFW. He also addresses a popular Facebook conspiracy and what we can learn from Kacey Musgraves’s small business endorsement on Instagram. We also circle back on the fried chicken sandwich debate with special guest Brittany B.
Sep 09, 2019
Fried Chicken Sandwiches, Holiday Planning, Remotely Covering NYFW - A Drink with James Episode 163
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Fohr CEO James Nord discusses fried chicken sandwiches and what we can learn from other Internet phenomena, cutting to a conversation with Grace Atwood who recently went viral with a $30 Amazon nightgown. James also shares how you can be proactive and start planning your holiday content, plus how influencers outside of New York can approach NYFW.
Sep 03, 2019
BONUS: A Drink with James Live at Fohr U 8/28
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Fohr CEO James Nord moderates a session on the most popular topics from our show. Think questions on brand partnerships, content creation, and much more. Caitlyn Warakomski, Vic Styles, and Drew Jessup share their insights and advice as full-time influencers.
Sep 03, 2019
Using Your Platform for Good, Seeking Mentorship, Engagement Rates - A Drink with James Episode 162
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Fohr CEO James Nord reflects on the recent trip he and three content creators took with Concern Worldwide to Bangladesh. He also answers questions on seeking mentorship from talent managers and on our post about engagement rates.
Aug 26, 2019
Unsolicited Gifting, Image Permissions, Tumblr Acquisition - A Drink with James Episode 161
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Fohr CEO James Nord kicks off the episode with a few words on NYFW coming up next month. He discusses how influencers should handle unsolicited gifting and what to do if a brand uses your image without permission. Finally, with Tumblr being acquired for the second time, he gives his thoughts on the news.
Aug 19, 2019
Getting brand attention, aligning values, using influence for good - A Drink with James Episode 160
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James shares innovative ways influencers can get brands’ attention, what to do when brand-influencer morals don’t align, and how to use your influence for good.
Aug 12, 2019
Reposting Instagram Stories, Fohr Influencer Profiles, Usage Rights - A Drink with James Episode 159
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Fohr CEO James Nord shows us how to repost Instagram Stories that give value to audiences, what you can do to update your Fohr influencer profile, and how you should think about photo usage rights.
Aug 05, 2019
Instagram Saves as a Metric, Editorial Content, Hiding Likes - A Drink with James Episode 158
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Fohr CEO James Nord discusses how to use Instagram Saves as a performance metric. He also gives his thoughts on editorial content and revisits the topic of Instagram hiding Like counts.
Jul 29, 2019
Pre-launch hype, anti-bullying on Instagram, NYT article - A Drink with James Episode 157
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In A Drink with James episode 157, Fohr CEO James Nord discusses ways you can hype up a product launch (even if you can’t post beforehand). He also gives his thoughts on Instagram’s new anti-bullying features and on Kevin Roose’s New York Times article about influencers.
Jul 22, 2019
Influencer engagement rate, differences, relevance in your industry - A Drink with James Episode 156
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James shares ways influencers can talk about low engagement rates, plus the difference between influencers and content creators. He also discusses how brands can tell if influencer marketing is relevant to their industries.
Jul 15, 2019
The Importance of Stories and Storytelling - A Drink with James Episode 155
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Jul 08, 2019
Viral Instagram proposal, pitching to brands, ads on explore tab - A Drink with James Episode 154
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Jul 02, 2019
A Conversation with Patrick Janelle (@aguynamedpatrick) - A Drink with James Episode 153
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Jun 25, 2019
Responding to all DMs, Creator profile switch, Bilingual content - A Drink with James Episode 152
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Jun 17, 2019
Creating Engaging Content Consistency in Photos and more - A Drink with James Episode 19
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In Episode 19 of A Drink with James, James Nord gets philosophical about engagement on social media, he discusses the importance of consistent photography, and talks about how to grow your following outside of your own channels.
Jun 17, 2019
Joining Fohr Card Putting Out Video Content Hiring PR Agencies - A Drink with James Episode 17
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In Episode 17 of A Drink with James, James Nord talks about whether or not you should hire a PR agency, when the best time to join Fohr Card is, and when you should start putting out videos content.
Jun 14, 2019
Getting Brand Deals Overcoming Doubt Fashion Week - A Drink with James Episode 18
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In Episode 18 of A Drink with James, James Nord talks about how to negotiate deals with brands if your blog audience is bigger than your social media audience, he gives advice on how to not compare yourself to other bloggers who are growing faster than you, and he gives his thoughts on when you should attend fashion week.
Jun 14, 2019
Staying Authentic Alternative Revenue Sources - A Drink with James Episode 16
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In Episode 16 of A Drink with James, James Nord talks about being honest and authentic with your audience, alternative ways of revenue for influencers, and what social channels influencers should focus on.
Jun 14, 2019
A Conversation with Taylor Lorenz (@taylorlorenz) - A Drink with James Episode 151
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Jun 10, 2019
Converting Posts to Sales, Instagram Shopping, Designing Products - A Drink with James Episode 150
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Jun 03, 2019
Everything you need to know about gifting campaigns start to finish - A Drink with James Episode 149
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May 28, 2019
A Conversation with Grace Atwood (@graceatwood) - A Drink with James Episode 148
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May 20, 2019
Instagram removes likes in Canada, Staying Relevant, Stealing Ideas - A Drink with James Episode 147
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May 06, 2019
Hiding Like Counts, Younger Instagram Users, IGTV Metrics - A Drink with James Episode 146
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Apr 29, 2019
A Conversation with Chloe Morello (@chloemorello) - A Drink with James Episode 145
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Apr 23, 2019
A Drink with James Episode 144
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Apr 15, 2019
A Drink with James Episode 143
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Apr 11, 2019
A Drink with James Episode 142
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Apr 01, 2019
A Drink with James Episode 141
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Mar 25, 2019
A Drink with James Episode 140
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Mar 18, 2019
A Drink with James Episode 139
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Mar 11, 2019
A Drink with James Episode 138
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Mar 04, 2019
A Drink with James Episode 137
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Feb 25, 2019
A Drink with James Episode 136
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Feb 18, 2019
A Drink with James Episode 135
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Feb 11, 2019
A Drink with James Episode 134
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Feb 04, 2019
A Drink with James Episode 133
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Jan 28, 2019
A Drink with James Episode 132
1631
Jan 22, 2019
A Drink with James Episode 131
1092
Jan 14, 2019
A Drink with James Episode 130
1528
Jan 07, 2019
A Drink with James Episode 129
1437
Dec 19, 2018
A Drink with James Episode 128
1081
Dec 10, 2018
A Drink with James Episode 127
959
Dec 03, 2018
A Drink with James Episode 126
1366
Nov 27, 2018
A Drink with James Episode 125
1206
Nov 19, 2018
A Drink with James Episode 124
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Nov 13, 2018
A Drink with James Episode 123
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Nov 05, 2018
A Drink with James Episode 122
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Oct 29, 2018
A Drink with James Episode 121
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Oct 23, 2018
A Drink with James Episode 120
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Oct 15, 2018
A Drink with James Episode 119
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Oct 08, 2018
A Drink with James Episode 118
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Oct 01, 2018
A Drink with James Episode 117
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Sep 24, 2018
A Drink with James Episode 116
2716

Sep 17, 2018
A Drink with James Episode 115
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Sep 11, 2018
A Drink with James Episode 114
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Sep 04, 2018
A Drink with James Episode 113
1209
Aug 27, 2018
A Drink with James Episode 112
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Aug 21, 2018
A Drink with James Episode 111
1011
Aug 13, 2018
Fohr U: The State of Influence
Aug 08, 2018
A Drink with James Episode 110
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Aug 06, 2018
A Drink with James Episode 109
1220
Jul 30, 2018
A Drink with James Episode 108
999
Jul 23, 2018
A Drink with James Episode 107
1197
Jul 16, 2018
A Drink with James Episode 106
1181
Jul 09, 2018
Fohr U: Some Things That Keep Me Up At Night
Jul 09, 2018
Fohr U: Working With Influencers Across Multiple Verticals
Jul 09, 2018
Fohr U: Untapped - The World's Largest (Invisible) Consumer Group
Jul 09, 2018
Fohr U: Beauty Panel
Jul 09, 2018
Fohr U: Authenticity - Influencing For The Right Reasons
Jul 09, 2018
Fohr U: Luxury Panel
Jul 09, 2018
Fohr U: Emerging Influencers Panel
Jul 09, 2018
Fohr U: How A Talent Agent Can Grow The Bottom Line
Jul 09, 2018
Fohr U: How Influencers Are Influencing Traditional Advertising
Jul 09, 2018
A Drink with James Episode 105
891
Jul 02, 2018
A Drink with James Episode 104
1406
Jun 28, 2018
A Drink with James Episode 103
1056
Jun 18, 2018
A Drink with James Episode 102
1398
Jun 11, 2018
A Drink with James Episode 101
1314
Jun 04, 2018
A Drink with James Episode 100
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May 23, 2018
Fohr U: Jessica Franklin on Youtube
May 18, 2018
A Drink with James Episode 99
1107
May 16, 2018
A Drink with James Episode 98
1535
May 07, 2018
A Drink with James Episode 97
1128
May 01, 2018
A Drink with James Episode 96
1361
Apr 23, 2018
A Drink with James Episode 95
1247
Apr 16, 2018
A Drink with James Episode 94
1178
Apr 09, 2018
A Drink with James Episode 93
948
Apr 02, 2018
A Drink with James Episode 92
1128
Mar 30, 2018
A Drink with James Episode 91
3218
Mar 20, 2018
A Drink with James Episode 90
1250
Mar 12, 2018
A Drink with James Episode 89
1207
Mar 05, 2018
A Drink with James Episode 88
820
Mar 05, 2018
A Drink with James Episode 87
948
Feb 19, 2018
A Drink with James Episode 86
1258
Feb 12, 2018
A Drink with James Episode 85
2
Feb 05, 2018
State of Influencer Marketing in 2018
Feb 01, 2018
A Drink with James Episode 84
817
Jan 30, 2018
A Drink with James Episode 83
1136
Jan 22, 2018
A Drink with James Episode 82
1046
Jan 18, 2018
A Drink with James Episode 81
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Jan 08, 2018
A Drink with James Episode 80
912
Dec 18, 2017
A Drink with James Episode 79
1030
Dec 11, 2017
A Drink with James Episode 76 - A Conversation with Jamie Beck (@annstreetstudio)
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In Episode 76 of A Drink with James, Fohr Card CEO James Nord speaks with Jamie Beck of Ann Street Studio (@annstreetstudio). Jamie talks about many topics including living in France, her self- portrait series, how she values Instagram, and much more!. This episode is a MUST HEAR.
Nov 27, 2017
A Drink with James Episode 77
1285
Nov 27, 2017
A Drink with James Episode 76
1285
Nov 21, 2017
A Drink with James Episode 75
924
Nov 14, 2017
A Drink with James Episode 74
1216
Nov 08, 2017
A Drink with James Episode 73
2332
Oct 31, 2017
A Drink with James Episode 72
1059
Oct 31, 2017
A Drink with James Episode 71
816
Oct 31, 2017
A Drink with James Episode 70
838
Oct 31, 2017
A Drink with James Episode 69
916
Sep 25, 2017
A Drink with James Episode 68
2181
Sep 15, 2017
A Drink with James Episode 67
898
Sep 12, 2017
A Drink with James Episode 66
1065
Sep 06, 2017
A Drink with James Episode 65
1210
Aug 29, 2017
A Drink with James Episode 64
2625
Aug 24, 2017
A Drink with James Episode 63
2684
Aug 14, 2017
A Drink with James Episode 62
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Aug 14, 2017
A Drink with James Episode 61
971
Aug 08, 2017
A Drink with James Episode 60
696
Jul 31, 2017
A Drink with James Episode 59
854
Jul 26, 2017
A Drink with James Episode 58
762
Jul 14, 2017
A Drink with James Episode 57
878
In Episode 57 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on blogs, adjusting to the issues with the Instagram algorithm, and contracts.
Jul 05, 2017
A Drink with James Episode 56
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In Episode 56 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the new Instagram sponsored post feature, being too eager, and what he thinks of agencies that encourage pod groups.
Jun 29, 2017
A Drink with James - Episode 55
1012
In A Drink with James Episode 55, Fohr Card CEO James Nord talks about usage rights for images, experiences as payment, and gives some business tips that will help you standout.
Jun 27, 2017
A Drink with James Episode 54
1033
In Episode 54 of A Drink with James, Fohr Card CEO James Nord talks about how to get meetings with brands if you have a smaller following, what's trending with flat lays, and whether or not you should charge for sponsored Instagram Stories.
Jun 15, 2017
A Drink with James - Episode 53
899
In Episode 53 of A Drink with James, Fohr Card CEO James Nord talks about how to leverage your following when working with brands with less followers than you, how to deal with lurkers, and specific advice for how to pitch brands when you're going on a trip.
Jun 15, 2017
A Drink with James - Episode 52
1642
In Episode 52 of A Drink with James, Fohr Card CEO James Nord has a conversation with Luke Ditella. Their conversation covers a wide variety of topics, from how his pro surfing career impacted his work as an influencer, to how he thinks physics and the law of attraction play into our daily lives.
Jun 15, 2017
A Drink with James - Episode 51
716
In this episode of A Drink with James, Fohr Card CEO James Nord talks about the importance (and gives some tips) of networking, pitching brands for product, and the best practices for updating your Fohr Card profile.
Jun 15, 2017
A Drink with James Episode 50
1080
In Episode 50 of A Drink with James, Fohr Card CEO James Nord talks about how influencers can get more work from Fohr Card, what he influencers can be doing a better job of, and how to deal with brands that don't value what influencers are worth.
Jun 15, 2017
A Drink with James Episode 49
880
In this episode of A Drink with James, Fohr Card CEO James Nord talks about the importance of sending drafts to your clients, the ins and outs of the shadow ban, and what tasks you can outsource.
Jun 15, 2017
A Drink with James Episode 48
891
In Episode 48 of A Drink with James, Fohr Card CEO James Nord talks about what #sponsored means to him, how to deal with brands who like to micromanage their influencers, and he gives his thoughts on what to charge for sponsored content.
Jun 15, 2017
A Drink with James Episode 47
971
In Episode 47 of A Drink with James, Fohr Card CEO James Nord talks about how to cover events properly to get the maximum exposure, whether niche audiences would limit your growth, and should you be sliding into DMs?
Jun 15, 2017
A Drink with James - Episode 46
895
In episode 46 of A Drink with James, Fohr Card CEO James Nord discusses the details of the influencer conference, turning affiliate relationships into yearly paid sponsorships, and what he suggest you do if everything you do isn't working.
Jun 15, 2017
A Drink with James - Episode 45
926
Fohr's weekly influencer show where CEO James Nord answers user submitted questions questions about influencer marketing.
Jun 15, 2017
A Drink with James - Episode 44
2806
In this episode of A Drink with James, Fohr Card CEO James Nord sits down with Patrick Janelle (@aguynamedpatrick) in his apartment in SoHo for a wide ranging conversation that you certainly don't to miss!
Jun 15, 2017
A Drink with James - Episode 43
893
In Episode 43 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on how to reach out to PR companies, on how to go about getting an agent, and how to get work from brands even if you are outside of a major city.
Jun 15, 2017
A Drink with James - Episode 42
908
In this episode of A Drink with James, Fohr Card CEO James Nord talks about whether he feels engagement is declining across all platforms, how to handle gifting campaigns, and when to try and get compensated for a campaign when it's not offered.
Jun 15, 2017
A Drink with James - Episode 41
866
In a Drink with James Episode 41, Fohr Card CEO James Nord gives his thoughts on how much you charge and how to effectively utilize your photographers, his thoughts on loop giveaways, and being an influencer while having a day job.
Jun 15, 2017
A Drink with James - Episode 40
964
In Episode 40 of A Drink with James, Fohr Card CEO James Nord talks about how to approach big brands, how much say should a brand have on the creative side of a campaign, and how do you get comped hotels & how to deliver that content.
Jun 15, 2017
A Drink with James - Episode 39
606
In Episode 39 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the new Instagram photo sets, engagement versus reach, and he talks about what to focus on if you are a smaller blogger
Jun 15, 2017
A Drink with James - Episode 38
1855
In this episode of A Drink with James, Fohr Card CEO James Nord talks with Erica Hoida (@fashionedchicstyling) about how she grew 500k followers in a little over a year, being an influencer in San Diego, consistency, and much more!
Jun 15, 2017
A Drink with James - Episode 37
756
In Episode 37 of A Drink with James, James Nord heads down to Georgia and talks about what you should do when a brand regrams you without tagging, how to transition from gifting/free campaigns to paid collaborations, and how to handle it when brands that you don't align with reaches out.
Jun 15, 2017
A Drink with James - Episode 36
749
In Episode 36 of A Drink with James, James Nord talks about how to approach guest posting, building personal brands, and different ways to promote social media posts.
Jun 15, 2017
A Drink with James - Episode 35
748
In Episode 35 of a Drink with James, James Nord talks about the importance of video in 2017, his thoughts on being organic and not buying fake followers, and what he dislikes about travel photos.
Jun 15, 2017
A Drink with James - Episode 34
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Justin Bridges and James Nord talk business strategies, photography tips, how to work with brands, and hustling.
Jun 15, 2017
A Drink with James - Episode 33
660
In Episode 33 of A Drink with James, James Nord talks about how you can stand out as a photographer on social media, whether you should cater to your audience, and how to pick your blog name.
Jun 15, 2017
A Drink with James - Episode 32
793
In Episode 32, James Nord talks about what he thinks will be trending 2017, how to deal with declining engagement, and he talks about the difference between curation and creation.
Jun 14, 2017
A Drink with James - Episode 31
928
In this episode of A Drink with James, James Nord gives his thoughts on how to use Instagram Live, the competition between Snapchat and Instagram, and his thoughts on buying followers/engagement/using comments bots.
Jun 14, 2017
A Drink with James - Episode 30
1326
In Episode 30 of A Drink with James, James Nord is joined by Christina Caradona (@troprouge) for an entertaining and informative conversation about authenticity and being yourself.
Jun 14, 2017
A Drink with James - Episode 29
631
In Episode 29 of A Drink with James, James Nord gives his thoughts on selling back products that influencers were gifted, what metric most brands use when determining when to work with influencers, and how to go about getting press.
Jun 14, 2017
A Drink with James - Episode 28
1305
In this episode of A Drink with James, James Nord is joined by Editorial Director of Coveteur Laurel Pantin!
Jun 14, 2017
A Drink with James - Episode 27
776
In Episode 27 of A Drink with James, James Nord gives examples of three influencers doing really well right now, he talks about the importance of captions on Instagram photos, and he discusses what he’s learned in 27 episodes of filming A Drink with James.
Jun 14, 2017
A Drink with James - Episode 26
795
In Episode 26 of a Drink with James, James Nord talks about what he would do if he were starting out with zero followers, Snapchat vs. Instagram stories, and creative blocks.
Jun 14, 2017
A Drink with James - Episode 25
619
In Episode 25 of A Drink with James, James talks about ensuring conversion for a brand you are working with, tips for brands looking to work with influencers, and how to deal with brands when they say they have no budget.
Jun 14, 2017
A Drink with James - Episode 24
1615
In this week's episode of A Drink with James, James Nord talks with Rachel Martino (@RachMartino) about how she got her start as an influencer, techniques she used when growing her following and much much more!
Jun 14, 2017
A Drink with James - Episode 23
1418
In Episode 23 of A Drink with James, Heidi Nazarudin joins James for a conversation about all things influencer marketing. In her four years of blogging and being an influencer, Heidi has a combined total reach of over 650K and has worked with some of the biggest brands in the world. She talks about leaving her corporate job in Tokyo to move to Los Angeles and pursue her dream of being a freelance writer. This episode is a must watch for all influencers!
Jun 14, 2017
A Drink with James - Episode 22
717
In Episode 22 of A Drink with James, James Nord talks about what to do when brands have no budget in mind and stop responding, gives some tips on taking better outfit photos, and he gives his thoughts on what makes great branded content.
Jun 14, 2017
A Drink with James - Episode 21
703
In Episode 21 of A Drink with James, James Nord talks about what you should include in your media kit, subject lines/bodies to cold emails, and he talks about Twitter & the importance of migrating your following to other platforms.
Jun 14, 2017
A Drink with James - Episode 20
842
In Episode 20 of A Drink with James, James Nord talks about long term contracts, slow adopters to influencer marketing, and gives some photography tips and tricks.
Jun 14, 2017
Influencer Marketing Insight from Brands (with Laney Crowell) - A Drink with James Episode 14
1338
In Episode 14 of A Drink with James, James Nord heads out to the Hamptons for some fresh air and to have a conversation with Laney Crowell, founder of digital branding agency Crowell Lane. Prior to starting her own agency, Laney worked for a international cosmetics brand, garnering over 5 years of experience working with influencers. Her insight is invaluable, and this video is a must-watch for influencers of all levels who are looking to understand what brands think about when working with influencers.
Jun 14, 2017
A Drink with James Episode 15 - Brands Using Fohr Card Dealing with Cold Leads Staying Authentic
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In Episode 15 of A Drink with James, James Nord talks about how brands use Fohr Card, what to do when a hot lead turns into a cold lead, and how to stay authentic to your followers.
Jun 14, 2017
A Drink with James - Episode 13
616
In A Drink with James Episode 13, James Nord talks about Instagram stories, how to be more innovative in pitches, and how to respond to a brands with no budget for a collaboration without sounding desperate.
Jun 14, 2017
A Drink with James - Episode 12
861
In A Drink With James Episode 12, Damsel In Dior stops by to talk about growing your following with the new Instagram algorithm, when to start asking brands for paid work, the reason why you should have a blog and much much more.
Jun 14, 2017
A Drink with James - Episode 11
560
In Episode 11 of A Drink With James, James Nord talks about getting better rates on brand collaborations, how to properly tag your sponsored content to meet FTC guidelines, and how many times is too many to email a brand before giving up.
Jun 14, 2017
A Drink with James - Episode 10
601
In A Drink with James Episode 10, Rich Tong (Fohr Card co-founder, Chief Product Officer) joins James Nord to talk about the origins of Fohr Card, Rich debuts a fantastic new Fohr Card feature, and James talks about the difference between brands buying versus influencers selling.
Jun 14, 2017
A Drink with James - Episode 9
402
A Drink with James Episode 9 was filmed at the Tommy Hilfiger show at New York Men's Fashion Week last Wednesday! This week James talks about getting into fashion shows, should you have a blog or just focus on social networks, and the keys to maintaining long relationships with brands.
Jun 14, 2017
A Drink with James - Episode 8
545
In this episode, James Nord answers questions about whether or not brands look at follower (and potential fake follower) counts, creating authentic Snapchat branded content, and managing brand/potential brand collaborations and relationships.
Jun 14, 2017
A Drink with James - Episode 7
456
In A Drink with James Episode 7, James Nord talks about leveraging building a personal brand while building a company, how to make your local businesses part of your local social media scene, and working with big companies when you are more of a niche blog. Thanks to Adam Hughly, Smalley Coffee, and Goldfish Kiss for the questions!
Jun 14, 2017
A Drink with James - Episode 6
585
James Nord discusses common threads for successful Instagram accounts, how to stand out as minority-race in the fashion industry, and the best way to meet brands/PR agencies.
Jun 14, 2017
A Drink with James - Episode 5
452
In A Drink with James Episode 5, James Nord answers questions about Snapchat Influencer marketing, how to start charging brands without giving up collaborations with brands who don't want to pay, and about possible correlations between bloggers success and where they are located.
Jun 14, 2017
A Drink with James - Episode 4
497
James Nord answers questions on how to deal with Instagram plateaus, on whether he thinks there is a influencer bubble, and good benchmarking engagement statistics.
Jun 14, 2017
A Drink with James - Episode 3
368
In Episode 3 of A Drink with James, James answers questions about how many times per day you should post on Instagram, how to turn down brands but not turn them away, and how to become more visible on Fohr Card.
Feb 03, 2017
A Drink with James - Episode 2
589
In episode 2 of A Drink with James, James Nord answer questions about how to stand out in a crowded influencer space, how do you pitch brands if you have a smaller following, and what to "not do" when it comes to social platforms.
Feb 02, 2017
A Drink with James - Episode 1
473
In a Drink with James Episode 1, Fohr Card CEO James Nord talks about migrating followers to other platforms, how to approach brands if you have a smaller following, and when influencers can start making money.
Feb 01, 2017