A Drink with James

By Fohr

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Description

An audio footprint of A Drink with James, a weekly show about influencer marketing hosted by Fohr CEO James Nord.

Episode Date
Holiday partnerships, Working with experts, Influencers speaking on politics - A Drink with James Episode 177
1347
In a Drink with James Episode 177, Fohr CEO James Nord introduces our “State of Instagram Influencer Marketing 2020” report, the first report of it’s kind. He also speaks on how Jess Kirby leveraged Fohr’s testimonial feature to land her a big brand partnership. All this before the actual questions start! He also discusses holiday gifting partnerships, the importance of working with experts, and why influencers should use their platforms to discuss politics.
Dec 10, 2019
Ten Ways to Ace Your Next Brand Partnership - A Drink With James Episode 176
1158
Fohr CEO James Nord shakes it up by breaking down the ten best ways to absolutely ace your next brand partnership. You don’t want to miss this.
Dec 02, 2019
Business owners, Automation, In-feed post frequency and growth - A Drink With James Episode 175
1280
On episode 175 of A Drink With James, Fohr CEO James Nord shares his thoughts on influencers as small business owners, automating influencer marketing, in-feed post frequency and the relationship between post frequency and growth.
Nov 25, 2019
Validating through gifting, Throwing public shade, Blogger advice - A Drink with James Episode 174
1708
In this week’s episode, Fohr CEO James Nord shares his thoughts on gifting campaigns, throwing shade at brands on social, and addresses an article giving advice for fashion bloggers.
Nov 19, 2019
A conversation with Mekanism CEO Jason Harris - Episode 173
3281
In this special episode, Fohr CEO James Nord sits down with Jason Harris, president and CEO of Mekanism, a creative agency based in San Francisco. From his book, The Soulful Art of Persuasion, Jason shares the four principles of building trust: originality, generosity, empathy, and soulfulness. Influencers, you might want to take some notes. The two also chat about where hard work ends and talent begins, the importance of giving back, and marketing lessons influencers should take to their accounts.
Nov 11, 2019
Getting started on TikTok, Future of Influencer Marketing, Unboxing - A Drink with James Episode 172
1608
This episode of A Drink with James has it all! Fohr CEO James Nord is joined by Krista Roberson to discuss how she got her start on Tiktok and her advice to influencers who are looking to start an account. He also gives his best practices on how influencer's should be doing unboxing videos, Finally, more broadly, he gives some insight on the state of the industry and whether or not he feels influencer marketing is going anywhere.

Follow Krista:
https://www.instagram.com/kristarobertso/
Nov 04, 2019
FWRD x Givenchy Giveaway, Instagram Reach, Better Engagement Rates - A Drink with James Episode 171
848
Fohr CEO James Nord talks about the FWRD x Givenchy giveaway, how it can affect influencers in general, Instagram reach, and how to get good engagement when you post.
Oct 28, 2019
Inflating View Counts, Agents and Managers, Travel Influencers - A Drink with James Episode 170
1252
Fohr CEO James Nord explains Facebook's fine for inflating view counts, why it matters, and what influencers should take away. He also talks about the ideal relationship with agents or managers plus the biggest pitfalls of being a travel influencer.
Oct 21, 2019
Instagram App Updates, Investing in Digital Products, Brand Roles - A Drink with James Episode 169
1958
Fohr CEO James Nord talks about Instagram’s latest updates (even those rumored to be released) and the role brands should play in shaping an influencer’s content. Fashion influencer @tezza sits down to discuss her app and the rising trend of influencers releasing digital vs. physical products.
Oct 14, 2019
“Perfect Photos”, Hiding Likes, Sponsored vs. Organic Endorsements - A Drink with James Episode 168
948
This week, Fohr CEO James Nord talks about Instagram's impact in pushing us to find the "perfect photo" and how every platform seems to be hiding likes now. He also shares his thoughts on the age-old influencer adage: "Not sponsored—I just love it."
Oct 07, 2019
Impact of Hiding Likes, Best Influencer Qualities, Brand Harassment - A Drink with James Episode 167
1502
Fohr CEO James Nord delves into the results of Instagram hiding likes in Australia, what we at Fohr look for in a good influencer partner, and what to do if you feel harassed by a brand. He also recaps some of the insight he heard from a recent talk at Facebook HQ.
Sep 30, 2019
On the Streets of NYFW, Influencer Responsibility, Swipe Up Feature - A Drink with James Episode 166
1429
Fohr CEO James Nord discusses knockoff products, renewing your passion, and the swipe up feature. Bonus segment: Fohr Marketing Director Tim Jeffreys takes to the streets to interview the people of NYFW.
Sep 24, 2019
A Conversation with Casey “Quigley” Goode - A Drink with James Episode 165
3162
For this special episode, Fohr CEO James Nord is joined by LA-based content creator Casey “Quigley” Goode of @officiallyquigley. Their conversation covers many topics—from the details of content creation to the big picture of adding value to the influencer space.
Sep 17, 2019
NYFW Engagement Rates, Facebook Conspiracy Theory, Kacey Musgraves - A Drink with James Episode 164
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Fohr CEO James Nord shares the insights we found on engagement rates during NYFW. He also addresses a popular Facebook conspiracy and what we can learn from Kacey Musgraves’s small business endorsement on Instagram. We also circle back on the fried chicken sandwich debate with special guest Brittany B.
Sep 09, 2019
Fried Chicken Sandwiches, Holiday Planning, Remotely Covering NYFW - A Drink with James Episode 163
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Fohr CEO James Nord discusses fried chicken sandwiches and what we can learn from other Internet phenomena, cutting to a conversation with Grace Atwood who recently went viral with a $30 Amazon nightgown. James also shares how you can be proactive and start planning your holiday content, plus how influencers outside of New York can approach NYFW.
Sep 03, 2019
BONUS: A Drink with James Live at Fohr U 8/28
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Fohr CEO James Nord moderates a session on the most popular topics from our show. Think questions on brand partnerships, content creation, and much more. Caitlyn Warakomski, Vic Styles, and Drew Jessup share their insights and advice as full-time influencers.
Sep 03, 2019
Using Your Platform for Good, Seeking Mentorship, Engagement Rates - A Drink with James Episode 162
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Fohr CEO James Nord reflects on the recent trip he and three content creators took with Concern Worldwide to Bangladesh. He also answers questions on seeking mentorship from talent managers and on our post about engagement rates.
Aug 26, 2019
Unsolicited Gifting, Image Permissions, Tumblr Acquisition - A Drink with James Episode 161
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Fohr CEO James Nord kicks off the episode with a few words on NYFW coming up next month. He discusses how influencers should handle unsolicited gifting and what to do if a brand uses your image without permission. Finally, with Tumblr being acquired for the second time, he gives his thoughts on the news.
Aug 19, 2019
Getting brand attention, aligning values, using influence for good - A Drink with James Episode 160
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James shares innovative ways influencers can get brands’ attention, what to do when brand-influencer morals don’t align, and how to use your influence for good.
Aug 12, 2019
Reposting Instagram Stories, Fohr Influencer Profiles, Usage Rights - A Drink with James Episode 159
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Fohr CEO James Nord shows us how to repost Instagram Stories that give value to audiences, what you can do to update your Fohr influencer profile, and how you should think about photo usage rights.
Aug 05, 2019
Instagram Saves as a Metric, Editorial Content, Hiding Likes - A Drink with James Episode 158
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Fohr CEO James Nord discusses how to use Instagram Saves as a performance metric. He also gives his thoughts on editorial content and revisits the topic of Instagram hiding Like counts.
Jul 29, 2019
Pre-launch hype, anti-bullying on Instagram, NYT article - A Drink with James Episode 157
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In A Drink with James episode 157, Fohr CEO James Nord discusses ways you can hype up a product launch (even if you can’t post beforehand). He also gives his thoughts on Instagram’s new anti-bullying features and on Kevin Roose’s New York Times article about influencers.
Jul 22, 2019
Influencer engagement rate, differences, relevance in your industry - A Drink with James Episode 156
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James shares ways influencers can talk about low engagement rates, plus the difference between influencers and content creators. He also discusses how brands can tell if influencer marketing is relevant to their industries.
Jul 15, 2019
The Importance of Stories and Storytelling - A Drink with James Episode 155
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In this special episode of A Drink with James, Fohr CEO James Nord gives his thoughts on all aspects of storytelling. Taken from key excerpts from his keynote at Fohr's recent brand conference, James goes in-depth on three different points regarding stoytelling—why should you care about storytelling, how to approach telling stories, and how does this play out in a sponsored post.
Jul 08, 2019
Viral Instagram proposal, pitching to brands, ads on explore tab - A Drink with James Episode 154
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Fohr CEO James Nord gives tips on retaining your audience and how you should proactively pitch brands. He also discusses @fashionambitionist’s viral Instagram proposal and Instagram’s new Explore page ads.
Jul 02, 2019
A Conversation with Patrick Janelle (@aguynamedpatrick) - A Drink with James Episode 153
3350
In this very honest and real conversation, Fohr CEO James Nord is joined by Patrick Janelle and they have a very candid conversation about many things including the Instagram algorithm, why (and how) Patrick's getting into YouTube, how he is planning for life outside of Instagram, and much more. This conversation pairs nicely with their first conversation, which we would recommend you listen to get a better sense of Patrick's background and history.
Jun 25, 2019
Responding to all DMs, Creator profile switch, Bilingual content - A Drink with James Episode 152
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In Episode 152, Fohr CEO James Nord gives his thoughts on whether (and how) you should be responding to every direct message, should you be switching to the new creator profiles, and how we are working with influencers who have bilingual content.
Jun 17, 2019
Creating Engaging Content Consistency in Photos and more - A Drink with James Episode 19
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In Episode 19 of A Drink with James, James Nord gets philosophical about engagement on social media, he discusses the importance of consistent photography, and talks about how to grow your following outside of your own channels.
Jun 17, 2019
Getting Brand Deals Overcoming Doubt Fashion Week - A Drink with James Episode 18
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In Episode 18 of A Drink with James, James Nord talks about how to negotiate deals with brands if your blog audience is bigger than your social media audience, he gives advice on how to not compare yourself to other bloggers who are growing faster than you, and he gives his thoughts on when you should attend fashion week.
Jun 14, 2019
Joining Fohr Card Putting Out Video Content Hiring PR Agencies - A Drink with James Episode 17
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In Episode 17 of A Drink with James, James Nord talks about whether or not you should hire a PR agency, when the best time to join Fohr Card is, and when you should start putting out videos content.
Jun 14, 2019
Staying Authentic Alternative Revenue Sources - A Drink with James Episode 16
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In Episode 16 of A Drink with James, James Nord talks about being honest and authentic with your audience, alternative ways of revenue for influencers, and what social channels influencers should focus on.
Jun 14, 2019
A Conversation with Taylor Lorenz (@taylorlorenz) - A Drink with James Episode 151
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In episode 151 of A Drink with James, Fohr CEO James Nord sits down with Taylor Lorenz, Staff Writer at The Atlantic. For the past few months, she’s become one of the go-to reporters covering the influencer space and online youth culture. It may come as a surprise to learn she’s been writing full-time for just for two years. From Tumblr to TikTok, she discusses her thoughts and predictions on social media, her advice to influencers, and much more.
Jun 10, 2019
Converting Posts to Sales, Instagram Shopping, Designing Products - A Drink with James Episode 150
1892
In Episode 150 of A Drink with James, Fohr CEO gives his thoughts on two very different results for two influencers who created and sold their own products, he gives his thoughts on Instagram's latest shopping feature, and he discusses how to maintain authenticity while trying to sell products.
Jun 03, 2019
Everything you need to know about gifting campaigns start to finish - A Drink with James Episode 149
1280
We’ve been getting a lot of questions about gifting, both from brands and influencers, so we decided to make an entire episode around it. Fohr CEO James Nord discusses the relevance and importance of doing them, to actually the ins and outs of executing on them from start to finish. In today’s environment, we’ve found influencers are far too often too quick to turn down a gifting campaign, James makes a case for them in this episode.
May 28, 2019
A Conversation with Grace Atwood (@graceatwood) - A Drink with James Episode 148
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In Episode 148 of A Drink with James, Fohr CEO James Nord sits down with Grace Atwood, the founder, and voice behind The Stripe. Grace's position is the market is quite unique. It's hard to believe, but her Instagram isn't her top priority, behind her blog and podcast. She talks about that dichotomy, in addition to how she got started in this business, the ins, and outs of how she works with brands, and much more!
May 20, 2019
Instagram removes likes in Canada, Staying Relevant, Stealing Ideas - A Drink with James Episode 147
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Fohr CEO James Nord gives his thoughts on Instagram testing out the removal of likes on posts in Canada, how to stay relevant as tastes change, and he gives his thoughts on how to deal with people who rip off your ideas without crediting.
May 06, 2019
Hiding Like Counts, Younger Instagram Users, IGTV Metrics - A Drink with James Episode 146
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Fohr CEO James Nord gives his opinions on the possibility of Instagram hiding like counts, the implications of younger Instagram users purging their followers, and what IGTV metrics you should focus on.
Apr 29, 2019
A Conversation with Chloe Morello (@chloemorello) - A Drink with James Episode 145
3114
Fohr CEO James Nord sits down in Los Angeles with Australian Youtuber and content creator Chloe Morello. They have a wide-ranging conversation about Chloe's recent move to Los Angeles, how she is thinking about Instagram and YouTube (and how that's changed over the years), what she's doing to take the content to the next level, and much more more.
Apr 23, 2019
A Drink with James Episode 144
1415
In Episode 144 of A Drink with James, Fohr CEO James Nord gives his thoughts on why he thinks there is so much anger towards influencers as a career, how to communicate organic posts in a real way an effective way, and how to get the most out of brand blogger meetings.
Apr 15, 2019
A Drink with James Episode 143
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CEO James Nord discusses live-streaming, evaluating originality, and how to get the most out of your meetings and partnerships.
Apr 11, 2019
A Drink with James Episode 142
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In Episode 142 of A Drink with James, Fohr CEO James Nord talks about how we at Fohr are using saves as a "super like" metric, how to stay on a brands radar even if you aren't currently in a brand partnership with them, and he gives some overall negotiation tips.
Apr 01, 2019
A Drink with James Episode 141
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In Episode 141 of A Drink with James, Fohr CEO James Nord gives his best practices for responding to DMs (both influencers and brands), when and how to overdeliver assets for campaigns, and what his opinions are surrounding swearing on social.
Mar 25, 2019
A Drink with James Episode 140
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In Episode 140 of A Drink with James, Fohr CEO James Nord gives his thoughts on best practices on maximizing the quality of your sponsored Instagram Stories, he gives some advice for niche influencers (and non-niche influencers), and he shares how to ensure that you are building on your brand relationships even if you are represented by management.
Mar 18, 2019
A Drink with James Episode 139
1276
In Episode 139, Fohr CEO James Nord gives his thoughts on how to find the right balance between not sharing enough and sharing too much on Instagram stories, how to grow when you feel like you're just not getting seen, and whether he thinks brands will ever hire in-house groups to create content.
Mar 11, 2019
A Drink with James Episode 138
1114
In Episode 138 of A Drink with James, Fohr CEO James Nord gives his thoughts on how you can optimize your sponsored Instagram Stories, he follows up on the difference between letting your passion dictate your content (not your engagement rates), and he touches on the importance of blog SEO.
Mar 04, 2019
A Drink with James Episode 137
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In Episode 137 of A Drink with James, Fohr CEO James Nord is joined by the dynamic duo behind Gal Meets Glam, Julia Engel and Thomas Berolzheimer.

The conversation goes over so many topics: from Julia and Thomas's start to growing Gal Meets Glam to over one million, to concept and creation of their own collection. It's easy to see how they became as successful as they are, as they wear their passion on their sleeve. This quickly became one of our best conversations ever. We cut them off at just over an hour, and we know they could have kept going. Hope you enjoy this entertaining and informative conversation with two of the industry's best!
Feb 25, 2019
A Drink with James Episode 136
1076
In Episode 136 of A Drink with James, filmed at Center Bar in Columbus Circle, Fohr CEO James Nord gives his opinion on the single most important KPI when it comes to influencer marketing, he gives advice for someone hesitant to be vulnerable on Instagram, and he gives his opinion on fake sponsored posts.
Feb 18, 2019
A Drink with James Episode 135
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In A Drink with James Episode 135, Fohr CEO James Nord gives his thoughts on whether or not there are peaks for influencers, how to find a balance between types of content that you are posting, and he gives his opinion on how he sees artificial intelligence playing into influencers in the future.
Feb 11, 2019
A Drink with James Episode 134
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In Episode 134 of A Drink with James, Fohr CEO James Nord gives some insightful information about how to find inspiration, he gives his best pitching tips, and he gives his opinion on "filler" content on Instagram.
Feb 04, 2019
A Drink with James Episode 133
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In Episode 133 of A Drink with James, Fohr CEO James Nord gives his thoughts about the Fyre Festival Documentary and its implications on influencers, he discusses if it's possible to maintain privacy while being an influencer, and he gives his thoughts on how to understand user behavior to help inform decisions.
Jan 28, 2019
A Drink with James Episode 132
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In A Drink with James Episode 132, Fohr CEO James Nord gives his thoughts on how to figure out if it's time to move on from being an influencer, he gives his opinion on who he thinks the brand leaders are in the space, and he gives his thoughts on the best way to make initial contact with brands.
Jan 22, 2019
A Drink with James Episode 131
1092
In episode 131 of A Drink With James, Fohr CEO James Nord discusses the right time to start a YouTube channel and how social media has impacted society. He also talks about following and unfollowing as a method of growth (spoiler: it doesn’t work).
Jan 14, 2019
A Drink with James Episode 130
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In A Drink with James episode 130, Fohr CEO James Nord gives his prediction on where he thinks influencer marketing is going in 2019, how to optimize Instagram Story content, and whether or not you should be boosting top performing content.
Jan 07, 2019
A Drink with James Episode 129
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In A Drink with James Episode 129, Fohr CEO James Nord reflects on what he's learned in 2018, whether or not you should be asking your followers about the types of posts they want to see, and when the best posting times are on Instagram. This is our last episode of the year. Thank you all of your s
Dec 19, 2018
A Drink with James Episode 128
1081
In A Drink with James Episode 128, Fohr CEO James Nord answers the many questions we've had about engagement percentages and averages (and even how to calculate it). He also discusses the future of YouTube sponsorships and brand deals, and how to be a successful influencer without attending events o
Dec 10, 2018
A Drink with James Episode 127
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In Episode 127 of A Drink with James, Fohr CEO James Nord discusses changes in 2019 influencer rates, how to properly do an unboxing video, and he gives his thoughts on the status of hashtags.
Dec 03, 2018
A Drink with James Episode 126
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In Episode 126 of A Drink with James, Fohr CEO James Nord gives his advice on how to increase your holiday presence, he discusses some findings from when we visited Instagram HQ last week, and he talks about how to increase your Instagram Story engagement.
Nov 27, 2018
A Drink with James Episode 125
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In Episode 125 of A Drink with James, Fohr CEO James Nord talks about why brands choose certain influencers, how to navigate a relationship with an influencer whose engagement doesn’t match their follower count, and what to do when you feel like you’ve outgrown a brand you’ve been working with.
Nov 19, 2018
A Drink with James Episode 124
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In Episode of 124 of A Drink with James, Fohr CEO James Nord has a very in-depth conversation with Tezza and Cole Herrmann. @tezza has experienced some of the highest growth we've seen in 2018 (and has been mentioned on A Drink with James nearly every episode this year). Hear from the duo behind the
Nov 13, 2018
A Drink with James Episode 123
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In Episode 123 of A Drink with James, Fohr CEO James Nord (dressed up as author F. Scott Fitzgerald for Halloween) gives his thoughts on "new" influencers breaking into the scene, improving your reach and getting it verified by Fohr, and the best way to introduce new niches to your feed.
Nov 05, 2018
A Drink with James Episode 122
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In Episode 122 of A Drink with James, Fohr CEO James Nord gives his thoughts on how you can improve engagement by engaging with others, where is sees the future of influencers going, and how to stay grounded while being an influencer.
Oct 29, 2018
A Drink with James Episode 121
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In Episode 121 of A Drink with James, Fohr CEO James Nord shares how influencers are selected for Fohr campaigns, how and when you should be giving insights to your clients after a campaign, and what he thinks about influencers with their own product lines.
Oct 23, 2018
A Drink with James Episode 120
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In a Drink with James Episode 120, Fohr CEO James Nord discusses building your brand email lists, the future of blogs, and how to change the focus of your content.
Oct 15, 2018
A Drink with James Episode 119
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In Episode 119 of A Drink with James, Fohr CEO James Nord discusses working with other influencers, dealing with harassment, and how to increase engagement.
Oct 08, 2018
A Drink with James Episode 118
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In A Drink with James Episode 118, Fohr CEO James Nord gives his thoughts on how Instagram's co-founders' departure impacts influencers, how/when to send a follow-up report after a brand partnership ends, and whether or not there is a "slow time of year" for brand deals.
Oct 01, 2018
A Drink with James Episode 117
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In Episode 117 of A Drink with James, Fohr CEO James Nord gives his opinions on building audience trust, increasing sales conversion, and how (and when) to start introducing travel content in your feed. Plus: he has a tip on utilizing Instagram's Questions feature for sponsored posts.
Sep 24, 2018
A Drink with James Episode 116
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Sep 17, 2018
A Drink with James Episode 115
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Sep 11, 2018
A Drink with James Episode 114
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In Episode 114 of A Drink with James, Fohr CEO James Nord discusses how to avoid losing followers, his thoughts on brands valuing editorial content, and what to do if a brand you're working with stops responding.
Sep 04, 2018
A Drink with James Episode 113
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In Episode 113 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to transition a gifting relationship to a paid one, how to expand your audience from a local one to a global one, and he gives his thoughts on hashtags.
Aug 27, 2018
A Drink with James Episode 112
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In Episode 112 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to expand your email distribution lists, how to determine whether or not an event is worth your time, and what's harder to reach — 1k, 10k, or 100k.
Aug 21, 2018
A Drink with James Episode 111
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In Episode 111 of a Drink with James, Fohr CEO James Nord gives his thoughts on whether or not you should promote products you don't use, how to get invites to the big fashion week shows, and how to better communicate with brands.
Aug 13, 2018
A Drink with James Episode 110
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In Episode 110 of A Drink with James, Fohr CEO James Nord gives his opinion on if/when you should be following the people you work with at brands, unprofessionalism in the influencer space, and he gives his thoughts on growth companies.
Aug 06, 2018
A Drink with James Episode 109
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In Episode 109 of A Drink with James, Fohr CEO James Nord gives his take on how to deal with negative comments, how (and if) to create content for brands that don't match your aesthetic, and he discusses whether or not you should back out of paid contracted posts if you feel like you are being taken
Jul 30, 2018
A Drink with James Episode 108
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In Episode 108 of A Drink with James, Fohr CEO James Nord gives his thoughts on Instagram audiences gravitating towards popular travel destinations, whether or not Instagram will try and capture ad money going from brands to influencers, and benchmarking engagement percentage.
Jul 23, 2018
A Drink with James Episode 107
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In A Drink with James Episode 107, Fohr CEO James Nord discusses Instagram Stories new Question feature, how to get out of a rut, and how to monetize aggregating content accounts.
Jul 16, 2018
A Drink with James Episode 106
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In A Drink with James Episode 106, Fohr CEO James Nord gives his thoughts on the diversity (or lack thereof) in the influencer space, evolving your Instagram account from personal posts to paid campaigns, and he gives his tips on affiliate marketing.
Jul 09, 2018
A Drink with James Episode 105
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In Episode 105 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to use engagement to your advantage in pitches, whether or not it's worth still trying to be an influencer if you are under 10k followers, and how to deal with nerves when attending influencer/brand events.
Jul 02, 2018
A Drink with James Episode 104
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In Episode 104 of a Drink with James, Fohr CEO James Nord gives his thoughts on IGTV, how to find (and reach) global audiences, and how to gracefully decline an opportunity that you have previously agreed to do.
Jun 28, 2018
A Drink with James Episode 103
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In a Drink with James Episode 103, Fohr CEO James Nord gives insight as to how brands use demographics to determine who they want to work with, how to get inactive followers to be active again, and he also answers a question that inquires about different rules for different niches.
Jun 18, 2018
A Drink with James Episode 102
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In a Drink with James Episode 102, Fohr CEO James Nord discusses how to make sure your sponsored content is getting the same level of exposure as your organic content, his thoughts on Instagram Takeovers, and what to do if you're content is strong, but you're not gaining followers.
Jun 11, 2018
A Drink with James Episode 101
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In Episode 101 of A Drink with James, Fohr CEO James Nord has a conversation about how to deal with bots potentially ruining your engagement, how to work (and not) work with Fohr, and how to deal with gifted products you don't like.
Jun 04, 2018
A Drink with James Episode 100
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In Episode 100 of a Drink with James, Fohr CEO James Nord reflects on creating 100 episodes of a Drink with James, he gives advice for young entrepaneurs, and he tells you whether or not you should be growing your blog following.
May 23, 2018
A Drink with James Episode 99
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In a Drink with James Episode 99, Fohr CEO James Nord gives his thoughts on how to ask for more money in a negotiation, proper response times for brands and influencers, and cold email best practices.
May 16, 2018
A Drink with James Episode 98
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n a Drink with James Episode 98, Fohr CEO James Nord gives his thoughts on how to price Youtube posts, how and or when to ask for help, and at what point do you feel like a brand is taking advantage of the passion you have for them.
May 07, 2018
A Drink with James Episode 97
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In a Drink with James Episode 97, Fohr CEO James Nord gives his thoughts on industry sponsorship rates, using photo credits for exposure, and niche audiences.
May 01, 2018
A Drink with James Episode 96
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In Episode 96 of A Drink with James, Fohr CEO James Nord gives his thoughts on why he thinks longer captions increase post performance, what you should be thinking about when you collaborate with other influencers, and he gives his thoughts on whether you should be sending cold emails (or DMS) to br
Apr 23, 2018
A Drink with James Episode 95
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In Episode 95 of A Drink with James, Fohr CEO James Nord deleting posts that don't get likes, how to deal with brands that are inconsistent in their communication, and James gives his favorite recent campaigns.
Apr 16, 2018
A Drink with James Episode 94
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In Episode 94 of A Drink with James, Fohr CEO James Nord discusses the new Instagram API changes, how to get into and stand out at Coachella, and what makes a microinfluencer (and what brands are looking for when they work with them).
Apr 09, 2018
A Drink with James Episode 93
948
In Episode 93 of A Drink with James, Fohr CEO James Nord gives his thoughts on how influencers can use email newsletters to their advantage, engagement bookmarks, and whether you should be converting product sales into affiliate links.
Apr 02, 2018
A Drink with James Episode 92
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In A Drink with James Episode 92, Fohr Card CEO James Nord talks about how and when to start outsourcing, how to reach out to past clients and update them on the latest, and he gives his thoughts on new influencers starting their own podcasts.
Mar 30, 2018
A Drink with James Episode 91
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In A Drink with James Episode 91, Fohr Card CEO James Nord has a conversation with Jenny Cipoletti (@margoandme). This very entertaining and informative conversation covers many topics including (but not limited to): balancing editorial content versus iPhone content, thoughts on posting times, what
Mar 20, 2018
A Drink with James Episode 90
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In A Drink with James Episode 90, Fohr Card CEO James Nord gives thoughts on how many sponsored posts is too many, how to respond if a brand asks you to license images, and what time is the best time to post. All this, and a special bonus rant in this week's episode!
Mar 12, 2018
A Drink with James Episode 89
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In Episode 89 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on Vero, how to transition a brand relationship to become a brand ambassador, and he explains the importance of understanding what a brand actually wants in a collaboration.
Mar 05, 2018
A Drink with James Episode 88
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In Episode 88 of A Drink with James, shot while flying on a Netjets plane 40,000 feet in the air, Fohr Card CEO James Nord talks about the new instagram highlights feature, charging for Instagram Stories, and whether or not you should disclose a sponsored post on a gifting campaign. Special thanks
Mar 05, 2018
A Drink with James Episode 87
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In a Drink with James Episode 87 (a special Valentine's Day edition), Fohr Card CEO James Nord gives his thoughts on usage rights for influencers, capitalizing on niches, and working with influencers and brands worldwide.
Feb 19, 2018
A Drink with James Episode 86
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In Episode 86 of A Drink with James, Fohr Card CEO James Nord discusses how to move from a personal feed to a influencer feed without losing your artistic touch, the difference between shooting with pro equipment vs. an iPhone, and whether or not it's possible to live outside of a major city and be
Feb 12, 2018
A Drink with James Episode 85
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In Episode 85 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on whether or not you should hire a photographer, focusing on growth before reaching 50k followers, and the over-saturation of the influencer market.
Feb 05, 2018
A Drink with James Episode 84
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In Episode 84 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the Elle Darby vs. hotel in Dublin situation, competition between influencers, and whether brands should use organic influencers for brand collaborations.
Jan 30, 2018
A Drink with James Episode 83
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Jan 22, 2018
A Drink with James Episode 82
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In Episode 82 of A Drink with James, Fohr Card CEO James Nord talks about how you can get into fashion week shows, how to stand out more with brands when their aesthetic might not at first include you, and what skills you should be learning in 2018.
Jan 18, 2018
A Drink with James Episode 81
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In Episode 81, the first Drink with James of 2018, Fohr Card CEO James Nord gives his thoughts on speaking to audiences outside of your normal audience, bringing value to a large brands if your'e a smaller influencer, and how to work a full-time job and post to Instagram regularly, All done while w
Jan 08, 2018
A Drink with James Episode 80
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In Episode 80 of A Drink with James, Fohr Card CEO looks back at 2017 & ahead to 2018, he discusses how repealing net neutrality impacts influencers, and he gives his tips on migrating blog traffic to Instagram traffic.
Dec 18, 2017
A Drink with James Episode 79
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In Episode 79 of A Drink with James, Fohr Card CEO James Nord gives thoughts thoughts about seasonally themed Instagram photos, growing in other markets, and how to grow in other markets.
Dec 11, 2017
A Drink with James Episode 76 - A Conversation with Jamie Beck (@annstreetstudio)
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In Episode 76 of A Drink with James, Fohr Card CEO James Nord speaks with Jamie Beck of Ann Street Studio (@annstreetstudio). Jamie talks about many topics including living in France, her self- portrait series, how she values Instagram, and much more!. This episode is a MUST HEAR.
Nov 27, 2017
A Drink with James Episode 77
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In A Drink with James Episode 77, Fohr Card CEO James Nord talks about whether or not you should be worry about making money if you have under 50k followers, the difference between taking a job for money or for exposure, and he gives his thoughts on whether or not there is such a thing as over engagement.
Nov 27, 2017
A Drink with James Episode 75
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In Episode 75 of A Drink with James, Fohr Card CEO James Nord talks about how to pitch niche brands, the conundrum that Instagram creators face when trying to push new original content, and the future of retail!
Nov 14, 2017
A Drink with James Episode 74
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In this Episode of A Drink with James, Fohr Card CEO James Nord gives his thoughts on negotiation, whether or not an influencer at 2500 followers has a chance, and he gives insight on how early is too early to reach out to brands.
Nov 08, 2017
A Drink with James Episode 73
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In this episode of A Drink with James recorded live at our influencer conference in Los Angeles, Fohr Card CEO James Nord has a discussion with Evelina Cartasova about all things video/Youtube.
Oct 31, 2017
A Drink with James Episode 72
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In Episode 72 of A Drink with James, Fohr Card CEO James Nord tells you why you should attend the influencer conference, how to define success on Instagram, and he gives his thoughts on the Instagram algorithm.
Oct 31, 2017
A Drink with James Episode 71
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In a Drink with James Episode 71, Fohr Card CEO James Nord talks about whether or not you should be promoting your Instagram account via Instagram ads, how to set expectations up front when working with a brand, and how to maintain a relationship with a brand partner you got through an agency.
Oct 31, 2017
A Drink with James Episode 70
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In A Drink with James Episode 70, Fohr Card CEO James Nord talks about about the first week on the "Michelle Challenge", how important business development is, and how to take photos of yourself without a photographer.
Oct 31, 2017
A Drink with James Episode 69
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In Episode 69 of A Drink with James, Fohr Card CEO James Nord discusses how you know if you have a product market fit, high thoughts on whether or not you should use the follow/unfollow tactic to grow your account, and he lets you know how/when you should start charging for event coverage.
Sep 25, 2017
A Drink with James Episode 68
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In Episode 68 of A Drink with James, Fohr Card CEO James Nord has a conversation with Michelle Madsen of @michelletakeaim. They cover a wide variety of topics, and she gives some helpful tips and lessons she has learned in her five years of being a influencer.
Sep 15, 2017
A Drink with James Episode 67
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In Episode 67 of A Drink with James, Fohr Card CEO James Nord talks about what kind of engagement percentages you should be getting on your photos, whether you should ask for money (or work for free) in campaign negotiation, and how you should respond to PR event invites.
Sep 12, 2017
A Drink with James Episode 66
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In Episode 66 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the how to get invited to events (and their importance), he shares his thoughts on following up on payment respectfully, and how to use personal engagement to drive growth (and whether it's a good idea).
Sep 06, 2017
A Drink with James Episode 65
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In Episode 65 of A Drink with James, Fohr Card CEO James Nord talks about growing your Instagram account while having a full-time job, monitoring your demographics, and how to get a Fohr Card Verified Authentic Following.
Aug 29, 2017
A Drink with James Episode 64
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In Episode 64 of a Drink with James, Fohr Card CEO James Nord welcomes top menswear bloggers Moti Ankari and Marcel Floruss to the show. Recorded in front of a live audience, this episode covers a wide range of topics and is an informative and entertaining watch for any growing influencer.
Aug 24, 2017
A Drink with James Episode 63
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In this episode of A Drink with James, Fohr Card CEO James Nord has a conversation with Sydney Fazende, Digital Director at LaForce. This episode is a must-watch for those looking to get insight from the brand perspective!
Aug 14, 2017
A Drink with James Episode 62
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In Episode 62 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on how to speak to brands when pitching, how to do a proper unboxing Instagram story, and he gives thoughts on giveaways.
Aug 14, 2017
A Drink with James Episode 61
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In Episode 61 of A Drink with James, Fohr Card CEO James Nord talks about what he's seen beginners getting wrong in the past few months, how influencers can start getting into new fields, and how to train audiences to like new types of content.
Aug 08, 2017
A Drink with James Episode 60
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In Episode 60 of A Drink with James, Fohr Card CEO James Nord gives his tips on how to be consistent but not boring, how to better compose a photo, and he shares what it was like for him to work as an influencer on a recent campaign with Jaguar.
Jul 31, 2017
A Drink with James Episode 59
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In Episode 59 of A Drink with James, Fohr Card CEO James Nord talks about whether you should delete old Instagram posts, how to really focus on a niche, and how much brands really value Youtube.
Jul 26, 2017
A Drink with James Episode 58
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In Episode 58 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on what platforms influencers should be focussing on for video, do brands factor in followings on platforms that aren't Instagram when considering influencers for campaigns, and how influencers should handle late payments from brands.
Jul 14, 2017
A Drink with James Episode 57
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In Episode 57 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on blogs, adjusting to the issues with the Instagram algorithm, and contracts.
Jul 05, 2017
A Drink with James Episode 56
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In Episode 56 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the new Instagram sponsored post feature, being too eager, and what he thinks of agencies that encourage pod groups.
Jun 29, 2017
A Drink with James - Episode 55
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In A Drink with James Episode 55, Fohr Card CEO James Nord talks about usage rights for images, experiences as payment, and gives some business tips that will help you standout.
Jun 27, 2017
A Drink with James Episode 54
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In Episode 54 of A Drink with James, Fohr Card CEO James Nord talks about how to get meetings with brands if you have a smaller following, what's trending with flat lays, and whether or not you should charge for sponsored Instagram Stories.
Jun 15, 2017
A Drink with James - Episode 53
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In Episode 53 of A Drink with James, Fohr Card CEO James Nord talks about how to leverage your following when working with brands with less followers than you, how to deal with lurkers, and specific advice for how to pitch brands when you're going on a trip.
Jun 15, 2017
A Drink with James - Episode 52
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In Episode 52 of A Drink with James, Fohr Card CEO James Nord has a conversation with Luke Ditella. Their conversation covers a wide variety of topics, from how his pro surfing career impacted his work as an influencer, to how he thinks physics and the law of attraction play into our daily lives.
Jun 15, 2017
A Drink with James - Episode 51
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In this episode of A Drink with James, Fohr Card CEO James Nord talks about the importance (and gives some tips) of networking, pitching brands for product, and the best practices for updating your Fohr Card profile.
Jun 15, 2017
A Drink with James Episode 50
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In Episode 50 of A Drink with James, Fohr Card CEO James Nord talks about how influencers can get more work from Fohr Card, what he influencers can be doing a better job of, and how to deal with brands that don't value what influencers are worth.
Jun 15, 2017
A Drink with James Episode 49
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In this episode of A Drink with James, Fohr Card CEO James Nord talks about the importance of sending drafts to your clients, the ins and outs of the shadow ban, and what tasks you can outsource.
Jun 15, 2017
A Drink with James Episode 48
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In Episode 48 of A Drink with James, Fohr Card CEO James Nord talks about what #sponsored means to him, how to deal with brands who like to micromanage their influencers, and he gives his thoughts on what to charge for sponsored content.
Jun 15, 2017
A Drink with James Episode 47
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In Episode 47 of A Drink with James, Fohr Card CEO James Nord talks about how to cover events properly to get the maximum exposure, whether niche audiences would limit your growth, and should you be sliding into DMs?
Jun 15, 2017
A Drink with James - Episode 46
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In episode 46 of A Drink with James, Fohr Card CEO James Nord discusses the details of the influencer conference, turning affiliate relationships into yearly paid sponsorships, and what he suggest you do if everything you do isn't working.
Jun 15, 2017
A Drink with James - Episode 45
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Fohr's weekly influencer show where CEO James Nord answers user submitted questions questions about influencer marketing.
Jun 15, 2017
A Drink with James - Episode 44
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In this episode of A Drink with James, Fohr Card CEO James Nord sits down with Patrick Janelle (@aguynamedpatrick) in his apartment in SoHo for a wide ranging conversation that you certainly don't to miss!
Jun 15, 2017
A Drink with James - Episode 43
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In Episode 43 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on how to reach out to PR companies, on how to go about getting an agent, and how to get work from brands even if you are outside of a major city.
Jun 15, 2017
A Drink with James - Episode 42
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In this episode of A Drink with James, Fohr Card CEO James Nord talks about whether he feels engagement is declining across all platforms, how to handle gifting campaigns, and when to try and get compensated for a campaign when it's not offered.
Jun 15, 2017
A Drink with James - Episode 41
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In a Drink with James Episode 41, Fohr Card CEO James Nord gives his thoughts on how much you charge and how to effectively utilize your photographers, his thoughts on loop giveaways, and being an influencer while having a day job.
Jun 15, 2017
A Drink with James - Episode 40
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In Episode 40 of A Drink with James, Fohr Card CEO James Nord talks about how to approach big brands, how much say should a brand have on the creative side of a campaign, and how do you get comped hotels & how to deliver that content.
Jun 15, 2017
A Drink with James - Episode 39
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In Episode 39 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the new Instagram photo sets, engagement versus reach, and he talks about what to focus on if you are a smaller blogger
Jun 15, 2017
A Drink with James - Episode 38
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In this episode of A Drink with James, Fohr Card CEO James Nord talks with Erica Hoida (@fashionedchicstyling) about how she grew 500k followers in a little over a year, being an influencer in San Diego, consistency, and much more!
Jun 15, 2017
A Drink with James - Episode 37
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In Episode 37 of A Drink with James, James Nord heads down to Georgia and talks about what you should do when a brand regrams you without tagging, how to transition from gifting/free campaigns to paid collaborations, and how to handle it when brands that you don't align with reaches out.
Jun 15, 2017
A Drink with James - Episode 36
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In Episode 36 of A Drink with James, James Nord talks about how to approach guest posting, building personal brands, and different ways to promote social media posts.
Jun 15, 2017
A Drink with James - Episode 35
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In Episode 35 of a Drink with James, James Nord talks about the importance of video in 2017, his thoughts on being organic and not buying fake followers, and what he dislikes about travel photos.
Jun 15, 2017
A Drink with James - Episode 34
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Justin Bridges and James Nord talk business strategies, photography tips, how to work with brands, and hustling.
Jun 15, 2017
A Drink with James - Episode 33
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In Episode 33 of A Drink with James, James Nord talks about how you can stand out as a photographer on social media, whether you should cater to your audience, and how to pick your blog name.
Jun 15, 2017
A Drink with James - Episode 32
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In Episode 32, James Nord talks about what he thinks will be trending 2017, how to deal with declining engagement, and he talks about the difference between curation and creation.
Jun 14, 2017
A Drink with James - Episode 31
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In this episode of A Drink with James, James Nord gives his thoughts on how to use Instagram Live, the competition between Snapchat and Instagram, and his thoughts on buying followers/engagement/using comments bots.
Jun 14, 2017
A Drink with James - Episode 30
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In Episode 30 of A Drink with James, James Nord is joined by Christina Caradona (@troprouge) for an entertaining and informative conversation about authenticity and being yourself.
Jun 14, 2017
A Drink with James - Episode 29
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In Episode 29 of A Drink with James, James Nord gives his thoughts on selling back products that influencers were gifted, what metric most brands use when determining when to work with influencers, and how to go about getting press.
Jun 14, 2017
A Drink with James - Episode 28
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In this episode of A Drink with James, James Nord is joined by Editorial Director of Coveteur Laurel Pantin!
Jun 14, 2017
A Drink with James - Episode 27
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In Episode 27 of A Drink with James, James Nord gives examples of three influencers doing really well right now, he talks about the importance of captions on Instagram photos, and he discusses what he’s learned in 27 episodes of filming A Drink with James.
Jun 14, 2017
A Drink with James - Episode 26
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In Episode 26 of a Drink with James, James Nord talks about what he would do if he were starting out with zero followers, Snapchat vs. Instagram stories, and creative blocks.
Jun 14, 2017
A Drink with James - Episode 25
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In Episode 25 of A Drink with James, James talks about ensuring conversion for a brand you are working with, tips for brands looking to work with influencers, and how to deal with brands when they say they have no budget.
Jun 14, 2017
A Drink with James - Episode 24
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In this week's episode of A Drink with James, James Nord talks with Rachel Martino (@RachMartino) about how she got her start as an influencer, techniques she used when growing her following and much much more!
Jun 14, 2017
A Drink with James - Episode 23
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In Episode 23 of A Drink with James, Heidi Nazarudin joins James for a conversation about all things influencer marketing. In her four years of blogging and being an influencer, Heidi has a combined total reach of over 650K and has worked with some of the biggest brands in the world. She talks about leaving her corporate job in Tokyo to move to Los Angeles and pursue her dream of being a freelance writer. This episode is a must watch for all influencers!
Jun 14, 2017
A Drink with James - Episode 22
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In Episode 22 of A Drink with James, James Nord talks about what to do when brands have no budget in mind and stop responding, gives some tips on taking better outfit photos, and he gives his thoughts on what makes great branded content.
Jun 14, 2017
A Drink with James - Episode 21
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In Episode 21 of A Drink with James, James Nord talks about what you should include in your media kit, subject lines/bodies to cold emails, and he talks about Twitter & the importance of migrating your following to other platforms.
Jun 14, 2017
A Drink with James - Episode 20
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In Episode 20 of A Drink with James, James Nord talks about long term contracts, slow adopters to influencer marketing, and gives some photography tips and tricks.
Jun 14, 2017
A Drink with James Episode 15 - Brands Using Fohr Card Dealing with Cold Leads Staying Authentic
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In Episode 15 of A Drink with James, James Nord talks about how brands use Fohr Card, what to do when a hot lead turns into a cold lead, and how to stay authentic to your followers.
Jun 14, 2017
Influencer Marketing Insight from Brands (with Laney Crowell) - A Drink with James Episode 14
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In Episode 14 of A Drink with James, James Nord heads out to the Hamptons for some fresh air and to have a conversation with Laney Crowell, founder of digital branding agency Crowell Lane. Prior to starting her own agency, Laney worked for a international cosmetics brand, garnering over 5 years of experience working with influencers. Her insight is invaluable, and this video is a must-watch for influencers of all levels who are looking to understand what brands think about when working with influencers.
Jun 14, 2017
A Drink with James - Episode 13
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In A Drink with James Episode 13, James Nord talks about Instagram stories, how to be more innovative in pitches, and how to respond to a brands with no budget for a collaboration without sounding desperate.
Jun 14, 2017
A Drink with James - Episode 12
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In A Drink With James Episode 12, Damsel In Dior stops by to talk about growing your following with the new Instagram algorithm, when to start asking brands for paid work, the reason why you should have a blog and much much more.
Jun 14, 2017
A Drink with James - Episode 11
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In Episode 11 of A Drink With James, James Nord talks about getting better rates on brand collaborations, how to properly tag your sponsored content to meet FTC guidelines, and how many times is too many to email a brand before giving up.
Jun 14, 2017
A Drink with James - Episode 10
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In A Drink with James Episode 10, Rich Tong (Fohr Card co-founder, Chief Product Officer) joins James Nord to talk about the origins of Fohr Card, Rich debuts a fantastic new Fohr Card feature, and James talks about the difference between brands buying versus influencers selling.
Jun 14, 2017
A Drink with James - Episode 9
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A Drink with James Episode 9 was filmed at the Tommy Hilfiger show at New York Men's Fashion Week last Wednesday! This week James talks about getting into fashion shows, should you have a blog or just focus on social networks, and the keys to maintaining long relationships with brands.
Jun 14, 2017
A Drink with James - Episode 8
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In this episode, James Nord answers questions about whether or not brands look at follower (and potential fake follower) counts, creating authentic Snapchat branded content, and managing brand/potential brand collaborations and relationships.
Jun 14, 2017
A Drink with James - Episode 7
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In A Drink with James Episode 7, James Nord talks about leveraging building a personal brand while building a company, how to make your local businesses part of your local social media scene, and working with big companies when you are more of a niche blog. Thanks to Adam Hughly, Smalley Coffee, and Goldfish Kiss for the questions!
Jun 14, 2017
A Drink with James - Episode 6
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James Nord discusses common threads for successful Instagram accounts, how to stand out as minority-race in the fashion industry, and the best way to meet brands/PR agencies.
Jun 14, 2017
A Drink with James - Episode 5
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In A Drink with James Episode 5, James Nord answers questions about Snapchat Influencer marketing, how to start charging brands without giving up collaborations with brands who don't want to pay, and about possible correlations between bloggers success and where they are located.
Jun 14, 2017
A Drink with James - Episode 4
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James Nord answers questions on how to deal with Instagram plateaus, on whether he thinks there is a influencer bubble, and good benchmarking engagement statistics.
Jun 14, 2017
A Drink with James - Episode 3
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In Episode 3 of A Drink with James, James answers questions about how many times per day you should post on Instagram, how to turn down brands but not turn them away, and how to become more visible on Fohr Card.
Feb 03, 2017
A Drink with James - Episode 2
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In episode 2 of A Drink with James, James Nord answer questions about how to stand out in a crowded influencer space, how do you pitch brands if you have a smaller following, and what to "not do" when it comes to social platforms.
Feb 02, 2017
A Drink with James - Episode 1
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In a Drink with James Episode 1, Fohr Card CEO James Nord talks about migrating followers to other platforms, how to approach brands if you have a smaller following, and when influencers can start making money.
Feb 01, 2017