Podcasting Essentials
By SoundCartel
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Category: Technology
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Subscribers: 9
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Episodes: 99
Description
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/
| Episode | Date |
|---|---|
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S5E24 Summer Series: Why podcasts are an essential marketing tool
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Feb 08, 2022 |
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S5E23 Summer Series: Narrative podcasting with a master producer
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Jan 25, 2022 |
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S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
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Jan 11, 2022 |
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S5E21 Summer Series: Branded audio nailed with Steve Pratt
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Dec 28, 2021 |
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S5E20 Summer Series: The why and how of podcasting in 2021
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Dec 14, 2021 |
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S5E19 What the growth in distribution opportunities means for your podcast
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Nov 30, 2021 |
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S5E18 Why podcasts are an essential marketing tool
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Nov 16, 2021 |
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S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman
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Nov 02, 2021 |
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S5E16 Turning lemons into podcast lemonade
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Oct 19, 2021 |
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S5E15 Correctly clearing copyrighted music for podcasts
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Oct 05, 2021 |
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S5E14 Podcasting the Crooked way
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Sep 21, 2021 |
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S5E13 Narrative podcasting with a master producer
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Sep 07, 2021 |
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S5E12 UK podcasting – a world away but not that far apart
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Aug 24, 2021 |
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S5E11 Measuring trust in news, podcasts & digital media
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Aug 09, 2021 |
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S5E10 Rethinking podcast reviews and calls-to-action
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Jul 27, 2021 |
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S5E9 Want more podcast listeners? Forget marketing shortcuts
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Jul 13, 2021 |
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S5E8 What's news? With James Cridland
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Jun 29, 2021 |
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S5E7 It’s in the numbers - Australian podcasting thriving during the pandemic
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Jun 15, 2021 |
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S5E6 Data driving podcast audience growth
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Jun 01, 2021 |
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S5E5 A battle for podcast domination - opportunities abound
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May 18, 2021 |
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S5E4 Podcast Guesting - benefits beyond growing your podcast audience
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May 04, 2021 |
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S5E3 Branded audio nailed with Steve Pratt
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Apr 06, 2021 |
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S5E2 Getting weird with podcast adtech
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Mar 23, 2021 |
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S5E1 The why and how of podcasting in 2021
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Mar 09, 2021 |
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S4E23 Summer Series: Your top 10 podcast questions answered
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Feb 09, 2021 |
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S4E22 Summer Series: Why a podcast? Magellan’s perspective
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Jan 26, 2021 |
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S4E21 Summer Series: Immersive audio with Dan Blank
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Jan 12, 2021 |
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S4E20 Summer Series: The skills of a sound medium
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Dec 29, 2020 |
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S4E19 Summer Series: Business Wars – Behind the scenes with David Brown
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Dec 15, 2020 |
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S4E18 A new best friend for remarkable remote recording
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Dec 01, 2020 |
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S4E17 Why a podcast? Magellan’s perspective
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Nov 17, 2020 |
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S4E16 Podcast trends, secure distribution & how to best analyse analytics
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Nov 04, 2020 |
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S4E15 Evo Terra talks growing a podcast audience
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Oct 20, 2020 |
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S4E14 Evo Terra’s pearls on podcast strategy and planning
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Oct 06, 2020 |
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S4E13 Spotify – bold podcasting moves and myth busting
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Sep 22, 2020 |
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S4E12 Your top 10 podcast questions answered
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Sep 08, 2020 |
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S4E11 Podcasting, privacy and the law
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Aug 25, 2020 |
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S4E10 Pandemic podcasting predictions with James Cridland
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Aug 11, 2020 |
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S4E9 Immersive audio with Carrier's, Dan Blank
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Jul 29, 2020 |
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S4E8 Sitting down with the Chair of The Podcast Academy
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Jul 14, 2020 |
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S4E7 Behind the numbers
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Jun 30, 2020 |
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S4E6 The skills of a sound medium
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Jun 16, 2020 |
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S4E5 Business Wars - lessons in hubris with host David Brown
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Jun 02, 2020 |
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S4E4 Business Wars - behind the scenes with host David Brown
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May 19, 2020 |
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S4E3 Should brands invest in podcasting during a crisis?
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Apr 22, 2020 |
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S4E2 Podcasting predictions in a coronavirus world
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Apr 07, 2020 |
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S4E1 A Passion for Podcast Descriptions
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Mar 24, 2020 |
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S3E21 Podcast App Curation: How to get your show featured
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Dec 04, 2019 |
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S3E20 Podcast marketing advice from a network CMO
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Nov 20, 2019 |
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S3E19 Lifting the veil on producing branded podcasts
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Nov 07, 2019 |
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S3E18 Podcasting is the 'Jam' for brands – Matty Staudt
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Oct 22, 2019 |
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S3E17 Insights from a Master Podcaster - Rob Greenlee
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Oct 08, 2019 |
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S3E16 Podcast Movement 2019: Takeaways and Trends
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Sep 24, 2019 |
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S3E15 Best example of producing a podcast from a live event
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Sep 10, 2019 |
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S3E14 The art of the interview – and the craft of production
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Aug 27, 2019 |
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S3E13 Tips and ideas from a leading podcast producer – Ran Levi
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Aug 14, 2019 |
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S3E12 The power of video to market your podcast
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Jul 30, 2019 |
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S3E11 Triton buys Omny – analysing the huge growth in podcasting
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Jul 16, 2019 |
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S3E10 The story behind award-winning branded podcast The Journey
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Jul 04, 2019 |
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S3E9 How the ABC is raising the podcasting bar
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Jun 20, 2019 |
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S3E8 Perspectives on quality content from a team of media producers
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Jun 04, 2019 |
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S3E7 Podcast marketing genius: Carolyn Walker on the creation of Hackable? for McAfee
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May 22, 2019 |
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S3E6 The past, present and future of podcasting with James Cridland
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May 08, 2019 |
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S3E5 Outstanding quality content in an ocean of podcasts
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Apr 24, 2019 |
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S3E4 The biggest mistakes podcasters make with their audio
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Apr 10, 2019 |
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S3E3 A watershed moment for podcasting listenership; and get ready for audio SEO
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Mar 27, 2019 |
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S3E2 A bigger slice of the audio pie
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Mar 11, 2019 |
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S3E1 Regeneration: 2019 is already a big year in podcasting
|
Feb 27, 2019 |
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S2E10 Preparing your voice for a podcast
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Dec 07, 2018 |
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S2E9 A review of OzPod 2018 - what it means for brands
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Nov 01, 2018 |
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S2E8 Lessons from award-winning producer and his in-house medical podcast
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Sep 26, 2018 |
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S2E7 How to build your personal brand through podcasting
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Aug 23, 2018 |
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S2E6 Evo Terra on the business of podcasting
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Jul 05, 2018 |
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S2E5 RateIt CEO, Michael Momsen: A leader in customer experience & experience in a leading podcast
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Jun 13, 2018 |
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S2E4 An Aussie UX company using LX for better engagement
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May 02, 2018 |
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S2E3 A branded podcast from a team of in-house professionals
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Apr 04, 2018 |
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S2E2 The conception of an immaculate podcast
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Mar 08, 2018 |
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S2E1 Prescribing podcasts for a marketing cure
|
Feb 13, 2018 |
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Special Episode: Do you have a podcasting strategy?
|
Dec 19, 2017 |
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S1E19 How podcasting offers deeper engagement with your audience
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Nov 29, 2017 |
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S1E18 The strength of podcast advertising and sponsorship
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Nov 14, 2017 |
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S1E17 The growth of a podcast network
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Oct 31, 2017 |
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S1E16 Busting the myths around podcasting
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Oct 16, 2017 |
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S1E15 An insider’s guide to podcast discovery
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Oct 02, 2017 |
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S1E14 Our take on OzPod2017 and Australia’s podcasting landscape
|
Sep 18, 2017 |
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S1E13 How to create a podcasting strategy
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Sep 04, 2017 |
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S1E12 Why podcasting is an effective content marketing strategy
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Aug 21, 2017 |
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S1E11 The genius behind GE's branded podcast
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Aug 06, 2017 |
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S1E10 The business of podcasting
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Jul 24, 2017 |
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S1E9 The making of a branded podcast
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Jul 11, 2017 |
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S1E8 Why podcasting is powerful for online communities; Podcasting is a long-term game
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Jun 27, 2017 |
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S1E7 Mamamia's podcasting network is taking the world by storm
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Jun 12, 2017 |
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S1E6 Best ways to promote brands; Secrets to ranking high in Apple Podcasts; Podcast industry awards
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May 29, 2017 |
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S1E5 Aussies are hooked on listening to stories
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May 15, 2017 |
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S1E4 The power of podcasting for brands
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May 02, 2017 |
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S1E3 Secrets to making money from podcasting
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Apr 13, 2017 |
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S1E2 Podcasting is only to get bigger: a US perspective
|
Apr 13, 2017 |
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S1E1 Future trends of audio content
|
Apr 13, 2017 |
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New podcast series on the power of podcasting
|
Apr 13, 2017 |