Podcasting Essentials

By SoundCartel

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Category: Technology

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Subscribers: 9
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Episodes: 99


Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

Episode Date
S5E24 Summer Series: Why podcasts are an essential marketing tool
Feb 08, 2022
S5E23 Summer Series: Narrative podcasting with a master producer
Jan 25, 2022
S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
Jan 11, 2022
S5E21 Summer Series: Branded audio nailed with Steve Pratt
Dec 28, 2021
S5E20 Summer Series: The why and how of podcasting in 2021
Dec 14, 2021
S5E19 What the growth in distribution opportunities means for your podcast
Nov 30, 2021
S5E18 Why podcasts are an essential marketing tool
Nov 16, 2021
S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman
Nov 02, 2021
S5E16 Turning lemons into podcast lemonade
Oct 19, 2021
S5E15 Correctly clearing copyrighted music for podcasts
Oct 05, 2021
S5E14 Podcasting the Crooked way
Sep 21, 2021
S5E13 Narrative podcasting with a master producer
Sep 07, 2021
S5E12 UK podcasting – a world away but not that far apart
Aug 24, 2021
S5E11 Measuring trust in news, podcasts & digital media
Aug 09, 2021
S5E10 Rethinking podcast reviews and calls-to-action
Jul 27, 2021
S5E9 Want more podcast listeners? Forget marketing shortcuts
Jul 13, 2021
S5E8 What's news? With James Cridland
Jun 29, 2021
S5E7 It’s in the numbers - Australian podcasting thriving during the pandemic
Jun 15, 2021
S5E6 Data driving podcast audience growth
Jun 01, 2021
S5E5 A battle for podcast domination - opportunities abound
May 18, 2021
S5E4 Podcast Guesting - benefits beyond growing your podcast audience
May 04, 2021
S5E3 Branded audio nailed with Steve Pratt
Apr 06, 2021
S5E2 Getting weird with podcast adtech
Mar 23, 2021
S5E1 The why and how of podcasting in 2021
Mar 09, 2021
S4E23 Summer Series: Your top 10 podcast questions answered
Feb 09, 2021
S4E22 Summer Series: Why a podcast? Magellan’s perspective
Jan 26, 2021
S4E21 Summer Series: Immersive audio with Dan Blank
Jan 12, 2021
S4E20 Summer Series: The skills of a sound medium
Dec 29, 2020
S4E19 Summer Series: Business Wars – Behind the scenes with David Brown
Dec 15, 2020
S4E18 A new best friend for remarkable remote recording
Dec 01, 2020
S4E17 Why a podcast? Magellan’s perspective
Nov 17, 2020
S4E16 Podcast trends, secure distribution & how to best analyse analytics
Nov 04, 2020
S4E15 Evo Terra talks growing a podcast audience
Oct 20, 2020
S4E14 Evo Terra’s pearls on podcast strategy and planning
Oct 06, 2020
S4E13 Spotify – bold podcasting moves and myth busting
Sep 22, 2020
S4E12 Your top 10 podcast questions answered
Sep 08, 2020
S4E11 Podcasting, privacy and the law
Aug 25, 2020
S4E10 Pandemic podcasting predictions with James Cridland
Aug 11, 2020
S4E9 Immersive audio with Carrier's, Dan Blank
Jul 29, 2020
S4E8 Sitting down with the Chair of The Podcast Academy
Jul 14, 2020
S4E7 Behind the numbers
Jun 30, 2020
S4E6 The skills of a sound medium
Jun 16, 2020
S4E5 Business Wars - lessons in hubris with host David Brown
Jun 02, 2020
S4E4 Business Wars - behind the scenes with host David Brown
May 19, 2020
S4E3 Should brands invest in podcasting during a crisis?
Apr 22, 2020
S4E2 Podcasting predictions in a coronavirus world
Apr 07, 2020
S4E1 A Passion for Podcast Descriptions
Mar 24, 2020
S3E21 Podcast App Curation: How to get your show featured
Dec 04, 2019
S3E20 Podcast marketing advice from a network CMO
Nov 20, 2019
S3E19 Lifting the veil on producing branded podcasts
Nov 07, 2019
S3E18 Podcasting is the 'Jam' for brands – Matty Staudt
Oct 22, 2019
S3E17 Insights from a Master Podcaster - Rob Greenlee
Oct 08, 2019
S3E16 Podcast Movement 2019: Takeaways and Trends
Sep 24, 2019
S3E15 Best example of producing a podcast from a live event
Sep 10, 2019
S3E14 The art of the interview – and the craft of production
Aug 27, 2019
S3E13 Tips and ideas from a leading podcast producer – Ran Levi
Aug 14, 2019
S3E12 The power of video to market your podcast
Jul 30, 2019
S3E11 Triton buys Omny – analysing the huge growth in podcasting
Jul 16, 2019
S3E10 The story behind award-winning branded podcast The Journey
Jul 04, 2019
S3E9 How the ABC is raising the podcasting bar
Jun 20, 2019
S3E8 Perspectives on quality content from a team of media producers
Jun 04, 2019
S3E7 Podcast marketing genius: Carolyn Walker on the creation of Hackable? for McAfee
May 22, 2019
S3E6 The past, present and future of podcasting with James Cridland
May 08, 2019
S3E5 Outstanding quality content in an ocean of podcasts
Apr 24, 2019
S3E4 The biggest mistakes podcasters make with their audio
Apr 10, 2019
S3E3 A watershed moment for podcasting listenership; and get ready for audio SEO
Mar 27, 2019
S3E2 A bigger slice of the audio pie
Mar 11, 2019
S3E1 Regeneration: 2019 is already a big year in podcasting
Feb 27, 2019
S2E10 Preparing your voice for a podcast
Dec 07, 2018
S2E9 A review of OzPod 2018 - what it means for brands
Nov 01, 2018
S2E8 Lessons from award-winning producer and his in-house medical podcast
Sep 26, 2018
S2E7 How to build your personal brand through podcasting
Aug 23, 2018
S2E6 Evo Terra on the business of podcasting
Jul 05, 2018
S2E5 RateIt CEO, Michael Momsen: A leader in customer experience & experience in a leading podcast
Jun 13, 2018
S2E4 An Aussie UX company using LX for better engagement
May 02, 2018
S2E3 A branded podcast from a team of in-house professionals
Apr 04, 2018
S2E2 The conception of an immaculate podcast
Mar 08, 2018
S2E1 Prescribing podcasts for a marketing cure
Feb 13, 2018
Special Episode: Do you have a podcasting strategy?
Dec 19, 2017
S1E19 How podcasting offers deeper engagement with your audience
Nov 29, 2017
S1E18 The strength of podcast advertising and sponsorship
Nov 14, 2017
S1E17 The growth of a podcast network
Oct 31, 2017
S1E16 Busting the myths around podcasting
Oct 16, 2017
S1E15 An insider’s guide to podcast discovery
Oct 02, 2017
S1E14 Our take on OzPod2017 and Australia’s podcasting landscape
Sep 18, 2017
S1E13 How to create a podcasting strategy
Sep 04, 2017
S1E12 Why podcasting is an effective content marketing strategy
Aug 21, 2017
S1E11 The genius behind GE's branded podcast
Aug 06, 2017
S1E10 The business of podcasting
Jul 24, 2017
S1E9 The making of a branded podcast
Jul 11, 2017
S1E8 Why podcasting is powerful for online communities; Podcasting is a long-term game
Jun 27, 2017
S1E7 Mamamia's podcasting network is taking the world by storm
Jun 12, 2017
S1E6 Best ways to promote brands; Secrets to ranking high in Apple Podcasts; Podcast industry awards
May 29, 2017
S1E5 Aussies are hooked on listening to stories
May 15, 2017
S1E4 The power of podcasting for brands
May 02, 2017
S1E3 Secrets to making money from podcasting
Apr 13, 2017
S1E2 Podcasting is only to get bigger: a US perspective
Apr 13, 2017
S1E1 Future trends of audio content
Apr 13, 2017
New podcast series on the power of podcasting
Apr 13, 2017