The Likeable Expert Podcast

By Michael Katz

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Category: Marketing

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Subscribers: 1
Reviews: 0
Episodes: 460

Description

"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."

Episode Date
Are You Solving the Right Problem?
Jan 15, 2026
Gym Dandy
Dec 08, 2025
Give More to Get More
Nov 17, 2025
Forest Gumped
Nov 02, 2025
Most Things Don't Matter
Oct 13, 2025
Bear Necessities
Sep 22, 2025
Impersonal Personalization
Sep 07, 2025
I Scream for Ice Cream
Aug 26, 2025
Nonobvious Pricing
Aug 12, 2025
Broken Newsletter Stats
Jul 26, 2025
The Sound of One Hand Marketing (7/11/25)
Jul 14, 2025
Shake It Up
Jun 27, 2025
Should I Stay or Should I Go?
Jun 16, 2025
Late Night Lessons
Jun 04, 2025
Artificial (Lack Of) Intelligence (5/16/25)
May 19, 2025
Nobody Buys Process
Apr 29, 2025
Some Guys Have All The Luck
Apr 14, 2025
Beauty and the Beast
Mar 31, 2025
Passion Is A Nice-To-Have
Mar 17, 2025
Lessons From Eleven Newsletters
Mar 06, 2025
Mind the Gap
Feb 10, 2025
Lessons From a Dishwasher
Jan 27, 2025
Give More to Get More
Jan 11, 2025
Choice Is Overrated
Jan 02, 2025
Judged By Our Judgement
Dec 09, 2024
A Simple Writing Fix
Nov 25, 2024
Total Recall
Nov 03, 2024
Time Is On My Side
Oct 22, 2024
A Puzzling Situation
Oct 07, 2024
Game Time
Sep 24, 2024
Eye of the Hurricane
Sep 09, 2024
Very Superstitious
Aug 26, 2024
AI Denialism
Aug 10, 2024
Find Your Sweet Spot
Jul 28, 2024
Solo Rules Are Different Rules
Jul 15, 2024
At Home On the Range
Jun 30, 2024
3 Ways You Are Better Than A.I.
Jun 17, 2024
Freeze Frame
Jun 03, 2024
Three Wrong Things
May 19, 2024
Color-Coded Marketing
May 05, 2024
Predictable Unpredictability
Apr 21, 2024
Your Marketing Shortcut
Apr 07, 2024
Wautomation
Mar 25, 2024
Off the Beaten Path
Mar 10, 2024
You're Fixing the Wrong Thing
Feb 19, 2024
The Sports Bra
Feb 05, 2024
Be Like Mike
Jan 21, 2024
In Trust We Trust
Jan 06, 2024
Chain Gang
Dec 19, 2023
Free Prize Inside
Dec 04, 2023
The World According to You
Nov 19, 2023
Hard Habit to Brake
Nov 05, 2023
Easy Rider
Oct 14, 2023
Take Advantage of Your Advantage
Sep 30, 2023
Stand-Up, and Be Counted
Sep 18, 2023
Insight Beats Information
Sep 02, 2023
What a Difference a Difference Makes
Aug 20, 2023
The 80% Solution
Aug 04, 2023
In the Summertime
Jul 24, 2023
Godzilla Wants Your Job
Jul 08, 2023
Counting Crows
Jun 23, 2023
Different Rules, Different Tools
Jun 03, 2023
The Curse of Knowledge
May 20, 2023
Simply *Not* the Best
Apr 28, 2023
Why Newsletters Fail
Apr 14, 2023
The Time Is Now
Mar 31, 2023
Trust-Based Marketing
Mar 17, 2023
Language Lab Lessons
Feb 24, 2023
I Hear You Knocking
Feb 13, 2023
Not So Risky Business
Jan 28, 2023
Too Small to Fail
Jan 15, 2023
I *NOT* Robot
Dec 17, 2022
Reverse Healing
Dec 06, 2022
Off-Peak Performance
Nov 19, 2022
One-Armed Bandit
Nov 07, 2022
Should You Speak For Free?
Oct 15, 2022
Ice Ice Baby
Sep 23, 2022
Lessons From King Henry
Sep 13, 2022
Coffee Shop Marketing
Sep 04, 2022
What I Learned at the Ballpark
Aug 14, 2022
Running for Safety
Jul 22, 2022
Get Off the Marketing Couch
Jul 11, 2022
3 Ideas for Throwing Shade
Jun 21, 2022
How Does Your Garden Grow?
Jun 05, 2022
The Heart of the Matter
May 23, 2022
Hold On to Your Business
May 09, 2022
A Snail Mail Tail
Apr 28, 2022
A Hard Habit to Break
Apr 11, 2022
How I Write This Newsletter
Mar 27, 2022
Simply the Best
Mar 11, 2022
Lines in the Marketing Sand
Feb 18, 2022
Add Meat to Your Bones
Jan 28, 2022
Shower The People
Jan 21, 2022
Don't Do These 2 Things
Dec 17, 2021
Crystal Blue Persuasion
Dec 06, 2021
Profanity in Your Newsletter?
Dec 06, 2021
The Bigness of Smallness
Nov 01, 2021
Different is Better Than Better
Oct 17, 2021
Rekindle Your Newsletter
Sep 24, 2021
Voices Carry
Sep 13, 2021
Katz Got Your Tongue
Aug 20, 2021
Is Your Overlap Lacking?
Aug 07, 2021
Their Marketing Does Not Apply to You
Jul 23, 2021
Everything is Marketing
Jul 12, 2021
Pricing Isn't Just About Price
Jul 01, 2021
Make Your Stories Better
Jun 11, 2021
Lessons From 500 Newsletters
May 28, 2021
It's Good To Be King
May 14, 2021
Goldilocks Newsletters
May 04, 2021
What's Your Value Imbalance
Apr 19, 2021
I Hate You The Least
Apr 06, 2021
Winning the Content Game
Mar 19, 2021
Don't Launch That Podcast Yet
Mar 04, 2021
Lessons From a Toaster
Feb 19, 2021
It Ain't The Meat, It's The Motion
Feb 05, 2021
3 Things That are Wrong With Your Newsletter
Jan 25, 2021
What I Don't Know About Brewing Beer
Jan 12, 2021
The Cold Truth
Dec 11, 2020
Big Things, Small Packages
Nov 20, 2020
Car Talk
Nov 06, 2020
Communication Complication
Oct 25, 2020
Rythm Method
Oct 07, 2020
The Bird Illusion
Sep 21, 2020
A Close Shave
Aug 28, 2020
Questions Are The Answer
Aug 17, 2020
In a Pickle
Aug 02, 2020
Give Up The Funk
Jul 20, 2020
Photo Phinish
Jul 06, 2020
Fire Up Your Business
Jun 15, 2020
Unearth-a Your Inertia
Jun 01, 2020
Isn't It Ironic
May 20, 2020
Emotional Rescue
Apr 26, 2020
What To Say Now
Apr 13, 2020
Cuo-Mojo
Apr 03, 2020
Where's the Opportunity?
Mar 20, 2020
Connecting The Dots
Mar 16, 2020
Feelings
Feb 21, 2020
2020 Vision
Feb 14, 2020
What Stand-Up Comedy Taught Me
Jan 17, 2020
Juggling Act
Jan 06, 2020
Three Pieces of Bad Advice
Dec 20, 2019
Skid Row
Dec 06, 2019
Hit 'Em Where They Ain't
Nov 15, 2019
Who's Making Your Rules?
Oct 25, 2019
Pen-Ultimate Marketing
Oct 11, 2019
Good Clients Don't Just Happen
Sep 29, 2019
The Joke's On You
Sep 25, 2019
It's Not Me, It's You
Aug 30, 2019
Georgia On My Mind
Aug 12, 2019
Beantown
Jul 29, 2019
Lost in Translation
Jul 12, 2019
Beer Glass Marketing
Jul 01, 2019
Sleep Your Way to the Top
Jun 20, 2019
Lessons From a Stand Up
May 31, 2019
All Niches Are Not Created Equal
May 20, 2019
Sell Less, Earn More
Apr 28, 2019
The Magic of Free Information
Apr 23, 2019
Food For Thought
Mar 28, 2019
Big Plans, Small Steps
Mar 17, 2019
What Are You Waiting For?
Mar 01, 2019
People Are Strange When You're a Stranger
Feb 18, 2019
Bear Necessities
Feb 01, 2019
The NO Big Bang Theory
Jan 18, 2019
Happy Birthday to NAME
Jan 09, 2019
Closing Is Not Selling
Dec 17, 2018
A Blast From The Past
Dec 07, 2018
*NOT* Free Falling
Nov 17, 2018
Park Yourself in Harvard Yard
Nov 05, 2018
The Friendship Illusion
Oct 28, 2018
Right Question, Wrong People
Oct 05, 2018
(Hand) Shake Up Your Presentations
Sep 22, 2018
Rocky Mountain Low
Sep 08, 2018
Information Underload
Aug 17, 2018
Almost Heaven
Aug 03, 2018
Reduce the Fear of Buying
Jul 13, 2018
Demand, To Be Heard
Jun 22, 2018
I Got That Sunshine In My Pocket
Jun 11, 2018
Squashing the Intangibles
Jun 01, 2018
Is Your Cart Before Your Horse?
May 06, 2018
Does Your Difference Make a Difference?
Apr 21, 2018
One Day At A Time
Apr 06, 2018
Wrestling With Reality
Mar 23, 2018
Who's Got The Power
Mar 10, 2018
My Achy Breaky Back
Feb 23, 2018
Are you a Bank or a Gas Station?
Feb 09, 2018
What's Your Super Power?
Jan 29, 2018
What Are You Banking On?
Jan 12, 2018
The World's Greatest Marketing Tool
Dec 15, 2017
You Delight Up My Life
Dec 01, 2017
For What Do You Stand?
Nov 17, 2017
Hiding in Plain Sight
Nov 06, 2017
Do Your Rules Still Make Sense?
Oct 13, 2017
The Nature of the Beast
Sep 29, 2017
Remarkable You
Sep 15, 2017
Happy Birthday To Me
Aug 25, 2017
Going Postal
Aug 11, 2017
Blurred Lines
Jul 24, 2017
To Xfinity and Beyond
Jun 28, 2017
Cover of the Rolling Stone
Jun 09, 2017
What LeBron James Can't Teach You
May 30, 2017
The Heart of the Matter
May 08, 2017
How Ample Is Your Sample
Apr 24, 2017
I Can See Clearly Now
Apr 11, 2017
Be More Likeable, Get More Clients
Mar 17, 2017
The Benefits of Going Off Script
Mar 05, 2017
Icemaker, Icemaker, Make Me Some Ice
Feb 21, 2017
Bio-Luminescence
Feb 06, 2017
Weather, Or Not?
Jan 20, 2017
Expert Is, As Expert Does
Jan 09, 2017
The Year's At Its End; It's Time To Push Send
Dec 22, 2016
Silver Bullet Blues
Dec 12, 2016
Are You Solving The Wrong Problem?
Nov 14, 2016
Are You Making It Hard For Me To Hire You?
Nov 01, 2016
Aeration Complication
Oct 07, 2016
Do Your Prospects Trust You? Try This.
Sep 23, 2016
Stand-Up, And Be Remembered
Sep 09, 2016
Is Your Writing Evergreen? I hope not.
Aug 19, 2016
Are You Running on Empty?
Aug 07, 2016
Roomba Has It
Jul 22, 2016
The Sound of 1,000 Golfers
Jul 05, 2016
Rinse And Repeat
Jun 20, 2016
Are You White House Bound?
Jun 03, 2016
The Iceman Winith
May 22, 2016
Schmuck-Based Marketing
May 01, 2016
Can You Hear Me Now?
Apr 15, 2016
Familiarity Breeds Profit
Apr 01, 2016
Write Once; Share Often
Mar 18, 2016
You Talking To Me?
Mar 04, 2016
How to Avoid the Delete Key
Feb 19, 2016
Hunger Games
Feb 05, 2016
It's Marketing, Not Reality
Jan 22, 2016
Chocolate Covered Marketing
Jan 08, 2016
Dog Day Afternoon
Dec 18, 2015
Why The Things You Write Have No Impact
Dec 04, 2015
Simple Simon Says, Do This
Nov 20, 2015
Leader Of The Pack
Oct 30, 2015
Rules of Engagement
Oct 16, 2015
What I Learned At the Supermarket
Oct 07, 2015
Be Of Good Cheer
Sep 18, 2015
Fly The Friendly Skies
Sep 04, 2015
Is Your Bang Too Big?
Aug 24, 2015
Tell More To Sell More
Aug 07, 2015
3 Ice Cream Lessons
Jul 17, 2015
3 Pretty Good Marketing Ideas
Jun 26, 2015
Why Your Business Needs to Repeat. To Repeat.
Jun 11, 2015
Look Who's Talking (About You)
May 29, 2015
How Much Is Too Much
May 15, 2015
Waiter or Doctor... Which One Are You?
May 01, 2015
Good Enough For Good Enough
Apr 22, 2015
Care To Make It Interesting?
Mar 27, 2015
In The Mood
Mar 15, 2015
Acing The Negative Stress Test
Feb 27, 2015
Are You Afraid of the Wrong Thing?
Feb 10, 2015
What Kind of Work Do You Do?
Jan 24, 2015
What's Your Secret Weapon
Jan 10, 2015
Who's Your Perfect Client?
Dec 19, 2014
Timing Is Everything
Dec 06, 2014
Tall Tales of Marketing
Nov 18, 2014
Bagel and Goliath
Nov 03, 2014
Why Your Writing Gets No Traction
Oct 17, 2014
I'm All About That Pace
Oct 07, 2014
Every Little Thing You Do Is Magic
Oct 07, 2014
Two Holes in Your Marketing
Sep 08, 2014
Small Is The New Big
Aug 12, 2014
There's No "Q" in Penguin
Jul 29, 2014
Niche Craft
Jul 14, 2014
What Problem Do You Solve?
Jun 20, 2014
Are You Hiding In Your House?
May 28, 2014
Ask And You Shall Receive
May 12, 2014
To Click or Not To Click
Apr 25, 2014
Dancing the Marketing 4-Step
Apr 14, 2014
Less is Less
Mar 29, 2014
Staying Alive, Staying Alive
Mar 15, 2014
Are You Wasting Your Competitive Advantage?
Feb 28, 2014
Hooked on Profits
Feb 11, 2014
It's Good to be King
Jan 24, 2014
Solo Professionals, Start Your Engines
Jan 10, 2014
Let It Snow
Dec 20, 2013
Why Your Selling Isn't Working
Dec 06, 2013
How to be More POPE-ular
Nov 01, 2013
Media Schmedia
Oct 11, 2013
Dependently Wealthy
Sep 27, 2013
Gaming The System
Sep 13, 2013
Random Acts of Clients
Aug 30, 2013
If You're Within the Sound of My Voice
Aug 16, 2013
That's The Way You Do It
Aug 02, 2013
A Hairy Adventure
Jul 12, 2013
Does Whatever a Spyder Can
Jun 21, 2013
Blinded by the Right
Jun 07, 2013
Hoop Dreams
May 24, 2013
Every Story Tells a Picture
May 10, 2013
Water World
Apr 26, 2013
Marathon Man
Apr 12, 2013
In the Nick of Time
Mar 29, 2013
Remember The Alamo
Mar 13, 2013
Boogie Nights
Mar 01, 2013
Are You Smarter Than a Golden Retriever?
Feb 15, 2013
What's in Your Tool Chest?
Feb 01, 2013
Give The Gift of You
Jan 18, 2013
Is Your Ice Too Nice?
Jan 04, 2013
Raise Some Panda-Monium
Dec 14, 2012
Let's Get Physical (Therapy)
Nov 30, 2012
Running on Empty
Nov 02, 2012
Anywhere But Inbetween
Oct 19, 2012
Low Cost + High Value = Good News
Oct 05, 2012
Call Me Maybe
Sep 21, 2012
A Life Sentence
Sep 07, 2012
Blinded By The (Technology) Light
Aug 17, 2012
Are You Playing the Wrong Game?
Jul 27, 2012
Bieber Madness
Jul 13, 2012
Share Your Way to More Sales
Jun 22, 2012
Car Talk
Jun 08, 2012
Must Love Movies
May 25, 2012
Play To Your Audience
May 11, 2012
No Things Being Equal
Apr 27, 2012
Match Point
Apr 13, 2012
Bark In The Dark
Mar 23, 2012
You Better Shop Around
Mar 09, 2012
Reach Out and Touch Someone
Feb 24, 2012
Play In Your Sweet Spot
Feb 03, 2012
What's On Your Menu?
Jan 20, 2012
Eyes Wide Shut
Jan 06, 2012
Try Not To Do This
Dec 16, 2011
Embrace Your Inner Springsteen
Dec 02, 2011
A Random Writing Recipe
Nov 11, 2011
My Unfair Advantage
Oct 28, 2011
Singing In The Rain
Oct 14, 2011
Does Anybody Really Know What Time It Is?
Sep 30, 2011
Do You Seem Familiar
Sep 16, 2011
What A Difference A Difference Makes
Sep 02, 2011
Unwritten Rule of E-Newsletters
Aug 12, 2011
No Way Out
Jul 29, 2011
To Baldly Go Where No Man Has Gone Before
Jul 15, 2011
You've Got a Friend
Jul 01, 2011
What's This About?
Jun 17, 2011
Share Your Backstory
Jun 03, 2011
Taken To The Cleaners
May 20, 2011
Failure to Launch
May 06, 2011
Hairy Party To You
Apr 22, 2011
Yawn Care
Apr 01, 2011
Bank Job
Mar 18, 2011
Claim Your Oscar
Mar 04, 2011
A Get Rich Slow Scheme
Feb 18, 2011
Reptile Dysfunction
Jan 28, 2011
Play To The Referee
Jan 14, 2011
Bold In The Cold
Dec 31, 2010
Cones In The Road
Dec 09, 2010
Be More Arnold
Nov 19, 2010
Knock, Knock, Knockin' on Readers' Doors
Nov 05, 2010
Truth or Marketing?
Oct 22, 2010
Running From Safety
Oct 08, 2010
School Daze
Sep 24, 2010
The Value Of Repetition. Repetition.
Sep 10, 2010
The Story Behind The Story
Aug 27, 2010
(Star)Bucking The Trend
Aug 13, 2010
Capture And Release
Jul 23, 2010
Mundane Marketing Magic
Jul 09, 2010
Got To Be There
Jun 18, 2010
Surviving The E-Newsletter Jungle
Jun 04, 2010
You Can Shake This World
May 21, 2010
Time Is On Your Side
May 07, 2010
Hiding In Plain Sight
Apr 23, 2010
Publish or Perish
Apr 02, 2010
Mom Likes Me Better
Mar 23, 2010
Are You College Material?
Mar 05, 2010
Loving Mr. Fix-It
Feb 19, 2010
Are You Too Impressive?
Feb 05, 2010
4 Elements of Better Writing
Jan 22, 2010
Life On The Rocks
Jan 08, 2010
Got Passion?
Dec 18, 2009
Oversimplified Marketing (12/04/09)
Dec 04, 2009
It Was Twenty Years Ago Today
Nov 13, 2009
Nowhere To Run, Nowhere To Hide
Oct 23, 2009
Barefoot Marketing
Oct 02, 2009
Tie-Shy Guy
Sep 18, 2009
How I Raised Open Rates By 25%
Sep 04, 2009
Kick Open Your Front Door
Aug 21, 2009
Panama Banal
Jul 31, 2009
Things That Go Thud in The Night
Jul 10, 2009
Stress Test Your E-Newsletter
Jun 26, 2009
Sister Act
Jun 12, 2009
Dirt Cheap Marketing
May 29, 2009
Is Your Visibility Visible?
May 15, 2009
Drive to Survive
May 01, 2009
Fix Your Biggest Problem
Apr 17, 2009
Toast of the Town
Mar 27, 2009
Ice Cream Marketing
Mar 13, 2009
Is Your Newsletter Tone Deaf?
Feb 27, 2009
What Problem Do You Solve?
Feb 06, 2009
Give-It-Away Marketing
Jan 23, 2009
The Iceman Leave-ith
Jan 09, 2009
Take a Chance on You
Dec 19, 2008
And The Winner Is...
Dec 05, 2008
Familiarity Breeds Clients
Nov 14, 2008
Apples and No Pie
Nov 01, 2008
3 Good Reasons To Publish Now
Oct 17, 2008
Return to Sender
Oct 03, 2008
Just a Little Human Touch
Sep 19, 2008
A Clean Shave
Sep 05, 2008
Born to Walk
Aug 22, 2008
Hanging by a Thread
Aug 08, 2008
Great Stories Make Great Newsletters
Jul 25, 2008
Happy Anniversary To Me
Jul 11, 2008
Writing to Win
Jun 27, 2008
Sold From The Start
Jun 13, 2008
Put Your Newsletter On "Shuffle"
May 30, 2008
Float Like A Butterfly
May 16, 2008
Curse of the Me-Newsletter
May 02, 2008
Almost Famous
Apr 18, 2008
I've Got A Crutch On You
Apr 04, 2008
Confidence Man
Mar 21, 2008
And The Oscar Goes To...
Feb 29, 2008
Follow The (Not) Bouncing Ball
Feb 15, 2008
Put Me In Coach
Feb 01, 2008
Good Marketing Means Having to Say You're Sorry
Jan 18, 2008
What Steve Martin Knows About E-Newsletters
Jan 04, 2008
Old Guy Marketing
Dec 14, 2007
Unleashing Your Kitchen Magician
Dec 01, 2007
3 Tips To Make Writing Easier
Nov 16, 2007
Make The Water Wetter
Nov 02, 2007
Starting at the Finish Line
Oct 19, 2007
Take Me Out Of The Ball Game
Oct 06, 2007
My Old School
Sep 21, 2007
Piercing the Truth
Sep 07, 2007
Night of the Living Newsletter
Aug 24, 2007
The Noise of Summer
Aug 10, 2007
3 Ideas for Helping Your Readers
Jul 20, 2007
Is Your E-Newsletter E-ssential?
Jun 22, 2007
I Need You To Need Me
Jun 01, 2007
Say 'No' To The Wrong Clients
May 11, 2007
Speak Now, Or Forever Be Deleted
May 01, 2007
Is My Sister Smarter Than A Monkey?
Apr 12, 2007
The Client is in The Details
Mar 23, 2007
Shout Softly to Gain Attention
Mar 09, 2007
Plan Less, Connect More
Feb 16, 2007
Why Newsletter Layout Matters
Feb 02, 2007
A Convenient Truth
Jan 19, 2007
Eyes On The Prize
Jan 05, 2007
Michael Jordan's Got Nothing On You
Dec 15, 2006
Can Your Business Come Out To Play?
Dec 01, 2006
Stray The Course
Nov 10, 2006
Are You Being (Self) Served?
Oct 27, 2006
Simply Put. . . Simple Sells
Oct 14, 2006
Want More Clients?… Get More Vision
Sep 22, 2006
4 Must Haves for an Effective E-Newsletter
Sep 08, 2006
Lose the Act; Gain the Client
Aug 18, 2006
If I Had a Million Readers
Jul 21, 2006
Flash Your Insight
Jul 07, 2006
Sweet Home On The Market
Jun 23, 2006
Why I Like Country Music
Jun 09, 2006
Handling Negative Reader Feedback
May 19, 2006
American Idle
May 05, 2006
Running To The Finish Line
Apr 21, 2006
I Walk The Line
Mar 31, 2006
The Road(s) To Success
Mar 17, 2006
Lost In Translation
Mar 03, 2006
Signal Your Intentions
Feb 17, 2006
An Unexpected Gift Goes A Long Way
Feb 03, 2006
Take Your Foot Out Of Your Word Of Mouth
Jan 06, 2006
Take Me To The River
Dec 15, 2005