I Make a Living

By FreshBooks, Damona Hoffman, Paco Arizmendi

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Description

I Make a Living is a podcast for people who work for themselves. Whether you are a freelancer, small business owner or entrepreneur, our mission is to provide a space for insightful and candid conversations about what “making a living” means to you. The topics and conversations in each episode revolve around the self-employed community—your community. We talk about what it means to carve your own path, define success on your own terms, and build a business that brings you satisfaction. We also talk about mistakes, struggles, and the unglamorous side of working for yourself. New episodes air every Monday. Subscribe to get the latest episodes as soon as they become available!

Episode Date
Terry O'Reilly-Master Class (Season Finale)
00:35:55

Some of us want to be Lay's Chips—national! popular! instant recognition!—but Terry O'Reilly thinks we could learn a few things from Utz, Baltimore's hometown favorite chip brand that outperforms Lay's by a huge margin. In other words: small can be excellent. Terry O'Reilly is the host of the marketing podcast Under the Influence, and has 30 years of experience directing marketing for brands big and small.

In this week's episode, O'Reilly reminds us to put on our marketing hats at least once a week (hey, if it worked for Steve Jobs...) and experiment with boldness. “Does your idea make your hands start to sweat a little bit?” he asks; it's a clue that you're on the right track. He outlines his "Shish Kebab" theory of brand unity that you can start using today, and tells us why small businesses shouldn't get too wrapped up in what their competitors are doing.

He also takes questions from our #imakealiving audience about scaling businesses on a shoestring budget, how to use social media for market research, and how protect your business from toxic clients.

Guest

Terry O'Reilly- Website

The Apostrophe Podcast Company- Website
 

May 25, 2020
Financial Tips and Aid Programs During COVID-19
00:30:24

While today's bonus episode focuses on the government programs set in the U.S., we believe that the experiences and tips shared by our financial expert guests are relatable to everyone, regardless of where you are located. 

Thank you to our guests Phylecia an Oona and the 3 entrepreneurs who shared their experiences with us. Find them all below. 

GUESTS-

ENTREPRENEURS

May 21, 2020
Creating a Unique Business- Sonja Rasula
00:30:01

“Artists starving? There’s absolutely no reason for that.” Sonja Rasula is the founder of Unique Markets, a Los Angeles-based pop-up market showcase for artisans and makers. In this week's episode, she talks to us about her hands-on approach to training small business owners in the art of selling their art, why she launched Unique Markets during a recession, and why hitting the pause button now can help businesses recover down the road.

Rasula, who got her start in retail and later launched websites like NatGeo and FoodTV, understands the path between creating beautiful products and actually selling them. She ensures that her carefully selected vendors are trained on how to talk to shoppers and use tools like social media and branding to grow. Our conversation with her also includes the power of a drive-time epiphany, why she she's as busy during a shutdown as she was in her launch phase, and how she chose conscious consumerism in the first place.

May 18, 2020
Carving Your Own Path- Allis Markham
00:30:08

Allis Markham describes herself as “An artist with a really strong stomach.” She's the founder of Prey Taxidermy, a Los Angeles studio that serves clients ranging from luxury brands like Gucci to natural history museums all over America. We chat about her transition from Director of Social Media Strategy for the Walt Disney Company to running her own shop that's for the birds...and foxes...and armadillos.

Markham walked away from a six-figure job "explaining social media to boardrooms full of old white men” to follow her passion: creating beautiful taxidermy. Volunteering at the Natural History Museum of Los Angeles netted her both a mentor and a deeper understanding of her craft. She decided to take the plunge into full-time when she realized she could become the go-to taxidermist for the Los Angeles set: people who loved art tinged with luxury. We talk to her about the importance of a business motto, how teaching classes helps her fine-tune her practice, and why YouTube and outsourcing help her say yes to more.

Guest-

Allis Markham- https://www.preytaxidermy.com/pages/about-prey

May 11, 2020
Wearing Many Hats- Steve Barnes
00:32:07

"Always have a hustle that’s paying the bills," says Steve Barnes, who knows plenty about hustle. Barnes, who got his start as a radio host and actor, combined his love of travel with a passion for content production to launch Barnes Creative Studios. Now, he travels the world shooting promo videos and VR for brands and destinations that make us want to book that vacation time.

In this week's episode, he talks to us about getting ahead of the pack with technology (and how working with camera drones ten years ago has led to an interest in VR), how to talk budget with a potential client without scaring them off, and why honing your listening skills and taking the time to build trust can help answer questions your clients aren't even asking yet. He also shares why driving for Uber (in a Tesla, no less!) isn't off-brand for him.

May 04, 2020
The Science Behind Productivity- Dr. Sahar Yousef
00:28:13

Feeling a little...unmotivated? You’re not alone. With most of us working from home, we've lost some of our best productivity tools, and we might not even know it. In this week's minisode, Dr. Sahar Yousef of UC Berkeley chats with us about why setting clear cognitive boundaries between "work" and "everything else" makes a difference when all our days feel kind of the same.

She shares insights on how we can recreate and reinvent go-mode triggers for the home: setting up rituals that prime our brains to focus, using calendars to hype ourselves up subconsciously, and why we should never work from the couch. She walks us through "focus sprints," her recipe for conquering your to-do list and producing results. She's even got something for the kids: she talks about how homeschoolers need triggers and transitions into schoolwork just as much as their high-achieving parents. It's time to put your phone in a drawer, close all those tabs, and get down to business.

Guest- Dr. Sahar Yousef - Website

Apr 30, 2020
Pat Flynn- Masterclass
00:46:58

In our special Masterclass episodes, we collect questions from real-life entrepreneurs at our live #IMakeALiving shows around the world, and ask our favourite experts to weigh in. From social media to scaling, from advertising to work-life balance, we get insights and guidance from folks who have been there.

When Pat Flynn was laid off from his architecture job in 2008, he wasn't sure what to do next. On a hunch, he developed a test-prep course for architects in training; over the next year, his course brought him over $200,000 in revenue. Flynn had seen the power of passive income. Instead of developing more courses, though, Flynn started training others on how to do the same.

"Truly passive income pretty much doesn’t exist," says Flynn, but he knows from experience that designing products that reward you for investing in and building them—and pay out time and time again—comes pretty close. In this week's conversation, we talk to Flynn about his three P's of mapping the market, why entrepreneurs should cultivate their superfans, and how bringing your human side into your business can improve everything from work-life balance to audience relationships. He also takes questions from past #IMakeALiving live-event audiences about interviewing guests on podcasts (and why you should ask “why?”), making the most of your passion-project time in a day-job world, and how to maintain our learning mindset even as we grow into our roles as thought leaders.

Guest- Pat Flynn 

Website- http://smartpassiveincome.com/toolkit

Podcasts

SPI- https://www.smartpassiveincome.com/shows/spi/

Ask Pat- https://www.smartpassiveincome.com/shows/askpat/

 

Apr 27, 2020
Working From Home During a Pandemic- Lisa Canning
00:25:41

Notes: How does a mother of eight balance a thriving design career with a family the size of a baseball team? Well, for starters, she doesn't sweat the mess. Lisa Canning is an author, coach, and design expert, and this week, she joins us to talk about how entrepreneurs can get family life and work goals to align, even during a pandemic. She counsels us to let go of perfectionism, schedule deep-focus time, and to delegate household chores to the kids. Most importantly, she says this unique time can give us a chance to figure out what really matters—for both business activities and parenting—and to to loosen our grip on the other stuff.  “The main goal for us, during this period, is forming greater connections with our families.”

Guest- Lisa Canning

 

Apr 23, 2020
The Art of the Side Hustle- Rich Jones
00:27:56

Do you find your brain buzzing when you look at your to-do list? Rich Jones knows that feeling. As host of the personal finance podcast Paychecks and Balances, creator of the podcast consulting business Showstarter, and as internal communications manager at Google, Jones has a lot on his plate. On this week's episode, we do a deep-dive on the tools he uses to make sure that everything gets done.

Jones suggests doing a bit soul-searching to figure out what's important to your business, and which tools might help—they might not be the ones everyone else is using. He uses tools like Slack, Evernote and Trello, along with automation software Zapier, in order to streamline communication and tasks. He's also thinking creatively about his networks: by introducing affiliates to his business model, Jones creates value for his ability to connect people with the products and services they need. Overall, he takes an experimental approach, and doesn't focus too much on mastering the programs he uses. As long as they're doing what he needs them to, it's good for his business.

Apr 20, 2020
Self Care During a Pandemic- John Kim
00:18:40

 When you're trying to manage stress levels, tapping into simple strategies can make a big difference. In this week's minisode, John Kim of The Angry Therapist talks to us about why we're feeling worried, and what we can do about it. He touches on why getting some exercise can help structure your day, why a flow state can be the best kind of distraction, and how we can use this time to connect with audiences online. It's self-care for the shelter-in-place entrepreneur.

Resources:

Stages of Grief- https://psychcentral.com/lib/the-5-stages-of-loss-and-grief/

Guest:

John Kim's Website- Texts from the Angry Therapist

 

Apr 15, 2020
$1M- 1 Person Business Secrets- Elaine Pofeldt
00:34:56
Elaine Pofeldt is an independent journalist and speaker who specializes in careers and entrepreneurship. She is author of the book The Million-Dollar, One-Person Business. Elaine shares with us some of her findings as well as her own journey as a journalist, writer, and author.
Apr 13, 2020
From Vision to $250M Business- Ankur Nagpal
00:33:02

Everyone knows something: whether it’s mortgage expertise or breastfeeding advice, we all have pockets of knowledge that make us everyday experts. Imagine being able to reach an online audience with that info, and charging them to learn it. Ankur Nagpal has this vision, so he created Teachable to help people earn money from what they can share with others. 

Nagpal, whose background includes both real-life teaching and tech development, was a Forbes’s 2019 30 Under 30 Education honoree. This week, we talk to him about how to keep a relatively sane work-life balance (no all-nighters is a personal rule for him), how to hire and retain great employees (including an unorthodox stable of engineers), and how he’s come to recognize what Teachable really offers its clients. “We always say, No one wants your course,” he explains. “What they want is the outcome. They want the transformation. Your course is a way for them to get there.” He shares some of his knowledge with us, free of charge.

--

Apr 06, 2020
Transformative Storytelling- Michael Kass
00:39:02

On this week's episode, we chat with Michael Kass, the founder of Story and Spirit. Kass has tapped into his deeply varied background—think theatre, financial management, breath work and vision quests—and now uses the power of storytelling to help people and businesses transform.

The importance of storytelling as a business tool has been highlighted by Harvard Business Review and Google as a key skill for success. It goes past the “why” of the business and into the “who,” as in how who you are drives what you do. We chat about why, while telling those stories might take a big cultural shift, doing so helps democratize how we know and learn about each other and our work. In childhood, Kass was moved by the realization that fairy tales hardly ever included regular people; as an adult, he's working to change that, and making a successful business along the way.

We talk about the power of certification, the 80-20 rule, and defining success when you’re the first one on your path. Kass also walks us through the basics of a breath work exercise designed to help release emotion and get grounded when things seem turbulent.

Guest

Michael Kass- https://www.storyandspirit.org/michaels-story.html

 

Mar 30, 2020
Transitioning to a Virtual Workspace- Jeni Wren Stottrup
00:21:00

Gritty Birds Podcasting has been developing podcasts since 2014. Owned by producer and artist Jeni Wren Stottrup, Gritty Birds started as a music podcast interviewing label runners, lawyers, magazine owners, booking agents and more in the PNW community sponsored by Vortex Music Magazine. Wren had been deeply active as a singer, journalist, festival producer and in media sponsorship, with a desire to explore how create a successful career in music and audio production.

Guest- Jeni Wren Stottrup

Join Jeni for a free workshop- http://grittybirds.com/freefridays/

 

Mar 26, 2020
The Business of Podcasting- Jeanine Wright and Fatima Zaidi
00:49:06

NOTE: In light of the Covid-19 outbreak and the current landscape for entrepreneurs, and small business owners, we are working hard to bring you more resources and conversations to get you through these difficult times. Stay tuned for some special episodes in the coming days and weeks.  Stay strong, you are not alone! Follow our community at facebook.com/groups/imakealiving

We know you like podcasts, but have you ever thought about starting one? On this week's episode, we talk to two women with ample experience in the field. Jeanine Wright is the COO of Simplecast, which helps launch podcasts, and has a special focus on analytics. Fatima Zaidi co-founded Quill, which connects podcasts professionals to folks with a dream in order to get a project off the ground. We get the inside story on what goes into podcasting after the microphone is turned off: podcasts are one of the most powerful marketing tools available to companies, but they also need to find their own path to success. As Zaidi asks, “What kind of brand do you want to be seen as?”

We also talk to Wright and Zaidi about their experiences on opposite ends of the investor spectrum. Zaidi weighs on the value of running a bootstrap operation, while Wright shares her three criteria for considering an investment opportunity. Both also offer insight into their experience as women in a male-dominated sector, where there are opportunities to break new ground and create a work-life balance that works for you.

Guests-

Jeanine Wright- Simplecast

Fatima Zaidi- Quill

 

 

Mar 23, 2020
Empowering Female Leaders- Lisa Carmen Wang
00:30:40

Lisa Carmen Wang has spent a lot of time falling and even more time getting back up. As a rhythmic gymnast, she took home Pan-Am Games gold and was the US National Champion for three years running. In 2015, she founded SheWorx, a platform devoted to launching and scaling female-headed businesses. In this week's episode, she talks to us about her newest project, The GLOW.

“How do you get your foot in the door when you aren’t born in a rich family and you aren’t born into these Silicon Valley circles?” she asks. SheWorx provides part of the answer: networks of mentors, peers and allies who can help guide and amplify women's voices in the entrepreneurial space. But Wang knew that the business side was only part of the answer. The GLOW—which stands for The Global League of Women— takes a holistic approach to female success, training women to love their voice, their bodies, and their spirit. The end result? Boosted confidence and what Wang calls "enoughness." In our chat with Wang, we touch on the importance of resilience, how men can be great allies in business (and in life), and the power of a good self-care ritual.

Mar 16, 2020
Cultural Heritage and Diversity in Business- The Lopez Family
00:43:45

James Beard award-winning restaurant, Guelaguetza in Los Angeles’s Koreatown, puts Oaxacan cuisine and culture at the forefront of today’s dynamic culinary scene.

Bricia Lopez - Bricia Lopez is an entrepreneur, cultural ambassador, and a key figure in Los Angeles’ gastronomic scene. The New Yorker called Bricia the “Queen of Mezcal.” This year she opened Vegas’s first ever mezcal bar – ‘Mama Rabbit” inside The Park MGM. Launched the Super Mamas Podcast with Paulina, that has become a lifestyle media company, complete with annual events, and corporate partnerships with major brands. Bricia Lopez was appointed by the Mayor of Los Angeles to the Board of Convention and Tourism Development on March 2019. 

Paulina Lopez-Velazquez - CFO and Director of Catering and Special Events. Super Mamas Social, a parenting festival that takes place yearly in Downtown Los Angeles. Paulina currently sits on the Board of Directors of City Charter Schools, a K-12 Los Angeles Based School organization that promotes diversity, culture, and bilingualism. Most recently, Paulina was awarded Women of The Year in the Council District 54, by Assembly Member Ridley-Thomas.

Mar 09, 2020
Monetizing Your Skills- Carmelia Ray
00:33:20

Something we've heard a lot from the female entrepreneurs at our I Make A Living live events, is that so many of you have trouble with sales. Even though we know what we have to offer we sometimes feel uncomfortable asking for what we’re worth.

Carmelia Ray is an internationally acclaimed matchmaker for high achieving men and the quality women they’re searching for. She’s also a renowned TV personality from Mom Vs. Matchmaker, The Real Housewives Of Toronto, and A User’s Guide to Cheating Death (Fall 2018).

A frequent media contributor, Carmelia’s advice and expertise have been featured in notable outlets including AskMen, Variety, The Hollywood Reporter, OK! Magazine, Global News, Cupid’s Pulse, The Marilyn Denis Show, CHCH News, Elle, Playback, and countless others. Her wealth of wisdom and experience has also attracted in-demand partnerships with major dating companies including Match.com, Lava Life, Instant Chemistry, and more.

Carmelia is a great example of selling confidently and being bold about getting paid for the value she offers others.

Here’s a summary of what Carmelia taught us today:

  • Focus your sales pitch on the value proposition for your clients rather than minutia of the product or service and try not to sound desperate even if you are
  • Get organized and plan as much as you can
  • Always incorporate time with family and loved ones into your schedule, no matter how busy your business gets
  • Network like you would make friends - the more relationships you build, the more robust your sales network
  • Collaborate, Collaborate, Collaborate

See what Carmelia is up to at CarmeliaRay.com or on social media @carmeliaray.

 

Guest

Carmelia Ray- Website

Mar 02, 2020
Jewel Burks Solomon- Black History Month- Masterclass
00:41:48

Jewel Burks Solomon is an Atlanta-based entrepreneur who was recently named Head of Google for Startups in the US. Jewel is no stranger to startups and entrepreneurship; she launched Partpic, a visual recognition technology company in her mid-twenties, and had it sold to Amazon in 2016. She was also named on Forbe’s 30 under 30 list. Jewel is also managing partner at Collab Capital, an investment fund designed to connect black founders to the financial and social capital they need to build profitable businesses.

Jewel’s dream is transforming so many realities for new innovators in entrepreneurship, and we can’t wait to see what Google for Startups does under her leadership. 

Here are a few big takeaways from Jewel’s story:

  • Don’t wait for people to believe in your idea and fund it - if you build it (and it’s good), they will come.
  • Be smart about networking - put your ideas in front of the right people and nurture relationships with them
  • Selling your company is not always the fantasy it’s made out to be, map out what your life would be like after you’re acquired and see if that’s what you really want
  • Surround yourself with other people who are doing the kind of work you want to be doing and who’ll inspire you to keep going
  • Most of all - don’t let your story, the place you live, or the color of your skin, define what’s possible for you

In honor of Black history month, we thank Jewel and the many black entrepreneurs who have paved the way for other innovators to be brilliant and brave.

Guest

Jewel Burks Solomon- https://www.inc.com/magazine/201904/yasmin-gagne/partpic-amazon-jewel-burks-solomon.html

Feb 24, 2020
A Passion Turned into a Business- Tony Muia - A Slice of Brooklyn
00:39:41

Since 2005, A Slice of Brooklyn Bus Tours has been showing people around Brooklyn.

The company was started by Tony Muia, a proud native Brooklynite who always loved showing people around his beloved hometown.

Tony slowly starting doing informal tours for those same folks when they came to visit NYC, driving them around in his car. Soon, their friends and families would visit NYC and ask Tony to do tours for them so he did them as a side hobby while still working his regular job.

In 2004 Tony decided to switch careers after watching NYC tourism increase. However, it mostly focused on Manhattan and Tony felt that Brooklyn had enough amazing foods, neighbourhoods, landmarks and movie locations that it needed its own tour. And that’s when he decided to launch A Slice of Brooklyn Pizza Tour in 2005 with other tours that followed.

What started as a hobby turned into a family business and today he has 3 popular tours that run year round and have proudly introduced over 90,000 people to Brooklyn.

Some people say don’t make your passion your business, but you’re in a business that is inspired by your passion, you have to dive in with both feet.

Tony designed this business around his life, brought in the people who were closest to him and got them invested in his idea, and never looked back.

Here are the key takeaways from Tony’s Story:

  • Go to where your audience is - If you want to entice people come to Brooklyn, you might need to pick them up in Manhattan. Which figurative borough are your customers hanging out in right now? Get it? 
  • Don’t be afraid to ask questions - your mentors and supporters can help steer you in the right direction.
  • Delegate, delegate,  delegate - you don’t need to do it all!
  • Leverage press to grow your business
  • Make friends with your customers

That’s what’s kept Tony in business for 15 years.

Guest

Tony Muia and Ronnie from A Slice of Brooklyn -https://asliceofbrooklyn.com/

Disclaimer: The views and opinions expressed on this podcast are those of the guests and production team and do not necessarily reflect the official policy or position of '2ndSite.INC dba FreshBooks, its employees or affiliates.'

Feb 17, 2020
Creative Collaborations- Ted and Angie from Poketo
00:35:05

This month, we're celebrating Valentine's Day by speaking to couples who inspire us by building strong partnerships - partners in life, partners in business, and partners in their community.

We sat down with Angie Myung and Ted Vadakan, a husband-and-wife team who have artfully mastered the feat of finding their tribe through their brand Poketo.

The name Poketo (pronounced "poh-keh-toe") stems from the mispronunciation of "pocket" by Angie's grandmother. It tied in perfectly with the first product ever created under Poketo: a series of artist wallets that fit right in your pocket—and Ted and Angie just loved the way it sounded.

Poketo has worked with brands and companies like Nike, MTV, Disney, Target, Nordstrom and MailChimp, museums like MOCA, the Guggenheim, the de Young, and SFMOMA, and has collaborated with over 200 international artists, creating exclusive products that reflect its philosophy of "Art for Your Every day."

Ted and Angie are a great example of two partners who set the tone for their business. Poketo is all about collaboration, community, and partnership - something that is ingrained in their personal lives and amazing love story.

They gave us a lot to keep in mind:

  • Find your community and keep them close
  • Play to the strengths of your partnership
  • Stop worrying so much about your business’ competition and instead, focus your energy on collaboration and staying ahead of the game

Guests

Resources

 

Feb 10, 2020
Healthy Harmony: The Goulds
00:45:29

Starting a company is not an easy thing; it requires a lot of time, effort, discipline, and a little bit of luck. Courtney Nichols Gould and Gordon Gould are no strangers to this, having spent years as entrepreneurs before founding SmartyPants. Courtney is the founding COO of FlyClear, and Gordon has over 16 years of working in social media and media technology. 

But SmartyPants was more than just another business venture. It was an opportunity to combine their experience with a passion for offering a different approach to health. 

Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, they've expanded their portfolio to include supplements custom-tailored for a range of life stages and dietary requirements.SmartyPants are industry leaders in testing, transparency, and advocacy, from sourcing the highest-quality ingredients to testing and packaging. They also make a 1-for-1 nutrient grant to Vitamin Angels to help get life-changing supplements to those in need around the world.

But there is more to that because Courtney and Gordon are also a married couple. While they were not a couple when they started SmartyPants, they fell in love pretty quickly after starting working on that project. 

Courtney and Gordon shared a lot of insights on juggling a business and a personal relationship, the importance of having accountability for each other by involving outside help, like a coach. 


Resources:

 

Feb 03, 2020
Peter Shankman- Masterclass
00:36:06

Welcome to our first masterclass episode of the season. What is a masterclass, you ask?

As we travel through North America and the UK with the live #imakealiving event, we have been collecting questions from real-life entrepreneurs, like yourself, in many areas of running a business. Topics include marketing, social media, growing your team, finances, taxes, work-life balance, advertising, etc.

We have taken the most common or interesting questions and put them in front of the experts to get their insights, tips, and advice on such crucial topics. We see this as a chance to connect with some of the most successful entrepreneurs in today's world and ask them anything.

To kick off the masterclasses, we have none less than the amazing Peter Shankman.

The New York Times has called Peter Shankman, "a rockstar who knows everything about social media and then some." He is a 5x best selling author, entrepreneur, and corporate keynote speaker, focusing on customer service and the new and emerging customer and neuroatypical economy. With three startup launches and exits under his belt, Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, ADHD (Attention Deficit Hyperactivity Disorder) and the new Neurodiverse Economy.

In addition to his passion for helping people and companies find success, some of Peter's highlights also include:

  • Founder of HARO – Help A Reporter Out, which became the standard for thousands of journalists looking for sources prior to being acquired three years after launch
  • The ShankMinds Breakthrough Network, an elite, online mastermind of thought leaders, business experts, and change makers
  • Faster than Normal – The Internet's #1 podcast on ADHD, focusing on the superpowers and gifts of having a "faster than normal brain," which has helped thousands of people all around the world realize that having a neuroatypical brain is actually a gift, not a curse

Through his humorous and candid approach, Peter taught us some valuable lessons. Here are our main takeaways from today's episode:

  • Know when to ask for help
  • Understand who you are and take care of yourself
  • Find creative solutions unique to your own productivity needs

These last three episodes have been all about getting on track for this new year.

Brant Pinvidic taught us that having clarity in your business concept is vital to success.

Tina Essmaker guided us through big life transitions and approaching every challenge with creativity.

And to close out this month, Peter gave us actionable tips and creative solutions to managing your time!

We hope your 2020 is off to a great start. We have more great content for you in the coming weeks, remember to subscribe to get the latest episodes delivered to you as soon as we release them. See you next week!

Guest:

Peter Shankman- Website

Disclaimer: The views and opinions expressed on this podcast are those of the guests and production team and do not necessarily reflect the official policy or position of '2ndSite.INC dba FreshBooks, its employees or affiliates.'

 

Jan 27, 2020
The Art of the Pivot: Tina Essmaker
00:39:18

Every business owner will face difficulties at some point in their careers; whether it is a personal or professional situation, self-employed folks are often forced to make decisions that lead to folding or transitioning their businesses. 

Tina Essmaker is no stranger to these moments. In early 2017, she had the opportunity to reimagine her career when she transitioned out of the business she started with her former husband and business partner. Together, they had cofounded The Great Discontent, a publication of in-depth interviews with artists, makers, and risk-takers.

When she transitioned out of the magazine, she was drawn back to her roots as a social worker. She had previously earned a Bachelor's of Social Work from Wayne State University in Detroit. She spent a decade working with runaway and homeless youth and families in her home state of Michigan. Tina chose to combine her affinity for the creative community with her ambition to once again help others directly and tangibly. 

How she decided to reinvent herself and start this whole new venture as a creative business coach, speaker, and writer is the topic of today's episode. 

Resources

To learn more about Tina and her services go to:
https://tinaessmaker.com

Word of Mouth Marketing- Article
https://www.bigcommerce.com/blog/word-of-mouth-marketing/

Nielsen Report
https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/

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Jan 20, 2020
Pitch Your Business - Brant Pinvidic
00:34:07

Welcome to Season 2 of the I Make a Living Podcast. We are excited to kick off 2020 with a brand new season and incredible conversations with some of the most influential and successful entrepreneurs in North America and the world. 

Before we dive into today’s episode, we want to highlight a few changes to the podcast. The first and most obvious one, we welcome our new host, Damona Hoffman!

Damona is a seasoned entrepreneur, podcaster, relationship coach, TV producer and host, writer, and content creator. She will be joining us as we travel across the US, Canada, and the UK with the I Make a Living live tour meeting hundreds of entrepreneurs that just like you are trying to make a living as self-employed.  To learn more about Damona, go to the resources section of these notes.

We are also moving now to a weekly release schedule! We heard you loud and clear, and we will be releasing episodes every Monday, starting January 13th!

Today’s episode is about pitching your business. Entrepreneurs and business owners must have a crystal clear and concise “elevator” pitch for their services, products, or asks. Many coaches will mention that having this clarity is crucial to the success of your business. 

Brant Pinvidic is an award-winning film director, veteran television producer, C-level sales and presentations coach, keynote speaker, top-rated podcast host, and a columnist for Forbes. He has been named to the Hollywood Reporter’s 30 Most Powerful Reality TV Sellers and is widely recognized as one of the great creative sales leaders in Hollywood.

Brant has taken the life, business, and storytelling lessons he’s developed during his Hollywood career and used them to bridge the entertainment industry and the business community uniquely. He recently released the best selling book “The 3-min rule,” and today, he will share his insights on this topic. The 3-Minute Rule is a simple, straightforward system that’s helped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.

​Tune in to find out how you can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues.

Guest: Brant Pinvidic

Book: 3 Min Rule 

References:

FreshBooks exclusive offer: www.freshbooks.com/imal

Damona Hoffman: www.damonahoffman.com

Tony Robbins Cold Plunge- https://www.youtube.com/watch?v=_6YtmPo9pxg

Resources:

Transcript- (link to page)

Jan 13, 2020
Season 2 Trailer
00:03:08
Season 2 of the I Make a Living Podcast launches on Monday, January 13th. Follow us as we continue to explore what it takes to be a business owner in today's world. Our host, Damona Hoffman, will take you on her journey as she sits down with some of North America's most interesting and successful entrepreneurs.
Jan 06, 2020
Season 2 Teaser
00:04:47
We are back...almost! We welcome our new host Damona Hoffman as we take a look at some of the highlights from Season 1. Season 2 of the I Make a Living Podcast launches Monday, January 13th on a brand new weekly schedule! Stay tuned in December for a sneak peek of some of the upcoming conversations in S2.
Nov 25, 2019
Success and Unique Businesses- Season Finale
00:42:05
Jul 15, 2019
Failure- Sam Rosen- Michelle Horton
00:31:01
Failure- we all fear it and try to avoid it, but inevitably, we will all face it. How do you deal with failure as an entrepreneur? Sam Rosen, a Chicago based entrepreneur shares with us how failure has helped shaped his career and ultimately his successes. Michelle Horton, a San Francisco based therapist who works closely with entrepreneurs, shares some insights on how you can deal with failure, the importance of mental health and the idea behind failing as a self-employed individual.
Jul 01, 2019
How To Start a Start-Up- Seth Radman
00:40:08
On this episode, we explore the fascinating and growing world of start-ups. Seth Radman, a serial entrepreneur from Atlanta sits down with us to discuss everything from ideas, solutions, success, failure, funding, to how he writes down every single problem he identifies on his day-to-day activities to see if they could later become the catalyst of a new venture.
Jun 17, 2019
Branding and Social Media- Beverley Cheng
00:25:15
What do you stand for? What is your brand? Today's episode is about discovering who you are as a brand and a business and how you use that brand to leverage social media channels. Our featured guest Beverley Cheng shares her journey on becoming a full-time social media influencer and entrepreneur.
Jun 03, 2019
Growing Your Business- Kristen Pumphrey
00:28:16
How do you take your business from a pipe dream to a fully functioning factory that supports 55 employees? We decided to take our question to the headquarters of PF Candle Co, which is a candle company founded in 2008 by Kristen Pumphrey. She spent years of hard work fighting to, not only keep her company alive but to see it succeed.
May 20, 2019
Developing Your Business
00:40:04
At our last #imakealiving event in Austin, we decided to pick one audience member and match them with a career coach to help them develop their business strategy and growth plan. We recorded the whole conversation for this episode. Today we are talking business plans, pivoting and growing your business.
May 06, 2019
Work-Life Balance
00:33:22
Lisa Canning is an interior designer, business coach, book author, and mother to 7 children. Espree Devora, known as "the Girl who gets it done" is a podcaster, journalist, full-time entrepreneur and globetrotter. How do they accomplish all the things they do while managing time for themselves? Welcome to our mid-season episode where we discuss "work-life balance".
Apr 22, 2019
Taxes!
00:34:16
Today’s episode is about one of the most dreaded yet necessary pains every entrepreneur has to endure...tax season. No matter how big or small your business is, taxes are always going to be somewhat complicated, confusing and could create a lot of troubles if not dealt with appropriately. We are here to help!
Apr 08, 2019
Being a Female Entrepreneur PT. 2
00:43:53
Welcome to the second episode of our 2-part series in honor of “Women’s History Month.” On this episode, we explore the role of equity in the female entrepreneurial world. We hear from 2 female business owners who share their experiences and journies to success.
Mar 25, 2019
Being a Female Entrepreneur PT. 1
00:27:22
Welcome to a very special 2-part series in honor of Women's History Month. We take a look at the entrepreneurship world from a female perspective.
Mar 11, 2019
How I Work- Productivity and Workspace
00:25:45
Today's episode is on productivity and workspace-Our featured guest Hal Elrod shares wisdom on morning routines; We take a deep look at how the space surrounding you can help you become a more productive entrepreneur.
Feb 25, 2019
A New World of Work
00:17:07
Meet Alex, a freelancer who thought "jumping ship" and starting her entrepreneurial journey would be a lot simpler than it turned out to be...Welcome to the #imakealiving Podcast. On today's episode, we explore the present and future of self-employment.
Feb 11, 2019
Coming Soon!
00:02:15
Welcome to the #imakealiving Podcast. Our host, Darbi Masters, will dig deep into the fascinating and ever-growing world of entrepreneurship.
Jan 31, 2019