Let's talk branding
By Stef Hamerlinck
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Category: Marketing
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Episodes: 159
Description
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.
letstalkbranding.substack.com
letstalkbranding.substack.com
| Episode | Date |
|---|---|
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Associative attention with Max Stricker
|
Apr 21, 2024 |
|
Brand marketing in B2B-land with Gwen Lafage
|
Mar 31, 2024 |
|
The rise of multiplayer brands with Zoe Scaman
|
Mar 25, 2024 |
|
Brand pricing power with Dom Boyd
|
Mar 18, 2024 |
|
Entertain or die with Dan Salkey
|
Mar 04, 2024 |
|
Marketing science for the real world with Koen Pauwels
|
Feb 26, 2024 |
|
The agency landscape with Bart De Waele
|
Feb 12, 2024 |
|
The new reality, key trends in 2024 with Will Posket and Rachael Higgins.
|
Jan 29, 2024 |
|
Creating brand mascots with AI
|
Dec 03, 2023 |
|
Creating and measuring distinctive brand assets with David Taylor
|
Nov 25, 2023 |
|
The state of branding in 2023 with Jacob Cass
|
Nov 18, 2023 |
|
Creating demand in B2B with Chris Walker
|
Nov 12, 2023 |
|
Brand health and tracking with Jenni Romaniuk
|
Sep 13, 2023 |
|
How brands grow up with James Hurman
|
Sep 02, 2023 |
|
Branding on the ragged edge with Max Ottignon
|
Aug 12, 2023 |
|
How to make your brand more distinctive with Lee Rolston.
|
Jul 10, 2023 |
|
AI, your new strategy sidekick with Julian Cole.
|
May 21, 2023 |
|
Creating captivating moments with G'day Frank
|
Apr 22, 2023 |
|
The power of emotion in advertising with Jon Evans
|
Apr 01, 2023 |
|
The creator mindset with Alex Antolino
|
Mar 19, 2023 |
|
Purpose nihilism with Nick Asbury
|
Mar 05, 2023 |
|
The power of community with Maximilian Weigl
|
Feb 21, 2023 |
|
Tom Roach - The wrong and short of it
|
Nov 07, 2022 |
|
Entrepreneurial science with RJ Youngling
|
Sep 18, 2022 |
|
Byron Sharp - Subscription vs Repertoire markets
|
Aug 29, 2022 |
|
Paddy Gilmore - The power of humor for brands
|
Aug 20, 2022 |
|
Faisal Siddiqui - Challenger positioning
|
Aug 13, 2022 |
|
Peter Weinberg - B2B brand building
|
May 30, 2022 |
|
The business of branding - Ian Humphris
|
May 02, 2022 |
|
Jake Sanders - Stuffing the content turkey
|
Apr 04, 2022 |
|
John Lyons - The building blocks of loyalty
|
Mar 28, 2022 |
|
Shann Biglione - Corporate reputation and media
|
Mar 21, 2022 |
|
Stef Hamerlinck - Going in house
|
Mar 14, 2022 |
|
Zoe Scaman - Community building for brands
|
Feb 21, 2022 |
|
Shireen Smith - The new rules of branding, strategy and intellectual property
|
Jan 31, 2022 |
|
The role of luck in branding & marketing
|
Jan 17, 2022 |
|
Best global brands 2021 - Naeiri Zargarian (Interbrand)
|
Nov 29, 2021 |
|
Faisal Siddiqui - How to build a big brand on a small budget
|
Nov 15, 2021 |
|
Building the sims brand - Laurel Stark / Tiara Puglisi
|
Oct 25, 2021 |
|
My biggest fears as a brand strategist
|
Oct 10, 2021 |
|
Paul Feldwick - Why does the pedlar sing?
|
Oct 04, 2021 |
|
Brandon Shockley - Brand tracking & research
|
Sep 28, 2021 |
|
Jon Cohen - Asking for trouble
|
Sep 20, 2021 |
|
Margaret Kerr-Jarrett - Verbal identity
|
Sep 13, 2021 |
|
The brand audit
|
Sep 06, 2021 |
|
Ian Barnard - Measuring awareness
|
Jun 18, 2021 |
|
Haris Spahic - Strategy for startups
|
May 17, 2021 |
|
James Hankins - Share of search
|
May 03, 2021 |
|
Samuel Brealey - Marketing on a budget
|
Apr 12, 2021 |
|
The ugly truth(s) about branding - Austin Franke
|
Mar 15, 2021 |
|
Cedric Engels - The power of sound
|
Feb 17, 2021 |
|
Effective branding: A case study by WeWantMore
|
Feb 02, 2021 |
|
Bill Kenney - Focus Lab - B2B branding & creativity
|
Jan 13, 2021 |
|
JP Castlin - Strategy in complexity
|
Dec 22, 2020 |
|
What is a brand?
|
Dec 14, 2020 |
|
Julia Braga - Launching a brand on social
|
Dec 07, 2020 |
|
Competitive analysis
|
Nov 30, 2020 |
|
Michael Keplinger - Testing brand design
|
Nov 23, 2020 |
|
Faris Yakob - Paid attention
|
Nov 16, 2020 |
|
Julian Cole - Becoming a big-T strategist
|
Nov 09, 2020 |
|
Remote brand strategy work for dummies (me).
|
Nov 02, 2020 |
|
Paul Bailey - Branded moments
|
Oct 26, 2020 |
|
Branding and comms, a love letter.
|
Oct 19, 2020 |
|
Ethan Decker - No more branding bs
|
Oct 12, 2020 |
|
The future of brand strategy
|
Oct 05, 2020 |
|
Greatest hits - What I've learned so far from the podcast.
|
Jul 30, 2020 |
|
Epic fails in branding.
|
Jul 21, 2020 |
|
Richie Meldrum - Strategy workshops: why, how and what?
|
Jul 13, 2020 |
|
Brand naming crash course
|
Jul 06, 2020 |
|
Jo McKinney - The value of strategy for startups.
|
Jun 29, 2020 |
|
Selling brand strategy.
|
Jun 22, 2020 |
|
Rory Sutherland - Behavioural economics for brand builders.
|
Jun 15, 2020 |
|
Micro and macro in brand strategy.
|
Jun 08, 2020 |
|
Mark Pollard - Strategy is your words
|
Jun 01, 2020 |
|
Wiemer Snijders - Understanding patterns
|
May 25, 2020 |
|
Mark Pytlik - Digital creativity for brands
|
May 18, 2020 |
|
Giles Edwards - Sensible marketing
|
May 11, 2020 |
|
Brand strategy for startups
|
May 04, 2020 |
|
Ryan Wallman - Delusions of brandeur
|
Apr 27, 2020 |
|
The virtues of a brand strategist.
|
Apr 20, 2020 |
|
Tom Ross - Honest marketing
|
Apr 13, 2020 |
|
The value of brand strategy
|
Apr 06, 2020 |
|
Claire Strickett - the voice of the consumer
|
Mar 30, 2020 |
|
Stef Hamerlinck - Defining your target customer
|
Mar 23, 2020 |
|
Phil Barden - The science behind why we buy
|
Mar 16, 2020 |
|
Stef Hamerlinck - Branding vs. brand
|
Mar 09, 2020 |
|
Darren Coleman - Building brand experiences
|
Mar 02, 2020 |
|
Stef Hamerlinck - Differentiate or die?
|
Feb 24, 2020 |
|
Dan Monheit - Understanding heuristics
|
Feb 17, 2020 |
|
Stef Hamerlinck - The purpose of brand purpose.
|
Feb 10, 2020 |
|
Cole Schafer - Selling your goods with pretty words.
|
Feb 03, 2020 |
|
Katie Streten - Brand experiences
|
Dec 23, 2019 |
|
Stef Hamerlinck - Mistakes in brand strategy
|
Dec 16, 2019 |
|
Julius Støback - Understanding distinctive brand assets
|
Dec 09, 2019 |
|
Els Raemdonck - Lessons from advertising
|
Dec 02, 2019 |
|
Stef Hamerlinck - How to learn brand strategy
|
Nov 25, 2019 |
|
Tom Hamling - Let brands entertain you
|
Nov 18, 2019 |
|
Stef Hamerlinck - Unlocking strategy
|
Nov 11, 2019 |
|
JP Hanson - From business to brand strategy
|
Nov 04, 2019 |
|
Michael Brenner - Content marketing
|
Oct 28, 2019 |
|
Stef Hamerlinck - Researching the competition
|
Oct 21, 2019 |
|
Camille Baldwin - Pattern Brands
|
Oct 08, 2019 |
|
Jasmine Bina - Brands with a story
|
Sep 27, 2019 |
|
Stef Hamerlinck - Brand performance
|
Sep 16, 2019 |
|
Grant Owens - Beyond brand purpose
|
Sep 09, 2019 |
|
Peter Van Praet - Building a brand
|
Sep 02, 2019 |
|
Koen Verbrugge: Measuring Brand Impact
|
Aug 25, 2019 |
|
Stef Hamerlinck - The End of Positioning
|
Aug 18, 2019 |
|
Byron Sharp - How Brands Grow
|
Aug 11, 2019 |
|
Stef Hamerlinck - The Future Of Branding
|
Aug 04, 2019 |
|
Jonathan Stark - Value-Based Pricing
|
Jul 28, 2019 |
|
Jenni Romaniuk: Building Distinctive Brands
|
Jul 21, 2019 |
|
Jonathan Staines - Gaining Insights
|
Jul 14, 2019 |
|
Stef Hamerlinck - Sell Your Thinking
|
Jul 07, 2019 |
|
Calle Stenqvist - Audio Branding
|
Jul 01, 2019 |
|
Stef Hamerlinck - Brand Workshop
|
Jun 24, 2019 |
|
Wouter Sel - Brands In Motion
|
Jun 17, 2019 |
|
Stef Hamerlinck - Customer Research In Branding
|
Jun 10, 2019 |
|
Mackey Saturday: Crafting Visual Identities
|
Jun 03, 2019 |
|
Fredrik Öst - Make enemies and gain fans
|
Apr 29, 2019 |
|
Q&A: Getting authority in design
|
Apr 20, 2019 |
|
Michael Johnson - Branding with purpose
|
Apr 14, 2019 |
|
Stef Hamerlinck - Using your creativity in strategy
|
Apr 06, 2019 |
|
Douglas Davis - Creative strategy and the business of design
|
Mar 31, 2019 |
|
David C. Baker - the business of expertise
|
Mar 25, 2019 |
|
Eli Altman - Brand naming
|
Mar 18, 2019 |
|
Neil Barrie - Influential brands
|
Mar 11, 2019 |
|
Wim Ballieu - Balls & Glory
|
Mar 04, 2019 |
|
S03 E06 Geoff McAllister - Transforming your design business
|
Feb 25, 2019 |
|
LTB S03 E05 Leland Maschmeyer - Systems thinking
|
Feb 18, 2019 |
|
LTB S03 E04 Adrian Belina - Immersive brand experiences
|
Feb 11, 2019 |
|
LTB S03 E02 Allen Adamson - Shift ahead
|
Feb 04, 2019 |
|
LTB S03 E02 Jefferson Perky - Crafting identities for Perkybros
|
Jan 29, 2019 |
|
LTB S03 E01 Chris Do - The art of conversation
|
Jan 22, 2019 |
|
LTB S02 E15 The most valuable branding lessons from season 2
|
Jan 19, 2019 |
|
LTB S2 014 Camille Baldwin - Launching brands at Gin Lane
|
Jan 16, 2019 |
|
LTB S2 013 Mark Kingsley - Strategy director and designer
|
Nov 22, 2018 |
|
LTB S2 012 Graham Robertson - Beloved brands
|
Nov 07, 2018 |
|
LTB S2 011 Haraldur Thorleifsson - Ueno founder
|
Oct 03, 2018 |
|
LTB S2 010 Marty Neumeier - Brand Mastery
|
Sep 27, 2018 |
|
LTB S2 009 Melinda Livsey - Building a personal brand
|
Sep 20, 2018 |
|
LTB S2 008 Mark Pollard - Strategy is your words
|
Sep 06, 2018 |
|
LTB S2 007 Summer Teal Simpson Hitch - Focus Lab
|
Aug 29, 2018 |
|
LTB S2 006 Hernán Braberman - 3D branding
|
Jul 25, 2018 |
|
LTB S2 005 Fabian Geyrhalter - turning commodities into love
|
Jul 10, 2018 |
|
LTB S2 004 Tom Green & Daniel Tibi from Edenspiekermann
|
Jul 05, 2018 |
|
LTB S2 003 Steve Wolf - Inspired by the past, shaping the future.
|
Jun 25, 2018 |
|
LTB S2 002 Armin Vit, founder of Brand New and design spectator.
|
Jun 18, 2018 |
|
LTB S2 001 Alex Antolino: creative director at Typeform. Creating human brands.
|
Jun 09, 2018 |
|
LTB 010 The ten most valuable branding lessons from this season
|
May 11, 2018 |
|
LTB 009 Jason Halstead: the Brand Spectrum, positioning a brand and rebranding.
|
Apr 13, 2018 |
|
LTB 008 Karel-Jan Vercruysse: not so dull business strategy insights
|
Apr 06, 2018 |
|
LTB 007 Mr. Ben Burns: COO of the Futur, digital director and educator
|
Mar 30, 2018 |
|
LTB 006 Ian Paget talks about how to build a community, the importance of strategy and how to design logo's that work in the real world.
|
Mar 23, 2018 |
|
LTB 005 Aaron Pierson talks about brand strategy, customer research and disrupting the market.
|
Mar 15, 2018 |
|
LTB 004 Fransisco Andriani, Co-founder of Asis, Brand identity specialist.
|
Feb 25, 2018 |
|
LTB 003 Kristoffer Fink Parup, Senior Brand Strategist at Pearlfisher.
|
Feb 16, 2018 |
|
LTB 002 Henk Willems: award winning branding veteran
|
Jan 20, 2018 |
|
LTB 001 Branding and webdesign with Gil Huybrecht
|
Jan 15, 2018 |