The Business of Content

By Simon Owens, tech and media journalist

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Category: Tech News

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Subscribers: 20
Reviews: 0
Episodes: 100

Description

The podcast about how publishers create, distribute, and monetize digital content.

Episode Date
How Brad Hargreaves built Thesis Driven, a newsletter and data product focused on real estate
Apr 04, 2024
How Andreas Sator built one of the most popular podcasts in Austria
Mar 27, 2024
How to grow your audience in a post-Facebook world
Mar 21, 2024
How William Knight built Early Morning Media, a B2B newsletter company
Mar 19, 2024
How Tom Arbuthnot built Empowering Cloud, a media comapany focused on Microsoft cloud products
Mar 14, 2024
How CJ Gustafson built Mostly Metrics, a newsletter for CFOs
Mar 07, 2024
How Sam Koslowski helped build The Daily Aus, a social first media outlet in Australia
Feb 28, 2024
The state of newsletter advertising in 2024
Feb 21, 2024
How Riad Chikhani built GAMURS Group, one of the largest gaming media companies in the world
Feb 16, 2024
How to monetize newsletters on LinkedIn
Feb 12, 2024
How Jack Kramer and Nick Martell sold their media company to Robinhood and then bought it back
Feb 07, 2024
How Cityside built a sustainable model for local news
Feb 02, 2024
How Lucas Grindley helped Next City grow to 1,000 paying members
Jan 24, 2024
Will Spotify's audiobook streaming be good for authors?
Jan 18, 2024
How Gabe Fleisher built Wake Up To Politics, a daily newsletter with over 50,000 subscribers
Jan 17, 2024
The biggest difference between the Creator Economy and traditional media
Jan 12, 2024
Will Buzzfeed file for bankruptcy in 2024?
Jan 05, 2024
How Kelsey Ogletree built Pitchcraft, a membership community for PR pros
Jan 04, 2024
How Ash Read built Living Cozy, a product review site monetized with ecommerce
Dec 05, 2023
How Dylan Bowman built Freetrail, a media outlet for trail runners
Nov 16, 2023
How B2B publisher Skift scaled its business by diversifying its revenue streams
Sep 04, 2023
How Starter Story ditched recurring payments and built a $1.5 million information product
Aug 22, 2023
How Casey Keirnan built A.M. Hoops, a basketball YouTube channel with over 400,000 subscribers
Jul 25, 2023
How Philip Ideson built The Art of Procurement, a B2B outlet that covers a $6 billion industry
Jul 19, 2023
How Eric Newcomer built his tech newsletter up to over 65,000 subscribers
Jul 11, 2023
How Jay Shabat built Airline Weekly, one of the earliest newsletters covering the travel industry
Jul 06, 2023
How JR Raphael built Android Intelligence, a thriving newsletter
Jun 28, 2023
Simon answers your questions
May 31, 2023
This YouTuber used his channel to launch a teaching platform
May 23, 2023
This veteran journalist launched a thriving local news outlet
May 17, 2023
Taking your subscription business to the next level
May 09, 2023
Has City Cast invented a new model for delivering local news?
May 03, 2023
This college professor built an incredibly popular newsletter about web tools
Apr 25, 2023
How The Reload newsletter became a leading authority on gun policy
Apr 19, 2023
How to monetize with online courses
Apr 11, 2023
This newsletter launched its own investment fund
Apr 04, 2023
How Worldcrunch is bringing non-English content to a Western audience
Mar 29, 2023
How Matt Navarra turned his marketing newsletter into a six-figure business
Mar 22, 2023
How to build a career as a professional ghostwriter
Mar 14, 2023
How Jay Gilbert built his influential music industry newsletter
Mar 08, 2023
How Stacked Marketer grew to over $600k in revenue
Feb 22, 2023
Why The Financial Times launched an inexpensive mobile app
Feb 15, 2023
How to launch a successful events business
Feb 08, 2023
How James Cridland built the most influential newsletter within the podcast industry
Jan 31, 2023
Overstory is one of the fastest-growing media companies in Canada
Jan 24, 2023
How to build a successful B2B media company
Jan 06, 2023
How Matt Brown built a thriving newsletter around the business of college sports
Nov 30, 2022
How Roca News grew to 1.1 million Instagram subscribers
Oct 26, 2022
Uncovered is building the largest community for true crime enthusiasts
Oct 19, 2022
He sold his newsletter to a climate tech company
Sep 28, 2022
How Libsyn plans to challenge Spotify for podcast dominance
Sep 14, 2022
How The Future Party grew its newsletter to 150,000 subscribers
Aug 31, 2022
How publishers can drive more subscription revenue
Aug 28, 2022
Why Brandi Kruse left her lucrative TV news career to launch her own podcast
Aug 17, 2022
How Stacker created a newswire for data journalism
Aug 03, 2022
Inside Morning Brew's video strategy
Jul 20, 2022
Do people want longform Twitter content?
Jun 30, 2022
He transformed a B2B sports magazine into a thriving media company
Jun 16, 2022
Why two star WSJ reporters left to launch their own media company
Jun 01, 2022
How Payload became the leading space industry newsletter
May 18, 2022
How Pop Up Magazine survived the pandemic
May 06, 2022
Why a bestselling author moved to Substack
Apr 20, 2022
How an investing newsletter reached 300,000 subscribers
Apr 06, 2022
How Front Office Sports carved out a B2B niche
Mar 23, 2022
His case studies generate 1 million visitors per month
Mar 09, 2022
How The Information covers the Creator Economy
Feb 17, 2022
Building a 7-figure consulting business through Instagram
Jan 27, 2022
Why a TV news reporter launched her own daily podcast
Jan 12, 2022
Are paywalls overrated?
Dec 20, 2021
How Science for Sport became one of the leading sports science resources
Dec 09, 2021
Can the mainstream media compete with Substack?
Nov 09, 2021
How The Globe and Mail uses AI to drive engagement
Nov 04, 2021
Spotify is the newly crowned king of podcasting
Nov 01, 2021
How Google collaborates with news publishers
Oct 19, 2021
The Juggernaut is hyper focused on an underrepresented market
Sep 29, 2021
Content creators are charging their fans for text messages
Sep 08, 2021
Yes, I'm still here
Jul 15, 2021
How the Art of Manliness monetizes its loyal audience
May 28, 2021
How Mental Floss evolved over its 20-year history
May 24, 2021
He writes one of Hollywood's most influential newsletters
May 12, 2021
His daily podcast got 5 million downloads in its first year
May 07, 2021
How to form a podcast collective
Apr 30, 2021
This writer and podcaster amassed a huge audience of comic book fans
Apr 22, 2021
This company scaled local newsletters to five cities
Apr 14, 2021
This BuzzFeed-like site has become a cultural powerhouse in Nigeria
Apr 06, 2021
Inside The Information's paywall strategy
Mar 23, 2021
Lessons from my first year of running a paid newsletter
Mar 09, 2021
His sports podcast network manages over 100 shows
Mar 05, 2021
How newsletter writers are teaming up to bundle subscriptions
Feb 25, 2021
This newspaper chain pivoted to digital subscriptions, and it's working
Feb 17, 2021
He helped invent the modern content marketing industry
Feb 09, 2021
He used crowdfunding to launch a progressive media startup in Canada
Feb 01, 2021
This site built a huge audience by mining legal documents from government websites
Jan 25, 2021
His site covering streaming TV attracts millions of visitors a month
Jan 17, 2021
How much this podcast grew in 2020
Jan 07, 2021
He created a finance-focused newsletter that has 1 million subscribers
Dec 17, 2020
He's building a media empire in Sweden around explainer journalism
Dec 09, 2020
How MEL Magazine reimagined the men's magazine for the 21st century
Nov 30, 2020
This gadget reviewer amassed 89 million views on YouTube
Nov 19, 2020
He's building a media empire around the data center industry
Nov 12, 2020