Personalities, passion, conviction and a sense of common endeavor. Our collective story is one based on trust and energetic leadership within our community. Delivered with determination this series explores human interaction and what motivates a company with aspiration. It explores lateral thinking in a surprising fashion. It dives to the core of what makes us ‘tick’. It challenges the status quo in transforming commodity to value. It’s a feeling people have in their hearts and minds. This is what drives us to keep improving. This is what this story is all about.