Food Business Marketing Podcast | Brand Strategy, Sales, & Growth for Food & Farm Brands

By Katie Mleziva & Clint Matthews | Food Brand Strategy, Sales & Growth

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Category: Entrepreneurship

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Subscribers: 7
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Episodes: 211

Description

The Food Business Marketing Podcast helps food business owners and farmers build stronger brands, make better decisions, and grow businesses that are easier to choose. Hosted by Food Brand Strategist Katie Mleziva and co-hosted by food entrepreneur and sales leader Clint Matthews, each episode explores the real-world decisions that shape successful food and farm businesses. Whether you're launching a new product, refining your brand positioning, rebranding your business, prioritizing growth opportunities, improving your marketing, or developing a sales strategy, you'll find practical insights you can put to work right away. Topics include: Food brand strategy Brand positioning and messaging Food marketing Consumer insights Product portfolio decisions Food business growth Farm marketing Food sales strategy Leadership and decision-making Building a business aligned with your values If you're asking questions like: What do I want my brand to be known for? How do I stand out in a crowded market? Which opportunities should I pursue—and which should I decline? How can I make my business easier to choose? How do I align my marketing, sales, and operations around a clear strategy? How can I train my team on my strategy? This podcast is for you, and you'll find new episodes every Wednesday, so be sure to follow. Let's go shake up shopping carts! Brought to you by Real Food Brands (www.RealFoodBrands.com). Join Katie and other food business owners to continue the conversation by joining the free Real Food Brands Marketing Round Table group on Facebook!

Episode Date
211. Does Brand Strategy Really Make a Difference?
Nov 04, 2026
210. Where Should I Focus My Marketing Budget? | with Lindsay Mauch - LTM Digital Marketing
Oct 28, 2026
209. Sales Are Down...What Should I Do?
Oct 21, 2026
208. Should I Launch Another Product?
Oct 14, 2026
207. How Your Financials Can Help Avoid Expensive Mistakes as Your Food Business Grows | with Abby June Richards, The CPG CFO
Oct 07, 2026
206. Leadership & Team Alignment: Are You Setting the Standard? (9 of 9)
Sep 30, 2026
205. Customer Experience Alignment: Are You Being Intentional at Every Touchpoint? (8 of 9)
Sep 23, 2026
204. Operations Alignment: Will Your Growth Goals Require Changes? (7 of 9)
Sep 16, 2026
203. Social Media That Works for Your Food Brand...and for YOU
Sep 09, 2026
202. Product Mix Alignment: Is Every Product Earning Its Place? (6 of 9)
Sep 02, 2026
201. Sales & Distribution Alignment: Are You Focused on the Right Things at the Right Time? (5 of 9)
Aug 26, 2026
200. Katie & Clint's Picks from 200 Episodes 🎉
Aug 19, 2026
199. Marketing Alignment: Are Your Efforts Adding Up to a Bigger Picture? (4 of 9)
Aug 12, 2026
198. Financial Alignment: Are Your Numbers Helping You Make Better Decisions? Business Maintenance Series (3of 9)
Aug 05, 2026
197. Brand Alignment: What Do You Want Your Business to Be Known For? (2 of 9)
Jul 29, 2026
196. Business Maintenance Check: 8 Areas to Review & Align (1 of 9)
Jul 22, 2026
195. The 5 Hidden Product Gaps That Stop Food Businesses From Scaling - featuring food scientist Jacinta Kemboi
Jul 15, 2026
194. Your Brand Is the Bridge...How Brand Strategy Can Align Your Whole Business
Jul 08, 2026
193. How the Right Dietitian Can Help More People Choose Your Food Brand - featuring Whitney Stuart, RDN
Jul 01, 2026
192. Stewarding the Land and Building a Brand - Scaling Regenerative Agriculture with StarWalker Organic Farms
Jun 24, 2026
191. What a Viral Post Revealed About Content Creation
Jun 17, 2026
190. Building What's Next
Jun 10, 2026
189. Your Brand Strategy Is the Starting Line
Jun 03, 2026
188. How to Build a Brand People Trust
May 27, 2026
187. What Do You Want Your Brand to Be Known For?
May 20, 2026
186. Make Your Brand Easier to Choose: The Cheesecake Factory Factor
May 13, 2026
185. Listening to Understand Your Market & Guide Your Food Brand
May 06, 2026
184. What Is YOUR Version of Success in Your Food Business?
Apr 29, 2026
183. Is Luck Random or About Being Ready?
Apr 22, 2026
182. Your Brand Adds Value Across Your Business (Not Just Marketing)
Apr 15, 2026
181. Build a Brand That Adapts While Staying True to Its Core - Kasondra Shippen Flax 4 Life
Apr 15, 2026
180. Build a Brand That Solves a Real Need - with Jon Romanow of Let'z Go!
Apr 14, 2026
179. Build a Brand That Grows With the People You Serve
Apr 10, 2026
178. Is Your Brand Strong Enough to Stand Out?
Apr 01, 2026
177. Three Emerging Brands Shaking Up Shopping Carts
Mar 25, 2026
176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
Mar 18, 2026
Expo West Takeaways Through a Brand Strategy Lens (Ep 175)
Mar 11, 2026
174. Knowing What to Say in Conversations At Food Industry Events
Mar 03, 2026
173. Leading Through Unexpected Change in Your Food Business
Feb 25, 2026
172. How Operations Can Be a Competitive Advantage with Kyle Rood of Start Right Foods
Feb 18, 2026
171. Has Growth Created A Blind Spot in Your Food Business?
Feb 11, 2026
170. Gaining Traction? Test & Learn As You Level Up Your Food Business
Feb 04, 2026
169. Can you say yes to help? How the right help can lead us to our goals
Jan 28, 2026
168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Jan 21, 2026
167. Be the Go-To Food Choice—From Transaction to Tradition
Jan 14, 2026
166. Food Business Financials — Profit, Margins and Cash Flow...OH MY! - A Mini Masterclass with Sarah Delevan
Jan 07, 2026
165. Choosing Your Word of the Year: Lean Into Who You're Becoming as a Leader
Dec 30, 2025
164. Holiday Traditions & Making Year-Round Food Rituals
Dec 23, 2025
163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
Dec 17, 2025
162. Review, Regroup & Refocus to Align With Your BHAG
Dec 10, 2025
161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
Dec 03, 2025
160. Are You Using "Expedited Cautiousness"? Smart Growth for Food Brands
Nov 26, 2025
159. Does Your Message Feel Messy? Start With Strategy Before You Start Writing
Nov 19, 2025
158. Using Grants to Grow Your Food Business: VAPG and Beyond
Nov 12, 2025
157. SALES PERSIST: After the Sales Pitch...How to Turn a Yes or No into Next Steps (4Ps Sales Process Step 5 of 5)
Nov 05, 2025
156. SALES PITCH: How to Present Your Food Business Like a Pro (4Ps Sales Series Part 4 of 5)
Oct 29, 2025
155. SALES PREP: Practice Makes Perfect, But Preparation Before the Pitch is Powerful (4Ps Sales Process part 3 of 5)
Oct 22, 2025
154. SALES PLAN: How to Find the Right Retail Buyers for Your Food Business (4Ps Sales Process part 2 of 5)
Oct 15, 2025
153. SALES INTRO: Unsure About Sales? Use This to Create a Process You Love (4Ps Sales Process part 1 of 5)
Oct 08, 2025
152. Life Lessons to Build a Strong Food Brand
Oct 01, 2025
151. Take Your Brand Strategy to the Next Level
Sep 24, 2025
150. Get Started Creating a Great Brand Strategy
Sep 17, 2025
149. Choosing Your "Right Fit" Agencies & Strategic Partners
Sep 10, 2025
148. Motivation + Discipline: A Mindset Shift for Sustainable Food Business Growth
Sep 03, 2025
147. 5 Ways YOU Can Build a Brand That Leaves a Legacy (Rooted in Values, Not Just Products)
Aug 27, 2025
146. Bold Moves to Build a Brand that Leaves a Legacy - with Matt Keepman of Mullen's Dairy Bar
Aug 20, 2025
145. Be Aware But Not Compare as You Build Your Food Brand (Competitive insight)
Aug 14, 2025
144. When Opportunity Knocks Do You React or Respond?
Aug 07, 2025
143. Ideas Spinning in Your Head? Here's How to Use (or Lose) Them Strategically
Jul 30, 2025
142. Sales Tips for Food Brands - Reach Out, Stand Out, & Follow Through
Jul 24, 2025
141. Bridging Brand Strategy and Sales: Don't Just Sell More, Sell Smarter
Jul 16, 2025
140. Brand Personality: Stay on Brand and Stand Out
Jul 09, 2025
139. 4 Ways to Review and Recalibrate Your Brand Strategy
Jul 01, 2025
138. Scale Up or Step Away: What's Next for Your Food Business? - with Jordan Buckner of FoodBevy
Jun 27, 2025
137. Say Less to Sell More...A Sales Tip to Use at Your Next Buyer Meeting
Jun 20, 2025
136. Be Consistent But Not Boring…When Branding Goes Bad
Jun 13, 2025
135. Is a Great Product Enough to Grow Your Food Business?
Jun 06, 2025
134. How to Shift from Running a Business to Growing a Brand
May 30, 2025
133. Choose Resources Based on How YOU Learn Best (Plus, 2 Quick Updates!)
May 23, 2025
132. B2B Brand Strategy: How to Create Clarity & Build Connection Faster
May 16, 2025
131. Would You Rather Be Connecting or Marketing to Build Your Food Business?
May 09, 2025
130. How to Write a Brand Positioning Statement That Makes Your Brand Stand Out
May 02, 2025
129. Marketing Feels Like Too Much When You're Busy? 3 Steps to Create On-Brand Content Faster
Apr 25, 2025
128. The Real Story Behind a Good Brand Story
Apr 17, 2025
127. Looking for Your Competitive Advantage? Start With Strategy
Apr 10, 2025
126. Story Time! The Power of a Fresh Perspective to Avoid Running In Circles
Apr 02, 2025
125. 10 Quick and Easy Social Media Post Ideas for Food Businesses
Mar 27, 2025
124. Unlock Your Food Brand's Full Potential (Food Brand Strategy Blueprint Part 3)
Mar 20, 2025
123. Organize Your Ideas to Build a Cohesive Brand (Food Brand Strategy Blueprint Part 2)
Mar 14, 2025
122. Start Standing Out With These 4 Steps (Food Brand Strategy Blueprint Part 1)
Mar 06, 2025
121. Brand Checkup: Are You Maximizing Your Food Brand's Growth Potential?
Feb 21, 2025
120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint Matthews
Feb 13, 2025
119. How to Communicate That Your Food Brand IS Actually Better
Feb 01, 2025
118. Is Pivoting Too Often Hurting Your Food Brand?
Jan 22, 2025
117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach
Oct 10, 2024
116. How Trying to Build Your Food Brand Could Be Holding You Back
Sep 10, 2024
115. Your Big Shift: From Selling a Great Product to Building a Strong Brand
Jun 08, 2024
114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!)
Apr 18, 2024
113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help
Jan 20, 2024
112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business
Dec 11, 2023
111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making
May 25, 2022
110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy
May 11, 2022
109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano
Apr 27, 2022
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
Apr 13, 2022
107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)
Mar 30, 2022
106. How Riemer Family Farm is Growing a Regenerative Brand
Mar 16, 2022
105. New Episode Index to Help Your Food Brand Stand Out
Mar 02, 2022
104. What Is a Brand Positioning Statement?
Feb 16, 2022
103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research
Feb 02, 2022
102. Are you inviting people into a brand story or sharing brand history?
Jan 19, 2022
101. Brand Strategy 101: Positioning Your Food Brand to Stand Out
Jan 05, 2022
100. Celebrating 100 Episodes With Gratitude, Gear & Giveaway!
Dec 22, 2021
99. Strategy Does Not Have to Come at the Expense of Action
Dec 08, 2021
98. Insider Tips to Get on Podcasts and Boost Your Food Brand's Visibility
Nov 24, 2021
97. Unlock Your Best Ideas: My NEW Self-Paced Brand Strategy Course is Live!
Nov 10, 2021
96. 5 Steps to Accelerate Progress Towards Your Vision
Oct 27, 2021
95. Ecommerce Tips for Food Brands with Adam Pollack
Oct 13, 2021
94. Brand Strategy FAQ: Setting Priorities and Building Your Team Around Your Brand
Sep 29, 2021
93. Brand Strategy Mistakes and How to Fix Them (REPRISE)
Sep 15, 2021
Does Your Food Brand's Personality Shine Through?
Sep 01, 2021
The 3-Step Brand Strategy Streamlined Process
Aug 18, 2021
90. My 2 Favorite Questions: Market Research For Food Business Owners:
Aug 04, 2021
89. How to Get Past Feeling Stuck in Mid-Air
Jul 21, 2021
88. When Is the Right Time for Brand Strategy?
Jul 07, 2021
3 Things That Brand Strategy Does NOT Cover
Jun 23, 2021
86. Developing Your Food Brand's Growth Hypothesis with Elliot Begoun
Jun 09, 2021
How Well Does Your Food Brand Use Appetite Appeal?
May 26, 2021
Why Being Consistent Isn't Boring... It's Brand Building!
May 12, 2021
Understanding the Difference Between Features & Benefits
Apr 28, 2021
Amazon Tips for Food Businesses Part 2: Optimizing Your Amazon Advertising with Shannon Roddy
Apr 14, 2021
Amazon Tips for Food Businesses Part 1: How to Use SEO Keywords to Get Found with Shannon Roddy
Mar 31, 2021
4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman
Mar 17, 2021
How to Develop an Ecommerce Strategy That Drives Sales & Builds Loyalty with Chelsea Jones and Rachel Saul
Mar 03, 2021
Using Social Media to Inform and Validate Your Brand Strategy with Hillary Houghton
Feb 17, 2021
Optimize Your Brand Story Using These Brand Strategy Principles
Feb 03, 2021
76. What's the Big Idea to Make Your Brand Stand Out?
Jan 20, 2021
75. The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts
Jan 14, 2021
From a Good Product to a Great Brand
Jan 06, 2021
3 Steps to Start the Year Strong by Rewriting Your Story
Dec 23, 2020
72. 3 Steps to a More Effective Food Marketing Plan
Dec 09, 2020
How Unwrapp'd Uses Brand Strategy to Set Their Brand Apart with Maria Capecelatro and Tom Miner
Nov 25, 2020
Why You Should Write a Creative Brief Before Working with an Agency
Nov 11, 2020
An Insider's Tips on Food & Beverage Distribution in Grocery with Sandra Velasquez
Oct 28, 2020
Turn Your Marketing Plan into a Consumer Connection Plan
Oct 14, 2020
5 Brand Strategy Activation Pitfalls (and How to Avoid Them)
Sep 30, 2020
Setting Your Food Business Apart Step 3: Company Strategy
Sep 16, 2020
Identifying Your Ideal Consumer (Step 2 of Setting Your Food Business)
Sep 02, 2020
[Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
Aug 19, 2020
Brand Checkup: Is Your Brand Strategy Working?
Aug 05, 2020
Strategic Storytelling: Using Media Relations to Build Your Food Brand with Nikki Nardick
Jul 22, 2020
Lessons from an Uphill Climb
Jul 08, 2020
Taking a Data-Driven Social Media Approach to Build Your Food Brand with Michael Ray
Jun 24, 2020
Lead with Your Values with Sadie Scheffer
Jun 10, 2020
Getting to Know Your Consumers as Real People with Britta Schell
May 27, 2020
Using Your Financials to Build a Profitable Food Business with Sarah Delevan
May 13, 2020
Meeting Consumer Needs - What Are You REALLY Selling?
Apr 29, 2020
How to Create a Brand Story that Converts with Anna Bradshaw
Apr 15, 2020
6 Signs You Should Rebrand Your Food Business
Apr 01, 2020
Using Influencer Marketing to Grow Your Food Brand with Elexis Schroder
Mar 18, 2020
Developing Your Brand's Point of Difference with Abe Kamarck
Mar 04, 2020
Forecasting and Demand Planning with Alex Duong
Feb 19, 2020
Creating a Beverage Brand That Stops People in Their Tracks with Candice Crane
Feb 05, 2020
4 Common Brand Strategy Mistakes (and How to Fix Them)
Jan 22, 2020
Using Content Strategy to Streamline Food Business Marketing with Chelsea Rainey
Jan 08, 2020
Amazon Success Strategies for Food Businesses with Shannon Roddy
Dec 23, 2019
How Soñar! Foods Brings Their Brand's Mission to Life with Maria Garcia Brennan and Pete Brennan
Dec 11, 2019
The 5-Minute Food Business Brand Strategy Formula
Nov 27, 2019
Building a Food Category One Relationship at a Time with Amy Zitelman
Nov 13, 2019
Why Being Small Can Be a Competitive Advantage with Matt Parry
Oct 30, 2019
Driving Incremental Sales Through Alternative Usage Ideas
Oct 16, 2019
5 Crucial Ways to Prepare for a Food PR Crisis Before It Happens
Oct 02, 2019
Using Email Marketing to Build Your Food Brand with Anna Sonnenberg
Sep 18, 2019
Using Strategic Mapping to Set Priorities for Your Food Business with Ainsley Moir
Sep 04, 2019
Building a National Brand with Scott Demers of Scott & Jon's
Aug 21, 2019
Building Your Brand Through Community
Aug 07, 2019
How to Define, Align and Activate Your Brand Strategy
Jul 24, 2019
3 Design Tools to Challenge the Status Quo with Fred Hart
Jul 10, 2019
3 Tips for Speed to Market with Emma Nelson
Jun 26, 2019
Win at Retail Using Category Management Strategies with Dan Lohman
Jun 12, 2019
Developing New Food & Beverage Products, with Lindsay Wisener
May 29, 2019
6 Unexpected Places to Find Inspiration for Your Food Business
May 15, 2019
The 5 Mistakes Food Startups Make With Sari Kimbell
May 01, 2019
Insider Tips for Working With Co-Packers From Sandro Gerbini
Apr 17, 2019
Key Insights From Natural Products Expo West
Apr 03, 2019
How Brand Strategy Brings Consistency, Efficiency and Value to Your Company
Mar 20, 2019
7 Ways to Optimize Your Social Media Marketing Plan -- with Kara Hanninen
Mar 06, 2019
Food Industry Trade Show Tips to Maximize Success - with Alli Ball
Feb 20, 2019
Building Trust With Brand Consistency
Feb 06, 2019
How to Find Your Unfair Advantage
Jan 23, 2019
Living the Brand with J. Henry Bourbon
Jan 09, 2019
How to Fuel Growth With Your Brand Strategy
Dec 26, 2018
How Brooklyn Delhi Blends Cultures in Taste and Design
Dec 12, 2018
Using Email Marketing to Build Your Brand
Nov 28, 2018
3 Ways to Rally Your Team Around Your Brand
Nov 14, 2018
How Soom Foods Is Building a Category One Relationship at a Time
Oct 31, 2018
How to Build a Framework for Innovation
Oct 17, 2018
How to Activate Your Brand Strategy
Oct 03, 2018
Why Marketing Research Is the First Step to Success
Sep 19, 2018
How FMI Emerge Helps Brands Find More Shelf Space
Sep 05, 2018
10 Steps to Creating an Effective Creative Brief
Aug 22, 2018
7 Steps to Naming a Product or Company
Aug 08, 2018
3 Tips to Assess New Business Opportunities
Jul 25, 2018
Why a Clear Brand Strategy Matters When Seeking Financing
Jul 11, 2018
How to Define Your Ideal Audience Using Personas
Jun 27, 2018
Package Design that Pops Off the Shelf
Jun 13, 2018
6 Steps to Developing an Integrated Food Marketing Plan
May 30, 2018
How to Set Up Your Next Buyer Meeting for Success
May 16, 2018
Why Your Food Brand Should Be on Amazon
May 02, 2018
What You Should Know From the 2018 Good Food Expo
Apr 18, 2018
How to Start Building and Documenting Your Brand Strategy
Apr 04, 2018
Why Real Food Brands is Launching a Podcast About Food Marketing
Mar 28, 2018