Business of Fitness with Jason Khalipa

By NCFIT Collective

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Hosted by Jason Khalipa, the Business of Fitness Podcast gets real about the fitness industry. Along with his guests, Jason will breakdown the good, bad, and the ugly in the business of fitness. Each episode is an AMRAP...literally. Unique in this short format style, Jason and his guests will set clock and you're off! Topics will cover all aspects of fitness including: coaching, training, competing, starting a business, growing a business, and everywhere in between. If it goes down in the gym, it's fair game. Regular guests include world class athletes, some of the best coaches in the world, fitness entrepreneurs, industry leaders, and more! Business of Fitness is available on all major podcast platforms. To learn more about the NCFIT Collective, please visit

Episode Date
Episode 18 - Jason & Matt O'Keefe | Managing the World's Fittest Athletes
Jason sits down with Matt O'Keefe, founder of Redline Gear and agent representative to some of the fittest men and women on Earth inclduing Mat Fraser and Katrin Davidsdottir. In this 20 minute AMRAP, Matt and Jason discuss the business of competitive CrossFit along with the evolution and future of CrossFit athlete contracts. Matt's got a unique prespective on the biz of competitive CrossFit that you won't want to miss.
Aug 20, 2018
Episode 17 - Aaron Hoff | The Ultimate Hawaiian Trail Run – Saving the Youth of Kauai
Jason sits down with very good friend, owner of CrossFit Poipu, and founder of the Ultimate Hawaiian Trail Run – Aaron Hoff. Hoff is a big guy with an even bigger heart. Over the past few years, his and his team have raised close to $1,000,000 for the youth of Kauai. Listen in and get to know a little more about Aaron's mission and the amazing team behind the Ultimate Hawaiian Trail Run.
Aug 13, 2018
Episode 16 - Jason & Ashley Khalipa | Married in Fitness, Part 1
Jason and Ashley take to the mic and open up about the early days of NCFIT, competing in the CrossFit Games, and raising a family together. Jason and Ashley have been through a lot together...from opening the 1st gym, welcoming Ava & Kaden into the world, competing in multiple CrossFit Games, dealing with a very serious diagnosis, and to where they are today. For owners, athletes, coaches and their life partners...this episode will really hit home.
Aug 06, 2018
Episode 15 - Jason & MDV | Top 5 Biggest Mistakes in Opening a Gym
Jason & MDV are back together to bring you their top-5 biggest mistakes the guys see over and over. If you're running a gym or thinking about opening a gym, you won't want to make any of the mistakes on this list!
Jul 30, 2018
Episode 14 - Jason | Positive Self-Talk
In this 10 Minute AMRAP, Jason dives into the power of positive self-talk and the idea of being your own best coach. No matter if it's fitness, business or life you have the opportunity to talk yourself down or up. Which will you choose when it comes down to it?
Jul 23, 2018
Episode 13 - Jason & MDV | Living life with an AMRAP Mentality
Are you making the most of each day, each hour, each minute? When you'r tackling an AMRAP style workout you make every minute count...but what about your life goals? Are you really working like there's a clock against you? In this episode, Jason & MDV break down the AMRAP Mentality, a tool that Jason uses to maximize results in all areas of life -- fitness, business, family, and competition. The bottom line...when it's time to do work you better be ready to go hard.
Jul 16, 2018
Episode 12 - Zach Forrest | All-In In Vegas at Max Effort
Jason sits down with long-time friend, gym owner, Seminar Staff member and Games competitor, Zach Forrest. Zach owns Max Effort one of the biggest gyms in with three locations. One of the most unique aspects of Zach's business is his drop-ins, people from all over the world coming to Vegas and hitting Max Effort for a workout. Tune in for this 20 minute AMRAP and listen to how Zach and his team handle Vegas.
Jul 09, 2018
Episode 11 - Jason & MDV | Should I Quit My Job & Open a Gym?
Jason & MDV are back on the mic and answering the question that so many people have asked themselves..."Should I quit my job and open a gym?" Over the course of the 20 minute AMRAP conversation, the guys dive into all the things you need to think about when you find yourself at your bosses door ready to quit your job, put on your best coaching outfit, and open the doors of your brand new gym.
Jul 02, 2018
Episode 10 - Ryan Fischer | CrossFit Chalk
Jason & Ryan Fischer owner and founder of CrossFit Chalk and mastermind behind the 50-Swing Kettlebell Challenge sit down and talk shop. Ryan's got a very unique story and the former competitors on the field of fitness dive into it. Jason & Ryan get after a 25 minute AMRAP getting into what makes CrossFit Chalk so special and what makes Ryan tick.
Jun 25, 2018
Episode 9 - MDV | ABC...Always Be Coaching, a good thing?
Jason & MDV sit down to tackle some of the age-old questions when it comes to many classes can a coach handle, what's it like to bring the heat, when to hire coaches, should you pay coaches, and more. This one is PACKED with the good stuff. If you're an owner, coach, member, or somewhere in between...this one is bound to provide a few "light bulb" moments for you. Enjoy!
Jun 18, 2018
Episode 8 - Miranda & Julian | Street Parking
Jason sits down with special guests Miranda & Julian Alcaraz to talk about what's got so many people clearing out their garages and getting after it with Street Parking. You may have seen or heard about Street Parking but over the next 25 minutes you'll get the inside scoop from the founders themselves. Enjoy this AMRAP25 Podcast as these old friends and teammates break it down.
Jun 11, 2018
Episode 7 - MDV | Respect the Timeline, Bro!
So you think you're a badass coach but you consistently go over your time or end class early...hmmm. Jason & MDV dive into what it means to respect the timeline and how even a "few minutes" can show a lack of respect and a lack of care. You may think it's nothing but the guys think otherwise.
Jun 04, 2018
Episode 6 - Marcus Filly | Functional Bodybuilding
Jason sits down with Marcus Filly to discuss life, business, and the epic pump that Marcus is producing with his business, Functional Bodybuilding (FBB). The two former competitors squared off many times at both the Regionals and Games and now both are doing big things outside of the competitive arena. Listen in and learn more about what makes Jason and Marcus tick and get the inside scoop on FBB.
May 29, 2018
Episode 5 - MDV | Don't Be A D***!
Jason & MDV break down some of the cardinal rules of coaching. Starting with rule number one...don't be a d*ck! Not only are these great "rules" for coaches but these are great rules for life. Tune in and find out what makes the best coaches the best and what dooms others for failure.
May 21, 2018
Episode 4 - Brett Davis | Sales & Marketing for Gym Owners...What May Work & What May Not
Jason & Brett breakdown some of NCFIT's sales and marketing practices when opening and growing a gym. Over the course of 10 years, NCFIT has opened its fair share of gyms. In that time, we've learned a lot about what works and what doesn't. Over the course of 24 minutes, Jason & Brett make sense of marketing for gym owners.
May 14, 2018
Episode 3 - MDV | Competitors at Your Gym
Jason & MDV dive into the good, the bad, and the ugly of competitors in the gym. When it's good it can be so good but when it's bad, well...buckle up. The duo also breaks down some of the magic behind NCFIT's programming and NC Compete. Whether you're an owner, coach, competitor, or a member you'll definitely want to hear the guys' opinions.
May 07, 2018
Episode 2 - JP | Brick Fitness
In our second edition, Jason is joined by his longtime friend and fellow business owner Jarett Perelmutter (JP) from Brick Fitness. The two run very successful gym businesses but with different models. The industry experience and uncommon success of their gyms provides a unique perspective on what works and what doesn't. The guys are also known to have a few laughs! Enjoy the show!
Apr 23, 2018
Episode 1 - MDV | Three Simple Things that Create a Great Gym...
In this first podcast Jason and MDV, breakdown the top three things that immediately come to mind when they think of gyms that are doing it right. This episode will give you tips, tools, and tricks to really bring your gym to life. This one is only 20 minutes but it packs a big punch! Listen and enjoy.
Mar 31, 2018