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Episode | Date |
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Four Social Media Experiments And The Results
22:27
Y’all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don’t have to. Listen in and learn about the plan, execution, and results of my four major social media experiments of 2023 (I’m bringing the data to back it up). Some were pretty surprising, and others disappointing. Dive in so you can steal what works and save time by ignoring the rest! In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/255 |
May 30, 2023 |
The No-Plan TikTok Strategy with Michelle Edgemont
34:21
From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok. My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook. Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post. For those who don’t want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you. In this episode of the podcast, we talk about:
And so much more!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the Guest:Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process. Website: https://michelleedgemont.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/254 |
May 23, 2023 |
Strategies For Keeping Your Emotions in Check on Social Media
22:51
Whatever happened to empathy, compassion, and positivity on social media? From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media. As a business owner who can’t avoid social media as a tool to grow your business, how do you show up with authenticity and lend your voice to these conversations without being so overwhelmed by it all that you get burned out and give up on social media altogether? Let’s talk about this in today’s episode, so business owners can learn how to set boundaries while navigating all of the negative emotions running wild in today’s social media. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/253 |
May 16, 2023 |
Own Your KPIs Like A RuPaul Drag Race All Star
20:00
If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there’s no need to be nervous or put it off until next week anymore. Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul’s drag race have taught me anything, honey, those uncomfortable feelings don’t have to be your reality, especially if you know what you are looking for–and add a little fun to the equation. When you combine a social media strategy that aligns with your goals with an understanding of how to measure the five most important KPIs, you’ll stop being scared of your weekly weigh-in and give yourself more credit for the hard work you put into growing your business on social media. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/252 |
May 09, 2023 |
Why Growth-Minded CEOs Can’t Ignore TikTok with Racheal Cook
35:48
If you thought TikTok was for fun and not for growth-minded CEOs, think again. Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you’ve been nervous about going all-in on TikTok. Listen in and take notes as Racheal shares how she was able to 25x her ROI on TikTok, with a strategy that focused less on the $10-an-hour maintenance tasks and more on the $10,000-an-hour CEO growth tasks! In this episode of the podcast, we talk about:
And so much more!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the Guest:As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids. Websites: theceocollective.com, rachealcook.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/251 |
May 02, 2023 |
Is It Time To Quit Twitter?
24:08
Is it time for your business to give up on Twitter? That’s a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection. But the answer isn’t so simple. While Twitter has changed a lot since Musk took over (mostly for the worse), the little blue bird hasn’t flown away just yet. Musk antics or not, there’s still plenty of life left on Twitter. The real question is, is the platform still worth it when there is an unpredictable CEO running the show? Until we know for sure, listen in as I go into detail about Musk's time as CEO and how the changes and massive layoffs have impacted how businesses are allowed to use Twitter as a viable tool to grow on social media. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/250 |
Apr 25, 2023 |
Instagram Broadcast Channels: Worth It For Your Business?
22:39
I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know. Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that’s constantly evolving–for better or worse. Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for business owners? Find out as I detail my experience using IG Broadcasts over the last couple of months, including the good, the bad, the unnecessary, and the confusing. Whether Broadcast Channels are here to stay or not, after listening in, you can decide for yourself if it’s a social media feature worth adding to your task list. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/249 |
Apr 18, 2023 |
2023 TikTok Updates For Businesses
19:02
With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world. TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader. In this episode, I’m talking all things TikTok. Why it’s my favorite app, why it’s so great for individuals who love video, and how it’s becoming more and more viable as a tool for business owners when they are willing to go the unconventional marketing route. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/248 |
Apr 11, 2023 |
The Biggest Surprises from the 2023 Rival IQ Social Media Report
21:46
Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem. Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ’s latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social media. Let’s dive in and talk about what all this means for you and your business in 2023. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/247
|
Apr 04, 2023 |
Live Video On TikTok for Personal Brands with Lindsay Johnson
35:03
This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media. Rules! But here’s the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do. Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online. In this episode of the podcast, we talk about:
And so much more!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the Guest:Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay’s an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more. Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they’d find a better way to build a business. Lindsay’s two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life! Website: https://www.theradicalconnector.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/246 |
Mar 28, 2023 |
4 Social Media Experiments I’m Trying This Year
33:27
If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck doing what used to work, the only guarantee is that you’ll stay stuck. Social media has evolved so much over the last decade that it’s almost unrecognizable. What used to work doesn’t, and what works today seems to change every other month. As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what’s the solution? Find out in this episode as I change up my marketing strategy with these four social media experiments. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245 |
Mar 21, 2023 |
BS-Free Business Advice with Maggie Patterson
37:51
There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead. Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down. But she can’t do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery. In this episode of the podcast, we talk about:
And so much more!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the Guest:Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business. Website: https://bsfreebusiness.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244 |
Mar 14, 2023 |
Protecting Your Privacy on Social Media with Lanie Lamarre
33:43
Social media isn’t the product. We are. That’s just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre. Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media. Listen in as we pull back the curtain on why ad targeting is getting harder (and why that’s a good thing for consumers), setting privacy boundaries, and how marketers can make the adjustment to keep growing their businesses while respecting the privacy of their visitors. In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the Guest:Lanie Lamarre helps online business owners better understand how to responsibly track their digital promotions and campaign efforts... without having to become an analyst or a skeezy marketer to do it. Website: https://omgrowth.com/ Instagram: https://www.instagram.com/omgrowth/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/243 |
Mar 07, 2023 |
How ChatGPT Can Empower Marketers, Small Business Owners, and Brands
23:29
If you haven’t figured out the secret to using AI in a way that’s relevant to your business, then let me be your guide! I’ve taken a bit of time (that’s an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students. The results are astounding if you know what to ask so you can take out the guesswork on what’s relevant to your audience, save everyone time, lighten your load, and remain authentic in your branding. And, even better… it all starts with a conversation! Welcome to part two of the ChatGPT deep dive, where we will go all-in on how it can be used to level up your marketing practices. In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/242 |
Feb 28, 2023 |
How ChatGPT Is Changing Social Media Forever
21:43
AI and ChatGPT are taking our jobs! Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers. AI is NOT here to take over. When you take a closer look and give it a chance, it’s easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for. In part one of my dive into ChatGPT, let’s discuss what AI really is and look at the good, bad, and limitations of using AI in your business. And watch out for part two, where we will go all-in on how it can be used to level up your marketing practices. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/241
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Feb 21, 2023 |
How To Write Better Social Media Posts with Marisa Corcoran
35:33
Forget video. Story is King. A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans? That’s our topic today with copywriter and storyteller, Marisa Corcoran. In this episode, Marisa put me on the hot seat to teach listeners just how easily her signature Story Stripdown process turns your boring, informational social copy into humorous, meaningful, and memorable stories that build your audience. In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com
About the GuestMarisa's magic lies in creating intentional icons, whether it's supporting 400+ coaches and creatives to craft their uncopyable message inside her signature program, The Copy Confidence Society. Or helping business owners create their own stage with The Signature Summit System to grow their community and build rockstar relationships. She's also the creator of the wildly popular summit, The Copy Chat (6 seasons + counting!) which has given $100K+ to organizations like The Headstrong Project, Soul Fire Farm, and Sage USA. When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous candy bars. Website: https://marisacorcoran.com/ Instagram: https://www.instagram.com/mtoni/ The Copy Chat Facebook Group: https://www.facebook.com/groups/thecopychat
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/240 |
Feb 14, 2023 |
Diversity, Equity, and Inclusion in the Workplace with Deanna Singh
33:36
Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core values and live them out loud, but this is still uncharted territory for many. Moving too fast, saying the wrong thing, or not being fully certain of what is important to you and your business is what my guest, 6x author, DEI consultant, and Managing Partner of Uplifting Impact, Deanna Singh, is going to help you overcome in our latest episode. Listen in as my former client shines a light on how you can embrace your values, create safe spaces at work, and be inspired to become a DEI advocate out of compassion for others–instead of just checking the DEI box on your list of things you’re expected to do as a business owner. In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com
About the GuestForbes Magazine describes Deanna Singh as, “A gifted communicator...a champion for marginalized communities and an inspiration to all those who want to be agents of change in their work, lives, and society." Deanna is the Founder and Chief Change Agent of Flying Elephant, an umbrella organization for four social ventures. Through their work in the spheres of DEI, healthcare, children's literature, and leadership, these four varied companies are united in their mission to shift power to marginalized communities. Deanna is an award winning author, educator, business leader, and social justice champion who speaks to over 50,000 people annually, giving audiences the tools and courage to imagine, activate, and impact the world as agents of change. Website: https://www.upliftingimpact.com/ LinkedIn: http://linkedin.com/in/deannasingh Facebook: https://business.facebook.com/purposefulhustle Instagram: https://www.instagram.com/deannasingh1/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/239 |
Feb 07, 2023 |
How Leaders Live Out Their Values At Work And On Social Media
35:05
The best communities are those where people feel safe enough to be themselves. As leaders in your business, it's your job to create those spaces for your team and yourself. I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can cause you to lock away your true voice and your values–the things that make you uniquely you. In this solo episode, I’m an open book! I’m sharing my story of being forced to find my truth in moments of discomfort, so you can evaluate your values in moments of peace and decide if it’s time for you to find your voice and live your values out loud in your business. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/238 |
Jan 31, 2023 |
LinkedIn Branding & Engagement Strategies with Renée Lindo
31:18
Professional stylist and LinkedIn Branding Expert all wrapped into one. I want y’all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn’t find her through a recommendation. I found her on social media. I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her fave LinkedIn, to fast-track know-like-trust with her audience and help professional women attract career-building opportunities. In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin
About the GuestRenée Lindo is a Personal stylist based in Toronto, Canada serving clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves. After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world led her to bet on herself, and pursue her passion of fashion and style. Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let’s Get Dressed Now is a personal styling solution, meeting women wherever they are on their style journey. Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it’s a game-changer. Renée is passionate about helping women show up as their most authentic selves and believes when your outward appearance is aligned with who you are on the inside, that is when you are the most powerful. You become magnetic and able to share your magic with the world. She is a wife and mother and tries really hard to be organized, exercise, spend time with family and travel as much as her busy life allows. Website: https://letsgetdressednow.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/237 |
Jan 24, 2023 |
How To Build A Business Community On LinkedIn with Shannon Siriano Greenwood
32:42
Not the biggest fan of social media, but you know it’s almost necessary to grow your business? You’re in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to building a community. In this episode, Shannon shares the deets about her platform of choice, LinkedIn. For someone who claims social media isn’t her favorite thing in the world, her strategies for engagement, posting, and building revenue can help any business owner shift their approach and find success on LinkedIn. In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin
About the GuestFounder, leader, and community builder, Shannon Siriano Greenwood is most passionate about sharing the stories of exceptional people. Shannon is the Founder and CEO of Rebelle, a network for women professionals looking to earn more, prioritize themselves, and create their own path to success while paving the way for generations to come. Eternally curious, Shannon has interviewed thousands of women from celebrities to founders, authors, physicians, creatives, and every day women to understand their perspectives and share their experiences with audiences big and small. Website: https://readytorebelle.com/ Instagram: https://www.instagram.com/readytorebelle/ LinkedIn: https://www.linkedin.com/in/shannonsiriano/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/236 |
Jan 17, 2023 |
Leveraging LinkedIn For Business Growth in 2023
21:35
Tired of other social platforms turning into TikTok? Well, there’s still one platform that’s super loyal to its mission and happy to stand out in the crowded social media sea: LinkedIn! LinkedIn is primed to pop off in 2023, so if you’re a business owner or business professional, I have some tips, tricks, and insights to help you and your business experience wild success on this one-of-a-kind platform. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/235 |
Jan 10, 2023 |
Tapping Into The Most Powerful Area of Social Media: Community!
28:45
Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community. Communities are where loyalty, learning, and profits are born, so if you are a business owner looking to use social media as a tool to grow your business, you should seriously consider making building a community your MAIN focus. Listen in as I dive into why online communities are so valuable and share the four building blocks of developing a community around your expertise. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year. Join hundreds of passion-led business owners for this 5 Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/234 |
Jan 03, 2023 |
My Big Three Tips For Growing On LinkedIn with Annie Franceschi [Branding with Friends Podcast]
29:36
On this episode of The Savvy Social Podcast, I’m sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friends podcast, Annie Franceschi. This former Disney Storyteller went all-in on what works and what to avoid if you want to grow your business on LinkedIn. We talked content creation pillars and boring LinkedIn profiles, and I shared my three biggest tips for success on LinkedIn. So if you are a coach, consultant, or service-based business owner, LinkedIn is the perfect platform to focus your social media energy on so you can find the clients and customers that will help your business thrive. In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Special thanks to:Annie Franceschi, host of Branding with Friends Podcast Listen to the original episode here: https://www.greateststorycreative.com/biz/ep28-linkedin-posts-and-branding Website: https://www.brandingwithfriends.com/ Follow Annie Franceschi on social media:
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/233 |
Dec 27, 2022 |
How To Burnout-Proof Your Social Media Marketing with Jonah Cohen [Spotlight by Teachable Series]
52:00
On this episode of The Savvy Social Podcast, I’m sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part of being a business owner in the 21st century. But it doesn’t have to be your whole life. In this episode, Jonah and I discuss building boundaries to eliminate the nasty invasion of burnout in your lives so you can have a balanced relationship with social media. Allowing you to stay engaged without the added overwhelm. In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Special thanks to:Teachable & Jonah Cohen, host of Spotlight by Teachable series Watch the original interview here: https://www.spotlightapp.io/events/building-an-audience-without-the-burn-out-creator-spotlight-with-andrea Create your online course with Teachable: https://onlinedrea.com/teachable Follow Teachable on social media: Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/232 |
Dec 20, 2022 |
The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]
54:38
On this episode of The Savvy Social Podcast, I’m sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor. In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into your greater business-building strategy. In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Special thanks to:Tara McMullin, host of What Works Podcast Listen to the original episode here: https://www.whatworkspodcast.com/ep-335-finding-the-right-strategy-to-market-your-business-with-savvy-social-podcast-host-andrea-jones/ Website: https://www.whatworkspodcast.com/ Follow Tara on social media: Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/231 |
Dec 13, 2022 |
My Top Social Media Trends & Strategies with Emily Thompson [Being Boss Podcast]
54:32
On this episode of The Savvy Social Podcast, I’m sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms. From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine connection and community–we talked about all things social media! In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Special thanks to:Emily Thompson, host of Being Boss Podcast Listen to the original episode here: https://beingboss.club/podcast/social-media-trends-for-2022 Website: https://beingboss.club/ Follow Emily on social media:
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/230 |
Dec 06, 2022 |
Social Media App Review: BeReal
19:57
There’s a new app on the block, and it’s looking to bring real authenticity back to social media. I’m talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers. I’ve done my research and tested out the app for the past few months, so now I’m ready to report back and tell you if it’s worth your time, especially as a tool to grow your business. Check out what I learned about the fastest-growing social media apps on the market. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/229 |
Nov 29, 2022 |
Strategizing For Your Next Online Launch with Stephanie Clairmont
47:12
If you’ve been putting off launching your online program, this episode is a sign that the time is now! I had an amazing conversation with the host of The Leveraged Practice Podcast and expert launch strategist, Stephanie Clairmont. As a Registered Dietician, Stephanie created over 20 online programs and launched them successfully over 100 times over the last ten years. Now she helps practices find the same success by leveraging her proven strategies. Strategies that she’s now sharing with all the Savvy Social listeners. In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestStephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, she has enrolled over 5000+ students through her programs. Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world. Website: www.theleveragedpractice.com Social media: @theleveragedpractice
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/228 |
Nov 22, 2022 |
My Big 5 Social Media Predictions for 2023
33:28
It’s that time of year when I come to you in full That’s So Raven Mode and share my bold but fully informed 2023 predictions for social media! These prediction episodes are fun and necessary because as you make your business goals for 2023, you need a strategy to reach their goals. As the importance of social media continues to grow in the online marketing space, getting ahead of the curve is what can help you use social media as a real tool to grow your business. So listen to today’s episode as I reflect on the past year's trends and share my top five predictions for the world of social media marketing. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/227 |
Nov 15, 2022 |
How To Build A Community Of True Fans On Social Media
24:50
How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show? The shift happens when you stop choosing between an audience or a community and realize you need both. Listen to this week’s episode as I discuss the process of turning your spectator followers into an active community of real fans who will become the foundation for building your successful business. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/226 |
Nov 08, 2022 |
Outsourcing Your Social Media: Integrating Your New Team
26:40
So you’ve made a decision on who to hire to manage your social media presence. Now, the real work begins. Outsourcing your social media means handing over something very precious to you to a total stranger and hoping they will care for it as much as you do. That something is your voice and personality. This vulnerable act is one of the biggest fears of outsourcing. But in today's episode, I’m easing your concerns because there is a real blueprint that can help you to stay you on social media, even if you aren’t the one writing, designing, and creating your content strategy. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/225
Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/ |
Nov 01, 2022 |
Outsourcing Your Social Media: How to Find Your Perfect Hire
31:32
Whether it’s an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team. In episode two of my three-part series on Outsourcing Your Social Media, I am unloading the goods on how to find the perfect hire. Last episode you prepared your business to bring in someone new, now it’s time to listen in as I give you the exact steps my agency takes in seeking and finding hidden talent so you can create a social media dream team of your own. In this episode of the podcast, I talk about:
…And More!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/224
Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/ |
Oct 25, 2022 |
Outsourcing Your Social Media: The Preparation Phase
30:12
In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it’s important to get your house in order before you invite someone new to be the caretaker of your social media property. Handing over your social media management is not an expense, it’s an investment. And to get the most out of your future investment in the growth of your business, you need to have certain pillars in place that will give your new team or teammate everything they need to do their part in helping your business reach its goals. Without a plan in place before you add to your team, not only are you creating more work for yourself (and I mean, isn’t that why you are considering bringing in some H-E-L-P anyways?), but you may also be slowing down your growth on social media without even knowing it. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/223
Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/ |
Oct 18, 2022 |
Are You Quiet Quitting Your Marketing?
22:04
The world is Quiet Quitting, and it may be time for you to jump on the bandwagon. One of the best places to add this trend to your life is in your marketing strategy. It’s time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely. Not only is it a good decision for your profit, but it is a sign that you are ready to protect your time, energy, and mental health. Because if you don’t, who will? Listen in as I break down the truth behind quiet quitting (I’m a big fan) and how it can completely change how you approach your business and life. In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/222 |
Oct 04, 2022 |
Instagram Engagement is Going Down (Here's What To Do About It)
38:29
Just because you are suddenly experiencing low engagement on social media doesn’t mean it’s time to fly the white flag of surrender. It’s time to try something new! You’re not alone in playing detective and trying to discover what’s going on with the algorithm and why your engagement is dropping. I have seen it for myself while auditing my clients’ accounts. The results can be a little nerve-racking, but that’s why I’m here today. In this episode, I want to calm your nerves about low engagement and give you some proven engagement-busting strategies that can help breathe new life into your social media accounts. It’s time to have fun again using social media as a tool to grow your business! In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/221 |
Sep 27, 2022 |
How to Network on Twitter with Jeremy Enns
49:17
Isn’t Social Media all about finding followers? If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can’t help but agree. Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media. Listen in as he delivers a Masterclass in Twitter Networking–that’s right, there’s a lot of punch and positivity left in those 280 characters. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestJeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems. He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Website: https://podcastmarketingacademy.com Twitter: https://twitter.com/iamjeremyenns LinkedIn: https://www.linkedin.com/in/jeremy-enns/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220 |
Sep 20, 2022 |
How I Helped 3 of My Clients Go Viral (Over 3 Million Views!)
20:57
What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok? You ask the question, “HOW?” and hope you get an answer. In today’s episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible. SPOILER ALERT: Luck was not involved…and that’s GREAT NEWS for everyone! In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/219 |
Sep 13, 2022 |
Grow with Video on LinkedIn with Alicia Henderson
19:49
Video isn’t just for TikTok and Instagram Reels anymore! LinkedIn may be one of the world’s most popular social platforms, but it’s still a hidden gem because of one major reason. The untapped potential of VIDEO. Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms. Livestream and LinkedIn Video expert Alicia Henderson joins me today to share the secret to LinkedIn Success with video. With her tips of combining a dynamic plan and the courage to show your face online, you have the prime opportunity to become the sought-after expert in your niche and attract a whole new audience for your business. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestAlicia Henderson is a Video and Business Strategist who helps women entrepreneurs go from unknown to in-demand by leveraging LinkedIn video as a client lead magnet so they can show up with confidence to attract premium clients, scale their visibility and increase their revenue while building businesses that revolve around their families and not the other way around. Alicia is the host of the Video Visibility with Alicia podcast which is the podcast for women entrepreneurs dedicated to all things video marketing for your service-based business. Each week she discusses easy to implement strategy plus a bit of a girl that will leave you feeling motivated and inspired. When Alicia isn't helping women show up confidently and stand out on LinkedIn Video she's either spending time on the soccer field or volleyball courts with her daughters, running around after her toddler son, or spending time with her retired Marine husband. Website: www.aliciahenderson.biz LinkedIn: www.linkedin.com/in/aliciahendersonbiz Instagram: www.instagram.com/aliciahendersonbiz/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/218 |
Sep 06, 2022 |
Authentic Connections and Conversions on Social Media with Merel Kriegsman
40:30
When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She’s delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations. Listen in as this advocate for women’s wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestMerel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire. Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue. Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots. Website: www.merelkriegsman.com Facebook group: https://www.merelkriegsman.com/community Facebook: https://www.facebook.com/merelelishevah.kriegsman/ Instagram: https://www.instagram.com/merelkriegsman/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217 |
Aug 30, 2022 |
Authenticity vs. Transparency on Social Media
18:09
If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you. But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don’t know where to draw the line, then you are my people! Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media looks like for you. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/216 |
Aug 23, 2022 |
Going Viral: The Good, The Bad, and The Ugly with Abbie Jean & Nate
24:39
Have you ever wondered what it’s like to go viral on social media? From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer. Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this episode, they are the ones giving an inside look at their thoughts and experiences with blowing up on social media. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestHave you ever wondered what your favorite social media personalities think about going viral, their followers, or being considered an "influencer"? Wonder no more! Abbie Jean and Nate welcome popular influencers to chat about all things social media, what real life is like, and more! Let's take a peek behind the upload! Website: https://linktr.ee/Socialinfluencepod
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/215 |
Aug 16, 2022 |
Make Instagram Reels Work For Your Business with Lily Womble
38:17
Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram) Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality. Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels experience into a productive and motivating relationship that can help increase your following and increase your ability to serve your target audience. Listen in on this great conversation as Lily shares her journey from babysitter, to New York Theater Performer, to Top National Matchmaker, to a now successful dating coach featured in the likes of InStyle, ABC News, and Oprah Daily. Lily breaks it down as she helps you develop a healthier relationship with Instagram Reels, your potential partners, and yourself. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestLily was a top matchmaker at the largest firm in the U.S. After matching hundreds, she realized that with coaching, women could become their OWN expert matchmaker to find better dates for themselves than anyone else ever could. Now as the founder of Date Brazen, she’s helped hundreds of women around the world build badass dating lives that lead to extraordinary relationships through unconventional coaching and transformative community. Website: https://www.datebrazen.com/ Instagram: https://www.instagram.com/datebrazen/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/214 |
Aug 09, 2022 |
Planning Your Social Media Strategy Around A Big Life Event
22:45
Have you ever needed to take a pause, but worried about what would happen to your social media business if you do? I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). If you are anything like me, you have probably wondered if you will have a thriving business to come back to? Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace. In today’s episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy. Led by listener submitted questions, I’m helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process. Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213 |
Aug 02, 2022 |
Reframing Imposter Syndrome with Tanya Geisler
36:29
Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity. Why? It tells you that you aren’t good enough, you aren’t ready yet or that what you have to say has already been said…and it’s already been said better than you can EVER say it. So why bother even moving forward when we have these diminishing thoughts in your head?
According to my dynamite guest, Tanya Geisler, you have to keep moving forward because what you are hearing are all lies. Lies of the Imposter Complex. As a certified leadership coach, TEDxWomen speaker and writer, Tanya Geisler has made it her life’s mission to uncover the lies of the Imposter Complex and help high performing leaders reframe their mindset to reveal that what they believe is holding them back is actually their greatest superpower for achieving their goals. Tune in to this amazing conversation as Tanya helps break through the mold of perfectionism and shares how you can turn your negative thoughts into unique attributes that help you show up as the REAL YOU on social media. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestTanya Geisler is a certified Leadership Coach, TEDxWomen speaker, and writer who teaches high-performing leaders how to combat their Imposter Complex and lead with impeccable impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, entrepreneurs and rockstar motivators. Website: www.tanyageisler.com Instagram: https://www.instagram.com/tanyageisler/ LinkedIn: https://www.linkedin.com/in/tanyageisler/ Facebook group: https://www.facebook.com/groups/OvercomingTheImposterComplex
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/212
|
Jul 26, 2022 |
BONUS: Free Training for Social Media Strategists
03:15
If you are a social media strategist or social media manager this is for you! The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it’s time to think about raising YOUR prices. I’m not telling you to arbitrarily double your rates (that never works) or to go on a hide and seek mission, searching the web for the best strategies. I’ve already done the hard work for you. Listen in as I preview the re-release of my popular 3-part private training series which gives listeners a guided tour of exactly what is needed to raise your rates the RIGHT way. So if you are ready to keep doing what you love for your clients and create a profitable future for your business, then you need to download this free series. Get the free audio series delivered to your inbox right away by visiting https://onlinedrea.com/training/ In this free training, we talk about:
…and more! Get the free audio series delivered to your inbox here: https://onlinedrea.com/training/ |
Jul 21, 2022 |
Conversation-Focused Marketing with Erika Tebbens
35:14
Catch-all social media marketing tactics, tips, and tricks aren’t your cup of tea? Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision. My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it’s time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them. Listen in as she delivers the goods on what happens when marketers are able to tap into their own uniqueness, have authentic conversations, and not feel so sleazy when making the hard sell. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestErika Tebbens is a Sales Strategist for rebels who reject the status quo and desire success, but aren't willing to compromise who they are to get there. She works with service-providers, consultants, and coaches to create custom growth plans that avoid complex systems, sleazy sales tactics, or battling burnout. With nearly 20 years of experience running successful businesses, from solo operations to multimillion dollar retail teams, she knows there's no one "perfect" way to operate –– only one that’s perfectly aligned with your strengths, values, and vision. She also hosts the weekly Sell it, Sister! Podcast where she dishes out b.s.-free business advice. Website: https://erikatebbens.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/211 |
Jul 19, 2022 |
Social Media Strategies for Life Coaches
18:22
Life Coaches Give Me Life! My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agency has the opportunity to help an incredible group of life coaches and business coaches grow their online presence, especially on social media. In your life coaching business, I want you to show up and shine on social too! But how? How do you authentically show up on social media, grow your following, and NOT get lost in the sea of coaches competing for attention? I hear this question all the time and on today’s episode I have the answer. So listen in. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/210 |
Jul 12, 2022 |
Using Systems To Scale Your Business with Audrey Kwan
23:53
Systems and processes aren’t sexy, but when implemented the RIGHT way, they can completely transform your business. But with so many system and productivity-focused programs and technology to pick from, choosing the right systems for your business can become nothing more than a time (and money) grabbing distraction. According to Audrey Kwan, founder of AJK Consulting, this doesn’t have to be your reality. In today’s episode she is going to help your relationship with systems and processes go from a time & money suck to becoming the #1 reason your business breaks through your revenue ceiling this year. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestProcesses and systems don’t exactly rev most people’s engines. But Audrey Kwan is not most people. She has witnessed the transformative power of processes and systems again and again and for 20 years, she has been streamlining processes to make agencies, teams and projects run more efficiently and effortlessly. Audrey has worked in agencies supporting clients like Proctor & Gamble and Pepsi, and she has worked client-side in corporations before starting her own business. She has scaled teams to multiple six and seven figures, and in 2021, supported an agency owner to sell and exit his business. Audrey hosts the Small But Mighty Agency Podcast to help micro agencies navigate sustainable growth and scale their service delivery to multiple six-figures with a small but mighty team. It’s inevitable: When leaders know how to streamline processes and communicate with their people, they set their businesses up for success. Website: https://audreyjoykwan.com/about
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/209 |
Jul 05, 2022 |
Getting Started with TikTok Ads with Will Perry
30:18
Pouring more and more money into Facebook ads but not seeing the same returns you used to? You’re not alone. But you’re not stuck either… Because there’s massive potential for success on another (NEWER) platform: TikTok! Y’all know I’m obsessed. And so is the world, which means there’s a huge audience for your offer there. The best part? I’ll let TikTok ads pro Will Perry tell you in this episode. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestWill Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique and unequaled optimization strategies. Websites: www.creativetestingmastery.com, www.reasonagency.co LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Facebook: https://www.facebook.com/williamperryofficial
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/208 |
Jun 28, 2022 |
How to Create a Social Media Posting Plan in 2022
22:31
Do y'all remember back in the day (I’m talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times! Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc. And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time in this episode to talk about how to create a plan for all of this now, in the year 2022. In this episode of the podcast, I talk about:
… and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/207 |
Jun 21, 2022 |
Social Media Secrets of a Real Life Love Scout with Isabella Beham
23:28
Bumble. Hinge. Tinder. How many singles do you know who’ve been stuck on these so-called “fast dating” apps (for years!)? What if I told you there’s an easier way to find love? Matchmaking! But without the high professional fees. Because every matchmaker needs dates for their clients. In fact, demand is so high, Isabella Beham’s built an entire business recruiting dates for them. And in this episode, you’ll discover how this real life love scout is leveraging social media to grow it. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
About the GuestIsabella is a straight-shooting optimist who is here to bring fun and authenticity to your dating life. Isabella has impacted an audience on a global scale through her relationship writing and molding her psychological expertise into actionable dating guidance. Having completed her MA while traveling the world, she is a natural researcher, risk-taker and problem solver. She combines these skills with her creativity and intuition to help clients find genuine people they can be themselves around. Isabella doesn't just want to help you fall in love, she also wants you to fall in love with yourself. Website: http://issyliving.co/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/206 |
Jun 14, 2022 |
Brand Photography Do’s & Don’ts with Shannon Claire
31:16
Lights! Cameras! Action! Ready for your brand photoshoot? If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That’s ok! Because you want to show up in photos the same way you do IRL. In fact, it’s one of the biggest compliments I get from clients. Want more tips? Then listen up for Shannon Claire’s pro list of do’s & don’ts now. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
About the GuestShannon Claire wants to live in a world where women don’t feel shame for wanting more! As a multi-passionate entrepreneur, she is a sought-after international brand photographer for million dollar brands, a mentor, and coach for women entrepreneurs who are in transition to their next level of success. She is a mom to 4, fiance to 1, beach lover, conversation starter, and eternal optimist! Website: www.theshannonclaire.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/205 |
Jun 07, 2022 |
Social Media Strategies for Building Your Community
16:02
Remember marketing your business with snail mail? Social media has been such a game changer since then. Take my husband for example. He’s a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing. That’s why community is essential to your social media strategy. In this episode, you’ll hear how to build yours. So listen up now. In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/204 |
May 31, 2022 |
Pro Secrets for Keeping Your Clients Happy with Taylor McMaster
18:38
Wanna know the secret of the most successful agencies? They don’t chase new clients. Because they know where the REAL gold mine is: their current clients. Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
About the GuestToday our guest is Taylor McMaster, the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management services. Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT team ensures their client experience is smooth like butter. Website: https://www.dotandcompany.co/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/203 |
May 24, 2022 |
Podcast Repurposing 101 with Brittany Rincon
25:24
You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you’re not a natural writer? I’m with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple’s list of top-100-rated marketing podcasts, y’all!). But starting a podcast is just the first step. The next? Getting ears on it! Join us in this episode as Hello Podcast Media Founder Brittany Rincon reveals her top tips for marketing your podcast on social media. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible
About the GuestBrittany Rincon is a boy mom to 3, lover of a strong cafe con leché, and a podcast strategist. She founded Hello Podcast Media, a podcast launch + management boutique agency that helps women entrepreneurs, especially women of color, use the power of audio to align their podcast to their content marketing and streamline their podcast content creation processes. After nearly a decade in the classroom and a doctorate degree in education, Brittany started a podcast to share her own experiences with other educators. What started as a passion project quickly turned into something larger with a growing audience, signing on with a popular podcast network for educators, and countless people asking, "How did you do that?!" As an educator at heart, Brittany started helping others launch their own podcasts in order to make a larger impact on their communities. In less than a year, Brittany had helped bring to life over 25 new podcasts and knew she had created something worth developing. She founded Hello Podcast Media in order to help women, especially women of color, use their voices as the center of their marketing strategies by providing launch support, podcast monthly management, and private podcast creation. Hello Podcast Media is a full-service podcast management company providing women with analytics, podcast content development, and so much more to make their podcast dreams a reality. Website: www.hellopodcastmedia.com Instagram: https://www.instagram.com/brittrincon/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/202 |
May 17, 2022 |
3 Easy Ways to Create Micro Video Content
22:35
3 words: Micro. Video. Content. It’s the name of the game on social media right now. But what if you’re “not a video person”? Good news… You don’t have to be a natural-born video star to crush it on TikTok. And pretending won’t work (plus, will drain your energy). Instead, do what I do: play to your strengths. I’m a talker, so talking-head-style videos are my thing. Next, listen to this episode today for my 3 easy ways to create micro video content, so you can start showing up in the world — the way YOU want to. In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/201 |
May 10, 2022 |
My 7 Biggest Marketing Fails (& Hugest Win!)
29:16
That coach has thousands of followers. This influencer’s making millions after just one year in the game. And you? Maybe you’re struggling just to post everyday because you’re busy getting your business off the ground. Worse? You’re feeling bad about it. And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they’ve encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you’ll hear my 7 biggest marketing fails (& HUGEST win). So listen up y’all. In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/200 |
May 03, 2022 |
How to Find Success with Reels with Becca Booker
25:33
You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? “Modern social media queen” Becca Booker’s here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. Plus get her pro tips for creating your Reels. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestNorthern-California made, Becca received a double-major in Marketing and Journalism from Barrett, The Honors College at ASU and now lives under the sun in Phoenix, Arizona. Shortly after graduating, Becca created her business and quickly became a respected entrepreneur in the valley. Dubbed the “modern social media queen” by AZ Foothills, Becca is revolutionizing the social media game and inspiring brands to use innovative tactics to grow their social media. She also is a loving dog mom of Jojo the Heeler mix (why yes, her dog has an Instagram), and can be found with a Venti Iced Soy Matcha Latte in hand at almost all times. Website: https://www.homemadesocial.com/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/199 |
Apr 26, 2022 |
How Do Social Media Managers Find Clients?
15:57
Most new social media managers find clients on job marketplaces. But if you don’t have hours to burn competing for contracts… …try a paid course. That’s where I’ve found some of my best clients — clients who can afford my services. My secret to standing out? You’re gonna laugh! My husband loves to tease me about this: I’m the star student, the one who reads the whole book AND takes notes before writing my report. I show up. Get seen. And heard (including when I talk about my business!). Try it! And listen to this week’s episode for the 4 other places to find your perfect-fit clients. In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/198 |
Apr 19, 2022 |
Data-Driven Pinterest Marketing with Kate Ahl
27:22
What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business. Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re all search engines. In this week’s episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for turning pin-spiration into sales. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestKate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. Website: https://www.simplepinmedia.com/ Pinterest: https://www.pinterest.com/simplepinmedia/_created/ Instagram: https://www.instagram.com/simplepinmedia/ Facebook: https://www.facebook.com/simplepinmedia LinkedIn: https://www.linkedin.com/in/kate-ahl/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/197 |
Apr 12, 2022 |
Go from Sufferpreneur to 6-Hour Workday with Kris Ward
30:02
Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU? What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be (before you started your own business)? YOU CAN! Because productivity powerhouse Kris Ward is here to share her Win-the-Hour-Win-the-Day philosophy for running your biz and social media. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestKris Ward is widely recognized as the leading authority in building your business by leveraging your Time, Team, Super Toolkits. Kris is the founder of the Win The Hour, Win the Day philosophy. She helps entrepreneurs create their W.I.N Team (what is next) team using her signature Super Tool Kits so you can get your Idea to execution and make your ambitions come alive!! After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was thankful to see that her business had not only survived her absence but was thriving. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC’s The Secret Millionaire - James Malinchak. She has been featured on award winning podcasts, radio and TV shows. Website: https://www.winthehourwintheday.com/ Win The Hour Win The Day Podcast: https://podcasts.apple.com/ca/podcast/now-your-business/id1484859150 Linkedin: https://www.linkedin.com/in/kriswardbuildyourteam/ Facebook: https://www.facebook.com/krisward.ca Twitter: https://twitter.com/krisward Instagram: https://www.instagram.com/kriswardlive/ Clubhouse: @krisward
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/196 |
Apr 05, 2022 |
3 Ways to Stand Out on Social Media in 2022
12:23
If you’re a coach, thought leader, or online expert — your zone of genius is helping people. But you’re also a business owner, which means you have to sell your services and knowledge. Or do you? Because the most successful passion-led entrepreneurs on social media aren’t selling. They’re storytelling! Discover how to stand out with your own tales in this week’s episode. In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/195 |
Mar 29, 2022 |
Building Community & Trust Online with Jessica Kupferman & Elsie Escobar
43:03
Daunted by starting your first podcast? Trust me, it’s much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called “gurus” made you feel like you had to build an entire studio in your basement and buy special mixers just to get your message out. All of that changed with She Podcasts, the now 21,000-member strong online community and live event supporting podcasters from all walks of life on their journey. Meet my dear friends and the founders — Jessica Kupferman & Elsie Escobar — in this week’s episode. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool Try them out for yourself today: https://onlinedrea.com/sendible
About the GuestsJessica Kupferman started her podcast to see if she could grow her online business. Someone invited her on a podcast and instantly she was hooked. She wanted to be a guest on more, but when she took a look at business shows, she found that they were a lot of “young, white dudes interviewing other young, white dudes.” Exasperated, she started her first podcast and instantly gravitated to other women who were also podcasting then. After attending a conference, she started a Facebook group called “Women Who Podcast” and added the other amazing women podcasters she spent time with, including Elsie Escobar. Little did she know that Elsie was a podcasting veteran who knew TONS of women who wanted to join the group, and she had been thinking about starting a women's podcasting group. To make a long story short, Elsie had some amazing ideas, Jess was great at helping them come to life. Together they are dedicated to helping women overcome whatever obstacles stand in their way in order to be able to express themselves, specifically through the medium of podcasting. Website: https://www.shepodcasts.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/194 |
Mar 22, 2022 |
How to Get Discovered through SEO with Meg Casebolt
30:20
Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you choose? The latter, right? That’s why it’s so, so important to understand the different roles search and social media play in your sales funnel. Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week’s show. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool Try them out for yourself today: https://onlinedrea.com/sendible
About the GuestMeg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers. SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish. Website: https://loveatfirstsearch.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/193 |
Mar 15, 2022 |
3 Systems That Will Save Your Social Media Strategy
17:48
Are you a free spirit? Me too! Except with social media marketing because I wouldn’t own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if… …I’d kept posting whenever “I felt like it.” That willy-nilly approach got me nowhere. And I see it stunt online business owners’ growth on social media. ALL. The. Time. That’s why I’m here today to teach you how to kick it to the curb. In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/192 |
Mar 08, 2022 |
Building Your Instagram Community with Travis Brown
26:42
Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It’s exhausting, right? Even worse? You lose yourself along the way — and the plot. Travis Brown knows ALL about it. Because he was in the same spot before he made THIS shift & exploded on Instagram. Listen to this week’s episode for all the deets. We talk about:
…and more! This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool About the GuestTravis Brown is your podcast Good Samaritan. His mission is to help creators grow top ranked shows, collect raving fans, and monetize themselves to become full time creators through his punk rock ethos and do it yourself attitude. He’s launched hundreds of podcasts and edited thousands at Podcast Buddy. He created a tool called Pod Decks for creators to always spark a great conversation.He runs a mastermind group for podcasters at Podcast Builder Club. Being a full time creator isn’t as complicated as you may think. Travis wants to help you grow your podcast and live the life of your dreams. Websites: https://www.socialboom.me/, https://poddecks.com/, https://www.podcastbuddy.co/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/191 |
Mar 01, 2022 |
“Firework” YouTube Strategy for Business Growth with Trena Little
29:27
YouTube is 🔥 y'all! How do I know? ✔ It’s been instrumental in building my reputation as a social media expert. How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week’s episode. So listen up! In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool About the GuestAs a YouTube strategist, Trena, who has a Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn’t have to! Website: https://www.trenalittle.com/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/190 |
Feb 22, 2022 |
5 Reasons You’re Not Seeing Growth on Social Media
18:51
You don’t have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you’re burned out after spending 6+ hours on just one post. Is social media the problem? Or are you making one of the top five mistakes that stall business growth on social platforms? In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/189 |
Feb 15, 2022 |
What Businesses Lose by Boycotting Social Media with Rik Courtney
22:05
Big brands are quitting social media. Should you? Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social. He admits social media has a problem & shares what you should do INSTEAD of going dark. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool
About the GuestRik Courtney is the founder of Be More Social, an award-winning social media marketing and communications agency. An entrepreneur by trade, knowing everything there is to know about marketing and building a business online. Today, he has successfully set up franchises across the country as he aims to help the 1% of the 5.9 million businesses in the UK. In a couple of years, he seeks to take Be More Social globally. In addition to this, Rik is the CEO of Be More Group, which covers industries from health and fitness, weight loss, business growth and creativity - a true reflection of Rik himself. The Be More Group offers a diverse array of accountability solutions born from the many years of experience Rik has had in business. Website: https://rikcourtney.com/ Facebook: https://www.facebook.com/rikcourtney75 Instagram: https://www.instagram.com/rikcourtney_/ Twitter: https://twitter.com/rik_courtney YouTube: https://www.youtube.com/channel/UCXgdMZu1thcn4ZfGjcX7kgw
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/188 |
Feb 08, 2022 |
Why “Traditional Marketing Is Dead” with Allie LeFevere
27:10
Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right? Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients on social media. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestObedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn’t a matter of taste, it’s a matter of survival. With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives). They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they’ll make an exception. In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts. To conclude this li’l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww. Website: https://www.obedientagency.com/ https://instagram.com/obedientagency Twitter: https://twitter.com/obedientagency Facebook: https://www.facebook.com/obedientagency
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187 |
Feb 01, 2022 |
3 Reasons to Create Less Content in 2022
18:40
Spending hours creating fresh content for social media? Stop. Because that’s not how to grow your audience anymore. Discover how to get better results with less content using the “Digital Brain” social media strategy in this week’s episode. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/186 |
Jan 25, 2022 |
The Secret to Virtual Business Success with Abbey Ashley
32:28
Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine? DITCH ‘EM! If anyone can show you how — it’s Abbey Ashley. She pivoted from a full-time corporate career into a booked-out virtual assistant in just 4 months (while on maternity leave!). She shares how you can too in this week’s episode. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Raise Your Rates Free Audio Series You don’t have to figure everything out on your own. Get the support & guidance you need to raise your rates with confidence so you can attract clients who LOVE what you do & appreciate your work. And finally have enough time to focus on what’s really important: growing your business (sustainably) and LIVING your life for You. Sign up to access the free 3-part audio series: https://onlinedrea.com/training About the GuestAbbey Ashley is the CEO of The Virtual Savvy, where she teaches aspiring virtual assistants how to launch and grow their own at-home business. She was able to leave her full-time, corporate job in just four short months after starting her own virtual business (while on maternity leave!). Abbey leads a community of over 65,000 virtual assistants via her email newsletter and Facebook community. She has also appeared in many online publications and podcasts including NBC News, Smart Passive Income, The Side Hustle Nation podcast, and more. She lives in Springfield, Missouri with her husband and two young children. Download Abbey’s FREE Virtual Assistant Checklist & Starter Kit at thevirtualsavvy.com/checklist Website: www.thevirtualsavvy.com Instagram: https://www.instagram.com/thevirtualsavvy YouTube: https://www.youtube.com/c/AbbeyAshley Pinterest: https://www.pinterest.com/thevirtualsavvy/ LinkedIn: https://www.linkedin.com/in/thevirtualsavvy/
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Jan 18, 2022 |
Social Selling on LinkedIn with Brynne Tillman
33:42
The one thing LinkedIn has that no other platform does? Your list of qualified leads. All you have to do? Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show. In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestBrynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.
As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.
In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. Website: https://socialsaleslink.com LinkedIn: http://Linkedin.com/in/BrynneTillman Making Sales Social Podcast: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606 Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/184 |
Jan 11, 2022 |
7 LinkedIn Trends to Watch in 2022
16:11
Attention passion-led, online business owners: If you’re looking for… …personal & professional growth… …BUSINESS GROWTH… …& to make a difference in professional lives in 2022… …then LinkedIn is the platform for YOU. With nearly 800 million members, opportunities abound. Leverage them with these 7 trends. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/183 |
Jan 04, 2022 |
Showing Up Authentically on Social Media with Eleanor Beaton
32:37
Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. Then this episode is for YOU. Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestEleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030.
Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more. Websites: https://eleanorbeaton.com/, https://safi-media.com/ LinkedIn: https://www.linkedin.com/in/eleanorbeaton/ Instagram: https://www.instagram.com/eleanorbeaton Facebook: https://www.facebook.com/eleanor.beaton.10 Twitter: https://twitter.com/eleanorbeaton Instagram: https://www.instagram.com/safi.media/ Facebook: https://www.facebook.com/safimedia/ LinkedIn: https://ca.linkedin.com/company/safimedia
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182 |
Dec 28, 2021 |
3 Practices for Sustainable Social Media Growth (Unmute Yourself Series - Part 3)
21:52
You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP. If this is you… you need to listen to today’s episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/181 |
Dec 21, 2021 |
Why Brands with Values Win (Unmute Yourself Series - Part 2)
14:06
Who are you? That’s what clients wonder when considering your brand—ESPECIALLY if you’ll be coaching them through life-changing transformations. And a lot of liking and trusting someone (be it a person or business) comes down to values. Discover how to define and speak your brand’s values in this week’s episode. In this episode of the podcast, I talk about:
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/180 |
Dec 14, 2021 |
How to Change Your Relationship with Social Media (Unmute Yourself Series - Part 1)
17:33
“How am I ever going to master every social platform? I’ve got a business to run!”
Is this you? Take a deep breath. Because you’re not alone. Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE! In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/179 |
Dec 07, 2021 |
What It Takes to Become an Agency Owner with Nicole Hamzeloo
25:39
What do you think it takes to grow from freelancer to agency?
50k? Megawatt charisma? Social media subject matter expertise? None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC). In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestNicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media Website: thrivecollectiveco.com Instagram: https://www.instagram.com/thrivecollectiveco/ LinkedIn: https://www.linkedin.com/in/nicolehamzeloo/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/178 |
Nov 30, 2021 |
4 Social Media Marketing Trends to Watch in 2022
21:56
There’s no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society’s mirror. How can you stay relevant? Use these 6 tactics to harness the shifting tides of social media in 2022. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177 |
Nov 23, 2021 |
How to Leverage Social Media for Business Growth with Stacy Tuschl
24:44
Is work-life balance a myth? It depends on how you define it. And if you’re like a lot of business owners, your expectations could leave you burnt out and unhappy. Serial entrepreneur Stacy Tuschl joins me on this week’s episode to share her secrets to feeling balanced (even while running several multi-million dollar businesses AND even in the midst of chaotic shifts like the pandemic). Plus, how she applies her proven approach to leveraging social media for biz growth. Listen now. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestStacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today. Stacy is a bestselling author, and founder of the Foot Traffic Formula - helping small businesses around the world get more customers in the door. The Foot Traffic Podcast now has over 1 million downloads and is frequently on the top 30 of all marketing on iTunes where she’s interviewed guests like Suze Orman. Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration. Website: https://stacytuschl.com/ Facebook: https://www.facebook.com/stacytuschl Instagram: http://www.instagram.com/stacytuschl LinkedIn: http://www.linkedin.com/stacytuschl Pinterest: http://www.pinterest.com/stacytuschl Podcast: https://stacytuschl.com/podcast/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/176 |
Nov 16, 2021 |
Growth Expert Antonio Thornton’s #1 Rule for Selling (On Any Platform)
34:57
Platforms change, but the key to selling (without being salesy) stays the same… At least if you ask Antonio Thornton. He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He’s helped more than 250,000 business owners boost their profits. Faster. And his “Offer Trifecta” marketing strategy can bring in 25X ROI—on ANY platform. How does Antonio do it? Listen to today’s episode to find out (& get his bonus offer to 3X your income in the next 3 months working ⅓ the time). In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestAntonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the “Profit Engineer”, Antonio is sought after for his mastery of direct response marketing and business growth strategy. Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life. Website: https://fearlessimpact.com/ Instagram: @fearlessimpact Twitter: @fearlessimpact Facebook: Fearless Impact YouTube: Fearless Impact LinkedIn: https://www.linkedin.com/in/antoniothornton/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/175 |
Nov 09, 2021 |
2022 Biz Growth Essentials for Social Media Managers
19:06
A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger. But the competition is STEEP. How can you set yourself apart? Listen to today’s episode of the podcast for the 5 keys to your business growth in 2022 (whether that’s getting more clients or up-shifting into a fully staffed agency). In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/174 |
Nov 02, 2021 |
What Is TikTok & How Can You Use It for Your Business?
13:16
Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you. What is TikTok? And why is it so great for passion-led business owners? Listen to this week’s episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/173 |
Oct 26, 2021 |
How to Make a Good First Impression with Your Social Media Profile
14:03
How do you make a good first impression with your ideal clients on social media, so they take the next step on their conversion journey with you? Start by optimizing your profile. Find out how in this week’s episode of the podcast. In this episode of the podcast, I talk about:
…and more! This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/172 |
Oct 19, 2021 |
3 Strategic Ways to Repurpose Your Content
15:01
Exhausted from trying to create original content for EVERY. Single. Platform? Well, stop now. Because you’re about to discover a simpler, easier way: content repurposing. Tony Robbins does it. Starbucks does it. And you’ll do it too (the smart way) after listening to this week’s episode. In this episode of the podcast, I talk about:
…and more! This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/171 |
Oct 12, 2021 |
How a Small Audience Can Be Your Biggest Strength with Jessica Rodriguez
36:55
Starting (and growing) your online biz doesn’t have to feel like you're handcuffed to the keyboard. There’s an easier way… Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business. In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestAs the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours. Not one to shy away from sharing the whole kit and caboodle, the Freedom Driven Success blog is jam-packed with straightforward strategies, behind-the-scenes insights, and powerful insights about what it really takes to run a business that serves you first. Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses. When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings. Connect with her at freedomdrivensuccess.com or on Instagram at @freedomdrivensuccess Website: https://freedomdrivensuccess.com Instagram: https://instagram.com/freedomdrivensuccess Facebook: https://facebook.com/freedomdrivensuccess
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/170 |
Oct 05, 2021 |
TikTok Success Tips for Business Owners with Rebecca Simon
34:37
Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)? Rebecca Simon was in the same boat. Then she exploded. To 25k followers. How’d she do it? Listen to today’s episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestRebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs. Prior to launching her business, Becca worked in human resources for highly esteemed companies, including 24 Hour Fitness and Target. She quickly climbed the ranks, standing out as a natural leader in her field, before starting a side hustle as a VA in December of 2019. Since then, Becca has more than doubled her corporate salary and made strategic pivots within her business. She shifted from working as a VA, to putting her HR skills to even better use as an OBM, to now coaching other virtual service providers to build their own thriving online businesses. She has built a community of over 22,000 entrepreneurs, providing a safe space for her audience to feel supported, educated, and inspired. When she’s not working, Becca loves to travel with her fiancé, Nigel (the sunnier and more tropical the location, the better!). She holds a B.A. in Human Development from California State University in Long Beach, and currently lives in Huntington Beach, CA Website: www.workwithbecca.com Instagram: @workwithbecca TikTok: @virtualassistantcoach
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/169 |
Sep 28, 2021 |
Growing Your Business Without Brain Overwhelm with Lanie Lamarre
19:24
If you’ve been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)... ...Because you’ve been to too many online marketing events already this year... ...Because your brain can’t handle another tip or resource or hack... ...Because you’re sick of learning how to grow your biz online AND then doing nothing… ...then you need to listen to today’s interview with Lanie. In this episode of the podcast, we talk about:
...and more! This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestLanie is the host of the OMGrowth podcast and loves showing online bosses - like literally, using graphics and dashboards and workflows - exactly what they need to tap into their own OMGrowth moments. Her favorite topics include Airtable, your conversion rates and what song to play next on the jukebox. She's the proudest nerd I know and that works out really well for anyone who knows her because she loves to do and share the nerdy stuff so we don't have to! Website: https://www.omgrowth.com/ Instagram: https://www.instagram.com/omgrowth/ OMGrowth Live is free at https://onlinedrea.krtra.com/t/lnawN2VZSgCp
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/168 |
Sep 21, 2021 |
Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers
30:36
How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels?
Copy stalking. This tactic has rocketed our clients’ social media engagement and conversions. It’s flooded our inbox with referrals. It drives everything we do at the agency. And it’ll make your life 180% easier. Are you ready to become a dangerously good copy stalker? Because my Senior Account Managers are here today to share with you what it takes: from tracking down copy across marketing channels, to hunting for the words and catchphrases that make the brand voice unique, and uncovering key definitions of success and challenge. Plus, 6 other social media tactics we can’t live without—and you won’t either after you listen to this episode of the podcast. This week we talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestsMeet our team of social media rockstars… Lianne Fernandez The “OG account manager” who’s been with us since day one! Lianne helped us perfect our copy stalking tactics waaay back in 2016. And today, she’s still slaying social media strategy for our clients from her home office in Manila. Katy Fann A true “metrics maven.” Katy can troubleshoot any social media strategy from her home-base in Tennessee. Instagram: http://instagram.com/authorkatefann Diodi van der Berg Beaming into meetings all the way from South Africa, Diodi’s an ace at client management, keeping cameras rolling and clients smiling. Instagram: https://www.instagram.com/diodivdberg/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/167 |
Sep 14, 2021 |
Where to Start with Facebook Ads featuring Julie O’Hara our Resident Ads Specialist
20:15
Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. If you’re considering diving into the world of Facebook Ads, you’ve got to treat it like any other new tool that you learn to use in your business. And as an adult, sometimes we don’t want to learn new things. We just want to KNOW, you know? But unfortunately, it takes time to get the hang of it. The good news? You don’t have to start from 0. In this episode of the podcast, Andréa Jones sits down with Julie O’Hara, the resident Facebook Ads Specialist at OnlineDrea Inc., to talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestAfter learning to run ads for her previous health coaching business, Julie shifted to full-time Facebook Ads consulting in 2019. Helping online business owners use the most advanced advertising tools available to grow and reach new people is endlessly rewarding for her. Julie specializes in list-building, launching and evergreen funnels for small and medium-size businesses. She also loves teaching other service providers how to run ads for clients. You can reach out to her by email at julie@heartsandbrainsconsulting.com. Website: https://www.heartsandbrainsconsulting.com/ Instagram: https://www.instagram.com/heartsandbrainsconsulting/ LinkedIn: https://www.linkedin.com/in/julieohara/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/166
|
Sep 07, 2021 |
Why I Made the Switch from Fanbooster to Sendible
18:31
For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/165 |
Aug 31, 2021 |
Cultivating Your Emotional Resilience with Sarah Mikutel
30:57
Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it. But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions? In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestSarah Mikutel is an American expat based in England and believes freedom is about more than getting on a plane — it’s about becoming the most heroic version of yourself. As a certified clarity and performance coach, Sarah blends the ancient wisdom of the Enneagram and Stoicism with modern psychology to help clients create lives that set their soul on fire. Website: https://sarahmikutel.com/ Instagram: https://www.instagram.com/sarahmikutel Facebook: https://www.facebook.com/sarahmikutel Twitter: https://twitter.com/sarahmikutel LinkedIn: https://www.linkedin.com/in/sarahmikutel/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/164 |
Aug 24, 2021 |
Using Personal Branding to Drive More Sales with Tolu Michaels
24:27
Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers? During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business. In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestTolu Michaels is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably. She's also the author of “Show Up” - a blueprint for creating a profitable brand while doing work you love, with clients you like. Through her work with hundreds of clients, she’s concluded that you can be seen, heard, and hired without losing yourself or compromising your values. In fact, the more you put “you” into your work, the more you’ll get people to notice, trust you and pay what you charge. According to Tolu, the world needs what you have, but how you show up influences what they’ll pay for it. Website: https://tolumichaels.com/ Instagram: https://www.instagram.com/tolumichaels/ LinkedIn: https://www.linkedin.com/in/tolumichaels/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/163 |
Aug 17, 2021 |
When to Outsource Your Social Media Marketing
18:56
There is so much value in outsourcing your social media, but how do you know if you’re ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business? While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you’re outsourcing to the right person and you’re both set up for success. In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/162 |
Aug 10, 2021 |
The Future of Facebook Ads with Emily Hirsh
32:56
Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn’t mean Facebook ads still can’t be wildly effective for your business. Yes! Even with the iOS updates! Emily Hirsh breaks down everything you need to know about Facebook ads in this interview.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the Guest:Emily Hirsh is a leading Digital Marketing Strategist, CEO & founder of Hirsh Marketing, and creator of The Hirsh Process. Hirsh Marketing works with influencers and game-changing entrepreneurs to grow their businesses and generate revenue using cutting-edge marketing strategies and killer creative. Emily has assembled a top-level team of 25+ strategists, copywriters, graphic designers, and marketers who help remove overwhelm and allow entrepreneurs to stay in their zone of power. Through The Hirsh Process, Emily and her team continue to launch million-dollar campaigns and generate hundreds of thousands in ROI for her clients, every month. They’ve managed over $26 million in ad spend and generated over $106 million in revenue for their clients. Website: https://www.hirshmarketing.com/ Instagram: https://www.instagram.com/emilyhirsh/ Facebook: https://www.facebook.com/hirshmarketing
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/161 |
Aug 03, 2021 |
Experiencing Social Media Burnout? Top Hacks to Find Joy Again
19:19
Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people’s stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It’s a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow we can’t seem to let it go. So how can we use social media in a healthy way, without burning out or growing resentful of the apps? In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/160 |
Jul 27, 2021 |
Instagram is No Longer "just" a Photo Sharing App
26:45
The news heard ‘round the social media marketing world is that Instagram is no longer “just a photo sharing app” and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they’ll be forced to start using video.
Before you panic, I’m sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media marketing, and how you can take advantage of these new changes instead of letting them weigh you down.
In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/159 |
Jul 20, 2021 |
Getting Started With Live Video with Restream
30:06
Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There’s a distinct difference in energy between live streaming and a typical static post that can’t be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits. Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestGrace Duffy is the Virtual Events Manager at Restream, where she oversees their involvement in industry events - both big and small. She looks after a series of live shows hosted by a phenomenal line-up of live streaming experts on the Restream channels.
Grace is also the co-host and producer of Social Media News Live, a weekly live show and podcast that keeps you up-to-date on what's happening in the world of social media.
Website: https://restre.am/GoLive Social media: https://twitter.com/GraceDuffy https://www.facebook.com/restreamio/ https://www.youtube.com/c/Restreamio/ https://www.instagram.com/restreamio/ https://twitter.com/Restreamio
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/158 |
Jul 13, 2021 |
How to Grow & Manage Your Social Media Community
27:52
Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you’re still using organic growth methods.
Building an online community using social media is very similar to dating in some ways, especially if you’re an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you’re gonna have to put yourself out there and be proactive about the process.
So how do you build and manage a community without spending all your time scrolling on social media or stressing about being canceled?
In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/157 |
Jul 06, 2021 |
Using the Story Strategy on Social Media with Erin Trafford
35:08
People are naturally wired to connect with one another through story and today we’re discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well!
We’re uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestErin is a digital Visibility & Story strategist specializing in helping entrepreneurs and small businesses find and refine their path to revenue via Story, Visibility and modern, online, sales strategies.
She is an award winning journalist, blogger, consultant and strategist. She owns Erin Trafford Inc., which encompasses two digital properties: DIYPassion.com, a six-figure lifestyle blog and ErinTrafford.com, a coaching and consulting company.
She has worked with dozens of brands across North America; including Giant Tiger, Home Hardware, and Staples Canada, to create and develop content and influencer marketing campaigns.
She now fuels her joy and passion working with new, emerging and seasoned digital entrepreneurs to unleash their Stories and the power in their content.
Erin’s role is to help you uncover, tell and leverage YOUR Story.
Website https://www.erintrafford.com/ Instagram https://www.instagram.com/its.erintrafford Facebook Page https://www.facebook.com/itserintrafford Facebook Group https://www.facebook.com/groups/erintraffordscontentclub LinkedIn https://www.linkedin.com/in/erintrafford/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/156 |
Jun 29, 2021 |
Understanding Your Social Media Buyer's Journey
12:08
Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer’s journey when creating social media content for your launch.
In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer.
In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/155 |
Jun 22, 2021 |
Social Media Content That Actually Gets Results
19:04
Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create “content buckets” or rotate between a handful of content types.
While that’s a step forward, it still doesn’t solve the problem of endlessly creating content that never moves the needle forward. You’ve just given them labels.
So how do you really make sure that the social media content you create grows your audience and your business? I’m sharing a more effective way to think about content creation.
In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/154 |
Jun 15, 2021 |
6 Reasons to Grow Your Social Media Business from Freelancer to Agency
18:17
If you’re currently a freelance social media manager, you might be wondering what’s the next step? How can you expand your business when you’re only able to manage so many clients?
An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I’m able to spend my time, and it can do the same for you too! I’m sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well.
In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/153 |
Jun 08, 2021 |
Content Marketing in 2021 with Teresa Heath-Wareing
43:13
The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestAward winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.
She is recognised alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers.
Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages.
She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy.
Teresa hosts a popular weekly podcast called ‘Marketing that Converts’ and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.
Website https://teresaheathwareing.com/ Facebook Instagram https://www.instagram.com/teresa_heathwareing/ Twitter https://twitter.com/theathwareing LinkedIn https://www.linkedin.com/in/teresaheathwareing
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/152 |
Jun 01, 2021 |
Should Your Business Be On TikTok?
16:21
It’s time to talk about TikTok! It’s one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook.
But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business?
In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:
Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/151 |
May 25, 2021 |
Social Media Content Planning with Kristen Westcott
29:11
The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks?
In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works for you.
We talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestKristen Westcott is a business growth and systems strategist who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn’t a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters, and creatives scale without the frustration that massive growth often brings. Website www.kristenwestcottmedia.com Facebook https://www.facebook.com/kristenwestcottmedia/ Facebook Group https://www.facebook.com/groups/howtogrowyourbiz Instagram https://www.instagram.com/kristen.westcott/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/150 |
May 18, 2021 |
Ethical Marketing with Michelle Mazur
34:23
3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don’t have to follow the trends.
What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you’ve been too nervous to rattle the cage too much, this podcast is for you! In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestMichelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Website https://drmichellemazur.com/ Twitter https://twitter.com/drmichellemazur Facebook https://www.facebook.com/DrMichelleMazur
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/149 |
May 11, 2021 |
Create Social Media Marketing Messages That Work
15:20
Grab your notebook and a pen because you’re going to want to take notes for today’s episode. I’m taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson.
We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and true to your values.
In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/148 |
May 04, 2021 |
Creating Intentional Instagram Content for VIP Offers with Jordan Gill
35:47
Being intentional about social media is much more than just scheduling your Instagram posts. It’s about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch.
Jordan Gill has built a business around intentionality and relationship building on social media and is sharing her Instagram content marketing strategy and tips that keeps her in tune with her audience and growing her business, while still setting boundaries around social media.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestJordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles. Website: https://www.systemssavedme.com Facebook: https://www.facebook.com/systemssavedme/ Instagram: https://www.instagram.com/systemssavedme/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/147 |
Apr 27, 2021 |
Creating Intentional Social Media Content for Your Business with Tara McMullin
51:18
Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content.
To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:
Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster
Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the GuestTara McMullin is a coach, community builder, podcaster, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners.
Tara is also an international speaker and a best-selling instructor on CreativeLive where she’s reached over 25,000 students with her online video courses on small business. Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.
Website: http://explorewhatworks.com Instagram: http://instagram.com/tara_mcmullin Facebook: http://facebook.com/taramcmullinco Twitter: http://twitter.com/taragentile Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146 |
Apr 20, 2021 |
5 Types of Reporting Metrics to Consider Including in Reports
12:00
This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what’s working and what’s not. But once you understand your numbers, you can really start crafting a strategy to grow your business on social media! In this episode of the podcast, I talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/145 |
Apr 13, 2021 |
Write Better Copy by Getting to Know Your Audience with Sara Frandina
21:50
If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level. This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well. In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Memorable Quotes
About the GuestSara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again. Learn more about Sara — and how to get to copy that converts — at www.SaraFrandina.com. Website: https://sarafrandina.com Instagram: https://instagram.com/sarafrandina Twitter: https://twitter.com/heytheresar Facebook: https://www.facebook.com/SaraFrandinaCopywriting Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/144 |
Apr 06, 2021 |
Overcoming Your Fear of Video with Cara Rice
24:59
Are you still afraid to show yourself online? It’s hard to be a personal brand when you’re still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see. Cara Rice knows exactly what it’s like to be stuck hiding behind a “business guise” and showing up online in an authentic and often vulnerable way, and she’s sharing with us how she overcame the fear of showing up online, and how you can too. In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestCara Rice is a Business Coach, a Certified Trainer of NLP and the founder of the Mind Surgery Method™ NLP Practitioner training for coaches. She's gone from selling $47 detoxes (to anyone who would work with her!) to sustaining a fully-booked 6-figure coaching business for over 5 years now, helping early-stage coaches overcome their visibility fears and master the mindset, habits & coaching skills to create a sustainable six figure business online. Her clients are health, life, relationship and business coaches across the globe. She's also helped real estate coaches, brand strategists, photographers (and even a few stylists!) build a coaching arm to their businesses, too. From getting on video for the first time, launching their signature programs, signing their very first paying clients to creating $5K, $10K and even $35K+ months -- nothing makes her happier than to support someone to work alongside their fear and fully step into their next level of income and impact as a coach. (And transform their own life in the process.) Website: www.cararice.com Facebook group: https://www.facebook.com/groups/cararicecoaching Instagram: https://www.instagram.com/cararicecoaching/ Free 8-minute Guided Visualization: https://cararice.com/next-level-you Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/143 |
Mar 30, 2021 |
Clubhouse - Exploring the Newest Social Networking Platform
15:35
There’s a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it’s my job to explore these new platforms and today we’re discussing everything about Clubhouse. In this episode of the podcast, I talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/142 |
Mar 23, 2021 |
Gaining Confidence to Show Up as You Are on Social Media with Stephanie Dodier
26:39
The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show up full body and mind for themselves and for their audience. In this episode of the podcast, we talk about:
...and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster UnMute Yourself Challenge Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it’s the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/ Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestStephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural approach, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science. Instagram: https://www.instagram.com/stephdodier/ Facebook: https://www.facebook.com/StephanieDodiernutrition/ Roadmap to living diet-free: https://www.stephaniedodier.com/roadmap/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/141 |
Mar 16, 2021 |
Why Risking Being Cancelled is Worth It with Lana Hernandez
17:57
Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we’re also afraid of what those same people think. Today we’re having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. There’s a lot of truth bombs in this podcast that’ll shake things up if you’re afraid of showing up online authentically, so definitely give this podcast a listen! In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster UnMute Yourself Challenge Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it’s the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/ Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestLana Hernandez is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. Lana has 20+ years of corporate experience in a wide range of disciplines that are leveraged to support entrepreneurs to break through their limiting beliefs and take a holistic approach to how they view and plan for success. Guiding her clients through the mindset triggers of the entrepreneurial journey, Lana helps them navigate their mindset barriers to sustain empowered growth.
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/140 |
Mar 09, 2021 |
The Evolution of OnlineDrea + 7 Year Business Anniversary
17:35
7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It’s been quite the transformation and journey! And while it looks all glamorous from the outside you don’t always see the behind the scenes ups and downs of my business which I’ll be sharing with you today. From the big celebrations and how even my dog benefited from my online business, to the hard lessons learned. In this episode of the podcast, I talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/139 |
Mar 02, 2021 |
Content Driven by Values with Erica Courdae
23:02
There’s been a dramatic shift in the business world over the past few years. There’s no longer a strict separation between your business and what you value and believe personally. We’ve entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it! So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I’m excited for you to listen to this week’s interview with certified coach Erica Courdae. In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestErica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her husband and two children. Website: https://www.ericacourdae.com/?utm_source=shownotes&utm_medium=savvysocialpod&utm_campaign=interview Instagram: https://www.instagram.com/ericacourdae/ Facebook: https://www.facebook.com/ericacourdae/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/138 |
Feb 23, 2021 |
Social Media for Live Events in a Pandemic with Lauren Caselli
29:18
For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she’s helped her clients get the most from their virtual events and build an engaged and enthusiastic audience. In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the GuestLauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself. Instagram: https://www.instagram.com/laurencaselli_/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/137 |
Feb 16, 2021 |
Prepping for a Successful Social Media Launch
15:47
A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You’d be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are also sharing their message on social media this podcast is one to tune in to. In this episode of the podcast, I talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/136 |
Feb 09, 2021 |
Writing Personality-driven Emails They’ll LOVE with Tarzan Kay
33:23
Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. Her willingness to try something different showed her that her audience didn’t necessarily want more “insider secrets” about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner. In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. About the GuestTarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails. Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies. In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media (“What’s up, overdue credit card bills and low-paying clients!”). When T-Boss isn’t writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik’s cube, or singing show tunes in the shower. Tarzan lives in Niagara with her partner and two kiddos. Website: https://tarzankay.com Instagram: https://www.instagram.com/tarzan_kay/ Facebook: https://www.facebook.com/tarzankayspage/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135 |
Feb 02, 2021 |
How to Focus as a Social Media Manager with Toni Jakes
28:01
Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren’t getting any real results. So what’s the best way to use social media without being stretched too thin and still be effective? In this episode of the podcast, we talk about:
…and more! This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin
About the GuestSocial Media Strategist, Content Creator and Project Manager helping consultants and small to medium size businesses stand out on social media to gain visibility, connect with ideal clients and drive sales. Toni has over 10 years marketing and project management experience with a focus on creating and implementing strategic initiatives. Her specialty includes identifying the areas where support can have the most impact then creating processes and systems to ensure those needs are prioritized and fulfilled. Building strong collaborative relationships with her clients is a top priority. Instagram: http://www.instagram.com/toni.jakes.tyler Facebook: http://Facebook.com/innovativevirtualsolutionsllc LinkedIn: https://www.linkedin.com/in/tonijakestyler001/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/134 |
Jan 26, 2021 |
3 Biggest Mistakes Business Owners Make on LinkedIn
16:57
While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business.
This week, we’re sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn.
Tune in to learn:
…and more!
This Episode Was Made Possible By:
Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
LinkedIn Challenge It's time to transform your LinkedIn into a lead-generating tool for your business.
Join the Savvy Social School community on January 25 for this 5-day challenge where you'll get: ✨ 5 Actionable Video Trainings ✨ The LinkedIn Challenge Video ✨ The LinkedIn Challenge Score Card ✨ A Live Q&A Session ... and more!
PLUS there will be prizes, bonuses, and opportunities to get feedback along the way. Join here: https://onlinedrea.com/linkedin
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/133 |
Jan 19, 2021 |
Should You Be Using Instagram Reels?
12:46
It’s the question on everyone’s mind… Should I be using Instagram Reels in my business?
Well, the answer isn’t as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn’t make much sense to get into Reels.
So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important questions...
In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
The LinkedIn Jumpstart Challenge
Join us for our Instagram Reels Workshop with Libby Collett https://onlinedrea.com/reels
Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/132 |
Jan 12, 2021 |
Get the Most Out of LinkedIn with Paul Higgins
36:14
This month, we’re talking all about LinkedIn and how we as marketers can leverage this platform in 2021.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:
Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin
Memorable Quotes
About the GuestPaul Higgins is a High Performing Business Mentor, podcaster, and published author who helps 7 Figure Business Owners with Sales & Teams so they can BUILD LIVE & GIVE Website: https://paulhigginsmentoring.com 7-Figure Business Assessment: https://paulhigginsmentoring.com/assessment LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/ Twitter: https://twitter.com/PaulHiggins555 Facebook: https://www.facebook.com/Paulhigginsmentoring/ Instagram: https://www.instagram.com/paulhigginsmentoring/
Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/131 |
Jan 05, 2021 |
LinkedIn Marketing in 2021
14:26
Over the past few years, I’ve seen my students and clients reach their goals faster and with less energy.
➡️ They’re posting less and getting more results. ➡️ They’re connecting with quality people (and they’ve left the vanity numbers behind). ➡️ They’re having actual conversations with potential clients, collaborators, and partners. And this is all because of LinkedIn.
In this episode of the podcast, I talk about:
This Episode Was Made Possible By:
Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/130 |
Dec 29, 2020 |
End of Year Review - 2020 Edition & 2021 Predictions
26:52
Social media is changing rapidly and we’re going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021?
In this episode of the podcast, I talk about:
…and more!
This Episode Was Made Possible By:
Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Resources MentionedEpisode 75: Social Media Marketing: 2020 Predictions & Trends - https://onlinedrea.com/075 Savvy Social School - http://savvysocialschool.com/ Thrive Mentorship Program - https://savvysocialschool.com/p/thrive Brittney Lynn - https://brittneyllynn.com/ Rachel Kay Albers - https://rkaink.com/ |
Dec 22, 2020 |
Niching as a Social Media Manager with Susan Ellis-Saller
26:45
The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business?
In today’s episode, Susan Ellis-Saller shares her niche of working with spiritual businesses.
We talk about:
…and more!
About the GuestSue Ellis-Saller is a tarot card slinging, energy wielding, angel loving spiritual advisor and marketing agent who helps Spiritual and Sensitive Entrepreneurs learn to love social media and make a bigger impact in the world. Sue loves to learn about and teach about social media, content marketing, spirituality, energy, manifestation, and making the world a better place.
When Sue isn’t studying mysticism or learning about social media marketing, she’s laughing with her children, stretching, exploring the world with her husband, or trying to train her pups!
Website: http://sueellissaller.com Instagram: http://www.instagram.com/sueellissaller Facebook: http://Facebook.com/susanellissaller Spiritual Business Basics Facebook Group: https://www.facebook.com/groups/spiritualbusinessbasics/
Resources MentionedThrive Mentorship Program: https://savvysocialschool.com/p/thrive |
Dec 15, 2020 |
Transitioning into a Social Media Career with Leanne Knight
24:43
Social media as a career barely excited 10 years ago. It’s really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new?
Today on the podcast, Leanne Knight shares her journey towards building a social media career.
In this episode, we talk about:
…and more!
This Episode Was Made Possible By:
Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint
Memorable Quotes
About the GuestLeanne is a graphic designer and social media manager with a passion for clear, simple communication. Her specialty is creating graphics for social media, so that business owners can have a professional and cohesive appearance. It is her mission to help purpose-driven entrepreneurs share their message on social media!
Website: https://authenticvisionmedia.com How to Plan Your Social Media Content Freebie: https://authenticvisionmedia.com/guide/ Instagram: http://www.instagram.com/authentic.vision.media Facebook: http://www.facebook.com/authenticvisionmedia LinkedIn: https://www.linkedin.com/in/leanne-knight
Resources MentionedThrive Mentorship Program: https://savvysocialschool.com/p/thrive |
Dec 08, 2020 |
The Relationship of Sales Data & Marketing Data with Lyndsay Clements
34:33
As a business owner, it’s important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together?
In today’s episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint
Memorable Quotes
About the GuestLyndsay Clements is the owner of Ellen Grace Marketing and is passionate about helping business owners grow their sales through solid marketing strategies and effective execution. She believes that consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out. Whether you’re a new business looking for guidance or a thriving company looking to take marketing off your plate, Lyndsay's framework helps you eliminate the overwhelm and implement a custom strategy so you can reach your goals quickly.
Website: https://ellengracemarketing.com/resources/ Instagram: https://www.instagram.com/ellengracemarketing/
Resources MentionedAfton Negrea: https://www.aftonnegrea.com/ Rachel Rodgers’ We Should All Be Millionaires: The Club: https://helloseven.co/club/ business building blueprint: onlinedrea.com/blueprint Loom: https://www.loom.com/ Thrive Mentorship Program: https://savvysocialschool.com/p/thrive |
Dec 01, 2020 |
Business Mindset & Social Media with Lana Hernandez
26:47
The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in turn, makes us feel less than.
So how can we use our brains for good? And how can doing the work of improving our mindset help us be better business owners, marketers, and people?
In this episode of the podcast, we talk about:
This Episode Was Made Possible By:Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster
Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint
Memorable Quotes
About the GuestLana Hernandez, owner of Vision to Decision, is a mindset and empowerment coach who guides her clients through the mindset triggers of the entrepreneurial journey.
Using her intuitive gifts and 20+ years of corporate knowledge, Lana supports her clients as they navigate their mindset barriers so they can not only experience breakthroughs but also sustain empowered growth as they view and plan for success.
Email: lana@visiontodecision.com
Resources MentionedBusiness Building Blueprint for Social Media Managers |
Nov 24, 2020 |
Facebook Ads for Agency Owners with Jennifer Spivak
32:35
Sales funnels, marketing, and advertising are crucial to your business’s success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don’t need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want!
In this podcast episode, we share:
Memorable Quotes:
About Jennifer: Jennifer Spivak is the CEO and Founder of #TEAMSPIVAK, a high-vibe Facebook Ads squad. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and smashing the patriarchy. Jennifer has been featured in Forbes, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.
This Episode Is Made Possible By:
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Nov 17, 2020 |
Storytelling Marketing with Lynne Golodner
24:44
What’s the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind.
Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you’re human just like them!
In this podcast episode, we share:
Memorable Quotes:
About Lynne: Lynne Golodner is host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also Founder and Chief Creative Officer of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities.
A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain’s Detroit Business as a Notable Woman in Marketing in 2018.
Author of eight books, including The Flavors of Faith: Holy Breads and her forthcoming 9th book, What’s Your Story: an introduction to finding meaning and living from purpose, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur focused on marketing through storytelling, relationships and higher purpose.
A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan. Learn more about Lynne at www.yourppl.com and www.makemeaning.org as well as on Facebook, Instagram, and LinkedIn
Links Mentioned:
This Episode Is Made Possible By:
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Nov 10, 2020 |
Social Media During an Election
11:48
It’s no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it’s not too late to take steps now to weather whatever storm the 2020 election brings!
Listen in and learn why it’s important to prepare yourself for the emotions that will follow the election, establish boundaries that will create structure for your business, and how to face any election drama that comes your way with eyes wide open and tools in place to stay intentional and ready to keep moving forward!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned: Meditation for Anxiety during the Election
This Episode Is Made Possible By:
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Nov 03, 2020 |
Mastering Marketing Metrics with Natasha Vorompiova
40:16
If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you’re not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what’s not working, and so much more!
In this podcast episode, we share:
Memorable Quotes:
About Natasha: Natasha Vorompiova is a metrics whisperer and the founder of Systemsrock. She determines the 1% that will make a 99% difference in their business. Natasha optimizes her clients’ measurement marketing system so that they have surgical precision over their marketing and can adjust the dials to get to 7 or 8 figures with less hassle and guesswork. By partnering with her, Natasha’s clients grow their businesses in an intentional, predictable way and have certainty in what tomorrow holds.
Connect with Natasha:
Links Mentioned: Systems Rock Dashboard Example: Funnel Control Panel Special Gift: Recording of the Social Media Sales Funnel Masterclass
This Episode Is Made Possible By:
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Oct 27, 2020 |
Disrupting the Status Quo with Maggie Patterson
29:45
Just because your business uses social media to connect with clients, doesn’t mean it has to feel like a business only in it for the money.
Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business!
In this podcast episode, we share:
Memorable Quotes:
About Maggie: Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with consultants, creatives and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.
Links Mentioned: Freebie: Doubling Your Freelance Income Maggie’s article -The Dark Side of Online Business
This Episode Is Made Possible By:
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media |
Oct 20, 2020 |
Social Media for Local Business
19:42
Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesses are thriving while others are still trying to figure out this new digital market space.
Thankfully, social media can help foster the connection local businesses need to stay relevant and ready for clients in the virtual world. If you’ve been wondering how local businesses can promote offers on social media, how local businesses can stand out and add variety, what your audience members really want to see, and how to get more people to engage with your content, check out the 3 things to know when creating a social media strategy for local businesses!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned: Episode 30: 6 Ways to Simplify Your Social Media Strategy (5 Pillars of Content) Social Media for Local Business Workshop on October 21st
This Episode Is Made Possible By:
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Oct 13, 2020 |
A Transparent Interview with Fanbooster (Formerly Traject Social / Social Report)
17:47
Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf from Fanbooster joins me to share how Traject did just that: survived the shift from Social Report to Traject Social and now Fanbooster, how they managed to keep going after losing vital Instagram functionality, why transparency and communication with customers will always be a top priority, and how being “customer-obsessed” can help gain the trust you need from clients as you navigate social media together!
In this podcast episode, we share:
Memorable Quotes:
About Anna: Anna Dievendorf is the Marketing Manager across all brands in the Traject family. She's focused on creating valuable content for her fellow marketers, and engaging with the marketers who rely on the Traject tools through social media, emails, blogs, and webinars.
Mentioned on this Episode: Coupon code: Savvy - 50% off your first month of Fanbooster membership!
This Episode Is Made Possible By:
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media |
Oct 06, 2020 |
Social Media for Practitioners with Joe Sanok
33:23
Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks down what he’s been doing on social media, what he recommends for his clients, different ways you can reuse LinkedIn and Facebook Live content to reach a larger audience, and how to market it in a way that makes implementation fast and easy for your clients!
In this podcast episode, we share:
Memorable Quotes:
About Joe: Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes, Joe is a rising star in the speaking world!
Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.
Links Mentioned: Freebie: over 30 resources (including guides, e-books, checklists, etc.) to help users start, grow, and scale their private practices.
This Episode Is Made Possible By:
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Sep 29, 2020 |
How to be MicroFamous with Matt Johnson
30:10
Ever feel like you’re showing up in all the social media scenes but you’re still not booking as many clients as you want or your business isn’t growing like you thought it would? Matt Johnson shares the power of narrowing your niche, how to create impact with a small audience, why he focuses on only one social media channel, and how the “no new content” strategy can create the engagement you’re looking for!
In this podcast episode, we share:
Memorable Quotes:
About Matt: Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.
Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.
Links Mentioned:
This Episode Is Made Possible By:
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Sep 22, 2020 |
The Social Media Success Framework
28:06
2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you’re leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now!
In this podcast episode, I share:
Stage 1 = Build
Stage 2 = Create
Stage 3 = Grow
Stage 4 = Accelerate
Memorable Quotes:
Links Mentioned: Get 100 Followers in 10 Days Challenge Free Course: Social Media Success Framework Episode 83—Writing Promotional Social Media Captions Episode 70—Planning Your Social Media Posts Episode 103—Pros and Cons of Starting a Facebook Group
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Sep 15, 2020 |
The Selling Staircase with Nikki Rausch
27:40
When’s the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki Rausch breaks down how to treat social media as a conversation, the power of asking specific questions on social media, how to convert engagement into sales, and why saying goodbye to some people means welcoming those who are truly ready to work with you!
In this podcast episode, we share:
Memorable Quotes:
About Nikki: After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. When she's not helping business owners move their clients along the 'Selling Staircase', Nikki enjoys taking in all the beauty that living in the Pacific Northwest affords her.
Links Mentioned: Free E-Book—Closing the Sale: Simple Tips to Increase Your Confidence
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Sep 08, 2020 |
The Power of Brand Strategy with Amanda Shuman
27:52
Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again!
In this podcast episode, we share:
Memorable Quotes:
About Amanda: Amanda is an award-winning website designer and brand strategist. She is also the founder and designer behind Carrylove Designs. Amanda is passionate about strategic design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly.
Links Mentioned: Free Insider Branding, Website, and Marketing Tips
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Sep 01, 2020 |
Should You Have 1 Instagram Account or 2?
12:29
If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned:
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Aug 25, 2020 |
Facebook Groups with Alma Bradford
28:42
Whether your business provides done-for-you-services or coaching and consulting packages, Facebook Groups present a surefire way to connect with potential clients already looking for what you have to offer! Alma Bradford experienced phenomenal success by leveraging Facebook Groups and explains how to decide if you should join more Facebook Groups or start your own, how to encourage more engagement in your group, ways to monetize and manage your group, the power of being clear with your clients and community, and more!
In this podcast episode, we share:
Memorable Quotes:
About Alma: Alma Bradford is a business strategist for female consultants in the B2B space. She specializes in helping marketing consultants scale through social selling.
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Aug 18, 2020 |
How to Build a Freelance Business Using Social Media With Gertrude Nonterah
36:14
Social media’s not going anywhere anytime soon so why not leverage the most popular platforms to build the business you’ve been dreaming about? Gertrude “Gee” Nonterah knows what it’s like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social media content strategy, and how to find and grow an audience that’s already looking for you!
In this podcast episode, we share:
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About Gee: Gee Nonterah is a former registered nurse and medical scientist turned freelancer writer, author and online content creator. Gee is the host of the Create & Prosper Show, a podcast that helps aspiring writers create stellar content and build profitable businesses. She is the host of the YouTube channel of the same name (Create & Prosper) that now has 1400 subscribers. Gee started blogging in 2014 as a way to chronicle her journey to financial freedom using online business and succeeded in using the blog and social media to build a successful freelance content creation business from scratch. When she is not creating client content, her own content or writing books, Gee enjoys a good spy movie.
Links Mentioned: Freebie: Free first chapter of Gee’s new book, Win At Freelance Writing
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Aug 11, 2020 |
Discovery Calls for Social Media Managers
16:01
Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned: Mentorship Program for Social Media Managers
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Aug 04, 2020 |
How Photographers Can Leverage Social Media to Grow Their Business with Kendra Swalls
28:36
Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more!
In this podcast episode, we share:
Memorable Quotes:
About Kendra: Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.
Links Mentioned: Girl Means Business Free Marketing Guide
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Jul 28, 2020 |
Sales Media vs Social Media with Prerna Malik
27:54
Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That’s the power of conversion copy. Chances are if you need to increase your business’s profit, you need to up your conversion copy game.
Prerna Malik joins me to discuss what conversion copy is, her “4 S” strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more!
In this podcast episode, we share:
Memorable Quotes:
About Prerna: Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets. When she isn’t helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini.
Links Mentioned: Profits on Tap Incubator: Free Masterclass for Service Businesses
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Jul 21, 2020 |
The Tools I Use to Manage My Social Media Management Business
24:15
I recently posted insightful tips I wish I’d known when I first started my business, and now I’m adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned: Free Business Building Blueprint for Social Media Managers
Branding Tools:
Project Management Tools:
Service Delivery Tools: Google Docs / Google Spreadsheets
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Jul 14, 2020 |
How to Become a Social Media Manager in 2020
29:34
Can you believe we’re halfway through 2020? Is your business where you want it to be? Whether you’re just getting started or want to take your business to the next level, check out these 8 super helpful tips that I wish I’d followed when I began my own social media business!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned: Free Business Building Blueprint for Social Media Managers
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Jul 09, 2020 |
Diversity & Inclusion on Social Media with Alethea Cheng Fitzpatrick
33:43
Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng Fitzpatrick visits with me to discuss what diversity, equity, and inclusion means for digital businesses, why self-awareness is crucial to changing systemic racism, how to co-create space for your community to share experiences, the power of asking “tell me more” and how to have necessary conversations so we can keep moving forward together!
In this podcast episode, we share:
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About Alethea: Alethea Cheng Fitzpatrick is Principal and Founder of Co-Creating Inclusion, a diversity, equity, and inclusion firm with a focus on shifting culture and driving equity through strategic consulting, leadership & team development, workshop facilitation, and business integration. Her mission is to help people, teams, and organizations create culture transformation through inclusion and belonging in order to co-create the conditions where all can thrive and do their best and most fulfilling work.
Alethea is in her element when she has the opportunity to impact all aspects of an organization through an integrated approach that leverages her ability to deal with ambiguity while driving the work forward. She holds a Diversity and Inclusion Certificate from Cornell University, and is an MBTI Certified Practitioner and certified leadership coach. Her clients include corporate as well as non-profit organizations and private clients across a variety of industries. Alethea started her career as an architect with a BArch from Pratt Institute, and she spent almost 20 years managing workplace strategy and corporate headquarters projects for major global brands. Born and brought up in the UK, Alethea lives in Brooklyn with her husband and her 8 and 11 year old boys.
Request a Consult with Co-Creating Inclusion
Links Mentioned: Freebie: http://dismantlingwhitesupremacy.com For my personal reflections on confronting the truth about white supremacy, sign up for 30 Days of Courage, a series of 30 daily emails followed by weekly reflections.
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Jun 30, 2020 |
Pros and Cons of Starting a Facebook Group
15:09
Have you noticed Facebook’s latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges. For this episode, I’m sharing Lesson 1 from Module 8 of the Savvy Social School’s new Facebook Savvy Course. I discuss important questions that’ll help you determine if you’re truly ready to create your own free Facebook Group, the pros and cons of free Facebook Groups, and why it’s okay to think twice before you become the admin of a new Facebook Group community!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned: Social Media Success Framework—Free Course
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Jun 23, 2020 |
Design and Social Media with Christi Coope
20:03
We’ve all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn’t mean it has a clear message. Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making your posts look pretty!
In this podcast episode, we share:
Memorable Quotes:
About Christi: Christi Cooper is the designer and creative strategist behind Cooper & Heart Creative where she works with service and education focused businesses to help them up-level their brands by creating sales pages, websites & branding they LOVE so they can feel confident, connect with their people, and make more sales.
Connect with Christi:
Links Mentioned: Free Sales Page Assessment Tool to Maximize Your Conversions
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Jun 16, 2020 |
Social Media for Coaches with Lee Chaix McDonough
25:27
Whether you’re an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need to reach the audience you want to serve most. Lee Chaix McDonough explains how she used Facebook Groups to build her business, how she launched her podcast on social media, her approach to social media and how that difference helps her stand out, and why service and empathy always come first!
In this podcast episode, we share:
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About Lee: Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a membership site for intuitive, heart-centered coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon book, ACT On Your Business. After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited continuing coach education for intuitive, heart-centered coaches. Her Coach with Clarity® framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives. Lee lives in North Carolina with her husband, two sons, and her pug Phineas.
Links Mentioned: Discover Your Coaching Superpower Quiz
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Jun 09, 2020 |
100 & 2 Year Birthday Celebration - On Air Q&A Session
29:46
In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned: Mindfulness: The Marketing Tip Nobody Talks About Is Video Really All That Powerful in 2020? Planning Your Social Media Strategy A Quick Formula for Writing a Promotional Social Media Caption 7 Reasons Why You Should Choose LinkedIn Marketing in 2020 How to Pivot Your Social Media Messaging How to Organize Your Social Media Content Using AirTable
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Jun 02, 2020 |
Launching Two Brands on Social Media with Tasha Booth
27:33
People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great sales copy and landing pages, a solid social media strategy, a launch strategy, and so much more. Thankfully, companies like The Launching Guild exist and can help you focus on doing what you love most. Tasha Booth joins me and shares why she decided to separate her brands, how she plans and executes launches for herself and her clients, tips for showing up on social media during and after a launch, and the power of planning ahead so you don’t feel overwhelmed by doing all the things for your online business!
In this podcast episode, we share:
Memorable Quotes:
About Tasha: Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an ‘ordinary’ life on someone else’s terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she’s leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the ‘How She Did That’ podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she’s not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer.
Links Mentioned: Social Media Success Framework—Free Course
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May 26, 2020 |
How Digital Media Is Changing Due to Covid19 with Garrett Woods from Fullscreen
27:52
COVID19 has created a lot of uncertainty for small business owners. However, it’s very possible to find strategies that boost your brand’s social media presence even as you navigate the constant changes each day seems to bring. Garrett Woods from Fullscreen explains the different trends we’re seeing in social media growth, some predictions for how platforms like TikTok will develop, how users are turning to private messaging on social media, the power of organic connections, and more!
In this podcast episode, we share:
Memorable Quotes:
About Garrett: Understanding the zeitgeist and shifting purposes of social platforms takes an understanding of how our culture is shifting, knowing why that is, and what that means for how we connect with one another in new, but oftentimes fun and entertaining ways. As the Associate Director of Platforms at Fullscreen -- one of LA's largest and well known social-first agencies -- Garret Woods is tasked with just that, while also identifying ways that brands fit into the narrative. With a background in production and film, he now manages Fullscreen's Brand Group social platform relationships and works to unlock all that is possible on social for our brand clients, in this ever changing -- but exciting space.
Links Mentioned: Savvy Social Free Resource: Crisis Captions eMarketer Online Digital Information Source Article Behind the Numbers: eMarketer Podcast Fullscreen Freebie: Small Business Social Media Playbook
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May 19, 2020 |
Creating Interactive Content with Saksham Sharda from Outgrow.co
21:47
As our dependency on the digital world increases, it’s important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing? Dr. Saksham Sharda from Outgrow.co joins me to shed light on some of the best ways to collect data from your social media followers and how to use that data to create more interactive content, like quizzes and polls, that’ll make your people want to stick around and recognize what you have to offer!
In this podcast episode, we share:
Memorable Quotes:
About Saksham: Dr. Saksham Sharda specialises in data collection, analysis, filtering, and transfer by the means of interactive, cultural, and trending widgets. Interactive experiences designed by him have been featured on ProductHunt, TrendHunter, TechCrunch, NetVibes, FactoryBerlin, Digimarcon World Silicon Valley, and at The European Affiliate Summit.
Links Mentioned: Example of Widget for Lead Generation Social Media Success Framework — Free Course
This Episode Is Made Possible By:
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media |
May 12, 2020 |
Social Media for Real Estate Agents with Keri White
30:03
Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you’re a solopreneur trying to do it all or just now thinking about starting your online business, today’s episode is full of super helpful advice to get your business where you want it to be. Keri White joins me and explains how to be proactive instead of reactive, the power of coaching and getting support, how she plans ahead for social media content, what creating a “good” brand really looks like, why collaboration and consistency are key to growing your business, and more!
In this podcast episode, we share:
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About Keri: It was an early understanding of the California lifestyle and broad worldview that gave Keri the ability to adapt and relate to a diverse roster of clients during her 15 year career in real estate. Keri’s longtime passion for real estate developed out of a desire for connecting people to the things that they love. Careful guidance, patience and persistence are trademarks that have allowed Keri to consistently deliver to her clients needs, time after time. Her clients remain the number one priority and she offers a high level of energy to grow and maintain lasting relationships, while bringing careful attention to every step of the process; from obtaining the trust of the client, getting the offer through, to negotiating the deal with a successful closing. Keri’s clients benefit from the network of agents at The Agency, its culture and global reach as well as her extended relationships with a remarkable team of educated Realtors, experienced Escrow and Title Officers, skilled Mortgage Lenders, and an efficient office staff in order to make sure every client's need is satisfied. Email: keri@keriwhite.com and pr@societygal.org
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May 05, 2020 |
Is Video Really All That Powerful in 2020?
28:49
Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you’re still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned: 3 Part Video Series on YouTube Demonstrating Headliner Video Marketing Statistics and What Brands Need to Know Social Video Trends Consumer Report 2020 Video Marketing Statistics about Videos As Learning Tools The Latest on Facebook Video and Mobile Device Trend Digital Discovery Case Study about Using Video Captions Facebook Announcement: Messenger Rooms, Facebook & Instagram Live, & More!
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Apr 30, 2020 |
Facebook Ads with Claire Pelletreau
31:56
Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or you’re ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you’re even ready for ads, and how Facebook ads are kind of like Viagra if you’re eager to give your business a boost!
In this podcast episode, we share:
Memorable Quotes:
About Claire: Claire Pelletreau is a Facebook and Instagram ad consultant, teacher and conversion optimization expert. She spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast.
Links Mentioned:
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Apr 21, 2020 |
Copywriting & Social Media with Kira Hug
27:46
Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira Hug knows what it’s like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don’t know what to post on social media!
In this podcast episode, we share:
Memorable Quotes:
About Kira: Kira is the co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. On top of all that, Kira is also a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners package their ‘weird’ following her signature Weird Trifecta Framework™. In a previous life, Kira was an art major and worked with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits. Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches.
http://www.thecopywriterclub.com/
Links Mentioned: https://www.facebook.com/groups/thecopywriterclub/ http://thecopywriterclub.com/savvysocial
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Apr 14, 2020 |
Mindfulness and Social Media
20:10
Even before this pandemic, social media could be a source of frustration and stress. I’ve had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients. I’m excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media again!
In this podcast episode, I share:
Memorable Quotes:
Links Mentioned: https://www.headspace.com/science https://www.headspace.com/meditation/benefits
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