Y’all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don’t have to.

Listen in and learn about the plan, execution, and results of my four major social media experiments of 2023 (I’m bringing the data to back it up). Some were pretty surprising, and others disappointing. 

Dive in so you can steal what works and save time by ignoring the rest!

In this episode of the podcast, I talk about: 

• Why panic is not a strategy 
• My SEO keyword-stuffing days
• Social media as a tool for connection
• Decreasing engagement across all platforms
• High-Low Content Strategy
• The spider that won’t leave
• Hashtags strategies that still work
• Strategies that failed

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/255

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok.

My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook. 

Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post. 

For those who don’t want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you.

In this episode of the podcast, we talk about: 

• Michelle’s origins on Instagram
• Building brand awareness before you have clients
• Following your audience
• TikTok Scroll strategy for businesses
• Michelle’s no-plan TikTok strategy

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process.

Website: https://michelleedgemont.com/ 
Instagram: https://www.instagram.com/medgemontdesign/
TikTok: https://www.tiktok.com/@michelleedgemont

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/254 

Whatever happened to empathy, compassion, and positivity on social media?

From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media.

As a business owner who can’t avoid social media as a tool to grow your business, how do you show up with authenticity and lend your voice to these conversations without being so overwhelmed by it all that you get burned out and give up on social media altogether?

Let’s talk about this in today’s episode, so business owners can learn how to set boundaries while navigating all of the negative emotions running wild in today’s social media.

In this episode of the podcast, I talk about: 

• My client’s controversial video 
• Dealing with the emotions of the world
• Using social media for the power of good
• Protecting your peace with social media boundaries
• Why the ALS ice bucket challenge went viral
• What we can learn from the Dylan Mulvaney controversy
• Recognize burnout and doing something about it

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/253

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there’s no need to be nervous or put it off until next week anymore.

Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul’s drag race have taught me anything, honey, those uncomfortable feelings don’t have to be your reality, especially if you know what you are looking for–and add a little fun to the equation. 

When you combine a social media strategy that aligns with your goals with an understanding of how to measure the five most important KPIs, you’ll stop being scared of your weekly weigh-in and give yourself more credit for the hard work you put into growing your business on social media. 

In this episode of the podcast, I talk about: 

• My passion for RuPaul’s Drag Race
• Why checking your data feels like standing on a scale
• The boring side of social media
• Choosing storytelling over selling
• Aligning with your goals, not your competition
• Using social media as a portfolio
• The five KPIs you need to track

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/252

If you thought TikTok was for fun and not for growth-minded CEOs, think again. 

Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you’ve been nervous about going all-in on TikTok.

Listen in and take notes as Racheal shares how she was able to 25x her ROI on TikTok, with a strategy that focused less on the $10-an-hour maintenance tasks and more on the $10,000-an-hour CEO growth tasks!

In this episode of the podcast, we talk about: 

• The CEO feast or famine cycle
• Overcoming system resistance
• Muscle memory
• Going all in on strategy
• Racheal’s video strategy
• Why TikTok isn’t just for Gen Z

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women.

Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.

A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.

When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids.

Websites: theceocollective.com, rachealcook.com
TikTok: https://www.tiktok.com/@rachealcookmba
Instagram: https://www.instagram.com/racheal.cook/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/251

Is it time for your business to give up on Twitter? 

That’s a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection. 

But the answer isn’t so simple.

While Twitter has changed a lot since Musk took over (mostly for the worse), the little blue bird hasn’t flown away just yet. Musk antics or not, there’s still plenty of life left on Twitter. 

The real question is, is the platform still worth it when there is an unpredictable CEO running the show?

Until we know for sure, listen in as I go into detail about Musk's time as CEO and how the changes and massive layoffs have impacted how businesses are allowed to use Twitter as a viable tool to grow on social media. 

In this episode of the podcast, I talk about: 

• The Twitter Acquisition Saga
• Vibrant Twitter communities
• Elon Musk’s fake updates
• The reasons for Twitter’s potential downfall
• 6 Bad, One Good on Twitter
• Why letting Trump back on Twitter is good for everybody

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/250

I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know.

Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that’s constantly evolving–for better or worse. 

Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for business owners?

Find out as I detail my experience using IG Broadcasts over the last couple of months, including the good, the bad, the unnecessary, and the confusing. Whether Broadcast Channels are here to stay or not, after listening in, you can decide for yourself if it’s a social media feature worth adding to your task list. 

In this episode of the podcast, I talk about: 

• Instagram’s Midlife Crisis
• When NOT to try new features
• The broadcast group chat vibe
• The pros and cons of broadcast channels
• Notification overload
• Four IG broadcast strategies for businesses

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/249

With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world.

TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader.

In this episode, I’m talking all things TikTok. Why it’s my favorite app, why it’s so great for individuals who love video, and how it’s becoming more and more viable as a tool for business owners when they are willing to go the unconventional marketing route.

In this episode of the podcast, I talk about: 

• Why TikTok’s algorithm is a work of art
• TikTok Frustrations
• The TikTok Congressional Hearings
• TikTok updates for business owners
• My viral TikTok clients
• The raw you on TikTok
• The other side of mass appeal

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/248

Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem. 

Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ’s latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social media.

Let’s dive in and talk about what all this means for you and your business in 2023.

In this episode of the podcast, I talk about: 

• Why science should influence the art of social media
• Declining social media engagement
• Benchmarks over feelings
• The data comparisons between FB, Twitter, IG, and TikTok
• Why TikTok has the most engagement
• The industries with the highest engagement
• Love for Holiday Hashtags

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/247

This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media. 

Rules!

But here’s the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! 

Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do.

Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online.  

In this episode of the podcast, we talk about: 

• Why TikTok is best for genuine connections
• The social media coffee shop
• Backlash to vulnerability
• Fearing online trolls
• Erasing the pressure to create

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay’s an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more. 

Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they’d find a better way to build a business. 

Lindsay’s two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life!

Website: https://www.theradicalconnector.com/ 
Social media:
https://www.tiktok.com/@radicallinds
https://www.tiktok.com/@fantasticalfatty
https://www.instagram.com/radicallinds/
https://www.instagram.com/fantasticalfatty/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/246

If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck doing what used to work, the only guarantee is that you’ll stay stuck. 

Social media has evolved so much over the last decade that it’s almost unrecognizable. What used to work doesn’t, and what works today seems to change every other month. 

As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what’s the solution?

Find out in this episode as I change up my marketing strategy with these four social media experiments.

In this episode of the podcast, I talk about: 

• Why my views on social media are changing
• The murky, muddy waters of social media
• The danger of action from a panicked perspective
• Helping your audience feel your brand
• My NEW branding angle
• Why you can’t make it all look easy
• The hidden truths in your data

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead. 

Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down. 

But she can’t do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery.

 In this episode of the podcast, we talk about: 

• What brought Maggie back to Instagram
• Being the sassy big sister to her followers
• Maggie’s coaching character archetypes
• The deinfluencer trend
• Trusting the data, but doing what works best for you
• Feed posts are not dead
• The commitment to accessibility 
• The fear of being canceled

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do. 

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business.

Website: https://bsfreebusiness.com/ 
Instagram: https://www.instagram.com/bsfreebusiness/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244

Social media isn’t the product. We are. 

That’s just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre.

Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media. 

Listen in as we pull back the curtain on why ad targeting is getting harder (and why that’s a good thing for consumers), setting privacy boundaries, and how marketers can make the adjustment to keep growing their businesses while respecting the privacy of their visitors. 

In this episode of the podcast, we talk about: 

• Why social media isn’t so free
• The struggles of targeted advertising in 2023
• The soon end of relying on Google and Facebook for tracking your audience
• Regaining the humanity of our online activity
• The importance of two-factor authentication
• Platforms harvesting your DMs to better target you and your audience
• Why Lanie is only one social media platform
• Why it’s okay if social media isn’t your top sales converter
• The magic of ChatGPT in data-driven decision making

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Lanie Lamarre helps online business owners better understand how to responsibly track their digital promotions and campaign efforts... without having to become an analyst or a skeezy marketer to do it.

Website: https://omgrowth.com/ 

Instagram: https://www.instagram.com/omgrowth/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/243 

If you haven’t figured out the secret to using AI in a way that’s relevant to your business, then let me be your guide! 

I’ve taken a bit of time (that’s an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students. 

The results are astounding if you know what to ask so you can take out the guesswork on what’s relevant to your audience, save everyone time, lighten your load, and remain authentic in your branding. 

And, even better… it all starts with a conversation!

Welcome to part two of the ChatGPT deep dive, where we will go all-in on how it can be used to level up your marketing practices.

In this episode of the podcast, I talk about: 

• How ChatGPT is going to change things for marketers
• How to get creative with ChatGPT for personalization
• How to get refined and relevant answers with ChatGPT
• How to remix content using ChatGPT
• Using your own dataset with ChatGPT for future content creation
• Using ChatGPT and other AI to shorten brainstorming sessions

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/242

AI and ChatGPT are taking our jobs!

Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers.

AI is NOT here to take over. When you take a closer look and give it a chance, it’s easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for. 

In part one of my dive into ChatGPT, let’s discuss what AI really is and look at the good, bad, and limitations of using AI in your business.

And watch out for part two, where we will go all-in on how it can be used to level up your marketing practices. 

In this episode of the podcast, I talk about: 

• Why I was terrified of ChatGPT
• Why market disruption is a good thing
• The fall of Blockbuster
• AI ALL around us
• My 1:1 interview with ChatGPT
• The dangers of ChatGPT
• The positives of ChatGPT
• The limitations of ChatGPT

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/241

Forget video. Story is King.

A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans?

That’s our topic today with copywriter and storyteller, Marisa Corcoran.

In this episode, Marisa put me on the hot seat to teach listeners just how easily her signature Story Stripdown process turns your boring, informational social copy into humorous, meaningful, and memorable stories that build your audience.

In this episode of the podcast, we talk about: 

• The brain’s attraction to story
• Sharing our slice-of-life moments
• The two things purchasing decisions are based on
• The story stripdown process
• Keeping a story at the ready
• Why the best copy can’t fix a muddy message
• Non-sexy transitions
• Creating scroll-stopping subject lines

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

About the Guest

Marisa's magic lies in creating intentional icons, whether it's supporting 400+ coaches and creatives to craft their uncopyable message inside her signature program, The Copy Confidence Society. Or helping business owners create their own stage with The Signature Summit System to grow their community and build rockstar relationships. 

She's also the creator of the wildly popular summit, The Copy Chat (6 seasons + counting!) which has given $100K+ to organizations like The Headstrong Project, Soul Fire Farm, and Sage USA.

When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous candy bars.

Website: https://marisacorcoran.com/ 

Instagram: https://www.instagram.com/mtoni/

The Copy Chat Facebook Group: https://www.facebook.com/groups/thecopychat

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/240

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core values and live them out loud, but this is still uncharted territory for many. 

Moving too fast, saying the wrong thing, or not being fully certain of what is important to you and your business is what my guest, 6x author, DEI consultant, and Managing Partner of Uplifting Impact, Deanna Singh, is going to help you overcome in our latest episode. 

Listen in as my former client shines a light on how you can embrace your values, create safe spaces at work, and be inspired to become a DEI advocate out of compassion for others–instead of just checking the DEI box on your list of things you’re expected to do as a business owner. 

In this episode of the podcast, we talk about: 

• Recruiting opportunities for everyone to thrive
• Starting with people to people
• DEI Bat Signals
• Staying connected to your core values
• Not becoming a fictional character
• Social Media as community service
• Is social media replacing social interaction?
• Her 1:1 LinkedIn Connection Strategy

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

About the Guest

Forbes Magazine describes Deanna Singh as, “A gifted communicator...a champion for marginalized communities and an inspiration to all those who want to be agents of change in their work, lives, and society." 

Deanna is the Founder and Chief Change Agent of Flying Elephant, an umbrella organization for four social ventures. Through their work in the spheres of DEI, healthcare, children's literature, and leadership, these four varied companies are united in their mission to shift power to marginalized communities. Deanna is an award winning author, educator, business leader, and social justice champion who speaks to over 50,000 people annually, giving audiences the tools and courage to imagine, activate, and impact the world as agents of change.

Website: https://www.upliftingimpact.com/ 

LinkedIn: http://linkedin.com/in/deannasingh 

Facebook: https://business.facebook.com/purposefulhustle 

Instagram: https://www.instagram.com/deannasingh1/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/239

The best communities are those where people feel safe enough to be themselves.  

As leaders in your business, it's your job to create those spaces for your team and yourself.

I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can cause you to lock away your true voice and your values–the things that make you uniquely you.

In this solo episode, I’m an open book! I’m sharing my story of being forced to find my truth in moments of discomfort, so you can evaluate your values in moments of peace and decide if it’s time for you to find your voice and live your values out loud in your business.

In this episode of the podcast, I talk about: 

• Not rocking the boat
• Avoiding the hard conversations
• Why what you don’t say matters
• Why your company needs a diversity policy
• The social media mirror
• Creating safe places at work
• Showcasing your belief system online
• Baby steps to becoming more accessible
• How Brené Brown helped me become a vulnerable leader

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/238

Professional stylist and LinkedIn Branding Expert all wrapped into one.

I want y’all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn’t find her through a recommendation. I found her on social media.

I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her fave LinkedIn, to fast-track know-like-trust with her audience and help professional women attract career-building opportunities.  

In this episode of the podcast, we talk about: 

• Turning her focus from Instagram to LinkedIn
• The mindset of professional women on LinkedIn
• Gaining a deeper understanding of your target audience
• Why she’s all in on video on LinkedIn
• The power of consistency with your audience
• Renée’s LinkedIn Content Strategy

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

About the Guest

Renée Lindo is a Personal stylist based in Toronto, Canada serving clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves. 

After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world led her to bet on herself, and pursue her passion of fashion and style.

Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let’s Get Dressed Now is a personal styling solution, meeting women wherever they are on their style journey.

Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it’s a game-changer.

Renée is passionate about helping women show up as their most authentic selves and believes when your outward appearance is aligned with who you are on the inside, that is when you are the most powerful. You become magnetic and able to share your magic with the world.

She is a wife and mother and tries really hard to be organized, exercise, spend time with family and travel as much as her busy life allows.

Website: https://letsgetdressednow.com/
LinkedIn: https://www.linkedin.com/in/reneelindo/
Instagram: https://www.instagram.com/letsgetdressednow 
TikTok: https://www.tiktok.com/@letsgetdressednow 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/237

Not the biggest fan of social media, but you know it’s almost necessary to grow your business?

You’re in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to building a community. 

In this episode, Shannon shares the deets about her platform of choice, LinkedIn. For someone who claims social media isn’t her favorite thing in the world, her strategies for engagement, posting, and building revenue can help any business owner shift their approach and find success on LinkedIn. 

In this episode of the podcast, we talk about: 

• Connections through storytelling
• Why cold outreach is best on LinkedIn
• Sending DMs without being annoying
• Relationship-Driven Sales
• Why LinkedIn is perfect for introverts
• Why Shannon spends an hour a day on LinkedIn
• How to format your story posts for greater reach

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

About the Guest

Founder, leader, and community builder, Shannon Siriano Greenwood is most passionate about sharing the stories of exceptional people.

Shannon is the Founder and CEO of Rebelle, a network for women professionals looking to earn more, prioritize themselves, and create their own path to success while paving the way for generations to come.

Eternally curious, Shannon has interviewed thousands of women from celebrities to founders, authors, physicians, creatives, and every day women to understand their perspectives and share their experiences with audiences big and small.

Website: https://readytorebelle.com/

Instagram: https://www.instagram.com/readytorebelle/ 

LinkedIn: https://www.linkedin.com/in/shannonsiriano/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/236

Tired of other social platforms turning into TikTok?

Well, there’s still one platform that’s super loyal to its mission and happy to stand out in the crowded social media sea: LinkedIn!

LinkedIn is primed to pop off in 2023, so if you’re a business owner or business professional, I have some tips, tricks, and insights to help you and your business experience wild success on this one-of-a-kind platform.

In this episode of the podcast, I talk about: 

• The amazing results my clients are getting
• Less energy, more ROI
• The 80/20 social media rule for businesses
• Why messaging is best on LinkedIn
• Yes! You can be vulnerable on LinkedIn
• LinkedIn’s new creator focus
• TikTok’s influence on LinkedIn
• Post and ghost
• 2023 trends on LinkedIn
• LinkedIn Jumpstart Challenge

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/235

Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community.

Communities are where loyalty, learning, and profits are born, so if you are a business owner looking to use social media as a tool to grow your business, you should seriously consider making building a community your MAIN focus.

Listen in as I dive into why online communities are so valuable and share the four building blocks of developing a community around your expertise.

In this episode of the podcast, I talk about: 

• Trend Culture
• Billboard Megaphone Marketing
• My book club besties
• The opposite of community
• Your hidden limited belief
• Connecting with no strings attached
• The Savvy Social Retreat
• The true end of the sales funnel
• My biggest goal for 2023

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year. Join hundreds of passion-led business owners for this 5 Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/234

On this episode of The Savvy Social Podcast, I’m sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friends podcast, Annie Franceschi. 

This former Disney Storyteller went all-in on what works and what to avoid if you want to grow your business on LinkedIn. We talked content creation pillars and boring LinkedIn profiles, and I shared my three biggest tips for success on LinkedIn.

So if you are a coach, consultant, or service-based business owner, LinkedIn is the perfect platform to focus your social media energy on so you can find the clients and customers that will help your business thrive.

In this episode of the podcast, we talk about:

• Why content on LinkedIn has legs
• The FIRST thing to think about before you post on LinkedIn
• Choosing clarity over clever
• Treating LinkedIn like a search engine
• Revenue vs. Reactions
• My Big Five Social Media Content Pillars
• Time limits for content creation

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Annie Franceschi, host of Branding with Friends Podcast

Listen to the original episode here: https://www.greateststorycreative.com/biz/ep28-linkedin-posts-and-branding 

Website: https://www.brandingwithfriends.com/

Follow Annie Franceschi on social media:
Facebook: https://facebook.com/greateststorycreative
LinkedIn: https://linkedin.com/in/anniefranceschi
Instagram: https://instagram.com/annie.franceschi

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/233

On this episode of The Savvy Social Podcast, I’m sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part of being a business owner in the 21st century. But it doesn’t have to be your whole life. 

In this episode, Jonah and I discuss building boundaries to eliminate the nasty invasion of burnout in your lives so you can have a balanced relationship with social media. Allowing you to stay engaged without the added overwhelm.  

In this episode of the podcast, we talk about: 

• Why outsourcing is business growth’s best friend
• Sharing everything to sharing nothing
• Setting hard social media boundaries
• Social media ghostwriters
• My digital detox
• Connection vs. Conversion Content

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Teachable & Jonah Cohen, host of Spotlight by Teachable series

Watch the original interview here: https://www.spotlightapp.io/events/building-an-audience-without-the-burn-out-creator-spotlight-with-andrea

Create your online course with Teachable: https://onlinedrea.com/teachable

Follow Teachable on social media:
Instagram: https://www.instagram.com/teachable/
YouTube: https://www.youtube.com/teachablehq
Facebook: https://www.facebook.com/teachableHQ/
TikTok: https://www.tiktok.com/@teachable.com
Twitter: https://twitter.com/teachable/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/232

On this episode of The Savvy Social Podcast, I’m sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor.

In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into your greater business-building strategy.

In this episode of the podcast, we talk about: 

• My relationship-focused social media strategy
• How I avoid being a wallflower at live events
• Marketing vs. Building An Audience
• Why branding is all about the feels
• How small biz owners can use social media without being an expert
• What I would do if Savvy Social School were my only business

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Tara McMullin, host of What Works Podcast

Listen to the original episode here: https://www.whatworkspodcast.com/ep-335-finding-the-right-strategy-to-market-your-business-with-savvy-social-podcast-host-andrea-jones/

Website: https://www.whatworkspodcast.com/

Follow Tara on social media:
Twitter: http://twitter.com/taragentile
Instagram: http://instagram.com/tara_mcmullin
LinkedIn: http://linkedin.com/in/taragentile

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/231

On this episode of The Savvy Social Podcast, I’m sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms. 

From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine connection and community–we talked about all things social media! 

In this episode of the podcast, we talk about: 

• What Marriot got wrong about Social Media in 2013
• The ever-changing tide of social media
• Why I’m a social media dinosaur
• The content platforms love to reward
• Social Media as a search engine
• The social media comparison game

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Emily Thompson, host of Being Boss Podcast

Listen to the original episode here: https://beingboss.club/podcast/social-media-trends-for-2022

Website: https://beingboss.club/

Follow Emily on social media:
Instagram: https://www.instagram.com/beingbossclub/
YouTube: https://www.youtube.com/c/beingboss 
Twitter: https://twitter.com/beingbossclub

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/230

There’s a new app on the block, and it’s looking to bring real authenticity back to social media.

I’m talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers.  

I’ve done my research and tested out the app for the past few months, so now I’m ready to report back and tell you if it’s worth your time, especially as a tool to grow your business.

Check out what I learned about the fastest-growing social media apps on the market.

In this episode of the podcast, I talk about: 

• Living life without filters
• Why their warning made me smile
• BeReal’s Innovative Notification Approach
• Why BeReal isn’t for influencers
• Chipotle’s BeReal Experiment
• What Gen Z gets right about social media
• How biz owners can benefit from BeReal
• My likes & dislikes about the BeReal
• Why BeReal is a complementary strategy
• The future of BeReal

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/229

If you’ve been putting off launching your online program, this episode is a sign that the time is now!

I had an amazing conversation with the host of The Leveraged Practice Podcast and expert launch strategist, Stephanie Clairmont. 

As a Registered Dietician, Stephanie created over 20 online programs and launched them successfully over 100 times over the last ten years. Now she helps practices find the same success by leveraging her proven strategies. Strategies that she’s now sharing with all the Savvy Social listeners.

In this episode of the podcast, we talk about: 

• Stephanie’s solution to doing ALL the marketing things herself
• Why she let her RD License expire after 12 years
• The Un-Profitable In-Person Workshop Model
• The power of patience during a Rebrand
• Being grateful for support
• The challenge of slow growth
• The value of spending money on full-time staff
• The Watchers vs. Connectors
• Why online programs are like snowflakes

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, she has enrolled over 5000+ students through her programs. 

Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world.

Website: www.theleveragedpractice.com

Social media: @theleveragedpractice

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/228

It’s that time of year when I come to you in full That’s So Raven Mode and share my bold but fully informed 2023 predictions for social media! 

These prediction episodes are fun and necessary because as you make your business goals for 2023, you need a strategy to reach their goals. As the importance of social media continues to grow in the online marketing space, getting ahead of the curve is what can help you use social media as a real tool to grow your business. 

So listen to today’s episode as I reflect on the past year's trends and share my top five predictions for the world of social media marketing.

In this episode of the podcast, I talk about: 

• Why it might be time to hop on the trend train
• Strategies & Tactics 101
• The 2023 Social Slowdown
• The influence of TikTok
• My (almost) failed predictions over the last three years
• My on-the-nose predictions over the last three years
• How Gen Z is using social media
• My Big 5 Predictions For 2023
• My word for 2023

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/227

How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show? 

The shift happens when you stop choosing between an audience or a community and realize you need both. 

Listen to this week’s episode as I discuss the process of turning your spectator followers into an active community of real fans who will become the foundation for building your successful business.

In this episode of the podcast, I talk about: 

• Why audiences are overrated
• Why communities are more important
• The TRUE definition of community
• The weird world of rewarding hate on social media
• How cancel culture impacts community growth
• Why social media audiences are here for the show
• Megaphones vs. Sewing Circles
• My challenge to ALL online community leaders
• The Realness Factor (do you have it?)
• The struggle to automate personal connections

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/226

So you’ve made a decision on who to hire to manage your social media presence.

Now, the real work begins.

Outsourcing your social media means handing over something very precious to you to a total stranger and hoping they will care for it as much as you do. That something is your voice and personality. 

This vulnerable act is one of the biggest fears of outsourcing. But in today's episode, I’m easing your concerns because there is a real blueprint that can help you to stay you on social media, even if you aren’t the one writing, designing, and creating your content strategy. 

In this episode of the podcast, I talk about: 

• Not skipping to part three of the process
• Why client intake is key
• How to avoid disappointment in the outsourcing process
• Why I love LastPass Premium
• The most time-consuming area of social media
• The World Famous OnlineDrea Copy Stalking Process
• What to do when your client’s voice isn’t clear
• Why copying one post to all platforms is so 2017
• How to hand off and be hands off
• Why reporting breaks bad cycles

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/225

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

Whether it’s an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team.

In episode two of my three-part series on Outsourcing Your Social Media, I am unloading the goods on how to find the perfect hire.

Last episode you prepared your business to bring in someone new, now it’s time to listen in as I give you the exact steps my agency takes in seeking and finding hidden talent so you can create a social media dream team of your own. 

In this episode of the podcast, I talk about: 

• The vulnerable nature of handing over your social media accounts
• In-house vs. Outsourced support
• Why VAs are the Jack and Jill of all trades
• Doers vs. Strategists and how to choose who’s right for you
• Hiring Agency Dream Teams
• Knowing what you can’t afford
• Budgeting your money and time
• Asking all the right questions in the interview
• Why I rely on job posts and not Facebook Groups for new talent
• Company Values as a magnet and repellent

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/224

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it’s important to get your house in order before you invite someone new to be the caretaker of your social media property.

Handing over your social media management is not an expense, it’s an investment. And to get the most out of your future investment in the growth of your business, you need to have certain pillars in place that will give your new team or teammate everything they need to do their part in helping your business reach its goals.  

Without a plan in place before you add to your team, not only are you creating more work for yourself (and I mean, isn’t that why you are considering bringing in some H-E-L-P anyways?), but you may also be slowing down your growth on social media without even knowing it.

In this episode of the podcast, I talk about: 

• How to know when you’re ready to hire social media support
• What to do before you hire social media support
• The challenges that come with outsourcing your social media
• Why using social media is like eating junk food
• Diagnosing social media’s role in your business
• The Kardashian Effect
• Creating your Digital Brain
• The one question every business needs to answer about social media
• The All Powerful Funnel

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/223

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon.

One of the best places to add this trend to your life is in your marketing strategy. It’s time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely.

Not only is it a good decision for your profit, but it is a sign that you are ready to protect your time, energy, and mental health. Because if you don’t, who will?

Listen in as I break down the truth behind quiet quitting (I’m a big fan) and how it can completely change how you approach your business and life. 

In this episode of the podcast, I talk about: 

• Why I’m a huge fan of quiet quitting
• What quiet quitting really means (it has nothing to do with quitting your job)
• What quiet quitting really isn’t (it’s not about laziness or hustling)
• The Pandemic Reset
• Why doing more is not the secret to a successful marketing pivot
• Avoiding Long-term Start-Up Hustle Mode
• The risk of NOT setting better boundaries
• What you add to your biz when you quiet quit
• The downside of quiet quitting your marketing

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/222

Just because you are suddenly experiencing low engagement on social media doesn’t mean it’s time to fly the white flag of surrender. It’s time to try something new!

You’re not alone in playing detective and trying to discover what’s going on with the algorithm and why your engagement is dropping. I have seen it for myself while auditing my clients’ accounts. The results can be a little nerve-racking, but that’s why I’m here today.

In this episode, I want to calm your nerves about low engagement and give you some proven engagement-busting strategies that can help breathe new life into your social media accounts. 

It’s time to have fun again using social media as a tool to grow your business!

In this episode of the podcast, I talk about: 

• The main culprit for the lack of engagement
• Why you can expect July & December to be the WORST
• Why search and video consumption jump at the end of the year
• Real World Social Media Audits and what the results mean for you
• The #1 thing I see accounts NOT doing on Instagram
• The Rinse & Repeat Strategy 
• Why engagement does not always equal good engagement
• The danger of tying your self-worth to your engagement
• The reason you don’t need 100K followers
• Private Success Signals
• Public Success Signals
• Why the Algorithm is not out to destroy you & what it really wants
• The human nature factor behind the success of videos on social media
• My Engagement Busting Content Strategy

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/221

Isn’t Social Media all about finding followers?

If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can’t help but agree. 

Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media. 

Listen in as he delivers a Masterclass in Twitter Networking–that’s right, there’s a lot of punch and positivity left in those 280 characters. 

In this episode of the podcast, we talk about: 

• Jeremy’s Magnificent Sales Failure & Redemption
• Why Twitter is his go-to social platform
• Why he gave up on Instagram
• How he built his circle of influence on Twitter
• His Newsletter Strategy for knowing who to follow
• Why Twitter is a Learner’s Haven
• Finding your Funnel Focus
• The creative benefits of constraints
• Why rules are good for the brain
• How to avoid sacrificing your creative soul on social media
• #1 thing to do if you want to get the most out of Twitter

…and more!  

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.

He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Website: https://podcastmarketingacademy.com

Twitter: https://twitter.com/iamjeremyenns

LinkedIn: https://www.linkedin.com/in/jeremy-enns/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok?

You ask the question, “HOW?” and hope you get an answer. 

In today’s episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible. 

SPOILER ALERT: Luck was not involved…and that’s GREAT NEWS for everyone!

In this episode of the podcast, I talk about: 

• Why you can’t predict if you will go viral
• Why all online attention isn’t created equal (and learn what’s best for you)
• How TikTok set the new standard for discoverability 
• Why you shouldn’t expect your Instagram feed to be your great viral hope 
• How Connected Storytelling can ignite your viral moment
• Using The Fly-On-The-Wall approach to go viral
• This X-Factor in Viral Storytelling
• Why you may not go viral as fast as you want (and why that’s okay)
• Why I STILL preach the TikTok Sermon
• The technical side of going viral
• The perfect time to make the ASK
• Why going viral may not be the best thing for you and your business

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/219

Video isn’t just for TikTok and Instagram Reels anymore!

LinkedIn may be one of the world’s most popular social platforms, but it’s still a hidden gem because of one major reason. The untapped potential of VIDEO.

Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms.

Livestream and LinkedIn Video expert Alicia Henderson joins me today to share the secret to LinkedIn Success with video. With her tips of combining a dynamic plan and the courage to show your face online, you have the prime opportunity to become the sought-after expert in your niche and attract a whole new audience for your business. 

In this episode of the podcast, we talk about: 

• How Alicia started her video takeover
• Alicia’s trick to fight her “introvertness” before getting on camera
• The ONLY way to get better and comfortable on video
• Not being scared to show your face on camera
• The “5-Words or Less” Bullet Point Practice
• How to come up with an attention-grabbing hook
• How to continue the conversation after the video ends
• Why the time is NOW for LinkedIn Video
• How to get Alicia’s Livestream Resource Guide

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Alicia Henderson is a Video and Business Strategist who helps women entrepreneurs go from unknown to in-demand by leveraging LinkedIn video as a client lead magnet so they can show up with confidence to attract premium clients, scale their visibility and increase their revenue while building businesses that revolve around their families and not the other way around.

Alicia is the host of the Video Visibility with Alicia podcast which is the podcast for women entrepreneurs dedicated to all things video marketing for your service-based business. Each week she discusses easy to implement strategy plus a bit of a girl that will leave you feeling motivated and inspired.

When Alicia isn't helping women show up confidently and stand out on LinkedIn Video she's either spending time on the soccer field or volleyball courts with her daughters, running around after her toddler son, or spending time with her retired Marine husband.

Website: www.aliciahenderson.biz

LinkedIn: www.linkedin.com/in/aliciahendersonbiz

Instagram: www.instagram.com/aliciahendersonbiz/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/218

When was the last time you closed a client in the DMs?

For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She’s delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations.

Listen in as this advocate for women’s wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past. 

In this episode of the podcast, we talk about: 

• How One Statement can dramatically change a life
• The 12 Fun Facts that helped Merel find her people
• Conversion Lubrication
• Answering client conversations in your content creation
• Creating micro and macro conversions
• The beauty of Promotional Flow and how to get there
• The benefits of providing a private online community
• Merel’s creative upbringing
• Getting Goosebumps while consuming content
• The content that inspires my copywriting
• Building relationships & Closing sales in the DMs

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Merel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire.

Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue.

Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots.

Website: www.merelkriegsman.com

Facebook group: https://www.merelkriegsman.com/community

Facebook: https://www.facebook.com/merelelishevah.kriegsman/

Instagram: https://www.instagram.com/merelkriegsman/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217

If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you.

But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don’t know where to draw the line, then you are my people! 

Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media looks like for you.

In this episode of the podcast, I talk about: 

• The Social Media Strategy I learned from Gary Vaynerchuck
• What your social media should be a reflection of
• Transparency Dissonance
• Sharing something better than failures
• My lesson learned that took four years to share
• Three reasons why I don’t share photos of my daughter on social media
• Avoiding the Social Media Shame Game
• My Healthy Obsession with RuPaul’s Drag Race
• Posting vacation photos during vs. after the vacation
• Why your comfort is all that matters

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/216

Have you ever wondered what it’s like to go viral on social media?

From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer.

Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this episode, they are the ones giving an inside look at their thoughts and experiences with blowing up on social media.

In this episode of the podcast, we talk about: 

• The ONE THING viral creators have in common
• How an unplugged curling iron led to a Viral TikTok moment (4 Million+ Views!!!)
• The Funny & Cute Side vs. The Weird Side of Social Media
• Positives vs. Negatives of Going Viral
• What breaks Abbie Jean’s Heart
• My worst YouTube Comment
• How Abbie Jean and Nate promote their podcast on social
• Nate’s unspoken “rule” for all podcast guests

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Have you ever wondered what your favorite social media personalities think about going viral, their followers, or being considered an "influencer"? Wonder no more! Abbie Jean and Nate welcome popular influencers to chat about all things social media, what real life is like, and more! Let's take a peek behind the upload!

Website: https://linktr.ee/Socialinfluencepod
Instagram: https://www.instagram.com/socialinfluencepod/
TikTok: @socialinfluencepod
Facebook: The Influence: A Social Media Podcast

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/215

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram)

Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality.

Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels experience into a productive and motivating relationship that can help increase your following and increase your ability to serve your target audience. 

Listen in on this great conversation as Lily shares her journey from babysitter, to New York Theater Performer, to Top National Matchmaker, to a now successful dating coach featured in the likes of InStyle, ABC News, and Oprah Daily. Lily breaks it down as she helps you develop a healthier relationship with Instagram Reels, your potential partners, and yourself. 

In this episode of the podcast, we talk about: 

• How a side gig she didn’t know existed changed her life
• The 6 Microcosms of Dating
• How long it took for Lily to show up as her authentic self on Social Media
• How a business coach shifted her mindset as an entrepreneur
• The Brazen Breakthrough Transformation program
• The Value of belonging to a community
• Her reluctance to use Instagram Reels until I told her THIS
• How made-up stories in our minds can be the greatest hindrance to our progress
• How a Reel that received 27,000 views in 3 days only took 5-minutes to make and post
• Where Lily gets inspiration for her Reels
• Permission to not be perfect on Reels
• Lily’s batching process for recording Reels
• The emotional labor of social media
• Why she doesn’t use the word “BUT” in her social media copy, and what she replaced it with

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Lily was a top matchmaker at the largest firm in the U.S. After matching hundreds, she realized that with coaching, women could become their OWN expert matchmaker to find better dates for themselves than anyone else ever could. Now as the founder of Date Brazen, she’s helped hundreds of women around the world build badass dating lives that lead to extraordinary relationships through unconventional coaching and transformative community.

Website: https://www.datebrazen.com/

Instagram: https://www.instagram.com/datebrazen/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/214

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do?

I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). 

If you are anything like me, you have probably wondered if you will have a thriving business to come back to? 

Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace.

In today’s episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy. 

Led by listener submitted questions, I’m helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process.

Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause.

In this episode of the podcast, I talk about: 

• The importance of planning for the unexpected
• Staying relevant even when you can’t see the future of social media
• Not focusing on social media tactics (and what you should really be focused on)
• Why owners need to lean on their teams for support when they need it most
• My Big (unexpected) Gap and how I adjusted
• Courage to cut big a campaign for the good of the organization 
• The benefits of a deep online content catalog for repurposing
• Taking a pause and how not to beat yourself up about it
• Why Business Owners need to look ahead
• My 4th Trimester Experience 
• Why mom’s need to create their own personal rulebook

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity.

Why?

It tells you that you aren’t good enough, you aren’t ready yet or that what you have to say has already been said…and it’s already been said better than you can EVER say it. 

So why bother even moving forward when we have these diminishing thoughts in your head?

According to my dynamite guest, Tanya Geisler, you have to keep moving forward because what you are hearing are all lies. Lies of the Imposter Complex.

As a certified leadership coach, TEDxWomen speaker and writer, Tanya Geisler has made it her life’s mission to uncover the lies of the Imposter Complex and help high performing leaders reframe their mindset to reveal that what they believe is holding them back is actually their greatest superpower for achieving their goals.  

Tune in to this amazing conversation as Tanya helps break through the mold of perfectionism and shares how you can turn your negative thoughts into unique attributes that help you show up as the REAL YOU on social media.

In this episode of the podcast, we talk about: 

• How Tanya’s first TEDx Talk forced her to get clear about her work’s purpose
• The Good News about imposter complex we ALL need to hear
• The 12 LIES that show up with the Imposter Complex
• The importance of recognizing that imposter complex looks and impacts us all differently
• Reframing our negative characteristics into beautiful attributes
• Battling Imposter Complex on social media
• The BIGGEST Social Media Lie Tanya hears most often
• How to avoid getting stuck in comparisons
• Why YOUR way is THE way
• Why Erika values connections more than numbers on social media
• The Model of Possibility
• The MOST important social media metric for business owners

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Tanya Geisler is a certified Leadership Coach, TEDxWomen speaker, and writer who teaches high-performing leaders how to combat their Imposter Complex and lead with impeccable impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, entrepreneurs and rockstar motivators.

Website: www.tanyageisler.com

Instagram: https://www.instagram.com/tanyageisler/

LinkedIn: https://www.linkedin.com/in/tanyageisler/

Facebook group: https://www.facebook.com/groups/OvercomingTheImposterComplex

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/212

If you are a social media strategist or social media manager this is for you!

The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it’s time to think about raising YOUR prices.

I’m not telling you to arbitrarily double your rates (that never works) or to go on a hide and seek mission, searching the web for the best strategies. I’ve already done the hard work for you. 

Listen in as I preview the re-release of my popular 3-part private training series which gives listeners a guided tour of exactly what is needed to raise your rates the RIGHT way.

So if you are ready to keep doing what you love for your clients and create a profitable future for your business, then you need to download this free series. 

Get the free audio series delivered to your inbox right away by visiting https://onlinedrea.com/training/

In this free training, we talk about: 

• Shifting your mindset to gain the confidence to raise your prices
• How to build a business that grants you true financial freedom
• The REAL benefits of raising your rates (it goes beyond just paying yourself more $$$)
• What to do before, during, and after you raise your rates
• How to AVOID hurting your business when you increase your prices
• Communicating the price increase with your current & new clients

…and more! 

Get the free audio series delivered to your inbox here: https://onlinedrea.com/training/

Catch-all social media marketing tactics, tips, and tricks aren’t your cup of tea?

Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision.

My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it’s time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them. 

Listen in as she delivers the goods on what happens when marketers are able to tap into their own uniqueness, have authentic conversations, and not feel so sleazy when making the hard sell.

In this episode of the podcast, we talk about: 

• Erika’s “AHA” moment that helped shape her business
• The Mindset Shift helping introverts boldly sell their services
• The Spray & Pray Marketing Method (and why it doesn’t work)
• What you should do every 6 months to realign with your target audience
• Why Erika calls Instagram a Backyard Summer Barbecue
• What it means to show up like a human being on Social Media
• How a move from New York to Michigan changed her posting strategy
• Developing Social Media boundaries
• Erika’s No Sleaze Sales Method

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Erika Tebbens is a Sales Strategist for rebels who reject the status quo and desire success, but aren't willing to compromise who they are to get there. 

She works with service-providers, consultants, and coaches to create custom growth plans that avoid complex systems, sleazy sales tactics, or battling burnout. 

With nearly 20 years of experience running successful businesses, from solo operations to multimillion dollar retail teams, she knows there's no one "perfect" way to operate –– only one that’s perfectly aligned with your strengths, values, and vision. 

She also hosts the weekly Sell it, Sister! Podcast where she dishes out b.s.-free business advice.

Website: https://erikatebbens.com/
Instagram: https://www.instagram.com/erikatebbensconsulting/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/211

Life Coaches Give Me Life!

My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agency has the opportunity to help an incredible group of life coaches and business coaches grow their online presence, especially on social media. 

In your life coaching business, I want you to show up and shine on social too! 

But how? 

How do you authentically show up on social media, grow your following, and NOT get lost in the sea of coaches competing for attention?

I hear this question all the time and on today’s episode I have the answer. So listen in. 

In this episode of the podcast, I talk about: 

• Why Life Coaching ISN’T oversaturated
• The reason why NOW is such a great time to be a Life Coach
• The 3 C’s to successfully marketing your Life Coaching Business
• The 1 step you CAN NOT SKIP if you want to succeed on social media
• The Savvy Social Messaging Matrix
• The REAL reason why Video Is King 

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/210

Systems and processes aren’t sexy, but when implemented the RIGHT way, they can completely transform your business. 

But with so many system and productivity-focused programs and technology to pick from, choosing the right systems for your business can become nothing more than a time (and money) grabbing distraction. 

According to Audrey Kwan, founder of AJK Consulting, this doesn’t have to be your reality.  

In today’s episode she is going to help your relationship with systems and processes go from a time & money suck to becoming the #1 reason your business breaks through your revenue ceiling this year. 

In this episode of the podcast, we talk about: 

• The #1 reason business owners avoid systems & processes and how you can overcome
• The 5 Categories of Systems (You need to write these down!)
• Audrey’s One System-One Service approach to scaling your agency
• The Cure to helping businesses worry LESS about revenue
• The 80-20 Rules of Art & Craft 
• How to share your unique genius with your team
• Why it’s important to develop a team of thinkers not doers
• Using Audrey’s Mighty Pod Model to grow your team and scale your business
• A Work-Hard-Once approach to social media content creation
• How vulnerability became Audrey’s LinkedIn Superpower
• Why Authentic Storytelling is overshadowing How-To content on social media
• Using your Marketing Scorecard to track your authentic relationships 

…and more!    

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Processes and systems don’t exactly rev most people’s engines. But Audrey Kwan is not most people. 

She has witnessed the transformative power of processes and systems again and again and for 20 years, she has been streamlining processes to make agencies, teams and projects run more efficiently and effortlessly. 

Audrey has worked in agencies supporting clients like Proctor & Gamble and Pepsi, and she has worked client-side in corporations before starting her own business. She has scaled teams to multiple six and seven figures, and in 2021, supported an agency owner to sell and exit his business. 

Audrey hosts the Small But Mighty Agency Podcast to help micro agencies navigate sustainable growth and scale their service delivery to multiple six-figures with a small but mighty team. It’s inevitable: When leaders know how to streamline processes and communicate with their people, they set their businesses up for success.

Website: https://audreyjoykwan.com/about
Instagram: https://www.instagram.com/audreyjoykwan/
LinkedIn: https://www.linkedin.com/in/kwanaudrey/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/209

Pouring more and more money into Facebook ads but not seeing the same returns you used to? You’re not alone. But you’re not stuck either…

Because there’s massive potential for success on another (NEWER) platform: 

TikTok! Y’all know I’m obsessed. And so is the world, which means there’s a huge audience for your offer there. The best part? I’ll let TikTok ads pro Will Perry tell you in this episode. 

In this episode of the podcast, we talk about: 

• The BIG change that disrupted Facebook advertising (& shifted Will's focus to TikTok more)
• Why being proactive and prepared is so critical to social advertisers
• TikTok's other MAJOR advantage over Facebook
• Attention online course creators! Here's why you should consider TikTok advertising
• 3 specific TikTok trends to follow NOW
• Will's warning about using branded content across all the social platforms
• Sales funnels --- does what works on Facebook convert on TikTok too?
• What are "spark ads" and how can they guide your TikTok creative strategy?
• #1 thing new brands should establish before investing in TikTok ads
• Which platform Will leverages the most for advertising his agency (hint: the answer might surprise you!)
• His predictions for the future of TikTok advertising
• TikTok ad compliance 101 (is the platform stricter than Facebook?)
• Bonus! Where you can learn to up your TikTok advertising game.

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Will Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique and unequaled optimization strategies.

Websites: www.creativetestingmastery.com, www.reasonagency.co

LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/

Facebook: https://www.facebook.com/williamperryofficial

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/208

Do y'all remember back in the day (I’m talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times! 

Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc.  And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time in this episode to talk about how to create a plan for all of this now, in the year 2022.

In this episode of the podcast, I talk about: 

• How much time to spend on social media (and how to balance it all for those uninspired seasons) 
• How to hone in on your marketing messages so that the posts you create actually make a difference 
• The reason why social media “feels hard” and why that’s actually a very good thing 
• The two main goals your content should have
• How to know if it’s all working (and when to try something new)

… and more! 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/207

Bumble. Hinge. Tinder. How many singles do you know who’ve been stuck on these so-called “fast dating” apps (for years!)? What if I told you there’s an easier way to find love?

Matchmaking! But without the high professional fees. Because every matchmaker needs dates for their clients. In fact, demand is so high, Isabella Beham’s built an entire business recruiting dates for them. And in this episode, you’ll discover how this real life love scout is leveraging social media to grow it.

In this episode of the podcast, we talk about: 

• Isabella's secret to helping people fall in love with their special someone (& themselves!)
• The conversation with the universe that shifted her career trajectory from blogger to matchmaker
• Two mistakes she's seen coaches make on Instagram
• Need to find your social media aesthetic? Try her tips & tricks
• Which tools Isabella uses to plan & edit her posts
• #1 Instagram metric she tracks
• 2 types of posts performing REALLY well for her right now
• The dating HORROR story you (& Isabella!) will never forget
• Her 2 biggest growth drivers (besides Instagram)

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Isabella is a straight-shooting optimist who is here to bring fun and authenticity to your dating life. Isabella has impacted an audience on a global scale through her relationship writing and molding her psychological expertise into actionable dating guidance. Having completed her MA while traveling the world, she is a natural researcher, risk-taker and problem solver. 

She combines these skills with her creativity and intuition to help clients find genuine people they can be themselves around. Isabella doesn't just want to help you fall in love, she also wants you to fall in love with yourself.

Website: http://issyliving.co/
Instagram: https://www.instagram.com/issyliving/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/206

Lights! Cameras! Action! Ready for your brand photoshoot? 

If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That’s ok! Because you want to show up in photos the same way you do IRL. In fact, it’s one of the biggest compliments I get from clients. 

Want more tips? Then listen up for Shannon Claire’s pro list of do’s & don’ts now.

In this episode of the podcast, we talk about: 

• What brand photography is(& how it can make prospects want to know more about your business)
• Shannon’s pro tips for getting comfortable (& CONFIDENT) in front of the camera
• ALL the channels to leverage your brand photos on
• The quickest way to break your audience's trust
• Surprising, yet practical advice for how to choose your photoshoot outfits
• Why I'll NEVER wear heels again!
• How to find (& hire) the right photographer to capture your brand
• #1 MISTAKE that costs business owners thousands
•  7 questions to ask when vetting a brand photographer
• THIS is a red flag when hiring one
• Which type of lighting & angle is PERFECT for erasing wrinkles!
• The video trick for getting great photos for your social media accounts
• How she capitalizes on moments of inspiration (even if she can't post right away)

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Shannon Claire wants to live in a world where women don’t feel shame for wanting more!

As a multi-passionate entrepreneur, she is a sought-after international brand photographer for million dollar brands, a mentor, and coach for women entrepreneurs who are in transition to their next level of success.

She is a mom to 4, fiance to 1, beach lover, conversation starter, and eternal optimist!

Website: www.theshannonclaire.com
Instagram: http://instagram.com/theshannonclaire

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/205

Remember marketing your business with snail mail? Social media has been such a game changer since then.

Take my husband for example. He’s a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing. 

That’s why community is essential to your social media strategy. In this episode, you’ll hear how to build yours. So listen up now. 

In this episode of the podcast, I talk about: 

• #1 mistake business owners make with social media
• My insider tips for engaging your community in a way that positively impacts your business
• Industries in which your follower count truly matters
• How my client is leveraging LinkedIn Polls to better serve the specific needs of her audience
• The power of knowledge sharing for building trust
• Why you won't find success on social media showing up only when & where YOU want 
• What will REALLY future-proof your social media strategy

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/204

Wanna know the secret of the most successful agencies? They don’t chase new clients.

Because they know where the REAL gold mine is: their current clients.

Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. 

In this episode of the podcast, we talk about: 

• Taylor's inspiration for pivoting from digital marketing to client management agency
• What is a client account manager (& what exactly do they do on a day-to-day basis)?
• 4 signs it's time to hire an account manager for your agency
• The importance of proactive communication to your client relationships
• Taylor's Daily-Pulse methodology for making clients feel like you're really moving the needle on their account
• Her tips & tricks for showing clients you're in their corner
• Everything she teaches in CAM school, from creating SOPs to sending reports
• Slice, dice, push — Taylor's social media content repurposing strategy
• Which parts of her business she outsources and how
• Why she had to remove Facebook & Instagram from her phone (& you might consider it too!)
• Where to get your FREE, templated client onboarding checklist

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Today our guest is Taylor McMaster, the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management services.

Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT team ensures their client experience is smooth like butter.

Website: https://www.dotandcompany.co/
The Happy Clients Podcast: https://www.dotandcompany.co/podcast
Facebook: https://www.facebook.com/dotandcompany
Instagram: https://www.instagram.com/dot_and_company/
YouTube: ​​https://www.youtube.com/channel/UC9_2hri1R1uaNTGeZr0Oyxg/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/203

You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you’re not a natural writer? 

I’m with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple’s list of top-100-rated marketing podcasts, y’all!). 

But starting a podcast is just the first step. The next? Getting ears on it! Join us in this episode as Hello Podcast Media Founder Brittany Rincon reveals her top tips for marketing your podcast on social media. 

In this episode of the podcast, we talk about: 

• Brittany's passion-led journey from podcaster to founder of a boutique agency offering podcast launch and management services
• How to use social media to market your podcast (hint: plan ahead!)
• Her "bucket" approach to managing social media as a service-based business owner
• Why her strategy for Instagram Posts is different from Stories
• 5 types of Stories she posts (that you can take inspiration from right now!)
• Can you guess which social platform Brittany got the majority of her clients from?
• Her tips, tools, and tricks for making sure her time is well spent using social media as a tool to grow her business
• What to do to avoid getting sucked into scrolling social media for hours
• TikTok 101 ➡️ where to get it now!
• My prediction for the role your captions could play in getting found on social media soon
• Interested in using a private podcast as your next lead magnet? Listen now for Brittany's 🎉 FREE training 🎉

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Brittany Rincon is a boy mom to 3, lover of a strong cafe con leché, and a podcast strategist. She founded Hello Podcast Media, a podcast launch + management boutique agency that helps women entrepreneurs, especially women of color, use the power of audio to align their podcast to their content marketing and streamline their podcast content creation processes. 

After nearly a decade in the classroom and a doctorate degree in education, Brittany started a podcast to share her own experiences with other educators. What started as a passion project quickly turned into something larger with a growing audience, signing on with a popular podcast network for educators, and countless people asking, "How did you do that?!"

As an educator at heart, Brittany started helping others launch their own podcasts in order to make a larger impact on their communities. In less than a year, Brittany had helped bring to life over 25 new podcasts and knew she had created something worth developing. 

She founded Hello Podcast Media in order to help women, especially women of color, use their voices as the center of their marketing strategies by providing launch support, podcast monthly management, and private podcast creation. Hello Podcast Media is a full-service podcast management company providing women with analytics, podcast content development, and so much more to make their podcast dreams a reality.

Website: www.hellopodcastmedia.com

Instagram: https://www.instagram.com/brittrincon/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/202

3 words: Micro. Video. Content. It’s the name of the game on social media right now. But what if you’re “not a video person”? Good news…

You don’t have to be a natural-born video star to crush it on TikTok. And pretending won’t work (plus, will drain your energy). Instead, do what I do: play to your strengths. I’m a talker, so talking-head-style videos are my thing. 

Next, listen to this episode today for my 3 easy ways to create micro video content, so you can start showing up in the world — the way YOU want to.

In this episode of the podcast, I talk about: 

• What micro video content is
• Which platforms micro video content perform best on
• 1 minute, 5 minutes, 10 minutes — the ideal video content for quick wins
• Why you should leverage TikTok, even if you're not creating video content yet
• My go-to shortcuts for shaving some serious time off your video content creation
• How to decide which type of micro video content to create
• Are you making this BIG mistake with TikTok and Instagram Reels?
• Talking-head-style content: what is it and how do you create it?
• The formula for becoming memorable on social media
• Where to get a quick, FREE script to jumpstart your micro-video-content journey
• TikTok vs Instagram: where to edit your micro video content

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/201

That coach has thousands of followers. This influencer’s making millions after just one year in the game. And you? 

Maybe you’re struggling just to post everyday because you’re busy getting your business off the ground. Worse? You’re feeling bad about it.

And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they’ve encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you’ll hear my 7 biggest marketing fails (& HUGEST win). So listen up y’all. 

In this episode of the podcast, I talk about: 

• What my first taste of (PAID) online success looked like
• The genius move that saved my interview with Steve Madden in 2008 (thanks mom!)
• 2 HUGE reasons not to buy followers
• How NOT to let content creation take a backseat when your business starts taking off
• The #1 platform for getting your online business discovered (that still sends my agency new leads)
• THIS channel was a game changer for my business
• Are you wasting time on social media (like I did)? Listen to find out now
• The marketing fail that burned up so much of my time (& how to avoid making the same mistake)
• Why social media feels very hard for a lot of business owners and marketers
• How to get access to the Savvy Social School for an entire year for 🎉 FREE 🎉

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/200

You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? 

“Modern social media queen” Becca Booker’s here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. Plus get her pro tips for creating your Reels.

In this episode of the podcast, we talk about: 

• How Becca went from custom coding her MySpace profile in middle school to running a profitable social media agency (with 3 employees!) right after college
• What to do if you're unhappy and unhealthy from stress in your corporate job and want to manage social media instead
• Lives vs. Reels — should giving away FREE content differ across mediums?
• The 411 on whether or not explosive follower growth can help or hurt your business
• Becca’s process for creating Reels, including how long she spends on them
• Our favorite video editor for filming Reels (hint: not IG)
• Where to remove the TikTok watermark, so you can quickly and easily repurpose your videos to Instagram
• If you want to "make money for making reels," do THIS
• What to do if your clients say "I don't have time for this" to making Reels
• Why she recommends charging by the hour for Reels
• Tips and tricks for getting started showcasing your business with Reels

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Northern-California made, Becca received a double-major in Marketing and Journalism from Barrett, The Honors College at ASU and now lives under the sun in Phoenix, Arizona. Shortly after graduating, Becca created her business and quickly became a respected entrepreneur in the valley.

Dubbed the “modern social media queen” by AZ Foothills, Becca is revolutionizing the social media game and inspiring brands to use innovative tactics to grow their social media. She also is a loving dog mom of Jojo the Heeler mix (why yes, her dog has an Instagram), and can be found with a Venti Iced Soy Matcha Latte in hand at almost all times.

Website: https://www.homemadesocial.com/
Instagram: https://www.instagram.com/homemadesocial_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/199

Most new social media managers find clients on job marketplaces. But if you don’t have hours to burn competing for contracts…

…try a paid course. That’s where I’ve found some of my best clients — clients who can afford my services. My secret to standing out? You’re gonna laugh! My husband loves to tease me about this: I’m the star student, the one who reads the whole book AND takes notes before writing my report. I show up. Get seen. And heard (including when I talk about my business!).

Try it! And listen to this week’s episode for the 4 other places to find your perfect-fit clients.

In this episode of the podcast, I talk about: 

• Where your DREAM clients are hiding
• Tips for whatever stage of your growth journey you're in right now: newbie, mid-size freelancer, or veteran entrepreneur
• The 411 on Fiverr and Upwork for finding new clients
• What to do if you're struggling competing in a saturated market (with many lower-priced competitors)
• How you can hone your other skillset: managing clients
• Referral partners: Who are they? And why do you NEED them?
• Why you don't need tons of clients, just a solid group of GOOD clients
• Should you use social media marketing to get clients?
• How you could have me sending you leads as early as NEXT fall

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/198

What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business. 

Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re all search engines. 

In this week’s episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for turning pin-spiration into sales.

In this episode of the podcast, we talk about: 

• Why Pinterest marketing is different from social media marketing
• Kate's journey from living on food stamps with her family of 5 to running a Pinterest agency serving hundreds of clients (& employing a team of 35!)
• The Inspire-Inform-Decide Pinterest buyer's journey Kate uses at her agency
• 2 key metrics to track in Pinterest analytics
• Blogging →  how important is it to your Pinterest marketing strategy?
• The BIGGEST mistake business owners make when tracking their results on Pinterest
• What to do if you don't want to write a long blog post, but you need to walk your audience through a complex idea
• Kate's "Content Lineage" approach to content creation (& which platforms she prioritizes)
• What the future holds for Pinterest 
• Changes Pinterest is making to shorten the Pinterest buyer's journey

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

Website: https://www.simplepinmedia.com/

Pinterest: https://www.pinterest.com/simplepinmedia/_created/

Instagram: https://www.instagram.com/simplepinmedia/

Facebook: https://www.facebook.com/simplepinmedia

LinkedIn: https://www.linkedin.com/in/kate-ahl/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/197

Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU?

What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be (before you started your own business)? YOU CAN!

Because productivity powerhouse Kris Ward is here to share her Win-the-Hour-Win-the-Day philosophy for running your biz and social media.

In this episode of the podcast, we talk about: 

• How Kris built a business that not only survived — but thrived — during her absence to grieve the loss of her husband
• Her strategy for slashing your workday from 16 hours to just 6 (& taking the entrepreneurial edge off!)
• 3 keys to finding balance as a business owner
• What is a "WIN team" (& how is it different from the kind of teams you typically find in corporate America)?
• The #1 trap that slows your business down
• Kris' tips for applying her WIN strategy to your social media marketing
• Why pretty much any process — even your creative one — can be systematized to save YOU time
• Taking a purposeful approach and setting up the support systems to amplify your results
• "Engagement Stuffing”: the Super Tool you NEED now!
• Considerations for finding your return on investment in social media tasks you're outsourcing

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Kris Ward is widely recognized as the leading authority in building your business by leveraging your Time, Team, Super Toolkits.  Kris is the founder of the Win The Hour, Win the Day philosophy.  She helps entrepreneurs create their W.I.N Team (what is next) team using her signature Super Tool Kits so you can get your Idea to execution and make your ambitions come alive!! 

After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was thankful to see that her business had not only survived her absence but was thriving.

Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.  

Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC’s The Secret Millionaire - James Malinchak.  She has been featured on award winning podcasts, radio and TV shows.

Website: https://www.winthehourwintheday.com/

Win The Hour Win The Day Podcast: https://podcasts.apple.com/ca/podcast/now-your-business/id1484859150

Linkedin: https://www.linkedin.com/in/kriswardbuildyourteam/

Facebook: https://www.facebook.com/krisward.ca

Twitter: https://twitter.com/krisward

Instagram: https://www.instagram.com/kriswardlive/

Clubhouse: @krisward

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/196

If you’re a coach, thought leader, or online expert — your zone of genius is helping people. But you’re also a business owner, which means you have to sell your services and knowledge. Or do you? 

Because the most successful passion-led entrepreneurs on social media aren’t selling. They’re storytelling! Discover how to stand out with your own tales in this week’s episode.

In this episode of the podcast, I talk about: 

• How to stand out on social media when competition is steep and engagement declining
• The 2 main types of content you're posting on social media
• A crucial question to ask yourself when determining WHY your content isn't gaining traction
• What the 3 Ws are and how they can ensure your posts are resonating with your target audience
• Why it's so, so important to empathize with your audience at EVERY stage of their buyer's journey
• How powerful storytelling is for your social posts
• What you're missing out on by ignoring TikTok
• One of the easiest ways to boost your engagement (that won't cost you a penny!)

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/195

Daunted by starting your first podcast? Trust me, it’s much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called “gurus” made you feel like you had to build an entire studio in your basement and buy special mixers just to get your message out. 

All of that changed with She Podcasts, the now 21,000-member strong online community and live event supporting podcasters from all walks of life on their journey. 

Meet my dear friends and the founders — Jessica Kupferman & Elsie Escobar — in this week’s episode.

In this episode of the podcast, we talk about: 

• Elsie and Jessica's entrepreneurial journey from Facebook group to 21,000-member community and live event
• One of the biggest factors behind their Facebook group's 60% leap in growth since 2018
• Jessica and Elsie's secret to building iron-clad trust with their Facebook group and fans
• The magnetic power of "doing the right thing"
• Factors to consider before monetizing your thriving online community
• What you can learn from them about maintaining a healthy business partnership
• Making people feel seen and heard vs taking your podcast to the "next level"
• Finding connection with fellow podcasters with completely different lifestyles, interests, and areas of expertise
• Where the women behind She Podcasts see social media going in the next couple years
• The pressure to constantly "be on" with social media and how Elsie protects her peace

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results.

Try them out for yourself today: https://onlinedrea.com/sendible

About the Guests

Jessica Kupferman started her podcast to see if she could grow her online business. Someone invited her on a podcast and instantly she was hooked. She wanted to be a guest on more, but when she took a look at business shows, she found that they were a lot of “young, white dudes interviewing other young, white dudes.” Exasperated, she started her first podcast and instantly gravitated to other women who were also podcasting then. 

After attending a conference, she started a Facebook group called “Women Who Podcast” and added the other amazing women podcasters she spent time with, including Elsie Escobar. Little did she know that Elsie was a podcasting veteran who knew TONS of women who wanted to join the group, and she had been thinking about starting a women's podcasting group. 

To make a long story short, Elsie had some amazing ideas, Jess was great at helping them come to life. Together they are dedicated to helping women overcome whatever obstacles stand in their way in order to be able to express themselves, specifically through the medium of podcasting. 

Website: https://www.shepodcasts.com/
Instagram: https://www.instagram.com/shepodcasts/
Facebook: https://www.facebook.com/shepodcasts

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/194

Option 1: Spending hours on a blog that sends prospects to your website for years.

Option 2: Burning hours on a Reel that disappears in 24 hours.

Which would you choose? The latter, right? That’s why it’s so, so important to understand the different roles search and social media play in your sales funnel.

Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week’s show.

In this episode of the podcast, we talk about: 

• What exactly SEO is and why you need it
• SEO for local businesses vs online businesses: what's the difference?
• Your content strategy for attracting clients who don't know they need your service yet
• Why "SEO is like a first date" with your prospect
• Understanding the sales funnel and where SEO and social media fit into it
• #1 way to get found online in today's ultra competitive search results
• 3 tips for standing out in YouTube, Google & Stitcher search 
• Upping search exposure for your podcast (hint: follow my lead!)
• Meg's "power platform" for social media
• The type of content that earned her a 300% increase in subscribers on YouTube in just 1 month
• What to do if you're outsourcing your social media and want to make sure they GET IT RIGHT

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results.

Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. 

Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers.

SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish.

Website: https://loveatfirstsearch.com/
Instagram: http://instagram.com/loveatfirstsearch 
YouTube: https://www.youtube.com/c/loveatfirstsearch 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/193

Are you a free spirit? Me too! Except with social media marketing because I wouldn’t own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if…

…I’d kept posting whenever “I felt like it.” That willy-nilly approach got me nowhere. And I see it stunt online business owners’ growth on social media. ALL. The. Time. That’s why I’m here today to teach you how to kick it to the curb.

In this episode of the podcast, I talk about: 

• How busy online business owners can create better social media habits
• #1 shift to take social media from painful chore to satisfying practice
• Finding your sweet spot for how long to spend creating content each week
• Getting out of the "I-wanna-post-five-times-a-week" trap
• 3 tools to help you build good social media habits
• Business owners’ toughest habit to keep
• How NOT to scroll social media all day because you didn't do THIS
• The least glamorous habit with the greatest impact on your business growth
• What all the looky-loos really mean for your social media metrics
• Why you're MISSING results if you're only looking at one metric

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/192

Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It’s exhausting, right?

Even worse?

You lose yourself along the way — and the plot.

Travis Brown knows ALL about it. Because he was in the same spot before he made THIS shift & exploded on Instagram. Listen to this week’s episode for all the deets.

We talk about: 

• Why I've been stalking his social media strategy for years
• The #1 SHIFT behind Travis' explosive growth on Instagram
• How Carousel posts unlocked a new way to communicate online for Travis
• His trick for making your online personal branding so, so simple
• Travis' 45-minute creative process for Carousels
• His secret for telling a great story & getting people involved on Instagram
• The lowdown on engagement: just how important is it to your social media strategy?
• Your new secret weapon for building your community on social media

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Travis Brown is your podcast Good Samaritan.

His mission is to help creators grow top ranked shows, collect raving fans, and monetize themselves to become full time creators through his punk rock ethos and do it yourself attitude. 

He’s launched hundreds of podcasts and edited thousands at Podcast Buddy. He created a tool called Pod Decks for creators to always spark a great conversation.He runs a mastermind group for podcasters at Podcast Builder Club.

Being a full time creator isn’t as complicated as you may think. Travis wants to help you grow your podcast and live the life of your dreams.

Websites: https://www.socialboom.me/, https://poddecks.com/, https://www.podcastbuddy.co/
Instagram: https://www.instagram.com/travisbrown/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/191

YouTube is 🔥 y'all!  How do I know? 

✔ It’s been instrumental in building my reputation as a social media expert.
✔ It’s helped me attract loyal fans & NEW clients.
✔ It’s even where I met my husband!

How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week’s episode. So listen up!

In this episode of the podcast, we talk about: 

• Trena's sage advice for getting started with YouTube
• How Trena first discovered the "most powerful marketing" she'd ever seen on YouTube
• Why you shouldn’t feel bad if you’re not a natural vlogger
• Should you have separate channels for talking about your personal life & biz?
• Where to send viewers: your website or your other videos?
• The #1 thing you need to perfect in order for your video to be successful
• The factor that determines how long your video should be
• Where the "golden number rule" of 10 minutes came from
• What Trena's "Firework Approach" is & how can you use it to make YouTube (& your biz) happy
• Trena's trick for juggling raising two small kids, running two businesses, and crushing it on YouTube
• Unpacking "watch through" & how to measure your audience retention
• Trena's exact-numbers formula for getting your video to GO VIRAL
• Her surprising tip for repurposing your YouTube videos into Reels
• Where to promote first: Instagram Video or YouTube

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

As a YouTube strategist, Trena, who has a  Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn’t have to!

Website: https://www.trenalittle.com/
YouTube: trenalittle.com/youtube
Instagram: https://www.instagram.com/trena_little/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/190

You don’t have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you’re burned out after spending 6+ hours on just one post.

Is social media the problem? Or are you making one of the top five mistakes that stall business growth on social platforms?

In this episode of the podcast, I talk about: 

• 5 lessons you need to know as you're growing your biz on social media, so you can set yourself up for success
• Why likes and comments aren't the right metrics for some industries 
• The REAL reason I narrowed my focus to coaches, thought leaders, and online educators
• The one shift I made to increase the success of my social media marketing
• The hard truth behind your sluggish growth on social media
• How being an overachiever is great for running a business but can hold you back from success on social media
• The HUGE difference on your results between 0% and 1% effort
• Top 2 reasons business owners are inconsistent with social media
• Want to confuse your audience? Do this…
• How my agency hit over $800,000 in revenue with just 7,000 Instagram followers last year
• …and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/189

Big brands are quitting social media. Should you? 

Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social.

He admits social media has a problem & shares what you should do INSTEAD of going dark.

In this episode of the podcast, we talk about: 

• The REAL problem with social media right now   
• Why posting consistently is only a small part of building your brand with social media
• The reason his agency cringes when clients ask for more likes, comments, and shares
• One metric (out of the hundreds) with which Rik gauges his clients’ online success   
• His thoughts on Lush calling social media quits (hint: bad move!)
• What Burger King can teach you about competitive plays on social media
• How Gen Z is shaping trends on social media (including my eyeglasses!)
• Ask your audience THIS question if you want to create a more positive online community
• What Duolingo's getting right with its social media strategy
• The truth about the algorithms giving social media a bad rap 

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Rik Courtney is the founder of Be More Social, an award-winning social media marketing and communications agency. An entrepreneur by trade, knowing everything there is to know about marketing and building a business online.

Today, he has successfully set up franchises across the country as he aims to help the 1% of the 5.9 million businesses in the UK. In a couple of years, he seeks to take Be More Social globally. In addition to this, Rik is the CEO of Be More Group, which covers industries from health and fitness, weight loss, business growth and creativity - a true reflection of Rik himself. The Be More Group offers a diverse array of accountability solutions born from the many years of experience Rik has had in business.

Website: https://rikcourtney.com/
LinkedIn: https://www.linkedin.com/in/rikcourtney/

Facebook: https://www.facebook.com/rikcourtney75

Instagram: https://www.instagram.com/rikcourtney_/

Twitter: https://twitter.com/rik_courtney

YouTube: https://www.youtube.com/channel/UCXgdMZu1thcn4ZfGjcX7kgw

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/188

Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right? 

Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients on social media.

In this episode of the podcast, we talk about: 

• Why Allie believes traditional marketing is dead
• The origin story behind the name of her humor-driven agency, "Obedient"
• Your first step toward building a memorable brand (without traditional marketing)
• Her agency's methodical, systemized approach to making brands funny
• What her "Can They Brand That?" social media strategy is & why it's so effective at attracting clients
• Fans vs. clients: how do you know which you're attracting on social media?
• The flashing red sign that it's time to pivot your social media strategy
• Ice cream, body care, golf apparel, and even funeral services—Obedient's strategy for making ANY brand funny
• "The most delightful" (and hilarious) onboarding experience you'll ever hear about

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn’t a matter of taste, it’s a matter of survival. 

With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. 

Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives). 

They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they’ll make an exception. 

In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts. 

To conclude this li’l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.

Website: https://www.obedientagency.com/
Instagram:

https://instagram.com/obedientagency

Twitter: https://twitter.com/obedientagency

Facebook: https://www.facebook.com/obedientagency

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187

Spending hours creating fresh content for social media? Stop. Because that’s not how to grow your audience anymore. 

Discover how to get better results with less content using the “Digital Brain” social media strategy in this week’s episode.

In this episode of the podcast, I talk about: 

• The algorithmic shift that's making social media easier for business owners in 2022
• How long your Facebook lives should be to attract views and engagement (hint: not what you'd think!)
• The surprising (& shocking) 7-hour Instagram Live that went viral
• Why you don't need as much content to please the algorithms and people on social media this year
• What sets TikTok apart from the rest of the social platforms (including YouTube)
• The algorithmic shift that's making social media easier for business owners in 2022
• The "Digital Brain" social media strategy: what is it? And how can you leverage it to STOP creating new content? 

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/186

Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine? 

DITCH ‘EM!

If anyone can show you how — it’s Abbey Ashley. She pivoted from a full-time corporate career into a booked-out virtual assistant in just 4 months (while on maternity leave!). She shares how you can too in this week’s episode.

In this episode of the podcast, we talk about: 

• What a virtual assistant (VA) is & what they do
• How Abbey pivoted from the corporate world to booked-out VA in just months (while on maternity leave!)
• Why you shouldn't be afraid of experimenting (& failing) on your journey to building your online business
• The key differences between marketing a digital, service-based business vs. a course on social media
• Your first step to creating a successful online course
• How she grows her email list by 100 people a day
• The hidden benefit of letting go of the reins to your team
• Her simple rule for choosing a social media channel to start & grow your virtual assistant business

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Raise Your Rates Free Audio Series

You don’t have to figure everything out on your own. Get the support & guidance you need to raise your rates with confidence so you can attract clients who LOVE what you do & appreciate your work. And finally have enough time to focus on what’s really important: growing your business (sustainably) and LIVING your life for You.

Sign up to access the free 3-part audio series: https://onlinedrea.com/training

About the Guest

Abbey Ashley is the CEO of The Virtual Savvy, where she teaches aspiring virtual assistants how to launch and grow their own at-home business. She was able to leave her full-time, corporate job in just four short months after starting her own virtual business (while on maternity leave!).

Abbey leads a community of over 65,000 virtual assistants via her email newsletter and Facebook community. She has also appeared in many online publications and podcasts including NBC News, Smart Passive Income, The Side Hustle Nation podcast, and more.

She lives in Springfield, Missouri with her husband and two young children. Download Abbey’s FREE Virtual Assistant Checklist & Starter Kit at thevirtualsavvy.com/checklist

Website: www.thevirtualsavvy.com
Facebook: https://www.facebook.com/TheVirtualSavvy

Instagram: https://www.instagram.com/thevirtualsavvy

YouTube: https://www.youtube.com/c/AbbeyAshley

Pinterest: https://www.pinterest.com/thevirtualsavvy/

LinkedIn: https://www.linkedin.com/in/thevirtualsavvy/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/185

The one thing LinkedIn has that no other platform does? Your list of qualified leads.

All you have to do?

Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show.

In this episode of the podcast, we talk about: 

• The BIGGEST problem with cold selling LinkedIn solves.
• #1 advantage LinkedIn has over ALL other social platforms. 
• Brynne's strategy for guarding your network from spammers.
• What is an "Ideal Client Profile" and why you need one to sell on LinkedIn.
• Her 7-step workflow for warming leads before connecting on the platform.
•  "Socially surround"—the lead warming tactic you NEED in 2022.
• Why name dropping is your best friend as a business owner on LinkedIn.
• 5 elements content must include to create lead and conversation opportunities.
• Your solution to content creation overwhelm (& still getting "INTENSE ENGAGEMENT" on your posts).
• How this coach warms leads with engagement alone.
• The KPI that matters when social selling on LinkedIn.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

Website: https://socialsaleslink.com

LinkedIn: http://Linkedin.com/in/BrynneTillman

Making Sales Social Podcast: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/184

Attention passion-led, online business owners: If you’re looking for…

…personal & professional growth…

…BUSINESS GROWTH…

…& to make a difference in professional lives in 2022…

…then LinkedIn is the platform for YOU. With nearly 800 million members, opportunities abound. Leverage them with these 7 trends.

In this episode of the podcast, I talk about: 

• How LinkedIn is differentiating itself from Facebook (hint: data...)
• LinkedIn's AI-driven tactic for squashing cold DMs and spam bots on the platform
• The latest LinkedIn trend for fostering engagement
• Which LinkedIn features to leverage for your business in 2022
• What you need to know about LinkedIn's creator mode (& how to get featured on it)
• Your ticket to posting on the once-exclusive LinkedIn Live
• LinkedIn's NEWEST feature & the best way to get your big ideas in front of an audience

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/183

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. 

Then this episode is for YOU. 

Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice.

In this episode of the podcast, we talk about: 

• How Eleanor overcame her imposter syndrome (& you can too!)
• Eleanor's brand architecture for building authority and followers via social media
• 3 questions she asks herself when developing marketing messages
• #1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology)
• Is more always better when you're growing a business? Hear Eleanor's contrarian take
• Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner?
• Her 90/10 goal ratio for posting content and engaging with people who comment on it
• Eleanor's 4 metrics that matter to prove marketing success
• The highest value tasks you can be doing in your business (like 10k value tasks)

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030. 

Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more.

Websites: https://eleanorbeaton.com/, https://safi-media.com/

LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Instagram: https://www.instagram.com/eleanorbeaton

Facebook: https://www.facebook.com/eleanor.beaton.10

Twitter: https://twitter.com/eleanorbeaton

Instagram: https://www.instagram.com/safi.media/

Facebook: https://www.facebook.com/safimedia/

LinkedIn: https://ca.linkedin.com/company/safimedia

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP.

If this is you… you need to listen to today’s episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media. 

In this episode of the podcast, I talk about: 

• Why you don't need new content (you need THIS instead)
• How to figure out the role social media plays in your business
• 3 boundaries you must set in order to grow your business on social media
• The secret to slashing your content creation time down to just 1 hour a week
• My proven method for building an online community in just 10 to 20 minutes a day
• 4 ways to connect with your community (& find new members)
• The metrics that REALLY matter to your business growth 

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/181

Who are you? 

That’s what clients wonder when considering your brand—ESPECIALLY if you’ll be coaching them through life-changing transformations. 

And a lot of liking and trusting someone (be it a person or business) comes down to values. 

Discover how to define and speak your brand’s values in this week’s episode.

In this episode of the podcast, I talk about: 

• Why sharing your brand values is good for your business
• #1 reason business owners struggle with speaking up about their values
• How to be social-media-ready the minute controversial events go down
• The fascinating way to uncover your strengths & translate them into business values
• What your employees need from you as a business owner & boss (that will help you embody your brand values)
• The benefits of routinely feeling UNCOMFORTABLE
• …and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/180

Is this you? 

Take a deep breath. Because you’re not alone. 

Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE!

In this episode of the podcast, I talk about: 

• My proven method for approaching social media WITHOUT all the decision making, overwhelm, and emotional drain.
• How to use social media to build partnerships that benefit your business.
• Your first step to clarity & calm with social media (especially if you're doing ALL of the things).
• How to embrace social media for your business (even if you're introverted). 
• The surefire way to get yourself to show up on social media—CONSISTENTLY.
• Why comparing yourself to others on social media (or anywhere) is so, so detrimental.
• An important tip about building your social media "muscle," so you don't burn out & quit.

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/179

50k?

Megawatt charisma?

Social media subject matter expertise?

None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC).

In this episode of the podcast, we talk about: 

• How Nicole started (& grew) a social media agency after being laid off because of COVID. 
• Why the first step to becoming an agency owner starts with this shift.
• Freelancer vs. agency: what's the difference when it comes to performance?
• A peek behind the curtain of her full service agency (ALL the services she offers).
• The 2 types of social content that are super hot right now.
• How to get client buy-in for video content.
• Nicole's #1 tip for getting waaay more exposure (without having to pay for it).
• 3 social media metrics Nicole tracks for her clients to see what's working (& what's not).

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media

Website: thrivecollectiveco.com

Instagram: https://www.instagram.com/thrivecollectiveco/

LinkedIn: https://www.linkedin.com/in/nicolehamzeloo/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/178

There’s no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society’s mirror.

How can you stay relevant?

Use these 6 tactics to harness the shifting tides of social media in 2022.

In this episode of the podcast, I talk about: 

• 4 trends for social media marketers and business owners to watch in 2022.
• The simple tactic TikTokers are using to blow up right now (& you can too).
• Short vs. long content: what's winning in 2022?
• The TikTok tactic that makes selling cold audiences on your content waaay easier.
• Why breaking this social media marketing taboo is your ticket to TikTok success.
• The 2022 prediction that'll save you time on content creation.
• #1 shift that’ll make it easier for your business to get in front of new audiences next year. 

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177

Is work-life balance a myth?

It depends on how you define it. And if you’re like a lot of business owners, your expectations could leave you burnt out and unhappy.

Serial entrepreneur Stacy Tuschl joins me on this week’s episode to share her secrets to feeling balanced (even while running several multi-million dollar businesses AND even in the midst of chaotic shifts like the pandemic).

Plus, how she applies her proven approach to leveraging social media for biz growth. Listen now.

In this episode of the podcast, we talk about:

• How, at just 18 years old, Stacy turned her passion into a multi-million dollar business she still runs today.
• 3 questions to ask when your business needs to pivot (quickly) because of massive shifts like the pandemic.
• Stacy's secret to work-life balance as a mother and serial entrepreneur.
• Her warning about comparing your business (and life) to those of others.
• An inside look at the dynamic team of creators behind Stacy's powerhouse social media presence.
• Her practice for showing up personally across all her social content (even the pieces her team handles).
• Stacy's formula for measuring her return on investment in social media.
• The importance of diversifying your social media strategy: paid AND organic; varying paid platforms; strategic partnerships; and more.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today.  Stacy is a bestselling author, and founder of the Foot Traffic Formula - helping small businesses around the world get more customers in the door.  The Foot Traffic Podcast now has over 1 million downloads and is frequently on the top 30 of all marketing on iTunes where she’s interviewed guests like Suze Orman.  Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration.

Website: https://stacytuschl.com/

Facebook: https://www.facebook.com/stacytuschl

Instagram: http://www.instagram.com/stacytuschl

LinkedIn: http://www.linkedin.com/stacytuschl

Pinterest: http://www.pinterest.com/stacytuschl

Podcast: https://stacytuschl.com/podcast/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/176

Platforms change, but the key to selling (without being salesy) stays the same…

At least if you ask Antonio Thornton.

He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He’s helped more than 250,000 business owners boost their profits. Faster. And his “Offer Trifecta” marketing strategy can bring in 25X ROI—on ANY platform.

How does Antonio do it? Listen to today’s episode to find out (& get his bonus offer to 3X your income in the next 3 months working ⅓ the time).

In this episode of the podcast, we talk about: 

• How he turned his greatest obstacle (getting clients) into his competitive advantage—to the tune of $15k in monthly revenue for his clients.
• How Antonio gets the "Yes" from big companies like Bob Proctor and Facebook (& you can too!).
• Why you’re always marketing to people. Not companies. Even in B2B.
• Antonio's warning to business owners who want to do it all on their own.
• What to do when you can't afford to hire employees but need help.
• Antonio's "Offer Trifecta" marketing strategy that can bring in 25X ROI.
• His simple advice to start measuring your results (that you can use to get started today).

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the “Profit Engineer”, Antonio is sought after for his mastery of direct response marketing and business growth strategy. 

Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life.

Website: https://fearlessimpact.com/

Instagram: @fearlessimpact

Twitter: @fearlessimpact

Facebook: Fearless Impact 

YouTube: Fearless Impact 

LinkedIn: https://www.linkedin.com/in/antoniothornton/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/175

A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger. 

But the competition is STEEP.

How can you set yourself apart? Listen to today’s episode of the podcast for the 5 keys to your business growth in 2022 (whether that’s getting more clients or up-shifting into a fully staffed agency). 

In this episode of the podcast, I talk about: 

• The #1 skill you need to master heading into 2022 to own the latest platforms like TikTok.
• Questions to ask yourself to get more wins for your clients & stay competitive.
• Is it really a good idea to double your rates?
• 3 factors to consider when calculating your new rate.
• Why your business will never grow if you don't do this…
• Who to hire based on your revenue: $100k, $250k, or $500k.
• 5 ways to WOW your clients, so they stick with you (& send referrals).

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/174

Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you. 

What is TikTok? And why is it so great for passion-led business owners? Listen to this week’s episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video. 

In this episode of the podcast, I talk about: 

• Why TikTok is shifting the way we approach social media marketing (& how you can leverage the change for your business).
• 3 features that set TikTok apart from other social media platforms.
• TikTok vs.YouTube: which platform offers better video editing tools?
• TikTok algorithm whispering: 6 ways to get your videos in front of the right people.
• The seemingly taboo tactic for embedding yourself into the culture of the app.
• How long should your TikTok video be: 3 minutes, 1 minute, or 10 seconds?

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/173

How do you make a good first impression with your ideal clients on social media, so they take the next step on their conversion journey with you?

Start by optimizing your profile. Find out how in this week’s episode of the podcast. 

In this episode of the podcast, I talk about: 

• The 3 W's of a high-performing social media profile.
• #1 question to ask to generate dozens of social media posts.
• Why the little details matter for attracting (& converting) your target audience with your social profiles.
• How to drive more conversions with your LinkedIn, Facebook, or Twitter cover photo.
• 3 proven calls-to-action to compel users to take the next step.
• How to direct your visitors’ conversion journey with your curated content—whether Instagram story highlights; TikTok & YouTube playlists; or Facebook & Twitter pinned posts.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/172

Exhausted from trying to create original content for EVERY. Single. Platform? 

Well, stop now. 

Because you’re about to discover a simpler, easier way: content repurposing. Tony Robbins does it. Starbucks does it. And you’ll do it too (the smart way) after listening to this week’s episode. 

In this episode of the podcast, I talk about: 

• Your #1 consideration before creating content, so you get the most bang for your buck.
• 3 strategic ways to slice, dice, and reuse your content. Over. And Over. Again!
• What evergreen content is and is not (plus, why you should never do this with it).
• My account managers’ secret to not only producing more content with less work but also owning the voice of our clients.
• The Dos and Don’ts of reusing content.
• 4 tactics for refreshing content before reusing it on Twitter, so it doesn’t get flagged. 

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/171

Starting (and growing) your online biz doesn’t have to feel like you're handcuffed to the keyboard. There’s an easier way…

Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business. 

In this episode of the podcast, we talk about: 

• Your 20-minutes-a-day strategy for engaging with your online audience.
• How to let go of the content creation reins (and ensure it stays on voice).
• Why a smaller, super engaged audience converts 5% better.
• 3 questions to ask when determining the ROI of your social media efforts.
• Her #1 Tip for introverts to up their DM game AND conversions. 
• How much time you should be spending on content creation (hint: not as long as you think!)

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.

Not one to shy away from sharing the whole kit and caboodle, the Freedom Driven Success blog is jam-packed with straightforward strategies, behind-the-scenes insights, and powerful insights about what it really takes to run a business that serves you first.

Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses.

When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings.

Connect with her at freedomdrivensuccess.com or on Instagram at @freedomdrivensuccess

Website: https://freedomdrivensuccess.com

Instagram: https://instagram.com/freedomdrivensuccess

Facebook: https://facebook.com/freedomdrivensuccess

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/170

Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)?

Rebecca Simon was in the same boat. 

Then she exploded. To 25k followers.

How’d she do it? Listen to today’s episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok. 

In this episode of the podcast, we talk about: 

• How to leverage the skills from your 9-5 job into a profitable online business
• What to do when you've got the online-biz-owner blues
• The surprising cure to TikTok content-planning block
• Choosing between trending topics vs. what your audience really wants
• Tricks & tips for driving sales & conversions on TikTok
• Rebecca’s proven strategy for selling courses on the platform.

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.

Prior to launching her business, Becca worked in human resources for highly esteemed companies, including 24 Hour Fitness and Target. She quickly climbed the ranks, standing out as a natural leader in her field, before starting a side hustle as a VA in December of 2019. 

Since then, Becca has more than doubled her corporate salary and made strategic pivots within her business. She shifted from working as a VA, to putting her HR skills to even better use as an OBM, to now coaching other virtual service providers to build their own thriving online businesses. She has built a community of over 22,000 entrepreneurs, providing a safe space for her audience to feel supported, educated, and inspired. 

When she’s not working, Becca loves to travel with her fiancé, Nigel (the sunnier and more tropical the location, the better!). She holds a B.A. in Human Development from California State University in Long Beach, and currently lives in Huntington Beach, CA

Website: www.workwithbecca.com

Instagram: @workwithbecca

TikTok: @virtualassistantcoach

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/169

If you’ve been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)...

...Because you’ve been to too many online marketing events already this year...

...Because your brain can’t handle another tip or resource or hack...

...Because you’re sick of learning how to grow your biz online AND then doing nothing…

...then you need to listen to today’s interview with Lanie.

In this episode of the podcast, we talk about:

• One of the biggest misconceptions about automating your systems and processes (that’ll have you pulling out your hair!)
  
• The back-of-a-cocktail-napkin simple way to get started with project management software
  
• How to make “very big, like big pants CEO decisions” about which metrics to measure
  The one tool no online business owner should ever be without
  
• 3 questions to ask yourself when interpreting your performance data
  
• How to get your FREE Pass to OMGrowth Live

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lanie is the host of the OMGrowth podcast and loves showing online bosses - like literally, using graphics and dashboards and workflows - exactly what they need to tap into their own OMGrowth moments. Her favorite topics include Airtable, your conversion rates and what song to play next on the jukebox. She's the proudest nerd I know and that works out really well for anyone who knows her because she loves to do and share the nerdy stuff so we don't have to!

Website: https://www.omgrowth.com/

Instagram: https://www.instagram.com/omgrowth/

OMGrowth Live is free at https://onlinedrea.krtra.com/t/lnawN2VZSgCp

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/168

Copy stalking. 

This tactic has rocketed our clients’ social media engagement and conversions. It’s flooded our inbox with referrals. It drives everything we do at the agency. And it’ll make your life 180% easier.

Are you ready to become a dangerously good copy stalker? Because my Senior Account Managers are here today to share with you what it takes: from tracking down copy across marketing channels, to hunting for the words and catchphrases that make the brand voice unique, and uncovering key definitions of success and challenge.

Plus, 6 other social media tactics we can’t live without—and you won’t either after you listen to this episode of the podcast.

This week we talk about:

• Our must-have tool for giving your social media strategies legs (and keeping them running!).
• The 5 Pillars of Content Framework that take the guessing—and stressing—out of creating your social posts.
• How to keep your content fresh with a “Living Social Media Strategy.” 
• Why engagement metrics don’t tell the whole story about what’s working (and what’s not) in your social media marketing strategy.
• The #1 Reason behind your social media burnout. 
• What it takes to prolong the lifespan of your client relationships (hint: not just good work & results). 

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guests

Meet our team of social media rockstars…

Lianne Fernandez

The “OG account manager” who’s been with us since day one! Lianne helped us perfect our copy stalking tactics waaay back in 2016. And today, she’s still slaying social media strategy for our clients from her home office in Manila.

Katy Fann

A true “metrics maven.” Katy can troubleshoot any social media strategy from her home-base in Tennessee.

Instagram: http://instagram.com/authorkatefann

Diodi van der Berg

Beaming into meetings all the way from South Africa, Diodi’s an ace at client management, keeping cameras rolling and clients smiling.

Instagram: https://www.instagram.com/diodivdberg/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/167

Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. 

If you’re considering diving into the world of Facebook Ads, you’ve got to treat it like any other new tool that you learn to use in your business. And as an adult, sometimes we don’t want to learn new things. We just want to KNOW, you know? But unfortunately, it takes time to get the hang of it. 

The good news? You don’t have to start from 0. In this episode of the podcast, Andréa Jones sits down with Julie O’Hara, the resident Facebook Ads Specialist at OnlineDrea Inc., to talk about: 

• When business owners should consider starting a Facebook Ad strategy
• How to measure success with your ads. 
• How to navigate some of the latest updates with ads
• Some of the new features like Instagram Reels Ads 
• The importance of building a customer journey around your ads

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

After learning to run ads for her previous health coaching business, Julie shifted to full-time Facebook Ads consulting in 2019. Helping online business owners use the most advanced advertising tools available to grow and reach new people is endlessly rewarding for her. 

Julie specializes in list-building, launching and evergreen funnels for small and medium-size businesses. She also loves teaching other service providers how to run ads for clients. You can reach out to her by email at julie@heartsandbrainsconsulting.com.

Website: https://www.heartsandbrainsconsulting.com/

Instagram: https://www.instagram.com/heartsandbrainsconsulting/

LinkedIn: https://www.linkedin.com/in/julieohara/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/166

For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. 

Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community.

In this episode of the podcast, I talk about:

• The challenges I was having with Fanbooster
• What I looked for in other tools
• A few tools I tried that didn’t work for me
• Why I chose Sendible as the best fit social media management tool for my agency

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/165

Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it.

But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions?

In this episode of the podcast, we talk about: 

• What Stoicism is and how we can apply it in business
• Navigating differing opinions online 
• How to utilize emotional intelligence to communicate effectively on social media
• Internal strategies to train ourselves to be less reactive and more intentional
• Our opinions on cancel culture 

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Sarah Mikutel is an American expat based in England and believes freedom is about more than getting on a plane — it’s about becoming the most heroic version of yourself. 

As a certified clarity and performance coach, Sarah blends the ancient wisdom of the Enneagram and Stoicism with modern psychology to help clients create lives that set their soul on fire.

Website: https://sarahmikutel.com/

Instagram: https://www.instagram.com/sarahmikutel

Facebook: https://www.facebook.com/sarahmikutel

Twitter: https://twitter.com/sarahmikutel

LinkedIn: https://www.linkedin.com/in/sarahmikutel/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/164

Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers?

During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business.

In this episode of the podcast, we talk about: 

• The importance of a clear message and brand 
• Going beyond a list of tasks to describe what you do
• How much personality you should be sharing with your audience
• How sharing your personality impacts your sales funnel and lead generation

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Tolu Michaels is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably.

She's also the author of “Show Up” - a blueprint for creating a profitable brand while doing work you love, with clients you like.

Through her work with hundreds of clients, she’s concluded that you can be seen, heard, and hired without losing yourself or compromising your values. In fact, the more you put “you” into your work, the more you’ll get people to notice, trust you and pay what you charge.

According to Tolu, the world needs what you have, but how you show up influences what they’ll pay for it.

Website: https://tolumichaels.com/

Instagram: https://www.instagram.com/tolumichaels/

LinkedIn: https://www.linkedin.com/in/tolumichaels/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/163

There is so much value in outsourcing your social media, but how do you know if you’re ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business?

While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you’re outsourcing to the right person and you’re both set up for success.

In this episode of the podcast, I talk about: 

• The value of outsourcing social media
• 3 things you need to know before outsourcing
• The #1 hesitation of outsourcing and how to combat it
• 3 different types of people you could outsource to and the pros and cons of each
• Where to find social media pro’s you can trust

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/162

Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste?

Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn’t mean Facebook ads still can’t be wildly effective for your business. Yes! Even with the iOS updates!

Emily Hirsh breaks down everything you need to know about Facebook ads in this interview. 

In this episode of the podcast, we talk about: 

• How to know if you’re ready to start investing in ads
• The first thing you need to have in order to be successful with ads
• How to measure if it’s working and scale your ad spend
• What to do if your ads stop working
• How the iOS update is impacting ad strategy

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Emily Hirsh is a leading Digital Marketing Strategist, CEO & founder of Hirsh Marketing, and creator of The Hirsh Process. Hirsh Marketing works with influencers and game-changing entrepreneurs to grow their businesses and generate revenue using cutting-edge marketing strategies and killer creative.

Emily has assembled a top-level team of 25+ strategists, copywriters, graphic designers, and marketers who help remove overwhelm and allow entrepreneurs to stay in their zone of power. Through The Hirsh Process, Emily and her team continue to launch million-dollar campaigns and generate hundreds of thousands in ROI for her clients, every month. They’ve managed over $26 million in ad spend and generated over $106 million in revenue for their clients.

Website: https://www.hirshmarketing.com/

Instagram: https://www.instagram.com/emilyhirsh/

Facebook: https://www.facebook.com/hirshmarketing

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/161

Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people’s stress.

But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It’s a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow we can’t seem to let it go. 

So how can we use social media in a healthy way, without burning out or growing resentful of the apps? 

In this episode of the podcast, I talk about:

• How to use social media for your business when it feels stressful 
• A resource to help you with creating healthy boundaries with social media and how you want to use it
• The benefits of meditation for social media
• The number one tip for removing social media stress 
• The role of compassion when using social media

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/160

The news heard ‘round the social media marketing world is that Instagram is no longer “just a photo sharing app” and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they’ll be forced to start using video.

Before you panic, I’m sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media marketing, and how you can take advantage of these new changes instead of letting them weigh you down. 

In this episode of the podcast, I talk about:

• The new role of video on Instagram
• Why now is the time to build a personal brand
• Implementing new video strategy without overwhelming yourself
• Q&A session for your IG questions

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/159

Why is livestreaming so important in 2021 and should you be including it in your social media strategy?

There’s a distinct difference in energy between live streaming and a typical static post that can’t be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits.

Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend. 

In this episode of the podcast, we talk about: 

• The benefits of using live video, even for podcasters
• 3 amazing ways to leverage live streaming
• The surprising benefit that helps with market research
• How Restream can make live streaming easier and more impactful for your business

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Grace Duffy is the Virtual Events Manager at Restream, where she oversees their involvement in industry events - both big and small. She looks after a series of live shows hosted by a phenomenal line-up of live streaming experts on the Restream channels. 

Grace is also the co-host and producer of Social Media News Live, a weekly live show and podcast that keeps you up-to-date on what's happening in the world of social media.

Website: https://restre.am/GoLive

Social media:
https://www.linkedin.com/in/gracehduffy/

https://twitter.com/GraceDuffy

https://www.facebook.com/restreamio/

https://www.youtube.com/c/Restreamio/

https://www.instagram.com/restreamio/

https://twitter.com/Restreamio

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/158

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you’re still using organic growth methods. 

Building an online community using social media is very similar to dating in some ways, especially if you’re an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you’re gonna have to put yourself out there and be proactive about the process. 

So how do you build and manage a community without spending all your time scrolling on social media or stressing about being canceled? 

In this episode of the podcast, I talk about: 

• Our community first approach that builds your social media presence
• How to remove the “desperate” energy when engaging with others
• The subtle mistake business owners make when managing positive comments 
• Protecting your mental health when you get negative comments 
• The number one advice for managing your community with a team

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/157

People are naturally wired to connect with one another through story and today we’re discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! 

We’re uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward.

In this episode of the podcast, we talk about: 

• How storytelling differs from a content strategy
• The first steps to uncovering your story
• The unconventional question to ask that helps you find alignment 
• The difference between posting when inspired vs posting out of obligation

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Erin is a digital Visibility & Story strategist specializing in helping entrepreneurs and small businesses find and refine their path to revenue via Story, Visibility and modern, online, sales strategies.

She is an award winning journalist, blogger, consultant and strategist. She owns Erin Trafford Inc., which encompasses two digital properties: DIYPassion.com, a six-figure lifestyle blog and ErinTrafford.com, a coaching and consulting company.

She has worked with dozens of brands across North America; including Giant Tiger, Home Hardware, and Staples Canada, to create and develop content and influencer marketing campaigns.

She now fuels her joy and passion working with new, emerging and seasoned digital entrepreneurs to unleash their Stories and the power in their content.

Erin’s role is to help you uncover, tell and leverage YOUR Story.

Website https://www.erintrafford.com/

Instagram https://www.instagram.com/its.erintrafford

Facebook Page https://www.facebook.com/itserintrafford 

Facebook Group https://www.facebook.com/groups/erintraffordscontentclub

LinkedIn https://www.linkedin.com/in/erintrafford/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/156

Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer’s journey when creating social media content for your launch. 

In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer.

In this episode of the podcast, I talk about: 

• The 3 different stages of the buyer's journey 
• What type of content resonates with the buyers in these different phases 
• The stage of a buyer's journey you want to leverage to grow your audience organically
• The different stages of a launch and how they correlate with your buyers journey

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/155

Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create “content buckets” or rotate between a handful of content types. 

While that’s a step forward, it still doesn’t solve the problem of endlessly creating content that never moves the needle forward. You’ve just given them labels. 

So how do you really make sure that the social media content you create grows your audience and your business? I’m sharing a more effective way to think about content creation.

In this episode of the podcast, I talk about: 

• The 3 types of content you should be creating 
• The difference between promotional content and conversion content
• Content ideas for your social media
• A HUGE benefit to content type #3 that you don’t want to miss out on

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/154

If you’re currently a freelance social media manager, you might be wondering what’s the next step? How can you expand your business when you’re only able to manage so many clients? 

An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I’m able to spend my time, and it can do the same for you too! I’m sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well. 

In this episode of the podcast, I talk about:

• Going from charging $100 a week to 4-figure packages
• Why I chose to shift from freelancer to agency
• The benefits of having an agency
• The false comfort of being flexible with your services
• Where to find support in making the change from freelancer to agency

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/153

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. 

In this episode of the podcast, we talk about: 

• What you should focus on if you only have a few hours a week for social media
• How to choose a platform to focus on for your business
• How much content you should be creating 
• The difference between create content as a solopreneur vs with a team
• Content Ideas and what to do if you run out of ideas

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.

She is recognised alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. 

Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages. 

She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy. 

Teresa hosts a popular weekly podcast called ‘Marketing that Converts’ and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.

Website https://teresaheathwareing.com/

Facebook
https://www.facebook.com/TeresaHeathWareingUK/

Instagram https://www.instagram.com/teresa_heathwareing/

Twitter https://twitter.com/theathwareing

LinkedIn https://www.linkedin.com/in/teresaheathwareing

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/152

It’s time to talk about TikTok! It’s one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook. 

But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business?  

In this episode of the podcast, I talk about: 

• The pros and cons of TikTok as a user and content creator
• How being on tiktok and benefit your other social media channels 
• Deciding if TikTok is worth your time as a marketer
• What great content looks like on TikTok

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/151

The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks? 

In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works for you.

We talk about: 

• The first thing to think about as you start to create content in batches
• How to plan your content based on what’s topical
• How much time to spend on all of this 
• Some tools to improve your success 

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Kristen Westcott is a business growth and systems strategist who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn’t a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters, and creatives scale without the frustration that massive growth often brings.

Website www.kristenwestcottmedia.com

Facebook https://www.facebook.com/kristenwestcottmedia/

Facebook Group https://www.facebook.com/groups/howtogrowyourbiz

Instagram https://www.instagram.com/kristen.westcott/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/150

3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don’t have to follow the trends. 

What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you’ve been too nervous to rattle the cage too much, this podcast is for you!

In this episode of the podcast, we talk about: 

• The typical bro-marketing methods that keep value-based entrepreneurs feeling trapped
• The surprising new stat about people’s attention span 
• A breakdown of Michelle’s 3 word rebellion and social media strategy
• The truth about why you might feel like you’re bad at marketing 
• The first step to getting started with ethical marketing 

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.

Website https://drmichellemazur.com/
Instagram https://www.instagram.com/drmichellemazur/

Twitter https://twitter.com/drmichellemazur

Facebook https://www.facebook.com/DrMichelleMazur

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/149

Grab your notebook and a pen because you’re going to want to take notes for today’s episode. I’m taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson.

We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and true to your values. 

In this episode of the podcast, I talk about: 

• What the Marketing Messaging Matrix that we teach inside the Savvy Social School is
• Tapping into your unique strengths for messaging 
• Real world examples of the Marketing Messaging Matrix at work

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/148

Being intentional about social media is much more than just scheduling your Instagram posts. It’s about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch. 

Jordan Gill has built a business around intentionality and relationship building on social media and is sharing her Instagram content marketing strategy and tips that keeps her in tune with her audience and growing her business, while still setting boundaries around social media. 

In this episode of the podcast, we talk about: 

• The importance of relationships in business
• The repurposing strategy to stay intentional with your social media use
• A breakdown of her content marketing strategy for her VIP day launches
• What it’s like batch recording 6 months worth of video content (and how)
• The importance of testing and being data-driven

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles.

Website: https://www.systemssavedme.com

Facebook: https://www.facebook.com/systemssavedme/ 

Instagram: https://www.instagram.com/systemssavedme/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/147

Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content. 

To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm.

In this episode of the podcast, we talk about: 

• What epistemological method is and applying it to your business
• An intentional repurposing strategy 
• How to use Notion for content management 
• Your role once you shift away from one on one services 
• Finding a balance between your creativity and the algorithm 

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Tara McMullin is a coach, community builder, podcaster, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners.

Tara is also an international speaker and a best-selling instructor on CreativeLive where she’s reached over 25,000 students with her online video courses on small business. Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.

Website: http://explorewhatworks.com

Instagram: http://instagram.com/tara_mcmullin

Facebook: http://facebook.com/taramcmullinco

Twitter: http://twitter.com/taragentile

Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146

This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. 

It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what’s working and what’s not. But once you understand your numbers, you can really start crafting a strategy to grow your business on social media!

In this episode of the podcast, I talk about: 

• The difference between metrics and reporting
• Metrics to keep track of and understanding them 
• The hidden engagement metrics on social media to focus on
• Other conversation metrics to track besides sales

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/145

If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level.

This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well. 

In this episode of the podcast, we talk about: 

• What “voice of customer” is and how to use it to connect with your audience
• Market research when you don’t have an audience yet
• How buyers awareness impacts how you write copy on social media
• Using social media for marketing when you’re trying to reduce your social media usage

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Memorable Quotes

• “It really drives the copy when you know exactly where you’re meeting people.”
• “Why am I here? Is it because I feel like I need to be or I should be, or am I truly using it from a place of enjoyment?”
• “Where do I want to be? What do I enjoy? And now how can I use this in a way that makes sense?”
• “That’s what they’re going to connect with… with the business owner who knows what they think and knows how they talk.
• “A big part of Voice of Customer is knowing what to take and what to leave.”

About the Guest

Sara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again.

Learn more about Sara — and how to get to copy that converts — at www.SaraFrandina.com.

Website: https://sarafrandina.com

Instagram: https://instagram.com/sarafrandina

Twitter: https://twitter.com/heytheresar

Facebook: https://www.facebook.com/SaraFrandinaCopywriting

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/144

Are you still afraid to show yourself online? It’s hard to be a personal brand when you’re still struggling with showing the personal part, so what can you do about it?

With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see.

Cara Rice knows exactly what it’s like to be stuck hiding behind a “business guise” and showing up online in an authentic and often vulnerable way, and she’s sharing with us how she overcame the fear of showing up online, and how you can too. 

In this episode of the podcast, we talk about: 

• The role of video in social media marketing
• How do you overcome the fear of sharing your story and being vulnerable
• How your imperfection can actually help your audience
• What to work on instead of trying to get rid of fear
• Plus the most common limiting belief that Cara sees and when it most often shows up

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Cara Rice is a Business Coach, a Certified Trainer of NLP and the founder of the Mind Surgery Method™ NLP Practitioner training for coaches.

She's gone from selling $47 detoxes (to anyone who would work with her!) to sustaining a fully-booked 6-figure coaching business for over 5 years now, helping early-stage coaches overcome their visibility fears and master the mindset, habits & coaching skills to create a sustainable six figure business online.

Her clients are health, life, relationship and business coaches across the globe. She's also helped real estate coaches, brand strategists, photographers (and even a few stylists!) build a coaching arm to their businesses, too.

From getting on video for the first time, launching their signature programs, signing their very first paying clients to creating $5K, $10K and even $35K+ months -- nothing makes her happier than to support someone to work alongside their fear and fully step into their next level of income and impact as a coach. (And transform their own life in the process.)

Website: www.cararice.com

Facebook group: https://www.facebook.com/groups/cararicecoaching

Instagram: https://www.instagram.com/cararicecoaching/

Free 8-minute Guided Visualization: https://cararice.com/next-level-you

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/143

There’s a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? 

Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it’s my job to explore these new platforms and today we’re discussing everything about Clubhouse. 

In this episode of the podcast, I talk about: 

• Exactly what Clubhouse is and the kind of content people make on it
• How to get the most out of using the new platform and if you should be on it
• Some problematic issues Clubhouse is still working on
• The best way I’ve found to use the app for my business
• A strategy I teach my Savvy Social School members and how you can apply it to Clubhouse content

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/142

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. 

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show up full body and mind for themselves and for their audience. 

In this episode of the podcast, we talk about: 

• Stephanie’s journey from seeking to look thin to breaking free from diet culture
• What it means to show up “full body”
• The difference between body positivity and body neutrality
• How to cultivate confidence
• How to unlearn the negative thoughts we have about ourselves

...and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. 

Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it’s the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural approach, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science.

Website: https://www.stephaniedodier.com/?utm_source=shownotes&utm_medium=savvysocialpodcast&utm_campaign=interview

Instagram: https://www.instagram.com/stephdodier/

Facebook: https://www.facebook.com/StephanieDodiernutrition/

Roadmap to living diet-free: https://www.stephaniedodier.com/roadmap/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/141

Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we’re also afraid of what those same people think. 

Today we’re having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. 

There’s a lot of truth bombs in this podcast that’ll shake things up if you’re afraid of showing up online authentically, so definitely give this podcast a listen!

In this episode of the podcast, we talk about: 

• The fear of showing up vs being misunderstood
• The bombshell of truth about cancel culture 
• Why imperfection is a good thing
• What kind of influence do you want to have

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. 

Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it’s the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lana Hernandez is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. Lana has 20+ years of corporate experience in a wide range of disciplines that are leveraged to support entrepreneurs to break through their limiting beliefs and take a holistic approach to how they view and plan for success. Guiding her clients through the mindset triggers of the entrepreneurial journey, Lana helps them navigate their mindset barriers to sustain empowered growth.

Instagram: http://instagram.com/visiontodecision

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/140

7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business.

I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It’s been quite the transformation and journey! 

And while it looks all glamorous from the outside you don’t always see the behind the scenes ups and downs of my business which I’ll be sharing with you today. From the big celebrations and how even my dog benefited from my online business, to the hard lessons learned.

In this episode of the podcast, I talk about: 

• The transformation my business has seen in the past 7 years
• Things I’ve learned both personally and professionally
• A big shift I had about permamaters and tracking my time
• The power of setting intentions and mindfulness
• How some of the most challenging moments helped me grow

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/139

There’s been a dramatic shift in the business world over the past few years. There’s no longer a strict separation between your business and what you value and believe personally. We’ve entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it!

So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I’m excited for you to listen to this week’s interview with certified coach Erica Courdae.

In this episode of the podcast, we talk about: 

•  What allyship looks like
• The dangers of perfectionism to allyship
• The misconception behind your client avatar
• The direction content creation is heading in 2021

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her husband and two children.

Website: https://www.ericacourdae.com/?utm_source=shownotes&utm_medium=savvysocialpod&utm_campaign=interview

Instagram: https://www.instagram.com/ericacourdae/

Facebook: https://www.facebook.com/ericacourdae/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/138

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change.

Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she’s helped her clients get the most from their virtual events and build an engaged and enthusiastic audience.

In this episode of the podcast, we talk about: 

• How the pandemic changed different industries 
• The difference between structuring virtual and live events
• The unexpected benefit to hosting virtual events
• Preparing your virtual event for success
• How to use social media to build excitement about your virtual event

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself.

Instagram: https://www.instagram.com/laurencaselli_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/137

A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. 

We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You’d be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are also sharing their message on social media this podcast is one to tune in to.

In this episode of the podcast, I talk about: 

• The importance of repeating your message on social media
• The number one challenge people face when launching on social media
• Different stages of the buyer's journey
• How much time should you give yourself to launch

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/136

Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. 

Her willingness to try something different showed her that her audience didn’t necessarily want more “insider secrets” about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner.

In this episode of the podcast, we talk about: 

• What kind of copy Tarzan’s audience gravitated most towards 
• Being vulnerable and authentic in your copy
• How to use feedback to improve your copy (without taking trolls personally)
• Using Instagram to help you create email content
• Tarzan’s best copywriting tip for writing emails that connect with your audience

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 

About the Guest

Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails.

Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies.

In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media (“What’s up, overdue credit card bills and low-paying clients!”).

When T-Boss isn’t writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik’s cube, or singing show tunes in the shower.

Tarzan lives in Niagara with her partner and two kiddos.

Website: https://tarzankay.com

Instagram: https://www.instagram.com/tarzan_kay/

Facebook: https://www.facebook.com/tarzankayspage/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135

Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren’t getting any real results.

So what’s the best way to use social media without being stretched too thin and still be effective?

In this episode of the podcast, we talk about: 

• How Toni went from a certified yoga instructor to a sought after social media manager
• Building trust with potential clients/customers on social media
• The power of simplifying and focusing on the basics
• Strategically using templates 
• How often you should be posting on social media
• Finding support and guidance in mentorships

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin

About the Guest

Social Media Strategist, Content Creator and Project Manager helping consultants and small to medium size businesses stand out on social media to gain visibility, connect with ideal clients and drive sales.

Toni has over 10 years marketing and project management experience with a focus on

creating and implementing strategic initiatives. Her specialty includes identifying the areas where support can have the most impact then creating processes and systems to ensure those needs are prioritized and fulfilled.

Building strong collaborative relationships with her clients is a top priority.

Instagram: http://www.instagram.com/toni.jakes.tyler

Facebook: http://Facebook.com/innovativevirtualsolutionsllc

LinkedIn: https://www.linkedin.com/in/tonijakestyler001/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/134

While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. 

This week, we’re sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn.