Savvy Social Podcast

By Andréa Jones

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Subscribers: 25
Reviews: 0
Episodes: 256

Description

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.

Episode Date
Four Social Media Experiments And The Results
22:27

Y’all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don’t have to.

Listen in and learn about the plan, execution, and results of my four major social media experiments of 2023 (I’m bringing the data to back it up). Some were pretty surprising, and others disappointing. 

Dive in so you can steal what works and save time by ignoring the rest!

In this episode of the podcast, I talk about: 

  • Why panic is not a strategy 
  • My SEO keyword-stuffing days
  • Social media as a tool for connection
  • Decreasing engagement across all platforms
  • High-Low Content Strategy
  • The spider that won’t leave
  • Hashtags strategies that still work
  • Strategies that failed

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/255

May 30, 2023
The No-Plan TikTok Strategy with Michelle Edgemont
34:21

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok.

My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook. 

Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post. 

For those who don’t want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you.

In this episode of the podcast, we talk about: 

  • Michelle’s origins on Instagram
  • Building brand awareness before you have clients
  • Following your audience
  • TikTok Scroll strategy for businesses
  • Michelle’s no-plan TikTok strategy

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process.

Website: https://michelleedgemont.com/ 
Instagram: https://www.instagram.com/medgemontdesign/
TikTok: https://www.tiktok.com/@michelleedgemont

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/254 

May 23, 2023
Strategies For Keeping Your Emotions in Check on Social Media
22:51

Whatever happened to empathy, compassion, and positivity on social media?

From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media.

As a business owner who can’t avoid social media as a tool to grow your business, how do you show up with authenticity and lend your voice to these conversations without being so overwhelmed by it all that you get burned out and give up on social media altogether?

Let’s talk about this in today’s episode, so business owners can learn how to set boundaries while navigating all of the negative emotions running wild in today’s social media.

In this episode of the podcast, I talk about: 

  • My client’s controversial video 
  • Dealing with the emotions of the world
  • Using social media for the power of good
  • Protecting your peace with social media boundaries
  • Why the ALS ice bucket challenge went viral
  • What we can learn from the Dylan Mulvaney controversy
  • Recognize burnout and doing something about it

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/253

May 16, 2023
Own Your KPIs Like A RuPaul Drag Race All Star
20:00

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there’s no need to be nervous or put it off until next week anymore.

Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul’s drag race have taught me anything, honey, those uncomfortable feelings don’t have to be your reality, especially if you know what you are looking for–and add a little fun to the equation. 

When you combine a social media strategy that aligns with your goals with an understanding of how to measure the five most important KPIs, you’ll stop being scared of your weekly weigh-in and give yourself more credit for the hard work you put into growing your business on social media. 

In this episode of the podcast, I talk about: 

  • My passion for RuPaul’s Drag Race
  • Why checking your data feels like standing on a scale
  • The boring side of social media
  • Choosing storytelling over selling
  • Aligning with your goals, not your competition
  • Using social media as a portfolio
  • The five KPIs you need to track

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/252

May 09, 2023
Why Growth-Minded CEOs Can’t Ignore TikTok with Racheal Cook
35:48

If you thought TikTok was for fun and not for growth-minded CEOs, think again. 

Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you’ve been nervous about going all-in on TikTok.

Listen in and take notes as Racheal shares how she was able to 25x her ROI on TikTok, with a strategy that focused less on the $10-an-hour maintenance tasks and more on the $10,000-an-hour CEO growth tasks!

In this episode of the podcast, we talk about: 

  • The CEO feast or famine cycle
  • Overcoming system resistance
  • Muscle memory
  • Going all in on strategy
  • Racheal’s video strategy
  • Why TikTok isn’t just for Gen Z

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women.

Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.

A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.

When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids.

Websites: theceocollective.com, rachealcook.com
TikTok: https://www.tiktok.com/@rachealcookmba
Instagram: https://www.instagram.com/racheal.cook/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/251

May 02, 2023
Is It Time To Quit Twitter?
24:08

Is it time for your business to give up on Twitter? 

That’s a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection. 

But the answer isn’t so simple.

While Twitter has changed a lot since Musk took over (mostly for the worse), the little blue bird hasn’t flown away just yet. Musk antics or not, there’s still plenty of life left on Twitter. 

The real question is, is the platform still worth it when there is an unpredictable CEO running the show?

Until we know for sure, listen in as I go into detail about Musk's time as CEO and how the changes and massive layoffs have impacted how businesses are allowed to use Twitter as a viable tool to grow on social media. 

In this episode of the podcast, I talk about: 

  • The Twitter Acquisition Saga
  • Vibrant Twitter communities
  • Elon Musk’s fake updates
  • The reasons for Twitter’s potential downfall
  • 6 Bad, One Good on Twitter
  • Why letting Trump back on Twitter is good for everybody

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/250

Apr 25, 2023
Instagram Broadcast Channels: Worth It For Your Business?
22:39

I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know.

Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that’s constantly evolving–for better or worse. 

Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for business owners?

Find out as I detail my experience using IG Broadcasts over the last couple of months, including the good, the bad, the unnecessary, and the confusing. Whether Broadcast Channels are here to stay or not, after listening in, you can decide for yourself if it’s a social media feature worth adding to your task list. 

In this episode of the podcast, I talk about: 

  • Instagram’s Midlife Crisis
  • When NOT to try new features
  • The broadcast group chat vibe
  • The pros and cons of broadcast channels
  • Notification overload
  • Four IG broadcast strategies for businesses

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/249

Apr 18, 2023
2023 TikTok Updates For Businesses
19:02

With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world.

TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader.

In this episode, I’m talking all things TikTok. Why it’s my favorite app, why it’s so great for individuals who love video, and how it’s becoming more and more viable as a tool for business owners when they are willing to go the unconventional marketing route.

In this episode of the podcast, I talk about: 

  • Why TikTok’s algorithm is a work of art
  • TikTok Frustrations
  • The TikTok Congressional Hearings
  • TikTok updates for business owners
  • My viral TikTok clients
  • The raw you on TikTok
  • The other side of mass appeal

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/248

Apr 11, 2023
The Biggest Surprises from the 2023 Rival IQ Social Media Report
21:46

Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem. 

Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ’s latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social media.

Let’s dive in and talk about what all this means for you and your business in 2023.

In this episode of the podcast, I talk about: 

  • Why science should influence the art of social media
  • Declining social media engagement
  • Benchmarks over feelings
  • The data comparisons between FB, Twitter, IG, and TikTok
  • Why TikTok has the most engagement
  • The industries with the highest engagement
  • Love for Holiday Hashtags

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/247

 

 

Apr 04, 2023
Live Video On TikTok for Personal Brands with Lindsay Johnson
35:03

This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media. 

Rules!

But here’s the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! 

Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do.

Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online.  

In this episode of the podcast, we talk about: 

  • Why TikTok is best for genuine connections
  • The social media coffee shop
  • Backlash to vulnerability
  • Fearing online trolls
  • Erasing the pressure to create

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay’s an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more. 

Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they’d find a better way to build a business. 

Lindsay’s two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life!

Website: https://www.theradicalconnector.com/ 
Social media:
https://www.tiktok.com/@radicallinds
https://www.tiktok.com/@fantasticalfatty
https://www.instagram.com/radicallinds/
https://www.instagram.com/fantasticalfatty/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/246

Mar 28, 2023
4 Social Media Experiments I’m Trying This Year
33:27

If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck doing what used to work, the only guarantee is that you’ll stay stuck. 

Social media has evolved so much over the last decade that it’s almost unrecognizable. What used to work doesn’t, and what works today seems to change every other month. 

As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what’s the solution?

Find out in this episode as I change up my marketing strategy with these four social media experiments.

In this episode of the podcast, I talk about: 

  • Why my views on social media are changing
  • The murky, muddy waters of social media
  • The danger of action from a panicked perspective
  • Helping your audience feel your brand
  • My NEW branding angle
  • Why you can’t make it all look easy
  • The hidden truths in your data

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245

Mar 21, 2023
BS-Free Business Advice with Maggie Patterson
37:51

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead. 

Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down. 

But she can’t do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery.

 In this episode of the podcast, we talk about: 

  • What brought Maggie back to Instagram
  • Being the sassy big sister to her followers
  • Maggie’s coaching character archetypes
  • The deinfluencer trend
  • Trusting the data, but doing what works best for you
  • Feed posts are not dead
  • The commitment to accessibility 
  • The fear of being canceled

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do. 

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business.

Website: https://bsfreebusiness.com/ 
Instagram: https://www.instagram.com/bsfreebusiness/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244

Mar 14, 2023
Protecting Your Privacy on Social Media with Lanie Lamarre
33:43

Social media isn’t the product. We are. 

That’s just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre.

Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media. 

Listen in as we pull back the curtain on why ad targeting is getting harder (and why that’s a good thing for consumers), setting privacy boundaries, and how marketers can make the adjustment to keep growing their businesses while respecting the privacy of their visitors. 

In this episode of the podcast, we talk about: 

  • Why social media isn’t so free
  • The struggles of targeted advertising in 2023
  • The soon end of relying on Google and Facebook for tracking your audience
  • Regaining the humanity of our online activity
  • The importance of two-factor authentication
  • Platforms harvesting your DMs to better target you and your audience
  • Why Lanie is only one social media platform
  • Why it’s okay if social media isn’t your top sales converter
  • The magic of ChatGPT in data-driven decision making

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Lanie Lamarre helps online business owners better understand how to responsibly track their digital promotions and campaign efforts... without having to become an analyst or a skeezy marketer to do it.

Website: https://omgrowth.com/ 

Instagram: https://www.instagram.com/omgrowth/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/243 

Mar 07, 2023
How ChatGPT Can Empower Marketers, Small Business Owners, and Brands
23:29

If you haven’t figured out the secret to using AI in a way that’s relevant to your business, then let me be your guide! 

I’ve taken a bit of time (that’s an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students. 

The results are astounding if you know what to ask so you can take out the guesswork on what’s relevant to your audience, save everyone time, lighten your load, and remain authentic in your branding. 

And, even better… it all starts with a conversation!

Welcome to part two of the ChatGPT deep dive, where we will go all-in on how it can be used to level up your marketing practices.

In this episode of the podcast, I talk about: 

  • How ChatGPT is going to change things for marketers
  • How to get creative with ChatGPT for personalization
  • How to get refined and relevant answers with ChatGPT
  • How to remix content using ChatGPT
  • Using your own dataset with ChatGPT for future content creation
  • Using ChatGPT and other AI to shorten brainstorming sessions

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/242

Feb 28, 2023
How ChatGPT Is Changing Social Media Forever
21:43

AI and ChatGPT are taking our jobs!

Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers.

AI is NOT here to take over. When you take a closer look and give it a chance, it’s easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for. 

In part one of my dive into ChatGPT, let’s discuss what AI really is and look at the good, bad, and limitations of using AI in your business.

And watch out for part two, where we will go all-in on how it can be used to level up your marketing practices. 

In this episode of the podcast, I talk about: 

  • Why I was terrified of ChatGPT
  • Why market disruption is a good thing
  • The fall of Blockbuster
  • AI ALL around us
  • My 1:1 interview with ChatGPT
  • The dangers of ChatGPT
  • The positives of ChatGPT
  • The limitations of ChatGPT

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/241

 

Feb 21, 2023
How To Write Better Social Media Posts with Marisa Corcoran
35:33

Forget video. Story is King.

A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans?

That’s our topic today with copywriter and storyteller, Marisa Corcoran.

In this episode, Marisa put me on the hot seat to teach listeners just how easily her signature Story Stripdown process turns your boring, informational social copy into humorous, meaningful, and memorable stories that build your audience.

In this episode of the podcast, we talk about: 

  • The brain’s attraction to story
  • Sharing our slice-of-life moments
  • The two things purchasing decisions are based on
  • The story stripdown process
  • Keeping a story at the ready
  • Why the best copy can’t fix a muddy message
  • Non-sexy transitions
  • Creating scroll-stopping subject lines

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

 

About the Guest

Marisa's magic lies in creating intentional icons, whether it's supporting 400+ coaches and creatives to craft their uncopyable message inside her signature program, The Copy Confidence Society. Or helping business owners create their own stage with The Signature Summit System to grow their community and build rockstar relationships. 

She's also the creator of the wildly popular summit, The Copy Chat (6 seasons + counting!) which has given $100K+ to organizations like The Headstrong Project, Soul Fire Farm, and Sage USA.

When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous candy bars.

Website: https://marisacorcoran.com/ 

Instagram: https://www.instagram.com/mtoni/

The Copy Chat Facebook Group: https://www.facebook.com/groups/thecopychat

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/240

Feb 14, 2023
Diversity, Equity, and Inclusion in the Workplace with Deanna Singh
33:36

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core values and live them out loud, but this is still uncharted territory for many. 

Moving too fast, saying the wrong thing, or not being fully certain of what is important to you and your business is what my guest, 6x author, DEI consultant, and Managing Partner of Uplifting Impact, Deanna Singh, is going to help you overcome in our latest episode. 

Listen in as my former client shines a light on how you can embrace your values, create safe spaces at work, and be inspired to become a DEI advocate out of compassion for others–instead of just checking the DEI box on your list of things you’re expected to do as a business owner. 

In this episode of the podcast, we talk about: 

  • Recruiting opportunities for everyone to thrive
  • Starting with people to people
  • DEI Bat Signals
  • Staying connected to your core values
  • Not becoming a fictional character
  • Social Media as community service
  • Is social media replacing social interaction?
  • Her 1:1 LinkedIn Connection Strategy

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

 

About the Guest

Forbes Magazine describes Deanna Singh as, “A gifted communicator...a champion for marginalized communities and an inspiration to all those who want to be agents of change in their work, lives, and society." 

Deanna is the Founder and Chief Change Agent of Flying Elephant, an umbrella organization for four social ventures. Through their work in the spheres of DEI, healthcare, children's literature, and leadership, these four varied companies are united in their mission to shift power to marginalized communities. Deanna is an award winning author, educator, business leader, and social justice champion who speaks to over 50,000 people annually, giving audiences the tools and courage to imagine, activate, and impact the world as agents of change.

Website: https://www.upliftingimpact.com/ 

LinkedIn: http://linkedin.com/in/deannasingh 

Facebook: https://business.facebook.com/purposefulhustle 

Instagram: https://www.instagram.com/deannasingh1/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/239

Feb 07, 2023
How Leaders Live Out Their Values At Work And On Social Media
35:05

The best communities are those where people feel safe enough to be themselves.  

As leaders in your business, it's your job to create those spaces for your team and yourself.

I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can cause you to lock away your true voice and your values–the things that make you uniquely you.

In this solo episode, I’m an open book! I’m sharing my story of being forced to find my truth in moments of discomfort, so you can evaluate your values in moments of peace and decide if it’s time for you to find your voice and live your values out loud in your business.

In this episode of the podcast, I talk about: 

  • Not rocking the boat
  • Avoiding the hard conversations
  • Why what you don’t say matters
  • Why your company needs a diversity policy
  • The social media mirror
  • Creating safe places at work
  • Showcasing your belief system online
  • Baby steps to becoming more accessible
  • How Brené Brown helped me become a vulnerable leader

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/238

Jan 31, 2023
LinkedIn Branding & Engagement Strategies with Renée Lindo
31:18

Professional stylist and LinkedIn Branding Expert all wrapped into one.

I want y’all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn’t find her through a recommendation. I found her on social media.

I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her fave LinkedIn, to fast-track know-like-trust with her audience and help professional women attract career-building opportunities.  

In this episode of the podcast, we talk about: 

  • Turning her focus from Instagram to LinkedIn
  • The mindset of professional women on LinkedIn
  • Gaining a deeper understanding of your target audience
  • Why she’s all in on video on LinkedIn
  • The power of consistency with your audience
  • Renée’s LinkedIn Content Strategy

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

 

About the Guest

Renée Lindo is a Personal stylist based in Toronto, Canada serving clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves. 

After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world led her to bet on herself, and pursue her passion of fashion and style.

Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let’s Get Dressed Now is a personal styling solution, meeting women wherever they are on their style journey.

Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it’s a game-changer.

Renée is passionate about helping women show up as their most authentic selves and believes when your outward appearance is aligned with who you are on the inside, that is when you are the most powerful. You become magnetic and able to share your magic with the world.

She is a wife and mother and tries really hard to be organized, exercise, spend time with family and travel as much as her busy life allows.

Website: https://letsgetdressednow.com/
LinkedIn: https://www.linkedin.com/in/reneelindo/
Instagram: https://www.instagram.com/letsgetdressednow 
TikTok: https://www.tiktok.com/@letsgetdressednow 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/237

Jan 24, 2023
How To Build A Business Community On LinkedIn with Shannon Siriano Greenwood
32:42

Not the biggest fan of social media, but you know it’s almost necessary to grow your business?

You’re in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to building a community. 

In this episode, Shannon shares the deets about her platform of choice, LinkedIn. For someone who claims social media isn’t her favorite thing in the world, her strategies for engagement, posting, and building revenue can help any business owner shift their approach and find success on LinkedIn. 

In this episode of the podcast, we talk about: 

  • Connections through storytelling
  • Why cold outreach is best on LinkedIn
  • Sending DMs without being annoying
  • Relationship-Driven Sales
  • Why LinkedIn is perfect for introverts
  • Why Shannon spends an hour a day on LinkedIn
  • How to format your story posts for greater reach

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

 

About the Guest

Founder, leader, and community builder, Shannon Siriano Greenwood is most passionate about sharing the stories of exceptional people.

Shannon is the Founder and CEO of Rebelle, a network for women professionals looking to earn more, prioritize themselves, and create their own path to success while paving the way for generations to come.

Eternally curious, Shannon has interviewed thousands of women from celebrities to founders, authors, physicians, creatives, and every day women to understand their perspectives and share their experiences with audiences big and small.

Website: https://readytorebelle.com/

Instagram: https://www.instagram.com/readytorebelle/ 

LinkedIn: https://www.linkedin.com/in/shannonsiriano/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/236

Jan 17, 2023
Leveraging LinkedIn For Business Growth in 2023
21:35

Tired of other social platforms turning into TikTok?

Well, there’s still one platform that’s super loyal to its mission and happy to stand out in the crowded social media sea: LinkedIn!

LinkedIn is primed to pop off in 2023, so if you’re a business owner or business professional, I have some tips, tricks, and insights to help you and your business experience wild success on this one-of-a-kind platform.

In this episode of the podcast, I talk about: 

  • The amazing results my clients are getting
  • Less energy, more ROI
  • The 80/20 social media rule for businesses
  • Why messaging is best on LinkedIn
  • Yes! You can be vulnerable on LinkedIn
  • LinkedIn’s new creator focus
  • TikTok’s influence on LinkedIn
  • Post and ghost
  • 2023 trends on LinkedIn
  • LinkedIn Jumpstart Challenge

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/235

Jan 10, 2023
Tapping Into The Most Powerful Area of Social Media: Community!
28:45

Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community.

Communities are where loyalty, learning, and profits are born, so if you are a business owner looking to use social media as a tool to grow your business, you should seriously consider making building a community your MAIN focus.

Listen in as I dive into why online communities are so valuable and share the four building blocks of developing a community around your expertise.

In this episode of the podcast, I talk about: 

  • Trend Culture
  • Billboard Megaphone Marketing
  • My book club besties
  • The opposite of community
  • Your hidden limited belief
  • Connecting with no strings attached
  • The Savvy Social Retreat
  • The true end of the sales funnel
  • My biggest goal for 2023

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year. Join hundreds of passion-led business owners for this 5 Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/234

Jan 03, 2023
My Big Three Tips For Growing On LinkedIn with Annie Franceschi [Branding with Friends Podcast]
29:36

On this episode of The Savvy Social Podcast, I’m sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friends podcast, Annie Franceschi. 

This former Disney Storyteller went all-in on what works and what to avoid if you want to grow your business on LinkedIn. We talked content creation pillars and boring LinkedIn profiles, and I shared my three biggest tips for success on LinkedIn.

So if you are a coach, consultant, or service-based business owner, LinkedIn is the perfect platform to focus your social media energy on so you can find the clients and customers that will help your business thrive.

In this episode of the podcast, we talk about:

  • Why content on LinkedIn has legs
  • The FIRST thing to think about before you post on LinkedIn
  • Choosing clarity over clever
  • Treating LinkedIn like a search engine
  • Revenue vs. Reactions
  • My Big Five Social Media Content Pillars
  • Time limits for content creation

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Special thanks to:

Annie Franceschi, host of Branding with Friends Podcast

Listen to the original episode here: https://www.greateststorycreative.com/biz/ep28-linkedin-posts-and-branding 

Website: https://www.brandingwithfriends.com/

Follow Annie Franceschi on social media:
Facebook: https://facebook.com/greateststorycreative
LinkedIn: https://linkedin.com/in/anniefranceschi
Instagram: https://instagram.com/annie.franceschi

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/233

Dec 27, 2022
How To Burnout-Proof Your Social Media Marketing with Jonah Cohen [Spotlight by Teachable Series]
52:00

On this episode of The Savvy Social Podcast, I’m sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part of being a business owner in the 21st century. But it doesn’t have to be your whole life. 

In this episode, Jonah and I discuss building boundaries to eliminate the nasty invasion of burnout in your lives so you can have a balanced relationship with social media. Allowing you to stay engaged without the added overwhelm.  

In this episode of the podcast, we talk about: 

  • Why outsourcing is business growth’s best friend
  • Sharing everything to sharing nothing
  • Setting hard social media boundaries
  • Social media ghostwriters
  • My digital detox
  • Connection vs. Conversion Content

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Special thanks to:

Teachable & Jonah Cohen, host of Spotlight by Teachable series

Watch the original interview here: https://www.spotlightapp.io/events/building-an-audience-without-the-burn-out-creator-spotlight-with-andrea

Create your online course with Teachable: https://onlinedrea.com/teachable

Follow Teachable on social media:
Instagram: https://www.instagram.com/teachable/
YouTube: https://www.youtube.com/teachablehq
Facebook: https://www.facebook.com/teachableHQ/
TikTok: https://www.tiktok.com/@teachable.com
Twitter: https://twitter.com/teachable/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/232

Dec 20, 2022
The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]
54:38

On this episode of The Savvy Social Podcast, I’m sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor.

In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into your greater business-building strategy.

In this episode of the podcast, we talk about: 

  • My relationship-focused social media strategy
  • How I avoid being a wallflower at live events
  • Marketing vs. Building An Audience
  • Why branding is all about the feels
  • How small biz owners can use social media without being an expert
  • What I would do if Savvy Social School were my only business

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Special thanks to:

Tara McMullin, host of What Works Podcast

Listen to the original episode here: https://www.whatworkspodcast.com/ep-335-finding-the-right-strategy-to-market-your-business-with-savvy-social-podcast-host-andrea-jones/

Website: https://www.whatworkspodcast.com/

Follow Tara on social media:
Twitter: http://twitter.com/taragentile
Instagram: http://instagram.com/tara_mcmullin
LinkedIn: http://linkedin.com/in/taragentile

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/231

Dec 13, 2022
My Top Social Media Trends & Strategies with Emily Thompson [Being Boss Podcast]
54:32

On this episode of The Savvy Social Podcast, I’m sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms. 

From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine connection and community–we talked about all things social media! 

In this episode of the podcast, we talk about: 

  • What Marriot got wrong about Social Media in 2013
  • The ever-changing tide of social media
  • Why I’m a social media dinosaur
  • The content platforms love to reward
  • Social Media as a search engine
  • The social media comparison game

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Special thanks to:

Emily Thompson, host of Being Boss Podcast

Listen to the original episode here: https://beingboss.club/podcast/social-media-trends-for-2022

Website: https://beingboss.club/

Follow Emily on social media:
Instagram: https://www.instagram.com/beingbossclub/
YouTube: https://www.youtube.com/c/beingboss 
Twitter: https://twitter.com/beingbossclub

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/230

Dec 06, 2022
Social Media App Review: BeReal
19:57

There’s a new app on the block, and it’s looking to bring real authenticity back to social media.

I’m talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers.  

I’ve done my research and tested out the app for the past few months, so now I’m ready to report back and tell you if it’s worth your time, especially as a tool to grow your business.

Check out what I learned about the fastest-growing social media apps on the market.

In this episode of the podcast, I talk about: 

  • Living life without filters
  • Why their warning made me smile
  • BeReal’s Innovative Notification Approach
  • Why BeReal isn’t for influencers
  • Chipotle’s BeReal Experiment
  • What Gen Z gets right about social media
  • How biz owners can benefit from BeReal
  • My likes & dislikes about the BeReal
  • Why BeReal is a complementary strategy
  • The future of BeReal

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/229

Nov 29, 2022
Strategizing For Your Next Online Launch with Stephanie Clairmont
47:12

If you’ve been putting off launching your online program, this episode is a sign that the time is now!

I had an amazing conversation with the host of The Leveraged Practice Podcast and expert launch strategist, Stephanie Clairmont. 

As a Registered Dietician, Stephanie created over 20 online programs and launched them successfully over 100 times over the last ten years. Now she helps practices find the same success by leveraging her proven strategies. Strategies that she’s now sharing with all the Savvy Social listeners.

In this episode of the podcast, we talk about: 

  • Stephanie’s solution to doing ALL the marketing things herself
  • Why she let her RD License expire after 12 years
  • The Un-Profitable In-Person Workshop Model
  • The power of patience during a Rebrand
  • Being grateful for support
  • The challenge of slow growth
  • The value of spending money on full-time staff
  • The Watchers vs. Connectors
  • Why online programs are like snowflakes

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, she has enrolled over 5000+ students through her programs. 

Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world.

Website: www.theleveragedpractice.com

Social media: @theleveragedpractice

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/228

Nov 22, 2022
My Big 5 Social Media Predictions for 2023
33:28

It’s that time of year when I come to you in full That’s So Raven Mode and share my bold but fully informed 2023 predictions for social media! 

These prediction episodes are fun and necessary because as you make your business goals for 2023, you need a strategy to reach their goals. As the importance of social media continues to grow in the online marketing space, getting ahead of the curve is what can help you use social media as a real tool to grow your business. 

So listen to today’s episode as I reflect on the past year's trends and share my top five predictions for the world of social media marketing.

In this episode of the podcast, I talk about: 

  • Why it might be time to hop on the trend train
  • Strategies & Tactics 101
  • The 2023 Social Slowdown
  • The influence of TikTok
  • My (almost) failed predictions over the last three years
  • My on-the-nose predictions over the last three years
  • How Gen Z is using social media
  • My Big 5 Predictions For 2023
  • My word for 2023

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/227

Nov 15, 2022
How To Build A Community Of True Fans On Social Media
24:50

How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show? 

The shift happens when you stop choosing between an audience or a community and realize you need both. 

Listen to this week’s episode as I discuss the process of turning your spectator followers into an active community of real fans who will become the foundation for building your successful business.

In this episode of the podcast, I talk about: 

  • Why audiences are overrated
  • Why communities are more important
  • The TRUE definition of community
  • The weird world of rewarding hate on social media
  • How cancel culture impacts community growth
  • Why social media audiences are here for the show
  • Megaphones vs. Sewing Circles
  • My challenge to ALL online community leaders
  • The Realness Factor (do you have it?)
  • The struggle to automate personal connections

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/226

Nov 08, 2022
Outsourcing Your Social Media: Integrating Your New Team
26:40

So you’ve made a decision on who to hire to manage your social media presence.

Now, the real work begins.

Outsourcing your social media means handing over something very precious to you to a total stranger and hoping they will care for it as much as you do. That something is your voice and personality. 

This vulnerable act is one of the biggest fears of outsourcing. But in today's episode, I’m easing your concerns because there is a real blueprint that can help you to stay you on social media, even if you aren’t the one writing, designing, and creating your content strategy. 

In this episode of the podcast, I talk about: 

  • Not skipping to part three of the process
  • Why client intake is key
  • How to avoid disappointment in the outsourcing process
  • Why I love LastPass Premium
  • The most time-consuming area of social media
  • The World Famous OnlineDrea Copy Stalking Process
  • What to do when your client’s voice isn’t clear
  • Why copying one post to all platforms is so 2017
  • How to hand off and be hands off
  • Why reporting breaks bad cycles

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/225

 

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

Nov 01, 2022
Outsourcing Your Social Media: How to Find Your Perfect Hire
31:32

Whether it’s an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team.

In episode two of my three-part series on Outsourcing Your Social Media, I am unloading the goods on how to find the perfect hire.

Last episode you prepared your business to bring in someone new, now it’s time to listen in as I give you the exact steps my agency takes in seeking and finding hidden talent so you can create a social media dream team of your own. 

In this episode of the podcast, I talk about: 

  • The vulnerable nature of handing over your social media accounts
  • In-house vs. Outsourced support
  • Why VAs are the Jack and Jill of all trades
  • Doers vs. Strategists and how to choose who’s right for you
  • Hiring Agency Dream Teams
  • Knowing what you can’t afford
  • Budgeting your money and time
  • Asking all the right questions in the interview
  • Why I rely on job posts and not Facebook Groups for new talent
  • Company Values as a magnet and repellent

…And More!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/224

 

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

Oct 25, 2022
Outsourcing Your Social Media: The Preparation Phase
30:12

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it’s important to get your house in order before you invite someone new to be the caretaker of your social media property.

Handing over your social media management is not an expense, it’s an investment. And to get the most out of your future investment in the growth of your business, you need to have certain pillars in place that will give your new team or teammate everything they need to do their part in helping your business reach its goals.  

Without a plan in place before you add to your team, not only are you creating more work for yourself (and I mean, isn’t that why you are considering bringing in some H-E-L-P anyways?), but you may also be slowing down your growth on social media without even knowing it.

In this episode of the podcast, I talk about: 

  • How to know when you’re ready to hire social media support
  • What to do before you hire social media support
  • The challenges that come with outsourcing your social media
  • Why using social media is like eating junk food
  • Diagnosing social media’s role in your business
  • The Kardashian Effect
  • Creating your Digital Brain
  • The one question every business needs to answer about social media
  • The All Powerful Funnel

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/223

 

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

Oct 18, 2022
Are You Quiet Quitting Your Marketing?
22:04

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon.

One of the best places to add this trend to your life is in your marketing strategy. It’s time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely.

Not only is it a good decision for your profit, but it is a sign that you are ready to protect your time, energy, and mental health. Because if you don’t, who will?

Listen in as I break down the truth behind quiet quitting (I’m a big fan) and how it can completely change how you approach your business and life. 

In this episode of the podcast, I talk about: 

  • Why I’m a huge fan of quiet quitting
  • What quiet quitting really means (it has nothing to do with quitting your job)
  • What quiet quitting really isn’t (it’s not about laziness or hustling)
  • The Pandemic Reset
  • Why doing more is not the secret to a successful marketing pivot
  • Avoiding Long-term Start-Up Hustle Mode
  • The risk of NOT setting better boundaries
  • What you add to your biz when you quiet quit
  • The downside of quiet quitting your marketing

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/222

Oct 04, 2022
Instagram Engagement is Going Down (Here's What To Do About It)
38:29

Just because you are suddenly experiencing low engagement on social media doesn’t mean it’s time to fly the white flag of surrender. It’s time to try something new!

You’re not alone in playing detective and trying to discover what’s going on with the algorithm and why your engagement is dropping. I have seen it for myself while auditing my clients’ accounts. The results can be a little nerve-racking, but that’s why I’m here today.

In this episode, I want to calm your nerves about low engagement and give you some proven engagement-busting strategies that can help breathe new life into your social media accounts. 

It’s time to have fun again using social media as a tool to grow your business!

In this episode of the podcast, I talk about: 

  • The main culprit for the lack of engagement
  • Why you can expect July & December to be the WORST
  • Why search and video consumption jump at the end of the year
  • Real World Social Media Audits and what the results mean for you
  • The #1 thing I see accounts NOT doing on Instagram
  • The Rinse & Repeat Strategy 
  • Why engagement does not always equal good engagement
  • The danger of tying your self-worth to your engagement
  • The reason you don’t need 100K followers
  • Private Success Signals
  • Public Success Signals
  • Why the Algorithm is not out to destroy you & what it really wants
  • The human nature factor behind the success of videos on social media
  • My Engagement Busting Content Strategy

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/221

Sep 27, 2022
How to Network on Twitter with Jeremy Enns
49:17

Isn’t Social Media all about finding followers?

If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can’t help but agree. 

Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media. 

Listen in as he delivers a Masterclass in Twitter Networking–that’s right, there’s a lot of punch and positivity left in those 280 characters. 

In this episode of the podcast, we talk about: 

  • Jeremy’s Magnificent Sales Failure & Redemption
  • Why Twitter is his go-to social platform
  • Why he gave up on Instagram
  • How he built his circle of influence on Twitter
  • His Newsletter Strategy for knowing who to follow
  • Why Twitter is a Learner’s Haven
  • Finding your Funnel Focus
  • The creative benefits of constraints
  • Why rules are good for the brain
  • How to avoid sacrificing your creative soul on social media
  • #1 thing to do if you want to get the most out of Twitter

…and more!  

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.

He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Website: https://podcastmarketingacademy.com

Twitter: https://twitter.com/iamjeremyenns

LinkedIn: https://www.linkedin.com/in/jeremy-enns/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220

Sep 20, 2022
How I Helped 3 of My Clients Go Viral (Over 3 Million Views!)
20:57

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok?

You ask the question, “HOW?” and hope you get an answer. 

In today’s episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible. 

SPOILER ALERT: Luck was not involved…and that’s GREAT NEWS for everyone!

In this episode of the podcast, I talk about: 

  • Why you can’t predict if you will go viral
  • Why all online attention isn’t created equal (and learn what’s best for you)
  • How TikTok set the new standard for discoverability 
  • Why you shouldn’t expect your Instagram feed to be your great viral hope 
  • How Connected Storytelling can ignite your viral moment
  • Using The Fly-On-The-Wall approach to go viral
  • This X-Factor in Viral Storytelling
  • Why you may not go viral as fast as you want (and why that’s okay)
  • Why I STILL preach the TikTok Sermon
  • The technical side of going viral
  • The perfect time to make the ASK
  • Why going viral may not be the best thing for you and your business

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/219

Sep 13, 2022
Grow with Video on LinkedIn with Alicia Henderson
19:49

Video isn’t just for TikTok and Instagram Reels anymore!

LinkedIn may be one of the world’s most popular social platforms, but it’s still a hidden gem because of one major reason. The untapped potential of VIDEO.

Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms.

Livestream and LinkedIn Video expert Alicia Henderson joins me today to share the secret to LinkedIn Success with video. With her tips of combining a dynamic plan and the courage to show your face online, you have the prime opportunity to become the sought-after expert in your niche and attract a whole new audience for your business. 

In this episode of the podcast, we talk about: 

  • How Alicia started her video takeover
  • Alicia’s trick to fight her “introvertness” before getting on camera
  • The ONLY way to get better and comfortable on video
  • Not being scared to show your face on camera
  • The “5-Words or Less” Bullet Point Practice
  • How to come up with an attention-grabbing hook
  • How to continue the conversation after the video ends
  • Why the time is NOW for LinkedIn Video
  • How to get Alicia’s Livestream Resource Guide

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Alicia Henderson is a Video and Business Strategist who helps women entrepreneurs go from unknown to in-demand by leveraging LinkedIn video as a client lead magnet so they can show up with confidence to attract premium clients, scale their visibility and increase their revenue while building businesses that revolve around their families and not the other way around.

Alicia is the host of the Video Visibility with Alicia podcast which is the podcast for women entrepreneurs dedicated to all things video marketing for your service-based business. Each week she discusses easy to implement strategy plus a bit of a girl that will leave you feeling motivated and inspired.

When Alicia isn't helping women show up confidently and stand out on LinkedIn Video she's either spending time on the soccer field or volleyball courts with her daughters, running around after her toddler son, or spending time with her retired Marine husband.

Website: www.aliciahenderson.biz

LinkedIn: www.linkedin.com/in/aliciahendersonbiz

Instagram: www.instagram.com/aliciahendersonbiz/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/218

Sep 06, 2022
Authentic Connections and Conversions on Social Media with Merel Kriegsman
40:30

When was the last time you closed a client in the DMs?

For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She’s delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations.

Listen in as this advocate for women’s wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past. 

In this episode of the podcast, we talk about: 

  • How One Statement can dramatically change a life
  • The 12 Fun Facts that helped Merel find her people
  • Conversion Lubrication
  • Answering client conversations in your content creation
  • Creating micro and macro conversions
  • The beauty of Promotional Flow and how to get there
  • The benefits of providing a private online community
  • Merel’s creative upbringing
  • Getting Goosebumps while consuming content
  • The content that inspires my copywriting
  • Building relationships & Closing sales in the DMs

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Merel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire.

Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue.

Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots.

Website: www.merelkriegsman.com

Facebook group: https://www.merelkriegsman.com/community

Facebook: https://www.facebook.com/merelelishevah.kriegsman/

Instagram: https://www.instagram.com/merelkriegsman/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217

Aug 30, 2022
Authenticity vs. Transparency on Social Media
18:09

If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you.

But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don’t know where to draw the line, then you are my people! 

Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media looks like for you.

In this episode of the podcast, I talk about: 

  • The Social Media Strategy I learned from Gary Vaynerchuck
  • What your social media should be a reflection of
  • Transparency Dissonance
  • Sharing something better than failures
  • My lesson learned that took four years to share
  • Three reasons why I don’t share photos of my daughter on social media
  • Avoiding the Social Media Shame Game
  • My Healthy Obsession with RuPaul’s Drag Race
  • Posting vacation photos during vs. after the vacation
  • Why your comfort is all that matters

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/216

Aug 23, 2022
Going Viral: The Good, The Bad, and The Ugly with Abbie Jean & Nate
24:39

Have you ever wondered what it’s like to go viral on social media?

From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer.

Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this episode, they are the ones giving an inside look at their thoughts and experiences with blowing up on social media.

In this episode of the podcast, we talk about: 

  • The ONE THING viral creators have in common
  • How an unplugged curling iron led to a Viral TikTok moment (4 Million+ Views!!!)
  • The Funny & Cute Side vs. The Weird Side of Social Media
  • Positives vs. Negatives of Going Viral
  • What breaks Abbie Jean’s Heart
  • My worst YouTube Comment
  • How Abbie Jean and Nate promote their podcast on social
  • Nate’s unspoken “rule” for all podcast guests

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Have you ever wondered what your favorite social media personalities think about going viral, their followers, or being considered an "influencer"? Wonder no more! Abbie Jean and Nate welcome popular influencers to chat about all things social media, what real life is like, and more! Let's take a peek behind the upload!

Website: https://linktr.ee/Socialinfluencepod
Instagram: https://www.instagram.com/socialinfluencepod/
TikTok: @socialinfluencepod
Facebook: The Influence: A Social Media Podcast

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/215

Aug 16, 2022
Make Instagram Reels Work For Your Business with Lily Womble
38:17

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram)

Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality.

Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels experience into a productive and motivating relationship that can help increase your following and increase your ability to serve your target audience. 

Listen in on this great conversation as Lily shares her journey from babysitter, to New York Theater Performer, to Top National Matchmaker, to a now successful dating coach featured in the likes of InStyle, ABC News, and Oprah Daily. Lily breaks it down as she helps you develop a healthier relationship with Instagram Reels, your potential partners, and yourself. 

In this episode of the podcast, we talk about: 

  • How a side gig she didn’t know existed changed her life
  • The 6 Microcosms of Dating
  • How long it took for Lily to show up as her authentic self on Social Media
  • How a business coach shifted her mindset as an entrepreneur
  • The Brazen Breakthrough Transformation program
  • The Value of belonging to a community
  • Her reluctance to use Instagram Reels until I told her THIS
  • How made-up stories in our minds can be the greatest hindrance to our progress
  • How a Reel that received 27,000 views in 3 days only took 5-minutes to make and post
  • Where Lily gets inspiration for her Reels
  • Permission to not be perfect on Reels
  • Lily’s batching process for recording Reels
  • The emotional labor of social media
  • Why she doesn’t use the word “BUT” in her social media copy, and what she replaced it with

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Lily was a top matchmaker at the largest firm in the U.S. After matching hundreds, she realized that with coaching, women could become their OWN expert matchmaker to find better dates for themselves than anyone else ever could. Now as the founder of Date Brazen, she’s helped hundreds of women around the world build badass dating lives that lead to extraordinary relationships through unconventional coaching and transformative community.

Website: https://www.datebrazen.com/

Instagram: https://www.instagram.com/datebrazen/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/214

Aug 09, 2022
Planning Your Social Media Strategy Around A Big Life Event
22:45

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do?

I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). 

If you are anything like me, you have probably wondered if you will have a thriving business to come back to? 

Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace.

In today’s episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy. 

Led by listener submitted questions, I’m helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process.

Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause.

In this episode of the podcast, I talk about: 

  • The importance of planning for the unexpected
  • Staying relevant even when you can’t see the future of social media
  • Not focusing on social media tactics (and what you should really be focused on)
  • Why owners need to lean on their teams for support when they need it most
  • My Big (unexpected) Gap and how I adjusted
  • Courage to cut big a campaign for the good of the organization 
  • The benefits of a deep online content catalog for repurposing
  • Taking a pause and how not to beat yourself up about it
  • Why Business Owners need to look ahead
  • My 4th Trimester Experience 
  • Why mom’s need to create their own personal rulebook

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213

Aug 02, 2022
Reframing Imposter Syndrome with Tanya Geisler
36:29

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity.

Why?

It tells you that you aren’t good enough, you aren’t ready yet or that what you have to say has already been said…and it’s already been said better than you can EVER say it. 

So why bother even moving forward when we have these diminishing thoughts in your head?

 

According to my dynamite guest, Tanya Geisler, you have to keep moving forward because what you are hearing are all lies. Lies of the Imposter Complex.

As a certified leadership coach, TEDxWomen speaker and writer, Tanya Geisler has made it her life’s mission to uncover the lies of the Imposter Complex and help high performing leaders reframe their mindset to reveal that what they believe is holding them back is actually their greatest superpower for achieving their goals.  

Tune in to this amazing conversation as Tanya helps break through the mold of perfectionism and shares how you can turn your negative thoughts into unique attributes that help you show up as the REAL YOU on social media.

In this episode of the podcast, we talk about: 

  • How Tanya’s first TEDx Talk forced her to get clear about her work’s purpose
  • The Good News about imposter complex we ALL need to hear
  • The 12 LIES that show up with the Imposter Complex
  • The importance of recognizing that imposter complex looks and impacts us all differently
  • Reframing our negative characteristics into beautiful attributes
  • Battling Imposter Complex on social media
  • The BIGGEST Social Media Lie Tanya hears most often
  • How to avoid getting stuck in comparisons
  • Why YOUR way is THE way
  • Why Erika values connections more than numbers on social media
  • The Model of Possibility
  • The MOST important social media metric for business owners

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Tanya Geisler is a certified Leadership Coach, TEDxWomen speaker, and writer who teaches high-performing leaders how to combat their Imposter Complex and lead with impeccable impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, entrepreneurs and rockstar motivators.

Website: www.tanyageisler.com

Instagram: https://www.instagram.com/tanyageisler/

LinkedIn: https://www.linkedin.com/in/tanyageisler/

Facebook group: https://www.facebook.com/groups/OvercomingTheImposterComplex

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/212

 

Jul 26, 2022
BONUS: Free Training for Social Media Strategists
03:15

If you are a social media strategist or social media manager this is for you!

The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it’s time to think about raising YOUR prices.

I’m not telling you to arbitrarily double your rates (that never works) or to go on a hide and seek mission, searching the web for the best strategies. I’ve already done the hard work for you. 

Listen in as I preview the re-release of my popular 3-part private training series which gives listeners a guided tour of exactly what is needed to raise your rates the RIGHT way.

So if you are ready to keep doing what you love for your clients and create a profitable future for your business, then you need to download this free series. 

Get the free audio series delivered to your inbox right away by visiting https://onlinedrea.com/training/

In this free training, we talk about: 

  • Shifting your mindset to gain the confidence to raise your prices
  • How to build a business that grants you true financial freedom
  • The REAL benefits of raising your rates (it goes beyond just paying yourself more $$$)
  • What to do before, during, and after you raise your rates
  • How to AVOID hurting your business when you increase your prices
  • Communicating the price increase with your current & new clients

…and more! 

Get the free audio series delivered to your inbox here: https://onlinedrea.com/training/

Jul 21, 2022
Conversation-Focused Marketing with Erika Tebbens
35:14

Catch-all social media marketing tactics, tips, and tricks aren’t your cup of tea?

Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision.

My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it’s time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them. 

Listen in as she delivers the goods on what happens when marketers are able to tap into their own uniqueness, have authentic conversations, and not feel so sleazy when making the hard sell.

In this episode of the podcast, we talk about: 

  • Erika’s “AHA” moment that helped shape her business
  • The Mindset Shift helping introverts boldly sell their services
  • The Spray & Pray Marketing Method (and why it doesn’t work)
  • What you should do every 6 months to realign with your target audience
  • Why Erika calls Instagram a Backyard Summer Barbecue
  • What it means to show up like a human being on Social Media
  • How a move from New York to Michigan changed her posting strategy
  • Developing Social Media boundaries
  • Erika’s No Sleaze Sales Method

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Erika Tebbens is a Sales Strategist for rebels who reject the status quo and desire success, but aren't willing to compromise who they are to get there. 

She works with service-providers, consultants, and coaches to create custom growth plans that avoid complex systems, sleazy sales tactics, or battling burnout. 

With nearly 20 years of experience running successful businesses, from solo operations to multimillion dollar retail teams, she knows there's no one "perfect" way to operate –– only one that’s perfectly aligned with your strengths, values, and vision. 

She also hosts the weekly Sell it, Sister! Podcast where she dishes out b.s.-free business advice.

Website: https://erikatebbens.com/
Instagram: https://www.instagram.com/erikatebbensconsulting/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/211

Jul 19, 2022
Social Media Strategies for Life Coaches
18:22

Life Coaches Give Me Life!

My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agency has the opportunity to help an incredible group of life coaches and business coaches grow their online presence, especially on social media. 

In your life coaching business, I want you to show up and shine on social too! 

But how? 

How do you authentically show up on social media, grow your following, and NOT get lost in the sea of coaches competing for attention?

I hear this question all the time and on today’s episode I have the answer. So listen in. 

In this episode of the podcast, I talk about: 

  • Why Life Coaching ISN’T oversaturated
  • The reason why NOW is such a great time to be a Life Coach
  • The 3 C’s to successfully marketing your Life Coaching Business
  • The 1 step you CAN NOT SKIP if you want to succeed on social media
  • The Savvy Social Messaging Matrix
  • The REAL reason why Video Is King 

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/210

Jul 12, 2022
Using Systems To Scale Your Business with Audrey Kwan
23:53

Systems and processes aren’t sexy, but when implemented the RIGHT way, they can completely transform your business. 

But with so many system and productivity-focused programs and technology to pick from, choosing the right systems for your business can become nothing more than a time (and money) grabbing distraction. 

According to Audrey Kwan, founder of AJK Consulting, this doesn’t have to be your reality.  

In today’s episode she is going to help your relationship with systems and processes go from a time & money suck to becoming the #1 reason your business breaks through your revenue ceiling this year. 

In this episode of the podcast, we talk about: 

  • The #1 reason business owners avoid systems & processes and how you can overcome
  • The 5 Categories of Systems (You need to write these down!)
  • Audrey’s One System-One Service approach to scaling your agency
  • The Cure to helping businesses worry LESS about revenue
  • The 80-20 Rules of Art & Craft 
  • How to share your unique genius with your team
  • Why it’s important to develop a team of thinkers not doers
  • Using Audrey’s Mighty Pod Model to grow your team and scale your business
  • A Work-Hard-Once approach to social media content creation
  • How vulnerability became Audrey’s LinkedIn Superpower
  • Why Authentic Storytelling is overshadowing How-To content on social media
  • Using your Marketing Scorecard to track your authentic relationships 

…and more!    

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Processes and systems don’t exactly rev most people’s engines. But Audrey Kwan is not most people. 

She has witnessed the transformative power of processes and systems again and again and for 20 years, she has been streamlining processes to make agencies, teams and projects run more efficiently and effortlessly. 

Audrey has worked in agencies supporting clients like Proctor & Gamble and Pepsi, and she has worked client-side in corporations before starting her own business. She has scaled teams to multiple six and seven figures, and in 2021, supported an agency owner to sell and exit his business. 

Audrey hosts the Small But Mighty Agency Podcast to help micro agencies navigate sustainable growth and scale their service delivery to multiple six-figures with a small but mighty team. It’s inevitable: When leaders know how to streamline processes and communicate with their people, they set their businesses up for success.

Website: https://audreyjoykwan.com/about
Instagram: https://www.instagram.com/audreyjoykwan/
LinkedIn:
https://www.linkedin.com/in/kwanaudrey/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/209

Jul 05, 2022
Getting Started with TikTok Ads with Will Perry
30:18

Pouring more and more money into Facebook ads but not seeing the same returns you used to? You’re not alone. But you’re not stuck either…

Because there’s massive potential for success on another (NEWER) platform: 

TikTok! Y’all know I’m obsessed. And so is the world, which means there’s a huge audience for your offer there. The best part? I’ll let TikTok ads pro Will Perry tell you in this episode. 

In this episode of the podcast, we talk about: 

  • The BIG change that disrupted Facebook advertising (& shifted Will's focus to TikTok more)
  • Why being proactive and prepared is so critical to social advertisers
  • TikTok's other MAJOR advantage over Facebook
  • Attention online course creators! Here's why you should consider TikTok advertising
  • 3 specific TikTok trends to follow NOW
  • Will's warning about using branded content across all the social platforms
  • Sales funnels --- does what works on Facebook convert on TikTok too?
  • What are "spark ads" and how can they guide your TikTok creative strategy?
  • #1 thing new brands should establish before investing in TikTok ads
  • Which platform Will leverages the most for advertising his agency (hint: the answer might surprise you!)
  • His predictions for the future of TikTok advertising
  • TikTok ad compliance 101 (is the platform stricter than Facebook?)
  • Bonus! Where you can learn to up your TikTok advertising game.

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Will Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique and unequaled optimization strategies.

Websites: www.creativetestingmastery.com, www.reasonagency.co

LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/

Facebook: https://www.facebook.com/williamperryofficial

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/208

Jun 28, 2022
How to Create a Social Media Posting Plan in 2022
22:31

Do y'all remember back in the day (I’m talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times! 

Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc.  And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time in this episode to talk about how to create a plan for all of this now, in the year 2022.

In this episode of the podcast, I talk about: 

  • How much time to spend on social media (and how to balance it all for those uninspired seasons) 
  • How to hone in on your marketing messages so that the posts you create actually make a difference 
  • The reason why social media “feels hard” and why that’s actually a very good thing 
  • The two main goals your content should have
  • How to know if it’s all working (and when to try something new)

… and more! 

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/207

Jun 21, 2022
Social Media Secrets of a Real Life Love Scout with Isabella Beham
23:28

Bumble. Hinge. Tinder. How many singles do you know who’ve been stuck on these so-called “fast dating” apps (for years!)? What if I told you there’s an easier way to find love?

Matchmaking! But without the high professional fees. Because every matchmaker needs dates for their clients. In fact, demand is so high, Isabella Beham’s built an entire business recruiting dates for them. And in this episode, you’ll discover how this real life love scout is leveraging social media to grow it.

In this episode of the podcast, we talk about: 

  • Isabella's secret to helping people fall in love with their special someone (& themselves!)
  • The conversation with the universe that shifted her career trajectory from blogger to matchmaker
  • Two mistakes she's seen coaches make on Instagram
  • Need to find your social media aesthetic? Try her tips & tricks
  • Which tools Isabella uses to plan & edit her posts
  • #1 Instagram metric she tracks
  • 2 types of posts performing REALLY well for her right now
  • The dating HORROR story you (& Isabella!) will never forget
  • Her 2 biggest growth drivers (besides Instagram)

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Isabella is a straight-shooting optimist who is here to bring fun and authenticity to your dating life. Isabella has impacted an audience on a global scale through her relationship writing and molding her psychological expertise into actionable dating guidance. Having completed her MA while traveling the world, she is a natural researcher, risk-taker and problem solver. 

She combines these skills with her creativity and intuition to help clients find genuine people they can be themselves around. Isabella doesn't just want to help you fall in love, she also wants you to fall in love with yourself.

Website: http://issyliving.co/
Instagram: https://www.instagram.com/issyliving/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/206

Jun 14, 2022
Brand Photography Do’s & Don’ts with Shannon Claire
31:16

Lights! Cameras! Action! Ready for your brand photoshoot? 

If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That’s ok! Because you want to show up in photos the same way you do IRL. In fact, it’s one of the biggest compliments I get from clients. 

Want more tips? Then listen up for Shannon Claire’s pro list of do’s & don’ts now.

In this episode of the podcast, we talk about: 

  • What brand photography is(& how it can make prospects want to know more about your business)
  • Shannon’s pro tips for getting comfortable (& CONFIDENT) in front of the camera
  • ALL the channels to leverage your brand photos on
  • The quickest way to break your audience's trust
  • Surprising, yet practical advice for how to choose your photoshoot outfits
  • Why I'll NEVER wear heels again!
  • How to find (& hire) the right photographer to capture your brand
  • #1 MISTAKE that costs business owners thousands
  •  7 questions to ask when vetting a brand photographer
  • THIS is a red flag when hiring one
  • Which type of lighting & angle is PERFECT for erasing wrinkles!
  • The video trick for getting great photos for your social media accounts
  • How she capitalizes on moments of inspiration (even if she can't post right away)

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Shannon Claire wants to live in a world where women don’t feel shame for wanting more!

As a multi-passionate entrepreneur, she is a sought-after international brand photographer for million dollar brands, a mentor, and coach for women entrepreneurs who are in transition to their next level of success.

She is a mom to 4, fiance to 1, beach lover, conversation starter, and eternal optimist!

Website: www.theshannonclaire.com
Instagram: http://instagram.com/theshannonclaire

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/205

Jun 07, 2022
Social Media Strategies for Building Your Community
16:02

Remember marketing your business with snail mail? Social media has been such a game changer since then.

Take my husband for example. He’s a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing. 

That’s why community is essential to your social media strategy. In this episode, you’ll hear how to build yours. So listen up now. 

In this episode of the podcast, I talk about: 

  • #1 mistake business owners make with social media
  • My insider tips for engaging your community in a way that positively impacts your business
  • Industries in which your follower count truly matters
  • How my client is leveraging LinkedIn Polls to better serve the specific needs of her audience
  • The power of knowledge sharing for building trust
  • Why you won't find success on social media showing up only when & where YOU want 
  • What will REALLY future-proof your social media strategy

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/204

May 31, 2022
Pro Secrets for Keeping Your Clients Happy with Taylor McMaster
18:38

Wanna know the secret of the most successful agencies? They don’t chase new clients.

Because they know where the REAL gold mine is: their current clients.

Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. 

In this episode of the podcast, we talk about: 

  • Taylor's inspiration for pivoting from digital marketing to client management agency
  • What is a client account manager (& what exactly do they do on a day-to-day basis)?
  • 4 signs it's time to hire an account manager for your agency
  • The importance of proactive communication to your client relationships
  • Taylor's Daily-Pulse methodology for making clients feel like you're really moving the needle on their account
  • Her tips & tricks for showing clients you're in their corner
  • Everything she teaches in CAM school, from creating SOPs to sending reports
  • Slice, dice, push — Taylor's social media content repurposing strategy
  • Which parts of her business she outsources and how
  • Why she had to remove Facebook & Instagram from her phone (& you might consider it too!)
  • Where to get your FREE, templated client onboarding checklist

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Today our guest is Taylor McMaster, the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management services.

Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT team ensures their client experience is smooth like butter.

Website: https://www.dotandcompany.co/
The Happy Clients Podcast: https://www.dotandcompany.co/podcast
Facebook: https://www.facebook.com/dotandcompany
Instagram: https://www.instagram.com/dot_and_company/
YouTube: ​​https://www.youtube.com/channel/UC9_2hri1R1uaNTGeZr0Oyxg/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/203

May 24, 2022
Podcast Repurposing 101 with Brittany Rincon
25:24

You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you’re not a natural writer? 

I’m with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple’s list of top-100-rated marketing podcasts, y’all!). 

But starting a podcast is just the first step. The next? Getting ears on it! Join us in this episode as Hello Podcast Media Founder Brittany Rincon reveals her top tips for marketing your podcast on social media. 

In this episode of the podcast, we talk about: 

  • Brittany's passion-led journey from podcaster to founder of a boutique agency offering podcast launch and management services
  • How to use social media to market your podcast (hint: plan ahead!)
  • Her "bucket" approach to managing social media as a service-based business owner
  • Why her strategy for Instagram Posts is different from Stories
  • 5 types of Stories she posts (that you can take inspiration from right now!)
  • Can you guess which social platform Brittany got the majority of her clients from?
  • Her tips, tools, and tricks for making sure her time is well spent using social media as a tool to grow her business
  • What to do to avoid getting sucked into scrolling social media for hours
  • TikTok 101 ➡️ where to get it now!
  • My prediction for the role your captions could play in getting found on social media soon
  • Interested in using a private podcast as your next lead magnet? Listen now for Brittany's 🎉 FREE training 🎉

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Brittany Rincon is a boy mom to 3, lover of a strong cafe con leché, and a podcast strategist. She founded Hello Podcast Media, a podcast launch + management boutique agency that helps women entrepreneurs, especially women of color, use the power of audio to align their podcast to their content marketing and streamline their podcast content creation processes. 

After nearly a decade in the classroom and a doctorate degree in education, Brittany started a podcast to share her own experiences with other educators. What started as a passion project quickly turned into something larger with a growing audience, signing on with a popular podcast network for educators, and countless people asking, "How did you do that?!"

As an educator at heart, Brittany started helping others launch their own podcasts in order to make a larger impact on their communities. In less than a year, Brittany had helped bring to life over 25 new podcasts and knew she had created something worth developing. 

She founded Hello Podcast Media in order to help women, especially women of color, use their voices as the center of their marketing strategies by providing launch support, podcast monthly management, and private podcast creation. Hello Podcast Media is a full-service podcast management company providing women with analytics, podcast content development, and so much more to make their podcast dreams a reality.

Website: www.hellopodcastmedia.com

Instagram: https://www.instagram.com/brittrincon/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/202

May 17, 2022
3 Easy Ways to Create Micro Video Content
22:35

3 words: Micro. Video. Content. It’s the name of the game on social media right now. But what if you’re “not a video person”? Good news…

You don’t have to be a natural-born video star to crush it on TikTok. And pretending won’t work (plus, will drain your energy). Instead, do what I do: play to your strengths. I’m a talker, so talking-head-style videos are my thing. 

Next, listen to this episode today for my 3 easy ways to create micro video content, so you can start showing up in the world — the way YOU want to.

In this episode of the podcast, I talk about: 

  • What micro video content is
  • Which platforms micro video content perform best on
  • 1 minute, 5 minutes, 10 minutes — the ideal video content for quick wins
  • Why you should leverage TikTok, even if you're not creating video content yet
  • My go-to shortcuts for shaving some serious time off your video content creation
  • How to decide which type of micro video content to create
  • Are you making this BIG mistake with TikTok and Instagram Reels?
  • Talking-head-style content: what is it and how do you create it?
  • The formula for becoming memorable on social media
  • Where to get a quick, FREE script to jumpstart your micro-video-content journey
  • TikTok vs Instagram: where to edit your micro video content

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/201

May 10, 2022
My 7 Biggest Marketing Fails (& Hugest Win!)
29:16

That coach has thousands of followers. This influencer’s making millions after just one year in the game. And you? 

Maybe you’re struggling just to post everyday because you’re busy getting your business off the ground. Worse? You’re feeling bad about it.

And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they’ve encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you’ll hear my 7 biggest marketing fails (& HUGEST win). So listen up y’all. 

In this episode of the podcast, I talk about: 

  • What my first taste of (PAID) online success looked like
  • The genius move that saved my interview with Steve Madden in 2008 (thanks mom!)
  • 2 HUGE reasons not to buy followers
  • How NOT to let content creation take a backseat when your business starts taking off
  • The #1 platform for getting your online business discovered (that still sends my agency new leads)
  • THIS channel was a game changer for my business
  • Are you wasting time on social media (like I did)? Listen to find out now
  • The marketing fail that burned up so much of my time (& how to avoid making the same mistake)
  • Why social media feels very hard for a lot of business owners and marketers
  • How to get access to the Savvy Social School for an entire year for 🎉 FREE 🎉

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/200

May 03, 2022
How to Find Success with Reels with Becca Booker
25:33

You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? 

“Modern social media queen” Becca Booker’s here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. Plus get her pro tips for creating your Reels.

In this episode of the podcast, we talk about: 

  • How Becca went from custom coding her MySpace profile in middle school to running a profitable social media agency (with 3 employees!) right after college
  • What to do if you're unhappy and unhealthy from stress in your corporate job and want to manage social media instead
  • Lives vs. Reels — should giving away FREE content differ across mediums?
  • The 411 on whether or not explosive follower growth can help or hurt your business
  • Becca’s process for creating Reels, including how long she spends on them
  • Our favorite video editor for filming Reels (hint: not IG)
  • Where to remove the TikTok watermark, so you can quickly and easily repurpose your videos to Instagram
  • If you want to "make money for making reels," do THIS
  • What to do if your clients say "I don't have time for this" to making Reels
  • Why she recommends charging by the hour for Reels
  • Tips and tricks for getting started showcasing your business with Reels

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Northern-California made, Becca received a double-major in Marketing and Journalism from Barrett, The Honors College at ASU and now lives under the sun in Phoenix, Arizona. Shortly after graduating, Becca created her business and quickly became a respected entrepreneur in the valley.

Dubbed the “modern social media queen” by AZ Foothills, Becca is revolutionizing the social media game and inspiring brands to use innovative tactics to grow their social media. She also is a loving dog mom of Jojo the Heeler mix (why yes, her dog has an Instagram), and can be found with a Venti Iced Soy Matcha Latte in hand at almost all times.

Website: https://www.homemadesocial.com/
Instagram: https://www.instagram.com/homemadesocial_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/199

Apr 26, 2022
How Do Social Media Managers Find Clients?
15:57

Most new social media managers find clients on job marketplaces. But if you don’t have hours to burn competing for contracts…

…try a paid course. That’s where I’ve found some of my best clients — clients who can afford my services. My secret to standing out? You’re gonna laugh! My husband loves to tease me about this: I’m the star student, the one who reads the whole book AND takes notes before writing my report. I show up. Get seen. And heard (including when I talk about my business!).

Try it! And listen to this week’s episode for the 4 other places to find your perfect-fit clients.

In this episode of the podcast, I talk about: 

  • Where your DREAM clients are hiding
  • Tips for whatever stage of your growth journey you're in right now: newbie, mid-size freelancer, or veteran entrepreneur
  • The 411 on Fiverr and Upwork for finding new clients
  • What to do if you're struggling competing in a saturated market (with many lower-priced competitors)
  • How you can hone your other skillset: managing clients
  • Referral partners: Who are they? And why do you NEED them?
  • Why you don't need tons of clients, just a solid group of GOOD clients
  • Should you use social media marketing to get clients?
  • How you could have me sending you leads as early as NEXT fall

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/198

Apr 19, 2022
Data-Driven Pinterest Marketing with Kate Ahl
27:22

What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business. 

Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re all search engines. 

In this week’s episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for turning pin-spiration into sales.

In this episode of the podcast, we talk about: 

  • Why Pinterest marketing is different from social media marketing
  • Kate's journey from living on food stamps with her family of 5 to running a Pinterest agency serving hundreds of clients (& employing a team of 35!)
  • The Inspire-Inform-Decide Pinterest buyer's journey Kate uses at her agency
  • 2 key metrics to track in Pinterest analytics
  • Blogging →  how important is it to your Pinterest marketing strategy?
  • The BIGGEST mistake business owners make when tracking their results on Pinterest
  • What to do if you don't want to write a long blog post, but you need to walk your audience through a complex idea
  • Kate's "Content Lineage" approach to content creation (& which platforms she prioritizes)
  • What the future holds for Pinterest 
  • Changes Pinterest is making to shorten the Pinterest buyer's journey

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

Website: https://www.simplepinmedia.com/

Pinterest: https://www.pinterest.com/simplepinmedia/_created/

Instagram: https://www.instagram.com/simplepinmedia/

Facebook: https://www.facebook.com/simplepinmedia

LinkedIn: https://www.linkedin.com/in/kate-ahl/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/197

Apr 12, 2022
Go from Sufferpreneur to 6-Hour Workday with Kris Ward
30:02

Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU?

What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be (before you started your own business)? YOU CAN!

Because productivity powerhouse Kris Ward is here to share her Win-the-Hour-Win-the-Day philosophy for running your biz and social media.

In this episode of the podcast, we talk about: 

  • How Kris built a business that not only survived — but thrived — during her absence to grieve the loss of her husband
  • Her strategy for slashing your workday from 16 hours to just 6 (& taking the entrepreneurial edge off!)
  • 3 keys to finding balance as a business owner
  • What is a "WIN team" (& how is it different from the kind of teams you typically find in corporate America)?
  • The #1 trap that slows your business down
  • Kris' tips for applying her WIN strategy to your social media marketing
  • Why pretty much any process — even your creative one — can be systematized to save YOU time
  • Taking a purposeful approach and setting up the support systems to amplify your results
  • "Engagement Stuffing”: the Super Tool you NEED now!
  • Considerations for finding your return on investment in social media tasks you're outsourcing

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Kris Ward is widely recognized as the leading authority in building your business by leveraging your Time, Team, Super Toolkits.  Kris is the founder of the Win The Hour, Win the Day philosophy.  She helps entrepreneurs create their W.I.N Team (what is next) team using her signature Super Tool Kits so you can get your Idea to execution and make your ambitions come alive!! 

After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was thankful to see that her business had not only survived her absence but was thriving.

Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.  

Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC’s The Secret Millionaire - James Malinchak.  She has been featured on award winning podcasts, radio and TV shows.

Website: https://www.winthehourwintheday.com/

Win The Hour Win The Day Podcast: https://podcasts.apple.com/ca/podcast/now-your-business/id1484859150

Linkedin: https://www.linkedin.com/in/kriswardbuildyourteam/

Facebook: https://www.facebook.com/krisward.ca

Twitter: https://twitter.com/krisward

Instagram: https://www.instagram.com/kriswardlive/

Clubhouse: @krisward

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/196

Apr 05, 2022
3 Ways to Stand Out on Social Media in 2022
12:23

If you’re a coach, thought leader, or online expert — your zone of genius is helping people. But you’re also a business owner, which means you have to sell your services and knowledge. Or do you? 

Because the most successful passion-led entrepreneurs on social media aren’t selling. They’re storytelling! Discover how to stand out with your own tales in this week’s episode.

In this episode of the podcast, I talk about: 

  • How to stand out on social media when competition is steep and engagement declining
  • The 2 main types of content you're posting on social media
  • A crucial question to ask yourself when determining WHY your content isn't gaining traction
  • What the 3 Ws are and how they can ensure your posts are resonating with your target audience
  • Why it's so, so important to empathize with your audience at EVERY stage of their buyer's journey
  • How powerful storytelling is for your social posts
  • What you're missing out on by ignoring TikTok
  • One of the easiest ways to boost your engagement (that won't cost you a penny!)

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/195

Mar 29, 2022
Building Community & Trust Online with Jessica Kupferman & Elsie Escobar
43:03

Daunted by starting your first podcast? Trust me, it’s much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called “gurus” made you feel like you had to build an entire studio in your basement and buy special mixers just to get your message out. 

All of that changed with She Podcasts, the now 21,000-member strong online community and live event supporting podcasters from all walks of life on their journey. 

Meet my dear friends and the founders — Jessica Kupferman & Elsie Escobar — in this week’s episode.

In this episode of the podcast, we talk about: 

  • Elsie and Jessica's entrepreneurial journey from Facebook group to 21,000-member community and live event
  • One of the biggest factors behind their Facebook group's 60% leap in growth since 2018
  • Jessica and Elsie's secret to building iron-clad trust with their Facebook group and fans
  • The magnetic power of "doing the right thing"
  • Factors to consider before monetizing your thriving online community
  • What you can learn from them about maintaining a healthy business partnership
  • Making people feel seen and heard vs taking your podcast to the "next level"
  • Finding connection with fellow podcasters with completely different lifestyles, interests, and areas of expertise
  • Where the women behind She Podcasts see social media going in the next couple years
  • The pressure to constantly "be on" with social media and how Elsie protects her peace

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results.

Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guests

Jessica Kupferman started her podcast to see if she could grow her online business. Someone invited her on a podcast and instantly she was hooked. She wanted to be a guest on more, but when she took a look at business shows, she found that they were a lot of “young, white dudes interviewing other young, white dudes.” Exasperated, she started her first podcast and instantly gravitated to other women who were also podcasting then. 

After attending a conference, she started a Facebook group called “Women Who Podcast” and added the other amazing women podcasters she spent time with, including Elsie Escobar. Little did she know that Elsie was a podcasting veteran who knew TONS of women who wanted to join the group, and she had been thinking about starting a women's podcasting group. 

To make a long story short, Elsie had some amazing ideas, Jess was great at helping them come to life. Together they are dedicated to helping women overcome whatever obstacles stand in their way in order to be able to express themselves, specifically through the medium of podcasting. 

Website: https://www.shepodcasts.com/
Instagram: https://www.instagram.com/shepodcasts/
Facebook: https://www.facebook.com/shepodcasts

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/194

Mar 22, 2022
How to Get Discovered through SEO with Meg Casebolt
30:20

Option 1: Spending hours on a blog that sends prospects to your website for years.

Option 2: Burning hours on a Reel that disappears in 24 hours.

Which would you choose? The latter, right? That’s why it’s so, so important to understand the different roles search and social media play in your sales funnel.

Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week’s show.

In this episode of the podcast, we talk about: 

  • What exactly SEO is and why you need it
  • SEO for local businesses vs online businesses: what's the difference?
  • Your content strategy for attracting clients who don't know they need your service yet
  • Why "SEO is like a first date" with your prospect
  • Understanding the sales funnel and where SEO and social media fit into it
  • #1 way to get found online in today's ultra competitive search results
  • 3 tips for standing out in YouTube, Google & Stitcher search 
  • Upping search exposure for your podcast (hint: follow my lead!)
  • Meg's "power platform" for social media
  • The type of content that earned her a 300% increase in subscribers on YouTube in just 1 month
  • What to do if you're outsourcing your social media and want to make sure they GET IT RIGHT

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results.

Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. 

Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers.

SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish.

Website: https://loveatfirstsearch.com/
Instagram: http://instagram.com/loveatfirstsearch 
YouTube: https://www.youtube.com/c/loveatfirstsearch 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/193

Mar 15, 2022
3 Systems That Will Save Your Social Media Strategy
17:48

Are you a free spirit? Me too! Except with social media marketing because I wouldn’t own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if…

…I’d kept posting whenever “I felt like it.” That willy-nilly approach got me nowhere. And I see it stunt online business owners’ growth on social media. ALL. The. Time. That’s why I’m here today to teach you how to kick it to the curb.

In this episode of the podcast, I talk about: 

  • How busy online business owners can create better social media habits
  • #1 shift to take social media from painful chore to satisfying practice
  • Finding your sweet spot for how long to spend creating content each week
  • Getting out of the "I-wanna-post-five-times-a-week" trap
  • 3 tools to help you build good social media habits
  • Business owners’ toughest habit to keep
  • How NOT to scroll social media all day because you didn't do THIS
  • The least glamorous habit with the greatest impact on your business growth
  • What all the looky-loos really mean for your social media metrics
  • Why you're MISSING results if you're only looking at one metric

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/192

Mar 08, 2022
Building Your Instagram Community with Travis Brown
26:42

Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It’s exhausting, right?

Even worse?

You lose yourself along the way — and the plot.

Travis Brown knows ALL about it. Because he was in the same spot before he made THIS shift & exploded on Instagram. Listen to this week’s episode for all the deets.

We talk about: 

  • Why I've been stalking his social media strategy for years
  • The #1 SHIFT behind Travis' explosive growth on Instagram
  • How Carousel posts unlocked a new way to communicate online for Travis
  • His trick for making your online personal branding so, so simple
  • Travis' 45-minute creative process for Carousels
  • His secret for telling a great story & getting people involved on Instagram
  • The lowdown on engagement: just how important is it to your social media strategy?
  • Your new secret weapon for building your community on social media

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Travis Brown is your podcast Good Samaritan.

His mission is to help creators grow top ranked shows, collect raving fans, and monetize themselves to become full time creators through his punk rock ethos and do it yourself attitude. 

He’s launched hundreds of podcasts and edited thousands at Podcast Buddy. He created a tool called Pod Decks for creators to always spark a great conversation.He runs a mastermind group for podcasters at Podcast Builder Club.

Being a full time creator isn’t as complicated as you may think. Travis wants to help you grow your podcast and live the life of your dreams.

Websites: https://www.socialboom.me/, https://poddecks.com/, https://www.podcastbuddy.co/
Instagram: https://www.instagram.com/travisbrown/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/191

Mar 01, 2022
“Firework” YouTube Strategy for Business Growth with Trena Little
29:27

YouTube is 🔥 y'all!  How do I know? 

✔ It’s been instrumental in building my reputation as a social media expert.
✔ It’s helped me attract loyal fans & NEW clients.
✔ It’s even where I met my husband!

How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week’s episode. So listen up!

In this episode of the podcast, we talk about: 

  • Trena's sage advice for getting started with YouTube
  • How Trena first discovered the "most powerful marketing" she'd ever seen on YouTube
  • Why you shouldn’t feel bad if you’re not a natural vlogger
  • Should you have separate channels for talking about your personal life & biz?
  • Where to send viewers: your website or your other videos?
  • The #1 thing you need to perfect in order for your video to be successful
  • The factor that determines how long your video should be
  • Where the "golden number rule" of 10 minutes came from
  • What Trena's "Firework Approach" is & how can you use it to make YouTube (& your biz) happy
  • Trena's trick for juggling raising two small kids, running two businesses, and crushing it on YouTube
  • Unpacking "watch through" & how to measure your audience retention
  • Trena's exact-numbers formula for getting your video to GO VIRAL
  • Her surprising tip for repurposing your YouTube videos into Reels
  • Where to promote first: Instagram Video or YouTube

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

As a YouTube strategist, Trena, who has a  Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn’t have to!

Website: https://www.trenalittle.com/
YouTube: trenalittle.com/youtube
Instagram: https://www.instagram.com/trena_little/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/190

Feb 22, 2022
5 Reasons You’re Not Seeing Growth on Social Media
18:51

You don’t have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you’re burned out after spending 6+ hours on just one post.

Is social media the problem? Or are you making one of the top five mistakes that stall business growth on social platforms?

In this episode of the podcast, I talk about: 

  • 5 lessons you need to know as you're growing your biz on social media, so you can set yourself up for success
  • Why likes and comments aren't the right metrics for some industries 
  • The REAL reason I narrowed my focus to coaches, thought leaders, and online educators
  • The one shift I made to increase the success of my social media marketing
  • The hard truth behind your sluggish growth on social media
  • How being an overachiever is great for running a business but can hold you back from success on social media
  • The HUGE difference on your results between 0% and 1% effort
  • Top 2 reasons business owners are inconsistent with social media
  • Want to confuse your audience? Do this…
  • How my agency hit over $800,000 in revenue with just 7,000 Instagram followers last year
  • …and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/189

Feb 15, 2022
What Businesses Lose by Boycotting Social Media with Rik Courtney
22:05

Big brands are quitting social media. Should you? 

Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social.

He admits social media has a problem & shares what you should do INSTEAD of going dark.

In this episode of the podcast, we talk about: 

  • The REAL problem with social media right now   
  • Why posting consistently is only a small part of building your brand with social media
  • The reason his agency cringes when clients ask for more likes, comments, and shares
  • One metric (out of the hundreds) with which Rik gauges his clients’ online success   
  • His thoughts on Lush calling social media quits (hint: bad move!)
  • What Burger King can teach you about competitive plays on social media
  • How Gen Z is shaping trends on social media (including my eyeglasses!)
  • Ask your audience THIS question if you want to create a more positive online community
  • What Duolingo's getting right with its social media strategy
  • The truth about the algorithms giving social media a bad rap 

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Rik Courtney is the founder of Be More Social, an award-winning social media marketing and communications agency. An entrepreneur by trade, knowing everything there is to know about marketing and building a business online.

Today, he has successfully set up franchises across the country as he aims to help the 1% of the 5.9 million businesses in the UK. In a couple of years, he seeks to take Be More Social globally. In addition to this, Rik is the CEO of Be More Group, which covers industries from health and fitness, weight loss, business growth and creativity - a true reflection of Rik himself. The Be More Group offers a diverse array of accountability solutions born from the many years of experience Rik has had in business.

Website: https://rikcourtney.com/
LinkedIn: https://www.linkedin.com/in/rikcourtney/

Facebook: https://www.facebook.com/rikcourtney75

Instagram: https://www.instagram.com/rikcourtney_/

Twitter: https://twitter.com/rik_courtney

YouTube: https://www.youtube.com/channel/UCXgdMZu1thcn4ZfGjcX7kgw

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/188

Feb 08, 2022
Why “Traditional Marketing Is Dead” with Allie LeFevere
27:10

Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right? 

Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients on social media.

In this episode of the podcast, we talk about: 

  • Why Allie believes traditional marketing is dead
  • The origin story behind the name of her humor-driven agency, "Obedient"
  • Your first step toward building a memorable brand (without traditional marketing)
  • Her agency's methodical, systemized approach to making brands funny
  • What her "Can They Brand That?" social media strategy is & why it's so effective at attracting clients
  • Fans vs. clients: how do you know which you're attracting on social media?
  • The flashing red sign that it's time to pivot your social media strategy
  • Ice cream, body care, golf apparel, and even funeral services—Obedient's strategy for making ANY brand funny
  • "The most delightful" (and hilarious) onboarding experience you'll ever hear about

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn’t a matter of taste, it’s a matter of survival. 

With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. 

Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives). 

They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they’ll make an exception. 

In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts. 

To conclude this li’l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.

Website: https://www.obedientagency.com/
Instagram:

https://instagram.com/obedientagency

Twitter: https://twitter.com/obedientagency

Facebook: https://www.facebook.com/obedientagency

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187

Feb 01, 2022
3 Reasons to Create Less Content in 2022
18:40

Spending hours creating fresh content for social media? Stop. Because that’s not how to grow your audience anymore. 

Discover how to get better results with less content using the “Digital Brain” social media strategy in this week’s episode.

In this episode of the podcast, I talk about: 

  • The algorithmic shift that's making social media easier for business owners in 2022
  • How long your Facebook lives should be to attract views and engagement (hint: not what you'd think!)
  • The surprising (& shocking) 7-hour Instagram Live that went viral
  • Why you don't need as much content to please the algorithms and people on social media this year
  • What sets TikTok apart from the rest of the social platforms (including YouTube)
  • The algorithmic shift that's making social media easier for business owners in 2022
  • The "Digital Brain" social media strategy: what is it? And how can you leverage it to STOP creating new content? 

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/186

Jan 25, 2022
The Secret to Virtual Business Success with Abbey Ashley
32:28

Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine? 

DITCH ‘EM!

If anyone can show you how — it’s Abbey Ashley. She pivoted from a full-time corporate career into a booked-out virtual assistant in just 4 months (while on maternity leave!). She shares how you can too in this week’s episode.

In this episode of the podcast, we talk about: 

  • What a virtual assistant (VA) is & what they do
  • How Abbey pivoted from the corporate world to booked-out VA in just months (while on maternity leave!)
  • Why you shouldn't be afraid of experimenting (& failing) on your journey to building your online business
  • The key differences between marketing a digital, service-based business vs. a course on social media
  • Your first step to creating a successful online course
  • How she grows her email list by 100 people a day
  • The hidden benefit of letting go of the reins to your team
  • Her simple rule for choosing a social media channel to start & grow your virtual assistant business

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Raise Your Rates Free Audio Series

You don’t have to figure everything out on your own. Get the support & guidance you need to raise your rates with confidence so you can attract clients who LOVE what you do & appreciate your work. And finally have enough time to focus on what’s really important: growing your business (sustainably) and LIVING your life for You.

Sign up to access the free 3-part audio series: https://onlinedrea.com/training

About the Guest

Abbey Ashley is the CEO of The Virtual Savvy, where she teaches aspiring virtual assistants how to launch and grow their own at-home business. She was able to leave her full-time, corporate job in just four short months after starting her own virtual business (while on maternity leave!).

Abbey leads a community of over 65,000 virtual assistants via her email newsletter and Facebook community. She has also appeared in many online publications and podcasts including NBC News, Smart Passive Income, The Side Hustle Nation podcast, and more.

She lives in Springfield, Missouri with her husband and two young children. Download Abbey’s FREE Virtual Assistant Checklist & Starter Kit at thevirtualsavvy.com/checklist

Website: www.thevirtualsavvy.com
Facebook: https://www.facebook.com/TheVirtualSavvy

Instagram: https://www.instagram.com/thevirtualsavvy

YouTube: https://www.youtube.com/c/AbbeyAshley

Pinterest: https://www.pinterest.com/thevirtualsavvy/

LinkedIn: https://www.linkedin.com/in/thevirtualsavvy/


Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/185

Jan 18, 2022
Social Selling on LinkedIn with Brynne Tillman
33:42

The one thing LinkedIn has that no other platform does? Your list of qualified leads.

All you have to do?

Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show.

In this episode of the podcast, we talk about: 

  • The BIGGEST problem with cold selling LinkedIn solves.
  • #1 advantage LinkedIn has over ALL other social platforms. 
  • Brynne's strategy for guarding your network from spammers.
  • What is an "Ideal Client Profile" and why you need one to sell on LinkedIn.
  • Her 7-step workflow for warming leads before connecting on the platform.
  •  "Socially surround"—the lead warming tactic you NEED in 2022.
  • Why name dropping is your best friend as a business owner on LinkedIn.
  • 5 elements content must include to create lead and conversation opportunities.
  • Your solution to content creation overwhelm (& still getting "INTENSE ENGAGEMENT" on your posts).
  • How this coach warms leads with engagement alone.
  • The KPI that matters when social selling on LinkedIn.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

 

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

 

In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

Website: https://socialsaleslink.com

LinkedIn: http://Linkedin.com/in/BrynneTillman

Making Sales Social Podcast: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/184

Jan 11, 2022
7 LinkedIn Trends to Watch in 2022
16:11

Attention passion-led, online business owners: If you’re looking for…

…personal & professional growth…

…BUSINESS GROWTH…

…& to make a difference in professional lives in 2022…

…then LinkedIn is the platform for YOU. With nearly 800 million members, opportunities abound. Leverage them with these 7 trends.

In this episode of the podcast, I talk about: 

  • How LinkedIn is differentiating itself from Facebook (hint: data...)
  • LinkedIn's AI-driven tactic for squashing cold DMs and spam bots on the platform
  • The latest LinkedIn trend for fostering engagement
  • Which LinkedIn features to leverage for your business in 2022
  • What you need to know about LinkedIn's creator mode (& how to get featured on it)
  • Your ticket to posting on the once-exclusive LinkedIn Live
  • LinkedIn's NEWEST feature & the best way to get your big ideas in front of an audience

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/183

Jan 04, 2022
Showing Up Authentically on Social Media with Eleanor Beaton
32:37

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. 

Then this episode is for YOU. 

Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice.

In this episode of the podcast, we talk about: 

  • How Eleanor overcame her imposter syndrome (& you can too!)
  • Eleanor's brand architecture for building authority and followers via social media
  • 3 questions she asks herself when developing marketing messages
  • #1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology)
  • Is more always better when you're growing a business? Hear Eleanor's contrarian take
  • Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner?
  • Her 90/10 goal ratio for posting content and engaging with people who comment on it
  • Eleanor's 4 metrics that matter to prove marketing success
  • The highest value tasks you can be doing in your business (like 10k value tasks)

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030. 

 

Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more.

Websites: https://eleanorbeaton.com/, https://safi-media.com/

LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Instagram: https://www.instagram.com/eleanorbeaton

Facebook: https://www.facebook.com/eleanor.beaton.10

Twitter: https://twitter.com/eleanorbeaton

Instagram: https://www.instagram.com/safi.media/

Facebook: https://www.facebook.com/safimedia/

LinkedIn: https://ca.linkedin.com/company/safimedia

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

Dec 28, 2021
3 Practices for Sustainable Social Media Growth (Unmute Yourself Series - Part 3)
21:52

You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP.

If this is you… you need to listen to today’s episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media. 

In this episode of the podcast, I talk about: 

  • Why you don't need new content (you need THIS instead)
  • How to figure out the role social media plays in your business
  • 3 boundaries you must set in order to grow your business on social media
  • The secret to slashing your content creation time down to just 1 hour a week
  • My proven method for building an online community in just 10 to 20 minutes a day
  • 4 ways to connect with your community (& find new members)
  • The metrics that REALLY matter to your business growth 

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/181

Dec 21, 2021
Why Brands with Values Win (Unmute Yourself Series - Part 2)
14:06

Who are you? 

That’s what clients wonder when considering your brand—ESPECIALLY if you’ll be coaching them through life-changing transformations. 

And a lot of liking and trusting someone (be it a person or business) comes down to values. 

Discover how to define and speak your brand’s values in this week’s episode.

In this episode of the podcast, I talk about: 

  • Why sharing your brand values is good for your business
  • #1 reason business owners struggle with speaking up about their values
  • How to be social-media-ready the minute controversial events go down
  • The fascinating way to uncover your strengths & translate them into business values
  • What your employees need from you as a business owner & boss (that will help you embody your brand values)
  • The benefits of routinely feeling UNCOMFORTABLE
  • …and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/180

Dec 14, 2021
How to Change Your Relationship with Social Media (Unmute Yourself Series - Part 1)
17:33
“How am I ever going to master every social platform? I’ve got a business to run!”

Is this you? 

Take a deep breath. Because you’re not alone. 

Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE!

In this episode of the podcast, I talk about: 

  • My proven method for approaching social media WITHOUT all the decision making, overwhelm, and emotional drain.
  • How to use social media to build partnerships that benefit your business.
  • Your first step to clarity & calm with social media (especially if you're doing ALL of the things).
  • How to embrace social media for your business (even if you're introverted). 
  • The surefire way to get yourself to show up on social media—CONSISTENTLY.
  • Why comparing yourself to others on social media (or anywhere) is so, so detrimental.
  • An important tip about building your social media "muscle," so you don't burn out & quit.

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/179

Dec 07, 2021
What It Takes to Become an Agency Owner with Nicole Hamzeloo
25:39
What do you think it takes to grow from freelancer to agency?

50k?

Megawatt charisma?

Social media subject matter expertise?

None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC).

In this episode of the podcast, we talk about: 

  • How Nicole started (& grew) a social media agency after being laid off because of COVID. 
  • Why the first step to becoming an agency owner starts with this shift.
  • Freelancer vs. agency: what's the difference when it comes to performance?
  • A peek behind the curtain of her full service agency (ALL the services she offers).
  • The 2 types of social content that are super hot right now.
  • How to get client buy-in for video content.
  • Nicole's #1 tip for getting waaay more exposure (without having to pay for it).
  • 3 social media metrics Nicole tracks for her clients to see what's working (& what's not).

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media

Website: thrivecollectiveco.com

Instagram: https://www.instagram.com/thrivecollectiveco/

LinkedIn: https://www.linkedin.com/in/nicolehamzeloo/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/178

Nov 30, 2021
4 Social Media Marketing Trends to Watch in 2022
21:56

There’s no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society’s mirror.

How can you stay relevant?

Use these 6 tactics to harness the shifting tides of social media in 2022.

In this episode of the podcast, I talk about: 

  • 4 trends for social media marketers and business owners to watch in 2022.
  • The simple tactic TikTokers are using to blow up right now (& you can too).
  • Short vs. long content: what's winning in 2022?
  • The TikTok tactic that makes selling cold audiences on your content waaay easier.
  • Why breaking this social media marketing taboo is your ticket to TikTok success.
  • The 2022 prediction that'll save you time on content creation.
  • #1 shift that’ll make it easier for your business to get in front of new audiences next year. 

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177

Nov 23, 2021
How to Leverage Social Media for Business Growth with Stacy Tuschl
24:44

Is work-life balance a myth?

It depends on how you define it. And if you’re like a lot of business owners, your expectations could leave you burnt out and unhappy.

Serial entrepreneur Stacy Tuschl joins me on this week’s episode to share her secrets to feeling balanced (even while running several multi-million dollar businesses AND even in the midst of chaotic shifts like the pandemic).

Plus, how she applies her proven approach to leveraging social media for biz growth. Listen now.

In this episode of the podcast, we talk about:

  • How, at just 18 years old, Stacy turned her passion into a multi-million dollar business she still runs today.
  • 3 questions to ask when your business needs to pivot (quickly) because of massive shifts like the pandemic.
  • Stacy's secret to work-life balance as a mother and serial entrepreneur.
  • Her warning about comparing your business (and life) to those of others.
  • An inside look at the dynamic team of creators behind Stacy's powerhouse social media presence.
  • Her practice for showing up personally across all her social content (even the pieces her team handles).
  • Stacy's formula for measuring her return on investment in social media.
  • The importance of diversifying your social media strategy: paid AND organic; varying paid platforms; strategic partnerships; and more.

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today.  Stacy is a bestselling author, and founder of the Foot Traffic Formula - helping small businesses around the world get more customers in the door.  The Foot Traffic Podcast now has over 1 million downloads and is frequently on the top 30 of all marketing on iTunes where she’s interviewed guests like Suze Orman.  Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration.

Website: https://stacytuschl.com/

Facebook: https://www.facebook.com/stacytuschl

Instagram: http://www.instagram.com/stacytuschl

LinkedIn: http://www.linkedin.com/stacytuschl

Pinterest: http://www.pinterest.com/stacytuschl

Podcast: https://stacytuschl.com/podcast/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/176

Nov 16, 2021
Growth Expert Antonio Thornton’s #1 Rule for Selling (On Any Platform)
34:57

Platforms change, but the key to selling (without being salesy) stays the same…

At least if you ask Antonio Thornton.

He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He’s helped more than 250,000 business owners boost their profits. Faster. And his “Offer Trifecta” marketing strategy can bring in 25X ROI—on ANY platform.

How does Antonio do it? Listen to today’s episode to find out (& get his bonus offer to 3X your income in the next 3 months working ⅓ the time).

In this episode of the podcast, we talk about: 

  • How he turned his greatest obstacle (getting clients) into his competitive advantage—to the tune of $15k in monthly revenue for his clients.
  • How Antonio gets the "Yes" from big companies like Bob Proctor and Facebook (& you can too!).
  • Why you’re always marketing to people. Not companies. Even in B2B.
  • Antonio's warning to business owners who want to do it all on their own.
  • What to do when you can't afford to hire employees but need help.
  • Antonio's "Offer Trifecta" marketing strategy that can bring in 25X ROI.
  • His simple advice to start measuring your results (that you can use to get started today).

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the “Profit Engineer”, Antonio is sought after for his mastery of direct response marketing and business growth strategy. 

Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life.

Website: https://fearlessimpact.com/

Instagram: @fearlessimpact

Twitter: @fearlessimpact

Facebook: Fearless Impact 

YouTube: Fearless Impact 

LinkedIn: https://www.linkedin.com/in/antoniothornton/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/175

Nov 09, 2021
2022 Biz Growth Essentials for Social Media Managers
19:06

A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger. 

But the competition is STEEP.

How can you set yourself apart? Listen to today’s episode of the podcast for the 5 keys to your business growth in 2022 (whether that’s getting more clients or up-shifting into a fully staffed agency). 

In this episode of the podcast, I talk about: 

  • The #1 skill you need to master heading into 2022 to own the latest platforms like TikTok.
  • Questions to ask yourself to get more wins for your clients & stay competitive.
  • Is it really a good idea to double your rates?
  • 3 factors to consider when calculating your new rate.
  • Why your business will never grow if you don't do this
  • Who to hire based on your revenue: $100k, $250k, or $500k.
  • 5 ways to WOW your clients, so they stick with you (& send referrals).

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/174

Nov 02, 2021
What Is TikTok & How Can You Use It for Your Business?
13:16

Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you. 

What is TikTok? And why is it so great for passion-led business owners? Listen to this week’s episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video. 

In this episode of the podcast, I talk about: 

  • Why TikTok is shifting the way we approach social media marketing (& how you can leverage the change for your business).
  • 3 features that set TikTok apart from other social media platforms.
  • TikTok vs.YouTube: which platform offers better video editing tools?
  • TikTok algorithm whispering: 6 ways to get your videos in front of the right people.
  • The seemingly taboo tactic for embedding yourself into the culture of the app.
  • How long should your TikTok video be: 3 minutes, 1 minute, or 10 seconds?

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/173

Oct 26, 2021
How to Make a Good First Impression with Your Social Media Profile
14:03

How do you make a good first impression with your ideal clients on social media, so they take the next step on their conversion journey with you?

Start by optimizing your profile. Find out how in this week’s episode of the podcast. 

In this episode of the podcast, I talk about: 

  • The 3 W's of a high-performing social media profile.
  • #1 question to ask to generate dozens of social media posts.
  • Why the little details matter for attracting (& converting) your target audience with your social profiles.
  • How to drive more conversions with your LinkedIn, Facebook, or Twitter cover photo.
  • 3 proven calls-to-action to compel users to take the next step.
  • How to direct your visitors’ conversion journey with your curated content—whether Instagram story highlights; TikTok & YouTube playlists; or Facebook & Twitter pinned posts.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/172

Oct 19, 2021
3 Strategic Ways to Repurpose Your Content
15:01

Exhausted from trying to create original content for EVERY. Single. Platform? 

Well, stop now. 

Because you’re about to discover a simpler, easier way: content repurposing. Tony Robbins does it. Starbucks does it. And you’ll do it too (the smart way) after listening to this week’s episode. 

In this episode of the podcast, I talk about: 

  • Your #1 consideration before creating content, so you get the most bang for your buck.
  • 3 strategic ways to slice, dice, and reuse your content. Over. And Over. Again!
  • What evergreen content is and is not (plus, why you should never do this with it).
  • My account managers’ secret to not only producing more content with less work but also owning the voice of our clients.
  • The Dos and Don’ts of reusing content.
  • 4 tactics for refreshing content before reusing it on Twitter, so it doesn’t get flagged. 

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/171

Oct 12, 2021
How a Small Audience Can Be Your Biggest Strength with Jessica Rodriguez
36:55

Starting (and growing) your online biz doesn’t have to feel like you're handcuffed to the keyboard. There’s an easier way…

Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business. 

In this episode of the podcast, we talk about: 

  • Your 20-minutes-a-day strategy for engaging with your online audience.
  • How to let go of the content creation reins (and ensure it stays on voice).
  • Why a smaller, super engaged audience converts 5% better.
  • 3 questions to ask when determining the ROI of your social media efforts.
  • Her #1 Tip for introverts to up their DM game AND conversions. 
  • How much time you should be spending on content creation (hint: not as long as you think!)

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.

Not one to shy away from sharing the whole kit and caboodle, the Freedom Driven Success blog is jam-packed with straightforward strategies, behind-the-scenes insights, and powerful insights about what it really takes to run a business that serves you first.

Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses.

When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings.

Connect with her at freedomdrivensuccess.com or on Instagram at @freedomdrivensuccess

Website: https://freedomdrivensuccess.com

Instagram: https://instagram.com/freedomdrivensuccess

Facebook: https://facebook.com/freedomdrivensuccess

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/170

Oct 05, 2021
TikTok Success Tips for Business Owners with Rebecca Simon
34:37

Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)?

Rebecca Simon was in the same boat. 

Then she exploded. To 25k followers.

How’d she do it? Listen to today’s episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok. 

In this episode of the podcast, we talk about: 

  • How to leverage the skills from your 9-5 job into a profitable online business
  • What to do when you've got the online-biz-owner blues
  • The surprising cure to TikTok content-planning block
  • Choosing between trending topics vs. what your audience really wants
  • Tricks & tips for driving sales & conversions on TikTok
  • Rebecca’s proven strategy for selling courses on the platform.

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.

Prior to launching her business, Becca worked in human resources for highly esteemed companies, including 24 Hour Fitness and Target. She quickly climbed the ranks, standing out as a natural leader in her field, before starting a side hustle as a VA in December of 2019. 

Since then, Becca has more than doubled her corporate salary and made strategic pivots within her business. She shifted from working as a VA, to putting her HR skills to even better use as an OBM, to now coaching other virtual service providers to build their own thriving online businesses. She has built a community of over 22,000 entrepreneurs, providing a safe space for her audience to feel supported, educated, and inspired. 

When she’s not working, Becca loves to travel with her fiancé, Nigel (the sunnier and more tropical the location, the better!). She holds a B.A. in Human Development from California State University in Long Beach, and currently lives in Huntington Beach, CA

Website: www.workwithbecca.com

Instagram: @workwithbecca

TikTok: @virtualassistantcoach

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/169

Sep 28, 2021
Growing Your Business Without Brain Overwhelm with Lanie Lamarre
19:24

If you’ve been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)...

...Because you’ve been to too many online marketing events already this year...

...Because your brain can’t handle another tip or resource or hack...

...Because you’re sick of learning how to grow your biz online AND then doing nothing…

...then you need to listen to today’s interview with Lanie.

In this episode of the podcast, we talk about:

  • One of the biggest misconceptions about automating your systems and processes (that’ll have you pulling out your hair!)
  • The back-of-a-cocktail-napkin simple way to get started with project management software
  • How to make “very big, like big pants CEO decisions” about which metrics to measure
    The one tool no online business owner should ever be without
  • 3 questions to ask yourself when interpreting your performance data
  • How to get your FREE Pass to OMGrowth Live

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lanie is the host of the OMGrowth podcast and loves showing online bosses - like literally, using graphics and dashboards and workflows - exactly what they need to tap into their own OMGrowth moments. Her favorite topics include Airtable, your conversion rates and what song to play next on the jukebox. She's the proudest nerd I know and that works out really well for anyone who knows her because she loves to do and share the nerdy stuff so we don't have to!

Website: https://www.omgrowth.com/

Instagram: https://www.instagram.com/omgrowth/

OMGrowth Live is free at https://onlinedrea.krtra.com/t/lnawN2VZSgCp

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/168

Sep 21, 2021
Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers
30:36
How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels? 

Copy stalking. 

This tactic has rocketed our clients’ social media engagement and conversions. It’s flooded our inbox with referrals. It drives everything we do at the agency. And it’ll make your life 180% easier.

Are you ready to become a dangerously good copy stalker? Because my Senior Account Managers are here today to share with you what it takes: from tracking down copy across marketing channels, to hunting for the words and catchphrases that make the brand voice unique, and uncovering key definitions of success and challenge.

Plus, 6 other social media tactics we can’t live without—and you won’t either after you listen to this episode of the podcast.

This week we talk about:

  • Our must-have tool for giving your social media strategies legs (and keeping them running!).
  • The 5 Pillars of Content Framework that take the guessing—and stressing—out of creating your social posts.
  • How to keep your content fresh with a “Living Social Media Strategy.” 
  • Why engagement metrics don’t tell the whole story about what’s working (and what’s not) in your social media marketing strategy.
  • The #1 Reason behind your social media burnout. 
  • What it takes to prolong the lifespan of your client relationships (hint: not just good work & results). 

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guests

Meet our team of social media rockstars…

Lianne Fernandez

The “OG account manager” who’s been with us since day one! Lianne helped us perfect our copy stalking tactics waaay back in 2016. And today, she’s still slaying social media strategy for our clients from her home office in Manila.

Katy Fann

A true “metrics maven.” Katy can troubleshoot any social media strategy from her home-base in Tennessee.

Instagram: http://instagram.com/authorkatefann

Diodi van der Berg

Beaming into meetings all the way from South Africa, Diodi’s an ace at client management, keeping cameras rolling and clients smiling.

Instagram: https://www.instagram.com/diodivdberg/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/167

Sep 14, 2021
Where to Start with Facebook Ads featuring Julie O’Hara our Resident Ads Specialist
20:15

Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. 

If you’re considering diving into the world of Facebook Ads, you’ve got to treat it like any other new tool that you learn to use in your business. And as an adult, sometimes we don’t want to learn new things. We just want to KNOW, you know? But unfortunately, it takes time to get the hang of it. 

The good news? You don’t have to start from 0. In this episode of the podcast, Andréa Jones sits down with Julie O’Hara, the resident Facebook Ads Specialist at OnlineDrea Inc., to talk about: 

  • When business owners should consider starting a Facebook Ad strategy
  • How to measure success with your ads. 
  • How to navigate some of the latest updates with ads
  • Some of the new features like Instagram Reels Ads 
  • The importance of building a customer journey around your ads

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

After learning to run ads for her previous health coaching business, Julie shifted to full-time Facebook Ads consulting in 2019. Helping online business owners use the most advanced advertising tools available to grow and reach new people is endlessly rewarding for her. 

Julie specializes in list-building, launching and evergreen funnels for small and medium-size businesses. She also loves teaching other service providers how to run ads for clients. You can reach out to her by email at julie@heartsandbrainsconsulting.com.

Website: https://www.heartsandbrainsconsulting.com/

Instagram: https://www.instagram.com/heartsandbrainsconsulting/

LinkedIn: https://www.linkedin.com/in/julieohara/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/166

 

Sep 07, 2021
Why I Made the Switch from Fanbooster to Sendible
18:31

For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. 

Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community.

In this episode of the podcast, I talk about:

  • The challenges I was having with Fanbooster
  • What I looked for in other tools
  • A few tools I tried that didn’t work for me
  • Why I chose Sendible as the best fit social media management tool for my agency

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/165

Aug 31, 2021
Cultivating Your Emotional Resilience with Sarah Mikutel
30:57

Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it.

But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions?

In this episode of the podcast, we talk about: 

  • What Stoicism is and how we can apply it in business
  • Navigating differing opinions online 
  • How to utilize emotional intelligence to communicate effectively on social media
  • Internal strategies to train ourselves to be less reactive and more intentional
  • Our opinions on cancel culture 

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Sarah Mikutel is an American expat based in England and believes freedom is about more than getting on a plane — it’s about becoming the most heroic version of yourself. 

As a certified clarity and performance coach, Sarah blends the ancient wisdom of the Enneagram and Stoicism with modern psychology to help clients create lives that set their soul on fire.

Website: https://sarahmikutel.com/

Instagram: https://www.instagram.com/sarahmikutel

Facebook: https://www.facebook.com/sarahmikutel

Twitter: https://twitter.com/sarahmikutel

LinkedIn: https://www.linkedin.com/in/sarahmikutel/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/164

Aug 24, 2021
Using Personal Branding to Drive More Sales with Tolu Michaels
24:27

Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers?

During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business.

In this episode of the podcast, we talk about: 

  • The importance of a clear message and brand 
  • Going beyond a list of tasks to describe what you do
  • How much personality you should be sharing with your audience
  • How sharing your personality impacts your sales funnel and lead generation

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Tolu Michaels is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably.

She's also the author of “Show Up” - a blueprint for creating a profitable brand while doing work you love, with clients you like.

Through her work with hundreds of clients, she’s concluded that you can be seen, heard, and hired without losing yourself or compromising your values. In fact, the more you put “you” into your work, the more you’ll get people to notice, trust you and pay what you charge.

According to Tolu, the world needs what you have, but how you show up influences what they’ll pay for it.

Website: https://tolumichaels.com/

Instagram: https://www.instagram.com/tolumichaels/

LinkedIn: https://www.linkedin.com/in/tolumichaels/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/163

Aug 17, 2021
When to Outsource Your Social Media Marketing
18:56

There is so much value in outsourcing your social media, but how do you know if you’re ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business?

While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you’re outsourcing to the right person and you’re both set up for success.

In this episode of the podcast, I talk about: 

  • The value of outsourcing social media
  • 3 things you need to know before outsourcing
  • The #1 hesitation of outsourcing and how to combat it
  • 3 different types of people you could outsource to and the pros and cons of each
  • Where to find social media pro’s you can trust

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/162

Aug 10, 2021
The Future of Facebook Ads with Emily Hirsh
32:56

Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste?

Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn’t mean Facebook ads still can’t be wildly effective for your business. Yes! Even with the iOS updates!

Emily Hirsh breaks down everything you need to know about Facebook ads in this interview. 

 

In this episode of the podcast, we talk about: 

  • How to know if you’re ready to start investing in ads
  • The first thing you need to have in order to be successful with ads
  • How to measure if it’s working and scale your ad spend
  • What to do if your ads stop working
  • How the iOS update is impacting ad strategy

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Emily Hirsh is a leading Digital Marketing Strategist, CEO & founder of Hirsh Marketing, and creator of The Hirsh Process. Hirsh Marketing works with influencers and game-changing entrepreneurs to grow their businesses and generate revenue using cutting-edge marketing strategies and killer creative.

Emily has assembled a top-level team of 25+ strategists, copywriters, graphic designers, and marketers who help remove overwhelm and allow entrepreneurs to stay in their zone of power. Through The Hirsh Process, Emily and her team continue to launch million-dollar campaigns and generate hundreds of thousands in ROI for her clients, every month. They’ve managed over $26 million in ad spend and generated over $106 million in revenue for their clients.

Website: https://www.hirshmarketing.com/

Instagram: https://www.instagram.com/emilyhirsh/

Facebook: https://www.facebook.com/hirshmarketing

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/161

Aug 03, 2021
Experiencing Social Media Burnout? Top Hacks to Find Joy Again
19:19

Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people’s stress.

But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It’s a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow we can’t seem to let it go. 

So how can we use social media in a healthy way, without burning out or growing resentful of the apps? 

In this episode of the podcast, I talk about:

  • How to use social media for your business when it feels stressful 
  • A resource to help you with creating healthy boundaries with social media and how you want to use it
  • The benefits of meditation for social media
  • The number one tip for removing social media stress 
  • The role of compassion when using social media

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/160

Jul 27, 2021
Instagram is No Longer "just" a Photo Sharing App
26:45

The news heard ‘round the social media marketing world is that Instagram is no longer “just a photo sharing app” and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they’ll be forced to start using video.

 

Before you panic, I’m sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media marketing, and how you can take advantage of these new changes instead of letting them weigh you down. 

 

In this episode of the podcast, I talk about:

  • The new role of video on Instagram
  • Why now is the time to build a personal brand
  • Implementing new video strategy without overwhelming yourself
  • Q&A session for your IG questions

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/159

Jul 20, 2021
Getting Started With Live Video with Restream
30:06

Why is livestreaming so important in 2021 and should you be including it in your social media strategy?

There’s a distinct difference in energy between live streaming and a typical static post that can’t be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits.

Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend. 

 

In this episode of the podcast, we talk about: 

  • The benefits of using live video, even for podcasters
  • 3 amazing ways to leverage live streaming
  • The surprising benefit that helps with market research
  • How Restream can make live streaming easier and more impactful for your business

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Grace Duffy is the Virtual Events Manager at Restream, where she oversees their involvement in industry events - both big and small. She looks after a series of live shows hosted by a phenomenal line-up of live streaming experts on the Restream channels. 

 

Grace is also the co-host and producer of Social Media News Live, a weekly live show and podcast that keeps you up-to-date on what's happening in the world of social media.

 

Website: https://restre.am/GoLive

Social media:
https://www.linkedin.com/in/gracehduffy/

https://twitter.com/GraceDuffy

https://www.facebook.com/restreamio/

https://www.youtube.com/c/Restreamio/

https://www.instagram.com/restreamio/

https://twitter.com/Restreamio

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/158

Jul 13, 2021
How to Grow & Manage Your Social Media Community
27:52

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you’re still using organic growth methods. 

 

Building an online community using social media is very similar to dating in some ways, especially if you’re an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you’re gonna have to put yourself out there and be proactive about the process. 

 

So how do you build and manage a community without spending all your time scrolling on social media or stressing about being canceled? 

 

In this episode of the podcast, I talk about: 

  • Our community first approach that builds your social media presence
  • How to remove the “desperate” energy when engaging with others
  • The subtle mistake business owners make when managing positive comments 
  • Protecting your mental health when you get negative comments 
  • The number one advice for managing your community with a team

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/157

Jul 06, 2021
Using the Story Strategy on Social Media with Erin Trafford
35:08

People are naturally wired to connect with one another through story and today we’re discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! 

 

We’re uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward.

 

In this episode of the podcast, we talk about: 

  • How storytelling differs from a content strategy
  • The first steps to uncovering your story
  • The unconventional question to ask that helps you find alignment 
  • The difference between posting when inspired vs posting out of obligation

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Erin is a digital Visibility & Story strategist specializing in helping entrepreneurs and small businesses find and refine their path to revenue via Story, Visibility and modern, online, sales strategies.

 

She is an award winning journalist, blogger, consultant and strategist. She owns Erin Trafford Inc., which encompasses two digital properties: DIYPassion.com, a six-figure lifestyle blog and ErinTrafford.com, a coaching and consulting company.

 

She has worked with dozens of brands across North America; including Giant Tiger, Home Hardware, and Staples Canada, to create and develop content and influencer marketing campaigns.

 

She now fuels her joy and passion working with new, emerging and seasoned digital entrepreneurs to unleash their Stories and the power in their content.

 

Erin’s role is to help you uncover, tell and leverage YOUR Story.

 

Website https://www.erintrafford.com/

Instagram https://www.instagram.com/its.erintrafford

Facebook Page https://www.facebook.com/itserintrafford 

Facebook Group https://www.facebook.com/groups/erintraffordscontentclub

LinkedIn https://www.linkedin.com/in/erintrafford/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/156

Jun 29, 2021
Understanding Your Social Media Buyer's Journey
12:08

Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer’s journey when creating social media content for your launch. 

 

In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer.

 

In this episode of the podcast, I talk about: 

  • The 3 different stages of the buyer's journey 
  • What type of content resonates with the buyers in these different phases 
  • The stage of a buyer's journey you want to leverage to grow your audience organically
  • The different stages of a launch and how they correlate with your buyers journey

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/155

Jun 22, 2021
Social Media Content That Actually Gets Results
19:04

Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create “content buckets” or rotate between a handful of content types. 

 

While that’s a step forward, it still doesn’t solve the problem of endlessly creating content that never moves the needle forward. You’ve just given them labels. 

 

So how do you really make sure that the social media content you create grows your audience and your business? I’m sharing a more effective way to think about content creation.

 

In this episode of the podcast, I talk about: 

  • The 3 types of content you should be creating 
  • The difference between promotional content and conversion content
  • Content ideas for your social media
  • A HUGE benefit to content type #3 that you don’t want to miss out on

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/154

Jun 15, 2021
6 Reasons to Grow Your Social Media Business from Freelancer to Agency
18:17

If you’re currently a freelance social media manager, you might be wondering what’s the next step? How can you expand your business when you’re only able to manage so many clients? 

 

An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I’m able to spend my time, and it can do the same for you too! I’m sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well. 

 

In this episode of the podcast, I talk about:

  • Going from charging $100 a week to 4-figure packages
  • Why I chose to shift from freelancer to agency
  • The benefits of having an agency
  • The false comfort of being flexible with your services
  • Where to find support in making the change from freelancer to agency

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/153

Jun 08, 2021
Content Marketing in 2021 with Teresa Heath-Wareing
43:13

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. 

 

In this episode of the podcast, we talk about: 

  • What you should focus on if you only have a few hours a week for social media
  • How to choose a platform to focus on for your business
  • How much content you should be creating 
  • The difference between create content as a solopreneur vs with a team
  • Content Ideas and what to do if you run out of ideas

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.

 

She is recognised alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. 

 

Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages. 

 

She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy. 

 

Teresa hosts a popular weekly podcast called ‘Marketing that Converts’ and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.

 

Website https://teresaheathwareing.com/

Facebook
https://www.facebook.com/TeresaHeathWareingUK/

Instagram https://www.instagram.com/teresa_heathwareing/

Twitter https://twitter.com/theathwareing

LinkedIn https://www.linkedin.com/in/teresaheathwareing

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/152

Jun 01, 2021
Should Your Business Be On TikTok?
16:21

It’s time to talk about TikTok! It’s one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook. 

 

But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business?  

 

In this episode of the podcast, I talk about: 

  • The pros and cons of TikTok as a user and content creator
  • How being on tiktok and benefit your other social media channels 
  • Deciding if TikTok is worth your time as a marketer
  • What great content looks like on TikTok

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/151

May 25, 2021
Social Media Content Planning with Kristen Westcott
29:11

The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks? 

 

In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works for you.

 

We talk about: 

  • The first thing to think about as you start to create content in batches
  • How to plan your content based on what’s topical
  • How much time to spend on all of this 
  • Some tools to improve your success 

…and more!

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Kristen Westcott is a business growth and systems strategist who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn’t a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters, and creatives scale without the frustration that massive growth often brings.

Website www.kristenwestcottmedia.com

Facebook https://www.facebook.com/kristenwestcottmedia/

Facebook Group https://www.facebook.com/groups/howtogrowyourbiz

Instagram https://www.instagram.com/kristen.westcott/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/150

May 18, 2021
Ethical Marketing with Michelle Mazur
34:23

3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don’t have to follow the trends. 

 

What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you’ve been too nervous to rattle the cage too much, this podcast is for you!

In this episode of the podcast, we talk about: 

  • The typical bro-marketing methods that keep value-based entrepreneurs feeling trapped
  • The surprising new stat about people’s attention span 
  • A breakdown of Michelle’s 3 word rebellion and social media strategy
  • The truth about why you might feel like you’re bad at marketing 
  • The first step to getting started with ethical marketing 

…and more!

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.

Website https://drmichellemazur.com/
Instagram https://www.instagram.com/drmichellemazur/

Twitter https://twitter.com/drmichellemazur

Facebook https://www.facebook.com/DrMichelleMazur

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/149

May 11, 2021
Create Social Media Marketing Messages That Work
15:20

Grab your notebook and a pen because you’re going to want to take notes for today’s episode. I’m taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson.

 

We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and true to your values. 

 

In this episode of the podcast, I talk about: 

  • What the Marketing Messaging Matrix that we teach inside the Savvy Social School is
  • Tapping into your unique strengths for messaging 
  • Real world examples of the Marketing Messaging Matrix at work

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/148

May 04, 2021
Creating Intentional Instagram Content for VIP Offers with Jordan Gill
35:47

Being intentional about social media is much more than just scheduling your Instagram posts. It’s about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch. 

 

Jordan Gill has built a business around intentionality and relationship building on social media and is sharing her Instagram content marketing strategy and tips that keeps her in tune with her audience and growing her business, while still setting boundaries around social media. 

 

In this episode of the podcast, we talk about: 

  • The importance of relationships in business
  • The repurposing strategy to stay intentional with your social media use
  • A breakdown of her content marketing strategy for her VIP day launches
  • What it’s like batch recording 6 months worth of video content (and how)
  • The importance of testing and being data-driven

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles.

 

Website: https://www.systemssavedme.com

Facebook: https://www.facebook.com/systemssavedme/ 

Instagram: https://www.instagram.com/systemssavedme/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/147

Apr 27, 2021
Creating Intentional Social Media Content for Your Business with Tara McMullin
51:18

Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content. 

 

To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm.

 

In this episode of the podcast, we talk about: 

  • What epistemological method is and applying it to your business
  • An intentional repurposing strategy 
  • How to use Notion for content management 
  • Your role once you shift away from one on one services 
  • Finding a balance between your creativity and the algorithm 

…and more!

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Tara McMullin is a coach, community builder, podcaster, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners.

 

Tara is also an international speaker and a best-selling instructor on CreativeLive where she’s reached over 25,000 students with her online video courses on small business. Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.

 

Website: http://explorewhatworks.com

Instagram: http://instagram.com/tara_mcmullin

Facebook: http://facebook.com/taramcmullinco

Twitter: http://twitter.com/taragentile

Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146

Apr 20, 2021
5 Types of Reporting Metrics to Consider Including in Reports
12:00

This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. 

It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what’s working and what’s not. But once you understand your numbers, you can really start crafting a strategy to grow your business on social media!

In this episode of the podcast, I talk about: 

  • The difference between metrics and reporting
  • Metrics to keep track of and understanding them 
  • The hidden engagement metrics on social media to focus on
  • Other conversation metrics to track besides sales

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/145

Apr 13, 2021
Write Better Copy by Getting to Know Your Audience with Sara Frandina
21:50

If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level.

This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well. 

In this episode of the podcast, we talk about: 

  • What “voice of customer” is and how to use it to connect with your audience
  • Market research when you don’t have an audience yet
  • How buyers awareness impacts how you write copy on social media
  • Using social media for marketing when you’re trying to reduce your social media usage

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Memorable Quotes

  • “It really drives the copy when you know exactly where you’re meeting people.”
  • “Why am I here? Is it because I feel like I need to be or I should be, or am I truly using it from a place of enjoyment?”
  • “Where do I want to be? What do I enjoy? And now how can I use this in a way that makes sense?”
  • “That’s what they’re going to connect with… with the business owner who knows what they think and knows how they talk.
  • “A big part of Voice of Customer is knowing what to take and what to leave.”

About the Guest

Sara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again.

Learn more about Sara — and how to get to copy that converts — at www.SaraFrandina.com.

Website: https://sarafrandina.com

Instagram: https://instagram.com/sarafrandina

Twitter: https://twitter.com/heytheresar

Facebook: https://www.facebook.com/SaraFrandinaCopywriting

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/144

Apr 06, 2021
Overcoming Your Fear of Video with Cara Rice
24:59

Are you still afraid to show yourself online? It’s hard to be a personal brand when you’re still struggling with showing the personal part, so what can you do about it?

With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see.

Cara Rice knows exactly what it’s like to be stuck hiding behind a “business guise” and showing up online in an authentic and often vulnerable way, and she’s sharing with us how she overcame the fear of showing up online, and how you can too. 

In this episode of the podcast, we talk about: 

  • The role of video in social media marketing
  • How do you overcome the fear of sharing your story and being vulnerable
  • How your imperfection can actually help your audience
  • What to work on instead of trying to get rid of fear
  • Plus the most common limiting belief that Cara sees and when it most often shows up

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Cara Rice is a Business Coach, a Certified Trainer of NLP and the founder of the Mind Surgery Method™ NLP Practitioner training for coaches.

She's gone from selling $47 detoxes (to anyone who would work with her!) to sustaining a fully-booked 6-figure coaching business for over 5 years now, helping early-stage coaches overcome their visibility fears and master the mindset, habits & coaching skills to create a sustainable six figure business online.

Her clients are health, life, relationship and business coaches across the globe. She's also helped real estate coaches, brand strategists, photographers (and even a few stylists!) build a coaching arm to their businesses, too.

From getting on video for the first time, launching their signature programs, signing their very first paying clients to creating $5K, $10K and even $35K+ months -- nothing makes her happier than to support someone to work alongside their fear and fully step into their next level of income and impact as a coach. (And transform their own life in the process.)

Website: www.cararice.com

Facebook group: https://www.facebook.com/groups/cararicecoaching

Instagram: https://www.instagram.com/cararicecoaching/

Free 8-minute Guided Visualization: https://cararice.com/next-level-you

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/143

Mar 30, 2021
Clubhouse - Exploring the Newest Social Networking Platform
15:35

There’s a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? 

Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it’s my job to explore these new platforms and today we’re discussing everything about Clubhouse. 

In this episode of the podcast, I talk about: 

  • Exactly what Clubhouse is and the kind of content people make on it
  • How to get the most out of using the new platform and if you should be on it
  • Some problematic issues Clubhouse is still working on
  • The best way I’ve found to use the app for my business
  • A strategy I teach my Savvy Social School members and how you can apply it to Clubhouse content

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/142

Mar 23, 2021
Gaining Confidence to Show Up as You Are on Social Media with Stephanie Dodier
26:39

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. 

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show up full body and mind for themselves and for their audience. 

In this episode of the podcast, we talk about: 

  • Stephanie’s journey from seeking to look thin to breaking free from diet culture
  • What it means to show up “full body”
  • The difference between body positivity and body neutrality
  • How to cultivate confidence
  • How to unlearn the negative thoughts we have about ourselves

...and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. 

Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it’s the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural approach, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science.

Website: https://www.stephaniedodier.com/?utm_source=shownotes&utm_medium=savvysocialpodcast&utm_campaign=interview

Instagram: https://www.instagram.com/stephdodier/

Facebook: https://www.facebook.com/StephanieDodiernutrition/

Roadmap to living diet-free: https://www.stephaniedodier.com/roadmap/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/141

Mar 16, 2021
Why Risking Being Cancelled is Worth It with Lana Hernandez
17:57

Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we’re also afraid of what those same people think. 

Today we’re having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. 

There’s a lot of truth bombs in this podcast that’ll shake things up if you’re afraid of showing up online authentically, so definitely give this podcast a listen!

In this episode of the podcast, we talk about: 

  • The fear of showing up vs being misunderstood
  • The bombshell of truth about cancel culture 
  • Why imperfection is a good thing
  • What kind of influence do you want to have

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. 

Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it’s the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lana Hernandez is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. Lana has 20+ years of corporate experience in a wide range of disciplines that are leveraged to support entrepreneurs to break through their limiting beliefs and take a holistic approach to how they view and plan for success. Guiding her clients through the mindset triggers of the entrepreneurial journey, Lana helps them navigate their mindset barriers to sustain empowered growth.


Instagram: http://instagram.com/visiontodecision

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/140

Mar 09, 2021
The Evolution of OnlineDrea + 7 Year Business Anniversary
17:35

7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business.

I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It’s been quite the transformation and journey! 

And while it looks all glamorous from the outside you don’t always see the behind the scenes ups and downs of my business which I’ll be sharing with you today. From the big celebrations and how even my dog benefited from my online business, to the hard lessons learned.

In this episode of the podcast, I talk about: 

  • The transformation my business has seen in the past 7 years
  • Things I’ve learned both personally and professionally
  • A big shift I had about permamaters and tracking my time
  • The power of setting intentions and mindfulness
  • How some of the most challenging moments helped me grow

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/139

Mar 02, 2021
Content Driven by Values with Erica Courdae
23:02

There’s been a dramatic shift in the business world over the past few years. There’s no longer a strict separation between your business and what you value and believe personally. We’ve entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it!

So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I’m excited for you to listen to this week’s interview with certified coach Erica Courdae.

In this episode of the podcast, we talk about: 

  •  What allyship looks like
  • The dangers of perfectionism to allyship
  • The misconception behind your client avatar
  • The direction content creation is heading in 2021

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her husband and two children.

Website: https://www.ericacourdae.com/?utm_source=shownotes&utm_medium=savvysocialpod&utm_campaign=interview

Instagram: https://www.instagram.com/ericacourdae/

Facebook: https://www.facebook.com/ericacourdae/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/138

Feb 23, 2021
Social Media for Live Events in a Pandemic with Lauren Caselli
29:18

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change.

Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she’s helped her clients get the most from their virtual events and build an engaged and enthusiastic audience.

In this episode of the podcast, we talk about: 

  • How the pandemic changed different industries 
  • The difference between structuring virtual and live events
  • The unexpected benefit to hosting virtual events
  • Preparing your virtual event for success
  • How to use social media to build excitement about your virtual event

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself.

Instagram: https://www.instagram.com/laurencaselli_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/137

Feb 16, 2021
Prepping for a Successful Social Media Launch
15:47

A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. 

We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You’d be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are also sharing their message on social media this podcast is one to tune in to.

In this episode of the podcast, I talk about: 

  • The importance of repeating your message on social media
  • The number one challenge people face when launching on social media
  • Different stages of the buyer's journey
  • How much time should you give yourself to launch

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/136

Feb 09, 2021
Writing Personality-driven Emails They’ll LOVE with Tarzan Kay
33:23

Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. 

Her willingness to try something different showed her that her audience didn’t necessarily want more “insider secrets” about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner.

In this episode of the podcast, we talk about: 

  • What kind of copy Tarzan’s audience gravitated most towards 
  • Being vulnerable and authentic in your copy
  • How to use feedback to improve your copy (without taking trolls personally)
  • Using Instagram to help you create email content
  • Tarzan’s best copywriting tip for writing emails that connect with your audience

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 

About the Guest

Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails.

Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies.

In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media (“What’s up, overdue credit card bills and low-paying clients!”).

When T-Boss isn’t writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik’s cube, or singing show tunes in the shower.

Tarzan lives in Niagara with her partner and two kiddos.

Website: https://tarzankay.com

Instagram: https://www.instagram.com/tarzan_kay/

Facebook: https://www.facebook.com/tarzankayspage/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135

Feb 02, 2021
How to Focus as a Social Media Manager with Toni Jakes
28:01

Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren’t getting any real results.

So what’s the best way to use social media without being stretched too thin and still be effective?

In this episode of the podcast, we talk about: 

  • How Toni went from a certified yoga instructor to a sought after social media manager
  • Building trust with potential clients/customers on social media
  • The power of simplifying and focusing on the basics
  • Strategically using templates 
  • How often you should be posting on social media
  • Finding support and guidance in mentorships

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin

 

About the Guest

Social Media Strategist, Content Creator and Project Manager helping consultants and small to medium size businesses stand out on social media to gain visibility, connect with ideal clients and drive sales.

Toni has over 10 years marketing and project management experience with a focus on

creating and implementing strategic initiatives. Her specialty includes identifying the areas where support can have the most impact then creating processes and systems to ensure those needs are prioritized and fulfilled.

Building strong collaborative relationships with her clients is a top priority.

Instagram: http://www.instagram.com/toni.jakes.tyler

Facebook: http://Facebook.com/innovativevirtualsolutionsllc

LinkedIn: https://www.linkedin.com/in/tonijakestyler001/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/134

Jan 26, 2021
3 Biggest Mistakes Business Owners Make on LinkedIn
16:57

While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. 

 

This week, we’re sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn.

 

Tune in to learn: 

  • Why you shouldn’t focus on your job title and what to focus on instead
  • Why leaning on your past job history isn’t the best strategy
  • How to think about making new connections
  • A huge perk to joining the LinkedIn Challenge

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

LinkedIn Challenge

It's time to transform your LinkedIn into a lead-generating tool for your business.

 

Join the Savvy Social School community on January 25 for this 5-day challenge where you'll get:

✨ 5 Actionable Video Trainings

✨ The LinkedIn Challenge Video

✨ The LinkedIn Challenge Score Card

✨ A Live Q&A Session

... and more!

 

PLUS there will be prizes, bonuses, and opportunities to get feedback along the way.

Join here: https://onlinedrea.com/linkedin

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/133

Jan 19, 2021
Should You Be Using Instagram Reels?
12:46

It’s the question on everyone’s mind… Should I be using Instagram Reels in my business? 

 

Well, the answer isn’t as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn’t make much sense to get into Reels. 

 

So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important questions...

 

In this episode of the podcast, I talk about: 

  •  What the heck Instagram Reels is 
  • The differences between TikTok and Instagram 
  • Strategies vs Tactics
  • The 3 key questions to consider before jumping into Reels for your business
  • How Social Media Managers can apply this with clients. 

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster

 

The LinkedIn Jumpstart Challenge
Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021: https://onlinedrea.com/linkedin

 

Join us for our Instagram Reels Workshop with Libby Collett https://onlinedrea.com/reels

 

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/132

Jan 12, 2021
Get the Most Out of LinkedIn with Paul Higgins
36:14

This month, we’re talking all about LinkedIn and how we as marketers can leverage this platform in 2021.

 

In this episode of the podcast, we talk about: 

  • How to get build your profile to attract the RIGHT people
  • The best way to encourage engagement on LinkedIn
  • What you should be focused on for LinkedIn Success

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin

 

Memorable Quotes

  • The best content is from your clients. Whatever your clients' challenges are...write about those.
  • LinkedIn actually rewards dwell time. The longer someone is on your posts, they believe that the content is better so they will spread it further.
  • You could have the best content, but if you're not triggering the algorithm, you're not going to get the views.

 

About the Guest

Paul Higgins is a High Performing Business Mentor, podcaster, and published author who helps 7 Figure Business Owners with Sales & Teams so they can BUILD LIVE & GIVE

Website: https://paulhigginsmentoring.com

7-Figure Business Assessment: https://paulhigginsmentoring.com/assessment

LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/

Twitter: https://twitter.com/PaulHiggins555

Facebook: https://www.facebook.com/Paulhigginsmentoring/

Instagram: https://www.instagram.com/paulhigginsmentoring/

 

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/131

Jan 05, 2021
LinkedIn Marketing in 2021
14:26

Over the past few years, I’ve seen my students and clients reach their goals faster and with less energy.

 

➡️ They’re posting less and getting more results.

➡️ They’re connecting with quality people (and they’ve left the vanity numbers behind).

➡️ They’re having actual conversations with potential clients, collaborators, and partners.

And this is all because of LinkedIn.

 

In this episode of the podcast, I talk about: 

  • Some of the BIG changes LinkedIn made this year
  • 7 reasons to consider LinkedIn Marketing in 2021
  • LinkedIn’s stance on building community

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021.

https://onlinedrea.com/linkedin 

 

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/130

Dec 29, 2020
End of Year Review - 2020 Edition & 2021 Predictions
26:52

Social media is changing rapidly and we’re going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021? 

 

In this episode of the podcast, I talk about: 

  •  What changes social media saw in 2020 
  • A few predictions for what 2021 will look like 
  • How brands can stay relevant and fresh
  • How my company is pivoting this  year

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster

 

Resources Mentioned

Episode 75: Social Media Marketing: 2020 Predictions & Trends - https://onlinedrea.com/075

Savvy Social School - http://savvysocialschool.com/ 

Thrive Mentorship Program - https://savvysocialschool.com/p/thrive 

Brittney Lynn - https://brittneyllynn.com/

Rachel Kay Albers - https://rkaink.com/

Dec 22, 2020
Niching as a Social Media Manager with Susan Ellis-Saller
26:45

The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business?

 

In today’s episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. 

 

We talk about: 

  • How Sue landed on her niche
  • How she’s able to support her business by using her intuitive gifts
  • How Sue’s business has grown since joining the Mentorship Program

…and more!   

 

About the Guest

Sue Ellis-Saller is a tarot card slinging, energy wielding, angel loving spiritual advisor and marketing agent who helps Spiritual and Sensitive Entrepreneurs learn to love social media and make a bigger impact in the world. Sue loves to learn about and teach about social media, content marketing, spirituality, energy, manifestation, and making the world a better place. 

 

When Sue isn’t studying mysticism or learning about social media marketing, she’s laughing with her children, stretching, exploring the world with her husband, or trying to train her pups!

 

Website: http://sueellissaller.com

Instagram: http://www.instagram.com/sueellissaller

Facebook: http://Facebook.com/susanellissaller

Spiritual Business Basics Facebook Group: https://www.facebook.com/groups/spiritualbusinessbasics/

 

Resources Mentioned

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

Dec 15, 2020
Transitioning into a Social Media Career with Leanne Knight
24:43

Social media as a career barely excited 10 years ago. It’s really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new? 

 

Today on the podcast, Leanne Knight shares her journey towards building a social media career. 

 

In this episode, we talk about:

  • How Leanne transitioned from coding to social media
  • Her advice for new social media managers
  • Her path towards niching down
  • Her experience developing boundaries in the Thrive Mentorship program

…and more!   

 

This Episode Was Made Possible By:

 

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Business Building Blueprint for Social Media Managers

Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave.

The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint 

 

Memorable Quotes

  • “People need [graphics] to express themselves or to promote their business.”
  • “We just have bad taste when we start out and how you get through that is just by practicing.”
  • “With everything that I'm doing, whether it's graphics or whether it's writing captions and things like that...I just need to do it.”
  • “Just because you know how to do it, it doesn't mean you have to be doing it.”

 

About the Guest

Leanne is a graphic designer and social media manager with a passion for clear, simple communication. Her specialty is creating graphics for social media, so that business owners can have a professional and cohesive appearance. It is her mission to help purpose-driven entrepreneurs share their message on social media!

 

Website: https://authenticvisionmedia.com

How to Plan Your Social Media Content Freebie: https://authenticvisionmedia.com/guide/

Instagram: http://www.instagram.com/authentic.vision.media

Facebook: http://www.facebook.com/authenticvisionmedia

LinkedIn: https://www.linkedin.com/in/leanne-knight

 

Resources Mentioned

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

Dec 08, 2020
The Relationship of Sales Data & Marketing Data with Lyndsay Clements
34:33

As a business owner, it’s important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together?  

 

In today’s episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients. 

 

In this episode of the podcast, we talk about: 

  • Lyndsay’s quarterly approach to editorial calendar planning
  • Which marketing metrics relate to the different pieces of the funnel
  • Why Lyndsay joined the mentorship program and how that’s changed her business growth 

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Business Building Blueprint for Social Media Managers

Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave.

The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint 

 

Memorable Quotes

  • “If you're a service-based business...you need to know if you're going to grow your business to hit your goals. Because you could grow in the wrong area and not actually hit your profits.”
  • “I think it's also important just to understand the customer or the client that you're working with and how often you need to be in front of them and how much.”
  • “It's so good to just pour into your business and be smart about it too, because...at the end of the day, [decide] which one's going to give you the most return on your investment and the most value.”

 

About the Guest

Lyndsay Clements is the owner of Ellen Grace Marketing and is passionate about helping business owners grow their sales through solid marketing strategies and effective execution.  She believes that consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out.  Whether you’re a new business looking for guidance or a thriving company looking to take marketing off your plate, Lyndsay's framework helps you eliminate the overwhelm and implement a custom strategy so you can reach your goals quickly.

 

Website: https://ellengracemarketing.com/resources/ 

Instagram: https://www.instagram.com/ellengracemarketing/

 

Resources Mentioned

Afton Negrea: https://www.aftonnegrea.com/

Rachel Rodgers’ We Should All Be Millionaires: The Club: https://helloseven.co/club/

business building blueprint: onlinedrea.com/blueprint

Loom: https://www.loom.com/

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

Dec 01, 2020
Business Mindset & Social Media with Lana Hernandez
26:47

The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in turn, makes us feel less than.

 

So how can we use our brains for good? And how can doing the work of improving our mindset help us be better business owners, marketers, and people? 

 

In this episode of the podcast, we talk about:

  • The definition of mindset and why it’s important
  • How having a good mindset can improve your business
  • How to show up on social media without judging ourselves 
  • Lana’s natural gift of listening and understanding mindset issues 
  • How a 30 day live streaming challenge changed Lana’s approach to social media  

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Business Building Blueprint for Social Media Managers

Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave.

The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint 

 

Memorable Quotes

  • “If you don't have support and dealing with that vulnerability and all of the fear and the imposter syndrome as it comes up, then a lot of times you're blocked from moving forward and, and truly seeing the success.”
  • “Success is something that we strive for so much in our businesses that we put so much of our worth into it.”
  • “As you really live into your authentic self in your business and show up as your authentic self, it will seem less of a task and it will connect so much more with your audience.”
  • “One of the biggest conquers of fear is action. And so as you do it, more, those fears start to get tapped down.”
  • “There is no right or wrong way to do any of anything in your life. The right way is the way that's right for you.”
  • “You're not obligated to do anything that you do not want to do.”

 

About the Guest

Lana Hernandez, owner of Vision to Decision, is a mindset and empowerment coach who guides her clients through the mindset triggers of the entrepreneurial journey.

 

Using her intuitive gifts and 20+ years of corporate knowledge, Lana supports her clients as they navigate their mindset barriers so they can not only experience breakthroughs but also sustain empowered growth as they view and plan for success.

 

Email: lana@visiontodecision.com

Instagram

 

Resources Mentioned

Business Building Blueprint for Social Media Managers
Confidence Coaching with Lana Hernandez - Savvy Social School
Wayback Machine
Thrive Mentorship Program

Nov 24, 2020
Facebook Ads for Agency Owners with Jennifer Spivak
32:35

Sales funnels, marketing, and advertising are crucial to your business’s success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don’t need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want!  

 

In this podcast episode, we share: 

  • Why Jennifer views Facebook Ads as a tool and her approach for lead magnets 
  • The importance of understanding what your customer needs 
  • How Jennifer qualifies the right people and builds a deeper level of “know, like, and trust” 
  • Jennifer’s strategy for retargeting ads   
  • Advice for being bold in your business and leaning into your authenticity 
  • Jennifer’s choice to build a life and business around ease and doing what feels good 
  • How Jennifer maintains work-life balance as an agency owner  

 

Memorable Quotes: 

  • “At the end of the day, it’s not about Facebook Ads. Facebook Ads is the tool—it’s the means to an end.” 
  • “You should always do what works for you, what feels good for you and what’s been tested and proven to work.”
  • “You don’t need to have years and years of experience and tons of case studies under your belt, people are always buying you...you already have everything you need to market yourself.” 

 

 

About Jennifer:

Jennifer Spivak is the CEO and Founder of #TEAMSPIVAK, a high-vibe Facebook Ads squad. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and smashing the patriarchy. Jennifer has been featured in Forbes, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.


Connect with Jennifer:

Website

Facebook

Instagram

 

This Episode Is Made Possible By:

  • Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Nov 17, 2020
Storytelling Marketing with Lynne Golodner
24:44

What’s the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind.  

 

Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you’re human just like them! 

 

In this podcast episode, we share: 

  • How Lynne uses client stories to create amazing content 
  • Lynne’s approach of “foundational messaging” to promote consistency and clarity 
  • How to apply Lynne’s story-telling structure to social media 
  • Lynne’s social media journey and the support she’s built for her brand 
  • Recommendations for how to bring storytelling to your marketing strategy      
  • Details about the Make Meaning Podcast

 

Memorable Quotes: 

  • “Look for the meaning or purpose that drives the work you do every day, because that’s where the human part of it is.”
  • “There has to be something in it for them...look at the mutual benefit which is in every marketing endeavor—there has to be something for me and something for you; social is no different.” 
  • “Tell that story and be multi-dimensional so that people can relate to you and they can  understand even if it all looks great on social media, you have your moments, too, and you’re only human…”

 

About Lynne:

Lynne Golodner is host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also Founder and Chief Creative Officer of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities.  

 

A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain’s Detroit Business as a Notable Woman in Marketing in 2018. 

 

Author of eight books, including The Flavors of Faith: Holy Breads and her forthcoming 9th book, What’s Your Story: an introduction to finding meaning and living from purpose, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur focused on marketing through storytelling, relationships and higher purpose. 

 

A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan. Learn more about Lynne at www.yourppl.com and www.makemeaning.org as well as on Facebook, Instagram, and LinkedIn


Connect with Lynne:

Make Meaning Website 

Your People Website  

Instagram

LinkedIn 

Facebook 

 

Links Mentioned:

Loom

OnlineDrea YouTube Channel

 

This Episode Is Made Possible By:

  • Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Nov 10, 2020
Social Media During an Election
11:48

It’s no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it’s not too late to take steps now to weather whatever storm the 2020 election brings! 

 

Listen in and learn why it’s important to prepare yourself for the emotions that will follow the election, establish boundaries that will create structure for your business, and how to face any election drama that comes your way with eyes wide open and tools in place to stay intentional and ready to keep moving forward!  

   

In this podcast episode, I share: 

 

  • How business owners and content creators can handle the divisiveness of the US election 
  • The power of being prepared to handle the emotions of others on social media  
  • Details about different opportunities to help emotionally prepare for the election 
  • Advice for giving yourself grace and tightening your boundaries on social media to address problems and keep growing your business  

 

Memorable Quotes:

  • “I love social media; I love the opportunity it provides for connecting with people who I would have never met.” 
  • “Go into it with a full understanding of what’s going on: we can’t deny it or ignore it...we have to deal with the emotions on social media.” 
  • “If you are going into a situation where it was emotionally draining, give yourself 10 minutes to process that instead of ignoring it.”
  • “Be intentional about your reasons for even being on social media in the first place.”

 

Links Mentioned:

Social Media Unwind  

Meditation for Anxiety during the Election 

 

This Episode Is Made Possible By:

  • Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Nov 03, 2020
Mastering Marketing Metrics with Natasha Vorompiova
40:16

If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you’re not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what’s not working, and so much more! 

 

In this podcast episode, we share: 

  • Why metrics matter in social media 
  • 3 Key areas of the customer journey: awareness, engagement, buying decisions
  • Advice digging into the data and taking action based on what you learn
  • Suggestions for how to test your metrics
  • Tools to help organize your data tracking 
  • How to know when you’re ready to build out a dashboard for your data  

 

Memorable Quotes: 

  • “When you know what you need to do in order to hit that launch, and have milestones that lead to that—you have so much more power, you have so much more control, and that’s when you get so much satisfaction.” 
  • “Take very focused action and look at how the rest of the puzzle pieces react to that.”  
  • “You get a dashboard...and instead of only looking at numbers, you look at a visual representation of your funnel and you can clearly see what parts are working...and then there is no overwhelm because you know what needs to be fixed…”  
  • “Take a step back and see what you can subtract. It hurts a little bit to remove things that aren’t working but it’s important for the growth of the business.” 

 

About Natasha:

Natasha Vorompiova is a metrics whisperer and the founder of Systemsrock. She determines the 1% that will make a 99% difference in their business. Natasha optimizes her clients’ measurement marketing system so that they have surgical precision over their marketing and can adjust the dials to get to 7 or 8 figures with less hassle and guesswork. By partnering with her, Natasha’s clients grow their businesses in an intentional, predictable way and have certainty in what tomorrow holds.

 

Connect with Natasha:

Website

Facebook

 

Links Mentioned:

Systems Rock Dashboard Example: Funnel Control Panel 

Freebie 

Special Gift: Recording of the Social Media Sales Funnel Masterclass

 

This Episode Is Made Possible By:

  • Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Oct 27, 2020
Disrupting the Status Quo with Maggie Patterson
29:45

Just because your business uses social media to connect with clients, doesn’t mean it has to feel like a business only in it for the money. 

 

Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business!

 

In this podcast episode, we share: 

  • Why Maggie’s personal life philosophy mirrors her approach to business 
  • Maggie’s reason for choosing Instagram as her go-to social media platform
  • Common practices social media has normalized even though they’re not best practices  
  • Suggestions for having clear, transparent, and BS-free marketing 
  • The benefits of a no-BS business approach  
  • Maggie’s experience with Instagram Reels and content strategy for Instagram Stories   

 

Memorable Quotes: 

  • “I created this brand and I know there’s room for my voice in the market.” 
  • “A count-down timer...is not necessary when you do your marketing in a way that’s ethical, and thoughtful and builds real relationships.”
  • “Observing what’s happening in real-time for you and your audience or a trend you’re seeing, and then pulling in past content can really save you a lot of time.”
  • “I just want people to get paid. And do it in a way that’s ethical and we can all go to bed and sleep at night and feel good about what we’re doing in the world!”      

 

About Maggie:

Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with consultants, creatives and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.


Connect with Maggie:

Website

Instagram

 

 

 

Links Mentioned:

Freebie: Doubling Your Freelance Income

Maggie’s article -The Dark Side of Online Business

Rachael Kay Albers (RKA) 

 

 

 



This Episode Is Made Possible By:

  • Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Oct 20, 2020
Social Media for Local Business
19:42

Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesses are thriving while others are still trying to figure out this new digital market space.

 

Thankfully, social media can help foster the connection local businesses need to stay relevant and ready for clients in the virtual world. If you’ve been wondering how local businesses can promote offers on social media, how local businesses can stand out and add variety, what your audience members really want to see, and how to get more people to engage with your content, check out the 3 things to know when creating a social media strategy for local businesses!    

 

In this podcast episode, I share: 

  • 3 Things to Know When Creating A Social Media Strategy for Local Businesses   
    • Know who you are.  
    • 3 W’s: What do you sell? Who is it for? What does it matter?
    • What’s different for you? So what? Why would people care? 
  • Know how to connect with your current followers. 
    • Learn to speak their language and be the expert they need  
    • What are they looking for you to say? What do they want from you? 
    • Create content based on what your audience tells you they want
    • Repeat your offers, keep talking about what you’re doing locally, invite your followers to join  
  • Know how to expand virtually to meet new people. 
    • Leverage social media by engaging as yourself or using your business page or profile  
    • Consider paid advertising strategies like Facebook Ads to get in front of the right people in your area   

 

Memorable Quotes:

  • “One thing that’s become very clear during this pandemic is that digital marketing is more powerful now than it ever was.” 
  • “We as a people are looking to our local businesses to become leaders in the digital space.”
  • “As a local business, now’s the time to get online.” 
  • “Figure out your core differentiator—what makes you stand out from all of the other local businesses?” 

 

Links Mentioned:

Episode 30: 6 Ways to Simplify Your Social Media Strategy (5 Pillars of Content) 

Social Media for Local Business Workshop on October 21st  

 

This Episode Is Made Possible By:

  • Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Oct 13, 2020
A Transparent Interview with Fanbooster (Formerly Traject Social / Social Report)
17:47

Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf from Fanbooster joins me to share how Traject did just that: survived the shift from Social Report to Traject Social and now Fanbooster, how they managed to keep going after losing vital Instagram functionality, why transparency and communication with customers will always be a top priority, and how being “customer-obsessed” can help gain the trust you need from clients as you navigate social media together!  

 

In this podcast episode, we share: 

  • Why transparency is so important with clients and employees
  • The power of open office hours and hosting 1:1 conversations with clients 
  • Advice for how to become customer-obsessed and give customers what they really want 
  • What’s next for Fanbooster and what isn’t 
  • Suggestion for building a posting schedule and marking your posts as evergreen 

 

Memorable Quotes: 

  • “We really invest a lot of time into creating face to face ways that our customers feel like they have a voice.” 
  • “I would really encourage any other social media management platform to take that time, to really understand how the customers are using it, and have those conversations with them…” 
  • “As someone who’s an agency owner and teaches other people who are budding social-preneurs, I think that tools like these are great to have in our back pocket.”

 

About Anna:

Anna Dievendorf is the Marketing Manager across all brands in the Traject family. She's focused on creating valuable content for her fellow marketers, and engaging with the marketers who rely on the Traject tools through social media, emails, blogs, and webinars.


Connect with Anna:

Traject

LinkedIn

 

 

Mentioned on this Episode:

Coupon code: Savvy - 50% off your first month of Fanbooster membership!

 



This Episode Is Made Possible By:

  • Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Oct 06, 2020
Social Media for Practitioners with Joe Sanok
33:23

Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks down what he’s been doing on social media, what he recommends for his clients, different ways you can reuse LinkedIn and Facebook Live content to reach a larger audience, and how to market it in a way that makes implementation fast and easy for your clients!   

 

In this podcast episode, we share: 

  • How Joe created podcast episodes from LinkedIn groups 
  • Joe’s process for creating and packaging valuable content ready to sell 
  • Advice for finding the content your audience wants and growing your network    
  • Experimentation mindset vs. Pass/Fail mindset    
  • Joe’s approach for creating FB Live content and how to strategically repurpose content   
  • Joe’s strategy for outsourcing his social media  
  • The difference between responding as a brand vs. a solopreneur 
  • The benefits of using Doodly videos
  • Details about Joe’s Podcast Launch School  

 

Memorable Quotes: 

  • “...It's a difference between an information gap versus an implementation gap; to implement, it’s speed..it’s not whether or not the info’s there; it’s let’s get some speed going here and tell you what to do.”
  • “You should never be on a social media that you hate. Start with social media you enjoy.” 
  • “The more we can set aggressive boundaries on our schedule, the more we can get done.” 
  • “Fall in love with the pain and the people before you pitch the product.” 

 

About Joe:

Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes, Joe is a rising star in the speaking world!

 

Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.

 


Connect with Joe:

Website

Instagram

Facebook

Twitter

 

Links Mentioned:

Freebie: over 30 resources (including guides, e-books, checklists, etc.) to help users start, grow, and scale their private practices.

Doodly

 

Podcast Launch School



This Episode Is Made Possible By:

  • Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Sep 29, 2020
How to be MicroFamous with Matt Johnson
30:10

Ever feel like you’re showing up in all the social media scenes but you’re still not booking as many clients as you want or your business isn’t growing like you thought it would? Matt Johnson shares the power of narrowing your niche, how to create impact with a small audience, why he focuses on only one social media channel, and how the “no new content” strategy can create the engagement you’re looking for!    

 

In this podcast episode, we share: 

  • Why your podcast and business must be aligned if you want to experience growth 
  • The 3 Stages of Influence and the power of being “known” 
  • The difference between pursuing the few vs. the many in your niche 
  • How to reach people online in a world where organic reach is dropping
  • How to build your business with engaging content without creating new content 
  • Matt’s approach for growing and nurturing his audience and repurposing content 
  • Advice for staying focused on the people you’re serving 

 

Memorable Quotes: 

  • “The 3 Stages of Influence are get seen, get noticed, and get known.”    
  • “Don’t go after the mainstream. Find one thing that you can offer to the highest end of the market, go directly to them, work with them until you make it work, and then package it and go start selling it to other people.”
  • “If you’re not going to be engaged somewhere, you might as well not show up there with content. There’s nothing is wrong with you, but if you don’t show up and engage, that’s what’s wrong.” 
  • “There are certain things only YOU can do.” 
  • “The best business to be in is the one people are asking you to start.” 

 

About Matt:

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.

 

Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.


Connect with Matt:

Website

MicroFamous Community

Facebook

LinkedIn

 

Links Mentioned:

Free MicroFamous Book

 

This Episode Is Made Possible By:

  • Fan Booster by Traject: Social media management should be social. Let us do the heavy lifting so you can engage with your fans and create a supportive community for your client’s brand.
  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Sep 22, 2020
The Social Media Success Framework
28:06

2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you’re leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now!       

 

In this podcast episode, I share: 

  • Why you want to start with the end in mind when building your social media strategy 
  • The power of knowing your preferences and creating a balance for your social media strategy   
  • 4 Stages of Social Media Success Framework:

               Stage 1 = Build 

  • 3 W’s: What do you sell? Who is it for? Why does it matter?
  • Focusing on the transformation you offer
  • Understanding next steps, lead magnets, sales funnels, and your last step for clients
  • What your digital brain entails and why it’s important for your business

               Stage 2 = Create 

  • Foundational Content
  • 5 Pillars of Content 
  • Helpful Savvy Social Podcast episodes about posting, scheduling, captions 

                Stage 3 = Grow 

  • Savvy Engagement Growth Recipe: Liking, Commenting, Follow, Direct Message
  • Tips for networking and starting genuine conversations on social media 
  • How to make the most of your time on social media 

                Stage 4 = Accelerate  

  • Paid advertising  
  • Facebook Groups and whether or not to create your own  
  • Leveraging other networks to build collaborations
  • Podcast Guesting opportunities       
  • Outsourcing your social media

 

Memorable Quotes:

  • “When we look at other people’s social media accounts, we see the tree and we don’t see the seed they started with.” 
  • “Social media is nutrients for our business; it’s something we have to keep doing.”
  • “Whether you have a product or service—whatever your offer is—focus on the transformation.” 
  • “Your digital brain is where your concepts live.”
  • “A good rule of thumb is if you wouldn’t say it to someone randomly in Starbucks, don’t say it on social media.” 

 

Links Mentioned:

Get 100 Followers in 10 Days Challenge 

My Agency Vista Profile

OnlineDrea YouTube Channel

Free Course: Social Media Success Framework

Episode 83—Writing Promotional Social Media Captions 

Episode 70—Planning Your Social Media Posts

Episode 103—Pros and Cons of Starting a Facebook Group

Trello

Asana 

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take center stage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Sep 15, 2020
The Selling Staircase with Nikki Rausch
27:40

When’s the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki Rausch breaks down how to treat social media as a conversation, the power of asking specific questions on social media, how to convert engagement into sales, and why saying goodbye to some people means welcoming those who are truly ready to work with you!  

 

In this podcast episode, we share: 

  • Why Nikki believes “Creating Curiosity” is a crucial step in the sales process 
  • Different strategies for increasing engagement on social media 
  • How conversations on social media and specific questions can lead to sales 
  • The value of relationships and putting the client first  
  • Why it’s okay to NOT chase clients and how Nikki attracts new clients to build her list 
  • What to avoid when trying to connect with your ideal client  
  • Details about Nikki’s Free E-Book: Closing the Sale 

 

Memorable Quotes: 

  • “A lot of people on social media do a lot of talking at people instead of talking WITH and I truly believe a sales conversation should be a “with conversation” and not an “at conversation.” 
  • “If it’s apparent that I do have a solution for them, then I’m going to ask for their permission before I just start selling, and say: Based on what you’ve shared, I do have a sense that this class might be a good fit for you, are you interested to learn more about it?”   
  • “Relationship first, repertoire always—that to me is putting the client first.” 
  • “Bless and release those people who are not gonna buy from you or just aren’t ready yet. And that’s okay—there are still ways for them to stay engaged with you, you’re still connected on social media, they’re still on your list.”
  • “Ask questions instead of telling people what you know about them.” 

 

About Nikki:

After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. When she's not helping business owners move their clients along the 'Selling Staircase', Nikki enjoys taking in all the beauty that living in the Pacific Northwest affords her.


Connect with Nikki:

Facebook

Podcast

Website

Instagram

LinkedIn

Twitter

YouTube

 

Links Mentioned:

Free E-Book—Closing the Sale: Simple Tips to Increase Your Confidence

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Sep 08, 2020
The Power of Brand Strategy with Amanda Shuman
27:52

Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again! 

 

In this podcast episode, we share: 

  • What to consider when creating your brand strategy
  • How to translate your brand identity into social media content
  • Amanda’s goals for her social media strategy
  • 4 Levels of marketing your business: attract, community, convert, loyalty
  • Amanda’s YouTube strategy and favorite tools for optimizing her videos for searches  
  • How Amanda nurtures her Facebook community 
  • Amanda’s approach for boosting engagement on Live videos
  • Why Amanda focuses more on Instagram stories vs. posts
  • What tasks Amanda outsources for her social media strategy 
  • Amanda’s favorite part of her service “Launch Strategy”
  • Details about Insider Emails and special offerings for Amanda’s community  

 

Memorable Quotes: 

  • “Your brand design is only one gear to this big puzzle.”
  • “Remember: People are not seeing every single post you put out; they’re not as involved in your brand as you are.” 
  • “YouTube is a giant search engine and you want your videos to be found.” 
  • “When it comes time to book clients or promote a course, these people are ready to go because I’ve given them so much and I’ve built such good relationships with them.”  

 

About Amanda:

Amanda is an award-winning website designer and brand strategist. She is also the founder and designer behind Carrylove Designs. Amanda is passionate about strategic design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly.


Connect with Amanda:

Website

YouTube

Instagram

Facebook

 

Links Mentioned:

Free Insider Branding, Website, and Marketing Tips 

Sunny Lenarduzzi

TubeBuddy

vidIQ

Planoly

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Sep 01, 2020
Should You Have 1 Instagram Account or 2?
12:29

If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours!  

 

In this podcast episode, I share: 

  • Pros of having multiple Instagram accounts  
  • Cons of managing multiple Instagram accounts  
  • Scenarios of why you might consider multiple business Instagram accounts

 

Memorable Quotes:

  • “By separating those Instagram accounts, you can really cater content to those specific people.”
  • “When you’re looking at the cons of having multiple Instagram accounts, you’re looking at DOUBLE the content.”  
  • “Keep that one personal brand and give yourself the space to explore other things under that personal brand.” 

 

Links Mentioned:

Savvy Social School

OnlineDrea YouTube Channel 

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Aug 25, 2020
Facebook Groups with Alma Bradford
28:42

Whether your business provides done-for-you-services or coaching and consulting packages, Facebook Groups present a surefire way to connect with potential clients already looking for what you have to offer! Alma Bradford experienced phenomenal success by leveraging Facebook Groups and explains how to decide if you should join more Facebook Groups or start your own, how to encourage more engagement in your group, ways to monetize and manage your group, the power of being clear with your clients and community, and more!     

 

In this podcast episode, we share: 

  • Strategies for joining other Facebook Groups vs. Creating your own Facebook Group 
  • Advice for monetizing your Facebook Group by using it as a lead magnet 
  • 2 Ways to build engagement in your Facebook Group: Be clear and create conversations 
  • How to know if your Facebook Group is working for your audience 
  • Tips for moderating your Facebook Group 
  • The importance of being clear about your purpose, niche, and ideal client when creating your Facebook Group 
  • Recommendations for using videos in a Facebook Group to connect with your ideal client    

 

Memorable Quotes: 

  • “Focus on what really matters, which is building your foundation and talking to potential clients.” 
  • “Your Facebook Group is a lead magnet—you would offer a free download, a free template, a free training, free video…” 
  • “The more niched your group is, the more engaged it will be.”    
  • “You have to think about your Facebook Group as a business; it is a part of your business and treat it like that. You don’t want to go in there and just give away free content…everything has to be very strategic.”

 

About Alma:

Alma Bradford is a business strategist for female consultants in the B2B space. She specializes in helping marketing consultants scale through social selling.


Connect with Alma:

Website

Instagram

Facebook Group

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Aug 18, 2020
How to Build a Freelance Business Using Social Media With Gertrude Nonterah
36:14

Social media’s not going anywhere anytime soon so why not leverage the most popular platforms to build the business you’ve been dreaming about? Gertrude “Gee” Nonterah knows what it’s like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social media content strategy, and how to find and grow an audience that’s already looking for you! 

 

In this podcast episode, we share: 

  • How Gee used social media to drive traffic to her first blog 
  • Why Gee believes in creating searchable content for YouTube
  • Suggestions for creating relevant videos that will boost your audience
  • How Gee shares her content on social media using thumbnails  
  • Other types of content Gee posts on social media 
  • Why consistent content and providing value can help build your business 

 

Memorable Quotes: 

  • “With freelancing, you don’t need a crowd, you don’t need a social media following. You just need a client, or 2 or 3, to make a full time income...” 
  • “When you’re doing a service...it doesn’t stop after you get the client. You have to show up and deliver and continue serving them.”
  • “I talk about searchable content but it doesn’t mean non-searchable video content isn’t relevant, either.” 
  • “I wind up creating content around my content to drive people into that funnel so that they ultimately find my paid products.”

 

About Gee:

Gee Nonterah is a former registered nurse and medical scientist turned freelancer writer, author and online content creator.

Gee is the host of the Create & Prosper Show, a podcast that helps aspiring writers create stellar content and build profitable businesses. She is the host of the YouTube channel of the same name (Create & Prosper) that now has 1400 subscribers.

Gee started blogging in 2014 as a way to chronicle her journey to financial freedom using online business and succeeded in using the blog and social media to build a successful freelance content creation business from scratch. 

When she is not creating client content, her own content or writing books, Gee enjoys a good spy movie.


Connect with Gee:

Website

LinkedIn

Instagram

YouTube

 

Links Mentioned:

Freebie: Free first chapter of Gee’s new book, Win At Freelance Writing 

vidIQ

TubeBuddy

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Aug 11, 2020
Discovery Calls for Social Media Managers
16:01

Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve!        

 

In this podcast episode, I share: 

  • How to know if you’re making calls with an employee mindset or boss mindset  
  • My 5 Point Sales Call Strategy:
    • 1- Guide the Call
    • 2- Ask Questions
    • 3- Position Yourself as an Expert
    • 4- Allow for Follow Up Questions
    • 5- Ask for the Sale 
  • Details about my new Mentorship Program and my secret goal for social media managers

 

Memorable Quotes:

  • “I want you to show up to these calls with a boss mindset and not an employee mindset.”
  • “You are a boss. You own a business. You are not an employee...when you show up like a boss, you’re setting yourself up for success…” 
  • “Make sure you get that answer and that response on the call...that will save you tons of time and also give you the opportunity to speak to their objections…”

 

Links Mentioned:

Mentorship Program for Social Media Managers

OnlineDrea YouTube Channel 

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Aug 04, 2020
How Photographers Can Leverage Social Media to Grow Their Business with Kendra Swalls
28:36

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more!

  

In this podcast episode, we share: 

  • How Kendra used Facebook groups to grow her business
  • Kendra’s approach to posting on social media 
  • Why providing value for your clients is so necessary 
  • Kendra’s strategy for attracting new clients on Instagram
  • What Kendra has learned by using curated and personal posts on Instagram Stories 
  • Advice for photographers using social media to build a new business      
  • Details about Kendra’s Free Marketing Guide and Business Builders Membership 

 

Memorable Quotes: 

  • “I’m big on the idea of giving more than what I’m asking for in return.”
  • “I want my ideal client that’s watching me on social media to feel like she’s connected to me and to feel that she’s getting something of value and that I’m not just selling to her all the time.”  
  • “I’ve noticed that the more I post to Stories, the more people are following me, the more people are interacting with my feed content, and the more people are viewing my Stories, so it’s just that consistency that’s really helpful.”   

 

About Kendra:

Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.


Connect with Kendra:

Website

Instagram

Facebook

 

Links Mentioned:

Girl Means Business Free Marketing Guide

Business Builders Membership

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Jul 28, 2020
Sales Media vs Social Media with Prerna Malik
27:54

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That’s the power of conversion copy. Chances are if you need to increase your business’s profit, you need to up your conversion copy game. 

 

Prerna Malik joins me to discuss what conversion copy is, her “4 S” strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more!  

 

In this podcast episode, we share: 

  • What conversion copywriting entails and why it’s different from content writing 
  • The 4 S Formula: Stories, Scenes, Sage, Sales
  • Prerna’s approach to social media  
  • Different ways to research in order to write conversion copy 
  • Details about the Profits on Tap Incubator 

 

Memorable Quotes: 

  • “Content writing engages and educates; copywriting engages, educates, and empowers you to purchase.” 
  • “Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don’t just turn it into sales media instead of social media.”  
  • “I’m not pitching—I’m just talking about what I’m working on.”
  • “Even if you don’t have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…”

 

About Prerna:

Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets. 

When she isn’t helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini.


Connect with Prerna:

Content Bistro Website

Instagram

Facebook

Twitter

 

 

 

 

 

Links Mentioned:

Profits on Tap Incubator: Free Masterclass for Service Businesses

OnlineDrea YouTube Channel

 



This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

Jul 21, 2020
The Tools I Use to Manage My Social Media Management Business
24:15

I recently posted insightful tips I wish I’d known when I first started my business, and now I’m adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you!    

 

In this podcast episode, I share: 

  • The benefits of using online tools for your business 
  • Favorite online tools for branding 
  • Recommended online tools for project management 
  • Which online tools are great for delivering your services   

 

Memorable Quotes:

  • “I found that over time, I was able to get ahead a lot faster by investing in some of these tools.”
  • “Time equals money, so if I’m not spending time fiddling around with something, I’m spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business.”
  • “My clients love that I’m using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I’m able to deliver a seamless product and a seamless client experience.”   

 

Links Mentioned:

Free Business Building Blueprint for Social Media Managers

OnlineDrea YouTube Channel

 

Branding Tools:

Bluehost 

Web Host Face

Bluchic 

 

Project Management Tools: 

Asana 

Toggl 

Paypal 

Dubsado

Zoom  

GSuite 

Slack 

 

Service Delivery Tools: 

Canva 

AirTable 

Google Docs / Google Spreadsheets 

Traject Social 

Facebook Creator Studio 

Kapwing 

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

Jul 14, 2020
How to Become a Social Media Manager in 2020
29:34

Can you believe we’re halfway through 2020? Is your business where you want it to be? Whether you’re just getting started or want to take your business to the next level, check out these 8 super helpful tips that I wish I’d followed when I began my own social media business! 

 

In this podcast episode, I share: 

  • 1: Start with your WHY 
  • 2: Choose an angle: It doesn’t have to be a niche! 
  • 3: Dive in with both feet 
  • 4: Practice copywriting 
  • 5: Focus on reporting and strategy 
  • 6: Hire a mentor
  • 7: Talk more about what you’re doing 
  • 8: Collaborate, connect, and partner with others   

 

Memorable Quotes:

  • “If I were to start today, I would choose an angle: niche, platform, or service.”
  • “Sometimes you have to just DO in order to learn. There’s no greater tool than doing.”  
  • “Become so valuable to your clients that they cannot imagine their business running without you. Become a habit in someone’s life. Become their go-to resource. Become embeddable.”
  • “Having a mentor is like turning up the speed dial on your success.”
  • “Get out there and talk about it: You never know who you know.” 
  • “Connect with other people who have the same clients you have but are not your competitors.”  

 

Links Mentioned:

Free Business Building Blueprint for Social Media Managers

Free Birds

Podcast Buddy

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Jul 09, 2020
Diversity & Inclusion on Social Media with Alethea Cheng Fitzpatrick
33:43

Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng Fitzpatrick visits with me to discuss what diversity, equity, and inclusion means for digital businesses, why self-awareness is crucial to changing systemic racism, how to co-create space for your community to share experiences, the power of asking “tell me more” and how to have necessary conversations so we can keep moving forward together!         

 

In this podcast episode, we share: 

  • What diversity and inclusion means for digital business owners
  • Recommendations for how to be more aware of the internal work we all need to do
  • Advice for how to share with transparency and accountability 
  • How to lower the cost for people in your community to speak up 
  • The power of asking questions and the “tell me more” method 

 

Memorable Quotes: 

  • “When we’re talking about systems of oppression, we’re not just talking about what’s visible but about what’s invisible…”
  • “Inclusion is really where everyone feels not just that they belong, but they really feel valued for the uniqueness they bring to the table.”  
  • “I do believe the work has to start with ourselves and looking at what assumptions we’re making, about who we’re talking to, who’s even in our social networks, what voices we’re hearing, what perspectives we’re hearing, what media we are consuming…”
  • “Speak from your own healing while also centering on the most impacted.”
  • “It really centers on actually not trying to educate or convince someone but really speaking for yourself.”   

 

About Alethea:

Alethea Cheng Fitzpatrick is Principal and Founder of Co-Creating Inclusion, a diversity, equity, and inclusion firm with a focus on shifting culture and driving equity through strategic consulting, leadership & team development, workshop facilitation, and business integration. Her mission is to help people, teams, and organizations create culture transformation through inclusion and belonging in order to co-create the conditions where all can thrive and do their best and most fulfilling work.

 

Alethea is in her element when she has the opportunity to impact all aspects of an organization through an integrated approach that leverages her ability to deal with ambiguity while driving the work forward.

She holds a Diversity and Inclusion Certificate from Cornell University, and is an MBTI Certified Practitioner and certified leadership coach. Her clients include corporate as well as non-profit organizations and private clients across a variety of industries.

Alethea started her career as an architect with a BArch from Pratt Institute, and she spent almost 20 years managing workplace strategy and corporate headquarters projects for major global brands. Born and brought up in the UK, Alethea lives in Brooklyn with her husband and her 8 and 11 year old boys.


Connect with Alethea:

LinkedIn

Co-Creating Inclusion Website

Request a Consult with Co-Creating Inclusion

 

Links Mentioned:

Freebie: http://dismantlingwhitesupremacy.com  For my personal reflections on confronting the truth about white supremacy, sign up for 30 Days of Courage, a series of 30 daily emails followed by weekly reflections.  

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Jun 30, 2020
Pros and Cons of Starting a Facebook Group
15:09

Have you noticed Facebook’s latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges. 

For this episode, I’m sharing Lesson 1 from Module 8 of the Savvy Social School’s new Facebook Savvy Course. I discuss important questions that’ll help you determine if you’re truly ready to create your own free Facebook Group, the pros and cons of free Facebook Groups, and why it’s okay to think twice before you become the admin of a new Facebook Group community! 

 

In this podcast episode, I share: 

  • Questions to consider before you start a free Facebook Group 
  • My advice if you need to rethink your Facebook strategy 
  • The pros and cons of starting a free Facebook Group 
  • Details about the Facebook Savvy Course and Savvy Social School 

 

Memorable Quotes:

  • “I know some of you want to keep your business and your personal life separate but that can be a challenge with Facebook Groups.”
  • “Ask yourself this question: If I started a Facebook Group today, do I have enough influence to get 100 members?” 
  • “It does take time and energy to nurture a free community.”  
  • “Facebook is prioritizing Group content right now...they’re going to show that post in the feed more so than a Facebook Page post…”  

 

Links Mentioned:

OnlineDrea YouTube Channel

Social Media Success Framework—Free Course

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Jun 23, 2020
Design and Social Media with Christi Coope
20:03

We’ve all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn’t mean it has a clear message.  

Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making your posts look pretty!

 

In this podcast episode, we share: 

  • What inspired Christi to shift her social media strategy to include more participation in groups
  • Christi’s process for creating connections on social media 
  • How design and social media work together 
  • What to consider when creating your social media designs 
  • 4 Principles of a design that sells: attractive, compelling, clear, easy
  • Suggestions for hiring your own designer  
  • Details about Christi’s free assessment for your sales page 

 

Memorable Quotes: 

  • “I always think of those social media posts as something that is often like that first impression you’re making to people.”   
  • “A lot of people think consistent means it has to look the same. And it doesn’t have to look the same, it just has to have the same vibe of your brand throughout all of your touchpoints with your target audience.”  
  • “If someone’s looking at your post for the very first time and has never seen any of your content before, they should get it.” 
  • “You definitely want to err on the side of clear vs. cute. People have short attention spans and if they don’t understand something, they’ll just move on.” 

 

About Christi:

Christi Cooper is the designer and creative strategist behind Cooper & Heart Creative where she works with service and education focused businesses to help them up-level their brands by creating sales pages, websites & branding they LOVE so they can feel confident, connect with their people, and make more sales.

 

Connect with Christi:

Website

Instagram

Facebook

 

Links Mentioned:

Free Sales Page Assessment Tool to Maximize Your Conversions

Onlinedrea.com/102 

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Jun 16, 2020
Social Media for Coaches with Lee Chaix McDonough
25:27

Whether you’re an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need to reach the audience you want to serve most. Lee Chaix McDonough explains how she used Facebook Groups to build her business, how she launched her podcast on social media, her approach to social media and how that difference helps her stand out, and why service and empathy always come first!         

 

In this podcast episode, we share: 

  • How Lee’s Facebook Group helped build her business and connection to her audience 
  • The challenges and successes Lee has experienced using a Facebook Group 
  • How Lee used an email opt-in to grow her initial Facebook Group
  • Advice for growing your online presence and credibility by using Facebook Groups 
  • How Lee planned the launch for her podcast and what happened post launch 
  • Lee’s social media strategy and what tools she uses to plan her posts 
  • How Lee nurtures her online community 
  • Advice for navigating clients who need 1:1 work vs. direct messages 
  • Details about Lee’s Coaching Superpower Quiz 

 

Memorable Quotes: 

  • “What really made a difference for me is when I decided it’s time for me to use social media as a way to connect...and not just find clients but actually connect with people.” 
  • “Show up and serve. Be generous with your knowledge. People will trust you and they’ll follow up for more.”  
  • “I find Instagram Stories is a great way to share in-the-moment-things so you can keep your posts a little more curated, a little more planned.”
  • “Once you’ve served first and then you go towards the sale, for me it’s an aligned approach to it.”     

 

About Lee:

Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a membership site for intuitive, heart-centered coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon book, ACT On Your Business. After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited continuing coach education for intuitive, heart-centered coaches. Her Coach with Clarity® framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives. Lee lives in North Carolina with her husband, two sons, and her pug Phineas.


Connect with Lee:

Website

Instagram

Facebook

LinkedIn

 

Links Mentioned:

Discover Your Coaching Superpower Quiz

Onlinedrea.com/101

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Jun 09, 2020
100 & 2 Year Birthday Celebration - On Air Q&A Session
29:46

In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers!  

 

In this podcast episode, I share: 

  • What challenges my business has overcome during COVID-19
  • Advice and recommendations for scheduling and posting Instagram Stories  
  • Where to focus marketing efforts when you have fewer resources
  • What social media platform works best for service based companies 
  • Suggestions for how to advertising your podcast as entertainment vs. education 
  • Tips for making your social media content workflow more efficient 
  • What’s up with Facebook Business Page algorithms and advice about boosting ads 
  • Advice for showing up fully present and letting go of FOMO 

 

Memorable Quotes:

  • “The work I’ve been doing for the past 6 years has been laying the foundation for this moment.”
  • “Your audience will come to you and will find your posts as long as you are consistent.”  
  • “Make sure your current connections are nurtured...ask a lot of questions and don’t just ask one time.” 
  • “Show up with humanity instead of focusing on being perfect.” 
  • “When thinking about your workflow, start with one piece at a time.” 
  • “Focus on who’s in front of you and what’s in front of you.” 

 

Links Mentioned:

OnlineDrea YouTube

Mindfulness: The Marketing Tip Nobody Talks About

Is Video Really All That Powerful in 2020?

Planning Your Social Media Strategy

A Quick Formula for Writing a Promotional Social Media Caption

The Social Media Sales Funnel

7 Reasons Why You Should Choose LinkedIn Marketing in 2020

How to Pivot Your Social Media Messaging 

How to Organize Your Social Media Content Using AirTable

 

This Episode Is Made Possible By:

  • Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Jun 02, 2020
Launching Two Brands on Social Media with Tasha Booth
27:33

People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great sales copy and landing pages, a solid social media strategy, a launch strategy, and so much more. Thankfully, companies like The Launching Guild exist and can help you focus on doing what you love most.  

Tasha Booth joins me and shares why she decided to separate her brands, how she plans and executes launches for herself and her clients, tips for showing up on social media during and after a launch, and the power of planning ahead so you don’t feel overwhelmed by doing all the things for your online business!

 

In this podcast episode, we share: 

  • What it means to be an online business manager and why you need one  
  • Why Tasha finally separated her coaching business from her agency business
  • Tasha’s process for moving her social media from shared to separate accounts  
  • How Tasha’s team plans posts for multiple social accounts 
  • The different growth strategies used for each of Tasha’s brands 
  • What metrics Tasha considers when analyzing a post’s performance  
  • What steps help prepare for a launch so you can show up 100% present 
  • Recommended time frame for planning your launch
  • Tips for using your social media stories to increase excitement during your launch
  • Advice for anyone struggling to show up on Instagram Stories    
  • How Tasha uses social media after the launch wraps to stay connected to her audience   
  • Key roles needed to help streamline your online business needs so you can have a successful launch 
  • Details about “How She Did That” podcast and how Tasha uses social media to promote each episode and follow up with her audience     

 

Memorable Quotes: 

  • “The key to success with any campaign...you want to make sure you’re touching on key events, key dates, key launch elements...you have to plan ahead a little bit.”  
  • “We like to keep it super simple...nobody likes complicated.”
  • “I want them to do something with the post and not just be like ‘Oh, that was nice’.” 
  • “I like to ask ‘What are the things people need to know or learn before they’re ready to say yes to my offer?’ and I backtrack from the date of the launch.” 
  • “Don’t disappear on your audience. Keep showing up.” 
  • “As creators, we put so much energy into creating the thing that we forget sometimes WE NEED TO KEEP TALKING ABOUT IT…”

 

About Tasha:

Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an ‘ordinary’ life on someone else’s terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she’s leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the ‘How She Did That’ podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she’s not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer.


Connect with Tasha:

Website

Instagram

Facebook

The Launch Guild Website

The Launch Guild Instagram

The Launch Guild Facebook

 

Links Mentioned:

OnlineDrea YouTube Channel

Social Media Success Framework—Free Course

 

This Episode Is Made Possible By:

May 26, 2020
How Digital Media Is Changing Due to Covid19 with Garrett Woods from Fullscreen
27:52

COVID19 has created a lot of uncertainty for small business owners. However, it’s very possible to find strategies that boost your brand’s social media presence even as you navigate the constant changes each day seems to bring. 

Garrett Woods from Fullscreen explains the different trends we’re seeing in social media growth,

some predictions for how platforms like TikTok will develop, how users are turning to private messaging on social media, the power of organic connections, and more!       

 

In this podcast episode, we share: 

  • How COVID19 has changed how people consume media
  • Current social media trends and long term implications 
  • Whether TikTok is here to stay or just having a moment
  • The growth of private messaging apps on social media 
  • How marketers and small business owners can approach data sensitivity issues
  • Recommendations for information sources to understand how the social media space is changing       
  • Details about Fullscreen’s Free Social Media Playbook 

 

Memorable Quotes: 

  • “You always see these platforms steal from the playbooks of other platforms in terms of what’s working…”
  • “Data privacy needs to be front and center...it’s here to stay.” 
  • “Lead with your organic strategies and it will help inform your paid strategies without the need for deeper level data tactics.”
  • “Organically, what are people watching right now that you’ve posted? What are they engaging with from your catalogue? How can that inform your ‘go forward’ strategy?”  

 

About Garrett:

Understanding the zeitgeist and shifting purposes of social platforms takes an understanding of how our culture is shifting, knowing why that is, and what that means for how we connect with one another in new, but oftentimes fun and entertaining ways. As the Associate Director of Platforms at Fullscreen -- one of LA's largest and well known social-first agencies -- Garret Woods is tasked with just that, while also identifying ways that brands fit into the narrative. With a background in production and film, he now manages Fullscreen's Brand Group social platform relationships and works to unlock all that is possible on social for our brand clients, in this ever changing -- but exciting space.


Connect with Garrett:

Website

Instagram

Facebook

LinkedIn

 

Links Mentioned:

Savvy Social Free Resource: Crisis Captions 

eMarketer Online Digital Information Source Article  

Behind the Numbers: eMarketer Podcast 

Fullscreen Freebie: Small Business Social Media Playbook 

 

This Episode Is Made Possible By:

May 19, 2020
Creating Interactive Content with Saksham Sharda from Outgrow.co
21:47

As our dependency on the digital world increases, it’s important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing? 

Dr. Saksham Sharda from Outgrow.co joins me to shed light on some of the best ways to collect data from your social media followers and how to use that data to create more interactive content, like quizzes and polls, that’ll make your people want to stick around and recognize what you have to offer!

 

In this podcast episode, we share: 

  • How Outgrow supports social media content and marketing 
  • Why user engagement is so important     
  • How to integrate widgets, apps, etc. to your marketing strategy 
  • Benefits of using interactive content for small business owners
  • How to protect users’ privacy and data
  • Common misconceptions about social media 
  • Example of how to use a widget to get email addresses or other valuable data   

 

Memorable Quotes: 

  • “That's the counterbalance to being so digital and tech-focused...we don't want to feel like a number, we don't want to feel like people don't get us and don't understand our needs.” 
  • “Keep your customers engaged with your content by providing a personalized value like yourself…” 
  • “I would rather you spend all your research for 2 weeks producing something of real value than actually trying to post something every day or once a week.”
  • “There’s a lot of social noise because of social media...everyone just wants to be noticed and that makes it hard to be noticed.”  
  • “There’s so much clutter online and what’s going to catch the user’s eye is info-graphically presented data...” 

 

About Saksham:

Dr. Saksham Sharda specialises in data collection, analysis, filtering, and transfer by the means of interactive, cultural, and trending widgets. Interactive experiences designed by him have been featured on ProductHunt, TrendHunter, TechCrunch, NetVibes, FactoryBerlin, Digimarcon World Silicon Valley, and at The European Affiliate Summit.


Connect with Saksham:

Website

LinkedIn

Instagram

Facebook

Twitter

 

Links Mentioned:

Example of Widget for Lead Generation

Social Media Success Framework — Free Course

 

This Episode Is Made Possible By:

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

May 12, 2020
Social Media for Real Estate Agents with Keri White
30:03

Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you’re a solopreneur trying to do it all or just now thinking about starting your online business, today’s episode is full of super helpful advice to get your business where you want it to be. 

Keri White joins me and explains how to be proactive instead of reactive, the power of coaching and getting support, how she plans ahead for social media content, what creating a “good” brand really looks like, why collaboration and consistency are key to growing your business, and more! 

 

In this podcast episode, we share: 

  • The power of mindset and having a coach 
  • What made Keri realize she needed a social media manager 
  • Keri’s process for creating content for her brand 
  • Suggestions for professional branding shoots
  • Advice for creating a brand online that looks good without being perfect 
  • The power of using videos for your business    
  • How Keri’s team balances social media and daily work by planning ahead  
  • How to handle negativity as your online business grows  

 

Memorable Quotes: 

  • “Of course you can take great photos, it is instant---Instagram, but then having a message behind it, having a purpose, relating to people...I saw how I could use it for my business.”  
  • “A lot of people struggle with that balance of you want to look polished but you want to be authentic, you want to put out great content but you don’t want to be too scheduled or curated.”  
  • “You’re getting two people when you have a great photo and a great caption.” 
  • “The reason behind using videos...is that people get to know you before they meet you…...they know you, they like you, they trust you.”
  • “Bottom line is, it’s not about me. It’s about getting the content out there and helping people...let go of the judgment and just post it.” 
  • “It’s not really rejection, it’s just steps to more massive success.”

 

About Keri:

It was an early understanding of the California lifestyle and broad worldview that gave Keri the ability to adapt and relate to a diverse roster of clients during her 15 year career in real estate. Keri’s longtime passion for real estate developed out of a desire for connecting people to the things that they love. Careful guidance, patience and persistence are trademarks that have allowed Keri to consistently deliver to her clients needs, time after time. Her clients remain the number one priority and she offers a high level of energy to grow and maintain lasting relationships, while bringing careful attention to every step of the process; from obtaining the trust of the client, getting the offer through, to negotiating the deal with a successful closing. Keri’s clients benefit from the network of agents at The Agency, its culture and global reach as well as her extended relationships with a remarkable team of educated Realtors, experienced Escrow and Title Officers, skilled Mortgage Lenders, and an efficient office staff in order to make sure every client's need is satisfied. Email: keri@keriwhite.com and pr@societygal.org 


Connect with Keri:

Website

Instagram

Facebook

Facebook Team Page 

LinkedIn

 

This Episode Is Made Possible By:

May 05, 2020
Is Video Really All That Powerful in 2020?
28:49

Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you’re still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020!  

 

In this podcast episode, I share: 

  • What consumers say about when, how, and why they watch videos 
  • How video ads impact consumers and why YouTube is outpacing Facebook Ads 
  • How videos can be used as learning tools that influence purchasing decisions 
  • The power of mobile-friendly videos and videos with captions 
  • My personal theory about using videos to capture attention
  • Realistic suggestions for creating quality video content without feeling overwhelmed 
  • How I plan to use video for my own business 
  • Important information about Facebook’s latest update
  • How the Savvy Social School offers support as you navigate using video to grow your business 

 

Memorable Quotes:

  • “When we’re looking at video and it’s effectiveness, I want to know what consumers say about video. I want to see that data.” 
  • “As consumers, [Instagram Story ads] don't feel as intrusive as other ads; the content being created there is native to the stories; it looks like an Instagram Story.” 
  • “If you think about how you interact with video content, even if you don’t click like or leave a comment or anything, just by looking at that content, you’re telling the algorithm that content is more valuable than the static images around it.” 
  • “Focus on creating quality work that actually captures the attention of your audience, and spend more time on that quality work than creating quantities of posts that people aren’t engaging with.”    
  • “It wasn’t polished, it wasn’t perfect, but it got the top engagement of the month because I just kind of showed up as I was.” 

 

Links Mentioned:

3 Part Video Series on YouTube Demonstrating Headliner

Video Marketing Statistics and What Brands Need to Know

Social Video Trends Consumer Report 2020

Video Marketing Statistics about Videos As Learning Tools 

The Latest on Facebook Video and Mobile Device Trend

Digital Discovery Case Study about Using Video Captions 

Facebook Announcement: Messenger Rooms, Facebook & Instagram Live, & More!

 

This Episode Is Made Possible By:

Apr 30, 2020
Facebook Ads with Claire Pelletreau
31:56

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or you’re ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. 

Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you’re even ready for ads, and how Facebook ads are kind of like Viagra if you’re eager to give your business a boost!  

 

In this podcast episode, we share: 

  • Claire’s experience working with Facebook ads and starting her own ads service 
  • What to consider before you start spending money on Facebook ads 
  • Two types of spending on ads: Money and Time
  • Ad types that are great for beginners  
  • Tips for podcasters to leverage ads to get more listeners
  • Recommendations for tools to set up and manage ads 
  • Caution for those ready to run ads for clients 
  • Advice for anyone ready to start using Facebook ads or offering it as a service

 

Memorable Quotes: 

  • “...You should only spend money on ads when you’re already making money in your business...” 
  • “If you’re not closing the sales calls that you’re having, there might be a messaging issue or a pain point thing you haven’t identified, ads aren’t really going to fix that.”
  • “Facebook ads are like Viagra; they’re definitely going to give you a lift but they’re not gonna make you good in bed.”
  • “If you have the money to spend on ads, great! But realize you might be spending it just to get the data and not to get results.” 
  • “People can come with this idea of putting in a dollar and getting two back every time, and that just isn’t always the case.” 

 

About Claire:

Claire Pelletreau is a Facebook and Instagram ad consultant, teacher and conversion optimization expert. She spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast.


Connect with Claire:

Get Paid Podcast 

Website

Instagram

Facebook

LinkedIn

Twitter

 

Links Mentioned:

FREE 5 Facebook Ads Webinar 

Absolute FB Ads Course

 

This Episode Is Made Possible By:

Apr 21, 2020
Copywriting & Social Media with Kira Hug
27:46

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira Hug knows what it’s like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don’t know what to post on social media! 

 

In this podcast episode, we share: 

  • How Kira first got into copywriting and her journey as a business owner  
  • The story behind Kira’s Copywriter Club 
  • Kira’s strategy for building a thriving Facebook community 
  • Kira’s approach for posting and creating conversations within her Facebook group
  • How copywriters can use social media to share their knowledge with others 
  • Advice for how to create posts people will care about  

 

Memorable Quotes: 

  • “It was saying YES and not knowing how to do everything, either.”    
  • “Once you taste what community can do for you professionally, you want more of it.” 
  • “It started with being really strategic of who we invited, then creating a safe space, creating conversations that people cared about, and creating this resource that just didn’t exist in the way we saw it.” 
  • “If you show up in a way that helps you connect with another individual, it opens up so much more opportunity for you.” 

 

About Kira:

Kira is the co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. On top of all that, Kira is also a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners package their ‘weird’ following her signature Weird Trifecta Framework™. In a previous life, Kira was an art major and worked with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits. Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches.


Connect with Kira:

http://www.thecopywriterclub.com/

 

Links Mentioned:

https://www.facebook.com/groups/thecopywriterclub/

http://thecopywriterclub.com/savvysocial

 

This Episode Is Made Possible By:

 

Apr 14, 2020
Mindfulness and Social Media
20:10

Even before this pandemic, social media could be a source of frustration and stress. I’ve had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients. 

I’m excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media again! 

 

In this podcast episode, I share: 

  • Positive and negative aspects of using social media as a business owner 
  • My experience of learning how to meditate with the Headspace app
  • The benefits of a no-notification strategy and how to make it work for you
  • Suggestions for approaching social media in a mindful way 
  • The power of approaching social media with more compassion  
  • Details about my new series “Social Media Unwind”    

 

Memorable Quotes:

  • “We’re all self-isolating because of coronavirus...there’s almost a collective anxiety we can feel online.”
  • “After I started meditating, I was able to regulate my emotions around social media, how I approached my business and my life, and things just got better from there…” 
  • “I missed a few messages and I found out it was OKAY.” 
  • “If you set yourself an intention for what you want to do with social media, the more likely you are to get it because you’re able to name it.” 
  • “Wrap everything in compassion...imagine a giant virtual hug you want to give to everybody.”

 

Links Mentioned:

https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns

https://www.headspace.com/science

https://www.headspace.com/meditation/benefits

http://socialmediaunwind.com

 

This Episode Is Made Possible By: