Water In Real Life

By The H2duO

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Communication resource for water utilities|Public Outreach| Education|Marketing

Episode Date
017: The Transformative Power of Education with MSU Dean, Chris Long
1:07:09
Dean Christopher P. Long is a Professor of Philosophy and Dean of the College of Arts & Letters at Michigan State University who is committed to expanding the transformative power of liberal arts research and teaching and creating new opportunities for collaboration among community partners. He began his tenure as Dean on July 1, 2015. Under his leadership, several advances have been made including the creation of the Center for Interdisciplinarity. He has successfully established the College of Arts & Letters as a catalyst of innovation and collaboration at MSU through signature partnerships, such as the partnership with the College of Agriculture and Natural Resources and the College of Communication Arts and Sciences to advance a holistic approach to food research (Food@MSU). He is the co-founder of the Public Philosophy Journal, an open forum for the curation and creation of accessible scholarship that deepens our understanding of issues related to public relevance, and editor of The Journal for General Education. He is an expert on both ancient Greek and contemporary continental philosophy and received his MA and Ph.D. from the New School for Social Research in New York and BA from Wittenberg University in Springfield, Ohio. Dea Top Takeaways: The value of reverse engineering the metrics you measure by going back to your core values. "How are we living out the core values in a way that's identifiable as showing that we're actually making progress towards the vision that we share." Millennials do not want to learn passively and we need to be raising the bar of our educational programs and institutions to meet their expectation and thirst for knowledge and impact. How using technology and a variety of mediums is the expectation of student learners today.  Resources: Kindred— By: Octavia Butler Sponsor: Master Meter Inc delivers game-changing results for you across Finance, Customer Service, and Utility Operations. They offer an array of products to meet your utility's needs. Check out their free ebook on financing smart water solutions here. Show Notes: The value in including the community at the beginning of the research stage, when the questions that are trying to be answered are formulated and what that means for the water industry at 8:06 Reasons why partnering with a higher education institution is valuable when conducting research on your community. The old model of community engagement vs the new model and how the public philosophy journal is creating an open source mindshare community. “Making ideas public is at the heart of publishing.” “Ideas have transformative power. They have the power to both shape and misshape our relationships with one another.” How MSU and the Public Philosophy Journal are making the journal a community feedback mechanism. The four different aspects they look for: relevance, accessibility, intellectual coherence, and scholarly engagement. Accessibility issues—when we’re speaking a “different language” than our customers. How do we do a better job at communicating the transformative power of education? "How are we being authentic with one another and attentive enough to each other in the moment so that we can find the words that need to be heard? What needs to be heard versus what I want to say?" Metrics—how can we be doing a better job at showing the impact of our efforts? "The question then becomes how are we living out the core values in a way that’s identifiable as showing we’re actually making progress towards the vision that we share." Reverse engineering metrics by going back to your core values. Word of caution—how metrics can pervert the mission we’re trying to accomplish when not aligned with your core values. The importance of integrated education. “We need to provide our students and future citizens with a more holistic and textured understanding of the world we care about.”
Aug 20, 2018
016: Combating PR Crisis with PIO Pro Mike McGill, WaterPIO
Mike McGill has spent his entire career as a communicator, having served as a leader in journalism and public relations.  Before founding WaterPIO, a communications firm specifically aimed at helping water and sewer operations, he served as a Director of Communications and Customer Service for water utilities for a dozen years including  Chief Communications Officer for Cape Fear Public Utility Authority in Wilmington, North Carolina; Director of Customer Relations and Communications for Loudoun Water in Loudoun County, Virginia; and Public Affairs Coordinator for the Washington Suburban Sanitary Commission (WSSC), a utility that serves nearly two million people in the Washington, DC Area. Mike is a graduate of Syracuse University and began his career as a news producer in CNN’s Washington bureau, and as the News Planning Editor for WUSA-TV in Washington, DC. Top Takeaways: Capture your “gee-whiz” moments. Mike talks about how he turned a main break into a positive front page highlight of employees. The 2018 JD Power Water Utility Residential Customer Survey showed that even a modest commitment of time and resources will get you an exponential benefit. The importance of building relationships doesn't only reside with the water provider/customer relationship. The most important relationship is between the communicator and the water provider staff so they understand what your ultimate end goal is–to protect the integrity of the invaluable service they provide to the community every day. Resources: Made to Stick: Why Some Ideas Survive and Others Die - By Chip and Dan Heath Power of Moments  - By Chip and Dan Heath Rogue Water's open letter to Erin Brockovich Sponsor: Master Meter Inc delivers game-changing results for you across Finance, Customer Service, and Utility Operations. They offer an array of products to meet your utility's needs. Check out their free ebook on financing smart water solutions here.  Show Notes: The story how Erin Brockovich brought Water PIO and Rogue Water together  “We’re the defenders of public water.”The good people who work in water, they’re public servants and they don’t do it for the glory. They deserve to have their stories told and their actions defended.” How communication is the key building block to establishing trust. JD Power 2018 Water Utility Residential Customer Satisfaction Survey insights. “It’s not rocket science. It’s about building relationship with your customers through communication.” “A modest commitment of time and resources will get you an exponential benefit.” Using your SWOT to plan your communication strategy. Using communication as a tool to gain support for what needs to be done in the future. “You really do have to explain that water is a product. You don’t just drink what falls from the sky.” Educating your elected officials is vital for them to understand rates. On treating the press like an ally and not the enemy. “It’s basic human nature. If you make my life easier for me, I’m probably going to give you the benefit of the doubt when something comes up down the line.” Even if the press doesn’t use your story, you’re still winning because you’re building a relationship and that you’re there with information and will be responsive. “If you run and hid and go dark, especially during a crisis, you’re only hurting yourself because people will fill in the gaps themselves.” Create the situation where your customers and the press are coming to you first because you have an established presence. If you’re communicating regularly you’re going to be in a much better place when a crisis hits. George Hawkins as a case study on how being available to the press was a key part of the rebrand. Perception vs Reality based on the Corona Environmental Study presented at the 2018 Utilities Management Conference. Tips on how to get more eyeballs on your messaging to be the primary source of information.
Aug 13, 2018
015: Water Nerds Guide to Millennials with Erin Ruszkowsi, Rogue Water Intern
32:49
Erin Ruszkowski is a sophomore at the University of Alabama studying environmental engineering and policy and Spanish. Beginning in 7th grade she attended summer programs through Duke University TIP (talent identification program) program which helps gifted students discover their abilities, explore new academic challenges, and celebrate their accomplishments. Erin is a self proclaimed water nerd and has loved water since she was seven years old when she began asking her aerospace engineering parents questions about water and the environment. Erin is a presidential and engineering leadership scholar and also a member of the Alpha Phi sorority at the University of Alabama. Top Takeaways: As obvious as it seems that the millennial generation relies on social media, they understand better than most that it's a place to connect socially, not the best way to get accurate information. Turns out they prefer to find reputable sources on Google. Erin talks about her Water Nerd's Guide to Millennials internship project. She focuses on how we can market and connect to them and why advocacy is an appealing option in their generation. She drives home the message of using social justice and social action to bring people into the water industry, especially of her passion-driven generation. Resource: Ted Talk: "Why climate change is a threat to human rights" by Mary Robinson Quote: "It's better to light one candle than curse the darkness"- Chinese Proverb Sponsor: Master Meter Inc:  If there’s one thing I can be certain of when it comes to you, it’s that you love water. If you are a water utility looking to manage the water you love, then you'll want to talk to our friends at Master Meter Inc. They understand that you can’t manage what you don’t measure. And smart water management begins with accurate measurement. Account for every drop produced and delivered because a utility’s progression towards smart cities and IOT begins here. We're trying to be the game changers of communication and and our partner Master Meter is here to deliver game changing results for you across Finance, Customer Service, and Utility Operations. They offer an array of products to meet your utility's needs. To determine which smart water metering solution is right for you visit mastermeter.com. Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Aug 06, 2018
014: Coming in hot with truth bombs from Samantha Villegas, President of SaVi PR
1:12:55
Samantha Villegas, APR is an award-winning communications strategist, committed to using her powers for good. For more than 20 years, Sam has worked to expand recycling, promote water conservation, increase investments in energy efficiency, enhance opportunities for veterans, foster immigrants’ rights to work, support common-sense gun legislation and much more. Throughout her career, Sam has been an active volunteer in the Public Relations Society of America, the largest public relations association in the world, serving more than 20,000 professional members. In 2010, she served as Chair of the Mid-Atlantic District (representing 10 chapters). In 2013, she served as president of the Society’s largest chapter, the National Capital Chapter (1,500 members), where she expanded its volunteer service awards, revived its Hall of Fame award, and created a thought leadership initiative. In 2016, she was elected to the Society’s National Board of Directors, where she helps oversee operations and the Society’s strategic direction. In addition to her service in PRSA, Sam volunteers locally, providing more than $25,000 worth of pro-bono PR counsel and support to social service organizations in Loudoun County, VA where she lives. Sam was a 2017 Washington Women in PR “Woman of the Year” finalist. She holds a Master’s Degree in environmental policy from Johns Hopkins University and is accredited in public relations by PRSA’s Universal Accreditation Board. Top Takeaways: Ethics and public relations go hand in hand. Withholding information prevents your citizens from making informed decisions. Water providers should brand themselves as if their customers have a choice in who they choose for their water service. Employee engagement has to be rooted in reality. It can't just be a catchy tagline. Truly invest in your employees and then create the campaign around what actually exists. Book: This Is Me: Loving the Person You Are Today by Chrissy Metz Traction: Get a Grip on Your Business by Gino Wickman The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Sean Covey, Chris McChesney, and Jim Huling Sponsors: Rocketbook Smart Notebook: Our friend Ryan Beltran got us hooked. It instantly connects and stores all your notes, ideas and doodles in the cloud with a free smart notebook app. Get 10% off your order of the Rocketbook Smart Notebook using the code: FromtheFuture Audible is offering our listeners a free audiobook with a 30-day trial membership. Just go to audibletrial.com/waterinreallife and browse the unmatched selection of audio programs – download a title free and start listening. Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jul 29, 2018
013: Talking leadership, communication and branding with Blue Drop’s Alan Heymann
55:51
Alan Heymann is President of Blue Drop and the Chief Marketing Officer of DC Water. Blue Drop is the non profit arm of DC Water. Alan led the team that conceived, planned and launched Blue Drop in November 2016. At DC Water, Alan lead the utility’s effort to expand its revenue base by marketing products and services to new customers. Earlier in his career, Alan was a television reporter, producer and anchor in this native Illinois. He was previously Vice President of Communications for a large global advocacy organization and also served as Chief of External Affairs for DC Water, from 2010-2013. Top Takeaways: Water utilities may not be competing for market share but they are competing for mind share, the attention spans of our customers. It's important now more than ever to create leadership training for the next generation of emerging leaders. How we as communicators, both inside and outside of the utility, can work together to duplicate products, not efforts. Book: That's What She Said: What Men Need to Know (and Women Need to Tell Them) About Working Together by Joanne Lipman Sponsors: Audible is offering our listeners a free audiobook with a 30-day trial membership. Just go to audibletrial.com/waterinreallife and browse the unmatched selection of audio programs – download a title free and start listening. Rocketbook Smart Notebook: Our friend Ryan Beltran got us hooked. It instantly connects and stores all your notes, ideas and doodles in the cloud with a free smart notebook app. Get 10% off your order of the Rocketbook Smart Notebook using the code: FromtheFuture Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jul 23, 2018
012: Water Nerd’s Guide to Storytelling
39:29
Storytelling has become buzzword that is even permeating the water industry conferences. It can conjure up memories of having a story read to you at bedtime. This episode provides legit cognitive facts that back up the way the human mind is hardwired to respond to and retain information from stories. In their first installment of the Water Nerds Guide, the H2duO focus on the science behind storytelling. They’re going to discuss why we need to reframe the way we handle communication in the water industry, the science behind storytelling, and some things to keep in mind as your craft your own stories. Books: Story Proof by Kendall Haven Story Smart by Kendall Haven Sponsors: Rocketbook Smart Notebook: Our friend Ryan Beltran got us hooked. It instantly connects and stores it all in the cloud with its free smart notebook app. Get 10% off your order of the Rocketbook Smart Notebook using the code: FromtheFuture Audible is offering our listeners a free audiobook with a 30-day trial membership. Just go to audibletrial.com/waterinreallife and browse the unmatched selection of audio programs – download a title free and start listening. Top Takeaways: Learn how customer expectation are reframing our conversations.   “Stories are up to 22 times more memorable than facts or figures alone.” Stanford Graduate School of Business Stephanie introduces Kendall Haven author of Story Proof and Story Smart. His concept of the neural story net: the part of our brain that makes connections when there is missing information. Kendall Haven also talks about four major concepts related to how to best deliver your story: engagement, transportation, relevance, influence Readability is key. Poor readability causes: frustration, irritation, and suspicion. An image with a human face gets 38% more engagement than those without a face. Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jul 16, 2018
011: The Seven Superpowers
1:20:21
Tom Ferguson is the  Vice President of Programming for Imagine H2O, charged with developing the accelerator model as well as building out the policy and leadership capabilities as they scale. Tom comes to Imagine H2O from strategy roles at Project Frog (a San Francisco green buildings company) and Tamar Energy (an AD network developed in London). Prior to business school, he spent three and a half years with ERM, the sustainability consultancy, where he was an engagement manager. Tom holds an MBA from Harvard Business School, and an MA in Politics from Edinburgh University. You can check out our first interview with Tom on Episode 001. We were so excited to bring him back on to give us an unabridged version of his Catalyst presentation on the Seven Superpowers any organization can master to increase performance and productivity. There are a ton of nuggets and takeaways to be had. We suggest listening to this one with a notepad in hand.  Takeaways: When we get caught up too closely in our own work, we lose sight of the general, the simple, the basic principles that are the nonnegotiables to success. We need to learn to stop and take the time to really focus on the fundamentals. Focus! It’s so simple but so often overlooked. Everyone has an “elephant” to eat. You have to master focus in order to tackle it one bite at a time. Knowledge compounds. Imagine the potential for your organization if you made learning a priority and encouraged ongoing learning. Imagine if every person in your organization became 15% more knowledgeable because of it and that 15% compounded each year across every employee. Resources: If you're like Arianne and don't have time to read a book but are dying to expand your reading list, Audible is your solution. Audible's selection of audiobooks, original shows, news, comedy and more is unmatched anywhere. Get a free audiobook with a 30-day free trial at http://www.audibletrial.com/WaterInRealLife The Rocketbook Smart Notebook instantly connects and stores your notes, doodles and lists in the cloud with the free smart notebook app. Use the code: FromTheFuture and you'll get 10% off your order! Books Big Mistakes by Michael Batnick The Snowball: Warren Buffet and the Business of Life by Alice Schroeder Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jul 09, 2018
010: Catalyst Mastermind Summit Recap w/ Rogue Water
53:58
The H2duO recap the Catalyst Mastermind Summit in their first solo show. Stephanie and Arianne, co-founders of Rogue Water, their public communication consulting company, recently co-hosted Catalyst in San Antonio, TX.  Over sixty people attended the inaugural non-traditional summit. This summit literally traveled from a hotel ballroom, to a rooftop bar, to a jazz lounge and ending at a desalination plant. Catalyst is a mastermind program for water educators and communicators. The goal is to empower water educators from across the state of Texas with the ABCs of water communication–assessment, branding, content, and strategy while also inspiring them through collaboration and case studies. Together they break down some of their favorite takeaways for those who couldn't attend and to reignite those who did. Takeaways: The vibe! From the get-go it was welcoming, energized, and exciting. The first night at the networking event gave us a strong sense of the tribal collaboration that would happen in days to come. Greg kicking off the event with some gut-punching “why? But, why?” Back to the basics. Nailing the basics: why, mission, values, is a powerful tool to move your programs, department, or yourself forward. The Hawk (aka George Hawkins) landed... and dropped some serious inspiration! “Water is the cornerstone of modern day civilization, so essentially the future of civilization rests firmly on the shoulders of water educators and communicators.” Tribal collaboration- yeah we took it locally, nationally and globally. Travis Loop (national level) broke down some do’s and don'ts of ways to message to people. Using strategy from script writing and poetry to evoke emotion from your audience. No one is a ‘social media expert’ because it changes so fast! Google Analytics is the best tool to see whos engaging with your content. Interns know the latest apps. Get inspired from what others are posting on your channels. Videos are powerful tools to tell complicated stories. Adults learn differently than kids. Megan Yoo Schneider teaches us brain-based learning and points out “death by powerpoints”. Respectfully retiring, yourself? No, your programs. Pebbles create ripples. Be a pebble. Show the impact of your education programs using water bills. Dr. Rudi gave us both quantitative and qualitative ways to show ROI. Resources: If your like Arianne and don't have much time to read a book but are dying to get a specific book, Audible is your solution. Audible's selection of audiobooks, original shows, news, comedy and more is unmatched anywhere. Get a free audiobook with a 30-day free trial at http://www.audibletrial.com/WaterInRealLife Want a copy of Incite? Email Rogue Water: stephanie@roguewatergroup.com Books 10: The H2duO Traction: Get a Grip on Your Business by Gino Wickman 9: Dr. Rudi Thompson Social Marketing: Why Should the Devil have All the Best Tunes by Gerard Hastings: Hands on Social Marketing: a Step by Step Guide by Nedra Kline Weinreich 8: Lynne Christopher Silent Spring by Rachel Carson The Big Thirst by Charles Fisherman 7: Megan Yoo Schnieder Grit: The Power of Passion and Perseverance by Angela Duckworth 6: Jennifer Henderson Purple Cow by Seth Godin All Marketers Tell Stories by Seth Godin 4: Duke Greenhill Pukka’s Promise by Ted Kerasote Meditation by Osho Daring Greatly by Brene Brown Laudato Si by Holy Father Francis 3: Greg Wukasch Good to Great by Jim Collins The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni The 4 Disciplines of Execution by Chris McChesney, Sean Covey, Jim Huling 2: Travis Loop Blue Mind: The Surprising Science that Shows How Being Near, In, On or Under Water Can Make You Happier, Healthier, More Connected, and Better at What You Do by Wallace J. Nichols Tools 6: Jennifer Henderson Coverage Book 5: Ryan Beltran Rocket Book Programs
Jul 02, 2018
009: Catalyst Mastermind Speaker Series Dr. Rudi Thompson
37:24
Dr. Ruthanne “Rudi” Thompson is a UNT Distinguished Teaching Professor, Director of the Science Education Research Laboratory, and Director of the Dallas Environmental Education Initiative (EEI). Rudi worked as a high school Biology teacher, created and taught an AP Environmental Science course and co-developed the Elm Fork Environmental Education Center on the Campus of the University of North Texas.  All of these experiences culminated twelve years ago when the City of Dallas Water Conservation and Recycling divisions put out a Request for Proposals for the design, development, and implementation of an Environmental Education Initiative. UNT’s proposal was selected and in these 12 years since, the EEI science educators have provided direct, inquiry-based, resource conservation instruction to more than 229,200 learners, pre-k through 12th grade, within the City of Dallas.   We met Dr. Thompson when she presented about the Dallas EEI program at a WENNT meeting earlier this year. WENNT is the Water Educator Network of North Texas meetings we attend monthly. We loved how she was able to show real impact for the program, both in dollars and gallons. She is looking for partners to spread her research! We’re hoping that by spreading the word about the success of the Dallas EEI program that she is able to gain new partners across the state, the country, and even the globe. Top Takeaways: Intergenerational transfer multiples the impacts of children learning about water conservation (Dr. Thompson says that’s just a fancy way to say kids guilt their family members into conserving water). Learn how Dr. Thompson used quantifiable data to show that commitment to saving water was translating into actual water savings. Research doesn’t always needs to be complicated. Sometimes all you need are some water bills and an Excel spreadsheet. Resources Mentioned: Social Marketing: Why Should the Devil have All the Best Tunes by Gerard Hastings: Hands on Social Marketing: a Step by Step Guide by Nedra Kline Weinreich Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jun 27, 2018
008: Catalyst Mastermind Speaker Series Lynne Christopher
54:44
Lynne Christopher has been a youth educator in the San Antonio Water System’s (SAWS) Communications Department for ten years. Ms. Christopher coordinates school education programs for the company to include Impact, SAWS award-winning high school service learning program.  Her duties in addition to coordinating Impact, include classroom presentations, conducting field trips, curriculum development, managing the SAWS mini-grant program and teacher training.   Top Takeaways: Clearly defining your why, your mission, and your values are the first step to creating an organizational culture of impact. Only then can you move on to defining the core characteristics you hope to foster in those that participate in your programs. Investing in effective water education programs that produce water literate citizens help create a water-centric culture in your city. Measuring informal education is difficult. Surveys are beneficial but anecdotal evidence, stories, can be the key to measuring the impact of your programs. Resources Mentioned: Silent Spring by Rachel Carson The Big Thirst by Charles Fisherman SAWS Impact Program SAWS CORE SAWS Rain to Drain Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jun 25, 2018
007: Catalyst Mastermind Speaker Series Megan Yoo Schneider
58:39
Megan is a bridge builder. Over the last 12 years, she has had the opportunity to work for a myriad of private sector consulting firms and for several public agencies. She has also served on several boards of directors, and she currently serves as the elected Director of Division 7 for the Municipal Water District of Orange County, in addition to her role as Policy Director to 5th District Supervisor Lisa Bartlett in Orange County. Megan has also served on dozens of committees for the Water Environment Federation (WEF), the California Water Environment Association (CWEA), and the Santa Ana River Basin Section, in addition to several other professional associations over the last 14 years. Currently, she is the Vice-Chair and incoming Chair of the WEF Public Communications and Outreach Committee and the Chair of the CWEA Kirt Brooks Memorial Scholarship Committee. She's organized over a hundred conferences, seminars, plant tours, presentations, community events, and more, and she is part of the inaugural graduating class of the Water Leadership Institute. Megan’s company, Seven Management and Consulting, Inc., is also a partner with Blue Drop. Top Takeaways: Educating the youth not only impacts the adults of day through their parents, but also is growing the next generation of water ambassadors. Brain-based learning is about finding the most effective way to teach adults, which is much different than the way children learn. When ideas are created in a silo they only benefit the people in the silo. Collaboration creates solutions with more widespread impact. Resources Mentioned: Grit: The Power of Passion and Perseverance by Angela Duckworth Podcast: Building your Dream Team with Shane Snow by EOFire Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jun 20, 2018
006: Catalyst Mastermind Speaker Series Jennifer Henderson
43:21
Jennifer Oliver Henderson is a marketing communication specialist with nearly 20 years of experience. Her professional achievements include “40 Under 40” awarded by the Fort Worth Business Press in 2008, Texas Wesleyan University’s Alumni Service Award in 2012, the Distinguished Alumni Award in 2014, Great Women of Texas in 2014, Top 20 Women to Watch in 2016 and alumni scholar of the Goldman Sachs 10,000 Small Businesses. She is also recipient of more than 100 local to international design and public relations awards. For fun, she runs Gallery 440, featuring a large collection of international modern art as well as local contemporary Texas artists. Jennifer conveys the incredible value consistent public relations efforts has on building relationships with your community rooted in trust and transparency. We also discuss the world of art and the value art plays in evoking emotion and creating connection with our messages. Top Takeaways: An apology, when appropriate, goes a long way. Accountability and honesty is refreshing in a day and age filled with spin, misdirection, and the misperception of perfection conveyed on social media. What someone else says about you, including reporters, is eight times more valuable than any advertisement you pay for. Make your content relevant to your audience. Tell your story but through their eyes. Resources Mentioned: Coverage Book Purple Cow by Seth Godin All Marketers Tell Stories by Seth Godin Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jun 17, 2018
005: Catalyst Mastermind Speaker Series Ryan Beltrán
37:21
Ryan Beltrán, founder of elequa and the Make Water program, is an award-winning filmmaker and innovator with unique experience connecting DIY water technology, student collaborators, and creative storytelling. His early film experience included interning for Oscar-winning director Michel Gondry on productions with Kanye West, White Stripes, Conan O’Brien, Daft Punk and more. Over the years Ryan has taken his ideas to the White House Water Summit, Flint Michigan, and impoverished communities in Colombia. So how does a filmmaker rubbing elbows with Kanye and Richard Linklater get involved in water? Sometimes you come across a story that just has to be told and water’s story spoke to him. Ryan shares with us his involvement as a mentor on the open source technology team for the teen Impact education program at San Antonio Water System. Although he claims not to have a water “a-ha” moment where it all just clicked, he definitely felt drawn to water’s story through a culmination of experience around the world related to issues surrounding clean drinking water. This led him to his passion for electrocoagulation as a potential solution. As a true believer in collaboration, he shares all of the innovation and technology coming out of his company, elequa, by practicing open source technology via his involvement with maker spaces and his Make Water film series to be released beginning in 2018. You can check out the work of he and his high school Impact teams at makewater.org. Resources Mentioned: Make Water Project Water, Texas Film Project Republic of Makers Maker Space San Antonio Water System’s Impact Program Reply All Podcast Gimlet Media Podcast Rocket Book Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jun 12, 2018
004: Catalyst Mastermind Speaker Series Duke Greenhill
35:25
Duke Greenhill has nearly 20 years of success as a global marketer, a widely published thought leader, and an award-winning filmmaker and screenwriter. He has held senior positions at some of the world’s most respected agencies in Manhattan and Washington, DC, and he founded Greenhill+Partners, a Manhattan-based boutique consultancy specializing in brand storytelling and luxury brands. He has worked with some of the world’s most respected organizations, too, including Levi Strauss & Co. (Dockers), Chanel, Adidas, MasterCard, Red Bull, Tiffany & Co., Ritz-Carlton, Ameriprise Financial, L’Oreal, the Government of Monaco and more. As a widely published thought leader, Duke has written numerous articles on business and marketing for The New York Times, The Telegraph (U.K.), Fast Company, Inc., Entrepreneur, the Harvard Review and others. Duke has been honored to receive numerous industry accolades and ranks his graduate Academy Award nomination chief among them. He has a BA from the University of Texas at Austin and an MFA with honors from Columbia University. But, whether Duke’s working on digital media or traditional, moving images or still, strategy or creative, he brings a priceless skill set to the table: that of a steadfast storyteller. Three Key Points: “The human brain is hard-wired to react to certain structures that we call storytelling, beginning, middle, end.” “If a conveyance of information, and we can call that story, is authentic to the world in which the story is taking place and the person who’s telling it, then it’s compelling.” “In the context of a brand, the idea is connection. You don’t just want a customer or a supporter, you want a zealot. And that’s where you find them, when you’ve connected. Not just convinced, but connected.” Resources Mentioned: Pukka’s Promise by Ted Kerasote Meditation by Osho Daring Greatly by Brene Brown Laudato Si by Holy Father Francis Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jun 11, 2018
003: Catalyst Mastermind Speaker Series Greg Wukasch
52:04
Since 1998, Greg Wukasch has worked in the External Affairs Department with the San Antonio Water System, beginning as an Education Coordinator and now as the External Affairs Manager. Greg really considers himself more of a “story teller” putting together water stories for citizens across the city he loves. When not talking H2O, this self-professed water nerd also enjoys talking strategic planning and corporate culture.   Greg and his team have developed impactful programs that have continued to create community between SAWS and the community it serves. These programs include the high school education program Impact.   Three Key Points: The whirlwind is never going to go away. The key is to find the tools to manage it to stay laser focused and on mission. We accomplish more when we break down the silo mindset of departments i.e. engineering, education, customer service, etc. Mentorship is not about just smiling and nodding. Real mentors aren’t afraid to have the tough conversations and will challenge you to be the better you every day. Resources Mentioned: Good to Great by Jim Collins The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni The 4 Disciplines of Execution by Chris McChesney, Sean Covey, Jim Huling Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.” Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Jun 05, 2018
002: Catalyst Mastermind Speaker Series Travis Loop
48:52
Travis Loop is the Director of Communication and Public Outreach for the Water Environment Federation. Professionally, he has nearly 20 years of experience in media and communications. Travis is the host of the WEF Words On Water podcast. He previously served as Director of Communications for the Office of Water at the U.S. Environmental Protection Agency and as the speechwriter and a communications manager for the Governor of Hawaii. Aloha!!  Travis also worked for eight years in the media as a newspaper reporter and editor in North Carolina; Washington, D.C.; and Hawaii. Three Key Points: Allowing others to tell our story adds credibility to the story we tell about ourselves. Whether it’s crafting the content of your messaging or in media training, keeping a laser focus on what information your audience wants to hear is key. Write for them, not for you. This industry can be stressful. Channel your inner duck--let it just roll off your back and just keep paddling forward. Resources Mentioned: Words on Water Podcast Blue Mind: The Surprising Science that Shows How Being Near, In, On or Under Water Can Make You Happier, Healthier, More Connected, and Better at What You Do By: Wallace J. Nichols Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”
May 31, 2018
001: Catalyst Mastermind Speaker Series Tom Ferguson
32:34
Tom Ferguson is the Vice President of Programming for Imagine H2O, a nonprofit organization empowering people to deploy and develop innovation to solve water challenges globally. Imagine H2O’s accelerator program picks 12 startup companies for over 200 applications from 36 countries. The chosen accelerator companies receive customer validation, industry visibility, investor access and mentorship opportunities. Three Key Points: Communication is incredibly important to the vitality of the water industry in today’s environment. It’s ok to have fun with water. How a little bit of irreverence, showing you have personality and can have fun, can be a differentiating factor that allows you to cut through the noise. A colorful elevator pitch for the value of water. Check out Imagine H2O and learn about the twelve companies currently in the accelerator program that are truly changing the world of water. If you have the opportunity, consider attending the Imagine H2O Innovation Forum and Gala in 2019. Sign up to receive updates here. Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes. Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast If you know someone you think would benefit, please spread the word by using the share buttons on this page. Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”
May 31, 2018
000: Introducing the Water In Real Life Podcast with The H2duO
19:25
Hey everyone, we are Stephanie Zavala and Arianne Shipley aka the H2duO. Thank you for joining us for the very first episode of Water in Real Life. Every Monday, we’ll be releasing a new episode. Our content will shift between interviews with thought leaders from inside and outside of the water industry, to solo shows or rather, conversations between Arianne and I that will highlight a resource we feel will benefit you as you work to tell your story to your customers. Our first nine episodes will be interviews with the speakers from Catalyst. Catalyst is a mastermind summit we are co-hosting with the San Antonio Water System, the Texas section of the American Water Works Association, and the Water Environment Association of Texas. The event will take place June 20-22, 2018 in San Antonio. The speaker lineup is diverse and includes well known water rockstars like George Hawkins, former general manager at DC Water, now founder of his own company Moonshot. We’ll also be chatting with thought leaders from the marketing industry, film, and the academia world. To fit everyone in prior to the summit, we’ll be releasing two episodes a week, one on Monday and one on Wednesday. In July, we’ll begin with our regularly scheduled weekly releases that will hit iTunes or your podcast player of choice every Monday. In case you’re wondering “who are the H2duO” that would be me and Arianne. We both worked for municipal water utilities for ten years before we made the difficult decision to leave behind the jobs we loved and forge our own path in the industry. We’ve seen first hand the power of building relationships in the communities we serve and we measure this impact in stories. We’re both passionate about the men and women that serve their communities in water utilities. Arianne and I share similar origin stories that include being inspired by the hard work they put in daily to ensure public health. Be sure to check out our stories and see how they compare to your own water story. We encourage you to follow us on Twitter @THE_H2duO and Instagram the_h2duo. We believe in open source knowledge and we love to share the people, places, and resources that inspire, instruct, and incite us to action. To be a part of this sharing of knowledge, please subscribe to our mailing list.
May 31, 2018