Branded Cowboy with Shawn Wiese is a straight-shooting podcast about discipline, faith, business, and the Western way of life. Real lessons from the arena, the ranch, and entrepreneurship—no fluff, no filters—just mindset, grit, and the truth about building something that lasts. Shawn Wiese rode bulls for 15 years, then spent the last 25+ years representing professional bull riders and rodeo athletes through XD Sports, the agency he founded. He’s also the founder and owner of Vexil Brand, a Western lifestyle apparel brand built on the Western Lifestyle. Follow Shawn and Vexil Brand on Instagram @shawnwiese @vexilbrand