Content Lab

By IMPACT

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Category: Marketing

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Subscribers: 5
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Episodes: 66

Description

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

Episode Date
How much does marketing news really matter?
Aug 12, 2021
They Ask, You Answer and diversity, equity, and inclusion
Jul 29, 2021
What the heck is going on with all the Google updates?
Jul 15, 2021
Realities of outsourcing content for inbound marketing
Jul 01, 2021
How to get started creating video
Jun 17, 2021
Creating content your buyers will love
Apr 25, 2021
'Dumbing down' your content isn't dumb
Feb 08, 2021
Why personality in content is profitable and how to do it
Jan 25, 2021
Writing about competition in content
Jan 11, 2021
Unexpected 2020 lessons and resolutions for 2021
Jan 02, 2021
Happy holidays and expert tips on content interviewing
Dec 28, 2020
Content coaching vs traditional editing
Dec 21, 2020
What you want to say vs. what you need to say (Summertime Throwback)
Dec 07, 2020
What we're thankful for (Happy Thanksgiving!)
Nov 26, 2020
Landing page copywriting (Recorded, May 2020)
Nov 23, 2020
Tips for getting started as a first-time content manager
Nov 16, 2020
Rhetoric and the power of precise language in content
Nov 09, 2020
6 haunting content manager tasks and realities
Oct 30, 2020
How to write a video script for marketers
Oct 26, 2020
How Liz wrote a blog in under 24 hours
Apr 24, 2020
Behind the Scenes of The Daily IMPACT with COO Brie Rangel
Apr 18, 2020
Behold, the power of the content style guide
Apr 04, 2020
Coronavirus content strategy: How to prioritize amid chaos
Mar 27, 2020
Top SEO best practices for content marketers in 2020
Jan 07, 2020
Merry Christmas from Content Lab
Dec 25, 2019
Academic writing vs human content marketing writing
Dec 12, 2019
How to write an irresistible blog introduction
Dec 02, 2019
Showing vs. telling in content marketing
Nov 22, 2019
How to give feedback on a bad draft
Nov 02, 2019
How to run a content brainstorm
Nov 01, 2019
How to create authentic human content your buyers will love
Oct 18, 2019
How to Interview Subject Matter Experts with John Becker
Jun 14, 2019
The Pain of Outlining & an Airing of Grievances with Kali & Alexa of Verblio
May 31, 2019
Collaborating on Content & Liz Learns About Google Ads with Jason Linde & Dan Baum
May 24, 2019
MINISODE: I Give You Permission to Sound Like Yourself
May 17, 2019
Google's Duplicate Content Penalty Isn't Real with Franco Valentino
May 10, 2019
What's on My Content Mind (April 2019)
Apr 26, 2019
Google Ads Copywriting
Apr 20, 2019
The Challenges & Rewards of Being Vulnerable with Brie Rangel
Apr 12, 2019
Content Strategy Best Practices vs. Reality
Mar 22, 2019
What's on My (Content) Mind, March 2019 Edition
Mar 15, 2019
"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot
Mar 01, 2019
"What to Write & When in Content Marketing" with Kevin Phillips
Feb 22, 2019
"What's on My (Content) Mind, Feb. 2019"
Feb 08, 2019
"Pay Attention to Tone & Context" with Will Murphy of MessagePath
Feb 01, 2019
Video or Written Content, or Video & Written Content? with Zach Basner
Jan 25, 2019
My Content Obsessions for 2019
Jan 11, 2019
Using Data to Make Your Content Remarkable, Claudia Pilgrim of Ms. Copywriter
Dec 05, 2018
Content Tips, Apps & Inspirations I'm Thankful for
Nov 21, 2018
"Why Empathy Is the Secret Ingredient in Magical Content" with Marc Amigone
Nov 14, 2018
5 Steps to Creating Absurdly Helpful Content (Minisode)
Nov 07, 2018
What It Takes to Write Pillar Content, Carina Duffy of IMPACT
Oct 24, 2018
But I Don't Have Time to Write, Chris Duprey of IMPACT
Oct 17, 2018
Copywriting That Makes People Feel Good, Nick Usborne of Conversational Copywriting
Oct 10, 2018
Conversational Email Copywriting Stephanie Casstevens of IMPACT
Oct 03, 2018
The Internet Has Changed, Meghan Keaney Anderson of HubSpot
Sep 26, 2018
Content or Design First, Jessie-Lee Nichols of IMPACT
Sep 19, 2018
Don't Fear the SEO Robots, Franco Valentino of Narrative SEO
Sep 12, 2018
But I'm Not a Good Writer, Kevin Phillips of IMPACT
Sep 05, 2018
How to Be a Rockstar Brand Storyteller, Melanie Spring
Aug 29, 2018
Behind the Scenes of IMPACT's Publishing, Ramona Sukhraj of IMPACT
Aug 22, 2018
Spoken Content, Tamsen Webster
Aug 15, 2018
Teaching Not Preaching, Laura Belgray of Talking Shrimp
Aug 01, 2018
How to Create Killer Content Workflows, Rob Mills of GatherContent
Jul 25, 2018
Demystifying Pillar Content, Justin Champion of HubSpot
Jul 18, 2018
Coming Soon
Jul 12, 2018