Content Lab
By IMPACT
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Category: Marketing
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Episodes: 66
Description
Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?
If so, Content Lab is for you.
Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.
| Episode | Date |
|---|---|
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How much does marketing news really matter?
|
Aug 12, 2021 |
|
They Ask, You Answer and diversity, equity, and inclusion
|
Jul 29, 2021 |
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What the heck is going on with all the Google updates?
|
Jul 15, 2021 |
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Realities of outsourcing content for inbound marketing
|
Jul 01, 2021 |
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How to get started creating video
|
Jun 17, 2021 |
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Creating content your buyers will love
|
Apr 25, 2021 |
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'Dumbing down' your content isn't dumb
|
Feb 08, 2021 |
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Why personality in content is profitable and how to do it
|
Jan 25, 2021 |
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Writing about competition in content
|
Jan 11, 2021 |
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Unexpected 2020 lessons and resolutions for 2021
|
Jan 02, 2021 |
|
Happy holidays and expert tips on content interviewing
|
Dec 28, 2020 |
|
Content coaching vs traditional editing
|
Dec 21, 2020 |
|
What you want to say vs. what you need to say (Summertime Throwback)
|
Dec 07, 2020 |
|
What we're thankful for (Happy Thanksgiving!)
|
Nov 26, 2020 |
|
Landing page copywriting (Recorded, May 2020)
|
Nov 23, 2020 |
|
Tips for getting started as a first-time content manager
|
Nov 16, 2020 |
|
Rhetoric and the power of precise language in content
|
Nov 09, 2020 |
|
6 haunting content manager tasks and realities
|
Oct 30, 2020 |
|
How to write a video script for marketers
|
Oct 26, 2020 |
|
How Liz wrote a blog in under 24 hours
|
Apr 24, 2020 |
|
Behind the Scenes of The Daily IMPACT with COO Brie Rangel
|
Apr 18, 2020 |
|
Behold, the power of the content style guide
|
Apr 04, 2020 |
|
Coronavirus content strategy: How to prioritize amid chaos
|
Mar 27, 2020 |
|
Top SEO best practices for content marketers in 2020
|
Jan 07, 2020 |
|
Merry Christmas from Content Lab
|
Dec 25, 2019 |
|
Academic writing vs human content marketing writing
|
Dec 12, 2019 |
|
How to write an irresistible blog introduction
|
Dec 02, 2019 |
|
Showing vs. telling in content marketing
|
Nov 22, 2019 |
|
How to give feedback on a bad draft
|
Nov 02, 2019 |
|
How to run a content brainstorm
|
Nov 01, 2019 |
|
How to create authentic human content your buyers will love
|
Oct 18, 2019 |
|
How to Interview Subject Matter Experts with John Becker
|
Jun 14, 2019 |
|
The Pain of Outlining & an Airing of Grievances with Kali & Alexa of Verblio
|
May 31, 2019 |
|
Collaborating on Content & Liz Learns About Google Ads with Jason Linde & Dan Baum
|
May 24, 2019 |
|
MINISODE: I Give You Permission to Sound Like Yourself
|
May 17, 2019 |
|
Google's Duplicate Content Penalty Isn't Real with Franco Valentino
|
May 10, 2019 |
|
What's on My Content Mind (April 2019)
|
Apr 26, 2019 |
|
Google Ads Copywriting
|
Apr 20, 2019 |
|
The Challenges & Rewards of Being Vulnerable with Brie Rangel
|
Apr 12, 2019 |
|
Content Strategy Best Practices vs. Reality
|
Mar 22, 2019 |
|
What's on My (Content) Mind, March 2019 Edition
|
Mar 15, 2019 |
|
"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot
|
Mar 01, 2019 |
|
"What to Write & When in Content Marketing" with Kevin Phillips
|
Feb 22, 2019 |
|
"What's on My (Content) Mind, Feb. 2019"
|
Feb 08, 2019 |
|
"Pay Attention to Tone & Context" with Will Murphy of MessagePath
|
Feb 01, 2019 |
|
Video or Written Content, or Video & Written Content? with Zach Basner
|
Jan 25, 2019 |
|
My Content Obsessions for 2019
|
Jan 11, 2019 |
|
Using Data to Make Your Content Remarkable, Claudia Pilgrim of Ms. Copywriter
|
Dec 05, 2018 |
|
Content Tips, Apps & Inspirations I'm Thankful for
|
Nov 21, 2018 |
|
"Why Empathy Is the Secret Ingredient in Magical Content" with Marc Amigone
|
Nov 14, 2018 |
|
5 Steps to Creating Absurdly Helpful Content (Minisode)
|
Nov 07, 2018 |
|
What It Takes to Write Pillar Content, Carina Duffy of IMPACT
|
Oct 24, 2018 |
|
But I Don't Have Time to Write, Chris Duprey of IMPACT
|
Oct 17, 2018 |
|
Copywriting That Makes People Feel Good, Nick Usborne of Conversational Copywriting
|
Oct 10, 2018 |
|
Conversational Email Copywriting Stephanie Casstevens of IMPACT
|
Oct 03, 2018 |
|
The Internet Has Changed, Meghan Keaney Anderson of HubSpot
|
Sep 26, 2018 |
|
Content or Design First, Jessie-Lee Nichols of IMPACT
|
Sep 19, 2018 |
|
Don't Fear the SEO Robots, Franco Valentino of Narrative SEO
|
Sep 12, 2018 |
|
But I'm Not a Good Writer, Kevin Phillips of IMPACT
|
Sep 05, 2018 |
|
How to Be a Rockstar Brand Storyteller, Melanie Spring
|
Aug 29, 2018 |
|
Behind the Scenes of IMPACT's Publishing, Ramona Sukhraj of IMPACT
|
Aug 22, 2018 |
|
Spoken Content, Tamsen Webster
|
Aug 15, 2018 |
|
Teaching Not Preaching, Laura Belgray of Talking Shrimp
|
Aug 01, 2018 |
|
How to Create Killer Content Workflows, Rob Mills of GatherContent
|
Jul 25, 2018 |
|
Demystifying Pillar Content, Justin Champion of HubSpot
|
Jul 18, 2018 |
|
Coming Soon
|
Jul 12, 2018 |