The Speaking Show

By David Newman

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Description

The Speaking Show with David Newman is focused on a core audience of speakers, consultants, and experts who want instant-action strategies, advice, and insights to grow your motivational speaking and public speaking business. David is the founder of the Speaker Profit Formula mentoring program and has helped over 550 entrepreneurs and executives market smarter and speak more profitably.

Episode Date
046: Client Success Showcase
28:06

046: Client Success Showcase with Susan Robertson and Dr. Mike Thomson

 

Susan Robertson of Sharpen Innovation, started off driving marketing innovation for Gatorade, Hasbro, Sunbeam, and more. Since becoming a speaker and consultant, she has been invited to consult for large corporations like Georgia Pacific, Pepsico, Clorox, PetCo, Chase, Wells Fargo, and more.  In addition to this, she is also an instructor at Harvard University.

For the past 2 1/2 decades, “Dr. Mike,” as he is known around the world, has been described as “The Master of Entertainment, Comedy, Fun, and Learning.” Dr. Mike has presented his unique brand of “Edutainment”, part education and a whole lot of entertainment in many venues across the world. He has spoken to or consulted with virtually every type of business, school, organization, or association worldwide. His talks have now been heard by over 2.5 million (and growing) people worldwide making him a highly sought after speaker. Again, Dr. Mike is pure “Edutainment” with a message, style and energy that is definitely diverse and distinct compared to what is currently available

Susan Robertson and Dr. Mike Thomson share their experiences in working with David and how it has affected themselves as well as their business as speakers, experts, and consultants.

 

In This Episode, You’ll Learn…

 

  • Their first successes since using David’s strategies
  • What was missing prior to working with Do It! Marketing
  • What they learned from working with David
  • Fee difference between before and after working with Do It! Marketing
  • Advice to those on the fence with using David’s services

 

Links and Resources Mentioned in This Episode

 

Dec 11, 2018
045: Producing Your Own Events
34:58

045: Producing Your Own Events with Mark Hunter

 

For nearly 20 years, Mark Hunter has worked with thousands of salespeople and sales leaders as a consultant, speaker, and coach. Prior to this, Mark has 15+ years of experience in sales, working for three Fortune 200 companies in sales leadership and marketing positions.

 

Mark Hunter returns to The Speaking Show to talk about his Outbound 2019 conference. What are its benefits? Costs? And of course, the importance of focusing on the outcome!

 

In This Episode, You’ll Learn…

 

  • Putting together a conference: Easy or hard?
  • Handling marketing, logistics, and pricing
  • Mindset: Thinking and acting as the next level
  • Focus on the what and the why, then the how will work itself out
  • Ways to increase attendance
  • Creating a community through audience interaction
  • Thinking long term with events
  • Perks or deals for prospects and bureaus?
  • Focusing and believing in the outcome
  • Why you should keep track of your client’s successes

 

Links and Resources Mentioned in This Episode

 

Dec 06, 2018
044: Finding Your Own Path
37:31

044: Finding Your Own Path with Jan Spence

 

Jan Spence is an international speaker, trainer, and consultant.  With contagious charisma and a zest for life which make her an excellent motivator and leader, this TEDx speaker has used her vast knowledge in sales, communications, finances, and employee engagement to help numerous clients including Pillsbury, Walmart, and Frito-Lay.

 

Jan tells David of her journey from being a pro football player to the speaker, author, and entrepreneur she is today! She also talks about how she takes advantage of being in a broad niche.

 

In This Episode, You’ll Learn…

 

  • From pro football player to entrepreneur
  • Finding her path/niche or ‘picking a lane’
  • Uncovering new opportunities
  • Research tips and resources
  • Leaving the right voicemail
  • The importance of being able to sell yourself

 

Links and Resources Mentioned in This Episode

 

Dec 04, 2018
043: Smart Calling for Speakers
39:16

043: Smart Calling for Speakers with Art Sobczak

 

Art Sobczak has delivered over 1500 in-person training programs, ranging from multiple day and long-term repeat engagements, to 30-minute keynote presentations. He customizes and delivers onsite programs for companies and associations, and offer online and hybrid online/webinar programs.

 

David and Art discuss the best practices, mindset, and conditioning of cold calling. Including overcoming the dreadful rejection.

 

In This Episode, You’ll Learn…

 

  • Pro mistakes made on the phone
  • People buy the results, not the ‘thing’
  • The critical first 10 seconds of a call
  • When you want them to listen and when you want them to talk
  • Opening a call
  • Getting through assistants
  • Art’s advanced level of questioning
  • Dealing with rejection

 

Links and Resources Mentioned in This Episode

 

Nov 29, 2018
042: Dynamic Communication for Speakers
35:14

042: Dynamic Communication for Speakers with Jill Schiefelbein

 

Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and adding $1M in revenue in its first year.

 

David sits with THE Dynamic Jill and discuss a wide variety of things like effective video marketing, branding yourself on social media, utilizing SEO and…. well you’ll just have to listen to find out the rest!

 

In This Episode, You’ll Learn…

 

  • What Jill learned from organizing a conference
  • Making a difference with video
  • What secures you as a speaker of choice
  • Is having a book mandatory?
  • Specificity with variety
  • Why you should brand under your name
  • The benefits of SEO and consistency
  • Jill’s content repurposing strategy

 

Links and Resources Mentioned in This Episode

 

Learning Objectives Tutorial

Nov 27, 2018
041: Get to the Point!
40:46

041: Get to the Point!  with Joel Schwartzberg

 

Award-Winning Author and Strategic Communications Trainer Joel Schwartzberg has been teaching effective communications and public speaking techniques for more than ten years. His unique approach helps both novice and experienced presenters identify, sharpen, and powerfully convey their most important ideas in speeches, panels, interviews, meetings -- any moment in which delivering a strong point is imperative to their job, their reputation, and their success.

 

Joel and David talk about the fine art of speaking at its core! Breaking down the elements of an effective presentation and getting straight to the point!

 

In This Episode, You’ll Learn…

 

  • Why you need a point in your presentation
  • ‘Badjectives’ and how they hurt communication
  • Adding specific descriptors to your vocabulary
  • Focus on what they need to hear, not what you want to say
  • Volume, pacing, etc…when presenting or speaking
  • Helpful and not helpful ways of practicing
  • Starting and finishing a speech with confidence
  • ‘Last slide syndrome’ and how to avoid it

 

Links and Resources Mentioned in This Episode

 

Nov 22, 2018
040: Cool Tech and Video for Speakers
38:29

Terry Brock, international hall of fame social media speaker, talks about some of his favorite video tools for creating content and interacting with his clientele! Terry and David also discuss cryptocurrency and the idea of servicing and helping others as a form of marketing.

 

 

In This Episode, You’ll Learn…

 

  • Zoom and Facebook Live features and how they can be applied to your speaking business
  • Not everything needs to be a pitch
  • Helping is the new selling
  • Why adding variety to your videos is important
  • Repurposing content
  • The rising presence of cryptocurrency

 

Links and Resources Mentioned in This Episode

 

Nov 20, 2018
039: "Transitions" Hijack Episode
20:38

039: “Transitions” Hijack Episode

 

For this episode The Speaking is being hijacked by the Transitions show with Vanessa Christman!

 

David and Vanessa discuss facing transitions in life both personally and professionally and the effects of building a career around your life. Including David’s transition to working with executives who speak from working with professional speakers.

 

In This Episode, You’ll Learn…

 

  • From teaching professional speakers to professionals who speak
  • ‘Persuasion architecture’ and delivering an organic and subtle pitch
  • From being the business to running a business
  • SEDO – Simplify, Eliminate, Delegate, Outsource
Nov 15, 2018
038: The Hot One® Tells All
17:00

038: The Hot One® Tells All with Vanessa Christman

 

Vanessa Christman is Assistant Dean of the College for Access and Community Development at Bryn Mawr College. A member of the Diversity Leadership Group, she is dedicated to improving campus climate and building community at Bryn Mawr.

 

David and Vanessa talk about the hiring side of the speaking world. Giving insights on the expectations of a speaker for an event and the relationship of a speaker’s bureau with an event manager.  

 

In This Episode, You’ll Learn…

 

  • Content is what matters most
  • The importance of relevance and collaboration towards the event
  • A good bureau relationship is an expansion of what a good speaker relationship is
  • How much contact is too much contact with event managers

 

Links and Resources Mentioned in This Episode

 

Nov 13, 2018
037: From Direct Sales to Big Stages
24:51

037: From Direct Sales to Big Stages with Ted Ma

 

For over a decade, Ted has been working with organizations across the country to develop leaders at all levels, motivate and engage their employees, reduce turnover, and build a collaborative team culture. He has spoken for audiences as small as 10 to as large as 10,000.

 

Just this year, Ted started his business as a full-time speaker and shares with David the perspective of an up-and-coming solo professional speaker and as a speaker in the direct sales industry.

 

In This Episode, You’ll Learn…

 

  • Speaking as a prospecting strategy
  • Similarities and differences between speaking as part of a company and speaking as an entrepreneur
  • Varying audience engagement techniques
  • Being relatable to a large audience
  • Prospecting as an entrepreneur

 

Links and Resources Mentioned in This Episode

 

Nov 08, 2018
036: Get Your Speaking Business VA-Ready
29:24

036: Getting Your Speaking Business VA-Ready with Shalon Ironroad

 

So your speaking business is starting to grow! You’ve accomplished many feats and overcame many roadblocks. Now time for the one of the toughest parts…. expanding. Poor delegation can hurt your business. That’s why there’s Shalon Ironroad! Shalon talks with David about her Virtual Assistant Prep School program and offers a few tips on effectively delegating for your business!

 

In This Episode, You’ll Learn…

 

  • Why reviewing your capital is most important in deciding when to delegate
  • The importance of finding your niche
  • If you can write it down, it can be delegated
  • Seeking robots before humans
  • Shalon’s Virtual Assistant Prep School and Matchmaking Service

 

Links and Resources Mentioned in This Episode

 

Virtual Assistant Matchmaking Service

Nov 06, 2018
035: Speaking Success: Exactly What to Do
39:31

035: Speaking Success: Exactly What to Do with Phil M. Jones

 

Phil M. Jones, the keynote speaker, author, and as of recently, bourbon maker, who told us Exactly Where to Start, Exactly How to Sell, Exactly What to Say, and Exactly…. What to Drink talks with David on when to increase your financial worth, the effectiveness of audio media towards his business, and his pursuits outside of his speaking!

 

In This Episode, You’ll Learn…

 

  • Selling 120,000 copies in a couple of months
  • What’s more effective for booking speaking gigs: a book, or an audiobook?
  • Door opening strategies in the speaking business
  • Finding your people (or niche)
  • When to increase your rate
  • Phil’s new bourbon venture
  • Phil’s new theatre deal with Audible

 

Links and Resources Mentioned in This Episode

 

Nov 01, 2018
034: Influence Redefined: Speaking Edition
29:11

034: Influence Redefined: Speaking Edition with Stacey Hanke

 

Stacey Hanke, owner and founder of Stacey Hanke Inc., talks with David about consistency in presenting yourself to the customer base no matter what form of media you present yourself with.

 

In This Episode, You’ll Learn…

 

  • The definition of ‘Redefining Influence’
  • CEO skills: Inherited or learned?
  • Mistakes that most Executives make when exerting their influence
  • How you behave as a leader is a reflection of your personal brand
  • The evolution of her 4 programs
  • The benefits of having a solid team

 

Links and Resources Mentioned in This Episode

 

Stacey Hanke Inc. Website

Oct 30, 2018
033: Empire Building with a Social Twist
35:20

033: Empire Building with a Social Twist with Philip Calvert

 

Philip Calvert talks with David on using LinkedIn to not only generate business, but a community of like-minded professionals, specifically through the use of LinkedIn groups.

 

In This Episode, You’ll Learn…

 

  • The two types of selling on the internet
  • Being selective of your LinkedIn connections or maintain an open network
  • Having a social media group can be more important than having a book

 

Links and Resources Mentioned in This Episode

 

Philip's LinkedIn Master Class Webinar

Oct 25, 2018
032: Sell Is Not a Four-Letter Word
38:32

032: Sell is Not a Four-Letter Word with Casey Carpenter

 

Casey Carpenter, business coach, speaker, and author, founded The Sales Breakthrough Coach for organizations that want to exponentially improve their sales, communication and leadership skills, and close more deals.

 

In this episode, Casey and David break down the four-lettered word ‘sales’ and why there can be an unfavorable pre-disposition towards it. They also discuss the necessity of sales for generating revenue and how the mindsets of both the seller and buyer can affect the entire sales process!

 

In This Episode, You’ll Learn…

 

  • Being an introvert in sales
  • Something you can always count on in your sales
  • What are ‘Consequence Questions’?
  • Flexing your ‘ask muscle’

 

Links and Resources Mentioned in This Episode

 

Oct 23, 2018
031: What's Your Talk Trigger
31:41

031: What’s Your Talk Trigger with Jay Baer

 

Jay Baer returns to The Speaking Show to talk about his new book, ‘Talk Triggers’ and how the idea of getting business through word of mouth is truly effective when you create an experience that will people can’t help but talk about!

 

In This Episode, You’ll Learn…

 

  • Definition of Talk Triggers
  • The best Talk Triggers
  • The T’s and C’s of being a great speaker
  • The 4 R’s

 

Links and Resources Mentioned in This Episode

 

Oct 18, 2018
030: Your Non Fiction Book Publishing Plan
37:53

030: Your Non Fiction Book Publishing Plan with Stephanie Chandler

 

Learning the ropes on getting your book published can be daunting. That’s why there are people like Stephanie Chandler! David and Stephanie talk about her journey from leaving her job at Silicon Valley to becoming the founder of the Non-Fiction Writers Conference and what he learned about the publishing business through this journey!

 

In This Episode, You’ll Learn…

 

  • Why you should start an association
  • Pros and cons of self-publishing
  • Is it beneficial to translate your book?
  • How a book can be a large source of revenue for speakers
  • Stephanie’s thoughts on co-authoring
  • Writing your manuscript faster
  • Why you should write your book in sequential order
  • Reusing content on future books, blogs, etc.…

 

 

Links and Resources Mentioned in This Episode

 

Oct 16, 2018
029: Digital Marketing: All About Focus
24:01

029: Digital Marketing: All About Focus with Patrick Allmond

 

As a speaker, do you absolutely need a website? Or a presence on social media? Or should you ONLY have a website? Or ONLY be on social media? Is it bad for your business to recommend other speakers? Patrick and David answer these questions and more!

 

In This Episode, You’ll Learn…

 

  • The best platform or platforms to promote your business on
  • Bad moves made with social media
  • Patrick’s thoughts on podcasting and custom apps
  • Don’t be cheap in what you charge or in what you sell

 

 

Links and Resources Mentioned in This Episode

 

Oct 11, 2018
028: Solving the Speaking Puzzle
37:09

028: Solving the Speaking Puzzle with Mary Kelly

 

Mary Kelly is an internationally renowned author and keynote speaker on leadership, productivity, and business growth. In 21 years as a Navy intelligence and logistics officer, Mary trained more than 40,000 military and civilian personnel.

 

Mary and David discuss the struggles of emerging speakers finding ways to create value, adding distinction to your business, overlapping expertise, and the daunting task of selling themselves. Mary and David also give props to other fellow speakers and colleagues.

 

In This Episode, You’ll Learn…

 

  • Your clients are not tired of hearing from you
  • Some of Mary’s pet peeves in the business
  • There’s no 40 hour work week in entrepreneurship (There’s way more)
  • Using other people’s material (Tastefully with credit)
  • Why books are better than handouts
  • Plan your business to serve your clients

 

Links and Resources Mentioned in This Episode

 

Oct 09, 2018
027: Master the Art of Connecting
39:26

027: Master the Art of Connecting with Lou Diamond

 

Lou Diamond is THE Master Connector. He has over a quarter century of experience in sales, relationship management, business development and executive coaching. Lou is an energetic, humorous, and inspirational business development strategist and performance coach. He has consulted with and mentored leading performers from companies all over the world.

 

Lou tells David the pivotal story of pitching to Compaq and winning their bid as a consulting firm through the ability to read a room and the power of empathy. Lou also discusses the importance of listening over talking and the difference between connecting and networking.

 

In This Episode, You’ll Learn…

 

  • How you can truly connect with your clients
  • The power of empathy
  • Difference between connecting and networking
  • Leave room for curiosity
  • Door opening strategies for those without referral systems

 

Links and Resources Mentioned in This Episode

 

Oct 04, 2018
026: High Output Selling
42:55

026: High Output Selling with Howard Olsen

 

Howard Olsen is a leading sales speaker, trainer and consultant with over 30 years of sales, management and entrepreneurial experience.  Howard's track record is a testament to his real-world knowledge and extensive expertise in knowing how to apply it.  His career is defined by the relentless pursuit of excellence and strategies that build unshakeable, business winning trust.   He is impassioned about lifting the proficiency and agility in others by using his experience to inspire and encourage them with practical road-maps to increased success.

 

Howard breaks down the important aspects of sales into two words, trust and relevance, with everything else revolving around it. David also talks with him about the line of questioning used when conducting initial interviews with clients and how you can structure your fees based on that initial line of questioning.

 

 

In This Episode, You’ll Learn…

 

  • Some ‘low-output’ habits
  • Creating trust and relevance
  • Talk about the problem before the price
  • People buy outcomes, not products or services
  • Ways to de-commoditize yourself
  • 2 dirty words in selling

 

Links and Resources Mentioned in This Episode

 

Oct 02, 2018
025: Monetizing Your Expertise
46:41

025: Monetizing Your Expertise with Dorie Clark

 

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes.

 

Dorie talks about how she went from journalism to speaking and what to be prepared for when you’re a C-level executive making the move to becoming a speaker and entrepreneur. She also discusses how she created her Mastermind sessions, earning credibility as a speaker, and her thoughts on the future of the conference and meetings industry.

 

 

In This Episode, You’ll Learn…

 

  • 3 critical components to becoming a recognized expert
  • Shortcuts to getting a publications attention
  • Growing your brand to earn credibility as a speaker
  • Pitfalls of experienced and inexperienced speakers
  • Be relevant and useful to those who are more experienced

 

Links and Resources Mentioned in This Episode

 

Additional resources from Dorie

Sep 27, 2018
024: How to Sell Smarter to Associations
34:37

024: How to Sell Smarter to Associations with Andy Masters

 

Andy Masters, MA, CSP is an award-winning author and international speaker who has written 5 books, earned 4 degrees, and presented over 750+ leadership, sales/service, and personal development programs.  Andy helps leaders across many industries ignite a cultural transformation to cultivate & empower employees, boost sales & customer loyalty, and solve the succession planning crisis--all within a fun & high-morale work environment.

 

Andy and David talk about how sales and service relationships can be the same as dating and maintaining a personal relationship. As well as specific client prospecting by narrowing down the number of targets and choosing an executive with a specific title with an association.

 

In This Episode, You’ll Learn…

 

  • Things not to do in a sales process
  • Give prospects a reason to remain in contact
  • How to make a ‘cold’ email ‘warm’
  • The magic of small numbers when prospecting
  • Humanizing and personalizing your marketing
  • Andy’s favorite executive to target within a company/association

 

 

Links and Resources Mentioned in This Episode

 

Sep 25, 2018
023: Write Your Book in a Flash
28:54

023: Write Your Book in a Flash with Dan Janal

 

Dan Janal and David Newman bring forth an obvious reality many struggle to face: writing a book is much easier than it seems! And they would know, both are successful authors! Tune in to see how a simple change of mindset can smooth out your book writing process.

 

In This Episode, You’ll Learn…

 

  • Start with the easy stuff
  • You may already have the content you need for your book
  • No research required. Just insight!
  • Getting rich from book sales?
  • Your book=The Silent Salesman
  • Your book title is your brand
  • How a creative director can be helpful to the book writing process
  • There’s no need to ghost the ghost writer

 

Links and Resources Mentioned in This Episode

 

 

Sep 20, 2018
022: Online Course Palooza
52:24

022: Online Course Palooza with David Siteman Garland

 

David Siteman Garland, the enthusiastic and extroverted creator of The Rise to the Top and Create Awesome Online Courses, has more than an earful to say about his own Rise To The Top! So have your pen and notepad ready to go, because there’s a lot to learn if you’re an expert interested in making some real money through online courses…..and then some!

 

In This Episode, You’ll Learn…

 

  • How David got into creating web courses
  • Diversifying your business within its focus
  • Achieving growth through delegation
  • Dealing with copycats in your business
  • Conquering the fear of marketing yourself
  • Why a quality online course is much better in the long run
  • An online course is more than just that
  • The biggest objection to creating an online course and how to reverse it

 

Links and Resources Mentioned in This Episode

 

Sep 18, 2018
021: Social Selling Secrets
36:30

021:  Social Selling Secrets with Brynne Tillman

 

Brynne Tillman talks with David on how she helps build sales pipelines for her clients through Social Selling and leveraging LinkedIn. In this episode, you’ll hear tips on prospecting, developing, initiating, and maintain sales relationships with LinkedIn!

 

In This Episode, You’ll Learn…

 

  • What areas to focus on in LinkedIn
  • LinkedIn does NOT replace making phone calls to prospects
  • A typical sales relationship building process through LinkedIn
  • Prospecting through mutual connections
  • Common mistakes made on LinkedIn
  • Using LinkedIn Groups
  • Utilizing skills and endorsements on your profile
  • The importance of recommendations on LinkedIn

 

Links and Resources Mentioned in This Episode

 

Sep 13, 2018
020: What's the Real Deal with Speakers Bureaus
59:44

020:  What’s the Real Deal with Speaker’s Bureaus with Shawn Ellis

 

Shawn Ellis is responsible for finding the perfect speakers for meeting planners and is the founder of The Speakers’ Group. Shawn provides a perspective in the speaking business that can be extremely valuable to fellow speakers in multiple industries.

 

In This Episode, You’ll Learn…

 

  • When to approach a bureau
  • What speaking bureaus really do
  • Getting into a speaker’s bureau
  • The realistic amount of work you could get from a bureau
  • Avoiding an obsolete status
  • A bureau’s real target market
  • Myths of speaking bureaus
  • Shawn’s must have marketing tools
  • Common mistakes speakers make in their marketing

 

 

Links and Resources Mentioned in This Episode

 

Sep 11, 2018
019: Podcast Niche Mastery
32:16

019:  Podcast Niche Mastery with Tom Davidson

 

Tom Davidson, CSP, PCC, SPHR is a forester and leadership expert who has coached hundreds of new managers, emerging leaders, and senior executives in the private and public sector.

Tom and David discuss leveraging media outlets, mainly in the form of podcasts to establish and maintain connections within their niche industries and establishing target audiences. Pay attention as you may learn a thing or two on how to truly utilize and run a podcast at its best!

 

In This Episode, You’ll Learn…

 

  • Podcasting as a source of media and prospecting
  • How Tom started doing theme-based seasons for his podcast
  • Tom’s pre-interview prep
  • Maintaining relationships post-interview
  • Tom’s preferred CRM
  • What is ‘premium editing’
  • Benefits of re-distributing your podcast

 

 

Links and Resources Mentioned in This Episode

 

Sep 06, 2018
018: Get Clients with Speaking
33:38

018: Get Clients with Speaking with Alysa Rushton

 

Holistic nutrition health coach Alysa Rushton talks with David on how a positive mindset and passion can impact your business and inspire your audience to do the great things you speak about! Find out why David calls Alysa the "Purple Unicorn"

 

In This Episode, You’ll Learn…

 

  • Changing your mindset on marketing can improve your sales
  • What your business is truly about
  • A perfect sales script? Or a perfect sales mindset?
  • Selling your enthusiasm for the product, not just the product
  • Clearing the ‘headtrash’

 

 

Links and Resources Mentioned in This Episode

 

Sep 04, 2018
017: 6 Kick-A$$ Strategies of the Million-Dollar Entrepreneur
22:39

017: 6 Kick-A$$ Strategies of the Million-Dollar Entrepreneur with Dawnna St. Louis

 

From sleeping in her car to founding three multi-million-dollar businesses, AND THEN becoming a successful keynote speaker. Needless to say, Dawnna has the expertise and experience in building business that you do not want to miss! Learn about her story, her kick-a$$ strategies, and a couple of other tid-bits you may not find anywhere else!

 

In This Episode, You’ll Learn…

 

  • There’s more to it than listening to everyone and having a great website
  • The four pieces of ‘the seed’ of your business
  • Taking steps back if something is not working within your business
  • Dawnna’s exclusive roundtable groups
  • 6 ways to sustain your business foundation

 

Links and Resources Mentioned in This Episode

 

Aug 30, 2018
016: OMG! Marketing for Experts
42:20

OMG! Geoff Ramm, customer service and marketing expert and speaker, talks with David on what the true power of OMG marketing through a couple of amazing true stories that will make you go……OMG! You’ll hear stories and tips on how businesses can truly stand out!

 

In This Episode, You’ll Learn…

 

  • Geoff’s favorite audience
  • The true power of OMG Marketing
  • Geoff’s favorite marketing book
  • What is Celebrity Customer Service?
  • Why you should avoid ‘easy’?
  • The benefits of sending gifts to clients and employees

 

Links and Resources Mentioned in This Episode

 

Aug 28, 2018
015: Everything Publishing: Books, Courses, Kickstarter
37:25

The title says it all! Listen in as David and Tom tackle the myths and bad practices and steer you in the right direction of what you really need when publishing a book, course, or crowdfunding campaign.

 

In This Episode, You’ll Learn…

 

  • The best audience to publish ANYTHING for
  • Being the ‘authority’ of your niche
  • Changing course from niche to niche
  • What you really need for a crowdfunding campaign
  • The difference between a ‘speaker book’ and a good book
  • Managing ‘resistance’ or procrastination when starting a book

 

Links and Resources Mentioned in This Episode

 

Aug 23, 2018
014: Fireside Chat About the Business of Speaking
35:49

Get ready to sit fireside with a speaker who decided to step outside of the box and find out how it paid off for his business (fire not included). Scott McKain tells us how he utilizes the term ‘distinction’ to avoid being boxed in the ‘customer service’ industry, and how it allows him to incorporate leadership as well as providing ultimate customer experience for his clients.

 

In This Episode, You’ll Learn…

 

  • How Scott leveraged his book into his thought-leadership platform
  • How becoming an author revamped Scott’s speaking career
  • There’s no such thing as a ‘free’ speech
  • Your business is about the content, not the speech
  • From customer service expert to ‘distinction’ expert
  • How your niche is your topic
  • How Scott ‘fell’ into consulting
  • Why you should decrease downtime between content releases
  • Leveraging your personal story in your speeches

 

Links and Resources Mentioned in This Episode

 

Aug 21, 2018
013: Guest Encounters of the Third Kind
21:23

013: Guest Encounters of the Third Kind with Laurie Guest

 

Laurie Guest, customer service expert and CSP, talks with David about the current landscape of customer service. We also get an inside look at some of her programs based on her successful keynotes and how she incorporates the expertise of fellow speaking colleagues.

 

In This Episode, You’ll Learn…

 

  • ‘The Red Carpet Secrets’
  • The ‘Guest Encounters’ Program
  • Applying keynotes from other speakers
  • Customers are ‘walking billboards’ for your business
  • When to praise and when to criticize
  • Where customer service is at today

 

Links and Resources Mentioned in This Episode

 

Aug 16, 2018
012: Networking and Relationship Mastery
31:02

John Corcoran has built a business focusing on real human relationships with people that truly matter to his clients’ success! John shares his techniques and tips behind this philosophy of networking, including finding and nurturing these relationships that can bring you income.

 

In This Episode, You’ll Learn…

 

  • Why people struggle with networking
  • Why you should make a list of people you like, trust, and admire
  • John’s experience with networking throughout his varied career
  • The 3 tools recommended to start networking
  • What is ‘Influencer Marketing’
  • How selfish thoughts can be one of the biggest mistakes in sales
  • Why it is best to allow time to let a relationship build

 

Links and Resources Mentioned in This Episode

 

Aug 14, 2018
011: The Journey from CEO to Speaker
19:11

011: The Journey from CEO to Speaker with Steve Rodgers

 

Business and lifestyle consultant Steve Rodgers talks to us about how he went from being a CEO of a Warren Buffett company to running his own business as a speaker and consultant. Steve leverages the focus on a client’s passion and purpose in life towards their own successes.

 

In This Episode, You’ll Learn…

 

  • Steve’s early years as an entrepreneur
  • Adjusting your lifestyle from CEO to entrepreneur
  • 30 years of business coaching
  • Being the ‘CEO’ of your life

 

Links and Resources Mentioned in This Episode

 

Aug 09, 2018
010: Book Marketing Domination
28:36

Bryan Cohen talks the do’s and don’ts of book marketing for both aspiring and established authors on today’s podcast. This is a must-listen for speakers and experts preparing a book for release!

 

In This Episode, You’ll Learn…

 

  • The ‘cardinal sins’ of book marketing
  • How the book description is more important than the book cover
  • Taking control of your book sales
  • Bryan’s ‘Something Nice to Say’ Podcast and its separation from his branding
  • Brian’s podcast: ‘Sell More Books Show’
  • Why you should write more than one headline and survey peers for the best one

 

Links and Resources Mentioned in This Episode

 

Aug 07, 2018
009: New Media Strategies for Speakers
31:30

009: New Media Strategies for Speakers with Steve Olsher 

 

David dishes out perspectives on mediums of media, creating visibility, and finding a specified purpose for you speaking business with his guest, Steve Olsher. Steve is a New York Times bestselling author, keynote speaker, and radio host, best known for helping businesses focus on their one niche and generating massive profits through that focus. Steve also talks about his book: What is Your What?: Discover the One Amazing Thing You Were Born To Do  

 

In This Episode, You’ll Learn… 

 

  • Definitions of old and new media 
  • When you’ve really missed the boat on new media trends 
  • The one thing to understand for success in a new medium of media 
  • Why visibility is important to your business 
  • The obstacles of creating visibility 
  • How success is much easier than presumed through new media 
  • How to identify your ‘What’ 

 

Links and Resources Mentioned in This Episode 

 

 

Sound Effects Credits: 

 

-Fog Horn (http://soundbible.com/2142-FogHorn-Barge.html) Daniel Simon 

-Fishing Rod (https://freesound.org/people/esperri/sounds/118973/) esperri 

Aug 02, 2018
008: Dealstorming for Sales Success
22:55

David talks to Tim Sanders, bestselling author, keynote speaker, and technology pioneer. Tim provides a slew of quotes, analogies, and sayings reflecting on his experience as a collaboration and leadership development expert.

 

In This Episode, You’ll Learn…

 

  • What convinced Tim to write his book 'Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges'
  • The 4 levels of the sale and how they impact the salesperson
  • Why marketing is sales most important partner
  • What is “Dealstorming”
  • Dealstorming to acquire and/or save a client
  • Putting together an all-star Dealstorming team

 

Links and Resources Mentioned in This Episode

 

Jul 31, 2018
007: Social and Digital Marketing Smarts
25:33

007: Social and Digital Marketing Smarts with Neal Schaffer

 

Social and digital marketing superstar Neal Schaffer fills us in on what to look out for in social and digital media trends.

 

Neal Schaffer is a recognized leader in helping businesses Maximize Your Social as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to Grammy Award-Winning musicians, Neal has helped leading brands reach their next level in social media marketing, and he is available to bring this wealth of knowledge and experience to both educate and entertain your audience at your next event, workshop, or training.

 

In This Episode, You’ll Learn…

 

  • Why you should focus on LinkedIn for B2B and speakers
  • Maintaining a presence in the growing pay-to-play landscape
  • Benefits of limiting your content availability
  • Business or personal page? Which one generates the most presence
  • Creating content that ignites discussions and visibility
  • The benefits of being an influencer in your industry
  • Best places to curate content from
  • How Neal became a professional author and speaker

 

 

Links and Resources Mentioned in This Episode

 

 

Sound Effects Credits:

 

-Fire Truck (https://www.youtube.com/watch?v=hEa3ZliQkZ0)

Jul 26, 2018
006: Webinar Mastery for Speakers
32:17

Jon Schumacher, master of the webinar, talks about why webinars are important for speakers to spread their expertise and provide a unique experience for their clients. Jon is the founder of Marketing Mastery Media INC a digital marketing agency focused on building both live and automated webinar funnels for coaches, consultants, and other agencies. He is also the host of the Webinar Mastery Summit, the largest online webinar conference.

 

In This Episode, You’ll Learn…

 

  • The benefits of webinars for your business
  • Tips for webinar newbies
  • Mistakes to avoid when doing webinars
  • The CTA sentence to close a sales call
  • The 3 P’s of webinar traffic
  • Boosting webinar show-up rates
  • What we can do on a webinar to maximize sales

 

Links and Resources Mentioned in This Episode

 

Jul 20, 2018
005: Using LinkedIn the Right Way
28:59

Here is John Nemo, a man who left a decent day job to help businesses generate leads using ONLY LinkedIn! As of today, he has helped hundreds of businesses, coaches, consultants, and trainers optimize LinkedIn for lead and income generation. John tells David how he uses LinkedIn as his all-in-one lead generation tool and why.

 

In This Episode, You’ll Learn…

 

  • Why LinkedIn?
  • How LinkedIn is ‘Google to find clients’
  • Using LinkedIn to demonstrate your expertise and value
  • Applying specificity and relevance on LinkedIn
  • Why ‘content is currency’
  • The #1 sentence every LinkedIn profile should have
  • 3 key components to utilizing LinkedIn to generate leads
  • Does it help to have a paid LinkedIn account?
  • Sharing your personal side on LinkedIn

 

Links and Resources Mentioned in This Episode

 

 

Sound Effects Credits:

 

-Airplane Landing (http://soundbible.com/2219-Airplane-Landing-Airport.html)

Jul 20, 2018
004: Think Big and Act Bigger
29:53

Jeffrey Hayzlett, host of the television show C-Suite, sits with David and talks about his latest book, Think Big, Act Bigger and how it’s core lessons were developed through his experience of being a C-level marketing executive, to building his own consulting firm and becoming a business celebrity.

 

In This Episode, You’ll Learn…

 

  • Jeffrey’s journey towards becoming a business celebrity and building his personal brand
  • Maintaining focus while running multiple companies
  • ‘Just do it!’ The importance of acting towards getting stuff done
  • Do things the way YOU want to do them
  • Know what you want: fame or fortune
  • Asking for or providing help
  • Applying change to break from a plateau

 

Links and Resources Mentioned in This Episode

 

  • Jeff’s Website (Where you can find contact info, C-Suite Network, and his books)

 

Sound Effects Credits:

 

-Crowd Cheering (https://freesound.org/people/Bansemer/sounds160493/)

Jul 20, 2018
003: Hug Your Haters
22:39

Today’s episode features a man with an interesting perspective on dealing with critics and unsatisfied customers! Jay Baer is a Certified Speaking Professional, renowned business strategist, best-selling author, and consultant who focuses his clients towards using technology as an advantage in marketing and customer service.

 

In This Episode, You’ll Learn…

 

  • Customer acquisition vs customer retention
  • How the customer service environment has changed with technology
  • Benefits of answering EVERY customer complaint
  • The money is in the audience
  • Great examples if the “Hug Your Haters” philosophy
  • Jay’s book: “Hug Your Haters”

 

Links and Resources Mentioned in This Episode

 

 

Sound Effects Credits:

 

- Music Box (https://freesound.org/people/terminal/sounds/22685/)

Jul 20, 2018
002: Getting a Predictable Flow of Clients
44:07

David sits with Dov Gordon, “The Alchemist Entrepreneur”, discussing how he applies a ‘root cause’ approach towards helping entrepreneurs become more effective salespeople.

 

In This Episode, You’ll Learn…

 

  • Why “Alchemist”?
  • The ups and downs of becoming “The Alchemist Entrepreneur”
  • Consuming information vs gaining experience
  • The 3 questions of a prospect you must answer
  • The impact of delivering the right introduction to your clients
  • An inelegant sales conversation
  • The importance of skill mastery

 

Links and Resources Mentioned in This Episode

 

Jul 20, 2018
001: Win the Sale Without Compromising on Price
33:14

On today’s episode, I welcome my good buddy, Mark Hunter, “The Sales Hunter”. Mark Hunter is a sales consultant, coach, author, and Certified Speaking Professional. Mark talks about his book ‘High-Profit Selling: Win the Sale Without Compromising in Price” and discusses his methods and strategies as a “client-centric” sales consultant.

 

In This Episode, You’ll Learn…

 

  • The importance of believing in your own price
  • Focus on the outcome of the sale
  • The best sales presentation is actually a discussion
  • The customer lies
  • How asking good questions can lead to a better price
  • Connecting with university faculties
  • Selling prospecting and marketing prospecting

 

Links and Resources Mentioned in This Episode

 

Order "High-Profit Prospecting" on Amazon

Jul 20, 2018
000: Welcome: Sneak Preview and Attractions
05:01

000: Welcome – Sneak Preview and Coming Attractions

 

An introduction to The Speaking Show and its fantastic host David Newman! This is the beginning of an exciting journey towards making you a better speaking-driven entrepreneur!

 

In This Episode, You’ll Learn…

 

  • What “The Speaking Show” is all about
  • Who “The Speaking Show” is for
  • What to expect from this podcast

 

Links and Resources Mentioned in This Episode

 

Sound Effects Credits:

 -Jet Startup (https://freesound.org/people/ikbenraar/sounds/322178/)

-Stadium Crowd Cheer (http://www.freesfx.co.uk/soundeffects/crowds_audiences/)

Jul 19, 2018