Become a Media Maven

By Christina Nicholson

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Category: Marketing

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Subscribers: 4
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Episodes: 259

Description

If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads. 

You don't need to hire a public relations agency to see the benefits of these marketing tactics. 

By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.

Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing back.

Past guests include Pat Flynn from Smart Passive Income, Amy Landino from Detail Therapy, Dana Malstaff from BossMom, best-selling small business author Mike Michalowicz, influencer and blogger Christina Galbato, and more.


Episode Date
Atomic Habits Part 4 Make it Satisfying
Dec 05, 2023
Atomic Habits Part 3 Make it Easy
Nov 28, 2023
Atomic Habits Part 2 Make it Attractive
Nov 21, 2023
Atomic Habits Part 1 Make it Obvious
Nov 14, 2023
LinkedIn Live on the Most Overlooked and Free Way to Find More Clients
Nov 07, 2023
Behind the Scenes of My Book Launch
Oct 31, 2023
5 Reasons I'm Self-Publishing My Book
Oct 24, 2023
The 5 Growth Levers in a Business
Oct 17, 2023
5 Steps to Create a Crisis Communications Plan NOW
Oct 10, 2023
DIY PR: How to do your own Public Relations
Oct 03, 2023
How to Pitch Local TV from a TV Reporter
Sep 26, 2023
10 Ways to Turn Publicity Into Profit in ONE Day
Sep 19, 2023
How to Create Content for Contributed Articles
Sep 12, 2023
4 Steps to Decide What Content to Create
Sep 05, 2023
Inside my Brand New Content Flywheel
Aug 29, 2023
5 Steps to Get on Fox Business
Aug 22, 2023
5 Ways One Media Placement Led to 1,600 Customers
Aug 15, 2023
5 Reasons NOT to Work with a Pay-for-Placement PR Agency
Aug 08, 2023
13 Things I'm Doing to Grow my Newsletter
Aug 01, 2023
Duct Tape Marketing Podcast TAKEOVER: Traditional PR is Still a Fabulous Way to Stand Out
Jul 18, 2023
[GREATEST HITS] 4 Steps to Add Influencer to Your Entrepreneur Title
Jul 11, 2023
[GREATEST HITS] How Pat Flynn Makes Money Podcasting
Jul 04, 2023
5 Myths About the PR Industry That Keep You a Best-Kept Secret
Jun 27, 2023
The Biggest Opportunity for All Small Business Owners is the PESO Model
Jun 20, 2023
5 Things on My NOT To-Do List
Jun 13, 2023
My 7-Step System That Gets Me Booked on Top Podcasts
Jun 06, 2023
Hire a Coach or Buy an Online Course?
May 30, 2023
5 Things You Need to Have in Place Before You Act Like Your Own Publicist
May 23, 2023
2 Ways to Know if You're Ready for PR
May 16, 2023
5 Reasons to Just Say NO! to the Forbes Coaches Council
May 09, 2023
5 Reasons Why Press Release Distribution is a Scam
May 02, 2023
How I Sold My Business, Podcast Clout
Apr 25, 2023
Inside my 10 Business Coaching and Mastermind Decisions
Apr 18, 2023
[GREATEST HITS] What Makes a Pitch Stand Out to a Journalist
Apr 11, 2023
4 Ways to Beat Imposter Syndrome in Just 15 Minutes
Apr 04, 2023
5 Ways to Stop Sabotaging Your Own Public Relations
Mar 28, 2023
[GREATEST HITS] The 9 Step Guide to Becoming an Instagram Influencer
Mar 21, 2023
The Real Reason PR Success Takes Time: 5 Key Factors You Need to Know
Mar 14, 2023
8 Ways I Repurpose My Podcast Episodes
Mar 07, 2023
Behind the Scenes of my California Business Trip
Feb 28, 2023
Creating Content, Finding Contact Information, and Standing out in Emails
Feb 21, 2023
7 Ways to Make Social Media Support PR
Feb 14, 2023
10 Red Flags to Look Out for When Bringing on a New Client
Feb 07, 2023
My 12 Favorite Business Tools
Jan 31, 2023
My 20 Favorite Business & Personal Development Books
Jan 24, 2023
People Say This Is the Best Business Book. I disagree.
Jan 17, 2023
How I Edit My Podcast Episodes So Fast
Jan 10, 2023
Let me tell you about the 3 jobs I got fired from… and why
Jan 03, 2023
5 ways to make business easier while making more money in 2023
Dec 27, 2022
How to Become a Master Delegator… Even if You’re Afraid to Start
Dec 20, 2022
“I’m going to hit $90,000 from just putting videos on the internet.”
Dec 13, 2022
Eavesdrop on me Going Through a Sales Training
Dec 06, 2022
How to Balance Multiple Businesses Without Burning Out
Nov 29, 2022
How you can Build a Consistent Income as a Freelancer
Nov 22, 2022
How to Earn Backlinks to Get in the Top Spot on Google
Nov 15, 2022
How to Market a Book to Get More Sales
Nov 08, 2022
Five Ways to Start, Grow, Monetize, and Sell a Website
Nov 01, 2022
How to get People Stuck on Your Content to Build a Profit Machine
Oct 25, 2022
The Secret to PR Success with Journalists with Kelsey Ogletree
Oct 18, 2022
How Jenny Hale Became a Bestselling Author and Founder of a Publishing Company
Oct 11, 2022
12 Easy Steps to Create a Content Strategy That Will Get You Leads with Jessica Lawlor
Oct 04, 2022
How to Write and Publish a Book in Just 20 Minutes a Day with Azul Terronez
Sep 27, 2022
How to Sell a High-Ticket Offer Without Phone Calls with Natalie Gingrich
Sep 20, 2022
Batch 30 Days of Content in One Day (from FinCon)
Sep 13, 2022
Hosting Your Own Online Event to Make $1M in One Year with Sarah Gray
Sep 06, 2022
5 Ways Melissa Kwan Went from $0 to $500,000 in 3 Years
Sep 06, 2022
What Makes a Pitch Stand Out to a Journalist with Alice Dubin
Aug 30, 2022
The ONE Thing you Could do Right Now to Increase Your Confidence with Julie Kraus
Aug 16, 2022
How to Get on Wikipedia
Aug 02, 2022
Find Speaking Opportunities in 12 Easy Steps
Jul 19, 2022
7 Ways to Grow Your Podcast Fast
Jul 05, 2022
NFTs for Dummies: Hear Someone Explain NFTs to me Like I'm 5-years-old
Jun 21, 2022
An Easy Way to Add a Second Form of Income to Your Business with Tasha Booth
Jun 07, 2022
How Cari Garcia Left her Healthcare Job and Became a Fulltime Food Blogger During the Pandemic
May 24, 2022
15 Simple Ways Women can Invest in Airbnb Properties NOW with Francesca Baglio
May 10, 2022
How Jeneva Rose Became a Bestselling Author Thanks to Social Media
Apr 26, 2022
What to do When you Don't Love Your Business Anymore with Kelly Reeves
Apr 12, 2022
How to Start and Grow on #Bookstagram with Katelyn from @BookcaseBeauty
Mar 29, 2022
5 Ways to Grow Your Email List Without Ads with Jessica Rodriguez
Mar 15, 2022
How to Create Your First Digital Download Product to Sell with Christina Scalera
Mar 01, 2022
How to Make and Sell Planners From Home with Tatiana Muse
Feb 15, 2022
5 Ways to Grow Your Business as a Solopreneur with Ramon Ray
Feb 01, 2022
How To Write And Publish Your First Book with Amanda Tice
Jan 18, 2022
5 Ways to Double Your Revenue With an Effective Sales Process in 2022 with Donald Kelly
Jan 04, 2022
How I am Planning for 2022
Dec 14, 2021
5 Newsjacking Examples to Earn Media Exposure Fast
Oct 19, 2021
She Went from ZERO Media Coverage to Being a Regular on TV
Oct 14, 2021
5 Simple Steps to get Featured in the Media
Oct 12, 2021
How to Use TubeBuddy to Make a Living on YouTube
Sep 07, 2021
How to Make Money as a Blogger with the co-founder Mediavine
Aug 24, 2021
Organic Pinterest Traffic Strategy Dos and Don'ts
Aug 10, 2021
How Lindsay Padilla built and grew Hello Audio (even after someone tried to steal it)
Jul 27, 2021
How to Become an Instagram Influencer in 9 Steps
Jul 13, 2021
How To Make Money On Etsy Without Making Anything
Jun 29, 2021
How to Launch a New Brand in a New Niche From Scratch with Michelle Dempsey Multack
Apr 13, 2021
How to Make a Living as a Digital Content Creator with Adaleta Avdic
Apr 06, 2021
How to Work on Your Business Instead of In Your Business with Mike Michalowicz
Mar 30, 2021
How to Start a Tech Company Without a Tech Background and Just an Idea
Mar 23, 2021
How to Work in the Media as a Freelancer with Trae Bodge
Mar 16, 2021
7 Productivity Hacks That Actually Work with Adi Klevit
Mar 09, 2021
How to Sell Your Small Business to an Industry Giant with John Warrillow
Mar 02, 2021
How to Become a Voice Over Actor with Sylvia Longmire
Feb 23, 2021
How this Good Company Culture Tool Produced Millions with Scott DiGiammarino
Feb 16, 2021
Make Learning About Finances Fun with Charlotte DeMocker
Feb 09, 2021
From Zero to 8-Figures in Three Years with Audrey Castonguay
Feb 02, 2021
Executing a Digital Marketing Strategy in 2021with Brad Duea
Jan 26, 2021
A Conversation About Race with my Black Friend, Lisa SImone Richards
Jan 19, 2021
How to use Facebook Groups for Business with Cait Scudder
Jan 12, 2021
The 2 Things You Need to be a Successful Entrepreneur
Jan 05, 2021
7 Tips to Read More Books in 2021
Dec 31, 2020
9 Reasons Amanda Robson has Passed on B2B Companies at Seed and Pre-Seed Funding
Dec 15, 2020
5 Successful PR Strategies to Implement in 2021
Dec 08, 2020
The Question No Publicist Can Answer (and if they do, they're lying)
Dec 01, 2020
How A Business Went From 0 to 2 Million in One Year
Nov 24, 2020
3 Things on Thursday - What's next on this windy day
Nov 19, 2020
3 Ways to Modernize Your Marketing Strategy NOW with Bryn Jones
Nov 17, 2020
3 Things on Thursday - What drives me crazy on LinkedIn
Nov 12, 2020
How this Female led Business Grew During the Coronavirus Pandemic
Nov 10, 2020
3 Things on Thursday - My favorite things to do
Nov 05, 2020
How to Conduct Market Research on Competitors with Fernando Angulo (FREE TRIAL)
Nov 03, 2020
3 Things on Thursday - My pet peeves
Oct 29, 2020
How a New Local Business Can Compete With a Big National Business with Cory Godar
Oct 27, 2020
3 Things on Thursday - How I'm voting this year
Oct 22, 2020
How Most Businesses get Email Marketing Wrong and How to Fix it with Kara Morin
Oct 20, 2020
3 Things on Thursday - What I'm watching on Netflix
Oct 15, 2020
Moving From Marketing at Events to Online in a Pandemic with Kerstyn Inouye
Oct 13, 2020
3 Things on Thursday - My thoughts on virtual school
Oct 08, 2020
The ONE Thing You're Getting Wrong in Your Marketing (and how to fix it)
Oct 06, 2020
3 Things on Thursday - The best parts of being a business owner
Oct 01, 2020
BEHIND THE SCENES IN PR: Working with Influencers In a Pandemic with Taylor Ketchum
Sep 29, 2020
3 Things on Thursday - The worst parts of being a business owner
Sep 24, 2020
7 Skincare Myths and Facts with Britt Johnston
Sep 22, 2020
3 Things on Thursday - Why freelancers are better than employees
Sep 17, 2020
Why I Got Out of Online Business
Sep 15, 2020
3 Things on Thursday - Automatic NOs to becoming a client
Sep 10, 2020
How to Write a Fiction Book After a Non-Fiction Book with Savannah Carlisle
Sep 08, 2020
3 Things on Thursday - How and why I stopped scrolling on social media
Sep 03, 2020
From Shark Tank Success to Investor and Business Mentor with Tiffany Krumins
Sep 01, 2020
3 Things on Thursday - How I plan my day
Aug 27, 2020
Building a Million Dollar Network With Podcasts with Jeremy Slate
Aug 25, 2020
3 Things on Thursday - My favorite fiction books
Aug 20, 2020
How You're Holding Yourself Back From Being Successful Without Realizing it with Jaclyn Mellone
Aug 18, 2020
3 Things on Thursday - How "online influencers" are tricking you about how much they make
Aug 13, 2020
How to Become an Influencer Entrepreneur with Jenny Melrose
Aug 11, 2020
3 Things on Thursday - How my husband was able to quit his job
Aug 06, 2020
From Working with Celebrities to Scary Mommy
Aug 04, 2020
3 Things on Thursday - How to find good podcasts to be on
Jul 30, 2020
How to Find Out What Your Customers Want to Grow on a Global Scale with Amir Bolouryazad
Jul 28, 2020
3 Things on Thursday - My favorite non-fiction books
Jul 23, 2020
Listen in on me Being Coached About How to Scale Deep in my Brand
Jul 21, 2020
3 Things on Thursday - Things to keep kids busy at home
Jul 16, 2020
How to Execute a Marketing Plan with a Team with Casey Gromer
Jul 14, 2020
3 Things on Thursday - How to work out more, even if you hate it
Jul 09, 2020
3 Things on Thursday - How to kiss mom guilt goodbye
Jul 02, 2020
How to Grow From a Blogger to a Brand with Natalie Sisson
Jun 30, 2020
3 Things on Thursday - When to start a podcast
Jun 25, 2020
4 Ways for Your Business to Stay Ahead During the Coronavirus with Ramon Ray
Jun 23, 2020
3 Things on Thursday - Why to NOT create a press release
Jun 18, 2020
How to Create Standard Operating Procedures with Tasha Booth
Jun 16, 2020
3 Things on Thursday - Just say NO to "contributing" to the Forbes Council
Jun 11, 2020
3 Things on Thursday - How to choose a business coach
Jun 04, 2020
9 Steps to Closing More Deals on LinkedIn with Matt Clark
Jun 02, 2020
3 Things on Thursday - How to NOT get overwhelmed with what's on the news
May 28, 2020
How to Become an Instagram Influencer with Wendy Porter
May 26, 2020
3 Things on Thursday - The expectations clients ignore
May 21, 2020
This is What Built BossBabe to a Multimillion Dollar Business
May 19, 2020
3 Things on Thursday - The worst clients I've had
May 14, 2020
I Launched a Business in a Pandemic
May 12, 2020
3 Things on Thursday - How to land a TEDx Talk
May 07, 2020
Starting Local to Build an Online Business with Stacy Tuschl
May 05, 2020
3 Things on Thursday - How to cut down social media use
Apr 30, 2020
5 Steps to Learn to Like Sales... and be Good at it with Nikki Rausch
Apr 28, 2020
3 Things on Thursday - How to read more books
Apr 23, 2020
How to Build Confidence at Work with Heather Monahan
Apr 21, 2020
3 Things on Thursday - How to make your kids behave at home
Apr 16, 2020
Inside my Business Model of Working From Home with Independent Contractors
Apr 14, 2020
3 Things on Thursday - How and why to double down on your marketing NOW
Apr 09, 2020
The Three Numbers to Look at to Increase Profit and Cut Down Expenses with Danielle Hayden
Apr 07, 2020
3 Things on Thursday - What NOT to do While You're Isolating
Apr 02, 2020
Using Free PR, He's Grown Businesses by the Millions with Cameron Herold
Mar 31, 2020
3 Things on Thursday - Working from Home WITH Kids
Mar 26, 2020
How to Start Your Own TV Show with Lisa Remillard
Mar 24, 2020
3 Things on Thursday - How to Make Money Fast
Mar 19, 2020
Three Ways to Write Copy That Sells with Marisa Corcoran
Mar 17, 2020
3 Things on Thursday - Working from Home
Mar 12, 2020
How I Went From TV to PR
Mar 10, 2020
She Tripled her Teachers Salary in One Year Working From Home
Mar 03, 2020
Creating a Sales and Marketing Strategy with Scott Thaler
Feb 25, 2020
How to Finally Take Action on a Business Idea with Scott Voelker
Feb 18, 2020
Inside my (Expensive) Instagram Giveaway Experiment
Feb 11, 2020
The Woman Who Took Down Dirty John with Terra Newell
Jan 28, 2020
How to Pitch Podcasts Looking for Guests with Angie Trueblood
Jan 21, 2020
How to Relieve Stress in Work and Life with Randy Spelling
Jan 14, 2020
What it's Like Working in Public Relations
Jan 07, 2020
How Media Coverage Will Build Your Business with Marta Spirk
Dec 17, 2019
How to be a Good Executive Assistant... and Hire One Too with Jess Lindgren
Dec 10, 2019
How to Mother Like a Boss at Home and at Work with Kendra Hennessy
Nov 19, 2019
Ask Me Anything PART 2
Nov 12, 2019
How to Become a 6-Figure Freelancer with Laura Pennington Briggs
Oct 29, 2019
Creating Strategic Partnerships to Scale Your Business with Stephen Somers
Oct 22, 2019
Going From a Freelancer to an Agency Owner with Jason Swenk
Oct 15, 2019
Ask Me Anything PART 1
Oct 08, 2019
How to Become a Productive Mompreneur with Stefanie Gass
Oct 01, 2019
From Teacher to Children's Book Publisher with Maria Dismondy - 56
Sep 24, 2019
How to Create Online Business Systems with Sheri-Anne Woolley - 55
Sep 17, 2019
Changing Your Mindset About Money - 54
Sep 10, 2019
Using LinkedIn for Personal Branding with Brittany Krystle - 53
Sep 03, 2019
How to Write a Good Book Description with Bryan Cohen - 52
Aug 27, 2019
5 Reasons You're NOT Hitting Your Goals and What to do About Them with Jennifer Dawn - 51
Aug 20, 2019
Branding and Rebranding Strategies to Take your Side Hustle Fulltime with Sianne Chong - 50
Aug 06, 2019
How to Move your Local Business to Online
Jul 30, 2019
How to Respond to HARO Queries to Earn Publicity - 48
Jul 23, 2019
How to Find the Perfect Accountability Partner with Charlena Smith - 47
Jul 16, 2019
How to Build a Community of Superfans with Pat Flynn - 46
Jul 09, 2019
How To Market A Non-Fiction Book For More Sales with Ashley Bernardi - 45
Jul 02, 2019
The 5 Lies PR Agencies and Publicists are Telling You - 44
Jun 25, 2019
How to Promote a Pin on Pinterest with Monica Froese - 43
Jun 18, 2019
How to Get Traffic From Pinterest with Sarah Morgan - 42
Jun 11, 2019
How to Create Content That Leads to Sales with Jessica Stansberry - 41
Jun 04, 2019
35 Things to do AFTER you Earn Media Coverage - 40
May 28, 2019
How to Make Money Blogging without Sponsored Posts with Alex Jimenez - 39
May 21, 2019
USMC Leadership Traits to Excel in Business with Rich Cardona - 38
May 14, 2019
How to Work with Influencers to Sell More of your Product with Dhar Mann - 37
May 07, 2019
The Online Scams, Lies, and Fakers you Believe... Until Now - 36
Apr 30, 2019
Going Inside the Business Boutique with Christy Wright - 35
Apr 23, 2019
Creating an eCommerce Conversion Funnel with your Brand with Scott Voelker - 34
Apr 16, 2019
How to Stop Wasting Money on Facebook Ads with Monica Louie - 33
Apr 09, 2019
Thinking of Unplugging from Social Media? Don't. with Kimra Luna - 32
Apr 02, 2019
How to Leave your 9 to 5 Job with Jill Stanton - 31
Mar 26, 2019
Overcoming Scarcity Mindset and Fulfilling your Potential with Dr. Shannon Irvine - 30
Mar 19, 2019
What to do BEFORE you Create an Online Course with Jessica Terzakis - 29
Mar 12, 2019
How to Get on TV in 5 Days with Tracy Fosterling - 28
Mar 05, 2019
Getting Rid of Business Owner Anxiety with Jadah Sellner - 27
Feb 26, 2019
Steps to Writing a Book in 30 Days with Azul Terronez - 26
Feb 19, 2019
Starting a Side Business While Employed with Kelsey Murphy - 25
Feb 12, 2019
How to Get on Local TV - 24
Feb 05, 2019
Using YouTube for Business Marketing with Sunny Lenarduzzi - 23
Jan 29, 2019
How to Write for Forbes with Aviva Legatt - 22
Jan 22, 2019
Adding a Freelance Project Manager to your Team with Natalie Gingrich- 21
Jan 15, 2019
SMART Goal Setting - 20
Jan 08, 2019
Small Business Technology Needs with Heather Stafford - 19
Dec 18, 2018
Successful Female Entrepreneurs and What We Need with Julie Ball - 18
Dec 11, 2018
Starting a Subscription Box Business with Jessica Principe - 17
Dec 04, 2018
Holiday Marketing Ideas - 16
Nov 27, 2018
How to Increase Blog Traffic with Cassidy Tuttle - 15
Nov 20, 2018
How to Increase Post Reach on your Facebook Page with Amanda Bond - 14
Nov 13, 2018
How to Make 5 to 6 Figures From an Event with Alexis Caldicott - 13
Nov 06, 2018
How to Make Money from Home - 12
Oct 30, 2018
How to Create a Millennial Marketing Strategy with Chelsea Krost - 11
Oct 23, 2018
The One Reason Your Funnel Isn't Working with Paige Filliater - 10
Oct 16, 2018
How To Get On A Reality TV Show with Lindsay Greene - 009
Oct 09, 2018
Ways To Work With Influencers So You See A ROI with Angela Ledford - 008
Oct 02, 2018
Measuring Public Relations Effectiveness with Lisa Simone Richards - 007
Sep 25, 2018
How To Promote Yourself On Social Media To Actually Make Money with Michelle Dempsey - 006
Sep 18, 2018
How To Become A Paid Influencer On Instagram with Scott Eddy - 005
Sep 11, 2018
How To Use YouTube To Grow Your Business with Amy Landino - 004
Sep 04, 2018
How To Make Money Podcasting with Pat Flynn - 003
Aug 28, 2018
Turning Mompreneur Ideas Into Success Stories with Dana Malstaff - 002
Aug 28, 2018
How to Get Media Coverage - 001
Aug 20, 2018