Rick & Rick Rule the World

By Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture

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Description

Insights on marketing, media, tech, and pop culture trends—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler alert’s the same: This isn’t your grandfather’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.

Episode Date
🧟 Why Marketers Are Obsessed With ‘Obsession,’ Robot Fight Club, the Cult of Canva & More
May 29, 2026
🏆 2026 Cannes Lions Creative Marketer of the Year, AI Hallucinations-With Advertising?
May 19, 2026
🌕 Steph Curry’s Moonshot, Winning LinkedIn’s New Algorithm, Star Trek at 60 & More
Apr 30, 2026
🎬 Interview: Nuance Collective's Anne Faricy on the Oscars & the State of Consumer Marketing
Apr 20, 2026
📣 New Liquid Death + Spotify Collab, Kraft's Real-Time Marketing & More
Apr 16, 2026
🍿10 Most Anticipated Movies of 2026, the Top 5 Marketing Channels by ROI & More
Mar 01, 2026
🏈 Super Bowl Pop Quiz-Test Your 2026 Ad Recall
Feb 17, 2026
🏟️ Super Bowl Advertising, Oscar Noms, IAB's 2026 Ad Spend Outlook & More
Feb 07, 2026
🎄Hottest But Hardest to Get Tech Toys for Holiday 2025
Dec 27, 2025
Brand Meets Fandamonium at Comic-Con 2025 (Concl)
Sep 01, 2025
Brand Activations: Lego, Hasbro & More at Comic-Con 2025 (Pt 1.)
Aug 24, 2025
💥Review: James Gunn’s Superman
Aug 10, 2025
🎬 3 Most Anticipated Movies of Summer 2025
Jul 10, 2025
🎬 Star Wars Road Trip: Inside Rancho Obi-Wan
Jun 23, 2025
AI Trends: Google AI Goes Agentic, Oura Ring Says ‘Give Us the Finger’ & More
Jun 06, 2025
Brand Refresh Insights: Mountain Dew, Marvel's Thunderbolts* & More
May 25, 2025
🍿 Eleven 1970s Sci-Fi Movies Better Than Star Wars?
May 16, 2025
B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More
Mar 25, 2025
☘️ Lucky Charms Go Big, The Banana Splits Go Bad, ‘The Boys’ Go Bonkers & More
Feb 27, 2025
🏈 Super Bowl Pop Quiz: Test Your 2025 Ad Recall
Feb 08, 2025
🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Social vs. Search, Shoppable Streaming
Jan 27, 2025
🎁 Holiday 2024 E-Commerce Projections, Nolan-Era Batmobiles for Sale, and Ps & Qs for ChatGPT
Nov 26, 2024
🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign
Nov 21, 2024
🎬 Why Social Video Rules B2B, AI Head Shots, Lays’ & Coke's Funtastic Flavors
Nov 08, 2024
🎃 Winning Halloween 2024 With Costumes That Tapped the Zeitgeist
Oct 29, 2024
🎙️ GenAI-Created Podcasts, Amazon v. Google, Cheetos Turns Mice Transparent
Oct 22, 2024
👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes
Oct 13, 2024
🖖🏼 Star Trek's Bold New Missions & Surprising Origin Story
Sep 30, 2024
Comic-Con 2024—Dr. Doom, Fantastic Four, The Penguin & More
Sep 03, 2024
😎 Season 5 Finale (Concl)—Big Brands Leverage GenAI, The 4 "Ps" of Marketing Get An Upgrade & More
May 27, 2024
🙌🏼 Season 5 Finale (Pt 1)–Big Brand Moments From Tesla, ChatGPT, Pepsi, Legoland, Comic-Con & More
May 03, 2024
❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X?
Mar 17, 2024
🎈 2024 Trend Watch (Pt 2) Social Media Fatigue, LLMs Fall Short—and OpenAI Rebrands?
Mar 05, 2024
😎 2024 Trend Watch (Pt 1)—Marketing's GenAI Nightmare, Rise of Social Commerce & More
Feb 26, 2024
🏟️ Pop Quiz—What's Your Super Bowl 2024 Ad Recall?
Feb 20, 2024
🏈 Pop-Tarts' Marketing TD, AI's Global Stereotyping, Bansky's Unmasking & More
Jan 31, 2024
🔮 2023 Predictions Scorecard: TikTok Ad Growth, Virtual Reality, Mint Mobile & More
Dec 30, 2023
🎄Hottest But Hardest To Get Tech Toys For Holiday 2023
Dec 25, 2023
🎅🏼 E-Commerce Projections For Holiday 2023
Nov 25, 2023
🧟‍♂️ Gross-Out Halloween Candy From ChatGPT, 2023's Top Costumes & More
Oct 29, 2023
🎃 Top 3 Horror Movies of All Time
Oct 23, 2023
🎬 Generative AI & The Writers Strike-Hollywood's Lessons For Every Industry
Oct 16, 2023
🤖 Q&A: Matt Binkowski, Author Of 'The Creative Algorithm' (Concl.)
Sep 25, 2023
Q&A: Matt Binkowski, Author of 'The Creative Algorithm' (Pt. 1)
Sep 18, 2023
👍🏼 Warped Affirmations For Ad Agency Creative Directors—From ChatGPT
Sep 10, 2023
🧠 The Secrets Of Psychology-Driven Marketing
Jun 24, 2023
🛍️ Surprising Stats on Digital Ad Spend, E-commerce...and the Wienermobile?
Jun 14, 2023
🤖 Content Creation—The Good, The Bad & The Generative AI
Jun 09, 2023
🤵🏼‍♂️ Snapchat's AR Mirrors For Prom Season, Consumer Confusion Over AI & More
May 25, 2023
😎 Pepsi's New Logo, Cottonelle Gets Ripples, NASA's Top Sci-Fi Flicks, Bud's Backlash & More
May 10, 2023
🎥 Most Anticipated Movies of 2023 (Concl): Trouble in the MCU, Resurgent Horror Movies & More
Apr 29, 2023
🎬 Most Anticipated Movies of 2023 (Pt 2): Across the Sequel-verse
Apr 22, 2023
🍿 Most Anticipated Movies of 2023 (Pt 1): Blasts from the Past
Apr 15, 2023
🏆 Landing Legoland—Q&A With Whit Hiler, ECD at Ad Age 'Small Agency Of The Year' Cornett
Mar 22, 2023
🏈 Pop Quiz: What's Your Super Bowl Ad Recall?
Mar 01, 2023
📈 2023 Trend Watch (Concl)—Influencer Marketing, Experiential, Home Automation & More
Feb 23, 2023
🤖 2023 Trend Watch (Pt 2)—A Reality Check For ChatGPT & The Maximum Effort Agency Model
Feb 07, 2023
🛣️ 2023 Trend Watch (Pt 1)—TikTok Tour De Force, EV Backlash Ahead?
Jan 30, 2023
🔮 Our 2022 Predictions Scorecard, Cuffing Season Pick-Up Lines From ChatGPT, 'The Volume' & More
Dec 29, 2022
🎁 Hottest But Hardest-to-Get Tech Gifts For Holiday 2022
Dec 15, 2022
🎅🏼 2022's Fastest Growing Brands, Zonkey Hits The Dictionary, Taika Waititi's Big Christmas & More
Dec 05, 2022
🕶 Meta Quest Pro—First Impressions
Nov 06, 2022
🎬 The Ricks Review DC's Black Adam
Nov 02, 2022
📺 Star Trek, Mission Impossible Fans Owe It All To … Lucille Ball?
Oct 17, 2022
🛍 Nestlé Milks AI, Disney+ Marvels With AR, Plus: Holiday '22 Ecommerce Projections
Oct 12, 2022
☀️ Vecna Scares Scooby, Lays Fingertip Washing Machine, Hasbro Selfie Action Figures & More
Sep 05, 2022
💥Comic-Con 2022: She-Hulk, Black Adam And The Hottest Cosplay, Collectibles & More
Aug 22, 2022
🍿 Review: Dr. Strange in the Multiverse of Madness
Aug 09, 2022
😎 Thor Hearts Geico, Oscar Mayer Bacon Goes Scratch & Sniff, Best Times To Post To Social
Jul 27, 2022
🍕 Ghosted Grub—The Food Is Real, The Restaurant Is Not
Jul 05, 2022
🤖 Westworld Returns, Ordering Dominos Pizza By Telekinesis, Velveeta Nail Polish & More
Jun 21, 2022
🍿 The Ricks Review 'The Batman'
Apr 22, 2022
🖐🏼 Season 5 Premiere—The Batman Flies, The Boys At SXSW, Social Media & Kids' Privacy & More
Apr 02, 2022
🥳 Super-Sized Season 4 Finale
Feb 14, 2022
😎 2022 Marketing Trends (Conclusion)
Feb 09, 2022
🙌🏼 2022 Marketing Trends (Pt 2)
Feb 06, 2022
🔮 2022 Marketing Trends (Part 1)
Jan 31, 2022
🍿 The Ricks Review 'Matrix Resurrections'
Jan 17, 2022
🎬 Top 3 Movies of 2021 (Concl): A Look at Spider-Man & The Matrix
Dec 22, 2021
🎞 Rick Flicks Top 3 Movies Of 2021 (Part 3)-Our #1 Movies Of The Year
Dec 18, 2021
🎬 Rick Flicks–Top 3 Movies Of 2021 (Part 2)
Dec 17, 2021
🍿 Rick Flicks—Top 3 Movies of 2021 (Part 1)
Dec 14, 2021
🎁 5 Hottest But Hardest To Get Tech Gifts Of Holiday 2021
Nov 27, 2021
🦃 What Meta Means To Brands, James Bond's Weird Box Office Record, Turkey & Gravy Soda & More
Nov 25, 2021
🎃 Facebook Goes Meta, Superman Goes Bi, 'Scream' Goes AirBNB
Oct 31, 2021
🖖🏼 Star Trek VR Gets Real, Tech Brands Get Ranked & Heroic Radio Adventures Get A Reboot
Oct 28, 2021
🤯 America's Most Hated—and Most Trusted—Brands, Amazon Ring Drones & The Weiner Mobile Rides Again
Oct 26, 2021
🔫 Bond is Back, Col. Sanders Takes on Ronald McD in Tekken, and Our Look at 'Matrix Resurrection'
Oct 18, 2021
📕 Are 'Zaddy' & 'Yeet' Coming To A Dictionary Near You?
Sep 27, 2021
🍿The Ricks Dissect 'The Suicide Squad'
Sep 14, 2021
🤖 Top AI-Created Pick-up Lines, 2021's #1 Fast Food Brand, Cool Jobs of Tomorrow & More
Aug 07, 2021
⏳ 'Tomorrow War,' The UK Bans Junk Food Ads Before 9 PM—And Were the Ricks Cast in 'Knives Out 2'?
Jul 10, 2021
🦁 The Cannes Lions & Hand Puppetry, Pepsi's Post-Pandemic Summer & Batman Can't Do … What?
Jun 30, 2021
🏎 F9 vs. Black Widow, Lexus NX 4.6 Wants You to Crash, 2021's Top Marketing Trend & More
Jun 28, 2021
🍿 The Ricks Review 'Zack Snyder's Justice League'
Apr 25, 2021
💩The Snyder Cut, Kraft Macaroni & Candy and The Poop on a New Campaign from Phillips
Feb 22, 2021
🏈Season 4 Premiere—Rick and Rick Score the 2021 Super Bowl Commercials
Feb 08, 2021
🎉 Season 3 Finale Part 2 (Conclusion)
Dec 30, 2020
🥳 'Tis Our Season 3 Finale (Part 1)
Dec 22, 2020
🚙 Electric Cars—Not So Neutral After All?
Dec 02, 2020
🛍Black Friday Sales Skyrocket; Top 15 Movies of 2010s; Wonder Woman 3
Nov 30, 2020
📺 Netflix's Approach to Experiential Marketing in a Pandemic
Nov 12, 2020
🏁Fast & Furious Goes Interstellar, Burning Man Goes Virtual, Burger King & Ronald McDonald Go Gay
Sep 20, 2020
🤓VR Takes You to 'Lovecraft Country,' 'The Batman' Trailer's Uncanny Similarity to 'Se7en' & More
Sep 14, 2020
🚘Top 5 Car Brands by Generation, 'Tenet' Hits Theaters & What Do Shoppers Really Think About Masks?
Sep 07, 2020
📉 Harvard Business Review Quantifies Why You Shouldn't Cut Spend & 'The Boys' Season 2 Curve Ball
Sep 02, 2020
🍿Marvel's 'New Mutants' Hits Theaters (Really), the Trailer for 'The Batman,' and Batfleck Returns
Aug 31, 2020
💬 Monetizing Video Streaming Events–Symposium.us Founder Joe Baumgartel
Aug 20, 2020
😎Oculus Leaks, Coca-Cola Goes Zero Touch, Batman Goes 'Black Mirror,' Mac & Cheese Goes Breakfast
Aug 15, 2020
🎬 10 Box Office Bombs Now Considered Cult Classics
Aug 10, 2020
𐃏 The Bronco is Back, ComicCon@Home, BK Augments Your Sesame Seed Buns & More
Aug 03, 2020
👁👄👁 How 'It Is What It Is' Took Silicon Valley by Storm, Dos Equis' Social Distancing Cooler
Jul 06, 2020
🔆 Don't Go Dark—John Sculley's Advice to Marketers in Perilous Times
Jul 01, 2020
🥽 How COVID-19 Will Shape VR, Brands You Want to Shelter With Most, R-Rated Justice League
Jun 27, 2020
🎁 Interview—GiftSuite CEO Sangita Verma on Marketing in a Post-Pandemic World
Jun 17, 2020
🥤 Coca-Cola Shifts to Real-Time Content Production in Marketing Re-Start
Jun 06, 2020
✊🏻 HBO Max, McThankYou Meals, Nationwide's Voices & More
May 13, 2020
🔑 3 Keys to Marketing in a Post-Pandemic World, Non-Essential Worker Barbie, Virtual Barbers & More
May 04, 2020
❤️ 5 Brands Millennials Love Most, Gif Peanut Butter & EBooks' Spot in the Marketing Funnel
Mar 09, 2020
🔮 Rick & Quick: Top 4 Marketing & Media Predictions for March 2020
Mar 08, 2020
🍗+ 🍩 KFC's Chicken & Donut Sandwich, 'Altered Carbon' Season 2 & the Ricks Review 'Birds of Prey'
Mar 06, 2020
🍔 Burger King's Moldy Whopper, KFC's Vegan Fried Chicken, Gillian Anderson does ASMR & More
Feb 24, 2020
🍿Major Spoilers for 'Wonder Woman 1984'
Feb 18, 2020
📺 Top 5 Commercials You DIDN'T See on the Super Bowl—Billie Eilish, Babu Frik ... and Mike Pompeo?
Feb 03, 2020
🏈 Super Bowl Advertising 2020—The Brands, Commercials, Agencies and More
Feb 03, 2020
💥 Best of the 2010s, Part 5-Best Marketing Campaign
Jan 20, 2020
📼 The Best of the 2010s, Part 4: Best TV Commercial
Jan 14, 2020
🎖#1 Best of the 2010s, Part 3: Best New Product
Jan 13, 2020
🏆 #1 Bests of the 2010s, Part 2: TV Shows
Jan 12, 2020
🥇 #1 Bests of the 2010s, Part 1: Movies
Jan 11, 2020
🍿 The Ricks Review 'Star Wars Episode IV-The Rise of Skywalker'
Dec 30, 2019
🎬 Rick & Quick 'The Boys' Season 2 and 'Wonder Woman 1984'
Dec 28, 2019
🥽 Rick & Quick—Oculus Quest Review
Dec 26, 2019
🎄 Aviation Gin Newsjacks Peloton, Coke Zero's Lightsaber Battle, 5 Fastest-Growing Brands of 2019
Dec 22, 2019
🎁 Cybertruck, 'Belly Ache Baby Yoda,' Christmas Pizza, Tech Toys Gone Wrong & More
Dec 01, 2019
🛍 Singles Day, Twinkies Cereal, Turducken Pringles, VR Smell-o-Vision & More
Nov 18, 2019
🍿The Ricks Review 'Terminator Dark Fate'
Nov 10, 2019
🎃Season 3 Premiere: World's Scariest Haunted House, Marvel Christmas Sweaters, Kellogg's IPA & More
Oct 31, 2019
🎂 Season 2 Finale (Part 2)- For the Love of Hodor, Silent Print Ads You Can Hear and More
Oct 21, 2019
🎉 Season 2 Finale (Part 1) ASMR Affirmations, Lucky Charms Beer, Shamrock Shake Memories & More
Oct 09, 2019
😎 JJ Abrams Enters the Spiderverse, Why Podcasts are the New Website, DYO Deep-faking & More
Sep 26, 2019
🃏 'The Joker's' Wild Win, Popeye's Goes BYO Bun, The Other Coke Challenge & More
Sep 21, 2019
🌮 Inside the Taco Bell Hotel, Why You're a Cyber-stalker, Summer Movie Scorecard & More
Sep 03, 2019
🎬 'Star Trek Picard,' 'Blade' 'Crisis on Infinite Earths,' and more (Comic-Con Concl)
Aug 29, 2019
🤠 'Westworld' Season 3, 'Preacher' Season 4, Marvel's 'What If' TV Series & More (Comic-Con Part 2)
Aug 26, 2019
🍿 Our Favorite Trailers from ComicCon (Part 1) 'Dark Fate' and the 'Watchmen' TV Show
Aug 22, 2019
📺 Lucky Charms Go Super-Sized, The Banana Splits Go Bad, 'The Boys' Go Big Time, and More
Aug 19, 2019
The Ricks Review 'Spider-Man Far From Home'
Jul 25, 2019
🍗 Cheetos Mascot Named The New Colonel Sanders, The Vegans Are Coming, Diet Coke Goes Label Free
Jul 08, 2019
💥 2019 Cannes Lions Winners, Mary Meeker's Internet Trends Report & More
Jul 01, 2019
👽 'Space' Jam, Gillette's 'First Shave,' Booze as the New Wellness Drink & More
Jun 18, 2019
🧔🏽 Dollar Shave Club's Dad Bods, Ikea's Sitcom Living Rooms & Enter the Bancake List
Jun 11, 2019
🥤 New Coke Returns, Fortnite Just Does It, Magical Marketing Words & More
Jun 03, 2019
❗️'BrightBurn,' 'Stranger Things' Lego Set, Gen X Runs for President, and the New CMO
May 24, 2019
🐉 AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More
May 19, 2019
👾 Oculus Whiffed? Cool New Products, But Will the Best Ecosystem Ultimately Win?
May 18, 2019
🎙 BK Unhappy Meals, Coke's Silent Print Ads You Can Hear & More
May 10, 2019
🍿 The Ricks Review 'Avengers: Endgame'
May 02, 2019
⚡️The Ricks Review 'Shazam'
Apr 10, 2019
🛣 Our 2nd Annual Marketing Predictions Episode
Apr 06, 2019
🍿 Rick & Rick Review 'Captain Marvel,' Lucky Charms-Inspired Beer and More
Mar 23, 2019
2018 Predictions Scorecard — 1 Year Later
Mar 18, 2019
2019 Movies We Can't Wait to See Most
Feb 28, 2019
Best Social Media Campaigns 2018
Feb 19, 2019
Top 5 Super Bowl Commercials 2019
Feb 11, 2019
Top 10 Sci-Fi Movies of All Time—Concl: Alt Realities & Replicants (Podcast)
Feb 11, 2019
Top 10 Sci-Fi Movies of All Time—Part 7: (Re)Enter: The Matrix (Podcast)
Feb 05, 2019
Top 10 Sci-Fi Movies of All Time—Part 6: 'Khhaaannn!' vs. 'The Thing' (Podcast)
Feb 05, 2019
Top 10 Sci-Fi Movies of All Time—Part 5: Two Tales of Time Travel (Podcast)
Feb 01, 2019
Top 10 Sci-Fi Movies of All Time (Part 4): Luke Skywalker Meets Lois & Clark
Feb 01, 2019
To 10 Sci-Fi Movies of All Time—Part 3: Red Pills & Mashed Potatoes
Jan 30, 2019
Top 10 Sci-Fi Movies of All Time—Pt 2: Reality Bites (Podcast)
Jan 25, 2019
Top 10 Sci-Fi Movies of All Time (Pt 1)
Jan 23, 2019
Best Mobile Marketing 2018
Jan 19, 2019
Best Adverpranks 2018
Jan 02, 2019
Rick & Rick Review 'Aquaman'
Dec 28, 2018
2018 Best AR/VR Campaigns—Rick and Rick Awards (Ep 205)
Dec 25, 2018
Avengers Endgame, Whopper Detour, 5 Top SEO Trends & More (Ep 204)
Dec 17, 2018
Rick and Rick Remember Stan Lee (Episode 203)
Nov 16, 2018
'Peak Millennial' & the 'Fur Baby' Economy—a Rick & Rick Quick Take
Nov 09, 2018
Rick & Rick Quick Take: Rick M. Does ASMR
Nov 07, 2018
Rick & Rick's Post-Halloween Special (Ep 202)
Nov 04, 2018
Rick and Rick Quick Take: Silent Gifs You Can 'Hear'
Oct 25, 2018
Rick and Rick Season 2 Premiere (Episode 201)
Oct 22, 2018
Rick & Rick Quick Take: Pumpkin Spice World
Oct 16, 2018
Season 1 Finale (Pt 2)
Oct 09, 2018
Season 1 Finale (Pt 1)
Oct 09, 2018
Rick & Rick Review 'The Meg' (Podcast Episode 144)
Oct 01, 2018
Eleven '70s Sci Fi Movies ... Better Than 'Star Wars'?
Aug 20, 2018