The Power in Purpose: A Podcast for Wedding Pros

By Candice Coppola

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Category: Entrepreneurship

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Subscribers: 7
Reviews: 0
Episodes: 199

Description

Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.

Episode Date
199 | Should You Pay To Play? The Truth About "As Seen In" Features
Dec 09, 2025
198 | 10 Bold Shifts High-Achieving Wedding Pros Are Making Right Now (That Are Actually Working)
Oct 14, 2025
197 | Why More Bookings Won't Fix Your Money Stress — and What Will
Oct 07, 2025
196 | Is a Mastermind Worth It? My $60K Education Journey + 7 Signs You're Ready & 3 Signs You're Not
Sep 30, 2025
195 | The Problems Every Wedding Pro Faces After Six Figures
Sep 23, 2025
194 | You Did Everything 'Right.' So Why Are You Still Stuck?
Sep 16, 2025
193 | What High-End Clients Really Think About Your Prices
Sep 09, 2025
192 | This Is Why You're Not Getting Referred More
Aug 26, 2025
191 | Behind The Brand: The Making of Ledgewood Fine Stationery
Aug 19, 2025
190 | 5 Red Flags You're Playing Small (And What It's Costing You)
Aug 12, 2025
189 | ChatGPT Will Ruin Your Voice (Unless You Train It Like This)
Aug 05, 2025
188 | Behind the Brand: The Making Of Wildflower Events & Design
Jun 24, 2025
187 | What People Say Behind Your Back Matters, Here's Why
Jun 17, 2025
186 | The Mindset Shift That Luxury Clients Can Feel (This Will Keep You Stuck!)
Jun 10, 2025
185 | Behind the Scenes of Our Barbados Retreat: Can 3 Days Change Your Business?
Jun 03, 2025
184 | How to Set Boundaries With Demanding People (Like the One Who Sent a 67-Question Inquiry)
Apr 22, 2025
183 | Will Tariffs Raise Wedding Costs? What Every Vendor Needs to Know
Apr 15, 2025
182 | Does the "Wedding Tax" Exist? The Truth Might Surprise You
Apr 08, 2025
181 | Two Marketing Strategies That Are Non-Negotiable in 2025 For Wedding Pros
Apr 01, 2025
180 | How to Capture Wedding Day Content Like a Pro (Even If You're Not a Content Creator)
Mar 25, 2025
179 | Behind The Brand: The Making Of Kesh Events
Feb 25, 2025
178 | Trend Report: Your 2025 Instagram Playbook - 11 Trends You Can't Ignore As a Wedding Pro
Feb 18, 2025
177 | Patio Chats with Carla Ten Eyck: The One On Friendship, Business, and the Ripple Effect of Connection
Feb 11, 2025
176 | Trend Report: 2025 Marketing Trends Wedding Pros Need To Pay Attention To
Feb 04, 2025
175 | A No-Fluff Strategy for Making 2025 Your Best Year in Business
Jan 28, 2025
174 | The Power of What You Put In - Examining How Your Inputs Affect Your Outputs
Jan 21, 2025
173 | What's Working and What's Next for 2025? Let's End The Year Together With a Wedding Season Debrief
Dec 31, 2024
172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast
Dec 26, 2024
171 | COLLAB CAST: My Affiliate Marketing Secrets Revealed on The Independent Business Podcast
Dec 24, 2024
170 | RECAST EPISODE: Five Ways To Bring Some New Girl Energy To Your Wedding Business
Dec 17, 2024
169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money
Dec 12, 2024
168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?
Dec 10, 2024
167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know
Dec 05, 2024
166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong
Dec 03, 2024
165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork
Nov 29, 2024
164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List
Nov 26, 2024
163 | Behind The Brand: The Making of Madden Made
Nov 21, 2024
162 | The Marketing Strategy For Wedding Pros That's Algorithm Proof
Nov 19, 2024
161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini
Nov 14, 2024
160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)
Nov 12, 2024
159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)
Nov 07, 2024
158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)
Oct 31, 2024
157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients
Oct 29, 2024
156 | Behind The Brand: The Making Of Jayne Heir Events
Oct 24, 2024
155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry
Oct 22, 2024
154 | Trusting Your Gut To Make Decisions In Your Wedding Business
Oct 17, 2024
153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!
Oct 15, 2024
152 | Don't Crash & Burn - How I Want You To Prepare For Off Season
Oct 10, 2024
151 | Why Your Website Needs a Facelift: What My New Site Taught Me About Staying Current
Oct 08, 2024
150 | Peek BTS of My Quarterly Planning Process (What You Need to Do the Prepare for The Final Quarter)
Oct 03, 2024
149 | Do Luxury Clients Buy From Ads? How one High-End Stationer Cracked The Code
Oct 01, 2024
148 | Surviving Survival Mode: How To Make It Through A Tough Wedding Season
Sep 26, 2024
147 | Is Your Marketing Lacking? It Might Be The Stories You're Telling With Guest Akua Konadu
Sep 24, 2024
146 | Are Your Ideal Clients Changing? Do They Not Exist Anymore? Here's How to Keep Up With Amanda Shuman
Sep 17, 2024
145 | The Biggest Reason Why You're Not Standing Out In The Luxury Market With Emily Foster
Sep 10, 2024
144 | Is Your Brand Looking Blah? 5 Signs Your Brand Is Looking Stale (And It Might Be Time For A Rebrand)
Sep 03, 2024
143 | Are You Using Instagram WRONG? An Alternative Instagram Strategy That Changes Everything
Aug 27, 2024
142 | If You Want To Make Six Figures You Need This Marketing Plan
Aug 20, 2024
141 | Launch Your List Series: You Have An Email List... Now What? 11 Tips To Grow Your Email List!
Aug 06, 2024
140 | Launch Your List Series: Building Your Quiz Funnel In The Help Of AI
Jul 30, 2024
139 | Launch Your List Series: The 3 Types of Quiz Lead Magnets Wedding Pros Can Create & The Strategy Behind Each
Jul 23, 2024
138 | Launch Your List Series: The Psychology Behind Quiz Lead Magnets & How They Can Grow Your Email List
Jul 16, 2024
137 | Launch Your List Series: The Serve, Serve, Sell Email Marketing Strategy That Turns Cold Leads Into Dreamy Clients
Jul 09, 2024
136 | Launch Your List Series: How To Automated Your Email Marketing With Nurture Sequences
Jul 02, 2024
135 | Launch Your List Series: This Is How You Grow Your List With A Lead Magnet
Jun 25, 2024
134 | How To Get Started With Email Marketing As A Wedding Pro - It's Time To Launch Your Email List
Jun 18, 2024
133 | Is Your Brand Experience Attracting Or Repelling Clients? Here's How to Create a Consistent Brand Experience With Alicia Bauer
Jun 11, 2024
132 | Can You Get Sued For Networking? Attorney Nicole Cheri Oden On The Legal Side Of Relationships In The Wedding Industry
Jun 04, 2024
131 | Can Starting a Podcast Help You Grow Your Business? Hear How One Planner Did It & Launched A Digital Shop
May 28, 2024
130 | Creating Business Systems & Workflows That Honor Your Health With Sandra Henderson
May 21, 2024
129 | 4 Easy Ways For Wedding Pros To Enhance The Client Experience This Wedding Season That Are Gen Z Approved!
Apr 30, 2024
128 | Should You Be On Tiktok? Let's Talk About Why I Think It's A Must
Apr 23, 2024
127 | How To Become The Vendor On Everyone's Lips With Carin Hunt
Apr 09, 2024
126 | Is Your Website Copy Catfishing People? Andrea Shah Shares The 4 Biggest Mistakes Wedding Pros Make With Website Copy
Apr 02, 2024
125 | 2024 Marketing Trend Report For Wedding Pros: What's In & What's Out
Mar 12, 2024
124 | What Instagram Told Me I Needed To Do For Marketing in 2024
Mar 05, 2024
123 | How Wedding Pros Can Level Up Their Business with Digital Tools with Steven Greitzer
Feb 20, 2024
122 | How Your Website Creates The Client Experience With Alex Collier
Feb 13, 2024
121 | How to Win Your Week Before it Starts According to Time Management Coach Anna Dearmon Kornick
Feb 06, 2024
120 | Are Your Sales Down? Here's How To Diagnosis What's Wrong
Oct 03, 2023
119 | My Biggest Concern About AI & The Wedding Industry
Sep 26, 2023
118 | Marketing to Gen Z In The Wedding Industry: 5 Things You Need to Know
Sep 19, 2023
117 | 12 Things I Wish Someone Told Me When I First Launched My Business
Sep 12, 2023
116 | What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?
Sep 05, 2023
115 | How To Unf*ck Your Taxes & Get Your Business Finances Together With Braden Drake
Aug 29, 2023
114 | Everything You Need To Know About The Book More Weddings Summit
Aug 15, 2023
113 | 3 Ways to Use AI to Boost Your SEO & Blogging with Sara Dunn
Aug 08, 2023
112 | Age is Just a Number: Redefining Success In The Industry & Making Career Moves At Any Age With Dana Bartone
Aug 01, 2023
111 | Taking Care Of Yourself While Taking Care Of Clients: How To Practice Self Care During Wedding Season with Candice Denise
Jul 25, 2023
110 | 8 Things You Can Do When Feeling Stuck in Your Wedding Business
Jul 18, 2023
109 | Five Ways To Bring Some New Girl Energy To Your Wedding Business
Jul 18, 2023
108 | The Truth About Wedding Directories And If They're Worth The Money
Jun 20, 2023
107 | 8 Steps to Spring Cleaning Your Wedding Business
Jun 13, 2023
106 | In a Marketing Funk? Tayler Cusick Hollman from Enji Has The Answer To Creating Your Marketing Plan
Jun 06, 2023
105 | Do This To Maximize Your Marketing Efforts For The 2023 Wedding Season
May 30, 2023
104 | Should You Increase Your Price? How to Know When It's Time to Raise Your Rates
May 23, 2023
103 | Creating a Recognizable Brand in the Wedding Industry with Brand Strategist Nicole Yang
May 16, 2023
102 | Nailing Your Brand Photoshoot with Branding Photographer Amalie Orrange
May 09, 2023
101 | Hiding From The Camera? How I Overcame My Fear Of Being Photographed
Apr 25, 2023
100 | The Future of Weddings: How AI is Revolutionizing the Industry with Dawn Richardson
Apr 18, 2023
099 | These Mistakes You're Making Could Be Sabotaging Your Wedding Business's Sales
Apr 04, 2023
098 | Why You're Getting Ghosted During The Sales Process
Mar 28, 2023
097 | How To Create A Stellar Onboarding Experience For Your Clients
Mar 21, 2023
096 | Organic Marketing Or Paid Marketing? Davey Jones Wants You To Use Both
Mar 14, 2023
095 | The Key To Being Different In The Wedding Industry Is In Your Story with Marketing Expert Aleya Harris
Mar 07, 2023
094 | Amy Porterfield On The Courage To Quit & Go All In On Your Business
Feb 28, 2023
093 | The 'Looming Recession' And How To Prepare Your Wedding Business With Michelle Loretta
Dec 13, 2022
092 | Being Copied: How To Handle Thieves Who Steal Or Copy Your Work
Dec 06, 2022
091 | Mistakes You Can't Afford To Make With Your Pricing
Nov 22, 2022
090 | What Wedding Pros Need To Know About Google in 2023 With Sara Dunn
Nov 15, 2022
089 | Do THIS To Avoid Burning Out During Your Off Season
Nov 08, 2022
088 | 9 Things You Need To Do In Your Wedding Business Before Engagement Season Starts
Nov 01, 2022
087 | Welcome To Season 3: Where I've Been & Where We're Going With The Podcast
Oct 25, 2022
086 | Why Your Mindset Is Costing You Sales with Amanda Joyce Weber
Sep 01, 2022
085 | Why There's Enough Business For You: Overcoming Your Scarcity Mindset With Author Natalie Franke
Aug 17, 2021
084 | You Can Do Anything, But Not Everything - How To Get Better At Saying No
Aug 10, 2021
083 | Permission To Pivot: What I Learned When I Sold My Business & Followed My Purpose
Aug 03, 2021
082 | The 4 Lies You're Telling Yourself About Why You CAN'T Hire Someone To Help You
Jul 27, 2021
081 | How To Let Go of Perfectionism And Start Getting Things Done
Jul 20, 2021
080 | Taking Breaks to Have Breakthroughs: Why Taking Breaks Will Grow Your Business
Jul 13, 2021
079 | How To Make The Jump From Dreamer to Doer with Kelsey Chapman
Jul 06, 2021
078 | The One Limiting Belief That's Sabotaging Your Success
Jun 29, 2021
077 | How to Overcome Imposter Syndrome & Step Into Your Role As an Educator with Laylee Emadi
Jun 22, 2021
076 | How to Persevere And Lead In Difficult Situations with Speakfully's CEO Jana Morrin
Jun 15, 2021
075 | How To Liberate Yourself From The Shackles of "Should" with Shelley Paxton
Jun 08, 2021
074 | How To Get Unstuck From Analysis Paralysis & Start Getting Shit Done
Jun 01, 2021
073 | Why you actually SHOULD go all in when it comes to platforms
Apr 20, 2021
072 | The Content Marketing Strategy That Saves Time (And Calls in Your Ideal Clients)
Apr 13, 2021
071 | How To Streamline & Automate Your Marketing with Katie Costa
Apr 06, 2021
070 | The FOUR Types of Stories You Can Tell In Marketing
Mar 30, 2021
069 | Kara Duncan On How Solopreneurs Can Balance Doing "All the Things" with Fast & Slow Marketing
Mar 23, 2021
068 | Why Your Next Lead Magnet Should Be a Quiz with Zafira Rajan
Mar 16, 2021
067 | Podcasting as a Marketing Funnel with Veteran Podcaster Kinsey Roberts
Mar 09, 2021
066 | The 70/30 Rule and 4 Other Ways to Use Instagram to Marketing Your Business in 2021
Mar 02, 2021
065 | How to Create An Automated Email Marketing Funnel That Sells
Feb 23, 2021
064 | Everything You Need To Know About Blogging in 2021 With Vanessa Hicks
Feb 16, 2021
063 | The Missing Piece To Your Marketing (Hint: it's your message)
Feb 09, 2021
062 | Our First Convo of 2021: Wins, Fails & What's To Come On The Podcast
Feb 02, 2021
061 | The Key To Sales: The Know, Like, Trust Factor with Kendra Swalls
Oct 27, 2020
060 | Mental Health in Business and Failing Forward with Chris Misterek
Oct 20, 2020
059 | How Soulful Sales & Magnetic Marketing Will Help You Consistently Convert Your Ideal Clients with Naomi Powell
Oct 13, 2020
058 | All Your Contract Questions Answered: How To Be Legally Set With Kunbi Odubogun
Oct 06, 2020
057 | Stop Being a One Woman Show & Start Scaling Your Business to 10K Months with Melissa Lin
Sep 22, 2020
056 | Laura & Betsy from Lucious Hustle on How to Balance Energy In Your Biz
Sep 15, 2020
055 | How The Enneagram Can Help You Build The Life & Business You Want with Callie Ammons
Sep 08, 2020
054 | Selina Howard on Finding Your Purpose, Making Bold Moves & Serving Your Niche
Sep 01, 2020
053 | Samie Roberts On How to Build, Manage and Fix Your Reputation
Aug 11, 2020
052 | Brittney Carmichael On How to Tap Into Our Creative Power So We Can Confidently Trust Our Intuition
Aug 04, 2020
051 | How to Build a Brand Your ICA's Trust with Bernel Westbrook
Jul 28, 2020
050 | Kimi & Pua Teach You Strategies to Streamline Your Systems That'll Keep you In Your Zone of Genius
Jul 21, 2020
049 | Terrica Skaggs On Why You Need to Be Ready For Your Oprah Moment (and how to be unapologetically you)
Jul 14, 2020
048 | Jamie Kutchman Wynne on How The Fires In Our Business Become Our Greatest Strength
Jul 07, 2020
047 | Hailey Dale Shares How You Can Run Your First Content Experiment
Jun 23, 2020
BONUS: A Conversation on Values
Jun 18, 2020
046 | How to Get Things Done Using The Science of Habits
May 26, 2020
045 | 6 Things Successful Entrepreneurs Do
May 19, 2020
044 | Charging What You're Worth Is A Big Lie
May 12, 2020
043 | 5 Ways to Get Out of Drift Mode & Into Design Mode
May 05, 2020
042 | How To Vision Cast For Your Biz & Why You Need To
Apr 28, 2020
041 | Why You're Not Attracting The Right Clients And How To Fix It
Apr 21, 2020
039 | The Power in Perspective
Mar 24, 2020
038 | Fears, Feelings & Facts: How to Navigate Your Creative Business During The Coronavirus (COVID-19) Pandemic
Mar 15, 2020
037 | Kate Crocco: How to Break Through the Lies That Are Holding You Back and Start Thinking Like a Boss
Mar 10, 2020
036 | Allie Casazza Wants You To Know You Don't Have to Accept Your Circumstances
Feb 25, 2020
035 | Michelle Loretta: How to Get Financially Smarter (and curious!) In Your Business
Feb 18, 2020
034 | Allison Sugahara on Why Brands That Cultivate Authentic Connections Are the Ones That Win
Feb 11, 2020
033 | Geomyra Pollard Wants You To Stop Seeking Balance & Lean Into Being More Well-Rounded
Feb 04, 2020
032 | Blogging is NOT Dead: How Blogging Will Attract Your Ideal Customers & Why You Need to Be Doing It
Jan 28, 2020
031 | Taylor & Josie of Good Seed Floral: How They Built an In-Demand Business with No Experience and No Connections
Jan 21, 2020
030 | The Biggest Lessons I Learned in 2019 + What did and did NOT work in my business
Jan 14, 2020
029 | How I Made Batchworking Actually WORK... And How You Can, Too
Oct 29, 2019
028 | My Tried & True Strategies For Landing EVERY Sale
Oct 22, 2019
027 | 4 Strategies to Book MORE of Your Ideal Clients
Oct 15, 2019
026 | A Year of Purpose: 12 Lessons Learned Since We Launched The Podcast + Give-a-way
Oct 08, 2019
025 | Caitlin Strempel: SEO in 2020 - How to Improve Your SEO by Improving Your Message
Oct 01, 2019
024 | Zafira Rajan: Giving Yourself Permission to Experiment in Your Business
Sep 24, 2019
023 | 5 Things A Business Plan Will Reveal About Your Business
Sep 10, 2019
022 | Megan Gillikin: If you were to die tomorrow, how do you want to be remembered?
Sep 03, 2019
021 | Rhiannon Bosse: Why can't you have the life you've always wanted…. now?
Aug 20, 2019
020 | I've Got BIG News to Share... PLUS What's Coming Up on The Power in Purpose
Aug 13, 2019
019 | Jereshia Hawk: Enroll High Ticket Clients Consistently | A transaction must take place before a transformation can occur
Apr 09, 2019
018 | Christine Blubaugh: Helping Online Business Owners Build Genuine Connections With Their Audiences | How to write marketing & sales copy that doesn't feel icky
Apr 02, 2019
017 | Shaunae Teske: Empowering Women to Live Intention Lives | How to let intention guide your business toward fulfilling your purpose
Mar 12, 2019
016 | Elizabeth McCravy: Helping Others Stand Out Online | How to create a knock-out business brand and website
Feb 26, 2019
015 | Shannon Pilcher: Empowering Others to Live with Passion, Purpose and Perspective | Trust, teamwork, and the power of choices
Feb 19, 2019
014 | Hayley Paige: Designer, Creator & Emoji Maker | On her incredible journey, being creative, and creating genuine connections with your customers
Feb 05, 2019
013 | Maghon Taylor: Spreading Happiness Through Hand Lettering | Learning how to keep your eyes on your own paper and being YOU in a crowded market space
Jan 29, 2019
012 | I Have a Simple Question for You: Are you solving your customers problems?
Jan 15, 2019
011 | Starting off the New Year: The 5 business books you MUST read in 2019 + choosing your word of the year
Jan 01, 2019
010 | Goal Setting: The post-it goal setting method that helps you visualize your goals and get more done
Dec 18, 2018
009 | Goal Setting: The 5 reasons why your goals fail every year -- and what to do about it
Dec 11, 2018
008 | Mary Marantz: Building a Legacy Brand | Stop asking how, who and what-- and start asking why
Dec 04, 2018
007 | Kristy Rice: Creating Art for Joy's Sake | How to become a published author, license your work and create products
Nov 27, 2018
006 | Heather Crabtree: Running a Savvy Businesses & Living a Fulfilled Life | The mindset shifts we need to make in order to scale our business and our lives
Nov 13, 2018
005 | Tyler J. McCall: Helping Others Be More Genuine & Intentional in Their Marketing | How to turn followers into fans and how to start leveraging your instagram to scale your business
Nov 06, 2018
004 | Eliana Baucicault: Helping Others Celebrate Diversity | How and why she launched her nationwide magazine The B Collective
Oct 30, 2018
003 | Amber Housley: Helping Women Create Thriving Businesses & Joyfilled Lives | Giving yourself permission to SHOW UP in your business and life
Oct 23, 2018
002 | Beth Lindsay Chapman: Helping Women Feel Beautiful & Empowered | Choosing to LEAD rather than LEAVE
Oct 13, 2018
001 | The Power in Purpose: How I Uncovered My Purpose and How It Changed my Business
Oct 09, 2018