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Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Episode | Date |
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IP and the SDGs: Building Our Common Future with Innovation and Creativity
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Apr 26, 2024 |
Women Leaders Series: Overcoming the Broken Pipeline
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Mar 07, 2024 |
How To Build Trust in Artificial Intelligence
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Feb 26, 2024 |
Women Leaders Series: Advancing Athlete Rights
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Feb 12, 2024 |
A New Voice, A Continued Journey: Exciting Changes to Brand&New, with Etienne Sanz de Acedo, INTA CEO (USA)
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Dec 26, 2023 |
AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom)
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Nov 21, 2023 |
From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert
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Oct 24, 2023 |
Tackling Counterfeiting: the Solution of Countercheck, Winner of 2023 INTA Open Innovation Challenge (Scale-Up Category), with Phil Hamilton, Co-founder & CEO
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Sep 26, 2023 |
Intelligent Search & Management of Trademarks in China: the Solution of Mozlen, Winner of 2023 INTA Open Innovation Challenge (Start-Up Category), with Terry Zhang, CEO & Founder
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Aug 29, 2023 |
Everything You Need to Know about Intellectual Property Insurance (with Jack Flug, Managing Director, Marsh)
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Aug 01, 2023 |
Focus on the U.S. National Cybersecurity Strategy (with James Halpert, General Counsel of the Office of the National Cyber Director, White House, USA)
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Jun 27, 2023 |
Data Management in the Web 3.0 Era (with Greg Tulquois, Partner, DLA Piper)
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May 30, 2023 |
IP Offices Series 3/3 - What Does it Take to Transform IP, with Kathi Vidal, Director of USPTO, USA
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Apr 26, 2023 |
IP Offices Series 2/3 - What Does it Take to Transform IP, with Marco Aleman (Assistant Director General IP and Innovation Ecosystems Sector at WIPO) & Lisa Jorgenson (WIPO Deputy DG Patents & Tech), Switzerland
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Mar 21, 2023 |
IP Offices Series 1/3 - What Does it Take to Transform IP, with Koichi Hamano, Commissioner of Japan Patent Office
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Feb 21, 2023 |
IP in Space: From Science Fiction To Science Fact Guests (with Sheja Ehtesham, ALG India Law Offices LLP, India and Clark Lackert, World Trade Centers Association’s Deputy General Counsel, USA)
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Jan 17, 2023 |
IP Reporting – The New Must-Have of a Sound IP Management Strategy (with Zeeger Vink, INTA 2022 President & IP Director at MF Brands Group)
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Dec 06, 2022 |
Iconic CEOs Series: Managing a Brand Portfolio at the Crossroads of Tradition and Modernity (with Alexandre Ricard, Chairman & CEO, Pernod Ricard, France)
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Nov 08, 2022 |
Tackling One of the Most Critical Threats: Counterfeit Drugs (with Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, repost of November 2021)
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Oct 18, 2022 |
Iconic CEOs Series - How Brands Can Be The Change (with Mohit Malhotra, CEO, Dabur India Ltd, India)
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Oct 04, 2022 |
International Sanctions, Export Compliance, and IP: A New Landmine for Businesses to Navigate (with Ethan Heinz, Counsel, Dentons)
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Sep 06, 2022 |
The Virtual Work Order: Generate Higher Performance and Stronger Relationships (with Keith Ferrazzi, Ferrazzi Greenlight, CEO, USA, repost of October 2020)
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Aug 23, 2022 |
Tax Implications Across the Trademark Lifecycle in Europe (with Jeff Marowits, President of Client Services, Keystone Strategy, and Scott Phillips, Managing Director, Epsilon Economics, U.S.A)
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Aug 02, 2022 |
Engineering Innovation (with Duncan Wardle, Innovation Consultant, Founder of ID8 & Innov8, initially posted in May 2021)
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Jul 19, 2022 |
IP Compliance: Key Risks and Solutions in the Real and Virtual Worlds (with Nathalie Dreyfus, Founding Partner of Dreyfus & Partners, and Nathalie Sabek, Head of Compliance, Financial Security and Know Your Customer Policy, BNP Paribas, Paris, France)
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Jul 05, 2022 |
India: the Artificial Intelligence Revolution and its Intellectual Property Implications (with Hemant Singh, Managing Partner Inttl Advocare, India, repost of May 2019)
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Jun 21, 2022 |
Art & Financial Technology: A Match Made in the Metaverse Heaven (with Anne Bracegirdle, VP Business Development, Metaversal, Philadelphia, Pennsylvania, USA)
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Jun 07, 2022 |
Cybersecurity & Privacy in the World of the Internet of Things (with Luke Dembosky & Jim Pastore, Partners, Debevoise & Plimpton, USA, initially posted on June 2019)
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May 24, 2022 |
The Impacts of Blockchain in the Intellectual Property World: the Gift that Keeps on Giving (with Prof. Pippa Loengard, Columbia Law School & Megan Noh, Partner, Pryor Cashman, USA)
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May 10, 2022 |
The Gen Z "Brand Equation": Why ESG is so Critical to the Future of Brands (with Jeff Fromm, Youth Marketing and Trends Expert, FutureCast - Kansas City, Missouri, USA, repost of January 2021)
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Apr 26, 2022 |
Striving for Diversity, Equity and Inclusion as an Outside IP Counsel (with Ty Lord, Partner, Kilpatrick Townsend, Atlanta, USA)
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Apr 12, 2022 |
Women’s Empowerment in Intellectual Property (with Ayala Deutsch, Executive VP and Deputy GC at NBA Properties Inc., repost of March 2020)
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Mar 29, 2022 |
Managing a Timeless Brand in Changing Times (with Adraea Brown, Vice President & Assistant General Counsel at Harley-Davidson U.S.A., LLC Milwaukee, Wisconsin, USA)
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Mar 15, 2022 |
Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa (with Hon. D. Ochieng and Hon. A. Muthoni Wahome, initially posted in August 2019)
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Mar 02, 2022 |
Perspective on Africa's IP Strengths and Challenges (with Brenda Kahari, BW Kahari, Zimbabwe)
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Feb 15, 2022 |
Supporting Businesses and Innovation in Times of Crises: IP Australia Case Study (with Michael Schwager, Director General, IP Australia, initially posted in June 2020)
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Feb 01, 2022 |
Spotlight on Hot IP Issues and Trends in Asia (with Andy Leck, Partner, Baker McKenzie, Singapore)
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Jan 18, 2022 |
Being an Intellectual Property Lawyer in Disquieting Times (repost of April 2020, with Peter McAleese, Partner, Akran IP Firm)
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Jan 04, 2022 |
Branding Luxury in the Digital World, repost of March 2021 with Prof. Irene Calboli (Texas A&M University School of Law, Dallas, Texas, USA) and Julie Zerbo (Founder and Editor-in-Chief, The Fashion Law)
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Dec 21, 2021 |
Brands & Crisis Management: Drawing the Line between Good and Bad Practices (with Shep Hyken, Customer Service and Experience Expert, Shepard Presentations & Forbes.com - initially posted in August 2020)
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Dec 07, 2021 |
Cybersecurity: Through an Intellectual Property Lens (with Eran Kahana, IP & Cybersecurity Attorney, Maslon LLP, initially posted in January 2019)
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Nov 09, 2021 |
The Changing Dynamics of Counterfeiting in China and Beyond (with Toe Su Aung, Co-Founder & Director of Elipe, UK)
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Oct 26, 2021 |
Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance, Stanford Cyber Policy Center at Stanford University, initially posted in July 2020)
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Oct 11, 2021 |
How to Build an Agile and Cost-Effective Anti-Counterfeiting Strategy: Tips for SMEs, with Philippe Van Eeckhout (Founder & CEO of ContrAtak, Canada & France)
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Sep 28, 2021 |
Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World (with A. Gerosa & C. Smuzynska, initially posted in May 2019)
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Sep 14, 2021 |
How SMEs Can Leverage Brand Value for Growth: A Discussion with Finance Experts, Joy Macknight (The Banker, Editor, UK) & David Haigh (Brand Finance, Founder & CEO, UK)
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Aug 31, 2021 |
What Does Being Innovative Really Mean for Legal Professionals? (with Firoz Dattu, Chair & Founder of AdvanceLaw, initially posted in September 2019)
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Aug 17, 2021 |
IP, the Key Asset to Support SMEs' Development (with Yann Ménière, European Patent Office, Chief Economist)
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Aug 03, 2021 |
Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion (with Regina Polanco, CEO of Pyrates, initially posted in January 2019)
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Jul 20, 2021 |
Copyright Advocacy and Policy Leadership: A Discussion with Shira Perlmutter, 14th U.S. Register of Copyrights
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Jul 06, 2021 |
Women's Empowerment in Intellectual Property (with Myrtha Hurtado Rivas, Global Head Legal Brand Protection, Novartis International AG, initially posted in June 2020)
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Jun 23, 2021 |
SMEs: Navigating Intellectual Property Issues - A Discussion between an Entrepreneur and His IP Counsel (with Alexandre Koiransky, Founder, FAIR, and Annick Pairault, Partner, Ab Initio, Paris, France)
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Jun 08, 2021 |
Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands (with Michael Haddad and David Lossignol, initially posted in May 2019)
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May 25, 2021 |
Brand Strategy & the Fourth Industrial Revolution (with Marc Cloosterman, VIM Group CEO, initially posted in June 2019)
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Apr 27, 2021 |
Justice Ginsburg’s Legacy in the IP Field (Episode II), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF
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Apr 13, 2021 |
Justice Ginsburg’s Legacy in the IP Field (Episode I), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF
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Mar 30, 2021 |
Women's Empowerment in Intellectual Property (2nd episode with Cristina Carvalho, Managing Partner, Arent Fox, initially posted in March 2020)
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Mar 02, 2021 |
Protecting the Fringe of Pop Culture: IP’s Role in Championing Outsiders and the Emerging Arts (with Éamon Chawke, Partner, Briffa law firm, UK & Ireland)
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Feb 16, 2021 |
What Mindset and Soft Skills Do Lawyers Need to Thrive in a Fast-Evolving Tech Environment? (with Karen Clemens and Diane Ridon, leadership coaches, posted initially in March 2019)
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Feb 02, 2021 |
When the Business Model Makes the Brand: Pacari Chocolate's Case Study (with Santiago Peralta, Co-Founder & CEO - posted initially in October 2019)
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Jan 05, 2021 |
Intellectual Property for Kids! (with David Bernstein and Megan Bannigan, Partners, Debevoise & Plimpton LLP - posted initially in April 2020)
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Dec 22, 2020 |
The Impact of the Video Conferencing and Social Media Apps Boom (with Dominique Shelton Leipzig, Perkins Coie LLP, Los Angeles, California, USA)
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Dec 08, 2020 |
The New Pirates: Innovative Options to Tackle Counterfeiting in China (with Loke Khoon Tan, Partner, Baker & McKenzie - posted initially in May 2019)
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Nov 24, 2020 |
Acting With Purpose: Brands & Social Justice (with Peter Golder, Professor of Marketing, Tuck School of Business-Dartmouth College, Hanover, New Hampshire, USA)
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Nov 10, 2020 |
TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc. - posted initially on November 2019)
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Oct 27, 2020 |
Climate Change and Intellectual Property (with Fabrice Mattei, Rouse Consultancy - posted initially on March 2019)
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Sep 29, 2020 |
Disparaging Trademarks at a Time of Social and Racial Justice Movements (with Prof. Rebecca Tushnet, Frank Stanton Professor of the First Amendment, Harvard Law School, Cambridge, Massachusetts, USA)
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Sep 15, 2020 |
What can Patent Management teach IP Practitioners in relation to Innovation? (with Dave Kappos, Partner, Cravath law firm - posted initially on August 2019)
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Sep 01, 2020 |
Branding meets Innovation (with Shelly Lazarus, Chairman Emeritus, Ogilvy - posted initially on May 2019)
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Aug 06, 2020 |
Becoming an All-Star IP Practitioner (with Anthony Dreyer, Partner, Skadden, and Monique Joe, Senior Vice President, Head of Brands and Content Intellectual Property, NBCUniversal Media)
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Jul 07, 2020 |
Employees and Intellectual Property: Risks and Workarounds to Protect Companies’ Intangible Assets (with Dr. Adi Gillat, Partner, H-F & Co.)
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May 26, 2020 |
The Life Sciences Sector in Times of Pandemic: Innovation and Public Interest (with Marc Holtorf, Partner and Emmanuel Gougé, Partner, Pinsent Masons)
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May 12, 2020 |
Defining the Legal Leadership of Tomorrow: Vision of a General Counsel (with Aurélien Hamelle, General Counsel, Total)
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Mar 16, 2020 |
The Future of the IP Legal System and its Governance (with Ivo Gagliuffi, Chairman of the Board, INDECOPI, National Agency of Intellectual Property, Competition and Consumer Protection, Candidate of Peru for the Position of Director General of WIPO)
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Mar 03, 2020 |
Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the Position of Director General of WIPO)
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Feb 27, 2020 |
The Future of the IP Legal System and its Governance (with Marco M Alemán, Director, Patent Law Division, World Intellectual Property Organization, and Candidate of Colombia for the Position of Director General of WIPO)
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Feb 25, 2020 |
When Freedom of Expression Takes On Trademark Laws: What’s the Impact for Businesses and IP Rights Holders? (with Professor Lisa P. Ramsey, University of San Diego School of Law)
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Feb 11, 2020 |
Getting a Sense of Nontraditional Trademarks (with Professor Irene Calboli, Texas A&M University)
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Jan 13, 2020 |
Blockchain and Cryptocurrency in Africa: Are International and Home-Grown Brands getting Ready? (with Brenda Kahari, BW Kahari)
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Dec 31, 2019 |
Cannabis Brands: The Canadian Case Study (with Isabelle Jomphe, Partner, Lavery)
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Dec 17, 2019 |
GDPR (General Data Protection Regulation): Impact in Europe and Beyond (with Pascale Gelly, DPO, Schneider Electric)
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Dec 02, 2019 |
The IP Rights of the Future: What we should expect (with Francis Gurry, Director General of the WIPO)
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Nov 19, 2019 |
Managing IP Rights at Times of Uncertainty in the UK (with Tim Moss, CEO of the UK Intellectual Property Office)
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Oct 22, 2019 |
Inside Amazon: Strategies to Foster Customer Trust (with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property at Amazon.com, Inc.)
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Oct 08, 2019 |
Africa: Opportunities & Challenges in an Innovation-Generating Economy
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Sep 24, 2019 |
Dealing with IP & Innovation: the European Way
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Jul 30, 2019 |
Inside the World’s Largest IP Office: A Discussion with the US Patent & Trademark Office Director
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Jul 16, 2019 |
Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution
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Apr 22, 2019 |
Picture This: Leveraging Image Recognition Technology for Intellectual Property Protection
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Apr 09, 2019 |
Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues
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Mar 12, 2019 |
Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property
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Feb 12, 2019 |
Brands & Innovation Committee: At the Heart of the INTA’s Vision
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Jan 01, 2019 |
The IP Office of Tomorrow: All About Innovation - Chile’s Case Study
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Dec 18, 2018 |
Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More
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Nov 30, 2018 |
Embrace the Future: How Technology is Transforming Legal Practice
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Nov 20, 2018 |
Brand New Teaser
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Nov 06, 2018 |
Welcome to Brand & New!
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Nov 04, 2018 |