Brand & New

By INTA

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Description

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s 2018—2021 Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Episode Date
Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property
1387

With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world.  Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of  IP counsel today. His unique insight, completed by his past experiences with The Walt Disney Company and The Fox Entertainment Group, is a deep dive into the media services industry today. Jeremy is a member of the International Trademark Association’s Board of Directors and was a keynote speaker at INTA's Brands and Innovation Conference held in New York in March 2018.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Jeremy Kaufman (link to https://www.linkedin.com/in/jeremy-kaufman-762112/)
About Netflix (link to https://www.netflix.com/)

Also of interest:
TED: How Netflix changed entertainment—and where it’s headed (link to: https://www.ted.com/talks/reed_hastings_how_netflix_changed_entertainment_and_where_it_s_headed)
INTA Daily News: Netflix: Challenging Convention (link to: https://www.inta.org/PDF%20Library/2017DailyNews_Day2.pdf)
INTA’s 2019 March Conference: The Business of Brands (link to: https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx)
INTA's 2018 Brands and Innovation Conference (link to http://www.inta2018newyork.ontrapages.com

Feb 12, 2019
Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion
1231

Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of the business journey. She is a keynote speaker at INTA’s 2019 Europe Conference: Embracing Change, February 18-19 in Paris, France. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further

About Regina Polanco  (link tohttps://www.linkedin.com/in/regina-polanco-6a989a76/)

About Pyrates (link to: http://pyratessmartfabrics.com)

Also of interest

INTA’s 2019 Europe Conference: Embracing Change, February 18-19, 2019, Paris, France

(link to: https://www.inta.org/Programs/Pages/2019Paris_Overview.aspx)

Trademark Basics: A Guide for Business

(link to http://www.inta.org/Media/Documents/2012_TMBasicsBusiness.pdf)

INTA Fact Sheets

(link to http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspx

Trademarks Matter in Business – Here’s Why

(link to http://www.inta.org/TrademarkBasics/Pages/Presentations.aspx)

 

Forbes: 10 Intellectual Property Strategies for Technology Startups

 (link to https://www.forbes.com/sites/allbusiness/2017/06/06/10-intellectual-property-strategies-for-technology-startups/#12adae49ab1b)

Jan 29, 2019
Cybersecurity: Through an Intellectual Property Lens
1378

Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Eran Kahana
https://www.linkedin.com/in/erankahana/
http://www.maslon.com/ekahana

Also of interest
INTA: “A Guide to Building an Intellectual Property Rights Coordination Center”
(link to
https://www.inta.org/TopicPortal/Documents/National%20IPR%20Center%20Paper.pdf)

World Intellectual Property Organization: “Cybersecurity and the Theft of Intellectual Property Online”
(link to https://mmun.files.wordpress.com/2017/08/wipo-a-final-pdf.pdf)

INTA Data Protection Committee
(link to https://www.inta.org/Committees/Pages/DataProtectionCommittee.aspx)

The Center for Internet and Society at Stanford Law School
(link to https://cyberlaw.stanford.edu/our-work/topics/cybersecurity)

InfraGard, a partnership between the FBI and the private sector
(link to https://www.infragard.org)


Jan 15, 2019
Brands & Innovation Committee: At the Heart of the INTA’s Vision
1082

Mladen Vukmir and Julia Talke are the leaders of the INTA Brands & Innovation Committee. Mladen, who leads the IP law firm Vukmir & Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more about their own vision of innovation as IP experts, and about this INTA Committee, one of the pillars of the Association Strategic Plan, while detailing its main objectives and actions.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx 

To go further:

 

About Mladen Vukmir and Julia Talke

www.linkedin.com/in/mladenvukmir/

https://www.linkedin.com/in/julia-talke/

 

Also of Interest

 

http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx

https://learning.inta.org/products/2018-brands-and-innovation-conference-full-meeting

https://www.inta.org/Programs/Pages/2019Paris_Overview.aspx

https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx

 

Jan 01, 2019
The IP Office of Tomorrow: All About Innovation - Chile’s Case Study
1261

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx 

To go further:

About Maximiliano Santa Cruz
https://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_US

Also of interest
https://www.inapi.cl
https://www.wipo.int/wipo_magazine/en/2017/05/article_0001.html
https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf


Dec 18, 2018
Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More
1397

Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law & Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT https://www.inta.org

To go further:

About Professor Jeanne Fromer
https://its.law.nyu.edu/facultyprofiles/index.cfm?fuseaction=profile.overview&personid=27961

About this episode
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3183294
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3121030
https://h2o.law.harvard.edu/cases/2328
https://www.inta.org/PDF%20Library/2017DailyNews_Day4.pdf
https://www.inta.org/Programs/Pages/2019NewYork_Overview.aspx
See also The Trademark Reporter, the Law Journal of the INTA: http://inta.org/TMR/Pages/current_issue.aspx (current issue) and http://inta.org/TMR/Pages/TMRArchive.aspx (archives)

Nov 30, 2018
Embrace the Future: How Technology is Transforming Legal Practice
1162

Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Piper, more than 500 lawyers around the world. Stephane shares, in this new episode of Brand & New, his experience about the legal and IP ecosystem and the way they interact with tech, but also his views on the reasons why lawyers shall adapt and embrace this new cycle... sooner than later.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. 

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Stephane Lemarchand
https://www.dlapiper.com/en/france/people/l/lemarchand-stephane/

https://www.linkedin.com/in/stlemarchand/

About this episode
https://www.dlapiper.com/en/france/insights/topics/digital-guide/ (DLA Piper / Option Finance 'white book' on digital transformation)

https://law.stanford.edu/2016/05/17/the-current-state-future-prospects-for-legal-tech-adoption/

https://www.law.com/insidecounsel/2017/06/13/the-future-of-big-data-and-intellectual-property/

https://thepractice.law.harvard.edu/article/disruptive-innovation/

Nov 20, 2018
Brand New Teaser
141
Nov 06, 2018
Welcome to Brand & New!
606

Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand & New, in a discussion with host Audrey Dauvet.

Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. 

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:

About Tish Berard

https://www.inta.org/Officers/Pages/Berard.aspx 

About INTA initiatives related to innovation

http://www.inta.org/Governance/Pages/StrategicPlan.aspx

http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx

https://www.inta.org/Governance/Documents/2018-2021_StrategicPlan.pdf 

Nov 04, 2018