CRO.CAFE English
By Guido X Jansen
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Category: Marketing
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Episodes: 109
Description
Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization.
Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan.
I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!
| Episode | Date |
|---|---|
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How do you maintain a no-BS style
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Dec 31, 2022 |
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Educating your CRO clients & hiring for your CRO agency
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Dec 31, 2022 |
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How to craft copy on the PDP to convert more first-time buyers
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Dec 30, 2022 |
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Understand your products first before optimizing
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Dec 30, 2022 |
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What seperates the good from the great?
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Dec 29, 2022 |
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Friction and Momentum in Brazil vs EU vs USA
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Apr 26, 2022 |
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Understanding the "Why"
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Apr 21, 2022 |
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How you can practically optimize your forms
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Apr 15, 2022 |
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Optimizing for Customer Lifetime Value
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Dec 23, 2021 |
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CRO Automation & building your (de)centralized CRO team
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Dec 23, 2021 |
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User research: Qual versus Quant
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Dec 23, 2021 |
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Chatbots & retention campaigns
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Dec 23, 2021 |
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CRO and SEO are dead
|
Dec 23, 2021 |
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Localizing translations for international audiences
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Dec 21, 2021 |
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Selling your CRO agency
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Dec 20, 2021 |
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Visitor and customer survey insights for high-impact CRO
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Nov 22, 2021 |
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Experimentation values & culture at scale: Linkedin
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Sep 27, 2021 |
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Supercharging the customer journey with analytics data
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Sep 19, 2021 |
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Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
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Sep 14, 2021 |
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Where to start when the company needs CRO, but doesn't know they do.
|
Jul 08, 2021 |
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Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?
|
Jul 04, 2021 |
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Using text messages to improve conversions and retention
|
Jul 03, 2021 |
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Bayesian expected loss: Telling a complete story with data
|
Jun 21, 2021 |
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Experience as UX designer in a very data driven company (Booking.com)
|
Jun 16, 2021 |
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CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
|
May 17, 2021 |
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Top 10 reasons your A/B tests fail the Quality Assurance phase
|
May 10, 2021 |
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Remote growth hacking from Nigeria
|
May 02, 2021 |
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Browsers, cookies & server-side testing with SiteSpect
|
Apr 26, 2021 |
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Optimizing the user experience for an art shop/marketplace
|
Apr 20, 2021 |
|
600+ psychological principles for driving behavior? Not even close...
|
Feb 15, 2021 |
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Why humanizing data is so important, with Eltine van der Veer
|
Jan 28, 2021 |
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B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
|
Jan 19, 2021 |
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Unleash Your Primal Brain, with Tim Ash
|
Jan 13, 2021 |
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Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
|
Dec 29, 2020 |
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The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL
|
Dec 06, 2020 |
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CRO Salaries: Agency vs Client-side vs Freelance
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Nov 24, 2020 |
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Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell
|
Nov 23, 2020 |
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How to run copy experiments & why you should differentiate, with Peep Laja
|
Nov 15, 2020 |
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How to embed experimentation into Agile product development, with Jonny Longden
|
Nov 08, 2020 |
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Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana
|
Nov 01, 2020 |
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Book launch: Online Influence, with Bas Wouters
|
Oct 25, 2020 |
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Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr
|
Oct 18, 2020 |
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Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)
|
Oct 11, 2020 |
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Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)
|
Oct 04, 2020 |
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How to become a better CRO professional, with Abi Hough & Craig Sullivan
|
Sep 29, 2020 |
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CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)
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Sep 28, 2020 |
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The 6 soft skills that CROs need to master, with Elise Maile
|
Sep 20, 2020 |
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Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)
|
Sep 13, 2020 |
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Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)
|
Sep 06, 2020 |
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Copywriting for Conversions, with Joel Klettke
|
Aug 30, 2020 |
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Make creativity a priority in your CRO process, with AJ Davis
|
Aug 16, 2020 |
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Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal
|
Aug 02, 2020 |
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Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev
|
Jul 26, 2020 |
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Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)
|
Jul 24, 2020 |
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Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden
|
Jul 21, 2020 |
|
Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos
|
Jul 21, 2020 |
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Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus
|
Jul 20, 2020 |
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How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)
|
Jul 19, 2020 |
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The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)
|
Jul 05, 2020 |
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Find CRO gold using an SEO crawler, with Luke Carthy
|
Jun 21, 2020 |
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Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com)
|
Jun 02, 2020 |
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Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)
|
May 25, 2020 |
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6 steps to get your experimentational culture running, Marianne Stjernvall (TUI)
|
May 10, 2020 |
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Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy
|
May 03, 2020 |
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Automation of tedious CRO work, with Matt Beischel
|
Apr 26, 2020 |
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Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)
|
Apr 19, 2020 |
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A better alternative to classic personality tests and how to apply them to commerce, with Jon Puleston (Kantar)
|
Apr 11, 2020 |
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Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora)
|
Mar 03, 2020 |
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State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen
|
Feb 19, 2020 |
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The vitality of the data revolution, with Joaqim Bretcha (ESOMAR)
|
Feb 18, 2020 |
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How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson
|
Feb 15, 2020 |
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Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT)
|
Jan 27, 2020 |
|
AI & Personalization, with Guy Yalif & Niels Reimer
|
Jan 24, 2020 |
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Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue)
|
Jan 15, 2020 |
|
CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick Dronkers
|
Jan 10, 2020 |
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Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)
|
Nov 04, 2019 |
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Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger
|
Nov 04, 2019 |
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Digital analytics trends: a changing industry and what's next, with Krista Seiden
|
Nov 04, 2019 |
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Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments)
|
Oct 20, 2019 |
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Validation in every organization, met Ton Wesseling (Online Dialogue)
|
Jun 18, 2019 |
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Effective Experiments in de praktijk bij Sanoma, met Ruben de Boer
|
Jun 10, 2019 |
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Het leven is één groot experiment!, met Tim Zuidgeest (Unravel)
|
Jun 02, 2019 |
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Experience Economy, time well saved & time well spent, met Kirsten van der Kraan (InSocial)
|
May 31, 2019 |
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CRO als nieuwe rol, waar start je die reis?, met Amber Taal (Riksja Travel)
|
Apr 17, 2019 |
|
Emerce Conversion Livestream: Rogier Peters (Nyenrode)
|
Apr 12, 2019 |
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Emerce Conversion Livestream: Daphne Tideman - Bernadette Bijkerk - Ruben de Boer (Online Dialogue)
|
Apr 12, 2019 |
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Emerce Conversion Livestream: Jurrien Schouten (fonQ), Stefan van Ballegooie (Allianz), Melle Moorman (Bol.com)
|
Apr 12, 2019 |
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Emerce Conversion Livestream: Shirley van Haalem, Joren van Gilst (TrafficBuilders)
|
Apr 12, 2019 |
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Emerce Conversion Livestream: Kevin Anderson (ING) & Wouter Wensing (ISM eCompany)
|
Apr 12, 2019 |
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Emerce Conversion Livestream: Michiel Jansen (Leaseplan)
|
Apr 11, 2019 |
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Emerce Conversion Livestream: David Brinks, Gerben van Ouwendorp, David Beentjes (ClickValue)
|
Apr 11, 2019 |
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Emerce Conversion Livestream: Karl Gilis (AGConsult), Ton Wesseling (Online Dialogue), Hazjier Pourkhalkhali (Optimizely)
|
Apr 11, 2019 |
|
Emerce Conversion Livestream: Bart van der Meer
|
Apr 11, 2019 |
|
Emerce Conversion Livestream, met Lonneke Spinhof (Humix)
|
Apr 11, 2019 |
|
Quantity ipv quality? Gas op die lolly!, met Tom van den Berg (Online Dialogue)
|
Apr 10, 2019 |
|
Online Overtuigen met Arjen Hanssen
|
Apr 09, 2019 |
|
Hip neuro-onderzoek levert géén unieke inzichten op in het onbewuste, met Joris Groen (Buyerminds)
|
Mar 31, 2019 |
|
Beginnen met personaliseren is makkelijker dan je denkt, met Ruben Teunissen (Centraal Beheer)
|
Mar 20, 2019 |
|
Waarom CRO specialisten goeie koks zijn, met Arnout Hellemans
|
Mar 11, 2019 |
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Een conversie team opbouwen bij KPN Zakelijk, met Erik Oosterbaan Martinius
|
Mar 03, 2019 |
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Play the game: Digital Marketing Pinball, met Daniël Markus (ClickValue)
|
Feb 28, 2019 |
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Wat je mist als je de emotionele reacties van je gebruikers niet bekijkt, met Roderick Reichenbach (Braingineers)
|
Feb 18, 2019 |
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Tele2: Resultaten van 3 experimenten, met Rick Weij
|
Feb 10, 2019 |
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CRO is geen quick fix maar een continu proces, met Rick Weij (Tele2)
|
Feb 03, 2019 |
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Conversie piramide, Foggs gedragsmodel en personaliseren, met Martin van Kranenburg
|
Jan 27, 2019 |
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Hoe staat onze eigen CRO industrie er voor?, met Rudger de Groot en Roy Huiskes
|
Jan 20, 2019 |
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Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 2), met Mischa Coster
|
Jan 14, 2019 |
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Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 1), met Mischa Coster
|
Jan 14, 2019 |
|
Welcome new CRO.CAFE listener!
|
Nov 08, 2018 |