CRO.CAFE English

By Guido X Jansen

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Subscribers: 5
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Episodes: 109


Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (, Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (, Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Episode Date
How do you maintain a no-BS style
Dec 31, 2022
Educating your CRO clients & hiring for your CRO agency
Dec 31, 2022
How to craft copy on the PDP to convert more first-time buyers
Dec 30, 2022
Understand your products first before optimizing
Dec 30, 2022
What seperates the good from the great?
Dec 29, 2022
Friction and Momentum in Brazil vs EU vs USA
Apr 26, 2022
Understanding the "Why"
Apr 21, 2022
How you can practically optimize your forms
Apr 15, 2022
Optimizing for Customer Lifetime Value
Dec 23, 2021
CRO Automation & building your (de)centralized CRO team
Dec 23, 2021
User research: Qual versus Quant
Dec 23, 2021
Chatbots & retention campaigns
Dec 23, 2021
CRO and SEO are dead
Dec 23, 2021
Localizing translations for international audiences
Dec 21, 2021
Selling your CRO agency
Dec 20, 2021
Visitor and customer survey insights for high-impact CRO
Nov 22, 2021
Experimentation values & culture at scale: Linkedin
Sep 27, 2021
Supercharging the customer journey with analytics data
Sep 19, 2021
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
Sep 14, 2021
Where to start when the company needs CRO, but doesn't know they do.
Jul 08, 2021
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?
Jul 04, 2021
Using text messages to improve conversions and retention
Jul 03, 2021
Bayesian expected loss: Telling a complete story with data
Jun 21, 2021
Experience as UX designer in a very data driven company (
Jun 16, 2021
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
May 17, 2021
Top 10 reasons your A/B tests fail the Quality Assurance phase
May 10, 2021
Remote growth hacking from Nigeria
May 02, 2021
Browsers, cookies & server-side testing with SiteSpect
Apr 26, 2021
Optimizing the user experience for an art shop/marketplace
Apr 20, 2021
600+ psychological principles for driving behavior? Not even close...
Feb 15, 2021
Why humanizing data is so important, with Eltine van der Veer
Jan 28, 2021
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
Jan 19, 2021
Unleash Your Primal Brain, with Tim Ash
Jan 13, 2021
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
Dec 29, 2020
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL
Dec 06, 2020
CRO Salaries: Agency vs Client-side vs Freelance
Nov 24, 2020
Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell
Nov 23, 2020
How to run copy experiments & why you should differentiate, with Peep Laja
Nov 15, 2020
How to embed experimentation into Agile product development, with Jonny Longden
Nov 08, 2020
Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana
Nov 01, 2020
Book launch: Online Influence, with Bas Wouters
Oct 25, 2020
Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr
Oct 18, 2020
Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)
Oct 11, 2020
Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)
Oct 04, 2020
How to become a better CRO professional, with Abi Hough & Craig Sullivan
Sep 29, 2020
CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)
Sep 28, 2020
The 6 soft skills that CROs need to master, with Elise Maile
Sep 20, 2020
Why your experimentation programme needs a risk profile, with Stephen Pavlovich (
Sep 13, 2020
Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)
Sep 06, 2020
Copywriting for Conversions, with Joel Klettke
Aug 30, 2020
Make creativity a priority in your CRO process, with AJ Davis
Aug 16, 2020
Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal
Aug 02, 2020
Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev
Jul 26, 2020
Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (
Jul 24, 2020
Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden
Jul 21, 2020
Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos
Jul 21, 2020
Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus
Jul 20, 2020
How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)
Jul 19, 2020
The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)
Jul 05, 2020
Find CRO gold using an SEO crawler, with Luke Carthy
Jun 21, 2020
Holacracy: decentralized management and organizational governance, with Morgan Legge (
Jun 02, 2020
Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)
May 25, 2020
6 steps to get your experimentational culture running, Marianne Stjernvall (TUI)
May 10, 2020
Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy
May 03, 2020
Automation of tedious CRO work, with Matt Beischel
Apr 26, 2020
Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)
Apr 19, 2020
A better alternative to classic personality tests and how to apply them to commerce, with Jon Puleston (Kantar)
Apr 11, 2020
Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora)
Mar 03, 2020
State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen
Feb 19, 2020
The vitality of the data revolution, with Joaqim Bretcha (ESOMAR)
Feb 18, 2020
How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson
Feb 15, 2020
Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT)
Jan 27, 2020
AI & Personalization, with Guy Yalif & Niels Reimer
Jan 24, 2020
Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue)
Jan 15, 2020
CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick Dronkers
Jan 10, 2020
Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)
Nov 04, 2019
Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger
Nov 04, 2019
Digital analytics trends: a changing industry and what's next, with Krista Seiden
Nov 04, 2019
Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments)
Oct 20, 2019
Validation in every organization, met Ton Wesseling (Online Dialogue)
Jun 18, 2019
Effective Experiments in de praktijk bij Sanoma, met Ruben de Boer
Jun 10, 2019
Het leven is één groot experiment!, met Tim Zuidgeest (Unravel)
Jun 02, 2019
Experience Economy, time well saved & time well spent, met Kirsten van der Kraan (InSocial)
May 31, 2019
CRO als nieuwe rol, waar start je die reis?, met Amber Taal (Riksja Travel)
Apr 17, 2019
Emerce Conversion Livestream: Rogier Peters (Nyenrode)
Apr 12, 2019
Emerce Conversion Livestream: Daphne Tideman - Bernadette Bijkerk - Ruben de Boer (Online Dialogue)
Apr 12, 2019
Emerce Conversion Livestream: Jurrien Schouten (fonQ), Stefan van Ballegooie (Allianz), Melle Moorman (
Apr 12, 2019
Emerce Conversion Livestream: Shirley van Haalem, Joren van Gilst (TrafficBuilders)
Apr 12, 2019
Emerce Conversion Livestream: Kevin Anderson (ING) & Wouter Wensing (ISM eCompany)
Apr 12, 2019
Emerce Conversion Livestream: Michiel Jansen (Leaseplan)
Apr 11, 2019
Emerce Conversion Livestream: David Brinks, Gerben van Ouwendorp, David Beentjes (ClickValue)
Apr 11, 2019
Emerce Conversion Livestream: Karl Gilis (AGConsult), Ton Wesseling (Online Dialogue), Hazjier Pourkhalkhali (Optimizely)
Apr 11, 2019
Emerce Conversion Livestream: Bart van der Meer
Apr 11, 2019
Emerce Conversion Livestream, met Lonneke Spinhof (Humix)
Apr 11, 2019
Quantity ipv quality? Gas op die lolly!, met Tom van den Berg (Online Dialogue)
Apr 10, 2019
Online Overtuigen met Arjen Hanssen
Apr 09, 2019
Hip neuro-onderzoek levert géén unieke inzichten op in het onbewuste, met Joris Groen (Buyerminds)
Mar 31, 2019
Beginnen met personaliseren is makkelijker dan je denkt, met Ruben Teunissen (Centraal Beheer)
Mar 20, 2019
Waarom CRO specialisten goeie koks zijn, met Arnout Hellemans
Mar 11, 2019
Een conversie team opbouwen bij KPN Zakelijk, met Erik Oosterbaan Martinius
Mar 03, 2019
Play the game: Digital Marketing Pinball, met Daniël Markus (ClickValue)
Feb 28, 2019
Wat je mist als je de emotionele reacties van je gebruikers niet bekijkt, met Roderick Reichenbach (Braingineers)
Feb 18, 2019
Tele2: Resultaten van 3 experimenten, met Rick Weij
Feb 10, 2019
CRO is geen quick fix maar een continu proces, met Rick Weij (Tele2)
Feb 03, 2019
Conversie piramide, Foggs gedragsmodel en personaliseren, met Martin van Kranenburg
Jan 27, 2019
Hoe staat onze eigen CRO industrie er voor?, met Rudger de Groot en Roy Huiskes
Jan 20, 2019
Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 2), met Mischa Coster
Jan 14, 2019
Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 1), met Mischa Coster
Jan 14, 2019
Welcome new CRO.CAFE listener!
Nov 08, 2018