Music Business Podcast

By Sam Hysell & Jordan Williams

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Description

Whether you’re an aspiring music business professional or a seasoned vet, every Thursday, The Music Business podcast brings you the trends, tactics and insights from some of the world’s most innovative minds in music. Hosts Jordan Williams of EQT Management and Sam Hysell of NOX aren’t teachers, we’re entertainment industry professionals, drinkers, wannabe comedians and, most importantly, fans. Come learn and laugh with us.


To learn more visit the musicbusinesspodcast.com or follow @musicbusinesspodcast , @samhysell , and @jordanchude on Instagram.


Episode Date
Selling Tickets at Scale with Electric Zoo & Elrow with Michael Julian, Co-Founder of Seer Assets
45:37

In this episode, we sit down with Michael Julian (MJ), Co-founder of Seer Assets. Seer Assets is the agency behind all branding and marketing of Electric Zoo (one of New York’s biggest electronic music festivals), Elrow, Made Event and a lot more. MJ also played a pivotal role in helping the party brand Elrow, the “most colorful party in the world”, grow into a one of the world’s most profitable party brands with 150 international shows per year. 


In this episode we discuss… 


  • Creating compelling content that drives different audiences to live experience. 
  • Crafting unique live experiences that go above and beyond customers' expectations, and in turn, leads to organic word of mouth marketing and recurring revenue. 
  • What marketing channels he has successfully used in the past to drive sales and what emerging channels are on his radar now. 
  • The value of identifying and marketing towards high priority show opportunities. 


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! 

Oct 10, 2019
How to Get Press & When to Hire a Publicist with Nina Lee from Shore Fire Media PR
1:07:38

In this episode, we sit down with publicist Nina Lee from Shore Fire Media. Nina Lee has more than eight years of experience in the entertainment PR industry. Before Shore Fire, she worked for Press Here Publicity and graduated from New York University's College of the Arts & Science with a double major in Journalism and Linguistics. She’s been a part of crafting press campaigns for artists including, Soulection, Maxwell, Berhana, Masego, and more.


In this episode we discuss…


  • When should artists entertain the idea of bringing on a publicist
  • How Nina goes about creating and pitching narratives for press
  • What are Nina’s standards for what makes a successful press campaign? 
  • How can early-stage artists go about securing press without professional publicists?  


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Oct 03, 2019
Host Chat #2: Taking Off on Social Media with Sam Hysell, Co-Founder of NOX
1:02:15

In this episode co-host Sam Hysell dives into social media strategies artists can tap into. Sam is a co-founder and managing partner of NOX Media, a digital marketing company that helps artists take their careers to the next level by quickly growing fanbases online. 


Prior to launching a music marketing agency, Sam has been helping grow different companies in and out of the music industry for the past 5 years. 


Most recently, prior to co-founding NOX, Sam was a Brand Strategist at VaynerTalent, a company owned by Gary Vaynerchuk, a true social media OG. VaynerTalent replicated the same approach Gary Vee used to grow his personal brand into the millions of engaged followers online. 


While there Sam helped the South African House music sensation Black Coffee develop from an underground DJ to a massive commercial success selling out major venues around the world, and entrepreneur Tom Bilyeu go from under 100k followers to 2 million. 


Today NOX works with different record labels, management companies, artists, brands and entrepreneurs to help them build their fanbase online, and drive results around key initiatives like driving streams or selling tickets to upcoming shows.


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Sep 26, 2019
Nurturing and Capitalizing on Superfans with Kim Kaupe, CEO of The Superfan Company
57:09

In this episode, we sit down with Kim Kaupe the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products and programs for entertainers, brands, and celebrities. Since starting the company her all-female team has collaborated with A-list properties such as Katy Perry, KISS, Mac Miller, Shawn Mendes, Jon Bellion, StageCoach, Flatbush Zombies, Paul McCartney and many more.  


In this episode we discuss…


  • What internal motivation Kim had to provide a more vibrant experience to Superfans. 
  • Her understanding of the various degrees of Superfans and what artists can do to future nurture fans into Superfans.  
  • Creating physical shareable experiences and items as a part of a fan experience.  
  • How being on SharkTank come together and what came from it. 
  • What have been the biggest turning points and growth realizations in her entrepreneurial journey? 
  • HOT TAKES: Shows are the only IRL activation to focus on? If you’re the smartest person in the room, you’re in the wrong room?


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Sep 19, 2019
Creating Moments in Radio with George Ofori-Ampad Label Rep at Interscope Records.
1:04:25

In this episode, we sit down with George Ofori-Ampadu aka G.O, the East Coast A&R and Label Rep at Interscope Records. At Interscope, G.O specializes in broadcast media relations and radio promotion where he's worked with artists including Kendrick Lamar, SchoolBoy Q, Mike Will, Rae Sremmurd, MGK, K Camp, 6lack, Tory Lanez, Dreezy, Playboi Carti and Ella Mai. 


In this episode we discuss...


  • The reach and validation that radio still holds today 
  • The dynamics of creating moments and relationships with DJ’s and Radio Execs when pursing track placement on broadcast media 
  • Being mindful of the narrative and brand image you portray in radio and digital opportunities and the importance of vulnerability in what you communicate online.  
  • Hot Take #1: Major labels won't always be the ones with access to Radio 
  • Hot Take #2: Radio isn’t as valuable as it used to be Radio will lose more steam with the globalization of streaming/internet radio


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Sep 12, 2019
Curating and Signing Culturally Defining Artists with True Panther Sounds Founder Dean Bein
1:10:18

In this episode, we sit down with Dean Bein founder of the independent record label True Panther Sounds. The label began in 2004 in San Francisco to release a tour-only 7" and eventually moved to New York where it was acquired by Matador Records in 2009. Artists released by the label represent many genres, including notable acts such as Girls, King Krule, Tobias Jesso Jr., Shlohmo, ABRA, Glasser Slowthai and more. Dean is also a part of the curation board for the Warm-Up MOMA PS1 summer party series. 


In this episode we discuss…


  • What to consider when starting your own record label
  • What types of artist he's drawn to work with and what he prioritized early in their careers
  • What his curation and booking strategy is like for WarmUp Moma PS1 
  • What to consider as artists and managers when it comes to different types of booking opportunities 


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! 

Sep 05, 2019
Positioning Yourself for Brand Deals with Jesse Kirshbaum CEO of NUE Agency
1:01:05

In this episode, we sit down with Jesse Kirshbaum CEO of NUE Agency. Initially, Nue agency was a booking company representing artists including Mike Posner, Chiddy Bang, J.Cole, Big Sean, Logic and more. Five years ago Jesse shifted Nue Agency’s business model to work with brands and technology platforms; Acting as creative strategists that work to leverage the power of music to make deep connections with consumers. 


In this episode we discuss…


  • His initial experience in the industry working as a booking agent and the lessons he learned while doing so. 
  • How artists should approach positioning their brands and content to best drive brand partnership opportunities
  • How the Agency works to create the most authentic and effective campaigns and activations between Brands and artists 
  • The Agency most successful projects including the Sour Patch, Patches Houses 
  • Why Brands need a Chief Music officer and more 


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

You can sign up for Jesse's Beats & Bytes newsletter here tinyurl.com/y5zmdb5r


Aug 29, 2019
Balancing Business, Music and Life with Gavin Chops
1:09:30

In this episode, we sit down with Gavin Chops, touring drummer for rising star Chelsea Culter, artist, and co-founder of management company Bear and Owl. Artists signed to his management company include Hazey Eyes, Mike Kota, OTREI AMI, SŸDE, and Ukiyo. Gavin has been able to perform at such legendary venues and festivals as Red Rocks in Colorado and Lollapalooza.


In this episode we discuss…


  • What lead to the opportunity to become Chelsea Culter’s drummer and making the decision to leave a job for it
  • The energy he brings to sets and the most memorable venue he's performed at thus far
  • What makes for a successful relationship with the artists he manages and what he's looking for in management himself 
  • Supporting artists in creating fully cohesive projects around their music 
  • The power in vulnerability to drive a connection with fans 
  • The state of “pop music” and more 


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! 


You can sign up for Gavin’s newsletter here: https://www.gavinchops.me/monthly-chop


Listen to Chelsea Culter: https://open.spotify.com/artist/5JMLG56F1X5mFmWNmS0iAp?si=bYuht4vpTF2AVcAIUwRDjA

Aug 22, 2019
Host Chat #1: Tapping into your Artistry, Audience, and Live Performances
36:43

In this episode your hosts Sam Hysell and Jordan Williams chop it up on topics that have been on their mind in the industry, strategies for emerging artists, and resources to stay up to date in the industry. 


In this episode we discuss... 


  • Scooter Braun buying Taylor Swift’s catalog of masters 
  • Contemplating the pros and cons of remaining independent vs going the label route 
  • The journey of finding your own voice, product, and audience 
  • How Lil Nas X hacked social to make Old Town Road a mega hit and more 
  • Tapping into collaborations, content, and more
  • Resources mentioned: MusicBusinessWorldWide, Cherie Hu’s Water and Music Newsletter, Trapital NewsLetter, Hypebot  


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Aug 15, 2019
Cultivating Foresight and Awareness as an Artist Manager with Ramya Velury
54:44

In this episode we sit down Ramya Velury artist manager at EQT. Ramya is an NYU graduate who studied the interdisciplinary relationship between fashion and music and how it affects global mass consumption. Today Ramya manages personalities across different verticals including Goldlink, artist and model Tommy Genesis, producer & DJ Amrit, and photographer RavieB. 


In this episode we discuss... 


  • The type of commitment made when signing up to become a manager for an artist
  • What are some of the hard conversations she’s had to have with artists and how to deal with them
  • How she came to become one of EQT’s first employees and what she attributes to the company’s growth since 
  • Why she thinks people who work in music should be required to take a music theory class
  • When and if setting boundaries with an artist is necessary


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Aug 08, 2019
Succeeding as an Independent Artist with Saba’s Manager Rory Webb
54:22

Managing Saba From The Ground up with Rory Webb.


In this episode we sit down with Rory Webb, Manager to hip-hop artist Saba. Saba was recently featured on J. Cole's Revenge of the Dreamers III and had one of the most critically acclaimed albums last year. Rory is generally known in the industry for being an all around smart guy and has propelled Saba's career exponentially since the beginning of their partnership.


In this episode we discuss...


  • How he and Saba came to work together
  • The dynamics of co-managing an artist
  • What he thinks are the benefits of being independent managers vs. management teams?
  • What’s made him and Saba decide to stay independent and what artists should ask themselves when contemplating that choice?
  • How he’s approached expanding the team as Saba has grown and remained independent


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! 

Aug 01, 2019
Growing the #1 Hip-hop IG account @Rap to 4.6 million Followers with founder Daniel Snow
1:02:02

In this episode, we sit down with serial entrepreneur Daniel Snow. Dan is the founder of @Rap, the largest Hip-Hop account on Instagram with 4.6 million followers. Dan has also created and sold multiple e-commerce based businesses under the holding company Social Cadre, and consults for e-commerce clients at his company The Snow Agency. 


In this episode we discuss… 


  • How he built up @rap to 4.6M followers and what are the best ways to grow a following on Instagram 
  • What are the do’s and don'ts of shoutout campaigns 
  • What advice he has for artists looking to sell more merchandise 
  • What are certain tactics people can leverage in order to make their ad campaigns more efficient 


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Jul 25, 2019
The Thriving Touring Ecosystem and Channeling Your Inner Entrepreneur with Bandsintown Group Co-Founder Fabrice Sergent
1:05:02

In this episode, we sit down with serial entrepreneur Fabrice Sergent who is the co-founder and managing partner of Bandsintown. Bandsintown is one of the leading concert discovery platforms that helps drive 1-2 million people to different events around the world each month and 500k visitors to ticket sales pages on a daily basis. They also have a massive ad network that helps drive awareness around some of the world’s leading brands. 


In this episode we discuss…


  • The founding story of BIT, the evolution of the product and the vision moving forward
  • What lessons he’s learned as an entrepreneur that can help you succeed in the music industry or as an artist yourself
  • What to focus on early as a touring artist and how to leverage the BIT for artists platform to drive ticket sales  
  • How data and analytics are leveraged on the platform to provide recommendations, recognize up and coming artists and drive ticket sales  
  • Each of our favorite live music experiences

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! 


 

Jul 18, 2019
Forecasting the Future of Music and Tech with Cherie Hu
1:13:31

In this episode, we sit down with Cherie Hu an experienced music industry analytics, freelance writer, and owner of the independent media ecosystem Water & Music. Cherie’s expertise in the music industry lies at the intersection of music and tech, of which she provides her insight and updates on via her newsletter and podcast. Outside of her own media properties, she’s been freelanced to write for publications including, Billboard, Forbes, Music Business Worldwide, Rolling Stone, and many more.


In this episode we discuss…

  • How VR & AR are and will continue to have an impact in the music industry
  • What start-ups have caught her attention in the music tech space. 
  • What are the similarities she’s noticed between startups/startup ecosystem and the music industry/musicians.
  • What she feels are some of the most underrated technologies or apps for music industry professionals and musicians?
  • The impact of the democratization of creativity in the music industry. 


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! 


Check out Cheries podcast here: https://waterandmusic.transistor.fm/

And her newsletter her: https://mailchi.mp/9ab07d2b7dc4/waterandmusic


Jul 11, 2019
Leveraging Your Personal Brand for Business with Ashley Outrageous
53:46

In this episode we have the pleasure of chatting with Ashley Outrageous. Ashely got her start in the music industry with a successful blog which turned into an opportunity to run digital at TDE. Ashley has now turned her personal brand into a thriving consulting business which includes services around Brand Partnerships, Event Production, Marketing Strategy & Project Management.


In this episode we discuss

  • How she started and grew her blog
  • The resources and mentality she's used over the years to become a successful influencer in music
  • When she was first approached by a publication to become a "power user" for them based on the influence she had grown
  • How she's leveraged her influencer and expertise into a consulting business and artist management


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Jun 27, 2019
Getting 40 Million Subscribers on Youtube with Andre Benz, Founder of The Nations
1:07:28

Andre Benz founded the Youtube curation account Trap Nation which has now amassed 26 million subscribers. It has since expanded to channels and playlists covering multiple genres including Chill Nation, Rap Nation, Bass Nation, R&B Nation, Indie Nation, and upcoming Latin Nation. Andre has also founded a record label Lowly and acts as management for artists including Kloud.


In this episode we discuss


  • How he came to start Trap Nation and what it takes to run successful curation channels and playlists
  • How to grow on Youtube and the type of content artists should focus on.
  • What to focus on when building a community for a brand.
  • Who his mentors have been and the intricacies of having grown his company to a 16 person team.
  • His view on whether or not traditional labels still hold value and that of audience-driven labels.
  • His love for photography, make sure to check him out on Instagram @Benz


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Jun 20, 2019
Managing Masego’s Tour with Levi Wilcox
46:28

This week we are pleased to have Levi Wilcox Tour Manager and Lighting Designer for Masago. Levi graduated from Columbia College with a degree in audio production and business management. Levi got his start his doing lighting tech for Somo. Today he's traveling the world with Masego, an artist with a very dope sound and who at this point in his career is touring aggressively.


In this episode we discuss

  • What do tour managers do and whats are the skills that make a great tour manager
  • What are some of your biggest challenges when on tour?
  • Craziest stories on the road
  • How to get a start into tour managing for those that are interested: levi@wastedpotentialpresents.com


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Jun 13, 2019
It’sTheReal on Building Their Music and Entertainment Brand
1:00:34

This week we are honored to have legendary brothers and duo Jeff and Eric Rosenthal aka It’sTheReal. The two brothers got their start in the music industry with Hip-Hop sketch videos. In 2015 the brothers started their podcast A Waste of Time with ItsTheReal, guests have included the late Mac Miller, Cardi B, Lil Uzi Vert, Wiz Khalifa, Joe Buden and more veterans in the music industry.


In this episode we discuss


  • How they got their start in the music and entertainment industry.
  • Their journey on building an audience online through content, what their advice for those looking to do so as well.
  • Their experience working with and finding the right agent, manager, and podcast network.
  • Funny stories from having guests podcast with them in their apartment in the upper west side.
  • Selling mugs and more


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Jun 06, 2019
Building a Personal Brand with Erin Ashley Simon
1:00:57

In this episode, we sit down with Erin A Simon co-host of Grass Routes podcast and mentor at Creative Strategy Bootcamp. On her podcast, she’s hosted Joe Budden, CyHi Da Prynce, Redman and Method Man, and more. Her past experience includes positions at Revolt, Cycle, and the Wall Street Journal’s Sports Section.


In this episode we discuss

  • How she comes up with content for her personal brand
  • How she has built up relationships with influential people in music and entertainment
  • How she sees the media landscape shifting in music as more startup entities emerge
  • How artists should approach getting more press


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

May 30, 2019
Fool’s Gold Records Co-Founder Nick Catchdubs on Building a Dominant Independent Label
1:07:55

In this episode, we sit down with Fool’s Gold co-founder and DJ Nick Catchdubs. Along with co-founder and fellow DJ A-Track the two have made Fool’s Gold into one of the predominant independent indie record labels. The label has been built on a strong creative brand, loyal community and event marketing, with the wildly successful Fool’s Gold Day Off party series. Nick and the label have an impressive track record working with artists including, Kid Cudi, Danny Brown, Duck Sauce, Crocker, Carnage and more.


In this episode we discuss

  • How Nick got his start in the music business industry when he was brought on by The Fader to launch their site
  • How he’s come to balance and manage the responsibilities that have grown with the success of his personal DJ career and that of the label
  • What was it was like launching an independent record label in the downturn of the music industry around 2007
  • How he sees the role of a record label shifting
  • Some of the crazy stories that have gone down during the Day Off party series


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

May 23, 2019
!llmind on Winning Grammys and Becoming an Elite Producer
1:07:42

In this episode, we sit down with Ramon Ibanga, Jr., professionally known as !llmind. !llmind is a grammy winning producer who has co-written and produced hip hop, trap, pop, soul, and electronic music with artists such as Kanye West, Drake, J. Cole, Dr. Dre, Ludacris, Logic , Ariana Grande, and others. He’s also a master at creating online influence through his content, and build his business beyond just production with his beat kits and Pass the Aux touring series.


In this episode we discuss:


  • What were some of !llminds big breaks and what he learned from them
  • What was the first major placement he received and how did it come together
  • At what point did he re-prioritize personal branding and social media, and what the ROI has been on making that a priority
  • One of the major keys to success from his perspective
  • His advise when it comes to building a world class network in the music industry and more


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

May 16, 2019
Producing Grammy Winning Hits with DJ and Producer CID
57:17

In this episode, we sit down with Grammy award-winning DJ and producer, Carlos Cid, better known by his stage name CID. In 2013, CID won a Grammy for his production with Cedric Gervais' remix of "Summertime Sadness” and this past year received a nomination of his own for best-remixed recordings of Labrinth, SIA, DIPLO’s LSD - Audio.


CID speaks to his journey getting to where he is today and the realization at an early age that part of what separates the best DJ’s are the ones that are also producers. When it comes to becoming a great producer CID outlines the skillset and mentality that have made the biggest difference for him, as well as how he approaches new trends and sounds.  


At this point in his career, CID has a solid team around him however it might surprise you that before hiring a manager he filled a different role on his team, one that in hindsight provided an immense amount of value for the contribution of that role and the network these individuals tend to have. Of course, he did eventually come around to working with a manager and for DJ’s he advises what to look for in great management.  

CID shares his experience around some fun recent developments which include a radio spot on Diplo’s Revolution called Night-Service Only, as well as the early stages of launching his own label.  


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!



May 09, 2019
Stepping Up Management and Digital Marketing Strategies
43:44

In this episode, we conducted a Q&A from the audience and had your hosts of the Music Business Podcast Jordan Williams of EQT and Sam Hysell of NOX provide their insight from their respective careers.


For aspiring managers and artists, Jordan provides his insight into when these two parties should look into establishing a contract amongst themselves and how to approach the opportunity of signing to a label. As a manager, Jordan shares his established organizational strategies that have allowed him to be the most efficient for his artists.


Sam then speaks to the fact that while quality music is a necessary foundation, without volumes of content and an understanding of how to get the most reach out of your marketing dollars your music is likely to echo in an empty room.


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!


May 02, 2019
Helping Charlamagne Tha God Become a Media Mogul with his Operations Manager Paige O’Donnell
1:14:49

In this episode, we sit down with Paige O’Donnell Operational Manager for Charlamagne Tha God co-host of The Breakfast Club, author, executive producer and more.


So whether you’re an aspiring manager or interested in working in the entertainment industry, this episode is for you. What's clear from Paige's story is that a combination of conviction and hard work has allowed her to be successful in the position she is, working for such a high-level personality like Charlamagne Tha God.


Paige shares with us the story of how sneaking backstage to interview Charlamange lead to her career working for him, along with the opportunity to go on tour with Puff Daddy aka P Diddy, as an on-air host for REVOLT.


While working for Charlamange she has had the opportunity to sit in and contribute to various aspects of the entertainment industry whether that's talent management or pitching and curating shows for his production company.


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Apr 25, 2019
Winning in Music Media and PR with Matt Medved, Editor in Chief at SPIN and Founder of Billboard Dance
1:06:53

In this episode, we sit down with Matt Medved, founder of Billboard Dance and recently appointed editor in chief of Spin magazine. When he's not in the office you can find him in the DJ booth on stages all around the world.


Whether you’re an artist or manager looking to get press, an industry vet looking to learn about shifts in the media landscape, or somebody starting out in the music biz, this episode is for you.


Matt speaks to us about the shifting role of editorial media and how artists and managers can get press and share stories worth telling that can have a monumental impact in building their careers. He also talks about the new direction for the iconic SPIN magazine.


While the balance of editorial media and social media has shifted, Matt stresses the strength that editorial storytelling still holds and the role it plays as an independent and credible source that can provide artists with validation.


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Apr 18, 2019
Capitalizing On Licensing Songs With Low Profile Founder Jen Pearce
56:02

In this episode, we sit down with Jen Pearce founder of Low Profile, a music licensing and consulting company based out of Brooklyn NYC. Jen does a phenomenal job at breaking down the work she does placing songs into your favorite TV shows, ads, movies, videos games and more.


Licensing can be a potentially lucrative revenue stream, that many artists and teams completely overlook. This goes past just the direct licensing payouts, as the right song placement can translate into significant streaming numbers, as well as record label deals for undiscovered artists. In fact, she shares a story of how she broke an aspiring artist working as a receptionist in her office building with an apple commercial placement.


Jen also outlines what artists and management teams need to look out for when allocating song ownership from masters to publishing rights… Believe it or not, small mistakes here can literally make or break your song getting cleared for a sync deal.


Lastly, as somebody who sees tons of submissions for songs, and tons of requests from music supervisors, Jen shares some of the key things she looks for when finding the perfect fit!


As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Apr 11, 2019
Crafting Hits and Discovering Talent with Atlantic Records Senior Director of A&R, Brian Johnston
1:10:06

In this episode, we sit down with Senior Director of A&R at Atlantic Records, Brian Johnston. Brian and Atlantic have a great track record working with some top tier artists, such as Wiz Khalifa, Kevin Gates, and Kodak Black.


Brian speaks to his journey to becoming a Senior A&R and how the role has evolved over the 8 years he’s been in the industry. This goes from finding the right talent and tone in music, to then mastering the degree to which he influences the production and composition of tracks.


For emerging artists and managers Brian speaks to the importance of building out community early on #taylorgang, and the art of being a student of those that you aspire to become. Finally, Brian drops some gold when it comes to how you should go about contacting people like him at major labels.


As always never hesitate to leave a review or reach out to @jordanchude @samhyell or @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Apr 04, 2019
Building a Successful Party Brand with 3rd Shift & Animal House Co-Founder, Jordian Ross
59:07

In this episode we're honored to have Jordian Ross, the co-founder of 3rd Shift NYC and Animal House. Jordi built 3rd Shift into one of the go-to parties in NYC and has a knack for finding and booking amazing artists before they blow, such as Trippie Redd and Yung Bans. He talks about his journey as a event producer, and how brands can partner with the culture to help everybody win.


You can find Jordi on IG @jordianross


And as always, never hesitate to leave a review or reach out to @jordanchude or @samhysell on Instagram with any feedback or ideas. Thank you!!!

Mar 28, 2019
Gaining Millions of Followers on Instagram with Eliot "Dunk" Robinson
53:50

In this episode of the Music Business Podcast we're honored to have Eliot Dunk Robinson (@eliot) talk about how you can win big on Instagram.


Eliot initially built up @dunk into one of the largest basketball media companies on Instagram with nearly 10 million followers across all of their properties. He also was also brought into help spearhead Instagram growth for Gary Vaynerchuk, and helped him acquire some of his first couple million followers. Moral of the story, Eliot know's how to get accounts popping on Instagram.


He's also super plugged into culture. He's helped managed artists, collaborates to do promotional campaigns with various record labels, and is helping Dennis Rodman win on the internet and release a mixtape.


No matter what you aspire to do in the music industry, building a thriving fanbase is critical, and in this episode we talk about how you can do just that!


If you like the show, be sure to leave a review and hit us up with any questions on Instagram @samhysell and @jordanchude.

Mar 21, 2019
Winning the Content Game with Mass Appeal Director of Video, Harrison Corwin
55:16

In this episode we're super excited to have our guest Harrison Corwin on the show. Harrison is the Director of Video at Mass Appeal. Mass Appeal, originally founded by rap legend Nas, is a thriving media company and independent record label. In this episode we discuss:


  • The convergence between record labels and media companies. We see No Jumper releasing records, it’s just a matter of time before it’s LL. Def Jam poached Complex’s Chief Content Officer (Complex Noah Callahan Bever). Does he see building up owned media properties and channels becoming the norm for record labels?
  • What artists does he think have the best social content? Does he feel artists need to invest more in their own video content?
  • How does he see video content evolving as audio continues to grow?
  • And more...


As always, let us know what you think on Instagram @samhysell and @jordanchude


Mar 14, 2019
Signing Childish Gambino/Goldlink and Developing Talent with RCA A&R Derrick Aroh
56:20

In this episode we get the chance to sit down with Derrick Aroh, an A&R from RCA. Derrick and RCA have an amazing track record working with some top tier artists, such as Childish Gambino, Goldlink and Brockhampton. In this episode we talk about what he looks for in artists, and how he helps artists thrive.


Subscribe for updates at musicbusinesspodcast.com

Mar 07, 2019
Taking Rapper Logic from 0 to 100 with Harrison Remler
1:27:00

Harrison Remler is a force to be reckoned with. In 2018 he was named as one of "Forbes' 30 Under 30," and has an impressive track record as the COO of Visionary Music Group, the management company behind multi-platinum recording artist 'Logic.'


In this episode we talk about Logic's ascension, how Harrison first started working with Logic and Chris Zarou, how you can succeed as an artist or manager, and some of the trends redefining the music industry in 2019.


Check it out and let us know what you think @musicbusinesspodcast

Feb 27, 2019
Meet Your Hosts: Jordan Williams - Manager and Operations at EQT
37:06

In this installment of Meet the Hosts, Sam Hysell interviews co-host Jordan Williams.


Jordan is a manager and operations manager at EQT, the management company behind Goldlink, Masego, Smino, Berhana and more.


In this episode, Jordan talks about how he got his job at EQT and has grown into becoming a manager and operations manager inside a rapidly growing management company that supports multi-platinum artists.


If you want to get into the music industry or succeed as an artist or artist manager, then this is an episode you don't want to miss.


Jordan can be found on the gram @jordanchude.

Feb 27, 2019
Meet Your Hosts: Sam Hysell - Partner at NOX
37:10

In this installment of Meet the Hosts, Jordan Williams interviews co-host Sam Hysell.


Sam Hysell is a partner at NOX, a cultural marketing agency that helps artists and brands grow and mobilize communities online.


In this episode Sam talks about how he approaches digital marketing for artists and brands, and how he's been able to grow in his career.


He also speaks about his time working at VaynerMedia with Gary Vaynerchuk and some of the core takeaways from his experience working at one of the world's leading marketing agencies.


If you want to break into music and help grow an audience online, check out this episode.


You can find Sam on the gram @samhysell

Feb 27, 2019