Med Spa CEO

By Heather Terveen

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Category: Marketing

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Episodes: 272

Description

The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.

Episode Date
How to Stop Playing Small and Build the Business You Really Want
Sep 16, 2026
The Hidden Ceiling That’s Limiting Your Med Spa’s Growth
Sep 09, 2026
Stop Competing on Price: How to Become the Premium Med Spa in Your Market
Sep 02, 2026
How to Build a More Profitable Med Spa Without Constant Expansion
Aug 26, 2026
The CEO Framework to Diagnose the Right Problem and Scale Faster
Aug 19, 2026
How to Scale Your Med Spa by Simplifying Your Offers
Aug 12, 2026
If You Stepped Away Tomorrow, Would Your Business Die?
Aug 05, 2026
The High-Performance Trap: Is Your Top Producer Holding Your Revenue Hostage?
Feb 11, 2026
The System for Training Stronger Consultations (Without Micromanaging Your Team)
Feb 04, 2026
10 Reasons Your Lifetime Customer Value Is Too Low (And How to Fix It)
Jan 28, 2026
3 Easy Shifts to Build a Team That Leads With Conviction
Jan 21, 2026
The #1 Person You Need to Sell To in 2026
Jan 14, 2026
The ONE Belief About Money That Is Stopping Your Growth (+ How to Fix It Fast)
Jan 07, 2026
The Growth Assets Every Med Spa Needs to Build Booked-Out Authority (Part 3)
Dec 31, 2025
Turn One Off Appointments Into Long-Term Patients (The 3 Pillars of Transformational Client Loyalty)
Dec 24, 2025
5 Marketing Non-Negotiables for Med Spas to Scale in 2026 (Without Chasing Trends)
Dec 17, 2025
The Marketing Ecosystem Behind My 2026 Growth Strategy
Dec 10, 2025
Upgrade 4 Core Beliefs That Are Secretly Capping Your Revenue (with THIS Framework)
Dec 03, 2025
End Decision Fatigue: The CEO Frameworks To Plan a Profitable 2026
Nov 26, 2025
The Courageous CEO: Choose Action Over Complacency (Part 2)
Nov 19, 2025
The Courageous CEO: 5 Traits That Move the Needle & Set You Apart as a Leader (Part 1)
Nov 12, 2025
Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)
Nov 05, 2025
The 4 C's Framework to Take Your Team from Stuck to Full Buy In
Oct 29, 2025
How to Create the Signature Menu That Makes It Easy for Clients to Say Yes
Oct 22, 2025
What to DO When You are Feeling Defeated in Your Business
Oct 15, 2025
How to Protect Your Profit as You Grow
Oct 08, 2025
Future-Proofing Your Business & Team With AI
Oct 01, 2025
How to Create a Sustainable Business that Sells More
Sep 24, 2025
Turn Tox Patients Into Premium Comprehensive Clients With This Business Model Shift
Sep 17, 2025
Building a Powerhouse Team that Doubles Down on Integrity, Client Retention & Signature Packages with Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin
Sep 10, 2025
Want to Attract Premium Clients? Make the Shift from Suggestive to Assumptive Marketing
Sep 03, 2025
How I Made $340K From A $97 Offer
Aug 27, 2025
Why Every Premium Practice Needs A Media Arm (& How to Build Yours Without Overwhelm)
Aug 20, 2025
Your 2025 Business Growth Audit: 20 Questions To Show You What's Working And What's Not
Aug 13, 2025
What Separates The Top 1% of MedSpas, Plus How to Fix Your Generic Offers and Stand Out In A Saturated Market
Aug 06, 2025
Why You're Losing Leads—And How AI Fixes It Fast
Jul 30, 2025
Sell Without Discounting and What to Do Instead To Stay Premium
Jul 23, 2025
Build Early Momentum And Successfully Launch Your New Offer
Jul 16, 2025
10 Leadership Rituals That Help Me Succeed as a CEO
Jul 09, 2025
7 Psychological Hacks to Help You and Your Team Sell with Confidence
Jul 02, 2025
Be the Enthusiastic Leader Your Business Needs
Jun 25, 2025
Create Content That Leads To Cash Flow
Jun 18, 2025
Why Innovation is Your Real Job As a CEO
Jun 11, 2025
The 3 Pillars of an Unstoppable Brand That Sells High-Ticket Offers
Jun 04, 2025
The Fast-Action Framework to Go From IDEA to Launching NEW OFFERS
May 28, 2025
Your Top Med Spa Questions Answered! Pricing, Team Buy-In, Social Media + More
May 21, 2025
The Hidden Cost of Underpricing Your Med Spa Services (How to Charge Premium Prices with Confidence)
May 14, 2025
Big Announcement! I Created A Tool to Simplify Your Marketing, Save Time, and Make You More Money!
May 07, 2025
Use AI to Dramatically Increase Productivity and Go From Overwhelmed to Optimized
Apr 30, 2025
The Event Strategy to BOOST Revenue without Giving Away Tons of Discounts (or Losing Your Sanity)
Apr 23, 2025
The Mindset and Strategy Behind Converting $15K Treatment Plans with Tommie Jo
Apr 16, 2025
The Proven Quarterly Planning Strategy To Create Clarity and Drive Revenue In Your Next 90 Days
Apr 09, 2025
Do I NEED Funnels? (How to Build Organic Funnels that Attract Premium Clients on Autopilot!)
Apr 02, 2025
Answering Your Hottest Questions on How to Handle Price Objections, Raise Your Rates, and Attract High-End Clients
Mar 26, 2025
How to Confidently Sell Premium Packages Without Feeling Salesy with Dr. Gabrielle Freedman
Mar 19, 2025
Create Steady Business Growth with Comprehensive Packages That Reduce Decision Fatigue with Christa Elza
Mar 12, 2025
The Smartest Way to Package & Sell Your High Ticket Treatments with Mike LeMieux
Mar 05, 2025
Build a Magnetic Funnel that Converts Social Media Into Revenue
Feb 26, 2025
The Content Strategy That Turns Followers into Paying Clients
Feb 19, 2025
The ROI on Paid Ads, If Influencer Marketing Still Works, and Turning Leads to Loyal Patients with Mike LeMieux
Feb 12, 2025
How to Sell Premium Solutions Without Feeling Sleazy
Feb 05, 2025
Why Being Affordable is Killing Your Med Spa (and What to Do Instead)
Jan 29, 2025
My Signature Menu Framework to Maximize Your Med Spa's Revenue
Jan 22, 2025
Why Customization is Hurting Your Sales and Client Outcomes (and How to Fix It)
Jan 15, 2025
The Strategic Shifts to Scale Your MedSpa in 2025
Jan 08, 2025
How to 10x Your MedSpa Growth in 2025
Jan 01, 2025
The Secret Weapon for Higher ROI and Premium Clients
Dec 25, 2024
How to Build Unshakable Self-Trust and Achieve Limitless Growth
Dec 18, 2024
3 Communication Secrets to Skyrocket Your MedSpa Sales and Client Results
Dec 11, 2024
3 Strategies to Drive Multi Million Dollar Growth in 2025 (and Beyond)
Dec 04, 2024
How to Become a Category of One in Your Market
Nov 27, 2024
Leverage This One Thing For Premium Sales Every Week
Nov 20, 2024
3 Simple Levers to Boost Revenue and Make Q4 Your Best Yet
Nov 13, 2024
The 5 Step Framework to Create Consultations That Sell
Nov 06, 2024
Holiday Promo Do's and Don'ts to Crush Your Q4 Sales with Andrea Smith & Taleesa Crawford
Oct 30, 2024
The New Rules of Aesthetic Marketing with Neal Karski of Patient Engine
Oct 23, 2024
The Secret to Using Specificity to Attract Premium Clients
Oct 16, 2024
How To Magnetically Attract High-Value Clients
Oct 09, 2024
How To Build an Unstoppable Team of Sales Experts
Oct 02, 2024
The Secret to Innovation and Becoming A Leader in Your Industry
Sep 25, 2024
Triple Your Sales with This Simple Strategy
Sep 18, 2024
Powerfully Position Your Unique Offer That is Irresistible to Your Dream Client
Sep 11, 2024
3 Powerful Questions to Hit Your Next Level
Sep 04, 2024
Content That Sells (And How To Avoid Being Friend-Zoned)
Aug 28, 2024
How to Transition from Technician to Owning Your Role as CEO
Aug 21, 2024
The Secret Sauce to Establish Credibility and Become A Magnet for Premium Clients
Aug 14, 2024
The Secret to Letting Go of Doubt and Run Your Business with Confidence
Aug 07, 2024
How to Establish Yourself As an Expert and Stand Out in A League of Your Own
Jul 31, 2024
The Framework to Become a Magnet for Premium Patients
Jul 24, 2024
How to Build A High-Performing Team
Jul 17, 2024
The Simple Shift That Will Transform Your Business (and Profitability)
Jul 10, 2024
10 Website and Branding Mistakes (+ Expert Solutions) with Smith and Crawford Company
Jul 03, 2024
3 Shifts to Achieve Weekly Premium Sales on Repeat
Jun 26, 2024
How to Sell Skincare with Confidence and Boost Your Med Spas Revenue
Jun 19, 2024
The #1 Trait That Sets Apart the CEO's Who Succeed
Jun 12, 2024
Transforming Weight Loss Shots to Premium Programs
Jun 05, 2024
10 Tips to Beat the Summer Slump and Sell More During Slow Seasons
May 29, 2024
Designing Your Practice's Brand Architecture
May 22, 2024
Strategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea Smith
May 15, 2024
How To Make Millions From Your Menu
May 08, 2024
Going After Big Goals With Kris Pritchard of Deja You Medical
Apr 05, 2024
Revenue Generating Teams with Lori Wimmer of Simplified HR
Mar 15, 2024
Leveling Up Your Med Spa with Andrea Ramirez
Feb 23, 2024
3 Systems for Rapid Growth
Feb 18, 2024
The #1 Thing Our Most Successful Clients Possess
Feb 09, 2024
The Psychology Behind Selling Comprehensive Packages
Feb 01, 2024
My Word for 2024
Jan 25, 2024
CEO Optimization To Hit Your Business + Personal Goals in 2024
Jan 18, 2024
What To Do About Customer Acquisition for Med Spas
Jan 13, 2024
Reinvention in 2024: Creating BIG Results
Dec 19, 2023
Finding Support for 2024 with Ashleigh Ramshaw
Dec 15, 2023
Finish 2023 Strong
Dec 07, 2023
Profitable Patient Ecosystem
Dec 06, 2023
The Cost of Being "Affordable"
Nov 16, 2023
Leveling Up For Big Growth
Nov 10, 2023
Selling Confidently in a Small Town with Dr. Tanya Williams
Oct 26, 2023
6 Counterintuitive Ways To Build A Strong Med Spa Brand
Oct 25, 2023
Launching New Things Profitably
Sep 28, 2023
Obstacles Costing You Bank
Sep 24, 2023
The Blueprint for Selling Premium Event
Sep 15, 2023
How We Help You Grow
Aug 24, 2023
Leading with Clarity: 8 Essential Mindset Shifts for Med Spa Owners' Success
Aug 17, 2023
Proven Strategies to Skyrocket Skincare Sales in Your Med Spa
Aug 14, 2023
Habit Hacks: Building a Blueprint for Success in Your Med Spa
Jul 30, 2023
Fixing the Leaky Bucket
Jul 13, 2023
The 6-Figure Mistake
Jul 06, 2023
Avoid the Summer Sales Slump
Jun 29, 2023
Record-Breaking Sales Days
Jun 28, 2023
The Destination not the Plane
Jun 11, 2023
Over-Communicating
Jun 01, 2023
Hunter and Farmer Marketing
May 25, 2023
Quantity Before Quality
May 24, 2023
The Offer is Queen
May 11, 2023
10 Things To Stop Doing To Grow Faster
May 04, 2023
Building an Unstoppable Team with Juli Rogerson from Quartz Mind, Body + Skin
Apr 28, 2023
Scaling Your Med Spa with Megan Hagley from Pur Aesthetics
Apr 20, 2023
Coaching Your Team to Sell More
Apr 15, 2023
Growing An Aesthetic Practice from Scratch with Robyn from EverGlow Medical Aesthetics
Apr 06, 2023
Building Authority and Expertise
Mar 31, 2023
Helping Patients Decide
Mar 30, 2023
Creating and Naming New Things
Mar 16, 2023
Elevated Selling Systems
Mar 10, 2023
Productivity That Drives Revenue
Mar 02, 2023
Friction vs Flow When Selling
Jan 28, 2023
Becoming Competition Proof
Jan 07, 2023
The Start-Up Year
Dec 31, 2022
SEO & Google Ads Growth Strategies with Glenneth Reed
Dec 16, 2022
Fixing What's Not Working
Dec 14, 2022
Recession Proofing Your Med Spa
Dec 04, 2022
Successfully Hiring Social Media + Digital Marketing Agencies with Andrea Smith of Smith Social Company
Nov 03, 2022
The Commodity Med Spa Problem
Oct 28, 2022
The Four Money Models
Oct 10, 2022
Getting Out of Overwhelm
Sep 26, 2022
Crash Discounting
Sep 10, 2022
A Makeover For Your Menu
Sep 04, 2022
What To Do With Price Sensitive Patients
Aug 26, 2022
Should I Invest in Organic Social or Paid Ads? (PART 2)
Aug 19, 2022
Should I Invest in Organic Social or Paid Ads? (PART 1)
Aug 18, 2022
Mindset Shifts for Success
Jul 29, 2022
Relationship Marketing
Jul 21, 2022
Low vs High Ticket Offers
Jul 15, 2022
Launching New Offers
Jul 07, 2022
Non-Slimy Marketing
Jun 30, 2022
No Patient Left Behind
Jun 23, 2022
Why Your Current Menu of Services is Killing Sales
Jun 16, 2022
Where the Medical Aesthetics Industry is Going
Jun 09, 2022
Being Unique
May 13, 2022
Your Base Marketing Funnel
May 05, 2022
Lessons Learned from 100 Episodes
Apr 28, 2022
Creating WOW Experiences
Apr 21, 2022
Results Driven Messaging
Apr 15, 2022
The 1-Hour CEO
Apr 04, 2022
Guaranteed Success
Mar 25, 2022
Default Thinking
Mar 17, 2022
Cohesive Experiences
Mar 12, 2022
Magnetic Marketing
Mar 06, 2022
The Art of Thinking BIG
Feb 26, 2022
Ambition With Ease
Feb 18, 2022
Joyful Marketing
Feb 17, 2022
Shifting Your Marketing - Scaling Your Team Series 3
Feb 03, 2022
Shifting Your Delivery - Scaling Your Team Series 2
Jan 27, 2022
Shifting Your Identity - Scaling Your Team Series 1
Jan 20, 2022
Creating Epic Results
Jan 13, 2022
My Top Lessons from 2021
Jan 04, 2022
BONUS: The Skin CEO School
Dec 28, 2021
Profitability Simplified
Dec 21, 2021
Clarity on your Vision
Dec 07, 2021
Lessons From Scaling a Multi-Location Aesthetic Business with Dr. Justin Harper of Juvly Aesthetics
Nov 23, 2021
Building a Million Dollar Business You Love with Becca Pike of Massage Strong
Nov 16, 2021
Visibility Results and Mistakes (Part 3)
Nov 02, 2021
Visibility Success (Part 2)
Oct 30, 2021
Visibility Planning (Part 1)
Oct 29, 2021
Time Simplified Replay
Oct 12, 2021
3 Myths Keeping You Too Busy to Grow Your Business
Oct 05, 2021
BONUS: Time Simplified Special Invite
Oct 05, 2021
Practitioner vs CEO vs Business Owner
Sep 29, 2021
From Busy Practitioner to Aesthetic CEO with Gina Kaufman of Solstice Med Spa
Sep 21, 2021
Sell Yourself First
Sep 14, 2021
The Model
Sep 11, 2021
The Predictable Retail Revenue Formula
Aug 31, 2021
Stand Out Marketing Principles
Aug 26, 2021
Coaching Principles for Success
Aug 19, 2021
Your Marketing Ecosystem
Aug 13, 2021
The New Rules for Marketing
Aug 04, 2021
Market Sophistication
Jul 27, 2021
Social Media Consistency
Jul 20, 2021
Turning Strangers into Customers with The Lashpreneur, Tara Walsh
Jul 13, 2021
The Belief Diamond
Jul 06, 2021
Good to Great
Jun 29, 2021
Narrowing Your Focus
Jun 22, 2021
Less Hustle, More Money + Enjoyment
Jun 15, 2021
Less Hustle, More Money + Enjoyment
Jun 15, 2021
Expert Self Coaching
Jun 09, 2021
Best of The Skin CEO: How To Get Your Business Discovered on Google
Jun 01, 2021
Five-Figure Consults
May 25, 2021
Pricing, Discounts and Other Money Myths
May 18, 2021
CEO Questions for Growing Your Business
May 12, 2021
Uncomplicating Your Business
May 04, 2021
Making Decisions Like a CEO
Apr 27, 2021
The Key to Creating the Business and Life You Want
Apr 20, 2021
Creating Income Outside of Appointments
Apr 13, 2021
Why I Closed Down The Skin Socialite Membership
Apr 08, 2021
Making Yourself Irresistible to Potential Customers
Mar 30, 2021
Are you Pulling the Correct Lever in Your Business?
Mar 23, 2021
Crafting Irresistible Offers
Mar 16, 2021
How to Use Social to Network Locally
Mar 10, 2021
Services vs. Ecommerce vs. Digital Products: Which Business Model is Best?
Mar 02, 2021
Ready to Become an Aesthetic or Beauty Educator?
Feb 23, 2021
A Simple, Doable Visibility Plan for Your Business
Feb 16, 2021
The Expert Effect: Use It to Become the Go-to in Your Market
Feb 09, 2021
2021 Marketing Success
Feb 02, 2021
2021 Marketing Trends and Predictions
Jan 28, 2021
The #1 Thing That Will Kill Your 2021 Marketing Goal
Jan 26, 2021
How to SMASH your goals in 2021
Jan 20, 2021
Organic and Paid Growth Hacks training with Tammy Cannon
Jan 08, 2021
One Year, 100 Wins
Oct 20, 2020
4 Rules For Standing Out Online
Oct 13, 2020
7 Types of Content to Build Your Authority Online
Oct 06, 2020
Aesthetician or Virtual Assistant? Who Should Your Next Hire Be?
Sep 29, 2020
Building a Successful Brow Empire with Melissa Pruett
Sep 22, 2020
Take the Leap!
Jul 21, 2020
How to Differentiate From Your Competitors With Milan Kowalewski of Milan Marketing and Media
Jun 23, 2020
Elevate Your Brand, Vision and Purpose With Marika Beroukas of the Aesthetic Creative
Jun 18, 2020
Rock Your FB & IG Ads in 2020!
Jun 09, 2020
Why Follower Count Doesn't Matter as Much as This One Thing
Jun 02, 2020
How Personal Should You Be on Social Media?
May 26, 2020
How to Stand out in a Crowded Market on Social
May 19, 2020
Let's Talk About Why Social Media Is Such a Drain and What to Do About It
May 12, 2020
Making 2020 Your Breakthrough Year
May 05, 2020
How to Show up on Social in Times of Crisis
Mar 25, 2020
The Path to Your Dream Business (Part 3)
Oct 22, 2019
How To Cast a Dream Vision for Your Business (Part 2)
Oct 15, 2019
Why Your Business Isn't Growing
Oct 09, 2019
The 6 Pillars of a Rock Solid Business Foundation
Sep 19, 2019
How To Get Your Business Discovered on Google
Sep 03, 2019
How to Create Awesome Photos with your Phone
Aug 27, 2019
Tips for Creating a "Wow" Experience for Your Patients
Aug 20, 2019
Top 5 Questions to Ask Before Investing in an Aesthetic Device
Aug 13, 2019
What's the Most Important Thing to Have When Advertising Your Business?
Aug 01, 2019
What to Focus on When It Comes to the FB and IG Algorithm
Jul 09, 2019
How to Grow Your Practice or Spa with Email Marketing
Jul 02, 2019
4 Simple Steps to Attract New Patients with Facebook Ads
Jun 25, 2019
How to Never Run out of Marketing Ideas to Book out Your Practice
Jun 17, 2019
3 Ways To Improve SEO For Aesthetic Practices
Jun 05, 2019
Improve Patient Outcomes and Profits with Jason Merkin
May 25, 2019
3 Mindset Shifts To Uplevel Your Business Again and Again
May 23, 2019
Habits of 7-figure MDs: Taking Actionable Steps Toward Achieving Goals
May 13, 2019
Avoid These Social Media Mistakes
May 09, 2019
How To Use Instagram To Grow Your Practice
Apr 20, 2019
3 Secrets to Getting More Patients With Social Media
Mar 28, 2019
The #1 Key To Successfully Marketing Your Aesthetic Practice
Mar 22, 2019
Introduction
Mar 05, 2019