Ad Age Marketer's Brief
By E.J. Schultz & Adrianne Pasquarelli
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Category: Business News
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Episodes: 267
Description
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
| Episode | Date |
|---|---|
|
How Opill is marketing the first over-the-counter birth control pill
|
May 01, 2024 |
|
How Smucker is adjusting its media mix to reach Gen Z
|
Apr 24, 2024 |
|
How Babylist grew from a baby registry site to a $400 million media and commerce business
|
Apr 17, 2024 |
|
Inside the Thomson Reuters rebrand with CMO David Carrel
|
Apr 10, 2024 |
|
How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
|
Apr 03, 2024 |
|
How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
|
Mar 27, 2024 |
|
Why Zappos remains customer-centric after 25 years
|
Mar 20, 2024 |
|
How to make first-party data work for your brand, presented by Vericast
|
Mar 18, 2024 |
|
VAB’s Sean Cunningham on what marketers should know about media
|
Mar 13, 2024 |
|
How Dunkin’s Super Bowl spot came together
|
Mar 06, 2024 |
|
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
|
Feb 28, 2024 |
|
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
|
Feb 21, 2024 |
|
Why Visa is hitching a ride with Formula 1
|
Feb 14, 2024 |
|
Why Merrell and Saucony are taking more creative in-house
|
Feb 07, 2024 |
|
Ad targeting and climate change
|
Jan 31, 2024 |
|
Dr. Squatch’s John Ludeke on bringing humor to men’s grooming
|
Jan 24, 2024 |
|
Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl
|
Jan 17, 2024 |
|
How Juliet Wine is making boxed wine more upscale
|
Jan 10, 2024 |
|
How GoDaddy is helping entrepreneurs go digital
|
Dec 20, 2023 |
|
2023 Marketers of the Year
|
Dec 11, 2023 |
|
How True Religion is marketing its Gen Z comeback
|
Dec 07, 2023 |
|
How Listerine fights inequities and finds opportunities
|
Nov 30, 2023 |
|
Tubi’s strategy for maintaining Super Bowl momentum
|
Nov 15, 2023 |
|
Inside beverage brand Recess’s new marketing and distribution strategy
|
Nov 08, 2023 |
|
Formula 1 comes to Vegas—how brands can capitalize
|
Nov 01, 2023 |
|
Behind Victoria’s Secret’s rebrand and what comes next
|
Oct 25, 2023 |
|
How Southwest Airlines plans to restore consumer confidence this holiday season
|
Oct 18, 2023 |
|
Reckitt CMO on delivering performance, brand loyalty and diversity
|
Oct 11, 2023 |
|
From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image
|
Oct 04, 2023 |
|
Fender Music’s Evan Jones on growing an already iconic brand
|
Sep 27, 2023 |
|
Inside Susan Alexandra's recent brand partnerships
|
Sep 20, 2023 |
|
Reddit’s Roxy Young comments on Wall Street Bets, her new community role, and pasta
|
Sep 13, 2023 |
|
Why Fossil is using New York Fashion Week to reintroduce its brand to new customers
|
Sep 06, 2023 |
|
Sam’s Club’s Austin Leonard on future of retail media
|
Aug 30, 2023 |
|
Why brands should be thinking about accessibility
|
Aug 23, 2023 |
|
Why Jolie is marketing shower heads as beauty products
|
Aug 16, 2023 |
|
How Malibu is turning summer from a season to a mindset
|
Aug 09, 2023 |
|
Behind Paw Patrol’s enduring appeal and upcoming movie
|
Aug 02, 2023 |
|
Stellantis agency and creative strategy
|
Jul 26, 2023 |
|
How US Bank is tackling language barriers in finance
|
Jul 19, 2023 |
|
How Portillo’s markets Chicago hot dogs outside the Windy City
|
Jul 12, 2023 |
|
Lessons from ‘Barbie’ buzz and what the attention means for Mattel
|
Jul 05, 2023 |
|
Behind the marketing of Starry
|
Jun 28, 2023 |
|
Away’s new CMO on TV strategy, travel trends and Pride Month
|
Jun 21, 2023 |
|
How Papa Johns targeted Gen Z with its new papadia
|
Jun 14, 2023 |
|
Why Toms Shoes is committed to mental health and LGBTQ+ support
|
Jun 07, 2023 |
|
How Light and Fit celebrated flavor and cravings in new rebrand
|
May 31, 2023 |
|
How Geico is growing its brand with better targeting, media and messaging
|
May 24, 2023 |
|
Why Verizon created its Verizon Value organization
|
May 17, 2023 |
|
Why American Girl is using 90s nostalgia and collaborating with Jeni’s Splendid Ice Creams
|
May 10, 2023 |
|
How Volvo is putting women in the driver’s seat
|
May 03, 2023 |
|
Why ADT is marketing its Google partnership and what comes next
|
Apr 27, 2023 |
|
How Tillamook became a national brand
|
Apr 19, 2023 |
|
How e.l.f. Beauty’s Super Bowl spot with Jennifer Coolidge boosted the brand
|
Apr 12, 2023 |
|
Dove CMO on making purpose work and avoiding AI hype
|
Apr 05, 2023 |
|
How Church & Dwight drops the hammer on growth
|
Mar 29, 2023 |
|
Why Acrisure introduced itself behind sports arena naming rights
|
Mar 22, 2023 |
|
Purpose marketing hits and misses
|
Mar 15, 2023 |
|
How cosmetics brand Lush does corporate activism
|
Mar 08, 2023 |
|
How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing
|
Mar 01, 2023 |
|
How hospital system New York Presbyterian is helping patients prioritize wellness
|
Feb 22, 2023 |
|
The purpose behind PurposeBuilt Brands
|
Feb 15, 2023 |
|
Super Bowl ad preview
|
Feb 08, 2023 |
|
How Del Taco leaned into value—and is taking on bigger rivals in QSR
|
Feb 01, 2023 |
|
Purpose marketing hits and misses
|
Jan 30, 2023 |
|
John Pepper on how John Smale changed P&G and marketing
|
Jan 25, 2023 |
|
How Philips reorganized its 3,000 global marketers
|
Jan 18, 2023 |
|
How Canada Goose is working with influencers and emphasizing sustainability
|
Jan 11, 2023 |
|
How Levi’s is tapping into trends for both Gen Z shoppers and older brand loyalists
|
Jan 04, 2023 |
|
Liquor marketing secrets from the creator of Hendrick's Gin
|
Dec 14, 2022 |
|
How Clorox manages through turmoil and still has fun
|
Dec 07, 2022 |
|
Inside DoorDash’s in-house creative studio
|
Nov 30, 2022 |
|
Purpose Marketing Hits and Misses Vol. 3
|
Nov 16, 2022 |
|
Inside advertising's family affair
|
Nov 09, 2022 |
|
Sonic’s marketing pivot
|
Nov 02, 2022 |
|
How On is gaining ground on sneaker rivals
|
Oct 26, 2022 |
|
How Wrangler is marketing to Gen Z as well as older brand loyalists
|
Oct 19, 2022 |
|
How AmEx is courting Gen Z and marketing its brand amid new consumer behavior
|
Oct 12, 2022 |
|
The dudes behind Dude Wipes on why they're succeeding
|
Oct 05, 2022 |
|
Purpose Marketing Hits and Misses Vol. 2
|
Oct 03, 2022 |
|
Upwork’s CMO on marketing strategies and the Great Resignation
|
Sep 28, 2022 |
|
How Mailchimp is moving beyond email marketing
|
Sep 21, 2022 |
|
How Ghost is building a lifestyle sports nutrition brand
|
Sep 14, 2022 |
|
Waze’s marketing plan
|
Sep 07, 2022 |
|
How Airbnb’s ad playbook has evolved with the market
|
Aug 31, 2022 |
|
Purpose Marketing Hits and Misses Vol. 1
|
Aug 29, 2022 |
|
SmileDirectClub’s telehealth strategy
|
Aug 24, 2022 |
|
How Meta made everyone aware of the metaverse
|
Aug 17, 2022 |
|
How online real estate company Opendoor is building awareness
|
Aug 10, 2022 |
|
How Claire’s is connecting with ‘Zalpha’, the combined group of Gen Z and Gen Alpha
|
Aug 03, 2022 |
|
Behind a brand refresh, and a new campaign, for Noodles & Company
|
Jul 27, 2022 |
|
TopGolf’s rise
|
Jul 20, 2022 |
|
How to avoid Greenwashing
|
Jul 18, 2022 |
|
How baseball’s CMO is pitching new fans
|
Jul 13, 2022 |
|
New Progressive CMO talks spending strategy amid downturn and marketing to Gen Z
|
Jul 06, 2022 |
|
How Michaels is marketing its brand amid rising prices
|
Jun 29, 2022 |
|
P&G’s Brent Miller on how the company goes way beyond Pride Month
|
Jun 22, 2022 |
|
Morgan Stanley CMO on economic downturn and its agency search
|
Jun 15, 2022 |
|
Inside A&W Restaurants’ Recipe for Survival
|
Jun 08, 2022 |
|
Pride marketing
|
Jun 06, 2022 |
|
Accenture’s marketing plan
|
Jun 01, 2022 |
|
Why craft-brewer Dogfish Head is moving ‘beyond beer’
|
May 25, 2022 |
|
How Behr Paint is tapping into trends to attract younger customers
|
May 18, 2022 |
|
Liquor marketing
|
May 11, 2022 |
|
GSK Health U.S. CMO Katie Williams on going independent
|
May 04, 2022 |
|
Earth Day marketing wins and losses
|
May 02, 2022 |
|
Kroger Precision Marketing on the future of retail media
|
Apr 27, 2022 |
|
Dick’s Sporting Goods on the need for physical stores and how the chain is considering the metaverse
|
Apr 20, 2022 |
|
Chewy’s new CMO on having pets as customers and building brand growth
|
Apr 13, 2022 |
|
Now pitching for the Mets: Andy Goldberg
|
Apr 06, 2022 |
|
Miller Lite’s marketing moves
|
Mar 30, 2022 |
|
Orangetheory’s Chief Brand Officer on collaborating with Steve Aoki and other marketing strategies
|
Mar 23, 2022 |
|
How ‘collective convergence’ drives food trends—and why that matters
|
Mar 16, 2022 |
|
How Square is positioning brands for a post-COVID world
|
Mar 09, 2022 |
|
How Oikos is giving the yogurt category a good workout
|
Mar 02, 2022 |
|
New JPMorgan Chase CMO Carla Hassan on DE&I, the metaverse and personalization
|
Feb 23, 2022 |
|
Running ads on cars
|
Feb 16, 2022 |
|
Super Bowl ad preview
|
Feb 07, 2022 |
|
How the ANA plans to follow the money in programmatic
|
Feb 02, 2022 |
|
Why marketing is driving Hyperice's growth in the crowded fitness sector
|
Jan 26, 2022 |
|
Why Applebee’s is turning its customers into marketers
|
Jan 19, 2022 |
|
Why Hormel has gone nuts
|
Jan 12, 2022 |
|
How Marriott is navigating the pandemic and finding its way into the metaverse
|
Jan 05, 2022 |
|
How Campbell’s is riding the cookie craze
|
Dec 22, 2021 |
|
Marketers of the Year
|
Dec 15, 2021 |
|
Managing the CMO-CEO relationship
|
Dec 08, 2021 |
|
Why Albertsons is starting its own retail media network
|
Dec 01, 2021 |
|
How eBay is positioning itself this holiday season
|
Nov 17, 2021 |
|
How buy now, pay later brand Affirm is building brand awareness
|
Nov 10, 2021 |
|
How Roomba is marketing its robot vacuum
|
Nov 03, 2021 |
|
How Angi is building brand awareness in the home services industry
|
Oct 27, 2021 |
|
S is for Sesame Workshop
|
Oct 20, 2021 |
|
Comfort food and fall flavor trends
|
Oct 13, 2021 |
|
How 7-Eleven is using influencers to boost its brand
|
Oct 05, 2021 |
|
Lexus goes for younger buyers
|
Sep 29, 2021 |
|
How the U.S. Army created a modern-day marketing center
|
Sep 22, 2021 |
|
Why backpack seller State Bags is seeing a surge in demand
|
Sep 15, 2021 |
|
Promoting restaurants as the pandemic continues
|
Sep 08, 2021 |
|
Auto marketing trends
|
Sep 01, 2021 |
|
How language is the key to unlocking consumer behavior
|
Aug 25, 2021 |
|
How the owner of Zales, Jared and Kay is enhancing its luster for younger shoppers
|
Aug 18, 2021 |
|
Kraft Heinz brand renovations
|
Aug 11, 2021 |
|
How resale platform StockX is moving beyond sneakers
|
Aug 04, 2021 |
|
How American Eagle is tapping into teen trends for back-to-school
|
Jul 28, 2021 |
|
Spirits marketing that stands out
|
Jul 21, 2021 |
|
Marketing a new MLS team
|
Jul 14, 2021 |
|
McCormick’s Alia Kemet on spicing up in-house marketing
|
Jul 07, 2021 |
|
Multicultural vaccine marketing
|
Jun 30, 2021 |
|
How Merrell is working to make the outdoors more diverse
|
Jun 23, 2021 |
|
Rethinking women’s pro sports
|
Jun 16, 2021 |
|
Yum Brands CMO on brand-boosting strategies
|
Jun 09, 2021 |
|
Carvel leans into nostalgia
|
Jun 02, 2021 |
|
Inside LG’s new gaming-driven content strategy
|
May 27, 2021 |
|
Robinhood on the crop of new investors and GameStop
|
May 19, 2021 |
|
Kellogg’s chief growth officer on data, e-commerce and personalization
|
May 12, 2021 |
|
Why people returning to cities are investing in furniture rentals
|
May 05, 2021 |
|
Why Goldfish turned to TikTok to court older snackers
|
Apr 28, 2021 |
|
Esports marketing
|
Apr 22, 2021 |
|
How USAA is using lessons learned in the pandemic to grow its brand
|
Apr 14, 2021 |
|
MLB marketing
|
Apr 07, 2021 |
|
Using EV charging as an ad network
|
Mar 31, 2021 |
|
How the travel industry is faring after a disastrous 2020
|
Mar 24, 2021 |
|
The challenges of vaccine marketing for health care brands
|
Mar 17, 2021 |
|
Why breakfast is the most important meal on Wendy’s menu
|
Mar 10, 2021 |
|
How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours
|
Mar 03, 2021 |
|
How Staples is preparing for the back-to-office shift
|
Feb 24, 2021 |
|
Jimmy John’s CMO dishes on the brand’s new storytelling approach
|
Feb 17, 2021 |
|
Super Bowl hits and misses
|
Feb 10, 2021 |
|
What’s ahead for the wedding industry
|
Feb 03, 2021 |
|
Super Bowl ad update
|
Jan 28, 2021 |
|
Celebrity booze brands
|
Jan 20, 2021 |
|
What’s driving new trends in personal finance
|
Jan 13, 2021 |
|
How Little Caesars is taking on Big Pizza
|
Jan 06, 2021 |
|
America's Hottest Brands
|
Dec 30, 2020 |
|
From marketer to CEO
|
Dec 23, 2020 |
|
How Hydrow, a rowing rival to Peloton, is building its brand
|
Dec 16, 2020 |
|
Marketers of the Year
|
Dec 10, 2020 |
|
What Applebee's is doing differently to get through 2020
|
Dec 02, 2020 |
|
Heineken USA’s innovation and ecommerce push
|
Nov 25, 2020 |
|
How Lululemon is using Mirror to train for the future
|
Nov 18, 2020 |
|
How King Arthur Baking is preparing for the holidays after its pandemic rise
|
Nov 11, 2020 |
|
Why Etsy is surging, and what it means for holiday
|
Nov 05, 2020 |
|
How COVID-19 has changed CVS’ strategy
|
Nov 03, 2020 |
|
ANA's Bob Liodice on this year's Masters of Marketing
|
Oct 20, 2020 |
|
How brands can use neuroscience to solve COVID social distancing dilemmas in ads
|
Oct 20, 2020 |
|
Leading Frito-Lay's in-house agency
|
Oct 07, 2020 |
|
There’s no marathon, but New York Road Runners is still running ahead
|
Sep 30, 2020 |
|
How Domino's is changing during COVID-19
|
Sep 23, 2020 |
|
Why RV renting is still a big trend this fall
|
Sep 16, 2020 |
|
Bringing mochi to the masses
|
Sep 09, 2020 |
|
How General Mills is creating marketing change during COVID-19
|
Sep 02, 2020 |
|
The creative evolution of retail store Camp
|
Aug 26, 2020 |
|
COVID-19 has transformed diners’ definition of convenience
|
Aug 19, 2020 |
|
The long-term real estate effects of COVID-19
|
Aug 12, 2020 |
|
Sonic Drive-In's brand overhaul
|
Aug 05, 2020 |
|
America's Hottest Brands
|
Jul 29, 2020 |
|
Wyndham CMO on new travel trends
|
Jul 22, 2020 |
|
How a Black-owned coffee startup is handling its newfound buzz
|
Jul 15, 2020 |
|
Halloween's COVID-19 candy outlook: Trick or treat?
|
Jul 08, 2020 |
|
Head of resale site ThredUp on thrifting during the pandemic and the Facebook boycott
|
Jul 01, 2020 |
|
Why Kohl's is switching up its back-to-school playbook
|
Jun 24, 2020 |
|
Restaurant industry trade group hires an agency for a push to get diners back
|
Jun 17, 2020 |
|
Museum of Ice Cream gets ready for summer amid COVID-19
|
Jun 10, 2020 |
|
How play and dine chain Main Event pivoted due to COVID-19
|
Jun 03, 2020 |
|
Summer marketing during the pandemic
|
May 26, 2020 |
|
At-home hair coloring soars during COVID-19
|
May 20, 2020 |
|
How Vans is pivoting in the pandemic
|
May 13, 2020 |
|
How Mattel is helping stressed-out parents during COVID-19
|
May 06, 2020 |
|
Fernando Machado on marketing during and after COVID-19
|
Apr 29, 2020 |
|
Assessing marketer pandemic response
|
Apr 22, 2020 |
|
From marketer to CEO
|
Apr 15, 2020 |
|
The road to travel recovery post COVID-19
|
Apr 08, 2020 |
|
Nick Kokonas on how restaurants can make it through COVID-19
|
Apr 01, 2020 |
|
A psychologist’s advice for brands dealing with the pandemic
|
Mar 25, 2020 |
|
Coronavirus response ads begin
|
Mar 20, 2020 |
|
How marketers are handling COVID-19
|
Mar 18, 2020 |
|
Mike Haracz dishes on Szechuan Sauce, Wendy’s and barbecue-related shenanigans
|
Mar 11, 2020 |
|
Building a food community
|
Mar 04, 2020 |
|
Anti-snob cocktail marketing
|
Feb 26, 2020 |
|
The why behind AI at skincare startup Proven
|
Feb 19, 2020 |
|
CKE’s new focus on its Happy Star
|
Feb 12, 2020 |
|
Marketing wellness into a brand
|
Feb 05, 2020 |
|
TrueCar gets a facelift
|
Jan 29, 2020 |
|
Auto Show Marketing
|
Jan 22, 2020 |
|
Super Bowl ad chatter
|
Jan 15, 2020 |
|
Marketing New Year’s resolutions
|
Jan 08, 2020 |
|
Non-alcoholic booze
|
Dec 18, 2019 |
|
Marketers of the Year
|
Dec 09, 2019 |
|
Curly fry attitude
|
Dec 04, 2019 |
|
Cola Wars
|
Nov 27, 2019 |
|
Holiday retail marketing
|
Nov 20, 2019 |
|
Bringing pep back to milk
|
Nov 13, 2019 |
|
Data-driven tourism marketing
|
Nov 06, 2019 |
|
Retail trends and female CMOs
|
Oct 30, 2019 |
|
Mondelēz's CMO on data and intuition
|
Oct 23, 2019 |
|
Beer marketing
|
Oct 16, 2019 |
|
Data Privacy
|
Oct 09, 2019 |
|
ANA ‘Masters of Marketing’ Preview
|
Oct 02, 2019 |
|
Behind Kind’s health and wellness messages
|
Sep 25, 2019 |
|
Sports in focus at Zenni
|
Sep 18, 2019 |
|
Scaling d-to-c
|
Sep 11, 2019 |
|
‘Made in USA’ marketing
|
Sep 04, 2019 |
|
B-Dubs CMO on man caves and chicken sandwiches
|
Aug 28, 2019 |
|
DraftKings bets big on first-ever in-house campaign as NFL season looms
|
Aug 21, 2019 |
|
Shake Shack’s CMO isn’t a fan of paid media
|
Aug 14, 2019 |
|
H&R Block gets personal
|
Aug 07, 2019 |
|
Healthy food marketing
|
Jul 30, 2019 |
|
Liquor marketing
|
Jul 24, 2019 |
|
RXBar CMO thinks beyond bars
|
Jul 16, 2019 |
|
Branded Entertainment
|
Jul 09, 2019 |
|
Pizza Hut's brand heritage
|
Jul 03, 2019 |
|
America's Hottest Brands
|
Jun 24, 2019 |
|
What the NFL's new ad code means for beer
|
Jun 19, 2019 |
|
A Marketer’s Brief guide to Cannes
|
Jun 14, 2019 |
|
Why Twitch is a treat for brands like Hershey
|
Jun 04, 2019 |
|
Sunscreen Dreams
|
May 28, 2019 |
|
It’s sugar time
|
May 21, 2019 |
|
Non-profit marketing
|
May 14, 2019 |
|
Meal delivery marketing
|
May 07, 2019 |
|
Auto marketing insights
|
Apr 30, 2019 |
|
CMO hiring trends
|
Apr 24, 2019 |
|
Pain relief marketing
|
Apr 17, 2019 |
|
Cannabis marketing
|
Apr 09, 2019 |
|
Navigating the ad law minefield
|
Mar 27, 2019 |
|
Marketer’s Brief: Electrify America
|
Mar 25, 2019 |
|
Marketer's Brief: Bob Lachky
|
Mar 25, 2019 |
|
Marketer's Brief: Kraft Heinz
|
Mar 25, 2019 |