BiggerPockets Business Podcast

By BiggerPockets

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Subscribers: 315
Reviews: 2

Okenna oparah
 May 13, 2019
always admired j. Scott's success and an early fan of his blog. looking forward to getting a front row seat to his business knowledge!

 May 10, 2019
interesting podcast with dynamic hosts, excited to see where it goes!


Welcome to a real-world MBA, where entrepreneurs guide you through what it really takes to start, scale, and sell your own business.

Your hosts: J and Carol Scott, who left careers in corporate management to launch their own house-flipping business. Every Tuesday, you'll meet a new guest and learn actionable tips for hiring, firing, marketing, raising capital and more.

So whether you're looking to boost profits or bring a new idea to life, you'll come away informed and inspired. Tune in, and learn how to treat your business like a business!

Episode Date
38: Converting Customers Into Fans Who Grow Your Business for You with David Meerman Scott

Do you hate marketing? Do you hate sales? Do you wish there was an easy way to grow your customer base and your profits without relying on all the old bread-and-butter sales and marketing techniques that everyone else is using? 

Today’s guest provides us a path to business growth that doesn’t hinge on being a professional marketer or salesperson.

David Meerman Scott—bestselling author of 11 books, including the just released Fanocracy—explains to us why the most powerful marketing force on the planet isn’t social media, television commercials, or any other traditional marketing technique. Instead, it is the ability to convert our customers into loyal fans. And he tells us how we can convert customers in our businesses into super-fans, helping us to scale and grow our business in ways that we’ve never considered.

David uses everything from neuroscience research to the band Grateful Dead to show us how we can convert our customers into brand ambassadors for our businesses. Whether your business is a product or a service, whether you have a recurring relationship with your customers or you only engage with them once in a lifetime, David’s techniques will provide you the tools you need to get your customers to grow your business for you.

And make sure to listen for David’s suggestion on using selfies to grow your business! It's brilliant.

Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!

In This Episode We Cover:

  • How to create fandoms to grow your business
  • Discover how the 4 levels of proximity could help you get noticed
  • Why you should take more selfies
  • Characteristics that make a true fan
  • How to convert your customers into loyal fans
  • A story that turned David into a fan of a company
  • Giving freely vs. giving with the expectation of receiving something
  • Why you shouldn't pay for attention
  • And SO much more!

Links from the Show

Check the full show notes here:

Jan 14, 2020
37: Choosing the Right Niche—Follow a Business Startup Journey From Day 1 with J Scott

J Scott isn’t just the host of this podcast—he’s also a serial entrepreneur, who has a passion for starting businesses. And with 2020 now underway, J is finally ready to announce the launch of his latest endeavor, which he does right here on this episode of the BiggerPockets Business Podcast.

In this episode, J talks about his criteria for choosing an industry and a specific business, he details the new business that he’s launching this week, and he dives into the nitty-gritty details of his financial projections and growth strategy.

J tells us why “sexy” isn’t always the best choice for picking a business niche and how focusing on your existing strengths and expertise can help you create a “barrier to entry”—something that gives you a tremendous advantage over your competition and over others who might try to compete with you in the future.

Best yet, J has promised to come back every few months and update us on this new business journey, so that our listeners can learn from both his successes and his mistakes!

In This Episode We Cover:

  • J's backstory
  • Why sexy businesses have a ton of competition
  • The 4 things J looks for in a business
  • Plans to start a service business in the real estate industry
  • The kind of staff required to launch this business
  • Why redoing the existing website has been low priority compared to other marketing
  • The 2 sides of this business: emergency and rebuild
  • J's long-term plan
  • And SO much more!

Links from the Show

Check the full show notes here:

Jan 07, 2020
36: ALL NEW Tips, Inspiration, and Words of Advice From Some of Our Favorite 2019 Guests

In 2019, the BiggerPockets Business Podcast was launched. In the past eight months, we’ve gotten nearly ONE MILLION downloads, as well as some tremendously positive feedback.

Our guests have included entrepreneurs who are just starting out, entrepreneurs who have built eight-figure businesses, and everything in-between. We’ve talked to business owners who have raised hundreds of thousands of dollars on Shark Tank and have even talked the the Sharks themselves.

We’ve also talked to bestselling authors of some of our favorite business books and to coaches who help entrepreneurs reach their full potential.

Now that we’re entering 2020, we wanted to revisit with some of our favorite and most popular guests from last year, and get their words of wisdom, encouragement, and advice for the new year.

In this episode, we’re bringing back a number of our 2019 guests to give us their best actionable tips and suggestions for entrepreneurs and business owners. Whether you’re planning to launch a business in 2020, are looking to scale your business, or are trying to overcome some business obstacles, today’s show is for you.

In This Episode We Speak To:

  • Josh Dorkin - BiggerPockets Founder
  • Trevor Mauch - Founder of Carrot
  • Brent Underwood - Co-Founder of BrassCheck
  • Jay Papasan - Co-Author of The ONE Thing
  • Christina Gillick - Owner of
  • Alan Donegan - PopUp Business School Co-Founder
  • Andy Seth - Flow Founder & CEO
  • David Greene - Co-host of the BiggerPockets Podcast
  • David Hoffeld - Author of the book Science of Selling
  • And Paige Wilcox - Owner of Wilcox Wellness & Fitness

Links from the Show


Link to the full show notes here:

Dec 31, 2019
35: Starting a Brand New Business While Putting Family First with Carol Scott of Scott Silver Concierge Realty

Have you dreamed of starting a new business but can’t imagine how in the world you’d fit that into your already-packed family schedule? Love the idea of getting your significant other involved in your venture, so you can tackle the world together—power-couple style?

It CAN be done… and today’s guest is passionate about sharing how, with the right approach, you can even get the kids on board, too!

In this engaging episode, BiggerPockets Business Podcast host J Scott interviews his wife and co-host Carol Scott, as she launches a brand new business. Carol shares her expertise in leveraging the successes you’ve had in your personal and work life to create a company that generates income while prioritizing—and not compromising—your responsibilities at home.

Carol also provides actionable tips on creative hiring from the get-go to put together an impactful team that can help drive your vision. She also discusses the power in telling everyone you know, loud and clear, about what you’re doing.

Together, Carol and J teach how to instill values of collaborative entrepreneurship in the family and the crucial importance of a dedicated workspace to help shift mindsets, support one another, and make progress toward your goals.

And if you’re hung up on the expectation of perfectionism and doing it all, make sure you listen to Carol’s often-controversial take on how to overcome that unattainable, society-driven notion!

Enjoy, and subscribe to the BiggerPockets Business Podcast to continue learning throughout 2020 and beyond. Happy Holidays!

In This Episode We Cover:

  • Carol's backstory—from employee to stay-at-home mom
  • Her new business—a boutique real estate brokerage
  • What makes a real estate agent unique
  • The difference between working IN your business vs. working ON your business
  • How she juggles putting family first while running a business
  • The main reasons to hire somebody
  • Valuable tips on finding, interviewing, and hiring the right people
  • Advice for stay-at-home business owners
  • Family as the #1 priority
  • Tips for starting a business
  • And SO much more!

Links from the Show

Check the full show notes here:

Dec 24, 2019
34: From NO Business Experience to $40M in Sales and Shark Tank Success with Jamie and Brian Ratner of CertifiKID

Are you concerned that your lack of business experience is going to hinder your ability to start and grow a company? Do you think that being a marketing expert is a prerequisite to getting your first customers? Well, that’s not the case... and our guests today are here to prove it!

Jamie and Brian Ratner—co-founders of CertifiKID, a multi-million dollar family-focused deal site—are here to tell you about how they started their company without business degrees, without a big team, and without a big marketing budget. And on this episode, they teach us how you can bootstrap your business and how building a team that buys into your vision can propel you to success.

Jamie tells us how she stood on the street corner handing out flyers, trying to find that first customer. And Brian tells us how—10 years later—they were able to put themselves in front of some of the most influential investors on the planet. Brian also tells his story about how he went toe-to-toe with Kevin O’Leary (from Shark Tank), negotiating a deal that would bring them a big six-figure investment and a realization of one of their big business goals.

And if you’ve ever dreamed of being on Shark Tank, make sure you listen for Jamie’s tip on how to bypass the cattle-call auditions and get straight to the decision makers!

Check them out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!

In This Episode We Cover:

  • Why it's important to move quickly and be the first to market
  • How to hire employees by reaching out to customers
  • How they follow trends to never become boring to their customers
  • How they complement each other in their business
  • How they got into Shark Tank
  • How they plan for success and not failure
  • Why building a strong team is their #1 priority
  • Why you should make appropriate sacrifices
  • And SO much more!

Links from the Show

Check the full show notes here:

Dec 17, 2019
33: How to Generate Business No Matter the Product or Service with Pat Fenton

Having trouble generating business in your business? Having difficulty converting sales?

CEO, mentor, coach, and marketing expert Pat Fenton is here to talk about the principles of attracting—and converting—customers to your business. No matter what you offer, whether it’s a product or a service, the principles for getting business are the same.

Pat shares actionable steps on how to generate business, how to influence people to contact you, how to grow by expanding your network, how to create reciprocity, and how to add value above and beyond the competition to get continuous referrals and repeat business.

Make sure you listen for Pat’s words of wisdom about how to turn failure into success and how even those who fail the most can ultimately end up being the best.

Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!

In This Episode We Cover:

  • Why mentorship is a necessity
  • How you can strike out 7 out of 10 times and still be a superstar
  • Why top professionals like rejections
  • Why practice is where the money is made 
  • Building on existing relationships rather than starting over with new customers
  • What to be aware of in partnerships
  • Asking yourself what problems you are solving
  • Understanding the sales process
  • Why capital is not the driver of success
  • And SO much more!

Links from the Show

Check the full show notes here:

Dec 10, 2019
32: Building an App That Partners With Billion-Dollar Brands—But Only Because They "Just Got Started" With Wes Schroll and Tyler Kennedy

"If you wait until you have a perfect plan," says Fetch Rewards co-founder Tyler Kennedy, "you're never going to get started."

That line sums up Tyler's journey alongside his partner Wes Schroll. Today, they take us behind the scenes at their fast-growing startup, which employs 100-plus people and helps two million-plus app users earn discounts on everyday consumer products.

You'll learn how Fetch started "pivoting" right off the bat, how Tyler and Wes approached giant brands like Kraft and Dove (hint: start small), and how two magic words turn regular old customers into evangelists.

No matter what business you're in, you're in the business of looking for "win-win" arrangements. And in this interview, you'll learn how to do that from two creative, tenacious entrepreneurs who credit their success to getting started BEFORE they had it all figured out.

Download this episode, and make sure you're subscribed to the BiggerPockets Business Podcast so you won't miss the next one!

In This Episode We Cover:

  • What is Fetch Rewards
  • How the idea came to be
  • Focusing on the customer experience
  • The steps they took to build the app
  • How they scaled to 1.7 million users
  • How they earn money
  • Giving rewards to users (and getting even better at it)
  • What their company looks like from an organizational structure
  • Focusing on the customers first
  • The culture of the company
  • Why you should be a problem solver
  • Their individual roles
  • And SO much more!

Links from the Show

Check the full show notes here:

Dec 03, 2019
31: Leveraging Your Network to Launch and Grow Your Business with Gavin Steinberg

Do you have a business idea but are afraid that you don’t know enough about the industry to achieve success? Do you worry that you’ll hit a roadblock that will keep you from growing your business to its full potential? These are scary thoughts that plague many entrepreneurs, but there is a simple solution to overcoming these risks!  

Gavin Steinberg—real estate developer turned founder of the novel furniture subscription company The Everset—is here to tell you how he overcame these risks to his business. His solution is all about leveraging your network and finding other people who can help you navigate those areas of your business where you may not be the expert.

When Gavin decided to enter the world of furniture, he was like a fish out of water. It wasn’t an industry that he knew, but it was an industry that he wanted to be part of. Leveraging his relationships and relying on the help of others who did know the industry, Gavin was able to gain the expertise that he needed and lean on others to help his company grow and thrive. 

In this episode, he tells us how we should be constantly expanding our network and recruiting others to help us grow in areas where we don’t have the knowledge or experience to do it ourselves. 

Make sure you listen for Gavin’s words of wisdom about how unlikely it is that your first idea will drive your ultimate success and how you should embrace the changes your business will inevitably go through.

Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!

In This Episode We Cover:

  • How Gavin created a novel furniture subscription company
  • Where they offer their service and to whom
  • How he found his partner
  • How he's leveraging his network
  • Strategic partnership with real estate communities
  • Reaching out to customers by offering service as an amenity
  • 3 things furniture should have: quality, reasonable price, and looks
  • How they got their first customers
  • The ability to say no
  • And SO much more!

Links from the Show

Check the full show notes here:

Nov 26, 2019
30: How to Guarantee Profit From Day 1 with Mike Michalowicz

Do you worry that after everyone and everything else in your business is paid, there will be nothing left for you? Have you been taught to believe that the first several years of your business must involve constant financial struggle? Well, it doesn’t have to be that way!

Mike Michalowicz—author of five amazing business books, including The Toilet Paper Entrepreneur and Profit First—knows firsthand how important it is to ensure that you get paid each and every day. And in this episode, he teaches how to make sure that you’re profitable in your businesses from day one.

Mike tells us his story of entrepreneurship highs and lows. After two early successes, he found himself in dire straights, not bringing in enough money to pay his bills and falling into depression. But it was these struggles that made him realize that there was a better way of running his businesses—a way that would ensure that he could take care of his family while his businesses would continue to grow.

The formula is simple, even if it’s not obvious. Mike breaks it down step by step, so that even the most skeptical among us will realize that immediate business profits are just a simple mindset shift away. He helps us realize that profitability in our business is already “baked in” and that by changing our habits, we can start extracting it TODAY!

And make sure you listen for Mike’s business-changing idea: start slow, let it grow.

Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!

In This Episode We Cover:

  • How Mike discovered his vocation despite his big failure
  • Why you don’t have to be a billionaire to be successful
  • The significance of the profit first formula
  • The 5 foundational bank accounts
  • Why you should start slow, and let it grow
  • How one company switched to profit first and innovated their way to earning more
  • What companies with debt should do
  • The Parkinson's law
  • And SO much more!

Links from the Show

Check the full show notes here:

Nov 19, 2019
29: Scaling Multiple Businesses and Making a BIG Social Impact with Andy Seth

Want to "do well" AND "do good"? Andy Seth's done just that—building several businesses and doing big things in his community. In this episode, he shares how he did it.

You'll love hearing about Andy's journey from humble beginnings, like how he hustled at every turn and how he fought with what he calls "a terrible business partner"—his own ego! (Can anyone relate?)

Andy shares great tips for finding what you're really passionate about and maintaining your energy while juggling multiple pursuits. You'll learn why it's OK to bounce around as you look to make a real impact beyond success and money. And our conversation on hiring might totally change the way you look at job applicants.

Oh—and don't miss Andy's story about writing his book, Bling, in a shockingly short period of time. Andy is a super-thoughtful entrepreneur who's looking at the big picture and making a real difference in people's lives every day.

Check him out, and subscribe to the BiggerPockets Business Podcast so you won't miss our next show!

In This Episode We Cover:

  • Andy's upbringing and how he grew up struggling financially
  • Making $300K/year as a DJ in college
  • How he sold two tech companies before he graduated college
  • How to build businesses in parallel
  • How to not fall victim to your ego
  • His hiring and job description tips
  • How he was able to write a book in five days
  • Why he dislikes "world domination"
  • And SO much more!

Links from the Show

Check the full show notes here:

Nov 12, 2019
28: Marketing Funnels, Automation, and an Actual 4-Hour Work Week with Ryan Dossey

Whoa! Today's episode is a masterclass in building a business that runs without your day-to-day involvement.

You might have heard of Ryan Dossey the real estate investor, but today he takes us behind the scenes of Call Porter, his live call answering business, employing 27 people in St. Louis, Mo.

You won't find Ryan in the office, though. He lives 1,800 miles away. And because he's put an executive team in place, he can focus on his "superpowers": content marketing and big-picture strategy.

You'll love hearing Ryan's tips on how to keep remote employees accountable, why "core values" aren't B.S., and how to screen potential mentors/coaches to make sure they know what they're doing.

This is a seriously inspiring episode, and you'll walk away ready to automate and delegate those tasks you've been meaning to get off your plate.

Download this one, and subscribe so you won't miss the next BiggerPockets Business Podcast episode!

In This Episode We Cover:

  • Starting a call center catered to real estate investors
  • How he became good on the phone
  • How Call Porter works
  • Vetting and hiring the right people
  • How the St. Louis "accent" helps them close deals
  • How he used paid advertisement and funnels to get clients
  • Incredible tools to gain more leads
  • Training employees to convert leads
  • Using How to Win Friends and Influence People principles
  • Automating the whole business process
  • Benefits of having employees work from home
  • Why you should establish core values in your company
  • And SO much more!

Links from the Show

Check the full show notes here:

Nov 05, 2019
27: The 3-Step Social Media Strategy to Attract and Convert More Leads with Brendan Kane

There are tons of social media “experts.” But how many of them have gone from zero to one million followers in just 30 days?

Today's guest Brendan Kane did. And in this episode, he teaches us the straightforward strategy outlined in his book One Million Followers.

If you like the idea of attracting leads on social media but don’t know where to start, you’re in the right place. You’ll love Brendan’s simple recipe for creating content that attracts followers, spreads your message, and turns leads into customers. He's worked with everyone from Taylor Swift to dentists hoping to grow their practices—and his advice boils down to a few lessons you can apply right away.

This episode could gain you thousands of followers and help you form valuable connections. So don’t miss it! And subscribe to the BiggerPockets Business Podcast so you won’t miss the next one!

In This Episode We Cover:

  • How Brendan got into business online
  • From zero to 1 million followers in just 30 days
  • Which platform should you start with?
  • How much money do you need to spend?
  • His process involving hypothesizing, testing, and pivoting
  • 75,000 tests
  • 5 elements of content to test
  • 2 reasons you should test a lot
  • What makes a good content?
  • The concept of hook points
  • Targeting your core audience
  • Do you really need viral content?
  • And SO much more!

Links from the Show

Check the full show notes on BiggerPockets:

Oct 29, 2019
26: Fail Fast? No, Start Slow! Secrets from Building (and Exiting) the World’s Biggest Wine Brand with Michael Houlihan and Bonnie Harvey

How would you run your business differently if you started with the end in mind?

Today’s show is all about forming your exit strategy up front… and there’s no one more qualified to talk about that than the co-founders of Barefoot Wine.

Bonnie Harvey and Michael Houlihan weren’t even “wine people” when they went into business. Yet they found a way to outsell everyone else and eventually had giant companies competing to buy THEM. (They happily sold to Gallo in 2005.)

In this episode, you’ll learn the strategies that drove their explosive growth and the way in which you can apply them—no matter your experience level.

From the simple question that launched their business, to the pitfalls of “falling in love with your product,” to why every entrepreneur should meet business brokers for lunch once a month, this show is packed with practical, hard-won wisdom you can immediately implement.

Download this one, subscribe to the BiggerPockets Business Podcast, and share this episode with just one person who you think you would get value out of it!

In This Episode We Cover:

  • Barefoot’s (crazy!) origin story
  • The one-sentence piece of advice that guided their launch
  • Identifying a hidden opportunity in a competitive market
  • How to design an iconic logo
  • Why your market is more crucial than your product
  • Avoiding the unnecessary expenses that kill most businesses
  • How “worthy cause marketing” transformed their customers into advocates
  • How to take other brands' followers
  • The importance of ensuring your product display is correct
  • How to think about what retailers want
  • Preparing to sell a business
  • Using narrative storytelling to teach entrepreneurship
  • And SO much more!

Links from the Show

Listen on BiggerPockets:

Oct 22, 2019
25: What You Can Learn from a Company that Manages 12,000 Contractors with Ken Davis of TaskEasy

Today we get a peek inside a company that handles lawn care for 800,000 properties across the U.S.

And although few of us will ever build such a behemoth, trust us—you will learn a ton from this episode with TaskEasy CEO Ken Davis.

In it, you'll hear how Ken started the company to solve his own biggest headache, why TaskEasy zeroed in on mowing lawns, and the biggest operations challenges the company faces as it services thousands of clients.

Also, Ken speaks to the importance of doing right by your very first customers before scaling, why ideas are a dime a dozen (execution—not so much), and how the right mentors can save you a fortune.

Ken also reveals his No. 1 tip on how to automate processes in your own business. So if you are looking to get more organized and think strategically about how your business is set up, download this episode and subscribe to the BiggerPockets Business Podcast so you won't miss the next one!

In This Episode We Cover:

  • The original vision of TaskEasy
  • Starting a lawn care company without owning a single lawn mower!
  • The difficulty of hiring a contractor
  • The power of technology and automation
  • How he manages his contractors
  • Their business processes
  • How they handle issues and conflicts
  • The single most difficult support request they take
  • How to turn a synchronous experience in support
  • Why they do tasks manually first
  • How they're marketing evolved over time
  • Why you should focus on the "ones and tens"
  • Why you should surround yourself with mentors
  • And SO much more!

Links from the Show


Check full show notes on BiggerPockets:

Oct 15, 2019
24: LIVE from BPCon2019: Ask Us Anything!

All the BiggerPockets podcast hosts on stage in one place! 

This bonus episode was recorded at the BiggerPockets Conference last week in front of a live audience of more than 1,000 people at the Gaylord Opryland Resort in Nashville, Tennessee.

We turned the mics over to our members, who fired a bunch of great questions at Scott Trench and Mindy Jensen, Brandon Turner and David Greene, Joshua Dorkin, and J and Carol Scott.

Our panelists covered some nitty gritty real estate topics like tackling vacancy and how to invest IRA funds, as well as big-picture concepts like motivation, marketing, and how to teach family members the importance of investing at an early age. 

Also -- everyone reveals what animal they would be if they had to choose. And one member of the audience challenges David Greene to produce an analogy on the spot… listen to find out whether he performed under pressure. 

Our first conference in 7 years was a big success, and we’re so thankful to everyone who came out to learn, network, and have a great time.

Download this bonus episode, and be sure to subscribe to all three shows so you won’t miss an episode.

Oct 13, 2019
24: Achieving 'Time Freedom' and Franchising a Personal Training Business with Paige Wilcox

What if you documented every process that makes your business run?

Imagine how much easier it would be to scale and how much less stressful it would be to take a day (or week or month) off to spend with your family?

Today’s show is about creating standard operating procedures to make your life easier down the road. Paige Wilcox of Wilcox Wellness & Fitness breaks down how she and her husband built a personal training business that can run on autopilot—which eventually allowed them to open their first franchise.

You’ll learn how Paige thinks about systems, how she automated her email marketing, and how businesses can expand. Paige brings a ton of energy in this episode, and it’s clear how much she loves being in business for herself and putting her stamp on her community.

Download this episode and subscribe to hear more stories like hers!

In This Episode We Cover:

  • How a blind date lead to marriage and a business!
  • The story behind their business
  • How to start a wellness business with your spouse
  • What was wrong with their initial business model
  • How they scaled up their business from 30 to over 100 clients and growing!
  • Shifting from customer type to client type mindset
  • Automation and marketing machines
  • What is franchising and what made them decide to go that route
  • Their first franchisee
  • How they put everything on SOP
  • And SO much more!

Links from the Show

Oct 08, 2019
23: Scientifically Proven Sales Techniques with David Hoffeld

Grandpa may have been a great salesman in his day. But if you’re using the same strategies he used (and most of us are), you’re ignoring powerful brain science that flips conventional wisdom on its head.

And you’re leaving a lot of money on the table.

In today’s episode, we’ll dive into new research with David Hoffeld, a sales trainer who wrote the bestselling book The Science of Selling

After listening to this show, you’ll have a far better understanding of how your prospects think through concepts like fear and risk. You’ll learn how to overcome their objections by “priming,” how to use stories to reassure them, and how to address the six “whys” that explain every buying decision.

Plus, when you do lose a sale, you’ll be able to apply David’s framework for analyzing exactly what went wrong. That way, you'll know how to close the very next deal!

Turns out, potential buyers are often turned off not by the product itself but by the way it’s presented by the salesperson. 

Listen to this episode to learn the “buyer-centric, science-based” sales methods David teaches his clients. If you like this show, let us know in the comments below! And be sure to subscribe to the podcast, so you won’t miss an episode!

In This Episode We Cover:

  • How a “make 100K/year” ad spawned David's start in sales
  • How our brains form buying decisions
  • What is “sales shame” 
  • The importance of giving first, then asking
  • Providing value through knowledge and curating articles
  • Getting people to thank you for a cold call
  • 40-50% of salespeople underperform vs. quota
  • The 6 "whys" that motivate people to ACTUALLY buy
  • Using stories to get past client’s fear of risk
  • Stories' ability to engage a different part of the brain
  • Analysis after losing a sale to strengthen process
  • Priming for commitment
  • Why putting too much emphasis on “the close” is misguided
  • Rejection based on the product vs. rejection based on the way a product is presented
  • Buyer-centric, science-based selling
  • Selling like our grandparents did
  • His thoughts on over-dependence on technology
  • And SO much more!

Links from the Show

Oct 01, 2019
22: The Free Strategy to Reach WAY More Customers with PR Expert Josh Elledge

Like a lot of entrepreneurs, Josh Elledge got started trying to solve his own problem. After launching the personal finance tool, he came to realize that by far the best way to generate brand awareness was to provide massive value to news organizations—who would in turn give him a free platform to promote himself!

If you’ve been struggling to get press or establish yourself as an expert, this episode might just change the whole way you approach publicity. Josh lays out a realistic path for starting off small (sorry, Oprah’s not going to pluck you out of obscurity), describes the two things you must do to raise your authority, and explains how to convert your newfound visibility into sales (without coming across as too “salesy”).

Josh gets into the nitty gritty of how to quickly and easily create a press kit, how to build long-term relationships with journalists, and when appropriate, how to lean into polarizing viewpoints to create true fans. Whether you’re a business owner or a subject matter expert hoping to raise your profile, this episode is a perfect guide for how to “let the media do your selling for you!”

Tell us what you think of this episode in the comment section below, and don’t forget to subscribe to the BiggerPockets Business Podcast on your favorite smartphone app so you won’t miss the next episode.

In This Episode We Cover:

  • Failing with 6 businesses succeeding on the 7th
  • How to be in front of an audience
  • How to do market research
  • Focusing on your online authority
  • How to build your online presence
  • Converting your presence to business
  • Media for visibility vs. media for authority
  • Why he prefers providing big value and how it affects his business
  • And SO much more!

Links from the Show

Sep 24, 2019
21: Reframing the Rat Race: How to Use Your Day Job to Prepare for Entrepreneurship with James Anderson of Forged Axe Throwing

What went into building an (almost) seven-figure axe throwing business that earns hundreds of five-star reviews?

For James Anderson, it all started well before he left his 9 to 5. 

As a marketer and tour guide, he learned how to create buzz, split-test, design systems, and craft world-class experiences… skills James later put to use bootstrapping the Whistler, B.C.-based business he co-founded.

In this episode, you’ll learn why James believes market research is “the most important work that you never get paid for.” He gives us his tips for measuring the effectiveness of both online AND offline marketing campaigns, reveals his company’s current profit margins, and shares a hilarious story about an exhausting grand opening that forced him to temporarily shutter the business on its very first day.

You’ll also learn how James diversified his business by developing scorekeeping software, how he handles insurance, what lessons he learned from a previous Christmas light venture, and the BIG opportunity most entrepreneurs aren’t taking advantage of today.

James’ story is a real blueprint for how to transition from a traditional day job into entrepreneurship, so if you’re interested in doing the same, make sure you listen to this episode today.

If you get value from the show, please rate and review us on iTunes, and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one.

In This Episode We Cover:

  • Using your 9 to 5 as an internship for entrepreneurship
  • How James started with planting trees for 10 cents
  • How he got the idea of Forged Axe Throwing
  • What “soft adventure” is
  • James and his partner's business plan
  • How they found venues for axe-throwing
  • Their marketing strategy centered around creating excitement
  • Why they had to close on their first actual day of business
  • How to automate customer service
  • Traditional marketing vs. online marketing
  • How to track offline marketing efficacy
  • Decreasing “friction” for customers
  • Why they didn’t franchise
  • Opportunities for buying businesses
  • And SO much more!

Links from the Show

Sep 17, 2019
20: The Questions You MUST Ask Every Potential Hire with David Greene

“Finding the right people.”

Ask any entrepreneur about their biggest challenge, and you’re likely to get some version of that answer.

So, when you’re building a team, how do you REALLY judge the character, motivation, and “fit” of a potential hire?

There’s a way. And on today’s episode of the BiggerPockets Business Podcast, David Greene reveals the EXACT questions he’s used to build out his team of real estate agents in the San Francisco Bay Area.

You might know David as the author of two books (Buy, Rehab, Rent, Refinance, Repeat and Long-Distance Real Estate Investing) and as co-host of the BiggerPockets Real Estate Podcast. But he also runs a thriving business buying and selling houses—and that’s the focus of today’s show.

You’ll learn how David learned to delegate tasks that drained his energy or didn’t fit his personality, how hiring his first assistant proved to be a HUGE turning point for his business, and the two things that set him apart from all the other agents out there.

Also, David shows us how “frame control” can allow you to help close more deals, how he looks for employees everywhere he goes (even towing garages), how he differentiates “checklist tasks” and “skill tasks,” and how to train for both. Plus, he touches on what toothpaste brands and Chick-fil-A can teach us about our own businesses.

If you ever feel overwhelmed by taking on another time commitment, listen for David’s tip about creating synergy between his various ventures and the secret to creating a lead “funnel.”

David’s story and work ethic are truly inspirational, and you’ll learn a TON from the way he uses systems and leverage to run his agent business like a well-oiled machine. 

Listen to this episode—count up the analogies—and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one!

In This Episode We Cover:

  • Being first in mind to his target audience
  • His first employee
  • How to leverage every part of the business
  • Helping other agents become better
  • Having a productivity coach
  • How to transition from you doing everything to delegating to a team
  • Checklist work vs. skill tasks
  • How to acquire talent using a personality assessment
  • Letting people tell you their story
  • How to manage time
  • Finding people with high standards
  • And SO much more!

Links from the Show

Listen to the episode on BiggerPockets:

Sep 10, 2019
19: From “Naive” Newcomer to 8-Figure Revenue in 4 Years with Barnana Co-Founder Nik Ingersoll

Prepare yourself for an incredible tale of entrepreneurship. It features a hardscrabble upbringing, relentless optimism, negotiations with Amazonian tribesmen, and some bold guerrilla (“gorilla”?) marketing stunts.

Barnana has been making organic banana snacks since 2012. The founders call bananas “Mother Nature’s energy bar”—hence, the name.

When they started, they didn’t have much money of their own. So, they had to build a business that appealed to investors.

Today, co-founder Nik Ingersoll reveals exactly how they did that. You don’t get into 20,000 stores (including heavyweights like Whole Foods and Costco) without money. But as Nik explains, it doesn’t have to be YOUR money. In fact, one of the most valuable parts of this episode is Nik’s story of how he used “lean startup” principles to raise Barnana’s first round of funding.

Also, ever wondered how much it actually costs to make that healthy snack you’re munching on? Well, Nik breaks down Barnana’s supply chain and profit margins in detail—from working with distributors/middlemen, to using brokers to get Barnana’s products into stores, to getting certified as “organic.”

And he shares some great ways he’s generated free publicity over the years, including the launch of this farcical new product.

This is one of our best episodes yet. Tell us what you think, and subscribe to the show so you won’t miss an episode.

In This Episode We Cover:

  • Nik's background and how he has been hustling since he was a kid
  • Starting various businesses and founding Barnana
  • How he taught himself to code
  • Taking on a huge undertaking by starting a massive retail business
  • Barnana's crazy supply chain
  • Working with organic products
  • How he raised capital creatively
  • Figuring things out one part at a time
  • Channel strategy
  • Best advice for anyone who wants to get into the food retail business
  • And SO much more!

Links from the Show

Check the full show notes here:

Sep 03, 2019
18: How to “Have it All” by Living with INTENTION with Brandon Turner

Be honest. Have you ever set an ambitious goal, mapped out a plan—and then watched that goal get buried under an avalanche of more urgent (but less important) responsibilities?

We bet you’re nodding. Maybe even wincing. Doesn’t feel great, does it?

Today’s show is about breaking that cycle. 

And to help us, we brought in a familiar voice. Brandon Turner, co-host of the BiggerPockets Real Estate Podcast, thinks a LOT about this.

Today, he shares the tools he’s used to achieve financial freedom through real estate investing, move to Hawaii, improve his personal health, AND spend more quality time with his growing family—tools you can use to get clear on your vision and really stick to your next big goal.

You’ll hear about Brandon’s failed first business venture, how he got into real estate investing for cash flow, and how he discovered a way to bring BIG value to BiggerPockets as Employee #2, despite not owning a computer the year before!

Brandon also reveals the surprising reason he chose to go all-in on mobile home park investing (hint: NOT necessarily because it’s the “best” investment) and the workflow that allowed he and his partners to get hundreds of pads under contract in just a few months—the exact method he outlined in the new-look BiggerPockets Intention Journal.

Oh, and you’ll learn the meaning of “M.I.N.S.” and the role they plan in moving your business forward (ESPECIALLY when the going gets tough). 

Brandon shares why writing out a “vivid vision” of your future might be the best thing you can do to move you closer to your ideal life, why he asks, “What would be awesome?” and then works backwards, and why he and his wife organize a goal-setting retreat together on the same day every year.

This is an awesome episode that lays out a battle plan for getting WAY more done while setting aside quality time for friends, family, and fun. 

Download this one, and subscribe using your favorite podcast app so you won’t miss any future shows.

Listen on BiggerPockets:

In This Episode We Cover:

  • Brandon's mobile oil change business plan (that he didn't execute on)
  • How he flipped a house and spent all the money
  • Brandon's very first house hack
  • How he “got into the business of collecting units” and quit his job
  • How a cold email led to him working for BiggerPockets
  • The strategy he used to write 50 blog posts in a year for BiggerPockets
  • Brandon's thoughts on the path to 100 units 
  • Why you should ask yourself, “What would be awesome?”
  • How to ask, “What if it was easy?” and work backwards towards your goal
  • How to balance family life and health with business 
  • Why he chose mobile home park investing (hint: not because it’s the “best” asset)
  • How to "have it all" (as long as you’re focused and tracking everything)
  • Tips for setting goals as a couple
  • How to identify the “Most Important Next Step” (M.I.N.S.) and then time block it 
  • The 90 Days of Intention Journal
  • The importance of writing down goals every day
  • And SO much more!

Links from the Show

Aug 27, 2019
17: Using Fear as Fuel with Alejandro Velez and Nikhil Arora, Co-Founders of Back to the Roots

Today’s episode is proof that fear isn’t always a bad thing. In fact, it can be a powerful motivator. And more importantly, fear serves as a signal that you’re pushing yourself far beyond your comfort zone and blossoming as an entrepreneur.

Overcoming doubt is one of several topics we discuss with Alejandro Velez and Nikhil Arora, co-founders of a startup that produces a growing line of home gardening and food products.

You’ll love the story of how they met and hatched their idea in a college classroom, why they strive to practice “conscious capitalism,” and how they got PAID to collect the raw material they used to grow their first products (mushrooms grown out of used coffee grounds!). Alejandro and Nikhil also share their tips for raising capital and the story of how Back to the Roots struck deals with giant organizations like Whole Foods and the New York City Public School System.

This is a motivational show featuring two entrepreneurs who are wise beyond their years, and it’s packed with practical tips for scaling any kind of business. 

Download this one today, and share it with two people you know would get something out of it! Oh, and don’t forget to subscribe to the BiggerPockets Business Podcast on Apple Podcasts or Google Podcasts so you won’t miss a beat.

In This Episode We Cover:

  • The concept of back to the roots
  • How they started and what is their product
  • The turning point where they realized the business potential
  • How they create and manufacture their products
  • Getting in front of retailers
  • Their tips on raising capital
  • Earning a million dollars in revenue
  • Demoing every weekends
  • The next evolution of the business
  • Adding more and more products
  • And SO much more!

Links from the Show

Aug 20, 2019
16: Mastering Cash Flow and Finding Riches in “Headache” Jobs with 3Point Cleaning CEO Jesse McCue

Jesse McCue’s property management company had a problem: Try as they might, they just couldn’t find a thorough, reliable cleaning crew.

So, what did Jesse do? He threw up his hands and went back to “Dancing with the Stars.” Duh.


Jesse took matters into his own hands, and what started as a singles-and-doubles operation has grown to a thriving, 100-employee enterprise based in Bangor, Maine. 

In this episode, Jesse maps out a battle plan YOU can use to start a service business. From starting a website to getting insured, he guides us through exactly how to get started making profit by solving someone else’s #1 problem. 

Jesse breaks down how he multiplied his client base while barely spending anything on marketing, how he uses high-tech systems to monitor the performance of his night-shift employees, and how he uses checklists to systemize his hiring process so he’s not just relying on his gut. 

Plus, he shares how he navigated a tough transition around the 30-employee mark. AND he warns us about a danger facing every small business owner -- a cash flow-management trap that’s always lurking... even if business is booming!

Listen to this episode today… Be sure to check out our back catalogue, and subscribe using your favorite podcast app so you won’t miss any future shows!

Aug 13, 2019
15: How to Build a $100k/Month Real Estate Wholesaling Business with Max Maxwell

What are you doing that you're not good at and/or don't like doing? Fire yourself—seriously!

This episode is about delegating and systemizing, and who better to learn from than a serial entrepreneur who’s been tearing it up in real estate in recent years?

Max Maxwell is a wholesaler, meaning he finds deeply discounted deals, ties them up under contract, then assigns them to an end buyer for a fee. Today Max tells us about his journey, from discovering he was dyslexic to joining the Air Force (“getting shot at for $20K/year”) to going broke (twice!). After all that, Max shares how he ultimately enrolled in “YouTube University” to learn the art of wholesaling.

You’ll love the story of how Max’s business really took off when he delegated a weakness (data collection) and instead doubled down on his strengths (marketing and sales). Max also walks us through how to hire an overseas virtual assistant and how his first “V.A.” came to hire other team members once he began to scale up. He goes on to break down the structure of his business and reveal which marketing techniques brought in his juiciest deals.

Max runs through his dos and don’ts for building a personal brand, as well as describes how he’s been able to build four businesses based on his wholesaling! Plus, if you know anything about Max, you know he’s a smooth negotiator. So, we asked him which skills are most crucial when developing rapport or closing a deal.

Whether you’re in the real estate business or not, this episode is full of actionable advice for getting out of your own way and designing a well-oiled machine that works for you. So, don’t miss this one, AND don’t forget to subscribe, rate, and review the podcast on your favorite app!

In This Episode We Cover:

  • Why dyslexics often excel in business
  • Transitioning from the military to marketing to real estate
  • Structuring a real estate wholesaling business
  • Hiring and managing a virtual assistant 
  • Building a personal, rather than a corporate brand
  • Active (highly taxed) income vs. passive income
  • Why “fake it ‘til you make it” is often misunderstood
  • The meaning of his motto, “You’re one deal away” 
  • Finding purpose by building wealth for future generations
  • And SO much more!

Links from the Show


Aug 06, 2019
14: Entering a Crowded Service Market and Crushing the Competition with Nick Huber

Want a blueprint for breaking into a competitive industry and taking down your bigger, more established competitors?

Well, that’s the focus of today’s episode with Nick Huber! 

As a college student, Nick founded a storage business aimed at helping his classmates. But the story doesn’t stop there. Nick and his partner passed up corporate job offers and have since expanded Storage Squad into 11 states and runs a team of 350 part-time workers.

So how did Nick go from transporting items in his Cadillac DeVille and cramming them into his apartment... to signing on as the preferred storage provider for huge state universities? 

The answer involves “lean startup” principles, oldschool marketing tactics like sidewalk chalk, and a relentless focus on developing a competitive edge over bigger companies with less of a personal touch.

You’ll be blown away by Nick’s resourcefulness, his tip about letting customers “see the whites of your eyes,” and how he was able to get executive help without giving away a huge chunk of the business. 

Jul 30, 2019
13: 3 Rules for Crushing It in Business with ‘Shark Tank’ Star Barbara Corcoran

What does “The Queen of New York Real Estate” look for in an entrepreneur?

As a “shark” on ABC’s “Shark Tank,” Barbara Corcoran hears a lot of pitches. She’s invested in entrepreneurs who have gone on to thrive... AND those who’ve failed or faded away. 

So what separates them? 

In this episode, Barbara shares what she’s learned both from the show AND her own remarkable, roller-coaster career.

You’ll hear how she began her business career as an 11-year-old (even making the local paper), how she was inspired by her father’s unhappiness working for someone else, and how a failed relationship sparked her ambition to become New York City’s biggest real estate broker (which she accomplished!).

You won’t want to miss the story of how she almost lost the Shark Tank job before it started, and how she fought tooth-and-nail to get the gig. You’ll hear her thoughts on investing in “the person,” rather than “the business,” when it makes sense to bootstrap vs. raising capital, why she distrusts entrepreneurs who use fancy jargon, and the surprising quality she values above all else.

If you are interested in what makes some people succeed and others fail, you will love Barbara’s insights. Check out this show, and subscribe using your favorite podcast app so you won’t miss the next one!

In This Episode We Cover:

  • Barbara’s upbringing in a big, competitive family
  • How a messy breakup lit her competitive fire 
  • How she launched a successful real estate brokerage in New York City
  • Why sales is vital to every business
  • Juggling work and family commitments
  • Why it’s almost always better to bootstrap vs. taking on investors
  • Why she’s turned off by the words “pivot” and “burn rate”
  • Why Comfy Bros. turned out to be her best “Shark Tank” investment
  • The #1 reason entrepreneurs fail

Links from the Show

Jul 22, 2019
12: Step-by-Step Case Study: Manufacturing, Marketing and Selling a Physical Product with Cody Berman of Arsenal Discs
How do you go about creating a product line out of thin air? In this episode, Cody Berman breaks down the process from start to finish -- and opens up about his exact costs and profit margins.  Cody grew up playing this disc golf (think of it as “golf with frisbees”), and by the time he was 19 years old the game was growing FAST. He spotted a big opportunity in the equipment market… and decided to do something about it. You’ll learn how Cody and his partner went about their market research (cost per unit, engineering, official regulations, margins, markup, MSRP), how they launched a Kickstarter campaign to raise seed money, and their process for calling 200 (!) prototyping and molding companies to get the best deal possible. We also talk about the moments that almost made them quit -- from being told they would need $100,000 to start (they wouldn’t) to surviving a disastrous early production run that led to an all-nighter and a lot of wasted capital. Cody also reveals how he markets Arsenal Discs in online groups, how he handles packaging and shipping, and his tips for entrepreneurs thinking about selling via Amazon.  Don’t miss this action-packed episode, and subscribe so you won’t miss the next one! In This Episode We Cover: The story behind Arsenal Discs How to start a business in college Meeting his business partner in college The story behind how they built the actual discs How to get from a product idea to an actual product The other hidden processes when starting a business Handling obstacles and rejections Doing whatever it takes to launch a product And SO much more! Links from the Show BiggerPockets BiggerPockets Money Podcast 26: Graduating College on Track for Financial Independence with Cody Berman BiggerPockets Money Podcast 17: Building a Lean Business With (Almost) No Capital with Alan Donegan Amazon Kickstarter Fiverr UpWork
Jul 16, 2019
11: How to Build a World-Class Craft Brewing Company with Dave Thibodeau
Ever dreamt about getting paid to sit back and drink delicious beer all day? Well, keep dreaming. Yes, the beer industry is a lot of fun. But as you may have guessed, it’s hyper-competitive and demands a LOT of hard work! In today’s episode, Dave Thibodeau traces Ska Brewing’s evolution from scrappy underdog to top-100 brewery, competing against international conglomerates (all while keeping its edgy sense of humor). You’ll learn how Dave stumbled upon his passion in a book, how he and his partners bootstrapped the business by buying used equipment and sleeping in a Volkswagen bus, and how they marketed their brand’s “David vs. Goliath” attitude in a comic book. You’ll also hear how Dave and his partners expanded internationally, built a distribution arm to help other brewers (“coopetition,” he calls it), eventually scaled to 70 employees, and embraced the pain of a bad hops contract by releasing a limited-run, very hoppy brew called Bad Hop Contract. Don’t miss Dave’s advice for how to split up responsibilities among partners, and be sure to listen through to the end to hear him explain the big advantage smaller, more locally-minded businesses have when competing with international giants. Dave is a laid-back guy, who has managed to build a massive business while still remaining true to himself—so check him out in this episode, and subscribe so you won’t miss the next one! In This Episode We Cover: Why Dave looks at other craft brewers as “coopetition” How Ska Brewing expanded into overseas markets (They’re big in Sweden!) How a real estate investment made the company a ton of money What the “mom-and-pop” game is, and how to avoid it in your business Why Dave tries to hire people smarter than him Why he doesn’t blindly follow trends Why doing business locally helps his profit margins How diversifying into other products made his business stronger Why it’s so vital to make each employee feel important And SO much more! Links from the Show BiggerPockets BiggerPockets Business Podcast 03: How to Attract Media Attention and Turn Publicity Into Profit with Brent Underwood
Jul 09, 2019
10: Building a 7-Figure Meat Snacks Company and Forming a Perfect Partnership with Peter Awad
How do you launch a profitable business without taking on a ton of employees or dealing with brick-and-mortar retailers? Peter Awad, co-founder of Mission Meats, breaks it all down in this episode. You’ll love hearing about Peter’s upbringing in a family of first-generation immigrant entrepreneurs. He also discusses how he got his start hustling in the early days of e-commerce (remember Mail Boxes Etc.?). You’ll also learn how Peter wound up miserable when he realized his job didn’t match his natural strengths and how interviewing other entrepreneurs shifted his perspective and inspired him to change careers. Peter offers useful insight into what makes a great (and terrible) partnership, how he and his partner came up with the same company name and logo independently(!), how he overcame his inability to focus, and why the person is more important than the idea. He goes on to explain the concept of a “slow hustle”—and how it may just help you navigate the ups and downs of entrepreneurship. Plus, Peter describes how Mission Meats is able to test products without a big upfront investment, how he gets instant customer feedback, why ego is the enemy of a profitable business, and how philanthropy motivates him to succeed. And be sure to listen until the end to hear a conversation about passing down business knowledge to the next generation. Download this episode today, and subscribe so you won’t miss the next! In This Episode We Cover: How Mission Meats uses “lean startup” principles How Peter overcame his “focus problem” by giving up on good ideas Why he likes to ask, “OK, but why YOU?” The importance of partners checking their egos at the door Why “slow hustle” sums up his approach to business How starting a podcast affected his career choices How to teach your kids about entrepreneurship And SO much more! Links from the Show BiggerPockets Slow Hustle Podcast with Peter Awad Caliper Yelp TripAdvisor
Jul 02, 2019
9: The Secret to Starting a Risk-Free, Debt-Free Business QUICKLY with Alan Donegan
You’ve got your idea, and you’re ready to take over the world. Now, where should you start? Should you... write a detailed business plan? Buy the equipment? Take out a loan? Wrong, wrong, and WRONG, according to our guest today. Alan Donegan founded the PopUp Business School to teach a different approach—one that encourages entrepreneurs to measure feedback well before they go into debt or get themselves stuck in a rat race of their own making. In this episode, Alan shows us how to experiment to see if customers will actually pay for your offering (“people will always be nice to you up until the point when you ask them to take money out of their pocket”) and how to organize a trial run to determine whether you even enjoy running the business. You’ll love Alan’s advice to “fail fast and fail cheap,” and to create a “high-trust environment” so you can get paid up front. Plus, you’ll learn how some of the most valuable companies in the world got started using this lean model. Alan shares his thoughts on exactly when to quit your 9 to 5 and go all-in on your business. He also reveals how to keep your energy up when burning the candle at both ends and why understanding the “trinity of management” is vital to the success of your enterprise. This is one of our most actionable, knowledge-packed shows so far. Be sure to download it and subscribe to the BiggerPockets Business Podcast using your favorite app for more! In This Episode We Cover: What inspired Alan to start his training program How to conduct real-world market research How Amazon and Virgin used the method Alan teaches How to do a “trial run” for your business idea How to get others excited about your product Why saving a portion of profits might someday save your business And SO much more! Links from the Show BiggerPockets BiggerPockets Premium BiggerPockets Forums
Jun 25, 2019
8: How to Use Words That SELL With Copywriting Ace Christina Gillick
What if we told you that mastering this one skill could allow you to replace your W-2 income, boost sales immediately, AND help launch your own thriving online business? Christina Gillick used copywriting to do all three of those things! In this episode, she shares her story and guides us through a crash course on persuasive writing. You’re going to love Christina’s tips for writing like you talk and using stories to grab your audience’s attention. And you’ll learn how to overcome objections without coming across as too salesy. Also, you know that old infomercial trick, “But wait… there’s more!”? Well, it works. And from Christina, you’ll learn how to close deals by making irresistible offers and attractive money-back guarantees. Worried you’re not a great writer? Listen for Christina’s advice on hiring a copywriter. Also, whether it’s a landing page, direct mail piece, or Facebook ad, Christina reveals how split-testing different versions will get you an optimal result. In fact, she used this strategy to drive sales in her own business, Warning: this episode could change the way you think about marketing. Check it out, and subscribe to the show so you won’t miss an episode! In This Episode We Cover: What is copywriting? How Christina got into it The types of copywriter Figuring out your target market How to determine if content should be focused on facts or emotions The So-What test? Starting her own business Where to find copywriters How to become better at copywriting The creative P.S. Why you want to tell stories And SO much more! Links from the Show BiggerPockets American Writers and Artists Inc. LinkedIn Upwork Duluth Trading Spotify
Jun 18, 2019
7: Crafting a 5-Star Experience that Keeps Guests Coming Back with Surf Resort Owner Ru Hill
A data-driven approach. Cutting-edge technology. A rethinking of the traditional corporate reporting structure. We’re willing to bet you wouldn’t associate these concepts with surfing. But Ru Hill is not an ordinary surfer. He’s a scientifically-minded entrepreneur who has used these ingredients to build an extraordinary business called Surf Simply in Nosara, Costa Rica. In this episode, Ru reflects on why more than 30% of his guests are repeat visitors (that’s 10X the industry average!) and reveals how he’s been able to improve the customer experience by focusing less on the customer… and more on his 35 team members. You’ll be blown away by Ru’s explanation of the Peter Principle and how he’s avoided this trap by doing away with a hierarchical reporting structure. He also explains why paying someone more doesn’t necessarily improve their performance. And listen up for the one thing entrepreneurs often get wrong about social media marketing. So, with guests on a 12-month waiting list, Ru plans to massively scale—right? Listen all the way through to hear what he plans to do next. And subscribe so you won’t miss a show! In This Episode We Cover: How Ru got started on his business and story behind it What A/B testing is and how it's helped him What artists should do at a young age Tips for finding the right employees His secret to getting repeat customers How to find the right coaches Why he doesn't do performance-based pay Whether you should scale a business or not The factors that make a satisfying life And SO much more! Links from the Show BiggerPockets BiggerPockets Money Podcast Gensler Study showing close relationships are what truly makes people happy
Jun 11, 2019
6: How to Manage Your Time Like a Millionaire With Jay Papasan
We all share the same 24 hours… so how do peak performers seem to squeeze in so much more? Today, you’ll learn the tools author Jay Papasan uses to lead the publishing arm of Keller Williams Realty, all while growing a thriving family business (and raising two kids and a dog named Taco). For Jay, it’s not just about saying yes or no to opportunities. It’s about setting up systems (a virtual FAQ has saved him countless hours) and putting conditions around his commitments (use the words, “Yes, IF…“). Jay also goes in-depth on hiring and tells us why it’s a scary but worthwhile exercise to do the math on how much a single bad hire would cost a company. Looking for that one person who will take your business to the next level? You’ll want to hear about the “missing persons report” Jay uses to stay on the lookout for his next team member and the counterintuitive question he asks himself before each and every hire he makes. This episode is packed with proven wisdom from one of the sharpest business minds in the game. So make sure you listen through to the end, and subscribe so you won’t miss the next one! In This Episode We Cover: How to defend your time while still being generous How to scale your influence by organizing events How to set up regular “office hours” for networking Why it takes 30 hours to delegate a 1-hour task Goal-setting strategies for couples The question he asks himself before hiring anyone How to create a “missing persons report” to find new hires And SO much more! Links from the Show BiggerPockets KellerWilliams Realty
Jun 04, 2019
5: Disrupting an Ancient Industry by Thinking Differently with Daniel Santana and Chris Bossio
Today’s guests are harnessing technology to change the face of a blue-collar, brick and mortar business that’s been around for 7,000+ years : barbering. Daniel and Chris break down exactly how they opened their first barbershop in the Tampa Bay area, and how reinvesting the profits allowed them to open 6 more in a few short years. They explain why every entrepreneur should set aside some funds for “oopsies.” And they offer tips on projecting expenses, choosing a location, hiring a team, and conjuring up creative ways to get customers in the door -- guidance that applies to each and every business. So, can a barbering business really scale? Theirs does… because they launched a line of barbering products including razors, shears, air compressors, and wireless charging mats. So if you’ve ever considered direct-to-consumer sales, you’ll want to listen for their advice on doing business overseas (hint: hire a consultant!) and growing sales online. Also, Chris reflects on building a massive Youtube following -- and how providing free education to his 250,000 subscribers helped build his company’s brand and attract high-caliber talent. If you want to change your industry by taking a fresh approach, this episode will leave you inspired and ready to take action today. Download this one now, and subscribe so you won’t miss the next one! In This Episode We Cover: How providing free education can be bring a high ROI How their product line began with mixing shave gel in their kitchen What is a gig economy Tips for traveling to China to meet manufacturers How they negotiated a sweet leasing deal with their landlord “Gatorade marketing” to local youth sports teams Becoming the community hub And SO much more! Links from the Show True Hair Culture Connecticut Barber Expo
May 28, 2019
4: Building a 6-Figure Business Buying and Selling Items Online with Bill and Maida Webster
What does it take to jumpstart your own ecommerce operation right from your home? That’s the topic of today’s show with Bill and Maida Webster, a “retired” Connecticut couple who launched second careers as eBay sellers in the early 2000s. They came to love the wheeling and dealing—and soon realized the earnings would allow them to avoid dipping into their retirement savings. As Maida says, “eBay (literally) floats our boat!” You’ll learn Bill and Maida’s tips for researching comparable sales online and hear how they routinely sell items for as much as 6x the purchase price. They reveal how they source their niche products locally, then market them internationally to create bidding wars (Chinese buyers bidding on a sunglasses case?!). You won’t want to miss Bill and Maida’s story about how they helped an heir to a famous Hollywood couple by selling their belongings on consignment… OR their story about trying to figure out what to do with a U-Haul truck filled with antique dolls. Bill and Maida also reflect on working together as a married couple, and how they divide up their responsibilities (and physical workspaces) to avoid driving each other crazy. J and Carol can relate! This is an entertaining and insightful show that will inspire you to start looking around the house for items to sell. Whether it’s Amazon, Facebook, Craigslist, eBay, or another platform, if you’re looking to create a new income stream by buying and selling online, this episode is a perfect starting point. If you enjoy the episode, make sure you’re subscribed so you won’t miss an episode! In This Episode We Cover: How Bill and Maid were able to start an online business right after retirement Making your "small business" a "real business" Research and other skillsets that you need to start your eBay business The story of their first customer and first products they sold How the market dictates value How they got to the point of having over 2,500 items in their store How Bill was able to personally ship 23,000 items! Using social media and other sites to increase the visibility of your store Why they decided to do something great in their 60s And SO much more! Links from the Show Ebay Amazon Etsy Craigslist
May 21, 2019
3: How to Attract Media Attention and Turn Publicity Into Profit with Brent Underwood
Do you want to know how to get your business noticed by reporters and generate positive press? Today’s guest has made a career out of doing just that. In this episode, he teaches you exactly how to make a splash through innovative (some would say crazy), outside-the-box techniques. Brent Underwood is a creative marketer who’s done publicity for musical artists, best-selling authors, and his own projects—including a ghost town he bought and plans to turn into a high-end resort. Today, Brent tells us how his career began with a cold email and how that led to him working with some of the most talented writers and marketers in the country. Brent also reveals how he gets into the heads of reporters and editors—and how you can do the same. He explains what a “handle” is, and why you need one to get your message to spread. And you won’t want to miss the most important lessons Brent learned after opening his own hostel in Austin, Texas, and how a goat helped boost business. This show is jam-packed with information that will help you generate buzz and get yourself in front of more clients and customers. Download it today, and subscribe to the BiggerPockets Business Podcast so you won’t miss an episode! In This Episode We Cover: Marketing career and Tucker Max story Sending a blind email The type of marketing that his company uses The power of creating an origin story The story of having a goat in the hostel Cost benefit marketing The power of word of mouth The story behind the 300-acre ghost town His thoughts on paid marketing And SO much more! Links from the Show Tucker Max Ryan Holiday 8 Make-Or-Break Business Rules That No One Teaches But Everyone Should Know (blog)
May 14, 2019
2: Your Business Shouldn’t Make You Miserable. How to Ensure It Doesn’t with Trevor Mauch, Founder of
Think about your typical work day. Which activities drain you? Which energize you? And which do you wish you were doing more of? Asking these questions changed Trevor Mauch’s life for the better. In this episode, he guides us through an exercise that can help you do the same! For Trevor, it all began after a scary wake-up call. It wasn’t that his software company wasn’t doing well. In fact, Carrot—which builds high-converting websites for real estate investors and agents—recently landed on Inc.’s list of fastest-growing companies. Trevor even had enough cash to buy the domain name for a jaw-dropping sum (you’ll learn just how much). Instead, the wake-up call was a near-tragedy brought on by his hardcore “hustle and grind” mentality. At that moment, Trevor realized that working nights and weekends wasn’t sustainable. It also wasn’t helping the company, because that routine wasn’t allowing him to grow as a leader. Today, Trevor reveals the system you can use to delegate tasks that drain your energy (even if you’re great at them!). He also drops some great tips for ranking higher in Google and how creating local “content with context” can help you beat out bigger, better-funded competitors. And he reflects on how building a strong, clearly-defined brand has helped attract some of his most valuable team members. The result is an episode that’s part motivational speech, part marketing masterclass. So download, subscribe, and leave us a rating and review if you enjoy it! In This Episode We Cover: How Trevor started his journey to entrepreneurship Building a valuable asset that matters Predictable, consistent finances Focus on unique abilities Singular focus on the big thing Why he thinks building a company around your passion is a path to potential failure The Energy Audit How to build a strong brand Importance of having a great team Practical tips for ranking on Google The domain name story And SO much more! Links from the Show Matt Faircloth's BiggerPockets Profile What Is Your Energy Ratio? GoDaddy Agora Publishing Russel Brunson Mastermind
May 07, 2019
1: How to Turn a Hobby Into a Booming Business (Then Get Your Life Back): The BiggerPockets Story with Joshua Dorkin
If you think you know Joshua Dorkin’s whole story... think again. In this debut episode, the BiggerPockets founder reveals exactly how he bootstrapped a hobby site into the world’s biggest online community of real estate investors. How he worked 100-hour weeks in his basement (and boxers). And how somewhere along the way, it dawned on him that he’d built a “lifestyle business” that left him with no real life. Joshua traces the business back to the days when Myspace was hot, and gives tips for building an online community that still resonate today. He describes a few moments when he almost quit ($15,000 for a website that didn’t work?!), and reflects on why he waited 8 years to make that game-changing first hire (Brandon!). But for as many lives as BiggerPockets has touched, this episode is about something more profound than one company’s growth. You’ll learn what that is when Joshua reveals why he’s been out of the public eye lately, and the reason he stepped back from day-to-day operations just as BiggerPockets reaches new heights. This show will give you a lot to think about -- whether you run your own business or you’re just thinking about taking that leap. It’s a perfect jumping-off point as we launch the BiggerPockets Business Podcast, and help one another make a real positive impact on the lives of our customers, our teams, and our families. Listen now and make sure you’re subscribed so you don’t miss an episode. And follow BiggerPockets Business on Instagram @BiggerPocketsBusiness! In This Episode We Cover: Joshua’s eclectic career path before founding BiggerPockets His first disastrous foray into long-distance real estate investing The void he sought to fill when he launched BiggerPockets How he attracted members to the site by providing value in other online communities The moment he broke down and almost quit How hiring a consultant led him to hire his first full-time employee, Brandon Turner Why employee “fit” is more important than impressive credentials Why sticking to his principles (no gurus, no upselling) was good for longterm business Why he decided not to return to day-to-day operations after taking a leave of absence How he negotiated a partial exit from the business by bringing on a private equity firm And SO much more! Links from the Show BiggerPockets Real Estate Podcast Brandon Turner's BiggerPockets Profile Scott Trench's BiggerPockets Profile BiggerPockets Money Podcast Joshua's Saturday Night Live Cameo Joshua's Personal Website Joshua and Brandon's Book: How to Invest in Real Estate
May 02, 2019
Welcome to a real-world MBA for entrepreneurs. This show guides you through what it's really like to go into business for yourself. Your hosts are J and Carol Scott, former corporate managers-turned-house flippers. Every Tuesday, you'll meet founders, marketers, and side hustlers and learn lessons from the trenches of entrepreneurship. From the team that brought you the BiggerPockets Real Estate Podcast and the BiggerPockets Money Podcast (65 million combined downloads)... This is BiggerPockets Business.  Episode 1 drops May 2nd... subscribe and stay tuned!
Apr 16, 2019