Listen to a podcast, please open Podcast Republic app. Available on Google Play Store.
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller
Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community.
In this conversation, Maryam talks about how her career background in journalism shaped her to become a better brand storyteller. She also gets candid about why it's important to hit pause in your career if you can, in order to get a better sense of clarity. This conversation offers so much insight on aligning a company with its purpose, and how to meaningfully measure a brand's performance by its purpose.
|Aug 05, 2020|
Jill Cress (PayPal) | Leadership During Crisis
When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined.
Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks about how she managing her team during these times to make sure they don't burn out and encouraging them to strike a work-life balance.
|Aug 03, 2020|
Jerri DeVard | More Than Just A Marketing Professional
Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot.
Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years and they dive deep into those experiences. They spill the beans about their first failures, and how navigating those particular failures helped their career trajectory. Also discussed is the imperative conversation brands should be having right now about inclusion, as they look within their organizations. Jerri opens up and candidly shares her experience as a board member and company officer as a black woman. This is a conversation you won't want to miss.
|Jul 29, 2020|
Mark Hans Richer (Fortune Brands) | Leadership During Crisis
Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to help people who are spending more time at home by creating software that helps people sustainable use their water.
|Jul 27, 2020|
Stephanie Perdue (Chipotle) | Category Maker
Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food" experience. Stephanie and her team are busy at work making sure the public is aware of that mission.
In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's view on how restaurants can pivot during these uncertain times is an interesting and a must-listen.
|Jul 22, 2020|
Greg Lyons (PepsiCo) | Leadership During Crisis
In this episode of Leadership During Crisis, Jim revisits his conversation with Greg Lyons who is the Chief Marketing Officer, PepsiCo North America
In this conversation, Greg talks about how he and his team are adapting and meeting the challenge of COVID-19 through empathy and purpose.
|Jul 20, 2020|
Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'
In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business.
In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services.
|Jul 15, 2020|
Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis
Jim revisits his interview with, Vineet Mehra the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic.
|Jul 13, 2020|
Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand
Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more!
In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.
|Jul 08, 2020|
Linda Boff (GE) | Leadership During Crisis
In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.
Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis.
|Jul 06, 2020|
Fiona Carter (AT&T) | Strength In Career Diversity
Fiona Carter was just recently named the first-ever CMO of Goldman Sachs. This interview was recorded two weeks prior to that announcement when she was the Cheif Brand Officer of AT&T. Fiona's was responsible for AT&T’s image and promise. In this role she oversaw AT&T consumer advertising and analytics, in addition to her oversight of all brand and marketing strategy, creative and design; media and sponsorships; marketing analytics; social media marketing; as well as support for business unit marketing programs like AT&T Business, FirstNet built with AT&T and others.
In this conversation, Fiona talks to Jim about her view of brand marketing and the future of brand purpose. Fiona also shares why her previous jobs at advertising agencies made her a better marketing executive.
|Jul 01, 2020|
Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis
On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather.
Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19.
|Jun 29, 2020|
Cannes Lions - Young Marketer Hot Shots
On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. The Young Marketer Hot Shots panel showcases some of the most creative and up-and-coming marketers in the world.
This year, Jim and his colleague Suzanne Tosolini have an honest conversation about the future of marketing, and what excites them about the industry. This year the panel consists of:
Sam Jones - Founder of, Gener8 Ads
Mollie Matz - Marketing Commercialization, SC Johnson
Grace Sobey - Head of Subscriptions Marketing (UK), YouTube
|Jun 24, 2020|
Matthew Anderson (Roku) | Leadership During Crisis
On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, the Chief Marketing Office, at Roku.
Matthew tells Jim how his team has shifted gears to address the crisis by more than just changing their ad campaigns. They are actually taking user data and serving content that their users would find helpful, and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19.
|Jun 22, 2020|
Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum
Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Damn, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future.
In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on how the long-term effects will shape how people design their homes. Jon also talks about how he discovered marketing when he was serving in the US Army, and how his armed forces experience shaped him as a leader. This is a great conversation about how leading with brand purpose will help shape your entire organization, from sales to workforce and morale.
|Jun 17, 2020|
Jenny Avallon Lewis (UBER) | Leadership During Crisis
In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to figure out the best strategy to help their customers.
Is there a guest you want to hear on our Leadership During Crisis series? Let us know at, Info@GalleryPodcasts.com
|Jun 15, 2020|
Suzanne Fanning (Wisconsin Cheese) | Got Creativity
Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do?
Suzanne talks to Jim about how she is educating the consumer about Wisconsin's award-winning cheeses. She also talks about how her team is interacting with consumers and how COVID-19 is making them more agile to best serve their customers.
|Jun 10, 2020|
Kate Huyett (Bombas) | Leadership During Crisis
Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic.
Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in their field for 30 min coaching and mentoring session. The list contains some of the best and brightest people in marketing, brand strategy, consumer insights, growth, and more!
Sign Up To Donate Time:
Sign Up For Free Counseling & Advice:
|Jun 08, 2020|
A Moment of Pause
In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, we've decided to skip this week's episode and instead amplify the voice for change. The CMO Podcast will be back next week, in the meantime let's create the change we desperately need.
|Jun 03, 2020|
Erika Nardini (Barstool Sports) | Leadership During Crisis
On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini. This episode was recorded the week of St. Patrick's day, during the early weeks of the COVID-19 pandemic. In this conversation, Jim talks to Erika about how her team of content creators is adjusting to working from home, why Barstool Sports is in a unique position as a media entity during these times, and more.
|Jun 01, 2020|
Greg Lyons (PepsiCo) | Serving Empathy at PepsiCo
In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby."
In this candid conversation, Greg shares with Jim why empathy and purpose are more important to brands than data points during these times. They chat about what personally drives Greg to create a healthy corporate culture for his team and the biggest failure of his career.
|May 27, 2020|
Amanda Rassi (Kroger) | Leadership During Crisis
Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.”
Kroger is now seen as an essential service (instead of just a grocery store) amid COVID-19. In this conversation, Jim asks Amanda what she has learned about marketing and brand building during a pandemic. Amanda also talks about how Kroger is doing their best to make sure that their stores' communities are well-fed and that their workforce stays safe.
Lastly, during these challenging times, Amanda explains how Kroger is living up to its brand purpose and how this crisis will shape the future of grocery stores.
|May 25, 2020|
Vineet Mehra (Walgreens) | Connecting Purpose with Commerce
Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vineet oversees all of the marketing initiatives and during this pandemic, he and his teams around the globe are doing their share to help the people of the world.
In this conversation, Vineet shares how Walgreens Boots Alliance is supporting frontline workers around the globe, and why creativity amongst brands is so prevalent today. Plus, how combining purpose with commerce is a major goal for Walgreens Boots Alliance.
|May 20, 2020|
Raja Rajamannar (Mastercard) | Leadership During Crisis
Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small business owners, offering cybersecurity solutions and much more.
Raja shares how he thinks people will look back at this time in history and remember the brands that helped during this unprecedented moment. His goal for Mastercard is to be remembered for doing all they couls to help their consumers around the world.
|May 18, 2020|
Linda Boff (GE) | Engineering Magic & Solutions
Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company that creates products in the fields of aviation, healthcare technology, renewable energy & power, additive manufacturing, and more.
In this conversation, Linda talks about how her love of art and life fuels her creativity at GE. She also talks about GE's ongoing efforts to combat COVID-19 and how they are rising to the challenge.
|May 13, 2020|
David Kidder (Bionic) | Leadership During Crisis
David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic's Growth OS tool helps established companies and organizations think like entrepreneurs and venture capitalists.
During this episode of Leadership During Crisis David shares how Bionic is helping big companies drive innovation during these times. David also talks about the momentum there is for companies to reach people using unconventional ways, and how now is the time to lead with empathy while thinking outside the box to reach people.
|May 11, 2020|
Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis
Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get their weather forecast. Talk about trial by fire, Michelle began her position right as the COVID-19 crisis began affecting the United States. She does not recommend starting a new job during a pandemic, but this challenge really put her skills to the test, and she doles out a lot of wisdom in this episode.
In this conversation, Michelle tells Jim how she acted quickly to integrate herself into the company's culture, and how she acted swiftly and respectfully when things started moving fast. She also discusses how AccuWeather is a company that is built on innovation, and how that initiative is integral to the company's culture and purpose.
|May 06, 2020|
Michelle Peluso (IBM) | Leadership During Crisis
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first responders deal with the COVID-19 pandemic. A lot of companies rely on big blue for their technical support, logistics, and AI, and Michelle is ensuring that this support is not disrupted.
This is the second time Michelle has joined the CMO Podcast, and If you heard her first episode it was all about the importance for brands to be agile and to pivot when needed. Michelle discusses how IBM's own agility put them in the position to be able to pivot as the pandemic altered every aspect of their business.
|May 04, 2020|
Jocelyn Wong | The Importance of Reinvention
Jocelyn Wong is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safeway. Jocelyn’s career started in R&D but shortly after, she found her calling in marketing.
In this conversation, Jocelyn shares how her life started on one path and changed to another. How change is consistent, and the best ways to embrace it and pivot to your next move. This conversation is brimming with information about how to create purpose for your brand, how to make your next move, and how to enjoy yourself while trying to plan your next adventure.
|Apr 29, 2020|
Alex Josephson (Twitter) | Leadership During Crisis
Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns.
In this episode, of our Leadership During Crisis series, Alex shares how he is helping brands pivot their messaging during the pandemic, and shares Twitter's strategy to sharing relevant information during this crisis.
|Apr 27, 2020|
Matthew Anderson (Roku) | Streaming During COVID-19
Matthew Anderson is the CMO of Roku one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the growth of Roku by creating a purpose-driven software for streaming content and a platform for advertisers to reach consumers. In this conversation, Matthew talks about how his hopscotch career path helped him shape his leadership, how he views what the consumers want to create the best product for everybody, and the advice James Murdoch gave him to help his outlook on the media landscape.
|Apr 22, 2020|
Pedro Earp (AB InBev) | Leadership During Crisis
In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along with being the CMO of AB InBev, Pedro also oversees AB InBev's growth and innovation group ZX Ventures.
In this conversation, Pedro talks about how the pandemic incidentally helped his team become more streamlined, how now is the time to focus on people and the ways every brand can help their consumers. They also discuss the lasting effects this will have on the way AB InBev works.
|Apr 20, 2020|
Kate Huyett (Bombas)| More Than Just Socks
Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. Not only does Bombas make some of the best socks (and now shirts), but for every item of clothing purchased, an article of clothing is donated to a community in need.
In this conversation, Kate talks about her journey from leaving a secure job at Goldman Sachs to be one of the first hires at Bombas. Kate shares her advice for those who are looking to change careers to chase their dreams, how Bombas' purpose led to its success and how she plans to grow the company while maintaining its core values.
|Apr 15, 2020|
Jenny Avallon Lewis (Uber) | Ridesharing During COVID 19
Jenny Avallon Lewis is the head of Marketing, North America at Uber. The premiere rideshare company and one of the first companies to start the gig economy, Jenny has been with Uber for almost six years. She has been at Uber for 2/3's of its existence.
In this conversation, Jim and Jenny talk about how COVID-19 is affecting Uber's business and their drivers, and also how Uber is helping their communities and the countries they operate in. They also talk about how Uber is discovering its voice as a brand, and how to be different in a crowded marketplace.
|Apr 08, 2020|
Jim Stengel | Quantifying Brand Purpose
On this episode of The CMO Podcast, we are turning the tables with Jim in the guest seat! This interview took place during Deloitte's CMO Accelerator Program at Deloitte University in West Lake TX, as Jim was interviewed by none other than the CMO of Deloitte US, Suzanne Kounkel. Their insightful conversation took place in front of a room filled with CMOs of the world's largest companies and brands.
In this episode, Suzanne talks to Jim about working with brands to rediscover their purpose and how messaging purpose is more important than ever. You'll hear all about Jim's personal beliefs, thoughts and ideas on leading teams to pursue brand purpose.
|Apr 01, 2020|
Erika Nardini (Barstool Sports) | Be As Nimble As Possible
Erika Nardini is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, social media and podcasts.
Founded as a print publication in 2003, Barstool grew to be a juggernaut in the sports media industry with an average of 66+ million monthly unique visitors to their website. They are also home to many popular podcasts, including including “Pardon My Take,” “Call Her Daddy” and " The Corp With A-Rod and Big Cat."
In this conversation, Erika talks to Jim about her journey to Barstool and the lessons she learned from working at places like Yahoo, Microsoft and Verizon – just to name a few. She covers the importance of being able to react to the culture shift, especially with what's happening in the world, and the importance of talent within an organization. She also discusses what's in store for Barstool, the future of sports entertainment and how Barstool's creators are providing entertainment to their audience during the COVID-19 pandemic.
|Mar 25, 2020|
Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC
Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel!
In this conversation, Andrea shares why her team brought Colonel Sanders to the forefront of KFC's branding and how the values of the restaurant's founder made an impact on their sales and awareness.
|Mar 18, 2020|
Jeff Jones & Rick Gomez | The Next Gen CMO Academy
In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President and CEO at H&R Block, Jeff Jones, along with EVP & CMO at Target Corp, Rick Gomez.
This discussion was the kick-off plenary session for Deloitte's Next Generation CMO Academy, a three-day intensive conference that prepares and educates future and current CMOs of all backgrounds and disciplines.
In this conversation, Rick and Jeff talk about what brand purpose looks like in their company. They also breakdown their favorite Super Bowl ads from last year and the impact their brands have on culture. Plus, the live audience of CMOs from other Fortune 100 companies chime in with some really insightful questions.
|Mar 11, 2020|
Sarah Flynn (Thirty5 Ventures) | Disrupting the Marketplace with Authentic Storytelling
Sarah Flynn is the General Manager of Thirty Five Ventures which was co-founded by all-star basketball veteran Kevin Durant, and his manager Rich Kleiman. Thirty Five Ventures serves as the umbrella for all of their business interests across sports, tech, culture and more.
Before joining Thirty Five Ventures, Sarah worked within the creative arts –including stints at various record labels and publishing (magazines and books). This led to a very interesting job at Jay-Z’s Roc Nation where she helped create and grow their Sports Marketing Department.
In this interview, Sarah discusses the nature of disruption with this kind of marketplace. She also talks about what it is like to work with such high profile people and what she has learned from them. Plus, she touches on some of the unique projects Thirty Five Ventures has in the works that are breaking new ground in marketing.
|Mar 04, 2020|
Vinoo Vijay (H&R Block) | Become Customer-Centric
Vinoo Vijay is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank, where he and his team transformed the company to be more customer-centric and broke a lot of industry norms. At H&R Block, he is focused on doing same thing by prioritizing people at the forefront of each customer interaction – instead of the tax codes.
In this conversation, Vinoo shares the many life and career experiences that informed him as a marketer – including his views, his childhood in India and his education at an international boarding school. He also provides insight on how he has created brand purpose at financial institutions by putting the customer interaction first. Additionally, Vinoo explains how he pivoted career paths.
|Feb 26, 2020|
Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing
Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales.
Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo.
In this episode, Jennifer talks about her career path, side hustles and how her single dad inspired her work ethic. This is a great discussion with a marketer who has worked in both start-ups and the major brand corporate playing field. She also discusses her thoughts on marketing in the digital space to spread brand messages.
|Feb 19, 2020|
Super Bowl Roundtable
On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marquesthe VP of marketing for Anheuser-Busch InBev, and Todd Kaplan the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's, Shelle Santana with a special appearance by Gary Vaynerchuk who talks about his three super bowl ads and more!
|Feb 12, 2020|
Standout Moments of Brand Purpose
On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations.
Pedro Earp, Chief Marketing and ZX Ventures Officer at Anheuser-Busch InBev
Kristen Lemkau, CEO of US Wealth Management at JPMorgan Chase & Co.
Fernando Machado, Global Chief Marketing Officer at Burger King Corporation
Michelle Peluso, SVP Digital Sales & Chief Marketing Officer at IBM
Marc S. Pritchard, Chief Brand Officer at Procter & Gamble
|Feb 05, 2020|
Marisa Thalberg (Lowes) | Jumping Over Barriers
Marissa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of this recording, she was in transition from her role of CMO at Taco Bell to her new role at Lowe’s. During her time at Taco Bell, Marissa built on the brand's trending momentum, taking it to a true lifestyle brand and one of the world's favorite fast food chains.
In this conversation, Marissa talks about how her experience as a TV producer helped her inform her storytelling abilities to companies and brands. She also talks about transitioning industries – from marketing cosmetics to fast food.
|Jan 29, 2020|
Maurice Herrera (Avis) | The Importance of Stratecution
Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products.
Maurice talks about his diverse career in marketing and brand management. He talks about his love of stratecution and why meeting Oprah was such an important moment in his career and life.
|Jan 22, 2020|
Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal
Before joining Paypal, Jill was the General Manager and CMO of National Geographic Partners and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy brand like National Geographic and introduce it to a new digital audience. Jill also talks how her time at Mastercard put her on a career path aligning consumer insights and brand purpose.
In her new role at Paypal, Jill tells Jim how she wants to solve problems that matter to global consumers and Paypal's vision to do good in the world.
|Jan 15, 2020|
Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand
Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Marketing Project Manager, he has gone on to become Puma's Global Director of Brand and Marketing. A rare feat in business in this day and age. Puma has gone through a lot of changes in the past decade, becoming an incredibly relevant lifestyle brand.
Adam talks to Jim about how connected Puma is to their purpose and the company's brave history when it comes to causes. He explains how important the brand ambassadors are when it comes to spreading the brand's values. He also discusses Puma's shift from simply a shoe company to a culture, fashion, and lifestyle brand.
|Jan 08, 2020|
Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee
Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harley-Davidson, Heather worked at British Airways in the '90s. She later spent 8 years at the advertising company DDB. Forbes most recently listed her as one of the World's Most Influential CMOs in 2018 and 2019.
Since the time of this recording, Heather has moved on from Harley-Davidson. While she was at the company, she did great things and loved every minute of it. Her passion for the brand is palpable, as she discusses her beginnings learning about riding motorcycles from her grandfather and what it's like to ride an electric Harley. She also talks about what it takes to evolve a brand that is over 100 years old through passion and purpose.
|Jan 01, 2020|
Diego Scotti (Verizon) | Collecting Experiences, Not Titles
You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that because he feels a person's career should be about gaining knowledge not a ladder that must be climbed from one position to the next. In addition to American Express, Diego held executive marketing positions at J.Crew and Vogue magazine. He is currently the EVP and CMO of Verizon, a role he has held for the last 5 years. In 2007, Ad Age named Diego in their list of Marketing Top 40 Under 40 list.
In this discussion, Diego talks deeply about his career and why he thinks loyalty and partnerships are so important when it comes to a client's relationship with agencies. Plus, the two have a poignant talk about Diego's late father who fought for democracy in Argentina.
|Dec 25, 2019|
Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening
Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this role, Alegra talks about her quest to focus on finding a pool of diverse team members to push creative boundaries for GAP.
In this conversation, Alegra talks about how to act quickly to stay ahead of trends while being mindful to listen to her team as they move forward. She also talks about the exciting challenges of re-building this culturally relevant brand through their heritage products
|Dec 18, 2019|
Seth Solomons (Equinox) | Marketing The High Performance Lifestyle
Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the right guy for Equinox. For over 11 years Seth was the Global CMO for Digitas, a marketing and technology agency and he was also the CEO of the agency Wunderman.
In this episode, Seth discusses onboarding at Equinox and explains why they are a fitness club, not a gym. Seth stresses the importance of hospitality and customer service not only for Equinox but for all companies.
|Dec 11, 2019|
Selena Kalvaria (Away) | The Difference Between Marketing and Brand
When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo.
In this episode, Selena discusses how she got into marketing after studying math and art history at Princeton. She stresses how important it is to understand the difference between marketing and brand. Selena talks about how using real time data successfully makes Away customer obsessed.
|Dec 04, 2019|
David Rubin (The New York Times ) | NYT Is More Than Fit To Print
David Rubin is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has been successfully marketing all sections and franchises of the company, including journalism, culinary content, television initiatives, podcasts and more.
David joined The New York Times in 2016 as Senior Vice President and Head of Audience and Brand, where he led the development of award-winning advertising campaigns. In 2018, he was named one of Business Insider's “25 Most Innovative CMOs in the World.”
Before joining the newspaper, David worked in brand development for both consumer products and digital media. Some of his highlights include the launch of Axe body spray and taking the reigns of Unilever's USA hair care division. After that, he joined Pinterest, where he was tasked with expanding the appeal of the brand.
|Nov 27, 2019|
Stephanie Buscemi (Salesforce) |Salesforce's New Era of Customer-Based Marketing
Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Marketing Officer at Salesforce. Adweek named Stephanie as one of their top Chief Marketing Technology Officers list. Stephanie is also the co-author of Driven to Perform: Risk-Aware Performance Management from Strategy Through Execution.
In this discussion Stephanie talks about her career in marketing and how the role of CMO is evolving. She puts an emphasis on getting input from customers and explains why Salesforce, while doing extremely well, is reinventing how they go about brand awareness.
|Nov 20, 2019|
Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime
In our very first sports episode, Ralph talks about the work that goes into overseeing the marketing of a professional baseball team. With more and more ways to watch baseball, Ralph and his team are finding ways to keep the park vibrant and inviting for fans of all ages. He discusses the innovative ways he and his team keep retention in the baseball park up, including being the first professional ballpark to have a nursing station.
|Nov 13, 2019|
Amanda Rassi (Kroger) | Rebranding Kroger
Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Research for consumer data company 84.51°, which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this year, she was promoted to the VP of Marketing for the supermarket chain.
At the helm of marketing for The Kroger Co. and with her insights on consumer data, Amanda is taking a bold step by rebranding the company. On this episode's release date, The Kroger Co.'s new brand campaign will kick-off. Amanda shares how she decided The Kroger Co. needed a new look and the data that drove this decision.
|Nov 06, 2019|
Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset
Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the Marketing Hall of Fame. Wendy and her family frequently volunteer for Homes of Hope building homes for needy families abroad.
Wendy discusses those who have mentored and inspired her while also elaborating on why it is important to think globally and be diplomatic by bringing people together through marketing. She expresses a desire to have her clients give clear feedback. Wendy describes how touched she was when her children inducted her into the Marketing Hall of Fame. She says she wishes to be remembered not for her business achievements but for her character.
|Oct 30, 2019|
Michael Fisher ( Cincinnati Children's Hospital) | Creating a Culture of Kindness, Care & Healthcare Innovations
Michael Fisher became the President and CEO of Cincinnati Children's Hospital Medical Center, a nonprofit, pediatric, academic medical center, in January 2010. It is one of the top 3 children's hospitals in the country with a revenue of over 2.5 billion a year. He leads an organization of more than 15,000 employees who had more than 1.3 million patient encounters with children from all 50 U.S. states and more than 60 countries last year.
In this intimate conversation, Michael talks about what it is like to operate and lead not only a large non-profit but one of the best children's hospitals in the world. He also talks about how to spread purpose among the companies 15,000 employees, and much more.
|Oct 23, 2019|
Adam Symson (E.W. Scripps) | Podcasting is the Future of Journalism and Storytelling
Adam Symson is the president and CEO of The E.W. Scripps Company, which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV stations (60 television stations in 42 markets) national news network Newsy and popular national broadcast networks including Court TV and Bounce, and more. In 2015, E.W. Scripps acquired podcast industry leader Midroll Media – now rebranded Stitcher. E.W. Scripps is now one of the biggest players in podcasting thanks to their sheer amount of content, monetization strategies and the Stitcher app.
In this conversation, Adam talks about the challenges he faced when becoming CEO and his unlikely path to the role from his beginnings as an investigative journalist. Plus the importance of building news literacy in America and much more.
|Oct 16, 2019|
Stuart Aitken | Data-Driven Creativity
Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President of Marketing Strategies for supermarket chain Safeway.
84.51˚ has worked with some of the largest retailers and brands – including Coca-Cola, Procter & Gamble, Unilever and more. Now, the company has a strategic partnership with Kroger, the largest supermarket chain in the United States.
In this conversation, Stuart discusses how his love for computer science at a young age gave him the tools and insights to find the right data to help consumers and brands. He also talks about the future of retail and the tepid relationship between data and advertising.
|Oct 09, 2019|
Diana O'Brien (Deloitte) | Making an Impact that Matters
If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is currently Deloitte's Global Chief Marketing Officer. She was chosen to open Deloitte University, the company's innovative leadership education school. She proudly carries out the company's widely understood purpose, "making an impact that matters".
In this podcast, recorded live at the University of Cincinnati's Lindner College of Business, Diana is candid about her professional life and personal life, juggling major executive roles while raising autistic triplets. She explains why Deloitte is a perfect place for her to innovate and grow while also stress purpose.
|Oct 02, 2019|
Marc Pritchard (P&G) | A Force for Growth and Good
For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Proctor & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer. Marc leads the marketing of over 60 brands for a company that services 5 billion people worldwide.
This was recorded live at the University of Cincinnati's Lindner College of Business. It is also the first time Marc and Jim have publicly discussed their roles together. Marc talks about building on Jim's innovative purpose-driven marketing strategies, and why he thinks purpose is the future of marketing. He discusses overseeing campaigns for the Olympics and the Super Bowl.
|Sep 25, 2019|
Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing
Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at Procter & Gamble then CEO of PlanetFeedback.com. When Planet Feedback was bought by Neilsen he became their Executive Vice-President of Digital Strategic Services. He is also the author of 2008's Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.
In this episode Pete discusses his career and values as an executive and marketer. His initial interest for politics transformed into a passion for business. He talks about how he has seen the internet evolve and how he thinks marketers should appreciate the traditional values while also build on the past. Plus, a surprise nugget about his contribution to one of the biggest cult classic films of the 90s.
|Sep 18, 2019|
Raja Rajamannar (Mastercard) | On a Journey to Keep Learning
Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and Citibank, Raja is one of the most respected and innovative marketers around. While you're choosing an inflight film to watch is reading about the next wave of technological advancements. He is on a never ending quest to learn as much as he can through research, reading and meeting with leaders in various fields.
Raja and Jim discuss Raja's constant exploration of new technologies. He talks about how aligning purpose helps the public and the company and achieves synergy. Plus, a look at how Raja launched sonic branding for Mastercard, an avenue in marketing that is becoming more and more important.
|Sep 11, 2019|
Brian Kenny (Harvard Business School) | Telling the story of HBS
Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financial crisis. Brian was faced with an uphill battle, so he decided him and his team had to focus on all of the positive things HBS contributed to the world, instead of just boasting services of incoming students.
During his tenure, HBS is largely considered one of the best business schools in the world, and is the most well-known business school by the general public. In this conversation, Jim and Brian talk about a business school's purpose, and what makes a great leader.
|Sep 04, 2019|
Josh Dean (S'well) | Having a Purpose is Swell
|Aug 28, 2019|
Amanda Tolleson (Birchbox) | Building The Customer Experience
|Aug 21, 2019|
David Kidder & Christina Wallace (Bionic) | What David Can Teach Goliath
|Aug 14, 2019|
Michelle Peluso (IBM) | Agility Is Key
|Aug 07, 2019|
Tim Armstrong (DTX) | A Personal Mission Statement
|Jul 31, 2019|
Alicia Tillman (SAP) | The Value of Working with Allies
|Jul 24, 2019|
Roel De Vries (Nissan) | An Industry Without Competition Will Die
|Jul 17, 2019|
Lorraine Barber-Miller (ADP) | B2B with Purpose
|Jul 10, 2019|
Dean Aragon (Shell) | Family Fuels Marketing
|Jul 03, 2019|
Ann Lewnes (Adobe) | Giving Creativity Purpose
|Jun 26, 2019|
Alex Josephson (Twitter) | How Twitter Impacts The Voice of Brands
|Jun 19, 2019|
Scott Galloway | Brands Are Dead
|Jun 12, 2019|
Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message
|Jun 05, 2019|
Fernando Machado (Burger King) | Creativity As a Competitive Advantage
|May 29, 2019|
Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose
|May 22, 2019|
Lilian Tomovich (MGM Resorts) | Empowering Employees
|May 15, 2019|
Pedro Earp (AB/InBev) | Live Your Brand's Purpose
Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strives to make sure each of his brand's purpose is front and center. Pedro also oversees the brewer's global innovation unit, called ZX Ventures. In this episode Pedro talks about what each brand means to him, how he conveys those stories to consumers, and why its a privilege to take the flag of beer forward.]]>
|May 08, 2019|
Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer
|May 01, 2019|
The CMO Podcast With Jim Stengel
|Apr 22, 2019|