My Digital Farmer Podcast

By Corinna Bench

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Category: Marketing

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Subscribers: 31
Reviews: 0
Episodes: 261

Description

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

Episode Date
260 The TLCF Marketing Formula for Farms
May 01, 2024
259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do?
Apr 24, 2024
258 Auditing Your Online Store for Better Conversion
Apr 17, 2024
257 What is Your Farm Product's Conversion Rate?
Apr 10, 2024
256 Customer Onboarding Ideas for Your Farm Products
Apr 03, 2024
255 The 8 Step Farm Marketing Framework
Mar 27, 2024
254 How to Market a Flower CSA - with the Dirt on Flowers Podcast
Mar 20, 2024
253 How to Build a Spring Plant Sale Promo Campaign
Mar 13, 2024
252 How to Monetize Your Farm's YouTube Channel for Passive Income
Mar 06, 2024
251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats
Feb 28, 2024
250 Indirect v. Direct Social Posts: What's the Difference?
Feb 21, 2024
249 Engineering Habits around Your Farm Product
Feb 14, 2024
248 How to Write an Email Promo Sequence for Your Farm Signature Product
Feb 07, 2024
247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign
Jan 31, 2024
246 The Three Elements You MUST Have on a Farm Website Homepage (Interview with Dig Digital)
Jan 24, 2024
245 Common Traits of Manifesting Big Goals - Lessons I've Learned
Jan 17, 2024
244 Sales Funnel Audit of Shady Brook Farm - Beef and Chicken
Jan 10, 2024
243 Building Your Farm's Product Ladder to Increase Sales
Jan 03, 2024
242 Seven Principles of Farm Marketing that Manifest More Sales
Dec 20, 2023
241 ReBroadcast: My Process for Evaluating Your Year & Setting Goals for Your Farm Business
Dec 13, 2023
240 Selling High End Berkshire Pork - Interview with Cobblestone Farm
Dec 06, 2023
239 What Do You Want your Farm Customer to Do? 10+ CTA Ideas for Email
Nov 29, 2023
238 How to Make Your Farm Product More Desirable
Nov 22, 2023
237 Introducing Farm Marketing School - mDF's Monthly Membership
Nov 15, 2023
236 How to Raise Your Prices (and Make More $) Using Price Anchoring
Nov 08, 2023
235 How to Build a CSA Renewal Promotion Step by Step
Nov 01, 2023
234 The Three Most Powerful Words in Farm Marketing
Oct 25, 2023
233 Ten Helpful Tags to Set Up in Your Email Service Provider
Oct 18, 2023
232 How to Use Mirroring to Close More Sales
Oct 11, 2023
231 How to SEO Your Farm Business with Julia Bocchese
Oct 04, 2023
230 Quick Tip: Put More CTA Buttons on Your Website
Sep 27, 2023
229 Five Ways to Take Care of Your Best Farm Customers
Sep 20, 2023
228 TRAFFIC: How To Get More Eyes on Your Business
Sep 13, 2023
227 Farm Marketing Metrics to Be Tracking
Sep 06, 2023
226 Does it Matter How Much Your Customer "Like" You? (Book Study Recording)
Aug 30, 2023
225 Case Study: How I Increased My Online Store Sales with One Simple Action
Aug 23, 2023
224 How to Warm Up New Bulk Beef Buyers with Sarah Lovenuk from Black Barn Farms
Aug 16, 2023
223 How to Become a Master at Building "Offers"
Aug 09, 2023
222 Making More with Online Meat PreOrders - Interview with Field Sparrow Farms
Aug 02, 2023
221 You Only Need 100 True Fans
Jul 26, 2023
220 Breaking into the Florist Market: The Power of Consistency & Persistence
Jul 19, 2023
219 How I Engineer Momentum and Energy with My Farm's Customers
Jul 12, 2023
218 Screening Your Prospects: 4+ Ways to Qualify Your Customer Leads
Jul 05, 2023
217 Top Monthly and Annual Marketing Tasks that Drive My Farm Business
Jun 28, 2023
216 If I Only Had a Few Hours for Marketing - My Top 5 Weekly Tasks
Jun 21, 2023
215 Marketing Gourmet Mushrooms to New Buyers
Jun 14, 2023
214 Why Farm Customers Abandon the Cart (and How to Fix It)
Jun 07, 2023
213 How to Tell People What to Do in a 3-Step Plan
May 31, 2023
212 Marketing a CSF Fishery: My Interview with Sea Forager
May 24, 2023
211 Are You Communicating Your Farm's Location in Your Marketing?
May 17, 2023
210 The Secret to Farm Customer Retention is...Product Fulfillment?
May 10, 2023
209 Selling Inspiration - Interview with Lyndsay Biehl of Wildroot Flower Co.
May 03, 2023
208 How to Make Word of Mouth Marketing Go Viral: Book Study on Contagious
Apr 26, 2023
207 A Quick Online Store Tweak to Sell More of Your Product
Apr 19, 2023
BONUS: The Implications of Local Line's Big Announcement for Farms
Apr 17, 2023
206 What is a Flower Farm Really Selling? My Interview with Dogwood Farms
Apr 12, 2023
205 What is Chat GPT? How to Leverage this AI Tool for Your Farm Marketing
Apr 05, 2023
204 A Two-Year Roadmap for New CSA Farmers with Glen Young of Cold Springs Organics
Mar 29, 2023
203 How to Build a Glamping Enterprise on Your Farm -- Everything You Need to Know with Kasey Marshall
Mar 22, 2023
202 Tips for Designing and Marketing Your Lead Magnet to Grow Your Email List with Lynn Smargis
Mar 15, 2023
201 Building a Marketing Strategy for Your Meat Farm with Kayla Gibson
Mar 08, 2023
200 Top 10 Marketing Fundamentals - Lessons Learned Over 200 Episodes
Mar 01, 2023
199 Check Out This Farm's Sales Funnel - Interview with Farrar Farms
Feb 22, 2023
198 Getting Over Your Fear of Being Sales-y
Feb 15, 2023
197 DIY Butcher Shop Feasibility Study with Liz Brownlee & Her SARE Project
Feb 08, 2023
196 How to Create A Compelling CSA Membership Offer & Product Description
Feb 01, 2023
195 How to Build Brand Awareness as a New Farm Business
Jan 25, 2023
194 What Should Be in Your Website Header
Jan 18, 2023
193 Marketing a Flower and Meat Farm with Anna Hankins
Jan 11, 2023
[Rebroadcast] Good Enough Marketing
Jan 04, 2023
191 Evaluating Your Year & Setting New Goals for Your Business (My Process)
Dec 21, 2022
190 Using Text Messaging to Drive Online Sales - Interview with Aubrey Seiler
Dec 14, 2022
Multiplying Your Farm's Generosity: My Feed the Need Bag Project
Dec 07, 2022
Farm Accounting ~ Knowing the Numbers that Matter with Taylor Bridges
Nov 30, 2022
The Elements of an Irresistible Offer - Interview with Michael Kilpatrick
Nov 21, 2022
The Marketing Principles Behind My CSA Early Renewal Campaign
Nov 16, 2022
185 Inside a Coaching Session with MY Leadership Coach
Nov 09, 2022
184 Using the Power of Repetition in Your Marketing
Nov 02, 2022
183 How to Give Your Farm Website a Makeover with Tricia Phelps of Taste the Local Difference
Oct 26, 2022
182 Meet a CSA That's Always Sold Out - Interview with Karin Velez
Oct 19, 2022
181 What is Accelerator? My Small Group Coaching Program!
Oct 12, 2022
180 The Most Important Marketing Assets to Build in Your Business
Oct 05, 2022
179 Meet the Author of Ready Farmer One ~ My Farm Marketing Bible
Sep 28, 2022
178 The Secret Behind My CSA Customer Success: I Interview my CSA Coach Cadie Jardin
Sep 21, 2022
Optimizing Your Product Fulfillment Process
Sep 14, 2022
Ten Ways to Show Your Brand Authority and Close the Sale
Sep 07, 2022
Redefining Your Definition of Success
Aug 31, 2022
How to Turn Ugly Links into Pretty Links
Aug 24, 2022
Use This A+ Sales Funnel as a Template
Aug 17, 2022
How We Took A Farmer Vacation in July
Aug 10, 2022
Time Saving Tricks to Help You Write Your Weekly Newsletter Faster
Aug 03, 2022
Advice for Getting Started with Instagram Reels
Jul 27, 2022
A Checklist for Getting Started with SEO ~ Interview with Jesse Dolan of Local SEO Tactics
Jul 20, 2022
How to Find Your Product's Promised Transformation
Jul 13, 2022
167 Key Marketing Metrics to Measure in Your Farm Business
Jul 06, 2022
Farmer Case Study: Bluegrass Beef Marketing Strategy
Jun 29, 2022
Email Hack - How to Build an "Evergreen" Email Newsletter
Jun 22, 2022
Marketing a Microgreens Business with Laura Patterson
Jun 15, 2022
Defining Your Core Marketing Message this Season
Jun 08, 2022
CSA Customer Onboarding Secrets
Jun 01, 2022
How to Run an Online Farm Grocery with Neighborhood Hubs - Interview with Kate Estrade
May 25, 2022
What to Think About When Hiring a Farm Courier Service - Interview with Farmstead Logistics
May 18, 2022
EIEIO! What to Post on Social Media
May 11, 2022
Build Passive Income with Digital Farm Classes - Interview with Heather Carter
May 04, 2022
Creative Ways to Use QR Codes in Your Farm Marketing
Apr 27, 2022
156 How to Run a U-Pick CSA with Kristen Muehlhauser of Raindance Organics
Apr 20, 2022
155 How to Stay Out of the Email Spam Folder
Apr 13, 2022
154 An Audit of my CSF Partnership: interview with Citizen Salmon Alaska Part 2
Apr 06, 2022
153 How to Plan a Spring Plant Pre-Sale Promotion
Mar 30, 2022
152 Simplifying Your Marketing - Interview with Tessa DeMaster of WillowHaven Farm
Mar 23, 2022
151 Adding Product Badges to Your Product Descriptions
Mar 16, 2022
Creating a Punch List for Your Customer
Mar 09, 2022
This Farm Has a Great Marketing Funnel - Jamie Pritchard from WIT Farm
Mar 02, 2022
What Keeps My CSA Members Coming Back? (Interview with CSA Member Esther Hertzfeld)
Feb 23, 2022
The 5 Stages of "Customer Awareness" (And How to Create Marketing Content for Each)
Feb 16, 2022
Why Aren't People Buying Your Product? Are You Doing THIS wrong?...
Feb 09, 2022
How to Acquire a Customer List from a Retiring CSA Farm - Interview with Aeros Lillstrom
Feb 02, 2022
Knowing Your Why - Interview with Kate Edwards of WildWoods CSA Farm
Jan 26, 2022
What Makes a Great Offer? The Shutterfly Case Study
Jan 19, 2022
Tips for Choosing the Right CSA E-commerce Platform for You.
Jan 12, 2022
Follow Up Report- Leaving the Farmer's Market (What We Learned)
Jan 05, 2022
(Re-Broadcast) Should You Start a CSA? 10 Questions to Ask First
Dec 29, 2021
The Social Media Comparison Trap
Dec 22, 2021
The 4 Qualities I Value Most in My Best Customers
Dec 15, 2021
What's a Swipe File? (A Marketer's Secret Weapon)
Dec 08, 2021
How I Come Up With My Weekly Email Content
Dec 01, 2021
My Interview with a CSA Customer on the Importance of Belonging
Nov 24, 2021
The Secret to Increasing Your Profits
Nov 17, 2021
Case Study: What a Great Sales Funnel Looks Like
Nov 10, 2021
Are You Prioritizing Profits on Your Farm?
Nov 03, 2021
How I Sold Out My CSA With an Early Bird Renewal Campaign
Oct 27, 2021
(Rebroadcast) 7 Tips for Writing Better Customer Surveys
Oct 20, 2021
Websites 101 ~ What's the difference between a homepage, a sales page, and a landing page?
Oct 13, 2021
Why You Need to Be Getting Google Reviews
Oct 06, 2021
Understanding the 5 Types of Google My Business Posts
Sep 29, 2021
What to Put In Your GMB Business Description
Sep 22, 2021
What is the Google Map Pack (And How to Show Up In It)
Sep 15, 2021
The Secrets to Executing a Successful CSA Early Renewal Campaign
Sep 08, 2021
What is the Primary Purpose of Your Website?...
Sep 01, 2021
How Many Customer Touch Points Does It Take?...
Aug 25, 2021
Damage Control - When You Screw up A Customer Order
Aug 18, 2021
Should You Start a CSA Farm? New SARE Resource: CSA Starts Here
Aug 11, 2021
How to Use a "CSA Giveaway Challenge" to Indoctrinate Your CSA Community
Aug 04, 2021
Amplify your CSA's Impact with Facebook Groups - My Interview with Tricia Borneman
Jul 28, 2021
117 Talking about the "Why" Behind Your Business
Jul 21, 2021
Filling Your CSA's Pipeline with Leads Using a Surplus Subscription
Jul 14, 2021
115 How to Increase Your Email Open Rate
Jul 07, 2021
How to Plan a Successful Volunteer Work Day on Your Farm
Jun 30, 2021
Customer Onboarding: How to Do it FAST
Jun 23, 2021
How to Set Up a Market Card Style CSA with Jen Browning of Juniper Layne Farm
Jun 16, 2021
The Power of the Weekly Special - My Interview with Juliet Orezietti
Jun 09, 2021
5 Tips to Crush Instagram Stories with Kendall Ballantine
Jun 02, 2021
CSA Farm Case Study - Interview with Ann Stone of Elmwood Stock Farm
May 26, 2021
NextDoor -- How Farms Are Using It to Sell CSA Shares
May 19, 2021
The Importance of the "Quick Win" in Your Marketing Strategy
May 12, 2021
106 What Should Go in Your CSA Handbook?
May 05, 2021
105 Ten Places to Promote Your Lead Magnet and Grow Your Email List
Apr 28, 2021
104 Building a Partnership with a Community Supported Fishery in your CSA
Apr 21, 2021
103 SNAP Benefits for CSA? - Interview with Megan Larmer & Michelle Hughes
Apr 14, 2021
102 Seven Ways to Collect Email Addresses
Apr 07, 2021
101 The One Page Marketing Plan with Tim Young of Small Farm Nation
Mar 31, 2021
100 "Grown By" - A Farmer Owned Software Platform - Interview with Lindsey Shute
Mar 24, 2021
99 "Good Enough" Marketing
Mar 17, 2021
98 Interview with CSA Farmer Jordan MacPhee of Maple Bloom Farm
Mar 10, 2021
97 How to Build a Referral System for your CSA
Mar 03, 2021
96 CSA Retention Best Practices with Benzi Ronen of Farmigo
Feb 24, 2021
95 How to Qualify Your Leads So You Can Get the Right Customers with Cole Jones of Local Line
Feb 17, 2021
94 Is Harvie Right for You? Interview with Simon Huntley
Feb 10, 2021
93 Three Tips to Rock Door to Door Shipping & Delivery with Brooks Hitzfield of GrazeCart
Feb 03, 2021
92 Why You Need to Send Out a Weekly Email (and What to Talk About)
Jan 27, 2021
91 My Interview with a CSA Master Farmer ~ Liz Graznak from Happy Hollow Farm
Jan 20, 2021
90 How Stacey Thompson Built a CSA Farm-ily and Found Her True Calling
Jan 13, 2021
89 Should You Become a CSA Farmer? 10 Questions to Ask Yourself First
Jan 05, 2021
88 The Future of CSAs (What the Data Shows) ~ with Claire Strader
Dec 30, 2020
87 Are you Articulating Your Product's RESULTS?
Dec 23, 2020
86 Building Your Promo Plan 2 (The Part People Often Forget)
Dec 16, 2020
85 How I Build My 12 Month Promotional Calendar
Dec 09, 2020
84 The 8 Systems You Need to Build in Your Farm Marketing Machine
Dec 02, 2020
83 Three Must-Have Email Campaigns for Your Farm Business
Nov 25, 2020
Seven Ways I Use My Facebook Group to Power My CSA
Nov 11, 2020
81 SOLD OUT ~ My 2020 CSA Early Renewal Sales Launch Results
Nov 04, 2020
80 What Do You Need to Know About Your Customer? (Part 2)
Oct 28, 2020
79 Part 1 - What Do You Need to Know About Your Customer?
Oct 21, 2020
78_CSA Farming Secrets with Cassie Noltnerwyss of Crossroads Community Farm
Oct 14, 2020
77 The Best Time to Sell Your Product
Oct 07, 2020
76 ~ How to Grease the Wheels for CSA Member Renewal
Sep 30, 2020
75 How Sarah Judd Used a CSA Early Renewal Campaign to Get More of Her Members to Sign Up Before Christmas
Sep 23, 2020
74 Interview with Sharon Mauzy of Skyview Acres ~ How to Market a Meat CSA
Sep 16, 2020
73 Quick Tip ~ A Simple Thing You Can Do To Grease the Wheels for Early CSA Renewals
Sep 09, 2020
72 How to Raise Your Prices with Confidence
Sep 02, 2020
71 Do You Have a Google My Business Listing?
Aug 26, 2020
70_ If You Start a Wait List, Be Sure to Do THIS
Aug 19, 2020
69 Seven Ways to Be Seeding Your Marketing Message
Aug 12, 2020
68 Case Study - Quest for a Home School Solution: Nine Marketing Strategies that Worked on Me
Aug 05, 2020
67_ Using the Four "Limiteds" - How to Get Someone to Buy Now
Jul 29, 2020
66 How to Build Engagement Using CSA Contests
Jul 24, 2020
65 Seven Ways to Use Video Emails to Grow Your Farm Business
Jul 15, 2020
64 My Customer Success Path - What Do You Teach Your CSA Members?
Jul 08, 2020
63 How to Write a GREAT Email Nurture Sequence to Warm Up Your Email Subscribers
Jul 01, 2020
62 How to Build the KLT Factor into Your Farm Marketing
Jun 24, 2020
61 Interview w/ Dan Brisebois from Ferme Tourne-Sol on Being an Entrepreneur
Jun 17, 2020
60 Your Guide to Writing a CSA Member Handbook
Jun 10, 2020
59 How to Keep Your Customers from Getting Bored
Jun 03, 2020
58 What Do You Do When Your CSA Sells Out?
May 27, 2020
57 Why You Should Be Growing Your Email List NOW
May 20, 2020
56 Spinning the Bigger Message During COVID
May 13, 2020
55_Maximizing Customer Research with Karli Miller Hornick from Main Street Farms
May 06, 2020
54_How to Create Add-Ons to Your CSA
Apr 29, 2020
53: Finding the Opportunity in our Fear
Apr 22, 2020
52: Three Ways a Facebook Group Can Help Your CSA Customers Succeed
Apr 08, 2020
51: How to Build a Successful Online Store with Cole Jones of Local Line
Apr 01, 2020
50 The Three Ways to Increase Your Farm Revenue
Mar 25, 2020
49_Interview with Carrie Sedlack
Mar 18, 2020
48 Where to Start: How to Find Your First 10 CSA Customers
Mar 11, 2020
47 Mapping Out Your Ideal Customer Experience
Mar 04, 2020
46 How to Make a Great First Impression with Welcome Emails
Feb 26, 2020
45 What My Air Fryer Can Teach You About Marketing
Feb 19, 2020
44 The Parable of the Haunted Corn Maze
Feb 12, 2020
43 It's Too Expensive - How to Feel Good About Pricing Your CSA
Feb 05, 2020
42_ Twelve Places to Leverage Your Customer Testimonials
Jan 29, 2020
41_Why You Need to Be Collecting Customer Testimonials
Jan 22, 2020
40_Six Questions to Ask Before Choosing Your Website Platform
Jan 15, 2020
39_ Formula for a Perfect Farm Tagline
Jan 08, 2020
38_ It's NOT about You: How to Make Your Customer the Hero of Your Marketing
Jan 01, 2020
37_How to Research Your Best Customers Using Telephone Interviews
Dec 18, 2019
36_ Are You Making These Common Website Mistakes?
Dec 11, 2019
35_Why You Need to Think Like a Cave Man in Your Marketing
Dec 04, 2019
34_How to Hack Any Farm Conference and Network Like a Boss
Nov 30, 2019
33 What are you REALLY selling in your CSA?
Nov 27, 2019
32 My 7 Tips for Writing Better Customer Surveys
Nov 20, 2019
31 My Top 10 List of Marketing Assets Your Business Should Have
Nov 13, 2019
30_How To Surprise and Delight Your Customers
Nov 06, 2019
29 How to Turn More Customers into Bulk Buyers
Oct 30, 2019
28 Using Personal Video Emails to Close a Sale
Oct 23, 2019
27 How to Plan a Challenge for your CSA on Facebook
Oct 16, 2019
24 Objections of a Potential Meat CSA Customer
Oct 09, 2019
25 How to Turn Customer Objections into Conversions
Oct 02, 2019
24 How to Build a CSA Early Bird Campaign that Converts
Sep 25, 2019
23_Finding Your Brand's Content Pillars
Sep 18, 2019
22_How to Build a Marketing Runway
Sep 11, 2019
21 How to Create a Clear Call to Action in Your Marketing
Sep 04, 2019
20 How to Avoid the Dreaded Email Promotions Tab
Aug 28, 2019
19_The Sales Copywriting Formula: PASTOR
Aug 21, 2019
18_Tips for Writing Better Emails
Aug 14, 2019
17_How to Build a Promotional Email Sequence Part 2
Aug 07, 2019
16_How to Build an Email Sales Sequence Part 1
Jul 31, 2019
15_ How to Sell Without Feeling Salesy
Jul 24, 2019
14_A Backstage Pass to My Marketing Strategy Overview
Jul 17, 2019
13_How to Create an Irresistible Bonus for Your CSA Offer
Jul 10, 2019
12 How to Build a CSA Offer that Converts
Jul 03, 2019
11_Lauren Rudersdorf: How to Write Awesome CSA Newsletters that Engage Your Members
Jun 26, 2019
10 How to Avoid the Curse of Knowledge in Your Marketing
Jun 19, 2019
009 Anatomy of a Great Lead Magnet
Jun 12, 2019
008 The 6 Reasons People Buy
Jun 05, 2019
007 Knowing Your Customer's Pain & Problem
May 29, 2019
006_Messaging Hierarchy: The Order of the Message Matters
May 22, 2019
005_Why You Need a Value Ladder
May 15, 2019
004_The Customer Value Journey
May 08, 2019
003 Understanding Traffic and Marketing Funnels
Apr 25, 2019
002_Who Is Your Ideal Customer?
Apr 25, 2019
Why I Started the MyDigitalFarmer Podcast_001
Mar 28, 2019